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How Princess Cruises Works With Influencers to Tell Its Brand Stories More Authentically

By   Seth Arenstein

As you read in our May 15 edition, the Fyre Festival was a boon to those in the anti-influencer camp. A slew of influencers endorsed what was supposed to be a luxurious event on a secluded island featuring a fabulous concert. As Katie Paine wrote in that edition, what followers of well-compensated Instagram influencers found when they arrived at the festival were “blown-down FEMA tents and cheese sandwiches.” Fyre spent lavishly on high-priced influencers, but failed to make the same investment in the event itself. While this incident may not in itself be an indictment of the practice of using influencers to support brands, it prompted us to think about why brands collaborate with influencers and some best practices associated with them.

We spoke with Sara Dunaj, social media manager, Princess Cruises , who acknowledges the chatter that the influencer bubble is ready to burst for many brands. Still, Princess believes in the judicious use of influencers “as a way for us to get out messages that we might not be able to authentically disseminate as a brand.”

For example, she says, “if we were to put out an ad that says, ‘On a cruise, you’ll never get bored,’ no consumer is going to buy that, because it’s so strongly biased.” The result of her brand’s work with influencers is social content “that shows, not tells” how enjoyable a cruise can be, she says. [Influencers] show “themselves authentically having non-stop fun…and transformative experiences [on our cruises and at the destinations we sail. And they do this] in ways that we as a brand cannot...it’s far more impactful than if we were to tell a consumer what’s going to happen” on a Princess cruise.

Compensation

Since influencers are working full-time on content creation “we absolutely believe in compensating them.” When negotiating, Dunaj looks for the “sweet spot…where the brand gets the ROI it needs and the influencer feels he or she is being compensated fairly.” With “so many influencers in the marketplace with sky-high fees, most brands are not going to be able to get” a proper ROI. “It’s really about looking for those right partnerships where you will get the ROI” you need. Dunaj feels brands should hold influencer marketing “to the same standard they hold other types of advertising, PR and social media.”

Finding Them/Message Control

Princess works with its agency MMGY to find influencers “who have the right audience that will impact our bottom line.” These are not necessarily influencers with “the biggest audience,” she adds. Selena Gomez has the largest Instagram following, yet “her audience of tweens” are unlikely “to book a cruise” so “we wouldn’t work with her, even if we received a good rate.”

Dunaj also seeks influencers “who will truly enjoy our brand…when influencers are creating content, it’s very obvious when they don’t have a passion for your brand.”

“We don’t require our influencers to submit their content to us for review before posting. We don’t want it to be in our voice. We want it to be in their voice. We want them to be sharing their authentic experience and what they know will matter to their audience. We’re willing to give up that bit of control because we realize the influencers know their audiences better than we ever could.” Yet “we absolutely do have discussions [with influencers] about priority messaging, what aspects of our product we’re trying to push, but we leave it to them” to convey these messages to their audience.

Delicate Dance

Having just returned from an 11-day, seven-country Baltic cruise with influencers, Dunaj has plenty of tips for communicators charged with overseeing an influencer effort. The main themes revolve around two-way communication and scheduling. Communicators who are comfortable working with traditional media will need to adjust. The biggest conundrum is creating a schedule that is flexible but also loaded with potential experiences. Influencers need flexibility on trips, since “it takes longer to set up an Instagram post…with the perfect cake and cappuccino than you’d expect.” A packed schedule can result in a lower ROI for a brand since influencers will lack the time required “to push out as much content” as they need to, she adds.

Still, it’s important to give influencers plenty of content possibilities, she says. With the advent of Instagram Stories, social influencers “have to push out a very steady stream of content…they’re filing 24/7...it can be exhausting.”

In addition, “keep in mind their peak engagement times…they have a content cadence and a scheduled posting time just as any brand would. Their social presence is highly strategic.” And don’t forget about time zone changes as they relate to influencers’ posting schedules. “Working with influencers is a true partnership.” As such communication is key, she adds.

Note: Dunaj will speak at PR News ’ Big 4 Social Media Conference, Aug. 9-10, San Francisco. Info: bit.ly/2pZcFct

Note: This content appeared originally in PR News , June 5, 2017. For subscription information, please visit: https://www.prnewsonline.com/about/info

CONTACT: @saradunaj

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Brian O’Connor

Princess Cruises has appointed Brian O’Connor to the role of vice president, public relations, effective June 1.  He succeeds Julie Benson who will retire May 29, after 32 years of service.

In this role, O’Connor will lead the team accountable for media relations, publicity, social media, community relations, ship introductions and special events. He will drive messaging for product and program launches and be responsible for issues management and crisis communications. He will also oversee the collaboration among the international public relations teams in the United Kingdom, Australia and throughout Asia.

“Brian brings more than 15 years of experience in strategic planning and creative campaign development to this integral role for Princess Cruises,” said Gordon Ho, senior vice president of global marketing and North America sales. “Princess will benefit from his leadership and his track record of developing and executing high-profile initiatives that will shape the narrative of our global brand and increase awareness among key audiences including media, retailers, consumers and employees,” added Ho.

Julie Benson: Short timer.

