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• Fiji—Strong tourism recovery boosts growth prospects

Fiji: International tourism revenue, percent of GDP

Fiji: international tourism revenue, percent of gdp, 1995 - 2020:.

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Fiji Travel & Tourism Economic Impact Report

Discover the direct and total economic contribution that the Travel & Tourism sector brings to Fiji in this comprehensive report.

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Over the next few weeks we will be releasing the newest Economic Impact Research reports for a wide range of economies and regions. If the report you're interested in is not yet available, sign up to be notified via the form on this page .

Report details

This latest report reveals the importance of Travel & Tourism to Fiji in granular detail across many metrics. The report’s features include:

• Absolute and relative contributions of Travel & Tourism to GDP and employment, international and domestic spending
• Data on leisure and business spending, capital investment, government spending and outbound spending
• Tables ranking Fiji against other competing destinations and benchmarked against the world and regional average across various metrics
• Charts comparing data across every year from 2014 to 2024
• Detailed data tables for the years 2018-2023 plus forecasts for 2024 and the decade to 2034

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 Modyl Plaza: Lot 1 Karsanji Street Vatuwaqa, Suva, Fiji  3315822 } Mon-Thu: 8:00-4:30, Fri: 8:00-4:00  [email protected]

PROVISIONAL VISITOR ARRIVALS – July 2024

Aug 18, 2024 | Visitor Arrivals Statistics

Provisional numbers show that visitor arrivals for July 2024 totaled 98,332. The number was a record for the month of July and represents a significant increase of 5.2% compared to a year earlier. There is an increase of 6.2% compared to June 2024, which recorded a total of 92,571. In 2023 and 2022, visitor arrivals for July stood at 93,483 and 78,368 respectively.

VA_July_2024

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I saw Fiji's magic myself. Here's how travelers can preserve the splendor for everyone.

• Fiji is a bucket list destination for many travelers, but it's also a country that's vulnerable to climate change.
• The country is committed to sustainable tourism and is working to protect its natural resources.
• Travelers can help by choosing sustainable accommodations, giving back to the place and immersing themselves in culture.

Climate change   is drastically impacting the world around us, including the way people travel and the destinations themselves. “Green Travel” is a seven-part series delving into how climate change is transforming the landscape of travel. If you'd like to contribute to our future reporting and share your experience as a source, you can   click here to fill out this quick form .

It felt like a dream. Here I was, on a boat a couple of miles offshore from a secluded island in the middle of Fiji, ready to jump into its crystal-clear waters and cross off a bucket-list item of mine.  

I zipped up my wetsuit and donned my scuba diving tank. The visibility was perfect as I dove about 30 feet to a coral reef, a hotspot where manta rays come to be cleaned by other fish.  

In just a few minutes, several reef mantas glided by, their 10-foot wingspan dwarfing me. They drifted gracefully around the reef, ignoring my presence and going about their day.   

It was completely mesmerizing.  

This is just one of many intimate encounters travelers can have with Fiji’s stunning natural world. From its picturesque beaches to vibrant marine reefs, these awe-inspiring experiences are a powerful reminder of the importance of preserving nature for posterity – a pillar in sustainable tourism.  

For many bucket list destinations around the world, sustainable tourism is more than a buzzword – it’s a necessity. Pacific islands are dreamy but face limited resources and heavy reliance on tourism. In Fiji, tourism drives 40% of the economy, according to the World Bank . However, tourism strains the environment through development and consumption. These challenges only add Fiji’s vulnerabilities to climate change, such as rising sea levels, eroding coastlines, and flash flooding. 

Hawaii's beaches are disappearing: The uncertain future of Oahu's iconic Waikiki due to climate change

“For us Fijians, we don’t have sky towers and theme parks to sell, the only thing we sell is the sun, sand, smiles and sea,” Sunishma Singh, sustainability lead at Tourism Fiji, told USA TODAY. “In order for us to maintain or even increase (tourism), we need to take care of our natural resources.” 

The country committed to a sustainable tourism industry as stated in its 2021 tourism development plan, which focuses on environmental stewardship and community empowerment. In 2023, Fiji became a member of the Global Sustainable Tourism Council (GSTC), which establishes global sustainable standards for destination management, and is pursuing certification.  

In 2022, Fiji welcomed over 636,000 international visitors, but only 10% of travelers participated in sustainable activities, according to a survey by the Ministry of Tourism and Civil Aviation . 

