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CM Hemant Soren launches Jharkhand tourism policy

The new tourism policy focuses on eco-tourism and incentives to bring in investors into the state..

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CM Hemant Soren launches Jharkhand tourism policy

KEY ASPECTS OF THE POLICY

The policy focuses on providing civic amenities and adopting ways of beautification for sites like Deoghar, Parasnath, Madhuban and Itkhori. Religious tourist units will also be set up to increase religious tourism in the state.

With an aim to embrace eco-tourism and provide more tourist activities in nature, the policy includes provisions to provide accommodation in forest rest houses and tree plantations. It also has plans to develop eco-circuits like the Latehar-Netarhat-Betla-Chandil-Dalma-Mirchaiya-Getelsud circuit.

To help tourists experience the culture of Jharkhand, there is a push to organise food festivals, inter-state cultural exchange programmes and conferences to showcase the vibrant and diverse culture of the state.

ALSO READ | Hemant Soren’s mounting troubles: Is Jharkhand going the Maharashtra way?

Efforts are also being made to bridge the gap between rural and urban areas and, at the same time, boost the local rural economy. Activities include renovation of identified villages, promoting local cuisines, showcasing rural life, while publicising and promoting tourist-specific villages to enhance the potential of rural tourism.

The policy also strives to cater to modern travellers by making ample room for their tastes and likings. Proposals for promoting adventure tourism activities such as paragliding, water sports, rock climbing, gliding, etc were made.

The policy aims to brand Jharkhand as a haven to rest and recuperate by expanding tourist units under the ambit of wellness tourism.

Mining tourism, which is a new concept gaining traction nationally and internationally, will be explored under the policy to exhibit the mineral strength of the state.

INCENTIVES TO ATTRACT INVESTORS

The new policy seeks to attract an influx of investors to the state. Provisions to attract prospective investors include direct purchases of land for tourism enterprises, road permits, and a subsidy limit of 20-25 per cent to Rs 10 crore for new tourist units.

New tourism units will be entitled to reimbursement of 75 percent of the net SGST paid for five years since commencement of commercial operation. Further, there will be no holding tax charged on new tourism units and reimbursement of electricity duty for the first five years.

Other measures include benefits for the municipal corporation area and Jamshedpur NAC area with subsidy limits of Rs 7.5 crore and Rs 10 crore respectively, and an additional 5 per cent incentive over and above a cap of Rs 5 lakh for SC/ST, women entrepreneurs, handicapped persons and ex-servicemen will also be admissible. Special packages will be provided to investors on a first-cum-first serve basis. Published By: chingkheinganbi mayengbam Published On: Jul 24, 2022 --- ENDS --- ALSO READ | Why Hemant Soren is in a mining mess

  • Jharkhand Tourism Policy Offers Attractive Incentives and Opportunities for Investors

jharkhand new tourism policy

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jharkhand new tourism policy

Introduction 

The Government of Jharkhand formulated a new tourism policy to promote tourism for the all-round development of the State and to bring Jharkhand on an equal footing with other States in the tourism sector by 2025. 

A

Jharkhand is a fascinating state with its rich forests, beautiful waterfalls, excellent handicrafts, extensive water bodies, appealing wildlife, mesmerising dances, and, above all, hospitable and peaceful people. It is an ideal tourist destination because of its abundant biodiversity, mild climate, rich cultural and historical significance, sites of worship, and ethnic variety.  On July 23, 2022, in New Delhi, Chief Minister Shri Hemant Soren launched the Jharkhand Tourism Policy 2021 which offers plethora of fiscal incentives for investors. The new policy aims to revive, reinvent, and revamp the state's tourism sector in order to give the world a new perspective and dimension to the state of Jharkhand. The goal is to enable the world to see Jharkhand from a point of view of attraction instead of extraction.

The State's tourism policy strives to attract investors and push Jharkhand as one of the most popular travel destinations for both domestic and international tourists. The new policy will ensure that tourism-related infrastructure is developed efficiently and swiftly, generate employment opportunities, enhance state’s resources, and increase economic growth and development, which will boost tourism's contributions and raise the state's net state domestic product (NSDP).

