travel agency association malaysia

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WELCOME TO MATA

The Malaysia Tourism Agency Association (MATA) is the peak body for Malaysia’s tourism players, with its office located in Seremban, Negeri Sembilan and represents the majority of tourism players in Malaysia. Founded in 2019, MATA’s aim has been to stimulate, encourage and promote travel, and to uphold the interests of Malaysian Tourism players who form a vital part of Malaysia’s highly specialised travel and tourism industry.

As Ministry of Tourism, Art and Culture Malaysia (MOTAC) strategic partner, MATA will certainly join hands to help the Malaysian Government, especially MOTAC and Tourism Malaysia by promoting Malaysia as a Preferred Destination for tourists from all around the world.

EXECUTIVE COMMITTEE

Dato’ Dr. Mohd Khalid Harun

Dato’ Jeffri Sulaiman

Deputy president.

Izyan Diana Mohd Khalid

Honorary secretary general.

Siti Zabidah Othman

Honorary treasurer, calendar of events.

Malaysia Tourism Industry Awards – 16 December 2022 Royale Chulan Hotel, Kuala Lumpur.

The Malaysia Tourism Industry Award is a noble effort by the MATA & Santai Travel magazine to dignify the country’s tourism industry. This effort is a smart collaboration between the media and tourism industry in fueling the country’s tourism industry. It is hoped that this program will be able to inject new enthusiasm into the Malaysian community, especially to tourism operators.

This program will also involve local tourism associations, travel agencies, hoteliers, organizations and individuals involved in the country’s tourism industry. A total of 50 Award categories that will be contested include Best Family Vacation Destination, Best Shopping Location, Best Accommodation Location, Best Recreation Location, Best Food Location, Best Art & Heritage Location, Best SPA & Health Location, Best Travel Agency , Best Homestay Program and Best Overseas Destination. The selection of winners is based on professional jury and public voting by the readers of the magazine published by Intermedia Network, which is Santai Travel Magazine.

MEDIA CENTRE

Stay at the forefront of our business and explore the news/events latest updates, press releases and fact sheets.

Mata: Extend moratorium for another six months

• November 25, 2022
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Jika Malaysia bersedia, MATA mahu pasarkan pakej pelancongan kecantikan

‘Agensi pelancongan lebih perlu bantuan, bukan pelancong’

Malaysian Association of Tour Agency wants additional allocation of RM200m to be disbursed soon, says president

MATA cadang turunkan kadar tol galak rakyat bercuti

Tel : 06 762 3523

No. 60, Tingkat Bawah, Wisma Housecoff, Jalan Tuanku Antah, 70100 Seremban, Negeri Sembilan Darul Khusus

Email : mata.offical.my@gmail .com / [email protected]

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• +603-42510351
• No. 69-M, Ampang Point, Selangor
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The Malaysian Inbound Tourism Association or better known as MITA was established in 2004 by a group of Tourism veterans who felt that it was time the Inbound & Domestic Tourism sector be given a priority and focus by the Government.

From its humble beginnings, MITA strived to champion the Inbound & Domestic Tourism cause and fought hard to gain recognition from the Government as well as Private sector.

MITA is a unique Tourism Association because its members do not only consist of Travel Agents but also Retail Shops, Restaurants, Homestay, Transport Operators, Convention Bureaus and etc. (in short, any companies directly involved with the Inbound & Domestic tourism sector can join MITA as its member).

In 2016, the Ministry of Tourism recognized MITA as one of the 5 Tourism Associations in which Travel Agents need to be affiliated with to renew the MOTAC license.

With 3,000 members in its membership role to date, MITA is today one of the leading and most important Tourism Association in Malaysia.

The Malaysia Inbound Tourism Association (MITA) plays a pivotal role in elevating Malaysia's global travel industry presence. By fostering collaborations, implementing innovative marketing strategies, and emphasizing sustainable tourism practices, MITA effectively showcases Malaysia's rich cultural and natural heritage, attracting international visitors and enhancing the country's reputation as a premier global travel destination.

