tourism 3.0

What is Tourism 3.0?

As the world is evolving at a faster pace than ever before, so are the needs, motivations, and concerns that drive the evolution of modern societies, and hence the kind of relationship that customers wish to develop with brands, as well as what they expect from them, which ultimately challenges business models to reinvent themselves towards the so called Marketing 3.0 approach.

As explained by Philip Kotler in his book “Marketing 3.0” , this new approach considers customers as values-driven people and potential collaborators. They are increasingly concerned about issues such as poverty alleviation, sociocultural change and environmental sustainability , and expect brands to address its related challenges . Companies are increasingly expected to embed these issues deeply within their mission, leading to a new perspective that ultimately transforms the lives of the stakeholders.

Such a mission needs to be spread to all potential stakeholders with compelling stories that engage them to become part of the solution. Such stories raise the concept of marketing to the field of values , intending to leap forward from functional and emotional marketing to human spirit marketing .

Marketing 3.0 also embraces the new social wave, where customers are more aware and active, empowering them not only to participate by giving their opinions about products and marketing campaigns but also to co-create them, thus becoming key active players within the marketing strategies . This new approach demands marketers to understand human anxieties and desires, which nowadays are increasingly rooted in creativity, culture, and sustainability.

The tourism industry has embraced many of these trends and concerns with the raise of concepts such as ecotourism and responsible tourism. However, these businesses usually remain at small scale and niche focused, at a disadvantage to most conventional ones, mostly in terms of marketing power. Tourism 3.0 intends to make these niche concepts leap forward expanding sustainable development practices to a greater scale by leveraging the storytelling power of their visitors and other stakeholders motivated by their human spirit and the will to share the life-changing experiences lived in the destination.

The next destination generation intends to address these drawbacks by fostering collaboration among all destination stakeholders (employees, customers, shareholders, suppliers, government, partners, travel agents, local community, etc.) to create authentic and life-transforming experiences that appeal not only to the tourists’ functional and emotional needs, but also to their human spirit.

Furthermore, this collaboration and community involvement is leveraged to create stories about the experiences taking place in the destination, which ultimately become the main marketing content drawing attention and engaging tourists and other potential stakeholders.

Therefore, the  Vision of Tourism 3.0  consists of a tourism development based upon collaborative business models operating as open innovation ecosystems , where all stakeholders are empowered to participate in the generation of experiences and stories that address their concerns and focus on their functional, emotional, and spiritual fulfillment.

In brief, the  key value proposition  of developing the  Tourism 3.0  concept is to integrate the  social and environmental mission  into the business models, creating positive impacts in these areas, while  optimising the marketing system  through the association of the brand with these values and the alliance with partners working in these areas, which help us to  reach new target audiences  and contribute to  reducing operating costs .

The White Paper  The Vision of Tourism 3.0  explains in further detail all the key concepts and approaches to better envision Tourism 3.0.

+34 638 240 646

Email 

[email protected]

Home Tourism 3.0. Intangible cultural heritage at the heart of the tourist experience

Call for papers ethnology, anthropology.

• Social anthropology
• Information sciences
• Cultural history
• Cultural anthropology
• History of art
• Geography: society and territory

Tourism 3.0. Intangible cultural heritage at the heart of the tourist experience

Turismo 3.0. el patrimonio cultural inmaterial en el centro de la experiencia turística.

Intangible Cultural Heritage. New experiences, new horizons

Patrimonio Cultural Inmaterial. Nuevas experiencias, nuevos horizontes

Published on Tuesday, February 15, 2022

Intangible heritage is becoming increasingly important in the proposal of tourism. This has been accentuated because of the pandemic, as it has provoked a movement towards local cultures and proximity tourism. In this sense, it is necessary to consider issues such as tourism management, the use of new technologies and the perception of authenticity, among others, to ensure a sustainable future for tourist destinations.

El patrimonio inmaterial toma cada vez más importancia en la propuesta turística. Esto se ha acentuado a causa de la pandemia, ya que ha provocado un movimiento hacia las culturas locales y el turismo de proximidad. En este sentido es necesario considerar cuestiones como su gestión turística, el uso de las nuevas tecnologías y la percepción de autenticidad, entre otros, para asegurar un futuro sostenible para los destinos turísticos.

Announcement

May 11, 12, 13. Online format, free registrations

The first International Congress on Intangible Heritage is an activity organized by the research project on Intangible Heritage (PINMAT) and the Research Group on Anthropology in Heritage (GRAP), also has the collaboration of different universities and institutions. It aims to welcome both researchers and professionals and organizations dedicated to intangible cultural heritage (ICH) to reflect on its different dimensions from an international perspective, in the themes that can be seen in the symposia and planned conferences.

The close relationship between tourism and culture generates a dynamic that consists in identifying and finding more and more elements of attraction in cultural expressions for inclusion in the logic of tourism. In this way, cultural tourism was initially based on material resources such as built heritage or art, elements that generate a contemplative relationship with the visitor. Yet, now  it has integrated experiences where the visitor lives the culture first-hand thanks to the creation of new tourism products. Thus, intangible heritage is becoming increasingly important in the proposal of tourism. This has been accentuated because of the pandemic, as it has provoked a movement towards local cultures and proximity tourism. In this sense, it is necessary to consider issues such as tourism management, the use of new technologies and the perception of authenticity, among others, to ensure a sustainable future for tourist destinations.

