1960s tourist poster

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Original Vintage Posters from around the Globe Our 30th Year

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Travel Posters

Explore our world-leading vintage Travel collection.

Railroads , ocean liners , and airplanes were among the technological marvels of the early 20th century that made pleasure travel feasible and luxurious, and they are often featured in vintage travel posters. These innovations sparked a Golden Age of Travel that would last - despite a Great War and a Depression - until the outbreak of World War II. The lithographic poster came into being just as the explosion in pleasure travel was dawning, and this new means of advertising was ideally suited to educate and tempt the consumer. Combining large images and bold text, the vintage travel poster was a uniquely effective medium to inspire travelers to see the world, and posters promoting every mode of transportation and destination became fixtures on the kiosks and the train stations of Europe and America.

Vintage travel posters are one of the most popular areas of poster collecting, providing a range of offerings that will suit every pocketbook and interest. More than any other poster category, they awaken our dreams of adventure, beauty and wanderlust. With the increasing rarity of desirable pre-WWII images by artists like Cassandre , Broders , Cardinaux , Fix-Masseau and Herbert Matter , interest in travel posters of the postwar period are now exploding in popularity.

France : Alo , Bernard , Boucher , Broders , Carlu , Cassandre , Colin , Commarmond , Constant-Duval , Dorival , Georget , Solon , and Soubie Switzerland : Baumberger , Buzzi , Cardinaux , Diggelmann , and Matter Italy : Borgoni and Nizzoli Britain : Cooper , Newbould , Purvis , and Thomas Germany : Etbauer , Fuss , Hohlwein and Wiertz United States : Binder , Eggleston , Galli , Klein , Lawler , McIntosh , and Nason Other : Nielsen & Rasmussen (Denmark), Northfield (Australia), ten Broek (Holland) and many more! Note - Most travel posters are roughly 27 x 40 inches. This international standard simplified distribution of travel posters in different languages for customers worldwide.

-> Shop our leading selection of Vintage Travel Posters .

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Vintage Travel Posters

Vintage Travel Posters and WPA Travel Posters from around the world. Featuring  vintage travel posters from Europe, South America, the American West and the WPA. Our vintage travel posters are printed on museum-quality paper and make a fine addition to the home or board room. WPA travel posters evoke classic 1940s American design. At a time when many Americans were ready to set out for adventures in their cars, vintage WPA travel posters helped fuel the imagination.

Meet The Artists Behind Your Favourite Vintage Travel Posters

In my late teens, I bought myself a calendar that was illustrated with vintage travel posters. I was particularly smitten with one for Cuba produced in 1949 by the Cuban Tourist Commission. From that moment I formed a slight obsession with the beautiful artwork created to sell travel in the early days of advertising.

Since becoming a graphic designer I’ve found myself asking “who are the artists behind these fabulous vintage travel poster designs? What was their process? Did they travel to all the places they illustrated?” So, I did a little research into these advertising industry pioneers and this is what I found.

Table of contents

A brief history of the travel poster, joseph binder, donald brun, fred ludekens, abram games, frank newbould, david klein, maurice laban, jan lewitt & george him, harry rogers, james northfield, bernard villemot, edmond maurus, albert solon, frank soltesz, vincent guerra, albert victor eugène brenet, joseph feher, vittorio grassi, otto nielsen, lucien boucher, robert falcucci, georges dorival, roger broders, harry stevens, daphne padden, percy padden, tom eckersley, reginald montague lander.

Modern posters were born in the mid-nineteenth century when a few planets aligned. The first was the development of printing technology, which allowed for mass production of colour images (“mass” being a relative term to today’s standards). The second was countries such as France lifting government censorship of public places. Lastly, mass-produced consumer goods were being advertised in populated urban environments.

By the late nineteenth century, posters had hit their stride in Europe with many fine artists such as Henri de Toulouse-Lautrec taking up poster commissions. As the new century dawned, posters grew in popularity and their design became an increasingly respected art form.

Early twentieth-century travel posters were often commissioned by rail lines, and later airlines, to advertise their mode of transport using images of exotic destinations. Poster artwork varied in style as fashions came and went: art nouveau, art deco and modernism were key styles of the travel poster era. Finally, poster art gave way to photography in the 1960s, as printing technology underwent another evolution.