• To protect and defend the interest of its Members
• To Act as a platform to represent and promote the interest of the Association and its Members with the Government, other authorities and bodies related to the Tourism Industry
• To provide a forum to meet and discuss matters and issues pertaining to the Inbound & Domestic sector
• To build and maintain close contact with National Tourism Organisation (NTO), State Tourism bodies and relevant Government bodies for the benefit of its Members
• To promote a professional and ethical conduct for its Members
• To provide Training Program to develop and enhance the knowledge and skills of its Members
• To organize or participate in activities related to the travel and tourism industry.
• 1500+ Employed

LIST OF YEARLY ACTIVITIES

Our Strategic Partners

MATTA the national travel association has a membership of over 3100 travel agencies and as of now, comprising local tour and travel companies and several overseas affiliations. MATTA’s objective is to protect and promote the interests of the travel and tour industry in Malaysia. MATTA help organize fairs, seminars, convention and workshops both to create public awareness of the tourism industry as well as to benefit its members.

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The Ultimate Guide To Opening A Travel Agency In Malaysia [2024]

Tourism has historically been a lucrative industry in Malaysia, and recent news reports of  48.6 million domestic and 4.5 million international tourists in Q1 2023 alone suggests no signs of it slowing down.

As a demographic, tourists are willing to pay for convenience and leisure, leading to a demand for travel agencies that help plan their journey. In fact, as of writing this post, according to the  Ministry of Tourism, Arts, and Culture’s records , there are 4629 travel agencies across Malaysia!

If you too would like to open a tour or travel agency of your own, this article will guide you on just how to do that (and a pitch at the end to let MISHU handle it for you!).

Here’s how we’ll break it down:

• We’ll begin with the list of requirements that must be met
• We’ll cover what a typical registration process should look like (timeline included)
• We’ll provide fees when available so you can plan accordingly

P.S. if you’re the rare person who enjoys reading government statutes, most of the information below has been condensed from the Tourism Industry Act 1992 , so if you want more details, here’s your extra credit reading assignment.

To normal human beings, let’s start!

Capital requirements

State motac premise inspection wait times, 🔑 key takeaways:.

• There are strict requirements regarding your agency’s name and director’s background.
• At least one key agency employee must attend a MOTAC certified course.
• All agency guides and vehicles must be registered.
• The minimum start-up capital can be as high as RM200,000.
• It can take up to four months to get your travel agency fully operational.
• Your travel agency must be a member of at least one MOTAC approved association.
• Keep in mind that your license type will determine if you can only deal with inbound (domestic) or outbound (international) destinations.
• You must have a physical premise which will be inspected by MOTAC personel to ensure it meets their minimum requirements.
• Save yourself the headache of navigating government regulations by engaging MISHU to help secure necessary licenses

Minimum requirements for a travel agency

We’ll break this down into three sections: company, shareholder, director, and capital requirements.

Company requirements

Pardon us for stating the obvious, but you will need to first incorporate a company that meets the conditions set by the Ministry of Tourism, Arts, and Culture (MOTAC):

• Must have a company name that clearly shows the nature of the business (for example, including terms like ‘ travel’, ‘tours’, ‘holiday’, ‘vacation’, and ‘adventure’)
• Must specifically use ‘To carry business in Tour Operating Business and / or Travel Agency Business’ as the business activity description on e-SSM
• Must meet minimum paid up capital requirements
• Must be free from penalties under the Tourism Industry Act 1992
• Must have suitable premises to perform recruitment activities
• Must have at least one key employee attend a Travel and Tour Management Course and posess a valid certificate
• Must register all employed tour guides , drivers, and tour vehicles

Shareholder requirements

• Cannot hold shares in other tourism operating companies
• Must have minimum three years’ experience in the tourism industry
• Cannot be current employee of the federal or state level Ministry of Tourism Licensing Department

Director requirements

Depending on the specific business activities, location, and residency status of shareholders, travel agencies fall under several categories, each with different paid-up capital requirements as shown in the table below.

Note: There is an additional RM100 processing fee for each license application.

A location is considered ‘within city limits’ if it falls under the authority of a City Council such as Dewan Bandaraya Kuala Lumpur.

It’s considered outside city limits if it falls under the authority of a District Council such as Lembaga Bandaran Sabak Bernam.

You can find a full list of City and District Councils in Malaysia here.