Presentations about experiences of interrelation of the ICH with tourism, the tourism management of the ICH and the challenges and problems of the ICH in its tourist use will be accepted.

Submission guidelines

If you want to submit a presentation for a symposium, you must fill out the form (before March 28, 2022) with a proposal that includes:

• Name surname, institution and email address of the authors
• Abstract (maximum 300 words)

The coordination of each symposium will be in charge of evaluating the communication proposals, determining which ones will participate in the congress and notifying the participants in a timely manner.

• We will accept a maximum of two presentations per person, but only one may be published.
• The abstract will be submitted by March 28.
• Each presentation will have a maximum duration of 10-15 minutes.
• Communications can be presented orally in Catalan, Spanish or English.
• Acceptation of proposals: April 28.

Submission of proposals online.

Scientific committee

• Xavier Roigé Ventura (Universitat de Barcelona)
• Iñaki Arrieta- Urtizberea (Universidad del País Vasco)
• Alexandra Georgescu Paquin (Universitat de Barcelona)
• Alejandra Canals Ossul (Universitat de Barcelona)
• Mireia Guil Egea (Universitat de Barcelona)
• Elodia Hernández León (Universidad Pablo Olavide)
• Fabien Van Geert (Université Sorbonne Nouvelle)
• Camila del Mármol Cartañá (Universitat de Barcelona)
• Michael Atwood Mason (Exdirector Folk Center Smithsonian)
• Saida Palou Rubio (Universitat de Girona /Institut Català de Recerca en Patrimoni Cultural)
• Ángeles Castaño Madroñal (Universidad de Sevilla)

11 al 13 de mayo 2022. F ormato online

El I Congreso Internacional sobre Patrimonio Inmaterial es una actividad organizada por el proyecto de investigación sobre Patrimonio Inmaterial (PINMAT) y el Grupo de investigación de Antropología en Patrimonio (GRAP), además cuenta con la colaboración de distintas universidades e instituciones. Pretende acoger tanto a investigadores como a profesionales y organizaciones dedicadas al patrimonio cultural inmaterial (PCI) para reflexionar sobre sus distintas dimensiones desde una perspectiva internacional, en las temáticas que pueden verse en los simposios y conferencias planificadas.

La estrecha relación entre turismo y cultura genera una dinámica consistente en identificar y encontrar cada vez más elementos de atracción en las expresiones culturales para su inclusión en la lógica turística. De este modo, el turismo cultural basado inicialmente en recursos materiales como el patrimonio construido o el arte, elementos que generan una relación contemplativa con el visitante, ha integrado en la actualidad experiencias donde el visitante vive la cultura de primera mano gracias a la creación de nuevos productos turísticos. Así, el patrimonio inmaterial toma cada vez más importancia en la propuesta turística. Esto se ha acentuado a causa de la pandemia, ya que ha provocado un movimiento hacia las culturas locales y el turismo de proximidad. En este sentido es necesario considerar cuestiones como su gestión turística, el uso de las nuevas tecnologías y la percepción de autenticidad, entre otros, para asegurar un futuro sostenible para los destinos turísticos.

Se aceptarán comunicaciones de experiencias de interrelación del PCI con el turismo, la gestión turística del PCI y los retos, desafíos y problemas del PCI ante su utilización turística.

Modalidades de proposiciones de ponencias

Si queréis presentar una comunicación para un simposio, tenéis que llenar el formulario ( hasta 28 marzo de 2022 ) con una propuesta que incluya:

• Nombre, apellidos, institución y dirección de correo electrónico de los/las autores/as
• Título
• Resumen (máximo 300 palabras)

Cada presentación tendrá una duración máxima de 10-15 minutos.

Las comunicaciones se pueden presentar oralmente en catalán, castellano o inglés.

Presentación de propuestas de comunicaciones: Hasta el 28 de marzo de 2022

Comunicación de aceptación de comunicaciones: 18 de abril de 2022

Para enviar una propuesta de comunicación

Comité científico

• Ethnology, anthropology (Main category)
• Society > Ethnology, anthropology > Social anthropology
• Mind and language > Information > Information sciences
• Mind and language > Representation > Cultural history
• Society > Ethnology, anthropology > Cultural anthropology
• Mind and language > Representation > History of art
• Mind and language > Representation > Heritage
• Society > Geography > Geography: society and territory
• Barcelona, Kingdom of Spain

Event attendance modalities

Full online event

• Monday, March 28, 2022

Attached files

• Congreso_cartel_1_alta.pdf
• intangible heritage, cultural tourism, creative tourism, cultural heritage, digital, experience, patrimonio intangible, turismo, experiencia, sostenibilidad, turismo creativo
• Alexandra Georgescu Paquin courriel : alexandrageorgescu [at] ub [dot] edu

Reference Urls

• 1st International Conference on Intangible Cultural Heritage

Information source

To cite this announcement

« Tourism 3.0. Intangible cultural heritage at the heart of the tourist experience », Call for papers , Calenda , Published on Tuesday, February 15, 2022, https://doi.org/10.58079/188a

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The Tourist Gaze 3.0

• John Urry - Lancaster University, UK
• Jonas Larsen - University of Roskilde, Denmark
• Description

All chapters have been significantly revised to include up-to-date empirical data, many new case studies and fresh concepts. Three new chapters have been added which explore:

• photography and digitization
• embodied performances
• risks and alternative futures

This book is essential reading for all involved in contemporary tourism, leisure, cultural policy, design, economic regeneration, heritage and the arts.

