sustainable tourism in ireland

Sustainable Travel, Authentic Irish Experiences

What Is Ireland's Green Approach to Sustainable Tourism?

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Have you ever dreamt of exploring a destination that not only captivates your senses but also cares for the environment? Look no further than Ireland's green approach to sustainable tourism.

With a commitment to preserving its natural landscapes and promoting biodiversity, Ireland is leading the way in eco-friendly practices and green initiatives. From protecting wildlife and habitats to offering sustainable transportation options, this enchanting country engages local communities to ensure responsible and enjoyable travel experiences.

Join us on a journey where freedom and sustainability coexist harmoniously in Ireland.

Key Takeaways

• Ireland has implemented various measures to promote sustainable tourism, including the Green Hospitality Award and the designation of Special Areas of Conservation.
• The country is actively involved in preserving its natural landscapes through strict regulations, conservation efforts, and sustainable farming practices.
• Ireland is committed to promoting biodiversity in its tourism industry by protecting natural habitats, supporting local wildlife, and implementing responsible fishing practices.
• Eco-friendly practices in Irish hospitality, such as energy and water conservation, waste reduction, and support for local, organic, and seasonal food options, are prioritized.

Ireland's Commitment to Sustainable Tourism

You can see Ireland's commitment to sustainable tourism through its various initiatives and policies.

The country has embraced green tourism practices in order to protect the environment and preserve its natural beauty for future generations to enjoy.

One of Ireland's sustainable tourism initiatives is the Green Hospitality Award, which recognizes businesses that operate in an environmentally friendly manner. These businesses implement energy-saving measures, use sustainable materials, and promote responsible waste management.

Additionally, Ireland has designated several areas as Special Areas of Conservation, where strict regulations are in place to protect the unique flora and fauna.

The country also encourages sustainable transportation, with an extensive network of cycling routes and the promotion of electric vehicles.

Preserving Ireland's Natural Landscapes

To preserve Ireland's natural landscapes, strict regulations are in place to protect the unique flora and fauna in designated Special Areas of Conservation. These areas are carefully managed to ensure the preservation of natural beauty for generations to come.

Here are four key ways in which Ireland is committed to sustainable land management:

• Conservation efforts: The Irish government has implemented measures to protect and restore habitats, including wetlands, woodlands, and coastal areas. This helps maintain biodiversity and supports the survival of native species.
• Sustainable farming practices: Farmers are encouraged to adopt environmentally friendly methods, such as organic farming and agroforestry, to minimize the impact on the land. This promotes healthy ecosystems and reduces pollution.
• Responsible tourism development: Infrastructure and tourism activities are carefully planned to minimize their impact on natural landscapes. Sustainable tourism initiatives focus on educating visitors about the importance of preserving Ireland's natural beauty.
• Community involvement: Local communities play a crucial role in preserving Ireland's natural landscapes. They're actively involved in conservation projects, ensuring that sustainable practices are implemented and respected.

Promoting Biodiversity in Irish Tourism

Promote biodiversity in Irish tourism by incorporating sustainable practices that protect and enhance the natural habitats and species found in the country. By actively promoting conservation and sustainable wildlife practices, you can contribute to the preservation of Ireland's diverse ecosystems and ensure a thriving environment for future generations to enjoy.

Here is a table showcasing some of the ways in which biodiversity can be promoted in Irish tourism:

Eco-Friendly Practices in Irish Hospitality

When staying at eco-friendly accommodations in Ireland, you can expect a range of sustainable practices that prioritize environmental conservation. Here are four examples of eco-friendly practices you can look forward to:

• Energy conservation: Eco-friendly accommodations in Ireland strive to minimize their energy consumption by using energy-efficient lighting, appliances, and heating systems. They may also encourage guests to conserve energy by providing information on how to reduce their carbon footprint.
• Water conservation: Sustainable accommodations in Ireland implement water-saving measures such as low-flow showerheads, dual-flush toilets, and rainwater harvesting systems. They may also offer guests the option to reuse towels and linens to reduce water usage.
• Waste reduction: Eco-friendly accommodations prioritize waste management by implementing recycling programs, providing recycling bins in guest rooms and common areas, and using eco-friendly packaging and amenities.
• Sustainable food and dining: Many eco-friendly accommodations in Ireland prioritize local, organic, and seasonal food options. They may source ingredients from nearby farms and suppliers, reducing food miles and supporting the local economy. Additionally, they may offer vegetarian or vegan options and minimize food waste through careful menu planning and portion control.

Green Initiatives in Irish Tourist Attractions

When it comes to green initiatives in Irish tourist attractions, you'll be pleased to know that many eco-friendly practices have been implemented.

These initiatives aim to minimize the impact on the local environment and promote sustainability.

From using renewable energy sources to waste reduction strategies, these attractions are committed to creating a greener and more responsible tourism experience for all visitors.

Eco-Friendly Practices Implemented

Are you aware of the eco-friendly practices implemented in Irish tourist attractions? Ireland takes great pride in its commitment to sustainability and has implemented various green initiatives to minimize waste and rely on renewable energy sources.

Here are four eco-friendly practices you can expect to find in Irish tourist attractions:

• Reducing waste: Irish tourist attractions have implemented recycling programs and encourage visitors to use reusable water bottles and bags. They strive to minimize the use of single-use plastics and promote responsible waste management.
• Renewable energy sources: Many Irish tourist attractions are powered by renewable energy sources such as wind, solar, and hydroelectric power. This helps reduce their carbon footprint and ensures a sustainable energy supply.
• Energy-efficient infrastructure: Attractions in Ireland prioritize energy-efficient infrastructure, including LED lighting, smart heating and cooling systems, and efficient water management practices. They aim to minimize energy consumption and promote sustainability.
• Educational initiatives: Irish tourist attractions often provide educational programs that raise awareness about environmental conservation and sustainable practices. Visitors can learn about the importance of preserving natural resources and how they can contribute to a greener future.

Impact on Local Environment

You can see the positive impact of green initiatives in Irish tourist attractions on the local environment. Environmental education plays a crucial role in raising awareness about the importance of preserving the natural beauty of Ireland. Many tourist attractions offer educational programs and guided tours that highlight the unique ecosystems and biodiversity found in the country. These initiatives not only provide visitors with a deeper understanding of Ireland's natural heritage, but also encourage them to adopt more sustainable practices in their daily lives.

Sustainable waste management is another key aspect of green initiatives in Irish tourist attractions. Many attractions have implemented recycling programs and encourage visitors to minimize waste by providing reusable or biodegradable alternatives. By reducing the amount of waste generated and promoting responsible disposal practices, these attractions contribute to the preservation of the local environment.

Protecting Wildlife and Habitats in Irish Tourism

When it comes to protecting wildlife and habitats in Irish tourism, conservation efforts play a crucial role.

Ireland has implemented various initiatives to preserve its rich biodiversity and promote eco-tourism.

Conservation Efforts in Tourism

To protect wildlife and habitats in Irish tourism, you should actively participate in conservation efforts. By engaging in these initiatives, you can contribute to the preservation of Ireland's rich biodiversity and ensure a sustainable future for generations to come. Here are four ways you can get involved:

• Support Conservation Partnerships: Collaborate with local organizations and initiatives that work towards protecting wildlife and habitats. By volunteering, donating, or participating in their programs, you can directly contribute to their efforts.
• Seek Sustainable Tourism Certifications: When choosing accommodations, tours, or activities, look for establishments that have obtained sustainable tourism certifications. These certifications ensure that the businesses follow environmentally-friendly practices and prioritize the conservation of wildlife and habitats.
• Practice Responsible Wildlife Viewing: When observing wildlife, maintain a respectful distance and avoid disturbing their natural behavior. Follow guidelines provided by local authorities or tour operators to ensure minimal impact on their habitats.
• Educate Yourself and Others: Learn about the unique ecosystems and species found in Ireland and share your knowledge with fellow travelers. By creating awareness, we can inspire others to join in the conservation efforts and protect the natural wonders of Ireland.

Biodiversity and Eco-Tourism

How can Ireland's green approach to sustainable tourism contribute to the protection of wildlife and habitats?

By prioritizing biodiversity and eco-tourism, Ireland ensures that its natural treasures, such as nature reserves, are protected and preserved for future generations.

Through responsible tourism practices, visitors can experience the beauty of Ireland's wildlife and habitats without causing harm.

Sustainable accommodation options are available, allowing tourists to stay in environmentally-friendly establishments that minimize their ecological footprint.

These accommodations often integrate with the surrounding natural environment, promoting a harmonious coexistence between humans and wildlife.

By choosing to support these establishments, you can actively contribute to the conservation of Ireland's unique ecosystems.

Whether it's exploring the diverse array of bird species in the wetlands or discovering the ancient forests, Ireland's green approach to sustainable tourism offers you the freedom to experience nature's wonders while safeguarding them for the future.

Sustainable Wildlife Management

By implementing sustainable wildlife management practices, you can actively contribute to the protection of wildlife and habitats in Irish tourism. Here are four ways you can make a difference:

• Support wildlife conservation initiatives: Engage with organizations that work towards preserving Ireland's unique wildlife. Donate to their causes, participate in volunteer programs, or spread awareness about their efforts.
• Choose eco-friendly tour operators: When booking wildlife-related experiences, opt for tour operators that prioritize sustainability. Look for those who follow responsible guidelines, minimize disturbance to animals and their habitats, and contribute to local conservation projects.
• Practice sustainable hunting: If you enjoy hunting, ensure you do it responsibly. Follow regulations, obtain proper licenses, and respect hunting seasons and quotas. This helps maintain balanced wildlife populations, ensuring the long-term health of ecosystems.
• Promote responsible wildlife photography: When capturing wildlife moments, prioritize their well-being. Keep a safe distance, avoid causing stress or disturbance, and never feed or touch animals. Share your photos with messages promoting conservation and respect for wildlife.

Sustainable Transportation Options for Tourists in Ireland

When planning your trip to Ireland, consider utilizing the sustainable transportation options available. Ireland offers a range of environmentally-friendly choices that will allow you to explore the country while minimizing your carbon footprint.

One option is to rent an electric vehicle. Electric vehicle rentals are becoming increasingly popular in Ireland, and they provide a clean and efficient way to travel. Not only will you be reducing emissions, but you'll also have the freedom to explore at your own pace.

Another great option is to embark on a cycling tour. Ireland is known for its breathtaking landscapes, and what better way to experience them than on a bike? Cycling tours allow you to immerse yourself in nature while promoting a healthier and more sustainable mode of transportation.

Engaging Local Communities in Sustainable Tourism Efforts

To involve local communities in sustainable tourism efforts, encourage their active participation and collaboration. Here are four ways to engage local communities in sustainable tourism:

• Foster partnerships: Collaborate with local community organizations, businesses, and residents to develop sustainable tourism initiatives. By working together, you can ensure that the community's needs and values are taken into account.
• Provide education and training: Offer workshops and training programs to empower community members with the knowledge and skills needed to participate in sustainable tourism. This can include topics such as waste management, conservation, and cultural preservation.
• Promote community involvement: Encourage local residents to actively participate in decision-making processes related to tourism development. By involving them in planning and implementation, you can ensure that their voices are heard and their concerns are addressed.
• Support sustainable community development: Invest in projects that benefit the local community, such as infrastructure improvements, job creation, and cultural preservation. By supporting sustainable development, you can help create a vibrant and resilient community that thrives alongside tourism.

Frequently Asked Questions Are There Any Specific Laws or Regulations in Place to Enforce Ireland's Commitment to Sustainable Tourism?

There are laws and regulations in place to enforce Ireland's commitment to sustainable tourism. These measures ensure that the country's green approach is followed, promoting responsible and eco-friendly practices throughout the tourism industry.

How Does Ireland Ensure That Its Natural Landscapes Are Protected From Potential Threats or Damage Caused by Tourism?

To protect its natural landscapes, Ireland employs various conservation efforts. From imposing strict regulations on tourist activities to promoting responsible behavior, they ensure minimal environmental impact. Explore Ireland's green approach to sustainable tourism.

What Types of Eco-Friendly Practices Are Commonly Implemented in Irish Hotels and Accommodations?

