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About Journey Medical

Journey Medical Corporation focuses on the development and commercialization of pharmaceutical products for the treatment of dermatological conditions in the United States. The company's marketed products include Qbrexza, a medicated cloth towelette for the treatment of primary axillary hyperhidrosis; Accutane, an oral isotretinoin drug to treat severe recalcitrant acne; Targadox, an oral doxycycline drug for adjunctive therapy for severe acne; Ximino, an oral minocycline drug for the treatment of moderate to severe acne; and Exelderm cream and solution for topical use. It also sells doxycycline hyclate tablets, minocycline hydrocholoride capsules, and sulconazole nitrate cream and solution. The company was formerly known as Coronado Dermatology, Inc. and changed its name to Journey Medical Corporation. Journey Medical Corporation was incorporated in 2014 and is headquartered in Scottsdale, Arizona.

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We supported the founder of Journey Medical for more than a decade when he was the VP of Dermatology Sales at Medicis Pharmaceutical Corporation. When he formed Journey Medical in 2014, CX Design was the go to creative resource to build their product brands. We developed everything from product logos, packaging design and web sites to medical illustrations, trade show displays and sales manuals. They now have the fastest growing prescribed oral acne medication and wound cream in the country. We are thrilled to be a part of their outstanding growth.

View the Journey Medical website here – https://journeymedicalcorp.com/

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Journey Medical Travel Logo PNG Vector

Journey medical travel logo png vector, transparent logo and icon in png, ai formats..

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MARKETING INSIGHTS

How to make a medical logo that inspires trust

When thinking about the healthcare industry, there are several visual traits that immediately come to mind, such as the Caduceus and the Red Cross iconography and the serene blue and white color palette often associated with cleanliness and trust. These elements are not random, they are part of a carefully crafted medical symbolism that defines the industry on the eyes of consumers.

Making a medical logo that resonates with your target demographic requires a nuanced understanding of various factors encompassing design principles, industry standards and the distinctive essence of your practice or institution. From hospitals and clinics to pharmaceutical companies and telemedicine startups, every facet of the healthcare sector can benefit from a distinct and memorable medical logo that succinctly communicates its values and mission.

Why you need a distinctive medical logo

Having a distinctive medical logo is crucial for your practice's success, as it sets you apart in the crowded healthcare landscape and strengthens the sense of trust and recognition among patients. Your logo communicates your values and mission, shaping perceptions of your brand.

When patients see your logo consistently across various touchpoints, from your website and social media profiles to physical signage and marketing materials, it reinforces your presence in their minds. This familiarity breeds trust and loyalty, encouraging patients to choose your services over others.

The psychology of colors in medical logos

The logo colors you choose for your medical logo play a pivotal role in how your brand is perceived, as colors can evoke emotions and convey messages without words; shaping your audience's opinions within a fraction of a second.

In the realm of medical logo design, the psychology of colors plays a pivotal role in shaping patient perceptions and influencing their emotional response. Each color possesses its own unique symbolism and conveys distinct messages, making it imperative to carefully consider the choice of logo colors to effectively communicate your brand identity.

Best color choices for medical logos

Blue is frequently employed in medical logos due to its association with trust, professionalism and stability. It instills a sense of security and reliability, making it ideal for healthcare brands aiming to establish credibility and inspire confidence in patients.

→ Learn how to make a blue logo .

White is associated with purity, cleanliness and sterility make it a popular choice for healthcare branding. Often used as a background color, white creates a sense of hygiene and professionalism, allowing other elements to stand out prominently. Its neutrality and versatility suit various healthcare specialties, from hospitals and clinics to pharmaceutical companies and medical device manufacturers. Additionally, white evokes feelings of tranquility and simplicity, fostering a sense of calmness and comfort in patients. When strategically employed in medical logos, white enhances visual appeal while reinforcing the brand's dedication to quality care and patient safety.

→ Learn how to make a white logo .

Red exudes passion, urgency and vitality. Though often associated with warnings, it can be strategically used in medical logos to signify emergency services or draw attention to critical health issues.

→ Learn  how to make a red logo .

Yellow, with its bright and cheerful demeanor, communicates positivity, optimism and energy. It can be utilized to signify warmth and friendliness, making it suitable for pediatric clinics or practices emphasizing patient-centered care and empathy.

→ Learn how to make a yellow logo .

Purple embodies notions of luxury, sophistication and spirituality. While less common in medical logos, it can be employed by specialty practices or wellness centers seeking to convey a sense of exclusivity and expertise.

→ Learn how to make a purple logo .

Green symbolizes health, vitality and growth. It evokes a sense of harmony and renewal, aligning well with healthcare providers focused on wellness and holistic care approaches. Incorporating shades of green in a medical logo can convey a commitment to promoting well-being and fostering a nurturing environment.

Ultimately, the strategic use of logo colors in medical branding can evoke specific emotions and perceptions, influencing patient trust, engagement and loyalty. By understanding the psychology behind each color choice, healthcare brands can effectively convey their values, establish a strong brand identity and foster meaningful connections with their audience.

How to make a medical logo

Define your brand identity

Explore industry trends and standards

Sketch logo concepts

Digitalize your ideas

Choose appropriate typography

Pick an effective color palette

Collect and implement feedback

Ensure adaptability and versatility

Address legal considerations

Finalize and implement your medical logo

01. Define your brand identity

Establishing your brand identity is the cornerstone of creating a compelling medical logo. Start by clarifying your practice's mission, values and unique selling points. Consider your target audience and the specific services or specialties you offer, and reflect on the emotions and perceptions you want your logo to evoke in patients.

Are you aiming for a sense of trust, compassion or innovation? By articulating these elements, you lay the foundation for a logo that effectively communicates your practice's essence and resonates with your audience. This clarity will ensure that your medical logo serves as a true representation of your brand in the healthcare industry.

02. Explore industry trends and standards

Being familiar with the logo trends and standards in your industry is crucial for crafting a relevant and impactful medical logo, as it will allow you to understand what your audience is familiar and comfortable with. Research current design aesthetics and emerging trends in healthcare branding to ensure your logo remains contemporary and resonates with your audience.

Additionally, familiarize yourself with industry-specific regulations and guidelines, such as those regarding medical symbols and color usage. By staying informed about prevailing practices and expectations within the healthcare sector, you'll be able to learn how to design a logo for your medical practice that not only stands out but also aligns with industry norms, enhancing your practice's credibility and professionalism.

