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Serial experimenter/investor. Currently focused on MeetGerry.com & Mural (this product).

Multi-variant cohort analysis that generated our first signs of product-market fit at Tala

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Collaborative customer journey mapping tools

Gain a deep understanding of customer needs and business priorities

Ready-made customer journey map templates.

Design transformative customer journeys with templates for persona building, touchpoint maps, service blueprints, and more. Help your team quickly visualize, collaborate, and iterate on your customer experience, bringing in data and research to make the best-informed decisions.

Create a shared understanding, faster

Build highly visual and accurate maps that bring a customer’s humanity and experience to life with dynamically populated input, feedback, and data from various sources, like Amplitude, Looker, Blossom, Loom, and UserTesting. Record interactive walkthroughs with Talktrack so everyone can engage on their own time, with all the context on the board.

Easy to share and change

Give your team easy access to customer journey maps so they can leave feedback, ask questions, and make immediate changes as needed. Keep customer-centricity top of mind by embedding it everywhere your teams work (like Confluence) and it’ll always be synced to the latest version, or export your customer journey map as an image or PDF file for presentations.

Why people love Miro for customer journey mapping

Uncover possibilities.

Miro’s infinite canvas gives you the ability to collaborate across product teams and cross-functional stakeholders on customer journeys. It serves as a team hub for mapping and research, where you can plot your customer’s paths, visualize their journey, and gather insights all in one tool.

Empathy made easy

Make sure all voices are heard and tap into your team’s collective imagination to identify customer pain points, cultivate empathy, wireframe solutions, and ship innovative products — all with Miro’s customer journey map tools.

Be the voice of the customer

Map your user journey step-by-step and truly understand the people using your product. Bring your team with you in this process and share your customer journey map across your organization. Become the customer advocate and ensure you add value to your product.

Quickly get started

Miro’s customer journey map tool helps accelerate your team’s processes by clearly visualizing journeys, touchpoints, personas, and more. Save time by crafting your customer journey map using one of our pre-made frameworks, or build one from scratch with our many editing tools.

Deliver better results

Make better-informed decisions by getting instant feedback and craft experiences that people will remember. Tag team members, receive comments, and gain more insights with Miro’s collaborative customer journey mapping tool.

Share it with everyone

Share your insights and be proactive by running customer workshops inside your organization. Use Miro’s collaborative features, such as the timer and voting, to help lead interactive sessions and engage your team. Offer the space and tools needed for blue-sky thinking.

Related pages

Research and design.

Strategic planning

Product management

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How to create a customer journey map with miro.

1. Define personas

Determine which specific customer segments or personas you want to focus on. Collect data and insights about their needs, behaviors, and preferences.

2. Identify touchpoints

Identify key stages of the customer journey listing the touchpoints. Detail the specific actions, emotions, and pain points customers experience at each stage.

3. Add context and insights

Integrate data from customer surveys, interviews, analytics, and other sources to enrich your understanding of customer behaviors and preferences.

4. Share and find opportunities

Identify opportunities to improve the customer experience. When ready, share with stakeholders for feedback and collaboratively draft an action plan to implement the findings.

5. Iterate and update

Embed the map where teams and stakeholders can easily find it. Regularly review and evolve the customer journey map as you gain more data, insights, and feedback.

Customer journey mapping tools FAQs

What makes a good customer journey?

To create a good customer journey map, make sure you add all the stages your user goes through by mapping every customer touchpoint and the phases they belong to. After you map out your customer journey, to know more about who they are, you can create a storyboard or dig deeper with an empathy map. Miro’s customer journey mapping software makes it easy to add other artifacts and maps to your board, so you can have a great overview of your customer journey and what influences your customer's experiences. It can get messy, and it’s ok! Once you have all the information you need in one shared space, it’s easier to craft your customer journey or create a new user journey map.

What are the components of a customer journey map?

In Miro’s customer journey mapping tool, you have the flexibility to add as many components as you’d like. In our template, we use the following: actions, touchpoints, customer thoughts, customer feelings, process ownership, and opportunities. Each component belongs to a customer journey stage and is added to the board. Some folks also add user research data and other tools, such as empathy maps or timelines.

Can I download or share my customer journey map?

Yes, you can download your customer journey map as an image or PDF file or share your board link with others. Embed the map everywhere your teams work, like Confluence or Notion and it'll always be synced to the latest version. The customer journey map can be treated as a living document, evolving according to your product evolution and need.

The ultimate list of templates for understanding your customers

What is a customer journey map, 3 steps to go from customer interviews to a customer journey map, the difference between a service blueprint and a journey map, get on board in seconds, plans and pricing.

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User Research

User Journey Map

Explore real examples of User Journey Maps

Learn how the best operators in tech think about user journey maps. explore 37 examples of user journey maps so you never have to start from scratch..

Updated May 1, 2024

What is a User Journey Map?

A user journey map visualizes the steps a user takes with a product, capturing experiences and emotions at each touchpoint. Reforge can enhance this tool with resources that improve understanding of user interactions, helping teams identify and address pain points effectively. Our support enables companies to optimize user experiences by tailoring offerings to better meet needs, increasing satisfaction and loyalty.

Popular User Journey Map examples

Explore 10 most popular User Journey Maps from top companies.

User journey teardown presentation for head of growth role at ngrok

by Sam Crowell Richard , Created as Head of Growth @ ngrok

I created this user journey teardown presentation while interviewing as Head of Growth at ngrok.

• Sam created a user journey teardown presentation while interviewing for Head of Growth at ngrok.
• The presentation covered a framework for growth, including discovery, activation, conversion, repackaging, monetization, and scale.
• Sam prioritized the first quarter and provided data to track and questions to answer for an ideal first year.

User Journey Figma Template at CloudBees

by Amber Rucker , Created as Director Of Product Design & Research @ CloudBees

When defining user journeys for a product, I use this format to communicate the broad view of each customer's experience and orient each team at the company around a singular purpose.

• Amber challenges the misconception that user research is always long and expensive by using this format to communicate the broad view of each customer's experience and orient each team at the company around a singular purpose.
• User journeys should be accessible and fast to orient teams around a singular purpose.
• Amber prioritizes speed and accuracy in user journey research, using existing data and a few new interviews.

Onboarding experiment result for personalization at Airtable

by Lauryn Motamedi (Isford) , Created as Head of Growth @ Airtable

When our team was working on onboarding at Airtable, we ran experiments using personalization to drive the completion rate and provide more value to new users of the product.

• Lauryn's team at Airtable experimented with personalization to improve onboarding completion rates and value for new users.
• Personalized templates in the onboarding flow increased completion rates by 15%, but decreased sharing and collaboration by 10%.
• After further research, a revised focus on multi-player and team use cases led to a 15% lift in completion rates and a 10% lift in activation rate.

