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Travel stories, meet 7 travel entrepreneurs modernizing adventure.

• Published October 19, 2018

The advent of social media has arguably made the world feel smaller than ever before. The sights and sounds of our big, beautiful planet can be beamed straight to our screens on demand, and distance is no longer an obstacle for communicating with one another. We don’t have to wonder about the wonders of the world; we can read all about them whenever we like, and see thousands of impressions of them from all different angles. This doesn’t eliminate the necessity or the worth of adventure, though. If anything, seeing what’s out there makes adventure all the more tantalizing — knowing that countless new experiences await is often what pushes us out of the door. These travel entrepreneurs are the very best at reminding us of that. 

Of course, now that we are so awash with options, and somewhat hyper-aware of the places we want to go, we might need a bit of help deciding. When that need arises, we turn to the kinds of people on this list: the modern travel entrepreneurs. Their work enables new experiences and empowers others to take the first step towards new horizons. Whether that means curating informative expeditions or leading photography workshops, these travelers have pursued their passions with the intent of helping others to do the same. The ways they do this are as wide and wonderful as the world itself, which we think deserves some recognition.

Carrie Hartsfield ( @carriemeonmyway )

Venture patagonia.

What she says about her work: “ I started Venture Patagonia with a vision to fuse American hospitality and an authentic Patagonian experience. We do this by hiring local guides who can provide guests with first-hand knowledge of the area and personal stories. It is also very important to me to encourage and support local companies, especially women entrepreneurs.

“Although some people have a clear path laid out in front of them when it comes to their career, the direction I see my life going changes every day. And I have now come to realize that that’s okay. It leaves room for endless opportunities to pursue crazy ideas.”

What we like about her: Carrie bases herself in South America, which allows her to take a very hands-on role in her business. For her, this is only natural, considering her affection for the region and commitment to its preservation, but it’s remarkable for anyone to move to another country and set up a business there in their early 20s, only a year after graduating from university. Her hunger for adventure takes her further afield, though. One look at her personal Instagram demonstrates that a love of the mountains drives her to wherever there are new frontiers, whether that’s the Canadian Rockies or the seabound peaks of Norway’s Lofoten Islands. Her commitment to chasing these adventures is pretty inspirational, earning her a spot on this list.

Maria and Karim Sahai ( @mariasahai )

Full life photo adventures.

What they say about their work: “We are forever in love with traveling, photography, and the fragile powerful beauty of Earth. There is formidable beauty in the nature and wildlife that we bring photography enthusiasts to. Those special places captivated our hearts and completely changed the way we view and experience the world, which is why we work to share them with others.

“Whether we’re on tour in the endlessly beautiful Arctic North of Norway, the astonishing Polar Land of Svalbard, the unspoiled wonders of Greenland, or the southern paradise of New Zealand, our drive and philosophy is to recreate for our guests the same awe-inspiring moments that have never left us. As photographers, we humbly trust that the images we make are ambassadors for the silent power of Nature, and how that force can reconnect us with ourselves.”

What we like about them: Maria and Karim are both versatile and passionate photographers with a keen eye for the unique beauty found in remote locations and among extreme conditions. While other landscape photographers might seek out verdant forestry and sunswept vistas, the artists behind Full Life show us that life and light shine just as brightly in the colder, darker corners of the Earth. The couple’s willingness to seek out beauty where it isn’t easily reached, and to share that enthusiasm with others in their tours and images , is commendable.

Scott Keyes ( @scottscheapflights )

Scott’s cheap flights.

What he says about his work: “There’s a really pernicious myth that frequently makes the rounds on social media: you have to be rich to travel. That idea is as detestable as it is wrong. Sure, you can pay over $1,000 for flights to Europe or Asia, but why? It’s not necessary. We’re currently living in the golden age of cheap flights — airfare to Europe, Asia, and elsewhere has never been cheaper, adjusted for inflation, than it is today. Helping people find those $400 flights to Europe so they can take that vacation or honeymoon they always dreamed of, that’s the happiest part of my day.”

What we like about him: We’ve written about Scott before because of his sheer commitment to his business model. Even though he now employs a full-time staff, he still personally spends hours every day scouring the web for airfare deals to share with his followers. He’s inspired to do so by the stories of successful trips that subscribers send him, which he often shares on his personal Instagram feed. He plays an active role in making adventure more accessible to more people simply by taking initiative, which is a great lesson for an aspiring entrepreneur in any field.

Yulia Denisyuk ( @insearchofperfect )

Nomad + jules.

What she says about her work: “ My approach to business, travel, and life is to act . Many folks have ideas and passions, but they do not act on them out of fear of failure or thinking that the obstacles are far too great. Entrepreneurs don’t plan to oblivion or let the fears get in the way. We act, often starting with the smallest steps, see how the world reacts, and venture farther into the unknown.

“As any intrepid traveler knows, travel is an unpredictable business. Planning is important, but things fluctuate and change as you step foot in a new land. Spending time in 60+ countries has prepared me well for becoming an entrepreneur. Building something from scratch, pivoting often, keeping patience, humility, and sanity are all behaviors I cultivated while traveling.”

What we like about her: Yulia’s work is fueled by the intention to always take the road less traveled , or to at least approach the worn path with a new perspective. Her personal Instagram feed and that of her company feature many familiar scenes, from hot air balloons over Turkey’s Cappadocia or the face of the ancient treasury in Petra, Jordan. But it is the stories behind those images that separate Nomad + Jules from the crowd. After all, few people experience such places at the end of a 10-mile hike from a nearby Bedouin settlement, but this is exactly what the company’s “experiential journeys” offer. For Yulia, fostering intimacy between places and people is the top priority.

Myles Cameron ( @mylesscameron )

En route creations.

What he says about his work: “I’ve always loved having a camera in hand, and being able to capture moments of my life. I never really planned on turning photo and video work into a full-time job, but I quickly realized that if I could support myself off of something I was passionate about, I shouldn’t turn down the opportunity to do so. My motivation to run my business doesn’t just come from the desire to make money, but from the fact that it allows me to continue to do what I love every single day.

“I’m a big believer in growth and continually making forward progress, and traveling is always a great learning experience for me. Whether I’m flying across the world or on a road trip close to home, the constant movement and change in environment forces me to adapt to new situations. I find that whenever I’m lacking motivation, hitting the road is the best way to clear my head, and it always gives me fresh perspectives on how to overcome challenges.”

What we like about his work: Myles has created an aesthetic that makes the phrase “adventure is out there!” play on repeat inside our heads. He is genuinely captivated by the wonders of the Earth, and he shares his enthusiasm for capturing them without being self-aggrandizing. Like any good artist, he is very much in the business of showing, not telling — his dedication to his images ensures that when he’s done with them, they’re so compelling that you don’t need a frilly caption or much context to be moved and know that there is some serious beauty out in the world waiting to be explored.

Nastasia Yakoub (@ nastasiaspassport )  

Dame traveler.

What she says about her work: “I’ve learned that traveling is more than the pictures we take or the bucket list items we complete. I travel because I want to contribute to making this world a more connected place, one that encourages understanding, open mindedness, and curiosity. I want to inspire women around the world to seek new lands, meet new faces, and learn from cultures unlike their own. Empowering women to travel gives my business more meaning than any collection of stamps in my passport could. In terms of my business philosophy, I’ve found that it’s incredibly important to never compromise my own ethics or values just to get ahead.”

What we like about her: What’s not to like? Social media, the travel community, and the world at large could always use more people like Nastasia — people who understand that their circumstances don’t define them and could never prevent them from empowering themselves and others. Her personal and professional Instagram feeds are comprised of remarkable images of female travelers seamlessly becoming one with their surroundings. She and the Dame Traveler community are more inspiring examples of how it’s always possible to meet the goals one sets for oneself with a little bit of determination.

Alexander Ladanivskiy ( @ladanivskyy )

His business as a private travel organizer sees him take small groups of curious adventurers to popular destinations — such as Iceland, Norway, and Jordan — in a somewhat offbeat manner. The most unique aspect of his model is that those who book trips are not given the exact itineraries or routes of their journeys. They simply pick a destination, and he does the work from there. The inherent sense of adventure in this approach is the most crucial aspect of travel for Alexander.

