simple house tour script

Get our Design Ideas in your inbox!  Sign up

Creating an Engaging Virtual House Tour: Tips and Tricks

Did you know that 92% of home buyers use the internet to search for a new place to live? As a real estate professional, creating an engaging virtual house tour is essential to capturing their attention. By leveraging the right techniques and tools, you can showcase a property’s best features and help potential buyers envision themselves living there.

In this article, we’ll explore the key steps to crafting a compelling virtual tour that will leave a lasting impression on your audience and help you stand out in a competitive market.

Planning Your Virtual House Tour

Before you press record, take time to plan your virtual house tour. Consider your target audience and the goals you want to achieve with the tour. Script out the key talking points and the flow of the tour to ensure a smooth and engaging experience for viewers.

Target Audience

To craft a virtual house tour that resonates with and captivates your target audience, start by identifying their unique needs, preferences, and lifestyle. Are you targeting young professionals seeking a sleek, modern space, or families in need of ample room to grow? Tailor your virtual tour planning and staging to highlight the most important features to your ideal buyer.

When creating your virtual tour, pay close attention to lighting and detail. Use high-quality house stock footage and virtual tour software to showcase the property’s best attributes. Emphasize spacious rooms, natural light, and attractive finishes that will leave a lasting impression.

As you plan your virtual tour, consider the flow and focus on creating a seamless, engaging experience. Highlight key areas like the kitchen, living room, and master suite, and use virtual tour tips to create a narrative that guides viewers through the space. By understanding your target audience and crafting a visually stunning, informative tour, you’ll capture their attention and leave them inclined to take the next step in making this house their home.

When planning your virtual house tour, clearly define your goals to ensure a focused, effective presentation highlights the property’s best features. Are you showcasing the entire property or specific areas? Knowing your objectives keeps the tour on track and ensures you’re using the right virtual tour equipment and software for real estate.

To create a high-quality virtual house tour, consider what potential residents need to see. If you’re targeting families, spotlight the spacious living areas, well-lit bedrooms, and child-friendly outdoor spaces. Aiming for young professionals? Highlight the modern kitchen , sleek bathrooms, and any interactive virtual tour features that let them envision living there.

Scripting the Tour

Once you’ve defined your tour goals, craft a detailed script that guides viewers through the property, highlighting its standout features and creating an immersive experience.

When scripting your virtual house tour, focus on the most compelling aspects of the property, such as well-lit, spacious living areas, updated kitchens with modern appliances, or beautifully landscaped outdoor spaces. Use descriptive language to paint a vivid picture and help potential residents envision themselves living in the home.

As you create your real estate virtual tour script, strike a balance between providing essential information and maintaining an engaging, conversational tone.

Consider incorporating interesting anecdotes or historical details about the property to add depth and character to your 360 virtual house tour. Remember, your script should complement the visuals, not compete with them. Keep your sentences concise and your paragraphs short to maintain viewer attention.

A well-crafted script will ensure your virtual house tour flows smoothly, highlighting the property’s best features while providing viewers with the information they need to make an informed decision about their future home.

Prepping the Property for its Close-Up

Before you hit record, it’s essential to prep the property for its close-up. Start by decluttering and depersonalizing each space to create a clean, neutral canvas that allows potential residents to envision themselves living there.

Next, stage the rooms with attractive, well-placed furniture and decor that highlight the property’s best features and create an inviting atmosphere. Finally, ensure each area is well-lit, as lighting plays a vital role in capturing the property’s true essence and making it look its absolute best on camera.

Declutter and Depersonalize

A picture-perfect property starts with a thorough decluttering and depersonalization process that’ll make your space shine. When creating a virtual house tour on a budget, decluttering is a cost-effective way to showcase your property’s best features.

Remove personal items like family photos, keepsakes, and quirky decor that may distract viewers from envisioning themselves in the space. Instead, focus on creating a neutral, inviting atmosphere that appeals to a wide audience.

As you declutter, pay attention to the details that’ll make your virtual tour stand out. Ensure every room is well-lit, highlighting key features and creating a warm, welcoming ambiance. Consider virtual tour tricks like rearranging furniture to maximize space and flow, and adding strategic pops of color with neutral accessories. Remember, the goal is to create a clean, spacious feel that allows potential residents to imagine their belongings in the space.

Stage the Space

After decluttering, it’s time to stage your space, arrange furniture, and add decorative touches that’ll make your virtual tour pop. Strategically position couches, chairs, and tables to showcase the room’s best features and create an inviting flow. Add eye-catching elements like colorful throw pillows, lush green plants, or elegant artwork to draw viewers’ attention and highlight the property’s potential.

Maximize natural light by opening curtains and blinds, and consider adding lamps or light fixtures to brighten darker areas. Ensure each room is well-lit to create a warm, welcoming atmosphere that translates beautifully on camera.

Pay close attention to details like neatly folded towels in the bathroom, a perfectly made bed in the bedroom, and an attractively set dining table. These small touches can make a big impact, helping potential residents envision themselves living in the space.

Lighting is Key

When it’s time to record your virtual tour, lighting can make or break the final product. You want to showcase the property in the best possible light – literally! Aim to film during the day to take advantage of natural light streaming through the windows. Open all the curtains and blinds to let in as much sunlight as possible. It will give the space a bright, airy, and inviting feel.

However, don’t rely solely on natural light. Come prepared with high-quality artificial lighting to supplement as needed, especially in darker corners or interior rooms without windows. Properly illuminating these areas is essential for giving viewers a clear and complete picture of the space.

Pay attention to how the light plays off different surfaces and textures, like gleaming hardwood floors or glossy granite countertops. Adjust your lighting and camera angles to accentuate these eye-catching details . Remember, the goal is to make the space look warm, welcoming, and move-in ready. With strategic lighting choices, you’ll be able to highlight the property’s best features and leave a lasting impression on potential residents.

Capturing Your Virtual Tour

With your property prepped and ready, it’s time to capture its essence through your lens. Choose high-quality equipment that will showcase your space in the best light, both literally and figuratively. Employ shooting techniques that draw the viewer’s eye to key features and create a natural flow from room to room.

Choosing the Right Equipment

Two tools you’ll need to capture a stunning virtual tour are a high-quality camera and proper lighting. A 360-degree camera provides an immersive experience, allowing viewers to explore every nook and cranny of your property as if they were physically present. If a 360 camera isn’t in your budget, opt for a high-resolution digital camera that captures crisp, clear images with excellent color reproduction.

Lighting is essential for showcasing your property’s best features. Natural light is ideal, so schedule your shoot during the day when the sun is bright but not harsh. Open curtains and blinds to let the light flood in, and consider using reflectors to bounce light into darker corners. If natural light is limited, invest in superior studio lighting to ensure your space is well-lit and inviting.

When selecting your equipment, prioritize quality over cost. An exceptional camera and lighting setup will result in a polished, professional virtual tour that impresses potential residents and sets your property apart from the competition. With the right tools in hand, you’re ready to start capturing the unique charm and character of the property.

Shooting Techniques

Once you’ve selected your equipment, it’s time to start capturing the essence of your property through carefully composed shots and well-planned angles. Pay close attention to lighting, as it plays a major role in showcasing your property’s best features.

Ensure that each room is well-lit, using natural light whenever possible and supplementing with artificial lighting as needed. Consider the time of day when shooting exterior shots to take advantage of the most flattering sunlight.

As you navigate through the property, keep your camera steady and level. If you’re using a tripod, make sure it’s properly adjusted and secure. When framing your shots, aim to create a sense of depth and space by using a wide-angle lens and incorporating foreground elements.

Focus on highlighting the unique selling points of each room, such as architectural details, high ceilings, or expansive windows. Don’t forget to capture the flow between rooms, as this helps potential residents visualize themselves moving through the space. Remember, the key is to create a visually appealing and informative tour that showcases your property’s best assets.

Adding Context with Floor Plans

To provide viewers with a clear understanding of your property’s layout, consider incorporating floor plans into your virtual tour. Floor plans serve as a visual roadmap, allowing potential residents to grasp the flow and spatial relationships within your property. By including detailed, well-lit images of your floor plans, you’ll enable viewers to mentally navigate the space and envision themselves living there.

When presenting floor plans, ensure they’re visually appealing and easy to comprehend. Use clear labels, measurements, and legends to highlight key features like bedrooms, bathrooms, and living areas. Consider enhancing your floor plans with color-coding or 3D renderings to make them more engaging and informative.

Seamlessly integrate your floor plans into the virtual tour experience by placing them alongside corresponding room showcases or 360-degree views. It helps viewers to make connections between the abstract layout and the actual living spaces, providing a holistic understanding of your property.

Bringing Your Virtual Tour to Life

Now that you’ve captured your footage, it’s time to bring your virtual tour to life through the magic of editing. Select user-friendly editing software that allows you to seamlessly stitch together your shots and enhance the visual appeal of your tour. Elevate the viewer’s experience by adding a professional narration that highlights key features and incorporating an engaging soundtrack that sets the mood.

Editing Software

With your raw footage captured, you’re ready to breathe life into your virtual tour using editing software that seamlessly stitches together photos or videos and adds mesmerizing effects. Choose a program that offers intuitive tools for arranging your content, applying shifts, and enhancing the visual appeal of your tour.

As you edit, pay close attention to the flow and pacing of your virtual tour. Ensure that each room or area is well-represented and that the transitions between spaces feel natural and smooth. Consider adding subtle visual effects, such as gentle fades or pans, to create a polished and professional look.

Lighting plays a pivotal role in the overall quality of your virtual tour. During the editing process, take the time to adjust the brightness, contrast, and color balance of your footage to showcase each room in its best light. Aim for a well-lit, inviting atmosphere that highlights the unique features and charm of the property.

Adding Narration and Music

Once you’ve polished the visuals, consider elevating your virtual tour by adding narration or background music that complements the atmosphere of your property. A professional voiceover can guide viewers through the space, highlighting key features and creating a more engaging experience.

Choose a narrator with a warm, inviting tone that aligns with your brand’s personality. Alternatively, if you prefer a more subtle approach, select background music that sets the mood and enhances the overall ambiance of your tour.

When incorporating audio elements, pay close attention to the quality and clarity of the sound. Ensure that the voiceover is well-recorded, free from background noise, and easily understandable. If opting for background music, choose tracks that are royalty-free or properly licensed to avoid any copyright issues.

Adjust the volume levels so that the music doesn’t overpower the narration or distract from the visuals. By carefully integrating audio components, you’ll create a multisensory experience that immerses potential residents in the unique atmosphere of your property, making your virtual tour even more memorable and impactful.

Interactive Features

To bring your virtual tour to life and create an immersive experience, consider incorporating interactive features that allow viewers to engage with the property on a deeper level. Hotspots are a powerful tool that enables potential residents to explore the space at their own pace, clicking on points of interest to reveal additional information, photos, or even videos. This self-guided exploration mimics the experience of an in-person tour, giving viewers a sense of control and discovery.

Another interactive element to consider is a floor plan overlay, which allows users to navigate through the property by clicking on different rooms or areas. This feature provides a clear spatial understanding and helps viewers orient themselves within the virtual environment. You can include clickable furnishings or decor to highlight remarkable design elements or amenities.

By thoughtfully integrating these interactive features, you’ll transform your virtual tour from a passive viewing experience into an engaging, immersive journey that showcases your property’s unique character and invites potential residents to envision themselves living there. Remember, the key is to strike a balance between interactivity and simplicity to ensure a seamless, user-friendly experience.

Henry Sinclair is a graduate of the University of Florida with a BFA in Interior Architecture and has been revolutionizing the world of integrated modern interior design for over a decade. His journey began with a prestigious role at a renowned New York design firm, where he honed his skills for five years before venturing into freelance consulting.

With a master's degree in Interior Design from Parsons School of Design, he has been a leading figure in the field for over 12 years. He loves cycling outside the studio and enjoys exploring urban landscapes on two wheels.

Similar Posts

6 Modern Mediterranean Interior Design Ideas | A Guide To Sunny And Serene Home

How to Define Zones in An Open Kitchen-Living Room Space?

The Perfect Duo: How Interior Designers and Renovation Contractors Collaborate on a Remodel

What Are the Top Furniture Placement Ideas for Open Kitchen-Living Room Designs?

A Look Inside Chicago Apartment Buildings with Stylish Interior Finishes & Features

Can You Use Limewash Brick in Interior Design

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

How to Write a Compelling Virtual Tour Script for Real Estate

Captivate Potential Buyers : A Step-by-Step Guide to Writing a Compelling Virtual Tour Script for Real Estate

Virtual tours have become an essential tool for real estate businesses looking to showcase their properties to potential buyers. A well-crafted virtual tour script can make all the difference in capturing the attention of potential buyers and highlighting the unique features of a property. In this article, we'll provide a step-by-step guide on how to write a compelling virtual tour script for real estate that will captivate potential buyers. Here's a step-by-step guide to help you create an engaging virtual tour script:

Step 1: Set the Scene

Start by setting the scene and introducing the property. Provide a brief overview of the location, its desirable features, and any unique selling points. Paint a vivid picture to grab the viewers' attention from the beginning.

Step 2: Highlight Key Features

Identify the key features and selling points of the property. These could include spacious rooms, high-end appliances, a beautiful garden, or an open floor plan. Highlight these features and explain why they are valuable or desirable.

Step 3: Create a Flow

Ensure your script flows smoothly and logically. Organize the tour in a way that makes sense for the viewers, moving from one area to another in a natural progression. Consider starting with the exterior, moving through each room, and ending with any additional amenities or outdoor spaces.

Step 4: Be Descriptive

Use descriptive language to engage the viewers' imagination. Instead of simply stating facts, paint a picture with your words. For example, instead of saying, "Here is the kitchen," you could say, "Step into the heart of the home, a beautifully designed chef's kitchen, complete with granite countertops, stainless steel appliances, and ample storage space."

Step 5: Tell a Story

Craft a narrative that brings the property to life. Describe how the space can be used and how it would enhance the potential buyer's lifestyle. For instance, if showcasing a bedroom, you might say, "Imagine waking up to breathtaking views of the sunrise from your spacious master suite, a tranquil retreat that offers both comfort and luxury."

Step 6: Provide Context

Help viewers understand the layout and flow of the property by providing context. Mention how different rooms connect to each other or how they can be used for various purposes. This will help potential buyers envision themselves in the space and understand how it would fit their needs.

Step 7: Address Potential Concerns

Anticipate any concerns or questions that viewers may have and address them proactively. For example, if there is limited natural light in a specific area, you can acknowledge it but highlight other features compensating for it. This shows transparency and builds trust.

Step 8: Include Call-to-Actions

Throughout the script, incorporate subtle call-to-actions to encourage viewers to take the next steps. This could include inviting them to schedule a physical tour, asking them to contact the realtor for more information, or urging them to explore the property's website for additional details.

Step 9: Keep it Concise

While it's essential to provide enough information, avoid overwhelming viewers with excessive details. Keep your script concise and focused, ensuring that it holds their attention throughout the virtual tour. Aim for a duration that is engaging but not too lengthy.

Step 10: Practice and Refine

Once you've written the initial script, practice delivering it to ensure it sounds natural and flows well. Make necessary adjustments to improve clarity, pacing, and overall effectiveness. Refine the script based on feedback and insights from potential buyers and real estate professionals.

Remember to adapt the script to the specific property you are showcasing. Each property has its unique features and characteristics that should be highlighted in the virtual tour script. By following these steps, you'll be well on your way to creating a compelling virtual tour script that captivates potential buyers and showcases the property in its best light.

Creating an engaging virtual tour script is a powerful way to captivate potential buyers and effectively showcase the unique qualities of a property. By following this step-by-step guide, you can craft a narrative that brings the property to life, highlights key features, and addresses viewers' potential concerns. A well-written script not only enhances the virtual tour experience but also plays a crucial role in helping potential buyers imagine themselves in their future home. So, whether you're a real estate agent or a property owner, make the most of this valuable tool to attract and engage your audience. Your next buyer might just be one captivating script away.

360 Virtual Tours With CloudPano.com. Get Started Today.

Try it free. No credit card required. Instant set-up.

See our other posts

CloudPano vs. Other Matterport Competitors: Which Is Right for You?

Comparing Matterport Competitors: Why CloudPano Leads the Pack

Why CloudPano Stands Out Among Matterport Competitors

© CloudPano.com

12 top-performing real estate scripts and why they work so well

Building trust with prospects is everything in this business. But when your introduction is limited to a phone call, email or text message, your only real measure of how things are going are the vocal cues on the other end of the line. 

The pressure to say more with less is real.

You already know the right real estate scripts can help. But does your current script library have what it takes to help you close more sales?

These 12 top-performing scripts are easily adaptable and grounded in common real estate scenarios. And because texting real estate leads is often a client’s preferred form of communication, we’ve also included text versions of each script on this list to help you build a better connection faster.

Real estate scripts: The ultimate list

• Leading with empathy for FSBO leads
• Getting more out of circle prospecting
• The hot market sales real estate script
• Reaching out to recently expired listings
• Warming up internet leads
• Connecting with new leads from open houses
• Leaving a voicemail message
• Getting more reviews
• Reaching out to FRBOs
• Reconnecting with past clients
• Converting sellers
• Converting buyers

1. Leading with empathy for FSBO leads

Property owners looking to sell on their own are usually diving in to save money, not because they’re craving a crash course in real estate transactions.

FSBOs are pretty firm on their decision to protect their “piece of the pie,” but any agent armed with the right approach can pierce through the armor and help them find value in the agent relationship.

Whatever FSBO script you’re using, your goal is to unveil the real reason the seller doesn’t want an agent and go from there.

Here’s an example of an FSBO script to share with your real estate team :

You: Hi, I’ve just found this home for sale, and have a few questions about it. Are you the homeowner?

The Lead: Yes

You: Great! My name is ____ and I’m working with ____.  The reason I’m calling is that I have a few potential buyers for this house who’re also very interested in the area. Would you mind telling me what price you’re asking for this house?

The Lead: $313,000

You: Alright! Are you working alongside any real estate agents?

The Lead: No.

You: Gotcha. May I ask you why?

The Lead : I just don’t feel like they can help me.

You: Sure, I understand. Did you have a bad experience in the past?

The Lead: Yes.

You: Trust me, I wouldn't want you to relive that. What I’d like to do is share some pointers with you about selling in the current market to help you get as much money in your pocket as possible. If you decide down the line you’d like to revisit using an agent, you’ll have my info.

Do you have time later this week to meet?

It’s important to empathize with the fact that the FSBO prospect has had a bad experience with a past agent. You need to show them you understand what they went through and rebuild their trust. One way to do that is by offering helpful information, no strings attached.

As soon as you reassure them they won’t lose money working with you, move onto tackling smaller objections and leave some space for a follow-up meeting.

Make it a quick text:

Hello! My name is ____ and I’m working with ____. I noticed a For Sale By Owner sign in your yard. If you’re the owner, I’d like to meet up and give you some ideas on how to get the most money for your property. I’ve been selling in the current market and have a few pointers I’d like to share!

If you’re not the owner, would you mind passing my info along to them?

2. Getting more out of circle prospecting

When you sell one home in an area, you build knowledge that can absolutely help you with future sales.

Circle prospecting is all about spreading your influence in a specific area. The idea here is that you have both location-specific information you’re willing to share and a formal excuse to call people out of the blue.

With the right approach, circle prospecting often bears fruit in the form of real estate leads , referrals, and valuable intel that can help you make other sales in the neighborhood. 

The challenge is, you often don’t know the exact position of the person on the other end — whether they’re buying, selling, moving out, or none of the above. That’s why circle prospecting scripts are written in broader strokes.

Improvisation in these conversations is a given and the only parts of your real estate script that you can perfect ahead of time are your opening and closing. “Accept that most homeowners won't be ready to sell and won't know someone who is,” says Dale Archdekin, founder of Smart Inside Sales . 

“The purpose of your circle prospecting call should be to get their permission to add them to your database. If you HAPPEN to find someone thinking of buying or selling in the short term...that's a bonus.”

Here’s an example script from Dale of a circle prospecting conversation done right:

You: Hello! My name is ____ and I’m working with ____. I recently sold a home in your area and the owners mentioned some of their neighbors might be interested in selling. We still have some interested buyers. Do you own your home?

The Lead: Yes, I do.

You: Have you thought about listing it?

The Lead: Not for a while.

You: Gotcha. I’d like to let you know one of the key factors helping sellers decide to list their homes right now is [insert fact related to your local market].

The Lead: That’s good to know, but I’m still not sure I want to sell my home.

At this juncture, you don’t want to come off pushy but you do want to make a good enough impression that you garner a strong lead.

You: I completely understand. Selling isn’t a quick decision. How about this —  some of your neighbors have asked me to keep them in the loop on home sales and prices in your neighborhood. I can send you the same info. What’s your email address?

Follow up by asking if they know anybody interested in buying or selling, but be sure to wait to ask until the conversation’s end to keep it natural and organic.

Make it a quick text: 

Hi, my name is ____ and I’m working with ____. I recently sold a home in your area and the owners mentioned some of their neighbors might be interested in selling. If you’re in the market right now, I’d like to find time to sit down and learn about your situation. If not, some of your neighbors have asked me to keep them in the loop on home sales and prices in your neighborhood. I can send you the same info via email. Does this work for you?

3. The hot market sales real estate script

Any agent can work with standard prospecting techniques and scripts, but experienced agents know that success comes when you go that extra mile and create opportunities for yourself.

Sometimes this means being a bit more aggressive in your approach. But keep in mind, there is always a line. Focus on creating a sense of urgency, exclusivity, or an opportunity that your client can use to their advantage.

