tourism tasmania corporate site

Jeremy Rockliff

Premier of tasmania, 17 june 2022 jeremy rockliff, minister for tourism, new tourism website to bring even more visitors to tasmania.

Tourism Tasmania’s new consumer facing website is now live at discovertasmania.com.au, providing another boost for our world-class tourism industry and helping to better showcase our unique experiences to travellers.

The new website will match travellers to relevant experiences through market leading technology, with the personalisation function matching consumers’ interests with experiences and enables users to explore, organise, share and collaborate when planning their itineraries to Tasmania.

Tasmania’s stunning natural locations and unique experiences have allowed us to become a destination of choice for visitors from around the globe, and this will provide visitors with the information they need to fully understand the depth and breadth of our products and experiences.

Importantly, this will increase bookings and drive longer stays and dispersal around the State, in line with our plan to spread the benefits of visitation into our regions.

The new Discover Tasmania website uses the latest technology from Optimizely to deliver an intuitive website that is centred around a purpose-built trip planner and experience finder.

The new site also includes compelling new video content and immersive articles to inspire prospective travellers and showcase Tasmania as a destination.

Extensive research has been undertaken with potential users to ensure the new website is designed to enhance visitor information provision and planning requirements.

Tourism and hospitality industry products, offers and experiences will feature on the site through integrated ATDW (Australian Tourism Data Warehouse) listings, designed to drive greater leads to industry.

The launch of the new Discover Tasmania website represents the first stage of the transformation of Tourism Tasmania’s digital visitor information tools.

Other elements of the digital program, such as an App that will support the provision of on-ground visitor information, planning tools and itineraries will be launched later in 2022.

To explore the new website, visit: discovertasmania.com.au

More Media Releases from Jeremy Rockliff

More Media Releases from the Minister for Tourism

STRONGER COMMUNITIES ACROSS OUR REGION   THROUGH A PROSPEROUS AND SUSTAINABLE TOURISM INDUSTRY

West by North West (WxNW) is one of four regional tourism organisations (RTOs) across Tasmania, each funded by the Tasmanian government to work with our tourism industry at a local and regional level; and with government at all levels. Our work forms part of the state's T21 Visitor Economy Strategy .

The  T21  is the partnership between Tasmanian Tourism Industry and the Tasmanian Government. It sets the direction for the visitor economy through the  2030 Visitor Economy Strategy for Tasmania  . T21 officially comprises the TICT and THA on behalf of industry; and several govt. agencies and departments who report to the Premier’s Visitor Economy Advisory Council (PVEAC). The 4 regional tourism organisation  (RTO’s) contribute in delivering the 2030 strategy. 

Provide a voice for region’s tourism industry, publicly representing their interests and common goals within government and community.

Industry Support

Facilitate a cohesive and engaged tourism industry, through communication, support, forums + education.

Marketing Support

Drive demand through marketing + content partnership with Tourism Tasmania; and via our websites, social media and traditional media channels.

Product Development

Support and enable the development of new products and the further innovation of existing products.

Visit Northern Tasmania

East Coast Tourism

Destination Southern Tasmania

WxNW Vision

"Stronger communities across our region through a prosperous and sustainable tourism industry."

2030 VISITOR ECONOMY STRATEGY TASMANIA

Local Councils

Local Tourism Bodies

Marketing Groups / Events

Our region spans Tasmania's West Coast , North West  and King Island , comprising nine local councils:

West Coast Council

Circular Head Council

King Island Council

Waratah-Wynyard Council

Burnie City Council

Central Coast Council

Devonport City Council

Latrobe Council

Kentish Council

UPCOMING INDUSTRY EVENTS

We regularly host and/or facilitate forums, training, networking and other events for our region's tourism industry. Click below for details and registration.  

Regional Tourism Forum 2024

Our  Annual Tourism Forum  is an opportunity to come together to hear all about the major projects happening in our region, explore industry insights, discuss how our region can have a Positive Impact on our community and a panel discussion focusing on workforce issues.  It promises to be a lineup that will inform, and educate but also provide actionable insights for you and your business.

