report travel brochure

How to make a stunning travel brochure – Templates included

Travelling is one of life’s greatest pleasures. A journey to discover new places, cultures, and traditions and a reflective self-discovery trip we get to embark on every time we go somewhere else. Sometimes, stunning travel brochures are the only tools you have to inspire travelers to visit new destinations worth exploring.

During the height of the pandemic, traveling of any kind was halted or severely restricted. That resulted in an interest spike as soon as the borders opened. No surprise there. There’s a hunger for it that the industry strives to satisfy.

But how do you grab the attention of all potential wanderers in the post-pandemic era? Do you follow the same pattern as before, or use optimized tools for your benefit?

Whether you’re running an online travel agency , an independent travel agent, or just promoting your tourist attraction, travel brochures are a great promotional tool. Still, traditional marketing tools made their way into the digital world, and with the right online marketing tool , you can make any type of brochure digital in no time.

We’ll get into the details of how to make a travel brochure and more in a minute. Let’s just make sure we cover our bases first.

A travel brochure is the most commonly used promotional tool for the tourism industry’s marketing strategy. Its role is to promote a destination, service, or product to potential customers in an informative and commercial manner.

If you know how to make a travel brochure, you’ll inspire tourists to pack their bags and book their flight, hotel room, and adventure in no time. Due to that, the information travel brochures provide needs to answer fundamental questions about a destination. How’s the weather? What can you do once you get there? Which are the transit options? What are the prices? Coupled with appealing visuals that give tourists a taste of what the destination promises, the written content provides the educational part of the material. 

Knowing how to make a travel brochure can be the difference between a successful brochure marketing strategy and losses in revenue. Promote your services with a travel brochure, but understand exactly what is a travel brochure and what it isn’t, as there is much confusion among marketing materials. We’ll go over the main ones to make it easier to differentiate between them. To exemplify what a great travel brochure might look like, I’m going to mention the brochures from Bookatrekking.com , a hiking company that meets the needs of people interested in visiting famous mountains around the world. It comes as a branded travel brochure with travel destination services.

Brochure vs. other marketing materials

Travel brochures are probably the most diverse marketing material as you can fold them in different ways and bind them, and they are not limited in sizes like leaflets , pamphlets , or flyers . You can choose the one that fits your needs best based on factors such as budget, target audience, style, and overall marketing strategy.

Despite being the most popular choice for tourism service providers, even those who know how to make a travel brochure template often confuse it with other promotional materials. To clarify, we’ll go over the main differences in a few bullet points:

• Travel brochures have a minimum of two pages containing images and written content. They are primarily used for selling and marketing services, containing details about them and activities available in an area. 
• Pamphlets are much smaller in size, with a panel of written content and images. They are used to inform and educate, covering only one topic, and are similar in aspect to flyers. 
• Booklets have more pages and are more expensive, but they are usually used for manuals and are always bound. 
• Leaflets are similar to pamphlets and flyers if only a bit smaller and more sophisticated.

Still, printed marketing materials are outshined by their digital counterparts in the age of technology and the internet. Everything is made available and more appealing at the click of a button or the swipe of a screen, so why should your brochure marketing strategy stay in the past? Let’s see why you should look into digital travel brochures and some ways to reduce printing costs .

Travel brochures – why choose digital?

Travel agencies or visitor’s centers will have different types of printed marketing materials available to browse. That part is unlikely to change. Still, people leave them behind, throw them away, and they become waste before the next season comes around.

Digital travel brochures don’t fall into this trap as they are, well … digital. They stay on your devices. You have them on your phone, always on hand, and, once downloaded, you can consult them anytime. Digital travel brochures are also editable. You won’t have to recover stacks of printed copies, discard them, and replace them before clients still take the content as accurate. You can just change the content as you wish.

Still, how can you decide which is better for you and your business? Just consider the costs and your needs and organize your marketing strategy accordingly. Printed materials are necessary only to showcase in information centers or travel agencies and for clients that don’t venture online for their traveling plans. Furthermore, given online services proficiency, you don’t need design experience to make a professional-looking travel brochure.

Learning how to make a travel brochure has never been easier. You can simply upload a PDF file in record time and play around with the features available. A quick guide will help you through the basics, and you’ll be halfway there.

How to make a travel brochure?

So far, from this article, you have discovered what is a travel brochure and what the differences between print and digital are. We can move on to the more exciting part of this article and probably the reason you’re here in the first place.

Let’s see how to make a travel brochure! Creating your first can seem a bit daunting, especially if you don’t have much marketing experience. From design to content, people think it is overwhelming. But, hey! That’s what brought you here, so let’s start!

• Think before you do
• Develop a buyer persona
• Organize your ideas
• Choose the right format
• Write a compelling copy
• Make it visually appealing
• Color outside the lines
• Include branding elements
• Reach your audience

But let’s take a closer look at them one by one and get into more details.

1. Think before you do

You know why travel brochures are important to a marketing strategy if you work in the tourism industry. Their main purpose is to market your services, but you don’t simply tell your customers about them. You make them as tangible as possible. Traveling isn’t a product that can be tested. You don’t get a trial version before you book your holiday, so you use travel brochures for that.

Of course, knowing what you’re promoting in your travel brochure is detrimental. Basing your written content on online information won’t guarantee success; what will is having experienced the things you write about. “Write about what you know,” as critics say, relates to the authenticity of the information. Imagination and creativity can take us only so far, but actual experience supersedes them. Explore the location and services for yourself as a simple Google search can tell a client about the best hotel in the area. You need to give them more. An effective travel brochure can make them feel like they are there, and first-hand experience is the best source for inspiring content.

An efficient travel brochure doesn’t only have the best images, design, copy, and color scheme. It must have all of that but focused on the customer’s needs. Otherwise, it’s a pamphlet. Interactive digital brochures do even more with added videos. Overwhelm your reader’s senses so that they imagine themselves experiencing those services. It will make the difference between browsing for services and buying them. Still, before writing your copy, get up close and personal with your targeted audience.

2. Develop a buyer persona

Knowing what you write is as important as knowing for whom you are writing. Developing a buyer persona will make you understand your audience better. You don’t want to promote skydiving to toddlers or a puppet show to adrenaline seekers. Know who will benefit the most from your services and address them. 

A buyer persona represents your ideal customer or target audience. This is a character you design based on what you sell and the characteristics of the person who buys your product. You need to know and understand your buyer persona like the back of your hand. Are they married? Do they have children? What’s their age group? Do you know their interests? What makes them tick? How do they book their holiday? What activities do they prefer? When in doubt, create several buyer personas (three is the recommended minimum) because you won’t only have one type of customer buying your products.

Developing your buyer persona is like creating a character for a book you’re writing. The story is all about the character; if you don’t understand your character thoroughly, the story will lose its flow, meaning, and authenticity. Look at reviews, testimonials, characteristics of potential clients, and your services to develop your buyer persona. Once you know what they want, you’ll be able to better accommodate their needs. When in doubt, look for templates online for designing your buyer persona , and once they become as tangible as possible without being real, you can start making your travel brochure.

3. Organize your ideas

Before you continue your travel brochure, you need a general idea of what your travel brochure will look like. It’s important you tell a story through your content, immerse your audience into an experience, and take them with you on a teaser of their holiday. But how do you do that? Take all the information you intend to write about, and make a plan for your travel brochure. 

Your buyer persona is your target audience, and you need to excite them. Readers are drawn to a good storyline, and as the storyteller, you’ll take them on an adventure. Infuse an emotion through your front page, delve deeper into the main subject with an intro, give them the main attractions, and show them what they’ll experience there. You need to tickle a nerve. Give them the right reasons to be unable to scroll past your offer, and convince them to purchase your services through compelling arguments. 

But don’t forget while your aim is to sell an emotion, you must keep it brief, succinct, and to the point. It’s the simple words that carry the heaviest emotions. This compelling argument should be recurring throughout your travel brochure, reiterating more and more as they move past each page. Tell a story through text, imagery, page layout, and flow. They will have to book their holiday by the end of your travel brochure, and if done correctly, it won’t turn out to be a novel. Size does matter in travel brochures. 

4. Choose the right format

Once you know what your travel brochure will be about and who will read it, you can get into the more technical elements of making a travel brochure. Size, style, and format mostly apply to foldable printed travel brochures designs due to folding techniques. Still, if you design your brochure in a digital format, you should keep this in mind. Using the digital version of your brochure for any printed copies will be easier than designing two, and you’ll find many travel brochure templates for various folding styles . Consider using a really good laptop for graphic design so the result is high quality on paper, too.

