can tourism help

6 years to the Global Goals – here's how tourism can help get us there

Inclusive governance and community engagement in tourism planning and management can aid sustainable development goals. Image:  Unsplash/D Jonez

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Zurab Pololikashvili

.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved .chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} with our crowdsourced digital platform to deliver impact at scale

• Tourism is a significant economic force that has returned close to pre-pandemic figures, with 1.3 billion international travellers and tourism exports valued at approximately $1.6 trillion in 2023.
• The tourism sector must adopt sustainable practices in response to climate change, biodiversity loss and pollution.
• Inclusive governance and community engagement in tourism planning and management are key to ensuring the sector’s support to local identity, rights and well-being.

With mounting challenges to our societies – conflict, geopolitical tension, climate change and rising inequality – we should look to the 17 Sustainable Development Goals (SDGs) and their promise of a shared blueprint for peace, prosperity, people and planet by 2030. However, as UN Secretary General Antonio Guterres reminds us , “that promise is in peril” with the impact of the COVID-19 pandemic having stalled three decades of steady progress.

Tourism can help deliver a better future, and with less than six years to go, it must unleash its full power to achieve this.

Have you read?

Turning tourism into development: mitigating risks and leveraging heritage assets, what is travel and tourism’s role in future global prosperity, how travel and tourism can reach net zero, tourism’s economic boon.

International tourists reached 89% of pre-pandemic levels in 2023. Around 1.3 billion tourists travelled internationally, with total tourism exports of $1.7 trillion, about 96% in real terms of the pre-pandemic value. Preliminary estimates indicate that tourism's direct gross domestic product (GDP) reached $3.3 trillion, the same as 2019, as per our World Tourism Barometer .

Yet, persisting inflation, high interest rates, volatile oil prices and disruptions to trade could impact the pace of recovery. Uncertainty derived from ongoing Russian aggression against Ukraine, the Israel-Hamas conflict and growing tensions in the Middle East, alongside other mounting geopolitical tensions, may also weigh on traveller confidence.

Results from the World Economic Forum’s latest Travel & Tourism Development Index reflect the impact of some of these challenges on the sector’s recovery and travel and tourism’s potential to address many of the world’s growing environmental, social and economic problems.

Therefore, as the sector returns, it remains our responsibility to ensure that this is a sustainable, inclusive and resilient recovery.

The climate imperative

Climate change, pollution and biodiversity loss are making extreme weather events increasingly challenging for destinations and communities worldwide. The tourism sector is simultaneously highly vulnerable to climate change and a contributor to harmful greenhouse gas emissions.

Accelerating climate action in tourism is critical for the sector’s and host communities’ resilience. We are taking responsibility but more needs to be done to reduce plastics, curb food waste, protect and restore biodiversity, and reduce emissions as the demand for travel grows.

The framework proposed by the Glasgow Declaration on Climate Action in Tourism is catalyzing the development and implementation of climate action plans, guided by and aligned to five pathways (measure, decarbonize, regenerate, collaborate and finance). It’s a clear plan to enable the transition towards low carbon and regenerative tourism operations for resilience. Over 850 signatories from 90 countries are involved in innovating solutions, creating resources and connecting across supply chains, destinations and communities.

Leaving no-one behind

Tourism can be a powerful tool to fight inequality, within and between countries but only so long as we also address diversity, equity and inclusion in the sector, provide decent jobs and ensure respect for host communities and shared benefits.

One good example of tourism’s potential to progress shared prosperity is Rwanda’s Tourism Revenue Sharing Programme . Initiated in 2005 and revised in 2022, it aligns conservation efforts with community development. The programme designates a portion of National Parks revenues to ensure that local communities benefit directly from conservation and tourism activities. Initially set at 5%, the share of total revenue now stands at 10% .

Travel & Tourism Development Index 2024

New tools, jobs and values.

Technology, ease of travel and the pandemic have all accelerated changes in how we work. Again, as we progress, we have a duty to ensure we are leaving nobody behind. Education and skills are vital to progressing equality, growth and opportunities for all, making them a cornerstone of the SDGs. However, tourism businesses face a labour shortage to cope with travel demand. We must make tourism more attractive to young people so they see it as a valued career path.

We also need to support micro-, small- and medium-sized enterprises (MSMEs), which make up around 80% of all tourism businesses worldwide and up to 98% in some Group of 20 (G20) economies. While each country’s challenges are different, digitization, market access, marketing and skill gaps are key areas we should address with targeted policies for MSMEs and entrepreneurship.

Measuring impact

Sustainable tourism is only possible if we can properly measure the sector’s impact and progress in three dimensions: economic, social and environmental.

Last March, the UN adopted a new global standard to measure the sustainability of tourism (MST) – economic, social and environmental. Developed under the leadership of UN Tourism and endorsed by all 193 UN member states, the MST statistical framework provides the common language (agreed definitions, tables and indicators) for producing harmonized data on key economic, social and environmental aspects of tourism.

Countries and other stakeholders now have the foundation to produce trustworthy, comparable data for steering the sector towards its full potential. And indeed, over 30 countries and subnational regions have already implemented the flexible MST framework, focusing on the data most relevant to their sustainability efforts.

Centring community wellbeing

Increasingly, communities worldwide demand a tourism sector that respects their identity, rights and wellbeing.

Transforming the sector requires rethinking governance as more holistic with a whole-government approach, multi-level coordination between national and local policies and strong public-private-community partnerships. Listening and engaging residents in tourism planning and management is at the core of the sector’s future.

Take Barcelona as an example. Here, e tourism represents 14% of the city’s GDP. The Tourism and City Council was created in 2016 and relies on citizen participation to advise the municipal government on tourism public policies. This initiative demonstrates the advancement of tourism governance from classic public-private collaboration to public-private-community. Therefore, issues around the visitor economy become those for official city consideration.

Delivering on tourism’s potential

We urgently need to grow investment in tourism. The data is encouraging: the UN Conference on Trade and Development World Investment Report 2023 shows that global foreign direct investment across all sectors, tourism included, reached approximately $1.37 trillion that year, marking a modest increase of 3% from 2022.

At the same time, we need to ensure this investment is targeted where it will make the most significant and most positive impact by building greater resilience and accelerating the shift towards greater sustainability.

The significant benefits tourism can offer our economies and societies, as well as the challenges obstructing us from fully delivering on this potential, are now more widely recognized than ever.

Tourism is firmly on the agenda of the UN, G20 and Group of Seven nations and the Forum. Delivering on this potential, however, will require political commitment and significant investment. But given what is at stake and the potential benefits to be gained, it should be seen as a huge opportunity rather than a daunting challenge.

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Tourism Can Help Lead the World to Recovery

About the author, zurab pololikashvili.

Zurab Pololikashvili is Secretary-General of the United Nations World Tourism Organization.

26 September 2020 T he COVID-19 pandemic has hit global tourism harder than any other major economic sector. In an effort to contain the spread of the virus and keep their citizens safe, countries around the world introduced restrictions on international travel, bringing tourism to a standstill almost overnight. Indeed, at the peak of this lockdown, the United Nations World Tourism Organization (UNWTO) found that 100 per cent of global destinations had either closed their borders to tourists completely or introduced strict measures such as compulsory quarantine for new arrivals.

The sudden and unexpected fall in tourist arrivals also placed on hold the many social and economic benefits that tourism delivers. Globally, tourism supports one in ten jobs, and 80 per cent of the sector is made up of small businesses, including family operations. At the start of the crisis, UNWTO set out three possible scenarios for tourism in 2020, depending on when and how widely travel restrictions would be lifted. While it looks like we will avoid the worst-case scenario, we nevertheless expect global tourist arrivals to be down by as much as 70 per cent this year compared to 2019.

The knock-on effect will be significant. The United Nations Conference on Trade and Development (UNCTAD) estimates that tourism’s woes will cause global GDP to decline by as much as 1.5 per cent to 2.8 per cent . Furthermore, the fall in tourist numbers will likely translate into as many as 120 million lost jobs. And, as always, the most vulnerable will suffer the most, including women and youth, for whom tourism is a leading source of opportunity, as well as those working in the informal economy.

Developing countries at greatest risk

No country has been left unscathed by the pandemic, including with regard to tourism. The effects, however, will be most profoundly felt in those destinations that are most reliant on tourism for livelihoods and economic well-being. For the majority of the world’s Small Island Developing States (SIDS), as well as the least developed countries, most notably within Africa, tourism is a lifeline. On average, tourism accounts for 30 per cent of export revenues for SIDS , and in some cases this is much higher. Indeed, in Palau—the newest UNWTO member State, having officially joined in 2019— tourism generates 90 per cent of all exports .

As the United Nations Secretary-General’s Policy Brief on “ COVID-19 and Transforming Tourism ” makes clear, the true cost of the pandemic’s impact on tourism cannot be measured in GDP or employment figures alone. Due to its unique cross-cutting nature, touching upon nearly every part of modern society, tourism is an essential contributor to the wider mission of the United Nations, including achievement of the Sustainable Development Goals. Again, as a leading employer of women, tourism leads the way in the journey towards gender equality. At the same time, tourism is a leading contributor to the promotion and protection of cultural and natural heritage, which is in jeopardy, including the ecosystems and wildlife that draw visitors to developing countries.

Building cooperation and a united response

Before the World Health Organization (WHO) officially declared COVID-19 to be a pandemic, UNWTO recognized both the unique vulnerability of tourism and also the sector’s unique potential to drive wider societal recovery once the health crisis had been tackled. The visit of a UNWTO delegation to WHO headquarters in Geneva laid the foundations for the international, multi-organizational cooperation that has defined tourism’s response to an unprecedented challenge.

This, in turn, came on the back of heightened advocacy for tourism at the very highest political level, most notably at the European Commission at the start of the year, to make sure the sector is at the centre of the planned European New Green Deal, as well as at the most recent meetings of the G20 nations. This has allowed UNWTO to become an increasingly prominent voice within the United Nations. When the crisis hit, we were able to make sure that tourism was part of the conversation at both the governmental and United Nations levels.

The Global Tourism Crisis Committee, convened virtually in March and then meeting five times as the crisis evolved, brought together leading voices from member States and from the private sector. Only UNWTO was in a position to unite such a diverse sector. This Crisis Committee channelled these diverse voices and concerns into a clear plan of action, the UNWTO Recommendations for Recovery . These Recommendations have been embraced across the public and private sectors and now inform recovery plans in every global region.

Sustainability takes centre stage

Central to the Recommendations is the principle that sustainability and inclusivity are at the heart of both the recovery process and the tourism sector that emerges out of this crisis. The pause in global tourism presents the global community with a chance to reassess its priorities. It also allows us to put the principles that are central to the work of UNWTO—namely that tourism works for people and planet, and should be open to all and benefit all—front and centre of everything we do.

The number one priority, however, is to build trust and confidence. Only by making people feel safe and encouraging them to travel again will the benefits that tourism offers start to return. UNWTO, as the specialized United Nations agency for tourism, must lead by example. To this end, as soon as it was safely possible, in-person visits to member States resumed: to the Canary Islands and Ibiza in Spain, to Italy, and to Saudi Arabia. The decision was also made to hold a hybrid Executive Council meeting, the first in-person meeting of the tourism sector and the United Nations to be held since the start of the pandemic. This brought together 170 delegates from 24 countries, sending a clear message that safe international travel is now possible in many parts of the world, thus providing a vital confidence boost for the sector.

As tourism restarts in many parts of the world, with growing numbers of countries easing travel restrictions, the sector’s position within the work of the United Nations has never been more relevant. UNWTO leads the restart guided by the principles of the Tbilisi Declaration , signed by our member States in Georgia at the close of the UNWTO Executive Council (15–17 September 2020). The Declaration recognizes the importance of tourism to livelihoods, to economic prosperity and opportunity, and to preserving our shared and unique culture. Signatories also committed to building back better, prioritizing sustainability and equality, and ensuring that, as tourism builds a brighter future, nobody is left behind.

The UN Chronicle  is not an official record. It is privileged to host senior United Nations officials as well as distinguished contributors from outside the United Nations system whose views are not necessarily those of the United Nations. Similarly, the boundaries and names shown, and the designations used, in maps or articles do not necessarily imply endorsement or acceptance by the United Nations.

