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What it is : Sports tourism is a type of tourism activity which refers to the travel experience of the tourist who either observes as a spectator or actively participates in a sporting event generally involving commercial and non-commercial activities of a competitive nature.

Why it Matters : Sports tourism is a fundamental axis, generating around 10% of the world’s expenditure on tourism. It has an estimated growth rate of 17.5% between 2023-2030, moving masses intra and intercontinentally. Sports tourism can promote social, economic and environmental action, it accelerates development and can leave a long-lasting positive legacy.

Sports and Tourism are interrelated and complementary. Today, sports tourism is one of the fastest-growing sectors in tourism. More and more tourists are interested in sport activities during their trips whether sports are the main objective of travel or not. Sport events of various kinds and sizes attract tourists as participants or spectators and destinations try to add local flavours to them to distinguish themselves and provide authentic local experiences. Mega sport events such as the Olympics and World Cups can be a catalyst for tourism development if successfully leveraged in terms of destination branding, infrastructure development and other economic and social benefits.

Sport Tourism - Surf

Sports Tourism Events

sports tourism industry

1 st World Sports Tourism Congress

Sport Congress 02

2 nd World Sports Tourism Congress

UNWTO International Conference on Tourism and Sports

UN Tourism International Conference on Tourism and Sports

sports tourism industry

UN Tourism / South Africa International Summit on Tourism, Sport and Mega-events

UPCOMING SPORTS TOURISM EVENTS

3rd World Sports Tourism Congress

3 rd World Sports Tourism Congress (more information coming soon)

UN TOURISM PUBLICATIONS ON SPORTS TOURISM

Sport & Tourism

Sport & Tourism

Sport and Tourism are two driving forces for the promotion and sustainable economic development of tourism destinations. To better understand the links between tourism and sport and to increase the awareness of the benefits of their joint contributions, UN Tourism and the International Olympic Committee (IOC) jointly organized the First World Conference on Sport and Tourism in Barcelona on 22-23 February 2001. This publication contains the studies prepared for the Conference as well as the speeches delivered there.

Sport & Tourism

Sport Tourism and the Sustainable Development Goals (SDGs)

Tourism can contribute to sustainable development and the achievement of the 17 Sustainable Development Goals (SDGs). This overview illustrates how sport tourism can contribute to the SDGs and what needs to be considered when developing sport tourism to ensure its contribution to sustainable development. The comparative strength of sport tourism lies in: Engagement in physical activities; Opportunities for interactions; and High development potential almost anywhere. Thanks to these characteristics, sport tourism can play an important role in achieving various SDGs if developed with consideration.

Maximizing the Benefits of Mega Events for Tourism Development

Maximizing the Benefits of Mega Events for Tourism Development

A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication on Maximizing the Benefits of Mega Events for Tourism Development provides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.

Walking Tourism – Promoting Regional Development

Walking Tourism – Promoting Regional Development

Walking tourism is now one of the most popular ways to experience a destination. It allows tourists to better engage with local people, nature and culture. It also meets the growing demand of travellers of outdoor activities in general, including when they travel. Walking tourism can be developed anywhere as a sustainable tourism offer with a relatively small investment. It can bring about social and economic benefits to residents and communities if properly developed and managed. This report showcases various successful examples of walking tourism and aims to serve as a practical reference for destinations with a focus on the role of walking tourism in regional development.

Sports Tourism in Latin America

Sports Tourism in Latin America

Tourism and sport are key cultural elements of today’s world and have significant impact on modern society and international tourism. With this in mind, the WTO has carried out a new study aimed at providing a more complete analysis of the role that sports tourism and sports in general among the products offered in Latin America by European tour operators and tourism websites.

Sport and Tourism – Introductory Report

Sport and Tourism – Introductory Report

Sport and Tourism have a major socio-economic impact, appreciated in most civilian societies and increasingly recognized by governments. This is one of the many conclusions of this report which was prepared for the First World Conference on Sport and Tourism jointly organized by the International Olympic Committee (IOC) and WTO.After developing a theoretical framework for the system of Sport and Tourism and analysing the future trends of sport and sports tourism this report looks at the different socio-economic impacts of sport and tourism and how they can be managed best.

Sport Activities during the Outbound Holidays of the Germans, the Dutch & the French

Sport Activities during the Outbound Holidays of the Germans, the Dutch & the French

The World Tourism Organization (WTO) and the International Olympic Committee (IOC) prepared this study on the level and characteristics of the sport activities engaged in during holidays abroad. Germany, the Netherlands and France were chosen for this study. These countries ranked among the leaders in terms of international tourism expenditure in 1999. Even though this study does not cover all the major generating markets, we are sure that it gives a clear picture of the importance of sport activities in tourism, and it makes many suggestions. This study also deals with many practical aspects, e.g.: length of stay, expenditure, seasonal demand, booking patterns, accommodation, and consumer profiles such as gender, age, social status, and area of residence.

Tourism Teacher

What is sports tourism and why it is so big?

Sports tourism is BIG business. We all know that sport tourism involves sporting activity, that much is pretty obvious, but there is much more than a game of sport involved in the multi million Dollar global industry. In this article I will explain what sports tourism is, I will tell you about the different types of sports tourism and I will discuss the benefits of sports tourism.

What is sports tourism?

Sports tourism definitions, sports tourism statistics, football world cup, six nations rugby championship, the olympics, the super bowl, calgary olympic park, maracana football stadium, rio de janiero, barcelona olympic park, tough mudder race, london, martial arts holidays, south korea, surfing holidays, portugal, golf tours, florida, yoga retreats, bali, football fans- manchester united spectators, boxing fans- anthony joshua followers, british & irish lions rugby spectators, australian cricket fans, benefits of sport tourism, sports tourism: conclusion, further reading on sports tourism.

Sports tourism is the act of travelling from one locality to another, with the intention of being in some way involved with a sporting activity or event .

Many people believe that sports tourism relates only to watching a sporting event. However, this is not correct. The sports industry is much more than this.

Sports tourism encompasses travelling for your own sporting purposes, such as a yoga teacher training course, a badminton competition or to learn to surf. Sports tourism includes attending sporting events such as a Formula One race or a Premiership football match. Sports tourism includes nostalgic visits to places of historical importance, such as the Olympic stadium in Barcelona or to see memorabilia related to your favourite sporting hero, such as the museum at the Maracana football stadium in Rio de Janeiro.

There are, in fact, four main types of sport tourism. These types are known as:

  • Sport Event Tourism
  • Active Sport Tourism
  • Nostalgia Sport Tourism

Passive sports tourism

While sports tourism has not always been extremely popular, during the recent decade the amount of people attending out of area sporting events has drastically increased. People are now traveling far and wide just to attend their favorite events, and it is no wonder as to what has encouraged the sudden spike in popularity.

Types of Water Transport

Sport tourism is a relatively new concept, although it has been around for a long time.

There are many academic studies which delve into the concept of sports tourism, particularly sports tourism that involves large sporting events, such as the football World Cup or the Olympic Games. Some scholars and sports tourism stakeholders have attempted to define the term sports tourism.

According to Neirotti (2003), sports tourism can be broadly described as;

‘Including travel away from one’s primary residence to participate in sports activity, for recreation or competition purposes, travel to observe sport at grassroots or elite level, and travel to visit a sports attraction such as a sports museum, for instance’.

Weed and Bull (2004), provide a conceptualisation of the sports tourism phenomenon as;

‘A social, economic and cultural phenomenon arising from the unique interaction of activity, people and place’’.

Gammon and Robinson (2003) state that sports and tourism is;

‘Not just about the management and operation of mega events; it also concerns offering consumer-specific sports and tourism-related services and experiences to the sports tourist.’

What is sports tourism?

Read also: Sustainable tourism- everything you need to know

Gammon and Robinson (2003) further argue that the sports tourism industry cannot be defined easily and that there should be different definitions according to the type of sports tourism that is being discussed. They visualise this in the model below.

sports tourism industry

Today, sport is regarded as the world’s largest social phenomenon. And, tourism is predicted to become the world’s biggest industry early in the next century. So it doesn’t take a genius to work out that sports tourism is pretty big business!

The sports tourism industry has grown considerably in recent years. In 2016 the sports tourism industry was worth $1.41 trillion and this figure is expected to increase to approximately $5.72 trillion by 2021. This is a whopping 41% growth in only four years!

**Studying sports tourism? I recommend- Sports Tourism: Participants, Policy and Providers **

The sports tourism industry makes up a significant part off the overall tourism industry. Some people claim that this figure is as high as 25%, meaning that a quarter of all tourism in the world is sports related!

The importance of sports tourism is further emphasised by the media statements from the World Tourism Organisation (WTO) and the International Olympic Committee (IOC), which in 2004, announced their commitment to reinforce their partnerships on collaboration in the sports and tourism domain. They stated that; 

‘Tourism and sport are interrelated and complementary… both are powerful forces for development, stimulating investment in infrastructure projects such as airports, roads, stadiums, sporting complexes and restaurant-projects that can be enjoyed by the local population as well as tourists who come to use them.

This demonstrates that sports tourism has a wider economic and social impact than simply the sporting occasion itself. It provides social and economic opportunities for the local population , as well as visitors to the area.

The different types of sport tourism

Sport tourism can be segregated into four main types: sport event tourism, nostalgia sports tourism, active sports tourism and passive sports tourism. Below I have provided a short explanation of what each type of tourism is, along with some examples.

Sport event tourism

Sports event tourism is tourism which centres around a sporting event. Sporting events can be of any size and importance, however it tends to be the major sporting events which gain the most gravitas.

Hallmark events, such as the Olympics or football World Cup, are important centres for sport event tourism, bringing millions of tourists to the host destination.

Smaller events, such as the Henley Regatta in the United Kingdom or a national tennis competition also clarify as sport event tourism.

An often overlooked example of sport event tourism are amateur sporting events. Events such as regional school competitions, youth sporting leagues and non-profit community based sport events are just a few examples.

Wimbledon, also known as ‘The Championships’ is the oldest tennis tournament in the world. A prestigious sporting event, Wimbledon is often associated with the upper class, where spectators sip sparkling wine and Pimms whilst dressed in their best frocks.

Knowing very little about tennis, I attending Wimbledon a couple of years ago just to experience this famous event, which is an integral part off British heritage!

Dating back to 1877, Wimbledon has been held at the All England Club in Wimbledon, on the outskirts of London, each year. The tennis is played on outdoor grass courts, which is unlike tennis matches played in many other parts of the world.

Wimbledon is one of the four Grand Slam tennis tournaments, the others being the Australian Open, the French Open and the US Open.

The tournament takes place in late June/early July each year.

silhouette of man playing golf during sunset

The football World Cup, known officially as the FIFA World Cup, is an international football tournament held every four years.

The  Fédération Internationale de Football Association  (FIFA) is the sport’s global governing body. The football consists of mens only teams and boats the most skilled footballers in the world.

Teams must first pass the qualification phase, which takes place over the preceding three years. After this, 32 teams, including the automatically qualifying host nation, compete in the tournament. The World Cup tournament generally lasts about one month.

The Six Nations Championship is an annual international rugby union competition that takes place. It involves what are considered to be the six best nations in terms of rugby in Europe The six nations are:

The Six Nations tournament begins on the first weekend in February each year and finishes with ‘Super Saturday’ on the second or third Saturday in March.

Each team is required to play every other team once (making a total of 15 matches). Each team will play one match at home and one match away from home.

I attended a six nations match once and whilst I’m really not into rugby (surprise!), I really enjoyed the sophisticated and supportive atmosphere at the venue.

Inspired by the ancient Greeks, the modern Olympic Games have been running since 1896. But, in fact, the games have been played in some form or another since long before this date.

The Olympics is perhaps the most famous and the most popular international sporting event. It features both summer and winter sports competitions which take place every four years. Like many other major sporting events, the Olympics are held in a different location each time.

Read also: Slow tourism: Everything you need to know

The Olympics involves thousands of athletes from around the world who compete in a range of different sports, from trampolining to running. Over 200 nations participate in the event.

The Super Bowl is the annual championship of the National Football League (NFL). Based in the Unites States of America, this is the most popular sport tourism event of the year.

Some interesting facts include The Super Bowl being the second-largest day for food consumption in the USA (after Thanksgiving) and the Super Bowl being the most-watched American television broadcast of the year.

