Proposal Tour Travel

Contoh Proposal Usaha Tour and Travel (Download DOC)

Proposal Usaha Tour and Travel ~ Tour and Travel mungkin bisa menjadi salah satu peluang bisnis yang menjanjikan. Hal tersebut dapat dilihat dari banyaknya wisatawan yang membutuhkan jasa tour and travel .

Menjalankan bisnis tour and travel tentu membutuhkan modal yang banyak. Oleh sebab itu, ada baiknya jika Anda membuat perencanaan modal usaha terlebih dahulu. Selain itu, sebaiknya Anda juga membuat proposal usaha.

Dengan adanya proposal usaha akan membuat legalitas usaha Anda menjadi lebih valid, serta memudahkan Anda untuk mencari sponsor atau investor. Jika Anda membutuhkan contoh proposal usaha tour and travel , silahkan download melalui link di bawah ini. 

Download Proposal Usaha Tour and Travel

Proposal Tour Travel

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Proposal Usaha Tour and Travel “Semesta”

Bab 1 : pendahuluan.

Latar Belakang

Indonesia memiliki destinasi wisata alam yang cukup banyak dan menakjubkan. Dengan banyaknya destinasi wisata alam yang menakjubkan tersebut membuat wisatawan tertarik untuk berkunjung.

Selain wisata alam, masyarakat Indonesia juga gemar berwisata religi dan melakukan ibadah umroh. Fenomena tersebut yang kemudian melahirkan peluang usaha di sektor tour and travel .

Melihat hal tersebut, tentu membuat kami berpikir dan tertarik untuk menekuni bidang usaha tour and travel . Memang bisnis ini memiliki potensi yang cukup besar. Namun, resiko yang dihadapi juga tidak kalah besar.

Oleh sebab itu, melalui kegigihan, kerja keras, inovasi, dan kreativitas, kami yakin bahwa usaha ini akan memiliki prospek yang bagus dan bisa menguntungkan untuk jangka panjang.

Konsep Usaha

Konsep usaha yang dijalankan oleh perusahaan Tour and Travel Semesta adalah menjamin kualitas pelayanan, serta memberikan kenyamanan kepada konsumen melalui armada terbaru yang dimiliki oleh perusahaan.

Sebagai perusahaan tour and travel yang ingin tumbuh besar sesuai harapan dan tujuan, maka kami juga memiliki visi dan misi yang ingin dituju. Adapun visi dan misi pada perusahaan ini adalah sebagai berikut.

Menjadi perusahaan tour and travel yang bisa dibanggakan, menjadi pilihan utama bagi para konsumen, memberikan pelayanan dengan kualitas terbaik.

  • Membangun kepercayaan dan relasi jangka panjang dengan konsumen.
  • Membangun relasi kepada masyarakat, komunitas, organisasi, serta lembaga pemerintah.
  • Turut mendukung dan berpartisipasi aktif dalam kemajuan industri pariwisata.
  • Memberikan jaminan kepuasan kepada semua konsumen yang menggunakan jasa Tour and Travel Semesta.

BAB 2 : Analisis SWOT

Strength (Kekuatan)

  • Memiliki fasilitas kantor yang cukup memadai.
  • Memiliki armada transportasi dengan unit baru yang masih nyaman.
  • Memiliki banyak relasi.

Weakness (Kelemahan)

  • Harga yang dipatok masih terlalu mahal.
  • Promosi yang dilakukan masih belum bisa berjalan dengan maksimal.
  • Kurangnya pegawai yang berpengalaman.

Opportunity (Peluang)

  • Banyaknya minat masyarakat muslim untuk umroh.
  • Banyaknya minat wisatawan untuk berkunjung ke destinasi wisata di Jawa Timur dan Bali.
  • Pangsa pasar masih terbuka lebar.

Threat (Ancaman)

  • Banyaknya kompetitor pada usaha tour and travel .
  • Promosi yang dilakukan oleh kompetitor lebih menarik.
  • Sulit mendapatkan kepercayaan dari konsumen.

BAB 3 : Rencana Usaha

Nama Usaha : 

Nama dari usaha ini adalah Tour and Travel Semesta. Memiliki nama singkat namun mudah diingat, serta menjadi identitas perusahaan yang membedakan dengan para kompetitor.

Produk yang Dihasilkan : 

Perusahaan Tour and Travel Semesta menghasilkan beberapa produk sebagai berikut.

  • Paket Tour : Domestik dan mancanegara.
  • Sewa Mobil : SUV, sedan, MPV.
  • Paket Umroh : Umroh reguler dan umroh plus.

Harga yang Ditawarkan : 

  • Paket Tour : Rp 300.000 – Rp 10.000.000 (tergantung lokasi dan tempat wisata).
  • Sewa Mobil : Rp 350.000 – Rp 800.000 (tergantung tipe dan jenis mobil).
  • Paket Umroh : Rp 29.000.000 – Rp 40.000.000 (tergantung paket yang dipilih).

Target Market : 

Target market yang disasar adalah berbagai kalangan usia. Kriteria utama adalah mereka yang suka berwisata, baik wisata keluarga, wisata alam, maupun wisata religi. Selain itu, kami lebih menargetkan masyarakat dengan ekonomi menengah ke atas.

Strategi Pemasaran : 

Untuk menunjang efektivitas penjualan dan pencapaian target yang dibutuhkan oleh perusahaan, maka kami menggunakan strategi pemasaran sebagai berikut.

  • Sosial media : Memanfaatkan tingginya pengunjung sosial media seperti Instagram, Facebook, dan Whatsapp untuk mendapatkan konsumen.
  • Iklan berbayar : Melalui Facebook Ads, brosur, dan juga banner.

Sistem Usaha : 

Usaha ini dijalankan secara offline dan online. Tujuan menerapkan sistem usaha offline dan online adalah untuk memudahkan konsumen dalam menggunakan jasa layanan Tour and Travel Semesta, serta untuk menjangkau lebih banyak konsumen.

Sistem Bagi Hasil : 

Tingginya modal usaha untuk mengembangkan usaha ini, serta untuk memperluas pemasaran, memaksa kami untuk mencari investor atau rekan kerja yang berminat untuk bekerja sama dalam menjalankan bisnis ini.

Total modal yang kami butuhkan untuk mengembangkan usaha ini adalah sekitar Rp 100.000.000. Dengan modal tersebut, kami akan menawarkan pembagian hasil kepada Anda sebesar 10% dari profit bersih.

Jika Anda tertarik, kami siap bekerja sama dengan Anda secara profesional, dibuktikan dengan perjanjian yang sah secara hukum. Kontrak kerjasama yang kami tawarkan adalah 3 tahun.

BAB 4 : Analisis Keuangan 

Modal yang dibutuhkan : 

Sewa Tempat

Biaya Operasional

Perkiraan Keuntungan

Estimasi Balik Modal

BAB 5 : Penutup

Demikian proposal usaha ini kami buat. Adapun yang dapat kami simpulkan adalah dengan banyaknya destinasi wisata menarik di Indonesia bisa menjadi peluang untuk bisnis tour and travel yang menjanjikan.

Selain itu, tantangan utama untuk menjalankan bisnis ini adalah perlunya promosi yang yang bisa menarik minat serta kepercayaan dari konsumen. Untuk itu, kami mengharapkan kesediaan Anda untuk menerima tawaran kerjasama yang kami ajukan.

Media Belajar Bahasa Inggris

55+ Contoh Proposal Usaha Tour and Travel dan Strategi Bisnisnya

contoh proposal usaha tour and travel

51+ Contoh Proposal Usaha Konveksi dan Cara Menganalisis Pasarnya

Cukup banyak orang yang ingin berpergian dengan santai dan nyaman tanpa memikirkan apapun. Jasa Tour and Travel jadi pilihan terbaik dalam mewujudkan hal ini. Menjalankan usaha Tour dan Travel saat ini memang sangat menjanjikan. Apabila Anda tertarik merintisnya, tentu langkah awal terbaik adalah mempelajari contoh proposal usaha tour and travel.

Bisnis tour and travel menjadi salah satu lini usaha dengan modal besar. Untuk Anda yang ingin merintisnya tentu harus mempersiapkan dana modal awal dengan sebaik mungkin. Apabila tidak memilikinya, membuat proposal usaha menjadi solusi terbaik.

Dengan merancang proposal usaha dengan berbagai data valid serta rincian bisnis yang tersusun secara rapi, maka Anda dapat menyerahkannya kepada para investor sehingga mendapatkan modal bisnis. Berikut adalah contoh proposalnya dan beberapa hal penting lainnya.

Baca juga : Contoh Proposal Usaha Ayam Potong

BAB 1 : Pendahuluan

proposal bisnis plan tour and travel

Latar Belakang

Indonesia memang menjadi salah satu negara dengan banyak tempat wisata alam menarik. Tidak heran jika seseorang ingin berlibur dan berwisata ke berbagai daerah di negeri ini. Kondisi ini jelas membuat peningkatan jumlah wisatawan baik lokal maupun interlokal sangat drastis.

Ada banyak jenis wisata yang ada di Indonesia mulai wisata alam, keluarga, edukasi, ekstrim, dan ibadah umroh. Kondisi inilah yang menjadi dasar lahirnya berbagai jasa tour and travel. Jasa ini bertugas untuk menyediakan segala fasilitas untuk para wisatawan dalam perjalanannya.

Adanya potensi besar dalam industri ini membuat Kami sangat percaya diri untuk memulai usaha Tour and Travel ini. Prospek dari usaha ini memang sangat menjanjikan, akan tetapi sama halnya dengan bisnis lain ada beberapa resiko yang tidak dapat bisa seseorang remehkan.

Maka dari itu, dalam menjalankan usaha ini perlu adanya kreativitas, kerja keras, dan juga kegigihan sehingga bisa mengelolanya dengan baik. Kami pun dengan sangat yakin dapat mengelola usaha ini dengan baik dan mendapatkan semua keuntungan yang tersedia.

Konsep Usaha

Konsep usaha dari bisnis ini sendiri sangat jelas yaitu menawarkan pelayanan terbaik kepada para konsumen yang ingin melakukan perjalanan wisata. Menghadirkan fasilitas lengkap serta armada terbaru agar semua konsumen menikmati perjalannya.

Perusahaan tour and travel ini memiliki visi untuk menjadi penyedia layanan terbaik dalam menawarkan kenyamanan saat berwisata. Melalui jasa ini, pelanggan dapat menikmati perjalanan liburannya menjadi lebih nikmat dan nyaman.

Misi dari jasa tour and travel ini antara lain membangun relasi sebanyak mungkin kepada para konsumen dengan kerjasama jangka panjang, dan melayani berbagai kebutuhan para wisatawan ketika berlibur. Tidak lupa juga menjamin kepuasan seluruh pelanggan ketika menggunakan jasa atau layanan Tour and Travel.

BAB 2 : Analisis SWOT

proposal bisnis plan tour and travel

Strength (Kekuatan)

Jasa tour and travel ini memiliki fasilitas operasional yang sangat komplit mulai dari peralatan kantor, armada transportasi yang membuat konsumen lebih nyaman ketika berwisata. Tidak hanya itu, Tour and Travel ini juga telah menjalin relasi dengan berbagai industri tempat tempat wisata.

Weakness (Kelemahan)

Untuk memberikan pelayanan secara maksimal kepada para pelanggan, jasa tour and travel ini harus memberikan harga cukup mahal. Aktivitas promosi atau perkenalan jasa belum maksimal karena keterbatasan sumber daya manusia atau tenaga kerja berpengalaman di bidang marketing.

Opportunity (Peluang)

Minat masyarakat dalam melakukan perjalan berlibur seperti wisata ke Bali ataupun daerah lainnya sangat tinggi. Masyarakat Indonesia juga kerap kali melakukan kegiatan umroh untuk para muslim. Kedua hal ini tentu membuat usaha ini memiliki peluang yang sangat besar dari segi keuntungan kedepannya.

Threat (Ancaman)

Beberapa pesaing dengan konsep yang sama mulai bermunculan. Para kompetitor ini juga terkadang dapat maksimal dalam melakukan aktivitas marketingnya sehingga menjadi salah satu ancaman terbesar dalam usaha Tour and travel ini.

BAB 3 : Rencana Usaha

proposal bisnis plan tour and travel

BAB 4 : Analisis Keuangan

proposal bisnis plan tour and travel

BAB 5 : Penutup

proposal bisnis plan tour and travel

Demikian proposal ini Kami susun dan buat. Melalui proposal ini Kami tentunya ingin sekali para investor mempelajari dan membacanya secara seksama. Usaha Tour and Travel di Indonesia memiliki peluang sangat besar dan luas sehingga profit di masa depan sangat menjanjikan.

Dalam setiap bisnis tentunya ada tantangan yang harus pelaku usaha lewati. Tour and travel memiliki tantangan besar dalam melakukan aktivitas promosi untuk meningkatkan minat serta antusias konsumen. Melalui bantuan dari para investor tentunya bisnis ini dapat berkembang menjadi lebih baik.

Hal Penting yang Harus Diperhatikan saat Membuat Paket Tour and Travel

proposal bisnis plan tour and travel

Saat Anda menjalankan bisnis Tour and Travel, tentunya akan ada sebuah kondisi di mana harus membuat paket tour. Umumnya para wisatawan yang notabene adalah calon klien akan melihat paket tour dari jasa tersebut. Untuk membuat paket dengan daya tarik luar biasa, terdapat beberapa hal penting harus pelaku usaha tour and travel perhatikan.

1. Mencantumkan Include dan Exclude secara Jelas

Dalam informasi sebuah paket tour akan ada istilah include dan exclude. Ini adalah merupakan semua informasi yang termasuk dalam pake atau tidak. Misalnya ketika seorang klien akan memilih paket tersebut akan ada beberapa fasilitas tambahan.

Kebutuhan klien akan liburan harus benar benar jelas, jadi ketika para klien ingin memilih paket atau melakukan pemanasan perjalan tour, usahakan informasi include dan exclude jelas. Hal ini penting agar kenyamanan dalam perjalanan para pelanggan tidak kebingungan.

2. Informasi Tentang apa Saja yang Harus Klien Bawa

Ketika Anda sebagai pelaku bisnis tour and travel menawarkan perjalanan atau paket wisata ke suatu destinasi, maka berikan juga informasi mengenai apa saja yang harus seseorang bawah. Misalnya jasa pelayanan tour and travel ini menawarkan paket perjalanan ke pantai.

Maka pihak penyedia jasa harus memberikan informasi yang jelas seperti para klien harus membawa topi atau pakaian lainnya. Ada  lagi paket kunjungan ke beberapa tempat sehingga peserta tour harus membawa payung. Informasi seperti ini harus Anda sampai dengan baik sebagai pelaku usaha tour and travel.

3. Jangan Ragu dalam Menampilkan Harga Paket dengan Jelas

Ada beberapa penyedia jasa tour and travel yang terkadang masih ragu dalam menampilkan harga paketnya. Hal ini jelas akan membuat calon pelanggan merasa kebingungan dan ragu ketika ingin mengambil paket wisata tersebut. Untuk terhindar dari hal ini jangan ragu mencantumkan harganya.

Pastikan juga tulisan harga font atau hurufnya lebih mencolok dari informasi lainnya agar para klien atau calon peserta tour and travel dapat dengan jelas melihatnya. Hal ini sangatlah efektif untuk menarik perhatian serta membuat calon pelanggan percaya dengan agen tour and travel milik Anda.

4. Mencantumkan Map Lokasi Wisata dalam Paket

Ketika membuat paket wisata pada bisnis tour and travel Anda, jangan lupa untuk menyisipkan sebuah map atau peta lokasi wisata. Sekarang melakukan hal ini sangat mudah apalagi teknologi seperti Google map dan lainnya tersedia secara gratis.

Informasi dengan detail mengenai rute perjalanan liburan dalam paket wisata ini sangatlah penting. Para pelanggan atau klien akan mengetahui rute dalam perjalanan sehingga memudahkan dalam adaptasi. Karena sudah mendapatkan dukungan dari google map, tidak ada alasan lagi bagi Anda untuk tidak mencantumkan map lokasi ini.

5. Memperlihatkan Gallery Aktivitas

Galeri merupakan sebuah fitur di website yang dapat menampilkan berbagai gambar dan aktivitas dari tour and travel Anda. Selain menawarkan paket wisata sebagai pemilik usaha ini pastikan juga memperlihatkan galeri aktivitas beserta foto foto berkualitas.

Misalnya sedang membawa para klien wisata ke suatu daerah. Perlihatkan di menu galeri website tour and travel Anda sehingga calon pelanggan lebih bisa percaya. Apalagi jika menggunakan watermark di setiap foto, maka ini secara otomatis akan meningkatkan kredibilitas jasa tour and travel ini.

