disadvantages of sustainable tourism

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Sustainable Tourism: Pros & Cons, Examples, & Is It Possible?

In this guide, we analyse sustainable tourism.

Specifically, we look at what it is, give examples of how tourism might become more sustainable, the pros and cons of a sustainable tourism approach, and how sustainable tourism compares to conventional and mass tourism .

Summary – Sustainable Tourism

Importance Of The Tourism Industry

Overall as an industry, tourism has a significant economic value to the world economy, and billions of tourists travel every year.

So, it’s an important industry – especially in countries where tourism is one of, or the most valuable industry to the economy.

What Sustainable Tourism Involves

The concept of sustainable tourism involves the incorporation of sustainable tourism practices, aimed at improving the short term and long term environmental, economic and social impact of tourism, for all tourism stakeholders

Sustainable Tourism vs Conventional Tourism vs Mass Tourism

Compared to conventional and mass tourism , sustainable tourism might place more focus on issues like environmental and site degradation, resource usage and environmental footprint, and the impact of tourism on the local humans and ecosystems in the area

Examples Of Sustainable Tourism

A few examples of sustainable tourism include but aren’t limited to:

– Restricting/limiting tourist numbers at the most popular tourism destinations

– Allocating funding towards maintaining tourism sites

– Making ‘green’ improvements to tourism transport and accomodation

– Supporting and/or promoting tourism businesses that provide a guaranteed level of rights for humans or animals involved in the business (with one example being ethical or humane elephant sanctuaries)

Challenges With Implementing Sustainable Tourism Practices

A number of tourism destinations and stakeholders around the world have taken action to implement policies, rules and behavioral requirements, based around the concept of more sustainable tourism in those destinations

However, what several sources point out is that there’s been no significant progress on sustainable tourism in general

A lack of financial resources (in the form of financial investment and funding), and organisation/collaboration between stakeholders, are a few of the leading reasons for this

So, there can be various challenges when implementing sustainable tourism practices

Potential Corporate Incentive For More Sustainable Tourism

On a positive note, results from other industries shows that investing in sustainability can have a number of benefits for companies and brands. 

So, sustainable tourism may have corporate incentive in some instances.

Sustainability in business in general has it’s own potential pros and cons to consider

What Is Sustainable Tourism?

Stakeholders include but aren’t limited to travellers/tourists, locals and local communities (their rights, and their culture and customs), tourism workers, tourism companies and tourism industry businesses, third parties, the government, the environment, and animals and wildlife.

What Does Tourism Include?

Tourism involves everything from leaving the house to returning to the house, when sightseeing, travelling or going on holiday.

It involves both domestic and international tourism.

It includes but isn’t limited to specific things like:

– Travel and transport like cars and planes

– Accomodation

– And, any activity (or production and consumption) that is undertaken on the way to, from, or at a tourism destination (or destinations)

The Economic Importance Of The Tourism Industry

Number Of People That Travel Each Year

Billions of people travel every year.

In 2016, more than 1.2 billion people travelled as tourists internationally, and another 6 billion people travelled domestically (1millionwomen.com.au)

Economic Contribution Of Tourism Industry

Tourism as an industry plays an important role in the world economy in terms of total revenue, employment, income, and projected growth. In some countries, tourism is the largest industry in the economy.

Employment in tourism might be in the hundreds of millions worldwide.

Contributed revenue might be in the trillions worldwide.

A few stats that illustrate this are:

From traveller.com.au: ‘[tourism is a] $US8.8 billion industry [that] sustains 319 million jobs [or] 10 per cent of all the jobs in the world (traveller.com.au)

It generates more than $2.1tn in annual revenues (theguardian.com)

Tourism provides both local and external employment, and puts money in the pockets of local citizens and governments (though admittedly, not all of this money always stays in the local economy)

[Tourist arrivals are also only expected to increase in the future, making tourism one of the fastest growing industries in the world] (theboar.org)

[The tourism industry is expected to grow] by an estimated 4% on average annually in the next 10 years.

Impact Of Recent World Events on Tourism

COVID has had an economic impact on tourism.

Variables like border restrictions and entry requirements might impact the tourism industry in the future too.

Potential Pros & Cons Of Sustainable Tourism 

– Places a focus on both short term and long term needs and wants, as opposed to just the short term

– Places a balanced focus on the economic, environmental (including environmental degradation, and resource management) and social aspects of tourism, instead of just the profit motive or individual wants

– More travellers are becoming aware of sustainable tourism, and the potential impact of purchasing from companies with sustainable practices

– Some tourism destinations already have sustainability practices in places

– … the business case for sustainability and corporate responsibility in tourism is growing stronger year-on-year [with several benefits for businesses, but also for consumers that give their money to them] (weforum.org)

– Progress on sustainable tourism right now, according to several reports, is not significant

– Some argue that sustainable tourism overall has significant challenges and limitations which impact how sustainable tourism can end up being in the future 

– Sustainable tourism means different things to different people, which can make it hard to collaborate or consolidate on any one indicator

– Sustainable tourism as an issue happens at many different geographic points, and not just in one place or activity.

This can make it much harder to gather data on, track, and address compared to other issues.

It can also make collaboration and organisation more challenging

– Right now, there might not be enough resources, funding and data collection committed to addressing sustainable tourism (from governments, and private funding sources)

– A potential conflict of interest with sustainable tourism is incentivizing tourism related production and consumption (which flows to other areas of the economy), whilst also minimizing negative environmental and social impact.

It can be challenging to get this balance right.

– Sustainable tourism can be more expensive for travellers for the service or product offered, or because of requirements of the travel destination – this reduces how far a traveller’s disposable income can go, and can price out some lower income travellers

– Some argue that some approaches to sustainable tourism are flawed and question how effective they are – for example, decision makers should focus on how to reduce per capita impact, rather than outright trying to restrict the total number of visitors.

The same can be said when trying to achieve per tourist yields for economic objectives

– Technology like the internet has made it easier for the consumer to drive prices down with price comparisons between competing travel providers.

This drives down the available money for these companies to invest in sustainability, and also makes higher priced sustainable tourism look less desirable

Potential Pros & Cons Of Regular Tourism (Conventional, & Mass Tourism)

– Tourists and travellers are free to pursue their own individual wants and needs (contributes to happiness and satisfaction, and a range of other personal benefits)

– Companies and other stakeholders who receive economic benefits from tourism are free to pursue their own wants and needs

– There’s a significant positive impact on the economy from regular tourism – in terms of revenue and GDP generated and contributed, number of people employed and receiving an income, and flow on economic stimulus, development (especially from domestic and international investment) and opportunity in tourism affected areas

– No emphasis on protecting the environment and ecosystems from a certain level of degradation.

Overcrowding/congestion, saturation, mass tourism and lax regulations can lead to more stress being placed on the environment in one area

– Environmental issues that may get worse as a result of unsustainable tourism might include greenhouse gas emissions, hard waste generation, different forms of waste pollution – air pollution, water pollution, hard waste pollution, habitat destruction, and impact on local wildlife

– No emphasis on managing resources sustainably (especially scarce resources) – which can lead to resource shortages or price increases and volatility for resources for locals.

Water and land tend to be scarce in some countries – the question has to be asked if committing these types of resources towards tourism is the best use of these resources.

Hotels in particular can be big users of water and electricity

– Further to the above point, basic services and cost of living can be impacted for locals.

When more homeowners are offering their homes to travellers for increased nightly prices, this can put a housing and renting squeeze on locals who may not have as much affordable housing available.

Land, food, water, housing, transport/fuel and infrastructure are all used and consumed in tourism related activities

– No emphasis on the social and cultural rights and needs of the local population and communities

– There’s no guarantee that money spent on tourism stays within the local area where a popular tourism destination is – there’s some reports that up to 80% of the money spent in some areas leaks out of the local economy.

This is called leakage and could be argued as a strong point against modern models of tourism in some areas.

The tourism in this case could be benefitting external parties that don’t have to deal with the negative impact the tourism is having on the local area.

On the topic of keeping wealth within local communities – ‘… often as little as 5-10% of the money tourists spend remains in the destinations they visit’ (weforum.org)

– Who the money goes to is also in question – some sources indicate that it’s mostly large transnational companies that reap the financial rewards from more commercialized tourism, and not a wider range of more independent parties

– [Even when jobs are created for] local people, they [can be] entry level and low paying with limited opportunities for upward mobility (weforum.org)

– The more commoditized and competitive tourism products and services become, the more they result in lower margins for tourism businesses – negating some of the economic benefits.

There’s also only so many products and services that can be offered in some places, leading to saturation and hard caps on how many people can make money

– As an area developments, existing natural environments and habitats can be cleared to make way for buildings and infrastructure

– Some new developments are poorly designed or constructed, and end up a long term liability or detractor in the area

– Governments can spend taxpayers money to get tourists to their countries and cities to reap the economic rewards from tourism, but there can little accountability and responsibility for the true long term impact of mass tourism or unregulated tourism.

The same can be said for developers and decisions makers who are profiting upfront, without dealing with the potential true costs and long term costs

– Third party industries like media and online content and influencers help promote travel with no accountability for the end result

– Local and indigenous communities can sometimes be displaced by new development

– External companies and stakeholders can get access to prime real estate over locals

– Large-scale tourism [can lead to] the quality of life and the quality of the visitor experience [to] deteriorate (weforum.org)

– Tourism can be heavily commercialized, and because it’s becoming cheaper to travel and more accessible, some argue that some tourists’ attitudes towards travel and tourist destinations can be that they don’t value them as much, or treat them with as much respect

– Mass tourism can lead to a worse experience for the tourist, but also a worse daily life for locals

How To Make Tourism More Sustainable – Examples Of Sustainable Tourism Practices

The following are a list of practices that might each make tourism more sustainable collectively, and for individuals:

– Local communities might take on more accountability to put in place regulations, guidelines, barriers to entry, and plans that help protect and preserve their local communities and areas.

Effort and resources would also have to be put into enforcing these regulations, guidelines and plans too

– The tourism industry and tourism companies might take on greater responsibility to ‘pay into, or, invest into’ the destinations they frequent the most to help maintain them

– Consumers have to take on some responsibility to reward sustainable tourism service providers.

For example, they might support businesses that don’t exploit animals or let animals suffer in the name of tourism

They might choose ethical or humane businesses, such as ethical elephant sanctuaries

There may be a higher cost for these services

– Since impact and accountability is shared by various stakeholders, there needs to be more collaboration, possibly through private, public and community partnerships.

This involves the government, consumers, local communities, tourism workers, tourism companies and tourism industry businesses, and third parties

– Raise/promote greater awareness of sustainable tourism practices for travellers and businesses

– Travel during off peak

– Travel to smaller cities and towns, rural areas, and less crowded and less popular destinations

– Try to spend money with local, and/or small or independent companies and business owners compared to big commercial companies

– Limit the annual number of visitors, limit visitors based in impact per visitor numbers, limit large-scale development, charge visitor taxes and fees, or ban visitation altogether

– Number of tourist trips, and trip length can factor into tourist footprint

– The number of tourists going on a trip together can decrease the footprint of things such as transport and accomodation if they share rooms and vehicles

– Key issues that needs better a better approach are how to manage growing visitor numbers, address changing traveller expectations and shape and improve both visitor and host experiences (weforum.org)

– Better data collection, tracking and reporting on sustainability issues to do with tourism, and better funding and resource investment into this

– Limiting litter in the most popular tourism destinations

– Try to stay at accommodation with sustainable ratings

– Respect local cultures and traditions 

– Consider how to lower your tourism related resource usage, and environmental footprints

– Consider low impact trips to natural destinations likes lakes, and use canoes and bikes, over boats and vehicles, and leave these destination in the condition you found them in. Clean up the area after visiting, and don’t pollute whilst there.

How & Where Sustainable Tourism Practices Have Already Been Implemented

Weforum.org lists a number of popular travel destinations that have implemented sustainable practices related to tourism

A few examples are Cinque Terre, Zion National Park and Machu Picchu limiting the number of annual visitors

theconversation.com also notes how the climbing of Uluru in Australia was banned in 2019 out of respect for the region’s traditional owners 

The Current State Of Progress On Sustainable Tourism

In summary – several sources indicate that there is yet to be any significant progress on sustainability in tourism up until this point in time.

It’s possible that individual businesses might be offering sustainable tourism services, but, the tourism industry as a whole might not have implemented sustainable services as a standard, or made significant progress with making them standard.

From the information below, it’s clear that there might be clear issues such as better profits/returns, and other issues, that might need to be addressed in order for sustainable tourism to be more widely adopted.

Weforum.org perhaps indicates that as of 2017, sustainable tourism is not gaining a lot of momentum:

[As of 2017] 50% of World Heritage sites … [did] not have tourism management plans in place to prevent the negative impacts of tourism

– [Right now, there is no] single organization is achieving success at scale [and] the cumulative impact is significantly smaller than what is necessary and achievable 

– … like ecotourism, sustainable tourism has become virtually meaningless as it is often tied to cursory efforts, which are very limited, rather than organization-wide commitments, strategies, and actions

– … few tourism-related companies and destinations have integrated sustainability into their operational DNA [and] Even fewer are investing in protection [of] the destinations in which they conduct their business

– The problems posed by tourism are … growing so fast that we can’t address them (weforum.org)

Weforum.org also provides a summary of where the tourism industry might be at overall with implementing sustainability:

– Overall, the tourism sector’s commitment to sustainable development is decidedly weak [which stems from a need for growth, profit, short sighted planning and development, a need to make returns for shareholders, and politicians needing to get re-elected]

… This is surprising given that the business case for sustainability and corporate responsibility in tourism is growing stronger year-on-year [with several benefits for businesses, but also for consumers that give their money to them]

How Sustainable Can Tourism Really Become?

Some say that there is a certain % of the impact of tourism that is inevitable from the industry.

With this being the case, some argue that some level of negative tourism related impact is essentially locked in or impossible to avoid.

This is a similar sustainability principle to the potential limitations on resource efficiency with essential, non-substitutable resources . 

Even if there aren’t negative implications for certain activities, there might be limitations on how effective sustainability practices can be.

For example:

– You can’t control people’s’ desire and want to travel

– There’s only so many people you can fit on a plane (to average out a plane travel footprint per passenger)

– There’s only so many people you can fit in a vehicle (to average out a car travel footprint per passenger)

– There’s only so many people you can put in accomodation at a time (to average out things like shared electricity, water use, etc. that might be saved compared to two people staying in two separate rooms)

– Resource use and waste generation are inevitable

– Impact on the local community and local sites is also inevitable

– Even if you restrict travel to some sites, people may find alternate/new sites and overcrowd them

– Even if tourism plans and regulations are put in place, how are external factors like population growth or human overpopulation managed in the future?

– How do you decide who gets access to the most popular tourist spots in the world in the event tourist numbers are restricted to certain spots? If it becomes based on money, lower income travellers may miss out.

– Enforcing sustainable tourism is usually going to require increased expenditure and resources – and many cities and towns, or companies and travellers may not be able to afford these increased costs

– … the industry is based on a finite and limited supply of attractions, or accessible places rich in scenic beauty or culture (theguardian.com). Working from this starting place of scarcity, it’s hard to see how popular destination can get more sustainable

1. https://www.traveller.com.au/ethical-travel-20-issues-every-traveller-needs-to-be-across-h1ho3w

2. https://theboar.org/2020/02/sustainable-tourism/

3. https://www.weforum.org/agenda/2017/08/the-growth-paradox-can-tourism-ever-be-sustainable/

4. https://theconversation.com/why-we-are-banning-tourists-from-climbing-uluru-86755

5. https://www.theguardian.com/sustainable-business/six-reasons-mass-tourism-unsustainable

6. https://www.1millionwomen.com.au/blog/sustainable-tourism-not-working-heres-how-we-can-change/

7. https://visit.org/blog/en/what-is-sustainable-tourism/

8. https://sustainabletourism.net/

9. https://theconversation.com/sustainable-tourism-is-not-working-heres-how-we-can-change-that-76018

10. https://en.wikipedia.org/wiki/Sustainable_tourism

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• Travel Guide
• Sustainability

What Are The Pros And Cons Of Ecotourism?

Published: November 14, 2023

Modified: December 28, 2023

by Maurizia Giles

• Plan Your Trip

Introduction

Ecotourism, also known as sustainable tourism, is a form of travel that focuses on minimizing the negative impacts on the environment and supporting local communities. It is a growing trend in the tourism industry, as more and more travelers are becoming conscious of the need to protect and preserve our planet.

Unlike traditional tourism, which often contributes to environmental degradation and cultural erosion, ecotourism aims to provide unique and immersive experiences that educate visitors about the importance of conservation and sustainable practices. By choosing to engage in eco-friendly tourism activities, travelers can play a role in preserving natural habitats, supporting local economies, and fostering cultural exchange.

However, like any other form of tourism, ecotourism also has its pros and cons. In this article, we will explore the advantages and disadvantages of ecotourism, allowing you to make an informed decision about whether it aligns with your travel values and goals.

Pros of Ecotourism

Ecotourism offers numerous benefits, both for the environment and the local communities. Here are some of the key advantages:

• Conservation of Natural Resources: Ecotourism promotes the preservation of natural habitats and biodiversity. By visiting protected areas, tourists contribute to the funding of conservation efforts, ensuring the sustainability of these ecosystems for future generations.
• Economic Development: Ecotourism provides economic opportunities for local communities. By supporting locally-owned businesses, such as eco-lodges and community-based tour operators, tourists help to create jobs and generate income for the residents. This can lead to improved living standards and reduced reliance on activities that harm the environment, such as logging or unsustainable farming.
• Cultural Preservation: Ecotourism often focuses on immersing visitors in the local culture and traditions. This promotes a better understanding and appreciation of indigenous communities, their customs, and their knowledge of the natural environment. It helps to preserve traditional practices and craftsmanship.
• Educational Opportunities: Ecotourism offers a chance for visitors to learn about various environmental issues, conservation initiatives, and sustainable practices. By engaging with knowledgeable guides and participating in educational activities, travelers gain a deeper understanding of the importance of protecting the planet.
• Minimal Environmental Impact: Compared to traditional tourism, ecotourism strives to minimize its ecological footprint. With a focus on sustainable transportation, waste reduction, and responsible consumption, ecotourism ensures that the environmental impact is kept to a minimum.
• Support for Conservation Projects: Many ecotourism operators and organizations actively contribute to conservation projects and community development. Some allocate a portion of their profits towards funding research, habitat restoration, or local initiatives that benefit the environment and the local communities.

These benefits make ecotourism a powerful tool for promoting sustainable practices while allowing travelers to experience unique and enriching destinations. However, it is important to also consider the potential drawbacks of ecotourism, as discussed in the next section.

Cons of Ecotourism

While ecotourism has many positive aspects, it is not without its challenges and potential negative impacts. Here are some of the key drawbacks:

• Overcrowding and Degradation of Natural Areas: The popularity of ecotourism can lead to overcrowding in delicate ecosystems, causing damage to the environment. Trampling of vegetation, disruption of wildlife habitats, and pollution from increased foot traffic can all have detrimental effects on fragile ecosystems.
• Greenwashing and Lack of Regulation: The term “ecotourism” is sometimes used as a marketing ploy, with businesses claiming to be environmentally friendly without adhering to sustainable practices. Lack of regulation and standardized certification make it difficult for tourists to differentiate genuine ecotourism operators from those that are simply exploiting the label for profit.
• Cultural Commodification: The influx of tourists can bring about cultural commodification and exploitation. Local traditions and customs may be altered or modified to cater to tourist expectations, leading to the loss of authentic cultural experiences.
• Displacement of Local Communities: The development of ecotourism infrastructure can sometimes result in the displacement of local communities. Land may be taken away from indigenous people or small-scale farmers to make way for tourist resorts or protected areas, causing social and economic disruption.
• Dependency on Tourism: In some cases, communities that heavily depend on tourism may become overly reliant on this industry. A decline in tourism can have significant economic consequences, leaving communities vulnerable to economic shocks.
• Carbon Footprint: Despite efforts to minimize environmental impact, transportation to ecotourism destinations can still contribute to carbon emissions. Long-haul flights and fuel use for transportation within the destination can undermine the sustainability goals of ecotourism.

It is important to consider these potential downsides when engaging in ecotourism. Recognizing these challenges can help address them and promote a more responsible and sustainable approach to ecotourism.

Ecotourism offers a unique and rewarding way to explore the world while actively contributing to the preservation of the environment and the well-being of local communities. The advantages of ecotourism are evident, from the conservation of natural resources to the economic development of local communities. It provides educational opportunities and supports cultural preservation.

However, it is crucial to be aware of the potential drawbacks of ecotourism. Overcrowding and degradation of natural areas, greenwashing, cultural commodification, and displacement of local communities are some of the challenges that need to be considered. It is important to address these issues through responsible and sustainable practices, ensuring that the positive impacts outweigh the negative.

In conclusion, ecotourism, when practiced responsibly, has the potential to create a positive change in the world. By choosing sustainable travel options, supporting local communities, and being mindful of our environmental impact, we can enjoy meaningful and enriching travel experiences that preserve our planet for future generations. So, whether you’re hiking through a pristine rainforest, snorkeling in a coral reef, or exploring a local community, embrace the essence of ecotourism and become a responsible traveler.

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The Negative Environmental Impacts of Tourism

The tourism industry is one of the fastest growing industries in the world. On a local, national, and international level, tourism is economically and environmentally significant actor that has great power to affect the future development.

Tourism has the capacity to help support communities and instigate positive environmental change when done with the right approach towards the long-term sustainability in regions and complying with the UN’s 17 Sustainable Development Goals that range from eradicating hunger, gender equality to addressing climate actions based on the specific regional needs.

We can see the rise of the positive trend in the last years. Ecotourism and sustainable tourism have gained popularity in the industry but there are still many areas where improvements need to be done. If the number of tourists in a given area is greater than the capacity of the local environment or supporting infrastructure (which is the case of many popular destinations), negative impacts quickly arise and can become overwhelming for the system.

As we embark on new adventures in foreign countries it’s important to realize what environmental impacts our presence poses to local ecosystems and resources. According to the United Nations Environment Programme (UNEP), the three negative environmental impacts of tourism are: the depletion of natural resources, pollution and physical degradation of ecosystems. We will look at these more in detail now.

How does tourism affect the environment? The negative environmental impacts of tourism

Tourism sector has great influence over wellbeing of local residents. It is an industry that flourishes in large cities as well as remote rural areas rich in natural wonders. For many distant communities, tourism is the only opportunity of generating sufficient income to sustain their lifestyle and traditions. It can bring lot of good to regions, but also lot of bad – fast degradation, extinction, and depletion, if not done with the long-term planning and preservation in mind.

In some situations, it is difficult to realize this negative influence until its too late. We already have a few negative examples and data to look at to see the degrading tendency.

#1 The depletion of natural resources

The depletion of natural resources is a growing concern especially in places where resources are already scarce. Water, in particular, is considered a critical resource which is greatly misused in the tourism sector.

I. Water overuse

In many popular tourist destinations, water is overused by tourists in hotels, for breathtaking swimming pools and luxurious wellness areas. When on vacation, most travelers tend to use much more water for personal use than at home, resulting in larger quantities of wastewater and creating water shortages which affect local residents.

The high tourism season goes usually against the natural water cycle of an area and doesn’t consider years with insufficient rainfall – a problem that is on the rise due to climate shift. The driest months of the year are the months of peaking demand for water in resorts and areas of a special tourist interest. These places get crowded with people who expect to have unlimited accessibility to clean water supply from local sources.   

This creates many problems for residents in not having enough water for basic daily needs, as groundwater is often redirected and overdrawn by large hotels, resulting in drying wells of small communities, and increasing salinity of the remaining water table from dissolved minerals in the soil. Additionally, many small farmers struggle with not having water to grow crops – especially during drier years when it hasn’t rained for months.