Here’s a more sales-focused script you can present to hot-market prospects:

You: Hello, this is ____ and I work with ____. We were in touch about a year ago when you were considering listing your current home and moving into something better suited for your growing family. Did you make that jump?

The Lead: No, it wasn’t the right time for us. There’s so much we still need to fix before we sell this house and we haven’t had time.

You: I remember there was a lot on your plate then! I wanted to reach out because there’s currently a huge demand for homes your size and I know of several properties becoming available that have a lot of the features you and I talked about before we set things on the back burner. Are you in a position to take advantage of your home’s selling potential?

The Lead: There’s just so much to do and we don’t want to lose out on any money we could make if we sell our home with these repairs.

You: Understandable! We want you to get the most for your home. I have quite a few contacts that specialize in the repairs you need. Do you mind if I get a hold of them and see if we can get some quotes and timetables? At least then you’ll know what it would take to finally move into the new home you’ve been after!

This script plays on a prior relationship with a cold lead in need of rekindling, but the same principles apply to other prospects: The market is hot for your home. We have other properties in mind for you. Do you want to strike a deal now while conditions are favorable? 

You can tweak this script for a call or create real estate emails to potential clients using varying versions of this template.

Hello, this is ____ and I work with ____. We were in touch about a year ago when you were considering listing your home and moving into something better suited for your growing family. Did you make that jump? If so, I hope everything is going smoothly😊. If you didn’t, I’d love to hear about where things are at for you now and how I can help!

4. Reaching out to recently expired listings

Expired listings are often seen as low hanging fruit, but you want to stay cautious when going after these deals. Don’t rush to assign blame or criticize the approach of a previous agent.

Clients are usually emotional at this stage for two reasons:

• The sale didn’t take off
• TONS of agents are calling the owner eager to take over the listing

The goal is to understand what went wrong with the listing, and the client’s stance on it. When you get that down, you can easily move from discovering the problem to remedying it.

Use non-direct questions such as, “What qualities, in your opinion, should the right agent have to effectively represent you?” and “What actions did the previous agent do that you liked?”

To build trust, try giving out free information in the form of marketing advice.

Below is a script that Mike Ferry , founder of one of the leading real estate coaching companies in North America and Europe, often recommends for expired listings :

You: Hi, I’m looking for _______. Hi _______, my name is _______ with _______ I’m sure you’ve figured out that your home came up on our computer as an expired listing and I was calling to see …

From here you walk them through the following questions:

 1. When do you plan on interviewing the right agent for the job of selling your home? (Never) Terrific! / Really!

2. If you sold this home, where would you go next? (LA) That’s exciting! 

3. How soon do you have to be there? (Already) Ouch! 

4. ________, what do you think stopped your home from selling? (The agent) Really! 

5. How did you happen to pick the last agent you listed with? (Referral) Great! 

6. What did that agent do that you liked best? (Nothing) Ouch! 

7. What do you feel they should have done? (Sold my house) Really! 

8. What will you expect from the next agent you choose? (Sell my house) Terrific! 

9. Have you already chosen an agent to work with? (No) Wonderful! 

10. I would like to apply for the job of selling your home. Are you familiar with the techniques I use to sell homes? (No) You’re Kidding! 

11. What would be the best time to show you. Monday or Tuesday at ____?

Hello! My name is ____ and I’m working with ____. I’m sure you’ve figured out that your home came up on our computer as an expired listing. I believe your home should’ve sold for you and I have some questions about why it didn’t. If you have time next week and are still hoping to sell, I’d like to meet with you to learn what you expect from your next agent and share my ideas on what we can do to make this sale happen for you!

5. Warming up internet leads

Internet leads are warmer by nature because you usually have additional information about the person you’re contacting. For example, you may already know what listings are attracting their attention, or what other real estate landing pages they visited. 

With the right approach, these clues can help take your internet leads from lukewarm to hot.

Take it from Barry Jenkins of Virginia-based Better Homes & Gardens Real Estate Native American Group . Using the following script, Barry and his team noticed an average 15% conversation to appointment ratio:

He recommends delivering this script in your best ‘I don’t make commission I’m just a customer service person’ voice:

You: “I was going through my files and didn’t see if you ever bought that home you were looking for? I wanted to update the notes...” 

Then let your voice trail off and be quiet.

Or, if a potential buyer responds by inquiring about a certain property they saw online, your goal is to regain control over the conversation as soon as possible.

Potential clients will ask you all sorts of questions about the home and chances are you might not know everything. If you don’t know something, be honest. Reassure the buyer you’ll find the answer and simply move the conversation towards discovering more about their needs.

Follow Up Boss’s customer success manager Lyndon recommends the following three open-ended questions to regain control over the conversation:

• When would you like to go to see it?
• What else would you like to see?
• What interests you about this property?

Asking these questions switches the focus from the property in question to the buyer’s broader needs, providing you the opportunity to establish yourself as a trusted advisor in the market.

Hello, this is  ____ and I work with ____. I was going through my files and didn’t see if you ever bought that home you were looking for? I wanted to check in and ask if there’s anything we can do for you now?

6. Connecting with new leads from open houses

Experienced real estate professionals know that hosting an open house rarely leads to a direct sale. But that doesn’t mean they can’t become a high-octane lead channel for your business.

Rainmaking agents use open houses to:

• Uncover potential listings in the area
• Find potential buyers for other homes
• Generate new referrals
• Launch door-to-door prospecting

Team leader Kyle Handy of eXp Realty has a great open house script for getting passive visitors thinking seriously about buying:

The Lead: We’re just looking around right now and aren’t really ready to buy.

You: That’s great. It’s always good to look first and get a sense of the market. Are there things about this property that you’re looking for? Things that you dislike? I have a few listings that you might like at [neighborhood], as well as another upcoming open house at [address].

Kyle reveals the strategy behind this script is to validate the lead’s intent to buy through encouraging them to think about what they want. “As they think about what they want, they may become more eager to commit,” explains Kyle.

Hello, this is ____ and I work with ____. I wanted to thank you for coming to the open house at ____! Were there things about this property you’re looking for in your next home? If you’re interested, I’d like to sit down with you and learn about the type of home you’re after and see what I can find available or coming available! When works best for you?

Bonus: How to ask for sign-ins at open houses

After organizing an open house, your main goal is to capture as many leads as possible during the process. Maximize your potential with these three lead-generating open house scripts :

Script #1: Keep you in the loop

“I’d love to keep you in the loop with any updates on this property and let you know when similar ones come on the market. I know it can be hard to stay current in such a hot market.”

Purpose: Give them a reason to sign-in by clearly articulating the value of the information they will receive from you in return for sharing their contact information.

Script #2: The open house prizewinner

“I’m going to be selecting one winner from everyone in attendance today to receive a [prize you’re giving away] and contacting the lucky winner via email, so be sure to sign in so you don’t miss out!”

Purpose: Run a contest to encourage people to leave their contact details, make it fun for them to register, and use it as an easy ice breaker.

Script #3: The first-to-know open house script

“Thank you for coming and I hope you enjoyed your tour! I would be happy to keep you informed on any updates about this property. Also, I met a couple other homeowners in the neighborhood today who are considering listing their home on the market soon. I’d love to stay in touch and make sure you’re the first to know about any new properties before they come onto the market.”

Purpose: Build rapport with the visitor first before asking them to share their contact to stay in touch before they leave.

You can then amplify your open house follow up by setting up real estate drip emails inside your real estate CRM for prospects you know have prioritized visiting open houses in their home search.

{{cta-small}}

7. Leaving a voicemail message

Phone calls often go straight to voicemail and feel like a missed opportunity. However, it’s quite the opposite.

Consider voicemail as a warm-up that is especially effective when it’s your first contact with the homeowner. If you leave an engaging voice message, your next call will come off as if it’s from someone already familiar with the prospect, rather than a complete stranger.

Don’t give out too much information in your message. The goal is to intrigue the prospect without taking too much of their time. 

The most successful approach usually involves using additional information about a prospect or their area. 

Real Estate website builder and marketing service powerhouse Luxury Presence taps into these principles with their own take on a real estate voicemail script:

You: Hello Sarah, This is Jane from Luxury Presence. I’m calling because we recently listed our homes in your area at low rates and would like to hear your thoughts. I’ll contact you again perhaps next week, or you can call me at [your phone number]. I hope to hear from you soon!

The content of the voicemail tells the lead you’ve researched and know about their neighborhood, potentially getting the wheels turning in their head on the value of their home and encouraging them to list it.

Better yet? You can easily revamp this voicemail script into a text message.

8. Getting more reviews

Have you ever seen a mixed reviews label? Now try and remember where. Chances are, you can’t.

That’s exactly what happens with the real estate brands that don’t work on their reviews — no one remembers them.

Thankfully, Justin Landis and his Atlanta real estate group shared some valuable tips for getting as many real estate reviews and testimonials as possible.

Start by introducing the idea of a review during a buyer’s consult or listing appointment:

You: We want your experience to be a 5-star experience so that you are willing to share it in an online review. So many people go online and look for reviews before they even reach out to us. We want them to see how much we care!

With that in mind, we will be checking in throughout the process to make sure that we are providing that high level of service, and we also want you to let us know if there’s anything that we can do better.

Then, follow up at closing:

You: It’s been so great working with you! I’m really happy how things worked out and hope you are too. If you remember, when we first met, I told you that we wanted to help you make a wise decision and to earn your future referrals and reviews. Have we done that?

If so, we’ll be reaching out to get feedback and let you know how you can share your excellent experience with others!

You can use these scripts pretty much verbatim as reminder texts following your first appointment, and at closing!

9. Reaching out to FRBOs

Speaking with landlords requires a smart, well-researched plan of attack.

Many landlords rely on the residual income of their properties. Owners can offset maintenance, utilities, and other fees by increasing rent, but what happens when rentals aren’t renting?

In his sit-down with REDX , Northidge, California-based agent Edward Estrada approaches FRBOs full speed ahead. 

The idea is to find out how long the property has been vacant and plant the idea of selling the property should it remain vacant for too long, ultimately impacting the owner’s income stream. This approach, coupled with property-specific data, can sway a lead’s thought process.

The script (with data) goes something like this:

The Lead: Yes, the home is vacant. It’s been for rent about a month and a half, but I haven’t thought about selling. . .

You: I definitely understand where you’re coming from! I’d like to give you some information to think about. Our local real estate market has a huge demand for homes but a limited inventory. You have the option to list this property and make upwards of X% more [multiply the annual rent amount by 10, compare to property comps, and find how much more the home is worth if sold] over renting the property for the next decade. Is this an option you’d like to hear more about?

Hello! My name is ____ and I’m working with ____. I’ve noticed a rental sign on [property address] for roughly a month and am curious if you’ve thought about listing the property? There’s a huge demand for homes in our area and I think you’d be surprised to learn how much more you can get from selling the home versus renting it. Do you have time this week for a quick phone call?

10. Reconnecting with past clients

Your sphere of influence is a powerful tool for capturing new leads.

When a past client has a great experience with you, they tend to let their circle of friends, family, and colleagues know.

Real estate website creator Placester advises agents on scripts through their Marketing Academy. 

When contacting past clients for referrals, this easy-to-use script is just the ticket:

You: Hi, [client name]. It’s [your name]. How’s everything been with you and the new home? [Await response] That’s fantastic. Hey, I was wondering if you know of anyone who’s looking to buy soon in the area?

If they do know somebody in the market, respond with:

You: Well, listen, I’d definitely appreciate it if you can provide me with their contact info. I’d love to connect with them to see if I can help out. Would that be okay?

If they don’t know somebody in the market, respond with:

You: Not a problem! I’m glad to reconnect with you, obviously. Let’s keep in touch. Chat with you again soon!

DON’T MAKE IT A TEXT! 

Unless you know for sure the client prefers texting, you shouldn’t sacrifice the personal connection needed for this call. Too much time has passed for a text to make a quality impression.

11. Converting sellers

No matter where you’re at in your real estate career, there are times when the seller pipeline is emptier than it should be.

Drumming up new listings business means throwing it back to prior leads or prospecting for new ones. So what are the essential questions for every seller?

Real estate coaching juggernaut Tom Ferry knows them by heart. 

In his video, 4 Scripts to Maximize Listing Opportunities Right Now! , Tom urges agents to ask their sellers four questions:

• Are you living in your dream home right now?
• With everything happening, have you had any thoughts of selling?
• With the tremendous increase in buyer demand and few great homes for buyers to buy today, I have to ask you, at what price would you become motivated to become a seller?
• Do you know anybody who’s thinking about selling?

You might not get to all these questions. That’s ok.

You’ll want to explore where the conversation naturally flows. But keeping these questions in mind when you’re speaking to potential sellers, whether on the phone or in-person, you’ll have the right information to convert a lead into a client.  

Hello! My name is ____ and I’m working with ____. With the tremendous increase in buyer demand and few great homes, I have to ask you, at what price would you become motivated to become a seller? If you’re not living in your dream home right now, let’s find a time to talk about how we can make it happen.

12. Converting buyers

Arizona REALTOR® and mentor Stefanie Lugo , knows a thing or two about appealing to real estate buyers .

In her 3 Critical Scripts Every Real Estate Agent Needs To Know video, Stefanie makes a broad appeal to buyers who know they want to purchase a home sometime in the future, but aren’t sure about the when, where, or why. Buying a home is an idea in their heads, but not a solid one.

In these instances, give Stefanie’s Scenario 2 script a try:

You: I know you’re not looking to buy tomorrow but when you do go to buy your next house, what would you change about where you’re living right now?

The Lead: Well, you know right now we have three bedrooms, which was plenty of space when we moved in, but our family is growing in the next six months and so we know we’re going to need more space. While we’re at it, we’d love a pool. I’m not sure if that’s even something we can achieve. But it’s such a bucket list item. We know that in the next house that’s something we would love to consider as an option.

By asking an open-ended question related to the future, you’ll hook your lead’s interest in the conversation, allowing them space to reveal new home aspirations you can then turn into benchmarks for hunting down their next home.

Hello! My name is ____ and I’m working with ____. I saw your information come through our database and I wanted to take a moment to connect. It looks like you’re interested in purchasing a new home. Do you have time for a quick call later this week? I’d like to find out what you would change about where you’re living right now and how we can help you find a better fit!

Practice. Deliver. Convert.

As Tom Ferry reminds us,” Professionals practice and that’s how they got there.”

A high-converting real estate script is about more than memorizing lines. It’s about understanding the underlying principles behind these scripts and working those elements of learning and persuasion into your daily prospecting routine.

{{cta-yellow}}

Say goodbye to lost leads and start building stronger connections with a free 14-day trial of FUB.

Get our new guideline for free

Read related posts

The best real estate coaching programs + how to choose

How to Double Your Transaction Volume in Just 1 Year - Interview with Renee and Jeffrey Funk

13 Timeless Sales Principles to Generate Leads for Any Business

Free trial. easy migration. unlimited support..

or give us a call: (855) 888-9769

• REALTOR® Store
• Real Estate Topics Open submenu Your resource for all things Real Estate. Including Legal, Agent & Broker, and Property Rights Issues.
• Membership Open submenu Whether you’re a new agent or an experienced broker you have access to a wide array of resources designed to help you succeed in today's market.
• Research & Statistics Open submenu Including home buying and selling, commercial, international, NAR member information, and technology. Use the data to improve your business through knowledge of the latest trends and statistics.
• Advocacy Open submenu NAR is widely considered one of the most effective advocacy organizations in the country.
• Education Open submenu NAR and its affiliated Institutes, Societies, and Councils offer a wide selection of real estate training options.
• News & Events Open submenu Stay current on industry issues with daily news from NAR. Network with other professionals, attend a seminar, and keep up with industry trends through events hosted by NAR.
• About NAR Open submenu America's largest trade association, representing 1.5 million+ members, including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries.
• More Open submenu
• The Facts for REALTORS® Resources and updates on NAR’s settlement agreement related to broker commissions.
• Marketing Social Media Sales Tips & Techniques MLS & Online Listings View More
• Being a Real Estate Professional Starting Your Career Being a Broker Being an Agent View More
• Residential Real Estate Condominiums Smart Growth Vacation, Resort, & 2nd Homes FHA Programs View More Home Inspections
• Legal Arbitration & Dispute Resolution Fair Housing Copyright View More
• Commercial Real Estate Commercial research and other tools for practitioners to succeed in commercial real estate.
• Right Tools, Right Now
• All Membership Benefits
• NAR REALTOR Benefits® Bringing you savings and unique offers on products and services just for REALTORS®.
• Directories Complete listing of state and local associations, MLSs, members, and more.
• Dues Information & Payment
• Become a Member As a member, you are the voice for NAR – it is your association and it exists to help you succeed.
• Logos and Trademark Rules Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms.
• Your Membership Account Review your membership preferences and Code of Ethics training status.
• Highlights & News Get the latest top line research, news, and popular reports.
• Housing Statistics National, regional, and metro-market level housing statistics where data is available.
• Research Reports Research on a wide range of topics of interest to real estate practitioners.
• Presentation Slides Access recent presentations from NAR economists and researchers.
• State & Metro Area Data Affordability, economic, and buyer & seller profile data for areas in which you live and work.
• Commercial Research Analysis of commercial market sectors and commercial-focused issues and trends.
• Statistical News Release Schedule
• Advocacy Issues & News
• Federal Advocacy From its building located steps away from the U.S. Capitol, NAR advocates for you.
• REALTORS® Political Action Committee (RPAC) Promoting the election of pro-REALTOR® candidates across the United States.
• State & Local Advocacy Resources to foster and harness the grassroots strength of the REALTOR® Party.
• REALTOR® Party A powerful alliance working to protect and promote homeownership and property investment.
• Get Involved Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice.
• All Education & Professional Development
• All NAR & Affiliate Courses Continuing education and specialty knowledge can help boost your salary and client base.
• Code of Ethics Training Fulfill your COE training requirement with free courses for new and existing members.
• Continuing Education (CE) Meet the continuing education (CE) requirement in state(s) where you hold a license.
• Designations & Certifications Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates.
• Library & Archives Offering research services and thousands of print and digital resources.
• Commitment to Excellence (C2EX) Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism.
• NAR Academy at Columbia College Academic opportunities for certificates, associates, bachelor’s, and master’s degrees.
• Latest News
• NAR Newsroom Official news releases from NAR.

REALTOR® Magazine

• Blogs Commentary from NAR experts on technology, staging, placemaking, and real estate trends.
• Newsletters Stay informed on the most important real estate business news and business specialty updates.
• NAR NXT, The REALTOR® Experience
• REALTORS® Legislative Meetings
• AE Institute
• Leadership Week
• Sustainability Summit
• Mission, Vision, and Diversity & Inclusion
• Code of Ethics
• Leadership & Staff National, state & local leadership, staff directories, leadership opportunities, and more.
• Committee & Liaisons
• History Founded as the National Association of Real Estate Exchanges in 1908.
• Affiliated Organizations
• Strategic Plan NAR’s operating values, long-term goals, and DEI strategic plan.
• Governing Documents Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations.
• Awards & Grants Member recognition and special funding, including the REALTORS® Relief Foundation.
• NAR's Consumer Outreach
• Top Directories Find a Member Browse All Directories Find an Office Find an Association NAR Group and Team Directory Committees and Directors
• By Role Broker Association Executive New Member Student Appraiser State & Local Volunteer Leader
• By Specialty Commercial Global Buyer's Rep Senior Market Short Sales & Foreclosures Land Green
• Multimedia Infographics Videos Quizzes
• Video Series First-Time Buyer Level Up Window to the Law Next Up: Commercial New AE Webinar & Video Series
• Podcasts Drive With NAR Real Estate Today The Advocacy Scoop Center for REALTOR® Development
• Programs Fair Housing Safety Leading with Diversity Good Neighbor NAR HR Solutions

• The Facts for REALTORS® Resources and updates on NAR’s settlement agreement related to broker commissions. Close
• Social Media
• Sales Tips & Techniques
• MLS & Online Listings
• Starting Your Career
• Being a Broker
• Being an Agent
• Condominiums
• Smart Growth
• Vacation, Resort, & 2nd Homes
• FHA Programs
• Home Inspections
• Arbitration & Dispute Resolution
• Fair Housing

• NAR REALTOR Benefits® Bringing you savings and unique offers on products and services just for REALTORS®. Close
• Directories Complete listing of state and local associations, MLSs, members, and more. Close
• Become a Member As a member, you are the voice for NAR – it is your association and it exists to help you succeed. Close
• Logos and Trademark Rules Only members of NAR can call themselves a REALTOR®. Learn how to properly use the logo and terms. Close
• Your Membership Account Review your membership preferences and Code of Ethics training status. Close

• Highlights & News Get the latest top line research, news, and popular reports. Close
• Housing Statistics National, regional, and metro-market level housing statistics where data is available. Close
• Research Reports Research on a wide range of topics of interest to real estate practitioners. Close
• Presentation Slides Access recent presentations from NAR economists and researchers. Close
• State & Metro Area Data Affordability, economic, and buyer & seller profile data for areas in which you live and work. Close
• Commercial Research Analysis of commercial market sectors and commercial-focused issues and trends. Close

• Federal Advocacy From its building located steps away from the U.S. Capitol, NAR advocates for you. Close
• REALTORS® Political Action Committee (RPAC) Promoting the election of pro-REALTOR® candidates across the United States. Close
• State & Local Advocacy Resources to foster and harness the grassroots strength of the REALTOR® Party. Close
• REALTOR® Party A powerful alliance working to protect and promote homeownership and property investment. Close
• Get Involved Now more than ever, it is critical for REALTORS® across America to come together and speak with one voice. Close

• All NAR & Affiliate Courses Continuing education and specialty knowledge can help boost your salary and client base. Close
• Code of Ethics Training Fulfill your COE training requirement with free courses for new and existing members. Close
• Continuing Education (CE) Meet the continuing education (CE) requirement in state(s) where you hold a license. Close
• Designations & Certifications Acknowledging experience and expertise in various real estate specialties, awarded by NAR and its affiliates. Close
• Library & Archives Offering research services and thousands of print and digital resources. Close
• Commitment to Excellence (C2EX) Empowers REALTORS® to evaluate, enhance and showcase their highest levels of professionalism. Close
• NAR Academy at Columbia College Academic opportunities for certificates, associates, bachelor’s, and master’s degrees. Close

• NAR Newsroom Official news releases from NAR. Close
• Blogs Commentary from NAR experts on technology, staging, placemaking, and real estate trends. Close
• Newsletters Stay informed on the most important real estate business news and business specialty updates. Close

• Leadership & Staff National, state & local leadership, staff directories, leadership opportunities, and more. Close
• History Founded as the National Association of Real Estate Exchanges in 1908. Close
• Strategic Plan NAR’s operating values, long-term goals, and DEI strategic plan. Close
• Governing Documents Code of Ethics, NAR's Constitution & Bylaws, and model bylaws for state & local associations. Close
• Awards & Grants Member recognition and special funding, including the REALTORS® Relief Foundation. Close

• Find a Member
• Browse All Directories
• Find an Office
• Find an Association
• NAR Group and Team Directory
• Committees and Directors
• Association Executive
• State & Local Volunteer Leader
• Buyer's Rep
• Senior Market
• Short Sales & Foreclosures
• Infographics
• First-Time Buyer
• Window to the Law
• Next Up: Commercial
• New AE Webinar & Video Series
• Drive With NAR
• Real Estate Today
• The Advocacy Scoop
• Center for REALTOR® Development
• Leading with Diversity
• Good Neighbor
• NAR HR Solutions

A Step-by-Step Guide to Creating a Virtual Home Tour

The COVID-19 economy has pumped up consumer demand for virtual home tours. These presentations, created using 360-degree and 3D tour technology, provide an immersive experience for viewing homes while limiting in-person contact.