Process & Timeline

While there may be slight variances on a case-by-case basis, consider the following steps, respective timelines, and the documents/fees required. 

Fortunately, MOTAC has digitalised their document submissions and license application process via their online portal TOURLIST . 

Remember how we said it can take up to 14 – 60 working days to have your premises inspected by MOTAC? The different states are split into three zones, each with a different schedule.

List of associations recognised by MOTAC

For your convenience, we’ve added hyperlinks to the websites of MOTAC-approved organisations.

• MATTA – Malaysia Association of Tour & Travel Agent
• BUMITRA – Bumiputera Travel And Tour Agents Association of Malaysia
• MCTA – Malaysia Chinese Tourism Association
• MITTA – Malaysia Indian Tour & Travel Association
• MITA – Malaysia Inbound Tourism Association
• CRAM – Car Rental Association of Malaysia
• MSDA – Malaysia Scuba Diving Association
• PAPUH – Persatuan Agensi Pelancongan Umrah Dan Haji

Obviously, pick the association that will be most relevant to your business niche, and there’s nothing against becoming a member of more than one.

Is that everything you need to know?

Well, yes and no.

Keep in mind this is a guide to opening a tour or travel agency in Malaysia.

In that regard, yes, you know everything you need to start.

However, successfully running and growing your agency is another matter, and involves a great deal of statutory knowledge above the usual statutory requirements of less regulated industries.

In that sense, no, you probably don’t know everything you need to know.

We’re big believers in just-in-time learning, but perhaps this is something you should plan for even before starting to ensure smooth growth over the long-term.

Let MISHU open your travel agency for you

MISHU’s team of statutory and business license experts can help make setting up an employment agency effortless for you. Tell us what you need and we will do our best to assist you – get in touch!

FAQs About Starting a Travel Agency in Malaysia:

• What are the requirements to open a travel agency in Malaysia? 💡There are simply too many to list here. Please click here to jump to the corresponding section of the article where we list of the requirements.
• How much capital is needed to open a travel agency in Malaysia? 💡Paid up capital requirements vary depending on your location and whether your agency deals with inbound or outbound destinations, but range from RM150,000 – RM200,000.
• How long does it take to open a travel agency in Malaysia 💡Again, it varies by location as there is a physical premise inspection that must be done by MOTAC officers but allocate up to 4 months.
• What is the difference between inbound and outbound travel agencies? 💡Inbound travel agencies deal with domestic holiday destinations and packages while outbound agencies can include international destinations.
• What is the Travel and Tours Management Course? 💡It’s a mandatory course by MOTAC to ensure travel agencies are up to date on their knowledge and serve tourists to a standard of excellence. It’s a two day training course and costs RM800 per person.
• What is ticketing for a travel agency? 💡It’s when you sell tickets for busses, trains, and flights. As this can play a huge role in a tourist’s experience, it is a regulated part of operating a travel agency in Malaysia.

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5 thoughts on “ The Ultimate Guide To Opening A Travel Agency In Malaysia [2024] ”

Hi Nawwarah,

Thanks for getting in touch – your request has been forwarded to our client servicing team 🙂

need assistance to start up travel agency

We apologise as our team will only be back in the office on the 13 February due to Chinese New Year, but rest assured we’ll get in touch with you asap!

Sincerely, The MISHU Editorial Team

Hello! Would you mind if I share your blog with my facebook group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thank you

Yes please – give us all your business!

By the way, if you want, we have a referral program – message [email protected] to know more.

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We started our business on 15 May 2015 and have grown and developed to become one of the reliable tour operators (Malaysia Tour & Travel Agency) in Malaysia. We are a recognized organization by the Ministry of Tourism, Government of Malaysia and an active member of the Malaysia Association of Tour & Travel Agent Travel (MATTA), Malaysia Indian Tour & Travel Association (MITTA), Malaysia Inbound Tourism Association (MITA), Car Rental Association of Malaysia (CRAM).

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The idea of forming an Association for the Indian Travel Agents in Malaysia was coined in 1996. The initial brainstorming took place in Kovalam Beach at Trivandrum by a group of enthusiastic travel agents who came together at a Familiarisation Tour organised by Air Maldives to Trivandrum and Male. The Association was then realised in 1997 and was registered officially as Malaysian Indian Tour and Travel Association (MITTA).

