page view and visit

Page Views vs. Visits: What's The Difference? We Break It Down

Published: December 29, 2021

When it comes to your website reporting, it’s important to know exactly what you’re tracking and what the metric means.

If you’re using HubSpot’s Marketing Analytics tool , you may have noticed the following metrics in your dashboard: page views, page visits, page sessions. So what’s the difference between these three? Let’s dive in.

Understanding Page Views vs. Visits

A page view occurs when a page on your website is loaded or reloaded whether the user was already on your page or came from an external page. A page visit, on the other hand, only occurs when someone lands on your site from an external page, such as Google or another website.

So technically, every page visit is a page view, but the same is not true the other way around.

It’s important to know this difference, as it can greatly impact your understanding of audience behavior and page performance.

Without this knowledge, you might think that high page views is an indicator of a high-performing website but that’s not always the case. You’ll need to look at more metrics, like page sessions, unique page views, page visits, and other metrics to get a full picture.

Now that we broke that down, we’re going to further explain each metric in detail. Before we get there, it’s important to understand what a session is, as that can help your understanding of other website metrics.

What is a session?

A session is a measurement of visitor engagement that groups together analytics activities taken by a single visitor on your website. It expires after 30 minutes of inactivity.

It works by grouping together the actions taken by visitors as they navigate through your site. This includes the pages they are viewing, the elements they engage with (Think CTAs, forms, or events.)

The time-sensitive element of a session allows you to drill into engagement and traffic on your site.

Here’s an example: A visitor lands on your website’s homepage by clicking on a link from a blog post. They spend some time scrolling down the page, navigating to your product page, and even reading your "About Us" page. Then, they decide to leave the website.

Ten minutes later, the same visitor is still thinking about your product and decides to return directly to your pricing page. All of these actions would count as one session.

Even though the visitor completely left your site, they have not been inactive for more than 30 minutes, so the second visit to your website is recorded as a continuation of their original engagement to your site. If the visitor chose to return after that session has elapsed, their visit would kick off a new session.

How to Understand the Page Views of a Website

A page view is when a page on your site is loaded by a browser.

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Page Views vs Visits: What’s the Difference (Beginner’s Guide)?

Tools like Google Analytics are essential for any website owner. However, if you’re new to tracking analytics, trying to interpret all the metrics on offer can seem overwhelming. For instance, the difference between page views and visits can be hard to understand, as the terms sound very similar.

It’s important to clear up this confusion and know what you’re tracking, in order to make data-driven decisions. Fortunately, learning the distinctions between these two metrics isn’t hard, and it may change how you perceive your website’s success.

In this article, we’ll explore page views vs visits and discuss whether they can impact your search engine optimization (SEO) . We’ll also show you where to find these numbers in Google Analytics. Let’s go!

Understanding page views vs visits

A page view occurs whenever someone loads your site in their web browser. For instance, let’s say that a visitor finds your blog post through a search engine. However, one of their browser extensions prevents some of the content from displaying correctly, so they have to reload the page. In that instance, your analytics report will register two page views, even though the same visitor generated them (and in a short period of time).

On the other hand, a page visit happens whenever someone reaches your site from an external source, outside of your website’s domain . For instance, if a user finds your article online and then reloads the page, that still counts as one visit. However, if they navigate away from your website, search for a new keyword in Google, and then land on your page again, this will count as two visits.

To make sense of these metrics, it’s also important to take a look at your site’s ‘sessions.’ A session is the total time a user spends on your website within a certain period. During one session, your analytics tool will typically track all activities such as views and engagement with elements or forms.

A session typically expires after 30 minutes of inactivity ( at least as Google Analytics defines “sessions ). It’s a useful metric to track, as it can give more context to your views and visits.

Why understanding page views vs visits matters for your website

The primary reason these two metrics matter is that they can make you aware of potential problems on your site. For instance, contrary to popular belief, high page views don’t always mean you’re reaching a broad audience.

For example, suppose that your page views are high while visits are low. That could indicate possible user experience (UX) issues on your website. Your visitors might find your navigation confusing , or be unable to locate the information they need, causing them to visit the same pages repeatedly.

On the other hand, some pages might experience high views due to the nature of the content. For instance, readers tend to refer to instructional materials multiple times, so your tutorials might show higher views than other kinds of pages.

In some cases, high page views are a desirable metric, especially if you monetize your site with pay-per-view (PPV) ads. However, it’s generally best to strike a balance between page views and visits, in order to ensure that you’re providing the best possible experience on your site.

On the other hand, high page visits are generally positive, as they indicate that your website is popular. However, if your visits are high while the views are low, it could mean that your audience is not staying around long enough to convert. If that’s the case, it’s worth reviewing your CTAs and value proposition, to make sure they’re clear and engaging.

How page views and visits impact SEO

As isolated metrics, page views and visits are unlikely to be direct ranking factors. However, they might still influence your SEO to some degree. Search engines can use these numbers to calculate other significant tanking factors, such as the UX on your site.

For example, Google bots might interpret high page views as a sign that your website is popular. Organic traffic spikes can significantly boost your SEO, especially if referred from high-authority sites. However, the exact formula behind this calculation is unknown, so we can’t be such just how influential these metrics are.

What we do know is that Google favors websites that are engaging and easy to navigate. A high page view to visits ratio generally indicates that users are spending a lot of time on your site, which is a positive ranking factor. However, if your high page views result from poor UX or irrelevant content, that could negatively impact your SEO.

How to measure page views and visits with Google Analytics

Google Analytics gives you a wealth of information about your website. Provided that you’ve inserted your tracking code correctly (or used a Google Analytics plugin ), you can track all activities on your site, including page views and visits.

Note that Google Analytics uses slightly different terminology to describe visits. In general, it treats visits as ‘sessions’, and unique visitors as ‘users’. The latter metric is also broken down into two categories: new and returning visitors. This can all be a little confusing at first, but it helps to remember that ‘sessions’ will always be equal to or higher than ‘users’ (as the same person can visit multiple times).

You can access these details via Audience > Overview :

Google Analytics also enables you to track new and returning visitors in more detail. When you navigate to Behavior > New vs. Returning , you can compare metrics such as the average session duration, bounce rate, and conversions:

Note that you can also track a metric called ‘new users,’ which is not the same as ‘new visitors’. Google explains that it measures new user activity based on cookie usage, however, so these metrics will be very similar.

To learn more, check out our guide to the Google Analytics interface .

The concept of page views vs visits can seem confusing at first. However, once you understand the difference, it can help you identify potential issues on your website. For instance, high page views could indicate that your visitors can’t find the information they need, so it’s worth tracking it in conjunction with other data.

Let’s quickly recap the distinction between these two metrics:

• A page view occurs whenever a browser loads your site. Therefore, one visitor can generate many page views.
• A visit occurs whenever someone arrives at your page from an external source, such as Google search results or another website.

To start tracking all of these metrics, you can add Google Analytics to your site or use another web analytics tool.

Do you have any questions about page views vs visits? Let us know in the comments section below!

By John Hughes

Themeisle contributor.

John is a self-taught WordPress designer and developer. He has been working with the CMS for over a decade, and has experience operating as a freelancer and as part of an agency. He’s dabbled in everything from accessible design to website security. Plus, he has extensive knowledge of online business topics like affiliate marketing.

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What is a page views: and what is the difference with visits?

Marie Jehanne

October 5, 2023 | 4 min read

Last Updated: Oct 5, 2023

Table of Contents

What is a page view?

What are page visits, comparing what is page views and page visits in website analytics, what are the differences in terms of user interaction.

In the context of website analytics, a fundamental understanding of key terms such as “Page Views” and “Page Visits” is crucial for effective digital marketing strategies. These terms offer insights into website traffic, essential for enhancing your online presence. Understanding the difference between these terms is paramount in interpreting Google Analytics data accurately, which in turn, influences your SEO strategies. Page views and page visits are not synonymous in the world of website analytics.

Each term represents a unique aspect of user interaction on the customer journey of them in your website.

Misinterpretation of these terms can lead to a skewed analysis of your website traffic, impacting your digital marketing decisions and online presence.

The following sections delve into the specifics of these two key terms.

The aim is to provide a comprehensive understanding of these metrics, allowing for an accurate interpretation of website analytics. This knowledge is crucial for creating effective digital marketing strategies and enhancing your online presence.

In the realm of website analytics , a Page View refers to the number of times a specific page on your website is loaded or reloaded in a browser. Page Views are generated by both new and returning visitors.

By tracking this metric in Google Analytics, you can gain insights into the effectiveness of your SEO strategies. A high number of Page Views signifies that your website or a specific page on your website is attracting significant website traffic. However, it’s important to note that a single visitor can generate multiple Page Views if they reload the page or revisit it within a single session.

Therefore, Page Views is a raw measure of your website’s traffic. While it provides a broad picture of your site’s popularity, it does not offer a nuanced understanding of user interaction or engagement on your site.

For a more detailed analysis, it is necessary to consider other metrics, like Page Visits, bounce rate, and click-through rate, as well.

Know what drives engagement and abandonment on your sites and mobile apps .

When we speak about what is a page views, it’s necessary to talk about page visits! Page Visits, also known as sessions, refer to a series of user interactions with your website that take place within a given time frame. A single Page Visit can encompass multiple Page Views, events, social interactions, and ecommerce transactions.

A session begins when a user lands on your website and ends after 30 minutes of inactivity, or at midnight. If the same user returns to your site after a session has ended, a new session is initiated, and it is counted as another Page Visit. Therefore, Page Visits provide a more comprehensive measure of user engagement on your site compared to Page Views.

They offer insights into how users are interacting with your site during a single session, which can be invaluable for understanding user behavior and optimizing your site’s user experience.

However, like all metrics, Page Visits should not be viewed in isolation but considered in conjunction with other relevant metrics for a holistic analysis of your website’s performance.

In the realm of digital marketing and website analytics , understanding the distinction between page views and page visits is fundamental. These two metrics are integral aspects of user interaction analysis, providing valuable insights into a website’s performance and user engagement. Page views, also known as page impressions in Google Analytics, refer to the total number of times a particular webpage has been interacted with or viewed by users. This figure includes repeated views of a single page during one internet browsing session, meaning if a user reloads the page or revisits the same page, each instance is counted as a separate page view.

Page visits, on the other hand, are synonymous with sessions or user sessions in Google Analytics.