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What Is Sustainable Tourism and Why Is It Important?

Sustainable management and socioeconomic, cultural, and environmental impacts are the four pillars of sustainable tourism

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What Makes Tourism Sustainable?

The role of tourists, types of sustainable tourism.

Sustainable tourism considers its current and future economic, social, and environmental impacts by addressing the needs of its ecological surroundings and the local communities. This is achieved by protecting natural environments and wildlife when developing and managing tourism activities, providing only authentic experiences for tourists that don’t appropriate or misrepresent local heritage and culture, or creating direct socioeconomic benefits for local communities through training and employment.

As people begin to pay more attention to sustainability and the direct and indirect effects of their actions, travel destinations and organizations are following suit. For example, the New Zealand Tourism Sustainability Commitment is aiming to see every New Zealand tourism business committed to sustainability by 2025, while the island country of Palau has required visitors to sign an eco pledge upon entry since 2017.

Tourism industries are considered successfully sustainable when they can meet the needs of travelers while having a low impact on natural resources and generating long-term employment for locals. By creating positive experiences for local people, travelers, and the industry itself, properly managed sustainable tourism can meet the needs of the present without compromising the future.

What Is Sustainability?

At its core, sustainability focuses on balance — maintaining our environmental, social, and economic benefits without using up the resources that future generations will need to thrive. In the past, sustainability ideals tended to lean towards business, though more modern definitions of sustainability highlight finding ways to avoid depleting natural resources in order to keep an ecological balance and maintain the quality of environmental and human societies.

Since tourism impacts and is impacted by a wide range of different activities and industries, all sectors and stakeholders (tourists, governments, host communities, tourism businesses) need to collaborate on sustainable tourism in order for it to be successful.

The World Tourism Organization (UNWTO) , which is the United Nations agency responsible for the promotion of sustainable tourism, and the Global Sustainable Tourism Council (GSTC) , the global standard for sustainable travel and tourism, have similar opinions on what makes tourism sustainable. By their account, sustainable tourism should make the best use of environmental resources while helping to conserve natural heritage and biodiversity, respect the socio-culture of local host communities, and contribute to intercultural understanding. Economically, it should also ensure viable long-term operations that will provide benefits to all stakeholders, whether that includes stable employment to locals, social services, or contributions to poverty alleviation.

The GSTC has developed a series of criteria to create a common language about sustainable travel and tourism. These criteria are used to distinguish sustainable destinations and organizations, but can also help create sustainable policies for businesses and government agencies. Arranged in four pillars, the global baseline standards include sustainable management, socioeconomic impact, cultural impacts, and environmental impacts.

Travel Tip:

The GSTC is an excellent resource for travelers who want to find sustainably managed destinations and accommodations and learn how to become a more sustainable traveler in general.

Environment 

Protecting natural environments is the bedrock of sustainable tourism. Data released by the World Tourism Organization estimates that tourism-based CO2 emissions are forecast to increase 25% by 2030. In 2016, tourism transport-related emissions contributed to 5% of all man-made emissions, while transport-related emissions from long-haul international travel were expected to grow 45% by 2030.

The environmental ramifications of tourism don’t end with carbon emissions, either. Unsustainably managed tourism can create waste problems, lead to land loss or soil erosion, increase natural habitat loss, and put pressure on endangered species . More often than not, the resources in these places are already scarce, and sadly, the negative effects can contribute to the destruction of the very environment on which the industry depends.

Industries and destinations that want to be sustainable must do their part to conserve resources, reduce pollution, and conserve biodiversity and important ecosystems. In order to achieve this, proper resource management and management of waste and emissions is important. In Bali, for example, tourism consumes 65% of local water resources, while in Zanzibar, tourists use 15 times as much water per night as local residents.

Another factor to environmentally focused sustainable tourism comes in the form of purchasing: Does the tour operator, hotel, or restaurant favor locally sourced suppliers and products? How do they manage their food waste and dispose of goods? Something as simple as offering paper straws instead of plastic ones can make a huge dent in an organization’s harmful pollutant footprint.

Recently, there has been an uptick in companies that promote carbon offsetting . The idea behind carbon offsetting is to compensate for generated greenhouse gas emissions by canceling out emissions somewhere else. Much like the idea that reducing or reusing should be considered first before recycling , carbon offsetting shouldn’t be the primary goal. Sustainable tourism industries always work towards reducing emissions first and offset what they can’t.

Properly managed sustainable tourism also has the power to provide alternatives to need-based professions and behaviors like poaching . Often, and especially in underdeveloped countries, residents turn to environmentally harmful practices due to poverty and other social issues. At Periyar Tiger Reserve in India, for example, an unregulated increase in tourists made it more difficult to control poaching in the area. In response, an eco development program aimed at providing employment for locals turned 85 former poachers into reserve gamekeepers. Under supervision of the reserve’s management staff, the group of gamekeepers have developed a series of tourism packages and are now protecting land instead of exploiting it. They’ve found that jobs in responsible wildlife tourism are more rewarding and lucrative than illegal work.

Flying nonstop and spending more time in a single destination can help save CO2, since planes use more fuel the more times they take off.

Local Culture and Residents

One of the most important and overlooked aspects of sustainable tourism is contributing to protecting, preserving, and enhancing local sites and traditions. These include areas of historical, archaeological, or cultural significance, but also "intangible heritage," such as ceremonial dance or traditional art techniques.

In cases where a site is being used as a tourist attraction, it is important that the tourism doesn’t impede access to local residents. For example, some tourist organizations create local programs that offer residents the chance to visit tourism sites with cultural value in their own countries. A program called “Children in the Wilderness” run by Wilderness Safaris educates children in rural Africa about the importance of wildlife conservation and valuable leadership development tools. Vacations booked through travel site Responsible Travel contribute to the company’s “Trip for a Trip” program, which organizes day trips for disadvantaged youth who live near popular tourist destinations but have never had the opportunity to visit.

Sustainable tourism bodies work alongside communities to incorporate various local cultural expressions as part of a traveler’s experiences and ensure that they are appropriately represented. They collaborate with locals and seek their input on culturally appropriate interpretation of sites, and train guides to give visitors a valuable (and correct) impression of the site. The key is to inspire travelers to want to protect the area because they understand its significance.

Bhutan, a small landlocked country in South Asia, has enforced a system of all-inclusive tax for international visitors since 1997 ($200 per day in the off season and $250 per day in the high season). This way, the government is able to restrict the tourism market to local entrepreneurs exclusively and restrict tourism to specific regions, ensuring that the country’s most precious natural resources won’t be exploited.

Incorporating volunteer work into your vacation is an amazing way to learn more about the local culture and help contribute to your host community at the same time. You can also book a trip that is focused primarily on volunteer work through a locally run charity or non profit (just be sure that the job isn’t taking employment opportunities away from residents).

It's not difficult to make a business case for sustainable tourism, especially if one looks at a destination as a product. Think of protecting a destination, cultural landmark, or ecosystem as an investment. By keeping the environment healthy and the locals happy, sustainable tourism will maximize the efficiency of business resources. This is especially true in places where locals are more likely to voice their concerns if they feel like the industry is treating visitors better than residents.

Not only does reducing reliance on natural resources help save money in the long run, studies have shown that modern travelers are likely to participate in environmentally friendly tourism. In 2019, Booking.com found that 73% of travelers preferred an eco-sustainable hotel over a traditional one and 72% of travelers believed that people need to make sustainable travel choices for the sake of future generations.

Always be mindful of where your souvenirs are coming from and whether or not the money is going directly towards the local economy. For example, opt for handcrafted souvenirs made by local artisans.

Growth in the travel and tourism sectors alone has outpaced the overall global economy growth for nine years in a row. Prior to the pandemic, travel and tourism accounted for an $9.6 trillion contribution to the global GDP and 333 million jobs (or one in four new jobs around the world).

Sustainable travel dollars help support employees, who in turn pay taxes that contribute to their local economy. If those employees are not paid a fair wage or aren’t treated fairly, the traveler is unknowingly supporting damaging or unsustainable practices that do nothing to contribute to the future of the community. Similarly, if a hotel doesn’t take into account its ecological footprint, it may be building infrastructure on animal nesting grounds or contributing to excessive pollution. The same goes for attractions, since sustainably managed spots (like nature preserves) often put profits towards conservation and research.

Costa Rica was able to turn a severe deforestation crisis in the 1980s into a diversified tourism-based economy by designating 25.56% of land protected as either a national park, wildlife refuge, or reserve.

While traveling, think of how you would want your home country or home town to be treated by visitors.

Are You a Sustainable Traveler?

Sustainable travelers understand that their actions create an ecological and social footprint on the places they visit. Be mindful of the destinations , accommodations, and activities you choose, and choose destinations that are closer to home or extend your length of stay to save resources. Consider switching to more environmentally friendly modes of transportation such as bicycles, trains, or walking while on vacation. Look into supporting locally run tour operations or local family-owned businesses rather than large international chains. Don’t engage in activities that harm wildlife, such as elephant riding or tiger petting , and opt instead for a wildlife sanctuary (or better yet, attend a beach clean up or plan an hour or two of some volunteer work that interests you). Leave natural areas as you found them by taking out what you carry in, not littering, and respecting the local residents and their traditions.

Most of us travel to experience the world. New cultures, new traditions, new sights and smells and tastes are what makes traveling so rewarding. It is our responsibility as travelers to ensure that these destinations are protected not only for the sake of the communities who rely upon them, but for a future generation of travelers.

Sustainable tourism has many different layers, most of which oppose the more traditional forms of mass tourism that are more likely to lead to environmental damage, loss of culture, pollution, negative economic impacts, and overtourism.

Ecotourism highlights responsible travel to natural areas that focus on environmental conservation. A sustainable tourism body supports and contributes to biodiversity conservation by managing its own property responsibly and respecting or enhancing nearby natural protected areas (or areas of high biological value). Most of the time, this looks like a financial compensation to conservation management, but it can also include making sure that tours, attractions, and infrastructure don’t disturb natural ecosystems.

On the same page, wildlife interactions with free roaming wildlife should be non-invasive and managed responsibly to avoid negative impacts to the animals. As a traveler, prioritize visits to accredited rescue and rehabilitation centers that focus on treating, rehoming, or releasing animals back into the wild, such as the Jaguar Rescue Center in Costa Rica.

Soft Tourism

Soft tourism may highlight local experiences, local languages, or encourage longer time spent in individual areas. This is opposed to hard tourism featuring short duration of visits, travel without respecting culture, taking lots of selfies , and generally feeling a sense of superiority as a tourist.

Many World Heritage Sites, for example, pay special attention to protection, preservation, and sustainability by promoting soft tourism. Peru’s famed Machu Picchu was previously known as one of the world’s worst victims of overtourism , or a place of interest that has experienced negative effects (such as traffic or litter) from excessive numbers of tourists. The attraction has taken steps to control damages in recent years, requiring hikers to hire local guides on the Inca Trail, specifying dates and time on visitor tickets to negate overcrowding, and banning all single use plastics from the site.

Traveling during a destination’s shoulder season , the period between the peak and low seasons, typically combines good weather and low prices without the large crowds. This allows better opportunities to immerse yourself in a new place without contributing to overtourism, but also provides the local economy with income during a normally slow season.

Rural Tourism

Rural tourism applies to tourism that takes place in non-urbanized areas such as national parks, forests, nature reserves, and mountain areas. This can mean anything from camping and glamping to hiking and WOOFing. Rural tourism is a great way to practice sustainable tourism, since it usually requires less use of natural resources.

Community Tourism

Community-based tourism involves tourism where local residents invite travelers to visit their own communities. It sometimes includes overnight stays and often takes place in rural or underdeveloped countries. This type of tourism fosters connection and enables tourists to gain an in-depth knowledge of local habitats, wildlife, and traditional cultures — all while providing direct economic benefits to the host communities. Ecuador is a world leader in community tourism, offering unique accommodation options like the Sani Lodge run by the local Kichwa indigenous community, which offers responsible cultural experiences in the Ecuadorian Amazon rainforest.