A special report on Water Equity in Tourism from 2012 mentions a sad statistic. Globally, almost 900 million people still lack access to clean water and 2 million people (mostly children) die every year due to the health problems arising from this hindered access. These numbers include people from countries with popular destinations, mainly in the Global South or Mediterranean.

Zanzibar, Bali, India, but even Greece and Spain are suffering of these consequences. In Zanzibar, an average household consumes a little over 93 liters of water per day, while an average consumption per room in a guesthouse is 686 liters. That is 7 times more. But the difference is even bigger when it comes to a luxurious 5-star hotel room. The consumption rises to unbelievable 3,000+ liters of water per day [3] .

Tourism and agriculture compete for water also in Spain. Spain is important producer of vegetables and fruits for the rest of Europe. The intensive agriculture and greenhouse cultivation requires water to keep up with the demand. At the same time, the country is one of the world’s leading tourist destinations with great demand for water despite the fact that the country has been drought stricken for a couple years in a row due to climate change [4] . Both of these important economic sectors are standing against each other in an unsustainable way.

II. Other resources

The tourism industry depends upon consumption of renewable and non-renewable resources that are available at a given location. This includes variety of minerals, metals, and biomass resources. The industry burns higher amounts of fossil fuels and therefore produces greenhouse gases; affects health of fertile soils needed to grow enough food, and hurts whole ecosystems like, for example, forests or biodiverse  wetlands , and this way the impacts reach even the local wildlife. When more recreational facilities are built, natural habitats with their riches are destroyed and animals are driven away into scarce natural areas or conflict with other human projects.

Land resources, such as forests, are affected when trees are used for building materials or collected for fuel. Tourist attractions and accommodations are heavily reliant on energy for heating, provision of hot water and electricity. That is where the energy demand actually follows the same pattern as water consumption.

Imagine a town like Venice. The town has 271 thousand permanent residents [5] but welcomes every year increasing number of tourists. In 2003, 2.75 million tourists visited the town, while in 2019 this number has risen to 5.5 million [6] . Each visitor consumes energy and resources of the town, further contributing to environmental problems linked with the use of fossil fuels and other non-renewable energy sources.

#2 Overconsumption & Waste production, incl. food waste

What is the most common image of a nice vacation at some beautiful beach town? Good food, drinks at the beach, little refreshments, and attractive sights with a variety of relaxing activities for everyone. When on vacation, most of us want to forget daily responsibilities. This includes meal planning or carrying with us that refillable water bottle or other long-term use items like quality slippers or reusable shopping bags.

When indulging on that new experience, many rely on single-use plastic items that are fast to dispose. In fact, tourists can produce twice that much waste in a day than long term residents. It has been estimated that the marine litter in the Mediterranean increases by up to 40 percent during the peak season [8] .

UNEP estimates that one guest can generate from between 1 to 12 kg of solid waste per day when visiting a new place [9] . The numbers vary based on many factors – location, the type of accommodation, personal preferences, and a character of the stay. Based on the predictions, we would see an increase of 251 percent in solid waste production due to tourism through 2050, if countries do not adopt sustainable practices of addressing product cycle and waste disposal.

Tourists also tend to be more reckless with food. Such behavior contributes to food wasting which is a large problem on its own .

However, waste directly produced by a tourist is not the only waste coming from popular destinations. Large portion of solid waste originates from the background services for tourists – laundries, restaurants, wellness, entertainment and accommodations.

Solid waste and littering can degrade ecosystems and alter the physical appearance of the landscape.  Marine litter harms marine life, often leading to their death, and degrades sensitive and unique, yet vital, ecosystems.

As more tourism facilities are built, sewage pollution also increases. Sewage runoff in seas and lakes damages terrestrial and aquatic ecosystems, including vulnerable coral reefs which are often the main attraction of a place. Pollution of waterways in any way can stimulate excessive growth of algae, leading to eutrophication, and alter salinity and siltation of water bodies. These are changes to the environment make it difficult for native plants and animals to survive.

#3 Pollution

Pollution in the tourism industry comes in many forms: increased emissions linked to transport and higher need of energy, solid waste as mentioned in the paragraph above, sewage, oil and chemical spills, but even the less talked about noise and  light pollution .

One of the reasons why newly hatched sea turtle babies get confused and head in the opposite direction of water, are the artificial lights we installed along coastlines. Baby turtles have strong instinct to follow the light to guide them to the sea where their life journey begins. In nature, the moon reflection on the water was the brightest point on the beach. Nowadays, however, lamps, bars and other lights shine brighter at night and easily confuse the hatchlings to head in the wrong direction and often lose their life because of that.   

Noise pollution arises from transportation and recreational vehicles such as snowmobiles and jet skis. Noisy tourist destinations and thoroughfares can disturb and distress wildlife, especially in sensitive ecosystems that are often the reason why tourists visit the location in the first place.

Cruise ships are among the top polluters. These “floating cities” make extra noise in deep waters and migration routes of many aquatic mammals who are highly sensitive to noise levels in their serene environment. But that’s not all. Cruises release high amounts of raw sewage and waste of passengers directly into the water. Unfortunately, their practices of dealing with waste are not transparent and are corrupt. At the same time, these giant ships burn fossil fuel and release pollutants in the air, including excessive amounts of carbon dioxide [9] .

Scientists have also found that bacteria originating from sewage contamination of coastal waters affect coral reefs in numerous locations and is clearly linked to increased popularity as tourist destination. One badly affected example is the Mesoamerican Reef. The Reef has already lost 80 percent of corals to pollution released from insufficient infrastructure of trending destinations, such as Cancun, Tulum or Playa del Carmen, that host increasing numbers of tourists. The main problem here is too fast development of luxurious resorts without specific plans for upgrading wastewater treatment facilities and infrastructure. Unfortunately, this is a common issue of many special locations of natural beauty.        

#4 Greenhouse gas emissions and contribution to global warming

Most human activities that encompass modern lifestyle contribute to greenhouse gas emissions. Add to this travel to some exotic destination half-way across the globe and the number grows even bigger, adding up large chunk to our carbon footprint. In total, tourism accounts for more than 5 percent of global emissions of carbon dioxide. This number has been growing steadily and made up around 1,600 million tons of CO2 in 2016 [10] .

According to a report from the World Tourism Organization (UNWTO), the transport is responsible for 75 percent of carbon dioxide emissions in tourism. Air, road, and rail transportation are the main means of travel among tourists. The most polluting form of travel in terms of emissions are the flights – airplanes accounted for 40 percent out of total CO2 emissions in tourism sector in 2005 – especially due to low prices of flights that made this way of travel accessible to masses. The next significant polluter were cars with 32 percent [10] .

Energy consumption to provide services tourists expect is the next large CO2 contributor after the transport. Most accommodations still rely heavily on fossil fuel energy to run air conditioners, water and room heating and other basic or extra services (spas, pools) that consume lot of power. Unfortunately, the burning of fossil fuels has impacts globally and contributes to  climate change .

Energy and transport are both needed even when new resorts are built, or to bring diversity of food to offer to guests, to pick up solid waste, or to clean and maintain recreational areas. Carbon dioxide is not the only gas emitted in the air during these processes, other potent greenhouse gasses such as methane or nitrous oxide are as well. The contribution of tourism to climate change is significant and will grow unless switch to renewable energy is made.

#5 Soil erosion and unsustainable land use

Reckless development and fast expansion of infrastructure, insufficient infrastructure like for example not enough parking spots and cars parked on the edges of roads, too crowded natural sites, disrespect of rules (stepping off the path) can easily kickstart erosive processes and speed up degradation of sites.     

Tourism and recreational activities often change soil properties, especially if the number of tourists is greater than the ecosystem capacity to deal with it. In the most visited places, tourists trample the vegetation around trails, slowly creating larger patches of vegetation free surface. Frequently walked trails become compacted, which leads to the decreased soil permeability and higher surface runoff. The combination of these factors then results in progressively eroding trails and areas around them as people try to avoid slippery or muddy surface of the main trail.

The same scenario happens when off-road biking, horse riding, having fun with ATVs or parking cars on the side of the road.

Construction sites of new resorts or their expansion into surrounding natural areas, coastlines or on the mountain sites is a big contributor to erosion. Many projects begin by removing vegetation, which affects the ability of soils to absorb water, often leaving soils exposed and vulnerable for many years before the project is finished.

 Impervious surfaces of roads, parking lots or around accommodation units do not allow water to infiltrate into the ground. This increases the surface runoff which washes off fragmented pieces of soil even faster. In some locations, spaces between buildings create pathways for wind that magnify its erosive power.

#6 Physical degradation of ecosystems and loss of biodiversity

It is estimated that the average rate of expansion of tourism is 3 percent in developed countries and can be up to 8 percent in developing countries [11] . The industry has many physical impacts on the environment where growth happens, and more short-term visitors come by to admire the place. Many popular tourist sites are located in areas of sensitive ecosystems. Ecosystems such as rain forests, wetlands, mangroves, coral reefs , sea grass beds and alpine regions are often threatened because they are attractive places to developers and tourists who seek the special feeling of a close contact with nature’s wonders.

Construction and infrastructure development can include extensive paving, sand mining, wetland draining, marine development and deforestation. Unsustainable land use practices can lead to sand dune and soil erosion and the deterioration of the landscape.

Not only is the physical environment under threat but living organisms and their natural cycles are also altered. Ecosystem disturbance can lead to destruction in the long term. Poor building regulations and land use planning can also alter the aesthetic appeal of the local environment. This puts a strain on both the natural environment and indigenous structures of the area.

Around the world are many ecotourism activities and sustainable tourism businesses that keep environmental values at the heart of their business practices. Conventional tourism businesses on the other hand don’t always consider natural resources, pollution and environmental degradation.

Before you jet off on your next travel adventure be sure to take some environmental values with you. To reduce your ecological footprint as a tourist be sure to conserve the amount of water you use, dispose of waste appropriately, tread lightly on the land, and become aware of the local ecosystems you choose to visit. Wherever you may go in the world do your best to support green businesses and minimize your impact on the environment.

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Greentumble was founded in the summer of 2015 by us, Sara and Ovi . We are a couple of environmentalists who seek inspiration for life in simple values based on our love for nature. Our goal is to inspire people to change their attitudes and behaviors toward a more sustainable life. Read more about us .

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What Is Sustainable Tourism and Why Is It Important?

Sustainable management and socioeconomic, cultural, and environmental impacts are the four pillars of sustainable tourism

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What Makes Tourism Sustainable?

The role of tourists, types of sustainable tourism.

Sustainable tourism considers its current and future economic, social, and environmental impacts by addressing the needs of its ecological surroundings and the local communities. This is achieved by protecting natural environments and wildlife when developing and managing tourism activities, providing only authentic experiences for tourists that don’t appropriate or misrepresent local heritage and culture, or creating direct socioeconomic benefits for local communities through training and employment.

As people begin to pay more attention to sustainability and the direct and indirect effects of their actions, travel destinations and organizations are following suit. For example, the New Zealand Tourism Sustainability Commitment is aiming to see every New Zealand tourism business committed to sustainability by 2025, while the island country of Palau has required visitors to sign an eco pledge upon entry since 2017.

Tourism industries are considered successfully sustainable when they can meet the needs of travelers while having a low impact on natural resources and generating long-term employment for locals. By creating positive experiences for local people, travelers, and the industry itself, properly managed sustainable tourism can meet the needs of the present without compromising the future.

What Is Sustainability?

At its core, sustainability focuses on balance — maintaining our environmental, social, and economic benefits without using up the resources that future generations will need to thrive. In the past, sustainability ideals tended to lean towards business, though more modern definitions of sustainability highlight finding ways to avoid depleting natural resources in order to keep an ecological balance and maintain the quality of environmental and human societies.

Since tourism impacts and is impacted by a wide range of different activities and industries, all sectors and stakeholders (tourists, governments, host communities, tourism businesses) need to collaborate on sustainable tourism in order for it to be successful.

The World Tourism Organization (UNWTO) , which is the United Nations agency responsible for the promotion of sustainable tourism, and the Global Sustainable Tourism Council (GSTC) , the global standard for sustainable travel and tourism, have similar opinions on what makes tourism sustainable. By their account, sustainable tourism should make the best use of environmental resources while helping to conserve natural heritage and biodiversity, respect the socio-culture of local host communities, and contribute to intercultural understanding. Economically, it should also ensure viable long-term operations that will provide benefits to all stakeholders, whether that includes stable employment to locals, social services, or contributions to poverty alleviation.

The GSTC has developed a series of criteria to create a common language about sustainable travel and tourism. These criteria are used to distinguish sustainable destinations and organizations, but can also help create sustainable policies for businesses and government agencies. Arranged in four pillars, the global baseline standards include sustainable management, socioeconomic impact, cultural impacts, and environmental impacts.

Travel Tip:

The GSTC is an excellent resource for travelers who want to find sustainably managed destinations and accommodations and learn how to become a more sustainable traveler in general.

Environment 

Protecting natural environments is the bedrock of sustainable tourism. Data released by the World Tourism Organization estimates that tourism-based CO2 emissions are forecast to increase 25% by 2030. In 2016, tourism transport-related emissions contributed to 5% of all man-made emissions, while transport-related emissions from long-haul international travel were expected to grow 45% by 2030.

The environmental ramifications of tourism don’t end with carbon emissions, either. Unsustainably managed tourism can create waste problems, lead to land loss or soil erosion, increase natural habitat loss, and put pressure on endangered species . More often than not, the resources in these places are already scarce, and sadly, the negative effects can contribute to the destruction of the very environment on which the industry depends.

Industries and destinations that want to be sustainable must do their part to conserve resources, reduce pollution, and conserve biodiversity and important ecosystems. In order to achieve this, proper resource management and management of waste and emissions is important. In Bali, for example, tourism consumes 65% of local water resources, while in Zanzibar, tourists use 15 times as much water per night as local residents.

Another factor to environmentally focused sustainable tourism comes in the form of purchasing: Does the tour operator, hotel, or restaurant favor locally sourced suppliers and products? How do they manage their food waste and dispose of goods? Something as simple as offering paper straws instead of plastic ones can make a huge dent in an organization’s harmful pollutant footprint.

Recently, there has been an uptick in companies that promote carbon offsetting . The idea behind carbon offsetting is to compensate for generated greenhouse gas emissions by canceling out emissions somewhere else. Much like the idea that reducing or reusing should be considered first before recycling , carbon offsetting shouldn’t be the primary goal. Sustainable tourism industries always work towards reducing emissions first and offset what they can’t.

Properly managed sustainable tourism also has the power to provide alternatives to need-based professions and behaviors like poaching . Often, and especially in underdeveloped countries, residents turn to environmentally harmful practices due to poverty and other social issues. At Periyar Tiger Reserve in India, for example, an unregulated increase in tourists made it more difficult to control poaching in the area. In response, an eco development program aimed at providing employment for locals turned 85 former poachers into reserve gamekeepers. Under supervision of the reserve’s management staff, the group of gamekeepers have developed a series of tourism packages and are now protecting land instead of exploiting it. They’ve found that jobs in responsible wildlife tourism are more rewarding and lucrative than illegal work.

Flying nonstop and spending more time in a single destination can help save CO2, since planes use more fuel the more times they take off.

Local Culture and Residents

One of the most important and overlooked aspects of sustainable tourism is contributing to protecting, preserving, and enhancing local sites and traditions. These include areas of historical, archaeological, or cultural significance, but also "intangible heritage," such as ceremonial dance or traditional art techniques.

In cases where a site is being used as a tourist attraction, it is important that the tourism doesn’t impede access to local residents. For example, some tourist organizations create local programs that offer residents the chance to visit tourism sites with cultural value in their own countries. A program called “Children in the Wilderness” run by Wilderness Safaris educates children in rural Africa about the importance of wildlife conservation and valuable leadership development tools. Vacations booked through travel site Responsible Travel contribute to the company’s “Trip for a Trip” program, which organizes day trips for disadvantaged youth who live near popular tourist destinations but have never had the opportunity to visit.

Sustainable tourism bodies work alongside communities to incorporate various local cultural expressions as part of a traveler’s experiences and ensure that they are appropriately represented. They collaborate with locals and seek their input on culturally appropriate interpretation of sites, and train guides to give visitors a valuable (and correct) impression of the site. The key is to inspire travelers to want to protect the area because they understand its significance.

Bhutan, a small landlocked country in South Asia, has enforced a system of all-inclusive tax for international visitors since 1997 ($200 per day in the off season and $250 per day in the high season). This way, the government is able to restrict the tourism market to local entrepreneurs exclusively and restrict tourism to specific regions, ensuring that the country’s most precious natural resources won’t be exploited.

Incorporating volunteer work into your vacation is an amazing way to learn more about the local culture and help contribute to your host community at the same time. You can also book a trip that is focused primarily on volunteer work through a locally run charity or non profit (just be sure that the job isn’t taking employment opportunities away from residents).

It's not difficult to make a business case for sustainable tourism, especially if one looks at a destination as a product. Think of protecting a destination, cultural landmark, or ecosystem as an investment. By keeping the environment healthy and the locals happy, sustainable tourism will maximize the efficiency of business resources. This is especially true in places where locals are more likely to voice their concerns if they feel like the industry is treating visitors better than residents.

Not only does reducing reliance on natural resources help save money in the long run, studies have shown that modern travelers are likely to participate in environmentally friendly tourism. In 2019, Booking.com found that 73% of travelers preferred an eco-sustainable hotel over a traditional one and 72% of travelers believed that people need to make sustainable travel choices for the sake of future generations.

Always be mindful of where your souvenirs are coming from and whether or not the money is going directly towards the local economy. For example, opt for handcrafted souvenirs made by local artisans.

Growth in the travel and tourism sectors alone has outpaced the overall global economy growth for nine years in a row. Prior to the pandemic, travel and tourism accounted for an $9.6 trillion contribution to the global GDP and 333 million jobs (or one in four new jobs around the world).

Sustainable travel dollars help support employees, who in turn pay taxes that contribute to their local economy. If those employees are not paid a fair wage or aren’t treated fairly, the traveler is unknowingly supporting damaging or unsustainable practices that do nothing to contribute to the future of the community. Similarly, if a hotel doesn’t take into account its ecological footprint, it may be building infrastructure on animal nesting grounds or contributing to excessive pollution. The same goes for attractions, since sustainably managed spots (like nature preserves) often put profits towards conservation and research.

Costa Rica was able to turn a severe deforestation crisis in the 1980s into a diversified tourism-based economy by designating 25.56% of land protected as either a national park, wildlife refuge, or reserve.

While traveling, think of how you would want your home country or home town to be treated by visitors.

Are You a Sustainable Traveler?

Sustainable travelers understand that their actions create an ecological and social footprint on the places they visit. Be mindful of the destinations , accommodations, and activities you choose, and choose destinations that are closer to home or extend your length of stay to save resources. Consider switching to more environmentally friendly modes of transportation such as bicycles, trains, or walking while on vacation. Look into supporting locally run tour operations or local family-owned businesses rather than large international chains. Don’t engage in activities that harm wildlife, such as elephant riding or tiger petting , and opt instead for a wildlife sanctuary (or better yet, attend a beach clean up or plan an hour or two of some volunteer work that interests you). Leave natural areas as you found them by taking out what you carry in, not littering, and respecting the local residents and their traditions.

Most of us travel to experience the world. New cultures, new traditions, new sights and smells and tastes are what makes traveling so rewarding. It is our responsibility as travelers to ensure that these destinations are protected not only for the sake of the communities who rely upon them, but for a future generation of travelers.

Sustainable tourism has many different layers, most of which oppose the more traditional forms of mass tourism that are more likely to lead to environmental damage, loss of culture, pollution, negative economic impacts, and overtourism.

Ecotourism highlights responsible travel to natural areas that focus on environmental conservation. A sustainable tourism body supports and contributes to biodiversity conservation by managing its own property responsibly and respecting or enhancing nearby natural protected areas (or areas of high biological value). Most of the time, this looks like a financial compensation to conservation management, but it can also include making sure that tours, attractions, and infrastructure don’t disturb natural ecosystems.

On the same page, wildlife interactions with free roaming wildlife should be non-invasive and managed responsibly to avoid negative impacts to the animals. As a traveler, prioritize visits to accredited rescue and rehabilitation centers that focus on treating, rehoming, or releasing animals back into the wild, such as the Jaguar Rescue Center in Costa Rica.

Soft Tourism

Soft tourism may highlight local experiences, local languages, or encourage longer time spent in individual areas. This is opposed to hard tourism featuring short duration of visits, travel without respecting culture, taking lots of selfies , and generally feeling a sense of superiority as a tourist.

Many World Heritage Sites, for example, pay special attention to protection, preservation, and sustainability by promoting soft tourism. Peru’s famed Machu Picchu was previously known as one of the world’s worst victims of overtourism , or a place of interest that has experienced negative effects (such as traffic or litter) from excessive numbers of tourists. The attraction has taken steps to control damages in recent years, requiring hikers to hire local guides on the Inca Trail, specifying dates and time on visitor tickets to negate overcrowding, and banning all single use plastics from the site.

Traveling during a destination’s shoulder season , the period between the peak and low seasons, typically combines good weather and low prices without the large crowds. This allows better opportunities to immerse yourself in a new place without contributing to overtourism, but also provides the local economy with income during a normally slow season.

Rural Tourism

Rural tourism applies to tourism that takes place in non-urbanized areas such as national parks, forests, nature reserves, and mountain areas. This can mean anything from camping and glamping to hiking and WOOFing. Rural tourism is a great way to practice sustainable tourism, since it usually requires less use of natural resources.

Community Tourism

Community-based tourism involves tourism where local residents invite travelers to visit their own communities. It sometimes includes overnight stays and often takes place in rural or underdeveloped countries. This type of tourism fosters connection and enables tourists to gain an in-depth knowledge of local habitats, wildlife, and traditional cultures — all while providing direct economic benefits to the host communities. Ecuador is a world leader in community tourism, offering unique accommodation options like the Sani Lodge run by the local Kichwa indigenous community, which offers responsible cultural experiences in the Ecuadorian Amazon rainforest.

" Transport-related CO 2  Emissions of the Tourism Sector – Modelling Results ." World Tourism Organization and International Transport Forum , 2019, doi:10.18111/9789284416660

" 45 Arrivals Every Second ." The World Counts.

Becken, Susanne. " Water Equity- Contrasting Tourism Water Use With That of the Local Community ." Water Resources and Industry , vol. 7-8, 2014, pp. 9-22, doi:10.1016/j.wri.2014.09.002

Kutty, Govindan M., and T.K. Raghavan Nair. " Periyar Tiger Reserve: Poachers Turned Gamekeepers ." Food and Agriculture Organization.

" GSTC Destination Criteria ." Global Sustainable Tourism Council.

Rinzin, Chhewang, et al. " Ecotourism as a Mechanism for Sustainable Development: the Case of Bhutan ." Environmental Sciences , vol. 4, no. 2, 2007, pp. 109-125, doi:10.1080/15693430701365420

" Booking.com Reveals Key Findings From Its 2019 Sustainable Travel Report ." Booking.com.

" Economic Impact Reports ." World Travel and Tourism Council .

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Achieving Sustainable Tourism: These Are the Key Challenges

The tourism industry has witnessed a sea of change in the past three years due to the pandemic and travel restrictions. While many of us hoped for a shift toward sustainable tourism on a massive scale, the industry continues to be plagued by problems. What are those challenges? How can destinations and businesses overcome them?

For those who are earnestly looking to start or transition into running a sustainable form of tourism, our panel of sustainable tourism specialists provides an excellent breakdown of the problems  and what can be done to overcome them to achieve sustainability. Below are the answers (highlighted respondents are available as consultants or speakers ).