The art of vintage posters has experienced a renaissance in the last two decades, as new generations rediscover the illustrations and paintings of the past. Original travel posters are now highly collectible items. In 2014, Christie’s sold Henri de Toulouse-Lautrec’s Moulin Rouge lithograph  for £314,500, its highest-grossing travel poster in history. I grew up with this image printed on a set of coasters that my mum purchased while travelling in France. For those who aren’t millionaires yet, prints of vintage posters can also be purchased at much more reasonable prices.

The artists behind the posters

Allow me to introduce to you the mysterious talents behind the vintage travel posters you love. This is by no means a definitive list and there are many artists unaccounted for – these are artists behind some of the most recognisable and collectible travel artworks. Sadly, there is very little information available about some of them.

Joseph Binder (1898–1972) trained in lithography and studied at the Vienna School of Arts and Crafts before establishing his own graphic design studio, Vienna Graphics, specialising in advertising and poster design. After visiting the US as a guest lecturer at the Chicago Art Institute and Minneapolis School of Art, he immigrated to New York in 1936. He created modernist masterpieces for American Railroads, American Airlines, and United Airlines such as these.

Swiss illustrator Donald Brun (1909-1999) was a student of one of Switzerland’s first professional calligraphic artists. He apprenticed as a publicity illustrator and took art classes in Basel and Berlin before becoming a freelance artist. Brun created posters for Swissair among others. Though he never stuck to one particular style, my personal favourites are the “picture-in-picture” posters he designed, like those below.

Californian illustrator Stan Galli (1912-2009) may have created your favourite 1950’s poster for United Airlines. Galli studied at the California Art Institute (now the San Francisco Art Institute) before becoming an advertising artist. He worked in various areas from designing postage stamps to Navy instructional manuals over the course of his long career. His posters for United Airlines are among the most collected vintage travel posters today.

Fred Ludekens (1900-1982), was an American artist and illustrator. The Californian had no formal training and worked initially as a billboard painter. Ludekens produced work for magazines and other media. He worked alongside the aforementioned Stan Galli at one time, painting wildlife images for Weyerhauser Timber advertisements. Ludekens created a series of posters for American and United Airlines in the 1950s.

British born designer Abram Games was one of the last of the great poster designers, as the art was lost to offset printing and photography. His early work was often for London Transport and Shell.  After a stint in the British War Office during World War II, Games returned to posters for British Airways, Aer Lingus and EL AL.

British artist Frank Newbould (1887-1951) attended the Bradford College of Art and Camberwell School of Art. He designed many posters for railways and shipping companies, before WWII at which time he became assistant to Abram Games (above) at the war office. Frank Newbould along with the artists, Tom Purvis (below), Austin Cooper, Fred Taylor, Frank Mason were the “Big 5” that for a time were exclusively contracted to design travel posters for LNER (London and Northeastern Railway).

British artist Tom Purvis (1888-1959), attended the Camberwell School of Art. He worked in advertising agency Mather and Crowther before branching out on his own as a freelancer. Between 1923 and 1945 he created over 100 posters for London and North Eastern Railway (LNER), depicting the rail lines destinations in bold, flat colour with little detail. Though Purvis moved away from this style later, reintroducing some detail into his imagery, that vibrant, minimalist style is one of my absolute favourites.

David Klein (1918-2005) created boldly coloured modernist posters. The Texas native studied at the Art Center School (also known as the Art Center College of Design) in Los Angeles. He created illustrations for the U.S. Armed Forces during WWII, then went to live and work in New York City. He created most of his travel-related work between the mid-1950s and ’60s. Klein’s commercial art includes these memorable commissions for TWA.

British freelance illustrator Maurice Laban (1912-1970) created posters during the 1940s through to their dying moments in the 1960s. His vibrant posters for BOAC/Qantas were printed by silkscreen technique and made use of fluorescent opaque inks.

The graphic design duo of Jan Lewitt (1907-1991) and George Him (1900-192) came out of the early ’30s in Warsaw. They relocated to London and worked together through to 1955.

Harry Rogers (1929-2012) was an Australian designer who created several series of Qantas posters from the 1950s through 1970s, utilizing techniques such as paper cutting, collage and watercolour to define each campaign.