03. Sketch logo concepts

Putting concepts down on paper should be the first step of your creative logo creation process. Begin by brainstorming ideas and sketching rough drafts that focus on capturing the essence of your medical practice and conveying your brand identity through visual elements. Experiment with various shapes, symbols and typography to explore different design possibilities.

Don't worry about perfection at this stage, as the goal is to generate a range of ideas to refine later. By sketching a wide range of logo concepts, you're laying the groundwork for creating a distinctive and memorable logo that effectively communicates your practice's values and goals.

04. Digitalize your ideas

Once you've come up with a solid idea to developing further, you can use a medical logo maker to digitize your ideas swiftly and efficiently. These user-friendly online tools offer a range of customizable bases, symbols and fonts tailored specifically for medical branding. Simply input your concepts, customize colors and typography and experiment with layouts to visualize your logo digitally.

With instant previews and easy editing options, medical logo makers streamline the design process, allowing for quick iteration and exploration of various design possibilities for a fraction of a logo design cost . This digitalization step enables you to refine and finalize your medical logo with ease, ensuring it accurately represents your practice and resonates with your target audience.

05. Choose appropriate typography

When looking for the perfect font for your medical logo, focus on a typography that conveys professionalism and is aligned with your brand identity. Opt for clear, sans-serif fonts for a modern and clean look, or traditional serif fonts for a sense of timeless authority and trustworthiness. In either case, ensure that the typography complements other design elements and remains legible at various sizes.

Experiment with different font weights, styles and spacing to achieve the desired balance and visual impact. By choosing appropriate typography, you'll enhance the overall aesthetic appeal and communicative power of your medical logo, reinforcing your practice's credibility and professionalism.

06. Pick an effective color palette

The colors you use in your medical logo will have an immediate effect on how your medical practice is perceived by potential clients. Choose hues that evoke trust, calmness and professionalism such as light blues and greens, which are commonly used in medical branding for their soothing and reassuring qualities.

Consider incorporating complementary colors as well to enhance visual appeal and convey specific emotions, and experiment with different combinations to find the perfect balance between aesthetics and symbolism. In each iteration, ask yourself whether the color palette is consistent with your brand identity and if it will help you stand out.

→ For a refresher on color psychology  and the impact on your medical logo, scroll back to The psychology of colors in medical logos .

07. Collect and implement feedback

After defining the different elements of your medical logo, seek input from colleagues, patients and design professionals to gain diverse perspectives and identify areas for improvement. Consider factors such as clarity, readability, symbolism and overall aesthetics, and analyze feedback objectively and make necessary adjustments to your logo design.

Continue refining your logo based on feedback until you achieve a final design that resonates with your audience and effectively communicates your values.

08. Ensure adaptability and versatility

Make sure your logo is designed to be scalable, allowing it to maintain clarity and legibility whether displayed on a business card, website, or signage. Aim for a design that works equally well in both digital and print formats, and consider less-common placements you might find yourself working with, such as billing statements, bed sheets or admission bracelets.

If you don't have an online presence yet, start by making a website and creating social media profiles for your medical practice. Learn more about making a medical website for your business.

09. Address legal considerations

As part of the healthcare industry, you'll need to be highly aware of any potential legal considerations while creating your medical logo. Make sure to conduct thorough research to ensure that your design does not infringe on existing trademarks or copyrights and consider registering your logo as a trademark to protect it from unauthorized use.

You'll also need to be mindful of regulations regarding the use of medical symbols and imagery, for which a consultation with legal experts might be necessary to ensure compliance. By addressing legal considerations upfront, you mitigate the risk of legal disputes and protect your medical logo's integrity and exclusivity across various placements.

10. Finalize and implement your medical logo

At last, the culmination of a thoughtful design process. Do one last review your logo carefully and make any necessary refinements based on all feedback and legal considerations. Once satisfied, officially adopt your logo across all your branding materials and spaces.

Consistent and strategic implementation of your logo will strengthen brand recognition and establish credibility, so embrace your finalized logo as a powerful symbol of your practice's values and commitment to patient care.

Design tips for a trustworthy medical logo

Embrace Simplicity: Craft a clean, minimalist designs that communicate your purpose.

Incorporate relevant symbols: Use medical symbols like the caduceus or stethoscope.

Choose calming colors: Select blues or greens to evoke trust and serenity.

Use legible fonts: Prioritize readability, especially for healthcare information.

Consider scalability: Ensure your logo looks good at various sizes.

Aim for versatility: Design a logo that works across different platforms and mediums.

Reflect your brand values: Infuse elements that align with your medical practice's ethos.

Test for memorability: Make sure your logo leaves a lasting impression.

Think global: Utilize universally recognized medical symbols for instant recognition.

Avoid fads: Aim for a logo that won't feel outdated in a few years' time.

Tell a story: Incorporate visual elements that tell the story of your mission and values.

Medical logo examples

Use these creative logo examples, made using Wix's logo maker , to draw inspiration from these examples before you begin your logo design journey.

Famous medical logo examples and their impact

Looking at famous medical logos can provide inspiration and insight into what makes a logo effective. You can take inspiration from the following examples, which represent their organizations' values and missions while being instantly recognizable to the public.

Blue Cross/Blue Shield: This logo features a blue cross and shield, symbolizing protection and healthcare coverage. Its widespread recognition is a testament to its strong brand identity.

American Cancer Society: The American Cancer Society's logo, with its soothing colors and the symbolic sword of hope, conveys a message of fighting cancer with support and research.

Mayo Clinic: The Mayo Clinic logo features a shield incorporating a centered M and the organization name in a classic serif font. The storied institution's logo exudes professionalism, trust and excellence in healthcare.

Medical logo design FAQ

What makes an effective healthcare logo.

A strong healthcare logo should be memorable, simple and align with your brand identity. It should appeal to your target audience and have a timeless quality. The most effective logos are flexible across different uses. 

Can I make a medical logo for free?

How do i develop a medical logo concept, what font should i use for my medical logo, how can i make my medical logo stand out from competitors, should i include my practice name in the logo design, what file formats should i use for my medical logo, related posts.

