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The APT Travel Group: How the pandemic facilitated digital transformation

Customer overview, the atp travel group.

From humble beginnings that date back to 1927, the APT Travel Group (ATG), today 95 years on, is a global business with an extensive portfolio of well-known touring and cruising brands. The distinct brands enable ATG to deliver an unwavering focus on unforgettable holiday experiences for each and every individual. As Australia’s largest locally owned tour company and most awarded, it maintains an unparalleled commitment to innovation in defining what travel means, not only in Australia but the world.  

Still owned and controlled by the McGeary family, the distinct brands of ATG include APT, Travelmarvel, TravelGlo, Botanica World Discoveries, Captains Choice and Antarctica Flights.  

Key benefits

• NIST Score doubled  
• 10% reduction in costs  
• 3 new key strategic initiatives launched in 6 months  
• 70 IT partners consolidated and reduced to <10  

Business challenge

A pandemic and unprecedented business challenges.

In 2020, COVID-19 struck, ultimately bringing international travel to a standstill; unlike anything ATG or anyone in the travel industry had ever experienced.

In order to ensure the business continuity and ongoing success of the business, ATG looked to Interactive to provide the expertise and best practice operational assistance in areas of digital transformation, security, and business continuity.

ATG was able to truly partner with Interactive in these vital areas and was even able to set themselves up in our business continuity suites to commence the partnership and begin the process of revolutionising the technology backbone of its business.

Once engaged, Interactive enrolled three teams:

• Architects for long term planning
• Public Cloud, to kick off their migration to Azure.

Refocusing on the future

Instead of dwelling on the pandemic, ATG took this time as an opportunity to pivot its business priorities and focus on digital transformation. 

“ We’ve taken this as an opportunity to refresh our business strategy and really focus on where we want to go from a digital and technology point of view. So , we’ve partnered with Interactive to give us greater scale and capability ”, shared Lorna Heyward, COO, ATG.  

Migration to Azure

Interactive provided ATG with a fast-tracked migration to Azure , not only transitioning them from their previous environment but also modernising and future-proofing their new environment by following the Microsoft Security Framework. Moving forward, ATG is using the latest infrastructure and has significantly reduced infrastructure wastage with capacity planning.

Digital transformation

In less than six months, Interactive empowered ATG to introduce intelligence processing within their business and enabled ongoing transformation. This includes consolidating IT partners. As well as transitioning their existing customer loyalty program online.

Secured for the future

ATG’s move to Azure has increased its security posture astronomically, reducing its risk and maintaining a competitive advantage in the market.

Ongoing, ATG has Interactive’s CREST accredited CSOC monitoring and protecting its business, setting them up for a more resilient business future.

The backbone of digital success

ATG’s migration to Azure has been transformative in six months alone and continues to be the backbone of its digital success.

“With Interactive, we’ve built out a full managed service across Azure cloud, business continuity, cyber security and end user services” - Lorna Heyward, COO at APT Travel Group 

In this short but impactful period, ATG has realised the following benefits:

Interactive completed ATG’s cloud migration to Azure in six months. This allowed ATG to quickly implement new initiatives for its valued guests and partners, including a new online loyalty portal, vaccination certificate portal and importantly, streamlining systems and boosting efficiencies to service customers and partners.

This has allowed ATG to transition its two major Loyalty Programs online for the first time. The APT Club, and the Travelmarvel Traveller Club can now offer benefits to guests via an advanced online platform. This positions ATG well within the competitive travel industry landscape as well as providing reward and recognition to their valued guests and increasing positive customer experience.

“Through our partnership with Interactive and Microsoft, we’re in far better shape than ever before”, shared Lorna.

During the time of upheaval, ATG took the opportunity to streamline and simplify its operating model to be best placed to emerge even stronger when travel and the demand for travel returned. It needed to reduce its dependencies on its many IT partners, taking a smarter approach to right size the operating model and deliver more effective cost optimisation for the business.

Migrating to Azure gave ATG this opportunity, ultimately turning 70 IT partners into fewer than 10.

Furthermore, by decommissioning legacy systems and enabling the latest systems, ATG has reduced costs and significantly decreased future risks.

Lastly, ATG’s migration to Azure has provided the robust security protection it needs to mitigate risks both internally and externally. Prior to its partnership with Interactive, ATG had primarily industry standard perimeter-based protection that was ill equipped to understand behavioural attacks. Using Microsoft Azure best practice guidelines, Interactive migrated ATG’s environment and rebuilt it into Azure public cloud, providing enhanced security for the business and peace of mind for all customers and partners.

