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70+ Top Blog Post Ideas For Travel Blogs: Inspire Your Readers

May 9, 2024
by Margaret Bourne

Woman sitting in a hotel room bed using a laptop - travel blog post ideas.

When you’re a travel blogger, you know that sometimes you can’t come up with popular travel blog topics when you’re not travelling. You’re here because you’re looking for inspiration for travel blog post ideas.

I know the feeling – I used to run an outdoor adventure and travel blog when I just started blogging.

When I wasn’t travelling, I was a bit stuck on fresh travel blog topics.

Since then I’ve learned how to find the best blog content ideas. Now I’m sharing travel blog post ideas with you.

This is so you’re not stuck with “blogger’s block” .

My list of travel blog post topics (for 2024) ranges from destination posts to tips and more. They’re great if you started a travel blog or have been blogging for a little while.

Let’s get started!

DISCLOSURE : This post includes sponsored content from Travelpayouts. It also contains affiliate links, meaning if you click on a product or service, and decide to purchase it, I may receive a commission at no extra cost to you. All recommended products and services are based on my positive experience with them. For more information, please read my Disclaimer .

Bookmark this post for future reference on Pinterest!

Travel Blog Post Ideas About Destinations

First up is a list of general travel blog post ideas about destinations.

This list will grow as I add more ideas over time, so bookmark this post!

10 Places to visit in your 20s
10 Places to visit in your 30s
Best hotels in [Destination]
Underrated places to visit in [Destination]
Hidden gems you can’t miss in [Destination]: unveiling the unexplored
Best day trips from [Destination]
[Destination]’s top beaches for ultimate relaxation
Digging into [Destination]’s rich past
Eating your way through [Destination]: top 5 restaurants
[Destination]’s top # best-kept secret spots
Exploring [Destination]’s cozy towns and hamlets
# bucket-list activities in [Destination]
Free activities in [Destination]
Best museums in [Destination]
Nature’s beauty unleashed: [Destination]’s spectacular landscapes
# Urban treasures in [Destination] explored
A guide to [Destination]’s geography
The perfect travel itinerary for [Destination]
The most beautiful churches in [Destination]
Top historical attractions in [Destination]
The safest places to visit in [Destination]
Top unusual attraction in [Destination] you won’t want to miss
Best street food to try in [Destination] while travelling

| RELATED: How To Choose The Perfect Travel Blog Niche & 30 Niches

Travel Tips And Guides Blog Post Ideas

Some of the most popular travel blog topics are “how to” posts and guides.

Make sure to include some of these on your travel blog.

Packing tips for trips: an ultimate checklist for any destination
How to pack a carry-on for any trip
How to navigate [Destination] like a local
Wellness tips for travelers
How to travel solo: an essential guide for safe trips
How to not annoy the locals in [Destination]
Travel on a budget: Exploring [Destination] without breaking the bank
[Destination]’s culture etiquette 101
How to travel green in [Destination]
# [Destination] culinary hotspots you must check out
How to plan a vacation on a budget
Kid-friendly activities in [Destination]
Tips for stress-free trips with babies and toddlers
Tips for stress-free trips with little kids
How to save money for your dream vacation
How to get the right travel insurance for you
What are the must-have travel essentials for [Destination]
How to book cheap flights
How to book the best cost-effective hotel rooms
Tips for long-haul flights
Tips for driving in other countries
The best gifts for travellers
The best travel credit cards
Best suitcase organization hacks
Best ways to pack a duffel bag
Best hacks for travelling light
Best destinations for remote work
Best travel apps
Best travel guides for [Destination]
Best places to stay with pets

TIP : I used to write many travel-related posts. Always think about what the key problem is for your reader. In this case, I know that many Torontonians are looking for destinations that are close to home. This is how my blog post “10 Places One Hour From Toronto” came to be on my Suburban Tourist blog.

Personal Travel Story Post Ideas

Sometimes you have a personal experience that makes for a good travel story.

With these kinds of posts always remember to share some sort of tips or a “moral of the story” so that your readers learn something from them.

I’m sharing a list of blog post ideas for travel blogs that are heavy on personal insights. Consider adding these are they are entertaining reads and often lead to writing opportunities from magazines and newspapers.

My epic adventure in [Destination]
How I discovered myself in [Destination]
My travel love story: how I managed a relationship abroad
How I conquered challenges head-on while travelling in [Destination]
Living like a local: My immersion in [Destination]’s culture
Getting in the Spirit of [Destination] Through The [Name] Festival
How long-term travel changed me
Exploring [Destination]’s historical sights
My travel evolution from backpacker to jet-setter
Why I decided to celebrate [name] with a trip to [Destination]
My crazy night in [Destination]
The time I got lost in [Destination]
The most fun things I did exploring [Destination]
What I did in 24 hours during my layover in [Destination]
Why I’ll never do this again on my next trip to [Destination]
How I learned about XYZ the hard way in [Destination]

Photography And Visual Journal Travel Blog Post Topics

A picture can be worth a thousand words.

If you’re sharing photo posts, make sure to include context and some explanation for SEO purposes and for your readers.

A photo diary of [Destination]
Portraits of locals and culture in [Destination]
[Destination]’s most Instagrammable views
A [Destination]’s urban photowalk
[Destination]’s wildlife and landscapes
The architectural wonders of [Destination]
Sharing [Destination] through a video journal
How to enhance your travel shots
Sketches inspired by [Destination]
How to craft a [Destination] travel scrapbook
Tips and tricks for how to get the best shots at busy attraction sites
How to photograph in dim museums (when you’re permitted to do so)
Best camera travel bags
Best cameras for easy travel
What items from your camera kit to leave at when travelling
How to use your phone camera for gorgeous travel shots
Best poses for gorgeous travel photos

Outdoor And Adventure Activity Travel Blog Topics

This is a brief list of outdoor adventure travel post ideas that are great for the outdoorsy types of readers.

The best hiking trails near [Destination]’s
Exploring [Destination]’s best dive spots
The best places for extreme sports in [Destination]
The best places for overnight camping in [Destination]
Yachting in [Destination]’s beautiful waters
Best rock climbing fun in [Destination]
Top places for skiing and snowboarding in [Destination]
Top surfing spots in [Destination]
Cycling routes through [Destination]’s
Eco-adventures in [Destination]’s wilderness
Best places for kitesurfing
The world’s most dangerous hiking trails

| RELATED: How To Make Money As A Travel Blogger

You’re writing great travel blog posts, but did you know you can monetize them with affiliate marketing – even as a new blogger?

Travelpayouts is an affiliate marketing platform for travel bloggers, with over 110 of the best travel brands. You can sign up for free to Travelpayouts and create your account.

Travel Writing Tips For New Bloggers

You’ve got a list of blog post ideas for travel bloggers. I’m sure you’re capturing a few from my list above.

If you are a new travel blogger, I highly recommend you look at how the top travel bloggers write their posts.

How do they excite you to travel, or to purchase an item?

There is an art to travel blogging: tell a story, share your personal insights and paint the picture of what they can experience.

Be honest about the pros and the cons, so that you can be seen as a credible, helpful expert in your travel niche.

And don’t forget to write captivating blog post titles that will grab their interest.

RELATED: How To Write Exciting Travel Blog Posts That Make Your Readers Pack Their Bags And Book Tickets

Need help writing your blog posts faster? I’ve got you covered – get my free blog post outline template so you can write down your notes and organize your thoughts.

Writing becomes easier when you’ve got your ideas in an outline. Here’s the one I use to generate kickass blog posts faster.

Promote Your Travel Blog Posts

Now that you have a long list of travel blog post topics, you’re ready to write.

Travel blogging is a bit different from other types of blogs. Learn how to write sensational travel blog posts that will get your readers planning their next trip.

If English isn’t your first language use Grammarly for your grammar and spelling.

Since you’re going to be busy travelling, you can set your posts to publish at optimal times. You can also schedule your social media posts .

Use any of these schedulers:

Later – schedule your Instagram posts and reels, Pinterest, Meta and more
Tailwind – schedule your Pinterest pins, Instagram posts
SmarterQueue – schedule new and older content for automatic posts

Get over 100 travel hashtags for your Instagram posts .

And if you’d like to include some great quotes in your blog posts and Instagram posts and captions, check out these 100+ travel quotes .

Before you go, brush up on writing blog posts that readers will love . Start with amazing blog post outlines and formats .

Finally, brush up on your SEO! The travel niche is a popular one, so optimizing your blog posts is extremely important.

QUESTION: What other travel blog post ideas should be added to this list?

Like this post? Share it on Pinterest!

Love it? Share it! Thanks!

About Margaret

2 comments on 70+ top blog post ideas for travel blogs: inspire your readers.

You have some great post ideas for travel blogs. I’m considering using Social Pilot to help me with scheduling, so I can save some time.

I’ve been testing it out and I like it!

Shopping Cart

Shopping cart items, 25 social media content ideas for travel.

On social media, the content you post is critical to engaging your audience and creating a solid fan base. Yet, many travel professionals struggle with knowing what to post. Whether you are wondering what to say on Twitter, Facebook, blogs or any other channel, here are some travel content ideas to help get the creative juices flowing:

I’ve said it many MANY times : travel is an experiential product and the best way to get people thinking about travel is to show them fun places to go and fun things they can do while they are there. If you can, share personal or client photos of destinations you want to sell. They don’t need to be professional shots and often work even better if you’re in the photo doing something silly! I’ve had many travel agents report that they sell at least one or two packages they wouldn’t have otherwise every time they post photos of a trip they took.

If you don’t have photos of your own, Flickr is a great spot to find amazing shots of every type of destination around the world. Do a quick search and link (don’t steal!) to particularly amazing photography that you think your audience would enjoy.

Videos are also a great way to inspire customers to travel and usually works even better than photos because of their interactive nature. Once again, you don’t always need a professionally shot video to attract attention. A home video of a particularly memorable moment, useful information (like the view of a new cruise ship cabin), fun activities or footage of a new resort will do the trick. Got a knack for humor or publicly humiliating yourself without worry? Great! Use it to your advantage when you create your videos. The funnier the better!For those who are a little camera shy, don’t despair! YouTube is a great resource for videos of all kinds. With a little imagination you can search and find some pretty amazing clips.

3. Useful links

The latest traveler alerts, a list of recommended items to pack, articles about the hottest trends in travel – think about what would be useful for your readership to know and you’ve got some sharable content. This is your chance to show off your expertise as a travel professional and provide your potential customers with information that they may not find otherwise.

Not sure where to find this information? Blogs, news sites, and trade press have articles that can fit the bill. You can also use Google Alerts to monitor the web for articles on just about any topic.

4. Blog posts

This one should go without saying, but too many people don’t think about it. If you publish regular blog posts, PLEASE remember to post links to them on Facebook, LinkedIn, Twitter, etc if you have accounts there. Most blog platforms will allow you to connect your blog to other social channels automatically if you have trouble remembering to post.

5. Destination fun facts

Everyone loves a good bit of trivia or little known facts! It’s entertaining, informative and can again help position you as an expert in your field. Many tourist boards and hotel properties have fun facts available through their marketing department. Just ask to see if they can help you out. Otherwise, the web is always a good alternative!

Engage your audience by asking them questions about things like their favourite vacation spot, what type of perks they like to get from their agent, what makes their holiday a perfect one, etc. Get them talking to you AND use the opportunity to do a little behind-the-scenes market research to find out what you can do to win and keep their business.

7. Event announcements

Are you attending your local travel show or hosting a consumer evening? Let the world know where you will be and when! Invite your fan base to come see you. You might be surprised by how many of them show up…and bring a friend!

8. Top 10 lists

Quick, useful and always a good way of giving quick recommendations on destinations to see, things to pack, attractions to visit and more. You can either compile your own top 10 or link to someone else’s. Bonus points if you create your own with photos or video!

9. Community work updates

People like to know that you care about your community. If you or your team partake in community service or charitable work, share information like updates about your latest donation, photos of your team volunteering, or news about your favourite charity.

10. Contest announcements & updates

Contests are ALWAYS a popular thing. If you choose to run one, you can build anticipation and buzz by posting regular updates. Whether you talk about the prizes, highlight funny entries, countdown the days until the winner is announced or something else, you’re sure to get attention (and probably new followers/fans/readers) really quickly.

11. Travel updates

Here’s another great opportunity to showcase your expertise as a travel expert. Share updates about your favourite suppliers (new bathtubs in every cabin? Service upgrades at a resort? New designer bag with every purchase? Ok…maybe not the last one, but you get the point) or important travel updates about specific destinations (everything from new passport requirements to travel warnings).

12. Ship inspection information

If you are a cruise expert and visit ships while they are in port, by all means, share pictures and reviews with your fans. They WANT to hear your expert advice to know which ships are worth sailing.

13. Fam trip reports

I know too many agencies who require these reports from staff and then stuff them in a folder where they will never be seen again. You are experiencing travel while on these Fam trips and NEED to share those experiences with your fan base. This can be in the shape of photos, videos or blog updates. It doesn’t really matter. Either way, tell them what you liked, didn’t like, recommend and find amazing. If you do a good job, you may get a booking or two out of the experience.

14. Client stories

Ever get an email from a client who tells you how GREAT their trip was or wants to let you know about something funny that happened? If so, ask for their permission to share it with everyone. It acts as a testimonial for you and can be entertaining all at once.

15. Answers to common questions

If there are travel questions you get regularly, use the opportunity to share the answer with a wider audience. It may even prompt your fan base to ask you more questions and start engaging. Again…show everyone that you know your stuff and the bookings will follow!

16. Opinions

If something is happening in the travel community and you have an opinion to share, you can use your social channel to do so. However, I would caution you to think twice about being excessively controversial or political as it may turn some people away. Some controversy is ok, but too much can be hard to handle for some people.

17. Travel tips

These can be quick tips or longer blog posts about your recommendations. Just like the fun facts, top 10 lists, and other ideas listed here, they help position you are the expert that your are while being useful.

18. Behind-the-scenes updates

If your teams is planning an event or preparing something big, there is always interest in seeing you have fun behind-the-scenes. Be creative here with photos, videos, stories and staff comments.

19. Favourite quotes

Inspiring travel quotes are fairly easy to find (Google to the rescue!) and quick to post. If you are out of inspiration for the day, a quick quote can keep the engagement going with minimal effort.

20. Staff picks

Get your whole team involved in recommending hotels, resorts, cruises, activities or whatever else you can think of. This can be really fun for everyone and helps showcase your agency as a whole.

21. Interviews

Think written or video interviews with people on your team, a destination representative, hotel partner, etc.

22. Funny Stories

Whether it’s a cartoon, a funny video, an anecdote or the joke of the week, humor always goes a long way!

23. Updates from the road

This is where you bring out your inner journalist. If you have access to an internet connection or a smartphone while on the road travelling or attending events, you can provide live updates. This works particularly well on Twitter or Facebook where updates can be quick and short. Blog posts take some thought, but you could still provide one update per day once you have a chance to slow down a bit in the evening.

24. Milestones

Did you just get a new specialist certification? Did your agency win an important award? Maybe you got featured in the local newspaper. It’s time to let everyone know so they can share in the joy and find out how fabulous you really are!

25. Travel deals

I saved this one for last because it seems like the most obvious choice, yet it’s not always the best one. Depending on your sales goals, you may not want to attract the bargain hunters looking for the best deal. I’ll leave it up to you to decide if deals are a good choice for you.

It’s not as hard as it may seem. Many of the ideas above are already available within your agency or on the web. A simple Google search or using Google Alerts can help you stay in the loop and find interesting content quite easily and without gobbling up your precious time.

Now it’s your turn…

Have you had success with any of the ideas above? Or perhaps I’ve missed a few good ones that you’d like to share?

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A Guide to Content Writing for Travel Companies

Ibn Battuta once said, “Travel leaves you speechless then turns you into a storyteller.” That’s all you need to remember while writing travel content.

Are you a travel company looking to captivate your audience with engaging content that piques their interest in exploring new places? This blog provides you with the information and expertise necessary to fully realize the potential of travel content writing.

In this digital world, content writing has become essential for many industries, especially travel. You can take your audience to thrilling destinations, awaken their wanderlust, and persuade them to use your services with the power of words. We at Content Whale aspire to do exactly that for you by creating compelling content through tourism content writing.

Effective travel content writing is more than just sharing information; it creates compelling narratives that generate emotions, pique curiosity, and encourage action.

Imagine a prospect looking for adventure and inspiration landed on your website or blog. You can maximize this opportunity by painting vivid pictures of exotic locales, crafting immersive narratives, and creating stories that carry readers away to their dream destinations through engaging and captivating content. You may gain their trust, develop a loyal following, and eventually turn them into satisfied consumers by captivating their imagination and offering valuable information.

That is why we have put together this guide to travel content writing for travel companies. Content Whale ‘s mission is to emphasize the importance of quality content in the travel industry, and if required, we can provide the expertise you need to create attractive travel content that connects with your target audience.

So, let’s get started!

How Do You Research and Plan Travel Content Writing?

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A solid foundation of research and planning is required for creating engaging and informative content that captivates the hearts and minds of your audience in the field of tourism content writing.

Collecting Information About The Destination

Thorough research on destinations is essential for compelling travel content writing. Here are some efficient methods for collecting information:

Internet resources:

Scout through different official tourism boards and research your competitors’ content delivery and destination-specific blogs to gather detailed information about your target places to take inspiration. This data can help you with up-to-date information, insider tips, and interesting stories.

Local knowledge:

Seek advice from local guides, travel companies, or tourism officials familiar with the area. Their firsthand knowledge and insider tips can add originality to your tourism content writing.

Content created by users:

Participate in user-generated content platforms like social media, travel forums, and review sites. Real travelers share their travel stories, revealing popular sights, lesser-known gems, and local culture, and ask them to collaborate with you.

Exploring Popular Sights and Activities

The heartbeat of travel content writing is the exploration of popular sights and activities every location offers. It is essential to explore and point out the most popular sights and activities within each destination to grab the attention of your target audience. Here’s how to do it correctly:

Must-see landmarks:

Explore the destination’s famous landmarks, historical sites, and architectural wonders. Create captivating stories that reveal their historical significance and attraction.

Experiential activities:

Identify one-of-a-kind experiences that highlight the destination’s culture, adventure, or natural beauty. Bring these activities to life with detailed descriptions and appealing storytelling, whether a culinary tour, hiking adventure, or cultural exchange.

Local recommendations:

Connect with locals, tour guides, or travel groups to feel the area’s energy. Seek their advice on hidden treasures, unexplored paths, or authentic local experiences that will add depth to your content. Also, don’t forget to mention them if you are using their given insights. It’s just an ethical practice.

Staying Updated on Travel Trends and News

It is essential to stay up-to-date on travel trends and news to stay at the forefront of travel content writing. Here are some strategies that work:

Publications in the industry:

Subscribe to travel magazines, blog posts, and newsletters that cover industry trends, new destinations, and expert advice. It will allow you to add new perspectives and information to your tourism content writing.

Social media monitoring:

Follow travel influencers, tourism boards, and relevant hashtags on social media platforms. Participate in discussions and watch for emerging trends, destinations, and traveler experiences.

Attend trade shows and conferences on travel:

Participate in trade shows, conferences, and networking events related to travel. These provide opportunities to network with industry experts, share knowledge, and gain insight into future trends.

Identifying Destination’s Unique Selling Points

Recognizing and highlighting each destination’s unique selling points is essential to differentiate your tourism content writing and capture your target audience.

Here’s how:

Cultural immersion:

Highlight opportunities for visitors to participate in authentic cultural experiences. Showcase festivals, local traditions, or immersive workshops that connect visitors to the destination’s history.

Landscapes and natural wonders:

Emphasize the destination’s natural beauty, such as beautiful scenery, clean beaches, or majestic mountains. Include activities such as wildlife safaris, eco-tours, and nature hikes that allow travellers to explore and appreciate nature.

Customized experiences:

Find niche experiences customized to specific interests, like food, adventure sports, wellness retreats, or environmentally friendly tourism. Customize your content to show how the location caters to these specific preferences.

By using these techniques for researching and planning travel content writing, you’ll be well-equipped to captivate and motivate your target audience.

How to Create Informative and Engaging Travel Content?

Creating informative and engaging travel content in this digital era is essential to stand out. So, buckle up and be ready to take off on a journey that will change your travel content writing strategy.

Creating Attention-grabbing Headlines and Introductions

When it comes to travel content writing, first impressions count. The initial step in capturing your target audience’s attention is through attention-grabbing headlines and introductions. Your headline must be appealing and attractive and communicate the essence of your content crisply and concisely. It should pique readers’ interest and compel them to continue reading.

Similarly, your introduction must be engaging, addressing the topic from the beginning and appealing to readers to continue reading. Consider using powerful storytelling strategies, posing thought-provoking questions, or providing statistics to capture your audience’s attention.

Creating Engaging Narratives and Stories

One of the most effective ways to connect with your target audience is to incorporate interesting narratives and stories into your travel content. Stories can move readers, generate emotions, and create bonds.

Narratives can bring your tourism content writing to life and make it unforgettable, whether sharing your travel experiences, featuring unique stories from other travellers, or creating fictional tales inspired by a destination.

Consider including vivid descriptions, sensory details, and relatable personalities to immerse your readers in the journey and make them feel like they are with you.

Including SEO-relevant Keywords

While creating engaging travel content is essential, it is also essential to ensure your content is visible in search engines. It is where including relevant SEO keywords comes into the picture.

Conduct extensive keyword research to discover the terms and phrases that your target audience is looking for. Then, strategically incorporate these keywords throughout your content using effective tourism content writing practices.

However, avoid keyword stuffing and use keywords organically, as search engines value high-quality, reader-friendly content. Strike a balance between optimizing for search engines and providing useful information to your readers.

Providing Useful Information and Tips

Aside from capturing attention and narrating stories, your travel content writing should also provide practical information and tips to your readers. It is where you can show your expertise and establish yourself as a trustworthy source of travel guidance.

Whether it’s insider tips for navigating a specific destination, suggestions on the best local cuisine, or packing necessities, useful data in your tourism content writing adds value to your content and helps travelers make informed decisions. Maintain your content up to date, provide correct details, and consider solving common issues or frequently asked questions to meet your audience’s needs.

Effective Use of Visuals and Multimedia

In travel content writing, a picture is truly worth a thousand words. Increase the effectiveness of your content by using visuals and multimedia effectively. Beautiful photographs, colorful videos, and exciting virtual tours can take readers to the locations you’re writing about.

Make sure your visuals are high-quality and related to your tourism content writing. Consider creating engaging infographics to convey information in a visually appealing form. Utilise multimedia platforms like YouTube, Instagram, or TikTok to share dynamic content and engage with your audience excitingly.

How to Write Travel Content for Various Platforms?

In the ever-changing field of travel content writing, adapting your approach to different platforms is essential to reach and engage with your target audience successfully.

Content Optimization for Website Pages

Your website acts as the hub for your travel company. Follow these key strategies to optimize your tourism content writing for website pages and capture the attention of your target audience:

Headlines that are clear and compelling:

Make catchy headlines that emphasize the unique aspects of your travel offerings. Use inspiring language that piques the reader’s interest and promises valuable information.

User-friendly formatting:

Subheadings, bullet points, and short paragraphs divide your content into easily scannable parts. To increase engagement, include visually appealing elements like images, videos, and infographics.

Call-to-action:

Include clear and compelling calls to action throughout your website pages to encourage readers to take the desired action, like booking a trip, subscribing to a newsletter, or exploring additional content.

Writing Interesting Blog Posts and Articles

Travel content writing, including blogs and articles, allows you to showcase your travel expertise while engaging readers deeper. Consider the following when writing captivating blog posts and articles:

Approach to storytelling:

Create captivating narratives that carry readers to the destination and elicit emotions. Make your content memorable by incorporating personal stories, compelling narratives, and storytelling techniques.

Practical suggestions and advice:

Provide useful information, tips, and advice to your target audience’s travel needs. Share insider information, money-saving tips, and hidden gems to add value.

Participate in comments and feedback:

Respond to comments and participate in discussions to encourage reader interaction. It creates a sense of community and trust among your audience.

Creating Engaging Social Media Posts

Social media platforms offer a dynamic environment for connecting with your audience and displaying your travel content writing. Consider the following strategies for creating captivating social media posts:

Visual storytelling:

Use eye-catching visuals, like high-quality photos and videos, to draw attention and inspire wanderlust. Create clear captions that complement the visuals and effectively communicate key messages.

Hashtags and trending topics:

Look for relevant hashtags and trending topics in travel and tourism. Add them effectively into your posts to boost visibility and reach a larger audience.

User-generated content:

Encourage user-generated tourism content writing by featuring photos and stories from your audience. It encourages participation, fosters community, and provides genuine social proof for your travel offerings.

Making Use of Email Newsletters and Campaigns

Email newsletters and campaigns are powerful tools for building customer relationships and promoting your travel company. Consider the following suggestions:

Segmentation and personalization:

Customize your emails based on your audience’s preferences, travel history, or demographic data. Make the travel content writing more relevant and engaging by personalizing it.

Exclusive offers and valuable content:

Provide valuable content to subscribers, like insider travel tips, destination guides, and exclusive offers. It fosters loyalty and keeps your audience interested.

Subject lines that grab your attention:

Create interesting subject lines that pique recipients’ interest and encourage them to open your emails. Use clear and impactful language to communicate the benefit of reading the email.

Personalizing your travel content writing for different platforms is essential to reach and captivate your target audience successfully. Accept each platform’s unique opportunities, adapt your content accordingly, and watch your travel company’s reach and engagement skyrocket.

Create a Consistent Brand Voice in Travel Content Writing

Creating a consistent brand voice is the key to standing out and connecting with your target audience in the crowded world of travel content writing. Join us as we look at strategies for helping your travel company define its personality and tone, align the brand voice with the target audience, and maintain uniformity across multiple channels.

Establishing the Brand’s Persona and Tone

Establishing your travel company’s personality and tone is essential to develop a distinct brand voice. Consider the following procedures:

Brand identification:

Determine the unique selling points, core values, and mission of your travel content writing. These elements will shape your brand’s personality and contribute to your writing style.

Analysis of the target audience:

Understand the demographics, preferences, and aspirations of your target audience. Align your brand voice with their wants, needs, and expectations to create a genuine connection.

The tone of voice:

Choose a tone that is appealing to your target audience and consistent with your brand identity. Maintain consistency across your travel content writing, whether it’s friendly, authoritative, adventurous, or informative.

Brand Voice Alignment with Target Audience

It is essential to align your brand voice with the interests and aspirations of your target audience to engage and connect with them. Consider the following approaches:

Vocabulary and language:

Use appropriate language for your audience’s sophistication level and cultural context. Avoid using complicated or overly technical terms unless your audience includes industry professionals.

Emotional appeal:

Determine the emotions associated with travel that your target audience feels, like excitement, wanderlust, or relaxation. Incorporate storytelling, expressive language, and emotional experiences into your travel content writing.

Personalized messaging:

Make your content relevant to specific segments of your target audience. Understand their needs, interests, and issues, and adapt your brand voice to create a strong connection.

Keeping Consistency Across Multiple Channels

Building a recognizable brand voice requires consistency. Ensure that the Voice of your travel content writing is uniform across all channels. Consider the following strategies:

Style guidelines:

Create a comprehensive style guide outlining your brand’s Voice, tone, and writing guidelines. Include examples and guidelines for maintaining grammar, punctuation, and formatting consistency.

Communication and training:

Provide guidance and instruction to your content creators to ensure they comprehend the brand voice and its application. Maintain consistency by encouraging regular communication and feedback.

Strategy for cross-channel communication:

Create a cross-channel strategy to ensure your brand voice is consistent across all platforms, including your website, blog, social media, and marketing materials. Maintain a consistent message and tone to increase brand recognition.

A consistent brand voice is an indicator that guides your audience to your travel company in the world of travel content writing. Accept your distinct identity, speak directly to your target audience, and watch as your brand voice captures hearts, encourages wanderlust, and drives success.

In conclusion, content writing is essential for the success of travel companies. Companies can capture their audience, encourage wanderlust, and drive business growth with the right approach to travel and tourism content writing. Companies can establish a strong online presence and establish themselves as reputable authorities in the travel industry by meticulously creating engaging narratives, emphasizing unique selling points, and staying current on travel trends.

Content Whale’s travel content writing service is ideal for companies looking for professional assistance with their content writing needs. Content Whale understands the complexities of the travel industry and knows how to create captivating content that connects with travelers, thanks to a team of competent and experienced writers. Their writers comprehend travel destinations, attractions, and trends, allowing them to create engaging blog posts, articles, website content, and social media posts that captivate the essence of each destination and drive engagement.

Content Whale’s travel content writing service provides a comprehensive solution for companies looking to improve their online presence and connect with their target audience, whether showcasing a city’s hidden gems, offering practical travel tips, or generating captivating storytelling. Content Whale is dedicated to assisting travel companies in succeeding in the competitive field of travel content writing by focusing on quality, creativity, and delivering content that engages readers. If your requirement is content writing for the travel industry, contact us or get a general idea of pricing using our price calculator .

Storyteller by heart and head. Explores the intersection of philosophy and psychology, passion and patience, money and mind.

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50 Awesome Travel Blog Post Ideas

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Inspiring Travel Blog Post Ideas

Recently I have been feeling a little bit of writer’s block when it comes to creating new posts for my blog. So I brainstormed some travel blog post ideas and figured I would share them with you here!

Hopefully these travel blog post ideas will help inspire your next post too. 🙂

These travel blog post ideas are great for when you’re stuck at home and aren’t sure what to write about next on your travel blog!

Note: If you haven’t already started your travel blog, be sure to check out my step-by-step guide How to Start a Travel Blog to get everything set up in less than an hour!

Or sign up for my FREE five-day email challenge below to get your blog up and running in five days:

Then keep reading to find out how to start your blog, with step-by-step instructions.

I highly recommend Bluehost for setting up your new blog. They offer WordPress web hosting starting at just $2.95 a month along with a free domain name ($15+ value) and free set-up of your blog.

Not to mention, Bluehost makes is really easy to use if you’re a beginner. Later on, you can graduate to a more powerful hosting provider. I still use Bluehost for my starter sites because it’s cheap and easy.

But I digress… we’re here to talk about ideas for travel blog posts!

50 Travel Blog Post Ideas

How to pack with just a carry-on suitcase
Should you check your luggage or carry-on?
Packing list for a certain destination
Packing list for a round-the-world trip
Your travel essentials
How to survive a long-haul flight
Tips for booking cheap flights
Top 10 best beaches in the world
Top 10 most underrated cities in the world
How to save money for travel
How to plan a round-the-world trip
Top 10 day trips from your city
Advice for solo travelers
Advice for traveling with children
How to plan a vacation on a budget
Holiday gift guide for travelers
Travel guide to your city
Tips for surviving a road trip
Top 10 destinations off the beaten path
Top 10 destinations for budget travelers
Your best travel hacks/travel secrets
Unexpected travel expenses and how to avoid them
Best travel credit cards
Destination travel guide – what to do, where to stay, what to eat, etc.
Best photo spots in your city
What to do about cell phone service overseas
Work abroad job ideas
Top 10 destinations to visit this winter
Top 10 destinations to visit this summer
Travel mistakes to avoid
What you have learned from travel
Weekend itinerary to a certain destination
Favorite travel apps
Hair/beauty products you pack for travel
How to stay healthy while traveling
Top 10 foods you must try in a destination
Best restaurants in your city
How to travel as a vegetarian/vegan
Ways to save money while traveling
Hotels vs. hostels – which is best?
Your funniest/most embarrassing travel moments
Best places to take a road trip
Tips for booking cheap accommodation
The best free activities in your city
Your travel bucket list
Theme park vacation guide (Disney World, etc.)
How to plan your first cruise
Best destinations for families/couples/college students/etc.
Your favorite books about travel
Your favorite travel blogs

Happy blogging! Let me know in the comments if you use any of these travel blog post ideas on your own blog – I would love to read them!

Related: How to Write 13 Travel Blog Posts from One Trip

How to Start a Travel Blog

Haven’t started a travel blog yet? Here’s a quick step-by-step guide on how to get started!

These are the exact steps I took to start Wander Her Way. You can follow this tutorial and have your own travel blog up and running in less than one hour!

Step 1: Choose a domain name

The first step to starting a travel blog is choosing a name for it. Your blog name will be the first impression that you have on people, so it’s important to pick a good one!

👉 If you need some help coming up with a name for your blog, be sure to read my guide on how to choose a travel blog name and ideas to inspire you .

Step 2: Get hosting

Once you have chosen a name for your travel blog, you will need to register it and get web hosting.

If you buy your domain name through an outside company, you can expect to pay $15 to $20 a year for it. However, if you sign up for web hosting through Bluehost, you can get your domain name for free.

If you’re just starting out, I highly recommend Bluehost for web hosting. They are the company I and many other bloggers use for starting new blogs and websites. They are easy to use, have some of the cheapest hosting plans out there, have a reliable hosting service, and decent customer support.

Granted, there are more powerful hosting providers out there with more responsive customer service but if you’re just getting started, it’s not worth the investment. Bluehost is enough to get your feet wet in the travel blogging pool. Then, when you begin to make some money, you can upgrade to a hosting company like BigScoots (where Wander Her Way is hosted now).

Bluehost has been generous enough to offer readers of Wander Her Way 70% off their new web hosting plans. So for only $2.95 per month you can get WordPress hosting AND a free domain name!

🩵 Get 70% off WordPress hosting with Bluehost

How to sign-up with Bluehost

Here are the detailed steps to set up web hosting with Bluehost:

1. Click the “Get Started” button

2. Select your hosting plan

Which plan to choose: I recommend the basic plan for new bloggers.

I’m personally on the plus plan, but that’s only because I run multiple blogs. Otherwise I would probably choose the basic plan!

3. Put in your domain name

This is where you’ll put in the domain name that you decided on earlier.

What if I haven’t decided on a name yet? If you haven’t decided on a domain name for your travel blog yet, wait a couple minutes and this offer will pop up on your page:

Select this option and you can go ahead and start setting your blog up, then use the free credit to buy your domain name later.

4. Create your account

5. Select your package and pay

Here’s where you’ll select your hosting plan. The 36-month plan is the best deal at $4.95 a month for the first three years, but to keep your starting cost as low as possible, you can pick the 12-month plan at only $2.95 a month.

What about package extras? You have the options to add on extras like SiteLock and Yost Premium SEO. I personally don’t recommend any of these because there are free WordPress plugins you can install that do the same thing. Which I’ll cover in the next section of this guide.

This is not to say these are not needed, but they are not essential for a new travel blogger at the beginning stages so save your money right now!

6. Congrats, you’re done!

Once you check out, you’ll be redirected to your Bluehost dashboard, which will look something like the image below. Your dashboard is where you can log in to your blog for the first time and start setting everything up.

Your blog will be run on the WordPress platform. WordPress is a content management platform, or CMS. This is where you’ll actually write your blog posts, upload your images, and design the look of your website.

Bluehost installs WordPress automatically for you—all you have to do is answer a few questions when you get to your dashboard. And don’t worry, they will walk you through the questions step-by-step and guide you through naming your blog, connecting your domain, and creating your WordPress site for you—it’s very easy!

Step 3: Designing your blog

Your blog will come with the default WordPress theme installed. You will definitely want to change this, which means it’s time to pick a theme for your blog!

When it comes to designing your blog, you have a few options. Here are the most common:

You can hire a web designer.
You can buy and install a pre-designed child theme.
You can install a theme that you can customize yourself.

Let’s look at each of these options:

Hire a web designer

This is the most expensive and least recommended route for a beginner blogger and not needed to have a profitable blog.

Buy A Premium Child Theme

A child theme is a theme that has been heavily customized by a designer and packaged in a way that you can install in your WordPress admin panel. A custom child theme comes with fonts, colors, and demo photos and content that you can swap out for your own. So other than changing the aesthetic elements, you’re set to start blogging with the click of a button.

I should mention, however, that fancy design may slow down your website. I wrote a whole piece about my experience switching my WordPress theme and the impact it has on Wander Her Way’s performance.

If having an elaborate design is really important to you, a premium theme is a much better investment for a beginner than a web designer and will make your blog stand out from the crowd just the same.

Customize a Theme Yourself

Finally, you can customize a theme yourself. I recommend installing and customizing a theme on your own because it’s MUCH cheaper, will keep your blog performing great, and it’s not as difficult as you may think.

My favorite theme is Kadence WP , which has a free and a paid version. The free version will be more than enough to get you started with a fast and good-looking blog, which is all you really need. The cool thing about Kadence is that, when combined with the Kadence Blocks plugin (which I’ll discuss in a minute) it eliminates the need for page builders.

Before blocks, Page Builders were the only way to have beautifully designed blogs and websites in WordPress without a professional web developer. The downside as I mentioned, is page builders make your website heavy and slow.

This is why I recommend Kadence to new bloggers. You can install the free version right from your WordPress theme tab, pick one of their starter templates, and start blogging. As your blog grows and you gain some experience, you can do more advanced customization and design changes to it.

👉 If you need help finding the perfect theme, make sure to check out my list of the best WordPress themes for travel blogs .

Step 4: Install plugins

WordPress plugins are applications that add extra functionality to your blog—think of them as apps on your phone.

There are thousands of plugins out there and some can be really useful but don’t go plugin happy! When it comes to plugins, less is better as they can also slow down your website and make it vulnerable to hackers. Most blogs will end up having between 10-15 plugins and you should stick to that number.

Bluehost Default Plugins

Your WordPress site will have a few plugins by default and you can activate them or delete them.

Here’s what you should do:

The Bluehost Plugin : Activate it. While not required to run your blog, this plugin connects your WordPress to your Bluehost dashboard and gives you the ability to create a staging site. This is basically a working copy of your website that you can make changes to before pushing them live. It’s good practice to do that—in case something breaks, your live website is not affected.
Akismet : Activate it. This plug-in filters out spam comments and form submissions on your blog. There are other ways of doing that without a plugin but it’s good to have as a beginner. The free version will be enough for you to get started.
Hello Dolly : Delete it. It has zero functionally. Goodbye.
Creative Mail : Delete it. This is an email marketing plugin by Bluehost itself. Just get rid of it… If you plan to start collecting emails, I recommend MailerLite , which is free for up to 1,000 subscribers.
Yoast SEO : Delete. Yoast helps ensure your blog posts are setup in a way that makes it easy for Google and other search engines to find them—that’s what search engine optimization (SEO) is all about. Don’t get me wrong, Yoast SEO is a great friendly plugin but the free version of RankMath SEO is also easy to use and will give you a LOT more features than Yoast.
Jetpack : Delete it. This plugin is infamously famous for slowing down websites like crazy, which is bad for SEO! I’ll suggest some alternatives.

Recommended Plugins for Beginners

Here are the plugins I recommend most for new bloggers are:

WordFence Security : Great security plug-in to protect your site.
Sassy Social Share : Adds social media share buttons to your blog posts. And you can customize them is a bunch of different ways.
Autoptimize : Makes your website faster. Remember, fast loading pages = better SEO.
UpdraftPlus : This plug-in makes regular backups of your site so you never lose anything!
RankMath SEO : The free version of RankMath has a lot of features, including many that eliminate the need for additional plugins down the road. While Yoast may appear more user-friendly, RankMath will walk you through the setup step-by-step.
Kadence Blocks : We talked about themes before and Kadence Blocks is the perfect complement to the Kadence Theme. Similar to RankMath, the added functionality and design options of Kadence Blocks will eliminate the need for other plugins in the future.

All of these plug-ins are 100% free to use. Some have premium versions with advanced features that are paid but you don’t really need any of that when you first start blogging.

Step 5: Start posting!

By now, you should have purchased a domain name and hosting through Bluehost, installed a WordPress theme, and added some functionality to your blog with plugins.

Now all that’s left is to start posting. And that’s where these travel blog post ideas will come in handy if you need some inspiration on what to write about!

Learn How to Make Money with a Travel Blog

If you want to make money with your travel blog, I highly recommend joining Travel Blog Prosperity . It’s a monthly membership for travel bloggers created by one of the top travel bloggers out there—Jessie Festa of Jessie on a Journey.