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Press Releases

Journey medical corporation to participate in the alliance global partners’ (a.g.p.) virtual healthcare company showcase, journey medical corporation reports first quarter 2024 financial results and recent corporate highlights, journey medical corporation to announce first quarter 2024 financial results on may 13, 2024, journey medical corporation appoints joseph benesch as chief financial officer, journey medical corporation to present at the planet microcap showcase: vegas 2024, journey medical corporation reports full-year 2023 financial results and recent corporate highlights, journey medical corporation announces u.s. fda acceptance of new drug application for dfd-29 for the treatment of rosacea, journey medical corporation to announce year end 2023 financial results on march 21, 2024, journey medical corporation to participate in the 36th annual roth conference, journey medical corporation announces presentation of data from phase 1 clinical trial assessing the impact of dfd-29 (minocycline hydrochloride modified release capsules, 40 mg) on microbial flora of healthy adults at 2024 aad annual meeting.

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• Posted on September 19, 2023
• By BrandCrowd
• In Brand Identity , Branding Logos , clinic logos , health logos , Logo Ideas , Logo Inspiration

50 Healthcare Logo Design Ideas

In the fast-evolving healthcare industry, where trust, credibility, and professionalism are a must, the importance of effective branding cannot be overstated.  Healthcare logos , in particular, play a vital role in conveying a medical institution’s values, mission, and commitment to patient care. 

With our AI logo generator , you can generate a healthcare logo for your brand in just a few minutes! 

Join us as we dive into the healthcare logos we’ve collected for you.

How To Design Healthcare Logos For Your Brand

Whether you’re creating a logo for a hospital, clinic, medical practice, or any healthcare-related entity, this step-by-step guide will help you navigate the process effectively.

Step 1: Define Your Brand Identity

Before diving into logo design, defining your brand identity is crucial. Ask yourself:

1. What are your core values and mission?

2. Who is your target audience (patients, healthcare professionals, etc.)?

3. What sets your healthcare organization apart from others?

Understanding your brand identity will guide your logo design process and ensure your logo reflects your unique characteristics.

Step 2: Research and Inspiration

Research is a fundamental part of logo design. Explore existing healthcare logos to gain inspiration and identify design elements that work well in the industry. Pay attention to color schemes, typography , and symbols commonly associated with healthcare.

Step 3: Choose Appropriate Colors

Color plays a significant role in healthcare logos. According to color psychology , consider the following when selecting colors:

Blue : Often associated with trust, professionalism, and tranquility.

Green : Symbolizes growth, health, and well-being.

White: Represents purity, cleanliness, and sterility.

Red : Can convey urgency or passion but should be used sparingly.

Step 4: Incorporate Meaningful Symbols

Consider incorporating symbols or icons that relate to healthcare, such as medical crosses, hearts, or abstract healthcare-related imagery. Ensure these symbols are visually appealing and meaningful to your brand.

Icons play an important role in your logo design; you should add meaningful symbols such as a cross logo , medical equipment, or mascot logos for healthcare professionals.

Healthcare Logos Example

In this collection of healthcare logo examples, we showcase various designs that effectively capture the essence of various healthcare organizations, demonstrating how strategic logo design can impact the healthcare industry.

We’ve divided them into three major categories below:

• Wordmark Healthcare Logos
• Pictorial Mark Healthcare Logos
• Badge Healthcare Logos

1. Wordmark Healthcare Logos

Wordmark healthcare logos are a testament to the power of typography in branding. These logos use skillful typography to convey trust, professionalism, and identity.

Explore our collection of wordmark logos to witness the art of typography in healthcare branding.

Medical health care logo design. B + Heart Logo by Shahnur Islam Rimon

Sanodoc Logo Design by Milon Ahmed

Health care logo | West Coast Sedation by ARIF M.

AniCare LogoType 2 by Tunmise Afape

Function Medicine Health Coach Primary Logo by Alex Pesak

Medical Logo Design – Proactive Primary Care by DesignsWeekly

Home Doctors Logo by Design Riverbd

Modern, Heart Healthcare Logo Design by BrandCreative

Modern, Simple Medical Health Logo Design by ecorokerz

Modern, Healthcare Healthcare Logo Design by Atec

Modern, Clinic Healthcare Logo Design by Nigel B

Upmarket, Company Health Care Logo Design by ecorokerz

Modern, Healthcare Healthcare Logo Design by nikkiblu

Bold, Business Healthcare Logo Design by sourgraping

2. Pictorial Mark Healthcare Logos

Pictorial mark healthcare logos harness the strength of visual symbols to leave a lasting impression. These logos utilize carefully designed icons and symbols to represent healthcare entities with clarity and impact.

Discover how these logos artfully blend imagery and meaning to create memorable and instantly recognizable brand identities within the healthcare sector.

Browse through our pictorial logos here:

G-Care Medical Health Logo Design, Logo, Logo Design, Logos by Md Iqbal Hossain

Heart and Brain Logo by Ery Prihananto

Healthcare/ Medicine logo by Masum_Rakib

Mediteach | Logo & Brand Identity Design by Manjurul Branding

Modern, Healthcare Healthcare Logo Design by Arham Hidayat

Modern, Company Logo Design by sez_inn

Playful, Female Medical Office for Women Logo Design by alkaline

Playful, Pink Medical Office for Women Logo Design by GODDREAMCREATION

Social Logo Design by Maxo-Biz

Playful, Female Medical Office for Women Logo Design by S. Shin

Healthcare Logo Design by WahyuHMD

Upmarket, Business Healthcare Logo Design by MiLab Design Agenc

Medical Heart Health by vixiiiart

Medical Health Staff by AK_Designs

Lung Health Doctor by FishDesigns61025

Teeth Dental Health by BryanPF

Medical Equipment Wheelchair by realdreams

Cross Medical Flag by Alexxx

3. Badge Healthcare Logos

Badge healthcare logos exemplify the spirit of honor and commitment in healthcare branding. These logos adopt a badge or emblem-like format, often incorporating intricate details, shields, and symbols of excellence.

Dive into our showcase of badge logos below:

UH logomark United Hospital by Farhad Hossain

Health care logo design by Amina

Healthcare Brand Identity Design by Aleksandar Stanic

Modern, Doctor pharma / biotech Logo Design by LIZZY LO

Bold, Company Logo Design by Mono.co

Bold, Letter U Healthcare industry Logo Design by sushsharma99

Modern, Company Pharmaceutical Logo Design by TheForm

Serious, Purple Physical Therapy and Wellness Logo Design by Birdcage

Elegant, Heart education Logo Design by sherman

Childcare Logo Design by WahyuHMD

Elegant, General Healthcare Logo Design by christianpoetoe

Medical Leaf Cross by CreativePixels

Health Medical Hospital by Jhe

Medical Doctor Protection by Mypen

Medical Health Caduceus by vixiiiart

Blue Medical Stethoscope by SimplePixelSL

Medical Health Cross by MusiqueDesign

Design Your Healthcare Logo Today!

