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How to Plan a Product Launch Event

According to Nielsen data, around 80% of newly launched Consumer Packaged Goods (CPG) products fail.

One theory for why it’s so difficult to see a new product in any industry sector take off is simply a lack of preparation.

When all of the hard work goes into the design and manufacturing, creating a marketing launch plan is often relegated down the "to-do list" and by the time it becomes a priority, it’s often too late.

With this in mind, here are three of the main reasons why a product launch marketing plan should be created early in the planning cycle:

• Driving consumer demand in advance of a product coming to market increases the "pull effect" by encouraging shoppers to start asking for the product and retailers to pre-order, thus "pulling" the product through their distribution channels.
• A successful product launch drives excitement, interest, and new business leads, which creates a sales funnel, where prospects, fans, and referrals can begin their journey towards purchase.
• Most CEOs believe that if only the market understood their new product, they’d buy it immediately. Developing a product narrative early could not only drive the marketing plan, it may also influence design or manufacturing.

Before we take you through how to create product launch event ideas, let’s look at what a product launch actually entails.

As the name suggests, it should be that moment in time when a new product offering is made available to the public for the first time. However, as we’ve outlined above, staging a launch in advance of the product being made available - and teasing the launch date as part of the plan - can significantly contribute to the ‘pull effect’ and drive consumer anticipation.

One of the best ways to launch a new product is with an event or series of teaser events .

By giving potential customers the opportunity to experience, touch, and feel the product in a face-to-face live environment, you’ll increase the word-of-mouth buzz across social media channels and drive purchase consideration by allowing shoppers to "test-drive" your product, learn how it’ll benefit their everyday lives and have all their questions answered.

So, where should you start with your product launch?

Consider the product narrative

By working closely with product designers from inception, marketers can begin to develop a product narrative that will help to create content marketing assets, advertising strap-lines, and social media collateral further down the line.

For example, is sustainability one of the core design principles? How is this reflected in the manufacturing supply chain? What are the stories behind how the product came to be and can you use these stories to bring your product to life in the market?

Build your audience

Use content marketing to drive more frequent traffic to your website. Product launch marketing is much easier if you already have returning online visitors, eager to discover new offers, read timely blogs and engage with your launch marketing campaign.

Increase your follower-base across all social media channels by promoting your content marketing assets, teasing a new product in development, and joining in the conversations relevant to your industry sector.

Identify influencers who can help drive interest and trust in your product. It doesn’t have to be an expensive social media celebrity with millions of followers if your product is for a niche market - it just needs to be persons or media brands that customers trust.

Host or sponsor some live events or virtual events in advance of your product launch date. These could feature interesting speakers to build your reputation as a thought-leader in the sector or align your brand with the leading exhibition or convention to increase awareness.

Review your email lists for lead magnates, open rates and, unsubscribes. Do this with a test e-newsletter to see how engaged your audience is in what you have to say. If you need to develop their engagement, plan a series of email bulletins in the months leading up to your launch.

Now you’re ready to create a product launch marketing plan

Follow these seven steps

Identify customer needs

You can’t prepare a good marketing strategy if you don't understand the requirements of your target customers. Conduct surveys and market research to understand what features in your product will appeal to users. You can ask them about the products they are currently using and why. You can question them on how much they are willing to pay for a product if it can solve their current needs. This way, you will get an idea about your competition, the needs of the users, plus you can also implement a suitable pricing strategy for your product. 

Study your competition

Research SEO keywords, social media accounts, competitor content, and product reviews. Establish who is doing well, why they’re doing well, and what lessons you can learn from negative customer reviews. To build a social media strategy, pay attention to how often your competitors post, what kinds of content receive the most likes, and how they tell stories about their brand online.

Establish your USP

A product launch marketing strategy should highlight and promote your Unique Selling Proposition (USP) at every available opportunity. The USP should be based on four things:

• Customer needs
• Competitor offerings
• Distinctive product benefits
• Brand values/promise

Decide on your marketing channels

Consider both offline and online marketing channels to reach your desired audience. If your target audience is local, consider Out of Home advertising such as billboards, bus stops, and digital poster sites. If your target audience is country-wide or across multiple states, prioritize digital, TV, radio, or social media.

Be clear with your messaging

Explain your product to the target audience by including who your product is for and what kind of problem it solves. You should also discuss the product’s unique capabilities and how the product is different from other products in the same category segment.

For example, if you have a speaker who is endorsing your product, be sure they know how to talk about the product by briefing them thoroughly on your key marketing messages and advertising key phrases.

Test, test, and test again

Just as the product itself will be tested, make sure you test marketing creative, email marketing campaigns, advertising copy, social assets, CTAs, and website landing pages. Once the product goes live, all these marketing tools will come into play so you need to know they’re as effective as they can be.

Create a countdown

Creating a launch countdown is a tried-and-true method for building excitement around product launch planning. Post your launch countdown on your website and social media accounts. When customers visit your channels, they'll see reminders about the upcoming release.

When you successfully build social media hype for your product launch, you can keep this energy rolling after the launch event. Post your favorite photos from the event and repost pictures from your guests.

Launch with an event

Once you’ve understood your audience, developed your channel strategy , crafted the creative, and nurtured the narrative, it’s time to turn your attention to the launch event itself.

A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via social media, the better it’s going to do.

Here are six tips to help you build an event into your product launch marketing strategy

1. choose a venue that’s interesting but doesn’t outshine your product.

Obviously, you want the emphasis to be on the product, not the venue. Nevertheless, a memorable venue will help to attract attendees . Try to associate the product with the venue. For instance, if you’re releasing new technology, opt for a modern high-tech venue that complements your product.

If your product caters to a local demographic, choose a venue that’s close to where your customers live. Don’t make people commute out of their way.

Here are a few other styles of event venues to align to your product brand values.

Creative : Unique designer spaces like cocktail bars, art galleries or restaurants will generate buzz and express the creativity of your brand.

Luxury : When launching a luxury product, choose a prestigious and elegant event venue, such as a stately home that evokes class and style.

Historic : If your brand has a long company legacy, highlight this history by hosting your product launch in a museum, town hall, or library.

Outdoors : A creative outdoor venue like a public garden, hotel courtyard or forest can attract large crowds while providing space for live performances and product demonstrations.

2. Make it exclusive

Product launch events should be built around two types of attendees. First, your customer base and followers, and second, those that can help promote your product be it the media, influencers, or industry experts. 

Both play a huge part in making the event a success and that’s why you need to make it exclusive and special. For your customers, think about adding a personal touch with a product-related goody bag, special discount code, or VIP session. 

Then for your media and influencer attendees, send out invitations and other goodies to get them on board well before the product launches. Discuss potential coverage, access to spokespeople, collaborations, teaser articles, and advertising options.

3. Choose a memorable, relevant theme for your product launch event

The theme should be relevant to the product, industry or time of year. If you’re launching in July for example, consider aligning your theme with Independence Day celebrations.

Or if you’re rolling out the red carpet in February, why not tap into an Oscars theme?

A word of warning though, don’t stray too far from the context of your product. Consumers are quick to pick-up on inauthenticity and if they suspect you’re hanging your event on a theme just to attract publicity, you may find yourself on the wrong end of a public backlash.

4. Entertain as well as inform

Your product launch event ideas, should, first and foremost, be informational and educational at their core.  To leave guests with a lasting memory and an excuse to talk about the event across social media, however, it’s always good to entertain as well.

Options for event entertainment are extensive so make sure you’ve done your research and seen first-hand the act you’re considering booking.

The type of entertainment needs to align with your company’s brand values and product narrative, as well as your audience’s expectations so don’t leave anything to chance.

You could also incorporate entertainment elements that let customers interact with your new product directly. 

Interactive brand activations for product launches allow customers to experience your product in a hands-on and engaging way. When you create an experiential event, you are more likely to build brand loyalty and positive product sentiment. 

5. Pick the correct date to go live

When should you hold the event? Product launches (or virtual product launches) can be held on the day the product is released or as a teaser several days before the release.

Remember, don’t hold it too early; you want the anticipation to be at its peak when the product is released. While there’s no set rule, try to hold the event no more than two weeks before the release date.

Product launches as a whole should also be timed according to the time of year.

Perhaps the product makes for an excellent Christmas gift. If so, then make the product launch a holiday event. You can also explore industry-specific holidays or explore times of the year when the industry sees a peak in activity.

These are the optimal times for hosting your launch.

6.  Have a plan for post-event follow-up

After a few days, the hype will die down. The day after the event though, presents a window of opportunity to keep the hype going just a bit longer and convert any leads who didn't buy during the event. 

Use the same strategies you did for the pre-event marketing. This includes lots of social media activity, continuing use of the event hashtag, and sending out newsletters.

If sales of the product did not meet expectations, then offer some sort of incentive — a trial offer, rebate, or complimentary add-ons. 

So there you have it.

For the best chance of success for your new product, start early by building your audience, testing your channels, developing the narrative and planning your event.

Once you’ve built hype and expectation amongst your target demographic, deliver a memorable experience that will have them talking about your product launch for months afterwards.

Mike Fletcher

Mike has been writing about the meetings and events industry for almost 20 years as a former editor at Haymarket Media Group, and then as a freelance writer and editor. He currently runs his own content agency, Slippy Media, catering for a wide-range of client requirements, including social strategy, long-form, event photography, event videography, reports, blogs and ghost-written material.

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How to plan a successful product launch event

Airtable's Product Team

Filed Under

What is a product launch event?

How to create a successful product launch event (4-steps), step 1: find the perfect venue.

• Step 2: Effectively promote your product launch event

Step 3: Plan your event experience

Step 4: follow up after any product launch event.

• How to organize a successful product launch event

Product launch events: how to successfully plan using 4 essential steps

You’ve been working on a product for weeks, months, or maybe even years—and now, it’s time to launch.A product launch event can serve multiple purposes: for you and your team, it’s a time to celebrate all of the work you’ve done, and to get hyped for the next iteration. For the press, it’s a peek into the future of your industry. And for your customers—the most important audience of all—it’s a time to learn and ask questions about a (hopefully) exciting new product.

With any kind of event planning, the key to success is being extremely organized. To be clear—organization doesn’t ensure a great event, but you can’t have a successful event without it. When it comes to planning a product launch event, getting everyone aligned, motivated, and productive is a tall task.

Transforming cross-functional product launch management

Our advice? Write. Everything. Down. You might be tempted to slack on documentation, but if you record every last detail and decision, you’ll end up with a single source of truth for your whole team—and a guide for your next product launch event, too.

If you’re ready to start documenting your plans, you don’t need to start from scratch—check out our product launch template and collection of event planning templates .

Read on for the baseline steps to putting a product launch event plan in action, or use the table of contents to jump to a specific area of expertise.

A product launch event is like a debut for a new product, introducing it to the market as well as the media circuit. You’ll present your product in the most flattering and exhilarating way, with a goal of generating both buzz and sales.

A successful product launch event introduces and builds interest in a new product, and serves as the foundation of a successful sales and marketing initiative. As a kickoff to a long-term marketing campaign, the product launch event sets the tone and acts as a foundation for the rest of your campaign activities.

Your product launch event should be worthy of the product itself—whether it’s an intimate dinner with VIP customers, or a multi-day conference. Use these best practices to keep your planning on track.

The location you choose to host your party should neatly align with your product and brand. Are you trying to foster one-on-one conversations, deliver an elaborate presentation, or get a dance party started? Are your customers urban Zoomers, busy parents, or chill octogenarians? Find a venue with the appropriate ambiance, layout, and location. 

Sometimes you need to think beyond the conventional to find the right spot. You might be surprised by what types of venues are open to event rentals: local museums, libraries, greenhouses, even private residences.

Hint: To visualize where various venues are in relation to each other, use the Airtable map app .

Step 2: Effectively promote your product launch event 

When you build momentum for your product launch event, you drive both attendance and advocacy for the product itself—even those who don’t attend can still be exposed to your promotional efforts. 

Depending on the size and importance of the launch, you might send press releases, issue formal invitations, or even—on occasion—place ads in print media. But for most product makers, digital marketing is the most effective (and least expensive) way to spread the word about a product launch event.

Keep in mind that event promotion, or event marketing, is often the sole responsibility of an individual or entire team—it can be a big job. But at a high level, digital marketing might involve email marketing, social media marketing, promotions, contests, countdowns, and paid ads. Demos, webinars, and videos are other great ways to spotlight a new product in advance of (or at) the event. Learn more about event marketing best practices in this article.

If you don’t already have messaging locked, now is your last chance to finalize guidelines around your product messaging. This will help keep every aspect of your product launch promotion consistent. Create a shareable doc (or database) with your messaging rules, or whatever feels relevant to your attendees, marketing folks, and event organizers. 

Download Airtable's Product Messaging Library Template .

Your event’s attendee experience will reflect (positively or negatively) on the product you and the team have worked so hard to release. Elements like lighting, decor, seating, and tech support can make or break your event.

At this point, you’ll want to consult with an events professional who can help you think through the details. Are your guests allowed to drink? Do guests who don’t drink have something to… well, drink? Thoughtful event production ensures your launch lives up to the hype you build. 

Tedious as it may sound, take the time to think through the attendee experience—from the moment someone arrives until they leave, what do you expect them to see, taste, or do? Visualizing each step may expose flaws in your plans. Say you’re launching a line of women’s dresses, and at the launch party—a fashion show and pop-up—you’re hoping to sell quite a bit of product. But you haven’t considered how women will try things on. Without dressing rooms, they won’t commit to the sale. 

Your product launch event might reach a much larger audience than just the people who show up in person. Between swag, social media photo ops, and social media mentions, you create opportunities for attendees to advertise and advocate for your product beyond the four walls of your event and long after the launch.

Caption: What’s your budget for this event? Airtable’s Event Planning Template has a built-in view for writing down exactly what you spend.

