european countries most tourism

Travel, Tourism & Hospitality

Travel and tourism in Europe - statistics & facts

What are the most popular travel destinations in europe, travel planning and behavior of european tourists, key insights.

Detailed statistics

Travel and tourism's total contribution to GDP in Europe 2019-2034

Travel and tourism's total contribution to employment in Europe 2019-2034

Number of international tourist arrivals worldwide 2005-2023, by region

Editor’s Picks Current statistics on this topic

European countries with the highest number of inbound tourist arrivals 2019-2023

Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country

Further recommended statistics

• Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
• Premium Statistic International tourist arrivals worldwide 2019-2022, by subregion
• Basic Statistic Travel and tourism's total contribution to GDP in Europe 2019-2034
• Basic Statistic Distribution of travel and tourism expenditure in Europe 2019-2023, by type
• Basic Statistic Distribution of travel and tourism expenditure in Europe 2019-2023, by tourist type
• Basic Statistic Travel and tourism: share of GDP in the EU-27 and the UK 2019-2022, by country
• Basic Statistic Travel and tourism's total contribution to employment in Europe 2019-2034
• Premium Statistic Leading European countries in the Travel & Tourism Development Index 2023

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

International tourist arrivals worldwide 2019-2022, by subregion

Number of international tourist arrivals worldwide from 2019 to 2022, by subregion (in millions)

Travel and tourism's total contribution to GDP in Europe 2019-2034

Total contribution of travel and tourism to GDP in Europe in 2019 and 2023, with a forecast for 2024 and 2034 (in trillion U.S. dollars)

Distribution of travel and tourism expenditure in Europe 2019-2023, by type

Distribution of travel and tourism spending in Europe in 2019 and 2023, by type

Distribution of travel and tourism expenditure in Europe 2019-2023, by tourist type

Distribution of travel and tourism spending in Europe in 2019 and 2023, by type of tourist

Share of travel and tourism's total contribution to GDP in European Union member countries (EU-27) and the United Kingdom (UK) in 2019 and 2022

Travel and tourism's total contribution to employment in Europe 2019-2034

Total contribution of travel and tourism to employment in Europe in 2019 and 2023, with a forecast for 2024 and 2034 (in million jobs)

Leading European countries in the Travel & Tourism Development Index 2023

Leading European countries in the Travel & Tourism Development Index (TTDI) in 2023

Inbound tourism

• Premium Statistic International tourist arrivals in Europe 2006-2023
• Premium Statistic International tourist arrivals in Europe 2010-2022, by region
• Premium Statistic European countries with the highest number of inbound tourist arrivals 2019-2023
• Basic Statistic Monthly number of inbound tourist arrivals in Europe 2019-2024
• Basic Statistic Change in monthly tourist arrivals in Europe 2020-2023, by region
• Premium Statistic Inbound tourism visitor growth in Europe 2020-2025, by region
• Premium Statistic International tourist arrival growth in European countries 2019-2023
• Basic Statistic International tourism spending in Europe 2019-2034
• Premium Statistic European countries with the highest inbound tourism receipts 2019-2023

International tourist arrivals in Europe 2006-2023

Number of international tourist arrivals in Europe from 2006 to 2023 (in millions)

International tourist arrivals in Europe 2010-2022, by region

Number of international tourist arrivals in Europe from 2017 to 2022, by region (in millions)

Countries with the highest number of international tourist arrivals in Europe from 2019 to 2023 (in millions)

Monthly number of inbound tourist arrivals in Europe 2019-2024

Number of monthly international tourist arrivals in Europe from January 2019 to March 2024 (in millions)

Change in monthly tourist arrivals in Europe 2020-2023, by region

Percentage change in monthly international tourist arrivals in Europe from 2020 to 2023, by region (compared to 2019)

Inbound tourism visitor growth in Europe 2020-2025, by region

Inbound tourism visitor growth in Europe from 2020 to 2022, with a forecast until 2025, by region

International tourist arrival growth in European countries 2019-2023

Percentage change in international tourist arrivals in Europe from 2019 to 2023, by country

International tourism spending in Europe 2019-2034

International tourism expenditure in Europe in 2019 and 2023, with a forecast for 2024 and 2034 (in billion U.S. dollars)

European countries with the highest inbound tourism receipts 2019-2023

Countries with the highest international tourism receipts in Europe from 2019 to 2023 (in billion U.S. dollars)

Domestic tourism

• Premium Statistic Number of domestic tourist trips in EU-27 countries and the UK 2018-2021
• Basic Statistic Number of domestic arrivals in tourist accommodation in the EU 2011-2022
• Basic Statistic Domestic tourism spending in Europe 2019-2034
• Basic Statistic Domestic tourism spending in EU-27 countries and the UK 2019-2022
• Premium Statistic Share of Europeans planning to take a domestic summer trip 2024, by country

Number of domestic tourist trips in EU-27 countries and the UK 2018-2021

Number of domestic tourist trips in European Union member countries (EU-27) and the United Kingdom from 2018 to 2021 (in 1,000s)

Number of domestic arrivals in tourist accommodation in the EU 2011-2022

Number of domestic arrivals in tourist accommodation establishments in the European Union (EU-27) from 2011 to 2022 (in millions)

Domestic tourism spending in Europe 2019-2034

Domestic tourism expenditure in Europe in 2019 and 2023, with a forecast for 2024 and 2034 (in trillion U.S. dollars)

Domestic tourism spending in EU-27 countries and the UK 2019-2022

Domestic tourism expenditure in European Union member countries (EU-27) and the United Kingdom in 2019 and 2022, by country (in billion U.S. dollars)

Share of Europeans planning to take a domestic summer trip 2024, by country

Share of adults who planned to take a domestic summer holiday trip in selected countries in Europe as of April 2024

Outbound tourism

• Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region
• Premium Statistic Outbound visitor growth in Europe 2020-2025, by region
• Premium Statistic Number of outbound trips from EU-27 countries and the UK 2018-2021
• Premium Statistic European countries with the highest outbound tourism expenditure 2019-2022

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Outbound visitor growth in Europe 2020-2025, by region

Outbound visitor growth in Europe from 2020 to 2022, with a forecast until 2025, by region

Number of outbound trips from EU-27 countries and the UK 2018-2021

Number of outbound trips from European Union member countries (EU-27) and the United Kingdom from 2018 to 2021 (in 1,000s)

European countries with the highest outbound tourism expenditure 2019-2022

Countries with the highest outbound tourism expenditure in Europe from 2019 to 2022 (in billion U.S. dollars)

European travelers

• Premium Statistic Travel intentions of Europeans in the next six months 2024, by destination
• Premium Statistic Share of Europeans planning to travel domestically or in Europe 2023-2024
• Premium Statistic Europeans planning domestic or European trips in the next six months 2024, by age
• Premium Statistic Europeans planning leisure domestic or European trips 2024, by trip type
• Premium Statistic European travelers' favorite destinations for their next European trip 2024

Travel intentions of Europeans in the next six months 2024, by destination

Share of European travelers planning a trip in the next six months as of April 2024, by destination

Share of Europeans planning to travel domestically or in Europe 2023-2024

Share of European travelers planning to take an overnight trip domestically or in Europe in the next six months as of May 2023, September 2023, and April 2024

Europeans planning domestic or European trips in the next six months 2024, by age

Share of European travelers planning to take an overnight trip domestically or in Europe in the next six months as of April 2024, by age group

Europeans planning leisure domestic or European trips 2024, by trip type

Share of Europeans planning to take a leisure overnight trip domestically or in Europe in the next six months as of April 2024, by type of trip

European travelers' favorite destinations for their next European trip 2024

Preferred European countries for the next trip among European travelers as of April 2024

Accommodation

• Basic Statistic Number of tourist accommodation establishments in the EU 2012-2022
• Basic Statistic Number of overnight stays in tourist accommodation establishments in the EU 2011-2022
• Premium Statistic Hotel market revenue in Europe 2017-2028
• Premium Statistic Hotel market revenue in Europe 2017-2028, by region
• Premium Statistic Share of hotel market sales in Europe 2017-2028, by channel

Number of tourist accommodation establishments in the EU 2012-2022

Number of tourist accommodation establishments in the European Union (EU-27) from 2012 to 2022

Number of overnight stays in tourist accommodation establishments in the EU 2011-2022

Number of overnight stays in tourist accommodation establishments in the European Union (EU-27) from 2011 to 2022 (in millions)

Hotel market revenue in Europe 2017-2028

Revenue of the hotel market in Europe from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Hotel market revenue in Europe 2017-2028, by region

Revenue of the hotel market in Europe from 2017 to 2023, with a forecast until 2028, by region (in billion U.S. dollars)

Share of hotel market sales in Europe 2017-2028, by channel

Sales distribution of the hotel market in Europe from 2017 to 2023, with a forecast until 2028, by channel

Travel companies

• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment
• Premium Statistic Market capitalization of leading travel and leisure companies in Europe 2024
• Premium Statistic Leading airlines in Europe based on passenger numbers 2022

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Market capitalization of leading travel and leisure companies in Europe 2024

Market capitalization of leading travel and leisure companies in Europe as of March 2024 (in billion U.S. dollars)

Leading airlines in Europe based on passenger numbers 2022

Leading airlines in Europe in 2022, based on passenger traffic (in millions)

• Premium Statistic Travel and tourism revenue in Europe 2018-2028, by segment
• Premium Statistic Number of users of package holidays in Europe 2019-2028
• Premium Statistic Number of users of hotels in Europe 2019-2028
• Premium Statistic Number of users of vacation rentals in Europe 2019-2028
• Premium Statistic Revenue of travel and tourism market in selected countries worldwide 2023

Travel and tourism revenue in Europe 2018-2028, by segment

Revenue of the travel and tourism market in Europe from 2018 to 2028, by segment (in billion U.S. dollars)

Number of users of package holidays in Europe 2019-2028

Number of users of package holidays in Europe from 2019 to 2028 (in millions)

Number of users of hotels in Europe 2019-2028

Number of users of hotels in Europe from 2019 to 2028 (in millions)

Number of users of vacation rentals in Europe 2019-2028

Number of users of vacation rentals in Europe from 2019 to 2028 (in millions)

Revenue of travel and tourism market in selected countries worldwide 2023

Travel and tourism market revenue in selected countries worldwide in 2023 (in billion U.S. dollars)

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The 17 Best Countries to Visit in Europe

Alexander Spatari/Getty Images

It’s no secret Europe is an appealing continent for country-hopping. Once you’re there, cycle-friendly streets, extensive train systems, and relatively cheap inter-country flights make it highly accessible. Scenery wise, Europe has everything from snowy mountains, lush forests, and glittering beaches to ultra-modern cities, medieval villages, and Neolithic structures. Wherever you go, you can just as easily spend your time immersed in local history, art, and architecture as you can lingering over a four-hour meal, wandering cobblestone streets, or dancing the night (or day) away.

Perhaps the biggest challenge in planning a trip to Europe is deciding where to go. To make it a little easier, we’ve put together a guide to our favorite places. The first nine are the obvious contenders; there’s a reason why these countries are frequently talked about—they’re easily reachable, they’re well-adjusted to tourists, and they feature a wide range of activities, experiences, and landscapes. The remaining eight countries represent equally great options for something similar but slightly more off the beaten path (for non-European tourists, at least). Whichever you choose, you'll find something for every type of traveler.

United Kingdom

joe daniel price/Getty Images

With four separate countries—England, Scotland, Wales, and Northern Ireland— the U.K . offers a taste of European diversity. From mountains, lakes, and valleys (like the Mourne Mountains , Snowdonia National Park , and the Scottish Highlands ) to rocky coastlines, rolling hills, and pebble-strewn beaches (like Seven Sisters , the Lake District , and the Pembrokeshire Coast ), it’s a hiker’s paradise. Beyond its natural wonders, the U.K. also boasts lots of lively, inclusive cities packed with bustling literary and expat scenes, LGBTQIA+ history, some of Europe’s best comedy, music, and drag festivals, and a culture centered around food and drink.

Whether you’re exploring some of the world’s best cocktail bars or restaurants in Barcelona and Madrid , lounging in the turquoise waters of the Costa Brava or Tenerife , browsing the art of Bilbao , or marveling at the medieval architecture of Seville or Toledo, one thing unites all of Spain —its warm, welcoming people. Known for closing shops to eat lunch with loved ones and later chatting for hours over pintxos and wine at dinner, Spaniards make time to appreciate life and its simple pleasures, and that energy is delightfully contagious. Solo travelers especially will never feel alone here.

Nikada/Getty Images

Contrary to Hollywood portrayals, France is more than high-end fashion, delicious pastries, and top-quality wine—though of course those are prevalent. While you can easily live out your ritzy cinematic montage via shopping on the Champs-Élysées , sunbathing on wind-swept piers in the French Riviera , or touring chateaux in wine country, the affordable ways of experiencing French culture are what make it special. Most museums offer free or discounted hours, cabarets often have cheaper performance nights, some of the best meals come from Paris street vendors or Aix-en-Provence markets, and five euro grocery store wine is better than most table wines.

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Whether you’re traveling solo, with friends, with a partner, or with family, Italy has something for everyone. You can have a city break filled with art and shopping in Milan or Florence or immerse yourself in harrowing history in Pompeii . You can relax on white sand beaches in Sardinia or the Amalfi Coast . You can have an action-packed skiing trip or hiking trip. Whatever you choose to do, there is one thing you can and should explore everywhere, at every opportunity: the country's food and wine scene. Local cooking classes from the village nonna are especially fun.

Although Iceland is slightly harder to reach and could get overcrowded at popular spots like The Blue Lagoon , once you’re here, any hassle is forgotten. There are so many jaw-dropping waterfalls , glaciers , mountains , caves , and hot springs everywhere you look that you’ll forget you’re still on Earth. If you road trip (or travel by horse ) around the Ring Road that circles Iceland’s perimeter, you can also branch off to lesser travelled lava rock fields, fjords, and potential Northern Lights viewing spots. For an extra dose of Icelandic magic scenery, keep an eye out for elf walks .

Stefan Cristian Cioata/Getty Images

An excellent choice for nature lovers, history buffs, and partiers alike is Greece . Islands like Santorini , Crete , and Mykonos attract the most visitors and press, but there are literally hundreds of inhabited islands made for hiking, snorkeling, and dancing in the sun. If you prefer city life on the mainland, Athens is the heart of Ancient Greek history with modern levels of fine-dining and nightlife, and Thessaloniki is rich in Byzantine art and international festivals. To combine history and art all in one experience, visit during the brief public opening times of Ancient Greek theaters to catch a play. 

Jakob Radlgruber / EyeEm / Getty Images

With long, dark winter nights and long, bright summer days, Sweden is prime territory for Northern Lights viewing and Midsummer celebrations, but its friendly locals, buzzy student population, and inviting bakeries make it entertaining year-round. Stockholm is a great gateway city, as it has everything you’d want from an urban hub—museums, restaurants, nightclubs, and a distinct mix of architectural styles—plus easy access to day trips , farther afield Swedish cities, and the equally appealing neighboring countries of Norway and Finland. Always make time to enjoy fika , a daily social hour with friends over coffee and pastries like kanelbullar (Swedish cinnamon buns).

Known for its breweries , meat-heavy meals, exclusive nightclubs and festivals , and eclectic art scene, Germany is often seen as a hipster’s paradise or the perfect backdrop to a rowdy night out. While it is both of those things—especially Cologne with its university life and Berlin with its extensive street food, street art, and prevalence of eerie abandoned spaces—it’s also a country with impressive architecture, meandering scenic drives , an appreciation for literature , kid-friendly attractions, some of the best Christmas markets in Europe, and a strong commitment to remembering its darker history . 

The Netherlands

Most people associate the Netherlands with three Ws: windmills, waterways, and weed. While it’s difficult to go anywhere without encountering at least one of those—and you should wander canals and frolic in tulip-covered fields—it’s home to more than just natural and “herbal” beauty. The first country to legalize same-sex marriage and adoption, the Netherlands is a welcoming place for LGBTQIA+ visitors and hosts queer-celebratory festivals, performances, and events throughout the year. It’s also edam gouda destination for cheese aficionados, with dedicated cheese museums in Amsterdam and traditional medieval cheese markets easily accessible from the capital city.

Evan Schiller/Courtesy of Ballybunion Golf Club

If dramatic scenery and its culturally-ingrained love of alcohol attract you to the U.K., Ireland has both—plus even greener landscapes and even kinder locals. You’ll pay steeply in Dublin, especially for attractions like the Guinness Storehouse , but its unique architecture , literary heritage, and theater scene are worth the coin. The best way to see the country, though, is to drive along the western coastline via the Wild Atlantic Way . Accommodation ranges from homestays to full-on castles , and you can traipse woodland waterfalls , befriend Connemara horses, hike the Cliffs of Moher , and hear live music in Galway along the way.

Take everything great about Spain while subtracting the heftier crowds and costs, and you'll get Portugal . In addition to wine and sangria, you can sip on local drinks like port, ginjinha (sour cherry liquor), and vinho verde (green wine) for a few euros a glass, plus intercity train travel and rideshare apps are often cheaper than the bus. Approachability is a big plus, but the highlights are river tours around Porto and the Douro Valley , sampling pastel de nata (egg custard tarts) and pão de deus (coconut bread) in Lisbon , exploring fairytale castles of Sintra , and hopping beaches and coves along the Algarve .

Switzerland

Manuta/Getty Images

As with France, people often associate Switzerland with elaborate indulgences, like fancy ski resorts , the wealthy city of Geneva , and internationally acclaimed dining . While no trip to Switzerland would be complete without a surplus of fondue and chocolate, some of the best experiences in the country are found outside its cities. Hiking and skiing around its lakes , mountains, and parks will give you the chance to get up close and personal with its natural charm, but you don’t even have to be an active traveler to partake: there are also many ways to catch the views by train .

This central European country shares more than just a border with Italy: it also shares a passion for local wines, truffle-laden pastas, mountaintop skiing, and lakeside castles and hiking—and all at a fraction of the price. Capital city, vegetarian-friendly Ljubljana, is completely walkable, with lots of meandering canals and small farmers’ and flea markets even on the coldest of days. If you head to Slovenia’s most popular lake—Lake Bled—during the off season, you can avoid touristy beach parties and instead enjoy a virtually uninterrupted view of crisp, turquoise water shimmering beneath the mountains.