Strategi Marketing Paling Efektif dalam Bisnis Tour and Travel

proposal bisnis plan tour and travel

Setelah Anda mengetahui bagaimana langkah langkah dalam membuat paket wisata, mempelajari strategi marketing bisnis tour and travel juga penting. Memasarkan jasa Anda sehingga orang mengenalnya merupakan tugas dari aktivitas marketing. Berikut adalah strategi marketing paling jitu dalam bisnis tour and travel.

1. Strategi Sosial Proof

Strategi bisnis tour and travel pertama yang harus Anda perhatikan adalah social proof. Untuk melakukan aktivitas pemasaran ini pelaku bisnis harus memiliki sebuah website dengan menu khusus. Seperti penjelasan di point sebelumnya social proof ini akan berisikan informasi seperti paket dan galeri aktivitas.

Usahakan Anda dapat menampilkan siapa saja yang telah menggunakan paket wisata tersebut baik pembeli biasa, influencer, jika ada artis dan lain sebagainnya. Jangan lupa untuk mengupdate berbagai informasi secara berkala di website tersebut agar para pengunjung yang nantinya jadi calon pelanggan tertarik.

2. Menampilkan Testimonial

Karena bisnis yang Anda lakukan adalah berupa jasa, maka testimonial atau ulasan dari para pelanggan sebelumnya sangatlah penting. Para pengguna paket tour and travel sebelumnya akan mengisikan ulasan positif yang nantinya tampil di website.

Pastikan para pengguna paket sebelumnya ini Anda berikan pelayanan terbaik sehingga isi dari halaman testimoni pada halaman website semuanya positif. Hal ini tentunya akan menjadi daya tarik tersendiri untuk calon pelanggan tour and travel selanjutnya.

3. Menerapkan Early Bird Decisions

Strategis bisnis selanjutnya adalah menerapkan early bird decisions yang menawarkan bonus atau free merchandise. Teknik ini memang sangat efektif dalam meningkatkan nilai kepuasan para klien. Misalnya memberikan bonus atau produk tertentu kepada para klien pengguna 100 orang pertama.

Calon peserta paket wisata biasanya sangat antusias jika ada agen tour and travel yang menggunakan taktik bisnis ini. Beberapa pengamat bisnis juga terkadang beranggapan jika cara ini cukup beresiko, akan tetapi peluang memperoleh keuntungan sangat besar juga begitu cepat. Ini jadi tujuan awal dari merintis usaha tour and travel.

4. Memberikan Sebuah Reward

Strategi bisnis selanjutnya bisa Anda terapkan adalah pemberian reward. Penghargaan atau reward merupakan sebuah upaya dari jasa tour and travel untuk mempertahankan loyalitas pelanggan. Untuk memberikan hal ini tentunya sebagai pelaku bisnis harus mengelola sistem dengan baik. Pastikan database pelanggan tertata dengan sempurna.

Program reward ini bisa berupa macam macam seperti potongan harga untuk paket tour tertentu. Bisa juga Anda berikan berupa pemberian lebih fasilitas ketika menikmati perjalan wisata, atau memberikan hadiah khusus seperti travel bag dan lain sebagainya. Program reward umumnya sangat pelanggan tunggu terutama dari berbagai bisnis tour and travel ini.

5. Menerapkan Strategi Bundling Package

Selanjutnya ada sistem bundling package yang dapat membuat tour and travel Anda semakin lengkap. Sistem atau taktik pemasaran ini biasanya orang gunakan untuk memikat beberapa target pasar khusus, seperti peserta atau klien tour umroh.

Biasanya jamaah umrah harus melengkapi beberapa persyaratan seperti tes kesehatan, pembuatan paspor atau visa dan lain sebagainya. Peran bundling package ketika Anda menawarkan paket umroh sangat penting agar membuat para klien merasa nyaman. Maka dari itu pastikan sistem atau taktik ini juga ada di jasa tour and travel.

6. Menerapkan Strategi FOMO

Dalam bisnis ada sebuah istilah yaitu Fear of Missing Out atau FOMO. Strategi marketing satu ini memang sangat efektif untuk seseorang terapkan di jenis usaha tour and travel karena akan menarik minat calon pelanggan sehingga langsung melakukan aktivitas pemesanan paket.

Paket ini memang dapat mempengaruhi psikologi calon pelanggan. Misalnya ada perjalanan liburan atau wisata ke sebuah daerah yang sedang viral. Kemudian jasa tour and travel Anda menawarkan harga yang sangat murah dari kompetitor. Kemudian hanya berlaku sementara misal bulan agustus sudah kembali harga normal. Ini sangat efektif menarik minat calon pelanggan.

7. Menggunakan Competitive Buyer

Competitive buyer sebenarnya hampir sama dengan FOMO. Strategi marketing dalam bisnis tour and travel ini akan memberikan pengaruh psikologi kepada para pelanggan. Menawarkan produk dengan sebuah kuota dan apabila sudah terpenuhi maka pelanggan akan kehilangan kesempatan menerima harga spesial tersebut.

Misalnya Anda menawarkan paket traveling ke sebuah daerah seharga 5 Juta, namun untuk 100 pendaftaran pertama cukup bayar 3 juta saja dalam waktu tertentu. Hal ini akan membuat calon pelanggan akan saling berlomba lomba agar bisa menjadi pendaftar 100 orang pertama sehingga bisa menikmati competitive buyer tersebut.

8. Menjadikan Destinasi Viral Sebagai Paket

Perkembangan industri traveling di Indonesia sendiri cukup pesat. Akan ada terus tempat tempat viral yang pastinya membuat banyak orang terkesan. Ketika ada sebuah tempat wisata sedang viral baik melalui media sosial seperti Tiktok atau Youtube, sebagai pelaku bisnis tour and travel harus segera menangkapnya.

Langsung berisikan susunan paket liburan ke tempat viral itu di dalam menu pelayanan Anda. Otomatis hal ini akan menarik banyak sekali minat dari para klien sehingga ingin melakukan perjalan liburan ke tempat yang sedang viral tersebut.

9. Memberikan Batasan waktu Tertentu

Menawarkan waktu tertentu dalam sebuah paket. Strategi bisnis dalam tour and travel berikutnya adalah soal penawaran paket tour. Berikan sebuah waktu tertentu untuk perjalan wisata ke tempat menarik dengan promosi yang masif. Misalnya perjalan ke kota singapura dengan harga murah dari tanggal sekian sampai sekian.

Atau apabila Anda ingin membuatnya lebih panjang bisa dari bulan ini ke bulan sekian. Untuk beberapa calon pelanggan yang memang memiliki ketertarikan lebih terhadap daerah wisata tersebut akan rela mengeluarkan uangnya. Apalagi jika harganya sangat miring dari bulan bulan biasa setelah penawaran jangka waktu tersebut berakhir.

10. Memaksimalkan Potensi Hari Spesial

Di Indonesia sendiri cukup banyak hari hari spesial setiap tahunnya seperti Idul Fitri, Nyepi, Natal, sampai dengan valentine dan hari kemerdekaan. Memanfaatkan beberapa hari spesial ini untuk promo liburan sangatlah efektif. Bahkan beberapa pelanggan bisa langsung melakukan pemesanan jika ada promosi di hari hari tersebut.

Memanfaatkan hasil spesial dalam penawaran paket tour di tanggal tanggal tersebut memang sangat menarik. Misalnya ketika adanya hari kemerdekaan, maka jasa tour and travel Anda akan menawarkan sebuah perjalan liburan ke beberapa wilayah museum dengan harga lebih murah dari biasanya. Tentu hal seperti ini amat menarik perhatian konsumen.

Demikian informasi mengenai contoh proposal usaha tour and travel dan strategi bisnisnya. Dengan mempelajari hal hal penting terutama ketika menjalankan strategi marketingnya, maka kesempatan Anda dalam memperoleh keuntungan lebih besar akan terbuka lebar dalam bisnis ini.

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Travel Tour Agency Business Plan

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Sephats Tours

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">, opportunity.

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.

Sephats Tours intends to provide individual and group travel to leisure clients. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure travel company in the greater Gaborone (Botswana) area.

We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country. Though we realize that the majority of our tourists come from South Africa we shall be mainly targeting those from Europe and the Americas who often do not have transport or adequate knowledge about the country, unlike their South African counterparts who often do. Hence we shall be mainly targeting those who are not that mobile but wanting to see as many sites as possible. These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source. Hence the need to professionally market ourselves and the services we provide, offering a service of uncompromised nature.

Competition

We have identified competing companies, some firmly established, that fill the same needs as Sephats Tours. We intend to market ourselves in such a way that with time competitor customers will choose our service over competitors’ on the basis of our higher quality and informative excursions. 

Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area.

Expectations

We foresee a slow initial growth in sales, as we strive to ensure we are known on the market, though operating expenses will be relatively high, and a bump in our sales and revenue generation as we spread our services during expansion.

Collection days are very important. We do not want to let our average collection days get above the client’s actual subscription period under any circumstances. This could cause a serious problem with cash flow, because our working capital situation is chronically tight. However, we recognize that we cannot control this factor easily, because of the relationship we wish to create with our clients.

Financial Highlights by Year

Financing needed.

We wil have 2 investors that will contribute: 

investor 1 – P100,000

investor 2 – P102.000

This will cover all our necessary expenses until we are able to start making a net profit 

Problem & Solution

Problem worth solving.

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception. Customers want to travel, to see the world. They are in need of a company where they can enjoy the sites and the luxuries without having to pay a huge price. 

Our Solution

Sephats Tours intends to provide individual and group travel to leisure clients. Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure travel company in the greater Gaborone area. Customers will think we are well worth the expense 

As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies.

Target Market

Market size & segments.

We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country. Though we realize that the majority of our tourists come from South Africa we shall be mainly targeting those from Europe and the Americas who often do not have transport or adequate knowledge about the country, unlike their South African counterparts who often do. Hence we shall be mainly targeting those who are not that mobile but wanting to see as many sites as possible. These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source. Hence the need to professionally market ourselves and the services we provide, offering a service of uncompromised nature. />Our marketing strategy will be based mainly on making the right service(s) available to the right target customer. We will ensure that our services’ prices take into consideration organizations’ and peoples’ budgets, and that these people know that we exist, appreciate the value of our services, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our intension will be to target those individuals and groups looking for leisure activities and places to visit. We realize the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently.

Current Alternatives

We have identified competing companies, some firmly established, that fill the same needs as Sephats Tours. We intend to market ourselves in such a way that with time competitor customers will choose our service over competitors’ on the basis of our higher quality and informative excursions. A more thorough outline of our main competitors including their strengths and weaknesses follows:

  • XXX:  Located on the first floor of the G Hotel, Gear Adventures specializes in tailor-made safaris throughout Botswana and her neighboring countries. Gear Adventures offers Mobile Wilderness Safaris, Weekend Adventures, One-day explorations and safari operators. Of particular concern to us are the day tours around Gaborone that it offers to G Hotel guests. Research indicated that Gear Adventures is the only operator that offers day trips in and around Gaborone. Several of its services include: [details omitted].
  • YYY:  Arguably one of the most reputable companies in our intended line of business. It has a fleet of nineteen buses comprising two semi-luxury B7 Volvo train-buses, six semi-luxury B7 Volvo, five M/Benz, four Nissan and two DAF buses. All the Volvo buses have radio facilities, and one of the train-buses has toilet facilities. With close to twenty years of experience Mr. K supported by his wife, Mrs. K, are achieving most of what they envisioned when they started their business-to provide a nation-wide road transport service renowned for its efficiency and reliability. The recent launch of a new imported South American double-decker luxury bus serves as testimony of their continued dedication towards providing a good service to their clients.

Pro Tip:

  • ZZZ:  Similar to YYY, Z is well respected in the market with a large fleet of buses. As well as providing daily transport to Selebi Phikwe and several towns it also provides local and international trips by hire. However they lack the marketing edge and foreign tourist focus we intend to have.

Upon closer analysis of the above competitors it may be observed that the majority of these are offering safari excursions, and this represents an opportunity to be realized by us. According to the Central Statistics Office there are approximately 81 travel agents, tour operators and safari operators in Botswana at present, the majority of which have a South African background either in directorship or actual origin.

Our Advantages

Our advantages are best described as our strengths: 

  • Diversified client base:  This will reduce our dependency on one particular market.
  • Combination of skills in employees:  The directors intend to engage well-qualified and experienced employees to jointly develop business strategy and long-term plans, so as to attain company objectives.
  • Extensive advertising and marketing:  The company will undertake extensive advertising and marketing, promoting both its name as well as service/product awareness. Hence an aggressive and focused marketing campaign with clear goals and strategies shall be one of our mainstays.

Keys to Success

The keys to Sephats Tours success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies. Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets. Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers. Hence our key success factors will include the following:

  • Excellence in fulfilling the promise:  We intend to offer completely enjoyable, comfortable and informative travel excursions that will ensure that travelers are thoroughly satisfied and appreciative at the end of their trip.
  • Timely response to customers’ requests:  We cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image and reputation, including future business. Hence we need to be continually communicating with the client, including hotels and lodges so as to ensure that we are constantly available to the client meeting their expectations.
  • Solid and fruitful strategic alliances:  Considering the nature of our services and our relative infancy on the market, we realize the importance of establishing and maintaining fruitful strategic alliances with various stakeholders, including hotels, lodges, and travel agencies, amongst others, so as be assured of a constant flow of customers, fulfilling their needs at every opportunity.
  • Marketing know-how:  As a relatively new company on the market there will be a need to aggressively market our business and the services we provide so as to be continuously at the top of our prospective clients minds. This will also act as a temporary deterrent for companies contemplating entering our market. Advertising shall be undertaken on a regular basis.

Marketing & Sales

Marketing plan.

One core element of our strategy will be that of differentiation from our competitors. In terms of marketing we intend to ensure that our name and services are marketed on an extensive basis so that customers are aware of our existence. We will have a Social Media Strategy. We will be in Twitter, on Facebook, and on LinkedIn. We will run promotions and sales and have our customers tell us their favorite vacations, and experiences and they will talk to each other. In price, we intend to offer reasonable and competitive prices in comparison to competition and we need to be able to sustain that. Our service marketing will strive to ensure that we establish long relationships with clients.

For the short term at least, the selling process will depend on personal selling/networking and advertising to lure and inform potential customers about the services we offer and the benefits of utilizing our services. Our marketing does not intend to affect the perception of need as much as knowledge and awareness of the service category.

Locations & Facilities

At present the company offices are located at Plot Number 28338, Block 3, Belabela road opposite Gaborone Television Station, near Hill Crest Primary School. However, as time progresses the intention is to move into more accessible and attractive offices in a prime area. This regardless of the fact that our type of business is not too dependent on office location and size.

Sephats Tours will strive to ensure that it contains the latest, or extremely recent personal computer including relevant software so as to ensure that the company is continuously at the forefront in our market arena. The one certainty in our industry is that technology will continue to evolve and develop, changing what we market as well as how we market it. Our aim will be to be aware of the implications of this new technology and utilizing it in our existing framework where possible. However it should be noted that as we are new on the market it will take some time before we have in place our own website and other multimedia presentations. With time we also intend to have the latest and most efficient software in place to enable smooth operations.

Milestones & Metrics

Key metrics.

Our Key metrics are:

  • Tours sold (units, growth from month to month and year to year)
  • Tourists per tour (average, and changes over time)
  • Revenue per tour
  • Revenue per tourist
  • Total tourist prospects (estimates)
  • Facebook likes
  • Twitter follows

Ownership & Structure

Sephats Tours is a Private Limited company incorporated at the Registrar of Companies through the foresight and vision of Mr. X and Mrs. Y. It is a 100% wholly owned Botswana firm.

Management Team

The founders of Sephats Tours are passionate about the activities it will promote and offer on the market. Management style will reflect the participation of the directors/shareholders. The company intends to respect its community and treat all employees well. We will develop and nurture the company as community. However we realize that we are not fully conversant in tourism and as such intend to engage experienced staff as well as undergo a training course from a reputable institution.

The Managing Director’s experience in public commercial transportation and government will assist in the establishment of good networks. He also has attended a course in Auto Mechanics at X Centre that will assist in servicing the vehicles. However acknowledging the importance of continuous training and improvement the Managing Director intends to undergo a course in Travel and Tourism so as to be fully conversant in the field, as well as obtain knowledge of the latest developments in the industry.

Personnel Table

Financial plan investor-ready personnel plan .">, key assumptions.