If you intend to print copies of your travel brochure, you should keep it simple, as custom shapes won’t save you money. That is if you don’t mind splurging on your marketing materials. The most common dimensions for brochures are A4, A5, and DL (dimension lengthwise), but for printed brochures, it’s the folding that takes the cake. You can pick and choose from the single fold, concertina fold, cross fold, open-gate fold, couple-gate fold, and roll fold, or make origami if you want to stand out. All that folding, however, can take away from the visuals you use.

Aside from the ability to print it, a digital brochure can come in various sizes. The basic option is an A4, horizontal or vertical, from which you can implement many folding techniques. Still, there is the letter format (916 x 1056 px) for a slightly wider variant, followed by the tabloid (1632 x 1056 px). The smaller sizes resemble the flyer (416 x 865 px) or booklet format (793 x 793 px). Still, you can make it multiple pages without considering paper quality, limited space, ink, and budget, especially if you want an informative copy. 

5. Write a compelling copy

As the most time-consuming part of how to make a travel brochure, you don’t want to rush through the copy. Words are an unlimited resource of magic in our world. They can hurt, heal, save, and push over the edge, making them a powerful tool to wield. Still, they make the intangible tangible, and thoughts can be made a reality through them. For the copy of a travel brochure template, get your grammar game on point. Check everything twice and be mindful of punctuation. Everything must work together, but without a good copy, even the most breathtaking images can’t save a travel brochure. When you think of the copy and the visuals, think of the heart and lungs of the travel brochure. One can not work without the other.

Be aware of who you’ll be addressing and how you’ll address them. Tailor your voice on your buyer’s personas. Address the copy as you would your friends. This makes the content more approachable for writers of any skill level and bridges the gap between you and your audience. Also, your travel brochure’s text (copy) must be descriptive. It has to paint a clear picture of the place where you’re inviting your readers. With interactive maps, your readers will get familiar with their surroundings and know what to expect.

Let readers visualize their experience. Transport them to your destination. Invite them over to try out new experiences. Enthusiasm is a contagious feeling, and you can transmit passion through words. Include a call to action once you drew them in by the written content like “Plan your adventure now!”, “Sign up for the latest offers!” or simply “Book!” Then the right visual will get them over the finish line in no time.

6. Make it visually appealing

While we’ve established that telling a story is detrimental to the informational part of what is a travel brochure, the imagery is the visual that shows the story and captures the attention. If the images are dull, you could write the next Romeo & Juliette, and no one will read it. As images are the first things people see when they look at examples of a travel brochure , include engaging visuals that showcase experiences and people having fun, giving your audience a taste of the sight-seeing part of traveling. 

We are visual creatures drawn to aesthetics. It’s in our genetic makeup, and by using appealing imagery of landscapes, you can relay a feeling, even if it’s only longing to be in that place. If you want to take your travel brochure to the next level, implement interactive features. Think of your buyer’s persona and target their fantasies. Whether it’s sunbathing while enjoying a cocktail, hiking peaks while the thrill of birds keeps you company, or something exhilarating like a skydiving video embed, provide for that fantasy through a virtual tour but keep it accurate. Don’t sell something you don’t have.

Once you decide on the story, you want to tell, finding the right images will be easy. There are multiple websites for stock photos that you can use, many for free or for a fee. The quality of the images you use matters, and if you’re willing to go the extra mile, hire a professional photographer. Stock images can go a long way, but original imagery, commissioned to express a particular emotion, has a different impact. It will also help with how they perceive you in the field, increasing your position among competitors through original content. Combine the visuals with the color pallet for a harmonious travel brochure design.

7. Color outside the lines

After choosing your images carefully, make sure you select a color scheme for your brochure. When it comes to designing your own travel brochure template, the sky’s the limit. You can use branding, style, and imagery to create a color scheme. Firstly, the importance of a color scheme is relevant if color is a focus of your travel brochure. 

Knowing how to make a digital brochure doesn’t mean you must know or be proficient at travel brochure design. However, if you intend to use color to highlight some sections of your travel brochure or create a theme, you must remember the overall pallet you use. Again, if color is not an overwhelming part of your design, you can be relatively liberal with what colors you use. Still, if your travel brochure has plenty of turquoise images of ocean beaches with clear blue water, the designer can integrate blues perfectly throughout the travel brochure design.

A well-known fact, blue is one of the calmest colors. It communicates peace and tranquility. So, when advertising beach resorts or hotels, you may want to use lighter shades of blue to send the right message with your travel brochure design. That is the psychological effect colors have on us. Similarly, orange inspires action, and green can be soothing if it’s light or envy-inducing if dark. Red stands for passion but also anger, while purple is luxurious. You can use a color wheel to better understand which colors work best together to ensure an enticing combination. Use your brand colors, and your company will become synonymous with the best holiday of their lives in no time.

8. Include branding elements

You may know some businesses in the tourism industry by their logos, slogans, or images . Think of the font in Holiday Inn’s logo, “Sweet Home Alabama ”, “The city that never sleeps,” or “Finger Likin’ Good,” and tell me your mind doesn’t go places. Implementing branding in a brochure marketing campaign doesn’t only help with sales but will also increase the company’s and its services’ popularity. The message sticks with the consumer; if the overall experience is good, they come again. If not, they know to stay away from it.

That is why brand consistency throughout your marketing materials is essential. If your clients enjoy themselves, it will help them remember your brand and return when the next holiday comes around. Branding means everything from your company’s logo, slogan, brand colors, font pairings , or typography. Incorporate branding elements in your marketing materials to connect your brand to the message. Aside from standing out and being recognized from the millionth other brands, using them will breed loyalty.

Keep your brand in mind throughout your travel brochure and other marketing materials. Maybe you can work with the colors, some cursive lettering titles, or simply a feeling that oozes from your brand. Whatever it is, work it throughout your travel brochure design with a branding kit . If your brand colors are pastels, keep to those hues and tints, but if it’s black and white, think carefully about adding color. What you have to say can also make a difference so keep the general idea of your written content in the back of your mind before you get around to hashing it out. Now all you need to do is send your travel brochure to people.

9. Reach your audience

Once you finish your travel brochure examples, you need to publish them. You save it in whatever editor you’re using and send it to the printer if you want to have physical copies. You can send traditional printed brochures to hotels, and trade events, in PR kits or through the post. 

A digital travel brochure lives online, and you can share it as a PDF link as far and wide as possible. Share a link that opens the page or a full-screen link to open the travel brochure in full-screen mode in your browser. You can easily share it through social media platforms, email, and embedded on websites and downloaded for further consultation in various formats. Like that, you won’t need an internet connection or to carry them in hand wherever you travel.

Some distribution paths incur additional costs, which is why digital travel brochures are gaining more terrain. We’re not saying that if you go digital, you won’t need a marketing budget, but when for 5000 printed brochures, you need around $2000 for design, printing, delivery, and distribution. A monthly fee of $35 is a bargain. Considering all the benefits, features, and design options you get from such a package, you’ll save money faster than ever . On top of that, once you share your published digital travel brochure, you can also update any pricing or information alterations in real-time. Talk about efficiency.

Design your travel brochure with Flipsnack

Congratulations! Now that you have everything you need to make a travel brochure marketing campaign like a professional, you can get to work. Everything from the section above will be applicable when you make a digital travel brochure. But now that you have the know-how let’s talk about the tool.  There are plenty of online tools for designing promotional materials , but with range, applicability, and usability, after 10 years of experience, none can overcome Flipsnack. Making your own digital travel brochure in our Design Studio will be easy. Our flipbook software offers you three paths you can take when creating a travel brochure. Let’s see more about these options, shall we?

One of the simplest ways to create a digital travel brochure in Flipsnack is to upload an already-made brochure. With the fastest PDF converter on the market , it’s no wonder many of our customers choose this option. Once your PDF file has been converted, you take it to the next level through the interactive features available .  Want to include a short video about your spa? Go ahead! Want a soothing sound for a more intense experience while people read sections about the wildlife in the area? You can have that. Include internal and external links for easier access to even more details. Add social media buttons so your customers can keep in touch with ease. Update the content easily when something changes and share it in HTML5 , video, or GIF versions to be accessible on any device.

When inspiration strikes, you can create a travel brochure from scratch . Organize your travel brochure from the first to the last page, and balance the copy and visuals in a seamless manner to tell the story you want to tell. Add styling elements and interactivity features that keep the flow of the brochure going. Creating your own travel brochure gives you free rein over the entire process so let your imagination run wild and design your vision into reality.