Faroe Islands

It’s hard to find unspoiled nature, but the Faroe Islands get pretty close. Located between Iceland and Norway, this remote sovereign nation offers the same rugged, otherworldly landscapes as its neighbors, but with significantly less foot, car, and boat traffic. If you’re more of an indoor cat, you may want to give this trip a skip, but otherwise suit up with layers and waterproof gear and get ready to fall in love with puffins. Stay with a local if you can—it’s more traditional, more affordable, and you’ll learn more about respecting the ecosystems around you.

Much like Greece, Croatia can impress steadfast city-breakers as much as die-hard nature-chasers. From summer festivals in Split and Dubrovnik to dedicated booze-cruise boats that take you to islands like Hvar and Brač, it has plenty of opportunities to indulge hedonistic tendencies. Equally prominent, though, are chances to rejuvenate on more remote islands , plan a leisurely food crawl , or hike through forest, mountains, and waterfalls at national parks like Krka or Plitvice Lakes .

Czech Republic

If Germany’s castles, scenic road trips, and literary appreciation are as appealing as its vast quantities of alcohol, the Czech Republic offers all of the above but with smaller crowds and, especially outside its capital, significantly lower costs. With its Franz Kafka museum, striking Jewish quarter, and black light theater performances as well as its thriving restaurant , nightlife , and absinthe scenes, Prague is definitely worth a visit, but make sure to take advantage of the extensive domestic train system to take day trips or spend time elsewhere to see some of its best architecture, World War II history, and wine and beer producers.

If you can’t decide whether to go to France, Germany, or the Netherlands, Belgium has elements of all three. It has the excellent chocolate of France, the impressive range of architecture like Germany, and the walkable, canal-filled cities like the Netherlands. Plus, the Belgians are the inventor of frites . The bilingual capital of Brussels is an ideal gateway to other cities and neighboring countries, and with its diplomatic ties, it also offers a great cultural melting pot. Eat at least one meal in Matongé, its African quarter, before traveling out to other cities like Antwerp or Bruges .

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Tourism statistics - top destinations

Data extracted in November 2023.

Planned article update: 04 December 2024.

Destinations for foreign trips made by EU residents within the EU, in terms of nights spent, 2022 (%)

• Note: Due to rounding, deviations can occur between total and subtotals.
• Source: Eurostat (online data code: tour_dem_tnw)

This article is part of the Eurostat online publication Tourism trips of Europeans , providing recent statistics on tourism demand in the European Union (EU) and EFTA countries. The article takes a closer look at the destinations chosen by the residents of those countries for their trips in 2022.

Full article

Europeans spend over four out of five of their trips inside their own country of residence.

In 2022, residents of the European Union made 1.1 billion trips (for personal or professional purpose) and spent 5.4 billion nights during those trips (see Table 1). Tourist expenditure amounted to €474 billion.

Over four out of five trips (75.5 %) were domestic trips – i.e. trips in the tourist's own country of residence – but in terms of nights spent and expenditure, domestic trips accounted for 60.3 % and 47.0 % of the total respectively, because domestic trips are generally shorter and cheaper (see Figure 1). For most EU countries, the domestic market was dominant; only for Belgium, Luxembourg, Malta, the Netherlands and Slovenia this was not the case (see Tables 2 to 5). Tourists from Luxembourg made more foreign trips to one single foreign country (France) than those made inside their own country.

Italy and Spain are the top foreign destination for EU residents in 2022

On average for the EU, 24.5 % of all trips were made in a foreign country: 18.8 % in another EU Member State and 5.8 % outside the EU (see Figure 1). Italy was the number one foreign destination for EU residents, in terms of number of trips, with 11.3 % of all foreign trips made by Europeans, followed by Spain with 11.0 %. In terms of nights spent and expenditure, Spain came on top with 12.1 % and 11.9 % respectively, followed by Italy with 10.4 % and 11.1 % respectively. Italy was the main destination for more than 40 % of all foreign trips by Maltese residents and for at least 13 % of all foreign trips of German, Austrian and Swedish residents, while French, Italian and Portuguese tourists spent more foreign trips to Spain (21.7 %, 17.3 % and 36.1 % respectively).

A neighbouring or nearby country was the preferred foreign destination for trips of most European tourists. In terms of duration and expenditure, the proximity of the destination became less dominant: further away destinations - also outside Europe - took a greater share.

More than four out of five (76.5 %) foreign trips of Europeans were spent inside the EU (see Figure 2). In terms of nights spent, this represents nearly seven out of ten foreign tourism nights (68.2 %). The three top EU destinations (Spain, Italy and France) accounted for 44.8 % of these nights (see Figure 3). These trips are dealt with in more detail in the article " Intra-EU tourism flows ", that looks at this data from the perspective of the country visited (while in this article, the analysis is from the perspective of the country of residence of the tourist).

The United Kingdom, Türkiye and Switzerland – top 3 destinations outside the EU

The United Kingdom, Türkiye and Switzerland were the top 3 destinations in terms of number of trips made by Europeans outside the EU in 2022 (see Figure 4). Destinations outside the European continent made up only 10.1 % of all foreign trips (see Figure 2): 4.2 % to America, 3.2 % to Africa and 2.6 % to Asia. Often, these intercontinental flows were dominated by a few generating countries.

Detailed overview per country

Tables 2 to 5 present a detailed overview per country, for convenience of presentation split into four geographical zones according to EuroVoc (multidisciplinary thesaurus covering the activities of the EU). In most cases, the choice of destination may be determined by proximity and/or relative attractiveness (e.g. in terms of climate). However, historical migrant flows, former colonial ties or language may also influence the choice of destination, for instance the United Kingdom for residents of Cyprus and Malta or Portugal for residents of Luxembourg.

Source data for tables and graphs

Data sources

Collection of annual data on trips of EU residents

The collection consists of harmonised data collected by the Member States in the frame of the Regulation (EU) No 692/2011 of the European Parliament and of the Council concerning European statistics on tourism .

The scope of observation for data on tourism trips are all tourism trips with at least one overnight stay, made by the resident population aged 15 years and over. It includes trips made for private or professional purpose, outside the usual environment.

The EU is a major tourist destination, with four Member States among the world's top ten destinations for holidaymakers, according to UNWTO [1] data. Tourism is an important activity in the EU which has the potential to contribute towards employment and economic growth, as well as to development in rural, peripheral or less-developed areas. These characteristics drive the demand for reliable and harmonised statistics within this field, as well as within the wider context of regional policy and sustainable development policy areas.

Direct access to

• All articles on tourism statistics
• Recent Eurostat publications on tourism
• Tourism (t_tour) , see:
• Tourism (tour) , see "Trips of EU residents - annual data":
• Tourism statistics
• Trips of EU residents - annual data (ESMS metadata file — tour_dem_esms)
• With 2012 as reference year:
• Regulation (EU) No 692/2011 of 6 July 2011 concerning European statistics on tourism and repealing Council Directive 95/57/EC. ( Summary )
• Regulation (EU) No 1051/2011 of 20 October 2011 implementing Regulation 692/2011 concerning European statistics on tourism, as regards the structure of the quality reports and the transmission of the data.
• Previous legal acts (concerning reference periods before 2012):
• Directive 95/57/EC of 23 November 1995 on the collection of statistical information in the field of tourism.
• Commission Decision 1999/35/CE of 9 December 1998 on the procedures for implementing Council Directive 95/57/EC on the collection of statistical information in the field of tourism.
• Commission Decision 2004/883/CE of 10 December 2004 adjusting the Annex to Council Directive 95/57/EC on the collection of statistical information in the field of tourism as regards country lists.
• Directive 2006/110/EC of 20 November 2006 adapting Directives 95/57/EC and 2001/109/EC in the field of statistics, by reason of the accession of Bulgaria and Romania.
• Agenda for a sustainable and competitive European tourism (Communication from the European Commission, October 2007)
• European Commission - Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs - Tourism
• ↑ UNWTO data
• Industry, trade, and services
• Residents' trips and destinations
• Statistical article
• December2024
• ISSN 2443-8219
• This page was last edited on 12 December 2023, at 10:40.
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15 most visited countries in europe.

In this article, we will be looking at the 15 most visited countries in Europe. If you want to skip our detailed analysis, you can go directly to the 5 Most Visited Countries in Europe .

Tourism across the globe took a major hit due to the pandemic and Europe was not immune to it. The number of foreign tourist arrivals is improving gradually, however, has not yet returned to pre-pandemic levels. According to a report by the European Travel Commission, in the fourth quarter of 2023, European tourism showed resilience in a time marked by surging inflation and foreign arrivals were just 1.6% below 2019 levels. In the fourth quarter of 2023, inflation surged by 23% compared to 2019 levels. The recovery was driven by strong intra-European travel, notably from Germany, France, and the Netherlands. Southern European destinations saw significant growth, while Eastern European countries lagged. Furthermore, Chinese arrivals remained 67% below pre-pandemic levels, while North American markets showed significant recovery.

As European tourism rebounds from the pandemic lows, the travel industry is witnessing an increasing reliance on technology to enhance the travel experience and na vigate challenges. Travel technology is becoming an integral part of trip planning. It enhances the visitor experience by providing convenience in planning and booking, access to real-time information, personalized recommendations, improved communication, and safety features. 

Travel Technology Industry: An Overview

According to a report by IMARC Group, the global travel technology industry was valued at $10 billion in 2023. The market is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2032. The global travel technology industry is forecasted to reach a value of $17.8 Billion by 2032. Services are becoming more innovative, efficient, and personalized which is expected to fuel the growth of the global travel technology market during the forecast period.

Integration of the latest technologies including artificial intelligence and augmented reality is changing service delivery in the travel technology industry. Artificial intelligence, especially generative AI, is enabling users to get personalized travel itineraries and services. Tripadvisor Inc (NASDAQ: TRIP ) is a notable company using AI to enhance customer experience. The company has added an AI-powered travel itinerary generator to its core trip-planning product, Trips. Leveraging OpenAI's technology and insights from over a billion reviews, users can quickly create personalized itineraries by inputting their destination, travel dates, and interests. 

In 2023, North America was the most dominant region in the global travel technology industry. The Asia Pacific region is experiencing rapid growth. The rapid adoption of digital solutions in countries including India and China is expected to contribute to the growth of the region during the forecasted period.

Prominent Players in the Travel Technology Industry

Amadeus IT Group SA (BME:AMS), Sabre Corp (NASDAQ: SABR ), and Tripadvisor Inc (NASDAQ:TRIP) are some of the most notable companies in the global travel technology industry.

Amadeus IT Group SA (BME:AMS) is a major Spanish multinational technology company that specializes in providing advanced IT solutions to the travel and tourism industry. The company is helping both travel services providers and consumers streamline and enhance the travel experience using the latest tech solutions. On March 11, Amadeus IT Group SA (BME:AMS) announced the acquisition of Voxel. Voxel is a prominent provider of electronic invoice and B2B payment solutions for the travel industry. The acquisition would enable the company to enhance the travel payment experience and expand its payments business, Outpayce. The company would now be able to offer a broader range of payment services for travel sellers and streamline invoice management for various players in the travel sector.

Sabre Corp (NASDAQ:SABR) is another noteworthy company in the global travel technology industry. The company provides innovative solutions to airlines, hoteliers, agencies, and other travel partners. On March 11, Sabre Corp (NASDAQ:SABR) announced the development of Sabre Red Launchpad. The launchpad is a new booking solution aimed at new or independent travel consultants which has been developed in collaboration with Internova Travel Group. This tool streamlines the booking process for basic air, hotel, and car itineraries via a user-friendly interface. Internova will roll out a co-branded version, Internova SNAP, Powered by Sabre, to its US travel advisors. Sabre Red Launchpad complements the company's existing agency booking solution Sabre Red 360 which was designed to offer flexibility and choice to travel agencies.

Tripadvisor Inc (NASDAQ:TRIP) was founded in 2000 and offers a comprehensive platform where travelers can access travel information, reviews, and opinions. On February 14, Tripadvisor Inc (NASDAQ:TRIP) reported earnings for the fiscal fourth quarter of 2023. The company reported an EPS of $0.38, beating estimates by $0.16. The company's revenue for the quarter grew by 10.17% and amounted to $390 million, ahead of market consensus by $14.86 million. As of March 16, the stock has surged nearly 69.29% over the past six months. Here are some comments from the company's earnings call:

"We were pleased to exit the year with results that exceeded our expectations. Q4 revenue was $390 million, reflecting year-over-year growth of 10%. Q4 adjusted EBITDA was $84 million, 22% of revenue, exceeding expectations due to revenue outperformance at brand Tripadvisor and marketing efficiencies at both Brand Tripadvisor and Viator. For the full year, consolidated revenue grew by 20% to an all-time high of $1.8 billion and adjusted EBITDA grew 13% to $334 million. Last year, we made meaningful progress executing against our strategic priorities. We reinforced our market leadership position at Viator while sharpening our focus on smart user acquisition. Viator also finished the year at breakeven profitability, achieving the full year milestone a year earlier than anticipated. At Brand Tripadvisor, we invested in our strategy and delivered promising early proof points while maintaining financial discipline. Finally, at the fork, we delivered revenue gains while significantly improving our profit margin through disciplined cost management and exited the year at breakeven for Q4. Our results also reflect how we’re building a stronger, more diversified and defensible position in the large and growing global travel and experiences industry. We have a unique and leading position in the high-growth experiences category, given the breadth of Tripadvisor and the depth of Viator."

With the advancement of travel technology solutions planning a trip is becoming very convenient. Many countries across the globe are experiencing a huge influx of visitors and the numbers are increasing. Tourism in Europe is almost back to its pre-pandemic levels as well. Let's take a look at the most visited countries in Europe.

Our Methodology

To make our list of the most visited countries in Europe, we have used data from the UN World Tourism Organization ( UNWTO ). The UNWTO collects, analyses, and publishes statistics on tourism. We have used the number of arrivals per country as a metric to arrange our list. The latest available data is for 2022. The list has been arranged in ascending order.

15. Hungary

Number of Arrivals In 2022: 12.65 Million

Hungary offers a rich tapestry of cultural and natural wonders that make it a captivating tourist destination in Europe. Budapest, Lake Balaton, and Eger are among the most popular places in the country. In 2022, 12.65 million people visited the country. Tourism formed 3.1% of the total exports of the country during that year. 

14. Romania

Number of Arrivals In 2022: 12.7 Million

Romania is one of the most visited countries in Europe. The country offers a blend of history, culture, and natural beauty. The most visited cities in Romania include Bucharest, Constanța, and Brașov. Tourism accounted for 3.8% of the total exports in 2022. The country experienced an influx of 12.7 million visitors in 2022.

13. Denmark

Number of Arrivals In 2022: 14.19 Million

Denmark is a captivating destination in Northern Europe known for its rich history, picturesque landscapes, and vibrant culture. In 2022, 14.19 million people visited the country. Some of the top places to visit in Denmark include Copenhagen, Roskilde, and Odense.

12. Croatia

Number of Arrivals In 2022: 15.32 Million

Croatia is a country located in Eastern Europe on the Balkan Peninsula. The country is a diverse and enchanting destination known for its rich history and stunning landscapes. Tourism contributes significantly to the overall GDP of the country. In 2022, tourism accounted for 30.1% of the total exports. 15.32 million people visited Croatia in 2022.

Number of Arrivals In 2022: 15.95 Million

Poland is one of the most visited countries in Europe. Poland is a country located in Central Europe. The country offers a rich cultural heritage, with many historical sites, castles, and palaces. Some notable attractions include the 13th-century Wieliczka Salt Mine, the Masurian Lake District, and Białowieża Forest. In 2022, the country recorded a staggering 15.95 million tourist arrivals. 

10. Netherlands

Number of Arrivals In 2022: 16.58 Million

The Netherlands, also known as Holland, is a country located in northwestern Europe. Amsterdam, the capital city of the country, is a popular tourist destination. The total number of visitors to the Netherlands was 16.58 million in 2022. The country has a highly developed economy. In 2022, tourism accounted for 1.5% of the total exports. 

9. Portugal

Number of Arrivals In 2022: 22.25 Million

Portugal is one of the most visited countries in Europe. The country is located on the Iberian Peninsula, in Southwestern Europe. The country is also known for its unique cultural heritage, including its cuisine, wines, and hospitable people. 22.25 million individuals chose Croatia as their travel destination in 2022.

Number of Arrivals In 2022: 26.22 Million

Austria, officially known as the Republic of Austria, is a landlocked country in Central Europe. Popular tourist destinations in Austria include Vienna, Salzburg, Hallstatt, and Innsbruck. In 2022, tourism accounted for 7.6% of the total exports. The country welcomed 26.22 million tourists in 2022.

Number of Arrivals In 2022: 27.84 Million

Greece, officially known as the Hellenic Republic, is a country in Southeast Europe. It is one of the most visited countries in Europe. In 2022, a staggering 27.84 million tourists came to the country which made up 18.9% of the total exports. Greece is characterized by its stunning landscapes, including mountains, islands, and a vast coastline.

Number of Arrivals In 2022: 28.46 Million

Germany is a country in the western region of Central Europe. In 2022, 28.46 million people visited the country. The country has a rich history and culture. Some of the most popular destinations in the country include Brandenburg Gate, Museum Island, and Neuschwanstein Castle. Tourism accounted for 1.5% of the total exports of the country in 2022.

Click to continue reading and see the 5 Most Visited Countries in Europe .

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Disclosure: None. 15 Most Visited Countries in Europe is originally published on Insider Monkey.

These are the Most Visited Countries in Europe

As one of the most sought after holiday destinations the world over, Europe has so much to offer travelers. From drinking a pint of beer at the infamous Oktoberfest in Munich, to biting into a flaky croissant in Saint Germain as the daily life of Paris passes you by, this is Europe in all of its glory! And if you’re planning a visit to the continent, these are the most visited countries in Europe to help you plan your own adventure.

The most visited countries in Europe

Annual visitors: 89.4 million

It is perhaps no surprise that France is Europe’s most visited country. After all, there are so many reasons to explore and discover France! From the gastronomic delights of the French capital, Paris , to the wine region of Burgundy , there are too many regions in France to choose just one. But the good news is you don’t have to. Whether you prefer to take a road trip or use the train system, the best way to see France is to soak up as many of the regions as you can during your stay.

