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The Thriving Travel Content Creator’s Guide You Need in 2024

A Thriving Travel Content Creator's Guide(2024)

Last Updated on January 30, 2024 by The Digital Travel Expert

Being a successful travel content creator where every corner of the globe has been Instagrammed, TikToked requires more than just stunning visuals and witty captions. Aspiring globetrotters have saturated the digital space with their adventures, leaving both travelers and travel professionals yearning for authenticity and innovation.

What is a travel content creator then?

Table of Contents

How to become a travel content creator

In this guide, we’ll dive into the uncharted waters of travel content creation, revealing the secrets to crafting content that not only enchants casual wanderers but also captivates the discerning eyes of travel industry experts. From mastering digital skills like SEO and Travel Social Media Marketing to embracing the art of storytelling and delving into influencer marketing, we’ll explore the road less traveled to help you carve a niche in this competitive landscape.

1. The Power of SEO: Navigating the Digital Compass

In the vast sea of travel content, being discoverable is the key to success. While many blogs touch upon the importance of SEO travel content , few delve into the nuances of effective keyword research and leveraging long-tail keywords. Imagine your blog as a treasure map – strategically placing keywords unlocks the hidden gems within your content, making it irresistible to both travelers and industry professionals alike.

How To Use Niche Edits in Your Travel SEO Strategy

2. Social Media Alchemy: Turning Likes into Lifelong Followers

Beyond the basic tips of consistent posting and engaging captions, the real alchemy of travel social media strategies lies in understanding the algorithmic magic of each platform. Dive deep into the analytics, decipher the patterns of your audience, and tailor your content accordingly. Unveil the mystery behind the timing of your posts, the ideal length of captions, and the enchanting allure of storytelling through visuals.

3. Influencer Marketing: Building Bridges in the Digital Realm

While most blogs touch upon the surface of influencer marketing , the real art is in building meaningful relationships. Develop a symbiotic connection with brands, fellow creators, and your audience. Showcase the human side of your travels, allowing your followers to feel like they are part of your journey rather than just spectators.

4. Photography Beyond the Frame: Crafting a Visual Symphony

It’s not just about capturing beautiful landscapes; it’s about telling a story through your lens. Break away from the clichés and dive into the world of experimental photography . Experiment with perspectives, play with colors and make each image a portal into the soul of your destination. This not only captures the imagination of travelers but also garners respect from industry professionals appreciating the artistry behind the lens.

Creative Instagram Marketing Strategy For Luxury Travel 2024

5. Storytelling: Weaving Narratives That Resonate

Beyond the allure of picturesque destinations, it’s the stories that linger in the hearts of your audience. Move beyond the standard itinerary reviews and infuse your content with the soul of your travels. Share the mishaps, the unexpected encounters, and the personal growth each journey brings. A well-told story not only sparks wanderlust but also resonates with the professionals seeking authentic voices to collaborate with.

Understanding the needs of emerging luxury travel markets and personas

Unveiling the Untold Truths: Navigating the Realities of Being a Content Creator

Behind the lens and beyond the captivating narratives, being a content creator unveils a complex tapestry of challenges, sacrifices, and unexpected realities.

The Unfiltered Realities

1. Struggle Beyond the Frame

While Instagram feeds may paint a picture of perpetual wanderlust , the truth is that behind every awe-inspiring shot lies a myriad of challenges. From navigating unfamiliar territories to battling unpredictable weather conditions, the life of a content creator is far from a perpetual vacation. The struggle to capture the perfect moment often involves long hours, unexpected setbacks, and a relentless pursuit of creativity.

2. Financial Realities

Contrary to the perception of endless sponsorships and freebies, financial stability is a constant tightrope walk for many content creators. While some manage to secure lucrative partnerships, others grapple with the inconsistency of income streams.

Bad email marketing: Not the Best Email Marketing For Your Tour Company

The costs associated with equipment, travel expenses, and content production can quickly escalate, creating a financial juggling act that remains hidden behind the glossy filters.

The Pressure of Perfection

1. Unrealistic Expectations

The pressure to maintain a flawless online presence and perpetually present an idealized version of life can be overwhelming. Many content creators find themselves ensnared in the pursuit of perfection, leading to burnout and a disconnection from the authentic experiences that initially fueled their passion. The balance between curated content and genuine storytelling becomes a delicate dance in the quest for validation.

2. Loneliness on the Road

While the allure of exploration is undeniable, the nomadic lifestyle often brings with it a profound sense of isolation . Constantly moving from one place to another can strain personal relationships, leaving content creators grappling with the solitude that accompanies the pursuit of their craft. The travel digital realm may connect them with thousands, but the physical presence of companionship remains elusive.

Behind the Scenes of Collaboration

1. Negotiation and Rejection

The glitzy collaborations and sponsored trips are only part of the story. Negotiating partnerships , dealing with rejection, and navigating the intricacies of contractual agreements are lesser-known aspects of the business. The seemingly effortless collaborations portrayed on social media often mask the behind-the-scenes efforts and negotiations that transpire.

2. Maintaining Authenticity

Striking a balance between sponsored content and authentic storytelling is a constant tightrope walk. Travel content creators grapple with the challenge of preserving their unique voices while meeting the expectations of brands. The untold truth is that many creators face the dilemma of compromising authenticity for commercial success.

Materialistic displays vs genuine experiences

Key Takeaways on Successful Travel Content Creation

Successful travel content creation hinges on a dynamic combination of digital skills, niche specialization, and industry experience.

First and foremost, proficiency in essential digital skills like SEO, Social Media Marketing, and Influencer Marketing is non-negotiable. Mastery of travel SEO ensures discoverability in the vast digital landscape, while adept social media strategies leverage platforms effectively for audience engagement. Influencer Marketing fosters collaborations that extend a creator’s reach and impact.

How to choose and materialize the right travel niche market for your business

Beyond technical prowess, identifying and establishing a unique travel niche is imperative. Whether it’s sustainable travel, culinary explorations, luxury getaways, or adventure tourism, carving a distinct niche fosters authenticity and resonance with a specific audience .

Furthermore, having firsthand experience in the travel and hospitality industry adds unparalleled depth to content. Whether it’s working in hotels, tour operations, or as a travel agent, this experience enriches storytelling with insider insights, fostering credibility and a nuanced perspective.

In essence, the synergy of digital skills, travel niche specialization , and industry experience forms the bedrock of compelling and influential travel content creation.

Thought-provoking FAQs about travel content creator

How do you balance the ethical responsibility of promoting travel with the environmental impact of tourism.

It’s a crucial consideration for travel content creators. Beyond showcasing the beauty of destinations, responsible creators are increasingly mindful of their role in promoting sustainable and eco-friendly travel. They may address this by featuring lesser-known destinations , promoting eco-conscious accommodations, and advocating for responsible tourism practices.

How do you handle cultural appropriation concerns when featuring diverse destinations in your content?

In an era where cultural sensitivity is paramount, travel content creators must navigate the fine line between appreciation and appropriation. Acknowledging and respecting local customs, traditions, and history becomes essential. Some creators actively collaborate with local voices to ensure an authentic representation of the culture they’re showcasing.

Can you share a moment when your travel content inadvertently impacted a local community, either positively or negatively?

Travel content creators often find themselves unintentionally influencing the places they visit. Whether it’s unintentionally boosting tourism to a lesser-known town or inadvertently contributing to overtourism, sharing these stories helps shed light on the unforeseen consequences of their influence and encourages a reflective approach to content creation.

How do you deal with the mental health challenges of constantly being on the move and the pressure to create engaging content?

Travel content creators often face burnout due to the relentless demand for fresh and exciting content. Addressing the mental health aspect of this profession is crucial. Some may openly discuss their struggles, emphasizing the importance of self-care, balance, and the reality behind the curated images.

How do you handle negative feedback or criticism, especially when it comes to cultural sensitivity or ethical concerns?

While travel content creators aim to inspire and uplift, they are not immune to criticism. Addressing negative feedback gracefully and learning from it is an art. This may involve openly acknowledging mistakes, educating oneself, and committing to continuous growth and improvement. This question is asked to people applying for travel content creator jobs.

How do you stay true to your unique voice and style while still meeting the expectations of brands and sponsors?

Navigating the balance between authenticity and commercial viability is a challenge. Travel content creators may discuss the delicate dance of maintaining their brand identity while adhering to the requirements of collaborations. Finding brands that align with their values becomes paramount.

In a world saturated with travel content, how do you keep your work from becoming just another “Instagrammable” post without substance?

This question delves into the core of meaningful content creation . Travel influencers may share insights into their creative process, emphasizing the importance of storytelling, depth, and authenticity over mere aesthetics. It’s about creating content that resonates rather than just follows trends.

How do you handle the pressure to constantly portray a glamorous and envy-inducing lifestyle, and do you ever feel the need to be more transparent about the challenges of a life on the road?

The perception of an idealized travel lifestyle can be deceiving . Some content creators discuss the pressure to maintain a glamorous facade and the importance of showcasing the realities, challenges, and behind-the-scenes moments. Authenticity becomes a key factor in connecting with the audience.

What steps do you take to ensure your collaborations align with your values, and have you ever turned down a lucrative opportunity due to ethical concerns?

As travel content creators increasingly become influencers, the question of ethical collaborations arises. Some may discuss their criteria for partnerships, the due diligence they conduct on brands, and instances where they turned down opportunities that didn’t align with their principles.

How do you foresee the future of travel content creation evolving in response to changing global circumstances, such as pandemics or geopolitical shifts?

Content creators in the travel sector are not immune to the global changes affecting the industry. This question explores their foresight and adaptability, discussing how they anticipate adjusting their content, travel strategies, and overall approach in response to unforeseen challenges.

More tips on and questions on travel content creation

What does a travel content creator do.

Content creators in the travel and hospitality industry seamlessly weave the tapestry of their global adventures, blending digital finesse in SEO , social media, and influencer marketing. Through captivating storytelling and visually arresting photography, they transcend wanderlust, shaping an immersive narrative that resonates with both casual explorers and industry connoisseurs.

How do you create travel content?

Creating travel content is like painting with pixels. I embark on each journey armed with a camera, a heart full of curiosity, and a knack for storytelling. I capture not just wildlife, and landscapes but the whispers of cultures. It’s not about where I go; it’s about the stories I bring back. Every click is a chapter, and every caption is a brushstroke on the canvas of my adventures.

How do I become a luxury travel content creator?

Embark on the journey to luxury travel content creation by blending opulence with authenticity. Master the art of storytelling, capture moments of extravagance, and build a niche that exudes sophistication. Cultivate a keen eye for aesthetics, engage with high-end brands, and let your content become a passport to the world of refined exploration . In the realm of luxury, substance, and style coalesce – be the curator of experiences that redefine opulent wanderlust.

Adults-Only All-Inclusive Resorts for romantic vacations

How much do travel influencers make?

Short Answer: Travel influencers’ earnings vary widely, but many make anywhere from a few hundred to several thousand dollars per sponsored post. Income sources also include brand partnerships, affiliate marketing, and monetized content on platforms like YouTube or blogs. However, it’s important to note that success and income levels depend on factors such as follower engagement, niche, and negotiation skills.

What is the difference between a travel content creator and travel influencer?

While there’s overlap, a content creator primarily focuses on producing various forms of engaging content about travel experiences, including blogs, videos, and photography. On the other hand, a travel influencer often emphasizes building a personal brand, leveraging their online presence to influence and guide their audience’s travel decisions, typically through partnerships and collaborations with brands. In essence, content creators create, while influencers leverage their influence for partnerships and recommendations.

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How do you create tourism content?

By Erick Tomaliwan

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Writing tourism content

They say that you never get a second chance to make a first impression. And more often than not, the initial encounter a visitor will have with your tour brand will be online. And this is where tourism content writing can help to communicate the type of experience guests can expect from you.

With insightful content and visuals, you’re better able to attract travelers to your tours and activities, even before they’re ready to buy. In fact, some of the best content is a mix of being educational, with a dash of expertise and entertainment — all wrapped up in one post.

Building your tour brand won’t happen overnight, but with a handle on what your audience wants to see and contributing regularly, you’ll outpace competitors with increased visibility .

What is tourism content writing

For many experience providers, coming up with travel-related content can tumble down the list of priorities. Tourism-content writing is centred on storytelling, where as an experience provider, you share content designed to give the reader a better sense of what you offer.

Ultimately, producing content that’s both entertaining and helpful can increase brand awareness, foster trust and improve conversion rates among website visitors.

Writing travel industry content isn’t something that comes easily to most experience providers. And even if you consider yourself an expert in your field, it can be tough figuring out what to write about. 

Keeping in mind that more travelers are looking to book with companies they believe align with their values . All the more reason to position your tourism content writing front and centre, to articulate your unique selling proposition (USP).

While there are many benefits to creating content, some of the strongest reasons are establishing your tour brand as a reputable and trustworthy company.

gather travel-related content from your users

Aim to be empathetic and helpful

Imagining yourself in the mind of your reader puts you into an empathetic and helpful frame of mind, which will help your thoughts flow more clearly.

As the expert in your business, you can lean on guest comments and questions to help guide the type of travel content you want to share.

Picture yourself answering a question from a guest in real life, in how you’re more inclined to be both empathetic and informative in your response. And you may find that once you start brainstorming ideas, you’ll notice more come to mind.  

Brainstorm ideas

When you start thinking about the best travel to write, begin by asking yourself, “if I were someone who knew nothing about this destination, what could I learn from reading this blog or social media post?”

Imagine yourself in the reader’s shoes by answering, “if I was deciding between two different travel options would I be more inclined or swayed to try this experience?” and build on the how and why someone might feel this way.  

For instance, you could showcase what goes into preparing for guests or how you decide on certain landmarks to include in your sightseeing tours. Or perhaps writing a post about the most efficient route to get to your destination and sharing recommended methods of travel.

Another idea might be providing a packing list for a weeklong stay at your resort which also offers on-site kayaking and paddle board rentals. By giving your audience a sneak peek of what you offer, you incentivize them to learn more.

Focus on squashing fears

When tour guests arrive onsite, it will likely be the first time the get to try out this particular tour or activity. Before they decide to book, there’s bound to be some fear of the unknown, and as an expert in the tourism industry, you can quell some of their concerns. 

Use this insight to power your content creation, aiming to answer questions future guests might have. Describe what visitors can expect from your experiences, how to prepare along with ways they can make the most of their travels.

Once you address some of the roadblocks travelers might have through your travel-related content, you cultivate a sense of trust among your audience.

Keep your writing short and to the point

When writing blog posts, use plenty of headers, lists and images to break up large bodies of text. Short, snappy sentences encourage the reader to keep reading.

As you draft a few potential topics, focus on listing key points instead of reaching a specific word count. Start with an outline or a few sentences detailing what the post will uncover and build from there.

Organize your travel content

When you start writing tourism content, try to group trains of thought, to make your posts easier to scan. Anticipate what prospective guests might be looking for and be proactive in addressing their questions.

Travelers value the inherent knowledge you have as a tour operator, but it’s important to share in a cohesive and easy-to-follow method.

grizzly bears in the wild looking for food

Why produce travel content

When travelers start to research their next trip, they’re more inclined to trust a company that answers their questions. With travel content, you can provide detailed accounts of experiences which help to paint a picture in your audience’s mind.

Fortunately, past guests be one of your most valuable outlets for information prospective guests are curious about. Plus, you have a wealth of knowledge and can use this to benefit your audience. 

Thankfully, you don’t need to limit your content efforts to writing alone. Videos and photos can lead the way with cultivating inspiring travel ideas.

Consider capturing or sources a few different visuals to inspire the written content you’ll share with each photo or video.

Examples of travel-related content

  • Detailed social media posts
  • How-to guides
  • Travel guides
  • Videos   

When you start creating and writing tourism content, know that the main purpose of content marketing is to build trust for your brand,  become the go-to resource in your destination for travel advice and share helpful tips with your audience. 

When to expect results in tourism content writing

Understandably, some tour operators expect content to drive conversions immediately. But this isn’t the way it works.

Content marketing is all about the long game. It can take some time to deliver the type of content your audience wants to see. And when it comes to travelers, answering questions is a compelling tactic for using keywords that match users search intent online.

Don’t be discouraged if you don’t spot big spikes in bookings right away and by right away we mean within 1-3 months. The effort can absolutely be worth the time investment.

Consider writing tourism content to be like kneading bread dough before setting it to rise. With a few ingredients, the right measurements and a bit of patience, you’ll be well-equipped to see results.

For instance, if you put yeast with hot water, flour and salt in the oven before stirring and leaving the mixture to rise overnight, you’ll be left with some pretty sad-looking bread dough.

And if instead, you use warm water and the right amount of yeast, allowing the mixture to bubble before mixing in with the flour and salt, you’re much more likely to enjoy a delicious loaf of bread.

While you probably didn’t come here to learn how to make bread, you can see the parallels with tourism content writing.

As author Zeeshan Ahmed shares, “Never give up, great things take time.” Much like bakers, writers know that the secret to quality content is consistency and patience for beautiful results. 

best travel content features scenery and inspiring activities

How to start writing tourism content 

Providing your audience with travel-related content addresses the what’s-in-it-for-me (WIIFM) mentality shared by guests and site visitors, alike. With a tour operator blog, your goal should be to provide additional value before asking your site visitors to buy from you.

As a natural storyteller, you’ll likely have a wealth of ideas to draw upon. The biggest challenge you’ll face is in carving out the time to create the kind of content you know travelers will appreciate.Getting started with regular blogging and content production is likely your biggest challenge, so follow these steps to get the roadblocks out of your way.

Allocate 1-2 hours per week to brainstorm topics

The thing about stories is that they’re so much more relatable than facts alone — and even better if you can share funny accounts of things that have happened.

But in order to put your stories to paper, you need to set aside time in your schedule to make it happen. I recommend choosing a specific day or time of day that can be uninterrupted brainstorming time.

The best part? You don’t have to do it all at once. Spending 15-20 minutes at a time will make a difference in pulling travel-related content out of your head.

Be consistent with creating tourism content

While it can take some time to develop your brand voice and how you approach writing tourism content, your blog and social posts should be on a consistent schedule.

Aim to look ahead and plan out your content for each quarter. Knowing that once your busy season starts, you may not be able to dedicate as much time to creating new travel-related content. But coming up with ideas and acting on them are two different components of building out your content library.

Document ideas as they come to mind

Instead of trying to come up with brilliant content on a daily basis, build momentum with a few easy steps.

Genuine content that clicks with customers will come from real-life experiences. And whether it’s from the guest standpoint or your own, as a tour operator, both perspectives can help you to connect with your audience.

Share photos and videos of guests (with permission) and scenery

As powerful as words alone can be, you’ll be more persuasive by adding photos to your content mix.

While you don’t need to be a professional photographer, quality photos can speak volumes to your audience and help cultivate ideas for writing the best travel content for your tour business.

In addition, photos showcasing a variety of age groups and traveler dynamics will help you show up as being more inclusive to guests considering your tour brand.

Your audience wants you to create valuable content, answer questions and entertain them, because we all love share-worthy travel photos and posts!

Write down questions you receive from guests

By getting into the habit of writing and creating content, you’ll eventually have a library of ideas and images to pull from.

Rather than starting from scratch, look back on emails and interactions you’ve had with guests to see if themes keep popping up. You can often find a range of ideas to write about just by re-visiting the questions that come up amongst your guests.

Wrapping it travel-related content up with a call-to-action

Ensure that readers know what to do next, after reading a post or an article. Let them know that they can book online, learn more or subscribe for ongoing updates.

If it feels too simple, you’re probably doing a great job communicating to readers the next steps for them to take.

Where to find the best travel-related topics

When searching for what to write about, start with questions you’ve gotten from customers in the past. Lean on your competitors for ideas — not to copy them— but to gain a sense of the tourism content they believe works for their audience.

You can also try searching for keywords related to the experiences you offer including the specific activity or tour type along with your location. As you search to see what else pops up, scroll to the “people also ask” section of the results to see what else people are looking for with similar search terms.

Fortunately, travel-related content generates brand awareness and nurtures an audience. As a result, your tour brand will come to mind first once someone is ready to travel to their destination and book. 

Final thoughts

Sure, tourism content writing can be a big hill to climb — at first. But it can be the one strategy that sets you apart from your competitors and expands your reach.

And, as you continue to improve your writing, ask yourself questions like, “so what” and whether this information could be sourced easily with a quick Google search. 

When it comes to writing the best travel content, aim to bucket your information into a few categories to make the process easier. It’s a marathon, and not a sprint, and with a dedicated effort, you’ll be able to enjoy the satisfaction that comes from investing in your tour business.

Seeking more ways to connect with your audience online?

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A Guide to Content Writing for Travel Companies

Ibn Battuta once said, “Travel leaves you speechless then turns you into a storyteller.” That’s all you need to remember while writing travel content.

Are you a travel company looking to captivate your audience with engaging content that piques their interest in exploring new places? This blog provides you with the information and expertise necessary to fully realize the potential of travel content writing.

In this digital world, content writing has become essential for many industries, especially travel. You can take your audience to thrilling destinations, awaken their wanderlust, and persuade them to use your services with the power of words. We at Content Whale aspire to do exactly that for you by creating compelling content through tourism content writing. 

Effective travel content writing is more than just sharing information; it creates compelling narratives that generate emotions, pique curiosity, and encourage action.

Imagine a prospect looking for adventure and inspiration landed on your website or blog. You can maximize this opportunity by painting vivid pictures of exotic locales, crafting immersive narratives, and creating stories that carry readers away to their dream destinations through engaging and captivating content. You may gain their trust, develop a loyal following, and eventually turn them into satisfied consumers by captivating their imagination and offering valuable information.

That is why we have put together this guide to travel content writing for travel companies. Content Whale ‘s mission is to emphasize the importance of quality content in the travel industry, and if required, we can provide the expertise you need to create attractive travel content that connects with your target audience.

So, let’s get started!

How Do You Research and Plan Travel Content Writing?