Some key takeaways of main challenges :

• Failing to acknowledge that every destination is different, with its own specific circumstances and priorities.
• Working in silos. Not understanding that sustainability is a collective journey that requires collaboration.  
• Lack of political will – the switch to sustainability is not easy and even more difficult if local or regional public policy doesn’t support it.
• Using inadequate measures of success, such as merely the number of arrivals (which can lead to overconsumption).
• Not involving employees and supply chain adequately.
• Consequences of the Pandemic, especially the focus on quick earnings over a slow and sustainable tourism.
• A missing sense of urgency – e.g., while the climate has begun changing considerable, action is slow.
• No adequate measures in place to manage overcrowding now that tourism will bounce back.
• Greenwashing – not finding the right balance between touting one’s green credentials and exaggerating claims of sustainability.
• Lack of awareness – insufficient awareness among the tourism industry of the Sustainable Development Goals.

Brian Mullis

This topic is already well covered. In short, we need more purpose-driven businesses that are directly or indirectly involved in the visitor economy by applying commercial strategies to deliver tangible social and environmental impact. And we need more governments working across ministries and with all of the players in the tourism value chain (e.g., private sector, NGOs, communities, etc.) to unlock systems value.

Fiona Jeffery

It’s a vast subject, that’s often overwhelming with a lack of understood practical steps. Also, no environment is necessarily the same, so you are always trying, shaping and developing relevant and local solutions to ensure the right impacts.

Jonathon Day

Sustainability is a complex activity. It requires keeping many plates spinning at once. It is a commitment to a way of doing business – not just an easy add-on.

Kelly Bricker

• various demands by tourists (think supply chain)
• transportation-related issues
• organizational constraints (chains)
• human and financial resources
• growing population and number of travellers, overwhelming some systems

Vicky Smith

• Egos and associated values
• The pursuit of profit at the expense of others
• Want and greed over need
• A superiority to assume better
• An unwillingness to listen and learn from others
• An unwillingness to change because it’s harder work
• An inability to face harsh truths
• Self-interest

The human condition takes the path of least resistance (like other animals) and doesn’t want to be made to feel bad. 

Aivar Ruukel

I think the main problem is the same old mindset and way of doing things. It is not helping if you pick new and better tools, but still have old aims, which are most often so simplistic as “more tourists, more turnover, more profit”. The challenge is to give up on the idea of endless growth within a limited planet. All tourism professionals should understand that tourism is not an industry but a living system. When changing the way we see ourselves and our sector, we can change everything else too.

Alexandra Pastollnigg

Black-and-white thinking; focusing on narrow KPIs without an appreciation of sustainability as a holistic concept and 2nd/3rd order consequences; conflicts of interest in senior business and political decision making/system failures; ego.

Ally Dragozet

A lack of local policies supporting sustainability, and the unavailability of sustainable products or services.

Amine Ahlafi

First, the mentality of managers and human resources in charge of the management of tourism activities and who should have updated training in sustainable development and its impact on business and on ecosystems. Secondly, the segmented approach of some decision-makers who have an interest in adopting a global vision and a holistic and sustainable approach.

The main challenges, therefore, remain awareness-raising, training and policies in favour of sustainability.

Anna Spenceley

I think a great deal of the challenges relates to a lack of awareness of what needs to be done to become more sustainable. This is further compounded when there is a need for skills, resources and effort.

A presentation I gave on this topic at a “Sustainable Tourism Training for Tomorrow”’ event, along with other contributions from notable speakers on the same topic, can be found here .

I’ve been privileged to work over the past 20 years with tourism businesses and destinations at the forefront of sustainability (see for example the book co-written with Sue Snyman ‘ Private sector tourism in conservation areas in Africa ‘)

Recognising the information challenges that are faced, I recently published a book that aims to help transfer more knowledge to tourism businesses and destinations, and help improve their successes: the “Handbook for Sustainable Tourism Practitioners: The Essential Toolbox”.

The handbook is divided into four main parts that address different elements of sustainable tourism planning, operation and evaluation. It contains 27 chapters providing insightful detail into key sustainable tourism issues.  The authors share step-by-step approaches to practical problems – such as how to write bankable financial proposals – how to consult with stakeholders – and how to manage visitors.

The book transfers knowledge from the academic realm, and from extensive practitioner experience, into one essential 550-page volume.  It’s available in e-book and hardback here .

Anne de Jong

When they do it because they feel it will make more money or if they feel it’s something they need to do because it’s the right thing. And even though the latter is important, in the end, they do have a business to run. So, they need to find a way where sustainability fits into their business and actually makes them better. Creating a situation where sustainability is fully integrated into the business and not something on the side.

Antonio Abreu

Lack of vision and weak understanding of the role that sustainability should play in the business. Too often see the action without a solid background, which leads to a certain agitation without effective change. We often listen to people saying that they know, do, and they are champions, but, in reality, they have no clue about it.

The tourism sector is very resistant to accepting the need to include other professionals and other skills. This is the case when it comes to environmental issues. Hotel managers, for instance, tend to consider that anyone in the organisation is able to assume professional and technical roles instead of recruiting qualified people. For the restaurant, they want the best chef, but for handling environmental issues, anyone can do it. It is a basic mistake that we see every day everywhere.

Antonis Petropoulos

In terms of businesses, lack of real commitment to sustainable principles (such as the SDGs ) on the part of management and employees along with a lack of training. Destinations will fail to reach sustainability goals if they:

• lack a critical mass of sustainable tourism businesses
• if they do not have a competent DMO that can coordinate these businesses and
• if public tourism policy is only paying lip service to sustainability, permanently fixated on arrival numbers and expenditure per head

Audrey Scott

Sustainability should be thought of as a long journey that will likely last forever. New approaches, technologies and ecological realities are ever-changing. However, many tourism businesses/destinations won’t know where to actually start and they can get overwhelmed by the complexity of criteria/certifications and feel that sustainability is “all or nothing.” Many businesses think that it’s too expensive and still too niche to be profitable.

Beatriz Barreal

At least in Latin America, the main pitfalls are corruption, greenwashing, and short-term vision. The main challenge is in raising the awareness and the lack of action towards the sustainability of this world, which affects all of us, where we live and where we travel to.

Christian Baumgartner

Convincing the decision-makers involved to think regionally instead of operationally, long-term instead of in terms of investment periods, and complex instead of one-dimensional – and then to act accordingly. Not to shift the responsibility and wait for consumers to express the desire for more sustainability.

Christof Burgbacher

Too often it is decided from top to bottom what the sustainable orientation of a company or destination should look like. However, the participation of employees, the local population, guests and other partners is crucial, as they ultimately have to accept and implement the measures. If a participation process is designed correctly, it can also generate many ideas and creative approaches.

Darrell Wade

Self-interest is the primary one. People consider their own needs, but don’t recognise those of others or the impacts of their own actions. By not considering externalities you are inherently creating a short-term business that will not have sustainability in any sense.

Elisa Spampinato

The main pitfalls that can prevent tourism businesses from success are forgetting that sustainability is a collective journey and, therefore, separating the actions of the actors involved.

Another big pitfall is considering the different dimensions of sustainability as disconnected areas that need segmented interventions and focuses.

They should be highlighted and understood as different areas of intervention, however, on the practical level they should be unified, and a specific effort should be made, at the destination level, to create solutions that can include more than one dimension. And above all, the local communities should be active in the process.

Also, I am among those people that think that we cannot work on environmental, social, economic, and cultural dimensions if we do not include an additional one to the equation: the political.

This means that the political institutions should continue the journey towards sustainability beyond the limitation of the mandate and the people that initiate those specific actions. Sustainability should be understood as a collective journey through generations, driven in a consistent way, whose direction should be dictated exclusively by the destination’s circumstances and contextual priorities.

Regarding challenges, there are big economic interests involved in the tourism business and a huge disparity of power in its management. In fact, most of the people that directly feel the impact of tourism has no part or voice in shaping the industry. 

However, there are encouraging examples of innovative government, like the municipality of Barcelona, which show that new solutions to the democratization of the process can be found. 

Seems that local governments are finding new ways to really listen and include the local community voices.

While the technology factor can be an important ally for the urban communities, a way is yet to be found to include the voices of the traditional, indigenous, and ancestral rural communities left out of the loop and mostly left alone to face the consequence of deregulated tourism activities and the effects of the climate change.

Therefore, the main challenges we face are changing the balance of power and opening up spaces to new stakeholders who could greatly contribute to sustainability if only they were given more space in the decision-making process.

Elizabeth Becker

Convincing governments at all levels to enact and enforce rules for sustainable tourism.

Erik van Dijk

Sustainable tourism is not expensive as people think. Bring the right balance between hospitality and sustainability.

Frankie Hobro

In the past, there hasn’t been much encouragement for tourism to be sustainable but fortunately, I think that is changing now with consumer pressure and expectations in an evolving market. And also with the new generation showing genuine concern over their future on our planet and how our everyday actions contribute to it.

I think many businesses are concerned about viability as a sustainable operation can require a lot of short-term investment with little immediate return and some businesses cannot survive long enough to benefit from the long-term gains when faced with non-sustainable competition. A lack of support for ‘green development’ and funding contributes to this problem as the sustainable option often costs more than the quickest and easiest option.

More successful sustainability trailblazers are needed to encourage and support those who want to follow suit, lead by example and show that it is worth taking the risks and that it can succeed.

Gianna Moscardo

Tourism has two features that make sustainability a challenge.

It occurs across so many different sectors and spaces that a lot of tourism is conducted without any one organization in charge of it. Let’s take the example of Stag parties in a European city with young drunk men behaving badly in public spaces and damaging those spaces – who is responsible for them?

• The places they stay (no because they have no control over the public spaces)
• The airlines that bring them to the city (again no)
• The bars that served them (maybe a little bit)
• The DMO who didn’t encourage them to come and often don’t know there is a problem until it is a major problem
• The international tour operator who has no connection to the destination but organises the package (maybe morally but legally none at all)

That latter example is the second sustainability challenge – a large chunk of tourism is organized by businesses who have no connection to, or interest (other than financial gain) in the destinations that they send tourists to and make money from. They have no incentives to behave well and bear very little in the way of negative consequences if they behave badly. Not all businesses in this sector behave badly but enough do to create problems.

Glenn Jampol

There is one overriding essential component to “sustainable tourism” and that is financial sustainability. Without a profit, your business cannot survive and therefore the possibility to do good is erased. So, all tourism businesses- whether regenerative or conventional -must first and foremost create viable and researched business platforms and seek to understand who their clients are and who they will be.

New small-scale tourism businesses usually function on a thread of support both financially and experientially and are often family-owned and operated. They frequently have little or no real experience in how to manage and grow a tourism company and usually spend too much time in the tourism world learning curve while sacrificing the opportunity to enjoy the best part of owning one of these businesses: the innovative idea-driven projects that not only help to create a fresh approach but also a niche for new and hopefully loyal clients.

Greg Bakunzi

One of the main challenges is the mindset of the community, where the tourism products are offered, the other one is the tourist visiting the area, without responsible, I mean respecting the culture and the people they are visiting.

James Crockett

Getting caught up in how to look good, virtue signalling and a desire to be seen to do good. The most important stuff happens behind the scenes with no one watching, yes there are some great inclusive components which need a song and dance to promote and spread the word to generate buy-in but it is not the starting point.

Joanna Van Gruisen

Competition and profit lead to overtourism. However sustainable the operation of a tourist company is, its very success can invite others who may not entirely share the same sustainable philosophy. Nothing can kill a destination faster than overtourism. Competition can lead to price wars too which can compromise sustainability. At a village level, this can be avoided by tourism operating with community, not individual, benefits, in a wider context, it is harder to avoid without government intervention and support/regulations.

Jonathan Tourtellot

Regarding destinations: 

Using wrong or incomplete measures of success, such as the number of arrivals; ignoring local opinions and desires (or heeding only local desires); inability to counter the power of large corporations (e.g. cruise lines); short-term government thinking and quick-buck solutions; proclivity of donor agencies to fund infrastructure over human capacity development; siloed thinking at the destination level.

Jorge Moller Rivas

Wrong public policy without involving the community.

Lisa Choegyal

Especially in the extreme economic and social suffering post-COVID in many destinations, when tourism returns it will be tempting to cut corners in the desperation to survive and succumb to market forces. We are already seeing this in unsustainable under-cutting and price slashing, for example. Many operations have been forced to lay off staff without pay, causing enormous hardship and threatening the quality of the product once visitors return. The challenge will be to stick to your sustainable tourism principles.

Mariana Madureira

Pitfall – being shallow, superficial or irrelevant. Eg. a hotel communicating not to wash towels frequently. 

Challenge – go deeper, and think of business as a tool to create value for society. Rethink business model and relation with stakeholders.

Marcus Cotton

Nothing can prevent individual businesses from doing more to be sustainable. Only it takes leadership by owners of the business to motivate and inspire change commitment among employees. Fear of failure is the biggest constraint coupled with the human approach of being comfortable with the status quo. Sustainability is a journey, not a destination (a glib definition!) and that ongoing process can put people off.

Marta Mills

The biggest challenges are:

• lack of understanding of what sustainable travel means and why it is important
• lack of awareness
• the short-sightedness of people who want a quick financial gain
• lack of political will, but that comes mostly from the lack of awareness and understanding

Megan Epler Wood

This is a very complex question, but I would say this – we need to change governance and decision-making procedures. Our leadership institutions are still mainly driven by growth.

Mike McHugo

Having a united vision and making sure investors (which one may or may not need) have the same vision.

Natalia Naranjo Ramos

Implementing sustainability requires a coordinated approach to face the challenges and the potential negative impacts of tourism activities.

Paul Peeters

The main pitfall is believing in ineffective ‘solutions’ like offsetting emissions, battery aircraft, and bio-fuels, trying to weigh economics and social aspects against existential issues like climate change and biodiversity. The latter is not possible and means that for relatively vague reasons (losing jobs, while there are many ways to generate labour) to lose the earth systems that are essential for the survival of humans.

Challenges are: get away from the over-valuation of distance, international travel, air travel and back to the essence of being from home even if a short distance. Also focusing on policy-making is essential to make all elements of tourism, but particularly flying, zero emissions by 2050. If that is technically unsuccessful, it should be clear that aviation will be reduced to a small sector.

Peter Richards

There are so many.

Internally: Greed, weak understanding of ‘why?’, weak leadership, lack of prioritising and giving time, lack of resourcing (either intentionally or unintentionally) lack of motivating and encouraging staff, lack of good management systems to systematise and scale-up impacts.

Externally: weak government support, corruption undermining competitive environments, weak demand by customers, lack of access to modern technologies at a reasonable price.

Rachel Dodds

There are many:

• the focus on numbers, rather than yield
• the fact our political cycles are often 3-5 years but real change takes 10-20
• that all stakeholders are not equal in terms of power
• the political will to change is lacking
• humans have short memories and so make the same mistakes over and over and those that want change are often not in control of the things that need to change

Rebecca Hawkins

Depends on the business/destination. Sometimes belief, passion, and the quest for growth at any cost. Very occasionally it is downright irresponsibility. More often than not it is a combination of conflicting priorities (e.g. between service standards and sustainability criteria), bonkers business models (that separate property ownership from management), perverse incentives (that reward consumption rather than conservation) and a firmly held belief that if the customer wants it we as a service industry have to provide it.

Digital marketing under the social influence has enormous potential to cause overtourism which can not be sustainable anymore. For instance, when destinations are using their unique mountain lake for a destination campaign, “Instagram” travellers perhaps flood the spot. Nature and locals have to pay the price for the mass invasion.

Richard Butler

The fact that the majority of tourists and many operators and governments are not prepared to adapt their behaviour/operation to the extent it would be needed to become truly sustainable.

Richard Hammond

Separating the green from the greenwash.

Shannon Guihan

Understanding. While we carry on debating the best term or definition to use, our industry, which is largely SMEs, must engage in action. However, the concept of ‘sustainability’ is daunting, and so many businesses remain uncertain about where to begin. This, in my opinion, is a massive issue. Those of us engaged must offer our resources and approaches – we must help businesses to determine the scope and supporting tactics, rather than intimidate them from joining the effort.

Shannon Stowell

Right now the economic realities of a recovering world will be a real setback for many. Some headway was being made with single-use plastics for instance and this area seems to be regressing because of COVID.

Also, there is no sense of real urgency for the environment or climate with the general public. Until the public understands and believes the seriousness of the situation, it feels like we’ll spin our wheels in many situations.

Shivya Nath

• Business models prioritize volume over all else, ignoring planetary boundaries.
• Sustainability as a niche, rather than a norm.
• Placing the burden of choosing sustainable travel on the consumer.

Sonja Gottlebe

Economic sustainability is essential to be able to lead activities. The pandemic has shown the limits and fragility of tourism all over the world. The wide supply chain is suffering from this crisis.

In poor countries like Madagascar, it’s impacting the well-being of communities directly, lemurs are hunted for meat, and forests are burnt down for charcoal! Without a vision for the future, without a vaccination plan, the biggest challenge will be for travel. to bounce back!

Willem Niemeijer

Greenwashing, even if it’s done unwittingly, needs to be rooted out. Third-party certification can help avoid this trap that gives the industry a bad name. Developing destinations also need to ensure that foreign investments benefit the local community while protecting the interests of the investor.

Xavier Font

The urgent get in the way of the important. We aim to reap short-term benefits without being aware of the long-term consequences of our actions. And too much selfishness.

More about the sustainable tourism expert panel here – including previous sessions and answers to some of the most pressing issues linked to making tourism more sustainable.

• by Editorial Team

Beyond Greenwashing: Experts Weigh in on the Realities and Opportunities of Sustainable Tourism

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Sustainable Tourism Development: Key Trends and Priorities in 2023

Innovation for Tourism Sustainability: Challenges to Overcome

Innovation for Tourism Sustainability: Priorities & Opportunities

Innovation for Tourism Sustainability: Examples and Solutions

Sustainable Tourism 2022 and Beyond: These Are the Keys to Success

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What Characterizes a Sustainability Leader in Tourism?

Sustainable, Responsible, Transformative, or Regenerative Tourism: Where Is the Difference?

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‘Sustainable tourism’ is not working – here’s how we can change that

Senior Lecturer in Tourism, University of South Australia

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Freya Higgins-Desbiolles is affiliated with the Centre for Tourism and Leisure Management, University of South Australia. She is an affiliate of Equality in Tourism, a member of the Tourism Advocacy and Action Forum, co-founder of the International Peace Tourism Commission and formerly involved in responsible tourism initiatives for Community Aid Aborad (now Oxfam Australia).

University of South Australia provides funding as a member of The Conversation AU.

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This year is the United Nations’ International Year of Sustainable Tourism for Development . UN World Tourism Organisation Secretary-General Taleb Rifai declared it gave:

… a unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability – economic, social and environmental, while raising awareness of the true dimensions of a sector which is often undervalued.

Sustainable tourism comes from the concept of sustainable development, as set out in the 1987 Brundtland report . Sustainable development is :

… development which meets the needs of current generations without compromising the ability of future generations to meet their own needs.

British environmental activist George Monbiot argued that , over the years, sustainable development has morphed into sustained growth. The essence of his argument is that little resolve exists to go beyond rhetoric. This is because environmental crises require we limit the demands we place on it, but our economies require endless growth.

At the moment , economic growth trumps environmental limits, so sustainability remains elusive.

What is sustainable tourism?

Tourism is important to our efforts to achieve sustainable development. It is a massive industry, and many countries rely on it for their economies.

In 2016, more than 1.2 billion people travelled as tourists internationally, and another 6 billion people travelled domestically.

According to the UN World Tourism Organisation, sustainable tourism is:

… tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.

Following on from Monbiot’s criticism, we might ask if efforts are directed at “sustaining tourism”, or instead harnessing tourism for wider sustainable development goals.

No place is off the tourism circuit

Looking at some of the tourism trouble spots, complacency is not called for.

Venice residents have accused tourists of “destroying their city”. Barcelona’s government has passed legislation to limit new tourist accommodation. The Galapagos sees mass tourism’s arrival threatening the iconic wildlife that attracts visitors.

No place is off the tourism circuit, so tourism grows with few limits. Ironically, tourists even want to tour Antarctica to see its pristine environment before it disappears (“last-chance tourism”). This is despite their impacts contributing to global warming and threatening this last wild place.

It is difficult to get a complete picture of the impacts of tourism because no-one is working to build a comprehensive view. So, insights are fragmented.

While we might be sceptical that UN “years” are often more rhetoric than real, we can nonetheless seize the opportunity to make tourism more sustainable.

How can tourism be made more sustainable?

Tourism can be made more sustainable through several achievable measures. Some look to technological solutions so we can continue business as usual. Others highlight conscious consumerism and ideas like slow travel .

But in a world in which growing populations with endless consumer demands are pitted against a fragile environment, we require more concerted effort.

1) Governments must implement policies that foster sustainable development by overcoming the growth fetish. Tourism then should be developed only within sustainable development parameters. Governments must tackle the environmental limits to growth and climate change challenges we confront. Tourism development requires integrated planning. So, we need the government tourism authorities – such as Tourism Australia or state tourism commissions – focused equally on integrated planning as the marketing they currently emphasise.

2) Consumers should be educated for responsible travel choices. For example, few realise that all-inclusive resorts result in economic benefits from tourism leaking out of the host economy back to the home economies of the big multinationals and corporations that often own such resorts (think Club Med). Civics education in schools could educate for responsible travel.

3) Local communities , often treated as only as one stakeholder among the many, must have a right to participate in tourism decision-making and have a say on if and how their communities become tourism destinations.

4) Workers of tourism must have their rights respected and given decent conditions. Tourism should not be allowed to continue as a low-wage and precarious source of employment.

5) The tourism industry needs to assume greater responsibility, submitting to local tax regimes and regulations so its presence builds thriving communities, rather than undermining them. This is increasingly essential as a social license to operate. The industry should also educate its clients on responsible tourism.

6) Non-governmental organisations are essential for reporting on the abuses of tourism, including land grabs, human rights abuses, community opposition and corruption.

Harnessing these essential stakeholders in a rigorous agenda for sustainable development, rather than sustaining tourism, would make the UN’s “year” more meaningful.

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How global tourism can become more sustainable, inclusive and resilient

A sanitary mask lies on the ground at Frankfurt Airport Image:  Reuters/Ralph Orlowski

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Ahmed Al-Khateeb

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Stay up to date:, the great reset.

• Tourism rose to the forefront of the global agenda in 2020, due to the devastating impact of COVID-19
• Recovery will be driven by technology and innovation – specifically seamless travel solutions, but it will be long, uneven and slow
• Success hinges on international coordination and collaboration across the public and private sectors

Tourism was one of the sectors hit hardest by the global pandemic. 2020 was the worst year on record for international travel due to the global pandemic, with countries taking decisive action to protect their citizens, closing borders and halting international travel.

The result was a 74% decline in international visitor arrivals, equivalent to over $1 trillion revenue losses , and an estimated 62 million fewer jobs . The impact on international air travel has been even more severe with a 90% drop on 2019 , resulting in a potential $1.8 trillion loss. And while the economic impact is dire in itself, nearly 2.9 million lives have been lost in the pandemic.

The path to recovery will be long and slow

Countries now face the challenge of reopening borders to resume travel and commerce, while protecting their populations’ health. At its peak, the World Tourism Organization (UNWTO) reported in April 2020 that every country on earth had implemented some travel restriction , signalling the magnitude of the operation to restart travel.

Have you read?

Tourism industry experts fear long road to recovery, how we can prioritize sustainability in rebuilding tourism, covid-19 could set the global tourism industry back 20 years.

Consequently, the path to recovery will be long and slow. The resurgence of cases following the discovery of new variants towards the end of last year delivered another disappointing blow to the travel industry. Any pickup over the summer months was quashed following a second wave of lockdowns and border closures . Coupled with mixed progress in the roll-out of vaccination programs, I predict that we will not see a significant rebound in international travel until the middle of this year at best.