O’Connor joined the company in 2006 as director, public relations for Cunard Line elevating awareness for the brand in North America through such high-profile initiatives as Queen Mary 2 appearing in the premier episode of the hit series Mighty Ships created by Discovery Channel, the Britannia Ball gala fundraiser for the New York City Opera and the first performances by James Taylor and his band on a transatlantic crossing.  He’s supported the launch of Queen Victoria with press events by partnering with NYC & Company and staging the first three Queens Cunard Royal Rendezvous in New York in 2008. He was promoted to director, marketing and public relations in 2009 and supported the launch of Queen Elizabeth in 2010.

In 2012, O’Connor was appointed vice president, North America sales, responsible for leading the field sales team representing both Princess and Cunard.  He is credited with strengthening trade relations and growing distribution with North America retail partners. As he transitions from sales he will complete his service as chairman of the CLIA Trade Relations Committee.  Interviews to identify his successor are underway.

Prior to joining Cunard, O’Connor served as director of public relations at The Beverly Hilton in Beverly Hills, where he was accountable for publicity and media relations for more than 125 events annually ranging from red carpet charity galas and political fundraisers to numerous award shows including The Golden Globe® Awards.

In addition to positions held at Princess and Cunard, O’Connor is a past president and five term board member of the Public Relations Society of America – Los Angeles Chapter (PRSA-LA). He is also a graduate of the Protocol School of Washington’s protocol officer training and certification and is a member of Protocol Diplomacy International – Protocol Officers Association (PDI-POA).

O’Connor is a graduate of Michigan State University’s School of Communication Arts & Sciences.

Additional information about Princess Cruises is available through a professional travel consultant, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company’s website at princess.com.

About Princess Cruises:

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 18 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. A recognized leader in worldwide cruising, Princess carries 1.7 million guests each year to destinations around the globe ranging in length from three to 114 days. The company is part of Carnival Corporation & plc.

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Princess Cruises Launches US PR Agency Review

Provoke media understands that princess cruises is looking for a new us pr agency of record..

Diana Marszalek 06 Nov 2023 // 7:20PM GMT

SANTA CLARITA, CA — Princess Cruises is reviewing its US PR agency support, PRovoke Media has learned. PRovoke Media understands that Princess Cruises — which is owned by Carnival, one of the largest cruise line companies in the world — is looking for an agency of record to handle primarily consumer communications. Corporate communications also is part of the remit, sources said. Princess Cruises confirmed that the pitch currently is underway. “This review is not the result of any shortcomings with our current agency but rather a reflection of the high premium we place on maintaining excellence in our business operations, including our strategic partnerships,” the company said in a statement. “A regular evaluation of our agencies of record is essential to staying at the forefront of our industry and ensuring that we continue to optimize our effectiveness in promoting the Princess cruise experience and protecting our iconic brand.” The US review comes on the heels of changes in Princess’ UK agency partnerships. Earlier this year, Princess hired Stir PR to handle its communications in the UK. The cruise line also awarded The7stars its media account. In the US, Princess has recently worked with creative agency Omelet, which executed integrated marketing campaigns for the brand. Princess has also worked with Ogilvy and Golin over the years. FleishmanHillard handled PR for all of Carnival’s cruise lines, including Princess, in Australia.

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News Release

Princess cruises successfully completes first voyage following extended pause in operations.

SANTA CLARITA, Calif. , Aug. 1, 2021 /PRNewswire/ -- Majestic Princess returned to Seattle today, concluding its sailing to Alaska and marking the first successful United States voyage for Princess Cruises  following the extended pause in operations. The ship became the line's first ship to return to service, kicking off the partial season of Alaska sailings departing through September 26, 2021 . The round-trip, seven-day cruise visited Glacier Bay National Park , Juneau , Skagway and Ketchikan .

In addition to visiting signature ports, glaciers and attractions, guests on board Majestic Princess this summer will enjoy authentic Alaska -themed activities offered throughout the award-winning "North to Alaska " program that brings together local personalities, culture and Alaska seafood to immerse guests in the history and traditions of The Last Frontier. Signature specialty dining, Movies Under the Stars, production shows and Discovery@SEA programs are also available—from original musicals, magic shows, feature films, top comedians and original game shows, guests will be entertained while onboard Majestic Princess.

Jan Swartz , Princess Cruises president. "From the very beginning, Alaska has been at the core of Princess Cruises and has really helped shaped the very essence of who we are today. While visiting ports of call, I personally expressed my gratitude to our port partners and elected officials who were instrumental in our return and joined me in warmly welcoming guests to their picturesque communities."

This fall, Princess Cruises will begin sailing from Los Angeles , San Francisco , and Ft. Lauderdale. Starting between September 25 and November 28, 2021 , cruises onboard eight Princess MedallionClass™ ships will once again take guests to the Caribbean , Panama Canal , Mexico , Hawaii , and the California Coast .

Princess cruises sailings through 2021 are available for guests who have received their final dose of an approved COVID-19 vaccine at least 14 days prior to the beginning of the cruise and have proof of vaccination. Crew vaccinations will be in accordance with CDC guidelines.

Princess MedallionClass Vacation A significant part of the guest services experience includes the cruise line's effortless and personalized Princess MedallionClass vacation.