Normally, the membership is $49/month, but when you sign up using the discount code WANDER9 you will get your first month of Travel Blog Prosperity for just $9. If you don’t like it, you can cancel at anytime.

When you join the membership, you’ll get immediate access to the following:

30+ trainings and lessons for bloggers, with new ones added monthly
Workbooks and checklists to go along with each lesson
Twice monthly live group coaching calls with Jessie
Private Member’s Lounge group where you can get your questions answered
Weekly VIP Opportunities Newsletter with paid opportunities, press trips, and more!

👉 Try a month of Travel Blog Prosperity for only $9 with promo code WANDER9

Other Travel Blogging Tips

This post is part of my ongoing series about travel blogging.

Be sure to check out these blog posts for more travel blogging tips and inspiration!

Travel Blog Names: How to Choose One + Ideas
How to Start a Travel Blog for Beginners
How to Make Money with a Travel Blog
Best WordPress Themes for Travel Blogs
Travel Blog Income Report Roundup

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About Denise Cruz

Denise is a marketing executive who escaped corporate to travel the world… twice. A Brazilian native living in the U.S., she’s lived in 4 countries and visited 35+ others. After side-hustling her way to financial independence, she curates solo destination guides, slow travel tips, and travel blogging advice on Wander Her Way. When she’s not on the road, you can find her in Miami with her dog Finnegan.

The Thriving Travel Content Creator’s Guide You Need in 2024

Last Updated on January 30, 2024 by The Digital Travel Expert

Being a successful travel content creator where every corner of the globe has been Instagrammed, TikToked requires more than just stunning visuals and witty captions. Aspiring globetrotters have saturated the digital space with their adventures, leaving both travelers and travel professionals yearning for authenticity and innovation.

What is a travel content creator then?

Table of Contents

How to become a travel content creator

In this guide, we’ll dive into the uncharted waters of travel content creation, revealing the secrets to crafting content that not only enchants casual wanderers but also captivates the discerning eyes of travel industry experts. From mastering digital skills like SEO and Travel Social Media Marketing to embracing the art of storytelling and delving into influencer marketing, we’ll explore the road less traveled to help you carve a niche in this competitive landscape.

1. The Power of SEO: Navigating the Digital Compass

In the vast sea of travel content, being discoverable is the key to success. While many blogs touch upon the importance of SEO travel content , few delve into the nuances of effective keyword research and leveraging long-tail keywords. Imagine your blog as a treasure map – strategically placing keywords unlocks the hidden gems within your content, making it irresistible to both travelers and industry professionals alike.

How To Use Niche Edits in Your Travel SEO Strategy

2. Social Media Alchemy: Turning Likes into Lifelong Followers

Beyond the basic tips of consistent posting and engaging captions, the real alchemy of travel social media strategies lies in understanding the algorithmic magic of each platform. Dive deep into the analytics, decipher the patterns of your audience, and tailor your content accordingly. Unveil the mystery behind the timing of your posts, the ideal length of captions, and the enchanting allure of storytelling through visuals.

3. Influencer Marketing: Building Bridges in the Digital Realm

While most blogs touch upon the surface of influencer marketing , the real art is in building meaningful relationships. Develop a symbiotic connection with brands, fellow creators, and your audience. Showcase the human side of your travels, allowing your followers to feel like they are part of your journey rather than just spectators.

4. Photography Beyond the Frame: Crafting a Visual Symphony

It’s not just about capturing beautiful landscapes; it’s about telling a story through your lens. Break away from the clichés and dive into the world of experimental photography . Experiment with perspectives, play with colors and make each image a portal into the soul of your destination. This not only captures the imagination of travelers but also garners respect from industry professionals appreciating the artistry behind the lens.

Creative Instagram Marketing Strategy For Luxury Travel 2024

5. Storytelling: Weaving Narratives That Resonate

Beyond the allure of picturesque destinations, it’s the stories that linger in the hearts of your audience. Move beyond the standard itinerary reviews and infuse your content with the soul of your travels. Share the mishaps, the unexpected encounters, and the personal growth each journey brings. A well-told story not only sparks wanderlust but also resonates with the professionals seeking authentic voices to collaborate with.

Understanding the needs of emerging luxury travel markets and personas

Unveiling the Untold Truths: Navigating the Realities of Being a Content Creator

Behind the lens and beyond the captivating narratives, being a content creator unveils a complex tapestry of challenges, sacrifices, and unexpected realities.

The Unfiltered Realities

1. Struggle Beyond the Frame

While Instagram feeds may paint a picture of perpetual wanderlust , the truth is that behind every awe-inspiring shot lies a myriad of challenges. From navigating unfamiliar territories to battling unpredictable weather conditions, the life of a content creator is far from a perpetual vacation. The struggle to capture the perfect moment often involves long hours, unexpected setbacks, and a relentless pursuit of creativity.

2. Financial Realities

Contrary to the perception of endless sponsorships and freebies, financial stability is a constant tightrope walk for many content creators. While some manage to secure lucrative partnerships, others grapple with the inconsistency of income streams.

Bad email marketing: Not the Best Email Marketing For Your Tour Company

The costs associated with equipment, travel expenses, and content production can quickly escalate, creating a financial juggling act that remains hidden behind the glossy filters.

The Pressure of Perfection

1. Unrealistic Expectations

The pressure to maintain a flawless online presence and perpetually present an idealized version of life can be overwhelming. Many content creators find themselves ensnared in the pursuit of perfection, leading to burnout and a disconnection from the authentic experiences that initially fueled their passion. The balance between curated content and genuine storytelling becomes a delicate dance in the quest for validation.

2. Loneliness on the Road

While the allure of exploration is undeniable, the nomadic lifestyle often brings with it a profound sense of isolation . Constantly moving from one place to another can strain personal relationships, leaving content creators grappling with the solitude that accompanies the pursuit of their craft. The travel digital realm may connect them with thousands, but the physical presence of companionship remains elusive.

Behind the Scenes of Collaboration

1. Negotiation and Rejection

The glitzy collaborations and sponsored trips are only part of the story. Negotiating partnerships , dealing with rejection, and navigating the intricacies of contractual agreements are lesser-known aspects of the business. The seemingly effortless collaborations portrayed on social media often mask the behind-the-scenes efforts and negotiations that transpire.

2. Maintaining Authenticity

Striking a balance between sponsored content and authentic storytelling is a constant tightrope walk. Travel content creators grapple with the challenge of preserving their unique voices while meeting the expectations of brands. The untold truth is that many creators face the dilemma of compromising authenticity for commercial success.

Materialistic displays vs genuine experiences

Key Takeaways on Successful Travel Content Creation

Successful travel content creation hinges on a dynamic combination of digital skills, niche specialization, and industry experience.

First and foremost, proficiency in essential digital skills like SEO, Social Media Marketing, and Influencer Marketing is non-negotiable. Mastery of travel SEO ensures discoverability in the vast digital landscape, while adept social media strategies leverage platforms effectively for audience engagement. Influencer Marketing fosters collaborations that extend a creator’s reach and impact.

How to choose and materialize the right travel niche market for your business

Beyond technical prowess, identifying and establishing a unique travel niche is imperative. Whether it’s sustainable travel, culinary explorations, luxury getaways, or adventure tourism, carving a distinct niche fosters authenticity and resonance with a specific audience .

Furthermore, having firsthand experience in the travel and hospitality industry adds unparalleled depth to content. Whether it’s working in hotels, tour operations, or as a travel agent, this experience enriches storytelling with insider insights, fostering credibility and a nuanced perspective.

In essence, the synergy of digital skills, travel niche specialization , and industry experience forms the bedrock of compelling and influential travel content creation.

Thought-provoking FAQs about travel content creator

How do you balance the ethical responsibility of promoting travel with the environmental impact of tourism.

It’s a crucial consideration for travel content creators. Beyond showcasing the beauty of destinations, responsible creators are increasingly mindful of their role in promoting sustainable and eco-friendly travel. They may address this by featuring lesser-known destinations , promoting eco-conscious accommodations, and advocating for responsible tourism practices.

How do you handle cultural appropriation concerns when featuring diverse destinations in your content?

In an era where cultural sensitivity is paramount, travel content creators must navigate the fine line between appreciation and appropriation. Acknowledging and respecting local customs, traditions, and history becomes essential. Some creators actively collaborate with local voices to ensure an authentic representation of the culture they’re showcasing.

Can you share a moment when your travel content inadvertently impacted a local community, either positively or negatively?

Travel content creators often find themselves unintentionally influencing the places they visit. Whether it’s unintentionally boosting tourism to a lesser-known town or inadvertently contributing to overtourism, sharing these stories helps shed light on the unforeseen consequences of their influence and encourages a reflective approach to content creation.

How do you deal with the mental health challenges of constantly being on the move and the pressure to create engaging content?

Travel content creators often face burnout due to the relentless demand for fresh and exciting content. Addressing the mental health aspect of this profession is crucial. Some may openly discuss their struggles, emphasizing the importance of self-care, balance, and the reality behind the curated images.

How do you handle negative feedback or criticism, especially when it comes to cultural sensitivity or ethical concerns?

While travel content creators aim to inspire and uplift, they are not immune to criticism. Addressing negative feedback gracefully and learning from it is an art. This may involve openly acknowledging mistakes, educating oneself, and committing to continuous growth and improvement. This question is asked to people applying for travel content creator jobs.

How do you stay true to your unique voice and style while still meeting the expectations of brands and sponsors?

Navigating the balance between authenticity and commercial viability is a challenge. Travel content creators may discuss the delicate dance of maintaining their brand identity while adhering to the requirements of collaborations. Finding brands that align with their values becomes paramount.

In a world saturated with travel content, how do you keep your work from becoming just another “Instagrammable” post without substance?

This question delves into the core of meaningful content creation . Travel influencers may share insights into their creative process, emphasizing the importance of storytelling, depth, and authenticity over mere aesthetics. It’s about creating content that resonates rather than just follows trends.

How do you handle the pressure to constantly portray a glamorous and envy-inducing lifestyle, and do you ever feel the need to be more transparent about the challenges of a life on the road?

The perception of an idealized travel lifestyle can be deceiving . Some content creators discuss the pressure to maintain a glamorous facade and the importance of showcasing the realities, challenges, and behind-the-scenes moments. Authenticity becomes a key factor in connecting with the audience.

What steps do you take to ensure your collaborations align with your values, and have you ever turned down a lucrative opportunity due to ethical concerns?

As travel content creators increasingly become influencers, the question of ethical collaborations arises. Some may discuss their criteria for partnerships, the due diligence they conduct on brands, and instances where they turned down opportunities that didn’t align with their principles.

How do you foresee the future of travel content creation evolving in response to changing global circumstances, such as pandemics or geopolitical shifts?

Content creators in the travel sector are not immune to the global changes affecting the industry. This question explores their foresight and adaptability, discussing how they anticipate adjusting their content, travel strategies, and overall approach in response to unforeseen challenges.

How do you create travel content?

Creating travel content is like painting with pixels. I embark on each journey armed with a camera, a heart full of curiosity, and a knack for storytelling. I capture not just wildlife, and landscapes but the whispers of cultures. It’s not about where I go; it’s about the stories I bring back. Every click is a chapter, and every caption is a brushstroke on the canvas of my adventures.

How do I become a luxury travel content creator?

Embark on the journey to luxury travel content creation by blending opulence with authenticity. Master the art of storytelling, capture moments of extravagance, and build a niche that exudes sophistication. Cultivate a keen eye for aesthetics, engage with high-end brands, and let your content become a passport to the world of refined exploration . In the realm of luxury, substance, and style coalesce – be the curator of experiences that redefine opulent wanderlust.

Adults-Only All-Inclusive Resorts for romantic vacations

How much do travel influencers make?

Short Answer: Travel influencers’ earnings vary widely, but many make anywhere from a few hundred to several thousand dollars per sponsored post. Income sources also include brand partnerships, affiliate marketing, and monetized content on platforms like YouTube or blogs. However, it’s important to note that success and income levels depend on factors such as follower engagement, niche, and negotiation skills.

What is the difference between a travel content creator and travel influencer?

While there’s overlap, a content creator primarily focuses on producing various forms of engaging content about travel experiences, including blogs, videos, and photography. On the other hand, a travel influencer often emphasizes building a personal brand, leveraging their online presence to influence and guide their audience’s travel decisions, typically through partnerships and collaborations with brands. In essence, content creators create, while influencers leverage their influence for partnerships and recommendations.

53 Best Travel Blogs and Bloggers To Follow (in 2024)

Written by Ankit Singla

3K Followers

Last Updated on:

by Ankit Singla

If you’re searching for the best travel blogs today, look no further.

As always, I created this list to help aspiring travel bloggers learn a thing or two from these established sites.

However, people who are only looking for travel ideas and tips will also enjoy this post.

Without further ado, let’s take a look at the top travel blogs to follow in 2024.

Best Travel Blogs

Nomadic Matt
Backpacking Matt
Adventurous Kate
The Blonde Abroad
California Through My Lens
Dan Flying Solo
Travel With Lakshmi
Fluent in 3 Months
Cheapest Destinations Blog
Alex in Wanderland
I Am Aileen
Wandering Earl
Be My Travel Muse
Followtheboat
Matthew Woodward
The Opposite Travellers
We Seek Travel
Bucket List Journey
Migrationology
The Cranky Flier
Never Ending Footsteps
A Dangerous Business
Against The Compass
Everything Everywhere
The Longest Way Home
Global Grasshopper
Girl Gone Travel
Oneika The Traveller
The Adventurists
Time Travel Turtle
Hand Luggage Only
Travel4Wildlife
The Insatiable Traveler
View From The Wing
Uncornered Market
Jessie On a Journey
Legal Nomads
TravelFreak
The Everywhereist
Keep Calm and Travel
Practical Wanderlust
Expert Vagabond
The Voyageur
Amateur Traveler
Girl Eat World
The Adventure Junkies
A Broken Backpack
The World Travel Guy
Life Part 2

1. Nomadic Matt

By: Matthew Kepnes

I have to be honest with you — I love everything about Nomadic Matt .

Everything from his website’s design to his personal writing voice makes for an engaging reading experience. Not to mention that the name “Nomadic Matt” really sticks with me.

Matthew Kepnes, AKA Nomadic Matt, was once a cubicle worker who admittedly wasn’t always a big traveler. On his first trip back in 2004, he went to Costa Rica where his perspective in life transformed forever.

A single trip — that’s how easy it is to fall in love with travel.

Today, Matthew continues living the life he was born for. He primarily blogs about travel tips, encompassing topics like how to save for a trip and things to do in Singapore.

Blog Topics

Travel Insurance
Travel planning
Saving money on travel
Travel gear
Destinations

Monetization Strategies

Display advertisements
Superstar Blogging online course
Affiliate marketing ( Check: Best Travel Affiliate Programs )

2. Backpacking Matt

By: Matt Kyhnn

I think there’s something about the name “Matt” that raises a person’s affinity for traveling.

Backpacking Matt , owned and run by Matt Kyhnn, is a travel blog that has similar vibes with Nomadic Matt. It has a simplistic design, a memorable content tone, and striking travel photos that bring the blog’s stories to life.

Matt Kyhnn also leverages videos — providing his audience a more immersive way to enjoy his content.

Fresh out of college, Matt simply decided that he won’t settle for a 9-5 job. Instead, he spent months working and traveling across Ireland, Scotland, and other regions in mainland Europe.

He then booked a one-way ticket to New Zealand where he now resides. In addition to his blog, Matt also runs his own travel planning and booking website — Planit NZ.

Blog Topics

Affiliate marketing
Planit NZ travel planning and booking services
Brand collaborations

3. Adventurous Kate

By: Kate McCulley

Kate McCulley, AKA Adventurous Kate , is a travel blogger with lots of adventures to tell.

She’s been to 83 countries, seven continents, and plenty of experiences to help women appreciate the traveling life.

Kate’s blog was built during her time in Southeast Asia along with her freelance portfolio, which helped fund her travels. Her target audience is women who want to travel, but required guidance on how to do it safely and easily.

The “Solo Female Travel” category on her blog consists of posts about travel safety, travel planning, destination guides, and more. She also compiled a list of travel resources that help turn her audience’s travel ideas into action plans.

Travel safety for women
Sponsored posts

4. The Blonde Abroad

By: Kiersten “Kiki” Rich

I covered Kiersten “Kiki” Rich of The Blonde Abroad in my list of the top lifestyle bloggers to follow in 2024.

As her blog’s name suggests, she’s mainly a travel blogger who also discusses two other lifestyle-related topics — blogging and photography.

Kiersten spent three, eye-opening months in multiple countries to re-envision the idea of “ success .” She succeeded in her goal and is now one of the most accomplished travel bloggers on the web.

The Blonde Abroad covers a range of topics from travel photography to foreign cuisine. All of which draws wisdom from Kiersten’s personal travel experiences.

Photography
Travel destinations
The Travel Shop
Social media and influencer marketing consulting

5. California Through My Lens

By: Josh McNair

Josh McNair, owner of California Through My Lens , has a distinct writing style that vividly describes details of travel destinations.

Unlike bloggers who discovered the love for travel in their adulthood, Josh has always been a passionate traveler at heart. He created California Through My Lens to document his adventures with the online audience.

California Through My Lens is run by both Josh and his wife, Amy. The pair also has an active YouTube channel called Through My Lens where they share their experiences in video form.

As you may have guessed, Josh’s content focuses on the beaches, caves, hiking trails, waterfalls, and various landmarks in California. Intricate details of each location, from hike distances to specific travel tips, are often included in his posts.

National parks in California
Driving around California
California destinations
Selling eBooks
Advertisements through YouTube

6. Dan Flying Solo

By: Daniel “Dan” Clarke

Dan Flying Solo is by Daniel Clarke — a travel blogger, photographer, and creative director at his own Portugal-based media company.

Dan’s blogging life was ignited by his passion for photography. He was originally a frustrated restaurant manager who wanted more out of life.

Like me, Dan is a self-taught blogger. He worked day in and day out by doing free online courses, YouTube tutorials, and heaps of informative guides.

What makes Dan Flying Solo an extra noteworthy blog is its library of video content. Daniel also makes it clear that the site has no particular theme — not unlike everything else in life.

“ There’s not one particular theme to this blog because I don’t think that’s how life really is. We change and what we enjoy changes.”

7. Travel with Lakshmi

By: Lakshmi Sharath

Lakshmi Sharath worked on a desk job for multiple media organizations for 15 years. She then started her personal travel blog in 2005 — traveling to over 25 countries and across every corner of India.

Travel with Lakshmi has only grown steadily ever since. It won multiple awards, including “India’s best travel blog of the year” award from Indiebloggie.

As an Indian herself, Lakshmi made sure to highlight the country’s top travel destinations on the blog. She also documented her travels to foreign countries — from Abu Dhabi to the United Kingdom.

As a way to support aspiring travelers around the world, Lakshmi also covers important tips on starting a travel blog. This includes essential tips on photography, travel planning, and travel writing.

Social media marketing campaigns
Content marketing and writing services
Digital media consulting services

8. foXnoMad

By: Anil Polat

foXnoMad is a unique travel blog run by digital nomad Anil Polat.

Anil was exposed to travel at a young age because his parents were journalists. Other than routine trips between Turkey and the United States, they also visited multiple destinations around the world.

Even in his professional life as a computer security consultant, travel was a big part of Anil’s life. He eventually decided to quit his job and fixate on one goal: to visit every country in the world.

What makes foXnoMad unique is that Anil utilizes his knowledge in tech to provide insightful tips on traveling smartly. He also develops apps that can help travelers in situations like determining water drinkability and calculating tips.

You can check out his podcast where he talks about current events, new product tech releases, and all things travel-related.

Blog Topics

foXnoMad Shop
Paid mobile apps

9. Fluent in 3 Months

By: Brendan “Benny” Lewis

Fluent in 3 Months by Brendan Lewis is created for travelers with a purpose.

Apart from regular posts about travel planning and destinations, Brendan also writes a lot of guides on foreign languages.

Remember, language is a crucial part of every culture. Brendan makes sure you learn dozens of useful words and phrases that will enrich your visit to any country.

Some of the most prominent content formats in his blog are “ways to say” posts and phrase listicles. There are also fun, bite-sized stories like “How I Learned French on the Toilet in 6 Months.”

For more serious language learners, Fluent in 3 Months offers “The Challenge.” It’s a full-fledged online course that will enable you to hold a 15-minute conversation in a new language.

How to speak foreign languages
Language hacking
Traveling jobs
The Challenge online course
Speaking engagements

10. Cheapest Destinations Blog

By: Tim Leffel

Cheapest Destinations Blog is one of the oldest travel blogs on this list.

It is created and run by Tim Leffel — an award-winning travel writer and author.

Tim has made it his life’s goal to help people make the most out of travel while spending less. His blog contains posts that teach how to spend your travel money wisely and how to make every cent count.

Other than Cheapest Destinations Blog, Tim also runs a handful of other blogs on different, travel-related topics. This includes Perceptive Travel, Travel Writing 2.0 Blog, and Cheap Living Abroad.

Travel budgeting
Influencer marketing through 360 Degree Travel Network

11. Alex in Wanderland

By: Alexandra Baackes

Alexandra Baackes created Alex in Wanderland for two reasons.

First, she’s been dealing with a case of wanderlust all her life. And second, she’s a fan of a beloved, fictional character — Alice in Wonderland.

Alexandra is originally from Brooklyn, New York where she purchased her one-way ticket into the traveling life. She now blogs about the best travel destinations, outdoor activities, and her personal, travel-related gear.

One of the things I like about Alex in Wanderland is the presentation and categorization of content.

On the “Categories” page, Alex makes sure articles are well-organized based on topics like travel inspiration, activities, and planning. This makes it easy for her audience to find the information they need at any given time.

Outdoor activities

12. Hey Nadine

By: Nadine Sykora

Nadine Sykora of Hey Nadine is a popular travel blogger, YouTuber, and social media influencer.

Over the past 10 years, she has traveled across 55 countries, spoken on expert panels, and became a keynote speaker.

Nadine’s goal is simple: share her travel experiences with the world and help others do the same.

Hey Nadine contains a host of content on travel advice, hacks, destinations, and inspiration. As a seasoned YouTuber, you can expect her blog content to contain a lot of embedded videos from her channel.

Video production
Advertisements through YouTube
Sponsored content

13. I Am Aileen

Just like Kiersten Rich, Aileen Adalid is another travel blogger whom I also featured in my top lifestyle blogs listicle.

Aileen runs I Am Aileen — an award-winning blog that discusses just about everything there is to discuss in travel. She writes about destinations, the best travel activities, foreign cuisine, and more.

What interested me the most about Aileen is her blogging background. At age 21, she quit her corporate job, which only paid $300 a month, to become a professional traveler.

Since then, she’s been on a streak of smashing goals and breaking barriers. Thanks to her commitment to quality content, she’s recognized as one of the top bloggers in Asia.

Online shop

14. Wandering Earl

By: Derek Earl Baron

Here’s a fun trivia about Wandering Earl .

Unlike most bloggers who use their first names, the “Earl” in “Wandering Earl” is actually a middle name. Blog owner Derek Earl Baron only thought that “Wandering Derek” didn’t sound as catchy.

Derek is a one-of-a-kind, adventurous soul who discovered his purpose as a modern nomad relatively early into adulthood. After graduating in 1999, he planned a three-month vacation across Thailand, Cambodia, and Vietnam.

That three-month vacation continues to this very day.

And that’s how Wandering Earl was created — documenting Derek’s adventures in over 100 countries. He also shares valuable pieces of wisdom on travel planning, food, budgeting, gear, and so on.

Wandering Earl has that “old-school” look and feel to it. On the plus side, the site’s design only highlights

Working while traveling
Selling “eGuides”

15. Be My Travel Muse

By: Kristin Addis

Be My Travel Muse is a solo female travel blog created by Kristin Addis.

She studied in Taiwan and kept an investment banking job for four years. The only problem was, her daily routine rendered her creative, dreamer side claustrophobic.

Her first step was a one-way ticket to Bangkok — envisioning a life of writing and travel. That’s exactly what she accomplished with her blog, which now caters to millions of readers all over the world.

Kristin believes that solo traveling is the best way for women to feel empowered and more confident. She prioritizes solo female travel tips on her blog, including guides on safety, packing, and maintaining relationships.

Be My Travel Muse also has heaps of content on popular travel destinations and self-care for women.

Self-help for women
Relationships
The Photo Muse Masterclass online course

16. Followtheboat

By: Liz Cleere and Jamie Furlong

Followtheboat is a unique travel blog that focuses on a specific mode of transport: sailing.

It is created with love by a travel writer Liz Cleere and photographer Jamie Furlong. There’s also Millie the rescue cat, which functions as a source of inspiration and encouragement for the blog’s human founders.

Despite the focus on sailboats, Followtheboat’s content isn’t just made for sailors. The posts are tailor-made for travelers who also happen to be interested in the art and joys of sailing.

Don’t be surprised at the humor and dynamic range of topics on the blog. You’ll find posts like “tools you need on a sailboat” and “is this the weirdest loo in the world?”

Followtheboat also has a library of podcasts, which record Liz and Jamie’s experiences on their travels.

Boat maintenance
Patreon donations

17. Matthew Woodward

By: Matthew Woodward

If Followtheboat is about boats, you can probably guess what Matthew Woodward is a blog about trains.

Not to be mistaken for Matthew Woodward the internet marketer, Matthew Woodward the rail adventurer loved trains as a child. He owned model railway sets, traveled alone by train, and watched shows about trains on TV.

In his time as a geography student, he explored Europe with his trusty Interrail pass. He set his passion aside to focus on his career, which he eventually gave up to become a travel writer.

Today, he blogs about railway systems over different continents. He’s also an accomplished author of three books: “The Railway to Heaven,” “A Bridge Even Further,” and “Trans-Siberian Adventures.”

Railway systems
Traveling by train
Selling books

18. The Opposite Travellers

By: Ryan and Rachel Riel

The Opposite Travellers were created by married couple Ryan and Rachel Riel.

While both loved to travel, Ryan and Rachel had contrasting preferences when it comes to traveling.

Rachel prefers to travel in style and luxury — through the accommodations and services offered by establishments and travel agencies. Ryan, on the other hand, leans toward daring adventures like biking and trekking — on $5 per night accommodations.

The couple, however, utilized their differences as a selling point in The Opposite Travellers.

As such, the website’s “Travel” section has two main categories: “Luxury Travel” and “Adventure Travel.” In other words, the blog has a diverse content library for travelers of all tastes and budgets.

The Opposite Travellers also boasts high-quality visuals taken and produced by Ryan Riel. All of the site’s videos are published on Ryan Riel Media — Ryan’s official YouTube channel.

Content production
Social media marketing
Influencer marketing

19. We Seek Travel

By: Olly Gaspar

We Seek Travel is an adventure travel blog by traveler and adventure photographer Olly Gaspar.

Olly has been living out of his bags full-time since 2018, turning his passion for global adventure into a treasure trove of useful travel guides accompanied by his inspiring photography.

His travel blog serves as a window to extraordinary experiences around the world– from backpacking in India to climbing Himalayan peaks, crossing deserts on camelback, cycling over the Arctic Circle, hiking with gorillas in Uganda, and even fighting Muay Thai in Thailand.

But We Seek Travel is more than just a diary of adventures. It’s a resource-rich hub where Olly shares his firsthand experiences to help modern explorers discover unique outdoor adventures, off-beat hiking trails, travel photography gear, and helpful accommodation and digital nomad resources.

Travel Planning & Accommodation
Outdoor Adventure
Hiking & Trekking
Travel photography
Travel Gear
Photography licensing
Adventure Photography shoots
Tourism development

20. Bucket List Journey

By: Annette White

Travel is all about adventures, and so is life.

That’s the essence of the Bucket List Journey by Annette White.

The blog’s tagline is “tools and inspiration to live your list.” It refers to a person’s “bucket list,” which is basically a list of goals and experiences they want in life.

Annette didn’t always have such a positive outlook in life. She used to be diagnosed with anxiety, which caused her to miss out on life-enriching experiences and opportunities.

Eventually, she decided that she’ll no longer become a prisoner of fear and uncertainty. She had courage and took charge of her life’s direction — something every aspiring blogger needs to do at one point.

Bucket List Journey talks about bucket list-worthy destinations, motivation, money, and travel tips. Annette also imparts knowledge on people who also struggle with facing fear and making braver life decisions.

Overcoming fear and anxiety

21. Migrationology

By: Mark Wiens

When I first visited Migrationology , I wasn’t sure whether to classify it as a food or travel blog.

Then I checked out Mark Wiens’s “About” page. There, I learned that he viewed food as a way to connect with people in various cultures.

And to be exposed to these cultures, Mark dedicates his time, money, and efforts to travel.

Mark makes sure the blog only focuses on content based on his personal travels. It’s made for people who want to experience the flavors of the world — in person or through Mark’s posts.

Apart from general food travel blog posts and city guides, Migrationology also offers readers a “Food Tour” service. It is the result of a year of research done by Mark himself — in partnership with Bangkok Vanguards .

Bangkok Food Tour

22. The Cranky Flier

By: Brett Snyder

We already mentioned a blog about boats and another about trains. It’s time to talk about a blog on airplanes and air travel.

Cranky Flier is a unique blog created by Brett Snyder — President and “Chief Airline Dork” of Cranky Flier LLC.

Brett has been fascinated with airlines all his life. When he was young, he collected airline timetables and even spent a birthday with his grandmother watching planes land.

As an adult, he spent several years in the airline industry fulfilling multiple roles. He became a sales intern at USAir, senior analyst at America West, marketing planning product at United, and so on.

Today, Brett publishes his opinions about the airline industry on Cranky Flier. He also updates several series, like “Worst Airline Ever,” “Airlines We Lost,” and “Across the Aisle Interviews.”

I’ll let you determine what these series are all about based on what they’re called.

Airline industry
Cranky Concierge service

23. Never Ending Footsteps

By: Lauren Juliff

Lauren Juliff is one of those bloggers who already knew what they wanted to be from an early age.

She dreamt of traveling to new places, meeting new people, and exploring new cultures. Never Ending Footsteps is proof that she accomplished all three.

The blog consists of posts about Lauren’s fulfilling travels to different countries. But unlike a lot of famous travel bloggers, she also talks about the downsides of being a digital nomad.

Never Ending Footsteps has a “The Incidents” blog section where Lauren discusses the not-so-sexy aspects of traveling. She has been scammed, attacked by monkeys, locked out of her room, lost her passport, and more.

Despite these incidents, Lauren’s love for travel only grew. Such experiences increased her wisdom and travel acumen — resulting in some of the most insightful travel articles ever published.

Lauren also helps her audience get into the world of travel blogging. Check out “How to Start a Travel Blog” for information on web hosting, working with WordPress, and so on.

Travel safety

24. A Dangerous Business Travel Blog

By: Amanda Williams

A Dangerous Business Travel Blog is a straightforward blog made to help people travel.

It is created by Amanda Williams, who is a former journalist with degrees in journalism, hospitality, and tourism management.

Amanda first got into journalism by editing obituaries — eventually becoming a copy and layout editor at a newspaper company. She started A Dangerous Business Travel Blog in 2010 out of boredom and her need for a creative outlet.

Fast forward to 2024, the blog now averages over 340,000 page views per month. Amanda also maintains a strong social media presence with thousands of followers across networks like Facebook, Twitter, and Instagram.

A Dangerous Business Travel Blog contains posts about travel planning, packing, destinations, and inspiration. Everything is sprinkled with high-quality photos to keep readers engaged and enthused.

The centerpiece of A Dangerous Business Travel Blog is “The 10-Day Adventure Project.” Put simply, it’s a collection of ready-to-use, self-guided itineraries that will shave hours off your travel planning process.

Packing
DangerousBiz online course
Freelance writing

25. Against the Compass

By: Joan Torres

How do you make a travel blog stand out?

Joan Torres has a surefire answer: covering the most unusual and “off the beaten track” destinations.

Against The Compass is a unique blog that talks about the travel routes and destinations you probably haven’t heard of. It covers destinations that people don’t normally include in their bucket list, like Pakistan, Tunisia, Syria, and other high-risk countries.

Of course, Joan makes sure to highlight the importance of safety when traveling in relatively low-popularity destinations. He has comprehensive guides for solo female travel, travel insurance, and general travel safety.

Travel insurance

26. Everything Everywhere

By: Gary Arndt

In travel blogging, a picture is undeniably worth a thousand words. There’s simply no excuse for any travel blogger to forego the inclusion of visual content in their posts.

Gary Arndt’s absolutely nailed it with his photography work for Everything Everywhere .

Gary actually won multiple, major travel photography awards — more than any travel photographer. His photography is so good that I suggest you check the “Travel Photos” page on Everything Everywhere.

Go ahead, take a break and thank me later.

Other than taking breathtaking photos, Gary also publishes detailed blog posts about the places he’s been. He’s been on the go for roughly 9 years non-stop, which means readers will never run out of material.

27. The Longest Way Home

By: David Ways

The Longest Way Home started as the personal travel journal of David Ways — a solo traveler in search of home.

The blog originally started as David’s private, digital diary. As he journeyed across Europe and gained experience, it turned into a full-on blog with travel guides to specific locations.

David finally found home in Nepal before traveling to other parts of Southeast Asia.

He’s not the most nitpicky blogger in terms of grammar and spelling, but he’s definitely a brilliant storyteller. He’s also skilled in capturing and immortalizing moments into photos, which you can view on his blog’s gallery.

The Longest Way Home has a library of content about various destinations, trekking, and travel planning. It also features in-depth travel guides to Nepal, Thailand, and overland travel — plus a mini-guide to Portugal.

Travel planning
Overland travel

28. Global Grasshopper

By: Becky Moore

Global Grasshopper is a travel blog run by Becky Moore and her team of professional travel photographers and writers.

Becky’s first adventure was a six-month voyage in Southeast Asia. She considers herself a “semi-nomad,” traveling from country to country while nestling in Ireland, Australia, or parts of Southeast Asia.

Global Grasshopper contains posts about popular travel destinations, hotels, and other places that deserve more attention. Readers will also enjoy the blog’s posts about dog-friendly travel — covering topics like dog booster seats and pet-friendly hotels.

Since the blog is run by a team of experts, expect the content quality to be top-notch across the board. The team also organizes boutique tours, which readers can participate in for a memorable travel experience.

Traveling with a pet
Boutique tours bookings

29. Girl Gone Travel

By: Carol Cain

Carol Cain is an accomplished professional in the field of communications. She is a social media marketing expert, public speaker, branding agency owner, and award-winning travel blogger.

Girl Gone Travel is the result of Carol’s innate passion for travel and knack for digital marketing. It is a well-designed, engaging, and filled with quality content that shines with Carol’s personality.

Other than her travel-related posts, Girl Gone Travel also publishes a lot of posts about blogging and online branding. This makes it an excellent place to start for hopeful travelers who plan to have their own blog one day.

Destinations
Online branding
Brave World Media company

30. HoneyTrek

By: Mike and Anne Howard

Believe it or not, HoneyTrek is a travel blog about a honeymoon.

Yes — it’s probably the longest honeymoon ever.

Founders Mike and Anne Howard are a power couple with skills that can make any blog great. Anne is a former magazine editor whereas Mike’s a veteran digital media strategist and photographer.

Together, they’ve honeymooned to over seven continents and 60 countries while creating the most romantic travel blog in the process.

HoneyTrek contains a collection of posts about their travel destinations, experiences, and travel tips for all budgets. They also wrote two successful books: “Comfortably Wild” and “Ultimate Journeys for Two.”

Travel budgeting
Travel skills

31. Oneika The Traveller

By: Oneika Raymond

Oneika The Traveller is an award-winning travel blog by journalist, keynote speaker, and media personality Oneika Raymond.

For those who don’t know Oneika, she’s the on-air travel and lifestyle correspondent for CTV Canada and NBC New York. Even more impressively, her blog won her a gold medal in the 2018 SATW Lowell Thomas Travel Journalism competition.

Oneika talks about travel destinations and her go-to tips for life on the road. With her experience in the field of journalism, she’s definitely one of the most engaging storytellers on this list.

Fashion and style while traveling
Traveling as a minority
Personal opinions
Social media marketing

32. The Adventurists

By: Tom Morgan

The Adventurists is hands down one of the most well-designed travel blogs in this post.

The blog proves that integrating tons of video content into one page doesn’t have to affect its loading speed. In fact, the site loads surprisingly fast despite having several video panels on the homepage.

I’m not going to delve too deeply into this technical feat. What I’m going to focus on, however, is the brilliant team behind The Adventurists.

The site is founded by “Chief Idiot” — Tom Morgan. Apparently, most of the crazy ideas featured on the blog were his.

Every page on the site reflects Morgan and his team’s wackiness and passion for great adventures. They do, host, and document daring outdoor activities on air, land, and sea — plus, a whole lot of charity.

Their audience can also participate in these activities, which can be held in various parts of the globe. The “Monkey Run,” for example, is an event where participants race through dirt trails on tiny bikes.

The bottom line is, it’s hard to come up with unique ideas that set you apart in the blogging landscape. The Adventurists, on the other hand, managed to do so multiple times.

“The Adventures” events
The “Shop of Stuff”

33. Time Travel Turtle

By: Michael Turtle

Time Travel Turtle is created by Australian Journalist Michael Turtle.

Michael was born to be a storyteller and he knew it from an early age.

In school, he ran the student newsletter and contributed a weekly column. He also filled the role of deputy editor of a university newspaper.

Time Travel Turtle’s contains mainly posts on the locations that Michael has visited over the years.

Like most renowned travel bloggers, Michael captures amazing photos that travel enthusiasts can fall in love with. He puts some of these photos up for sale to companies who’d like to feature those locations or properties.

Michael continues to explore the world as a digital nomad. He also shares practical travel tips so readers can experience these adventures themselves.

Selling photography

34. Hand Luggage Only

By: Yaya and Lloyd

Hand Luggage Only is a hugely successful travel blog by couple Yaya and Lloyd.

The site doles out travel advice, inspiration, photography tips, food reviews, and posts about must-see destinations. It also has a library of high-quality videos where Yaya and Lloyd describe their experiences in detail.

Yaya and Lloyd started the blog in 2014 with a plan to share their travel stories with the world. Within a few hours, they published their first posts using photos they already took and edited.

The moral of the story is, consider starting a blog if you already have a library of unused travel photos.

35. Travel4Wildlife

By: Christina Garcia and Hal Brindley

It should only take anyone a second to figure out what Travel4Wildlife is all about.

The blog is created by couple Christina Garcia and Hal Brindley out of their passion for wildlife.

Hal is an experienced wildlife photographer for organizations like the Nature Conservancy Magazine, SEE Turtles, and RARE Conservation. Christina, on the other hand, is an experienced zoologist who worked on studies on wolves, cheetahs, and leopards.

Travel4Wildlife’s goal is to increase awareness and increase the appreciation for wildlife. More importantly, it was Christina and Hal’s life goal to promote wildlife conservation through responsible tourism.

Behind the scenes, the couple teams up to create compelling articles that focus on wildlife in specific destinations. The blog covers a range of species on different continents — from owls in South Africa to polar bears in Canada.

Wildlife tour reviews
Responsible travel

36. The Insatiable Traveler

By: Susan Portnoy

Susan Portnoy, also called The Insatiable Traveler on her blog, is a seasoned travel writer and photographer.

Susan’s last full-time job was VP of corporate communications at Condé Nast. When that door closed, she took on a freelancing career as she learned the art of photography.

Fast forward a few years, and she has enough accolades to make photography degree holders envious.

Her photographic works were featured by organizations like National Geographic and companies like Bing. She also won awards like the SATW Lowell Thomas Award and the 2018 Gold in the Muster Photo Competition.

The main focal points of The Insatiable Traveler include destinations, cruises, photography, and travel gear. Susan also covers the safaris in various regions, like Tanzania, Namibia, and Kenya.

37. View from the Wing

By: Gary Leff

Just like Brett Snyder, Gary Leff of View From The Wing is an expert in all things air travel.

Gary was named one of the “World’s Top Travel Experts” by Condé Nast Traveler since 2010. He also co-founded InsideFlyer.com — a community made by and for frequent flyers.