Jobs to Be Done Journey Map by Bria King

by Bria King , Created while working in product management

I created this while our organization was exploring a product opportunity with a new, broad target audience on a broad issue. This exercise allowed us to define the problem to be solved and narrow our target audience.

• Bria created this artifact to define and narrow the target audience for a new product.
• The "jobs to be done" framework helped identify common pain points and motivations of parents.
• The artifact guided the process of mapping the current experience, validating competitors, and designing a new experience.

User Intents for Product Strategy in Yandex Market Search

by Vazgen Badalyan , Created as Group Product Manager | Yandex Market @ Yandex

This is a user intent diagram that served as the foundation for our AI/ML product strategy.

• Vazgen focused on understanding user intent and context for e-commerce search at Yandex Market.
• The team classified 5 key intents and created an ML algorithm to classify search queries.
• This approach led to experiments and A/B tests that added tens of millions of annual GMV to the company's growth.

How to Create User Journeys Biased Toward Action from Amber Rucker

by Amber Rucker , Created as Advisor @ Aikido Security

I created this six-step guide for PMs, researchers, and designers seeking to drive organizational change through user journeys.

• Amber developed this guide for creating user journeys that are actionable immediately and long-term.
• The guide includes steps for talking to people, analysis, creating an Excel doc, creating an artifact, summarizing, and presenting.
• User journeys should be revisited and updated every 6 months, and should be created for each product or pricing level.

User Journey Tracking Spreadsheet at CloudBees

I used this template as the first step in mapping out the user journey. It can be shared with designers, researchers, PMs, support, and professional services to gain diverse perspectives on the lifecycle stages and ultimately synthesize each user journey.

• Amber used this Excel template to map out user journeys based on input from various teams.
• The template helped identify patterns and big jobs to be done, and made it easier to synthesize user journeys into Figma graphics.
• The template can be shared with designers, researchers, PMs, support, and professional services to gain diverse perspectives.

User Journey Presentation at CloudBees

User journey research goes nowhere if you don't present and drive it forward. I used this template to align cross-functional teams at CloudBees toward a common goal.

• Amber conducted user journey research and presented it to align cross-functional teams at CloudBees.
• She used actionable and memorable personas, clear next steps, and a focus on opportunities rather than pain points.
• The research revealed that developers want an invisible UI and that investing in UI design may be a waste of time.
• The presentation led to organizational changes and small concerted efforts in identified areas.

Improving Onboarding and Activation with the Psych Framework at GoDaddy

by Satheesh Kumar , Created as Senior Software Engineering Manager - Growth & Monetization @ GoDaddy

This was a hackathon experiment aimed at improving onboarding and activation using the psych framework from Darius Contractor and Reforge.

• Satheesh conducted a hackathon experiment to improve onboarding and activation using the psych framework.
• The team believed that addressing user emotion and psychology could boost activation rates.
• Friction caused by not gathering user intent and goals during onboarding led to downstream issues and highlighted the potential for conversational onboarding.

User Journey Interview Template from Amber Rucker

I created this template to help PMs and researchers get the right insights quickly when creating user journeys.

• Amber created this template to help PMs and researchers get the right insights quickly when creating user journeys.
• About 10 interviews per persona should be enough to gather data for a user journey.
• The focus of the interviews should be on the user's goals, not just pain points.

View all 37 examples of User Journey Maps.

Other popular User Journey Maps

Explore the full catalog of User Journey Map resources to get inspired

Amber Rucker, Created as Advisor @ Aikido Security

Amber Rucker, Created as Director Of Product Design & Research @ CloudBees

Satheesh Kumar, Created as Senior Software Engineering Manager - Growth & Monetization @ GoDaddy

Brandon Dorn, Created as Lead Product Designer @ Whimsical

As we started running more onboarding experiments at Whimsical, it was important that we could quickly see the whole flow. I made this diagram to collect that information in one easy-to-use view.

Shelly Eisen-Livneh, Created as Sr. Director, Growth (PLG/PLS, Demand Generation) @ PredictHQ

I created this document by the end of my 3rd week as the Director of PLG at PredictHQ, to bring multiple execs and stakeholders along for the ride of the first PLG and Growth analysis.

Mitalee Mulpuru, Created as Principal PM @ Microsoft

This simple back of the envelope visual illustrates a linear customer journey map and the points in that journey that should be optimized.. Use it to help you dissect conversion rate optimization and make decisions around creating new features or mending existing ones to better suit the user.

Alex Pham, Created as Associate Product Manager @ SaveDay

I created this to share how we segmented users by forming a user lifecycle in SaveDay and tracking user's status in each of our defined stages.

Joe Skupinsky, Created as GTM Lead @ CommandBar

I created this complete customer journey map to help us define our customers and other business processes.

View all 37 examples of User Journey Maps

Reforge has everything you need to get more done, faster

Explore artifacts of all kinds

Browse other popular categories to get ideas for your own work

Go deeper with step by step guides

Refine Customer Use Cases With Archetypes

By Erika Warren, Casey Winters & Shaun Clowes

Use cases serve as a crucial tool for defining and communicating the problems your product addresses and the target audience. They form the foundation for establishing usage retention metrics and prioritizing future product development.

While use case maps vary, reflecting the uniqueness of each product, there are certain archetypes found in the most common business types:

• The Buyer, Admin, and End User : choose products to enhance processes, increase efficiency, and boost finances.
• 1st User and 2nd+ User : 1st users’ actions draw subsequent users to the product.
• Supply and Demand : The supply-side sells a product the demand-side purchases via a platform or intermediary.
• Advertiser and End User : The product is free or subsidized for end users through advertising.

This guide delves into each business type, highlighting archetypes and addressing common pitfalls with practical examples. First review the Define Customer Use Cases' guide , as this content builds upon that foundation.

Defining the retention funnel

By Crystal Widjaja

The goal of an ideal funnel analysis is to gain a complete understanding of:

• Where is the constraint?
• Who are the user segments?
• What are the contributing factors?
• How much does the constraint impact growth?

The standard funnel analysis, though useful for pinpointing major conversion pitfalls, typically focuses on snapshots in time and simple conversion rates without getting into the depth required to diagnose product health.

For example, a B2C ecommerce company using standard funnel analysis to measure user sign-ups, product views, and transactions might overlook crucial nuances in user retention and long-term value creation. A key limitation in standard funnel analysis is that high conversion rates alone don't necessarily equate to sustained user value if there are underlying retention issues.