In the ever-evolving world of healthcare, a well-crafted logo is not just a symbol; it’s a powerful statement of your brand’s values, trustworthiness, and commitment to patient care. As you embark on the journey to design your healthcare logo, remember that it’s not just about creating a visually appealing image; it’s about crafting an emblem that speaks to the heart of your organization.

If you need help crafting your logo or spreading the word about your business, BrandCrowd is here to help! We have a logo maker to help you generate a logo in a few minutes and design templates for your other advertising needs, such as Twitch banners , LinkedIn banners , Twitter Posts , and many more.

Visit our website and start crafting your logo today!

Read More on Designs Here:

• 58 Human-Centric Logos To Elevate Your Brand Identity
• 56 Clinic Logo Design Ideas
• 54 Nursery Logos that are Full of Charm

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• Journey Medical-stock
• News for Journey Medical

Journey Medical Corporation to Announce First Quarter 2024 Financial Results on May 13, 2024

SCOTTSDALE, Ariz., May 07, 2024 (GLOBE NEWSWIRE) -- Journey Medical Corporation (“Journey Medical” or the “Company”) (Nasdaq: DERM), a commercial-stage pharmaceutical company that focuses on the selling and marketing of FDA-approved prescription pharmaceutical products for the treatment of dermatological conditions, today announced the Company will release its first quarter 2024 financial results after the U.S. financial markets close on Monday, May 13, 2024. Journey Medical management will conduct a conference call and audio webcast on Monday, May 13, 2024 at 4:30 p.m. ET.

To listen to the conference call, interested parties within the U.S. should dial 1-866-777-2509 (domestic) or 1-412-317-5413 (international). All callers should dial in approximately 10 minutes prior to the scheduled start time and ask to join the Journey Medical conference call. Participants can register for the conference by navigating to https://dpregister.com/sreg/10188768/fc6df642e0. Please note that registered participants will receive their dial-in number upon registration.

A live audio webcast can be accessed on the News and Events page of the Investors section of Journey Medical’s website, www.journeymedicalcorp.com, and will remain available for replay for approximately 30 days after the conference call.

About Journey Medical Corporation Journey Medical Corporation (Nasdaq: DERM) (“Journey Medical”) is a commercial-stage pharmaceutical company that primarily focuses on the selling and marketing of FDA-approved prescription pharmaceutical products for the treatment of dermatological conditions through its efficient sales and marketing model. The company currently markets seven branded and two generic products that help treat and heal common skin conditions. The Journey Medical team comprises industry experts with extensive experience in developing and commercializing some of dermatology’s most successful prescription brands. Journey Medical is located in Scottsdale, Arizona and was founded by Fortress Biotech, Inc. (Nasdaq: FBIO). Journey Medical’s common stock is registered under the Securities Exchange Act of 1934, as amended, and it files periodic reports with the U.S. Securities and Exchange Commission (“SEC”). For additional information about Journey Medical, visit www.journeymedicalcorp.com.

Company Contact: Jaclyn Jaffe Journey Medical Corporation (781) 652-4500 [email protected]

Media Relations Contact: Tony Plohoros 6 Degrees (908) 591-2839 [email protected]   

Journey Medical News MORE

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Why Your Medical Spa Needs Brand Strategy

Posted By Madilyn Moeller , Friday, June 7, 2024

By Lisette Harrington, Mila Design Co.

As a medical spa owner or solo injector, each day you are given opportunities to introduce your brand to new prospects, engage with potential clients on social media or in person, and set it apart from others in town.

But how do you ensure your brand is accurately, effectively and cohesively represented each time? How can you guarantee brand consistency everywhere your business has a presence?

How can you ensure your employees and subcontractors—your receptionist, social media marketers, etc.—fully understand how your brand is supposed to sound and feel at every customer touchpoint without accidently giving the wrong impression—or, worse, turning off an ideal client?

The answer: a comprehensive brand strategy.

What is a brand strategy?

A brand strategy consists of intangible components such as ideas, tone and emotions that influence the relationship your brand has with its audience and the world. It's important to be aware of these elements so that they can inform all aspects of your operations.

From design through marketing communications, brand strategy not only maximizes consistency around your brand's visuals, but also helps raise awareness of your brand and, eventually, builds brand loyalty. This is brand affinity.

Brand strategy should not be confused with brand identity design. This entails all the pretty, fun parts that everyone usually thinks of when they think of a brand: colors, fonts and graphics. It's important to adhere to these principles so that your audience can always visually recognize your brand in any marketing medium.

The components of brand strategy

Defining the brand identity, brand values.

Brand values are the foundational beliefs that a company stands for. They serve as the compass that guides your brand story, actions, behaviors and decision-making process.

Brand values attract new customers, improve brand experience, build brand loyalty, retain top employees, improve operational efficiencies and develop a competitive advantage.

Brand persona

Brand strategy ideally gives your brand a personality based on brand archetypes. Here, your brand strategy guide breaks down the unique combination of brand archetypes and how this looks in its operations and communication with your audience

Brand voice and brand tone

The brand voice is what your brand communicates to its audience.

Your brand voice is about projecting your brand’s personality through the communications you distribute. It’s directed at your target audience and helps build a memorable connection between your brand and them.

Your brand tone is how your brand communicates to its audience.

Your brand tone or voice may vary based on a few different factors, such as target persona, where a client is at in the buying journey, communication channel, etc.

Competitor analysis and SWOT

No brand strategy is complete without analyzing your current (and future) local competitors.

What other medical aesthetics businesses in your area could your ideal client book services with instead of you?

What are their s trengths , so that you can learn how to strengthen yours?

What are their w eaknesses , so that you can focus on making your medical spa a shining example of how to do it right? How can you use this to your advantage to fill in a gap in the local market, so your people come flocking to you?

What o pportunities do the above two observations create that you can implement and differentiate your business so it’s seen as the best option?

What t hreats do your competitors pose (such as pricing) and how can you overcome this? How can you communicate this to your ideal audience?

Audience demographics and psychographics

What makes your customer lose sleep at night?

What could they do if you solved this problem for them?

What causes do they care about, and is there a crossover with their interests and yours?

Only by letting your audience know that you truly understand them can you effectively let them know that you truly care about their well-being and what’s important to them.