One of the biggest mistakes novice product-launchers make is to consider their job done when the last guest leaves the room. To make your launch a success, there’s still work to be done. Following up with your audience serves a few critical purposes:

It secures a positive impression of your product in minds of potential customers and evangelizers

It gives you an opportunity to gather feedback from attendees

It gives you a format for rolling out post-launch promotions, building on the momentum and generating additional sales

Keeping track of attendee contact information enables you to follow up after the event. Airtable’s Event Planning Template has a built-in view for attendee info.

As you get feedback from event participants, you can gauge next steps in your larger marketing plan and translate those insights into practical guidance for your sales team.

To see how we do product launch event planning here at Airtable, download this free product launch template .

How to organize a successful product launch event 

You’ll know your event is successful when everything comes together—the event experience, the mix of people, the buzz the event generates, and, of course, the product itself. Starting with a well-organized event plan makes a big difference.

Airtable is an excellent tool for all aspects of organizing a  product launch event, including venue and vendor logistics, marketing campaign execution, and organizing critical insights in a readily accessible format so you can make it a truly splashy product debut.

To engage Airtable’s solution for organizing a successful product launch event, download Airtable’s Event Planning Template and get started !

About the author

Airtable's Product Team is committed to building world-class products, and empowering world-class product builders on our platform.

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Table of Contents

What is a product launch event.

• Build Anticipation: Apple Worldwide Developers Conference
•  Get Creative: Moschino at Milan Fashion Week
•  Go Virtual: Launch Night In with Google
• Find the Difference: MozCon
• Personalize the Attendee Experience: HR Redefined by Namely
• Create a Branded Hashtag: Dreamforce by Salesforce
• Provide a Hands-on Experience: IKON
• Put Technology To Work: MAX by Adobe
•  Add Exclusivity: Eureka! By Sisense
• Put Networking Front and Center: Social Media Marketing World
• Get Competitive: TechCrunch Disrupt
• Feature Star Power: The ASCAP Experience
• Inspire: Next Gen HQ Summit
• Feature a Live Performance: 3686 by Launch Tennessee

Key Takeaways To Deliver a Next-Level Product Launch Event

14 powerful product launch ideas for your next event.

Give your products the launch they deserve. Discover product launch event examples from leading brands like Google, Moz, Apple, and more.

New product on the way? Congratulations! All your hard work is about to pay off, and it’s an exciting time for your company. Do you have a strategy in place for your launch event? Don’t worry. Product launch events don’t have to be overwhelming or give you the scaries.

Whether you’re planning an in-person, virtual, or hybrid event, you can take inspiration from 14 product launches and how you can use them as inspiration for your very own launch event.

A product launch is when a company brings a new product or service to market. A successful product launch starts well before the actual release date, and the effects of one will be felt long afterward. It will build anticipation, facilitate an initial influx of sales, and establish momentum that a company can expand upon.

One of the best ways to launch a new product is through an event, and some of the largest companies in the world have been doing it for years. These product launch ideas and user conference tips will help your company host a fantastic event. Some are traditional product launch events. Others are user conferences with a product launch element. But each has been highly successful, and there’s a lot to be learned. Let’s dive in.

1. Build Anticipation: Apple Worldwide Developers Conference

We’ll start with the biggest company in the world: Apple. What can we learn from their conferences and events? A lot, actually. Take Apple’s Worldwide Developers Conference .

Before the conference takes place, nobody (outside of Apple, of course) knows precisely what will be announced. This is typical for all Apple events and is an excellent example of building anticipation. The media and the general public go crazy speculating what the tech giant has up its sleeve.

Ask yourself:  What about your company? You may not work for the largest brand in the universe, but your customers hopefully are enthusiastic and curious about your brand. This tactic works because Apple has such a long history of satisfying customers. The company earned the right to be mysterious and build anticipation in this way.

2. Get Creative: Moschino at Milan Fashion Week

One of the most beloved in-person product launch experiences is the fashion show. Crowds gather to experience the newest and wildest in fashion at Paris Fashion Week, Milan Fashion Week, and endless other fashion extravaganzas. But in September 2020, Moschino Creative Director Jeremy Scott tapped Jim Henson’s Creature Shop to take his Spring-Summer 2021 fashion show in a miniature-scale set made up entirely of puppets.

Known for its kitschy luxury looks, Moschino even made lookalikes of fashion royalty, including Anna Wintour in her signature shades. With a scaled-down, hand-crafted version of 40 pieces from his collection, Scott created a truly memorable and much-discussed fashion product launch experience.

Ask yourself : How can you bring your product launch to life in a new and exciting way? Whether your event is virtual or hybrid, get creative in presenting your product to the masses.

3. Go Virtual: Launch Night In with Google

Unlike past  Made by Google launch events , the 2020 event went virtual with its first “Launch Night In” — a livestream announcement of all of the tech giant’s newest hardware. Google kept its product launch short and sweet at just 30 minutes, but it packed a ton into the livestream. Then, the company broke up the launch event video into product-based snippets and uploaded them to its Made by Google YouTube channel .

Ask yourself : Are you reaching as many people as possible? If not, you might want to explore hosting a hybrid product launch so you not only reach more people but also reach those who can’t attend in person because of a disability, responsibilities as a caregiver, or because they’re immunocompromised. Also, consider ways to repurpose your product launch content to maximize its shelf life.

4. Find the Difference: MozCon

Moz is synonymous with marketing expertise, so it’s no surprise that MozCon is consistently one of the top-rated marketing conferences of the year. What’s its secret sauce?

Besides being incredibly knowledgeable and generous with that knowledge, Moz has a distinct style all its own. From co-founder Rand Fishkin’s legendary Whiteboard Friday segments to company mascot Roger the friendly robot, Moz is unique. MozCon also champions diversity, equity, and inclusion (DE&I) in a way that many events only seem to dream about, which helps attendees feel seen, heard, and represented in its diverse speaker lineup .

Ask yourself: What makes your company different? Are there any fun, unique aspects you can promote? Are we doing enough to champion DE&I ? Doing so will help your product launch event stand out and endear your brand to its customers.

5. Personalize the Attendee Experience: HR Redefined by Namely

When hosting your product launch, event engagement is critical. HR software leader Namely nails this element with its HR Redefined conference, which brings together HR professionals to learn from industry experts and empowers attendees to make data-informed decisions to build a better workplace.

For example, at 2017’s HR Redefined conference, attendees received a customized nameplate from Brooklyn-based design firm Dirty bandits, specializing in typography. Small details like this may seem trivial in the grand scheme of event planning, but personalization goes a long way in showing attendees how much your brand values them.

Ask yourself: How can your company personalize the attendee experience at your product launch event?

6. Create a Branded Hashtag: Dreamforce by Salesforce

Dreamforce is a massive annual event boasting more than 2,000 sessions on various topics. How was Salesforce able to grow this conference to such a large scale? One of the keys to its success is its strategic use of social media.

Event organizers do a fantastic job using hashtags to create an extensive collection of user-generated content (UGC) and comments. Something as simple as the hashtag “#DF22” can go viral if every event-goer is encouraged to use it.

Ask yourself: Are you putting hashtags to work? Your product launch event can use social media strategically by creating a branded hashtag to help drum up excitement — both before and during the event.

7. Provide a Hands-on Experience: IKON

IKON is the largest gathering of Infusionsoft and Keap users in the world. Attendees learn from world-class experts and improve their craft over this multi-day conference. Guests get hands-on experience with the company’s software. Not only does this provide event-goers with enhanced skill sets, but it also helps new, possibly on-the-fence users become die-hard fans.

Let guests try out your company’s new offering at your product launch event. Put it in their hands and allow them to experiment. They’ll love it.

Ask yourself:  Are you letting attendees get hands-on experience with your new product or service? If your event is virtual or hybrid, try to work your at-home crowd into the experience, so they don’t miss out on the in-person tactile aspects of your launch.

8. Put Technology To Work: MAX by Adobe

MAX , a creativity conference for Adobe’s Creative Cloud users, is quite the spectacle. Not only do event-goers get front row seats to the latest Adobe product and update announcements, but they’re also treated to an impressive array of visuals and technology.

Speaking of tech, let’s talk about one of the most significant MAX benefits: archived content. Recordings of every keynote and many individual sessions are posted online right after the conference has concluded. This allows attendees to “relive” their experience.

Ask yourself: How can your product launch event better utilize technology? Whether you decide to record the whole shebang and post it online or use event software to ensure your launch runs smoothly, tech can significantly improve your release.

9. Add Exclusivity: Eureka! By Sisense

How do you make a conference about a mundane topic like business analytics and complex data sound exciting? Do what Sisense does and make it exclusive and invite-only.

Growing up, were you ever not invited to a friend’s birthday party? For whatever reason, everyone else got an invitation except for you. Remember how badly you wanted to go? On the flip side, being one of only a few people invited to a special event is something to be cherished. Why? Because exclusivity can be a strong driver of awareness and attendance for events.

Ask yourself:  How can you add an exclusive element to your product launch event? Maybe you only invite your best customers. Perhaps you invite anyone willing to buy a ticket but reserve a particular lounge area for honored guests. There are many options to explore.

10. Put Networking Front and Center: Social Media Marketing World

Social Media Marketing World (SMMW) is the world’s top social media conference. Attendees hear from industry experts about the best social tactics and cutting-edge strategies. But most event-goers would agree that the real value is in networking. SMMW is designed to facilitate relationships by offering Slack groups, table talks, and networking exercise classes. They even have dedicated staff ready to help attendees make connections.

Ask yourself: How can we facilitate networking opportunities at your product launch event? Even a simple email invitation notifying your tribe about confirmed expert guests may be enough to convince people to attend. The networking opportunity will be too good to pass up.

11. Get Competitive: TechCrunch Disrupt

TechCrunch Disrupt is an annual conference for startups hosted by TechCrunch. In the past, the event has played host to next-level speakers such as Marc Benioff (Salesforce), Jessica Livingston (Y Combinator), and Steph Curry (NBA Superstar).

One of the conference’s biggest draws is the Startup Battlefield . In this competition, early-stage startups compete to receive advice, coaching, and the chance to pitch a panel of top-tier investors, as well as a prize of $100,000 and media coverage. Past winners include Dropbox, Zenefits, and FitBit.

Ask yourself: Could your event benefit from gamification or competition? It doesn’t have to be in-depth; a quick trivia game with the winner earning your company’s new product for free would work just fine.

12. Feature Star Power: The ASCAP Experience

Founded in 1914, ASCAP , a performance rights organization, features 800,000 members, including Beyonce, Justin Bieber, and Meghan Trainor, among thousands of others. Every year the organization hosts a conference called the “I Create Music” Expo to inspire and train songwriters.

In 2020, ASCAP rebranded as “ASCAP Experience” and released exciting details about its new event. But then, because of the pandemic, ASCAP canceled its flagship event . Luckily, the music experience returned in 2022 with a new approach to partnering with well-known artists and industry titans. Today, the ASCAP Experience is a series of events with a magazine and more to reach as many musicians as possible while giving aspiring songwriters the opportunity to learn from and even meet their heroes.

Although your company may not be able to bring in world-famous celebrities, you may be able to partner with local experts (inside or outside your company) to share valuable insights with your event guests.

Ask yourself:  Times have changed, but has your event? If you’re launching a product the same way you always have, consider mixing it up. Can you change the format? Can you lean on star power like the ASCAP Experience?

13. Inspire: Next Gen HQ Summit

Earlier, we said that your product launch event has a better chance of succeeding if it caters to a specific group of people. That’s precisely what Next Gen HQ Summit does. But they don’t just cater to youth — they inspire them.

Next Gen HQ event speakers include founders, star athletes, and corporate game-changers. Attendees learn a lot, but more importantly, they’re inspired to create their own dream business. This is powerful. Inspire your product launch event guests by showing them the fantastic potential of your company’s new offering.

Ask yourself:  Are your speakers reflective of your audience? The more you can mirror your attendees, the more impactful and long-lasting your event will be in your attendees’ minds.

14. Feature a Live Performance: 3686 by Launch Tennessee

Launch Tennessee is on a mission to make Tennessee the most startup-friendly state in the Union. Its annual event, 3686 (the map coordinates of Nashville), accomplishes this by educating and inspiring business owners. But no Nashville event would be complete without live music. 3686 hosts numerous after-parties and brings nationally touring acts to entertain conference attendees.

Your product launch event might benefit from some sweet jams as well. You don’t need to go all out — a talented local artist may be all your gathering needs to set the mood.

Ask yourself:  Are you polling attendees to find out what kind of music and entertainment they’d like to see at your event? If not, reach out after your next event so you can start planning for the next big event.

That’s it, top product launch event ideas you can use to improve your next launch. Let’s quickly recap the key takeaways:

• Build up anticipation before your event. Exclusivity, well-time press releases, and competitions can help build buzz.
• Create an intriguing atmosphere. Your event brand is what people will think of when they think of your product launch event. The venue, the speakers, the design, and the speakers will all contribute to the wow-power of your event.
• Know your target market. Whether your company is B2B or B2C will influence the tone of your event and how you personalize the attendee experience.
• Personalize the attendee experience. Through event technology, hands-on sessions, and one-on-one access to product experts at your company, product launch events have the potential to create a meaningful experience for attendees.

You won’t be able to use every single one of these tips. The good news is, you don’t have to. Even just a few of these tactics can improve your event. So please choose a product launch example that works best for your company and go for it. When putting together a product launch event, it helps to have the right event software features on your side. Demo the world’s most loved event software and see if it’s the right fit for your needs.

Editor’s Note: This blog article was published in 2018 and has been updated for excellence and relevance.

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The Ultimate Guide to a Successful New Product Launch

Picture this: You've been working on your top-secret product for months, maybe even years. You've poured your heart and soul into it, tweaked every knob, and polished every pixel . 

Now, it's finally ready for the spotlight. But what's next? Enter the product launch.

What is a product launch?

