tour guide tips

What are the golden rules of tour guiding? 10 tips to help you shine

By Erick Tomaliwan

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Most tour and activity providers find themselves embracing a career in the travel industry through an appreciation for certain cultures or destinations. But to be successful in this role, you need to know which tour guide rules to keep in mind.

As a tour guide, you have a profound impact on how a guest interacts with their surroundings. And you also have the power to offer guests a life-changing experience through your charm and wit.

Sure, you don’t have to become the expert on the komodo dragon or shark mating rituals, but does it hurt to have a few fun facts at the ready? 

Nope! 

Ultimately, a skilled tour guide will know when to turn up the charm and dial the facts back to match the bandwidth of their audience. And as a tour guideline, you should adjust your performance based on the feedback and social cues you receive from your audience.

TL; DR: To be a fantastic tour guide, you should be full of enthusiasm, knowledge and kindness.

What are the golden rules of tour guiding

For many, guiding tours is an ideal way to see the world while getting paid to travel.

However, the role of a tour guide can be highly impactful, if you focus on making it fun and entertaining. Not only do you have endless opportunities to meet fascinating people from all over the globe, but you’ll never stop learning. 

It makes sense that some of the best tour guides are hungry to connect with new people and enjoy reciting fun facts about what makes a place special. And whether you’re a pro or just starting out, it helps to know which tour guidelines to follow. 

1. Be present, punctual and full of personality

There are few things worse than a tour guide who isn’t engaging, especially when guests arrive with high expectations. Show a vested interest in your guests during the first meeting — especially if you have a few early bird arrivals.

And since this role is equal parts education and entertainment, people with big personalities tend to do well as tour guides. This is a credit to having the ability to add a little extra zest to an experience.

Personalize the experience

The reason why people still book live tours is that in-person delivery is better than reading a guidebook. Ultimately, you have the power to transform an ordinary encounter into something more memorable. To do this, you’ll want to become a storyteller.

Do you know what’s worse than being a tour guide without a funny bone? Being hard to hear! If guests are straining to follow what you’re saying, they’ll likely tune you out. 

And, even better if you can drum up fodder that travelers will not be able to find in a guidebook. Whether it’s because it’s new, insider knowledge or off-the-cuff — fun facts can send your guests into a fit of laughter and keep them engaged.

2. Know your stuff — as a tour guide rule

What do travelers often rave with tour guides? Approachability and good candour tend to show up in 5-star reviews, highlighting how a good attitude goes a long way.

You’ll need to stay up-to-date on the subject matter because guests are going to expect you to have all of the answers. With that said, you do not need to fib if you receive a curveball question. Instead, invite the audience to chime in if they have an answer or commit to finding out and responding at a later time.

Still, no matter how much you prepare, some travelers will throw some quizzical questions your way. Lean into your ability to charm and dazzle people with your local knowledge to escape these encounters unfazed.

Take time to prepare

Understandably, tour guides should have all of their ducks in a row once the tour starts. Dedicate time to doing a dry-run of your tours in advance to avoid potential hiccups that might pop up en route.

Typically, guides know where they are going, have a good sense of direction, anticipate when local restaurants and popular landmarks will be open and busy while also gauging optimal times for travel overall. 

3. Engage with guests while sharing tour guidelines

Get to know your guests by striking up a conversation. There’s something known as the “third thing”. I learned about it from a brilliant architect friend who shared that wherever two people can find an item or topic they are familiar with, it helps to strike up a conversation. 

In reviews, tour guides who are engaging and entertaining receive high praise. We know that becoming a 5-star tour guide takes work, but the added effort will pay off through reviews and word-of-mouth referrals.

Becoming a skilled communicator

Guests want a tour guide is confident and fun to be around. You’ll want to conduct the tour at a pace and tone that’s easy to follow. What does this sound like?

Use inclusive language to make guests feel welcome. The best way to brush up on your communication skills is to use them on a regular basis. Invite discussion and provide context for your guests to ask questions.

4. Offer helpful and timely insight

When leading a tour group, you’ll likely be commenting on things you’ve seen many times before. Imagine yourself in the shoes of a traveler. 

So while you may find yourself constantly searching for new ways to talk about the same thing, it’s the first time for many — if not all — of your guests. When you share stories or recite unconventional facts, small details like these kick the experience up a notch.

Try changing up your route or focusing on different sensory receptors to offer fresh and fun ways of re-visiting the same places.

You want to create an inclusive guided experience that welcomes all types of travelers — including kids, visitors with mobility challenges and slower-paced adventurers. 

5. Address guests and answer questions

Some travelers might initially be nervous to ask you questions because they will yet to have a rapport with you. 

Think about common questions guests have and aim to proactively address them with your guests. And determine which facts you believe will be most advantageous for guests to know, then share them — openly. 

To combat this, position yourself as a friendly and approachable guide who’s here to do just that — guide their experience. Reiterate how the tour is theirs alone, but your role is to facilitate the best experience possible.

Speak loud and proud

Annunciate. Broadcast. Project. This is not a time to use your library voice. I mean, there’s a balance, but aim to be vocal enough that passersby find themselves eavesdropping on what you’re sharing. 

An added benefit is if your tour heads somewhere quiet, guests will be tuned in to your voice and more likely to lean in if you’ve been using inflection to command their attention.

Aim to be full of charisma

While hard to define — charisma is a core element of becoming a successful tour guide. 

It can be summarized as one part charm, one part knowledge and one part wit with a dash of humour for good measure. 

6. Demonstrate good time-management and organizational skills

Leading by example is one of the most effective ways of gaining the trust of your audience. Sure, you’ll probably contend with a few latecomers on tours — but don’t let this derail the entire group.

For visitors arriving at a new location, they tend to have a lot of questions. On your tour, aim to proactively answer them and allow space to respond to your curious followers. 

To better frame the experience, give your tour a dry-run. Without the pressure of a tour group, you can see when certain dining spots, viewpoints or transportation routes will be busy, and adjust your plans to maximize the visitor experience.

7. Infuse storytelling as part of your tour guide rules

There are plenty of advantages to becoming a skilled storyteller. First, as travelers, we thrive on stories. They help to forge new neural pathways and turn ordinary encounters into something more relatable.

And second, while it can feel intimidating to share personal anecdotes and memories, storytelling elevates the tour for your guests. Plus, you can ad lib and you’ll have guests who are none the wiser.

Peter Syme shares something called the Peak Design Rule , where he suggests tour guides identify elements throughout your tour that is most helpful, entertaining and valuable, and design your tour around that. 

Travelers develop a greater capacity to recount their adventures in a favourable light with personalized tours.

8. Keep things moving

When you step into the role of tour guide, you assume the responsibility of educator and entertainer .

There will be times when you have a restless audience member or guests that tune you out. Don’t panic — instead, aim to keep a consistent pace throughout your tour.

Account for buffer time throughout your route, giving consideration to guests of all ages and mobilities. And once a tour begins — keep that trust going by letting visitors know what to expect next and offering reasons behind each stop you have planned along the route.

9. Offer breaks

If you’re leading a scenic tour, note a few stopping points en route where guests can expect to have a few minutes to snap photos and take in the view. Allow ample time for breaks while on tour. They allow guests to feel refreshed and ready for the next stop on the tour.

In addition, short pauses help guests rest up, so they have the capacity to mentally digest more information.

Bring some snacks along

Instead of waiting until the eleventh hour to lead your guests to a dining location, bring snacks and water as a safety mechanism. This is especially useful for guests traveling with young children. And while it’s not expected, it can absolutely save the day for a family who just needs a little extra support.

Food can act as a bridge between cultures. You’ve probably heard the term “hangry” or been on the receiving end of a guest who’s coping with low blood sugar.

Ultimately, you’ll have some guests who are keen to see the next vantage point and a handful of tour guests that are more inclined to take their time meandering along the route. 