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A solid foundation of research and planning is required for creating engaging and informative content that captivates the hearts and minds of your audience in the field of tourism content writing.

Collecting Information About The Destination

Thorough research on destinations is essential for compelling travel content writing. Here are some efficient methods for collecting information:

Internet resources: 

Scout through different official tourism boards and research your competitors’ content delivery and destination-specific blogs to gather detailed information about your target places to take inspiration. This data can help you with up-to-date information, insider tips, and interesting stories.

Local knowledge: 

Seek advice from local guides, travel companies, or tourism officials familiar with the area. Their firsthand knowledge and insider tips can add originality to your tourism content writing.

Content created by users: 

Participate in user-generated content platforms like social media, travel forums, and review sites. Real travelers share their travel stories, revealing popular sights, lesser-known gems, and local culture, and ask them to collaborate with you.

Exploring Popular Sights and Activities

The heartbeat of travel content writing is the exploration of popular sights and activities every location offers. It is essential to explore and point out the most popular sights and activities within each destination to grab the attention of your target audience. Here’s how to do it correctly:

Must-see landmarks: 

Explore the destination’s famous landmarks, historical sites, and architectural wonders. Create captivating stories that reveal their historical significance and attraction.

Experiential activities: 

Identify one-of-a-kind experiences that highlight the destination’s culture, adventure, or natural beauty. Bring these activities to life with detailed descriptions and appealing storytelling, whether a culinary tour, hiking adventure, or cultural exchange.

Local recommendations:

Connect with locals, tour guides, or travel groups to feel the area’s energy. Seek their advice on hidden treasures, unexplored paths, or authentic local experiences that will add depth to your content. Also, don’t forget to mention them if you are using their given insights. It’s just an ethical practice.

Staying Updated on Travel Trends and News

It is essential to stay up-to-date on travel trends and news to stay at the forefront of travel content writing. Here are some strategies that work:

Publications in the industry: 

Subscribe to travel magazines, blog posts, and newsletters that cover industry trends, new destinations, and expert advice. It will allow you to add new perspectives and information to your tourism content writing.

Social media monitoring: 

Follow travel influencers, tourism boards, and relevant hashtags on social media platforms. Participate in discussions and watch for emerging trends, destinations, and traveler experiences.

Attend trade shows and conferences on travel: 

Participate in trade shows, conferences, and networking events related to travel. These provide opportunities to network with industry experts, share knowledge, and gain insight into future trends.

Identifying Destination’s Unique Selling Points

Recognizing and highlighting each destination’s unique selling points is essential to differentiate your tourism content writing and capture your target audience. 

Here’s how:

Cultural immersion: 

Highlight opportunities for visitors to participate in authentic cultural experiences. Showcase festivals, local traditions, or immersive workshops that connect visitors to the destination’s history.

Landscapes and natural wonders: 

Emphasize the destination’s natural beauty, such as beautiful scenery, clean beaches, or majestic mountains. Include activities such as wildlife safaris, eco-tours, and nature hikes that allow travellers to explore and appreciate nature.

Customized experiences: 

Find niche experiences customized to specific interests, like food, adventure sports, wellness retreats, or environmentally friendly tourism. Customize your content to show how the location caters to these specific preferences.

By using these techniques for researching and planning travel content writing, you’ll be well-equipped to captivate and motivate your target audience.

How to Create Informative and Engaging Travel Content?

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Creating informative and engaging travel content in this digital era is essential to stand out. So, buckle up and be ready to take off on a journey that will change your travel content writing strategy.

Creating Attention-grabbing Headlines and Introductions

When it comes to travel content writing, first impressions count. The initial step in capturing your target audience’s attention is through attention-grabbing headlines and introductions. Your headline must be appealing and attractive and communicate the essence of your content crisply and concisely. It should pique readers’ interest and compel them to continue reading.

Similarly, your introduction must be engaging, addressing the topic from the beginning and appealing to readers to continue reading. Consider using powerful storytelling strategies, posing thought-provoking questions, or providing statistics to capture your audience’s attention.

Creating Engaging Narratives and Stories

One of the most effective ways to connect with your target audience is to incorporate interesting narratives and stories into your travel content. Stories can move readers, generate emotions, and create bonds. 

Narratives can bring your tourism content writing to life and make it unforgettable, whether sharing your travel experiences, featuring unique stories from other travellers, or creating fictional tales inspired by a destination. 

Consider including vivid descriptions, sensory details, and relatable personalities to immerse your readers in the journey and make them feel like they are with you.

Including SEO-relevant Keywords

While creating engaging travel content is essential, it is also essential to ensure your content is visible in search engines. It is where including relevant SEO keywords comes into the picture.

Conduct extensive keyword research to discover the terms and phrases that your target audience is looking for. Then, strategically incorporate these keywords throughout your content using effective tourism content writing practices. 

However, avoid keyword stuffing and use keywords organically, as search engines value high-quality, reader-friendly content. Strike a balance between optimizing for search engines and providing useful information to your readers.

Providing Useful Information and Tips

Aside from capturing attention and narrating stories, your travel content writing should also provide practical information and tips to your readers. It is where you can show your expertise and establish yourself as a trustworthy source of travel guidance. 

Whether it’s insider tips for navigating a specific destination, suggestions on the best local cuisine, or packing necessities, useful data in your tourism content writing adds value to your content and helps travelers make informed decisions. Maintain your content up to date, provide correct details, and consider solving common issues or frequently asked questions to meet your audience’s needs.

Effective Use of Visuals and Multimedia

In travel content writing, a picture is truly worth a thousand words. Increase the effectiveness of your content by using visuals and multimedia effectively. Beautiful photographs, colorful videos, and exciting virtual tours can take readers to the locations you’re writing about.

Make sure your visuals are high-quality and related to your tourism content writing. Consider creating engaging infographics to convey information in a visually appealing form. Utilise multimedia platforms like YouTube, Instagram, or TikTok to share dynamic content and engage with your audience excitingly.

How to Write Travel Content for Various Platforms?

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In the ever-changing field of travel content writing, adapting your approach to different platforms is essential to reach and engage with your target audience successfully.

Content Optimization for Website Pages

Your website acts as the hub for your travel company. Follow these key strategies to optimize your tourism content writing for website pages and capture the attention of your target audience:

Headlines that are clear and compelling: 

Make catchy headlines that emphasize the unique aspects of your travel offerings. Use inspiring language that piques the reader’s interest and promises valuable information.

User-friendly formatting: 

Subheadings, bullet points, and short paragraphs divide your content into easily scannable parts. To increase engagement, include visually appealing elements like images, videos, and infographics.

Call-to-action:

Include clear and compelling calls to action throughout your website pages to encourage readers to take the desired action, like booking a trip, subscribing to a newsletter, or exploring additional content.

Writing Interesting Blog Posts and Articles

Travel content writing, including blogs and articles, allows you to showcase your travel expertise while engaging readers deeper. Consider the following when writing captivating blog posts and articles:

Approach to storytelling: 

Create captivating narratives that carry readers to the destination and elicit emotions. Make your content memorable by incorporating personal stories, compelling narratives, and storytelling techniques.

Practical suggestions and advice:

Provide useful information, tips, and advice to your target audience’s travel needs. Share insider information, money-saving tips, and hidden gems to add value.

Participate in comments and feedback: 

Respond to comments and participate in discussions to encourage reader interaction. It creates a sense of community and trust among your audience.

Creating Engaging Social Media Posts

Social media platforms offer a dynamic environment for connecting with your audience and displaying your travel content writing. Consider the following strategies for creating captivating social media posts:

Visual storytelling: 

Use eye-catching visuals, like high-quality photos and videos, to draw attention and inspire wanderlust. Create clear captions that complement the visuals and effectively communicate key messages.

Hashtags and trending topics:

Look for relevant hashtags and trending topics in travel and tourism. Add them effectively into your posts to boost visibility and reach a larger audience.

User-generated content: 

Encourage user-generated tourism content writing by featuring photos and stories from your audience. It encourages participation, fosters community, and provides genuine social proof for your travel offerings.

Making Use of Email Newsletters and Campaigns

Email newsletters and campaigns are powerful tools for building customer relationships and promoting your travel company. Consider the following suggestions:

Segmentation and personalization: 

Customize your emails based on your audience’s preferences, travel history, or demographic data. Make the travel content writing more relevant and engaging by personalizing it.

Exclusive offers and valuable content: 

Provide valuable content to subscribers, like insider travel tips, destination guides, and exclusive offers. It fosters loyalty and keeps your audience interested.

Subject lines that grab your attention: 

Create interesting subject lines that pique recipients’ interest and encourage them to open your emails. Use clear and impactful language to communicate the benefit of reading the email.

Personalizing your travel content writing for different platforms is essential to reach and captivate your target audience successfully. Accept each platform’s unique opportunities, adapt your content accordingly, and watch your travel company’s reach and engagement skyrocket.

Create a Consistent Brand Voice in Travel Content Writing

content writing tips, blog writing services

Creating a consistent brand voice is the key to standing out and connecting with your target audience in the crowded world of travel content writing. Join us as we look at strategies for helping your travel company define its personality and tone, align the brand voice with the target audience, and maintain uniformity across multiple channels.

Establishing the Brand’s Persona and Tone

Establishing your travel company’s personality and tone is essential to develop a distinct brand voice. Consider the following procedures:

Brand identification: 

Determine the unique selling points, core values, and mission of your travel content writing. These elements will shape your brand’s personality and contribute to your writing style.

Analysis of the target audience: 

Understand the demographics, preferences, and aspirations of your target audience. Align your brand voice with their wants, needs, and expectations to create a genuine connection.

The tone of voice: 

Choose a tone that is appealing to your target audience and consistent with your brand identity. Maintain consistency across your travel content writing, whether it’s friendly, authoritative, adventurous, or informative.

Brand Voice Alignment with Target Audience

It is essential to align your brand voice with the interests and aspirations of your target audience to engage and connect with them. Consider the following approaches:

Vocabulary and language: 

Use appropriate language for your audience’s sophistication level and cultural context. Avoid using complicated or overly technical terms unless your audience includes industry professionals.

Emotional appeal: 

Determine the emotions associated with travel that your target audience feels, like excitement, wanderlust, or relaxation. Incorporate storytelling, expressive language, and emotional experiences into your travel content writing.

Personalized messaging: 

Make your content relevant to specific segments of your target audience. Understand their needs, interests, and issues, and adapt your brand voice to create a strong connection.

Keeping Consistency Across Multiple Channels

Building a recognizable brand voice requires consistency. Ensure that the Voice of your travel content writing is uniform across all channels. Consider the following strategies:

Style guidelines: 

Create a comprehensive style guide outlining your brand’s Voice, tone, and writing guidelines. Include examples and guidelines for maintaining grammar, punctuation, and formatting consistency.

Communication and training: 

Provide guidance and instruction to your content creators to ensure they comprehend the brand voice and its application. Maintain consistency by encouraging regular communication and feedback.

Strategy for cross-channel communication: 

Create a cross-channel strategy to ensure your brand voice is consistent across all platforms, including your website, blog, social media, and marketing materials. Maintain a consistent message and tone to increase brand recognition.

A consistent brand voice is an indicator that guides your audience to your travel company in the world of travel content writing. Accept your distinct identity, speak directly to your target audience, and watch as your brand voice captures hearts, encourages wanderlust, and drives success.

content writing tips, blog writing services

In conclusion, content writing is essential for the success of travel companies. Companies can capture their audience, encourage wanderlust, and drive business growth with the right approach to travel and tourism content writing. Companies can establish a strong online presence and establish themselves as reputable authorities in the travel industry by meticulously creating engaging narratives, emphasizing unique selling points, and staying current on travel trends.

Content Whale’s travel content writing service is ideal for companies looking for professional assistance with their content writing needs. Content Whale understands the complexities of the travel industry and knows how to create captivating content that connects with travelers, thanks to a team of competent and experienced writers. Their writers comprehend travel destinations, attractions, and trends, allowing them to create engaging blog posts, articles, website content, and social media posts that captivate the essence of each destination and drive engagement.

Content Whale’s travel content writing service provides a comprehensive solution for companies looking to improve their online presence and connect with their target audience, whether showcasing a city’s hidden gems, offering practical travel tips, or generating captivating storytelling. Content Whale is dedicated to assisting travel companies in succeeding in the competitive field of travel content writing by focusing on quality, creativity, and delivering content that engages readers. If your requirement is content writing for the travel industry, contact us or get a general idea of pricing using our price calculator .

Bhavik Sarkhedi CMO Content Whale

Storyteller by heart and head. Explores the intersection of philosophy and psychology, passion and patience, money and mind.

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120+ Travel Blog Post Ideas For Creating Engaging Content

By Jessie Festa. This guide to travel content ideas contains affiliate links to trusted partners!

Looking for engaging travel blog post ideas ?

Then you’re in the right place!

If you’ve ever sat in front of your laptop wondering, “What should I post on my travel blog?” this article shares over 120 topics — as well as bonus tips for those looking to see success and make money blogging.

Personally, I get most of my blog traffic through keyword research, and these travel blog post titles and topic ideas come from researching what people are actually searching in Google so that you can create content people truly want to read.

And with so many to choose from, you’ll never need to wonder what to write about again or spend hours coming up with new travel blog ideas.

Without further adieu, let’s dive into the list of travel blog content ideas!

Quick tip: There are many tools that make it easier to come up with blog post ideas. Personally, I love Keysearch for finding high traffic keywords. Use code “jessieonajourney30” for 30% off. Additionally, Jasper AI utilizes the power of artificial intelligence to help you come up with content topics, draft outlines, create content, and more – free trial included !

Table of Contents

Travel Blog Content Creation & Promotion Workflow Freebie

Now, I realize that even when you have a ton of travel post ideas it can still be challenging to understand how to create and promote your content.

Luckily, I’ve got a freebie that can help!

It’s a Content Creation & Promotion Workflow Trello Board that will help you plan your blog posts as well as write them and promote them for maximum engagement.

You can grab the free Trello board here .

travel and tourism content

Grabbed it?

Then let’s continue with our travel blog content strategy.

What Should I Post On My Travel Blog?

Writer’s block for bloggers is a very real thing, as is being confused on what to actually post to see growth.

So, before we dive into the list of travel blog topics , let’s discuss how to determine what to post on your blog.

One smart tactic is starting with a mission statement. You can use the template “I help [group of people] do [how you help].”

From there, you can pinpoint the best travel topics to fulfill that mission and even come up with a few travel blog categories.

For instance, if your mission is to help women feel confident traveling solo, you might write a blog post about how to travel solo in Paris or a guide to overcoming fear when you’re scared to travel alone .

Feeling stuck? You can use a tool like Jasper’s Blog Post Topic Ideas Template for quick and easy help. This tool uses artifical intelligence to instantly generate a list of topics that can engage your audience.

Also, if you’re curious how to write blog posts quickly , Jasper can help you create amazing content almost instantly (though it’s recommended to edit your articles to add a human element).

More on this tool below, though note that you can click here for a 10,000-word free trial of Jasper AI .

travel blog post ideas

120+ Travel Blog Post Ideas For Engaging Content

To come up with the following list, I looked at popular blog post ideas related to travel.

Keep in mind, this list is in no way exhaustive. There truly are a limitless number of travel blog topic ideas that are possible.

Moreover, this list is customizable. You can always tweak any of the travel blog post titles mentioned below to better fit your own niche and audience.

For instance, if an idea mentions compiling a list of travel yoga mats, but you don’t cover yoga, consider what relevant piece of gear you can swap in, like sleeping bags, nutritious TSA-friendly snacks, or camera gear.

Once you’ve narrowed down what you’d like to write about, use a blog content planner to stay organized. You can also follow this strategy on how to plan a year of content in one week to help you save time.

Have ideas for travel blog posts to add?

Leave them in the comments below!

Travel Blog Post Ideas Focused On Travel Tips

A review of your favorite piece of travel gear

Best free travel apps

How to do a Global Entry name change

How to change your passport name

Why duct tape (or another item) is your best travel accessory

How to practice self-care while traveling

How to become a travel hacker

Your top travel hacks

Your top travel tips for introverts

Important advice for the first-time traveler

A list of uncommon travel tips

How to learn a language while traveling

Travel Blog Post Ideas Focused On Trip Planning

How to pack for a long trip with just a carry-on

What to pack for a particular destination

A review of your favorite travel insurance provider

What to wear in a particular destination

How to save up for a round-the-world trip in a certain amount of time

How to choose the perfect suitcase/backpack/luggage

A review of your favorite suitcase

How to ask your boss for an extended travel leave

The best credit cards for travelers

How to prepare your house for vacation

What to do the day before a big trip to prepare

travel blog topics

Best Travel Content Ideas About Transportation

Things to do on a long bus ride

How to survive a long flight

What not to do one a plane

How to sleep on a plane

A review of the Eurail pass (or another transportation pass)

A guide to using a city’s transportation, such as the subway in NYC

How to get to the main part of a city from the airport — and vice versa, such as a guide to Bangkok’s airport shuttle

A guide to an airline’s rewards program

The best platforms for booking cheap flight/bus/train tickets

Travel Blog Post Ideas Focused On Destinations

Fun facts about a place

Things to do in a destination during a specific season

A roundup of your favorite tours in a destination

What not to do in a destination

A roundup of your favorite hotels in a destination

How to visit a particular place on a specific budget — such as $50 per day

A roundup of your favorite restaurants in a destination

The cheapest countries to visit on a certain continent

Your top travel tips for a specific destination

Travel Blog Post Ideas For When You Can’t Leave & Must Travel At Home

A recipe from a particular place, including a background story of the dish

Your favorite travel-inspired beauty ritual

Your favorite travel-themed craft

How to throw a dinner party inspired by a specific destination

How to transform your living space into a destination or give your space a makeover inspired by a particular place

Do a souvenir show-and-tell and share the story behind your favorite travel finds

Cocktail recipes from around the world

A roundup of your favorite movies set in a particular destination

A roundup of your favorite books set in a particular destination

How to visit the places featured in a certain movie

How to visit the places featured in a certain book

A roundup of inspiring TED Talks related to travel

travel and tourism content

Niche Travel Blog Post Ideas

Note: Feel free to swap in your own travel blog niche for any of the below ideas.

The best destinations for a budget-friendly wellness experience

Best weekend getaways for couples

The best destinations for solo female travelers

Best bookstores around the world

How to plan a cruise vacation

How to book an ethical volunteer trip

Best female travel blogs

How to stay safe when traveling solo

Relaxing couples vacations

Common work-related travel expenses

Top luxury travel companies

Meals from around the world

Cheap travel insurance for families

Best luxury hotels in the world

How to avoid the single supplement when traveling solo

Tips for flying with a baby

Lesbian travel groups

Outdoor vacations for couples

Fun trips for kids

Best travel yoga mats

How to travel with a yoga mat

Best hiking vacations

Top guided backpacking trips

Best travel baby gear

Gifts for traveling couples

The top all-inclusive family vacations

Best family beach destinations

Tips for traveling with grandchildren

Quotes about family travel

Travel jobs for couples

Top liveaboard dive trips

Fun yoga and hiking retreats

Top spiritual yoga retreats

Safest countries for LGBTQ+ travelers

best travel topics

Holiday Blog Post Ideas For Travel Bloggers

Best gifts for a certain type of traveler — such as the best gifts for solo female travelers

How to book cheap Christmas vacations

How to find cheap Thanksgiving flights

Where to travel during Christmas

Best Christmas markets in europe

Traditional Christmas desserts from around the world

Top Jewish heritage tours

Delicious Kwanzaa recipes

Inspirational Blog Post Ideas For Travel Bloggers

Lessons learned from traveling to X# countries

What travel teaches you

Benefits of traveling

How travel changes your brain

Inspiration travel quotes

Recount one of your favorite funny travel stories

Share an inspiring love story from the road

Share one of your favorite inspiring travel stories about the kindness of strangers abroad

travel blog content about meeting locals

Summer Blog Post Ideas For Travel Bloggers

Cheap summer vacations

Places to visit in summer in the USA

Summer vacation ideas for families

A summer travel guide for a particular destination — or you can even niche down to a specific month, such as July Travel In Seattle

Best travel-sized sunscreens

Stylish active swimsuits

Fall Blog Post Ideas For Travel Bloggers

Where to go apple picking

Fall wine tasting outfit ideas

Fall foliage tours

Scariest haunted houses in America

Best fall road trips

Winter Blog Post Ideas For Travel Bloggers

Best showshoes for hiking

Scenic winter hiking trails

Best places to spend New Year’s Eve

Cozy log cabin getaways

Top ski resorts in a certain destination

Spring Blog Post Ideas For Travel Bloggers

Best gardens in the world

Warm places to visit in April

Cheap spring break trips

Romantic spring getaways

Best Easter holiday destinations

Tourism Blog Ideas

Must visit attractions in X

Best hidden gems in X

Most Instagrammable spots in X

Where to Stay in X

Best restaurants in X

Beach Blog Ideas

Most beautiful beaches in the world

Best beaches for surfing

Best beaches for families

Instagrammable beaches

Best beaches for snorkeling

Travel Agent Blog Ideas

Best time to visit X

Travel deals and discounts

Best travel destinations for families/couples/solo travelers

Guide to all inclusive resorts

ideas for travel blog posts

Where To Find New Travel Blog Post Ideas

After learning how to start a travel blog and make money , it’s important to regularly publish interesting articles that continuously bring you traffic and help you grow your income.

But, maybe you’re wondering how to come up with blog post ideas that people actually read .

Luckily, I have a few tips for this.

Note that for a full overview of how to create a content plan that aligns with your overall goals, I recommend taking my free Profitable Travel Blog Makeover , a four-day course that takes you from blog branding to monetization.

So earlier in the post I discussed starting with a mission statement that guides your content.

Along with coming up with travel blog post ideas from your own imagination, you can also utilize:

Jasper AI (click for a 10,000-word free trial).