The original Tourist Gaze was a classic, marking out a new land to study and appreciate. This new edition extends into fresh areas with the same passion and insight of the object. Even more essential reading! Nigel Thrift Vice-Chancellor, Warwick University

The first edition of Tourist Gaze was a landmark in the theoretical development of tourism studies, and it inspired waves of research and often fierce debates that have reverberated over the following two decades. This new edition of the book is not only thoroughly revised but has also been given renewed cutting edge, particularly by the addition of chapters on risk and on digital photography. At the same time, our understanding of the tourist gaze has been reframed and broadened by the infusion of ideas about mobility and embodiment, making this book an essential read for every tourism scholar Allan Williams Professor of Tourism Management, University of Surrey

Don't leave home without the 3rd edition! With new chapters and rigorous restructuring, this classic guide to critical tourism studies becomes even more useful to scholars and students across the social sciences and humanities. The Tourist Gaze 3.0 takes us on a detailed tour of the major concepts and approaches to one of the world's largest culture industries. With fresh insights and new materials, this collaboratively written revision will immediately become required reading for those who pay attention to the world of travel, mobility, and visual culture Caren Kaplan Professor of Cultural Studies, Science and Technology, UC Davis

A great classic remade to capture the lives of tourists in the 21st century. For two decades The Tourist Gaze has been one of the most influential books in tourist research. This new and thoroughly reworked version meets the challenges of a changing world of tourism and engages the lively contemporary debates in the field Orvar Löfgren Professor of European Ethnology, University of Lund

This thoroughly updated edition of John Urry's seminal contribution to tourist studies will engage a whole new generation of scholars. The extensive addition of new material absorbs and expands upon new insights from within this shifting field of study to develop an enhanced understanding of the tourist gaze. The fresh input of Jonas Larsen adds a renewed vibrancy to the debates which are, as ever, communicated in a brisk, inclusive and lucid fashion, and will ensure that The Tourist Gaze book retains its relevance for students and academics across the world Tim Edenso r Reader in Cultural Geography, Manchester Metropolitan University

The Tourist Gaze has been the most influential book on tourism in the last twenty years. This extensively revised edition serves to remind us both why the original was so important and engages with the massive developments in the literature it helped to spawn. The impressive updating in response to theoretical debates is matched only by the response to the profound shifts in tourism itself, its markets, technologies and organisation, which indicates how much value still lies in the arguments made Mike Crang Reader in Geography, Durham University

Few scholarly books manage to be deeply serious and highly entertaining, but The Tourist Gaze has been absorbing its readers for more than two decades. This newly expanded third edition of Urry's classic is a landmark in its own right; deepening and broadening its approach to the study of tourism in the era of the internet, global warming and peak oil. This book's rich blend of cultural history, political economy and social enquiry takes us to the heart of some of the most urgent issues of our time Meaghan Morris Professor of Gender and Cultural Studies, University of Sydney

The book covers a wide range of tourist-gaze interwoven topics such as theories; mass tourism; economies; working under the gaze; changing tourist cultures; places, buildings and design; vision and photography; performances; risks and futures which function as distinctive chapters within the book, along with an extremely generous bibliography and an index list...With an analytical discourse and the power of exemplification, the tacking of up-to-date emerging trends in tourist behavior and the authors’ genuine ability to read it, the book invites to a critical observation and meditation on today’s “society of spectacle” towards which tourism is heading to, meanwhile bringing a great contribution to tourism research and theoretical development GeoJournal of Tourism and Geosites

Very relevant reading for our PG students...this subject matters crosses so many courses and units. This is Urry updated...what could be better?!

A classic work is back in its third edition. Urey and Larsen provide once again a deep insight in the psychological perspective of traveling and explain in a very appealing way the concept of the tourist gaze. Highly recommended to everyone that deals with these issues!!!

This book covers many topics from mass tourism to vision and photography. Highly recommended from tourism academics or tourism students doing research projects.

Recommended book for the course Tourism development and social and cultural impacts. This courses addresses Tourism theory in its first part. And this book is a classic on the field. Furthermore, this new and updated edition with Jonas Larsen incorporates new debates in a fast-paced changing issue such as tourism and mobility.

The book has become a classic text in travel and tourism studies and this new edition is yet another useful reference for academic, professionals and students in this multidisciplinary field!

The book is a good read in formulating an alternative and modern view of modern tourism but not suitable as a textbook for students' needs.

A classic text book which every Tourism student should have read, providing a good snapshot of tourist behaviour and society. This edition benefits from interesting and timely updates to the changing and dynamic tourism industry and how tourists are changing.

My students would find this book useful when they prepare a coursework.

A useful updated version of the tourism classic.

Preview this book

Sample materials & chapters.

Chapter One

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The Tourist Gaze 3.0

• John Urry - Lancaster University, UK
• Jonas Larsen - University of Roskilde, Denmark
• Description

The tourist gaze remains an agenda setting theory, incorporating new principles and research. Packed full of fascinating insights this new edition is fresh and contemporary, intelligently broadening its theoretical and geographical scope and providing a nuanced account which responds to various critiques.