Nostalgia sports tourism

Nostalgia sport tourism involves travelling to famous sport-related tourist attractions.

Nostalgia sports tourism may celebrate sports of the past or the present. It may include visiting museums or exhibitions, visiting sporting hall of fames or visiting sporting venues.

The nostalgia sports tourist does not need to be actively participating in sport or to be spectating. They may simply want to learn more or to reminisce.

Here are some examples of popular nostalgia sport tourism attractions.

We visited Calgary Olympic Park on travels through Canada with a baby and loved it!

WinSport’s Canada Olympic Park (COP), (formerly known as Paskapoo Ski Hill) was one of the venues used in the 1988 Winter Olympics. Nowadays, it is open to the general public and iw well known for its ski jumping, bobsleigh and luge.

Whilst we did learn a little bit about the Olympics on our visit here, we actually sent more time on the luge ride than anything else because it was so much fun!

Sports tourism

The Maracana is a famous football stadium in Rio de Janeiro, Brazil. The stadium is rich in history and was once the largest stadium in the world.

The stadium was opened in 1950 to host the FIFA World Cup. The venue has seen attendances of 150,000 or more at 26 occasions. Over time terraces were replaced with seating, and after the renovation for the 2014 FIFA World Cup, the Maracana’s original capacity was reduced to 78,838.

Nowadays, it is popular to take a tour to visit the Maracana stadium, like I did when I travelled to Buenos Aires with my friend who is football mad!

The Olympic Village, known in Spanish as La Vila Olímpica del Poblenou is an area in the Sant Martí district of Barcelona, Spain.

The Barcelona Olympic Village was built in the late 1980s and early 1990s in preparation for the 1992 Summer Olympic Games, which were held in Barcelona.

Nowadays, visiting the Barcelona Olympic Village is a popular sports tourism activity undertaken by many tourists visiting Barcelona.

Active sports tourism

Active sports tourism is when a person travels to actively participate in their chosen sport, or when they travel for other reasons, but taking part in sport is an important part of their tourism experience.

Active sports tourists can be segregated into three classifications: The amateur sports tourist; the hobbyist sports tourist and the professional sports tourist.

I would say that I would generally come under the first category. I am an amateur (at best!) at every sport I try my hand at. But, I still like to give it a go! I’ve attempted skiing in Argentina, kayaking in Vietnam and surfing in Costa Rica, to name but a few.

Read also: Business tourism: Everything you need to know

My husband, on the other hand, is usually either a hobbyist sports tourist or a professional sports tourist. He plays for badminton and football teams and loves playing a large number of sports in his free time. He is also a former athlete, having competed for Britain as a trampoline gymnast. As part of this role he travelled around the workload for professional sporting competitions. This qualified him as a professional sports tourist.

There are a large number of active sports that a tourist may choose to get involved with around the world. Here are a few that I have experienced on my travels. But there are sooo many other sports that you can get involved in as a sports tourist!

  • Diving in the Galapagos
  • Swimming at the Great Barrier Reef
  • Playing tennis in Morocco
  • Learning archery in Spain
  • Going running in France
  • Cycling in Amsterdam
  • Taking yoga classes in Bali
  • Learning tai chi in China
  • Kayaking in Vietnam
  • Sailing in Australia
  • Skiing in Argentina
  • Surfing in Costa Rica
  • Playing baseball in Boston
  • Hand gliding in Rio de Janeiro
  • Fishing in The Gambia
  • Climbing in Thailand
  • Horse riding in Equador
  • Walking in Jeju

Here are a few active sports tourism examples:

Did I ever tell you that I completed a Tough Mudder Race? This was a BIG achievement!

Tough Mudder is an endurance event. It is a an obstacle course, originally designed for army training. It is a test of the mind and body.

The race is usually between 10-12 miles in length. It includes a number of obstacles, many of which involve mud! The obstacles often play on common human fears, such as fire, water , electricity and heights.

**Buy now: Sport and Tourism – a recommended textbook for sports studies students!**

Common obstacles include:

  • Arctic Enema – Participants plunge into a tank filled with ice water, where they must swim under the water and past an obstacle to the other side.
  • Electroshock Therapy – This is where participants will run through a pit of mud where electric wires sway in the air. Participants will often get small electric shocks.
  • Funky Monkey – Monkey bars over a pit of cold water. The bars are covered with a mixture of butter and mud.
  • The birthing canal- A small, confined space that the participant must crawl through. The upper layer is filled with water so it feels like you are being compressed as you crawl through the tunnel.

Of course, you will need to travel to a Tough Mudder venue to be classified a sports tourism, but many people do!

Many people choose to travel to South Korea for martial arts holidays and Taekwondo-themed events. These might be amateur sports tourists, hobbyist sports tourists or professional sports tourists, depending on the level of involvement and activity type.

Portugal is a popular destination for surf holidays. You can go it alone, if you have the skills and ‘know-how’, or you can book a tour. There are a number of tour operator who offer specialised surfing holidays for all levels of sports tourists, ranging from beginner to advanced.

There are several golfing hotspots around the world. One of the most popular places to travel to for a golfing holiday is Florida . With its year-round pleasant weather and large open spaces, Florida welcomes golf tourists from all over the world to play on their first-class golf courses.

There are many parts of Asia that are known for the popularity of yoga. However, done attracts so many tourists as Bali. Bali is famous the world over for offering top quality yoga retreats and yoga teacher training courses.

Lastly, it is important to recognise that whilst sport is inherently active , not all those who participate or who are involved with the sport are themselves active. In fact, passive tourists can actually contribute more to the sport than those who are active!

A passive sports tourist is a person who is not actively participating in the sport. They are spectators or fans. Passive sports tourism involves tourists watching sport being played. This could take place at a major sporting event (qualifying this also as sports event tourism), or they could simply be supporting a family member of friend. Most passive sports tourists are fans.

Football, or soccer, is arguably the most well-known and popular sports in the world.

Manchester United is a particularly famous football club. It is estimated by the BBC that Manchester United has a whopping 659million football fans!

I always find is fascinating when I travel to a country that is so different and so far removed from my own, yet the locals are also quick to ask me about Manchester United!

Many sports tourists will follow Manchester United, or which ever football team is their favourite, around the world to watch their games.

Anthony Joshua is a British professional boxer. He has many millions of followers, both from the UK and abroad.

Anthony is a two-time unified heavyweight champion, having held the WBA (Super), IBF, WBO, and IBO titles since December 2019, and previously between 2016 and June 2019. At regional level, he held the British and Commonwealth heavyweight titles from 2014 to 2016.

Anthony Joshua participates in fights around the world and is often accompanies by his passive sports tourism supporters.

The British & Irish Lions is a rugby union team selected from players eligible for any of the Home Nations – the national teams of England, Scotland, Wales and Ireland. 

If rugby is your thing and your from Britain or Ireland, then this is a pretty big deal.

The Lions have many thousands of passive sports tourism supporters who cheat them on each match.

Cricket is pretty big in Australia. So big, in fact, that the Australian cricket team has an estimated 24million supporters! Many of these supporters travel with the team around the world as passive sports tourists.

As with any type of tourism , there are a range of benefits and advantages of sports tourism. Whilst the most obvious is perhaps the economic advantage of tourism , there are also positive social impacts as well as environmental impacts . Below I provide some examples:

  • Sports encourages tourists to visit the area
  • Sports tourism creates economic growth through tourists booking hotel rooms, eating in restaurants and opening money in local shops
  • Sports tourism helps to create exposure and enhances a positive image for the local community
  • Many sports tourism infrastructures and facilities can also be used by members of the host community
  • The development of sports tourism helps to build a sense of community
  • Sports tourism has the potential to attract high-yield visitors and repeat visitors
  • It can provide opportunity to develop new infrastructure in the area
  • The media can help to promote the destination
  • Sports tourism can improve overall tourist numbers
  • Money made from sports tourism can be reinvested into the local economy
  • Sports tourism creates jobs for local people
  • Sports tourism which relies on the natural environment may result in better environmental management and preservation

Whilst there are many positive impacts of sports tourism, however, it is also important that there are a number of negative impacts too. Aspects such as environmental degradation when gold courses, employing foreign rather than local people for major sporting events and locals who feel that their cultural norms are being overlooked (such as not covering your shoulders in the Middle East, for example), are just a few example of negative impacts of sports tourism.

It is clear that sports tourism is big business. Whether its events sports tourism, active sports tourism, nostalgic sports tourism or passive sports tourism, there is a huge market for tourists worldwide. However, as with any type of tourism, sports tourism must be carefully managed to ensure that it is sustainable .

For more information on sports tourism, I recommend the texts below;

  • Sports Tourism: Participants, Policy and Providers – explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place.
  • Sport Tourism Development – a text book covering the growth and development of sport tourism.
  • Sport Tourism Destinations: Issues and Analysis – with contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. 
  • Sport and Tourism – This book proposes a groundbreaking theoretical model which explores globalization, mobility and authenticity providing insight into the unique interrelationship that exists in a sport tourism context between activity, people and place.
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  • Global Travel Service
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  • Oxford Economics

Sports Tourism: State of the Industry 2023

Sports-related travel is a substantial, billion-dollar industry.

Commissioned by the Sports Events and Tourism Association (ETA) and in partnership with Northstar Meetings Group, Tourism Economics assisted in the production of the recently released 2023 State of the Industry Report—a crucial resource that offers a comprehensive analysis of the impact of the sports-related travel industry. 

The report is conducted every two years to track trends on key metrics, including industry direct spending, economic impact, tax revenue and job creation. Additional highlights focus on valuable destination profile information, such as budget sizes, event dynamics, staffing and key performance indicators.

Together, these insights serve as a leading tool for advocacy among all industry segments.  Learn more about Sports ETA and this biennial report here .  

sports tourism industry

Key highlights from the report conclude that in 2023: 

  • 63% of cities that responded said sports are the top room-night generator in their communities
  • The sports-events industry had a direct economic impact of $52.2 billion ,  $128 billion in total economic impact and generated $20.1 billion in taxes
  • More than 200 million people traveled to youth and adult amateur sports, plus collegiate championships
  • Sports-related travel generated more than 73 million room nights
  • The industry supported a combined  757,600 full-time and part-time jobs

Learn more about conducting an economic impact study with our team.

Report Description

Table of content, methodology.

  • Consumer Goods
  • Sports, Fitness & Leisure
  • Sports Tourism Market Size, Share & Analysis | Forecast 2031

Sports Tourism Market

Segments - by Sport Type (Soccer, Cricket, Motorsport, Tennis, Hockey, Basketball, Baseball, and Others), Type (Domestic Tourism and International Tourism), Category (Active, Passive, Nostalgia, and Sports Event), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031

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Debadatta Patel

Partha

Fact-checked by :

PARTHA PAUL

Aman

The global sports tourism market size was valued at  USD 587 Billion in 2022 and is likely to reach USD 2411.6 Billion by 2031 , expanding at a CAGR of 17.2% during the forecast period,  2023–2031 . The rising integration of travel, tourism, and sports in different countries coupled with the growing popularity of major sports events is expected to boost the market. The rising inclination of people toward sports and travel is boosting sports tourism. This is leading sports and fitness enthusiasts to travel to different countries for enhanced professional athlete training and attending sports leagues, which propels the market. Sports and traveling are certain ways adopted by people to change their sedentary routines and maintain healthy body functions.

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People are taking vacation breaks that include exploring sports and other physical activities across worldwide countries. This is one of the major reasons for the increasing demand for improved sports culture and experience around the major sporting countries of the world. For instance,

According to a report by the Sports Events and Tourism Association , around 180 million people across different regions attended various sports events in the US in 2019 . Among these people, many were participants, while most of them were spectators. The report also mentions that the growing interest of people in popular sports tournaments across various countries is the main reason for the surging number of international visits to sports events in the country.