Others echo my fears. The International Air Transport Association (IATA) forecasts a 50.4% improvement on 2020 air travel demand, which would bring the industry to 50.6% of 2019 levels . However, a more pessimistic outlook based on the persistence of travel restrictions suggests that demand may only pick up by 13% this year, leaving the industry at 38% of 2019 levels. McKinsey & Company similarly predict that tourism expenditure may not return to pre-COVID-19 levels until 2024 .

How to enhance sustainability, inclusivity and resilience

Given its economic might – employing 330 million people, contributing 10% to global GDP before the pandemic, and predicted to create 100 million new jobs – restoring the travel and tourism sector to a position of strength is the utmost priority.

The Great Reset provides an opportunity to rethink how tourism is delivered and to enhance sustainability, inclusivity and resilience. We must also address the challenges – from climate change and “ overtourism ” to capacity constraints – that we faced before the pandemic, while embracing traveller preferences, as we rebuild.

A 2018 study found that global tourism accounted for 8% of global greenhouse gas emissions from 2009 to 2013 ; four times higher than previous estimates. Even more worryingly, this puts progress towards the Paris Agreement at risk – recovery efforts must centre around environmental sustainability.

Furthermore, according to a study on managing overcrowding, the top 20 most popular global destinations were predicted to add more international arrivals than the rest of the world combined by 2020 . While COVID-19 will have disrupted this trend, it is well known that consumers want to travel again, and we must address the issues associated with overcrowding, especially in nascent destinations, like Saudi Arabia.

The Great Reset is a chance to make sure that as we rebuild, we do it better.

Seamless solutions lie at the heart of travel recovery

Tourism has the potential to be an engine of economic recovery provided we work collaboratively to adopt a common approach to a safe and secure reopening process – and conversations on this are already underway.

Through the G20, which Saudi Arabia hosted in 2020, our discussions focused on how to leverage technology and innovation in response to the crisis, as well as how to restore traveller confidence and improve the passenger experience in the future .

At the global level, across the public and private sectors, the World Economic Forum is working with the Commons Project on the CommonPass framework , which will allow individuals to access lab results and vaccination records, and consent to having that information used to validate their COVID status. IATA is trialling the Travel Pass with airlines and governments , which seeks to be a global and standardized solution to validate and authenticate all country regulations regarding COVID-19 travel requirements.

The provision of solutions that minimize person-to-person contact responds to consumer wants, with IATA finding that 85% of travellers would feel safer with touchless processing . Furthermore, 44% said they would share personal data to enable this, up from 30% months prior , showing a growing trend for contactless travel processes.

Such solutions will be critical in coordinating the opening of international borders in a way that is safe, seamless and secure, while giving tourists the confidence to travel again.

Collaboration at the international level is critical

The availability of vaccines will make this easier, and we have commenced our vaccination programme in Saudi Arabia . But we need to ensure processes and protocols are aligned globally, and that we support countries with limited access to vaccinations to eliminate the threat of another resurgence. It is only when businesses and travellers have confidence in the systems that the sector will flourish again.

In an era of unprecedented data and ubiquitous intelligence, it is essential that organizations reimagine how they manage personal data and digital identities. By empowering individuals and offering them ways to control their own data, user-centric digital identities enable trusted physical and digital interactions – from government services or e-payments to health credentials, safe mobility or employment.

The World Economic Forum curates the Platform for Good Digital Identity to advance global digital identity activities that are collaborative and put the user interest at the center.

The Forum convenes public-private digital identity collaborations from travel, health, financial services in a global action and learning network – to understand common challenges and capture solutions useful to support current and future coalitions. Additionally, industry-specific models such as Known Traveller Digital Identity or decentralized identity models show that digital identity solutions respecting the individual are possible.

The approach taken by Saudi Arabia and its partners to establish consensus and build collaborative relationships internationally and between the public and private sectors, should serve as a model to be replicated so that we can maximize the tourism sector’s contribution to the global economic recovery, while ensuring that it becomes a driver of prosperity and social progress again.

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The views expressed in this article are those of the author alone and not the World Economic Forum.

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Overtourism Effects: Positive and Negative Impacts for Sustainable Development

• Living reference work entry
• First Online: 02 October 2020
• Cite this living reference work entry

• Ivana Damnjanović 7  

Part of the book series: Encyclopedia of the UN Sustainable Development Goals ((ENUNSDG))

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1 Citations

Responsible tourism ; Tourism overcrowding ; Tourism-phobia ; Tourist-phobia

Definitions

Tourism today is paradoxically dominated by two opposite aspects: its sustainable character and overtourism. Since its creation by Skift in 2016 (Ali 2016 ), the term “overtourism” has been a buzzword in media and academic circles, although it may only be a new word for a problem discussed over the past three decades.

Overtourism is a complex and multifaceted phenomenon destructive to tourism resources and harmful to destination communities’ well-being through overcrowding and overuse (Center for Responsible Travel 2018 ; International Ecotourism Society 2019 ) as certain locations at times cannot withstand physical, ecological, social, economic, psychological, and/or political pressures of tourism (Peeters et al. 2018 ). Overtourism is predominantly a problem producing deteriorated quality of life of local communities (Responsible Tourism n.d. ; The International Ecotourism Society 2019 ; UNWTO 2018...

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Damnjanović, I. (2020). Overtourism Effects: Positive and Negative Impacts for Sustainable Development. In: Leal Filho, W., Azul, A.M., Brandli, L., Lange Salvia, A., Wall, T. (eds) Industry, Innovation and Infrastructure. Encyclopedia of the UN Sustainable Development Goals. Springer, Cham. https://doi.org/10.1007/978-3-319-71059-4_112-1

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Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

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Our Ocean, Our Future, Our Responsibility “The ocean is fundamental to life on our planet and to our future. The ocean is an important source of the planet’s biodiversity and plays a vital role in the climate system and water cycle. The ocean provides a range of ecosystem services, supplies us with

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Tourism is one of the Africa’s most promising sectors in terms of development, and represents a major opportunity to foster inclusive development, increase the region’s participation in the global economy and generate revenues for investment in other activities, including environmental preservation.

• January 2017 International Year of Tourism In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.
• January 2015 Targets 8.9, 12 b,14.7 The 2030 Agenda for Sustainable Development commits Member States, through Sustainable Development Goal Target 8.9 to “devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism, as a driver for jobs creation and the promotion of local culture and products, is also highlighted in Sustainable Development Goal target 12.b. Tourism is also identified as one of the tools to “increase [by 2030] the economic benefits to Small Island developing States and least developed countries”, through Sustainable Development Goals Target 14.7.
• January 2012 Future We Want (Para 130-131) Sustainable tourism is defined as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities” as well as to “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”.
• January 2009 Roadmap for Recovery UNWTO announced in March 2009 the elaboration of a Roadmap for Recovery to be finalized by UNWTO’s General Assembly, based on seven action points. The Roadmap includes a set of 15 recommendations based on three interlocking action areas: resilience, stimulus, green economy aimed at supporting the tourism sector and the global economy.
• January 2008 Global Sustainable Tourism Criteria The Global Sustainable Tourism Criteria represent the minimum requirements any tourism business should observe in order to ensure preservation and respect of the natural and cultural resources and make sure at the same time that tourism potential as tool for poverty alleviation is enforced. The Criteria are 41 and distributed into four different categories: 1) sustainability management, 2) social and economic 3) cultural 4) environmental.
• January 2003 WTO becomes a UN specialized body By Resolution 453 (XV), the Assembly agreed on the transformation of the WTO into a United Nations specialized body. Such transformation was later ratified by the United Nations General Assembly with the adoption of Resolution A/RES/58/232.
• January 2003 1st Int. Conf. on Climate Change and Tourism The conference was organized in order to gather tourism authorities, organizations, businesses and scientists to discuss on the impact that climate change can have on the tourist sector. The event took place from 9 till 11 April 2003 in Djerba, Tunisia.
• January 2002 World Ecotourism Summit Held in May 2002, in Quebec City, Canada, the Summit represented the most important event in the framework of the International Year of Ecosystem. The Summit identified as main themes: ecotourism policy and planning, regulation of ecotourism, product development, marketing and promotion of ecotourism and monitoring costs and benefits of ecotourism.
• January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
• January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

Ecotourism 101: What is Ecotourism? The Good, The Bad, and Sustainable Ecotourism

I may earn income from affiliate links or partnerships in this post. I spend time to curate tours or products that align with my values. Thanks for supporting my work, at no additional cost to you.

Last updated on April 30th, 2024 at 08:04 pm

A re you curious about what ecotourism is, if it’s really as beneficial as it sounds, and how to ensure you’re engaging in sustainable ecotourism? Ecotourism is when we travel to vulnerable natural places to increase our understanding of the surrounding natural and cultural landscape while delivering equitable socio-economic benefits throughout the surrounding region. When conducted properly and aligned with these values, ecotourism can work toward preserving a region’s environmental conservation and cultural preservation while simultaneously improving the quality of life for those impacted by tourism. However, when models of ecotourism are put in place that don’t carefully consider the impacts of tourism and work to counter them, ecotourism can have adverse effects, such as contributing to the loss of biodiversity in a region and ultimately adding to the stresses that put these vulnerable regions at risk. 

Whether ecotourism can be a force for good or damaging in some of the world’s most sensitive environments is up to us, the travelers! It is up to us to be informed about how our behaviors and choices can impact natural places. That all starts with education surrounding the topic. Let’s dive into the nuances of ecotourism, the benefits and the negatives, what “good” ecotourism looks like in practice, and, most importantly, why sustainable ecotourism matters. By understanding how to identify sustainable ecotourism, you’ll become a more informed traveler doing your part to save travel and the protected natural areas we choose to visit.

This post was carefully curated based on personal experience, an MSc in biodiversity with a thesis covering biodiversity and tourism, and research based on government documents, case studies, and international conservation entities. Get to know me better to learn more about my expertise on this subject matter. 

Looking for more 101 guides to becoming a more responsible traveler? Start here!

• Agritourism 101
• Responsible Travel at UNESCO sites
• Economic Tourism Leakage 101
• Sustainable Travel Tips

What We’re Covering

What is Ecotourism

5 Requirements of Sustainable Ecotourism

Benefits and Negative Impacts

Real-life Examples

Tips to Plan an Ecotour

Discuss, Share, Engage

• Ecotourism happens in vulnerable communities and protected natural areas.
• Sustainable ecotourism engages the 3 pillars of sustainability: environmental , economic, and social benefits.
• Unsustainable ecotourism neglects 1-2 of the pillars resulting in negative implications for nature or locals.
• Nature-based tourism is often confused with ecotourism – learn how to spot the difference.
• Before engaging in ecotourism, ask yourself or the company you book how they benefit ALL three pillars.
• Often the best solution is to work directly with local tour groups or organizations.
• Ecotourism does not always mean ethical tourism.
• There is no perfect model of ecotourism. It is up to you to ensure you have a positive impact on vulnerable natural destinations.

What is Ecotourism?

One of the most common buzzwords in the sustainable travel industry is ‘ecotourism.’ Many travelers rely on this word being synonymous with environmentally friendly, ethical tourism. Others might be asking if ecotourism is as good as it says it is.  When ecotourism is executed sustainably – based on research and understanding of the impacts on the natural environment and with guidance from the local communities, then yes, it can be synonymous with ethical tourism. This type of “good” ecotourism is if you create a powerful positive force for environmental conservation and local community well-being.

On the other hand, unsustainable ecotourism, a model of tourism that happens with the best intentions but fails to involve the community or maintain checks and balances regarding the environmental impact of tourism, can be detrimental to both the natural and local communities.

Ecotourism is often conducted in protected natural areas surrounded by vulnerable communities such as nature reserves, national parks, wilderness areas, heritage sites, or natural monuments. In these incredibly culturally and ecologically sensitive communities, true ecotourism can do a lot of good, while failed models of ecotourism or tourism operating under the guise of ecotourism can have catastrophic impacts.  In these protected areas, ecotourism must contribute to environmental conservation and the alleviation of poverty or risk destroying the places we love as travelers. 

Sustainable Ecotourism

Sustainable ecotourism, or really just ecotourism as it was intended to be, is responsible travel to protected or vulnerable natural areas focusing on environmental conservation/education while sustaining local communities’ economic and social well-being. For ecotourism to be sustainable for generations to come, it must include all three pillars, or the triple bottom line, of sustainability, as seen in the infographic. It isn’t quite enough to have all three of these pillars included; they need to be somewhat balanced, ensuring that tourism develops in a way that doesn’t take too much of an environmental toll while infusing a lot of economic benefits into the economy.

Ideally, the economic development from ecotourism is equitable and able to sustain long-term job development and growth in the region while equally contributing to wildlife conversation and preserving cultural identity. It is normal to have one piece of the Venn Diagram to be slightly larger as true equilibrium is difficult and impossible, but each should grow at a rate that doesn’t create too much imbalance. When things get out of balance, or one circle takes priority over another, no matter the intentions, we begin to have unsustainable ecotourism.

Unsustainable Ecotourism

Unsustainable ecotourism may embody or prioritize only one or two pillars of sustainable ecotourism. This can happen for a variety of reasons.

• Tour operators and travel companies may conduct ecotours as a marketing ploy to get the attention of travelers looking for more environmentally friendly travel options. These operators may conduct businesses without fully understanding their impact on the natural environment or equitably distribute tourism’s benefits within their community. 
• Adventure companies or individual travelers may enjoy nature-based adventures while disregarding local communities.
• Others may seek to capitalize on the economic gain of nature-based tourism while exploiting nature.
• Culturally sensitive communities may alter their customs or traditional crafts to appeal to tourists, thus increasing their economic gain while degrading their culture.
• Perhaps a national park becomes so popular that the number of people visiting begins to have irreversible impacts on natural vegetation or wildlife.
• Other companies may lack adequate support and resources from their governments, communities, or foreign tour companies to meet well-intended goals.

These are all examples of unsustainable ecotourism, ultimately resulting in the problematic exploitation of natural resources or local communities. 

Nature-based tourism vs. ecotourism?

Many people use nature-based and ecotourism interchangeably, but they are not the same. Nature-based tourism is traveling to a natural landscape to enjoy nature. Ecotourism is visiting a place with the goal of contributing to conservation while benefitting the community for a positive impact. I consider the multi-day hikes in the European Alps nature-based, as I am just out for a hike to enjoy nature. If I were to hire a local guide in Peru to take me on a culturally infused hike to learn about nature and culture – then we start to cross into ecotourism.

The penguin tour I did in New Zealand is a great example of a sustainable eco-tour . We learned about the local conservation efforts of a penguin colony on the brink of extinction (environmental), supported a local farm and conservation group (economic), and had a high-quality social engagement learning about New Zealand’s connection to the environment (Social).

Mass Tourism vs Ecotourism? What is better?

When I first started on my journey toward embracing sustainable tourism, I automatically assumed that mass tourism = bad. Ecotourism = good. This is something I see across the board among travelers. However, many tourism academics disagree on this binary and highlight the nuances and importance of well-managed tourism development, whether eco or mass.

Their arguments hinge on the fact that mass tourism ultimately contains people in places that generally already have the infrastructure to support large groups of people. Imagine if we took the thousands of people staying at an all-inclusive Disney resort – a place with adequate infrastructure to handle these numbers and dropped them all at a small Peruvian rainforest eco-lodge. The small ecolodges set up for sustainable ecotourism and minimal crowds would be overwhelmed, and the environmental and cultural damage would be dramatic. There are also examples of how ecotourism can bring tourists into places previously undisturbed by tourists historically, and it is important to first understand and plan for potential impacts.

This isn’t to put mass or ecotourism into their boxes, but it highlights that there are examples of well-managed mass tourism in areas with infrastructure that are worth supporting. Just as there are examples of poorly managed ecotourism disturbing nature for the first time, it all comes down to how tourism is managed.

What do you think about this argument? Share in the comments!

Five Requirements of Sustainable Ecotourism

What else separates sustainable and unsustainable ecotourism? It’s not enough for ecotourism to vaguely target the three pillars of sustainability at free will. Carefully thought-out itineraries should be constructed before engaging in ecotourism. While there is situational and regional flexibility in how sustainable ecotourism plays out in real life, the International Union for Conservation of Nature (IUCN) has listed five minimum requirements, hitting all three pillars, that tourists and tour operators should address before engaging in ecotourism. We can use these guidelines to create a custom itinerary when visiting vulnerable natural communities or booking a tour operator.

1. Tourism should benefit environmental conservation

Tourism activities, development, and tour operators should safeguard the environment, conserve natural resources, protect ecosystems, and benefit biodiversity. Several key players need to work together to ensure this. Governments and land managers should ensure that proper scientific impact assessments are done prior to tourism development. Rules and regulations should be established so tour companies, guides, and tourists follow. Involving the community in conservation-based tourism is key.

For us travelers, environmental education is a key component of this. As you visit vulnerable areas, you should try to learn about local biodiversity and environmental concerns. Doing some research ahead of time allows you to align your behaviors in a way that doesn’t degrade the environment, and you can also hold tourism companies accountable for their actions if you are more informed.

• Mass crowds, overdevelopment, and overtourism. Overdevelopment of the region surrounding a protected area to accommodate mass tourism may negatively impact nature. Many species are not confined to the protected natural zone, and over-development can damage migration and breeding patterns, increase water and air pollution, and increase erosion. Protected areas often have a limited capacity before ecosystem degradation may occur.
• Large tour buses or cruise ships drop large groups of people off in a protected region for a short amount of time.
• If a protected region is capitalizing on economic profit and bringing in as many guests as possible without sticking to a sustainable plan.
• Clear-cutting and ecosystem fragmentation to build large resorts
• Tour companies that allow you to touch, feed, or interact with wildlife

Actionable Steps

• Look for places with non-invasive infrastructure that keep you a safe distance from animals. Look for well-planned trails, viewing platforms/sky bridges, nature centers for education, etc.
• Find alternatives to nature’s hot spots, seeking out small-scale educational nature-based tourism.
• Visit places that minimize capacity with permits and quotas.
• Be willing to pay fees and fines that support sustainable infrastructure.
• Learn and follow all regional, local, and tribal etiquette before entering a protected area. 
• Support eco-lodges, regenerative hotels, and other low-impact options.
• Book small group tours or go alone and hire personal local guides to take you into nature on a designated trail.

Read a guest post by an ecologist from India about the do’s and don’ts for visiting national parks in India . This post highlights proper behavior to ensure that you, your local guide, the ecosystem, and the animals you see are safeguarded and protected. – A great example of sustainable ecotourism.

2. Safeguard the cultural and natural heritage of the region

Oftentimes, without even knowing it, we, as travelers, support the decline of a region’s cultural heritage. With the presence of tourism, locals may feel the pressure to please us with certain trinkets or displays that don’t align with their culture to put on a show. There are a few cruise shows in Alaska that are not traditional and are upsetting to certain elders as they have permanently altered traditions to appeal to Western tourists.

There are mindful ways we can learn about and support traditions by appreciating authentic experiences; for example, The Alaska Native Heritage Center is operated by Native stakeholders, and the art, song, dance, and cultural shows are true to the tribe’s heritage.

Unsustainable tourism booms at UNESCO sites such as Hoi An are notorious for contributing to tourism tourism-fiction. This means that culture becomes a commodity rather than part of the heritage. Some have described tourism’s impacts on Hoi An as leaving the city a husk of its former self and operating more like Disneyland than a place of important culture.

• Locals selling mass-produced or cheap trinkets, such as sunglasses, outside protected zones. Many of these people may have given up traditional crafts or lifestyles to get short-term benefits from tourism in the area because they have been exploited and excluded for economic benefits.
• International tour companies that host cultural shows in which traditional songs, dances, or clothing have been changed to appeal to foreigners.  
• Commodification of culture
• Invest in quality certified crafts work from master artisans – look for certifications.
• Seek out authentic cultural experiences from homestays or by learning from local guides.
• Visit Indigenous or locally-owned culture centers for an authentic educational song, dance, and cultural experience.  

3. Respect Indigenous Peoples and local communities rights

If there is one thing that can grind my gears, it’s when tourists have more rights than locals. When Glacier Bay National Park first opened to tourism many Indigenous groups were no longer allowed to use the land for subsistence hunting and gathering . Meanwhile, massive cruise ships pulled in and dumped their greywater. Efforts are being made to restore subsistence rights, and Indigenous tribes can now harvest certain things, but as it still stands, most cruise companies have more rights in that Bay than many Alaskans. While the Indigenous peoples of Alaska are left suffering the consequences of cruise impacts on their ancestral land, they are also excluded from tourism’s benefits, with multinational cruise companies making the most money.

But, it is not enough to consider Indigenous peoples and the surrounding communities impacted by tourism; they must be a key partner in tourism. Their consent and well-being regarding tourism in protected areas should come first. They should have a direct say in developing tourism while receiving equitable benefits.

• Areas that give tourists more rights than local or Indigenous Peoples. i.e., when people climbed Uluru on eco-excursions despite the wishes of Australia’s Aboriginal People.
• Tours that bring you into protected natural areas without providing ways to learn about local or Indigenous culture directly from the marginalized people. 

Actionable Steps 

• If Indigenous groups have been displaced from an area, take it upon yourself to enter the protected area as a guest respecting the traditional owners.
• Hire local guides or meet locals to engage in cultural exchange.
• Learn about tribal history, present, culture, and wishes.
• Perform a land acknowledgment.
• If an area is sacred to an Indigenous group and they ask you not to enter, reconsider your plans and find a viable alternative. 

4. Create viable, long-term economic operations in the region

The presence of a booming tourism industry looks great on paper in any region. But, if you dig deep, you’ll start to notice that maybe a lot of that money leaves the local destination and ends up in the pockets of large multinational companies. Or maybe locals don’t have access to year-round jobs that provide them with enough healthcare and healthy food because of boom-bust seasonal cycles. Ensuring local access to stable employment is important to reduce global poverty. Tourism jobs can’t only be seasonal jobs that exploit foreign workers. Locals should be interested in tourism jobs to reach management positions and receive benefits.

Many cite the economic benefits of tourism as the sole reason to develop tourism, but research shows that many locals aren’t interested in tourism jobs because of the lack of sustainable and beneficial long-term employment. When I was a tour guide in Alaska, I worked long hours during the summer months without long-term security, health care, or retirement benefits.

• Tourism leakage . Leakage happens when large international tour corporations or foreign-owned all-inclusive resorts profit off ecotourism while locals are forced deeper into poverty. Locals should be primarily profiting off tourism as they suffer any negative impacts. 
• Lack of local guides. Lack of locals in management or hospitality positions.
• Mass-over-tourism booms happening during a short seasonal window, resulting in an employment depression during the off-season.
• Foreign workers are imported for cheap labor exploitation or to make tourists comfortable.
• Support locally owned tour companies providing residents with stable year-round jobs, training, and income-earning opportunities. 
• Support local businesses and buy local products when traveling through vulnerable communities.
• Visit places during the shoulder or off-season to support a healthy year-round economy.
• Avoid booking with international tour companies and all-inclusive resorts unless they engage in the trip-bottom line. 

5. Create meaningful and high-quality visitor experiences

If you’re stepping out of a tour bus for that Instagram photo opportunity without learning about your destination, you are not having a meaningful or high-quality experience. Slow down and enjoy the lesser-known sights, and learn about the local food, nature, and people. These tourism experiences should be led by locals with a deep affinity for a region, allowing you to connect them to the place on an intimate level. Canada has a rigorous tour guide certification called interpretative guides. The guides aim to foster a deep and meaningful connections between the local people, places, and tourists. Tourists are more likely to care for their destination if they have a connection and understanding regarding why its protection is important.