A page visit represents the duration from when a user first lands on your website to when they exit your site or become inactive for a specific period, typically 30 minutes. During a single visit, a user may view multiple pages, contributing to the website’s overall page views, but it will still count as one visit in terms of website traffic.

Decoding the Retail Customer Journey: A Detailed Approach and Best Practices

The primary difference between page views and page visits lies in the user interaction they each represent. Page views are a more granular metric, focusing on individual pages and their popularity.

They can reveal which content is most engaging or attractive to users, offering insight into user preferences and the effectiveness of the content in enhancing online presence. Conversely, page visits provide a broader view of user interaction. They indicate the overall website traffic a site receives, irrespective of the number of pages viewed during a visit.

This metric is particularly useful in understanding the reach of a website and measuring the effectiveness of digital marketing strategies in driving traffic. In the context of SEO, both page views and page visits are critical.

High page views can suggest engaging content, which can improve a site’s ranking in search engine results and positively impact the click-through rate. Simultaneously, a high number of page visits can indicate a successful marketing strategy, driving more traffic to the site and potentially reducing the bounce rate. In conclusion, while page views and page visits are different metrics in website analytics, they are both instrumental in understanding user interaction and improving a website’s online presence.

Depending on the specific goals of a website, one may be more relevant than the other. However, a comprehensive SEO strategy should consider both to achieve optimal results and improve website traffic.

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Table of Contents

Website Analytics

Let’s Make It Clear: Pageviews, vs. Visits vs. Sessions

The Internet community and the number of websites are vast, only to be outnumbered by the plethora of web analytics-related terms that sound similar but have different meanings. Have you ever felt lost between terms like pageview, visit, and session? We are here to help you out on this one.

In this article, we clarify what pageview, visit, and session means. We will highlight the similarities and differences and then dive into the endless possibilities of session analysis. We will cover everything you need to know about session replay , from its meaning, through its benefits, to its usage. What’s more, we have gathered some tips to take session replay analysis to the next level. Finally, we also look ahead to future opportunities for improvement.

Want to know more? Keep on reading.

Glossary of Web Analytics Terms 

When someone loads your website in their browser, it is called a page view. Let’s imagine a visitor comes across your blog post using a search engine. However, one of their browser addons stops some of the content from displaying properly, necessitating a page reload. In that case, your analytics report will show two page views, even though they were created by the same visitor (and in a short period of time).

A page visit, on the other hand, occurs when someone comes to your site from somewhere other than your website’s domain. For example, a visitor who finds your content online and then reloads the page is still considered one visit. This is often complemented by the word unique, as in unique visits or unique visitors because users are identified by the cookie used on the computer. If a visitor comes to the site five times in a month, for example, this measure will count as one person regardless of the number of visits. In website analytics, users are a critical metric.

This figure depicts the number of visitors who engage with your website over a given period of time. When someone visits your website, a session begins, and it normally ends a few minutes after he or she stops doing so. A Google Analytics session normally terminates after 30 minutes of inactivity.

An action can take many different forms, such as visiting a website, downloading a file, or filling out a form. Another scenario is when a visitor decides to buy a product, adds it to their shopping cart, and then returns to read the product description. Although there were two page views, the number of sessions remained the same because it was the same user.

In summary, a session is the total amount of time a user spends on your website over a period. Typically, your analytics tool will track all activity such as views and engagement with items or forms within a single session. It is an important metric to keep track of because it adds context to your views and visits.

Sessions and their analysis provide a wealth of opportunities for website owners to improve. If you don’t want to be left behind, this is what we are going to talk about below.

Everything You Need to Know About Session Replay as a Web Analytics Tool

Session replay, session recording, customer experience analytics, in-page web analytics, mouse recording tool, user replay, user session replay, user experience replay, visitor session replay, visitor replay,  visitor recordings, visitor playbacks, visitor behavior analytics, visual session recording, visual analytics, website session replay, website video replay are all synonymous with what we are about to discuss. 

Although the names are quite revealing, let us tell you a little more about the topic.

What is Session Replay in Web Analytics?

Session replay, in a nutshell, is a solution or a qualitative web analytics tool which also known as session recording, and that allows digital teams to review footage of real, anonymous consumers interacting with their websites or apps.

This tool actually allows you to track every activity on your website for each of your visitors. It’s like looking over their shoulder, but you can do this without disturbing them with the fact that you are actually watching, so they can behave naturally. 

Session replay allows you to track visitor mouse movements and clicks to identify conversion funnel pain points. It is identical to studying video footage to determine what a single visitor is looking for, what visitors have not found, what frustrations might cause them to turn back, or even quit.

Who Uses Session Replay? 

The tool itself does not require significant expertise, so even novice website owners can use it with confidence. Furthermore, because it provides fully website-specific qualitative data, it can be a powerful web analytics tool for website analysis for large enterprises. 

Significant results can be obtained through session replay if we combine the analysis to basic qualitative metrics (the traffic source, new visitor conversion rate, bounce rate, return visitor conversion rate, interactions per visit, value per visit, cost per conversion, exit pages, etc) and are aware of the logic behind each metric.

In summary, session replay is a great partner in the website optimization process for all e-commerce players, including web analysts, customer support managers, e-commerce specialists, digital marketers, optimizers, product managers, and UX designers.

Advantages of Session Replays

Even though web analysis with session replay is very time-consuming and demands significant focus, it has numerous advantages. Without being exhaustive, we have collected a few that clearly highlight session replays as a tool among simple quantitative metrics. So the session replay:

• Recognize and empathize with your visitors’ feelings and user experience
• Provides a clear picture of the user journey
• Examine how visitors engage and interact with various website features.
• Identify bugs , issues, and obstacles
• Uncover why visitors are leaving your website
• Help team members and clients make decisions by visualizing findings
• Answers what quantitative metrics leave open
• Prevents guesswork through reliable, real user data.

Nevertheless, some people have concerns about private information. This personal initiable information (PII) can be names, phone numbers, emails, or even other account data. However, most session replay vendors use selective or full masking to prevent such data from falling into unauthorized hands.

How to Use Session Replay

Once you have found the most useful web analytics tool on the market to provide you with a complete analysis, you can get down to the real work.

The first thing you should do is segment your visitor group. Determine which visitors are returning and which are new. The reason for this is that returning users are already familiar with your website, so they can navigate it as if nothing were wrong. This may lead to incorrect conclusions, so take your time and do not rush through the process.

Do not try to repair all the flaws at once after you uncover them — you’ll be shocked by how many you may find in a single session. Make a hierarchy list and take notes. Select the issues that have the greatest influence on the overall user experience and address them while running usability tests until you are happy with the results of your conversion rate and user interface. Then move on to the less important concerns and repeat the process.

Tips to Get The Most Out of Your Session Replay Analysis

Owning a powerful analytics tool like session replay does not mean you have a winning case for undiscovered customer journeys, low conversion rates, or high bounce rates. If you know what to look for and how to look for it, you are on the road to an optimized website. That is why we have put together a list of tips that can bring decisive results to your session replay analysis with little investment of time and energy.

1. Focus on what’s important

“Data are just summaries of thousands of stories – tell a few of those stories to help make the data meaningful.” – Chip & Dan Heath, Authors of Made to Stick, Switch.

As a website owner, it is understandable to want to look into every session and solve the problems or frustrations of every visitor, but this usually results in a long, endless, and often fruitless analysis. Instead of watching random sessions, go over the most important ones and their timestamps. But how will you know which sessions are important? – You may ask. Today, most session recording tools, such as Capturly, have add-ons that provide a solution to this very problem. By using artificial intelligence to highlight the most essential sessions and timestamping critical user events, you can focus on the key events and important sessions.

2. Follow the trails

“The goal is to turn data into information, and information into insight.” – Carly Fiorina

Once you have narrowed down the myriad of sessions to review, you can start the actual analysis. You can even begin the examination with some preliminary assumptions as a hypothesis , but after a few sessions, a key user problem may emerge. Further analysis should be built on this particular problem, looking for indications of it. The issue may only occur on a specific operating system, device or browser, so you need to optimize your website based on this information.

3. Complete the analysis with heatmaps

“Visualization gives you answers to questions you didn’t know you had.” – Ben Schneiderman

For a fully optimized website, it is worth combining your session replay tool with other qualitative web analytics such as website heatmaps . So we recommend it choose a tool that gives you both options. Capturly offers three types of website heatmaps for a completely optimized result: click heatmap, scroll heatmap, and segment heatmap. Unlike a session replay, heatmaps show an aggregated view of individual subpages of your website, such as the main page or a product page. Different heatmaps focus on different analytical aspects of your website.

Click heatmap

Click maps visualize the most commonly used elements of your page by showing you which buttons are clicked, analyzing the effectiveness of the structure, finding out what motivates your visitors.

Scroll heatmap

Scroll maps show you how far your visitors scroll down on each page. This is useful because it makes it easier to decide where to put your main call-to-action on different platforms like mobile and desktop. It is also helpful when it comes to deciding on how to optimize the position of the elements.

Segment heatmap

A segment map is a less common type of website heatmap. It allows you to segment your visitors in several ways. You can use it to compare new vs. returning visitors, visitors arriving from certain operating systems (Microsoft Windows, Apple macOS, Linux, Android, and Apple’s iOS, etc), and browsers (Google Chrome, Mozilla Firefox, Safari, Opera), and visitors arriving from different devices (desktop, laptop computers, mobile phones, tablets).

4. Do not forget about the big picture, aka conversion funnel optimization

“The big picture doesn’t just come from distance; it also comes from time.” – Simon Sinek

With a thorough understanding of the bugs and issues with the user experience on each site, and the strengths and most popular elements of the user interface revealed, it is time to look at the conversion funnel . After all, this is how visitors, leads, and potential customers will encounter our website. Leaks may occur in the funnel after some pages have been optimized. Session replay and heatmaps are excellent tools to optimize your conversion funnel which decreases bounce rate, boosts your sales, and this way increases your profit. Not worth missing, is it?

The Future of Session Replay

Nowadays, although the world of numbers, i.e. quantitative metrics, dominates web analytics, qualitative solutions such as session replay or website heatmaps are also very popular, as they offer websites an unmissable opportunity to stay ahead of the competition. 

That’s why most session replay tool vendors already provide users with monitoring all digital channels like websites or mobile app on a single platform, reducing the impact on the performance of channels while still getting data, and sharing access with business users throughout the enterprise to reduce reliance on IT and business analysts.