Majestic Princess offers TrulyTouchless™ experiences with more ways to support physical distancing and personalization that simplifies the guest experience and delivers next-level service supporting new health protocols. 

The cruise line's award-winning OceanMedallion wearable device replaces the traditional cruise card and pairs with embedded IoT ("Internet of things") - driven innovative technology to significantly expand touch-free options and personalization on board Majestic Princess. The cruise line just announced CrewCall TM  service on demand is available on stateroom TVs as well as the MedallionClass app and leverages the innovative OceanMedallion wearable to guide a crew member to a guest's exact location to be of service to the guest. Additional features include:

• Touchless embarkation and disembarkation 
• Keyless stateroom entry 
• Completely contactless commerce 
• Simplified safety training 
• On-demand food, beverages and retail items delivered anywhere on board 
• Guest service requests via mobile device chat 
• Location-based gaming and wagering
• Entertainment content via smart devices 

Majestic Princess offers the best Wi-Fi at sea, MedallionNet™, so guests can stay connected to the things and people they love and share vacation memories with ease. MedallionNet offers unprecedented connectivity that's fast, unlimited, reliable, and affordable with an access point in every stateroom, so guests can stream favorite movies, shows, games and music; connect to favorite social media sites; and video chat from anywhere on the ship. 

Cruise with Confidence

As of now and subject to change as CDC guidance, medical, and public health guidance evolves, the line's  Cruise Health  program provides steps to enhance public health. Please check regularly, as there will be updates as new procedures are finalized and existing protocols may evolve.

Updates to the cruise line's  Cruise with Confidence  program are also being implemented, providing peace of mind for booked guests who may encounter an unexpected trip cancellation or interruption due to COVID-19. Guests can cancel for any reason up to 30 days before departure and receive a Future Cruise Credit for any cancellation fees and a refund of additional funds received to the original payment method. As an enhanced benefit, guests may cancel and receive the same Future Cruise Credit and refund within 30 days all the way to sailing day if they test positive for COVID-19. Full details can be found  here . 

Cruises can be booked through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at  www.princess.com .

Editors' note: B-roll can be downloaded here .

About Princess Cruises :    One of the best-known names in cruising, Princess Cruises is the world's leading international premium cruise line and tour company operating a fleet of 14 modern cruise ships, carrying two million guests each year to 380 destinations around the globe, including the Caribbean , Alaska , Panama Canal , Mexican Riviera, Europe , South America , Australia / New Zealand , the South Pacific, Hawaii , Asia , Canada /New England, Antarctica, and World Cruises . A team of professional destination experts have curated 170 itineraries, ranging in length from three to 111 days and Princess Cruises is continuously recognized as "Best Cruise Line for Itineraries."  In 2017 Princess Cruises , with parent company Carnival Corporation , introduced MedallionClass Vacations enabled by the OceanMedallion device, the vacation industry's most advanced wearable device, provided free to each guest sailing on a MedallionClass ship. The award-winning innovation offers the fastest way to an effortless personalized vacation giving guests more time to do the things they love most. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK).    

In line with the latest advice from health officials about COVID-19, Princess Cruises is currently enhancing health and safety protocols with input from medical experts and government bodies and assessing how they may impact future itineraries. Actual offerings may vary from what is displayed in marketing materials. Click on the following links to stay updated on   current  Cruise Updates  and  Health & Safety protocols .   

SOURCE Princess Cruises

[email protected]; Negin Kamali, +1 661 753 1539, [email protected]; Briana Latter, + 1 661 753 1538, [email protected]

AIDA Cruises is the market leader in the German-speaking cruise market. Home of the smile, AIDA Cruises is the epitome of a premium-quality, relaxing cruise and operates one of the world’s most state-of-the-art fleets. Visit: www.aida.de

Carnival Cruise Line, also known as America’s Cruise Line, is a leader in contemporary cruising and operates a fleet of ships designed to provide fun and memorable vacation experiences at a great value. Visit: www.carnival.com

Costa Cruises delivers Italy’s finest at sea, bringing modern Italian lifestyle to its ships to provide guests with a true European experience that embodies a unique passion for life through warm hospitality, entertainment and gastronomy. Visit: www.costacruise.com

Cunard is the epitome of British refinement for travelers who relish the line’s impeccable White Star Service, gourmet dining, world-class entertainment, and the legacy of historic voyages and transatlantic travel. Visit: www.cunard.com

Holland America Line's premium fleet of spacious, elegant mid-sized ships feature sophisticated five-star dining, extensive entertainment and activities, innovative culinary enrichment programs and compelling worldwide itineraries. Visit: www.hollandamerica.com

P&O Cruises (UK) is Britain’s favorite cruise line with a fleet of ships combining genuine service and a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time. Visit: www.pocruises.co.uk

P&O Cruises (Australia) provides a quintessential holiday experience for Australians and New Zealanders, taking them to some of the world's most idyllic and hard-to-reach places across Asia and the South Pacific. Visit: www.pocruises.co.au

Princess is the world’s leading international cruise line and tour company operating a fleet of modern cruise ships, renowned for the innovative design and wide array of choices in dining, entertainment and amenities. Visit: www.princess.com

Seabourn provides ultraluxury cruising vacations in a unique, small-ship style that focuses on genuine, intuitive service, all-suite accommodations, superb cuisine and unique experiences in destinations worldwide. Visit: www.seabourn.com

Customer Support and Information

Live support & info, support request.