In Irish hotels and accommodations, you'll find eco-friendly practices like eco label certifications and energy conservation measures. These ensure a responsible and sustainable approach to tourism, preserving the environment for future generations.

Can You Provide Examples of Specific Green Initiatives That Have Been Implemented in Popular Tourist Attractions in Ireland?

In popular tourist attractions in Ireland, specific green initiatives have been implemented. For example, some attractions have installed renewable energy systems, implemented waste reduction measures, and promoted sustainable transportation options.

How Does Ireland Involve and Engage Local Communities in Their Efforts Towards Sustainable Tourism?

When it comes to sustainability, Ireland knows how to involve and engage local communities in their efforts. They understand the importance of community involvement in creating a greener approach to tourism.

Related posts:

• Why Ireland's Eco-Friendly Destinations Are a Must-See
• Unveiling Ireland's Top Eco-Friendly Travel Spots
• 11 Stunning Irish Landscapes Bursting With Biodiversity
• Exploring Ireland's Rich Ecosystems and Scenic Landscapes

About the author

Welcome to EcoStay Ireland! I’m Maebh, the founder of this platform dedicated to sustainable travel and authentic Irish experiences. My love for Ireland’s natural beauty and my commitment to environmental preservation drove me to create EcoStay Ireland. Through our platform, I aim to connect like-minded travelers with unique, eco-conscious accommodations and adventures, allowing them to explore Ireland’s enchanting landscapes responsibly. Together with a community of green-hearted travelers and hosts, we are on a mission to promote sustainable tourism, one memorable stay at a time. Join us in uncovering the green heart of Ireland and making a positive impact!

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World's largest independently owned Ecotourism / Green Travel / Sustainable Travel / Animal & Wildlife Conservation site. We share transformative Responsible Travel, Sustainable Living & Going Green Tips that make a positive impact.

Nature in Ireland: The 7 Best Ecotourism Attractions

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Ireland isn’t nicknamed the Emerald Isle for nothing.

This vibrant green country is known for its undulating hills, giant peaks, and dramatic coastline, making it one of the best places in Europe to get outdoors and enjoy nature.

I fell in love with the Emerald Isle in May 2015, while researching for my print guidebook A Year in the UK and Ireland .

As an avid hiker, I knew I would adore it, but what I didn’t realize was how much of a mark Ireland would leave on me, an impression that I’m sure will last a lifetime.

These seven eco attractions are the best things to do in Ireland to get you in touch with its strongest asset– its wild, untamed, and jaw-dropping natural scenery.

READ MORE: A Week in Ireland (The Perfect Ireland Itinerary)

Killarney National Park

Home to Carrauntoohil, Ireland’s highest mountain, Killarney National Park in County Kerry is heaven for avid hikers.

Alongside this mighty peak are over 100km² of shimmering lakes and verdant hills, through which runs a range of paths suitable for walkers of all abilities.

One of the most popular and accessible hiking areas is through the Gap of Dunloe, a breath-taking mountain pass that takes you between two towering hills.

The relatively flat path runs alongside a river and past lakes, making it one of the best places to get up close and personal with the raw beauty of Killarney.

On the slopes of Torc or Mangerton hills in Killarney National Park you may be able to catch sight of some red deer, a species that has been roaming Irish lands for thousands of years.

The population was under threat some 50 years ago, with only 70-100 known individuals, but after careful conservation work and a ban on shooting, officials estimate there are now 850 in the park.

READ MORE:   The Top 5 National Parks in the UK

Seal Rescue Ireland, County Wexford

Originally located over in Dingle, but forced to move to Wexford when the centre was damaged by storms, Seal Rescue Ireland carries out valuable work for the population of seals that live off Ireland’s shores.

The company’s motto is “Rescue. Rehabilitate, Release.” They work mostly with seal pups that find themselves stranded on the beaches .

A team of dedicated volunteers care for the pups until they’re strong enough to be reintroduced to the open ocean.

Guests can visit the center to learn more about this essential marine work – entry is donation-based and goes straight to the center to help them carry out their mission.

It’s best to call ahead before your arrival, just to check that they have seal pups in their care at the time of your visit.

READ MORE: Inspirational Animal Rights Activists (15 Female Heroes)

Wicklow Mountains National Park

Known as the Garden of Ireland, County Wicklow is a playground for anyone who loves to be outdoors.

More specifically, Wicklow Mountains National Park is where you’ll find the area’s most dazzling gems, and being under two hours from Dublin its even reachable for a day trip from the capital.

Glendalough is one of the most popular spots in Wicklow, due to its beautiful mountains and monastic site, one of the most important in Ireland.

Nearby Glenmalure is also worth hiking along as it’s the longest glacial valley in Ireland. Here, a magnificent waterfall sweeps down the hillside.

Wicklow is an area of particular interest to birdwatchers, as its home to over 100 bird species . Look out for herons and Peregrine Falcons, or even a Goldcrest, Ireland’s smallest bird, which is known to feed in high branches in Wicklow.

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The Cliffs of Moher, County Clare

The Cliffs of Moher in County Clare are among the most visited attractions in Ireland – and for good reason.

This 5-mile stretch of spectacular cliff scenery towers over 700 feet above the crashing ocean at its highest point, showing off the raw power and beauty of Ireland.

It is estimated that the rock that forms the Cliffs of Moher dates back 300 million years, and each layer we can see in the stone today tells the story of a significant event that played a part in creating this magnificent scenery.

Wander along the clifftops to see them from all angles, and make your way to O’Brien’s Tower, an excellent lookout point that offers panoramic views of the surrounding countryside and open ocean.

The Cliffs of Moher are also along the Wild Atlantic Way , the coastal route that runs all the way from Cork to Donegal – well worth exploring more if you’re on the west coast of Ireland.

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Burren National Park

Characterized by its other-worldly limestone scenery, Burren National Park  (which is located in northwest Ireland) northwest is one of the most surreal landscapes in the country.

Its name comes from the Irish word boíreann , which means “rocky place.” It’s an accurate description for the giant mounds and cracked flats of limestone that spread for miles across the national park.

This is a great place for hiking. Walking in the Burren makes you feel like you’re walking on the surface of the moon.

The park runs free tours between April and August (make sure to book ahead) which will give you plenty of information about the geology and flora and fauna that grows here.

With plenty of well-kept roads, the Burren also makes a nice drive if you’re looking for something a little less active.

READ MORE:  The Best Hikes in the World (World Travel Bucket List)

Whale and Dolphin Watching in Cork

During the 1990s, Ireland declared all of their territorial waters a whale and dolphin sanctuary, setting their oceans up to become a prime spot for marine tourism in Europe .

The coast of West Cork in the country’s south is one of the best places to catch sight of various species, most notably Minke Whales, Fin Whales, Common Dolphins, Harbour Porpoises, and even Humpback Whales.

A number of responsible boat companies run whale and dolphin watching tours around the southwest of Ireland.

Those really keen to see some marine life should head to Baltimore right in the south of Ireland, a top spot for sightings.

Here, it’s possible to not only see whales and dolphins, but also seals and basking sharks (the second largest fish after the whale shark ).

READ MORE: 5 Rare Sharks Worth Saving 

Glenveagh National Park, Donegal

Located up in Ireland’s northwest corner is Donegal, a county which is known for its immense natural beauty.

Glenveagh National Park is one of Donegal’s most popular showstoppers– an area bursting with wildlife and beautiful things to see and do.

Once a private deer forest, Glenveagh was protected as a national park in 1975, and opened to the public in 1986.Glenveagh is particularly known for its bird life, and you can see species such as Peregrine Falcons and Golden Plovers here.

In the last twenty years or so, the park has been working hard to reintroduce Golden Eagles. The project has proven increasingly successful in recent years, and several breeding pairs now nest within the park’s borders.

The population of endemic Red Deer still remains strong here, of course. The best time of year to see them is during their rutting season, which last from September through November. -Emma Higgins

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About the Author

Green Global Travel is the world's #1 independently owned ecotourism website encouraging others to embrace sustainable travel, wildlife conservation, cultural preservation, and going green tips for more sustainable living.

We've been spotlighted in major media outlets such as the BBC, Chicago Tribune, Forbes, The Guardian, Lonely Planet, National Geographic, Travel Channel, Washington Post and others.

Owned by Bret Love (a veteran journalist/photographer) and Mary Gabbett (business manager/videographer), USA Today named us one of the world's Top 5 Travel Blogging Couples. We were also featured in the 2017 National Geographic book, Ultimate Journeys for Two, for which we contributed a chapter on our adventures in Rwanda. Other awards we've won include Best Feature from both the Caribbean Tourism Organization and the Magazine Association of the Southeast.

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15 December 2021

COP26: Irish tourism’s sustainability challenge

Such has been the devastation over the last 18 months, caused by the Covid-19 pandemic, any talk of sustainability challenges for Ireland’s tourism industry understandably centre on commercial viability. However in tandem to this is the existential challenge of environmental sustainability that the world, Ireland and Irish tourism has no choice but to address. The United Nations summit last month in Glasgow, Cop26, articulated the enormous task that is facing mankind and highlighted the role Governments and business sectors must play. The Irish Government recently published its Climate Action Plan and within that individual industries must deliver concrete results if the collective aspirations of the Plan are to be attained. Ireland’s tourism industry will not be found wanting and is committed to moving to a more environmentally sustainable model. A new national tourism policy is expected from Government in the latter half of 2022 and in advance of that the Irish Tourism Industry Confederation (ITIC) will bring tourism leaders together and publish a flagship report on how the industry is prepared to play its full part in meeting the sustainability challenge and maximising opportunities therein.

COP26 – the United Nations global climate summit in Glasgow last month– was billed as the “last, best hope” to save the planet. The outcome after two weeks of presentations, negotiations and protests has been greeted with mixed reviews. The positive reviews were based on new climate promises from heads of state and titans of industry which point to further momentum in addressing the climate issues with renewed ambitions and timelines. However, activists and protesters point to a lack of a concrete action plan and enforcement mechanisms.

Key takeaways from COP26

The overarching message from the event is that to date the world has done too little to tackle climate change and the time for action to address global warming is running out. The UN Secretary General, Antonio Guterres, reiterated the top priority as limiting the rise in global temperature to just 1.5 degrees Celsius.

The Glasgow pact defines specific steps for cutting carbon dioxide emissions by almost half by 2030 and reducing methane emissions, another potent greenhouse gas, with 2050 the target for achievement of zero emissions. Coming out of COP26 one thing is clear: momentum has changed gear with net zero commitments now the norm, an ambitious target for countries and businesses. Other commitments from the conference included the U.S. and China – the world’s two biggest polluters-jointly agreeing to cut emissions this decade; leaders of over 100 countries, accounting for 85% of the world’s forests, agreeing to end deforestation by 2030; while more than 100 countries committed to cutting methane emissions by 30% by the end of the decade. In addition the negotiators addressed the complex and technical issue of carbon offsets with a proposal on how to regulate this growing global market.

However, how countries and business sectors will move from pledges and commitments to clear detailed plans is as yet unclear, as is how to meet the challenge of financing the transition while mitigating the consequential risks to price volatility. Amongst the issues the final agreement failed to address were a commitment to the reduction of output by fossil fuel producing countries and how developing nations can be financially supported to transition to cleaner energy and coping with extreme weather disasters caused by global warming.

COP26 closed with calls for countries to return next year with stronger emissions-reduction targets and promised to double the money available to help nations cope with the effects of global warming. Countries facing the biggest challenge to more speedily address emissions are principally the U.S., China, Russian, India, Brazil and Britain.

Climate change and the global travel and tourism industry

Sustainability has become an unavoidable topic and rising priority for the future of the travel and tourism sector.

Ireland is crucially dependent on aviation to deliver foreign visitors who in pre-pandemic years arrived on air services and accounted for the bulk of foreign earnings. Increasingly businesses and the growth in employment in the sector have been driven by arrivals of higher spending visitors from source markets with no alternative travel options to Ireland other than flying.