Moreover, traditional funnels, often a snapshot in time, don't capture the evolving trends in conversion rates across cohorts. This static analysis fails to leverage the most valuable industry benchmark: our own internal, relative performance comparisons between different cohorts.

Finally, conventional funnel analysis might not accurately reflect a product's overall success. Products with lower activation rates might still have segments with high retention rates that derive significant value from the product in unique ways, providing critical insights for strategic realignment or repositioning.

The first component of ideal funnel analysis is to close the retention loop by redefining the ideal Activation Funnel user journey steps to those that correlate with stabilized, long-term retention.

Influence user decisions with the ELMR framework

By Andrew Chen & Brian Balfour

The ELMR framework outlines the four key psychological factors that drive user decisions and actions: Emotion, Logic, Motivation, and Reward.

Empowered with this understanding, we can help users get unstuck in their journey and influence the action they take, whether that’s clicking an ad, reading a blog post, signing up for a subscription, or returning to your product again and again. Influencing these kinds of decisions ultimately leads to growth.

Improve user journeys with the psych framework

By Andrew Chen, Brian Balfour & Darius Contractor

The Psych Framework evaluates users' emotional fuel as they move through your product. This framework allows us to visualize high energy and friction moments in our user journey. Mapping out and analyzing user flows with the Psych Framework identifies areas where excessive forms, unclear interfaces, or premature requests sap user motivation. We can also explore where to add motivational boosts to help users through the journey.

Darius Contractor, a growth engineering manager at Dropbox, created the Psych Framework to take subjective concepts and make them more concrete. It gives us a unit of measurement of user motivation called psych.

Components of a story structure

By Tara Wellington

Once you have decided on the story you want to tell and decided this is the right time to tell it, it is time to build out your story! When you are building your story there are two main phases to focus on:

• Your story’s structure. This is the basis of your story.
• Your story’s content. This is what you wrap around the structure that brings your story to life and makes it believable.

This section of the course will deep dive into building your stories’ structure and give you templates and frameworks to create your best story.

Understanding the Components of a Story Structure

We start with story structure because it is the basis of the story that you are telling - it is the skeleton of the story that we will use to build everything else off of.

Think about any classic story you know - Cinderella, Robin Hood, any Disney movie 😂 - all stories have a very basic set of components.

• Main character (s)
• Problem or situation that main character faces
• Action or series of actions the main character goes through
• Result or what happens after the main character goes through these actions.

This framework of problem, action, result or PAR may sound familiar. It is a method for interview responses that had been popularized in behavioral interviews in recent years. But in the case of a behavioral interview, and the story examples above, the story that is being communicated is something that has ALREADY HAPPENED.

Why are PM Stories Different?

PM storytelling is a little different than basic storytelling for a few reasons.

• You are telling the story of something you WANT to happen vs. something that has already happened.
• You have a reason that you want this to happen: You believe it is the “right thing to do for the customer and the business” - as we called out in the Picking the Right Story unit.
• The “result” of the story is more important than the “action.” This is because the story is not for entertainment, it is for painting a picture of how to get to a result.

Topics related to User Journey Map

Home > Blog >

How to do ux journey mapping: a detailed guide, saviour egbe, october 26, 2023.

Imagine a world where your favorite apps and websites are so easy to use, you feel like they were designed just for you. You can find what you're looking for in seconds, and the whole experience is seamless delight. That's the power of User Experience (UX) at its best.

One of the processes behind creating such exceptional UX is UX journey mapping .

UX journey mapping is a process of understanding your users' needs, goals, and pain points, and then using that information to design experiences that are seamless, efficient, and enjoyable.

This article will explore:

• What is a UX journey map and why is it important?
• The role of UX journey mapping in design thinking
• How to create a UX journey map
• The difference between user and customer journey maps
• The best user journey mapping tools out there
• A handy template for your own user journey maps!

So whether you're a seasoned designer honing your skills or a newcomer eager to unlock the mysteries of UX Journey Mapping, come on in, the water’s fiine..

What is a UX Journey Map?

UX journey maps and customer journey maps are often used interchangeably, but there is a subtle but important difference between the two.

A UX journey (user journey) map is a visual representation of the steps that a user takes to achieve a goal with a product or service. It includes the user's thoughts, feelings, and pain points at each step.

Customer journey maps are a powerful tool for understanding your customers' needs, motivations, and obstacles. By mapping out the customer journey from start to finish, you can identify key touchpoints, opportunities for improvement, and areas where your customers are struggling.

User Journey Maps vs. Customer Journey Maps

User journey maps:.

• Map out the steps that a user takes to achieve a goal , along with their thoughts, feelings, and pain points at each step.
• Focus on the user's experience with a specific product or service.
• Are used by product teams, designers, and developers to understand the user experience and identify opportunities for improvement.

Customer journey maps:

• Map out all of the interactions that a customer has with a brand , including marketing, sales, customer service, and support.
• Focus on the customer's relationship with a brand across all touchpoints, from awareness to post-purchase.
• Are used by product teams, designers, developers, marketing teams, sales teams, and customer service teams to understand the customer experience and identify opportunities for improvement.

In other words, user journey maps focus on a specific task or goal, while customer journey maps focus on the overall customer experience.

Imagine your customer as a traveler on a roadtrip. They have a destination in mind, but they need help getting there. Your customer journey map is a roadmap, guiding your customers along the way.

As your customers drives down on the route you’ve etched out, they will encounter different touchpoints, such as your website, social media pages, customer service team, and product. At each touchpoint, your customers will have certain needs, motivations, and obstacles.

Your customer journey map should help you to understand the following:

• Customer needs: What are your customers trying to achieve at each touchpoint?
• Customer motivations: What is driving your customers to take action at each touchpoint?
• Customer obstacles: What challenges are your customers facing at each touchpoint?

Once you have a good understanding of your customers' needs, motivations, and obstacles, you can start to identify opportunities for improvement.

For example, if you find that many of your customers are struggling to find the information they need on your website, you can make improvements to the navigation or add more search functionality.

Customer journey maps are most effective when they are based on real data, such as customer interviews and observations.

When possible, use your customer journey map to document and summarize interviews and observations with real people. This will help you to get a more accurate understanding of your customers' experiences.

User Journey Mapping in Design Thinking

Design thinking is a non-linear, iterative process for solving problems and creating new ideas that are informed by user needs. UX Journey Mapping is a powerful tool to assist with this.

User journey maps are a powerful tool for design teams because they help teams to understand users, define problems, ideate solutions, prototype solutions, and test solutions.

Here is an example of how UX Journey Mapping can be used in design thinking:

A product team is working on designing a new mobile app. They start by creating a UX Journey Map to understand the current user experience. The UX Journey Map reveals that users are frustrated with the long and complicated checkout process.