The book has been significantly revised to include up-to-date empirical data, many new case studies and fresh concepts. Three new chapters have been added which explore:

• photography and digitization

• embodied performances

• risks and alternative futures

Innovative and informative, this book is essential reading for all involved in contemporary tourism, leisure, cultural policy, design, economic regeneration, heritage and the arts.

See what’s new to this edition by selecting the Features tab on this page. Should you need additional information or have questions regarding the HEOA information provided for this title, including what is new to this edition, please email [email protected] . Please include your name, contact information, and the name of the title for which you would like more information. For information on the HEOA, please go to http://ed.gov/policy/highered/leg/hea08/index.html .

For assistance with your order: Please email us at [email protected] or connect with your SAGE representative.

SAGE 2455 Teller Road Thousand Oaks, CA 91320 www.sagepub.com

The original Tourist Gaze was a classic, marking out a new land to study and appreciate. This new edition extends into fresh areas with the same passion and insight of the object. Even more essential reading! Nigel Thrift Vice-Chancellor, Warwick University

The first edition of Tourist Gaze was a landmark in the theoretical development of tourism studies, and it inspired waves of research and often fierce debates that have reverberated over the following two decades. This new edition of the book is not only thoroughly revised but has also been given renewed cutting edge, particularly by the addition of chapters on risk and on digital photography. At the same time, our understanding of the tourist gaze has been reframed and broadened by the infusion of ideas about mobility and embodiment, making this book an essential read for every tourism scholar Allan Williams Professor of Tourism Management, University of Surrey

Don't leave home without the 3rd edition! With new chapters and rigorous restructuring, this classic guide to critical tourism studies becomes even more useful to scholars and students across the social sciences and humanities. The Tourist Gaze 3.0 takes us on a detailed tour of the major concepts and approaches to one of the world's largest culture industries. With fresh insights and new materials, this collaboratively written revision will immediately become required reading for those who pay attention to the world of travel, mobility, and visual culture Caren Kaplan Professor of Cultural Studies, Science and Technology, UC Davis

A great classic remade to capture the lives of tourists in the 21st century. For two decades The Tourist Gaze has been one of the most influential books in tourist research. This new and thoroughly reworked version meets the challenges of a changing world of tourism and engages the lively contemporary debates in the field Orvar Löfgren Professor of European Ethnology, University of Lund

This thoroughly updated edition of John Urry's seminal contribution to tourist studies will engage a whole new generation of scholars. The extensive addition of new material absorbs and expands upon new insights from within this shifting field of study to develop an enhanced understanding of the tourist gaze. The fresh input of Jonas Larsen adds a renewed vibrancy to the debates which are, as ever, communicated in a brisk, inclusive and lucid fashion, and will ensure that The Tourist Gaze book retains its relevance for students and academics across the world Tim Edenso r Reader in Cultural Geography, Manchester Metropolitan University

The Tourist Gaze has been the most influential book on tourism in the last twenty years. This extensively revised edition serves to remind us both why the original was so important and engages with the massive developments in the literature it helped to spawn. The impressive updating in response to theoretical debates is matched only by the response to the profound shifts in tourism itself, its markets, technologies and organisation, which indicates how much value still lies in the arguments made Mike Crang Reader in Geography, Durham University

Few scholarly books manage to be deeply serious and highly entertaining, but The Tourist Gaze has been absorbing its readers for more than two decades. This newly expanded third edition of Urry's classic is a landmark in its own right; deepening and broadening its approach to the study of tourism in the era of the internet, global warming and peak oil. This book's rich blend of cultural history, political economy and social enquiry takes us to the heart of some of the most urgent issues of our time Meaghan Morris Professor of Gender and Cultural Studies, University of Sydney

The book covers a wide range of tourist-gaze interwoven topics such as theories; mass tourism; economies; working under the gaze; changing tourist cultures; places, buildings and design; vision and photography; performances; risks and futures which function as distinctive chapters within the book, along with an extremely generous bibliography and an index list...With an analytical discourse and the power of exemplification, the tacking of up-to-date emerging trends in tourist behavior and the authors’ genuine ability to read it, the book invites to a critical observation and meditation on today’s “society of spectacle” towards which tourism is heading to, meanwhile bringing a great contribution to tourism research and theoretical development GeoJournal of Tourism and Geosites

Very relevant reading for our PG students...this subject matters crosses so many courses and units. This is Urry updated...what could be better?!

A classic work is back in its third edition. Urey and Larsen provide once again a deep insight in the psychological perspective of traveling and explain in a very appealing way the concept of the tourist gaze. Highly recommended to everyone that deals with these issues!!!

This book covers many topics from mass tourism to vision and photography. Highly recommended from tourism academics or tourism students doing research projects.

Recommended book for the course Tourism development and social and cultural impacts. This courses addresses Tourism theory in its first part. And this book is a classic on the field. Furthermore, this new and updated edition with Jonas Larsen incorporates new debates in a fast-paced changing issue such as tourism and mobility.

The book has become a classic text in travel and tourism studies and this new edition is yet another useful reference for academic, professionals and students in this multidisciplinary field!

The book is a good read in formulating an alternative and modern view of modern tourism but not suitable as a textbook for students' needs.