When the muse takes a break, you can browse through our travel brochure templates to find something that speaks to you. Once you choose the travel brochure template that fits best with your needs, you only need to fill the template with your original content. Make it your own through simple customizing options. You can personalize it through a simple drag & drop and then start adding interactivities. This will give your travel brochure a new dimension, capturing the attention and inspiring people to take you up on your offer.  Choose the path you want, but once you make your choice, it doesn’t mean you won’t have access to the others. You can add extra pages to uploaded PDFs, original designs, or templates. You can also use one page from a template to add in an original design and any other combination that you can think of. The borders of your imagination are the limits when it comes to our Design Studio . Just continue reading, and we’ll give you a taste of what Flipsnack can do for you through a few travel brochure examples.

Travel Brochures Examples

From here on out, we’re done with the technical aspects of digital travel brochures. Now we’ll show you that we don’t only talk the talk but also walk the walk. 

Blue Sea Tourism Brochure Template

They say a picture is worth a thousand words. Well, if the image looks anything like the one in the travel brochure example below, it’s easy to see where that saying comes from. This blue sea travel brochure template will ignite any beach lover’s imagination.

As you browse through its pages, one thing that stands out is the turquoise color of water and sky integrated throughout the brochure. The page number is of a similarly shaded background. Make this work for any breathtaking visual by changing the color of other connected elements throughout the template. Once you have done this, introduce your logo, replace the images and text, add interactions to capture your audience’s attention, and personalize it for your business.

Pattern Themed Travel Brochure Template

A dynamic travel brochure template can help you organically highlight the most appealing activities if you have a theme in mind. With the spotlight on them, simplicity is essential as you don’t want other elements to distract the readers.

Here we have a pattern themed travel brochure . The travel brochure design makes it look like a diary photo album, intentionally connecting a personal item so that the reader connects to it with ease. Cursive writing titles on polaroid photographs make it feel like a travel journal you make before your trip begins. It’s an inspirational and concise way to bridge the gap between the experience available and the reader who has yet to experience them.

Adventure Trip Brochure Template

This digital travel brochure example can come in foldable templates that work in both the printed and digital worlds. Select the main attraction for the promoted destination and inspire your readers’ curiosity enough to generate leads. 

This front-and-back adventure travel brochure template gives an immersive experience through visuals that continue beyond the page. A design created for the tourism industry ensures that travelers get access to all the relevant information while at the same time seeing a sneak peek of the attractions they can visit. Make it foldable in printed version or keep it digital for easy distribution. The choice is yours once you customize it with the most popular attractions, best-reviewed hotels, and highest-scoring restaurants.

Informative Travel Brochure Template

Marketing strategies come in different forms, and teasers work to ignite the spark, tickle curiosity, and demand action. You can use a simple, short, and content-limited travel brochure example if you include your contact information.

The saying, less is more is the best way to describe a teaser brochure marketing campaign. Through this informative travel brochure template , you only give your readers a taste, the smallest sample of the experiences they could enjoy. Still, if you add a few more between the front and back, you can give them as much information as you want. Activate a form for access inside of it and easily gather contact information from them.

Double Gate Fold Holiday Promotion Brochure Template

You can fold printed travel brochures differently, but you can see this from the template. On the outside, you say what it’s about. Open it to start your story, and open it again to find out more.

This double-gate fold travel brochure template comes with layers. Each layer takes the audience deeper and deeper as you provide more information about the offers available. While the main image starts on the front page in its folded format, it continues on the inside without creating a bigger image. It simply continues. Once it’s fully open, you can show different locations worth visiting and give your clients a choice. Break apart the text with relevant images, so they understand their options.

Before & After

Those templates are just that – templates you can easily personalize to promote your services. We discussed some of these features throughout the article, but this before-and-after section is where you see them in action. Changing the pictures and text is one thing, but there’s so much more you can do with Flipsnack. The before the template is the version without any customization. In the after template, you’ll be able to see the distinguishable changes and some that are not as visible.

Get ready to design

There are many ways to make a travel brochure through Flipsnack. As you can see, the options are boundless. Your imagination is the only limit. Besides creativity and a sense of wonder, you now have the tools necessary to create breathtaking travel brochures that can reach your audience wherever they may go, so don’t hold back. Take your time, try out the features available through Flipsnack, and figure out which makes more sense for your product and how you can use them both for your and your audience’s utmost benefit. 

Bring those incredible holiday destinations to your buyer personas screens, where they don’t have to go out of their way to find out about them, and ensure an authentic connection from the start. Show them what they want to see, create it in Flipsnack, and give it to them. New experiences feed our growth, but some may need an extra push. Give it to them through your first travel brochure, and they’ll thank you for it later.

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Create captivating travel brochures with Adobe Express.

Travel brochures are an excellent marketing tool for inspiring people to take a trip or guide them once they’ve arrived at a destination. Whatever your vision is for making a travel brochure, Adobe Express is here to help bring it to life. Adobe Express helps you create stunning graphics, which you can resize to share on any social platform or printed format. It’s as easy as choosing a template, customizing, and sharing.

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How to make a custom travel brochure.

Make the most of your adventure with a custom travel brochure.

While we make the most of traveling by living in the moment, it’s important to document along the way to be able to reflect on your amazing memories. Adobe Express is a design tool made to help you commemorate your client’s travels or market traveling experiences with graphics such as brochures, emailers, flyers, photo collages, posters, social images, and more. There are endless creative opportunities to convey the magic of traveling and relive the memories.

Let Adobe Express be your travel brochure design expert.

Hone your creativity with the power of Adobe Express. Explore professionally designed templates to get your wheels spinning or create your own travel brochure from scratch. Establish a theme for your designs using photos, icons, logos, personalized fonts, and other customizable elements to make them feel entirely authentic. Duplicate designs and resize them to create consistency across multiple types of materials. With Adobe Express, it’s free and easy to make, save, and share your designs within minutes so you can add collaborators, get approval, and market your travel brochure.

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20 Travel Brochure Examples to Inspire Your Next Design

The warm sun on your cheeks, the cool wind at your back, the hustle and bustle of local street eats. Whatever kind of travel experiences you facilitate, there’s no better way to get potential clients in vacation mode than a well-designed booklet with stunning photos and captivating copy.

Learn why these simple marketing pieces matter so much and then check out some inspiring travel brochure examples below.

Why Travel Brochures Are Good Business

If print marketing seems outdated in this glued-to-our-smartphone age, you’ll be surprised to find out how important travel brochures really are. Small but mighty, these handheld pamphlets often make a real difference in vacationers’ plans.

According to a study by Bentley University :

• Print brochures are the second-most popular source of trip-planning information (behind internet sources like personal research or travel ads ).
• 85% of participants learned about a new attraction by seeing it on a brochure.
• 73% of participants would consider changing their plans based on a brochure.

Plus, for many people, planning is half the fun of any trip! The right travel brochure builds early excitement and contributes to a positive customer experience long before the experience actually begins. 

And, one final bonus: Because DIY travel brochures have gotten so easy, you can make a digital brochure and a print brochure at the same time. Create your custom booklet, export one file for print and one for web, and you’ll be ready to share it online and stock it in your lobby.

Sound good? Then get inspired to design by browsing the twenty beautiful city guides and creative tourist pamphlets below.

City-Specific Travel Brochure Examples

City guides help visitors—especially those on foot—orient themselves in an exciting new place. These travel brochures often include maps, highlights of key attractions, fun facts, and historical details.

1. Santorini, Greece

This travel brochure plays off well-loved Greek motifs including the classic blue-and-white palette (one of the world’s most iconic color combinations !), mosaic-inspired tile patterns, and a faux Greek font that evokes stone-carved manuscripts.

2. Macau, China

This city guide is the perfect distillation of Macau’s indigenous, Chinese, and Portuguese influences. It contains more text than most other travel brochure examples but uses a grid to keep everything easy to read.

3. Singapore

Bold colors make this Singapore city guide stand out, evoking some of the vibrant street art of this cultural melting pot. A suggested itinerary helps visitors explore this interesting city-state in just five days.

4. Tel Aviv, Israel

This walking map of Tel Aviv uses a cool motif drawn from Bialik Square to give each page of the pamphlet a cohesive identity and professionally designed look.

5. Istanbul, Turkey

Take a page from this Istanbul travel brochure by adding a QR code to your own design. QR codes make it easy for viewers to move from print marketing to the web , where they can continue finding even more helpful information.

6. Tokyo, Japan

Featuring a flat-design map with five attractions and six local recommendations, this Tokyo travel brochure has the highlights covered.

7. Budapest, Hungary

With its monochrome poppy orange and a lightly textured screen-printed look, this Budapest city guide rocks a retro 1960s feel while still feeling super contemporary.

8. Krakow, Poland

If you have a ton of information to share, this Krakow guide is one of the best travel brochure examples to follow. It features a whole lot of text but utilizes background boxes, dividing lines, and color-coding to maintain a strong visual hierarchy. 