In a nutshell, a product launch is like your product's big debut. It's the grand unveiling, the red carpet moment when your product steps out from behind the curtain and struts its stuff for the world to see. 

And just like any great show, it takes careful planning, a dash of pizzazz, and an audience eagerly waiting in anticipation.

A product launch isn't just about popping confetti cannons and toasting with champagne (though that's fun too). 

It's a coordinated extravaganza that includes everything from crafting catchy taglines to rallying your fans on social media . The goal? To create buzz, win hearts, and—drumroll, please—make sales.

The 5 stages of launching a new product

Like any great performance, a successful product launch requires careful choreography, perfect timing, and a little bit of magic. So, without further ado, let's raise the curtain and explore the five acts of a showstopping product launch.

Stage #1 - Planning

Before the curtain rises, let's get our ducks in a row (or dancing chorus line, if you prefer). We'll need a marketing plan that's jazzier than a Broadway musical, complete with all the razzle-dazzle to promote your product and create buzz. 

Let's figure out where to sell it, how to price it, and how to get your sales team tapping to the beat. Trust me, a little planning goes a long way.

Stage #2 - Launch Day

It's showtime! Let's roll out the red carpet and officially release your product to the world. We'll pull out all the stops with a coordinated launch campaign—think promotional activities, glitzy events, and media spotlights. 

We'll shimmy our way onto social media, email inboxes, and influencer feeds to maximize visibility and reach. Lights up, the stage is yours!

Stage #3 - Monitoring and Support

The applause is still ringing in our ears, but the show's not over yet. Let's listen to our audience—monitor customer feedback, reviews, and sales data to see how we're faring in the limelight. 

And hey, if there are any hiccups or questions, we're here to provide top-notch customer support. 

Stage #4 - Analysis and Optimization

Time for a little self-reflection. Let's take a look at the key performance metrics and sales data to see what worked and what could use a little more pizzazz. 

We'll use customer feedback to make updates and enhancements, ensuring your product stays as fresh as opening night. And let's keep our eyes on the market trends, so we're always one step ahead of the competition.

Stage #5 - Ongoing Marketing and Engagement

The launch may be over, but our work is just beginning. Let's keep the marketing magic going to sustain momentum and build customer loyalty . 

Whether it's content marketing, social media, or community-building efforts, we'll keep our audience engaged and coming back for more. 

How to launch your product successfully

Introducing a new product to the market is both an art and a science. At the heart of a successful introduction lies a well-thought-out product launch process—one that combines creativity, analysis, and strategic planning. 

To help you navigate this exciting journey, we've crafted a comprehensive product launch strategy that will guide you step-by-step through the critical phases of bringing your product to life. From initial planning to post-launch analysis, each step is designed to maximize your product's impact and ensure a triumphant debut. 

Step 1) Research and Understand Your Target Audience

Before the curtain rises on your product launch, there's a critical first step that sets the stage for the entire performance: researching and understanding your target audience . 

It's about getting to know the people you're creating your product for—their desires, challenges, and what makes them tick. Here's how to shine the spotlight on your audience and ensure your product hits all the right notes.

Conduct Market Research

Market research is your backstage pass to understanding your customers . It's about gathering valuable insights and data that help you make informed decisions. 

So, roll up your sleeves and start investigating:

• Conduct surveys, interviews, and focus groups to get firsthand feedback from potential customers.
• Analyze market trends, competitors , and industry reports to understand the landscape.
• Identify gaps in the market and opportunities where your product can make a splash.

The goal? To uncover the needs, preferences, and pain points of your audience. This knowledge guides everything from product development to marketing, ensuring your product resonates with the right people.

Create Customer Personas

Meet your cast of characters—your customer personas. These fictional profiles represent different segments of your target market, bringing your audience to life in vivid detail. 

Each persona is a unique character with their own story, motivations, and quirks:

• Craft personas based on your market research, demographics , and behavioral patterns.
• Give each persona a name, background, and defining characteristics.
• Outline their goals, challenges, and how your product can make a difference in their lives.

Customer personas are more than just profiles; they're your guiding stars. They help you tailor your messaging, design user experiences, and ultimately create a product that earns a standing ovation from your audience.

Step 2) Develop and Refine the Product

With the stage set and your audience in focus, it's time for the next act in your product launch journey: developing and refining the star of the show—your product. 

This is all about bringing your vision to life, from concept to creation, and ensuring it's polished to perfection. So, let's take a closer look at how to craft a product that captivates your audience and steals the spotlight.

Collaborate with Product Development Teams

Creating a masterpiece is a collaborative effort, and that's where your product development team comes in. This talented ensemble of designers, engineers, and innovators work in harmony to design and create the product based on customer needs. 

Here's how to hit the right notes:

• Share your market research and customer personas with the team to inform the design process.
• Foster open communication, creativity, and collaboration to explore ideas and solutions.
• Iterate and refine the product based on feedback, testing, and alignment with your value proposition.

With everyone working in sync, you'll transform your vision into a tangible product that resonates with your audience and meets their needs.

Test Beta Versions with Real Users

Before the curtain rises on launch day, it's time for the dress rehearsal. Testing beta versions with real users is your chance to gather feedback and make necessary improvements. So, let's put your product to the test:

• Invite users from your target audience to try out your product and share their experiences.
• Create a structured feedback process to capture insights, suggestions, and any issues encountered.
• Use the feedback to identify areas of improvement, fix bugs, and enhance usability.

Think of this testing phase as the final touches, ensuring your product is primed and ready for its big debut. It's about fine-tuning the details, so your product shines in the spotlight and delivers a showstopping performance .

Step 3) Create a Unique Value Proposition and Messaging

With your product primed and polished, it's time to turn our attention to the script—the compelling narrative that brings your product to life.

A unique value proposition and messaging captures the essence of your product, tells its story, and leaves your audience spellbound. 

So, grab your quill and compose a tale that resonates with your target audience and sets your product apart.

Develop a Unique Value Proposition

The unique value proposition is the heart and soul of your product—the captivating hook that captures your audience's attention. 

It's the promise of value, the reason your product deserves the limelight. Here's how to craft a value proposition that shines:

• Highlight the key benefits of your product and how it addresses the needs and pain points of your audience.
• Articulate what makes your product different and why it stands out from the competition.
• Keep it clear, concise, and compelling—a statement that strikes a chord and evokes emotion.

The right value proposition is like a standing ovation—it resonates, inspires, and leaves a lasting impression.

Craft Compelling Messaging and Positioning Statements

With your value proposition in hand, it's time to craft the messaging and positioning statements that bring your product's story to life. 

This is your chance to engage, persuade, and connect with your audience. Here's how to compose messaging that resonates:

• Tailor your messaging to your customer personas, speaking to their goals, desires, and motivations.
• Create positioning statements that showcase your product's strengths, features, and advantages.
• Use language that's clear, relatable, and evocative, drawing your audience into the narrative.

Think of your messaging as the script for your product launch—a tale that captivates your audience, showcases your product's brilliance, and leaves them eager to experience it for themselves.

Step 4) Plan Your Marketing and Promotion Strategies

As the curtain rises on the next act of your product launch journey, it's time to turn the spotlight on marketing and promotion. 

It's all about creating buzz, building anticipation, and getting your audience on the edge of their seats, eager for the grand debut of your product. 

With the right marketing plan and promotional strategies, your product will take center stage and capture the hearts and minds of your audience. 

Build a Pre-Launch Marketing Plan

Before the big day arrives, set the stage with a pre-launch marketing plan that turns heads and creates a buzz. 

This plan is your roadmap to building excitement and anticipation for your product launch. Here's how to create a pre-launch marketing plan that's pitch-perfect:

• Craft teasers, sneak peeks, and countdowns that spark curiosity and leave your audience wanting more.
• Engage your audience with interactive content, behind-the-scenes insights, and exclusive previews.
• Build an email list of interested subscribers, and keep them in the loop with regular updates and news.

With a well-executed pre-launch marketing plan, you'll create a sense of anticipation that has your audience counting down the days until the product launch.

Utilize Various Marketing Channels

Your audience awaits, and it's time to reach them through the marketing channels they love. From social media to influencer partnerships, each channel is an opportunity to connect, engage, and share your product's story. Here's how to utilize various marketing channels to amplify your message:

• Leverage social media platforms to share engaging content, launch promotions, and interact with your audience.
• Create email campaigns that inform, inspire, and drive action, whether it's pre-orders, sign-ups, or event registrations.
• Produce and share captivating content— blog posts , videos, webinars—that showcases your product's value and benefits.
• Collaborate with influencers, bloggers, and industry experts to reach new audiences and gain credibility.

By utilizing a diverse array of marketing channels, you'll maximize visibility, reach a broader audience, and ensure that your product launch is the talk of the town.

Step 5) Set Up Distribution and Sales Channels

As we move into the next act of your product launch journey, the spotlight shifts to distribution and sales—the essential channels that bring your product to the hands of eager customers. 

Establish partnerships, set up distribution networks, and train sales teams to effectively sell and promote your product. With the right distribution and sales channels in place, your product will take center stage and become a star in the eyes of your audience. 

Establish Partnerships with Distributors, Retailers, and Online Platforms

Distribution is the magic that brings your product to the world. It's about making your product available and accessible to your target audience, wherever they may be. 

Here's how to establish partnerships and distribution channels that deliver:

• Identify and collaborate with distributors and retailers that align with your product and target market.
• Leverage online platforms, including e-commerce websites and digital marketplaces, to expand your reach.
• Build strong relationships with partners, negotiate terms, and ensure smooth supply chain operations.

With the right distribution partnerships, you'll bring your product to market with efficiency and ease, ensuring it's readily available to customers far and wide.

Train Sales Teams 

Your sales team is the face of your product—the ambassadors that introduce your product to customers and showcase its value. 

To ensure they hit all the right notes, it's essential to provide training and support. Here's how to prepare your sales team for a stellar performance:

• Educate sales teams on the product's features, benefits, and unique value proposition .
• Provide training on messaging, positioning, and how to address common customer questions and objections.
• Equip sales teams with access to internal beta tests , marketing materials, product demos, and tools to effectively promote and sell the product.

With a well-trained sales team, you'll create meaningful connections with customers, inspire confidence, and drive sales that contribute to a successful product launch.

Step 6) Prepare for Launch Day

The anticipation is palpable, the excitement is building, and the stage is set for the grand finale—launch day. 

This is the moment when your product takes center stage, dazzling your audience and making its mark on the world. But before the curtain rises on this momentous day, there are final preparations to be made and details to be fine-tuned. 

Finalize your launch timeline, coordinate the moving pieces, and plan a launch event that leaves a lasting impression. 

Finalize the Launch Timeline and Coordinate All Aspects of the Launch

Every great performance relies on timing, precision, and coordination, and your product launch is no exception. As launch day approaches, it's time to ensure everything is perfectly in place. 

Here's how to finalize the launch timeline and coordinate all aspects of the launch:

• Review and confirm the launch timeline, including key milestones, deadlines, and activities.
• Coordinate with marketing, sales, distribution, and customer support teams to align efforts and responsibilities.
• Ensure that marketing materials, promotional campaigns, and product inventory are ready for the launch.
• Conduct a final review of the product, website, and landing pages to ensure quality and readiness.

With careful coordination and a well-defined timeline, you'll create a harmonious launch experience that flows seamlessly from start to finish.

Plan a Launch Event, Either In-Person or Virtual

The launch event is the spotlight moment when your product is unveiled to the world. It's an opportunity to engage with your audience, showcase your product's brilliance, and celebrate this milestone. 

Here's how to plan a launch event that captivates and inspires:

• Determine the format of the event—whether in-person, virtual, or a hybrid approach—and choose a suitable venue or platform.
• Design an engaging agenda that includes product demonstrations, guest speakers, and interactive sessions.
• Promote the event through social media, email campaigns, and influencer partnerships to attract attendees.
• Prepare presentation materials, visuals, and media assets that tell your product's story in a compelling way.

Whether you're hosting an intimate gathering or a virtual event that spans the globe, a well-planned launch event is a perfect way to introduce your product, connect with your audience, and celebrate your achievements.

Step 7) Execute the Product Launch

The moment has arrived—the stage lights are shining, the audience is waiting with bated breath, and it's time for your product to take its rightful place in the spotlight. 

This is the climax of your product launch journey, where meticulous planning gives way to flawless execution, and your vision becomes a reality. 

Execute Your Marketing and Promotion Strategies

The curtain rises, and your marketing and promotion strategies take center stage. This is your chance to generate awareness, capture attention, and drive sales for your product. Here's how to execute a marketing performance that resonates with your audience:

• Launch your promotional campaigns across social media, email, and other marketing channels to reach your target audience.
• Share engaging content, impactful visuals, and compelling stories that showcase the value and benefits of your product.
• Leverage influencer partnerships and media outreach to amplify your message and expand your reach.
• Monitor and respond to customer inquiries, comments, and feedback, fostering a sense of connection and excitement.

With well-executed marketing and promotion strategies, you'll create a buzz that echoes far and wide, drawing your audience into the narrative of your product and its potential to make a difference.

Host the Launch Event

The launch event is the crescendo of your product launch—a moment of celebration, connection, and unveiling. It's the opportunity to engage with customers, media, influencers, and stakeholders in a meaningful way. Here's how to host a launch event that leaves a lasting impression:

• Kick off the event with a captivating introduction that sets the tone and welcomes attendees.
• Conduct product demonstrations, presentations, and interactive sessions that highlight your product's features and capabilities.
• Invite guest speakers, industry experts, and influencers to share their insights and perspectives on your product.
• Actively engage with attendees, answer their questions, and encourage them to share their thoughts and experiences.
• End the event with a heartfelt thank-you to attendees, partners, and team members who contributed to the launch's success.

Whether in-person or virtual, a well-hosted launch event creates a sense of community, showcases your product in its best light, and marks the beginning of a journey that continues to unfold.

