journey map figma template

JOURNEY MAP TEMPLATE

Simple User Journey Map template to help you visualize key user interaction with your product from brand touchpoint to customer retention.

How to use it

Copy the original template into your project, adjust the scope, and change the content to fit the needs of your project. Check out the 'About section' to understand each of the terms used.

PS: You can also make adjustments to the design to fit your style.

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Interactive Journey Map - Free Figma Resource

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• March 25, 2020

Meet the Interactive Journey Map, a new take on journey mapping using Figma’s prototyping tools. Expandable mini user personas and clickable user-flow flow elements enable you to go deeper into the details.

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How to create a simple Customer Journey Map in FIgma

In this short guide we'll walk you through step-by-step, how to create a basic customer journey map using Figma, one of the most popular tools used by product designers and UX researchers.

Step 1: Define Your Objectives ‍

Begin by setting clear goals for your customer journey map. Ask yourself, "What do I want to achieve?" For instance, you might want to pinpoint where customers are dropping off during the purchasing process to increase conversions.

Step 2: Gather Information

‍ Collect relevant data and insights about your customers' experiences. This could involve customer surveys, interviews, website analytics, or customer support feedback. For example, you might discover from your website analytics that users frequently abandon their shopping carts during the checkout process.

Step 3: Create Personas (Optional)

‍ If your customer base has distinct groups with different needs, create personas to represent them. An example persona could be "Savvy Shopper Sarah," who prefers online shopping and values user-friendly websites.

Step 4: Start a New Figma Project

‍ Open Figma and create a new project dedicated to your customer journey map.

Step 5: Create a Blank Canvas

‍ Within your Figma project, establish a blank canvas where you'll build your customer journey. You can choose the canvas size according to your project's requirements.

Step 6: Define Stages

‍ Identify the major stages of your customer journey. For example, if you run an e-commerce site, your stages could include "Awareness," "Product Search," "Checkout," and "Post-Purchase Experience."

Step 7: Add Touchpoints

‍ Within each stage, insert touchpoints or interactions your customers have with your brand. Examples of touchpoints are "Website Visit," "Email Confirmation," "Customer Support Call," and "Social Media Engagement."

Step 8: Plot Customer Actions

‍ Use arrows or lines to illustrate the flow of the customer journey from one touchpoint to another. Include labels or notes to describe what happens at each step. For instance, you could show how a user moves from browsing products on your website to adding items to their cart during the "Product Search" stage.

Step 9: Highlight Pain Points and Opportunities

‍ Identify pain points where customers might face challenges or frustrations, and opportunities for improvements. Imagine a scenario where customers abandon their shopping carts during the "Checkout" stage due to a complicated payment process—this would be a pain point.

Step 10: Include Customer Thoughts and Emotions

‍ Incorporate customer thoughts and emotions at various touchpoints. You can use text or visuals to represent these feelings. For instance, during the "Post-Purchase Experience," you might note that customers feel excited and satisfied upon receiving their order.

Step 11: Collaborate and Iterate

‍ Leverage Figma's collaboration features to work with team members. Share the customer journey map with colleagues and gather their feedback. Make adjustments and improvements based on their input.

Step 12: Finalize the Customer Journey Map

‍ Once you've refined your map, ensure it's visually appealing and effectively conveys the customer's experience. It should be a polished representation of your findings.

Step 13: Share and Present

‍ Share the finalized customer journey map with your team to inform decisions on enhancing the customer experience. Use it as a visual reference during meetings and discussions.

Step 14: Update as Needed

‍ Remember that customer journeys evolve, so revisit and update your map as circumstances change. This ensures that it remains a valuable tool for improving the customer experience over time.

Customer Journey Maps [Free Templates]

It’s often the case that we spend a lot of time looking for ways to boost user activity metrics. We dive deep, we explore Google Analytics, Hotjar, Mixpanel, you name it — but we never seem to find obvious bottlenecks or drop-offs. Pretty much every product team will face this issue at some point. 

One of the ways to combat this uncertainty is customer journey mapping.

This article will explore the importance and value that customer journey maps provide. Plus, we’ll take a deep dive into valuable tools, recommendations, and, more importantly, provide you with a few templates.

