world travel market que es

Entorno Turístico

Notas de turismo para estudiantes, viajeros y profesionales del turismo

10 datos para entender qué es la World Travel Market (WTM)

Por Entorno Turístico Staff

Una de las mejores maneras de comercializar productos y destinos turísticos es sin duda con la realización de ferias turísticas que están diseñadas para crear un punto de reunión entre compradores y vendedores, a la vez que se fomenta un ambiente favorable y seguro para desarrollar negocios.

Internacionalmente, la World Travel Market (Mercado Mundial de Viajes) es una de las ferias más importantes de la industria turística junto a la ITB de Berlín y la FITUR en Madrid . Hasta Londres llegan los personajes más importantes de la industria para informarse sobre los temas de actualidad en materia turística, además de dar a conocer productos o servicios y hacer relaciones públicas que contribuyan a elevar la afluencia de visitantes y el gasto a sus respectivos destinos turísticos.

Si no sabías qué es la World Travel Market (WTM) , te presentamos 10 sencillos datos que te ayudarán a comprender la importancia del evento:

1. La World Travel Market un encuentro internacional de negocios para profesionales del sector turístico donde se presentan una amplia gama de opciones de destinos del Reino Unido y de los países participantes, al igual que conferencias y mesas de análisis sobre temas del sector turismo.

2. Se trata de un evento del tipo B2B (Business to Business), es decir, un espacio de negocios donde la transacción de bienes, productos y/o servicios, en este caso turísticos, se produce entre dos empresas; en otras palabras, no hay interacción con el cliente final.

3. Se realiza anualmente en Londres durante el mes de Noviembre. La edición 2018 (número 39 en la historia) será del lunes 5 de Noviembre al miércoles 7.

4. La primera edición del World Travel Market se llevó a cabo en 1980 en el centro de convenciones Olympia con la participación de 221 expositores, 40 países y 9,000 visitantes comerciales.

5. Desde el 2002, la feria tiene lugar en el centro de convenciones Excel, el recinto ferial más importante de Londres. Acondicionado con dos espacios principales de 44,546 metros cuadrados cada uno, 8 hoteles, 22 restaurantes, 3,700 espacios de estacionamiento y servicio de WiFi gratuito.

6. En los años recientes la feria cuenta con alrededor de 5 mil expositores de 182 países, y 51 mil profesionales de la industria de viajes, entre ellos: empresarios, gobernantes y prensa.

7. Actualmente genera más de 2,800 millones de euros en contratos relacionadas al sector de los viajes.

8. Dentro de los temas más importantes a tratar en la edición 2018 de la World Travel Market  son aquellos que tienen que ver con la tecnología: instagram, influencers , marketing; además del overtourism ( turismofobia ).

9. Dentro de los datos curiosos asociados con la admisión al evento están que únicamente pueden participar personas mayores de 16 años que tengan relación con la industria de los viajes y se condiciona la entrada únicamente a aquellos que vistan formalmente con ropa propia para hacer negocios.

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Entrada relacionada

Destinos de colima presentes en el tianguis de pueblos mágicos 2024, así fue la participación de guerrero durante el ibtm américas 2024, conferencistas presentes en el 28 congreso nacional de agencias de viajes y turismo de anato, pozole guerrerense: historia y modo de preparación, 5 hoteles en el caribe mexicano donde puedes estar desnudo, magia y aventura en gámeza, boyaca.

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Wtm london to reveal worldwide trends in annual wtm global report.

In Press Releases , WTM London .

World Travel Market London 2023 , the world’s most influential travel & tourism event, will reveal the latest trends shaping the industry when it releases its Global Report on the first day of the show on Monday 6th November.

The exclusive WTM Global Travel Report , compiled in association with renowned researchers at Tourism Economics , an Oxford Economics company, shows how leisure travellers’ needs and desires are changing – and shines a spotlight on emerging and growing destinations for 2024 and beyond.

Media will have exclusive access to the report and find out about the key developments highlighted at the WTM press conference and media breakfast at the International Media Centre (N1-500), from 10.00-11.00 on Monday 6th November.

There will also be a session later that day, called ‘ WTM Presents…A Global Travel Report’ which will reveal the full report in detail, followed by a panel discussion WTM Global Travel Report: The Industry Impact in association with Oxford Economics on the Elevate Stage, from 14:15-15:30.

Attendees will gain valuable insights into the shifting landscape of travel and learn about consumer demands, helping them shape their business and plan for the future.

During the panel discussion, industry figureheads from across the sector will share their thoughts about how the trends will affect their plans for marketing, sales, innovation and investment in the coming months and years.