Customer buying journey and sales objections

How do your customers find out about your business, and what possible sales objections do your marketing have to overcome in order to close the sale?

Brand strategy is a framework for your marketing

Brand strategy is how you can effectively communicate who your brand is and what it stands for to both your ideal audience and with key stakeholders in your marketing plans.

Social media marketers, digital ads specialists, SEO marketing, hiring employees—they all benefit from keeping this information at the forefront of your operations.

Corporations always onboard new employees by teaching them about the brand’s mission and values, and your medical spa should not hire nor interview new employees without brand strategy in mind.

The people who represent your medical spa should understand the brand inside and out, and brand strategy is the way you get there.

Lisette Harrington is a luxury brand designer and brand strategist, web designer and SEO strategist, and founder of Mila Design Co. , as well as co-owner of Tox Shop , an elevated apparel and gift shop for aesthetic nurse injectors. Harrington brings more than 13 years of experience in brand and web design to Mila Design Co. and is dedicated to helping transform the brand presence of medical spas by combining strategy and artistry to shine a light on what makes each practice and injector unique. Her goal is to make your medical spa the kind of place people can’t wait to book with, buy from and boast about.

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What people are saying

Ketamine-Assisted Psychotherapy (KAP) gets to the root of mental health issues rather than merely providing tools to manage symptoms.

I have felt supported every step of the way and being part of a larger community has contributed to my growth as a KAP practitioner. At Journey Clinical, I feel secure that my clients are receiving quality treatment.

I love Journey Clinical because of its collaborative care model. Journey Clinical is supporting clinicians in doing this work in community, in collaboration, and doing it well.

Many people who have been in therapy for years or who have tried many different kinds of medications such as SSRIs feel like they’ve hit a wall. KAP has given people an opportunity to break through that barrier and find new ways of being.

The power of our model is collaborative care. We believe therapists are the population best equipped to deliver these treatments, as an adjunct to therapy.

Hear Our CEO Share Journey Clinical’s Story

• Best overall
• Best for cruises
• Best for reputation
• Best for preexisting conditions
• Best for digital nomads
• Best low-cost
• Best for road trips
• How we reviewed travel insurance companies

Ultimate Guide to Choosing the Best Travel Insurance in June 2024

Affiliate links for the products on this page are from partners that compensate us (see our advertiser disclosure with our list of partners for more details). However, our opinions are our own. See how we rate insurance products to write unbiased product reviews.

Traveling is an adventure, a leap into the unknown, a story waiting to unfold. But every story needs a safety net, and that's where travel insurance comes in. In this guide to the best travel insurance, we'll embark on a journey to help you better understand travel insurance and uncover the benefits that make it an indispensable companion for any traveler.

Our Picks for the Best Travel Insurance Companies

Best overall: nationwide travel insurance.

• Runner-Up: AXA Assistance USA
• Best for Cruises: Travel Guard
• Best Reputation:  C&F Travel Insured
• Best for Pre-existing Conditions:   Tin Leg Travel Insurance
• Best for Digital Nomads:   WorldTrips Travel Insurance
• Best Low-Cost Option:   Trawick International Travel Insurance

Best for Road Trips: Travelex Travel Insurance

How we rate travel insurance »

Compare the Best Travel Insurance Companies

The best travel insurance companies offer comprehensive coverage options for a wide range of people and needs. For this guide, we looked at coverage options, customizability, and the best companies for specific situations, such as pre-existing conditions.

Here are Business Insider's picks for the best travel insurance companies in 2024. 

• Trip cancellation coverage of up to 100% of trip costs (for cruises) or up to $30,000 (for single-trip plans)
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Three cruise-specific plans to choose from
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Annual travel insurance plans available
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Strong trip cancellation coverage
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Cancel for any reason coverage available
• con icon Two crossed lines that form an 'X'. CFAR insurance not available with every single plan
• con icon Two crossed lines that form an 'X'. Medical coverage is lower than what some competitors offer

Nationwide Travel Insurance offers many of the standard benefits you might see with a travel insurance policy. This can include things like trip cancellation coverage, so you can recover pre-paid costs or trip interruption in the event your vacation is interrupted by an unexpected event. There's also baggage delay coverage and medical coverage.

• Cancel for any reason coverage available

Nationwide Travel Insurance is of the largest players in the travel insurance space, offering nearly endless options for any customer on the travel spectrum, including annual travel insurance plans which can offer frequent travelers the flexibility to "set it and forget it" on their travel insurance coverage.

Nationwide Essential also offers some of the most affordable policies in the market compared to similar plans from competitors, which makes it a great pick for just about anyone. Buyers can discuss bundling options as Nationwide also sells homeowners, auto, pet, and other insurance products. Its travel insurance quoting is just as easy as it has been with other Nationwide insurance products.

Read our Nationwide Travel Insurance review here.

Best Travel Insurance Runner-Up: AXA Assistance USA

• Trip cancellation coverage of up to 100% of the trip cost
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Generous medical evacuation coverage
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Up to $1,500 per person coverage for missed connections on cruises and tours
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Covers loss of ski, sports and golf equipment
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Generous baggage delay, loss and trip delay coverage ceilings per person
• con icon Two crossed lines that form an 'X'. Cancel for any reason (CFAR) coverage only available for most expensive Platinum plan
• con icon Two crossed lines that form an 'X'. CFAR coverage ceiling only reaches $50,000 maximum despite going up to 75%

AXA Assistance USA keeps travel insurance simple with gold, silver, and platinum plans. Emergency medical and CFAR are a couple of the options you can expect. Read on to learn more about AXA.

• Silver, Gold, and Platinum plans available
• Trip interruption coverage of up to 150% of the trip cost
• Emergency medical coverage of up to $250,000

AXA Assistance USA  offers consumers a great option for no-stress travel insurance: low-priced plans, generous coverage limits on key categories including primary insurance on lost luggage, and up to 150% reimbursement for qualifying trip cancellations.

While add-ons are limited and rental car coverage is not included by default on cheaper plans, AXA is a perfect fit for travelers who don't plan to drive (or who already hold a travel credit card with rental car coverage), and don't need any additional bells and whistles.

Read our AXA Assistance USA Travel Insurance review here.