What he says about his work: “The strongest emotions come from what is unknown in life, and motion through the unknown is what creates experiences that will be remembered. Motion is life. This is the philosophy that guides both my personal life and my business. Do not sit still. Travel, and discover new places for yourself, because the planet is incredibly beautiful. ”

What we like about him: Although many of the scenes on Alexander’s Instagram should seem cold and remote, his technique instills them with a sense of warmth that makes his feed truly captivating. This approach to photography is incredibly versatile, which informs his business model. His impressive ability to adapt to the aesthetic demands of the lifestyle, event, and travel industries make him the perfect modern entrepreneur, who now more than ever needs to be a jack-of-all-trades.

Did we miss any of your favorite profiles? If you follow any other professional trailblazers, let us know in the comments below!

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10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

1. introduction: the rise of travel entrepreneurs, 2. from backpacker to business owner: how these entrepreneurs started, 3. overcoming challenges: tales of resilience and perseverance, 4. niche ventures: unique travel businesses that found success, 5. going off the beaten path: entrepreneurs making a difference in remote destinations, 6. sustainable tourism: stories of entrepreneurs promoting eco-friendly travel, 7. tech innovators: travel entrepreneurs utilizing technology for success, 8. from local to global: entrepreneurs expanding their reach, 9. disrupting the industry: travel entrepreneurs changing the game, 10. lessons learned: insights and advice from successful travel entrepreneurs.

1. The travel industry has witnessed a remarkable transformation in recent years, largely due to the rise of travel entrepreneurs. These individuals have taken their passion for exploration and turned it into successful businesses that cater to the ever-growing demands of modern-day travelers.

2. One inspiring example is Sarah, who left her corporate job to start a unique travel experience company. She noticed a gap in the market for personalized, off-the-beaten-path tours and decided to fill it. Through careful research and networking, Sarah built a network of local guides and curated immersive travel experiences for her clients. Today, her business thrives, attracting travelers who seek authentic and unforgettable adventures.

3. Another travel entrepreneur, Alex, recognized the need for sustainable and eco-friendly accommodations. He founded a chain of eco-lodges in remote destinations, offering travelers a chance to connect with nature while minimizing their environmental impact . Alex's commitment to sustainability has not only attracted conscious travelers but also garnered recognition within the industry for his innovative approach.

4. John, a passionate foodie, turned his love for culinary exploration into a successful food tourism business. He created specialized food tours that highlight the local cuisine and culture of various destinations. John's expertise and enthusiasm for food have made his tours a hit among travelers who want to experience a city's culinary scene beyond the usual tourist spots.

5. The rise of social media has also played a significant role in the success of travel entrepreneurs. Take Lisa, for instance, who started a travel blog that focused on affordable travel for young backpackers. Through engaging content and strategic partnerships, Lisa's blog gained a massive following, leading to collaborations with travel brands and the opportunity to monetize her platform. Today, she runs a thriving online business while continuing to inspire and empower budget travelers worldwide.

6. Travel entrepreneurs, like Mary, have also tapped into the growing trend of digital nomadism. Mary launched a coworking space and hostel that caters specifically to remote workers and freelancers who seek a balance between work and travel. With reliable Wi-Fi, comfortable workspaces, and a vibrant community, Mary's business has become a go-to destination for digital nomads looking to connect with like-minded individuals while exploring new places.

7. In addition to providing unique travel experiences, travel entrepreneurs like Mark have focused on solving pain points within the industry. Mark recognized the frustration many travelers face when it comes to finding reliable transportation options in foreign countries. He created a platform that connects travelers with trusted local drivers, ensuring safe and hassle-free journeys. Mark's business has not only made travel more convenient but has also empowered local drivers by providing them with a steady source of income.

8. The rise of travel entrepreneurs has also led to the growth of niche travel markets. For example, Anna identified a niche in the market for solo female travelers. She founded a travel company that specializes in curated trips for women, offering a safe and empowering environment for solo exploration. Anna's business has not only inspired countless women to embark on solo adventures but has also created a supportive community that connects female travelers worldwide.

9. With the rise of technology, travel entrepreneurs like Michael have embraced the potential of virtual reality (VR) to enhance travel experiences. Michael developed a VR platform that allows travelers to virtually explore destinations before booking their trips. This immersive approach has revolutionized the way travelers plan their adventures and has provided a glimpse into what awaits them, ultimately driving bookings and customer satisfaction.

10. As the travel industry continues to evolve, travel entrepreneurs will undoubtedly play a crucial role in shaping its future. Their innovative ideas, passion for exploration, and commitment to enhancing the traveler's experience are inspiring and encourage others to follow their entrepreneurial dreams. Through their endeavors, these travel entrepreneurs have not only built thriving businesses but have also enriched the way we travel, making it more personalized, sustainable, and unforgettable.

Introduction: The Rise of Travel Entrepreneurs - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

1. Starting a business is a daunting task for anyone, but for those who have spent years backpacking through different countries, the transition from wanderlust to entrepreneur can seem even more challenging. However, there are countless inspiring stories of travel enthusiasts who have successfully turned their passion for exploration into thriving businesses. Here are a few examples of entrepreneurs who started their journey as backpackers and went on to create successful ventures:

2. Stephanie, a travel blogger and photographer, spent years backpacking through South America, documenting her adventures on her blog and social media . As her following grew, she realized the potential to monetize her passion. She started offering photography workshops and tours in the destinations she had explored, combining her love for travel and photography into a profitable business . Today, Stephanie's workshops are in high demand, and she has even expanded her offerings to include online courses and photography retreats in exotic locations.

3. Mark, an avid hiker and outdoor enthusiast, embarked on a backpacking trip through Southeast Asia. Along the way, he discovered a need for high-quality outdoor gear that was both affordable and durable. Recognizing a gap in the market, Mark decided to start his own outdoor gear brand. He partnered with local manufacturers to create a line of backpacks, tents, and other camping essentials specifically designed for backpackers. Through strategic marketing and collaborations with other travel influencers, Mark's brand quickly gained recognition and is now a go-to choice for backpackers around the world.

4. Amanda, a former English teacher, spent years backpacking through Europe, immersing herself in different cultures and languages. During her travels, she realized the challenges faced by travelers who wanted to learn the local language. Drawing from her own experiences, Amanda decided to create an online language learning platform that catered specifically to travelers. She developed interactive courses that focused on practical phrases and cultural insights. Today, Amanda's platform has become a go-to resource for travelers looking to learn a new language before or during their trips.

5. Alex, a passionate foodie and backpacker, embarked on a culinary journey through Asia. Along the way, he fell in love with the local street food and saw an opportunity to introduce these flavors to a wider audience. Alex started a food tour company, offering guided culinary tours in various Asian cities. He curated unique food experiences, taking travelers to hidden gems and local eateries that they wouldn't have discovered on their own. Through word-of-mouth and positive reviews , Alex's food tour company has grown exponentially, and he now operates in multiple countries.

6. Sarah, a nature lover and backpacker, explored the world's most stunning national parks and natural wonders. She noticed that many of these destinations lacked sustainable tourism practices and environmental awareness. Determined to make a difference, Sarah founded an eco-tourism company that focused on responsible travel and conservation efforts. She partnered with local communities to create eco-friendly itineraries, ensuring that travelers could experience the beauty of these natural areas while also contributing to their preservation. Sarah's company has not only benefited the environment but has also attracted conscious travelers seeking meaningful and sustainable experiences.

7. These are just a few examples of how backpackers have successfully transformed their travel experiences into thriving businesses. Their stories serve as inspiration for other wanderlust-driven entrepreneurs who dream of turning their passion into a sustainable venture. From photography workshops to outdoor gear brands and language learning platforms , the possibilities are endless when it comes to combining travel and entrepreneurship . So, if you're a backpacker with an entrepreneurial spirit, don't be afraid to take that leap and turn your adventures into a business that could change your life.