The team then uses the UX Journey Map to ideate ways to improve the checkout process. They come up with a number of ideas, such as reducing the number of steps in the checkout process and allowing users to checkout with a single click.

The team then creates a prototype of the new checkout process and tests it with users. They can move faster through the new checkout process, but they identify a couple of small glitches with the time taken for the payment gateway page to load. 

The team iterates on the prototype, and fixes the glitches. They tests it with users again. Ultimately, the app has a checkout process that is significantly faster and easier to use. Hallelujah!

How to Create Journey Map

1. define the objective.

What do you want to learn from your journey map? Are you trying to understand how users interact with your product or service? Are you trying to identify opportunities to improve the customer experience? 

2. Identify your persona

Who is the user that you are mapping? What are their needs, goals, and pain points? The more you know about your persona, the more accurate your journey map will be.

3. Identify touchpoints

Mark down all the interaction points the user/customer has with the product, like website visits, Facebook ads or customer service calls. Include everything from marketing and sales to customer service and support.

4. Gather the data ‍

Collect data about user interactions at each touchpoint, and what they thought of it. How did users feel about the new payment gateway platform? Did everyone find the new mobile app UI equally accessible? What did customers think of the placing of the support form on the website homepage? This information can be gathered from surveys, interviews, analytics, and customer support records.

5. Create a timeline

Construct a timeline that represents the user's journey from the initial touchpoint to the final one. It’s usually linear, and the foundational for the UX journey map.

6. Plot feelings and actions

Fill in the emotions and actions the user/customer undertakes at each touchpoint? Does the viewer feel frustrated when they try to find something to watch on the video streaming platform website? Add an angry emoji there. Also minutely map out the actions required at each stage - clicking, scrolling, password entry etc..

7. Identify pain points

This is when the picture starts to emerge. Based on the data you have just filled in, write down the parts where the users experience challenges, or highs. What makes them happy, and what doesn’t?

8. Visualize the journey map

Put it all together in a pretty Figjam board, or an actual whiteboard! Create a visual representation of the journey map with symbols, emojis, arrows and digital tools. We’ve created a gorgeous template for you and linked it below, to fast-forward through this step.

9. Share the Journey

Once you have analyzed the journey, share it with your team and stakeholders. The user journey may involve multiple efforts in your organization, so inform stakeholders if they can help make the buyer journey more customer-centric. 

10. Iterate and improve

A UX journey map is an constantly-evolving document, so update it often. If the product team makes changes to a particular feature or user touchpoint, update it with all the feedback about it on the map. User journeys change over time, your ux journey map should reflect that.

Tips to Create Effective Customer Journey Map

Be specific ‍.

The more specific you are, the more accurate and useful your journey map will be. For example, instead of mapping out the user journey for "purchasing a product," map out the user journey for "purchasing a new pair of shoes from our website."

Be user-centered ‍

The journey map should be from the user's perspective, not your own. Focus on the user's thoughts, feelings, and pain points at each step of the journey.

Be visual ‍

Journey maps are most effective when they are visual. Use diagrams, illustrations, and other visuals to represent the user journey.

Be collaborative ‍

Journey maps should be created collaboratively with your team and stakeholders. This will help to ensure that everyone is aligned on the user experience and that you are all working towards the same goals.

Use customer research ‍

Ask customers how they found out about your company and how they interact with your brand through user interviews. Also psst, Looppanel can help automatically transcribe and take notes of your user interviews,

Update and improve the customer journey map ‍

Your customer journey map may change and evolve over time. Keep your customer journey map current by storing all of your customer research data in one place. This makes it easy to find areas where the customer experience can be enhanced.

Ask for feedback from real customers ‍

You should base your customer journey map on data and interviews from actual customers, but you should also check if your map reflects their true experience. Get feedback from customers with user interviews, surveys etc. on improving the experience.

User Journey Map Tools

There are a number of user journey map tools available, both free and paid. Some of the most popular tools include:

Miro is a collaborative whiteboard tool that can be used to create user journey maps. It has a variety of templates and features to help you create visually appealing and informative journey maps.

Mural is another collaborative whiteboard tool that can be used to create user journey maps. It offers a variety of features to help you create and share journey maps with your team and stakeholders.

Lucidchart ‍

Lucidchart is a diagramming and visualization tool that can be used to create user journey maps. It offers a variety of templates and features to help you create professional-looking journey maps.

Google Slides ‍

Google Slides is a presentation tool that can be used to create user journey maps. There are a variety of templates and features on Google slides to help you create visually appealing and informative journey maps.

Microsoft PowerPoint

Microsoft PowerPoint is another presentation tool that can be used to create user journey maps. With different templates and features on Microsoft PowerPoint, you can create professional-looking journey maps.

Figma is a design tool that can be used to create user journey maps. Figma offers a variety of features to help you create visually appealing and interactive journey maps.

In addition to these general-purpose tools, there are also a number of user journey map tools that are specifically designed for UX professionals.

UXPressia ‍

UXPressia is a user journey mapping tool that offers a variety of features to help UX professionals create user journey maps, including persona management, journey mapping templates, and collaboration tools.

JourneyMap ‍

JourneyMap is a user journey mapping tool that offers a variety of features to help UX professionals create user journey maps, including persona management, journey mapping templates, and reporting tools.

Smaply is also a user journey mapping tool that offers a variety of features to help UX professionals create user journey maps, including persona management, journey mapping templates, and collaboration tools.

User Journey Map Template

To help you get started, here's a simple template to build your next user/customer journey map with. Happy mapping!

Download a FREE template for your own user/customer journey map here.

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User Journey Map

Use the Journey Map to plot the interactions a person has with your product or service and how can you can improve their experience at each step.

Mapping experiences

When to Use

When scoping products

What is a User Journey Map?

Use the Journey Map to plot the interaction a person has with your product or service, what they're thinking or feeling at the time, and how can you can improve their experience.

Tip: Use different colour sticky notes, tokens and images to illustrate good, bad, and improvement points.

Similar templates

GO Product Roadmap

The goal-oriented product roadmap is designed for creating products with Lean Startup or Scrum. Use to establish product goals, plan releases, and coordinate the development and launch of products.

Lean Canvas

A popular activity from the Lean Startup methodology to create a product plan focusing on problems, solutions, metrics, etc.

Lean Prioritization Matrix

A 2x2 matrix for prioritizing items by value and effort. Useful for product management and general decision making.

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Comparisons

Service Design Show

Make Business Human

8 Free Customer Journey Mapping Templates and Examples

Published in: Journey Mapping / Last update: July 2020

So you want to create a customer journey map and are looking for a template to get you started. Well, you've come to the right place!