Let’s dive right in. 

What is customer journey mapping?

Basically speaking, a journey map is a visual representation of the path a user takes throughout a product in order to achieve a specific goal. 

Mapping customer journeys is a valuable tool in a designer’s arsenal. It allows UX specialists to outline customer needs, actions, and emotions and translate them onto their experience with the product itself.

This mapping type is key due to the sheer diversity between customer groups and how they learn about and interact with products. As a result, this allows businesses to improve  customer experience  and thus increase their products’ favorability. 

Furthermore, journey maps allow designers to have a more holistic view of the product rather than just focusing on isolated touchpoints.

An example of a customer journey map

When should you create a journey map?

Maps can be created before or after the launch of your product. Pre-launch maps are partly based on speculation and assumptions. Despite that, they provide designers with a framework that allows them to take potential frustrations or issues into account. 

While post-launch maps are predominantly based on empirical data and are most valuable when executed correctly. Typically, these maps are developed shortly after the product launch. They will help you identify potential issues and ensure a seamless experience throughout every product touchpoint. 

However, it’s safe to say that customer journey maps can be used as a diagnostic tool as well. Whenever you feel that you have a poor understanding of how and  why customers behave the way they do  — journey maps will help you learn more about it. 

What is the value of journey maps? 

In the earlier phases of product development, they allow businesses to: 

Communicate product-related ideas to designers and developers;

Carefully plan and develop the customer experience; 

Establish which touchpoints are of most importance. As a result, this provides businesses with a better understanding of the most important metrics to measure and optimize;

After launching the product, customer journey maps help us:

Improve metrics in underperforming areas; 

Understand how customers actually interact with your business;

Locate touchpoints where customers face friction and difficulties;

Optimize the path customers take to achieve their goals by making it more efficient; 

How not to do customer journey mapping

When it comes to creating a customer journey, there is a wide array of things you should refrain from. 

One example would be to base your journey map on assumptions only. Of course, during pre-launch, we have no real data on customer experiences with the product. However, our assumptions need to be based on some evidence that comes from market and user research. 

Another example would be basing your customer journeys on a generic buyer persona. The entire point of developing personas is to gather a better understanding of the people that your product caters to. Products that have a generalist approach are simply not fit for the modern market. As mentioned above, while we can’t avoid a certain degree of speculation within personas, we have to back it up with some solid evidence. 

Not involving stakeholders in the development of your journey maps can also be problematic. They are the people that have laid the foundations or vision of the product, plus they have a literal “stake” in it. Stakeholders can  provide us with a wealth of important insight  that will allow us to craft a more informed journey map. 

Last but not least, it’s essential not to base your maps on what you want your customer to do. Abstain from building them around internal processes. This could box your customer experience into a flow of events that they might find unnatural. 

An example of what users do vs what you want them to do. Source .

How do I create a customer journey map? 

Fundamentally, the best practices for your journey maps will vary based on the nature of your business, product, or service. However, the steps below will guide you through this process, regardless of your industry and product type. 

1. Have an ideal customer persona (ICP)

A persona is a fictional representation of your customers that aggregate similar traits among them. Typically products have a few of them to accommodate for differences between user types. It is essential that every ICP has its own journey to avoid having a generalist approach. 

Mapping the customer journey to a particular persona will allow us to create experiences that aren’t exclusively aligned with our assumptions.

An example of a customer persona

2. Have a clear goal

Determine the goal of your journey. Without a goal, you’ll likely end up with a generic map that has little value. As a result, you’ll invest time in an asset with little practical application, which we want to avoid. Make sure that your journeys have clarity in terms of goals and direction. 

3. Gather data

In case you haven’t had the chance to develop your personas, it’s vital to start aggregating data as soon as possible. There are plenty of tools that will help you better understand how your customers behave. 

In case you don’t have tools like Google Analytics, Hotjar, or Mixpanel set up, it’s always a good idea to run  user interviews . Such interviews provide a wealth of insight into your customers’ decisions and their journey.

