tourism integration sydney

City economy

Sydney’s tourism renaissance

International visits soar to 82% of pre-pandemic levels, led by student surge

Sydney has retained its status as a vibrant global destination, showcasing a remarkable tourism resurgence.

Our latest data shows while English-speaking visitors lead the comeback, a record-breaking surge in international students adds a dynamic twist, propelling Sydney into a new era of cultural and educational prominence.

The city insight reports keeps its finger on the pulse of local economic activity. View the highlights below.

Sydney’s tourism rebound

International tourist arrivals have reached 87% of pre-pandemic levels, with over 230,000 visitors arriving in August.

Visitors from English speaking countries, including New Zealand, the UK and US, have recovered strongly at 95% of previous levels. But important Asian markets have been slower to return to Sydney, with Chinese tourism at just 50% of 2019 levels.

Group travel, traditionally popular with travellers from Asian markets, has declined. Only 7.4% of visitors are travelling in group tours in 2023 compared with 16.9% in 2019.

Visitors staying longer

While overall tourism numbers are still below pre-pandemic levels, visitors are staying in Australia for longer at 13.2 nights on average, 3 nights longer than in 2019.

One possible explanation is international visitors in 2023 are more likely to be visiting friends and relatives. This travel purpose is the primary motivation for 23% of international travellers, compared with 15% in 2019.

International students hit record numbers

International student numbers have strongly rebounded and now exceed pre-pandemic levels. There are now 192,218 students from overseas enrolled in inner Sydney, 11% more than in 2019.

International student growth has been particularly strong from China and India, with the number of new students enrolling to study in NSW from these countries doubling from 2022. India has overtaken Nepal to become the 2nd largest origin of new international students in NSW.

Students seeking higher qualifications

Among new students enrolling to study in NSW, there has been a shift towards higher education courses. 47% of new international student enrolments are in higher education qualifications, up from 35% in 2019.

This shift in qualifications will likely have an impact on the broader economy, with more highly-skilled international students graduating in coming years.

The Vivid effect

Public transport use, one of the slowest areas to rebound from the pandemic, increased by 8.7% from June to October. June was particularly strong on Friday, Saturday and Sundays, with public transport use after 6pm 40% higher than usual.

Want to dive into more detail about Sydney’s business and economic recovery? Explore our November City Insights snapshot .

Published 4 December 2023, updated 14 February 2024

Get your business involved in Pride Month

BapistCare slashes its carbon footprint by 70% with one deal

Sustainability Leadership Event 2024

Item added to your cart

Tourism infrastructure development in sydney: a comprehensive overview.

Sydney, as Australia's premier global city, attracts millions of visitors each year with its iconic landmarks, vibrant culture, and picturesque landscapes. This article delves into the dynamic landscape of tourism infrastructure development in Sydney, exploring the initiatives, investments, and strategies that have propelled the city to its current position as a leading global tourist destination.

1. Evolution of Sydney's Tourism Landscape

Sydney's journey as a tourist hub has witnessed significant transformations, from the development of the Sydney Opera House to hosting major international events.

The city's allure lies not only in its natural beauty but also in its commitment to providing world-class experiences for visitors.

2. Sydney's Position in Australian Tourism

Sydney plays a pivotal role in Australia's tourism sector, contributing substantially to the national economy.

The city's diverse offerings cater to a wide range of tourists, from those seeking cultural experiences to those desiring adventure and relaxation.

3. Major Tourist Attractions and Landmarks

Sydney Harbour Bridge, the Opera House, and Bondi Beach are among the iconic attractions that draw visitors from around the globe.

Continuous upgrades and enhancements ensure that these landmarks remain at the forefront of global tourism.

4. Transport Infrastructure

Sydney's transportation network, including airports, roads, and public transit, is a crucial component of its tourism infrastructure.

Investments in transport infrastructure aim to enhance accessibility and streamline the travel experience for both domestic and international visitors.

5. Accommodation Facilities and Trends

The city boasts a diverse range of accommodation options, from luxury hotels to boutique stays and budget-friendly hostels.

Emerging trends, such as sustainable and unique lodging experiences, are shaping Sydney's accommodation landscape.

6. Entertainment and Cultural Hubs

Sydney's commitment to fostering arts and culture is evident in the development of cultural precincts, theaters, and entertainment hubs.

These areas contribute to the city's vibrancy and offer tourists a rich tapestry of experiences.

7. Investment in Technology and Innovation

Sydney is leveraging technological advancements to enhance the visitor experience, with initiatives like smart tourism apps, augmented reality guides, and virtual reality experiences.

Investment in innovation ensures that Sydney remains at the forefront of technological trends in the tourism sector.

8. Convention and Exhibition Centers

Sydney's convention and exhibition centers are vital components of its tourism infrastructure, hosting international conferences, trade shows, and events.

These centers contribute significantly to business tourism, attracting professionals from various industries.

9. Economic Impact of Tourism Infrastructure

The economic impact of Sydney's tourism infrastructure is substantial, with tourism contributing billions of dollars to the city's GDP annually.

The sector generates employment, fosters business growth, and supports various ancillary industries.

10. Sustainable Tourism Practices

Sydney is actively promoting sustainable tourism practices, with initiatives to reduce carbon footprints, preserve natural habitats, and engage in responsible tourism.

