global tourism industry 2021

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Travel & Tourism Development Index 2021: Rebuilding for a Sustainable and Resilient Future

3. Global context

The COVID-19 pandemic has been the worst crisis the global Travel and Tourism sector has faced in modern times. Lockdowns, travel restrictions, consumer fears and economic downturns led to a loss of $4.5 trillion in T&T GDP and 62 million jobs in 2020 alone. 3 While increasing vaccination rates, easing of travel restrictions and economic growth have helped kickstart a recovery, it remains slow, uneven and fragile. For instance, while international tourist arrivals increased by 18 million in January 2022 compared to January 2021, which equals the total increase in 2021, they were still 67% below 2019 levels 4 and, according to a recent outlook from the United Nations World Tourism Organization (UNWTO) Panel of Experts, the majority of those surveyed do not expect total international arrivals to return to pre-pandemic levels until 2024 at the earliest. 5

Differences in travel or other restrictions and the pace of vaccination roll-out are also leading factors in the uneven nature of the global T&T recovery. As of 8 May 2022, 75% of the population in high-income economies had completed an initial COVID-19 vaccination protocol, while only about 52% and 13% of populations in lower-middle-income and low-income economies, respectively, had completed theirs. 6 Lower vaccination rates create more uncertainty around travel policies, reduce consumer confidence and prolong the overall negative impact of the pandemic on T&T and on society in general. T&T recovery and travel confidence are also hampered by shifting cross-border and domestic regulatory environments. As of 8 May 2022, 20 out of the 30 largest T&T economies, which accounted for over 65% of direct T&T GDP in 2019, 7 scored above the global mean on the University of Oxford’s COVID-19 Stringency Index, a composite measure indicating restriction stringency based on nine response indicators, including school closures, workplace closures, and travel bans. 8 The proliferation of the Omicron variant of COVID-19 earlier this year, and the recent discovery of the BA. 2 sublineage, 9 also highlights the constant danger of new virus variants derailing the recovery.

As will be discussed in the key findings section of this publication, in addition to vaccine distribution and travel policy uncertainty, the uneven nature of the recovery is fuelled by challenges such as supply-chain disruptions, inflation, labour shortages and varied recoveries in domestic, international, nature, rural, urban, leisure and business travel markets. Moreover, the recent outbreak of war in Ukraine has placed additional stress on the recovery because it has created further supply-chain disruptions, increased energy prices, introduced travel restrictions, disrupted air routes and, overall, heightened geopolitical uncertainty and safety concerns.

Within this context, sector and government decision-makers in T&T are continuously reviewing their tourism strategies and policies to bolster recovery, address the aforementioned challenges and changing market dynamics, and position their organizations and destinations to succeed and grow in a post-pandemic world.

However, challenges posed by the pandemic and the ongoing recovery also highlight how vulnerable the T&T ecosystem can be to broader socioeconomic conditions and global risks. Social safety nets, access to basic services and workers’ rights have all been at the forefront of pandemic- mitigation policies, which is especially important for the T&T sector because of its ability to absorb unskilled labour and employ some of the most vulnerable populations in society. Moreover, longer-term risks related to overcrowding, natural and cultural asset preservation, more equitable development, resident liveability and climate change will likely resurface in the coming years. Therefore, sustainability and resilience will have to become integral to any T&T development plans and the sector’s vital role in global connectivity, peace and economic and social development.

The Forum’s Travel & Tourism Development Index (TTDI) is designed to reflect this reality by looking at “the set of factors and policies that enable the sustainable and resilient development of the Travel and Tourism (T&T) sector”, including everything from business, safety and health conditions, infrastructure and natural resources to environmental, socioeconomic and demand pressures. The analysis below uses the TTDI’s key findings to consider the current T&T landscape and the growing role of inclusivity, sustainability and resilience in rebuilding the sector and ensuring its long-term development.

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The U.N. predicts that 2021 global tourism losses will barely improve over last year

Joe Hernandez

Arriving South Korean tourists receive flower garlands at Phu Quoc international airport on November 20, 2021, as the island welcomes its first international tourists to arrive after a Covid-19 coronavirus vaccine passport scheme kicked off this month in Vietnam. NHAC NGUYEN/AFP via Getty Images hide caption

Arriving South Korean tourists receive flower garlands at Phu Quoc international airport on November 20, 2021, as the island welcomes its first international tourists to arrive after a Covid-19 coronavirus vaccine passport scheme kicked off this month in Vietnam.