FORUM DETAILS

When:  Wednesday, 19th June

Location:  Paranaple Centre, 137 Rooke St, Devonport

Time:  12:30pm for 1:00pm start - 5:30pm

Dress Attire:  Casual Business (Forum + Cocktail)

This will be followed by a  Cocktail Party  with a difference.  We will team up with TICT to announce the  winners  for  Tassie Top Tourism Town .

It is always a great time to bring the industry together to connect, relax, celebrate and discuss the future of the region and state. 

We will offer a shuttle bus to and from the Paranaple and Spreyton Cider for those who will be staying in Devonport. 

COCKTAIL PARTY  DETAILS

When:  Wednesday, 19th June

Location:  Spreyton Cider Co, 6 Melrose Rd, Spreyton

Time:  From 6:00pm - 9:00pm

Dress Attire:  Casual Business (Forum + Cocktail)

Forum Only:  $30.00 (light refreshments included)

Cocktail Party Only:  $70.00 (dinner and drinks included)

Forum + Cocktail Party:  $90.00 (food and drinks included)

Latest Newsletters

Never miss out on what is happening in the industry when you subscribe to our monthly newsletter . 

Gabriella Conti

Chief Executive Officer

Gabriella Conti, CEO of West by North West the  regional Tourism organisation, has extensive experience in project management and executive roles, last few roles including Laureate University and the Federal Group. With a strong passion and love for the region, she is excited about the growth of the region, having a strong focus on making sure we plan to manage growth sustainably.

[email protected]

0499 020 466

Sarah Norton

Marketing & Industry Support Manager

Born on the north west coast, Sarah has vast tourism experience across the public and private sectors, with a degree in tourism marketing and entrepreneurship and a decade of rich experience working for iconic products and destinations in New Zealand.

[email protected]

0499 980 482

Meg Hely 

Industry Support Coordinator

Meg joins us with a nearly decade of invaluable experience in hospitality and tourism. With an unwavering enthusiasm and passion for the field, she brings an infectious positivity to our team at WxNW.

[email protected]

0406 210 919

Cyndia Hilliger

Co-owner of Waterfront Accommodation Wynyard

Simon McDermott

Deputy Chair

Owner of McDermott's Coaches

Alicia Peardon

Owner of Ghost Rock Wines

David Midson 

General Manager of West Coast Council 

Georgie Gow

Account Director, PaxMondo

Anthony O'Hern

Owner of Cradle Mountain Canyons

John Dabner

General Manager of Tall Timbers

Anne Greentree

Director Visitor Economy Strategy at Tourism Tasmania

Ian Robertson

General Manager of the West Coast Wilderness Railway

Shane Crawford

General Manager of Waratah/Wynyard Council 

INDUSTRY RESOURCES

Click below to discover some useful tourism industry resources.

West by North West

Regional Tourism Strategy 22-25   |   Just a few pages (nothing too onerous) illustrating our vision, framework, strategic pillars and key performance indicators (KPIs).

Facebook Group   |   Online industry forum for sharing updates, answering questions and conducting open discussion.

Image Library,  regional   |   Collection of over 1000 high quality images from our region, for use by tourism operators on digital platforms ( Please read the Terms of Use document in the library. For all content except King Island, please tag @wildbonde when posting).

Newsletter   |   Subscribe to our database to stay up to date with regional industry news.

WxNW Annual Report 19-20

WxNW Annual Report 20-21

WxNW Annual Report 21-22​​

Tourism Tasmania ​​ ​ ​

ATDW (Aust. Tourism Data Warehouse)  -   List your business for free to appear on over 50 destination websites

Visual Library,  state   -   Broad collection of images for use by tourism  operators, subject to a simple approvals process

Newsletter, Tourism Talk   -  Subscribe here to stay up to date with Tourism Tasmania industry news

Stats + Data   -   Browse the latest visitor data, using various reports and the TVS Analyser

Tourism Industry Council Tasmania

Tourism Accreditation   -   Explore the benefits of becoming an accredited tourism operator

Grants and Funding Assistance ​

Cradle Coast Authority's Funding Finder  - C omprehensive database of grant and funding opportunities available to you.