Sustainable practices not only benefit the environment but also appeal to a growing segment of conscious travelers.

11. Challenges and Solutions in Tourism Infrastructure

Challenges such as congestion, environmental impact, and the need for continuous upgrades pose ongoing considerations for Sydney's tourism infrastructure.

Collaborative efforts between government bodies, private enterprises, and the community are crucial in addressing these challenges.

12. Statistical Analysis of Tourism Infrastructure Investments

Sydney has witnessed substantial investments in tourism infrastructure, with an annual growth rate exceeding the national average.

Statistics highlight the correlation between infrastructure development and increased tourist arrivals.

13. International Collaborations and Tourism Promotion

Collaborations between Tourism Australia, state authorities, and international travel agencies play a pivotal role in promoting Sydney as a premier destination.

Marketing strategies and promotional campaigns enhance Sydney's visibility on the global stage.

14. Future Prospects and Development Plans

Sydney's commitment to remaining a world-class tourist destination is reflected in its long-term development plans.

Future prospects include the integration of smart technologies, sustainable practices, and the continual enhancement of cultural and recreational offerings.

15. Conclusion

Sydney's tourism infrastructure is a testament to the city's commitment to providing unparalleled experiences for visitors. The comprehensive development initiatives, from iconic landmarks to sustainable practices, contribute to Sydney's status as a global tourism powerhouse. As the city continues to evolve, with ongoing investments and a focus on innovation, Sydney is poised to attract even greater numbers of tourists, offering them a seamless blend of culture, natural beauty, and cutting-edge infrastructure. The statistical insights presented underscore the economic significance of tourism infrastructure, reinforcing Sydney's pivotal role in shaping Australia's tourism narrative.

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Travel, Tourism & Hospitality

Tourism in Sydney - statistics and facts

How many tourists visit sydney, popular tourist attractions in sydney, from festivals to football fields, key insights.

Detailed statistics

Number of international visitors Sydney, Australia 2023, by country of residence

Leading holiday destinations visited by international arrivals to Australia 2023

Leading holiday destinations of domestic overnight visitors Australia 2023

Editor’s Picks Current statistics on this topic

Number of international visitors to Australia FY 2023, by state visited

Leading destinations of international visitors to see friends/family Australia 2023

Theatre & Performing Arts

Selected performance arts centers most posted about on Instagram globally 2022

Further recommended statistics

• Premium Statistic Number of international visitors to Australia FY 2010-2023
• Premium Statistic Leading destinations visited by international arrivals to Australia 2023
• Premium Statistic Number of domestic overnight visitors Australia 2014-2023
• Premium Statistic Leading destinations of domestic overnight visitors Australia 2023
• Premium Statistic Number of domestic day visitors Australia 2014-2023
• Premium Statistic Leading destinations of domestic visitors on day trips Australia 2023
• Premium Statistic Number of visitors at Sydney Airport Australia Feb 2019-Dec 2023, by passenger type

Number of international visitors to Australia FY 2010-2023

Number of international visitor arrivals to Australia from financial year 2010 to 2023 (in millions)

Leading destinations visited by international arrivals to Australia 2023

Leading destinations visited by international visitor arrivals to Australia in 2023 (in 1,000s)

Number of domestic overnight visitors Australia 2014-2023

Number of domestic overnight visitors in Australia from 2014 to 2023 (in millions)

Leading destinations of domestic overnight visitors Australia 2023

Leading destinations visited by domestic overnight visitors in Australia in 2023 (in 1,000s)

Number of domestic day visitors Australia 2014-2023

Number of domestic day visitors in Australia from 2014 to 2023 (in millions)

Leading destinations of domestic visitors on day trips Australia 2023

Leading destinations visited by domestic visitors on day trips in Australia in 2023 (in 1,000s)

Number of visitors at Sydney Airport Australia Feb 2019-Dec 2023, by passenger type

Monthly number of passenger visitors at Sydney Airport in Australia from February 2019 to December 2023, by passenger type (in millions)

International visitation

• Premium Statistic Number of international visitors NSW Australia 2023, by region visited
• Premium Statistic Number of international visitors Sydney, Australia 2014-2023
• Premium Statistic Number of international visitors Sydney, Australia 2023, by country of residence
• Premium Statistic Number of international visitors Sydney, Australia 2023, by purpose of visit

Number of international visitors NSW Australia 2023, by region visited

Number of international visitor arrivals to New South Wales, Australia in 2023, by region or city visited (in 1,000s)

Number of international visitors Sydney, Australia 2014-2023

Number of international visitor arrivals to Sydney, Australia from 2014 to 2023 (in 1,000s)

Number of international visitor arrivals to Sydney, Australia in 2023, by country of residence (in 1,000s)

Number of international visitors Sydney, Australia 2023, by purpose of visit

Number of international visitor arrivals to Sydney, Australia in 2023, by purpose of visit (in 1,000s)