Jasper uses the power of artificial intelligence to help you outline blog posts, create content, and come up with blog post ideas.

You can use the Blog Post Topic Ideas Template and simply enter your:

  • company name
  • product description
  • tone of voice
  • how many ideas your need

Boom — Jasper will provide you a list of ideas for travel topics to write about. From there, you can favorite the ones you like to help the tool better get to know what you’re looking for.

Keysearch  (use code “jessieonajourney30” for 30% off)

This is a powerful keyword research tool that can help you optimize your blog content to rank higher in search engine rankings.

You’ll also be able to input desired keywords to see related keywords — as well as questions people have about your keyword in the “Content Assistant” section. These can also be used as travel blog post ideas.

travel blog post ideas from Keysearch

Like tutorials?

Check out this short video to see how to find micro niche keywords and relevant keywords you can actually rank for using Keysearch:

Niche Facebook groups & forums .

Pop into a Facebook group or Reddit forum related to your niche and see what people are discussing. These can make for great travel related content ideas.

Google Trends .

Monitor search trends over a given time. This can help you post about things people are truly talking about.

Pinterest Trends .

See what topics are trending on Pinterest. This tool can help your content marketing efforts by helping you get more traffic to your Pinterest pins, which translates into more visitors to your blog content.

These are just a few of many strategies for coming up with engaging travel post ideas.

How To Write A Travel Blog Post Without Traveling

One common question many travel bloggers have:

How do I write a travel blog without traveling?

Of course, there will be times when travel isn’t possible.

This doesn’t mean you need to stop creating content.

Instead, consider how you might cover where you live in a way that would be interesting to travelers.

For instance, I have loads of New York City travel content because I know that even though it’s not a travel destination to me, it is to other people. Plus, being a local allows me a unique perspective not every blogger can provide.

You might also think about “armchair travel” content; blog post ideas that have a travel theme but can be enjoyed without leaving home.

A few examples of this include roundups of short travel stories , cultural recipes, solo staycation ideas , and other travel at home posts that align with your mission.

These strategies are also great travel blog ideas for beginners, who may be looking to jumpstart their blog with content even if they’re not traveling.

travel blog post ideas staycations

How To Write A Catchy Blog Post Title

Now, here’s the thing when it comes to coming up with ideas for travel blog posts:

Even if you have an amazing article, if your title isn’t enticing, it likely won’t get read.

Luckily, there is a free Headline Analyzer tool from CoSchedule that can help with this.

Basically, it looks at your headline to ensure that:

  • It has a good mix of common, uncommon, emotional, and power words
  • The first and last three words of the headline are engaging (as these are the words people tend to focus on most)
  • It includes searchable keywords
  • It isn’t too generic
  • It’s the right length (about 60 characters)

How To Start A Travel Blog Post

Now that you have a big list of travel content ideas , it’s time to dive deeper into how to actually write your blog post.

One very important part of your travel blog post is the introduction, as this will affect whether someone continues reading or clicks away.

To help you engage readers right away, I recommend utilizing the APP Method; also known as Agree – Promise – Preview.

This copywriting technique, which I learned about from Backlinko , revolves around the idea that your introduction should first agree with the reader to make it clear you understand them.

From there, you make a promise to them — such as a solution to a problem or a benefit of some kind.

Finally, you provide a preview by sharing exactly what they’ll get out of reading the blog post.

This blog post on growing an email list as a blogger provides a nice example of the APP Formula in action.

It’s also shown here:

travel blog post ideas

Promoting A Travel Blog Post Organically

There are many smart ways to increase blog traffic , a few of which I’ll outline here.

I recommend incorporating these into a content checklist so that you always know exactly what needs to be done before hitting publish on a blog post.

Optimize your blog posts for Search Engine Optimization (SEO) .

In my opinion, the best way to grow your blog traffic is to optimize it to rank in search results.

Once it ranks, you can continue to enjoy steady traffic for the foreseeable future.

Again, Keysearch makes it simple to both research if you can realistically rank for a keyword and then optimize your content for it. You can use code “jessieonajourney30” for 30% off.

While Keysearch offers loads of tutorials on how to use their tool, here is a quick overview:

travel blog post ideas in Keysearch

Above is an example of me researching “places to hike on Long Island,” a keyword I currently rank in the first spot of Google for.

On the left, you can see a graphic comparing all of the first page posts — which provides information for determining whether it’s worth competing for the keyword or not.

For instance, you can see things like how your Domain Authority compares to the other posts already ranking, as well as if the other posts have optimized their title, description, and URL for the keyword you want to rank for.

Additionally, on the right, you can see other suggested keywords with important information related to how competitive they are and how often people search for them.

Keep in mind, this is just the main page of Keysearch. The tool has numerous other features for ranking your posts in Google, too.

Take your SEO to the next level.

Now, another tool that can help with optimizing your content to rank in organic search results is Surfer SEO .

Instead of simply giving you data about other sites that are ranking, Surfer SEO analyzes your website to make tailored recommendations for:

  • specific keywords to target
  • specific ways to optimize new content
  • specific changes to make to old content to improve its chances of ranking
  • specific missed opportunities for internal and external backlinks
  • specific on-page SEO optimizations (such as optimal word count, title length, image count, etc)
  • and much more

As you can see, the tool gets very specific.

In short, you’ll get a step-by-step SEO workflow that can help you grow your traffic and increase your rankings – no guesswork required!

Here is a quick tutorial going over some of Surfer SEO’s powerful features:

While you’ll need a paid plan to get everything I showcase in the video, they do offer a free AI Article Outline Generator to give you a small taste of the platform.

Promote your new travel blog post on your social media channels.

When you promote new content, I highly recommend weaving a story into your shares to increase engagement. Talk about why you wrote the post, how the topic has impacted you, and how it can benefit others.

To save time, you can use a tool like StoryChief to blast your new travel blog content across your blogging hubs, social media channels, and email newsletter with one click.

Speaking of email newsletters…

Understand how to promote your blog content to your email subscribers in an engaging way by utilizing storytelling email marketing .

Just like when sharing travel blog content on social media, it’s helpful to share a story to make your email even more valuable.

Moreover, if you have an automated email sequence set up for new subscribers you can add in your best blog posts to help the content continuously get traffic.

Looking for an email marketing software that’s feature-rich and intuitive — and includes automations?

Click here for a free one-month trial of ConvertKit (no credit card required!).

The platform is made for bloggers by bloggers. And once you sell products, they also offer a marketplace to help their users increase sales.

Choosing Blog Post Categories

In terms of the categories you put on a travel blog post, consider how you want to organize your content.

Typically, your categories will be your blog’s main themes, while your tags help further break them down.

For instance, you might have “North America” as a category and “USA” and “Canada” as tags.

travel blog post ideas for online courses

How To Get Paid As A Travel Blogger

There are many ways to boost your travel blogging income — especially if you’re focusing on offering paid products, services, and experiences that fulfill your mission and that are an extension of your travel blog content.

Again, I highly recommend grabbing a seat in my free four-day travel blogging course if you want to learn how to make money blogging, though a few of the main ways I monetize my travel blog include:

Creating & selling online courses.

You’re already sharing knowledge in some way through your helpful blog content. Why not package up your wisdom into an online course that further helps your readers?

Personally, I use and recommend Teachable for creating online courses. That link gets you a two-week free trial, no credit card required!

You’ll have everything you need to be successful — including powerful training videos and support. It’s what I use to create and launch all of my online travel blogging courses .

Selling photo tours in NYC.

After having loads of readers ask me to show them around New York, I decided to get licensed as an NYC tour guide and start offering local experiences.

In fact, I’ve done so well selling these through my blog that I started a sister company, NYC Photo Journeys .

Working with brands.

This includes working on blogger brand collaborations as well as going on paid press trips and promoting partners in my travel blog content.

Affiliate marketing for travel bloggers .

When coming up with travel blog post ideas, I highly recommend you regularly add content optimized for affiliate sales to your publishing schedule. Here are some creative ways to promote affiliate links .

Running display ads on my travel blog.

Personally, I work with Mediavine for this. To see success, you should be publishing SEO-optimized articles and regularly updating older content so that it’s up-to-date.

travel blog post ideas

How To Become A Travel Blogger

If you stay focused, it’s possible to make money blogging in one year or less .

Map out your blogging goals , including what they are, how to reach them, and by when.

Stick with one or two main strategies, and then once you master those, you can add in others. This helps alleviate spreading yourself too thin.

This might mean saying you want to earn $5,000/month in affiliate sales by June 1 through publishing two affiliate-optimized blog posts per month, publishing two affiliate-optimized videos per month as part of your YouTube strategy , and hosting a free challenge that promotes an affiliate each quarter.

Remember, also, to grab access to my free Travel Blogger Resource Library to snag printables and workshops that can help you take your blog full-time much quicker.

Bonus: 10 Ways To Make Money Travel Blogging [Free Workshop]

how to make money as a travel blogger

While we’re on the topic of growing a profitable blogging business, I’d love to invite you to my free workshop: 10 Powerful Ways To Make Money Travel Blogging.

During the 60-minute on-demand workshop, you’ll learn:

  • Myths related to monetizing a blog (that may be holding you back!)
  • Strategies for creating profitable content (so those blog posts, emails & social shares lead to income!)
  • Tips for earning recurring passive revenue as a blogger (so your income grows even when you’re away from your laptop!)
  • How to create products that you know your audience will buy (so you don’t waste your time!)
  • Advice for growing your affiliate income (with a strategy that truly works!)

Plus, your free ticket to this actionable workshop also includes a Q&A, limited-time replay, and special bonuses.

Click here to grab your seat in the free travel blog monetization workshop .

Bonus Profitable Blogging Tutorials [Video Playlist]

Want to learn more powerful strategies for taking your blog full time?

Check out this curated playlist of blogging tips and tactics that work:

What travel blog post ideas would you add to this list?

Which of the above best travel topics are you excited to write first.

Enjoyed this post on travel blog content ideas? Pin it for later!

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A Guide to Content Writing for Travel Websites in 2023

David kovacs.

  • January 3, 2022
  • 17 Comments

website-content-wiriting-checklist

1. Do your research

Create an outline

Before you even start doing your research, it is extremely important to always make an outline for the entire article. Making a list of ideas or topics is necessary if you want your content to have a good flow and without clutter.

Doing research as an expert

You can write your content as an expert in the travel niche. However, if you present yourself as an expert, you have to prove yourself and explain why you know all those information you’re providing. You have to include data and statistics in your content to prove your point.

Using data and statistics throughout your content has a dual-purpose.

First, you are providing information from reliable sources. You will gain the trust of your readers because you are presenting a piece of content that is accurate.

Second, when you are using data and statistics from other sources, you are of course ‘linking out’ to those sources. This will have a positive impact on your content in terms of SEO in the long run.

Doing research as someone looking for answers

Another way to approach your research is to come off as a regular person looking for a solution to a problem. You could think of yourself as someone who wants to help a friend finds the best hotels in Hawaii or Budapest. Doing research this way is quick and simple. Answers are usually spread across the internet through forum posts and YouTube videos.

2. Write an amazing headline

Why do you need headlines that grab peoples attention?

A headline that turns heads or sparks someone’s interest is as important as the content itself. If no one clicks on your headline, then your just wasting time creating content.

Cosmopolitan magazine uses sexy headlines that entice people to read their content. If you’re an email marketer, the phrase you use in the subject line makes a big difference as to whether people will open your emails or not.

Likewise, you need to write catchy headlines so people will click on your webpage on Google’s search results. The point here is to get people to take that next step and read your content.

So how do you write headlines that are so appealing that people not only want to click through but read the rest of your content?

Tips on writing amazing headlines 

1. Headlines with 6 to 7 words perform better

According to Neil Patel , blog post titles that are too short or too long won’t do justice to your precious content.

Titles that are too short won’t be able to tell your readers upfront what your content is all about. On the same note, titles that are too long tend to be overwhelming to your readers. No one wants to click on a headline that looks like a long sentence.

2. Use adjectives within your headline

Adjectives can make your headline more attractive to your readers. Some of the adjectives you can use are “unbelievable”, “incredible”, “top”, “best”, etc. With adjectives, there’s a huge chance more people will want to click on your headline.

3. Add the current year within your headline

Although this may not be applicable to all of your posts, adding the current year within your headline will tell your readers that your content is updated or “fresh.” This strategy works better if your content is about “guides” or if it’s a “how to” article.

Surely you have read some of these in the search results, “updated 2020” or “best travel sites in 2020”. People will most likely click on a headline because it’s fresh. Who would want to read on outdated content?

4. Get to know your readers

You can start on getting to know your readers at the comments section on your post. There would always be someone who will leave a comment after reading a post. You can start on getting connections from there.

Once you get to know who your readers are, you’ll have an idea on how to create headlines that relates to them. You’ll have an idea of finding the best travel topics for your content.

If you’re a travel writer , you can ask your readers about the problems they encounter when they are traveling.

Content that provides a solution to a problem especially on a specific niche tends to get more clicks. Not only that, your readers might share your content on social media. This means more exposure for your content and more leads for your business.

3. Focus on the topic only 

When writing content for your travel business, it is best to focus on one topic or message. Considering that you already have the topic, the next step is to write the first sentence and your ‘answer paragraph’.

The first sentence

Your first sentence should contain the keywords that you want to rank for. You should cleverly insert those keywords in your first sentence where it fits naturally. Don’t insert keywords just for the sake of putting them in the first sentence.

Your first sentence should be either a single message or a question that needs an answer.

Answer paragraph

The ‘answer paragraph’ is just a quick summary that answers the question raised from your first sentence. Or it could be the solution to a specific problem. You only need three to four sentences for your ‘answer paragraph’ when you’re 

From there, you need to create a list of subheadings or subtopics to further expand your content while focusing on one single topic.

4. Grab reader’s attention

First impressions last

As the saying goes, “you only have one opportunity to make a great first impression.” Well, this is also true when it comes to writing content. Your introduction is that one opportunity.

If your introduction doesn’t capture all of your reader’s attention, then this will not motivate them to continue reading your content.

Luckily, there are some tactics you can use to captivate your readers using your opening sentence.

Opening sentences that grab the reader’s attention are often called ‘hooks’. There are several ways you to use this in content writing for travel websites.

One way is to ask a series of intriguing questions.

Notice the word ‘intriguing’ here. Don’t just ask random questions that don’t have a purpose. Likewise, do not ask your readers if they want to learn something. Also, don’t ask them if they want to hear a story.

Make your opening sentence so intriguing that leaves your readers wondering what in the world are you talking about.

Data and statistics

In addition, you could also share statistics involving numbers. Such as “57% of internet users talk to more people online than they do in real life.”

Other ways of creating a great ‘hook’ are using:

  • a surprising fact,
  • a super descriptive setting,
  • some catchy dialog,
  • a flashback, or
  • just diving right into the action.

Diving right into the action means giving your readers a short summary of your message.

Or a short paragraph with the first sentence that raises a question. And then two succeeding sentences that directly answer that question.

Of course, no matter how direct the answers are, two sentences aren’t enough to satisfy your reader’s curiosity. They will eventually continue reading the rest of your content.

An effective strategy in content writing for travel websites is trying to grab your reader’s attention. This will keep visitors reading until the end of your post, which is good for SEO. This will tell the search engines that your website’s content is helpful to internet users.

The longer your readers will stay on your website is one of the new ranking factors in SEO.

5. Write an engaging content that people are willing to share

Here’s why engagement is also an effective strategy when it comes to content writing for travel websites.

Do you spend time on Instagram? Facebook?

Well, you might have been clicking ‘LIKE’ on those photos, right?

But you don’t just ‘like’ those photos because they look nice. It’s also because you admire the people who uploaded them. You think you have a personal connection with them. You feel as if you are involved in their lives.

‘Liking’ their photos is like sending them a message that you like what they’re doing. You feel you’re rooting for them and you wish them to do well. You want them to keep going because you think they’re doing a great job. And you can’t wait to see what they’ll upload next.

On the other hand, you may follow a couple of professional photographers on Instagram but you don’t always like their photos. No matter how stunning those photos look, you seldom hit that ‘LIKE’ button.

It’s because you don’t know who they are and where they’re from. You don’t know what they want to do with their lives. You just know that they take good photos. But you have no reason to engage. Their photos aren’t giving you any value at all. Why would you give something back?

So try to have your content writing for travel websites on a more personal level. Something that makes your readers feel they are connected with you. Tell them a little about your life, your struggles as a travel writer, and what you’re doing at this point.

Here are the travel content ideas you can use.

When writing content, always try to develop a connection with your readers.

Here’s a sample sentence.

“I’m sitting here at the airport and thinking, why do other people’s luggage gets delayed or lost?”

“I did some research and here’s what I’ve found.”

This is like telling your readers that you’re also a traveler and you’re creating this content for them. You’re looking for a solution to a problem that many travellers face every day.

Again, the idea here is that you’re not coming as generic like the rest. You’re coming instead as somebody who has wondered the same thing. Somebody who looked around the internet to find the answers. You then put those answers together into one useful post.

But how do you create content that people are willing to share?

It’s all about the headline. Great content does affect how many social shares you’re getting. But it’s the headlines that drive people to share your content.

Neil Patel did some tests about headlines. He learned that 8 out of 10 people will read your headline. But only 2 out of 10 people will read the rest of your content.

How do you write headlines that get a ton of social shares?

You already know the tips to make an amazing headline. But here’s one last tip to make your headlines go viral.

Go to forum sites like Reddit and Quora and type in the keywords related to travel. They will show you some popular articles. This will give you travel content ideas for your next post.

Look for an article that has a list such as an article that breaks down 7 ways to do X, Y, Z within the travel niche. You can take that list and expand those 7 ways or topics through research. You can make those topics as subheadings for your new content.

6. Target keywords using Google Keyword Planner

Your content must always drive traffic to your website every time people do a search. This is where your keywords come in. But be sure to base those keywords from topics that can really target them.

Secondary keywords or long-tail keywords are as important as your primary ones. They give your content an even higher chance of getting found with every search.

You can use the Google Keywords Planner not just to help you find the keywords you can target. You can also do a ‘mix-and-match’ with your keywords as well. This is another way of looking for keywords variations you can use with your topic.

7. Optimize the content

Here are some quick tips on optimizing your content.

Optimize your title

Insert your keywords not just on your headline but also in the ‘title tag’. They should always be present in the ‘meta tags’ (or meta description) and the header tags as well. Header tags are the subheadings or subtopics of your content.

Remember to always use a title that grabs the attention of your readers. The title is the first thing they will see and if it’s enticing enough — they will keep reading.

Optimize your images

The one thing that would deter your customers the most is a slow-loading webpage. There are a lot of things you can do to increase the page speed with plugins but the biggest killer are images.

So resize your images and compress them. There are online tools for compressing and re-sizing such as TinyPNG and befunky.com.

Be direct with your writing

People don’t have to read fluff content to find what they want to find. Be clear and direct. Remember to tell them why they need your product or service and how it will benefit them.

Distribute your keywords to every part of your content; from the headline to your summary.

Put your primary keywords in the:

  • Headline (Heading 1)
  • Heading 2 and so on…
  • first paragraph

8. Use Yoast plugin for WordPress to improve SEO and readability

The readability for posts is a key factor for holistic SEO strategy. You probably already know about holistic SEO and how important it is to write quality content. Quality content needs to be original and relevant to your readers but it should also be easy to read.

What is content that is easy to read?  

A readable text is a text that is well structured. It should have an introduction, a body that conveys your message, and the conclusion. Within this bigger structure, the text needs to be divided up further into paragraphs that reflect your ideas and arguments.

These paragraphs need to precede with subheadings. That clearly states the content of each paragraph.

Furthermore, make sure to start each paragraph with a topic sentence. The topic sentence is the most important sentence of that paragraph. It will give the reader an idea of what the whole paragraph is about. The following sentences on that paragraph will then elaborate on that topic sentence.

In addition to these structural elements of your texts:

Structural elements

  • Subheading 1

You also should consider stylistic elements:

Stylistic elements

  • Go for short and sentences
  • Use transition words
  • Use simple words

Your texts should be pleasant to read. So whether it comes to your choice of words or sentence structures, go for short and clear ones, rather than long and convoluted.

Transition words

Write sentences that are not too long and that are clearly marked by transition words. Examples of transition words are “in contrast”, “In addition”, and “therefore”. Transition words give your readers direction when reading your content.

Finally, don’t go overboard with complicated terminology. Don’t stuff your sentences with long, hard-to-read words. Instead, use simpler words to achieve the same effect.

Why is readability extremely important for SEO?

Most importantly, you really want to focus on your audience, especially their reading experience. You want to write an article that is well-structured and pleasant to read. You want your readers to understand the message of your post quickly and without too much effort.

That way, you will not only entice readers to click-through from the search results to your website, but they will also be more likely to stay on your website.

Making your text more readable is not about dumbing down your content. It’s about making your posts as accessible as possible. It’s about avoiding unnecessary complexity in your writing.

You can still tackle complex issues on your post. But it’s the part of the writer’s job to breakdown complex ideas and make them clear and easy to understand.

And then there’s also Google’s ranking algorithms to consider.

Google is becoming smarter and smarter in how it evaluates websites. To determine the topic of the page, it will make use of the same factors that human readers use. For example, it will pay attention to the headings and subheadings to determine the topic of the page.

Another effective strategy in content writing for travel websites is readability. This can really help rank websites as well as provide a good reading experience. This is why Team Yoast added the readability analysis in the plugin. 

This analysis consists of various assessments that will check the structure of your content, as well as the various elements of your writing style.

Your content will get feedback with green, red, and orange bullet points. The colored bullet points will lead you to the areas of your content that still need improvement. That way, you can be sure you’ve got all the important points covered when it comes to the readability of your content.

9. Content length 

So, how long is the average length of a page or content should be?

Keep in mind that longer content always wins. The average Google first page result contains 1,890 words.

Gone are the days when we could rank for 300 words. At present, we need to have longer content. And by longer content doesn’t mean filling our them with random text.