​​However, if it has not already been done, greater importance is attached to creating visual maps of all customer journeys, funnels, and individual sessions, also no need for pre-configuration or tagging to accommodate any application changes in real-time will be typical. Compressing high volumes of data, importing and exporting data at a lightning speed, masking PII, and meeting the highest security standards of the industry will be essential properties. 

However, one thing that will change hugely will change the entire session replay analysis. And it is something that is weaving its way into our everyday lives ever more imperceptibly and rapidly. It is nothing other than artificial intelligence, or AI. Artificial intelligence will bring big changes to the lives of website analysts, as they will no longer need to analyze hundreds of sessions because AI will examine them, discover patterns, link them, analyze them, and make recommendations. 

While thousands of developers are working on this, it is worth experiencing the power of session replay analysis for yourself. 

The Internet community and quantity of websites are enormous, but they are dwarfed by the variety of web analytics-related phrases that seem the same but have diverse meanings. We defined pickoff, visit, and session in this post and explored the unlimited possibilities of session analysis. 

Session Replay is a web analytics solution that lets digital teams examine footage of real, anonymous users interacting with their websites or apps. Because the tool itself does not require a lot of knowledge, even inexperienced website owners can use it with confidence. It’s akin to analyzing video footage to figure out what a single visitor wants.

It is a great partner in the website optimization process for all e-commerce players. Since it has many advantages, including helping team members and clients decide by visualizing findings. 

Heatmaps can aid in the optimization of your website depending on data from your analytics tool. Check to see if you have a compelling case for untapped customer journeys. You can improve your user experience by looking at the most popular elements of your website. Click heatmaps, scroll maps, and segment maps can all help you figure out what makes your visitors tick. But do not lose sight of the bigger picture, often known as conversion funnel optimization. 

Artificial intelligence will drastically alter the life of website analysts. Thousands of developers are working on it, but you should see for yourself how powerful session replay analysis may be.

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What are Google Analytics Page Views? (Complete Guide)

Learn how to find and interpret page views in Google Analytics reports. Easy guide for beginners.

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What are pageviews in Google Analytics?

How to combine pageviews with other metrics for more actionable reports, key learnings.

Two widely used metrics in Google analytics are pageviews and unique page views . Both are used by digital marketers to measure the performance of a website or webpage over a given period of time.

A lot of people either intentionally or un-intentionally, confuse pageviews with the number of users a website has.

Pageviews is not the same as the number of unique users that visited a website. As you’ll see below, pageviews is the total number of loads and reloads of the same page, from the same user within in a single user session.

This means it is wrong to present the pageviews metric as the total number of visits a website received for a given period of time.

The pageviews value will always be higher than the number of unique site visitors.

In this post, you’ll learn everything you need to know about Google analytics page views, including:

• What are pageviews?

What counts as a page view?

• What are unique page views in Google Analytics?

The pageviews metric in Google Analytics shows the total number of pages viewed for a given period of time. A pageview is a view of a page that is being tracked by Google Analytics. A view can be the initial load of a page, a reload or a revisit to the page.

This is the official definition given by Google Analytics:

When a web page is loaded (or reloaded) in a browser, this counts as a single pageview.

Here is an example to understand how a pageview and pageviews are counted.

• John visits Page A.
• While on Page A, he reloads the page (clicks the refresh button).
• From Page A he clicks a link to go to Page B.
• From Page B he clicks a link and goes back to Page A.

In the above scenario, Google Analytics will show 3 Page Views for Page A and 4 Page Views for John’s session.

What are unique Page Views?

‘Unique page views’ shows the number of sessions a specific page was viewed at least once.

In the above scenario, the total number of unique page views for page A is 1.

In simple terms, the unique page views metric shows how many unique users visited a particular page, while the page views metric shows the total number of times a page was viewed (can include multiple views from the same user session)

How to see pageviews in Google Analytics

Let’s see how to look at pageviews in Google Analytics reports.

Go to the AUDIENCE > OVERVIEW report. You will see a table like the example below.

Take a closer look at USERS, SESSION, PAGES / SESSION and PAGEVIEWS.

The 2009 users initiated 2114 sessions (visits to the site) and in each session they visited on average 1.35 pages, which resulted in 2863 pageviews.

So, in this example the actual number of unique visitors was 2009 and not 2863 (Pageviews). It’s wrong to say that this website got 2863 users.

How to see unique pageviews in Google Analytics

Go to the SITE CONTENT REPORT (found under BEHAVIOUR > SITE CONTENT > ALL PAGES). You will see these numbers:

Notice that the UNIQUE PAGE VIEWS is less than the PAGEVIEWS. This is because a single user may have visited a particular page more than once during a single session.

Pageviews is by itself an important metric, but when combined with other data, it can help you understand more about your website and visitor behavior.

Here are some examples:

Create a Segment to split your Pageviews between Desktop and Mobile.

While in the AUDIENCE > OVERVIEW report, click +ADD SEGMENTS and SELECT MOBILE TRAFFIC.

This will show you how many pageviews you received from mobile compared to the total number of page views.

How many users created more than 3-page views

You can also go one step further and create a custom segment and see what percentage of your users created 3 or more pageviews before leaving.

If you are new to Google Analytics, read these 3 guides to get a better idea on how to use Google Analytics reports to improve your website.

• How to use Google Analytics to Boost your SEO
• Best Google Analytics Report for Beginners
• What is bounce rate in Google Analytics

As a general rule of thumb, the greater number of pageviews a page receives, the better. But, that should not be confused with page popularity.

Users might be generating more views for a page if they re-load it during the same session by going back and forth.

For example, if you have a page with a list of links to other pages on your website, that page may have a lot more views than other pages because users might click to visit one of the internal links and then come back to the page to visit the next one etc.

A more accurate metric in this case is the unique pageviews. This will give you a better picture on how many UNIQUE users have visited the particular page.

If on the other hand, you want to measure how many pages (unique) users visit before leaving, you should concentrate on the PAGES/SESSION metric.

Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites. Connect with Alex on Twitter and LinkedIn .

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June 28, 2019 at 12:19 pm

Very useful and informative post, Alex. Thanks for sharing.

May 21, 2020 at 2:17 pm

You have explained pageviews with great example. Very informative

July 12, 2020 at 8:31 pm

Great job Alex! I’m totally loving your full Digital marketing course. I bought the all-access version. Right now I’m in the middle of the SEO course and it’s so awesome. I’ve learned more from this course in a short period of time than any other article or how-to. Thank you for the resource! It’s worth the money and then some!

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Page View Versus Page Visits

Understanding the world of Google Analytics can be a bit confusing. Web Statistics can be a universe unto itself; but if we view it as the fabled elephant and take it one bite at a time, we can slowly begin to unravel the mystery.

In comparison, a Page View is anytime that same person clicks a page on your site during a visit. For instance, the visitor clicks your Home Page, then the About Us page, then goes back to the Home Page. This counts for 3 page views.

One person can create several Page Views within a Visit. For the above example, at the end of the day, our visitor would be tracked as having made 2 visits, and 3 page views. It is easy to imagine, using this given example, how many page views can be counted during one visit, and also how many visits one person may be counted for.

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Difference Between Page Views and Visits

• Categorized under Software | Difference Between Page Views and Visits

When running a website, you need to keep track of its statistics in order to ensure that you have an audience and that they are interested in your content. Two of these statistics are page views and visits. The main difference between page views and visits is what they track. Page view is a number that is incremented every time a web page is loaded regardless of the circumstances. If the entire page is loaded, the page view increases. On the other hand, visit is only counted once every time someone visits a website.

A visit is only recorded once when someone loads one of your web pages, then no longer changes until he or she leaves your site and visits it again at a later time. When someone enters your site, both the visit and page view increases. While the user browses around your site, only the page view increases and the visit statistic remains the same. Thus, each visit can have one or more corresponding page view, depending on the activity of the user.

Both these statistics were once considered to accurately depict visitor activities. But nowadays, page views are becoming less significant. This is because of changes on web design principles. Loading the entire page is considered to be disruptive to the browsing experience, especially when only a very small amount of information needs to be changed on the page. Because of that it is better to employ client side scripting technologies that can facilitate data transfer on the background and modify parts of the page without reloading the entire page. This greatly affects the page views statistic because the page no is no longer reloaded as many times in these pages compared to the usual HTML pages.

Between the two, the number of visits is the more important one. It reflects the current interest in your site and the topic you are dealing with. Page views are no longer as important and you are much better off using other statistics to monitor your site’s health.

Page views relates to the number of web pages that were requested while visits relates to the number of times your someone entered your site

There can be multiple page views within a single visit

Visit is still very relevant while page views may no longer be as important

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Cite APA 7 , l. (2012, November 28). Difference Between Page Views and Visits. Difference Between Similar Terms and Objects. http://www.differencebetween.net/technology/software-technology/difference-between-page-views-and-visits/. MLA 8 , lanceben. "Difference Between Page Views and Visits." Difference Between Similar Terms and Objects, 28 November, 2012, http://www.differencebetween.net/technology/software-technology/difference-between-page-views-and-visits/.

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The Page views metric shows the number of times a given dimension item (dimension value) was defined or persisted (i.e. when it expires) on a page. It is one of the most common and basic metrics in reports.

For example, the Days of Week dimension is composed of the following dimension items: Sunday, Monday, Tuesday, Wednesday, Thursday, Friday, and Saturday.

How this metric is calculated

This metric counts all page view tracking calls ( t() ) in a report suite. For dimensions, it includes hits where a dimension item is defined or persisted. It does not include link tracking calls ( tl() ) or data from summary Data sources .

Compare to similar metrics

• Page views vs. Visits : Page views count the number of times a page is viewed. Visits count the number of sessions for visitors. One visit can consist of one or more page views.
• Page views vs. Page events : Page views count the number of page view tracking calls ( t() ), and excludes link tracking calls ( tl() ). Page events are the opposite; they count the number of link tracking calls, and exclude page view tracking calls.

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When it comes to analyzing website traffic , two common terms you may come across are "page views" and "page visits." While these terms may seem similar, they refer to different metrics. In this article, we'll break down the difference between page views and page visits and explain why understanding the distinction is important for understanding your website's performance. It's important to understand the difference between page views and page visits because they can provide different insights into your website's performance. Page views can give you an idea of how many times a specific page or piece of content is being viewed, while page visits can provide information on how often users are coming to your website overall. By looking at both metrics, you can get a more complete understanding of how your website is performing and what changes you may need to make to improve user engagement.