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• What Is Community-Based Tourism? Definition and Popular Destinations
• 3 More Rules for Sustainable Tourism
• What Is Overtourism and Why Is It Such a Big Problem?
• How to Become a Geo-Traveler
• What Is Voluntourism? Does It Help or Harm Communities?
• The World Doesn't Want Your Inukshuk
• 8 Incredible Rainforest Destinations Around the World
• 'Scattered Hotels' Are Saving Historic Villages in Italy and Beyond
• 15 Travel Destinations Being Ruined by Tourism
• How to Make Travel More Sustainable
• What's Special About the Faroe Islands

Is it possible to be a ‘sustainable tourist’? 12 ways to make a positive impact on your travels

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After a period of plummeting tourism numbers during the pandemic, tourism is having a resurgence. This is good news for many workers and businesses, but it could be bad for the planet. Here is a selection of ways tourists can ensure that their holidays don’t harm the environment.

There are many positive aspects to tourism. Around two billion people travel each year for tourism purposes. Travel and tourism connect people and bring the world closer through shared experiences, cultural awareness and community building. It provides jobs, spurs regional development, and is a key driver for socio-economic progress.

However, there is often a downside; Many popular destinations are threatened by increasing pollution, environmental hazards, damage to heritage sites and overuse of resources. And that’s without factoring the pollution caused by travel to and from these destinations.

So, with that in mind here are some tips that will help you to enjoy your trip, and leave with the confidence that your favoured tourist destination will not be damaged by your presence, once you return home.

1. Ditch single-use plastics

Often used for less than 15 minutes, single-use plastic items can take more than 1,000 years to degrade. Many of us are switching to sustainable options in our daily lives, and we can take the same attitude when we’re on the road. By choosing reusable bottles and bags wherever you go, you can help ensure there is less plastic waste in the ocean and other habitats.

2. Be ‘water wise’

On the whole, tourists use far more water than local residents. With a growing number of places experiencing water scarcity, the choices you make can help ensure people have adequate access to water in the future. By foregoing a daily change of sheets and towels during hotel stays, we can save millions of litres of water each year.

3. Buy local

When you buy local, you help boost the local economy, benefit local communities, and help to reduce the destination’s carbon footprint from transporting the goods. This is also true at mealtimes, so enjoy fresh, locally grown produce every chance you get.

4. Use an ethical operator

Tour operations involve people, logistics, vendors, transportation and much more. Each link in the chain can impact the environment - positively or negatively. If you prefer to leave the planning to someone else, be sure to pick an operator that prioritizes the environment, uses resources efficiently and respects local culture.

5. ‘Please don’t feed the animals’

Sharing food with wildlife or getting close enough to do so increases the chances of spreading diseases like cold, flu and pneumonia from humans to animals. Also, when animals get used to receiving food from humans, their natural behaviours are altered, and they become dependent on people for survival. In some cases, it can also lead to human-animal conflict.

6. And don’t eat them either!

By creating the demand, consuming endangered or exotic animals leads to an increase in poaching, trafficking and exploitation of animals. Besides the harm done to the individual animal on your plate, irresponsible dining can contribute to the extinction of species already threatened by climate change and habitat loss. Keep this in mind when shopping for souvenirs as well, and steer clear of products made from endangered wildlife.

7. Share a ride

Transportation is a major contributor to the carbon footprint from tourism. Instead of private taxis, explore using public transportation like trains, buses and shared cabs. You can also ride a bicycle, which offers a convenient and cheaper way to explore and learn about a place.

8. Consider a homestay

Staying with a local resident or family is a nature-friendly option that allows you to get up close and personal with local culture and customs. Staying at local homestays can uplift communities by providing income while giving you a peek into different ways of life.

9. Do your homework

Before your travel, educate yourself about your destination. Doing so will allow you to better immerse yourself in local traditions and practices and appreciate things that might have gone unnoticed otherwise. With the right information, you can explore a destination in a more sensitive manner and surprise yourself with new adventures and discoveries.

10. Visit national parks and sanctuaries

Exploring nature and wildlife through national parks is an intimate way to learn about the animals and their ecosystems first hand. In some cases, your entrance fee supports conservation efforts that protect species and landscapes and preserve these natural spaces for future visitors to enjoy.

11. Don’t leave a trace

You can make a mark by not leaving a mark on your vacation destination. Put garbage in its place to avoid litter, and don’t remove or alter anything without permission. Let’s make sure we leave only soft footprints, and not the environmental kind.

12. Tell your friends

Now that you’re ready to travel in eco-friendly style, it’s time spread the word! Inform fellow travellers, friends and family about how sustainable tourism benefits local people by enhancing their livelihoods and well-being, and helps all of us by safeguarding our beautiful environment.

UN Tourism | Bringing the world closer

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Tourism’s Importance for Growth Highlighted in World Economic Outlook Report

• All Regions
• 10 Nov 2023

Tourism has again been identified as a key driver of economic recovery and growth in a new report by the International Monetary Fund (IMF). With UNWTO data pointing to a return to 95% of pre-pandemic tourist numbers by the end of the year in the best case scenario, the IMF report outlines the positive impact the sector’s rapid recovery will have on certain economies worldwide.

According to the World Economic Outlook (WEO) Report , the global economy will grow an estimated 3.0% in 2023 and 2.9% in 2024. While this is higher than previous forecasts, it is nevertheless below the 3.5% rate of growth recorded in 2022, pointing to the continued impacts of the pandemic and Russia's invasion of Ukraine, and from the cost-of-living crisis.

Tourism key sector for growth

The WEO report analyses economic growth in every global region, connecting performance with key sectors, including tourism. Notably, those economies with "large travel and tourism sectors" show strong economic resilience and robust levels of economic activity. More specifically, countries where tourism represents a high percentage of GDP   have recorded faster recovery from the impacts of the pandemic in comparison to economies where tourism is not a significant sector.

As the report Foreword notes: "Strong demand for services has supported service-oriented economies—including important tourism destinations such as France and Spain".

Looking Ahead

The latest outlook from the IMF comes on the back of UNWTO's most recent analysis of the prospects for tourism, at the global and regional levels. Pending the release of the November 2023 World Tourism Barometer , international tourism is on track to reach 80% to 95% of pre-pandemic levels in 2023. Prospects for September-December 2023 point to continued recovery, driven by the still pent-up demand and increased air connectivity particularly in Asia and the Pacific where recovery is still subdued.

Related links

• Download the News Release on PDF
• UNWTO World Tourism Barometer
• IMF World Economic Outlook

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Related content, international tourism reached 97% of pre-pandemic level..., international tourism to reach pre-pandemic levels in 2024, international tourism to end 2023 close to 90% of pre-p..., international tourism swiftly overcoming pandemic downturn.

14 important environmental impacts of tourism + explanations + examples

The environmental impacts of tourism have gained increasing attention in recent years.

With the rise in sustainable tourism and an increased number of initiatives for being environmentally friendly, tourists and stakeholders alike are now recognising the importance of environmental management in the tourism industry.

In this post, I will explain why the environmental impacts of tourism are an important consideration and what the commonly noted positive and negative environmental impacts of tourism are.

Why the environment is so important to tourism

Positive environmental impacts of tourism, water resources, land degradation , local resources , air pollution and noise , solid waste and littering , aesthetic pollution, construction activities and infrastructure development, deforestation and intensified or unsustainable use of land , marina development, coral reefs, anchoring and other marine activities , alteration of ecosystems by tourist activities , environmental impacts of tourism: conclusion, environmental impacts of tourism reading list.

The quality of the environment, both natural and man-made, is essential to tourism. However, tourism’s relationship with the environment is complex and many activities can have adverse environmental effects if careful tourism planning and management is not undertaken.

It is ironic really, that tourism often destroys the very things that it relies on!

Many of the negative environmental impacts that result from tourism are linked with the construction of general infrastructure such as roads and airports, and of tourism facilities, including resorts, hotels, restaurants, shops, golf courses and marinas. The negative impacts of tourism development can gradually destroy the environmental resources on which it depends.

It’s not ALL negative, however!

Tourism has the potential to create beneficial effects on the environment by contributing to environmental protection and conservation. It is a way to raise awareness of environmental values and it can serve as a tool to finance protection of natural areas and increase their economic importance.

In this article I have outlined exactly how we can both protect and destroy the environment through tourism. I have also created a new YouTube video on the environmental impacts of tourism, you can see this below. (by the way- you can help me to be able to keep content like this free for everyone to access by subscribing to my YouTube channel! And don’t forget to leave me a comment to say hi too!).

Although there are not as many (far from it!) positive environmental impacts of tourism as there are negative, it is important to note that tourism CAN help preserve the environment!

The most commonly noted positive environmental impact of tourism is raised awareness. Many destinations promote ecotourism and sustainable tourism and this can help to educate people about the environmental impacts of tourism. Destinations such as Costa Rica and The Gambia have fantastic ecotourism initiatives that promote environmentally-friendly activities and resources. There are also many national parks, game reserves and conservation areas around the world that help to promote positive environmental impacts of tourism.

Positive environmental impacts can also be induced through the NEED for the environment. Tourism can often not succeed without the environment due the fact that it relies on it (after all we can’t go on a beach holiday without a beach or go skiing without a mountain, can we?).

In many destinations they have organised operations for tasks such as cleaning the beach in order to keep the destination aesthetically pleasant and thus keep the tourists happy. Some destinations have taken this further and put restrictions in place for the number of tourists that can visit at one time.

Not too long ago the island of Borocay in the Philippines was closed to tourists to allow time for it to recover from the negative environmental impacts that had resulted from large-scale tourism in recent years. Whilst inconvenient for tourists who had planned to travel here, this is a positive example of tourism environmental management and we are beginning to see more examples such as this around the world.

Negative environmental impacts of tourism

Negative environmental impacts of tourism occur when the level of visitor use is greater than the environment’s ability to cope with this use.

Uncontrolled conventional tourism poses potential threats to many natural areas around the world. It can put enormous pressure on an area and lead to impacts such as: soil erosion , increased pollution, discharges into the sea, natural habitat loss, increased pressure on endangered species and heightened vulnerability to forest fires. It often puts a strain on water resources, and it can force local populations to compete for the use of critical resources.

I will explain each of these negative environmental impacts of tourism below.

Depletion of natural resources

Tourism development can put pressure on natural resources when it increases consumption in areas where resources are already scarce. Some of the most common noted examples include using up water resources, land degradation and the depletion of other local resources.

The tourism industry generally overuses water resources for hotels, swimming pools, golf courses and personal use of water by tourists. This can result in water shortages and degradation of water supplies, as well as generating a greater volume of waste water.

In drier regions, like the Mediterranean, the issue of water scarcity is of particular concern. Because of the hot climate and the tendency for tourists to consume more water when on holiday than they do at home, the amount used can run up to 440 litres a day. This is almost double what the inhabitants of an average Spanish city use. 

Golf course maintenance can also deplete fresh water resources.

In recent years golf tourism has increased in popularity and the number of golf courses has grown rapidly.

Golf courses require an enormous amount of water every day and this can result in water scarcity. Furthermore, golf resorts are more and more often situated in or near protected areas or areas where resources are limited, exacerbating their impacts.

An average golf course in a tropical country such as Thailand needs 1500kg of chemical fertilizers, pesticides and herbicides per year and uses as much water as 60,000 rural villagers.

Important land resources include fertile soil, forests , wetlands and wildlife. Unfortunately, tourism often contributes to the degradation of said resources. Increased construction of tourism facilities has increased the pressure on these resources and on scenic landscapes.

Animals are often displaced when their homes are destroyed or when they are disturbed by noise. This may result in increased animals deaths, for example road-kill deaths. It may also contribute to changes in behaviour.

Animals may become a nuisance, by entering areas that they wouldn’t (and shouldn’t) usually go into, such as people’s homes. It may also contribute towards aggressive behaviour when animals try to protect their young or savage for food that has become scarce as a result of tourism development.

Picturesque landscapes are often destroyed by tourism. Whilst many destinations nowadays have limits and restrictions on what development can occur and in what style, many do not impose any such rules. High rise hotels and buildings which are not in character with the surrounding architecture or landscape contribute to a lack of atheistic appeal.