Another Australian, James Northfield (1887-1973), was educated in Melbourne. As a commercial artist, Northfield created posters for the Australian National Travel Association to promote Australian destinations to domestic and overseas audiences.

French graphic designer Bernard Villemot (1911-1989) is associated with his work for Air France, Bally, Perrier and Orangina. Villemot initially studied with master art deco poster artist Paul Colin.  His work has been in high demand since his death in 1989.

Edmond Maurus designed art deco posters for French airlines Air Union and Air France between 1925 and 1955. The French artist studied at the Germain Pilon School.

Albert Solon (1897-1973) was also known for his art deco posters. The self-taught artist who became a cartoonist, created posters for airlines during the 1920s and ’30s including Farman, SABENA, Air France, Luft Hansa, Imperial Airways, KLM and l’Aéropostale.

American artist Frank Soltesz (1912-1986) studied at the Art Institute of Pittsburgh and went into newspapers and advertising. The president of TWA in 1945, Jack Frye, offered Soltesz a job creating magazine advertisements which were seen in publications such as Life, Esquire, Sports Illustrated, Forbes, Fortune and Time.

French painter Vincent Guerra is largely a mystery, but his work for Air France and Aerovias Guest after WWII are notable contributions to poster design.

Albert Victor Eugène Brenet (1903-2005), who was born in France and studied at the Ecole des Beaux-Arts in Paris. He travelled for magazine LÍllustration and was appointed official artist for the three French military branches during WWII. Post-war he went into commercial illustration including advertising posters for airlines.

Joseph Feher (1908-1987), a Hungarian born and trained artist, studied at the Academy Bella Arte in Florence, Italy and Bauhaus, Germany. He also obtained a scholarship to the School of the Art Institute of Chicago in the late 1920s. From there, his work in commercial art and portraiture began. Feher taught in Chicago and at the Academy of Arts in Honolulu, Hawaii. He was also flown around the continental United States by United Airlines, to paint watercolours of cities for ads and calendars until about 1949.

Italian painter Vittorio Grassi (1878-1958) started out at the Bank of Italy, testing typographic techniques as a means of counterfeit prevention, while he practised his landscape painting. He later moved into commercial work, designing stamps and posters for the Italian Government Tourist Board and the Italian Railroad System among other public agencies.

Otto Nielsen is the Danish painter who designed travel posters for Scandinavian Airlines (SAS) between 1954 and 1976 in his unique oil painting style.

Parisian born artist Jean Even (1910-1986) studied at the Ecole Boulle and Ecole Nationale Supérieure des Beaux-Arts. Even favoured gouache for its matt colours, speedy drying and compatibility with light paper, all qualities excellent for travel.

Another Air France favourite is Lucien Boucher (1889-1971), whose design career began at the Ceramique de Sevres. He debuted a the Salon d’Automne in 1921 before becoming a member two years later. He exhibited at the Salon de L’Araignée in 1924 through 190. Boucher produced lithographs, wood engravings and watercolour drawings. In 1935 he began working for Air France and gained a reputation for his planispheres – a flat representation of the earth.

Robert Falcucci (1900-1989), was a French illustrator and painter who studied at the Ecole Normale Superieure des Arts Decoratifs, Paris. Falcucci spent time directing magazine advertisements for Renault; illustrated a cover of L-Illustration magazine; and worked with couturier Paul Poiret. Arguably, his best-known work his program artwork for the Monte Carlo Rally, and posters for rail line Paris-Lyon-Mediterranean (PLM).

Georges “Géo” Dorival (1879-1968) was a French poster artist who also specialised in glass plates and shadow puppet theatre. He studied at the National School of Decorative Arts in Paris. His best-known travel work includes posters for destinations such as Venice, Cote d’Azur, Mont Blanc, Heyeres and Brittany, as well as the railroads such as the Chemins de Fer de l’Etat.

Parisian born, Roger Broders, was best known for his travel posters of fashionable French resorts of the 1920s and ’30s. Broders created simplified imagery with bold, flat fields of colour and minimal lettering in contemporary typefaces of their time. The artist was commissioned by The Paris Lyon Mediteranée Company (PLM), who sponsored his travel so that he could visit the destinations he was to illustrate. He was said to have been a cigar aficionado, foodie and lover of cafe culture – aside from the cigars, he sounds like my kind of man!

