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Queensland Eco and Sustainable Tourism (QuEST)

What is quest.

The Queensland Eco and Sustainable Tourism (QuEST) delivered a policy framework for ecotourism operators accessing targeted high visitation national parks.

QuEST provided:

• business certainty
• best practice standards
• support for authorised tourism operators
• opportunities for growth
• streamlined administration.

The Queensland Parks and Wildlife Service (QPWS), a division of our department, is determined to ensure the tourism industry is consistently able to provide high-quality, nature-based experiences across a range of iconic protected areas. QPWS delivered opportunities and certainty for tourism growth through the QuEST initiative by actively managing access to ensure that full commercial opportunity is attained at sites within a sustainable management framework.

A key issue that QuEST addressed was permits not being used to full capacity, creating latency problems. QuEST focused on the effective use of allocated capacity to make available the full tourism opportunity.

The tourism industry supported the removal of latent capacity to sustainable levels to maximise the full extent of commercial opportunities.

When was QuEST implemented?

QuEST was released in July 2013. The QuEST framework was then implemented for tourism operators conducting guided tours in K’gari (Fraser Island) Recreation Area.

QPWS managed the implementation process and communicated directly with all permitted tourism operators.

What did QuEST mean for authorised tourism operators?

All tourism operators conducting guided tours in the K’gari (Fraser Island) Recreation Area were required to be authorised under a commercial activity agreement.

All operators previously authorised by a commercial activity permit to conduct guided tours were eligible to transfer to 15-year commercial activity agreements. Tourism operators were offered the opportunity to transfer to an agreement prior to the expiry of their permit.

Long-term agreement holders who conducted guided tours in the K’gari (Fraser Island) Recreation Areawere required to:

• be eco-certified
• have their capacity reviewed regularly
• comply with QuEST subcontracting requirements.

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Growing ecotourism in Queensland

This report examines whether the state’s tourism and environmental entities are effectively developing sustainable ecotourism in Queensland.

Blessed with world-class natural and cultural assets, Queensland has competitive advantage over many other locations. The Queensland Government’s vision is to capitalise on this and make it a world leader in ecotourism, while ensuring conservation and partnering with Traditional Owners of the land. The state’s tourism and environmental entities face a difficult challenge between protecting the unique natural environment and deriving economic benefit for Queenslanders.

Tabled 9 May 2023.

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Report on a page

Ecotourism is ecologically sustainable tourism, with a primary focus on experiencing natural areas, that fosters environmental and cultural understanding, appreciation, and conservation. Blessed with world‑class natural and cultural assets, Queensland has competitive advantage over many other locations. The Queensland Government’s vision is to capitalise on this natural advantage and make Queensland a world leader in ecotourism, while conserving its natural and cultural assets and partnering with Traditional Owners of the land. We examined the effectiveness of the state’s tourism and environmental entities in developing sustainable ecotourism in Queensland.

Direction for growing ecotourism

In November 2022, the Department of Tourism, Innovation and Sport released a broader tourism strategy, Towards Tourism 2032 – Transforming Queensland’s visitor economy future, which recognises the opportunity for the state to lead the world in sustainable tourism and ecotourism experiences. It has specific actions for developing the ecotourism sector. But the Queensland Government has no statewide policy on ecotourism that clearly defines how the state’s tourism and environmental entities will work towards its vision, inhibiting ecotourism planning and coordination. Recognising the often competing roles and priorities of responsible entities, there is a need to establish a definition of ecotourism and what it means to the state – both within and outside Queensland’s protected areas. The entities have also not developed a clear roadmap to direct how they will act to achieve the state’s ecotourism vision.

Planning and coordinating ecotourism

Clarity of policy, definition, and action is necessary for the entities and the tourism industry to effectively plan and coordinate managing the difficult balance between conservation and ecotourism. The tourism industry needs clarity and certainty to enable it to make informed commercial decisions and develop viable initiatives, which will not only benefit the industry but also contribute to growing the state’s economy.

A statewide policy on ecotourism will allow entities to align ecotourism-related strategies and plans with government’s ecotourism priorities, and identify differences in priorities and tolerances for developments in and outside protected areas. Strategies and plans should include investment priorities for government funding, and clear goals and measurable success indicators to monitor and report progress.

Identifying ecotourism opportunities

Until recently, identifying ecotourism opportunities was reactive and unstructured. No ecotourism investment strategy meant state investment has been based on limited understanding of development priorities. A Tourism Infrastructure Development Framework is being prepared, under which the state will identify and assess tourism infrastructure projects and initiatives. In conjunction with a statewide policy, the framework should provide more rigour and direction.

Managing ecotourism in protected areas

The Department of Environment and Science has a robust process for assessing and approving proposals in protected areas (‘on park’ developments). Its processes reflect state and Commonwealth environmental and planning legislative requirements. Consultation with Traditional Owners is an integral part of any ecotourism facilities proposal in protected areas. Industry feedback is that the process is lengthy and complex, and often costly. Greater government guidance and support would assist industry in making informed decisions. It would assist proponents in navigating the various legislative and approval processes and enhance their ability to partner with Traditional Owners.

1. Audit conclusions

The state’s tourism and environmental entities face a difficult challenge between protecting Queensland’s unique natural environment and deriving economic benefit for Queenslanders. Historically, the balance has tended to lean in favour of conserving protected areas (national parks, conservation parks, nature refuges, and special wildlife reserves) with relatively few ecotourism proposals progressing to successful development and operation.

The Department of Tourism, Innovation and Sport and the Department of Environment and Science (the departments), Tourism and Events Queensland, and the tourism industry do work together to overcome these challenges in meeting the state government’s vision of making Queensland a world leader in ecotourism. However, their success to date has been limited. S ince 2013, the Department of Environment and Science has approved 3 ecotourism facilities in national parks, with 2 more in development. The approval processes and delivery of these developments were lengthy, complex, and costly. The absence of a statewide policy on ecotourism means it is difficult to measure the development of ecotourism outside Queensland’s protected areas.

Success in effectively balancing the state’s environmental protection and ecotourism development priorities is considerably inhibited by the departments not proactively clarifying the government’s policy, priorities, and tolerances for ecotourism developments within and outside protected areas. Successive governments have had different views on how to approach ecotourism. Legislation has changed, 'ecotourism' has been defined differently, and policies have differed on commercial activities and infrastructure development. Governments have also taken different approaches to attracting and supporting industry development. All this has resulted in processes for identifying and planning ecotourism opportunities that are vague and poorly defined. Processes for approving ecotourism facilities on protected areas are complex, and onerous for proponents to navigate. Meanwhile, the demand for nature-based experiences from both domestic and international visitors has continued to evolve and increase.

The Towards Tourism 2032 – Transforming Queensland’s visitor economy future strategy, launched in November 2022, includes a greater focus on, and some actions in, developing ecotourism and nature‑based tourism. It also recognises the opportunities for First Nations tourism that showcase and enrich cultural experiences for visitors and deliver economic opportunities for Traditional Owners, and Indigenous communities and businesses.

But the strategy falls short on providing the clarity of government policy, priority, and risk appetite needed to stimulate greater ecotourism investment and benefits. In the interim, the Department of Tourism, Innovation and Sport and the Department of Environment and Science could provide more support to proponents to navigate the system. They could also do more to leverage the competitive advantage of the many other natural areas outside of protected areas.

2. Recommendations

We make the following recommendations in this report.

Reference to comments

In accordance with s.64 of the Auditor-General Act 2009 , we provided a copy of this report to relevant entities. In reaching our conclusions, we considered their views and represented them to the extent we deemed relevant and warranted. Any formal responses from the entities are at Appendix A .

3. Ecotourism in Queensland

Ecotourism is ecologically sustainable tourism, with a primary focus on experiencing natural areas, that fosters environmental and cultural understanding, appreciation, and conservation. Source: Ecotourism Australia and Nature Conservation Act 1992.