A new report paints a bleak picture of the global tourism industry's ongoing recovery from the COVID-19 pandemic, predicting that revenues in 2021 will only slightly improve on last year's historic losses.

The United Nations World Tourism Organization estimates that the contribution of tourism to the world economy this year will be $1.9 trillion — a slight improvement over last year's $1.6 trillion but still far lower than the $3.5 trillion the industry earned in 2019.

Among the reasons for the slow recovery is the continuing pandemic, and the recent emergence of the highly transmissible omicron variant presents another potential hurdle as the industry prepares for the upcoming winter holiday season.

Goats and Soda

African leaders condemn travel restrictions as omicron variant spreads globally.

"[W]e cannot let our guard down and need to continue our efforts to ensure equal access to vaccinations, coordinate travel procedures, make use of digital vaccination certificates to facilitate mobility, and continue to support the sector," Zurab Pololikashvili, Secretary-General of the World Tourism Organization, said in a statement .

Global lockdowns and severe travel restrictions caused international tourism to nosedive by 73% in 2020, with about one billion fewer people traveling abroad than the year before.

But even as vaccines have become more widely available this year, the roll-out has been uneven , and the global tourism industry has struggled to bounce back amid the spread of variants and high infection rates in some parts of the world.

Through September of this year, there were still 76% fewer international tourists than in 2019, and the U.N. forecasts that the global tourism economy will end the year about 70% to 75% below 2019 levels.

New U.S. COVID vaccine rules for international travelers kick in today. Here's a guide

The recovery of the tourism industry is regional, and some areas are faring better than others. Southern and Mediterranean Europe and North and Central America all saw international tourism through September increase over last year, and the Caribbean recorded a 55% jump in arrivals. But Asia and the Pacific saw 95% fewer international tourists compared to 2019.

There were some bright spots in the report. Domestic tourism is way up, as travelers are taking shorter trips closer to home. Also, both international and domestic travelers are spending more money per trip because of larger savings and pent-up demand, though that could also be due to longer stays and higher prices.

Global Tourism - Market Research Report (2014-2029)

Past 5-Year Growth

Global tourism industry analysis.

The Global Tourism industry experienced a tumultuous journey over the five years to 2024, marked by the unprecedented shock of COVID-19. 2019 served as a banner year as the industry thrived on robust economic growth, rising disposable incomes, and increasing travel accessibility. In 2020, the outbreak of COVID-19 and subsequent travel restrictions, border closures, and public health concerns brought the industry to its knees, with revenue falling 63.1%. The industry began to slowly recover in 2021 before surging in 2022 and 2023 as pent-up demand for travel drove robust industry performance. The industry has performed well despite recent challenges, including inflation and economic uncertainty. Overall, industry revenue is anticipated to decline at a CAGR of 1.6% to reach $2.0 trillion in 2024, including an expected 11.6% rise in 2024 alone. The shock of COVID-19 and the plunge in revenue have dragged down the overall industry performance over the past five years.

Trends and Insights

Pent-up demand for travel has buoyed the global tourism industry. Surging domestic leisure travel activity has eased the burden of reduced business travel activity.

• Bleisure trips combining business and leisure will become more popular, blurring the lines between travel segments. Business travel will pick up in 2024 as companies increasingly request workers return to the office.
• Regional variations exist, with Asia Pacific leading the growth, followed by the Middle East, Africa, and Latin America. Europe and North America will likely experience more moderate growth, with domestic travel playing a key role.
• The internet has lowered barriers to entry for potential operators. It has raised the power of buyers to research alternatives, raising the level of competition in the industry.

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• Reliable market estimates from 2014-2029
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Industry Overview

Table of contents, methodology, market size and recent performance (2014-2029).

Industry revenue has declined at a CAGR of 1.9 % over the past five years, to reach an estimated $2.0tr in 2024.