The strategy adopted by the state to create a favourable atmosphere towards tourism among the local community, especially the tribals, is focused on conducting public awareness campaigns. The state will take measures to encourage Scheduled Castes, Scheduled Tribes, physically disadvantaged and women to actively participate in the tourism development process and enhance the involvement of the local population in tourism-related enterprises, leading to a feeling of ownership of the tourism economy within the people.

The key strategy highlighted includes having joint ventures with the private sector, organising buyer-seller meets to market tourism products, training stakeholders involved in tourism promotion, marketing, and other tourism-related services, providing basic infrastructure facilities, single window clearances, etc.  

Key Highlights

The State Government will provide civic amenities and will take steps for the development and beautification of areas of religious importance such as Deoghar, Parasanth, etc. The State will improve the quality of tourist facilities available at wildlife sanctuaries and national parks and develop camping sites with basic infrastructure facilities, and public convenience services to harness the potential of eco-tourism. Development of Eco-Circuits will be undertaken.

BH

To promote rural tourism, basic infrastructural and tourist facilities such as tourist information centres, open-air theatres, landscaping, craft bazaars, and nature trails would be developed in identified villages, which will raise the standard of living for the rural community. Infrastructure is considered to be the backbone of economic development. Improving the quality and development of infrastructure would lead to higher productivity and growth, facilitate trade and connectivity, and promote economic inclusion. 

b

The state shall promote various local fairs and festivals, traditional lifestyles and customs, clothes, cuisine, handicrafts, and other cultural heritage of the people of Jharkhand and prepare a calendar of events so that tourists and visitors get a chance to see and cherish the rich and varied cultural heritage of the state.  Further, exposure of tourists to the regional arts and crafts would help the local artists gain recognition and facilitate the growth and revival of the handicraft industry.

23

The state will organise annual adventure sports events at various locations to promote adventure tourism activities such as paragliding, water sports, rock climbing, gliding, motor gliding, etc. As adventure tourism is a 365-day destination for travel, this will solve the problem of seasonality. 

C

The government will constitute the Jharkhand Tourism Development Board to enhance interdepartmental cooperation and coordination which will help develop tourism in the state

The state will develop adequate facilities to ensure the safety of tourists, such as the provision of various rescue equipment like recovery vans, medical support, communication systems, etc. During important festivals, measures would be taken to ensure the safety and security of the tourists by setting up information centres, tented colonies to accommodate pilgrims, and deploying additional police forces. Ensuring and taking care of the safety of tourists will help improve the perception of the state among tourists and boost tourism.

To make travel accessible and affordable for youth, the development of low-cost accommodation including youth hostels shall be encouraged. The State would take suitable initiatives and encourage tent tourism at the selected camping facilities to meet short duration demand. To provide a historical experience, heritage buildings and older mansions will be revamped to increase tourist accommodation.

The State Government will establish the Jharkhand Tourist Home stay Scheme with the goal of providing tourists with standard and comfortable homestay amenities and supplementing the accommodation possibilities at various tourist attractions.  Staying in homestays will give visitors a sense of authenticity, that will allow tourists to experience Jharkhand’s customs, culture, cuisines etc.

Jharkhand will be marketed as a "Rest and Recuperate" destination by taking part in major road shows of the travel industry. The state will take steps to encourage wellness tourism, including organising Spiritual/ Medical/ Wellness Tourism events and promoting holistic therapy centres that offer physiotherapy, Ayurveda, naturopathy, yoga, and herbal treatments. 

Exciting getaway options have been incorporated for Weekend Getaway Tourism. Special efforts will be made to improve road connectivity and last-mile connectivity to major towns and cities in neighbouring states of Bihar, West Bengal, and Odisha.

56

The State will promote mining tourism, where various activities related to mining and processing, in addition to other tourist recreational facilities, will be showcased, in order to capitalise on the tourism potential of closed and abandoned mines. Mining tourism will not only highlight the state's mineral strength but also educate tourists about various mining and mineral-based activities. 