While the carbon footprint of travel and tourism is not particularly well quantified, best estimates suggest it accounts for approximately 8% of global greenhouse gas emissions through transportation, construction, food, accommodations and shopping. [Nature Climate Change 2018]. Unsurprisingly, the sector’s footprint is highest in developed economies by high spending visitors in the top global origin and destination tourism countries. Over recent decades the rapid growth in global tourism demand has outpaced the move towards decarbonisation. Continued growth in travel and tourism demand and its relatively high carbon intensity could see the sector accounting for an increasing share of global greenhouse gas emissions globally and in Ireland.

COP26 and Aviation

The 10th day of the event focused on transportation with inevitably a sharp focus on aviation. This provided a platform for IATA to confirm its commitment of net zero emissions by 2050, in line with the Paris Agreement, which has been endorsed by most airlines around the world.

Aviation contribution to climate change is most frequently measured by way of CO2 emissions from fossil fuel burn in aircraft engines. Research suggests that aviation probably accounts for in the region of 2.5% to 2.8% of global carbon dioxide emissions [Our World Data / International Energy Agency].

Despite significant investment and progress on aircraft technologies, the development of sustainable aviation fuels (SAF) and improved management of airspace, how aviation will reach its zero emissions target is far from clear. Much short term confidence is placed on SAF, which is currently more expensive than fossil based jet fuel, while longer term expectations fall on new technologies to bridge the gap. The investment to scale up SAF is challenging with, as yet, no clear pathway involving the key stakeholders and who pays– governments, aviation companies and major oil producers. The immediate future is uncertain as airlines grapple with financial losses, increased debt burdens, and rising cost of fuel. Assuming a robust post pandemic recovery of demand for travel the dilemma is how the sector can reduce its carbon footprint through technological developments at a pace that will outstrip the rate of growth in airline travel.

Specific outcomes from COP26 include twenty airlines signing up to switch 30% of flights under 1,500km to electric, hydrogen and hybrid aircraft. [World Economic Forum’s Target True Zero Initiative], with a greater push to see the International Civil Aviation Organisation (ICAO) champion its ambitious targets through a mixture of improved efficiency, offset credits, and the use of blended SAF with regular jet fuel.

It is evident that the ramp up of SAF and the development of engine technology to deliver zero emissions aircraft is work in progress with years of effort ahead to deliver on the targets.

Some current initiatives by airlines serving Ireland include:

Aer Lingus’ parent IAG has committed to invest $400m in sustainable aviation fuels over the next 20 years and is the first European airline group to commit to powering 10% of its flights by SAF by 2030.

Meanwhile Aer Lingus has introduced more fuel efficient A321Neo aircraft on its transatlantic network.

Ryanair is taking delivery of a firm order for 210 Boeing 737-8200 aircraft, an investment valued at over $22bn delivering a 16% fuel reduction per seat and upwards of a 20% reduction in CO2 emissions. In addition, the airline is introducing electric gound-handling vehicles at 11 airports across Europe, which will deliver zero emission turnarounds at eight Spanish airports saving 1,000 tons of CO2 a year.

Aside from carriers there is a significant onus on tourism industry stakeholders, from accommodation providers to attractions and experiences and on the ground transport providers, to play their part and ITIC will bring together all parties when publishing its tourism industry sustainability commitments next year.

Ireland’s Climate Action Plan 2021

While many tourism and hospitality businesses have over recent years improved their energy efficiency, focused on securing more local inputs, and have taken advantage of technological developments to reduce their carbon footprint, 2021 has been a year of marked policy and legislative progress in shaping Ireland’s climate action response.

The Climate Action Plan 2021, published in November as COP 26 concluded, provides a detailed plan for taking decisive action to achieve a 51% reduction in overall greenhouse gas emissions by 2030 and setting Ireland on a path to reach net-zero emissions by no later than 2050, as committed to in the Programme for Government and set out in the Climate Act 2021. The €125bn plan lists the actions needed to deliver on the climate targets and sets indicative ranges of emissions reductions for each sector of the economy. It will be updated annually, including in 2022, to ensure alignment with our legally binding economy-wide carbon budgets and sectoral ceilings. The first two 5-year carbon budgets (2021-2025) require an average annual cut of 4.8% in emissions, increasing to an annual 8.3% cut over the period 2026-2030.

Detailed targets by enterprise sector have yet to be published but will undoubtedly prove challenging for the broad tourism sector. While few disagree with the need for change and ambitious targets the debate has only begun with many questions yet to be answered. What is the role of Government and businesses? What level of reduction of carbon footprint is meaningful? How will tourists adapt? Who pays?

The critical shift in thinking and approach that emerged from COP26 is that while there is a general acceptance that there is an urgent need to address climate the solution will require a public private partnership with shared responsibilities. The challenges are many with transport and tourism already facing an uphill recovery from the pandemic.

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Sustainable tourism in Ireland

After eighteen months of lockdown it was finally time to book a family holiday. I began throwing destinations out, but my daughter looked gloomy. Finally, I asked what the problem was.

“Can you not find a destination we can get to without flying? I feel guilty about the carbon footprint. ”

That’s the modern teen for you, but there is a serious point. Many people are making their holiday decisions based on factors that weren’t even on the radar a decade ago. And if you are in the travel business you need to understand this.

There are two sides to sustainable tourism. The first is the experience of the traveller. How do you see the world without leaving a big sooty footprint.

The second side is from the tourist trade itself; how do you provide an experience that is green, eco-friendly and sustainable?

Why is sustainable tourism important?

To answer that, we need to ask what is sustainable tourism?

The UN Environment Program, and the World Tourism Organisation, say it is: “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment, and host communities.”

The impacts can be both positive and negative. The negative impacts can include damage to the natural environment, overcrowding, cultural contamination, and economic leakage. But these are balanced by the positive impacts, such as job creation, cultural heritage preservation, wildlife protection, landscape restoration, and an injection of needed finances to a disadvantaged area.

Once we understand what it is, we can see why the concept is important.

By its nature tourism values the things we celebrate in our world – the stunning landscapes, the wildlife, history, culture, and the art and music of the local people. Tourism sparks growth in the local economy, providing jobs, opportunities for entrepreneurs, and money for preservation. But if that is not managed well, tourism can destroy what it relies upon.

Ephesus in Turkey is one of the major historical sites of the world. But as you approach you have to wade through a small town of huckster stalls, cheap plastic souvenirs, and knock-off watches and sunglasses. The ancient streets are littered with sweet wrappers, ice-cream sticks, and other junk. That is not sustainable tourism.

It gets worse. Some tourism not only negatively impacts the environment, it destroys it. Big game hunting is the classic example. Wealthy hunters pay large sums to hunt the big five African animals. There are all the positive tourist benefits. Money flows into the economy, guides get well paid, and local services are used.

But rare and endangered animals are destroyed. If big game hunting is allowed to continue the time will come when it will end because the thing the tourism celebrates – big game – will be gone forever. That is the antithesis of sustainable tourism.

An Irish example is the Cliffs of Moher. For years people parked on the sides of the road leading to the cliffs, then tramped along the top. It was dangerous and the path was badly worn. Then they built an interpretive centre on the site which blends beautifully with the hillside. A large car park controlled access, and the paths were restored. Now huge crowds can visit one of Ireland’s most popular sites. They gain a deep insight into the geology and the mythology of the region, and they leave without eroding or impacting the landscape.

That is sustainable tourism.

In fifty years time big game hunting will be gone, and the cliffs will still be drawing hundreds of thousands to Ireland. That is why sustainability is so important.

How to achieve sustainable tourism.

It starts with identifying the problems and deciding what you want to achieve. What is your tourism product? Is it the people, the culture, the landscape or the historic artifacts? To be sustainable tourism must support the product being promoted.

Ireland is not one of the gourmet countries, like France, northern Spain, or Cambodia. But we are recognised worldwide for the quality of our raw ingredients. Very few nations can match what we produce.

So if a region is coming up with a tourism plan, it needs to emphasise that. Allowing six fast food outlets in the heart of a historic town does nothing to emphasise our strong points, and eventually turns Ireland into any suburb of Europe. But facilitating a farmers market will have the opposite effect. County Cork has been great at building up local farmers markets, which provides a great experience for tourists, while also supporting local producers, and encouraging local food outlets. Limerick followed the Rebel’s example with their Milk Market, which has gone from strength to strength, drawing huge crowds every weekend.

Because the attraction is based on local produce, the money generated remains within the region. That is sustainable tourism.

Ecotourism involves responsible travel (hopefully using sustainable transport) to areas of natural significance, with an emphasis on conserving the environment and improving the condition of the local people. It often focuses on personal growth and environmental sustainability. Flora, fauna, and cultural heritage are the primary attractions. Ecotourism can offer tourists an insight into the impact of humanity on the environment, and foster a greater appreciation of natural habitats.

Sounds good, right?

It is an area that Ireland needs to emphasise, and the best thing is that we seem to be good at it. In 2017 Lonely Planet – the bible for independent travellers – named the Burren Ecotourism Network in County Clare as the world’s best community tourism project. They described it as: “An impressive community collaboration of local enterprises which has transformed Ireland’s Burren and Cliffs of Moher Geopark into a global leader for sustainable tourism.”

Niall Gibbons, CEO of Tourism Ireland, said: “It is a well-deserved accolade, recognising all of their hard work to become a global leader for sustainable tourism.”

We need to take this as a beacon, showing the way Irish tourism needs to go.

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The evolution of sustainable tourism in Ireland

Fexco Managed and Advisory Services hosted a round table discussion with key stakeholders across the public, semi-state, and private sectors to discuss the evolution of sustainable tourism in Ireland in the context of ambitious national climate objectives and evolving visitor expectations.

What are the fundamental principles guiding sustainable tourism in an Irish context?

Jenny De Saulles A significant focus of the discourse is carbon emissions, but it is also important for us to understand that sustainability, as a concept, is much broader. Consider the UN World Tourism Organization definition. Very clearly, sustainable tourism is that which “takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”. We must be cognisant of each of those elements.

Cathal Foley Economic viability is equally important; ensuring that sustainability initiatives are sustainable across the whole value chain when observed through a business lens. Evidently, there is a growing consumer desire globally with a projected growth in sustainable tourism of up to 200 per cent by 2030. We have a unique position in Ireland to build on our green image. We are not reinventing our offering, rather we are enhancing what we already have. Data is at the core of PACE’s operations. As such, providing an early validation of the impact that sustainable initiatives are having is crucial. It builds momentum and allows people to buy into a process that has proven value beyond marketing alone.

Ailish Hansen There is one consideration we cannot ignore and that is visitor expectation. Sustainability and climate action are a foremost consideration in each of the sectors that Fexco has a footprint in. Customers want to interact with businesses or markets that are sustainable and environmentally responsible. Equally, if not more so, this applies to visitors and tourism. As we continue to guide the development of sustainable tourism, we must be cognisant of expectation to ensure the continued success of tourism as one of Ireland’s most significant economic sectors.

Declan Meally SEAI is observing a significant degree of climate confusion; people not truly understanding what the direction of travel is and where to begin. Signposting energy use as a starting point is key in helping individuals and businesses to begin defining a structure that helps them communicate the impact that they are having. Monitoring and articulating the overall impact that the tourism sector is having and communicating that to a local audience and beyond is the most impactful place to begin.

How can Ireland best balance the economic imperative of tourism against potentially negative social and environmental benefits?

Noel Sheahan From an economic perspective, tourism must continue to thrive but there is consensus across all relevant stakeholders that from an environmental perspective, ‘business as usual’ is no longer an option. The impetus is no longer confined to having as many tourists as possible, rather it is about concentrating on the best target markets in terms of revenue and in terms of a CO2 emission reduction. This means generating as much revenue as possible with as small a carbon footprint as possible.

“A thriving tourism sector can coexist with sustainable tourism practices, but this necessitates change.” Ailish Hansen

Jenny De Saulles Sustainability needs to be fundamentally built into everything we do. On top of this, we must ensure adequate community engagement. Fáilte Ireland has adopted destination development plans which are all about the impact at community level. Informing all these plans is community representation at the heart of the working group. Simultaneously, while tourism creates jobs in every corner of the country, we must ensure that these are good jobs. As such, we must engage with employees within the sector so that we are cognisant of the needs of workers.