International arrivals come close to pre-pandemic peaks

• After years of pandemic restrictions, people are eager to travel again, leading to a surge in demand for leisure travel. According to the latest data from the World Tourism Organization (UNWTO), an estimated 975.0 million tourists travelled internationally between January and September 2023, an increase of 38.0% on the same nine months of 2022.
• Additional trends and insights available with purchase

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Leisure travel will continue to dominate the industry

• The industry is expected to return to growth, exceeding pre-pandemic levels, driven by pent-up demand and economic recovery. An aging population with more disposable income and leisure time is a major driver of leisure travel. This demographic segment is increasingly interested in experiences, cultural immersion, and active travel, all of which fall under the leisure category.

Biggest companies in the Global Tourism

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Industry revenue is measured across several distinct product and services lines, including Traveler accommodations, Air transportation and Travel arrangements and reservations. Traveler accommodations is the largest segment of the Global Tourism.

No vacancy: Heightened demand for travel benefits accommodation providers

• Accommodations can be segmented in several ways, including by star rating or by accommodation style, like hotels, resorts, serviced apartments, guesthouses, and bed and breakfasts.
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Competitors.

• Global Sports Betting & Lotteries
• Global Residential Building Construction

Complementors

• Global Hotels & Resorts
• Global Airlines
• Global Airport Operation
• Global Marine & Container Terminal Operation

International industries

• Hotels & Motels in Canada
• Tourism in Australia
• Tourism in New Zealand
• Tour Operators in the UK
• Tourism in Germany

View all industries in Global

About this industry

Industry definition.

Tourism is defined as international visitors traveling across national borders primarily for business, convention or conference travel, government business, as well as the more familiar tourism for leisure, vacation or to visit friends and relatives. Major industries that benefit from tourism expenditure include domestic and international air transportation, accommodation services, food services, drinking places, automotive rental and travel agencies.

What's included in this industry?

Purchase this report to view all 5 major companies in this industry.

Related Terms

Performance.

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

In this chapter (4).

• Current Performance

Key metrics

• Annual Revenue, Recent Growth, Forecast, Revenue Volatility
• Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
• Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
• Total Profit, Profit Margin, Profit per Business
• Revenue, including historical (2014-2023) and forecast (2024-2029)
• Employees, including historical (2014-2023) and forecast (2024-2029)
• Businesses, including historical (2014-2023) and forecast (2024-2029)
• Profit, including historical (2014-2024)
• Industry Volatility vs. Revenue Growth
• Industry Life Cycle

Detailed analysis

• Trends in supply, demand and current events that are driving current industry performance
• Expected trends, economic factors and ongoing events that drive the industry's outlook
• Key success factors for businesses to overcome volatility
• How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Bleisure trips combining business and leisure will become more popular, blurring the lines between travel segments. Business travel will pick up in 2024 as companies increasi...

In this chapter

• Products & Services
• Major Markets
• Largest market segment and value in 2024
• Product innovation level
• Products & services segmentation in 2024
• Major market segmentation in 2024
• Trends impacting the recent performance of the industry's various segments
• Innovations in the industry's product or service offering, specialization or delivery method
• Key factors that successful businesses consider in their offerings
• Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Regional variations exist, with Asia Pacific leading the growth, followed by the Middle East, Africa, and Latin America. Europe and North America will likely experience more ...

In this chapter (1)

• Business Locations
• Share of revenue, establishment, wages and employment in each region
• Share of population compared to establishments in each region in 2024
• Number and share of establishments in each region in 2024
• Number and share of revenue each region accounts for in 2024
• Number and share of wages each region accounts for in 2024
• Number and share of employees in each region in 2024
• Business Locations Charts
• Share of global output by region in 2024
• Share of population compared to output in each region in 2024

Data tables

• Geographic spread of the industry across Global, and trends associated with changes in the business landscape
• Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

The internet has lowered barriers to entry for potential operators. It has raised the power of buyers to research alternatives, raising the level of competition in the indust...