Best for Cruises: AIG Travel Guard

Trip cancellation coverage for up to 100% of the trip cost and trip interruption coverage for up to 150% of the trip cost

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Trip cancellation coverage of up to 100% of the cost, for all three plan levels
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. CFAR covers up to 75% of total trip costs (maximum of $112,500 on some plans) 
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Medical coverage of up to $500,000 and evacuation of up to $1,000,000 per person
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Includes COVID coverage 
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Above average baggage loss and delay benefits
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. High medical evacuation coverage
• con icon Two crossed lines that form an 'X'. Premiums may run slightly higher than competitors

Travel Guard is a well-established and highly rated name in the travel insurance industry. It offers three main coverage options to choose from, and in general its policies have above-average coverage for baggage loss and baggage delays, plus high medical evaluation coverage limits.

• Trip cancellation coverage for up to 100% of the trip cost
• Trip interruption coverage for up to 150% of the trip cost
• Preexisting medical conditions exclusions waiver must be purchased within 15 days of initial trip payment
• Annual travel insurance plan and Pack N' Go plan (for last-minute trips) available

Travel Guard is well-known insurance provider, and a great fit for travelers who want to ensure that they can get their money back in the event of canceled or interrupted travel plans.

While the company's policies can be pricey compared to its competitors, the high medical and evacuation limits make AIG a solid choice for older travelers who value peace of mind and simplicity over highly customizable plans that may be bolstered with medical upgrades.

Read our AIG Travel Guard review here.

Best for Reputation: C&F Travel Insured

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Offers 2 major plans including CFAR coverage on the more expensive option
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Cancellation for job loss included as a covered reason for trip cancellation/interruption (does not require CFAR coverage to qualify)
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Frequent traveler reward included in both policies
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Up to $1 million in medical evacuation coverage available
• con icon Two crossed lines that form an 'X'. Medical coverage is only $100,000
• con icon Two crossed lines that form an 'X'. Reviews on claims processing indicate ongoing issues
• C&F's Travel Insured policies allow travelers customize travel insurance to fit their specific needs. Frequent travelers may benefit from purchasing an annual travel insurance plan, then adding on CFAR coverage for any portions of travel that may incur greater risk.

While every travel insurance company has negative reviews about its claims process, C&F Travel Insured 's claims process has a consistent stream of positive reviews. One customer wrote that C&F processed a claim within 48 hours. Additionally, C&F regularly responds to customer reviews within one business week, making reviews a consistent way to reach the company.

Additionally, in C&F's fine print, it mentions that any claims that take more than 30 days to pay out will begin to accrue interest at 9% APY.

C&F's reputation isn't the only thing to speak highly of. It offers an array of add-ons uncommon in the travel insurance industry, such as Interruption for Any Reason insurance and CFAR coverage for annual plans. C&F also offers discounts for children on its Protector Edge plan and free coverage on its Protector plan.  

Read our C&F Travel Insured review here. 

Best for Pre-Existing Conditions: Tin Leg Travel Insurance

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Policy coverage includes most pre-existing health conditions
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Generous medical and evacuation amounts for peace of mind
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. COVID coverage included by default on all insurance plans
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Offers a wide range of plans for various budgets and travel needs
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Some plans offer CFAR, “cancel for work reasons,” financial default, and unemployment coverage
• con icon Two crossed lines that form an 'X'. Limited add-on coverage options
• con icon Two crossed lines that form an 'X'. Baggage loss and delay coverage is low compared to competitors

Tin Leg travel insurance offers eight travel insurance plans to meet the unique needs of travelers.

• Tin Leg was founded in 2014 by the travel insurance industry experts at Squaremouth. Designed to meet the most common needs of travelers, these policies offer comprehensive Trip Cancellation and Trip Interruption benefits, and a range of Emergency Medical and Medical Evacuation limits.

Tin Leg Travel Insurance is a great fit for travelers with medical issues in particular. Seven of Tin Leg's eight travel plans include coverage for pre-existing conditions as long as you purchase your policy within 15 days of your initial trip payment.

Thanks to coverage for pre-existing medical conditions as well as for potential COVID-19 infection while traveling, this company offers some of the best financial investment options for travelers who are or will be exposed to higher health risks and issues.

Read our Tin Leg Travel Insurance review here.

Best for Digital Nomads: WorldTrips Travel Insurance

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Affordable base plans that can be customized with add-ons including rental car, pet care, hunting and fishing, and vacation rental coverage
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Insurance plans available for international student travelers
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Trip delay coverage benefit that kicks in after just five hours
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Pre-existing conditions waiver can be purchased within 21 days of initial trip payment
• con icon Two crossed lines that form an 'X'. Lower medical, evacuation and accidental death limits
• con icon Two crossed lines that form an 'X'. Limited, secondary baggage loss coverage although baggage protection can be upgraded at a low cost
• con icon Two crossed lines that form an 'X'. No special coverages for pets, sports equipment, etc.

WorldTrips has been a reputable travel insurance provider for more than 20 years. Unsurprisingly, it boasts an A+ rating from the Better Business Bureau and positive reviews from thousands of customers.

• Travel medical insurance (Premium, Group, Annual, and International Student options)
• Trip cancellation insurance
• Trip protection insurance

WorldTrips Travel Insurance has affordable premiums, highly customizable add-ons, and generous coverage for core categories of travel insurance. All this makes it a great option for digital nomads, students studying abroad and backpackers.

However, travelers should keep in mind that plans are not particularly flexible, and coverage amounts are limited unless you plan ahead to pay for the areas and amounts that you need.

Read our WorldTrips Travel Insurance review here.

Best for Affordability: Trawick International Travel Insurance

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Useful for adventurous travelers headed to higher-risk destinations
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Affordable plans with varying levels of coverage
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. 10-day free look option
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Generous baggage loss replacement policy
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Trip delay coverage kicks in after just six hours
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Some policies allow a CFAR add-on
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Up to $1 million medical evacuation coverage limit
• con icon Two crossed lines that form an 'X'. Baggage and trip delay coverages don’t kick in until after the 12-hour mark
• con icon Two crossed lines that form an 'X'. International student policies available for temporary stints abroad
• con icon Two crossed lines that form an 'X'. Complaints about claims not being paid or involving an intermediary to resolve claims

Trawick International travel insurance offers plans customized to diverse travelers' needs. We look at coverage options, claims processing, pricing, and other important factors for savvy travelers.

• Travel medical insurance
• Trip protection and cancellation
• International student insurance
• Visitor medical insurance (for traveling to the US)

Trawick International Travel Insurance is another insurance provider with robust medical travel insurance  that can help higher-risk and anxious travelers find peace of mind while on the road. This company offers one of the most generous medical evacuation policies in the market, although travelers will need to remember to add on rental car coverage if they need it.