Step 8) Monitor and Analyze Post-Launch Performance

As the applause fades and the curtain closes on your product launch, the journey is far from over. 

Monitor and analyze the performance of your product launch, assess its success, and identify areas for improvement. With a keen eye for data and insights, you'll gain valuable knowledge that informs your next steps and shapes the future of your product. 

Take a closer look at how to monitor and analyze post-launch performance with precision and purpose.

Track Sales, Customer Feedback, and Key Performance Metrics

The spotlight is on the data—the numbers, feedback, and metrics that tell the story of your product launch. 

By tracking and monitoring this information, you'll gain a clearer understanding of how your product is received, perceived, and embraced by your audience. Here's how to track the essentials:

• Monitor sales data to measure revenue, units sold, and overall demand for your product.
• Gather customer feedback through surveys, reviews, and testimonials to understand satisfaction levels and customer sentiment.
• Track key performance metrics, such as website traffic, conversion rates, and engagement, to gauge the impact of your marketing efforts.

With data in hand, you'll have a comprehensive view of your product's performance and the factors that contribute to its success.

Analyze the Data to Identify Strengths, Weaknesses, and Opportunities for Improvement

With the spotlight on the data, it's time to analyze, interpret, and glean valuable insights. This analysis is your opportunity to identify strengths, weaknesses, and areas for improvement, shaping your future strategies and decisions. 

Here's how to analyze with intention:

• Evaluate sales trends and patterns to identify best-selling features, peak times, and potential areas for expansion.
• Review customer feedback to uncover common themes, praise, and constructive criticism, informing your product enhancements and updates.
• Analyze key performance metrics to assess the effectiveness of your marketing campaigns and identify successful channels.

The goal is to learn from the data, adapt based on the insights, and continuously improve your product and marketing efforts.

Step 9) Continue Post-Launch Marketing and Engagement

The grand debut may be over, but the performance continues. It's about keeping the spotlight on your product, showcasing its ongoing value, and creating meaningful connections with your audience. 

With strategic marketing activities, attentive customer support, and active engagement, you'll foster loyalty, drive growth, and ensure your product remains a star in the eyes of your customers. 

Continue the journey and discover how to keep your audience captivated, inspired, and eager for more.

Implement Ongoing Marketing Activities

The show must go on, and your marketing efforts play a starring role in keeping your product front and center. 

Through ongoing marketing activities, you'll sustain momentum, build brand awareness, and retain customers. Here's how to keep the spotlight shining bright:

• Create and share engaging content—articles, videos, tutorials—that educates and inspires your audience.
• Launch promotional campaigns, discounts, and incentives that reward loyal customers and attract new ones.
• Leverage email marketing and newsletters to keep subscribers informed about product updates, news, and events.
• Utilize social media to share user-generated content, success stories, and community highlights.

By continuously showcasing the value and benefits of your product, you'll reinforce your brand, deepen customer relationships, and drive repeat business.

Address Customer Inquiries, Gather Feedback, and Provide Excellent Customer Support

Your audience takes center stage, and attentive customer support is key to ensuring they feel heard, valued, and supported. 

By addressing inquiries, gathering feedback, and providing excellent support, you'll enhance the customer experience and earn their trust. Here's how to deliver a standing ovation-worthy performance:

• Monitor customer inquiries and provide prompt, helpful, and personalized responses to their questions and concerns.
• Implement feedback collection methods—surveys, feedback forms, reviews—to gather insights and understand customer needs.
• Address any issues or challenges with solutions, workarounds, and proactive communication.

By actively engaging with customers and providing exceptional support, you'll cultivate loyalty, enhance satisfaction, and create brand advocates who share their positive experiences with others.

Step 10) Iterate and Improve

As the curtain falls on one performance, the next one begins. In this final act, we embrace the dynamic and ever-evolving nature of your product—the process of iteration and improvement. 

It's about refining, enhancing, and expanding your product based on customer feedback, insights, and market demand. 

Embrace the possibilities, explore new horizons, and discover how to make your product even better, brighter, and more captivating to your audience.

Use Customer Feedback and Insights

The voice of your audience takes center stage, guiding you on the path to improvement. By listening to customer feedback and gathering insights, you'll uncover opportunities to elevate your product and deliver even greater value. 

Here's how to turn feedback into action:

• Analyze customer feedback to identify trends, patterns, and areas where your product excels or falls short.
• Pay attention to specific requests, suggestions, and constructive criticism, and prioritize improvements based on impact.
• Implement changes, enhancements, and updates that address customer needs and enhance the user experience.

Plan for Future Updates, Enhancements, or Expansions Based on Market Demand

The spotlight shifts to the future, where new possibilities, ideas, and opportunities await. As you plan for future updates, enhancements, or expansions, you'll ensure your product stays relevant, competitive, and aligned with market demand. 

Here's how to plan for a future that shines bright:

• Conduct ongoing market research and stay attuned to industry trends, emerging technologies, and competitors' offerings.
• Explore opportunities for expansion, such as new features, integrations, or extensions of your product line.
• Develop a product roadmap that outlines the vision, objectives, and key milestones for your product's future development.

As we take our final bow, your product launch journey continues—a never-ending performance that's driven by innovation, dedication, and a passion for delivering value. With each iteration and improvement, you'll create a product that captivates your audience, earns rave reviews, and leaves a lasting impact. So, embrace the journey, celebrate your achievements, and continue to make your product a masterpiece that inspires, delights, and stands the test of time.

Tools that help successfully launch a new product

When it comes to launching a new product, having the right tools at your disposal can streamline the process, enhance your marketing efforts, and ultimately contribute to a successful launch. Here are some tools that can help you successfully launch a new product:

• Project Management Tools: Tools such as Trello, Asana, and Jira can help you plan, organize, and manage tasks related to the product launch. These tools enable collaboration among team members, allow you to set deadlines, and provide visibility into the overall progress of the launch.
• Market Research Tools: Survey platforms like SurveyMonkey and Qualtrics allow you to gather valuable insights from your target audience. By conducting surveys, you can understand customer preferences, pain points, and expectations, helping you tailor your product and messaging.
• Social Media Management Tools: Platforms like Hootsuite, Buffer, and Sprout Social help you schedule, manage, and analyze social media posts across multiple platforms. These tools are essential for promoting your product, engaging with your audience, and tracking the performance of your social media campaigns.
• Email Marketing Tools: Tools such as Mailchimp, Constant Contact, and Sendinblue help you create, send, and track email campaigns. Email marketing is a powerful way to keep subscribers informed about the product launch, share updates, and drive interest.
• Landing Page Builders: Platforms like Unbounce, Instapage, and Leadpages enable you to create and optimize landing pages for your product launch. A well-designed landing page can generate leads, capture email sign-ups, and provide important information about your product.
• Analytics and Data Visualization Tools: Tools like Google Analytics, Tableau, and Looker allow you to monitor key performance metrics, analyze website traffic, and visualize data. These insights are invaluable for understanding customer behavior, measuring campaign success, and making data-driven decisions.
• Customer Relationship Management (CRM) Tools: CRM platforms like Salesforce, HubSpot, and Zoho CRM help you manage and nurture customer relationships. These tools can track customer interactions, support sales efforts, and provide personalized experiences to prospects and customers.
• Beta Testing Tools: Successfully conducting beta testing requires tools that allow you to manage testers, collect feedback, and analyze results. As a comprehensive beta testing platform, Centercode offers a suite of tools for managing beta testing programs, recruiting and communicating with testers, collecting feedback, and analyzing results. Its collaborative features make it easy to identify and address issues before the product launch. TestFlight and Google Play Console are helpful tools for distributing your apps to iOS and Android users.
• Media Outreach Tools: Platforms like Cision, Muck Rack, and HARO can help you connect with journalists, influencers, and media outlets. Securing media coverage and influencer partnerships can amplify your product launch and reach a wider audience.
• Event Management Tools: If you're hosting a launch event, tools like Eventbrite, Hopin, and Bizzabo can help you plan, promote, and manage virtual or in-person events. These tools can streamline event registration, ticketing, and attendee engagement.

10 ways to launch your new product

The moment has arrived to unveil your product to the world, and choosing the right platforms and channels to announce your launch is critical to its success. Each platform offers unique opportunities to connect with your audience, generate buzz, and showcase the value of your product. 

Social Media Platforms

In the digital age, social media is a powerful platform for announcing your product launch and engaging with your audience. Utilize popular platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest to share captivating content, visuals, and updates about your product. To extend your reach and generate interest, consider running paid social media ads that target specific demographics within your audience.

Email Marketing

Email marketing offers a direct and personalized way to connect with your subscribers. Send a compelling product launch announcement to your email list, highlighting the key features and benefits of the product. To incentivize engagement and drive early sales, consider offering special promotions or exclusive discounts to your email subscribers as part of the launch campaign.

Company Website and Blog

Your company website and blog serve as central hubs for information about your product launch. Create a dedicated product launch page on your website that provides detailed information about the product, pricing, and availability. In addition, publish informative and engaging blog posts that discuss the product's features, use cases, and advantages. This valuable content will educate your audience and build anticipation for the launch.

Press Releases and Media Outreach

Garnering media attention can amplify your product launch and reach a wider audience. Write and distribute a press release that announces the product launch to relevant media outlets, industry publications, and journalists. Additionally, proactively reach out to journalists, bloggers, and influencers in your industry to secure media coverage, product reviews, and features that generate buzz.

Influencer Marketing

Influencer marketing allows you to leverage the power of influential voices in your target market. Collaborate with influencers who have a strong following and align with your brand values to promote the product launch. Provide influencers with early access to the product for review or demonstration, and encourage them to share their authentic experiences with their audience.

Online Communities and Forums

Online communities, forums, and discussion boards are valuable spaces where your target audience is actively engaged. Share the product launch announcement in relevant communities and participate in discussions about the product. Engaging with community members by answering questions and providing additional information will build credibility and excitement for the product.

Product Launch Event

A product launch event, whether physical or virtual, provides an opportunity to unveil the product and engage with customers, media, and stakeholders in real-time. Plan and host a memorable launch event that showcases the product and includes interactive elements. Promote the event through various channels to attract attendees and create a sense of anticipation.

Webinars and Live Streams

Webinars and live streams offer a dynamic way to showcase your product, provide live demonstrations, and answer questions from the audience. Host a webinar or live stream on platforms like Zoom, YouTube Live, or Facebook Live to engage with your audience in an interactive format. These live events foster a sense of connection and allow you to address inquiries and feedback in real-time.

Content Marketing

Content marketing is a strategic approach to creating and sharing valuable content that educates and resonates with your audience. Develop a range of content related to the product, such as articles, videos, infographics, and case studies. Leverage content sharing platforms like YouTube, Medium, and SlideShare to distribute your content and reach a broader audience.

Industry Trade Shows and Conferences

Industry trade shows, conferences, and exhibitions provide opportunities to showcase your product to a relevant audience in a professional setting. Participate in these events to connect with potential customers, partners, and industry experts. Leverage networking opportunities and use the event as a platform to demonstrate your product's value and features.

Product launch best practices

Launching a product is a significant milestone that requires thoughtful planning, execution, and continuous improvement. To ensure a successful product launch that resonates with your target audience and achieves its full potential, consider the following tips:

• Conduct thorough market research to understand your target audience's needs and preferences.
• Test and refine your product using feedback from beta testers and early adopters.
• Develop a clear and unique value proposition to highlight your product's benefits.
• Create a comprehensive marketing plan that leverages multiple channels for promotion.
• Execute a coordinated launch campaign for maximum visibility and reach.
• Monitor key performance metrics, sales data, and customer feedback post-launch.
• Provide excellent customer support to address inquiries and resolve issues.
• Continuously engage with customers and adapt your product based on feedback and insights.

Closing thoughts

As we bring this guide to a close, let's take a moment to recap the key stages of a successful product launch. Each stage plays a vital role in ensuring that your product makes a grand entrance, captivates your audience, and achieves lasting success.

Embarking on a product launch is an exciting journey—one that requires careful planning, precise execution, and continuous improvement. By following the stages outlined in this guide, you'll be well-equipped to navigate the complexities of launching your product and making a lasting impact in the market.

Thank you for joining us on this journey, and we wish you the best of luck with your product launch. Lights up, the stage is yours—let the performance begin!

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How To Plan And Host A Product Launch Event Successfully

Planning a product launch event could be an exciting and agitating experience at the same time. Granted, you’ve spent quite a lot of time and resources perfecting your masterpiece. You’ve also completed the registration process to qualify your product for the market. But it’s time for the icing on the cake- the product launch event itself. And the last thing you’d want is for anything to go wrong!

At the center of all this is a remarkable product launch event venue . Luckily, Fluidmeet offers some of the best event venues in Dubai. And with the varied nature of UAE’s populace, you’ll surely generate enough revenue that would make this worth your while.

Here, we will be sharing a few tips on how to plan and host a product launch. So if you’re eager to learn about the secret to a memorable event, stick around to find out.

Why Are Product Launches Events Necessary?

You have much to gain if you plan and host a product launch. Product launches are:

A great way to draw attention to your brand

If there’s one thing you can’t get enough of as a business owner, it is attention. Product launch events are thus an excellent way to inform the world about your company and its new product. 

It improves your brand’s reputation

A successful product launch event could create an excellent first impression for potential customers and investors.

Product launch events also significantly boost sales of new product

Your sales margin will be higher if you host and plan a product launch than if you don’t. The greater publicity around a new product would attract more people to try it out, thus leading to more sales.

It allows people to network with top brands in your niche for more strategic collaborations

If you seek to network with the gurus in your niche, you must take advantage of every opportunity to invite them to your big event. Additionally, the chances that they would honor your invitation are greater; because a product launch event offers more mutual benefits than a one-on-one meeting.

Product launch events are also a fun way to bond with your old clients and potential ones

Launch events also offer an avenue to connect physically with your clients while generating new leads and increasing your brand’s awareness. In fact, statistics show that 56% of consumers try out a new product based on recommendations from family and friends. So by creating a bond with old and new clients, you are paving the way for more leads.