Domestic visitation

• Premium Statistic Number of domestic visitors Sydney, Australia 2014-2023, by type of trip
• Premium Statistic Domestic visitor expenditure Sydney, Australia 2014-2023, by type of trip
• Premium Statistic Number of domestic overnight visitors Sydney, Australia 2023, by state of origin
• Premium Statistic Number of domestic overnight visitors Sydney, Australia 2014-2023, by purpose
• Premium Statistic Domestic overnight visitors to Sydney, Australia 2022, by precinct
• Premium Statistic Domestic overnight visitor travel party types Sydney, Australia 2023

Number of domestic visitors Sydney, Australia 2014-2023, by type of trip

Number of domestic visitors to Sydney, Australia from 2014 to 2023, by type of trip (in millions)

Domestic visitor expenditure Sydney, Australia 2014-2023, by type of trip

Trip expenditure of domestic visitors to Sydney, Australia from 2014 to 2023, by type of trip (in billion Australian dollars)

Number of domestic overnight visitors Sydney, Australia 2023, by state of origin

Number of domestic overnight visitors to Sydney, Australia in 2023, by state of origin (in 1,000s)

Number of domestic overnight visitors Sydney, Australia 2014-2023, by purpose

Number of domestic overnight visitors to Sydney, Australia from 2014 to 2023, by purpose of visit (in 1,000s)

Domestic overnight visitors to Sydney, Australia 2022, by precinct

Distribution of domestic overnight visitors to Sydney, Australia in 2022, by precinct

Domestic overnight visitor travel party types Sydney, Australia 2023

Distribution of travel party types among domestic overnight visitors to Sydney, Australia in 2023

Key attractions and events

• Premium Statistic Events attendance of overnight tourists to Sydney, Australia FY 2023, by visitor type
• Premium Statistic Sydney Opera House events attendance Australia FY 2023, by event
• Premium Statistic Sydney Royal Botanic Gardens visitation Australia FY 2017-2023
• Premium Statistic Vivid Sydney festival attendance Australia 2023
• Premium Statistic Sydney WorldPride attendance Australia 2023
• Premium Statistic FIFA Women's World Cup attendance Sydney, Australia 2023, by match
• Premium Statistic Bondi Festival attendance Sydney, Australia 2023
• Premium Statistic Hotel occupancy rates during major events Sydney, Australia 2023-2024

Events attendance of overnight tourists to Sydney, Australia FY 2023, by visitor type

Number of overnight visitors attending events in Sydney, Australia in financial year 2023, by visitor type (in 1,000s)

Sydney Opera House events attendance Australia FY 2023, by event

Number of Sydney Opera House events attendees in Australia in financial year 2023, by event (in 1,000s)

Sydney Royal Botanic Gardens visitation Australia FY 2017-2023

Number of visitors to the Sydney Royal Botanic Gardens in Australia from financial year 2017 to 2023 (in millions)

Vivid Sydney festival attendance Australia 2023

Number of Vivid Sydney attendees in 2023 (in 1,000s)

Sydney WorldPride attendance Australia 2023

Number of Sydney WorldPride attendees in 2023 (in 1,000s)

FIFA Women's World Cup attendance Sydney, Australia 2023, by match

Number of FIFA Women's World Cup attendees in Sydney, Australia in 2023, by match

Bondi Festival attendance Sydney, Australia 2023

Number of Bondi Festival attendees in Sydney, Australia in 2023 (in 1,000s)

Hotel occupancy rates during major events Sydney, Australia 2023-2024

Average hotel occupancy rates during major events in Sydney, Australia from 2023 to 2024

Spotlight: Western Sydney

• Premium Statistic Number of domestic visitors Western Sydney, Australia 2019-2022, by type of trip
• Premium Statistic Domestic overnight visitor travel party types Western Sydney, Australia 2022
• Premium Statistic Popular activities of domestic overnight visitors Western Sydney, Australia 2022
• Premium Statistic Popular activities of domestic day visitors Western Sydney, Australia 2022

Number of domestic visitors Western Sydney, Australia 2019-2022, by type of trip

Number of domestic visitors to Western Sydney, Australia from 2019 to 2022, by type of trip (in millions)

Domestic overnight visitor travel party types Western Sydney, Australia 2022

Distribution of travel party types among domestic overnight visitors to Western Sydney, Australia in 2022

Popular activities of domestic overnight visitors Western Sydney, Australia 2022

Popular activities among domestic overnight visitors to Western Sydney, Australia in 2022

Popular activities of domestic day visitors Western Sydney, Australia 2022

Popular activities among domestic day visitors to Western Sydney, Australia in 2022

Further reports

Get the best reports to understand your industry.

• Travel and tourism in Australia
• Tourism industry in the Asia-Pacific region
• London as a UK tourism hotspot
• Domestic tourism in Australia

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

Australia and Oceania Chevron

Australia Chevron

New South Wales Chevron

Sydney Chevron

Sydney Is Going Greener—Here's How Sustainably Minded Travelers Can Get in on the Action

By Callie Radke Stevens

In the waters beneath Sydney ’s iconic opera house , an artificial reef is thriving. The five-year-old addition, which now hosts the endangered White’s seahorse, is joined by newly-planted seagrass meadows, kelp forests, and hundreds of living sea walls, all of which are helping to bring biodiversity back to Sydney Harbor. Both below and above the water's surface, the city—the country’s most populous and most-visited—is taking big steps toward sustainability.