Virtual tours give buyers a perspective on the home’s layout and flow that can’t be achieved with still photos, says consultant Jeff Turner of Santa Clarita, Calif. The tours help buyers weed out houses that are in their price range but that don’t fit their style, says Turner, a consultant to virtual-tour provider Immoviewer and entrepreneur in residence at Second Century Ventures and Reach , the National Association of REALTORS®’ strategic investment arm and award-winning technology accelerator. “Consumers are hungry for the opportunity to have a better online shopping experience, and to me, that’s the promise of 3D, 360-degree virtual tours.”

Data shows that virtual tours drive sales, says Amir Frank, a content manager at Matterport in Sunnyvale, Calif. Matterport studied MLS transaction data from the South, Southwest, Northwest, and Midwest from November 2016 to November 2019. The results showed listings with a 3D tour sold for up to 9% more and closed up to 31% faster than listings without them.

The cost and complexity of virtual tour technology have come down in recent years, making these tours more accessible for real estate professionals. To help you create exceptional virtual home tours, here’s a step-by-step guide to gathering equipment; preparing to shoot and edit the photos; uploading and editing the images; creating the tour from walkthrough to exit on an online platform; and publishing and marketing the tours.

Step 1: Choose Your Equipment and Platform

“We’re in the golden age of 360-degree cameras,” says Turner. “I’ve got within my grasp, right now, six different 360 cameras. All cost between $250 and $500. The cost shouldn’t be a barrier for anyone who’s doing any volume of home sales. I have a 3,400-square-foot house here in Southern California, and I can capture and turn this into a usable tour in less than 20 minutes.

“These are one-click tools,” he adds. “You don’t have to focus them. And the quality of these low-cost cameras has been improving over time dramatically.”

“To shoot a 2,000-square-foot home, it takes this [Ricoh Theta V] between five and 10 minutes,” agrees Peter Schravemade of Maroochydore, Queensland, in Australia, relationship manager for Box Brownie, a company that offers turnkey photo editing, virtual tours, and other services for real estate pros.

Besides its affordability and speed, says Schravemade, the Ricoh camera allows you to “bracket” to create the best possible images. Bracketing means taking the same photo multiple times, each with a different exposure, which helps ensure your tour includes exceptional interior and exterior views. He recommends shooting from three to five different exposures, then editing them together to create a bracketed image.

Matterport’s higher price results from its function as both a camera and a scanner, taking 360-degree tour photos, then creating a dollhouse-like floor plan. The floor plan is the major advantage, says Bill Lublin, CEO of Century 21 Advantage Gold in Philadelphia. Using the “dollhouse” format, viewers can go from room to room easily. However, it takes one to two hours to upload the Matterport tour, so it’s a slower process than what the Ricoh products offer.

Whatever 360-degree camera you use, you’ll also have to download a smartphone app or invest in a hosting platform for your tours. You’ll upload your photos to that platform for storing, editing, and sharing.

Step 2: Organize Photography, Lighting, and Camera Placement

Before you start shooting, open your photography app or hosting platform, and then place your 360-degree camera on your tripod. “I like to take photos exactly how I would move through a house,” says Turner, “starting with the exterior.” Take one photo from across the street and another in the front yard. Photograph both sides of the house if there’s room for your gear; then move around the house, and capture the backyard. When you’ve finished shooting the exterior, open the front door and photograph the entryway. Before taking interior shots, open doors and turn on all the lights. Open blinds and curtains, unless the view detracts from the image. “Then navigate through the house and take photos, as many as is necessary to allow people to flow through it.”

Inside, place the tripod in the center of each room with the camera set at eye height, above furniture and countertops. Then leave the room to take the photo using the smartphone app. You can take one photo per room, unless you’re bracketing your exposures or the size of the room requires more. Large rooms may need two or three images from different positions.

A Matterport camera requires a different workflow. The camera scans every corner of the room, creating a 3D dollhouse-like floor plan. Frank suggests starting at the lowest level and working your way up. Position the camera to take shots from the center of hallways and at each room’s entryway. Then put your Matterport camera in each corner of the room to create a feel for room size; the number of photos will assist the software as it forms the 3D dollhouse model.

Step 3: Upload the Tour

There are hundreds of 360-degree tour providers and hosting platforms, including Matterport, Ricoh360 Tours, Ogulo, Immoviewer, Box Brownie, Giraffe360, and EyeSpy360, says Schravemade. Many have apps that upload your photos as you take them. Editing tools on many of the platforms will stitch your images together for a seamless tour experience.

Costs vary by platform and complexity. Immoviewer has a subscription model that runs from $69 per month for five active tours to $159 per month for 20. Box Brownie uses a pay-as-you-go model in which a tour with up to 15 photos costs $16, one with 16 to 25 photos costs $24; options for image enhancement start at $1.60, and 360-degree virtual staging is priced at $64. The more complex Matterport tours fall in the $250 to $400 range.

Step 4: Create the Tour, From Walkthrough to Exit

Many editing programs, including Box Brownie and Immoviewer, will put your photos in the right sequence as they upload; as long as you take your photos in the order of the flow of the home’s floor plan, they’ll be properly arranged for the virtual tour.

If you’re using Matterport’s software, after you upload your photos, they’re processed into the 3D model in the correct order. You can then start adding “Matter Tags” and highlight reels, embedding videos and brochures, and labeling rooms and dimensions, says Frank.

If you have the editing skills to stitch the images together yourself, Schravemade recommends programs such as Adobe Lightroom and Photoshop, available as an online subscription for $9.99 per month as part of the Adobe Creative Cloud package. (A subscription to the full Adobe Creative Cloud costs $52 per month, but most users need only those two apps.)

With Immoviewer, “those tours are live the moment they’re uploaded. So if you’ve got a good [wireless] connection from the house and you use the app, the moment those images are uploaded, that virtual tour is live and ready to go,” Turner says.

Matterport’s detailed scanning and photography process can take a couple of hours to finish uploading. Once that upload completes, it then takes 24 to 48 hours to process. That’s when you’re able to start tagging and adding specs and points of interest. Box Brownie uses manual stitching for its photo editing process and has a 24-hour turnaround, says Schravemade.

Step 5: Publish and Market the Tour on Multiple Channels

Platforms such as realtor.com®, many MLSs, and social media are ideal places for publishing your virtual home tour. You can embed the tour link in email campaigns and text messages or drop it straight into Facebook, says Schravemade.

Once the images and 3D model have been created, Frank says, the Matterport system “automatically generates photos it thinks are usable in your marketing campaigns, as well as a few short teasers, which are great; you can easily download a GIF or MP4 [video] file and use it in your marketing campaigns.”

Make virtual home tours part of everything you can, whether it’s inexpensively with Immoviewer or Box Brownie or more fully immersive with detailed Matterport tours, Lublin advises. “People are more hesitant to enter properties now, but there’s a tremendous demand, and providing them the ability to see and choose to eliminate properties online is a powerful tool,” he says. “You always want to be seen as tech-forward. Now it’s easy to be tech-forward.”

Turner estimates 95% of listings still don’t have a true virtual tour, even amid the pandemic. “I wish [agents] wouldn’t be so hung up on perfect image quality, especially with a virtual tour,” he says. “Do one, get it up there, and give consumers this experience they’re looking for. A 360-degree camera is going to do a really good job of capturing an above-average image of the room.”

Mandy Ellis

Mandy Ellis is an Austin, Texas-based freelance writer focusing on real estate, food, travel, and health.

What You Need to Create 3D Home Tours

• Camera: $250–$3,500. Experts interviewed for this article recommended a range of options, including the Ricoh Theta V ($380); Insta360 One X ($456); Ricoh Theta Z1 ($1,000); and Matterport Pro2 ($3,400).
• Tripod or monopod: $25 to $50
• Extra battery: $30 to $40
• Battery charging station: $20 to $40
• App: Virtual-tour providers have apps that enable you to upload 3D photos to create tours.

On a Budget

For about $15, you can get a selfie stick, attach your smartphone to it, and walk through a listing, narrating as you go and pointing out features people might otherwise see more readily in an in-person tour. It’s not a true virtual tour, but it’s an economical way to create a tour to post to social media and aggregator sites.

Hear From the Experts

The National Association of REALTORS®’ recent three-part TechEdge series took a deep dive into virtual tours. The June 30 session, “The Virtual Agent,” was hosted by broker-owner Bill Lublin and featured Jeff Turner and Peter Schravemade. REALTORS® can purchase a recording of the session for $14.95 at nartechedge.com .

Related Content

10 tips for looking your best on video, 6 steps to running a virtual open house.

How to Write Impactful Real Estate Video Scripts- with Examples

Do videos really sell houses?

Absolutely…

Studies reveal that 73% of buyers and sellers prefer realtors who use real estate videos for marketing.

Imagine there’s a buyer who’s continuously going through countless listings online. Now imagine the same buyer who fortunately saw a video highlighting the property’s features and the neighborhood areas. 

Do you feel the impact? He will surely contact the person who recorded the video. 

People want to buy a home from people they trust. For realtors, building trust is paramount for qualified leads, and videos are ideal for establishing that connection.

Not all of you, as a realtor, are equally comfortable in front of the camera, though. You don’t know what to say or on which topics you should make the videos. 

Well, don’t worry…

With BIGVU AI scriptwriter , you can effortlessly create real estate video scripts on any topic and confidently record with BIGVU teleprompter .

Let’s see how…

Why You Should Use Scripts to Record Real Estate Videos?

Did you ever re-recorded your video thinking, “Oops, I forgot to mention something important?” It’s frustrating, right?

That’s why 75% of smart realtors use scripts before making videos. Here’s a breakdown of why you should too…

Suppose you’re showing an amazing house, a place with a wonderful kitchen and breathtaking views. But after recording, you realized you forgot to mention a few more outstanding features. 

It happens, right?

Having a real estate video script right in front of you is like having a cheat sheet. It ensures you cover all the must-talk-about features and show off your realtor skills without missing any crucial points.

And guess, what’s next…

They save you from those awkward moments when you’re on camera, trying to figure out what to say next. Instead of stressing about words, you can focus on chatting with your audience. Because let's be real, a viewer who's into what you're saying is more likely to become your next client. 

A good AI scriptwriter makes sure your message is spot-on and super pro. And BIGVU AI Magic Writer helps you do the same for your real estate business. It helps create excellent video scripts for real estate agents to engage their audience, close bigger deals, and build their brand!

With BIGVU, you just have to describe what you want to talk about in your video in a few words. The AI Magic Writer will then create 2-3 compelling video scrips based on your tone and style. 

What else…?

You can also select the length of your script whether short, medium, or long, and enter your unique brand voice to get the output in the same style. 

Let’s now see some examples of real estate video scripts for buyers and sellers with example. And also, how can you create one for yourself in just a few seconds?

7 Video Scripts Ideas for Real Estate Videos (with Examples)

Real estate video script for fsbo (for sale by owner).

Selling a home independently, without a realtor, is no small feat. As a realtor, you must understand the unique challenges your potential clients face, especially FSBO sellers. 

FSBO sellers want to save commissions and therefore they take responsibility for managing the entire sales process themselves. It’s praiseworthy but has its limitations- from pricing the property right to navigating legal intricacies without professional guidance.

So, how you, as a realtor, should create a video for them? Remember, your script should strike a balance without overshadowing the DIY seller’s efforts. 

Your input in BIGVU’s AI magic writer will be somewhat similar to this- 

“Why you should consider a realtor when selling a home?”

When you enter the same input in BIGVU, you’ll get a few topics as shown below. Pick up anyone and hit the ‘generate’ button to get your complete video script.

For this example, we’ve gone with the second point- “How a realtor can help you price your home correctly?”

And we’ve got the below script as an output-

"When it comes to pricing your home correctly, a realtor can be your biggest ally. They have the knowledge and experience to analyze market trends and compare similar properties in your area. With their expertise, they can accurately assess the value of your home and help you set the right price. This will not only attract potential buyers but also ensure that you get the best price for your property. So, don't underestimate the importance of working with a realtor when it comes to pricing your home!"

Now, you can change and play with different inputs and outputs and select the one that best suits your topic. 

Check out this informative video where Kami Hall assists FSBO sellers by sharing valuable insights on negotiation strategies and terms to consider when selling your house.

Real Estate Agent Introduction Video Script

In the real estate business, the sale only happens when you successfully make a long-lasting impression through videos. And the ‘about me’ or ‘self-introduction’ type of video is your goldmine ticket for that.

Interestingly, 9% of all real estate video scripts generated through BIGVU focus on realtor self-introduction.

Typically, these videos follow a similar structure- your name, the real estate group you represent, years of experience, your unique qualities, driving force, and a crystal-clear call to action. These videos last between 30 seconds to 1 minute. 

Why are these videos crucial?

People prefer doing business with individuals they connect with. Your "About Me" video serves as a virtual handshake, allowing potential clients to know, like, and trust you. Highlight your background, achievements, certifications, and qualifications to showcase your expertise.

Remember, viewers want to know who you are and, more importantly, what you can do for them. So your realtor self-introduction script that you can use in AI magic writer will be similar to this-  

“Hi, I'm [Your Name], a member of [Real Estate Group]. With [X] years of experience, I bring [Unique Quality] to every transaction. I ensure you find your dream home or sell your property seamlessly. Call me today!"

When we entered the same input in BIGVU AI writer, we got a few excellent results like these-

“Hi, I'm Utkarsh Jaiswal, a member of the YYYY Real Estate Group. With 5 years of experience in the industry, I bring Unique Quality to every transaction. Whether you're looking to buy your dream home or sell your property seamlessly, I am here to assist you every step of the way. My knowledge of the market, attention to detail, and dedication to my clients sets me apart. So why wait? Call me today and let's make your real estate goals a reality.”

Important Tip- Keep your video scripts conversational, genuine, relatable, and actionable – you never know when that 60 seconds will turn a viewer into your next satisfied client.

Watch as Alex Kolesar beautifully introduces himself, sharing his background and motivation for being a realtor in this video.

Scripts for Real Estate Agents for Selling Through Their Unique Philosophy

As a realtor, you must think what’s your selling philosophy?

Start by reflecting on what truly matters to you in the real estate business. And then craft your video script based on that. 

For example, let’s say you believe in a three-step approach- promote, present, and price . You should now emphasize working with clients who share similar values and expectations. Your philosophy isn't one-size-fits-all. It's a filter that makes sure you attract clients who appreciate your approach. 

Now let’s try to weave this philosophy into a compelling video script. Your input in the BIGVU AI writer will be somewhat similar to this-

"Hi there, I'm [Your Name], and I don't just sell homes; I follow a philosophy that revolves around three crucial steps – Promote, Present, and Price. It means you're not just getting a realtor; you're getting a guide through the entire process."

For these types of scripts, use the ‘Tailored sales pitch’ option for better output. 

When we entered the same script in BIGVU, we got the following result-

“Hi there, I'm Utkarsh. Are you a home buyer looking for the perfect home? Well, look no further. With me, you'll not only get a realtor, but a trusted guide who will walk you through every step of the process. Our philosophy of Promote, Present, and Price ensures that you'll have the best possible experience. We understand the needs of home buyers like you, and we're here to help you find your dream home. So why wait? Contact us today and let us help you find your perfect match.”

This way, your video script becomes an expression of your philosophy and it directly resonates with those who value what you bring to the table.

Take a look at this video where Sascha Chatman clearly explains how video Marketing can help You attract leads and grow your real estate business.

Real Estate Script for Buyers

Buying a home isn’t just a money transaction, it’s filled with emotions and aspirations. When you recognize the concerns of homebuyers and make a video that answers their queries, you’ve already taken the initial step of making a trustworthy relationship. 

You may be unaware, but both first-time and repeat homebuyers rank their fear of buying a new home alongside the biggest human fears. There are various factors responsible for it like the fear of not affording their mortgage or taking on debts. 

Your video script should be all about educating your viewers! Some frequent subjects under this category are- 

• When is the best time to buy any property?
• Effect of interest rates on the market
• How to get the best sales agreement, and what to pay attention to?
• Buying your first home - how to prepare?
• The current status of the local market

From the buyer’s perspective, the benefits of working with a realtor should be invaluable. So the first draft of your script should be similar to-

"Hi, I'm [Your Name], your guide to finding your dream home. I'm going to touch on important points such as the best time to buy, interest rates, how to prepare yourself, and many other important aspects.”

We got the following video scripts as an output to help that can guide real estate home buyers.

“Hi, I'm Utkarsh Jaiswal, your guide to finding your dream home. Today, I'm going to share some valuable insights about the real estate market that will help you make the best decision when it comes to buying a house. We'll discuss the best time to buy, current interest rates, and how to prepare yourself for this big step. So, let's dive in and make your dream of owning a home a reality!”

Further, you can talk on different points and generate a script for each of them.

Real Estate Scripts for Sellers

As a realtor, you should understand that when a homeowner decides to sell his/her property, they’re bidding farewell to memories and emotions tied to their home. 

So you’ve to position yourself as their valuable partner in their selling process. Create videos on topics such as neighborhood guides nearby that property or simply record a property tour type of video. 

In neighborhood guides and update videos, you can cover the following topics in your video-

• Nearby hospitals, schools and parks
• Local businesses- such as supermarkets, restaurants, and gyms
• Insider Tips: Conduct interviews with the locals! Include recommendations for hidden gems, off-the-beaten-path attractions, and other must-see places in the neighborhood.

You can start with something like this-

“Here's the walkthrough of the new house in Orlando, Florida. The people here are friendly and helpful. There's a public hospital nearby, schools for children, and parks for meetings and gatherings. The supermarket is just 2 blocks away with nearly all items available. If interested, call me at XXXX-XXXX.”

For these types of videos, where you’re giving your opinion or sharing news, select the ‘My News Flash’ option. Here’s the output, we got-

‍ “Hey everyone, this is Utkarsh Jaiswal, and I'm here to give you a quick update on the new house in Orlando, Florida. Let me give you a walkthrough - it's a beautiful neighborhood with friendly and helpful people. There's a public hospital nearby, schools for the kids, and parks for all your meetings and gatherings. Plus, the supermarket is just two blocks away, with nearly all items available. If you're interested, give me a call at XXXX-XXXX. See you soon!” ‍

Use a tool like BIGVU to add your contact details inside the video. It helps potential clients to get in touch with them to view the property.

Consider this video, as an example, in which Audra Lambert shares valuable tips on how to prepare your house for sale. 

Just Listed Real Estate Video Script

Let’s say you’ve listed a new property. 

You’ve to create a buzz around this new listing through your videos so that this property gets the attention it deserves. 

And how to that? You should create a script that starts with a bang, creates excitement and urgency, and ends with a strong call to action. 

Your script should go somewhat similar to this-

“Hi, I listed your neighbor’s house down the street at [address]. It’s currently going for [listing price]. It’s a [number of bedrooms] bed, [number of bathrooms] bath. Are you interested?”

When we put the same in BIGVU, we got the following output-

“Hey there! Utkarsh Jaiswal here with a quick news update for you. So, guess what? I just listed your neighbor's house down the street at XX Colony. And let me tell you, it's a steal! Currently priced at $YYYY, this property boasts 4 bedrooms and 2 bathrooms. It's definitely worth checking out! So, are you interested? Let me know!”

You can also shoot a property tour video for these ‘just listed’ homes that can act as a complement and provide more clarity to the viewers. 

For example, have a look at this real estate home tour in Chicago. In the same way, you can also make your videos a game-changer by creating 3d virtual tour videos . 

Just Sold Realtor Video Script

Let’s say you’ve recently sold a property. And now you’ve to create a buzz in the same neighborhood so that other sellers get your attention.

After you sell a home, record a video for the potential customers in the neighborhood. This type of video helps you convince people more easily in that particular area. 