10. Start and end tours on time

There will always be guests who misgauge timing or location and show up late to a tour. And while travelers might visit a location for the first time and find themselves running behind, this should not take away from your fellow guests who arrived on time. 

One thing you should have control over is whether your tour or activity ends on time. Instill a walking pace that accounts for little ones and more mature travelers, by building in some buffer into your schedule. 

This way you can feel good about pausing to talk more in depth throughout your tour. 

Research proves people tend to remember negative experiences more readily than positive encounters.  It could be that guests are hardwired to weigh bad encounters differently than positive ones, but it’s also a way of keeping them safe from repeating the same mistake in the future.   

Helpful tour guide rules to keep in mind

Ideally, you want to create opportunities for guests to feel included and listened to throughout your tour. If it works for your style, ask questions in advance and help them to feel involved in the experience.

But, one thing to keep in mind is that your job isn’t done when the tour ends — you’ll want to bookend the tour for guests with options for learning more along with prompts for a review.

• Guests don’t know what you know — overshare information to keep visitors in the loop
• Include a safety overview whether it’s related to gear, the location or the route
• Provide guidelines for what to expect and how they can expect to interact with you/others
• Let guests know where to find washrooms en route
• Build in buffer timing in case guests are late

As a general tour guide rule, the greater amount a guest pays, the more they will expect from the lead tour guide. You may find that tipping is activity and location-dependant.

But with guests visiting from all over the world, make sure you share how tips indicate that you’ve done a great job and while not required, are greatly appreciated.

Set a tone of curiosity, competency and confidence early on. This way, travelers arriving bright-eyed and bushy-tailed — will be ready to trust you to show them the world.

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Home - Blog - Tour Guiding Essentials: Tips for the Perfect Tour Experience

Tour Guiding Essentials: Tips for the Perfect Tour Experience

David Ciccarelli

January 19, 2024

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Embarking on a career as a tour guide often stems from a deep-seated love for culture or a particular destination. Your tour guiding role goes beyond mere presentation; you become the conduit through which visitors connect with a place, potentially shaping a transformative journey with your enthusiasm and knowledge. While expertise in every esoteric topic isn’t a prerequisite—no need to be a walking encyclopedia on shark mating or komodo dragons—a repository of intriguing tidbits can enliven any tour.

Recognizing your audience’s interests and adjusting the flow of your narrative is an art in itself. Feeling out social cues and feedback, master tour guides craft each experience to fit the vibe of the group. Whether it means cranking up the charisma or scaling back the anecdotes, the ability to gauge and tailor your approach is key . Your very presence can elevate an ordinary excursion to an unforgettable adventure, brimming with kindness and seasoned with insightful morsels of knowledge.

Essential Tour Guiding Principles

Show Up Engaged and On Time

Being a standout guide starts with three basics: punctuality, presence, and personality. Make a strong first impression by arriving early and greeting your guests with enthusiasm. Radiate energy and inject humor to keep your group captivated—rather than just spouting facts, tell a story. Make sure you’re easily heard and understood; your voice is your instrument, so play it well!

Master Your Material

The core of an exceptional city tour guide is knowledge coupled with approachability. Keep current on the places and stories that make your tour unique and be honest if you’re stumped by a question. Charm and confidence go a long way in making every interaction delightful. Practice makes perfect, so rehearse your tour to ensure a smooth experience.

Cultivate Connection

Engage your guests by inviting them to join the conversation. Be the catalyst that sparks interest and discussion. Make each person feel welcome by using inclusive language and creating a space for everyone to share. Remember, dynamic communication is a two-way street.

Share Insights Generously

Your guests look to you for a fresh perspective on what they see. Keep your commentary relevant and consider the varied backgrounds of your travelers. Change your narration style, explore different paths, and add new anecdotes to keep the experience vibrant for all.

Welcome Curiosity

Anticipate the questions your guests might have and weave the answers into your narrative. Encourage interaction by being approachable and clear. Remember to speak up so even those in the back can hear your fascinating tidbits. Your charm and wit are the lenses through which guests will see the tour, so make it shine.

Organize Your Expedition

Lead by example with exceptional organizational skills. Anticipate needs and address them. By practicing your tour, you can perfect the timing of each segment to ensure your guests’ experience is seamless and enjoyable.

Enliven with Stories

Incorporate personal stories and captivating tales to make landmarks come alive. Storytelling not only entertains but also personalizes your tour, making it unforgettable. Identify and focus on the most valuable parts of your tour as per Peter Syme from Syme on 5’s Peak Design Rule.

Maintain Momentum

Keep your tour on the move and your audience engaged. Consider the pacing of your tour and ensure it accommodates all participants. Use light-heartedness to refocus if attention wanders; a well-timed joke can bring back the spark.

Prioritize Comfort

Regular breaks are essential, especially on longer tours. Schedule time for rest and refreshment, which caters to your guests’ comfort and keeps energy levels high.

Punctuate Your Tour Perfectly

Everyone appreciates promptness. Aim to start and end your tours on time to respect your guests’ schedules and leave them with a sense of satisfaction.

Constants to Consider

In all you do, remember that the essence of being a tour guide is to be helpful, informative, and friendly. Your passion and energy, paired with a wealth of knowledge, set the stage for a remarkable journey through the local traditions and trends. As you educate and lead your tours, your kind, enthusiastic, and energetic nature will shine, making every tour a memorable adventure.

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Frequently Asked Questions

Key traits of exceptional tour guides.

What do you need to excel in tour guiding? Those who stand out often blend a passion for travel with a knack for storytelling. Let’s break it down:

• Communication Skills : Clear, engaging communication is your bread and butter.
• Adaptability : Being quick on your feet in changing situations is a must. Can you think of a time you had to pivot at a moment’s notice?
• Leadership : Strong leadership ensures your group stays safe and engaged.
• Knowledgeable : You’re the go-to for local insights and history.
• Enthusiasm : Your love for the place should be infectious. Isn’t it more fun when your guide is having a blast?

Tour Guide’s Daily Responsibilities

Wondering what your day-to-day might look like? You’ll wear many hats:

• Preparing and sharing the itinerary
• Safety is a priority: keeping headcounts and being aware of emergency procedures
• Storytelling and sharing fascinating tidbits
• Customer service can’t be overlooked: addressing concerns and ensuring satisfaction
• Let’s not forget logistics: managing timings and transportation

Did you know? The average tour guide takes care of 20-30 people per tour. That’s a lot of names to remember!

Certifications for Professional Tour Guides

Certifications — are they worth it? Absolutely. They’re a testament to a guide’s commitment and expertise. For instance, obtaining a certificate from the International Guide Academy can be a smart career move.

Elevating Tour Guiding Skills

Ready to up your game? Continuous learning is key. Here’s how:

• Attend workshops
• Engage with other tour professionals
• Stay updated on the latest travel trends

Crafting a Memorable Tour with Technique and Script

The way you present your tour can make all the difference. Here’s where technique and script come alive:

• Engaging Scripts : Captivate with stories rather than dates.
• Technique : Vary your tone, use pauses, and don’t be afraid to add a personal touch.

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David Ciccarelli, is the Founder and CEO of Lake. He is based in Toronto, Canada, and is an expert in management, business administration, strategy, product development, and customer experience. His educational achievements include the Owner President Management Program at Harvard Business School (2019-2022) and the QuantumShift Program at Ivey Business School in 2017, aimed at CEOs of growing businesses.

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Tour Guide Tips And Tricks (Top 7 Tips to Enhance Your Tour Guiding Game)

• Digital Nomad Travel Guide
• December 26, 2023

Tour guides can excel by mastering storytelling and engaging with guests. Effective tour guides should possess in-depth knowledge, clear communication skills, and flexibility.