Sports tourists are expected to help in boosting the economies of the host countries by contributing to the sectors including transportation, accommodation, food & beverage, and various other commercial sectors. Thus, many countries are anticipated to host large-scale sports events to attract sports enthusiasts, which in turn propels the country’s economy as well as the sports tourism market. The COVID-19 pandemic impeded the growth of the sports tourism market, as there were travel restrictions and lockdowns implemented by governments of different countries to curb the virus spread. This led to postponing and rescheduling the sports events, which slowed down the growth of the market. However, the increasing health and fitness concerns among many people during the post-covid scenario supported in the market recovery, as many people adopted sports as a daily activity. Thus, the active participation and interest of people in sports as well as travel trends post covid helped sports tourism to regain and even boost its popularity.

Sports Tourism Market Dynamics

Major drivers  .

Rising active participation of global sports personalities and their travel to different countries for international events such as basketball, cricket, and soccer is anticipated to boost the market. Sportspersons from different countries participate in these events to represent their countries, and spectators from respective countries tend to travel to watch their live performances. This increases the domestic & international traveling trips for sports among people in different countries, thus boosting the global sports tourism market. The increasing number of spectators with the growing popularity of various sports tournaments such as soccer and cricket is projected to lead to high revenue generation for host countries. This is further facilitating the countries to invest in the development of larger seating facilities in the event venues. In addition, large crowds & spectators help in market expansion due to high event ticket prices. Such increasing participation in big-ticket sports tournaments further boosts revenues and results in market expansion.

Existing Restraints

Strict government regulations on travel & tourism are likely to restrain the market, as hosting large-scale events requires following legal protocols and permissions devised by government authorities. Such procedures can be time-consuming and also inconvenient to tourists from other countries, which can restrict the growth of the market. Changing environmental conditions in various regions affect the organizing of sports events, and further impedes the market growth. Moreover, high prices of tickets are expected to affect the sales of the event tickets, as it puts additional burdens on the finances of the tourists.

Emerging Opportunities

Rapid development of tourism and sports infrastructure such as the building of sports hubs in emerging countries is projected to create several growth opportunities in the market. Several mountains and hilly areas in such countries are being used for high-altitude training and creating sports complexes. This draws the attention of domestic & international tourists to plan and visit these places for vacations as well as sports purposes. For instance,

On 14 January 2023, C.L.A.W Global launched Soul of Steel - which is the world’s first skill & endurance challenge in high altitude. In this challenge, selected participants across the world are expected to compete as teams in which their skills are utilized for high-altitude mountain climbing.

Rising integration of adventure and tourism as a result of the increasing interest in exploring places and experiencing adventure activities is expected to create lucrative opportunities in the market. Such increasing inclination of people in adventure activities is leading the national to local level governments to promote adventure sports in popular tourist locations. Similarly, one of India’s major tourist destinations, Goa, is being explored by the state government to develop and promote adventure sports locations for national and international tourists. A recent news report in 2023 indicated that Goa Tourism Development Corporation (GTDC) is promoting bungy jumping in Mayem, North Goa. Such adventures are further anticipated to attract international tourists for adventure sports, which generate significant growth opportunities for the market.

Scope of Sports Tourism Market Report

The report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Sports Tourism Market Segment Insights

Sport type segment analysis.

Based on sport type, the sports tourism market is divided into soccer, cricket, motorsport, tennis, hockey, basketball, baseball, and others. The soccer segment is expected to expand at a major growth rate during the projection period, owing to its popularity across the world. Several major soccer tournaments and leagues are organized across the globe each year, which is a popular attraction among soccer or football enthusiasts. The easy availability of high-quality soccer infrastructure and equipment in several countries further helps in segment expansion. Moreover, increasing global internet penetration and easy access to social media are majorly boosting the fanbase of soccer tournaments and leagues. The growing fandom for soccer is further driving soccer sports tourism all over the world. For instance,

According to a report by YouGov Sport, around 39% of individuals in the US watched sports through live sports events on their devices, specifically on smartphones . People aged between 18 to 24 are the most common online audiences as compared to ages above 55 .

The cricket segment is anticipated to account for a significant market share during the forecast period, due to its increasing popularity in several countries including Australia, India, and England. These countries have consistent major cricket leagues and tournaments, which are anticipated to draw audiences to the events. Increasing crowds result in high GDP through event tickets, hotels, and food & beverage consumption in the host countries. Thus, many countries including India, host yearly sports leagues to integrate the participants of different national teams to increase the popularity of cricket, thus propelling the segment.

Type Segment Analysis

On the basis of type, the global market is bifurcated into domestic tourism and international tourism. The domestic tourism segment is projected to register a considerable CAGR during the forecast period, attributed to the ongoing sports infrastructure developments in different countries. Countries are developing infrastructure suitable for different sports such as cricket, baseball, football, and hockey to support the growing interest in sports participation and viewing. Increasing government policy integration with private sports organizations is likely to create opportunities for the promotion of domestic tourism, which in turn boosts the market segment.  The international tourism segment accounts for a significant market share, as a rising number of countries are hosting international sports leagues and tournaments to boost tourism. Governments from various countries, such as European countries, are taking the initiative to promote tourism by hosting famous soccer events. Europe has several popular soccer teams with fans across the world. Thus, such worldwide popular events are increasing travel to international destinations for sports viewing while vacationing, which in turn further drives the international tourism segment.

Category Segment Analysis

Based on category, the sports tourism market is segmented into active, passive, nostalgia, and sports event. The passive segment is expected to register a robust growth rate during the projection period, as taking vacation trips to different countries to enjoy live events is a popular way to enjoy favorite sports among many individuals. Sports such as soccer, baseball, and cricket have a large number of fans and spectators who prefer to watch their favorite players' live performances, this, as a result, is likely to propel the segment in the coming years.  The active segment is expected to hold a significant share of the market, due to the increasing interest of people for participation in various sports and activities. Additionally, the rising disposable income in developed countries facilitates them to opt for personal training and participate in large-scale events. Moreover, the surging concerns regarding obesity and other health problems are leading people to actively take part in sports, which, in turn, helps in segment expansion.

Regional Outlook

In terms of region, the global sports tourism market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe is expected to dominate the market during the forecast period, owing to the rising number of trips to the countries in Europe, for participating and watching sports events. European countries including the UK, France, and Germany have a high number of soccer events, thus many people from other regions travel to Europe, which boosts the regional market. The market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period, due to the growing development activities taking place in the region. The increasing number of participants from the countries such as Japan, China, South Korea, and India in global sports events such as the Olympics and Cricket World Cup is boosting the segment. For instance,

According to a recent study report, around 499 participants from Japan, 381 from China, and 203 from South Korea participated in the Summer Olympics and Paralympics in Tokyo in 2021. Several sportspersons from other countries including Hong Kong, Thailand, and Indonesia participated in the same event.

The sports tourism market has been segmented on the basis of

  • Domestic Tourism
  • International Tourism
  • Sports Event
  • Asia Pacific
  • North America
  • Latin America
  • Middle East & Africa

Key Players

  • Inspiresport
  • BAC SPORT LTD
  • Premium Sport Tours Pty. Ltd
  • Navigo Sports
  • Gullivers Sports Travel Ltd
  • La Vacanza Travel
  • Dream Team Italy srl
  • ALLSPORTS INTERNATIONAL
  • XLSportsTours
  • Australian Sports Tours

Competitive Landscape

Key players operating in the global sports tourism market include Inspiresport ; BAC SPORT LTD; Premium Sport Tours Pty. Ltd; Navigo Sports; Gullivers Sports Travel Ltd; La Vacanza Travel; Dream Team Italy srl; ALLSPORTS INTERNATIONAL; XLSportsTours; and Australian Sports Tours Several market companies are implementing market expansion & growth strategies such as divestitures, partnerships, acquisitions, R&D investments, mergers, collaboration, and product development to boost their market share and prominence in the sporting tourism industry. For instance,

On 5 July 2023, inspiresport, a UK-based major youth development tour business partnered with The Rangers Football Club Limited. The partnership aims to provide specialist coaching facilities at the Rangers Training Centre to youths and students.

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Sports Tourism Market Analysis Europe, APAC, North America, South America, Middle East and Africa - US, Germany, UK, France, Japan - Size and Forecast 2024-2028

Sports Tourism Market Analysis Europe, APAC, North America, South America, Middle East and Africa - US, Germany, UK, France, Japan - Size and Forecast 2024-2028

  • Published: Jun 2024
  • SKU: IRTNTR44823

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Sports Tourism Market Size 2024-2028 

The sports tourism market  size is estimated to grow by USD 771.4 billion  at a CAGR of 15.2%  between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. Firstly, the increasing number of sporting events held globally is attracting a larger audience, leading to a higher demand for accommodations and travel services. Secondly, there is a growing focus on expanding seating capacities in sports venues to accommodate more spectators, creating new opportunities for businesses in the sports tourism industry. Lastly, government support for sports tourism is on the rise, with various initiatives aimed at promoting sports events and infrastructure development. These factors are expected to fuel the growth of the market in the coming years.

Sports tourism has become a significant segment, attracting people from around the globe. With industry specialists estimating it as a multi-billion-dollar industry, major events like hockey tournaments and kabaddi tournaments draw massive crowds. Major sporting events like the Olympics and FIFA World Cup attract millions of tourists from around the world, boosting local economies. It is a rapidly growing sector in the global tourism industry. This market research and analysis report includes in-depth information about the key market drivers, trends, and challenges during the forecasted period. 

Sports Tourism Market Size

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Market  Dynamics

The market is a significant segment in the global tourism industry, with an increasing number of tourists seeking unique and memorable experiences. Destinations like Spain, Portugal, and Australia are known for their sports tourism offerings , including tennis tournaments in Markets like Spain and Portugal, and cricket tours in Australia. These events attract a large number of tourists, contributing to the economic development of these regions. The trend towards experiential travel and the growing popularity of digital platforms have also influenced the sports tourism industry. Events are now being live-streamed and marketed extensively online, making it easier for fans from around the world to engage with their favorite sports and teams. The industry is also seeing a rise in the number of sports-themed tours and packages, offering fans the opportunity to visit iconic sports venues and learn about the history and culture of their favorite sports. The future of sports tourism looks promising, with advancements in technology and a growing emphasis on creating immersive and personalized experiences for tourists. The market is a dynamic sector encompassing a wide range of activities and services.

Key Market Driver

Rising focus on seating capacity expansion is a key driver boosting the market growth. This surge has led to a greater demand for larger seating capacities at these venues globally. Increased seating capacity translates to higher ticket revenue, as more spectators can attend these events, contributing to the expansion of the market. An increase in sporting events and the resulting influx of people. Industry specialists forecast continued growth due to the cultural significance of the Games and the demand from domestic tourists and international visitors.

New stadiums and venues, showcasing Art and Architecture, are being established to accommodate major tournaments and events, expanding the Sports Travel Market and Sports Destination Market. Revenue generation from Sporting Events Tourism is a significant contributor to the Tourism Industry. Sports Tourism Trends include adventure tourism experiences for athletes and spectators alike, making the world a more interconnected network of sports destinations in various regions. Consequently, sports clubs and events are prioritizing venue expansion to cater to tourists. These initiatives to enhance seating capacity are set to attract more tourists, thereby propelling the global market in the foreseeable future.

Significant Market Trends

The increasing number of fan zones is a major market trend influencing the market. The stakeholders of the industry are focusing on attaining a wider audience to showcase tournaments and expand their reach. This is benefiting the industry. However, the official arenas and stadiums for sporting events have a limited spectator handling capacity and the number of tickets available for the event. This restricts the number of tourists that can witness sports events live in a stadium. To counter the issue, an increasing number of tournaments are focusing on establishing official fan zones. These fan areas can be established in the same region or city hosting the sports event, or in various other cities and regions different from the host.

The fan arenas broadcast the events on large screens. These arenas also carry out numerous supporting and engaging activities. With an increase in the number of events, the number of fan zones is also expected to increase. Various sporting organizations, such as UEFA and BCCI, have established their official fan zones across different regions.

Major Market Challenges

The growing popularity of other tourism industries is a major market challenge hindering the growth of the market.   The sports industries encompasses various forms of travel, including cultural, medical, and adventure tourism. Cultural tourism, involving the exploration of a region's art, architecture, religion, and lifestyle, dominates the global tourism sector and is on the rise. This trend will impact the growth of the market. However, the market faces challenges from the growing popularity of health and adventure tourism. Health tourism involves seeking medical treatment and wellness abroad, driven by travelers from countries like Bangladesh, Oman, Nigeria, and Uzbekistan. Adventure sports are also gaining ground, with countries like Australia, New Zealand, and Spain, attracting enthusiasts. The increasing demand for alternative tourism forms will hinder the market's growth.