• Tour busses that drop people off in a protected area to look around and snap a few photos and leave without offering educational information or ways to learn about the landscape.
• Violating local rules to gain access to a protected area for an Instagram photo.
• Engage in ecotourism that hinges on environmental education and cultural connection.
• Stay in a region longer than a bus stop or half a day.
• Book locally-owned accommodation, engaging in regenerative practices that educate you meaningfully.
• Please do it for more than the gram.

The Pros and Cons of Ecotourism

There is no perfect model of truly sustainable ecotourism. Even the most sustainable ecotourism models will have some negative implications, but the ultimate goal is to create a long-term sustainable plan that maximizes benefits and minimizes negative impacts .  As you can see the potential benefits are almost equal to any potential negative impacts. The key is understanding how your presence can have a positive or negative impact, and strive to check as many positives as possible. Ensure you are engaging in ecotourism that ticks positives in environmental, social, AND economic, otherwise, it is likely the negatives outweigh the positives of sustainable ecotourism. 

Does the Good Outweigh the Bad?

I went on an eco-tour to see brown bears in the wild in Alaska . We learned about brown bears from a distance and the Lake Clark National Park ecosystem (environmental) with a local company (economic) on a quality tour (social). However, they could have included more information about the region’s Indigenous culture (social). So, I did some of my own research, doing a land acknowledgment  and discovering the park’s true name is Qizhjeh Vena , meaning a place where people gather in the Dena’ina language. Despite a few shortcomings, I decided this ecotour had more positive than negative impacts especially since Indigenous Alaskans have access to the park. But this shows that not everything will be perfect. You can weigh your options and take personal actions outside of the tour to balance it out, such as independent research, donations, land acknowledgments, and buying high-quality souvenirs.

Ecotourism in Practice

We’ve covered a lot so far, but let’s review a few real examples of sustainable and unsustainable ecotourism in practice so you can better identify them.

Sustainable – Mountain Gorilla Trekking Ecotourism

Mountain gorilla treks in Uganda and DR Congo are great sustainable ecotourism models supported by local government, residents, and conservation groups. Uganda even has a conservation economy that prioritizes conservation as an economic value. Mountain gorillas are endangered in a vulnerable natural habitat surrounded by high-density rural farmers. A sustainable ecotourism model in the region protects both gorillas and includes the livelihood of residents.

Environmental: The presence of tourists deter poachers and encourage local governments to implement protection of the gorillas. Gorilla populations are increasing as a result of sustainable ecotourism. 

Economic: Locals are offered stable employment opportunities as guides, trackers, and anti-poaching guards. Many of them are ex-poachers, which reduces the poaching threat even more.  Over five years, US$428,000 was directly invested in Rwandan communities, helping locals build schools, enact locally-driven environmental projects, and aid food security.

Social : Cultural exchange between local guides and tourists enhances cultural and environmental education. Local guides can showcase years of local expertise and take pride in their culture and nature. Gorilla ecotourism has played a fundamental role in keeping the peace in Rwanda in a post-genocide landscape. 

Interested in learning more about ethical mountain gorilla treks? Kesi from Kesi to Fro created an awesome guest post detailing her first-hand experience seeing mountain gorillas in the wild. You can join her on a group trip to Uganda to work with local tour operators to support conservation, boost the local economy, and engage in cultural exchange. Learn more about sustainable gorilla trekking!

Unsustainable – Machu Picchu Ecotreks

Ecotourism in Machu Picchu has exploded over the last decade. Tourism in the region has grown unchecked, with international and local tour companies capitalizing on the economic benefit of a booming industry. However, tourism grew unsustainable, focusing primarily on the economy rather than the environment or social aspects. This is a prime example of when ecotourism turns into mass overtourism. 

Photo by Alan Hurt Jr. Unsplash

Environment: Mass development in the region surrounding Machu Picchu threatens South America’s last remaining pocket of the Andean cloud forest. Increased waste from humans adds to air and water pollution. Heavy foot traffic damages the fragile Paramo grasslands. Noise pollution contributed to the disappearance of the Andean condors from the region. Migrating and breeding patterns of threatened animals have changed.

Economic: Most workers and guides are left without work or stable year-round income during the off-season. Tourism leakage, where locals do not benefit as much as they should from tourism in the region, is problematic. 

Social: Portions of the city are sliding downhill, causing damage to a cultural and historical icon. Visitors have defaced, broken, and damaged parts of the city. An increase in cheaply made trinkets has caused a decline in local artisanal craftwork. Overall, the region has suffered a loss of cultural authenticity. The visitor experience has suffered greatly, too, with packed trails and long waits.  

*This does not mean that all Machu Picchu treks are bad. You can still visit, but be respectful as you visit, support local tour operators, respect permits, buy quality souvenirs, pay additional fees, and follow all instructions from your guide to minimize your impact. You should also consider other ways to learn about the region’s history or find an alternative hike.

View this post on Instagram A post shared by Susanna • Sustainble Travel (@curiositysaves.travel)

Tips for Planning a Sustainable Ecotour

By now you should have a pretty good idea of what constitutes sustainable ecotourism and be able to identify if your next nature-based adventure checks some of these boxes, but here are my top tips to help you get started. 

Read Their About Page

You can tell a lot about a tour operator by looking at their “about” page. I always say the more details, the better. Tour companies, hotels, and excursions near vulnerable nature and communities should freely offer up a lot of detailed information about how they are hitting that triple bottom line. If any of the three pillars of sustainable ecotourism is missing from their mission statement or is not easily accessible online, that is your first major red flag. Browse the website to see how they support the environment, local economic development, and cultural conservation. 

Look for Greenwashing

There is the possibility that companies will engage in greenwashing, presenting information on their website that makes for a convincing sustainable ecotourism model. Some signs companies are greenwashing are when they offer vague information, make general statements about committing to sustainability without examples, or put customer satisfaction and fun at the center of their advertising rather than social impact. 

When in Doubt, Ask

I always recommend sending an email asking how they give back to the community, where your money goes, what local conservation efforts are, how they engage with local culture if they employ locals, etc.  The tour company should be able to respond with detailed statements of how they consider and benefit local communities, economic vitality, and conservation of the natural environment.

Check Their Business Model

Is sustainability part of their core mission, or is it an afterthought? Research shows that companies built around a sustainable business model prioritizing social, economic, and environmental benefits to the local community are more likely to be ethical in the long term. Companies that create a sustainable statement as an afterthought or in response to harmful behavior they are caught for are more likely to engage in damaging behavior. A great example of this is Carnival Cruises. Carnival has literal pages outlining their commitment to the environment, but this was created because a court ordered them and not necessarily because they wanted to do it from the goodness of their heart. Look for companies that were founded to create a positive impact. This information is often included in an origin story or about section.

Find the Owner

Who owns the company? Is it locally owned? Google the name of the owner. For example, many cruise lines and resorts appear to be small boutique companies, but they are owned by large international conglomerates. If in doubt, Google “Who owns X eco-resort.”

Look for certifications, read reviews, and the internet stalk them. Look for environmental warnings report cards, read comments on their social media, and dig up any information you can find.

Self Planning? Carefully Craft Your Itinerary

If you are self-planning carefully, identify each hotel and excursion operator to see how they engage in the triple-bottom line. Research environmental concerns in the area. For example – did you know you should clean your shoes in Hawai’i before entering protected natural areas?  Learn about Indigenous and local culture and history. Be aware of local etiquette for engaging in nature.

• Create a checklist and save it on your computer to help you identify sustainable ecotourism. Having this handy will help you identify sustainable ecotourism excursions that you can feel good supporting.
• What are some of your favorite sustainable eco-tour companies or excursions you’ve supported? Let us know in the comments so we can all learn about great companies around the world working toward helping local communities and protecting our environment.

Make sure you share this post so all your fellow travelers can discover the benefits of sustainable ecotourism and be able to identify the difference between sustainable and unsustainable ecotourism – so we can all do our part to save travel!

About the Author: Susanna Kelly-Shankar

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20 comments.

Eco-tourism may eventually turn into over-tourism. AFAIK Bhutan is the leader in eco-tourism and they have achieved so through active community participation and effective government regulation.

Thanks for writing the post.

Hi Pawan, Yes, ecotourism can quickly turn into over-tourism and it is the responsibility of the traveler to do their research and engage in sustainable ecotourism. That’s lovely you’re engaging the community! I wish you the best and hope I am able to visit Bhutan in the future!

This is so detailed! So much to think about and consider how we can do better during our travels. There’s always room to do better!!

I love how much ecotourism is starting to get attention. I think, especially for travelers, we love the earth and communities around the earth so much that it’s so important to learn how to connect responsibly and take care of it/each other

It really is important to learn about sustainable ecotourism and how to engage to be mindful of the environment. Thanks for reading.

This is alot of great information.

Thank you for such a thought provoking post. I learned a lot. You’ve given me much to think about. Thank you for all that you’ve invested in this post.

Thanks for sharing this insightful post on ecotourism. The way you broke down and explained everything was better than anything else I’ve read on the topic.

I love this! It’s so important to differentiate between nature-based tourism and eco tourism, and I feel like even I have been guilty of confusing thee two in the past. Definitely saving this and sharing!

It’s super confusing – and not always the fault of the traveler with greenwashing or companies that simply don’t know any better or lack resources to be sustainable. So, hopefully, this guide to ecotourism helps differentiate between nature-based tourism, sustainable and unsustainable ecotourism. Thanks for reading.

This is such a smart post. It’s well written and very compelling. It’s the kind of information I would gladly assign my environmental ed. students. Great job!

Oh let me know if you end up sharing it with some of your students. It is a great topic to learn about regarding the intersection of the environment and tourism.

For island destinations, the problem is often even more a concern. Islands belonging to countries with a mainland usually have tourism that’s developed from the mainland, with resorts being technically local but are really effectively like foreign owners since there’s often a distinct cultural difference between the two. After all, if the tourism collapses because the nature is gone, the resort investor just liquidates and goes back to the mainland, where they have their real homes. But the islanders are often tempted by the promises of employment by such resort developments, that sometimes they don’t query too hard which of the resorts are legit committed to them and which are insincere. It’s really bullying and it pisses me off.

That’s a great addition talking about islands with the mainland – that even though they are local there can still be problems. I know this likely happens in the Hawaiian islands. I agree with the bullying tactics. Sometimes the lure of money is so tempting for these places that they are pigeonholed into supporting sustainable tourism. In Alaska, one small Indigenous town simply asked a major cruise line to limit capacity during their drop-offs and within 2 days the cruise line said they would no longer dock there and take all their money. It was an all-or-nothing situation for people simply asking for larger cruise companies to engage in some sustainable behaviors. Thanks for sharing!

That’s a good hard look at an issue we are all struggling with. I’m going to keep all this in mind when booking my next trip.

Thanks for this insightful blog post! Love to read something different and outstanding! We really need to talk more about ecotourism!

this was so informative I didn’t realize there were so many aspects to eco tourism. Thanks for sharing

It is a great article about eco-tourism and sustainable tourism, you have explained everything in detail. It only teaches us how we can travel responsibly. Thanks for this valuable information.

Thank you so much for taking the time to read this, I really appreciate it. I hope you learned something new about sustainable ecotourism. Make sure you share it to pass along the message.

Very insightful article. Thank you so much.

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Is it possible to be a ‘sustainable tourist’? 12 ways to make a positive impact on your travels

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After a period of plummeting tourism numbers during the pandemic, tourism is having a resurgence. This is good news for many workers and businesses, but it could be bad for the planet. Here is a selection of ways tourists can ensure that their holidays don’t harm the environment.

There are many positive aspects to tourism. Around two billion people travel each year for tourism purposes. Travel and tourism connect people and bring the world closer through shared experiences, cultural awareness and community building. It provides jobs, spurs regional development, and is a key driver for socio-economic progress.

However, there is often a downside; Many popular destinations are threatened by increasing pollution, environmental hazards, damage to heritage sites and overuse of resources. And that’s without factoring the pollution caused by travel to and from these destinations.

So, with that in mind here are some tips that will help you to enjoy your trip, and leave with the confidence that your favoured tourist destination will not be damaged by your presence, once you return home.

1. Ditch single-use plastics

Often used for less than 15 minutes, single-use plastic items can take more than 1,000 years to degrade. Many of us are switching to sustainable options in our daily lives, and we can take the same attitude when we’re on the road. By choosing reusable bottles and bags wherever you go, you can help ensure there is less plastic waste in the ocean and other habitats.

2. Be ‘water wise’

On the whole, tourists use far more water than local residents. With a growing number of places experiencing water scarcity, the choices you make can help ensure people have adequate access to water in the future. By foregoing a daily change of sheets and towels during hotel stays, we can save millions of litres of water each year.

3. Buy local

When you buy local, you help boost the local economy, benefit local communities, and help to reduce the destination’s carbon footprint from transporting the goods. This is also true at mealtimes, so enjoy fresh, locally grown produce every chance you get.

4. Use an ethical operator

Tour operations involve people, logistics, vendors, transportation and much more. Each link in the chain can impact the environment - positively or negatively. If you prefer to leave the planning to someone else, be sure to pick an operator that prioritizes the environment, uses resources efficiently and respects local culture.

5. ‘Please don’t feed the animals’

Sharing food with wildlife or getting close enough to do so increases the chances of spreading diseases like cold, flu and pneumonia from humans to animals. Also, when animals get used to receiving food from humans, their natural behaviours are altered, and they become dependent on people for survival. In some cases, it can also lead to human-animal conflict.

6. And don’t eat them either!

By creating the demand, consuming endangered or exotic animals leads to an increase in poaching, trafficking and exploitation of animals. Besides the harm done to the individual animal on your plate, irresponsible dining can contribute to the extinction of species already threatened by climate change and habitat loss. Keep this in mind when shopping for souvenirs as well, and steer clear of products made from endangered wildlife.

7. Share a ride

Transportation is a major contributor to the carbon footprint from tourism. Instead of private taxis, explore using public transportation like trains, buses and shared cabs. You can also ride a bicycle, which offers a convenient and cheaper way to explore and learn about a place.

8. Consider a homestay

Staying with a local resident or family is a nature-friendly option that allows you to get up close and personal with local culture and customs. Staying at local homestays can uplift communities by providing income while giving you a peek into different ways of life.

9. Do your homework

Before your travel, educate yourself about your destination. Doing so will allow you to better immerse yourself in local traditions and practices and appreciate things that might have gone unnoticed otherwise. With the right information, you can explore a destination in a more sensitive manner and surprise yourself with new adventures and discoveries.

10. Visit national parks and sanctuaries

Exploring nature and wildlife through national parks is an intimate way to learn about the animals and their ecosystems first hand. In some cases, your entrance fee supports conservation efforts that protect species and landscapes and preserve these natural spaces for future visitors to enjoy.

11. Don’t leave a trace

You can make a mark by not leaving a mark on your vacation destination. Put garbage in its place to avoid litter, and don’t remove or alter anything without permission. Let’s make sure we leave only soft footprints, and not the environmental kind.

12. Tell your friends

Now that you’re ready to travel in eco-friendly style, it’s time spread the word! Inform fellow travellers, friends and family about how sustainable tourism benefits local people by enhancing their livelihoods and well-being, and helps all of us by safeguarding our beautiful environment.

What Sustainable Tourism Is + Why It Is The Most Important Consideration Right Now

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Sustainable tourism- have you heard of this term? Probably. That’s because the term ‘sustainability’ has become one of the most commonly used ‘buzzwords’ in contemporary society. But in reality, sustainable tourism is much more than the latest trend…

Today I am going to talk to you about the most important thing in travel- sustainability. While there are companies who claim to be ‘sustainable’ in order to achieve good PR and greenwashing happens more often than any of us wish to admit, the reality is that sustainability is literally a matter of life and death.

As highlighted by Guru David Attenborough, amongst many others, if we continue to act in the way that we are, the planet will not survive. And on a smaller scale and in a somewhat shorter time frame, if we continue to holiday in the way that we have been, tourism will not survive.

Sustainable tourism is not a choice, we have no choice- it MUST happen. And in this article I am going to tell you what this means for tourism industry workers, industry stakeholders and us- the tourists .

What is sustainable tourism?

Sustainable tourism definitions

Why is sustainable tourism important?

The principles of sustainable tourism

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Tourism is one of the world’s fastest growing and  most important industries  and is a major source of income for many countries. However, like other forms of development, tourism can also cause its share of problems.

Sustainable tourism, therefore, relies on the premise of taking care of the environment , society and the economy . Sustainable tourism principles intend to minimise the negative impacts of tourism, whilst maximising the positive impacts. However, this if often easier said than done.

A large majority of global travellers (87 percent) say that they want to travel sustainably, according to the Sustainable Travel Report released by Booking.com. But what does sustainable tourism actually mean and are we really being sustainable?

Sustainable tourism is a tourism form which has received significant attention in recent years, both by the media and the academic community. If you Google the term ‘sustainable tourism’ over 270,000,000 results are returned- that’s a lot!

The body of literature addressing sustainable practices in tourism has expanded exponentially. In fact, there is so much information on the concept of sustainable tourism nowadays that you take take an entire travel and tourism degree focussed on the sustainability management issues!

One of the earliest and most regarded definitions of sustainable tourism was published in  The Brundtland Report , where it was defined as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs”.

This sums it up pretty well to me. Think about it- if everyone (industry workers, government, tourists etc) continues to act in the way that they have been, will our grandchildren or great grandchildren have the same opportunities that we have had? For example, if litter is dropped on the beach and not cleared up, then future tourists will not want to visit that beach .

And if economic leakage is not controlled (i.e. when money spent by tourists leaves the country as a result of foreign owned businesses, imported produce etc) then the local people will see little or no benefits of the tourism and may become unwilling to work in the sector or even become antagonised by it. You see where I am going with this?

Another key definition of sustainable tourism is that of The United Nations World Tourism Organisation who state that sustainable tourism is “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”.

According to the The United Nations World Tourism Organisation , sustainable tourism should:

• Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural heritage and biodiversity.
• Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance.
• Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and income-earning opportunities and social services to host communities, and contributing to poverty alleviation.

As I pointed out, there is a wide breadth of tourism literature available in today’s market. Some of my favourite academic texts include Managing Sustainable Tourism by David Edgell and Sustainable Tourism by David Weaver. You can also find a wide range of research papers on Google Scholar .

Sustainable tourism influences positive movements that in return will create successful development by following strategies that allow the positive impacts to outweigh negative impacts.

As you can see from the graph below, the tourism industry is predicted to continue growing at a rapid rate. This means that any negative impacts caused as a result of tourism will also grow, thus indicating an urgent need for these to be carefully managed and mitigated through sustainable tourism practices.

From the depths of the Amazon jungle to the Australian outback, there are few places in the world that have escaped the burgeoning growth of the travel and tourism industry. Unfortunately, in many cases, this has come at the expense of natural resources, local economies and indigenous populations.

A few years ago I visited a place called Dahab on my travels through Egypt , because I wanted visit the ‘Sharm el Sheik of 30 years ago. I plan to visit the ‘Thailand of days past’ by travelling to Myanmar and I chose the ‘less trodden’ path when climbing Mount Kilimanjaro .

Areas untouched by tourism are becoming more difficult to find. But more worryingly, areas that are untainted or undamaged by tourism are also becoming less common.

If we want to preserve the very things that it is we are going to see (the beach, the mountain, the wildlife etc), then we need to behave responsibly and sustainably.

T he Worldwide Fund for Nature (WWF) and Tourism Concern (1991) outline 10 principles for sustainable tourism. These are outlined below:

• Using resources sustainably.  The conservation and sustainable use of resources- natural, social and cultural – is crucial and makes long-term business sense.
• Reducing over-consumption and waste.  Reduction of over-consumption and waste avoids the costs of restoring long-term environmental damage and contributes to the quality of tourism.
• Maintaining biodiversity.  Maintaining and promoting natural, social and cultural diversity is essential for long-term sustainable tourism and creates a resilient base for the industry.
• Integrating tourism into planning.  Tourism development which is integrated into a national and local strategic planning framework and which undertake environmental impact assessments increases the long-term viability of tourism.
• Supporting local economies.  Tourism that supports a wide range of local economic activities and which takes environmental costs and values into account, both protects these economies and avoids environmental damage.
• Involving local communities.  The full involvement of local communities in the tourism sector not only benefits them and the environment in general but also improves the quality of the tourism experience.
• Consulting stakeholders and the public.  Consulting between the tourism industry and local communities, organizations and institutions are essential if they are to work alongside each other and resolve potential conflicts of interest.
• Training staff.  Staff training which integrates sustainable tourism into work practices, along with recruitment of personnel at all levels, improves the quality of the tourism product.
• Marketing tourism responsibly.  Marketing that provides tourists with the full and responsible information increases respect for the natural, social and cultural environments of destination areas and enhances customer satisfaction.
• Undertaking research.  Ongoing research and monitoring by the industry using effective data collection and analysis are essential to help solve problems and to bring benefits to destinations, the industry, and consumers.

Benefits of sustainable tourism

Sustainable tourism has many, many benefits. In fact, many would argue that implementing sustainable tourism is not a choice at all, it is essential. But to summarise, here are the key advantages of sustainable tourism:

Sustainable tourism promotes the conservation and protection of natural resources and biodiversity, reducing the negative impacts of tourism on the environment. It also encourages the use of eco-friendly transportation and accommodations, reducing carbon footprint and other pollutants.

Sustainable tourism can contribute to poverty reduction by creating job opportunities and income for local communities. It also promotes cultural understanding and respect by engaging tourists in local cultures and traditions.

This type of tourism can be a profitable and economically viable industry, contributing to economic growth and development. It supports local businesses and economies by promoting local products and services.

Sustainable tourism can help to preserve natural and cultural heritage sites for future generations by promoting responsible tourism practices and supporting conservation efforts.

Sustainable tourism can raise awareness and educate people about environmental and social issues, and encourage behaviour change towards more sustainable practices. It also provides educational opportunities for tourists to learn about local cultures and traditions.

• Sustainable tourism can lead to a more meaningful and authentic travel experience for tourists, as they can engage with local communities and cultures in a responsible way.

Overall, sustainable tourism can benefit both tourists and local communities by promoting responsible and sustainable tourism practices that respect the environment, society, and economy.

Disadvantages of sustainable tourism

While sustainable tourism has many benefits, there are also some potential disadvantages to consider. These include:

Sustainable tourism often requires more investments in eco-friendly technologies and practices, which can increase the costs for tourism businesses and potentially make it more expensive for tourists.

Sustainable tourism often requires limiting the number of tourists to reduce negative impacts on the environment and local communities, which can limit the economic benefits for tourism businesses and potentially reduce access for some tourists.

Sustainable tourism practices may require limiting the development of tourism infrastructure in certain areas to protect natural and cultural heritage sites, which can limit economic growth and development opportunities for local communities.

Sustainable tourism may require changes in local cultural practices and traditions to accommodate the needs of tourists, which can potentially lead to the loss of cultural erosion and loss of heritage.

Sustainable tourism practices can vary widely across destinations and tourism businesses, which can lead to inconsistencies in quality and standardisation, potentially reducing the overall effectiveness of sustainable tourism practices.

Ever heard of the term ‘easier said than done’? Sustainable tourism can be difficult to implement and manage, requiring partnerships between different stakeholders and long-term planning and management.

It’s important to note, however, that these potential disadvantages can be mitigated through careful tourism planning , collaboration, and monitoring to ensure that sustainable tourism practices are effective and beneficial for all stakeholders involved.

Examples of sustainable tourism

It’s not difficult to be a sustainable tourist , the biggest problem is a general lack of awareness amongst many tourists. If you want to learn more about how to be a sustainable traveller I recommend this book- How to be a highly Sustainable Tourist: A Guidebook for the Conscientious Traveller .