Your input will be similar to this- 

“ I recently closed a deal on your neighbor’s place. We had several offers in just three days, selling way above the asking price. Are you considering a move too?”

It generates curiosity and looks like a conversation rather than a sales pitch. To fine-tune it more, we entered the same in BIGVU and got the following result-

“Hi everyone, Utkarsh here. I have some exciting news to share with you today. Just last week, I successfully closed a deal on your neighbor's place. It was incredible how quickly we received multiple offers within just three days, and the property ended up selling for way above the asking price. Now, I can't help but wonder, are you also considering a move? If so, I'd love to chat and help you seize this opportune market. Reach out to me whenever you're ready!”

In this video, Brendan Bartic gave an example of his own used ‘just-sold’ video script which helped him and his team sell thousands of homes.

Remember, the first thing to consider today to grow your real estate brand is to be authentic. Don’t always try to sell.

People hate that…

Instead, understand the pain and problems your clients must be facing and provide genuine solutions through your videos. You’ll always win.

Now that you’ve got a better idea of all the real estate video marketing script ideas, you shouldn’t hesitate to create new videos. Indeed, creating videos in real estate might not be easy in the beginning. It’s over time that you start to get better.

And that’s why we’ve provided ready-made fantastic scripts for all situations for making real estate videos. The best part is that you can customize them, depending on your information, and get the desired output from BIGVU AI Magic Writer.

Remember to add your personality to those real estate scripts, and you’ll keep getting better and better with each video you create.

Good Luck! 

Effortless booking

Maximize online conversions with the most intuitive checkout online.

Expand revenue with our powerful Automated E-commerce tools.

Upgrade your website to industry’s best. Fresh websites. Fresh revenue.

Amplify visibility and expand earnings with integrated OTAs and local partners.

Streamline check-ins, limit risk, and amplify customer data with built-in digital waivers.

Transform data into insights. X-ray reporting gives you customer and business intelligence.

Manage high-volume walk-up customers effortlessly with POS, ticketing, and gated entry.

Automate management of staff schedules, assignments, and staff communications

Control your business precisely the way you want with endless yet easy configurability.

Allocate equipment used in various products. Prevent overbookings and maximize profits.

Grow with Xola in our constantly expanding universe of integrations and apps.

Harness customer data to drive marketing campaigns and generate repeat business.

Transform your guests into passionate brand advocates. Perfect your products & services.

Manage your business with the most powerful mobile suite in the industry.

Perfect the guest experience by giving your staff the industry’s most intuitive software.

Efficiently manage guest flow, minimize wait times, and ensure maximum satisfaction.

Ticketing & Entry

Revolutionize your guest experience: Effortless check-ins, interactive displays, secure payments.

Boost revenue with automated rave reviews, actionable insights, and loyal customer engagement.

Efficient ticketing, digital waivers, and fast check-ins enhance on-site operations and guest satisfaction.

Explore Xola Universe: 80+ apps, limitless integrations, endless growth opportunities.

Simplify check-in and boost your marketing efforts with our integrated automated digital waivers.

With SOC 2 Type II and CCPA compliance Xola exceeds industry security standards and insures your data protection.

Access real-time insights for business growth with our powerful reporting.

Remarkable and hassle-free guest experiences with waitlist and virtual queuing.

What is a brand activation, and why is it important for travel brands?

• Xola University
• Business Operations

How to write a tour script that your customers will rave about

There’s nothing worse than leading a tour to a group of bored guests. When your guests lose interest in the tour experience, it’s hard to grab their attention back.

This is why the most successful tours are based on a bulletproof tour scripts, a blueprint for the experience that’s been tested and revised over time.

In this guide, we’ll dive into the art of tour script along with sharing best practices and potential pitfalls to avoid.

What is a tour script?

A tour script is the backbone of a guided experience. 

On paper, it’s a well-organized outline of the information, stories, facts, and interactions that a guide will deliver during a tour.

A tour script not only provides the structure for an experience, but also weaves a narrative that keeps guests engaged. It sort of serves as a guide’s compass, ensuring that they cover key points, interact with their audience, and maintain a consistent flow throughout the tour.

What are the benefits of writing a tour script?

Even the most experienced tour guides can benefit from a well-written tour script — here’s why:

• Provides structure and clarity: A tour script acts as a roadmap, ensuring that your tour follows a clear and logical structure. It helps tour guides organize their thoughts, preventing any confusion or stumbling during the tour.
• Keeps the experience consistent: With a script in hand, each tour becomes a uniform, high-quality presentation of information and anecdotes.
• Engages your audience: A well-written script captivates an audience with engaging stories, facts, and insights.
• Gives your guide a chance to introduce themselves: A script should feature a fun introduction, allowing guests to build a personal connection with your guides right away.
• A confidence boost for guides: Armed with a ready-to-go script, tour guides feel more confident and prepared — which, in turn, translates into a more enjoyable delivery.

5 steps for writing a tour script

Let’s take a look at how you might create a compelling tour script that leaves a lasting impression on your guests.

Step 1: Define your tour’s theme and goals

Begin by clarifying the central theme and objectives of your tour. Are you highlighting historical sites, local cuisine, or natural landmarks?

Then, define your goals. Are you educating, entertaining, or both?

Let’s say you live in Philadelphia: The city has heavy historical significance, so you design a walking tour that takes guests on a chronological journey of the signing of the Declaration of Independence.

With your tour’s theme and goal in mind — “historical” and “to inform” in the example above — you can start to create a cohesive and memorable storyline.

Step 2: Research your content thoroughly

Gather detailed information about the sites, facts, and anecdotes you plan to include in your script. Double- and triple-check your facts with reputable sources, historical records, and local experts.

While you’re researching, take special note of interesting tidbits and any quirky stories that come up. These can be used as “fun facts” throughout the tour.

The more knowledgeable you are, the more engaging your narrative will be. Your research will give your tour credibility and provide you with the proper ammunition to answer guests’ questions.

Step 3: Write a captivating introduction

An engaging opening sets the tone and captures your guests’ interest from the start.

With that in mind, write an attention-grabbing introduction for each segment of your tour. 

For example, at the city’s oldest building, you might start with, “Welcome to the cornerstone of our journey, the Old Town Hall. Let’s unlock its secrets together.”

This will hook your guests’ attention and keep them interested in each stop of the tour.

Step 4: Make the script interactive

Include interactive elements that encourage guest participation, like thought-provoking questions, fun facts, or challenges.

For example, when visiting a site that used to be a market, pose the following questions to your guests: “Can you imagine the bustling market that once surrounded this square? What do you think was the most popular item sold here?”

When guests actively participate in the storytelling, the experience becomes more memorable for them.

Step 5: End with a memorable conclusion

Craft a conclusion that ties together the main themes and emotions of the tour.

Let’s say your tour ends at the city square. You might say something like, “Our journey has unveiled the stories etched in these stones. As you leave, remember the resilience and spirit that continue to shape this city.”

A strong conclusion leaves guests with a sense of fulfillment and a positive impression of the tour, increasing their likelihood of sharing positive feedback.

Don’t forget to remind your guests to leace you a review on your preferred OTA platform and/or website. Including this quick call to action will motivate guests to provide you feedback once they leave your tour.

How to write a tour script for an in-person live tour

When writing a tour script for an in-person live tour, you need to consider all the factors that can make or break a face-to-face interaction.

The more your interact with your guests — like prompting them with trivia questions and sharing anecdotes — the more engaging the tour will be.

In a live tour, you can also use body language and facial expressions to enhance the storytelling experience. Think through how your gestures can complement key points, and where to establish eye contact to connect with different audience members.

Finally, pay close attention to your audience’s reactions. Adjust the pacing and delivery of your speech based on their engagement level. Make sure to leave room for spontaneous interactions and allow time for guests to ask questions.

How to write a tour script for a self-guided audio tour

Unlike live tours, where guides lead in real-time, audio tours rely solely on your  script to captivate visitors.

Begin with clear and concise descriptions of each point of interest. Since you won’t be there to address questions, the script should be comprehensive and help listeners visualize their surroundings. Use navigation cues so they can progress from one point to another. Mention landmarks, specific directions, and a logical sequence to guide them.

Storytelling is just as important in a self-guided audio tour — if not more. Your script is the only thing that will keep visitors engaged; fill it with anecdotes and background information about each point of interest.

Finally, timing is key to preventing listener fatigue. Leave ample room for reflection between each audio segment.

How to write a tour script for a virtual tour

Virtual tours, like audio tours, rely solely on your script to take participants on a journey from the comfort of their screens.

Here, you’re not limited by physical constraints, so you can create a fluid narrative that transitions smoothly. Your script will guide viewers through different locations, so make sure to describe the surroundings in detail to enhance the visual component of the tour.

Again, storytelling remains essential. Your narration should foster a sense of exploration — the better the narration, the more immersed the viewer will feel. 

Similar to an in-person tour, interactive prompts should also be used to keep viewers engaged throughout.

3 examples of great tour scripts

Here we’ll dissect three great tour scripts — from a cathedral in Dublin, a safari in Toronto, and a museum in Milwaukee.

We will start from here (presuming you are standing near Celtic Gravestone at shop); walk down into the north transept, or left arm, of the Cathedral. We will stop again at the Choir and then loop around into the south transept finally ending up back roughly where we started. The tour will last approximately 40 minutes and if you have any questions as we go please don’t hesitate to ask.

Then, the script begins by sharing the story of St Patrick himself.

“You may not be familiar with the story of our patron saint,” it says, ensuring that everyone in the group is on the same page. Rather than just pointing to the pictures on a window of the cathedral, the script tells the saint’s story through those pictures. The ongoing narrative captures the audience’s attention and keeps them engaged throughout the tour.

This script also includes several “optional extras,” such as an organ containing over four thousand pipes. This is a great way to give the guide some flexibility. Tour guides have the ability to read a crowd — they can then make extra stops that align with the interests of each group.

Self-guided tour

Toronto Zoo’s Scenic Safari drive-thru tour is a self-guided adventure.

The audio script starts with a message from the CEO warmly welcoming visitors to the zoo. It’s followed by important safety rules that remind visitors to remain in their vehicles, keep noise to a minimum, and drive no faster than 5 km per hour. It’s important to start a self-guided tour with any guidelines that apply to the visit since there is no physical guide present.

The zoo points out interesting facts to pique visitors’ curiosity throughout the tour, like “Did you know that a tiger can bite down with the force of 1,000 pounds” and “A ‘long call’ from an orangutan can be heard up to 2 kilometers away.”

It also uses trivia questions to keep them engaged: “What color do you think a yak’s milk is?”

Mixing educational elements with storytelling makes the safari tour even more memorable for visitors.

Virtual tour

The Milwaukee Public Museum offers 360° virtual tours , including one of a gallery focused on the common traits shared by all civilizations.

The virtual tour starts at the entrance and moves through an interactive screen that showcases each section of the Crossroads of Civilization exhibit. The script has clear navigational cues, like “You are standing before a model of the First Courtyard of that temple while it is under construction.” This gives the visitor a sense of direction within the virtual experience.

The script also keeps users engaged by offering additional features only available online — like a PDF about colors used in ancient Egyptian art. Viewers can then choose to delve into the topics they’re most interested in, making the tour feel more personalized.

6 best practices for writing an engaging tour script

Breathe life into your tour script with these key strategies:

1. Use humor

Infusing humor into your script can transform a mundane description into a memorable anecdote. Don’t be afraid to let your personality shine — and don’t hold back on witty stories or lighthearted observations that make your visitors laugh

For example, during a historical walking tour, you might playfully mention how a renowned figure’s statue seems to have witnessed centuries of gossip.

2. Tell stories 

A well-told narrative can transport visitors into the past or alternate realities. Being a good storyteller is key to captivating your audience’s imagination. While guiding a tour through an art gallery, you could share the fascinating backstory behind a masterpiece, revealing the artist’s personal struggles and triumphs.

3. Use clear and simple language

Make your script easy to understand. Avoid jargon or technical language that non-experts on the subject wouldn’t understand. Imagine leading a wine-tasting tour: Instead of delving into technical terminology, you would describe the flavors and aromas in relatable terms like “notes of ripe berries” or “subtle hints of oak.”

4. Incorporate interactive elements

Engagement flourishes when your guests are actively involved. Questions, prompts, or challenges encourage them to interact with their surroundings, keeping the group interested from start to finish. For instance, while guiding a hiking trip, you could prompt hikers to look for specific bird species and share their discoveries with the group.

5. Create emotional connections

Always start your tour script by introducing yourself in a friendly manner. Then, make your passion for the said activity known. When guests see how excited you are about the tour, this excitement will translate back to them. During a walking tour, for example, you might share your history with the city, including your favorite memories there.

6. Embrace surprise and curiosity 

Unexpected twists or intriguing facts spark curiosity and attract your guests’ attention. On that same walking tour, for example, you might reveal a hidden alleyway with a captivating history, leaving them eager to explore further.

3 common mistakes in tour script writing

There are a few common pitfalls that can dampen a tour script’s impact. Here are three mistakes to avoid:

1. Information overload

One of the most common mistakes is overwhelming participants with too many details. Bombarding them with an abundance of historical facts, dates, and figures can lead to information fatigue.

Instead, focus on delivering key highlights that are relevant to your narrative. For instance, on an architecture tour, avoid inundating participants with every structural detail and instead focus on the stories behind the most interesting buildings.

2. No interaction

Tour scripts that merely deliver a monologue can fall flat. Neglecting interactive elements can leave participants feeling disconnected from the experience.

To avoid this, leave room for your guests to ask questions, share their observations, or even participate in mini-activities. 

During a food tour, for instance, you might ask guests to talk about their favorite meal, fostering a sense of participation.

3. Ignoring pace and timing

You can quickly lose a crowd by rushing through explanations or dwelling excessively on minor details. Dragging out a segment can also bored your guests to death.

Tour guides need to strike a balance between information overload and conciseness. They can do so by allocating appropriate time for each stop and topic. For example, on a museum tour, you’ll allot extra time to explore a major exhibit, ensuring that visitors have ample time to absorb the information.

A well-written tour script possesses the power to immerse guests in your experience. By marrying your storytelling techniques with thoughtful interactions and original humor, your scripts will result in tours that leave a lasting impression on your guests.

Writer Carla Vianna

Related Articles

Why your holiday park may not be reaching its full potential

When you own and operate a holiday park, speed is king.  You don’t have the luxury of having off days

Why responding to Tripadvisor reviews is essential

Did you know that your company may already be listed on Tripadvisor, even if you didn’t list it yourself? If

The ultimate guide to capacity planning

It’s the first week of your busiest season, and the number of bookings rolling in is higher than ever before.

Get the latest news and resources.

For tours and attractions delivered straight to your inbox each week.

Transform your business now.

Free Toolkit: How to Make a Real Estate Video Tour

Inside the toolkit:.

• Learn how to record an apartment video tour that converts.
• Watch our step-by-step unit recording best practices video.
• Download our 9-point cheatsheet for future reference.

About the Guide

Marketing your properties in the modern leasing landscape presents some unique challenges. Prospective renters are busier than ever meaning, they aren’t able to travel to the property prior to leasing. Or, they could be looking for a more convenient touring experience such as a virtual tour. There is more noise from competition in the market than ever before. So how do you stand out from the crowd and make your leasing life easier?

Turn to video! Using this toolkit, you’ll learn how to use live or pre-recorded video to overcome the problems of geographical distance, busy schedules, and a lack of easy, transparent communication with your online audience. Afterward, you’ll be able to create a truly authentic experience that will make your videos and community stand out.

How to Make a Real Estate Video Tour

For those who lack experience in video, don’t fret! Making a virtual tour or hosting a live video tour may be intimidating at first, but this is why we’ve put together this step-by-step guide to help you through the entire process of creating video tours of a multifamily community.

When you download our toolkit above, you’ll learn:

• How to make a real estate video tour that will stand out from the crowd
• Video tips, tricks, and best practices for smooth recording
• How to shoot real estate video with your smartphone and make it feel professional
• How to make real estate video tours personalized to your prospect’s needs
• Guidance on how to best record or showcase a multifamily unit on video
• How to make a property video show off local amenities
• How to shoot virtual tours with intentionality on every shot

In the toolkit, we lay out an organic step-by-step approach to record or host a video tour. You will begin, just as you would in real life, with the entryway. Then you will move through the various spaces, moving the eye of the camera just as you would scan a space naturally—panning the camera slowly and methodically to give the audience a complete, transparent tour experience.

As you go, you can describe the space as you would in a live, face-to-face tour. With pre-recorded video tours, you may need to be more thorough than you normally would in order to cover any questions your prospective renters might possibly have. However, with pre-recorded video tours, additional audio can be added at a later time via voice-over when created on Realync’s video leasing platform.

With our time-tested apartment video flow-through instruction guide, you’ll be able to create a video tour that feels organic and is as inviting as a traditional face-to-face tour.

Real Estate Video Ideas

Once you catch the bug to start making videos to promote your multifamily community, your mind may begin to explode with creative real estate video ideas.

You want to make the best real estate videos you can, but there are a number of real estate video techniques that you should learn to create in order to make your real estate video marketing campaign effective.

Here is just a sampling of the creative ways we’ve seen multifamily professionals at communities all around the world find success with video tours:

• Real estate intro video showcasing the exterior of the building and signage.
• Real estate intro video part 2—introducing the team members and explaining everyone’s role at the community.
• Apartment community clubhouse video displaying the common areas of the community, the clubhouse, and its related perks in detail.
• Apartment amenities video showcasing all that the community has to offer outside of just the units themselves.
• Floor plan or unit-specific videos showcasing the various units offered and differences between each interior real estate video.
• Neighborhood tour videos showcasing the area surrounding your community, the local shops, parks, and all that they have to offer.
• Move-in videos welcoming new residents to the community and walking them through move-in instructions and managing expectations for a typically stressful day.
• Maintenance how-to videos instructing residents on care tips or instructional videos for various items throughout their unit to help cut down on maintenance requests and key-ins.

Our advice is to think big when it comes to your video efforts for your community. Not big in terms of budget, but big in terms of scale and reach. Think what a video of every single floor plan, or even better, every single unit could do for your leasing efforts. Or how powerful it’d be to be able to showcase all of your amenities with the few clicks of a button. Have a prospect asking about the surrounding area? Show, don’t tell them by quickly sending a video or two showcasing all the area has to offer.

To make all of this happen though, you’ll need to learn to operate a camera like a professional. Don’t worry, it’s not as hard as it sounds. In the toolkit above, you’ll learn to apply simple tips like keeping pan and zoom motions natural for your viewers and pacing your narrative to match your camera movements.

Other important tips include setting up adequate lighting for video tours, turning on ceiling fans for a sensation of movement in the space, incorporating all of the necessary address and contact information when editing videos, including Fair Housing logos and disclaimers, and much, much more.

Real Estate Video Marketing

By now your head may be swimming with all of this information about making real estate videos. But now it’s time to talk a little bit about marketing.

You may make great videos for your properties, but if you don’t share them effectively, no one will see them. Not to worry, with Realync, we make it super easy to share your real estate videos to anyone on any device via the most popular social media networks, email, text, and more. Need to send videos internationally? Do so with ease using WeChat or WhatsApp.

With Realync’s on-site training, you’ll learn to do effective real estate marketing with video, how to create real estate videos for marketing, how to post videos, where to post videos, and the best ways to engage with your audience online. Realync makes it so easy to create polished real estate videos, that you can even use them for real estate video ads that will bring customers right to the tours you make.

We’ll help you use your natural, preferred presentation style to create videos that match you, your property, and your location perfectly. You’ll learn to make real estate video marketing scripts, get tips on how to leverage your funny real estate ideas including funny real estate ads.

Running a marketing campaign online and through social media can be a full-time job. But with Realync, you get all the tools and guidance you’ll need to make it easy and fun.

Real Estate Video Equipment

A lot of people think that making professional quality videos means acquiring loads of expensive film equipment, learning to use it, and then worrying about maintaining it.

You might start Googling “real estate video equipment,” “canon t3i real estate photography,” and “best camera for real estate video 2018” as many people commonly do. But with Realync, you don’t need any of that stuff to make great real estate videos. All you need is our easy-to-use, comprehensive app, your phone, and a little creativity.

Beyond using Realync, we recommend adding a device stabilizer, wide-angle lens, external mic, and external lighting to your smartphone to make sure that your real estate video appears to be filmed on much more professional equipment than a phone.

Real Estate Drone Video

Drone footage is a great asset for any real estate video package. Drone footage gives you an easy way to create exciting overview shots of your property, the surrounding area, and any hard-to-reach spots that you want to show prospective tenants.

Drone footage can:

• Create dynamic outdoor scene shots
• Display hard-to-reach areas
• Serve as engaging intro and outro material

Most people can learn the basics of flying a drone in a few minutes. However, you should take the time to learn how to compensate for the wind while flying outdoors, among other risks. You’ll also need to find out whether or not you need a license to fly a drone for real estate in your location. Real estate drone jobs and real estate drone businesses are taking off because of the complexity that can come with operating drones. But, they’re in high demand because drone footage can be a great addition to real estate sales videos.

Real Estate Video Software

In traditional video production, filming and editing are separate jobs. That’s because the technology simply did not exist to make editing a simple and intuitive process. Digital video editing is still a complex discipline, but Realync’s real estate video editing software makes it easy and intuitive to edit your real estate footage into compelling, professional quality real estate video packages.

Our real estate video maker makes it easy to:

• Record individual video clips
• Trim and alter footage
• Add title overlays, captioning, and other text
• Layer in audio tracks for music or voice-overs
• Automatically add the Fair Housing and ADA logo and disclaimer
• Stitch it all together seamlessly with the touch of a button

With just a little practice and inspiration, you’ll be producing professional-quality video tours and marketing spots in no time.