Some of the more important underlying assumptions are:

  • We assume a strong economy, without major recession.
  • We assume, of course, that there are no unforeseen changes in economic policy to make our service immediately obsolete or unwanted.

Revenue by Month

Expenses by month, net profit (or loss) by year, use of funds.

Thus far we have purchased a Mercedes Benz mini bus to run tours for our customers, for P167,00, which was purchased with P32,000 down and the rest on a 5-year 6% loan. Other start-up expenses covered include  legal costs, business plan compilation, license costs and related expenses. 

START-UP REQUIREMENTS

Start-up Expenses

  • Legal P1,000
  • Logo, branding. P500
  • Website, collaterals P700
  • Consultants P1,200
  • Insurance P800

TOTAL START-UP EXPENSES P5,000

Sources of Funds

We have 2 investors, investor 1 is investing P100,000, investor 2 is investing 102,000. 

Projected Profit & Loss

Projected balance sheet, projected cash flow statement.

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Travel Tour Agency Sample Business Plan

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Starting your own travel tour agency but don’t know how to compile your business plan? Here’s an example of a dummy company’s business plan to get you thinking about how to create yours.

Travel Tour Agency Business Plan

1. executive summary.

The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ‘borderless’ world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.

We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents an opportunity for Sephats Tours to penetrate the market.

An opportunity for Sephats Tours’ success exists because the national tourism industry is growing at a rapid pace annually.

Sephats Tours is poised to take advantage of this growth and moderate competition in the city travel portion of the industry, with a dedicated and experienced staff, excellent networking, and effective management and marketing. Sephats Tours intends to provide travel and adventure packages to tourists primarily in the Southern region, but also the whole of Botswana.

Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services. Sephats Tours seeks to differentiate itself as the premier adventure mobile operator in the greater Gaborone area.

Our services will be positioned very carefully: They will be of extremely high quality, comfortable, informative and tailored to the clients needs such that they will enable individuals to have a greater appreciation of the natural environment and its intricacies.

Our marketing strategy will be based mainly on ensuring customers know about our existence and the service(s) we fulfill. Hence our intention is to make the right information available to the right target customers. This will be done through implementing a market penetration strategy that will ensure that we are well known and respected in the tourism industry.

We will ensure that our prices take into consideration peoples’ budgets, that these people appreciate the service(s), know that it exists, and how to contact us. The marketing will convey the sense of quality in every picture, every promotion, and every publication.

Our promotional strategy will involve integrating advertising, events, personal selling, public relations, direct marketing and the Internet, details of which are provided in the marketing section of this plan.

It is important to recognise that we do not intend to just take individuals on sightseeing excursions, but also to ensure that they appreciate nature through informative briefings on objects’ origins.

This element will assist in differentiating us from our competitors and contribute towards the development of a sustainable competitive advantage.

Hence we need to engage the right people in the right place at the right time if we are to ensure optimum growth. We intend to develop our team so that our people can grow as the company grows – a mutually beneficial relationship.

We project sales to increase from more than P350,000 (Botswana Pula [P]) the first year to more than P556,500 the second, and P630,000 in the third year.

In a nutshell, we do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment. This will ensure we establish a reputable corporate image.

1. Objectives

Business-man-travelling

Our business strategy will revolve around the need to provide quality service to our various target customers, in the process fully satisfying their needs. This shall be undertaken through recruitment of a professional team and the provision of good quality custom-designed travel packages, catering to the client’s particular needs.

With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting. This is particularly so with the organisation looking at establishing a clear advantage(s) in an increasingly competitive market.

We will provide clients with the opportunity to focus on their core activities whilst their transportation side needs are fully satisfied. Marketing material shall be professionally done so as to be reflective of our intended image and reputation.

We shall position ourselves as a quality commercial transportation operator that provides customer-need fulfillment, enjoyment, reliability and a good image. We intend to establish a good rapport with all the relevant stakeholders, especially hotels and travel agents.

We also intend to have well-designed brochures and other promotional material that will enable clients to have an understanding of the types of services we offer and advantages of utilising them.

In addition well-done, informative brochures, fact sheets and business cards often have a triggering effect on clients contemplating utilising our services. Hence this will undoubtedly generate increased sales of our service.

In summary we intend to attain the following objectives:

  • Continuously provide enjoyable quality excursions/trips on time and on budget.
  • Develop enthusiastically satisfied customers all of the time.
  • Establish a market presence that assures short-term and long-term profitability, growth and success.
  • We are fully committed to supporting growth and development in the tourism and overall economy of Botswana.
  • Contribute positively to our communities and our environment.

Internally we intend to create and nurture a healthy, exuberant, respectful, and enjoyable environment, in which our employees are fairly compensated and encouraged to respect the customer and the quality of the service we intend to provide.

In addition follow-up will be mandatory so as ensure customer satisfaction and make any improvements as recommended by the customers in future.

We seek fair and responsible profit, enough to keep the company financially healthy for the short and long term, and to fairly remunerate employees for the work and effort.

3. Keys to Success

The keys to Sephats Tours success will undoubtedly be effective market segmentation through identification of several niche markets and implementation strategies.

Along these lines the company intends to implement advertising, personal selling and direct marketing strategies to the target markets.

Our personal selling marketing strategies will rotate around keeping in touch with hotels and travel agencies for major customers, and advertising for more individual customers.

Hence our key success factors will include the following:

  • Excellence in fulfilling the promise: We intend to offer completely enjoyable, comfortable and informative travel excursions that will ensure that travelers are thoroughly satisfied and appreciative at the end of their trip.
  • Timely response to customers’ requests: We cannot afford to delay our clients for whatever reason, as this will have a negative bearing on our image and reputation, including future business. Hence we need to be continually communicating with the client, including hotels and lodges so as to ensure that we are constantly available to the client meeting their expectations.
  • Solid and fruitful strategic alliances : Considering the nature of our services and our relative infancy on the market, we realise the importance of establishing and maintaining fruitful strategic alliances with various stakeholders, including hotels, lodges, and travel agencies, amongst others, so as be assured of a constant flow of customers, fulfilling their needs at every opportunity.
  • Marketing know-how: As a relatively new company on the market there will be a need to aggressively market our business and the services we provide so as to be continuously at the top of our prospective clients minds. This will also act as a temporary deterrent for companies contemplating entering our market. Advertising shall be undertaken on a regular basis.

2. Company Summary

Travel-insurance

Sephats Tours intends to provide individual and group travel to leisure clients.

Services and products provided by Sephats will initially include pre-arranged tours, custom packages according to clients specifications, travel consultation, and as time progresses making reservations for lodging amongst other related services.

Sephats Tours seeks to differentiate itself as the premier adventure travel company in the greater Gaborone area.

As it grows it will take on people and expand into related markets and services. It will also look for additional leverage by establishing relationships and representations with appropriate strategic allies.

1. Company Ownership

Sephats Tours is a Private Limited company incorporated at the Registrar of Companies through the foresight and vision of Mr. X and Mrs. Y. It is a 100% wholly owned Botswana firm.

2. Start-up Summary

Thus far the directors have contributed one hundred and sixty seven thousand pula (P167,000) to purchase a Mercedes Benz mini bus currently in its possession and P30,000 for cash expenses. Total start-up expenses covered (including legal costs, business plan compilation, license costs and related expenses) come to approximately P5,000.

3. Company Locations and Facilities

At present the company offices are located at Plot Number 28338, Block 3, Belabela road opposite Gaborone Television Station, near Hill Crest Primary School.

However, as time progresses the intention is to move into more accessible and attractive offices in a prime area. This regardless of the fact that our type of business is not too dependent on office location and size.

3. Services

travel-passport

Sephats Tours is a travel company that intends to deliver leisure travel excursions to customers. Sephats intends to guide customers in selecting a trip(s) based on pre-defined vacation criteria. This analysis will be based on user profiles, set by the consumers, which includes preferences such as:

  • Activities sought
  • Destination, and
  • Time of Travel

A traveler will hence be able to select areas of interest based on their preferences and subsequently identify destinations to visit.

The intention is to provide customers with access to exclusive travel destinations, service to fully appreciate destinations through information packages, not just sight-seeing, and access to special interest travel according to the group’s/individual’s preferences.

1. Competitive Comparison

There are presently few competitors offering services similar to ours. However considering the pace of change and current growth rate of the tourism industry luring many companies into the sector, this may be short-lived.

Hence there will be a need to not only firmly establish ourselves on the market, but also strongly differentiate ourselves from these other businesses. However on a broader scale our competition comes in several forms:

The most significant competition are hotels and travel agencies offering travel excursions to their clients. They undertake this service in order to establish a competitive advantage over their competitors.

However, instead of directly competing with them we intend to establish good working relationships in the form of strategic alliances such that we are able to offer the service for their clients and thus enabling them to concentrate on their core activities whilst ensuring customers are fully satisfied.

Our key advantage in this regard will be our specialty of the service and hence wide knowledge ensuring customer satisfaction at all times as well as flexibility in providing the service. Existing hotels, lodges and travel agencies may identify the opportunity to diversify into our intended services utilising their current client database.

Naturally, existing clients will be inclined towards utilising these familiar companies due to the fact that a good relationship may have already been nurtured over the years during their business dealings.

This presents a potential challenge to us, as we need to aggressively market our services and expertise in the field. Existing safari operators that mainly focus on the remote environs such as Maun and Kasane are at times able to compromise, offering excursions in and around Gaborone, though very rare. Hence we intend to focus on this market. An analysis of competition is provided in the Market Analysis section of this plan.

2. Service Description

Sephats Tours intends to offer the service and knowledge a discerning leisure traveler seeks whilst on vacation, with the intention of seeing and appreciating the numerous sights in the area.

Keeping in mind the comforts of a tourist, our fleet shall be very well maintained and designed as per customer standard and expectations. However not wanting to limit ourselves we intend to be open to special hire by churches, organisations, groups, schools and sports teams, amongst other related groups.

The game reserves and lodges that we intend to be our main destinations are:

  • Mokolodi Nature Reserve
  • Goborone Game Reserve
  • Gaborone Dam
  • The Oodi and Mochudi Craft Villages
  • Kolobeng and Thamaga
  • Khutse Game Reserve

Below is a briefing of several places of interest and their various attractions.

  • Mokolodi Nature Reserve: Set in a wide valley just 10 minutes drive from the city, this scenic reserve offers a well-developed network of game drives and stone and thatch chalets overlooking a water hole. Mokolodi also offers the rare opportunity to track rhino or to walk through the bush with young elephants. These excursions offer excellent photographic opportunities. Evening drives can include a bush braai giving visitors the chance to see the more unusual nocturnal creatures.
  • Gaborone Game Reserve: This 550 hectare reserve provides an ideal get-away for tourists who can see a remarkable range of wildlife in the park including rhino, eland, zebra, gemsbok, wildebeest, kudu, ostrich and impala, all on well-maintained bush roads that are designed for easy access. Bird watching in the Gaborone Game Reserve is excellent, particularly along the eastern edge, bounded by Notwane River, and it typifies the incredible diversity of bird life to be found throughout the Gaborone area.
  • Gaborone Dam: On the south bank a remarkably rich variety of bird and wildlife can be seen, including herds of impala, kudu and scuttling families of warthog. New picnic sites, which are currently under development will also provide places of interest. The Gaborone Yacht Club is the main attraction on the dam with its swimming pool, bar and wide verandah overlooking the water off a rocky koppie in the middle of the dam which often becomes an island in the wet season.
  • The Oodi and Mochudi Craft Villages: In Oodi the main attraction will be the Lenstwe-la-Oodi weavers. In Mochudi apart from traditionally decorated Setswana architecture, the tourists will find the most southerly baobab trees in Botswana and traditional crafts including the Ithuteng Tin Workshop and Ikgabiseng handmade jewelery. The Phuthadikobo Museum in Mochudi will also be an attraction site.

Other sites will include Matsieng Foot Point, Gemsbok National Park, Mabuasehube Game Reserve, Legaga la ga Kobokwe, Central Kgalagadi Game Reserve, Nxaii Pan and Khama Rhino Sanctuary.

Integrating the above places of interest into our tours we intend to be offering the following tours:

  • “Capital Crusade” – City Tour: This will be a professionally guided tour around the city centre including visits to the Main Mall, Finance Mall, National Museum, City Council Library, Gaborone Station, and House of Parliament including others. These tours shall be eye opening in terms of the normal Botswana town folk life style providing knowledge and information throughout the guided tour. Included in this package will be refreshments and information folders detailing the main sites and history of Gaborone. This tour will cover approximately 50 kilometers taking about half a day to complete. Cost: PX per person.
  • “Cultural Enrichment” – Cultural Tour: This shall involve tours to the main historical and cultural sites in and around Gaborone including Mokolodi Nature Reserve, Oodi and Mochudi Craft Villages, including the cultural dances. This tour shall reveal the ‘Kgotla’ – cultural villages, traditional paintings and art, as well as the traditional lifestyle. Obviously baobabs will make for good viewing. The tour package will include an information folder, guided tour and refreshments. This tour will cover approximately 200 kilometers taking the whole day to complete. Cost: PY per person.
  • “The Essence: Past & Present” – City & Cultural Tour: This will be a combination of the cultural tour and city centre excursion. This will be marketed as a “total package” enabling tourists with very little time to appreciate the Botswana lifestyle, both in the present and past. This tour will invariably take the whole day and cover approximately 250 kilometres. The tour package will include the information folder, guided tour, refreshments and a picnic lunch. Cost: PZ per person.

3. Macro-environment

At a large scale research demonstrates that tourism is undergoing a rapid growth of unsurpassed nature. Generally there is a trend towards shorter stays but increased visits, as individuals strive to experience as many cultures as possible, including seeing as many attractions as possible.

Increasingly Botswana is being marketed as “one of the few places in Africa where game sanctuaries have remained completely unspoiled.

A destination that unlocks the mystery of nature – an oasis in a wilderness which is an ideal escape for nature lovers. Very little of this fascinating country has seen human habitation – this is true Africa in all her remoteness and authenticity.

With such marketing in place the number of tourists entering the country is bound to increase, presenting a larger potential market for ourselves. This potential market is what we seek to tap.

4. Sales Literature

The business will begin with a general corporate brochure establishing its position on the market. This brochure will be developed as part of the start-up expenses including the business cards and Company Profile, mainly for the large organisations that often recommend services to potential customers.

Compliment slips are also intended so as to raise awareness of the company and its services. We also intend to have information pamphlets that will provide information on our various tour packages. Literature and mailings for the initial market forums will be very important.

5. Fulfillment

The key fulfillment and delivery will be provided by the employees of the company. The real core value will be professional expertise, provided by a combination of expertise, experience, hard work, and education (in that order). Hence we intend to ensure that the work we undertake is always thorough and relevant to the clients’ needs.

We will turn to reputable companies for supplying the necessary individuals and groups for our services. Hence the need to establish good relationships with our strategic allies.

6. Technology

Sephats Tours will strive to ensure that it contains the latest, or extremely recent personal computer including relevant software so as to ensure that the company is continuously at the forefront in our market arena.

The one certainty in our industry is that technology will continue to evolve and develop, changing what we market as well as how we market it. Our aim will be to be aware of the implications of this new technology and utilizing it in our existing framework where possible. However it should be noted that as we are new on the market it will take some time before we have in place our own website and other multimedia presentations.

With time we also intend to have the latest and most efficient software in place to enable smooth operations.

7. Future Services

In putting the company together we have attempted to offer enough services to allow us to always be in demand by our customers and clients. The most important factor in developing future services/products is market need.

Our understanding of the needs of our target market segments shall be one of our competitive advantages. It is critical to our effort to develop the right new services. In the future, Sephats Tours intends to broaden its coverage by expanding into additional markets.

One of the main services it aims at providing is to become a destination management company that brings alive the magnificence of this country to the traveler. This will be done by co-coordinating the traveler’s entire experience from hotel bookings, safaris and tours, greeting and porter services, and to tour packages and incentives. However in doing so we will strive to ensure that it is compatible with the existing products and company personnel.

As time progresses the intention will to provide a Southern Africa tour package covering the whole of southern Africa.

4. Market Analysis Summary

Tour-bus

We are today experiencing a rapid growth in the economy of unsurpassed nature. This has been brought about by, amongst other things, the relaxation of foreign exchange policies and macroeconomic policies geared towards attracting foreign investors into the country.

The fiscal and monetary policies of the government geared towards maintaining growth with social justice have largely contributed towards this, evidenced by our economy averaging a growth rate of 7% since 1990 – very high by international standards.

The current drive and emphasis by the government on diversification of the industrial base away from the minerals sector presents an opportunity for Sephats Tours to make a valuable contribution towards achieving this goal. Having undertaken a thorough and comprehensive research of the market we realized that there was a need for a tourist transport company that focuses on providing leisure excursions to tourists.