Public Private Sector Partnerships

Both Indian and foreign private investment will be actively encouraged by the state government. The state will provide all the help and support necessary to attract foreign direct investment for the construction and upkeep of the tourism infrastructure and amenities, and it may create joint ventures to establish world-class infrastructure projects.  Through various models of Public-Private Partnerships (PPP) such as BOT (Build-Operate-Transfer), BOOT (build, own, operate transfer), BLT (Built Lease Transfer), etc., measures will be taken to foster the establishment of such partnerships. Additionally, non-core operations like interstate bus terminals, railway stations, and airports will be open to private operators. This will enhance the system's effectiveness and viability.

Public Private Partnerships shall be encouraged for setting up camping sites at various suitable locations on an environmentally friendly basis. The state will encourage private entrepreneurs to promote and showcase the rural life of Jharkhand. The state will develop attractive package tours with the help of private sector tour operators and travel agencies to boost tourist footfall in Jharkhand.

The role of the private sector will be to construct and operate the tourism units. The private sector will achieve high standards in the quality of services by undertaking training and skill development programs. The private sector can collaborate with the state government in the promotion, branding and marketing of destinations. The public-private partnership will be mutually beneficial and ensure sustained growth of tourism.

Tourism economic zones would be developed in public-private partnerships based on the intrinsic attraction, the potential for development, and availability of resources in these zones. The government will encourage the establishment of private tourism zones by acquiring and making land available as per the legal provisions and by providing required infrastructural facilities, such as water, electricity, and roads.

Foreign Direct Investment

Tourism-related industries have been included in the priority list of industries for foreign investment to ensure that high-quality services are provided. Hotels, travel agents, tour operators and tourist transport operators have been accorded export status. The State Government will offer all possible assistance and support to attract foreign direct investment  The government will encourage foreign investments and technological collaborations by Overseas Corporate Bodies (OCB) and NRIs.

Fiscal Incentives

Several incentives have been offered as part of this policy to encourage investors towards public-private partnerships with the state. Special packages will be provided to prospective investors on a first-come, first-serve basis. The eligible investment projects include hotels, resorts, amusement parks, ropeways, adventure sports, wayside amenities water sports facilities, cruise ships and houseboats.

The following incentives shall be admissible to all new eligible tourism units:

  • 20% capital investment subsidy up to INR 7.5 crores for Municipal Corporation Area & Jamshedpur NAC area and up to INR 10 crores for other areas. Additional 5% incentives over and above INR 5 lakhs for SC / ST Entrepreneurs, Women Entrepreneurs, Handicapped person and Ex-servicemen
  • 30% captive power generating subsidy with a limit of INR 5 lakh. Additional 5% incentive over and above with a cap of INR. 0.75 lakhs to SC / ST Entrepreneurs, Women Entrepreneurs, Handicapped person and Ex-servicemen
  • 50% interest subsidy with a limit of INR 20 lakhs for 5 years. An additional incentive of 5% would be admissible to Tourism Units in Scheduled Areas outside urban limits.
  • Reimbursement of 75% of net SGST paid for five years
  • Reimbursement of electricity duty for five years
  • Reimbursement of 2% stamp duty to register / purchase / lease of land or building for the first transaction only
  • No holding tax shall be charged for the first five years

Non fiscal Incentives

In furtherance to the above fiscal incentives, the following are also provided:

  • All licenses, incentives, and subsidies would be managed by the Single Window System of the Department of Industries, Government of Jharkhand. This will facilitate a smooth flow of institutional finance and improve, strengthen and boost the tourism infrastructure in the state eliminating the need for investors to visit multiple platforms/ offices to gather information and obtain clearances. The Ease of doing business in the state will also increase.
  • Performance of tourism units would be evaluated regularly and basis objective evaluation criteria, awards would be given by the State Government for outstanding achievement in various sectors of tourism.
  • The State Government would take steps to select and train the appropriate number of guides. Courses would also be organised for those who are interested in taking up a career as a language guide, especially in foreign languages, like Japanese, Chinese, Arabic, Italian, French, German, Spanish, English, and Indian languages, like Bengali, Oriya, Gujarati, etc.