Forests often suffer negative impacts of tourism in the form of deforestation caused by fuel wood collection and land clearing. For example, one trekking tourist in Nepal can use four to five kilograms of wood a day!

There are also many cases of erosion, whereby tourists may trek the same path or ski the same slope so frequently that it erodes the natural landscape. Sites such as Machu Pichu have been forced to introduce restrictions on tourist numbers to limit the damage caused.

Tourism can create great pressure on local resources like energy, food, and other raw materials that may already be in short supply. Greater extraction and transport of these resources exacerbates the physical impacts associated with their exploitation.

Because of the seasonal character of the industry, many destinations have ten times more inhabitants in the high season as in the low season.

A high demand is placed upon these resources to meet the high expectations tourists often have (proper heating, hot water, etc.). This can put significant pressure on the local resources and infrastructure, often resulting in the local people going without in order to feed the tourism industry.

Tourism can cause the same forms of pollution as any other industry: Air emissions; noise pollution; solid waste and littering; sewage; oil and chemicals. The tourism industry also contributes to forms of architectural/visual pollution.

Transport by air, road, and rail is continuously increasing in response to the rising number of tourists and their greater mobility. In fact, tourism accounts for more than 60% of all air travel.

One study estimated that a single transatlantic return flight emits almost half the CO2 emissions produced by all other sources (lighting, heating, car use, etc.) consumed by an average person yearly- that’s a pretty shocking statistic!

I remember asking my class to calculate their carbon footprint one lesson only to be very embarrassed that my emissions were A LOT higher than theirs due to the amount of flights I took each year compared to them. Point proven I guess….

Anyway, air pollution from tourist transportation has impacts on a global level, especially from CO2 emissions related to transportation energy use. This can contribute to severe local air pollution . It also contributes towards climate change.

Fortunately, technological advancements in aviation are seeing more environmentally friendly aircraft and fuels being used worldwide, although the problem is far from being cured. If you really want to help save the environment, the answer is to seek alternative methods of transportation and avoid flying.

You can also look at ways to offset your carbon footprint .

Noise pollution can also be a concern.

Noise pollution from aircraft, cars, buses, (+ snowmobiles and jet skis etc etc) can cause annoyance, stress, and even hearing loss for humans. It also causes distress to wildlife and can cause animals to alter their natural activity patterns. Having taught at a university near London Heathrow for several years, this was always a topic of interest to my students and made a popular choice of dissertation topic .

In areas with high concentrations of tourist activities and appealing natural attractions, waste disposal is a serious problem, contributing significantly to the environmental impacts of tourism.

Improper waste disposal can be a major despoiler of the natural environment. Rivers, scenic areas, and roadsides are areas that are commonly found littered with waste, ranging from plastic bottles to sewage.

Cruise tourism in the Caribbean, for example, is a major contributor to this negative environmental impact of tourism. Cruise ships are estimated to produce more than 70,000 tons of waste each year. 

The Wider Caribbean Region, stretching from Florida to French Guiana, receives 63,000 port calls from ships each year, and they generate 82,000 tons of rubbish. About 77% of all ship waste comes from cruise vessels. On average, passengers on a cruise ship each account for 3.5 kilograms of rubbish daily – compared with the 0.8 kilograms each generated by the less well-endowed folk on shore.

Whilst it is generally an unwritten rule that you do not throw rubbish into the sea, this is difficult to enforce in the open ocean . In the past cruise ships would simply dump their waste while out at sea. Nowadays, fortunately, this is less commonly the case, however I am sure that there are still exceptions.

Solid waste and littering can degrade the physical appearance of the water and shoreline and cause the death of marine animals. Just take a look at the image below. This is a picture taken of the insides of a dead bird. Bird often mistake floating plastic for fish and eat it. They can not digest plastic so once their stomachs become full they starve to death. This is all but one sad example of the environmental impacts of tourism.

Mountain areas also commonly suffer at the hands of the tourism industry. In mountain regions, trekking tourists generate a great deal of waste. Tourists on expedition frequently leave behind their rubbish, oxygen cylinders and even camping equipment. I have heard many stories of this and I also witnessed it first hand when I climbed Mount Kilimanjaro .

The construction of hotels, recreation and other facilities often leads to increased sewage pollution. 

Unfortunately, many destinations, particularly in the developing world, do not have strict law enrichments on sewage disposal. As a result, wastewater has polluted seas and lakes surrounding tourist attractions around the world. This damages the flora and fauna in the area and can cause serious damage to coral reefs.

Sewage pollution threatens the health of humans and animals.

I’ll never forget the time that I went on a school trip to climb Snowdonia in Wales. The water running down the streams was so clear and perfect that some of my friends had suggested we drink some. What’s purer than mountain fresh water right from the mountain, right?

A few minutes later we saw a huge pile of (human??) feaces in the water upstream!!

Often tourism fails to integrate its structures with the natural features and indigenous architecture of the destination. Large, dominating resorts of disparate design can look out of place in any natural environment and may clash with the indigenous structural design. 

A lack of land-use planning and building regulations in many destinations has facilitated sprawling developments along coastlines, valleys and scenic routes. The sprawl includes tourism facilities themselves and supporting infrastructure such as roads, employee housing, parking, service areas, and waste disposal. This can make a tourist destination less appealing and can contribute to a loss of appeal.

Physical impacts of tourism development

Whilst the tourism industry itself has a number of negative environmental impacts. There are also a number of physical impacts that arise from the development of the tourism industry. This includes the construction of buildings, marinas, roads etc.

The development of tourism facilities can involve sand mining, beach and sand dune erosion and loss of wildlife habitats.

The tourist often will not see these side effects of tourism development, but they can have devastating consequences for the surrounding environment. Animals may displaced from their habitats and the noise from construction may upset them.

I remember reading a while ago (although I can’t seem to find where now) that in order to develop the resort of Kotu in The Gambia, a huge section of the coastline was demolished in order to be able to use the sand for building purposes. This would inevitably have had severe consequences for the wildlife living in the area.

Construction of ski resort accommodation and facilities frequently requires clearing forested land.

Land may also be cleared to obtain materials used to build tourism sites, such as wood.

I’ll never forget the site when I flew over the Amazon Rainforest only to see huge areas of forest cleared. That was a sad reality to see.

Likewise, coastal wetlands are often drained due to lack of more suitable sites. Areas that would be home to a wide array of flora and fauna are turned into hotels, car parks and swimming pools.

The building of marinas and ports can also contribute to the negative environmental impacts of tourism.

Development of marinas and breakwaters can cause changes in currents and coastlines.

These changes can have vast impacts ranging from changes in temperatures to erosion spots to the wider ecosystem.

Coral reefs are especially fragile marine ecosystems. They suffer worldwide from reef-based tourism developments and from tourist activity.

Evidence suggests a variety of impacts to coral result from shoreline development. Increased sediments in the water can affect growth. Trampling by tourists can damage or even kill coral. Ship groundings can scrape the bottom of the sea bed and kill the coral. Pollution from sewage can have adverse effects.

All of these factors contribute to a decline and reduction in the size of coral reefs worldwide. This then has a wider impact on the global marine life and ecosystem, as many animals rely on the coral for as their habitat and food source.

Physical impacts from tourist activities

The last point worth mentioning when discussing the environmental impacts of tourism is the way in which physical impacts can occur as a result of tourist activities.

This includes tramping, anchoring, cruising and diving. The more this occurs, the more damage that is caused. Natural, this is worse in areas with mass tourism and overtourism .

Tourists using the same trail over and over again trample the vegetation and soil, eventually causing damage that can lead to loss of biodiversity and other impacts. 

Such damage can be even more extensive when visitors frequently stray off established trails. This is evidenced in Machu Pichu as well as other well known destinations and attractions, as I discussed earlier in this post.

 In marine areas many tourist activities occur in or around fragile ecosystems. 

Anchoring, scuba diving, yachting and cruising are some of the activities that can cause direct degradation of marine ecosystems such as coral reefs. As I said previously, this can have a significant knock on effect on the surrounding ecosystem.

Habitats can be degraded by tourism leisure activities.

For example, wildlife viewing can bring about stress for the animals and alter their natural behaviour when tourists come too close. 

As I have articulated throughout this post, there are a range of environmental impacts that result from tourism. Whilst some are good, the majority unfortunately are bad. The answer to many of these problems boils down to careful tourism planning and management and the adoption of sustainable tourism principles.

Did you find this article helpful? Take a look at my posts on the social impacts of tourism and the economic impacts of tourism too! Oh, and follow me on social media !

If you are studying the environmental impacts of tourism or if you are interested in learning more about the environmental impacts of tourism, I have compiled a short reading list for you below.

• The 3 types of travel and tourism organisations
• 150 types of tourism! The ultimate tourism glossary
• 50 fascinating facts about the travel and tourism industry

How Tourism Benefits Nature and Wildlife

The Great Barrier Reef. Yellowstone. The Amazon Rainforest. One of the top reasons that tourists are drawn to destinations such as these is because of their rich biodiversity and unique landscapes.

According to Brand USA,  2 of the top 5 motivators  for selecting vacation spots are ecotourism and nature. Wanderlusters are seeking experiences that reflect the  true  essence of the places they are visiting. In other words, they want to visit places with unspoiled environments and thriving native wildlife.

We often hear about all of the ways that humans are destroying wild places and jeopardizing the health of the planet – and rightfully so. Over  75%  of land environments have been severely altered by humans and species are facing extinction at up to  1000x  the natural rate. While there’s no denying that irresponsible tourism contributes to this devastation, we shouldn’t overlook the important role that sustainable and well-managed tourism plays in advancing conservation and protecting our world’s treasured ecosystems. These benefits have only been further evidenced by the current COVID-19 crisis and the resulting halt in tourism.

In this blog post we’ve highlighted just a handful of the different ways that tourism benefits nature and wildlife. Read on to learn more!

Increasing Community Support for Conservation

Over the last decade, nature-based tourism has become increasingly popular.  In total, wildlife tourism now supports nearly  22 million jobs  around the world and contributes more than $120 billion to global GDP.

This growing interest in wildlife tourism, and the economic benefits that come along with it, can change community attitudes towards conservation. Without tourism, local communities may merely view wild animals as a danger to their farms and families, and only value natural resources for consumption. But when animals and natural areas bring tourism dollars and jobs to their community, it can help residents see the importance of keeping their natural assets intact and healthy.

In Cambodia, for instance, ecotourism is motivating communities to conserve critically endangered bird species, such as the giant ibis and white-shouldered ibis. Thousands of tourists come from across the world to see these rare and iconic species. The birding operator Sam Veasna Conservation Tours incentivizes community-based conservation in the region by training and employing locals as guides and ecotourism providers, and requiring visitors to donate to village development projects. In return for this income and employment, community members agree to not hunt or cut down trees. To date, Sam Veasna’s visitors have contributed over  $500,000  to local communities, making a strong case for the importance of protecting their unique birdlife.

Creating Sustainable Livelihoods

Beyond changing mindsets, tourism can prevent ecosystem degradation by creating more sustainable livelihoods for local communities. Jobs as guides, cooks, or housekeepers offer alternative income sources to environmentally-destructive activities such as logging, slash-and-burn agriculture, quarrying, or illegal hunting.

In Rewa, Guyana, poor job security led villagers to illegally harvest and trade wild animals. As a result, wildlife species such as arapaimas, giant river turtles, and giant otters were beginning to disappear. In 2005, the village opened a community-run eco lodge to improve livelihoods while protecting its ecological diversity.  By employing community members as sport fishing guides and boat captains, the lodge allows villagers to maintain rainforest-based livelihoods without causing damage to the ecosystem. Thanks to tourism, arapaimas, turtles, and otters are now common in the Rewa River. Not to mention, visitors contribute far more money to the local economy than wildlife exploitation did. In fact, research shows that globally wildlife tourism is  5x  more lucrative than illegal wildlife trade!

Raising Environmental Awareness of Tourists

Tourism not only bears the capacity to shift local mindsets and behavior, it can also raise environmental awareness among tourists. From camping to beach lounging, tourism provides countless opportunities for individuals to learn about the natural world and experience it firsthand.