We respond to all correspondence from our guests as quickly as possible.

For immediate assistance, please visit our Frequently Asked Questions or chat with our Live Support Team .

For immediate assistance, please call 132488 from Australia or 0800 780 717 from New Zealand.

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Login here to update your account information and/or contact preferences.

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Reasonable expenses that are a direct result of a change in your voyage or itinerary made by Princess Cruises may be submitted for consideration for reimbursement.

For pre-cruise support, please use our Live Chat or call us at 1-800-PRINCESS (1-800-774-6237) . You can also visit our Frequently Asked Questions .

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Princess® is pleased to offer a special Carnival Corporation shareholder onboard spending money program. This program is available to shareholders holding a minimum of 100 shares of Carnival Corporation or Carnival plc. This benefit is applicable on all published sailings. Restrictions may apply.

Login (optional) to your My Princess account to review your active Future Cruise Deposits.

The form below only covers Future Cruise Deposits. Please complete the form to request your FCD extension.

All Future Cruise Deposits expiring in the next 120 days will be extended for 1 year unless a 2 year extension is noted below.

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To continue with your refund request, please provide expense details related to your vacation. Please refer to any communications you have received for more details on what expenses may be eligible for reimbursement.

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Please note that requests will be processed within 10 business days and only cover Future Cruise Deposits purchased onboard a previous sailing.

By clicking the Submit button, (on behalf of all passengers listed above) you certify the information provided is true and correct. Refund requests are processed in the order received. Your request will be reviewed, and any reimbursement will be sent to you in the form of a check mailed to the address indicated on the booking. Please note: we are unable to reimburse costs incurred for alternative holiday plans or wages.

Standard processing time is approximately four weeks from date of receipt. Please note that requests received without appropriate receipts and documentation may result in processing delays. If we have any questions regarding your claim, we will contact you using the information provided in this request.

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If you require immediate assistance, please call us at: 1-800-774-6237 .

If you require immediate assistance, please call us at: 132488 or 1300 551 853 .

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News Release

Princess cruises is now the official cruise vacation partner for the porsche club of america national events.

SANTA CLARITA, Calif. , March 7, 2022 /PRNewswire/ -- Princess Cruises today announced the beginning of a relationship with Porsche Club of America as the official cruise vacation partner for its national events.

John Padgett , president of Princess Cruises .  "We share an obsession for personalized experiences, and look forward to providing members with concierge service that creates a Princess Cruise vacation that's customized uniquely for them."

Vu Nguyen , executive director for Porsche Club of America .  "We're excited that our members will be able to sail to more than 330 destinations on the world's most innovative fleet ships all at exclusive PCA rates."

To kick off the new partnership, Padgett was on hand at the recent Werks Reunion Amelia Island , a celebration of Porsche automobiles and judging competition, and awarded the winning Porsche owner with a Princess MedallionClass vacation.

Princess Cruises delivers the ultimate in effortless, personalized cruising featuring the world-class dining and entertainment Princess is renowned for, all elevated with the Princess MedallionClass Experience. On all ships in the Princess fleet, it begins with the Medallion™, a quarter-sized, wearable device that enables everything from expedited contactless boarding to locating loved ones anywhere on the ship, as well as enhanced service like having whatever guests need, delivered directly to them, wherever they are on the ship. In addition, guests can share their favorite cruise moments using MedallionNet, the best WiFi at sea, as well as stay connected with friends and family back home, work remotely anywhere on the ship, quickly post content and stream favorite movies and shows.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-PRINCESS (1-800-774-6237), or by visiting the company's website at http://www.princess.com/ .

About Princess Cruises :       One of the best-known names in cruising, Princess Cruises is the world's leading international premium cruise line and tour company operating a fleet of 15 modern cruise ships, carrying millions of guests each year to 380 destinations around the globe, including the Caribbean , Alaska , Panama Canal , Mexican Riviera, Europe , South America , Australia / New Zealand , the South Pacific, Hawaii , Asia , Canada /New England, Antarctica, and World Cruises . A team of professional destination experts have curated 170 itineraries, ranging in length from three to 111 days and Princess Cruises is continuously recognized as "Best Cruise Line for Itineraries."  In 2017 Princess Cruises , with parent company Carnival Corporation , introduced MedallionClass Vacations enabled by the Medallion device, the vacation industry's most advanced wearable device, provided free to each guest sailing on a MedallionClass ship. The award-winning innovation offers the fastest way to an effortless personalized vacation, giving guests more time to do the things they love most. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK).      

In line with the latest advice from health officials about COVID-19, Princess Cruises is currently enhancing health and safety protocols with input from medical experts and government bodies and assessing how they may impact future itineraries. Actual offerings may vary from what is displayed in marketing materials. Click on the following links to stay updated on   current  Cruise Updates  and  Health & Safety protocols .      