From Backpacker to Business Owner: How These Entrepreneurs Started - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

1. Starting from Scratch: The Story of John Doe

John Doe's journey as a travel entrepreneur is a true testament to resilience and perseverance. He started with nothing but a passion for travel and a dream to build a thriving business . With limited funds and resources, John faced numerous challenges along the way.

One major hurdle he encountered was the lack of industry connections and experience. He had to learn everything from scratch, from marketing strategies to customer acquisition techniques. Despite the steep learning curve, John remained determined and sought guidance from mentors in the travel industry.

2. Adapting to Changing Trends: The Journey of Jane Smith

Jane Smith, another inspiring travel entrepreneur, faced the challenge of staying relevant in an ever-evolving industry. When she started her travel business, traditional travel agencies were still dominant, but with the rise of online travel booking platforms, Jane had to adapt quickly.

She embraced technology and invested in building a user-friendly website and mobile app. By offering unique travel experiences and personalized customer service , Jane managed to differentiate herself from the competition. Her ability to adapt to changing trends and customer preferences played a crucial role in her business's success.

3. Overcoming Financial Struggles: The Tale of Tom Williams

Tom Williams encountered significant financial challenges during his journey as a travel entrepreneur. He lacked the initial capital to invest in his business and had to rely on personal savings and loans to get started. Moreover, economic downturns and unexpected expenses further strained his finances.

However, Tom refused to let these challenges deter him. He devised a meticulous budgeting plan and explored alternative funding options , such as crowdfunding and business grants. Through careful financial management and unwavering determination, Tom managed to overcome his financial struggles and build a profitable travel business .

4. navigating Legal and regulatory Hurdles: The Story of Sarah Johnson

Sarah Johnson's journey as a travel entrepreneur was marked by the complex legal and regulatory landscape of the industry. She had to navigate through licensing requirements, permits, and compliance with strict industry regulations.

Sarah sought legal advice and diligently researched the legal frameworks to ensure her business operations were in line with the law. She also actively engaged with industry associations and advocacy groups to stay updated on any changes in regulations. Despite the challenges, Sarah's commitment to compliance and her perseverance paid off, allowing her business to thrive.

5. overcoming Fear of failure : The Journey of Mark Brown

Mark Brown's story is a powerful example of overcoming the fear of failure. He had a passion for adventure travel and wanted to share his experiences with others. However, the fear of failure initially held him back from pursuing his dreams.

With a leap of faith, Mark decided to take the plunge and start his adventure travel business. He embraced failure as a learning opportunity and viewed every setback as a stepping stone towards success . His positive mindset and unwavering determination propelled him forward, ultimately leading to the growth of his thriving business.

In conclusion, these tales of resilience and perseverance from travel entrepreneurs highlight the challenges they faced and the strategies they employed to overcome them. Whether it was starting from scratch, adapting to changing trends, overcoming financial struggles, navigating legal hurdles , or conquering the fear of failure, these individuals showcased unwavering determination in building their successful travel businesses. Their stories serve as an inspiration for aspiring entrepreneurs in any industry, reminding us that with resilience and perseverance, one can overcome any challenge and achieve greatness.

Overcoming Challenges: Tales of Resilience and Perseverance - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

1. Outdoor Adventure Tourism: A Niche Venture for Nature Enthusiasts

One of the most successful niche ventures in the travel industry is outdoor adventure tourism. These businesses cater to adrenaline junkies and nature enthusiasts who crave thrilling experiences in the great outdoors.

A prime example of a successful outdoor adventure tourism business is Costa Rican Vacations. This company specializes in creating custom adventure itineraries for travelers who want to explore the stunning landscapes and diverse ecosystems of Costa Rica. From white-water rafting and zip-lining through the rainforest to hiking up volcanoes and relaxing on pristine beaches, Costa Rican Vacations offers a wide range of thrilling experiences for adventurous travelers.

2. Cultural Immersion: Delving into Local Traditions and Customs

For those seeking a deeper connection with the places they visit, cultural immersion travel businesses offer unique experiences that go beyond typical tourist attractions. These ventures focus on providing travelers with opportunities to immerse themselves in local traditions, customs, and ways of life.

Intrepid Travel is a prime example of a successful cultural immersion travel business. They offer small group tours that allow travelers to engage with local communities and experience authentic cultural exchanges. Whether it's learning to cook traditional dishes in a local home, participating in traditional ceremonies, or staying with local families, Intrepid Travel provides travelers with a genuine cultural experience that goes beyond surface-level tourism.

3. Wellness Retreats: Relaxation and Self-Care in Exotic Locations

In today's fast-paced world , wellness retreats have gained immense popularity as people seek to prioritize their physical and mental well-being. These travel businesses focus on providing travelers with rejuvenating experiences in serene and exotic locations.

A standout example of a successful wellness retreat business is Kamalaya Koh Samui, located in Thailand. This luxury wellness resort offers a range of programs and retreats that combine holistic healing practices, spa treatments, healthy cuisine, and yoga sessions. Kamalaya Koh Samui provides a serene and nurturing environment where guests can relax, recharge, and embark on a journey of self-discovery.

4. Agritourism: Getting Back to Nature and Sustainable Living

Agritourism ventures combine travel and agriculture, offering visitors a chance to experience rural life, organic farming, and sustainable living practices. These businesses provide a unique opportunity for travelers to connect with nature, learn about sustainable farming methods, and support local communities .

One notable example of a successful agritourism venture is La Granja Ibiza in Spain. This farmstead and guesthouse is dedicated to regenerative agriculture, permaculture, and holistic living. Visitors can participate in hands-on farming activities, learn about organic farming practices, and enjoy farm-to-table meals made with fresh, locally grown ingredients.

5. Voluntourism: Making a Difference While Traveling

Voluntourism combines travel with volunteer work, allowing travelers to make a positive impact on communities and causes around the world. These businesses offer unique opportunities for travelers to engage in meaningful work while experiencing the culture and beauty of a destination.

One inspiring example of a successful voluntourism business is Globe Aware. They organize week-long volunteer vacations in various countries, including Thailand, Costa Rica, and Peru. Participants can get involved in projects such as teaching English, building schools, assisting with wildlife conservation, and supporting community development. Globe Aware provides travelers with a chance to make a difference while gaining a deeper understanding of the local culture and community.

These are just a few examples of niche ventures in the travel industry that have found success by catering to specific interests and needs of travelers. By offering unique experiences and specialized services, these businesses have carved out a niche for themselves and created thriving enterprises in the competitive travel market.

Niche Ventures: Unique Travel Businesses That Found Success - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

1. Turning a remote island into a sustainable tourism destination

Meet Sarah, an entrepreneur who decided to leave her corporate job and make a difference in a remote destination. Sarah stumbled upon a small island in Indonesia, untouched by tourism, and saw its potential as a sustainable travel destination. She started a travel company that focuses on responsible tourism, working closely with the local community to preserve the island's natural beauty and culture. Thanks to her efforts, the island has become a thriving eco-tourism hotspot, attracting travelers who are looking for an authentic and sustainable experience.

2. empowering local communities through community-based tourism

In some remote destinations, entrepreneurs are taking a different approach by empowering local communities through community-based tourism. Take Jack, for example, who established a homestay network in a remote village in Nepal. By providing training and support to local families, Jack helped them transform their homes into guest accommodations. Travelers who visit the village not only get a chance to experience the local way of life but also contribute directly to the economic well-being of the community. Jack's venture has not only brought economic benefits but also helped preserve the village's unique traditions and culture.

3. Revitalizing abandoned towns through creative tourism initiatives

Abandoned towns are often found in remote areas, left behind by economic decline or depopulation. However, some visionary entrepreneurs see the potential in these forgotten places. One such entrepreneur is Maria, who bought an abandoned village in Italy and transformed it into a thriving artist's colony. She invited artists from around the world to come and create, turning the once-desolate village into a vibrant hub of creativity. Today, the village is not only an inspiring destination for artists but also a unique tourist attraction, drawing visitors who are captivated by its rich history and artistic atmosphere.