A screenshot from Google Analytics

4. Outline your touchpoints

Your customer journey map should consist of touchpoints — they are steps in your customer’s journey that take them to a particular goal. Touchpoints can go as far as the customer’s first interaction with your brand, whether it’s marketing material or your website. 

Once you’ve identified your touchpoints, you can proceed to map, rethink, and improve them. 

More importantly, you can always take a more granular approach and identify specific targets for every step of the journey. For instance, you can explore what goals, thoughts, and frustrations users might be prone to when interacting with specific touchpoints. 

This information can then be used to populate and, subsequently, inform your customer journey map and design strategy. 

Handy tools

There is a wide array of tools that can help you create a detailed customer journey map. As the title of the article suggests, we’ve only listed tools that are free to use or have a free version that we’ve previously used and can vouch for. 

Google Sheets . 

This is one of the most straightforward ways of visualizing the entire customer journey. If you’re looking to create a quickly digestible representation that will help you understand the journey map — this is the way to go. 

However, it’s also safe to say that Google Sheets is a fairly versatile tool, to begin with. So in case, you’d be interested in spicing things up visually, you’ll definitely be able to do that. 

Here's the link to this spreadsheet.

Miro is a free mind-mapping tool — it has a fairly simple learning curve. It’s also versatile in how you present information. A cherry on top is that Miro allows real-time collaboration, making it an excellent environment for simultaneous work.

You can find a pre-built template here .

While Google Sheets is quite a versatile tool, Figma is on a whole other level in this regard. What distinguishes Figma from other tools is that it’s extremely flexible. Figma is free, by the way. The key downside is that the learning curve is pretty steep, especially if you have never dealt with Figma, Sketch, or a similar tool before.

Unlike the tools we’ve already mentioned, UX Pressia is specifically designed for creating customer journey maps. Therefore, compared to Figma, its learning curve is significantly more manageable. The only downside is that the free version enables you to create just one map. To create more than one map, you need to upgrade to a premium version. Pricing starts at $20/mo for a one-month subscription.

There’s no need for templates in this case, as the tool itself is pretty much a template for a customer journey map.

There’s no single right way to create a customer journey map. It all depends on your company, product, and service, as well as the customers you cater to. Despite that, there’s a variety of immutable principles that need to be taken into account when planning your customer experience. 

The steps we’ve provided in this article should help you craft a meaningful customer journey map that will  understand their needs . 

Make sure you have an ideal customer persona to address your users’ pain points and preferences;

Have a clear goal when developing your journey map;

Leverage data to inform your decisions during journey mapping;

Outline your touchpoints to better understand your customer;

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Free User Journey Map Template

User journey map template, fully editable, free to download. Compatible with Adobe Illustrator, XD, Photoshop and Figma

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Top 5 Customer Journey Mapping Tools (+ Templates)

As the digital world continues to change, you must know more about your customer's journey. Customer Journey maps help you see and analyze how customers interact with your brand. You can improve marketing strategies and customer experiences using them. Let's explore customer journey mapping tools and top templates that you can use to understand customer behavior better and create customer-centric products and services.

A customer journey map is a visual storyline of a customer's experience with a brand—from initial contact to long-term engagement. Such maps are crucial for you to understand and improve customer interactions. With the right tools, creating these maps becomes easier and more effective. 

Explore the top five customer journey mapping tools and templates to streamline your design efforts and elevate the customer experience.

But first, let’s get into some basics. 

Why Use a Customer Journey Map?

Customer journey maps serve a specific purpose : to show customers' paths with your brand. They reveal insights into customer interactions. Let’s understand how customer journey maps contribute to a more customer-centric business approach.

Matt Snyder, Head of Product and Design at Hivewire, discusses the power of journey mapping.

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1. Enhance Customer Understanding

Creating a journey map fosters a deep understanding of your customers. You see their experience through their eyes. This insight helps you create a customer experience design and tailor services to their needs, which will ultimately lead to higher satisfaction and loyalty.

2. Identify Pain Points

Mapping the customer journey highlights areas where customers face challenges. You can work on solutions as you identify these pain points. 

3. Boost Cross-Functional Collaboration

Journey maps bring various teams together, from marketing to product development . This collaboration ensures a cohesive strategy. It can enhance the consistency and quality of customer interactions across all touchpoints.