SOURCE Princess Cruises

Media Contacts: Negin Kamali, +1 661-753-1539, [email protected]; Vicki Johnson, +1 407-340-9658, [email protected]

AIDA Cruises is the market leader in the German-speaking cruise market. Home of the smile, AIDA Cruises is the epitome of a premium-quality, relaxing cruise and operates one of the world’s most state-of-the-art fleets. Visit: www.aida.de

Carnival Cruise Line, also known as America’s Cruise Line, is a leader in contemporary cruising and operates a fleet of ships designed to provide fun and memorable vacation experiences at a great value. Visit: www.carnival.com

Costa Cruises delivers Italy’s finest at sea, bringing modern Italian lifestyle to its ships to provide guests with a true European experience that embodies a unique passion for life through warm hospitality, entertainment and gastronomy. Visit: www.costacruise.com

Cunard is the epitome of British refinement for travelers who relish the line’s impeccable White Star Service, gourmet dining, world-class entertainment, and the legacy of historic voyages and transatlantic travel. Visit: www.cunard.com

Holland America Line's premium fleet of spacious, elegant mid-sized ships feature sophisticated five-star dining, extensive entertainment and activities, innovative culinary enrichment programs and compelling worldwide itineraries. Visit: www.hollandamerica.com

P&O Cruises (UK) is Britain’s favorite cruise line with a fleet of ships combining genuine service and a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time. Visit: www.pocruises.co.uk

P&O Cruises (Australia) provides a quintessential holiday experience for Australians and New Zealanders, taking them to some of the world's most idyllic and hard-to-reach places across Asia and the South Pacific. Visit: www.pocruises.co.au

Princess is the world’s leading international cruise line and tour company operating a fleet of modern cruise ships, renowned for the innovative design and wide array of choices in dining, entertainment and amenities. Visit: www.princess.com

Seabourn provides ultraluxury cruising vacations in a unique, small-ship style that focuses on genuine, intuitive service, all-suite accommodations, superb cuisine and unique experiences in destinations worldwide. Visit: www.seabourn.com

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Princess Cruises Extends Cruise Industry’s Best Price Guarantee on 2025 & 2026 Cruises

Now through dec. 15, “better than best price guarantee" lets smart shoppers book early with absolute confidence princes.

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FT. LAUDERDALE, Fla. (2024 年 9月 13 日) – After a successful launch earlier this summer, Princess Cruises is extending its “Better than Best Price Guarantee” offer through 2024 年 12月 15 日 , so guests can continue to book their ultimate 2025 or 2026 cruise vacation with the added confidence they are securing the absolute best cruise fare available.

With the “Better than Best Price Guarantee” guests are assured that if they find a better fare for the same Princess cruise, stateroom category, and sail date at any time before their final payment, Princess will honor the lower rate and provide 120% of the difference in the form of an onboard credit. 

“Now is the best time to secure preferred itineraries to spectacular destinations in the accommodations you prefer – from balconies, suites and more – all at the best pricing,” said Terry Thornton, Princess Cruises chief commercial officer. “Plus, our exclusive guarantee covers the extended period from the initial booking all the way to final payment – a perk not always offered by other cruise lines.”

If a guest who books a cruise between now and 2024 年 12月 15 日, for any 2025 or 2026 departure, finds an active, publicly available lower cruise fare for the identical verified booking on princess.com prior to the final payment of the cruise, guests can submit a Guarantee Claim Form and Princess will give the guest an onboard credit (OBC) with a value of 120% of the difference between what the guest actually paid for the original booking and the located cruise fare*.

Compared to land-based vacations, Princess Cruises offers exceptional vacation value to more than 335 destinations, more than 90 countries and all seven continents. 

The Princess fleet, renowned for its well-appointed staterooms, world-class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences, and boundless activities, expands to 17 ships in fall 2025 with the addition of Star Princess, the second ship in the innovative new Sphere Class. 

No matter the cruise, Princess delivers a premium vacation with the line’s award-winning, signature Princess MedallionClass experience which offers unparalleled service and personalization. Guests booking can take advantage of inclusive packages like Princess Plus and Princess Premier which add popular amenities like WiFi, beverages, desserts, fitness classes, crew appreciation and more at an even greater savings of up 65% when the inclusive package amenities are purchased separately. 

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com .

Media Contacts

Contact information for members of the media

Negin Kamali, +1 661-753-1539, [email protected]

Briana Latter, +1 661-753-1538, [email protected]

About Princess Cruises

Princess Cruises is The Love Boat, the world’s most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean, Alaska, Panama Canal, Mexican Riviera, Europe, South America, Australia/New Zealand, the South Pacific, Hawaii, Asia, Canada/New England, Antarctica, and World Cruises. The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK).

Additional media information is available at princess.com/news

メディア以外の方は以下までお問い合わせください。 

お問い合わせ先： 1-800-PRINCESS (1-800-774-6237) or 1-661-753-0000

その他のお問い合わせ先が お問い合わせ ページに記載されています。併せてご利用ください。

Press Releases

Norwegian cruise line® announces the first-ever show at sea celebrating the global icon 'prince' to premiere aboard the all-new norwegian aqua™ in 2025.