You need to explore a topic with more depth so you can elongate that piece of content. That way you are thoroughly covering the topic at hand to make your piece of information better than your competitors.

Also, there should be no fluff. You should produce meat with a purpose so Google can say, “without a doubt, this is the best piece of content on the internet!”

10. Aim to convert

You’re working hard to get your website rank higher than your competitors. Your creating amazing content using the targeted keywords you want to rank for.

But sometimes, you’re too busy with SEO that you forgot why you’re here for in the first place — to convert visitors to become customers for your business.

What is a conversion?

Conversion can be in many forms such as call-to-action (CTA), landing pages, forms, pop-ups, and even live messaging. Your conversion process is how you can turn an anonymous visitor into a customer.

How to make your content help in conversion?

It is typically by offering something that visitors want. This offer should be something that is helpful to them.

‘Helpful’ as in helping them solve their problems. ‘Helpful’ in a way that they can better determine a solution. Usually, content offers are used for this exchange.

Your content should encourage visitors to take your offer. If someone is on your website and sees an option to download a free guide, they may be willing to give their information, like their email address. As long as they see value in it.

In conclusion, you don’t have to create content that does well in the search results. You just need to create content that teaches people to do well in their everyday lives. And this is by far — the best way to sell.

11. Edit your final content

When you think you’re done with all the research and you have put the pieces of your content in their proper arrangement, it is now time to proofread. You need to proofread and edit your content so you can be sure it is of high quality when it published.

Here are tips on proofreading:

  • Try to speak out loud about what you’re reading. This is a good way to spot errors in your writing.
  • Two heads are better than one. Try to have somebody read your draft. He or she might spot errors you have overlooked.
  • After proofreading your draft, try to walk away for a while and then go back and look again for errors.
  • When you think your draft is ready to go, run it on plagiarism checkers to make sure it doesn’t get any Copyscape hits.

Nowadays, travel websites with 500 word-content that are no longer dominating page 1 of Google’s search results.   For your content to perform better than your competitors, you need to create content that is in-depth.  Content that visitors find useful and that they are willing to share with their friends and families. That right there is the product of effective content writing for travel websites.

Do you have any other content writing tips? 

David Kovacs

Grow Your Travel Business with SEO

All you need is to contact us and get started! 

17 thoughts on “A Guide to Content Writing for Travel Websites in 2023”

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Amazing content writing strategy on Travel Websites. It really helped me in creating my client’s website. Thank you so much.

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Thanks for the comment Amit, I am glad that you’ve found it useful. 🙂

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amazing thank you for this explain ..

Very informative article. Thank you very much.

Thank you Alina!

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Hey- Although this is an amazing guide, it is more focused on travel blogs. I was looking for a guide to help me write engaging tour content which include an overview, some highlights , itinerary (what you’ll do). I am a non English speaker travel agent and it’s really hard for me to write content in a foreign language since I don’t find the correct words and phrases that can flow correctly so the potential client can be interested in our activities. I also didn’t find any guide out there about this topic. Can you help me out? I will be extremely grateful Cheers!

Hello Mauricio! Thanks for your comment. Please send us an email and our team will help you with some tips and tricks ([email protected]). Cheers, David

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Is this comment realy writen by you Mr. M….but you say you’re weak in your second language… I don’t think so. If you try you could achieve.

Thanks Ramzy!

Thanks for sharing the great post. Looking forward for more posts.

' src=

Really contented after reading your content. This write-up answers more than 90 percent of my questions I had regarding creating a travel-content.

' src=

Hey David, What a blog it was! It was quite useful for any travel blogger. I’m sure it will definitely goona help everyone. Thanks again

Hello Amit, thanks!

' src=

Doing SEO for a tourism industry or related website is one of the great experience. You have described well about all the points for leisure industry. Subscribed your blog.

Thank you Ravi!

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Travel Content Marketing

Travel Content Marketing – The Complete Guide To Get It Right

travel and tourism content

By: Frank DePino | May 22, 2024

travel and tourism content

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. In fact, in 2022, this industry made an astounding 7.6% contribution to the global GDP , demonstrating an impressive 22% surge compared to the previous year.

To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing.

So, what is content marketing for travel and how can it benefit your business?

Travel content marketing refers to the strategic creation and dissemination of informative and engaging content within the travel and tourism industry. It aims to attract and captivate the target audience, providing them with valuable information about destinations, experiences, and services, while simultaneously promoting a brand or business. In fact, utilizing a range of platforms including websites, blogs, social media, and videos, content marketing strategically employs diverse channels to amplify brand visibility, attract potential customers, and ultimately increase revenue by generating valuable leads.

Within the confines of this article, we delve deep into the realm of travel content marketing, meticulously examining its advantages, the most efficacious strategies and tools, and how to optimize customer engagement.

Content Marketing Strategies for Travel Companies and Agencies

Travel content marketing can help you successfully generate brand marketing that translates to sales.

Take a look at some effective tools of content marketing for travel companies to leverage for your marketing campaigns .

1. Develop A Content Strategy For Your Travel Brand

In order to successfully market your travel brands , you need to formulate a clear strategy.

Here are some tips to help you out:

  • Define your objectives – Determine your goals for content marketing, be it increasing bookings, building brand awareness, or driving website traffic . Having a clear target will help you create a focused and effective content strategy.
  • Set realistic goals – Your business cannot be an overnight success. Keep a clear target or vision, one that is achievable in the short term and will boost long-term growth.
  • Do your research – Look up the latest traveling trends , popular destinations, and hidden, and undiscovered locations, along with the most profitable seasons and activities available all year round to tweak your marketing accordingly.
  • Know your audience – Is your target audience backpackers on a budget or rich businessmen looking for a luxurious vacation ? Curate content that will appeal to your targeted customer’s interests and spending habits.
  • Analyse and adjust your strategy in real time – Keeping track of your progress on a weekly and monthly basis will provide a clearer idea of what is working and what needs to change. This will help you to plan your next move .

GSC shows the increase in traffic of a travel website after applying SEO content marketing techniques

2. SEO In Travel Content Marketing

Search engine optimization (SEO) is a crucial aspect of content marketing that can attract more website traffic, increase brand awareness, and drive bookings.

Here are some key considerations to successfully use SEO in travel content marketing :

  • Conduct Keyword Research – Conduct research to find relevant keywords for your travel business and use them in your content. The right keywords will ensure that you reach your target audience more effectively.
  • Optimize Content – Modify your content to reach a broader audience by using keywords and visual aids so that it’s more appealing and ranks better on search engines .
  • Focus on Quality Content – Emphasizing superior content quality is paramount to enhancing your search engine ranking and drawing organic, enduring traffic. Crafting top-notch content that delivers substantial value to your intended audiences is pivotal in augmenting your position on search engines and attracting visitors in an authentic and lasting way.
  • Build High-Quality Backlinks – Enhance the understandability and captivation of your website by engaging in the practice of link building. Establishing connections between your content and reputable, trustworthy sources impart a perception of dependability to your brand.
  • Monitor Analytics – Enhance audience interaction by monitoring your website’s traffic , engagement metrics, and conversion rates. This analysis provides valuable insights into optimizing your SEO strategies and refining your outreach efforts for improved effectiveness.

Incorporating these SEO strategies into your travel content marketing will help you improve your search engine ranking, attract more organic traffic, and ultimately drive bookings and revenue for your travel brand .

Looking for expert guidance to boost your travel brand SEO and content marketing? Get in touch with Mediaboom now and let our digital marketing specialists transform your business!

3. Create Travel Content That Converts

The right digital strategies can be a powerful marketing tool in the content marketing travel agency field that can help you stand out from the rest and convert leads into bookings and revenue.

Here are a few tips to get you started:

  • Focus on User Experience – Revamp your website to ensure that it is easy to navigate, loads quickly, and provides a seamless user experience.
  • Incorporate Calls-to-Action (CTAs) – Encouraging website visitors to take action, such as booking a hotel room, by incorporating clear and compelling CTAs throughout your website and the content will lead to an increase in your revenue. It’s all about making offers that your clients can’t resist!
  • Provide Valuable Content – Build trust and credibility amongst your target audience by creating high-quality, informative, and engaging content that meets their needs, thus resulting in more bookings.
  • Optimize for Conversions – Measures such as reducing checkout steps and simplifying payment options are great for optimizing your website for conversions.

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4. Email Marketing

According to a study by Campaign Monitor, email marketing generates $40 for every $1 spent , making it one of the most cost-effective marketing channels available while generating a high return on investment (ROI).

Email marketing allows travel brands to directly communicate with their customers, providing a platform to share useful information, offer special promotions, and provide updates on travel policies and procedures.

In the content marketing travel industry , this marketing tool can help travel brands build strong relationships with their customers and ultimately drive more bookings and revenue.

Don’t miss out on the opportunity to drive more bookings and revenue. Contact Mediaboom now and discover how our travel-focused digital marketing solutions can accelerate your growth .

5. Measure The Success Of Your Campaign

It is important to study and analyze your campaign to ensure its success. Keep track of all the data available to you across different metrics , such as customer acquisition, click-through rates, conversion rates, etc. Analyze this data to understand where your campaign is successful and address any weaknesses you notice.

It will help you accurately measure how successful your campaign is and enable you to make changes and improvements accordingly.

The video maker is shooting a commercial for the hotel's new travel content marketing campaign

6. Video Marketing

Video marketing is an effective way to engage and inspire travelers, providing an immersive experience that showcases destinations , hotels, activities, and more.

Here are some key strategies for using video marketing in travel content marketing:

  • Create High-Quality Videos: Invest in high-quality equipment to produce professional and engaging videos that capture your target audience’s attention.
  • Showcase Your Destination or Product: Use video to showcase your destination or product in a visually compelling way, highlighting its unique features and benefits.
  • Tell a Story: The video format is great for telling a compelling story that connects with your audience on an emotional level , evoking feelings of excitement, adventure, and relaxation.
  • Optimize for Mobile : Ensure that your videos are mobile-friendly and optimized for viewing on various devices so travelers can watch videos on smartphones or iPads on the go.
  • Use Video in Your Marketing Mix: Incorporate video into your overall marketing strategy by sharing videos on your website , social media, and email marketing campaigns to reach and engage with a wider audience.

7. Leverage Social Media

Social media marketing is the most effective way to reach your target audience since most platforms use algorithms to provide content based on the user’s interests. You can leverage this to reach your target audience across different social media platforms.

Here are some ideas you can include for your social media content:

  • Lists of “must-visit” destinations – Suggest popular local destinations and what makes them stand out. Include pictures to sell your customers a truly unmissable experience.
  • Travel tips for different destinations – Don’t leave your customers to figure things out themselves! Create a complete package of information about the local transportation available, costs, and travel durations.
  • Adventure sports and other activities – For adventure junkies, provide information on the various adventure sports and activities available at popular destinations.
  • Must-try local cuisines – Food is undeniably the best way to truly experience a new land! Curate a list of suggestions for the most authentic and popular eateries.
  • Shopping – Giving your customers a list of local shopping destinations will not only give them something fun to do but also boost local businesses!

People want to create unique experiences when they travel , and a personal touch goes a long way in guaranteeing customer satisfaction. Sharing pictures and reviews of happy customers is a great way to create a positive online presence.

You can also utilize online ads and promotions, such as discount codes and offers linked to your website, to drive leads . A partnership with a well-known travel blogger or influencer is another great way to acquire revenue and bookings.

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8. Create Content That Inspires And Educates

Content that not only inspires your audience to travel and explore but also educates them about different cultures will help them form a deeper connection with the places they visit.

It’s a small way to help people look at traveling as a life-changing experience rather than just a vacation.

To create content that effectively educates and inspires, focus your content around storytelling. You can seek insight from the locals or highlight hidden gems and local experiences that your audience might have otherwise overlooked.

Providing your audience with information that covers local history, culture, and tradition will give them a sense of belonging when they visit and help them to make informed decisions about their travel plans — resulting in a higher level of customer satisfaction and loyalty.

An entrepreneur has just booked a hotel, discovered thanks to a successful travel content marketing

4 Successful Travel Content Marketing Websites

Here are some examples of successful travel content marketing campaigns that have helped businesses boom. You can refer to them when planning your own strategy:

Airbnb’s “Made Possible by Hosts” marketing strategy focuses on educating people about hosted travel and what sets them apart. The company emphasizes connecting travelers with local hosts and experiences as a way for people to find more meaning and connection in their travels. Most of Airbnb’s traffic comes from organic search, and the campaign aims to reinforce its unique selling proposition.

EasyJet unveiled an integrated brand campaign aimed at holidaymakers ahead of the 2022 spring and summer season. The “nextGen easyJet” campaign uses various media platforms including TV adverts, social media , and print to showcase the airline’s eco-friendly stance to appeal to the masses and make their campaign message exceptionally clear.

3. VisitScotland

VisitScotland launched #RespectProtectEnjoy in March 2021 to address the environmental issues associated with a surge in domestic travel to places like the Scottish Highlands. The campaign acknowledges the increased popularity of these destinations while creating awareness of how to treat any place they visit. It is a call to all travelers to be mindful of the impact they have on natural environments.

Delta Airlines utilizes user-generated content by showcasing positive customer reviews, which accelerates their outreach and builds trust and loyalty by guaranteeing that they deliver on their promises. This approach leverages the power of social proof to enhance their brand image and attract more customers.

These examples demonstrate different approaches to travel content marketing, focusing on aspects such as unique selling propositions, eco-friendly initiatives, responsible travel, and user-generated content. By studying these successful campaigns, travel brands can gather inspiration and insights to inform their own content marketing strategies.

Hiring A Travel Content Marketing Agency

In conclusion, a well-executed travel content marketing strategy can yield significant results for your business, attracting new customers and driving revenue. Throughout this guide, we have covered essential aspects of travel content marketing, equipping you with valuable tips and strategies to get started. However, crafting high-quality content consistently can be challenging while running your business.

That’s where a specialized content marketing agency like Mediaboom can be instrumental: by entrusting your content marketing to professionals, you can focus on your core operations, knowing that your marketing efforts will be optimized and effective, leading to consistent growth and success.

Contact us today and watch your business flourish!

By: Frank DePino

travel and tourism content

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Social Media for Luxury Brands – Set Your Brand Apart

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Luxury Content Marketing – Today’s Biggest Brands Promotion

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38 of the Best Travel Content Ideas for Travel Bloggers

38 of the Best Travel Content Ideas for Travel Bloggers

Introduction

It's no secret that travel blogging is one of the most popular types of digital content. So if you're starting a new blog, or are looking for fresh ideas to refresh your current ones, these 38 tips will help you find inspiration and stay ahead in today's competitive market.

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Travel blog topic ideas: travel trip planning, 1. what to pack.

Preparing for a trip is an exciting process. You may do all the necessary things as buying tickets and booking a hotel, but forget to pack travel essentials.

Thus, you may help travelers save time on planning and give them a list of items to carry on.

2. Travel Insurance Options

There are several reasons why you should purchase travel insurance before your next trip. Travel insurance can protect you from potential problems that could occur while away from home, including lost luggage, canceled flights, and medical emergencies.

So, you can guide your readers through this important decision and help them select the best insurance provider.

3. How to Save Money For the Upcoming Trip

Every traveler tries to get the best experience out of their budget. So, you can advise readers to smartly and strategically distribute their resources.

4. Comparing Cities

There are a few ways to compare cities. You can do it by population, size, diversity, culture, history, climate, and geography.

5. Buying Cheap Flight Tickets

Here you can share some expert tips on finding cheap flights like Google Flights or Skyscanner. Another is to look for flight deals on websites - Scott’s Cheap Flights or The Flight Deal and sign up for airline newsletters, as they sometimes offer exclusive discounts to their subscribers.

6. How to Pack the Suitcase for

Regarding packing for a trip, there are a few things to keep in mind. First, think about what you need and make a list. It will help you stay organized and avoid packing too much or forgetting something important.

7. How to Survive a Jet Lag

Jet lag is a condition that causes fatigue, insomnia, and other symptoms as a result of traveling across time zones.

Provide ways to avoid jet lag - getting plenty of rest before trips, avoiding alcohol, drinking fluids, and adjusting your sleep schedule gradually before the trip.

Travel Blog Topic Ideas: Transportation

8. what to do on a long rides/flights.

No matter how long your bus ride or the travel is, there are a few things you can do to prepare for it - Bring along a book or magazine to read or download some movies or TV shows onto your laptop or tablet. If you get motion sickness, it might be helpful to bring along something like ginger candy or wristbands that help with nausea.

So, you can deliver tips for making those long rides or flights enjoyable.

9. How to Sleep During Long Rides/Flights

Many people deal with sleep problems during road trips, flights, etc. Thus, your audience may share the same pain point that can help solve.

10. The Cheapest Route to

We all know that feeling of dread when we open our wallets and see how little money is left after paying for necessities like food and shelter. But what if you told your audience there are ways to travel on a tight budget?

You can win the hearts of your customers through valuable and money-saving content.

Travel Blog Topic Ideas: Travel Tips

Do's and don'ts in.

Do's and don'ts provide a fast and scalable way to acquire all the necessary information and be equipped with the knowledge to avoid inconveniences and enjoy travel to its fullest.

11. Top Destination for - Families, Couples, Kids, and Students

If you have a travel blog, you may have a diverse audience with multiple interests. They may look for the ideal destinations for families, couples, kids, solo, etc.

12. X Reasons Why You Should Visit

Convince your readers why the specific destination is worth visiting and highlight all the necessary details that make that place the best option for travelers.

13. Location-Specific Cultural Elements to Be Aware Of

When traveling to a new place, it is crucial to know the local customs. It includes everything from how to greet someone, what gifts are appropriate, and even how to dress.

14. Where and What to Eat In [Country]

When traveling to countries, you may not know what foods and where to try them. So, travelers don't want to waste time and money on random places - they typically research the most recommended restaurants and dishes.

15. What Gifts to Bring Back for Friends

Deciding what gifts to bring back for your friends is tough. You want to find something unique and memorable. But without local tips, you may never succeed.

16. The Best Neighborhoods to Stay in

Many find it overwhelming to pick places to stay. So, be there for your audience and help them solve this problem.

17. Free Things to Do in

Travelers can have exciting days in any city without spending a single penny. So, Your readers will enjoy the article sharing the best free activities around a specific site.

18. What Not to Eat

There are foods that you should avoid, as they can pose a health risk. These include unpasteurized dairy products, raw meat and fish, and certain fruits and vegetables.

19. The Best Currency Exchange in [Country]

When looking for currency exchange, find one offering the best rate and has a good reputation. Therefore, you should explain a few things to look for when choosing a currency exchange:

Travel Blog Topic Ideas: Niche-Blogs

20. things to do alone.

Solo travel has become increasingly popular recently as more people choose to explore the world alone. There are many reasons why people choose to travel solo, including the opportunity to learn more about themselves, meet new people, and experience different cultures.

You can attract this traveler segment with your expert recommendations.

21. Things to Do with Kids

There are plenty of activities to keep kids entertained while traveling. Many attractions offer kid-friendly options, such as child-sized rides, scavenger hunts, and interactive exhibits. Traveling with kids can also be an opportunity to bond and create lasting memories. To make the most of their trip, include some activities everyone can enjoy together.

22. Pet-Friendly Restaurants/Hotels

Looking for a pet-friendly place while traveling can be challenging. But with research, you can find plenty of options that will welcome your furry friend. In this blog post, we'll share some tips on finding pet-friendly hotels as well as our top picks for :

23. The Best Places to Take Pictures for Social Media

Finding the right locations is a half job done for great photos for your social media account. Thus, your readers will enjoy your blog post about the best places for taking beautiful and memorable pictures.

24. Best Travel Backpacks

Backpacks are a must-have attribute for any travel type, and the market for the product is packed.

Often, buyers are dazzled with multiple options and can not make the best decision.

Hence, it is an opportunity for you to attract qualified leads to your webpage.

25. Best Camera for Photography

Traveling in some countries may be a lifetime opportunity, so people often look for the best camera options to capture their happiest moments.

26. Travel Tips for Introverts

An introvert prefers to spend time alone or in small groups rather than in large crowds. They tend to be more thoughtful and introspective than extroverts, and often enjoy activities such as reading, writing, or spending time in nature.

So, this kind of blog will be practical and impressive to that segment.

27. Travel Tips for First-Time Travelers

When you pack for the first tip, you should remember and plan plenty of things:

  • Health and Safety
  • Documentation
  • Destinations

This topic is filled with multiple issues you can build the whole guide around.

28. Things to Do in Winter/Summer/Fall/Spring in

There are a variety of activities that one can do in winter, summer, fall, and spring Locations. One can go skiing or snowboarding in the winter, hiking, and camping in the summer, enjoy the leaves changing color in the fall, or go for a nature walk in the spring. There are also a variety of accommodations available in each season, from hotels to Airbnbs.

This information may attract lots of traffic to your website seasonally.

Travel Blog Topic Ideas: Entertainment

Clubs are widespread as humans have an innate pleasure of dance, and it helps you easily socialize with others and have one of the most memorable nights from your trip.

So, it is a good idea to list the best clubs with great music and the environment.

30. Festivals

A festival is a unique event that is usually held annually. It is often religious or cultural, and people typically attend festivals to celebrate or commemorate something important.

31. Museums

Museums often showcase the past and the life that has been alive in other times and places. Tourists visit at least a single museum to see the artifacts, clothing, and attributes that were common during those periods.

32. Amusement Parks

Lots of rides, games, and fun awaits everyone visiting amusement parks. So, it is a commonly visited place among travelers, and the topic is worth enough to add to your content arsenal.

Travel Blog Topic Ideas: Personal

33. lessons/fails i learned during the trip in.

Personal failures can be some of the most challenging and frustrating experiences in life. No one wants to fail, but everyone does at some point.

But, you can share personal failures with your audience to help them learn from your mistakes and have an easy time during their location.