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What are page views?

Page views refer to the number of times a webpage has been viewed by a user. This metric is commonly used by website owners and digital marketers to measure the popularity and engagement of a website or specific pages on a website. Page views can be tracked using analytics tools such as Google Analytics, which allows website owners to see how many times a page has been viewed, as well as other metrics such as the average time spent on the page, bounce rate, and the number of unique visitors. Understanding page views is important for website owners and digital marketers because it can help them to identify which pages are performing well and which pages may need improvements. For example, if a website owner notices that a particular page has a high number of page views, they may want to optimize the page to increase engagement and conversions. On the other hand, if a page has a low number of page views, the website owner may want to consider revising the content or design of the page to make it more appealing to visitors.

What are "unique page views"? Unique Page Views refer to the number of distinct individuals who viewed a specific page on a website. It counts the number of unique visitors who viewed the page, rather than the total number of times the page was viewed. This metric is used to measure the popularity and engagement of specific content on a website.

What are page visits? Page visits refer to the number of times a specific webpage has been accessed or viewed by users. This metric is often used by website owners and marketers to track the performance of their websites and specific pages. Page visits can be measured using various tools, such as web analytics software, which can track the number of unique visitors, the duration of their visit, and the pages they viewed. Knowing how many page visits a website receives can provide valuable information about the popularity of the site, the effectiveness of its marketing campaigns, and the overall user experience. In addition to tracking the number of page visits, web analytics software can also provide information about the demographics of the visitors, their location, and the devices they used to access the site. This information can be used to optimize the website for specific audiences and improve the user experience. 

What is a session? A session is a period during which a user interacts with a computer program or system. In the context of a web application, a session is a way to track user activity and store information about the user's state, such as login status or preferences. Sessions are typically implemented using cookies or tokens that are stored on the user's device and sent with each request to the server. This allows the server to identify the user and provide the appropriate response.

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Page views vs. page visits Page views and page visits are two important metrics used to measure the performance of a website.

Both page views and page visits are important metrics to track, as they provide different insights into the performance of a website. Page views can help website owners understand which pages are most popular among visitors, while page visits can help them understand how many people are visiting the website overall. To understand the difference between page views and page visits, let's consider an example. Imagine a user visiting a website and viewing three different pages: the homepage, a product page, and a blog post. This would count as one page visit and three page views. Another way to understand the difference between page views and page visits is to think of it in terms of time. A page view is counted each time a user views a page, regardless of how long they spend on the page or whether they have visited the website before. A page visit, on the other hand, is counted each time a user visits a website, regardless of how many pages they view during their visit. When analyzing website performance, it is important to track both page views and page visits. Page views can provide insights into which pages are most popular among visitors and which may need improvement. Page visits, on the other hand, can provide insights into the overall popularity of a website and its effectiveness in attracting and retaining visitors.

In addition to page views and page visits, there are other important metrics to track, such as bounce rate, time on site, and conversion rate. Bounce rate refers to the percentage of visitors who leave a website after viewing only one page. Time on site refers to the amount of time a visitor spends on a website. Conversion rate refers to the percentage of visitors who take a desired action, such as making a purchase or filling out a contact form.  

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What is a page view? 

How is a page view different from a page visit , how do i track page views on my website , can a single user generate multiple page views , how do i increase my website's page views , is it bad if my website has a high bounce rate , how do i reduce my website's bounce rate , can page views be manipulated , is it important to track page views , what is a good page view per visit ratio .

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Page Views vs Unique Visitors: What’s More Important?

It depends on your objectives and audience. let’s start with the basics..

What is a Page View?

A page view is triggered when any page is loaded by any visitor to your site. For example, if you click on a link and the page loads, you have triggered a page view. If you click the link 20 times today, it will count as 20 page views.

What is a Unique Visitor?

A unique visitor is an individual user who has accessed your site. It is determined by the IP address of the computer or device that the user is browsing from, combined with a cookie on the browser they are using. No matter how many visits a visitor makes if he is on the same device and the same browser, only one unique visitor is counted. For example, if you visit this link once today, Google Analytics will count this as one unique visitor. If you come back to this site 20 more times today, you will still count as one unique visitor. If you visit the site from another computer or device (or another browser), you will count as a new unique visitor.

Page Views vs. Unique Visitors – which one matters most?

Pageviews are important for publishers because each page view tallies with an ad impression for each ad on the page. If your ads are sold on a cost-per-thousand views (CPM) basis, this is an important number for you to grow. It's tempting to make sacrifices to the user experience in order to increase page views. For example, an image gallery that loads each new image seamlessly provides a better experience for the user but will cut down on page views. It's important to find a balance so you don't alienate your audience.

The unique visitors metric gives you a sense of the size of your audience. The relative importance of this depends on the purpose of your site or publication. If you are a brand, you may want to maximize the number of people that come to your site, with little regard for how many pages they access, as long as they follow your chosen path through the site. If you are a niche publisher, you may not have a huge audience, but they may show loyalty and engagement by clicking deep into the site and generating page views.

Watch Your Bounce Rate

At the end of the day, the most important factor for growing your page views and unique visitors is content. If your content is not engaging and relevant to your users, they are going to "bounce" and never come back. The "bounce rate" is the percentage of visitors who come to your site and leave within a few seconds. A high bounce rate indicates that visitors didn't like what they saw or didn't find what they were looking for.

Time on Page Indicates Engagement

The amount of time spent on the page indicates whether users are actually reading or watching what you're serving up. The higher the average time on page, the more engaged your audience is on that particular page. As a publisher, increasing this metric provides leverage to increase your ad rates because the ad impression time is longer.

How to Improve Page Views and Unique Visitors With Headless CMS 

Although there are lots of promotional and SEO tricks that can help you improve your KPIs, if you have the wrong tech stack, you're already 10 steps behind your competitors. 

Many CMS out there severely limit your ability to tank on SERP. Why? The primary issue is site speed. Traditional CMS, like WordPress, are notoriously slow. With Search engines increasingly pushing lighthouse scores, your site has to be fast! 

Headless CMS helps with this! Because it's built with Jamstac architecture, it is the fastest alternative on the market! 

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Identify Popular Content

Page Views helps marketers identify high-performing pages for further optimization.

Conversion Funnel

Quickly map out the user journey by examining Page Views on critical funnel stages, such as the pricing page.

Client Reports

Showcase increased Page Views in general or for a particular page as proof of agency-generated engagement.

Seasonal Trends

Analyze Page Views to identify cyclical or seasonal consumer behavior.

Why Tracking Page Views Is Important

Page Views are a fundamental metric for gauging website engagement. High counts signal that a website effectively attracts visitors, an essential first step in any conversion process.

When used properly–and in context–the Page View metric offers actionable insights, revealing whether a website's content or marketing strategies are drawing attention.

In addition, Page View data is crucial for trend analysis and optimization. An uptick in views of the same page could signify successful marketing campaigns or effective SEO efforts.

On the other hand, a downtick is an early warning sign, prompting quick action to tweak strategies or content.

Stop Wasting Time on Reports. Get Marketing Insights Faster & Drive Results.

How Page Views Interact With Other KPIs

Page Views is part of a wider ecosystem of web analytics that tell the story of acquisition and engagement. For example, high Page Views offer broader opportunities for conversions, although this not guaranteed. Without a healthy Conversion Rate, that traffic may lack quality or relevance. Optimizing page performance metrics using analytics tools is crucial for increasing the quality and quantity of visitors to a single page based on whether or not they take the desired action once they’ve reached the page.

Time on Page and Engagement Rate also share an informative relationship with Page Views. Increased engagement on high-traffic pages suggests that the content effectively reaches and engages the target audience. On the flip side, a high Bounce Rate and other engagement-based session metrics could indicate that the content is attracting–but not retaining–visitors.

Page Views are typically considered a means to an end, not the ultimate goal. Make sure you connect the dots between this metric and what the client wants to achieve with their campaign. Putting this data in context helps convert what some consider a vanity metric into actionable insights.

No two clients are alike. Some clients want to see rankings, others want to see Page Views, and others want to see the number of calls from Google My Business. The fact that we can create a dashboard and report template that’s unique to our clients is invaluable.

How To Set Page View Benchmarks and Goals

To establish robust Page View benchmarks, agencies often turn to historical data. Reviewing past performance for specific pages, analyzing trends, and identifying patterns in Google Analytics or Google Search Console gives agencies a nuanced understanding of what constitutes a "good" or "bad" number of Page Views for a particular website, page, or campaign. 

Data such as the total number of Page Views, the number of unique Page Views, and the number of pages viewed during user visits offer invaluable context.

To align with business objectives, back-calculate the required Page Views on priority pages by utilizing conversion rate and revenue per page. For example, if an eCommerce website has a set revenue target and budget, use the existing conversion rate to determine the number of Page Views needed to hit those revenue goals.

Page View Target Formula Example

Digging Deeper Into Page View Data

For a more granular look at Page Views, dig into metrics like user visit duration, referral sources, and the number of unique Page Views per source. Google Analytics records and reveals insights such as which channels drive the most Page Views or how different user segments engage with the website. 

Assessing Page Views in tandem with these associated metrics paints a more complete picture of campaign performance.

Report Smarter, Not Harder.

Better, faster & easier client reports are just a few clicks away, why page views matter to clients.

Page Views serve as a barometer for interest in a client’s content and offers. A high number of Page Views shows that a website is effectively drawing in the target audience, whether through organic search, advertising, or other means.

This metric offers a clear and concise snapshot of website traffic, pointing to increased reach and engagement. Clients often tie Page Views directly to ROI. For example, a blog post with high Page Views may lead to greater brand awareness, more sign-ups, and increased sales. 

Google Analytics data lets clients see the total number of Page Views and evaluate the page's performance. This data influences content creation, product offerings, and user experience design.

Why Page Views Matter to Agencies

Agencies dissect the Page View data to understand user pathways. For example, if the number of Page Views spikes after implementing a new advertising campaign, that's an indicator of its effectiveness. In the same session, agencies also analyze the source and flow of those Page Views to optimize future efforts. 

For agencies, Page Views represent a data layer indicating how well specific content or a digital campaign performs. A comprehensive analysis includes a blend of the number of unique Page Views, Total Page Views, and the specifics of each page visit.