Within the dynamic field of tour guiding, professionals face the unique challenge of ensuring a memorable and informative experience for guests. This demands a blend of historical expertise, the charm of a storyteller, and the ability to anticipate and respond to the needs of a diverse group of travelers.

Crafting an unforgettable tour experience hinges on the guide’s adeptness at sharing insights and facilitating interactions that resonate deeply with their audience. To flourish in this role, it’s crucial for guides to consistently refine their skills, adapt to various situations, and foster a warm, welcoming atmosphere that encourages guest participation. By striking the right balance between education and entertainment, a tour guide can transform a simple excursion into an enriching adventure that visitors will cherish.

KEY TAKEAWAYS

• Master Storytelling with Empathy: Weave captivating narratives that engage diverse audiences, while being mindful of cultural sensitivities and adjusting your approach to cater to different interests and needs. Remember, inclusivity and understanding are key to creating a welcoming environment for all.
• Plan for Safety and Surprise: Craft organized itineraries with ample time for exploration and breaks, while always prioritizing the safety and comfort of your guests. Surprise them with hidden gems and thoughtful gestures, but ensure these surprises don’t put anyone at risk or discomfort.
• Be a Local Knowledge Champion:  Continuously expand your knowledge base through research and exploration, becoming the ultimate insider on your destination. This allows you to answer questions confidently and guide your guests to authentic experiences while respecting local customs and traditions.

Table of Contents

Enhancing Your Tour Guiding Skills

Embarking on a journey to become a more dynamic and impactful tour guide is an exciting challenge that requires dedication and a passion for storytelling. Whether leading a group through ancient ruins or a bustling cityscape, the ability to captivate and educate your audience is paramount. In the following sections, we will explore several key strategies to take your guiding abilities to the next level, ensuring your tours leave a lasting impression.

Mastering The Narrative For Memorable Experiences

A tour is much more than a mere walk; it is an immersive experience that should transport your audience through time and culture. To master the narrative, a tour guide must:

• Interweave intriguing anecdotes with the facts to keep guests engaged.
• Use thematic storytelling to connect various points of interest.
• Employ pauses and emphasis to highlight the most important elements.

Sharpening Your Historical And Cultural Expertise

An in-depth understanding of the historical and cultural background of the tour location is crucial. To sharpen your expertise:

• Keep up-to-date with the latest research and insights related to your tour area.
• Build a repertoire of relevant and lesser-known facts to surprise your audience.
• Connect with local historians or cultural experts to deepen your knowledge base .

Improving Engagement Through Storytelling Techniques

Storytelling is the heart of a memorable tour. Implementing effective techniques can significantly improve engagement . Some methods include:

• Utilizing descriptive language to create vivid mental images.
• Engaging the senses by encouraging the group to touch, taste, and smell when appropriate.
• Asking provocative questions to inspire curiosity and participation.

Tailoring Your Approach To Diverse Traveler Needs

Each traveler is unique, and a skilled tour guide must tailor their approach to cater to different interests and needs. To ensure a personalized experience:

Acknowledge different preferences and adapt the tour pace and content accordingly .

Tour Guide Tips And Tricks For Effective Communication

Outstanding communication skills remain the cornerstone of any successful tour guide’s repertoire. Whether narrating historical facts or engaging in lively chitchat, the ability to convey information thoroughly and entertainingly makes all the difference. Tour guides looking for insider secrets to captivate their audience can benefit from the following practical tips and tricks for effective communication.

Cultivating Clear And Captivating Speaking Abilities

Articulate speech coupled with engaging storytelling transforms a standard tour into an unforgettable adventure. To achieve this, consider these approaches:

• Enhance your diction: Practice pronouncing words clearly to avoid misunderstandings.
• Vary your tone and pace: Use inflections and tempo changes to maintain interest.
• Stay knowledgeable: In-depth understanding of the subject matter will boost your confidence and credibility.

Using Body Language And Non-verbal Cues Effectively

Non-verbal communication is a potent tool for tour guides. Follow these pointers to master your body language:

• Maintain eye contact: This builds a connection with your audience and makes them feel involved.
• Use gestures: Appropriate hand motions can help illustrate your points and add dynamism to your narrative.
• Position yourself strategically: Place yourself where everyone can see you without obstruction.

Handling Questions With Poise And Accuracy

Responding to questions accurately and confidently can establish your authority and trustworthiness:

Managing Group Dynamics And Maintaining Interest

Guiding a group requires maintaining a delicate balance to keep everyone’s interest. Discover how with these strategies:

Read the crowd: Gauge the energy levels and interests of the group to adjust your approach accordingly. Facilitate interactions: Encouraging group participation can create a more memorable experience.

Manage time smartly: Craft your tour to include time for exploration, questions, and rest. This keeps the group engaged and not overwhelmed.

Integrating Technology In Tours

Technology revolutionizes the way we travel and the role of a tour guide is no exception. By embracing digital advancements , tour operators can create memorable and engaging experiences that both educate and entertain . From mobile applications that offer interactive learning opportunities to social media platforms that build excitement and connection before the tour even begins, the potential for technology to enhance guided tours is boundless. Let’s delve into some of these innovative approaches that are transforming the travel industry.

Mobile applications are invaluable tools for tour guides looking to add an educational layer to their tours. With features like GPS-triggered content , real-time information, and augmented reality , learning becomes an interactive and immersive experience . Here are a few ways to employ these apps:

• Interactive Maps: Guide visitors through landmarks with detailed maps that offer historical facts and anecdotes at each point of interest.
• Scavenger Hunts: Encourage exploration with app-driven quests that unlock stories and trivia as visitors discover new locations.
• Language Support: Facilitate understanding with multilingual support for non-native speakers to follow along comfortably.

Social media platforms are a dynamic way to enhance the visibility of your tours and forge a community among participants. Effective strategies include:

• Creating event pages for upcoming tours to spark interest and encourage shares and RSVPs.
• Sharing behind-the-scenes content and sneak peeks to heighten excitement for the experiences ahead.
• Encouraging participants to share their experiences post-tour, creating a ripple effect that can attract future customers.

By integrating various multimedia tools, tour guides can dramatically enhance the storytelling aspect of a tour. Consider the following:

These tools not only bolster engagement but also cater to different learning styles, making the tour accessible and memorable for all participants.

Safety And Professionalism In Guiding

As a tour guide, your priority is to ensure that your group has an enjoyable and memorable experience . However, it’s vital to balance this with a steadfast commitment to safety and professionalism . Tour guides are seen as the front line of the travel and tourism industry; thus, adhering to best practices in these areas not only safeguards your participants but also enhances the overall quality and reputation of your services.

Adhering to safety protocols for different tour scenarios

Understanding different tour scenarios and their associated risks is fundamental for any tour guide. Be it a tranquil walk through historical towns, an exhilarating bike ride in the countryside, or an adventure-packed trek in the mountains, each situation calls for specific safety measures :

• Urban Tours: Emphasize the importance of staying together and being aware of traffic and surroundings.
• Wilderness Excursions: Discuss wildlife safety, weather preparedness, and leave-no-trace principles.
• Activities like snorkeling or zip-lining: Review proper techniques, equipment usage, and emergency procedures beforehand.

Ensuring a respectful and inclusive environment

Promoting a culture of respect and inclusion is not only the right thing to do, but it also improves group dynamics and enhances the experience for all. Foster this environment by:

• Using language that is welcoming to all participants, regarding their background or abilities.
• Avoiding assumptions based on appearances or behaviors and encouraging participants to share their perspectives.
• Being mindful of different cultural norms and adjusting accordingly to be considerate of all participants.