• Concentration
• Barriers to Entry
• Substitutes
• Buyer & Supplier Analysis
• Industry concentration level
• Industry competition level and trend
• Barriers to entry level and trend
• Substitutes level and trend
• Buyer power level and trend
• Supplier power level and trend
• Market share concentration among the top 4 suppliers from 2019-2024
• Supply chain including upstream supplying industries and downstream buying industries, flow chart
• Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
• Key success factors for businesses to manage the competitive environment of the industry.
• Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
• Key success factors for potential entrants to overcome barriers to entry.
• Competitive threats from potential substitutes for the industry’s own products and services.
• Key success factors for how successful businesses can compete with substitutes.
• Advantages that buyers have to keep favorable purchasing conditions.
• Advantages that suppliers have to maintain favorable selling conditions.
• Key success factors for how businesses can navigate buyer and supplier power.

Learn about the performance of the top companies in the industry.

The assortment of services provided by operators in the global tourism industry results in the absence of any one dominant player in the industry.

• Market Share Concentration
• Company Spotlights
• Industry market share by company in 2020 through 2024
• Major companies in the industry, including market share, revenue, profit and profit margin in 2024
• Overview of Delta Air Lines Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
• Overview of Carlson Wagonlit Travel Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
• Overview of The Walt Disney Company's performance by revenue, market share and profit margin from 2018 through 2024
• Overview of revenue, market share and profit margin trend for 2 additional companies
• Description and key data for Delta Air Lines Inc., and factors influencing its performance in the industry
• Description and key data for Carlson Wagonlit Travel Inc., and factors influencing its performance in the industry
• Description and key data for The Walt Disney Company, and factors influencing its performance in the industry
• Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Pent-up demand, shifting demographics, technological advancements, and regional tourism initiatives are driving growth. Geopolitical instability, potential economic downturns...

• External Drivers
• Regulation & Policy
• Regulation & policy level and trend
• Assistance level and trend
• Regulation & Policy historical data and forecast (2014-2029) 
• Assistance historical data and forecast (2014-2029) 
• Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
• Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
• Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Rising wage costs have eaten into industry profit. Operators have lifted wages in response to labor shortages, limiting profitability.

• Cost Structure
• Financial Ratios
• Profit margin, and how it compares to the sector-wide margin
• Average wages, and how it compares to the sector-wide average wage
• Largest cost component as a percentage of revenue
• Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
• Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
• Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
• Investment vs. share of economy
• Cash Flow & Debt Service Ratios (2014-2029)
• Revenue per Employee (2014-2029)
• Revenue per Enterprise (2014-2029)
• Employees per Establishment (2014-2029)
• Employees per Enterprise (2014-2029)
• Average Wage (2014-2029)
• Wages/Revenue (2014-2029)
• Establishments per Enterprise (2014-2029)
• IVA/Revenue (2014-2029)
• Imports/Demand (2014-2029)
• Exports/Revenue (2014-2029)
• Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry data, data tables.

Including values and annual change:

• Revenue (2014-2029)
• IVA (2014-2029)
• Establishments (2014-2029)
• Enterprises (2014-2029)
• Employment (2014-2029)
• Exports (2014-2029)
• Imports (2014-2029)
• Wages (2014-2029)

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Frequently Asked Questions

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Global Tourism industry in Global in 2024?

The market size of the Global Tourism industry in Global is $2.0tr in 2024.

How many businesses are there in the Global Tourism industry in 2024?

There are 859k businesses in the Global Tourism industry in Global, which has grown at a CAGR of 1.4 % between 2019 and 2024.

Has the Global Tourism industry in Global grown or declined over the past 5 years?

The market size of the Global Tourism industry in Global has been declining at a CAGR of 1.9 % between 2019 and 2024.

What is the forecast growth of the Global Tourism industry in Global over the next 5 years?

Over the next five years, the Global Tourism industry in Global is expected to grow.

What are the biggest companies in the Global Tourism market in Global?

The biggest companies operating in the Global Tourism market in Global are Delta Air Lines Inc., Carlson Wagonlit Travel Inc. and The Walt Disney Company

What does the Global Tourism in Global include?

Traveler accommodations and Air transportation are part of the Global Tourism industry.

Which companies have the highest market share in the Global Tourism in Global?

The company holding the most market share in Global is Delta Air Lines Inc..

How competitive is the Global Tourism industry in Global?

The level of competition is high and increasing in the Global Tourism industry in Global.