Kurt Wirth (1917-1996) was a Swiss graphic designer and illustrator. He started his own studio in 1937 and was a co-founder of the Swiss Graphic Designers Association. Wirth is known for creating modernist posters for Swissair and Swiss Federal Railways. He also taught at the School of Art of Bern.

Born in Manchester, England in 1919, Harry Stevens started his design career with no formal art training. He designed posters for London Transport from 1960-1978 and various other high-profile clients. He won the Council of Industrial Design Poster Award in 1963 and became a fellow of the Society of Industrial Artists.

Another British artist who created popular mid-century travel posters was Daphne Padden (1927-2009). The daughter of Percy Padden, a travel poster artist of the 1920s and 30s, Daphne worked as a commercial designer before moving into fine art later in her career. She studied at Epsom & Ewell School of Art and earned a National Diploma in Design for painting. Daphne’s freelance clients included the British Transport Commission, P&O Orient Lines and British European Airways.

Now seems a good time to mention more of Daphne’s dad, Percy (1885-1965) . There doesn’t seem to be much information about Mr Padden. What we do know is that he studied at the Royal College of Art and mostly worked for the post office, producing posters advertising cruises on mail boats. 

Lancashire-born in 1914, Tom Eckersley, was commissioned by Transport for London, National Savings Bank, Guinness and Gillette among other big names. He studied at the Salford School of Art, where he met student Eric Lombers. Graduating in 1934, Eckersley began a freelance graphic design career in London, in partnership with Lombers. They soon won commissions by London Transport and within a few years were both lecturing at the Westminster School of Art.

Eckersley’s career was interrupted by WWII when he enlisted in the R.A.F. and worked as a cartographer. He also produced “war effort” posters during this time. After the war, he continued to teach and take commissions for poster designs. Eckersley became a fellow of the Society of Typographic Designers and Society of Artists and Designers, along with an honorary fellow of Manchester College of Art & Design and the Royal Colleg of Art.

Born in London in 1913, Lander received his art education at Hammersmith School of Art. He became the chief designer and studio manager at Ralph Mott Studio during the 1930s. Lander produced posters for GWR, LNER, British Railways and the Post Office. He worked in gouache and watercolour.

Image via Original Railway Posters

Image via invaluable.com

Where to buy posters and prints

Galerie 123 , Switzerland

Affiche Passion , France

The Ross Art Group , USA (New York)

The Vintage Poster , USA (California)

International Poster Gallery , USA (Boston)

Antikbar , UK

All Posters

Vintagraph, USA

Printism , Australia

What is your favourite vintage travel poster? Drop a comment below and let me know.

I hope you’ve enjoyed getting acquainted with the artists that inspired travellers of yesteryear and found a little duende of your own. If so, you might also enjoy this artful history of travel postcards .

Peace, love & inspiring travel,

Art Moderne in Cleveland – Coast Guard Station #219

The unique art of lotus weaving in myanmar.

My favourite is my 1950 karnten Austria by an artist called Ludwig depicting a view of a beautiful lake from a hotel . It has such vibrant colours and gives you a sense that you are actually there. For a poster toned that takes great skill . But now I’m thinking about my other posters and it’s like having children do you have a favourite hahaha. Thanks for your time to write about the artists and posters. I still have a few I am trying to find out about.

Hi David, Your Karnten poster sounds wonderful. It can be challenging to find info about the poster artists. It’s a shame considering how talented they were! I am always updating my posts so if you have an artist you’d like me to look into, let me know. I can’t promise I’ll turn up anything you haven’t already, but I would be willing to have a go.

Thanks for stopping by Duende, Zoë (aka Madam ZoZo)

Hi there. Love the site. I wondered if you could help me? I love a poster for Continenral Airways advertising Los Angeles which has a glamorous couple on the beach- the lady has golden hair in the style of a Hollywood star and there is a plane flying overhead.. It looks late ’50s to me. Would you know who the artist would be? My email address is xxx. Thanks Paul Moody

That is a tricky one. I haven’t been able to get much info at all on that particular poster. I agree it looks like the late ’50s given the style and fashion depicted. Continental used that particular logo between 1937-1960 so it is unlikely to be later. I found an aircraft buff who proposed the plane pictured was a DC-7B which also fits with the 1950s timeframe. Many of the well-known artists of that period seem to have been tied up with other airlines at the time and probably had exclusivity agreements. I couldn’t confirm anything further. Should I happen across more details, I’ll let you know.