Nature-based tourism is leisure travel undertaken largely or solely for the purpose of enjoying natural attractions and engaging in a variety of nature-based activities. This can range from simple natural encounters to more immersive ecotourism experiences, where being in nature is the key driver for the experience.  Source: Tourism and Events Queensland.

Protected areas are land-based areas including national parks, jointly managed national parks, conservation parks, resources reserves, and private land declared as a nature refuge or special wildlife reserve. Source: Nature Conservation Act 1992.

Ecotourism facilities are designed and managed to facilitate the presentation, appreciation, and conservation of the land’s natural condition and cultural resources and values. Source: Nature Conservation Act 1992.

This chapter provides information on ecotourism and its significance in Queensland.

Ecotourism snapshot

Figure 3A provides a snapshot of ecotourism in Queensland.

Compiled by the Queensland Audit Office using latest available information from the following sources: percentage of land area – Queensland's Protected Area Strategy 2020–2030; number of visitors to national parks and jobs supported – The University of Queensland's report on estimating the value of national parks to the Queensland economy.

Ecotourism products

The Queensland Government supports the development and operation of ecotourism facilities and activities both in and off protected areas. Ecotourism activities range from those that are government‑funded and managed – such as walking tracks, lookouts, and amenities in national parks – to those that are privately developed and operated. Many natural areas offering ecotourism activities, such as beaches, hinterlands, rainforests, and the outback, are both within and outside protected areas.

Figure 3B provides a snapshot of the types of ecotourism products in Queensland.

Compiled by the Queensland Audit Office from information provided by the audited entities.

Tourism operators who conduct commercial operations in Queensland’s national parks require a commercial activity permit or an agreement authorised by the Department of Environment and Science. There are currently around 480 authorised permits or agreements.

Economic value of tourism

Tourism is a significant contributor to Queensland’s economy through domestic and international visitors (the visitor economy). The visitor economy is measured by overnight visitor expenditure and market share.

Data is collected through international and national visitor surveys conducted by Tourism Research Australia (part of Austrade). The main data collected through telephone surveys includes information on destination, purpose of trip, accommodation, leisure activities, and trip expenditure.

Figure 3C shows the annual overnight visitor expenditure in Queensland compared to New South Wales and Victoria.

Note: NSW – New South Wales; QLD – Queensland; Vic – Victoria.

Compiled by the Queensland Audit Office using information from international and national visitor surveys conducted by Tourism Research Australia.

The total overnight visitor expenditure in Queensland in the year ended June 2022 was $20.4 billion. This was an increase of 23.9 per cent from the previous year, but down 20.2 per cent compared to the pre‑COVID - 19 year ended December 2019. Due to international travel restrictions, domestic overnight visitor expenditure accounted for 97 per cent ($19.6 billion) of the total. Figure C1 in Appendix C shows the total overnight visitor expenditure by Queensland regions for the years 2018–19 and 2021–22.

Figure 3D shows that Queensland made the largest gain of the states and territories in market share (up 4.8 percentage points to 27.5 per cent) from December 2019 to June 2022.

Note: QLD – Queensland; NSW – New South Wales; Vic – Victoria; WA – Western Australia.

Government roles

Achieving the Queensland Government’s vision for ecotourism requires the collaboration of many entities at federal, state, and local government levels. It also requires the government to work with regional tourism organisations, industry, and commercial businesses. Each has a different role to play.

In this audit, we have focused on the key ecotourism-related roles of the 3 Queensland Government entities listed in Figure 3E.

Compiled by the Queensland Audit Office using information from government annual reports and service delivery statements.

Impact of COVID-19

The COVID-19 pandemic caused severe disruptions to demand for tourism, both globally and in Australia. The industry experienced:

• a sudden halt in international visits
• restrictions on mobility within the state and country
• increased health and safety concerns.

However, the pandemic also saw an increase in demand for nature-based experiences, with people deeming them safer and more than ever wanting wide-open spaces, fresh air, and nature. The state and international border closures saw an increase in the domestic market.

In early 2021, the Queensland Government established the Tourism Industry Reference Panel, made up of 3 tourism industry experts. The panel facilitated industry engagement and worked with government entities to consider the actions required and made recommendations for positioning Queensland’s tourism industry for success after COVID‑19. This led to a new tourism strategy: Towards Tourism 2032 – Transforming Queensland’s visitor economy future , which was launched on 3 November 2022.

4. Planning and coordinating ecotourism

This chapter is about how the state’s tourism and environmental entities – the Department of Environment and Science; the Department of Tourism, Innovation and Sport; and Tourism and Events Queensland – plan, invest, and coordinate ecotourism activities in Queensland.

Clarity on ecotourism policy position needed

At present Queensland has no ecotourism strategy document. The Queensland Government also has not clarified its strategy or policy position and priorities for ecotourism. In its Towards Tourism 2032 – Transforming Queensland’s visitor economy future strategy, it has provided an aspirational vision of making Queensland a world leader in ecotourism, while conserving its natural and cultural assets. The tourism strategy includes specific actions to develop the ecotourism sector but does not provide a roadmap that outlines the direction entities must take for Queensland to achieve its vision or manage the balance between conservation and developing ecotourism for economic benefit.

The Department of Tourism, Innovation and Sport and the Department of Environment and Science (the departments) should seek greater clarity from a whole-of-government perspective on Queensland’s policy, risk appetite, priorities, and approach to ecotourism and industry development. With the absence of this clarity, the departments and the ecotourism operators are inhibited by uncertainty, inconsistent approaches, varying interpretations, and unresolved tension between development and environmental protection.

Ecotourism-related strategies and plans

Figure 4A shows strategies, plans, and reviews relating to ecotourism since 2016.

The previous tourism and ecotourism strategies both ended in 2020, coincidentally at the time the COVID-19 pandemic was having a major impact on the tourism industry.

In the absence of a coordinated unifying state ecotourism strategy, Tourism and Events Queensland and the Department of Environment and Science have developed separate strategies specific to their areas of responsibility:

• Tourism and Events Queensland’s Nature-based Tourism Strategy 2021–2024, which focuses on industry growth; and
• Department of Environment and Science’s draft Ecotourism Plan for Queensland’s Protected Areas 2023–2028, which focuses on protecting the environmental value of national parks.

In its Nature-based Tourism Strategy 2021–2024 , Tourism and Events Queensland sets a target of growing the market share of domestic overnight leisure visitors to Queensland participating in nature‑based activities to 31 per cent by 2024. In September 2021 it was 28.4 per cent, based on data from international and national visitor surveys conducted by Tourism Research Australia. However, there is no whole-of-government plan on how to achieve this growth in market share.

The draft Ecotourism Plan for Queensland’s Protected Areas 2023–2028 outlines goals and actions for developing ecotourism within protected areas and facilitating new ecotourism projects on land adjoining protected areas. But there is no clear plan for how government will leverage the competitive advantage of the many other natural areas outside of protected areas.

Existing ecotourism-related strategies and plans that are publicly available do not include measurable indicators of success, thus reducing public accountability. Plans and strategies, both internal and external, need clear objectives, performance targets, and measurable indicators of success, and entities need to effectively monitor progress against them. This should also include measures of outcomes for Traditional Owners. We note that Tourism and Events Queensland has an expanded, internal version of the Nature-based Tourism Strategy that includes indicators of success and performance targets.

Ecotourism roadmap needed to guide development both within and outside protected areas

Only when the Queensland Government has clarified its strategy or policy position and priorities for ecotourism can the departments realistically develop a plan for achieving the state’s ecotourism vision.

At present the state has no plan or roadmap for how the departments will work with and support industry. Such a plan/roadmap is necessary to provide direction and a level of certainty, and to demonstrate progress.