When people connect with nature during their travels, it can lead them to appreciate it more and become invested in protecting it. Tours, parks, and other travel experiences often facilitate this type of environmental learning through interpretive techniques such as educational brochures, exhibits, or guided excursions. Whale watching, for instance,  has been shown  to raise visitors’ knowledge of aquatic mammals and increase their support for whale conservation. And on the Great Barrier Reef, guided boat tours and marine biology talks  have been found  to influence visitor behavior and minimize the damage that they cause to the reef.

In Chilean Patagonia, interpretive panels have been installed along one of the world’s most iconic trekking circuits in Torres del Paine National Park. The panels, which were designed by the  Torres del Paine Legacy Fund , educate visitors about the wetland ecosystem they’re traversing, and provide information about the plants and animals found there.

A hiker reads about the types of wildlife that reside in Torres del Paine National Park. Photo: Torres del Paine Legacy Fund.

Prompting Conservation Policies & Protected Areas

Tourism can also provide a compelling incentive for governments and organizations to institute environmental policies and conservation measures. This includes the creation of national parks, nature reserves, and other protected areas to preserve their biodiversity and correspondingly boost their tourism appeal.

Due to the popularity of coastal tourism in particular, reef-based activities such as scuba diving, snorkeling, boat trips and whale watching are a particularly important source of economic revenues. In fact, it is estimated that coral reefs generate  $36 billion  in global tourism value per year. Many countries rely on the income that comes from marine-based tourism and see the importance of protecting their coastlines, coral reefs, and beaches.

In the Galapagos, for instance, marine-based tourism is worth over  $178 million  per year, and supports over a third of all jobs.  The islands are a hotspot for large and rare marine life, including the  highest abundance  of sharks on the planet. Thanks to spending by divers and other marine tourists, a single shark in the Galapagos is worth about $5.4 million over its lifetime, while a dead shark only brings in $200 to fishermen. Realizing the economic importance of its life below water, the government introduced no-fishing zones in 2016 to prevent the extraction of sharks and safeguard the island’s marine tourism value.

Mountain gorillas are another species that has benefited from tourism-motivated conservation policies. These endangered apes can only be found in Uganda, Rwanda, and the Democratic Republic of the Congo. In Uganda, gorilla trekking permits start at  $600  and the economic value of gorilla tourism is estimated to be as much as  $34.3 million . This has led to policies and strategies that support conservation, such as veterinary interventions, intensive law enforcement, community conservation projects, regulated ecotourism, and transboundary collaboration among government institutions and NGOs. Thanks to these efforts, the number of gorillas within the Virunga Mountain region rose from  240 in the 1980s to 604 in 2016 . Now they are the  only wild ape population whose numbers are increasing !

Financing Conservation

But simply establishing protected areas isn’t enough on its own. Ensuring the conservation of the sensitive environments and vulnerable species that these areas aim to protect requires effective management and conservation measures.

However, this is easier said than done. Around the world, many protected areas are under-funded. In fact, the global funding gap for effectively managing these sites is estimated to be up to  $440 billion  dollars per year. Tourism plays an essential role in bridging this gap by providing an additional source of funding. Proceeds from visitor entrance fees, operating permits, accommodations, and guiding services can help pay the salaries of park rangers and guards, and fund necessary management activities such as ecosystem monitoring, anti-poaching patrols, invasive species eradication, and environmental educational programs.

In Africa, tourism is an important source of funding for land and wildlife conservation. SANParks, the public entity responsible for managing South Africa’s national parks, raises more than  80%  of its funding from tourism.  Chumbe Island Coral Park,  a marine protected area off the coast of Zanzibar, takes this model a step further and is funded  entirely  by ecotourism income. Thanks to effective management, Chumbe Island is home to one of the most pristine coral reefs in the region.

In addition to financing protected areas, tourists and tourism businesses may also contribute directly to local conservation initiatives. In St. Kitts, local tourism businesses donated  $18,500  to fund the planting of fruit trees to protect coastal areas. At Vail Resorts, guests are invited to donate $1 when they purchase a season pass, lift ticket, hotel stay, or shuttle ride. In 2019, Vail’s program raised over  $975,000  for on-the-ground conservation efforts that help restore habitat, improve forest access, and preserve land.

Carbon offsetting is another way that individuals and businesses can contribute to environmental conservation projects, while also mitigating their own emissions. Luxury tour operator TCS World Travel, for instance, partners with Sustainable Travel International to  offset  the carbon emissions generated by their jet trips. Through this partnership, TCS supports the  Madre de Dios project  which protects critical rainforest habitat and endangered species in the Peruvian Amazon.

Aiding Ecosystem Monitoring

While park rangers and guards play a critical role in patrolling sensitive environments, tracking ecosystem health, and warding off threats, it is often impossible for them to monitor such vast areas by themselves. The mere presence of tourists in natural areas can protect wildlife by providing an extra set of eyes on the ground.

In Africa, safari vehicles and guests deter poachers from wildlife conservancies, helping to safeguard highly targeted species such rhinos. The COVID-19 pandemic has further highlighted the critical role that tourism plays in deterring poachers and creating safe havens for wildlife. As visitation has come to a halt, rhino poaching has  reportedly increased  in tourism hotspots.

The Great Barrier Reef Marine Park Authority’s “Eye on the Reef” program is an even more intentional effort to engage tourists and operators in ecosystem monitoring. The program engages divers and marine tourism providers in watching over the Great Barrier Reef by reporting the coral, fish, pollution, and invasive species they see via a citizen science app. Sustainable Travel International is currently developing NEMO, a similar reef monitoring program for use on the  Mesoamerican Reef.

There are countless other citizen science programs that aim to fill different research gaps, and that visitors can participate in during their trip. Whale watchers, for example, can contribute to whale identification and tracking by submitting their photographs of humpback whales via the HappyWhale website. To date, more than  260,000  photos have been submitted to HappyWhale, and more than 38,000 individual whales identified.

Tourism businesses may also aid researchers in collecting environmental data. In Nevis, the Four Seasons Resort helps researchers study the migration patterns of critically endangered hawksbill sea turtles that nest on the island’s beaches. Resort guests help look for nesting sea turtles which are then fitted with a satellite transmitter and released into the sea. To date,  21  turtles have been released through this program.

Supporting Habitat & Ecosystem Restoration

Along with putting on their scientist cap, visitors and tourism businesses can support conservation by participating in ecosystem restoration.  

In Bonaire, local dive operators are lending a hand in restoring the island’s coral reefs by training tourists and divers on basic reef restoration techniques. Once they are trained, visitors can help maintain coral nurseries and outplant coral fragments onto degraded reef sites. To date, more than over  22,000  corals have been outplanted onto Bonaire’s reefs.

Visitors and tourism businesses can also participate in the removal and eradication of non-native species which devastate local habitats. In Mexico, divers and guides lend a hand in  hunting invasive lionfish  which are a serious threat to the Mesoamerican Reef. After they are captured, the fish are grilled up and served to tourists as a special local dish.

Visitors and tour guides can also help restore ecosystem health by cleaning up the environments they visit. For example, more than  86,000  scuba divers have removed litter from the oceans as part of Project Aware’s “Dive Against Debris” program.

Advancing Green Technologies & Fueling Innovation

Because of its economic importance and influence, tourism can trigger environmental innovation through the advancement of green infrastructure, processes, and technologies. For instance, tourism can lead the way in the development of renewable energy infrastructure, like wind and solar farms, on remote islands or rural areas that would not usually be exposed to clean energy.

In Aruba, tourism is the primary economic activity, representing  73%  of GDP. Realizing that the future of its tourism industry depends on environmental sustainability, Aruba’s public and private sector have invested in innovative solutions. Aruba’s Bucuti & Tara Beach Resort, for instance, is considered an eco-pioneer in the  Caribbean  due to the novel sustainability initiatives that it not only implements, but also develops. Among its achievements, the property heats its water via solar panels, installed exercise equipment that produces electricity, utilizes water saving devices in its bathrooms, and reuses greywater to irrigate its gardens. The resort aids the sustainability transition on the island by offering tours of their grounds and sharing their practices with others.

In Oregon, tourism supported the expansion of electric vehicle infrastructure along the state’s rural roads and scenic highways. The state’s tourism commission,  Travel Oregon , helped facilitate the installation of electric vehicle charging stations near tourism businesses and developed Electric Byway itineraries. Now, Oregon is home to one of the largest networks of electric vehicle fast charging stations in the country!

Still Progress To Be Made

But of course, all of the benefits above will only occur when tourism happens in a well-managed and sustainable way. As we’ve gained a better understanding of how humans impact the natural world, there have definitely been great strides towards making tourism more eco-friendly. However, our work is far from done. There’s still a lot of room for improvement by everyone involved in tourism – businesses, governments, communities, and tourists – to maximize tourism’s benefits for the planet.

To learn more about how we are helping to amplify the environmental benefits of tourism and ensure that tourism safeguards local ecosystems through our work, click  here .

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Perspectives

How Tourism Can Be Good for Coral Reefs

Data highlights opportunities for the tourism industry to support better conservation outcomes

April 25, 2017

View The Study

Coral reefs could be considered the poster child of nature-based tourism. People come specifically to visit the reefs themselves, to swim over shimmering gardens of coral amongst hordes of fish. But even if you aren’t snorkeling or diving on a reef, your tropical beach vacation was likely made possible by a coral reef.

The world’s coral reefs perform many essential roles. They are home to the fish that provide the food - and often livelihoods - for nearly 100 million people. They also act as barriers against the worst impacts of storms, protecting the beaches and the millions of people who live around and rely upon them. By modelling the economic contributions of coral reefs to global and local economies, this work can be used to persuade governments of the importance of investing in their protection.

Quote : Source: Mapping Ocean Wealth

The global economic value of coral reefs for tourism is $36 billion/year

Source: Mapping Ocean Wealth

In a  study published in the Journal of Marine Policy , The Nature Conservancy’s Mapping Ocean Wealth (MOW) initiative and partners, used an innovative combination of data-driven academic research and crowd-sourced and social media-related data to reveal that 70 million trips are supported by the world’s coral reefs each year, making these reefs a powerful engine for tourism.

In total, coral reefs represent an astonishing $36 billion a year in economic value to the world. Of that $36 billion, $19 billion represents actual “on-reef” tourism like diving, snorkeling, glass-bottom boating and wildlife watching on reefs themselves. The other $16 billion comes from “reef-adjacent” tourism, which encompasses everything from enjoying beautiful views and beaches, to local seafood, paddleboarding and other activities that are afforded by the sheltering effect of adjacent reefs.

There are more than 70 countries across the world that generate more than 1 million dollars per square mile.

In fact, there are more than 70 countries and territories across the world that have million dollar reefs—reefs that generate more than one million dollars per square kilometer. These reefs support businesses and people in the Florida Keys, Bahamas, Mexico, Indonesia, Australia, and Mauritius, to name a few. Demonstrating this value creates a powerful incentive for local businesses and governments to preserve these essential ecosystems.

The Conservancy’s  Atlas of Ocean Wealth , and the accompanying  interactive mapping tool , serves as a valuable resource for managers and decision makers to drill down to determine not just the location of coral reefs or other important natural assets, but how much they’re worth, in terms of their economic value as well as fish production, carbon storage and coastal protection values. By revealing where benefits are produced and at what level, the MOW maps and tools can help businesses fully understand and make new investments in protecting the natural systems that underpin their businesses.

The Methodology

Along with traditional data-driven academic research, and research from the emerging fields of crowd-sourced and social media-related data, a combination of tourism datasets that included hotel rooms, general photographs, underwater photographs, dive centers and dive site were used to render and improve crude national statistics, and also to cross-validate with independent datasets – for example, using hotel locations alongside number of photos taken in a location to independently show tourism spread at national levels, and using dive-sites and locations of underwater photographs to distinguish between tourism activities that take place directly on the reef (e.g., snorkeling, diving) versus tourism activities that indirectly benefit from the presence of coral reefs (e.g., enjoying pristine beaches, calm waters, and fresh seafood).

The data is available in the  mapping application , which allows users to view and compare economic and visitation values of coral reef tourism around the world. Users can also focus on specific geographies, such as Florida, the Bahamas, the Eastern Caribbean, and Micronesia, to view a more fine-scale distribution of values in these regions.