The best places to visit in France:

Paris, the City of Light

Annecy, the city of canals

Colmar, the fairytale town

The 20 best places to visit in France

Annual visitors: 82.7 million

If you love food and wine, then you can’t go wrong by visiting Spain. This country, the second most visited country in Europe, is a mecca for beautiful landscapes, sunsets, cities and towns. And if you ask us, there’s nowhere better to immerse yourself in the local cultures and customs than in Spain! From eating tapas to taking a mid-afternoon siesta, Spain is full of good times, especially if you are traveling with family or friends.

The best places to visit in Spain:

Barcelona, the capital of Catalonia

Annual visitors: 62.1 million

Italy sees an incredible 62 million visitors per year and is unsurprisingly one of the most visited countries in Europe. There’s something so effortless about the Italian way of life, which is almost always centre around the stunning coastlines, beaches and coastal drives. Our favourite location (if we had to pick just one) would have to be the Amalfi Coast , which, despite its popularity, gives visitors one of the most authentic adventures in the entire country. But if you really want to know where the hidden gems are, then head further south to the boot of the country, where towns and cities retain their charm in spite of time and tourism.

The best places to visit in Italy:

These are the Best Small Towns in Italy to Explore

The Best Kept Secrets in Italy

A Quick Guide to Pisa, Italy

A Quick Guide to Siena, Italy

A Quick Guide to San Gimignano, Italy

The 12 Best Kept Secrets in Rome

Annual visitors: 45.7 million

There are too many reasons to love Turkey, but we’ll do our best to name them all! Starting with the incredible street food Turkey is so well known for, you’ll never want for more flavour as you taste your way around the country. From baklava (a personal favourite) to tasty kebabs, Turkish food is packed with flavour and flair. Ordering a meze is a great way to try a few things in one swing, with pita bread and flavoursome dips to equal the perfect combination of flavours and texture. Then there are the beautiful beaches, which until recent years, have remained somewhat of a tightly held secret by their locals. Then there are the Turkish baths, archaeological sites, epic museums, markets and most importantly, the friendly locals who are more than happy to show off their heritage, culture and customs.

The best places to visit in Turkey:

Hot Air Ballooning in Cappadocia, Turkey

Annual visitors: 38.8 million

The next most popular country for visitors in Europe is Germany, with visitors favouring the likes of Berlin, Munich, Hamburg, Frankfurt and Cologne. But if you ask us, there are many more magical destinations within Germany to visit, including small towns like Bad Wimpfen, Quedlinburg, Rothenburg-ob-der-Tauber, among others.

The best places to visit in Germany:

10 Fairy Tale Castles to Visit in Germany

6. United Kingdom

Annual visitors: 36.3 million

With fascinating and seemingly endless history on offer, the United Kingdom has a lot to offer visitors (especially if you’re a history buff!) There are of course even more reasons to visit the United Kingdom, including visiting Europe’s most visited city, London, which has its own allure. But if you think a visit to the United Kingdom centres around colder temperatures and shorter days, think again. A visit to the United Kingdom during the summer months can be characterised by epic coastlines, adventure activities and day hikes.

The best places to visit in the United Kingdom:

These are the 12 most unique stays in the United Kingdom

The cutest villages in Cornwall to visit

The 20 Best Things to do in London

Annual visitors: 30.8 million

Austria is one of Europe’s top ten countries to visit, but that doesn’t mean it gets all of the credit it deserves. This Central European nation has some of Europe’s most beautiful cities, including Vienna (the capital) and Salzburg (home to the Sound of Music). But if you’ve made it all this way, be sure to visit Hallstatt, arguably Europe’s most charming lakeside town. Then there are of course plenty of ski fields to explore and discover, with significantly lower costs than neighbouring Italy or in France.

The best places to visit in Austria:

10 Places to Visit in Austria

How Salzburg Stole my Heart

10 Best Things to do in Vienna

Annual visitors: 30.1 million

Greece has long been a favourite holiday destination for travelers, with its many islands to experience and explore. The most popular destinations are Santorini and Mykonos, but locals will be the first to tell you there are many more islands to discover in Greece.

The best places to visit in Greece:

A Guide to Mykonos

A Guide to Skopelos

9. Portugal

Annual visitors: 22.8 million

With endless natural landscapes and equally beautiful coastlines to discover, Portugal is a sensory overload for nature lovers. Plus with cultural cities like Lisbon and Porto to discover, you’ll never run out of restaurants, bars, bakeries and cafes to discover on foot.

The best places to visit in Portugal:

8 Places you Must Visit in Portugal

Road Tripping the South Coast of Portugal

Visiting the Algarve: Portugal’s Most Loved Holiday Destination

Brooke Saward founded World of Wanderlust as a place to share inspiration from her travels and to inspire others to see our world. She now divides her time between adventures abroad and adventures in the kitchen, with a particular weakness for French pastries.

Find me on: Twitter | Instagram | Facebook

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U.S. News Travel ranks the best destinations in Europe. We combine expert opinions and user votes to determine the best travel spots in a variety of categories.

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Europe’s 15 Most-Visited Tourist Attractions [2023 Ranking]

Europe brims with tourist attractions.

The problem?

With so many places to visit, it might sometimes feel hard to know where to start your European exploration.

At Passport Photo Online, we’ve ranked Europe’s 15 most-visited tourist attractions based on the number of yearly visitors to help narrow down your options.

Let’s dive in.

1. The Hofburg, Austria

Number of yearly visitors: 20M

With 20 million visitors annually, the Hofburg is one of the most popular tourist attractions.

Located in the heart of Vienna, it served as the country’s imperial palace for centuries. Today, it’s home to several museums and cultural institutions.

But—the Hofburg is more than just a pretty piece of architecture; it also has a rich history:

• The Hofburg was the site of the 1918 Austrian Revolution when Emperor Charles I was forced to abdicate his throne. 
• It served as the headquarters of the Third Reich during World War II. 

As such, the Hofburg reminds us of Austria’s imperial past and dark years under Nazi rule.

2. Cathédrale Notre-Dame, France

Number of yearly visitors: 14M

Situated in the heart of Paris, Notre Dame is one of the most iconic Gothic cathedrals in the world. It draws in 14M visitors annually, making it the second most-visited tourist attraction in Europe.

Here are some fun facts about the famous cathedral:

• Notre Dame was built in the 12th century and took 100+ years to complete.
• The cathedral is home to three rose windows, each over 32 feet (9.7 m) in diameter.
• The famous gargoyles on the exterior of the building were added in the 19th century to serve as rain gutters.
• The Cathedral was severely damaged by fire in 2019 but is currently undergoing restoration.

Whether you’re admiring its sprawling facade or marveling at its stained glass windows, visiting Cathédrale Notre Dame is an unforgettable experience.

3. Brandenburg Gate, Germany

Number of yearly visitors: 12M

This 18th-century neoclassical monument is one of the most famous landmarks in Berlin and all of Germany. Over 12M people visit the Brandenburg Gate each year.

The reason?

Originally built as a triumphal arch to celebrate the victories of Prussian kings, Brandenburg Gate has since become a symbol of German unity and freedom. 

Located in the heart of Berlin, the gate is surrounded by a wide boulevard popular with tourists and locals alike.

No matter when you get to see it, the Brandenburg Gate will leave a lasting impression.

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4. St. Peter’s Basilica, Italy

Number of yearly visitors: 10M

​​St. Peter’s Basilica is one of the largest churches in the world and the centerpiece of Vatican City, receiving 10M visitors a year. 

The basilica is home to some of the most sacred relics in Christianity, including the tomb of Saint Peter himself. 

Even if you’re not religious, it’s hard not to be awestruck by the grandeur of this incredible building. 

5. Palace of Versailles, France

The Palace of Versailles is one of the most iconic buildings in France. 

The royal palace was built in the 17th century for King Louis XIV serving as the French government’s seat for over a century. 

Today, the palace is a popular tourist destination enjoying 10M yearly visitors. Tourists get to tour the opulent state rooms, gardens, and chapel.

The Palace of Versailles is a magnificent example of French architecture, and it’s well worth a visit if you’re in France.

6. The Louvre, France

Number of yearly visitors: 9.6M

The Louvre is the world’s largest art museum and historic monument in Paris. It’s one of Europe’s most popular tourist attractions, with over nine million visitors annually. 

Located in the heart of Paris, the Louvre is home to some of the most iconic works of art in history, from the Mona Lisa to the Venus de Milo. 

The Louvre also comes with a rich and fascinating history. 

Originally built as a fortress in the 12th century, the Louvre has been expanded and renovated numerous times. Today, it stands as a symbol of French culture and ingenuity.

7. Colosseum, Italy

Number of yearly visitors: 7.6M

Located in Rome, Italy, the Colosseum was built over 2,000 years ago and is considered one of the greatest feats of engineering in the ancient world. Today, it’s also one of the most popular tourist destinations in Italy, attracting 7.6M visitors each year. 

The Colosseum is a massive elliptical structure made of stone and concrete. It has 80 arches and is supported by hundreds of columns. It’s believed that it could once seat up to 80K people. 

The Colosseum was used for various entertainment purposes, including gladiator fights, animal hunts, and public executions. It was also known as a venue for Christian martyrs, who were often killed in front of large crowds.

8. Eiffel Tower, France

Number of yearly visitors: 7M

The Eiffel Tower is located on the Champ de Mars in Paris, welcoming 7M+ visitors annually. 

Constructed in 1889, the tower was initially built as a temporary exhibit for the World’s Fair. 

The Eiffel Tower’s popularity soon made it a permanent fixture of the Paris skyline. 

Whether you’re admiring it from the ground or soaking up the views from atop, there’s no denying that the Eiffel Tower is a must-see masterpiece.

9. Pantheon, Italy

The Pantheon is one of the most iconic buildings in Rome.

This ancient temple is a remarkable feat of engineering, with a massive concrete dome standing for almost 2,000 years. 

The Pantheon is also important for its architectural style, which countless architects have imitated over the centuries. 

But what makes the Pantheon stand out is its history. 

It was once a pagan temple dedicated to all the gods of the Roman pantheon. But after Rome converted to Christianity, the Pantheon was repurposed as a church. 

Today, it remains an active place of worship and a reminder of the city’s long and fascinating history.

10. Sistine Chapel, Italy

Number of yearly visitors: 6M

With its rich history and breathtaking artwork, it’s no wonder the Sistine Chapel is one of Italy’s most popular tourist destinations, welcoming six million visitors a year.

The stunning artwork and architecture are a sight to behold, and the chapel’s history is fascinating. 

Located in Vatican City, the Sistine Chapel was built in the 15th century by Pope Sixtus IV. It quickly became one of the most critical places for Christianity, serving as a site for papal conclaves and other ceremonies. 

Today, it’s best known for its ceiling, painted by Michelangelo between 1508 and 1512. The chapel is also home to many other notable works of art, including paintings by Botticelli and Perugino.

11. The Leaning Tower of Pisa, Italy

Number of yearly visitors: 5M

The Leaning Tower of Pisa is a freestanding bell tower in Pisa, Italy. 

It’s famous for its unintended tilt, caused by the soft ground on which it was built. Despite its instability, the tower has remained standing for over 800 years. 

It’s now one of the most popular tourist attractions in Europe, with five million visitors annually. 

You can climb to the top of the tower (for a fee) and enjoy views of the city.

12. Milan Cathedral, Italy

The Milan Cathedral is a Gothic structure that took nearly six centuries to complete. The cathedral is dedicated to Santa Maria Nascente and is the seat of the Archbishop of Milan. 

It’s the largest cathedral in Italy and the fifth largest worldwide, visited by five million visitors annually.

The exterior of the cathedral is decorated with 3.4K statues and 135 spires. The interior is no less impressive, with a vast nave 157 feet high (47.8 m), making it one of the tallest cathedrals in the world. Visitors can also climb to the cathedral’s roof for breathtaking views of Milan. 

With its intricate architecture and fascinating history, the Milan Cathedral is a must-see for any traveler to Italy.

13. Sagrada Familia, Spain

Number of yearly visitors: 4.5M

The Sagrada Familia is a large church located in Barcelona, Spain. 

It was designed by architect Antoni Gaudí and is considered one of his most famous works. The construction of the church began in 1882 and is still ongoing. Despite its unfinished state, the Sagrada Familia is one of the most popular tourist attractions, with 4.5M visitors annually. 

You can explore the interior of the church and see its unique architecture.

14. London Eye, UK

Number of yearly visitors: 3.5M

Standing at the height of 443 feet (135 m), it’s the tallest Ferris wheel in Europe that offers 3.5M visitors stunning views of London.

Tourists can enjoy a leisurely ride in one of the 32 capsules, each of which can accommodate up to 25 people. As the wheel turns, riders are treated to panoramic views of some of London’s most iconic landmarks, such as Westminster Abbey, Buckingham Palace, and Big Ben.

The London Eye is a must-see for any visitor to the city and is a great way to get an overview of all that London has to offer.

15. Reichstag, Germany

Number of yearly visitors: 3M

The Reichstag is easily recognizable with its massive glass dome and striking architecture.

The building was originally constructed in 1894 to house the German parliament and played an essential role in the country’s politics for decades.

The Reichstag was largely destroyed by fire in 1933, and it wasn’t until after the fall of the Berlin Wall that the building was restored. 

Today, the Reichstag is once again home to the German parliament, and it remains a symbol of Berlin’s rich history.

Stacking It All Up

There you have it!

A ranking of Europe’s 15 most visited attractions to help picking your next destination a breeze.

Have you been to any of the places we’ve discussed? Which one is on your bucket list?

Let us know in the comment section below.

Finally, before we’re over and out, here’s also a look at which countries have the highest number of most popular tourist attractions.

Methodology

To construct this ranking, Passport Photo Online looked at several publicly-available datasets and ranked Europe’s 25 most popular tourist attractions based on the number of visitors they received before the pandemic. We then trimmed down the list to just the TOP 15 to give travelers a list of crème de la crème attractions to visit.

Fair Use Statement

Did you like our ranking? If so, feel free to share it with your audience. Just remember to mention the source and link back to this page.

• BBC, “Barcelona’s Sagrada Familia Gets Permit after 137 Years”
• Château de Versailles, “Visitors to Versailles (1682-1789)”
• Condé Nast Traveler, “15 London Eye Facts You Didn’t Know”
• Cultural Places, “Incredible Facts About the Leaning Tower of Pisa”
• Deutsche Welle, “Around the Reichstag”
• Deutsche Welle, “Germany’s Most Visited Landmarks”
• Headout, “Duomo Milan Guide – 10 Things You Must Know before Visiting the Milan Cathedral”
• Informa UK Limited, “Survey of Audience Reception in the Sistine Chapel: Decoding the Message of Sacred Art”
• Reuters, “Colosseum’s Visitors Finally Stand among the Ghosts of Lions and Gladiators”
• Roma Wonder, “St. Peter’s Basilica: Facts You Should Know before Visiting”
• Statista, “Number of Visitors to the Louvre in Paris from 2007 to 2020”
• The Independent, “Rome’s Pantheon to Charge Visitors”
• The Local, “14 Million Visitors a Year: What You Need to Know about Notre-Dame Cathedral”
• The Official Eiffel Tower Website, “The Eiffel Tower at a Glance”
• Wiener Hofburg-Orchester, “Concerts in the Hofburg Vienna”

As a Digital PR specialist and a member of the Society of Professional Journalists (SPJ), Max has 5+ years of writing experience. Over the course of his career, Max’s work has garnered significant attention, with features in numerous prominent publications such as The New York Times, Forbes, Inc., Business Insider, Fast Company, Entrepreneur, BBC, TechRepublic, Glassdoor, and G2.

18 Top-Rated Tourist Attractions in Europe

Written by Diana Bocco Updated Jul 13, 2022

From France's cultural attractions to Italy's wealth of historical sights and Germany's magnificent list of stunning architectural destinations, European countries have lots to offer visitors. As a result, picking the best attractions to visit can be extremely difficult.

Nevertheless, we've put together a list of the best attractions in Europe, no matter whether you're looking for a mysterious destination like Stonehenge or a chance to immerse yourself in a world of art and architecture in ancient Prague Castle or the magnificent Louvre Museum.

Learn about the best places to visit in this culturally diverse continent with our list of the top attractions in Europe.

1. Eiffel Tower, France

2. colosseum, italy, 3. acropolis of athens, greece, 4. stonehenge, england, 5. louvre museum, france, 6. prague castle, czech republic, 7. berlin's brandenburg gate, germany, 8. venice canals, italy, 9. the matterhorn, switzerland, 10. amsterdam's canals, the netherlands, 11. the vienna hofburg, austria, 12. the alhambra and generalife gardens, spain, 13. mosteiro dos jerónimos, portugal, 14. the leaning tower of pisa, italy, 15. sistine chapel, vatican city, 16. sagrada familia, spain, 17. neuschwanstein castle, germany, 18. pompeii, italy, map of tourist attractions in europe.

The Eiffel Tower is one of France's most famous sights . Sitting in the heart of the Champ de Mars in Paris, the wrought-iron tower was originally built to serve as the entrance to the 1889 World's Fair.

Engineer Gustave Eiffel received much criticism for his design, with people calling it a monstrosity and "an impossible task" - at the time of construction, the 324-meter-tall tower (equivalent to an 81-story building) was the tallest structure in the world.

The tower's three levels house restaurants and cafés, gift shops, exhibits about the history of the tower, the original restored office of Gustav Eiffel, and several observation decks. The first two levels of the Eiffel Tower can be accessed via a staircase or a lift, but the third level is only accessible to visitors via an elevator.

At night, the entire tower is illuminated with golden lights.

• Read More: Top-Rated Tourist Attractions in Paris

Rome's Flavian Amphitheater, better known as the Colosseum, remains one of the most iconic symbols of Imperial Rome and is one of the most visited tourist sites in Italy . It was built in AD 70-80 using travertine limestone and volcanic rock. At the time of its construction, and for a long time after, it was the world's largest amphitheater and held up to 80,000 spectators.

With an outer wall height of 48 meters and a base area of 24,000 square meters, the Colosseum is an imposing structure. At the peak of its glory, it contained a velarium (a retractable awning to protect spectators during bad weather) and a thick wooden floor covered by sand. Under this floor, an underground labyrinth of tunnels held animals and gladiators before the fights.