4. Preserving indigenous cultures through sustainable tourism

In many remote destinations, indigenous cultures face the threat of extinction due to various factors, including globalization and modernization. However, entrepreneurs are stepping in to preserve these cultures through sustainable tourism initiatives. For instance, Alex founded a tour company in Australia that offers travelers the opportunity to immerse themselves in the culture of the Aboriginal people. By working closely with Aboriginal communities, Alex ensures that the tours are respectful, educational, and economically beneficial to the local communities. Through these initiatives, not only are these cultures preserved, but the communities also benefit from the economic opportunities brought by tourism.

5. Protecting wildlife and natural habitats through conservation-focused tourism

Remote destinations often boast unique and fragile ecosystems, making them perfect locations for entrepreneurs to build businesses focused on conservation. Meet Emma, who established a wildlife sanctuary in a remote part of Africa. Her sanctuary not only serves as a safe haven for endangered species but also offers educational programs and eco-tourism experiences to visitors. Through responsible tourism practices, Emma's venture creates awareness about wildlife conservation and contributes to the local economy while safeguarding the natural habitat.

These inspiring stories of entrepreneurs making a difference in remote destinations demonstrate the power of vision, determination, and creativity. By going off the beaten path, these entrepreneurs have not only built thriving businesses but also transformed communities, preserved cultures, protected the environment, and empowered local people. Their stories serve as a reminder that travel can be a force for good, and that it is possible to make a positive impact in even the most remote corners of the world.

Going Off the Beaten Path: Entrepreneurs Making a Difference in Remote Destinations - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

1. eco-lodges and sustainable Accommodation Providers

One of the most significant aspects of sustainable tourism is ensuring that travelers have access to eco-friendly accommodation options. Many entrepreneurs have recognized this need and have built successful businesses around providing sustainable lodging.

For example, in Costa Rica, Finca Bellavista is a unique eco-community that offers treehouse accommodations nestled within the rainforest. The founders, Erica and Matt Hogan, aimed to create a sustainable living experience for guests while preserving the natural beauty of the area. By using locally-sourced materials, implementing renewable energy systems , and engaging in community outreach projects, Finca Bellavista has become a prime example of how entrepreneurs can promote eco-friendly travel through sustainable lodging.

2. Sustainable Tour Operators

Another avenue through which entrepreneurs can promote sustainable tourism is by establishing eco-friendly tour operators. These businesses focus on providing guided tours and experiences that have minimal impact on the environment and local communities.

One inspiring example is Intrepid Travel, a global tour operator that has made sustainability a core part of its business model. Intrepid Travel actively supports local communities, ensures fair wages for their guides, and invests in carbon offset projects to minimize the environmental impact of their tours. By prioritizing sustainability and responsible travel practices, Intrepid Travel has not only built a thriving business but has also become a leader in promoting eco-friendly travel.

3. Farm-to-Table Restaurants and Sustainable Dining Experiences

Entrepreneurs in the food and beverage industry have also embraced the concept of sustainable tourism by focusing on farm-to-table dining experiences. These entrepreneurs prioritize sourcing local, organic ingredients and minimizing food waste to provide guests with an eco-friendly dining experience.

One standout example is the Silo Hotel and Restaurant in South Africa. The Silo Hotel not only offers luxurious accommodations but also features a restaurant that serves dishes made with locally-sourced, sustainable ingredients. By partnering with local farmers and promoting sustainable farming practices , the Silo Hotel and Restaurant showcases how entrepreneurs can contribute to sustainable tourism through innovative dining experiences.

4. Community-Based Tourism Initiatives

Community-based tourism initiatives are another way entrepreneurs can promote sustainable travel. By working closely with local communities and involving them in the tourism industry, these entrepreneurs empower communities to benefit from tourism while preserving their cultural heritage and natural resources.

The Sapa O'Chau Social Enterprise in Vietnam is a prime example of a community-based tourism initiative. Founded by Shu Tan, a member of the ethnic minority Hmong people, Sapa O'Chau offers authentic cultural experiences and homestays in the Sapa region. The enterprise not only provides sustainable income opportunities for the local community but also supports education programs for ethnic minority youth. Through their initiatives, Sapa O'Chau demonstrates how entrepreneurs can create thriving businesses while promoting sustainable tourism and empowering local communities.

5. sustainable Transportation solutions

entrepreneurs in the transportation industry have also recognized the need for eco-friendly travel options. By offering sustainable transportation solutions, these entrepreneurs help reduce carbon emissions and promote greener travel practices.

One such entrepreneur is Blake Scholl, the founder of Boom Supersonic. Boom Supersonic is working on developing supersonic passenger aircraft that are more fuel-efficient and have lower carbon emissions compared to traditional planes. By focusing on sustainable aviation, Scholl aims to make supersonic travel a reality without compromising on environmental responsibility.

In conclusion, these inspiring stories of entrepreneurs promoting eco-friendly travel demonstrate the power of sustainable tourism. Whether through eco-lodges, sustainable tour operators, farm-to-table dining experiences, community-based tourism initiatives, or sustainable transportation solutions, these visionary entrepreneurs are paving the way for a more sustainable and responsible travel industry . By supporting these businesses, travelers can contribute to the preservation of our planet and the well-being of local communities while enjoying unforgettable travel experiences.

Sustainable Tourism: Stories of Entrepreneurs Promoting Eco Friendly Travel - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

1. Airbnb: Revolutionizing the Accommodation Industry

One of the most well-known travel entrepreneurs utilizing technology for success is Brian Chesky, the co-founder and CEO of Airbnb. This innovative platform has transformed the way people travel and find accommodation. By connecting travelers directly with local hosts, Airbnb has created a unique and personalized travel experience.

Through the use of technology, Airbnb has enabled homeowners to rent out their spare rooms or entire properties to travelers, providing an alternative to traditional hotels. Their user-friendly website and mobile app allow users to easily search for and book accommodations, while also providing a platform for hosts to manage their listings and communicate with guests.

2. Skyscanner: Simplifying the Flight Booking Process

Skyscanner is another prime example of a tech innovator in the travel industry. This popular flight search engine allows users to compare prices from various airlines and travel agencies, making it easier than ever to find the best deals on flights.

By using sophisticated algorithms and data analysis, Skyscanner provides real-time flight information and allows users to filter search results based on their preferences. The platform also offers additional features such as price alerts and a "everywhere" search option, which helps travelers find the cheapest destinations based on their budget.

3. TripIt: Organizing Travel Itineraries

Keeping track of travel itineraries and reservations can be a daunting task, but TripIt has made it effortless. This travel organizer app allows users to forward their confirmation emails to a dedicated TripIt email address, which automatically creates a detailed itinerary for their trip.

TripIt not only consolidates flight, hotel, and car rental information, but it also provides real-time updates on flight delays, gate changes, and other important travel information. With the ability to sync with calendars and share itineraries with others, TripIt has become an essential tool for travelers looking to stay organized and stress-free.

4. Uber: Revolutionizing Transportation

It's hard to talk about travel entrepreneurs utilizing technology without mentioning Uber. This ride-sharing app has completely disrupted the transportation industry by providing a convenient and affordable alternative to traditional taxis.

By using GPS technology, Uber connects passengers with nearby drivers, allowing for quick and efficient pickups. The app also provides upfront pricing, estimated arrival times , and a rating system for both drivers and passengers, ensuring a safe and reliable travel experience.

5. Google Maps: Navigating the Unknown

Google Maps has become an indispensable tool for travelers looking to navigate unfamiliar territories. With its comprehensive mapping data and real-time traffic information, this app has made it easier than ever to explore new destinations.

Beyond basic navigation, Google Maps also offers features such as Street View, which allows users to virtually explore streets and landmarks, and the ability to save maps for offline use, making it a must-have app for travelers without data access.

These are just a few examples of travel entrepreneurs who have harnessed the power of technology to build thriving businesses . By leveraging innovative solutions, these tech innovators have transformed the travel industry and provided travelers with new and exciting ways to explore the world.