A classic text book which every Tourism student should have read, providing a good snapshot of tourist behaviour and society. This edition benefits from interesting and timely updates to the changing and dynamic tourism industry and how tourists are changing.

My students would find this book useful when they prepare a coursework.

A useful updated version of the tourism classic.

Preview this book

Sample materials & chapters.

Chapter One

Tourism 3.0: Back to the Future

Welcome to The Marketing Matrix – a source of wisdom and inspiration for entrepreneurs, business owners, executives, students and anyone who wishes to better understand the world of business and how we all – from established brands, to startup companies, to individuals – fit in.

Blueliner will publish a Travel & Tourism Edition once a month, in the first week of the month, to set the tone for what we plan to share and learn as a community in this period. You can expect to see the following types of content here.

• Tourism Marketing best practices
• Industry Leaders – featured profiles
• Top Destinations and DMOs
• Theme of this month’s Workshop (On Thursday, June 22nd)
• Clips from previous month’s Podcast (see below)

[BELOW IS AN EXCERPT FROM ARMAN ROUSTA ON TRANSFORMATIONAL TRAVEL]

Today we want to talk about what we do when we need to move out of our space; when we need to get a break from our day-to-day grind, our day-to-day lifestyle. Interestingly, a lot of people don’t get to travel as much. There’s a lot of statistics on this. In any country, essentially, a large segment of the population doesn’t really get to travel much outside of that country, or sometimes even outside of their “their square” – their normal routine, their hometown, maybe their neighboring town. And I wanted to focus on that today from a few perspectives.

First and foremost, as some of you may know, my career for 25 years has been tourism, travel and tourism, digital marketing for that sector, as well as other areas, other industries. But tourism has always been a special draw for me, and for us as Blueliner, the agency. It’s very interesting and exciting work, even if you’re not traveling to destinations, to kind of percolate your imagination on what it might be like. Looking at pictures, looking at videos, writing copy, and doing marketing for a destination usually presents some intriguing opportunities. It’s a fun industry to work with and for, and, interestingly, in the first three-to-four years of my experience working for those kinds of companies–it was early in my career, I was younger, I was in my twenties, just really hustling and working hard, putting in a lot of hours – I didn’t often take a minute to actually travel to those places.

So I remember we had this one client in Belize – Chaa Creek Resorts. It looked like one of the most beautiful places you could imagine. Very naturistic, very green, a lot of ecotourism, award-winning. Not like a big hotel, more like boutique style cabins and whatnot. And I remember actually planning a trip towards the end of the time we worked with them. I actually never got to go out to that particular destination. And why is that? Why did that happen? For me, I was just “in it.” I was in the grind; in this New York City agency life working hard to make the money.

But at the same time, I didn’t have enough awareness, or a moment to take a pause and say, “You know what? I could probably do a better job for this client if I spend a week there!” And we certainly had the invitations. And we’re actually trying to reconnect, you know, with Chaa Creek right now. And there were others because we did so well for them. Others in Belize heard about our services, our tourism marketing, and brought us in. And I’ll contrast that, because that was the first part of my career or agency work with tourism. And then, in 2011, it flipped, because we met some people from the Cayman Islands Department of Tourism, the DOT, and they brought in Blueliner for a whole SEO strategy, being the agency of record there.

And the first thing they said to us is, “Now that we’ve hired you, the first requirement is you need to get on a plane and come out to Grand Cayman with anyone who’s gonna work on this account. (Not just me. It was several of us.) “Anyone who’s gonna work on our account needs to know the product, right?” In the tourism industry, the product is the destination, the hotels, the experiences, the tour operators, the restaurants . . . All of that is part of the so-called product. But it’s a real place. It’s a guarantee. It’s a real place. It’s a beautiful island. And you go –not from a business point of view, not from a marketing point of view, just from a life experience point of view. Any new place that’s outside of your box, your normal square, is a beautiful experience.

And for me, it was really eye-opening. I fell in love with Grand Cayman. Of course, the Cayman Islands has a reputation as a tax haven, and the movies portray it as this sneaky, shady place, but that’s not what it is. You can’t believe what you see in the movies or the media. You have to experience things in real time for yourself before you make any judgements. And so I went there with an open mind, and that was the first in 2011 of 20-plus trips that I’ve taken since then, specifically to Grand Cayman.

We still have clients there. I have some of my best friends there. It’s a beautiful, beautiful place, as are many places in the Caribbean and around the world. But that was our fortune, with Blueliner, that we created that connection. And we learned a lot about how to do more effective travel and tourism, marketing; how to connect with a new local culture; because the Caribbean flair in different countries takes on a different vibe, right? Belize, St. Lucia, Cayman, Barbados, Bermuda . . . When you go to a place, there’s what tourism/marketing wants to show you: the best hotels, the best beaches, the best restaurants, which often have a bit of the local flavor, but sometimes they’re kind of. . . imported.

It’s something they brought over because it was a model that worked. We’re gonna bring that same concept over to another island and maybe add a little local flair. Obviously a lot of the staff might be local. In Cayman, interestingly, a lot of staff, local people ended up being expats, people from Europe, Canada, different countries. And then you had that mixed with the more true, native locals. And one of my main points here is that I always preferred to meet someone local early in my trip and ask them to take me to the places that weren’t on the, on the docket, on the Trip Advisor list. And no knock against any online travel agent or social media, but there’s always part of the island or part of the tourism experience that they want you to see that the government might want to promote. And then there’s always, “Let’s go off the beaten path a little bit. Let’s see what life is really like for the locals.” You know?