Cathal Foley Ireland is already a leader in this space and the opportunity before us is to consolidate this leadership position. Data is key to all of this; if we are saying something is sustainable, then we must prove it. If your marketing is defined by sustainability tourism, the consumer will want to see the proof.

Declan Meally I agree that the key word is data. Data informs the crucial starting point – which can often be the main challenge. The work that SEAI has been doing with businesses and communities has been about helping them to complete their initial baseline study to determine what their carbon footprint is from the outset. This work goes beyond engagement, it is about empowerment. If you have good data, then you can set out a coherent plan which outlines the direction of travel for businesses. This is also the key to being able to demonstrate that the sustainability actions that businesses take go beyond greenwashing and make a real difference.

Ailish Hansen A thriving tourism sector can coexist with sustainable tourism practices, but this necessitates change. Change in mindsets, change in behaviours, change in investment, and change in supports for the sector. Of course this change comes at a cost. The industry requires affordable funding via green loans and grants so that it is supported on its journey. The sustainability advice and supports available under the Climate Action Plan being implemented and are being received well in the industry.

To what extent can the tourism sector contribute to halving Ireland’s greenhouse gas emissions by 2030 and achieve climate neutrality by 2050?

Declan Meally In 2022, the SEAI’s National Heat Study outlined that fossil fuels are used excessively across the tourism sector. Following on from the many years of SEAI working with industry, there is now a strong opportunity to manage the reduction of emissions through the proper use of building management systems and getting retrofit projects commissioned. Some of the best-known hotel chains in the country are now making use of biomass boilers and receiving a 15-year tariff from the State. Equipped with data through the heat study, SEAI is in partnership with Fáilte Ireland and the tourism industry, ensuring we have as many energy champions as possible to support the transition.

“If you are not engaged with the sustainability transition you will not survive as a business.” Declan Meally

Jenny De Saulles Many businesses are already engaged in their decarbonisation journey, but for others the main challenge is knowing where to start. Through its Climate Action Programme, Fáilte Ireland has provided businesses with independent advice to determine the best, most cost-efficient pathway for them according to their needs. Many tourism businesses are SMEs, so we have partnered with SEAI and Skillnet Ireland to create a one stop shop for the sector, meaning that they have a single programme providing the required direction and clarity to embark on their sustainability journey.

Cathal Foley In most companies, the person responsible for sustainability often has another job, whether within an SME in the west of Ireland or within a global bank. While this is changing and improving, it points to the same fundamental point; procuring data is the basis for understanding the transition journey in every company. The same steps are needed across all sectors, the only variable relates to the scale required.

Ailish Hansen Transport is an obvious area which can contribute to a reduction in the sector’s emissions. When I consider this, there are two other aspects: firstly, how the visitor arrives on the island and secondly, what they do after they arrive at that initial destination. Given that we are an island nation, the focus primarily falls to behaviour. We must look at all aspects of how we promote public transport and make EV infrastructure and vehicles available for example. We also must accelerate the rollout of active travel infrastructure. Within tourism, we must help reduce the number of journeys taken, maximising opportunities at each stage of the journey rather than forcing visitors to continuously travel which thereby increases the emissions footprint throughout the duration of their trip.

Noel Sheahan The challenge for individual enterprises is often a perception that broadly states: “There is only so much I can do individually; I need direction and guidance.” While tourism businesses can play a part, it must be acknowledged that many factors relating to emissions are outside their direct control. If you look at an individual carbon footprint from someone visiting from overseas, most of it is transport related. Overall, there are some grounds for optimism with the prospect of sustainable aviation fuel (SAF) and enhanced investment in sustainable transport infrastructure throughout the country.

What initiatives could most effectively encourage shared responsibility among both the industry and visitors to optimise the benefits of sustainable tourism for Ireland’s people and places?

Ailish Hansen From an industry perspective, companies want to play their part and enhance sustainability. However, if I am an enterprise, I also want this to drive loyalty and contribute to my economic growth. From a visitor’s perspective, I want my travel choices to be responsible and to take full advantage of more sustainable options, but I also want value for my loyalty. What we need is a coalescing of these interests. One possibility is a digital loyalty programme whereby the businesses are enabled by strong public sector guidance, and customers are satisfied with the level of sustainability of that company’s service. There is mutual reward which encourages responsible decision-making and incentivises companies to take these crucial steps.

Cathal Foley There is a role for both incentive and regulation in tourism policy. However, trying to purely regulate the pathway to sustainability will merely lead to an increase in costs and not incentivise the conditions for improved sustainability. There is price sensitivity for consumers around sustainability and we cannot have a situation whereby they are shouldering additional cost. Furthermore, both tourist and business sentiment indicate a desire to enhance sustainability. Ultimately, businesses can save money through sustainability initiatives. This is the message that must be popularised.

Noel Sheahan What we sometimes forget is the other travel options in Ireland – active travel or cycling and walking – which, obviously, are zero emissions alternatives. Whereas in other parts of the world there is a threat of overheating during the summer, that will not be a challenge in Ireland – in the short term at least. As such, Ireland has real opportunities in terms of ‘slow tourism’. Already, we have observed huge improvements with the introduction of greenways and walking trails, not least those associated with the just transition project in the midlands.

“A significant focus of the discourse is carbon emissions, but it is also important for us to understand that sustainability, as a concept, is much broader.” Jenny De Saulles

Jenny De Saulles Tourism has a strong opportunity to educate visitors on sustainability and increase their awareness in a positive way. This means providing sustainable experiences in an accessible and well-communicated manner. In terms of a carrot and stick approach, there is a good insight to be garnered from the Corporate Sustainability Reporting Directive (CSRD) which catalysed the industry into action. While there was a price to be paid for that initially, now there is a much-improved understanding of what we need for enhanced sustainability. However, for many in the industry, there is no sense of urgency, and a significant cohort is not engaging. We must bring them on that journey by injecting a sense of urgency.

Declan Meally If you are not at the table, you are on the menu. In other words, if you are not engaged with the sustainability transition you will not survive as a business. Increasingly, banks will not lend to customers with unsustainable practices while the State cannot sustain its grants in perpetuity. Currently, grants are very effective but one day they will be replaced with regulation whereby companies will be mandated to take these steps or pay the price. Businesses must take this seriously. Overall though, we are getting great traction and the partnerships being formed between SEAI and other stakeholders at this time have enormous potential.

What are the emerging opportunities for Ireland to establish itself as a world leader in sustainable tourism practices while maintaining the delivery of high-quality tourism experiences?

Jenny De Saulles There is a major opportunity. Consider the visitor’s perception of Ireland; it is regarded as ‘green’ and naturally associated with sustainability. That is a positive starting point. However, it is important that our communications are factual. Research indicates that if consumers engage with a brand that has lied about its sustainable attributes, they will not return. As such, we are working to develop a single all-island sustainability assurance mark. Consumers are confused by the myriad of sustainability credentials which are currently in use. In evaluating existing sustainability accreditation schemes elsewhere, we have determined that all our stakeholders have expressed a willingness to engage with this new initiative. The new certification scheme will empower businesses to credibly communicate their sustainability credentials. This has assumed new significance in the context of the new EU Green Claims Directive.

Ailish Hansen Ireland is well on track to being a world leader. So the attention should move to how we make that known. If you consider Ireland as a product, it has a unique culture and story that is attractive to consumers – particularly among the diaspora which is a population 10 times greater than that of the island and includes globally influential people. By coupling this story with our sustainability achievements, the effective communication of which will enhance recognition and inform people’s decisions to visit.

Declan Meally Ireland’s unique offering is its community experience. The whole rationale is to embed tourism into communities so that visitors can feel that they are part of the community. SEAI has helped develop over 700 sustainable energy communities which are collaborating to achieve energy goals, for example, in collaboration between local businesses and hotels. That is where we have an ideal opportunity. We already know that we are good at it. How do we make it tangible? Through good data, useful information, and good insights which means that we can tell visitors exactly what their footprint is in terms of transport, electricity, and heat. Again, this can be gamified so that visitors can collect points along the way to be used when they return.

“While overseas revenue is still a key consideration, we must consider in the context of our overall national targets for emissions.” Noel Sheahan

Noel Sheahan Another advantage that we have is the genuine acceptance and buy-in from the tourism sector that action must be taken. This is a credit to Fáilte Ireland’s ongoing engagement work. The public consultation on the new Tourism Policy Framework is running until the end of April 2024 and the initial responses indicate a unanimous understanding of the need for change.

Jenny De Saulles There has been a dramatic change in awareness in the last 12 months. For instance, Fáilte Ireland launched its new Climate Action Programme for the tourism industry in February 2024. Initially, we set a target of 150 large businesses participating across the year, but we achieved that in one month.

“Ultimately, businesses can save money through sustainability initiatives.” Cathal Foley

Cathal Foley High quality tourism experiences and sustainability go hand in hand. Ireland is not known for fast tourism. Sustainable tourism is a huge opportunity to create unique experiences and capture demand in what is a growing market.

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Clare’s Sustainability Journey

Policy, action plans, research, and resources.

County Clare aims to be the first county-wide certified sustainable tourism destination in Ireland. This ambitious pursuit towards Global Sustainable Tourism Council certification will help us continue to develop Clare as a destination that supports local communities and businesses, gives visitors great experiences and manages our social, cultural, economic, and environmental future.

County Clare’s Sustainable Tourism Journey

Tourism and community leaders across County Clare have joined forces to make Clare the first county-wide certified sustainable tourism destination in Ireland. This ambitious pursuit towards Global Sustainable Tourism Council certification will help us continue to develop Clare as a destination that supports local communities and businesses, gives visitors great experiences and manages our social, cultural, economic, and environmental future.

County Clare’s Sustainable Tourism Policy

Embracing the region’s rich heritage and stunning natural beauty, County Clare is deeply committed to leading the advancement towards a sustainable tourism future. Our Sustainable Tourism Policy, accessible via the link below, underscores Clare County Council’s firm commitment to evolving into a globally recognised destination dedicated to sustainability for the betterment of all

Clare’s Sustainable Tourism Dashboard

Evidence-based destination planning.

Our  Guidance  and  Indicator Results  are provided within a dashboard format below, using Infographics . The series of infographics provides a foundational overview and baseline data as County Clare embarks on its journey towards enhanced sustainability in tourism. The initial graphics establish the context and define sustainable tourism, while the subsequent infographics present the inaugural findings from visitor and resident surveys. This multifaceted approach marks the first step in setting benchmarks, which will inform and track the progress of Clare’s sustainability objectives in the years to come.

How Sustainable Tourism Is Defined

This infographic provides an overview of how sustainable tourism in County Clare is defined, supported by international frameworks, and contributes to the global Sustainable Development Goals (SDGs).

Methodologies used for indicator survey data collection

This infographic illustrates the methodologies and demographic insights from the visitor and resident surveys conducted for Clare’s Sustainable Tourism Dashboard, contributing to evidence-based destination planning.

Visitor Survey Results (2022/2023)

This infographic provides insights from the 2022-2023 visitor surveys in County Clare, outlining visitor satisfaction, economic sustainability metrics, transportation choices, carbon footprint data, and feedback on sustainable practices.

Resident Survey Results (2022/2023)

This infographic summarises the results of the 2022-2023 resident survey on sustainable tourism in Clare, detailing residents’ perceptions of tourism’s impact on the local economy, environment, and community, alongside their overall satisfaction and suggestions for sustainable development

Co. Clare’s Sustainable Tourism Indicator System for Sustainable Destination Management

A Sustainable Tourism Indicator System is a multifaceted framework designed to help destinations plan more effectively for sustainability. It serves as a management and monitoring tool, enabling destinations to track performance and provides policymakers with actionable insights. County Clare’s Sustainable Tourism Indicator System is measuring against more than 40 indicators across the categories of governance, social, economic, cultural, and environmental issues. The indicators have been selected due to their flexibility, usability, applicably and their ability to compare against International and European benchmarks. Sources include:

• The European Tourism Indicator System (ETIS)
• The Global Sustainable Tourism Council Destination Criteria (GSTC-D)
• The Indicators of Sustainable Development for Tourism Destinations (World Tourism Organization, 2004)
• The 11 Key Issue Areas, INSTO Network
• Local indicators

Looking For Somewhere To Stay?