View From The Wing is a goldmine of timeless tips on airline miles, credit cards, hotels, and business travel. No matter your sub-niche in travel, I recommend checking it out for ways to maximize your frequent flyer miles.

Gary also publishes posts called “Trip Reports” about establishments, food, and various attractions.

Hotel reviews
Credit cards

38. Uncornered Market

By: Daniel Noll and Audrey Scott

Dan Noll and Audrey Scott are a pair of adventurers, storytellers, and tourism advisors who advocate for responsible traveling.

They created Uncornered Market — a responsible tourism blog — after leaving their secure and stable lifestyle in Prague. Prior to that, they lived in San Francisco and took a leap of faith for the sake of avoiding regrets.

It’s clear that both Dan and Audrey believed that fulfillment can’t be found within the confines of your comfort zone. They explored, made connections, and shared their experiences through their travel blog.

Some of the topics you’ll find in Uncornered Market are about destinations, sustainable tourism, food, and trekking. Dan and Audrey also write about personal growth and experiential travel.

Uncornered Market is also a tourism development and marketing consultancy company. They help travel companies, destinations, and tourism organizations build their brands and deliver their message to a wider audience.

Responsible tourism
Tourism development and marketing consultancy services

39. Jessie on a Journey

By: Jessica “Jessie” Festa

Like plenty of bloggers, Jessica Festa needed a taste of life before discovering her true calling.

In her youth, Jessie traveled to mostly cruises in the Caribbean and road trips in North America. She also experienced being a sightseeing guide in New York.

Jessie on a Journey is the result of her pursuing her dreams of getting paid to do something she loves. She now blogs about being a solo female traveler, blogging it, and profiting off of it.

I’m sure a lot of big-name bloggers are all too familiar with how Jessie made the blogging vision a reality.

For a long time, she felt that the workaday lifestyle isn’t for her. It made her feel like she’s living everyone else’s life — not the kind of life she wanted to keep.

Despite the disapproval of loved ones, Jessie decided to quit her secure job in favor of being a travel blogger.

She was just as unprepared as most people before starting their own blog. The key difference is, she went out there and took her first step.

Travel blog consulting
Tour company consulting

40. Legal Nomads

By: Jodi Ettenberg

Back when Jodi Ettenberg was in law school, she never would’ve guessed she’d run a successful travel and food business.

That happens to a lot of people, especially those who never thought of giving priority to their passions.

It’s just a hunch, but I think the name Legal Nomads had something to do with Jodi’s background in law.

Legal Nomads highlights destinations and local cultures just as insightfully as other travel blogs. What makes it different is that Jodi focuses on local cuisines to experience and tell the stories of each destination.

A huge part of Jodi’s blog is about wellness and gluten-free eating. She then utilized her knowledge and experience to create detailed restaurant cards, which travelers can use when visiting certain countries.

Gluten-free restaurant cards
The Legal Nomads Shop

41. Indiana Jo

By: Jo Fitzsimons

Like Jodi Ettenberg, Jo Fitzsimons also used to practice law before becoming a successful travel and lifestyle writer.

Indiana Jo started way back in 2010 where Jo can comfortably type away her thoughts and musings. Fed up with her full-time job, she went out to see the world as a digital nomad.

It wasn’t always smooth sailing for Indiana Jo, however. According to her, she thought about quitting the blog several times before finally realizing that it’s a lifetime thing.

Jo writes about her travel experiences, destinations, wine, and food. She also shares travel planning tips along with a long list of content about topics that personally interest her.

Travel health and safety

42. TravelFreak

By: Jeremy Scott Foster

TravelFreak is the brainchild of Jeremy Scott Foster who left America in the middle of a recession and to Australia.

For a while, he racked up some savings as a traveling bartender. It took some time before he finally made the switch to be a digital nomad and online entrepreneur.

Jeremy created the blog to help people create opportunities to achieve the fulfilling life they deserve.

He writes about travel advice, destinations, gear, and ways to get your finances in order as you travel. This includes guides on how to land and keep a job abroad along with resources on reliable booking websites.

I personally like the way Jeremy designed TravelFreak to provide the best possible user experience. Unlike a traditional layout, the site features a search bar so readers can jump right into the content they need.

TravelFreak has been featured in Forbes, National Geographic, The New York Times, and a few other big-name publications.

43. The Everywhereist

By: Geraldine DeRuiter

Before anything else, yes — that’s Rand Fishkin in the photo above.

And yes, the next travel blogger on this list is Rand’s longtime sweetheart and wife.

Geraldine DeRuiter was a former copywriter and went with Rand in his travels, which are often business-related. She then turned to the habit of documenting their travel experiences, which she described as “love letters” to her husband.

Today, Geraldine works full-time on The Everywhereist — named by Time magazine as one of the best blogs in 2011.

The Everywhereist contains posts about food and Geraldine’s travel experiences along with a comprehensive Philadelphia travel guide. The guide contains information on where to go, eat, shop, and stay.

Geraldine also wrote a book called “All Over The Place.” It chronicles how she embraced her love for blogging after being laid off, which aspiring bloggers can draw inspiration from.

All Over The Place book sales

44. Keep Calm and Travel

By: Clelia Mattana

Keep Calm and Travel is a travel blog created by serial traveler Clelia Mattana.

Ever since she was 19, Clelia is a certified sea lover and globetrotter. But like many travel bloggers, she was given a choice between a secure job and the traveling lifestyle.

Clelia’s finalized her choice when she bought a one-way ticket to Asia. She then created Keep Calm and Travel to send a simple message:

“No matter what your age is, or your budget, or status, you can travel and live your life on your own terms.”

The blog’s topics include destinations across continents, photography, and travel gear. She also has a dedicated page for Sardinia, which is one of her absolute favorite travel destinations.

45. Practical Wanderlust

By: Lia and Jeremy Garcia

Lia and Jeremy Garcia, who aptly labeled themselves a “travel couple” on Instagram, are the minds behind Practical Wanderlust .

Jeremy is a film degree holder whose passions include writing and directing. He also became a high school teacher who taught filmmaking and digital media art.

Lia, on the other hand, has a fashion design and apparel merchandising degree. She took on roles in corporate merchandising before becoming a business systems analyst.

Why did I tell you all this? Simple: I want you to know what the pair had to give up pursuing their dreams of traveling.

Practical Wanderlust’s goal is to help other people enjoy travel in the most realistic and sensible approach possible. The blog is filled with detailed content on planning memorable trips on a budget, where to go, and staying safe.

Lia and Jeremy also host their own podcast, which is available on Google Podcasts, Spotify, and Apple Podcasts.

Coaching and mentoring services
Sponsored podcast episodes

46. Expert Vagabond

By: Matthew “Matt” Karsten

Matthew Karsten, AKA the Expert Vagabond , has been a travel blogger, photographer, and digital nomad for nine years.

He talks about budget travel tips, destinations, travel photography, and strategies to make the digital nomadic life work.

Matt is a business degree holder who spent time freelancing as a nightlife and event photographer. While he admits it was fun, he knew that he wants and deserves something more.

After a year of downsizing his life, eating homemade food, selling eBooks, and saving every penny, he was ready. He set out to obtain a different kind of wealth — that which is made with adventures and experiences.

Nomadic living

47. The Voyageur

By: Pauline Chardin

Pauline Chardin is a France-based fashion designer, photographer, and art director.

She always had a soft spot for travel — driven by her appreciation for picturesque architecture, landscapes, and good food. She started The Voyageur to help people view the world through her voice and eyes.

The Voyageur is a simple, yet aesthetic website achieved through Pauline’s incredible photography skills. Apart from itineraries and posts about hotels, food, art, and architecture, the site also has a sizeable photo gallery.

Images are accompanied by a brief article that describes the destination’s history and Pauline’s thoughts and emotions during her visit. I’m not sure what it is, but there’s something about this content format that’s truly engaging and relaxing.

Art and architecture

48. Amateur Traveler

By: Chris Christensen

Don’t be fooled by the name — Amateur Traveler is by no means run by an amateur.

Chris Christensen is a skilled photographer, travel writer, and podcast host. The site also utilizes a long list of monetization strategies that I believe every blogger should learn.

True, he wasn’t the most experienced traveler when he started the blog. Before he created Amateur Traveler, he was a full-time EVP of engineering and operations for a company based in Silicon Valley.

In his defense, he grew up in a family that traveled a lot to national parks in a trailer. He also learned a lot of foreign languages, which he believes is a window into understanding and embracing different cultures.

Amateur Traveler discusses destinations, travel budgeting, planning, gear, and booking. The site also features a weekly podcast on the top destinations around the world.

Amateur Traveler Shop powered by Etsy
Podcast advertisements
Social media and content marketing consulting services
Content writing services
Paid guest posts

49. Girl Eat World

By: Melissa Hie

Melissa Hie is the “Girl” in Girl Eat World — a name that encapsulates what the whole blog is all about.

You see, Melissa’s three passions are food, travel, and storytelling. She started the blog in 2015 as a digital diary for herself and friends who need travel tips.

Prior to her blog’s success, she amassed quite a following on Instagram. This springboarded her blogging career, which she put in the back burner after focusing on her full-time career.

Girl Eat World is essentially a compendium of Melissa’s travel stories and travel planning guides. She also has an iconic style of capturing Instagram posts, which must be seen to be appreciated.

50. The Adventure Junkies

By: Antonio Cala and Amanda Zeisset

The Adventure Junkies is definitely not your average travel blog.

It’s not just about the travel stories of founders Antonio Cala and Amanda Zeisset. Upon visiting the blog for the first time, you’ll realize that it’s all about the community the blog has built.

New visitors are encouraged to join “ Summit ” — a free community for people who seek adventures through travel and outdoor activities. There, members can connect, plan events, share posts, ask questions, form groups, and discuss anything related to travel.

The Adventure Junkies also compile guides and resources about outdoor activities like diving, kayaking, mountain biking, and snowboarding. There’s also a section for visitors who’d like to learn about outdoor and underwater photography.

Antonio and Amanda started The Adventure Junkies as a personal blog about their three years of cycling. Over time, their readers began asking questions on how they can plan their own adventures.

The couple then realized that they need to create something more than a personal blog. As such, they transformed The Adventure Junkies as a one-stop shop for adventurists.

The Adventure Junkies Store
Paid digital guides

51. A Broken Backpack Travel Blog

By: Melissa Giroux

Melissa Giroux used to be a social worker who only traveled once a year.

Melissa created A Broken Backpack a year after her journey in the Canadian Rockies — hitch-hiking from point A to B. She continued working on her blog as a creative outlet while working on a farm in Australia.

It didn’t take long before A Broken Backpack’s popularity gained momentum and gave Melissa a new frontier.

The website contains crucial tips on travel gear, budgeting, destinations, and the life of a digital nomad. Melissa also put together in-depth guides on travel blogging, moving to another country as an expat, and backpacking.

SEO eBook on Nomad Life 101

52. The World Travel Guy

By : David Leiter

David Leiter is an American travel blogger currently based in Bali, Indonesia, with his wife Intan (who’s a Bali local).

They travel around the world and try to document the most scenic destinations by creating articles, photos, videos, and guides for other travelers.

David runs The World Travel Guy , an adventure travel blog that he started when he was a solo traveler, but now covers their travels around the globe as a couple.

In total, they’ve visited dozens of countries, while also checking off some bucket list adventures like a Komodo dragon safari in Indonesia, the Mount Everest Base Camp trek in Nepal, and a bunch of world monuments like the Angkor Wat and Taj Mahal.

Adventure Travel
Destination Guides
Budget Tips
Travel Photography
Drone Videos
Affiliate Partnerships
Display Advertisements
Sponsored Trips
YouTube Videos

53. Life Part 2

By: Jonathan Look Jr. and Sarah Wilson

The last blog on this list that your best life can start at any time you choose.

Let me tell you the story behind Life Part 2 and the people behind it.

Jonathan Look Jr. and Sarah Wilson are both happy retirees with a simple mantra: “don’t waste your retirement.”

To them, retirement isn’t about being comfortable and secure. Rather, it’s all about the freedom to listen to your heart and follow where it takes you.

Jonathan and Sarah met in Chiang Mai, Thailand where they both agreed to see the world as a couple.

Life Part 2 is a mix of all things travel. At times, there’ll be a post about remote destinations and backpacking, and at other times, the theme is luxury travel.

You will, however, notice that the content topics on the blog often revolve around retirement, minimalism, and travel.

Planning to go on your own travel adventures? Perhaps you’re thinking of starting your very own travel blog?

It doesn’t matter if you’ve got a case of wanderlust or the desire to be a travel blogger yourself.

The list above has some of the best travel blogs ever created. They can provide you with ideas and inspiration for your next trip or first-ever travel blog post.

If you think I missed a great travel blog that everyone should read, let me know in the comments below. Good luck!

Disclosure: This article includes affiliate links. If you purchase through these links, we may earn a commission at no additional cost to you. Thank you for supporting us.

Ankit Singla

Ankit Singla is a full-time blogger, YouTuber, author, and public speaker. He founded and leads Master Blogging . With over 13 years of blogging expertise, he has assisted numerous aspiring bloggers in achieving their dreams of creating successful blogs.

Popular Posts by Ankit Singla ( see latest )

11 Best Blog Topic Research Tools (Free and Paid) + Tutorial
7 Best Keyword Research Chrome Extensions for Bloggers
9 Best Digital Products to Sell as a Blogger [All Profitable]

Master Blogging, powered by Ankit Singla’s 13 years of blogging expertise, is your reliable resource for building a profitable blogging business. Here, you’ll gain the insights and support to thrive in blogging.

BLOGGING DEALS

From Dreamer to Explorer: How to Become a Travel Content Creator

Imagine having the world as your office. Wouldn’t it be great? If the thought of leaving your 8 to 5 PM job to become a travel content creator sounds like a plan, you’re on the right track!

This guide will be your map and best ally to turning your travel passion into a profitable and successful career. So, let’s spill the details on how to make it happen!

Explore These Travel Templates Hundreds of Freebies for Your Project! Get Freebies

What’s on this bucket list ✈, what is a travel content creator, 1. pick a niche and sub-niche to specialize in, 2. create a personal brand for yourself, 3. select your platforms to establish your online presence, 4. produce consistent and top-notch content, 5. learn how to monetize your content to find a profitable way of living, 6. network and collaborate with travel partners and other creators, and that’s a wrap.

A travel content creator is someone who specializes in producing content for various platforms, including apps, blogs, and videos, with a strong focus on travel.

Whether it’s sharing personal travel experiences, offering tips, or showcasing different destinations, you can turn your passion into a source of income by creating travel content.

As a travel content creator, your main tasks will involve:

Researching and developing new content ideas within the travel industry.
Crafting and proofreading content for blogs, social media, video scripts , podcasts, infographics, and more.
Editing and creating eye-catching graphics, photos, and videos.
Producing audio content, whether in the form of podcasts or voiceovers.
Managing and maintaining active social media accounts and a travel-focused blog.
Analyzing content performance and metrics to gain insights into its effectiveness.
Exploring opportunities for monetization to generate a sustainable income. We’ll delve deeper into this later on. 😉

🌟 Main Goal

Your primary objective is to provide value (through content) by inspiring, informing, entertaining, educating, and engaging with people who share a love for travel.

Your role involves creating highly engaging content, whether through the written word, audio, or video, to help others plan their trips, discover new destinations, make informed travel decisions, and contribute to promoting tourism and exploring diverse cultures worldwide.

💡 Related Concepts to Look At

You might wonder if a travel content creator is the same as a travel blogger or influencer. While they’re closely related, there are some key differences. Let’s take a closer look at each:

Travel Blogger

Typically, a travel blogger specializes in creating written travel content through a blog or website. In this format, the author shares their views and provides insights into travel experiences, tips, destinations, recommendations, stories, itineraries, reviews, and more.

Travel Influencer

On the flip side, a travel influencer primarily focuses on social media platforms like Instagram, TikTok, or Pinterest to create content. Their main goal is to influence people through their travel experiences and promote products/services related to accommodations, airlines, tourism boards, and cities.

Zero to Pro: 6 Steps to Becoming a Content Travel Creator

To be successful, you need to play your cards right. When you do it right, it’s very likely that by this time next year, you could find yourself working from the stunning landscapes of Australia or crafting captivating content about Ireland. The key to achieving these dreams is planning and having a structured approach.

So, love traveling and want to live from it: ✅ checked. Now, let’s move on to the next steps.

The first step in your exciting journey as a travel content creator starts here, yay! This is the most important step since all your content and work opportunities will revolve around it.

In other words, your niche and sub-niche will determine what kind of travel content creator you will be.

Here are some of the most popular travel niches. Read on and choose wisely; later, you’ll become the go-to guru for this niche. 😉

✨ Luxury Travel

As its name suggests, this niche focuses on top-notch travel experiences. From luxury destinations, 5-star hotels, and resorts to Michelin-starred restaurants, exclusive transportation, and activities.

Some of its sub-niches include luxury cruises, high-end resorts, and gourmet dining. So, if you’re ready to enjoy a luxurious life while traveling, this is your niche!

🚶 Solo Travel

When it comes to solo travel content creators, they’re undoubtedly brave souls! If you choose this niche, get ready to explore the world on your own, uncover hidden gems, share tips on staying safe, and discover yourself along the way.

Sub-niches within this category include solo female travelers, adventure seekers, and budget travelers.

A Budget Friendly Travel Content Creator Checking In At A Hostel

🤑 Budget Travel

These content creators are money-saving gurus, proving that traveling and exploring the world on a small budget is possible. Including low-cost destinations, accommodations, transportation, and activities. Who said world exploration can’t be accessible to everyone?

The main sub-niches within this budget travel category are backpackers, travelers specializing in hostels, and budget-friendly places. So, if you’re under a tight budget, this might be the great niche to start in.

A Family Of Travel Content Creators Enjoying Winter Sports In The Snow.

👨‍👩‍👧‍👦 Family Travel

Unlike solo adventurers, these awesome content creators are like the real-life “Cheaper by the Dozen” squad! Following the “better together” mindset, they focus on crafting content and discovering destinations, activities, and accommodations that cater to every family member—considering that safety and fun are their top priorities.

Within the family travel niche, you’ll find various sub-niches, including specialists in traveling with kids, single parents, and multigenerational families.

An Adventurous Travel Content Creator Swinging From A Palm Tree

🤠 Adventure Travel

Are you a thrill-seeker at heart? Look no further! This is the niche to choose for all the adrenaline enthusiasts out there. These intrepid travelers fully embrace life by seeking adventurous destinations and unforgettable experiences.

The most popular sub-niches in this category focus on extreme activities, outdoor adventures, and sports.

🍉 Food Travel

Are you a foodie with a passion for travel? Then, the food traveler category is tailor-made for you! Food travel content creators specialize in exploring a world of flavors, whether it’s through street food or fine dining, while also uncovering culinary traditions and unknown food paradises.

If you’re ready to savor the best of both worlds, you can choose from these sub-niches: street food, gourmet dining, or wine routes.

🌱 Eco-Friendly Travel

We know that travel can leave a mark on our planet. But there’s this travel niche for those who love travel and focus on Earth preservation. This proves you can explore the world while being a responsible Earth steward.

Within this category, you’ll discover green sub-niches—for example, wildlife conservation, sustainable tourism, and eco-friendly adventures.

🤓 Cultural Travel

Art and culture enthusiasts who love traveling, this one’s for you! This type of travel focuses on discovering the world through culture, art, people, traditions, and historical landmarks.

In this niche, you’re not just exploring the world but delving into more than just its physical beauty. You get to create content that’s not only engaging but also incredibly informative, revealing the hidden facets of the world’s most popular destinations.

Plus, within the sub-niches for this category, you can opt for specializing in historical sites, cultural immersion, and arts or traditions.

🦁 Wildlife Travel

Now it’s time to see the world in real life and admire the beauty of the wildlife. These travel content creators have a strong passion for animals and nature. It’s common to find them exploring national parks, going on safaris, visiting wildlife sites, and simply discovering the natural wonders of our living planet.

To become an expert, dive into the Safaris, Underwater life, and Birdwatching sub-niches.

🧙‍♂ Supernatural Travel

If you’re seeking a spooktacular job while exploring the world, this niche might be the perfect fit for you. It specializes in paranormal experiences, including exploring abandoned houses, cemeteries, public places, and more enchanted spots worldwide.

A Lovely Couple Holding Hands While Exploring A City In Mexico

💑 Couple/Romantic Travel

Calling all DINKs (dual income, no kids) who are in love with love! They often specialize in adventures and dreamy romantic destinations for couples. For instance, The Alcalloughbys are a world expedition couple sharing breathtaking destinations.

🌴Location as a Sub-Niche Too!

Seeing the array of travel niches and sub-niches gives you a lot of possibilities to choose from.

So, after reviewing the most popular travel niches and sub-niches, you might know the best category for you as a travel creator. But hey, there’s more (about sub-niches), and it’s all about location!

For example, if you’re a solo female traveler, you could be zooming in on all things Southeast Asia or exclusively exploring the wonders of the US. Or even start in your city and live life like a tourist.

The possibilities are endless, but it’s essential to understand what you want and make it clear from the beginning for you to make everything easier. 🙌

Once you’ve picked your niche and sub-niche, it’s time to start touching down some concepts related to you as a travel brand.

Instagram Post Maker For A Carousel With A City Skyline

🕵🏼Identify Your Target Audience

Understanding your audience is the core of your success as a travel content creator! Therefore, to connect with your viewers and craft content that truly resonates with them, the key is creating buyer personas representing your target audience.

Start by asking yourself essential questions about your audience. For example, their age, location, lifestyle, personality, interests, habits, needs, and preferred online platforms. You can even go a step further and create detailed personas, giving these “characters” names and faces to make them feel real. 😉

This in-depth audience analysis is the secret sauce that will help you create content that meets their specific needs and desires, making your content engaging and valuable . After all, your audience is a big part of your growth as a travel content creator.

⭐ Develop Your Brand Identity

Let’s talk about building your captivating brand identity as a travel content creator! Think of it like this: your brand identity is what sets you apart, makes you irresistible, and keeps you relevant in the world of travel content.

✏ So, grab your notepad and get ready to establish your:

💡 Value proposition. What makes you different from other travel creators in the same niche or sub-niche you are? For this section, you must look for other travel creators and identify their strengths and weaknesses. This will give you an idea and help identify gaps or uncovered needs in the selected travel niche market. Also, apply our above steps about niches and target audiences, as they’ll be your guiding stars.

🌟 Personality . As you’re the travel content creator, you’d need to list the three adjectives you want to be associated with. Additionally, consider what will be the tone of your brand. Your brand’s tone sets the stage for your content. Whether casual, humorous, or respectful.

🏷️ Your brand’s name. Here’s where you get creative! Your brand name can be your name, last name, or even a clever play on words. Just make sure it’s short, memorable, and not taken.

🌈 Visual identity. This is probably one of the most fun parts as we’re going to develop your visual style, AKA travel graphics. Here is all about color schemes , font pairings , your logo , and other assets for your brand. For instance, your Instagram aesthetic , Pinterest pins, travel itineraries, your travel portfolio – you name it!

Luckily, our talented Placeit by Envato team of designers has designed templates for travel content creators like you to make this easier than ever.

Take a look at some travel templates that you’ll love.

Instagram Post Generator With Traveling Advice For Antalya

🌍 Take your inspo up a notch with this travel marketing guide for content creators! Learn how to create the best strategy for your brand and boost your social media. 🚀✨

Browse More Travel Templates

When you’re starting this exciting journey, one of your key moves is to select the online platforms where you’ll shine.

We all know the temptation to sign up for every available platform can be real 🫣, especially when you’re just starting. But we advise focusing on just 2 to 3 social media channels.

So, what should you keep in mind when making this choice? Here’s the scoop:

Where your audience is. Find out where your potential fans hang out and what platforms they prefer to consume travel content.
The type of content that is most consumed these days . During the last few years, short and snappy vertical videos have been all the rage. Does that ring a bell?
Where your potential network, collaboration, and business partners are. It’s essential to identify in which social platforms there’s every likelihood that business partners and travel content creators are to make alliances with them.

Therefore, if we were starting from scratch, we would choose two stellar choices (focused on video content). However, you should never discard a blog to boost your reach. 😉

It’s the king of short vertical videos, especially popular among Gen Z. Additionally, you can find new leads and reach a broader travel audience using this platform.

Many travel content creators swear by Instagram for building relationships. Travel brands commonly promote their destinations, accommodations, and other travel services on this platform, making contacting them through direct messages easier. Instagram is also your go-to platform for building an online presence and nurturing your travel community.

🌏 Pro Tip: Before reaching out to travel brands, make sure you stand out from the crowd by actively engaging with their posts through likes and comments. We’ll dive deeper into this topic later.

Instagram Story Creator Featuring A Travel Agency Ad For A Trip To Singapore

A big part of starting and evolving as a travel content superstar is undoubtedly creating content, also known as your golden ticket. But here’s the thing: it has to be top-notch to make people flock to you.

So, the previous steps will guide you to know what kind of content you should create. But hey, we get it – as a beginner, figuring out what to post online can feel a bit overwhelming. But here are our top recommendations:

Get inspired by other content creators
Explore travel trends and insights
Collect and document information from various sources about your selected niche, sub-niche, and target audience

✏ If you’re still a bit lost, here are some ideas to post content entirely related to travel:

🤿 Ideas for Posting Content

Social media VS reality
A day in your life as a travel content creator
Restaurants on Earth that feel unreal
X things in my suitcase
Hidden gems in (location)
Come shopping with me in a (country) market
Traveling from (origin) to (destination)
Top spots to explore in (destination)
Maps and travel tips for (your niche target audience)
Bucket list destinations in (city/town)
The real side of exploring (spot)
How to spend (x days) in (destination)
(City/town) during (season)
x things you should know before visiting (country)
You arrive in (location), and this is your view
x weeks itinerary in (destination)
What ($number/money) per night gets you in (location)

So, no more roadblocks when it comes to generating content ideas! 😉

⚡Quick Tips:

Consider your target audience and your passion for travel.
Think about what you’d like to see as someone who loves to travel.
Remember that you’re pursuing your dream to make your travel passion profitable, so create content you enjoy and inspire you on this journey.

🛟Life Savers When Recording and Editing Videos

Also, consider these recommendations if you’re a UCG creator and need to edit your videos. These travel video recording and editing tips will save you a lot of time and stress:

🎤 Talk to the Camera and Show Your Personality. What better way to infuse your personality than by showing yourself and speaking directly to the camera? This helps your audience feel more connected to you.

🪩 Integrate Trends (But Don’t Make It All About Them). Trends are fantastic, but they shouldn’t be the sole focus of your content strategy. Mix things up, including informative, educational, funny, relatable, and inspiring content.

📽️ Learn How to Edit Videos and Capture Great Shots. A common mistake made by newbies is filming only from left to right or vice versa. Additionally, to add variety, try capturing moments like sipping wine, enjoying delicious pasta, recording ocean waves, and incorporating this dynamism into your videos. Finally, avoid long pauses to keep your audience engaged.

🤫 Reduce Background Noise. Another critical consideration is eliminating background noise from the beginning, which can disrupt your video’s impact. You can also include a pleasant soundtrack or add a voiceover message.

✏ Polish Your Writing Skills for Captions and Copy . Video creation also involves honing your writing skills, whether you’re adding text to your videos or crafting captions for your social channels.

With these tips, you’re all set to level up your video game and keep your audience returning for more. Check out some real-life examples:

@alexandranraiss Finally getting around to posting about my once in a lifetime, bucket list trip to Tanzania. #africansafari #safari #tanzania🇹🇿 #tanzaniasafari #bucketlist ♬ sonido original - KiaraMarBalto

@izathindwaofficial What you get in Sapa, Vietnam for as low as $16 per night ! 📍 @viettrekking.sapa , Vietnam Rooms starting at $16 per night each boasting incredible mountain and rice field views! If you needed a reason to visit sapa then here it is. *this exact room is the bungalow Mountain View room for $100/night* #sapa #vietnamtravel #beautifuldestinations #beautifulhotels #vietnamhotel #sapavietnam #vietnamtravelers #fyp ♬ original sound - izathindwaofficial

💣As vertical videos take the world of TikTok and Instagram by storm, keep reading How to Make Instagram Reels That Reel-Ly Go Viral to level up your travel content on this app.

🧳Essential Tools to Include in Your Suitcase

Creating content is such an adventure! Your witty mind is your trusty guide to brewing up those fantastic ideas. And when it’s time to add that extra touch of style and professionalism, don’t hesitate to team up with some helpful outside resources. Here are your must-use:

Your favorite design tool from now on! At Placeit, you can find a wide array of gorgeous and aesthetic travel-oriented design templates. Including logos, mockups, videos, and, indeed, designs for social media.

The best part is that all our templates are crafted by professional designers who have done their work by diving into the travel world to bring you exactly what you’re looking for – whatever it may be!

Unpack These Travel Templates

🎬 vsco and capcut.

When it comes to giving your images and videos that extra special touch, these online editors are here to make this task easier. And the best part? They’ve got a bunch of cool templates (including trends) to make your graphics look aesthetic.

🔛 Wetransfer

Your future ally in the making! While you’re still building your online presence and gaining followers, keep Wetransfer in your back pocket. This free tool lets you send large files, such as videos, documents, presentations, or portfolios, to your clients.

🔗 Linktree or Beacons.ai

These tools allow you to create a unique link for your travel content creator account. This way, your instagram bio looks cleaner while concentrating all the resources you need. For instance, links to your portfolio, affiliate links, digital products, coaching calls, ebooks, and more.

AI tools are all the rage right now and can be a powerful idea to equip you with content and collaboration ideas for your travel posts. And even help you write your pitch when you’re trying to approach the travel brands or tourism boards you want to work with.

🎙️ Teleprompter

This advanced tool works like a floating app to read lines when filming a UGC video. Say goodbye to the stress of memorizing every single line and focus on what matters the most.

Finally, remember that this travel content creation journey involves developing and honing your skills. Whether it’s writing, editing, designing, or managing platforms, these skills are vital for creating top-quality content and strengthening your online presence.

📌 Last Tips on Travel Content Creation

Aim to post between 1 to 3 times per day, but always prioritize quality.
Take a moment to sit down and brainstorm the type of content you’d love to share. Organize it into categories to add delightful variety to your travel content. This not only keeps your content fresh but also simplifies the organizing process for you as a creator.
Finally, ensure you use relevant hashtags and SEO on platforms like Instagram . This way, you’ll attract the right kind of visitors who share your passion for travel. As your follower count starts to grow, remember to interact with them. Building a tight-knit and beautiful travelers’ community involves listening to their feedback, answering their questions, and creating content that excites them to see.

Wondering how to turn your passion for travel into income? Well, here’s the scoop: diversifying your income sources is a game-changer. However, if you’re immersing yourself into this travel content creation world, consider that it might be possible to earn 0 dollars; that’s why the above steps are extremely important to build a successful travel career.

Plus, remember, even as you become a travel pro, you’re not going to be traveling all the time. So here are some ways to make money from traveling as a content creator. 🤩

🤑 Sell Digital or Physical Products

A great way of passive income is by selling digital or even physical products on a virtual store that contains all the resources to offer to your target audience. Some good examples can be:

Online Courses
Portfolio Templates
Printable Templates
Travel Ugc Pitch Templates
Tourism Board Lists

💡Note: They call it ‘passive income’ for a reason! You can be scaling a mountain in Bali, and these content gems or physical products can fly off the virtual shelves without you lifting a finger.

🏄 For diving fully into this topic, keep reading Mastering How to Sell Digital Products: A Comprehensive Guide

🤩 Get Into Affiliate Marketing

Amazon favorites, for instance, are a sensation among the online community in the travel industry, especially on sites like TikTok. So, if your niche involves travel gadgets or must-haves for those long journeys, you can recommend these products through a link and earn a commission for talking about the products you love.

The good news is that many travel and non-travel brands have affiliate programs to help you earn money. Including Placeit with our affiliate program . 😉

🤑 If this sounds interesting, don’t miss out on our guide on How to Get Started With Affiliate Marketing

🚀 Through Social Media

In today’s world, social media platforms are much more than just places to share content. They’re a great ally when it comes to getting some dollars from it, and of course, thanks to your job as a creator. Whether you’re a travel content creator, travel blogger, travel influencer or UGC creator.

✨How to make money off Instagram : Turn your passion into profit by collaborating with brands, getting sponsored, opening your Instagram shop, and monetizing with video ads. The opportunities are endless!

⚡ How to make money on Twitch : Take the stage as a Twitch affiliate or partner, sell merchandise, seek donations, and go after sponsorships. Your Twitch journey as a travel content creator awaits you!

🌟 What about YouTube : On YouTube, you can earn from brand ads that appear during video views, join the new YouTube Creator Fund, and become a YouTube partner.

💡Lastly, regarding making money on TikTok : You can get direct traffic to your online store, use TikTok shopping to promote your products, or create engaging branded content.

In the following step, we’ll reveal two more ways, so stay tuned! 🚀⤵

This step is a cornerstone in building your presence and unlocking a world of opportunities in the travel industry.

Here, you can have the chance to connect with other creators and reach out to industry professionals, hotels, airlines, and travel brands. So, be sure to follow the steps we’ve outlined above and also the next ones:

@fleur.vonk Learn yourself the skill called (ugc) content creation and eventually the hotels will even reach out to you 🌞✌🏼🛫 #contentcreator #travelcontentcreator #ugccreator #ugcjourney #ugcexample #airbnbcontentcreator ♬ Prada - cassö & RAYE & D-Block Europe

✈ Travel UGC Opportunities

This is a fantastic opportunity for aspiring travel content creators like you! User-generated content (UGC) can be text, video, or images and helps brands promote their products, often incentivizing sales.

In the online world, real people frequently upload authentic videos of themselves trying out or showcasing products from brands they love. The difference is that this content can be freely shared, either for the joy of recommending a product to their audience. Or to earn extra cash, receive free items and services.

This approach is highly popular because sometimes brands can’t create such content in-house and seek talented content creators who align with their purpose, values, and brand fits. Even if you start from free, you gain visibility and the attention of the brands and travel boards you want to work with.

🤩Did you know you can land a sponsored hotel collaboration even with just a few thousand followers? The real secret lies in the value you bring to the table. And often, the quickest way to get noticed is by becoming a user-generated content (UGC) creator and crafting top-notch content.

🤝 Brand Deals or Brand Collabs

And finally, the most juicy and gratifying way to live life as a travel content creator: partnering with your dream travel brands for sponsorships and collaborations.

This is the ultimate goal, where you, as a creator, work closely with a specialized travel brand to create content that promotes destinations, accommodations, transportation, activities, or anything related to the travel niche. Like UGC, you can receive monetary compensation, complimentary stays, or a combination of both.

✨ Therefore, to achieve this way of monetizing, you’ll need to:

🌴 1. Create a Beautiful and Professional Travel Portfolio

Surprisingly, many travel content creators overlook this crucial tool, yet it’s essential when pitching to hotels, tourism boards, and travel brands.

Your travel portfolio will include information about yourself as a content creator. But mainly, it’ll focus on providing real travel examples of your trips and some statistics of the properties or brands you’ve worked with.

Now, you might be wondering, ‘But what if I haven’t even started yet?’ Here’s the secret – even if you’re starting from scratch, you can create a compelling portfolio with the ‘fake it till you make it’ mindset. How? Simple! You can build case studies based on trips you haven’t been sponsored for – perhaps your next holiday. Imagine any upcoming journey as a paid opportunity and use it to create fantastic travel content that you can proudly showcase in your portfolio. Even a local long weekend getaway or a tourist-like exploration of your own city can kickstart your portfolio journey.

A Slideshow Template Including A Set Of Various Images And Information For A Travel Content Creator To Use As A Portfolio

😊💡 Pro Tip: For helpful visual inspo for your portfolio creation, check out TikTok. Regarding templates, consider browsing Envato Elements .

🤩 2. Send a Great Pitch to Your Dream Companies to Get Sponsored Deals

Now that you’ve created and got your trusty portfolio in hand, it’s time to craft a pitch in writing or video format.

A pitch in the travel world is your golden ticket to show why you’re the perfect fit for that specific travel company and how you can bring value through your content.

😎 Here’s what your pitch should include:

Your name and contact information
Subject line
About yourself
Details about your audience
Why you want to work with them
Collaboration ideas
Benefits for the brand through your work
Deliverables in terms of content pieces
Promotion and amplification strategies
Compensation and terms

😊 Friendly Reminder

Pitching to your dream travel partners and not hearing back immediately is perfectly fine. But here’s the key – don’t give up! You can follow up and might need to send a gentle reminder 3 to 4 times, as sometimes their accounts are flooded with messages.

But there’s more to it! Make yourself visible, not just in their inbox but also in their feeds. Interact, comment, and show some love by liking their posts. You want to be on their radar.

And if, despite your best efforts, you’re still not getting the responses you desire, it’s time to re-evaluate your pitching strategy. Showcase and highlight the incredible value you bring as a travel content creator. And create a pitch that lets them know why they can’t afford to miss the opportunity to work with you.

Ver esta publicación en Instagram Una publicación compartida de Melbourne (@visitmelbourne)

🌍 3. How Do You Find Your Next Travel Board or Travel Partner?

It’s 100% sure that browsing the web, you’ll find some seasoned travel content creators generously sharing these valuable resources on their TikTok pages for free. But if you’re searching for a quick and easy solution, we’ve got your back!

Head to Instagram and look for the destination you’re interested in. Look for the official accounts – they usually start with “Visit” or “Explore”—for example, @visitmelbourne .

Or, take a virtual trip to Google and search for “Melbourne tourism board” and open the official page, and they have all the official accounts at the end.

⭐Pro tip : focus on cities rather than whole countries – it’s a smoother ride when reaching out. But remember, before you reach out to travel brands, ensure to:

Pick a niche and a sub-niche
Create your personal brand
Pick your online platforms
Produce consistent and top-notch content
Work on building a loyal travelers community
And prepare to network and collaborate with travel partners

And that’s it! You’re ready to approach those dreamy travel brands, whether it’s an official tourist site, a hotel, an airline, or anything related to travel and tourism.

Working full-time as a travel content creator might seem easy, considering there’s no need for a degree or qualification. However, while the idea of traveling the world and getting paid for it is indeed exciting, the truth is that it requires a lot of effort, dedication, research, and knowledge.

No one said it was going to be easy, but it’s worth it. You need to trust the process and remember that all the prominent travel content creators were once in your shoes, earning nothing in the beginning and even for months. The key is consistency, keeping up with your postings, and maintaining quality throughout your work. In the end, all your efforts will be reflected and pay off.

In the meantime, continue developing your skills, staying informed, and remaining up-to-date to demonstrate that it’s possible to have a job that doesn’t feel like hard work. ✨😊✈

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An illustration of travel-related items on a greenish blue background. The items include a film camera, gold-rimmed sunglasses, headphones, Polaroid-style photographs, a pen and an open notebook with stamps on the right-hand page and a sticky note that reads “To Do” on the left page.

Travel 101: Our Favorite Hacks, Hints and How-Tos

Successful trips take thorough preparation, from picking the right destination to nailing down all the details. We’ve done the homework so you don’t have to.

Credit... Dani Pendergast

Traveling is exciting, fulfilling and even life-changing. Planning to travel can be stressful, confusing and overwhelming. What should you pack? How can you arrange that big trip with friends and not end up enemies? How do you get to your destination when cancellations and delays conspire against you?

This new series, Travel 101, is designed to help. We’ve talked to the experts, read the fine print and dived deep into the details to offer actionable, practical solutions that will help you maximize the joy and minimize the headaches. We’ll be adding to this guide regularly to create a compendium of advice you can turn to at each step along the way. Bon voyage!

Tips for Parents on Kids Flying Unaccompanied

An illustration of children flying solo on the airplane.

For many parents and guardians, putting a child on a flight alone may seem terrifying. Belligerent passengers, delays, turbulence: All loom large in a caregiver’s imagination.