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Best Practices for Analyzing and Reporting on Page Views

Effective digital marketing campaigns start with a thorough understanding of critical metrics like Page Views, and an in-depth analysis sets the stage for targeted improvements.

Prioritize Data Accuracy

Ensure data accuracy before deep-diving into Page Views in Google Analytics. Filters, correct tags, and domain settings are crucial in capturing the number of Page Views and unique Page Views.

Monitor Trends Over Time

Track the number of Page Views over different time frames. Weekly, monthly, and yearly views give unique insights into seasonality, helping to set realistic goals and adjust strategies.

Context is King

Though Page Views are important; they gain significance when juxtaposed with other metrics like conversion and engagement rates. Putting Page Views in a broader context provides a fuller picture of campaign health.

Align With Client Objectives

It's crucial to show how Page Views are not just numbers but contributors to achieving client-specific goals, whether it's increased brand awareness, sales, or lead generation.

Make it Actionable

End the analysis by providing actionable recommendations. These range from optimizing a landing page for better organic ranking and more page visits to retargeting specific visitor segments based on the pages they viewed.

Visualize the Story

A well-crafted dashboard includes graphs and charts that make interpreting the total number of Page Views and Unique Page Views much easier. Visual data speeds up decision-making processes for agencies and their clients.

Many of our client relationships require customized reports because we’re managing multiple marketing channels for them at once to run cohesive, integrated marketing campaigns. They don’t want to see 7 reports, one per platform: Facebook Ads, Google Ads, Email Marketing, Website Analytics, etc. They want everything condensed into one, easy-to-read report, where they can view all of their most significant marketing data in one place. The customizable marketing reports allow us to do just that. The clients love them and we do too.

Google Analytics 4 Reporting Dashboard

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How To Drive More Page Views

Getting more visitors to a client’s website is an ongoing effort, but the benefits are clear: higher user engagement and potential for conversions. Here are some actionable tips to improve Page View data.

Optimize Speed

Website load time makes or breaks user engagement. A faster site often leads to increased Page Views as users are more likely to browse website content. A slow site causes users to leave the site, even before the page tracking has kicked in.

Mobile Friendliness

Over 50% of global web traffic and more than 90% of internet users access the internet via mobile. Ensuring the site is mobile-friendly will lead to more Page Views and a better user experience.

Internal Linking

Adding relevant internal links guides the same visitor to more of a client’s content. This strategy helps in improving not only engagement but also Page Views. When the same people contribute multiple Page Views, it’s a win-win.

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See More KPI Examples

Event count.

Event Count in Google Analytics 4 (GA4) measures how often users interact with specific elements on a website within a given time span.

Click-Through Rate (CTR)

Click-through Rate, commonly abbreviated as CTR, measures the percentage of clicks received on online advertising or a link relative to the number of times it has been viewed.

Bounce Rate

Bounce Rate is the percentage of visitors who visit a page and leave without doing anything else.

Impressions

Impressions represent the total count of times digital content, such as an ad, web page, or social media post, is displayed on a user's screen.

Clicks measure how users actively engage with an ad or link.

Engagement Rate

Engagement rate is a measure of how many people interact with specific content.

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Terms explained: visits, page views, sessions, requests, hits.

When discussing possible load test setups with our clients, we usually need to refer to these key terms: visits , sessions , requests , hits , page impressions , and page views . Actually, we don’t need to discuss all of them, but some are occasionally brought up by the customer, some are requested by us, depending on the context (and complex enough to be discussed in a separate article).

Many clients of ours have told us that it’s sometimes hard not to confuse these terms as they seem to denote the exact same thing. Today’s article is thus meant to give you an overview on their definition and help you distinguish them. Here it comes.

Basically, a visit occurs when you send a request to a server and, as a response, the website you requested is displayed. The display of the page is what we call the page view (which is covered in more detail below). Take, for instance, www.amazon.com: you enter the URL, that is you send a request to that server. As a result, you arrive on the shop’s homepage. In doing so, you generate a visit and the website owner now knows that someone visited their site. Accordingly, a visit consists of at least one page view. Typically, though, you’ll decide to browse through the shop, thus producing further page views with every single one of them adding up to your visit regardless of what you actually do while staying on the site.

Your visit ends when you become inactive for whatever reason, for example, when you stop clicking links or when you overall close your browser. The server then deletes or deactivates the data that has been collected during your visit. Depending on the web application, the time period before this actually happens varies from 30 minutes up to 24 hours (see below for more details). Compared to the real world, a virtual visit is therefore not much different from a visit in an actual store: regardless of how you spend your time in there, the store owner will consider you a visitor and they will eventually forget about you when you decide to leave their store for a longer period of time.

A visit defines three metrics that are important for us to know: the visit duration, the number of page views per unit of time, and the time period between two page views (thinktime). By the way, the Internet is crowded by an insane number of machines that also generate visits and that cause statistics to get messed up. There are a couple of technical measures trying to filter out these irrelevant visits. Let me know if you’re interested in how that can be accomplished and I’ll talk about it in another article.

As mentioned above already, a page view, or page impression, is the display of a website you trigger by sending a request to a server. It was not long ago that one request was sufficient for the page you requested to be displayed; via further requests, the browser then added images, CSS, and Javascript. In the modern web, the page view term is used in broader contexts as AJAX and recent user concepts don’t exchange complete websites but only modify small parts anymore. Thus, a page view is actually an interaction or action most of the time.

But let’s stick with the old-fashioned page view for now. It gets initiated by a request and terminated by the response from the server. This sequence of events is also referred to as hit. A site may contain other elements, such as images and CSS. Each of these elements is again processed by a request/response sequence and leads to another hit. Thus, a page view is made up of an HTML component and many embedded elements with each element and the HTML component causing further hits. Important metrics are, for instance: page load time, page size, and view time, namely the time period until the next click.

Hit is often the business term for a request that, in turn, is the technical term for a single data transfer.

To sum this up: A visit consists of one or more page views and has a certain duration while a page view has a runtime and consists of elements referred to as request or hit.

Now, how does a session differ from a visit? In simple terms, a session is the technical picture behind a visit. The software you take advantage of while browsing through a webshop has to remember which requests belong together so that functionalities such as a login or a cart can actually do the things they’re supposed to do.

Sessions consist of data that summarize certain information concerning your visit which is why they are also called session information. Usually, these information have a limited lifetime as they are subject to a session-timeout. In most cases, this time-out amounts to something between 30 minutes to 2 hours. As soon as your visit ends, time is ticking down and, upon reaching the session-timeout, all data is deleted. If you continue your visit before the time has elapsed, the countdown resets to 0. To illustrate this with our real-world example, imagine you decided to buy something in the store you walked into (visited) but at the register you suddenly realize you didn’t bring any money. You can leave your cart at the register for a while to go get some cash but if you don’t return in time, the cashier will assume you’re not coming back and empty your cart.

Technically speaking, the number of sessions equals the number of visits. Due to business-related aspects, however, visits are counted differently than sessions so that the number of visits is usually lower than the number of sessions per unit of time.

In a few words:

• Visits mostly equal sessions, where session is the technical term and visit is the business term. A visit consists of at least on page view.
• Hits and requests are the same, request is the technical, hit is the business term.
• A page view is a single complete page delivered. At least one request is needed to serve it, mostly many requests are fired to assemble a page. Nowadays, page views tend to be interactions because often full pages aren’t loaded anymore; instead, only pieces are dynamically changed (the famous Ajax magic).

Confused? Feel free to ask!

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Sessions vs. Users vs. Pageviews in Google Analytics: Everything You Need to Know

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Enjoy reading this blog post written by our experts or partners.

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Whether you’re new to Google Analytics or have been using it to track website performance for years, it is easy to get overwhelmed by all of the different metrics you can track

One of the biggest sources of confusion is around sessions vs. users vs. pageviews––what are the differences between these metrics? When should you track each of them? What unique insights does each metric provide?

In this post, we’re going to outline the key differences, how to track each one, as well as some advanced tips. 

• What are users?
• What are sessions?

What are pageviews?

What is a good pages per session in google analytics.

• How to track sessions and users in Google Analytics
• How to track and visualize sessions and users in Databox
• Additional tips for tracking both sessions and users

What are users? 

“Users” are Google Analytics’ way of defining unique visitors.

In fact, up until 2014, the user metric was called “unique visitors” in Google Analytics. 

Any time a new visitor lands on your website, Google Analytics assigns them a unique ID, or client ID, that’s stored in a cookie in your browser.

So say you visited our website in Chrome, your Chrome browser received a Google Analytics cookie with a client ID. When you return, GA will then log you as a returning user rather than a new visitor.

If, however, you visit our website a second time, this time using Safari, you’d receive a separate client ID, and therefore GA would recognize you as two users.

“Users” and “Sessions” are vastly different, as one user can log multiple sessions on your website.

What are sessions? 

Google Analytics records a session every single time someone visits your website. A session starts right away when someone loads a page and ends after 30 minutes of inactivity.

Every pageview, click, transaction, etc., tracked during this period of activity makes up one “Session.”

If that same visitor comes back several hours later, or the next day, a new session is counted. Therefore one person can log multiple sessions.

For that reason, it’s not a great measure for tracking unique website visits (which is how many marketers wrongly use this metric.) There’s often a discrepancy between “Sessions” in Google Analytics and “Visits” in other performance-tracking tools because of how GA defines a session.

As Bryan Ng of Coup 365 says, “Users are unique, and sessions are how many times a page was being visited. User (Z) can visit your webpage 10 times, and that counts 10 sessions and 1 user. User (Y) visits the same webpage 5 times, and that counts 5 sessions and 1 user. Webpage total: 15 sessions and 2 users.” 

A “Pageview” is any view of a page that is being tracked by Google Analytics.

It’s a fairly generous measurement as if you land on a page, that’s a pageview. If you reload that same page, it counts as another. If you leave the page and come right back, it’s yet another pageview—all from the same page and user.

What’s the difference between sessions, users, and pageviews? 

The biggest difference is that a user can have multiple sessions, but they would still only be counted as one user. Taking it a step further, one user can log dozens of pageviews across multiple sessions (spanning several days).

“A user is an individual person who has come to your site whereas a session represents one of those visits to your site,” says Mark Barrera of TrustRadius . “So, a person could come once or many times, and that wouldn’t increment the ‘user’ count but would increase the number of sessions.” 