9. Paris, France

This city guide advertises custom walking tours in Paris, using an action-packed photo and a bold-type font . Be sure to include critical info like website, phone number, location, or whatever else will ensure your appointment books get full!

10. Barcelona, Spain 

Quirky, uneven letterforms and oversized asterisks serve as a whimsical introduction to Barcelona. The sky blue background and white clouds work especially well with the two photos, both of which feature a prominent sky.

Travel Brochure Examples for Cultural Sites and Tourist Attractions

The following travel brochures hone in on a specific attraction, region, or cultural site, incorporating beautiful visual representations as well as useful information for tourists. They’re perfect to keep stocked in hotel lobbies, visitor centers, and travel agencies.

11. Villages of Crete, Greece

This guide is given to guests of a family-owned hotel on the island of Crete. The black-and-white photos , desaturated peach paper, and vintage grotesque font lend themselves to a nostalgic, down-home look.

12. Waters of Palawan, Philippines

Unsurprisingly, gorgeous travel photos of beaches, water, and sunsets take center stage in this travel brochure example. The natural element of water is reflected in the dark blue color palette and the curving wave motif.

13. Wines of Bordeaux, France

This museum booklet captures the elegance of French wine through an understated beige and slate gray color palette and a modern serif font.

14. Aruba, South America

Aruba’s stunning white beaches are a must-see experience. Use a Create template like this one to insert enticing and can’t-miss attractions for your destination.

Even try using minimal text to let those pro-photos speak for themselves. You can upload your own images or use some of Shutterstock’s unmatched royalty-free photos geared to your location.

To find this template in Create , simply type “Travel” into the search bar and it’ll pop right up!

15. Trails of Taiwan

Part outdoor trail map and part historical guide, this travel brochure highlights the natural beauty of the island, as well as the history of local indigenous peoples.

16. Railways of India

Okay, so this travel brochure is for a railway that only exists in our collective cultural imagination (thanks, Wes Anderson!). But, there are well over 20,000 trains in India , and any one of them could benefit from a creative brochure like this one.

17. Churches of Kaunas, Lithuania

Drawing upon classic Orthodox iconography and church decor, this guide to Kaunas, Lithuania, perfectly mirrors the religious sites it highlights.

Hand-drawn illustrations and sketched tiling add a folksy and authentic feel.

18. Mountains of Bolivia

This travel brochure highlights Bolivia’s natural beauty and encourages visitors to travel in an ecofriendly way . The earthy greens and browns contribute to the rustic feel, with a helpful legend indicating various outdoor activities at each location.

19. Wildlife of South Africa

This campground and safari travel guide strikes a rustic and authentic tone with its font and desert-friendly color choices. You can always use personal photos or Shutterstock’s images to capture the essence of your destination. As you build your design, keeping colors, fonts, graphics, and images complementary will make for a cohesive theme.

For more tips on capturing African landscapes, check out this must-read tutorial for design inspo. And to find this template in Create , simply type “Animal” into the search bar and start crafting!

20. Beaches of Thailand

Creative text effects make this Thailand travel brochure especially remarkable, including text and photo layering, text masks, and even a subtle color gradient at the bottom.

To mirror this look in Create , explore the Effects tab for a multitude of options. For color gradients, specifically, click the Change color circle on the lefthand toolbar, select Gradient, and Apply !

If you were able to browse these twenty travel brochure examples and not be flooded with an overwhelming desire to get away, you must be one in a million.

Why not take a page from the brochures above and tell your own travel story? Start with one of Create’s travel templates or begin your own vision with a blank canvas ! We can’t wait to see all of your fun adventure-time-fueled creations.

License this cover image via briddy .

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15 travel brochure examples to inspire your next design 

May 10, 2024

We might be living in the digital age, but travel brochures are still an important marketing tactic for travel agencies and other travel-based businesses. A well-crafted brochure – filled with beautiful imagery, enticing descriptions, and useful details – can help to influence consumer decisions, feeding their wanderlust and inspiring them to book their next vacation, STAT.

According to the United Nations World Tourism Organization , international tourism is well on track to return to pre-pandemic levels this year. So there’s no time like the present to get creative with your travel brochures and watch those bookings soar!

Here are 15 fantastic travel brochure examples to inspire your next design, including key insights to help you create an eye-catching and effective travel brochure that both captivates and converts.

1. This beach travel brochure from Liberty Travel

This travel brochure example features a large eye-catching photo that spreads across two pages and is designed to immediately transport readers to their dream vacation destination. It’s the perfect image choice as it’s simple, brightly colored, and shows off the natural beauty of the destination. 

The bold title stands out, and the subheading concisely sums up the main features of the destination – using the rule of three for impact. The text on the right-hand side of the travel brochure is divided into bite-size sections for readability, with clear subheadings which help the reader to skim the text and quickly jump to the parts that appeal to them the most.

2. This magazine-style travel brochure from Kuoni

This travel brochure from Kuoni is formatted just like a magazine, featuring columns of text, stunning photography, and well-organized information to enhance the user experience. The magazine-style layout is a strategic move as it makes the content feel less like a direct sales pitch and more like an engaging and informative read.

Another clever tactic from this travel agency is the nod to other relevant pages. These clever signposts help readers navigate seamlessly through the brochure to other relevant content – and the more they know, the more likely they are to book! 

3. This double-page splash from Avanti Travel

This double-page splash features one huge high-res image that perfectly sums up the destination and local culture, giving potential customers an immediate idea of what to expect from the location. The eye-catching text box stands out against the image, with a bold title followed by a well-written introduction to the capital city. 

4. This information-filled travel brochure example from Titan Travel

This brochure from Titan Travel aims to provide the reader with as much information as possible to help them make an informed decision about their next vacation. And while too much text can sometimes be overwhelming, this example balances things out with colorful images which give the brain some breathing space.

This comprehensive guide includes everything from itinerary and costs to accommodation information – quite literally everything someone needs to know before booking a vacation. Not only is this useful for the customer, it also means your travel agency is less likely to be bombarded with questions! 

5. This minimalist travel brochure example from AAT Kings

Information-filled pages are needed in travel brochures, but it’s just as important to balance them out with some pared-back pages too. This minimalist page design has a beautiful image as the main feature, with five clear maps showing the different route options. The maps in this example are color-coded and feature numbered destinations along the route, making them easy to read and follow.

Allocating a full page at the start of your travel brochure to summarize route or tour options is a smart move. It provides readers with a quick overview of what’s on offer, and lets them jump to the itinerary that appeals to them the most.

6. This visually appealing brochure by Liberty Travel

In this design, the double page is nicely divided into sections, with three strong images taking up the majority of the space. The images are all connected but different, and work effectively to transport the reader to the destination, helping them to visualize exactly what their holiday would look like. 

The color-blocked section on the left-hand side helps to divide the text on the page, making it easier to read, and the font color contrasts beautifully with the blue background. On the rest of the page, the text is divided into clear and useful sections, highlighting key attractions and things to do. Plus, there are bullet points and columns to help the reader skim the copy. 

7. This eye-catching travel brochure cover from Titan Travel

They say don’t judge a book by its cover, but quite frankly that’s exactly what customers are going to do. That’s why your front cover needs to be as eye-catching as possible, enticing travelers to pick up your brochure and open it up. Colorful images are a good choice for your travel brochure’s front cover, helping it stand out when stacked alongside dozens of others!

This well-designed brochure from Titan Travel uses a brightly colored image to attract attention. The front cover as a whole hones in perfectly on its target audience – the image shows that the holidays are rich with culture, and the text perfectly encapsulates three things that solo travelers are looking for when they book a solo holiday.

8. This well-balanced travel brochure design from Costsaver

This travel brochure design strikes the perfect balance between simple and detailed, with the left-hand page featuring a simple summary and much more white space, and the right-hand page containing the more detailed information. It’s important to have this balance in mind when designing a brochure, thinking about text:image:white space ratio. 

The key information is presented in a clear and simple way in a brightly colored text box, so that the reader can quickly see how many countries they’re visiting, how many days the tour is for, how many nights in hotels are included, and how many meals are included. Once they’ve read the summary, they’ll know whether this is the right trip for them, and can then decide whether to read the rest of the text.

9. This modern travel brochure example from Contiki

When you’re designing a travel brochure – or any other brand assets for that matter – your audience should be center stage in every decision you make. From color schemes and imagery to font choices and tone of voice, every aspect of your design should appeal to those that matter.

This modern travel brochure is a great example from Contiki. Bold, contemporary typography, user-generated content, and colorful doodles lend a fun and youthful tone to this travel brochure – perfect for the target audience of 18- to 35-year-olds. Using photos from previous tours gives the brochure authenticity, which is amplified with a positive testimonial too.