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• List of Travel Agencies in Malaysia

Kuala Lumpur

     apple vacations sdn. bhd.,     best holiday sdn. bhd..

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• Dallas/Fort Worth, TX (DFW)

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American Airlines has implemented a special exception policy to our travel partners that is now available for our mutual customers due to possible operational disruptions, including delays and cancellations due to Dallas Severe Weather.

Our Travel Notice exception policies on American are also available when ticketed to/from/through on our Joint Business partners: This applies to both prime and codeshare flights as shown below:

Inventory Requirements

Lowest Inventory, Same Cabin

If original inventory is not available rebook lowest inventory available in the same ticketed cabin. As a reminder, customers that do not hold a Basic Economy fare should never be booked into B inventory.

Basic Economy -

• Must be booked in B inventory only. If B inventory is not available, then an alternate flight must be selected. Advance Purchase and Ticket Change restrictions are waived.

Instant Upsell -

Refer to Travel Notice Policy - Travel Agency Guidelines for rebooking guidelines and Endorsement Box requirement when the customer purchased Instant Upsell (IU) directly with American on aa.com . IU PNRs contain the following SSRs:

• OTHS AGENCY RETAINS CONTROL OF TKT FOR REISSUES
• OTHS INSTANT UPSELL ANCILLARY EMD ISSUED 001xxxxxxxxxx

Refer to Exceptions to Fare Rules .

Note: If customers are unable to rebook or reissue their ticket within the given timeline, they can cancel their reservation and use the value of the ticket toward the purchase of a new ticket; all rules and restrictions apply. Travel must commence no later than one year from the date of original issuance.

Endorsement Box Requirements

• Refer to individual Travel Notice for Event Name
• Ticket Reissue required. This is the only required verbiage and supersedes all other information.

Instant Upsell (IU) tickets must use waiver code: TNADV/IU when rebooking in the Instant Upsell Inventory IU PNRs contain the following SSRs:

Refer to Travel Notice Policy - Travel Agency Guidelines for Endorsement Box requirement when the customer purchased Instant Upsell (IU) directly with American on aa.com .

Changes to Origin/Destination - Not Allowed

• Waive Change Fee
• Ticket reissue for original ticketed fare
• 300 Mile Radius is always allowed, unless otherwise stated in the notice
• Changes to origin/destination are not permitted for the travel notice
• Any changes made to origin/destination all fare rules apply

300-Mile Radius Only - Allowed

• Within same country
• For booking inventory, view Inventory Requirements

Basic Economy Short-haul fares

book in B inventory only.If B inventory is not available, then an alternate flight must be selected.

Changes to Connection City

Changes to Co-Terminal

Changes to Co-terminal and MAC airports on AA Prime and AA*/Codeshare flights are allowed

• Co-terminal & MAC Airports are considered the same routing.  

Reissue Policy Information

American Airlines will waive change fees and travel agents may rebook and reissue tickets provided the below guidelines are met and applied:

• Ticket issued on the following ticket stock: AA 001, AY 105, BA 125, El053, IB 075, JL 131, QF 081
• Applies to AA*/ one world flights
• Travel has not commenced on the affected flight segment and the ticket has not been reissued by American Airlines
• The first departure flight is more than 2 hours away
• Affected coupons are in OK status
• Travel reissuance only in accordance to dates identified in the applicable Travel Notice Exception Advisory
• More than one change allowed without an additional collection, including penalty or change fee within the Travel Notice dates
• Original issuing agency responsible for ticket reissue
• Ticket Revalidation not permitted
• The return travel must be booked in the original class of service (inventory)
• Refer to Extend Travel Rebooking after the Travel Event
• Basic Economy must be rebooked in the appropriate Basic Economy inventory
• Please ensure the above procedures are accurately followed to prevent debit memo issuance

Rebooking - Exception to Fare Rules

Exception to Fare Rules: All fare rules apply with the exception of the following:

• Advance Purchase requirement waived
• Minimum/Maximum Stay requirement waived
• Change Fee waived
• When changes to the outbound travel occur, the unaffected return date may be changed to protect the original length of the trip. The return travel must be booked in the original class of service (inventory).