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UN Tourism | Bringing the world closer

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Global Tourism Sees Upturn in Q3 but Recovery Remains Fragile

• All Regions
• 28 Nov 2021

After a weak first half of 2021, international tourism rebounded during the Northern Hemisphere summer season, boosting results for the third quarter of the year, especially in Europe.

According to the newest edition of the UNWTO World Tourism Barometer, international tourist arrivals (overnight visitors) increased by 58% in July-September 2021 compared to the same period of 2020. However, they remained 64% below 2019 levels. Europe recorded the best relative performance in the third quarter, with international arrivals 53% down on the same three-month period of 2019. In August and September arrivals were at -63% compared to 2019, the best monthly results since the start of the pandemic.

Between January and September 2021, worldwide international tourist arrivals stood at -20% compared to 2020 , a clear improvement over the first six months of the year (-54%). In some sub regions – Southern and Mediterranean Europe, the Caribbean, North and Central America – arrivals actually rose above 2020 levels in the first nine months of 2021. Some islands in the Caribbean and South Asia, together with a few small destinations in Southern and Mediterranean Europe saw their best performance in Q3 2021 according to available data, with arrivals coming close to, or sometimes exceeding pre-pandemic levels.

We cannot let our guard down and need to continue our efforts to ensure equal access to vaccinations, coordinate travel procedures, make use of digital vaccination certificates to facilitate mobility and continue to support the sector

UNWTO Secretary-General Zurab Pololikashvili said: “Data for the third quarter of 2021 is encouraging. However, arrivals are still 76% below pre-pandemic levels and results across the different global regions remain uneven.” In light of the rising cases and the emergence of new variants, he added that “we cannot let our guard down and need to continue our efforts to ensure equal access to vaccinations,  coordinate travel procedures, make use of digital vaccination certificates to facilitate mobility and continue to support the sector.”

The uplift in demand was driven by increased traveler confidence amid rapid progress on vaccinations and the easing of entry restrictions in many destinations. In Europe, the EU Digital Covid Certificate has helped facilitate free movement within the European Union, releasing significant pent-up demand after many months of restricted travel. Arrivals in January-September 2021 were only 8% below the same period of 2020 yet still 69% below 2019. The Americas recorded the strongest inbound results in January-September, with arrivals up 1% compared to 2020 but still 65% below 2019 levels. The Caribbean recorded the strongest results by subregion with arrivals up 55% compared to the same period in 2020, though still 38% below 2019.

Slow and uneven pace of recovery

Despite the improvement seen in the third quarter of the year, the pace of recovery remains slow and uneven across world regions. This is due to varying degrees of mobility restrictions, vaccination rates and traveler confidence. While Europe (-53%) and the Americas (-60%) enjoyed a relative improvement during the third quarter of 2021, arrivals in Asia and the Pacific were down 95% compared to 2019 as many destinations remained closed to non-essential travel. Africa and the Middle East recorded 74% and 81% drops respectively in the third quarter compared to 2019. Among the larger destinations, Croatia (-19%), Mexico (-20%) and Turkey (-35%) posted the best results in July-September 2021, according to information currently available.

Gradual improvement in receipts and expenditure

Data on international tourism receipts show a similar improvement in Q3 of 2021. Mexico recorded the same earnings as in 2019, while Turkey (-20%), France (-27%) and Germany (-37%) posted comparatively smaller declines from earlier in the year. In outbound travel, results were also moderately better, with France and Germany reporting -28% and -33% respectively in international tourism expenditure during the third quarter.

On the upside, tourism spending per trip has increased significantly due to large savings and pent-up demand, softening the blow to economies. International receipts rose from an average of US$ 1,000 per arrival in 2019 to US$ 1,300 in 2020 and could exceed US$ 1,500 in 2021. However, higher spending is also the result of longer stays, rising transport and accommodation prices.

Looking ahead

Despite recent improvements, uneven vaccination rates around the world and new Covid-19 strains could impact the already slow and fragile recovery. The economic strain caused by the pandemic could also weigh on travel demand, aggravated by the recent spike in oil prices and disruption of supply chains. According to the latest UNWTO data, international tourist arrivals are expected to remain 70% to 75% below 2019 levels in 2021, a similar decline as in 2020.