How does this all apply to marketing and tourism and how we’re rethinking tourism collectively as a group of professionals and an industry? And we still have a number of tourism clients. We work with Health City and the medical tourism sector and it’s wonderful. It’s a wonderful combination of not just tourism for entertainment’s sake, but actual purposeful travel. You know, “I need this procedure and it would be nice to recover with a beachfront view as opposed to city smog and noise.” Right? Isn’t that better and healthier in a lot of ways? That’s part of the draw of Health City and other medical tourism and destination travel. We’ve come up with a lot along the way, but it has to be authentic and the people that go through that have to actually experience that. COVID hit and a lot of that shut down. A lot of our clients and a lot of people suffered who were part of that industry worldwide.

These stories need to become more authentic, more true to the experience. Digital will never be able to replicate the experience you get by going to a place. So the first thing I’ll say is that as individuals and as professionals, we need to really make sure we have that authentic knowledge and experience of whatever it is we’re representing. So, back to what I said before, Blueliner and myself representing Chaa Creek and Belize, where I’ve never been, versus Grand Cayman and Caribbean Club and Health City, where we have been, and that we’ve had a vital part of creating from literally the first brick that was built at Health City. We were there for the foundation and the laying of that. It’s a very different experience. You become a partner in that process, whereas you’re just kind of a second or third-degree storyteller in that other process.

So the last thing I’ll leave everyone with is just whatever your box is – your four corners – you should travel. Even if you do travel somewhere – you might have a summer home, but if it’s always the same, if you’re in New York and you’re going to the Hamptons for the summer, that’s great, that’s a journey – but whatever your current box is, try to think about what can be outside that box.

It reminds me of the first actual tagline we had for Blueliner back in 2000. Everyone talked about thinking outside the box, while we like to be more thinking, planning, and acting outside the box. So what does your current box look like –whether it’s your living situation, or your travel, and the way you move in life? Try to put a couple of darts or pins in the map outside that box and challenge yourself to go there for a day or two . . . a week . . . a month. . . whatever you can manage. And go with a particular intention as well. Like, I’m gonna go here and I’m gonna learn X. And try to connect that to something you can learn from people who are local to that particular place. Challenge yourself. Get outside your comfort zone, get outside of your box, and let me know how it goes. Cheers.

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The Tourist Gaze 3.0 (Published in association with Theory, Culture & Society) 3rd Edition

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The tourist gaze remains an agenda setting theory, incorporating new principles and research. Packed full of fascinating insights this new edition is fresh and contemporary, intelligently broadening its theoretical and geographical scope and providing a nuanced account which responds to various critiques.

The book has been significantly revised to include up-to-date empirical data, many new case studies and fresh concepts. Three new chapters have been added which explore photography and digitization, embodied performances, risks, and alternative futures.

Innovative and informative, this book is essential reading for all involved in contemporary tourism, leisure, cultural policy, design, economic regeneration, heritage and the arts.

• ISBN-10 1849203776
• ISBN-13 978-1849203777
• Edition 3rd
• Publisher SAGE Publications Ltd
• Publication date September 19, 2011
• Part of series Published in association with Theory, Culture & Society
• Language English
• Dimensions 6.14 x 0.67 x 9.21 inches
• Print length 296 pages
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• Publisher ‏ : ‎ SAGE Publications Ltd; 3rd edition (September 19, 2011)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 296 pages
• ISBN-10 ‏ : ‎ 1849203776
• ISBN-13 ‏ : ‎ 978-1849203777
• Item Weight ‏ : ‎ 1.01 pounds
• Dimensions ‏ : ‎ 6.14 x 0.67 x 9.21 inches
• #1,822 in Adult & Continuing Education (Books)
• #1,974 in Hospitality, Travel & Tourism (Books)
• #2,239 in Sociology (Books)

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ISSN : 0959-6119

Article publication date: 4 February 2014

Richard N.S. Robinson (2014), "The Tourist Gaze 3.0", International Journal of Contemporary Hospitality Management , Vol. 26 No. 1, pp. 154-156. https://doi.org/10.1108/IJCHM-02-2013-0097

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The Tourist Gaze 3.0

• By: John Urry & Jonas Larsen
• Publisher: SAGE Publications Ltd
• Series: Theory, Culture & Society
• Publication year: 2011
• Online pub date: November 14, 2012
• Discipline: Sociology
• Subject: Tourism Studies
• DOI: https:// doi. org/10.4135/9781446251904
• Keywords: greenhouse gases , photography , resort , seaside resorts , spas , tourism , tourist gaze Show all Show less
• Print ISBN: 9781849203777
• Online ISBN: 9781446251904
• Buy the book icon link

Subject index

The Tourist Gaze, Third Edition restructures, reworks and remakes the groundbreaking previous versions making this successful book even more relevant for tourism students, researchers and designers in the new century. The tourist gaze remains an agenda setting theory, incorporating new principles and research. Packed full of fascinating insights this new edition is fresh and contemporary, intelligently broadening its theoretical and geographical scope and providing a nuanced account which responds to various critiques.The book has been significantly revised to include up-to-date empirical data, many new case studies and fresh concepts. Three new chapters have been added which explore photography and digitization, embodied performances, risks, and alternative futures.Innovative and informative, this book is essential reading for all involved in contemporary tourism, leisure, cultural policy, design, economic regeneration, heritage and the arts.