Maintaining a professional demeanor under pressure

Occasionally, tour guides face unforeseen circumstances that can test their composure. Whether dealing with late arrivals, unanticipated weather changes, or challenging participants, it’s crucial to:

Personalizing Tour Experiences

Stellar tour experiences hinge on customization. A tour guide’s deft touch in tailoring the journey to individual preferences can transform a standard outing into a memorable adventure. Personalizing tour experiences not only enhances satisfaction but also increases the likelihood of glowing reviews and repeat clientele. By recognizing the varying interests and expectations of guests, savvy tour guides craft an immersive and interactive experience that resonates on a personal level.

Recognizing The Importance Of Personalization

Today’s travelers seek unique experiences that connect with their personal interests and passions. Acknowledging this trend, tour guides can gain an edge by investing effort to understand their audience. A personalized approach begins with pre-tour communication to gauge preferences, followed by meticulous planning to tailor the content accordingly.

Adapting Tours To Cater To Specific Interests

Each traveler is distinct, with a unique set of interests. Some may be history buffs, others might cherish local cuisine, while several could be fervent photographers. Adapting tour itineraries requires creativity and resourcefulness in modifying the narrative and stops to cater to these interests. Here are some strategies to customize tours:

• Conduct pre-tour surveys to determine what your group is most excited about.
• Offer a range of tour paths and allow guests to choose their adventure.
• Prepare anecdotes and trivia that relate to different hobbies and preferences.
• Integrate hands-on activities or behind-the-scenes access where possible.

Creating Moments Of Surprise And Delight

The pinnacle of personalization lies in the capacity to orchestrate moments that astonish and please guests. A well-timed surprise, a thoughtful gesture, or an unexpected detour adds an element of delight to the tour experience. These moments might include:

• An impromptu stop at a hidden gem not listed in the itinerary.
• Personalized recommendations for further exploration post-tour.
• Special treats or souvenirs that reflect the interests of the group.

Such initiatives ensure guests walk away with stories worth sharing and a deep-seated appreciation for the bespoke tour experience.

Continual Learning And Adaptation

In the ever-evolving tourism industry, the most successful tour guides understand that knowledge is never static . The ability to continually learn and adapt is not just advantageous; it is essential. To stay ahead in this dynamic field, embracing new strategies, updating your expertise, and analyzing client feedback are all part of the game. With a dedication to professional growth, tour guides can transform every tour into a memorable, educational, and enjoyable experience for their clients.

Staying Current With Industry Trends And Insights

To remain relevant and effective, tour guides must have their fingers on the pulse of the latest happenings within the sector. Staying current with industry trends means exploring new destinations, understanding evolving tourist preferences, and being aware of technological advancements that can streamline the tour experience.

• Subscribe to industry journals and blogs.
• Attend tourism conferences and webinars.
• Follow influential figures and organizations on social media.

Seeking Feedback And Implementing Improvements

Continuously improving service quality is paramount for any tour guide striving for excellence. Seeking feedback from clients provides invaluable insights that can shape future tours. Implementing improvements based on this feedback demonstrates a commitment to customer satisfaction and personal growth.

• Distribute feedback forms at the end of each tour.
• Analyze feedback for common patterns and suggestions.
• Make actionable changes to address constructive criticism.

Engaging In Professional Development Opportunities

Another key aspect of continual learning involves taking advantage of professional development opportunities . Attending workshops, acquiring additional certifications, and engaging in peer discussions not only refines your skills but also expands your network within the tourism industry.

Credit: www.checkfront.com

What skills should a tour guide have?

So you’ve got the passion, the knowledge, and the wanderlust – now it’s time to hone your skills and become a tour guide who leaves travelers begging for more. But where do you start? Let’s dive deep into the essential skills that will elevate your tour guiding game from good to legendary .

1. Communication is King (and Queen):

• Vocal Clarity:  Project your voice like a rockstar, enunciate clearly, and modulate your tone to keep listeners engaged. Remember, you’re competing with rustling leaves and city hum.
• Active Listening:  Pay attention to your group’s energy, questions, and body language. Adjust your pace, repeat key points, and tailor your explanations to their interests.
• Storytelling Magic:  Weave facts, anecdotes, and humor into captivating narratives that bring history and culture to life. Make your listeners feel like they’re stepping into the past!

2. Empathy: Your Secret Weapon:

• Read the Room:  Sense when to crack a joke, when to offer a shoulder, and when to simply listen. Understand that travel can be stressful, and cater to individual needs.
• Cultural Sensitivity:  Be mindful of diverse backgrounds and customs. Adapt your language and humor to avoid unintentional offense.

3. Problem-Solving Ninja:

• Think on your Feet:  Expect the unexpected! From missed trains to grumpy tourists, be ready to navigate challenges with a calm head and creative solutions.
• Resourcefulness is Key:  Know your way around – hidden restrooms, backup transportation options, alternative activities – and always have a plan B.

4. Charisma: The Dazzling Aura:

• Confidence is Contagious:  Believe in your knowledge and passion, and your enthusiasm will rub off on your group. Exude a positive attitude that makes exploring a joy, not a chore.
• Authenticity Wins:  Be yourself! Let your personality shine through, and your genuine interest in the destination will resonate with your audience.

5. The Power of Planning:

• Master of Time:  Organize your itinerary meticulously, factoring in breaks, transportation, and unforeseen delays. Keep your group informed and on track.
• Itinerary Architect:  Craft engaging routes that balance iconic landmarks with hidden gems, catering to diverse interests and maximizing time.

Beyond the Essentials:

• Memory Palace:  Train your brain to recall dates, names, and anecdotes with ease. A well-informed guide is a trusted companion.
• Professional Polish:  Dress appropriately, maintain personal hygiene, and project a confident demeanor. You’re the face of the experience.
• Public Speaking Prowess:  Hone your public speaking skills to deliver information clearly, engagingly, and with a touch of humor.
• Punctuality is Power:  Arrive on time, stick to the schedule, and respect your guests’ valuable vacation time.
• Research Rabbit:  Continuously expand your knowledge base. Read local news, explore hidden corners, and stay updated on cultural events.
• Energetic Explorer:  Match your group’s pace and enthusiasm. Show them the joy of discovery with your infectious energy.
• Organized Adventurer:  Keep your notes, maps, and materials readily accessible. A disorganized guide leads to a chaotic experience.
• Patient Pathfinder:  Not everyone learns at the same pace. Be patient with questions, offer additional explanations, and ensure everyone feels included.
• Improvisation Improvisation!:  Be prepared to adapt your plans on the fly. A detour due to construction? Turn it into an impromptu scavenger hunt!

Bonus Skills:

• Creating Engaging Itineraries:  Tailor tours to specific interests, age groups, and activity levels. Offer unique experiences like cooking classes or local market visits.
• Handling Health Emergencies:  Be prepared to deal with minor medical issues and know where to find necessary resources.
• Organizing Additional Trips:  Offer optional excursions or side trips to cater to adventurous spirits.
• Outgoing Ambassador:  Be a friendly face, recommend local restaurants and shops, and help your guests connect with the local community.

Remember, tour guiding is more than just sharing information – it’s about creating unforgettable memories. By mastering these skills, you’ll transform into a guide who doesn’t just lead, but inspires, educates, and entertains.

What Are Some Tips for Both Tour Guides and Tour Leaders to Enhance Their Skills?

As a tour guide, it’s important to know the difference between tour guide and tour leader . Understanding this distinction can help enhance your skills as you navigate through different destinations. Additionally, constantly seeking feedback, staying knowledgeable about the local culture, and perfecting your storytelling abilities are essential to excel in this field.

Frequently Asked Questions Of Tour Guide Tips And Tricks

What are suggested tips for tour guides.

Engage your audience with enthusiasm and compelling storytelling. Master local knowledge to answer questions confidently. Maintain punctuality to respect the tour’s timeframe. Show empathy and adaptability to meet group needs. Always prioritize safety and comfort for all participants.

How Can I Be The Best Tour Guide Ever?