Tourism is one of the world's fastest-growing economic sectors driven by the astronomic rise in the number of travellers. Tourism can be viewed as an engine of sustainable growth in the state. The state government has formulated a comprehensive policy that will generate huge amount of employment opportunities, increase foreign exchange and reduce poverty.  The market segmentation approach adopted by the state is expected to pave the way to attract many tourists to the state. The government has engaged National Geographic to produce documentaries on Jharkhand, in a bid to promote tourism which will increase the footfall of tourists in the state. The development of tourist infrastructure and promotion of various segments of tourism will make the state a must-visit destination among tourists. The various incentives for public-private partnership and the focus on the upgradation of infrastructural and tourist facilities in the state will lead to overall economic and social development and attract many private players in the state. The new policy offers a roadmap for tourism to thrive in the state. 

This has been co-authored by  Sara Nasreen. 

  • https://www.financialexpress.com/lifestyle/travel-tourism/cm-soren-introduces-new-jharkhand-tourism-policy-says-state-to-be-known-for-attraction-not-extraction/2605651/
  • https://www.telegraphindia.com/jharkhand/the-launch-of-jharkhand-tourism-policy-2021/cid/1876175#
  • https://www.business-standard.com/article/economy-policy/from-extraction-to-attraction-jharkhand-launches-new-tourism-policy-122072400002_1.html
  • https://www.researchgate.net/publication/280882054_Economic_Impact_of_Tourism_A_Case_Study_of_Jharkhand
  • https://tourism.jharkhand.gov.in/cms/Application/uploadDocuments/download/Document20220726_124458.pdf

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Jharkhand Launches Tourism Policy To Bring Out "Marvels Of State"

There is also special focus on rural tourism with promotion of local cuisines and showcasing of rural life in tourist specific villages.

The state aims to be one of the most sought-after tourist destinations by 2025.

Jharkhand Chief Minister Hemant Soren launched the state's new tourism policy in New Delhi on Saturday, promising to bring out "marvels of the state" with focus on rural, mining and adventure tourism, among others.

"The policy aims to revive, renew and revamp the tourism sector of the state, to provide a different dimension and perspective as to how the world views the state of Jharkhand. It targets to bring out the marvels of the state that has an enchanting mix of old world charms and new age excitements," the government said in a statement.

The state aims to be one of the most sought-after tourist destinations by 2025. The key aspects of the policy focus on providing civic amenities and adopting ways of beautification for sites like Deoghar, Parasnath, Madhuban and Itkhori.

To elevate the potential of religious tourism in the state, religious tourist units will also be set up, it said.

"To help tourists experience the regal and resplendent culture of Jharkhand, there is a push to organise food festivals, inter state cultural exchange programmes and conferences to showcase the vibrant and diverse culture of the state. Efforts are also being made to bridge the gap between rural and urban areas and at the same time, boost the local rural economy," it said.

Adventure tourism too has been given attention for the modern traveller.

"Promotion of adventure tourism activities such as paragliding, water sports, rock climbing, gliding etc have been proposed. Further, Annual Adventure Sports Events are to be organised and regulatory frameworks for ensuring safety standards are to be set up. Water sports activities would be developed," it said.

Mining Tourism, which is a new concept gaining traction nationally and internationally will be explored under the policy to exhibit the mineral strength of the state.

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The policy has host of measures and incentives to attract influx of investors. "Attractive provisions have been proposed for prospective investors which include: direct purchases of land of tourism enterprises, road permits, subsidy limit of of 20-25% upto Rs.10 Crores for new tourist units," it said.

Special packages will be provided to investors on a first-cum-first serve basis, it said.  

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J’khand unveils new tourism policy, offers incentives for investors

Focus on environmentally sustainable ecological and religious tourism; investments invited from the private sector.