In this article, you'll find an overview of the best templates out there . Next to giving you a comprehensive overview, the goal of this article is also to help you get the most value out of these templates.

That’s because— no matter how good a template is —if you don't know how and when to use it, you might as well pick any random one.

You can either use the table of contents below to jump straight to the templates or continue reading to build a deeper understanding of how to get the most value out out these templates .

As you'll see, the overview in this article also contains service blueprint templates. As a customer journey is always embedded in service blueprint , it makes sense to include them.

Just a quick note that there might be affiliate links in this article, which means I get a small commission when you sign up for one of the journey mapping tools mentioned here.

Why and when to use customer journey map templates?

There are many good reasons and smart moments to use a journey map template. You just have to know what they are and be able to recognize their value.

This is also a word of warning , since reaching for a template at the wrong time, as tempting as it might be, will eventually do more harm than good.

So, let's go over some common scenarios in which you could benefit from using a customer journey map template.

DO make more informed decisions and build a solid foundation.

When you're starting out with customer journey maps, you're going to have a lot of questions around how to structure your map.

Which kinds of lanes should you add? How many should there be? What is the right order?

This is a stage in which templates and examples can be extremely helpful.

Seeing how other organizations have structured their journey maps will open up your eyes to what's possible and expand your "vocabulary."

The more informed you are, the better you'll be able to judge which information is relevant in your journey map and what's totally fine to ignore. 

Remember that you should strive to map as little as possible and not more.

You wouldn't want to spend a lot of time mapping the journey just to realize that your map is full of information you don't need anyway.

DO get a head start with plenty of time.

Starting with a blank piece of paper is one of the hardest things in any situation.

What is the first word you write? Where do you draw the first line? What should you say to start the conversation with a stranger?

The nice thing is that, when you've gone over the process a few times, you'll start to recognize patterns.

If you’re a budding artist, once you’ve drawn a few stick figures, you'll have figured out the basic structure of a face.

The same applies to customer journey maps. At some point, you'll know what the generic structure is of your customer journey.

From that moment on, it makes sense to create a template from this journey so you don't have to recreate that over and over again.

A template allows you to focus on the content of your journey map rather than how to structure the information.

DON'T copy and paste the perfect recipe.

Imagine this: You meticulously follow the perfect recipe to prepare the most amazing pasta Bolognese...only to find out that your guest has a tomato allergy. :-/

As unlikely as this might sound, this is the most common pitfall regarding customer journey map templates.

You find the perfect customer journey map template online and start filling it in with your full dedication. And of course, you manage to create an impressive journey map.

When you finally share the map within the organization , you come to the realization that it doesn't give the answers to the challenges that need to be solved.

Always be critical about the elements in your journey map template. Do you really need all of them? Is there something important missing? Could a little tweak to the template give you much better results?

DON'T get distracted by the visual aspects.

Until now, journey maps have been produced using tools ranging from PowerPoint to InDesign. The effect is that:

• There are a lot of different journey maps out there that all have a unique look and feel.
• You feel that every journey map has to be nothing less than a work of art to have any value.

So, when you're looking at templates and examples, the plethora of options can easily be overwhelming.

The truth is that most of these templates contain at their core the same key elements described in our Practical Guide to Customer Journey Mapping . They are just visualized in a different way.

It's easy to get distracted and lose yourself in trying to make your journey map look good. Just try to keep the visuals consistent and clear . Once again, less is more!

DON'T map just for the sake of it.

What's the fastest way to create a customer journey map? Not making a map when you don't need one. 

A bit cheesy, I know. But it holds a lot of truth.

Don't be the person who creates a customer journey map just because you can. We've got enough of them already.

Be a true professional and make sure that you're mapping for the right reason . Your efforts need to add real value to the organization.

Using a journey map template without first understanding what questions it needs to answer is a guarantee that you'll waste your time. Unless, of course, you aspire to become an artist who creates nice visuals in the form of a journey map.

Down below, you'll find an overview of customer journey map (and service blueprint) templates. The overview is divided into templates offered by online journey mapping tools and templates you'll find in books, articles, etc.

I've included a pros and cons list for each template, which should help you decide if the template fits your needs.

A Quick Word on Online Journey Mapping Tools

There is a difference between professional journey mapping tools (like Custellence and Smaply) and generic tools that also allow you to create journey maps (like Miro, Mural and Google Slides).

When you decide to pick one of these tools, it's good to understand the long-term implications.

If you want to learn more about how these different journey mapping tools compare, check this playlist on the Service Design Show YouTube channel.

Templates in Online Tools

Miro is a very user-friendly and flexible online whiteboarding tool. I did a full review of how to create journey maps in Miro .

In Miro, you'll find a lot of useful templates. And the good news is that there is a customer journey map and a service blueprint among them.

Customer Journey Map Template ( link )

This is probably the most bare-bones journey map template you'll find, which is good when you purely need to focus on the customer experience aspect of the journey.

(click the image to the template open in Miro)

• Super simple format, meaning no distractions and quite easy for anyone to participate in the journey mapping process
• You don't get distracted by thinking about other information lanes.
• Step-by-step instruction video on how to use this template and a quite comprehensive blog article worth reading
• The template presents touchpoints as the main storyline, while it should be customer activities & situations ( don't map touchpoints ). By basing your journey on touchpoints, you're visualizing the organizational perspective and will miss important moments for the customer’s perspective. Be careful with this!
• It's tempting to fill this template based on assumptions without further questioning the data. It would help if there were a place to add supporting insights from user and field research.
• You'll only be able to come up with meaningful pain and gain points if you know the needs of your customers. You should do that first in something like an empathy map .

When would I use this template

I would use this Customer Journey Map template from Miro as an initial conversation starter in a workshop where you have limited time.

Service Blueprint Template ( link )

We've discussed the difference between customer journey maps and service blueprints before. This template by Miro does a decent job in breaking up the service experience in the frontstage and backstage.

• The five lanes in this template provide quite a good starting point for the most basic service blueprint in a lot of situations.
• It doesn't make sense to place physical evidence as the top lane. It should almost always be customer activities & situations .
• This service blueprint template is missing the human aspect. It's not inviting you to enrich it with thick data like photos or quotes. Thereby, you run the risk of creating a process map and miss out on the customer-centric approach.
• The template contains nonlinear sequences (the arrows), which breaks the one of the most important rules of a clear journey map: a journey always moves from left to right.
• For a service blueprint to be useful, you'll quickly need to add more detailed and specific information, which this template does not cater to.
• Adding more detailed information to this template will get messy and complex. Once you get to the stage where you need a service blueprint, it's better to consider using a professional journey mapping tool .

I'd maybe consider using this Miro template to explain the basic structure of a service blueprint.