Opportunities and potential projects are not strategically identified and prioritised

The lack of a clear ecotourism roadmap is affecting how potential projects are identified and prioritised. This makes it difficult to undertake a strategic assessment of ecotourism investment opportunities for both within and outside protected areas. The identification of potential projects has previously been short term and reactive. In addition, until recently, the lack of a tourism project selection framework means potential projects could not be objectively assessed against each other and prioritised.

However, both the Department of Environment and Science and the Department of Tourism, Innovation and Sport have taken actions in the last 2 years that, when fully implemented and utilised, have the potential to address this issue.

In 2021, the Department of Environment and Science engaged external contractors to investigate and compile a portfolio of suitable locations for potential ecotourism development opportunities. This included current campgrounds and areas previously disturbed within protected areas, and areas adjacent to existing protected areas with the potential to develop off-park accommodation and experiences with access to walking trails on-park.

The Department of Environment and Science has used this review to inform its investment decisions in developing national parks. The recent Activate Ecotourism Infrastructure (Act Eco) funding initiative also took account of the identified priority areas during the assessment process of ecotourism or nature-based tourism infrastructure projects adjacent to a public protected area, world heritage area, state forest, or timber reserve.

The Department of Tourism, Innovation and Sport is developing the Tourism Infrastructure Development Framework, which is an assessment framework through which state and private-led projects will be funnelled, providing a consistent approach.

The framework aims to ensure projects are strategically identified and prioritised, and the extent and nature of state involvement and associated risks are determined and resourced. However, as the Department of Tourism, Innovation and Sport is yet to implement the framework, we cannot assess how effective it will be in prioritising projects across the state – both within and outside protected areas.

There is no investment strategy to guide funding priorities

Government funding is provided for state-led ecotourism projects and for grants to private tourism operators. Since 2012, the government has invested around $14.8 million in ecotourism facilities projects in protected areas, such as eco-accommodation and multi-day walks. It has also provided around $99 million in grant funding for other ecotourism-related projects and activities. However, with no ecotourism plan or investment strategy, the level of state investment is based on a limited understanding of priorities regarding where investment is needed and for what.

The government needs to better understand the strategic demand for ecotourism projects at a regional, industry, and project level to ensure funding is effectively directed and aligned with its vision for ecotourism. A statewide policy position would identify the state’s priorities for ecotourism for both on and off protected areas and provide better direction for government funding.

The Tourism Industry Reference Panel’s Towards 2032 – Reshaping Queensland's visitor economy to welcome the world report highlighted the need for more investment and funding. One of its recommendations was to have a funding stream specific to incentivising ecotourism projects.

More recently, government established 2 additional grant programs specifically to fund ecotourism and nature-based tourism:

• The Activate Ecotourism Infrastructure (Act Eco) pilot initiative will provide financial support to Queensland tourism operators, not-for-profit organisations, and local governments to deliver ecotourism and nature-based tourism infrastructure adjacent to, or near, a protected area, world heritage area, timber reserve, or state forest.
• Ecotourism Australia – Eco Destination Certification program
• EarthCheck – Sustainable Destination Standard program.

Expressions of interest for the Activate Ecotourism Infrastructure (Act Eco) funding initiative closed in late 2022 with funding decisions made in early 2023.

Information on visitor preferences could be better used

Tourism and Events Queensland analyses and utilises data and conducts research on many aspects of the tourism industry, providing information and insights to assist government and industry stakeholders with decision-making and strategy development.

Identifying customers and what they want is vital to attracting international and domestic travellers and becoming a world leader in ecotourism. Research into traveller needs and preferences can help define tourism focuses, priorities, and goals. It can influence and guide partners in aligning activities and maximising opportunities to target consumers. However, it is unclear how well this information is currently used by government outside of Tourism and Events Queensland for planning and prioritising ecotourism strategies.

Using information to drive consumer demand

By marketing and promoting tourism in Queensland, Tourism and Events Queensland drives consumer demand and leads the development of branding for tourism. To meet growing consumer demand for nature-based experiences and in line with Queensland’s tourism brand purpose to ‘travel for good’, it has developed the Nature-based Tourism Strategy 2021–2024 and Nature Traveller Sub-segment Strategy to guide visitor growth to Queensland and increase visitation and traveller spending.

The Nature Traveller Sub-segment Strategy integrates a nature proposition into statewide marketing and promotion. The strategy spans all travel types and identifies:

• challenges and opportunities – how to capitalise on growth in demand, build Queensland’s competitive advantage, and reposition Queensland’s nature offering
• global consumer trends affecting demand for nature-based tourism – increased visitor awareness of conservation, health, and safety, and associating nature experiences with wellbeing
• what nature travellers want and need.

Tourism and Events Queensland uses these strategies to influence and guide partners (government, trade, and industry), including by:

• helping the tourism sector design and deliver experiences that meet consumer expectations
• creating resources, including practical tools and case studies, for tourism operators
• providing mentoring and training programs
• developing consumer value propositions that include nature traveller insights and using them in its marketing.

The Nature Traveller Sub-segment Strategy also provides government tourism and environmental entities with an understanding of Queensland’s nature-based tourism brand and visitor expectations. This can help in aligning government investment with visitor trends and expectations.

The Activate Ecotourism Infrastructure (Act Eco) funding initiative required applicants to demonstrate that proposed projects aligned with the Nature-based Tourism Strategy 2021–2024 .

Clearer leadership of ecotourism is needed

Oversight of the various plans and strategies in place is generally at an entity level, limiting visibility across government on how ecotourism development is progressing. Relevant government entities partner with the tourism industry, Traditional Owners, and the community to support sustainable growth and deliver new ecotourism experiences. However, the respective roles of the entities involved in developing ecotourism, including the governance arrangements between them, could be clearer.

The government has now started to better define and reflect on its role in the tourism and ecotourism sector through the Towards Tourism 2032 – Transforming Queensland's visitor economy future strategy and implementation plan. But an overarching statewide policy position on ecotourism for both on and off protected areas would provide greater clarity on who is responsible for what. This would provide a framework to guide government entities and help them align their individual ecotourism-related strategies and plans, including the Nature-based Tourism Strategy 2021–2024 and the draft Ecotourism Plan for Queensland’s Protected Areas 2023 – 2028.

With the Department of Environment and Science leading the development of ecotourism in protected areas and the Department of Tourism, Innovation and Sport leading the development of ecotourism outside Queensland’s protected areas, accountability and oversight would be easier to manage.

Program Control Group

A program was set up in 2018 for the Department of Tourism, Innovation and Sport in partnership with the Department of Environment and Science to explore opportunities for new nature-based and ecotourism experiences. This includes the delivery of the Queensland Ecotourism Trails projects (ecotourism experiences at iconic Queensland destinations, identified by government, including within or adjacent to national parks).

The Program Control Group was formed to assist the joint project team to deliver these projects and ensure a coordinated government approach to support expansion of nature-based and ecotourism opportunities across Queensland. The multi-agency Program Control Group is co-chaired by deputy directors-general of the Department of Tourism, Innovation and Sport and the Department of Environment and Science with members from the departments of Seniors, Disability Services and Aboriginal and Torres Strait Islander Partnerships; Resources; the Premier and Cabinet; State Development, Infrastructure, Local Government and Planning; and the Wet Tropics Management Authority.

The group was established to:

• oversee the delivery of specific state-led ecotourism projects
• provide policy input, strategic direction, and support for new strategies, plans, and programs that the state will deliver to support the expansion of nature-based and ecotourism opportunities across Queensland.

However, to date the Program Control Group has only overseen specific ecotourism projects, mainly the Queensland Ecotourism Trails projects that the state is leading (see Chapter 5). There is little evidence that the group is providing strategic direction to expand the overall ecotourism sector, including off-park opportunities.