Though there are mobile operators currently on the market, some of whom have been in existence for a relatively long period of time, we believe that there is a market need for one that specializes on providing comfortable and enjoyable transport to tourists and visitors.

This, also considering the fact that, potentially Botswana’s richest natural resource, the tourism industry is becoming an increasingly important player in the economy and may in the long term prove even more valuable than mineral resources in earning foreign exchange.

Aware of the fact that operating in such a market is largely dependent on good networking, we intend to establish networks and strategic relationships with various hotels, lodges and travel agents to ensure a steady stream of clients.

However in so doing we intend to ensure that the service we provide is of extremely high quality and comfortable. Our initial overall target market share shall be 10% of the market, mainly focusing on the greater Gaborone area and southern Botswana.

We appreciate that entering such a market is not a ‘bed of roses’ and will require us establishing strong links with strategic partners as outlined previously. Hence we intend to implement an aggressive marketing strategy, well supported by the other business functions.

The above prognosis influenced our decision to enter the tourist transport industry.

1. Market Segmentation

We will be focusing on those foreign tourists seeking leisure travel and excursions whilst on vacation in Botswana, with the intention of letting them see and appreciate the numerous attractions in our country.

Though we realise that the majority of our tourists come from South Africa we shall be mainly targeting those from Europe and the Americas who often do not have transport or adequate knowledge about the country, unlike their South African counterparts who often do. Hence we shall be mainly targeting those who are not that mobile but wanting to see as many sites as possible.

These people often do not want to waste their money on hiring vehicles to move about by themselves, but instead want to be escorted around places of interest by a reliable source. Hence the need to professionally market ourselves and the services we provide, offering a service of uncompromised nature.

2. Target Market Segment Strategy

Our marketing strategy will be based mainly on making the right service(s) available to the right target customer. We will ensure that our services’ prices take into consideration organisations’ and peoples’ budgets, and that these people know that we exist, appreciate the value of our services, and how to contact us.

The marketing will convey the sense of quality in every picture, every promotion, and every publication. Our intension will be to target those individuals and groups looking for leisure activities and places to visit.

We realise the need to focus our marketing message and our service offerings. We need to develop our message, communicate it, and make good on it. The decision to establish strategic alliances with several hotels, lodges and travel agencies is aimed at tapping our target market effectively and efficiently.

2.1. Market Needs

Though the tourism sector has undergone rapid growth over the last decade the vast majority entering this sector have rushed to the North where we have the Okavango Delta, Chobe National Park, and other sites as attraction points.

Very few have focused on south and central Botswana. With this in mind we intend to exploit the untapped market in this area so as to provide our customers with a good service and realize our business objectives.

We understand that our target markets need more than just being shown the areas of interest but also to be informed about their significance and origins. Hence we don’t just intend to provide a service(s), but to provide one of unparalleled nature relative to the market.

2.2. Market Trends

Of all the uncertainty surrounding this industry, one fact is certain: tourism is here to stay. The only question is how large the industry will become and whether it can sustain, if not exceed, its current growth rate. However large the market ultimately becomes, the company strongly believes that travel will be an important component of this market place. Tourism statistics provide a reliable guide as to the size of the market.

According to the latest tourism statistics total arrivals for 1998 amounted to 1,351,798 representing an increase of approximately 12.65% from the previous year. Of the total arrivals in 1998 205,146 (15.2%) were holiday/tourists whilst 319,440 (23,6%) were visitors, both groups of which constitute our target market, totaling approximately 524,586 individuals.

Source: Tourism Statistics 1998 – Central Statistics Office .

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How to Create a Business Plan for Your Tour or Travel Company

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Do you have the next great tour business or travel company idea, but don’t know how to turn it into reality? You’ve found your niche and even come up with the best tour company name ever, but who do you tell and how do you get started? 

Table of Contents

Why your tour company needs a business plan.

We’ve previously covered topics on how to build your business, but one beneficial, even crucial, practice before you start is to write up a small business plan, one that compiles all the important aspects of your brand in a single 15-20 page document. Having a simple tourism business plan will help you plan for the future and even discover new things about your brand. 

Whether you’re a young entrepreneur building a tour startup in search of investors, or you’re an established tour operator looking to better understand your business and take it to the next level, a tour operator business plan can help guide you in the right direction. 

The Benefits of a Business Plan

As mentioned above, a tour company business plan is a document that outlines all the important aspects of your tour business. From your company goals and objectives, to your team members, and even your financial statements, a business plan is an effective tool for analyzing the ins and outs of your business.

business-plan

It is the ultimate document used to convince investors and lenders to support your tour company. If you’re not looking for investors, writing a simple business plan for your tour business is still useful practice to align the leaders in your company, discover any shortcomings you might have missed, and plan for future growth.

How to Create a Tourism Business Plan

Now that you understand why having a small business plan is important, you’re probably wondering how to write one. You can use a business plan template, but it’s good to know why you’re including the information it asks for. It’s also acceptable to cater the content of your business plan to suit your unique company, but there are certain sections that investors expect to see, making them beneficial for you to include.

Here is what you need to include in your company’s business plan: 

Executive Summary

One of the most important sections of your business plan will be your executive summary, which serves as a high-level overview of your business, providing highlights of the fundamentals of your brand.

You’ll notice that most, if not all, of the topics covered within your executive summary will have their own dedicated section later on in your business plan. Because the executive summary is typically limited to a single page, leave the nitty-gritty details for their respective sections and use the executive summary as a way to simply introduce the topics to your reader. 

Executive summary topics:

  • What is your business and what does it do? Do you host walking tours or provide bicycle rentals? Are you a tour guide or do you run a themed hotel experience? Give the reader a clear understanding of your business concept.
  • What are your business goals and where do you envision your company in the future? How do you want to see your business grow?
  • What makes your business different from your competitors? Whether you’re renting out a specific product like Segways or providing a service like guided tours, discuss what sets you apart from (and makes you better than) similar businesses in your industry.
  • Who is your target audience? Who are you selling to and why are they interested?
  • What is your marketing strategy? How do you plan to connect with and convert your customers?
  • What is your current financial state? What is your projected financial state?
  • What is the purpose of your business plan? Are you looking to secure investors and/or lenders? If so, how much are you asking for? You won’t need to discuss this if your business plan is strictly for your own planning purposes.
  • Who is on your team, what are their job titles, and what do they do?

Again, like your business plan as a whole, not all of the topics listed above may be applicable to your business or your specific needs, so include only what you see fit. 

Company Overview

Your company overview should give your reader a detailed understanding of who you are and what you do. This includes technical topics like your business description, structure, and model, but should also cover the heart and soul of your company. That is, not only what you do, but why you do it. Developing your brand story is an important step to branding in the travel and tourism industry .

proposal bisnis plan tour and travel

What is it about running a bungee jumping business, wine tasting tour, or spelunking course that inspires you? What is your company’s mission, vision, purpose, and USP (unique selling proposition)? What are your business goals and objectives, both short-term and long-term? Defining these aspects of your business helps readers, whether investors or your own employees, connect with your business at a deeper level.

Market Analysis

Another important section to include in your business plan for your tour company is a detailed market analysis. Even if you’re creating your business plan for internal use only, conducting market analysis and research is an excellent way to gauge your position within your industry, identify areas of concern, and create an effective marketing strategy using the 7 Ps of Travel and Tourism Marketing .

proposal bisnis plan tour and travel

Things to consider in your market analysis include your target market and demographic, whether your marketing strategy is aligned with your target market, where you want to position yourself in the industry in relation to your competitors, and where you have room to improve. 

Try conducting a SWOT analysis for your tour business to explore your:

  • Strengths – what do you do well?
  • Weaknesses – what could you do better?
  • Opportunities – are there gaps in your industry that you can take advantage of?
  • Threats – what external factors affect your chance of success?

Team Summary

Use your team summary section to outline the leaders and key players in your tour company. An organizational chart works well to display this information and will usually explore members of management and other key personnel, their job titles, and their roles and responsibilities. Be sure to address how each person plays/will play an integral role in the success of your tour business or travel company.

proposal bisnis plan tour and travel

Even if your business is very small or you run a sole proprietorship, it’s still worth including a team summary section so that potential investors can get to know who they’re investing in. A team summary adds a human element to your business plan and can help build your readers’ confidence by showing them that they can trust the leaders (even if it’s just you) to bring the company to success.

Financial Plan

Discuss your finances. What is your current financial state, what is your future financial projection, and how do you plan on getting there? If you’re looking for an investment, how much do you need? Include relevant documents, paperwork, statements, calculations, etc. to back up the numbers you’re sharing.

Marketing Plan

Needless to say, tour marketing is one of the most important aspects of your tour business.

Your business plan should have a detailed marketing strategy and promotional tactics, including pricing strategy, advertising channels, and innovative tactics. It should also leverage social media and other tourism-related technology to reach your target market effectively.

Your Business Plan Can Set You Up For Success

Investing the time up front to create a simple business plan for your tour company is worth the effort, and is crucial to becoming a successful tour operator. Going into anything without a plan can be risky, and starting a tour business is no different. 

Once you know how to write a business plan and understand the main components that make one effective, you’ll have an invaluable tool for securing investors and planning your company’s growth in the competitive tourism and travel industry. There’s really no better time than now, so go out there, write a killer business plan, and start the tour business of your dreams .

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Written By | Edward Nieh

Edward Nieh is a freelance writer and copy editor working across multiple mediums for clients from various industries. He has a degree in creative writing with a focus on screenwriting for feature films.

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Travel and Tours Business Plan PDF to Achieve Your Business Goals

Streamline your travel and tours venture with our intuitive and customizable Travel and Tours Business Plan PDF. Seamlessly craft your business strategy, refine operational plans, and set the foundation for exceptional business growth.

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In today’s rapidly evolving travel industry, it’s crucial to plan and execute your travel and tours venture with precision and foresight. Our state-of-the-art Travel and Tours Business Plan PDF is designed to guide and streamline your business’s strategy and operations seamlessly. Whether you’re orchestrating intimate local tours, grand international expeditions, or specialized travel experiences, our plan provides the roadmap to navigate the complexities of the tourism sector successfully.

The Travel and Tours Business Plan PDF is specifically molded to the unique needs of your business model. It outlines vital aspects, from customer targeting, itinerary planning, partnerships, pricing strategies, to marketing and outreach. Its coherent structure ensures that every facet of your business, from supply chain management to customer feedback loops, is addressed, empowering you to plan and implement effectively.

Employing a robust Travel and Tours Business Plan PDF not only hones your strategic vision but also amplifies your operational efficiency. Detailed planning ensures optimal use of resources, maximized returns, and effective market positioning. Say goodbye to missed opportunities or logistical challenges. Adopt our Travel and Tours Business Plan PDF to propel your venture forward, fostering trust among partners and creating unforgettable experiences for your clients.

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How to create a tour operator business plan in 8 steps

tour operator business plan

Preparing to Write a Business Plan

Tour operator business plan template, tips and tricks for a strong tour operator business plan.

Wondering how to turn your tour operator idea into a real business? The first step to launching a startup and getting investors onboard is to develop a formal proposal called a business plan . Whether you want to start a travel agency, a walking tour company, or an adventure travel business, you will use a business plan to communicate exactly how you plan to make your idea come to life. 

Creating a tourism business plan might sound daunting; in this article, we’ll show you how to do one and offer lots of advice for first-time founders. You’ll be able to use this article as a tour operator business plan template to write your own sample business plan (as an exercise) or to create the real thing.

To more clearly illustrate how to create a tour operator business plan, we’ll use a sample business as we go through each section. Our sample business is a small tour operator startup that specializes in ecotourism in Thailand.

Before you start to create your official business plan, it can be helpful to think through several aspects of your business so that you are fully prepared to address each topic in the business plan template. One excellent preparation exercise is to complete a Business Model Canvas for your company. 

The Business Model Canvas encourages you to think critically about your customers, cost structure, revenue streams, marketing strategy, and more. It’s the perfect warm-up for your business plan because you’ll incorporate your Business Model Canvas notes into the actual business plan document. We recommend that you do this exercise with your co-founders, if you have any, and with a whiteboard – you’ll probably make lots of changes as you go!

You can find a printable Business Model Canvas template here .

Your tour operator business plan should contain at least seven sections: an executive summary, a company overview, a description of your services, an analysis of your market, an implementation plan, a team summary, and a financial plan. You might have one or more appendices at the end, if you have additional relevant information to include. The finished product should be formatted nicely and incorporate your company’s logo and branding.

Executive Summary

As the first component of your business plan, the executive summary is arguably the most important section. If you’re pitching your idea to investors, they’re likely very busy people, so you want to grab their attention from the beginning. The executive summary should contain a concise outline of your tour operator company’s objectives and goals, your mission and/or vision statements , your key success factors, and a clear description of your value proposition. 

Company Overview

Think of this section as what you would post on the “About” section of your tour operator company’s website. The company overview should explain who your company’s key leaders are, how and when the business started, what the ownership structure looks like (if you have investors, for example), where your office is located, and an outline of your current assets and debts. If you’re in the early stages of your business, this section might be quite short.

Operations Plan

The operations plan is where you describe exactly what your company will offer. What kinds of tours will you sell? Where exactly will you operate? This is the type of information you would list on your website for potential customers or guests to read – but without too much of a sales pitch. 

In this section, it can also be helpful to include a description of the full “ life cycle ” of your business. What happens before, during, and after a tour? What steps does the guest complete, and what happens behind the scenes at your company’s office?

Thinking about our Thai ecotourism company, we might illustrate how someone could book a tour perhaps six months in advance on our website. Between booking and arrival, we coordinate accommodation, meals, and transportation with partner providers. When the tour concludes, we offer transportation back to the airport and follow up with a special offer to book another tour with us at a discount. 

Market Analysis

This section explores your specific niche within the tourism industry and the geographic location(s) where you plan to operate. Who are your target clients or guests? Who are your main competitors? What trends exist in this facet of the industry? Is the amount of visitors to your location increasing or decreasing? 

Try to include statistics from reputable sources whenever you can. Destination marketing organizations, tourism bureaus, and air traffic data, just to name a few, can provide valuable insight and add credibility. This section should leave no stone unturned so that your reader can truly understand your market conditions.

In our ecotourism business in Thailand, for example, we would include information about travel trends in Thailand (like the most popular feeder markets), new air routes, economic trends, the number of new hotels being built, etc. We would also explore the ecotourism market; are more people choosing eco-friendly travel options today compared to five years ago? What companies are the current ecotourism market leaders globally and in Thailand?

Implementation

Now that you’ve explained your business idea and described the market in which you plan to operate, it’s time to outline exactly how you will bring your tour operator business to life. This section should include a SWOT analysis , details about your marketing and pricing strategies, and a sales projection. 

In the SWOT analysis , you will explore your company’s strengths, weaknesses, opportunities, and threats. What does your company offer that nobody else in the market does? What are some potential challenges that you will need to face? Using our ecotourism company example, a threat could be natural disasters – if there are floods or mudslides, our business cannot operate. On the other hand, an opportunity is that more people are interested in eco-friendly travel options. 

Your marketing and pricing strategies should be very specific. How will customers find your company? Which online channels will you use? Will you work through travel agents or directly with your customers? 

Your pricing strategy should include the exact rates you plan to charge for at least a year in advance. For example, our ecotourism company in Thailand might charge $699 for a package during low season, $899 during high season, and $999 over holiday periods, with rates increasing 5% each year. 

We might also offer a 10% discount for advance purchase bookings made at least 6 months in advance and charge a 50% cancellation fee for any reservations cancelled within 3 months of the tour departure date. Based on your pricing strategy, you can create a sales projection that will estimate your company’s sales performance, preferably over the next three years.

Team Summary

After your reader understands what your tour operator business will do, they’ll wonder who is going to make it happen. And if you’re planning to launch a full-fledged tour operator business, you’re probably not going at it alone. The Team Summary section should include a thorough plan for your company’s organizational structure, key leaders, employees, and training processes. 

Do you already have a management team in place, or will you need to hire additional leaders? How many employees will you need, and how much will you pay them? And how will you train and develop your employees? The Team Summary should answer all of these questions and provide enough information for potential investors to understand exactly how you plan to staff your business, pay your employees, and ensure all team members are trained properly. 

Financial Plan

The financial plan is extremely important to potential investors because they will want to maximize the return on their investment. Your financial plan is essentially a projection of your revenue streams and cost structure for your company’s first five or so years of operation. It will include not only revenue from ticket sales and costs from employee salaries, but also details like tour-operator software costs, insurance, taxes, marketing spend, depreciation of assets, interest on loans, and more. 