Although most famous as the site for gladiator fights, the Colosseum was also home to many other shows and spectacles, including re-enactments of famous battles and executions. More impressively, it was also the home of mock sea battles, when the arena was filled and drained rapidly with water so vessels could float during the shows.

Over the following centuries, the amphitheater served as a fortress, a shrine, and makeshift housing. It was also heavily looted by stone robbers.

• Read More: Visiting the Colosseum: Highlights, Tips & Tours

Watching over Athens from atop a rocky outcrop, the ancient citadel is one of Greece's most famous tourist destinations .

The Acropolis' most famous buildings were all constructed in the fifth century BC under the watchful eye of statesman and general Pericles.

The heart of the Acropolis is the Parthenon, a temple built to thank the gods for the victory over Persian invaders (though it also served as the city treasury for a time). Other prominent buildings include the gateway Propylaea (which serves as the entrance to Acropolis), the Erechtheion Temple (dedicated to Athena and Poseidon), and the tiny but beautiful Temple of Athena Nike.

Many of the buildings in the Acropolis were damaged during the Morean War in 1687. Most of the ancient artifacts found within the temples that survived the damage have been since moved to the Acropolis Museum nearby.

• Read More: Top-Rated Attractions & Things to Do in Athens

The prehistoric monument of Stonehenge is one of the most famous landmarks in the UK . Built between 3000 BC and 2000 BC, Stonehenge sits in an area of England known for its many burial mounds.

A massive ring of four-meter-tall sandstones with an inner horseshoe-shaped stone circle, the breathtaking Stonehenge and its surroundings are a UNESCO World Heritage Site.

The purpose of Stonehenge remains a mystery. Archeologists believe it could have been a burial ground dating back to 3000 BC. It could have also served as a Neolithic calendar (as the layout of the stones is set to mark sun movements), a religious place, or a scientific observatory. The stones, which weigh an estimated 25 tons each, were transported at least 19 kilometers to their current location.

• Read More: Top-Rated Tourist Attractions & Things to Do in Salisbury

The world's largest art museum, and the most visited, sits right on the bank of the Seine River. The original 13th-century Louvre Palace that once stood here was expanded and rebuilt over the centuries, resulting in the massive almost 73,000-square-meter building you see today.

Outside, the museum's glass and metal pyramid has become a modern symbol of the Louvre. It measures 34 meters on each side and 21.6 meters tall and is now used as the main entrance to the museum.

Of the Louvre's stunning collection of 380,000 objects, about 35,000 are on permanent display. These include not only paintings but also drawings, sculptures, and archaeological items. In addition to Leonardo da Vinci's La Mona Lisa and the Venus of Milo , the museum is also home to the eight-foot-tall Winged Victory of Samothrace sculpture and the magnificent six- by nine-meter Coronation of Napoleon painting.

Almost two million people visit Prague Castle every year, making it one of the most popular attractions in the Czech Republic . Recognized by the Guinness Book of Records as the largest castle complex in the world, Prague Castle is a stunning combination of Gothic and Romanesque architectural styles.

While the castle itself dates back to the 9th century, some of the other structures inside the 70,000 square meters of the complex were built centuries later. Some of the most stunning buildings within the Prague Castle complex include St. Vitus Cathedral, St. George's Basilica, and the 16th-century Golden Lane. This lane of small medieval houses once housed the palace guards and goldsmiths, and centuries later, writer Franz Kafka and Nobel prizewinner Jaroslav Seifert.

The Castle grounds are also home to the office of the President of the Czech Republic and to a secret room that holds the Bohemian Crown Jewels. The National Gallery has a small museum branch within the castle, and there's also a toy museum focused on wooden toys.

• Read More: Top Tourist Attractions & Places to Visit in Prague

Built by orders of Prussian king Frederick William II in the 18th century, the Brandenburg Gate has become the symbol of Berlin. A massive 26 meters high and over 65 meters long, the gate is crowned by a quadriga or chariot drawn by four horses.

The gate owes its name to the town of Brandenburg an der Havel as it sits where the road connecting Berlin and Brandenburg town starts. Over the past two centuries, the gate has had center stage in many of the historical events that shaped Germany. It was used as a Nazi symbol and survived WWII despite heavy damage from explosions and shootings.

Years later, the gate became the unofficial border between East and West Berlin until the construction of the Berlin Wall. And when the Wall fell in 1989, 100,000 people gathered at the Gate to celebrate.

• Read More: Top-Rated Tourist Attractions in Berlin

Italy's magical "floating city" has a wealth of beauty, romance, and history to please every visitor. Over 150 canals run through Venice, connecting 118 tiny islands via some 400 bridges and a number of walkways. A romantic gondola ride is one of the top things to do in Italy .

The magic of Venice doesn't end in the water. Charming alleyways and passageways, hidden courtyards, and stunning examples of Gothic and Renaissance architecture line the banks of the canals. Much of the beautiful architecture can be better appreciated from the water as you travel under bridges and around corners of the Grand Canal on a gondola sightseeing tour or a vaporetto , Venice's water bus.

Venice's Grand Canal, the main water-traffic corridor of the city, is flanked by many palazzos and churches, including the 15th-century Venetian Gothic Palazzi Barbaro and the Rococo-style Ca' Rezzonico Palace, with a facade completely covered in white marble.

• Read More: Top-Rated Tourist Attractions in Venice

At 4,478 meters high, the Matterhorn is one of the highest summits in Europe. The stunning mountain sits right over the Swiss town of Zermatt , on the border between Switzerland and Italy. A popular hiking destination in the Alps, the Matterhorn is unique because it's a pyramid-shaped mountain that can be climbed on all four sides.

For the non-climbers out there, it's also possible to complete a 10-day trek around the mountain. This is considered one of the most beautiful hikes in the Alps, crossing glacial lakes, Alpine forests, and flowering meadows.

The area around the Matterhorn and Zermatt attracts skiers and snowboarders during winter, with the Zermatt and Breuil-Cervinia resort offering ski lifts high up the Theodul Pass. There's also the Matterhorn Museum , chronicling the fascinating history of Alpinism, and a chance for an up-close-and-personal view of the snow-covered peaks via a helicopter tour.

Aptly known as "the Venice of the North," Amsterdam is fueled by the many hundreds of kilometers of grachten (canals) that cut through the city. The city has three main canals - Herengracht, Prinsengracht, and Keizersgracht - and over 1,500 bridges connecting the islands.

The Prinsengracht canal is probably the most famous canal in the Netherlands, as a number of notable buildings are situated along its shores. These include Anne Frank's house; Amsterdam's tallest church, Westerkerk; the 17th-century Deutzen Hofje house, and a number of other impressive historical constructions.

The Singelgracht canal, though not one of the largest, is well known for bordering the very upscale Jordaan neighborhood, where Rembrandt spent the last few years of his life.

Another famous canal, the Brouwersgrach, was once used by ships returning with spices from Asia. Today, it's a favorite canal to park houseboats, and it's flanked by warehouses that have been converted into chic, expensive apartments and lofts.

• Read More: Best Attractions & Places to Visit in Amsterdam

The House of Habsburg originally had the palace built in the 13th century to house one of the most influential royal families in Europe. Once an imperial palace, home to kings and emperors of the Holy Roman Empire, the Hofburg is now the official residence of Austria's president.

The palace was expanded over the centuries with the addition of royal residences, a chapel, the Hofreitschule (Spanish Riding School), the Court Library, and the imperial court theater (which is the National Theater of Austria in Vienna today).

The Vienna Hofburg is massive at 240,000 square meters divided into 18 wings - and much of it is open to the public. The sprawling complex also houses 19 courtyards and over 2,500 rooms, many of which are still occupied by the people who work and live here.

• Read More: Top-Rated Tourist Attractions & Things to Do in Vienna

The palace and fortress complex Alhambra - which literally translates to "the red one" - was originally built in 889 CE, though it didn't achieve its current look and massive 142,000-square-meter size until the mid-13th century.

The fortress was neglected and vandalized over the centuries, and though it was also partially restored, it wasn't always done with great care. Still, the Alhambra stands as one of the most magnificent displays of Muslim art and architecture in Spain.

Built using a mix of red clay, layered brick, and stone, the natural earth red color of the Alhambra is its most stunning feature. Inside, intricate stucco work covers the many Moorish palaces, royal baths, and fortified towers.

The adjoining Palacio de Generalife, with its terraced Persian gardens is also worth a visit - not only for its magnificent views of the Alhambra but also because the summer palace, with its many colonnades and pavilions, is a beauty in itself.

• Visiting the Alhambra: Top Attractions, Tips & Tours
• Top Attractions & Things to Do in Granada

The Jerónimos Monastery is one of Portugal's most recognizable constructions. Built in Lisbon near the Tagus river, the UNESCO World Heritage Site monastery is a beautiful example of Manueline or Portuguese late Gothic style.

Manueline architecture is notable for its ornate details, with lots of semicircular arches in doors and windows, and for incorporating maritime elements, such as shells and pearls, into the design.

Construction on the monastery began in 1501 and took just over 100 years. The original structure is built of gold-colored limestone, but different kings and architects over the years added their touch via imposing murals, gold-tiled ceilings, and lots of detailed woodwork.

The main entrances to the monastery are through the gates of the Church of Santa Maria, including a 32-meter, two-story-high side entrance and the smaller southern doorway, which opens directly to the main altar. The monastery itself has large grounds and gardens, where fountains, 16th-century buildings, and pavilions offer plenty to explore and discover.

• Visiting Mosteiro dos Jerónimos: Top Attractions, Tips & Tours
• Top-Rated Tourist Attractions in Lisbon

Construction of the tower of Pisa – which is part of the cathedral complex that includes three other buildings – started in 1172, thanks to the generosity of widowed nobleman Donna Berta di Bernardo. Unfortunately, the architect overseeing the construction failed to properly survey the ground before starting, and the tower started to sink by the time the second floor had been built.

Battles with neighboring Florence then halted construction for over a century. By the time the work resumed, the soil had settled enough that the tower didn't fall – it did end up being 55.86 meters tall on the lower side and 56.67 meters on the higher side. It took almost two hundred years for the construction to be finally finished.

Today, tourists can again climb one of two staircases (the north-facing one has two extra steps because of the incline) to the tower bell chamber to see its seven bells, one for each note of the musical scale.

Read More: Top-Rated Tourist Attractions & Things to Do in Pisa

There's no better reason to visit Vatican City than walking through the stunning beauty of the Sistine Chapel. Built starting in 1473 and decorated with frescoes by Botticelli, Domenico, Michelangelo, and other Renaissance painters, the chapel is still used today for the papal conclave, during which a new people is chosen.

Michelangelo himself is responsible for the jaw-dropping paintings that adorn the 40-meter-long and 13-meter-wide ceiling – this is over 460 square meters of images inspired by both the Old and New Testament.

The chapel can only be accessed through the Vatican Museums, a vast complex of galleries that stretches for over 14 kilometers and houses one of the world's largest collections of ancient art –too big to be fully explored in one day, so good planning is needed if your ultimate goal is to make it through to the Sistine Chapel, too.

The church of the Sagrada Familia has been under construction since 1882 and today is one of Barcelona's most famous sights . Part of the reason for the delay was that once the first architect resigned, the second one who came on board, Antoni Gaudi, completely changed the original plans to build a stunning Art Nouveau and Gothic architectural marvel. His original design included eighteen spires and three grand façades (the south-facing one has yet to be completed).

Gaudi worked on the church from 1883 until his death in 1926 – but by then only a quarter of the project had been finished. He is buried in a crypt inside the church. The hope was that the Sagrada Familia would be finished in 2026 to commemorate 100 years of Gaudi's death, but this has been delayed again.

The castle that inspired Disney's Sleeping Beauty's castle was built high up in the Bavarian Alps by order of 19th-century King Louis II – better known historically as "Mad King Ludwig." If the castle looks like something out of a fairy tale it's because that was Louis II's vision all along. He wanted a castle that looked somewhat medieval, somewhat out of legends, and very much over-the-top romanticized.

Despite its medieval design aspirations, the king also wanted comfort, and had the castle outfitted with running water, flush toilets, an elevator and a telephone line – even though phones were so rare at the time, he was probably unable to call anybody. Louis II only used the castle for about six months before dying, and the place was almost immediately converted into a museum.

The ancient city of Pompeii is one of Italy's most visited attractions and perhaps one of the most fascinating. The tragedy of Mount Vesuvius erupting in 79 CE caused the death of about 10 percent of Pompeii's population and resulted in an incredibly well-preserved town, as the city was buried under tons of volcanic ash.

Today, visitors to Pompeii can again walk its streets and venture into the town's most popular buildings: the Lupanare (brothel), the Villa of the Mysteries (home to a massive fresco that covers three walls), and thermopolium (the Roman version of a fast food joint).

Pompeii ruins cover a massive 440,000 square meters, and it would take visitors three to four days to truly explore them completely.

Read More: Visiting Pompeii: Top Attractions, Tips & Tours

More on Czech Republic

The 27 Most Beautiful Places in Europe

By Caitlin Morton

It may be one of the smaller continents, but what Europe lacks in size, it makes up for in variety: The most beautiful places in Europe range from luxurious beaches, fields of bluebells, and limestone cliffs, to some of the best mountain views on the planet.

The options are seemingly endless—which is what makes planning a trip a challenge. We know it isn't easy to choose between chasing waterfalls in Bosnia and Herzegovina, staying awake for the midnight sun in Finland , and hiking your way through the dramatic Dolomites. So, to help you start narrowing things down, we've rounded up just 27 of the most beautiful places in Europe. We know that an international jaunt might be off the table at the moment, but hey—that'll just give you more time to plot out your next trip.

This gallery has been updated with new information since its original publish date.

The Azores, Portugal

Roughly 900 miles off the coast of Lisbon , this Portuguese archipelago can inspire wanderlust with a single photo. The verdant valleys, steep ocean-side cliffs, rows of blue hydrangeas, and scattering of waterfalls make the Azores a paradise worth exploring —just make sure you visit before everyone you know beats you to it.

Caucasus Mountains, Georgia

After decades spent out of sight and out of mind for many travelers, due in part to limited infrastructure and intermittent conflict with neighboring Russia, this former Soviet republic is attracting travelers tired of crowded mountain trails in the Alps or reservation-only vineyards in France. The best way to witness the diversity of Georgia’s terrain is on its hiking trails , which wind through the Greater Caucasus mountain range dividing Europe from Asia.

Biarritz, France

Swimming in turquoise waters, sipping rosé at sunset, breathing in scents of lavender: The South of France is the embodiment of French glamour and sophistication. The area includes idyllic locations such as Biarritz, a resort town whose wild beaches are hugely popular with surfers, royals, and celebrities (you might also recognize it from Hemingway's The Sun Also Rises ).

Kravica Waterfalls, Bosnia and Herzegovina

You've undoubtedly heard of Croatia's Krka National Park, whose waterfalls are so popular that the country is limiting how many people can visit . Thankfully, neighboring Bosnia and Herzegovina has plenty of gorgeous waterfalls, too: The wide expanse of falls and emerald pools of the Kravica waterfalls, surrounded by green forests, are a pilgrimage-worthy sight. And, unlike in Croatia, you’ll often have them all to yourself. 

Las Salinas de Torrevieja, Spain

Pink sand beaches are reason enough to hop on a plane to the Caribbean—but in Spain, you can swim in pink water. This rose-tinted lake located in Valencia is part of the gorgeous Las Salinas de Torrevieja National Park. It's home to thousands of flamingos during breeding season, but most locals prefer to think of it as their natural spa—thanks to its high salt content, a quick float is both detoxing and exfoliating. Plan to visit on a bright, sunny day when the water is at its pinkest, making it hands down one of the most beautiful places in Europe. 

Cliffs of Moher, Ireland

Few places exemplify the raw, untamed beauty of Ireland ’s west coast like the Cliffs of Moher, a natural wonder that reaches 702 feet at the highest point. And while you might recognize them as the Cliffs of Insanity from The Princess Bride , this wonder is hardly fiction—the cliffs are located just a 90-minute drive south of Galway. To get there you can rent a car or catch a shuttle bus from Doolin that will take you directly to the cliffs. 

The Dolomites, Italy

A less glamorous (but no less gorgeous) relative of the Alps , the Dolomites stretch across the northeastern part of Italy . Aside from its pristine trails for local skiers come wintertime, the mountain range makes for one of the world's most breathtaking alpine drives. For some of the best views, head to the stylish but sleepy resort town of Bolzano, where rolling green hills juxtapose beautifully against the sawtoothed peaks behind them.

Eastern Carpathians, Romania

Romania may be best known for its medieval castles and Gothic churches, but the country also has some of the most enigmatic landscapes of southeastern Europe—particularly in and around the Carpathian Mountains. The range's dense forests are beautiful no matter where you are, but they somehow feel even lovelier when you come across sites like the Lacul Roșu (Red Lake), pictured here.

Capri, Italy

By reputation, Capri is by far Italy's most glamorous island—and most dramatic. From the the iconic Faraglioni rocks settled in the azure Mediterranean to the scent of the island's many flowers, it's almost sensory overload. Start your journey in the colorful Piazza Umberto, the perfect kickoff point for your day of exploration. Sites like Blue Grotto may be crowded with fellow travelers, but locales like the Punta Carena Lighthouse and the Certosa di San Giacomo offer a bit of respite from crowds. At the latter, you’ll find well-preserved cloisters, frescos, and gardens even as exhibition spaces and a library modernize the former monastery.

Giant's Causeway, Northern Ireland

Legend has it the Giant's Causeway, with its thousands of hexagonal basalt columns rising from the sea, was the remains of an actual causeway built by giants. Science says it was formed by a volcanic eruption some 50 to 60 million years ago—but whether you choose to believe the fable or the facts, there's no doubt that this otherworldly site showcases nature at her most incredible.

Kirkjufell, Iceland

This dazzling "Church Mountain" near the town of Grundarfjörður is one of Iceland's most photographed sites, and for good reason—it's among the best places to see the Northern Lights in the country. It also offers an added bonus for Game of Thrones fans: The landmark served as a very important filming location in Season 7.

Lapland, Finland

With its stark white landscapes, frequent Northern Lights displays, and a reindeer population that outnumbers its human residents, Finnish Lapland feels like something out of a fairytale. We suggest cozying up at the Arctic TreeHouse Hotel , where you'll be welcomed with a hot mug of glogg (mulled wine) and can spend hours gazing through the northern facing, floor-to-ceiling windows. Visit in the summer to catch a glimpse of the midnight sun as well.