Mural is, just like Miro, another popular online whiteboarding tool. I do a walkthrough on how to create customer journey maps using Mural in this video .

You'll find many helpful templates in Mural. For our needs, they offer one service blueprint template .

The template is based on the work done by the Practical Service Design community.

(click the image to the template open in Mural)

• There are 3 versions: a blank template, one that's filled in as an example, and one that provides a guide on how to use this template. There's also a video that walks you t hrough the process .
• The template containing the real-life example provides some really helpful questions and good inspiration.
• The template gets into the processes and systems of a service quite fast. It would be good if there were more emphasis on the customer journey and experience.
• Color-coding information lanes creates an interesting visual, but it can easily get quite chaotic.
• The chosen information lanes are meaningful but don't follow general conventions around how to structure a service blueprint. This might cause some confusion.

to be honest it’s hard for me to find a useful application for this journey map template. On one hand, I feel it's too detailed to be filled in during a workshop. On the other hand, the structure and color-coding method wouldn't be my preferred way of doing this with a team outside a workshop.

If you're into journey mapping, Smaply is probably a tool that has been on your radar. It's one of the few dedicated online journey mapping tools that I'd say is specifically designed for customer experience professionals.

I've published a Smaply walkthrough video on how to create a journey map using Smaply as well as a more in-depth review of the tool.

Smaply offers 4 different journey mapping templates :

• Service Blueprint
• Communication Journey Map
• Empathy Journey Map
• Comparison Journey Map

You can also find a brief explanation of the purpose of each template .

Smaply also offers 10+ example journey maps directly on their website. So if you’re looking for even more inspiration definitely take a look at these examples.

For this review, we're going to look at the empathy journey map template inside Smaply. It focuses on understanding your customer and brings the outside-in perspective so many organizations are looking for.

(click image to enlarge the template)

• The main focus in this template is on your customers and their needs. Having a deep understanding of this helps to create all the other journey maps.
• The lanes mimic the questions of an empathy map . If you're familiar with how that works, you'll have a head start here. And if you're not familiar with empathy maps, they are well documented.
• Depending on your service, the experience throughout the journey might eventually have more similarities than differences. So, you might end up duplicating the information in a lot of fields. If you recognize that this is happening, try to identify the moments where the experience is significantly different and map those first.
• In situations where you need to get stakeholders out of their inside-out mindset and into your customers’ shoes, especially when you're dealing with stakeholders from supporting departments that don't directly interact with customers on a daily basis.
• To create a foundation for all future journey mapping and service blueprinting initiatives

4. Custellence

Currently, Custellence is my preferred online journey mapping tool . And it's the one I recommend to anyone who is serious about using journey maps as a way to drive sustainable customer-centric change within their organization.

At the time of writing there are seven journey map templates in Custellence, divided into general and tailored template categories:

• Customer Journey Map template for Ideation ( PDF )
• Service Blueprint Template ( PDF )
• The Practical Service Design Blueprint Template ( PDF )
• Retail Online/Offline Customer Journey and Service Blueprint Template ( PDF )
• Restaurant Food Ordering and Delivery Customer Journey Map Template ( PDF )
• Elderly Need for Care Customer Journey Map Template ( PDF )
• Vacation Travel Customer Journey Map Template ( PDF )

Just like with the different templates in Smaply, you have to choose wisely.

What I like about the templates in Custellence (compared to the ones offered by Mural and Miro ) is that the tailored versions much better reflect the type of information your journey map might eventually contain in real life.

Generic templates are a good starting point. But often, you'll need to tweak them to get any practical value out of them. The tailored templates in Custellence give you an impression of what that might look like.

For this review, I've looked at the travel journey map template.

(click the image to open the template in Custellence)

• It's nice that the customer activities in the template are pre-filled. This helps to express your own journey on the right level and in the right language.
• The template invites you to elaborate on the experience of your customer and to provide "insight evidence." You're challenged to have a conversation on how much you know about your customers based on research versus your own assumptions.
• The separation of touchpoints into channels shows how you can reflect your internal organization in the journey map and assign internal stakeholders per lane in the map.
• Depending on your goal , this template might be too elaborate and too detailed.

This template is a great example of what a journey map used to drive sustainable customer-centric change could look like, rather than a one-off visualization. I would use this template when my goal is to create a central journey map that helps to make smarter decisions about the projects and initiatives we should invest in.

5. UXPressia

The collection of journey mapping templates and examples you'll find in UXPressia is quite astonishing. At the moment of writing, there are about 40 templates that are sorted based on industry.

Each template is based on a "real" customer journey map that the UXPressia team found on the internet. In the accompanying articles, they added a link to the original source so you can compare how that journey map looked.

For this review, I've looked at the template for food and retail .

(click the image to open the template in UXPressia)

• There's a strong emphasis on the customer perspective in this template.
• The template is pre-filled with a story, which helps to understand what kind of information and on what level should be in the map.
• The storyboard lane invites you to visualize the customer journey—a very important aspect that is overlooked in most templates.
• The process and channels lane is a bit complex. The information in this lane overlaps with the touchpoint lane.
• Introducing nonlinear elements (in the process and channels lane) is a potential source of confusion.
• This looks like a pretty good template to kick off a high-level journey mapping workshop . The number and choice of lanes strike a nice balance between depth and breadth of information.
• The template also provides a very natural flow of questions from top to bottom, from what the customer does and expects to the problems they face in the service, and ideas for solutions.

Templates in Books, Blogs and Presentations

6. This Is Service Design Thinking

When you look at this journey map template, you'll immediately notice that it has a different structure than all the other ones. This template was part of This Is Service Design Thinking when it was published back in 2010. A lot has happened since, but it's still good to take this template into consideration, as it was one of the first out there.

You could question if this is a real journey mapping template. The title already gives a clue that it's not, as it's called The Customer Journey Canvas .

So, it more resembles a canvas (in the spirit of the business model canvas ) rather than a template. That might seem like a subtle difference, but in practice, it has some implications.

• The questions in the template are very high level. You can use this template even when you know little about journey mapping.
• It's not visually organized into lanes, which can cause some confusion if you're expecting to see a journey map.
• The template doesn't invite or guide you to really step into the shoes of your customer.
• The information manipulation-credibility axis probably isn't the best source of insights. It would make more sense to just have a channels lane and use icons to illustrate the type of information.

I haven't been in a situation where this canvas seemed to be the right way to go. The canvas structure might be familiar to people who have seen other canvases and allow for an easier transition into journey thinking. But I think in the long run, it's smarter to go with the classic lane structure of a journey map.