Market  Segmentation

The market is thriving, fueled by the excitement of events like UEFA Champions League, Formula 1, and NASCAR. These events draw enthusiasts to iconic destinations, making them premier travel destination spots. Through partnership initiatives and strategic partnership, host cities enhance their destination appeal, offering unforgettable visitor experiences. With a focus on sustainable practices and eco-friendly initiatives, the industry is committed to reducing carbon footprints and promoting environmental awareness. This concerted effort ensures overall sustainability, contributing significantly to regional tourism revenues and economic growth. As travelers seek predictable conditions for travel and outdoor activities, sports tourism emerges as a dynamic sector, attracting potential tourists and showcasing top-tier athletes in captivating settings. Adventure races, facilitated by travel agencies and tour operators, draw participants seeking adrenaline-fueled experiences. Hospitality chains and event management companies collaborate to create immersive experiences for sports tourists, positioning destinations as premier travel destinations.

The market share growth by the domestic sports tourism segment will be significant during the forecast period. It is the most popular type segment in the market. Tourists travel to various events organized in their respective countries as participants or spectators. The sports travel sector experiences significant growth in the economy, particularly in the domain of domestic sports tourism. This type of tourism draws a large number of visitors to stadiums for participating in or spectating various sports events within their countries. The industry's economic impact is substantial, with tourists spending on hospitality, merchandise, and adventure experiences related to sports events. Domestic sports leagues are major attractions, with trends indicating an increasing number of fans traveling across venues. Sports teams facilitate transportation, enhancing accessibility. The sector's growth is driven by the convenience of intra-region transportation, uniform regional currencies, and familiar cultural backgrounds. Domestic sports tourism offers unique experiences, fueling the interest of both participants and spectators. Stadiums serve as economic hubs, generating revenue and creating jobs. This trend underscores the importance of the sports travel sector in the economy. It also includes the expenditure by domestic tourists on hospitality and merchandise products related to that particular sporting event.

Sports Tourism Market Size

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The domestic sports tourism segment showed a gradual increase in market share from USD 512.00 billion in 2018. Many domestic leagues are held across the globe. These leagues have a higher proportion of domestic tourists due to the easy availability of intra-region transportation, the convenience of using a uniform regional or national currency, and familiarity with the culture and languages. An increasing number of teams are aiding the transportation of their fans across different venues. For instance, in Qatar, the government of Doha provides several transport options to fans when they arrive in the country, which includes free shuttle buses, the Doha Metro, taxis and cab services, and dedicated bus and taxi lanes for fans. The above factors will drive the growth of the market during the forecast period.

Europe  is estimated to contribute 46% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

Sports Tourism Market Share by Geography

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Europe stands out as the primary hub, given the multitude of sports events hosted within the region. Sporting teams and events enjoy substantial popularity and active participation, both from athletes and spectators. Various European governments, including the UK, actively promote a healthy lifestyle and engagement in sports. The UK government, for instance, fosters a sports-centric culture among school students through partnerships with major sporting entities like the PREMIER LEAGUE, the Rugby Football Union, and England Hockey. These collaborations offer students avenues for competitive participation, leading to a widespread and deeply ingrained sporting culture among the general public.

Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Sports Tourism Market Share by Geography

  • Segment Overview

The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028. 

  • International
  • Soccer tourism
  • Cricket tourism
  • Tennis tourism
  • Rest of Europe
  • Saudi Arabia
  • South Africa
  • Rest of the Middle East & Africa

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Golf Tourism Market :  Golf Tourism Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, Japan, UK, Canada, Australia - Size and Forecast

Market Analyst Overview 

The market is a dynamic subset of the broader tourism industry, focusing on the intersection of travel and sporting events, reflecting market growth analysis. Catering to the adventurous traveler, it encompasses the adventure tourism market and sports travel market, offering unique experiences and destinations for enthusiasts, and contributing to market research and growth. Sporting events become key attractions, driving the growth of sports destination markets and attracting visitors from around the globe, emphasizing market growth and forecasting. From marathons to championship games, a wide array of activities and packages cater to diverse interests, highlighting Market forecasting and the growth of Opportunities. These agencies curate unforgettable experiences, tapping into the rising demand for active travel and addressing market Challenges.

The market is witnessing robust growth, driven by the popularity of various sports events such as Motorsport , Triathlons , NBA , Basketball , and Baseball . Events like the Mens FIH Pro League attract sports enthusiasts and travelers alike, contributing to the growth of the industry. With the emergence of strategic partnerships and event hosting initiatives, destinations are enhancing their appeal as premier travel destinations. Visitors seek unique experiences, leading to sustained growth in leisure travel. Major sporting events like the FIFA World Cup , UEFA Champions League , and Formula 1 further boost tourism, attracting spectators from around the globe. As a result, the market continues to flourish, offering memorable experiences for travelers and sports fans alike. 

With world-class sports events and live entertainment, the industry projects significant value, leveraging historical data to understand visitor numbers and seasonal fluctuations. However, infrastructure limitations and financial challenges pose pitfalls, necessitating long-term sustainability measures. Despite challenges, training centers and recreational facilities cater to sports enthusiasts, contributing to conservation efforts and promoting tourism practices. Sports tourism continues to captivate adventurers, offering captivating frontiers and unparalleled experiences for travelers worldwide.

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What are the Key Data Covered in this Market Report?

  • CAGR of the market during the forecast period
  • Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
  • Precise estimation of the size of the market size and its contribution to the parent market
  • Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
  • Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
  • Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
  • Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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1 Executive Summary

  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Market Segmentation by Area
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

  • Parent Market
  • Data Table on - Parent Market
  • Market characteristics analysis
  • Value Chain Analysis

3 Market Sizing

  • Offerings of companies included in the market definition
  • Market segments
  • 3.3 Market size 2023
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

  • Historic Market Size - Data Table on Global Sports Tourism Market 2018 - 2022 ($ billion)
  • Historic Market Size - Type Segment 2018 - 2022 ($ billion)
  • Historic Market Size - Product Segment 2018 - 2022 ($ billion)
  • Historic Market Size - Area Segment 2018 - 2022 ($ billion)
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

  • Five forces analysis - Comparison between 2023 and 2028
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
  • Threat of new entrants - Impact of key factors in 2023 and 2028
  • Threat of substitutes - Impact of key factors in 2023 and 2028
  • Threat of rivalry - Impact of key factors in 2023 and 2028
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
  • Chart on Domestic sports tourism - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Domestic sports tourism - Market size and forecast 2023-2028 ($ billion)
  • Chart on Domestic sports tourism - Year-over-year growth 2023-2028 (%)
  • Data Table on Domestic sports tourism - Year-over-year growth 2023-2028 (%)
  • Chart on International sports tourism - Market size and forecast 2023-2028 ($ billion)
  • Data Table on International sports tourism - Market size and forecast 2023-2028 ($ billion)
  • Chart on International sports tourism - Year-over-year growth 2023-2028 (%)
  • Data Table on International sports tourism - Year-over-year growth 2023-2028 (%)
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

7 Market Segmentation by Product

  • Chart on Product - Market share 2023-2028 (%)
  • Data Table on Product - Market share 2023-2028 (%)
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
  • Chart on Soccer tourism - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Soccer tourism - Market size and forecast 2023-2028 ($ billion)
  • Chart on Soccer tourism - Year-over-year growth 2023-2028 (%)
  • Data Table on Soccer tourism - Year-over-year growth 2023-2028 (%)
  • Chart on Cricket tourism - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Cricket tourism - Market size and forecast 2023-2028 ($ billion)
  • Chart on Cricket tourism - Year-over-year growth 2023-2028 (%)
  • Data Table on Cricket tourism - Year-over-year growth 2023-2028 (%)
  • Chart on Tennis tourism - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Tennis tourism - Market size and forecast 2023-2028 ($ billion)
  • Chart on Tennis tourism - Year-over-year growth 2023-2028 (%)
  • Data Table on Tennis tourism - Year-over-year growth 2023-2028 (%)
  • Chart on Others - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Others - Market size and forecast 2023-2028 ($ billion)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

8 Market Segmentation by Area

  • Chart on Area - Market share 2023-2028 (%)
  • Data Table on Area - Market share 2023-2028 (%)
  • Chart on Comparison by Area
  • Data Table on Comparison by Area
  • Chart on Passive sports tourism - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Passive sports tourism - Market size and forecast 2023-2028 ($ billion)
  • Chart on Passive sports tourism - Year-over-year growth 2023-2028 (%)
  • Data Table on Passive sports tourism - Year-over-year growth 2023-2028 (%)
  • Chart on Active sports tourism - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Active sports tourism - Market size and forecast 2023-2028 ($ billion)
  • Chart on Active sports tourism - Year-over-year growth 2023-2028 (%)
  • Data Table on Active sports tourism - Year-over-year growth 2023-2028 (%)
  • Market opportunity by Area ($ billion)
  • Data Table on Market opportunity by Area ($ billion)

9 Customer Landscape

  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

  • Chart on Market share by geography 2023-2028 (%)
  • Data Table on Market share by geography 2023-2028 (%)
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
  • Chart on France - Market size and forecast 2023-2028 ($ billion)
  • Data Table on France - Market size and forecast 2023-2028 ($ billion)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
  • Market opportunity by geography ($ billion)
  • Data Tables on Market opportunity by geography ($ billion)

11 Drivers, Challenges, and Opportunity/Restraints

  • 11.1 Market drivers
  • 11.2 Market challenges
  • Impact of drivers and challenges in 2023 and 2028
  • 11.4 Market opportunities/restraints

12 Competitive Landscape

  • 12.1 Overview
  • Overview on criticality of inputs and factors of differentiation
  • Overview on factors of disruption
  • Impact of key risks on business

13 Competitive Analysis

  • Companies covered
  • Matrix on companies position and classification
  • ATPI Ltd. - Overview
  • ATPI Ltd. - Product / Service
  • ATPI Ltd. - Key offerings
  • BAC Sports Ltd. - Overview
  • BAC Sports Ltd. - Product / Service
  • BAC Sports Ltd. - Key offerings
  • DTB Sports Management Ltd. - Overview
  • DTB Sports Management Ltd. - Product / Service
  • DTB Sports Management Ltd. - Key offerings
  • Fanatic Sports Pvt. Ltd. - Overview
  • Fanatic Sports Pvt. Ltd. - Product / Service
  • Fanatic Sports Pvt. Ltd. - Key offerings
  • Gala Management Services Ltd. - Overview
  • Gala Management Services Ltd. - Product / Service
  • Gala Management Services Ltd. - Key offerings
  • Global Sports Travel and Tours Pty Ltd. - Overview
  • Global Sports Travel and Tours Pty Ltd. - Product / Service
  • Global Sports Travel and Tours Pty Ltd. - Key offerings
  • International Sports Management Inc. - Overview
  • International Sports Management Inc. - Product / Service
  • International Sports Management Inc. - Key offerings
  • ITC Travel Group - Overview
  • ITC Travel Group - Product / Service
  • ITC Travel Group - Key offerings
  • JTB India Pvt. Ltd. - Overview
  • JTB India Pvt. Ltd. - Product / Service
  • JTB India Pvt. Ltd. - Key offerings
  • Match Hospitality AG - Overview
  • Match Hospitality AG - Product / Service
  • Match Hospitality AG - Key offerings
  • QuintEvents LLC - Overview
  • QuintEvents LLC - Product / Service
  • QuintEvents LLC - Key offerings
  • Sports Tours International Ltd. - Overview
  • Sports Tours International Ltd. - Product / Service
  • Sports Tours International Ltd. - Key offerings
  • Sports Travel and Hospitality Group Ltd. - Overview
  • Sports Travel and Hospitality Group Ltd. - Product / Service
  • Sports Travel and Hospitality Group Ltd. - Key offerings
  • Sportsnet Corp. Pty Ltd. - Overview
  • Sportsnet Corp. Pty Ltd. - Product / Service
  • Sportsnet Corp. Pty Ltd. - Key offerings
  • travelOsports - Overview
  • travelOsports - Product / Service
  • travelOsports - Key offerings

14 Appendix

  • 14.1 Scope of the report
  • Inclusions checklist
  • Exclusions checklist
  • Currency conversion rates for US$
  • Research methodology
  • Information sources
  • Data validation
  • Validation techniques employed for market sizing
  • Data synthesis
  • 360 degree market analysis
  • List of abbreviations

Frequently Asked Questions?