If you don’t have a finance background yourself, it may be helpful to seek assistance from an accountant or someone who knows the ins and outs of financial modeling. 

Additional Information

In an appendix, you can include supporting information or statistics that may be helpful for potential investors, but not essential to your business plan. For instance, you could include a full report on air traffic trends that you used in your Market Analysis section.

Download Your Tour Operator Business Plan Template

Now that you know what a Tour Operator Business Plan should include, below we provide the one we have specially created for you.

Writing a business plan is certainly not an easy task. It’s time consuming and requires a lot of thought, but a well written business plan can lead to significant growth for your company. As you complete your business plan, keep these pieces of advice in mind:

  • Conduct thorough research on your market . When you pitch your company to investors, you want to be seen as an expert, so learn as much as you can about your competitors and market trends.
  • Simplify your words and descriptions whenever possible . A business plan is not the place to wow your reader with flowery language – instead, you want your reader to easily grasp your value proposition. Think about writing so that a fifth-grader can understand it. The last thing you want is for your reader to be confused about what your company actually does.
  • Don’t be afraid to make changes . As you work on your business plan, you might discover that some aspects of your business need to be adjusted for the greater good of the company. After all, the companies that are the most adaptable are the ones that survive!
  • Get a second opinion (or a third or a fourth). A good test of your business plan’s readability and clarity is to let someone outside your industry read it, like a family member or friend. If they have a lot of questions, you might need to adjust your descriptions or more clearly explain your plans.
  • Proofread ! Your business plan is a reflection of your company’s values. If your formatting is sloppy and your text is full of typos, your reader might question whether you have the attention to detail necessary to run a successful business.

Now that you have all the tools to create a great tour operator business plan, it’s time to get to work!

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Adrienne Fors is the founder of Strategic Stays, a consultancy specializing in tech solutions and copywriting for short-term rental businesses and boutique hotels. She was previously a Market Manager at Expedia, and she graduated from the School of Hotel Administration at Cornell University. Adrienne is originally from Minneapolis, Minnesota and enjoys traveling and playing tennis.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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Page 1: Proposal Business Plan Al KHANSA TOUR & TRAVEL

BUSINESS PLAN

AL KHANSA Tour and Travel 1

TUGAS KEWIRAUSAHAAN

Page 2: Proposal Business Plan Al KHANSA TOUR & TRAVEL

DAFTAR HALAMAN

DAFTAR HALAMAN………………………………………………………………………..

1. RINGKASAN EKSEKUTIF.................................................................................3

2. LATAR BELAKANG PERUSAHAAN...............................................................4

2.1 DATA PERUSAHAAN....................................................................................................................4

2.2 BIODATA PEMILIK / PENGURUS............................................................................................5

2.3 STRUKTUR ORGANISASI............................................................................................................6

2.4 JADWAL RENCANA OPERASIONAL………………………………………… 5

3. ANALISIS PASAR DAN PEMASARAN............................................................7

3.1 PRODUK / JASA YANG DIHASILKAN.....................................................................................7

3.2 GAMBARAN PASAR ........................................................................................... 7

3.3 TARGET ATAU SEGMEN PASAR YANG DITUJU................................................................9

3.4 TREND PERKEMBANGAN PASAR...........................................................................................9

3.5 PROYEKSI PENJUALAN...............................................................................................................9

3.6 STRATEGI PEMASARAN...........................................................................................................10

3.7 ANALISIS PESAING.....................................................................................................................10

3.8. JEJARING USAHA……………………………………………………………… 11

4. ANALISIS SUMBERDAYA MANUSIA (SDM)........................................... 12

4.1 KOMPETENSI SDM YANG DIINGINKAN..........................................................12

4.2 ANALISIS KEBUTUHAN DAN PENGEMBANGAN SDM............................. 12

4.3 RENCANA KEBUTUHAN SDM........................................................................ 12

5. ANALISIS KEUANGAN......................................................................... 13

5.1 RENCANA KEBUTUHAN INVESTASI............................................................ 13

6. ANALISIS DAMPAK RESIKO USAHA............................................... 14

6.1 ASPEK HUKUM....................................................................................................... 14

6.2 DAMPAK TERHADAP MASYARAKAT SEKITAR........................................ 15

Page 3: Proposal Business Plan Al KHANSA TOUR & TRAVEL

6.3 ANALISIS RESIKO USAHA............................................................................... 15

6.4 ANTISIPASI RESIKO USAHA........................................................................... 15

AL KHANSA Tour and Travel 2

Page 4: Proposal Business Plan Al KHANSA TOUR & TRAVEL

1. RINGKASAN EKSEKUTIFPT. AL KHANSA Tours & Travel didirikan di Jakarta pada 28 Mei 2014, adalah sebuah

perusahaan swasta Nasional yang bergerak dibidang Biro Perjalanan Wisata,

Penyelenggara Perjalanan Ibadah Umroh & Haji Khusus.

Dengan latar belakang pengalaman pemilik perusahaan dalam menangani jama’ah

Umroh & Haji Khusus dan didukung oleh staf Umroh dan Haji Khusus serta

perwakilan AL KHANSA Tour di Saudi Arabia yang cukup berpengalaman akan

merupakan kunci utama dari kesempurnaan perjalanan Ibadah Umroh dan Haji

Khusus para Jama’ah AL KHANSA TOUR.

- Sebagai sarana mewujudkan niat untuk beribadah ke tanah suci Makkah.

- Memberikan peluang usaha kemitraan atas dasar saling menguntungkan.

- Mewujudkan Program AL KHANSA TOUR sebagai sarana Perluasan Misi

Da’wah Islamiyah dalam mengajak umat islam melaksanakan kewajiban rukun

islam yang kelima.

STRATEGI PENGEMBANGAN :

- AL KHANSA TOUR mengembangkan jaringannya dalam mendapatkan calon –

calon Jama’ah Umrah/Haji melalui Pusat Informasinya baik di Jakarta maupun

di daerah – daerah di Indonesia.

- AL KHANSA TOUR memberikan peluang kepada mitra usaha untuk kerjasama

- penyelenggaraan Umrah & Haji dengan system bagi hasil/komisi.

AL KHANSA Tour and Travel 3

Page 5: Proposal Business Plan Al KHANSA TOUR & TRAVEL

2. LATAR BELAKANG PERUSAHAAN

Sektor Pariwisata menjadi komoditas bisnis di banyak negara maju dan berkembang. Perkembangan dunia usaha dari waktu ke waktu semakin tidak terbendung, hal ini dapat kita lihat dari semakin menjamurnya perusahaan-perusahaan yang kemudian berimplikasi pada ketatnya persaingan antara perusahaan termasuk perusahaan-perusahaan tour and travel atau biro perjalanan di Indonesia. Khususnya Biro perjalanan haji dan umroh. Berikut faktor sektor tour and travel haji dan umroh menjadi komoditas bisnis yang memiliki prospek yang menjanjikan;

1. Usaha Jasa pelayanan Ibadah Haji/ Umrah tidak terpengaruh dengan adanya trend yang berlaku juga tidak terpengaruh zaman yang terus berubah meski dengan adanya teknologi hal ini dikarenakan Haji dan Umrah merupakan suatu kegiatan ibadah yang memiliki aturan-aturan yang didapat diubah kecuali regulasi yang dikeluarkan oleh Pemerintah. Seluruh rangkaian kegiatannya tidak dapat diubah ataupun dimodifikasi.

2. Jamaah Ibadah Haji/ Umrah Indonesia setiap tahunnya terjadi peningkatan terlihat tampak dengan adanya waiting list yang lama. Meski terjadinya antrian karena diberlakukan sistem Kuota di setiap wilayah Republik Indonesia, tak mengurangi antusias jama’ah untuk mengikuti ibadah haji dan umrah sebagai bentuk ibadah melaksanakan rukun islam. Jamaah makin tahun ke tahun mengalami peningkatan meski ongkos naik haji dari tahun ke tahun mengalami kenaikan yang signifikan

2.1 DATA PERUSAHAAN

1. Nama Perusahaan AL KHANSA TOUR and TRAVEL

2. Bidang Usaha Usaha Perjalanan Wisata

3. Jenis Produk / Jasa Jasa

4. Alamat Perusahaan Jl. Panglima Polim 05 No.58 Kebayoran Baru,

Jakarta Selatan

5. Nomor Telepon 089652676756

6. Alamat E-mail [email protected]

7. Bank Perusahaan Bank Mandiri (157-00-0322291-7 an Syahrial

Faulan Ramzi)

8. Bentuk Badan Hukum PT

AL KHANSA Tour and Travel 4

Page 6: Proposal Business Plan Al KHANSA TOUR & TRAVEL

9. Nomor Akte Pendirian -

10. N P W P -

11. Mulai Berdiri 28 Mei 2014

2.2 BIODATA PEMILIK / PENGURUS

1. Nama Syahrial Faulan Ramzi

2. Jabatan Direktur

3. Tempat dan Tanggal Lahir Kediri, 16 Juli 1993

4. Alamat Rumah Jl. Panglima Polim 05 No.58 Kebayoran Baru,

6. Nomor Fax -

7. Alamat E-mail [email protected]

8. Pendidikan Terakhir SMK

9. Pengalaman Kerja AT-TAQWA Tour and Travel sebagai Travel

AL KHANSA Tour and Travel 5

Page 7: Proposal Business Plan Al KHANSA TOUR & TRAVEL

2.3 STRUKTUR ORGANISASI

2.4 JADWAL KEGIATAN PRA OPERASIONAL

KEGIATANbulan ke -

1 2 3 4 5 6 7 8 9 10 11 12

Penyebaran dan pemasaran Paket

Perjalanan Wisata x x X x x x X

Menjalankan Paket Wisata yang terjual x x X X X

Persiapan pelaksanaan sebelum

keberangkatan wisatawanx X

Evaluasi x X

Perhitungan keuntungan X

AL KHANSA Tour and Travel 6

Syahrial Faulan Ramzi

(Direktur Utama

Harry Tri Sutrisno

( General Manager)

Muh. Arif Rahman

(Manager Produksi Jasa)

Muh. Akbar Prakasa

(Manager Finance)

Bryan Aji Rahman

(Manager Marketing )

Page 8: Proposal Business Plan Al KHANSA TOUR & TRAVEL

3. ANALISIS PASAR DAN PEMASARAN3.1 PRODUK / JASA YANG DIHASILKAN

PAKET WISATA

UMROH & HAJI KHUSUS

KEUNGGULAN PRODUK YANG DIMILIKI

Produk paket Umroh & Haji Khusus ini menyediakan berbagai macam fasilitas

yang dibutuhkan seperti : Transportasi, tiket penerbangan, hotel, restaurant,

tour guide, dan obyek wisata yang menarik untuk dikunjungi

Produk paket Umroh & Haji Khusus ini mempunyai pilihan paket yang

berbeda dan pelayanan yang luar biasa dengan harga terjangkau.

3.2 GAMBARAN PASAR

Umrah merupakan haji kecil, perbedaannya dengan haji adalah dalam umrah tidak

melakukan jumrah, wukuf dan mabit. Sekain kegiatan itu dilakukan dalam ibadah

Umrah menurut bahasa artinya berkunjung atau ziarah, sedangkan menurut agama

ialah Mengunjungi Baitullah dengan niat ibadah dengan cara tertentu dan dapat

dikerjakan dalam waktu Haji maupun diluar musim Haji dan disebut Haji Kecil. Umrah

dilakukan dengan ihram dari Miqat, kemudian Tawaf, Sa’I dan diakhiri dengan Tahallul

(Gunting Rambut) dan terlepas dari Larangan Ihram.

Hukum ibadah umrah adalah wajib sekali seumur hidup bagi yang mampu, dan

dibolehkan untuk melaksanakan Umrah walaupun belum melaksanakan Haji.

AL KHANSA Tour and Travel 7

Page 9: Proposal Business Plan Al KHANSA TOUR & TRAVEL

Allah berfirman yang artinya:

“Dan sempurnakanlah ibadah haji dan umrah karena Allah” (Al Qur’an Surat 2 Al

Baqarah ayat 196)

Bagi yang mampu melakukan umroh berkali-kali itu lebih baik lagi, “Dari Abu Hurairah

bahwa Rasulullah s.a.w telah bersabda Umroh ke Umroh berikutnya adalah penebus

dosa diantara keduanya (HR. Bukhari & Muslim)“.

Dari penjelasan diatas maka kami melihat peluang usaha dalam ibadah Umroh & Haji

Khusus. Karena ibadah tersebut tidak akan pernah berhenti dan dapat dilakukan berkali

KEGIATAN PEMASARAN DAN PROMOSI YANG SUDAH DILAKUKAN

( PERSONAL SELLING

System pemasaran kepada klien dengan menawarkan paket-paket Umroh dan

Haji Khusus secara langsung dan melakukan presentasi dengan teknik yang

dapat meyakinkan klien

System pemasaran yang diadakan oleh perkumpulan travel agent seperti

HIMPUH dan AMPHURI dengan melakukan event dalam bentuk pameran

pariwisata. Dalam pameran tersebut para rekanan kerja sesama travel agent

melakukan penawaran kepada para klien yang datang menghadiri pameran dan

menarik para klien untuk dapat membeli paket Umroh dan Haji Khusus dan

produk yang kita tawarkan

System pemasaran yang dilakukan dengan membuat brosur dan sejenisnya

untuk dapat menarik para klien dengan cara menyebarkan brosur dan sejenisnya

( ADVERTISING / IKLAN

System pemasaran dengan menjalin kerja sama dengan para travel agent lain dan

stakeholder yang masih dalam lingkaran bisnis usaha jasa pariwisata

AL KHANSA Tour and Travel 8

Page 10: Proposal Business Plan Al KHANSA TOUR & TRAVEL

3.3 TARGET ATAU SEGMEN PASAR YANG DITUJU

GAMBARAN KARAKTERISTIK PEMBELI / PENGGUNA

- Target kami adalah jamaah yang ingin berangkat umroh atau haji di Indonesia

- Dan wisatawan yang ingin berlibur di South-east Asia dan Midle-east

3.4 TREND PERKEMBANGAN PASAR

Dilihat dari pengembangan perjalanan ibadah Umroh & Haji Khusus yang terjadi pada

tahun 2010-2013 maka jumlah per tahun nya mengalami peningkatan yang signifikan

3.5 PROYEKSI PENJUALAN

Kami menargetkan setiap tahunya harus ada peningkatan dalam proyeksi penjualan

paket-paket Umroh & Haji Khusus yang kami tawarkan. Dengan strategi pemasaran

yang tepat, maka kami yakin dan optimis target tersebut akan terpenuhi.

AL KHANSA Tour and Travel 9

Page 11: Proposal Business Plan Al KHANSA TOUR & TRAVEL

3.6 STRATEGI PEMASARAN

( PENGEMBANGAN PRODUK

Membuat dan merancang produk Umroh & Haji Khusus yang dapat

dikembangkan sesuai dengan keinginan para klien dan tidak membosankan serta

berbeda dengan paket Umroh & Haji Khusus lain.

( PENGEMBANGAN WILAYAH PEMASARAN

Untuk tahun pertama perkembangan wilayah pemasaran, kami akan

menawarkan produk Umroh & Haji Khusus kedaerah JABODETABEK. Tujuannya

untuk mengenalkan dan memasarkan produk Umroh & Haji Khusus kepada

seluruh masyarakat sesuai dengan segmentasi pasar yang ada diwilayah yang

ditargetkan.

( KEGIATAN PROMOSI

Melakukan kegiatan promosi dan marketing yang dapat dilakukan berulang-

ulang untuk dapat menarik para klien menggunakan produk Umroh & Haji

Khusus yang kami tawarkan.

( STRATEGI PENETAPAN HARGA

Penetapan harga dilakukan sesuai dengan keinginan pasar tapi disesuaikan pula

dengan aspek aspek didalamnya serta disesuaikan juga dengan peraturan

pemerintah tentang kenaikan rupiah atau mata uang.

3.7 ANALISIS PESAING

PESAING KEUNGGULAN KELEMAHAN

AL KHANSA Tour and Travel 10

Page 12: Proposal Business Plan Al KHANSA TOUR & TRAVEL

MAKTOUR 1. Travel terbesar

dengan penjualan

produk produk yang

variatif serta bagian-

bagian pendukung di

bagian travel

2. Memiliki

penghargaan dari

perusahaan,memiliki

rekanan kerja yang

banyak,memiliki

banyak bagian mulai

tour,tiket,document.

1. Tidak ada sistem

kekeluargaan didalam

perusahaan.

2. Pegawai yang tidak

sejahtera dan

pelayanan yang

kurang dibagian tour.