To be the best tour guide ever, engage guests with enthusiasm, share in-depth local knowledge, tell captivating stories, listen actively to participants, and stay positive and patient.

What Should A Tour Guide Not Do?

Here are some things that tour guides should avoid doing:

Being late : Tour guides should always arrive on time and be ready to start the tour at the scheduled time. Being late can inconvenience guests and cause delays for other tours.

Rushing the tour : Tour guides should not rush the tour or try to finish it early. This can make guests feel like they are not getting their money’s worth and can lead to negative reviews.

Being unprepared : Tour guides should be prepared for the tour and have all necessary equipment and materials ready. They should also be knowledgeable about the tour and the area they are guiding.

Interrupting guests : Tour guides should allow guests to ask questions and speak without interruption. Interrupting guests can be rude and make them feel uncomfortable.

Touching guests : Tour guides should never touch guests unless it is to offer assistance or help with gear related to the tour.

Being disrespectful : Tour guides should always be respectful to guests and avoid making inappropriate comments or jokes.

Ignoring safety rules : Tour guides should always follow safety rules and ensure that guests are safe during the tour.

What Is The Most Important Technique The Tour Guide Must Possess?

The most important technique for a tour guide is excellent communication skills. 

Armed with the insights shared, you’re now prepared to elevate your guiding game to new heights. Remember, the art of tour guiding thrives on enthusiasm, knowledge, and adaptability. Keep these tips and tricks in your back pocket, and watch as you transform each tour into an unforgettable journey for your guests.

Embrace the journey ahead, and happy guiding!

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Why the Best Way to Travel is With a Tour Guide?

• Where Do Tour Guides Make the Most Money? (Global Hotspots for 2024)

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What to do instead of traveling (15 brilliant & great alternatives to travelling), about the author.

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How To Be the Tour Guide That Everyone Loves

We all love watching people’s eyes light up when they learn something new. Unless you love boring the hell out of people, you need a way to deliver the interesting facts without putting people to sleep. Here’s a few ideas to get people to love you as a guide and your team:

1. Take a personal interest in your guest. Endear yourself to your guests by having at least a small chit-chat with as many as possible. Find out where they’re from and how they’re enjoying the local area.

It’s the simple, small touches like this which spark the feeling of value that people get out of your tour. Being friendly is the foundation, and taking a personal interest builds on that – it makes people feel special.

As you can imagine, I’ve been on many tours all around the world. I enjoy going in as a quiet observer to see how things are being done by businesses in various places. The percentage of guides who take the time to chat and take an interest in me as a person is well below 50%. What a missed opportunity to build a connection with those people.

See if you can find ways to get guests to interact with you (opens in a new tab) on your tour instead of dumbly listening.

2. Tell a story. I’ve suffered through tours where the guide has spent hours spitting out historical data without context.

When people overload you with information, you find yourself begging for the end. The exact year a big event happened is nothing compared to why and how it happened. Find the interesting nuggets, and weave the information into a narrative. Make it so people can place themselves into the scenario you are building and – here’s the key – really feel how the people live (or lived) in the context. If it’s a nature-related tour, you can still build narratives. There’s a story everywhere. With the help of our blogging service (opens in a new tab) , you could have stories on your website too.

The fact that a building used to be important may not make it important now. It’s the human angle of that building which people will find most interesting, or how it relates specifically to them. For example, with a group from India, you could show them sites in your city that have historical links to their country.

3. Inject a bit of humor. You don’t need to be a jokester, but the occasional spot of humor will help. Think about it: people love laughing. Give them the thing that they love, and they will appreciate you for it (opens in a new tab) .

It’s not about writing a million jokes. Find the interesting and crazy stories, flesh them out and focus on them. Find the contradictions that can be amusing.

4. Get dramatic! Get your guests to close their eyes and listen to your voice as you tell the story of the place and get them to feel the emotions of your characters. If talking about history, you can create an example character to talk about how someone would have lived during that time.

As you visit each place, show how your historical persona would have participated in that place and how it impacted their society as a whole. You could even create multiple characters – one upper class, one middle class and one working class. Use this to show how each of them interacted with the same place but in dramatically different ways.

The best guides are those that help you see something in a completely new light. Be that person.

5. Master the small touches. It’s the small touches that people remember and set you apart from an ordinary operator.

Bring sun block, free cold water or free snacks. This will show you as a genuine human being who cares about your guests besides just the dollars they can bring to you.

Even if you put up gigantic notices on your site and in your office saying ‘YOU NEED TO BRING SUN CREAM’, people will always forget. If you’ve been in business for more than two days, you’d know this. Prepare for people’s mistakes and the things that they forget, and they’ll thank you for it.

Another small touch is to provide a small info booklet at the start of the trip so people can follow along with what is happening.

It’s all about being a human being and doing things with love. If you’re asking yourself ‘how can I have the best tour possible?’, all this stuff will come naturally.

6. Be flexible to the needs and interests of your guest. The best tours are the ones where the guide can find points of interest to show each person so they can connect on an individual level.

Treat children like gold

If you have children, you’ll know what it’s like to travel with them. Sunshine, happiness and smiles 100% of the time, right?

Endear yourself quickly to parents by catering to their children. Play packs, snack packs or even just a free bottle of water will go a long way.

If your tour is child-friendly, take care to emphasize this in the tour descriptions. Show children in the photos you have on your site so that prospective customers understand that you can cater to families. Even something that you think would obviously cater to children may not be so obvious to another person.

A couple of ideas to make the tour more pleasant for kids:

1. Include them in the fun. Invite them upfront in your vehicle or to the captain’s area of the ship. Kids LOVE being placed into the seats where the ‘important people’ normally sit. People treat children like an annoyance, but if you treat them like a worthy human being, you’ll seriously make their day. Show them the various widgets that make up your operation. (Depending on the circumstance you may want to clear this with the parents first.)

2. Prepare fun packs — coloring, small games…The best idea I ever saw was a list of things the kids have to spot on the trip, and if they spot all 15, they get to pick from a lucky dip. It’s a great way to keep them engaged and enjoying themselves!

3. Bring things that parents need yet sometimes forget — baby wipes, bottled water, tissues, sun cream, band-aids.

Put a smile on that child’s face, and by extension, you will put a smile on the face of their parents (i.e., those people who paid you the money and may well leave you a glowing review the next day on TripAdvisor).

Update your website and find more tour guests to impress with us (opens in a new tab) !

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Traveling Without a Passport

Everything Your Tour Guide Wants You to Know Before You Travel

So you’ve booked your trip, taken leave from work and saving hard for your next trip of a lifetime. It’s around this time you’ll start to have many questions about what happens on tour.

Travel to: Europe

During my nine years on the road as a tour guide in Europe, the most important part of any adventure is being prepared, and I have come to believe that having realistic expectations about your trip is one of the most important things you can do to ensure an amazing experience. But how do you know what to expect when it’s your first time on tour?

To help keep your mind at ease, these are the most popular questions that almost every single passenger would ask me on day one of every tour. So, to save you the concern or queries, this is your complete guide featuring everything your tour guide wants you to know before you travel.

Are you ready for a touring adventure of a lifetime?  

What happens if I miss the coach?

People who are generally punctual should never be concerned about missing the coach and it’s important to understand that passengers are never left behind, but sometimes a passenger misses the coach. The truth is, the needs of the many, outweigh the needs of the few and if you’re a punctual person, I’m sure you agree.

See Also: Group Tours Vs Solo Travel: Which Travel Style is For You?

If it’s just a trip back to the hotel, simply make your own way via public transit or taxi. If neither are available, ask for help from a local. In the very worst case if you miss a journey from one city to the next, ask the hotel reception for assistance as to how to make your way to meet with the group and contact your tour guide or the tour company to let them know your plans – they’ll be worried about you!

Tip: Set your watch forward by 5 or 10 minutes – it’s much harder to be late this way!