10. This picture-perfect travel brochure from Saga

A picture speaks a thousand words, which is why imagery should be center stage in every travel brochure. Well-chosen, high-quality photos provide a glimpse of what travelers can expect, so it’s important to select images that represent the travel destination or tour accurately and resonate with your target audience.

Saga nails it with its approach, pairing stunning visuals with text in a visually appealing, symmetrical layout. All the information is clearly presented, with an easy-to-read day-by-day itinerary that gives readers a crystal-clear overview of what’s included in the tour. The use of bold and blue text draws attention to key details, so that readers immediately notice the most important information, even if they’re just flicking through.

11. This clearly-labeled travel brochure from Visit Idaho

When you’re offering up a number of different tours, itineraries, and destinations, it’s a smart move to use labels to help customers identify the best option for them. In this travel brochure example from Visit Idaho, the icon key is clear and easy to follow, and it helps readers to quickly gauge exactly which activities are on offer in each destination

The images on this page showcase a variety of outdoor activities, and each image is usefully captioned to inform the audience about the specific activity or resort featured. 

12. This calendar of events page from the official Niagara Falls USA travel brochure

This colorful calendar of events page is a fun way of displaying upcoming events that might be of interest to prospective visitors. Readers can quickly identify events that take their fancy, and this encourages visitors to book a trip at that specific time of year.

See the QR code in the bottom-right encouraging readers to discover more? QR codes are a fantastic addition to travel brochures as they encourage visitors to stay on the user journey, providing them with additional information without overwhelming the brochure with text. By scanning a QR code, potential clients can access detailed itineraries, booking options, and relevant content (like a long-form blog post), making them all the more likely to book a trip. 

13. This color-coordinated ad page from the official Maryland travel brochure

If you need to include ads in your travel brochure, then this is a great example of how to do it right. Maryland’s Office of Tourism has tastefully selected ads with a similar color scheme to sit on one page of their travel brochure. The same color scheme is carried across into the editorial page, creating a seamless flow that doesn’t jar the reader. 

14. This simple travel brochure design from Authentik Canada

Sometimes, simplicity is best. This travel brochure from Authentik Canada opts for a clean, uncluttered design, with a plain white background that lets the imagery do the talking. Each photo is clearly but subtly captioned, providing essential context without detracting from the pared-back visual appeal. 

The text boxes are nicely spread out and contain minimal text – enough to convey helpful information, but without overwhelming the reader. This thoughtful approach results in a brochure that is not only easy on the eyes, but also provides an enjoyable, straightforward, and relaxing user experience.  

15. This tri-fold brochure design by Adobe

A tri-fold brochure is a great idea for informational displays where visitors need quick, accessible information about local attractions or tours. That might be in a hotel, an airport, or a tourist information center. It’s also a good idea to display these in travel agencies where space is limited, as they give potential clients a quick snapshot of travel destinations.

This trifold travel brochure template from Adobe is a good starting point, and demonstrates the power of striking imagery in capturing attention. It also shows how color blocking can be effectively used to divide information, and that less can often be more when it comes to volume of text.

Adobe has thousands of travel brochure templates to choose from – ideal if you’re not a professional graphic designer! Top tip: if you sign up for a free trial, you can download up to 10 free travel brochure templates (or other stock imagery to use in your travel brochures).

Five lessons you can take from these travel brochure examples

• Use eye-catching, high-quality images to take readers on a visual journey and transport them to the destination
• Organize information in bite-sized sections, with clear subheadings and bullet points to enhance readability
• Balance detailed text with visual elements and white space to avoid overwhelming the reader 
• Keep your target audience in mind throughout the design process
• Use signposts like page references and QR codes to keep customers on the user journey 

Final thoughts

I hope you’ve enjoyed browsing these travel brochure examples and have come away feeling inspired and ready to get started on your next brochure design.

A fundamental part of the travel brochure design process is review and approval. After all, you need to get the right eyes on your designs to make sure everything is accurate, on-brand, and error-free before you go to print or publish it online. 

Design approval software like Filestage helps to make your feedback and approval process quicker, easier, and more collaborative. To see for yourself how Filestage can help, start a free trial →

Katie Garrett

Design and creative.

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How to Make a Travel Brochure

Last Updated: March 9, 2024 References

wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. To create this article, 54 people, some anonymous, worked to edit and improve it over time. There are 8 references cited in this article, which can be found at the bottom of the page. This article has been viewed 595,258 times. Learn more...

A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel brochure that will have your audience fantasizing about-and booking-your travel packages.

Determining the Details of Your Travel Brochure

• A professional should already know what destination they are representing, or attempting to advertise for. Use this step to get to know the key features of your location: mountains, lakes, cabins, museums, parks, etc. Write each of these key features down on a piece of paper for use later on.
• If you are a student, find an exciting place to advertise for. Some great examples are Mexico, Hawaii, Myrtle Beach South Carolina, the beaches of Florida, or Australia, to name just a few. Research the location you choose (using reputable sources such as online search engines, encyclopedias, library books, etc.) and find out key features about the location. Write each of these down on a piece of paper for use later on.
• The lists for both students and professionals should be extra long at the beginning. It is better to create a long list to start, and then cross off items later on.

• Travel around the website by yourself and write down what and where the particular amenity is.
• If you are far away from where you are advertising for, look for maps online that might help you locate particular amenities. Sites like Google Maps often point out exactly what and where each of these is.
• After you have created a detailed list of the amenities, put a star next to the items you think are most important (bathrooms generally are a top priority). Make sure to note whether these amenities provide additional accommodations, such as being handicap accessible. [1] X Research source

• Visit peoples' homes and ask them politely to give their opinion. Remember to bring a pencil and paper to write down exactly what they say. You can also bring a voice recorder if you do not write very fast.
• If the destination is strictly for vacation (non-residential) try calling people whom have vacationed there in the past. As with the previous step, write down exactly what they have to say about their experience.
• Students who do not have direct contact with persons whom live, or have vacationed there, should look online. Find internet sites that link you with local hotels, restaurants, etc. in the area of your destination. Look for reviews that have to do with the destination (Mexico, Hawaii, etc.) rather than a particular place of accommodation. Write down what they have to say. [2] X Research source

• Vacation spots with lots of bathrooms, and restaurants available are great for an older demographic audience.
• Destinations which are primarily vacation spots (non-residential) usually target a younger audience, or newlywed couples going on their honeymoon.
• Vacation spots which have hotels furnished with WiFi and cable TV are great destinations for families.
• Destinations which have large rooms are great for business workers, who are looking to conduct work from far away.
• This is not an all encompassing list, but it will give you an idea about what to look for, and how to pick the right demographic audience. Something you might think is minor (a boardwalk for example) might make all the difference in the world for a particular clientele.

• Take into account the previous four steps, and in particular the target demographic group. Set a standard price to each of the amenities, and add them all up. Set a standard price for all of the key features of the destination and add them all up. Finally, add the price of the amenities and destination hot-spots together.
• Adjust the vacation cost according to who the audience is. Younger clientele and families will most likely be looking for a cheaper vacation. Older clientele and business types will have more money to spend. Generally speaking, vacations for a family of four should run between $1000 and $2000. Go higher or lower as you see fit. How to Calculate Cost of Travel

Writing the Text of Your Travel Brochure

• First, you’ll want to create a story. Just like a good novel pulls in a reader, the client wants to feel as if they are going on an adventure. In paragraph form (full sentences), write a convincing argument for why your vacation spot is the best place to visit.
• After you have written down your argument, go back and proofread. More importantly, cross out extraneous information, keep what is critical, and add in to places that need a more exciting, or convincing argument.
• This argument can then be split apart into different sections of your brochure. You might have to tailor the sentences to exist as a stand-alone argument in the different sections, but this will give you a good head start. It is important that the writer knows exactly why each of the individual pieces are critical, and how they come together to convince the clientele.

• Your heading/title should appear in bold lettering, underlined, and be large enough to read from far away. If someone is sitting in a doctors office, or at a coffee shop, they should be able to see the title clearly, at the top of the brochure.
• Each of the subheadings/section headings should also be in bold, and underlined. They should be a slightly smaller font size than the title. They should all also all be the same font. If one subtitle is in Times New Roman, keep them all Times New Roman. This creates a nice flow to your brochure, and does not bog down the viewer in trying to comprehend the brochure.