There are so many wonderful examples of sustainable tourism throughout the world! I have visited a few and I have lots more on my bucket list. Here are a few of my favourite examples.

My first example of sustainable tourism is Footsteps Ecolodge, which I visited back in 2010.

David, the Founder of Footsteps Ecolodge expresses how when he took a relatively cheap trip to The Gambia, he discovered that the staff at his booked hotel were only earning on average £1 per day. David felt guilty for enjoying a holiday knowing that the locals were receiving little or no economic benefits at all from hosting him.

David went on to develop Footsteps Ecolodge, with a mission to improve The Gambia’s trade through responsible tourism and therefore encourages sustainable development. In fact, one of his goals has led footsteps to employ only from the local village and buy only local produce.

I loved visiting this ecolodge. It has many environmentally friendly initiatives, ranging from solar powered electricity to composting toilets. It is based far away from the main tourist areas, providing a unique and authentic holiday experience. After spending a few days in the main tourist resort of Kotu, I was happy to exchange the evening chatter in the restaurants for the humming of grasshoppers and the beach bar music for the gentle sounds of waves.

You can read more on David’s story and the story behind Footsteps Ecolodge here.

The Eden Project is another great example of sustainable tourism.

It was built to demonstrate the importance of plants to people and to promote the understanding of vital relationships between plants and people. It is a huge complex that welcomes a wide range of tourists from the UK and overseas. In 2017, the project attracted more than o ne million visitors.

The project in fact has annual sustainability reports, monitoring its sustainable impact year on year.

Reality Tours and Travel’s mission is to provide authentic and thought-provoking local experiences through their tours and to use the profits to create change in Indian communities.

Reality Tours and Travel is a social catalyst and works towards profit sharing programs. 80% of their profits go directly to Reality Gives which runs high quality education programs in areas where their tours work.

Reality Tours and Travel now welcomes over 15,000 guests each year and employs over 50 members of staff.

The Dolphin Discovery Centre begun when Mrs Evelyn Smith begun to feed a group of dolphins near her home. Following her discovery of the dolphin grouping, specialists were brought in to monitor and study the local dolphins.

A few years later, the Dolphin Discovery Centre allowed tourists and community members to interact with the dolphins in hope they would understand and enjoy the marine mammals.

In brief, the Dolphin Discovery Centre Adopt a Dolphin Program supports the conservation of dolphins and the broader marine environment.

To date, the Dolphin Discovery Centre not only conserves dolphins, the centre also conserves turtles too. Learn more on adopting a dolphin or turtle with the Dolphin Discovery Centre here.

Ranch Margot is exactly what it sounds, a ranch located in Costa Rica. It all begun in 2004 when the founder of Rancho Margot, Juan Sostheim, purchased 400 acres of pasture. Despite the land being cleared of all vegetation, Juan Sostheim had a vision to grow sustainable food and raising animals.

Today, Rancho Margot focuses specifically on sustainable production and living, from the food they delivery to their energy production and the transportation used. Read more on Rancho Margot here.

Rancho Margot’s sustainable mission is in keeping with the Brundtland Report.

“To achieve and maintain sustainable operations, we work to find better ways to satisfy our needs without compromising future generations​”

Whilst I didn’t get a chance got visit Rancho Margot during our travels through Costa Rica , it does look like a fantastic place to go and a great example of sustainable tourism.

So now that we understand a bit more about what sustainable tourism is and what it looks like in practice, lets re-cap the key points that we have covered in this article.

Sustainable tourism is an approach to tourism that seeks to minimise negative impacts on the environment, society, and economy, while maximising the positive impacts.

• Sustainable tourism can help to preserve natural and cultural heritage sites, and contribute to poverty reduction by creating job opportunities and income for local communities.
• Sustainable tourism promotes responsible travel practices, such as respecting local cultures, conserving natural resources, and reducing carbon footprint.
• Sustainable tourism requires partnerships between different stakeholders, including governments, local communities, NGOs, and private sector businesses.
• Sustainable tourism involves long-term planning and management to ensure that the benefits of tourism are sustainable over time.
• Sustainable tourism can be a profitable and economically viable industry that contributes to economic growth and development.
• Sustainable tourism can help to raise awareness about environmental and social issues, and encourage behavior change towards more sustainable practices.
• Sustainable tourism can support the conservation of biodiversity and ecosystem services, which are crucial for the health of the planet and human well-being.
• Sustainable tourism is not just a trend or a buzzword, but a necessity for the future of tourism and the planet.

Now lets finish up this article about sustainable tourism by answering some of the most common questions on this topic.

Sustainable tourism is important because it can help to preserve natural and cultural heritage sites, contribute to poverty reduction, promote responsible travel practices, and support the conservation of biodiversity and ecosystem services.

What are some examples of sustainable tourism practices?

Examples of sustainable tourism practices include using eco-friendly transportation and accommodations, supporting local businesses and communities, conserving natural resources, and respecting local cultures.

How can tourists practice sustainable tourism?

Tourists can practice sustainable tourism by reducing their carbon footprint, supporting local businesses and communities, respecting local cultures, and conserving natural resources.

What is the role of governments in sustainable tourism?

Governments can play a crucial role in promoting and regulating sustainable tourism practices, such as setting standards and regulations for tourism businesses, supporting local communities, and preserving natural and cultural heritage sites.

How can tourism businesses implement sustainable practices?

Tourism businesses can implement sustainable practices by adopting eco-friendly technologies and practices, supporting local communities and economies, reducing waste and carbon emissions, and promoting responsible tourism practices.

What is the impact of unsustainable tourism practices?

Unsustainable tourism practices can have negative impacts on the environment, such as pollution , overuse of natural resources, and habitat destruction. They can also have negative social impacts, such as exploitation of local communities and cultures.

How can sustainable tourism contribute to economic growth and development ?

Sustainable tourism can contribute to economic growth and development by creating job opportunities , generating income for local communities, and promoting local businesses and economies.

How can sustainable tourism help to address climate change?

Sustainable tourism can help to address climate change by reducing carbon emissions through the use of eco-friendly transportation and accommodations, and by promoting responsible travel practices.

How can consumers support sustainable tourism?

Consumers can support sustainable tourism by choosing eco-friendly accommodations and transportation options, supporting local businesses and communities, respecting local cultures, and conserving natural resources.

To summarise, sustainable tourism is a form of tourism that takes a long term approach. It considers needs of the future, not only the present. Sustainable tourism has close ties with a number of other tourism forms such as responsible tourism, alternative tourism and ecotourism. In order to be sustainable the three pillars of sustainable tourism must be accounted for: economic impacts, social impacts, environmental impacts.

Typically tourists who partake in sustainable tourism activities will have a desire to help and support local communities and environments whilst avoiding any negative impacts their visit might bring. Many tourists now are far more conscious than they used to be and in general, society is a lot more aware of the impacts of their actions. In many ways, this has fuelled the sustainable behaviours of a number of stakeholders, who seek to please their customers and to enhance their own business prospects.

If you found this article about sustainable tourism helpful, I am sure you will enjoy these too:

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Pros And Cons Of Ecotourism: What You Should Know

Who would refuse to spend their vacation in the open air , surrounded by mountain peaks or on the banks of a clear river? Ecotourism is currently one of the most popular solutions for a vacation. Spending a few days or weeks in such an environment without sacrificing any comfort is a dream for many people.  What exactly is ecotourism, and what are its benefits?

A person awakens strength and feels filled with energy as a result of communication with nature . Furthermore, such relaxation allows one to not only recharge one’s batteries but also spend unforgettable days with one’s closest friends and family.

Is Ecotourism Good or Bad?

Ecotourism is a relatively new trend that has emerged in recent years, but it has quickly established itself as an intriguing and appealing type of tourism. Green tourism appeals to people of all ages who want to live a healthy lifestyle and do not mind spending time in nature for health reasons.

Ecotourism is conditionally divided into three categories :

• Increasing scientific knowledge . When a person studies, conducts research and communicates with nature to gain new knowledge. This category includes field research and research conducted by experts, specialists, and students from higher education institutions.
• Contributing to recreation and general knowledge about nature . Many doctors advise patients to improve their health by visiting nature for therapeutic purposes . This category is appropriate for ethnographic trips, photo hunting, and studying some natural features;
• Increasing natural resources . People who visit nature hold events that help save natural resources . For example, travellers plant trees, help to recultivate soils, clean water from waste, etc.

The Goals of Environmental Tourism

Of course, ecotourism arose for a reason. It unites many goals, the most important of which is the preservation of the environment . The following are the primary goals of green tourism:

• Gaining knowledge about nature ;
• Interaction with and assistance to nature in resource conservation ;
• Increasing population literacy through visits to locations that highlight the traditions and characteristics of the local residents ;
• Keeping the environment clean. Tourists can visit different locations not only for recreation but also to help clean up the environment ;
• Improvement of ecotourism participants’ ecological culture .

As you can see, ecotourism is important not only for taking care of one’s own health, but also for protecting and caring for the environment in which one is located. It can be, for example, combining active recreation in the mountains with garbage collection from the rivers and surrounding territories.

Ecotourism, of course, benefits the traveller more than it harms them. All forms of recreation, however, have advantages and disadvantages .

What Are Some Pros About Ecotourism?

Spending more time in remote areas of nature is no longer only beneficial , but also fashionable . People are increasingly choosing to relax with their families on the grounds of nature reserves, forest grounds, or mountains rather than travelling to hot countries.

Because of their living conditions, it is often difficult to enjoy wildlife. A large portion of the population works day after day in the office, inhaling the smoke of factories and harmful gases emitted by automobiles before returning home. It is not surprising that many of them prefer privacy with nature after a long day at work .

The advantages of this type of recreation are self-evident. Ecotourism is popular among tourists because it allows them to spend time face-to-face with nature.

It is especially important for residents of large cities who often feel a lack of fresh air.

Let us take a look at the key advantages of ecotourism:

• Recreation away from the hustle and bustle of city life
• This type of journey is appropriate for both the elderly and children
• You will receive a slew of memorable moments , positive emotions, and impressions
• Each tour is always distinct and one-of-a-kind
• The opportunity to contribute to the conservation of wildlife’s integrity
• Knowledge of aboriginal culture and tradition
• This type of travel not only improves general well-being , but also helps to normalize several systems at once: nervous, cardiovascular, and respiratory
• Nature and terrain research
• It is budget-friendly . It is simple to save money here because you do not need to spend money on spa treatments, hotel accommodations, and anything else that is typical of a vacation when staying at a resort
• This type of tourism improves the economic situation of local societies and contributes significantly to the development of a specific region .
• Attracting tourists to the ecological zone aids in the development of the region and provides employment for local residents
•  Promotion of health and wellness

What Are Some Cons Of Ecotourism?

There are also some disadvantages to ecotourism:

Absence of comfort and lodging conditions

People who are unprepared for life in the wilderness should avoid attempting ecotourism on the spur of the moment. Nature is beautiful. Nonetheless, spending weeks in the wilderness without hot water, a regular diet, or a good night’s sleep is not for everyone. As a result, your well-planned vacation can quickly turn into long-term torture.

Wild animals in their natural habitat

You should be prepared to interact with the animals if you go on a trip like this. Wild animals are unaccustomed to humans and may retaliate aggressively . So, hiring a guide is the best option in this case. A person who understands animal behaviour and has good navigation skills in the environment in which they live may be able to solve this problem.

Safety issues

Another significant disadvantage is the inaccessibility of all desired travel destinations . Every country has many reserves and parks that are spread out over large areas and are inaccessible to the general public . You must be able to recognize such areas where a tourist approach is safe . Contacting a special agency that will create a route for you and even find partners for the trip for a fee is the best option in this case.

To summarize, ecotourism is primarily a beneficial interaction between humans and nature . People can preserve and enrich natural resources, which is why ecotourism has become such a developed and interesting type of travelling.

Cover image: photo via pixhere

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Revision of the gstc accreditation manual for destination certification bodies, gstc2024 singapore global conference, sentosa, singapore | 13-16 november, gstc criteria, the global sustainability standards in travel and tourism, what is sustainable tourism.

There are many terms that float around that may sound similar but actually refer to something distinct.

Definition of Sustainable Tourism

Negative impacts to a destination include economic leakage, damage to the natural environment and overcrowding to name a few.

Positive impacts to a destination include job creation, cultural heritage preservation and interpretation, wildlife preservation landscape restoration, and more.

Sustainable tourism is defined by the UN Environment Program and UN World Tourism Organization as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”

Additionally, they say that sustainable tourism “refers to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability” ( UNEP & UNWTO , 2005: 11-12. Making Tourism More Sustainable – A Guide for Policy Makers ).

Definition of Ecotourism

Fennell described it as such: “Ecotourism is a sustainable form of natural resource-based tourism that focuses primarily on experiencing and learning about nature, and which is ethically managed to be low-impact, non-consumptive, and locally-oriented. It typically occurs in natural areas, and should contribute to the conservation or preservation of such areas” (Fennell, 1999: 43. Ecotourism: An Introduction ).

The  Mohonk Agreement (2000) , a proposal for international certification of Sustainable Tourism and Ecotourism, saw ecotourism as “sustainable tourism with a natural area focus, which benefits the environment and communities visited, and fosters environmental and cultural understanding, appreciation, and awareness.”

The ecotourism definition by the  Global Ecotourism Network (GEN) : “Ecotourism is responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and creates knowledge and understanding through interpretation and education of all involved (visitors, staff and the visited).”

Definitions of Responsible Travel

Responsible Travel refers to the behavior of individual travelers aspiring to make choices according to sustainable tourism practices. The behaviors usually align with minimizing the negative impacts and maximizing positive ones when one visits a tourism destination.

Travelers that want to learn more about how to be a responsible traveler can visit the section on the GSTC website For Travelers .

Summary of the difference between Sustainable Tourism, Ecotourism, and Responsible Travel

Ecotourism is a niche segment of tourism in natural areas.

Sustainable Tourism does not refer to a specific type of tourism, rather it is an aspiration for the impacts of all forms of tourism to be sustainable for generations to come.

Responsible Travel is a term referring to the behavior and style of individual travelers. The behaviors align with making a positive impact to the destination rather than negative ones.

Sustainable Tourism and the GSTC Criteria

They are the result of a worldwide effort to develop a common language about sustainability in tourism. They are categorized in four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; (D) Environmental impacts.

These standards were built on decades of prior work from industry experts around the globe. During the process of development, they were widely consulted in both developed and developing countries. They reflect our goal in attaining a global consensus on sustainable tourism.

The process of developing the Criteria was designed to adhere to the standards-setting code of the ISEAL Alliance. The ISEAL Alliance is the international body providing guidance for the management of sustainability standards in all sectors. That code is informed by relevant ISO standards .

Finally, the GSTC Criteria are the starting goals that businesses, governments, and destinations should achieve. Tourism destinations each have their own culture, environment, customs, and laws. Therefore, the Criteria are designed to be adapted to local conditions and supplemented by additional criteria for the specific location and activity.

There are three sets of Criteria

• GSTC Industry Criteria = relates to the sustainable management of private sector travel industry, focusing currently on Hotels and Tour Operators.
• GSTC Destination Criteria = relates to sustainable management of Tourism Destinations.
• GSTC MICE Criteria = relates to sustainable management of Venues, Event Organizers and Events & Exhibitions.

Learn more about Sustainable Tourism

Reading one article is not enough. The GSTC website offers those interested in learning more about sustainable tourism the needed resources. Make sure you visit the relevant pages for you:

• For Hotels & Accommodations
• For Tour Operators
• For Governments & Destinations
• For Corporate and Business Travel

You can also join one of the regular GSTC courses:

• Want to gain in-depth knowledge of the GSTC Criteria and understand sustainable tourism? The GSTC Sustainable Tourism course is for you.
• Are you a hotelier or work in the hospitality sector? GSTC Sustainable Hotel course

GSTC Sustainable Tourism Training Schedule

✓ Gain in-depth knowledge of the GSTC Criteria, the global standard for sustainability in travel and tourism. ✓ Make informed decisions on how to implement sustainability practices for your company or destination. ✓ Get ready for developing viable and actionable sustainable tourism policies and practices for your organization

I’ve participated in the course to get a comprehensive overview of destination sustainability criteria. Much more than this, the course gave me the up-to-date analysis of current trends, and a huge number of relevant cases from the destinations, the industry networks and the service providers. I strongly recommend to attend the course.

My course facilitator and teacher (Ayako and Antje) went above and beyond to answer our questions and provide us with additional resources. The course content (the GSTC Criteria) was delivered in an understandable and organized way. Learning the GSTC Criteria and how it applies to our own projects, businesses, and destinations is integral to anyone wanting to do any kind of work in the future centered around travel. I appreciated that the course was delivered in an interactive way over Zoom, and not just something we watched on YouTube. For me, being able to interact with fellow students from around the world, was a big plus. Was well worth it, and I highly recommend the course!

This course has been very relevant and provides in-depth knowledge of GSTC criteria for sustainable practices for destinations as well as the travel industry [with] plenty of real life examples and share links to plenty of reading material throughout the course. … As we move forward during these difficult COVID times, learning our lessons on the damage to nature, it becomes all the more important for industry professionals to get trained and step up efforts to embrace sustainability in all aspects of tourism. Hence, I recommend this course to all industry professionals.

This course enables participants to connect with the GSTC team directly, over an easy to use platform and network around the world. Using real life examples and detail in each of the 4 sections of the GSTC.

The GSTC training was a great way to connect, network, and engage in mind-broadening and eye-opening discussions with others in the diverse field of sustainable tourism. I would highly recommend this as a starting point for anyone interested in the journey of regenerative and sustainable tourism.

The course was great and the on- the-go discussions added great value to keep abreast of trends from across the globe. Participants from various parts of the world brought in their experiences and made the course very interesting.

Hearing about actual destinations applying Sustainable Tourism initiatives and learning from real situations practicing Sustainable Tourism, as well as the related successes and challenges, was very informative and valuable. My favorite part was the unexpected camaraderie from and connections with the other participants. I genuinely enjoyed the online discussion, sharing of ideas, and breakout groups and, overall, meeting so many others who she a passion for Sustainable Tourism. Thank you, GSTC, for a great course!

A complete holistic approach to sustainable tourism. The comprehensive lessons given each week break down the GSTC Criteria and are paired with practical examples, international experts and ‘hands on’ online workshops. The opportunity to discuss and share insights from all the participants around the world not only contributes to my own knowledge but to also my professional network. I highly recommend this course for anyone discovering sustainable tourism.

The course is quick and handy way to immerse in the issues of Sustainability in Tourism and a great kick start in starting your own business or destination program. I could have had the course even longer and especially the live sessions were great to get to know some of the other participants and share their knowledge and experiences – best practices are the best way to get started and to get valuable information. Highly recommended!

The course was so informative and presented in an engaging & interesting way. The examples & speakers gave us a lot to think about and many tangible ways that we can make a difference in our travel business. Thank you!

This course has given me an approach to the GSTC Criteria, where the basic and complete structure to move forward on sustainable paths is visualized. The reflections generated through real examples, discussions and available material are key to better internalize what sustainability means. Ideas applicable to our business and our work area appear during the course that contribute positively to one’s reality. I will recommend this course, for its contribution to the objective, honest and constructive understanding of what sustainability is.

I can only highly recommend the course for every travel and tourism professional- it is a great motivational boost to get into action and helps me support destinations in bringing the idea of destination stewardship – an inclusive and holistic approach – alive. We do not need more and more tourists, we need sustainable tourism.

Taking the GSTC training at this point in time was extremely valuable. It gave me a sustainable tourism framework to help assess what I’ve been able to accomplish and also consider the role that sustainable experiential travel may mean as we begin to inch our way out of the world of zero tourism towards something likely new and different. One other great benefit of the training was starting to get acquainted and sharing with other participants and instructors from around the globe. These connections will be valuable for a very long time to come.

I found this online course well structured and enjoyable. The trainers are really inspiring, extremely knowledgeable about the field and very supportive. The live online sessions give a great introduction to key topics, and there are online lessons, discussion forums and reference material to deepen knowledge. I feel like I have access to so much wisdom, and it is great to be part of a global community of sustainable tourism practitioners.

Thank you GSTC for such a great course. The content was relevant, the case studies were inspiring and the course structure was spot on! I can’t wait to take my learnings and inspiration and activate it across regional destinations in Australia. Keep up the great work.

What I liked the most about this course is the well-defined structure, the opinion sharing with online classmates, and the up-to-date topics. It makes the experience much more effective and enjoyable.

Excellent course that sets the foundations for sustainable tourism practice.I was very new with sustainable tourism and now after the course I have very solid understanding and skills to apply to my job. In addition, the amazing network of professionals sharing ideas is another great tool!

This course provided me with a thorough understanding of how to implement sustainable travel practices. I will definitely integrate information from this training into my work with travel organizations and destinations to help them achieve short-term progress through a long-term strategy.

The GSTC training provides a comprehensive overview of key indicators for a holistic view of sustainable tourism. The training provided an excellent opportunity to network with other tourism professionals, and to share ideas, develop plans, and comment on sustainable tourism initiatives that are being implemented in a diverse array of locations globally. I’m grateful for the connections that I made and for the helpful feedback on ideas for improving sustainability in several operations.

Useful and inspiring! The way the course is organised with lots of practical experience from colleagues in the tourism sector is indeed the most useful and interesting part of the course, [making it easier] to approach the GSTC criteria.

The GSTC course was really great to me because it gave me an in-depth knowledge about sustainable tourism. The combination of the criteria explanation and the presentation from other experts was really great, as it gave us the know-how, lots of samples and case studies. Before joining this course, I had heard about the term sustainable tourism many times, but [was not sure] what it is all about and how we can achieve it. I am glad to have gained the bigger picture of sustainable tourism. I’m developing my village to be a community based tourism destination, and now I can adopt and apply the standard locally.

A great training program that gives the participants a thorough understanding on the sustainable management of both destinations and individual businesses. Anyone from the industry – from the business or the government side – should understand the bigger picture of the destination level management as well as the industrial level so that both public and private sectors can work together for a more sustainable tourism industry.

The GSTC Sustainable Tourism Training Program provided an up-to-date perspective and holistic approach on the topic. I really enjoyed taking part in the group discussions and hearing about the realities of other destinations and their challenges.

I think the training was very useful and gave me many insights that I will use in my daily work to develop more sustainable tourism. The training class was also a good group for networking.

The Global Sustainable Tourism Council (GSTC) is the most widely recognized institution for offering sustainability courses for tourism professionals.

This is a one-of-a-kind course that provides the tools in getting you started. Not to mention, you’re also collaborating with people and organizations across the globe facing similar challenges. The feedback from fellow students was invaluable and honestly, what better way to tackle some big challenges related to the environment than with people from different countries and backgrounds. I’d take this course again just for those connections!

The [GSTC course] has been a remarkable learning experience and a great introduction to sustainable tourism. The combination of online resources, discussion forums, weekly live events with guest presenters provides a deeper understanding and useful tools in sustainable tourism. The trainers have incredible expertise in both tourism and sustainability and share their knowledge and passion about current sustainability practices. I would highly recommend this course to everyone involved in the tourism industry or have a interest in sustainable tourism.

An excellent programme run by well qualified professional staff and trainers. The guest speakers were world class and materials industry leading. A definite must for any tourism professional who is serious about making sustainable impacts for the betterment of our industry.

Amazing learning experience. Exceeded my expectations by far. Excellently organized and facilitated. Great dynamics in discussions with course participants – so much to learn from. Highly valuable best practices and interactive modules really made the best learning experience I had until now! It really motivated and inspired me to continue on the road of global sustainable tourism.

The GSTC Sustainable Tourism Training gave me the tools and network to be able to work for a more sustainable tourism sector in the area where I’m based (South Sweden). The structure with the four principles makes it easy to follow and to discuss also outside the GSTC world. The examples from the other participants were great, and we will continue sharing good and bad examples from destinations all over the world.