Tips For a Successful Product Launch Event

According to a recent survey by Harvard Business School, about 95% of product launches fail due to inadequate preparation. Hence, proper planning is the most important prerequisite for a productive launch event. Here are some proven tips that would help you achieve a successful event. 

1. Pick a venue suitable for the product launch

Your event venue will set the atmosphere for the whole event. So the first secret to a successful product launch is picking a suitable event space. You could look into several options: ballrooms, conference halls, or even banquet halls in Dubai .

There are a couple of factors you should consider. Firstly, how conveniently is the venue located? And how easy would it be for your target guests to attend? You’d also want to check out the event hall’s capacity to ensure that it matches the guest count.

If the venue is too small, your guests won’t be comfortable. And if it’s too large for the number, the product launch would seem awkward. It would be best if you had a suitable event hall for an excellent first impression.

Another thing you need to keep your eye on is your budget. Does the price of the event hall match your budget? You can choose from a wide selection of event venues in Abu Dhabi , Sharjah, Dubai, and other prominent cities on fluidmeet based on your budget. The prices are also quite affordable, ranging from banquet halls and outdoor events spaces costing $30- $50 dollars per guest to ballrooms costing up to $72 per guest.

Does the ambiance resonate with the brand image you would want to create? Remember, the right venue can break or make the event. So if you need to book that event space ahead, endeavor to do so.

2. Define your audience

A common mistake most brand owners make is focusing too much on themselves and the product when hosting a product launch. While this is not wrong, the reality is that your product launch event should focus on the audience too! And the key to achieving this is defining your audience from the start.

You must first know those who are interested in your product. Also, research your audience’s needs and how your product meets them. For instance, a beauty business would have a different audience from a sneaker brand. So if you’re launching a new set of sneakers, you should ensure that the product launch focuses on convincing them of what the product offers instead of dominating the whole event with all the qualities of your new product.

If you don’t factor your guests into the product launch event, you might not please them. And the last thing you want is to kill the excitement around your product with poor delivery.

3. Promote your product launch event

It would be best to actively promote your product launch to generate excitement that would attract the right guests. Publicize the events by having a countdown on social media or pre-order sales. You could also give coupons and discounts or sell VIP tickets to the product launch event.

4. Invite the right people

Once you have defined who your audience should be, you should work towards inviting the right people. Naturally, the “right people” need your new product or can invest actively in your brand. But you shouldn’t just stop there. Your event should also have a “People magnet.”

Celebrities, media houses, and social media influencers fall under this category. And if you are launching an industry-related product, then inviting a top CEO in your niche would also cause quite a stir.

5. Don’t just inform, Entertain!

Hosting a product launch is beyond giving out all the reasons why your audience should purchase a copy each. It’s a great way to create lasting memories for potential clients and guests. And to give them something to talk about in business forums and on social media.

So, provide entertainment for the event that people can engage themselves in. You can employ many activities to make the product launch event more lively. However, incorporate those that align with your company’s values. Activities or games that allow the audience to interact with your new product are a plus.

A successful product launch could do more than create an excellent first impression for potential customers and investors present. It could significantly improve your brand’s reputation, boost sales, and open up even more opportunities for your brand.

So endeavor to make product launches a part of your marketing strategy. And if you’re thinking of a way to gain more attention, you should start planning your first product launch event. It’s probably not as complicated as it seems.

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How to plan an unforgettable product launch event

Here's the thing about  product launch  event planning: there’s no one way to do it. How long is a piece of string, right? Each product launch is as different and unique as the product, initiative or business being celebrated.

What we can do though, is give you a few important pieces of “heads up!” advice regarding the common pitfalls and the vital must-dos we’ve identified here at VenueNow HQ.

After years in the industry and seeing thousands of product launches come via our platform each year, believe us – we’ve noticed a thing or two. Here are a few things to consider for a successful product launch event.

Your budget should be a healthy one

The first pitfall identified by VenueNow's Corporate Business Development team was how frequently teams or organisations expect to be able to pull off their dream event on a shoestring budget.

Generally speaking, the product launches they see have a larger budget than that business or organisation’s run-of-the-mill corporate event. A product launch is essentially a super impressive, incredibly immersive sales pitch. You may want to have a spectacular ‘reveal’ of the product, you may want to hire entertainment. Heck, some luxury automotive brands will host a three-day destination launch event. And while you might not be flying influencers and big wigs to a tropical island, you should be tying every element of the event back to what it is you are launching, pitching and promoting.

Launch events need to have a cohesive theme that not only runs through the event’s design but also engages your attendees. That's why it's important to invest in a budget that will help you bring your vision to life.

How much does a venue cost for a product launch?

Calculate your event cost in under 5 minutes

Know what you’re launching

Obvious? You'd be surprised. What you’re launching will inform every aspect of your event, from the venue to the location of the venue to the AV capabilities of the venue, to the menu, to the entertainment, to the styling.

We're always trumpeting “know what you want and need from your event” as a vital part of the planning process, but it's arguably even more important when product launch event planning.

Be clear and confident in what you require, be it leads, sales, sign-ups, or attendees – it'll translate to your collaboration with potential venues, planning your event styling, the menu, and what’s required from the audio-visual side of the event.

Knowing your audience – their persona, their wants/needs – means you’ll be able to create an event that speaks directly to them. Luxury watches? A sleek tech product? Avant-garde fashion collection? Their audiences want vastly different things.

Venue: so important it’s getting two subheadings

Ultimately, the venue that you choose is there to facilitate what YOU need from the event. For instance, if a car is centre stage at your event, you'll need a venue that allows access to a car and will physically fit a car within its walls. Does it have a lift specifically designed for that item?

If you're planning a spectacular reveal of a product and intrigue before that reveal, you'll need the AV capabilities to pull that off. You may also need to pay that extra coin for a professional team to be manning the AV on the night, to ensure everything goes smoothly. Well-managed technology is fundamental to any successful event.

Make sure you're across what the venue can and can't achieve – and make sure you let the venue know immediately if there's something specific you need. Many venues won't allow bump-in before the night of the event. If you need to bump in early, you'll need access (obvi) and also space to store pieces of your event.

Your new product launch ideas should include features and displays that will get people excited about your latest creation.  Visually, the event should be immersive and interactive. You may want to consider:

- 3D mapping

- Immersive display technology

- Custom sets and staging

- Creative lighting design

These features can add so much value to an event, especially when it comes to showcasing a product launch! They create an experience that will stay with attendees long after the event has ended.

It's important to ensure that your display is in line with the theme of your product launch and that it ties into your brand story. This should be an experience that engages guests on a deeper level and ensures they remember the product being launched.

Consider the venue in a larger context

Away from the nitty-gritty of car lifts and AV, consider potential venues in the broader context of your industry. Have your competitors held a product launch recently? If so, where? What did the event entail?

We’ve encountered an instance where (true story) a white goods company hosted a themed launch at a venue in Melbourne – which just happened to be the exact same theme and at the exact same venue as one of their main competitors, barely a month later. In which all of the same attendees were invited. Definitely, a situation to avoid!

It's worth considering what  kind  of venue your audience and target market will be most receptive to. A hotel ballroom? A converted warehouse? Will parking be a plus? What about bike racks? And – here's the big one – does your audience actually  like  the venue you're choosing? Research the reputation of your venue within your audience. Sure, the club you're picking is beautiful, but what if your audience reckons it's sub-par or decidedly  passé ? In some cases (especially when your audience and invitees attend endless events), the venue will be the drawcard for the launch itself – the thing that sets the invitation apart.

What's on the menu? 

When product launch event planning, we know that all things must speak to those you're targeting with your launch. Communicate this clearly with the team at your chosen venue, to ensure your function menu is on trend, and suited to the style of the event. Food stations may be ideal for the space and the atmosphere you wish to cultivate – and may also be an ideal way to add some drama and branding to the event.

Similarly, it's worth considering the menu behind the bar as an excellent way to further promote your product. Cocktails may seem out of reach for large-scale events (what with the wait time and the complexity of making cocktails vs pouring beers), but  as we learned from the team at Liquid Infusion , it's actually completely achievable with planning and the right team. And of course, bespoke cocktails can complement theming and promote your brand.

Have a social media plan

We repeat: ALWAYS include a social media plan in your product launch event planning. Have a hashtag ready that includes your product or company name for people to tag. Organise photography competitions so people have an incentive to take pictures of the event or with your product, and from there they have to share it on their social media networks. It’s also worth including social media stations – places that look gorgeous (via a backdrop or themed section of the room) and are Instagram-worthy. Think photo booths, neon signs or backdrops, or the product itself – whatever will incentivise YOUR audience guests to pose and post.

Event marketing

Last but not least, ensure you're marketing the event or launch to your target market. What is the audience for this product or event? Why are they attending? How will you reach them?

Keep in mind that even the most spectacular events can be overshadowed by a lack of promotion – so don't forget to spread the word and let people know what's happening! Send press releases, post on your website and social media pages, email pre-invites to long-term industry contacts - whatever will get the word out there about your show.

At the end of your launch party, gather feedback from attendees and put together a report on the event. It's worth taking stock of what worked, and where you or your team could have done better - and also create a plan for next time!

So, there you have it – product launch event planning 101. From here, follow the few tips we covered in this guide, and you'll be well on your way to planning a memorable product launch event! With the right research, theme and venue choice in mind, your product launch events will be sure to draw an audience and create an experience that won’t soon be forgotten. Best of luck!

Inspired? Time to  find and book the perfect product launch venue – whatever style it may be >>

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Captivating Product Launch Event Ideas to Wow Your Audience

By Anttoni Taimela · 7. February 2024

Struggling to make your upcoming product launch event a standout success?

We’ve got you covered.

In this article, you’ll find ten proven and innovative strategies to grab attention, engage your audience, and align your event with your brand’s image .

From selecting the right theme to leveraging social media, these ideas will ensure your launch🚀 resonates with attendees and leaves a memorable impact.

Table of Contents

Key Takeaways

• Product launch events are less about the product reveal and more about creating an unforgettable brand-aligned experience that wows your audience, with themes and venues to match.
• Engagement is the name of the game: Interactive product demos, savvy social media integrations, and Q&A sessions with experts transform attendees from passive viewers to active participants.
• Start the hype train early with teaser campaigns and influencer collabs, and keep it chugging with creative follow-ups — because when the party’s over, the real work begins.

Crafting a Memorable Product Launch Event

The devil is in the details for product launch events. Unveiling a new product is only a small part of the equation – the main goal is to create an experience that mirrors your brand’s personality and resonates with your audience.

It all starts with a theme that sets the stage, followed by invitations that pique curiosity, and finally, a venue that screams your brand’s awesome sauce.

Event marketing plays a crucial role in making your product launch a success.

Choosing the Perfect Theme for Your Launch Party

The theme of your launch party is like the icing on the cake—it sets the tone, creates a mood, and gives your event a unique identity. And the best part?

When done right, a killer theme can transform your product launch from a mere event into a memorable experience, getting people talking and making your product the star of the show.

So, let’s dive into some launch party ideas to make your event unforgettable.

Remember, your theme should be a reflection of your brand’s identity and resonate with your audience.

After all, nothing beats the thrill of an event that hits the right note and leaves a lasting impression.

Designing Invitations That Spark Curiosity

Capturing your audience’s attention starts with the first impression, which is your invitation.

A well-crafted invitation is like a tantalizing trailer for a blockbuster movie—it builds anticipation, stirs up curiosity, and sets the stage for what’s to come.

The key is to create an invitation that’s not just informative but also engaging and visually appealing.

Ultimately, an enticing invitation paves the way for a full house at your product launch event, making it a successful product launch party🎉.

Selecting a Venue That Reflects Your Brand Image

Selecting the perfect venue for your product launch event is like choosing the perfect outfit—it has to reflect your style, fit comfortably, and make a statement.

The venue sets the ambiance, provides the backdrop for your event, and plays a crucial role in shaping your guests’ experience.

So, whether you choose a swanky modern space or a historic landmark, make sure the venue resonates with your brand image and leaves a lasting impression.

Innovative Strategies to Engage Attendees at Your Product Launch

The secret ingredient for a successful product launch lies in engaging attendees.

It’s about more than just presenting your product—it’s about creating an interactive and immersive experience that keeps your audience hooked.

From captivating product demonstrations that tell a story to the strategic use of social media, there are numerous innovative strategies that can keep your attendees engaged, entertained, and eager for more.

Interactive Product Demonstrations That Tell a Story

Product demonstrations are the heart and soul of any product launch event.

But how do you transform a simple demonstration into an engaging and unforgettable experience?

The answer lies in storytelling. Weaving a narrative around your product allows you to illuminate its unique features, prove its value and forge an emotional connection with your audience.

Remember, a successful product demo isn’t just about showcasing your product—it’s about telling a story that resonates with your audience.

Incorporating Social Media to Widen Reach

In the digital age we live in, social media serves as a potent tool to extend the reach of your product launch event. By leveraging various social media platforms, you can:

• Engage your audience
• Generate buzz
• Create excitement
• Build anticipation for your event

From live-tweeting the event to sharing behind-the-scenes content, there are numerous ways to incorporate social media into your product launch strategy and make your event a resounding success.

Hosting Q&A Sessions With Product Experts

Conducting Q&A sessions with product experts effectively engages your audience and adds value to your product launch event.

By providing attendees with the opportunity to ask questions and interact with experts, you can provide valuable insights, address any concerns, and foster a deeper understanding of your product.

Remember, an informed audience is an engaged audience.

Building Hype: Pre-Launch Marketing Tactics

You’ve planned your event, chosen a venue, and worked out the logistics. But the work doesn’t stop there.