34. Travel Quotes

When you're writing about travel, quotes can be a great way to add depth and dimension to your stories. They can provide insight into the culture, history, or people you're writing about, and help bring your readers into the experience.

35. Meeting New Friends

Socializing in a different culture is a trip experience in itself. But, you can share your personal experiences and hacks with your audience to help them meet new faces.

36. Inspiring Travel Stories

A travel blog is a great way to share your personal experiences with others and inspire them to explore new places and cultures.

People love reading about other travel experiences. Thus, you can provide valuable information and inspiration to others.

37. Educational Tours

Travel is all about receiving new knowledge and experiences from other cultures. Hence, Educational tours are field trips popular among people and designed to teach tourists about a specific subject or topic.

38. How I Survived in [Country] for 15 USD/daily

Here you can build a great personal story full of challenges and create an engaging article that could draw the reader's eyeballs.

No matter what your travel niche may be, this list of travel content ideas should give you some inspiration for your next blog post.

If you are feeling stuck or overwhelmed and need some help with travel content writing, our handpicked travel writers will help you create high-quality, engaging travel content that will take your blog to the next level.

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April 20, 2023

Content Writing For Travel Websites

Are you tired of writing travel content that fails to attract readers?

Does your website struggle to stand out among the sea of competitors in the travel industry?

If you're nodding your head in agreement, then you're not alone.

In the world of online travel writing, creating engaging and informative content that resonates with your audience can be a challenging task. With so many travel websites competing for attention, it's easy to get lost in the crowd.

But fear not, because with the right ingredients, you can craft content that not only stands out but also drives traffic and conversions.

In this blog, we'll discuss the 10 key ingredients you need to create compelling content for your travel website.

So, whether you're a seasoned travel writer or just getting started, this blog will equip you with the knowledge and skills to make your content shine.

Let's get started on the journey to creating exceptional content writing for travel websites!

1. Captivating Headlines

The first element of travel writing that can help you connect with your readers is a captivating headline.

Your headline should be attention-grabbing , informative, and relevant to your content. It should entice your readers to click on your article and read more.

Some examples of great travel headlines include "10 Reasons Why Tokyo Should Be Your Next Travel Destination" or "A Foodie's Guide to Eating Your Way Through Italy."

travel and tourism content

2. Description of Places and Experiences

Another essential element of travel writing is a detailed description of the places and experiences you've encountered.

You want your readers to feel like they're right there with you, so use vivid language to describe the sights, sounds, smells, and tastes of your destination.

Take your readers with you on a journey and make them feel like they're experiencing everything alongside you by making your content authentic with these details.

travel and tourism content

3. Use of Sensory Details

Incorporating sensory details is another powerful tool for travel writers.

By using sensory language, you can help your readers imagine themselves in the places you're describing. You can use words that appeal to all five senses, such as the salty smell of the sea, the warm sun on your skin, the crunch of snow underfoot, the taste of local cuisine, and the sound of bustling crowds.

Sensory language helps transport your readers to the location you're writing about and makes them feel like they're experiencing it firsthand.

For example, instead of saying "the beach was beautiful," try saying "the soft white sand felt warm between my toes, and the salty ocean breeze carried the sound of seagulls overhead."

travel and tourism content

4. Personal Narratives

One of the most effective ways to connect with your readers is by sharing personal narratives.

Travel writing is all about your personal experiences, so don't be afraid to share your thoughts, feelings, and emotions. Share your ups and downs, your challenges and victories, your fears and surprises.

By creating personalized content , you'll create a connection with your readers that goes beyond just the destination.

5. Unique Perspectives

Offering a unique perspective on a destination or experience can also help you connect with your readers.

Whether it's a hidden gem that most tourists miss or a different way of experiencing a popular attraction, providing a fresh take on things can make your content stand out.

Share your insider knowledge or your unconventional approach to travel, and your readers will appreciate your authenticity. Another way to offer a unique perspective on a destination or experience is by delving into its lesser-known history or culture.

By sharing stories and insights that are not typically found in guidebooks, you can give your readers a deeper understanding of the place they are visiting.

For instance, you could explore the origin of a local festival or highlight the contributions of a little-known artist to the city's art scene. This kind of insider knowledge can make your content more engaging and memorable for your audience.

travel and tourism content

6. Cultural Insights

Travel writing is also an opportunity to share cultural insights and promote cross-cultural understanding.

By learning about and sharing the customs, traditions, and beliefs of the places you visit, you can help your readers gain a deeper appreciation for other cultures.

Share the history of the places you visit, highlight local customs, and showcase the diversity of our world.

7. Local Recommendations

Providing local recommendations is another way to connect with your readers. People love insider tips and recommendations, so share your favorite local restaurants, cafes, bars, and attractions.

Give your readers an authentic local experience, and they'll thank you for it. You can also recommend local events and festivals that are upcoming in your area. Whether it's a music festival or a food fair, people love to know what's happening around them.

Another great idea is to suggest lesser-known places of interest that are off the beaten path. This could be a hidden hiking trail or a unique boutique that only locals know about.

By sharing these hidden gems with your readers, you're not only providing valuable information but also encouraging them to explore and discover something new.

travel and tourism content

8. Historical Context

Adding historical context to your travel writing can also help you connect with your readers. Share the fascinating stories behind the places you visit, the people who lived there, and the events that shaped their history.

By adding historical context, you'll give your readers a deeper understanding of the places you visit. In addition, historical context can also help readers appreciate the significance of the landmarks and monuments they come across during their travels.

For example, when visiting a medieval castle, providing historical context could help readers understand the role it played in the surrounding community and the battles that might have taken place there.

Similarly, when exploring ancient ruins or archaeological sites, sharing the historical significance of those sites can help readers visualize what life was like for the people who once inhabited the area.

9. Humor and Wit

Finally, don't forget to add a little humor and wit to your travel writing.

Whether it's a funny anecdote or a witty observation, adding some levity to your content can make it more enjoyable to read.

Travel is an adventure, and adventures are full of surprises, so don't be afraid to share the humorous moments along the way.

10. Call to Action

Every piece of content should have a call to action, and travel writing is no exception.

Encourage your readers to take action based on your writing, whether it's booking a trip, trying a new restaurant, or learning more about a destination. Your call to action should be clear, concise, and relevant to your content.

Travel writing is a powerful form of storytelling that can transport your readers to different destinations and cultures. By incorporating the 10 elements of travel writing discussed above, you can create content that is engaging, informative, and memorable.

So whether you're a seasoned travel writer or an aspiring one, remember to use captivating headlines, sensory details, personal narratives, unique perspectives, cultural insights, local recommendations, historical context, humor and wit, and a clear call to action. With these elements, you can connect with your readers and inspire them to explore the world.

If you're an aspiring travel writer, don't be afraid to start small. Write about your own experiences, share your thoughts and feelings, and practice incorporating the 10 elements of travel writing into your content.

With time and practice, you can hone your skills and become a great travel writer yourself.

So what are you waiting for?

Start writing today!

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TRAVEL & HOSPITALITY

  • 10 Content Marketing Ideas for Travel and Tour Businesses

travel and tourism content

  • Travel & Hospitality

Oh, the places you’ll go travel marketers, with just a tad bit of steering in the right direction. Travel is an experience – it is exotic and it is compelling. And, it’s way past time all you travel entrepreneurs and businesses realize how powerful is the thing you are trying to sell – dreams, adventures, memories – experience all in all.

All businesses are creating content – but travel businesses have the advantage of being the cool kid of the lot. You already have your stories laid out for you – you just need to package them in the right manner and on the right channels. So, today we’ll talk about content marketing ideas for travel businesses, and how travel marketers can use the power of compelling story-telling in their campaigns to stand out.

travel and tourism content

We are the first generation of both consumers and marketers seeing the gaps between human experience and technological advances bridge up close. And there is no industry better suited to use this to their advantage than travel and hospitality.

True, technology has given you the power of easy discoverability, with all the travel planners researching online for options before making a decision. But, on the downside, it has also given you far more competitors that ever. Now, unlike your times in physical offices, you have to compete with not just your neighboring travel agents, but with the bigger travel planning websites as well.

The competition is fierce – so what do you do to stand out?

Answer – Create better content than everyone else!

This answer may seem simple in theory, but is far more complex in execution. Therefore, this post.

Let’s Talk About the Travel Planning Paradigm Shift

travel and tourism content

I have said this before; no longer are we in the age where booking a tour package meant finalizing a travel destination or a resort on that family friend’s recommendation, walking into the agent’s office, and bam. Travelers have options now – such great options. And indeed, they can! The decision to travel might be taken in a moment of spontaneity, but the time between the decision and booking sees an enormous amount of research. Consider these stats for a moment: And they are doing all of this online. They have a plethora of options to choose over you. It’s not only your 100 other competitors distracting them away, but the omnipresent Google’s curated content as well, with the best real estate on the search housing them – after all they do own the property.

In such a competitive ecosphere, how long would you survive with mediocre marketing? Or, you would survive, but would you triumph?

Where’s the solution?

The solution lies in having a consumer-focused mindset, and everything else stemming from there – create content, a lot of it, but while thinking from customer’s perspective.

1. Single out your Audience Before you Create the Content

A consumer-focused mindset begins with identifying to whom you are trying to sell. You would broadly have 2 kinds of target market, and you have to package the same aspiration differently for these 2 segments.

1. The first are the traditional ones traveling with their families.

2. The second are the millennials and Gen Xs raised on pieced up dreams of seeing faraway places, and nurturing wanderlust rooted deeper than the generations before.

Besides the two, you would also have different segments based on the budget brackets. This classification would depend on your own offering as well – maybe you cater only to the affluents, maybe only the budget travelers.  The secret lies in creating content that would inspire your target audience.

People would say that this type of aspirational and emotional marketing is biased towards big brands, with big budgets backing them. No way! In fact, smaller startups are at an advantage, because they begin with a digital mindset, as opposed to their larger counterparts that have been doing traditional marketing for many decades.

Many smaller travel companies have used highly compelling, customer focused marketing to improve their revenue. No matter what line of travel business you are in – tour operators, hotels, travel curators, or whatnot, you have the power to tell compelling stories , which brings me to the focus of this article – story-telling in travel business.

2. Self-generated Content to Create Stories

If you have a business model where you or an employee (a guide) accompanies the travelers, you can very easily capture the “experience” as photos and videos and share it on your website and other social channels.

i) Photographs

Showcasing photographs of the destination taken while actually on tour, is one of the best content marketing ideas for travel businesses.  WOW Club is one Indian company completely kicking ass at this. They have a very popular Facebook page, accounting to the interesting content that they share with their followers, and the fact that they share real experiences in the form of pictures. Their target audience (women travelling alone) seems to be completely taken by the idea, which is clear from the growing popularity of the company.

They of course have a “cool” factor aiding them as well (that it’s more a women travelers’ club than a regular travel company), which adds to their popularity, but there is no reason why fellow travel companies (especially smaller ones) cannot replicate their success.

This is what they are doing right:

a) Sharing travel postcards: They share tour photos or “postcards” on their Facebook page – which most probably are clicked by the WOW tour guide (also a woman) that travels with the group.

// (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “//connect.facebook.net/en_US/all.js#xfbml=1”; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’)); //

b) Using real people’s photographs on website: Their website is also personalized with pictures from their travel groups. Of course, they cater to a smaller segment – women, in a higher income bracket, but they are doing it perfectly right for their audience. Their posts are exciting, personal, and aspirational for women who would one day want to travel alone – thus enticing others with a similar mindset to join in, expanding their audience size further.

travel and tourism content

You can film some excerpts from the expedition and share them on their website. Many businesses are already doing that.  GreatWideOpen , a travel company that connects travelers to local tour operators is an example. These videos show interviews with the travelers on the expedition, tour experts leading them on etc. People planning their trips can get an idea of how how the experience would be, and make a choice accordingly.

 3. User Generated Content to Create Stories

I) photographs/videos.

People that love to travel, love to document their journeys in the form of photographs/videos, and share them as well. You can ask the people who bought the package from you to share these experiences with you. You can then showcase them on your website (and social channels), along with their testimonials.

Channels other than website to capitalize this on

Social Media: Instagram and Pinterest  are great for sharing this content in addition to travel business’ favored Facebook, even though they are just growing in India.

The best part – it’s not really a whole lot of extra work for your marketing team – you already have the content (or the users have it), you just need to promote them on the right channels (and that becomes easier with this exhaustive checklist for content promotion ). There’s more about Instagram and Pinterest as photo-content channels later in the post. 

ii) Testimonials and Reviews

travel and tourism content

Before people take a trip, they want to make sure of what kind of experience they can expect at a particular destination. Photographs and testimonials from fellow travelers affect their travel plans quite a bit because of this. Consider these stats: Reviews on TripAdvisor and Google Reviews are especially helpful for you as Google pulls them in organic search results as well. Bangalore based activity and travel curation company, Thrillophilia is doing that right. They have TripAdvisor reviews embedded on their site, in addition to video and email reviews .

iii) Contests

If you have a decent social following, one of the best content marketing ideas for travel is a contest. You can ask your followers to share photos, and their experiences with your service. Not only is it a great way to source  user generated content and engagement, but it can be used as social proof as well. Channels you can run it on:

a) Facebook

AirBNB (a network of accommodations offered by locals) ran a contest on Facebook, called Destination Honeymoon. 

To increase their brand awareness and drive traffic to their website.

What needed to be done

Couples had to share their photographs with AirBNB’s Facebook page and answer a few questions; the ones selected by a panel based on their answers to the questions, and general likes by Facebook users would win a dream honeymoon package.

travel and tourism content

The campaign was successful, and drove engagement in the form of 10, 299 votes (Source: Strutta ).  Here’s how the contest looked:

b) Instagram

This is a platform where you market for discovery. Instagrammers are the ones that would actually engage with your photo-contests, therefore you need to have a presence and a decent following there yourself, before you can run contests.

c) Pinterest

People that create travel wishlists, dream destination bucket lists etc. are on Pinterest, and so are travel bloggers. Beautiful user generated and your own photographs would do wonders here.

How would this help?

The people repinning or following you might not buy from you, but would definitely spread word about you, and be your brand ambassadors, as long as you keep sharing interesting swoon-worthy content.

Example Campaign

Hotel deals website  JetSetter once ran an awesome campaign on Pinterest “Pin it to win it.”

Aim To improve traffic to the website and increase stickiness.

People were invited to create “The ultimate destination pinboard” , across several categories, like escape, adventure etc, with relevant pictures. The winners would get to be JetSetter Curators, meaning they would be sent to dream destinations under the category of their choosing.

travel and tourism content

During the campaign, the pageviews on JetSetter increased 150%, the referral traffic via Pinterest increased 100%, and the bounce rate decreased by 10-15%. (Source: Mashable ) Yes, Pinterest is not yet enormously famous in India, but it is decently famous in the your business category, so you might want to try it out.

 4. Influencer Strategy

If you talk about famous travel bloggers, photo-bloggers and the likes on your own blogs, it would gain the attention of not just these influencers and their followers, but virtual tourists as well (people searching for travel related content on the web).

There is a strong possibility of these 3rd category of people to become your customers, if your content entices them enough. Many of the influencers’ followers would fall in this category as well.

Hotel Trident’s #tridentsocialhotel Campaign to Engage Influencers via Twitter

Hotel Trident, Hyderabad ran a 2-day campaign (last year, December) encompassing Twitter + Facebook + Instagram + FourSquare, and 2 travel bloggers battling it out across several challenges. Even food orders were taken via Twitter.

It created quite a buzz, with the engagement happening among Hotel Trident, their followers, the bloggers and the bloggers’ followers with the hashtag #tridentsocialhotel. And, that wasn’t a one-time campaign; Hotel Trident ran the same campaign in one of its Mumbai Hotels early this year, and trended nationally for it, and created quite a bit of engagement once again.

This “Case Study” would tell you what they did:

Learning from the mistakes

And, they did turn out to be pretty good social listeners as well. During their December campaign, they had shared the bloggers’ room numbers via Twitter as well. It was pointed out to them publicly that it invades privacy; they implemented the learning in the March campaign, by DMing this kind of private information, instead of tweeting it.

The campaigns not just created a lot of engagement but got them new followers as well. You can find out more about the campaign here .

 5. Blog Strategy

This is an extension of both your self-generated and user-generated content. Thrillophilia have been doing an awesome job at creating content on their blog. Of course, with the exercise they have built a good community of brand advocates as well.

Not only do they generate awesome content on their blog, with exciting topics like “21 Best Backpacking trips in India to add to your bucket list”, that have enormous sharability, but interview travelers and source guest posts as well.

Lead Capture Content on Blog

Everything we have discussed thus far were discoverability and engagement campaigns to a large extent. However, after driving traffic to your site, you have to try and capture the lead details as well, especially if the visitors are not immediate buyers. The first offer that you see on Thrillophilia’s blog is a “Travel Guide” in exchange for your email address and name (they subscribe you to the blog in exchange for these basic details).

travel and tourism content

This is a pretty good strategy, because the casual virtual tourists that would land on a post might subscribe to this, and the next time they are planning their trip, or an activity, Thrillophilia would be in their inboxes and on their minds.

6. Use Email Wisely

Email has been every smart direct marketer’s choice of communication for a very long time, and still remains so even with the advent of social media and other fancier content marketing channels. This is not without a reason. Email gives you the power to communicate one-on-one with your prospects, and you should not let this opportunity slide .

You can combine the power of technology and story-telling to create highly customized emails and strike a real chord with the prospect. See how Etihad Airways has used it.

Etihad Airways pre-flight upgrade email

travel and tourism content

Now the email goes out to customers that are travelling long distance and travelling solo (so it is highly customized offer).

Travel marketers can use this in a very efficient manner. For instance, if someone booked a 2 adults and 2 children tour with you last year, it would not make sense for you to send them a solo or couples only adventure tour this year. Send them family offers instead.

7. Content’s Best Friend – Mobile-friendliness

People do most of their travel search on mobile, and if your website (where most of your own content is housed) is not responsive, you are not just losing immediate bookings, but you are losing credibility in their eyes for future bookings and recommendations as well.

travel and tourism content

Consider these stats: That’s way too many people looking for information on mobile, you do not want to miss out on them.

8. Never be Tempted into Taking the Easy Road – Content Spinning

Let’s face it, you have one thing to sell – the place (and the experience associated with it). You have 100 other competitors trying to sell the same place, a similar projection of experience, and not enough bandwidth to create content that is unique and enormously appealing.

travel and tourism content

You might, in these cases, be tempted to take the easy path – of taking content that already exists on the web, and spin it around to place it on your website. I have only one advice for you – refrain! This may seem like the easy option, and might even work for some time, but Google’s junk finders are getting smarter by the minute, and you don’t want to be in its path when the wrath unleashes the next time.

9. Be Data-driven While Creating a Content Strategy

This should be the very first point in any marketing strategy, but there’s a reason why I have kept it almost at last. I would use a Hitchhiker’s Guide reference, because this post is about travel, and because Hitchhiker’s is awesome.

“The Answer to the Great Question… Of Life, the Universe and Everything… Is… Forty-two ,’ said Deep Thought, with infinite majesty and calm.” “Forty-two!” yelled Loonquawl. “Is that all you’ve got to show for seven and a half million years’ work?”

“I checked it very thoroughly,” said the computer, “and that quite definitely is the answer. I think the problem, to be quite honest with you, is that you’ve never actually known what the question is. ”

travel and tourism content

Those that have read the book, would know what I am trying to reference. For others, according to “The Hitchhiker’s Guide to the Galaxy”, the ultimate answer (to life, and universe and everything) is 42. The problem with the answer is that nobody quite knew (or knows) the question.

You can have all the metrics at your disposal, but you have to really know what it is you are trying to measure to make sense of the data.

You have to decide what your goal is – with any strategy.  You have to be sure of what you want to do with your content – improve conversions, improve engagement, reduce bounce rates etc.

I quoted this point last, just to drive home the fact that just because all of these campaigns worked in case of the quoted examples, doesn’t mean it would work for you too – so define goals, run campaigns, create content – measure . Change strategy if it doesn’t give you ROI.

 10. Prepare to handle the Negative Impact of Easy Technology

A) first, try to provide the best experience.

Super-connected travelers might really boost your reputation by giving you awesome reviews, but sometimes, things might turn the other way round as well. You cannot have dirty bed-sheets and expect that they would not tweet about that, if they can tweet about an awesome cocktail you served the last time they were here. People can be ruthless, and if they pay for an experience, they will not compromise.

b) If you do mess up, take responsibility, and make it right

In service industry, goof-ups happen; somethings are bound to go wrong, people are bound to get pissed off, but you cannot just ignore a negative feedback , and delete it off the website.

You can do that on  your own properties, but not on rented properties, like TripAdvisor, Google reviews and the likes. Not only would your reputation take a hit, if you do that (nothing can be swept under the rug, when people are so incredibly connected socially), but you would see the impact in the search rankings etc. as well, with Google now taking a head first plunge into the travel search industry as well. They display reviews from all of these external websites, and they would show up. You cannot hide them.

c) Monitor and Listen

Instead, what you need to do is keep listening; have your social mention monitoring set up using any of the tools like HootSuite , Mention etc. and listen for what people are talking about you.

d) Have an Appeasement Plan

If something backfires, have a compensatory back-up plan; appease agitated people with something like a complimentary travel kit (depending on the enormity of goof-up), and they would at least have the satisfaction that you are listening, and not ignoring customer grievances.

So, that’s it!

These were a few content marketing ideas for travel and tour businesses to create engagement, traffic, and new sales leads. What are your strategies – are you using content?

travel and tourism content

Meenu Joshi works with the Content Marketing team of LeadSquared. She consults with multiple clients on leveraging content to generate and nurture leads. You can connect with her on Twitter

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Content marketing Trends - user generated content for travel

Tourism Content Writing: How to Promote Your Tourism Business Through Blogging

If you’re a travel professional and you own a travel business, investing in tourism content writing is an idea worth considering. For that purpose, you will need a blog on your website.