Las Médulas, Spain

You can attribute the unusual landscape of Las Médulas—which is about a four-hour ride from Madrid in northwest Spain—to the ancient Romans, who essentially devastated the mountains here while extracting gold during the 1st century A.D. The miners built a complicated system of aqueducts and channels to force running water through the area, leaving the scattered, reddish peaks you see today.

Lofoten Islands, Norway

Just off of Norway's northwestern coast, you'll find the Lofoten Islands , a majestical untamed area well known for its surfing beaches and viewing of the Northern Lights. The archipelago is made up of many islands, but no matter which you head to, you'll find clear blue waters that rival the Mediterranean and craggy mountains that are reminiscent of Iceland—right beside unparalleled fjords and beaches.

Micheldever Wood, England

Located about five miles from Winchester in Hampshire, Micheldever Wood is a lovely forest with beech trees, woodland birds, and wandering deer. Come springtime, the place becomes even more sensational, thanks to bluebells that blanket the forest floor.

Vatnajökull, Iceland

Home to one of the largest glaciers in the world, Vatnajökull National Park is one of our favorite places to explore ice caves . But there's more than just frozen ice rivers to see at Vatnajökull, which covers much of Iceland's eastern half. It holds two of the island's most active volcanoes, herds of reindeer around Mt. Snæfell, and a number of breathtaking waterfalls, including Svartifoss, Dettifoss, and Selfoss.

Moravian Fields, Czech Republic

The Moravian Fields look like an oil painting, but these pastel-colored hills are as real as it gets. The Czech Republic's easternmost region is often referred to as Moravian Tuscany, due to its uncanny resemblance to the eponymous rolling hills in Italy. Even better? The area is an easy day trip from Prague . 

Meteora, Greece

As if still-standing monasteries from the 15th century weren't impressive enough, the buildings of Meteora are famously situated on almost inaccessible sandstone peaks in central Greece. Brave travelers can pay a visit to the Monastery of the Holy Trinity—one of six monasteries that are still standing—via a 140-step staircase cut into the side of the cliff.

Swiss Alps, Switzerland

Switzerland is easily one of the most beautiful countries in the world—particularly if you visit during the winter, when the Swiss Alps become a luxury skiing playground and thick snow turns the mountain range into a true wonderland . There's also something about spotting the iconic Matterhorn peak that stops us dead in our ski tracks every time.

Hillegom, Netherlands

Google “spring flower pictures” and your screen will be flooded with photos of tulips— tulips in Holland , to be precise. The flowers bloom throughout the region, although some destinations are definitely more tourist-packed than others. We suggest heading to Hillegom in the western countryside, which is a quieter alternative to the very popular Keukenhof gardens.

Zlatni Rat, Croatia

Of all the beaches in Croatia , Zlatni Rat on Brač Island stands out for its unusual shape, which changes depending on the current. The so-called "Golden Cape" gets its name from its shape and color, but it's also a popular spot for windsurfing, jet-skiing, and stand-up paddleboarding. If you want to simply sit back and marvel at the Adriatic Sea's impossibly turquoise waters, though, we won't judge.

Faroe Islands, Denmark

Located in the North Atlantic Ocean near Scotland are the Faroe Islands. Literally translating to “sheep's island," the mountainous region is made up of 18 islands in total and is home to 70,000 sheep, outweighing the number of locals. But the island is strikingly beautiful, too, with picturesque mountains, jagged coastlines, and green forests. Don't miss the Mulafossur Waterfall, which looks straight out of a fairytale, with water falling over rocky cliffs and a tiny village in the background.

Hallstatt, Austria

Majestic glaciers, lush meadows, and glassy waters are just part of this ancient village's appeal. Hallstatt, a UNESCO World Heritage site, is also known for its ancient salt mine with the oldest wooden staircase in Europe (three thousand years old, to be exact). It's also a popular skiing and snowboarding destination during winter months, thanks to heavy snowfalls and small crowds—the local population is just 800 people.

Champagne-Ardenne, France

As its name suggests, Champagne-Ardenne is the birthplace of bubbly and one of the most beautiful regions in France. The area is covered with idyllic valleys and vineyards, of course, but also ancient castles, chateaus, and abbeys. Make sure to visit the capital city of Troyes for splendid churches from the Middle Ages, and Reims for underground wine cellars and the masterpiece Cathédrale Notre-Dame .

Isle of Skye, Scotland

With fairy pools and endless undulations of hills, the magical Isle of Skye is the stuff dreams are made of (regardless of whether you've binge-watched Outlander yet). While the nature here is timeless, the island also has a food scene that's totally modern—we can't think of a more beautiful place to sample Michelin-starred cuisine.

Lake Bled, Slovenia

There's a reason Lake Bled is one of Slovenia 's most popular sites. With its emerald waters, church-dotted islet, views of the Julien Alps, and Disney-like castle on a hill, you won't be short of picture-perfect views. Pro tip: Take your sweetheart on a boat ride in a pletna , a traditional wooden rowboat, to the lush island in the middle of the lake. (Legend has it, visiting the island’s church and ringing its bell will make all your dreams come true.)

Rakotzbrücke (Rakotz Bridge), Germany

Hidden in Kromlau's Rhododendron Park, Rakotzbrücke is a 19th-century bridge that creates a perfect stone circle when reflected in the waters below it. Rakotzbrücke is often referred to as "Devil's Bridge," since the structure seems so impossible that it must have been built by, well, the devil.

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Most popular countries among travelers: Europe tops tourist destinations

T he United Nations World Tourism Organization (UNWTO) has tracked which countries spend the most on the tourism industry, earn the most from tourism, and which destinations in the world have become the most visited and popular, reports Euronews Travel.

Germany, Italy, UK: Citizens that spent most on tourism

German, British, and Italian tourists spend the most money on travel, according to the UNWTO. European countries lead the ranking in several categories.

Chinese tourists spent the most: the total amount in 2023 reached about 183 billion euros. Having opened the borders for international travel after the COVID pandemic, Chinese tourists outspent Americans, who paid 114 billion euros last year. A year earlier, tourists from the United States took first place.

The Germans were third, spending 104 billion euros, while the British took fourth place with 102 billion euros. Canada, Italy, India, Russia, and South Korea round out the list of countries that spent the most on tourism in 2023, with Italy jumping from 10th to seventh place.

Photo: Germany is among the countries whose travelers spend the most on tourism (unsplash.com)

Which countries earn the most from tourism

In terms of tourism revenues, the United States leads the ranking. The country earned 164 billion euros in 2023. The United States is followed by Spain, which earned 86 billion euros, the United Kingdom with 69 billion euros, France with 64 billion euros, and Italy with 52 billion euros.

The United Arab Emirates, Türkiye, Australia, Canada, Japan, Germany, Saudi Arabia, Macau (China), India, and Mexico round out the list.

Which countries are most often visited by tourists

Two European countries ranked first in terms of the number of foreign travelers. France has once again become the most visited country in the world, with 100 million foreign tourists visiting it last year.

These figures are expected also in 2024, as the Olympic Games in Paris will take place in July-August, and will attract many travelers. Spain took second place with 85 million visitors.

Photo: China has become one of the countries where travelers go most often (unsplash.com)

In total, seven of the 10 most visited places were in Europe. Italy, Germany, and Austria round out the list of the most visited countries. This makes Europe one of the most popular regions. Europe attracts the largest number of foreign visitors worldwide.

China has also been a very popular destination for many years, but the number of visitors to the country has plummeted since strict entry requirements were introduced during COVID-19. They fell from 65.7 million in 2019 to only 35.5 million in 2023.

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The best places to visit in Europe selected by travellers

Best places to travel in Europe

Like every year, this ranking is based on your choice. Over 1 million travellers from 172 countries were consulted to vote for their   Best Destinations in Europe ,  the best city breaks in Europe, but also the best nature getaways in Europe, the most beautiful sunny holidays in Europe, the best cultural and gastronomic holidays, whether travelling as a couple, with family or alone, to discover the beauties and riches of Europe.

Discover the 20 most voted destinations  (out of over 500 destinations) awarded the title of "Best European Destinations 2024".

Need more inspiration? Discover the Most Beautiful Islands in Greece , Most Incredible Castles in Germany , Best Secret Destinations in Italy , Best Places to visit in Turkey,   Most Beautiful Beaches in Croatia  and much more…

Choose from this selection of the  Best European Destinations 2024 ,  book your flights ,  accommodation ,  tours and activities  and discover the very  best of Europe .

1. Marbella, Spain

Marbella is the most beautiful, sunniest, and exclusive of European destinations but also part of the best Golf Destinations in Europe and one of the best destinations for gourmets or shopping addicts.  Marbella is the preferred 5-star destination for travellers in 2024 .

Wherever golfers choose to play, they will enjoy top-class golf courses, many of them with panoramic views of mountains and the Mediterranean, in addition to being able to savour post-round drinks or a meal in well-appointed clubhouses.

Take a gastronomic tour of this food-loving Andalusian city that can cater to any craving – and delivers views and vibes to boot.

With three Michelin-starred restaurants serving excellent cuisine, plus hundreds of smaller eateries dishing up everything from Mediterranean and Thai to paella and succulent local tapas, luscious food is a major part of Marbella’s allure. Moreover, with more than 300 guaranteed days of sunshine per year, al fresco dining by the beach or beneath the stars is practically guaranteed.

Marbella has everything it needs to please any most demanding traveller. Once you get a taste of the gentle way of life in Marbella, you already know that you will come back.

Don't waste time and book your flights to Malaga Airport (30 min by car), your transfer , your accommodation in Marbella as well as your activities and tours such as a " Sunset Sail in Marbella with Drinks & Snacks ".

  Best for:  5 star holidays, Golf, Wellness, Beach, Farniente, Shopping, Foodies, Outdoor Activities, Nature, Romantic Getaway, Families.

  Nearest airports:   Book your flights to  Malaga Airport and your transfer (30 min).

  Where to stay:   " Boho Club Marbella " this is our favourite 5 star hotel in Marbella, a dream place.

Staying in Monaco means choosing an exceptional destination where everyone can enjoy unique and memorable experiences .

This country on a human scale reflects the perfect marriage between glamour, culture and relaxation. Renowned for its security, it will surprise you with its multiple facets and the richness of its history.

Gastronomic delights, cultural and sporting events, exceptional nightlife, shopping experiences, pampering spas… The most eclectic dreams come true are on these two square kilometres. Small in size, the possible inspirations in this territory are no less numerous.

For a romantic stay, a family trip or a getaway with friends , the diversity of the hotel offering will meet all your expectations combining comfort, refinement and excellence of service.

Explore Monaco-Ville, where the green of the gardens blends wonderfully with the blue of the Mediterranean . With its breathtaking panoramas, its Oceanographic Museum and its Prince's Palace, this district dominates Port Hercule where it is pleasant to stroll among the fishing boats and prestigious yachts, in the heart of the Principality.

Head to Place d’Armes: Riviera colours and flavours are guaranteed! Take time and taste local specialties such as barbagiuàn, socca or pissaladière.

Enter the legend and discover the legendary Place du Casino where the Café de Paris, a true institution of the Principality, and the Hôtel de Paris Monte-Carlo, an iconic palace with world renown, are located. Like in a dream…

A few steps away, the Larvotto seaside complex reveals its beach , its shaded promenade, its shops and its restaurants where to relax in summer and winter with your feet in the sand.

To gain a little height, the Tête de Chien promontory stands on a terrace above the Big Blue. From there the silhouettes of the French and Italian coasts are revealed: three countries in one look . It is also the ideal place to have the Principality at your feet. A place where we give nature hope for a carbon-free future , a place where we reconcile with the sea and its species by offering them unique development conditions in the world.

Enjoy the enchanting Monegasque setting in all circumstances. Monaco makes any experience unique. So unique that no one can claim to have experienced it anywhere else. The Principality of Monaco is undoubtedly like nowhere else .

  Best for:  Safety, Foodies, Culture, Shopping, Nightlife, Wellness, Sports events, Sustainable tourism, Romantic getaway, Family.

  Nearest airport:   Book your flights    to Nice  and your transfer.

  Where to stay:  The “ Hotel de Paris Monte-Carlo ” palace features an American-style piano bar and 2 Michelin star restaurants with views of the famous Place du Casino.

The “ Columbus Monte-Carlo ” boutique hotel features a bar, a restaurant with terrace, a fitness room and access to an outdoor swimming pool.

This year explore more   wonders . Malta, Gozo and Comino offer stretches of countryside and stunning coastlines that are

just waiting to be explored!

Explore more beauties ! Wherever you go in Malta , the scenery and architecture provide a spectacular backdrop. The colours a striking honey-coloured stone facing the deepest of Mediterranean blues.

Explore more flavours ! From cuisine and fine wines to architecture and adventure, you’ll find the best of the Mediterranean here in Malta.

Explore more calm . With such a fantastically favourable climate and an astonishing array of underwater sites, it’s easy to see why Malta is consistently voted one of the best diving destinations in the World! Malta has also wellness and spa facilities at the luxury hotels and club resorts. 

Explore more possibilities , Malta is holidaying as the mood takes you. And with near year-round sun, you can indulge in outdoor living at its best. 

Explore more stories . Malta’s culture is a unique blend of influences from various civilizations that have inhabited the islands over thousands of years, from the prehistoric megalithic people, to the Phoenicians, Greeks, Romans, Arabs, and Knights of St. John.

Explore more freedom, Malta is your European Best LGBTQ+ destination and #1 on the Rainbow Europe Map For 7 years running. And, if this were not enough, there are the other two islands - Gozo and Comino - which can be a pleasant change of scene during your stay on the mainland or alternative destinations in themselves.

Book your flights to Malta as well as your accommodation in Malta and your activities and tours in Malta , such  as a “ Malta: Gozo & Comino Islands, Blue Lagoon & Seacaves Tour " and stay in one of the  Best Places to Visit in Europe in 2024 ! 

  Best for:    Nature Lovers, Families, Wellness, Calm, Freedom, Wine lovers, Culture, Romantic Getaway, History Buffs, Foodies, Beach lovers,  LGBTQ+. 

  Nearest airport:   Book your flights to  Malta and  your transfer .

  Where to stay:      " Hyatt Regency Malta " located in St Julian's, 1km from Balluta Beach.

4. Geneva, Switzerland

Nestled in the heart of Europe, Geneva offers an array of unforgettable experiences amid its unique setting. Surrounded by awe-inspiring nature, the city hugs the tip of the largest alpine lake in Western Europe, with the majestic Alps and the Jura mountains in the backdrop. Rolling vineyards and countryside envelop the city, dotted with picturesque villages, where nature is everywhere.

As the second-largest city in Switzerland, Geneva boasts a captivating mix of historical charm and a vibrant cultural scene. Les Nations proudly hosts the European Headquarters of the United Nations , while Les Eaux-Vives invites visitors to witness the iconic Jet d’eau and enjoy a lively beach ambiance .

Beyond its diplomatic significance, Geneva is steeped in rich heritage, celebrated through its world-renowned watchmaking and a delectable chocolate tradition. Discovering Geneva is a journey through the biggest Old Town in Switzerland, dining in top-notch restaurants, and indulging in a plethora of outdoor activities . The city consistently exceeds expectations, offering a magical experience in every season. Recent additions to its attractions include the family-friendly Science Getaway, the inviting Eaux-Vives public beach, and the indulgent Choco Pass a selfguided chocolate tour. Geneva is truly a vibrant city that seamlessly blends tradition with modern delights, ensuring every visit is a remarkable and dynamic experience.

Book your flights , your accommodation in Geneva as well as your tours & activities in Geneva and stay in one of the  Best Places to Visit in Europe in 2024.

  Best for:  Green City Break, Wine Lovers, Shopping,  All-Year Round Events, Exclusive Destination, Outdoor Sport, Star-Awarded Cuisine, Chocolate lovers.

  Nearest airport:   Book your flights to  Geneva and your transfer .

  Where to stay:  " CitizenM Geneva ". This hotel has an excellent location score.

5. Batumi, Adjara Region, Georgia

Batumi is amongst the trendiest destination of 2024 . Forget Barcelona and Berlin , Batumi is so much more surprising, more exciting, more affordable and more exotic.

History rubs shoulders with modernity, the cosmopolitan city rubs shoulders with untouched nature in one of the most beautiful regions in the world, the Adjara Region.  For lazy days on the beach , for an exciting nightlife , for a romantic stay , with friends, with family, for wellness or the culinary riches of this region rich in flavours, Batumi is a real sensory journey, a unique and unforgettable destination in the world.

Adjara Region is an extraordinary destination for a stay off the beaten track and it offers the best of Europe with affordable prices and well-preserved authenticity. Due to its all-year-round subtropical and mild climate , Batumi is distinguished by its remarkably green natural environment. Batumi has a 19th-century Botanical Garden rich in rare species and the city is surrounded by three National Parks recently recognized by UNESCO as World’s Natural Heritage sites.

The architecture of the city was shaped and designed by European architects in the 19th century when Batumi became a port city called “Porto Franco” (freeport). Batumi is home to diverse cultures and religions , where Christian Orthodox, Catholic, or Armenian churches, mosques, and synagogues have lived in harmony throughout the centuries, a way of life we would do well to emulate today.

Batumi has a splendid mix of beautiful scenery of sea and high mountains , ancient cultural monuments, monasteries, mediaeval arch bridges, beautiful lakes, and authentic villages to travel back in time.

Nowadays, Batumi with its cutting-edge architecture, European-style squares and streets, world-class brand hotels and old city cafes has turned into a cultural hub which often hosts major regional events, international artists, art exhibitions and world sports championships. In addition to a legendary hospitality, Batumi’s offers excellent wines and mostly undiscovered cuisine.

Indeed, for a sensory journey , Batumi is the destination to put at the top of your travel wish list in 2024 .

  Best for:  Foodies, Wine lovers,  History Buffs, Architecture, Beaches, Nature, Outdoor Sport, Hiking, Biking, Water sport, Shopping.

  Nearest airport:   Book your flights to Batumi.

  Where to stay:  " Sheraton Batumi ". This 5-star hotel is located in Batumi City Center. It has a spa area with indoor and outdoor swimming pools.

6. Riga, Latvia

In 2024 visit the most cosmopolitan of the Baltic capitals, Riga , the capital of Latvia, is a modern city with a historical heart that offers a spectacular variety of natural, culinary and cultural charms.