Front Matter

• Theory, Culture & Society
• List of Figures
• About the Authors
• Preface to the Second Edition
• Preface to 3.0
• Chapter 1: Theories
• Chapter 2: Mass Tourism
• Chapter 3: Economies
• Chapter 4: Working under the Gaze
• Chapter 5: Changing Tourist Cultures
• Chapter 6: Places, Buildings and Design
• Chapter 7: Vision and Photography
• Chapter 8: Performances
• Chapter 9: Risks and Futures

Back Matter

• Bibliography

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Web 3.0: tourism in virtual worlds

Related Papers

International Journal of Market Research (Forthcoming 2013)

This paper presents a review of extant literature about virtual worlds market research.We discuss the need for greater recognition of differences to traditional online and ecommerce web services, including social media. Our review considers what makes virtual worlds different and of particular interest to market researchers, including an overview of Second Life. We examine the issues faced and analyse how these link to research processes. We conclude there is a need for a deep understanding of how user-participants behave "in-world". This article contributes by raising awarenessand informing the market research community of pertinent issues.Introduction

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Résumé : Nowadays, tourism is a very important business area. Using virtual worlds technologies, as a new means of information for potential tourists is a challenge where the actual means, goals and needs still need to be exactly identified. Within the Metaverse1 project, ...

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Virtual worlds (VWs) are rampant and easily accessible to common internet users nowadays. Millions of users are already living their virtual lives in these worlds. Moreover, the number of users is increasing continuously. The purpose of this paper is to review all the business opportunities on these virtual worlds along with the learning opportunities for the real world companies and business students. This paper clearly and precisely defines the virtual worlds in the context of social networking sites and also aims at discussing the past, present and future of VWs. All the possible business opportunities for the real world companies including advertisement & communication, retailing opportunities, application for human resource management, marketing research and organizations' internal process management through virtual worlds are critically reviewed here. In addition to the discussion current learning and training opportunities for the real world companies and business students are also reviewed. The paper aims at proving that the VWs are full of business and marketing applications and they could be widely used by the real world companies for effective and efficient business operations.

David Paradice

Virtual worlds such as Second Life have recently gained increased visibility from businesses seeking to market products “in-world” to virtual world participants. However, without understanding the sociological orientation of virtual participants, the effectiveness of marketing approaches in virtual worlds may be limited. This study utilizes a Delphi approach to determine the sociological orientation of a panel of Second Life participants, with the goal of constructing a theoretical model which can be used for testing the effectiveness of ...

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As the user-base of virtual worlds such as Second Life continue to grow, marketers and advertisers are looking to use virtual worlds as sites for engaging consumers in deeper and more sustaining ways.

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TOURISM 3.0

Tourism is a dynamic industry in which online information plays a very important role.

The evolution of the World Wide Web, from Web 1.0, through Web 2.0 to Web 3.0 generation continues, and significantly affects the way consumers obtain information.

During the 90s, the Internet was the main instrument of tourism marketing, because it enabled marketers to create static online brochures.

Web 2.0 technologies, which emerged in 2005, such as social networks, blogs, podcasting, RSS, etc., enabled people who travel for tourism purposes, to obtain information and interact with

tourism service providers at any time, without paying high costs, and in different forms from writing chats to audio-visual elements associated with tourism demand and supply.

Web 3.0 represents the next generation of the World Wide Web, since it introduces transformational activities such as the increasing use of technologies, expanded mobile services, location-based services, enhanced access to real-time information and it can compare millions of data in just a second. For example you can surf the net looking for a room in a private house, a hotel room, a castle, a tent, a flight or much more comparing prices on several platforms and you can book at the best price, with your credit card, in a couple of seconds.

Airbnb is an online portal that directly connects people looking for an accommodation for short periods, with people who have an extra space to rent.

Today advertisements include accommodations such as private rooms, whole apartments, castles and villas, but also tents, boats, cabins, tree houses, igloos, private islands and any other type of accommodation.

It was founded in 2008 in San Francisco. Its name comes from the abbreviation for Bed and Breakfast (B&B)  and inflatable (air) mattress.

The idea came to Brian Chesky and Joe Gebbia in 2007. Since they could not afford to pay the rent for their apartment in San Francisco,  they bought an inflatable mattress and  turned  their living room into a cheap bed and breakfast.

Airbnb became quickly very successful  as people can travel and rent a room in private homes at a lower price than in a hotel. Many people like Airbnb because it also allows you to live a bit more as a local than a tourist.        

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The Boomer Insight

21 Offbeat U.S. Destinations That Offer More Than Tourist Traps

Posted: June 24, 2024 | Last updated: June 24, 2024

When people visit the United States, the typical tourist traps are often high on the list of places to visit. These places are all over Instagram or have popped up in movies and television shows, and while they have a lot to offer, they're not the only places worth visiting in the country. There are a lot of incredible destinations that people can check out across the nation that offer charm and uniqueness but are often off the beaten path, proving that there are lots of places worth visiting across the country.