4. Informed Decisions Based on Real Data

Teams create customer journey maps based on real user data. This helps all stakeholders make informed, strategic decisions that are aligned to ensure a better match between what customers want and what the business offers.

5. Foster Innovation

Journey maps inspire innovation in customer experience. They reveal opportunities and spark new ideas that could lead to breakthroughs in brand engagement. This innovation shapes how you connect with your audience.

How to Create a Customer Journey Map

Creating a journey map is a strategic process that unveils how customers interact with your brand. It provides a detailed overview of their experience, from initial contact to post-purchase engagement. This section guides you through the essential steps to craft a comprehensive customer journey map.

Define Your Map’s Business Goal : Determine the purpose of the map and its target audience. Focus on specific user experiences it aims to address.

Conduct Research : Gather data on customer experiences across all touchpoints. Collect statistical and anecdotal evidence using customer interviews , surveys , and social media insights.

Whether it’s an interview or a survey, the quality of the results depends on the quality of the questions. Watch William Hudson, UX expert and Author, discuss how to write good questions. 

Review Touchpoints and Channels : Identify all customer touchpoints and channels. Customers may make online bill payments or do other work through your app. 

Make a Persona : Create a customer persona where you understand customer actions, thoughts, feelings, and needs. You must identify barriers and annoyances.

Sketch the Journey : Combine all elements, including touchpoints, timescale, and persona. Illustrate the customer's path through these elements. Note down their emotions at each stage.

Iterate and Refine : Continuously improve your sketch with the aim of an ideal representation of the customer journey.

Share with Stakeholders : Ensure all stakeholders understand the map’s significance. It helps you enhance customer experiences and benefit the organization.

Tools and Software for Customer Journey Mapping

The right tools for customer journey mapping can make a significant difference. We’ll discuss the top five tools and provide a starter template for each tool to help you get started. This synergy ensures you extract maximum value from the tool and its accompanying template. Let's explore some of the top options available.

© Interaction Design Foundation, CC BY-SA 4.0

© ClickUp, Fair Use

ClickUp stands out for crafting outstanding customer journey maps. You can visualize your workflow using its whiteboard tool and mind map creator. These tools allow you to map out every stage of your customer's journey, including awareness, purchase, repeat buying, and churn.

Additionally, ClickUp provides a variety of pre-made templates for customer journey maps. This saves time and effort. The Mind Maps feature lets you set up detailed workflows and approval processes. It simplifies the task of assigning dependencies for each step.

Best Features

Whiteboard to visualize ideas.

Mind Map Maker for dynamic outlines and flowcharts.

Customizable templates for different use cases.

Variety of views for task management and journey mapping.

Limitations

Numerous customizations can be overwhelming. 

A steep learning curve for new users.

Free Forever plan.

Unlimited: $7/month per user.

Business: $12/month per user.

Enterprise: Custom pricing.

ClickUp’s Customer Journey Map Template

ClickUp's customer journey map template helps teams visualize the customer's path. It allows teams to track actions, touchpoints, and experiences for strategic improvements. This tool fosters collaboration, as team leads can oversee the journey for a seamless customer experience from awareness to conversion.

Get the template

© Miro, Fair Use

Miro is a versatile digital whiteboarding platform. It excels in facilitating remote collaboration across teams. You can use Miro for brainstorming , project planning, and customer journey mapping. Its intuitive interface and extensive template library make it a popular choice.

Expansive template library for various use cases.

Real-time collaboration tools for product teams and cross-functional stakeholders. 

Integration with popular apps like Slack, Microsoft Team and Jira.

Infinite Canvas offers vast space for mapping complex journeys.

New users may find using Mitro overwhelming due to its extensive features.

Occasional lag with larger boards or when many users collaborate.

Limited customization options in templates.

Basic: Free with limited features.

Starter: $8/month per user.

Business: $16/month per user.

Enterprise: Custom pricing for comprehensive needs.

Miro’s Customer Journey Map Template

This Miro template features a comprehensive customer journey map. It helps teams capture key goals, struggles, actions, touchpoints, and customer feelings. Miro enables collaborative editing and brainstorming to support the process. It makes the mapping exercise highly interactive and efficient.