Since the early aughts, Sydney has been working to up its eco cred (including hosting the “green” Olympic Games in 2000), cutting carbon emissions, investing in urban tree cover, and reducing waste. The city’s business district, an urban core known as the City of Sydney, went carbon-neutral in 2007, and for the past three years its businesses have operated entirely on 100 percent renewable energy. Of course, its journey towards sustainability hasn't been an entirely smooth one; the city’s urban sprawl makes car-free transit nearly impossible, and gaps in the bike infrastructure make it hard to navigate on two wheels (though the city government is building 30 “strategic cycling corridors”). Not to mention, the issue of climate responsibility remains deeply divisive in Australia, which is one of the world’s highest contributors to greenhouse gasses.

The Sydney Opera House supports an artificial reef that's helping to support marine life in the city's harbor.

Despite this misalignment, Sydney offers tourists the chance to eat ethically procured (and produced) food, engage with the native outdoors, and even get involved directly through beach cleanups and eco tourism. When I visited the city for the first time this year, I set out to discover some of its environmental efforts for myself. Though my stay was short, at just three days total, in that time I was able to drink, learn, and explore with the environment in mind; here's how you can, too.

Eat—and drink—green

My first stop was a pop-up from Canopy Café at The Rocks Market, a weekend purveyor located in a historic district of the same name at the foot of Sydney’s Harbor Bridge. The café, as well as its parent bar Daintree Sydney, donates 50 percent of its profits to the Daintree rain forest through HalfCut, a nonprofit that partners with the Kuku Yalanji people to rewild the forest before restoring traditional custodianship of the land. Bonus: The cafe uses locally roasted organic coffee beans, while the bar specializes in cocktails made with native ingredients and locally sourced spirits, where possible. The Rosella Tropic, made with Australian vodka, highlights the country's rosella flower, and the bar's daiquiri is made with quandong, a desert fruit tree known as the native peach.

In Sydney, the restaurant Nomad serves beetroot, buffalo curd, and pepita tarator, wood-fired flatbread, and charcuterie plates.

Single O in Surry Hills is a coffee shop that has been serving single-origin coffee (hence the name) since 2003 with a mission to waste less. The company partners with Table to Earth, a composting start-up, to turn coffee-roasting waste into soil and uses compostable takeaway cups. They offset their carbon through a partnership with Greenfleet Australia, which plants native, biodiverse forests.

All over the city, restaurants including the upscale Nomad in Surry Hills and Sean’s in Bondi Beach are serving up local fare determined by the seasons; the menu at Sean's sometimes changes daily based on what is available from Chef Sean Moran's Blue Mountains farm. Among its many sustainability initiatives, Nomad has drafted a web of suppliers and contractors, like Appellation Oysters' native rock oysters, to achieve a net-zero carbon footprint and gives preference to wine growers who utilize organic farming practices, including Australian-made Pooley and Castagna wines. In Bondi there at least a dozen cafes offering mug libraries (where you borrow a mug and bring it back later, instead of getting a disposable takeaway cup) and reusable takeaway containers.

Tamarama Beach, Australia

Full-immersion in nature and culture

As anyone who’s visited Sydney’s sun-kissed beaches can confirm, the city is a delightful place to be outdoors. There are miles of urban treks, ranging from multi-day hiking trails like the 62-mile Great Coastal Walk that links the city’s southern and northern edges, to informal neighborhood rambles. Whatever you choose, getting outside is the best way to experience nature, culture, and history. The City of Sydney even offers an app for guided walking tours within the business district.

Venture out on the famous Coogee to Bondi walk, a roughly four-mile trek that winds past coastal cliffs and five beaches (including the two in the name). In Bondi, visitors can also learn about history and culture on an Aboriginal Walking Tour, which visits Aboriginal Rock Carvings and highlights bush medicines and foods.

By Jessica Puckett

By Devra Ferst

By Chris Dong

By Melissa Liebling-Goldberg

The majestic Blue Mountains National Park is only about a 50-minute drive west of Sydney.

Glimpse the native ecosystems

I also wanted to see the natural habitats surrounding the urban metropolis, and the North Head Sanctuary provided just that. A national park accessible from the city center via ferry (the city boasts tens of thousands of acres of parkland, much of which is accessible by foot, bus, metro, or ferry), North Head is a sliver of remaining native heathland. Setting aside the land for recreation also supports a waning native ecosystem that is home to critically endangered species like long-nosed bandicoots. At the base of North Head, I also caught a glimpse of a living sea wall on the side of the Fairy Bower Rock Pool by Manly Beach .

Further afield, Sydney visitors can also visit the Blue Mountains, a UNESCO World Heritage Site that achieved eco-certification earlier this year, meaning the region’s local government, National Parks, and tourism organizations have committed to meeting specific standards of sustainability. To avoid single-vehicle emissions, I opted to take a small tour in a 15-person van that would avoid overburdening common tourist sites and also support local businesses. (The main sites are also accessible by train from Sydney’s center.) I was hosted by the family-run operator Boutique Tours, which is working through Ecotourism Australia, an NGO with nationwide ecotourism certifications, to assess and improve its sustainability creds by analyzing the environmental, cultural, and socio-economic impacts of the tour.