Damariscotta, Maine

Damariscotta is located in coastal Maine and is renowned for its oyster farming and picturesque river views. People can enjoy a boat tour on the Damariscotta River and savor fresh oysters right from the source. The town's annual Pumpkinfest, featuring giant pumpkin boat races, is a whimsical highlight and a place that people should check out.

Galena, Illinois

Galena boasts well-preserved 19th-century architecture and a vibrant Main Street filled with shops, eateries, and galleries. People can visit the home of Ulysses S. Grant, which provides a glimpse into the life of the 18th U.S. President.

Pella, Iowa

Experience a touch of Dutch culture in Pella. The town's tulip gardens and annual Tulip Time Festival are a feast for the senses, providing some breathtaking views. The Vermeer Mill, a fully functional windmill, adds to the authentic Dutch atmosphere, creating a unique experience that you cannot get anywhere else in America.

Welch, West Virginia

Welch, nestled in the Appalachian Mountains, is perfect for history enthusiasts. The town’s coal mining history is chronicled at the Coal Heritage Trail Interpretive Center , providing a great place to learn for those interested. Outdoor activities like ATV riding on the Hatfield-McCoy Trails attract adventurers year-round.

Wolfeboro, New Hampshire

Known as the oldest summer resort in America, Wolfeboro offers pristine lakeside views and water activities on Lake Winnipesaukee. Explore the Wright Museum of WWII for a unique historical experience, providing a great blend of experiences for those who visit.

Corning, New York

Corning is famed for its glassmaking heritage, which can provide some beautiful souvenirs. The Corning Museum of Glass is a must-visit, where you can watch live glassblowing demonstrations and even try to create your own glass piece, which is a fun experience.

Keene, New Hampshire

Keene’s quintessential New England charm shines through its historic architecture and vibrant community events. The annual Pumpkin Festival , with thousands of carved pumpkins, is a delightful family event and something that provides fantastic views.

Ferndale, California

California has a lot going on, providing people with many options regarding places to visit, which is why this location often ends up being overlooked. But Ferndale, with its Victorian storefronts and beautifully preserved homes, offers a step back in time. The town is a gateway to the stunning Lost Coast, known for its rugged, unspoiled coastline.

Franklin, Tennessee

Franklin's rich Civil War history is showcased through well-preserved battlefields and historic homes. These create a brilliant look into the past, with much history available to learn about here. The town's lively downtown, filled with boutique shops and restaurants, makes it a great spot for a weekend getaway.

Healdsburg, California

In the heart of Sonoma County wine country, Healdsburg offers wine-tasting rooms, gourmet dining, and scenic vineyards. The town's central plaza hosts farmers' markets and festivals throughout the year, giving visitors plenty to see and do when they visit.

Lanesboro, Minnesota

Known as the Bed & Breakfast Capital of Minnesota , Lanesboro is a haven for cyclists with its extensive bike trails. The Root River provides excellent opportunities for canoeing and fishing.

Little Compton, Rhode Island

Little Compton’s serene coastal scenery and charming rural atmosphere make it a peaceful retreat. Visit Sakonnet Vineyards for a wine tasting with a view of the Atlantic, providing a tranquil experience for those who check it out.

Woods Hole, Massachusetts

Home to the renowned Woods Hole Oceanographic Institution, this village is a hub for marine science. Take a ferry to Martha’s Vineyard or explore the village’s marine biology labs and aquarium, allowing people to see some fantastic marine wildlife.

Marietta, Ohio

Marietta's history as the first permanent settlement in the Northwest Territory is celebrated through its well-preserved historical sites and museums. The town’s scenic riverfront is perfect for a leisurely stroll with fantastic views.

Cedar Key, Florida

Cedar Key offers a laid-back island vibe with its art galleries, seafood restaurants, and water activities. Explore the Cedar Key Museum State Park for a dose of local history. It's a far cry from the famous Florida locations such as Orlando and Miami, proving that the state has much to offer with real variation if people are willing to explore it.

Grand Haven, Michigan

Grand Haven’s sandy beaches and iconic red lighthouse make it a perfect summer destination that will create some fantastic Instagram-worthy photographs. The town’s musical fountain, with nightly light and water shows, is a unique attraction.

Frederick, Maryland

Frederick's historic downtown features a variety of shops, art galleries, and restaurants. Surrounded by orchards and vineyards, it's an excellent spot for a scenic drive or wine-tasting tour.

Shelburne, Vermont

Nestled by Lake Champlain, Shelburne is home to the Shelburne Museum and Shelburne Farms. These attractions offer insights into the area’s agricultural and artistic heritage, which many people will enjoy.

Damascus, Virginia

Known as the Trail Town, Damascus is a haven for hikers and cyclists. The Appalachian Trail and Virginia Creeper Trail pass through, and the town's outdoor festivals celebrate its adventurous spirit.

Fredericksburg, Texas

Fredericksburg’s German heritage is evident in its architecture and cuisine. The town’s numerous wineries and breweries make it a favorite wine and craft beer enthusiast destination.

Gallup, New Mexico

Gallup, along historic Route 66, is rich in Native American culture. Its location makes it accessible to many people who travel on the famous roads. The town’s vibrant arts scene and the nearby Red Rock Park offer a mix of cultural and outdoor experiences.

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