3. Figjam by Figma

© Figma, Fair Use

Figjam by Figma is an excellent tool for collaborative interface design and prototyping . It lets people and teams create designs from scratch, including customer journey maps. 

This tool has a free whiteboarding feature. It's great for sketching designs and wireframes . While mainly for UI / UX design , it stands differently than other customer journey mapping tools.

Modern pen tool for precise design.

Plugins for automating tasks.

Flexible styles and accessible libraries.

Easy export options for sharing designs.

No offline accessibility .

Difficulty in finding specific resources in the community section.

Limited image manipulation options when you create customer journey maps.

Free plan available.

Professional: $12/month per editor.

Organization: $45/month per editor.

Enterprise: $75/month per editor. 

Figjam by Figma’s Customer Journey Map Template

This FigJam template includes a profile section that ensures teams focus on the user. Key sections capture user actions, goals, emotions, opportunities, and challenges. You can document the learnings at the end and add insights for future strategies.

4. Lucidchart

© Lucidchart, Fair Use

Lucidchart is an advanced diagramming tool that creates customer journey maps. It enables teams to collaborate and visualize complex processes, systems, and customer interactions. 

Integrates data into diagrams for dynamic mapping.

Generates visual representations from data.

Compatible with Google Workspace, Atlassian, Slack, and more.

Visualization filters to highlight specific parts of the customer journey.

Saves and shares customer personas and journey maps.

Performance lags with large, complex diagrams.

Steep learning curve compared to simpler alternatives.

Issues with low-resolution exports.

Free: $0, offers basic features.

Individual: $7.95/month per user for more advanced capabilities.

Team: $9/month per user, designed for team collaboration.

Enterprise: Custom pricing, suitable for larger organizations with specific needs.

Lucidchart’s Customer Journey Map Template

The Lucidchart template features a persona profile, scenarios , and expectations. Lucidchart offers tools like shape libraries, text formatting options, and diagram key creation for a clear, structured journey visualization in the template.

5. UXpressia

©UXpressia, Fair Use

UXpressia is a leading UX tool for creating customer journey maps, personas, and impact journey maps. It enables individuals and teams to collaborate in real-time. Also, UXpressia offers interactive online courses to help teams with their journey-mapping initiatives. 

It has 70+ customer journey maps, personas, and impact map templates. 

It has a big list of features to make small and big/complex journey maps.

Comes with integrated web analytics to detail the customer experience.

Its presentation mode displays journey maps online.

Allows exports with custom branding.

Limited features and unintuitive workflow

Steep learning curve

Starter: $16/month per user

Pro: $36/month per user

Enterprise: Contact the UXPressia sales team for pricing

UXpressia’s Customer Journey Map Template

UXpressia offers a blank canvas for a customer journey map segmented into stages like Aware, Join, Use, Develop, and Leave. It's structured to define user goals , processes, channels, problems, and experiences. The design encourages adding personas for tailored journey mapping. You can change the positioning of stages and add different colors to each stage. 

Design Your Own Customer Journey Map

 Use this five-step approach to map your customer’s experience:

Add a Persona : You can create a persona representing a typical customer. Add detailed information about this persona at the top of the map. Include their demographics and characteristics relevant to the journey.

Add Phases : Divide the customer experience into key segments or phases. Each phase column will include the persona's thoughts and actions later.

Add Actions : Next, detail the actions and thoughts of the persona in each phase based on user research findings.

Add Trends : Here, you include quantitative measures that show how the experience changes over time. These could be survey results or any relevant data that suggests fluctuations in the journey.

Add Narrative Facts : This step uses qualitative and quantitative elements from user research. You can add quotes from the persona or significant data points explaining the highs and lows in the journey. You may include any roadblocks the customer faces.

You can use the IxDF Customer Journey Map Template as a handy reference to quickly design your map.

This template helps you map crucial parts of the customer journey to make informed design decisions. It keeps the process simple and uses standard data representation methods.

Customer journey maps don’t need to follow a specific format; you can tailor them to suit your project. Here’s another example, along with a blank template to inspire your map.