Revenues from international tourism could reach US$ 700-800 billion in 2021, a small improvement from 2020 but less than half the US$ 1.7 trillion recorded in 2019. The economic contribution of tourism is estimated at US$ 1.9 trillion in 2021 (measured in tourism direct gross domestic product) well below the pre-pandemic value of US$ 3.5 trillion.

The safe resumption of international tourism will continue to depend largely on a coordinated response among countries in terms of travel restrictions, harmonized safety and hygiene protocols and effective communication to help restore consumer confidence. This is particularly critical at a moment when cases are surging in some regions and new Covid-19 variants are emerging in different parts of the world.

Related links

• Download the news release in PDF
• Report: The Economic Contribution of Tourism and the Impact of COVID-19
• General Assembly - Twenty-fourth session
• New COVID-19 Surges Keep Travel Restrictions in Place
• EXCERPT: UNWTO World Tourism Barometer, Volume 19, issue 6, November 2021
• UNWTO World Tourism Barometer, Volume 19, issue 6, November 2021
• UNWTO Tourism Data Dashboard

THE BASICS:

UTC time zone +7, MSC +4 City telephone code for local calls 383 Currency: Ruble Average winter temperature: -18…-22 C Average summer temperature: +20…+22C The main landmarks, parks, theaters and the main streets of the city are on the right bank of the Ob. The main streets of Novosibirsk are Lenina st., Vokzalnaya st., Sovetskaya st. and Krasnyy Prospekt.

37 Facts About Novosibirsk

Written by Adelice Lindemann

Modified & Updated: 17 Sep 2024

Reviewed by Sherman Smith

Novosibirsk, often referred to as the “Capital of Siberia,” is a vibrant and dynamic city located in southwestern Russia. With a population exceeding 1.5 million residents, it is the third most populous city in Russia and serves as the administrative center of the Novosibirsk Oblast.

Nestled along the banks of the Ob River, Novosibirsk is renowned for its rich cultural heritage, scientific advancements, and picturesque landscapes. As the largest city in Siberia, it offers a perfect blend of modern and traditional attractions, making it a fascinating destination for both locals and tourists.

In this article, we will delve into 37 interesting facts about Novosibirsk, shedding light on its history, architecture, natural wonders, and cultural significance. Whether you are planning a visit or simply curious about this intriguing city, these facts will give you a deeper understanding of what Novosibirsk has to offer.

Key Takeaways:

• Novosibirsk, the “Capital of Siberia,” is a vibrant city with a rich cultural scene, stunning natural landscapes, and a strong sense of community, offering a high quality of life for its residents.
• From being a major industrial and transportation hub to hosting world-class cultural institutions and scientific research centers, Novosibirsk is a dynamic city with a diverse culinary scene and a thriving IT and tech industry.

Novosibirsk is the third-largest city in Russia.

Situated in southwestern Siberia, Novosibirsk has a population of over 1.6 million people, making it one of the largest and most vibrant cities in the country.

The city was founded in 1893.

Novosibirsk was established as a railway junction on the Trans-Siberian Railway, playing a significant role in the development of Siberia.

It is known as the “Capital of Siberia”.

Due to its economic and cultural significance, Novosibirsk is often referred to as the capital of Siberia.

Novosibirsk is a major industrial center.

The city is home to a wide range of industries, including machinery manufacturing, chemical production, energy, and metallurgy .

It is famous for its scientific and research institutions.

Novosibirsk hosts several renowned scientific and research institutions, contributing to advancements in various fields including nuclear physics, chemistry, and biotechnology.

The Novosibirsk Opera and Ballet Theatre is one of the largest in Russia.

This iconic cultural institution showcases world-class ballet and opera performances and is a must-visit for art enthusiasts visiting the city .

The city has a vibrant theater scene.

Novosibirsk boasts numerous theaters, showcasing a wide variety of performances from traditional plays to experimental productions.

Novosibirsk is a major transportation hub.

Thanks to its strategic location on the Trans-Siberian Railway, the city serves as a crucial transportation hub connecting Siberia with other regions of Russia .

The Ob River flows through Novosibirsk.