How to have a sustainable holiday in Clare

The county is on course to become ireland’s first certified sustainable tourism destination.

The Armada Hotel, at the top of the beach in beautiful Spanish Point, is currently the only hotel in Ireland to have achieved B Corp certification.

Ten years ago I visited Copenhagen for the first time. Our hotel was carbon-neutral thanks to a giant wind turbine in the car park. Our five-year-old son viewed the city from the front of a cargo bike as we navigated the extensive cycle lanes and cycle bridges of what was the greenest capital city in the world back then. Oslo has since moved into pole position.

These days a Nordic adventure is no longer needed to experience cutting-edge environmental practices while on holiday. Instead, travel west to County Clare, which has recently broken into the top 40 on the Global Destination Sustainability Index.

The Falls Hotel in Ennistymon may not have an on-site windmill but instead it generates up to 100 per cent of its power from a turbine installed in the surging river that flows metres from its front door.

Hotel Doolin became Ireland’s first carbon-neutral hotel in 2019. While Clare can’t compete with Copenhagen’s cycle lane network, this hotel offers a 10 per cent discount to guests hardy enough to arrive by bike.

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The Armada Hotel, at the top of the beach in beautiful Spanish Point, is currently the only hotel in Ireland to have achieved B Corp certification. Considered one of the most trustworthy metrics for sustainability, it can take years of hard work to achieve this impressive environmental accreditation. Intrigued, I visited the hotel over Easter with my wife and son to meet John Burke, the indefatigable owner, and experience first-hand the strides the hotelier has made to future-proof the business.

The road from Ennis to Spanish Point passes a wind farm strewn across a hillside, I’d read that 39 per cent of Clare’s electricity comes from renewables. Climate change is increasingly impacting our weather systems and sadly March 2024 was one of the wettest on record. Luckily the sun comes out as the Armada comes into view, firing-up the 264 solar panels neatly lined along the roof.

Lunch awaits in Aileen’s Restaurant. A wraparound wall of glass perfectly frames the endless view of the Atlantic. The room, with its adjacent Ocean Bar, has to be one of the most glamorous dining spaces in Ireland. It would be a shame not to try the hotel’s own Mist + Moss gin created with juniper berries from the Burren and locally foraged botanicals.

The Armada Hotel, Spanish Point, Co Clare.

Low-impact seafood is a well established feature of the restaurant menu. I order local hake with vegetables grown at the Armada’s own farm up the road, and cooked to perfection on newly installed induction hobs powered by the same solar panels we spotted earlier on the roof.

John Burke took over the reins of this hotel in 1999 from his father and, being no stranger to a challenge, having ascended the summit of Mount Everest, he took on the mission to improve the Armada on every level for both staff and guests.

He explains that B Corp certification is equally focused on employee wellbeing and community engagement, along with the more obvious environmental initiatives. Conferences at the hotel are encouraged to offset their travel footprint by supporting local dune restoration and native tree planting at Armada Farm. All the hotel’s art is by local artists. A wall of beautiful black and white photographs of local surfers and creatives offers guests a portal into the community that makes this corner of Ireland so special.

That night we sleep with the curtains and windows open, not wanting to miss out on the joy of our Atlantic view. I wake before dawn to a daub of yellow moon hovering just above the skyline. Several books about the area are left by our bedside and I read that Dusty Springfield’s ashes were scattered after her death beneath the Cliffs of Moher. This was Dusty’s favourite place in the world, and I can see why.

There’s no single-use plastic in our room and I fill our jug at a water station in the hallway. Coffee is made with compostable pods and I manage to convince my sleeping family to join me for an early morning swim as the beach is tantalisingly close. No chlorinated pool can compete with the thrill of a cold plunge into the ocean from a West of Ireland beach. A seaweed bath back in our room soon has us warm again and ready for the day.

After breakfast I set off inland beyond Miltown Malbay to visit Sam Gleeson at his workshop at the end of a twisting country road. Sam makes exquisite knives that are coveted by chefs, museums and food lovers all over the world. Using recycled steel from Sheffield he scores the polished metal with a decorative patina before adding a handle fashioned from beach plastic or local wood.

A knife in Sam Gleeson's workshop. He makes exquisite knives that are coveted by chefs, museums and food lovers all over the world.

Sam leads me through his vast warehouse, talking me through plans to open Under One Roof, an on-site community crafts and cookery school where cutler skills will be passed on and his partner Niamh Fox will share her wizardry in the kitchen.

He points me towards Moyhill Farm, just over the hill, where organic produce will be sourced for their school.

Fergal Smith realised it was no longer sustainable to travel the world as an elite big wave surfer and instead he and his wife Sally Smith focused their attention on a 65-acre regenerative farm that is very much at the centre of this tight-knit, west Clare community. We haven’t arrived on the right day for a farm tour but instead pick up some veg from the honesty box that’s open on Thursday until Sunday.

Google Maps leads us up a back road towards Doolin with views across to the Aran Islands and Connemara. Some years back the Irish artist Dorothy Cross made an extraordinary video of a boy soprano singing under the third largest stalactite in the world at Doolin Cave. I have wanted to visit ever since.

Doolin Cave

The guided tour down into the 7.3 metre shaft, complete with hard hats, doesn’t disappoint. Discovered in 1952 by two student cavers, this 500,000-year-old beauty at the centre of a pitch black chamber is a jaw-dropping natural wonder. The visitors centre has a green roof for local wildlife, and a range of beautiful ceramics made from clay dug from the cave. Impressively, every possible environmental practice has been implemented to run the business sustainably.

Oysters form part of the delicious menu in the Ocean Bar at the Armada Hotel, Spanish Point.

The Burren Ecotourism Network supports the local business community to adopt green initiatives along with rolling out car charging infrastructure and water refill stations. Even the small clubhouse of Doolin Pitch and Putt has solar panels. My wife is persuaded to pick up a golf club for the first time but even the backdrop of the Cliffs of Moher can’t convince her to carry on beyond the first nine holes. Nagle’s campsite across the road has had a similarly sustainable makeover but as it’s still March we’re glad to be heading back to the warmth of the Armada.

We make a pit stop in Lahinch for a sandwich at Hugo’s Bakery before a sign leads us down a lane to the Irish Chandler candle shop. The welcoming owner, Lisa Barnett, whose birthday it is when we visit, pours her own natural soy candles with fragrances inspired by the region and has even created a candle for our hotel drawing on the scents of the sea.

Back at the hotel, it’s time for the energy and buzz of the Ocean Bar for dinner. Tequila and lime oysters, sizzling skillet prawns, cocktails and great chats with Alex our Spanish waiter make for a lively evening. We even put our heads around the door of Johnny Burke’s pub for some trad music and a nightcap of the hotel’s own Armada 50 Whiskey before walking outside and marvelling at the blaze of stars in the sky at the edge of the Atlantic, soundtracked by the waves on the nearby beach.

Before sleep, I pick up local filmmaker Ken O’Sullivan’s book Stories from the Deep and lose myself until the early hours in his epic tale of tracking whales and marine life in the North Atlantic. Social media on occasion has its merits and before long I’m messaging back and forth with Ken to relay my envy of his aquatic adventures.

Sadly, we need to get back to Dublin the next morning. An American family are the only other early birds joining us for the impressive breakfast buffet at 7am. We fuel up for the trip with chia seed pudding, local eggs cooked to perfection, and freshly baked bread.

Before leaving I speak over coffee to Bernard Cahill, the Armada’s wellbeing manager. Bernard explains that the hotel bought 250 copies of Ken’s book for all of the bedrooms which also can be bought at reception. Supporting the local community is paramount to the hotel, with most of the Armada’s 250 suppliers located within an 80km radius of Spanish Point.

Kermit the Frog famously crooned ‘it’s not easy being Green’. The people I have met in West Clare have shown me that’s not necessarily the case any more – and easy or not, they are doing it anyway.

Fergal McCarthy was a guest of the Armada Hotel, doubles from €180: www.armadahotel.com

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Atlantic Sustainable Tourism Observatory, Ireland hosted by the ATU introduced as a new INSTO Network member

The Atlantic Sustainable Tourism Observatory, Ireland, hosted by Atlantic Technological University (ATU), has become the newest member of the United Nations World Tourism Organisation's (UNWTO) International Network of Sustainable Tourism Observatories (INSTO). The announcement was made during the 2023 Global Meeting of INSTO held at the UNWTO Headquarters in Madrid recently.

INSTO is a global network of tourism observatories dedicated to monitoring the economic, environmental, and social impact of tourism at the destination level. This initiative aligns with UNWTO's commitment to fostering sustainable and resilient growth in the tourism sector through robust measurement and monitoring practices.

As Ireland's first INSTO observatory, the Atlantic Sustainable Tourism Observatory will collaborate closely with tourism destinations along the Atlantic coast, Ireland's islands, and heartlands. The successful acceptance into INSTO is the culmination of two years of dedicated efforts led by ATU's Dr James Hanrahan and PhD researcher Fiona McKenna.

Dr Hanrahan expressed the observatory's long-term vision, stating, "We hope to see the observatory become a source of high-quality, transparent, and regularly updated data, playing a leading role in the scientific, political, and socio-cultural sustainable tourism development for destinations in Ireland."

Ms McKenna emphasised the impact of data collection, noting, "This collection of data, measuring and monitoring against indicators, has equipped the destination with the information it needs to transition to a more sustainable destination."

In welcoming the four new members, UNWTO highlighted, "These destinations have demonstrated their work towards sustainable tourism through participatory approaches, evidence generation, and transparency - essential requirements for INSTO membership."

Aidan Haughey  ATU Communications Manager / Bainisteoir Cumarsáide OTA Ollscoil Teicneolaíochta an Atlantaigh (OTA), Éire Atlantic Technological University (ATU), Ireland            Tel: +353 86 086 6913 www.atu.ie/communications  

PHOTO CAPTION: Dr Breda McTaggart and Dr James Hanrahan, along with Fiona McKenna, represented Atlantic Technological University at the acceptance ceremony. The ceremony was led by Zoritsa Urosevic, Executive Director of UNWTO, and Dr Dirk Glaesser, Director of Sustainable Development of Tourism at UNWTO. The Atlantic Sustainable Tourism Observatory, Ireland, joins new INSTO members from Gifu Prefecture, Japan; Centro de Portugal; Cali, Colombia.  

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5 Sustainable Experiences in Ireland to Enjoy

• Post author: colette
• Post published: September 3, 2022
• Post category: Sustainable Attractions in Ireland
• Post comments: 0 Comments

Are you looking for sustainable experiences to enjoy in Ireland?

Perhaps you are conscious of leaving your carbon footprint on Ireland's natural landscape.

For those of you planning a trip , one of the best ways to do that is to venture into Ireland’s natural green environment and then seek out the lesser-known spots around the island.

Traveling in the off-season ensures that you won’t encounter as many people and as a result, there’s less waste around, keeping Ireland’s 40 shades of green as pristine as possible.

Eating food that is sourced a couple of miles down the road and engaging in activities like walking, hiking, cycling, swimming, and sailing are just some of the activities that go a long way to keeping your trip as sustainable as possible.

Here are the top 5 sustainable attractions and experiences that you can avail of in Ireland these days.

Be sure to scroll to the bottom to see some additional experiences.

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Table of Contents

1. Devenish Island, County Fermanagh

If you love the outdoors, two new sustainable experiences in County Fermanagh are worth taking.

Paddle Into the Past is a kayak trip, organized by Blue Green Yonder, an adventure company based in Enniskillen that offers sustainable-friendly outdoor activities.

Take a relaxing paddle past Enniskillen Castle situated on the banks of the River Erne and then on to Lough Erne and Devenish Island where you’ll be greeted by guides dressed as ancient monks.

Devenish was once a holy place of worship founded by St. Molaise in the 6 th century.

It is considered one of the finest monastic sites in Northern Ireland.