In 2022, Americans made up 11% of all visitors to Fiji, staying longer than other international travelers. They said they were drawn to Fiji for its natural beauty and that it had always been on their bucket lists. Fiji Airways is the only airline with direct flights from the U.S. to Fiji, taking 10 hours from Los Angeles. 

After scuba diving with manta rays and spending time in a local village, I fell in love with Fiji. Traveling there gave me a deep appreciation for its natural beauty and culture, but also made me reflect on the importance of preserving Fiji's future, so both travelers and locals can enjoy the same wonders I did.  

Fall in love with nature  

The Professional Association of Diving Instructors (PADI), the world’s largest diving organization, agrees. To get travelers involved in protecting Fiji’s natural environment, the organization is pushing for regenerative tourism through scuba diving – a term they coined “regenerative diving.” Fiji is home to over 42% of the world’s coral species and one of the first PADI Eco Centers – which are conservation-focused dive operators – in the South Pacific.  

Are there blind scuba divers? Here's the accessible way anyone can explore the ocean.

At Wakaya Island Resort, where I dove with mantas, divers can join the resort’s nonprofit partner, the Manta Trust Fiji , and record the mantas they see at the resort’s reefs to aid in the effort of keeping track of population numbers.  

“By participating in hands-on citizen science, healing local ecosystems and communities, establishing a collaborative relationship with nature, respecting local cultures and, most importantly, shifting our collective perspectives to one of giving back – rather than taking – we can regenerate our watery home – driving global ocean change,” said Julie Anderson, Director of Brand + Media for PADI.  

Find sustainable accommodations  

Resorts and hotels are on the frontlines of the visitor experience including impacting how sustainable your trip will be, from their infrastructure and operations to activity offerings. Travelers should do their research and choose wisely.  

My first Fijian resort was Waya Island Resort , a small adults-only property that opened in 2024 on Waya Island. Each of the 17 bures – free-standing Fijian guest bungalows – features solar panels on the roof to slowly phase out usage of the resort’s generator. Yalobi village, located on the other side of the island, is home to 90% of the resort’s staff. The resort also sources much of its fresh produce from local farmers in the village. 

At the Six Senses Fiji , a luxury resort on Malolo Island, I got to see how a leading resort chain pursues sustainability. The resort sources nearly all ingredients for its restaurants from local purveyors, which keeps cash flow in the country while exposing guests to the local cuisine and flavors – a win-win. The resort also uses Tesla solar batteries for most of its power and filters water on-site for its refillable bottles in guest rooms to cut down on waste and energy consumption. (The resort also makes these sustainability metrics transparent by displaying them on a sign for guests to see.) 

Throughout the property are “touch points” to educate guests on making greener choices even back home, according to Raquel Saavedra, sustainability manager at Six Senses Fiji. Think pigs and chickens that live on property to teach about composting. 

“Tourism from the start has a lot of negative impacts … but we can try to bring our impact to a minimum and give back,” Saavedra said.  

By that, she means several projects underway to help Solevu, the local village that leases the land to the resort, become more self-sustaining, such as purchasing a trash incinerator and rainwater tanks for the residents. 

Give back to the place  

When travelers take time out of their vacation to give back through volunteering, they not only help meet community needs but gain a rewarding experience for themselves. Research shows that volunteering while traveling can improve your well-being and give you a greater sense of purpose.  

“Voluntourism is really kind of connecting and thinking of what the traveler can do,” said Anna Abelson, a professor of sustainable travel at New York University’s Jonathan M. Tisch Center of Hospitality, told USA TODAY. “It's also such a transformative experience not only for the host community, but obviously for the traveler.”  

At Six Senses Fiji, I joined members of the Coral Gardeners – a reef restoration organization headquartered at the resort – on a boat trip to clean algae from the coral nurseries. Since 2023, Fiji has suffered mass coral bleaching from warming water temperatures, which impacts marine life and the people who depend on the oceans. Resort guests can attend weekly presentations by the Coral Gardeners and then join the nonprofit on snorkeling trips to take care of the coral, helping to conserve the very ocean they’re enjoying.  

Coral reefs need help. This is how travelers can help restore them in the Maldives

Immerse yourself in culture  

Most Fijian islands are not only home to resorts but also local villages that allow visitors on certain days to get a closer look at Fijian culture. “The villages, that is part of what they do week in, week out,” said Marika Kuilamu, assistant lecturer for the School of Tourism and Hospitality Management at The University of the South Pacific in Fiji, told USA TODAY.  