Real Estate Photography

While videos are key to marketing and displaying your properties, high-quality photography is still very important. You should research and practice framing, lighting, and composition. It’s critical to find the best real estate photography camera app for your specific phone, and research “real estate video exposure” tips for smartphones.

High-quality images relate information in a different way than video by allowing the viewer to study a single frame. This can be helpful when your buyer is focused on details and wants to really study each part of a real estate photo.

Real Estate Videography Tips

While the art of videography has been around for some time, it is not a science. However, here are some best practices to keep in mind when shooting real estate tour and promotional footage:

• Your face adds value. Prospective renters want to see the property, but they also need to get a feeling for the people they will be renting from. It’s a good idea to incorporate your face and voice into your videos.
• Master timing . You can fix a lot in the editing phase, but recording using compelling timing is key to keeping viewers engaged. This takes practice and some intuition from experience.
• Brevity is better. Cover all the shots, angles, and information that needs to be covered, but be respectful of the viewer’s time. Find the balance between concise and thorough.
• Use adequate lighting. When planning a tour, be sure your interiors are well-lit when shooting. Consider exterior light available, and bring along an external light source just in case.

Virtual Tours for Real Estate

360 virtual tours is another type of tour in real estate. And like we mentioned before, unit-level video tours are other options you’ll see. Time and practice have proven that a live or recorded human-hosted video tour is essential in the apartment search for prospective renters. With 3D virtual tours, if you struggle to learn how to make a virtual tour video, then look to Realync’s Real360.

With Realync Studios , we can create your videos for you. Or show you how to make a video tour and virtual tour for real estate using our DIY video tour app. A virtual tour app makes the apartment search authentic and makes prospective renters feel like they are really there.

Newsletter Signup

Ready to get real, accelerate leasing, speed up lease up.

by providing construction updates and showcase your space without having to do hard hat tours.

PRE-LEASE OCCUPIED UNITS

by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES

when you receive notifications when prospects are viewing videos to cater your follow up.

SPEND LESS TIME TO CLOSE EACH LEASE

by removing roadblocks and barriers in the leasing process.

INCREASE SIGHT-UNSEEN LEASING

by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

Promote your programs better.

via pre-recorded videos by linking via social media or internal apps.

DECREASE MAINTENANCE REQUESTS

by creating maintenance videos.

REINFORCE COMMUNITY RULES

by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

REDUCE REPETITIVE QUESTIONS

because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

More Than Software

Virtual training.

is available for every property utilizing Realync.

Make your video efforts consistent

with one set, standardized process and platform.

TRACK ENGAGEMENT And Usage

across your entire portfolio.

Partner with the Realync Team

to create a personalized training program to be rolled out across all properties.

Are you Ready to Get Real?

Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!

Video Series

Learn how to measure the success of your video strategies with our quick, free, and easy-to-follow video series.

Privacy Overview

5 Ways to Create a Great Walkthrough Video for Your Listing

As New York real estate has gone virtual, we’ve seen an outpouring of creativity from the local agent community. To reach remote customers, NYC agents are making use of features that serve as an alternative to open houses . In particular, they’ve turned to real estate walkthrough videos to help their listing stand apart.

More than half of the nearly 2,000 walkthrough videos on StreetEasy right now were added in the final two weeks of March. These virtual tours appear within the photo carousel of a listing’s page. And so far, they’re proving to be a great way to get your listing in front of remote customers.

So how exactly do you create a great walkthrough video? For both rental and sales listings, the most effective videos have a number of things in common.

General Tips for a Real Estate Walkthrough Video

• Plan Ahead: Set aside time beforehand to consider the unit. What are the selling points? Check them against what’s on the listing page. Then, as you plot your walkthrough, consider those selling points as checkpoints in the journey you’re taking viewers on to create an arc.
• Be Complete: Start at the front door or even the block outside. Help buyers and renters understand how the unit fits into the building as a whole, and how the building fits into the neighborhood around it.
• Show: Include as much detail as possible. Open cabinets, closets, whatever you’d want to inspect inside your next home.
• Tell: If possible, provide commentary yourself. Talk the viewer through the tour of your listing, and don’t be afraid to show off your personality! Pro tip: Write a script to serve as your voice-over — the more thorough you are, the better.
• Take Your Time: To ensure you don’t rush viewers through your tour, be sure to move slowly and keep the camera steady. If you’re recording on your phone, hold it horizontally.

Now that you have a general blueprint, let’s explore how to craft a walkthrough video that’s suited to your listing. We realize the COVID-19 situation may limit your production capabilities at this moment. But as you’ll see below, there are a number of formats you can work within to create a unique experience for home shoppers.

Successful Types of Walkthrough Videos

The montage.

We understand you may not have the building access you’d need to create a walkthrough video. If this is the case, you can stitch together existing high-quality images and the floor plan. Follow the example set by the listing agents below, and consider lingering on images that highlight what’s great about your listing.

• 371 Fort Washington Ave. #3E
• 130 Bradhurst Ave. #703

The Entertainer

Bring your personal brand to the fore like these agents, who get face to face with the camera and talk to viewers directly. They’re quick and to the point when it comes to highlighting the apartment’s best features, but by putting across some personality, they also leave a lasting impression.

• 410 Central Park West #3F
• 622 West End Ave. #4W

Feeling camera shy? You don’t have to be the star of your video! Note how in this example, the agent creates a one-on-one intro before switching perspective to tour the property — just as you would in person.

• 427 Seventh Ave. #2

The Strong, Silent Type

We recommend voice-overs, but as you’ll see here, they aren’t essential to a successful walkthrough video. These examples take care to show details a potential customer would want to see — inside the fridge, microwave, closet, shower, you name it! Not only are they paced and thorough, they create a sense of daily life living in the unit, the building, and on the block.

• 105 Thompson #16
• 74 Charles St. #5A

The Converted 3D Tour

Already have a virtual tour for your listing? (If not, you can work with your client or the current tenant to create one ). If so, use your 3D Home tour to craft a video that can add one more dimension for buyers and sellers. This way, you’ll be able to ensure they don’t miss any of the selling points you’d cover in person. The example below creates a cohesive clip out of images from a 3D Home virtual tour.

• 32 W. 86th St. #1A

The Lo-Fi DIY

Plenty of agents have created compelling walkthrough videos without a fancy camera or editing software. Sound like you? Then take note of how the following example takes its time and strikes a balance between showing the space and telling you about it. You can record your voice-over as you go, in real time. Just remember that a prewritten script is usually a good idea!

• 233 E. 69th St. #8F

— Hey, agents! Do you have stories and tips about how you’re continuing to do business despite the massive COVID-19 disruption? We may want to feature you here or elsewhere. Please drop us a line at [email protected] and tell us your story.

MORE FROM STREETEASY

Find your Next Home

Follow streeteasy, keep reading in industry hub.

Recap: Don't Call It a Comeback – Patterns in NY Housing Market Recovery

StreetEasy and Phase 2 of NYC's Reopening: How We're Helping Our Partners

How NYC Agents Are Staying Nimble and Still Closing During COVID-19

SCRIPTS: VIRTUAL HOME TOURS

by michaelbrue | Apr 30, 2020 | Real Estate , Scripts | 0 comments

Here are some scripts for right now. Your clients are looking for encouragement, ways to keep spirits high, tips for cutting expenses, and valuable advice for navigating this new normal. To help you showcase your expertise and stay connected to your sphere, we’ve put together a collection of timely, client-facing marketing assets below. Copy and customize with any specific messages you’d like.

This collection includes:

• Email (Subject line, body copy, and image header)
• Call scripts
• Text scripts
• Social post (Caption and image options)

IMPORTANT: Please note that the video tour feature is COMING SOON to the KW App. The feature should be live within the next week

Live Video Home Tours

SUBJECT LINE

Tour a home without taking a step.

Dear (Client),I hope that you and your family are staying safe and doing well. I’m reaching out because lately there has been a lot of interest in touring homes for sale virtually. If you’ve been considering a new living situation, right now could be an excellent time to start your search. And, with live video tours, it’s never been easier to find your next home from any room in yours. The first step? Download my app [include unique download URL] and start searching. Here are just a few features you can expect:

       1. Live Video Tours – Coming Soon

Scroll to the bottom of any property page and press the “Schedule Tour” button to arrange a live video tour for whenever and however is most convenient for you.

       2. Neighborhood Search

Browse houses and gain proprietary market stats and local insights from any neighborhood that strikes your fancy.

       3. Landmark Search

Find properties close to specific landmarks such as museums, parks, universities, monuments and more.

       4. Collections

Curate your favorite homes into custom collections that allow you to share and collaborate with friends, relatives, and me, your agent.

        5. Guide

My custom buyer and seller guide outline the entire real estate transaction, making it easy to know what to expect and keep track of the entire process.

For more information on my KW App , call or text me at any time. I’m always happy to answer any questions or just chat for a bit.

CALL SCRIPT

NOTE: Please review this page to ensure you are in compliance with the Do Not Call / Telephone Consumer Protection Act.

 AGENT:        Hi, [client]! It’s [agent], and I just wanted to call and see how you are doing.

[LISTEN AND RESPOND EMPATHETICALLY]

I was also calling to let you know I will soon be doing video tours through my

KW App. Have you downloaded it yet?

Great! All you will do is scroll to the bottom of any property, click the “Schedule Tour” button, select “Live Video,” and indicate when and on what video platform you’d like me to reach you.

From there, I’ll give you a live walkthrough of the home while answering any questions that come to mind. It’s just like seeing it in person, except you don’t have to move an inch.

[IF NO]                                    

Okay. Well, I just sent you an email with a download link and information on how to set up a video tour, if that’s something you would be interested Let me know if you don’t see it and I’ll be happy to send it again.

It was nice talking to you, as always, [client]. Keep staying safe and let me know if there’s anything else I can do for you.

TEXT SCRIPT

TEXT:             Hi, [client]! It’s [agent]. I just wanted to tell you I will soon be doing video tours through my KW App! I also sent you an email with a download link and instructions on how to get started. Take care and stay safe. Will I see you on a video tour soon?

SOCIAL POST

TEXT:             ❗ BIG NEWS ❗ LIVE VIDEO TOURS coming soon on my

KW App 🎥. Soon, you can simply scroll to the bottom of any property and press “Schedule Tour” to get started. And, if you haven’t downloaded my app yet, here’s the link: [include unique download URL]

Leave a Reply Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Discover more from Michael Brue

Subscribe now to keep reading and get access to the full archive.

Type your email…

Continue reading

• Buyer Agent 101
• Listing Agent 101
• Getting Your License
• Open Houses
• Stats + Trends
• Realtor Safety
• Social Media
• Website Marketing
• Referral Marketing
• Property Marketing
• Branding + PR
• Marketing Companies
• Purchasing Leads
• Prospecting
• Paid Advertising
• Generate Listings
• Generate Buyer Leads
• Apps + Software
• Lead Gen Companies
• Website Builders
• Predictive Analytics
• Brokerage Tech
• Building a Brokerage
• Recruiting Agents
• Lead Generation
• Tech Reviews
• Write for Us

All products mentioned at The Close are in the best interest of real estate professionals. We are editorially independent and may earn commissions from partner links.

15 of the Best Real Estate Scripts That Actually Convert

After five years as an agent, Trevor quickly transitioned into a Success Coach with Coldwell Banker Realty. He then joined the Zillow Homes team, selling over 150 homes in the Denver area. After leaving Zillow, Trevor founded Modern Agent Coaching, focused on helping agents ignite their business through individualized lead generation strategies and accountability coaching. See full bio

• Internet Leads
• Zillow Leads
• Circle Prospecting
• Sphere of Influence
• Networking or Event Follow-up
• Purchased Leads
• Bringing It All Together

Knowing what to say to a new lead can be tough, especially if you’ve never met them and you’re trying to sell your services. I’ve put together 15 of the most common scenarios in real estate and took our years of real estate experience to share the best real estate scripts for conversion and setting appointments. Remember your goal on the phone: to get a meeting . This way, you have the opportunity to dazzle and convert a lead into a client. Review these real estate scripts to prepare for your next client conversation. 

1. Internet Leads

Internet leads are the ones who find you on social media or via your website. This script is intended to be engaging and helpful—your goal is to move this lead further down the funnel by offering personalized assistance and setting up an appointment (or follow-up conversation). These leads can respond remarkably well to texting, so we’ve put together a list of the best real estate text message scripts .

Hello, is this {Lead Name}?

Yes, speaking.

Hi {Lead Name}, I’m {Your Name} with {Your Company}. I saw you were looking at homes in {Area} on our website. How’s your search going so far?

[They share their experience.]

I can imagine! Finding the right place can be quite the journey. Are there specific features you’re looking for in a home, or any must-haves that would make a property stand out to you?

[They describe what they’re looking for.]

Great insights, thank you. It helps to know what you’re envisioning. We have access to some listings that aren’t widely advertised yet and could match your criteria. Plus, I can guide you through the search to make it less overwhelming.

[Shows interest or asks for more information.]

I’d love to share more and help narrow down your options. Could we set up a time to chat more about your needs and how I can assist? What’s your schedule like this week?

[They suggest a time or ask for more information.]

Perfect, I’ve noted that down. Before we go, may I have your best email address? I’ll send over some preliminary options and a bit more about how I work with clients to find their perfect home.

[Provides email.]

Thank you, {Lead Name}. I’m looking forward to our conversation and helping you with your home search. You’ll see an email from me shortly. In the meantime, feel free to reach out if you have any questions.

The LPMAMA Script for Real Estate & How to Use It

<back to top>

2. Zillow Leads

These leads could be anywhere in the sales funnel—from the very start of the real estate process to buyers ready to make an offer. It’s important to find out their interest, understand their needs, and provide additional value, like a quick real estate comparative market analysis (CMA) for the home and surrounding area. Since you already have their information, your goal is to encourage them to engage with you.

Hello {Lead’s Name}, this is {Your Name} with {Your Real Estate Agency}. I’m reaching out regarding your recent interest in the property at {Property Address} you saw on Zillow. How are you today?

I’m good, thanks. Just looking around for now.

Fantastic! I’m glad to hear you’re exploring options. What did you think about {Property Address}? Do you have any specific questions about the property or anything you’d like to know more about?

[They might ask specific questions or express general interest or concerns.]

If they have specific questions:

Great questions! [Provide detailed answers.] If you’re open to it, I can also arrange for a private viewing of the property at a time that suits you, so you can get a better feel for it. Would that be of interest to you?

If they express general interest or concerns:

I understand. Finding the right home can be a journey. Besides {Property Address}, I have access to several other listings that might meet your criteria. Can I ask what specific features you’re looking for in a home?

Also, could I get the best email address to send you more detailed information and perhaps some additional listings that match your criteria? And what’s your preferred method of communication for future updates?

[They provide contact information and communication preferences.]

Thank you, {Lead’s Name}. I’ll send that information over to you shortly. In the meantime, feel free to reach out with any more questions or if there’s anything else I can do to assist in your home search. Looking forward to helping you find the perfect home!

Don’t have Zillow leads to use this script with? Check out Zillow Premier Agent. You can become a featured agent on the Zillow platform in your chosen zip code. Check out availability in your area at the link below.

Ensure you have alerts set up for expired listings in your area. While you can’t reach out to them before the listing expires, set a reminder to call them the next day. Sometimes, sellers of expired listings may choose to pull their home off the market to wait for a better time. It’s a great idea to integrate them into your real estate farming strategy . 

Expired leads can be frustrated with agents and the market since they failed to sell their listing, so study this real estate script closely:

Hello, I’m {Your Name} from {Your Company}. I’m reaching out to check if your property has been sold yet.

No, it hasn’t.

Are you still interested in selling it, or have you decided against it?

No, we’ve decided to withdraw it from the market for now.

I understand. But, just out of curiosity, if I had a potential buyer, would you still be open to considering an offer?

Why do you ask? Do you have someone interested?

While I haven’t personally viewed your property yet, I represent clients currently looking in your neighborhood. Should they express interest, would you be open to considering their offer?

How come you didn’t show it to your buyers when it was listed?

Our approach prioritizes new listings first. Once we’ve explored those options, we then extend our search to include other suitable properties for our clients. I’d like to come by and preview your home to see if it fits any of my clients’ requirements. How does Friday at 5 p.m. or Saturday at 11 a.m. work for you?

Can’t you just bring your buyers directly? I’m not signing any agreements.

I prefer ensuring a good fit before arranging any visits to respect both your time and that of my clients. A brief preview by me would be the first step. Does tomorrow work for you?

Saturday is better, I suppose. Maybe around 11 a.m.

Excellent. I’m also curious, what do you think was the reason your home didn’t sell?

The agent didn’t market it enough.

I hear you. It’s frustrating when your home doesn’t sell. Did they go through a marketing checklist with you? Together, we can find out exactly why your listing might not have sold. This way, when you’re ready to re-enter the market, you’ll be prepared to avoid pitfalls. I’d be glad to go through a seller’s checklist with you during our meeting on Tuesday.

Alright, that sounds interesting. But I’m still not signing anything right now.

Absolutely, there’s no pressure to sign anything. Let’s first see if your home meets my clients’ needs. When I visit, I’ll also share how I work to secure the best possible price for our listings. At the least, you’ll gain insights into my successful sales strategy. See you on Saturday at 11.

(Proceed to log the details of this conversation in your CRM system.)

The 15 Best Expired Listing Scripts & Best Practices

For sale by owner listings (FSBO) can be intimidating, but they actually make great leads—after all, they’ve already expressed that they want to sell their home! Many agents might say that FSBOs are tough because they’ve already expressed selling a home on their terms, but they’re not as rude as you think. They need your help to develop a pricing and marketing strategy that will sell their home.  With FSBOs, you have to make sure you’re offering value. Pricing is often the key in an FSBO situation. We’ve given you one FSBO script here, but if you want more, we’ve compiled a list of the best FSBO scripts for real estate agents .

Hello, I’m {Your Name} from {Your Company}. Could I confirm if you own the property at {Property Address}?

Yes, that’s me. What’s this about?

I was curious if you’ve ever thought about partnering with a real estate agent?

Ugh. No, I haven’t.

I see. Just for arguments’ sake, if I could secure a higher selling price than you might get on your own, would you be open to a conversation?

How can you be so sure? What do you believe my property is worth?

Without having seen your property, I can’t say for certain. However, my marketing strategy is designed to maximize exposure. The greater the interest, the higher the potential selling price. How about I drop by for a no-pressure highest price analysis? All I need is a brief tour of your home and a chance to share my approach for fetching you the best price. I’ll leave the CMA with you to decide.

I’m not keen on pushy sales tactics, but I’m willing to listen if there’s no commitment required.

Absolutely no commitment. To ensure your safety during showings, I’ll also bring along a Security Checklist. It’s crucial to stay safe with visitors in your home. I’m available to meet on Tuesday at 5 p.m., or would Thursday at 7 p.m. suit you better?

5. Circle Prospecting

These are leads in your farm or surrounding area where you just did a deal or an open house, also known as circle prospecting . It should be a small farm territory designed to sniff out potential leads interested in real estate. These are going to be true cold calls. This script is respectful and informative, offering value through market insights while gently probing for potential interest in selling or referrals.

Circle prospecting is cold outreach, but by touching a cold lead twice with door knocking, you can make an impact. Check out a few of our other tips for real estate door knocking .

Hello, may I speak with {Homeowner Name}?

This is them.

Hi {Homeowner Name}, I’m {Your Name} with {Your Company}. I hope I’m not catching you at a bad time. I’m reaching out to your neighborhood because I recently had the privilege of selling a home just around the corner from you at {Address of Sold Listing}. Have you heard about the sale?

[They respond, possibly with interest or indifference.]

Yes, it was a great success and it got me thinking about how I could assist others in the neighborhood. Real estate in {Area} is quite dynamic right now. By any chance, have you considered selling your home or maybe curious about the current market value?

[They express interest or decline.]

If interested:

That’s great to hear! I’d love to provide you with a no-obligation market analysis to show you what your property could fetch in today’s market. It’s a great time to sell, and knowing your home’s value is the first step.

If not interested:

I understand, not everyone is looking to sell right now. But, if you’re ever curious about the market or need any real estate advice, I’m here in the neighborhood and happy to help.

Before I let you go, do you know anyone in the area who might be thinking of selling or buying? We’re seeing a lot of activity and it’s a great time for real estate decisions.

[They might refer someone or not.]

Thank you for your time, {Homeowner Name}. Can I add you to my email list for future events and fresh listings? Now you’ve got my contact information in case you or someone you know needs assistance.

Homeowner: 

Sure, that sounds OK.

Perfect. Thank you so much. Have a great day!

6. Open House

Open houses are a great way to get new clients quickly. Using an open house app that gathers your clients’ contact information will help you level up when making these follow-up calls. Since these potential clients have already expressed interest in real estate, you must grab more info to be able to target these folks. They haven’t selected an agent because they haven’t found one they like yet—let that agent be you!

Hi there, I’m {Your Name} from {Your Company}. May I speak with {Prospect’s Name}?

Yes, this is them.

Thanks for visiting our open house today at {Address}. I assured the homeowners I’d touch base with all our visitors for their impressions. Could you spare a moment for a few questions?

Sure, go ahead.

What were your thoughts on the property? Did it align with what you’re looking for?

It was OK, but it didn’t quite match our taste.

Understood. How did you come across the open house announcement?

We noticed the advertisement.

It seems like you’re on the hunt for the perfect home at a fair price. Did you know that by searching independently, you’re only scratching the surface of available homes? Many of our exclusive listings are offered to preferred clients before they’re even listed on the MLS or showcased at open houses. If you’re truly committed to finding your ideal home at the right price, how about we schedule a time for you to come by my office? We can have a chat over coffee and pinpoint exactly what you’re searching for. This way, you’ll be the first to know about prime properties the moment they hit the market.