The Jharkhand government Saturday unveiled its tourism policy in the national capital which focuses on environmentally sustainable ecological and religious tourism and invited investments from the private sector, promising them a series of incentives including tax waivers and subsidies, .

Jharkhand CM Hemant Soren unveils the new tourism policy for his state, in New Delhi on Saturday. (Sanjeev Verma?HT)

Addressing the audience that included stakeholders from the tourism and hospitality industry, chief minister Hemant Soren said the policy is guided by the idea to transform Jharkhand’s image of being a mineral-producing state to a tourism hub.

“Since British times, Jharkhand has been seen through the prism of mining. There is much more to it. People spend lakhs to visit popular tourists places. But you will be surprised to know that we have locations like Netarhat, which has climate and vegetation like other hill stations. It would give you a feel of places like Shimla, Kullu and Manali,” Soren said.

Inviting investors to become a partner in the tourism sector, which is a big employment generator, Soren said the state would be offering special package for first movers. “Besides the incentives in the policy, we will give special package to investors on first come first served basis,” said Soren.

Unveiling the key features of the policy, state tourism secretary Amitabh Kaushal counted religious tourism, economically sustainable eco tourism and tribal culture as the focus areas of the policy.

“Religious tourism is a key element of the this industry. We have a number of religious centres, including those Hindu, Buddhist and Jainism pilgrim centres. PM Modi recently visited Baba Baidyanath temple in Deoghar. We have Parasnath in Giridih, which is one of the biggest Jain pilgrim centres. Itkhori in Chatra is important for Hindus, Buddhist and Jain pilgrims. Our state is well connected by rail, road and air routes. We now have two airports after the PM recently inaugurated the Deoghar airport,” said Kaushal.

Unveiling the fiscal incentives for the investors, Kaushal said besides a single window clearance system, the state would also provide tax holidays and subsidies.

“We would provide capital investment subsidy up to ₹ 10 crore, reimbursement of GST up to five yeara, holding tax waivers for five years, subsidy for captive power plants. We would provide special provisions for the categories like SC/ST, women and divyangs,” he added.

Security, which is a pertinent issue for tourism to thrive in any state, shall be ensured by forming a tourist security force, 24-hour tourist helpline and a central control room, an official said.

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  • Jharkhand set to unveil ambitious tourism policy

jharkhand new tourism policy

  • Updated On Jul 22, 2022 at 12:36 PM IST

jharkhand new tourism policy

Chhattisgarh intent on building a strong case for niche/sustainable tourism: Anil Kumar Sahu

Chhattisgarh now has a new state Tourism Policy that focuses on various themes of tourism within the state - eco-tourism, ethnic tourism, and adventure tourism among others. Focussed on the growth of tourism within the state, Chhattisgarh Tourism Board is incentivising the involvement of local entrepreneurs and private investors in the development of tourism.

  • Published On Jul 22, 2022 at 12:35 PM IST

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From extraction to attraction: Jharkhand launches new tourism policy

Key areas will be employment, economic growth, sustainable development and preservation of art, culture, and heritage.

Jharkhand tourism

The state also plans to introduce the Jharkhand Tourism Home Stay Scheme, a bed-and-breakfast scheme of the state’s tourism ministry, on the lines of ‘Incredible India’

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  • Jharkhand’s new tourism policy promises a slew of incentives for potential investors

jharkhand new tourism policy

  • P Krishna Kumar ,
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  • Updated On Jul 25, 2022 at 03:15 PM IST

<p>Unveiling of Jharkhand's new tourism policy by the State's CM, Hemant Soren in Delhi.</p>

  • By P Krishna Kumar ,
  • Published On Jul 25, 2022 at 03:15 PM IST

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Jharkhand’s new tourism policy: Focus on religious, adventure destinations, tribal culture

According to the new policy, up to 15% upfront subsidy of the total production cost will be provided to any film shot in jharkhand..