Armed with concrete information about the value of these important natural assets, the tourism industry can start to make more informed decisions about the management and conservation of the reefs they depend on—and thus become powerful allies in the conservation movement.

The concept of valuing nature isn’t a new one, but the detailed, targeted knowledge of the MOW initiative presents an opportunity for the travel and tourism industry to lead both in the private sector, institutionalizing the value of nature into business practices and corporate sustainability investments, and in the sustainability movement more broadly by capturing the business opportunities that exist when we realize that we need nature.

Quote : Dr. Robert Brumbaugh

It’s clear that the tourism industry depends on coral reefs. But now, more than ever, coral reefs are depending on the tourism industry."

Dr. Robert Brumbaugh

For those interested in learning more, or if you have questions or feedback, contact us at  [email protected] .

Atlas of Ocean Wealth

This Atlas represents the largest collection to date of the economic, social and cultural values of coastal and marine habitats globally. View Atlas

Mapping Ocean Wealth

Understanding in quantitative terms all that the ocean does for us today, so that we make smarter investments and decisions for the ocean of tomorrow. Visit Site

Recreation and Tourism Data Portal

Dig in to visualize and simplify global, regional and local ecosystem benefits for use in natural resource planning and policy decisions. Explore the Data

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I’m Sabrina, 22 years old, from Northern Germany. I am a student of International Leisure Science in Bremen in the third year and currently I am doing an internship at the International Young Naturefriends office in Prague. My great passions are nature and travelling. Having grown up in the countryside and with a high consciousness for environmental issues, I have soon realized that normal mass tourism is not what I want. My study course has shown me even more the impacts of so-called “hard tourism”. But it has also taught me how to turn tourism into sustainable tourism and how to support nature conservation by travelling.

Therefore, I have decided to publish several articles about the subject of sustainable tourism during the next five months of my internship. This first one is an introduction to the topic and I hope you will enjoy it.

Tourism is one of the biggest industries of our time and is generating around 9.5% of the world’s total Gross Domestic Product. About 11% of all jobs are directly or indirectly related to tourism. The Year 2014 has seen 1133 million people moving and the numbers are growing rapidly. In 2030 there will probably be 1.8 billion tourist arrivals.

But what does that mean for our environment? And when talking of environment we should not only think of the natural environment, but also the local society and economy.

What might sound good expressed in the figures above, in reality is not that positive.

Tourism means movement of people, mostly by car, train or airplane. And this means pollution. Accommodation for tourists in hotels, facilities for indoor (and outdoor) activities cause soil compaction. Tourists leave waste, use sensible paths through earlier uncontaminated nature, and make noise that disturb animals and local inhabitants.

And who knows whether the money tourists spend for their holidays really stay within the destination? The leakage, so to say the percentage of money that is leaving the destinations and instead goes to big companies in the industrial states, in the Caribbean is as high as 80%. Often hotels don’t even employ local people but cheaper workers from developing countries, especially on cruise ships.

Furthermore, while tourists might want to get to know the culture of the land, this is often adapted to expectations created by stereotypes and sold as kitsch.

But does that mean that we shouldn’t travel anymore? Is it better to stay at home?

No, probably not. But you should be aware of certain principles when you decide to go for a holiday. In this way you can even contribute to the protection of the environment, cultures and to the improvement of people’s working and education standards.

It starts with booking the journey, the hotel or maybe some activities. There are many offers to choose from. Be careful not to simply book the cheapest one with the most beautiful pictures.

Here are some things to keep in mind when booking a trip:

The destination and the length of your trip

Where do you want to go? What do you want to do in the destination? Consider just a moment: do you have to leave the country/continent for what you are looking for? Or can you maybe experience the same in your nearer surroundings? Like this you could save a lot of energy and avoid tons of CO2 emissions. But oversea-travels are great, no doubt! But when planning this, think about the length of your stay. It is better to make one long vacation instead of several short ones during the year. Every journey causes emissions and negative impacts. So jetting to New York for a longer weekend and the next one to Shanghai definitely isn’t environmentally friendly. And isn’t it a lot more relaxing to have time to discover the destination during two or three weeks? Like this you can really get to know the place, the people and the culture. And when you come back, you have loads of stories to tell to your friends!

The journey

• Travelling by airplane produces about 20 times the CO2 emissions per person of a train and around 6 times compared to the emissions of a small car packed with 4 people. So think twice if it is necessary for you to fly.
• If there is no other option than to fly, think of compensation. There are possibilities to compensate your impact by supporting environmental projects. A good example is atmosfair.de/en /

The accomodation

• All-inclusive resorts may be tempting, but please keep in mind that often these accommodations are run by international chains focussed only on their own profit. When choosing a resort try to find a certified eco-resort, that is interested in fair working condition of local employees, eco-friendly buildings, organic and regional food, waste reduction and efficient energy use.
• Try to find small hotels, pensions or bed-and-breakfasts run by local people and serving regional (organic) food.
• When camping, try to reduce the space for your tent as this damages the soil. Also avoid as much waste as possible and use only as much water as needed. To help the local economy and to discover local habits, don’t bring your own food from home but buy regional food from local (organic) shops.

The Binna Burra lodge in Australia

The activities

• Avoid activities with high environmental impacts, such as motorized tours, trophy hunting, hiking in protected zones not open for the public…
• Respect the rules, stay on paths, keep voice down and do not disturb wildlife on purpose.
• When wildlife-watching, look for labels that confirm that the guides do not use interfering methods that disturb natural behaviour of animals. Prefer watching wildlife from the distance than interacting with wild animals. Feeding and pressuring result in animals changing behavioural patterns.
• Respect other people, their traditions and culture. Do not take photos of people who do not want it. Respect rules like covering body parts when entering a spiritual place etc.
• Be sure activities are led by local guides and/or companies. Often tour operators bring their own guides from the home country. This does not support the local economy and hinders intercultural communication.
• Do not leave waste. When being in the nature take your waste with you and do not drop it.

Interaction with local people and culture

• Try to get in contact with local people, talk to them (if they want), watch their habits and adapt.
• Do not insult locals and do not insist.
• Inform yourself about the local culture before your departure. Like this you can avoid misunderstandings and irritation.

• Do not take objects, animals or plants out of nature. Take a photo when you see something nice and leave the original to see for other travellers coming after you. Animals and plants can be rare and protected, so taking them, can also result in legal consequences.
• Also do not take parts of cultural monuments. If everyone did that, soon massive centuries-old buildings like the Chinese Wall or the Colosseum in Rome would not exist anymore.
• When buying souvenirs, try to be authentic. Do not buy plastic objects as they have a high impact on nature in their production and disposal.
• Do not support illegal trade. You do not know where the articles come from or what they are made of. Buy legally from local people.
• Be careful when buying souvenirs of animal or plant origin, such as jewellery made of corals or shells. Often you cannot directly see that it is made from protected species or you simply do not know it. CITES offers information on what you can buy or not. You can find CITES on their website ( https://www.cites.org/ ) and at almost every airport

Reminding this as a guideline for your next holidays, will definitely reduce your negative impact on nature, local society and economy.

But tourism can also actively contribute to the conservation of the natural, social and economic environment..

The time of a society based mainly on agriculture is over. If it wasn’t for tourism, many natural landscapes would lose their value. Sustainable Tourism can actually add value to nature and small communities and their cultures. Tourism, as said in the beginning of this article, brings money. This money can be used to maintain nature by establishing National Parks and Protected Areas, employing and training specialized staff and financing environmental education for local people and tourists.

By employing local staff also professional training and education will be supported. This means for developing countries a rising of educational level and job opportunities.  Money that is spent by the tourist directly in the destination at local shops, support the economy and the improvement of living standards.

It is not always easy to find offers that fulfil the requirements for a sustainable holiday, but it is worth looking for it.

Travelling is a wonderful experience and it should be possible for all of us and also for coming generations. If we don’t try to minimize the impact of our travels we will soon destroy what is the basis of it: nature, culture and people!

http://www.sustainabletourism.net/

http://userscontent2.emaze.com/images/1c33296d-295a-4f71-a9dd-3c3738def161/635377083368139134_overcrowdedbeach.jpg

http://transpressblog.com/2015/04/07/create-a-greener-rail-environment-with-marmoleum/

http://www.binnaburralodge.com.au/accommodation/mountain-lodge

http://www.seychellesnewsagency.com/articles/1202/Seychelles+excursion+recognised+for+promoting+local+tradition+-+Mason’s+Travel+is+awarded+Thomas+Cook’s+Local+Label

http://www.iboisland.com/activities/guided-historical-and-cultural-island-tours/

http://www.responsibletravel.com/copy/about-to-go-on-holiday-think-twice-about-your-souvenirs

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How can tourism help to revitalize the countryside? Content analysis based on the case of tourism enabling rural revitalization

• Published: 17 June 2023
• Volume 26 , pages 20333–20354, ( 2024 )

Cite this article

• Chenxi Li 1 , 2 ,
• Yingying Fang 2 ,
• Yizhong Wang 2 ,
• Zhihong Zong 2 ,
• Yi Yang 2 ,
• Chennian Wang 2 ,
• Zhuoping Ou 2 &
• Min Wang 2  

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Rural tourism is an important way to promote sustainable economic development and boost the comprehensive revitalization of the countryside. The key to promoting rural tourism development lies in solving the development path problem. In this paper, we extracted high-frequency keywords from the text of 2021 World Tourism Alliance—Case of Tourism Contributing to Rural Revitalization through the text mining tool ROST-CM6, generated a common word matrix, and then used Stata17 for cluster analysis, combined with the case in a deep analysis of similar keywords. The results show that the tourism path to realizing rural revitalization is diversified, and there are four paths: ecological development type, industry-driven type, cultural integration type and multiple governance type.

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This work was supported by Independent Research and Development project of State Key Laboratory of Green Building in Western China (Grant Number LSZZ202215), Shaanxi Province Soft Science Research Project (Grant Number 2022KRM040), Think Tank Youth Talent Program of China Association for Science and Technology (CAST) (Grant Number 20220615ZZ07110019), the Social Science Fund of Shaanxi Province (Grant Number 2020R051), Shaanxi Natural Science Basic Research Program (Grant Number 2023-JC-QN-0803) and Key Scientific Research Program of Shaanxi Provincial Department of Education (22JT019).

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State Key Laboratory of Green Building in Western China, Xi’an University of Architecture and Technology, Xi’an, 710055, China

School of Public Administration, Xi’an University of Architecture and Technology, Xi’an, 710055, China

Chenxi Li, Yingying Fang, Yizhong Wang, Yue Xu, Zhihong Zong, Yi Yang, Chennian Wang, Zhuoping Ou & Min Wang

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CL contributed to the conception of the study; YF performed the experiment; YW, YX, ZZ, YY and CW contributed significantly to analysis and manuscript preparation; ZO and MW performed the analysis with constructive discussions.

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Correspondence to Yingying Fang .

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Li, C., Fang, Y., Wang, Y. et al. How can tourism help to revitalize the countryside? Content analysis based on the case of tourism enabling rural revitalization. Environ Dev Sustain 26 , 20333–20354 (2024). https://doi.org/10.1007/s10668-023-03475-8

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Received : 27 April 2023

Accepted : 06 June 2023

Published : 17 June 2023

Issue Date : August 2024

DOI : https://doi.org/10.1007/s10668-023-03475-8

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The future of tourism: Bridging the labor gap, enhancing customer experience

As travel resumes and builds momentum, it’s becoming clear that tourism is resilient—there is an enduring desire to travel. Against all odds, international tourism rebounded in 2022: visitor numbers to Europe and the Middle East climbed to around 80 percent of 2019 levels, and the Americas recovered about 65 percent of prepandemic visitors 1 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. —a number made more significant because it was reached without travelers from China, which had the world’s largest outbound travel market before the pandemic. 2 “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Recovery and growth are likely to continue. According to estimates from the World Tourism Organization (UNWTO) for 2023, international tourist arrivals could reach 80 to 95 percent of prepandemic levels depending on the extent of the economic slowdown, travel recovery in Asia–Pacific, and geopolitical tensions, among other factors. 3 “Tourism set to return to pre-pandemic levels in some regions in 2023,” United Nations World Tourism Organization (UNWTO), January 17, 2023. Similarly, the World Travel & Tourism Council (WTTC) forecasts that by the end of 2023, nearly half of the 185 countries in which the organization conducts research will have either recovered to prepandemic levels or be within 95 percent of full recovery. 4 “Global travel and tourism catapults into 2023 says WTTC,” World Travel & Tourism Council (WTTC), April 26, 2023.