Amanda Lanier of Cape and Bay says, “Think users as the number of unique visitors coming to your website. Once they visit once, they will not be counted again unless they are visiting on a new device or have cleared their cookies. Sessions are the number of visits your site has, from both new and returning users. Tracking these metrics in Google Analytics is a simple way to see where users are landing and whether people are staying to engage with content or bouncing off the page.” 

Ayushi Sharma of iFour Technolab adds, “Sessions – can be defined as the group of communications that happen on an individual’s website or application during a certain period of time. When any visitor visits on the website, his session cookies get activated i.e. his session starts. The significance of the session is that it provides the website owner an exact figure of the number of time visitors opened his website or an application and has carried out activities as well as transactions.

Users are basically the visitor who has begun one session with an individual’s website or either an application within a definite time-frame. There are new users and returning users, according to Google Analytics. Website owners can keep track of the number of users on your website using cookies based on JavaScript. This helps them to improve their website content and SEO.” 

What is more important to track: Users or Sessions? 

The answer is – it depends on your business and specific goals. For the marketers we surveyed, nearly 59% of them prioritize tracking sessions over users.

However, some of the marketers preferred a hybrid approach where they weighed users as more important for certain goals and sessions for others. 

Greg Cruce of Venn Marketing says, “Sessions and Users together show us how often visitors come to our site.” 

For example, Nicholas Zinkie of The Honey Baked Ham Company says, “I use sessions to track the overall flow to a site from specific channels as the first indicator of its effectiveness to lead top of the funnel traffic into a site and users to understand which channels are effectively engaging those visitors.” 

“Sessions is a good metric to understand how attractive your site is and how well you’re doing as a marketer to attract users to your site,” adds Chris Wilks of BrandExtract . “Users are a good metric to understand the number of people who are seeing (and hopefully interacting with) your content.” 

How many pages per session is good? According to Databox’s own Benchmark data, the median number of pages per session for B2B companies is  1.89 . This benchmark was calculated from anonymized data from close to 500 companies.

Are you a B2B company and want to benchmark your marketing performance, including Sessions, Users, Pageviews, Avg. Session Duration, Bounce Rate, and more, against other companies like yours?  Join the benchmark group  for free.

For B2C companies, the median value is higher – 2.05 , to be precise. 

This benchmark was calculated from anonymized data from close to 500 companies. Are you a B2C company and want to benchmark your marketing performance against hundreds of other companies like yours? Join the Benchmark Group for free . 

*Important note: Databox Benchmark Groups show median values. The median is calculated by taking the “middle” value, the value for which half of the observations are larger and half are smaller. The average is calculated by adding up all of the individual values and dividing this total by the number of observations. While both are measures of central tendency, when there is a possibility of extreme values, the median is generally the better measure to use.

Benchmark Your Performance Against Hundreds of Companies Just Like Yours

Viewing benchmark data can be enlightening, but seeing where your company’s efforts rank against those benchmarks can be game-changing. 

Browse Databox’s open Benchmark Groups and join ones relevant to your business to get free and instant performance benchmarks. 

How do you track Sessions and Users in Google Analytics? 

Tracking the number of users and sessions in Google Analytics is simple using the Audience Overview Report.  

You can go to Audience and then Overview . Then, you’ll be able to view the number of users and sessions side-by-side. 

Now, you can take this a step further by going to the Acquisition section, and clicking on All Traffic. 

Then, you can see the number of sessions, % of new sessions, and new users by channel, treemaps, source/medium, and referrals. 

Filtering by Source/Medium can be particularly helpful for not only identifying your top traffic sources for new users but also understanding how “sticky” each source is. 

You can also filter by Google Ad Campaigns, specific paid keywords, and UTM Campaigns. 

To learn more about reporting in Google Analytics , check out our comprehensive guide that covers standard and custom report in GA, dimensions, metrics and much more.

How to track and visualize Sessions and Users in Databox 

While you can certainly track sessions, users, and pageviews in Google Analytics, it’s not always easy to visualize the data in a way that’s accessible to everyone.

So, here are some recommendations on the different ways you can track these metrics in Databox as well as the various ways you can visualize them.

PRO TIP: How to track these 10 popular Google Analytics 4 metrics

Sure, there are dozens (and dozens?) more Google Analytics 4 metrics you could track. But, starting with these 10 commonly tracked metrics will give you a pretty high-level view of how your marketing is working…

• Sessions : The number of sessions can tell you how many times people are returning to your website. Obviously, the higher the better.
• Sessions by organic keyword : Which organic keywords bring in the most traffic to your website? This may help you determine whether your SEO investments are paying off.
• Bounce rate : Do visitors leave shortly after landing on your website? Or do they stick around?
• Average session duration : How much time are people spending on your website? Users with a high average session duration are most likely relevant to your company.
• Goal completions : How many users responded to your call to action?

If you want to track these in Google Analytics, you might find the visualizations limiting. It’s also a bit time-consuming to combine all the metrics you need in one view.

To better understand how your website performs in terms of traffic growth and conversions, we’ve made this plug-and-play dashboard that contains all the essential metrics for understanding how successful you are at optimizing different aspects of your website.

You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your Google Analytics account with Databox. 

Step 3: Watch your dashboard populate in seconds.

This is the number of first-time users during a specified date range, such as the last 7 days, 30 days, month, or month-to-date. This is particularly helpful for understanding if your site is growing week-over-week or month-over-month.

You can visualize this using a basic line graph showing daily fluctuations. This will help you associate any spikes/dips with specific initiatives you’re running.

Sessions / Users by Landing Page

This is the number of sessions/users who have initiated at least one session during the specified date range split up by landing page.  For example, if you are running a paid ad campaign, you’ll want to monitor the number of users on each landing page.

Visualizing this metric in a table format in Databox allows you to quickly spot which pages are increasing or declining in terms of generating new users over a specific time period.

Sessions / Users by Organic Keyword

Sessions/users who have initiated at least one session during the specified date range split up by organic keywords. Content marketers and SEO professionals can use this information to get a clearer picture of what search terms are driving the most users to their website.

Sessions / Users by Source

Sessions/users who have initiated at least one session during the specified date range split up by sources. This allows you to understand what sources – like Google, Linkedin, or Twitter  – are driving the most users to your website. 

This allows you to monitor which channels are worth investing more time into and which ones might need an adjustment in terms of approach.

% of New Sessions

The percentage of sessions that are created by new users (first-time visits) during the specified date range. For example, if you have a high % of sessions from new users, this could indicate that your site isn’t sticky enough to get people to come back a second time.  

This is another metric that’s helpful to view in a line graph in order to monitor daily fluctuations and how the content you’re producing is influencing it.

Sessions by Social Network

The number of sessions during a specified date range split up by social networks. This is helpful for understanding what social media channels, such as Facebook, Twitter, and LinkedIn, drive the most engaged visitors on your site. 

Sessions by Channel 

The number of sessions during a specified date range split up by channels, such as Organic Search, Social, or Referrals. This is helpful for knowing which channels are delivering your most engaged traffic.

The pie graph visualization in Databox is perfect for tracking this metric so you and others can quickly monitor which channels are driving a higher proportion of website traffic.

Sessions by New vs. Returning Users

The number of sessions during a specified date range split up by new vs. returning users. This allows you to see how engaged users are with your site. If you have a large percentage of users are completing multiple sessions, this means that your site is engaging. 

Another great pie graphic visualization can be used here in Databox in order to quickly monitor how well your website performs in terms of generating new visitors as well as re-engaging “old” ones.

Sessions by Location

The number of sessions during the specified date range split up by location. This allows you to see which countries are driving the most engaged users.

Visualizing this in a table in Databox allows you to quickly spot any trends by specific locations so you can make any necessary adjustments to your strategy.

We recommend tracking Pageviews using a cumulative line graph so that you can more easily monitor growth (or declines) compared to performance month-or-over month.

Are your pageviews growing month-over-month? If not, you can spot it quickly here and make any needed adjustments.

Top Pages by Pageviews

Which pages on your website generate the most pageviews? We recommend using the table visualization in order to quickly spot your high-performers so you can leverage them in other ways.

How to decide on when to track Users and/or Sessions

Decide on whether to prioritize sessions or users .

“There are strengths and weaknesses for each metric,” says Bruce Hogan of SoftwarePundit says. “Sessions tend to be better for understanding a website’s conversion rate, as each person can make multiple purchases over time. In contrast, users are a key metric for measuring retention or churn.” 

Muhammad Tahir Iqbal of AbayaMarket.com agrees, “The important metrics for eCommerce business are sessions per user which correlate to eCommerce revenue.” 

Jason Dodge of BlackTruck Media + Marketing adds, “Depending on the goals of your site, users or sessions could be viewed as more valuable than one another. We tend to see user metrics as more valuable than sessions, especially for those measuring lead generation. Any point of data gathering for a service inquiry or contact form means users are the most important.”

Nicholas Chimonas of Local SEO Guide says, “I’m more interested in user data when it comes to SEO than # of sessions unless a product/service typically has a high # of recurring sessions before conversion.”

“The advantage of users is they can be hooked by marketing automation,” says Tim Absalikov of Lasting Trend . “Also, from them, you can get more interesting demographic and behavioral information. This information will give you, in addition to obvious analytics, the ability to train the neural networks included in your marketing technology stack.”

Sarah Lukemire of Brindle Digital Marketing adds, “At Brindle, we mainly focus on the number of users, but sessions provide helpful insight into how loyal your users are, i.e. how often has that user revisited your site in the defined reporting period? Looking at Sessions can also be helpful when looking at the bigger picture of your goals and other metrics. For example, if your sessions have doubled, but conversions remained the same (or decreased), you might want to analyze the campaign further!” 

Track sessions to gauge site engagement 

“This metric matters because we discover whether visitors find our content valuable and want to visit our website again or not,” says Maysa Rabadi of The Perfect Mark . “It allows us to understand our customers and how we can better serve them as a website.” 

Freya Kuka of Collecting Cents says, “The more important metric between the two would have to be sessions since that puts emphasis on how many times your website was viewed by an interested party. It is also the metric big ad networks like Mediavine use to consider people who want to join their network. They have a minimum requirement of 25,000 sessions per month.

The reason sessions work so well as a metric is because they have repeatedly been found to be the best metric at understanding how an audience is interacting with a website.

Users only focus on how many individual people are interested in your website, while pageviews do not account for the individual visitor at all. 

Sessions are the perfect middle ground since they allow website owners to understand and make monetization decisions based on the available information.”