Now that Interactive has implemented SIEM and its CREST accredited CSOC services, Interactive is consistently monitoring and managing risks – delivering an exceptional, robust solution.

Don't let procrastination leave you vulnerable

Latest insights, how to improve cyber security: a framework, business continuity plan: an effective guide in 5 steps, 3 simple ways to ditch archaic cloud commercial models, 3 important questions your board will ask about cyber security, form headinf, get in touch with our team.

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APT Travel Group leaders featured in The Australian Financial Review’s Summer Edition

Robert McGeary and Lou Tandy, the dedicated owners of APT Travel Group, were featured on the front cover of The Australian Financial Review’s summer edition, offering insights into some of the exciting plans ahead for the business.

In the feature story, Rob and Lou share the journey of building the ATG brand into a global travel leader, recalling the family’s journey from its humble Australian roots.

Read the story here.

APT congratulates long-term partner AmaWaterways on new investor, L Catterton.

A new dawn sets for APT Europe River Cruising in 2025

APT Travel Group owner Geoff McGeary hands over to the next generation

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NEW WEBSITE: APT changes the way it connects with Advisors

ATG aka the APT Travel Group says it's 'revolutionising' the way it connects with Travel Advisors with the launch of its new trade website called ATG Connect.

Most viewed

State of origin showdown: nsw leads au visitor economy recovery as brisbane reports record spend up almost 30% yoy, cathy freeman set to light up the travelmanagers annual conference , movers + shakers: bryan wye retires as wye & james travel associates adds hyslop as new leader , atg aka the apt travel group says it’s ‘revolutionising’ the way it connects with travel advisors with the launch of its new trade website called atg connect..

Unveiled late last week, ATG Connect is described by the travel company as a one-stop-shop for Travel Advisors selling and promoting APT.

For example, the platform has customisable and downloadable marketing material for consultants to advertise upcoming sales.

ATG Connect also has event invitations along with real-time sales tracking and access to online bookings.

The company’s Head of Sales, Susan Haberle, said the new site is an additional resource for consultants that’ll compliment the business support they receive from dedicated Business Development Managers (BDMs).

Image: Kyle Glenn/Unsplash

“We are thrilled to launch ATG Connect to our trade partners, offering all the assets needed to grow your market share and exceed those sales goals is now as simple as login in.”

Susan Haberle, ATG Head of Sales

“Giving Agents the autonomy to access and download marketing materials, increase training and track sales is just the first phase of the site and we look forward to developing it further in phase two.”

Consultants who create their new login by 28 February 2019 will go in the running to win one of 10 x $500 vouchers. Click here for more information.

• READ: APT says it’s not just 5-star hotels & fancy pools
• READ: APT takes Tailor Made Journeys to Southeast Asia
• READ: APT’s ‘Dynamic Pricing’ stops travellers from ‘shopping around’

What are your thoughts on the news?

Related stories.

Movers + Shakers: Bryan Wye retires as Wye & James Travel Associates adds Hyslop as new leader 

Are younger flyers less loyal to airlines? This study answers all and explains why 

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Home » News » New APT campaign focuses on the reality and resilience of travel

New APT campaign focuses on the reality and resilience of travel

APT Travel Group (ATG) has released a new ad campaign to show the strength of the travel industry and the reality of travel returning.

The campaign, ‘Travel is Calling’, aims to remind consumers that travel is an integral and enriching part of life and that while we may not be able to travel as we would like to right now, it is no less important.

The campaign is focused on the reality of future travel and will be launched on domestic, trans-Tasman and international journeys.

ATG’s general manager of marketing and digital, Vanessa Russack, said the campaign will support the company’s travel partners by encouraging travellers who are ready to book to get in contact with their agent and make it happen.

“We are starting to see the green shoots and we know people are keen to travel,” she said.

“We have also seen that through our recent successful tour in Queensland and an uptick in customer sentiment, with research and consumer insights indicating that people are eager to lock in their travel plans to have something tangible to look forward to.

“Now more than ever, we need to consider our marketing activity. While the campaign’s message is simple – Travel Is Calling – it is also a bold statement to advertise in these times, but one we are confident to make.

“And we are fortunate to be in a position to do so. The APT Travel Group has a solid successful history, an excellent reputation, financial stability and very loyal trade partners and travellers who continue to support us.”

Check out the campaign video below:

Campaign assets are available for agents to use on ATG Connect .

Email the Travel Weekly team at [email protected]

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Elektrostal

Elektrostal Localisation : Country Russia , Oblast Moscow Oblast . Available Information : Geographical coordinates , Population, Area, Altitude, Weather and Hotel . Nearby cities and villages : Noginsk , Pavlovsky Posad and Staraya Kupavna .

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