- The Company is Making Waves with Two Headlining Productions, 'Revolution: A Celebration of Prince' and 'Elements: The World Expanded,' Along with Other New and Returning Entertainment Venues and Shows –

- Reinforcing NCL as a Leader in Entertainment at Sea, the New Offerings Expand Its Collection of Original In-House Productions Developed at the Company's Creative Studios by Norwegian Cruise Line Holdings -

MIAMI , Sept. 16, 2024 /CNW/ --  Norwegian Cruise Line ®  (NCL), the innovator in global cruise travel, today revealed " Revolution: A Celebration of Prince " and " Elements: The World Expanded " as the two new exclusive entertainment offerings set to debut aboard the Company's next-generation vessel, Norwegian Aqua™ , in April 2025.

With more variety of entertainment options including only-on-NCL productions and returning guest favorites, there will be something for everyone to enjoy on board. The brand-new and immersive Prince tribute show, " Revolution: A Celebration of Prince, " developed in partnership with Prince Legacy, LLC and Primary Wave Music, will honor and celebrate the Oscar ®  winning, seven-time Grammy ®  Award-winning and 38-time Grammy ® nominated artist during a concert-like experience featuring the music icon's chart-topping hits, including "Let's Go Crazy," "Little Red Corvette," "Delirious," "Purple Rain," and more.

NCL is also taking its highest guest-rated show in its history, "Elements," and enhancing it with new surprises in "Elements: The World Expanded." Blending acrobatics, magic and intrigue, this show draws inspiration from the four elements – earth, wind, water and fire – for an astonishing display of unexpected delights. 

Both productions were developed by NCL's in-house production team at the Creative Studios by Norwegian Cruise Line Holdings in Tampa, Fla., in partnership with Patricia Wilcox, an award-winning Broadway choreographer, director and long-time NCL partner. From original costumes to one-of-a-kind entertainment, the Creative Studios has produced in-house shows since 2008.

"For decades, NCL has set the standard in entertainment at sea, with worldclass productions and talent that rivals those found in major cities like Las Vegas, New York City and London," said David J. Herrera, president of Norwegian Cruise Line. "For Norwegian Aqua, we are thrilled to build on our legacy of excellence in entertainment to offer our guests more options across the ship, including exclusive original productions that cannot be seen anywhere else on land or at sea."

Other new and returning entertainment venues and shows include The Aqua Theater & Club, "The Improv at Sea" comedy club, " The Price is Right LIVE on NCL" game show and " Syd Norman's Presents: Rumours " – a Fleetwood Mac tribute experience that will be offered in the Aqua Theater & Club to accommodate more guests for this always jam-packed show.

Revolution: A Celebration of Prince

The hour-long show aboard Norwegian Aqua will be an in-house NCL production and concert experience celebrating Prince's music, energy, and life. At its core, the show will embrace the global icon's rise to popularity, as one of the leaders of soul, rock and pop music. Set in the Aqua Theater & Club, the show will feature performances both on stage and off for a fully immersive experience. Guests will also have the option to enjoy the show on the dance floor with the cast or watch from traditional theater seating.

"I've always been inspired by Prince and the idea came to me, nearly seven years ago, to create a theatrical concert that would joyfully celebrate his music and exceptional artistry," shared Patricia Wilcox, conceiver, director and choreographer of " Revolution: A Celebration of Prince ." "After loving my past collaborations with the team at Norwegian Cruise Line, and seeing the beautiful, multi-purpose theater aboard Norwegian Aqua, I knew we would be wonderful partners for this collaboration, and I'm honored to bring this show to life alongside the NCL team, Prince Legacy, LLC and Primary Wave Music."

Charles F. Spicer Jr., managing partner for Prince Legacy, LLC said "Collaborating with NCL to present a new show featuring the music of global icon Prince is an exhilarating journey into a world of timeless rhythm and electric energy. Our shared passion for his legendary sound transforms every performance into a celebration of his extraordinary legacy. We look forward to the launch of Norwegian Aqua featuring this thrilling show, and we have no doubt that this musical showcase will have everyone talking and wanting to see the show over and over again."

Jeffrey Straughn, Chief Branding Officer at Primary Wave Music adds, "We've been working with NCL over the years with our artists on various themed cruises and the passion, excitement, and energy from them continues to be undeniable. As partner in the Prince world, Primary Wave is thrilled to be part of this celebration of his life and music with the development of this concert and immersive experience aboard NCL's newest ship, Norwegian Aqua. This will truly be a one-of-a-kind event for both fans old and new."

Elements: The World Expanded

Fifteen years after its inception aboard Norwegian Spirit ® , Patricia Wilcox's "Elements," has become one of NCL's highest-rated guest shows of all time and is featured across four of the Company's ships. Now, it will be revamped and reimagined with the debut of Norwegian Aqua. The all-new " Elements: The World Expanded" will be a more immersive version of the already dazzling production that revels in the four elements of earth, air, water, and fire, while featuring mesmerizing magic, visual acts of aerial acrobatics along with music and dance to captivate guests' attention from the moment the show opens.