Yes, that would be great! We keep getting to homes too late to make an offer.

Fantastic. And I hear you—it’s a tight market! But there are still homes out there. I’m available Thursday at 12 p.m. or Friday at 5 p.m. Which suits you best?

Thursday at noon works for me.

Excellent. I’ll need to ask a few questions to ensure our meeting is as productive as possible:

• Do you currently own your home, or are you renting?
• If you own, will you need to sell your current home before purchasing a new one? OR If renting, when does your lease end?
• What’s your budget for the new home?
• Have you been prequalified for a mortgage yet?
• What’s your timeline for moving?
• Are you already working with another real estate agent?
• (If yes) Do you have a contractual agreement with them?

Great, thanks! This gives us a solid foundation to start from. I’m looking forward to our meeting on Thursday. I’ll send over my office address shortly. How do you prefer to be contacted, email or text? Here’s my contact info in case you need to reach out before our meeting. See you soon.

Rest assured, this isn’t a one-size-fits-all for open house leads. We’ve got some fun ice breakers and 15 more open house scripts for real estate agents .

7. Social Media

These social media leads usually come through mutual Facebook groups, your connections, or perhaps an advertisement. For these leads, you’ve got to be approachable and engaging. Curious about how to use social media marketing to get real estate clients? We’ve got 21 proven social media marketing techniques that actually generate leads. 

Just remember to respect the casual nature of social media—make your script personalized for your situation. Here’s a sample:

Hello {Lead’s Name}, it’s {Your Name} from {Your Real Estate Company}. I noticed your interest in our property listing on {Social Media Platform}. How are you doing today?

Hi, I’m doing well, thanks. Just exploring options at the moment.

That’s great to hear! Exploring is the first step to finding the perfect place. Were you looking for properties in the {Area} area? I saw that’s where the property you were interested in is located.

Yes, I’m considering {Area}, but I’m trying to figure out what fits within my budget.

Understood, finding the right fit within your budget is crucial. To help you with this, I can prepare a comparative market analysis (CMA) for properties in {Area}. It’ll give you a clear idea of what you can expect within your budget. How does that sound?

That sounds helpful, actually.

Wonderful! I’d love to go over this CMA with you and discuss your property needs in more detail. How about we meet up for coffee or, if you prefer, we can have a Zoom call? It’s a great way for me to understand exactly what you’re looking for.

Coffee sounds good. When are you available?

I’m available {provide a couple of time options}. What works best for you?

[They provide a time.]

Perfect, I’ve got us scheduled for {confirmed time and date}. Can I get the best email to send you the meeting details and my contact information?

Sure, it’s {email}.

Excellent, you’ll have all the details in your inbox shortly. I’m looking forward to our meeting and helping you navigate your options in {Area}. If anything comes up before we meet, feel free to reach out. Here’s my contact info: {your contact information}.

Thanks, I appreciate it. See you then.

You’re welcome! See you at {confirmed time and date}. Have a great day!

8. Referral 

A real estate referral should be a warm lead who’s already familiar with your name and may even be expecting your call. Your goal here is to continue to build rapport with them, verify their information, and set an appointment. This is one of those real estate agent scripts where you should feel free to be flexible and adapt your conversation to suit their needs. The referral you’re calling may be ready now, or they may not be ready for a year. Your job is to establish rapport and a relationship.

Hi, is this {Referral Name}?

Yes, it is.

Great! I’m {Your Name}, a friend of {Referrer’s Name}, who mentioned you’re looking into real estate. How’s everything going?

[Their response.]

Glad to hear! I’d love to learn a bit about what you’re looking for and how I can assist. Do you have a few minutes to chat now or is there a better time?

[They suggest a time or continue the conversation.]

Perfect. Before we dive deeper, could I get your email and the best number to reach you? I promise to keep it just between us.

[Provides contact info.]

Thanks, {Referral Name}. I’m looking forward to helping you out. Let’s touch base {at the suggested time}. Have a great day!

9. Sphere of Influence—Touching Base

It’s important to stay in touch with your sphere of influence at least once every few months. After all, referrals are the lifeblood of the real estate industry. Touching base with your sphere is an excellent way to get warm leads. They already know, like, and trust you. 

You should periodically check in with them as you’ve built the rapport. You could even use a few of our real estate pop by ideas to really make an impact. After a few months, you’re bound to hear the words, “Actually, I think my friend’s looking for a home. Could you help them out?”

Hi {Contact Name}, this is {Your Name} affiliated with {Your Company}. How are you today? Do you have a minute to chat?

Yes, I’m doing well, thanks. Sure, what’s up?

Thank you, {Contact Name}. The reason for my call is to ask a small favor. As you might know, referrals from satisfied clients are incredibly important to my business. I was hoping you might feel comfortable recommending me to anyone you know who might need help buying or selling a home. Could you think of someone right now, perhaps a coworker, friend, or family member, who might be looking to make a move?

That’s wonderful! Would you mind if I contacted them directly? Could you share their contact details with me?

(Get information.)

Thank you so much for that; I really appreciate your help.

That’s completely OK, I really value your time for considering it. Moving forward, I understand this won’t always be at the forefront of your mind. Would it be alright if I checked in with you every few months, just to touch base? No pressure at all, I promise.

Thank you so much, {Contact Name}. Your support is genuinely appreciated. Remember, if there’s ever anything I can do for you, your family, or your friends in terms of real estate, don’t hesitate to reach out.

Thanks again for your time today, and have a fantastic evening. I look forward to possibly catching up in a few months, or sooner if you think of someone who could use my services.

10. Networking or Event Follow-up

This script is best for someone you recently met at a networking event . Your goal is to focus on mutual benefits and the potential to collaborate. Even if they’re not interested in real estate now, you intend to establish a productive personal relationship.

Hi {Contact Name}, this is {Your Name} from {Your Company}. We met recently at {Event Name}. How are you today?

Hey, {Your Name}. Great to hear from you. I’m doing great. You?

I’m glad to hear that—same here! I really enjoyed our conversation about {discussion}. It got me thinking about how we might be able to support each other’s goals. Have you had any more thoughts since our chat?

[They share their thoughts.]

That’s interesting. From what you’ve told me, it sounds like there could be some synergy between what you’re looking for and the services I provide. For instance, if you’re considering investing in real estate or know someone who is, I’d be happy to share my market insights and how I can assist.

Would it be possible to meet for coffee or a quick call next week? I think it could be valuable to explore this further and see how we can help each other out.

[Agrees or suggests a time.]

Great, I’ll set that up. Before we go, can I confirm the best number and email to reach you? I’d like to send a calendar invite and a brief overview of what I can offer.

[Provides contact information.]

Perfect, {Contact Name}. I’m looking forward to our meeting and seeing where this conversation can take us. Thanks again for your time today, and I’ll be in touch with those details shortly.

11. Purchased Lead

When you buy real estate leads , it’s essential to build rapport quickly. Acknowledge their interest and then offer value. Try to convert them to a deeper conversation by setting up a meeting. This way, you can provide personalized attention and dig into their needs.

Hello {Lead’s Name}, this is {Your Name} from {Your Real Estate Company}. I hope you’re doing well today. I’m reaching out because I saw your interest in finding a home in the {Area} area. Is that right?

Yes, I’m looking.

Fantastic, thank you! I understand that navigating the real estate market can be overwhelming, especially with so many options and considerations. To make this easier, I offer a personalized service to my clients, including a detailed comparative market analysis (CMA). This can give you a clearer picture of what your budget can get you in {Area}. Is this something you’d be interested in?

Yes, that sounds useful.

Great to hear! I’d love to discuss your specific needs and preferences to ensure the CMA is tailored just for you. Could we set up a time for a coffee meeting or a Zoom call? It’s a great opportunity for us to dive deeper into your real estate goals.

A Zoom call works for me.

Perfect, I have availability on {offer a couple of time options}. What suits you best?

Excellent, I’ve scheduled us for {confirmed time and date}. May I have your email to send you the Zoom link and a brief overview of what we’ll cover?

Wonderful, I’ll send that over shortly. I’m looking forward to our meeting and helping you find the perfect property in {Area}. If you have any questions before our call, don’t hesitate to reach out. Here’s my contact info: {your contact information}.

Thanks, I appreciate it.

My pleasure! Talk to you on {confirmed time and date}. Have a great day!

Looking for leads? Check out Market Leader. They’ve got leads on-demand, a great client relationship manager (CRM), and an entire suite of tools for your business.

12. Buyer 

For an interested real estate buyer , you should focus on understanding what they need—they may not know. We’re talking areas and must-haves, like central AC or a primary bedroom on the first floor. Provide value and empathize with their situation. Then, set the stage to grab an appointment for a deeper consult. We’ve put together a real estate buyer questionnaire to have on standby for these conversations as well.

Hi there, is this {Buyer’s Name}?

Fantastic, {Buyer’s Name}! I’m {Your Name}, a real estate agent with {Your Company}. How are you today?

I’m doing well, thanks. How about yourself?

I’m great, thank you for asking! I understand you’re exploring the possibility of buying a property. Do you have a few minutes to chat about what you’re looking for?

Sure, I have some time.

Wonderful! To start, may I ask what’s motivating your move right now?

[Buyer explains their situation.]

That makes a lot of sense. Finding the right home to match your needs is crucial. Have you identified any specific areas you’re interested in, or are you still exploring your options?

[Buyer provides details.]

Got it, {Area} is a great choice. Are there specific features or amenities you’re looking for in your new home?

Excellent, these details really help me understand what you’re looking for. I can provide you with a personalized list of properties that match your criteria. Also, I offer a complimentary comparative market analysis (CMA) to my clients, which could be very helpful in understanding the market better. How does that sound?

That sounds good.

Perfect! I’d love to discuss this further and dive into more details. Could we schedule a time for a coffee meeting or a Zoom call, whichever you prefer?

Great, how does {offer a couple of time options} work for you?

Fantastic, I’ve got us down for {confirmed time and date}. Can I have your email to send you the Zoom link and a brief introduction to the properties we’ll discuss?

Perfect, I’ll send that over to you. I’m really looking forward to helping you find your ideal home. If you have any questions before our meeting, feel free to reach out. Here’s my contact information: {your contact information}.

Thank you, I appreciate your help.

It’s my pleasure, {Buyer’s Name}. Talk to you soon!

This script is designed to be adaptable. Your goal is to connect with the real estate seller personally while positioning yourself as their go-to real estate expert. You’ll demonstrate your marketing and listing knowledge by offering value and having a detailed discussion about your selling strategy. We’re looking for an appointment and a successful partnership with your seller.

Hello, may I speak with {Seller’s Name}?

Hi {Seller’s Name}, I’m {Your Name}, a real estate agent with {Your Company}. I’m reaching out because I’ve noticed you’re considering selling your property, and I wanted to offer my expertise and support in this process. Do you have a moment to talk about your plans for selling?

Yes, I’ve been thinking about selling, but I’m not sure where to start.

That’s exactly what I’m here for. Selling a home can seem overwhelming, but with the right strategy, it can be a smooth and rewarding process. May I ask what’s prompting you to sell at this time?

[Seller explains their situation.]

Thank you for sharing that with me. Understanding your motivations helps me tailor my approach to suit your needs. Have you thought about when you’d like to sell or any goals you have in mind for this sale?

[Seller provides details.]

Great, those are important factors to consider. I specialize in {Your Niche} and have a track record of helping sellers in {Area/Your Niche} achieve their goals. I’d like to offer you a complimentary comparative market analysis (CMA) to give you an idea of what your property could sell for in today’s market. How does that sound?

That sounds helpful.

Perfect! I’d also love to meet with you, either in person over coffee or via a Zoom call, to discuss your selling strategy in more detail and answer any questions you might have. This way, we can ensure we’re aligned with your expectations and timeline. What works best for you?

I think a Zoom call would be good.

Excellent choice. How does {offer a couple of time options} work for you?

Fantastic, I’ve got us scheduled for {confirmed time and date}. Could you please provide me with your email address? I’ll send over the Zoom link and some preliminary information about the market analysis.

Great, I’ll send that information over to you. I’m looking forward to our meeting and helping you navigate the selling process. If you have any immediate questions, feel free to reach out to me at {your contact information}.

Thanks, I’ll see you then.

Thank you, {Seller’s Name}. I’m excited about the opportunity to work with you. Have a great day!

14. Investor

Investors are a great real estate prospecting source to build your network and your brand. They’re always on the lookout for a deal, so having a few in your back pocket is key to building your business. Plus, investors tend to be tight-knit. When you’ve done a great deal with one, they will likely talk you up to their network. 

A great way to find investors through cold calling is with absentee homes. You can use a tool like The Share Group or REDX to find these owners, then strike up a conversation. You might be able to strike up a great professional working relationship by offering them value and speaking their language. 

Hello, I’m {Your Name} with {Your Company}. Could I confirm if you’re the owner of the property at {Property Address}?

Yes, that’s correct. Why do you ask?

I was curious to know if you’ve considered selling your rental property at this time?

No, not really.

Understood. However, would it be of interest to you if I contacted you about a great investment opportunity in the future? It’s rare for anyone to pass up a truly good deal.

I’m not looking to purchase more property at the moment.

No problem at all. I often come across excellent property deals that go quickly. Would you be interested in joining my email list? This way, you can have early access to these opportunities when you’re ready to invest again. There’s no commitment required. I just need your best contact information.

OK, that seems reasonable. Here’s how you can contact me.

Fantastic. I’ll add you to our exclusive property alerts list and check in with you from time to time about any standout properties that hit the market. Just for my notes, can you tell me what types of properties catch your interest most? Are you into single-family homes, condos, duplexes? Any specific preferences help me tailor the information I send you.

If you’re looking for a place to start with your geographic farm, look at REDX. It provides the information you need to start calling—plus a built-in dialer.

• How to Find Real Estate Investors to Work With (in Any Market)
• 9 Skills Agents Need to Work With Investors & Close 50-100 Deals a Year
• 7 Critical Parts of Every Real Estate Investment Business Plan

Targeting renters is an easy way to fill your future pipeline. Deliver flyers and postcards to the apartment buildings in your farm area. You can offer a first-time homebuyer education seminar to showcase your expertise working with real estate buyers.

Hi, I’m {Your Name} from {Your Company}. I wanted to know if you’ve ever thought about owning your own home instead of paying rent.

No, we can’t afford a house right now.

Well, I have access to some nice entry-level homes that are priced well and in great condition. For a lot of people, the mortgage payment is less than what you’re paying for rent.

Really? You think you can get us into a house for less than our rent?

Yes. I’d like to invite you to attend a first-time homebuyers seminar I’m giving on {Date}, at {Time}, located at {Location}. You’ll learn everything you need to know to buy a home, and we’ll dive into some down payment assistance resources as well. All I need is your contact information to sign up.

That sounds great. Here is my contact information.

Thanks! Feel free to contact me any time—I look forward to seeing you there. (Add their details to your CRM system.)

Frequently Asked Questions (FAQs)

How soon should i call leads back.

You’ll hear it over and over— speed to lead . It makes a difference, especially if it’s a fresh internet lead. People like to know that their actions mean something. If they click a button to speak with someone, you should attempt to pick up the phone as quickly as possible. If you’ve got their cell phone number, a quick text makes a world of difference. If you need more help nurturing your leads, look into a tool like Agent Legend .

What do I say when I call them back?

Hopefully, your scenario is covered in our scripts above. However, you should know from that very first conversation what is most important to your clients—keep that top-of-mind in your communications with them. Take detailed notes so that you can personalize your follow-up.

What if they don’t answer? Should I leave a voicemail?

If you don’t get an answer, try again. If you’ve spoken with them before, you’ve hopefully been able to establish how your clients like to communicate. If not, your goal is to reach them. Don’t overthink this—you are not their top priority. Just keep trying and leave at least three voicemails. People are busy, and this is a numbers game. Don’t get discouraged—just enjoy the process and brush it off.

What questions can I ask if I get flustered?

A great acronym to remember is FORD, or Family, Occupation, Recreation, Dreams. These are four core areas of your client’s lives where you can get to know them better. “Tell me about what you like doing for fun,” or “Any great professional updates?” You can also ask, “Are you planning your next vacation spot?” These are all great ways to open the floor to learn more about your clients.

These situations should cover most of your bases for real estate follow-up scripts. If you want to use prospecting to get more leads to use with this script, we’ve put together fifteen of the best real estate prospecting tips . Many agents get hung up on following a script exactly, but the best conversations are organic. You’re looking to connect with your clients. We say it time and again; real estate is all about the people . Make a genuine connection with your potential clients, anticipate their needs, and provide them with outstanding service. Then stay in touch for those referrals—–that’s how you build a sustainable business. 

In the meantime, if there are any scripts for real estate agents that we’ve missed, leave them in the comment section or visit our Facebook group to share with the community!

After five years as an agent, Trevor quickly transitioned into a Success Coach with Coldwell Banker Realty. He then joined the Zillow Homes team, selling over 150 homes in the Denver area. After leaving Zillow, Trevor founded Modern Agent Coaching, focused on helping agents ignite their business through individualized lead generation strategies and accountability coaching.

Add comment Cancel reply

Your email address will not be published. Required fields are marked *

Related articles

19 real estate social media marketing tips to generate leads.

It takes a lot of know-how to maximize your presence on social media and turn that into real leads for your business. Here are some tips for leveraging your efforts.

Digital Closings: The Agent Guide for 2024

Navigating the ever-changing landscape of real estate means embracing new solutions that make buying and selling easier for everyone involved.

Become a Top Real Estate Buyer’s Agent: Key Role & Responsibilities

The mission for buyer's agents is deceptively simple: find the perfect property for buyers and guide them through the homebuying process. It’s pretty great, actually—kind of like being a real estate superhero. 

Success! You've been subscribed.

Help us get to know you better.

All About Real Estate Prospecting Scripts

Your Guide to Real Estate Prospecting Scripts

As a real estate agent, you’re going to have hundreds of interactions with clients and leads trying to sell them a home. During these conversations, you’ll hear their pain points, their goals, and more, allowing you to use this information to help them find the home of their dreams. However, finding new clients is often easier said than done. This is where real estate scripts come in.

Real estate prospecting scripts are a great way to boost your confidence, gain leads, and close deals. Whether you’re cold calling or working with a previous client , a real estate script can help you connect with a potential client and sell a home.

We’ve gathered examples of some of the best prospecting scripts for real estate agents , so you can be prepared for any situation you may find yourself in.

Want more real estate scripts? Download your FREE Agent Tools for listing scripts , open house scripts , and so much more!

What is a Real Estate Script?

A real estate prospecting script is a pre-planned set of dialogues used by professionals to engage potential clients. It includes key agent information, market trends, and prompts to gather prospect preferences. The goals of scripts in real estate are to establish rapport, gather information, and guide toward a successful transaction. Agents customize their real estate scripts for different situations while maintaining a consistent and professional approach to client acquisition.

Types of Real Estate Scripts:

• A real estate prospecting script to leverage your existing lead database is a strategic set of dialogues designed to initiate conversations with potential clients within your current contact list. It aims to engage leads, gather relevant information, and guide them towards successful real estate transactions, utilizing a pre-planned script tailored for effective communication and lead conversion.
• A real estate script for referrals is a set of predefined dialogues and prompts used by professionals to request and generate referrals from existing clients or contacts . 
• A For Sale By Owner (FSBO) script is a set of talking points used by agents when dealing with properties that are listed for sale by the owner. This real estate script is strategically crafted to engage with FSBO sellers, highlight the value of working with a real estate professional, and ultimately guide the owner toward considering agent representation.
• Door-knocking scripts aim to create a personal connection with potential clients and generate leads through face-to-face interactions. They often include key questions, responses to common objections, and a clear call-to-action to encourage further engagement or consideration to work with you.
• This script is crafted to facilitate virtual conversations, often through emails, messages, or social media , with the goal of turning potential leads into clients. This real estate script is adapted for the online environment to effectively communicate and convert leads in the digital space.
• These scripts are used when contacting property owners whose listings have expired without being sold. The script is strategically crafted to re-engage with these homeowners, highlight the agent’s services, and address potential reasons for the listing not being successful previously. 
• Open House Scripts aim to create a positive and informative experience for open house visitors, answer questions, and generate leads or interest in the property.
• The goal of a Buyer Script is to establish rapport, address questions or concerns, and ultimately assist the buyer in finding a suitable property. It may include questions about desired features, budget considerations, and the home-buying process, aiming to facilitate a successful and satisfying real estate transaction for the buyer.
• The goal of a Pre-Listing Appointment Script is used before your listing appointment to create a positive first impression, address any concerns, and set the stage for a successful collaboration between you and the property owner.

Prospecting Scripts for Leveraging the Database

As a realtor, one of the easiest ways to boost sales is by leveraging your existing lead database . 

Whether you maintain a Rolodex of client contacts or utilize CRM software for client management, having real estate prospecting scripts is crucial. Ensure you’re equipped with this script to effectively guide potential leads through the sales funnel, especially when seeking new customers within your database.

If you find yourself looking for new customers, leverage your database first and follow this real estate prospecting script:

• You: Hello, my name is (insert name), and I work for (insert company). I hope you are doing well. Do you have a quick minute to talk? 
• Client: Hi, yes, I’m free to talk.
• You: Great! I was wondering if you need help answering any real estate questions. Do you want to know the price of your home or anything about the current market conditions? 
• Client: Yes, I’d love to hear more!