Tech Innovators: Travel Entrepreneurs Utilizing Technology for Success - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

1. Identifying global opportunities

One of the key factors that sets successful entrepreneurs apart is their ability to identify untapped global markets. They understand that in today's interconnected world, there are countless opportunities waiting to be explored beyond their local borders. Take for example, Sarah, a travel entrepreneur who started a small bed and breakfast in her hometown. Realizing the growing demand for unique travel experiences, she expanded her business by offering personalized vacation packages to international tourists. By identifying a niche market and catering to global travelers, Sarah was able to significantly grow her business and attract customers from all over the world.

2. Utilizing technology to bridge the gap

In the digital age, technology has become a powerful tool for entrepreneurs to expand their reach globally. With the rise of e-commerce platforms and social media, entrepreneurs can market their products and services to a global audience without the need for a physical presence in every location. John, a fashion entrepreneur, used social media platforms to showcase his unique designs and connect with customers from different parts of the world. By leveraging technology, he was able to gain international recognition and establish a global customer base.

3. Collaborating with local partners

Expanding globally doesn't necessarily mean going it alone. Entrepreneurs can tap into the expertise and knowledge of local partners to gain a foothold in new markets. For instance, Maria, a food entrepreneur, wanted to expand her successful bakery business to foreign markets. Instead of starting from scratch, she partnered with local distributors and retailers who had a deep understanding of the local market. By collaborating with these partners, Maria was able to navigate cultural nuances and gain access to a wider customer base .

4. Adapting to cultural differences

Expanding globally requires entrepreneurs to be adaptable and embrace cultural differences. What works in one market may not necessarily work in another. Successful entrepreneurs understand the importance of tailoring their products or services to suit the preferences and needs of their target audience. For example, Mark, a travel entrepreneur, expanded his adventure tourism business to different countries. He realized that each market had unique preferences and adapted his offerings accordingly. By taking into account cultural differences, Mark was able to provide a personalized experience to customers from different parts of the world.

5. building a strong online presence

In today's digital era, having a strong online presence is crucial for entrepreneurs looking to expand globally. A well-designed website, coupled with effective search engine optimization (SEO) strategies, can help entrepreneurs reach a wider audience and attract potential customers from around the world. For instance, Lisa, a wellness entrepreneur, expanded her yoga retreat business by investing in a user-friendly website and optimizing it for relevant keywords. As a result, she witnessed a significant increase in international bookings and was able to establish her brand globally.

By adopting these strategies and thinking beyond their local confines, entrepreneurs can successfully expand their businesses and tap into global markets. The stories of Sarah, John, Maria, Mark, and Lisa inspire us to think big and embrace opportunities beyond our immediate surroundings. As the world becomes increasingly connected, the potential for entrepreneurs to expand their reach globally is limitless.

From Local to Global: Entrepreneurs Expanding Their Reach - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

When it comes to disrupting the travel industry , Airbnb is a name that cannot be ignored. Founded in 2008, this online marketplace has completely transformed the way people find and book accommodations around the world. By connecting travelers with local hosts who have extra space to rent, Airbnb has created a unique and personalized alternative to traditional hotels.

2. Skyscanner: Simplifying the Flight Search Process

Gone are the days of spending hours searching multiple websites for the best flight deals. Skyscanner, a leading global travel search engine, has revolutionized the way people find and book flights. By aggregating data from hundreds of airlines and travel agents, Skyscanner provides users with a comprehensive list of flight options, allowing them to compare prices and choose the best deal.

3. TripActions: streamlining Corporate travel

Corporate travel can often be a time-consuming and frustrating process, but TripActions is changing that. This innovative platform combines the power of technology with personalized service to simplify corporate travel. With features like real-time travel updates, expense management, and 24/7 support, TripActions is making business travel more efficient and enjoyable for companies and their employees.

4. TourRadar: Revolutionizing the Tour Booking Experience

Planning and booking a tour can be a daunting task, but TourRadar is making it easier than ever. This online marketplace connects travelers with tour operators from around the world, offering a wide range of options to suit every interest and budget. With detailed itineraries, customer reviews, and instant booking capabilities, TourRadar is transforming the way people discover and book tours.

5. Rome2rio: Making Multi-modal Travel a Breeze

Getting from point A to point B can be a complex process, especially when multiple modes of transportation are involved. Rome2rio is changing that with its comprehensive trip planning platform. By integrating information from various transportation providers, including flights, trains, buses, and ferries, Rome2rio provides users with detailed itineraries and booking options, making multi-modal travel a breeze.

6. GetYourGuide: Enhancing the Travel Experience with Unique Activities

While sightseeing is a common activity for travelers, GetYourGuide is taking things to the next level. This online marketplace offers a wide range of unique and immersive activities, from guided tours to cooking classes, allowing travelers to truly experience the destinations they visit. With a user-friendly interface and a vast selection of activities, GetYourGuide is revolutionizing the way people explore the world.

7. Hopper: Predicting the Best Time to Book Flights

Booking flights at the right time can save travelers a significant amount of money, and Hopper is here to help. This mobile app analyzes billions of flight prices to predict future trends and recommend the best time to book. By providing personalized notifications and insights, Hopper empowers travelers to make informed decisions and secure the best deals.

8. Turo: Transforming Car Rental with peer-to-Peer sharing

Car rental can be expensive and impersonal, but Turo is changing that with its peer-to-peer car-sharing platform. By connecting car owners with travelers in need of a vehicle, Turo offers a more affordable and personalized alternative to traditional car rental services . With a wide selection of cars and seamless booking process, Turo is disrupting the car rental industry .

9. Eatwith: Connecting Travelers with Local Culinary Experiences

For food lovers, exploring local cuisine is an essential part of the travel experience, and Eatwith is making it easier than ever. This online marketplace connects travelers with local hosts who offer unique culinary experiences, such as home-cooked meals and cooking classes. With Eatwith, travelers can immerse themselves in the local culture and enjoy authentic dining experiences.

10. TripScout: Curating Personalized Travel Guides

Finding reliable and up-to-date travel information can be a challenge, but TripScout is changing that. This mobile app curates personalized travel guides for popular destinations, providing users with insider tips, recommendations, and local insights. By combining technology with expert curation, TripScout is making it easier for travelers to discover and explore new destinations.

These travel entrepreneurs are just a few examples of how innovation and technology are disrupting the travel industry. By offering new and improved solutions to common travel challenges, they are changing the game and making the travel experience more enjoyable and accessible for everyone.

Disrupting the Industry: Travel Entrepreneurs Changing the Game - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

1. Embrace your passion and follow your dreams: One common thread among successful travel entrepreneurs is their unwavering passion for travel. They have turned their love for exploration and adventure into thriving businesses. Take, for example, Sarah, who left her corporate job to start a travel agency specializing in unique and off-the-beaten-path destinations. By following her passion, she was able to create a successful business that brings joy and fulfillment to both herself and her clients.

2. Be adaptable and open to change: The travel industry is constantly evolving, and successful travel entrepreneurs understand the importance of being adaptable. They are quick to identify emerging trends and adapt their businesses accordingly. For instance, Mark, who owns a travel blog, realized the growing popularity of experiential travel and shifted his focus to providing immersive and authentic travel experiences . By staying open to change, he was able to stay ahead of the competition and attract a loyal following.

3. build a strong online presence : In today's digital age, having a strong online presence is crucial for any business, and travel entrepreneurs are no exception. They leverage the power of social media , search engine optimization , and content marketing to connect with their target audience . Take Lisa, for instance, who started a successful travel agency specializing in luxury travel. By creating engaging content on her blog and sharing stunning visuals on Instagram, she was able to establish herself as a trusted authority in the luxury travel niche.

4. Foster meaningful relationships with customers: Successful travel entrepreneurs understand the importance of building strong relationships with their customers . They go above and beyond to provide exceptional customer service and personalized experiences. For example, John, who runs a boutique tour company, takes the time to get to know each of his clients personally. By understanding their preferences and interests, he is able to curate tailor-made itineraries that exceed their expectations.

5. Continuously learn and stay updated : The travel industry is dynamic, and successful travel entrepreneurs are always seeking opportunities to learn and grow. They attend industry conferences, participate in workshops, and stay updated with the latest industry trends. Jennifer, who owns a travel technology startup, constantly invests in her professional development to stay ahead of the curve . By staying informed and continuously learning, she is able to innovate and offer unique solutions to her clients.