Jharkhand tourism, Jharkhand tourism destinations, Jharkhand tourism policy, Jharkhand tourism top destinations, things to do in Jharkhand, Jharkhand religious tourism, Jharkhand film shooting, indian express, Jharkhand news

Jharkhand on Thursday unveiled its Tourism Policy 2020, in a bid “to reinvent and position Jharkhand as a must-visit destination” on the tourism Map of India.

Officials said the aim of the policy is to enhance the tourist experience in Jharkhand and “brand the state as a safe and welcoming destination” for domestic as well as foreign tourists, with coordinated efforts of the government and host communities.

jharkhand new tourism policy

The 2020 policy says it will create 75,000 jobs in the tourism sector, mostly for the backward and vulnerable. As many as 130 tourist spots have been identified. The policy aims to give capital investment incentives too.

Barring a few additions, the 2020 policy is similar to the Tourism Policy 2015, and will continue its focus on the same lines:

Religious Tourism : Parasnath Development Authority has been set up to manage Madhuban and Parasnath. Itkhori and Basukinath to be developed on the lines of Deoghar

Festive offer

Eco Tourism : Developments of eco-circuits like Latehaar-Netarhat-Chandil-Betla-Dalma-Mirchaiya-Getelsud Circuit. Focusing on Netarhaat area.

Cultural : Choki Dhani type model to be developed as an integrated tribal complex to showcase different tribal cuisines.

Rural Tourism : Village Tourism Committees to be identified and established. Identification of villages to be set us model villages. Homestay concept to be brought into picture.

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Adventure : An adventure tourism institute has been set up to provide training to local youth. A master plan to be prepared for the development of trek routes, water sports activities. Rescue teams to be formed for adventure sports.

Wellness Tourism : Jharkhand will be promoted as a ‘Rest and Recuperate’ destination. Holistic therapy centres will be included in the definition of tourism units

Film tourism : A film city to be established in conjunction with Public relations Department. Up to 15% upfront subsidy of the total production cost of any film shot in Jharkhand will be provided.

Mining Tourism : Financial support to encourage tourism activities in the mining sector. Joint ventures with public and private companies for employment opportunities to locals.

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CM Hemant Soren launches ‘Jharkhand Tourism Policy 2021’ to revive and renew

Hemant soren, chief minister, jharkhand, launched the ‘jharkhand tourism policy 2021’. the policy aims to revive, renew, and revamp the tourism sector of the state, to provide a different dimension and perspective as to how the world views the state of jharkhand ..

Jharkhand Tourism Policy 2021

It targets to bring out the marvels of the state that has an enchanting mix of old-world charms and new-age excitements. Jubilant Jharkhand embarks on a journey to register its place as one of the most sought-after tourist destinations by 2025.

Addressing the launch of ‘Jharkhand Tourism Policy 2021’, organized by FICCI, jointly with the Jharkhand government, the Chief Minister said, “Pandemic has been a challenge for people across the globe. Tourism sector has had the hardest hit. We have tried to figure out the deterrents in the path of development and aim to do the best that we can for the betterment of our state and its residents.”

Jharkhand Tourism Policy 2021

The key aspects of the ‘Jharkhand Tourism Policy 2021’ focus on providing civic amenities and adopting ways of beautification for sites like Deoghar, Parasnath, Madhuban and Itkhori. With its aim to elevate the potentials of religious tourism in the state, religious tourist units will also be set up. Further, with its ambitions to embrace eco-tourism and make tourist activities more responsible in nature, provisions are also being made to provide accommodations to tourists in forest rest houses and tree plantations along with development of eco-circuits like the Latehar-Netarhat-Betla-Chandil-Dalma-Mirchaiya-Getelsud circuit.

To help tourists experience the regal and resplendent culture of Jharkhand, there is a push to organise food festivals, interstate cultural exchange programmes, and conferences to showcase the vibrant and diverse culture of the state. Efforts are also being made to bridge the gap between rural and urban areas and at the same time, boost the local rural economy.