Real Estate Scripts for Referrals

Another similar scenario where a script may come in handy is asking for referrals from existing clients . This real estate script for referrals goes as follows and can be used toward the end of a conversation:

• You: My business is based on referrals from clients like you. Before you go, do you know of anyone who’s looking to buy or sell a home now or in the future? 
• Client: Sorry, I don’t know of anyone at the moment.
• You: That’s okay. I appreciate your time and help, and if you know of anyone in the future, please don’t hesitate to reach out.

When reading through these prospecting scripts for real estate agents, it’s important to remember to use them loosely. You never know how a conversation will pan out, so adapt it as needed. 

For Sale by Owner and Cold Call Scripts

Mastering a fofor-sale-by-owner script might be one of the most challenging tasks on your plate, as most FSBO property owners are selling their homes by themselves for a reason. During the listing appointment, it’s important to build trust, which can be done by thanking them for inviting you over, requesting a tour of the home, and asking them qualifying questions, such as:

• “How long will you try to sell this home before you make the decision to list?”
• “My original intention was just to preview the home. However, after touring, I am 100% confident I can sell it. By taking all of the work off of your shoulders, would you consider listing your home with me this week?”

Another strategy to secure FSBO listings is to drive through your area, identify FSBOs, and make cold calls . Below is a real estate cold call script for FSBO listings:

• You: Hi, I’m (insert name) working for (insert company), I’m looking for the owner of the home for sale.
• Owner: Hello
• You: I noticed you listed your property with X bedrooms and X bathrooms. Are the rooms in good condition? How is the kitchen? Can you tell me more about the neighborhood?
• Owner: Provides answer
• You: Can you tell me why you’re selling?
• Owner: I’m relocating for a job
• You: Where are you moving to, and how did you decide on the area?
• Owner: I’m moving to (name of area) because it’s close to work and has great schools
• You: Great! Are you looking to sell to a friend, family member, or someone you know?
• Owner: No one in particular
• You: Great, what is your time frame and selling price? Also, what is your marketing strategy? If there was an advantage of using me to market your property, would you consider it?
• You: Awesome, let’s get together for 20 minutes to discuss ways to achieve your goals. I look forward to working with you.

Scripts for Door-Knocking

Door-knocking in real estate is another great strategy for finding leads and homeowners looking to sell. 

While door-knocking may seem intimidating at first, having a door-knocking script memorized can help you gain their confidence and work with you to sell their property. Follow this script when door-knocking:

• You: Hi, my name is (name) with (company), how are you today?
• Owner: I’m doing well, how are you?
• You: Great! I wanted to give you a quick update on the real estate market. Last month, we sold (X) homes, with (X) selling above the asking price. Were you aware of this?
• Owner: No, I wasn’t aware.
• You: Right now, we have more buyers than properties for sale. Are you interested in selling?

This is just one of the many real estate prospecting scripts you can use when door-knocking . Just make sure to modify it to your needs to appeal to your potential client.

Real Estate Agent Scripts for Online Lead Conversion

Another real estate script that will come in handy is one for online lead conversions. When it comes to online follow-ups, it’s important to remember that setting an appointment should always be your first goal. 

Below is a prospecting script for real estate agents who use online lead conversion:

• You: Hi (user’s name), my name is (name) with (company). After receiving your request for a deal on a property in the area, is that where you’re looking to buy in?
• User: Hello, thanks for reaching out. Yes, that’s the area I’m looking to buy in.
• You: Do you have a price range? 
• User: Around $400,000.
• You: Is your house on the market?
• User: Yes, it’s on the market.
• You: Do you not have an agent since you’re looking online?
• User: Correct, I’m not working with an agent at the moment.
• You: Would you be interested in working with a realtor?
• User: Yes, I’d be interested in discussing my options!
• You: Perfect! Let’s meet for 15-20 minutes, so I can show you what it takes to buy a home.

Expired Listing Prospecting Scripts

Expired real estate listings pose great opportunities for other agents to swoop in and help a homeowner sell their home. If you come across an expired listing, follow this real estate script:

• You: Hi, I’m looking for (name). This is (name) with (company). I noticed your home was no longer listed online. Is it on or off the market?
• Homeowner: Hello, yes, my home is no longer on the market.
• You: What reasons are you taking your home off the market? 
• Homeowner: I haven’t had any offers.
• You: Okay. If you did sell this home, where would you move?
• Homeowner: I would have moved to (location).
• You: When did you plan on selling and moving?
• Homeowner: In three months
• You: Why do you think your home didn’t sell?
• Homeowner: I don’t think we marketed very well.
• You: Knowing what you know now, what will you expect from your next agent?
• Homeowner: Someone who’s reliable, knowledgeable, and knows how to market properties.

With this script, you’ll be able to build a rapport with a homeowner who wasn’t able to sell their home, gaining their confidence and trust that you have what it takes to help them reach their goals.

Open House Scripts and Talking Points

Hosting open houses is an excellent way to meet people in the area in which you work, along with finding leads and more potential buyers for your client. Open houses also serve as a great way to network, allowing you to spread brand awareness and the services you offer to those who visit the open house.

When you host an open house and a potential buyer walks through your door, follow this real estate script below:

• You: Hi, I’m (name) working with (company name). How are you doing today?
• Potential buyer: Great! How are you?
• You: Fantastic! What is your name?
• Potential buyer: Provides name.
• You: (Potential buyer’s name), what brought you to my open house?
• Potential buyer: I saw a listing in the local newspaper
• You: Do you have a type of home you’re looking for?
• Potential buyer: A raised ranch with three bedrooms.
• You: Has anyone been helping you with your home search?
• Potential buyer: I’ve been looking by myself.
• You: What areas have you been looking at?
• Potential buyer: I’m interested in this neighborhood and surrounding neighborhoods.  
• You: Have you seen any homes that you’ve liked?
• Potential buyer: I liked a few raised ranches and a couple of colonials I toured.
• You: Wonderful! What held you back from making an offer?
• Potential buyer: I wasn’t sure if it was right for me.
• You: Do you have a price range?
• Potential buyer: $250,000
• You: Excellent! What’s your lender’s name and how much did they approve you for?

Through a conversation with a potential buyer at an open house, it’s important to understand their wants and needs. 

If they tour the home and decide it’s not right for them, make sure to let them know you have multiple other listings that might be a perfect match and that you’d be interested in showing them.

The Buyer Consultation

While real estate agents work with homeowners trying to sell their homes, they also spend much of their time working with buyers searching for a home. If you have a potential buyer, follow this real estate prospecting script and ask these important questions:

• What are some of the reasons for making the move? 
• What websites do you use to find property? How’s it going so far?
• Tell me more about what hasn’t worked for you throughout the home buying process?
• Have you seen anything you really like?
• What’s important to you about the location you live in?
• What are the five things you can’t live without?
• How soon would you like to be in the new home? 
• What price range are you looking in?
• Have you met with a lender? 
• Is there anyone else involved in the home buying process? 
• Do you have any questions for me?

Once you go through this buyer questionnaire, talk through the home buying process with the potential buyer. This includes information such as how to choose an agent, how to get approved by a lender, ways to negotiate , and so forth. 

After that, gain their trust by explaining what sets you apart from the rest, such as how you go above and beyond for your clients, and the tools and resources you have to help them find their dream home in their price range.

Pre-Listing Appointment Script

It’s also important to have a real estate prospecting script before a scheduled listing presentation where you receive the signed contract to sell someone’s home. 

Having a listing presentation script for this scenario can help ensure this step of the process goes smoothly. Here’s how it goes:

• You: Hi (name), it’s (your name) with (company). I’m calling to confirm our appointment for (day/time). Does that time still work for you?
• Homeowner: Hello! Yes, it does.
• You: Great! Let’s review a few things. You’re moving to (city) when you move, is that right?
• Homeowner: Correct.
• You: And you want to be there by (date), right?
• Homeowner: Yes . 
• You: Fantastic! Tell me again, what are your main reasons for selling this property? And what price do you want to sell your home for?
• Homeowner: I’m relocating for a job, and I want to sell my home for $350,000.
• You: How did you come up with that price?
• Homeowner: I looked at homes selling nearby.
• You: How much do you owe on the property?
• Homeowner: $50,000.
• You: Great. Are there any special features that you feel could impact the value?  
• Homeowner: Yes, I recently installed a new roof and driveway.
• You: Perfect, and is there anything that could negatively impact the property value?
• Homeowner: The windows will need to be replaced soon.
• You: This sounds great. I’ll be sending over my marketing proposal via email. Can you review it before I arrive?
• Homeowner: Yes, I can do that.
• You: I’m really excited about the opportunity to sell your home. I want to be 100% prepared before I come out, so I have some additional questions for you. Do you have a few minutes?
• Homeowner: Thank you, and yes, I have some time.
• You: Fantastic! Will all the decision makers be there when I arrive?
• Homeowner: Yes, they will.
• You: Do you have any questions for me before I arrive to prepare for our meeting?
• Homeowner: Not at the moment.
• You: Perfect. Will you be ready to list with me at the appointment? 
• You: (If homeowner says no) Tell me about that? (discover and resolve)
• You: (If homeowner says yes) Wonderful. Please have a copy of your key and your mortgage information handy for me.
• Homeowner: Will do.
• You: Great. I have everything I need to get started. Again, I’ll be sending over my marketing plan and more. Will you take a few moments and review it?
• Homeowner: Yes, I will.
• You: Wonderful. I look forward to seeing you (day/time). Have a great day.

Depending on how the conversation goes, you will be able to go over your marketing plan to explain to your client how you plan to sell their home. You can also go over a pricing presentation and other pertinent information the client might need to know.

In the dynamic world of real estate, where effective communication is paramount, having well-prepared real estate scripts ensures that agents can navigate conversations with confidence and professionalism. Want to take it further? Take a look at our free Agent Tools for all sorts of case studies, scripts, and proven tips to accelerate agent growth.

If you’re looking to take your real estate skills to the next level, then be sure to schedule a free coaching consultation today to see how we can help!

How to write the script for my tour?

A free walking tour is like a play: each word is of vital importance to transmit your speech in the best way and touch the emotions of your travelers. In this post, we will explain how to create an amazing script, which will be the bible of your journey. It will allow you to choose the best content in order to create an incredible experience and receive lots of money.

Before creating the tour script

Before starting to write the script, you should be aware of at least these 2 elements:

• Make sure to have identified all the places of interest (ex: town hall) and topics (ex: gastronomy) that you want to introduce throughout the tour.
• Make sure to have ordered all the places and topics to create your tour itinerary , taking into account a coherent structure and the shortest distance between each stop (max. 2-3 minutes).

If you have any questions about that, we strongly advise you to read this post first to define the itinerary of your tour.

1. Create a great introduction

Think about it as if it were the first few minutes of a movie or the first pages of a book. You have to create the “WOW” effect.

Your tour introduction has several goals:

• Captivate your travelers: you have to show travelers how special this experience will be with you and that it was worth booking. Make it clear that you will exceed the expectations they have.
• Break the ice: travelers don’t know you yet, they don’t know your city, or the other travelers in the group. It’s important to reduce this tension from the beginning.
• Give confidence: You must show your professionalism and credibility so that travelers can trust what you explain.

This introduction is usually short (5 minutes) and is normally structured like this:

• Say hello, welcome them , thank them for booking with you, introduce the tour and get the travelers’ interest.
• Introduce yourself to the group (and sometimes the travelers among them): here you have to show your credibility (experience, studies, time spent in the city …) so that the travelers know that they made the best decision booking your experience.
• Tour structure (key sights) and practical information (duration, if there will be a break to go to the bathroom, the payment concept, …). You make sure travelers know what to expect from you and to show them your professionalism.
• Get travelers’ interest and give time for some practical questions.

Then, in the same place, gurus usually start with their first explanations (most of the time, it’s an historical introduction of the city and the country). This explanation is normally a bit longer than the others (10-15 minutes) and serves to put the context for the rest of the tour. It’s also important to start at the meeting point so late travelers can still join.

2. Balance the types of content 

It’s important to find a balance between the different kinds of content to include in your tour so it’s easy for them to follow you. 

These are the different types of content that your tour must include:

• History: it’s usually the main focus for the content of your tour and helps to introduce the rest of your explanations. In many cases, travelers have already read part of the story before joining the tour in their travel guide or online but it’s important to explain it as travelers expect it and to put everything in context. It can be both the history of a building or monument, as well as the history related to a topic (specific period, important social movement, gastronomy, …).
• Anecdotes and curious legends: that’s what makes the difference for travelers and what they will remember, since it’s usually something that surprises them and that they don’t usually know about. It touches travelers’ emotions and keeps their attention. This kind of content is usually explained after the historical context.
• Customs and recommendations: Travelers who participate in a free walking tour don’t just want to listen to stories. They also want to be able to understand the city as a local, live as a local and go to places that are not as touristy. That’s why it’s important to include some local customs and personal recommendations in your tour.

You can balance the content both from one spot to another and within the same explanation of the place! (Ex: have a moment to talk just about recommendations or include recommendations after an historical overview). 

3. Find the content and write the tour script

Now that you know the type of content you need, it’s time to search for it.

There is no miracle , you will have to read a lot, watch many documentaries, visit many places, talk to the tourist office, experts … and that takes a while.

While doing this research, also consider the following things:

• Keep only the most essential and relevant information: you can talk for hours about some places, so it’s important to select only the most interesting part for the traveler. 
• Open your search beyond the content of the tour: If you read more than the content of your tour, you’ll be able to show to travelers that you are a true professional by answering all their doubts, which often go beyond what you explain on the tour.
• Verify the data: you can’t trust just one single source of information. Cross-check the data to ensure your script’s content is reliable.
• Write in an understandable way for everyone: sometimes travelers don’t know anything about the topics you are dealing with on your tour, so you have to explain it in a simple and clear way and avoid technical words.
• Think of practical information: free walking tours give travelers a general overview of what the city can offer, so they can then visit some places on their own. That’s why it’s important to know the practical information of the most important places in your city and to include them in your tour: opening hours, ticket prices, how to get there, …

4. Think of the best way to explain your stop

Just as you did by selecting the type of content for your tour, you must also balance the different ways of transmitting this content, which will create a much more enjoyable experience.

Maybe you can explain a personal story, or perform a historical event with travelers, even teach them how to prepare a traditional recipe, or make a quiz … You can find more information on this topic by consulting this post on how to create a more interactive tour and in this post on how to create amazing explanations .

In addition, you can include your travelers better by asking them questions , as we explain in more detail here .

5. Create natural transitions in your itinerary

Maintaining the logic between your explanations can be achieved when you have good transitions, because it gives a common thread to the whole tour. Your experience is not just going from one place to another, you have to see it as a set where each explanation tells a story that supports the overall idea of ​​your experience, like a movie with different scenes.

Good transitions allow travelers to better remember key facts and will help make the journey more meaningful. It also helps you memorize your speech better and will keep travelers interested to follow the whole tour.

You have to add these transitions at the end of the stop or when starting the next one. It can also serve to get travelers’ attention and surprise them, as we explain in this post .

6. End the tour with style

The final part of the tour has to be the cherry on top. Like a good movie, the final part is essential and will be the last impression travelers get before paying you. It’s important to make an emotional ending , so travelers realize how awesome this experience has been with you.

Many gurus achieve this by choosing a very special place to end their tour, such as a vantage point with a spectacular view of the city. Others choose a site that is relevant to the common thread of their tour, because of the history of that place.

What is usually said at the end:

• Summarize the most important elements of the tour , show travelers that the experience was amazing and that they have learned a lot with you.
• Give options on things to do after the tour.
• Remember that they will receive an automatic email from GuruWalk to leave a review on your profile and explain why it’s so important they do so (it allows you to get more bookings).
• Thank them and wish them a good stay.

If they give you an applause, it means that the tour and its ending have been a success. 

7. Control time, practice and improve the tour script

Remember, the best free walking tours last between 2 and 3 hours. Shorter than that, travelers will feel that the experience was not complete and longer, you will tire them out too much and they will end up bored.

With Google Maps, you can approximate the time you will need to walk. In this example of an itinerary in Brussels, which is a 2-hour tour, you walk about 40 minutes, leaving 1h20 to tell stories. Only the main stops are represented there, but there are about 10 stops, which makes 10 minutes per stop, taking into account that the first stop is usually longer, so it’s fine.

So, you can put a timer so that each stop on your script is no more than 10 minutes. It is not an absolute rule. There are places that require more time and others less.

Now that you’ve added or removed content from the tour script, it’s time to practice it at home and learn it well.

Once you have it ready, practice it with a friend or family member in real conditions. This person can also give you valuable feedback to improve your speech. Look at the time before starting the tour and halfway through the tour, verify your progress at the halfway point to make sure you are on target. If not, you will have to add or remove content.

You have to constantly review your tour script . With practice, you will realize what is more or less interesting to travelers.

However, keep in mind that the speed of the group is always different. So you have to identify less important explanations or places that you could skip or add to meet the duration of the tour.

It’s important to memorize the tour script perfectly. In front of the group of travelers, you can’t doubt or read something from a notebook. Otherwise, you may lose all your credibility (and money… ).

What’s next? 

Do you have your tour script ready and are you learning it? Before doing your first tours with travelers, check out this post about the most common mistakes when starting as a tour guide and how to avoid them.

Your email address will not be published. Required fields are marked *

How to Write an Open House Script that Sells – Templates & Examples

It’s Saturday morning, and you’ve just pulled into your seller’s driveway. You’ve put up signs around the neighborhood to notify anyone walking or driving by that there’s an open house today. The seller’s purged and decluttered, you’ve advertised on Facebook and in the local paper, and you’ve done one last walk-through. You’re ready.

The planning and preparation to organize your open house serves two purposes:

• Your seller wants you to get lots of traffic to speed up the sale
• You want to use this opportunity to meet potential clients.

Once guests start to arrive, the first objective is simple: Share a few facts about the house and neighborhood. The second objective needs a little more finesse and depth. You have to market yourself and skills, not just the property. An open house script — the chat you have with guests when they arrive — will help you meet both of these objectives.

Whether this is your first open house or you’re a seasoned pro, use the quiet time before your first guest arrives to think about what to include in your script.

[Free download] Open house script template

Here’s a look at why preparing a script is important and how to create one, along with some examples to get you started.

How your open house script works for you

Open houses give you a unique opportunity to grow your business. Unlike online lead-generation tactics — like display ads, social media posts, and email campaigns — where you reach out to your audience, open houses bring your audience to you. This is a golden opportunity to not just sell your listing but also showcase your skills and knowledge. A well-thought-out open house script is the key to meeting your goals.

An open house script also helps you organize your thoughts beforehand. It’s OK to have a general conversation with guests, but a script has the added benefit of keeping the conversation on track with speaking points. That way, you don’t forget important details — like the types of questions you want to ask or the unique features in the house. Having talking points in mind also helps you look more professional and organized. Remember, you’re not just selling a property, you’re selling yourself as well. Guests want to know you’re reliable, and having a prepared script helps reinforce this.

For example, your script helps you:

• Share the home’s benefits. There’s a growing trend that has people using online resources to find a home, but there’s nothing better than opening the doors of a property to let buyers experience it for themselves. A creative listing description on the MLS or social media will attract attention, but your ability to use your script to sell the features in the house goes further. For example, for listings that have been recently renovated, listing the features online is great, but during the open house, point out the new features and explain why they’re valuable.
• Systematically qualify leads. Not every person that comes through the door is an ideal potential client. Questions help you uncover the type of home guest are looking for, the neighborhoods they’re interested in, their approximate budget, and more. Use your script to ask the same list of questions of every guest. That way, you can compare all guests against the same criteria to figure out which ones are the best leads.
• Capture accurate guest information. If you have a paper sign-in sheet you might encounter instances where people leave a fake number or email address. Consider using a digital sign-in solution like Spacio to protect user privacy and to verify leads and use casual conversation to put guests at ease.  People don’t want to feel as though they’re being sold to — they want to browse freely. Your script lets you rehearse what to say so you come across as informed and knowledgeable. It helps you think about what guests need in advance and helps you prepare.
• Increase referrals. If you visit neighbors before your open house to invite them to stop by, use the opportunity to determine whether they’re a potential lead — do they want to sell their home? — or whether they know someone who wants to buy a new house. In addition to attracting local traffic to your open house, you also attract traffic from a wider boundary with referrals. Use your script to help you remember which value points to highlight. This will help neighbors feel comfortable sharing referrals with you.
• Show potential leads how hard you work for your clients . As people walk through the open house, they’ll take note of the subtle touches throughout. For example, do you have professionally printed information sheets? Do you have refreshments? Do you know a lot about the property? This helps guests paint a picture of the type of agent you are and goes further than you simply saying you’re the best. Your script acts as reinforcement for your actions.

Prepare your script in advance, and keep it simple by listing the talking points you want to cover. That way, your script sounds natural and less like a memorized speech. Also think about the types of comments and concerns guests might have, and come up with responses in advance. For example, if they’re worried about prices in their desired neighborhood, talk about how you’ve helped past clients work through their budgets to get their dream homes.

Now that we’ve established how scripts help you sell properties and your services, let’s look at what to include in your open house scripts.

4 components of a successful open house script

Only 7% of buyers say they discovered their new homes by encountering an open house sign. Often, open house guests are curious neighbors who want to see how the house compares to theirs, people who drive by and happen to see your signs, or buyers who are researching the neighborhood.

In order to weed through this group and find serious buyers and potential leads, your script needs to include four essential parts. Combined, these parts help guests open up and share the information you need to segment them.

Introduction

Keep this brief. The main goal with this is to welcome your guests and introduce yourself. Also use the introduction to guide guests on what to do next. For example, offer them a refreshment, or ask them to sign in, or offer an information sheet to help guide their walk-through:

• Hi, it’s nice to meet you. What brings you to this open house today?
• Good afternoon, and thanks for stopping by. Here’s an information sheet. As you can see, this is a five-bedroom home with a new kitchen. What are you looking for in your next home?