Cross-agency working group review

In April 2022, Cabinet approved the establishment of a cross-agency working group (CAWG), chaired by the Department of the Premier and Cabinet, to review whole-of-government efforts on ecotourism projects. Its focus is around proposals adjacent to national parks that have the highest probability of being developed. The group has met 3 times, the last time being August 2022. It is unclear from available documentation what progress has been made.

5. Managing ecotourism in protected areas

This chapter is about how the Department of Environment and Science manages ecotourism facilities and activities in Queensland’s protected areas.

The Department of Environment and Science manages the development and operation of ecotourism facilities and activities in protected areas in the following ways:

• evaluating, authorising, and managing proposals for ecotourism facilities
• licensing private tourism operators who provide ecotourism activities for visitors
• undertaking visitor and park management in Queensland’s protected areas in line with best practice.

Processes for assessment and approval of ecotourism facilities in protected areas are robust but complex

Legislation passed in 2013 allowed for ecotourism facilities to be developed in protected areas. To operate an ecotourism facility in a protected area, the operator needs to obtain a lease under the Nature Conservation Act 1992 .

Ecotourism facilities are designed and managed to facilitate the presentation, appreciation, and conservation of the land’s natural condition and cultural resources and values. Facilities include walking trails, camping grounds, and eco-accommodation.

The Department of Environment and Science has a robust process for assessing and approving proposals for ecotourism facilities in protected areas. All proposals are evaluated against a set of statutory and merit-based assessment criteria. The statutory criteria are the legislative requirements provided in the Nature Conservation Act 1992, while the merit criteria focus on commercial aspects of proposals and suitability as tourism products at the location.

Lengthy and complex approval process

Protected areas are extremely important for biodiversity conservation including protecting threatened species and respecting the cultural and traditional ownership of First Nations people. Gaining government approval for ecotourism facilities in protected areas is complex and time consuming due to the need for greater environmental protections and to ensure the views and rights of Traditional Owners are respected.

Depending on the type of development, individual site characteristics, and tenure, proposals are subject to many approvals and authorities required under local, state, and Commonwealth legislation and planning frameworks. Individual projects face different challenges and complexities, such as the number of approvals needed and difficulties engaging with stakeholders. For example, one project had to comply with 15 different acts and codes, including the Environment Protection and Biodiversity Conservation Act 1999 (Cth), the Nature Conservation Act 1992 (Qld), the Native Title Act 1993 (Cth), and various planning acts and regulations.

The process of assessing proposals for ecotourism facilities is rigorous, to ensure ecotourism within protected areas is undertaken with minimal environmental impact, managed sustainably, and done in partnership with Traditional Owners. It is important that the approval, planning, and delivery of ecotourism facilities ensures culturally appropriate outcomes for Traditional Owners.  For many proponents, meeting these requirements is onerous and costly, and they decide not to proceed with their application.

Applicants are provided with detailed information and guidance, developed by the Department of Environment and Science, on delivering ecotourism facilities in national parks. This includes the Implementation Framework: Ecotourism Facilities on National Parks and Best Practice Ecotourism Development Guidelines .

The government uses a 2-stage process for assessing lease applications, as shown in Figure 5A.

Compiled by the Queensland Audit Office using information provided by the audited entities.

The case study in Figure 5B gives an example of one of the first ecotourism projects in a Queensland national park. It took almost 6 years to obtain approval for this project. Comparison by the Department of Tourism, Innovation and Sport with 2 ecotourism facilities projects in other states shows that this time frame is not unusual. Both took 6 years or more, including 2 and 3 years respectively to undertake environmental studies and negotiate with Traditional Owners.

Compiled by the Queensland Audit Office from information provided by the Department of Environment and Science.

Despite an expression of interest process for ecotourism facilities in protected areas in 2013, there was limited progress in advancing proposals through to construction between 2013 to 2017. The government commissioned 2 reviews of the expression of interest process. Both made recommendations, resulting in actions to simplify the development process for proponents. Improvements implemented include:

• Department of Tourism, Innovation and Sport managing the expression of interest and procurement processes and negotiations with Traditional Owners
• Department of Environment and Science being the assessor of Queensland Ecotourism Trails program
• developing assessment and leasing templates to assist with probity and transparency
• introducing a 2-stage process whereby only viable proponents progress to a full assessment.

In 2018, the Department of Tourism, Innovation and Sport and the Department of Environment and Science responded to the challenges faced by proponents by forming a Project Control Group to provide direct delivery support for ecotourism projects. The Program Control Group oversees the delivery of ecotourism projects in protected areas; regularly reviewing project status, delivery schedules, budgets, and overall risks.

With these projects, the government is leading key aspects of the assessment and approval processes, such as engaging with the Traditional Owners and coordinating all state and Commonwealth environmental approvals. However, while there have been some improvements in how government entities coordinate these processes, there are still some key issues and challenges. These include difficulties in managing stakeholder relationships including with Traditional Owners, and a lack of clarity about what the projects are trying to achieve. More recently, the Project Control Group has introduced independent reviews at key decision points of projects in development.

Five approved ecotourism facilities from 30 proposals

The Department of Environment and Science has considered 30 proposals for ecotourism facilities on or adjacent to protected areas in the last 10 years. Five of these were approved and completed – 3 in protected areas, and 2 in non-protected areas, but where the state is a trustee of the land. A further 2 facilities projects have been approved and are currently in development – Wangetti Trail (from Palm Cove to Port Douglas) and Cooloola Great Walk (from Noosa North Shore to Rainbow Beach). The department is also in advanced stages of assessing 7 more proposals for ecotourism facilities.

Figure 5C shows the status of the 30 proposals for ecotourism facilities considered by the Department of Environment and Science. We found no complete list of ecotourism proposals or projects government has considered outside of protected areas.

Figure 5D lists the 5 approved ecotourism facilities projects, including date of commencement and funding contributed by government. Additional investment is provided by the proponent.

Compiled by the Queensland Audit Office from information provided by the Department of Environment and Science and the Department of Tourism, Innovation and Sport.

Completed ecotourism projects are monitored

Monitoring, evaluating, and reporting on activities are all critical in supporting the effective and efficient delivery of programs and in achieving the desired outcomes. The Department of Environment and Science and the Department of Tourism, Innovation and Sport have established appropriate processes and practices for overseeing completed ecotourism projects.

Assurance framework in place to guide monitoring and reporting

In 2021, the 2 departments developed a framework to guide the monitoring, evaluating, and reporting of the ecotourism program – the Queensland Ecotourism Program Assurance Framework .

In March 2022, the Department of Environment and Science conducted an annual review of the 3 completed ecotourism projects in line with the assurance framework. Overall, the review highlighted that the projects’ operators had demonstrated appropriate compliance with the conditions of the leases.

Providing ecotourism in national parks

Queensland’s protected areas, including national parks and forests, underpin the state’s nature-based tourism industry, attracting millions of international and domestic visitors each year. The Department of Environment and Science manages all aspects of protected areas, in partnership with Traditional Owners, including identifying and providing sustainable nature-based recreation and tourism, while respecting the importance of the First Nations culture and heritage.

The department’s investment includes upgrading visitor facilities and improving visitor experiences in the state’s more popular and highly visited national parks. The department also delivers different ecotourism products and experiences through social media, digital communication tools, and Gateway Visitor Centres. These centres deliver conservation education and experiences to visitors.

Ecotourism activities

Licenced tourism operators can provide ecotourism activities on protected areas. In addition to camping, certain activities affecting Queensland's parks and forests need a permit. These activities include recreational and commercial tours; scientific or educational research; filming and photography; and organised events such as trail running, climbing, and canoeing.

Tourism operators wanting to conduct commercial activities in Queensland’s national parks need to apply and be approved for a commercial activity permit or agreement authorised by the Department of Environment and Science. There are currently 488 commercial permits or agreements in national parks, with 309 of those for guided tours.