The Take Away

Customer journey maps help teams understand the customer's experience and reveal pain points, emotions, and interactions.  Use these maps to: 

Understand customer experiences to tailor strategies for each stage of their journey.

Consider customer emotions and pain points as significant influencers in their decision-making.

As a visual tool to capture these insights and guide business strategies.

To optimize customer experiences or identify new business opportunities.

These insights help you create a delightful and compelling customer journey.

Where to Learn More

The topic Customer Journey Map: Definition & Process .

Take our course Journey Mapping

Read Hubspot’s Whitepaper on the Customer Journey Map

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User journey map

Walk a mile in your user’s shoes and plot out what problems and goals they have. Use this template to identify opportunities to improve things for your users!

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User Journey Map

This official Figjam User Journey Map should prove especially useful in your UX activities as it does everything it needs to perfectly and doesn't include any unnecessary extra features or sections.

Included in this fully editable User Journey Map are swimlanes for actions, goals, feelings, pain points and opportunities. These are the exact focus areas used in professional UX research so you can be assured this template is very professionally constructed.

If you're looking to add more depth or insight to this user journey map you could add extra swim lanes that focus on technical considerations or just general notes. Also if you're wondering when best to utilize a map such as this, it's probably best used just after the generation of personas, or you can use it when defining a future state, but then the activities or process is aspirational as opposed to the current reality.

Clean, easy to use and valuable, this free Figjam template is a 10/10.

To access this free Figjam user journey map template: click the 'Get Figma File' button below and then click the 'Open in FigJam' button on the subsequent page.

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Sketch the entire customer journey and build more lovable experiences

About the customer journey map template

Customer needs and expectations are always evolving. So it is important to truly understand your customer and center their experience as you guide them through the different phases of buying and using your product. The goal is to deliver a cohesive experience at every touchpoint — from the content you write to the interactions with your sales and support teams.

Use this template to map out the customer journey from awareness and consideration through to advocacy. Consider what customers are doing, thinking, and feeling at each step. Better yet, invite participation from teammates in marketing, sales, product management, and customer support — each team has a stake in delivering a Complete Product Experience (CPE) .

Remember that building your customer journey map is just the beginning. As customer needs evolve, revisit your map to spark ideas for future enhancements and opportunities. At any point, you can promote ideas on the map directly into actionable work items in Aha! Roadmaps .

Best practices

Think holistically about customer experience and optimize each step of the journey.

Capture every touchpoint Map out the customer journey from awareness to advocacy. Color-code sticky notes by theme, team, or another identifying feature.

Gather multiple perspectives Bring in colleagues across the organization to elicit feedback and reach agreement on where to focus improvements.

Define your destination Compare the opportunities you identified with existing ideas and requests in your backlog. You can promote new ideas directly from your whiteboard into work items in Aha! Roadmaps .