6. Network and collaborate with others in the industry: Collaboration is key in the travel industry, and successful travel entrepreneurs actively seek opportunities to network and collaborate with others. They understand the power of partnerships and alliances in expanding their reach and offering unique experiences. For instance, David, who owns a luxury travel agency, partners with local artisans and craftsmen to create exclusive travel experiences for his clients. By collaborating with others, he is able to offer something truly unique and memorable.

7. Stay resilient and persevere through challenges: Building a successful travel business is not without its challenges, and successful travel entrepreneurs have a resilient mindset. They view setbacks as opportunities for growth and are not afraid to take risks. Emily, who started a travel app, faced numerous obstacles during the development phase. However, she persevered and launched a user-friendly app that revolutionized the way travelers plan their trips. By staying resilient, she was able to overcome challenges and achieve success .

In conclusion, these lessons from successful travel entrepreneurs provide valuable insights and advice for aspiring entrepreneurs in the travel industry. By embracing their passion, adapting to change, building a strong online presence, fostering meaningful relationships, continuously learning, networking, and staying resilient, entrepreneurs can increase their chances of building thriving travel businesses.

Lessons Learned: Insights and Advice from Successful Travel Entrepreneurs - 10 Inspiring Stories of Travel Entrepreneurs Who Built Thriving Businesses

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Tourism Entrepreneurship: Importance and Types

Tourism Entrepreneurship: Importance and Types : Tourism Entrepreneurship can be defined as the business involving development and controlling a tourist company. No one can deny that tourism has grown significantly over the past few years. The curiosity among people to visit new places is increasing in most countries worldwide. Entrepreneurship has evolved greatly in the past few years, and the tourist industry isn’t an exception.

Also See: Corporate Entrepreneurship

Many important activities need to be performed to succeed as a tourism entrepreneur. People used to believe that it is pretty easy to generate huge profits as a travel entrepreneur, but the reality is beyond what anyone thinks. This post will talk about tourism entrepreneurship with a proper explanation.

What is the importance of entrepreneurship in tourism?

We can’t deny that tourism is a highly complex industry considered a distinct field. However, there are tremendous opportunities offered to entrepreneurs for developing businesses. They can create a great source of income by boosting their working capacity. We all know entrepreneurs think differently when compared with normal people.

The same goes for the tourism industry, where entrepreneurship can play a significant role, considering the present competition. Even the government of many nations has offered multiple benefits to the new entrepreneurs looking to establish a new business in the tourism industry. So, we want to suggest here that entrepreneurship is critical for developing the tourist.

Also See: Barriers to Entrepreneurship

There are tremendous new ideas presented by entrepreneurs that can be extremely useful in the long run. For e.g., companies started a commercial expedition to Mount Everest that significantly boosted Nepal’s economy. You can find many other examples where entrepreneurs completely revolutionized the tourist industry.

What are the major types of tourism entrepreneurship?

Tourism entrepreneurship is mainly classified into four different categories. Although there are many other options, we will mention the major ones here.

• Tour Operators

A tour operator combines various travel components like hotels, transportation, and other similar things to provide a single package to the customers.

• Travel Agents

A travel agent can be defined as an individual who makes travel arrangements for clients, including groups, corporations, and individuals. They work individually rather than a company that is commonly the case with tour operators.

Also See: Rural Entrepreneurship

• Transport Operators

These are the ones who offer formal transport solutions to the tourists. It can be giving rental homes or arranging tickets for their travel.

Another prominent type of tourism entrepreneurship is guiding the other individuals for travelling and other similar prospects. It is a popular work performed by ticketing agents, holiday sellers, etc.

Are there enough opportunities in the tourism sector?

If you talk about the present era, there are tremendous opportunities offered by the tourism industry for young entrepreneurs. You can easily find potential in various markets for business events, meetings, and traveling. There are many amazing things entrepreneurs can do to create a strong business. Tourism is an important activity that boosts a country’s economy, considering the plethora of opportunities provided by it. However, the resources need to be acquired and managed in a proper manner.

Also See: Difference Between Intrapreneur and Entrepreneur

So it was all about tourism entrepreneurship, its importance and examples.

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Sustainability Leaders United

How to succeed as sustainability entrepreneur in tourism: 14 characteristics of successful entrepreneurs.

Most tourism businesses are small or medium-sized, whose success often depends on the leadership of an entrepreneurial professional (often the business owner) who takes risks and has the courage to try new solutions to growing problems, such as unsustainable supply chains or outdated business practices.

Without the vision and innovative ideas of entrepreneurs, sustainable tourism examples and success stories would be rare, probably non-existent. But how to succeed as a sustainable tourism entrepreneur? Which factors determine entrepreneurial success?

We asked our virtual expert panel for advice on the key success factors for sustainability entrepreneurship in tourism . Reading through the many answers, we identified 14 common characteristics linked to successful sustainable tourism entrepreneurship.

Tip: Through our Information Scout service we can help you gain and maintain competitive advantage by providing overviews on latest thinking and research on topics linked to the sustainability of tourism businesses and destinations.

14 characteristics of successful sustainability entrepreneurs in tourism

Ordered by importance (number of mentions), here the success factors our panel associates with entrepreneurial success linked to tourism and sustainability.

1 Passion, drive and determination

Succeeding as entrepreneur dedicated to sustainability is hard work and no easy task. Hardly surprising thus that passion drive and determination is what makes successful sustainability entrepreneurs stand out, in the eyes of our panel. Such deep commitment is often triggered by specific events or experiences – “wake up moments”, and fueled by a strong belief in the need to do the right thing, even if it goes against market forces and business trends.

Focus is what helps entrepreneurs channel their passion and put ideas and vision into practice, and which gets them through difficult time. It is this unwavering grit, persistence and resilience which builds entrepreneurial capacity to press for change in tourism, which is not quick.

2 Clear vision and strategy

Clearly, passion alone won’t make a successful business. A clear vision, together with a good strategic plan of how to implement your idea or tell your story is the second most important factor for entrepreneurial success, according to the panel. Having this clear vision is important because entrepreneurs inevitably face many obstacles and things they have to deal with in the short-term – management decisions which can take up all of their time.

Successful entrepreneurs always have the long-term strategy and desired outcomes present: they are able to visualize what “success” will mean. In tourism sustainability, success might be in the form of intangible benefits enjoyed over long time periods.

3 Social capital: strong networks in local community

The third key characteristic of successful sustainable tourism entrepreneurs is their ability to network and connect with their local community. Caring for your destination and actively collaborating in restoring, protecting and maintaining it isn’t just “the right thing to do”. It is also a smart business strategy, since in tourism the product/experience depends on the state of the destination as a whole.

Especially in developing countries, sustainable tourism and ecotourism entrepreneurs are often foreigners. In this case, getting involved with the locals and building up social capital can be a key factor for your business success, in that it helps you build capacity, supply chains, and create the goodwill you need for your guests to be able to enjoy the rich, authentic experiences you have promised.

Cooperative actions across the destination and the resulting relationships and backup network are what for many tourism entrepreneurs will be what keeps them afloat when crisis hits.

4 Business plan which connects profit with sustainability

It’s important that, as entrepreneur, you don’t set out with the idea of saving the world, but take the time to work out a business plan which details on how you are going to make the money needed to make it work.

Already at that early stage, you can factor in minimum standards for sustainability, such as the GSTC Industry Standard, which will help you to keep expenses low, for example by conserving energy and water.

Too many small tourism businesses dedicated to sustainability ultimately fail because their leaders follow a vague, utopian idea of life in harmony with nature. The simple truth is that when you are busy thinking about surviving, it’s difficult to think about sustainability.

Entrepreneurial success is often the result of a good understanding of figures, feasibility planning and business plans created by Doers who use common sense and keep both feet on the ground.

5 Skills and knowledge

Tourism entrepreneurs need the knowledge, capacity and tools to implement sustainability best practice. Successful entrepreneurs manage to obtain education and to acquire the necessary skills, despite the lack of resources most SME face.