Paraquad Tasmania

Accessible Tourism Resources - A list of simple and easy to implement tips for a business to become more accessible.

29a Wilson Street

Burnie, TAS 7320

[email protected] 0499 020 466

• TasALERT real-time fire, emergency warnings and information.

Destination Southern Tasmania is the regional tourism organisation for Tasmania’s southern region.

Level 2, 13-17 Castray Esplanade Hobart TAS 7000

• Direction to our Office
• CSR / Positive Impact
• Annual Reports

• Membership Benefits

DST represents businesses of all shapes and sizes including accommodation, attractions, tour operators, restaurants, retail, events and service providers. 

• Member Portal

Login to the member-only online portal to access additional resources and workshop videos.

• Member Login
• Membership Prospectus
• Member Directory

2024 Paint The Town Red

DST in partnership with Dark Mofo invites businesses to Paint the Town Red and celebrate Tasmania’s Dark Mofo Winter Festival.

• Paint The Town Red

2024 Tasmanian Tourism Showcase

This year’s event will expand to a state-wide focus and include a consumer-focussed day

• Tourism Showcase
• View all Opportunities

Industry Resources

General information and resources for the Southern Tasmania Tourism Industry.

• Tourism Industry Resources

• Cruise Industry Resources

Hobart’s deep water port is the arrival and departure point for many sailing expeditions.

• Industry Newsletter
• Destination Plan
• Media Releases
• Submit Media Releases

Kuuma: Sauna Pontoon Boat to Launch in Southern Tasmania

Telegraph Hotel Lights up to Support Tassie Devils

Dunalley Bay Distillery Collects Medals at the 2024 London Spirits Competition

Shades of Port Arthur

TICT Launch new Tassie Tourism Ambassador Program Modules

• View All Media Releases

• Opportunities
• Cruise Industry

Tasmanian Tourism Industry Structure

• Hartz Mountains National Park 📷 Darren Wright
• Tourism Australia

Tourism Australia is the Australian Government agency responsible for international tourism marketing. Tourism Australia’s role is to:

• Influence people to travel to and throughout Australia;
• Increase the economic benefits to Australia from tourism; and
• Help foster a sustainable tourism industry in Australia.

Tourism Australia’s corporate website,  tourism.australia.com , provides information on Tourism Australia’s activities worldwide, industry marketing opportunities, tourism statistics, the latest news, online registration for trade events, and key contacts. Tourism Australia’s consumer website is  australia.com .

• Tourism Tasmania

Each state and territory in Australia has its own government tourism agency.

Tourism Tasmania’s role is to drive demand for visitation to Tasmania through destination marketing underpinned by strong research.

To support its own marketing programs, Tourism Tasmania also enters into commercial marketing partnerships with domestic and international carriers, media, travel retailers and brand partners to facilitate the sharing and promotion of Tasmanian tourism experiences and stimulate holiday sales and bookings to Tasmania.

Tourism Tasmania’s destination marketing plays an important role in achieving the T21 Visitor Economy Strategy’s  goal of growing the state’s visitor economy. As part of this approach, Tourism Tasmania also works closely with other government agencies responsible for ensuring the growth of Tasmania’s visitor economy is matched with the supply of adequate air and sea access, new tourism experiences, accommodation and infrastructure, and a suitably skilled workforce.

Tip: To stay current with all the latest issues related to tourism in Tasmania, subscribe online to Tourism Talk , which is distributed free via an automated email.

• Regional Tourism Organisations (RTOs)

Tasmania’s four RTOs are responsible for driving regional dispersal by encouraging visitors to explore further, stay longer and spend more.

RTOs set the strategic direction for tourism in their region, identify annual priorities and deliver programs that engage the participation of their industry and stakeholders. They have the autonomy to plan and deliver programs that effectively develop and market their region and are accountable to their industry and key stakeholders.

Destination Southern Tasmania (DST) is the peak tourism body for Tasmania’s southern region, which includes the municipalities of Hobart, Glenorchy, Clarence, Brighton, Sorell, Kingborough, Huon Valley, Derwent Valley, Tasman, Central Highlands, and Southern Midlands.