So how do you create a successful blog to attract more visitors to your destination?

I’m going to try my best to keep it short to give you a few tips and tricks when it comes to starting a travel blog to promote your tourism business .

The first step is to create your website if you haven’t got one already. You can use WordPress or Wix, for instance.

Steps for an effective tourism content writing strategy

When you have a registered domain , you can promote your tour offers and services online, accept online bookings and so on and so forth. But to make all those efforts efficient, you definitely need a tourism content writing strategy and a blog.

Setting up a blog

There are a two ways you can do this:

  • Creating your own blog inside your website or
  • Using blogging platforms

The first option is to create a blog that’s integrated into your website, you can do that in a subfolder, for example “www.mytourbusiness.com/blog”. The second is using platforms such as Medium , in that case all you need is to create an account and start publishing.

Though, I recommend you go with the first option. Why? Because your goal is to promote your tourism business website in order to attract visitors and potential clients.

Decide on the topics

Before you rush into tourism content writing, consider what would you write about .

Have in mind the target audience for your travel blog.

What would they like to read about?

Is your destination best visited at a certain time of the year or do you offer different activities all year round?

Here’s a title for you: Best Time To Visit ________ . You can write a lengthy blog post just about that for starters.

Additionally, you can use your blog to showcase your company, services, as well as show off your experience in the field.

Writing paper tourism content writing

Take into consideration what kind of services and tours you’re offering. Check out what your competition is doing.

Take this as a travel content writing example, if you’re offering boat excursions on the Adriatic coast, make sure you offer quality content that relates to what your business does. Use the blog post to inform travelers about the Adriatic coast, tell them what’s so interesting about visiting the Dalmatia and its many islands. Talk about what they can experience and see if they decide to take your tours.

Create an editorial calendar

Step up your game. Write down all the topics you think of and create an editorial calendar.

You can use Google Sheets or another app to keep track of your blog posts and topics, I use Notion for example. Devise a plan and stick to it.

As you go and keep a track record, you can tweak a few things along the way—for instance, how often are you going to blog. You might start with once a week and see how it goes. It really depends on the type of travel business you run.

Tourism content writing is all about storytelling

I’m pretty sure you already know this by now, but it’s doesn’t hurt to go over it again.

Every destination has its own unique story. Even your tour business has a story which you can use to establish your brand.

The thing with stories is that they get tourists interested and curious to find out more about a place they’re going to be visiting. It sheds new light on a destination.

Storytelling is an old yet powerful tool to promote your tourism business, so better you learn how to tell a good story .

Before you start with tourism content writing, you need to recognize who you’re writing for and what is the story you want tourists to hear about . This means you need to do your research. Get to know the history behind your destination and places of interest. Take notes on every single detail you can get your hands on.

What is it that brings people to a specific destination? Use that to your advantage.

Let’s take the island of Hvar in Croatia as an example. It’s known for its extraordinary beauty, history, lavender fields, olive oil, the oldest theater in Europe, etc. There are also a lot of legends and tales about Hvar, such as the origin of the Tudor family in Milna on Hvar. Or take the island of Brač with its mystical tales about how dragons ruled the island.

Typewriter representing tourism content writing

Write about hidden gems, coves, architecture, historical events, local cuisine, etc. Tell tourists how exciting this particular place or activity could be.

Name all the reasons why they should come and visit.

You can always use the historical data and folk tales to make your destination or tours more tempting. However, don’t get carried away and start making things up. 

If you’re a tour guide then you might even know all those stories by heart, you just need to put it in writing.

If you don’t want to reveal the whole story right away, save the best parts for the tour and give people only a sneak peek.

By telling a story, you’re basically presenting your storytelling talent and the power to grab people’s attention with interesting topics. Also, travelers get to meet you and your brand by following your blog. They get to virtually meet you and how you do your business before they actually book anything.

Time to blog

1, 2, 3, GO!

Sounds simple enough, right?

You may think that tourism content writing is easy and that you can carelessly open up a Word document and start typing.

That’s not always the case. Sometimes it’s best to check out a few best practices before you get started.

  • Decide on the language you’re going to use. Or you going to write in your mother tongue or in English? It all really depends on your travel blog target audience.
  • Have a proofreading tool, such as Grammarly . You don’t want any typos to sneak up on you, now do you?
  • Be sure how to model you post. Tourists want information that’s easily digestible, credible, and timely.
  • Use plenty of headings and keep your paragraphs short and interesting. The goal is to spark people’s curiosity.
  • Have in mind that longer content ranks better as long as it’s relevant and useful to your audience. Spend as much time promoting your content as you do creating it.
  • Always include a call to action and make them perfectly clear. For example, tell people to subscribe to your weekly newsletter, book a tour, read related articles, etc. It doesn’t really matter, just decide on one CTA and don’t make people think what they’re supposed to do after they read your blog.
  • Don’t overwhelm potential clients with information. Prioritize your content. It might be a better idea to blog periodically but offer quality content than blog randomly about every little thing that pops into your head and has no actual meaning to your target audience.
  • Write persuasively. After all, the main purpose of maintaining a blog is to promote your tourism business, which means selling (tours, excursions, accommodation, tickets, and others). You’re selling an experience.
  • If writing is just not your cup of tea, you can hire a freelance blogger or a freelance content writer to be in charge of your tourism blog. Or… you can make an arrangement with a travel blogger to come up with a guest post from time to time. (further reading: How to Make sure Travel Bloggers are Right for your Tour Business? )
  • When running out of ideas, don’t panic—you can always turn to customer reviews and build an interesting post, especially if they’ve attached quality photographs when taking your tour.

Don’t forget that it’s OK to be honest and don’t be afraid to show your vulnerability. Your clients will appreciate the honesty. That’s pure travel content writing.

Does SEO apply to your tourism content writing?

The answer to this question is yes.

If you’re using WordPress, you could try a plugin called Yoast which takes care of everything you need at the beginning. However, it doesn’t hurt to know at least a thing or two about SEO for tour operators.

First things first, a single blog post isn’t enough to rank for a certain competitive keyword. I’ll be upfront with you guys, matching the exact phrase is becoming irrelevant.

And no, I’m not saying you should ditch SEO altogether. Focus on user intent rather than wasting your time with stuffing your blog posts with keywords. Keyword stuffing is dead. I repeat, keyword stuffing is dead.

Nowadays, you must focus on building multiple keywords into one blog post if you want to see any real results. This is called keyword clustering and you might want to read up on that after finishing this article.

There are plenty of tools you can use to measure and optimize your blog’s performance. Here are some powerful tools to help you with SEO:

  • Google Marketing Platform

Share your blog posts on social media

Ok, so your tourism content writing strategy is finally taking off, now what?

You share it on your social media accounts! Honestly, I can’t stress enough just how important it is to have an online media presence and share your content on the Internet with your travel blog audience.

Sharing tourism content writing social media

For a detailed guide on this matter, check out this blog post:

  • How To Use Social Media To Promote Tours

Enrich your blog with prominent visuals

Make sure you use quality photographs, preferably your original ones and not stock photography. By adding amazing photos and videos (why not) you can strengthen the effect of your blog.

Tour operator taking pictures for tourism content writing

Photographs help you tell your story. How else are you going to promote your tour business if not with the help of great content AND gorgeous photos?

  • Tour Provider’s Cheat Sheet – Win Customers with Authentic Photos [Infographic]
  • How to Make Remarkable Tour Photos
  • Best Free Photo Editing Apps for Breathtaking Tour Photos

Implement an online booking button

Blog posts offer a great opportunity for you to add a “Book Now” button so your customers can book your tour, activity or service directly from your website while they’re reading your blog post.

  • Advantages of Using Online Booking Software
  • This Is What the Most Effective Booking Button Looks Like
  • How To Grow Your Tour Business Via Online Marketing

Use Orioly to add a customizable BOOK NOW button to your website and get bookings 24/7 . The advantage of this is that your customers can then book directly on your website at lower rates.

Going beyond tourism content writing

Are you struggling with the idea of how to grow your tour business through various online marketing channels and strategies?

For a detailed guide on best digital marketing practices, we’ve prepared a comprehensive 60-page eBook that you can download for free.

Banner comprehensive guide to online marketing in tourism

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BUSINESS STRATEGIES

14 best travel and tourism websites to inspire your own

  • Kylie Goldstein

Travel website of Villa Aphrodite showing a sunny destination

While the pandemic affected many industries, it irrevocably changed the travel and tourism sector. As the World Economic Forum reports , “In 2020 alone, the [tourism] sector lost $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe. Moreover, the halt in international travel gave both leisure and business travelers the chance to consider the impact of their choices on the climate and environment.”

That being said, airline ticket prices are starting to rise again and airports are struggling to keep up with demand. Furthermore, amid current economic and environmental shifts, more travelers are seeking sustainable tourism options—and the industry has begun to adapt.

Whether you’re new to tourism—curating local experiences or renting out your home—or a travel veteran who has weathered the storm of tourism woes, there’s no better time to create a website for your tourism and travel types of businesses - its the perfect service business idea . We’ve compiled a list of some of the best travel websites, plus a few tips on what to include on your own.

Read Also: How to start a business

What is a tourism and travel website?

The tourism and travel industry has become more accessible than ever. The internet has made it easier to research, plan and book trips, all with just a few clicks. You can find everything from flights, hotels, and restaurants to car rentals and local experiences online.

A tourism or travel website serves as an information hub for prospective travelers planning a getaway. Today, people travel for a range of experiences—babymoons, staycations, voluntourism or bleisure—you name it. So, provide as much relevant information as possible to help users plan their trips.

When creating a travel website, entice travelers with blogs or video content that offers insider tips and local secrets. You can discuss practical information like local currency, customs and expectations, or review or rating popular destinations. You can also supply average local prices for travel necessities, offer tips for transportation or even add a Google Map of your favorite spots.

Tip: You can understand how to plan your website , then make your hotel website with Wix, complete with ready-made travel and tourism templates .

Best travel website examples

Let’s explore a range of tourism website examples, all built with Wix:

Inward Travel

Tourism Richmond Hill

Echo Fitness

African Empire Tours

Champlain Tours

Bella Vista

Home Sweet Home

Immanuel Wilderness Lodge

Sea Breeze Panormos

Jon's Carmel Marketing Cooking Class and Food Tour

The Berlin Storyteller

All Inclusive Vacations

Twende Zetu Kilimanjaro

01. Inward Travel

Creator Noå runs Inward Travel to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands.

Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon.

Inward travel website homepage showing natural landscape in the Netherlands

02. Tourism Richmond Hill

Canadian-based Tourism Richmond Hill’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination.

Tourism Richmond Hill homepage with images of a chef preparing food

03. Echo Fitness

Don’t let the name fool you, Echo offers much more than just a fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear CTAs to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s social media bar also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews.

Learn more: Travel business names

Echo fitness travel website showing tranquil mountains and forest

04. African Empire Tours

African Empire Tours immerses travelers in the culture, architecture and natural splendor of Asante, Kongo, Songhair, Zulu and Ethiopia. The tourism website clearly outlines the five tour destinations and gives a clear itinerary example.

African Empire Tours also smartly includes a clear Subscribe form above their contact information to engage with prospective travelers in the research/deciding phase of trip planning. Adding a subscribe form can help you keep visitors up to date on your business offerings.

Homepage of African Empire Tours with welcome message and background of giraffes walking

05. Champlain Tours

Champlain Tours puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust.

Champlain Tours travel website showcasing mountain backdrop

06. Japan Time

Japan Time’s Tom and Stav share their first-hand experiences with a range of thoughtful blogs, guides and tips for other travelers looking to make the most out of their experience. They break down the essentials like travel budget, transportation, food as well as holidays and cultural traditions in the land of the rising sun. The travel site also includes experiential tours like a “Culinary evening in Osaka” or “Ikebana techniques” that visitors can directly book online.

Japan Time travel website homepage with mountains in the background

07. Bella Vista

Ciao Bella—arriving at Bella Vista’s vacation website offers an instant escape into the Sicilian countryside. Parallax scrolling brings the hotel to life; from a close up shot of a mouth-watering cannoli to the gorgeous view their property boasts, visitors will want to book a vacation and sign up for Italian lessons, too. This is one of the best hotel websites we've come across, as the captivating photos take you on a beautiful Italian getaway.

Bella Vista travel website homepage with overhead view of Italian terrace and table set with breakfast

08. Home Sweet Home

Sometimes when vacation planning, you want a home away from home rather than a big to-do. Well, at France’s Home Sweet Home, you can choose from three uniquely styled rooms fit for comfort, relaxation and fun. Take a closer look at the photo gallery for every room and start to feel that vacation vibe seep in. Our favorite part? Their on-site private spa services.

Home Sweet Home tourism website with pool and patio landscape

09. Immanuel Wilderness Lodge

For those seeking adventure, consider Immanuel Wilderness Lodge, located in the Namibian Savannah. This family-run lodge has earned a collection of rave reviews and well-deserved TripAdvisor awards. For those who prefer to know exactly what to expect before arriving, their amazing 360° virtual tours show off their accommodations, lobby, restaurant and surrounding property.

Immanuel Wilderness Lodge poolside with lawn chairs in the shade

10. Sea Breeze Panormos

Is there anything more exotic than a Greek vacation? After browsing their travel website, you’ll know why the four properties comprising Sea Breeze of Mykonos offer a quintessential vacation spot. Look at the romantic views, pristine accommodations and learn about what this magical island offers.

Using a teal Book Now button pops out amid the muted gray background, helping users know exactly what to do upon entering the site.

Sea Breeze in Panormos Mykonos travel website on white stone backdrop

11. Jon’s Carmel Market Cooking Class and Food Tour

Almost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now.

Jon also uses a Wix pro gallery to showcase the vibrant colors and flavors of the food market. His contact information is easy to find, and includes links to all his social channels, including his TripAdvisor rating.

Jon's Carmel Market cooking class and food tour homepage with Jon wearing a red hat and apron

12. The Berlin Storyteller

Dennis Behnke, a Berlin native offers his tour services and in his own words, “Be it on foot and public transportation, be it on bike or in a van, let me help you create your perfect Berlin private tour.” His thoughtful and well-organized tourism website includes a clear list of his unique tours with detailed descriptions and lengths. Behnke has native experience and insights into the diverse city.

He includes his TripAdvisor rating directly on his homepage alongside a personalized explanation of his experiences, effectively reinforcing his brand name as the Berlin Storyteller. Working as an independent tour guide is a great service business idea. It can be a great side hustle or full-time venture if you have detailed knowledge of a city or specific destination.

Berlin Storytell tour guide website showing The Reichstag dome in Berlin

13. All Inclusive Vacations

This travel website asks users a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out and to receive a range of all-inclusive vacation packages.

This travel website also offers visitors drone video content, providing a bird-eye’s view and immersive look into each exotic getaway. In addition, All Inclusive Vacations includes their team’s photos, letting prospective travelers know who they’re talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions as well.

All Inclusive Vacations travel website with a tropical beach

14. Twende Zetu Kilimanjaro

For hikers looking to experience iconic Mount Kilimanjaro, this travel website offers practical information including medical details, experiential knowledge, trip schedules and trail guides. Users can easily navigate the clearly laid-out information, helping them to understand the most relevant information before such an exciting hike.

Twende Zetu Kiliminjaro travel website with the face of Mount Kilimanjaro

What to include in a tourism and travel website

Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following:

Easy-to-use scheduling software

High-quality photography and images

Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping

Packing advice

Maps and directions

Public transportation information (note if users need to download apps in advance)

Air travel and airport information

Language guidelines and local slang

Clear links to social media channels

Contact information

Reviews or testimonials

An online store to buy branded or local merchandise (use an online store builder  for this)

Ready to create a blog  for your travel website?  Make one today. Or read more about how to start a travel blog .

Travel and tourism website design tips

Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind.

Include a logo.  A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels.

Ensure a cohesive design.  Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples  for inspiration.

Use images.  For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site.

Don’t overload pages.  Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features. Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile.

Think about site hierarchy.  As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers), but it will also make it easier for Google’s search engine robots to scan and index your pages.

Make it mobile friendly.  Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs.

Lean into templates : Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix: Travel services templates , Travel agency template , Food and travel website templates , Travel blog template , Travel documentary templates , Hotel and BnB website templates.

Villa Aphrodite homepage on desktop and mobile showing Grecian landscape and white buildings

Consider SEO.  If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines.

Maintain your travel website . Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience.

Try out new technologies.  Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer  to give users a virtual tour of your destination.

Travel and tourism websites FAQ

What are some famous examples of travel websites.

There are many: Skyscanner, AirBnb, Kayak amongst others.

What are the different types of travel websites to create

Related posts.

How to start a service business in 8 successful steps

60+ Best service business ideas

15 best hotel website design examples plus tips for creating your own

Was this article helpful?

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travel and tourism content

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Shopping cart items, 25 social media content ideas for travel.

travel and tourism content

On social media, the content you post is critical to engaging your audience and creating a solid fan base. Yet, many travel professionals struggle with knowing what to post. Whether you are wondering what to say on Twitter, Facebook, blogs or any other channel, here are some travel content ideas to help get the creative juices flowing:

I’ve said it many MANY times : travel is an experiential product and the best way to get people thinking about travel is to show them fun places to go and fun things they can do while they are there. If you can, share personal or client photos of destinations you want to sell. They don’t need to be professional shots and often work even better if you’re in the photo doing something silly! I’ve had many travel agents report that they sell at least one or two packages they wouldn’t have otherwise every time they post photos of a trip they took.

If you don’t have photos of your own,  Flickr  is a great spot to find amazing shots of every type of destination around the world. Do a quick search and link (don’t steal!) to particularly amazing photography that you think your audience would enjoy.

Videos are also a great way to inspire customers to travel and usually works even better than photos because of their interactive nature. Once again, you don’t always need a professionally shot video to attract attention. A home video of a particularly memorable moment, useful information (like the view of a new cruise ship cabin), fun activities or footage of a new resort will do the trick. Got a knack for humor or publicly humiliating yourself without worry? Great! Use it to your advantage when you create your videos. The funnier the better!For those who are a little camera shy, don’t despair!  YouTube  is a great resource for videos of all kinds.  With a little imagination you can search and find some pretty amazing clips.

3. Useful links

The latest traveler alerts, a list of recommended items to pack, articles about the hottest trends in travel – think about what would be useful for your readership to know and you’ve got some sharable content. This is your chance to show off your expertise as a travel professional and provide your potential customers with information that they may not find otherwise.

Not sure where to find this information? Blogs, news sites, and trade press have articles that can fit the bill. You can also use  Google Alerts  to monitor the web for articles on just about any topic.

4. Blog posts

This one should go without saying, but too many people don’t think about it. If you publish regular blog posts, PLEASE remember to post links to them on Facebook, LinkedIn, Twitter, etc if you have accounts there. Most blog platforms will allow you to connect your blog to other social channels automatically if you have trouble remembering to post.

5. Destination fun facts

Everyone loves a good bit of trivia or little known facts! It’s entertaining, informative and can again help position you as an expert in your field. Many tourist boards and hotel properties have fun facts available through their marketing department. Just ask to see if they can help you out.  Otherwise, the web is always a good alternative!

Engage your audience by asking them questions about things like their favourite vacation spot, what type of perks they like to get from their agent, what makes their holiday a perfect one, etc. Get them talking to you AND use the opportunity to do a little behind-the-scenes market research to find out what you can do to win and keep their business.

7. Event announcements

Are you attending your local travel show or hosting a consumer evening? Let the world know where you will be and when! Invite your fan base to come see you.  You might be surprised by how many of them show up…and bring a friend!

8. Top 10 lists

Quick, useful and always a good way of giving quick recommendations on destinations to see, things to pack, attractions to visit and more. You can either compile your own top 10 or link to someone else’s. Bonus points if you create your own with photos or video!

9. Community work updates

People like to know that you care about your community.  If you or your team partake in community service or charitable work, share information like updates about your latest donation, photos of your team volunteering, or news about your favourite charity.

10. Contest announcements & updates

Contests are ALWAYS a popular thing. If you choose to run one, you can build anticipation and buzz by posting regular updates. Whether you talk about the prizes, highlight funny entries, countdown the days until the winner is announced or something else, you’re sure to get attention (and probably new followers/fans/readers) really quickly.

11. Travel updates

Here’s another great opportunity to showcase your expertise as a travel expert. Share updates about your favourite suppliers (new bathtubs in every cabin? Service upgrades at a resort? New designer bag with every purchase? Ok…maybe not the last one, but you get the point) or important travel updates about specific destinations (everything from new passport requirements to travel warnings).

12. Ship inspection information

If you are a cruise expert and visit ships while they are in port, by all means, share pictures and reviews with your fans.  They WANT to hear your expert advice to know which ships are worth sailing.

13. Fam trip reports

I know too many agencies who require these reports from staff and then stuff them in a folder where they will never be seen again. You are experiencing travel while on these Fam trips and NEED to share those experiences with your fan base. This can be in the shape of photos, videos or blog updates. It doesn’t really matter. Either way, tell them what you liked, didn’t like, recommend and find amazing. If you do a good job, you may get a booking or two out of the experience.

14. Client stories

Ever get an email from a client who tells you how GREAT their trip was or wants to let you know about something funny that happened? If so, ask for their permission to share it with everyone. It acts as a testimonial for you and can be entertaining all at once.

15. Answers to common questions

If there are travel questions you get regularly, use the opportunity to share the answer with a wider audience. It may even prompt your fan base to ask you more questions and start engaging. Again…show everyone that you know your stuff and the bookings will follow!

16. Opinions

If something is happening in the travel community and you have an opinion to share, you can use your social channel to do so.  However, I would caution you to think twice about being excessively controversial or political as it may turn some people away. Some controversy is ok, but too much can be hard to handle for some people.

17. Travel tips

These can be quick tips or longer blog posts about your recommendations. Just like the fun facts, top 10 lists, and other ideas listed here, they help position you are the expert that your are while being useful.