The majestic Ob River adds to the city’s natural beauty and provides opportunities for recreational activities such as boating and fishing.

Novosibirsk is known for its harsh winter climate.

With temperatures dropping well below freezing in winter, the city experiences a true Siberian winter with snowy landscapes.

The Novosibirsk Zoo is one of the largest and oldest in Russia.

Home to a wide variety of animal species, including rare and endangered ones, the Novosibirsk Zoo attracts visitors from near and far.

Novosibirsk is a center for academic excellence.

The city is home to Novosibirsk State University, one of the top universities in Russia, renowned for its research and education programs.

The Novosibirsk Metro is the newest metro system in Russia.

Opened in 1985, the Novosibirsk Metro provides efficient transportation for residents and visitors alike.

Novosibirsk is surrounded by picturesque nature.

Surrounded by stunning landscapes, including the Altai Mountains and the Novosibirsk Reservoir, the city offers numerous opportunities for outdoor activities.

The Novosibirsk State Circus is famous for its performances.

Showcasing talented acrobats , clowns, and animal acts, the Novosibirsk State Circus offers entertaining shows for all ages.

Novosibirsk is home to a thriving art scene.

The city is dotted with art galleries, showcasing the works of local and international artists .

Novosibirsk has a diverse culinary scene.

From traditional Russian cuisine to international flavors, the city offers a wide range of dining options to satisfy all taste buds.

The Novosibirsk State Museum of Local History is a treasure trove of historical artifacts.

Exploring the museum gives visitors an insight into the rich history and culture of the region.

Novosibirsk is known for its vibrant nightlife.

The city is home to numerous bars, clubs, and entertainment venues, ensuring a lively atmosphere after dark.

Novosibirsk has a strong ice hockey tradition.

Ice hockey is a popular sport in the city, with local teams competing in national and international tournaments.

The Novosibirsk State Philharmonic Hall hosts world-class musical performances.

Music lovers can enjoy classical concerts and symphony orchestra performances in this renowned venue.

Novosibirsk is home to the Akademgorodok, a scientific research town.

Akademgorodok is a unique scientific community located near Novosibirsk, housing numerous research institutes and academic organizations.

Novosibirsk has a unique blend of architectural styles.

The city features a mix of Soviet-era buildings, modern skyscrapers, and historic structures, creating an eclectic cityscape.

Novosibirsk is an important center for ballet training and education.

The city’s ballet schools and academies attract aspiring dancers from across Russia and abroad.

Novosibirsk is a gateway to the stunning Altai Mountains.

Located nearby, the Altai Mountains offer breathtaking landscapes, hiking trails, and opportunities for outdoor adventures.

Novosibirsk hosts various cultural festivals throughout the year.

From music and theater festivals to art exhibitions, the city’s cultural calendar is always packed with exciting events.

Novosibirsk is a green city with numerous parks and gardens.

Residents and visitors can enjoy the beauty of nature in the city’s well-maintained parks and botanical gardens.

Novosibirsk is a center for technology and innovation.

The city is home to several technology parks and innovation centers, fostering the development of cutting-edge technologies.

Novosibirsk has a strong sense of community.

The residents of Novosibirsk are known for their hospitality and friendly nature, making visitors feel welcome.

Novosibirsk is a paradise for shopping enthusiasts.

The city is dotted with shopping malls, boutiques, and markets, offering a wide range of shopping options.

Novosibirsk has a rich literary heritage.

The city has been home to many famous Russian writers and poets, and their works are celebrated in literary circles.

Novosibirsk is a popular destination for medical tourism.

The city is known for its advanced medical facilities and expertise, attracting patients from around the world.

Novosibirsk has a well-developed public transportation system.

With buses, trams, trolleybuses, and the metro, getting around the city is convenient and efficient.

Novosibirsk is a city of sport.

The city has a strong sports culture, with numerous sports facilities and opportunities for athletic activities .

Novosibirsk has a thriving IT and tech industry.

The city is home to numerous IT companies and startups, contributing to the development of the digital economy.

Novosibirsk celebrates its anniversary every year on July 12th.

The city comes alive with festivities, including concerts, fireworks, and cultural events, to commemorate its foundation.

Novosibirsk offers a high quality of life.