Exploring the best places in Riga will give you a definitive answer to the question of why Riga is worth visiting. Riga Old town has UNESCO World Heritage status. The historical center holds many winding paths and well-hidden streets to rediscover the Old Town Riga upon every visit. It is surrounded by Romanticism, Gothic and Baroque testimonials that refresh the views of the modern city. 

Pedantic luxury of the rich building facades can be admired for a long time at Art Nouveau district because about a third of the houses in the city center are genuine pearls of this style.  Architecture, theaters, art galleries , outdoor events are only a small part of the whole cultural pie that can be tasted in Riga. The luxurious Opera House, various music halls, independent cinemas, and contemporary art scene are among the brightest cultural offerings.  

At the end of 2023 Latvia and Riga joined exclusive Michelin guide family, earing it's first star. In Riga you can find cozy cafes or fancy restaurants on every corner in the city center. Food menus there consist of combinations of local and world cuisine flavors, emphasizing seasonal and locally available products. Whether it is a restaurant with white tablecloths or a place to grab a coffee and some vegan bread, it is evident that Riga likes to eat and enjoy food. And let's not forget about the drinks! Riga is home to the best coffee roasters in the Baltics , thus finding a decent cup of Joe in the city is not a problem. The same applies for a glass of beer, as there are a quite a few of home-grown breweries that take their IPA’ s and lagers very seriously.

Despite the remarkable age of 822, Riga is far from feeling old. The city's youthful spirit is best enjoyed at one of the street food festivals or other creative and urban events held throughout the year. But if you want to get more adventurous and closer to the nature, you just have to spend only thirty minutes from the city center to the beach , districts surrounded by forests and fresh sea air, walking along the pier - unique proximity to nature with breathtaking landscapes that you can enjoy here in Riga. Almost everything nature has to offer is just a short drive away.

  Best for:  Foodies, Art Nouveau Lovers, Art Scene, Nature & Culture City Break, Romantic Getaway, Outdoor sport. 

  Nearest airports:   Book your flights to  Riga. 

  Where to stay:   " Hilton Garden Inn ". This hotel has an excellent score location.

7. Madeira, Portugal

You don’t have to travel a long way to find the ideal holiday destination. There are endless reasons for visiting Madeira , one of your Best Destinations to Visit in 2024 .

In addition to its stunning scenery and luxuriant mountains, this archipelago offers a mild climate all year round, a warm welcome, peace, safety and security . 

To really get to know Madeira, climb to the top of a mountain and enjoy fantastic, breathtaking views or follow the trails and paths in the Laurissilva Forest along more than 1,400 km of Levadas (irrigation channels or aqueducts) in a unique encounter with the island’s soul.

Feel the energy flowing from the cosmopolitan ambiance of Funchal’s streets and purchase some of the famous Madeira embroidery, wine or wickerwork.

Take a tour around the island, stopping off on the way to admire the landscape or to enjoy a traditional gastronomic delicacy. For more energetic visitors there is scuba-diving, surfing, windsurfing or jet-skiing, whereas romantics may prefer a wonderful sailboat trip along the coast to enjoy the sunset.

But to make this your dream holiday, you really must spend some time on the paradisiacal island of Porto Santo 40 km from Madeira, only 15 minutes by plane or 2h30 on ferry. Known as the “golden island”, Porto Santo is blessed with a 9 km long fine, unpolluted sandy beach washed by a clear, calm sea - all you need for a perfect stay.

Discover these enchanted islands… happiness is so near!

Book your flights to Funchal Airport, your transfer , your accommodation as well as your activities and tours in Madeira , such as a " Madeira: Food and Wine Walking Tour ".

  Best for:  Nature Lovers, Foodies, Surf, Instragrammers, Outdoor Sport,  Safety.

  Nearest airports:   Book your flights  to  Funchal Airport and  your transfer .

  Where to stay:    the luxurious " Belmond Reid's Palace " with 3 swimming pools and direct access to oceanic waters.

8. Florence, Italy

Like Rome , Venice or Paris , Florence is an open-air museum; it is in Florence that you will encounter Michelangelo’s sublime David at the Uffizi Gallery and even Botticelli’s “Birth of Venus" .

In one of your European Best Destinations 2024 you can also admire the facades of the awe-inspiring basilicas and cathedrals that form its unmistakable skyline, and see the lavish palaces that tell the story of the different periods of the city's history: from the birthplace of the Renaissance to the capital of Italy , all the way through to the first half of the twentieth century when Florence became a hub for the avant-garde.

When you visit Florence's museums and see the works housed in them, you are not just delving into the history of a city and its treasures. Rather, you are recognizing the cultural imaginary that has contributed to the creation of Western civilization as we know it, laying the foundations for the aesthetic, educational, scientific, culinary, political and artistic principles that surround us today.

Florence is also a romantic, gourmet, astonishing city , which can be discovered on foot, with no other plans than to wander around and be able to marvel. Florence is much more than a historic centre, it is also excursions into the surrounding nature and the Tuscan villages where great vineyards such as Rufina, Pontassieve and Pelago await you.

This year discover Florence, one of the European Best Destinations 2024, the art and history capital of the world.

Book your flights to Florence, your transfer , your accommodation in Florence as well as your activities and tours , such as a " Florence: Uffizi Gallery, David & Accademia Small Group Tour ".

  Where to stay:  the “ Portrait Firenze ” is 30m from the famous Ponte Vecchio Bridge.”

9. London, United Kingdom

With the Paris Olympic Games due to be held in 2024, you will head for the capital of love only if what you like are crowds and sport, otherwise London is a far better choice.

London offers a multitude of different atmospheres and neighbourhoods like Carnaby for shopping , Notting Hill for a romantic stroll, Portobello for the flea market, Camden for the punk and libertarian spirit, the West End Theatre District and its legendary musicals or even the gay and sparkling district of Soho, Chinatown, emblematic places like Piccadilly Circus, Big Ben, the London Eye, Tower Bridge, the Shard, Kew Gardens and great parks such as Greenwich Park and Hyde Park:  all of them excellent reasons to visit London in 2024 .

During your stay, don't miss out on the Best Hidden Gems in England as well as the Best Castles in England and Best Beaches in England for a total English experience and a thoroughly unforgettable stay.

Book your flights to London, your transfer , your accommodation in London as well as your tours & activities in London as a " London: The London Eye Entry Ticket ".  

This year, more than ever, the crown for best offbeat city break goes to London , the capital of abundance.

  Best for:  City Break, Shopping, LGBTQ+, Musicals, Culture, Families, Lovers, Foodies. 

  Nearest airports:   Book your flights  to London and your transfer . 

  Where to stay:    " Shangri-La The Shard, London " offers 5-star luxury and breathtaking views of the capital and beyond.

10. Reykjavik, Iceland

Capital of Iceland, land of the Vikings, Reykjavik  is one of your Best Destinations to visit in Europe in 2024 . Itis renowned for the exceptional environment which surrounds it such as its volcanoes, hills, blue lagoon or even for its sublime church "Hallgrimskirkja" from which each year one is taken of the most beautiful fireworks in Europe.

With some 130,000 inhabitants, Reykjavik is the most human-sized European capital, which does not prevent it from having an incredible cultural life, a vibrant nightlife, a large associative and sporting fabric and an exceptional music scene. A city to restart, recharge, refuel, Reykjavik offers experiences only to be lived in Reykjavik.

If you like good food, Reykjavik has an incredible range of local and international cuisine. During a food walk you can discover the country's specialties (notably seafood and lamb or fermented shark). 

Come in August to celebrate Gay Pride, Reykjavik is proud to raise the LGTBQ+ colours every year since 1999, showing the whole world that even the most virile vikings know how to have fun and are open-minded.

For vegetarians and vegans, have no fear, Reykjavik offers more than 40 vegan and vegetarian restaurants, some of which are even cat bars.

For a marginal city break combining nature, gastronomy, wellness, Reykjavik the perfect destination for open-minded travellers who love wide open spaces and non-standardized destinations.

Book your flights to Reykjavik as well as your accommodation and your activities & tours in Reykjavik and visit one of the Best Destinations in Europe 2024 . .

  Best for:  Nature Lovers, LGBTQ+, Instragrammers, Outdoor Sport,  Foodies, Nightlife.

  Nearest airports:   Book your flights  to Reykjavik  and  your transfer .

  Where to stay:    " Tower Suites Reykjavik ". Stylish Suites Located in Central Reykjavik.

11. Lège-Cap-Ferret, Nouvelle Aquitaine, France

Lège-Cap-Ferret is like a Proust madeleine reminiscent of real holidays. Simplicity, sharing, an open-air market, an impromptu concert, new friends met during a bike ride, an aperitif on the beach , this is the South-West and its legendary conviviality .

Leave your tourist rental or hotel and take a walk or bike ride. Join the nearby café, visit the lighthouse and admire the Pilat dune, the largest dune in Europe. Taste oysters in the neighbouring oyster village or take a short sea trip with an oyster farmer.

Here everything has the great taste of summer holidays , from the freshness of fish to mouth-watering ice cream or the white wine accompanying your seafood. Here there are no shopping centres, just a small boulevard lined with fashion boutiques with their pretty dresses and linen shirts to bring home as souvenirs of an unforgettable holiday in the South-West of France.

The Arcachon Bay is a jewel of European tourism once prized by the nobility for the quality of its pure air (sea air and pine air combined). The Arcachon basin offers an incredible architectural heritage and beautiful villas in different architectural styles. The most recent constructions truly embrace nature and give this magical place the appearance of a Robinson Crusoe island , with added comfort and conviviality.

Cap-Ferret, a destination which the French would prefer to keep to themselves, is not yet well known to the international traveller; you can only be seduced by this lifestyle combining simplicity, good food and conviviality.

For holidays with family, couples or friends, where true luxury is time, nature and horizons, book your flights to Bordeaux (1h by car), your accommodation in Cap Ferret or Arcachon , as well as your activities and tours , such as a " Cap-Ferret with Oysters Tasting ".

  Best for:  Robinson Crusoe Holidays, Beach Lovers, Families, Food Lovers, Sunny Holidays, Digital Detox.

  Nearest airport:   Book your flights to Bordeaux (1h by car).

  Where to stay:  " La Cabane du Ferret ". Featuring a sun terrace and a swimming pool.

12. Siena, Italy

This year get off the beaten track and travel through time. Stay in the heart of Tuscany, probably one of the most beautiful regions of Italy . In addition to Siena, it is an area rich in medieval villages, breathtaking landscapes, historic buildings with much to offer: walks in nature, wine tasting, enjoying olive oils and delicious local products.

Surrounded by nature, Siena is one of the most beautiful medieval towns in Italy :  its historic centre was declared a UNESCO World Heritage Site in 1995. One could come to Siena for the beauty of the "Piazza del Campo" alone when it hosts a spectacular horse race in July and August.

Climb to the top of the "Torre del Mangia" one of the symbols of Siena and admire the Piazza and the whole city from above. If you are an art enthusiast, be sure to visit the Palazzo Pubblico. It houses masterpieces of Siena's art golden age. Not far from Siena, you can discover Buonconvento, the most beautiful village in Italy , Monticiano and its natural reserves or Rapolano Terme with the best spas in Italy.

Much more than a trip, it is an experience. Stroll through Siena, a city that will please everyone, a romantic destination made for lovers of art, theatre, nature, foodies and families. Siena is a perfect choice for a holiday combining city break and nature getaway, far from the tourist crowds of Florence, Rome or Milan.

Book your flights to Florence (1h by car), your accommodation in Tuscany as well as your activities and tours in Tuscany , such as a " From Florence: Tuscany Day Trip with Lunch at Chianti Winery ".

  Best for:  History Buffs, Romantic Getaway, Short Breaks, Foodies, Instagrammers, Families, Art Lovers, Nature. 

  Nearest airport:   Book your flights to  Florence (1h by car). and  your transfer .

  Where to stay:     " Il Giardino di Pantaneto Residenza d'Epoca ". This property has a garden and city views. 

13. Ponza Island - Italy

This small Italian island of a few thousand inhabitants will be your favourite destination this year 2024 .

This Eden, with an area of only 7km2, is located off the coasts of Rome and Naples and was until recently a well- kept secret by the richest Italian families.

Ponza, for the oldest among us, will remind us of Saint Tropez in the 60s and 70s with its festive atmosphere, simplicity, colour, meetings, cocktails, designer boutiques, coves and beaches.

The best way to enjoy the island is to rent a boat or take a water taxi and discover the most beautiful coves and beaches of Ponza but also its caves and natural pools such as the natural pool of Cala Feola to the West of Ponza. Do you like the views? You will enjoy superb panoramas from the top of the cliffs of Ponza such as the Maria Rosa Cliffs.

Come and taste the fish of the day at “Da Enzo al Frontone” also nicknamed “Solo a Vela” because this restaurant is only accessible by boat from the port. Finally, don't forget that you are in Italy, it would be sacrilege not to end your meal with an Italian ice cream . The Bar Gelateria Panoramica is located in the port of Ponza and it is one of the best ice cream parlours on the island:  its strawberry sorbet is a delight!

Ponza is magical at any time of the year but if you can take your holiday in September (until mid-October) it is certainly the best time of the year to discover Ponza.

Book your flights to Rome, your accommodation in Ponza as well as your activities & tours , such as a " From Rome: Ponza Island Day Trip with Boat Excursion ".

  Best for:  Secluded Island Holidays, Beach Lovers, Instagrammers, Ice Cream Lovers, Families, Sun Seekers.

  Nearest airport:   B ook your flights to  Rome, take the ferry at Anzio Porto direction Ponza (1h30 car + ferry from Rome, 2h50 if you land in Naples Airport).

  Where to stay:  " Hotel Chiaia Di Luna " set on the cliffs of Ponza.

14. Porto-Vecchio, Corsica, France

This year, more than ever, you want destinations of rare beauty but also exclusive destinations far from the crowds . Porto-Vecchio is the perfect choice for this. Imagine a destination with a 16th century Genoese citadel, a great marina, a few yachts and fishing boats, shops, bars, restaurants…  You will find some of the most beautiful beaches in France like Santa Giulia and its crystal-clear waters and fine white sand, or even Palombaggia and its umbrella pines to rest in the shade under their sweet scent. 

In Porto-Vecchio you have the charm of an old Croatian or Montenegrin town with the beauty of a Tahitian lagoon a few kilometres away. You will discover the Corsican identity, which is neither France, nor Italy, nor a mixture of the two, but a uniquely Corsican feel to be appreciated with humility and respect just as the Corsicans do.

Porto-Vecchio is the promise of an unforgettable gastronomic, cultural and visual experience . Are you stiff from too much lazing at the beach? Meet the winegrowers, the women and men who cultivate the land to give you wines of character. Too much sun? Immerse yourself in the heart of the maquis and be transported by the smell of Mediterranean plants, unless it is the beautiful heritage of Porto-Vecchio that thrills you, its Genoese citadels, Romanesque chapels or prehistoric villages. 

Whether you are looking for a relaxing, sporting, gastronomic, oenological, cultural holiday, with family, friends or as a couple, Porto-Vecchio is the guarantee of an unforgettable vacation. It is for this reason that Porto-Vecchio is truly one of the best European destinations 2024 .

Book your flights to Figari Airport (30 min by car), your transfer, your accommodation in Porto-Vecchio as well as your activities and tours in Porto-Vecchio , such as a " Porto Vecchio: South Corsica Cruise and Snorkelling Day Trip ".

  Best for:  Nature Lovers, Outdoor Sport, Sustainable Tourism, Beach Lovers, Water Sport,  Gastronomy, Hiking, Families, History Buffs. 

  Nearest airport:   Book your flights to  Figari Airport (30 min by car). 

  Where to stay:   " Domaine Santa Giulia Palace ". The modern apartments are part of a domain situated in a 10-hectare park. They are between 400 and 800 metres from Santa Giulia Beach.

15. Champagne Wine Region, France

For many years, the Champagne Wine Region has become a popular destination for travellers looking for unique experiences combining gastronomy, wellness, outdoor activities, heritage , and… champagne! The landscapes of the Champagne vineyards are magnificent at any time of the year with their colour variations ranging from light green to fiery red in autumn. Here, nature rolls as far as the eye can see and unveils for you the secret of the wine of kings: Champagne !

From Epernay to Dormans, villages located along the meanders of the Marne, you will visit a unique land in the world where more than 200 million bottles of champagne rest, nestled in more than 100 km of galleries dug in the chalk. 

During your stay, don't forget to board the tethered balloon to enjoy a glass of champagne and a 360-degree view of the Champagne vineyards. Other villages in Champagne are also worth discovering, such as Hautvillers, the cradle of Champagne and known worldwide for the famous "Dom Pérignon" champagne. Also, don't miss Reims, the capital of Champagne wines, its famous Champagne houses such as "Demoiselle", "Taittinger"and "Veuve-Cliquot" and also its spectacular cathedral. 

This year, just 1.5 hours from Paris, take off for new emotions by discovering the Marne Valley and the Champagne wine region one of the Best Destinations in Europe for lovers .

Book your flights to Paris (1h30 from Reims) your accommodation in Champagne , as well as your activities and tours , such as a " Champagne and Family-Run Wineries Tour ".

  Best for:  Foodies, Wellness, Heritage, Champagne Lovers, Romantic Getaway.

  Nearest airports:   Book your flights   to Paris (1h30 by car or train). and  your transfer .

  Where to stay:   “ Domaine les Crayères ”: this 5-star hotel has a garden, a terrace and a restaurant.

16. Faroe Islands

An autonomous territory of the Kingdom of Denmark, the Faroes are an archipelago in the North Atlantic Ocean to put at the top of your travel wish-list in 2024 .

Formerly the private turf of a few travellers passionate about ornithology or hiking, the Faroes today attract travellers looking for authenticity, preserved nature , spectacular landscapes, sometimes dramatic, steep cliffs populated by thousands of sea birds or from which spring fountains flow into the sea.

Today very well connected by road tunnel, ferry, bridge and roads, you will not miss anything of the Faroes during your stay in the middle of the North Atlantic Ocean.

Still having trouble figuring out where this archipelago is located? Let's say between the tip of Scotland and Iceland to keep it simple. This gives you an idea of the climate. If you like extreme conditions, come in winter, otherwise come in spring or summer. The Faroes can be summed up in a slogan "Discover the islands, discover yourself".