DST is an industry-led, non-profit organisation funded by a combination of membership fees and support from state government and local councils. It is managed by a small team of industry professionals who draw on the wealth of experience provided by the DST Board.

Tourism business owners whose business operations extend beyond the southern region may wish to engage with other RTOs:

• Visit Northern Tasmania
• West by North West
• East Coast Tasmania
• Department of State Growth

The Tourism and Hospitality Support Unit (THSU) sits within the Department of State Growth.

The primary focus of the THSU is to encourage investment in quality visitor infrastructure and building capability, capacity, and community. Or, more simply, the THSU delivers funding, workforce development and business support programs that build capacity in the tourism and hospitality sector:

• Business Tasmania  provides accessible (free of charge) advice, mentoring and information for businesses across the State to help them grow. It provides practical tools for businesses, including checklists, funding opportunities, business diagnostic tools and valuable information for all stages of the business lifecycle. It is also source of truth for information on COVID-19 requirements for business operators, and business support for COVID-19 recovery. We strongly encourage any business operator to subscribe to the Business Tasmania newsletter to be sure to receive important updates as soon as possible.
• The Digital Ready Program provides business operators with many up-to-date, accessible tools to improve their digital performance. The program consists of one-on-one digital coaching, statewide workshops and webinars, online tutorials, fact sheets, video presentations, podcasts and blogs, all available for free on the website.
• Enterprise Centres Tasmania  delivers business advisory and mentoring services through seven centres across the State.
• Events Tasmania provides funding support to events of all sizes that attract more people to Tasmania and get them moving around our regions. It offers a range of funding opportunities to encourage event organisers to stage their next event in Tasmania. 
• Tourism Industry Council Tasmania (TICT)

This peak body represents and acts for the Tasmanian tourism industry at a statewide level.

TICT runs several initiatives to encourage continual business development, including the Australian Tourism Accreditation Program, Tasmanian Tourism Awards, Tasmanian Tourism Conference,  and other workshops and forums.

TICT engages fully with DST and Tasmania’s other regional tourism bodies in developing policies and coordinating advocacy and activities of statewide relevance.

• Local Tourism Associations (LTAs)

Local Tourism Associations nurture and strengthen local tourism businesses by encouraging local industry networking and by liaising with regional tourism authorities and state bodies on behalf of operators, to address issues at a more local level.

The LTAs in the southern region are:

• Contact: Fiona Dewar [email protected]
• Contact: [email protected]
• Contact: [email protected]
• Contact: Bernice Woolley [email protected]  
• Contact: Fiona Weaver [email protected]
• Contact: [email protected]
• Contact: [email protected]
• Local Government

DST is supported by the 11 councils in its region who contribute to running costs and specific marketing initiatives and other strategies. Local councils also advise on building, zoning, operating and health and safety issues that are necessary to consider when operating a tourism business or running an event. For maps of Council boundaries and contact details visit the  Local Government Association of Tasmania website .

Southern Tasmanian Councils Authority  (STCA) is the peak body representing the southern councils in the region.