7. Design a Better Business

The journey mapping template offered by Design a Better Business positions itself as a canvas, just like the template from This Is Service Design Thinking, which we looked at above. This journey mapping template is part of a larger collection of templates related to different stages in the design process.

When you look at the journey mapping template, you'll immediately see that it's very basic and high level. The template consists of just three information lanes. The structure looks a lot like the journey map template we saw in Miro .

• The simple structure and step-by-step guide that comes along with the template make this a very user-friendly template to start with.
• There's room for just five "key moments" in the journey. This forces you to focus the conversation on what's really important to your customer.
• The template invites you to visualize the journey rather than just describe it with words . Seeing the experience through the eyes of your customer is as important as understanding it.
• The instructions regarding the customer persona are a bit misleading. You should focus on the needs (as stated in the canvas but not the step-by-step instructions), desires, pain, etc.
• The key moments shouldn't be about touchpoints (as stated in the instructions) but rather about customer activities and situations. Otherwise, you run the risk of turning this into a process map.

The guide for this template states that you should be able to fill it out in about 45 minutes. So, this makes the template ideal for a short workshop . I imagine that template would be a very good follow-up exercise after a presentation on what customer journey mapping is. You could, for instance, have multiple groups in the workshop fill in the same journey and then compare the differences.

Another useful application for this template would be when you have a group of people with different backgrounds and need to get them to create a shared understanding of the customer journey. For example, this could be stakeholders from different internal departments. Using a service example like the coffee shop journey described in the instructions would be a good start to get people in the right mindset.

Finally, I think this template could be useful as a tool that helps raise questions rather than find answers. So, you quickly map a journey based on assumptions and then ask, “What would we like to learn about this customer and their experience?”

8. Nielsen Norman

The first thing I want to say about the journey mapping template shared by Nielsen Norman is that it's surrounded by a wealth of knowledge on the topic. You can easily spend a few hours reading all the free articles, which is great if you want to dig deeper into what it takes to create useful customer journey maps. And if that's what you're into, you might also consider joining our Customer Journey Mapping Essentials masterclass .

What sets this journey map template from Nielsen Norman apart is the way it's divided into three zones. Each zone represents a perspective through which you should look at the customer journey. This is a smart way to help you look at the journey holistically. There are other templates that do this as well, but this one is very clear and explicit.

Another strong point of this template is that it connects the experience of your customer to the impact on business and follows that up with the question about internal ownership. This is great, as talking about ownership shifts the focus of the conversation toward action rather than just insights.

• The three zones and how they are described make a lot of sense. The business and internal perspectives are really valuable.
• The template strikes the right balance between the width and depth of information.
• The accompanying guide helps you understand which questions you should be asking per information lane.
• There isn't a downloadable version of the template.
• It would be nice if there were a pre filled example.

This is a template I'd consider for a kick-off journey mapping workshop with an internal team, especially when the goal is to help stakeholders understand that the customer experience has implications on business.

The template could also be a good starting point to create a more elaborate journey map in a tool like Custellence .

How do I pick the right template?

Well, that's a really good question, maybe even the best one in this entire article! 🙂

Picking the right template is all about understanding which bits and pieces of information you need to get the insights you're looking for. And in order to know which insights you need, we must go back to the most fundamental question: Why do you need a customer journey map in the first place ( here are 5 good reasons )?

What goals do you want to achieve? What is the next step after you've created the map?

Are you hosting a workshop to build a shared understanding about the journey? Then, a template with just the customer activities and pain points might do the job.

Do you need to map your internal process onto the customer journey ? In that case, a template that contains backstage lanes will be more useful.

Is your goal to align branding efforts across multiple touchpoints in the journey? A template that splits the touchpoints into their respective communication channels might be a good fit.

What if I don't know what the goal of my journey map is yet?

From my experience, this usually means that you're creating a map to build an overview, to facilitate a conversation and to get to some form of shared understanding, which are all very valid reasons to build a journey map.

Quick Guide to Picking the right Journey Map Template

• Start with the simplest template that has the least number of elements but still suits your needs. Expand as you go along and learn what you need to add.
• Pick a template that has elements that invite everyone who's contributing to add their knowledge. If you're working with IT, for example, make sure there's a lane for internal processes.
• Don't worry about how polished and fancy a template looks. More visuals usually means more distractions, unless your end goal is to create an art piece.

If you follow the steps in this guide, you might not pick the perfect template, but you'll definitely have a customer journey map template that’s practical and gets you to the next stage .

When should I create my own template?

A good moment to start thinking about creating your own journey map template is when you start to recognize patterns .

After you've mapped a few customer journeys, you'll start to see that every map has repeating elements. These elements could be specific to your organization, your department, or the industry you're in.

When you get to this stage, creating your own custom journey map template is a very valuable exercise. That’s because, once you have your custom template, you'll be able to dive much quicker into specific parts of the journey rather than wasting time thinking about the structure of your map.

There's one other reason why you might consider creating a custom template: to make it match your brand .

Depending on your environment, people can critique your journey mapping efforts just because of the colors and style. Silly, I know. But it happens. On those occasions, it might be a good investment to make your template visually match your brand identity.

By creating your own custom template, you're getting into the position of teacher or mentor for others . And the nice benefit of that is, you yourself will learn a lot about journey mapping in the process.

What's next

Hopefully this guide helps you pick the right journey mapping template for your next project, so you can invest your energy in delivering a great customer experience, instead of thinking about journey mapping templates.

If your favorite journey mapping template is missing in the list, leave a comment down below. I’ll try to add it to the overview.

Now that you've made it all the way here it's probably a good moment to join the Customer Journey Mapping Essentials masterclass 👇

Great article on what tools are available and when to use them. Saved us some time having to just figure it out on our own.

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Understanding the 5 phases of project management

It’s always daunting at the outset of a new project (unless you’re like the Spiderman of project management or something, in which case, good for you — but I’m speaking for the rest of us, Peter Parker). Anyway, the point is, don’t worry so much — with the right tools and processes, you’ll nail this one just like you did the last one (maybe better!). 

To help you gain clarity and control over your project, let’s break down the five phases of project management in a way that’s as easy to follow as your favorite superhero movie. From dreaming up your project (phase one) to crossing the finish line (phase five), let’s see how a project lifecycle works.

What is project management lifecycle?

Project management lifecycle is a framework that outlines the stages or phases through which your project progresses from initiation to completion. Each stage has its unique set of tasks, goals, and objectives.

Now, why is this important? Think, if you would, about building a house. You wouldn’t start by randomly laying bricks, would you? First, you’d design a blueprint to make sure that every room serves its purpose, from the kitchen to the bedroom. The project lifecycle works the same way. It structures your project into manageable stages, ensuring you plan, execute, and review every task with precision.