How big is the sports tourism market market , what is the sports tourism market market growth, which segment accounted for the largest sports tourism market market share , who are the key players in the sports tourism market market , what are the factors driving the sports tourism market market .

  • Increasing number of sporting events
  • Development of VR technology

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Sports Tourism Market Analysis Europe, APAC, North America, South America, Middle East and Africa - US, Germany, UK, France, Japan - Size and Forecast 2024-2028

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8 big sports tourism trends for 2023.

The sports tourism industry continues to trend up. We look at the forces behind the trends.

Matt Swenson, a editorial director at Connect Meetings

Tim Morgan, chief sports officer at the Chattanooga Sports Commission , says the fiber optic-powered destination didn’t experience a dip from 2020 to 2022 in hosting sporting events. On the other hand, Greg Fante , the newly minted CEO of the Louisville Sports Commission , acknowledges his hometown’s numbers aren’t back to pre-pandemic levels. Such is the uneven nature of the sports tourism industry’s recovery from COVID-19.

Predicting the future is unknown, but it appears safe to say the worst of the pandemic is over. Arenas and stadiums across the country are full again. Generally speaking, Americans are back to many of their old routines. The expectation is 2023 will be the closest to the ways things were, albeit with a few twists. 

“We have seen an upward trend in event participation for our sport by around 10% to 20%,” reports Connor Shane, director of national events at USA Racquetball . “Our regional events are coming back online in full force this year after almost three years of seeing obstacles from COVID-19.”

What that means for sports tourism is a level playing field. Destinations are open for business and events are returning. The fact some of the industry’s most prominent leaders were in Qatar for the World Cup, prepping for this country’s turn in 2026, is a sign of how far we’ve come back.

The fact that it appears 2023 is the end of the tunnel the industry has been waiting for makes it a particularly pivotal year. Yes, travel sports appear to be back, but this is also a time to incorporate changes beyond the playing field. Time doesn’t stand still, and forward-thinking sports event professionals are looking for new opportunities to connect in meaningful ways with participants, parents and spectators.

Health and safety will always be a concern in sports, but perhaps the greater hurdle going forward are concerning economic headwinds. Finding coaches, refs and other staff necessary to keep tournaments running smoothly is not as easy as it used to be. Parents have proved they will put their children’s activities first, but they could face tough choices as inflation continues to raise prices.

Fante, a fourth-generation Louisvillian, stayed close to home professionals because of the positive impacts events have on his community.

“Sports matter because they promote active lifestyles, encourage personal growth and development, and create a sense of community,” he says. Or more succinctly, “Sports bring together,” he adds.

His comments come at an inflexion point for society, which appears split on many cultural issues. Sports has always been at the forefront of change and this era will not be different.

Here, we explore the trends sure to affect sports tourism in 2023 (and beyond) and how the industry is adapting to the needs of its base.

Good luck finding a hotter topic, especially given how far-ranging DEI initiatives have come in recent years. Last year, US Quidditch and Major League Quidditch teamed up to rebrand their sport to Quadball in an effort to distance themselves from Harry Potter author J.K. Rowling’s controversial comments about transsexuals. Questions about LGBTQ athletes participating in certain competitions are now political.

USA Fencing CEO Phil Andrews took the extraordinary step to share this LinkedIn post as the NGB’s response to human rights issues: “Beginning with the 2023-24 national tournament season and beyond, we'll give preference when selecting host cities for national tournaments to states without laws that harm members of LGBTQ communities as well as states that do not have laws undermining the reproductive health of women.”

Fante describes Louisville’s current inclusion efforts as “intentional,” a term many organizations would likely say about their initiatives. In the case of the Louisville Sports Commission, key actions include adding a specific diversity statement to its mission overview. More tangibly, a partnership with the city’s Urban League led to a top-of-the-line indoor track built at the Norton Healthcare Sports & Learning Center , located mere blocks from where Muhammad Ali grew up—a traditionally underserved neighborhood.

“ Fencing the Gap ” is a new campaign USA Fencing implemented to extend its outreach to BIPOC (Black, Indigenous and people of color) youth, youth girls and youth with disabilities. Grants and scholarships ease financial burdens for athletes, coaches and clubs.

On the supplier side, the Greater Columbus Sports Commission launched its Diversity Apprenticeship Program to provide hands-on experience to people of color in the travel industry in hopes of encouraging a broader group of future professionals. “I’m really proud of this hospitality initiative in our community,” says Greater Columbus Sports Commission CEO Linda Logan, a trailblazer for women in sports tourism.

While it’s far harder to recreate sports events on a virtual platform than corporate meetings, the 2020 digital revolution opened new doors.

As “Gig City,” Chattanooga has been ahead of the game in this regard. The Tennessee destination was the first city in the Western Hemisphere to offer 1 gigabit-per-second fiber internet service to all of its residents and businesses in 2010 (it’s up to 25 gigabits-per-second service now). Morgan says this makes the area a natural for esports because of the bandwidth required for large-scale gaming events. 

Its reputation for technical know-how expands with geofencing advertising employed for state championships, notes Morgan. Investments have also been made in the form of a state-of-the-art Jumbotron at Finley Stadium , home of the University of Tennessee at Chattanooga football team and Chattanooga FC, a professional Division 3 soccer team, as well as many youth sports events.

Despite the return of fans to the stands, livestreaming is as popular as ever. NFHS Network Vice President Mark Koski says out-of-state family members and friends make up much of the millions of viewers catching high school games online. Statistics show most of the audience watches in real time even though on-demand is available, a sign of how involved the viewers are in the action. NFHS is more than halfway to its goal of providing streaming capabilities to all of the country’s 19,500 high schools. The holdup appears to be athletic directors who remain afraid the high-tech option takes away from ticket sales that act as fundraisers.

Koski’s job is to educate using an impressive list of stats that their fears are unfounded. “It truly is for those who can’t make it to the games,” he says.

EMERGING SPORTS

By this time next year, pickleball may be disqualified from the list of trending sports. In many regards, it has hit the big time. Tom Brady, LeBron James and Kim Clijsters are among professional athletes investing in teams. Pickleball events are a big deal in cities ranging from Atlantic City to Kissimmee, Florida, to Columbus, Ohio . Pickle & Chill in Columbus is among a growing number of specific pickleball facilities. Gulf Shores | Orange Beach Sports & Events in Alabama partnered to build a 12-court lighted pickleball facility at the Gulf Shores Sportsplex

Morgan sees plenty of pickleball in Chattanooga, too, but adds badminton and gravel races are also on his radar as gaining steam.

INTERNATIONAL EVENTS

It’s not a coincidence to see the flurry of activity regarding international events coming to U.S. cities. Fante, who helps welcome international crowds annually to the Kentucky Derby, says some of the red tape involved in bringing global events to the U.S. has been cut on both the domestic and international side. Noteworthy items from 2022 include:

  • The World Athletics Championships had spanned the globe without stopping in this country until Eugene, Oregon , hosted the 2022 event. 
  • Birmingham, Alabama, welcomed The World Games , a spotlight for non-Olympic sports, in July 2022.
  • The Maryland Cycling Classic got rolling on Labor Day weekend after back-to-back COVID-related cancellations in 2020 and 2021.
  • Eleven U.S. destinations learned they will host World Cup games in 2026. First-timers include Seattle, Miami, Philadelphia, Atlanta, Houston and Kansas City.
  • The U.S. was awarded the 2031 Men’s Rugby World Cup and 2033 Women’s Rugby World Cup , a first for both events.

“I think cities are getting smarter and there are more dollars available for cities to take some more risk,” says Fante, who is hoping to bring the Breeder’s Cup, a major international horse racing event, back to Louisville. “We’re understanding how we can raise funds and have funds to help host these kinds of events.”

Beyond the hotel rooms, Morgan says international events have the benefit of increasing a city and region’s international profile. Chattanooga, for instance, hosted the IRONMAN 70.3 World Championships, which not only spurred business to the city but to the entire state. The event also cemented Chattanooga’s reputation as an active, outdoors destination, he adds.

SITE SELECTION & RFPS

Sustainability and site selection go hand in hand these days. This goes beyond decreasing waste, which is always a top priority. Sports planners are showing a preference toward turf fields, particularly among sports played on rectangular fields, says Morgan. Organizers are growing wary of rain damaging fields to the point where events can’t go on, which becomes a higher priority as families free up vacation time and resources to travel to tournaments. 

Morgan has also noticed a decreased demand for bid fees from rights holders.

He also says Airbnb remains a popular option for visiting athletes despite stay-to-play policies. The cost of renting a home is often cheaper than a single hotel room, Morgan notes.

“Sometimes, we are our own worst enemies,” Morgan says of high prices.

CONSOLIDATION

The events business has seen a retraction in the number of vendors and companies. If the economy turns south, more mergers will come. One company to watch is 3STEP Sports .

Founder and Chairman David Geaslen , former CEO of Scouts Inc. and as ESPN’s VP of High School Sports and Recruiting, is targeting established event brands and bringing them into the fold. Under the current model, the acquired organizations still run the events under the large umbrella. With the financial backing of core investors Fiume Capital and Juggernaut Capital, 3STEP has acquired 74 new brands in nine sports across 43 states over the course of the past three years. Hoop Group and Munciana Volleyball Club are among the most notable acquisitions. The company includes more than 2,500 events and 1,800 club teams. 

BURNOUT IS REAL

The hospitality industry at large is still facing an uphill battle following the employee exodus of 2020-21. Help Wanted posters may as well be a universal sign for all events. The staff that did stay is often overworked and underpaid considering the extra tasks they are performing. Likewise, the constant adjustments make it almost impossible to make sure nothing falls through the cracks. Shane says the stress is noticeable. 

“Many of our head coaches and state association board members have been transitioning in and out of officer positions. This trend is similar to our national coaching, as well as our federation operational staff. This is creating a tough situation as the biggest problem we will be facing with this turnover is the disappearance of intellectual capital and expertise that does not get cleanly passed down. I have faced several situations this year where we did not have any controlling officers in a program that had solid experience to meet their KPIs and we had to reinvent the wheel,” he says.

BIG NEWS AHEAD

Perhaps the best trend for sports tourism is there is no shortage of interest. A few items to watch for in 2023 include:

  • The NCAA opens its portal for future championships. Las Vegas already won its first Final Four. Fante hopes indoor track events find their way to Louisville’s newish facility.
  • FIFA is expected to reveal which North American destinations will host the later rounds of the 2026 World Cup. The grand prize—semifinals and finals—are in play for large venues with experience hosting major events. That bodes well for Los Angeles, Dallas, Atlanta and Houston, in particular.
  • Sports ETA, the association composed primarily of sports commissions, is seeking a new CEO to take over for Al Kidd , who announced his retirement effective June 2023. Will a woman lead the organization for the first time?  

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How does sport contribute to tourism?

sportanddev

Tourism is one of the world’s most important economic sectors. It allows people to experience the world’s different cultural and natural riches and brings people closer to each other, highlighting our common humanity.

The many important contributions of tourism encouraged the  UN World Tourism Organization  ( UNWTO ) to institute World Tourism Day, celebrated annually since 1980 on 27 September, to highlight the importance of tourism and its impact on our society.

Tourism and sports

According to UNWTO , tourism is one of the largest and fastest growing economic sectors in the world, while sport is one of the world’s largest social phenomenon. As a professional or leisure activity, sport often involves travel to other places, to play and compete in various destinations. Further, major sporting events, such as the Olympics and various World Cups, have become powerful tourist attractions.

Sports tourism constitutes a large part of the tourism industry, with some sources claiming that a  quarter of all tourism in the world is sports-related. Sports tourism includes not only participation in and attending sporting events, but also personal recreational activities.

Statements from the World Tourism Organisation and the International Olympic Committee (IOC) have highlighted the importance of sports tourism; in 2004, the organisations committed to reinforcing their partnership and collaboration in the sports tourism domain, stating :

“Tourism and sport are interrelated and complementary… both are powerful forces for development, stimulating investment in infrastructure projects such as airports, roads, stadiums, sporting complexes and restaurants- projects that can be enjoyed by the local population as well as tourists who come to use them.”