Learn about the ancient beliefs of the people who lived here, including their devotion to Érann, the water goddess who was the inspiration for the naming of the lake and the Erne Waterway.

While the Vikings tried to plunder the monastic community (like they did with so many others across Ireland), a perfectly preserved 25-foot-high round tower withstood the damage.

You can climb all five stories of it by using its internal ladders.

An Augustinian abbey and the house of St. Molaise are also evident, as well as the 13th-century church built in honor of the saint and called St. Molaise’s Church. Beside the ruined abbey is a beautifully carved high cross.

Click on Book Now from the Blue Yonder website to obtain tickets for the Paddle Into the Past tour.

If kayaking is not your thing, you can get to the island thanks to the silent all-electric, eco-friendly pontoon boat called Island Discovery, which is run by Erne Water Taxi.

The 1 1/2-hour Private Devenish Island Experience takes off from Enniskillen Castle, taking in part of Lower Lough Erne, stopping off at the monastic site, and then exploring the many other islands on the lake (there are close to 200 of them!).

Other experiences that you can take on this sustainable form of transportation include the Whiskey and Blues Experience, a Lakelander Food Experience, and the Island Town Experience with a local historian.

Enjoy Yoga on Devenish Island

Let yogi Shauna McMorrow of Aurora Yoga take you to the island by boat, and once there, she’ll lead the way in a yoga experience that promises to reconnect you to these holy grounds.

The idea is to show how the ancient customs and traditions of this unique, protected place can resonate with people, even in today’s hurried world.

Look at the company’s Instagram post below to get an idea of this super chill experience.

  View this post on Instagram   A post shared by Aurora Yoga Studio NI (@aurorayogastudioni)

Bookings for each are taken up until the end of September each year.

2. The Burren, County Clare

The Burren Ecotourism Network in County Clare has long been a vocal proponent of sustainable tourism, making the region one of the 5 sustainable experiences in Ireland you shouldn't miss.

It’s no surprise of course given the unique landscape that is on its doorstep.

The Burren along with the Cliffs of Moher is part of a UNESCO Global Geopark that covers an area of about 530 square kilometers (204 square miles).

It is located on the Wild Atlantic Way and includes villages and towns such as Corofin, Kilfenora, and Lisdoonvarna.

Tourists are encouraged to explore the region on foot or by bicycle.

In her Burren Experience guided walk native Marie McGauran, a Heritage Studies scholar will take you on a journey, bringing you to some of the most remote and beautiful parts of the Burren, including historical landmarks.

The Burren Farm Experience is another eco-friendly attraction in the Burren region that focuses on the work that the O'Rourke family does on its 500-acre beef farm, helping to preserve this unique landscape.

Take a guided walk, do some wild cooking on a fire pit, participate in yoga by the lake, or even stay in a bell tent on the property.

Book an experience on the Burren Farm Experience website .

The Burren Food Trail will give you an opportunity to explore the region’s farmers' markets, cafes, restaurants, and gastropubs, in addition to exploring its unique and ancient farming system.

The trail is broken up into various categories , including The Market Garden Trail, The Farm to Fork Trail, Taste of the Ocean Trail, and The Nature Child Trail.

You’ll find opportunities to taste the best of locally grown ingredients in various B&Bs and hotels in the area, as well as wild food walks on land and along the shore, in addition to oyster shucking and more.

If you’re looking for accommodation that practices daily sustainability, you’ll find it in this region of Ireland.

Check out the Falls Hotel and Spa , which has been awarded carbon-neutral status by Green Hospitality Ireland.

The hotel is using a number of waste reduction efforts, such as taking water from its own well, harnessing power from the nearby River Inagh, and planting 350 native Irish trees on the grounds.

No chemical cleaning products are used there and compostable cups and straws are frequently in use.

This means that as a guest, you'll leave no carbon footprint during your stay.

In addition, you'll be encouraged to do your part by reusing towels, using less water, turning off lights and heat, as well dividing garbage into separate bins in your hotel room.

Another County Clare accommodation that does its part to be eco-friendly is the Lodges at Sea View House Doolin, which is known for its use of locally sourced, home-grown ingredients.

Discover More Eco Tours in Ireland

3. Exploring Northern Ireland’s Hiking Trails

Whether you have a few hours, a full day, or a weekend, you can experience the beauty of Northern Ireland in a sustainable way by taking a guided hike with The Inside Trek .

There are many different hikes to choose from, which vary in length from 2 to 10 hours, depending on your enthusiasm and fitness level.

Here’s a brief look at three of them.

• Runkerry to Giant’s Causeway : start this 5 ½ to 10-mile trek at Runkerry Beach along the Coastal Causeway and meander along the jagged cliff tops, across an old steam engine railway line, and through the dunes above the beach.
• Murlough Bay and Fair Head : a 9-mile trek that takes in Northern Ireland’s tallest cliffs and a gorgeous bay, with views out to Rathlin Island and across to Scotland.
• Glenarrif : a 6-mile jaunt through the Queen of the Glen (part of the Glens of Antrim) where you’ll be immersed in forest and then open ground, with more amazing views of the County Antrim coast.

Owners Andrew Magowan and Michael Laverty, both lifelong hikers, are proud of the fact that all of their hikes are carbon conscious.

And you don’t need a car to get them either.

They can collect you from literally anywhere in Ireland, drive you around and then drop you back, all in the comfort of their 5 or 7-seater vehicles.

On longer hikes, they can arrange accommodation and suggest quality take-out food to bring with you on your journey.

The history and legends of the areas you’ll be walking in are all explained while you’re on the hike, in addition to information on the region's flora and fauna.

Half-day hikes start at £50 per person, with one-day hikes costing £85 per person. Multi-day guided hiking vacations (accommodation included) for a group of 4 start at £999 per person (5 days/4 nights) and £1,549 per person for 8 days/7 nights.

The cost of the tours includes all equipment, transportation, food, and drink. There is no minimum group size either.

All in all, these hikes are an affordable and worthwhile vacation activity and one of the 5 sustainable experiences in Ireland that I would highly recommend.

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4. Discovering Leitrim Slowly

Sustainable attractions across Ireland come in many forms and one of them can be found in County Leitrim where slow travel means more than just eco-friendly accommodation, healthy food, and leisurely activities.

Ireland’s emerging slow travel tourism specialty is also shining a spotlight on a part of the country that might be off the beaten track but is the perfect place to enjoy rural Ireland's sustainable attractions.

Here are some sustainable experiences that you may want to check out while traveling through Ireland’s Hidden Heartlands.

• Adventure Gently offers guided tours of the waterways of Leitrim in Canadian canoes. Locations include Lough Gill, the Shannon Blueway, The River Bonet, the Boyle River, Lough Key, and more.
• Explore Angling with Fish Tracker – let UK native and now Leitrim resident Dave Price of Fish Tracker help you discover the secret loughs, lakes, and rivers across Leitrim and neighboring Roscommon, Longford, and Cavan. Boat hire (fully insured) and equipment are included in the price of this sustainable adventure.

• Ard Nahoo Yoga Retreat – enjoy a day retreat or an overnight stay at this peaceful location in Northern Leitrim. Activities include yoga and a soak in an outdoor hot tub. Three self-catering cabins are available for visitors. They include the Hawthorn, the Holly, and the Willow. Enjoy a 2-night/3-day adventure at the Ard Nahoo Yoga Retreat from €323 per person. Bespoke retreat packages are also available.

5. Experience the Ulster-Ireland Section of the International Appalachian Trail

Fancy walking on part of the world’s largest trail network?

The Appalachian Trail brings to mind hiking from Maine to Georgia, but did you know that it extends from the U.S. to Canada, Iceland, and across to the island of Ireland?

Of course, there are no mountains between those countries today, but before the earth’s continents were defined, the earth was one big landmass, and their mountain ranges were similar.

The newly upgraded trail begins on Donegal’s west coast, starting at the Sliabh Liag cliffs, and then passes through the Sperrin Mountains into areas hugged by the Coastal Causeway and across the beautiful Glens of Antrim.

The trail finishes at the port of Larne in County Down.

Spanning 279 miles, the route isn’t for novices, but it’s safe to say that you could do at least part of it, and what a sustainable adventure that would be.

In fact, there are several sustainable experiences to avail of on the Ulster-Ireland International Appalachian Trail. Here are just a few of them.

• The Ulster American Folk Park Experience – follow in the footsteps of emigrants who left Northern Ireland during the 18 th and 19 th centuries in this sustainably-friendly tourist attraction.
• Learn Irish and Walk the Hills of Donegal – explore the Sliabh Liag Peninsula while learning a few words of Irish (Gaelic). Suitable for both novice and experienced hikers. The cost is €210 per person.
• The Emigrant’s Walk – walk in the footsteps of an emigrant leaving Ireland during the Great Famine. Local famine expert Cathy O’Neill will guide you up Carntogher Mountain, where many famine emigrants were known to have walked on their journey to the New World. An optional lunch is available at Friel’s Bar & Restaurant, the site of an original soup kitchen and where you will see an authentic famine pot. The cost per person is £35 (walk only) and £55 for the walk and lunch.

• Full-Day Causeway Coast and Glens Driving Tour – take a journey along the Antrim Coast Road with the help of experienced tour guides and marvel at the breathtaking scenery along the way.

Other Sustainable Adventures

How about an e-board water scooter adventure courtesy of Erne Adventures .

The electric-powered water scooters are stable, reversible, and easy to maneuver and make for a great way to sustainably explore Lough Erne and Enniskillen, Ireland's only island town.

Travel in style — and sustainably too — along Ireland's longest river, The River Shannon on the Carrick Day Boats that are 100 percent electric vehicles.

You can book a ride at Moon River in Carrick-on-Shannon.

The boats are designed to be safe and easy to drive, providing the perfect stress-free boating experience to enjoy in the midlands region of Ireland.

Journey past the picturesque Jamestown, Cootehall, and the village of Leitrim. Feel free to moor up at the quays of any of these towns and stop for a bite to eat.

Hop on a water bike at the Carafin Lodge Lakeside Getaways Ireland in County Cavan .

The hydro bikes are 100% pedal-powered, non-polluting, easy to ride, lightweight, and safe and stable with up to 400 pounds of flotation capacity.

Anyone can ride these fun bikes and explore County Cavan’s Carafin Lake and the surrounding area.

Would you be interested in these 5 sustainable experiences in Ireland? Let me know in the comments below.

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Inspiring Sustainable Tourism - 2025

Now in its fifth year, our annual Inspiring Sustainable Tourism Conference is a thought-provoking, educational and inspirational day with amazing speakers, panel discussions and vibrant networking opportunities.

The event will take place on Thurs 23 Jan 2025. We will announce the venue and speakers in due course. But you can Register Your Interest TODAY so you are the first informed when tickets are released for this don’t-miss  event for future-focused tourism businesses that want to improve their sustainability credentials.

The conference is packed with insights from both international and Irish leaders in their fields.

And you’ll receive practical advice, as well as inspiration, from business owners that have transformed their operations and taken the lead in responsible, sustainable and regenerative tourism.

To get a sense of what you might expect in 2025, take a look at the line-up for last the 2024 conference below.

Register Your Interest Now For Our Jan 2025 Conference

Our last inspiring sustainable tourism conference line-up (jan 2024), our fantastic line-up includes:, dianne dredge, founder of the tourism colab.

Keynote:  From stakeholders to careholders

Dianne Dredge is one of those people who walks towards trouble in tourism. She is not only a changemaker and rulebreaker, she also holds space for others wishing to do the same. She is curious about what makes people lean in and become change agents or why they run away. Dianne shares key insights from the neuroscience of change, her practice in deep community engagement, and working with the trouble so that we can transform tourism for positive impact. Dianne is the Founder of online tourism education agency and consultancy, the Tourism CoLab. Dianne has worked with everyone from small community groups to huge organisations like the OECD, and is focused on inspiring meaningful change making. [Remote speaker.]