Related: 4 best practices for collaborative project management

Five phases of project management lifecycle

The five project management phases help you meet the requirements of a project, which includes defining what needs to be done, who needs to do it, and how to keep everything on track.

Let’s take a closer look at each phase.

Phase 1: Project initiation

This phase marks the starting point of your project journey. It’s where you define the project’s objectives, scope, and stakeholders’ roles and responsibilities.

Key activities of the first phase include:

• Project charter: It’s akin to your project’s mission statement, outlining the goals, scope, budget, and timeline. Think of the charter as your north star , guiding the team toward a common destination.
• Stakeholder identification : These are the folks who’ll be directly impacted by your project or have a say in its outcome — whether they’re team members, clients, or sponsors. Getting them on board early on sets the stage for collaboration and support throughout your journey.
• Initial scope of the project : This step clarifies what’s in and what’s out of your project. If you’re building a website, defining the scope involves specifying what features the website will have (like a homepage, contact page, and product listings) and what it won’t have (like a forum or chatroom).

Use visual collaboration software like Mural to make sure your whole project team is on the same page about the expectations. 

• Pro-tip: Mural’s project kickoff template includes a pre-built agenda to help you easily align your team.

Phase 2: Project planning

The planning phase is all about taking the big-picture vision and breaking it down into actionable steps. It involves laying out all the steps and strategies you’ll need for a successful project.

Key activities of the second phase include:

• Resource allocation : Determine what resources — whether it’s people, equipment, or materials — you’ll need to bring your project to life. 
• Scheduling: Create a timeline for your project and map out key milestones, deadlines, and dependencies to make sure everything stays on track.
• Risk identification: List potential risks, assess their likelihood and impact, and develop strategies to address or mitigate them.
• Budget planning: Estimate costs, allocate funds, and establish mechanisms for tracking and managing expenses throughout the project lifecycle.

When it comes to the planning phase of project development, you need effective collaboration for decision-making. That’s where Mural truly shines. 

• Pro-tip: Our project planning template provides a digital workspace to brainstorm ideas and share insights. With features like voting, commenting, and annotations, you can evaluate alternatives, identify trade-offs, and make informed decisions that align with project objectives.

Phase 3: Project execution

The execution phase is where you put your plans into action and make things happen. Think of it like building a LEGO set — you’ve got all the pieces laid out, and now it’s time to start assembling them.

In this phase, you and your team dive into the work, tackling tasks, solving problems, and progressing towards your project goals. 

Key activities of the third phase include:

• Task implementation: Begin executing the tasks outlined in the project plan. This step involves activities such as design, development, testing, and production, depending on the nature of the project.
• Quality assurance: Make sure deliverables meet the standards set out in your project plan. Conduct thorough testing, review work against predefined criteria, and promptly address any discrepancies or defects.
• Change management: Despite your best efforts to plan ahead, changes to project scope, schedule, or resources may occur during execution. You must implement the approved changes while minimizing disruption to the project’s progress.
• Documentation: Use agile documentation to capture information in a lightweight and flexible manner. It includes maintaining user stories, sprint backlogs, and task boards, as well as documenting decisions, agreements, and lessons learned in real time. 

In the execution phase of project management, you can use Mural’s free templates, like a Kanban board or process flowchart , to visualize workflows. By tracking who's doing what and when you easily identify potential bottlenecks in the project.

Phase 4: Project monitoring and controlling

This phase involves tracking, reviewing, and regulating your project to ensure it stays on course and achieves its objectives. Keep a close eye on the project’s progress, including tasks completed, milestones achieved, and resources used.

Key activities of the fourth phase include:

• Scope verification and control: Verify that each deliverable meets the specified requirements and standards. If there are any changes or deviations from the plan, carefully evaluate them to make sure they won’t throw you off track.
• Schedule control: Continuously review the project schedule to ensure tasks get completed on time. If there are delays or schedule changes, you need to reallocate resources or adjust task dependencies to keep things under control.
• Cost control: Money matters! Keep a close eye on your project budget, making sure you're not spending more than you should. If costs start to creep up, figure out ways to rein them in — whether it’s renegotiating contracts, finding cheaper alternatives, or reallocating resources.

Phase 5: Project closing

Congratulations, you’ve made it to the finish line! The closing phase of project management is the point where you formally complete all project activities and tasks.

Key activities of the fifth phase include:

• Handover: If the project involves handing off deliverables to another team or department, provide necessary training or documentation to ensure the new owners can easily take over responsibility for the project.
• Stakeholder feedback : Reach out to your project stakeholders — clients, team members, sponsors — and ask for their honest feedback. What worked well? What could’ve been better? It’s like conducting a post-mortem on your project, learning from your mistakes, and celebrating your successes.
• Resource release: It’s time to say goodbye to your project resources and return them to the organization. This step involves returning equipment, releasing team members to their respective departments, or closing out any contracts or agreements related to project resources. 
• Project review: Finally, use Mural’s retrospective template to conduct a comprehensive review of the project’s performance, outcomes, and lessons learned. This review includes a formal post-project evaluation, where you assess the project against its initial objectives and identify areas for improvement.

Optimize and visualize the phases of project management with Mural

From initiation to closing, Mural empowers you to collaborate and succeed — all in one virtual workspace. With Mural’s free templates , you optimize and visualize all five phases of the project management journey seamlessly. 

From creating interactive team charters in project initiation to mapping out product roadmaps in project planning, Mural serves as your virtual command center. During the project execution phase, Mural helps you visualize workflows for quick decision-making. With customizable dashboards and metrics tracking, you get effective project monitoring and control. And in the project closing phase, you're able to analyze project metrics, document lessons learned, and more. 

Sign up for free today to experience the power of visual collaboration firsthand.

About the authors

Bryan Kitch

Tagged Topics

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April 2, 2021

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Journey Map Free Templates

Hey friend 👋

I'm sharing this FREE Journey Map template with you because I believe in the importance of user experience design and the value of having high-quality resources at our disposal.

This template includes all the necessary elements and graphics for creating professional-looking journey maps and is easily customizable to suit the specific needs of each project.

+3 ready-to-use templates for your projects:

Save time on your project! Use this FREE TEMPLATE to create a customer journey map for your work. With this template, you can:

• Identify the touchpoints to create a more effective and efficient process for your customers or users.
• Know each of the stages, interactions, and emotions the user goes through to reach a goal within the digital product.
• Adapt graphics and elements to the needs of your project. 
• Easily customize this Journey Map template.

Support me:

https://alexruix.gumroad.com/l/journeymap

Your support motivates me to create more

More you can find me at:

Linkedin  |  Behance | Dribbble | Twitter

Have a great day! ⚡💪