Juliette Losardo , WTM London Exhibition Director, said:

“We’re thrilled to launch the first ever – WTM Global Travel Report – it demonstrates our commitment to ensuring the travel community have the freshest insight into trends shaping the sector and will support discussions, meetings and planning taking place during the three days at WTM.’’

“We partnered with Oxford Economics, a leader in tourism data and economics and the report presents findings from international research, using an expansive databank covering nearly 185 countries worldwide as destinations and as origin markets and all major bilateral tourism flows in terms of visits, nights and spend, as well as unique industry insights, the report gives a comprehensive outlook on tourism.”

“The worldwide outlook and vast, informative findings will give delegates invaluable insights to ensure they stay ahead in the travel sector.” The report will detail how the market has fared in 2023 and forecasts how domestic and international leisure travel will develop in 2024.

It considers the impact of challenges such as inflation and the cost-of-living squeeze – and compares the varying fortunes of different regions and markets.

The WTM Global Travel Report will delve into the drivers of demand in this post-pandemic era, examining how and why travellers are prioritising their holidays above other types of expenditure, and considering the outlook for different demographics.

The authors have also studied issues affecting the travel trade, which has had to deal with crises such as wildfires, strikes and staff shortages while the sector has rebounded.

Losardo, concluded:

“We’ve heard many a positive story over the past few months, from exhibitors and partners, regarding the success of 2023 trading, despite many headwinds. This report will back up the hearsay, with up-to-date data and expert commentary. “As we look to 2024, this report is there to help delegates build their strategies for the year ahead and beyond, armed with a deeper understanding of the forces shaping the future of our sector.”

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Travel & Tourism - Worldwide

• The Travel & Tourism market is projected to experience a significant increase in revenue in the coming years worldwide.
• By 2024, revenue is estimated to reach US$916.00bn and is projected to grow annually at a rate of 3.99%, resulting in a market volume of US$1,114.00bn by 2029.
• The largest market within Travel & Tourism is the Hotels market, which is projected to reach a market volume of US$426.40bn in 2024.
• Looking ahead, the number of users in the Hotels market is expected to increase to 1,863.00m users by 2029.
• In 2024, the user penetration rate was 25.6%, and it is expected to reach 33.2% by 2029.
• The average revenue per user (ARPU) is projected to reach US$0.46k.
• Online sales are expected to account for 75% of total revenue in the Travel & Tourism market by 2029.
• It is worth noting that United States is expected to generate the most revenue in this market, reaching US$214bn in 2024.
• Following the profound ramifications of the COVID-19 pandemic, the travel and tourism sector demonstrates robust indications of resurgence.

Key regions: Malaysia , Europe , Singapore , Vietnam , United States

Definition:

The Travel & Tourism market encompasses a diverse range of accommodation services catering to the needs and preferences of travelers. This dynamic market includes package holidays, hotel accommodations, private vacation rentals, camping experiences, and cruises.

The market consists of five further markets.

• The Cruises market covers multi-day vacation trips on a cruise ship. The Cruises market encompasses exclusively passenger ticket revenues.
• The Vacation Rentals market comprises of private accommodation bookings which includes private holiday homes and houses as well as short-term rental of private rooms or flats.
• The Hotels market includes stays in hotels and professionally run guest houses.
• The Package Holidays market comprises of travel deals that normally contain travel and accommodation sold for one price, although optional further provisions can be included such as catering and tourist services.
• The Camping market includes bookings at camping sites for pitches using tents, campervans, or trailers. These can be associated with big chains or privately managed campsites.

Additional Information:

The main performance indicators of the Travel & Tourism market are revenues, average revenue per user (ARPU), users and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the above-mentioned markets. Users represent the aggregated number of guests. Each user is only counted once per year. Additional definitions for each market can be found within the respective market pages.

The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. The scope includes domestic and outbound travel.

Prominent players in this sector include online travel agencies (OTAs) like Expedia and Opodo, as well as tour operators such as TUI. Specialized platforms like Hotels.com, Booking.com, and Airbnb facilitate the online booking of hotels and private accommodations, contributing significantly to the market's vibrancy.

For further information on the data displayed, refer to the info button right next to each box.

• Bookings directly via the website of the service provider, travel agencies, online travel agencies (OTAs) or telephone

out-of-scope

• Business trips
• Other forms of trips (e.g. excursions, etc.)