Colm O’Regan, Comedian

Laughing Your Way to Action

Colm O’Regan is worried about All The Terrible Environment News. But in a bid to turn fear into hope and action, he promises to lead you on a comedic dance as he grapples with Everything Being Broken and how he (and you!) might start to help. Along the way, find out what Greta Thunberg in common with Irish aul lads, how to harness the power of Liveline and a simple trick for the first step in Doing A Bit.

Louise Byrne, Killarney Coffee Cup Scheme & Killarney Park Hotel

Killarney’s Journey To Becoming Single-Use Coffee Cup Free

Louise Byrne has led the charge in transforming her town. Since July 2023, Killarney has virtually eliminated its use of 23,000 single-use cups weekly, saving over a million cups annually. Louise believes that with determination, similar projects can flourish anywhere. Over 50 local businesses have joined this campaign, and Louise will outline the project’s process, involving face-to-face meetings, research, negotiations, community gatherings, video campaigns, and ongoing discussions.

Charlie Cotton, ecollective

Understand Your Carbon Footprint, Reduce It Effectively & Save Money

Charlie Cotton is a carbon geek with a gift for explaining carbon emissions in layman’s terms and how to reduce them. He has helped numerous organisations understand where their footprints come from and how to reduce them. He is the founder of ecollective, a carbon consultancy focused on measuring and reducing your organisation’s carbon footprint.

Martha Farrell, Maharees Conservation Association

How One Small Community Took on Climate Action and Transformed Their Future

Martha Farrell is a founding member of coastal community group Maharees Conservation Association. It has had huge success protecting the unique coastline & natural heritage of the Maharees in Kerry, raising awareness of the cultural & ecological importance of the area & ensuring the viability of the Maharees community and its tourism businesses. The association collaborates with Kerry County Council, NUI Galway, NPWS, Clean Coasts an Taisce, Munster Technological University & University of Limerick. Martha will talk about this inspiring &effective collaborative work.

Kris Claes, Owner, Slieve Elva B&B

Slieve Elva’s Sustainability Transformation

Kris Claes bought Slieve Elva B&B in the Burren, Co Clare, with his wife Ireen, in 2014. The business became the first B&B in Ireland to achieve Sustainable Travel Ireland’s prestigious gold standard of certification in May 2023. Kris will discuss 10 years of transformation at the B&B, including the environmental changes, the €8,000 saved and how taking a broad-spectrum approach and working towards certification embedded them in their community and improved their business’s reputation.

Lisa Moran, Sustainability Marketing & Communications Manager, Powerscourt Estate

Powerscourt Estate’s Sustainability Mission

The vision for Powerscourt Estate is be known as an iconic Irish sustainable visitor attractions, which is recognised on a global stage as a place of immense beauty and biodiversity. Initiatives have included an integrated energy management system, a waste reduction plan, and biodiversity initiatives like wildflower meadows, a tree-planting programme, and a bee sanctuary in the walled gardens. In 2023, Powerscourt Estate, Gardens and Waterfall become Ireland’s first visitor attraction to be certified by Sustainable Travel Ireland. Their long-term mission is to be Net Zero by 2025. Lisa will discuss the ongoing sustainability journey.

Barry Flanagan, Owner, Erne Water Taxi

The Evolution of Erne Water Taxi

Barry has brought over 20,000 people by boat out on Lough Erne to enjoy its heritage and landscape. His luxury trips are led by a local guide who tells the story of a unique and beautiful landscape. In 2021, he invested in the first fully electric passenger boat on the island of Ireland. It is also powered by solar. He also has a boat that is wheelchair accessible, making the experience more accessible. A big believer in collaboration, he has forged strong relationships with many local attractions and businesses. Barry will talk about how he wants all people to be able to experience the special Lough Erne landscape, its calming effect and its rich history. And he’ll talk about the importance of collaboration, community and culture.

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THE SUSTAINABLE MANAGEMENT OF A TOURISM DESTINATION IN IRELAND: A FOCUS ON COUNTY CLARE Sustainable tourism management Sustainable tourism supply Ireland

2015, Advances in Hospitality and Tourism Research (AHTR)

Tourism destination management has significant importance in controlling many impacts of tourism, thus insuring its sustainability. Destination management requires the integration of different planning tools, approaches and concepts that help shape the management and daily operation of tourism related activities. This study examines the sustainable management of a tourism destination, focusing on County Clare, Ireland. Qualitative interviews were conducted with tourism stakeholders. Additionally a theoretical framework incorporating the various elements that emerged from the theory was also utilised to examine existing tourism strategies and plans. Stakeholders all agreed it would be an advantage to have a Destination Management Office (DMO) lead that would coordinate destination management. However, it was found many tourism visions lack consistency and a timeframe with only a few addressing sustainability itself. Also the multiple regulations and guidelines identified by the framework were not communicated effectively to both stakeholders and policy makers when managing tourism in County Clare.

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Katarzyna Klimek

Competition between tourism destinations on national, regional and local levels continues to intensify due to the pressure of globalization (Friedman, 2006). Accordingly, Destination Management Organizations (DMOs) have to constantly reevaluate and re-engineer existing tourism offers to reposition themselves in a highly competitive tourism market. At the same time, tourism development pressures destination areas through increased resource consumption and, land fragmentation while policy measures to promote more sustainable tourism are progressing only slowly due to local resistance. Therefore, destinations are one of the most difficult entities to manage because of diverse, often conflicting interests of different stakeholder groups (Carmin et al., 2003). Consequently, finding the right balance between the economic development of tourism destinations, the conservation of their resources and the well-being of the local population has become a challenging task for many DMOs (Notarstefano, 2008). The aim of this paper is to present the results of exploratory research conducted in 2011 in seven European countries among 72 managers of Destination Management Organizations (DMOs). The research objective was to evaluate the DMOs’ efforts and their role in the set-up and implementation of sustainable tourism principles in the management of tourist destinations by means of a quantitative and qualitative analysis. Keywords: Destination marketing & strategy planning, destination management organization (DMO), sustainable tourism development, long-term competitiveness, new demand of XXI century.

Tourism is a vital component of the Welsh economy and the need to incorporate sustainability principles into new and more responsible forms of tourism development is now widely accepted. Sustainability in a tourism context is multi-faceted, involving consideration of the economic, sociocultural and environmental impacts of tourism on all of the people and places impacted by it, including tourism and non-tourism businesses, residents and guests. Planning for sustainable tourism is therefore complex, requiring integration with other relevant planning processes; wide-ranging stakeholder participation; and, an integrative, iterative and strategic approach. This study assessed the extent to which Wales’ regional tourism entities have to date incorporated a stakeholder-driven, sustainability-focused mindset into their planning activities. Evaluation of 22 recent destination management plans revealed that there are many opportunities for improvement in the extent to which the desires of th...

Proceedings of the International Conference on Tourism (ICOT 2013). Trends, Impacts and Policies on Sustainable Tourism Development

Valentina Della Corte , Alessandra Iavazzi

The aim of the paper is to deeply understand the different strategic choices a destination management organization (DMO) can make with a managerial approach in order to ensure the development of the destination by systematizing local resources according to a long run vision. Once the “sustainable tourism” is identified, it is necessary to understand which are the main strategic initiatives a DMO can put in place taking into account the stakeholders directly or indirectly involved in tourism activities, according to a responsible tourism approach. In order to identify common procedures and successful policies, the paper uses a comparative case study analysis in order to describe several existent best practices with some possible generalizations. The findings of this research highlight strategic governance choices, as well as the role of public and private actors, in facilitating destinations sustainable development.

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In recent years, Destination Management become a mainstream factor in identifying successful development of a responsible and sustainable tourism management and its perspectives for better position in highly competitive tourism industry, they are not only representing a specific destination but are also striving to community development that bring long-term benefits such as attracting more visitors, increasing the economic gains, facilitating future marketing and product development decisions, and mainly contributing to sustainable development through improving product and service quality and managing different components of tourism over the destinations. This paper discusses the roles of destination management in responsible and sustainable tourism management and their structure in relation to regional development. The destination mix elements and networking among various stakeholders being presented. It is rapidly establishing itself as a tool for sustainable development and is working hard to strengthen the links between all tourism stakeholders directly or indirectly connected to the destination management.

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Despite today's stronger awareness of the importance of adopting a sustainable approach to tourism management, many tourist destinations suffer from overtourism. Therefore, the aim of this paper is to shed light on this phenomenon, identifying its main risks and possible strategic solutions in urban tourist destinations. In particular, the thesis focuses on the case of Dublin, investigating whether clear evidence of overtourism problems may be found in the capital city and analysing the strategies implemented to face the challenge. To conduct the investigation, the diagnostic method created by McKinsey & WTTC (2017) to identify potential or existing risks of overtourism is applied to the Dublin case. Subsequently, in order to identify the strategies implemented, a detailed analysis of the national tourism policy, the regulation of short-term rentals, the plan for Ireland's brand repositioning and for the development of the destination's tourist offering is carried out. The results have revealed that some of the most common problems of overtourism can be found in Dublin city centre and in a few other hotspots in Ireland. In addition, the strategies implemented have proven to be congruent with what, according to the academic literature, are the best measures to be implemented to solve overtourism problems and foster sustainable tourism growth. Essentially, the approach to be adopted includes the exact combination of strategies to establish a balance between the economic, social and environmental impacts of the tourism phenomenon. The paper concludes that, on the condition that Ireland tourism authorities and local actors continue to work together to pursue ambitious growth goals for the sustainable development of tourism in the country, the case of Ireland is ultimately a model to be followed by other urban tourist destinations that are to face similar challenges.

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Measuring the impact of tourism on society and the planet from a HQ based in Sligo

M inister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin launched Ireland's first INSTO Observatory at ATU Sligo on Thursday marking a historic moment for the nation's tourism industry and signalling a commitment to sustainable practices in the sector.

The initiative comes as Ireland sets ambitious targets outlined in Vision 2030, produced by the Irish Tourism Industry Confederation (ITIC). The vision anticipates tourism revenues increasing from €10 billion to €15 billion while employing 350,000 people and providing €2.3 billion in exchequer revenue in Ireland.

To realise these ambitions, the Atlantic Sustainable Tourism Observatory will work with destinations to measure and monitor sustainable tourism indicators to inform evidence-based planning. This will help destinations transition to support Ireland’s overall 2030 and 2050 sustainability commitments.

The Atlantic Sustainable Tourism Observatory Ireland achieved the distinction of becoming the first member in Northern Europe of the UN Tourism International Network of Sustainable Tourism Observatories (INSTO) in November 2023, marking a significant milestone in Ireland's dedication to sustainable tourism practices.

Speaking at the launch at ATU Sligo, Minister Catherine Martin TD said: “The Atlantic Sustainable Tourism Observatory is a welcome addition to Irish tourism and will help to support sustainable and resilient growth of the sector through measurement and monitoring, supporting the evidence-based management of tourism. I compliment the team at the Atlantic Technological University for their efforts to secure this designation from UN Tourism and for being accepted as a member of the UN Tourism International Network of Sustainable Tourism Observatories (INSTO).”

Minister Martin added, “This establishment underscores Ireland's commitment to sustainable tourism development, aligning closely with global efforts led by INSTO and the United Nations Tourism’s commitments. Through robust measurement and monitoring practices, the observatory will play a pivotal role in monitoring the economic, environmental, and social impact of tourism at the destination level. This can help us foster sustainable and resilient growth in our tourism sector.”

The Observatory will play a pivotal role in fostering collaboration among tourism destinations across the Atlantic coast, Ireland's islands, and heartlands. This collaborative effort will assist Ireland's commitment to monitoring the economic, environmental, and social impacts of tourism at the destination level, aligning with the principles advocated by UN Tourism.

Welcoming the Minister's visit, Dr Orla Flynn, President of ATU said: “With its commitment to measuring and monitoring the impacts of tourism on society and the planet, the Atlantic Sustainable Observatory marks a new era of sustainable tourism practices in Ireland. Equipped with comprehensive data and a shared vision for change, Ireland's inaugural INSTO observatory is poised to drive tangible progress toward a more sustainable future for the tourism sector.”