Life sometimes leaves no other option. Hudson Crites , 17, of Marshall, Va., was 10 when he started flying unaccompanied to visit his father in Kansas and later Georgia, said his mother, Chelsea Tippett. But the extra attention from airline staff made Hudson “feel special,” Ms. Tippett recalls. Other than a single tarmac delay, he has had no problems.

On rare occasions, children have had troubling experiences. In December, Spirit Airlines accidentally flew a 6-year-old to Orlando, Fla., instead of the intended destination of Fort Myers. Spirit apologized, fired the gate agent responsible and offered reimbursement to the boy’s grandmother for her travel to Orlando. But while the boy was unharmed, his grandmother expressed worry that he had been kidnapped .

If you decide to fly your child unaccompanied, you’ll discover that each airline has its own procedures, fees and routes open to children. While some may find the process complicated, flying alone may be exciting for your child, instilling some independence. Here’s what you need to know.

Before you book, know the process

Regardless of the airline or route, flying an unaccompanied minor differs from an adult or a family catching a flight. Airlines require a trusted pre-authorized adult to be at the departure and arrival gates, and will ask you at booking to provide contact information for those adults. They will also need to present identification at the terminals.

The journey begins at the originating airport’s airline ticket counter. There, airline staff will check your identification and check in the child, perhaps handing them a lanyard or wristband to wear. The agents will provide you with a pass to get through security with your child. You will accompany them to the gate, where you will hand them off to a gate agent. You must stay at the gate until the plane takes off.

In the air, the flight crew will keep watch — but will not babysit, or sit with, your child. If the flight has a connection, a crew member will walk your child off the plane and a gate agent will take him or her to the next gate.

At the arrival airport, the child will be handed off by staff to the authorized guardian or parent who should have already checked in at the ticket counter with proper identification, gone through security with their gate pass and be waiting at the gate.

To learn more about this process, read the Department of Transportation’s online guide, “When Kids Fly Alone,” followed by the website of your selected carrier.

Choosing an airline and paying an extra fee

Before purchasing a ticket, experts advise you to consider an airline’s on-time performance. “Solid on-time performance is hard-earned, and signals a carrier that has tight control of its operation,” said the Ask the Pilot author, Patrick Smith. The Bureau of Transportation Statistics has those numbers.

Booking procedures vary. Delta Air Lines and American Airlines require you to call. United Airlines allows bookings online. JetBlue Airways does online bookings, too, but asks for three printed copies of its forms upon arrival at the airport.

International flights may call for a notarized consent letter describing where the child is traveling, with whom they’ll stay and how long they’ll be there.

On top of the ticket fare, flying an unaccompanied minor can be pricey.

Southwest Airlines charges $100 one way for each child, regardless of distance. Alaska Airlines charges $50 per child if the flight is nonstop; a connection adds $25. On Delta, one $150 fee will cover up to four children, and American’s $150 covers all siblings, with no cap on number. United charges $150 for one child, or two children flying together.

Restrictions: There are plenty

U.S. carriers allow children to fly as unaccompanied minors once they turn 5 and before they turn 18. But regardless of your child’s age, make sure he or she is ready by discussing the trip details and your expectations of their behavior. No policy can replace your judgment.

The low-cost carriers Frontier Airlines and Allegiant Air don’t allow unaccompanied minors, Other airlines have restrictions that, in the broadest terms, differentiate between young children and teenagers. American and Delta restrict children under 8 from routes requiring connections. Both airlines allow children between 8 and 14 to take some connecting flights.

On American, no unaccompanied minor is allowed to take an overnight flight requiring a connection, or a flight that includes a connection on its final leg that also happens to be the last such flight that day (“unless it’s the only flight,” the company adds). Minors are not allowed on code-share flights.

United and Delta have similar rules. Southwest, JetBlue and Spirit don’t allow unaccompanied minors on connecting flights.

JetBlue prohibits minors from flying to Europe, and limits the number of unaccompanied minors in one party to three. Spirit does not allow children on flights to Central or South America. Southwest doesn’t allow children on any international flights. American, United and Delta let minors fly abroad, but restrictions on connections, code-shares and overnights limit options.

American and Delta allow children to opt out of flying as unaccompanied minors once they turn 15 — that is, the child can fly without the assistance of airline personnel. JetBlue ends unaccompanied minor service at 14, while Alaska has an opt-out option at 13. Southwest boasts the lowest opt-out age: 12.

However, you should be able to accompany your child to the gate even if they’re not flying unaccompanied. American requires that you do so for teens between the ages of 15 and 17, even if they’ve opted out.

What to pack

Have a plan to head off your child’s hunger, boredom and thirst. If they are older, make sure they have emergency money and a charged phone.

When her two daughters, then 9 and 11, flew to Denver, Joey Conover of Charlottesville, Va., had a long list for their carry-ons.

“Pack a backpack with iPad, headphones, lightweight book to read, a pad of paper and colored pencils (markers might smear), a small travel game, water bottle (bring empty and fill in airport), snacks, some kind of surprise fidget or animals to play with, hoodie, and a lovey,” she wrote in an email.

“Write your name and phone number on the inside of their arm in Sharpie and put a parent’s business card in a luggage tag on both suitcase and backpack,” Ms. Conover said. (A sheet of paper with all their identification, and their guardian’s contact information, also works. Simply stick in an easy-to-access pocket.)

Vacation Rentals: How to Shrink Your Carbon Footprint

An illustration shows a woman from above, lying on the deck of a tall urban apartment building, reading a book. Birds fly around her, and plants surround her. A grouping of solar panels is in one corner of the deck. Many stories below her, is a busy street.

Travelers choosing to stay in a vacation home instead of a hotel may have to spend more time searching for sustainable lodgings, but ultimately they will have more control over their environmental impact. The following are steps short-term renters can take to shrink their carbon footprint.

Search for sustainable rentals

The company Sustonica validates short-term rentals based on sustainability standards, including conserving water and minimizing waste. But it does not act as a search engine. Instead, travelers will find its logo on certified listings on platforms like Airbnb and Booking.com.

Airbnb’s rental categories can help travelers find off-the-grid options, highlighting more than 9,000 listings that rely on renewable energy sources or have no electricity, and Earth Homes , a set of accommodations built with organic materials such as mud or rammed earth.

Booking.com, which lists vacation homes as well as hotels, allows travelers to search for listings with sustainability certifications from more than 65 organizations doing third-party reviews of practices ranging from renewable energy sourcing to recycling.

The company said that more than 16,500 properties, a combination of hotels and rentals, have separate, third-party sustainability certification.

The vacation home rental platform Vrbo does not have an eco-friendly search filter, citing the lack of industry consensus on what makes a rental more sustainable. Properties listed by its sibling agency Expedia may say they are “eco-certified” and users can search using that filter. But read the results carefully; some listings lack information on their sustainable features.

Wherever you search, scrutinize the listings, said Bob Garner, the founder of EnviroRental , a service that works with short-term rental owners on sustainability practices. Do bathroom photos show shampoo in large, shareable dispensers? Does the description mention recycling? If the host has a separate website, look for press links or blog posts related to sustainability.

Talk to the host

According to Airbnb, more than 80 percent of its hosts say they incorporate at least one sustainable feature, such as composting, minimizing single-use plastics and providing guidance on using public transportation. The platform maintains a guide for hosts on sustainable tourism practices, with tips on things like creating a manual to direct travelers to local shops, restaurants and markets.

“When you think you’ve found the right property, ask some questions,” Mr. Garner said. “If they can’t answer them, then there’s a red flag.”

Just the act of asking about environmentally friendly features can have a lasting effect.

“If they think you care, there’s a greater chance of moving the needle,” said Diane Daniel, the founder of Vacation Donations , a nonprofit that encourages short-term renters to donate leftover food in the Tampa, Fla., area.

Consider a pedestrian- or public-transit-friendly location

Even if you can’t find a solar-powered stay, you can choose a location that allows you to get around with minimal emissions.

Connect your “environmental consciousness with the idea of being a good traveler,” said Beth Santos, the chief executive of Wanderful , a global women’s travel community, and the author of “Wander Woman: How to Reclaim Your Space, Find Your Voice, and Travel the World, Solo.”

She recommends travelers live like locals, including taking public transportation, visiting neighborhoods beyond city centers and patronizing small businesses. Take a “day zero,” or a single unscheduled day to walk the neighborhood to find nearby shops as well as transportation options.

Conserve energy

Conserve energy by turning air conditioning off or down when you’re out, switching off lights when you leave and turning off the tap while you brush your teeth.

“This could be one area where you say, ‘I don’t care, I’m on vacation,’” Ms. Daniel said. But travelers should stay vigilant, she said. “Short-term rentals are the easiest places to regulate your footprint, because it’s really up to you.”

Plan meals, reduce waste

Renters usually have the option of cooking meals. To avoid food waste , plan meals and shop for them as you go — and as plans change — rather than buying everything at once. Bring staples like salt and pepper and ask the host if the kitchen is stocked with other supplies like cooking oil and coffee.

“Buying slowly over the week as you need things is a really nice experience if you’re in a location where they’ve got some nice delicacies and interesting farm shops,” Mr. Garner said.

Ms. Santos of Wanderful recommends packing a collapsible food container. “You can throw it in your luggage, take home leftovers and have a place to reheat them,” she said.

Donate leftover food

Take as much leftover food home as you can and look for food pantries that accept donations for whatever you can’t take.

“Perishables are very challenging unless you’re near a pantry that takes them and is open when you’re checking out,” said Ms. Daniel of Vacation Donations.

Don’t assume the cleaner wants your food. In a pinch, Ms. Daniel recommends knocking on neighbors’ doors if you’re staying in an apartment building, or searching Facebook for local groups seeking food donations.

Consider ‘community offsets’

Carbon offset programs invest in activities like tree farming that reduce carbon in an amount matching the emissions generated by a trip. But it’s a controversial practice that has led to inflated, if not bogus, claims of carbon mitigation.

Instead, consider donating your time to a local cause in the area where you’re renting.

“Community offsets or volunteering work are opportunities to spend two hours one morning of a holiday to help in whichever volunteering work there is in this local area, from picking up trash to feeding homeless people,” said Vanessa de Souza Lage, the co-founder and chief executive of Sustonica.

Travel Advisers: When to Let a Professional Plan Your Trip

An illustration of a person sitting on a folded-out map with books, papers and coffee laid out around the area. That person is inside the head of a beige-colored person wearing a teal telephone headset, and drawings of the Eiffel Tower, a compass, a signpost, a jet plane, mountains and other travel imagery are all around the head.

Decades ago, your vacation most likely began with a visit to a travel agent, who relied on a combination of expertise and connections to find the best deals on plane tickets, hotels, tours and more. Since then, the internet has turned most of us into our own travel agents, and artificial intelligence software is making research and self-booking even easier. But for some trips, that special insider knowledge can still make a big difference.

So when should you hire a professional, and how does it all work? Here are some tips.

Why should I consider a travel adviser?

It’s easy for a traveler to do the research for a standard trip, said Chris Anderson, a professor at the Cornell University School of Hotel Administration, “so they should look for a specialist for the type of tour they are looking for, say a bike trip in Ireland, who can really add value.”

The insider knowledge offered by a travel adviser can add the most value to trips that have multicity itineraries, involve a wide age range of travelers , are very significant (like an anniversary vacation) or are to destinations you are unfamiliar with, said Gary R. Johnson, who has run the travel agency Woodside Travel in Seattle for nearly 30 years. An adviser could help you decide, for instance, in which order to visit European cities based on local events and transportation options.

What can an adviser give me that a booking site can’t?

Travel advisers can help you research the best destinations, lodging, or activities for your particular group and travel goals, offering up specific advice that might be hard or time-consuming to find yourself. Those specializing in cruises might know which cabin to choose if you are prone to seasickness, while a safari planner could help you decide which park would be best for bird-watching or seeing specific animals, like rhinos.

Travel advisers typically have relationships with tour companies, hotels and cruise lines, sometimes through networks. Those connections can allow advisers to offer extra perks such as late checkout, free breakfast, airport transfers, a welcome basket or a credit to spend on a cruise ship.

“A good travel agent will be a better steward of your travel budget than you are,” said Guy Rubin, managing director of Imperial Tours , which arranges travel in China.

When bad weather or other circumstances disrupt your itinerary, travel advisers often have direct lines of communication with providers and can do the work of rebooking and changing plans, saving you time and stress.

OK, let’s say I need help. How do I find an adviser?

Networks like the American Society of Travel Advisors and Travel Leaders have websites that can help you start your search for a travel adviser by answering a few questions about your desired trip. Once you have a handful to choose from, get on the phone with them to talk about what they might do for you, how they charge and the level of service you can expect. Special trips can cost thousands of dollars, so it’s worth investing time up front, Mr. Rubin said.

Make sure to read over the travel agent’s reviews and any user-generated social content that mentions them, Dr. Anderson said. “If there is no external validation, that’s a red flag.”

How do advisers get paid, and how much will it cost me?

Advisers receive commission from suppliers, typically 10 to 15 percent of the price, when selling cruises, lodging and tours. They also sometimes charge travelers a planning fee, from a few hundred dollars, which may be credited to the final bill if the booking is completed, all the way up to tens of thousands of dollars annually for a luxury concierge travel planner they can call on all year. Mr. Johnson said that he charges a planning fee the first time he works with customers. If they return for other trips, he waives the fee.

Advisers may be tempted to sell you something that will earn them a higher commission, Dr. Anderson said. But, he points out, the same is true for the large online services, which promote hotels that pay them larger commissions. Travelers can ask advisers about specific commissions they receive or how they are affiliated with the products they are recommending, he said.

Sometimes a local tour company will package transportation, lodging and experiences for an adviser, who tacks on a percentage before passing it along to a client. But a bill that is not itemized can make it harder to make trade-offs — between a more expensive hotel and a special experience, for example. If pricing transparency is important to you, discuss it with the adviser up front.

How are A.I. and other technologies affecting travel advisers?

While new technologies are allowing do-it-yourselfers to create their own itineraries online based on individual preferences, and to type questions directly into travel websites, advisers are also taking advantage of those technologies to improve their services. Joan Roca, chief executive of the upscale travel planning company Essentialist said his team “uses technology to enhance the human touch,” employing artificial intelligence to choose options from a database of travel offerings selected by a human team. If a couple wants to take an after-dinner stroll, for example, Essentialist’s app will offer up ideas of where to go, based on what part of the city the travelers are in and conversations they’ve had with their travel adviser.

Drone Photography: How to Take Better Pictures

A blue- and cream-colored illustration of a drone flying over a topographical map. A man and a woman are sitting on top of the drone, sightseeing.

Before the advent of drones, people had to rely mostly on airplanes or helicopters to take aerial photographs. Now, thanks to increasing availability and decreasing price points of drones, as well as advances in obstacle avoidance technology, GPS navigation, battery life and camera stabilization, it certainly seems easier to take photographs from higher elevations.

But that doesn’t mean anyone with a drone can make excellent photographs. Here are some practical tips on the logistics of drone usage and suggestions to make better photos while traveling.

First, know the rules

In the United States, the Federal Aviation Administration oversees drone regulations, and FAADroneZone is the country’s official website for understanding drone requirements and managing drone services. If you are a recreational flyer, you must pass an aeronautical knowledge and safety test, called the Recreational UAS Safety Test , before flying your drone.

The drone company DJI also has a detailed website that instructs drone users on local rules and regulations.

The basic rules for flying a drone as a hobbyist — that is, recreationally using a drone — are to fly the unmanned aircraft only at or below 400 feet, always keep the drone in sight, do not fly in restricted airspace and do not fly over groups of people. If you are flying your drone commercially, you must become a certificated remote pilot by passing the F.A.A.’s Part 107 test . This is a more extensive test and covers additional drone rules, airspace regulations and weather conditions.

Be aware that many countries may have different regulations. Anywhere you go, you may be fined or your aircraft may be confiscated if you do not adhere to the rules.

Understand what your drone can do

Drones are incredibly fast, maneuverable and precise. You can fly up to 400 feet and move laterally in an infinite number of directions to get the perfect shot. But first-time drone flyers often fly as high as possible and take pictures that lack a point of focus or a strong composition.

In order to get photos with the most detail, set your drone to the lowest ISO, usually 100. This is the feature that sets the camera’s sensitivity to light and was known as the film speed back in the days of film. To achieve the best quality pictures, it’s best to shoot in RAW format, which is a digital image file that is unprocessed and contains the most amount of data. When processed, this will produce photographs with the most detail.

After you have purchased your drone, it’s good practice to regularly update the firmware, which is software that provides basic instructions for the craft’s hardware to function successfully, like the drone and remote controller working together.

Use maps and the weather forecast, and time it right

Whether you consult an atlas or follow your car or phone’s navigation, maps are very effective tools for seeing the shape of a river, lake or pond and provide ideas for good aerial subjects.

Once you have a location, shoot during the “golden hours” — taking photos around sunrise and sunset will often produce the most dramatic pictures with warm light and shadows. It’s a good idea to keep an eye on the weather forecast to know the sunrise and sunset times and also what the weather will be. High winds and rainy or snowy weather make flying a drone much more difficult.

Look for patterns, lines and light while flying

Many times a drone photographer will make discoveries from the air. You might launch with the idea of photographing one thing and, while in the air, you might discover something more compelling. Rivers, solar arrays, farm fields and trees can provide engaging patterns and lines.

And don’t forget the light and shadows, either. Good light can make or break a photo. Sometimes the best light means a golden sunrise, as we said earlier, but sometimes it means an overcast day with diffused light. On cloudy days, shooting straight down on a subject can be very effective.

Taking drone photos at twilight can also be very captivating. This is the time after sunset and before nightfall. Set the drone to manual exposure, set the ISO to 100 and experiment with long exposures. Some drones can take up to eight second exposures and maintain sharp focus.

Study an expert’s work

One of the great ways to make your photos better is to study the work of a professional photographer.

The photographer George Steinmetz has been making aerial photographs for decades — even before the rise of affordable drones — while working with publications like National Geographic and The New York Times. He has published five books on aerial photography.

“For intimate aerial photography, a drone is exceptional,” he said, but adding that any type of aerial photography can be transformative.

“You see the world in a way you’re not accustomed to,” he said. “It adds context and a new perspective.”

Renting a Car Abroad: Don’t Get Taken for a Ride

In an illustration, a young man and woman are seen in the front seat of a convertible car, driving through a landscape that suggests Italy, with cedar trees and a villa in the background.

“Throw the keys through the kiosk’s open window. We’ll get the car when we open later”: Those slightly unorthodox drop-off instructions I once received from a Hertz manager in Croatia illustrate some of the differences U.S. travelers might encounter when renting a car abroad.

It pays to familiarize yourself with the local policies and protocols ahead of time. Here’s what you need to know before you accept the keys.

You may need an international driver’s license

If you have a U.S. driver’s license, an international driving permit is officially required (along with your state-issued license) in Australia, Austria, Bulgaria, the Czech Republic, Estonia, Italy, Japan, Poland, Romania, Serbia, Slovenia, Slovakia, Spain and Thailand, although its use is not universally enforced. It’s also a good idea to carry an I.D.P., a booklet — slightly bigger than a passport — that translates a U.S. license into 10 languages, when renting a vehicle in a country whose language is not written in Roman letters.

An I.D.P. costs $20, is valid for one year and is issued to any applicant by a local AAA office (the only issuer in the United States authorized by the State Department). You must apply for one in the country that issued your regular driver’s license.

Familiar brands may be franchisees

Car rental brands familiar to Americans operate throughout the world; those include Alamo, Avis, Hertz, National, Sixt and others. You can reserve a vehicle through a company’s U.S. website or through a rental aggregator such as Autoeurope.com , to compare rates.

The overseas branches of U.S. companies may not always be owned by the parent company. The discussion boards on websites like Tripadvisor abound with commenters calling out franchise operations of major chains for not providing the service they expect from a U.S. operation.

Franchise or not, disputes with a foreign branch should always be directed to the U.S. customer service operation, according to Hertz and Autoeurope.

Check minimum (and maximum) age requirements

The minimum age to rent a car varies by country and company, and it’s indicated on each rental agency’s website. Most countries charge a “young driver” surcharge for renters under 25. Some countries, such as France and Germany, allow (but do not require) companies to rent to 18-year-olds, but 21 is the typical minimum rental age for most.

At the other end of the spectrum, Hertz won’t rent a vehicle in Northern Ireland to anyone older than 79; those from 75 to 79 must have a doctor’s letter stating that they are in good health, as well as a letter from their insurance company proving that they haven’t had an accident within the past five years.

Cut costs with a stick shift

Cars with manual transmissions are still popular in many European countries, so if you’re comfortable driving one, select that option. Renting a car with an automatic transmission can typically cost an additional 30 percent or more.

Check your credit card’s rental insurance coverage

Many U.S.-issued credit cards cover damage to your international rental car if you’re in an accident, as long as you charge the entire rental fee to the card. Some issuers also require that the same card be used to make the reservation for the insurance to be valid. That collision coverage is primary, unlike in the United States, where your personal vehicle insurance would cover the costs while your rental insurance would pay for any deductible amount. Even if your credit card covers damage to your rental vehicle, you will be responsible for the cost of damage to any other vehicle if the accident is deemed to be your fault.

Be warned that standard rental insurance for American Express cardholders is not available in Australia, Italy and New Zealand, and other cards may have different restrictions.

Familiarize yourself with local driving and parking laws

Before you go, learn each country’s rules , including the meaning of various road signs and markings. For instance, simply because you see other vehicles parked with their wheels on the sidewalk — common in European cities with narrow streets — that does not mean that it’s legal to do so.

Autoeurope.com has driving tips for dozens of countries, not all in Europe, and Britain’s Automobile Association lists road rules for six European countries. Don’t forget that many places besides Britain drive on the left (including Japan, Australia, New Zealand, South Africa and numerous Caribbean islands). And if you get a ticket, don’t ignore it. The rental agency will eventually collect from you, along with an administrative fee .

Seatbelt laws are often strictly enforced, with a separate fine — sometimes issued on the spot — for each occupant not wearing one.

Finally, many European cities restrict driving in central or historic areas to residents only or those driving low-emission vehicles. Entering these limited-traffic zone areas can incur heavy fines, plus an added fee from your rental company. Watch for signs and gates (commonly marked “ZTL” in Italy ).

Know your fuels

Diesel engines are very common in other countries; putting diesel in a gas engine or vice versa can cause serious — and costly — damage .

While fuel pumps are color-coded to indicate what they dispense, those colors vary by country and region. Fuel requirements are listed on a sticker on the inside of the filler door.

In the United States, black indicates gasoline while green designates diesel. In Iceland and other European countries, it’s the opposite: green for gasoline and black for diesel.

Cellphones: Go Abroad Without Racking Up Big Fees

An illustration of a person with long, flowing black hair talking into a cellphone. The person is part of several photographs of international destinations, including London, Berlin, Santorini and the Taj Mahal.

The horror story goes something like this: A family returns from a trip abroad, and the glow from the vacation has barely begun to fade when a cellphone bill with hundreds — or even thousands — of dollars in international charges arrives. The phenomenon even has a name: bill shock .

Smartphones have become an indispensable part of international travel. You can use them to check in at the gate, go through borders, find your way around a foreign city and pay for breakfast at a sidewalk cafe. Now, it’s easier than ever to use your phone just as you would at home without getting a big hit to the wallet.

There are two major options: You can get a data plan directly through your phone company or you can swap out your phone’s SIM card, a small chip that stores data about you and your carrier — on newer phones, you can use an app that does the same thing. Here are some tips:

Pick the right plan

The three biggest U.S. carriers all offer some version of an all-inclusive international data plan. The prices and countries covered vary. Some take effect automatically when you cross a border, and others require you to sign up before your trip. Almost all of them send a text message detailing your options when your phone connects to a foreign network.

AT&T offers the International Day Pass for $10 a day, allowing travelers to use their phones much as they would in the United States. AT&T automatically adds a day pass when customers with unlimited plans connect to the network in a foreign destination.

Customers with this plan can use their phones for as many days as they want, but they’ll be charged only for a maximum of 10 days per billing cycle. The plan covers about 210 destinations. (Canada and Mexico are included in unlimited plans.) Some exceptions: Cuba and the Maldives.

Verizon has a similar offer: TravelPass , which gives customers who have Unlimited Plus, Unlimited Welcome and other unlimited plans the ability to talk, text and use data for $10 per day (there is no cap on how many days you can be charged in a billing cycle), or a monthly $100 pass . The first 2GB of high-speed data each day is included; after that, travelers get unlimited data at a slower speed.

Unlimited-plan customers heading to Canada or Mexico do not need to buy TravelPass, but for all other plans, a day pass for those countries costs $5. TravelPass covers about 210 international destinations. Exceptions: Cuba and the Maldives.

T-Mobile automatically includes international coverage at no extra cost in its most popular plans, said Mike Katz, president of marketing, strategy and products. Depending on the plan, it includes unlimited texting in over 215 destinations worldwide and 5GB of high-speed data per billing cycle (but most phone calls cost 25 cents a minute). As with AT&T and Verizon, Cuba is not covered, but the Maldives is.

T-Mobile travelers needing more high-speed data or free calling can upgrade with day passes , starting at $5 (unlimited calling, and up to 512MB of high-speed data). For longer stays, a 30-day plan with up to 15GB of high-speed data costs $50.

Swap your SIM

Subscriber identity module cards — tiny, removable chips that link a phone to its owner’s network and phone number — offer another way to save money while you’re traveling , especially if you’re taking an extended trip or using a large amount of data. Instead of signing up for a U.S. provider’s international calling plan, you can buy a local SIM card, usually as part of a pay-as-you-go or prepaid package, usually at a cheaper rate. Rates vary depending on the provider, country and offerings.

If you have a newer model of phone, you probably don’t even need to swap out — and keep track of — physical SIM cards: You may have built-in eSIM capabilities instead.

Apps like Airalo provide affordable eSIM options for hundreds of destinations around the globe. Airalo’s options include Discover Plus , a global plan that includes 10 text messages, 10 calling minutes and 1 GB of data, starting at $15 for seven days. There is also a regional plan (covering places like Europe), starting at $5 for seven days, and a local plan (for only one country), as low as $4.50 for seven days.

Two caveats to SIM swapping: Your phone generally must be unlocked (not tethered to a specific carrier), and you will usually receive a foreign phone number when you set up the new SIM card, so make sure to share that number with anyone who needs to contact you. (Your regular phone number will go to voice mail.) If you use an eSIM and your phone has Dual SIM Dual Standby technology, you may still be able to use your regular number .

Tailor the technology

There are a few technological precautions travelers can take to avoid bill shock.

First, control your data use by turning off data roaming in your phone’s settings when you don’t need it. You can also download maps when you have Wi-Fi and then use apps like Google or Apple Maps in offline mode. You can also squelch data-gulping apps individually by toggling off their access to cellular data in your phone’s settings.

Finally, consider using secure Wi-Fi (be wary of public networks) to make calls on services like FaceTime or WhatsApp to avoid voice or long-distance fees.

How to Survive Long-Haul Flights

A drawing of a woman sitting in an airline cabin seemingly in a mirror. On the left, she is awake looking at her phone and laptop computer, and on the other she is asleep using eye mask and a travel pillow.

Long-haul flights are generally considered to be those eight hours and over, while any that stretch past a grueling 16 hours are nicknamed “ultra long-haul.” The longest nonstop commercial flights currently available include New York to Singapore (18 hours and 50 minutes; 9,530 miles) and Perth, Australia, to London (17 hours and 45 minutes; 9,010 miles). Qantas Airways, Australia’s national airline, plans to operate two even longer direct flights in 2025: Sydney to London and Sydney to New York — routes that will take up to 20 hours.

For travelers, flying at 35,000 feet for an extended period of time comes with its own set of challenges, including little space for movement, dry cabin air and time zone changes.

Though extreme long-haul air travel never gets easier, there are some things you can do — before, during and after your flight — to make it slightly less terrible.

Jennifer Bagnall, 40, a communications executive who often flies between her home in Los Angeles and Sydney, believes reframing the experience in your mind is an essential first step.

“Instead of approaching it as a long stretch of time in a confined space without escape, I think about how it’s a long stretch of uninterrupted time with no responsibilities and where I can’t be contacted,” she said. “It’s so rare you get that.”

Pack your carry-on smartly and strategize early

You’ll most likely be checking your luggage, so your carry-on bag will need to be well equipped. As well as any items you’re going to use for entertainment, think ahead to what will help you feel the most comfortable. Packing a change of clothes (if there is a stopover, you may be able to find a shower in the airport) as well as a toothbrush and toothpaste will go a long way to helping you feel fresher during your journey. Make sure you’re wearing comfortable clothing and a pair of compression socks to combat swollen feet from so many hours with little physical activity.

“Wear a hoodie,” recommends Nikki Greenberg, 40, a futurist and innovation strategist from Sydney who frequently travels internationally for work. “It is cozy, warm, covers the ears (less noise) and eyes (less light for sleep), and creates a private cocoon environment.”

Find a way to sleep as much as possible

Do anything and everything you can to make sure you spend a large chunk of the time onboard asleep. Some travelers consider sleeping pills or melatonin supplements as must-haves, while eye shades and noise-canceling headphones can reduce cabin lighting and help to dull the roar of the plane. A travel pillow like the Trtl Pillow , which supports your neck, can help when trying to sleep in the upright position.

Mapping out your sleep schedule ahead of time can also be useful, depending on when your flight or flights are departing. Vanessa Quincey, 33, an advertising director from Melbourne, Australia, who has lived in New York for the past decade, stays awake for the shorter leg of her journey — New York to Los Angeles — to ensure she’s extra tired for the long second leg to Melbourne.

“Purchase a ‘Do Not Disturb’ eye mask if you plan on sleeping through meal service,” she said. “The mask will block out the overhead lights, and the ‘do not disturb’ will let the cabin crew know not to wake you.”

Save up entertainment

Plan how you will fill the rest of the time onboard: A 10-episode narrative arc of a TV series will stretch out a lot longer than one movie. You can look ahead on the airline’s website to see what in-flight entertainment will be available on your flight. Be sure to download TV shows, movies, podcasts and music onto your devices before you get to the airport and have to rely on spotty Wi-Fi. Bring a good book you’ve been meaning to read. Have some offline games you can play on your phone or iPad. And don’t forget a backup portable charger.

Patrick Quade, a 52-year-old tech founder from New South Wales in Australia, has done the trip between the United States and Australia more than two dozen times. He recommends setting a goal that takes longer than 20 hours: “Learn Adobe Premiere well enough to make a three-minute short with edits and sound track.”

Never stop hydrating

The air onboard is extremely dry. Pack a decent moisturizer, lip balm, lubricating eye drops and a small nasal spray. Try to avoid alcohol and drink as much water as you can throughout the flight: Bringing your own empty water bottle to fill up at the airport after customs can help with this goal. Powdered vitamins or electrolytes can be added to your water to maximize hydration.

Move when you can

Many people prefer an aisle seat so they are able to get up frequently without disturbing their seat neighbor. Ahead of booking, research the layout and model of planes on websites like SeatGuru to find the most legroom. Do some stretches while you’re waiting in line for the bathroom and walk a few laps of the terminal during a layover to get your blood moving.

Think ahead to your final destination

Without a doubt, the most important thing is to never, ever take a nap if you land during the day, as tempting as it is after a grueling flight. “This is really tough flying to Australia because you usually land early in the morning,” says Nathan Weinrich, who has been traveling home to Australia from New Jersey for eight years. “But it makes a huge difference to how quickly you adjust to the new time zone.”

Tips for First-Time Cruise Passengers

An illustration shows crowds of happy people in vacation clothing looking up at a huge ship. Seagulls fly around the ship and above it is a blue sky with puffy clouds.

You’ve picked a ship, booked an itinerary and chosen your cabin, but even with the hardest part done, figuring out the ship’s layout and how to get a spot on a popular outing can be daunting. Here’s how to prepare for a smooth first sailing.

Familiarize yourself with the ship, even before you board

Ocean cruise liners are big, and each ship is unique, so get familiar with deck layouts and features before you board. Most cruise companies have detailed plans and videos on their websites and there are virtual ship tours by cruise enthusiasts on YouTube and social media.

Once you’ve checked in and found your cabin, go on a scouting mission, identifying key areas like the main dining room, pool and lounge area while keeping an eye out for hidden nooks. “The crowds are fun, but there’s going to be moments when you want to escape them and find a quiet corner to relax,” said Mandy Holden, a retired teacher from Florida who takes an average of five cruises a year. “Take time to explore the ship, you don’t want to find the best spots on your last day.”

Bring a carry-on

After you check your bag at the terminal, it may take several hours before it’s delivered to your stateroom. “Be sure to pack a carry-on with all of the essentials you might need during that window of time,” said Colleen McDaniel, editor in chief of the cruise news site Cruise Critic , who suggested including “medication, sunscreen, a bathing suit, a phone charger and other essentials that you’ll need as soon as you board.”

Sign up for activities in advance

Popular onboard restaurants, shore excursions and spa treatments can fill up quickly so book ahead. Many companies will let you book in advance through their website or app, but if not, head to excursion and activity desks soon after you’ve boarded.

“The theater productions are incredible and produced at a very high quality,” said Chris Thompson, an avid cruiser of 35 years based in London. “You can usually reserve a seat in advance for free, but if it’s booked up, try showing up 15 minutes before the start of the show when seats often become available.” Mr. Thompson also suggests going to a specialty restaurant on the first night when there is likely to be more availability. “Most people eat in the main dining room while they settle in, so chances are you’ll find a nice table at one of the special restaurants,” he said.

Bring your own drinks

Beverages are expensive on cruises and can add up. Many lines offer all-inclusive food-and-drink packages for a flat fee, which can save money, particularly for those who enjoy alcohol, but it’s also worth bringing your own. Be sure to check your ship’s policy as the rules vary from line to line, and passengers may be limited to a quota of beverages they can bring onboard. Many cruise lines have apps where you can check on your daily charges and make sure they are accurate. Taxes and service charges are usually added automatically.

Switch your phone to airplane mode

During your cruise, you will likely be crossing through several international telecom networks and could rack up significant roaming charges as your phone automatically downloads data. It’s best to keep your phone in flight mode and connect to the ship’s Wi-Fi if it’s included or if you decide to purchase a package, which usually ranges from $15 to $40 per day.

Catch a deal during a port stop

On longer cruises with several stops, it can be worthwhile to stay on board and make the most of the ship’s offerings during an excursion day. Many lines will offer deals on spa treatments, restaurants and activities during port calls and it’s a good opportunity to use the ship’s facilities when they are less crowded.

Know that your itinerary may change

Itinerary changes are common on cruise ships and could occur at the last minute. Factors like weather, wars and civil unrest can disrupt what ports you leave from or stop at, and cruise lines will either substitute a stop or spend longer at the next scheduled destination. Refund and cancellation policies vary between cruise lines, so read the fine print. Even if an itinerary change doesn’t result in a refund, some companies may offer cruise credits as a courtesy.

To have your trip fully covered, consider taking out travel insurance. “A cruise is an investment of money and time and should be protected,” said Stewart Chiron, a cruise industry analyst and chief executive of the news site cruiseguy.com . “Besides providing protection for cancellation, policies also cover for interruption, medical, travel delays, property loss and are worth serious consideration,” he added. “If itinerary is a major determinant, consider a policy covering ‘cancel for any reason’ in case of major changes.”

Don’t be shy

The idea of being in the middle of the ocean with thousands of strangers can feel intimidating, but it’s a great opportunity to meet new people, particularly experienced cruisers who can offer tips in real-time.

Cruise Critic has Roll Calls for guests on a particular sailing to join and chat with one another in advance. Passengers have also used Roll Calls to form groups to plan independently booked shore excursions, which can be cost-effective.

“But be aware,” said Ms. McDaniel of Cruise Critic, “If you’ve booked an independent shore excursion that runs late, the cruise line does reserve the right to leave without you if you’re unable to return to the ship in time.” She notes that the ship will wait if you’ve booked an excursion through the line.

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2023 .

How to Avoid the Pitfalls When Renting a Car

An illustration depicts an S.U.V. with two hands above it holding car keys. The image is framed with a garland of leaves and flowers.

From getting a good deal to figuring out insurance requirements, renting a car can be a complicated, pitfall-prone experience. Here are some best practices to follow, from reservations through returns.

Compare prices and convenience of airport vs. nonairport locations

Prices vary widely based on the vehicle model and the location of the agency. Airport rentals, subject to extra taxes and fees, are generally more expensive.

Some cities are now charging similar fees if an agency is within 20 miles of the airport, according to Jonathan Weinberg, the founder of AutoSlash , a car rental platform. “Always check both,” he said.

If you’re flying and choosing an off-airport rental location at your destination, factor in the cost and convenience of transportation to the agency. Most have more limited hours than airport-based outlets, which could be important if your flight is delayed.

Don’t prepay

Many agencies offer discounts for prepayment. But prepaid contracts often incur fees if you cancel.

Most unpaid reservations are flexible, allowing you to cancel anytime with no penalty. Experts advise reserving early and then using the time before your trip to check prices. If they go down, you can cancel and rebook at the lower rate. Many agencies, including Budget and Dollar , offer best rate guarantees, meaning if you find a better rate on their cars elsewhere and they can verify the claim, they will rent you the car for 10 percent below that price.

The website AutoSlash will track your reservation at no cost and alert you to any price drop.

Maximize your memberships

Use memberships at the retailer Costco or the organizations AAA or AARP to get a discount at specific companies. Payoffs vary. If you’re strictly joining Costco to rent cars, it may take a few rentals a year to recoup the $60 membership fee.

If you join loyalty programs at Avis, Hertz or other major rental companies, which are usually free, you are entitled to express pickups, which means you can skip the line at the counter and go directly to your vehicle.

Consider alternative companies

Turo and Getaround act like Airbnbs for rental cars: Owners offer their vehicles to rent through company websites or apps. Turo, available in 11,000 cities in the United States, Britain, Canada, France and Australia, requires renters to work out where and when to pick up cars from their renters, though some owners will bring the car to you.

Available in more than a dozen cities in the United States, the app- and internet-based rental company Kyte , which has no brick-and-mortar locations, will drop off and pick up its cars, which are competitively priced, wherever you specify, at no extra charge. The contactless and app-based UFO Drive rents E.V.s in more than 20 cities in the United States and Europe.

At the counter, understand upgrade policies …

At traditional agencies, when the car you’ve reserved is not available when you arrive, it’s a common practice to give you the next-best available car at no extra charge. This may not always be made clear, and agencies have been known to ask if you want to upgrade for a fee. Before accepting, request your original class of car. If it is not available, you are entitled to a free upgrade.

Watch out for “manager’s specials,” which tend to be bargain leftovers. As agencies transition to electric cars, renters have ended up with surprise E.V.s that they didn’t necessarily want, according to Mike Taylor, the managing director of travel, hospitality and retail at the market research company J.D. Power.

… and know your insurance coverage

If you already have auto insurance, in most cases that coverage extends to a rental. Many credit cards also provide coverage against theft and damage as long as you use that card for payment. Check on both before buying additional coverage at the agency.

“Credit card insurance is only collision, not liability,” Mr. Weinberg said, noting liability insurance will add roughly $20 a day.

If you do not have insurance and are relying on a credit card’s coverage, pay attention to exclusions of certain kinds of car and peer-to-peer rental agencies like Turo.

“You want to avoid duplication of coverage, but you don’t want to go in thinking you’re fully covered when you’re not,” said Chuck Nardozza, the managing director of sales at AAA Northeast.

Most personal auto insurance will not apply to driving abroad, with some exceptions for Canada and Mexico.

Before driving off, document the vehicle’s condition

Look for damage, including dings and scrapes and upholstery tears. Take photos or a video to establish the vehicle’s condition at pickup. If there is damage, ask the company to document it in your paperwork.

Take photos again when you drop off the vehicle. Even if an employee reviews the car and gives you a receipt, you’ll have a record of its condition should a deeper review find any damage.

Before returning the car, buy gas

Fuel options include returning the car with a full tank or having the company refill it at what may look like attractive per-gallon rates. However, in the second scenario, you must buy a full tank.

“If you use three-quarters of a tank, you’re giving the rental car company a quarter tank of free gas,” Mr. Weinberg said.