• Write down some adjectives you know that are not typically used, such as adventurous, pulsating, mind-boggling, fanciful, breathtaking, etc. Put these words first in your title, so that the readers eyes, reading left to right, will catch that key word.
• Then, make sure to include the location in the title. If you advertising for a Hawaiian vacation, do not leave out the word Hawaii. Put the location right after the adjective.
• Following the name of the place, you can finish the title with simply "vacation" or a synonym. End the title in an exclamation point, so that it appears that the person selling the vacation is just as excited as the potential clientele.
• Bold the lettering, and underline the title. A good example is: Adventurous Mount Everest Vacation!

• You want to make the argument for this vacation clear right up front. The reader is not going to look around the rest of the brochure if they are not convinced at the very beginning.
• This would be a great time to simply list off a few of the accommodations/hot spots. For example: “An all-encompassing Hawaiian vacation that includes beautiful scenery, top-of-the-line hotels, and all the food you can eat!”.

• You will want to include, at the bare minimum, the following sections: restaurants, hotels, scenery(appearance of the vacation spot), and shops. These are four of the most basic things people need to know about before they go on the vacation. In total, you should have around six to eight sections.
• Make sure that what you are saying is necessary, succinct, and convincing. Consider what image you are using and make sure that the words match up. Feel free to highlight, italicize, or bold certain words or phrases.
• This would also be a great time to add in those accommodations, such as handicap accessible, free continental breakfast, bike/walking trails, etc.

• To include block quotes in your brochure, start by indenting. Then add a quotation mark, and write in your quote. Finish by adding another quotation mark.
• You will want to include only the most sensitive, valuable information. Do not include bad experiences, as this might turn off the clientele.
• If you want to take out a sentence in the middle of a paragraph, simply highlight and delete. Then, in between the remaining sentences, add ... (three periods in a row). This will allow you to shorten the quote, keep what is necessary, and highlight what is most important. [5] X Research source

• Include some simple terms in your 3-4 sentence price section such as: “Prices as low as $1000 for a family of four!” or, “Prices start at $1500, and include great discounts if you purchase by phone!”
• Mention the different offers/deals vacationers can get through your particular company. Usually, there are family discounts, senior discounts, children discounts, etc.
• This section should appear on the inside of the pamphlet, to the far right (at the end). You do not want to start the brochure by introducing price, nor do you want to put the price on the back of the brochure, as the clientele will probably look there first and never look inside.

• This should be done as a series of bulleted points or dashes. Do not write this information in paragraph form, as it will all run together.
• Check a second and third time that the information is up to date and correct. Look at the bottom of webpages to see when the last time the page was updated. Call the numbers you are listing on the brochure and see who picks up the phone. The information you are presenting needs to be accurate. [7] X Research source

Creating the Visuals for Your Travel Brochure

• Some good examples include: A smiling visitor hugging a dolphin at a sea life attraction, or a woman relaxing with a massage in an open-air spa that overlooks the tropical sunset.
• Make sure the photos are in color, and have a high-quality resolution. Do not use stock photos which generally look fake, and off-putting. Use real life images, or photos you have taken yourself at the location.
• People enjoy seeing others having fun, so try to include photos of people enjoying themselves at your destination rather than showing an empty hotel room or deserted beach. This will invite readers to project themselves into the photo. [8] X Research source

• To convey a relaxed feeling appropriate for a spa, use muted pastel tones. Children's destinations are best marketed with bright, bold colors. Historical site brochures can be given an "antique" feeling with sepia and earth tones.
• For each panel of the brochure, use the same color. If there are different colors for each panel, it can become distracting and gaudy.

• Use a thin border to contain each of the panels in your brochure. A thick border can become distracting. The border should be a color that is a slightly darker/lighter shade of the tone that you use for the rest of the brochure.
• If you want to highlight key points of your story, use bullet points or asterisks. Generally, 3-4 is the range you want to stay in. Try to highlight things that are not written about in the sentences.
• Designs can also help, such as stars, rainbows, arrows, etc. Add these where and when you see fit. Once more, do not overuse these, and bog down the viewer in the visuals. The clientele should want to read more, not necessarily look more.

• Tell the printing company that you want the brochures printed on high-quality paper. Cheap, flimsy paper can easily be torn, ripped, or water-damaged. Thick, coated paper provides resistance to accidents, and can be carried around mush easier.
• If you wind up needing to use your home or business printer, just make sure to use thick, heavy paper. The settings of your printer should be set to the highest pixel quality so that your pictures come out clean and crisp.

Travel Brochure Template

Community Q&A

• Instead of using computers, students should try out their own skills at creating a hand made brochure. Colored pencils, magic markers, and rulers can get the job done well. Thanks Helpful 5 Not Helpful 1
• If you are a student, make sure to follow what your teacher requires. Thanks Helpful 5 Not Helpful 1
• Do not use pictures unless they are of the actual destination. People do not want to be lied to about what vacation they are going on. This can result in problems/litigation with the travel organization, or potentially a lowered grade if you’re a student. Thanks Helpful 3 Not Helpful 1

Things You'll Need

• Heavy paper
• Printer (preferably large (business) rather than desktop)
• Colored pencils, magic markers, rulers, ball point pens, etc. (for handmade brochures)

You Might Also Like

• ↑ https://www.biggerpockets.com/renewsblog/2014/10/06/6-amenities-to-ensure-repeat-business-in-your-vacation-rental/
• ↑ https://www.entrepreneur.com/article/83752
• ↑ https://www.huffingtonpost.com/2014/07/28/font-ranking_n_5625650.html
• ↑ https://papyrus.greenville.edu/2013/05/on-the-importance-of-a-good-title/
• ↑ https://www.englishdiscourse.org/block.quotes.htm
• ↑ https://www.ustravel.org/news/press-kit/travel-facts-and-statistics
• ↑ https://www.computerhope.com/tips/tip30.htm
• ↑ https://www.business2community.com/content-marketing-tips/pictures-articles-attract-eye-balls-01109658

About This Article

To make a travel brochure, start by identifying the main attractions in the area you're advertising, such as restaurants or movie theaters. Next, decide who your target audience is by evaluating the attractions at the destination, like by aiming for a young demographic if it's a vacation spot. To start writing, choose a catchy title and engage your audience with the first sentence on the opening flap by mentioning the destination's key strong points, such as good accommodation. Then, make sure you have great visuals to break up the text, since pictures are key if you want to grab people's attention. For more tips on how to write your sections or how to choose good visuals, read on! Did this summary help you? Yes No

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Free Travel Brochure Maker

Whisk your clients away to their dream destination. With one of our travel brochure templates, you can make a stunning brochure that will look perfect in print and online — no design experience required.

Not a designer? No problem. With our library of simple and easy-to-edit templates, anyone can start creating a travel brochure in seconds. Over 40,000 businesses use and trust Venngage to make a travel brochure.

Design from one of our travel brochure templates

Choose from hundreds of travel brochure templates. see all travel brochure templates, customize each travel brochure template by:.

Showing gorgeous photos: Photos will excite your clients and make far-away places seem just that bit closer to them. Upload your own photos, or browse our free stock photo library — we're integrated with Pexels and Pixabay!

Applying your brand colors: A travel brochure should be vibrant and inviting. Have your brand colors automatically extracted from your website using Autobrand, and apply them to our travel brochure design in one click.

Picking snazzy fonts: Fonts can pack a lot of personality into a brochure, so make sure you select the right font that conveys the mood and feel of the vacation you're advertising.

Adding icons and illustrations: Simple visuals can make your brochures easier to scan. Venngage offers over 40,000 unique icons to choose from. You can also use graphs and charts to explain your persona or their traits in greater detail.

How to create an eye-catching travel brochure in just 5 steps:

Design stunning and functional travel brochures with Venngage

Travel Brochure Templates

All of our templates are completely customizable. Just pick a travel brochure sample that fits your vision and helps people plan a vacation.

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Easily customize your travel brochure design using our easy drag-and-drop canvas. You can swap out text, images, icons, and add data to your travel brochure!

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Download your travel brochure in print-quality PNG or PDF formats, or share your brochure directly from Venngage using a public link in just a few clicks.

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How do I sign up for Venngage?

To start using Venngage, all you have to do is sign up with your email, Facebook or Gmail account. Once you're done, you can go ahead and choose from our collection of captivating travel brochure designs that you can fully customize in just minutes.

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Yes! You can go back and edit your travel brochure at any time.

What makes Venngage better than other design tools out there?

We asked our users just that, and here's what they told us: Venngage offers the best variety of professional brochure templates, the most flexible design features, and amazing customer service. Just start by creating a free account and experience all that for yourself!

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How To Make A Travel Brochure (And Are They Still Necessary In 2022?)

When 90% of travelers are booking their trips online, are tourist brochures still relevant?

Today, most guests turn to their phones for travel information, meaning the display with brochures stacked up in a visitor center or hotel lobby could soon be a relic of the past.