3. System kerja yang

AL AMIN UNIVERSAL 1. Travel besar yang

profesionalisme

dalam bidang tour.

2. Memiliki pelayanan

yang sangat baik.

1. kurang dalam

perencanaan atau

2. harga yang bisa

dikatakan cukup

mahal untuk produk

yang dijual

3. system kerja yang

tidak termanajemen

dengan baik.

4. Kesejahteraan

pegawai buruk.

3.8. JEJARING USAHAUntuk jejaring usaha, perusahaan kami memiliki berbagai rekan kerja dan

stakeholders yang membantu tumbuh dan berkembangnya perusahaan yang kami

dirikan. Rekan kerja dan stakeholders sendiri masih dalam bidang yang sama dengan

perusahaan travel agent kami. Kami sudah menjalin kerjasama yang baik dengan pihak

tersebut salah satu nya adalah At Taqwa Tour and Travel. Perusahaan kami dan

AL KHANSA Tour and Travel 11

Page 13: Proposal Business Plan Al KHANSA TOUR & TRAVEL

perusahaan rekan kerja kami telah memiliki kesepakatan tertentu demi terjalinnya

hubungan baik bisnis, sehingga perusahaan kami bisa tumbuh dengan baik.

4. ANALISIS SUMBERDAYA MANUSIA (SDM)

4.1 Kompetensi yang diinginkan dalam menjalankan bisnis ini

1. Memiliki pengalaman dan keterampilan dalam bidang Usaha Perjalanan Wisata

2. Memiliki keahlian dalam pemasaran Jasa wisata

3. Sudah berpengalaman menangani dalam mengorganise perjalanan wisata

4.2 Analisis Kebutuhan dan Pengambangan SDM

AL KHANSA Tour and Travel 12

Page 14: Proposal Business Plan Al KHANSA TOUR & TRAVEL

4.3Rencana Pemenuhan Kebutuhan

5. ANALISIS KEUANGAN

5.1 RENCANA KEBUTUHAN INVESTASI

No NamaBarang Unit Biaya Total Biaya1 Seragam 15 Rp 70,000.00 Rp 1,050,000.002 ID Card 5 Rp 20,000.00 Rp 100,000.003 KartuNama 50 Rp 3,000.00 Rp 150,000.004 Handy Talkie 7 Rp 750,000.00 Rp 5,250,000.005 Modem 1 Rp 450,000.00 Rp 450,000.006 BB 3G 1 Rp 2,700,000.00 Rp 2,700,000.007 Fax + Telepon Machine 1 Rp 2,800,000.00 Rp 2,800,000.008 Komputer 1 Rp 5,000,000.00 Rp 5,000,000.009 Printer 1 Rp 1,300,000.00 Rp 1,300,000.00

10 Bendera Identitas Perusahaan 5 Rp 150,000.00 Rp 750,000.0011 Alat Tulis Kantor Rp 1,342,500.00

20 Rp 1,500.00 Rp 30,000.00

13 Spidolmerahdanhitam

6 Rp 5,000.00 Rp 30,000.00

14 Flashdisk 8GB HP

2 Rp 90,000.00 Rp 180,000.00

2 Rp 4,500.00 Rp 9,000.00

16 Kuitansi

5 Rp 5,000.00 Rp 25,000.00

AL KHANSA Tour and Travel 13

Page 15: Proposal Business Plan Al KHANSA TOUR & TRAVEL

30 Rp 7,000.00 Rp 210,000.00

1 Rp 4,500.00 Rp 4,500.00

19 File Holder

5 Rp 20,000.00 Rp 100,000.00

20 Steples + Isi

2 Rp 7,000.00 Rp 14,000.00

21 Tinta printer Black

2 Rp 30,000.00 Rp 60,000.00

22 Tinta printer Colour

2 Rp 50,000.00 Rp 100,000.00

23 TeleponEsia

1 Rp 250,000.00 Rp 250,000.00

24 Kertas A4/rim

3 Rp 30,000.00 Rp 90,000.00

25 Amplopbesar

20 Rp 1,000.00 Rp 20,000.00

26 Amplopkecil per pack

2 Rp 20,000.00 Rp 40,000.00

27CetakAmplop

Rp 500.00 Rp 100,000.00

28Foto Copy flyer

Rp 100.00 Rp 10,000.00

29Jilidbiasa

Rp 2,000.00 Rp 20,000.00

Rp 3,000.00 Rp 15,000.00

Rp 35,000.00 Rp 35,000.00

32 Mobil Rental1

1Rp. 33,600.000,00 Rp. 33,600.000,00

TOTAL Rp. 56,585.000,00

6. ANALISIS DAMPAK RESIKO USAHA

6.1 ASPEK HUKUM

Pendirian AL KHANSA TOUR & TRAVEL yang bergerak dalam bidang jasa

perjalanan Umroh dan Haji Khusus mengacu kepada hukum yang berlaku di

Indonesia, yakni harus mengajukan izin penyelengaraan Umroh dan Haji kepada

AL KHANSA Tour and Travel 14

Page 16: Proposal Business Plan Al KHANSA TOUR & TRAVEL

Kementrian Agama Republik Indonesia dan mendaftarkanya dalam asosiasi Travel

Umroh dan Haji seperti HIMPUH.

6.2 DAMPAK TERHADAP MASYARAKAT SEKITAR

1. Terbukanya lapangan pekerjaan bagi masyarakat yang memiliki kemampuan

dalam bidang Usaha Perjalanan Wisata

2. Memberikan pemasukan bagi rekanan perusahaan kami seperti penjual

cenderamata, oleh-oleh, di daerah wisata.

3. Ikut berpartisipasi dalam program pemberdayaan masyarakat dalam bidang

6.3 ANALISIS RESIKO USAHA

1. Banyaknya persaingan harga dalam bidang usaha perjalanan wisata

2. Kemungkinan besar terjadinya force majour dalam pelaksanaan bisnis ini.

6.4 ANTISIPASI RESIKO USAHA

1. kami memiliki strategi dengan cara memberikan service yang istimewa

kepada client yang berbeda dari perusahaan perjalanan Umroh dan Haji

2. kami selalu siap dengan plan A dan plan B untuk mengantisipasi terjadinya

force majour tersebut.

AL KHANSA Tour and Travel 15

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Home » Europe » Moscow

EPIC MOSCOW Itinerary! (2024)

Moscow is the heart of Mother Russia. Just the mention of this city conjures images of colorful bulbous pointed domes, crisp temperatures, and a uniquely original spirit!

Moscow has an incredibly turbulent history, a seemingly resilient culture, and a unique enchantment that pulls countless tourists to the city each year! Although the warmer months make exploring Moscow’s attractions more favorable, there’s just something about a fresh snowfall that only enhances the appearance of the city’s iconic sites!

If you’re a first-time visitor to Moscow, or simply wanting to see as much of the city as possible, this Moscow itinerary will help you do just that!

proposal bisnis plan tour and travel

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Best Time To Visit Moscow

Where to stay in moscow, moscow itinerary, day 1 itinerary in moscow, day 2 itinerary in moscow, day 3 and beyond, staying safe in moscow, day trips from moscow, faq on moscow itinerary.

Here is a quick look at the seasons so you can decide when to visit Moscow!

The summer months (June-August) are a great time to travel to Moscow to take advantage of the enjoyable mild temperatures. This is considered peak travel season. Bear in mind that hotel prices rise along with the temperatures!

when to visit moscow

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If you’re planning a trip to Moscow during fall (September-November) try to plan for early fall. This way the temperatures will still be pleasant and winter won’t be threatening.

Russian winters (December-February) are not for the faint of heart as Napoleon learned to his peril. Some days the sun will be out for less than an hour, and snow is guaranteed. Although winters are exceptionally cold, this is when you’ll get a true glimpse of the Moscow experience!

The best time to visit Moscow is during spring  (March-May). The temperatures will begin to creep up and the sun begins to shine for significant portions of the day. Hotel rates will also have yet to skyrocket into peak ranges!

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With a Moscow City Pass , you can experience the best of Moscow at the CHEAPEST prices. Discounts, attractions, tickets, and even public transport are all standards in any good city pass – be sure invest now and save them $$$ when you arrive!

Moscow is a large city with many accommodation options to choose from. Staying in a location that fits with your travel plans will only enhance your Moscow itinerary. Here is a brief introduction to a few great areas of the city we recommend checking out!

The best place to stay in Moscow to be close to all the action is Kitay-Gorod. This charming neighborhood will put you within walking distance to Moscow’s famous Red Square, thus cutting down on travel time. This will allow you to see more of the city in a shorter amount of time!

where to stay in moscow

It’s surrounded by restaurants, cafes, bars, and shops. If you’re a first-time visitor to Moscow, or just planning a quick weekend in Moscow, then this area is perfect for you!

Another great area to consider is the Zamoskvorechye district. This area of the city offers a blend of new and old Moscow. It has an artsy vibe and there are plenty of fun sites you can explore outside of the main touristy areas of Moscow.

Of course, as in all areas of Moscow, it’s close to public transportation that will quickly connect you with the rest of the city and make your Moscow itinerary super accessible!

Best Airbnb in Moscow – Exclusive Apartment in Old Moscow

Exclusive Apartment in Old Moscow

Modern and cozy, this apartment is in the heart of Old Moscow. Bordering the Basmanny and Kitay-Gorod districts, this two-bedroom flat is walking distance to the Kremlin and Red Square. Safe, quiet, and comfortable, this is the best Airbnb in Moscow, no question!

Best Budget Hotel in Moscow – Izmailovo Alfa Hotel

moscow itinerary

The Izmailovo Alfa Hotel is a very highly rated accommodation that provides all the components necessary for a comfortable trip to Moscow. There is an on-site restaurant, bar, fitness center, and an airport shuttle service. The rooms are modern and spacious and are equipped with a TV, heating/air conditioning, minibar, and more!

Best Luxury Hotel in Moscow – Crowne Plaza Moscow World Trade Centre

moscow itinerary

If you’re touring Moscow in luxury, the Crowne Plaza Moscow World Trade Centre is the hotel for you! Elegantly furnished rooms are equipped with a minibar, flat-screen TV,  in-room safes, as well as tea and coffee making facilities! Bathrooms come with bathrobes, slippers, and free toiletries. There is also an onsite restaurant, bar, and fitness center.

Best Hostel in Moscow – Godzillas Hostel

moscow itinerary

Godzillas Hostel is located in the center of Moscow, just a short walk from all the major tourist attractions and the metro station. Guests will enjoy all the usual hostel perks such as self-catering facilities, 24-hour reception, Free Wi-Fi, and security lockers. This is one of the best hostels in Moscow and its wonderful social atmosphere and will make your vacation in Moscow extra special!

An important aspect of planning any trip is figuring out the transportation situation. You’re probably wondering how you’re going to get to all of your Moscow points of interest right? Luckily, this sprawling city has an excellent network of public transportation that will make traveling a breeze!

The underground metro system is the quickest and most efficient way to travel around Moscow. Most visitors rely exclusively on this super-efficient transportation system, which allows you to get to pretty much anywhere in the city! It’s also a great option if you’re planning a Moscow itinerary during the colder months, as you’ll be sheltered from the snow and freezing temperatures!

moscow itinerary

If you prefer above-ground transportation, buses, trams, and trolleybuses, run throughout the city and provide a rather comfortable alternative to the metro.

Moscow’s metro, buses, trams, and trolleybuses are all accessible with a ‘Troika’ card. This card can be topped up with any sum of money at a metro cash desk. The ticket is simple, convenient, and even refundable upon return to a cashier!

No matter which method you choose, you’ll never find yourself without an easy means of getting from point A to point B!

Red Square | Moscow Kremlin | Lenin’s Mausoleum | St. Basil’s Cathedral  | GUM Department Store

Spend the first day of your itinerary taking your own self guided Moscow walking tour around the historic Red Square! This is Moscow’s compact city center and every stop on this list is within easy walking distance to the next! Get ready to see all of the top Moscow landmarks!

Day 1 / Stop 1 – The Red Square

  • Why it’s awesome: The Red Square is the most recognizable area in Moscow, it has mesmerizing architecture and centuries worth of history attached to its name.
  • Cost: Free to walk around, individual attractions in the square have separate fees. 
  • Food nearby: Check out Bar BQ Cafe for friendly service and good food in a great location! The atmosphere is upbeat and they’re open 24/7!

The Red Square is Moscow’s historic fortress and the center of the Russian government. The origins of the square date back to the late 15th century, when Ivan the Great decided to expand the Kremlin to reflect Moscow’s growing power and prestige!

During the 20th century, the square became famous as the site for demonstrations designed to showcase Soviet strength. Visiting the Red Square today, you’ll find it teeming with tourists, who come to witness its magical architecture up close!

The Red Square

The square is the picture postcard of Russian tourism, so make sure to bring your camera when you visit! No matter the season, or the time of day, it’s delightfully photogenic! 

It’s also home to some of Russia’s most distinguishing and important landmarks, which we’ve made sure to include further down in this itinerary. It’s an important center of Russia’s cultural life and one of the top places to visit in Moscow!

In 1990, UNESCO designated Russia’s Red Square as a World Heritage site. Visiting this historic site is a true bucket-list event and essential addition to your itinerary for Moscow!

Day 1 / Stop 2 – The Moscow Kremlin

  • Why it’s awesome: The Moscow Kremlin complex includes several palaces and cathedrals and is surrounded by the Kremlin wall. It also houses the principal museum of Russia (the Kremlin Armory).
  • Cost: USD $15.00
  • Food nearby: Bosco Cafe is a charming place to grat a casual bite to eat. They have excellent coffee and wonderful views of the Red Square and the Moscow Kremlin!

The iconic Moscow Kremlin , also known as the Kremlin museum complex, sits on Borovitsky Hill, rising above the Moscow River. It is a fortified complex in the center of the city, overlooking several iconic buildings in the Red Square!

It’s the best known of the Russian Kremlins – citadels or fortress’ protecting and dominating a city. During the early decades of the Soviet era, the Kremlin was a private enclave where the state’s governing elite lived and worked.

The Kremlin is outlined by an irregularly shaped triangular wall that encloses an area of 68 acres! The existing walls and towers were built from 1485 to 1495. Inside the Kremlin museum complex, there are five palaces, four cathedrals, and the enclosing Kremlin Wall with Kremlin towers.

The Armoury Chamber is a part of the Grand Kremlin Palace’s complex and is one of the oldest museums of Moscow, established in 1851. It showcases Russian history and displays many cherished relics. Definitely make sure to check out this museum while you’re here!

The Moscow Kremlin

The churches inside the Moscow Kremlin are the Cathedral of the Dormition, Church of the Archangel, Church of the Annunciation, and the bell tower of Ivan Veliki (a church tower).

The five-domed Cathedral of the Dormition is considered the most famous. It was built from 1475–1479 by an Italian architect and has served as a wedding and coronation place for great princes, tsars, and emperors of Russia. Church services are given in the Kremlin’s numerous cathedrals on a regular basis.

The Grand Kremlin Palace was the former Tsar’s Moscow residence and today it serves as the official workplace of the President of the Russian Federation (Vladimir Putin seems to have bagged that title for life) .

Insider Tip: The Kremlin is closed every Thursday! Make sure to plan this stop on your Moscow itinerary for any other day of the week!

Day 1 / Stop 3 – Lenin’s Mausoleum

  • Why it’s awesome: The mausoleum displays the preserved body of Soviet leader Vladimir Lenin .
  • Cost: Free!
  • Food nearby: Khinkal’naya is a charming Georgian restaurant with vaulted ceilings and exposed brick. It’s a popular place with locals and right next to the Red Square!

Lenin’s Mausoleum, also known as Lenin’s Tomb, is the modernist mausoleum for the revolutionary leader Vladimir Lenin. It’s located within the Red Square and serves as the resting place for the Soviet leader! His preserved body has been on public display since shortly after his death in 1924.

It’s located just a few steps away from the Kremlin Wall and is one of the most controversial yet popular Moscow attractions!

Admission is free for everyone, you’ll only need to pay if you need to check a bag. Before visitors are allowed to enter the mausoleum, they have to go through a metal detector first. No metal objects, liquids, or large bags are allowed in the mausoleum!

Lenins Mausoleum

Expect a line to enter the building, and while you’re inside the building, you’ll be constantly moving in line with other visitors. This means you won’t be able to spend as long as you’d like viewing the mausoleum, but you’ll still be able to get a good look. Pictures and filming while inside the building are strictly prohibited, and security guards will stop you if they see you breaking this rule.