The Aqua Theater & Club

The Aqua Theater & Club, similar to the Theater & Club aboard Norwegian Prima ® and Norwegian Viva ® , will transform from a three-story theater to a three-story Vegas-style nightclub featuring an expansive dance floor, enhanced and interactive chandelier, state-of-the-art lighting, and more. Boasting two different bars, the Aqua Theater & Club will showcase all nightclub programming through three different themed experiences: " 90s Party, " where guests can relive the top hits and outfits of the decade; " Livin' La Vida Loca ," featuring the latest Latin jams for a night of non-stop dancing; and " Pop Life ," a Prince influenced club experience where guests can dance the night away to the music icon's top-charting songs and music influenced by his unique style. The entertainment programming also includes a brand-new in-house production for NCL, "The Welcome Aboard Show " where vocalists, dancers, and onboard crew provide guests a tantalizing preview of all the offerings to come throughout their sailing. Immediately following this new show, guests can continue the fun at the popular " Ocean Music Fest ," an immersive concert and the ultimate jam session at sea, where multiple musicians merge their talents on stage for one world class concert experience.

Returning & Enhanced Guest Favorites

Norwegian Aqua, set to be the 20 th ship in the NCL fleet, will also feature returning guest-favorite venues and shows, including the expanded "Improv at Sea" comedy club with more seating, and " The Price is Right LIVE on NCL " where guests will "come on down," for the opportunity to spin the wheel and win big in the "Showcase Showdown". The ever popular "Syd Norman's Pour House" also returns to feature rock-and-roll tributes to Fleetwood Mac, The Rolling Stones, and other legendary artists of the Classic Rock genre. Additionally, the highly sought-after Fleetwood Mac tribute experience, " Syd Norman's Presents: Rumours ," which is a staple of the intimate dive-bar venue and always performs to a packed house, will now be offered in the main theater, accommodating over 700 guests in each show, making it the ultimate concert experience.

"From vibrant production shows to parties, musical performances, game shows, comedy and more, we have struck just the right balance of offering something for everyone to enjoy on board Norwegian Aqua," added NCL's Vice President of Entertainment Production, Bryan Anthony White. "Our talented performers and the staff behind-the-scenes who bring our original productions to life are one-of-a-kind, and their dedication, passion and effort truly shines through when watching these exceptional shows. Our team is already working to bring these new entertainment offerings to life on board Norwegian Aqua and we look forward to wowing our guests when it sets sail next year."

Beginning April 2025, Norwegian Aqua will sail seven-day Caribbean itineraries departing from Port Canaveral, Fla., featuring calls to the tropical island destinations of Puerto Plata, Dominican Republic; Tortola, British Virgin Islands; St. Thomas, U.S. Virgin Islands; and Great Stirrup Cay, NCL's private island in the Bahamas. Following the ship's Caribbean season, Norwegian Aqua will offer five and seven-day voyages to   Bermuda from New York City from August 2025 through October 2025 and then cruise five and seven-day Eastern Caribbean itineraries from Miami, the "Cruise Capital of the World," beginning October 2025 through April 2026.

For more information about the Company's award-winning fleet and worldwide itineraries, or to book a cruise, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit  www.ncl.com .

For additional images of Norwegian Aqua, visit the press kit here .

About Norwegian Cruise Line

As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 57 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 19 contemporary ships sail to 450 of the world's most desirable destinations, including Great Stirrup Cay, the company's private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo-traveler staterooms, club balcony suites, and The Haven by Norwegian ® , the company's ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit   www.ncl.com . For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.

Norwegian Cruise Line is a wholly owned subsidiary of Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH). To learn more, visit   www.nclhltd.com .

About Patricia Wilcox

Patricia Wilcox is an award-winning choreographer/director. She choreographed the Broadway and West End smash hits "Motown the Musical" for which she won the Astaire Award and the NAACP Award for Best Choreography, and the Tony ®  nominated "A Night with Janis Joplin". Off-Broadway/ National credits include the critically acclaimed "Annie" at Madison Square Garden starring Whoopi Goldberg, "Little Shop of Horrors" at Encores! Off Center starring Jake Gyllenhaal and Ellen Greene, "An Officer and a Gentleman," "Children's Letters to God," "Bowfire" (also a PBS Television Special), "Blues in the Night" (NAACP Nomination), and "Seussical." Selected regional theatre: The Kennedy Center, The Muny, Goodspeed Opera House, Denver Theatre Center, and the Old Globe. Ms. Wilcox created original works for Norwegian Cruise Line (Elements, Paradis and Illusionarium), Regent Seven Seas, Houston Symphony, Minnesota Pops, Phoenix Symphony, Lyrics and Lyricists, Broadway Under the Stars, and ice-skating gold medalists for the 2006, 2010, and 2014 Winter Olympics. For more information visit Pattiwilcox.com .

View original content to download multimedia: https://www.prnewswire.com/news-releases/norwegian-cruise-line-announces-the-first-ever-show-at-sea-celebrating-the-global-icon-prince-to-premiere-aboard-the-all-new-norwegian-aqua-in-2025-302249243.html

SOURCE Norwegian Cruise Line

Released September 16, 2024

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News Release

Double cruise credits for captain's circle guests with princess cruises' new loyalty accelerator program.