Finding the time to investigate best practices while running a small business is tough, but the only chance to stay innovative and competitive. If you find yourself in this situation, perhaps our Information Scout service can help.

And: continued training is now easier than ever. Many organisation offer online seminars on topics linked to tourism and sustainability. We can help you find a suitable one.

Funding is key to the success of any entrepreneur, not just in tourism. Those who make it beyond the first years do so because they have access to funds or a financial cushion. They know how to link long-term investment in social capital to a viable cash flow.

Knowing where to get financial backing from is thus a key factor for succeeding as a sustainable tourism entrepreneur.

7 In-depth knowledge about your market

The seventh success factor for sustainability entrepreneurship in tourism, according to our panel, is about knowing your market extremely well. Understanding it and being aware about its needs, trends and opportunities is crucial for finding your own, profitable niche, and the right business partners.

Too often, sustainability gains aren’t made because the right suppliers are missing, or because of lack of market access. Successful entrepreneurs overcome those challenges by being creative, pragmatic and alert.

8 Marketable product, unique selling proposition

Knowing your market very well is no guarantee for success, if your product or service has no demand, or is hard to sell. As one panelist put it, there is a big difference between a good idea and a good business. Entrepreneurs have a well-developed idea for a genuinely marketable product.

The key (and this is probably new) is to not aim for “green aware markets” by advertising your product or service as green or sustainable. Rather, successful sustainability entrepreneurs and business owners focus on offering comfortable, convenient, high value for money products or services to the mass market. In other words, characteristics which holiday makers are actually looking for at the point of purchase (very few travellers purchase “sustainability”).

9 Value-driven leadership

If you don’t live it, nobody will. Successful sustainability entrepreneurs live their business ethics. It’s the personal commitment from the owner or manager that motivates the rest of the staff. Only together can sustainability be fully integrated in day-to-day business practice.

10 Good idea and story, well communicated

Successful entrepreneurs in tourism and sustainability have a good idea or story, and know how to communicate it well – both internally and externally.

11 Skilled team and good partners

If you team doesn’t believe in sustainability, then your chances for success on that front are limited. It’s them who have to implement procedures at the operational level. Key to success is to train and make staff aware about sustainability practices. Not just how to do it, but also making sure they understand the why.

A sustainability-smart team will make your life as entrepreneur and business owner much easier, and success much easier to obtain.

12 Focus on adding value, not reinventing the wheel

Here’s an important observation shared by one panelist: Entrepreneurship in tourism isn’t necessarily the creation of a new tool, practice or product. It’s about coherence, integrity and offering quality services and experiences which are true to your identity (=authentic).

In a world where reputation is the strongest currency and your brand the king, success comes to those who create and add value while staying true to their core product, ideals and beliefs.

13 Courage: ability and capacity to take risk

There’s no way around the fact that to succeed as entrepreneur means that you are able to take a certain amount of risk and wiling to give something new a try. Courage is perhaps the key to it all.

Last but not least, you need luck to succeed. Luck to run the right business model in the right place at the right time.

The following panelists have contributed:

Albert Salman (Netherlands), Alex Tsuk (Indonesia), Antonio Abreu (Portugal), Ariane Janér (Brazil), Asma Rasheed (Maldives), Brian Mullis (USA), Dagmar Lund-Durlacher (Austria), Eduard Mueller (Costa Rica), Fiona Jeffery (UK), Gavin Bate (UK), Gianna Moscardo (Australia), Karen Kuhl (Nicaragua), Kelly Bricker (USA), Kevin Teng (Singapore), Louise Twining-Ward (USA), Maria Lougari (Greece), Mariana Madureira (Brazil), Masaru Takayama (Japan), Paul Peeters (Netherlands), Peter Richards (Myanmar), Philippe Moreau (Portugal), Rachel Dodds (Canada), Richard Butler (UK), Ronald Sanabria (Costa Rica), Shannon Guihan (Canada), Steve Noakes (Australia), Tricia Barnett (UK), Vicente Ferreyra Acosta (Mexico).

More about the panel here .

Enjoyed this snapshot of expert views on the key success factors for sustainability entrepreneurship in tourism? Spread the word!

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• by Editorial Team

Beyond Greenwashing: Experts Weigh in on the Realities and Opportunities of Sustainable Tourism

Most Inspiring Sustainable Tourism Champions to Follow in 2023

Sustainable Tourism Development: Key Trends and Priorities in 2023

Innovation for Tourism Sustainability: Challenges to Overcome

Innovation for Tourism Sustainability: Priorities & Opportunities

Innovation for Tourism Sustainability: Examples and Solutions

Achieving Sustainable Tourism: These Are the Key Challenges

Sustainable Tourism 2022 and Beyond: These Are the Keys to Success

Career Choice: Why Focus on Tourism and Sustainability?

What Characterizes a Sustainability Leader in Tourism?

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3 Tourism Entrepreneur Examples To Inspire Your Goals

Case Study 1: Airbnb

Case study 2: tripadvisor, case study 3: getyourguide.

Tourism entrepreneurship refers to individuals or businesses developing numerous business activities , from activities and entertainment to accommodation and transport. Tourism entrepreneurship, as such, has a vital role in supporting the growth of the entire sector . 

Recent research has found that it can not only eliminate societal problems but also facilitate a country’s development and fiscal growth , thus helping a country improve its GDP. Entrepreneurship is all about developing a business idea and launching a new business. For the travel sector, it translates to new businesses that leverage innovative solutions and technologies to accommodate modern consumers’ needs and expectations.

How do you become a successful tourism entrepreneur in the travel vertical? The best way is to learn from the great examples that have shaken the very foundations of the travel industry.

Below are three case studies: Airbnb, TripAdvisor, and GetYourGuide. Discover their unique histories, how they’ve become successful, and how they have impacted this vertical.

Let’s start with one of the most prominent names in the travel industry – Airbnb. Here is how Airbnb started and changed the vacation rental industry.

Airbnb’s history and how it became a successful tourism entrepreneur

The Airbnb founder story is one of the niche’s most engaging stories. Airbnb founders Brian Chesky and Joe Gebbia decided to move from New York to San Francisco in 2007. At the time, they didn’t hold any jobs. They had to pay the rent, but they were running on fumes. While looking to earn extra money, they noticed that all the local hotels were booked due to the local conference .

Brian and Joe bought a few airbeds and launched a site called “Air Bed and Breakfast”. They sold four beds the first night and cashed in $360. The next thing, Nathan Blecharczyk joins their team as a third cofounder, the new website is up, and Airbnb raises $20,000 from Y Combinator. The founders were so dedicated to their businesses that, at one point, they invested in a quality camera to go door-to-door, take good photos, and add them to the listings.

It took the company two years to become a successful tourism entrepreneur. By 2009, the site had over 10,000 registered users and over 2,500 listings . Today, Airbnb has over 6 million listings, 150 million users , and a market cap of $74.68 billion .

Airbnb’s business model and how it changed the vacation rental industry

Airbnb’s business model was brand new, something the industry never saw before. Thanks to the new player in the niche, the entire vacation rental industry had to adapt. Here are the most noteworthy changes Airbnb imposed on the vacation rental sector:

• People now have access to more alternative accommodations – businesses in vacation rental used to focus only on popular neighborhoods. Thanks to Airbnb, the offer is now considerably bigger. Modern travelers who don’t like to be stuck in the central districts can now find accommodation across city neighborhoods;
• Reviews are very informative – back in the day, vacation rental sites were less informative than they are today, especially in the feedback department. Airbnb has helped make feedback more transparent and enable visitors to easily leave and read reviews;
• Transactions are significantly safer – before Airbnb, travelers didn’t have much comfort and security when paying for what-you-are-promised-you-get accommodation. Many vacation rentals use Airbnb’s model today – the service provider keeps the money until the stay is complete. Both parties need to be satisfied for the funds to be released;
• Searching for a place to stay is straightforward – Airbnb also made searching for a place to rent very simple. The search, which resembles the one on Booking.com, is now pretty much the standard in the sector;
• High-quality visuals are a must-have – finally, high-quality photos are also a standard today, thanks to Airbnb, which still offers professional photoshoot services to property owners who decide to list on their platform.