SalesLink Request

• Rebook flights in compliance with Travel Notice Exception Policy
• Log-in to SalesLink at www.saleslink.aa.com
• Request Type: select 'Service'
• Input AA PNR
• Waiver Type: select 'Travel Notice'
• Travel Notice: select applicable Travel Notice event name
• Select 'Next' - and complete request
• Verify: SalesLink approval remarks in PNR
• New Ticket Endorsement Box: Enter event name only
• Ticket Reissue required

Endorsement Box requirement: 27MAY24 or the exchange will be subject to a debit memo

Extend Travel Rebooking Guidelines

If customers are unable to rebook within the New Travel Dates, may reschedule their reservation to/from the same city or alternate cities and reissue their ticket with the below guidelines:

• Cancel their itinerary and apply the value of the original ticket towards the purchase of a new ticket for travel commencing within 1 year from the date of original issuance
• Change fee only is waived as long as the original ticket is reissued within ticket validity and the impact dates are in accordance with those identified in the Travel Notice
• Basic Economy fares may only be used towards the purchase of other Basic Economy fares.
• Residual MCO's are not allowed when using the TNADVE waiver code for reissue.
• Extend Travel Rebooking does not apply to tickets in conjunction with Instant Upsell (IU)

Refund Policy Information

When the flight is cancelled or the length of delay is 91+ minutes , travel agents may refund ticket(s) through normal GDS/ARC/BSP processing. Refer to our Schedule Irregularity policy for delays 90 minutes or less.

• Refund To Original Form Of Payment - All penalties/fees waived
• Non-Refundable Fare
• Refundable Fare with cancellation Fee
• Basic Economy Fare
• Bulk/Opaque Fare

Note: If the ticket has been exchanged by American as an INVOL submit the refund request directly with American. Refer to American Airlines Refunds .

When the flight is not cancelled or the length of delay is 90 minutes or less , a refund does not apply:

• If customer elects to cancel their reservation and use the value of the ticket toward the purchase of a new ticket outside the Travel Notice dates; may use Extend Travel Rebooking or may hold ticket for future travel; all rules and restrictions apply.
• Travel must commence no later than one year from the date of original issuance.

En route/Diversion

• Connecting customers' en route to one of the above-listed destinations or whose flights are diverted will have the option to return to their original departure city and rebook travel to alternate future dates.
• Customers should work directly with the airport to obtain a boarding pass for return travel to their original departure city. If the customer wishes to rebook travel to alternate future dates, please contact American Airlines Reservations for assistance. Alternatively, they may receive a refund if re-accommodation options are unacceptable.
• If a ticket has already been reissued by American Airlines or the ticket is partially used, travel agents must submit the refund request online at https://prefunds.aa.com/refunds/

American Airlines will continue to monitor this Travel Notice Exception Advisory and adjust this policy if needed. Changes will be posted on AA.com and www.saleslink.aa.com reference. Please check these sources frequently for the most up to date information.

• www.saleslink.aa.com Reference: Select Travel Notice Policy - Travel Agency Guidelines
• Visit www.saleslink.aa.com and navigate to AA News and Offers to view current travel notices.
• Contact your Sales Support Center 800-621-8489 or American Airlines Reservations 800-433-7300 (U.S. and Canada) or for Reservations outside the U.S. and Canada, please see our Worldwide Reservations Numbers American Airlines encourages all customers to check flight and gate status prior to leaving for the airport. For complete travel information, visit AA.com .
• Group reservations must be changed by AA Group & Meeting Travel
• Information contained on this web site is subject to change at any time without notice. American Airlines shall not be liable for any consequences resulting from your reliance on the information.

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Baira: 4,000 Malaysia-bound workers failed to board flight

• They could not secure air tickets by the deadline
• Malaysia reopened its labour market to Bangladesh after four-year suspension

Despite having the necessary documents, up to 4,000 Bangladeshi migrant workers failed to travel to Malaysia due to a lack of air tickets, the Bangladesh Association of International Recruiting Agencies (Baira) said on Saturday.

"We have yet to finalize the numbers of Bangladeshi workers who managed to reach Malaysia and those who failed. Our office is closed today (Saturday), but we will provide those details tomorrow (Sunday)," said Baira Secretary General Ali Haider Chowdhury.