Will I have my tour guide’s phone number?

Some tour companies have a policy that their tour guide must provide a phone number for their guests, but not all of them do. Sometimes, it is also up to the individual tour guide. What we can recommend, is you keep your hotel list with you which is usually provided with your travel documents, or upon joining the tour.

The hotel’s phone number is the best way to get in touch with your tour guide if you find yourself stuck, or you can also call the operator’s emergency phone number or your booking agent in case of emergency.

View this post on Instagram Anyone else with this is what their #Monday looked like? 📸 from @caitlinrussellx A post shared by TourRadar (@tourradar) on Sep 25, 2017 at 10:51am PDT

How do I know where to meet my group at the start of my tour?

This information is shared either on your tour voucher or trip notes. It’s usually in the hotel lobby at 9 am, but if you don’t have this information in your tour documentation, ask at reception upon arrival as your tour guide will usually post a notice in the foyer or leave a note for you at the reception. Also, look out for other travellers also wandering around looking kind of lost because they’re probably going to be joining your tour.

See Also: 5 Tours You Need to Take in Your 20s

When should I arrive in the city where my tour starts?

Some tours begin in the morning, but many will start in the evening. If the tour begins in the morning, you should arrive the day before and stay overnight in, or nearby the tour hotel. If your tour begins in the evening, you can comfortably arrive on the same day – just check the itinerary first.

See Also: How to Save Money on Food at the Airport in Europe

It’s best to look for a flight which arrives around midday, as by the time you get to the hotel, you should be able to check in and most hotels worldwide, will allow check-in around 2 pm. If you arrive earlier and want to explore the city on your own, most hotels will allow their guests to store luggage at the hotel before check-in. If in doubt, just ask.

View this post on Instagram This is our kind of #lunch 👌 Photo from @adventurer.ann A post shared by TourRadar (@tourradar) on Aug 24, 2017 at 10:26am PDT

How will I find my way around in my free time? What if I get lost?

Navigating a foreign city on your own can be daunting, but often results in some of your best travel stories. You have many options to find your way around, including city maps (available at most hotel receptions and tourist info centres for free if not provided by your tour guide), guidebooks, metro maps (found in metro stations) and good old Google maps.

If you don’t have data on your phone, you’ll be happy to know many destinations offer numerous cafes, bars and other public spaces with free Wi-Fi where you can download an offline map. It’s also a good trick to ‘star’ or favourite your hotel, or the coach meeting point and time on your map wither it’s digital, or on paper.

Also, ask for directions. Locals are often very friendly, so even if you don’t speak the language and they don’t speak yours, pointing to a place on the map is a universal language. If you speak English, you’ll probably be pleasantly surprised as to how many people in popular destinations are able to speak a little too if you need it. Simply ask your waiter or a shopkeeper and you’ll be on your way in no time!

Something people also tend to forget, is there are taxis everywhere. If you need to get to the meeting point in a hurry and it’s a bit too far to walk, or you want to head back to the hotel and have had enough of public transit, jump in a taxi and show the driver your map.

View this post on Instagram Some serious #MondayMotivation for everyone today✌️ photo from @_samfrith A post shared by TourRadar (@tourradar) on Jun 19, 2017 at 7:37am PDT

What about laundry?

Depending on the length of your trip, I would always recommend avoiding needing to do laundry while on tour. For small, light items, you might like to hand-wash them during a 2 night stop, or perhaps your hotel has a laundry service, which although usually expensive, is a 24-hour turn-around and very convenient.

Your tour guide may be able to direct you to a laundromat if there is one nearby, but who wants to spend their vacation doing laundry?

See Also: The Biggest Misconceptions About Group Tours

Should I bring cash or cards?

Cash machines are easily found in most locations but check first, what fees your bank is charging you for withdrawals or purchases. It’s always a good idea to have some cash on you, but less is better! Best to check out travel card options where you can withdraw when you want in the local currency

What sort of people will be on the trip?

Lovers of travel, just like you! Some tour groups are open age, others are restricted, for example to youth travel aged 18-39 or exclusively for families with children. Tours are sold globally, so you’ll usually have a good mix of nationalities on your tour, but you’ve likely booked an English language tour, so you’ll probably find the majority of your group come from countries where English is the native language. Tours are popular with solo travellers, but also with groups of friends and also couples.

View this post on Instagram Tag a friend you want to #explore with 🗺 Photo from @lizziepeirce A post shared by TourRadar (@tourradar) on Aug 29, 2017 at 12:32pm PDT

What if I have particular dietary requirements?

Communication is the key when it comes to anything you need while on tour and dietary requirements are no exception. Your booking agent will communicate to the tour operator, any information you’ve outlined at the time of booking so your tour guide should already be aware of your request.

Nonetheless, it’s always best to touch base again with your tour guide on day one when you join the tour. Requirements such as gluten-free, no red meat and vegan are all very common requests and can be easily catered for in most destinations. You can download multi-lingual cards on the internet which you print and keep in your wallet in order to overcome language barriers when you are eating at your restaurant of choice on free nights.

It’s important to note though, dietary requirements are exactly that – restrictions on your diet for health, or religious reasons, covering intolerances, allergies and omissions. Tour guides are generally unable to cater for simple food dislikes. 

What does my tour guide do?

In many destinations these days, in order to walk around a city, explaining monuments to a group, you must be licensed for that particular destination. Many tour operators have a tour guide and driver who facilitate the tour, but your tour guide is different from a local guide. Knowledge and experience will vary from one tour guide to the next, but generally speaking, your tour guide is there to coordinate your tour and to help you enjoy your trip.

Do I need to advise if I have a medical condition?

While your health is somewhat of a personal issue, it’s important your tour guide is aware of any pre-existing medical conditions that might affect your trip. This puts them in the best situation to offer advice or direction should you need medical assistance while on tour, or seek out help in case of emergency.

View this post on Instagram What would your #Pisa photo look like? This one is from @travelbloggeres 🙌 A post shared by TourRadar (@tourradar) on May 16, 2017 at 9:09am PDT

How much time will I spend on the coach?

Naturally, this depends on your itinerary. If you’re curious, you can search the distances on Google maps before your trip which will ensure you’re closer to accurate expectations, but the mere distance you travel is not the only thing to consider when estimating driving times. How long you’re on the coach will also depend on the types of roads you’re on (highways or B roads) and unforeseen circumstances like poor weather or traffic.

Always overestimate when setting your expectations for drive times! In general though, on a typical driving day, you’ll set off from the hotel around 8 am or 9 am and arrive at your destination around 5 pm to check into your hotel. You’ll stop en route for comfort stops every 2-4 hours for a bathroom or food break, and on some days, stop to visit points of interest along the way too.

View this post on Instagram Weekend #goals right here 😎✌️ 📸 from @heyitsjessvalentine #gotouring A post shared by TourRadar (@tourradar) on Apr 27, 2018 at 1:22pm PDT

Is there a toilet on the coach?

Larger coaches are usually equipped with a toilet, but they are generally not the most pleasant of places to go! Your tour driver and tour guide will be making regular stops, so you can always ask how far you are from the next break before you make any decisions!

Are my belongings safe on the coach?

Tour drivers are very proud people and a good driver treats his coach like one of his own offspring. While coaches are always locked while unattended, just like cars, they can be broken into, unfortunately, so it’s not recommended you leave valuables in there for extended periods. If you do choose to do so, you do at your own risk.

View this post on Instagram Guy meets #Gaudi – 📸 from @delafuente___ A post shared by TourRadar (@tourradar) on Jan 8, 2018 at 5:58pm PST

What’s included on my tour?

This information is outlined in your trip notes and also online. It’s important you’re familiar with the inclusions so as not to be surprised while on your tour. Typically, on many group tours, all accommodation and tour transport is included, along with some sightseeing, plus your breakfasts and some evening meals, but lunches are rarely included.