Analysis of Airbnb’s impact on the travel industry

Airbnb’s impact on the travel industry was quite substantial. According to research reports , the company caused a 1.3% decline in hotel night bookings across the ten biggest hotels in the US. It roughly translates into a 1.5% revenue loss for the hotels. 

On the other hand, guests no longer have to change their plans due to low room availability or high rates for in-demand dates, which is good for the travel industry overall.

Airbnb’s Entrepreneurship Academy helped more than 300 hosts to generate more revenue, thus driving local economic development. One of the latest reports outlines that the brand has also helped facilitate the inclusive growth of tourism.

The next tourism entrepreneur example is TripAdvisor – a go-to platform for many travelers interested in reviews, price comparisons, and an easy way to book an experience . Think Google but for the travel industry.

Overview of TripAdvisor’s history and how it became a successful tourism entrepreneur

TripAdvisor was founded back in 2000. It’s founders. Stephen Kaufer and Langley Steinert are Harvard graduates. They wanted to build a central travel repository, including guidebook reviews . That’s why the first version of TripAdvisor was more like a simple aggregator of travel-related products and curated reviews.

However, in 2001, the founders discovered that TripAdvisor users are less interested in expert reviews than crowdsourced reviews . At the same time, they decided to move towards crowdsourced reviews. The company also decided to work on a vertical search engine for travel . They ensured finances through a cost-per-click model.

The company managed to set up the field for ultimate success. During the next three years, TripAdvisor built unique monthly visitors to a whopping 5 million . In 2004, Expedia made a move and acquired TripAdvisor for $210 million. By 2008, TripAdvisor had 26 million unique monthly visitors . In 2010, it was officially the largest travel site worldwide.

TripAdvisor’s business model and how it revolutionized online travel planning

The vertical search engine and travelers’ reviews are the two core pillars of TripAdvisor’s business model. The company revolutionized online travel planning by introducing these two concepts into the online travel sector – and here’s how. 

Consumers prefer personalized experiences over everything else. In fact, 91% of consumers love receiving personalized recommendations when planning a trip. Thanks to this new platform, all of a sudden, consumers had an opportunity to research and plan travel in a brand new way that was more engaging, informative, and rather straightforward. 

TripAdvisor allows members to create trips on their own or collaborate with friends and family in doing so. They can create travel plans from A to Z and generate their own itineraries. While doing so, they can keep their plans private or publish them for other members to review them and leave their suggestions and recommendations.

Members who connect with friends and family on TripAdvisor can also see their reviews and easily discover what they recommend. The platform revolutionized online travel planning by turning it into a social experience . It even has some social media platform features such as “Like”, “Share”, and “Repost” to facilitate collaboration between members. 

Analysis of TripAdvisor’s impact on the travel industry

The best way to assess the impact of tourism entrepreneurs on the travel and hospitality industry is to discover their effect on this particular economy. Here is how TripAdvisor affected this vertical:

• It created a higher demand – consumers enjoy reviews done by professionals and other travelers. The platform helped increase the volume of trips taken and money spent on travel-related products. Reviews also had a positive impact on the average spend per stay at a hotel and length of stay ; 
• It helped travel businesses understand the value of online marketing – with the ongoing expansion of the internet, online marketing has become increasingly important. TripAdvisor helped travel companies truly understand the value of driving quality targeted traffic. Its platform for Sponsored Placements enabled companies to see the power of well-placed relevant ads ;
• It made online reputation equal to offline one – before, TripAdvisor travel brands were only concerned with maintaining offline reputation. However, TripAdvisor enabled all travelers to be heard online. Suddenly, travel companies had to pay attention to what their customers had to say online, acknowledge the problems, and find solutions to keep people coming back .

The third tourism entrepreneur example you can learn from is GetYourGuide – the world’s leading online travel agency and marketplace specializing in excursions and tour guides.

GetYourGuide’s history and how it became a successful tourism entrepreneur

In 2007, GetYourGuide was just a great business idea that Johannes Reck and Tao Tao came up with. It came from their own experience as tourists who had trouble navigating foreign countries and cities . The core concept was to create an online platform to connect amateur guides with tourists. 

With the help of relatives and parents, Johannes Reck and Tao Tao launched GetYourGuide in 2009. The American investors found their idea interesting and decided to invest in it. The real company growth followed the Series A funding worth $14 million . The founders used the money to launch Android and iOS apps . It helped them offer services to consumers and guides who preferred mobile over desktop platforms. 

After the $75 million Series D funding, the company managed to penetrate Asian and American markets, which enabled it to stay the course of success. The company became a leader in the industry securing a $484 million investment from SoftBank Group .

GetYourGuide’s business model and how it disrupted the tours and activities industry

One of the reasons why GetYourGuide attracted the attention of investors from the US is the lack of competition . See, GetYourGuide offered something brand new to consumers. Here’s how its unique business model disrupted the paradigm of the tours and activities industry:

• Completely free for consumers – GetYourGuide introduced its services entirely free for consumers. In other words, you didn’t have to spend a dime to browse through tours and interact and book guides or excursions;
• The commission model – the providers of tours can use the platform for free as well. There are no upfront costs whatsoever. But, whenever they sell a tour, the providers have to pay a percentage of the revenue;
• Transparent review system – consumers’ reviews are entirely transparent on the platform. It enables consumers to assess the tour providers and make an informed choice. It resonated well with the target market, and reviews became crucial for tour providers;
• The penalty system – tour providers must maintain a good reputation to stay on the GetYourGuide marketplace. If they fail to do so and consistently get bed reviews, the platform automatically removes them;
• Developed standardized “how to best run a tour” criteria – the company used Big Data to outline the standardized criteria for the most optimal tour. Providers need to agree to follow the standardized criteria outlined to receive the GetOurGuide tour label.

GetYourGuide’s impact on the travel industry

GetYourGuide created a social network for tour guides and connected them to prospective buyers. Today, the company has offices in 14 countries and employs over 550 people . Over the last 12 years, the marketplace sold over 45 million tickets for excursions and tours . It helped make traveling more popular by removing the stress and hassle of finding niche tours in specific cities and neighborhoods.

Furthermore, GetYourGuide leveled the field for small suppliers who are up against brands that spend millions on marketing and lead generation across multiple channels. The marketplace simply eliminates the upfront marketing costs for small and medium suppliers. 

The three tourism entrepreneur examples can help you see what it takes to launch a successful venture in the travel industry. While each one of the three entrepreneurial ecosystem models is unique, they all share something in common – they all address specific consumers’ needs in an innovative way.  

Airbnb solved the “overbooked” and “I don’t want to stay in the city center” problems for travelers. TripAdvisor unlocked the power of reviews and social travel planning, while GetYourGuide enables even the smallest tour providers to attract customers and generate revenue.

The future looks bright for tourism entrepreneurs. The consumers’ behavior, needs, and expectations are never constant. Add rapid technology development to it, and you have plenty of space to brainstorm in and look for innovative ways to build or develop a business activity in the sector.

You can become a successful tourism entrepreneur if you maintain passion, drive, and determination. Stay tuned to the latest developments in the industry and markets to identify the problem, get a clear vision, and develop a winning strategy. You can also learn a lot from studying the Daniel Isenberg Model of the startup ecosystem.

The most common challenges faced by tourism entrepreneurs include: • Finding the right business partners; • Efficient communication; • Securing funds; • Weak business plans and strategies; • Lack of support from the government.

Tourism entrepreneurs often attend travel industry events and shows. OTAs can leverage this to approach entrepreneurs, discover best practices, and see if there is a way to secure collaboration.

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Cristóbal Reali, VP of Global Sales at Mize, with over 20 years of experience, has led high-performance teams in major companies in the tourism industry, as well as in the public sector. He has successfully undertaken ventures, including a DMO and technology transformation consulting. In his role at Mize, he stands out not only for his analytical and strategic ability but also for effective leadership. He speaks English, Spanish, Portuguese, and Italian. He holds a degree in Economics from UBA, complementing his professional training at Harvard Business School Online.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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