Or, as Shayan Fatani of PureVPN explains, “Think of sessions like impressions. The same person may get to see your Facebook post 100 times counting as 100 impressions. Similarly, if a user visits your page 100 times, it would count as 100 sessions, considering they use the same device or browser as the browser saves your cookies/session ids.” 

Emanuel Petrescu of Divorce Marketing Group says, “The number of sessions and the time spent on the website is the metric we’re after. A high number reflects that the user found relevant content on our website, and he’s spending the time reading and learning it.” 

“A user who has a high number of sessions is a good sign,” says Melanie Musson of AutoInsuranceEZ.com . “It means they’re interested and they’re likely to convert. If your session numbers are close to your user numbers, that’s an indication that the users aren’t hooked.” 

Rahul Mohanachandran of Kasera adds, “When tracking these metrics you need to analyze them both together and separately, users will show the number of unique users of a product and session can show the repeated use of the system by individual users.

In many cases, more sessions from a user mean higher engagement and repeated use of the system. But, a large number of sessions with shorter session duration can be a sign of some issues faced by the user. I highly recommend looking into the details further if you see users with a large number of sessions and shorter session durations.”

Look for patterns 

“The number of sessions on any site should always be higher than the number of users, however depending on the nature of your website and how users interact with it may not be significantly higher than user numbers,” says Daniel Richardson of Homes For Students . “Google Analytics is the easiest tool to use to track both users and sessions. When viewing your traffic, it is quick and easy to switch from sessions to users just by selecting in the drop-down menu. Do this frequently to ensure that there are no strange patterns appearing in users vs. sessions.”  

Monitor user growth 

“To a publisher like us, we’re interested in making sure the number of sessions we garner is greater than the number of users we have,” says Steven Li of Medius Ventures . “When we’re able to make that happen, it signals to us that we’ve done a good job with the pieces we publish such that we’re driving repeat traffic from the same people. That’s important to us as a partially subscription-driven business because higher engagement with specific users is what compels them to pay to read our exclusive content in the first place.

We look at user growth to track how well specific stories do with a broader audience, our top of the funnel, and generalize what makes them successful in motivating future stories.”

Analyze new vs. returning users 

“As a website owner, it is very important to track and monitor what kind of users are visiting,” says Jennifer Willy of Etia . “The term ‘users’ in layman’s understanding means the number of unique visitors that visit your site. These are the actual people landing on your website, and that means that if someone were to visit your site 100 times on the same device or browser, they would still only count as one unique user. These are calculated as Returning Users, according to Google Analytics.

When a paid advertisement boosts the awareness of your website, the new user’s metric compared against Source and Medium is helpful in indicating how successful these efforts were at bringing in new users.” 

Make sure you are bringing in quality traffic 

“Even with your users and sessions going up (this is usually a good sign depending on the channel they’re coming from), the most important thing to keep in mind is if the traffic coming to your site is qualified,” says Ben Johnston of Sagefrog Marketing Group . “Are a percentage of users taking the action, making the purchase, etc that you want them to? Sessions and users don’t mean much if it’s all vanity traffic that doesn’t convert. That said, a single user can take that desired action multiple times if they’re hitting your site, so sessions are usually more heavily considered as a success metric.” 

Use sessions and pageviews to track the ROI of your paid marketing campaigns

Golpar Saleh of Group3 Digital Agency adds, “If you want to know how well your marketing efforts are performing, you need to keep an eye on your unique pageviews and then sessions so that you know first how many new potential customers you’re attracting and then how engaging your website/product or service offering is.” 

Create content groupings based on page sessions 

“We like to keep a very close eye on the sessions so that we can see how long a user stays on a certain page, and if they click the links within that page to visit other similar content,” says Chris Gadek of AdQuick . “This helps us to better create content groupings (silos) and ensure that the user can find all of the information that they may find beneficial.”

In sum, users give you insight into how many people visit your site. Whereas sessions are the total number of visits.

Whether you choose to track users, sessions, or both, it doesn’t matter as long as the metric you choose aligns with your overall goals. 

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By Daniel Escardo

May 24, 2019

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Sessions vs Page Views: Which Website Metric Should You Be Measuring & When?

For most of its recorded history, marketing was hindered by the inability to accurately measure audience engagement.  

If you created a good ad and placed it well, you hoped the audience would be there and see it — but there wasn’t really a great way to measure it.  

I’ve heard there was an old joke: “I know I’m wasting half of my marketing budget,  I’m just not sure which half .”  

With the spread of digital marketing comes a proliferation of data and metrics that can be used to measure reach, engagement, and other factors of audience interaction with your message.  

In my career, I’ve seen these changes first hand.

I am a web developer now, but I have been working in the advertising business for more than 15 years.  For the first few, I worked in print marketing as a graphic designer.

We have tools and measurements in the digital world that were simply not possible or relevant in print.

For example, website metrics.

Some of the most significant website metrics we track today are page views and page sessions .

To those of you outside of the world of web development, you might know these terms are similar — but the differences between them are important to marketers.  

What Is Page Views?

Page views, as you would guess, is a metric that simply measures the number of times a webpage was loaded. A user could have reached your page in any way, whether via search or by clicking an internal or external link.

Regardless of their point of origin, if a visitor loads your page, your page views total ticks up.  

The downside to such information is that, to harken back to the old days of marketing, you can’t really measure much else about the interaction.  

If your page was an article in the New York Times, page views is like the number of papers sold.

Some people will open the paper (visit the website), sit down in a comfortable chair, and carefully read the copy of your ad. Some people will crumple up the paper and throw it in the trash (or bounce). Everyone else is somewhere in between.

For your webpage, some people read closely and linger, some people arrive there by accident and quickly close the tab. Some people reload the page. Page views does not differentiate.   

Page views was the metric for years, but as analytics have gotten more sophisticated and detailed, there are new tools out there.  But page views is still vital data.

An easily-digestible review of which pages are attracting attention can be rather useful.

For instance, if you can see that a certain page is generating a profusion of views, that would be a good location to place a clickable link, a call-to-action (CTA), or another piece of interactive content.  If a particular page is viewed frequently, you can infer that that page’s SEO is excellent and that its content is stellar. Such knowledge can help you plan your future content creation efforts.

Page views are a way to know where your traffic is — especially where people land on your site.   To put it another way, sometimes you just need to find the busiest street so you know where to put your sign. Page views gives you that.

By contrast, if a certain page is not being loaded often, perhaps completing an SEO analysis could be useful to boost traffic.  Or, perhaps internal links are broken. Maybe it contains content that people are not as interested in.

Without page view data, such evaluations would be more difficult.

What Is Page Sessions?

By contrast, page sessions offers more information about a visitor’s actual interaction with the site.

The most immediate difference is that page sessions conveys the amount of time a user spent on any given page.  

Put simply, sessions data gives you a better idea of the user’s journey.

You can see how she arrived, where he navigated, or how much time someone spent on the site.  

You can see at what point people engaged with the content, if they did.  

We also use page sessions to tell us which pages are functioning best.  

We can see which ones are being searched the most. We can know which content our visitors are most interested in.

We know their path through the site.  If they fell off, we know where it happened.  

This metric, however, does not take into account visits made by the same person or how many times that person refreshes a page.  

Session information is invaluable for sites with a very clear user flow plan.

You can clearly see how the planned behavior for a user compares to the actual behavior. In these ways, analysis of page sessions is a more holistic interpretation of what’s actually happening on your site.  This can help you evaluate internal links, the structure of your content (Think: pillar pages and related articles), and whether you are effectively answering visitors' needs.  

Are you informing and delighting your visitors with offers and related information?  Are your CTAs directing flow through desired channels? Are you beginning to convert leads? Are you being helpful enough to make your visitors want to stay and learn more?

Your Job as Analyzer

As an analyzer, it is your job to synthesize this data in a way that makes it presentable and digestible and most importantly, useful.  

I once worked with a CMO (Chief Marketing Officer) who was adamant that any analytics information ever provided be useful and easily interpreted.

Rather than spreadsheets and a data dump, it was up to the team to be able to organize our data, which included page views AND page sessions, to give him an idea of how the site was performing.  Are people finding our site? Are they staying once they arrive? Where do we see opportunities?

Just like with anything else in marketing, website data is not very useful if you don’t have clearly articulated goals.

Page views and  page sessions can be vital tools for measuring the efficacy of your outreach efforts. And they allow you to begin to organize growth initiatives and effectively plan and measure strategies.  Without such insights, you are left guessing.

Analytics data gives us the opportunity to track and examine website interactions.  Use page views to track traffic and page sessions to track engagement.  That way, you have the clearest view possible of how well your site is performing.

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Measure pageviews

Whenever someone loads a page of your website or their browser history state is changed by the active site, an enhanced measurement event called page_view is sent from your website to Google Analytics. Since the event is sent automatically, you don't need to send pageview data to Analytics manually.

However, when you want to manually control how pageviews are sent (e.g. single-page applications or infinite scrolling), you can disable pageviews and then manually send them from your website. Learn how to Measure single-page applications .

This document describes the default pageview behavior and then how to send your own pageviews manually.

For information about how to measure screenviews on a mobile app, see Measure screenviews instead.

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Before you begin

Default behavior, manual pageviews.

When you want to manually control how pageviews are sent (e.g. single-page applications or infinite scrolling), do the following:

• Disable pageview measurement
• Send the page_view event when appropriate

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2024-04-10 UTC.

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Page Views vs Visits: What’s the Difference?

Posted on May 29, 2019 10:30:00 AM by Amber Callan

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Page views, page visits, clicks, sessions, unique sessions, unique visitors –– these almost synonymous terms can confuse anyone. However, it’s important for business owners to understand the difference between page views vs visits to their website because they do not mean exactly the same thing. And though the difference between the two might seem small, understanding it could help your business improve its marketing efforts.

The problem is that different analytics tools use different terminology to describe the same customer behavior. In general it’s best to think about page views and visits in this way: a page view occurs anytime someone loads or reloads a page on your site. It doesn’t matter how the person arrived at your site or how long they looked at it. Visits, on the other hand, happen only when a person arrives at your site from an outside source (such as an ad , or a SERP). Therefore, a single visit may contain multiple page views.

Here’s where things can get a bit confusing. First, it’s important to note that page views and clicks are not the same thing –– at least not in Google Analytics. In Google Ads reports, the “clicks” metric indicates the number of times someone clicked on one of your Google Ads. Page views, as defined above, track the number of times a page was loaded or reloaded by a visitor. Note, this includes views generated by organic traffic, direct searches , and advertisements. Again, one “click” may spark multiple page views.