18. Behind-the-scenes updates

If your teams is planning an event or preparing something big, there is always interest in seeing you have fun behind-the-scenes.  Be creative here with photos, videos, stories and staff comments.

19. Favourite quotes

Inspiring travel quotes are fairly easy to find (Google to the rescue!) and quick to post. If you are out of inspiration for the day, a quick quote can keep the engagement going with minimal effort.

20. Staff picks

Get your whole team involved in recommending hotels, resorts, cruises, activities or whatever else you can think of. This can be really fun for everyone and helps showcase your agency as a whole.

21. Interviews

Think written or video interviews with people on your team, a destination representative, hotel partner, etc.

22. Funny Stories

Whether it’s a cartoon, a funny video, an anecdote or the joke of the week, humor always goes a long way!

23. Updates from the road

This is where you bring out your inner journalist.  If you have access to an internet connection or a smartphone while on the road travelling or attending events, you can provide live updates.  This works particularly well on Twitter or Facebook where updates can be quick and short. Blog posts take some thought, but you could still provide one update per day once you have a chance to slow down a bit in the evening.

24. Milestones

Did you just get a new specialist certification? Did your agency win an important award? Maybe you got featured in the local newspaper. It’s time to let everyone know so they can share in the joy and find out how fabulous you really are!

25. Travel deals

I saved this one for last because it seems like the most obvious choice, yet it’s not always the best one. Depending on your sales goals, you may not want to attract the bargain hunters looking for the best deal. I’ll leave it up to you to decide if deals are a good choice for you.

It’s not as hard as it may seem. Many of the ideas above are already available within your agency or on the web.  A simple Google search or using  Google Alerts  can help you stay in the loop and find interesting content quite easily and without gobbling up your precious time.

Now it’s your turn…

Have you had success with any of the ideas above? Or perhaps I’ve missed a few good ones that you’d like to share?

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spring and forest

The ultimate guide to creating valuable content for travel businesses in 2021

  • Håvard Utheim
  • December 11, 2020
  • English , Marketing

Travel and tourism is the worlds largest industry. It is needless to say that creating content that actually gets in front of your potential visitors is hard. It is probably harder to be visible in travel, than in most other sectors. If you actually get good reach with your content, it is also hard to make people remember your brand. 

With this I have warned everybody that thinks this marketing is easy. If you are not walking the extra mile, you probably should find other things to spend your time on.  It would be far more useful.

But, for the ones willing to make a real attempt, I have good news.

You don´t need to reach everybody, all the time. You can narrow down, and focus on your target audience. There are a lot of strategies to reach the ones that you are interested in reaching. The fact that internet is overcrowded with content doesn’t mean it’s crowded with quality. Not crowded in every single niche either. You have great opportunities my friend.

Find your target audience and serve them

You should have a target audience. If you don´t have it yet. You must get one. Create personas, avatars or whatever you choose to call them. Analyze your existing customers and see what engage them. That should be an indicator.

If you run a small business it is likely that you have created something that you personally like and would use as a traveler. This makes marketing easier. You have a great example of your target audience right in front of you. Create content that give value to people like you.

In other words, write for your self!

There are many touchpoints and arenas to engage with your audience. And there are many pain-points that your business can help them overcome.

Try to think about content marketing in travel as an opportunity to build trust. Create moments they will remember and always create value for the adventurers, families or business travelers you want to serve. Always create value, make your content worth their time. Then they are more likely like you.

Are you targeting adventure lovers with a weakness for good wine? What are their pain points?  (I don’t mean hangover)

Let’s say you know your audience. You have a good idea of who you want to serve. Now, try to find out what are their pain points. What is the things they want to learn, see or hear? I can already reveal that posting some inspirational pictures of happy people in the sun will not get you there. It can be a part of your strategy, but no way this is is enough. Still posting inspirational pictures of happy people in the sun is what most travel companies do. Even in Norway!

This means two things:

  • There is a lot of competition in the storytelling space of happy inspirational pictures.
  • Most companies do not have a bigger plan. 

Great news. Quality and effort are still working. 

How about avoiding the cliches for a while? I guess she is smiling, but who doesn't in the happy travel photo world?

So, what is a good strategy then?

Some experts will tell you that people choose where they travel based on their interests and what they want to do, and that destination don’t matter much anymore. They are wrong. The digital revolution have made the world flat in many ways, but for travel the location still matters most.

You can compete with activities, but if the destination is not attractive to the traveler it is really hard. You can be the best skiing guide in the world , but if you are guiding in an area that no-one is visiting for skiing you will have a challenge getting them there. 

What I mean here is that in the tourism business your marketing success depends on getting people out of their homes, and actually visit the physical place you try to sell. Unless that happens you have not created more travelers to your concept. 

Nothing is impossible. I have been skiing in Morocco, and was actually going for that reason. There are plenty of great examples on the opposite, but most travelers pick a destination before activities. You can change this with either a long haul strategy, and focused work over years, or a strike of genius and luck.

The long run works best. Content marketing is a marathon, not a sprint. If you manage to do this right you will generate traffic to your website for a long time. You should focus on giving people value and information. Increase their demand for the destination(s) you serve. I would recommend not focusing on your business or services. Make people like your brand, and like your destination. If you push products, it might help you with short time success, but it will not build your brand like great value.

Compared with other industries seasonality play a big role in travel. A ski resort has a very defined season, events have a more limited time range and so on. If you do your marketing around these, you have have to focus your efforts. Be strategic in figuring what time people are planning their trip. Be strategic when choosing channel.

What I mean is that you should build your brand slowly, but also try to target customers in the right time before the seasons.

Skiing in Morocco. A very small niche market.

The competition is hard on travel content. Who are you competing with?

Lets face it, the internet is filled with travel content. It appears that everybody like to write about travel. You have media, you have blogs, you have online travel agents, hotels, guesthouses, tour operators – both small and big and you have destination companies, rental car services, airlines and everybody involved in the tourism sector. But in addition banks, shops, insurance companies and actually everybody writes travel related content and share information. Especially everybody you know and their friends on social media.

It is hard for the reader to know who is trustworthy and not.

Because of this you really have to twist you brain and go further. You must try to create relevance  and stand out from the crowd.

What is unique in your destination? Really, what is unique? There are so many beautiful photos of beaches, sunsets, mountains and popular attractions both on websites and social channels, especially on social channels, that you can not divide one from another anymore. Ironically every marketer in the travel industry always say that “come here, we are different”, but there are almost never anything in the content that actually show that they are different.

Of course you should communicate that “everyone” can visit your destination or company. You don´t want to exclude potential customers. But if you want to stand out and get competitive advantage you should target a niche and really focus on the things that are unique and give value to your niche. As example if you´re targeting hikers you could pinpoint specific trails, accommodations maybe, gear tips and other relevant info for them. 

Mountainlovers are a fine target audience, often sharing, and very positive. It might be hard to stand out, but they are faithful fans when you get them to like you.

What is the impact of technology?

We are living in a time where technology make a huge impact. Brands can and should be more personal in their communication. You should talk directly in real time to clients and answer every question real quickly. AI and machine learning is changing a lot and also give you opportunities, blockchain and cryptocurrency is maybe the biggest leap in personalization ever, the user data generated from this can help you to deliver perfectly fitted experiences and messages.

Customer reviews can be a game changer for your company. One single bad review might ruin you whole operation if you are not good at answering. But it also have the potential to become the winner in your business.

If you are on a social channel you should use it, and you should always reply your clients. Always. If you are good in one channel, but poor at another it might leave a negative impression. Go all in or go home. Poorly handled customer service speaks louder than large amounts of great content.

Is the competition to hard in travel and tourism or do you have opportunities?

Of course you have a chance. New companies enter the market all the time. There has never been a time where you more easily can reach a targeted and global audience. The reach of Google, Facebook, Youtube and the internet itself is endless. You can sit in a cave and reach out to the world. Imagine that!

If you manage to produce relevant and useful content for your audience in a way that make their life a little bit better and easier, you have a great advantage. Most content out there is shit.

Since you are writing about travel you have the opportunity to reach a clients feelings and emotions, not only practical things. Travel is about dreaming and exploring, it is about creating experiences and memories. If you can make your audience get a little bit of that feeling and start their fantasy when they are at home behind their computers, there is a good chance they will appreciate you and your brand.

You need to create content that puts their heart on fire

 Here are some practical ideas:

Create a strategy for your content and for the different channels

Without a strategy you really don’t have much of a chance. Plan your style, your focus area and what you want to achieve. Adjust when you see what works, and remember this needs your attention over a long period of time. If you are consistent and make great quality you will see your efforts succeed.

Find the reason why people travel and build the content around that.

What inspire people to travel, what is the reason they are visiting you? Find out. Talk to you previous clients and find their inspiration. People usually not book a hotel room to motivate themselves to travel, when they book the room it is because they will be traveling. Try to aim their motivation and create the content experience around that. If it is a business trip, have that in mind while creating content, if the motivation is a passion for adventure you should serve this passion in your content. If you manage this, you are closer to earning a loyal audience that can help you grow.

Inspiration and incentives.

Why do people read travel content? What do they get from it. The customer journey in travel is made of 5 steps. Dreaming, planning, booking, experiencing and sharing.  The biggest consumption of travel content happens in the dreaming and planning stage. Not all, but most. This means travelers want their travel content to inform them, inspire them and entertain them while they are dreaming about a new trip, or while they are connecting the dots and planning and booking their vacation. If you can earn attention by sharing inspirational ideas, fun experiences, and useful content, you are better fit to have the travelers attention when they are booking their trip.

Spread the content in several channels

Tell the world you have produced new content,. Tell them you have something on your mind. Spread it and do what you can to get inbound links to the content. Remember that links need to be deserved. Do not get tempted to buy links from companies. These are in a shady business. If you get punished by Google you are in trouble. Different channels also mean different approaches. A lot of people publish in the same way in Facebook, Twitter, Instagram etc. This is a bad strategy. The followers have different expectations to different medias. Often you have the same followers in the different channels also. They will get to much of you, and engage less. Try to be unique, and think about how to serve your audience.

Make it more easy for the traveler

A smooth planning process is what most people love, help them navigate in the jungle of activities, help them consider by posting opinions, help them compare. You will be a winner if you are the one making their life easier.

Involve the community in the destination you promote!

Share stories of daily life, happy moments, real people, facilities, surroundings and everything that can match your profile and strategy. This can really help you build trust and you have a big and untapped bucket of unique stories that will help your business stand out. 

Design content for interaction

Use a language and style that invite people to take part in the dialogue. If you can get your audience to give feedback, share and engage in your content you have a winning formula.

Never focus on Search engines and SEO when you write.

Those days are gone. Search engines are getting smarter nowadays. Focus on creating value and good quality. Then you will win. But it takes time.

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Sustainable tourism, storytelling, and social impact for for travel content creators. Industry news, tips, guides, and solutions delivered straight to your inbox.

Whether you’re a writer, blogger, influencer, photographer, videographer, podcaster, or some other content creator working in the travel and tourism industry, you have a job that many people envy.

But you know being a storyteller is hard work, and with that hard work comes incredible responsibility.

After all, your job lets you interact with interesting people, participate in engaging activities, and see incredible places … but you also have the difficult decision of deciding what deserves coverage and how to approach and frame every single piece of content you create.

Your job is more than just creation. You must:

  • Decide who or what you will feature — and who or what you will leave out.
  • Think critically about word choice, imagery, messaging, personal perspective, and historical and cultural context.
  • Know where to find and how to incorporate underreported stories, people, or social and environmental issues that bump up against tourism.
  • Understand how the content choices you make impact the behavior and actions of readers, listeners, followers, and fans.
  • Stay on top of new ways to approach travel content.

And you need to do that over and over again, even as you juggle travel plans, assignments, and relationships that keep your career afloat while avoiding burnout and animosity about content creation that many people consider "soft." 

As a powerful influence bridging travelers with the places they visit and the communities they encounter, you play a critical and often under-recognized role in the tourism industry. Rooted is here to provide you with the tools, resources, ideas, and inspiration you need to fuel this important work and confidently navigate the relationship between sustainable tourism and responsible storytelling.

Travel writing can be problematic. You are the solution. R esponsible Travel Writing for Travel Media

travel and tourism content

The language we use and the way we communicate are always in flux. This 12-page document consists of style guides, articles, and resources with guidance from intersectional organizations, academic institutes, and newsrooms covering a wide range of identities and circumstances. It also include additional resources specifically for journalists.

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Webinar: Embracing Influence: What Content Creators Can Do To “Build Back Better”

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Content creators hold a lot of influence. This webinar offers 20 ways to ensure that influence has a positive impact.

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Additional Information and Insight for Travel Content Creators

Resources for writers:

Solutions Journalism Network  - Educational resources and support for solutions journalism.

Cultural Appropriation for the Worried Writer: Some Practical Advice   - What to know about appropriation and writing outside your identity.

Factfulness: Ten Reasons We're Wrong about the World — and Why Things are Better Than You Think - Journalism often thrives on extremes. This book uses data to highlight some of the misconceptions the media (and society in general) perpetuate. It also offer strategies for recognizing and thinking beyond those misconceptions.

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JoAnna Haugen

JoAnna Haugen is an award-winning writer, speaker, consultant, and solutions advocate. She is also the founder of Rooted, a solutions platform at the intersection of sustainability, storytelling, and social impact. Hire her as a consultant or to speak at your next event . Find JoAnna on LinkedIn , and stay inspired by following Rooted on Instagram .

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It’s been a record-setting year for global travel – here’s how we make tourism inclusive and sustainable

A colourful market in Columbia selling bags, clothes and crafts: Inclusive and sustainable travel and tourism includes supporting micro-, small- and medium-sized businesses.

Inclusive and sustainable travel and tourism includes supporting micro-, small- and medium-sized businesses. Image:  Unsplash/Michael Barón

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A hand holding a looking glass by a lake

.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved .chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} with our crowdsourced digital platform to deliver impact at scale

  • The global travel sector is experiencing a robust recovery, with tourists increasingly spending more on travel.
  • Despite the overall positive outlook, some destinations struggle with operational challenges, including workforce issues and resource management amid rising tourist numbers and environmental concerns.
  • The travel and tourism sector’s potential for advancing socio-economic prosperity is particularly impactful through the support of micro-, small-, and medium-sized enterprises.

The global travel sector forecast is in and it's sunny skies ahead. Through March 2024, consumer spending on travel remains strong, and passenger traffic has soared. Empowered by a strong labour market worldwide, tourists will be on the roads, air and seas once again, with more of people’s budgets on travel.

The latest report from the Mastercard Economics Institute, Travel Trends 2024: Breaking Boundaries , reveals that 2024 has already witnessed multiple record-setting days as consumer spending on leisure travel remains strong. The data shows that post-pandemic travellers continue to seek unique experiences rooted in local cultures while increasingly prioritizing spending on memorable events across sports, music and festivals.

The Mastercard Economics Institute’s analysis reveals that travellers also seek opportunities to extend their stays, prioritizing leisure for longer. For the first 12 months between March 2019 and February 2020, a trip’s average length of stay was about four days. As of March 2024, the average length of a leisure trip has edged closer to five days, which translates into an economic boost for the destinations and communities hosting them.

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These are the top 10 countries for travel and tourism, what is travel and tourism’s role in future global prosperity, travel & tourism development index 2024, tackling tourism’s challenges.

Yet, while the overall outlook for travellers looks bright, that’s not the case for all destinations. Some tourism hotspots and lesser-known locales are facing growing challenges around operating conditions. The World Economic Forum’s Travel & Tourism Development Index (TTDI) 2024 highlights the ongoing constraints facing the global travel and tourism sector – including the lack of investment in skilled and resilient workforces and issues around resource management – cultural and natural – as destinations grapple with higher tourist visitor numbers and rising environmental concerns.

The report offers travel and tourism decision-makers recommendations around how the sector can take a more active role in tackling social challenges across socio-economic prosperity, peace and cultural exchange. As the industry accounts for approximately one-tenth of global gross domestic product and employment , the public and private sectors must work together to ensure future tourism development is, first and foremost, inclusive and sustainable.

Supporting the backbone of travel and tourism

As the TTDI 2024 notes, one area where the sector’s potential in advancing socio-economic prosperity can be particularly impactful is in the economic empowerment of micro-, small- and medium-sized enterprises (MSMEs). According to the World Travel & Tourism Council, more than 80% of travel and tourism businesses fall under this category.

Policies and investments promoting the adoption of digital solutions and enhancing digital skills development while improving access to credit can provide a major boost to tourism-focused MSMEs.

In Costa Rica, the Instituto Costariccense de Turismo, a member of Mastercard’s Tourism Innovation Hub , is championing such an approach to ensure increased tourist traffic results in better opportunities for MSMEs. Last year, the institute launched Tico Treasures , a platform facilitating tourist connections with Costa Rica’s Crafts with Identity programme, a group of 17 artisan collectives across the country. The platform allows visitors to discover local Costa Rican products, learn about artisan communities and then purchase and ship the goods back to their home country – all through one experience.

The programme is an example of public-private collaboration, including backing from Correos de Costa Rica, Banco de Costa Rica and the Instituto Costariccense de Turismo. Its objectives are multifold: delivering more authentic experiences for tourists, expanding citizens’ access to the digital economy and contributing to MSME resilience.

Protecting future environments

There are also novel approaches to solving destinations’ sustainability challenges underway. A key role of the Travel Foundation , a global non-government organization, is to facilitate innovative public-private collaborations in tourism that accelerate and scale sustainable solutions. One notable example is in Scotland, where the national tourism organization VisitScotland is partnering with the Travel Corporation, a global tour operator, to help decarbonize the destination supply chain. Both organizations are pooling their insights, data and expertise to support local businesses, develop new ideas for reducing carbon footprints and identify barriers to a green transition.

The learnings from this and other projects led by the Travel Foundation will be shared to influence future policy, investment and product development decisions at national and global levels. By combining public sector resources and capabilities with private sector technological expertise, travel and tourism decision-makers can enact policies and programmes that balance tourism growth with environmental protection, providing a nuanced approach that works for unique destinations.

It’s an important time for the sector – to leverage travel and tourism’s robust recovery and advance socio-economic prosperity, fuelling a more inclusive future for our treasured destinations. By accelerating collaboration between governments, destination management organizations and technology companies, we can ensure destinations, the communities that power them and the environments they inhabit are at the heart of all future tourism development.

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The sun was finally peaking through the storm clouds when I cracked open The New Tourist on a train headed out of Amsterdam . I’d absolutely loved the city, even in pouring rain—canals around every corner, beautiful public parks, some of the most charming architecture I’d ever encountered. But I’d also spent the vast majority of my time outside the inner ring, venturing into the historic, heavily touristed city center just once, to hop on a boat tour. I’d wanted to avoid being part of the overcrowding that much of Amsterdam has experienced due to a surge in tourism in recent years. (In 2010, there were 5.3 million overnight hotel stays in the city. Last year, there were 9.4 million . Complaining about tourism is now a frequent refrain among locals and visitors alike.) Put less charitably, I wanted to avoid any possibility of being mistaken for a “tourist” in the most pejorative sense.

Right away in the introduction to The New Tourist , Paige McClanahan gently told me off. “A lot of people are uncomfortable with the word ‘tourist,’ at least when it’s aimed in their direction,” she writes. “It irks me that some people insist on a distinction between ‘travelers’ and ‘tourists,’ where the former are explorer types […] while the latter are philistines who are content with cliched, mass-market experiences.”

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The New Tourist , by Paige McClanahan, reminds readers of the powers and perils of travel.

This nuanced approach to tourism is baked into the premise of The New Tourist, a new book perfectly summarized by its subtitle: “waking up to the power and perils of travel.” A “new tourist,” argues McClanahan, engages with the people who live in the place they’re visiting, and ideally does activities on locals’ terms, not those of corporate chains or extractive behemoths. A “new tourist” is also aware of the tourism industry’s impact on climate change (historically, at least 8% of greenhouse gas emissions come from tourism, a percentage that’s likely increased significantly in recent years), and how certain activities impact local ecosystems in places like Hawaii , Iceland, and the Alps.

McClanahan also considers the forces that drive us and our fellow tourists to head to a certain location (a government’s effective tourism campaign, for example, or our colleagues’ Instagram posts), in one chapter describing the policy choices that led Amsterdam to becoming the heavily-touristed, famed party city it is today—and recent attempts to reverse that reputation, including a campaign to tell bachelor parties to stay away.

Yet McClanahan remains unwavering in her belief that tourism can be a net good—for individual travelers, for destinations, and for the world. In her last chapter, she cites the British writer G. K. Chesterton, who wrote of the joy of “friendship between nations that is actually founded on differences,” in his 1922 book, What I Saw in America . Though it was published over 100 years ago, McClanahan says this idea perfectly illustrates her conception of a “new tourist.”

I sat down with the author to talk about the motivations behind this concept, her own traveling experiences, reporting visits to Kerala , Liverpool, Saudi Arabia, and Disneyland Paris, and how our attitudes towards tourism are slowly shifting.

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A “new tourist,” argues McClanahan, engages with the people who live in the place they’re visiting, and ideally does activities on locals’ terms, not those of corporate chains or extractive behemoths.

There’s so much interesting reporting in The New Tourist , but I’m always very curious about what authors couldn’t fit in the book. What darlings did you have to kill?

I wrote two whole chapters that are nowhere in the book. The very first trip I took for the book was to Israel and Palestine. I had heard about a tour company that really tries to use tourism as a force for peace, and I wanted to go see this in action. I spent eight or nine days in Israel and Palestine; I joined a group trip that was really transformational, and I watched the people in this group—mostly American Jews visiting Palestine for the first time—have these really eye opening moments and it was super powerful. Then of course, the war broke out.

I also wrote a whole chapter on Pompeii , focusing on UNESCO heritage sites, and the political power of UNESCO—and also the kind of complex effects of UNESCO listing, because it's not always necessarily a good thing for a place. I ended up weaving a bit about UNESCO into the Liverpool chapter, and how [that city] walked away from the UNESCO listing. But I wanted to keep the book pretty tight and readable, and really whet people's appetites for these topics, so Pompeii also ended up on the cutting room floor.