Recommended

By signing up you agree to our User Agreement (including the class action waiver and arbitration provisions ), our Privacy Policy & Cookie Statement and to receive marketing and account-related emails from Traveller. You can unsubscribe at any time. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

2021 Australian Tourism Exchange opens in Sydney

This will be the 41st edition of Australia’s largest tourism tradeshow and it is designed to connect tourism operators together with travel wholesalers and agents from Australia and around the world. This year’s event is particularly significant, as it is the first time the tourism industry has gathered on such scale since pre-COVID.

The live event, ATE Live, will take place from 6 to 9 June at the ICC Sydney, with more than 1,000 buyers and sellers in attendance from both Australia and New Zealand including inbound tour operators, luxe buyers, and specialist buyers. ATE Online will follow from 10 to 17 June and will facilitate connections with over 1,200 Australian sellers and international buyers who are unable to be in Australia in-person.

The demand for ATE has been extraordinary, and more than 57,000 meetings have been created across ATE Live and ATE Online with 99 per cent of buyer diaries being full.

Tourism Australia Managing Director, Phillipa Harrison, said that it was wonderful to look towards the industry’s future, after one of the most challenging years on record for tourism.

“The tourism industry was one of the hardest hit, first by the impacts of the 2019-20 summer bushfires and then the COVID-19 pandemic, and while we know it will take time for the industry to fully recover, maintaining business connections is critical,” Phillipa Harrison said.

“Having the opportunity to bring together so many colleagues from the industry, both from within Australia and overseas, to make, maintain and develop invaluable links between Australian tourism operators and the global distribution network at ATE is more important than ever for ensuring Australia remains top of mind.

“While we look forward to the time when we can once again welcome back travellers from all our key markets around the world to experience our beautiful country, we continue to support our tourism operators, who are the lifeblood of our offering, through events such as ATE,” Phillipa Harrison said.

Tourism Australia is pleased to be facilitating ATE through full subsidisation of three nights’ accommodation for primary seller delegates and primary buyer delegates, as well as full subsidisation of the buyer and seller participation fees, through the $6.5 million in funding support from the National Bushfire Recovery Fund.

There are several other new elements to the 2021 ATE event. ATE Luxe is a new luxury program being trialled for the first time, and will take place across both ATE Live and ATE Online. ATE Luxe is a bespoke opportunity for selected buyers and sellers who deliver high-end experiential product tailored to the luxury market.

The Aviation Program is also a new initiative for 2021, designed as an opportunity for airline and airport stakeholders to participate and meet with each other at ATE Live. Senior airline representatives will be in attendance to participate in the Aviation Panel discussion, live recording of interviews with senior industry representatives will be hosted by CAPA, and there will be exhibition space for airports and a lounge area for networking. There will be 25 airlines will be in attendance, along with 14 Australian airports.

The ATE Live event will operate under COVID-19 safety measures set by the NSW Government.

With this year’s hybrid event format, Australian sellers can meet and network with both Australian-based international and domestic buyers in person, and then virtually with overseas-based international buyers. The impact of COVID-19 on the tourism industry has been devastating, and Tourism Australia’s focus is on supporting Australia’s tourism businesses as much as possible so they can maintain these valuable business connections, rebuild, and return to growth again once international travel resumes.

More information on the event can be found at https://www.tourism.australia.com/ate21

Related Articles

Australia ranks among countries with highest retirement increase, study reveals

Accor named top company to work for in Australia

Ace Hotel Sydney listed for sale

Japanese buyers take the lead as Australia’s dominant offshore investors

Related courses.

You might also like:

Adapting to change: predictions and observations on business travel trends in 2024

Best practices to gain bookings on your hotel website

Putting a dollar value on a hotel

Why hospitality businesses win by putting people first – a mindset shift

Behind the numbers: understanding the impact of industry trends on lodging projects

Join over 60,000 industry leaders.

Receive daily leadership insights and stay ahead of the competition.

Leading solution providers:

Myma.ai (formerly Book Me Bob)

Book Me Bob

Away Together

Bookboost AB

Hotel Mogel Consulting

NSW launches new $10 million tourism campaign encouraging post-pandemic travel

A $10 million tourism campaign has been launched by the NSW government ahead of international travel restrictions easing next month.

Key points:

• From November 1, international arrivals who are fully vaccinated will no longer have to enter hotel quarantine
• Travel will also resume for those in Victoria next month and Queensland the following month
• The campaign is part of a new $500 million tourism lifeline announced by the government last week

The new campaign comes after almost two years of economic shocks to the tourism industry, which is the state's second largest service export.

The 'Feel New' campaign is the largest tourism marketing venture the state has entered in the last decade and will be seen on TV, print, outdoor billboards and social media.

Tourism Minister Stuart Ayres said it would be used for many years to come internationally and domestically.

"This is not just a call to action campaign ... this will continue to evolve," Mr Ayres said.

Mr Ayres said the campaign differed to others that were more about just "getting bums in seats".

"What we haven't seen in the last 10 years is a 'brand campaign', which looks at what happens when you come to NSW," Mr Ayres said.

"We know the world is a little bit different but we want to feel new, we want to feel refreshed ... energised and that's exactly what this campaign does."

The advertisements put less attention on the iconic Sydney landmarks such as the Harbour Bridge and Opera House and showcase more natural experiences, including learning about native tucker with an Indigenous guide.