To guarantee a successful product launch, start stirring up excitement well ahead of the main event. Successful pre-launch marketing tactics can include:

• Teaser campaigns
• Influencer collaborations

Branded takeaway packaging

Each of these strategies can help build anticipation, generate buzz, and ensure that your audience is as excited about the launch as you are.

Teaser Campaigns That Intrigue and Excite

Teaser campaigns serve as an influential instrument in sparking excitement for your product launch.

By providing a sneak peek of your product, you can pique your audience’s curiosity and generate excitement for the upcoming event.

The key is to create a campaign that is intriguing, engaging, and leaves your audience wanting more.

Remember, a successful teaser campaign is all about creating a sense of suspense and anticipation.

Leveraging Influencers to Amplify Your Message

Influencers can prove to be a highly beneficial component of your pre-launch marketing strategy. By leveraging their reach and influence, you can:

• Amplify your message and reach a larger audience
• Share exclusive sneak peeks
• Host giveaways
• Drive engagement for your product launch

Remember, authenticity is key. Choose influencers who align with your brand and can genuinely connect with your target audience.

Branded takeaway packaging is a creative way to leave a lasting impression on your attendees.

By providing your guests with a tangible reminder of your product launch, you can create a memorable experience and promote your brand long after the event has ended.

Whether it’s a product sample, promotional materials, or a fun souvenir, branded takeaway packaging can add a touch of creativity and personalization to your product launch.

Countdowns That Build Anticipation

Countdowns are a fantastic way to build anticipation and excitement leading up to your product launch.

By visually demonstrating the amount of time left until the big reveal, countdowns can create a sense of urgency and excitement.

This sense of anticipation can keep your audience engaged and eager to see what you have in store. Some benefits of using countdowns include:

• Creating a sense of urgency
• Increasing anticipation and excitement
• Encouraging engagement and interaction
• Building anticipation for future launches or events

Consider incorporating countdowns into your marketing strategy to maximize the impact of your product launch.

Remember, a successful countdown is not just about ticking off the days—it’s about creating a buzz and generating excitement for your product launch.

Ensuring a Successful Product Launch Event

Guaranteeing a successful product launch event demands meticulous planning, detailed focus, and a dedication to crafting a memorable experience for your attendees . One crucial aspect to consider is a unique product launch event idea. Here are some key steps to follow:

• Plan every detail of the event, including the venue, date, and time.
• Create an immersive experience by incorporating interactive elements, such as product demos or hands-on activities.
• Implement effective follow-up strategies, such as sending personalized thank-you emails or offering exclusive discounts to attendees.

Each step plays a crucial role in the success of your product launch.

Remember, a successful product launch🚀 is not just about unveiling a new product—it’s about creating an experience that resonates with your audience and leaves a lasting impression.

Meticulous Planning for Every Detail

Meticulous planning is the backbone of any successful product launch event.

From choosing the right venue to creating a captivating theme, each detail plays an important role in shaping the overall experience.

Therefore, it’s crucial to plan every detail carefully and ensure that each element aligns with your brand and resonates with your audience.

Remember, a well-planned event not only runs smoothly but also leaves a lasting impression on your attendees.

Creating an Immersive Experience for Attendees

Creating an immersive experience for attendees is key to a successful product launch.

By incorporating interactive elements and engaging activities, you can capture your audience’s attention and make your event a memorable experience.

Some ways to create an immersive experience include:

• Interactive product demonstrations
• Engaging Q&A sessions with product experts
• Hands-on activities and workshops
• Virtual reality or augmented reality experiences
• Gamification elements
• Live performances or entertainment

Each of these elements contributes to creating an immersive experience that resonates with your audience.

Remember, an engaged audience is an interested audience.

Follow-Up Strategies to Keep the Momentum Going

Keeping the momentum going after the product launch is just as important as the event itself.

By implementing effective follow-up strategies, you can continue to engage with attendees, maintain excitement about your product, and turn interest into sales.

From follow-up emails and social media engagement to customer feedback and continued promotions, each strategy can help you maintain momentum and keep your product at the forefront of your audience’s mind.

Remember, a successful product launch doesn’t end when the event does—it’s just the beginning.

Maximizing Impact with Hybrid and Virtual Events

In the current digital era, hybrid and virtual events have emerged as an invaluable asset for maximizing the impact of your product launch.

By offering a combination of in-person and virtual experiences, you can reach a larger audience and provide a more flexible and accessible event experience.

From live streaming the live product launch event to engaging remote attendees through interactive stations and using virtual event platforms for networking, each strategy can help you maximize the impact of your product launch and create a buzz that extends beyond the event itself.

Live Streaming to Capture a Larger Audience

Live streaming serves as a potent instrument for broadening the reach of your product launch event.

By broadcasting your event live, you can capture a larger audience and allow remote attendees to participate in real time.

Whether you’re showcasing a product demonstration, hosting a Q&A session with product experts, or giving a behind-the-scenes tour of your event, live streaming can enhance your product launch and create an interactive and engaging experience for all attendees, no matter where they are.

Engaging Remote Attendees Through Interactive Stations

For a successful🏆 virtual product launch , it’s vital to engage remote attendees.

By incorporating interactive stations into your event, you can provide remote attendees with an opportunity to engage with your product and interact with other attendees.

Whether it’s a virtual product demonstration, a live chat with product experts, or a social media contest, interactive stations can enhance the event experience and keep your remote attendees engaged and excited.

Using Virtual Event Platforms to Facilitate Networking

Networking has become easier and more accessible than ever before, thanks to the virtual event platform.

By providing tools for real-time communication, collaboration, and interaction, these platforms can facilitate networking and foster connections among attendees.

Whether it’s through chat rooms, video calls, or social media integration, a virtual event platform can enhance the networking experience and help attendees build meaningful connections, even from a distance.

Remember, networking isn’t just about meeting new people—it’s about creating lasting relationships and fostering a sense of community.

Creative Showcase: Real-World Product Launch Success Stories

Learning from those who’ve tread the path before offers the best education. By examining real-world product launch success stories, we can gain valuable insights into:

• What works and what doesn’t
• Understand the unique challenges and opportunities that different industries present
• Learn how to apply these lessons to our own product launches.

From innovative marketing strategies to creative ideas for events, these success stories showcase the power of creativity, strategic planning, and effective execution in making a product launch a success.

A Deep Dive into Industry-Specific Launches

Each industry is unique and so are the product launches it orchestrates.

By taking a deep dive into industry-specific launches, we can understand how different industries approach product launches and what unique elements contribute to their success.

Here are some examples:

• Tech industry: Focus on innovation and cutting-edge technology
• Fashion industry: Emphasis on trends and style
• Pharmaceutical industry: Commitment to safety and efficacy
• Food and beverage industry: Focus on taste, quality, and health benefits
• Automotive industry: Emphasis on performance, design, and safety

Each industry presents unique challenges and opportunities that shape the way product launches are executed.

Remember, a successful product launch isn’t just about the product—it’s also about understanding the industry and the market.

The Role of Creativity in Generating Public Interest

Public interest and engagement for a product launch are driven by the crucial role of creativity.

By thinking outside the box and coming up with innovative ideas, brands can capture the audience’s attention, generate buzz, and create a lasting impression.

Whether it’s a unique marketing campaign, an inventive product demonstration, or a creative event theme, creativity can make a product launch stand out and resonate with the audience.

Remember, a successful product launch isn’t just about the product—it’s also about the experience you create around it.

Breaking Down the Elements of a Huge Success

A successful product launch results from a blend of elements working in unison to craft a memorable experience. These elements include:

• Meticulous planning
• Creative marketing strategies
• Engaging event experiences
• Effective follow-up strategies

Each element plays a crucial role in the success of the product launch.

By breaking down these elements, we can gain valuable insights into what makes a product launch successful and how to apply these lessons to our own product launches.

Remember, a successful product launch isn’t just about the product—it’s also about the journey you take your audience on.

Crafting a successful product launch event is an art. It requires meticulous planning, creative marketing strategies, engaging event experiences, and effective follow-ups.

By understanding your audience, choosing a unique theme, creating intriguing invitations, selecting a venue that aligns with your brand image, and leveraging innovative strategies to engage attendees, you can craft a memorable product launch event that resonates with your audience and leaves a lasting impression.

Remember, a successful product launch isn’t just about unveiling a new product—it’s about creating an experience that resonates with your audience and leaves a lasting impression.

Frequently Asked Questions

What are the objectives of a product launch event.

The objectives of a product launch event can vary, but they should be measurable and time-bound.

They may include revenue, sales pipeline, awareness, adoption, customer churn, reference customers, product reviews, or customer satisfaction.

Creating deliverables on time does not necessarily define success.

What is included in a product launch?

Product launches require careful planning and coordination of multiple teams to ensure a successful release.

This involves having marketing campaigns, sales collateral, trained staff, and a fully tested product ready for the big day.

So, get ready to juggle various components and teams for an impactful launch!

What are the three types of product launch?

There are three types of product launches: the pre-launch, launch, and post-launch phases.

Each phase plays a critical role in successfully introducing a product to the market.

What does a launch party consist of?

A successful launch party should feature your brand identity with logo displays and promotional materials and consider entertainment like live music to engage your guests.

So, make your brand shine and keep the crowd entertained!

What makes a great launch event?

To make a great launch event, prioritize being informative and entertaining, with the incorporation of entertainment elements and a diverse guest list for maximum impact.

It helps in spreading the word and reaching your target audience more effectively.

Anttoni Taimela

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How to Plan a Successful Product Launch Event

The perfect product launch event idea goes beyond mere logistics; it is a carefully crafted experience that demonstrates your brand's innovation, expertise, and vision. Regardless of the event you’re planning for the final reveal, the key is to be organized and coordinated.

Abdul Wahab

After months of fine-tuning your product to perfection, building anticipation and hype through targeted marketing campaigns, and laying the groundwork for a positive brand image, it’s time for the big reveal.

Even the most revolutionary products won’t sell themselves. For a product launch to embody success, it must be powered by a well-organized launch event. A platform to showcase your latest offering to the world, capitalize on the pre-established hype, and convert your leads to sales.

The perfect product launch event idea goes beyond mere logistics; it is a carefully crafted experience that demonstrates your brand's innovation, expertise, and vision. Regardless of the event you’re planning for the final reveal, the key is to be organized and coordinated.

While your product development is underway and launch strategies are finalized, getting everyone aligned and motivated for the main event is challenging. We’ve set up a comprehensive guide to help you organize a successful launch event.

New Product Launch Event: An Overview

A product launch event is an organized occasion aimed at introducing a new product or service to the market. From a startup’s perspective, the event marks its official entry into the market space, enabling access to the general public and flaunting it to the mainstream media circuit.

Enticing the audience and generating sales isn’t a company’s only priority behind the launch event. In fact, it serves as a platform to establish relationships with industry experts, media personalities, influencers, and key stakeholders. The networking opportunities allow attendees to connect with learn from relevant media personalities.

Companies utilize various marketing channels, press releases, and influencer collaborations to generate buzz and create awareness before, during, and after the launch event. An overarching event amplifies the reach and impact of the product launch in attracting potential customers and propelling sales.

The Ideal Product Launch Event: In-Person, Hybrid, or Virtual?

While the event marks the completion of the pre-launch marketing campaigns , it sets the stage and builds momentum for future promotion activities. In most cases, the success of your product depends on how you organize the launch event and the manner in which you present it.

In recent times, in-person, hybrid, and virtual product launch events have gained significance, each offering unique advantages and considerations. Make sure your preferred mode of launch event aligns with your target audience, the nature of your product, and pre-identified launch goals.

In-Person Product Launch

Most established enterprises take on the traditional in-person approach to launching a new product . In-person events showcase your product's dynamic and tangible introduction to the audience, fostering deeper connections and engagement.

Such exclusive launches offer a unique opportunity for attendees to interact with the product physically. People who see, touch, and experience your product’s features firsthand are more inclined to convert into customers.

In-person launch events are often set at grand venues and incorporate live presentations and interaction sessions to develop excitement and anticipation for the product. Besides, face-to-face networking opportunities promote personal connections and potential business relationships with industry professionals and stakeholders.

Hybrid Product Launch

Hybrid launch events take an inclusive approach by combining the best in-person and virtual elements. In a hybrid launch, the audience has the autonomy to choose whether to participate in person or virtually attend the meeting, accommodating varying preferences.

By blending physical and virtual components, hybrid events provide expanded reach and accessibility to people who are unlikely to ensure in-person attendance. Hosting a hybrid product launch allows enhanced engagement, offering features such as live Q&A sessions, real-time polls, and networking opportunities for both physical and virtual attendees.

Virtual Product Launch

With global accessibility, virtual product events break down geographical barriers, allowing people from anywhere worldwide to participate without the need for travel. These events casually became popular during the Covid-19 epidemic when in-person meetings were restricted.

From a business standpoint, a virtual event provides valuable data analytics, allowing organizers to measure attendee engagement, track leads, and gather insights for future marketing efforts.

Attendees can participate from the comfort of their own homes or offices, accommodating diverse schedules and time zones. Zero venue rentals and travel expenses make virtual-oproduct launch events cost-effective for organizers and attendees.

Steps to Organize a Successful Product Launch Event

Regardless of the product or service you’re launching or the extent of your logistics budget, planning for a product launch is a complex process that requires mutual planning and coordination.

If all goes well, you’ll be bestowed with a high influx of customers storming in on your landing pag e. But with a slight mishap or shortcoming in arrangement, you may end up with a possible product launch failure .

Whether you’re preparing for an intimate dinner with the VIPs and stakeholders or arranging a multi-day conference, organize a launch event your product deserves. Follow these five steps to stay on track with your deadline.

Pre-Event Planning and Preparation

Most companies initiate their event planning while the product is under development. Setting a pre-launch campaign checklist ensures efficient resource allocation and establishes clear objectives and strategies for the main event. Pre-event planning formally includes the following tasks:

Outline the Business Objectives

Establishing key business objectives and milestones beforehand enable event organizers to plan and execute the product launch in a manner that supports these overarching goals. With a clear focus and direction, product marketing teams can determine desired outcomes, target audiences, and messaging that must be conveyed during the event.