Sports tourism and sustainable development

Tourism is an essential pillar of the  2030 Agenda for Sustainable Development  and the Sustainable Development Goals (SDGs), especially  goals 8 ,  12 , and  14 . As a segment of tourism, sports tourism can also help achieve sustainable development .

At an economic level, sports tourism contributes to SDGs 1 (end poverty in all its forms everywhere) and 8 (promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all). Sports tourism promotes local businesses, creating demand in areas such as transportation, hotels and restaurants. Thus, local populations can avail jobs and income opportunities. Depending on the nature of the sports and experiences, local people can work as instructors and guides, who are likely to be paid more due to their special skills.

Further, sports tourism contributes to SDG 3 (ensure healthy lives and promote well-being for all at all ages). Besides providing the tourists with sporting opportunities and an outlet for physical exercise, investment in sports tourism can also promote the participation of local populations in sporting activities.

Finally, sports tourism can also contribute to SDG 11 (make cities and human settlements inclusive, safe, resilient and sustainable. Accessible sports tourism products like hand bikes provide access to sports opportunities for people with disabilities. Para-sport activities can be enjoyed by tourists and residents alike. The development of accessible sports tourism can improve accessibility in the destination city by the provision of not only sports products, but also accessible accommodation and transport. Furthermore, accessible sports tourism helps increase the understanding of people with disabilities in society.

Sports, tourism and sustainability

Sports federations, like the IOC, have realised the need for sustainable practices during mega sporting events. Thus, the IOC launched the International Federation (IF) Sustainability Project in 2016 to obtain an overview of their sustainability initiatives, identifying common topics, challenges and good practices. Building on the Olympic Agenda 2020, the IOC Sustainability Strategy was developed in close cooperation with many stakeholders and partners to fundamentally shape the working practices of the IOC, the Olympic Games and the Olympic Movement.

To develop synergies between the stakeholders so that sports and its facilities can be included in the local assets, it is necessary for decision-makers at all levels to understand their potential and agree to work together to set up sustainable development strategies. 

Host cities should target participants who are most likely to engage in sustainable behaviour while in the destination. This includes developing event portfolios geared towards sustainable event practices. The host city should also harness collaborative partnerships to foster social cohesion and build the capacity to increase sustainable practices.

From the design and construction of sports facilities and the way resources are managed, to valuing the natural environment and health and well-being of people, all decisions should be informed by sustainability principles. As the role and relevance of sport in today’s society continue to grow, progress can only be in cooperation and partnership with others, including the tourism industry.

  • Related article: Active tourism
  • Related article: How can fans support sustainability in sports?

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Youth and Amateur Sports Tourism Brings Economic Benefits to Local Economies

Fans at Majestic Park

On any given weekend, thousands of young athletes across the nation utilize their talents in baseball, football, soccer, tennis, volleyball and pickleball, which is booming in popularity. Most of these events occur in complexes developed explicitly for amateur sports.

Since the 600-acre National Sports Center in Blaine, Minnesota, launched in 1990, sports tourism has become an integral part of local economies. More families are traveling to out-of-town venues across the country for sports tournaments, races and events.

If you have been in an airport or hotel recently, there is a good chance you witnessed many groups of young athletes with travel gear attending out-of-town sporting events. These revenue-generating events result in families staying in hotels, eating at nearby restaurants, shopping at regional retailers and visiting local attractions. On average, families spend $700 to $1,000 a month on youth sports.

Youth and amateur sports players enjoying sports collage

A Multibillion-Dollar Industry

According to the Sports Business Journal , youth and amateur sport-specific venues have spurred more than $9 billion in spending since 2017. Local communities, private developers, visitors and convention bureaus and club sports teams are developing sporting venues that attract visitors to their communities. These projects generate a boost in the local economy. Enticing sports travelers to come to year-round multisport destinations has become a major source of competitions between communities.

The economic impact of amateur and youth sports tourism is staggering. According to the Sports Events and Tourism Association, $39.7 billion on the direct spending impact of amateur and youth sports tourism in 2021, generated a total economic impact of $91.8 billion , which resulted in the generation of 635,000 jobs and a total tax revenue of $12.9 billion for the local economies. In 2019, 179 million people traveled to out-of-town events. During the first COVID-19 year of 2020, travel decreased by 46 percent, but it quickly rebounded in 2021 by 53 percent to 175 million travelers.

Spending decreased in 2020 as travelers focused more on regional and local events. It rebounded quickly in 2021 but is still slightly below pre-COVID spending. In 2021, sports-related travel accounted for 66.5 million nights families spent in hotels. Travel is essential because hotel tax revenue finances many sporting venues across the country. Since 2005, the annual growth rate of amateur and youth sports tourism has been 5.9 percent. All these statistics point to accelerated growth within the industry.

The economic impact on local communities can be divided into three categories: direct, indirect and induced. Direct impact includes local spending at hotels, restaurants, attractions, retailers, transportation costs and entry fees. Indirect impact is defined as purchasing goods and services and the impact on the supply chain. Induced impact encompasses employee spending—either directly or indirectly associated with sports tourism.

Hogan Park

Making the Right Investment

Communities joining the youth and amateur sports tourism fray need methodical research, planning and design to build facilities that will attract athletes on a national scale to their local athletic facility.

Majestic Park in Hot Springs, Arkansas , is one example of how this planning can succeed. Once the original spring training home for Major League Baseball, the ballfields fell to shambles after years of decay. With systematic planning from the Sports, Entertainment and Tourism (SET) group at Halff, an innovative five-field baseball/softball complex was designed and built to attract all levels of sports.

Majestic Park Ballpark collage in Hot Springs, Arkansas

Many events have filled the calendar since Majestic Park’s opening in February 2022, including an NCAA Division II Baseball Conference Championship hosted by the Great American Conference. An $8.5 million bond investment from the “Spa City” has resulted in multiple weekends of economic gain for Hot Springs, which before had been nonexistent. Meticulous details and planning resulted in a highly praised facility for locals and visitors.

Funding Opportunities

Funding for the development of amateur and youth sports facilities comes from various sources. Many communities are using Hotel Occupancy Tax funding for the development of sports facilities.

In Texas, the Texas Parks and Wildlife Department provides funding through its Local Park Grant Program . Another source of revenue for developing sports facilities is municipal or county bonds and capital improvement program (CIP) funding. In Midland, a private 501(c)(3) charitable organization is helping fund the development of the Hogan Sports Complex. Soccer teams such as FC Dallas and the Sting Soccer Club are investing in the development of sports facilities on municipal park sites.

Additionally, for-profit organizations such as Perfect Game and Big League Dreams are financially supporting the development of youth and amateur sports facilities.

Finding the Right Solution

SET experts at Halff can determine the best solution for your community. As municipalities across the Southeast continue to grow their youth and amateur sports facilities, we are helping them achieve these goals. Current projects include a 20-field soccer complex in Conway, Arkansas, the Primrose Park baseball complex in Fulshear, Texas, and the up to $55 million Hogan Sports Complex in Midland, Texas.

In addition to Majestic Park, other recently completed projects include the Softball World at Texas Star renovation in Euless, Texas, and the Blue Ridge Soccer Complex in Harris County, Texas.

By investing in youth and amateur sports, local communities  create tremendous economic opportunity and potentially boost local tourism. Reach out to the SET group to see what options it has to improve lives and communities by turning your ideas into reality.

Halff’s SET team can help you navigate funding opportunities and building options for your next project. Reach out to Sports, Entertainment and Tourism Leader David McCaskill, [email protected] , or Senior Landscape Architect/Project Manager Brian Binkowski, [email protected] .

Contact Halff's David McCaskill and Brian Binkowski Sports Entertainment and Tourism Team

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Unleashing The Power of Events!

Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.

We help increase Canada’s capacity to attract and host sport tourism events.

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We Organize These Events

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Can you imagine competing in the championship game surrounded by mountains and lakes in one of Canada’s top travel destinations? Named Canada’s number 1 mid-size city for sport hosting in 2019 and 2020, Kelowna is a vibrant city renowned for its welcoming hospitality, stunning landscape, and first-rate sporting venues.  

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Grande Prairie

Grande Prairie is a region of choice to host high–caliber sport, recreation, and cultural events. With world–class facilities, major airline and public transportation services, more than 3,000 hotel rooms, and plenty of dining and shopping, Grande Prairie is a premier destination for many events.   

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O ttawa is one of the world’s great est  capital cities, fully equipped with a wide range of facilities and perfectly positioned to stage provincial, national and international events , making  it  an excellent host of sporting events . In 2017,  Ottawa was named Destination of the Year by   Sport Tourism Canada .  

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FORT MCMURRAY WOOD BUFFALO

Fort McMurray Wood Buffalo has hosted some big events here over the years, from multi-sport games to national & provincial championships and international showcase sporting events. 

Testimonials From Our Members

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CHERYL FINN

Sport tourism london.

We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.

DEAN MCINTOSH

Hockey canada.

We met with four or five communities that we’ve never been in before at Sport Events Congress.  They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.

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MEMBER CATEGORIES AND FEES

Municipal member.

A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)

Population under 25,000 CDN $600 Population 25,000 – 50,000 CDN $1,000 Population 50,000 – 150,000 CDN $2,000 Population 150,000 – 500,000 CDN $3,000 Population Over 500,000 CDN $5,000

Associate Member

Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sport Nova Scotia, Tourism Industry Association of Ontario, Travel Alberta, Convention Centres Canada). It also includes sport leagues that operate on a provincial, regional or national level.

FEES: CDN $2,000

Affiliate Member

This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.

FEES: CDN $1,000

This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.

FEES: CDN $500

Rights Holder - National

This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.

FEES: CDN $400

Rights Holder - Provincial

This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the STC.

FEES: CDN $150

International

This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.

Cities, States or Provinces – USD $5000 Countries USD $10,000

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How Richmond is scoring big with sports tourism

R ichmond has exactly zero major league sports teams — but sports is big business in the area regardless, thanks to folks coming to town for amateur and youth games.

Why it matters: Sports tourism generated $2.7 billion in direct spending across Virginia in 2022, up 12% from 2021.

  • Trade association Sports ETA recently named Virginia one of the top states for sports tourism, which accounted for two-thirds of bookings in the Richmond area last year, according to the regional tourism agency.

How it works: For big cities like New York or Los Angeles, sports tourism means hosting Super Bowls or World Cup matches .

  • But for midsize cities like Richmond, it mostly looks like weekend youth and amateur tournaments.
  • They bring in athletes and their families, who spend big bucks at hotels, restaurants and shops. (CNN just named Richmond its top town to visit in 2024 broadly speaking, too.)

Zoom in: Henrico County, a suburban area surrounding Richmond, recently opened the crown jewel of its sports facilities portfolio: the Henrico Sports & Events Center, a $50 million, 185,000-square-foot building with room for 4,500 guests and 12 basketball or 24 volleyball courts.

  • It's hosted 150,000 visitors so far this year, and is booked for nearly every weekend through New Year's.
  • There's more development happening around the complex, too, with 400 condos or townhouses and hundreds of apartments under construction — plus new hotels and restaurants .

Follow the money: Sports tourism had a $70 million impact in Henrico last year — more than double the figure from about a decade earlier, according to the Henrico Sports & Entertainment Authority, which the county launched in 2022 to help attract leagues and events.

  • "It's very similar to economic development, but we do it from the sports and entertainment side," the authority's executive director, Dennis Bickmeier, tells Axios of the agency's work.

Meanwhile, the city of Richmond is investing in its own $2.4 billion arena-anchored district , with hopes of opening a baseball stadium at the heart of it in 2026.

  • Chesterfield County, just south of Richmond, plans to expand on its 115-acre River City Sportsplex, adding four new synthetic turf athletic fields.

What's next: Henrico is aiming to host even bigger events with a $2.3 billion, 110-acre eco-friendly GreenCity development in the works near I-95.

  • It's anchored by a 17,000-seat arena expected to open around 2026.
  • "That's going to be a complete game changer for our entire region," Bickmeier says.

Get more sports news in your inbox with Axios Sports.