With its excellent educational and healthcare systems, cultural amenities, and vibrant community, Novosibirsk provides a great living environment for its residents.

Novosibirsk is a fascinating city filled with rich history, stunning architecture, and a vibrant cultural scene . From its origins as a small village to becoming the third-largest city in Russia, Novosibirsk has emerged as a major economic and cultural hub in Siberia . With its world-class universities, theaters, museums, and natural attractions, Novosibirsk offers a myriad of experiences for visitors.

Whether you’re exploring the impressive Novosibirsk Opera and Ballet Theater, strolling along the picturesque banks of the Ob River, or immersing yourself in the city’s scientific and technological achievements at the Akademgorodok, Novosibirsk has something for everyone.

From its iconic landmarks such as the Alexander Nevsky Cathedral to its vibrant festivals like the International Jazz Festival , Novosibirsk has a unique charm that will captivate any traveler. So, make sure to include Novosibirsk in your travel itinerary and discover the hidden gems of this remarkable city.

Q: What is the population of Novosibirsk?

A: As of 2021, the estimated population of Novosibirsk is around 1.6 million people.

Q: Is Novosibirsk a safe city to visit?

A: Novosibirsk is generally considered a safe city for tourists. However, it is always recommended to take standard precautions such as avoiding unfamiliar areas at night and keeping your belongings secure.

Q: What is the best time to visit Novosibirsk?

A: The best time to visit Novosibirsk is during the summer months of June to September when the weather is pleasant and suitable for outdoor activities. However, if you enjoy the winter chill and snow, visiting during the winter season can also be a unique experience.

Q: Are there any interesting cultural events in Novosibirsk?

A: Yes, Novosibirsk is known for its vibrant cultural scene. The city hosts various festivals throughout the year, including the International Jazz Festival, Novosibirsk International Film Festival, and the Siberian Ice March Festival.

Q: Can I visit Novosibirsk without knowing Russian?

A: While knowing some basic Russian phrases can be helpful, many establishments in Novosibirsk, especially tourist areas, have English signage and staff who can communicate in English. However, learning a few essential Russian phrases can enhance your travel experience.

Novosibirsk's captivating history and vibrant culture make it a must-visit destination for any traveler. From its humble beginnings as a small settlement to its current status as Russia's third-largest city, Novosibirsk has a story worth exploring. If you're a sports enthusiast, don't miss the opportunity to learn more about the city's beloved football club , FC Sibir Novosibirsk. With its rich heritage and passionate fan base, the club has become an integral part of Novosibirsk's identity.

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Travel, Tourism & Hospitality

• Total contribution of travel and tourism to GDP worldwide 2019-2034

In 2023, the total contribution of travel and tourism to the global gross domestic product (GDP) was roughly four percent lower than in 2019, the year before the COVID-19 pandemic. Overall, the contribution of travel and tourism to the global GDP amounted to 9.9 trillion U.S. dollars in 2023. This figure was predicted to reach an estimated 11.1 trillion U.S. dollars in 2024, exceeding pre-pandemic levels.

Which countries record the highest travel and tourism contribution to GDP?

GDP is the total value of all goods and services produced in a country in a year. It is considered an important indicator of a country's economic strength, and a positive change in GDP is a sign of economic growth. Both before and after the impact of COVID-19, the United States and China were by far the  leading travel markets based on the total contribution of travel and tourism to GDP , followed by Germany, the United Kingdom, and Japan. 

What are the most visited countries in the world?

In 2023, the number of international tourist arrivals worldwide increased significantly over the previous year but did not catch up yet with pre-pandemic levels. That year, France was the country with the highest number of international tourist arrivals worldwide , welcoming 100 million international visitors. Spain and the United States followed in the ranking in 2023.

Total contribution of travel and tourism to gross domestic product (GDP) worldwide in 2019 and 2023, with a forecast for 2024 and 2034 (in trillion U.S. dollars)

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2019 and 2023

figures are in constant 2023 prices and exchange rates as of March 2024

¹ Data for 2024 is estimated. ² Data for 2034 is forecast. Figures include the direct, indirect, and induced impact of travel and tourism.  Data from 2020 to 2022 were previously published by the source.

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