You make the point that travel and tourism, which are so baked into the global economy, and obviously various global forces—whether economic or political or what have you—are changing on a regular basis. How did you approach these live issues?

I was really nervous going to Saudi Arabia first of all—and then to write about Saudi Arabia. I included in the book an example of a reader that was pushing back on [my article about tourism in Saudi Arabia for the New York Times ]. I was nervous to write about it in what's objectively a pretty positive light for all the reasons that you can imagine. I was kind of torn, thinking like, “Okay, this is a country that's known for its horrific human rights record, and I'm gonna go and write something positive.” But my guiding light in all of my writing and all my journalism is to give an accurate portrayal of what I experienced, or if I'm interviewing someone, give an accurate portrayal of that person's voice. And so the resulting chapter is what happened to me; this is the truth of my experience.

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Over the course of the week I was in Saudi Arabia, I had five or six really powerful interactions with women, very unexpectedly: one woman I was sitting next to train; another sort of like, a colleague of the guy who was sitting next to me on the flight as I was coming in to Jeddah. The story with Fatima [a female tour guide who showed me around Riyadh and told me, among other things, about her intent to divorce her husband, which a recent rule changed allowed her to do] wasn't that unique, really. So I thought, okay, this felt representative of other things I had experienced too. But I was nervous to put that in there. We'll see what the broader reactions are.

You share similar behind-the-scenes anecdotes throughout the book, and I really appreciate these peeks into your thought process and how editors and readers respond. It gives a very clear picture of what actually went on in the making of this book, and there's no omniscient “great white man” voice, which has often plagued travel writing.

That’s kind of what I wanted to say right out front in the introduction: Hey, I don't have the answers here . This is something that I really discussed with my agent and my book editor; should we have some prescriptive stuff at the end, a list of do's and don'ts? But like, who am I to tell people what to do? I really don't have the answers, but what I can do is encourage people to explore with a certain mindset and with a certain level of humility. I make bad decisions just like everybody else, but let's all try, right? Why don't you come along with me while I try? And let's see where that leads us together. I really want to invite the reader to come with me, and that's kind of why I wanted to show some of the behind the scenes stuff.

Your source in Barcelona used the word “gentrification” to describe how the city has become more and more unlivable for local residents. But then in Riyadh, you describe scenes very similar to what you experienced in Barcelona—“We're eating eggs Benedict, and I can get all the toiletries I want”—yet the locals you met there don’t take issue with these changes brought on by Westernization or gentrification. As a visitor, how did you experience this difference, or was there much difference at all?

Riyadh is at the earliest stages [of its tourism industry] and Barcelona’s at the overdone kind of stage [according to Butler's Tourism Area Life Cycle ]. So how do we know that Riyadh isn't going to turn into Barcelona in 20, 30 years from now? Or that we’re not going to be writing about the problem of over-tourism, or gentrification, or that locals can no longer live the way they want to live?

I wanted to show places at different points on that tourism spectrum [and treat them] as a sort of a cautionary tale. It’s the “yes, and…” Yes, there's huge opportunity: It can give a place an enormous amount of income, which can translate into reputation and power and control over the vision of a city and how it's going to develop. At the same time there are all these pitfalls, you know, and Amsterdam and Barcelona both went hard on tourism and then oversold and ended up with the consequences. As [worldwide] tourism is expected to just grow and grow faster than the global economy over the next several years, more places need to be paying very close attention to what's happening or what has happened in Amsterdam and Barcelona and Venice, places like that, so they can ride the high of that early promise of tourism without overdoing it.

A point I wanted to make in the book is that these are really policy challenges in the end. Something that bothers me is when I see media that seems to be blaming travelers for tourism challenges. Of course we're all implicated, and we all have agency, we all need to make informed decisions—but every single tourist who visited Barcelona and Amsterdam at the height of their popularity was doing exactly what the local government had paid an enormous amount of money to have them do. It’s that “yes, and” again: Yes, we should be careful and, governments, really, the buck stops with you.

Yes! We’re not pawns, but we exist within a system that points us within certain directions. That argument was one of the many sections in this book that spoke to things I’ve thought about a lot but never really looked into.

I can't tell you how many times in the last five, six years where I meet somebody at a party, or a parent at my kids’ school, and they ask what I do. And when I say, “I’m a journalist, I write about tourism,” people are automatically like, “Oh my god, I try to take the train whenever.” Or when I say I’m writing a book about tourism, they're like, “I always look for little boutique hotels.”

People are really thinking critically about their own travels in a way that I don't think many of us were five or 10 years ago. I think the pandemic—that pause and then restart—and [the increasing number of] headlines about the problems of tourism means a lot of us feel kind of implicated and maybe have a sense of shame or confusion about it. We're looking for guidance. I feel like my reader for this book is somebody who wants to travel, who loves to explore, and who has a little nagging voice in their head, like, “Oh god, did I make a bad decision that one time, or am I going about it the right way?” That's my reader. I feel like there are so many of us now who are in that position.

On that note, are there any other books you’d recommend for people who finish yours and want to read more about thoughtful tourism?

The Last Resort , by Sarah Stodola, about the history and the evolution of the beach resort. That’s one of the only other books I’ve seen that takes a sort of journalistic lens [on the travel industry], but she really focuses on beaches.

This interview has been edited and condensed for clarity.

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The promise of travel in the age of AI

travel and tourism content

Every generation has its own “golden age” of travel, often defined by the widespread adoption of new technology—from the jet engine of the 1950s that drastically reduced travel times to the dot-com period of the 1990s that allowed customers to build their dream itineraries online. Today, a new era of digitally enabled travel is upon us. Advances in artificial intelligence (AI), including generative AI (gen AI), and machine learning (ML) are equipping the industry to reimagine what it means to plan, book, and experience travel. This surge of innovation sets the stage for travel companies to rethink how they interact with customers, develop products and services, and manage operations.

Advances in technology have also transformed consumers’ expectations. Since 2013, time spent on digital devices has grown by 70 percent, and this trend only accelerated during the COVID-19 pandemic as online interactions increasingly replaced in-person contact. 1 Based on data from U.S. Census Bureau and Statista. See State of travel 2023 , Skift Research, July 21, 2023. However, traditional travel is unique in that it is an inherently human-centric experience. The industry, therefore, has an opportunity—perhaps even a duty—to define what travel will look like in the digital age.

Most travel companies aim to provide exceptional service and deliver the perfect trip. But, instead of ease, excitement, and delight, travel operators too often fall short of meeting baseline expectations of timing and quality. In fact, nearly 80 percent of American travelers experienced at least one travel-related problem in the first half of 2023. 2 Lane Gillespie, “Survey: 77% of travelers plagued by travel problems amid booming season; more than half saw higher prices,” Bankrate, July 10, 2023.

In the 2021 report, Rebooting customer experience to bring back the magic of travel , McKinsey and Skift Research found that leisure travelers were eager to get back to the sky, water, and road—so much so, that they were often willing to overlook customer-service issues and inconveniences. Customer satisfaction ratings at the time were high, even in a period of intense disruption when negative sentiment was on the rise. 3 Rebooting customer experience to bring back the magic of travel , a joint report from McKinsey and Skift Research, September 2021.

Today, that window of acceptance may have passed. Customer expectations are rising, and tolerance is wearing thin. Despite this, people still aspire to travel and, according to McKinsey’s ConsumerWise  Sentiment Survey, nearly a third of consumers intend to “splurge” on travel expenses in the next three months. 4 McKinsey ConsumerWise Global Sentiment Survey, August 2023, n=4,000. Through both established and new technologies, companies have the opportunity to keep the aspiration to travel alive by closing the persistent gap between the promise and reality of travel.

While larger companies may have more resources to develop in-house capabilities, a robust ecosystem of service providers makes new technologies accessible to companies of all sizes. According to McKinsey Digital estimates, companies that holistically address digital and analytics opportunities throughout their organizations have the potential to see a 15 to 25 percent earnings improvement.

A new report , The promise of travel in the age of AI , produced by McKinsey and Skift Research offers use cases and success stories that detail how technologies are being used, drawing from interviews with executives at 17 companies across five types of travel business. It explores how companies apply advanced data science to better understand and serve customers, delves into how digital and analytics tools can improve products and services, and examines how new technologies augment workforce capabilities and unlock operational capacity. This article highlights some key findings.

Know your customers like you know your friends

Over the past two decades, the variety and volume of customer data that travel companies can capture has increased dramatically; new tools and technologies such as AI-powered assistants are only accelerating this trend. However, this data is often difficult to process and does not always paint a full picture of the customer. Companies may turn to third-party sources to complete their understanding—combining and distilling commercial, operational, financial, and behavioral inputs. Robust marketing technologies can then help distinguish the “signal” from the “noise” in the data to better predict customer behavior.

Having gained a clear and comprehensive understanding, companies can create customer segments to guide how they interact with and serve different customers. Depending on the data available and the analytics capabilities at hand, segmentation can range from grouping customers into segments based on a single macro characteristic (e.g., business versus leisure) to individual “segments of one,” known as hyper-segmentation.

Hyper-segmentation drills down to a ‘segment of one.’

Drilling down to segments of one can enable hyper-personalization, which is broadly defined as the ability to uniquely tailor touchpoints to an individual customer’s needs, preferences, and behaviors. At its core, hyper-personalization is not only about increasing conversion rates, but about providing the customer with an end-to-end experience adapted to their specific context. Considering the level of personalization that is becoming the norm in many aspects of daily life, companies are adopting an ongoing test-and-learn approach to ensure their offers and actions resonate with customers’ rising expectations.

Hyper-personalization can also help companies rebuild trust if operations have gone wrong. Personalized communication reassures customers that they are at the forefront of the company’s mind and instills confidence that a thoughtful recovery plan is in place. For example, companies may share real-time status updates in moments of disruption and provide tailored solutions, or even proactive compensation, to ensure customers feel individually taken care of.

Design your products to surprise and delight

Recent advances are pushing the boundaries of what technology can accomplish. Nothing illustrates this better than the meteoric rise of AI platforms like ChatGPT which garnered one million users in only five days. 5 Steve Mollman, “ChatGPT gained 1 million users in under a week. Here’s why the AI chatbot is primed to disrupt search as we know it,” Yahoo News, December 9, 2022. While this pace of adoption may feel unsettling, it provides an impetus for companies to reimagine their product design and delivery using AI and digitization.

Historically, capabilities such as language, creativity, and aesthetic judgment—once considered uniquely human—could not be scaled through technology. AI, particularly gen AI, offers a new way to augment and scale these capabilities with the potential for enormous benefits: according to McKinsey research , generative AI has the potential to unlock between $2 trillion and $4 trillion in annual value across industries. 6 The economic potential of generative AI: The next productivity frontier , McKinsey, June 14, 2023. In the travel context, gen AI could take the form of a digital assistant that interacts with customers throughout the journey. It can provide personalized trip itineraries during discovery and booking, offer tailored recommendations based on preferences and real-time constraints during the trip, and help resolve unexpected disruptions.

However, AI is only part of the answer. Established digital technology also helps companies deliver on commitments made to customers. Many of these digital assets and tools rely on common systems and capabilities, making them widely attainable—freeing up staff to provide better face-to-face services and build relationships through the human touch. Several such applications can boost guest satisfaction and reduce points of friction in hotels, including guest apps, digital check-ins, digital room keys, and in-room tech. The magnitude of these individual tools is amplified when seamlessly integrated together, making it easier for customers to use digital applications throughout their hotel stay.

Empower your workforce to follow through on promises made

An engaged and productive workforce enables the delivery of experiences and products that satisfy customers. However, the travel industry faces structural labor hurdles and high turnover which makes attracting, training, and retaining top talent challenging. Fortunately, the industry can enhance and scale the capacity of its existing workforce by equipping the frontline with the right tools at the right time. This can free up employees to focus on the things they enjoy most and that make the travel industry tick: quality personal interactions with customers, in essence, the human touch.

Two promising opportunities to improve workforce and operational performance through technology stand out across the travel industry: augmenting frontline capacity and upskilling talent.

In the travel industry today, complex decisions still rely on human expertise and outdated technology such as greenscreen or rudimentary interfaces. This leads to a best-guess approach, the risk of negative outcomes, and a steep learning curve. Travel companies are developing new tools  for the frontline to process complex inputs and help guide “day-of” decision making. For example, advanced simulation models such as digital twins allow companies to conduct rapid “what-if” analyses and provide real-time guidance to the frontline.

According to McKinsey research , new technology, including gen AI, is also shortening training times for new hires while rapidly upskilling the existing workforce. For instance, virtual and augmented reality are used to simulate real-life scenarios to prepare frontline employees to hit the ground running, and gen-AI-enabled "teaching assistants” provide personalized coaching based on individual performance. 7 “ The organization of the future: Enabled by gen AI, driven by people ,” McKinsey, September 19, 2023.

Travel is ripe for innovation

Checklist for the age of ai.

Some travel companies are already successfully deploying digital technology, AI, and ML to reshape how they interact with customers, develop and deliver products and services, and manage people and operations. They’ve taken the following actions—are you on track?

General considerations

  • created a digital wish list—as if the company had infinite time and resources
  • prioritized wish list based on potential short- and long-term benefits as well as the company’s strategic vision and available resources
  • assessed the skills and talent necessary to execute against the prioritized wish list
  • built the right team and identified roadmap to fill remaining gaps
  • inventoried existing internal customer data
  • determined which data variables drive customer behavior and predict customer buying decisions
  • identified relevant third-party data and integrated with internal data to build a complete customer picture
  • considered using a robust MarTech stack to continuously learn and evolve with customers
  • defined a dynamic segmentation and personalization approach based on customer personas
  • adopted test-and-learn mindset to continually implement and refine
  • mapped the end-to-end customer journey and identified pain points
  • used analytics to determine which pain points impact customers the most
  • considered new technology (like AI) to enhance and reimagine the customer journey
  • brainstormed improvements to current digital offerings that would minimize pain points (such as more timely communication)
  • built a product roadmap based on timing and importance of features
  • diagnosed top day-to-day employee pain points
  • determined if digital tools can resolve top pain points (for example, automate repetitive tasks)
  • provided workforce with real-time visibility into critical areas of daily operations
  • used simulation models to plan for multiple future-state scenarios
  • built decision-making tools (such as digital twins) to choose optimal solutions for complex problems
  • defined opportunities to improve training (using tools such as simulation training, VR, AR) and provide feedback (using smart-AI tool)

We believe this is a moment of optimism for the industry. Between reclaiming its historical share of GDP, benefiting from the ongoing corporate travel recovery, and catering to consumer demand for unique experiences, the stage is set for travel’s accelerated growth. Looking ahead, travel is forecasted to grow at an average of 5.8 percent a year through 2032—more than double the expected growth rate of the overall economy (at 2.7 percent a year). 8 “Travel & Tourism sector expected to create nearly 126 million new jobs within the next decade,” World Travel & Tourism Council, April 21, 2023.

This does not mean that travel companies can simply sit back and reap the benefits. Existing and new technologies provide an avenue for companies to capture their share of the industry’s anticipated growth by resetting how they interact with customers, deliver products and services, and empower their workforce. Fortunately, there are a growing number of ways—build, buy, or partner—to help companies get started. The only wrong move is no move.

Susann Almasi is an associate partner in McKinsey’s Carolinas office, Alex Cosmas is a partner in the New York office, Sam Cowan is a consultant in the Minneapolis office, and Ben Ellencweig is a senior partner in the Stamford office.

The authors wish to thank Skift’s Pranavi Agarwal, Seth Borko, and Wouter Geerts as well as McKinsey’s Marisa Ancona, Danielle Bozarth, Vik Krishnan, Nina Lind, Elena Patel, Alessandra Powell, Jules Seeley, and Nirva Vassa, for their contributions to this article.

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Industry-specific and extensively researched technical data (partially from exclusive partnerships). A paid subscription is required for full access.

Average number of domestic and international trips worldwide 2023, by generation

According to a March 2024 survey, travelers worldwide took an average of 2.4 domestic trips and 1.9 international trips in 2023. Based on the study, Millennials and Gen Zers were the more willing to travel abroad that year, with an average of 2.3 and 2.1 international trips, respectively.

Average number of domestic and international trips taken by travelers worldwide in 2023, by generation

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McKinsey & Company

February 27 to March 11, 2024

18 years and older

travelers who took at least one leisure trip in the past two years

¹ The survey sample included the following number of respondents: Gen Zers = 396; Millennials = 2,037; Gen Xers = 1,660; Baby Boomers = 968.  The respondents were from the following countries: China, Germany, the United Arab Emirates, the United Kingdom, and the United States.

Other statistics on the topic

Travel, Tourism & Hospitality

  • Number of outbound tourists from Australia FY 2023, by destination
  • Number of international visitors to Australia FY 2023, by country of residence
  • Number of international visitors to Australia FY 2010-2023
  • Number of domestic overnight visitors Australia 2023, by state visited

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Statistics on " Travel and tourism in Australia "

  • Share of the GDP of the tourism sector in Australia 2013-2028
  • Direct tourism GDP Australia FY 2006-2023
  • Direct tourism GDP growth rate Australia FY 2006-2023
  • Tourism contribution Australia FY 2023, by industry
  • Tourism contribution Australia FY 2023, by state
  • Number of tourism businesses Australia 2023, by type
  • Tourism sector employment Australia FY 2023, by state and type
  • Number of international visitors to Australia FY 2023, by age group
  • Number of international visitors to Australia FY 2023, by state visited
  • Number of international visitors to Australia FY 2023, by purpose of visit
  • International visitor trip expenditure Australia FY 2010-2023
  • International visitor trip expenditure Australia FY 2023, by country of residence
  • Number of outbound tourists from Australia FY 2006-2023
  • Number of outbound tourists from Australia 2017-2024, by state of residence
  • Outbound tourist trip expenditure FY 2019-2023
  • Outbound tourist trip expenditure Australia FY 2023, by destination
  • Leading tourism experience interests among outbound travelers Australia 2022
  • Leading sport tourism experience interests of outbound travelers Australia 2022
  • Number of domestic overnight visitors Australia 2014-2023
  • Number of domestic overnight visitors Australia 2023, by purpose of visit
  • Domestic overnight tourist trip expenditure Australia FY 2014-2023
  • Domestic overnight tourist trip expenditure Australia 2023, by state or territory
  • Number of domestic day visitors Australia 2023, by state visited
  • Number of domestic day visitors Australia 2023, by purpose of visit

Other statistics that may interest you Travel and tourism in Australia

  • Premium Statistic Share of the GDP of the tourism sector in Australia 2013-2028
  • Basic Statistic Direct tourism GDP Australia FY 2006-2023
  • Basic Statistic Direct tourism GDP growth rate Australia FY 2006-2023
  • Basic Statistic Tourism contribution Australia FY 2023, by industry
  • Premium Statistic Tourism contribution Australia FY 2023, by state
  • Premium Statistic Number of tourism businesses Australia 2023, by type
  • Premium Statistic Tourism sector employment Australia FY 2023, by state and type

Inbound tourism

  • Premium Statistic Number of international visitors to Australia FY 2010-2023
  • Premium Statistic Number of international visitors to Australia FY 2023, by country of residence
  • Premium Statistic Number of international visitors to Australia FY 2023, by age group
  • Premium Statistic Number of international visitors to Australia FY 2023, by state visited
  • Premium Statistic Number of international visitors to Australia FY 2023, by purpose of visit
  • Premium Statistic International visitor trip expenditure Australia FY 2010-2023
  • Premium Statistic International visitor trip expenditure Australia FY 2023, by country of residence

Outbound tourism

  • Premium Statistic Number of outbound tourists from Australia FY 2006-2023
  • Basic Statistic Number of outbound tourists from Australia 2017-2024, by state of residence
  • Premium Statistic Number of outbound tourists from Australia FY 2023, by destination
  • Premium Statistic Outbound tourist trip expenditure FY 2019-2023
  • Premium Statistic Outbound tourist trip expenditure Australia FY 2023, by destination
  • Premium Statistic Leading tourism experience interests among outbound travelers Australia 2022
  • Premium Statistic Leading sport tourism experience interests of outbound travelers Australia 2022

Domestic tourism

  • Premium Statistic Number of domestic overnight visitors Australia 2014-2023
  • Premium Statistic Number of domestic overnight visitors Australia 2023, by state visited
  • Premium Statistic Number of domestic overnight visitors Australia 2023, by purpose of visit
  • Premium Statistic Domestic overnight tourist trip expenditure Australia FY 2014-2023
  • Premium Statistic Domestic overnight tourist trip expenditure Australia 2023, by state or territory
  • Premium Statistic Number of domestic day visitors Australia 2023, by state visited
  • Premium Statistic Number of domestic day visitors Australia 2023, by purpose of visit

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  • Haining hosts camping expo to cultivate outdoor industry and tourism hub
  • The third Yangtze River Delta (Haining) camping lifestyle and outdoor equipment import and export expo kicked off in Haining, Zhejiang province, on June 14, aiming to propel the growth of the local outdoor and camping sector while fostering a burgeoning culture and tourism epicenter.

With over 600 attendees, including industry leaders, domestic and international outdoor equipment companies, and camping enthusiasts, the five-day extravaganza featured a diverse array of activities. From an RV lifestyle party to enchanting magic shows, themed musicals, and more than 50 interactive co-creation experiences, the event sought to vividly exemplify the allure of contemporary summer camping.

Xu Honglian, Haining's deputy Party secretary, highlighted the surging popularity of camping as a lifestyle trend, emphasizing its resonance with evolving societal attitudes. Liu Haifeng, president of the camping branch of the China Tourist Attractions Association, lauded the expo as a valuable blueprint for cities looking to enhance their outdoor industries, underscoring its significance in shaping the future of recreational tourism.

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