Longer-term forecasts also point to optimism for the decade ahead. Travel and tourism GDP is predicted to grow, on average, at 5.8 percent a year between 2022 and 2032, outpacing the growth of the overall economy at an expected 2.7 percent a year. 5 Travel & Tourism economic impact 2022 , WTTC, August 2022.

So, is it all systems go for travel and tourism? Not really. The industry continues to face a prolonged and widespread labor shortage. After losing 62 million travel and tourism jobs in 2020, labor supply and demand remain out of balance. 6 “WTTC research reveals Travel & Tourism’s slow recovery is hitting jobs and growth worldwide,” World Travel & Tourism Council, October 6, 2021. Today, in the European Union, 11 percent of tourism jobs are likely to go unfilled; in the United States, that figure is 7 percent. 7 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022.

There has been an exodus of tourism staff, particularly from customer-facing roles, to other sectors, and there is no sign that the industry will be able to bring all these people back. 8 Travel & Tourism economic impact 2022 : Staff shortages, WTTC, August 2022. Hotels, restaurants, cruises, airports, and airlines face staff shortages that can translate into operational, reputational, and financial difficulties. If unaddressed, these shortages may constrain the industry’s growth trajectory.

The current labor shortage may have its roots in factors related to the nature of work in the industry. Chronic workplace challenges, coupled with the effects of COVID-19, have culminated in an industry struggling to rebuild its workforce. Generally, tourism-related jobs are largely informal, partly due to high seasonality and weak regulation. And conditions such as excessively long working hours, low wages, a high turnover rate, and a lack of social protection tend to be most pronounced in an informal economy. Additionally, shift work, night work, and temporary or part-time employment are common in tourism.

The industry may need to revisit some fundamentals to build a far more sustainable future: either make the industry more attractive to talent (and put conditions in place to retain staff for longer periods) or improve products, services, and processes so that they complement existing staffing needs or solve existing pain points.

One solution could be to build a workforce with the mix of digital and interpersonal skills needed to keep up with travelers’ fast-changing requirements. The industry could make the most of available technology to provide customers with a digitally enhanced experience, resolve staff shortages, and improve working conditions.

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Complementing concierges with chatbots.

The pace of technological change has redefined customer expectations. Technology-driven services are often at customers’ fingertips, with no queues or waiting times. By contrast, the airport and airline disruption widely reported in the press over the summer of 2022 points to customers not receiving this same level of digital innovation when traveling.

Imagine the following travel experience: it’s 2035 and you start your long-awaited honeymoon to a tropical island. A virtual tour operator and a destination travel specialist booked your trip for you; you connected via videoconference to make your plans. Your itinerary was chosen with the support of generative AI , which analyzed your preferences, recommended personalized travel packages, and made real-time adjustments based on your feedback.

Before leaving home, you check in online and QR code your luggage. You travel to the airport by self-driving cab. After dropping off your luggage at the self-service counter, you pass through security and the biometric check. You access the premier lounge with the QR code on the airline’s loyalty card and help yourself to a glass of wine and a sandwich. After your flight, a prebooked, self-driving cab takes you to the resort. No need to check in—that was completed online ahead of time (including picking your room and making sure that the hotel’s virtual concierge arranged for red roses and a bottle of champagne to be delivered).

While your luggage is brought to the room by a baggage robot, your personal digital concierge presents the honeymoon itinerary with all the requested bookings. For the romantic dinner on the first night, you order your food via the restaurant app on the table and settle the bill likewise. So far, you’ve had very little human interaction. But at dinner, the sommelier chats with you in person about the wine. The next day, your sightseeing is made easier by the hotel app and digital guide—and you don’t get lost! With the aid of holographic technology, the virtual tour guide brings historical figures to life and takes your sightseeing experience to a whole new level. Then, as arranged, a local citizen meets you and takes you to their home to enjoy a local family dinner. The trip is seamless, there are no holdups or snags.

This scenario features less human interaction than a traditional trip—but it flows smoothly due to the underlying technology. The human interactions that do take place are authentic, meaningful, and add a special touch to the experience. This may be a far-fetched example, but the essence of the scenario is clear: use technology to ease typical travel pain points such as queues, misunderstandings, or misinformation, and elevate the quality of human interaction.

Travel with less human interaction may be considered a disruptive idea, as many travelers rely on and enjoy the human connection, the “service with a smile.” This will always be the case, but perhaps the time is right to think about bringing a digital experience into the mix. The industry may not need to depend exclusively on human beings to serve its customers. Perhaps the future of travel is physical, but digitally enhanced (and with a smile!).

Digital solutions are on the rise and can help bridge the labor gap

Digital innovation is improving customer experience across multiple industries. Car-sharing apps have overcome service-counter waiting times and endless paperwork that travelers traditionally had to cope with when renting a car. The same applies to time-consuming hotel check-in, check-out, and payment processes that can annoy weary customers. These pain points can be removed. For instance, in China, the Huazhu Hotels Group installed self-check-in kiosks that enable guests to check in or out in under 30 seconds. 9 “Huazhu Group targets lifestyle market opportunities,” ChinaTravelNews, May 27, 2021.

Technology meets hospitality

In 2019, Alibaba opened its FlyZoo Hotel in Huangzhou, described as a “290-room ultra-modern boutique, where technology meets hospitality.” 1 “Chinese e-commerce giant Alibaba has a hotel run almost entirely by robots that can serve food and fetch toiletries—take a look inside,” Business Insider, October 21, 2019; “FlyZoo Hotel: The hotel of the future or just more technology hype?,” Hotel Technology News, March 2019. The hotel was the first of its kind that instead of relying on traditional check-in and key card processes, allowed guests to manage reservations and make payments entirely from a mobile app, to check-in using self-service kiosks, and enter their rooms using facial-recognition technology.

The hotel is run almost entirely by robots that serve food and fetch toiletries and other sundries as needed. Each guest room has a voice-activated smart assistant to help guests with a variety of tasks, from adjusting the temperature, lights, curtains, and the TV to playing music and answering simple questions about the hotel and surroundings.

The hotel was developed by the company’s online travel platform, Fliggy, in tandem with Alibaba’s AI Labs and Alibaba Cloud technology with the goal of “leveraging cutting-edge tech to help transform the hospitality industry, one that keeps the sector current with the digital era we’re living in,” according to the company.

Adoption of some digitally enhanced services was accelerated during the pandemic in the quest for safer, contactless solutions. During the Winter Olympics in Beijing, a restaurant designed to keep physical contact to a minimum used a track system on the ceiling to deliver meals directly from the kitchen to the table. 10 “This Beijing Winter Games restaurant uses ceiling-based tracks,” Trendhunter, January 26, 2022. Customers around the world have become familiar with restaurants using apps to display menus, take orders, and accept payment, as well as hotels using robots to deliver luggage and room service (see sidebar “Technology meets hospitality”). Similarly, theme parks, cinemas, stadiums, and concert halls are deploying digital solutions such as facial recognition to optimize entrance control. Shanghai Disneyland, for example, offers annual pass holders the option to choose facial recognition to facilitate park entry. 11 “Facial recognition park entry,” Shanghai Disney Resort website.

Automation and digitization can also free up staff from attending to repetitive functions that could be handled more efficiently via an app and instead reserve the human touch for roles where staff can add the most value. For instance, technology can help customer-facing staff to provide a more personalized service. By accessing data analytics, frontline staff can have guests’ details and preferences at their fingertips. A trainee can become an experienced concierge in a short time, with the help of technology.

Apps and in-room tech: Unused market potential

According to Skift Research calculations, total revenue generated by guest apps and in-room technology in 2019 was approximately $293 million, including proprietary apps by hotel brands as well as third-party vendors. 1 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. The relatively low market penetration rate of this kind of tech points to around $2.4 billion in untapped revenue potential (exhibit).

Even though guest-facing technology is available—the kind that can facilitate contactless interactions and offer travelers convenience and personalized service—the industry is only beginning to explore its potential. A report by Skift Research shows that the hotel industry, in particular, has not tapped into tech’s potential. Only 11 percent of hotels and 25 percent of hotel rooms worldwide are supported by a hotel app or use in-room technology, and only 3 percent of hotels offer keyless entry. 12 “Hotel tech benchmark: Guest-facing technology 2022,” Skift Research, November 2022. Of the five types of technology examined (guest apps and in-room tech; virtual concierge; guest messaging and chatbots; digital check-in and kiosks; and keyless entry), all have relatively low market-penetration rates (see sidebar “Apps and in-room tech: Unused market potential”).

While apps, digitization, and new technology may be the answer to offering better customer experience, there is also the possibility that tourism may face competition from technological advances, particularly virtual experiences. Museums, attractions, and historical sites can be made interactive and, in some cases, more lifelike, through AR/VR technology that can enhance the physical travel experience by reconstructing historical places or events.

Up until now, tourism, arguably, was one of a few sectors that could not easily be replaced by tech. It was not possible to replicate the physical experience of traveling to another place. With the emerging metaverse , this might change. Travelers could potentially enjoy an event or experience from their sofa without any logistical snags, and without the commitment to traveling to another country for any length of time. For example, Google offers virtual tours of the Pyramids of Meroë in Sudan via an immersive online experience available in a range of languages. 13 Mariam Khaled Dabboussi, “Step into the Meroë pyramids with Google,” Google, May 17, 2022. And a crypto banking group, The BCB Group, has created a metaverse city that includes representations of some of the most visited destinations in the world, such as the Great Wall of China and the Statue of Liberty. According to BCB, the total cost of flights, transfers, and entry for all these landmarks would come to $7,600—while a virtual trip would cost just over $2. 14 “What impact can the Metaverse have on the travel industry?,” Middle East Economy, July 29, 2022.

The metaverse holds potential for business travel, too—the meeting, incentives, conferences, and exhibitions (MICE) sector in particular. Participants could take part in activities in the same immersive space while connecting from anywhere, dramatically reducing travel, venue, catering, and other costs. 15 “ Tourism in the metaverse: Can travel go virtual? ,” McKinsey, May 4, 2023.

The allure and convenience of such digital experiences make offering seamless, customer-centric travel and tourism in the real world all the more pressing.

Three innovations to solve hotel staffing shortages

Is the future contactless.

Given the advances in technology, and the many digital innovations and applications that already exist, there is potential for businesses across the travel and tourism spectrum to cope with labor shortages while improving customer experience. Process automation and digitization can also add to process efficiency. Taken together, a combination of outsourcing, remote work, and digital solutions can help to retain existing staff and reduce dependency on roles that employers are struggling to fill (exhibit).

Depending on the customer service approach and direct contact need, we estimate that the travel and tourism industry would be able to cope with a structural labor shortage of around 10 to 15 percent in the long run by operating more flexibly and increasing digital and automated efficiency—while offering the remaining staff an improved total work package.

Outsourcing and remote work could also help resolve the labor shortage

While COVID-19 pushed organizations in a wide variety of sectors to embrace remote work, there are many hospitality roles that rely on direct physical services that cannot be performed remotely, such as laundry, cleaning, maintenance, and facility management. If faced with staff shortages, these roles could be outsourced to third-party professional service providers, and existing staff could be reskilled to take up new positions.

In McKinsey’s experience, the total service cost of this type of work in a typical hotel can make up 10 percent of total operating costs. Most often, these roles are not guest facing. A professional and digital-based solution might become an integrated part of a third-party service for hotels looking to outsource this type of work.

One of the lessons learned in the aftermath of COVID-19 is that many tourism employees moved to similar positions in other sectors because they were disillusioned by working conditions in the industry . Specialist multisector companies have been able to shuffle their staff away from tourism to other sectors that offer steady employment or more regular working hours compared with the long hours and seasonal nature of work in tourism.