• Other tourism-related organisations
• Tasmanian Chamber of Commerce and Industry (TCCI) This is Tasmania’s peak business organisation with a statewide membership drawn from all industry sectors. The  TCCI  provides an extensive range of services to its members and to potential members on a fee for service basis. Financial members of DST receive a complimentary Basic Membership with the TCCI, to help operators access advice in HR, IR, OHS and other specialised areas of business operations.
• Tasmanian Hospitality Association (THA) The  THA is the peak industry body for hotels, accommodations, restaurants, cafes, caterers, community, sporting and RSL clubs in Tasmania. It is a proactive body that always seeks to advocate for the hospitality sector and ensure Tasmania has a viable and profitable hospitality industry both now and in the future. It provides its membership with a range of services and programs, focusing on workforce development and full industrial relations support and advice.
• Its mission is to express the unifying story of what is means to be Tasmanian , to help you tell your own stories through the lens of the Tasmanian brand story, and to invite all Tasmanians to be a part of it.
• Sign up as a Brand Tasmania partner to receive access to their wonderful visual library, brand toolkit and workshops and events.
• Business Events Tasmania (BET) BET  is the peak organisation for the business events sector in Tasmania.  BET is an incorporated, not-for-profit, membership-based organisation. Its primary role is to market Tasmania nationally and internationally as an ideal destination for business events and to bring business to its members.
• Skål Skål is a professional organisation of tourism leaders worldwide, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry. It has approximately 22,000 members in more than 500 Skål clubs throughout 90 nations, including a club in Hobart . Its members, the industry’s managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest.
• Women in Tourism & Hospitality Tasmania WITH Tas provides support, mentoring and networking opportunities to all women in the tourism and hospitality industry in Tasmania, through hosting events designed to inspire, motivate and inform as well as provide an informal way for new women in our industries to meet and connect with others in a welcoming and supportive environment.
• Arts Tasmania Arts Tasmania is the government agency responsible for policy and planning for arts and culture in Tasmania and the development of the arts industry and movable cultural heritage sector. It offers several opportunities and resources to assist businesses working in the sector, including industry development and funding opportunities.
• Heritage Tasmania The  Tasmanian Heritage Council   and  Heritage Tasmania ,  in the Department of Primary Industries, Parks, Water and Environment, work with the community to identify and protect significant historic heritage places through listings on the Tasmanian Heritage Register. They aim to help people understand, value and celebrate these places and to promote sustainable use and sensitive development so they can be used and enjoyed now and in the future. Heritage Tasmania gives free advice to owners, site managers, and developers.
• Hobart’s TVIN is officially known as the  Tasmanian Travel & Information Centre (TTIC) . It is operated by the City of Hobart, and is located at 20 Davey Street in the city.
• Wine Tasmania This peak body for Tasmanian grape growers and winemakers is focussed on building the profile of and market for Tasmania’s premium cool-climate wines. Wine Tasmania is an independent, non-profit organisation financed by its member businesses, with additional funding sourced from corporate sponsors and  the Australian and Tasmanian Governments.

One of ATEC’s key roles is to deliver relevant guidelines and tools for businesses seeking to attract international tourists.  Working in the export arena is very different to the domestic market and ATEC offers comprehensive mentoring and training programs designed specifically to bridge the gap between the local market and the global stage.

Latest Southern Tasmania Media Releases:

Get ready for a wellness journey like no other as Kuuma, Australia’s pioneering sauna pontoon boat, prepares to launch this May. Kuuma seamlessly blends the

The Telegraph Hotel in Hobart is proud to announce its support for the newest addition to the AFL lineup, the Tassie Devils. To celebrate this

Dunalley Bay Distillery celebrate three medals at the 2024 London Spirits Competition At the 7th London Spirits Competition, held in London on 20 & 21 March

Port Arthur Historic Site on the Tasman Peninsula has announced a new off-season experience, Shades of Port Arthur. For anyone who loves the Port Arthur

The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita /Tasmania.

We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement.

As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.

We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.

We respectfully ask that tourism be a part of that future.

• (03) 6223 5650
• [email protected]

Mailing address: PO Box 184, BATTERY POINT TAS 7004

Office address: Level 2, 13-17 Castray Esplanade Hobart TAS 7000  

ABN 29 156 395 970

visit Our destination website

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• Tourism and Hospitality Support

Grants and funding

Business events attraction fund.

Enables Tasmania to financially bid for national or international business events that qualify as strategically important to the state.

Tourism Innovation Grant Program

Assist existing and prospective Tasmanian businesses to realise projects that will increase and expand visitor demand.