When you return the vehicle, take a picture of the gauge showing a full tank. Companies have been known to tack on extra gas charges, and photographic proof usually wipes those charges away.

Return the car on time

A rental car day is usually 24 hours from the time you leave the lot. Anything later might incur another full day’s charge.

Even if you reserved a car from noon on pickup day to noon on drop-off day, if you arrive early and take the car at 11:30 a.m., you’ll be expected to return it by 11:30 a.m. on the due date. “They might give you a little leeway, but that window tends to be short, like 60 minutes or less,” Mr. Nardozza said.

Bedbugs: Vacation Without an Infestation

An illustration of a person with long, black hair holding a piece of luggage close to the chest, arms around it. The luggage is wrapped in a protective bag. Around the border of the illustration, there are small, apple-seed-shaped silhouettes of bedbugs.

Bedbugs don’t just live in beds. In hotel rooms, these apple-seed-size pests can hide out in furniture, waiting for their chance to come out, usually at night, to feed on humans’ (and pets’) blood while they sleep. Their bites, usually painless, often occur in clusters or lines.

Although bedbugs generally pose minimal risks to health, said Bryon Backenson, director of communicable diseases at the New York State Department of Health, their bites can cause allergic reactions for some and, of course, they are a source of discomfort and anxiety for pretty much everyone else.

Here are some ways you can prevent bloodsucking stowaways from sneaking home with you .

When you arrive

Check your hotel room before you settle in, even if the room is spotless. The warmth, blood and carbon dioxide of humans are far more important to bedbugs than an unsanitary environment, according to the Environmental Protection Agency’s bedbug myth website . But, the website adds, clutter can help them hide.

When you first enter the room, immediately put your luggage in the bathroom, then do your bedbug inspection, advises Jody Gangloff-Kaufmann, a senior extension associate at Cornell University who focuses on pest management and has a doctorate in entomology.

Adult bedbugs are wingless and have six legs and a flat, oval body. They’re about the size of Lincoln’s head on a penny, according to the Centers for Disease Control and Prevention . The eggs are pearl white and about the size of a pinhead, the E.P.A. website says.

Thoroughly check the bedding, box spring, bed skirt, side tables and even the alarm clock, anywhere the bugs can hide.

“The first thing you might notice is the fecal stains that they leave behind, which is kind of like magic marker dots in fabric,” Dr. Gangloff-Kaufmann said.

Also check the headboard; some can be popped off the wall. If there is powder behind the headboard, Dr. Gangloff-Kaufmann said, that may a sign that the room has been treated for bedbugs in the past.

Pack a small LED flashlight you can use as you do your inspection. It will help illuminate any eggs or shells discarded during molting. Finally, check the rest of the furniture and any nooks or crevices — think baseboards, moldings and floors — around the room. A sweet, musty smell may also indicate the presence of bedbugs.

Commercial bedbug tests such as the swab-based TruDetx , which promises “reliable detection in just five minutes” may work, but do not have enough scientific studies backing them up, said Dr. Gangloff-Kaufmann. They can also provide a false sense of security, Mr. Backenson said.

If you find any evidence of bedbugs, do not stay in the room. Instead, contact the hotel staff, leave the room with your belongings and request a room in another part of the hotel — not adjacent to the infested one.

During your stay

Minimize the places a bedbug could hide by storing your clothes in sealable plastic bags. Some travelers also bring large, airtight plastic bags for their luggage.

A hard suitcase, Mr. Backenson said, may be a safer choice than soft luggage because it has fewer crevices where bedbugs can stow away. Always keep your luggage on a rack, away from the wall, or in the bathtub.

Do not sprinkle diatomaceous earth — a white, silica-rich powder that some travelers have deployed to desiccate bedbugs — in a hotel room, Dr. Gangloff-Kaufmann said, because it may contaminate the room and potentially even cause a scare if a hotel worker sees it and doesn’t recognize it.

Blasting your luggage or clothes with a hair dryer or a portable steamer, another popular tip, may not work because the temperature may not be high enough for long enough to kill the insects, said James Mulloso, vice president of Northeastern Exterminating in Brooklyn. Their eggs may take up to 90 minutes at 120 degrees Fahrenheit to destroy, the E.P.A. says on a web page for bedbug control .

Wiping down your suitcase with rubbing alcohol, another popular bedbug-fighting strategy, can help kill the insects if done safely in a well-ventilated area, Mr. Mulloso said, but keep in mind that rubbing alcohol is flammable, and it could be dangerous.

After you return home

After your trip, unpack your bags in the bathroom against a light-colored surface, so you can spot any bugs, the New York City Department of Health advises, then shake out the clothing in a bathtub or shower and vacuum out your luggage. Don’t forget to empty the vacuum and dispose of its contents.

Put your clothes in the dryer as soon as possible, the experts agreed, and run it at the hottest setting for at least 20 minutes to kill bugs and eggs.

If you think an item has been exposed to bedbugs and it cannot go in the dryer, seal it in an airtight plastic bag and leave it in a warm area for six months — the time it takes for the bugs to die from lack of water, Dr. Gangloff-Kaufmann said.

Wildfires: Stay Safe in a Warming World

An illustration of a person with long, black hair and a backpack, looking through a pair of binoculars at a column of black smoke in the distance behind a range of mountains. In the foreground, there are trees and shrubs around the person

Climate change is warming up the spring, lengthening the summer, and drying out soil and vegetation , leading to more frequent , destructive wildfires . This year alone, wildfires have left at least 98 dead on Maui , forced mass evacuations from several Greek islands , and raged across Canada, forcing an entire city to evacuate and fouling the air across North America. If you’re traveling in this environment — especially if you’re planning a trip to the outdoors — how can you stay safe? Here’s how to prepare yourself, and what to do in case of an emergency.

Realize that every season is now fire season

In years past, travelers could plan around “fire season,” steering clear of the hottest, driest times of year. But — as evidenced by the Marshall Fire , which ignited Dec. 30, 2021, then burned more than 1,000 homes near Denver — when it comes to fire, season doesn’t really matter anymore.

What matters is weather. Heat, drought, low humidity and wind can signal fire danger, so the National Weather Service checks for these conditions year-round and issues red-flag warnings for places that are at high risk.

No matter the season, watch for those warnings. Lori Moore-Merrell, the United States fire administrator, whose agency supports and strengthens fire and emergency medical services, also recommends chatting with a local authority — for instance, a park ranger or a firefighter — “to kind of just say, ‘What’s going on today? What are you hearing? What are the conditions?’” That will help you gauge the risk level, and know what to monitor.

Check out the National Interagency Fire Center’s National Incident Map , FireWeatherAvalanche.org and CalTopo.com for real-time fire maps. You may also want to follow the social media accounts of the cities, counties and parks you’ll be visiting, as these accounts often deliver real-time information.

Prep your phone

Your device could save your life in a wildfire, but not if its battery is dead. Ensure yours works when you need it by bringing a charger that doesn’t need a wall or a car socket, such as one powered by the sun .

Both FEMA and the American Red Cross have free apps that you can customize to receive location-specific alerts. On the Red Cross app, there’s also an option to enable critical notifications to sound, even when the phone is on silent or in Do Not Disturb mode.

Candice Stevenson, a fire communication and education specialist for the National Park Service, advises signing up for emergency alerts for the area you’re visiting. These alerts might be shared via text, email or phone call, depending on where you’re traveling. “Sometimes,” she wrote in an email, “a text or alert can still work while in poor cell coverage.”

Another tool for low- or no-service areas is What3Words . The free app works by dividing the world into roughly 10-by-10-foot squares and assigning a unique three-word code to each square. (The geocode for the trailhead for the path leading to the top of Half Dome, in Yosemite National Park, for instance, is songbird.contraband.partly .) Because the service uses satellites, your phone can receive the three-word address corresponding to your location even without internet or cell service, which can help emergency workers find you when you do make contact with them.

“I can’t tell you how many times people will call and say, ‘I’m on fill-in-the-blank lake,’” said Alex Luscutoff, the deputy chief of law enforcement and emergency services for California State Parks. “When we get that information as first responders, sometimes it’s very difficult to distinguish what particular area of the park they are located.”

Use of the service is catching on. Besides the California State Parks, emergency responders in and around places like Austin, Texas; Niagara Falls, Ontario; Tucson, Ariz.; Los Angeles, Nashville and London have also adopted the app.

Bring analog backup

Phones are powerful tools, but they can also break, freeze up or get dropped in lakes.

Don’t underestimate the value of paper maps. Study them before you depart to familiarize yourself with your destination, and to find several evacuation routes. Then, keep those (preferably waterproof) maps handy.

Sherri McKinney, a national representative for the American Red Cross, also recommends bringing a lightweight hand-cranked weather radio , especially for backcountry travel, to listen for weather information and emergency announcements. A hand-cranked radio “can be the difference between life and death,” she said.

Be ready to evacuate

Once a fire starts, time is limited. “Fire is fast,” Dr. Moore-Merrell said. “It is fast when it is coupled with hurricane, gale-force winds as we saw in Maui; it is fast if it happens in your home.”

That means it’s critical to know your evacuation route before a fire starts. When you reach your destination for the night, Dr. Moore-Merrell said, look for exits, stairwells and any other escape routes. Better yet, Ms. McKinney advised, once you arrive and drop your bags, “take another drive after you’re checked in so that you can see what the exit route is, and practice that evacuation route.”

Above all, if and when you’re told to evacuate, don’t wait — get out.

Get to a safety zone

Maybe you’re too far from your car to reach it. Maybe you’re too deep in the backcountry to reach a road. Maybe the fire is blocking your only escape route.

If, for any reason, you cannot evacuate, look for a safety zone: a place where you could survive a wildfire and await help.

Ms. Stevenson of the National Park Service wrote that what constitutes a safety zone depends on a fire’s severity: “The larger the flame heights and the faster the wind speed, the larger the safety zone would need to be.”

If you’re on a hill, Drew Leemon, the risk management director for the National Outdoor Leadership School , advises going downhill. “Heat rises, so it’s going to go up the side of a valley faster than you can run,” he said.

Mr. Leemon also suggests heading for a body of water, ideally one deep enough to submerge yourself, if there is one nearby.

Fire needs fuel, so get away from as much fuel as you can. If you’re in the forest, he said, go to a meadow. Better yet, run to a place with very little vegetation, like a boulder field or a rocky area. If you’re in immediate danger, Mr. Leemon said, you can head into “the black” — the area that has already burned. That scorched zone presents its own risks — embers, hot ground and trees that might fall — but there is also much less left to burn there.

Foreign Exchange: Get the Best Rate

An illustration shows a hand holding up a cellphone with the image of a credit card on it. Behind the phone, the edges of some $100 bills can be seen. Framing the hand are various iconic travel sights, including the Eiffel Tower, along with bills and coins from various countries.

Using foreign money wisely requires understanding the going exchange rate with the U. S. dollar and practicing the following strategies to avoid excessive fees.

Take a card that doesn’t charge transaction fees

The primary rule of managing purchases abroad is ensuring you are not using a credit card that charges foreign transaction fees.

“Everything you buy will be 3 percent more expensive if you have a card that doesn’t waive foreign exchange fees,” said Nick Ewen, the director of content at the Points Guy , a travel website that focuses on maximizing credit card benefits.

You don’t need an expensive card with a $500-or-more annual fee to have foreign transaction charges waived. Capital One offers cards with no annual fees or foreign transaction charges. The personal finance website NerdWallet maintains a list of credit cards that don’t charge a fee for foreign transactions.

Credit cards are often safer than cash because fraudulent charges can be disputed. (But given high interest rates, use credit cards only if you regularly pay off the balance in full.)

If you are planning on paying primarily with credit, bring a second card as a backup in case the first is lost, stolen or declined.

Ask to be charged in the local currency

If you are offered the choice to be charged in U.S. dollars or the local currency, always go with the local option.

“People feel like they’re playing with Monopoly money so they will say yes to the U.S. price because they know what it is, but you should let the credit card company do the conversion,” said Sally French, a travel expert with NerdWallet.

Merchants offering to charge in the local currency or U.S. dollars are engaging in “dynamic currency conversion” or setting their own exchange rate, which is typically worse than the going bank rate. Mr. Ewen of the Points Guy has seen a markup of 3 to 10 percent for paying in dollars.

“The reason you get a favorable exchange rate with a credit card is the issuer is operating at much more scale and they’re able to do a large volume of transactions,” said Greg McBride, the chief financial analyst at Bankrate , a personal finance site.

Don’t exchange money at the airport

Though you may need cash upon arrival in a foreign country to pay for a cab or tip a bellhop, don’t get it at an airport.

“In general, the worst place to exchange currency is, in fact, the airport,” Ms. French said.

She advises ordering a small amount of foreign currency from your bank before you fly. This method may not deliver the best exchange rate, but it usually beats the airport currency desk, Ms. French said.

Other experts recommend holding out for foreign cash until you arrive and can use a local A.T.M., where you will most likely get a better exchange rate.

As with credit cards, if you’re given the option, always choose to have a withdrawal debited in local currencies. Some A.T.M.s will engage in dynamic currency conversion and dispense local currency but debit your account in a U.S. dollar amount; don’t fall for it.

Also, larger hotels will often convert small amounts of money for their guests.

Beware of A.T.M. fees

Expect to pay $2 to $6 to use a machine that is out of your bank’s network, plus an additional foreign transaction fee, usually 1 to 3 percent, according to NerdWallet. To avoid excessive fees, limit the number of times you use an A.T.M. by withdrawing larger amounts.

Check with your bank to determine whether it has a reciprocal relationship with a foreign bank that allows you to use its A.T.M.s without incurring out-of-network charges. For example, Bank of America has partnerships with a number of banks in Canada, Europe and the Caribbean, though it generally charges 3 percent of the amount withdrawn as a foreign exchange fee.

Citibank will waive out-of-network A.T.M. fees up to a certain number of monthly transactions, depending on the type of account. Charles Schwab Bank offers a checking account with unlimited A.T.M. fee rebates worldwide. Capital One offers a checking account with fee-free access to more than 70,000 A.T.M.s globally.

Use mobile payment for transit

Depending on where you’re going, check whether local transit systems accept mobile payments such as Apple Pay or Google Pay , which allow users to store a credit card in a cellphone app for contactless transactions. Transport for London , for example, allows mobile payments and will cap any charges once you’ve reached the price for a day pass.

The systems in Stockholm and Toronto also allow mobile transactions.

Don’t return home with coins

In countries like Canada and Australia, local currency commonly comes in high-denomination coins valued at $1 or more. When paying with cash, it’s easy to find your pockets weighted down with coins. Try to spend or donate them abroad, as it is harder to exchange coins for U.S. dollars once you are back stateside. Bank of America, for example, does not accept coins for conversion.

Rewards Cards: Put Those Points to Work

An illustration of a person reaching for money, airplanes, hotel beds and a plate with silverware, all floating around. The person is holding several credit cards in the other hand.

Sign-up bonuses, lounge access, cash rebates, free hotel rooms and plenty of fine print: The dizzying promotions and Byzantine rules on earning and redeeming points with rewards credit cards can make your head spin. Here are some ways to cut through the confusion and get the most out of them.

Rewards cards offer three types of value. There is typically a sign-up bonus, up to 120,000 points or miles after spending a minimum amount within a certain period. Then there are the points, miles or cash back you receive for spending with the card, sometimes multiplied for purchases in specific categories like travel, dining or fuel. Last, there are the benefits you receive as a cardholder, like credits for the Global Entry or TSA PreCheck application fees, access to airport lounges, and elite status at hotels.

Travelers should weigh the rewards against the annual cost of a card, which can range from zero to $695, and which airlines, hotels and other travel partners it works with. To get the best value, pay off the total balance each month to avoid interest charges. Autopay is your friend.

Make partnerships work for you

A co-branded card, like the Alaska Airlines Visa Signature (fee $95), helps you achieve status faster with that airline. Cards co-branded with airlines may also offer perks like priority boarding, free checked bags and lounge access — a plus if you tend to fly on one carrier. The Alaska card offers a $99 companion ticket (plus taxes and fees) each year when spending requirements are met. Hotel chains offer similar co-branded cards. The World of Hyatt Visa and Marriott Bonvoy Boundless Visa (both $95) give cardholders one free night, at their low- to midtier brands, on the anniversary of the customer’s sign-up.

If you choose a card that’s not co-branded, you can sometimes transfer your points to your preferred airline’s loyalty program. For cards that don’t have partnerships with certain airlines, you can often use code-sharing as a workaround. For example, Capital One does not allow you to transfer your points directly to Delta SkyMiles . To book a seat on a Delta flight, transfer your points to Aeromexico — which Capital One does have a partnership with — then use those points to book a code-share seat on Delta through the SkyTeam alliance .

Stretch points into pennies

Redemption values can change depending on how you use your points, said Gary Leff, of the travel site View From the Wing . His advice: Explore the variety of ways you can redeem them and aim to get at least one penny per point. Citi ThankYou points are usually worth a penny when buying gift cards from a variety of retailers. American Express cardholders will get 1 cent per point when they’re using their Membership Rewards balance to purchase an airline ticket or a hotel room on the Amex website — and some also earn five points per dollar spent. For example, a $500 room booking will cost 50,000 points, but earn 2,500 points, worth $25, for buying it through the website.

Those same Amex points are worth only about 0.7 cents if used to make a purchase on Amazon and 0.6 cents if used to pay for eligible purchases on your monthly statement. Credit card websites typically have a section detailing redemption values.

Sometimes, points can exceed 1 cent in value if you transfer them to an airline loyalty program to buy a ticket, Mr. Leff said. And keep an eye on travel websites, social media and your email inbox for temporary transfer bonus offers, which can give you an additional bump of up to 30 percent on points you are moving to a specific airline or hotel partner.

Save big expenses for new cards

Tempted by a hefty sign-up bonus? Wait until you’re planning a big vacation, doing a home renovation, or paying college tuition or another large expense, advises Kylie Queisser, who offers travel advice on TikTok . Then use that big expense to meet the minimum spending requirement for the bonus. The Capital One Venture X Visa card ($395) offers 75,000 miles after spending $4,000 in three months. The Citi AAdvantage Executive World Elite Mastercard ($595) was recently offering 100,000 points for spending $10,000 in three months.

Bonus amounts like those can be significant: 75,000 Capital One points can be redeemed for $750 in travel spending; 100,000 American Airlines miles could buy several cross-country plane tickets.

Play to each card’s strengths

If you don’t mind a little juggling, tailoring individual cards to specific purchases can maximize benefits. For example, pair a Chase Sapphire Reserve card ($550), which earns three points per dollar on travel and dining expenses, with a no-annual-fee Chase Freedom Unlimited card, which earns one and a half points per dollar, for everything else, Mr. Leff suggested. “There are similar ways to pair American Express cards and Citibank cards,” he said.

So how do you keep track of which one does what? Easy, Mr. Leff said: He puts little stickers indicating restaurants, gas, groceries or other categories on each of his family members’ credit cards.

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What’s your special trick for making every trip go smoother? Tell us about it.

Camping: A Beginner’s Guide

An illustration depicts a young woman and a dog sitting outside a tent in front of a campfire. It is night, the sky is filled with stars, and, in the center, the outline of an airplane. Surrounding this scene is a garland of flowers, which serves to frame the illustration.

For first-time campers, spending the night outside presents a planning wilderness, including figuring out what to bring. The following are tips from experts in getting started.

Choose your camp style

Camping comes in many varieties, from car camping, meaning you drive to a campsite and pitch a tent, to overnight backpacking, in which you carry everything on foot.

Starter-friendly, car camping allows travelers to bring things like coolers and camp chairs, and most campgrounds maintain toilets.

Rental camper vans often come equipped with gear, including bedding, cookware and a camp stove. Companies such as Escape Campervans , Wandervans and Native Campervans rent modified vans that campers sleep in.

“My advice for a first-time camper is take small steps,” said Alyssa Ravasio, the founder and chief executive of Hipcamp , which lists campsites on private land such as farms and ranches. “Try a night or two. Go somewhere closer to home. And make sure the amenities that are important to you, such as a bathroom or shower, are there.”

Reserve in advance

Like hotels, many campsites can be booked online. Reserve your spot in advance, especially in peak seasons. At New Hampshire State Parks , for example, reservations open 30 days in advance with just a few campsites held back for day-of arrivals.

The federal website Recreation.gov offers campsite reservations across many government agencies, including the National Park Service.

If you aim to camp at a popular national park, plan well in advance and get familiar with its booking rules, which are not standardized, by searching park websites or Recreation.gov. Campsites at Upper Pines Campground in Yosemite National Park in California, for example, are available five months in advance. In contrast, sites at South Campground in Zion National Park in Utah are bookable up to 14 days before arrival.

If national park sites are booked, look for nearby state parks or alternative campgrounds. Hipcamp offers maps showing public lands, including national parks, and many places to camp around them.

Commercial campgrounds like KOA may offer amenities such as swimming pools or basketball courts. Websites like ReserveAmerica.com make it easy to find both public and private campgrounds. Booking platforms such as Hipcamp , the Dyrt and Pitchup.com are good places to look for off-the-beaten-path options or privately owned properties.

If a campground is booked, set up an alert with the Dyrt, which will text you if a site becomes available. The service starts at $9 for nonmembers.

Rent camping basics

When it comes to basic gear, rent before you buy.

“Gear can be pretty expensive,” said Ms. Ravasio, who recommends renting from an REI Co-op store. Other companies such as Outdoors Geek and Kit Lender will ship gear.

“With tents it is worth noting that a four-man tent won’t comfortably fit four men in reality,” said Dan Yates, the founder of Pitchup.com, noting that tent sizes don’t account for baggage. He recommends choosing a tent sized for two people more than will be sleeping in it.

Sleeping bags, rated for outside temperatures, are also often available to rent. Most guides recommend adding a sleeping pad or mat.

“We can deal with almost anything during the day if we get a good night’s sleep,” said Gary Elbert, who designs camping trips for REI Adventures . “If I’m investing money in something, it’s a sleeping kit.”

Plan the kitchen

With a vehicle, avoid buying specialty cooking gear and pack small pots, pans, plates and utensils from home. If you don’t want to cook over an open fire, rent a camp stove.

Food storage advice depends on where you camp. Where bears are not present, storing food overnight in your car deters animals such as raccoons. In bear country, follow campground requirements and use provided food storage safes. Depending on the location, the National Park Service recommends storing food in a locked car only during the day with food or food storage containers such as coolers covered and windows closed.

Water is a primary survival need. In its guide on what to bring , the National Park Service recommends two liters of drinking water a person a day and more if you are in hot places. The Green Mountain Club , a nonprofit that manages 500 miles of trails in Vermont, recommends adding two liters for cooking and another two for extinguishing a campfire.

“Most developed front-country campgrounds will have a potable water source, so be sure to check before you go,” said Emily Mosher, the visitor services manager for the Green Mountain Club.

Pack for problems

Pack and dress in layers to account for changes in temperature from day to night, and remember rain gear or a water-repellent outer layer. Avoid cotton, which absorbs water, including perspiration, and is slow to dry.

Bring a headlamp, which allows you to do things hands-free in the dark like unzip your tent. A utility knife or multi-tool device helps with chores. A first-aid kit should be stocked with bandages, antiseptic wipes and pain relievers.

To account for no or low connectivity, bring paper maps or download maps that you can review offline.

It’s not all defensive packing. Don’t forget cards, books and games.

Practice fire safety

One of the great joys of camping is sitting around a campfire. Campers should check with park or campground authorities to ensure fires are permitted; in drought conditions they are often banned.

Only burn wood that has been purchased or provided locally — firewood from other places risks transporting invasive insects or diseases.

There are several ways to build a fire, as covered in this guide from KOA. Using the basic tepee or cone structure, lean small sticks against a bundle of starter such as dry grass or birch tree bark. Once the tinder is ignited and the sticks catch fire, add increasingly larger sticks, working up to logs.

The most important step in breaking camp is to ensure your fire is out. According to the Department of the Interior, almost nine in 10 wildfires are caused by humans.

When you douse a fire, make “campfire soup” by drenching the fire pit in water and stirring it with a stick so that it reaches all the coals. The remains should be cool enough to touch before you leave.

Leave no trace

Collect all garbage and dispose of it or take it home. Strain gray water used to wash dishes and drain the water in collection areas.

The nonprofit conservation organization Leave No Trace offers a free 45-minute online tutorial in safe and eco-friendly camping basics.

Feel welcome

Outdoor lovers in historically marginalized communities have created organizations that encourage hiking and camping with events, trips and how-to videos. Look for educational resources at Black Folks Camp Too , Latino Outdoors and the Venture Out Project , among others.

Travel Photography: Make the Most of Your Cellphone

An illustration depicts a young traveler with curly hair, wearing a hoodie, and holding a cellphone right up against the eye. The flash goes off, creating a white, starry burst. It is as if the person is taking a photo of us, the viewers of the illustration.The traveler is at the center of a stylized frame that is edged with leafy, twisting vines.

A cellphone allows travelers to have a camera always at the ready. The latest phones offer multiple lenses with better resolution and enhanced macro and telephoto capabilities, enabling virtually every moment to be captured for posterity. This can be both a blessing and a curse. When should we be taking a photograph and when should we simply be taking the time to look and wonder at the world around us? Here are a few tips on when and what to shoot, and how to better frame what we see when we travel.

Imagine your photos as an album

Try to capture a wide variety of images. While it is important to concentrate on classic landscape shots and portraits, also search for photographs with arresting colors and shapes, as well as the details of objects, works of art and food — the things that flavor a place and weave its visual tapestry. Imagine each picture as a jigsaw piece needed to complete an album’s puzzle. It’s useful to arrange these images in a separate folder on your phone, making one album for your favorites and another for the rest. That way you’ll be in better shape when it comes to the important task of editing.

Find your horizon

Steven Spielberg ends his autobiographical film, “The Fabelmans,” with a meeting with the legendary director John Ford. Ford’s main piece of advice? Place the horizon toward the top or bottom of the picture because the middle is “boring.” This idea — also known as the rule of thirds — divides the frame into thirds, horizontally and vertically. The concept is to find a more dynamic angle by visualizing the scene or subject not centered, but rather a third of the way up or down (or across) the frame. On most cellphones, you can set up a three-by-three grid for the screen in the camera settings.

Layer your picture with details

Successful landscape shots draw the eye across the whole frame, and for that you need to search for points of interest in the foreground, middle ground and distance. Find a vantage point that lets you see the different layers of a scene. Test different compositions by turning your cellphone both vertically and horizontally, and, if you have a choice of lenses, decide if the scene is best framed tightly or wide. Another way to enrich the landscape is to spot a person or an object and place them carefully in the frame as a focal point. It could be someone walking alone along a beach, or a tree on a hillside, or a horse in a field or a bicycle leaning against a wall. But look for something that catches the eye, giving scale and contrast to the scene.

For portraits, find the right backdrop

Look for a clean background — a natural canvas with relatively solid coloring or shape, like a wall, open sky or foliage. If that’s not possible, move around the subject to find a backdrop that is less cluttered. Also, check that there are no upright objects, such as streetlamps or thin trees directly behind people’s heads, or other unwanted items in the background that will distract from the subject.

Work the frame

It’s often helpful to have a portrait shopping list: headshot, half-body and full body frames (make sure not to cut off people’s feet), as well as horizontal and vertical ones. Having these frames in mind will help you choose the best shot. Many of the latest Apple and Android phones offer a choice of inbuilt lenses with different focal lengths, which help you do this quickly. You can also use the portrait mode on your cellphone’s camera, which shortens the depth of field, blurring the background and giving a portrait style that is similar to what you would get when using wide-open apertures on longer camera lenses.

Edit your photographs more than once

Choosing the best pictures is just as important as taking them. If you have been making a separate album of your favorites, you already have a base from which to start. Nonetheless, take your time and go through all the photographs you have taken, scrolling through the images at least twice. If possible, leave a day between doing so. The eye can get overwhelmed when looking at a large number of images, and it’s easy to overlook a good picture.

Go easy on post-production

Phone cameras, just like regular cameras, are not always able to read the light correctly. Often one needs to adjust a photograph’s exposure, shadows or color temperature. A lot of this can be easily done with a phone’s inbuilt software — though there are also plenty of specialist applications like Snapseed or Adobe Photoshop Express . What you can or should do is a personal decision. But, in general, spend as little time as possible working on a picture, and concentrate on balancing tone and lighting across your selection of images so they feel cohesive in style.

Have a hungry eye

Eve Arnold , the wonderful Magnum photographer, used to recount a story about walking with Henri Cartier-Bresson from the Magnum office in Paris to have lunch at his apartment on the Rue de Rivoli. During the 15-minute stroll home, as he kept telling her that he was no longer interested in photography, only drawing, he took three rolls of film on his Leica. The great photographers have an insatiable eye for images, and a cellphone allows one to be ready for everything. But it’s also necessary to understand the moment clearly. Everyone wants their memories of a journey to be captured so they can reminisce later. But it’s also important to see the world without feeling the obligation to take a photograph. Sometimes the eye just needs the pleasure of looking.

Travel Insurance: When and What to Buy

An illustration shows a traveler with a backpack holding a phone to their ear. The traveler is looking into a sort of frame of menacing clouds and lightening bolts. Flying out of the frame, above the traveler's head, is a small black silhouette of an airplane.

In the wake of Covid, travel insurance sales have spiked with the rebound in travel as people seek to protect their investments against flight delays and cancellations, extreme weather events and the persistence of the virus. But travel insurance is complicated with a range of benefits, inclusions and prices. Here’s what you need to know before you buy.

Know what’s covered

Generally speaking, travel insurance covers unforeseen events, like an illness in the family, the loss of a job or a natural disaster, that force you to cancel or interrupt a trip. It can also apply in the event of a strike at a transportation company, a terrorist attack in your destination or when your travel provider goes bankrupt. These are known as covered reasons . Most polices also include medical coverage, which is useful abroad where your health insurance may not cover you.

While policy prices vary based on age, length of travel and type of coverage, expect to pay between 4 to 10 percent of your entire trip cost to get insured.

Insure nonrefundable expenses

Travel insurance was designed to protect expenses you can’t get back any other way when things go wrong. Think of nonrefundable Airbnb reservations or the cost of a cruise to the Galápagos.

If your hotel is refundable and you can get the value of your flights back in credits, you can skip travel insurance.

Buy close to booking

Travel insurers say the best time to buy travel insurance — which usually takes effect within a day of purchase — is just after making your travel plans to have the largest possible coverage window. A lot can happen between booking a Christmas market cruise in Europe in June and going in December.

With many plans, purchasing travel insurance 10 to 14 days from your first trip payment entitles you to “early purchase” benefits such as a waiver for pre-existing medical conditions that impact travel. If such a waiver is included, it is usually prominent in a summary of benefits, so read it carefully.

“Not all plans have a pre-existing condition waiver,” said Suzanne Morrow, the senior vice president of InsureMyTrip.com , an online insurance marketplace. “If I have a heart condition and if something occurs, I don’t want it excluded, so I would need to buy a policy within 14 days of the first dollar spent.”

Hedge against the weather

You can’t control the weather, but you can insure against its unexpected disruptions. For example, if you’re ready to jump on great rates in the Caribbean during the height of hurricane season, buy your insurance immediately after booking so that if a hurricane develops and your destination is evacuated, you’ll be covered.

“That’s probably the biggest use case for travel insurance,” said Stan Sandberg, a co-founder of TravelInsurance.com , an online marketplace. He counsels travelers to buy early — if you wait and the storm is named it will be too late to insure against it, because it is no longer an unforeseen event.

Similarly, with winter travel, if you’ve purchased nonrefundable ski lift tickets and a storm prevents you from reaching the resort, you may be able to claim the unused portion of your ski pass.

This coverage may prove more valuable as climate change exacerbates weather events like hurricanes and tornadoes, which are considered “natural disasters” and are covered by most policies.

Pick up the phone

With the proliferation of automated insurance offers when you buy airline tickets or tours, travel insurance can feel like a one-size-fits-all product. It is not. Many policies, for example, exclude extreme sports like skydiving and mountain climbing, though there are specialty policies that include them.

If you have a specific concern — a family member is sick or you’re going heli-skiing — the best way to know if a travel insurance policy will cover you is to call an insurer or the help line at a travel insurance marketplace to get advice.

“Tell them the what-if scenario and then you can get professional and accurate advice,” Ms. Morrow said. “Thinking you’re covered and then having your claim denied is salt in the wound.”

Travel insurance does not cover ‘unpleasantries’

What if you’re dreading spending a week in an un-air-conditioned rental in England during a heat wave and decide you don’t want to go? Most standard travel insurance will not cover a change of heart.

“Travel insurance doesn’t cover you for unpleasantries,” said Carol Mueller, the vice president for strategic marketing at Berkshire Hathaway Travel Protection.

A policy upgrade, Cancel for Any Reason coverage, which is not available in every state, will cover a change of heart, usually up until a few days before departure. Most only reimburse 50 to 75 percent of your costs and the purchase must be made within weeks of your initial trip payment. It will bump your insurance premium up 40 to 50 percent, according to the insurance marketplace Squaremouth.com , which only recommends C.F.A.R. for travelers with specific concerns not included under covered reasons for trip cancellation.

A relatively new twist in trip protection, Interruption for Any Reason , works like C.F.A.R. in that it reimburses a portion of your expenses and can be invoked if you decide to bail while you’re on a trip for a reason that isn’t covered by standard trip insurance. Normally, you must buy it within weeks of your initial trip payment and be 72 hours into a trip before you can use it.

Keep records

If something goes wrong and you need to make a claim, you’ll need proof in the form of a paper trail. That could be receipts for clothing you purchased when your bags went missing, a hotel room required when your flight was canceled (along with flight cancellation notices from the airline) or a doctor’s note stating that you have Covid — or another illness — and are unable to travel. (With Covid, a positive test taken at home is not considered official documentation for the purposes of a claim.)

Resist pressure to buy flight insurance

When purchasing an airline ticket online, most carriers offer travel insurance to cover the cost with some version of vaguely menacing language like, “Do you really want to risk your investment?” when you decline.

Don’t fall for it. You may want to insure that ticket, but price out the policy elsewhere. A recent offer to insure a $428 flight for nearly $28 on an airline website cost $12 to $96 with a range of options at InsureMyTrip.com.

The $12 option was closest to the airline’s offer. Caveat emptor.

Jet Lag: Get Back in the Rhythm

An illustration of a woman with long, flowing hair holding a rolling suitcase under a starry sky. She is standing on the other side of a window from two people who have fallen asleep while sitting at a table with coffee cups. There is an outline of a jet in the sky above the awake woman, and a garland of flowers surrounds the whole image.

You finally made it to Paris, but instead of running up the Eiffel Tower, you’re passing out in your soufflé. Blame jet lag, when your body’s circadian rhythm — its expected sleep and wake times — is out of sync with your new location, leaving you with brain fog at midday or insomnia in the wee hours. Not everyone has the same body clock, of course, and no two trips are exactly the same, but there are some tricks that could help you get your zip back quicker.

Shift before you go

The time differential and the direction you are traveling each contribute to jet lag, said Jay Olson, a postdoctoral fellow at the University of Toronto Mississauga who has studied the phenomenon. Dr. Olson said that traveling westward, when you need to stay up and wake up later to match the new time zone, is easier for most people than traveling eastward, when you are expected to do the opposite.

For shorter trips, make a gradual one-hour shift per day for the number of time zones you’ll cross, said Dr. Vishesh Kapur, founder of the University of Washington Sleep Medicine Center .

For example, if you are flying from California to Massachusetts — crossing three time zones — try progressively going to bed and waking up an hour earlier each day for three days before the trip. It’s usually not necessary to shift your bedtime before traveling less than three time zones west, he said.

Harness the power of light

Bright light helps keep our internal clock in sync with the outside world, traveling through specialized cells in the retina and signaling the part of the brain that sets the body’s master schedule. So, for longer trips, seek out or avoid bright light at specific times, said Dr. Olson. Starting a few days before your trip, gradually shift the light and dark times of your origin toward that of your destination, using dark glasses, sunlight or other light sources.

In the first few days of your trip, figuring out the best times to get light can be tricky. Let’s say you take an overnight flight from New York to London, arriving at 7 a.m. Your brain may still feel as if it’s 2 a.m., and getting bright light right away could confuse your internal clock. In this case, you may want to put on dark glasses for a few hours, then go out in the sun when it is closer to your waking time at home, extending your London day.

On long trips to Asia — when day and night are reversed — it is often easier to shift your cycle backward, said Mickey Beyer-Clausen, chief executive of Timeshifter , which makes a jet lag app of the same name. For example, when flying nonstop from New York to Tokyo, which is 13 hours ahead, think of it as being 11 hours behind (jet lag does not consider the international date line). That means if you land at, say, 2 p.m. in Japan — 1 a.m. in New York — you need to counter the fact that your New York brain is winding down for sleep. This means seeking out bright light all afternoon, especially in the evening, until bedtime in Japan. You can also get a head start on adapting to Japanese time if you go to bed and seek out light later than normal for two nights before you leave New York.

Online tools like Jet Lag Rooster and Timeshifter help create a customized schedule based on variables like time zone differences, departure and arrival times, and other factors.

Consider melatonin

If you are having trouble getting to sleep earlier in anticipation of traveling east, Dr. Kapur suggests taking one milligram of over-the-counter melatonin about four hours before bed, up to three days before the trip. (Melatonin is a substance that is produced naturally in the body as night falls, signaling that it is time to go to sleep.) This small dose is best for reducing jet lag, Dr. Olson said, because studies show a larger dose doesn’t necessarily work better and is more likely to produce side effects. Travelers should be aware that as a dietary supplement, melatonin is not regulated by the Food and Drug Administration .

Grab a quick nap

If you’re feeling drained as your body adjusts to the new time zone, curl up for a 20-minute snooze, said Dr. Kapur. If you nap longer than that, he cautions, the brain fog may worsen or you may have trouble falling asleep at night.

Refresh with a layover shower

A spritz at the airport between long flights can work wonders for a tired body. Airports with public pay showers include Tokyo Narita International Airport , Munich Airport and San Francisco International Airport . At some airports, only specific lounges — like the Delta Sky Club at Seattle-Tacoma International Airport — offer showers. If you’re not a member, don’t have access through a credit card and really need a boost, consider a day pass. The IGA Lounge in Istanbul International Airport, for example, costs $65. All offer towels, soap and shampoo.

Make the most of the lag

If you expect to be up super late or early as your body adjusts, plan ahead. Early in the trip, you may have the most energy for a visit to the Patpong Night Market in Bangkok , the early-morning tuna auction at the Toyosu Fish Market in Tokyo or a predawn excursion to see the sunrise at Haleakala volcano in Maui.

Delays and Cancellations: Know Your Rights

An illustration of a crowd of people standing in line below a sign that says “Flight Rebooking.” One person is slumped over next to a suitcase, while another person holding a phone is confidently striding past the crowd holding a phone.

Flight delays and cancellations are unfortunate inevitabilities, especially in summer, when more people are flying and severe weather tends to occur more frequently.

How can you get your trip back on track when things go frustratingly wrong? Start by reading the fine print before booking, understanding what’s owed to you and being proactive at the airport in asking for what you want. Here’s how to do it.

Prep before you go

Download your airline’s app, which often shows an aircraft’s location and also posts timely updates on a flight’s status or gate changes. Updates may appear here before anywhere else.

The day of your flight, you can also scan FlightAware , a flight-tracking service accessible by app and website , to get a sense of delays and cancellations across major airports. Keep an eye on the weather, too.

It can help to know what airlines your carrier partners with, in case you need to be rebooked on another airline. In addition to partnerships like code shares, when an airline operates a flight on behalf of another, or alliances, most airlines also have relationships known as interline agreements that allow them to transfer passengers to flights on other carriers.

This information isn’t always readily available online; experts suggest calling an airline’s customer service for more guidance.

Be aware that if you have a ticket with a low-cost airline, like Frontier Airlines, Southwest Airlines or Spirit Airlines, you are most likely out of luck: They generally do not rebook on any other carrier.