How Richmond is scoring big with sports tourism

eHotelier logo

Playing Ball: Summertime isn’t the only time to solicit sports tourism & travel-team bookings

Marriott

There may be no crying in baseball, but hoteliers who are not building relationships with travel sports teams may find themselves shedding a few tears once they realize how much money is being left on the table by not catering to the lucrative sports tourism segment. As a mother of two, I know firsthand how much parents pay annually to support the travel-team circuit and I’ve experienced the pain points when dealing with hotels.

That’s why, as director of sales and marketing for two Hospitality America hotels, I began researching how to better serve this group segment and developing best practices to drive occupancy, generate additional revenue, enhance reputations, support local economies, foster community ties, and establish each property as the preferred accommodations for teams and individual travelers alike.

Hosting sports travel teams is BIG business. According to the Sports Events and Tourism Assn., total direct spending associated with the sports travel sector was $52.2B, and Americans took a record 204.9 million sports event-related trips last year. Building long-term relationships with league booking agents and third-party tournament housing operators will provide stable and consistent hotel occupancy year round while reducing the uncertainty that can accompany fluctuating tourist seasons. Unlike individual travelers whose stays might be shorter and less predictable, youth and collegiate sports teams especially require lodging for a weekend or for as long as a week. In addition to driving standard room revenues, this group segment drives ancillary revenues and marketplace visibility in many ways.

What Teams Want

sports tourism industry

First, meeting rooms are often rented to enable teams and their families to bring food in from local restaurants to help them keep costs down. Faced with thousands of dollars of surmounting costs annually — including league fees, tournament registration fees, equipment and gear, uniforms and team apparel, private lessons, clinics and camps, and even sports insurance — families are hoping that the booking agents chosen by the league are selecting hotels willing to accommodate their specialized requirements.

Most teams mandate complimentary breakfast, double-bedded rooms, a communal outdoor space with grills, a pool, guest laundry, and free WiFi. While travel teams are budget conscious, hotels are being forced to offer a rebate and/or commission to tournament producers for each room booked in order to be promoted as a preferred hotel. This is very commonplace for what is called “Stay to Play” tournaments. Upselling late check out and ensuring that cancellation terms are  adhered to help capture potentially lost revenues when teams check out early due to elimination.

Next, hotels that cater to travel teams boost visibility within the community and beyond. Positive experiences shared by team members translates into valuable word-of-mouth recommendations, improving the brand image and attracting future bookings from similar groups or individual travelers. And much like national sports teams, youth and collegiate travel teams also have followers, including families and supporters who come along to cheer them on, increasing the hotel’s potential customer base.

Finally, during off-peak seasons or weekdays when business travel might be slower, catering to travel sports teams helps hotels maintain consistent occupancy levels year-round, smoothing out revenue fluctuations and optimizing resource utilization. This business set also contributes positively to the local economy. Teams often spend money on dining, shopping, and recreational activities during their stay, benefiting local businesses. This economic ripple effect extends beyond the hotel industry, bolstering the community’s overall financial health.

Flexibility is Key

While there are significant benefits to hosting travel teams, it does not come without challenges. Depending on the size of the tournament, some schedules come out a week prior to arrival, but most game times are not released until a few days prior to check in. Therefore, sports groups require flexibility. If the group is booking directly with the hotel during a slower weekend, hotels seem to be likely to allow for the change, however, during peak season, arrival dates are not negotiable.

With larger tournaments that are Stay to Play, there are certain requirements, such as two- or three-night minimums, and some third-party companies also request that no changes be allowed once you get to the 30-day cut off. If a guest does make a change, there are penalties, such as first night charges. While that may sound simple enough and a good revenue strategy for the hotel, these concessions can cause major headaches for operators and staff. Dissatisfied guests equate to bad reviews, and bad reviews lead to lost future business. Because of this, there are times that hotels may choose NOT to participate in these Stay to Play tournaments.

The best course of action to avoid conflict is for hotels to be transparent and inquisitive with third-party operators. If booking directly with the travel team, make sure they understand your requirements.

Here are five best practices for a smooth travel team stay:

  • Always negotiate terms with the team or third-party operators from the beginning; do not let them say it’s their way “or else.” If you want to drive repeat business and ensure happy guests, flexibility and communication of expectations is key.
  • Establish a realistic minimum night stay. If a tournament is five days, requiring a three night minimum should satisfy operators and guests. Teams are typically guaranteed a minimum number of games, so matching their game schedule to your minimum-night stay requirement is a common practice.
  • Be more flexible depending on your occupancy: set a one-night or two-night minimum.
  • Explain to team parents that they must book the group rate. Booking with points or other discount methods does not count towards your contracted block.
  • Discuss check-out times with your guests. If they have an 8:00 a.m. game, and they lose, they can check out prior to the check-out time. If a team has a later game, and they will not be back before check-out time, they can pay a late check-out fee. Remember, one option is to schedule housekeeping late to handle late check-outs for the group.

Sports tourism is growing at an astonishing pace, and sports complexes are bringing life to many struggling cities. As a best practice, hoteliers should learn to love sports. Embracing this market segment not only boosts short-term profitability but it also lays the foundation for sustained growth and success in the competitive hospitality industry.

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Certification launched for visitor industry businesses

STAR-ADVERTISER Waikiki Beach with tourists.

1 /3 STAR-ADVERTISER Waikiki Beach with tourists.

STAR-ADVERTISER Daniel Naho ‘opi ‘i 2 /3 STAR-ADVERTISER Daniel Naho ‘opi ‘i STAR-ADVERTISER Riley Coon 3 /3 STAR-ADVERTISER Riley Coon STAR-ADVERTISER Waikiki Beach with tourists.

STAR-ADVERTISER Daniel Naho ‘opi ‘i STAR-ADVERTISER Riley Coon The Hawai ‘i Tourism Authority today is launching a visitor industry certification program, called Qurator, that offers Hawaii businesses a chance to earn an official mark of excellence, which fits into HTA’s push toward a more regenerative tourism model.

The seal is a way for HTA to recognize businesses that make positive contributions to the environment, community and the economy. Patrons could also look for the Qurator seal to find Hawaii products and experiences that incorporate responsible tourism practices.

Mufi Hannemann, HTA board chair, said in a statement, “Qurator isn’t just a stamp of approval. It speaks to a set of brand values for the Hawaiian Islands, that we care deeply about our land, our people, our culture, and our guests. It’s a recognition of the interdependent relationship between businesses, visitors and our broader local community.”

Here’s how it works : Qurator evaluates businesses across six categories of excellence : the environment, cultural support, equity, safety, community and guest experience. Qurator also examines the response to broader community issues like wage inequality, human trafficking, communicable disease, and noise and light pollution.

The broad community-­driven certification program was developed in cooperation with Kilohana, the tourism division of the Council for Native Hawaiian Advancement. Qurator satisfies a portion of Kilohana’s duties under a multiyear $27 million contract for stewardship services that HTA awarded in May 2023.

Daniel Naho ‘opi ‘i, HTA president and CEO, said $735, 000 of Kilohana’s contract was budgeted for destination stewardship support services to develop, implement and promote Qurator on HTA’s behalf. Naho ‘opi ‘i said Kilohana partnered with local nonprofit Purple Mai ‘a to implement the technological components of the project, which is under budget. He said Purple Mai ‘a has two staff members assigned to Qurator, and will increase staffing for audits as the project grows.

So far, 13 Hawaii businesses—Bishop Museum, Hawaiian Airlines, Southwest Airlines, Alaska Airlines, Four Seasons Resort Lana ‘i, Maui Chocolate Tour, Holo Holo Charters, Hana and Beyond, HI Honey Farm, Hawai ‘i Forest and Trail, Keoki’s Paradise, Stargazers of Hawai ‘i and Trilogy Excursions—have been certified through a pilot program for Qurator that began in May.

Naho ‘opi ‘i said the pilot businesses were selected because they were “known leaders in responsible tourism, as well as smaller organizations known locally for giving back.”

“Qurator represents HTA’s effort to spotlight the best practices of businesses and organizations that provide outstanding visitor experiences while providing solid employment opportunities to residents and reinvesting in our community and environment, ” he said.

Riley Coon, director of sustainable tourism with Trilogy Excursions, said in a statement, “As Maui’s oldest family-owned sailboat company, Trilogy has strived to be a leader in the marine hospitality industry for decades. We malama and embrace our kuleana for the marine environment, educating our guests and staff about Hawaii and how to minimize our impact. Driven by our core belief—‘o ka pono o na kai (to better the condition of our oceans )—we are thrilled that HTA highlights our industry’s positive impacts through the Qurator program.”

Naho ‘opi ‘i said in a statement that Qurator exemplifies HTA’s commitment to championing businesses and organizations that enrich the community.

“Many travelers want to make responsible choices, and with Qurator, visitors can easily identify businesses that align with their values and contribute to a more sustainable, regenerative Hawaii, ” he said.

HTA said Qurator’s criteria were designed to apply to businesses of any size across a range of categories, including airlines, cruise lines, hotels, food services, tours, transportation, attractions and retail. Participating businesses can choose to become certified in as few or as many of the six categories that they wish, ensuring that smaller businesses do not have to compete head-to-head with larger ones.

Any visitor industry business that is physically present in Hawaii, fully licensed and in good legal standing may participate in Qurator, which is free to participants.

Qurator certification starts with businesses completing self-evaluations, which contain 150 to 225 questions out of a possible 300 in the Qurator universe. An independent third party scores and audits the self-evaluations, and businesses that make it through the process are assigned a tier. Businesses start at a base “Qurator Certified ” level, with top performers advancing to a “Qurator Honored ” status, and partners with the highest scores earning a “Qurator Elite ” label.

Jon Peahl, Kilohana’s quality assurance manager, said in a statement that global standards stop at tours and accommodations.

“We had to create something which hadn’t previously existed : standards to cover everyone from cruise lines to surf schools, ” he said.

Naho ‘opi ‘i said Aotearoa’s Qualmark is one program that is comparable to Qurator. However, he added, “Qurator is unique amongst destination quality assurance programs in its breadth of categories and its ambition to honor the contributions of participants of all sizes.”

He thanked a 24-member advisory committee of representatives from the visitor industry, business associations, government and nonprofits for providing guidance. The committee, which was divided into subcommittees to focus on “place ” and “people, ” met six times between November and April.

Naho ‘opi ‘i added that some 100 outside groups also contributed to establishing Qurator’s criteria. Among the contributors were the Native Hawaiian Hospitality Association, Aotearoa’s Qualmark, the Sustainable Tourism Association of Hawai ‘i, TripAdvisor, Unite Here Local 5, National Oceanic and Atmospheric Administration, state Department of Health, Colorado Tourism Office, U.S. Cultural and Heritage Marketing Foundation, Susannah Wesley Community Center, Expedia, Jackson Hole Travel and Tourism, ILWU, University of Hawaii at Manoa, state Department of Agriculture, LGBTQIA + Travel Alliance, Travaras, City and County of Honolulu Good Food Program, A3H, state Department of Land and Natural Resources, Queensland Tourism, Hawai ‘i Green Business, Honolulu Police Department, Hawaiian Electric, U.S. Environmental Protection Agency, Hawai ‘i Restaurant Association, Humane Society of Hawai ‘i and other industry and advocacy groups.

Jerry Gibson, president of the Hawai ‘i Hotel Alliance, said Qurator is a good idea because “it helps to validate a good company that is environmentally aware and culturally aware. We are fortunate that we have so many of our businesses that weave into our communities and are good examples to emulate.”

Keith Vieira, principal of KV & Associates Hospitality Consulting, said Qurator will help visitors have an authentic Hawaii experience with trustworthy businesses that have planned for their safety.

“It allows visitors to have trust, and it keeps away some of the shenanigans from overnighters who are just trying to make a buck here or there, ” Vieira said.

Vieira said it will be important for HTA and Kilohana to ensure that the grading system is fair and transparent and that the process doesn’t favor large businesses over mom-and-pop stores.

He added that Qurator should eventually become self-supporting by charging businesses small fees to participate. He said he is not in favor of HTA covering Qurator’s cost by shifting marketing dollars to stewardship programs.

To learn more about Qurator or to apply, visit.