Read our Trawick Travel Insurance review here.

• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Options to cover sports equipment
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Option to increase medical coverage
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Can cancel up to 48 hours before travel when CFAR option is purchased
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Affordable coverage for budget-conscious travelers
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Includes generous baggage delay, loss and trip delay coverage
• Check mark icon A check mark. It indicates a confirmation of your intended interaction. Optional "adventure sports" bundle available for riskier activities
• con icon Two crossed lines that form an 'X'. Only two insurance plans to choose from
• con icon Two crossed lines that form an 'X'. Medical coverage maximum is low at up to $50,000 per person
• con icon Two crossed lines that form an 'X'. Pricier than some competitors with lower coverage ceilings
• con icon Two crossed lines that form an 'X'. Some competitors offer higher medical emergency coverage

Travelex travel insurance is one of the largest travel insurance providers in the US providing domestic and international coverage options. It offers a basic, select, and America option. Read on to learn more.

• Optional CFAR insurance available with the Travel Select plan
• Trip delay insurance starting at $500 with the Travel Basic plan
• Emergency medical and dental coverage starting at $15,000

Travelex Travel Insurance  offers three plans:

• Travel Basic
• Travel Select
• Travel America

The Travelex America plan is meant for trips limited to the U.S., but it has the highest coverage limits in many areas compared to its other programs. If you're flying somewhere, the lost baggage limits are higher. Its natural strengths shine for road trippers, though. Travelex America adds coverage for roadside service and rental car coverage for unexpected accidents. It also covers pets should you be involved in an accident while on the road.

While your standard auto insurance does extend to car rentals within the U.S. for a limited time, any accident would affect future rates. Travelex would eliminate the risk of reporting to your auto insurance provider for minor incidents within its purview.

Read our Travelex Travel Insurance review here.

Introduction to Travel Insurance

Why travel insurance is a must-have.

The unpredictable nature of traveling – from flight cancellations to medical emergencies – can turn your dream vacation into a nightmare. Travel insurance acts as a personal safeguard, ensuring that unexpected events don't drain your wallet or ruin your trip.

Understanding Different Types of Travel Insurance

Not all travel insurance policies are created equal. From single-trip travel insurance policies to annual travel insurance plans , from minimal coverage to comprehensive protection, understanding the spectrum of options is your first step in finding the right fit for your journey.

Key Features to Look for in Travel Insurance Coverage

Travel insurance for medical emergencies.

Imagine falling ill in a foreign country; daunting, right? A robust travel insurance plan ensures you don't have to worry about how much emergency medical care while traveling will cost, even in the most remote corners of the globe. This coverage will often come in tandem with emergency medical evacuation coverage.

Trip Cancellation and Interruption Benefits

Life is full of surprises, some less pleasant than others. Trip cancellation and interruption coverage ensures that you're not left out of pocket if unforeseen circumstances force you to cancel or cut your trip short. You may also look for cancel for any reason and interruption for any reason options, which will reimburse you for a percentage of your nonrefundable fees, but expands the covered reasons you can cancel a trip. You can find our guide on the best CFAR travel insurance companies here.

Coverage for Personal Belongings and Baggage Loss

Losing your belongings is more than an inconvenience; it's losing a piece of your world. Insurance that covers personal belongings and baggage loss ensures that you're compensated for your loss, helping you to rebound and continue your adventure.

Support and Assistance Services

In times of trouble, having a lifeline can make all the difference. Look for insurance that offers 24/7 support and assistance services, giving you peace of mind that help is just a phone call away. Also, check websites that field customer reviews like Trustpilot, the Better Business Bureau, and InsureMyTrip , to see how well a company responds to customer requests.

Choosing the Best Travel Insurance

Reputation and reliability of the travel insurance provider.

A provider's reputation is not just about being well-known; it's about reliability, customer satisfaction, and the ability to deliver on promises. Researching and choosing a reputable provider is a cornerstone in ensuring your safety and satisfaction.

Understanding the Policy's Fine Print

The devil is in the details, and understanding the fine print of what your travel insurance policy covers is crucial. Be aware of coverage limits, exclusions, and the process for filing a claim to avoid any unpleasant surprises.

Customer Reviews and Feedback

In the age of information, customer reviews and feedback are goldmines of insight. Learn from the experiences of others to gauge the reliability and customer service of the insurance provider you're considering. While the ratings are important, you should also look at whether or not a company responds to customer complaints.

How to Get the Most Out of Your Travel Insurance

Knowing your policy inside out.

Familiarize yourself with every aspect of your policy – what it covers, what it doesn't, how to file a claim, and who to contact in an emergency. Being informed means being prepared. 

Steps to Take When a Problem Arises

If you face an issue during your travels, knowing the immediate steps to take can make all the difference. Keep important contacts and your policy details handy, and remember, your insurance provider is there to assist you.

How to Pick the Best Travel Insurance Company for You

There isn't a one-size-fits-all policy that works perfectly for every traveler. Young, healthy solo travelers can opt for much cheaper plans that offer bare-bones coverage, while families juggling complex itineraries will do best by investing in a robust policy that can help defray any costs associated with lost baggage, delayed transportation or other trip-impeding obstacles.

That being said, you can't go wrong with a travel insurance provider that boasts a reputable history and offers a wide range of customizable plans. In some cases, you may be comparing plans that are only a few dollars' apart from each other. In such situations, you should generally opt for the insurance company that offers the strongest customer service. It's also worth considering whether or not the travel insurance provider has been reviewed by other travelers with similar itineraries to your own. 

An insurance aggregator like InsureMyTrip or Squaremouth is one of the best tools for searching travel insurance policies. Once you input the specifics of your travel itinerary, you'll be able to see hundreds of search results to compare the ones that catch your eye. If the options are too overwhelming, use the filters to the left of your search page to eliminate as many irrelevant plans as possible.

How We Reviewed the Best Travel Insurance Companies

To come up with our list of the best travel insurance companies, we evaluated each insurer based on the following factors:

Guide Methodology: What We Considered

Policy Types

Travel insurance is essential, but often underused partly because people aren't getting what they want. Business Insider's 2023 travel study showed 10.65% of travelers surveyed bought cancel for any reason insurance. Cost may be a factor, but in many cases, the coverage is more affordable than you might think. Regardless, companies must offer a diverse range of coverage options. We award five stars to companies offering all standard coverages and additional options like pet and sports equipment protection.