Discovering the Faroes is discovering a destination which has experienced isolation for centuries and has therefore preserved its traditions, authenticity and natural habitat. Eighteen mountainous islands are waiting for you, are you ready?

Book your flights to Vagar Airport (1h20 by car), your accommodation in the Faroes and your tours and activities in Faroe Islands  such as a " Guided boat tour ".

  Best for:  Nature Lovers, Hiking, Birdwatching, Foodies, Instragrammers.

  Nearest airports:   Book your flights to  Vagar Airport.

  Where to stay:   " The View " is a sustainable holiday home in Bour.

17. Sirmione, Lombardy, Italy

  Best for:  Romantic Getaway, Family Holidays, Active Holidays, Nature Lovers. 

  Nearest airports:   Book your flights to  Milan Bergamo Airport (2h by car).

  Where to stay:   " Olivi Hotel & Natural Spa ". Surrounded by olive groves on the Sirmione Peninsula.

18. Piran, Slovenia

Piran is probably the most beautiful little town in Europe and in any case the most photogenic destination in Europe. Piran is located in Istria, a region renowned for its vineyards, its gastronomy close to Italian gastronomy (oh these truffles!) and also for the beauty of its crystal-clear waters and nature.

Piran is, along with Portoroz and Koper, one of the few seaside resorts in Slovenia and probably the most beautiful one. City of love , Piran will seduce you with its narrow town streets, the beauty of its facades and the picture sights of the Slovenian Mediterranean.

Discover the Venetian architecture, the ancient city walls, the Monastery of St Francis and participate in the harvest of the famous Piran fleur de sel. This medieval city has it all:  dive into the underwater world with your family or discover that the stars are also visible in broad daylight at the wonderful Pira aquarium.

Take an E-Bike to discover the Slovenian Coast on a tour that combines local cuisine and beautiful beaches or try homemade premium extra virgin olive oil in the small village of Marezige. You can even take a "Mediterranean Fish Cooking Workshop with Irena Fonda" (not Jane Fonda's sister) in her magnificent garden. She will turn you in no time into an expert in preparing fish and other seafood.

Piran is the perfect destination for unforgettable gastronomic, oenological, cultural and sensory experiences .

During your stay, don't forget the other towns in Istria such as Motovun and Rovinj in Croatia or, of course, the amazing Slovenian capital Ljubljana (1h by car); you can also treat yourself to a day trip to Venice facing the beautiful town of Piran.

Book your flights to Ljubljana (1h), Rijeka (2h) or Venice (2h) as well as your accommodation in Piran and your activities and tours , such as a " Piran: E-Bike rental ".

  Best for:  Foodies, Instagrammers, Nature Lovers, Wine Lovers, Water Sport, Biking, Hiking, Families. 

  Nearest airports:   Book your flights  to  Ljubljana (1h), Rijeka (2h) or Venice (2h)

  Where to stay:   " Hotel Piran ". That property has a restaurant and a terrace.

19. Newquay, Cornwall

In 2024, discover Newquay, one of the best destinations to visit in Europe and one of the most beautiful seaside resorts in the UK. Also awarded the title of Best family Holiday Destination in England , Newquay is often compared to Biarritz in the South-West of France , or to a city in Australia, with its feet in the ocean.

This city is a real invitation to surfing , relaxation and conviviality around a shared meal or an impromptu concert.

Newquay is also a perfect destination for a romantic getaway in Cornwall. With its many spa hotels and à la carte restaurants , Newquay is an ideal destination for a stay with your loved one.

You can also treat yourself to a getaway to the countryside in a cosy lodge with hot tub and log burner.  An introduction to surfing is one of the many activities to be experienced: Newquay is the surfing capital of England . There are many surf schools if you want to learn or simply rent equipment. Newquay also offers other activities like golf, bike riding, go-karts and many more. If you are travelling with family, don't miss a visit to the "Trenance Valley": there is a free play park with slides, the Newquay Zoo, a miniature railway, a swimming pool and the star of the moment, a trampoline park.

For families, long-term friends looking for a place to get together or for lovers, there is everything you dream of for a holiday that suits you in Newquay.

Book your flights to Plymouth (1h by car), your accommodation in Newquay as well as your tours and activities in Cornwall such as a " Newquay: Introduction to Surfing Lesson ".

  Best for:   Surfing, Friends, Romantic Getaway, Outdour Sport, Families. 

  Nearest airport:   Book your flights to Plymouth.

  Where to stay:   " Fistral Beach Hotel and Spa ". This adults- only hotel and spa boasts a bar and a restaurant.

20. Thassos, North Aegean Sea, Greece

We all want to go to Greece but where exactly? Athens or Santorini ? These two destinations are often classified as overtourism destinations where you are more likely to come across another tourist than a local.

Imagine an island with deserted beaches, a little corner of lost paradise that the Greeks prefer to keep for themselves and where you can enjoy delicious mezze for a few euros in typical cafés. Add to that a natural lagoon, Marble Beach which contrasts with the turquoise blue of the water, and a warm welcome from the locals.

There are only very, very good reasons to visit Thassos, one of your best European destinations in 2024 .

Have a few lazy days at the beach, then climb the mountains to meet the inhabitants of Panagia or Kazavati. They will welcome you with open arms.

Thassos is an adventure, don't hesitate to rent a 4x4 to wander through its wild and untouched nature and do not miss anything of this earthly paradise.

Take your flights to Athens, then a domestic flight to Kavala and the ferry to the island. Alternate lazy days with days of discovery in the mountains, restaurants, trendy bars, visits to authentic villages, meeting people and sharing unforgettable moments.

  Best for:  Nature lovers, Hikers, Foodies, Families, Beach Lovers, Instagrammers, Sun Seekers.

  Nearest airport:   Book your flights   to  Athens + a domestic flight to Kavala and take the Ferry to Keramoti (30 min).

  Where to stay:   " Hotel Sirines ".  Featuring a swimming pool with hot tub and pool snack bar, it is situated just 250 metres from the beach. 

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What you need to know about European travel this summer

With headlines warning of everything from flight delays to wildfires, summer travel is changing. Here’s how to make sure your trip this summer goes smoothly.

Record numbers of tourists are expected to visit Europe this summer. In the first three months of 2024, the number of international arrivals has already risen by 7.2% compared to 2019’s pre-pandemic figures, according to the European Travel Commission , with 120 million international tourists visiting the region in that time. Yet while this is welcome news for the tourism industry, some challenges remain for visitors, especially during the summer’s busy peak season, when potential flight delays, high temperatures, new laws and major events could all impact travel. Here’s what you need to know to make sure your European trip this summer goes smoothly.

1. What you need to know about flight disruptions

Increased passenger numbers, staff shortages and strikes meant there were 106.7 million delayed air passengers in Europe during peak summer months last year. More than 700,000 passengers were affected over the August bank holiday in the UK alone following a technical meltdown at air traffic control. This year, EasyJet has had to cancel over 100 flights from Paris due to a no-fly zone during the opening ceremony of the Olympic Games. Ryanair has also cut flights from its summer schedule after the delivery of several of its new Boeing aircraft was delayed. If you’re due to fly, visit the airport’s website for the latest information, and check social media for real-time updates from other travellers. Remember that you may be owed compensation if you face disruption, but rules vary, so take out a travel insurance policy as soon as you book flights.

( What should you do if your flight is delayed or cancelled? )

2. Why you should consider travelling by train

Keep your carbon footprint low, avoid airport hassle and see even more of Europe this summer by taking advantage of a whole host of new and expanded routes across the continent. New services include a high-speed route connecting Barcelona to Madrid and Seville , a sleeper train from Brussels to Prague , a daily train between Vilnius and Riga , a relaunched night train between Paris and Nice and a sleeper train from Rome to the Dolomites . Following the success of Germany’s €49 unlimited monthly travel pass last year, France has also introduced its own nationwide rail pass for the same price. However, this is only valid for those under 27 and excludes high-speed TGV trains and travel in the greater Paris region of Ile-de-France.

( 6 of the world’s best coastal rail journeys .)

3. What to do you if you’re affected by wildfires

Following unprecedented high temperatures, wildfires swept through some of Europe’s most popular tourist spots last summer, scorching parts of Tenerife, mainland Spain, Greece, Portugal and Italy. This year, protective measures have already been put in place that aim to prevent a repeat of the disaster, with Greece banning all outdoor fires from April and increasing investment in fire detection and water tankers. To ensure you’re protected if the worst happens, arrange travel insurance at the time of booking, then keep an eye on official travel advisories for up-to-date information. If you’re affected by wildfires or any other natural disasters when you’re away, follow the advice of the emergency services and evacuate when instructed, then contact your tour operator or airline for help getting home.

( What to do if you’re caught in a disaster while travelling. )

4. How big events could disrupt your travel  

From Taylor Swift’s tour across Europe to the UEFA European Championship in Germany, Europe is limbering up for a summer of major cultural and sporting events. The Olympic Games in Paris are expected to attract three million more visitors than usual . This is likely to mean a greater demand for accommodation, higher prices, crowded public transport, unexpected road closures and even increased security checks in response to the heightened risk of terrorist attacks. If your holiday does coincide with an event, try to explore beyond the city itself, visit nearby tourist attractions that could be quieter than normal, or just enjoy the inevitable citywide buzz surrounding the main event.

( How to explore Paris this summer beyond the Olympics. )

5. Why you should think about overcrowding

While many destinations welcome a return to pre-pandemic levels of tourism, others are actively trying to deter visitors. In Barcelona , tour groups have been capped at 20 people, while entrance to Athens’ Acropolis is now limited to 20,000 tourists each day. Dubrovnik has already cut the number of souvenir stands by 80%, while thousands attended an anti-tourism protest in Santa Cruz de Tenerife in April. All are concerned that overcrowding leads to skyrocketing prices for locals and causes environmental damage, with increased plastic pollution, erosion of heritage sites and traffic congestion. Consider less-visited destinations instead, swapping Santorini for Folegandros an hour’s ferry ride away, Dubrovnik for Šibenik with its medieval centre and fortress, or Barcelona for the Spanish seaside city of Valencia.

( What’s the problem with overtourism? )

6. How to deal with heatwaves

2023 was the hottest year on record globally, with temperatures in Europe above average for 11 months of the year. The Mediterranean was the worst area affected, with temperatures soaring above 40°C across Italy, Spain, Turkey, Cyprus and Greece. Consider travelling outside the hottest months, between July and September, or visiting destinations further north such as Denmark, Germany, Belgium, Lithuania or Ireland which should escape the most intense heat. If temperatures do climb, wear high-factor SPF, avoid being outside in the middle of the day and wear light-coloured clothes made from breathable materials. Avoid alcohol and drink plenty of water, and keep a close eye on vulnerable people, including young children and the elderly.

7. How to avoid being caught out by local laws and taxes

Do your research before travelling to make sure you don’t fall foul of new laws. A €5 tax for day-trippers was introduced in Venice in April, for example, and will be enforced on selected dates until July. It can be paid online in advance, and those staying overnight are exempt but do still need to register. A second tourist tax of €1 to €5 per night is already applicable to overnight stays and should be paid at your hotel. Be aware that some Airbnbs ask that this is paid in cash. Other new rules in parts of Mallorca and Ibiza ban drinking on the street and prevent shops selling alcohol at night, though you will still be able to buy drinks in bars and restaurants.

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The friendliest countries in Europe: 2023 Readers' Choice Awards

By Condé Nast Traveller

The survey for the 2024 Readers' Choice Awards is open, vote now for your favourite places, hotels, airports, cruise lines, travel fixers and more.

It is a fact unspoken that one of the most essential ingredients in the recipe for a memorable holiday is the people we meet along the way. Friendly locals who extend a warm welcome and are keen to help you fall in love with their home just as they have can turn an average escape into an unforgettable one. Here, as voted for by you in our Readers' Choice Awards 2023, are the  friendliest  countries across Europe – where an open-armed reception is always on the itinerary.

10. Croatia. Score 91.78

Once the summer haven of the Austro-Hungarian Empire’s elite, thanks to its cosmopolitan cities and over 1,000 dreamy islands,  Croatia  is still a favourite destination. People come here for the pristine beaches, shimmering lakes, ancient ruins, Michelin-starred restaurants, underwater wineries, vibrant nightlife and a genuinely genial atmosphere.

Where to stay:   Maslina Resort  in Hvar for its standout spa, which offers a variety of healing modalities, from traditional massage to vibrational healing, sound therapy and herbal tonics. In Rovinj,  Grand Park Hotel  has a fantastic location, slotted between a beach and a pine forest, with the marina and the town centre just a short walk away. See more of our  favourite Croatia hotels here .

9. Malta. Score 91.92

Malta  is small enough to explore and big enough to get lost in. The ocean is never over 20 minutes away, and nothing feels too far. There's a lot packed into this charming archipelago, from ancient temples, dramatic cliffs and secret swimming coves to historic winding streets, traditional shops and a bubbling creative scene.

Where to stay: Ursula Street is a favourite balconied address to walk down in Valletta, with several small palazzo hotels; try 66 Saint Paul’s , which has a rooftop pool. We also like Domus Zamittello , a restored baroque masterpiece with painted coffered ceilings by the bombed-out opera house.

8. Denmark. Score 91.93

The former heart of the Viking empire,  Denmark  is considered a middleman between the cultural and geographical differences of Northern Europe and Scandinavia. Those who visit will get a feel for both as they explore ancient burial sites (around 86,000 burial mounds have been registered in the country, many dating back to the Bronze Ages) beside glittering cities, such as the colourful waterfront streets of Aalborg, known for its concerts at the futuristic House of Music.

Where to stay: Foodies will like the Parisian-inspired Coco Hotel , created by the Copenhagen Food Collective (Cofoco), in the capital's trendy Vesterbro neighbourhood. Former factory Manon Les Suites is also full of character, having been reconfigured into a riad-style spot with a tropical courtyard garden surrounding an indoor pool.

7. Portugal. Score 92.32

Portugal 's location on the Atlantic Ocean has made it a must-visit for those seeking authentic maritime life and culture. With long stretches of golden coast, villages among rice fields and dunes, and 16th- to 19th-century architecture, it's a country with much to recommend it, not least the famous salt cod and grilled sardine dishes that have become synonymous with the region. Big-name cities like  Lisbon  and  Porto  attract big crowds, though a clutch of smaller settlements – the enchanting hamlet of Marvão with its 13th-century walls and Amarante in the north – each merit a visit in their own right.

Where to stay: The Iven , in  Lisbon , made our list of  the best new hotels in the world  this year. For a live-like-a-local experience, Melides' boutique  Vermelho Hotel  has just 13 rooms, each paying homage to Spanish and  Alentejo  traditional design. For all our recommendations, here's our guide to the  best hotels in Portugal .

6. Norway. Score 92.50

Home to some of the most beautiful spots in the world, Norway is a quiet Nordic gem packed with natural wonders and picturesque seaside towns. Whether you want to see the Northern Lights, hike to the Preikestolen (Pulpit Rock), tackle a road trip on the sensational Atlantic Ocean Road or explore the contemporary delights of Oslo, Norwegians will proudly show you the wonders of their country.

Where to stay: In Oslo, secluded 18th-century townhouse Villa Inkognito has a low-key home-away-from-home vibe replete with Art Nouveau splendour. For the best chance to witness the Northern lights on your trip, several of our top Airbnbs for Aurora spotting are based in Norway, with cosy spots in Bodø and Sortland starting from just £40 per night.

5. Iceland. Score 92.91

Unique to anywhere else on earth,  Iceland  is a country still shrouded in mystery, a concoction of lava rocks, imposing mountainscapes and magical black beaches. But the dramatic landscape, with its lung-cleansing, crop air, is only one of the reasons why this area of the world so enchants visitors. Go whale watching (more than 20 species circle the island), swim in the natural pools and try out the foodie scene, packed full of fresh seafood and fermented goodies, all while being embraced by the welcoming local spirit.

Where to stay: Take refuge from the elements at Hotel Rangá in the south, where you're greeted with a 10-foot taxidermy of Hrammur the polar bear upon entry, along with views over twin glaciers Eyjafjallajökull and Mýrdalsjökull. In Reykjavik, there's the fashionable 101 Hotel , befitting a town full of creatives, and it'd be remiss not to mention the upscale Retreat , attached to the Blue Lagoon, with its sleek minimalist interiors and luxuriant spa. See all our best Iceland hotels here .

4. Scotland. Score 93.97

Oh, bonnie Scotland . Striking moorland, misty mountains, epic castles, fresh seafood, mouth-numbing whisky, dramatic beaches, atmospheric islands and general good cheer can all be found here. Whether you drink a dram in a cosy bar in  Glasgow  or meet a fellow hiker halfway up a cliff, chances are you'll have a lovely blether.

Where to stay: At  Kinloch Lodge  on the Isle of Skye, you can stay in the centuries-old home of the McDonald clan, still under family control.  The Fife Arms  is another former hunting lodge in Braemar, not far from Balmoral Castle. For unrivalled views of Loch Broom – and a seven-course supper-tasting menu – the  Dipping Lugger  in Ullapool is terrific. We've gathered  the best hotels in Scotland here .

3. Romania. Score 94.00

Romania is an eerie and captivating country of Gothic churches, medieval castles and picturesque towns, surrounded by dramatic landscapes, including the Carpathian Mountains and the Black Sea. But although it's a place of folklore and an inescapable link to Dracula with  Transylvania , unlike the spooky Count, the people here are friendly and open.

Where to stay: The honey-hued  Matca  is one of Europe's most exciting new hotel openings this year, offering up bright rooms and villas within the hilltops of the Transylvanian Forest, along with a restaurant serving local produce.

2. Slovenia. Score 94.18

Set between Austria,  Italy  and  Croatia , Slovenia is so tiny you could skip over it, which would be a mistake. It's a visually stunning land of alpine forests, Disney-like castles, sparkling lakes, baroque architecture, dramatic caves and natural splendour – mixed with a nation proud of its green credentials and sustainable lifestyles, ready to welcome visitors to share in their verdant bounty.

Where to stay: Hotel Grad Otočec is like something out of a fairytale – a grand castle hotel that blends Gothic and Renaissance architecture, set within an island in the middle of River Krka.