Unique Page Views

In addition, Google separates page views even further. “Unique” page views, refer to the number of different pages a given visitor viewed during a session. In practice, this means that if a single visitor refreshed a single page three times during a thirty-minute period, Google Analytics will log three page views and one unique page view.

Visits and Sessions

Many times, a consumer will interact with the same website multiple times after they initially view it. Indeed, it’s not unusual for a consumer to open a page, close that page out, and search for that same website again a few minutes later. Typically a CMS or CRM will count this as two page visits –– since the visitor arrived at the site twice –– even though the visits occurred within the same session. A session is a period of thirty minutes that begins after a visitor first enters a site. During that session, visitors may generate multiple page views, and even multiple visits (as in the scenario described above).   

Once thirty minutes has expired the session ends. If the same person goes back to your site an hour after initial contact, then Analytics will log it as a new session. (Analytics also tracks visitors as “users.” So if the same person initiates multiple sessions, the sessions are counted as unique, but not the user.)

What Does it All Mean?

The key to understanding marketing metrics is to appreciate their context. For instance, a blog post that inspires a huge number of page views, but a relatively low number of visitors, may not be as influential as it first appears. Page views are a valuable piece of raw data, but without a deeper understanding of your site and your customers’ behavioral patterns , they only represent a portion of your website’s performance.

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What is the Difference Between Page View, Page Visits and Page Impressions?

The concept of Page View, Visits and Impression Has always been a confusion to many webmasters. Today, Many people substitute Page views for Page Impression and Vice Versa.

Today, we are going to discuss the concept of Page views and Impressions. The similarity and difference.

Page Views are related to users and browsers. A pageview is each time a visitor views a page on your website, regardless of how many hits are generated. This means that pageviews are calculated depending on how many times each visitor visits each page of your blog or website

Page Visits

Page Visits refers to how many visitors that comes to your blog or websits. One visitor may view upto 10 Pages in your blog. Irrespective of the number of pages viewed during their visit, they are only counted as 1 Visit. Sometimes, A visitor may provide 2 visits. This happens when the visitor has been inactive on your blog for upto 30 minutes. If the same visitor begins again to browse your website/blog after 30 Minutes Inactivity, They are regarded as another Visitor

Page Impression

Page Impressions are usually related to ads. Page Impression is the number of times a visitor views your Page multiplied by the number of Ads on your Site/blog. This means that if you Place 2 Ad Banner In right and left sidebars, then a visitor comes and views 5 Pages on your Blog where these ads are shown, Your Page Impression Becomes 5Views X 2 Ad Banners = 10 Impressions

Normally, Page Impressions are Bigger than Pageview which in turn is bigger than Page Visits. Page visits usually is smaller in Number.

Relation In SEO:

When a 5 people Searches for Keyword on Search engines that are related to your Blog Keywords and your Blog show up in SERP about 2 times but the person clicks on your URL from SERP only once. Then Page Impression = 10, Page Views = 5 and Page Visits = 5.

In this Course, page Impression is the number of times your page has appeared in SERP, Page view is the number of times your pages has been clicked and opened from SERP and Page Visits is the number of visitors who opens your Pages from SERP.

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Cookies are small pieces of data stored on your device by websites you visit. They serve various purposes, such as remembering login credentials, site preferences, and tracking user behavior. However, you might want to delete cookies for privacy reasons or to resolve browsing issues.

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Select Manage and delete cookies and site data  and enable the toggle  Allow sites to save and read cookie data (recommended)  to allow all cookies.

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Select Manage and delete cookies and site data  and disable Allow sites to save and read cookie data (recommended)  to block all cookies.

Microsoft Edge allows you to block cookies from a specific site however doing this might prevent some pages from displaying correctly, or you might get a message from a site letting you know that you need to allow cookies to view that site. To block cookies from a specific site:

Navigate to Block section and select  Add  to block cookies on a per-site basis by entering the site's URL.

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Navigate to Clear browsing data section and select  Choose what to clear located next to  Clear browsing data now . 

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Select Cookies and other site data , and then select Clear now .

Note:  Alternatively, you can delete the cookies by pressing  CTRL + SHIFT + DELETE together and then proceeding with the steps 4 and 5.

All your cookies and other site data will now be deleted for the time range you selected. This signs you out of most sites.

Open Edge browser, select Settings and more    > Settings   >  Cookies and site permissions .

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Select the down arrow    to the right of the site whose cookies you want to delete and select Delete  .

Cookies for the site you selected are now deleted. Repeat this step for any site whose cookies you want to delete. 

Open Edge browser, select  Settings and more    > Settings   > Privacy, search, and services .

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Graduating seniors seek degrees in climate change and more US universities deliver

At 16, Katya Kondragunta has already lived through two disasters amped by climate change. First came  wildfires in California in 2020 . Ash and smoke forced her family to stay inside their home in the Bay Area city of Fremont, for weeks.

Then they moved to Prosper, Texas, where she dealt with  record-setting heat last summer .

“We’ve had horrible heat waves and they’ve impacted my everyday life,” the high school junior said. “I’m in cross country … I’m supposed to go outside and run every single day to get my mileage in.”

Kondragunta says in school she hasn’t learned about how climate change is intensifying these events, and she hopes that will change when she gets to college.

Increasingly, U.S. colleges are creating climate change programs to meet demand from students who want to apply their firsthand experience to what they do after high school, and help find solutions.

“Lots of centers and departments have renamed themselves or been created around these climate issues, in part because they think it will attract students and faculty,” said Kathy Jacobs, director of the University of Arizona Center for Climate Adaptation Science and Solutions. It launched a decade ago and connects several climate programs at the school in Tucson.

Other early movers that created programs, majors, minors and certificates dedicated to climate change include the  University of Washington ,  Yale University ,  Utah State University , the  University of Montana, Northern Vermont University  and the  University of California, Los Angeles . Columbia, the private university in New York City,  opened its Climate School in 2020  with a graduate degree in climate and society, and has related undergraduate programs in the works.

Just in the past 4 years, the public  Plymouth State University in New Hampshire ,  Iowa State , Nashville private university  Vanderbilt ,  Stanford University , the  Massachusetts Institute of Technology  and others have started climate-related studies. Hampton University, a private, historically Black university in Virginia, is  building one now , and the University of Texas at Austin will offer  theirs this fall .

The fact that  climate change is affecting more  people is one factor. The Biden administration’s  Inflation Reduction Act , the largest climate investment in U.S. history, plus growth  in climate-focused jobs,  are also increasing interest, experts say.

In these programs, students learn how the atmosphere is changing as a result of burning coal, oil and gas, along with the way crops will shift with the warming planet and the role of renewable energy in cutting use of fossil fuels.

They dive into how to communicate about climate with the public, ethical and environmental justice aspects of climate solutions and the roles lawmakers and businesses play in cutting greenhouse gases.

Students also cover disaster response and ways communities can prepare and adapt before climate change worsens. The offerings require biology, chemistry, physics, and social sciences faculty, among others.

“It’s not just ‘oh, yeah, climate, global warming, environmental stuff,’” said Lydia Conger, a senior who enrolled at Utah State specifically for its climate science studies.

“It has these interesting technical parts in math and physics, but then also has this element of geology,” she said, “and oceanography and ecology.”

When higher ed institutions put their programs together, they often draw on existing meteorology and atmospheric sciences studies. Some house climate under sustainability or environmental science departments. But climate tracks need to go beyond those to satisfy some incoming students.

In Kennebunk, Maine, high school junior Will Eagleson has lived through storms that caused coastal destruction. The sea level is rising in his hometown. As the 17-year-old considers college, he said to get his attention, schools must “narrow it down from environmental and Earth science as a whole, to more climate change-focused programs.”

For Lucia Everist, a senior at Edina High School in Minnesota who is frustrated at her own lack of climate education so far, schools need to go deeper on the human impact of climate change. She cited disproportionate impact on Black, Latino, Indigenous and low-income neighborhoods.

“I looked a lot into the curriculum itself,” the 18-year-old said of her college search. Everywhere she applied, “I made sure had the social aspect just as much as the science aspect.”

Climate students need to learn everything from healthcare to how to store clean solar and wind energy, said Megan Latshaw, who runs Johns Hopkins University’s master’s programs in its Environmental Health and Engineering department. The school has a graduate degree in energy policy and climate, and also offers two certificates that include the term climate change.

“It’s the flooding. It’s the heat waves. It’s the wildfires. It’s the air pollution that’s generated when we’re burning fossil fuels. It’s allergies. It’s water scarcity, and people who may have to flee where they’ve lived for their entire life,” Latshaw said. She noted the university looks into weaving climate change into its schools of public health, engineering, education, medicine, nursing and more.

Another factor may be that many colleges around the country face  declining enrollment  and less public funding, pushing them to market new degrees to stay relevant.

Many small, private colleges have  had to shut down  over the last decade with fewer students graduating from high school and more  opting for career-oriented training . The same pressures are affecting large public universities systems, which have  cut academic programs and faculty  to close gaps in budgets.

“There is definitely some part of academia that just simply responds to consumer demand,” said John Knox, undergraduate coordinator for the University of Georgia’s Atmospheric Sciences program, who is considering whether the school should offer a climate certificate. “In the end, I’m worried more about our students succeeding than marketing something to somebody.”

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PM meeting with Chancellor of Austria Karl Nehammer: 21 May 2024

This morning [Tuesday 21 May] the Prime Minister met with Chancellor of Austria Karl Nehammer at the Federal Chancellery Ballhausplatz in Vienna.

The leaders discussed their deepening partnership, spanning security, counter terrorism and the pressing issue of illegal migration. They agreed that working with designated safe third countries is part of the answer to protecting Europe from the impact of illegal migration and preventing people from making perilous journeys – such as the UK’s innovative Rwanda style model.

The Prime Minister said thinking outside the box was crucial to implementing more robust frameworks to deal with migration, and they agreed stronger action must be taken to end the vile people smuggling trade.

They looked forward to discussing this further at the European Political Community Summit in July.

Turning to the Middle East, they discussed the ICC’s decision to submit an application for warrants. The Prime Minister said it was a deeply unhelpful development and the leaders agreed there could be no equivalence between the right of a democratically state to defend itself and the actions of a terrorist organisation.

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