Activities include renovation of identified villages, promoting local cuisines, showcasing rural life, while publicizing and promoting tourist specific villages to enhance the potential of rural tourism. Village Tourism Committees (VTC) and Rural Tourism Subcommittee to be formed in this regard.

The Policy also strives to cater to the modern travellers by making ample room for their tastes and likings. Promotion of adventure tourism activities such as paragliding, water sports, rock climbing, gliding etc. have been proposed. Further, Annual Adventure Sports Events are to be organised and regulatory frameworks for ensuring safety standards are to be set up. Water sports activities would be developed and extended to various water bodies in the State like Tilaiya, Massanjore, Chandil, Pataratu, Getalsud, Kelaghagh, Kanke Dam, Hatia dam, etc.

The policy aims to brand Jharkhand as a haven to ‘Rest and Recuperate’ by means of expanding tourist units under the ambit of wellness tourism. Exciting getaway options for those looking for a break from the mundane and fast-paced city life have been incorporated by the virtue of Weekend Getaway Tourism. Mining Tourism, which is a new concept gaining traction nationally and internationally across will be explored under the policy to exhibit the mineral strength of the state.

Jharkhand Tourism Policy 2021

The New Tourism Policy seeks to attract an influx of investors to the state. Attractive provisions have been proposed for prospective investors which include: direct purchases of land of tourism enterprises, road permits, subsidy limit of 20-25 percent up to Rs 10 crores for new tourist units, and new tourism units shall be entitled to reimbursement of 75 percent of net SGST paid for 5 years since the commencement of commercial operation, no holding tax to be charged to new tourism units and reimbursement of electricity duty for the first 5 years.

Other measures include benefits for the Municipal Corporation Area and Jamshedpur NAC area with subsidy limits of Rs. 7.5 Crores and Rs. 10 Crores respectively, and an additional 5 percent incentive over and above a cap of Rs 5 lakhs for SC/ ST, women entrepreneurs, handicapped persons, and Ex-Servicemen shall also be admissible. Special packages will be provided to investors on a first-cum-first serve basis.

The unveiling of Jharkhand Tourism Policy 2021, reinstates the state’s vows to offer a vibrant voyage.

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New Delhi, Jul 23 (PTI) Jharkhand Chief Minister Hemant Soren launched the new tourism policy of the state here on Saturday and announced that National Geographic India has been roped in for an upcoming documentary series to boost the state’s tourism sector, officials said.

Actor Rasika Dugal will be hosting the series — “Postcards from Jharkhand” — on the television channel from July 23, where she will highlight Jharkhand’s scenic views, mosaic art and culture and some of the unique experiences exclusive to the state, they added.

“Jharkhand is a hidden treasure house of nature, culture and sustainable living. From traces of ancient human civilisation to its picturesque natural beauty, charismatic heritage and the deep-rooted indigenous traditions and communities — it is a place you will feel at home,” Soren said on the occasion.

He said Jharkhand has been battling a lot of challenges and COVID-19 has hit the tourism industry hard.

“Many people suffered losses during the coronavirus pandemic, especially those associated with the tourism industry and hence, this new policy will help them recover their losses,” he said.

The chief minister said National Geographic has captured Jharkhand’s story through its lens in the most innovative way.

“Having someone like Rasika, who hails from Jamshedpur, on board, we are quite pleased to present an unseen Jharkhand like never before and welcome all the nature lovers and other travellers to visit and explore Jharkhand,” he said.

The new Jharkhand tourism policy includes having strategic joint ventures with private tour operators for setting up tourist packages and services, upgrading the tourist information centres (TICs) and conducting a detailed assessment of tourism potential of every district.

It also includes the involvement of experts in planning and executing “master plans” for the development of tourism circuits and tourism-related projects.

The strategy of the new policy includes conducting effective public awareness campaigns, particularly among the tribals, organising buyer-seller meetings to market the tourism products effectively and training all the stakeholders in tourism promotion, marketing and tourism-related services. PTI ABU RC RC

This report is auto-generated from PTI news service. ThePrint holds no responsibility for its content.

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