Well-defined business objectives ensure effective measurement and evaluation of the event's success. Track KPIs aligned with the objective, like user engagement, website traffic, and leads generated, to ensure the event’s impact in better brand recognition.

Set a Budget and Allocate Resources

Organizations can manage their finances by determining the necessary expenses upfront and avoid overspending. The process involves identifying required staff members, classifying equipment and event technology, and planning marketing efforts.

Budgeting helps businesses identify potential risks associated with the product launch and allocate resources to mitigate the negative impacts.

Establish a Timeline

A timeline provides a structured framework to plan and coordinate all the necessary tasks and activities leading up to the event. The framework assists management staff in venue booking, content creation, logistics coordination, and team assignments by the time product is released.

With a deadline in effect, companies can impose accountability on their staff to keep them on track for a timely launch. This avoids last-minute rushes and allows for ample time to address any unexpected challenges or revisions that may arise during the planning process.

Create a Cross-Functional Launch Team

A cross-functional launch team harbors individuals from various departments and disciplines within an organization, directing them toward a unified objective. This diversity of expertise derives a holistic approach, incorporating insights from marketing, sales, product development, and operations staff.

Involve stakeholders from different areas of the organization to identify and address potential risks and challenges early on. Qualified team players contribute to a more robust risk assessment process and develop contingency plans to avoid discrepancies that might derail the launch event.

Event Management and Logistics

With pre-event planning taken care of, the success and credibility of your product launch come down to the management and logistics. The genre encompasses the planning, coordination, and execution of activities involved in carrying out a promising event. Let’s review every task extensively for better understanding.

Select the Perfect Venue

When debuting in a competitive market space, your venue could play a decisive role in guaranteeing the success of your upcoming product. Select a venue that aligns with the theme of your launch event and reflects your brand's image and values.

Whether you’re proposing a VIP dinner with stakeholders and investors or an elaborate presentation focused on potential customers, consider your target audience’s preferences and inclinations.

Sometimes you need to think outside the box - beyond the conventional hot spots and public auditoriums. To create a persona that lives up to your brand, consider renting local museums, libraries, and even private residences.

Choose a venue that's captivating and immersive for your audience to associate your brand with and amplifies the impact of your launch. But it must never outshine your product. If your guests are too busy admiring the venue, they’re least likely to be focused or interested in buying your product.

Determine the Event Format

Audience loves attention. Setting your launch event's tone, layout, and format to the attendees' preferences and behavior ensures a higher engagement and lead conversion. To give your audience a personalized experience, incorporate the following tactics into your launch program:

• Define the key message you want to convey to your audience. Do you want to educate, inspire, or entertain? The event format should align with these goals and effectively communicate your message to attendees .
• Determine the level of engagement you want to achieve with your audience. A keynote presentation effectively shares important information, while a panel discussion or workshop encourages audience participation and engagement .
• Figure out your content delivery tactics . Will it be through presentations, demonstrations, hands-on experiences, or a combination of different formats? Opt for the best approach to compellingly showcase your product's features, benefits, and USPs.
• If you have a limited timeframe, a concise and focused format, such as a keynote or product demo, may be appropriate. For longer events, incorporate multiple elements like interactive sessions and networking opportunities.
• Is your audience more inclined towards formal, professional settings or prefer interactive environments? Align the event format with your brand's identity that best caters to the preferences and expectations of your audience.

Promotion and Marketing

What most entrepreneurs fear about a product launch event is launching to crickets - not building enough hype and anticipation in the audience ahead of the launch. As a marketer, your primary agenda is enticing and preparing an audience about an upcoming launch and ensuring their attendance. Equip yourself with the most effective marketing tactics to build the hype around your launch event.

Create Compelling Event Messaging

In a competitive market, event messaging helps differentiate your product from others. It allows you to highlight the unique selling points and advantages that set your product apart. By effectively communicating these USPs, you can create a compelling case for customers to choose your offering over competitors.

Craft your messaging in a way that establishes an emotional connection with the audience, sparks their curiosity on the subject, and compels them to purchase. Keep your messaging consistent across all channels to reinforce your brand’s personality and values to the target audience.

Leverage Social Media for Campaigns

With billions of active users and the highest user engagement ratio, social media makes the ideal marketing channel to promote your upcoming product launch event. Incorporate these tips to harness the power of social media marketing and drive attendance around your product launch:

• Develop engaging and informative content highlighting your product's key features and benefits using text, images, videos, and infographics.
• Plan and schedule your social media posts in advance to maintain a consistent flow of content leading up to the event.
• Research and use relevant hashtags related to your product, event, or industry to increase your content's discoverability and help you reach a wider audience.
• Respond to your audience's comments , messages, and mentions to show genuine interest and build bountiful relationships with them.
• Leverage live streaming features on platforms like Facebook, Instagram, or YouTube while delivering keynote speeches and offering product demonstrations.
• Allocate a portion of your budget to paid social media advertising . Invest in sponsored posts, targeted ads, or boosted content to increase the reach of your launch event.

Collaborate with Influencers and Celebrities

Startups and businesses often collaborate with social media influencers and mainstream celebrities to expand their reach and enhance credibility. Influencers have established trust and a loyal fanbase within their niche, making them powerful advocates for your brand.

When reaching out to influencers, highlight the mutual benefits of collaboration. Emphasize what they would achieve with the partnership. Encourage them to create sponsored posts, product reviews, and giveaways to create buzz around your launch.

Event-Day Content Creation

Enticing your target audience to your product launch event is only part of the process. What truly matters is keeping them engaged throughout the event and eventually converting them into early adopters. The idea is to capture and share real-time content engaging attendees and creating lasting impressions.

Devise Compelling Presentations

Storytelling has been growing phenomenally as a marketing tactic over the years. Marketers nowadays weave a compelling narrative around their product launch that captures the audience’s attention, bridges the emotional gap, and urge them to stay on track with you.

While you outline the product USPs, give your audience a glimpse of the backstage storyline. Incorporate multimedia elements to make your presentation dynamic and engaging. Make sure you add customer testimonials, case studies, and anecdotes that back your story regarding the product’s real-life impacts.

Showcase the Product Prototype

Instead of simply talking about your product and laying out its benefits, consider showing it in action, allowing attendees to interact with it firsthand. Demonstrations and prototypes help your audience visualize how your product solves their pain points or meets their needs.

Seeing is believing. Showcasing a working prototype establishes your credibility as a developer. A tangible representation of your product builds trust and confidence among your audience.

Encourage Audience Participation

Here are a few ways to promote audience participation in a product launch event:

• Allocate time for interactive Q&A sessions where attendees can ask questions about your product.
• Utilize live polling or survey tools to gather real-time feedback and opinions from the audience.
• Create an event hashtag and encourage attendees to share their experiences, thoughts, and questions on social media.
• Include quizzes, contests, or challenges related to your product or industry to make the event interactive and fun.
• Ask the audience for their opinions on specific topics concerning future product developments.

Post-Event Follow-up Activities

A product launch isn’t limited to the launch day; rather, its impacts linger beyond. Companies instate post-event follow-up activities to maintain and leverage the event’s momentum and strengthen customer relationships.

Gather Feedback from Attendees

Audience response serves as a secondhand opinion on the effectiveness and success of the product launch. Organizers review feedback to understand attendees' experiences and suggestions to gauge the event's credibility and impact.

The process involves conducting surveys and distributing questionnaires to the attendees, requesting their input on various launch elements. Analyze their response to identify areas for improvement and enhance future events.

Share Event Highlights on Social Media

Sharing launch event highlights on your social media accounts helps amplify your reach and impact beyond the physical or virtual gathering. While it increases your visibility to a broader audience, you can actively engage with participants to reinforce your brand’s credibility and general perception of the public.

Highlighting key moments, exciting announcements, or captivating visuals from the event can create a sense of FOMO among those who didn't attend your event. This can spur interest and curiosity, generating buzz around your product and encouraging people to learn more.

Plan Ongoing Marketing Efforts

Reviewing attendee feedback, performance indicators , and pre-determined launch metrics enable marketers to assess the impact of their launch strategy. Focus your ongoing marketing efforts on the established momentum and leverage it to spread your message to a broader audience.

Based on this analysis, you can develop a content marketing plan that includes blog posts, whitepapers, and case studies focusing on product benefits for the next event. Or you can leverage your relationships with attendees and media partners during the event to generate press coverage and endorsements.

Ending Note

A launch event is merely the face of your product launch. Understanding market dynamics, learning audience behavior, and devising marketing strategies to reach them - a lot goes into planning and executing an unforgettable product launch event.

Based on how well the attendees receive, your launch event offers insight into your marketing efforts. Whether you’re inbound for long-lasting sales and continued brand recognition or the event success will end up in smoke.

With so much at stake, you can’t risk your launch event with ineffective planning and consideration. From defining your pre-launch marketing policy to securing the ideal venue and sending out exclusive invitations, Prefinery.com can assist you at every step of your product launch event.

What to consider when organizing a product launch event?

When planning a launch event for your product, consider your business objectives, the type of launch you’re aiming for, securing a proper venue, and finalizing your event format.

When should I start planning a product launch event?

The ideal time to start planning for a product launch event is at least 3 - 6 months in advance. This is enough time to devise a timeline, secure a venue, and accomplish your marketing objectives.

How can I measure the success of a product launch event?

Measuring the success of a product launch event involves tracking key performance indicators (KPIs) such as attendee satisfaction, media coverage, lead generation, sales conversions, and social media engagement. Gather feedback from event participants, conduct post-event surveys, and analyze data to assess the event's impact and determine its success in meeting pre-identified goals. Use the feedback to fine-tune launch ideas for your next product launch event.

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30 / 10 / 2023

A Guide To Product Launch Event (With 6 Detailed Examples)

In the fast-paced world of business, the success of a new product launch can mean the difference between soaring to new heights and fading into obscurity. That's where the art of the "Product Launch Event" comes into play. This comprehensive guide will unravel the intricacies of crafting a successful product launch event, from its significance to strategies for smaller companies and the marketing tactics that can turn it into a resounding success. To add depth to our journey, we'll also explore some of the most successful product launch event examples, drawing valuable lessons from their triumphs.

What is a Product Launch Event?

A Product Launch Event is more than a mere unveiling; it's a strategic move that involves introducing a new product to the market in a way that captivates the audience. It's an opportunity to create an experience that leaves a lasting imprint on the minds of consumers. In this blog, we'll dive deep into the concept of Product Launch Events and explore how they can elevate a product's debut.

The Significance of Product Launch Events 

Product Launch Events are not mere unveilings; they are transformational moments that hold immense significance in the business world. These events serve as the grand stage where new products are introduced to the world, and when executed effectively, they can have a profound impact on a company's success. In this section, we will delve into the significance of Product Launch Events and why they are essential for businesses of all sizes.

Building Anticipation and Excitement

One of the primary reasons Product Launch Events are significant is their ability to build anticipation and excitement. The period leading up to the event is marked by teasers, sneak peeks, and strategic marketing campaigns, all designed to pique the curiosity of the target audience. This buildup of excitement creates a buzz that can lead to a surge in interest and engagement.

Building anticipation is not merely a marketing strategy; it's a psychological phenomenon. It taps into the basic human desire for novelty and discovery. When people anticipate a product launch, they are mentally prepared to embrace the new offering. This heightened emotional state can significantly influence their perception of the product, making them more receptive to its features and benefits.

Fostering Emotional Connections

The significance of Product Launch Events goes beyond the initial excitement; it's about creating emotional connections with the audience. When attendees experience an event that resonates with them on an emotional level, they are more likely to form lasting connections with the brand and the product.

Emotional connections are vital in the world of marketing. They are the bonds that transform one-time customers into loyal advocates. A well-executed Product Launch Event can evoke emotions such as curiosity, joy, fascination, and even a sense of belonging. These emotions become associated with the product, making it more than just a commodity; it becomes a part of the consumer's story.

Take, for example, Apple's product launches. Apple doesn't just unveil new products; they tell captivating stories. Each product is presented as a game-changer, and customers eagerly anticipate the next chapter. This storytelling approach generates excitement and builds a loyal fan base that can't wait to get their hands on the latest device. The emotional connection to the brand and its products is undeniable.

Creating Lasting Impressions

The significance of Product Launch Events also lies in their ability to create lasting impressions. When attendees leave an event with a positive and memorable experience, they are more likely to remember the product and the brand associated with it.

The impact of a well-executed event can extend well into the future. Attendees often recall the event itself, the interactions they had, and the emotions they experienced. This recollection keeps the product fresh in their minds, even long after the event has concluded.

In the case of smaller companies, a successful product launch event can be a game-changer. The quality of connections made during the event can be the key to success. Attendees might be more open to engaging with smaller brands, providing an opportunity to create lasting relationships that go beyond the event.

The Impact of a Successful Launch

In the world of business, the launch of a new product is a pivotal moment. It's a moment of anticipation, excitement, and high expectations. A successful launch can have a profound impact on a company, its brand, and the product's future. In this blog, we will explore the significance of a successful product launch and the lasting effects it can have.

Setting the Stage for Success

A successful product launch sets the stage for future success. It establishes a strong foundation for the product's journey in the market. A well-executed launch generates enthusiasm and positive momentum that can carry the product forward.

The launch is not just a one-time event; it's the beginning of a product's lifecycle. When a product is introduced with a bang, it captures the attention of the target audience and can lead to a surge in initial sales. This early success can be a critical factor in determining the product's trajectory.

Building Brand Reputation

A successful launch doesn't just impact the product; it also influences the brand's reputation. When a company consistently delivers successful product launches, it earns a reputation for innovation and quality. Customers begin to associate the brand with excellence.