1. Ireland. Score 94.50

Countless global reports have continually dubbed the people of  Ireland  as some of the friendliest and most welcoming to visitors in the world, and our readers feel the same, voting it into the top spot for the friendliest countries in Europe once again. Of course, the breweries and lively atmosphere of Dublin are a must, but plenty of more natural discoveries will be made here for those willing to venture a little further. For example, Giant's Causeway in County Antrim is an area of around 40,000 interlocking basalt columns – formed during an ancient volcanic eruption – and was named the fourth greatest natural wonder in the United Kingdom. Then there's the Cliffs of Moher in the south, rising to 214 metres in places and offering visitors vistas across to the Aran Islands in Galway Bay, the Maumturks, and Twelve Pins mountain ranges to the north.

Where to stay: The Shelbourne  is one of Dublin’s most storied landmarks for those after a spell in the capital. Outdoorsy types should book into  Ashford Castle  in Co Mayo, where clay-pigeon shooting, fishing, horse-riding and falconry are the order of the day. There are more of our  top Irish hotel picks here .

12 of the best islands in Europe

Jun 14, 2024 • 9 min read

Korčula Town is awash with historic architecture © xbrchx / Shutterstock

One of Europe’s best features is the stunning diversity of its landscapes ⁠— and that extends to its magnificent islands.

Whether you want to take in whitewashed buildings that cling to rocky cliffs or see the northern lights brighten the sky from a snowy isle, Europe has the perfect spot. We’ve rounded up some unique and beautiful islands across the continent from Lonely Planet's  The Islands Book . Here are 12 of the best. 

1. Korčula, Croatia 

A tapestry of vineyards, olive groves and dense forests blankets Korčula , the greenest of the Dalmatian islands. It lies just 3km (1.8 miles) from the mainland and is understandably busy in summer, but outside the peak season , it’s a serenely beautiful place to visit. The island’s well-preserved medieval towns and villages are awash with historic architecture, from the Gothic, Renaissance and Baroque palaces of Korčula Town to the simple stone cottages and farmhouses of the interior. It’s a place to hike or bike to small-scale wineries and olive mills; see traditional folk dances, religious processions and musical performances; or better still, laze on a sandy beach , an attraction almost unheard of in Croatia.

2. Skiathos, Greece 

Eyes closed, picture the Greek beach of your dreams . A glinting pebble-studded cove? A luscious stretch of powdery white sand? A rocky sea-hugging outcrop at sunset? Skiathos is all this, and much more. Birthplace of the great 19th-century Greek writer Alexandros Papadiamantis and a key location during the Greek War of Independence, this history-rich pine-scented island sits just off mainland Greece, halfway between Athens and Thessaloniki , in the glittering Sporades. The small and relaxed capital, Skiathos Town , reveals a jumble of white-walled streets and traditional island architecture, while ancient monasteries lie tucked away in the hushed mountains and the unbelievably beautiful coastline unfolds in a series of blissful strands backed by rolling olive groves. Escape to the cliff-edged northern coast, whose craggy hills sweep down to secluded silver-pebble coves where family-owned tavernas have been serving up feta-loaded salads, crisp golden chips and platters of super-fresh seafood for years.

How many Greek islands can I see in a week?

3. Sardinia, Italy 

The largest island in the Mediterranean after Sicily, Sardinia is the feisty, brilliantly moody and charismatic offspring of conquest and occupation. Power-hungry masters were numerous prior to the island becoming part of unified Italy in 1861, yet the Sards never let time or the elements erase their brilliant story. The fierce passion and pride in Sardinian culture and heritage, the stubborn fraternity, the infectious zeal for la festa (party) and the slow food ethic that every islander shares is compelling. Think beyond flopping on the dreamiest white beaches on European shores. Exploring this natural habitat is a wild adventure, with vertiginous coastal paths and spectacular cliff-cradled bays, rugged mountains and sheep-specked hinterland, remote hilltop villages, Neolithic tombs and medieval cities riddled in mystery.

8 things to know before traveling to Sardinia, Italy

4. Corsica, France 

It has been part of France for more than 200 years, but wild and fiercely proud Corsica (Corse or L’Île de Beauté, meaning the "Island of Beauty") is dramatically different from the mainland . Be it customs, culture, cuisine or language , a unique Corsican identity oozes out of every last pretty hilltop village, harmonious polyphonic song and haunting lamentu (lament) listened to over a glass of blood-red Cap Corse Mattei. Corsica’s natural landscape is kaleidoscopic. Its sandy beaches and gold-crescent coves , thick forests and verdant valleys, sawtooth mountain ridges and rocky promontories are heaven for outdoor explorers. Immense geographical diversity is also the backbone of the island’s compelling multifaceted history. Begin at ground zero with the enigmatic "Sea People."

5. Menorca, Spain 

Welcome to the easternmost tip of Spain – a soulful, sun-soaked, beach-wrapped jewel of an island washed by the sparkling Balearic Sea, where sustainability was the cornerstone of local tourism long before it became a buzzword. Declared a UNESCO Biosphere Reserve back in 1993, beautiful Menorca unveils inspiringly designed agroturismes (rural hotels), mystifying Bronze Age ruins, rippling wetlands, pine-scented coastal trails and a string of the country’s most exquisite beaches. Its two elegant cities tell stories of its embattled past: harborside capital Maó (Mahón) bursts with British-influenced architecture, while colorful Ciutadella brings a more Spanish feel. From its blissful protected beaches to its strong gastronomic heritage, this go-slow island is making waves as a responsible-travel destination.

6. Saaremaa, Estonia

If you’re looking for the soul of Estonia , skip the medieval turrets of Tallinn and the university fervor of Tartu and head instead to the vast open spaces of Saaremaa. The largest island in the country is home to oak and juniper forests, craggy sea cliffs and small villages that still follow the ancient rhythms of rural life. For Estonians, there’s an ineffable magic to Saaremaa’s old windmills, flower-strewn meadows and folkloric history that dates back many centuries. One of the country’s most impressive castles rises above the picturesque town of Kuressaare – the island’s biggest settlement – and the mazelike corridors within are packed with Estonian treasures. Saaremaa is also known for its earthy cuisine, from rye bread made from old family recipes to smoked fish sold from tiny markets, alongside some of the best farmhouse beer brewed in the Baltics.

7. Lofoten Islands, Norway 

The fabled maelstrom and fire-engine-red fishing huts on stilts in Lofoten that French novelist Jules Verne evoked in his classic sci-fi adventure novel,  Twenty Thousand Leagues Under the Sea , were no flights of fancy. This end-of-the-Earth archipelago, linked by ferry or a series of road tunnels and bridges to mainland Norway , is straight off a cinema screen. The raw natural beauty – not to mention the celestial Arctic light – is simply staggering. Fishing, farming and tourism chart out the seasons on this rugged string of islands where the flow of the Gulf Stream ensures a soft warmth unmatched elsewhere in the Arctic Circle. On white summer nights, the midnight sun bathes the islands’ shark-fin chiseled mountains in gold and turns the Norwegian Sea a pale violet no painter can truly capture. The coveted winter chase – in a kayak or husky sled, on snowshoes or horseback – to watch the northern lights tango purple and emerald-green across the dark sky is majestic, unmatched and utterly unforgettable.

8. Gotland, Sweden 

Known as the "Queen of the Baltic,"  Gotland is a magical island where medieval towns and churches butt up to sandy beaches and dunes, sculptural sea stacks, lush meadows and sleepy villages. It is Sweden’s largest island and sits in the Baltic Sea roughly halfway between mainland Sweden and Estonia – a strategically important location that has seen it inhabited for some 8000 years. Gotland is home to the narrow, cobbled lanes and quaint cottages of Visby , its UNESCO World Heritage-listed capital, with wonderful early Gothic architecture and the most alluring of long summer evenings. Outside the capital and away from peak season , it’s a serenely tranquil spot, sparsely populated and best explored by bike. Come for the medieval week in August to see jousters and jesters; the truffle festival in November; or just to wander from flea market to beach to remote hamlet, soaking up the views as you go.

9. Texel, the Netherlands 

Sweeping white-sand beaches, wildlife-rich nature reserves, sun-dappled forests and quaint villages are just some of the highlights of Texel (pronounced "tes-sel"), the largest and most-visited of the Wadden Islands, which stretch along Holland’s northeast coast. Once a main stop for ships en route to Asia, Africa and North America (the first trade mission to the East Indies began and ended here), Texel’s typically flat Dutch landscape makes it ideal for cycling , and sheep are everywhere: the local wool is highly prized and lamb is always on the menu. During lambing season around Easter, you’ll see bouncy lambs aplenty; join the locals in taking a Lammetjes Wandeltrocht (a "walk to look at the lambs"). With enough diversions to keep you entertained for days on end, Texel is popular with Dutch and German visitors but is otherwise little-known, making it feel like a real find.

10. Isles of Scilly, England 

Given England ’s unexotic and often bleak weather, it is all the more extraordinary to think that the country squirrels away an ecological Eden where subtropical succulents, desert cacti and Seychelles-esque palm trees grow like weeds near beautiful beaches . But then again, the Isles of Scilly, 45km (28 miles) off Cornwall ’s southwest shore in the Atlantic Ocean, have always been cut off from mainland Britain, ensuring a unique ecosystem blissfully undisrupted by invasive plant or animal species. This paradisal string of 200-odd islands – five are inhabited – belongs to the Duchy of Cornwall, an ancient royal fiefdom where every local is a tenant of the Prince of Wales. This Scillonian anomaly aside, British tradition is tantalizingly alive and well, from crab sandwiches or fish and chips to creamy ice cream whipped up from island milk and flowers, or farmhouse fudge cooked on an Aga in the farm kitchen.

11. Isle of Skye, Scotland 

The second-largest of Scotland’s islands , in the Inner Hebrides, is its most spectacular, with a landscape that lurches from quiet coves and inky lochs to jagged pinnacles, tumbling waterfalls and pleated cliffs. Skye ’s dramatic mountains and undulating moors are easily reached by a bridge from the mainland , but to access the remotest corners and most impressive views you’ll need to take to the high moorland on foot, cycle precipitous mountain roads, or kayak along the puckered and indented coast. Temper it all with a visit to fairy-tale castles, colorful fishing villages and a host of museums, galleries and craft shops in the island’s lively towns. Bring a raincoat, though: the name Skye comes from the old Norse sky-a, meaning "cloud island." The weather here is unpredictable at best, but the scudding clouds and brooding skies only heighten the drama.

12. Inis Mór, Ireland 

The largest of the three Aran Islands in Galway Bay, Inis Mór (Big Island) is a thriving community where Irish is the spoken language and traditional music, culture and heritage go hand in hand with a lively calendar of festivals and events. A vast network of hand-built stone walls crisscross the fissured limestone landscape, with the island’s one road joined by countless lanes and pathways leading to ancient monuments, medieval churches, high crosses, holy wells and stalwart lighthouses. Come to walk, ride or cycle along the edge of Europe, to join a yoga retreat or learn to weave a traditional basket, play a bodhrán (goat-skin drum) or sing in the traditional sean-nós style. Or you could feast on fresh lobster, celebrate the summer solstice or just marvel at the unique light and culture here that have attracted artists and writers for centuries.

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In Europe's Schengen area , your passport must be valid for at least six months at the time of your entry. At present, the Schengen area includes most European Union (EU) countries, except for Cyprus and Ireland.

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Traveling in Europe

If you plan to travel in Europe, you need to know about the Schengen Borders Agreement, which allows you to move freely within a number of countries without border checks. Tourists, exchange students, and people visiting for business from certain countries, like the United States, can travel in the Schengen area for up to 90 days. The Schengen area includes most EU countries, except for Cyprus and Ireland. It also includes four non-EU countries: Iceland, Norway, Switzerland, and Liechtenstein.

Before you travel to the Schengen area, we recommend you do the following:

• Check the expiration date on your passport book carefully before traveling to Europe. Ensure your passport book is valid for at least six months when you enter the Schengen area. This is especially important for minors under age 16 as their passports are only valid for five years. In contrast, U.S. citizen adults aged 16 and older receive passports that are valid for 10 years.
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Here It Comes: Another Hot Summer in Europe

Extreme heat and other weather challenges are in the forecast this summer, and travel advisers, tourists and local officials are getting prepared.

By Ceylan Yeğinsu

Europe, the world’s fastest-warming continent, is headed for another scorching summer, meteorologists warn. And travelers, once again, are heading to the hot spots.

Last year, large parts of southern Europe experienced prolonged periods of extreme heat with temperatures reaching 118 degrees and lasting up to two weeks or more. The sweltering conditions upended vacations throughout the summer season as visitors collapsed from heat exhaustion at crowded tourist sites, and wildfires led to evacuations in Greece, Italy and Spain.

“Our computer models are in good agreement that it’s going to be another unusually hot summer, especially during late July through August,” said Todd Crawford, vice president of meteorology at Atmospheric G2 , a weather and climate intelligence firm based in Manchester, N.H. The company expects the magnitude of the heat to be similar to 2022, the hottest summer ever recorded in Europe, with the most anomalous heat projected in the south, in popular countries for travelers like Greece, Croatia and Italy.

Since 1991, Europe has been warming at twice the global average, and 23 of the 30 most severe heat waves in Europe since 1950 have occurred since 2000, with five in the last three years, according to the World Meteorological Organization. The European Union's Copernicus Climate Change Service said several factors contribute to the continent’s vulnerability, including the proportion of European land in the Arctic — the fastest-warming region on earth — and changes in atmospheric circulation.

Yet despite the forecast and increasing trend of excessive summer heat, demand is still high for destinations where temperatures reached 100 degrees or higher in recent summers. Overall, U.S. demand for travel to Europe has increased since last year, according to the travel site Hopper . Rome, Paris and Athens are among the most searched cities out of billions of annual searches for summer vacations on Kayak and Expedia.

“The destinations are being booked again, and what really characterizes people is how quickly they forget and push back negative experiences,” said Stefan Gössling, a professor who researches tourism and climate change at Linnaeus University in Sweden. “People who were caught in life-threatening situations like the wildfires may reconsider where they travel, but for the broader population, we are not yet seeing a big change in decision-making because of the heat.”

Green spaces and heat officers: Cities adapt

As the summer approaches, popular destinations that were hit hard last year are working on protocols to make residents and tourists safe and more comfortable. In 2021, Athens became the first European city to appoint a chief heat officer to oversee those efforts. One of the first steps was to categorize heat waves by severity, like hurricanes, as an early warning system for the potential impact on human health. It is also naming heat waves to emphasize their potential risks.

“Heat is a silent killer and projections for the coming years show that it will only get worse, so we are redesigning our city and making changes to adapt,” said Elissavet Bargianni, the chief heat officer for Athens. Beyond raising awareness, the city plans to implement additional measures, which include increasing the number of green spaces and creating cool public areas.

For visitors planning to visit Athens this summer, Ms. Bargianni advises using the Extrema Global app that calculates the coolest route for getting from point A to point B according to the current temperature and density of the trees. The city already has several air-conditioned cooling centers that are free.

During last July’s heat wave, the Acropolis was forced to close between midday and the early evening to protect visitors after some of them collapsed from the heat. The ministry of culture could make the same decision this year, Ms. Bargianni said, if the heat is severe.

Heat and tours: Travel advisers get creative

Travel advisers are also factoring heat into flexible itineraries. In cities like Rome, Barcelona, Paris and Athens, they are scheduling sightseeing in the cooler morning and evening hours, and arranging air-conditioned transportation.

“We tend to do activities and tours in the morning, then stop for lunch, and in the mid- to late afternoon you either go back to the hotel to sit by the pool or go to the beach,” said Gary Portuesi, a co-managing partner at Authentic Explorations, a New York-based travel company that specializes in Europe.

If clients insist on taking midday tours, the company will work with local partners to make the experience as comfortable as possible. “If there is a six-hour tour, for example, they will cut it down to four and take them to an air-conditioned gelateria for a break,” Mr. Portuesi said.

It is not only the heat that travel advisers have had to grapple with, but also other unpredictable weather events. Last summer, while some parts of the continent were hot and dry, others were cold and wet. “There was a period during the summer peak when it was hotter in the Dolomites than it was in Sicily,” said Jennifer Schwartz, the Italy-based partner of Authentic Explorations. “The most important aspect of our job is to set expectations about the variables and guide people instead of saying it’s too hot, don’t come.”

Heat insurance?

To help travelers book with more confidence, Sensible Weather, a Los Angeles-based start-up that provides a weather guarantee for vacations and outdoor experiences, has recently added high heat protection to its coverage. When booking through a Sensible partner, travelers will be able to add daily protection and if the temperature exceeds a threshold — usually set between 90 and 100 degrees — they can claim reimbursement. Currently, the insurance is only available in the United States, but, the company said, will gradually be rolled out in Europe and elsewhere.

“The goal of the company is to cover everything that can ruin a trip, and usually it’s rain, but temperature is number two,” said Nick Cavanaugh, the company’s founder who was developing the product while caught in a heat wave in Barcelona last year.

Customers do not need to cancel their trip in order to be reimbursed. Those on package tours are reimbursed for the average daily rate of their entire trip for each day that surpassed the heat threshold. “Our customers can still go on their vacations, but if it’s too hot for some hours of the day and unpleasant to go outside, you can hang out in the air-conditioning and we will reimburse you,” Mr. Cavanaugh said.

Heading to cooler climes

Some travelers who were caught in Europe’s heat waves last summer are seeking cooler destinations this summer in places like Norway, Slovenia, Switzerland, Sweden and Finland. Flight searches for Tromsø, Norway, for example, have increased by 85 percent over 2023, according to Kayak.

Joanna Walker, a 43-year-old recruiter from Boston, was caught in a blistering heat wave with her family in Italy last July and vowed never to return during the summer. She said she had been advised to travel during the shoulder season, but couldn’t because her children were in school.

“We couldn’t even cool off in the pool because there was no shade and the water was hot,” Ms. Walker recalled. “We wanted to see the sights in Florence and have long lunches in the piazzas, but instead we were stuck in our overpriced villas under the air-conditioning.”

This year her family has booked a tour of Norway’s fjords in July, where temperatures linger in the high 60s. “It’s going to be a different vibe to Italy for sure, lots of nature and not as much history, but at least it will be cool enough to experience something.”

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2024 .

Ceylan Yeginsu is a travel reporter for The Times who frequently writes about the cruise industry and Europe, where she is based. More about Ceylan Yeğinsu

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