Instead of creating a physical brochure that promotes your tours or attractions, you could invest more time on your website to drive more bookings online.

After all, your website functions as a 24/7 tourist brochure — and with the right SEO strategy in place, it can attract new customers ( and convert them ) far better than a brochure ever will.

Still, many tourists continue turning to brochures once they arrive at a destination. Since that’s when nearly half of experience bookings happen, tour operators might consider adding a brochure to their marketing arsenal.

If that’s the case, here is everything you need to know to create yours.

1. What is a tourist brochure?

A travel brochure is a promotional pamphlet advertising a destination, attraction, or tour activity.

Tour operators might offer travel brochures about their activities to educate guests about their offerings. An outdoor adventures company , for example, would create a brochure showcasing all of the different activities it offers, from hiking to skydiving.

Tour operators might also want to display a colorful travel brochure about their destination, which lists historic sites, local restaurants, and other interesting things to do. This way, you can indirectly help guests plan the rest of their itinerary , without having to do much extra work.

2. What is the purpose of a brochure?

Travel brochures are used to inform travelers about a particular destination or travel company. Brochures can inspire guests to plan a trip and educate them about things to do after they’ve arrived.

As a tour operator, you would create a brochure to inform guests about your experiences. Similar to the tour listings page on your website, your brochure would display your best experiences alongside descriptions that persuade guests to book.

The idea is that guests skim through these listings when they’re in your tour office and that the information provided helps them choose a tour.

You might also want to hand them out for guests to take home. If they’re not quite ready to book, another look at your colorful brochure might convince them to bite the bullet later that day. With that brochure in hand, customers are more likely to go straight to your website to book, rather than through another Online Travel Agency .

3. How can I write a brochure?

Every travel brochure should include a good cover, high-quality photos, and valuable information that will help guests in their trip planning.

Here are six key components to include in your brochure format.

• A good cover: The cover of your brochure should be visually compelling and include your company name, logo, and colors.
• About your company: Write a short paragraph or two about your tour company and what you offer.
• Tour or attraction descriptions: Inside, you should list and describe your tours and/or attractions . Make sure your descriptions excite potential guests and anticipate their questions.
• Call to action: Your brochure should persuade guests to book your tour or visit your attraction. Add a clear call to action such as “visit our website to book” or “call now to book your visit.”
• Location: Include the exact location of your attraction or tour office, if you have one.
• Contact: Let guests know the best way to reach you. Tourist brochures typically display contact information on the front or back page.

4. How do I make a brochure for free

Today, tour operators can make a brochure online in just a matter of minutes. Free online tools like Canva, Flipsnack, and Adobe Spark offer customizable templates for all types of marketing material, including brochures.

Canva is a free graphic design tool where you can easily design your travel brochure. Once you’re on the website, search for “travel brochure.” You’ll find several different templates to choose from.

You can then customize the text, colors, and graphic elements to make the brochure your own.

Flipsnack similarly offers free templates for travel brochures .

You can then publish your brochure on Flipsnack’s online platform and share it as a digital brochure. This way you can send your brochure to guests on social media or email without needing to print it.

Adobe Spark is another option. The online platform offers a few free templates you can edit to create something unique to your brand.

The internet has made it a lot easier to create travel brochures.

Better yet, travel companies today might not even need to spend the extra money to print out their brochures. Instead, you could include a digital travel brochure created on Flipsnack as part of your online marketing strategy .

It’s also worth noting that your website can also act as an in-depth digital brochure . Your site serves the same purpose as a travel brochure: It provides customers with a place to learn more about your company. Except on your website, your customers will be able to book an experience at the same time ( and without having to call your team !)

Whether you’re writing a physical tourist brochure or creating one online, use this guide to make the best one yet.

Writer Carla Vianna

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Travel Brochure Designs

Since then, traveling is always a joy for most people. Places are now accessible, whether you go to the beach, mountain top, and different wonder of the world. Because of the demand, travel agencies have taken advantage of pushing in the increase of competition in the industry. One way to compete from the rest of the agencies globally is through a brochure. A tourist  brochure  is the best way to promote your travel offer. It has everything in it, from the destinations, the hotel, to the restaurant. So, check out some travel brochure examples below for your guide.

25+ Travel Brochure Designs & Examples

1. travel bifold brochure template example.

• Illustrator

Size: A4, US

2. Travel Trifold Brochure Template Example

Size: A3, US

3. Vacation Rental Management Bi-Fold Brochure Example

4. Vacation Rental Management Tri-Fold Brochure Example

5. Vacation Rental Bi-Fold Brochure Example

6. Vacation Rental Tri-Fold Brochure Example

7. Summer Vacation Rental Bi-Fold Brochure Example

8. Summer Vacation Rental Tri-Fold Brochure Example

9. Vacation Rental Sale Bi-Fold Brochure Example

10. Vacation Rental Sale Tri-Fold Brochure Example

11. Travel & Tour Tri-Fold Brochure Example

Size: US, A4

12. Travel & Tour Bi-Fold Brochure Example

13. Free Sample Travel Brochure Example

Free Download

14. Free Travel and Tour Brochure Example

15. Holiday Travel Brochure

16. Trifold Travel Brochure

17. Tourism Travel Brochure

18. Vintage Travel Brochure

19. Professional Travel Business Brochure

20. Travel Agency Business Brochure

21. Retro Travel Brochure

22. Travel Package Brochure

23. Travel Vacation Brochure

24. Free Travel Brochure

25. Travel Guide Brochure

What Is a Travel Brochure?

A travel brochure is a creative document that serves as a  marketing strategy  for travel agencies. It also includes a  list  of travel destinations, travel activities, tourist guides, and shops.  

The Rise of Travel Agency Industry

Many people want to travel to unwind, relax, and just escape from the clamor of the city. Because there are planes, buses, and private vehicles, it is now easy to move around different towns. Whether in the islands of Korea or Thailand, it is far easier to travel with an agency that will secure your trip to be a success. According to a  report   analysis  by Statista,  travel agencies project to grow up to $17.3 million in revenue  in the coming years. This  assessment  goes to show that there is a continuing rise in the population of agencies. Which also increases the competition. Therefore, developing advertisements is substantial. 

How To Make a Travel Brochure

Making a DIY tour brochure is fun and exciting. But remember that it can be complicated when you do not have enough details to add to it. Since it follows a format, you are probably doubtful about your creative  plans . But do not worry. We list the steps below for you to follow when making a  business brochure . 

1. Know Your Target Audience

In making a  marketing brochure , you always have to start by knowing your target marketing. Since an advertisement is useful when it fits well with the people’s interests, you have to focus on that aspect. Research about them and identify if you want teenagers, adults, or family destinations. With this, you or a graphic design will know what content and design elements are suitable for your brochure. 

2. Add Your Travel Packages

In this section, know that this is your chance to get your clients’ interest. This is also a way where you can gain your profit. You have to list all your travel packages, including round trip promos, a three-night stay in a Villa, and free breakfast on the first two nights of stay. Adjust the cost to fit well with the  budget  standards of your target audience. Traveling should never be a burden on people. Their amenities and activities should be worth the money they will pay for. When you prioritize this, you will gain your clients’ trust. 

3. Use Appropriate Images

Photos are an essential part of a travel brochure. It acts as a preview of the place that the potential customer would see. Travel brochure also serves as a travel  agenda  that will guide the tourist throughout the travel. So, be catchy and relevant enough to add high-quality photos of modern cities, museums, and picturesque travel places. You’ll drive more interest when you consider this. 

4. Include Maps and Directions

Apart from images, maps and directions also play an essential role in any travel brochure. The maps and directions are necessary for the tourist. It will help them create a mental picture of where travel destinations and activities take place. Using a  trifold brochure  will secure the placement of maps and directions.

5. Unleash Your Creativity

Aside from the content, creativity helps you in gaining more attention. With your brochure, be creative enough to put colors and design elements in it. Place attractive design at the front cover to ensure that your target will flip through the pages. So, when they are  travel planning , your agency could be an easy option.

What is the purpose of tour brochures?

Travel brochures serve as an advertisement for particular travel destinations that is useful for tourists.

What makes a significant brochure?

A good brochure must be informative. It should be useful for travelers with comprehensive content and quality images.

What is the appropriate end of a brochure?

It must end with a call to action. Try to put photos that will drive attention.

Traveling is more fun when people do not have to worry about their itinerary and travel budget . Good thing, there are travel agencies that will help you with that. If you are among those that cater to provide convenience to travelers, make sure to advertise what you can offer. Follow the guide above to create a travel brochure that will be useful for people’s future travels.