The mausoleum is only open on Tuesday, Wednesday, Thursday, and Saturday – unless it’s a public holiday or a day scheduled for maintenance. The hours it’s open for each day are limited, make sure to check online before you visit to make sure you can fit this into your Moscow itinerary for that day!

Insider Tip: The Lenin’s Museum is there for people to pay their respect; remember to keep silent and move along quickly, it’s not intended for people to congregate around. Also, men are not allowed to wear hats and everyone must take their hands out of their pockets when inside the building.

Day 1 / Stop 4 – St. Basil’s Cathedral

  • Why it’s awesome: A dazzling designed cathedral that showcases Russia’s unique architecture. This cathedral is one of the most recognizable symbols of the country!
  • Cost: USD $8.00
  • Food nearby: Moskovskiy Chaynyy Klub is a cozy cafe serving food items and pipping hot tea; it’s the perfect place to go if you’re visiting Moscow during the winter months!

Located in the Red Square, the ornate 16th-century St. Basil’s Cathedral is probably the building you picture when you think of Moscow’s unique architecture. Its colorful onion-shaped domes tower over the Moscow skyline!

The cathedral was built from 1555-1561 by order of Tsar Ivan the Terrible. It was designed with an iconic onion dome facade and enchanting colors that captivate all who see it. Fun fact: If you’re wondering why Russian churches have onion domes, they are popularly believed to symbolize burning candles!

This iconic cathedral has become a symbol of Russia due to its distinguishing architecture and prominent position inside the Red Square. It’s one of the most beautiful, wonderful, and mesmerizing historical cathedrals in the world!

St. Basils Cathedral

The interior of the church surprises most people when they visit. In contrast to the large exterior, the inside is not so much one large area, but rather a collection of smaller areas, with many corridors and small rooms. There are 9 small chapels and one mausoleum grouped around a central tower.

Visiting the inside is like walking through a maze, there are even small signs all around the cathedral tracing where to walk, and pointing you in the right direction! The walls are meticulously decorated and painted with intricate floral designs and religious themes.

The church rarely holds service and is instead a museum open for the public to visit.

Insider Tip: During the summer months the line to go inside the cathedral can get quite long! Make sure to arrive early or reserve your tickets online to guarantee quick access into the cathedral!

Day 1 / Stop 5 – GUM Department Store

  • Why it’s awesome: This is Russia’s most famous shopping mall! It’s designed with elegant and opulent architecture and provides a real sense of nostalgia!
  • Cost: Free to enter
  • Food nearby: Stolovaya 57 is a cafeteria-style restaurant with a variety of inexpensive Russian cuisine menu items including soups, salads, meat dishes, and desserts. It’s also located inside the GUM department store, making it very easily accessible when you’re shopping!

The enormous GUM Department Store is located within the historic Red Square. It has a whimsical enchantment to it that sets it apart from your typical department store.

A massive domed glass ceiling lines the top of the building and fills the interior with natural sunlight. There are live plants and flowers placed throughout the mall that give the shopping complex a lively and cheerful feel! A playful fountain sits in the center, further adding to the malls inviting a sense of wonder and amusement!

The GUM department store opened on December 2, 1893. Today, it includes local and luxury stores, including Fendi, Louis Vuitton, Prada, and many more! There are numerous cafes, restaurants, and even a movie theater inside!

GUM Department Store

For a special treat, head into Gastronom 1. This 1950s-style shop sells gourmet food items, like wine, freshly-baked pastries, cheese, Russian chocolate, and of course, vodka! Also, be on the lookout for a bicycle pedaling ice cream truck with an employing selling ice cream!

The ambiance is simply amazing, a trip to this idyllic shopping mall is an absolute must on any Moscow itinerary!

Insider Tip: Make sure to carry some small change on you in case you need to use the restroom, you’ll need to pay 50 rubles – or about USD $0.80 to use the bathroom in GUM.

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Novodevichy Convent | Gorky Park | State Tretyakov Gallery | All-Russian Exhibition Center | Bolshoi Theater

On your 2 day itinerary in Moscow, you’ll have a chance to use the city’s excellent public transportation service! You’ll explore a few more of Moscow’s historic highlight as well as some modern attractions. These sites are a little more spread out, but still very easily accessible thanks to the metro!

Day 2 / Stop 1 – Novodevichy Convent

  • Why it’s awesome: The Novodevichy Convent is rich in imperial Russian history and contains some of Russia’s best examples of classical architecture!
  • Cost: USD $5.00
  • Food nearby: Culinary Shop Karavaevs Brothers is a cozy and simple place to have a quick bite, they also have vegetarian options!

The Novodevichy Convent is the best-known and most popular cloister of Moscow. The convent complex is contained within high walls, and there are many attractions this site is known for! 

The six-pillared five-domed Smolensk Cathedral is the main attraction. It was built to resemble the Kremlin’s Assumption Cathedral and its facade boasts beautiful snowy white walls and a pristine golden onion dome as its centerpiece. It’s the oldest structure in the convent, built from 1524 -1525, and is situated in the center of the complex between the two entrance gates.

There are other churches inside the convent as well, all dating back from many centuries past. The convent is filled with an abundance of 16th and 17th-century religious artworks, including numerous large and extravagant frescos!

Novodevichy Convent

Just outside the convent’s grounds lies the Novodevichy Cemetery. Here, you can visit the graves of famous Russians, including esteemed authors, composers, and politicians. Probably the most intriguing gravestone belongs to Russian politician Nikita Khruschev!

The Novodevichy Convent is located near the Moscow River and offers a peaceful retreat from the busy city. In 2004, it was proclaimed a UNESCO World Heritage Site. The convent remains remarkably well-preserved and is an outstanding example of Moscow Baroque architecture! 

Insider Tip: To enter the cathedrals inside the complex, women are advised to cover their heads and shoulders, while men should wear long pants.

Day 2 / Stop 2 – Gorky Central Park of Culture and Leisure

  • Why it’s awesome: A large amusement area in the heart of the city offering many attractions!
  • Cost: Free! 
  • Food nearby: Check out Mepkato, located inside Gorky Central Park for a casual meal in a cozy setting. There are indoor and outdoor seating options and the restaurant is child-friendly!

Gorky Central Park of Culture and Leisure is a large green space in the heart of Moscow. The park opened in 1928, and it stretches along the scenic embankment of the Moskva River. It covers an area of 300-acres and offers a lovely contrast from the compact city center.

You’ll find all sorts of wonderful attractions, from boat rides to bike rentals to tennis courts and ping-pong tables, and much more! there are an open-air cinema and festive events and concerts scheduled in the summer months.  A wide selection of free fitness classes is also offered on a regular basis, including jogging, roller skating, and dancing!

Although many of the options you’ll find here are more suited for outdoor leisure during the summer, you’ll also a selection of winter attractions, including one of Europe’s largest ice rinks for ice-skating!

Gorky Central Park of Culture and Leisure

If you’re trying to decide what to do in Moscow with kids, the park also offers several venues designed specifically for kids. Check out the year-round Green School which offers hands-on classes in gardening and art! You can also feed the squirrels and birds at the Golitsinsky Ponds!

The park is very well maintained and kept clean and the entrance is free of charge, although most individual attractions cost money. There is also Wi-Fi available throughout the park.

With so many attractions, you could easily spend all day here! If you’re only planning a 2 day itinerary in Moscow, make sure to plan your time accordingly and map out all the areas you want to see beforehand!

Day 2 / Stop 3 – The State Tretyakov Gallery

  • Why it’s awesome: The gallery’s collection consists entirely of Russian art made by Russian artists!
  • Food nearby : Brothers Tretyakovs is located right across the street from the gallery. It’s a wonderfully atmospheric restaurant serving top quality food and drinks!

The State Tretyakov Gallery was founded in 1856 by influential merchant and collector Pavel Tretyakov.  The gallery is a national treasury of Russian fine art and one of the most important museums in Russia!

It houses the world’s best collection of Russian art and contains more than 130, 000 paintings, sculptures, and graphics! These works have been created throughout the centuries by generations of Russia’s most talented artists!

The State Tretyakov Gallery

The exhibits range from mysterious 12th-century images to politically charged canvases. The collection is rich and revealing and offers great insight into the history and attitudes of this long-suffering yet inspired people!

All pictures are also labeled in English. If you plan to take your time and see everything inside the museum it will take a good 3-4 hours, so make sure to plan your Moscow trip itinerary accordingly! This gallery is a must-see stop for art lovers, or anyone wanting to explore the local culture and history of Russia in a creative and insightful manner! 

Insider Tip: When planning your 2 days in Moscow itinerary, keep in mind that most museums in Moscow are closed on Mondays, this includes The State Tretyakov Gallery!

Day 2 / Stop 4 – All-Russian Exhibition Center

  • Why it’s awesome: This large exhibition center showcases the achievements of the Soviet Union in several different spheres. 
  • Food nearby: Varenichnaya No. 1 serves authentic and homestyle Russian cuisine in an intimate and casual setting.

The All-Russian Exhibition Center is a massive park that presents the glory of the Soviet era! It pays homage to the achievements of Soviet Russia with its many different sites found on the property.

The center was officially opened in 1939 to exhibit the achievements of the Soviet Union. It’s a huge complex of buildings and the largest exhibition center in Moscow. There are several exhibition halls dedicated to different achievements and every year there are more than one hundred and fifty specialized exhibitions!

All Russian Exhibition Center

The Peoples Friendship Fountain was constructed in 1954 and is a highlight of the park. The stunning gold fountain features 16 gilded statues of girls, each representing the former Soviet Union republics. 

The Stone Flower Fountain was also built in 1954 and is worth checking out. The centerpiece of this large fountain is a flower carved from stones from the Ural Mountains! Along the side of the fountain are various bronze sculptures.

You will find many people zipping around on rollerblades and bicycles across the large area that the venue covers. It’s also home to amusement rides and carousels, making it the perfect place to stop with kids on your Moscow itinerary! Make sure to wear comfortable shoes and allow a few hours to explore all the areas that interest you!

Day 2 / Stop 5 – Bolshoi Theater

  • Why it’s awesome: The Bolshoi Theater is a historic venue that hosts world-class ballet and opera performances!
  • Cost: Prices vary largely between USD $2.00 –  USD $228.00 based on seat location.
  • Food nearby: Head to the Russian restaurant, Bolshoi for high-quality food and drinks and excellent service!

The Bolshoi Theater is among the oldest and most renowned ballet and opera companies in the world! It also boasts the world’s biggest ballet company, with more than 200 dancers!

The theater has been rebuilt and renovated several times during its long history. In 2011 it finished its most recent renovation after an extensive six-year restoration that started in 2005. The renovation included an improvement in acoustics and the restoration of the original Imperial decor.

The Bolshoi Theater has put on many of the world’s most famous ballet acts! Tchaikovsky’s ballet Swan Lake premiered at the theater in 1877 and other notable performances of the Bolshoi repertoire include Tchaikovsky’s The Sleeping Beauty and The Nutcracker!

Bolshoi Theater

Today, when you visit the theater, you can expect a magical performance from skilled singers, dancers, and musicians with the highest level of technique!

If you don’t have time to see a show, the theater also provides guided tours on select days of the week. Tours are given in both Russian and English and will provide visitors with a more intimate look at the different areas of the theater!

The stage of this iconic Russian theater has seen many outstanding performances. If you’re a fan of the performing arts, the Bolshoi Theater is one of the greatest and oldest ballet and opera companies in the world, making it a must-see attraction on your Moscow itinerary!

moscow itinerary

Godzillas Hostel

Godzillas Hostel is located in the center of Moscow, just a short walk from all the major tourist attractions and the metro station.

  • Towels Included

Cosmonautics Museum | Alexander Garden | Ostankino Tower | Izmaylovo District | Soviet Arcade Museum

Now that we’ve covered what to do in Moscow in 2 days, if you’re able to spend more time in the city you’re going to need more attractions to fill your time. Here are a few more really cool things to do in Moscow we recommend!

Memorial Museum of Cosmonautics

  • Hear the timeline of the ‘space race’ from the Russian perspective
  • This museum is fun for both adults and children!
  • Admission is USD $4.00

The Memorial Museum of Cosmonautics is a museum dedicated to space exploration! The museum explores the history of flight, astronomy, space exploration, space technology, and space in the arts. It houses a large assortment of Soviet and Russian space-related exhibits, and the museum’s collection holds approximately 85,000 different items!

Memorial Museum of Cosmonautics

The museum does an excellent job of telling the full story of the exciting space race between the USSR and the US! It highlights the brightest moments in Russian history and humanity and is very interesting and fun for all ages!

If you’re a fan of space or just curious about gaining insight into Russia’s fascinating history of space exploration, make sure to add this to your 3 day itinerary in Moscow!

The Alexander Garden

  • A tranquil place to relax near the Red Square
  • Green lawns dotted with sculptures and lovely water features
  • The park is open every day and has no entrance fee

The Alexander Garden was one of the first urban public parks in Moscow! The garden premiered in 1821 and was built to celebrate Russia’s victory over Napoleon’s forces in 1812!

The park is beautiful and well maintained with paths to walk on and benches to rest on. The park contains three separate gardens: the upper garden, middle garden, and lower garden.

The Alexander Garden

Located in the upper garden, towards the main entrance to the park is the Tomb of the Unknown Soldier with its eternal flame. This monument was created in 1967 and contains the body of a soldier who fell during the Great Patriotic War!

The park stretches along all the length of the western Kremlin wall for about half a mile. Due to its central location in the city, it’ll be easily accessible when you’re out exploring The Red Square.

It provides a bit of relief from the city’s high-energy city streets. Bring a picnic lunch, go for a walk, or just sit and people watch, this is one of the best Moscow sites to wind-down and relax!

Ostankino Television Tower

  • Television and radio tower in Moscow
  • Currently the tallest free-standing structure in Europe
  • Make sure you bring your passport when you visit, you can’t go up without it!

For spectacular views of the city, make sure to add the Ostankino Television Tower to your itinerary for Moscow! This impressive free-standing structure provides stunning views of the city in every direction. The glass floor at the top also provides great alternative views of the city!

Ostankino Television Tower

It takes just 58 seconds for visitors to reach the Tower’s observation deck by super fast elevator. The tower is open every day for long hours and is a great site in Moscow to check out! There is even a restaurant at the top where you can enjoy rotating views of the city while you dine on traditional Russian cuisine or European cuisine!

The tower is somewhat of an architectural surprise in a city that is not known for skyscrapers! To see the city from a new perspective, make sure to add this stop to your Moscow itinerary!

Izmaylovo District

  • The most popular attractions in this district are the kremlin and the flea market
  • Outside of the city center and easy to reach via metro
  • Most popular during the summer and on weekends

Travel outside the city center and discover a unique area of the city! The Izmaylovo District is a popular destination for locals and tourists alike, and one of the coolest places to see in Moscow! The two main attractions we recommend checking out are the Kremlin and the flea market.

The Izmailovo Kremlin was established as a cultural center and molded after traditional Russian architecture. This colorful complex is home to several single-subject museums, including a Russian folk art museum and a vodka museum!

Izmaylovo District

Next to the Kremlin is the Izmailovo open-air market, which dates back to the 17th century! The market is connected to the Izmailovo Kremlin by a wooden bridge. Pick up all your Russian souvenirs here, including traditional handicrafts, paintings, books, retro toys, and Soviet memorabilia!

You will find many hand-made and hand-painted options available at higher prices, as well as mass-produced souvenir options at lower prices!

Museum of Soviet Arcade Games

  • Closed on Mondays
  • Filled with old arcade games that visitors get to try out!
  • The museum also includes a small cafe and burger shop

For something a little different, check out the Museum of Soviet Arcade Games! The museum features roughly 60 machines from the Soviet era, including video games, pinball machines, and collaborative hockey foosball! The machines inside the museum were produced in the USSR in the mid-1970s.

Museum of Soviet Arcade Games

The best part is, most of the games are still playable! Purchase tickets and try the games out for yourself! The museum also has a neat little screening room that plays old Soviet cartoons and an area with Soviet magazines! This unique attraction is a fun addition to a 3 day itinerary in Moscow, and an attraction that all ages will enjoy! 

Whether you’re spending one day in Moscow, or more, safety is an important thing to keep in mind when traveling to a big city! Overall, Moscow is a very safe place to visit. However, it is always recommended that tourists take certain precautions when traveling to a new destination!

The police in Moscow is extremely effective at making the city a safe place to visit and do their best to patrol all of the top Moscow, Russia tourist attractions. However, tourists can still be a target for pickpockets and scammers.

Moscow has a huge flow of tourists, therefore there is a risk for pickpocketing. Simple precautions will help eliminate your chances of being robbed. Stay vigilant, keep your items close to you at all times, and don’t flash your valuables!