INSTO, a global network of tourism observatories, is committed to promoting robust measurement and monitoring practices to drive sustainable and resilient growth in the tourism sector. Ireland's inclusion in this network highlights a collective commitment to addressing the urgent need for data to inform sustainable change, highlighting the importance of evidence-based practices in shaping the future of tourism.

The Observatory's mission extends beyond data collection, aiming to provide destinations with actionable insights to facilitate evidence-based planning and management. By compiling data on issues impacting local economies, communities, and environments, the Observatory seeks to empower destinations in transitioning toward sustainability.

The observatory will measure and monitor over 40 indicators, including: energy, waste and water consumption; the percentage of residents who are satisfied with tourism in the destination; the average carbon footprint of tourists and same-day visitors.

With its commitment to measuring and monitoring the impacts of tourism on society and the planet, the Observatory marks a new era of sustainable tourism practices in Ireland. Equipped with comprehensive data and a shared vision for change, Ireland's inaugural INSTO observatory is poised to drive tangible progress toward a more sustainable future for the tourism sector.

Get ahead of the day with the morning headlines at 7.30am and Fionnán Sheahan's exclusive take on the day's news every afternoon, with our free daily newsletter.

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New Queen Maeve Square opens in Co. Sligo following €4million investment

03 May 2024

• Developed by Fáilte Ireland, Department of Housing, Local Government and Heritage and Sligo County Council
• Square to transform centre of Sligo town and act as a hub for Sligo’s attractions

Queen Maeve Square, Co. Sligo will be officially opened today [3rd May 2024] by Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin TD, in the company of Cathaoirleach of Sligo County Council, Councillor Gerard Mullaney. This follows an investment of over €4million by Fáilte Ireland, the Department of Housing, Local Government & Heritage and Sligo County Council.

Queen Maeve Square has transformed the centre of Sligo into an attractive public space and orientation hub, and aims to encourage visitors to come to Sligo for events and festivals. It will also serve as an outdoor venue for concerts and other events, with a standing capacity of approximately 4,500.

Outdoor dining facilities for local businesses and attractive seating options ensure that the Square will attract visitors and encourage them to stay longer, creating a vibrant atmosphere in the centre of Sligo. An iconic Sligo sign, which will be unveiled during the launch, is to become a focal point of Queen Maeve Square. It is expected to encourage visitors to stop for photo opportunities and spend more time in the area, while helping promote and raise the profile of the Square and Sligo.

Speaking at the official opening of Queen Maeve Square today, Councillor Gerard Mullaney, Cathaoirleach of Sligo County Council said:

“Queen Maeve Square will play a key role in promoting Sligo's attractions, supporting local businesses, and enhancing the visitor experience. Located in the heart of Sligo, Queen Maeve Square is designed to be a versatile and functional space that caters to the diverse needs of the community. Queen Maeve Square stands as a beacon of hope and opportunity, inviting everyone to experience the magic of this remarkable town.”

Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media Catherine Martin TD, said:

“I am pleased to officially open Queen Maeve Square today in Sligo. The investment of over €4million in Queen Maeve Square helps transform the heart of the town and gives a central focus to many of Sligo’s attractions. Sligo has so much to offer visitors, and Queen Maeve Square creates a fantastic focal point for the town, and is an exciting new addition to support Sligo hosting festivals and events, like the one being held here this weekend. Queen Maeve Square is a wonderful amenity for visitors to enjoy and spend longer in the region and I look forward to seeing the tourism offering in Sligo continue to develop around this focal point and under the guidance of Fáilte Ireland’s recently launched 5-year Destination and Experience Development Plan for Sligo.”

Minister for Housing, Local Government and Housing, Darragh O’Brien TD, said:

“Queen Maeve Square is one of a number of projects my Department, through the Urban Regeneration and Development Fund, is supporting across County Sligo. Along with other URDF supported projects, such as the O’Connell Street Enhancement works, this project will help drive regeneration and rejuvenation of the town centre and help make Sligo an even more attractive and vibrant place for people to live, work and invest in. Sligo County Council has been allocated over €57 million in total under the URDF and I look forward to continuing to work with them on the progression and completion of their remaining URDF projects”

Orla Carroll, Director of Product Development at Fáilte Ireland added;

“Fáilte Ireland is committed to and focused on the sustainable development of tourism across Ireland which is an important economic driver and source of employment. We look for every opportunity to develop destinations and invest in compelling visitor experiences with the potential to drive visitors across the regions. Queen Maeve Square, which has been developed by Fáilte Ireland in partnership with Sligo County Council and the Department of Housing, Local Government and Heritage, is a fantastic new amenity that will support the continued development of Sligo’s tourism offering. The vision of this project is to create an attractive public space and central hub for Sligo which will serve as an outdoor venue for concerts and events and facilitate visitor orientation and information points to encourage visitors to learn more, stay longer and explore the wider region.”

Chief Executive of Sligo County Council, Martin Lydon said:

“The opening of Queen Maeve Square marks a transformative moment for Sligo as we continue to position ourselves as a premier destination along the Wild Atlantic Way. This new civic space is not just a beautiful public amenity - it is a testament to our community's pride and ambition. Queen Maeve Square will serve as a vibrant hub for residents and visitors alike, encouraging exploration of our rich history and natural assets. I am confident this project will be a catalyst for the sustainable renewal of our historic town centre, further enhancing Sligo's reputation as a welcoming, culturally vibrant gateway to the northwest. This is an exciting day for Sligo, and we look forward to the many events, activities and fond memories that will take place in this wonderful new public square.”

The project is enhanced with four information points which detail Sligo’s rich history and inspires visitors to further explore the destination. These information points focus on different themes relevant to Sligo and the cut-out artwork for the metal signs was designed by students from ATU Sligo.

The Square will feature a map of Sligo’s Coastline etched in the pavement with ground lighting to mark the 7 nearby Discovery Points along the Wild Atlantic Way. An orientation sign designed by Sligo illustrator, Annie West provides further information to visitors, and at night, the Square will be illuminated by light projections offering an exciting, animated space.

The Queen Maeve Festival will be the first event to take place in the newly launched Square and will run from Friday 3rd to Sunday 5th May, featuring musical acts Gavin James, Moncrieff, and Teada and Niamh Farrell.

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5 reasons to visit Belfast in 2024

The Titanic city has a hugely ambitious cultural programme taking place across the year

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It’s always a good idea to visit Belfast , Northern Ireland ’s thriving capital. From top attractions  such as St George’s Market to the Botanic Gardens, this buzzing spot on the banks of the River Lagan mixes historic attractions with a cool new cultural scene. Of course, Belfast has always been a cultural spot, and is home to an array of artists, musicians and writers past and present including Van Morrison and CS Lewis.

But there’s also a new cultural energy pulsing through the streets. It can be seen in galleries and studios of the Cathedral Quarter. It can be evidenced by the city’s designation as a prestigious UNESCO City of Music  in 2021. And it can be experienced through Belfast 2024 , an ambitious cultural schedule that will see an exciting programme of events and projects showcased throughout the year. Boat-building experiments, dance theatre, augmented reality installations, immersive light displays in iconic locations... we could go on! There’s bound to be something here that’ll get your creative juices flowing.

Any time is a good time to visit Belfast, but Belfast 2024 makes this year a really GREAT one. Need more convincing? Here are five reasons to add Belfast to your bucket list this year...

Titanic Belfast

1. The museums

Belfast is a historic place and there’s no better way to enjoy the city’s heritage than by visiting some of its museums. To explore the city’s famous shipbuilding past, Titanic Belfast is a must. This world-leading attraction is located at the same docks where the infamous “Ship of Dreams” was built and launched on her ill-fated maiden voyage in 1912. The striking building juts out into the sky just like the Titanic, and inside there are a plethora of interactive galleries and exhibitions to explore. For art, history and natural sciences, head to the Ulster Museum , where a treasure trove of items from past and present awaits, including dinosaurs, meteorites and Egyptian mummies.

If you’re visiting later in the year, look out for Belfast 2024’s Eco Arcade experience. Artist Robin Price is teaming up with local young minds to transform the outside of the Ulster Museum into an interactive area of play and public engagement through laser arcade games. Gamers and tech-lovers, don’t miss it!

The Art of Reconciliation by Féile an Phobail, East Side Arts and Belfast International Arts Festival © Belfast 2024

2. The cultural venues

Culture vultures can feast on an array of eclectic experiences in Belfast. A top catch-all spot is The MAC in the hip Cathedral Quarter. It’s always got something fun going on, from theatre performances and dance workshops to modern art exhibitions. For photography, check out Belfast Exposed , Northern Ireland’s leading photography organisation, which is home to a wide range of courses and exhibitions. If craft and design are more your bag, pop into Craft NI , a carefully curated gallery featuring jewellery, ceramics, textiles and more from some of the area’s most talented creators.

Opening as part of Belfast 2024, the Show Some Love Greenhouse adds another creative locale into the mix. The collaborative space hosts an art studio, sustainable fashion hub, workshops, events and more. This community-focused, eco-conscious endeavour shows sustainable Ireland  at its best.

Music gig, Belfast

3. The music

Belfast is the only UNESCO City of Music on the island of Ireland. With such a prestigious accolade, you just know the city is a fantastic destination for music lovers. Music is woven into Belfast’s DNA. Take all the great musicians who hail from here, from legendary punk rockers Stiff Little Fingers to modern-day rock behemoths Snow Patrol. Then you’ve got all the top quality music venues including Ulster Hall and the Oh Yeah Music Centre , the latter of which is a live venue, bar, rehearsal studio and social space all rolled into one. Add to that a plethora of traditional music pubs and possibly the coolest jazz club on the island – Bert’s Jazz Bar – and it’s easy to see why Belfast’s music scene is so revered.

If you like the sound of all that, then Belfast 2024’s Sound Links by Ulster Orchestra should be music to your ears. Taking place on 21 September, the age-old Townsend Street will be transformed for a one-day festival of dance, song and fun for all the family. It’s a community-led celebration of the street and its locals that’s not to be missed if you’re here on the day.

Shadowdock by Three’s Theatre Company and Studio Sykes © Belfast 2024

4. The landmarks

The iconic yellow Harland & Wolff gantry cranes that tower over the docks, picturesque Belfast Castle nestled snugly on Cave Hill , elegant Queen’s University near the city centre... Emblems of Belfast’s storied history and rich heritage can be seen across the city and they’re all fabulous places to add to your trip itinerary. As is Crumlin Road Gaol , an atmospheric 19th century jail that’s not for the faint-hearted, as tours of the complex take in the hospital, hanging cell and graveyard! For a more genteel step back in time, wander the Maritime Mile , a dockside brimming with historic attractions including the Titanic slipways, the SS Nomadic (tender ship for the Titanic) and the Titanic Dock and Pumphouse.

From 26 – 29 September this year, Belfast 2024 will add a brand new attraction to the city’s famous docks. Shadowdock will see a striking display of light, shadow, colour and sound light up the very dock where the Titanic was launched. Performers, composers and lighting designers will turn this empty space 40 foot below sea level into an immersive experience you won’t forget in a hurry.

Seedhead Arts street art walking tour, Belfast

5. The tours

The fifth and final reason to visit Belfast this year is the range of varied tours on offer. Big foodie? Check out Taste & Tour which provides a series of tasty tours including a gin jaunt and a five-stop brunch tour. Want more? Uncover five reasons Belfast tastes amazing . For a history tour with a difference, try the Belfast Black Cab Tour and uncover the history of the city as told through public murals. A great option to delve into Belfast’s burgeoning street art scene is the Street Art Walking Tour by Seedhead Arts, a two-hour stroll about the city that champions a new breed of street artists both local and global who are leaving their mark on Belfast in colourful and creative ways.

As for Belfast 2024, the cultural programme will beckon people to tour the somewhat forgotten spaces of the city’s alleyways. 9ft in Common: A Manifesto for the Alleys promises to turn Belfast’s overlooked alleys into creative spaces full of community and connection. As with all of the events throughout the year, Belfast 2024 puts the key themes of the people of Belfast and the place itself front and centre. All that’s left now is for you to join in...

Where do you want to go?

Do you feel like tasting wild Atlantic sea spray on your lips? Strolling through vibrant city streets? Exploring ancient ruins? Right this way…