This is the main message you’re sharing. If you’re talking to serious buyers, use this part of your script to highlight special features in the house — like hardwood floors throughout, an upgraded kitchen, or a finished basement.

If you’re talking to guests who might be potential leads, use this part of the script to ask questions to gauge where they are in their home buying journey, what they’re looking for, what their interests are, and whether they’re working with an agent. For example, ask questions like, “How long have you been looking? What do you think about this area? What’s your purchase time frame?”

Examples of what you can say:

• The roof was replaced a year ago, and the master bathroom was remodeled to look more modern.
• Tell me what you’re looking for in your next home?
• How soon are you hoping to buy something?

Value proposition

Just like any other sales pitch, before you close you need to offer something relevant to encourage guests to consider working with you. For example, for buyers who need to sell their current home, offer a free home evaluation or access to a home inspector to point out anything that will affect the sale of their home. Have multiple value propositions that cater to various guest needs — and that you can easily deliver on.

• I’m running a gift giveaway and would like to enter you into the drawing.
• Thanks for sharing your email address with me. Here’s a $5 coffee gift card.

Call to action

This is the close and acts as a way to get guests to do something other than listen to you talk. Use your closing to ask guests if it’s OK to send them new listings, or schedule a time to show them another property that might be a fit. If they haven’t done so already, this is a good time to ask guests to leave their contact information.

• Can I follow up with you in a few days?
• I’d like to send you a few listings that might interest you. What’s your email address?

These four parts are the same for every pitch, but since each guest is different, there’s room to be flexible. You can add or remove information based on the feedback you get as you speak with guests. For example, if you discover that some buyers have been looking for the right home for a long time, the body of your script should focus on making sure those buyers are clear on what they’re looking for. Ask questions and point out elements of your listing that match their needs. If another buyer is concerned about the price, use your value proposition to offer freebies, like a gift card to a popular home-decor or furniture store, to help them save money.

Now let’s look at a few examples of this framework in action.

Examples of open house script templates

We’ve covered a lot, so now you’re ready to create your own open house script templates. To help you get started, here are three types of scripts you can use, and examples of what to say:

Script #1: Ask to stay in touch with guests

Agent: Hi, it’s nice to meet you. What brings you to this open house today?

Guest: I saw your open house sign while I was driving, so I figured I’d stop by.

Agent: That’s great! I’m glad you stopped by. Here’s an information sheet with more details about the property. So far, what stands out to you about the house or neighborhood?

Guest: I like the general layout on the first floor, but I’m looking for something with more of an open floor plan

Agent: OK, got it. The high ceilings help the space feel more open. Plus, the living room was recently remodeled to include larger windows. If you’re interested, I’ve also got a few other properties in this neighborhood that might interest you. Can I send you an email with more information?

Guest: Sure.

Why this works: The body of this script focuses on trying to understand what the buyer is looking for. By asking questions, the guest’s “must haves” become clear. Guests who are interested in what you have to offer will leave their contact information. This example template also gives you a chance to discuss alternative properties in more detail and showcase how well you know the area.

Script #2: Offer an incentive

Offer an incentive to leave contact information (e.g., gift cards, free tickets, etc.).

Agent: Hi, I’m glad you stopped by. As one of the first 20 guests today, I’m going to enter you into a drawing for free movie tickets.

Guest: Wow, that’s great! Thanks!

Agent: Sure! I just need your email address so I can let you know if you win.

Guest: OK, sure.

Why this works: This approach gets the interaction between you and the guest started on a positive note. Before they’ve had a chance to look around, guests get something. Another option is to hand out an incentive — like gift cards or vouchers — when guests give you their email address and phone number vs. adding them to a drawing. For buyers interested in the property, you can follow up and nurture the relationship. Even if they don’t buy the open house property, at least they have a good impression of you and might be interested in working with you in the future.

Script #3: Get to know buyers

Agent: Hi, good afternoon, and thanks for stopping by. Here’s an information sheet. As you can see, this is a five-bedroom home with a new kitchen. What are you looking for in your next home?

Guest: Definitely looking for more space.

Agent: OK, that’s great to hear! There’s also a large family room, a playroom for the kids, and a finished basement. When would you like to buy something?

Guest: Sometime in the next three to six months.

Agent: Are you working with an agent?

Guest: Not yet. I’ve only just started my search.

Agent: OK, I see. Would you mind if I send you some information about this neighborhood and other properties that are priced to sell quickly?

Guest: Sure. Thanks!

Why this works: This approach of asking a series of questions gives you a clear picture of what your guests are looking for. If you’re looking for new clients, this helps you position yourself as a knowledgeable source. If your listing has been on the market for a while and you want a quick sale, use your script to highlight the features that match the guests’ needs.

Free open house script template

Make your script your own

You’ve got everything you need to make sure your open house scripts have a big impact. Flash back to that open house you’ve prepared for. Instead of entertaining a house full of people you may never see again, you now have a way to grab their attention and turn them into clients or prospects.

Use the contact information you collected to nurture the new relationship so that your properties — and you — stay top of mind. Send regular property updates, market information, or helpful hints about the selling or buying process. Keep providing value long after the open house to improve your chances of meeting your goals.

About Aaron Kardell

Founder and CEO of HomeSpotter

View all posts

One thought on “ How to Write an Open House Script that Sells – Templates & Examples ”

Writing an open house script that sells is something that I’ve been meaning to learn for quite some time now. I am glad that you’ve shared all the details with me here. I appreciate this massively.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

How to Find the Right Real Estate Keywords for Your Google Ads

The comprehensive guide to facebook's new requirements for housing ads.

• Search Please fill out this field.
• Manage Your Subscription
• Give a Gift Subscription
• Newsletters
• Sweepstakes

Welcome to the 2024 REAL SIMPLE Home

For our 7th annual REAL SIMPLE Home, we worked with a dream team to revamp a historic brownstone—and preserve all its charm.

Erica Finamore is Real Simple 's home director, sharing her knowledge on decorating, organizing, cleaning and DIYing. She has over 10 years' experience and favors statement sofas, gallery walls and organizing books in rainbow order.

Living Room and Lounge

Kitchen and pantry, guest suite and patio, primary bedroom, laundry room, bedroom and bathroom.

For the seventh year in a row, we asked some of our favorite designers to bring their skills to a major reno—this one an 1890s Brooklyn, New York, brownstone. Have a look around!

Take a Tour

You don't need to book a plane ticket to explore the 2024 REAL SIMPLE Home—just play the 360 video above to take a room-by-room tour guided by our editor-in-chief, Lauren Iannotti. See something you like? Shop the entire home here .

Live in the New York area or planning a trip to the Big Apple? Sign up to tour this Brooklyn brownstone IRL! Tours are available September 12-15, from 10 a.m. to 4 p.m. Tickets are $25, with a portion of the proceeds going to Win NYC .

Kelly Marshall, Styling: Sophia Pappas

Barry Bordelon and Jordan Slocum, aka the Brownstone Boys

Meet the hometown heroes who got this whole thing rolling! Barry and Jordan , Brooklyn-based renovators and designers (and bloggers and authors), helped us find this gem of a place by connecting us with developer Adam Dahill and architect Alexandra Burr . Barry and Jordan have restored more than 20 houses like it, so they were just the guys to decorate the whole first floor, taking on the living room, lounge, kitchen, pantry, vestibule, and powder bath. (Phew. They sure did a lot!) Their major task was balancing out the serious dose of antique woodwork—absolutely gorgeous but potentially overpowering. “To contrast the heavy wood tones, we chose furniture in soft, romantic shades, creating a more inviting environment,” Jordan says. For the living room, they brought in subtle pops of color, with a pink couch, burgundy chairs, and floral pillows they got on a recent trip to Paris. In the lounge, they covered the walls with grass cloth paper. “We were inspired by murals and found this wallpaper that felt like an abstract version,” Barry says. “I could see myself lounging on the fainting couch with a martini in hand.” 

The Brownstone Boys and Alexandra Burr

The kitchen had some beautiful original details (more woodwork!) but definitely needed updating, so the Brownstone Boys worked with Alexandra to hit that current-but-timeless sweet spot. “We introduced sleek design elements that complement the rich history of the space,” Jordan says, referring to the appliances from Fisher and Paykel and sculptural chandelier over the kitchen island. The team also brought the drama with two kinds of boldly veined marble, a major trend. In the pantry, it skews red to match the painted cabinets; on the island, it has a bit of green to match the nearby marble fireplace. “We aimed to honor the historical evolution of the kitchen island from a workstation to gathering area,” Alexandra says. “Two-thirds is dedicated to storage and appliances, and one-third has ample seating.”

Jasmine Roth

An old home was a unique challenge for designer and HGTV star Jasmine , who typically works in California and Utah. “Everything in the West is so new compared with New York City, so I wanted to lean into the opportunity to be a bit more traditional with my design,” she says. “I chose patterns and colors that felt old-world but paired them with modern furniture.” For the guest room, she combined a classic trellis wallpaper and a Turkish rug with bright blue walls and a chunky, modern nightstand, creating a space with luxe vacation vibes. On the adjacent patio, she slid in a simple sofa (the green cushions play off the surrounding natural landscape) and cute bistro table, adding a couple of bottles of bubbly. “In my opinion, every patio should have a little nod to café style,” she says. 

Jessica Davis

A good night’s sleep is a sure thing in this bedroom dreamed up by the Atlanta-based designer. “My concept was a whimsical kids space that feels like something out of a modern fairy tale,” Jessica says. She transformed the tiny room (it’s just 14 by 6 feet!) by dividing it into two zones. One is the sleeping area, designated by a painted wood platform and featuring an on-the-floor bed, kid-approved gallery wall (peep that UFO print!), and nightstand that doubles as book storage. A theater-style curtain closes it off from the rest of the room, offering lots of performance potential and major coziness. On the other side, the world’s coolest dresser provides storage and a home for a table lamp with a floral design hand-drawn by Jessica. The space is big on the charm and, most importantly, ready for play. 

Mikel Welch

Behold! A truly spacious city bedroom with loads of natural light. Ever the overachiever, Mikel gave himself two ambitious goals for his space. First, he wanted to marry the home’s vintage charm with his more modern aesthetic. Second, “I wanted to create a relaxing haven that felt like a hotel suite and an escape from hectic city life,” he says. To make it all happen, he started with a neutral palette that blended with the woodwork. He incorporated contemporary vibes with curved-edge furniture and layers of lighting, including bronze sconces, wicker floor and table lamps, and an art-deco-style chandelier. He then painted the ceiling (the fifth wall!) in a red-brown Valspar color called Potter’s Rock to add an element of surprise and extra warmth. For even more of that boutique-lodging touch, he staged zones throughout the room to fill awkward spaces—the window nook is now a sophisticated sitting area, and an empty spot along a wall became an “office,” featuring a narrow console table as a desk and a rolling chair that looks like a lounger.

Amber Guyton

More like a laundry lounge, this utilitarian spot features pattern, color, and yes, a washer and dryer. We challenged Amber to fit in as much storage as possible without making the space feel like a locker room. The challenge she gave herself: Make it fun! “I wanted there to be inspiration at every turn: the grape and chartreuse giraffe wallpaper on the ceiling, the tortoiseshell hardware, the artwork, the purple cabinetry, the geometric tile,” she says. A stone countertop over the appliances provides room for folding, and floating oak shelves hold supplies, books, and even cocktail glasses. “I wanted to encourage people to stay for a while,” she says, because laundry takes a while—and you might as well take a load off and enjoy the spin.

Does this space look familiar? It’s the room on our cover of our October 2024 issue. Jessica calls it a “snug,” which is a British and Irish term for a small, cozy room meant for relaxing. She created a Victorian-meets-modern situation by giving the room two focal points: the traditional fireplace and the eclectic gallery wall over the console. And she clearly went big on color, with a marigold yellow to play off the earthy tones of the woodwork and a barely-there blue ceiling to emphasize the room’s height. “The space is warm, layered, and rooted in tradition—but still fun and funky,” she says. 

Organization

Neat method.

This home isn’t just pretty; it’s also incredibly organized, thanks to our friends at Neat Method . Throughout the brownstone, they corralled essentials into baskets, grouped like with like, lined up supplies on trays, and more. Their best tip: Give every item a designated home on a shelf or in a drawer, bin, or basket. No excuses! 

Hema Persad

Funnily enough, Hema channeled Barbra Streisand for this chic bedroom and bathroom. “Much like the movie sets and costumes in Funny Girl, I wanted my spaces to feel opulent, a little art deco, and eclectic,” she says. In the bedroom, Hema opted for a tone-on-tone look, with the mauve bedding, curtains, and paint setting a soothing and polished backdrop for pops of flora (the lotus light and dried floral arrangement) and fauna (the tiger pillow and snake table). She brought similar pink, purple, red, and tan hues to the adjoining bathroom to make the two spaces feel cohesive. She also DIYed a clever pattern, laying four-inch tiles in four colors on the floor and walls. “Creating your own mosaic design is a great way to give simple tile a unique look,” she says. The sculptural arch in front of the tub, with its hand-painted cranberry trim, adds a little drama to the space. We think Babs would approve!

Kate Pearce

What was dark, dank, and totally skippable before Kate got her hands on it? The basement! This space has zero natural light, but instead of trying to fight that, the Chicago-based designer leaned into it. “The concept was a moody speakeasy,” she says. She installed drywall on the ceiling so it looked more polished, then painted the walls and exposed stone a warm brown to give the room all the feels of a swanky Prohibition-era watering hole. She softened things up with lots of textured seating—bouclé benches, hide chairs, and cane stools. For the bar (arguably the most important part!), she went custom, with a ceramic tile facade. Behind it, she wallpapered the shelves and stocked them with vintage barware she scored around New York City.

Brooklyn Grange

It would be far too kind to say this yard started as an urban jungle. Luckily, the pros at Brooklyn Grange were able to weed through the overgrowth to cultivate a space that’s beautiful and useful. They created four gathering zones, using curved lines to keep visitors’ eyes moving around the landscape. And they added lots of hardscaping—in the form of TimberTech decking and pea gravel pathways—to help define each space. “The boldness of the decking, fencing, and steel edging accentuate the delicate leaves of the native species, including sweetbay magnolia and alumroot,” says lead landscape designer Travers Martin. Who needs a cool house when you’ve got a yard like this? That’s a trick question. Both, please!

Our Sponsors

Courtesy of Sponsors

Photographer: Kelly Marshall

Prop Stylist: Sophia Pappas

Creative Director: Phoebe Flynn Rich

Photo Director: Muzam Agha

Home Director: Erica Finamore

Senior Home Editor: Hannah Baker

Videographer: Ryan Mitchel

Home Director, Marketing: Misty Chandler

Related Articles

Idaho Falls news, Rexburg news, Pocatello news, East Idaho news, Idaho news, education news, crime news, good news, business news, entertainment news, Feel Good Friday and more.

The house on King Road: A look at the Moscow home where four U of I students were killed

Sally Krutzig and Kevin Fixler, Idaho Statesman

( Idaho Statesman ) — At 1122 King Road in Moscow sits a gray six-bedroom, three-bathroom house that continues to be the source of significant national attention.

Known as a student rental, the home’s most recent tenants were a group of six University of Idaho undergraduates who signed a 12-month lease that began on June 5, according to the property management firm that oversees the home.

Three of the student renters would not live to see the end of their lease.

The tenants were Madison Mogen, Kaylee Goncalves, Xana Kernodle, Bethany Funke and Dylan Mortensen, as well as an unnamed sixth person on the lease.

RELATED | Who were the four students killed at the University of Idaho? A look into their lives

In the early morning hours of Sunday, Nov. 13, Mogen, Goncalves, Kernodle and Kernodle’s boyfriend, Ethan Chapin, were stabbed to death in the house. Police found two bodies on the second floor and two bodies on the third floor, but have not released which victims were discovered where.

Mortensen and Funke were on the first floor of the home and went unharmed. Police have said they were not involved in the killings.

Nearly six weeks have passed, and law enforcement still has not named a suspect in the quadruple homicide.

The Idaho Statesman used photos from rental listings and documents submitted by former owners to the city of Moscow to explore the layout of the King Road house. Depictions of the floors are approximations created by the Statesman based on that information.

Just north of the home is the university’s new Greek Row , where many fraternity and sorority activities take place. That proximity meant the area was particularly popular among those involved in U of I Greek life.

About 1,600 students are members of the school’s fraternities and sororities. That total represents 23% of the roughly 7,000 undergraduate students enrolled in fall 2022 at the Moscow campus, according to university spokespeople.

Goncalves was a member of the Alpha Phi sorority, while Mogen and Kernodle were members of Pi Beta Phi. Funke is a member of Pi Phi as well, and identified Mogen as her “big sister” in a letter she wrote that was read at a Dec. 2 memorial . Mortensen also appears in multiple photos reviewed by the Statesman, including with Funke, on the sorority’s Facebook page, wearing clothing with Pi Phi insignia.

Many renters in the area around King Road were overflow from the nearby fraternities and sororities, said Merida McClanahan, supervisor at Team Idaho Real Estate & Property Management.

“ we have a lot of university students as our tenants and we’ve got quite a few of the properties down there on King Road,” McClanahan told the Statesman in a phone interview. “It’s a tight-knit community. They’re on the back side of campus right across the street from Greek Row, and those kids cycle in and out.”

The listed owner of the King Road property didn’t return email and phone messages from the Statesman.

David Janssen, 32, a former U of I graduate student who said he’s a five-year tenant of an apartment complex adjacent to the rental home, confirmed that fraternity and sorority members appear to dominate the tightly packed neighborhood.

The surrounding Greek life environment contributed to what those familiar with the neighborhood, including Janssen, described in interviews with the Statesman as a loud party culture in the conjoined dead-end streets of King and Queen roads.

“This has always been a party place since I’ve lived here — always,” said Sean Hundley, 34, a nearly lifelong Moscow resident, and maintenance person for the adjacent apartment complex.

The tenants of the King Road house had received three noise complaints for loud music since August, according to a Statesman review of Moscow police reports. Two came on the same night in early September from separate neighbors in two single-family homes, each about a quarter-mile away, on the street located above the valley where the King Road house sits.

Goncalves received a warning from police for the first noise complaint in August. Mogen and Kernodle each received law enforcement warnings from the two complaints in September, according to the police reports.

In recently released Moscow police body-cam footage posted on YouTube , officers were shown trying to track down a resident of the home after the first of the September noise complaints.

“I guarantee you they’re associated with a sorority,” Moscow Police Sgt. Dustin Blaker said in the footage, to a male student who didn’t live at the home. “As many of them are living here, it’s an off-campus sorority house.”

The King Road home’s six bedrooms had at one time been rented as separate apartments, according to McClanahan, with the property management firm.

“Primarily for the last 12 years, it has been rented as one unit as a single-family home,” McClanahan said.

The house originally had two floors, but an owner requested to add the lowest floor in 2000, according to Moscow city permits. Built into a hillside, the house has one exterior door on each floor.

The home is 3,120 square feet, according to Zillow . The Latah County Assessor’s Office assessed its value at $343,848 in August.

The first floor

All of the tenants except the sixth unnamed person on the lease, who police said had moved out before the start of the school year, were home at the time of the Nov. 13 attack. The five housemates, along with Chapin, were all back at the King Road house by 1:56 a.m., police said. Call records made by Mogen and Goncalves indicated the attack happened sometime after they placed a phone call at 2:52 a.m., according to The New York Times.

The roommates on the first floor, Mortensen and Funke, likely were asleep until later that morning, according to police.

Attempts by the Statesman to reach Funke and Mortensen have been unsuccessful.

At 11:58 a.m., a 911 call was made from inside the house on one of the surviving roommates’ cellphones, according to police. The roommates summoned friends to the house because they believed one of the victims on the second floor had passed out and was not waking up. Multiple people spoke with the 911 dispatcher before officers arrived, police said.

Authorities have declined to release the 911 recording, citing an ongoing investigation.

On social media, many have expressed disbelief that Mortensen and Funke would not have woken up during the killings. However, former first-floor tenant Ryan Augusta told Fox News that he typically “heard nothing” from the second and third floors when he lived there in 2019. Reached by the Statesman, Augusta said he stood by his prior statement.

City records and photos from online rental listings indicate the first floor has two bedrooms that open into a shared hallway. The hallway also leads to a bathroom and a stairway that goes to the second floor.

A door between the bedrooms opens to the property’s driveway.

The second floor

The second floor of the home includes a living room, two bedrooms, a bathroom and a kitchen. This floor can be accessed from the outside through a sliding glass door between the porch and the kitchen.

This floor has two separate staircases, one that leads to the first floor and one to the third floor.

Kernodle lived on the second floor, her mother, Cara Northington, said in an interview this month with NewsNation . Chapin’s mother, Stacy Chapin, previously confirmed to the Statesman that her son spent the night at his girlfriend’s house.

The third floor

The third floor of the home includes a bathroom and two bedrooms — one of which has a balcony with a sliding glass door. This floor can be accessed only by the staircase from the second floor.

Goncalves’ father, Steve Goncalves, said his daughter and Mogen lived on the third floor, according to Fox News. He said he believes that the two women, close friends since childhood, both slept in Mogen’s room the night of the killings.

Two items — a pair of pink boots frequently worn by Mogen in social media photos and a decorative letter M— could be seen in the window of bedroom E following the homicides. Goncalves posted social media videos from bedroom F.

Goncalves had a dog named Murphy who was home at the time of the attack, police said. Officers found the dog in a room where the crimes were not committed, but do not know where he was at the time of the killings, according to a news release. Police found no evidence on the dog, they said.

SUBMIT A CORRECTION