The permit system ensures that the management of protected areas and their use is ecologically sustainable. Permits are required so that the department can regulate aspects of where, what, and when activities occur, and to what extent.

Operators who obtain a permit are required to submit a return of operations on a regular basis. This includes visitor numbers used to determine daily site fees payable for each visitor on the commercial tour.

Park access fees can help fund ecotourism

While Queensland charges fees for camping , entry to Queensland’s national parks is free. All Australian jurisdictions except Queensland and Victoria charge a fee for visiting national parks. Park access fees can be a source of additional funding and income for national parks to help subsidise infrastructure maintenance and operations. They include seasonal passes or other ‘day use’ fees.

The government-appointed Tourism Industry Reference Panel, in its Towards 2032 – Reshaping Queensland's visitor economy to welcome the world report, recommended the state consider new mechanisms to obtain additional funding to support and grow the visitor economy. This included introducing fees and charges to recoup running costs and to be reinvested in our national parks and protected areas. Government has committed to investigating revised fee regimes for protected area access by 2026. However, any proposal to charge users to access national parks in Queensland requires legislative amendment, which the government has not previously supported.

Figure 5E provides an example of how one Australian jurisdiction charges visitor fees for a national park and reinvests the funds received into the park.

Compiled by the Queensland Audit Office using information from Parks Australia.

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Sustainable Travel

Nurture Great. Leave Greater.

Travel with purpose in the tropics

In Tropical North Queensland, sustainable travel has been shaped over generations. Ancient cultures have been connected to this country and protected these fragile environments with care and respect. Here you can find two natural World Heritage wonders side by side; home to unique flora and fauna found no where else on the planet. Explore the unique wilderness on an Eco Certified experience, join a Traditional Owner to discover a timeless connection to country, or contribute to reef restoration initiatives when you visit the Great Barrier Reef.

See it. Love it. Protect it.

As a region enclosed by vast wildernesses and natural World Heritage icons, protecting the environment and unique wildlife is an unquestionable way of life. Just visiting, gives you an appreciation for the natural assets and a passion for wanting to protect it.

Simply visiting the Great Barrier Reef funds management and research for the long-term resilience of the reef, while many tourism experiences, both on water or on land, play key roles in contributing to protecting the diverse environments and fauna of the region.

Conservation projects & initiatives

Leaders in ecotourism

Programs like Ecotourism Australia and EarthCheck assure travellers that certified experiences are backed by a strong, well-managed commitment to sustainable practices and provide high-quality nature-based tourism experiences.

Tropical North Queensland has the highest concentration of Ecotourism Australia certified experiences in Australia, so it’s easy to choose experiences that you know are playing their part for the environment.

Eco Certified experiences & accommodation 

Cultural connection

For thousands of years, Aboriginal & Torres Strait Island Traditional Owners have acted as custodians to the unique natural landscapes of Tropical North Queensland and have protected them with upmost care and respect.

Join a tour with an Indigenous guide to delve deeper into their timeless connection with the land and participate in authentic on-country experiences, from foraging bush tucker and medicines, visiting rock art sites or attending inspiring Indigenous events.

Indigenous experiences

Paying it forward

In Tropical North Queensland, tourism and science work together towards a more sustainable future.

Did you know that your trip to the Great Barrier Reef helps fund important research for the long-term resilience of this natural wonder? Or that trees are planted for every passenger that travels with eco-leaders like Passions of Paradise or Sailaway? Or that you can contribute to initiatives like the Coral Nurture Program, that harvest fragments of coral to grow in nurseries that are then outplanted back on the reef?

Ways you can help the reef

Our Promise of Greater Good

Is about continually improving for the benefit of local cultures, communities and unique environments.

Our promise is to ourselves, to each other, to country, to protect one of the most important and biodiverse natural regions in the world for current and future generations.  

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Discover sustainable experiences

There are plenty of ways to tread lightly or give back during your time in Tropical North Queensland.

Eco certified experiences to do in Tropical North Queensland

Tropical North Queensland has the highest concentration of Eco certified experiences in Australia. Here’s a list of Eco certified experiences to enjoy, so that you can relish your time in nature whilst protecting it too!

9 ways to be a more eco-conscious traveller

These eco-travel tips will ensure that your trip to Tropical North Queensland is as green as the lush rainforest environment itself.

Conscious travel: How to travel Tropical North Queensland for a cause

Take nothing but photographs, leave only footprints and help give back to the unique environment of Tropical North Queensland with these experiences and causes.

A Guide to Sustainable Dining in Tropical North Queensland

From utilising organic and locally sourced produce to reducing food waste with Green Food Australia, these sustainable restaurants in Tropical North Queensland are not only delicious, but kind to people and the planet too.

Ways to connect with Aboriginal & Torres Strait Islander cultures

Tropical North Queensland is the only region in Australia with two distinct Indigenous cultures, Aboriginal and Torres Strait Islander. Connect with these ancient cultures 60,000 years in the making.

Travel the Tropics With a Purpose

Now more then ever, we find ourselves yearning to connect to the planet in a way that doesn’t take away from it, but that enhances it.

Everything you need to know about Master Reef Guides

Anyone who’s ever done an organised tour will know the host or tour guide can make or break the experience. That’s why it pays to book a Great Barrier Reef tour with one of the Master Reef Guides, the official ambassadors of the world’s most famous reef.

8 Ways Crystalbrook Collection combines sustainability with luxury

If you haven’t met them already, there are three hotel siblings in Cairns you should really know by name – Riley, Bailey and Flynn. 

Sustainable fishing in Cairns & the Great Barrier Reef

Tropical North Queensland isn’t just known for its breathtaking locations, it is a fishing mecca with a fishing culture ingrained deep into its DNA. First class fisherman Dyllon Schulz of Reel Destinations drops us a line on all things sustainable fishing and shares his top tips for low impact fishing in the tropics.

Reef Dreaming: Discover the Reef with Indigenous Rangers

As you discover the Great Barrier Reef, uncover the culture of the Traditional Custodians with personal interpretation by local Indigenous rangers on Dreamtime Dive & Snorkel.

Experience an incredible Aboriginal rock art tour

Discover what true connection to country feels like at a 20,000-year-old Aboriginal rock art gallery with Jarramali Rock Art Tours. Fly in via a scenic helicopter or jump in a 4WD with a Traditional Owner guide for the full overnight experience.

Mudcrab to mangoes: your guide to eating local in Cairns

From earthy bush tucker and exotic fruits to ocean-caught seafood and a biodynamic dairy farm, Tropical North Queensland offers up a menu with a unique ingredients list.

Ways you can help the Great Barrier Reef

There’s a sense of responsibility that comes when you’re visiting one of the world’s seven wonders; a calling to nurture nature. If leaving only footprints (or fin waves in this case) is high on your priority list, here are some ways you can help the Great Barrier Reef during your next holiday.

To get the most out of your Great Barrier Reef experience, opt for a reef tour with a Master Reef Guide on board.

Learn about the land with the people who have protected it for thousands of years. From camping on country with Traditional Custodians, learning about the stars or hunting in the mangroves. Discover Indigenous Tours .

Reduce your food miles by dining at cafes and restaurants that source produce locally.

When you can, hire a bike or walk rather than drive to get around. Places like the Cairns CBD,  Palm Cove, Port Douglas and Mission Beach are perfect for this.

Choose eco-friendly accommodation and sleep soundly knowing you’re leaving minimal impact.

Support local. Choose locally-owned markets, shops, restaurants, tours and accommodation.

Feel Great Features

From wildlife rescue to reef restoration, discover the local stories that will leave you feeling great.

Privacy Overview

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Cairns & Great Barrier Reef Accessibility Statement

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• tropicalnorthqueensland.org.au
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Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to

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The Queensland Cabinet and Ministerial Directory

Palaszczuk government backs eco-certified tourism destinations.