To work on sustainability is a never-ending story and can be overwhelming at times. The GSTC training supports a structured approach toward continuous improvement. It provides applicable tools to evaluate our sustainability performance and guidance for setting long-term strategies. It allows you to break down this massive task into achievable working packages.

The GSTC training was a great first touch point for me into the world of sustainable tourism and destination management. I loved hearing case studies from around the world and real life examples on how the GSTC criteria can make a difference. The course has enabled me to start building on these criteria within my job.

The training has enable me to go through all the GSTC Criteria thoroughly with better knowledge of sustainable tourism standard and practices. It will be useful as basic guidelines for the Foundation to use these Criteria, as the destination wants to embark in becoming a sustainable tourism destination, aiming to become GSTC-Certified.

I would definitely recommend GSTC training to absolutely everyone in the tourism industry. The entire [GSTC] framework is extremely useful and important – a framework of values and ideas that is evolving, and that is meant for us a roadmap to make things better for people and companies that may be starting from different points in the journey towards sustainability.

The quality of this training was really first class; materials, presentations, trainer support, resources and discussions. The forum helped keep everything relevant and up to date, and I also liked the format of the live events. All guest presenters were excellent; I liked that they were sharing real life experiences and not just theoretical examples. From each and every live presentation I gained ideas, reinforcements to my own experiences and enthusiasm for what I and my colleagues are doing in our own part of the world.

The STTP programme has been a good introduction to the principles of sustainable tourism. It was a good mix of presentations and cases of sustainable tourism in real-life, insights from experts from various countries and across tourism sectors and explanation of key GSTC criteria. Participants were encouraged to share their experiences and observations through discussion forums and presentations, which made the sessions more lively. The final exam is recommended for those who wish to test their ability to put these principles to practice. I highly recommend this course to tourism industry professionals wishing to incorporate sustainable tourism management at work.

The GSTC training provided me with a deep understanding of the criteria. My fellow classmates were industry experts in various sectors from around the world, bringing the criteria to life with valuable examples/discussions of how they have implemented the very practices we were learning.

My first impression was the organization, it was perfect regarding the admin efforts and the learning tools. The course materials were really useful, as well as the live sessions from which I gained a deep understanding and experience from the other participants. I really want to have the chance to thank all the team who was involved, and of course I would recommend people working in the tourism industry to join this course

The training gave me a clear understanding of the challenges we face and the actions to take to make sustainability effective, [covering] each of the main areas in a systematic way with enough technical detail for those who needed it, without losing the less technical trainees (like myself) who needed to understand the broad overview of sustainable tourism practices

The overview of standards, coupled with best practice and real world examples has been very beneficial for my work in destination management and responsible tourism development. The ability to meet likeminded industry colleagues, who are working in this arena was also highly valuable.

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What are the Biggest Challenges of Sustainable Tourism Today?

Tourism has experienced immense changes in the recent past. The COVID-19 pandemic and travel restrictions of 2020 and 2021 made the last three years very challenging. Now that we are rapidly unravelling the post-pandemic era, there is hope for a rapid shift toward sustainable tourism, but the industry still faces numerous challenges. What are these challenges? How can destinations and businesses address them? Whether you own/run a hotel, travel agency or planning to start one, this post highlights some of these biggest challenges. We also highlight the best answers to the challenges.

A Brief History of Sustainable Tourism 

To appreciate the challenges facing sustainable tourism , it is prudent to go back to the beginning and look at its definition. 

Sustainable tourism, according to the World Tourism Organisation (UNWTO) , is the development that meets the needs of present tourists, businesses, and regions involved while protecting and promoting opportunities for the future. It focuses on managing the resources in a manner that social, economic, and aesthetic needs are achieved without compromising essential ecological processes, cultural integrity , life support, and biodiversity. 

Between 1995 and 2020, tourism growth reached 25%, and it now accounts for approximately 10% of the global economic activity. Before COVID-19 struck in 2020, tourism arrivals had reached a peak of 900 million. In 2022, the numbers have gained momentum, but it has also become a major threat to biological diversity at all levels. As we are going to see shortly, threats such as overcrowding and excessive waste are already threatening to tear fragile ecosystems apart. 

As the list of challenges facing ecotourism grows, it only indicates why urgent solutions are required. This is why every industry player should be involved to try and cut down travel carbon footprint and take tourism to the next level.  

Challenges for Sustainable Tourism Today

There are many challenges facing sustainable tourism today, threatening to reverse the gains achieved over the last few decades. Let’s highlight them: 

Poor Understanding of the Concept of Sustainability

The biggest threat to sustainable tourism is a poor understanding of the concept. Although it has been around for some time, the idea of sustainable tourism still looks pretty complex to many players in the hospitality industry. This is why most of them consider it an additional cost and opt to forego it to optimise profitability. For example, efforts such as replacing energy-intensive lighting with more efficient models appear expensive, but the truth is that they help to cut down the overall cost and reduce travel carbon footprint in the long term.

Failure to understand the concept of sustainability implies that the hotel industry is unable to take advantage of available opportunities. For example, failure to improve the environment and communities around a hotel is likely to lower the sustainability rating of a facility. For your facility to be considered a green hotel, it should factor in all three areas of sustainability, including environmental, social, and governance (ESG). 

Greenwashing 

Today, guests and visitors looking forward to having a unique experience or holiday prefer green hotels because they are more sustainable. However, some hospitality facilities present themselves as sustainable, whereas they are not. This is known as greenwashing and it is a great threat because it discourages others who are focused on operating sustainably. 

The most common form of greenwashing is failing to factor in all impacts of a hotel’s operations. If your company has adopted strategies to cut down travel carbon footprint only in its facilities, this might not be enough to claim it has hit zero carbon emissions. To correctly present your travel carbon footprint , you have to look at the extended supply chain. For example, are the suppliers of your hotel having high rates of emission to produce what you need? 

Large Amounts of Waste Released into the Environment 

Like other organisations, hotels release a lot of waste into the environment. Once in the environment, these wastes rapidly damage different components, from polluting water resources to choking ecological systems . For example, approximately eight million tonnes of plastic find their way into the oceans per year. These are from water bottles, gloves, packaging materials, and packaging containers. 

The main challenge with plastic waste is that they clog the water systems, damage spawning sites for fish, and easily result in fatalities when ingested. They also damage the aesthetic appeal of beaches and other visitor sites.  

In addition to plastic, organic waste presents a huge challenge to sustainable tourism . The bulk of this comes from materials used to prepare delicacies and food remains. Although they are decomposable, many of them are dumped in open dumpsites, wilderness, and forests. The problem becomes worse when the organics are combined with harmful chemicals that poison flora and fauna. 

High Energy Consumption 

To run a hotel or motel, almost every aspect requires electricity and energy. From the gym to the kitchen and guest rooms, hotels use a lot of energy to ensure that guests are comfortable. However, the high levels of energy consumption can quickly raise the travel carbon footprint and compromise sustainability efforts. 

High energy consumption also means that you will be getting more power-related bills. This will not only eat into the hotel's profits but could also get your business into conflict with the law. For example, most governments have installed laws and policies to help cut down emissions and match the UN's target of reaching net zero carbon emissions by 2050. Therefore, you can be penalised for not following these policies or have the licence cancelled. 

High Consumption of Water 

Although about 70% of the earth is made of water, only about 3% is fresh. Indeed, way less than that is available for human use because the bulk of it is locked in glaciers. This is why conserving water is very important for all parties. In the hospitality industry , about 150 gallons of water are wasted per day by each guestroom. This high rate of water consumption means that the hotel industry is adding to the current precarious situation, where about two billion people do not have access to clean water globally. 

Working in Silos 

One crucial thing about sustainability is that it requires all parties to work in cooperation. However, players in the hospitality industry operate in silos, making it a serious threat to success. When working alone, it is almost impossible to make any significant progress on matters of sustainability. This problem comes from: 

• Direct competition from other threats.
• Fear of sharing important information with other stakeholders: 
• Limited focus on matters of sustainable 

Missing the Sense of Urgency in Addressing ESG Challenges 

Most hospitality facilities , like other businesses, are busy working on ways to grow profits and expand globally. As a result, some players do not see the urgency of addressing the challenges for sustainability. This is a major challenge because failure to improve the environment, such as parks and biodiversity, could result in reduced visitor numbers to your region, country, or facility. 

Solutions for Challenges Facing Sustainable Tourism

Now that we have listed most of the challenges facing sustainable tourism, the next question is, "what are the solutions?" The good thing is that there is a long list of things that you can do to not only improve your hotel's sustainability rating but also help make the planet a better place for all. 

One of the most recommended methods is improving the energy efficiency of your facility. Green hotels today are using CONTINEWM nets to cut down energy use in their HVAC systems. This is a device that improves efficiency of a HVAC system by clearing positive electrostatic charges that cause resistance to air flow. CONTINEWM is installed on the front part of the HVAC's heat exchanger. The device is affordable, easy to install, and can reduce AC bill by up to 25% on average.

Other solutions for addressing the challenges to sustainable tourism include: 

• Adopting a good sustainability plan for your facility which helps define clear goals for your hotel and partners. 
• Making sure to include parties in your supply chain for greater impacts from your sustainability efforts.  
• Partner with international organisations, such as Climate Fresk , for assistance with capacity building. The organisations have experts in matters of sustainability, and you can count on them to cut down your travel carbon footprint. 
• Support the local community’s initiatives, such as cultural events. This can help to make them part of sustainable tourism so that they can also benefit. You should also consider sourcing some of the materials, such as food, from them. 
• Support the development of legislation that promotes green hotels. This is crucial in ensuring that all hotels and players follow the same guidelines and principles for growth. 
• Encourage the adoption of sustainable tourism education at all levels of education. This can help to demonstrate the importance of protecting our planet so that more parties are involved. When taught from an early age, sustainability can become a stronger pillar to reduce the danger of further damage to the planet. 

In this post, we have highlighted the major challenges facing sustainable tourism . They have proved to be serious threats not just to the tourism industry but to almost every enterprise out there. This is why every party should be involved. The solutions we have listed above can help investors to cut down their travel carbon footprint and improve the sustainability rating of green hotels. Remember that sustainability is a progressive journey where every achievement becomes a support for the next action. 

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Disadvantages of Sustainable Tourism

Hotels, airports and ports construction often lead to the destruction of natural areas – clearing forests and wetlands while polluting and damaging nearby ecosystems. Tourists often displace native wildlife, disrupting natural feeding patterns and endangering keystone species. Furthermore, tourism contributes to animal exploitation and trafficking activities. Tourists contribute significantly to waste production, from rubbish and sewerage issues to carbon emissions from transport carriers and use of natural resources by using too much water for Jacuzzis in hotels.

Environmental Impact

Although promoting sustainable tourism can be good for the environment, it has several drawbacks as well. Notably, its implementation can be difficult due to new technologies and practices being required by businesses; also some businesses perceive sustainability efforts as costly so may hesitate to switch.

Tourists may not realize their impact on the environment and take no measures to reduce it – this could include producing waste, using too many resources and polluting natural environments. Furthermore, in order for us to continue living on earth we must protect its ecosystems.

Tourist activities may also disrupt or damage delicate natural habitats. This may happen when an area becomes over-visited and large numbers of visitors flock there en masse; leading to the destruction of wildlife habitats, displacement of local people and loss of cultural heritage.

Tourism places an undue strain on local resources like food, water and energy supplies that may end up becoming overexploited. Furthermore, accommodating tourists may lead to wasteful practices: for instance tourist accommodation/attractions may consume lots of electricity while being heavily dependent on water for heating/hot water purposes.

Tourists also tend to produce an enormous amount of waste while on their visits; estimates put their daily trash generation at up to 12 kilograms [1. This waste can have detrimental impacts on marine environments and natural habitats by polluting them or degrading natural ecosystems.

At seaside destinations, hotel lights can disturb sea turtles by leading them away from their nesting ground towards brightest lights instead. This may result in failed reproduction for female turtles and death for their hatchlings.

Many tourist destinations are situated in isolated regions that require plane travel to reach. This increases air pollution and carbon emission levels significantly.

Economic Impact

Sustainable tourism brings many economic advantages; tourism revenue can fund infrastructure in regions or countries, create more jobs, improve local quality of life and reduce poverty while simultaneously empowering women through more opportunities. But it must not replace other forms of economic development such as agriculture or education – otherwise this form of sustainable tourism risks becoming solely focused on.

Another disadvantage of sustainable tourism is its cost. Going eco-friendly typically requires investments in technology and new practices that increase costs; this may make it hard for small-scale businesses to compete against larger corporations willing to invest more heavily in sustainable practices; it may also make finding affordable destinations that adhere to sustainability standards more challenging for travelers.

Sustainable tourism also poses the threat of overdevelopment and loss of local identity. Many destinations experience this when overrun with tourists, leading to overcrowding that causes hotel construction that destroys natural habitats while uprooting local residents and displacement from local homes. Cultural erosion may result from forcing locals to adapt to tourist behavior while commercializing traditional practices for revenue generation purposes.

Sustainable tourism may be costly to implement. Sustainable tourism development often requires substantial investments in new technology and training for employees – this may present additional financial strain for regions or countries already struggling financially. Furthermore, its implementation may take longer than planned, detracting from immediate business goals and taking away from productivity gains.

Sustainable tourism has the power to be an enormous economic driver, but implementation must take a holistic approach. Incorporating social, environmental and economic impact assessments are necessary in order to ensure long-term viability; all stakeholders must commit themselves towards working toward this end rather than opting for quick fixes that may cause unintended repercussions.

Social Impact

Tourism can provide local people in developing nations with jobs and income. Sustainable tourism seeks to offer quality jobs that support community culture and traditions while simultaneously empowering women by giving them access to training opportunities. But in order to be truly sustainable tourism must meet local people’s needs while remaining within its boundaries to avoid overtourism.

Tourism businesses must communicate their sustainability policies clearly and transparently to avoid misinterpretations or misunderstandings among stakeholders, which includes using different channels such as internet, social media, television.

Biking as transportation when visiting natural areas is another effective strategy for sustainable tourism, helping reduce pollution caused by large tourist groups descending on one location at once. Furthermore, taking souvenirs produced locally rather than from large multinational corporations will protect traditional craft and skills from being lost forever.

Unsustainable tourism can create numerous issues in communities around the world. It can increase waste problems, cause soil erosion and land degradation, damage natural habitats and put pressure on endangered species – not to mention result in the loss of cultural and social heritage.

Avoiding these issues is easier with a travel company that promotes sustainable tourism, working closely with local communities to preserve unique destinations while still being environmentally conscious.

One of the main challenges of sustainable tourism lies in finding ways to engage and listen to local community voices. This can be particularly difficult in urban settings that are already used to tourism and where there are numerous competing voices vying for attention. Engaging small rural and remote communities that have been left out is another difficult aspect – these may have differing ideas about what the future of tourism should look like and should therefore be included at every step.

Cultural Impact

Local culture that becomes too dependent on tourism can deteriorate over time, particularly if traditions are commercialized for tourist consumption and cultural identity is not protected. If tourism flows stop for some reason – as was seen during COVID-19 pandemic outbreak – residents will seek other sources of livelihood, possibly leading them to abandon traditional forms of culture within a destination altogether.

Tourism can be an essential source of income in developing nations, helping to improve living standards, create employment and foster cultural exchanges. But tourism should always be managed sustainably to maximize positive impacts while minimising negative ones; education and awareness can play an integral part here.

Sustainable tourism entails respecting the environment, wildlife and cultural heritage of destinations while supporting communities that rely on tourism for their livelihood. Furthermore, sustainable tourism should inform young people of its benefits and how it can be practiced.

One of the greatest obstacles to sustainable tourism is an incomplete understanding of what it entails. Business owners may struggle to see how sustainable practices benefit both customers and communities at large – this may cause them to think it is too expensive and therefore not worth their investment.

Additionally, certain practices associated with sustainable tourism can impede profitability. For example, hotels that switch to energy efficient lighting might incur higher operating costs compared with their competitors and thus be at a disadvantage when competing and engaging in price wars.

Lack of motivation to implement sustainability initiatives may present additional obstacles, as sustainable tourism principles require different thinking than the typical business model and may take longer than expected to gain momentum. Furthermore, sustainable tourism should be seen as a journey that requires collaboration.

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What's the problem with overtourism?

With visitor numbers around the world increasing towards pre-pandemic levels, the issue of overtourism is once again rearing its head.

When locals in the charming Austrian lakeside village of Hallstatt staged a blockade of the main access tunnel, brandishing placards asking visitors to ‘think of the children’, it highlighted what can happen when places start to feel overrun by tourists. Hallstatt has just 800 residents but has opened its doors to around 10,000 visitors a day — a population increase of over 1,000%. And it’s just one of a growing number of places where residents are up in arms at the influx of travellers.

The term ‘overtourism’ is relatively new, having been coined over a decade ago to highlight the spiralling numbers of visitors taking a toll on cities, landmarks and landscapes. As tourist numbers worldwide return towards pre-pandemic levels, the debate around what constitutes ‘too many’ visitors continues. While many destinations, reliant on the income that tourism brings, are still keen for arrivals, a handful of major cities and sites are now imposing bans, fines, taxes and time-slot systems, and, in some cases, even launching campaigns of discouragement in a bid to curb tourist numbers.

What is overtourism?

In essence, overtourism is too many people in one place at any given time. While there isn’t a definitive figure stipulating the number of visitors allowed, an accumulation of economic, social and environmental factors determine if and how numbers are creeping up.

There are the wide-reaching effects, such as climate change. Coral reefs, like the Great Barrier Reef and Maya Bay, Thailand, made famous by the Leonardo DiCaprio film, The Beach , are being degraded from visitors snorkelling, diving and touching the corals, as well as tour boats anchoring in the waters. And 2030 transport-related carbon emissions from tourism are expected to grow 25% from 2016 levels, representing an increase from 5% to 5.3% of all man-made emissions, according to the United Nations World Tourism Organisation (UNWTO). More localised issues are affecting locals, too. Renters are being evicted by landlords in favour of turning properties into holiday lets, and house prices are escalating as a result. As visitors and rental properties outnumber local residents, communities are being lost. And, skyrocketing prices, excessive queues, crowded beaches, exorbitant noise levels, damage at historical sites and the ramifications to nature as people overwhelm or stray from official paths are also reasons the positives of tourism can have a negative impact.

Conversely, ‘undertourism’ is a term applied to less-frequented destinations, particularly in the aftermath of the pandemic. The economic, social and environmental benefits of tourism aren't always passed on to those with plenty of capacity and, while tourist boards are always keen for visitors to visit their lesser-known attractions, it’s a more sustainable and rewarding experience for both residents and visitors.

What’s the main problem with it?

Overcrowding is an issue for both locals and tourists. It can ruin the experience of sightseeing for those trapped in long queues, unable to visit museums, galleries and sites without advance booking, incurring escalating costs for basics like food, drink and hotels, and faced with the inability to experience the wonder of a place in relative solitude. The absence of any real regulations has seen places take it upon themselves to try and establish some form of crowd control, meaning no cohesion and no real solution.

Justin Francis, co-founder and CEO of Responsible Travel, a tour operator that focuses on more sustainable travel, says “Social media has concentrated tourism in hotspots and exacerbated the problem, and tourist numbers globally are increasing while destinations have a finite capacity. Until local people are properly consulted about what they want and don’t want from tourism, we’ll see more protests.”

A French start up, Murmuration, which monitors the environmental impact of tourism by using satellite data, states that 80% of travellers visit just 10% of the world's tourism destinations, meaning bigger crowds in fewer spots. And, the UNWTO predicts that by 2030, the number of worldwide tourists, which peaked at 1.5 billion in 2019, will reach 1.8 billion,   likely leading to greater pressure on already popular spots and more objection from locals.

Who has been protesting?

Of the 800 residents in the UNESCO-listed village of Hallstatt, around 100 turned out in August to show their displeasure and to push for a cap on daily visitors and a curfew on tour coach arrivals.

Elsewhere, residents in Venice fought long and hard for a ban on cruise ships, with protest flags often draped from windows. In 2021, large cruise ships over 25,000 tonnes were banned from using the main Giudecca Canal, leaving only smaller passenger ferries and freight vessels able to dock.

In France, the Marseille Provence Cruise Club introduced a flow management system for cruise line passengers in 2020, easing congestion around the popular Notre-Dame-de-la-Garde Basilica. A Cruise Lines International Association (CLIA) spokesperson said, “Coaches are limited to four per ship during the morning or afternoon at the Basilica to ensure a good visitor experience and safety for residents and local businesses. This is a voluntary arrangement respected by cruise lines.”

While in Orkney, Scotland, residents have been up in arms at the number of cruise ships docking on its shores. At the beginning of 2023, the local council confirmed that 214 cruise ship calls were scheduled for the year, bringing around £15 million in revenue to the islands. Following backlash from locals, the council has since proposed a plan to restrict the number of ships on any day.

What steps are being taken?  

City taxes have become increasingly popular, with Barcelona increasing its nightly levy in April 2023 — which was originally introduced in 2012 and varies depending on the type of accommodation — and Venice expects to charge day-trippers a €5 fee from 2024.

In Amsterdam this summer, the city council voted to ban cruise ships, while the mayor, Femke Halsema, commissioned a campaign of discouragement, asking young British men who planned to have a 'vacation from morals’ to stay away. In Rome, sitting at popular sites, such as the Trevi Fountain and the Spanish Steps, has been restricted by the authorities.

And in Kenya’s Maasai Mara, meanwhile, the Narok County governor has introduced on-the-spot fines for off-roading. He also plans to double nightly park fees in peak season.

What are the forecasts for global tourism?  

During the Covid pandemic, tourism was one of the hardest-hit industries — according to UNWTO, international tourist arrivals dropped 72% in 2020. However, traveller numbers have since been rapidly increasing, with double the number of people venturing abroad in the first three months of 2023 than in the same period in 2022. And, according to the World Travel Tourism Council, the tourism sector is expected to reach £7.5 trillion this year, 95% of its pre-pandemic levels.

While the tourism industry is forecast to represent 11.6% of the global economy by 2033, it’s also predicted that an increasing number of people will show more interest in travelling more sustainably. In a 2022 survey by Booking.com, 64% of the people asked said they would be prepared to stay away from busy tourist sites to avoid adding to congestion.

Are there any solutions?  

There are ways to better manage tourism by promoting more off-season travel, limiting numbers where possible and having greater regulation within the industry. Encouraging more sustainable travel and finding solutions to reduce friction between residents and tourists could also have positive impacts. Promoting alternative, less-visited spots to redirect travellers may also offer some benefits.

Harold Goodwin, emeritus professor at Manchester Metropolitan University, says, “Overtourism is a function of visitor volumes, but also of conflicting behaviours, crowding in inappropriate places and privacy. Social anthropologists talk about frontstage and backstage spaces. Tourists are rarely welcome in backstage spaces. To manage crowds, it’s first necessary to analyse and determine the causes of them.

Francis adds: “However, we must be careful not to just recreate the same problems elsewhere. The most important thing is to form a clear strategy, in consultation with local people about what a place wants or needs from tourism.”

As it stands, overtourism is a seasonal issue for a small number of destinations. While there is no one-size-fits-all solution, a range of measures are clearly an option depending on the scale of the problem. For the majority of the world, tourism remains a force for good with many benefits beyond simple economic growth.

Related Topics

• OVERTOURISM
• SUSTAINABLE TOURISM

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Whoa! This looks different. Meet the new DoSomething.

Summer’s here, and that means folks around the world are packing their bags and setting off for new adventures and well-deserved breaks. It’s nice seeing all those beach pics popping up on your feed, but let’s also talk about the potential harm that vacationing can have. And don’t worry, we’ll also tell you how you can help with expert advice from travel vlogger Nadine Sykora .