Premier Dominic Perrottet said the campaign, which was started before the pandemic hit, has been finished at the "perfect time".

Just last week, the Premier announced fully vaccinated people from overseas would be able to travel into NSW without entering mandatory 14-day hotel quarantine.

Initially, only Australian citizens, residents and their families will be eligible for quarantine-free travel through Sydney.

"The news that we removed hotel quarantine wasn't just news that had other states around the country relax their restrictions, but that news went global," Mr Perrottet said.

"The reality is when people think of Australia, they think of New South Wales, they think of Sydney."

On November 1, people from Greater Sydney would also be able to travel into the regions for holidays and Victorian residents who are vaccinated will be welcomed back.

Last week, the Queensland government also announced their exit roadmap, which would see borders open to fully vaccinated people from NSW on December 17.

"We know the borders aren't open right now but we know people are making decisions, they want to travel and they are starting to research where they are travelling ... we want them to think about New South Wales," Mr Ayres said.

The campaign is part of a recently announced $500 million tourism package that also includes $50 "Stay and Rediscover" accommodation vouchers.

Part of the campaign budget was used to buy the rights to use Nina Simone's 1965 song 'Feeling Good', which was re-recorded by local singer Azure Ryder and producer Breathe.

The Bangarra Dance Theatre were also commissioned to perform in the TV spot, which showcases the Blue Mountains, the Snowy Mountains, the outback, Darling Harbour, Mahon Ocean Pool, Mungo National Park and Sydney's northern beaches.

There will be another advertisement that focuses specifically on Sydney, particularly the hospitality industry.

The tourism sector in NSW employs more than 300,000 people, generates more than $38 billion in economic activity and expenditure and the government aims to take that to $65 billion by 2030.

The state's infection rate continues to remain stable, with 296 locally acquired COVID-19 cases recorded from 66,740 tests yesterday.

Four men died in the reporting period — two in their 60s, one in his 70s and one in his 80s.

Three men were not vaccinated and one man had received two doses of a COVID-19 vaccine.

There are currently 480 COVID-19 cases admitted to hospital, with 119 people in intensive care, 67 of whom require ventilation.

To date, 93 per cent of people aged 16 and over have had their first dose of a vaccine and 84.4 per cent are fully vaccinated.

• X (formerly Twitter)

Related Stories

Everything you need to know about nsw's new border blueprint.

Qantas to fly Sydneysiders overseas from November 1, while Virgin brings forward its Fiji flights

• Travel and Tourism (Lifestyle and Leisure)

• MyServiceNSW
• Manage account
• Logout of MyServiceNSW

Tourism campaign to lure local visitors to Sydney

Published: 1 December 2021

Destination NSW has unveiled a marketing campaign to entice domestic travellers for a ‘staycation’ in Sydney this summer and beyond.

The ‘Feel New’ Sydney campaign is a snapshot of the diverse array of experiences the Harbour City has to offer, including its vibrant culture, buzzing night-time economy, world-class dining, spectacular natural wonders, and signature icons and beaches.

Destination NSW partnered with Australian singer-songwriter Azure Ryder to release the campaign soundtrack, a cover of Nina Simone’s 1965 hit 'Feeling Good,’ on streaming platforms such as Spotify and YouTube.

Minister for Jobs, Investment, Tourism and Western Sydney and Minister for Industry and Trade Stuart Ayres said the new campaign for Sydney sends a strong signal that the city is open for business and ready to welcome back visitors, helping to achieve NSW’s goals under the Visitor Economy Strategy 2030 .

“Our Feel New Sydney campaign is inviting everyone back to our beloved city so they can experience it like never before,” Mr Ayres said.

“Sydney is the beating heart of our state and promises our visitors an experience unlike any other with the power to inspire and reinvigorate.”

Learn more about the Feel New tourism campaign  

Find more about travel destinations around Sydney and throughout NSW .

Related news

See all news, related information.

• Top NSW tourism towns named

Our Organisation

Our Careers

Tourism Statistics

Industry Resources

Media Resources

Travel Trade Hub

News Stories

Newsletters

Industry Events

Business Events

• Share Share on Facebook Share on Twitter Share on WhatsApp Copy Link

Contact us for more information about marketing, partnerships, working with Tourism Australia or industry advice.

General enquiries: Tourism Australia Head Office GPO Box 2721, Sydney NSW 1006 +61 2 9360 1111 [email protected]

Travel advice: For travel advice, please visit  www.australia.com  or speak to a qualified  Aussie Specialist travel seller .

Search specific contacts

If you know the business unit or international office, you can contact them directly for general enquiries, media enquiries or business events enquiries.  

Discover more

We use cookies on this site to enhance your user experience. Find out more .

By clicking any link on this page you are giving your consent for us to set cookies.

Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

• NSW Road trips
• Accommodation
• Be inspired

Sydney, Australia

Welcome to Sydney, with new experiences around every corner. As the official tourism, destinations and events website, let us guide you through this surprising city.

Wildlife, nightlife, the good life. Hidden restaurants down historic laneways, famous icons on Sydney Harbour, an endless calendar of events. Golden sands, turquoise oceans, dewy green rainforests. This is Sydney. Bring the family, your best mates, your soul mate — and feel the city’s heartbeat all year round. So, where to first?