Travel & Tourism

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• Analyst Opinion

The Travel & Tourism market has been experiencing significant growth worldwide, driven by various factors such as increasing disposable income, ease of travel, and desire for unique experiences. Customer preferences: Travelers are increasingly seeking authentic and unique experiences, moving away from traditional tourist attractions to more off-the-beaten-path destinations. This shift in preferences has led to the rise of experiential travel, where immersive cultural experiences and interactions with locals are highly valued. Trends in the market: In the United States, there has been a noticeable trend towards sustainable and eco-friendly travel practices. Travelers are becoming more conscious of their environmental impact and are actively seeking out destinations and accommodations that prioritize sustainability. This has led to the growth of eco-tourism initiatives and the popularity of destinations known for their conservation efforts. Local special circumstances: In Europe, the rise of budget airlines and the Schengen Area agreement have made travel within the region more affordable and convenient. This has resulted in a significant increase in intra-European tourism, with travelers exploring multiple countries in a single trip. The diverse cultural offerings and close proximity of European countries make it an attractive destination for those seeking a mix of history, art, and culinary experiences. Underlying macroeconomic factors: The Asia-Pacific region has seen a surge in outbound tourism, driven by a growing middle class with higher disposable incomes. Countries like China and India have witnessed a significant increase in international travel, with travelers from these markets exploring destinations beyond their borders. This rise in outbound tourism has also led to an influx of international visitors to Asia-Pacific countries, boosting the tourism industry in the region.

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U.S. Remains the World’s Most Powerful Travel & Tourism Market

London, UK: The World Travel & Tourism Council ( WTTC ) today launched its 2024 Economic Impact Trends Report, which has revealed the U.S. as the world’s most powerful Travel & Tourism market, contributing a record-breaking $2.36 TN to the nation’s economy last year. Despite the slow return of spending from international travellers, the U.S. keeps pole position, with almost double the economic contribution of its nearest rival. Following a record-breaking year for Travel & Tourism, the sector continues to be the backbone to many country economies, while supporting millions of jobs globally. The latest report from the global tourism body reveals China as the world’s second most powerful market with a GDP contribution of US$1.3 TN in 2023, underscoring its impressive rebound, despite the late reopening of its borders. Germany secured the third spot with a US$487.6 BN economic contribution, while Japan, which in 2022 was in 5th place, jumped up to 4th position, contributing US$297 BN. The United Kingdom completes the top five, contributing US$295.2 BN.

France, the world’s most popular destination retained its sixth position with a contribution of US$264.7 BN, followed closely by Mexico at US$261.6 BN, showcasing its continued appeal as a major tourist destination.   India came in eighth, rising from a previous 10th position, with US$231.6 BN, marking a notable improvement and highlighting its growing influence in the sector. Italy and Spain complete the top 10, contributing US$231.3 BN and US$227.9 BN, respectively.

However, over the next decade, WTTC predicts China will become the biggest Travel & Tourism market with India moving up to 4th position.

These shifts illustrate the dynamic nature of the global Travel & Tourism sector, with emerging markets gaining ground and traditional powerhouses maintaining their strongholds.   The report also highlights the countries experiencing the highest annual growth rates in their Travel & Tourism contributions to GDP.   In 2023, China’s sector surged ahead with an astounding year on year growth of 135.8%, while other Asian countries, such as Hong Kong SAR, Malaysia, and the Philippines recovered soon after the removal of travel restrictions.   Julia Simpson, WTTC President & CEO, said: "As we look forward to a record-breaking 2024, it's clear that Travel & Tourism is not only back on track, but also set to achieve unprecedented growth.   “We will continue to prioritise sustainability and inclusivity, ensuring that this growth benefits everyone and protects our planet for future generations. The sector's resilience and potential for innovation continues to drive us forward.”   According to the report, many key destinations will profit from a surge in international spending this year compared to pre-pandemic levels, with Saudi Arabia up 91.3% compared to 2019. Türkiye (+38.2%), Kenya (+33.3%), Colombia (+29.1%) and Egypt (+22.9%) leading the way.   Globally, international visitor spending is set to grow by nearly 16% to reach US$1.9 TN, while domestic tourists are projected to spend more than ever before, reaching US$5.4TN, an increase of 10.3% over 2019 levels.   Travel & Tourism investment grew 13% in 2023 to reach more than US$1TN, with a return to pre-pandemic levels anticipated by 2025.   However, high interest rates around the world could create challenges for future investment. It is therefore crucial that the public and private sectors work together to innovate to ensure the continual strengthening of this vital sector.   The report also highlights the sector's commitment to sustainability, showcasing the decoupling of growth from greenhouse gas emissions and the increasing opportunities for women, young people, and marginalised communities.   Technological advancements, particularly in AI, are expected to further enhance the travel experience and drive future growth.   For more information and to access the full report, please visit WTTC's Research Hub  or go to  Travel & Tourism Economic Impact 2024: Global Trends . Download Press Release

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