He estimated that around 3,000-4,000 workers might have missed their flights because they could not secure air tickets by the deadline to reach Kuala Lumpur, which ended on Friday, reports The Daily Star.

On Friday, several hundred Malaysia-bound migrant workers faced uncertainty as they waited for hours at Hazrat Shahjalal International Airport. They arrived at the airport without plane tickets after being assured by local recruitment agents that tickets would be provided on time. Some workers complained that the agents were not answering their phones.

In March, Malaysian authorities announced that workers from Bangladesh and 13 other countries would be barred from entering the country after May 31.

According to data from the Bureau of Manpower, Employment and Training, nearly 450,000 Bangladeshi workers travelled to Malaysia between August 2022 and April this year. Malaysia reopened its labour market to Bangladesh in 2022 after a four-year suspension. Last year, Malaysia was the second-largest overseas job market for Bangladesh.

PM Hasina warns of actions on failure to send workers to Malaysia

State minister’s iphone recovered from malaysia, malaysia stands firm on worker entry deadline, labour market: baira blames ministry, malaysian govt behind unrest  , govt seeks information about workers who could not go to malaysia, malaysian labour market: manpower suffers before beneficiary syndicate, uganda claim first ever t20 world cup victory with win over png, bangladeshi politicians cautious about india polls results, pakistan: students switch off from media careers, jamaat stirs loggerheads between fakhrul, quader , mbappe on target as france stroll past luxembourg.

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Book in the Official Hotel Block for a Successful SEMA Show Stay

By  SEMA News  Editors

Hotel reservations  are open  online here  for the 2024 SEMA Show,  November 5-8, in Las Vegas , available at the lowest possible nightly rates through SEMA's official hotel provider, onPeak. 

SEMA Show and onPeak offer attendees and exhibitors the best rates at an extensive list of the best hotels in Las Vegas.

Booking your 2024 SEMA Show hotel through the official SEMA Show block provides unparalleled benefits, like: 

• Guaranteed Lowest Rates:  Booking through the SEMA block guarantees our Showgoers the lowest rates in Las Vegas during the SEMA Show.
• Access Fully Flexible Booking:  We know plans change, so that's why there are no change fees and no full pre-payment required at the time of booking, unlike most other booking channels.  You can make changes or cancel your reservation without penalty until October 10, 2024 . There's no downside to booking today!
• Access Easy Group Bookings:  Book your entire group--large or small--in real-time with immediate confirmations. Nab the rooms you need now and log in later to assign specific guests. Rooms can be selected based on your team's specific nights and stay patterns, and you can manage payment for your whole block or guarantee each room with separate credit cards--it's that easy. 
• Earn Hotel Rewards Points:  We know how important and valuable your hotel rewards points can be and how quickly they can add up when you travel to events and trade shows. That's why your reservation at an official hotel counts towards your hotel loyalty program. Simply enter your rewards number when securing your reservation, and you're all set. The benefits are endless when you book in the SEMA Show block!
• Source a Sustainable Hotel Stay:  onPeak is available to help you feel confident about living a sustainable lifestyle. View Las Vegas hotel's sustainability plans on the onPeak website at  onpeak.com/sustainability  and read up on a few helpful travel tips at  blog.onpeak.com . 

HOTEL BOOKING ALERT

Reservations made through an agency other than onPeak will be at your own risk.  For more information, visit here. To notify SEMA Show Management of rogue travel agencies or for questions, contact  (909)396-0289 .

Securing housing is just one of the first steps on the road to the 2024 SEMA Show. Registration for the 2024 SEMA Show is open  online here   for qualified attendees. SEMA Show management is dedicated to making the event as successful and worthwhile as possible for all, so  registration fees are only $40  through  Friday, June 28.  Deadlines and fees for other registration categories can be found at  semashow.com/register . 

Airline discounts exclusive to SEMA Showgoers are also available through Alaska Airlines, Delta Air Lines and United Airlines. More details  here .

Related News

Register for the 2024 sema show before upcoming june deadline, showgoers: take advantage of the mgm collection with marriott bonvoy for loyalty points, benefits, sema show builders: view available products from 2024 exhibitors.