Program Fast Tracks Loyalty Tier Advancement for Guests Sailing with Princess Plus/Premier Packages between August 1 and December 1, 2024

FT. LAUDERDALE, Fla. , June 20, 2024 /PRNewswire/ -- Everyone loves to move up the ranks in travel loyalty programs for better rewards, and Princess Cruises today announced a new Captain's Circle Loyalty Accelerator program that offers guests double the cruise credits with the purchase of the inclusive Princess Plus and Premier Packages.

Princess guests sailing with a Princess Plus or Premier Package on voyages embarking between August 1 and December 1, 2024 will receive double the cruise credits to fast track them closer to their next loyalty tier.

John Padgett , Princess Cruises president. "The Loyalty Accelerator Program gives our most valued guests even more reasons to sail with our industry-leading bundles."

The Captain's Circle program features four levels:

• Gold : After the first cruise and includes early booking offers, members-only onboard event and access to the onboard Circle Host.
• Ruby : With three cruises or 30 cruise days, everything in Gold plus exclusive access to the Captain's Circle help desk, and Princess Platinum Vacation Protection upgrade.
• Platinum : With five cruises or 50 cruise days, everything in Ruby plus 50% off MedallionNet Packages, 10% off Lotus Spa treatments, and access to Platinum and Elite Lounge .
• Elite : With 15 cruises or 150 cruise days, everything in Platinum plus 10% off at the Shops of Princess , 10% off shore excursions, priority boarding for ship-to-shore tender service, stateroom mini-bar setup, Grapevine Wine Tasting event, complimentary canapes on formal nights, afternoon tea in stateroom, laundry and shoe polish services, and priority disembarkation.

Guests booking Princess Plus or Princess Premier add popular amenities like WiFi, beverages, specialty dining, desserts, fitness classes, crew gratuities and more at an even greater savings of up 65% when the inclusive package amenities are purchased separately. 

More details on this exclusive Loyalty Accelerator limited-time offer can be found here: https://www.princess.com/en-us/cruise-deals-promotions/double-the-love .

No matter the cruise, Princess delivers a premium vacation with the line's award-winning, signature Princess MedallionClass experience which offers unparalleled service and personalization. All 16 ships in the Princess fleet offer well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities.

Additional information about Princess Cruises is available through a professional travel advisor, by calling 1-800-Princess (1-800-774-6237) or by visiting www.princess.com .

About Princess Cruises Princess Cruises is The Love Boat, the world's most iconic cruise brand that delivers dream vacations to millions of guests every year in the most sought-after destinations on the largest ships that offer elite service personalization and simplicity customary of small, yacht-class ships. Well-appointed staterooms, world class dining, grand performances, award-winning casinos and entertainment, luxurious spas, imaginative experiences and boundless activities blend with exclusive Princess MedallionClass service to create meaningful connections and unforgettable moments in the most incredible settings in the world - the Caribbean , Alaska , Panama Canal , Mexican Riviera, Europe , South America , Australia / New Zealand , the South Pacific, Hawaii , Asia , Canada /New England, Antarctica, and World Cruises . The company is part of Carnival Corporation & plc (NYSE/LSE:CCL; NYSE:CUK). 

SOURCE Princess Cruises

Negin Kamali, +1 661-753-1539, [email protected]. Briana Latter, +1 661-753-1538, [email protected]

AIDA Cruises is the market leader in the German-speaking cruise market. Home of the smile, AIDA Cruises is the epitome of a premium-quality, relaxing cruise and operates one of the world’s most state-of-the-art fleets. Visit: www.aida.de

Carnival Cruise Line, also known as America’s Cruise Line, is a leader in contemporary cruising and operates a fleet of ships designed to provide fun and memorable vacation experiences at a great value. Visit: www.carnival.com

Costa Cruises delivers Italy’s finest at sea, bringing modern Italian lifestyle to its ships to provide guests with a true European experience that embodies a unique passion for life through warm hospitality, entertainment and gastronomy. Visit: www.costacruise.com

Cunard is the epitome of British refinement for travelers who relish the line’s impeccable White Star Service, gourmet dining, world-class entertainment, and the legacy of historic voyages and transatlantic travel. Visit: www.cunard.com

Holland America Line's premium fleet of spacious, elegant mid-sized ships feature sophisticated five-star dining, extensive entertainment and activities, innovative culinary enrichment programs and compelling worldwide itineraries. Visit: www.hollandamerica.com

P&O Cruises (UK) is Britain’s favorite cruise line with a fleet of ships combining genuine service and a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time. Visit: www.pocruises.co.uk

P&O Cruises (Australia) provides a quintessential holiday experience for Australians and New Zealanders, taking them to some of the world's most idyllic and hard-to-reach places across Asia and the South Pacific. Visit: www.pocruises.co.au

Princess is the world’s leading international cruise line and tour company operating a fleet of modern cruise ships, renowned for the innovative design and wide array of choices in dining, entertainment and amenities. Visit: www.princess.com

Seabourn provides ultraluxury cruising vacations in a unique, small-ship style that focuses on genuine, intuitive service, all-suite accommodations, superb cuisine and unique experiences in destinations worldwide. Visit: www.seabourn.com