• What is a business model?
• What is customer experience?
• What is the Complete Product Experience (CPE)?
• What is a customer journey map?
• What is product-led growth?
• What are the types of business transformation?
• What is enterprise transformation?
• What is digital transformation?
• What is the role of product management in enterprise transformation?
• What is a Minimum Viable Product (MVP)?
• What is a Minimum Lovable Product (MLP)?
• What is product vision?
• How to set product strategy
• What is product-market fit?
• What is product differentiation?
• How to position your product
• How to price your product
• What are product goals and initiatives?
• How to set product goals
• How to set product initiatives
• What is product value?
• What is value-based product development?
• Introduction to marketing strategy
• Introduction to marketing templates
• What is a marketing strategy?
• How to set marketing goals
• Marketing vs. advertising
• What is a creative brief?
• How to define buyer personas
• Understanding the buyer's journey
• What is competitive differentiation?
• 10Ps marketing matrix
• 2x2 prioritization matrix
• Business model
• Decision log
• Decision tree
• Fit gap analysis
• Gap analysis
• Lean canvas
• Marketing strategy
• MoSCoW model
• Opportunity canvas
• Porter's 5 forces
• Pricing and packaging research
• Pricing plan chart
• Pricing strategies (Kotler)
• Product positioning
• Product vision
• Segment profile
• SMART goals
• Strategic roadmap
• Strategy mountain
• SWOT analysis
• Value proposition
• VMOST analysis
• Working backwards
• Collections: Business model
• Collections: SWOT
• Collections: Objectives and key results (OKR)
• Collections: Product positioning
• Collections: Market positioning
• Collections: Marketing strategy
• Collections: Marketing messaging
• What is product discovery?
• How to do market research
• How to define customer personas
• How to research competitors
• How to gather customer feedback
• Asking the right questions to drive innovation
• Approaches table
• Competitive analysis
• Customer empathy map
• Customer interview
• Customer research plan
• PESTLE analysis
• Problem framing
• Product comparison chart
• Pros and cons
• Target audience
• Collections: Customer research
• Collections: Competitor analysis
• Collections: Marketing competitor analysis
• How to brainstorm product ideas
• Brainstorming techniques for product builders
• Why product teams need an internal knowledge hub
• Why product teams need virtual whiteboarding software
• What is idea management?
• 4 steps for product ideation
• How to estimate the value of new product ideas
• How to prioritize product ideas
• What is idea management software?
• Introduction to marketing idea management
• How to gather marketing feedback from teammates
• Brainstorming new marketing ideas
• How to estimate the value of new marketing ideas
• Brainstorming meeting
• Brainstorming session
• Concept map
• Data flow diagram
• Fishbone diagram
• Ideas portal guide
• Jobs to be done
• Process flow diagram
• Proof of concept
• Sticky note pack
• User story map
• Workflow diagram
• Roadmapping: Your starter guide
• Agile roadmap
• Business roadmap
• Features roadmap
• Innovation roadmap
• Marketing roadmap
• Product roadmap
• Product portfolio roadmap
• Project roadmap
• Strategy roadmap
• Technology roadmap
• How to choose a product roadmap tool
• How to build a brilliant roadmap
• What to include on your product roadmap
• How to visualize data on your product roadmap
• What milestones should be included on a roadmap?
• How often should roadmap planning happen?
• How to build a roadmap for a new product
• How to build an annual product roadmap
• How to customize the right roadmap for your audience
• Product roadmap examples
• How to report on progress against your roadmap
• How to communicate your product roadmap to customers
• What is a content marketing roadmap?
• What is a digital marketing roadmap?
• What is an integrated marketing roadmap?
• What is a go-to-market roadmap?
• What is a portfolio marketing roadmap?
• How to choose a marketing roadmap tool
• Epics roadmap
• Now, Next, Later roadmap
• Portfolio roadmap
• Release roadmap
• Collections: Product roadmap
• Collections: Product roadmap presentation
• Collections: Marketing roadmap
• What is product planning?
• How to diagram product use cases
• How product managers use Gantt charts
• How to use a digital whiteboard for product planning
• Introduction to release management
• How to plan product releases across teams
• What is a product backlog?
• Product backlog vs. release backlog vs. sprint backlog
• How to refine the product backlog
• Capacity planning for product managers
• What is requirements management?
• What is a market requirements document (MRD)?
• How to manage your product requirements document (PRD)
• What is a product feature?
• What is user story mapping?
• How to prioritize product features
• Common product prioritization frameworks
• JTBD prioritization framework
• Introduction to marketing plans
• What is a marketing plan?
• How to create a marketing plan
• What is a digital marketing plan?
• What is a content marketing plan?
• Why is content marketing important?
• What is a social media plan?
• How to create a marketing budget
• 2023 monthly calendar
• 2024 monthly calendar
• Feature requirement
• Kanban board
• Market requirements document
• Problem statement
• Product requirements document
• SAFe® Program board
• Stakeholder analysis
• Stakeholder map