Premium tours may also include certain experiences like a cooking class or performance, but no tour is the same as the next, so it’s always best to familiarise yourself with your particular tour inclusions before setting off. Museum entry fees, shopping, food and drink, plus things like taxi fares, should you choose to do your own thing in a city, will be at your own expense.

I am travelling solo and booked twin share, who will I share my room with?

Most tour companies who offer for solo travellers to be paired with another traveller will pair you with someone of the same gender. The pairing of solo travellers is usually done at random, so remember, communication is important. If for any reason, you are unhappy with your roommate, the best thing to do is to speak confidently with your tour guide. There may or may not be a possibility to swap with someone else, or you may be given the option to pay for a solo room upgrade where available.

It’s important to note that some tours which offer accommodation in multi-bed dorm rooms will offer only mixed gender accommodation.

What should I pack?

Aside from the essentials, like comfortable walking shoes and suitable clothes for the season you’re travelling in, you might also want to pack some smart casual evening wear. My absolute essentials are a phone, phone charger, adapter and wallet and I always double and triple check for my passport. It’s not a bad idea to photocopy your passport and leave a copy in your suitcase, and it’s also wise to have duplicate bank cards, which you should also leave in your suitcase.

See Also: The Perfect Italy Packing List For Summer

It’s also a good idea to wear a watch as you’ll have many meeting times on a tour and also a pen for marking your map. Remember too, that many things like clothes and toiletries can be bought in-destination if you’ve forgotten them, (many better hotels also offer basic toiletries at reception), but if there’s anything you need to buy, your tour guide can tell you where to find them.

Tip: When packing, less is more! Your luggage will be easier to manoeuvre and you’ll have more room for things you’ve bought.

View this post on Instagram When it's finally Friday and you can start planning your next escape! 🙌 – 📸 from @belenhostalet A post shared by TourRadar (@tourradar) on Sep 22, 2017 at 4:00am PDT

Do I have to tip my tour guide and driver?

A gratuity or tip, is, by definition, your choice as a traveller and while unusual in some cultures, it’s common practice in many cultures and within the tourism world. Usually, the tipping etiquette for your particular tour will be covered in your tour documentation, but it’s always up to you. Giving a tip is an opportunity to express gratitude to your tour guide and driver for a job well done.

View this post on Instagram Anyone else wish they were in #Greece right now? – 📸 from @wander_pip A post shared by TourRadar (@tourradar) on Oct 4, 2017 at 1:55pm PDT

A final word: as told by a tour guide

Travel truly is a delight for the senses. Taking in new sights, sounds, foreign cultures and foods day in, day out is always going to be a step away from your day to day back home and often makes for a good night sleep at the end of the day. Take the time to slow down while on tour, to stop for a coffee and watch the world go by and to take a breather. Drink water too, active people need nourishment!

Most of all, be open-minded and considerate of others. It’s impossible that everything always goes to plan, but this is the joy of not only travel but life too and where the best stories come from! Be patient and teach yourself how to say ‘oh well’ when things are not within your control. After all, holidays are for relaxing!

Finally settled down in Vienna after 9 years of leading tours in Europe, Leona first joined TourRadar in 2016. She speaks four languages and enjoys cooking authentic traditional recipes, walking in the hills around Vienna and arranging beer coasters so they're all facing the same way.

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• Tourism Best Practices

How To Be A Better Tour Guide

As a tour guide, you are a part of the hospitality and customer service industry and we know it isn’t always easy.  We’ve all heard the horror stories; demanding clients, late arrivals, unsatisfied customers, and troublemakers.

We wanted to help you out, so we’ve come up with a useful guide that will help you deal with “eccentric” customers and, overall, be a successful tour guide.

Don’t Just Be a Good Tour Guide, Be a Great Tour Guide

There are thousands of good tour guides out there, but don’t just be ordinary, be extraordinary! Learn what the difference is between a good tour guide and great tour guide.

1. Introduction

A Good Tour Guide: Introduces themselves, welcomes you to the tour, and gives a brief breakdown of the schedule.

A Great Tour Guide: Gets to know their tour group.

Action Step:   Ask where your group is from, why they’re visiting, and what their interests are.

Get the group to get to know each other

Action Step: Play a game of Elimination Rock, Paper, Scissors, where you get everyone to pick someone to play against.  The loser stops playing while the winner continues to play with another winner until their are only two people left.  This is a great way to break the ice in a short time, without too much small talk.  Maybe even think of a small prize to award the winner.

2. Sight-Seeing

A Good Tour Guide: Shows his/her group all the sights on the tour.

A Great Tour Guide: Maximizes enjoyment on the tour

Action Step:  Do some research to map out when the best sights will be the least crowded.

Listens to what his/her group wants

Action Step: At the request of one of your group members, show any additional sights that they want to see.

Recommend the best places to eat, shop, and buy souvenirs

Action Step: Recommend the best places to eat shop and buy souvenirs.  Don’t base your recommendation off of a commission you may receive from a store.  Travellers have a good sense for when they are being pushed into a retail situation that benefits the guide.  Emphasize quality and experience.

3. Time Management

A Good Tour Guide: Will make sure that you stick to the schedule and see all the sights on time.

A Great Tour Guide: Is Flexible

Action Step: Be aware of the start and end time of the tour but if your customers are enjoying a particular sight, let them stay a while.

Doesn’t Rush

Action Step: Don’t rush your customers, remind yourself that you are on their time.

4.  Commentary

A Good Tour Guide: Gives a basic historical and cultural background of the sights.

A Great Tour Guide: Is a story teller

Action Step: Be passionate about your story telling – Use arm gestures, a high speaking volume, and facial expressions.

Watch this video on how to be a great story teller

Integrates personal anecdotes

Action Step: Tell your group your personal thoughts on the good, the bad, and the ugly of your city – trust me, they’ll laugh!

5.  Local Knowledge

A Good Tour Guide: Is familiar with the city and/or country of the tour.

A Great Tour Guide: Is a traveller

Action Step: Include stories from your own traveling adventures.

Really understands the city and/or country they are guiding

Action Step: Highlight the uniqueness of the city and/or country compared to other cities and countries.

6.Conclusion

A Good Tour Guide: Says his/her closing remarks and thanks you for coming.

A Great Tour Guide: Cares about the rest of his/her group’s trip

Action Step: Reccomend other sights, restaurants, etc. that you didn’t get to show them on the tour.

So there you have it- the difference between a good tour guide and a great tour guide.

Another factor of how to be a great tour guide is how you deal with difficult customers.

How to deal with customer complaints and late guests – two very common occurrences on tours.

How To Deal With Complaints

Working as a tour guide in the hospitality industry means that the customer is always right, even if they’re wrong.

Learn how to deal with customer complaints as democratically as possible with these tips and tricks.

Run a Great Tour

Instead of putting out fires, prevent them! Right from the start, be a professional, organized, and  fair tour guide.  Don’t give your customers anything to complain about!

Be Clear About Your Complaint Policy

During the introduction of your tour, be clear about your complaint policy.

• That you will do your best to make everyone on the tour happy.
• That you are willing to hear what everyone has to say.
• That you will respond as quickly and fairly as possible to the complaint.
• The procedure the guest has to follow to file a complaint.
• How you and your team will respond to the complaint.

Be Professional

Since it can be difficult to deal with angry guests, train your staff ahead of time so that they are familiar with the procedure on how to deal with complaints.