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Text prompt

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10 Examples of Public speaking

20 Examples of Gas lighting

Travel Brochures: Highlighting the Setting of a Story

• Resources & Preparation
• Instructional Plan
• Related Resources

Imagine the images and detailed descriptions of the places depicted in a book you've read recently—whether a far-away land, a historical location, or a city just like the one you live in. Settings transport readers to these places, inviting them to consider what it would be like to visit these locations personally. This lesson plan takes that imaginary tourism one step further by asking students to create a travel brochure for locations in texts that they have read. The activity requires students to think about and collect the details mentioned in the text that should be highlighted and conduct additional research on the location as they design their own brochures. This lesson plan uses Al Capone Does My Shirts by Gennifer Choldenko as the example; however, any text in any genre would work well.

Featured Resources

Travel Brochure Rubric : Use this rubric to evaluate the organization, ideas, conventions, and graphics of travel brochures students have created. Recording the Setting Bookmark : Students use this reproducible sheet, which can be cut into bookmarks, to record details about a story's setting as the read. Printing Press : Use this online tool to create a newspaper, brochure, booklet, or flyer. Students choose a layout, add content, and then print out their work.

From Theory to Practice

Often, students end a unit of study by writing a traditional research paper. While this is a good way for students to summarize what they have learned, it may not be the most interesting. Beyond that, it frequently results in summary and rote repetition rather than deep critical thinking. In this lesson plan, students go through the research process, but will take that information and turn it into a travel brochure. In her English Journal article, Janet Northrup says, "Unlike a research paper that usually has two readers, the teacher and the student, a pamphlet encourages ownership of a topic, a topic which each student knows will be shared with (and taught to) others. Also, class members develop research skills. They learn how to find information, develop a sense of voice and audience, write an arguable thesis statement, select relevant facts, create an interesting layout, and edit carefully." This project will meet the needs of both students and the teacher. Further Reading

Common Core Standards

This resource has been aligned to the Common Core State Standards for states in which they have been adopted. If a state does not appear in the drop-down, CCSS alignments are forthcoming.

State Standards

This lesson has been aligned to standards in the following states. If a state does not appear in the drop-down, standard alignments are not currently available for that state.

NCTE/IRA National Standards for the English Language Arts

• 3. Students apply a wide range of strategies to comprehend, interpret, evaluate, and appreciate texts. They draw on their prior experience, their interactions with other readers and writers, their knowledge of word meaning and of other texts, their word identification strategies, and their understanding of textual features (e.g., sound-letter correspondence, sentence structure, context, graphics).
• 4. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.
• 5. Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.
• 6. Students apply knowledge of language structure, language conventions (e.g., spelling and punctuation), media techniques, figurative language, and genre to create, critique, and discuss print and nonprint texts.
• 7. Students conduct research on issues and interests by generating ideas and questions, and by posing problems. They gather, evaluate, and synthesize data from a variety of sources (e.g., print and nonprint texts, artifacts, people) to communicate their discoveries in ways that suit their purpose and audience.
• 8. Students use a variety of technological and information resources (e.g., libraries, databases, computer networks, video) to gather and synthesize information and to create and communicate knowledge.
• 11. Students participate as knowledgeable, reflective, creative, and critical members of a variety of literacy communities.
• 12. Students use spoken, written, and visual language to accomplish their own purposes (e.g., for learning, enjoyment, persuasion, and the exchange of information).

Materials and Technology

• An assortment of travel brochures
• Various reference materials, print and online
• Things to Include in a Travel Brochure
• Travel Brochure Rubric
• Recording the Setting Bookmark
• Example Brochure Bookmark
• Example Research Notes
• Example Setting Brochure
• Persuasion Map Planning Sheet

Note that the National Geographic Website does have ads.

Preparation

• Collect travel brochures from travel agents, your local chamber of commerce or convention and visitors bureau, and other sources.
• Make appropriate copies of the handouts for students: Things to Include in a Travel Brochure handout, Example Research Notes , Travel Brochure Rubric , Recording the Setting Bookmark .
• Have a copy of the Example Bookmark , Example Research Notes , and Example Setting Brochure to share with the students.
• Test the Printing Press on your computers to familiarize yourself with the tools and ensure that you have the Flash plug-in installed. You can download the plug-in from the technical support page.

Student Objectives

Students will

• learn what makes a good travel brochure by examining commercial brochures.
• think critically about text details from a text they have read.
• create a travel brochure that incorporates research skills and text details.

Session One

• Where did they go?
• How did their families decide to go to these places?
• What kinds of brochures, travel guides, books, and/or advertisements did their families explore before traveling?
• If students have experience with travel guides and travel brochures, invite them to share what they remember about them.
• Explain that the class is going to create travel brochure about one of the texts that students have read, focusing primarily on the setting of the story.
• Display a variety of travel brochures. Provide time for students to look through the brochures, in groups, pairs or individually. Ask them to pay attention to layout, the highlighted features, illustrations, and the style of the included text.
• Are there maps? photos? diagrams? other illustrations?
• What kind of language and vocabulary is used?
• How is text presented? paragraphs? bulleted lists?
• Are there specific places highlighted? What kind?
• Ask the students if they would like to visit any of the places in the brochures. If the students answer affirmatively, ask them to share what in the brochures made them want to visit. If students answer negatively, ask them to share why they would not like to visit that locale.
• Have students brainstorm what make an effective travel brochure. Record their responses on the board or on chart paper. Some answers may be the pictures, the supporting text, the quotes from visitors, and so forth.
• Explain that while the pictures and photos are added bonuses on travel brochures, the text plays an important role in persuading people to visit a certain place.
• Review persuasive writing with students: In a persuasive writing piece, students begin by determining their goal or thesis. They then identify three reasons to support their argument, and three facts or examples to validate each reason. The Persuasion Map Planning Sheet makes a good visual for the students.
• Brainstorm the kinds of information students need to include in their travel brochure. Record this information on the board. You can also refer to the Things to Include in a Travel Brochure handout.
• Show the students the Travel Brochure Rubric so they know the requirements for the project.
• Once students know the expectations for the assignment, ask them to choose a text for their brochures. Try not to have too many students using the same text. This lesson plan uses Al Capone Does My Shirts by Gennifer Choldenko as the example.

Session Two

• When all of the students have selected a text for the project, invite them to revisit the text to look for examples and passages about the setting.
• Demonstrate how to use the Recording the Setting Bookmark to note the examples from the text. Display the example bookmark and discuss the details that are included.
• Pass out copies of the Recording the Setting Bookmark for students to use.
• Give students the rest of the session to collect details from their books.
• As students examine their texts for examples, circulate through the room. This is a good time to take observational notes or ask students questions as they are working.

Session Three

• Once students have found examples from their text about the setting, explain that it’s time for them to conduct research on the setting using the Internet, reference materials, magazines, newspapers, etc. Students can visit Notes from the Road and Travel & Cultures for information on many areas of the world. If the students are using a Science Fiction or Fantasy text, they may have a more difficult time with the research. In that case, they should rely more on their findings in the text.
• Invite students to record their research findings on the Things to Include in a Travel Brochure handout. Share with them the example research notes .
• As students are researching, help as needed.
• Briefly demonstrate the Printing Press for students. Show the students how they can use the tool to create their finished product. Place students’ emphasis on thinking about the content for the brochures and flyers, as the Printing Press will make the process of making the final product a simpler one.
• You can also share with the students an example setting brochure of a book that the class has read so they can see what they can include in their own brochures.

Session Four

• After students have gathered clues from their texts as well as completed research on their setting, they are ready to begin working on creating their travel brochures, highlighting the setting of a text using the Printing Press .
• Assist students as needed.
• Remind students that they cannot save their work on the Printing Press so they will need to work diligently on their project.

Session Five

• Once all of the students have completed their brochures using the Printing Press , allow time for the students to share their brochures with the rest of the class.
• Assess the students work using the rubric .
• Instead of making a travel brochure about their setting, students could design a postcard highlighting one of the locations mentioned in their text. Students can publish this postcard using the Postcard Creator .
• Pairing the brochures with the text they accompany would make a good classroom or library display.

Student Assessment / Reflections

• For formal assessment, use the rubric . Additionally, you can ask students to freewrite on the following reflective question: After completing this activity, what role do you think the setting plays in a text? Will you pay more attention to the setting now that you have completed this activity?
• Informal assessment can come from observations, interviews, and examination of the students' bookmarks and notes.
• Lesson Plans
• Calendar Activities
• Student Interactives
• Professional Library

Students read a section from On the Road that deals with cross-country travel and reflects Kerouac's unique writing style. Students then attempt to write a narrative using Kerouac's stream-of-consciousness style.

The interactive Printing Press is designed to assist students in creating newspapers, brochures, and flyers.

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