Zoe aka Madam ZoZo

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These Are the Must-See Art Exhibitions in Europe This Summer

From crisp americana at paris' fondation henri cartier-bresson to nina beier's performative sculptures in helsinki, there's no shortage of spectacular art on view across the pond..

Summer is basically here, the New York art scene is set to slow down for the season and all the coolest art world insiders’ travel plans are coming together. If you’re one of them and you’re heading to Europe before Labor Day, you already know there’s more to do than read a book on the beach on Lampedusa or dance the night away in Mykonos. Revisiting your favorite centuries-old museum is one idea, but if you’re craving something different, there are several exhibitions across Europe that you should consider adding to your travel to-do list. In Austria, Germany, France and beyond, these are just some of the European art exhibitions to see before the summer is up.

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‘ Nina Beier: Parts ’ at the KIASMA Museum

We know Danish artist Nina Beier for her “performative sculptures” that offer insight into her unconventional approach to artmaking. Her exhibition, “Parts,” which is on view at the KIASMA Museum in Helsinki, collects some of her best sculptures, which are on view until September 8. From sculptures made of wigs to remote-controlled toy cars and porcelain dogs, offer a fresh take on consumerism and consumption. This is her biggest retrospective thus far in the Nordic countries.

‘ Stephen Shore ’ at Fondation Henri Cartier-Bresson

As one of America’s best documentary photographers, Stephen Shore is on view at the Henri Cartier-Bresson foundation in Paris until September 15. This survey exhibition showcases over 100 photographs from the 1960s onward, capturing a crisp Americana in all its glory, from car windows, trains and airplanes. This exhibit also includes his latest series, which started in 2020, capturing the American landscape by drones. You’ll also get to see his “Signs of Life” exhibition from 1976, which showcases some of his best works—billboard signs, fluorescent signage and gas station signs from a forgotten era.

‘ Beyond Fashion ’ at the Saatchi Gallery

This wide-ranging, colorful and loud exhibition in London is a romp through some of the most memorable, edgy fashion moments in recent history. From commercial work to editorials and pure art, it features over 100 photos by photographers like Nick Knight , Peter Lindbergh , Viviane Sassen , Paolo Roversi , Miles Aldridge and Ellen von Unwerth , among others. It also makes room for young photographers, too.

‘ Keith Haring: Subway Drawings ’ at The Modern Institute

Glasgow, Scotland may be the last place you’d expect to see Keith Haring ’s street art, but the Modern Institute has a selection of the artist’s paper-based drawings from New York City’s subway system from the 1980s. It all started in Times Square subway station, where the artist saw blank advertising space on the subway platform. At the time, blank black paper appeared in ad space when it wasn’t being used. He went out and bought chalk and started using the black paper as a canvas for his artwork. What started as a hobby, turned into something iconic that New York commuters began to see every day, as he started to embed social messages into his art. Haring made hundreds, if not thousands, of subway drawings between 1980 and 1985.

Anne Imhof’s ‘ Wish You Were Gay ’ at Kunsthaus Bregenz

The star German artist Anne Imhof is known for her exhibition at the 57th Venice Biennale in 2017, where she presented an installation called “Faust” in the German Pavilion that won her the Golden Lion award for Best National Participation. Now, she has a four-floor survey in Bregenz, Austria that includes her latest body of work. There are installations, stadium lighting, video artworks, sculptures and oil paintings in this newly opened exhibition that’s on view until September 22 .

‘ Ellsworth Kelly: Shapes and Colors, 1949-2015 ’ at Fondation Louis Vuitton

Until September 9, this landmark Parisian retrospective celebrates the centenary of Ellsworth Kelly ’s birth. Its the first exhibition in France offering an overview of the 20th-century artist, known for revolutionizing minimalist abstraction. Over 100 artworks are on view, from sculptures to paintings, drawings and photographs. While you’re there, be sure to check out another exhibition on view at the foundation: “Matisse: The Red Studio.”