Sustainable travel is all about tourism that minimizes the harm and works to improve the natural and cultural environments of where you visit. About 87% of people say they want to travel sustainably , but only about half actually do. Here’s your chance to change that! Read on to learn about damaging tourist practices and simple steps you can take to avoid them.

If you’re feeling particularly inspired, spread the word! Help your friends and family be sustainable travelers this summer through our Green Your Getaway campaign, sponsored by Cotton .

1. Tourism can lead to water overuse.

It’s estimated that 100 luxury hotel guests use as much water in 55 days as 100 residents of developing countries do in three years . Tourists can deplete local water supplies, creating scarcity for those who live there full-time.

What you can do:

Staying at a hotel doesn’t mean you need to be wasteful. “Refuse housekeeping,” Nadine says. “If you are staying in a hotel or even an Airbnb, hang the ‘Do Not Disturb’ sign on the door, and save the staff from washing all your towels and bedsheets every day.” If you’re traveling with towels and linens, go for cotton fabrics. They’re breathable and don’t retain odor, which can save you a few washes.

2. Tourism can contribute to environmental pollution.

Popular vacation spots may receive thousands of visitors, and that means thousands of visitors’ worth of trash -- food containers, water bottles, cosmetic packaging, etc. Even when discarded properly, the waste left behind can still strain the capacity of local trash management systems.

Nadine’s advice is pretty simple: say no to plastic! Single-use plastics are one of the largest contributors to this kind of pollution, so make adjustments where you can.“Bring your own reusable bags for shopping, buy in bulk, and bring smaller containers or reusable smaller bags for packing meals,” Nadine suggests. Plus, reusable cotton totes are both more environmentally friendly and more durable than other materials.

Join our Green Your Getaway campaign, sponsored by Cotton!

3. Tourism can encourage the displacement of locals.

In the pursuit of profit, some travel destinations have pushed out residents and local businesses to make room for luxury resorts and major chains that attract tourists. What results is a degradation of the local economy, culture, and community .

Be really purposeful about the places you go or the activities you do. “Eat at local establishments, and look at hiring local tour guides,” Nadine says. “Try to ensure that the money you’d already be spending is going towards the people who live in the community you’re visiting.” You’ll probably end up having a more meaningful time anyway if you truly immerse yourself in the area.

4. Tourism can leave a large carbon footprint.

It takes a lot of energy to transport and accommodate the world’s travelers. In fact, global tourism accounts for 8% of the earth’s total carbon emissions , which ultimately contributes to climate change .

A lot of carbon emissions come down to transportation, so take any opportunity to reduce your impact there. “Try spending more time in each destination instead of taking multiple short trips or constantly moving to different locations,” Nadine says. “Slowing things down not only reduces your carbon footprint, it will also give you more time to soak in your surroundings and really appreciate the experience you’re having.” And while you’re there, travel in groups and use public transportation to be even more sustainable.

5. Tourism can harm ocean health.

Coral bays have been destroyed as a result of tourists boating and snorkeling by the thousands. Add to that the previously mentioned trash threat and the luxury development of untouched coastlines , and the ocean may be in trouble.

Be aware of what you bring with you to the environments you’re visiting. “Wear reef-safe sunscreen if you are doing anything in a body of water, as the chemicals in certain sunscreens can have a detrimental effect on local marine life and reefs,” Nadine recommends. It’s all about doing your research and being respectful of your surroundings.

Want more from Nadine? Subscribe to her YouTube channel, Hey Nadine! And if you’re looking to dress sustainably in your travels, take a look at our sponsor Cotton , a leader in sustainability and our partner in creating our sustainable travel guide .

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6 Advantages and Disadvantages of Ecotourism

Ecotourism has become one of the most popular forms of tourism in recent years, with more and more tourists looking for ways to travel in a sustainable and environmentally-friendly way. 

However, like any form of tourism, ecotourism has its own set of advantages and disadvantages, and when investing in certain places, it is good to look out for tools with discounts like AirDNA promo code , which it helps to make smart investment decisions on where to get rental properties, even for ecotourism places. 

In this article, we will explore the pros and cons of ecotourism, the different types of ecotourism, and the ecotourism activities available for eco-friendly tourists.

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What is Ecotourism?

Definition of ecotourism.

Ecotourism is a form of sustainable tourism that focuses on responsible travel practices that minimize the negative impact on the natural environment while promoting environmental awareness and cultural preservation.

The ecotourism industry aims to provide tourists with a deeper understanding and appreciation of local cultures and the natural environment.

Principles of Ecotourism

The principles of ecotourism include sustainable tourism practices, environmental protection, and support for local communities.

Ecotourism must fully involve local communities and indigenous people, respecting their cultures and traditions, and providing economic benefits to the local economy.

Types of Ecotourism

There are various types of ecotourism available for travelers, including adventure ecotourism, wildlife ecotourism, cultural ecotourism, and eco-lodges.

Advantages of Ecotourism

• Sustainable Tourism : Ecotourism is a form of sustainable tourist activities that focuses on reducing dependence on natural resources while promoting conservation efforts. This helps to ensure the long-term survival of local ecosystems and natural habitats.
• Conservation efforts : Ecotourism promotes conservation efforts by helping to protect natural habitats and ecosystems. Ecotourists can also participate in conservation activities like tree planting, wildlife monitoring, and beach cleanups, which help to preserve natural environments.
• Environmental Awareness : Ecotourism helps to promote environmental awareness and educate travelers about the importance of conservation efforts. Ecotourists can learn about ecosystems and biodiversity, and develop a deeper appreciation for the natural environment.

Disadvantages of Ecotourism

• Footprint on Ecosystems:  Ecotourism can also have a negative impact on the environment, especially if not managed correctly. Ecotourism activities can sometimes leave a footprint on fragile ecosystems, which can cause long-lasting damage to the environment.
• Disruption of Local Communities : Ecotourism can also disrupt local people and their traditional ways of life. Increased tourism can bring about changes in local economies, social structures and even cause loss of culture and traditions.
• Threat to Local Wildlife : Ecotourism can also lead to a threat to local wildlife. Tourists may accidentally or intentionally disturb sensitive wildlife habitats and stress animals, putting them at risk of injury or disease.

Ecotourism Activities

Wildlife watching.

Wildlife watching is one of the most popular ecotourism activities, allowing eco-friendly tourists to appreciate local wildlife. However, it is important to remember that responsible wildlife watching practices must be followed to ensure the safety and wellbeing of the animals.

Hiking and Trekking

Hiking and trekking are popular ecotourism activities that allow travelers to explore natural environments and learn about local cultures and traditions. These activities can be highly educational while promoting fitness and wellbeing.

Snorkeling and Diving

Snorkeling and diving are also popular ecotourism activities that enable tourists to discover the marine environment and learn about local marine ecosystems and conservation efforts. However, it is important to be aware of the impact on underwater wildlife and the importance of following responsible diving practices.

Sustainable Tourism

Sustainable accommodation.

Sustainable accommodation is an important aspect of ecotourism. Eco-friendly hotels and lodges that utilize renewable energy, support local communities, and promote conservation efforts are becoming more and more popular with eco-tourists.

Reducing Dependence on Natural Resources

Eco-tourists should also aim to reduce dependence on natural resources during their travels, such as conserving water and reducing electricity use, to ensure a more sustainable tourism industry.

Cultural Preservation

Ecotourists can also help promote cultural preservation by supporting local communities and buying local products. This helps to preserve the preservation of local cultures and traditions, promoting more sustainable tourism practices.

Bottom Line with Ecotourism

Ecotourism has become very important and relevant in the tourism industry. 

The advantages of ecotourism include a focus on sustainable tourism, conservation efforts, and environmental awareness, while disadvantages include footprints on ecosystems and disruption of local communities. 

However, if managed correctly, ecotourism can provide economic and environmental benefits to local communities while preserving natural habitats and ecosystems for future generations.

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Small Towns, Big Impact: 10 Examples Of Sustainable Tourism in Picturesque Locations

• Small towns like Giethoorn, Hallstatt, and Cinque Terre showcase sustainable tourism practices with car-free streets, eco-friendly transportation, and a focus on waste management, preserving natural beauty while promoting responsible travel.
• Travelers can appreciate the commitment to sustainability in towns like Sintra, Gimmelwald, and Bled, where eco-friendly transportation, regional products, and conservation efforts ensure a minimal impact on the environment and support local communities.
• Tasiilaq and Portree exemplify sustainable living with self-sufficiency, renewable energy sources, traditional practices, and preservation of cultural heritage, setting a standard for eco-conscious practices and responsible exploration.

Sustainable tourism has never been so discussed, and people have been significantly seeking trips that support sustainable tourism . Luckily, many small towns are committed to sustainability , promoting responsible travel practices that respect local communities, protect fragile ecosystems, and preserve cultural heritage.

When it comes to eco-friendly tourism, small towns have a lot to teach the world. From car-free streets and efficient public transportation to encouraging local producers, these places prove that finding a balance between tourism and preservation is possible.

Embracing sustainable tourism is an ethical choice and a crucial step towards ensuring a harmonious coexistence between humans and the environment, forging a path to a more balanced and resilient world. Here are 10 examples of sustainable tourism in some of the world's most scenic towns.

RELATED: Here Are 10 Ways You Can Be Eco-Minded When Visiting National Parks Sustainably

Giethoorn, The Netherlands

Giethoorn, often called the "Venice of the North," is a picturesque village in the Netherlands. The only way to navigate this town where cars aren't allowed is by bike, boat, or foot.

Giethoorn stands out as a model of sustainable tourism, promoting eco-friendly practices such as electric boat transportation and maintaining a car-free town center. This commitment to preserving its idyllic waterways and natural surroundings has earned Giethoorn a reputation as a leading example of how tourism and environmental conservation coexist.

Visitors can explore this tranquil village while appreciating its dedication to sustainability.

• Population: 2,135

There are no train stations in Giethoorn , and the closest station is located in Steenwijk, where travelers can get a bus or rent a bike.

Hallstatt, Austria

Travelers spending the weekend in Hallstatt , Austria, will discover more than a breathtaking Alpine scenery, but a place committed to sustainability.

This village has implemented various eco-friendly initiatives, such as restricting car access in the center during the daytime. It's a way to encourage cycling and promote renewable energy sources.

Additionally, Hallstatt emphasizes waste management and conservation of its pristine environment. Visitors can explore the village's stunning lakeside setting and charming architecture while appreciating its dedication to preserving natural beauty for generations to come.

• Population: 734

Cinque Terre, Italy

Cinque Terre is arguably Italy's most stunning coastal area . Despite its popularity and increasing number of tourists, the country created rules to mitigate the environmental impact. Initiatives focus on waste management, protecting the marine environment, and educating both residents and visitors about sustainable practices.

The use of cars is limited, with an efficient train system connecting the villages. Businesses focus on sustainability, promoting local products like wine producers , farmers, and fishermen.

• Population: 3,500

Sintra, Portugal

Sintra is a lovely town in Portugal where travelers can spend at least two days . It attracts visitors due to its colorful constructions and history heritage, as it's a UNESCO World Heritage site.

When visiting, many travelers might not be aware of Portugal's efforts to make it a sustainable destination, as it ranks among the world's 100 Green Destinations . The town promotes eco-friendly transportation and encourages visitors to explore on foot or via electric trams, and strict zoning laws prevent overdevelopment, ensuring the historic charm remains intact.

Local businesses emphasize regional products, reducing the carbon footprint. Efforts are made to manage waste effectively, and conservation programs protect the lush surrounding forests.

• Sustainable accommodations: Penha Longa , Rosegarden House

RELATED: 10 Countries In Europe Perfect For Sustainable Tourism

Gimmelwald, Switzerland

Gimmelwals is located 300 meters above sea level, and its small-scale tourism bolsters the local economy and fosters a sense of community. Tourism became possible by creating an efficient local train and cable car. Nestled in the Swiss Alps, the villages in this region are entirely car-free , which helps to preserve the clean mountain air.

Hiking trails lead through pristine landscapes, and traditional wooden chalets seamlessly blend with the scenery. Locally-owned accommodations and eateries prioritize regional fare, reducing food miles.

• Population: 130
• Sustainable accommodations: Pension Gimmelwald , Mountain Hostel Gimmelwald

Bled, Slovenia

Bled, Slovenia, has been committed to sustainable tourism for many years. It also ranks among the Top 100 Sustainable Destinations thanks to initiatives such as efficient public transportation, allowing travelers to leave their cars behind.

Some areas in the city have walking-only areas so people won't damage the site. The pristine Lake Bled is central to the community's commitment to conservation, with electric boats available, leaving no environmental footprint.

Bled's compact size encourages exploration on foot or by bike, minimizing reliance on motorized transportation. Additionally, efforts to preserve cultural heritage and support the local economy further contribute to its sustainable ethos.

• Sustainable accommodations: Hotel & Glamping RIBNO Bled

Jalapão, Brazil

Located in the heart of Brazil, Jalapão has been recently discovered by the tourism hub. This paradise is home to South America's largest savanna, waterfalls, vast fields of golden grass, dunes, and natural water springs where it's impossible to sink.

The best thing about Jalapão is that locals run tourism, including tourism agencies, hotels, and restaurants in local communities. The locals are committed to preserving the fragile ecosystem, and it's forbidden to use sunscreen when entering the natural water springs as it can affect the fish.

• Recommended agency: Jalapão Brasil

Portree, Scotland

Portree is a coastal town that thrives on renewable energy sources, harnessing wind and water power. Locals are also committed to sustainability and are familiar with eco-conscious practices, from recycling initiatives to community gardens.

Portree's compact layout encourages walking or cycling, reducing car needs. The town's rich Gaelic heritage is preserved through cultural events and initiatives.

Accommodations often prioritize energy efficiency and local sourcing. By harmonizing with its breathtaking natural surroundings, Portree showcases a model of sustainability for small communities worldwide.

• Sustainable accommodations: Skeabost Country House Hotel

Tasiilaq, Greenland

Tasiilaq, Greenland, is home to several Viking settlements , and it's a beacon of sustainable living in the Arctic. With a mere 2,000 residents, this remote town champions self-sufficiency. Energy is primarily sourced from renewable hydroelectric power, minimizing reliance on fossil fuels.

Locals engage in traditional hunting and fishing practices, respecting ecological balance. The Visit Greenland's website highlights the country has been recognized as an "Eco-tourism and Responsible Travel Destination."

• Sustainable accommodations: The Red House

RELATED: Eco-Tourism For Dummies: 10 Ways To Get Involved With Sustainable Missions While Traveling Abroad

Tahoma, California ( Vikingsholm)

Nestled in the picturesque town of Tahoma, Vikingsholm, located on the shores of Lake Tahoe, California, embraces the historic Scandinavian-style mansion and showcases early 20th-century architectural brilliance while prioritizing eco-conscious practices. Surrounded by the Emerald Bay State Park, it encourages responsible exploration and education on local flora and fauna. Visitors can access the site through emission-reducing shuttle services, minimizing individual carbon footprints. Vikingsholm serves as a testament to preserving natural beauty while offering a glimpse into the past.

They encourage visitors to take the Traveler Responsibility Pledge .

9 Powerful Benefits of Sustainable Tourism and Why You Should Care

August 7, 2022

Let’s talk about the benefits of sustainable tourism. No, not just the part that tries to make you feel guilty and then fob you off with a bamboo toothbrush. But real, powerful, meaningful benefits. Turns out that travel is good for the planet. Let’s go.

Table of Contents

What is the Definition of Sustainable Tourism?

Gah, sustainable tourism. It’s sexy but it sure doesn’t sound like it.

The UNWTO Definition: “Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”

Yet it’s more than just green travel or responsible travel or even eco-friendly travel. The emphasis on sustainability refers to lots of different, important considerations. But one of them, is that people should be having fun. Otherwise, we’re missing the point.

With that in mind, let’s talk more about some of the top benefits of sustainable tourism.

The Benefits of Sustainable Tourism

1. Sustainable Tourism Directly Helps Save Endangered Animals

What’s the most powerful way of protecting endangered animals? Making them more valuable alive than dead.

And with sustainably run wildlife encounters, that’s exactly what happens. When communities earn their living by drawing visitors to see and appreciate wildlife in their natural habitats, the pressure to poach diminishes. The benefits of sustainable tourism extend beyond the travel industry as entire regions begin to see preserving local species as economically beneficial, as well as just morally so.

2. Sustainable Tourism Protects Landscapes and Environments

Just as with endangered animals, sustainable tourism creates a massive incentive for communities to protect landscapes as well as the creatures that live within them. While areas can be fenced off by authorities simply for their own protection, one of the benefits of sustainable tourism includes an income for the people who live nearby while also financing the protection of the area in question. And it’s not just “landscapes.” Marine life and aquatic environments can also benefit from the positive impact of sustainable tourism.

Note, this is generally the opposite of overtourism.

3. Sustainable Tourism Reduces Pollution

While sustainable tourism protects against poaching and the active destruction of habitats, as mentioned above, it also helps to reduce pollution.

With extra incentives to keep local areas clean to earn an income from visitors, it is easier to to get group cooperation to reduce pollution on an individual level, and a corporate and government level.

4. Sustainable Tourism Shares Knowledge

While “bad tourism” herds people into resorts where they have no idea where they are or what local traditions look like, sustainable tourism invites visitors and residents to share their experiences, exchange knowledge and have fun.

• Recommended reading: Learning about Jordanian food in Beit Sitti

5. Sustainable Tourism Prevents Cash Crops and Protects Livelihoods

Mass industry and thoughtless mass tourism leads to cash crops and precarious livelihoods. Areas can find themselves supported by only one crop or one corporation and then it only takes one small change in circumstances, like a hurricane or corporate failure, for the entire area to struggle.

Sustainable tourism encourages a diverse approach to accommodation, food, farming and the preservation of tradition in local communities.

With smaller boutique hotels, cooking classes, agroturismo and the tours woven into the tourism industry, communities are left less at the mercy of external events and the disadvantages of cash crop economies.

• Recommended reading: The Cheese Route in Austria and What does agroturismo have to teach in Greece?

6. Sustainable Tourism is Good for Your Health

Whether we’re talking physical health or mental health, one of the benefits of sustainable tourism is wellness.

Clean air, clean water, sustainable farming practices and beautiful natural landscapes are each known to improve health on a population level.

And laughter and meeting new friends helps too. Seriously. It’s all scientifically approved!

7. Sustainable Tourism Protects and Preserves Valued Traditions

Traditional practices bind cultures together. Almost by definition, they are sustainable and have survived for centuries when we all had far less. Yet globalisation threatens many traditional practices.

In the modern world, where is the market for all the artisanal produce and practices? Responsible tourism helps to bring together traders and customers for small, traditional practices, from gin distilleries to hand-woven carpets to any and every kind of local culture and tradition.

For examples, see:

• Uncovering tradition in the highest vineyards in Europe

8. Sustainable Tourism Doesn’t Require Charity

Sometimes, the best of intentions result in the most harm. Several efforts to help alleviate the 1980s famine in east Africa, for example, resulted in harm that lasted for decades.

Sustainable travel seeks a win-win situation.

It demands a formula that works for today  and  tomorrow.

A method that benefits tourists and local communities, that conserves the environment and which, crucially, is both affordable and makes enough money to keep the whole show on the road.

In the words of a banker turned philanthropist.

“If we become a loss-making organisation, we are no help at all. We must be stable and sustainable. Running a business that depends on yearly grants and fundraising provides no security at all.” Jean-Marc Debricon, founder of the Green Shoots Foundation.

Truly sustainable travel should support the local economy and local people without creating a dependency on fundraising or aid.

9. Sustainable Tourism Feels Good!

Travel is one of the most joyful and rewarding things we can do with our lives on this planet. People on their deathbeds don’t wish for more time in the office or better clothes. They wish for more time with their family and their friends, and to have travelled more.

One of the many benefits of sustainable tourism is also one of the simplest: it just feels good!

In Summary: The Benefits of Sustainable Tourism

• Protects endangered animals
• Protects landscapes and marine reserves under threat
• Reduces pollution and protects natural resources
• Shares knowledge
• Protects livelihoods and brings economic benefits
• Promotes health
• Develops independence
• Feels good!

What Sustainable Tourism Is Not

Sometimes, it’s easier to understand the benefits of sustainable tourism by talking about the opposite. What sustainable tourism is not.

Not Just a “Third World” Problem

Leaving aside for a moment the terminology, sustainable tourism applies to everyone everywhere. The Palace of Versailles outside Paris needs to manage the principles of sustainable tourism just as much as the Amazon rainforest does.

Not Paternalistic

It’s not about “rich white saviours” deciding what’s best for other people and their land. It’s about everyone working together.

Not Just Being Green

Ecotourism or green travel makes protecting the environment the main concern. Sustainable tourism goes further than that. It looks at protecting people, their culture and their future as well as their past. It also focuses on the traveller having a good time in whichever way that feels meaningful to them.

Why? Because…

It needs to make a profit to be economically sustainable.

Here’s the sustainable part. It has to make money. It cannot be a setup that relies on donations, which could stop at any time, or that relies on the traveller feeling good about feeling bad.

Some industries can just about pull that off. But travel cannot because…

“Travel is my one time to relax and take a break, goddammit!”

Not A Chore

Tourism has to be sustainable. Which means that it has to be manageable (and I’d wager pleasurable) to the traveller as well as the host community. That’s something that green travel and ethical travel and ecotourism occasionally lose sight of.

Responsible travel is almost the same thing. But it doesn’t sound much fun, does it?! What happened to taking a break from some of our responsibilities for a short while?!

And finally, we can all be  very  responsible for a short period of time. But is there a system in place that makes being responsible  sustainable? That’s the key question.

In Summary: What Sustainable Tourism Is Not

• For “third world” countries
• About “being green”
• “White saviours” dictating terms
• No fun for the traveller!

FAQs About Sustainable Tourism

Who benefits from sustainable tourism?

Everyone. Both locals and travellers and people who never visit the destination.

What is sustainable tourism?

It’s a model of tourism which benefits both people and places, as well as the environment and is economically sustainable on its own.

Why is sustainable tourism difficult to achieve?

I’m not convinced that it is, with the right mindset. But there is a temptation to cut corners and exploit natural resources for the fastest or cheapest result instead of the most beneficial one.

What are the benefits of responsible tourism?

All of the above!

Sustainable Living: The Key Takeaway…

We can’t wait until we’re perfect to start doing something better.

More on Sustainable Travel

• Start here: how to be a responsible tourist
• Is dark tourism ethical? What you need to know.
• Get inspired by this collection of the best sustainable travel blogs.
• The unmistakable emotional meaning of home
• Why you need to know about the cork trees in Portugal
• The importance of doing nothing
• How to find the most ethical travel destinations
• 15 sustainable beach tips for your next trip to the sea
• Five Ways Travel Can Help the Planet – rethinking Earth Day
• Voluntourism – the questions you should ask by Uncornered Market

5 thoughts on “9 Powerful Benefits of Sustainable Tourism and Why You Should Care”

The positive of sustainable tourism is to ensure that development is a positive experience for local people, tourism companies, and tourists themselves. I don’t know about before reading your article. Thank you so much for sharing such a valuable information.

Many efforts at sustainability focus on the environment, some on the residents. But for true success, we need to consider all three components. Thanks for stopping by!

Sustainable tourism is the key to establishing the balance between development and nature. It is indeed true that it helps protect endangered animals and birds, protects landscapes and promotes a healthy lifestyle. One such example is the Khonoma Village of Nagaland in India. The villagers were once hunters but now is mainly known for their preservation efforts, ecotourism and sustainable tourism

Thanks for the recommendation! Hope to check it out one day.

You’re welcome Abi. Dzulekie is another village near Khonoma known for the same.

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