The remaining travel and tourism staff may be looking for more flexibility or the option to work from home. This can be an effective solution for retaining employees. For example, a travel agent with specific destination expertise could work from home or be consulted on an needs basis.

In instances where remote work or outsourcing is not viable, there are other solutions that the hospitality industry can explore to improve operational effectiveness as well as employee satisfaction. A more agile staffing model  can better match available labor with peaks and troughs in daily, or even hourly, demand. This could involve combining similar roles or cross-training staff so that they can switch roles. Redesigned roles could potentially improve employee satisfaction by empowering staff to explore new career paths within the hotel’s operations. Combined roles build skills across disciplines—for example, supporting a housekeeper to train and become proficient in other maintenance areas, or a front-desk associate to build managerial skills.

Where management or ownership is shared across properties, roles could be staffed to cover a network of sites, rather than individual hotels. By applying a combination of these approaches, hotels could reduce the number of staff hours needed to keep operations running at the same standard. 16 “ Three innovations to solve hotel staffing shortages ,” McKinsey, April 3, 2023.

Taken together, operational adjustments combined with greater use of technology could provide the tourism industry with a way of overcoming staffing challenges and giving customers the seamless digitally enhanced experiences they expect in other aspects of daily life.

In an industry facing a labor shortage, there are opportunities for tech innovations that can help travel and tourism businesses do more with less, while ensuring that remaining staff are engaged and motivated to stay in the industry. For travelers, this could mean fewer friendly faces, but more meaningful experiences and interactions.

Urs Binggeli is a senior expert in McKinsey’s Zurich office, Zi Chen is a capabilities and insights specialist in the Shanghai office, Steffen Köpke is a capabilities and insights expert in the Düsseldorf office, and Jackey Yu is a partner in the Hong Kong office.

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Saturday, September 7, 2024 88° Today's Paper

Sick campers at Kalalau on Kauai confirmed to have norovirus

Sept. 5, 2024

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The Hawaii Department of Health today said laboratory results confirmed norovirus to be the cause of multiple illnesses reported by campers at Kalalau Valley on Kauai.

The Hawaii Department of Land and Natural Resources closed Kalalau Valley at the Napali Coast State Wilderness Park on Kauai on Wednesday upon DOH’s recommendation due to an outbreak of suspected norovirus.

The trail and campgrounds are expected to remain closed for seven days.

Since Aug. 14, DOH has received 24 reports of acute gastrointestinal illness, with symptoms such as nausea, vomiting and diarrhea from people who have hiked the Kalalau Trail.

Over the weekend, Kauai County firefighters responded to multiple calls for rescue at Kalalau from hikers who became ill on the trail, and airlifted one out of the area via helicopter.

The 32-year-old womaon reported becoming sick after drinking water from the area, according to the Kauai Fire Department, and was taken by medics to Kauai Veterans Memorial Hospital in stable condition.

The state Health Department said four patients were tested, and all tested positive for norovirus and have been notified of the results.

The department is working with DLNR to conduct environmental sampling at the campgrounds and surrounding areas.

Norovirus is a very contagious virus that causes vomiting and diarrhea, according to U.S. Centers for Disease Control and Prevention.

People can become infected with a norovirus through direct contact with someone with the virus, by eating or drinking contaminated food or water or by touching contaminated surfaces and then their mouths.

Norovirus can also be found in shellfish, particularly oysters and clams.

Symptoms, which usually begin about 24 to 48 hours after exposure, include nausea, vomiting, diarrhea and stomach cramps — and sometimes fever, headache, and body aches.

Most people with norovirus illness get better within one to three days, according to CDC, but can still spread the virus a few days after.

DLNR said individuals who recently hiked the trail should monitor themselves for symptoms. If symptoms are severe, or do not resolve within one to two days, people should seek medical care promptly.

Permit holders for the closed dates at Kalalau can request a refund or rebook to a later date by emailing [email protected] .

To report an illness, contact the DOH Disease Investigation Branch on Oahu at 808-586-4586.

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Volunteers plunge below the surface to study endangered coral reefs in the Cayman Islands.

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Not all volunteer opportunities are created equal—here’s how to choose ones that make a positive impact.

Before I came to Bhopal, India , I knew it mainly for the industrial gas leak that killed thousands in 1984. Now I will remember it for Nirmaldas and Aturi Atri, and the lunch of lentils, vegetables, and rice I enjoyed at their home while discussing their adorable grandchildren, the upcoming Holi holiday, and—this is India, after all—food.

For several years, the 66-year-old Aturi has needed hernia surgery, which the family can’t afford, but that week, she was receiving a free operation by surgeons from Medical Missions Foundation (MMF), a Kansas City -based nonprofit. To show his appreciation, Nirmaldas had welcomed a few volunteers from the organization, including myself, for lunch.

The gathering was ordinary, yet also extraordinary: People from different continents and cultures, talking and sharing stories. As a volunteer both at home and abroad, I’ve seen these interactions occur again and again. When it happens, we see each other in new ways. While volunteering near Bethlehem , I spent an evening with a local Palestinian family in their cramped apartment, discussing politics, history, and life. While teaching English in a rural Costa Rican school, I learned that many Costa Ricans believe Americans are lazy. Their views are based on shows like Friends, where the gang spends hours drinking coffee. But when people are talking—when they’re working, sweating, and sharing beliefs—those perceptions can change.

Despite the accusations that volunteers are Instagram-obsessed Mother Teresa wannabes, the work can be helpful.

So if global volunteering has such wonderful kumbaya qualities, why is it frequently scorned? The answer is: people like me. In some ways, I’m a global volunteering cliché. My home: a wealthy, industrialized nation. My skin color: white. Although I used my writing talents as a blogger for MMF in India, I have no relevant, useful skills. Masonry? Medicine? Engineering? Nope, nope, and nope. The idea of unskilled volunteers naively traipsing through Africa sparks the type of bad press usually reserved for Kardashians and philandering politicians. From stinging social media posts to dismissive op-eds, naysayers deride volunteers as selfie-seeking, neocolonial narcissists who steal jobs from locals, create dependency, and do more harm than good. Volunteers may see themselves as knights in shining cargo pants, but living in a rich country doesn’t mean you’re needed in poor communities. ( Read more on voluntourism myths debunked .)

Some of the charges are justified. Daniela Papi-Thornton, co-author of Learning Service: The Essential Guide to Volunteering Abroad, used to give away bikes when she volunteered in developing countries. Later, she realized she was simply hurting local businesses. In a piece that went viral in 2014, writer Pippa Biddle slammed her six years of voluntourism experiences, including building a library at an orphanage. Each day, she and her boarding-school colleagues would erect walls, and every evening, local workers would discreetly rebuild their structurally unsound work.

An Earthwatch volunteer scans the horizon for birds and signs of biodiversity in the Andorran Pyrenees.

Shoddy work by unqualified volunteers is indefensible, but criticism that declares all volunteering bad ignores a more nuanced truth. Some organizations are top-notch, others are not. Some volunteers go for the wrong reasons, but most work hard. And despite the accusations that volunteers are Instagram-obsessed Mother Teresa wannabes, the work can be helpful. Organizations such as Earthwatch and the Audubon Society offer opportunities for citizen scientists, such as an Earthwatch expedition to the Andorran Pyrenees to help gather data relating to climate change. Warren Stortroen, 86, has volunteered 108 times with Earthwatch since he retired from the insurance biz. His many accomplishments include discovering the bones of a 3.6-million-year-old glyptodon in Mexico .

Lori Wedeking has worked more than 30 times at a school in Poland teaching English via Global Volunteers . When she’s back home in Minnesota , students in Warsaw contact her by email or Facebook for help with homework. Wedeking believes the goal is not simply teaching English, but establishing relationships with the Polish people. Volunteers can be like ambassadors, which is important given that “favorable views of the U.S. remain at historic lows in many countries,” as the Pew Research Center reported in October 2018.

In Bhopal, MMF’s American and Indian volunteers not only worked together, but they collaborated with local medical students to help hone their skills. The U.S. doctors and nurses also learned from each other—an often-overlooked benefit of volunteering. In Costa Rica, I watched a young, small-town volunteer suffer severe culture shock, mainly from meeting a colleague from Queens. ( Discover why tourism could make or break Costa Rica's biodiverse haven .)

These intangible benefits are meaningful. In the West Bank, people seemed to appreciate most our presence there—that we were absorbing the daily challenges of their lives. On a science project in Ecuador , we trekked through remote portions of the Andean cloud forest, tracking birds and cataloging trees. Sharing that fragile beauty with friends back home, a British scientist told me, was one of the biggest benefits of the project. If you don’t know about it, how can you care about it?

The word “volunteer” is part of the reason for voluntourism’s battered reputation. It implies that someone is doing you a favor by showing up. And yet I always saw myself more as an intern: Someone who did whatever grunt work was needed—cleaning windows, collecting data, hauling trash—and was exposed to exceptional people. I met women like Jane Karigo, a Kenyan who has saved children from a life on the streets. And Zhang Tao, who founded a special needs school in Xi’an with no government funding, armed only with grit, intelligence, fortitude, and love.

I began volunteering because I wanted to do just a tiny bit of good in the world. There is power in small gestures, which, taken together, can become large gestures. But I came to see that perhaps the biggest benefit was not the work we were doing, but that people were learning together.

So how can you be a good volunteer? Research the various organizations. Speak with previous volunteers. Ask questions. Do local people run the organization? Is it creating dependency? How does the community benefit? Does the work match your skills? If you’re not a carpenter, maybe you shouldn’t build homes.

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You can prepare students to build Viksit Bharat, PM tells teachers

Appreciating teachers’ innovative techniques in their teaching work, Prime Minister Narendra Modi has suggested that they take their students on educational tours to acquaint them with the diversity of Indian culture and also promote tourism.

Statesman News Service | New Delhi | September 7, 2024 8:23 pm

Prime Minister Narendra Modi (Photo: @narendramodi/X)

In his interaction with teachers who were given national awards on the Teachers’ Day, the Prime Minister said for educational tours, they should prefer areas which are of interest to their students. The students can be assigned to prepare notes on different aspects of culture of a region, he said.

If students of a region, like Goa, visit North East, it would boost economic activity of the region, the Prime Minister said. To meet the needs of the visiting students, the local cities would have to create many facilities, like transport, eating places, and home-stay, he said.

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Mr Modi said the travel of students from one region to another would force the development of infrastructure. New possibilities for jobs would emerge. If schools decide on 100 different destinations for the educational tours over two years, this can bring a revolution in the tourism sector.

The Prime Minister said that travelling around the country would educate the students and at the same time encourage a high-employment sector of tourism. The students would learn faster during their tours which cover the subjects they study as part of curriculum, he said.

Mr Modi said schools can arrange for visit of students to nearby universities also. He said when he was Chief Minister of Gujarat, he used to tell universities inviting him for convocations that he would bring along 50 guests also. These guests used to be students studying in government schools and living in slum areas.

Such visits can create dreams in the students’ minds to wear convocation dresses and get higher educational degrees. The Prime Minister told the award-winning teachers they can also take their students to universities to let the young children know how university education system works.

Mr Modi told the teachers to encourage all students to watch sports events. Often it is seen, only those students who have some interest, or are participating in the events are attending the events. Those participating in the competitions would feel encouraged if their play is being watched. Watching the events can also ignite interest in many students to become sports persons, the Prime Minister said.

Mr Modi told the award-winning teachers to be in touch with each other through social media and whatsApp groups. They would know each other better and learn about the work on which different teachers had been awarded. The Prime Minister said by forming whatsApp groups, the teachers would be happy that they have contacts in different parts of the country. These contacts can also prove useful to them, he said.

The Prime Minister said it is teachers only who can help students know or learn something extra. The parents can say they have limited means. The teachers can help correct habits of students. They can contribute something more than studies in the lives of students. This would prepare today’s generation of students to play a role in the making of Viksit Bharat (developed India), the Prime Minister said.

Mr Modi said making India a developed nation is everybody’s responsibility. “We have to collectively prepare such a manpower which works for a developed India. We have to prepare such capable citizens and youth. If we have to win 25-50 gold medals in sports in future, where will those players come from? They will come from the children you see in your schools,” the Prime Minister.

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