If you’re planning a solo Moscow itinerary, you should have no need to worry, as the city is also considered safe for solo travelers, even women. Stay in the populated areas, try and not travel alone late at night, and never accept rides from strangers or taxis without a meter and correct signage.

The threat of natural disasters in Moscow is low, with the exception of severe winters when the temperature can dip below freezing! Bring a good, warm jacket if you visit in Winter.

However, please note that Russian views on homsexuality are far less accepting than those in Western Europe. Likewise, Non-Caucasian travellers may sadly encounter racism in Russia .

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Now that we’ve covered all the top things to see in Moscow, we thought we’d include some exciting day trips to other areas of the country!

Sergiev Posad (Golden Ring)

Sergiev Posad Golden Ring

On this 7-hour guided tour, you’ll visit several scenic and historic areas of Russia. Start your day with hotel pick-up as you’re transferred by a comfortable car or minivan to Sergiev Posad. Admire the charming Russian countryside on your drive and enjoy a quick stop to visit the Russian village, Rudonezh!

You’ll see the majestic Saint Spring and the Church of Sergiev Radonezh. You’ll also visit the UNESCO World Heritage Site, Trinity Lavra of St. Sergius, one of the most famous Orthodox sites in Russia!

Lastly, you’ll swing by the local Matreshka market and enjoy a break in a nice Russian restaurant before returning to Moscow!

Day Trip to Vladimir and Suzdal

Day Trip to Vladimir and Suzdal

On this 13-hour trip, you’ll discover old Russia, with its picturesque landscapes and white-stoned beautiful churches! You’ll visit the main towns of the famous Golden Ring of Russia – the name for several cities and smaller towns north-east of Moscow.

Your first stop will be in the town of Vladimir, the ancient capital of all Russian principalities. The city dates back to the 11th century and is one of the oldest and the most important towns along the Ring! Next, you’ll visit Suzdal, a calm ancient Russian town north of Vladimir with only 13,000 inhabitants!

The old-style architecture and buildings of Suzdal are kept wonderfully intact. If you’re spending three days in Moscow, or more, this is a great option for exploring the charming areas outside the city!

Zvenigorod Day Trip and Russian Countryside

Zvenigorod Day Trip and Russian Countryside

On this 9-hour private tour, you’ll explore the ancient town of Zvenigorod, one of the oldest towns in the Moscow region! As you leave Moscow you’ll enjoy the stunning scenery along the Moscow River, and make a few stops at old churches along the way to Zvenigorod.

Upon arrival, you’ll explore the medieval center, including the 14th-century Savvino-Storozhevsky Monastery. Next, you’ll take a break for lunch (own expense) where you’ll have the chance to try out the Russian cuisine! Next, you’ll visit the Museum of Russian Dessert and sip on tea at a Russian tea ceremony.

The final stop of the day is at the Ershovo Estate, a gorgeous place to walk around and enjoy nature!

Day Trip to St Petersburg by Train visiting Hermitage & Faberge

Day Trip to St Petersburg by Train visiting Hermitage and Faberge

On this full-day tour, you’ll enjoy a a full round trip to St Petersburg where you’ll spend an exciting day exploring another popular Russian city! You’ll be picked up from your hotel in Moscow and be transferred to the train station where you’ll ride the high-speed train ‘Sapsan’ to St Petersburg.

Upon arrival, you’ll start the day by touring the Hermitage Museum and the Winter Palace. Next, you’ll visit the Faberge Museum, where you’ll explore the impressive collection of rare Faberge Eggs! In the afternoon, enjoy a sightseeing boat ride and a traditional 3-course Russian lunch.

If you’re spending 3 days in Moscow, or more, this is an excellent trip to take!

Trip to Kolomna – Authentic Cultural Experience from Moscow

Trip to Kolomna - Authentic Cultural Experience from Moscow

On this 10-hour tour, you’ll escape the city and travel to the historic town of Kolomna! First, you’ll visit the 14th-century Kolomna Kremlin, home to the Assumption Cathedral and an abundance of museums!

Next, enjoy lunch at a local cafe (own expense) before embarking on a tour of the Marshmallow Museum – of course, a marshmallow tasting is provided!  Your final stop is the Museum of Forging Settlements, where displays include armor and accessories for fishing and hunting.

Discover this beautiful Russian fairytale city on a private trip, where all of the planning is taken care of for you!

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Find out what people want to know when planning their Moscow itinerary.

How many days you need in Moscow?

We recommend that you spend at least two or three days in Moscow to take it all in.

What’s the best month to visit Moscow?

The best time to visit Moscow is over the spring, from March to May as temperatures are mild, crowds are thin and prices are reasonable.

What are some unusual things to do in Moscow?

I mean, queuing up to see an almost 100 year old corpse is pretty unsual! Check out Lenin’s Mausoleum if you fancy it!

What are some fun things to do in Moscow?

The Memorial Museum of Cosmonautics is a fun place to explore the famous space race from the perspective of the ‘other side’!

We hope you enjoyed our Moscow itinerary! We’ve made sure to cover all the Moscow must-sees as well as some unique attractions in the city! Our addition of insider tips, favorite food stops, and day trips from Moscow is an added bonus and will guarantee you make the most out of your exciting Russian vacation!

Immerse yourself in the modern and traditional Russian lifestyle! Get lost in museums, witness awe-inspiring architecture, and indulge in Russian cuisine! Spend the day strolling through all of the charming sites of Moscow, admiring the beautiful scenery and discovering the city’s fairytale-like enchantment!

proposal bisnis plan tour and travel

Alya and Campbell

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See Work Plan

Project overseer will use the following evaluation indicators:

·      Compliance with the timeline elaborated by the Steering Committee and generally reflected in Section 5 of the Project Proposal.

·      The PO will gather information from economies through nominated experts and circulated questionnaires to perform initial research. Then, once the recommendations of the workshop are issued a comparative analysis with the current situation will be performed and further Action Plan will be developed by PO and GIT/IIEG members for economies to comply with recommendations. The Action Plan is to be adopted by GIT and IIEG and will be discussed during the upcoming meetings and checked against its implementation. Further action is to be proposed for higher levels (ECOTECH/TMM) through TPTWG mechanisms.

·      The Project overseer will circulate a questionnaire to the Workshop participants to gather the feedback on the Workshop itself (topic, organization etc) and possible follow-up ideas to spread the outcomes of the Workshop to broader audience in APEC and non-APEC economies, to use the Workshop outcomes in upcoming and future projects.

·      Number of Workshop participants (approx. 60 participants are planned)

·     Number of ideas officially approved by the relevant government authorities with reference to workshop results.

·     The PO will participate in the upcoming TPTWG36 meeting to discuss the project and include the wording on the mechanism of exchange of information and coordinating activities into the final report of IIEG. The issue of using advanced ATMS technologies will be raised at future TPTWG meetings as one of the best ways to enhance the global supply chain routes in the Asia-Pacific region. The PO will also share the results of the project with non-APEC economies that are also involved in the global supply chain and are major consumers (Europe, Middle East, CIS countries).

·    Project results will be taken into account by Russia as one of the major supplier of space services.

The Project helps to contribute to the framework established in APEC fora and to the initiatives recently launched by the Russian Federation as APEC 2012 Host Economy. In particular, the project was announced to be in support of the “Development of Intelligent Supply Chains” initiative presented at SOM-1, CTI-1 and to TPTWG (intersessionally) and further discussed during the Friends of the Chair Meeting and SOM-2 in Kazan this June.

As soon as the project is finally approved project co-sponsors and other interested APEC-economies (with the help of TPTWG (incl. IIEG, GIT) members) will be invited to determine local institutions, agencies or experts to attend the Workshop and share their experience and studies results to contribute to the discussions and final documents of the Workshop. At the same time the Workshop Agenda will be elaborated to consider the largest range of experience on the Workshop issue.

Key experts working in the Russian Logistics and Transportation Centre in Sochi will be invited as speakers to share unique and up-to-date experience.

The project outcomes can contribute to costs reduction for infrastructure investment and removal of bottlenecks in supply chains. The importance of economic aspect of the project’s topic is in a direct way underlined by 2012 Meeting of APEC Ministers Responsible for Trade and its Statement^

“We instruct officials to advance the discussion on the technological enhancement of supply chains with a view to forming intelligent supply chains and making them greener, smarter, more efficient and visible. We support continued discussion by officials on enhancing supply chain visibility and better coordination through tracking technologies , developing early warning systems, and better control of transportation of bulky and dangerous goods or hazardous materials, and enhancing logistics sub-providers capacity”.

------------------------  

The project develops ideas from previous APEC projects, e.g. “Management of Security, Safety and Emerging Technology in Global Intermodal Transportation and Supply Chain Systems” and takes into account findings of the Policy Support Unit report “The Economic Impact of Enhanced Multimodal Connectivity in the APEC Region” (May, 2010).

The results of other relevant projects such as “Supply Chain Visibility” Workshop and "Transborder Control and Optimal Transborder Logistics” Workshop are to be considered as well. The key point will be developed in a practical manner - the number of international trade-related parties continue to increase, and work related to the global supply chain becomes even more complicated. So manufacturers, logistics operators and others need to be aware of the changes in real time, and modify their global sales, production, and logistics plans accordingly. The main driver in this process is broader usage of new technologies in transactions of intermodal transborder cargo movement.

The project is largely based on recommendations elaborated during the APEC Workshop “GNSS Application for Seamless Transport Supply Chain Connectivity in APEC”, Vladivostok, Russia, 2011. It aims at further development of the workshop key outcomes to study the necessity and feasibility of setting up dispatching centres on main freight routes in APEC economies, borderline areas, ports, etc. to promote a seamless supply chain; to define goals, objectives and a clear structure of dispatching centres.

The recommendations of the previous project directly mention the need to transfer the concept of dispatching centres into the concept of automated logistics and transportation centers equipped not only with GNSS-based, but also with ITS technologies. Lessons learned from the previous workshop showed that GNSS-based technologies are not sufficient enough for establishing seamless supply chains. The application of ITS along with GNSS-technologies tracking and monitoring technologies will greatly contribute to enhancing the effectiveness of transportation management and transport system in the Asia-Pacific region as a whole which is also noted by the previous workshop final document.

-----------------------------  

APEC is the best source to support the project, because APEC as an intergovernmental forum pays a lot of attention to the topic of transportation industry.

The issue of intensified implementation of innovations in all transportation and logistics areas including ITS and GNSS location-based guidance and navigation systems is widely discussed on different levels at APEC meetings. The project develops the ideas from previous APEC projects and will be useful for all APEC economies.

APEC serves as a perfect framework for expertise sharing as regards to exchange of best practices and technological solution within the Asia-Pacific, being the most rapidly developing region of the world.

The project will continue to make the appropriate effect even after termination of its financing from APEC budget by means of conditions arrangement for the “launching” of horizontal integration processes aiming at coordinated development of transport and logistics infrastructure in order to get a synergetic effect in the sphere of the world trade.

The development of the project will contribute to the harmonization of specifications for information exchange between all transport logistics chain participants which will stimulate the increase of efficiency and quality of transportation and terminal services.

Agreed forward-looking solutions (reflected in the elaborated recommendations) will be generated in respect of implementation of other projects aiming at development of transport and logistics infrastructure and information networks integration for the purpose of competitive growth on the world transportation services market as a result of the project development.

It is particularly important that the project largely builds on the results of the previous work and thus, ensures the sustainability of overall topic of discussion. Application of experience of the APEC Workshop “GNSS Application for Seamless Transport Supply Chain Connectivity in APEC”, held in Vladivostok, Russia in 2011 in the new project is to be seen as a sustainable development of innovative agenda in IIEG and GIT.

The sustainability will be ensured by the Russian delegation (incl. PO) to TPTWG via inclusion of the ATMS topic into upcoming TPTWG meetings. Possible new projects on this topic will be further discussed, based on the outcomes of the Project.

The results of the project will be published on the related web-site with links on APEC fora web-sites with open access. This will make the Project outputs available for interested authorities, stakeholders and beneficiaries to use in their work.

- This project will make possible the cooperation between the Russian Federation and APEC economies on issues of development of all transportation types, transport infrastructure, information and logistics technologies, as a result of which all concerned and beneficiary parties will receive information support;

- This project is targeted to synchronize the development of documents, technologies and specifications, used for information exchange in the sphere of transport and logistics service performance in the Russian Federation and APEC economies, due to the above actions all concerned and beneficiary parties will be able to reduce their time consumption and cut their costs;

- This project will lay the basis for efficient performance of the reliable information acquisition system in respect to the transportation and logistics performance and its monitoring, required by both concerned and beneficiary parties in order to make their justified forecasts and development programs;

- This project will predetermine all necessary conditions for attraction of potential investors for financing in the sphere of transport and logistics development on a long-term basis and for possibility for all concerned and beneficiary parties to agree their plans and act jointly in the field of transport infrastructure and information technologies development. ----------------------------  

Upon the completion of the project the integration processes in the sphere of transport and logistics and practical creation of all mechanisms and information technologies supporting the process will be further implemented which will let the original information and logistics product for monitoring of transport and cargo flows enter the global markets (world, European, Asian, etc.), as well as the inner market of Russia. Successive implementation of the further steps will be specified within the project in detail.

Moreover, as stated in project objectives it seeks to establish a mechanism of experience sharing as regards to AMTS use and to bring this issue to the agenda of relevant TPTWG bodies.

The Project overseer is Mr. Alexander Bochkarev, Deputy Head of International Contractual Department of the Federal Space Agency (Roscosmos). Mr. Bochkarev has worked on APEC related issues in Roscosmos since 2009 and currently covers a portfolio of issues in APEC related to navigation, transportation, satellite technologies etc. He has relevant experience in international projects as project overseer. Prior to this he used to work for Aeroflot - Russian airlines company. Graduated from Moscow Aviation Institute.

Ms. Anna Prokopchik is an expert of International Legal Unit of International Contractual Department of the Federal Space Agency. Ms.Prokopchik has worked on APEC related issues in Roscosmos since 2010. Graduated from Moscow Pedagogical State University.

The project is to be implemented with major support and under supervision of the Ministry of Transport of the Russian Federation, which will bring the required expertise in the field of transport and logistics and is a coordinating authority for Russian representation in TPTWG.

The project is also supported by the Ministry of Economic Development of the Russian Federation – the key governmental body responsible for APEC activities.

The cost-efficiency of the project is to be ensured through its compliance with the APEC Project Guidebook requirements.

Payments for the Workshop participants will be made for travel-eligible economies only and for 6 best experienced speakers. Per diem allowances are calculated within the limits of the UN Per Diem Rate. 

The venue choice is made due to the close distance and possibility to organize the unique Technical tour to the Logistics and Transportation Centre that will significantly enhance the participants’ interest and involvement to the issue.

The Workshop time (October) has also been chosen intentionally – after the end of the high season in Sochi, so the accommodation and hosting costs are lower.

The Steering Committee will consist of mostly experienced representatives of governmental bodies, research institutes and executors that will ensure minimized budget and time spent for the project implementation.

No contracts will be signed with government employees, representatives of international organizations, or Roscosmos staff.  

Short-term clerical workers should speak English fluently. They will help to organize final arrangements on the Workshop venue, register and assist participants during the Workshop.

Contractor’s staff will plan and prepare the Workshop, will form and disseminate up-to-date information about the project, supervise the researching process, communicate to the participants, sub-contractors (researchers), speakers, experts, hold the Workshop, prepare final documents and reports, incl. photo-report.

Technical tour guides are highly skilled technical specialists working for the Logistics Hub operator, ANO Transport Direction of the Olympic Games. They will be involved in the Technical tour to ensure the access to all of the LTC infrastructure facilities (the detailed plan of the tour is described in the Workplan), to provide the most up-to date technical information on the organizational and engineering solutions used to manage and coordinate the traffic and cargo, and the necessary legislative amendments put in place.

The Technical tour addresses the key objectives 1 and 2 of the project and will demonstrate efficiently functioning Logistics and Transportation Centre (combining the Logistics Hub, Railway station Vesyoloye, S eaport Port Sochi – Imereti , Olympic facilities), the on-line system for multimodal transportat ion and cargo flow management, that enhanced cargo flow in this region by 20% using existing infrastructure.

A  waiver is sought for advance payment for project executors to cover the expenses of the preparation stages of the project implementation.

In accordance with APEC project Guidelines a waiver is sought for advance payment for the speakers and travel-eligible participants travel expenses and per diems. All funded participants and most of the speakers are from travel-eligible economies and have no possibility to attend the Workshop without the advanced payment.

All Rights Reserved © 2011 Asia-Pacific Economic Cooperation. Singapore. Developed with the assistance of Microsoft.

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