SEE ALSO: ‘Saints, Sinners, Lovers and Fools’ Showcases Three Hundred Years of Flemish Feeling

‘ We Are Here: An Exploration of Street Art ’ at the Petit Palais

Bringing street art inside museum walls feels like an oxymoron, but it’s actually quite epic when street artists bring their edgy pieces into a place like the historic Petit Palais in Paris. Running until November 17, “We Are Here” is the museum’s first foray into urban art, and within its walls, the work of street artists interacts with the institution’s permanent collection. The curators have selected thirteen artists, including Shepard Fairey , Invader, D*Face, Seth and Swoon, to showcase works inside the museum. The museum hopes to pay tribute to salons like the Salon des Refusés and Salon d’Automne from the late 19th and early 20th centuries.

‘ Jean Cocteau: The Juggler’s Revenge ’ at the Guggenheim Venice

Stepping into this Venice museum is epic—mainly because this was once Peggy Guggenheim’s home (she is buried in the backyard with all of her Shih Tzus). Beyond that, it’s worth a visit to see the current Jean Cocteau retrospective, which runs until September 16 and is the largest Cocteau show in Italy. The French artist, whose contemporaries included Edith Piaf and Pablo Picasso, is remembered as the enfant terrible of 20th-century art. This exhibition highlights his versatility as an artist, from jewelry to drawings and books.

‘ Berlin, Berlin ’ at the Helmut Newton Foundation

We remember legendary Berlin-born photographer Helmut Newton for his glossy fashion photos from the 1980s, but his body of work goes beyond that. One recurring character in his early work is this exhibition’s eponymous city, even as he made his name as a fashion photographer in Paris in the 1960s. The exhibition features Newton’s photos of the Brandenburg Gate and the Berlin Wall, as well as documentary shots of Newton in West Berlin, tracing his childhood. The exhibition, which marks the 20th anniversary of the foundation, runs until February 16 of next year.

‘ Joan Miró: Paintings and Sculptures ’ at Galerie Gmurzynska

The famed Joan Miró was a revolutionary modern artist from Spain, and this exhibition in Zurich, Switzerland captures a slice of his career with bronze sculptures from the 1970s and 1980s, alongside artworks from his early career. We get to see the surrealist influences in his pieces, with paintings from as early as 1925, along with other items that inspired the artist’s legacy. As his grandson Joan Punyet Miró said in a statement: “The life and work of Joan Miro ́ are full of objets trouvés , for in every object, every bird, every stone, every piece of driftwood on the beach, every cloud drawn on the sky—even if clouds and birds are harder to grasp and bring down to earth—he had the ability to see as many things, forms and nuances as were there for him to bring to light. The objet trouvé is the inspiration which suddenly springs up in the presence of the lucky find, glimpsing creative promise in the object which may or may not be fulfilled later.”

• SEE ALSO : Sci-Fi Author Ursula Le Guin’s Portland Home Is Becoming a Writers Residency

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From Hollywood to Galleries: Sharon Stone Shares How Travel Has Inspired Her Art

The model and actress currently has art shows in San Francisco and Berlin.

Eva Oertwig/SCHROEWIG for Galerie DESCHLER

Although Sharon Stone has traveled extensively as a model in the 1970s — and then as one of the world’s biggest movie stars in the world — she now takes journeys for a completely different reason: to showcase her artwork at galleries around the globe.

“I feel like the one thing that my paintings bring is a certain sense of joy,” she told Travel + Leisure over Zoom recently. 

And it's not just some hobby she picked up. The Pennsylvania native grew up studying painting under her aunt and continued her pursuit at Pennsylvania Western University, Edinboro before leaving for New York City to start her modeling career. In 2016, she returned to the university to complete her art and art history degree, but it was during the COVID lockdown that she had the time to throw herself into her pursuit. And now, the Academy Award nominee currently has two new exhibitions — one in Berlin at Galerie Deschler Berlin until June 22, and another in San Francisco at Gallery 181 at San Francisco's 181 Residences until Aug. 31. She also showed her work in 2023 at Gallery 33 in Los Angeles and followed that with a solo show at the C. Parker Gallery in Greenwich, Connecticut.