Our 2023 travel study indicated the majority of purchases were made through the travel provider (ex: flight protection insurance when you're purchasing your airline tickets). While these may be sufficient for some customers, we look for companies offering a more comprehensive range of services.

According to the U.S. Travel Insurance Association, the average cost of travel insurance will be between 4% and 8% of total travel expenses. Anything beyond that price point should include additional benefits beyond the standard inclusions, such as CFAR protection or upgraded medical coverage. Anything below that 4% threshold may leave you lacking important or sufficient coverage in an emergency.

Convenience and Flexibility

Whether you're an infrequent traveler or a suitcase warrior, a good travel insurance company should have you covered. In many cases, you might not even have to talk to a person in order to purchase your policy.

Many people think of travel insurance in context with specific trips, but most of these top contenders sell both single-trip and multi-trip policies, also known as annual travel insurance. Some companies also offer plans specifically designed for cruisers, students abroad, and business travelers. (Read our guide to the best cruise travel insurance companies for more details.) Finally, all of these providers offer multiple options for getting the specific areas and amounts of coverage that you want.

Claims Handling

Most travelers never have a large claim. Premiums are low, and it provides peace of mind for the just in case situations. So they leave reviews based on their reduced stress levels. But what happens if you lose your luggage or have to stay a few extra days due to an unexpected accident? Will your insurance carrier cover your claim without all the hassle? We check real customer reviews to sort this out for you.

Ease of Use and Support

When purchasing, during your trip, and throughout the claims process, you may need extra support. Does the company have a 24/7 help line? Does it have an online or mobile system allowing you to self-manage? Essentially, what are the options when you need help? We look at the big picture to evaluate the average customer experience with each company.

You can read our full insurance rating methodology for even more details.

Best Travel Insurance FAQs

There isn't a one-size-fits-all solution for every traveler. Determine the benefits that are most important to you, like baggage delay coverage, medical coverage, and trip delay coverage, then look for a company with solid customer ratings, especially when it comes to processing claims.

Travel insurance will pay out if you experience a covered event, such as a travel delay or delayed or lost baggage. If you're looking to get travel insurance for a specific reason, such as needing to potentially cancel your trip due to work reasons, make sure your policy will cover you in that situation before purchasing it. You should also check customer reviews to see other travelers' claims experiences, as it varies wildly from company to company.

The average cost of travel insurance is 4% to 8% of your total trip cost, so it could vary widely depending on where you're traveling and the length of your trip. Your age, the number of people in your group, and other factors can also influence how much you'll pay.

Most comprehensive travel insurance policies include travel medical coverage that can come in handy if an emergency occurs and you need medical evacuation. Some travel insurance plans offer more specialized coverage for travelers with pre-existing conditions , so shop around if medical coverage is a top priority for you. 

$100,000 should be a sufficient medical coverage limit for travel insurance. If you're planning on doing extreme sports or anything particularly risky on your trip, you may want to increase your coverage level. A high medical coverage limit is especially useful when you're purchasing cruise travel insurance, since medical evacuations are more involved at sea.

Editorial Note: Any opinions, analyses, reviews, or recommendations expressed in this article are the author’s alone, and have not been reviewed, approved, or otherwise endorsed by any card issuer. Read our editorial standards .

Please note: While the offers mentioned above are accurate at the time of publication, they're subject to change at any time and may have changed, or may no longer be available.

**Enrollment required.

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102-year-old WWII vet from New York dies while traveling to D-Day ceremony in France

A 102-year-old World War II Navy veteran from New York died while traveling to France to take part in a ceremony to honor the 80th anniversary of the D-Day invasion that turned the tide of the war toward Allied victory.

Robert Persichitti was traveling to Normandy by ship with a veterans group, headed to the site of the historic June 6, 1944, war milestone.

On the ship, he suffered a medical episode and was airlifted to a hospital in Germany, where he died, Richard Stewart, the president of veteran organization Honor Flight Rochester, told NBC News on Thursday.

Stewart said he received the call informing him of Persichitti’s death on Friday — news no one expected as “he was active, sharp as a tack, right up [to the end].”

“His health was age appropriately very good up to 102. He had some heart problems, but he checked with his doctor, who said, ‘Absolutely go on the trip,’” Stewart said. “He passed away peacefully, he was around people.”

“The doctor found some Frank Sinatra music, which was his favorite,” Stewart added.

Persichitti, of Fairport, New York, was described as a “humble” man who “had a great life.”

His vibrant, centurylong journey began with his childhood in the Allegheny Mountains outside of Pittsburgh. He lived through the Great Depression, joined the Civilian Conservation Corps, and when World War II broke out he enlisted in the Navy, spending a year in New York City attending radio school and learning Morse code.

He spent 15 months at sea assigned to the command ship USS Eldorado in the Pacific as a junior radio operator through the end of the war, serving in Okinawa, Iwo Jima and Guam, Stewart said.

He witnessed the historic moment Marines raised the American flag atop Mount Suribachi during the battle of Iwo Jima in February 1945 — which was captured by photographer Joe Rosenthal and became one of the most iconic images of the war, Stars and Stripes reported.

He returned to Mount Suribachi in 2019 as part of a veterans program with the National World War II Museum in New Orleans, telling a Stars and Stripes reporter at the time, “When I got on the island today, I just broke down.”

Persichitti was named to the New York state Senate’s Veterans Hall of Fame in 2020.

After the war, he settled in Rochester, New York, where he spent 40 years as a shop teacher with the Rochester City School District, teaching carpentry and other technical skills to students, and where he joined Honor Flight Rochester, which takes veterans to visit D.C. memorials.

In 2015, he published the autobiography “Building an American Life.”

He also regularly visited students in Pittsford, New York, near Rochester, to speak about World War II. In April, the Pittsford Central School District shared photos of students celebrating Persichitti’s 102nd birthday.

Persichitti was an active part of Honor Flight Rochester, and most recently attended events in April and May, shaking the hands of hundreds of veterans.

“When Bob said he was going to be someplace to do an event to help spread the word with Honor Flight, he was there, he’d be in his orange shirt. He was a great volunteer for us,” Stewart said. “I think we all had every intention that if he got back from his Normandy trip on Father’s Day, he would have been there in June, shaking hands.”

Stewart noted that Persichitti’s wife had preceded him in death and he had no children.

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