Go deeper than the dashboard

The Transportation Department’s airline cancellation and delay dashboard is a helpful resource that spells out what 10 of the larger domestic airlines offer passengers. But this dashboard is not your only tool. Customer-service plans for specific airlines (located on their websites, and with links from the D.O.T. dashboard) have further detail about passenger entitlements.

For example, if your United Airlines flight is canceled because of reasons within the carrier’s control, such as understaffing, and you are rerouted to a flight that departs the next day, you are entitled to a voucher for food, a nearby partner hotel and transportation . If a room is not available at the airline’s hotel, and you must find another accommodation, United will reimburse you for “reasonable hotel costs.” There’s nothing on the United customer-service site indicating that food receipts or taxi receipts will be reimbursed.

If a delay or cancellation is the airline’s fault, most major carriers can also rebook you on another airline. A few have this ability regardless of what led to the disruption.

In most instances, American Airlines will rebook you on another airline if there are no American flights until the next day. Delta Air Lines also commits to organizing flights on alternative airlines if necessary, though it is not clear under what circumstances it will do this.

Strategize your ask

In the United States, if your flight is canceled, for whatever reason, all airlines must either rebook you on another flight or give you a prompt refund, even if you have a nonrefundable ticket, according to the Transportation Department .

When a delay or cancellation is caused by the airline, passengers — in most cases — are entitled to a handful of services after wait times have exceeded three hours. Major carriers will provide meals or meal vouchers. And if travelers are forced to stay overnight, most airlines will cover the costs of a hotel stay and associated transport.

But getting what you’re entitled to can be a challenge when hundreds of passengers are lined up and waits for a customer service rep on the phone can stretch to hours. That’s where being strategic can make a difference.

Mary Cropper, a travel specialist at Audley Travel , advised against asking for help at the gate, where many other passengers will be, too. Instead, seek out an airline’s service desk. Airport lounges, some of which are accessible by day pass, may also be a swifter avenue to assistance, she said.

When you do reach the customer service rep, be prepared with the specific request for the outcome you want, whether it’s being rebooked on a certain flight or a flight on a partner airline, or departing from a different airport from the one you might be stranded in. Don’t just ask what your options are.

“If an alternate flight arrangement does not get you where you need to be or when you need to be there, ask for something better,” said James Ferrara, the founder of InteleTravel , a global travel adviser network. And mention if you’re a frequent flier or have an inflexible commitment like a wedding or a work conference, he added.

Experts said passengers can also take matters into their own hands, whether that’s booking a hotel or a new flight, and submitting receipts later for reimbursement with an airline’s customer relations team. However, there is some risk that an airline won’t foot the bill, said Bobby Laurie , a travel expert and former flight attendant.

“You also have to be 100 percent sure you are in the right and are owed the reimbursement,” he said. “Armed with information, you make the best advocate for yourself. But you really, really, have to read the fine print.”

Understand that rights may differ with international flights

In the European Union , flight cancellations or long delays may give passengers the right to either a refund or a replacement flight. There may also be compensation of up to 600 euros, around $660, based on factors such as how long you waited, how much notice you were given about a schedule change, the flight’s distance, and the cause of the delay or cancellation.

The rule covers all passengers , regardless of nationality, and outbound flights from and within the European Union, including on U.S. carriers. On flights into E.U. countries, it applies only to E.U. carriers.

AirHelp, a Berlin-based flight compensation company, has a comprehensive guide outlining passenger rights in many countries.

Know you might be out of luck if the weather turns

Any compensation or help offered by the airlines hinges on whether the reason for the cancellation lies within a carrier’s control, such as staffing or maintenance issues. Air traffic control woes and the weather are not. Weather is the leading cause of delays this year to date, and “creeping delays” are the bane of every air traveler.

It may feel unfair, but “if your flight is canceled because of a thunderstorm,” said Scott Keyes, the founder of Going.com , a website that sends alerts for travel deals, “don’t expect the airline to cover your meals or accommodations.”

The Solo Trip: Explore at Your Own Pace

An illustration of a confident-looking traveler with a backpack and headphones looking up and to the left. Behind the traveler there are silhouettes of airplanes, and around the traveler there are garlands of leaves and flowers.

Solo travel has the power to transform: Think of the memoirs “Eat Pray Love” or “Wild.” But you don’t have to circumnavigate the globe or hike 1,100 miles to see why some people choose to go it alone. The freedom to explore at your own pace, open to connecting with people you meet along the way, can feel as intoxicating as a tropical breeze. But solo travel can be daunting, too, especially when problems arise. And of course, solo travelers need to keep certain safety considerations in mind.

So, are you ready to plan your adventure for one? Here’s how to get the most out of it.

Start off easy

“Keep your first trip simple,” said Carolyn Ray, who runs JourneyWoman , a website for solo travelers, and has visited more than 40 countries on her own. Overcome your trepidation by picking a destination in your own country or at least where people speak your language, she advises. Also, choose accommodations with communal spaces where you can meet others and that are close to the sites you want to see.

Wield the power of one

At even the hottest restaurants, solo diners without reservations can sometimes squeeze in at the bar. And singles can often snag discounted seats at shows and performances by looking for just one ticket close to showtime, says Kat Fleischman, 36, an American public relations professional who has been taking international solo trips since she was 18. She also advises travelers to inquire about single-occupancy discounts at hotels. Travelers on their own can also hop into faster-moving singles lines at amusement parks, filling in spots left empty by groups. Universal Studios Hollywood and Six Flags Magic Mountain , near Los Angeles, and Disney World, in Orlando, Fla., all have a handful of rides with singles lines.

Join group activities

Websites like Meetup and Fun JetSetter can help break the ice with others who share your interests. An internet search can reveal an array of options: Book dinners with locals and other travelers on the website Eatwith . Find fellow nature lovers through local groups like Alaska Outdoors , in Anchorage, which organizes hikes. Find new places to enjoy your favorite activities through sites like Pickleball NSW in New South Wales, Australia . Facebook groups devoted to people living abroad, like Spain’s Expats of Málaga group, can offer local advice and people to meet.

Some hostels and guesthouses also organize outings. You might find yourself going to a kayaking lesson, a singalong, a drag show or a dance club. The hotel chain Selina , for example, offers co-working spaces along with group outings in more than 100 locations in countries such as Peru, Israel and Thailand.

Talk to the locals

If you are eating alone, sit at the bar, where you are more likely to strike up a conversation with those around you. One trick: “Sit with an English-language book to attract other English speakers,” Ms. Ray said. Some dating apps have “friend” settings that solo travelers can use — take the usual precautions, of course, by meeting in a public place and telling others where you’re going and with whom.

Don’t overshare, and use a financial ‘safe word’

Be cautious about sharing personal information, accepting invitations or leaving your belongings with someone you just met. And consider packing a rubber doorstop to add an extra layer of security to your hotel room or Airbnb, and a loud key chain alarm, Ms. Ray said.

If you’re lost, Ms. Fleischman advises, instead of standing on the street to consult your phone, step into a cafe or a store. And rather than looking at your route on your phone as you’re walking, use your earbuds to get directions from mapping apps.

Come up with a term that only you and a chosen few people back home know, so that if you are genuinely in trouble and need money, they’ll know it’s not a criminal impersonating you . Leave an electronic copy of important documents like your passport, health or travel insurance, and itinerary with those people, too. You may also want to share your location with them using a cellphone app.

Leave space for spontaneity

“Stepping out of your comfort zone and embracing the unusual can lead to some of the most memorable experiences during your solo travels,” Ms. Ray said. Make plans that you can choose to change.

Keep a journal

Solo travel is an opportunity to “foster and cultivate your own sense of empowerment,” said Ms. Ray, and it will help to understand what you’ve learned if you keep a record — written, audio or video — of your goals, setbacks and triumphs.

The Friend Trip: Fun Without the Friction

An illustration of four smiling people joining hands in a circle around a silhouette of an airplane against a starry sky. There are garlands of flowers and leaves around them.

Whoever said a friend is a friend forever has clearly never experienced a group trip that has devolved into a maelstrom of conflicting plans and bickering over restaurant bills. Traveling with your besties can be tricky. Here are some ways to do it without anyone getting unfriended.

Invite with care

“First and foremost, you cannot travel with everybody. All your friends are not travel friends,” advises N’dea Irvin-Choy, a 27-year-old Los Angeles-based travel influencer, on her popular TikTok account. She suggests picking travel partners who share similar interests, and deciding ahead of time what kind of a trip you will be taking — relaxation, partying, adventure. “The last thing you want is for your friends to be giving each other the silent treatment on a nonrefundable excursion somewhere on a beautiful tropical island,” she explained in an email.

Poll, brainstorm, then book

You can get the ball rolling by asking your friends where they want to go and what they want to do using services like Doodle , Google Forms and Troupe . Some people prefer to use familiar spreadsheet programs like Microsoft Excel or Google Sheets to organize the plan and share it with friends. Others prefer to use apps like Hoku , MiTravel and Plan Harmony that allow group members to collaborate in the planning process with photos, maps and more. And creating an Airbnb wish list lets friends suggest lodging options for the whole group to see. Once you’re in booking mode, Mobili provides a way to see each group member’s travel bookings at once, a tool that is especially useful for larger groups.

For sorting out flight arrangements, Robert Driscoll, who owns the L.G.B.T.Q.-focused travel agency VentureOut , swears by TripIt . After making your bookings, you can forward your confirmation emails to the app, which puts them all together on one timeline. Others in the group can then collaborate with the same trip by adding their own bookings to create a group itinerary. “It’s basically a chronological compilation of all your arrangements: flights, accommodations, car rentals, restaurants, activities, tours,” he said.

Commit cash up front

When one participant on a friend trip suddenly drops out, it can throw financing for the whole trip into disarray. Hedge against those monkey wrenches by setting a firm deadline for a monetary commitment. When people put down real money, whether for lodging or activities, they’re more likely to follow through.

Trade off the captain’s hat

Use a classic schoolteacher’s trick to keep everyone engaged and share the planning burden: Schedule a rotating group leader to take ownership of each day’s activities. This person will be responsible for making that day’s restaurant and tour reservations, or simply keeping everyone on schedule. Ask each friend to share a personal desire for the trip — for example, a tour of a museum or an afternoon at the beach — and assign that person to lead the group on the day of that activity. By making everyone the driver, everyone also gets the chance at some point to sit back and be a passenger.

Automate the money flow

Tracking expenses for a whole group can expose a lot of pain points. Differing price sensitivities and priorities make things complicated enough, and that’s before you get into the challenges of pricing couples versus singles, people who join late or stay longer, or charges in multiple currencies. “I have seen so many friendships dissolve because resentment builds when one person suspects other friends are taking advantage of her financially, or not pulling their weight,” said the friendship coach Danielle Bayard Jackson , who is based in Tampa, Fla.

Apps can help make complicated calculations easy and transparent, even while the trip is still underway. Mrs. Jackson said she liked TravelSpend , which automatically converts currencies, and Splitwise , which integrates with Venmo, to “help groups manage everyone’s tabs so there’s no confusion about who owes what.” For divvying up restaurant bills, Ms. Irvin-Choy said she recommended the app Tab , which uses a picture of the receipt to track each diner’s responsibility.

Avoid the ‘travel amoeba’

Groups can easily become what Dina Vaccari, a Seattle-based traveler, calls the travel amoeba: “an excruciatingly slow-moving blob of people that doesn’t really get anywhere.” There are countless situations where the group may end up stalled — when one member runs back to grab a lost hat or needs to use the bathroom or stop at an A.T.M. Decide as a group ahead of time that it’s OK not to wait and set a time and a place to meet up again. Or use the location-sharing feature of apps like WhatsApp , so that stragglers can catch up on their own schedules and the rest of the group is free to keep exploring.

Road Trips: How to Plan an Accessible Getaway

An illustration depicts two people happily chatting as they drive along a two-lane desert road with cactuses and rock outcroppings littering the dry landscape. The driver is disabled, and is using various specialized driving devices. Rugged mountains, a full yellow sun above them, rise up in the distance.

Planning an accessible road trip is getting a little easier for people with disabilities. There are more resources created by and for the disability community, and the tourism industry is starting to recognize the value of accessible travel. As a disabled, chronically ill, neurodivergent person, I take road trips every year and have learned some tips and tricks along the way.

Renting a vehicle

Most major car companies offer adaptive driving devices for their vehicles at no additional cost. Enterprise , for example, offers hand controls, left foot accelerators, pedal extenders and spinner knobs to facilitate steering. Budget can provide hand controls, spinner knobs, a panoramic mirror, swivel seats and transfer boards. Be prepared to request adaptive devices at least three business days in advance.

For a wheelchair-accessible van with a ramp or a lift, rent from a mobility company like BraunAbility , one of the largest builders of wheelchair-accessible vans in the country, with rentals at many locations. MobilityWorks , an accessible-vehicle and adaptive-equipment dealer, has rental locations in 34 states. AccessibleGO , which offers a one-stop shop for adapted rental cars and wheelchair-accessible vans, has agreements with 100 wheelchair van rental locations nationwide; request a quote on their website. For accessibleGO’s rental cars, you can request hand controls and a spinner knob at checkout.

Route planning

You can use Google Maps, Waze and MapQuest for initial accessibility research using photos and street view. Google Maps provides directions for some wheelchair-accessible pedestrian and transit routes.

Sites such as Roadtrippers and Furkot can plot an entire itinerary. While these websites are not disability specific, they are invaluable tools. (Roadtrippers does have a wheelchair-accessible check box in the search function.) You can filter by types of destinations such as national parks or museums, and search for hotels and campgrounds. Furkot allows you to input how long you want to drive each day, whether you want to travel on Interstate highways or take more scenic roads. The app will determine the best route and length of time between stops, and suggest where to stay overnight.

Finding lodging

While hotels and other accommodations are required to comply with the Americans With Disabilities Act, many hotels do not meet all accessibility needs. Most of the booking sites list hotels with accessible rooms for those with mobility, hearing and vision needs, but this information is not always verified. Do additional research on review sites and look for photos. Hyatt, Marriott, Hilton and Fairmont hotels offer allergy-friendly and scent-free rooms in some locations. Call the hotel to verify accessibility and to make sure a specific room is reserved for you.

Vacation rentals are typically not required to be A.D.A. compliant, but some do provide accessibility information. Airbnb recently rolled out an adapted category with accessibility search features and homes that have been scanned for accessibility. Review photos and contact the host for more information. Some hosts will make accommodations, such as changing the cleaning supplies or shifting furniture, but document your request using the in-app messaging system so that customer service can help if you run into issues.

Wheel the World is an accessible travel agency offering bookings at over 3,000 verified accessible hotels in the United States. The hotels have been reviewed in person by trained assessors; only those that meet the criteria are listed. Sign up as a disabled traveler or a companion and complete a personal profile that includes options for a variety of disabilities and accessibility needs. The site will provide listings that match your profile with partial, adequate and outstanding match options.

Food and medication

There are a variety of options to keep food or medication cold while traveling. Electric coolers can plug into your vehicle’s 12-volt outlet, but pay attention to the type of cooling mechanism — the less expensive versions are usually thermoelectric and will cool only to about 30 degrees below ambient temperature (if it is 70 degrees in the car, it will cool to 40 degrees). Compressor coolers are more expensive but maintain normal refrigerated temperatures.

Many hotels provide mini-refrigerators. When you know you will be stopping somewhere with a fridge almost every night, layer large ice packs and supplies in a cooler, then top them with another insulating layer like a cooling bag. This keeps everything cold for a couple of days at a time.

It’s also a good idea to travel with a single-burner cooktop — electric to use inside, or propane to use at rest areas and campgrounds — and a camp mess kit so that you can safely cook meals.

Some of the best apps to find food, restaurants and grocery stores that accommodate dietary needs are Fig for allergy-specific options, Happy Cow for vegan-friendly options and Find Me Gluten Free for celiac-safe spots. Add your favorite options to the route-planning app so that you know where to stop.

Finding activities

In addition to the apps mentioned in the route-planning section, state and local tourism organizations are good sources for accessible destinations.

National parks and monuments, which are required to meet federal accessibility guidelines, typically have visitor centers and recreation sites with accessible features. Each park website has information, as well as programs and services within the park. While accessibility varies, you can usually find information on wheelchair-accessible trails and campsites, tactile and audio features, assistive listening devices, and American Sign Language interpreters.

At state parks, accessibility features may not be consistent, but you can usually find some information on each park’s website.

Apps like AllTrails list wheelchair-friendly trails across the country, but the information may not be verified, so contact the park or land manager for verification. Among the parks with notable accessible trails are Redwood National and State Parks, North Cascades National Park, Badlands National Park, and Great Smoky Mountains National Park .

Syren Nagakyrie, the founder of the nonprofit Disabled Hikers and the author of “The Disabled Hiker’s Guide to Western Washington and Oregon” and “The Disabled Hiker’s Guide to Northern California,” among other guidebooks, leads group hikes and conducts assessments throughout the United States.

Traveling Light: How to Pack a Carry-on

An illustration depicts the back of a person with curly dark hair and headphones wearing a backpack that is transparent. The items inside -- sneakers, clothing, separate small bags containing things like glasses, toothpaste, medications -- are all neatly arranged. The person is standing in a windowed corridor, and, in one corner of the illustration, a plane can be seen rising in the sky.

For some travelers, the mere thought of packing a carry-on bag can sour even the most potent vacation anticipation . But packing light can also be a creative endeavor that helps build excitement for your upcoming getaway. And with fees for checked bags on the rise, it makes economic sense to master the art of packing a carry-on. Here are some tips on how to save space — and your sanity.

Get in the minimalist mind-set

If you tend to over-pack, begin by thinking about why you’re traveling in the first place. Doing so may help you focus on the many sights, sounds, scents and tastes you’re about to experience instead of the many outfits you’re unable to cram into your bag.

“It’s all about the mind-set,” said Pauline Frommer, co-president of the Frommer’s Guidebooks and Frommers.com , who has not checked a bag in more than 20 years. “When you’re traveling,” she explained, “it’s more about you seeing the world than the world seeing you.”

Pack colors that coordinate so you can bring fewer items yet still have options, like re-wearing the same pants with various shirts. Darker colors mean a stain won’t render something unwearable. And invest in some technical clothing. Such pieces keep you warm without being bulky, are easy to move in, have pockets for necessities like glasses and cellphones, and resist water as well as odors so they can be worn more than once. Many outdoor apparel brands ( Patagonia and Arc’teryx , to name a couple) make clothes that are great for hiking yet sleek enough to dress up when the sun goes down. Just pack some eye-catching accessories.

“I tend to maybe throw in a necklace,” Ms. Frommer said, which she wears on top of her day clothing “to make it look more dressy.”

Choose your bag

There is no perfect carry-on for everyone. To determine the bag that’s best for you, ask yourself how you’ll be using it. Will you be carrying it long distances, through subway turnstiles and city streets? Or will you typically be rolling off a plane and into a car? Bags with wheels tend to be less taxing on your body, though if you’ll be taking public transportation or flights of stairs, a backpack or lightweight duffel can keep you hands-free and may make for smoother transitions. Also consider the things you’ll be bringing. Structured, harder luggage is often best for keeping dress clothes wrinkle-free and organizing unwieldy items like high heels. That said, a soft duffel bag without wheels has a better chance of being able to squish into an overhead bin.

Nerissa Settie, who, as the butler executive at Raffles Doha in Qatar trains the butler team and oversees day-to-day operations, wrote in an email that “each option offers a different benefit,” with duffel bags providing more depth, and wheeled bags providing more compartments and less strain on your shoulders. If you opt for the latter, buy a bag with four wheels, Ms. Settie advised, which is easier to maneuver along an aircraft aisle.

Whatever bag you choose, know the rules. Carry-on bag dimensions vary by airline, so be sure to check your specific airline’s size and weight requirements, including those of any connecting carriers.

Also pay attention to your route and fare class, which can affect the number of bags you’re allowed to carry on, as well as their weight. And remember: While your bag may comply with the carry-on policy, that doesn’t necessarily mean you’ll be allowed to bring it on. For instance, if you’re in a low boarding group, you’re more likely to have to gate-check your bag. With that in mind, keep essential items like medicines in a small bag that can easily fit under the seat in front of you. If you’re unsure about whether you’re allowed to pack a particular item, check out the government websites for the places you plan to travel through, such as the Transportation Security Administration’s What Can I Bring? page and the European Commission’s Information for Air Travellers page.

Know when to fold ‘em

When it comes to packing your clothes, the question is: Should you fold them flat or roll them? Ms. Settie recommends rolling because it uses less space and results in fewer creases. That’s easy enough with T-shirts, but what about a suit jacket? The butlers at Raffles Doha use a technique that involves turning one shoulder of the jacket inside-out and then tucking the opposite shoulder inside it, aligning the sleeves and then folding the jacket in half while inside-out, which minimizes wrinkling and helps protect the outer layer of the jacket (Ms. Settie shared instructions here ). Or simply wear your blazer onto the plane, something Ms. Settie suggests because jackets and jeans take up a lot of space and weigh more. Besides, she said, doing so gives you “the added benefit of traveling in style.”

As you place items in your bag, think about balance. Put heavier items, like shoes, at the bottom (near the wheels, if your bag has them). Ms. Frommer said she typically packs two pairs and stashes things such as socks and jewelry in them.

Clothing should go toward the top of your bag to reduce creases created from weight, with jackets going in last, Ms. Settie said. You can also add a layer of protection from wrinkles by putting skirts and blouses in plastic dry cleaning bags before folding them flat and then placing them at the top of your bag.

Borrow and buy

A bit of research ahead of time can free up a lot of room. Call your hotel or vacation rental to find out if items like hair dryers and sunscreen are provided so you don’t have to pack your own, and ask if they have washing machines or offer cleaning at reasonable prices.

And don’t worry about packing for every possible eventuality. Buying practical things while you’re away can be great fun. It’s an opportunity to talk with locals, try regional products (like the affordable beauty elixirs found in Parisian pharmacies) and, of course, bring a few treasures home, thanks to all that room that’s left in your bag.

Travel Website Content Key Ingredients

April 20, 2023

Are you tired of writing travel content that fails to attract readers?

Does your website struggle to stand out among the sea of competitors in the travel industry?

If you're nodding your head in agreement, then you're not alone.

In the world of online travel writing, creating engaging and informative content that resonates with your audience can be a challenging task. With so many travel websites competing for attention, it's easy to get lost in the crowd.

But fear not, because with the right ingredients, you can craft content that not only stands out but also drives traffic and conversions.

In this blog, we'll discuss the 10 key ingredients you need to create compelling content for your travel website.

So, whether you're a seasoned travel writer or just getting started, this blog will equip you with the knowledge and skills to make your content shine.

Let's get started on the journey to creating exceptional content writing for travel websites!

1. Captivating Headlines

The first element of travel writing that can help you connect with your readers is a captivating headline.

Your headline should be attention-grabbing , informative, and relevant to your content. It should entice your readers to click on your article and read more.

Some examples of great travel headlines include "10 Reasons Why Tokyo Should Be Your Next Travel Destination" or "A Foodie's Guide to Eating Your Way Through Italy."

2. Description of Places and Experiences

Another essential element of travel writing is a detailed description of the places and experiences you've encountered.

You want your readers to feel like they're right there with you, so use vivid language to describe the sights, sounds, smells, and tastes of your destination.

Take your readers with you on a journey and make them feel like they're experiencing everything alongside you by making your content authentic with these details.

3. Use of Sensory Details

Incorporating sensory details is another powerful tool for travel writers.

By using sensory language, you can help your readers imagine themselves in the places you're describing. You can use words that appeal to all five senses, such as the salty smell of the sea, the warm sun on your skin, the crunch of snow underfoot, the taste of local cuisine, and the sound of bustling crowds.

Sensory language helps transport your readers to the location you're writing about and makes them feel like they're experiencing it firsthand.

For example, instead of saying "the beach was beautiful," try saying "the soft white sand felt warm between my toes, and the salty ocean breeze carried the sound of seagulls overhead."

4. Personal Narratives

One of the most effective ways to connect with your readers is by sharing personal narratives.

Travel writing is all about your personal experiences, so don't be afraid to share your thoughts, feelings, and emotions. Share your ups and downs, your challenges and victories, your fears and surprises.

By creating personalized content , you'll create a connection with your readers that goes beyond just the destination.

5. Unique Perspectives

Offering a unique perspective on a destination or experience can also help you connect with your readers.

Whether it's a hidden gem that most tourists miss or a different way of experiencing a popular attraction, providing a fresh take on things can make your content stand out.

Share your insider knowledge or your unconventional approach to travel, and your readers will appreciate your authenticity. Another way to offer a unique perspective on a destination or experience is by delving into its lesser-known history or culture.

By sharing stories and insights that are not typically found in guidebooks, you can give your readers a deeper understanding of the place they are visiting.

For instance, you could explore the origin of a local festival or highlight the contributions of a little-known artist to the city's art scene. This kind of insider knowledge can make your content more engaging and memorable for your audience.

6. Cultural Insights

Travel writing is also an opportunity to share cultural insights and promote cross-cultural understanding.

By learning about and sharing the customs, traditions, and beliefs of the places you visit, you can help your readers gain a deeper appreciation for other cultures.

Share the history of the places you visit, highlight local customs, and showcase the diversity of our world.

7. Local Recommendations

Providing local recommendations is another way to connect with your readers. People love insider tips and recommendations, so share your favorite local restaurants, cafes, bars, and attractions.

Give your readers an authentic local experience, and they'll thank you for it. You can also recommend local events and festivals that are upcoming in your area. Whether it's a music festival or a food fair, people love to know what's happening around them.

Another great idea is to suggest lesser-known places of interest that are off the beaten path. This could be a hidden hiking trail or a unique boutique that only locals know about.

By sharing these hidden gems with your readers, you're not only providing valuable information but also encouraging them to explore and discover something new.

8. Historical Context

Adding historical context to your travel writing can also help you connect with your readers. Share the fascinating stories behind the places you visit, the people who lived there, and the events that shaped their history.

By adding historical context, you'll give your readers a deeper understanding of the places you visit. In addition, historical context can also help readers appreciate the significance of the landmarks and monuments they come across during their travels.

For example, when visiting a medieval castle, providing historical context could help readers understand the role it played in the surrounding community and the battles that might have taken place there.

Similarly, when exploring ancient ruins or archaeological sites, sharing the historical significance of those sites can help readers visualize what life was like for the people who once inhabited the area.

9. Humor and Wit

Finally, don't forget to add a little humor and wit to your travel writing.

Whether it's a funny anecdote or a witty observation, adding some levity to your content can make it more enjoyable to read.

Travel is an adventure, and adventures are full of surprises, so don't be afraid to share the humorous moments along the way.

10. Call to Action

Every piece of content should have a call to action, and travel writing is no exception.

Encourage your readers to take action based on your writing, whether it's booking a trip, trying a new restaurant, or learning more about a destination. Your call to action should be clear, concise, and relevant to your content.

Travel writing is a powerful form of storytelling that can transport your readers to different destinations and cultures. By incorporating the 10 elements of travel writing discussed above, you can create content that is engaging, informative, and memorable.

So whether you're a seasoned travel writer or an aspiring one, remember to use captivating headlines, sensory details, personal narratives, unique perspectives, cultural insights, local recommendations, historical context, humor and wit, and a clear call to action. With these elements, you can connect with your readers and inspire them to explore the world.

If you're an aspiring travel writer, don't be afraid to start small. Write about your own experiences, share your thoughts and feelings, and practice incorporating the 10 elements of travel writing into your content.

With time and practice, you can hone your skills and become a great travel writer yourself.

So what are you waiting for?

Start writing today!

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A Guide to Content Writing for Travel Websites in 2023

David kovacs.

January 3, 2022
17 Comments

1. Do your research

Create an outline

Before you even start doing your research, it is extremely important to always make an outline for the entire article. Making a list of ideas or topics is necessary if you want your content to have a good flow and without clutter.

Doing research as an expert

You can write your content as an expert in the travel niche. However, if you present yourself as an expert, you have to prove yourself and explain why you know all those information you’re providing. You have to include data and statistics in your content to prove your point.

Using data and statistics throughout your content has a dual-purpose.

First, you are providing information from reliable sources. You will gain the trust of your readers because you are presenting a piece of content that is accurate.

Second, when you are using data and statistics from other sources, you are of course ‘linking out’ to those sources. This will have a positive impact on your content in terms of SEO in the long run.

Doing research as someone looking for answers

Another way to approach your research is to come off as a regular person looking for a solution to a problem. You could think of yourself as someone who wants to help a friend finds the best hotels in Hawaii or Budapest. Doing research this way is quick and simple. Answers are usually spread across the internet through forum posts and YouTube videos.

2. Write an amazing headline

Why do you need headlines that grab peoples attention?

A headline that turns heads or sparks someone’s interest is as important as the content itself. If no one clicks on your headline, then your just wasting time creating content.

Cosmopolitan magazine uses sexy headlines that entice people to read their content. If you’re an email marketer, the phrase you use in the subject line makes a big difference as to whether people will open your emails or not.

Likewise, you need to write catchy headlines so people will click on your webpage on Google’s search results. The point here is to get people to take that next step and read your content.

So how do you write headlines that are so appealing that people not only want to click through but read the rest of your content?

Tips on writing amazing headlines

1. Headlines with 6 to 7 words perform better

According to Neil Patel , blog post titles that are too short or too long won’t do justice to your precious content.

Titles that are too short won’t be able to tell your readers upfront what your content is all about. On the same note, titles that are too long tend to be overwhelming to your readers. No one wants to click on a headline that looks like a long sentence.

2. Use adjectives within your headline

Adjectives can make your headline more attractive to your readers. Some of the adjectives you can use are “unbelievable”, “incredible”, “top”, “best”, etc. With adjectives, there’s a huge chance more people will want to click on your headline.

3. Add the current year within your headline

Although this may not be applicable to all of your posts, adding the current year within your headline will tell your readers that your content is updated or “fresh.” This strategy works better if your content is about “guides” or if it’s a “how to” article.

Surely you have read some of these in the search results, “updated 2020” or “best travel sites in 2020”. People will most likely click on a headline because it’s fresh. Who would want to read on outdated content?

4. Get to know your readers

You can start on getting to know your readers at the comments section on your post. There would always be someone who will leave a comment after reading a post. You can start on getting connections from there.

Once you get to know who your readers are, you’ll have an idea on how to create headlines that relates to them. You’ll have an idea of finding the best travel topics for your content.

If you’re a travel writer , you can ask your readers about the problems they encounter when they are traveling.

Content that provides a solution to a problem especially on a specific niche tends to get more clicks. Not only that, your readers might share your content on social media. This means more exposure for your content and more leads for your business.

3. Focus on the topic only

When writing content for your travel business, it is best to focus on one topic or message. Considering that you already have the topic, the next step is to write the first sentence and your ‘answer paragraph’.

The first sentence

Your first sentence should contain the keywords that you want to rank for. You should cleverly insert those keywords in your first sentence where it fits naturally. Don’t insert keywords just for the sake of putting them in the first sentence.

Your first sentence should be either a single message or a question that needs an answer.

Answer paragraph

The ‘answer paragraph’ is just a quick summary that answers the question raised from your first sentence. Or it could be the solution to a specific problem. You only need three to four sentences for your ‘answer paragraph’ when you’re

From there, you need to create a list of subheadings or subtopics to further expand your content while focusing on one single topic.

4. Grab reader’s attention

First impressions last

As the saying goes, “you only have one opportunity to make a great first impression.” Well, this is also true when it comes to writing content. Your introduction is that one opportunity.

If your introduction doesn’t capture all of your reader’s attention, then this will not motivate them to continue reading your content.

Luckily, there are some tactics you can use to captivate your readers using your opening sentence.

Opening sentences that grab the reader’s attention are often called ‘hooks’. There are several ways you to use this in content writing for travel websites.

One way is to ask a series of intriguing questions.

Notice the word ‘intriguing’ here. Don’t just ask random questions that don’t have a purpose. Likewise, do not ask your readers if they want to learn something. Also, don’t ask them if they want to hear a story.

Make your opening sentence so intriguing that leaves your readers wondering what in the world are you talking about.

Data and statistics

In addition, you could also share statistics involving numbers. Such as “57% of internet users talk to more people online than they do in real life.”

Other ways of creating a great ‘hook’ are using:

a surprising fact,
a super descriptive setting,
some catchy dialog,
a flashback, or
just diving right into the action.

Diving right into the action means giving your readers a short summary of your message.

Or a short paragraph with the first sentence that raises a question. And then two succeeding sentences that directly answer that question.

Of course, no matter how direct the answers are, two sentences aren’t enough to satisfy your reader’s curiosity. They will eventually continue reading the rest of your content.

An effective strategy in content writing for travel websites is trying to grab your reader’s attention. This will keep visitors reading until the end of your post, which is good for SEO. This will tell the search engines that your website’s content is helpful to internet users.

The longer your readers will stay on your website is one of the new ranking factors in SEO.

5. Write an engaging content that people are willing to share

Here’s why engagement is also an effective strategy when it comes to content writing for travel websites.

Do you spend time on Instagram? Facebook?

Well, you might have been clicking ‘LIKE’ on those photos, right?

But you don’t just ‘like’ those photos because they look nice. It’s also because you admire the people who uploaded them. You think you have a personal connection with them. You feel as if you are involved in their lives.

‘Liking’ their photos is like sending them a message that you like what they’re doing. You feel you’re rooting for them and you wish them to do well. You want them to keep going because you think they’re doing a great job. And you can’t wait to see what they’ll upload next.

On the other hand, you may follow a couple of professional photographers on Instagram but you don’t always like their photos. No matter how stunning those photos look, you seldom hit that ‘LIKE’ button.

It’s because you don’t know who they are and where they’re from. You don’t know what they want to do with their lives. You just know that they take good photos. But you have no reason to engage. Their photos aren’t giving you any value at all. Why would you give something back?

So try to have your content writing for travel websites on a more personal level. Something that makes your readers feel they are connected with you. Tell them a little about your life, your struggles as a travel writer, and what you’re doing at this point.

Here are the travel content ideas you can use.

When writing content, always try to develop a connection with your readers.

Here’s a sample sentence.

“I’m sitting here at the airport and thinking, why do other people’s luggage gets delayed or lost?”

“I did some research and here’s what I’ve found.”

This is like telling your readers that you’re also a traveler and you’re creating this content for them. You’re looking for a solution to a problem that many travellers face every day.

Again, the idea here is that you’re not coming as generic like the rest. You’re coming instead as somebody who has wondered the same thing. Somebody who looked around the internet to find the answers. You then put those answers together into one useful post.

But how do you create content that people are willing to share?

It’s all about the headline. Great content does affect how many social shares you’re getting. But it’s the headlines that drive people to share your content.

Neil Patel did some tests about headlines. He learned that 8 out of 10 people will read your headline. But only 2 out of 10 people will read the rest of your content.

How do you write headlines that get a ton of social shares?

You already know the tips to make an amazing headline. But here’s one last tip to make your headlines go viral.

Go to forum sites like Reddit and Quora and type in the keywords related to travel. They will show you some popular articles. This will give you travel content ideas for your next post.

Look for an article that has a list such as an article that breaks down 7 ways to do X, Y, Z within the travel niche. You can take that list and expand those 7 ways or topics through research. You can make those topics as subheadings for your new content.

6. Target keywords using Google Keyword Planner

Your content must always drive traffic to your website every time people do a search. This is where your keywords come in. But be sure to base those keywords from topics that can really target them.

Secondary keywords or long-tail keywords are as important as your primary ones. They give your content an even higher chance of getting found with every search.

You can use the Google Keywords Planner not just to help you find the keywords you can target. You can also do a ‘mix-and-match’ with your keywords as well. This is another way of looking for keywords variations you can use with your topic.

7. Optimize the content

Here are some quick tips on optimizing your content.

Optimize your title

Insert your keywords not just on your headline but also in the ‘title tag’. They should always be present in the ‘meta tags’ (or meta description) and the header tags as well. Header tags are the subheadings or subtopics of your content.

Remember to always use a title that grabs the attention of your readers. The title is the first thing they will see and if it’s enticing enough — they will keep reading.

Optimize your images

The one thing that would deter your customers the most is a slow-loading webpage. There are a lot of things you can do to increase the page speed with plugins but the biggest killer are images.

So resize your images and compress them. There are online tools for compressing and re-sizing such as TinyPNG and befunky.com.

Be direct with your writing

People don’t have to read fluff content to find what they want to find. Be clear and direct. Remember to tell them why they need your product or service and how it will benefit them.

Distribute your keywords to every part of your content; from the headline to your summary.

Put your primary keywords in the:

Headline (Heading 1)
Heading 2 and so on…
first paragraph

8. Use Yoast plugin for WordPress to improve SEO and readability

The readability for posts is a key factor for holistic SEO strategy. You probably already know about holistic SEO and how important it is to write quality content. Quality content needs to be original and relevant to your readers but it should also be easy to read.

What is content that is easy to read?

A readable text is a text that is well structured. It should have an introduction, a body that conveys your message, and the conclusion. Within this bigger structure, the text needs to be divided up further into paragraphs that reflect your ideas and arguments.

These paragraphs need to precede with subheadings. That clearly states the content of each paragraph.

Furthermore, make sure to start each paragraph with a topic sentence. The topic sentence is the most important sentence of that paragraph. It will give the reader an idea of what the whole paragraph is about. The following sentences on that paragraph will then elaborate on that topic sentence.

In addition to these structural elements of your texts:

Structural elements

Subheading 1

You also should consider stylistic elements:

Stylistic elements

Go for short and sentences
Use transition words
Use simple words

Your texts should be pleasant to read. So whether it comes to your choice of words or sentence structures, go for short and clear ones, rather than long and convoluted.

Transition words

Write sentences that are not too long and that are clearly marked by transition words. Examples of transition words are “in contrast”, “In addition”, and “therefore”. Transition words give your readers direction when reading your content.

Finally, don’t go overboard with complicated terminology. Don’t stuff your sentences with long, hard-to-read words. Instead, use simpler words to achieve the same effect.

Why is readability extremely important for SEO?

Most importantly, you really want to focus on your audience, especially their reading experience. You want to write an article that is well-structured and pleasant to read. You want your readers to understand the message of your post quickly and without too much effort.

That way, you will not only entice readers to click-through from the search results to your website, but they will also be more likely to stay on your website.

Making your text more readable is not about dumbing down your content. It’s about making your posts as accessible as possible. It’s about avoiding unnecessary complexity in your writing.

You can still tackle complex issues on your post. But it’s the part of the writer’s job to breakdown complex ideas and make them clear and easy to understand.

And then there’s also Google’s ranking algorithms to consider.

Google is becoming smarter and smarter in how it evaluates websites. To determine the topic of the page, it will make use of the same factors that human readers use. For example, it will pay attention to the headings and subheadings to determine the topic of the page.

Another effective strategy in content writing for travel websites is readability. This can really help rank websites as well as provide a good reading experience. This is why Team Yoast added the readability analysis in the plugin.

This analysis consists of various assessments that will check the structure of your content, as well as the various elements of your writing style.

Your content will get feedback with green, red, and orange bullet points. The colored bullet points will lead you to the areas of your content that still need improvement. That way, you can be sure you’ve got all the important points covered when it comes to the readability of your content.

9. Content length

So, how long is the average length of a page or content should be?

Keep in mind that longer content always wins. The average Google first page result contains 1,890 words.

Gone are the days when we could rank for 300 words. At present, we need to have longer content. And by longer content doesn’t mean filling our them with random text.

You need to explore a topic with more depth so you can elongate that piece of content. That way you are thoroughly covering the topic at hand to make your piece of information better than your competitors.

Also, there should be no fluff. You should produce meat with a purpose so Google can say, “without a doubt, this is the best piece of content on the internet!”

10. Aim to convert

You’re working hard to get your website rank higher than your competitors. Your creating amazing content using the targeted keywords you want to rank for.

But sometimes, you’re too busy with SEO that you forgot why you’re here for in the first place — to convert visitors to become customers for your business.

What is a conversion?

Conversion can be in many forms such as call-to-action (CTA), landing pages, forms, pop-ups, and even live messaging. Your conversion process is how you can turn an anonymous visitor into a customer.

How to make your content help in conversion?