Plan your trip to Vivid Sydney

Visiting with kids

Unmissable food experiences

Free things to do

A first-timer's guide

Must-see events, discover the best of sydney.

Tour the famous Sydney Opera House

Climb the Sydney Harbour Bridge

Discover The Rocks precinct

Your guide to the Bondi to Coogee coastal walk

Meet wildlife at Taronga Zoo

Explore the Royal Botanic Garden

Get a culture fix at the Art Gallery of NSW

Swim at iconic Bondi Beach

Check out trendy Barangaroo

Soak in the views at Sydney Tower Eye

Expand your mind at the MCA

Eat your way through Chinatown

Hotels in Sydney

Accommodation options in Bondi

Luxury hotels

10 most unique stays in Sydney

Pet-friendly accommodation

Cockatoo Island's waterfront camping

Roar & Snore at Taronga Zoo

Jonah's Boutique Hotel on the Northern Beaches

Love Cabins Hawkesbury

Caravan & camping near Sydney

4 ways to stay in Sydney

7 of the newest Sydney hotels

Top attractions for kids

Where to stay with kids in Sydney

Zoos & wlidlife encounters

A 3-day family itinerary in Sydney

SEA LIFE Sydney Aquarium

Top museums in Sydney

Where to eat out with the family

Kid-friendly tours in Sydney

8 budget-friendly school holiday activities

Free things to do with kids

Luna Park Sydney

Family-friendly beaches

The best musicals now showing

Art galleries & exhibitions

4 self-guided Sydney culture trails

A design lover's guide to Sydney

Must-see theatre & shows

Dance, cabaret & ballet

Concerts & live music

Where to see Aboriginal art in Sydney

Delve into Sydney's history

Aboriginal tours of Sydney Harbour

Catch a comedy show

Sydney's most Instagrammable buildings

How to spend 3 days in Sydney

72 hours in Sydney for luxury lovers

A gourmet weekend in Sydney

A scenic day trip to the Blue Mountains

An adventurous day trip to Parramatta

A sun-soaked day trip to the Northern Beaches

A coastal day trip to Cronulla

A pet-friendly holiday in Sydney

A Sydney escape for romance

Blue Mountains adventure weekend

An indulgent 72 hours in the Hunter Valley

A long weekend in Newcastle for foodies

Tastiest Eat Streets in Sydney

Cocktail bars in Sydney

Where to go wine tasting

Waterside restaurants

Food tours & cooking schools

Best brunch spots

Explore Western Sydney's street food

Sydney's most innovative vegan restaurants

Beer gardens in Sydney

Dog-friendly restaurants

Sydney's most decadent desserts

Dining precincts in Sydney

What to do in sydney this winter.

Warm up with a bowl of ramen

Get cosy in a pub with a fireplace

Embark on a whale-watching tour

Indulge in a yum cha brunch

Find things to do on a rainy day

Refresh yourself in a hidden bar

Take the plunge in a bathhouse

Get a taste for NSW’s wine regions

What's happening in sydney view all.

24 of the best walking tours in Sydney

The best Indian restaurants in Sydney

A 3-day itinerary in the Hawkesbury for foodies

Sydney deals & packages.

Feel Indulgent with Accor Hotels

Book your next Sydney stay at an Accor property with rates from $165 per night

Indulge in a day of shopping and fine dining, take in a musical or an art exhibition or explore a harbour walk and glistening beaches.

More about Sydney

Wondering where to stay in Sydney? Then explore the accommodation options on the website. You can make reservations as well. Getting around is easy on public transport . Ferries and harbour cruises are a memorable way to experience the beauty of one of the world’s great natural harbours.

Hop on a ferry at Circular Quay for Taronga Zoo , Manly or Watsons Bay . You can also take a ferry to intriguing Sydney Harbour islands and Parramatta for delicious food and colonial heritage. Or jump aboard a Tribal Warrior cruise and explore Aboriginal culture, the world’s oldest living culture.

Aboriginal people have a long connection with Sydney, dating back at least 50,000 years before the First Fleet arrived in 1788. There are fun and informative Aboriginal-guided tours , including in national parks where you can see ancient indigenous ochre hand-paintings and rock engravings.

The following pages will also help you plan your holidays, short breaks and weekend escapes:

• Places to stay
• Things to do
• Places to visit
• Events in Sydney
• Deals and packages
• Tours in Sydney
• Hire cars, kayaks and other things

Subscribe to our newsletter

Stay connected to Sydney for all the latest news, stories, upcoming events and travel inspiration.

Discover Somewhere New

All the insider news, tips and inspiration you need to plan your next trip, delivered straight to your inbox.

Destination NSW acknowledges and respects Aboriginal people as the state’s first people and nations and recognises Aboriginal people as the Traditional Owners and occupants of New South Wales land and water.

• NSW Government
• Destination New South Wales (Corporate site)

Sydney.com is the official tourism site for Destination NSW. © Copyright 2024 Destination NSW. All rights reserved

• Latest News
• Add Business
• All Countries
• United States
• New Zealand
• South Korea
• South Africa

Experience Sydney Tourism. The best places to stay, visit and dine are just a search away.