Published Tuesday, 09 August, 2022 at 03:00 PM

Minister for Tourism, Innovation and Sport and Minister Assisting the Premier on Olympics and Paralympics Sport and Engagement The Honourable Stirling Hinchliffe

The Queensland Government is investing $1 million to further enhance our great lifestyle and position the state as a leader in sustainable tourism by supporting our tourism destinations to gain globally recognised certification.

Tourism Minister Stirling Hinchliffe said the Eco-certified Tourism Destination Program will provide grants to councils and regional and local tourism organisations to support attainment of either Ecotourism Australia or EarthCheck destination-level certification.

“This program offers grant funding up to $150,000 for activities directly associated with achieving certification.”

Minister Hinchliffe said the destination certification would provide a wide range of benefits including improved sustainable practices, position destinations as low carbon and climate resilient, and be responsive to changing visitor needs.

“The Eco-certified Tourism Destination Program underpins our government’s vision to become a leader in sustainable tourism and will leverage the growth potential in nature-based tourism experiences to support good jobs and deliver better services.

“Most importantly, it supports actions to achieve a Climate Positive Olympics in 2032 and the target of net zero emissions by 2050.

“The program is part of the Palaszczuk Government’s response to the independent Tourism Industry Reference Panel’s final Action Plan titled Towards 2032: Reshaping Queensland’s Visitor Economy to welcome the world.

“In the Towards 2032 plan, the Panel recommended investing now in sustainability measures to avoid the need for expensive intervention and regulation later. It also meets a growing customer demand for low‑impact travel which is fast becoming an expectation.”

Ecotourism Australia Chief Executive Officer Elissa Keenan commended the Queensland Government for its commitment to help more destinations become sustainable.

“We know visitors, now more than ever, are looking for sustainable tourism experiences,” Ms Keenan said.

“We know when regions commit to an ECO Destination Certification process, they are committing to ongoing sustainable practices and continuously improving their actions, the provision of high-quality nature-based experiences in the region, and are focused on improving the environmental, social, cultural and financial outcomes for their local community.”

Mr Stewart Moore, Chief Executive Officer, EarthCheck said: “Certification helps bring all your resources, efforts and data together to measure and track your destination's health, promote continuous improvement and deliver better outcomes for your residents and visitors.”

Minister Hinchliffe said there was growing momentum around Australia for tourism destinations to demonstrate their commitment to sustainability.

“Port Douglas-Daintree was Australia’s first location to obtain ECO Destination certification and a number of other Queensland destinations including the Scenic Rim, Bundaberg, Cassowary Coast and Townsville are working through the process.”

Grant funding of $50 000 up to $150 000 will be available to cover eligible activity costs associated with the certification process, with no matched funding requirements from applicants.

Program applications will open on 18 August and close on Friday 7 October 2022. Successful applicants are expected to be announced in late 2022.

For further information please visit the Department of Tourism, Innovation and Sport website at www.dtis.qld.gov.au .

Sustainable Tourism

The Australian tourism industry’s largest and longest-running sustainability program.         

Tourism businesses are able to craft high-quality, engaging, and memorable visitor experiences that not only meet but exceed customer expectations while demonstrating sound sustainability practices. 

Sustainable Tourism Standards

This accreditation program covers the best standards for tourism businesses across all aspects of sustainable tourism operations, including:

• Environmental Management
• Social & Cultural Responsibility
• Codes of Ethics and Professional Conduct
• Customer Service, Safety & Protection
• Staff Wellness and Human Resources
• Sustainable Business Operation
• Social and Regulatory Licencing Compliance
• Sustainable Tourism Marketing & Promotion

Australia Recommends 2024

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Silky Oaks Lodge, Mossman, Queensland © Tourism and Events Queensland

Australia’s most eco-friendly destinations

Connection to nature and sustainable practices abound at some of our most eco-friendly destinations.

Carolyn Beasley

Eco-friendly travel is here stay. Responsible travel experiences can be found all across Australia, but there are some regions where sustainability is a way of life. Immerse yourself in nature and tread lightly on the planet at some of our favourite eco destinations. 

Mossman Gorge Centre, Daintree, Queensland © Tourism and Events Queensland

Eco-highlight: Australia’s first certified Eco Destination

Port Douglas in Tropical North Queensland is home to two UNESCO World Heritage-listed sites – the Daintree Rainforest and the Great Barrier Reef . There are many sustainable experiences here, but don’t miss the Mossman Gorge Cultural Centre . Along with protecting the rainforest and spectacular Mossman Gorge, the centre is a showcase of Kuku Yalanji culture. Join Ngadiku Dreamtime Walks, conducted by the local Indigenous people. You’ll visit culturally significant sites, trek over trickling rainforest streams and learn about traditional environmental protection practices.

Explore top thing to do in Port Douglas

Lord Howe Island, New South Wales © Destination NSW

Eco-highlight: Nature conservation over mass tourism

On Lord Howe Island , a two-hour flight from Sydney , 75 percent of the island’s vegetation remains intact and a marine park protects the diverse underwater life. The island is progressing towards Eco Destination certification and limits the number of visitors to 400 at one time to prevent overcrowding. The island is a haven for over 130 permanent and migratory bird species. Seabirds nest here in their hundreds of thousands, and this special bird bonanza is best experienced on a tour with respected nature guide Ian Hutton OAM.  

See more of Lord Howe Island

Glenarty Road, Margaret River, Western Australia © Emma Pegram

Eco-highlight: Certified Eco Destination with premium food and wine

A three-hour drive south of Perth , the Margaret River region has some of Australia’s most exquisite natural beaches and unique forests, as well as a thriving wine industry. Visit an integrated farm and winery at Glenarty Road  and stay for a long lunch beside the vibrant vegetable garden. If time permits, join the Forage on the Farm tour to discover how sheep, pigs, vegetables and wine grapes can co-exist without the use of pesticides and fertilisers. Plus, learn why the Fathoms Cuvee sparkling was aged underwater in the Southern Ocean.

Get a taste of Margaret River

Norfolk Island

Norfolk Island, External Territory © Tourism Australia

Eco-highlight: Iconic pine trees and sustainable practices

A remote volcanic outcrop just a 2.5-hour flight from Sydney or Brisbane , Norfolk Island rears up from the depths of the Pacific. Being a small island, it has introduced creative sustainable practices, like turning waste into reusable products. With no mammals or snakes, this is a place of birds, bucolic farmlands and quirky history. Visit the Botanic Gardens and Norfolk Island National Park to see the iconic Norfolk Pines, the Norfolk Island tree fern (the tallest on earth) and the pretty native hibiscus.

Discover the beauty of Norfolk Island

Lady Elliot Island

Lady Elliot Island, Southern Great Barrier Reef, Queensland © Tourism and Events Queensland

Eco-highlight: Island regeneration 

On the Southern Great Barrier Reef , Lady Elliot Island is a beacon of sustainable practices. The resort here helps revegetate the island, remove invasive species and runs entirely on renewable energy. The island is one of the best places in Australia to snorkel with manta rays, and for divers, there’s the chance to get involved with a citizen science conservation programme called Project Manta. Individual mantas can be identified by the unique markings on their undersides, and divers are encouraged to submit their photographs to help unlock the puzzle of the manta’s life.

Learn more about Lady Elliot Island

Exceptional Kangaroo Island, Kangaroo Island, South Australia © Tourism Australia

Eco-highlight: Wildlife haven on land and sea

Kangaroo Island , just 13km (8mi) off South Australia’s coastline, is a nature lover’s paradise. It’s famous for its abundant wildlife and its thriving eco-conscious food production scene , from pure Ligurian-bee honey to sustainably farmed oysters. Experience Kangaroo Island on a luxury full-day tour with Exceptional Kangaroo Island . Ethical, non-invasive wildlife viewing is the top priority, and you’ll gaze in wonder at wild koalas, kangaroos and rare Australian sea lions. Lunch is a private barbeque featuring some of Kangaroo Island’s favourite sustainable produce.