Stone’s portfolio now includes meditative landscapes and colorful abstractions and she considers Wassily Kandinsky,  Joan Miró, and Claude Monet to be sources of great inspiration. Her work is full of emotions and draws on everything from her trips to places including Jerusalem, France, and Africa, her thoughts on climate change, and dealing with personal challenges such as her 2001 stroke, which she noted has changed how she perceives color.  The San Francisco exhibition titled “My Eternal Failure” at the iconic Gallery 181 features a series of 18 paintings never before shown and is an ode to the six years she lived there, although she tells us that she has complicated feelings with the city but sharing them has been therapeutic.

“It took me a year and a half to paint the paintings, face the reality, confront myself wholly and fully, put it on the canvas, and have the guts to throw it on the walls," she said. "I really do love that people feel comfortable in the space with the paintings, that they're happy in the space with the paintings, and they stay, they stay and stay. And now that's the greatest joy, and I came home feeling healed.

Her show in Berlin titled “Sharon Stone: Totem” also holds a special place in her heart as it marks the European premiere of her art and a return to a city she has been fond of since her modeling days.

“I really wanted to show in Berlin," she told T+L. "When I was a young girl modeling and living in Paris, I worked in Germany all the time. I always had to go back to Paris and I wanted to stay overnight in Germany,” she said.

As for more European destinations for not only shows but for finding more creative inspiration, Stone has a persistent fascination with Spain.

“I just have this obsessive feeling that I’m supposed to go there,” she said, also noting that she has an equal affinity for France. Her 8-foot wide painting titled “Giverny” was inspired by a visit to Monet’s gardens.

In addition to her art, Stone told T+L she'd be open to a return to modeling. “I have this idea that I'm going to take over where Carmen [Dell'Orefice] left off," she said. "She was the oldest model and I want to just keep going like she did.”

But in the meantime, there is always Bora Bora, one of her favorite places in the world to travel to.

“It really looks like the pictures you see in travel magazines," she said. "And then you go there and you're like, 'I've never seen anything like this in my entire life.'"

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How Venice Might Remake Itself as a Contemporary Art Hub

As tourists flood the lagoon city, Venice has suffered something of an identity crisis. Looking ahead, might art light the way forward?

By Laura Rysman

Reporting from Venice

Venice is a magic trick, a city on stilts rising from the water. Yet that very magic trick has also created a seemingly intractable problem, as Venice has become famously overtouristed . Today, the city’s population has dipped below 50,000, while it contends with, by some estimates, 20 million to 30 million annual tourist visits. On an average day, that means there are more tourists on the city’s antiquated streets and canals than there are residents.

That leaves Venice feeling less magical and more like a cheap amusement park — a city whose very identity is being erased by the tourist onslaught. Political responses have been meager, though officials did roll out a new access fee for day trippers in April . (The fee, however, is projected to cost the city more to administer than it will actually collect.)

While the results of that initiative remain to be seen, some commentators — including those at the Art for Tomorrow conference in Venice last week — have suggested that one solution to the city’s loss of identity might lie in the growing contemporary art scene.

Teeming with tourists since the Middle Ages, Venice drew merchants from abroad and religious pilgrims setting sail to the Holy Land, but only with our era’s explosion of cheap and easy travel has the city tipped toward crisis, as the number of visitors has skyrocketed. There are almost 10 times as many tourists as there were two decades ago, and the city has been grappling with the familiar problems that arrive when masses of vacationers descend: overwhelmed city infrastructure, environmental strains and an inflated real estate market.

As vacation rentals eat up local housing, the city has been suffering from human erosion — the loss in Venice’s center of about 1,000 inhabitants per year. Its current population represents less than a third of its postwar level. A national law passed in 2022 permitted Venice to curb vacation rentals, but no restraints have gone into effect, despite outcry from activist groups like Ocio, which tracks housing.

As the city succumbs to tourism, it has slipped into an identity crisis. After all, without its locals and its traditions, what exactly is Venice?

Last week, during the Art for Tomorrow conference — an annual event convened by the Democracy & Culture Foundation, with panels moderated by New York Times journalists — thinkers on a panel titled “Sustainability and the Pitfalls of Beauty” debated how Venice and other beloved ports of call could be saved from their popularity and the resulting tourist deluges.