Attractions

Restaurants

Featured Pages

Top regions, top districts, top countries, accommodation, attractions, entertainment, restaurants.

• A few reasons you’ll love Sydney Tourism www.sydneytourism.com.au
• Advertise with us
• Add your business
• Loading ...

Add My Business

• Privay Policy
• Port Macquarie
• Mount Tambourine
• Coffs Harbour
• All Regions
• New South Wales
• Melbourne Region
• Sydney Region
• North Coast New South Wales
• West Australia

Northern Rivers

• South Australia
• Sunshine Coast
• Brisbane Region
• Greater Perth
• Port Stephens
• Tropical North Queensland
• Victorian High Country
• Tweed Coast
• All Districts
• Melbourne CBD
• Surfers Paradise

Sydney Eastern Suburbs

Central business district.

• Adelaide CBD
• Brisbane CBD
• Kings Beach
• Collins Street
• Coolangatta
• City Centre
• Burleigh Heads
• United Kingdom

Sydney, Australia

Sydney Tourism

Sydney Tourism is a digital advertising company specialising in listing your business on popular keyword websites to generate Leads, deliver traffic and drive engagement. A hybrid between a search engine, a business directory, and a search engine optimisation system to generate leads and deliver traffic.

Advertise your property with sydneytourism.com.au, Over one million users and business seekers each month searching on multiple key word web sites. Many enquiries sent to advertisers each month A range of options to make your listing stand out. Sydney Tourism features deep mapping integration to Generate Leads, deliver traffic and drive engagement.

Popular Destinations

Surry Hills

Darling Harbour

Darlinghurst

Sydney Olympic Park

Browse by property type

Sydney Tourism Latest News

Read the latest news headlines

• theguardian
• 22 May 2024

‘The fear has properly set in’: how it feels to watch my home town disappear into the sea

A decade ago, on my friend's birthday, we took a...

‘It’s not vital to spend five days a week in the office’: the bank boss who works from home

At a time when ­banking bosses from Wall Street to...

Gina Rinehart tried to hide her portrait – it went global instead

If Gina Rinehart was trying to make sure no one...

Russia begins tactical nuclear weapon drills near Ukraine border

Russian forces have started military drills near Ukraine simulating the...

Rishi Sunak backtracks plan to restrict graduate visas after cabinet opposition

Plans for a radical crackdown on graduate visas that allow...

‘We call it our farm’: meet the Australians swapping supermarket shopping for farm shares

In a paddock by an old shed, a crowd of...

From mining to Meta: the slow decline of Broken Hill’s only newspaper

When Craig Brealey started his journalism cadetship at Broken Hill's...

Voter views on animal welfare are changing – and taking the live sheep export trade with them | Gabrielle Chan

One of the great contrasts that has struck me on...

Explore your City Listings

Explore some of the most popular cities beyond Sydney and Surrounds

Sydney and Surrounds

792 Suburbs . 2744 Listings

North Coast

427 Suburbs . 3461 Listings

Hunter Valley

463 Suburbs . 1183 Listings

484 Suburbs . 1374 Listings

Blue Mountains

173 Suburbs . 492 Listings

Frequently Asked Questions

For sydney tourism.

We have decided to gather the most frequently asked questions about Sydney Tourism and answer them for you in one post. If your question is not here please drop us a line.

How to Add my Business on Sydney Tourism

How to claim my listing on sydney tourism, do i need to subscribe to sydney tourism to get my leads, do i need to subscribe to all of the sydney tourism partner sites., can i list my business on the front page of sydney tourism, i have multiple listings can i list them on sydney tourism all at once., promote your business, create an account.

Start your membership and add your business to Sydney Tourism

Listing your business has Many Advantages

Benefits of Listing Your Business with Sydney Tourism

Call Now Button

Activate View your unlimited phone calls.

Email Button

Activate , view emails from your customers.

Visit Website Button

Activate , Unlimited traffic to your website, increase your google ranking.

Write Review Button

Activate View all your reviews.

Edit your listing

Activate Priority updates to your listing completed within 24 hours.

Show on Google, Bing and Yahoo

Activate Increased Visitors And Conversions on your business profile to generate more phone calls, sales and customers.

Partner Sites and Link Building

Activate to increase searches on google by displaying your business on over 500 partner sites, with sales links.

Suburbs and Maps

Activate Use our geolocation software capable of indexing your business for suburb and map location.

Business Owners Add your Business to Sydney Tourism to Gain an Unlimited Amount of Leads

• Free link package Your listing grows to over 500 websites
• Grow Quadruple your business with links.
• Local and Global Market We catch your customers from everywhere.
• Direct Bookings Save with no commission.
• Latest News We link to news sites
• Maps on Google Give your business exposure
• Correct Any Errors in Your Listing with Sydney Tourism
• Activate Call Now Button to access customers calls
• Activate Visit Website Button for unlimited Traffic
• Activate Email Button to get your clients emails

Modal Title

Promote Your Business with Sydney Tourism.

Providing first class business listings that deliver results for both users and businesses. Please Press Claim Listing if you are the business owner.

TOP COUNTRIES

Top regions, top districts, our partners.

copyright © 2024 Sydney Tourism.   All rights reserved.

Sydney Tourism Listings