Read the guide to Kangaroo Island

Bruny Island Cruises, Bruny Island, Tasmania © Tourism Tasmania, Joe Shemesh

Eco-highlight: Marine tours and eco-friendly farming

With its breathtaking ocean cliffs and rustic farmland, Bruny Island in Tasmania is a southern hotspot for eco-friendly travel. Just a one-hour drive from Hobart , the island is home to marine experiences, organic food producers and all 12 of Tasmania’s endemic birds. Base yourself right in the heart of nature at the Earthcheck-recognised 43 Degrees apartments. This boutique accommodation is purpose built for sustainability and is powered entirely by solar. Connect to nearby hikes like the Fluted Cape walk and tour the dramatic coastline with Bruny Island Cruises .

Uncover more of Bruny Island

Help preserve the planet with these eco experiences

Scenic World, Blue Mountains, New South Wales © Destination NSW

Eco-highlight: Mountain immersion and nature experiences 

A short drive west of Sydney , the Blue Mountains offer rocky cliffs, canyons and forested valleys, crisp mountain air and soul-lifting hikes. Don’t miss the iconic (and Advanced Ecotourism certified)  Scenic World , where you can ride the world's steepest railway and hop on an aerial cable car to descend into Jamison Valley. For an added thrill, try Beyond Skyway, where you’ll harness up and climb onto the cable car roof, 270m (886ft) above the valley.

Find top activities in the Blue Mountains

Montalto, Mornington Peninsula, Victoria © Montalto

Eco highlights: Sustainable wining and dining

Outside Melbourne , the Mornington Peninsula is a foodie’s delight. If you follow the Wine Food Farmgate Trail , you’ll sample everything from farm-fresh strawberries to heirloom vegetables and gourmet pies. With a growing organic and biodynamic food and wine scene, the best way to taste your way through the region is with Mornington Peninsula Plunge Wine Tours . This luxurious, small group tour takes guests through organic wineries and an organic dairy and includes a locally sourced lunch with matching wines.

Check out the Mornington Peninsula

Freycinet Peninsula

Oyster Bay Tours, Freycinet Marine Farm, Tasmania © Tourism Australia

Eco highlight: Oyster farming in postcard-worthy scenery

Finding eco-friendly destinations in Tasmania is easy, and two and a half hours from Hobart is the unforgettable Freycinet Peninsula . The region is famous for its sustainable oyster industry, and with Oyster Bay Tours , you’ll be immersed in more ways than one. Don the waterproof wading pants and follow your guide out to the oyster racks, where you’ll discover the fascinating process of producing these juicy molluscs. Learn to shuck your own oysters direct from the pristine sea and slurp them down with a glass of local Riesling.

Explore the Freycinet Peninsula

More articles like this

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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• Latest news

New campaign encourages people to choose tourism for a career

High school students, school leavers and mature-aged workers are being encouraged to ‘join the crew’ and discover a career in the Queensland tourism industry.

The newly launched Choose Tourism campaign highlights the exciting and rewarding nature of a job in tourism, as well as the unique travel, friendship and flexibility benefits of the industry.

The campaign features five videos showcasing a day in the life of tourism workers, including:

• Tour guide Jared at Skyrail Rainforest Cableway (Tropical North Queensland)
• Deckhand Max at Cruise Whitsundays
• Resort host Holly at Qualia (Whitsundays)
• Apprentice chef Amy at Kiyomi (Gold Coast)
• Venue Manager Savannah at Madame Wu (Brisbane)

The Choose Tourism campaign is funded $1.4 million by the Australian Government through Austrade and is being delivered in partnership with the Queensland Tourism Industry Council (QTIC).

Developing a future workforce for tourism is a priority area in THRIVE 2030, Australia's national strategy for the long-term sustainable growth of the visitor economy.

Currently, Queensland’s tourism, hospitality and events industry is looking to fill more than 4,100 job vacancies.

There are a diverse range of careers that fall under the banner of tourism and hospitality, from scuba instructors, stage managers, accountants and event planners to travel agents, chefs, wildlife attendants and hotel concierge staff.

There are a range of training options, from on-the-job training to certificates, diplomas and undergraduate degrees to help get you qualified for jobs that can be exciting, enabling you to see some amazing locations, meet new people and enjoy flexible hours.

There are tourism jobs to suit all ages and personality types, including university students looking for temporary work, teenagers planning a more permanent career and older people looking for a career change.

A Mature Australians Careers Transition and Employment Seminar Series will be held in May/June in Cairns, the Whitsundays, Sunshine Coast, Gold Coast and Brisbane, to show older workers how they can take up a tourism career.

Tourism is a $31 billion industry in Queensland, directly and indirectly employing 260,000 Queenslanders – or 1 in 12 of all people employed in the state.

Attracting more talented workers helps the state achieve its Towards Tourism 2032 vision for Queensland to be Australia’s destination of choice, reaching $44 billion in visitor spend per year.

View the refreshed tourism careers website to support jobseekers with more information at www.tourismcareers.com.au .

Queensland looks to Bluey and Robert Irwin to boost tourist numbers

• In short:  Queensland launches a new tourism campaign led by Bluey and Robert Irwin
• Ads will air in Australia, as well as New Zealand, United States, United Kingdom, Japan and Singapore
• The campaign's based on the theme of "keepy uppy", one of Bluey's favourite games

The Queensland government is tapping into the global popularity of local sensation Bluey with its biggest tourism campaign in a decade, built around the game of "keepy uppy".

The theme borrows from an episode of the hit show that first aired in 2018, when Bluey and Bingo took turns in keeping a red balloon from touching the ground.

The $9.2 million campaign —"Bluey's world, for real life" — features images from the state's 13 tourist hotspots including Brisbane, the Gold Coast, the Sunshine Coast and the Great Barrier Reef.

Robert Irwin, from Australia Zoo, fronts the television advertisement, inviting viewers to "come play".

The online campaign is expected to reach New Zealand, United States, United Kingdom, Japan and Singapore — markets where the blue heeler family is popular.

The government's hoping to attract an extra 1.3 million holidaymakers to the state by June 2025 — both from interstate and worldwide — spending an extra $1.7 billion.

Launching the campaign on Sunday, Premier Steven Miles touted the state's "best lifestyle, best beaches, "best cities".

"For the past six years, Bluey and the backdrop of Brisbane has captivated audiences globally and now it's time to bring the world here to Queensland — Bluey's world for real life," Mr Miles said.

When asked what he likes most about Bluey, Mr Miles said: "I just love how much fun they have. Sometimes I watch that and wish I was a bit more fun like Bluey's dad."

Bluey is available in 60 countries, including the United States, the UK and China. It was co-produced by the ABC and BBC Studios, which has the international broadcast and commercial rights.

To hammer home the concept, the launch was accompanied by a world record attempt for the biggest game of "keepy uppy" — an easy target as no similar attempts have been made.

(In 2020, serial record breaker David Rush kept three balloons in the air for a record one hour, 12 minutes and 50 seconds, beating the previous record by over half an hour, according to Guinness World Records).

Post-Covid travel rebound

Queensland tourist numbers have rebounded since the state opened its borders after the pandemic, with most international visitors from New Zealand and the United Kingdom.

China was Queensland's most-lucrative market before the pandemic, but that market has been slow to recover after an extended ban on outbound travel amid an economic downturn.

Tourism and Events Queensland CEO Patricia O'Callaghan said the state's tourism numbers were "solid" compared to other states, but some metrics were "softening".