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Zhukovskiy in Moscow Oblast Destination Guide Russia

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sports tourism industry

Zhukovskiy in Moscow Oblast, Russia

Safety Score: 4,4 of 5.0 based on data from 9 authorites. Meaning please reconsider your need to travel to Russia.

Travel warnings are updated daily. Source: Travel Warning Russia . Last Update: 2024-06-28 07:57:58

Delve into Zhukovskiy

Zhukovskiy in Moscow Oblast with it's 97,200 habitants is located in Russia about 22 mi (or 36 km) south-east of Moscow, the country's capital town.

Current time in Zhukovskiy is now 08:23 PM (Friday). The local timezone is named Europe / Moscow with an UTC offset of 3 hours. We know of 7 airports close to Zhukovskiy, of which two are larger airports. The closest airport in Russia is Bykovo Airport in a distance of 3 mi (or 5 km), North-West. Besides the airports, there are other travel options available (check left side).

There are several Unesco world heritage sites nearby. The closest heritage site in Russia is Church of the Ascension, Kolomenskoye in a distance of 18 mi (or 29 km), West.

While being here, you might want to pay a visit to some of the following locations: Ramenskoye, Orekhovo-Borisovo Yuzhnoye, Moscow, Cheremushki and Vostochnoe Degunino. To further explore this place, just scroll down and browse the available info.

Local weather forecast

Todays local weather conditions & forecast: 26°c / 79 °f.

sports tourism industry

Saturday, 29th of June 2024

sports tourism industry

27°C (81 °F) 20°C (67 °F) Light rain, gentle breeze, clear sky.

Sunday, 30th of June 2024

28°C (82 °F) 20°C (69 °F) Light rain, gentle breeze, few clouds.

Monday, 1st of July 2024

sports tourism industry

28°C (83 °F) 23°C (73 °F) Sky is clear, light breeze, clear sky.

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sports tourism industry

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Attractions and noteworthy things

Distances are based on the centre of the city/town and sightseeing location. This list contains brief abstracts about monuments, holiday activities, national parcs, museums, organisations and more from the area as well as interesting facts about the region itself. Where available, you'll find the corresponding homepage. Otherwise the related wikipedia article.

Kratovo, Russia

Kratovo is an urban locality in Ramensky District of Moscow Oblast, Russia, located 40 kilometers southeast of Moscow. Population: 8,277; 6,855; 6,295.

Located at 55.6, 38.15 (Lat. / Lng.), about 1 miles away. Wikipedia Article Urban-type settlements in Moscow Oblast

Ramenskoye Airport

Ramenskoye Airport, also known as Ramenskoye Airfield or Zhukovsky Airfield, is an airport in Moscow Oblast, Russia located 40 km southeast of Moscow and near the town of Ramenskoye. It serves as a major aircraft testing facility since the Cold War years with the majority of the major Russian OKBs having facilities on the airfield. It is also now used by the Ministry of Emergency Situations and cargo transportation. This airfield was also used as a test site for the Soviet Buran Spacecraft.

Located at 55.5533, 38.1517 (Lat. / Lng.), about 3 miles away. Wikipedia Article Soviet Air Force bases, Russian Air Force bases, Airports built in the Soviet Union, Airports in Moscow Oblast

Gromov Flight Research Institute

M.  M.  Gromov Flight Research Institute or LII for short is an important Russian aircraft test base, scientific research center located in Zhukovsky, 40 km south-east of Moscow. It has one of the longest runways in Europe at 5,403 m. LII's concrete surfacing covers the area of 2.5 million square meters. LII was used as the backup landing site for the Shuttle Buran test program and also as a test base for a Buran's aerodynamic prototypes.

Located at 55.5582, 38.1465 (Lat. / Lng.), about 3 miles away. Wikipedia Article Russian Air Force bases, Airports in Moscow Oblast, Airports built in the Soviet Union, Science and technology in the Soviet Union

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Facts.net

40 Facts About Elektrostal

Lanette Mayes

Written by Lanette Mayes

Modified & Updated: 01 Jun 2024

Jessica Corbett

Reviewed by Jessica Corbett

40-facts-about-elektrostal

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

  • Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
  • With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy , materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes , offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development .

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy , with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Elektrostal's fascinating history, vibrant culture, and promising future make it a city worth exploring. For more captivating facts about cities around the world, discover the unique characteristics that define each city . Uncover the hidden gems of Moscow Oblast through our in-depth look at Kolomna. Lastly, dive into the rich industrial heritage of Teesside, a thriving industrial center with its own story to tell.

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  1. An Overview Of The Rise Of Sports Tourism Industry

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  2. Sports tourism explained: What, why and where

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  3. State of the Industry Report for the $91.8 Billion Sport Tourism

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  4. Sports Tourism Market Size & Share Analysis Report, 2030

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  5. Sports Tourism Market Size & Share Analysis Report, 2030

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  6. Sports Tourism Market: Global Industry Analysis and Forecast (2022-2029)

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COMMENTS

  1. Sports Tourism Market Size & Share Analysis Report, 2030

    The global sports tourism market was valued at USD 587.87 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 17.5% from 2023 to 2030. The significant growth in the popularity of sporting events, such as the Olympics, the FIFA World Cup, the NBA, and others across the globe, is one of the major factors propelling the growth of the industry.

  2. Sports Tourism

    Why it Matters: Sports tourism is a fundamental axis, generating around 10% of the world's expenditure on tourism. It has an estimated growth rate of 17.5% between 2023-2030, moving masses intra and intercontinentally. Sports tourism can promote social, economic and environmental action, it accelerates development and can leave a long-lasting ...

  3. State of the Industry Report for the $91.8 Billion Sport Tourism

    The association's last research report, "2019 State of the Sports Tourism Industry Report in America presented by the Sports Events and Tourism Association in partnership with the Northstar Meetings Group" was released in 2020 to benchmark 2019, and concluded that U.S. sports-related travelers, event organizers and venues spent a total of ...

  4. What is sports tourism and why it is so big?

    The sports tourism industry has grown considerably in recent years. In 2016 the sports tourism industry was worth $1.41 trillion and this figure is expected to increase to approximately $5.72 trillion by 2021. This is a whopping 41% growth in only four years!

  5. Sports ETA

    As the non-profit 501(c)3 trade association for the sport tourism industry in the United States, the Sports Events and Tourism Association (Sports ETA) is the most trusted resource for sports commissions, destination marketing organizations (DMOs), vendors, and sports event owners. Sports ETA is committed to the success of nearly 800 member organizations and 2,500 serious-minded, sport tourism ...

  6. PDF Sports Tourism: State of the Industry Report (2019)

    Sports tourism generated $14.6 billion in tax revenues in 2019, with $6.8 billion accruing to state and local governments. Employment Generator A total of 739,386 jobs were sustained by sports tourism in 2019. This included 410,762 direct and 328,624 indirect and induced jobs. KEY FINDINGS The sports tourism sector is a driver of the U.S. economy

  7. Sports Tourism: State of the Industry 2023

    Sports-related travel is a substantial, billion-dollar industry. Commissioned by the Sports Events and Tourism Association (ETA) and in partnership with Northstar Meetings Group, Tourism Economics assisted in the production of the recently released 2023 State of the Industry Report—a crucial resource that offers a comprehensive analysis of the impact of the sports-related travel industry.

  8. Sports tourism

    Sports tourism refers to travel which involves either observing or participating in a sporting event while staying apart from the tourists' usual environment. Sport tourism is a fast-growing sector of the global travel industry and equates to $7.68 billion.

  9. Sports Tourism Market Size, Share & Analysis

    The global sports tourism market size was valued at USD 587 Billion in 2022 and is likely to reach USD 2411.6 Billion by 2031, expanding at a CAGR of 17.2% during the forecast period, 2023-2031.The rising integration of travel, tourism, and sports in different countries coupled with the growing popularity of major sports events is expected to boost the market.

  10. Industry Reports

    The 2019 State of the Industry Report is a critical tool for understanding the state of the sports events and tourism industry before the COVID-19 pandemic. The report provides valuable insights into the industry's growth and performance, offering a benchmark for evaluating the sector's recovery from the pandemic's impact.

  11. Sports Tourism Market

    The sports tourism market size is estimated to grow by USD 771.4 billion at a CAGR of 15.2% between 2023 and 2028. The market is experiencing significant growth, driven by several key factors. Firstly, the increasing number of sporting events held globally is attracting a larger audience, leading to a higher demand for accommodations and travel ...

  12. 8 Big Sports Tourism Trends for 2023

    8 Big Sports Tourism Trends for 2023. The sports tourism industry continues to trend up. We look at the forces behind the trends. Tim Morgan, chief sports officer at the Chattanooga Sports Commission, says the fiber optic-powered destination didn't experience a dip from 2020 to 2022 in hosting sporting events. On the other hand, Greg Fante ...

  13. How does sport contribute to tourism?

    At an economic level, sports tourism contributes to SDGs 1 (end poverty in all its forms everywhere) and 8 (promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all). Sports tourism promotes local businesses, creating demand in areas such as transportation, hotels and restaurants.

  14. Sports Tourism's Positive Effect on Communities

    The sports events and tourism industry has seen remarkable growth over the last 30-plus years. Sports ETA's 2019 State of the Industry Report conducted by Tourism Economics revealed an industry that accounts for $45.1B in direct spending, $14.6B in tax revenue, and nearly 740K FTE jobs (Sports ETA, 2020). More than 500 sports tourism entities ...

  15. Sports Tourism And The Pandemic's Impact On Global Travel

    But the pandemic affected sports tourism and all of international travel, and at the close of 2021, international tourist arrivals were still 1 billion below pre-pandemic numbers. In 2022, people ...

  16. PDF How Sports Tourism Organizations Can Positively A˜ect Their Communities

    or sports tourism entities across the U.S. In the early 1990s, thirteen visionary members seeking to grow the industry through collaboration and research founded the National Association of Sports Commissions (now Sports ETA). Historically, sports tourism organizations were tasked with attracting events in order to boost local economic activity ...

  17. Sports Tourism: What Does It Mean for You and Your Community?

    Sports tourism is a common term now, but it was largely unheard of until around 12 years ago. Sports tourism is a massive industry, and one of the fastest growing sectors in tourism according to the United World Tourism Agency.According to the Sports Events and Tourism Association (SETA), sports tourism generated over $90 billion dollars in economic impact across the U.S. in 2021.

  18. Youth and Amateur Sports Tourism Brings Economic Benefits

    In 2021, sports-related travel accounted for 66.5 million nights families spent in hotels. Travel is essential because hotel tax revenue finances many sporting venues across the country. Since 2005, the annual growth rate of amateur and youth sports tourism has been 5.9 percent. All these statistics point to accelerated growth within the industry.

  19. Scoring Big: How Sport Tourism Impacts the Global Hotel Industry

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  20. Unleashing The Power Of Events

    Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sport Nova Scotia, Tourism Industry Association of Ontario, Travel Alberta, Convention Centres Canada). It also includes sport leagues that operate on a provincial, regional or national level. FEES: CDN $2,000

  21. How Richmond is scoring big with sports tourism

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  23. Tempest Launches Sports Tourism Index™ 2.0

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  24. Sports tourism boosts economy

    Sports continue to play a vital role in the tourism industry, according to Sports Manager at the Barbados Tourism Marketing Inc (BTMI) Kamal Springer.Speaking to pupils at Eagle Hall Primary School as part of their Male Week initiative, Springer highlighted the significant economic impact of sports tourism on the island.Addressing the theme, Today's Boys, Tomorrow's Tourism Stars, Springer ...

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  26. Kapotnya District

    A residential and industrial region in the south-east of Mocsow. It was founded on the spot of two villages: Chagino (what is now the Moscow Oil Refinery) and Ryazantsevo (demolished in 1979). in 1960 the town was incorporated into the City of Moscow as a district. Population - 45,000 people (2002). The district is one of the most polluted residential areas in Moscow, due to the Moscow Oil ...

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  28. 40 Facts About Elektrostal

    In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is ...

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    Hong Kong's government has initiated a new campaign to promote politeness among its residents, aiming to revitalize the city's tourism industry, which has yet to fully rebound from the impacts of the COVID-19 pandemic and recent political changes.. Culture, Sports, and Tourism Secretary Kevin Yeung announced the multi-department effort on Monday, acknowledging that a "handful of black sheep ...