Tasmanian Visitor Data

• Translate Site
• How to get here
• How to get around
• Visitor Information Centres
• Itineraries
• Online Trip Planner
• Plan Your Winter Escape
• Weather & Climate
• Townships & Touring Routes
• Board and Team

Industry Hub

• Stay in the loop
• Australian Tourism Data Warehouse
• Destination Management Plan
• Champions of Tourism 2023
• Contact Visit Northern Tasmania
• Enquiry or Booking
• Frequently Asked Questions

Industry updates, support and opportunities

Join our industry facebook group and mailing list to stay connected, industry resources, support, training and grant opportunities, australian tourism data warehouse (atdw), tasmania’s 2030 visitor economy strategy, tourism tasmania visitor statistics, 2023 tasmanian tourism awards results, digital ready program, the van diemen project, aboriginal launceston, careers in hospitality and tourism, tasmania tourism and hospitality jobs, marketing support, visit northern tasmania media hub and image library, tourism australia's content library, tourism tasmania's content library, brand tasmania's digital toolkit, visit northern tasmania partner playbook, drive journey decals, launceston place brand, sports, special interest and major event support, northern tasmanian events guide, support for event organisers, join our our events community facebook group, zero waste events tasmania toolkit, tourism tasmania events resource guide 2024, events tasmania support, contact us for more information..

Community and Industry – [email protected] | Images and Marketing - [email protected] | Sport, Special Interest and Major Events - [email protected]

News from the North - Past Newsletters

News from the north - january 2024 edition, news from the north - february 2024 edition, news from the north - march 2024 edition.

• Minister for Trade, Tourism and Investment

The Hon Dan Tehan MP

• Media Releases
• Transcripts

This content has been archived.

Boosting tasmanian tourism.

• Joint media release with:
• Senator the Hon Jonathon Duniam, Assistant Minister for Forestry and Fisheries, Assistant Minister for Industry Development

The Morrison Government is providing $5.14 million to fund new tourist attractions in Tasmania, including mountain bike trails, rock climbing and farm experiences, to attract more visitors to the island and support local jobs and business opportunities.

The Government is providing $2.34 million for eight tourism projects plus $2.8 million to encourage agricultural businesses to develop unique tourism experiences, such as interactive farm tours, on-farm accommodations and meals, paddock to plate experiences and cooking schools., to boost the Tasmanian tourism sector.

Minister for Trade, Tourism and Investment Dan Tehan said the Morrison Government was investing in Tasmanian tourism, jobs, businesses and communities.

“The best thing the Morrison Government can do for our tourism businesses is to get tourists back spending money,” Mr Tehan said.

“Our investment will support the Tasmanian community to further improve their tourist offering by developing new and unique attractions that draw even more visitors to the state.”

“This investment is part of our Government's $13.5 million commitment to help support Tasmanian tourism.”

Assistant Minister for Industry Development Jonno Duniam launched the Opening the Gate: Accelerating Agritourism in Tasmania project in Richmond today.

“With around 15 per cent of all jobs in Tasmania supported by tourism, it's vital that we continue to support the industry and set it on track to thrive again,” Assistant Minister Duniam said.

“From the east to west coast, these additional projects will create new and ongoing jobs for Tasmanians, in hospitality, the arts and adventure tourism industries.

Tourism Tasmania CEO John Fitzgerald said the funding boost was very welcome news for the state's tourist sector.

“It's fantastic to see the Australian Government backing our regional operators in Tasmania with a wide range of new products and experiences,” Mr Fitzgerald said.

“There's a real focus on product innovation and new visitor experiences designed to increase yield and length of stay, which we know is so important for industry recovery, particularly in regional areas.

“There are some great new additions to our mountain biking networks around the state, new nature and adventure offerings in the north, contemporary visitor interpretation in the midlands and new light show experiences at Table Cape and Bicheno.

“These projects will align with the work Tourism Tasmania is doing with its current Off Season winter marketing campaign and our ongoing Come Down for Air program focussed on generating interest and visitor demand for Tasmania.”

The eight projects supported by the $2.34 million are:

• Wild Tamar Adventure Offering
• Table Cape Lightshow
• Riding the Mountain - mountain bike trail
• Blue Derby Green Flow Trail - mountain bike trail
• Heritage Interpretation – REASSIGN
• Bay of Fires Trail - mountain bike trail
• Bicheno Beams
• Wild Mersey Trail, Sky Rider and Look Out

The funding is provided through the Recovery for Regional Tourism (RRT) Program, which is part of the Morrison Government's $1 billion COVID-19 Relief and Recovery Fund.

Media enquiries