“One of the main reasons for the existence of Venice is art and beauty,” said Toto Bergamo Rossi, the director of Venetian Heritage, an organization dedicated to preserving the city’s culture. Challenging the mayor’s wisdom on the new access fee, he suggested that it could be replaced with a city reservation system — capping the number of spots available to tourists.

But for now, many people’s hopes for Venice lie in its cultural regeneration, as the last few years have seen artists, collectors and gallerists moving into Venice and opening new contemporary art venues. Many of Venice’s new adoptees hail from elsewhere, drawn in by the city’s archaic charm, and by the Venice Biennale.

Created in 1895, the Biennale has become a premier event of the art world, and its significance has rendered Venice a capital of contemporary culture. The 2022 edition drew 800,000 ticketed attendees — a fraction of the millions of visitors arriving in Venice annually.

However, as Scott Reyburn, a Times contributor, put it during the panel discussion, rather than merely consuming the city with social media’s “click-and-run tourism,” Biennale visitors come for the city’s culture, and their presence helps to invigorate it. It’s an event that does not reduce the quantity of the tourism, as Bergamo Rossi acknowledged, but it does increase its quality.

The Biennale also sees collateral exhibitions in palazzos, churches and other locations around the city, filling all of Venice with contemporary art and rendering it an attractive stage for new art sites — including Berggruen Arts & Culture, the Stanze della Fotografia, the Vincenzo De Cotiis Foundation, and galleries like those of Lorcan O’Neill, Tommaso Calabro and Patricia Low.

“Look at where we are now,” said Bergamo Rossi, pointing out that the main location for the Art for Tomorrow conference, the 18th-century Palazzo Diedo, became an art foundation because Nicolas Berggruen, an investor and philanthropist in Los Angeles, was drawn to the city’s cultural spirit.

“Venice has an unusual magnetism,” Berggruen explained in a phone interview.

In the last year, he has inaugurated two locations of his Berggruen Institute in the lagoon city: first Casa dei Tre Oci, which welcomes thinkers from various disciplines, and then Palazzo Diedo’s Berggruen Arts & Culture, which opened its doors with a show featuring site-specific works by Hiroshi Sugimoto, Urs Fischer, Mariko Mori and other artists. The Palazzo also hosts residencies, so artists can spend time interacting with and creating in Venice.

Berggruen said that the city “has always had a role between East and West that transcends Italy and transcends Europe.”

He added: “We felt that Venice could again be a crossroads for creation and ideas.”

To resist total touristification, a city needs to be a place worth living, not just visiting.

Venice, now rich in champions of the arts, is strengthening its cultural identity. At the same time, though, it remains to be seen exactly how willing politicians are to limit vacation rentals and tourist numbers and to protect local businesses ever more displaced by tourism.

And yet, art is flourishing — a harbinger of an invigorated city.

“Venice teaches you that human creations can be incredible, like a city built on water,” said Paolo Russo, a founder of the Floating Cinema, where art films and performances are shown to an audience which, he said, was composed primarily of “Venetians and the new Venetians who moved here because they love the city.”

The uniquely Venetian event, Russo continued, “creates a shared terrain dedicated to art — because, art creates communities.”

Laura Rysman is a Florence-based contributor to The Times. She also writes for Monocle and Konfekt. A longtime resident of Italy, she reports on fashion, art, and travel in the country. More about Laura Rysman

Inside the Venice Biennale

The 2024 venice biennale features work by more than 330 participating artists from some 90 countries scattered throughout the city..

A Case for Returning Looted Artifacts:  For years, activists and politicians have led discussions about whether disputed museum objects  should go back to their countries of origin. At this year’s Biennale, artists are entering the fray.

Raising a New Flag:  Dread Scott’s unabashedly activist art once led to a Supreme Court ruling on free speech. Now during the Biennale, he tackles racist immigration policies .

Balance on the U.S.-Mexico Border:  In a show this spring and summer between two museums on either side of the border , artists tell fresh stories about a contentious region.

Archie Moore Wins Top Prize:  The Indigenous Australian artist won the Golden Lion  for his installation, “kith and kin,” which draws on what he says is 65,000 years of family history.

A Work’s Context:  Rather than having a solo retrospective, Julie Mehretu chose  to have a show in Venice that includes works by her artist friends.