Tucked behind Wakaya Island Resort is a village where the approximately 80 workers of the resort and their families live. There’s a church, school, community hall and series of small duplex homes.  

As I set off for my visit to the village, I wrapped the sulu (Fijian sarong) around my waist, as is customary.  

“The idea is that it's very important not only to visit and stay in the property, but also to have that immersive experience of connecting with the culture and understanding the locals and roaming around,” said Abelson. 

After spending time at the school meeting the kids and chatting with the teachers, I felt a deeper connection to Fijian culture. Their warm hospitality added a special touch to my stay, making it unforgettable. I live in Hawaii, another popular island destination, so I know how powerful it is for a traveler to connect with the local community.  

“Doing an experience like that, (travelers) can go back and say, we weren’t just at the hotel 24/7, we had the chance to visit and interact,” said Kuilamu.

The reporter on this story received access to this opportunity from PADI and Tourism Fiji. USA TODAY maintains editorial control of content.  

The Key Points at the top of this article were created with the assistance of Artificial Intelligence (AI) and reviewed by a journalist before publication. No other parts of the article were generated using AI. Learn more .

Visitor Arrivals

Purpose of visit.

Visiting Friends & Relatives

Business & Conference

Key Source Markets

New Zealand

North America

United Kingdom

With international ports and airports that enjoy frequent connections, Fiji is one of the most accessible economies in the Pacific. Our key visitor markets include Australia, New Zealand and North America with most people travelling here for a tropical holiday, to visit family and friends, to transit or for business, education and sporting events. Using data provided by the Fiji Bureau of Statistics and Ailevon Pacific , Tourism Fiji monitors, analyses and highlights trends in visitor arrivals in a report that we share with interested parties.  The monthly reports (linked below) and visitor arrival tracker are updated as new data becomes available.

Fiji has recorded a total of   92,571 visitors in the month of June 2024. Majority of the travellers were from Australia, New Zealand, and the United States. A further breakdown of visitor arrival numbers by purpose of visit shows that 81% of the travellers arrived at Fiji for holiday and 9% for visiting friends and family. Please click here for June 2024 market performance. 

Fiji has recorded a total of 82,901  visitors in the month of April 2024. Majority of the travellers were from Australia, New Zealand, North America, China, and Europe. Compared to the same period in 2023, growth in key markets this month shows Australia +12%, New Zealand +9%, USA +11%, Canada -23.5%, UK +9%, Europe +5.4%, and China +9%. Please click here for May 2024 market performance.

• Holiday: 54,614 ( 118% of March 2023 figures )
• Visiting Friends & Family: 5,245 ( 141% of March 2023 figures )
• Bussines & Conference:2,624 ( 75% of March 2023 figures )
• Australia: 20,405 ( 99% of February 2023 figures )
• New Zealand: 9,253 ( 115% of February 2023 figures )
• United States: 7,684 ( 126% of February 2023 figures )
• Canada: 1,930 ( 113% of February 2023 figures)
• Australia: 34,671 ( 93% of January 2023 figures )
• New Zealand: 14,834 ( 115% of January 2023 figures )
• United States: 6,675 ( 125% of January 2023 figures )
• Canada: 1,686 ( 97% of January 2023 figures )

In 2023, Fiji welcomed 929,740 visitors, surpassing 2019 figures by 4%, with the majority of the travellers arriving from Australia (47%), New Zealand (24%), and North America (13%).  Most visitors (79%) were holiday-goers, with 8% visiting friends or relatives, and 4% visiting for business and conferences.

• January visitor arrivals  full report.
• February visitor arrivals  full report.
• March visitor arrivals  full report.
• April visitor arrivals  full report.
• May visitor arrivals  full report.
• June visitor arrivals  full report.
• July visitor arrivals  full report.
• August visitor arrivals  full report.
• September visitor arrivals  full report.
• October visitor arrivals  full report.
• November visitor arrivals  full report.
• December visitor arrivals  full report.

In 2022, Fiji has welcomed 636,312 visitors, which is 71% of pre-COVID levels( 2019 visitor arrivals) . A further breakdown of visitor arrivals from our major markets include: 

• Australia: 345,149 (94% of 2019 figures) 
• New Zealand: 152,863 (74% of December 2019 figures)
• United States: 69,897 (72% of December 2019 figures)
• Canada: 9,879 (74% of December 2019 figures) 

Please click here for Visitor Arrival 2022 report. 

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