It is typically by offering something that visitors want. This offer should be something that is helpful to them.

‘Helpful’ as in helping them solve their problems. ‘Helpful’ in a way that they can better determine a solution. Usually, content offers are used for this exchange.

Your content should encourage visitors to take your offer. If someone is on your website and sees an option to download a free guide, they may be willing to give their information, like their email address. As long as they see value in it.

In conclusion, you don’t have to create content that does well in the search results. You just need to create content that teaches people to do well in their everyday lives. And this is by far — the best way to sell.

11. Edit your final content

When you think you’re done with all the research and you have put the pieces of your content in their proper arrangement, it is now time to proofread. You need to proofread and edit your content so you can be sure it is of high quality when it published.

Here are tips on proofreading:

Try to speak out loud about what you’re reading. This is a good way to spot errors in your writing.
Two heads are better than one. Try to have somebody read your draft. He or she might spot errors you have overlooked.
After proofreading your draft, try to walk away for a while and then go back and look again for errors.
When you think your draft is ready to go, run it on plagiarism checkers to make sure it doesn’t get any Copyscape hits.

Nowadays, travel websites with 500 word-content that are no longer dominating page 1 of Google’s search results. For your content to perform better than your competitors, you need to create content that is in-depth. Content that visitors find useful and that they are willing to share with their friends and families. That right there is the product of effective content writing for travel websites.

Do you have any other content writing tips?

Grow Your Travel Business with SEO

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17 thoughts on “A Guide to Content Writing for Travel Websites in 2023”

Amazing content writing strategy on Travel Websites. It really helped me in creating my client’s website. Thank you so much.

Thanks for the comment Amit, I am glad that you’ve found it useful. 🙂

amazing thank you for this explain ..

Very informative article. Thank you very much.

Thank you Alina!

Hey- Although this is an amazing guide, it is more focused on travel blogs. I was looking for a guide to help me write engaging tour content which include an overview, some highlights , itinerary (what you’ll do). I am a non English speaker travel agent and it’s really hard for me to write content in a foreign language since I don’t find the correct words and phrases that can flow correctly so the potential client can be interested in our activities. I also didn’t find any guide out there about this topic. Can you help me out? I will be extremely grateful Cheers!

Hello Mauricio! Thanks for your comment. Please send us an email and our team will help you with some tips and tricks ([email protected]). Cheers, David

Is this comment realy writen by you Mr. M….but you say you’re weak in your second language… I don’t think so. If you try you could achieve.

Thanks Ramzy!

Thanks for sharing the great post. Looking forward for more posts.

Really contented after reading your content. This write-up answers more than 90 percent of my questions I had regarding creating a travel-content.

Hey David, What a blog it was! It was quite useful for any travel blogger. I’m sure it will definitely goona help everyone. Thanks again

Hello Amit, thanks!

Doing SEO for a tourism industry or related website is one of the great experience. You have described well about all the points for leisure industry. Subscribed your blog.

Thank you Ravi!

Travel content takes off on YouTube

What do Kobe Bryant, Disneyland and WestJet Airlines have in common? They're all featured in some of YouTube's most-viewed travel videos. In recent years, online video has proven to be a powerful channel for information, education and entertainment, particularly in the travel and hospitality industry, where we've seen impressive growth. According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they're thinking about taking a trip. What exactly are travelers looking for? What's popular? What content are they watching? Here's what we found.

Travel content has proliferated as people around the world share their experiences and seek inspiration for their next adventure. Every month, more than one billion people visit YouTube to watch more than six billion hours of video, making YouTube an ideal place to explore how travelers interact with video content. 1 According to a recent study Google conducted with Ipsos MediaCT, two out of three U.S. consumers watch online travel videos when they're thinking about taking a trip. 2 But what are travelers looking for? What's popular? What content are they watching? To find out, we analyzed aggregated and anonymized views of travel content on YouTube in the U.S. from early 2012 to early 2014. For the purposes of this research, we define "travelers" as those individuals who engage with or search for travel content on Google.com and/or YouTube. Overall, our findings have big implications for marketers looking to connect with travelers, regardless of category.

Videos influence travel decisions

YouTube data shows that travelers are spending more time watching online videos than ever before, with views of travel-related content up 118% year over year (YoY). According to the data, travelers are increasingly using mobile devices to consume travel-related videos anytime and anywhere; in 2013, mobile devices accounted for roughly 30% of all travel video views, with mobile viewing up 97% on smartphones and 205% on tablets, YoY. 3

Across devices—desktop and mobile—travelers are consuming travel-related videos around the clock. Nearly half are viewed during prime time (3:00—10:00 p.m. PST). 4 While desktop users tend to watch videos throughout the day, smartphone and tablet users tend to tune in during the evening hours.

Travel Category Views on YouTube by Device (in PST)

Think with Google

Source: YouTube Data, 2014, United States.

Share this page

What's piquing their interest? Eighty-eight percent of YouTube travel searches focus on destinations, attractions/points of interest or general travel ideas. 5

Much like the seasonality we see in the industry overall, travel search activity on YouTube peaks in July, with smaller spikes in March and October. While a large percentage of Google.com travel searches are brand specific and based on purchase-intent activity, searches on YouTube generally occur earlier in the travel-planning process.

Top 1,000 Travel Queries

Source: Google Data, March 2013–March 2014, Search Query Volume, United States.

Compelling content grabs travelers' attention

While travel watchers on YouTube are interested in community-generated content, the majority of travel-related views (67%) are for brand or professionally released videos. In fact, views of branded videos are up 394% YoY, and we see companies with a strong brand presence, such as Turkish Airlines, Disney Parks & Resorts and Expedia, making the most of this opportunity. 6

Travel Video Views by Content Type

Source: YouTube Data, 2012 and 2013, United States.

Viewership across travel categories increased significantly YoY. While most are tuning in to watch videos about tourist destinations and attractions (40% of the total travel views), the largest growth can be seen in the cruises and charters category, up an impressive 262%. 7 This rise is due, in large part, to an increase in videos from companies such as Carnival Cruise Lines, Viking River Cruises and Princess Cruises.

Primary Categories of Travel Videos on YouTube

Travelers are looking to sustain a connection

Travelers want to do more than just watch videos on YouTube; they want to connect with creators and brands. In 2014 year to date, subscriptions to top travel channels on YouTube have increased 106% YoY. 8 And these subscribers watch 86% longer per view than nonsubscribers do. 9

They're also extremely interested in hearing real-life stories. Nearly half of the travel subscriptions are to vlogs (video blogs) that feature personal travel experiences.

Percent of Travel Channel Subscriptions by Format

Source: YouTube Data, March 2014, United States.

Travel vlogs, in fact, receive 4x more social engagement (likes, comments, shares, favorites and subscriptions) than other types of travel content on YouTube. 10 Travelers tend to find them more engaging on a per-view basis.

People of all ages subscribe to YouTube travel content. Fifty percent of travel channel subscribers are aged 25 to 64, while 38% fall in the 18 to 24 age range. 11 The younger audience tends to favor travel vlogs, suggesting they have more of an interest in "authentic" content. Perhaps they're living vicariously through their fellow YouTubers, or, at the very least, getting inspired to travel.

The 25-to-64-year-olds seem to be interested in a broader range of content relevant to frequent travelers. Often these are videos associated with decisions further down the travel purchase path, such as brand information, reviews and tips.

Travel Channel Subscribers by Age Group

Going beyond travel content

It's not all about travel for these YouTube visitors, though. Three in four come to watch videos related to their interests, hobbies or particular topic. 12 Travelers often watch content in categories closely related to travel, such as restaurants, spas and food and drink. Compared with the average YouTube user, travelers are 18x more likely to watch videos about restaurants, for example. 13

As we can see from the chart below, they're also interested in viewing videos about categories tangential to travel such as finance, extreme sports, home and garden, and autos and vehicles. Interestingly, they're less likely to engage with content about computer and video games, comics and animation, and hair care.

Likelihood of Watching Videos in Other Categories

Travel videos drive brand buzz

Viral videos aren't just for the twerkers, laughing babies and anything animal related (for those "aww" moments). There's virality in the travel category as well. That's because travelers, like any other YouTube users, enjoy sharing their favorite videos with friends and family.

Looking at travel videos that have gone viral (defined as content created to drive buzz that's not overly transactional and generated 500,000 views or more), we can see that airline companies account for most of the views (76%). 14 Turkish Airlines' "Kobe vs. Messi" series, Virgin America's "#VXSafetyDance" and WestJet's "Christmas Miracle: Real Time Giving" are great examples of videos that are engaging, fun and, at times, touching. Airlines have embraced video as a powerful differentiation tool, one that allows their brands to stand out and be creative with a range of topics.

Nineteen percent of viral video views come from destinations, which include brands such as Disney Parks & Resorts. Two standout examples from Disney Parks are "Grumpy Cat Finds Her Disney Side" and "Disneyland Musical Marriage Proposal."

While a viral video can rack up millions of views (if you're lucky), views are just one measure of a video's success. Shares, subscribers gained and other online actions are important as well.

Implications for marketers

Across industries, advertisers are increasingly embracing online video to drive awareness and engagement, and this trend is only expected to accelerate. For travel advertisers, online video is a powerful way to convey excitement about a destination, product, service or brand. From 2012 to 2013, uploads of travel-related videos (both brand/professionally released and community generated) grew by 190%, and growth in travel video uploads overall outpace those of other major categories on YouTube. 15

Here are a couple of brands that have recently embraced the video opportunity and found success:

Key findings

Our research revealed that travelers:

Spend more time than ever watching videos on YouTube
Use YouTube as a primary source for travel inspiration
Watch travel videos across devices
View content across all of YouTube's travel categories
Ages 18 to 24 subscribe to content focused on inspiration for future travel (video blogs)
Ages 25 to 64 subscribe to content to help them plan current travel (reviews, travel brands and travel networks)
Watch video content in other categories during travel research (restaurants, spas and beauty services, finance, extreme sports, and cooking and recipes)

The bottom line

As digital video becomes an even bigger part of the traveler's journey, it's increasingly important for advertisers to seize the opportunity. A strong video strategy can help brands reach, inspire and engage today's digitally savvy traveler in more ways than ever before.

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Building a youtube content strategy: lessons from google brandlab, staycations: the most popular destination this summer is in your backyard, how mobile influences travel decision making in can't-wait-to-explore moments, travel booking trends revealed in let's-book-it moments, the future of travel: new consumer behavior and the technology giving it flight, hailey crowel, haley gribben, sources (15).

1 "Statistics." YouTube. n.d. Web. 9 July 2014. 2 Google/Ipsos MediaCT, "The 2014 Traveler's Road to Decision," June 2014. 3 YouTube Data, 2012 and 2013. 4 YouTube Data, 2014. 5 Google Data, March 2013—March 2014. 6 YouTube Data, 2012 and 2013. 7 YouTube Data, 2012 and 2013. 8 YouTube Data, 2013 and 2014. 9 YouTube Data, 2013. 10 YouTube Data, May 2014. 11 YouTube Data, May 2014. 12 Google/Ipsos MediaCT, "The 2014 Traveler's Road to Decision," June 2014. 13 YouTube Data, March 2014. 14 YouTube Data, 2013 and 2014. 15 YouTube Data, 2012 and 2013.

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TRAVEL & HOSPITALITY

10 Content Marketing Ideas for Travel and Tour Businesses

Travel & Hospitality

Oh, the places you’ll go travel marketers, with just a tad bit of steering in the right direction. Travel is an experience – it is exotic and it is compelling. And, it’s way past time all you travel entrepreneurs and businesses realize how powerful is the thing you are trying to sell – dreams, adventures, memories – experience all in all.

All businesses are creating content – but travel businesses have the advantage of being the cool kid of the lot. You already have your stories laid out for you – you just need to package them in the right manner and on the right channels. So, today we’ll talk about content marketing ideas for travel businesses, and how travel marketers can use the power of compelling story-telling in their campaigns to stand out.

We are the first generation of both consumers and marketers seeing the gaps between human experience and technological advances bridge up close. And there is no industry better suited to use this to their advantage than travel and hospitality.

True, technology has given you the power of easy discoverability, with all the travel planners researching online for options before making a decision. But, on the downside, it has also given you far more competitors that ever. Now, unlike your times in physical offices, you have to compete with not just your neighboring travel agents, but with the bigger travel planning websites as well.

The competition is fierce – so what do you do to stand out?

Answer – Create better content than everyone else!

This answer may seem simple in theory, but is far more complex in execution. Therefore, this post.

Let’s Talk About the Travel Planning Paradigm Shift

I have said this before; no longer are we in the age where booking a tour package meant finalizing a travel destination or a resort on that family friend’s recommendation, walking into the agent’s office, and bam. Travelers have options now – such great options. And indeed, they can! The decision to travel might be taken in a moment of spontaneity, but the time between the decision and booking sees an enormous amount of research. Consider these stats for a moment: And they are doing all of this online. They have a plethora of options to choose over you. It’s not only your 100 other competitors distracting them away, but the omnipresent Google’s curated content as well, with the best real estate on the search housing them – after all they do own the property.

In such a competitive ecosphere, how long would you survive with mediocre marketing? Or, you would survive, but would you triumph?

Where’s the solution?

The solution lies in having a consumer-focused mindset, and everything else stemming from there – create content, a lot of it, but while thinking from customer’s perspective.

1. Single out your Audience Before you Create the Content

A consumer-focused mindset begins with identifying to whom you are trying to sell. You would broadly have 2 kinds of target market, and you have to package the same aspiration differently for these 2 segments.

1. The first are the traditional ones traveling with their families.

2. The second are the millennials and Gen Xs raised on pieced up dreams of seeing faraway places, and nurturing wanderlust rooted deeper than the generations before.

Besides the two, you would also have different segments based on the budget brackets. This classification would depend on your own offering as well – maybe you cater only to the affluents, maybe only the budget travelers. The secret lies in creating content that would inspire your target audience.

People would say that this type of aspirational and emotional marketing is biased towards big brands, with big budgets backing them. No way! In fact, smaller startups are at an advantage, because they begin with a digital mindset, as opposed to their larger counterparts that have been doing traditional marketing for many decades.

Many smaller travel companies have used highly compelling, customer focused marketing to improve their revenue. No matter what line of travel business you are in – tour operators, hotels, travel curators, or whatnot, you have the power to tell compelling stories , which brings me to the focus of this article – story-telling in travel business.

2. Self-generated Content to Create Stories

If you have a business model where you or an employee (a guide) accompanies the travelers, you can very easily capture the “experience” as photos and videos and share it on your website and other social channels.

i) Photographs

Showcasing photographs of the destination taken while actually on tour, is one of the best content marketing ideas for travel businesses. WOW Club is one Indian company completely kicking ass at this. They have a very popular Facebook page, accounting to the interesting content that they share with their followers, and the fact that they share real experiences in the form of pictures. Their target audience (women travelling alone) seems to be completely taken by the idea, which is clear from the growing popularity of the company.

They of course have a “cool” factor aiding them as well (that it’s more a women travelers’ club than a regular travel company), which adds to their popularity, but there is no reason why fellow travel companies (especially smaller ones) cannot replicate their success.

This is what they are doing right:

a) Sharing travel postcards: They share tour photos or “postcards” on their Facebook page – which most probably are clicked by the WOW tour guide (also a woman) that travels with the group.

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b) Using real people’s photographs on website: Their website is also personalized with pictures from their travel groups. Of course, they cater to a smaller segment – women, in a higher income bracket, but they are doing it perfectly right for their audience. Their posts are exciting, personal, and aspirational for women who would one day want to travel alone – thus enticing others with a similar mindset to join in, expanding their audience size further.

You can film some excerpts from the expedition and share them on their website. Many businesses are already doing that. GreatWideOpen , a travel company that connects travelers to local tour operators is an example. These videos show interviews with the travelers on the expedition, tour experts leading them on etc. People planning their trips can get an idea of how how the experience would be, and make a choice accordingly.

3. User Generated Content to Create Stories

I) photographs/videos.

People that love to travel, love to document their journeys in the form of photographs/videos, and share them as well. You can ask the people who bought the package from you to share these experiences with you. You can then showcase them on your website (and social channels), along with their testimonials.

Channels other than website to capitalize this on

Social Media: Instagram and Pinterest are great for sharing this content in addition to travel business’ favored Facebook, even though they are just growing in India.

The best part – it’s not really a whole lot of extra work for your marketing team – you already have the content (or the users have it), you just need to promote them on the right channels (and that becomes easier with this exhaustive checklist for content promotion ). There’s more about Instagram and Pinterest as photo-content channels later in the post.

ii) Testimonials and Reviews

Before people take a trip, they want to make sure of what kind of experience they can expect at a particular destination. Photographs and testimonials from fellow travelers affect their travel plans quite a bit because of this. Consider these stats: Reviews on TripAdvisor and Google Reviews are especially helpful for you as Google pulls them in organic search results as well. Bangalore based activity and travel curation company, Thrillophilia is doing that right. They have TripAdvisor reviews embedded on their site, in addition to video and email reviews .

iii) Contests

If you have a decent social following, one of the best content marketing ideas for travel is a contest. You can ask your followers to share photos, and their experiences with your service. Not only is it a great way to source user generated content and engagement, but it can be used as social proof as well. Channels you can run it on:

a) Facebook

AirBNB (a network of accommodations offered by locals) ran a contest on Facebook, called Destination Honeymoon.

To increase their brand awareness and drive traffic to their website.

What needed to be done

Couples had to share their photographs with AirBNB’s Facebook page and answer a few questions; the ones selected by a panel based on their answers to the questions, and general likes by Facebook users would win a dream honeymoon package.

The campaign was successful, and drove engagement in the form of 10, 299 votes (Source: Strutta ). Here’s how the contest looked:

b) Instagram

This is a platform where you market for discovery. Instagrammers are the ones that would actually engage with your photo-contests, therefore you need to have a presence and a decent following there yourself, before you can run contests.

c) Pinterest

People that create travel wishlists, dream destination bucket lists etc. are on Pinterest, and so are travel bloggers. Beautiful user generated and your own photographs would do wonders here.

How would this help?

The people repinning or following you might not buy from you, but would definitely spread word about you, and be your brand ambassadors, as long as you keep sharing interesting swoon-worthy content.

Example Campaign

Hotel deals website JetSetter once ran an awesome campaign on Pinterest “Pin it to win it.”

Aim To improve traffic to the website and increase stickiness.

People were invited to create “The ultimate destination pinboard” , across several categories, like escape, adventure etc, with relevant pictures. The winners would get to be JetSetter Curators, meaning they would be sent to dream destinations under the category of their choosing.

During the campaign, the pageviews on JetSetter increased 150%, the referral traffic via Pinterest increased 100%, and the bounce rate decreased by 10-15%. (Source: Mashable ) Yes, Pinterest is not yet enormously famous in India, but it is decently famous in the your business category, so you might want to try it out.

4. Influencer Strategy

If you talk about famous travel bloggers, photo-bloggers and the likes on your own blogs, it would gain the attention of not just these influencers and their followers, but virtual tourists as well (people searching for travel related content on the web).

There is a strong possibility of these 3rd category of people to become your customers, if your content entices them enough. Many of the influencers’ followers would fall in this category as well.

Hotel Trident’s #tridentsocialhotel Campaign to Engage Influencers via Twitter

Hotel Trident, Hyderabad ran a 2-day campaign (last year, December) encompassing Twitter + Facebook + Instagram + FourSquare, and 2 travel bloggers battling it out across several challenges. Even food orders were taken via Twitter.

It created quite a buzz, with the engagement happening among Hotel Trident, their followers, the bloggers and the bloggers’ followers with the hashtag #tridentsocialhotel. And, that wasn’t a one-time campaign; Hotel Trident ran the same campaign in one of its Mumbai Hotels early this year, and trended nationally for it, and created quite a bit of engagement once again.

This “Case Study” would tell you what they did:

Learning from the mistakes

And, they did turn out to be pretty good social listeners as well. During their December campaign, they had shared the bloggers’ room numbers via Twitter as well. It was pointed out to them publicly that it invades privacy; they implemented the learning in the March campaign, by DMing this kind of private information, instead of tweeting it.

The campaigns not just created a lot of engagement but got them new followers as well. You can find out more about the campaign here .

5. Blog Strategy

This is an extension of both your self-generated and user-generated content. Thrillophilia have been doing an awesome job at creating content on their blog. Of course, with the exercise they have built a good community of brand advocates as well.

Not only do they generate awesome content on their blog, with exciting topics like “21 Best Backpacking trips in India to add to your bucket list”, that have enormous sharability, but interview travelers and source guest posts as well.

Lead Capture Content on Blog

Everything we have discussed thus far were discoverability and engagement campaigns to a large extent. However, after driving traffic to your site, you have to try and capture the lead details as well, especially if the visitors are not immediate buyers. The first offer that you see on Thrillophilia’s blog is a “Travel Guide” in exchange for your email address and name (they subscribe you to the blog in exchange for these basic details).

This is a pretty good strategy, because the casual virtual tourists that would land on a post might subscribe to this, and the next time they are planning their trip, or an activity, Thrillophilia would be in their inboxes and on their minds.

6. Use Email Wisely

Email has been every smart direct marketer’s choice of communication for a very long time, and still remains so even with the advent of social media and other fancier content marketing channels. This is not without a reason. Email gives you the power to communicate one-on-one with your prospects, and you should not let this opportunity slide .

You can combine the power of technology and story-telling to create highly customized emails and strike a real chord with the prospect. See how Etihad Airways has used it.

Etihad Airways pre-flight upgrade email

Now the email goes out to customers that are travelling long distance and travelling solo (so it is highly customized offer).

Travel marketers can use this in a very efficient manner. For instance, if someone booked a 2 adults and 2 children tour with you last year, it would not make sense for you to send them a solo or couples only adventure tour this year. Send them family offers instead.

7. Content’s Best Friend – Mobile-friendliness

People do most of their travel search on mobile, and if your website (where most of your own content is housed) is not responsive, you are not just losing immediate bookings, but you are losing credibility in their eyes for future bookings and recommendations as well.

Consider these stats: That’s way too many people looking for information on mobile, you do not want to miss out on them.

8. Never be Tempted into Taking the Easy Road – Content Spinning

Let’s face it, you have one thing to sell – the place (and the experience associated with it). You have 100 other competitors trying to sell the same place, a similar projection of experience, and not enough bandwidth to create content that is unique and enormously appealing.

You might, in these cases, be tempted to take the easy path – of taking content that already exists on the web, and spin it around to place it on your website. I have only one advice for you – refrain! This may seem like the easy option, and might even work for some time, but Google’s junk finders are getting smarter by the minute, and you don’t want to be in its path when the wrath unleashes the next time.

9. Be Data-driven While Creating a Content Strategy

This should be the very first point in any marketing strategy, but there’s a reason why I have kept it almost at last. I would use a Hitchhiker’s Guide reference, because this post is about travel, and because Hitchhiker’s is awesome.

“The Answer to the Great Question… Of Life, the Universe and Everything… Is… Forty-two ,’ said Deep Thought, with infinite majesty and calm.” “Forty-two!” yelled Loonquawl. “Is that all you’ve got to show for seven and a half million years’ work?”

“I checked it very thoroughly,” said the computer, “and that quite definitely is the answer. I think the problem, to be quite honest with you, is that you’ve never actually known what the question is. ”

Those that have read the book, would know what I am trying to reference. For others, according to “The Hitchhiker’s Guide to the Galaxy”, the ultimate answer (to life, and universe and everything) is 42. The problem with the answer is that nobody quite knew (or knows) the question.

You can have all the metrics at your disposal, but you have to really know what it is you are trying to measure to make sense of the data.

You have to decide what your goal is – with any strategy. You have to be sure of what you want to do with your content – improve conversions, improve engagement, reduce bounce rates etc.

I quoted this point last, just to drive home the fact that just because all of these campaigns worked in case of the quoted examples, doesn’t mean it would work for you too – so define goals, run campaigns, create content – measure . Change strategy if it doesn’t give you ROI.

10. Prepare to handle the Negative Impact of Easy Technology

A) first, try to provide the best experience.

Super-connected travelers might really boost your reputation by giving you awesome reviews, but sometimes, things might turn the other way round as well. You cannot have dirty bed-sheets and expect that they would not tweet about that, if they can tweet about an awesome cocktail you served the last time they were here. People can be ruthless, and if they pay for an experience, they will not compromise.

b) If you do mess up, take responsibility, and make it right

In service industry, goof-ups happen; somethings are bound to go wrong, people are bound to get pissed off, but you cannot just ignore a negative feedback , and delete it off the website.

You can do that on your own properties, but not on rented properties, like TripAdvisor, Google reviews and the likes. Not only would your reputation take a hit, if you do that (nothing can be swept under the rug, when people are so incredibly connected socially), but you would see the impact in the search rankings etc. as well, with Google now taking a head first plunge into the travel search industry as well. They display reviews from all of these external websites, and they would show up. You cannot hide them.

c) Monitor and Listen

Instead, what you need to do is keep listening; have your social mention monitoring set up using any of the tools like HootSuite , Mention etc. and listen for what people are talking about you.

d) Have an Appeasement Plan

If something backfires, have a compensatory back-up plan; appease agitated people with something like a complimentary travel kit (depending on the enormity of goof-up), and they would at least have the satisfaction that you are listening, and not ignoring customer grievances.

So, that’s it!

These were a few content marketing ideas for travel and tour businesses to create engagement, traffic, and new sales leads. What are your strategies – are you using content?

Meenu Joshi works with the Content Marketing team of LeadSquared. She consults with multiple clients on leveraging content to generate and nurture leads. You can connect with her on Twitter

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We don’t talk the talk. We walk the walk. What we really mean is that we walk, trek, scuba, zipline, and surf all while exploring this incredible earth. We’ve done it. We do it. We live it. We don’t have to imagine what it feels like to watch the sunrise over Angkor Wat, dance at a full moon party in Thailand, or ride a camel on the Egyptian sands. Let our stories and experiences inspire your customers.

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We aren’t just travellers and nomads. We’re also travel content creatives. We have to have some skills to pay the hostel bills, right? Each of us are talented and passionate writers who have years of professional travel writing experience behind us. We’ve successfully created travel content for brands like yours all while continuing to wander to distant and uncharted places. We are trailblazers on the map and on the page.

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Many of us are experts on a myriad of destinations all across the globe. Not just because we’ve backpacked through them and wandered through for a few nights, but because we’ve actually lived there ourselves. We have holed up teaching English in the Himalayas outside of Kathmandu, and have spent months working at surf hostels in Hawaii. All this quality time adds up to a profound knowledge and expertise of the ins and outs of cities across the globe. Want some insider secrets? We’ve got them all.

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Our aim is to take your customers beyond the page. Whether that be right in the middle of a dreamy destination, to your mailing list, to believe in your brand, or to make a purchase, our talented travel content creatives will take them there. Trust us. We are avid storytellers eager to share secrets and stories. Even if our writers haven’t been to a destination, they’re able to put in the research and their wealth of travel experiences to produce high-quality travel content. That’s the value of team provides— we’re real travelers and professional writers.

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The internet doesn’t need more uninspired travel content with no added value. We know and we couldn’t agree more! So tell us exactly what your company needs. We’ll put our expert travel writers to work to create informative, engaging travel content that is carefully crafted and thoughtfully tailored to suit your exact needs. We can be trusted to deliver high-quality travel content that’s appealing and dynamically designed for your brand.

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One of the great things about working with the Travel Content Collective is its ability to adapt to any requests. I've had quite particular needs for a project to update old content, and Darren has taken the time to match the right writers who know the topics and are able to fit the style.

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We've been working with Darren and his team for six months now, and we are extremely happy with the quality of the writing and communication. We appreciate how Darren consistently keeps us up-to-date with the writing progress. His team does an excellent job with writing various pieces for us for all three of our travel sites, not only in terms of quality of writing but also with their SEO and research skills. We would highly recommend Darren and his team to anyone in need of writing assistance!

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At first, I wasn't sure about using Darren's content service, but after being provided with some great articles I'm glad that I gave his team a try. His writers are not only talented but also genuinely passionate about delivering content that inspires and informs. I wholeheartedly recommend Travel Content Collective to anyone in need of captivating travel content.

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Working with Travel Content Collective has been absolutely incredible. Their excellent content where the writers follow instructions and great communication have kept me placing orders regularly. Would recommend their services whole-heartedly!

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I started working with Darren and his Travel Content Collective team 7 years ago and it was one of the best decisions I ever made for my business. Darren’s consistently high quality and well optimised content, as well as his teams ability to take and action feedback has enabled us to continue to grow our portfolio of sites. I highly recommend Darren and his team if you are looking to take your business to the next level.

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My third site, Strictly Rome, to which the Travel Content Collective is a regular contributor, has just joined Mediavine - we literally launched yesterday. Much like for Strictly Sardinia, I could have not done it had I not posted so much and not hired Darren’s team to write for it. So, once again thank you!! I am finally going to start seeing a return in investment, and couldn't be happier 🙂

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I've worked with Travel Content Collective for a couple of years now and Darren and his team always come through with great content. He won't assign articles to just any writer on his team—he looks for the right fit for his clients to ensure a consistent brand voice and the right type of content. I'm far from TCC's biggest client, but the level of customer service is what keeps me coming back. Even though my orders are smaller in comparison to some of their other clients, I'm always treated like a high-paying client and never feel like my business doesn't matter or isn't valued. Darren works hard to cultivate relationships with his clients, to understand their needs, and then over-deliver in every way possible. Can't recommend Darren enough!

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How do you create tourism content?

By Erick Tomaliwan

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They say that you never get a second chance to make a first impression. And more often than not, the initial encounter a visitor will have with your tour brand will be online. And this is where tourism content writing can help to communicate the type of experience guests can expect from you.

With insightful content and visuals, you’re better able to attract travelers to your tours and activities, even before they’re ready to buy. In fact, some of the best content is a mix of being educational, with a dash of expertise and entertainment — all wrapped up in one post.

Building your tour brand won’t happen overnight, but with a handle on what your audience wants to see and contributing regularly, you’ll outpace competitors with increased visibility .

What is tourism content writing

For many experience providers, coming up with travel-related content can tumble down the list of priorities. Tourism-content writing is centred on storytelling, where as an experience provider, you share content designed to give the reader a better sense of what you offer.

Ultimately, producing content that’s both entertaining and helpful can increase brand awareness, foster trust and improve conversion rates among website visitors.

Writing travel industry content isn’t something that comes easily to most experience providers. And even if you consider yourself an expert in your field, it can be tough figuring out what to write about.

Keeping in mind that more travelers are looking to book with companies they believe align with their values . All the more reason to position your tourism content writing front and centre, to articulate your unique selling proposition (USP).

While there are many benefits to creating content, some of the strongest reasons are establishing your tour brand as a reputable and trustworthy company.

gather travel-related content from your users

Aim to be empathetic and helpful

Imagining yourself in the mind of your reader puts you into an empathetic and helpful frame of mind, which will help your thoughts flow more clearly.

As the expert in your business, you can lean on guest comments and questions to help guide the type of travel content you want to share.

Picture yourself answering a question from a guest in real life, in how you’re more inclined to be both empathetic and informative in your response. And you may find that once you start brainstorming ideas, you’ll notice more come to mind.

Brainstorm ideas

When you start thinking about the best travel to write, begin by asking yourself, “if I were someone who knew nothing about this destination, what could I learn from reading this blog or social media post?”

Imagine yourself in the reader’s shoes by answering, “if I was deciding between two different travel options would I be more inclined or swayed to try this experience?” and build on the how and why someone might feel this way.

For instance, you could showcase what goes into preparing for guests or how you decide on certain landmarks to include in your sightseeing tours. Or perhaps writing a post about the most efficient route to get to your destination and sharing recommended methods of travel.

Another idea might be providing a packing list for a weeklong stay at your resort which also offers on-site kayaking and paddle board rentals. By giving your audience a sneak peek of what you offer, you incentivize them to learn more.

Focus on squashing fears

When tour guests arrive onsite, it will likely be the first time the get to try out this particular tour or activity. Before they decide to book, there’s bound to be some fear of the unknown, and as an expert in the tourism industry, you can quell some of their concerns.

Use this insight to power your content creation, aiming to answer questions future guests might have. Describe what visitors can expect from your experiences, how to prepare along with ways they can make the most of their travels.

Once you address some of the roadblocks travelers might have through your travel-related content, you cultivate a sense of trust among your audience.

Keep your writing short and to the point

When writing blog posts, use plenty of headers, lists and images to break up large bodies of text. Short, snappy sentences encourage the reader to keep reading.

As you draft a few potential topics, focus on listing key points instead of reaching a specific word count. Start with an outline or a few sentences detailing what the post will uncover and build from there.

Organize your travel content

When you start writing tourism content, try to group trains of thought, to make your posts easier to scan. Anticipate what prospective guests might be looking for and be proactive in addressing their questions.

Travelers value the inherent knowledge you have as a tour operator, but it’s important to share in a cohesive and easy-to-follow method.

grizzly bears in the wild looking for food

Why produce travel content

When travelers start to research their next trip, they’re more inclined to trust a company that answers their questions. With travel content, you can provide detailed accounts of experiences which help to paint a picture in your audience’s mind.

Fortunately, past guests be one of your most valuable outlets for information prospective guests are curious about. Plus, you have a wealth of knowledge and can use this to benefit your audience.

Thankfully, you don’t need to limit your content efforts to writing alone. Videos and photos can lead the way with cultivating inspiring travel ideas.

Consider capturing or sources a few different visuals to inspire the written content you’ll share with each photo or video.

Examples of travel-related content

Detailed social media posts
How-to guides
Travel guides
Videos

When you start creating and writing tourism content, know that the main purpose of content marketing is to build trust for your brand, become the go-to resource in your destination for travel advice and share helpful tips with your audience.

When to expect results in tourism content writing

Understandably, some tour operators expect content to drive conversions immediately. But this isn’t the way it works.

Content marketing is all about the long game. It can take some time to deliver the type of content your audience wants to see. And when it comes to travelers, answering questions is a compelling tactic for using keywords that match users search intent online.

Don’t be discouraged if you don’t spot big spikes in bookings right away and by right away we mean within 1-3 months. The effort can absolutely be worth the time investment.

Consider writing tourism content to be like kneading bread dough before setting it to rise. With a few ingredients, the right measurements and a bit of patience, you’ll be well-equipped to see results.

For instance, if you put yeast with hot water, flour and salt in the oven before stirring and leaving the mixture to rise overnight, you’ll be left with some pretty sad-looking bread dough.

And if instead, you use warm water and the right amount of yeast, allowing the mixture to bubble before mixing in with the flour and salt, you’re much more likely to enjoy a delicious loaf of bread.

While you probably didn’t come here to learn how to make bread, you can see the parallels with tourism content writing.

As author Zeeshan Ahmed shares, “Never give up, great things take time.” Much like bakers, writers know that the secret to quality content is consistency and patience for beautiful results.

best travel content features scenery and inspiring activities

How to start writing tourism content

Providing your audience with travel-related content addresses the what’s-in-it-for-me (WIIFM) mentality shared by guests and site visitors, alike. With a tour operator blog, your goal should be to provide additional value before asking your site visitors to buy from you.

As a natural storyteller, you’ll likely have a wealth of ideas to draw upon. The biggest challenge you’ll face is in carving out the time to create the kind of content you know travelers will appreciate.Getting started with regular blogging and content production is likely your biggest challenge, so follow these steps to get the roadblocks out of your way.

Allocate 1-2 hours per week to brainstorm topics

The thing about stories is that they’re so much more relatable than facts alone — and even better if you can share funny accounts of things that have happened.

But in order to put your stories to paper, you need to set aside time in your schedule to make it happen. I recommend choosing a specific day or time of day that can be uninterrupted brainstorming time.

The best part? You don’t have to do it all at once. Spending 15-20 minutes at a time will make a difference in pulling travel-related content out of your head.

Be consistent with creating tourism content

While it can take some time to develop your brand voice and how you approach writing tourism content, your blog and social posts should be on a consistent schedule.

Aim to look ahead and plan out your content for each quarter. Knowing that once your busy season starts, you may not be able to dedicate as much time to creating new travel-related content. But coming up with ideas and acting on them are two different components of building out your content library.

Document ideas as they come to mind

Instead of trying to come up with brilliant content on a daily basis, build momentum with a few easy steps.

Genuine content that clicks with customers will come from real-life experiences. And whether it’s from the guest standpoint or your own, as a tour operator, both perspectives can help you to connect with your audience.

Share photos and videos of guests (with permission) and scenery

As powerful as words alone can be, you’ll be more persuasive by adding photos to your content mix.

While you don’t need to be a professional photographer, quality photos can speak volumes to your audience and help cultivate ideas for writing the best travel content for your tour business.

In addition, photos showcasing a variety of age groups and traveler dynamics will help you show up as being more inclusive to guests considering your tour brand.

Your audience wants you to create valuable content, answer questions and entertain them, because we all love share-worthy travel photos and posts!

Write down questions you receive from guests

By getting into the habit of writing and creating content, you’ll eventually have a library of ideas and images to pull from.

Rather than starting from scratch, look back on emails and interactions you’ve had with guests to see if themes keep popping up. You can often find a range of ideas to write about just by re-visiting the questions that come up amongst your guests.

Wrapping it travel-related content up with a call-to-action

Ensure that readers know what to do next, after reading a post or an article. Let them know that they can book online, learn more or subscribe for ongoing updates.

If it feels too simple, you’re probably doing a great job communicating to readers the next steps for them to take.

Where to find the best travel-related topics

When searching for what to write about, start with questions you’ve gotten from customers in the past. Lean on your competitors for ideas — not to copy them— but to gain a sense of the tourism content they believe works for their audience.

You can also try searching for keywords related to the experiences you offer including the specific activity or tour type along with your location. As you search to see what else pops up, scroll to the “people also ask” section of the results to see what else people are looking for with similar search terms.

Fortunately, travel-related content generates brand awareness and nurtures an audience. As a result, your tour brand will come to mind first once someone is ready to travel to their destination and book.

Final thoughts

Sure, tourism content writing can be a big hill to climb — at first. But it can be the one strategy that sets you apart from your competitors and expands your reach.

And, as you continue to improve your writing, ask yourself questions like, “so what” and whether this information could be sourced easily with a quick Google search.

When it comes to writing the best travel content, aim to bucket your information into a few categories to make the process easier. It’s a marathon, and not a sprint, and with a dedicated effort, you’ll be able to enjoy the satisfaction that comes from investing in your tour business.

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Felucca boats sailing on the River Nile, at Aswan. Trees are dotted among the buildings in the background.

A practical guide to travel in Egypt, from tipping culture to independent touring

From packing tips to advice on haggling, here’s everything you need to know while planning your trip.

Whether you want to sail down the Nile on a felucca, explore ancient temples, browse the museums of Cairo or go trekking in Sinai, there are a few things to bear in mind when planning your trip to Egypt. Here’s what to be aware of when it comes to visas, tipping, guides and more.

Do I need a visa?

Almost all travellers, including visitors from the UK and the EU, need a visa to travel to Egypt. While it’s possible to get a visa on arrival, it saves time at the airport if you apply online in advance. A single-entry tourist visa costs US$25 (£20). If you plan to stay in the resort towns in Sinai for fewer than 15 days, you do not need a visa. Instead, you receive a ‘permission stamp’ in your passport when you land at Sharm el-Sheikh International Airport. While this option is a money saver, the list of places you’re permitted to visit is quite limited — even Ras Mohamed National Park at the southern tip of Sinai is off limits without the full visa.

What should I pack?

Egypt is a majority Muslim country, so it’s respectful for travellers to dress modestly. For all genders, this means covering everything between your shoulders and knees. You will likely be asked to cover up more if you visit a mosque or church.

The tap water is not safe to drink here so bring a water bottle with a filter, such as those from Lifestraw .

Wi-fi ranges from infuriatingly slow to nonexistent across the country, even at five-star hotels. Get mobile data through your service provider at home or buy an Egyptian SIM card when you land at the airport.

Can I pay by card in Egypt?