"We know that cost of living is changing decisions, so we have to work even harder to put Queensland top of mind when it comes to being a holiday destination," Ms O'Callaghan said.

Another attempt to capitalise on the popularity of Bluey is set to open in November.

Bluey's World promises visitors an immersive experience , with soundscape interactive play features and guided experiences.

Tourism and Events Queensland expects the attraction to generate more than $18 million for the visitor economy.

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Small Towns, Big Impact: 10 Examples Of Sustainable Tourism in Picturesque Locations

• Small towns like Giethoorn, Hallstatt, and Cinque Terre showcase sustainable tourism practices with car-free streets, eco-friendly transportation, and a focus on waste management, preserving natural beauty while promoting responsible travel.
• Travelers can appreciate the commitment to sustainability in towns like Sintra, Gimmelwald, and Bled, where eco-friendly transportation, regional products, and conservation efforts ensure a minimal impact on the environment and support local communities.
• Tasiilaq and Portree exemplify sustainable living with self-sufficiency, renewable energy sources, traditional practices, and preservation of cultural heritage, setting a standard for eco-conscious practices and responsible exploration.

Sustainable tourism has never been so discussed, and people have been significantly seeking trips that support sustainable tourism . Luckily, many small towns are committed to sustainability , promoting responsible travel practices that respect local communities, protect fragile ecosystems, and preserve cultural heritage.

When it comes to eco-friendly tourism, small towns have a lot to teach the world. From car-free streets and efficient public transportation to encouraging local producers, these places prove that finding a balance between tourism and preservation is possible.

Embracing sustainable tourism is an ethical choice and a crucial step towards ensuring a harmonious coexistence between humans and the environment, forging a path to a more balanced and resilient world. Here are 10 examples of sustainable tourism in some of the world's most scenic towns.

RELATED: Here Are 10 Ways You Can Be Eco-Minded When Visiting National Parks Sustainably

Giethoorn, The Netherlands

Giethoorn, often called the "Venice of the North," is a picturesque village in the Netherlands. The only way to navigate this town where cars aren't allowed is by bike, boat, or foot.

Giethoorn stands out as a model of sustainable tourism, promoting eco-friendly practices such as electric boat transportation and maintaining a car-free town center. This commitment to preserving its idyllic waterways and natural surroundings has earned Giethoorn a reputation as a leading example of how tourism and environmental conservation coexist.

Visitors can explore this tranquil village while appreciating its dedication to sustainability.

• Population: 2,135

There are no train stations in Giethoorn , and the closest station is located in Steenwijk, where travelers can get a bus or rent a bike.

Hallstatt, Austria

Travelers spending the weekend in Hallstatt , Austria, will discover more than a breathtaking Alpine scenery, but a place committed to sustainability.

This village has implemented various eco-friendly initiatives, such as restricting car access in the center during the daytime. It's a way to encourage cycling and promote renewable energy sources.

Additionally, Hallstatt emphasizes waste management and conservation of its pristine environment. Visitors can explore the village's stunning lakeside setting and charming architecture while appreciating its dedication to preserving natural beauty for generations to come.

• Population: 734

Cinque Terre, Italy

Cinque Terre is arguably Italy's most stunning coastal area . Despite its popularity and increasing number of tourists, the country created rules to mitigate the environmental impact. Initiatives focus on waste management, protecting the marine environment, and educating both residents and visitors about sustainable practices.

The use of cars is limited, with an efficient train system connecting the villages. Businesses focus on sustainability, promoting local products like wine producers , farmers, and fishermen.

• Population: 3,500

Sintra, Portugal

Sintra is a lovely town in Portugal where travelers can spend at least two days . It attracts visitors due to its colorful constructions and history heritage, as it's a UNESCO World Heritage site.

When visiting, many travelers might not be aware of Portugal's efforts to make it a sustainable destination, as it ranks among the world's 100 Green Destinations . The town promotes eco-friendly transportation and encourages visitors to explore on foot or via electric trams, and strict zoning laws prevent overdevelopment, ensuring the historic charm remains intact.

Local businesses emphasize regional products, reducing the carbon footprint. Efforts are made to manage waste effectively, and conservation programs protect the lush surrounding forests.

• Sustainable accommodations: Penha Longa , Rosegarden House

RELATED: 10 Countries In Europe Perfect For Sustainable Tourism

Gimmelwald, Switzerland

Gimmelwals is located 300 meters above sea level, and its small-scale tourism bolsters the local economy and fosters a sense of community. Tourism became possible by creating an efficient local train and cable car. Nestled in the Swiss Alps, the villages in this region are entirely car-free , which helps to preserve the clean mountain air.

Hiking trails lead through pristine landscapes, and traditional wooden chalets seamlessly blend with the scenery. Locally-owned accommodations and eateries prioritize regional fare, reducing food miles.

• Population: 130
• Sustainable accommodations: Pension Gimmelwald , Mountain Hostel Gimmelwald

Bled, Slovenia

Bled, Slovenia, has been committed to sustainable tourism for many years. It also ranks among the Top 100 Sustainable Destinations thanks to initiatives such as efficient public transportation, allowing travelers to leave their cars behind.

Some areas in the city have walking-only areas so people won't damage the site. The pristine Lake Bled is central to the community's commitment to conservation, with electric boats available, leaving no environmental footprint.

Bled's compact size encourages exploration on foot or by bike, minimizing reliance on motorized transportation. Additionally, efforts to preserve cultural heritage and support the local economy further contribute to its sustainable ethos.

• Sustainable accommodations: Hotel & Glamping RIBNO Bled

Jalapão, Brazil

Located in the heart of Brazil, Jalapão has been recently discovered by the tourism hub. This paradise is home to South America's largest savanna, waterfalls, vast fields of golden grass, dunes, and natural water springs where it's impossible to sink.

The best thing about Jalapão is that locals run tourism, including tourism agencies, hotels, and restaurants in local communities. The locals are committed to preserving the fragile ecosystem, and it's forbidden to use sunscreen when entering the natural water springs as it can affect the fish.

• Recommended agency: Jalapão Brasil

Portree, Scotland

Portree is a coastal town that thrives on renewable energy sources, harnessing wind and water power. Locals are also committed to sustainability and are familiar with eco-conscious practices, from recycling initiatives to community gardens.

Portree's compact layout encourages walking or cycling, reducing car needs. The town's rich Gaelic heritage is preserved through cultural events and initiatives.

Accommodations often prioritize energy efficiency and local sourcing. By harmonizing with its breathtaking natural surroundings, Portree showcases a model of sustainability for small communities worldwide.

• Sustainable accommodations: Skeabost Country House Hotel

Tasiilaq, Greenland

Tasiilaq, Greenland, is home to several Viking settlements , and it's a beacon of sustainable living in the Arctic. With a mere 2,000 residents, this remote town champions self-sufficiency. Energy is primarily sourced from renewable hydroelectric power, minimizing reliance on fossil fuels.

Locals engage in traditional hunting and fishing practices, respecting ecological balance. The Visit Greenland's website highlights the country has been recognized as an "Eco-tourism and Responsible Travel Destination."

• Sustainable accommodations: The Red House

RELATED: Eco-Tourism For Dummies: 10 Ways To Get Involved With Sustainable Missions While Traveling Abroad

Tahoma, California ( Vikingsholm)

Nestled in the picturesque town of Tahoma, Vikingsholm, located on the shores of Lake Tahoe, California, embraces the historic Scandinavian-style mansion and showcases early 20th-century architectural brilliance while prioritizing eco-conscious practices. Surrounded by the Emerald Bay State Park, it encourages responsible exploration and education on local flora and fauna. Visitors can access the site through emission-reducing shuttle services, minimizing individual carbon footprints. Vikingsholm serves as a testament to preserving natural beauty while offering a glimpse into the past.

They encourage visitors to take the Traveler Responsibility Pledge .