• Timeline diagram
• Collections: Product development process
• Collections: MRD
• Collections: PRD
• Collections: Gantt chart
• Collections: User story
• Collections: User story mapping
• Collections: Feature definition checklist
• Collections: Feature prioritization templates
• Collections: Marketing plan templates
• Collections: Marketing calendar templates
• Product design basics
• What is user experience design?
• What is the role of a UX designer?
• What is the role of a UX manager?
• How to use a wireframe in product management
• Wireframe vs. mockup vs. prototype
• 18 expert tips for wireframing
• Analytics dashboard wireframe
• Product homepage wireframe
• Signup wireframe
• Collections: Creative brief
• Common product development methodologies
• Common agile development methodologies
• What is agile product management?
• What is agile software development?
• What is agile project management?
• What is the role of a software engineer?
• What is waterfall product management?
• What is agile transformation?
• Agile vs. lean
• Agile vs. waterfall
• What is an agile roadmap?
• What is an agile retrospective?
• Best practices of agile development teams
• What is a burndown chart?
• What is issue tracking?
• What is unit testing?
• Introduction to agile metrics
• Agile glossary
• What is kanban?
• How development teams implement kanban
• How is kanban used by product managers?
• How to set up a kanban board
• Kanban vs. scrum
• What is scrum?
• What are scrum roles?
• What is a scrum master?
• What is the role of a product manager in scrum?
• What is a sprint?
• What is a sprint planning meeting?
• What is a daily standup?
• What is a sprint review?
• Product release vs. sprint in scrum
• Themes, epics, stories, and tasks
• How to implement scrum
• How to choose a scrum certification
• What is the Scaled Agile Framework®?
• What is the role of a product manager in SAFe®?
• SAFe® PI planning
• SAFe® PI retrospective
• SAFe® Sprint planning
• Sprint planning
• Sprint retrospective
• Sprint retrospective meeting
• UML class diagram
• Collections: Sprint retrospective
• How to test your product before launch
• What is a go-to-market strategy?
• How to write excellent release notes
• How to plan a marketing launch
• Knowledge base article
• Product launch plan
• Product updates
• Release notes
• Collections: Product launch checklist
• Collections: Marketing launch checklist
• How to make data-driven product decisions
• How to measure product value
• What is product analytics?
• What are product metrics?
• What is a product?
• What is a product portfolio?
• What is product development?
• What is product management?
• What is the role of a product manager?
• What is portfolio product management?
• What is program management?
• What is product operations?
• What are the stages of product development?
• What is the product lifecycle?
• What is a product management maturity model?
• What is product development software?
• How to create internal product documentation
• What to include in an internal product documentation hub
• Internal vs. external product documentation
• How to build a product knowledge base
• Use cases for knowledge base software
• Introduction to marketing methods
• What is agile marketing?
• What is digital marketing?
• What is product marketing?
• What is social media marketing?
• What is B2B marketing?
• Collections: Product management
• How to structure your product team meeting
• 15 tips for running effective product team meetings
• Daily standup meeting
• Meeting agenda
• Meeting notes
• Product backlog refinement meeting
• Product feature kickoff meeting
• Product operations meeting
• Product strategy meeting
• Sprint planning meeting
• What are the types of product managers?
• 10 skills to succeed as a product manager
• Common product management job titles
• What does a product manager do each day?
• What is the role of a product operations manager?
• What is the role of a program manager?
• Templates for program and portfolio management
• How to become a product manager
• How to prepare for a product manager interview
• Interview questions for product managers
• Typical salary for product managers
• Tips for new product managers
• How to choose a product management certification
• Introduction to marketing
• What are some marketing job titles?
• What is the role of a marketing manager?
• What is the role of a product marketing manager?
• How are marketing teams organized?
• Which tools do marketers use?
• Interview questions for marketing managers
• Typical salary for marketing managers
• How to make a career switch into marketing
• Job interview
• Negotiating an offer
• Product manager resume
• Collections: Product manager resume
• How to structure your product development team
• Best practices for managing a product development team
• Which tools do product managers use?
• How to streamline your product management tools
• Tips for effective collaboration between product managers and engineers
• How do product managers work with other teams?
• How product managers achieve stakeholder alignment
• Aha! record map
• Creative brief
• Marketing calendar
• Organizational chart
• Presentation slides
• Process improvement
• Collections: Product management meeting
• Collections: Diagrams, flowcharts for product teams
• Collections: Whiteboarding
• Collections: Templates to run product meetings
• Product development definitions
• Marketing definitions
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• Terms of service