Here are a few good rules of thumb to follow:

• Respond quickly: The guest will want to feel like you heard them and that you care about their complaint.  Dealing with the complaint quickly also means the customer is less likely to post their complaint on a site like TripAdvisor.
• Show your guest that you are listening: Use your body language to show the guest that you are actively listening to their complaint – Nod your head, keep eye contact, and verbalize that you understand.
• Thank your guest: Thank your tour guests for raising their concerns.
• Be patient, calm and empathetic: The guest may be acting unreasonable, but that doesn’t mean that you should too – If you remain patient, calm and empathetic then they will likely mimic your approach.
• Verbalize how you will manage the complaint: Letting the guest know what your plan is to manage the complaint will make them feel satisfied. Breakdown what happens next and when.
• Involve your guest in the solution: Ask them if there is anything that they would like you to do to solve the problem.
• Update your guest on the status of their complaint: Let your guest know that you haven’t forgotten about them and where their complaint is in the filing process.

Send a follow-up email asking your guest how they are doing – If necessary, send a discount or promotional offer.

Remember that your reputation is on the line and unhappy customers will likely share their tour experience – So deal with complaints as best as you can!

Another difficult situation that can arise when running tours is late guests.

How To Deal With Late Guests

Organizing a large group of customers comes with a set of challenges – late guests being one of them.

Learn how to deal with late guests with these 5 tips and tricks!

Set Precedent

Set a time that the tour starts and make sure the tour actually starts at that time – As the tour guide you should be there about 15 minutes early to prepare anyways.

Being at the start location on time and starting on time shows your guests that you are taking your job and the tour seriously.

Set Reminders

Communicate as much as possible with your guests – Along with the tour’s itinerary, send text or email reminders 3-4 hours before the tour reminding your guests of the time and the location.

Be Strategic

Choose a strategic location for the start of the tour – Choosing a place that is difficult to find will increase the likelihood of late guests.

Send a map with a clearly marked route to the start location.

Be Prepared

Prepare a system for your late guests – Let them know where they can reach you or the tour office to find out your next location

Or send them the times and locations of all the spots on the tour so that they can meet you there.

If there is a crucial time and place that all the guests must be – for example, if the van leaves at 8:30 sharp, be clear and emphasize this point!

Remind them a few times that if they aren’t there on time, they will be left behind, but in the nicest way possible, of course.

Check out these 5 resources that can help you be an even better tour guide .

Written By | Rezgo

Rezgo helps experience providers grow their businesses with flexible online booking tools and personalized support. Focus on what you love and let us take care of the rest.

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How to double your tips as a tour guide

Tour operators want charismatic guides that know how to engage a group of people and keep them entertained until the very last second of the tour. And it’s in the guide’s best interest to provide guests with the best experience possible. The better their experience, the more generous their tips will be.

Tour guides are far from being the highest-paid professionals in the travel industry, which is why customer tips make a big difference in monthly wages. This is why in this post, we’re teaching tour guides how to double your tour guide tips from day to night.

How much does the average tour guide make in tips?

10 tips to make more money

• Provide a memorable tour experience
• Continuously improve your skills
• Offer something extra
• Increase the price of your tour
• Make a great first impression
• Ask for tips
• Flex your second or third language
• Offer a wide range of tours
• Create a brand for yourself on social media
• Network with local businesses

How much does the average tour guide make in tips? 

A tour guide’s salary and tips will depend on a variety of factors, such as the type of tour, the location, and the season. In general, tour guides can expect to earn anywhere from a few dollars to several hundred dollars per day in tips.

In the U.S., guides typically get paid an hourly wage. According to Indeed , tour guides make an average base salary of $22 per hour and receive an average of $85 in tips per day. Hourly wages largely depend on the guide’s level of experience. Guides with more than 10 years in the industry, for instance, make an average of $32 per hour.

Some guides may earn more or less depending on the factors mentioned above.

The key to earning more tips as a tour guide is exceeding guest expectations. When you deliver a great experience, your guests will be more inclined to leave a tip. Here are 10 ways you can start earning more money as a tour guide.

1. Provide a memorable tour experience

This might seem obvious, but providing a memorable tour experience is the single most important factor in receiving tips. This goes beyond providing correct and interesting information about the places you’re visiting, and includes: 

• Let your personality shine. 
• Be engaging and friendly.
• Go above and beyond to make your guests feel welcome.

2. Continuously improve your skills

There’s a wide variety of training programs and courses that can make you stand out as a tour guide. Training programs can help you polish important skills like storytelling, problem-solving, and public speaking. Many courses introduce guides to real-life scenarios and have you work your way through them, which can be especially useful for new guides. 

Check out our post about the six best training programs for tour guides .

3. Offer something extra

Consider offering special add-ons that your guests won’t find elsewhere, such as a behind-the-scenes experience or personalized food and beverage package. Anything that adds value to your tour will make it more memorable for your guests. They’ll be sure to thank you later.

4. Increase the price of your tour

Customers often relate pricing to quality. If your tour is priced $20 more than your competitors, guests may perceive you as the better or more premium experience. 

Now it’s your job to deliver a wonderful experience worth the extra $20. 

Also, if guests approach tipping as a matter of percentage, the higher the cost of your tour, the more you’ll earn in tips.

5. Make a great first impression

The first few minutes after a guest arrives can define their perception of the rest of the tour. If the check-in process is chaotic or the guide is late, your guests will likely start to feel frustrated. Those five minutes of frustration can cloud their judgment of the rest of the tour, even if it’s a great experience overall. 

Instead, tour guides should strive to impress guests right off the bat — and of course, always be on time.

6. Ask for tips

It may feel awkward to ask, but it’s perfectly acceptable for tour guides to let guests know they accept tips. At the end of the tour, you can politely remind your guests that tips are appreciated. Some may never think to leave a tip if you don’t mention it.

You can say something like this: “I really hope you enjoyed your experience today. While I don’t expect any tips, I do appreciate them!”

7. Flex your second or third language

If you speak more than one language, this is the time to flaunt your multilingual skills. Speaking more than one language means you can interact with different international tourists that only-English-speaking guides can’t. This makes you a valuable tour guide in places like Miami and New York City, where there’s an influx of international visitors. If a guest can take a tour in their native language, they’re bound to enjoy it even more.

8. Offer a wide range of tours

Offering a wide range of experiences will attract a varied clientele. You might offer tours at different times of the day — like an early morning walking tour or a sunset experience — and for different types of people.

If you offer both a food tour and an architecture tour, you have the chance to attract double the number of guests than a similar operator that offers just one. You can also try to upsell your guests within your tour offerings. If they enjoyed the food tour, they could be convinced to book the architecture tour with you, too.

As the same guests join you for more tours, you’ll quickly begin building a relationship with them. The more familiar guests become with you as their tour guide, the more inclined they’ll be to leave you a good tip.

9. Create a brand for yourself on social media

Instagram specifically is a great platform to find new customers. The content you upload on Instagram can reach hundreds of potential customers outside of your profile and inspire them to learn more about your company.

As you establish a brand on Instagram, people will also begin to view you as an expert voice in that destination. If someone comes across your page and finds a gallery of beautiful photos and informative videos about your city, they’ll start to feel more confident about booking with you. This can bring you additional credibility during your tours, which can make the experience appear more valuable. The more valuable an experience appears, the more inclined customers will be to tip.

10. Network with local businesses

Introduce your services to neighborhood cafes, hotel concierges, and even your local tourism board. Show them your social media pages, website, and reviews to prove that you’re an established member of the local tourism community. You can even print out a few travel brochures to leave with each. Then, ask them to refer guests to your tours and help you grow your business.

Guests who are referred to you will arrive with a positive first impression. They’ve just heard about how great you are, from a local none-the-less. They’re probably more excited than the guests who found your site on Google. If you meet (and exceed) their expectations, this excitement can often lead to a great tip at the end of the tour.

At the end of the day, customers will feel delighted to tip a guide that provides them with a fantastic experience. When you help your guests create amazing memories with their friends and families, they’ll want to reciprocate the kindness.

Start applying these strategies to your next tour, and watch your tips double before your eyes.

Writer Carla Vianna

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