Cash reigns supreme but you can use a card at some higher-end hotels and restaurants. Take some Egyptian pounds out of a cash machine when you arrive, but be mindful of the fluctuating exchange rate and don’t take more out than you need. For bigger expenses, consider bringing US dollars, the most — and sometimes only — accepted foreign currency.

Tipping, called baksheesh, infiltrates almost every interaction you’ll have. It’s customary to tip nearly everyone you come in contact with, even for services you don’t want or require. Keep small change on hand for toilet attendants, porters, mosque caretakers and guards at temples and tombs.

Should I join a tour or travel independently?

Egypt has been a package-tour destination since the days of Thomas Cook, who first led a group to Egypt in 1869. The country is well set up for tour groups, and many first-time visitors find this option easiest, with guides and transport logistics arranged for you. Egypt’s historic sites have little signage, making a tour guide a necessity for deeper understanding.

Nile cruises generally run between Luxor and Aswan in both directions, but a few make the long journey from Cairo. Trains, planes and buses connect cities along the Nile, and buses or internal flights can take you to the Red Sea coast.

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Travel Products

TikTok Has Spoken: These Are the 13 Comfiest Walking Shoes for Spring

These viral sensations from Nike, Hoka, New Balance, and more are perfect for travel.

Travel + Leisure / Tyler Roeland

As a native New Yorker and frequent traveler to cities throughout Europe and Latin America, I know a thing or two about walking. Every day, I try to clock between 10,000 and 20,000 steps, a goal that takes a toll on my joints and feet. I have never — and I repeat, never — been a running shoes person from an aesthetics standpoint. But the demands of daily pavement pounding have required that I find quality walking shoes with a middle ground between trendy good looks and all-day support.

Most recently, I ran a pair of Hoka Clifton 9s into the ground, accruing hundreds of thousands of steps around Mexico City over several months. Their sad fate led me to TikTok, where I can keep track of the latest sneaker drops accompanied by the honest reviews of everyone from marathon runners to "hot girl" walkers . This time, I want to mix it up by keeping two to three pairs of walking shoes in rotation. So I’ve rounded up 13 of the most TikTok-famous walking shoes of 2024 (so far); they strike that elusive balance between comfort and style. Like the TikTok influencers say, “cop” these viral walking shoes quickly because they’re selling out faster than I can walk a city mile.

New Balance Women's Fresh Foam X 1080 V13 Running Shoes

I’ve just received my New Balance Fresh Foam 1080 v13s, one of the most popular running shoes of the moment, for my spring-to-summer treks. It’s safe to say that TikTokers love these sneakers (which are available in both women’s and men’s styles), so I have high hopes. The Fresh Foam line features super-cushioned midsoles that fans say rival other name-brand options and some runners prefer that this one isn’t so heavy on the arch support. The uppers have a secure, sock-lock fit, but one not-so-great thing I’ve found so far is that my big toe hits the top, which means that the toe box runs a little short for me in terms of depth (but it’s fine in width). Overall, the soles are indescribably squishy and I find them very cute to wear around town.

Brooks Women’s Glycerin 21 Running Shoes

These might be going in my cart next because, even though I don’t love colorful running shoes, the new (and TikTok-viral ) pink/fuchsia colorway of these Brooks Glycerin 21s is so adorable, they look almost edible. Brooks, of course, is an industry leader and one of the most respected names in running shoes, but this pair comes recommended by nurses and runners , so I’m game to try them. These ultra-cushioned shoes have “ a ton of support ,” according to reviewers, as well as the coveted APMA Seal of Acceptance. With such a sleek look, these sneakers will definitely help elevate your travel wardrobe.

Brooks Women's Ghost Max Running Shoes

I'm also contemplating adding the Brooks Ghost Maxs to my cart. Though I may not love the look of running shoes, when they manage to have such sleek silhouettes with their supportive chunky soles, I can roll with them. These come in soothing monotone colorways like this pinkish-grey one and an oyster shade that gives the trendy all-white look while camouflaging dirt better. One prolific walker on TikTok described all of the ways these Brooks sneakers protect your joints and feet, and other runners on TikTok are “ obsessed .” And yes, the fashion girls of TikTok are even incorporating their Ghost Maxs into their OOTD (outfit of the day) videos.

On Women's Cloudmonster Running Shoes

The shoes I spotted all over New York City last year (and that Disney moms swear by) are gaining traction among TikTok's walking "obsessed" users in this outrageously chunky style: the On Cloudmonsters . On is another big hit with nurses, thanks to its recognizable Helion SuperFoam midsoles, the brand’s claim to fame. These also have a ton of traction, so they'd be great for hiking if that's on the itinerary. They’re getting a lot of hype in the pink/tan colorway , but I’m partial to them in frost/acacia ones with the neon green soles and white uppers.

Nike Women's V2K Run Running Shoes

These may be lifestyle sneakers, but they're oh-so-comfy (I tried them on in the Nike store just to see). The Nike V2Ks are practically everywhere , and TikTok creators are having a field day with this pair by styling them for walking, hanging out, or being photographed. A nod to the early aughts (V2K, Y2K, get it?), these shoes redefine the “Dad shoes” trend — and you know dads value comfort. To that end, Nike uses dual-density midsoles to make these wonderfully walkable.

Asics Unisex Gel-Kayano 14 Running Shoes

For a Dad shoe style that's a little more refined, there's the Asics Gel-Kayano 14s are “ worth the hype ," according to TikTokers, who are having fun styling these with everyday outfits and giving them the comfort seal of approval — even for wide feet — thanks to their cushioned Gel midsoles. Beyond social media, shoppers can't help but rave over their supportive fit. “The shoes are super comfortable and I can walk around in them all day without my feet hurting,” a Madewell reviewer wrote. And honestly, their ability to go with practically any outfit makes these a great suitcase staple.

Nike Women's Zoom Vomero 5 Running Shoes

Sneakerheads, listen up: If you’re looking for Nike’s perpetually sold-out Vomero 5s , you’ll find them at Nordstrom. They embody “the ‘It’ girl aesthetic" and have been proclaimed “the ultimate hot girl walking shoe” by TikTokers — and I have to agree. I’m partial to them in this white colorway as they give the chunky white sneaker trend more of an elevated look. They score major style points while also being an ideal all-day walking shoe thanks to Nike’s embedded Zoom Air cushioning, ensuring they really hit that sweet spot that I’m always searching for. Come to think of it, these might be the perfect travel shoe.

New Balance Women's FuelCell SuperComp Elite v4 Running Shoes

In case you haven’t noticed, New Balance is having a moment. The brand that has been a staple in your dad’s closet is now in the rotation of pretty much every trendsetter on TikTok and beyond. I mean, dad shoes alone have been co-opted by the arbiters of street style, so why not the brand itself? The FuelCell SuperComp Elite v4s are the shoes that serious runners have been turning to this spring, so if you’re athletic and comfort is paramount, these are the viral shoes for you. The cushioned midsoles are designed to propel you forward , and their eccentric look is definitely for the bold.

Of course, such an expertly engineered shoe doesn’t come cheap, so this style is the well-worth-it splurge on our list. Like most of the shoes I’ve rounded up here, the FuelCell comes in both men’s and women’s models, but the men’s version seems to be the hottest (spoiler: they look exactly alike and are the same price).

New Balance Women's 327 Sneakers

While we’re in New Balance territory, I could bring you yet another “Dad sneaker” going viral right now, but that would be a cliché. Instead, let’s take a look at these ‘70s-inspired beauties that have earned a stamp of approval from Jennifer Aniston . I happened to try on the New Balance 327s during one of my epic walks and almost bought them. The chunky soles had ample cushiness and the toe boxes were roomy despite looking narrow. Stylish TikTokers are calling them “ must-haves ,” and even loyal sneakerheads are being converted.

Nike Women's Air Max SC Sneakers

TikTok influencers are stepping out in ( and styling ) the Nike Air Max SCs, and they have my full attention. These shoes boast an overlooked detail that I prefer in a walking shoe: their ability to make my size 9 feet look smaller . In addition to Nike’s famous air cushioning, this pair is partially made with recycled materials and is part of the brand’s big push toward becoming a zero-carbon, zero-waste company.

New Balance Women's Classics 990v6 Sneakers

Ok, just kidding about not featuring any dad sneakers by New Balance: my own dad’s favorite sneaker brand is rocking it in 2024 and has managed to produce a sneaker that I’d happily wear — and he’d whole-heartedly approve of. Plenty of women on TikTok feel the same way I do, like this sneaker enthusiast , who can't get enough of the Classics 990v6s. The style has been generating buzz for more than a year now, and is still holding on strong.

On Cloud 5 Women's Running Shoes

“[These are] hands down the best sneaker I have ever owned,” a TikTok creator said about the On Cloud 5s. These popular shoes aren’t necessarily news, but they have remained unshakeable in 2024 , and have a passionate fanbase that swears by them. I'll admit, at first, it was hard for me to believe that a shoe with such a thin sole (in comparison to the chunky kicks out there) was so superior, but the On Cloud 5s' enduring fame can’t be denied. The brand’s secret is zero-gravity foam that makes you feel like you're literally walking on a cloud – hence the name.

Hoka Women's Skyward X Running Shoes

It wouldn't be a TikTok-famous shoe roundup with a mention of Hoka. The viral brand has earned a spot in the closets of thousands of TikTokers, but it's the newly dropped Hoka Skyward X shoes that are generating the most buzz. "[I'm] in love with my new running shoes,” one sprinter on TikTok raved while donning colorful kicks. These sneakers have sole — and very vibrant ones at that. They're equipped with Hoka’s signature chunky bottoms.

In addition to the cushiness, these kicks spring you forward thanks to a state-of-the-art suspension system. Hence why another TikTok-famous influencer declared that “you need [these shoes] for your long runs.” You'll also need to run for these; Hoka’s new releases usually don’t stay in stock long.

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Should I Use a Travel Agent? Our Travel Expert Says It Makes All the Difference.

The new age of travel agents know how to find deals, book off-the-beaten path adventures, and get you out of any jam. Especially if you know who to use.

Heading out the door? Read this article on the Outside app available now on iOS devices for members! >","name":"in-content-cta","type":"link"}}'>Download the app .

I’ve always thought that planning my own trips was the most cost-effective way, but I’ve been hearing more about travel agents making a comeback and saving their clients a lot of money. What kinds of outdoor trips should I turn to a travel agent for, and are there any who specialize in working with adventurers like me?

Technically, I’m a professional traveler. As a journalist, it’s my job to research and connect with locals to get beneath the surface of a destination. So I have never really used travel agents. What could they plan better than I could?

A lot, it turns out. Over the years, I’ve gotten to know many travel specialists, and I consider them magicians. My big aha moment happened two winters ago on a trip to Iceland . A massive storm shut down internal flights for a day, causing me to miss my return flight to the U.S. Normally, I would have spent frustrating hours on hold with the airline. But because I’d paid $65 to have Ana Gloria Garcia, an air-support specialist at the travel agency EmbarkBeyond, find and book the most affordable and convenient flight option for me, she handled the rebookings while I soaked in the Blue Lagoon.

During the pandemic, agents became advocates helping travelers get refunds on canceled flights and trips. As travel has come roaring back, an agent’s superpower is now their access to the best hotel rooms, most in-the-know guides, free amenities, and more, says Cory Hagopian, senior vice president of sales and partnerships for Virtuoso , a global network of travel agencies.

And they’re attracting a young clientele. According to a recent industry survey , 38 percent of millennials and Gen Zers are opting to use travel agents as opposed to booking on their own trips. That number is far greater than Gen Xers and baby boomers, of whom only 12 and 2 percent respectively use agents.

What Do I Gain from Using a Travel Agent?

I recently had a friend tell me she spent close to 40 hours researching a family trip online. She probably could have gleaned the same intel from an hourlong conversation with a travel adviser. Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks for things you might not have considered, says Erika Richter, a spokesperson for the American Society of Travel Advisors (ASTA). Their firsthand knowledge, vast network, and on-the-ground connections all combine to provide a unique perspective for crafting the perfect itinerary for you.

Kayak, paddle, raft—a river trip down Costa Rica’s Pacuare is good fun. And Danielle Meyer of Coastline Travel likes to book clients in the riverfront, all-inclusive, 20-suite Pacuare Lodge. “The way to get to the property is by whitewater rafting, so you truly begin with adventure!”

Most travel advisers specialize in certain regions and countries and travel to them frequently, so they have up-to-date intel on not only the best safari camps but the perfect tent to book for the most incredible views and the best local restaurants you won’t find on Tripadvisor. They want their client’s trips to go well to keep them coming back, so it’s in their interest to have sussed out hotels and itineraries before they send you out into the world.

Nicole Forster, 29, considers herself a savvy traveler. She’s been to 20-plus countries and enjoys destination research. But when it came to planning her honeymoon in Africa, she felt overwhelmed, so she reached out to Danielle Meyer at Coastline Travel Advisors , which specializes in bespoke itineraries. “Originally, I wanted to go to South Africa, Victoria Falls, and Madagascar,” Forster recalls. “Danielle convinced me that if we wanted to relax, we should stay in South Africa and save the other countries for separate trips.”

Over five phone conversations and multiple emails, they crafted a 15-night itinerary that included Cape Town, the winelands, the Cape Peninsula, and a safari at the Thornybush Game Reserve. Forster established her budget early in the process, and Meyer sent her a variety of lodge options to choose from.

“I initially wanted to start with the safari, but she pointed out that we’d be jet-lagged and would need to wake at sunrise for game drives,” says Forster. “The safari was our highlight, so it was a perfect way to end the trip.”

A man sitting in an open-air vehicle while on safari in South Africa smiles at the camera while an elephant is just over his shoulder, approaching.

Not only did Meyer book all of the flights, hotels, and transfers, but she created a detailed, day-by-day trip app for the couple that included useful information like check-in times at hotels and how much to tip guides .

Agents also act as advocates. If something goes wrong during your travels, they’re on call 24/7 to handle it. When Forster left the battery and charger for her camera at a hotel, Meyer arranged for an on-the-ground contact to go to a camera store and buy new ones that would be delivered to her hotel the next day.

The cost for the honeymoon planning: $150 per person. “I wouldn’t use a planner for a trip to Hawaii ,” Forster says, “but if I ever took a big trip like this again, I’d 100 percent work with an expert.”

When to Consider Using a Travel Agent

For savvy trip planners, the best time to use a travel agent is for complicated international travel. It can save you hours of planning and peace of mind that if anything goes wrong in your chosen far-flung destination, there’s someone a What’sApp message away to handle it.

Domestically, I’d consider using a travel agent when planning a multi-week national park trip or multi-island trip in Hawaii. They will save you time, guarantee you get the best guides, and help you land reservations at always-booked lodges and hotels.

Dream Trips Delivered

Jessica Cook and her husband both work in the travel industry. Decision fatigued, they handed their honeymoon logistics over to the team at Askari Travel , an agency that specializes in South Africa. Their original plan was also an African safari, but just as they were about to put a deposit down, the Omicron variant of the coronavirus made headlines. Worried about getting stuck abroad, they reached out to Askari’s founder, Muriel Truter, who is from Zimbabwe, and upon her advice, changed their focus to South America.

Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks of things you might not even have considered.

Truter suggested they stick to Colombia rather than country-hop. Cook supplied a budget and a wish list: 12 days, no more than three destinations, a barefoot-luxe feel, and adventures like horseback riding and mountain biking. The rest was a surprise that Askari pretty much nailed, with the exception of one hotel.

“Everything felt so authentic, but this one hotel on Barú island felt really fabricated and was full of American tourists,” recalls Cook. She immediately messaged the Askari team, saying, “Hey, this place really isn’t our vibe,” and within an hour they were on a water taxi headed to Blue Apple, a B Corp hotel—and an Outside pick for tropical adventures —on Tierra Bomba island. “It was honestly the best trip we’ve ever taken,” she says.

Tierra Bomba, a 15-minute boat ride from the Colombian capital of Cartagena, is an affordable Caribbean destination with a relaxed pace and soft white sands.

Are Travel Agents Expensive?

It depends. Cost varies. Some travel agencies won’t charge any fee, as they receive a commission from the bookings, while some high-end agencies will charge pricey annual membership fees for their services. Still others charge nominal “professional” fees starting at $150. Fees often fluctuate based on the length and intricacy of a trip and how far out you do the planning (6 to 12 months is recommended). You may occasionally come across agents who charge a percentage of the total trip price or hourly rates.

Basic travel enquiries are generally free. In 2016, Leah Smith, founder of Tafari Travel , opened an old-school brick-and-mortar location in Denver’s Cherry Creek neighborhood so her services would feel less intimidating to first-time users. “With our retail-office location, we’ve become part of the community, and both clients and non-clients are welcome to pop in and ask whatever questions they may have, no charge,” she says.

Matt Lindsay, founder of the surf-guiding and travel company LuxSurf Travel , builds relationships with resorts and property owners to get discounted rates that he can then pass on to guests.

Matt Lindsey of LuxeSurfTravel can arrange a surf safari on a 165-foot boat, complete with dive masters. surf guides, and a spa. Guests spend a week cruising around atolls in the Maldives seeking out perfect swell and swimming with whale sharks and manta rays.

Dominic Allan, the founder of Real Latin America , specializes in travel to Belize and Nicaragua and caters to independent travelers who are happy to book their own flights and hotels but are seeking his local intel. Allan’s three-tier pricing structure starts at $300 for up to three hours of phone calls, during which he might weigh in on where to eat (or not to), the best room to request in a certain lodge, or whether you really need a guide to hike.

”Totoro Eco-Lodge, in Nicaragua, has always been one of our favorites,” says Dominic Allen of Real Latin America. In addition to its laid-back vibe, it’s spectacuarly placed on Ometepe Island, with views out to the active Conception volcano. Allen recommends volcano hikes, rainforest excursions, tours of a chocolate farm, and sunset paddles in search of caiman.

Value Versus Savings

If you’re just looking for deals and steals, you might not be ready to work with a travel adviser, says Richter of the ASTA. “Anything you invest in with a travel adviser comes back to you in the form of amenities, customer service, peace of mind, better access to unique experiences, and handcrafted itineraries,” she says. “You could save money by cutting your own hair, too, but most people go to someone who knows what they’re doing.”

Agents work with preferred partners who can guarantee perks for clients, such as free upgrades, early check-in or late check-out, and resort credits. Those add-ons often translate into savings, says Justin Huxter, cofounder of the UK-based Cartology Travel . “We had a client go to Maui for a week, and because of our partnership with the resort, breakfast was included,” he says. When breakfast costs $120 for two, that’s a savings of $840.”

A meerkat sits atop a man wearing a ball cap and scans the horizon of Botswana’s Makgadikgadi Pans.

Some of the Best Travel Agents in the Adventure World

Some of my go-to resources for finding a person to work with include travel expert Wendy Perrin’s annual Wow List of tried and trusted agents, the Adventure Travel Trade Association’s adviser network , and the ASTA’s advisor directory .

In addition to the agents mentioned throughout this story, others I highly recommend for adventurous travelers include:

Dan Achber of Trufflepig , for Africa and the Middle East
Miguel Cunant of Sri Lanka in Style
Javier Echecopar of Journey Costa Rica
Daniel Fraser of Smiling Albino , for Southeast Asia
Elizabeth Gordon of Extraordinary Journeys , for Africa
Kleon Howe of the Art of Travel , for French Polynesia
Jay Johnson of Coastline Travel , for Hawaii and California
Antonello Losito of Southern Visions Travel , for Puglia, Italy
Rabia Malik of Fora Travel , for general worldwide travel
Robyn Mark of Mayamaya Travel , for Africa, the Alps, Patagonia, and Japan
Marisol Mosquera of Aracari , for Peru and Bolivia
Zach Rabinor of Journey Mexico
Raluca Spiac of Beyond Dracula , for Romania

The author immersed in the hot waters of Iceland’s Blue Lagoon, with mud on her face. It beats being on the phone trying to reschedule a flight cancellation.

Travel-advice columnist Jen Murphy is now a believer in using a travel agent. Thanks to their expertise and connections, she’s avoided dozens of trip catastrophes.

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Person weighing yellow suitcase on scale.

6 tips on packing light, according to travel experts

There's nothing worse than putting your suitcase on the scale at the airport and seeing that number tip over the dreaded weight limit. The only solution is to fling open your bag, take a quick inventory of what you can take out, and stuff those items in your carry-on while customers harrumph in that very long line behind you.

Not only is this particular situation embarrassing, but having to schlep around a heavy bag wherever you're going doesn't exactly make for idyllic travel. Plus, with major airlines raising baggage fees by nearly 30% this year, and long waits at baggage claim, checking a large bag certainly isn't ideal.

If these struggles are far too real, and you've dreamed about being the kind of traveler who can breeze through the airport with a lighter-than-air carry-on — without a single worry about weight (or sweat dripping down your back) — then maybe it's time to learn how to pack a lighter bag for your next jet-setting journey.

The truth is, we're packing far more than we actually need. Bringing the extra stuff for the rare occasion you might need it is only weighing you down in the long run. To fix your packing woes, Stacker spoke with travel agents and seasoned travel experts on how to pack light, focus on the necessities, and make smarter choices on what to pack. Here are their tips and tricks on how to pack the lightest bag possible next time you travel.

Pack interchangeable pieces that go with everything

While it may seem efficient to plan out a single outfit for each day that you'll be traveling, in reality, you're likely packing more tops and bottoms than you need. Instead, Echo Wang, CEO, cofounder, and seasoned traveler behind Cool Travel Vibes , says to choose items that can mix and match, making it easier to pull together an outfit with fewer items.

"Pack neutral tones and basic styles that you can layer for different temperatures," she told Stacker. "Think interchangeable tops and bottoms you can wear with multiple outfits. Remember, you can always hand wash clothes in a pinch, so pack light on the quantity and focus on quality, multifunctional pieces."

An easy way to do this is to follow the 5-4-3-2-1 packing method , invented by blogger Jen Bosen and referenced by numerous travel experts across the internet. The method goes as follows: pack five shirts, four bottoms, three pairs of shoes, two layers, and one dress (or formal wear). With this method, you can create 120 different outfit combinations, and your suitcase is still exponentially lighter.

Choose wrinkle-resistant fabrics

When it comes to actually choosing the items to pack, Wang recommends picking clothes that won't take up too much space and create too many wrinkles. "Opt for quick-drying, wrinkle-resistant fabrics. They'll bounce back from tight packing and save you precious luggage space."

Typically, fabrics made from a synthetic material, like nylon, spandex, or polyester, resist wrinkles more than pure blends like 100% cotton or linen. Wool also doesn't need ironing. Packing these fabrics also lightens your load for any items you would need to help eliminate wrinkles in the first place, like wrinkle sprays or travel-size steamers.

Hands placing packing cubes on top of suitcase.

Use packing cubes

Mercedes Zach, a travel agent at ASAP Tickets, always recommends investing in packing cubes to organize your items.

"Packing and unpacking can be a bit of a hustle, especially if you're traveling with more than one suitcase," Zach told Stacker. "However, organizing your belongings becomes a lot easier if you use packing cubes that are made to make the packing process more efficient and help with navigating through your travel items. They come in different shapes, sizes, and materials and have quickly replaced the good old packing method of rolling the clothes."

To save even more space in your bag—especially if you plan on shopping or accumulating more items on your trip—Zach says to specifically buy packing cubes that can compress with double zippers. "This type of packing cube is very lightweight, and you will be surprised by how much stuff you can carry with you using these. Besides, packing cubes are relatively inexpensive, and they are well worth every penny."

Woman packing carry on bag with essentials.

Pack a lightweight carry-on bag

The weight of your clothes, accessories, and recreational items aren't the only weighty items to worry about; your luggage can get just as heavy, depending on the material it is made of. Giacomo Piva, a travel industry analyst and co-founder of Radical Storage, says it's worth investing in a high-quality, lightweight rolling carry-on to keep the overall weight of your bag at even more of a minimum.

Specifically, Piva says to buy a soft-shell suitcase instead given how much lighter they can be compared to the popular hard-shell bags on the market these days. "Better to choose a soft-shell suitcase because it offers more flexibility and capacity, especially for items of different shapes, such as shoes or toiletries. Although hard-shell bags can compress and hold clothing better, they are also more at risk of cracking and are heavier in weight," Piva told Stacker.

Opt for solid toiletries

While packing smaller versions of all your necessary toiletries certainly saves space (and passes TSA regulations if you're flying), switching to solid toiletries is an even easier way to keep things light. After traveling to 48 states and 49 countries, Peggy Carlaw, CEO and chief blogger at The Smart Travel Guide, says packing solid options means you can easily shave off what you need instead of taking the whole bar with you. "You can find everything from solid shampoo to deodorant and toothpaste to lotion. Lush and Ethique are two good brands," Carlaw told Stacker.

If you prefer liquid toiletries, Carlaw says purchasing travel-sized, leakproof reusable bottles allows you to also only decant the shampoo, conditioner, body lotion, face wash, or whatever else you'll need. It may seem like a small amount of weight, but if you're not filling the bottles up to the top, it can make a significant difference in the long run.

Woman with notebook and packing checklist.

Forget packing anything 'just in case'

Although it may seem wise to plan for those unexpected moments, in reality, there are many items that you likely don't need to bring "just in case."

"Remember, the rest of the world has stores," Carlaw added. "You can almost always purchase what you need when you arrive. It's a great way to interact with the locals."

Another situation of "just in case" packing is choosing to bring something because "maybe" you'll want it—maybe another book or extra snacks in case you get hungry. Both of these things can be purchased if you need them (how fun is it to buy a new book in a foreign country!).

Even so, remember to be honest with yourself. If the trip you're going on is all about touring and seeing the sights, will you have time to read? If you're looking to explore a town or a city, why not hit a café for that snack and turn it into an experience? Take only what you truly need, and handle those rare "just in case" moments as they come.

Story editing by Carren Jao. Copy editing by Paris Close.

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The Ultimate Guide to Travel Content

Table of Contents

What is Travel Content?

Travel content strives to produce consistent communication materials (blog posts, images, videos, etc ) that customers will find helpful while crawling through the web. Travel content does not promote a brand like traditional advertising. The main focus here is on giving away the value-rich information to receive back the trust and conversions.

Travel content writing goes beyond selecting elegant phrases and doing some standard preparations. It's all about reflecting on never-repeating experiences that push people to walk in the writer's shoes. So, whenever the quality of the copy is on top, you wish to be the other person, reliving it.

Why Do I Need Travel Content?

Increase seo ranking = increase traffic on listing.

The goal of high ranking in the search results is to pull as much traffic as possible from the search channel. SEO can increase your web traffic by featuring in relevant searches.

Provide User Experience

Modern customers are not just interested in products or brands; when they make purchases, the experience of buying is just as important as what they are looking for. So you have to provide the relevant information in a comfortable way.

If they encounter sites that are confusing and hard to use, customers naturally recoil. They want simple ways to find product information, discover brand backgrounds, and - most importantly - make their purchases.

Inspire Clients/Visitors/users

If you want to inspire travelers, content is the right choice! Because People trust organic content more than paid advertising. If you delight the visitors, they will tend to share it with their surroundings. We call it word of mouth, giving you better results than splashing the cash on commercials.

Drive Conversions

Lead conversion occurs when a person converts lead into account/form/opportunity. It opens room for various actions. Therefrom, you can gather relevant data from your target audience and use it in your marketing strategy.

Travel content can influence thousands of customer decisions by aligning proper strategic approaches. Travelers fancy broadening their horizons and learning more about their favorite cultures. Here, you can stimulate long-lasting relationships. Guide them through an inspirational journey!

What Can Travel Content Achieve?/Who Should Use Travel Content?

Developing travel content is always a good idea, especially when we want to:

Raise brand awareness
Start valuable communication with the target audience
Gain new customers through content marketing
When listing a new product

Personas who need travel content are:

E-commerce managers
Tourism companies
Marketing managers

What are Travel Content Types?

Product descriptions.

Product descriptions contain general facts about the travel destinations. You can get information about the different seasons, climates, cultures, and much more.

Itineraries

When planning a trip, must give quick facts about, e.g., how much public transportation costs? Is there a metro connection? Do I need a visa? etc

Personal Travel Diaries/Travel Blog Articles

Personal travel blogs are about the individual's feelings, plans, thoughts, and particular adventures. People love the idea behind the blog is a person like them sparking honest conversations throughout the net.

Industry News

“Little industry-related updates never killed nobody,”, especially during the pandemics. The vast majority of people are searching for travel regulations. They are looking for destinations where vaccinated ones can travel.

Relevant Tips

Providing helpful information to readers, that's what content marketing is all about! If it is well structured and produced, they make you want to travel.

What Should the Travel Website Include?

Finally, It's time for vacation! I will pack my bags.

That's what your audience needs to think and feel. Before making this decision, people tend to zoom in on the travel agencies, destinations, and accommodation. So, the mission is to help them arrive at conclusions.

Travel Blog Articles

Instead of dry facts, you can share real travel tales that animate the rhythm and lifestyle of cities. Users love authentic, first-hand travel experiences. Yes, that's what makes you pack the bags. Moreover, it supports travelers to understand better what to expect from their long-wished vacations.

Visitors do not perceive travel blogs as marketing communication tools. People like listening to exciting stories; that's what we do daily.

Travel Product Descriptions

Try to transport readers to the destination itself. Use vivid language which conjures up the long-awaited trips. Travel product descriptions contain general facts about different seasons, climates, cultures, and much more.

It helps visitors to better prepare for the upcoming trip. Everyone wants to grasp even small details to avoid uncertainty. The trick is to organize this information and make readers feel like traveling there themselves. Thus, it's about writing texts that are more informative yet emotional at the same time.

Travel Brochures

A travel brochure is a Short magazine enriched with beautiful images, descriptions, and specific data about places. The information presented here is lengthy and detailed. Travel Brochures highlight prices, events, suggestions, and calls to action (CTA).

When it comes to travel brochures, photos take a decisive role. It draws attention to the particular destination. If you add a descriptive copy to the colorful background, you can get an effective mixture.

Translated and Localized Travel Content

If you want your brand to be global, people around the globe should understand you. Especially travel content can attract tourists from around the world. The translated content is an excellent source of lead generation, but translation alone is not enough. It needs to be localized and adapted to the respective target market. Places, people, brand names, but also sayings or idioms should be as familiar to readers in the other language as those of the original text.

Online interactions are the key factor when choosing a vacation destination. Travelers refer to search engines to narrow down their choices. But Sometimes, countless offers and promotions overwhelm them. So, if you want to stand out from the crowd, you should develop a content marketing strategy.

Getting Started With Travel Blog

Do you want to increase the chance of content success? Then you have to compose a travel blog strategy. Let's dive into details.

How to Get Started with Travel Content?

Define goals.

The crucial ingredient of any strategy is goals. Before you start brainstorming great content ideas, you should ask yourself: Why am I doing this? Creating content without clarifying this question is like shooting in the dark. You can get lost in blogging, but your efforts could perish. So, the first step is to define your goals. You may have heard of SMART goals flowing on the web; it is worth a try. You increase the likelihood of achieving your goals if they are verifiable:

S = Specific (specific, that is, your goal should not be "more success," but for example, "more revenue") M = Measurable (measurable: Choose clear and quantifiable key performance indicators) A = Accepted (objectives must have a recognizable meaning to be accepted by all parties) R = Realistic (realistic, workable; the goal must be achievable) T = Timebound; ( Specify a time when you reach the goal)

Come Up with a Name

The first thing you should do is come up with a name. Your blog's name will be the headline of your home page. And you must choose something catchy, unique, and understandable. It helps if the name has a meaning. For example, "My Travel Blog" or "Traveling the World." It is also essential that your name is unique and search engine friendly.

Set Up Your Domain and Hosting

The next thing your blog needs is a theme. This will be the visual appearance of your blog. Your structure and content will be based on this theme. WordPress is the most popular blogging platform, and there are thousands of themes to choose from. Once you have chosen a theme, it is up to you how you want your blog to look. There are many ways to present your content, and they all have their pros and cons.

Once you have your theme, go ahead and set up your hosting. Hosting is the backend infrastructure that will allow you to get the blogger software installed on your site. This is also when you can install plugins and widgets. Once you have your hosting in place, it's time to get your blog up and running.

Define Audience Personas

The audience persona is the universal record of your ideal customer on:

Demographics - gender, age, ethnicity, income, etc
Goals and Values- what are the goals and standards or judgment they stand on?
Behaviors - how do they act in specific situations?
Challenges - what are the challenges they want to tackle to simplify their daily lives?
Source of Information - what channels do they use to receive information? (Social media, digital media, tv, magazines, personal experiences)

Find Topics Your Personas Care About

Before you start, it's essential to understand who your personas are and what they care about. It would be best if you matched their interest with your content. So, If you work hard to understand the challenges and pinpoints of your personas, it will bring you many insights.

Travel SEO Keyword Research

SEO research is an integral part of content creation. It gives us ideas about what's trending on Google and keywords people use in the search query.

Keyword: It's a search term that you want your page to rank. Let's say people are searching for a specific keyword (travel content) or phrase. They should find you on the Search Engine Result Page. For the Keyword research , you will need to use some tools

Google Search Console

Ahref's Keyword Explorer

Take Good Pictures for Travel Blogging

When you begin to travel long-term, you will need to take a lot of pictures. You want your blog to look professional and attractive, so you must take inspired photos.

Create Editorial Calendar

With an editorial action plan , you can gather all the essential information at a glance. You can plan significant dates and avoid getting yourself in a spin. Besides the title or topic, the editorial action plan should also include the category, the target group, and a short description. It would help if you also considered who should write the article and, of course, when it has to be published.

Where Do I Get Travel Content From?

External resources.

Using external resources, such as agencies and freelancers, will save you time. If you hire a great agency, you will connect with a team of experts covering immeasurable ground for you. Not only that, you keep both costs and quality under control at all times.

You can also create content by attracting guest bloggers who will help turn your blog into a thought-provoking space. It can also raise the domain authority.

Internal Resources

You can also produce the content internally. If you have a specific team who will commit to content can go for it. Last but not least, content strategy is not solely a marketing initiative. Therefore, you must create the content strategy and integrate it within the organization. To keep things under control, you can nominate the person responsible for content curation: managing, scheduling, implementing, etc.

Getting Ready to Kick off

Starting a blog for the first time is incredible. Thinking that people all over the net could read your blogs is something special. But there are some steps to undertake before beginning it.

How to Get Your Travel Blog Up and Running?

Creating a blog is straightforward, but finding the right name is more challenging. There are plenty of categories of travel bloggers out there. They take their names from their profession and personalities. You can too. Here's a list of some examples:

"Adventure Blogger"
"Backpacker Blogger "
"Foodie Blogger"

What do these bloggers have in common? They each have a niche, expertise, or passion that sets them apart.

When it comes to hosting, you have two options: a WordPress blog or an e-commerce platform. WordPress is more popular than ever, and if you don't already have one, it's simple to set up on your own. The downside is that you're not in full control of its administration. On the other hand, an e-commerce platform allows you to get a little more creative with your blog's branding and design.

Choose a Blog Theme

There are several options for blog themes. Choosing one that fits your brand and personality will impact the visitor experience.

Start Creating First Travel Blog Posts

Start creating blog posts that are useful to your audience. Are you new to blogging? Start with the basics like travel destinations and experiences and details on how to get there.

Are you an experienced blogger? Start with your niche and write about specific experiences or topics you know a lot about.

Start blogging, even if you're beginning from scratch. Consistency is key to building a loyal audience of readers.

How to Track Travel Content Success

We have already agreed on the significance of developing goals; therefore, tracking them to understand our client's current weather is vital. Here you can see the list of recommended KPIs.

Track your booking numbers; if it is growing, then you are on the wheel.

Itinerary requests

Increased itinerary requests indicate that engagement is rising.

Customer questions

More customer questions= more opportunities to develop human touchpoints.

Check how many visits you have in a given period and compare it to previous results.

Traffic Source

Where does the traffic come from? It will draw the picture of efficient as well as under-performing channels

It can state whether the topic you went through was compelling.

Bounce Rate

The percentage of visitors who leave the website after viewing only one page.

Average Time on Posts

It is a great way to measure engagement and relevance.

Mobile Performance

The majority crawls through search engines on mobile devices. They don't want to waste a second of it waiting for the page response.

Popular Pages by Views

What pages are the traffic drivers? Knowing it can help you analyze what works best for your target audience.

Together we will skyrocket your travel content!

Services we offer.

E-commerce Manager

Marketing Manager

SEO Manager

Shop Internationalisation

Website Relaunch

Newsletter Creation

Banking & Finance

Gambling & Casino

IMAGES

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Top 10 Editor’s Choice Best Travel Magazines You Must Read
Travel Content Marketing: Five Tips for Producing Travel Content that Sells
25+ New Travel Infographic Ideas, Examples & Templates
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We're the Travel Content Collective, a dynamic team of professional, talented and nomadic travel content creatives. Our team is packed with Bloggers, Copywriters, SEO Experts and Social Media Gurus. Our in-depth knowledge of the travel niche makes us the perfect match for your travel content strategy. Read to hear more about this match made ...
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An easy way to do this is to follow the 5-4-3-2-1 packing method, invented by blogger Jen Bosen and referenced by numerous travel experts across the internet. The method goes as follows: pack five shirts, four bottoms, three pairs of shoes, two layers, and one dress (or formal wear). With this method, you can create 120 different outfit ...
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The Ultimate Guide to Travel Content
Selling worldwide with localized content. Newsletter Creation. Make the most of a direct line to customers. Banking & Finance. Successful, reputable and reliable financial content. Fashion. Take your travel content to another level, dive into powerful insights about travel content creation that attracts customers.

Margaret Bourne | Start And Grow A Blog Confidently

70+ Top Blog Post Ideas For Travel Blogs: Inspire Your Readers

Travel Blog Post Ideas About Destinations

Travel Tips And Guides Blog Post Ideas

Personal Travel Story Post Ideas

Photography And Visual Journal Travel Blog Post Topics

Outdoor And Adventure Activity Travel Blog Topics

Travel Writing Tips For New Bloggers

Promote Your Travel Blog Posts

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Shopping Cart

3. Useful links

4. Blog posts

5. Destination fun facts

7. Event announcements

8. Top 10 lists

9. Community work updates

10. Contest announcements & updates

11. Travel updates

12. Ship inspection information

13. Fam trip reports

14. Client stories

15. Answers to common questions

16. Opinions

17. Travel tips

18. Behind-the-scenes updates

19. Favourite quotes

20. Staff picks

21. Interviews

22. Funny Stories

23. Updates from the road

24. Milestones

25. Travel deals

A Guide to Content Writing for Travel Companies

How Do You Research and Plan Travel Content Writing?

Collecting Information About The Destination

Exploring Popular Sights and Activities

Staying Updated on Travel Trends and News

Identifying Destination’s Unique Selling Points

How to Create Informative and Engaging Travel Content?

Creating Attention-grabbing Headlines and Introductions

Creating Engaging Narratives and Stories

Including SEO-relevant Keywords

Providing Useful Information and Tips

Effective Use of Visuals and Multimedia

How to Write Travel Content for Various Platforms?

Content Optimization for Website Pages

Writing Interesting Blog Posts and Articles

Creating Engaging Social Media Posts

Making Use of Email Newsletters and Campaigns

Create a Consistent Brand Voice in Travel Content Writing

Establishing the Brand’s Persona and Tone

Brand Voice Alignment with Target Audience

Keeping Consistency Across Multiple Channels

More details for blogs

Mastering Buyer Personas: Essential Tips for Startups

Unlocking Sales: The Power of Bottom Funnel Keywords for Startups

Getting Started with Link Building for Startups

Need assistance with something

50 Awesome Travel Blog Post Ideas

Inspiring Travel Blog Post Ideas

50 Travel Blog Post Ideas

How to Start a Travel Blog

Step 1: Choose a domain name

Step 2: Get hosting

How to sign-up with Bluehost

1. Click the “Get Started” button

2. Select your hosting plan

3. Put in your domain name

4. Create your account

5. Select your package and pay

6. Congrats, you’re done!

Step 3: Designing your blog

Hire a web designer

Buy A Premium Child Theme

Customize a Theme Yourself

Step 4: Install plugins

Bluehost Default Plugins

Recommended Plugins for Beginners