Take, for example, Apple. Each new product launch is met with eager anticipation. Apple's reputation for sleek design, cutting-edge technology, and exceptional user experience is bolstered with every successful launch. This positive brand image extends beyond the product itself and influences customer loyalty and trust.

Boosting Sales and Revenue

The immediate impact of a successful launch is often seen in increased sales and revenue. The buzz created around the launch generates demand, leading to higher sales figures. This boost in revenue is not limited to the initial launch period; it can have a lasting effect on the product's sales.

A successful launch can create a bandwagon effect, where customers who initially hesitated to purchase the product are swayed by the positive reviews and experiences of early adopters. This ongoing increase in sales contributes significantly to the product's success.

Gaining Competitive Advantage

A successful product launch can give a company a competitive advantage. It positions the product as a leader in its category and sets a high standard for competitors to match.

Customers are naturally drawn to products that are well-received and highly regarded. A successful launch helps the product gain a competitive edge, making it the preferred choice among consumers. This advantage can be sustained with ongoing innovation and product development.

Creating Long-Term Impact

The impact of a successful launch extends far beyond the launch event itself. It creates a ripple effect that influences the product's long-term success. Positive customer experiences, reviews, and word-of-mouth recommendations continue to bolster the product's reputation.

A successful launch also sets the tone for future product updates and releases. It creates a culture of excellence within the company, driving a commitment to delivering high-quality products that meet and exceed customer expectations.

Inspiring Innovation

Success breeds innovation. When a company experiences the positive impact of a successful launch, it is encouraged to continue innovating and pushing boundaries. The desire to replicate that success or surpass it drives a culture of continuous improvement.

Companies like Tesla, known for their groundbreaking electric cars, are constantly pushing the envelope in terms of technology and innovation. The success of their early product launches inspired a commitment to sustainable transportation and clean energy solutions.

Crafting a Winning Product Launch Event

The launch of a new product is a defining moment in the business world. It's a time of excitement, anticipation, and the promise of something new and innovative. Crafting a winning product launch event is not just about unveiling a product; it's about creating an experience that captivates your audience, builds anticipation, and leaves a lasting impression. In this blog post, we'll explore the essential elements and strategies for crafting a successful product launch event.

Setting Clear Objectives

Before you embark on planning a product launch event, it's crucial to define clear objectives. What are you aiming to achieve with this event? Is it to generate buzz, drive sales, building brand awareness, or all of the above? Having a clear understanding of your goals will guide your event planning and help measure its success.

Choosing the Right Venue

The venue you select for your product launch event can significantly impact its success. It should align with your objectives and cater to your target audience. Whether it's an intimate gathering at a boutique hotel, a high-tech showcase at a convention center, or a virtual event, the venue should complement the message you want to convey.

Leveraging it with MICEHospitality

For smaller companies, managing all the logistics of a product launch event can be daunting. This is where MICEHospitality come into play. They provide expert assistance in organizing and executing events, ensuring that every detail is taken care of. From event planning and logistics to catering and technology, MICEHospitality can make your event run smoothly.

Creating Compelling Content

Content is at the heart of any successful product launch event. From captivating presentations to engaging videos and interactive displays, your content should tell a story that resonates with your audience. It should highlight the unique features and benefits of your product and leave attendees eager to learn more.

Embracing Technology

In today's digital age, technology plays a significant role in product launch events. Whether you're hosting a live event or a virtual one, technology can enhance the experience. Consider live streaming for a wider audience reach, interactive elements like polls and Q&A sessions, and mobile apps that allow attendees to engage with the event in real-time.

Encouraging Networking

One of the valuable aspects of a product launch event is the opportunity for attendees to connect and network. Whether it's in-person or virtually, providing avenues for networking can lead to valuable partnerships, collaborations, and even future customers. Facilitate interactions through breakout sessions, discussion forums, or designated networking periods.

Implementing Post-Event Follow-Up

The success of a product launch event extends beyond the event itself. Post-event follow-up is essential. This includes sending thank-you notes to attendees, sharing event highlights and content, and collecting feedback. Post-event communication keeps the excitement alive and ensures that the event's impact endures.

Marketing Strategies for Success

Before the event, effective marketing strategies are vital to generate interest and excitement. Utilize social media platforms to create a buzz, launch email campaigns that provide event details and updates, collaborate with influencers to reach a broader audience, issue press releases to attract media attention, and craft captivating video teasers that offer a sneak peek of what's to come.

Learning from Success Stories

Studying successful product launch events can provide valuable insights. For example, Apple is known for its storytelling approach to product launches. Tesla takes an unconventional and tech-savvy approach to unveilings. Coca-Cola's personalized campaigns create a sense of connection. By learning from these success stories, you can draw inspiration for your event planning.

Marketing Strategies for Success in Product Launch Events

In the realm of product launch events, success hinges on product launch ideas rather than the event itself. The journey begins long before the curtains rise and continues well after they fall. It's a symphony of strategic marketing efforts that set the stage for a remarkable launch and sustain the excitement post-event. In the dynamic world of business, the launch of a new product is a momentous occasion, regardless of the size of your company. For smaller businesses, in particular, a product launch event can be a game-changer, propelling them into the spotlight and making their mark in the industry. However, orchestrating a successful product launch event requires meticulous planning, creative strategies, and often, a touch of expert assistance. This is where MICEHospitality steps into the picture, adding a touch of magic to the process. Let’s explore the key steps to conduct a product launch event:.

Generating Anticipation on Social Media

In the digital age, social media is the heart of anticipation. Leveraging the power of platforms like Facebook, Instagram, Twitter, and LinkedIn is a strategic move that can create a buzz long before your event date. Here's how to harness the potential of social media:

• Content Teasers: Create captivating teasers that offer glimpses of what's to come. These teasers can include images, videos, or intriguing facts about the product.

• Countdowns: Launch a countdown campaign to build excitement. Each day leading up to the event, share something unique or interesting about the product.

• Engagement Challenges: Encourage your audience to engage by participating in challenges or quizzes related to the event. This not only generates anticipation but also fosters a sense of community.

• Event Hashtags: Create a unique event hashtag and encourage your audience to use it. This not only tracks engagement but also enables user-generated content, further promoting the event.

The goal of social media anticipation is to create a sense of urgency, a feeling that one should not miss the event. It's about making your audience feel like insiders with exclusive access.

Launching Compelling Email Campaigns

Email remains a potent tool for communication and engagement. Email campaigns play a pivotal role in delivering event details, updates, and exclusive content to your audience. Here's how to craft compelling email campaigns:

• Segmentation: Divide your email list into segments based on interests and engagement levels. This allows you to tailor content to specific groups.

• Personalization: Personalize your emails with the recipient's name and send content that resonates with their preferences.

• Countdown Emails: Send countdown emails that provide a sneak peek of what's coming, building anticipation as the event date approaches.

• Post-Event Follow-Up: After the event, send thank-you emails to attendees, along with highlights and content from the event. Collect feedback to improve future events.

Email campaigns are an opportunity to provide value, build relationships, and keep your audience informed and engaged.

Collaborating with Influencers

Influencer marketing is a dynamic strategy for expanding the reach of your product launch event. Collaborating with influencers who align with your brand and product can introduce your event to a broader audience. Here's how to make influencer collaborations successful:

• Choose the Right Influencers: Select influencers whose audience matches your target demographic. Ensure that they have a genuine connection with your product.

• Authentic Reviews: Influencers can provide authentic reviews and insights about your product, which can build trust and excitement among their followers.

• Live Engagements: Consider hosting live sessions or Q&A events with influencers. This allows their audience to interact directly with the influencer and your brand.

• Co-Creation: Encourage influencers to be part of the event creation process. Their input can add authenticity and uniqueness to the event.

Influencer collaborations bring credibility and a fresh perspective to your product launch event, making it more appealing to a wider audience.

Issuing Press Releases

Press releases are a traditional but effective way to gain media coverage and generate excitement around your product launch event. Here's how to craft compelling press releases:

• Clear Messaging: Ensure your press release has a clear and concise message about the event, its significance, and the product's unique features.

• Timing: Send press releases to media outlets well in advance to give them time to cover the event. You can also issue follow-up releases with newsworthy updates.

• Visual Assets: Include high-quality images and videos that can be used by media outlets in their coverage.

Press releases create a professional and informative narrative about your event, making it more newsworthy and appealing to the media.

Crafting Captivating Video Teasers

Video teasers are a powerful tool to engage your audience and give them a taste of what's to come. Here's how to create captivating video teasers:

• Short and Sweet: Keep teasers short and to the point. Best is to aim for a length of 30 seconds to a minute.

• Storytelling: Craft a narrative that piques curiosity and creates anticipation. Teasers can hint at the problem your product solves or the experience it offers.

• Visual Appeal: Ensure that the teaser is visually appealing, with high-quality visuals and engaging graphics.

• Music and Sound: Choose background music or sound that complements the mood of the event and the product.

Video teasers set the tone for your event, offering a glimpse of the excitement and value attendees can expect.

Most Successful Product Launch Event Examples and Key Takeaways

India has witnessed a myriad of product launch events that have set the benchmark for innovation, creativity, and effectiveness. These successful product launch events provide valuable insights for companies aiming to make a lasting impact in the market. Let’s explore some of the most successful product launch event examples and the key learning’s that can be derived from them.

Reliance Jio: A Digital Revolution Unleashed

The Event: Reliance Jio's launch event in 2016 was nothing short of a digital revolution. The event included a grand announcement by Mukesh Ambani, offering free voice calls and data to every Indian. The launch event featured high-profile speakers and live demonstrations of the service's capabilities.

Key Takeaways:

• Disruptive Innovation: Reliance Jio disrupted the telecom industry by offering free services initially, attracting millions of users. The learning here is the power of disruptive innovation in capturing market attention.

OnePlus: Building a Loyal Community

The Event: OnePlus, a smartphone manufacturer, has consistently made waves with its product launch events. They often involve their dedicated community known as "OnePlus Fans." These events feature interactive sessions, product unveilings, and early access to devices.

• Community Engagement: OnePlus leveraged its loyal fan base to generate anticipation and create brand ambassadors. Companies can learn the importance of building a community around their products.

Swiggy: Delivering Innovation

The Event: Swiggy, an online food delivery platform, launched its 'Swiggy Super' subscription service in 2018. The launch event involved food bloggers, influencers, and live demonstrations of the benefits of the subscription.

• User-Centric Approach: Swiggy's launch focused on solving user pain points and showcasing the benefits of their service. This teaches the significance of a user-centric approach in product launches.

Tata Nano: The People's Car

The Event: The Tata Nano launch in 2009 was a historical moment. Ratan Tata unveiled the world's most affordable car, targeting the middle-class Indian population. The launch event generated significant media coverage.

• Addressing a Gap: Tata Nano addressed a specific need - affordable personal transportation. Smaller companies can learn the importance of identifying and addressing market gaps.

Zomato: Turning the Table on the Market

The Event: Zomato's "Infinity Dining" launch event was a game-changer. It allowed users to dine at partner restaurants with unlimited servings. The event involved partnerships with top restaurants and attracted food enthusiasts.

• Partnerships: Zomato leveraged partnerships to offer a unique dining experience. Smaller companies can learn the value of collaborations to expand their reach.

Flipkart: Big Billion Days

The Event: Flipkart's annual "Big Billion Days" event is a massive e-commerce sale. It creates anticipation through teasers and sneak peeks, offering discounts and exclusive deals.

• Limited-Time Offers: Flipkart's event capitalizes on the urgency created by limited-time offers. Smaller companies can use this strategy to drive sales during launches.

Successful product launch events have showcased the power of disruptive innovation, community engagement, user-centric approaches, gap identification, partnerships, and limited-time offers. Smaller companies can draw inspiration from these examples and tailor their product launch events to create a lasting impact in the market. 

Execute well to win

A well-executed product launch event is not just about revealing a new product; it's a statement of innovation, brand identity, and a promise to the audience. The success of a product launch event hinges on creating a memorable experience, leveraging effective marketing strategies, and learning from successful examples in the industry. It's an opportunity to connect emotionally with your audience and leave a lasting impression. So, plan your next product launch event meticulously, and watch your brand and product shine in the spotlight of success.

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Top 15 Product Launch Event Examples: New Ideas Unveiled

Kathryn Humphries

December 12, 2023

Hosting an unforgettable product launch event is crucial if you want your product to stand out from the competition. Even the greatest products won’t sell themselves. Your event needs to drive interest, create a buzz online and help you get your first sales in the bag.

Today, you have the option to run an in-person, hybrid , or virtual product launch. But how can you choose which type of launch event will leave a lasting impression on your audience and bring you the best results?

In this article, we explain the benefits of hosting a hybrid or virtual product launch, give you 11 virtual product launch event ideas that are sure to keep your audience engaged, and list 15 virtual product launch event examples that you can draw inspiration from to ensure your product launch events are a hit.

What is a product launch event?

A product launch event is an event that debuts a new product on the market. It builds hype around a product and usually features high-level production to impress the audience.

It’s a good idea to invite loyal customers, investors, bloggers, social media influencers, and the media to your in-person, hybrid, or virtual product launch event. This will push others to spread the word before, during, and after the launch. And it helps you reach your target audience more quickly and easily.

The ultimate launch event can bring an explosion of market interest. It could be in the form of blogs, product reviews, product pre-orders, qualified leads, or interest from investors. 

An effective product launch event puts your product center stage, generates initial sales, and establishes momentum your company can build on in the long term. 

So, it’s well worth reading on to discover some great virtual product launch event ideas and see for yourself the best virtual product launch event examples to help you make yours a success.

Keen to know the latest event trends that help your product launch events stand out from the crowd in 2024? Check out our article about the 13 corporate event trends you need to know.

In-person, hybrid, or virtual product launch?

The type of product launch event you choose should depend on your target audience, the nature of your product, and your launch event goals.

An in-person product launch is the traditional option and can be very effective in creating a sense of excitement and exclusivity around your product. It also allows for hands-on demonstrations and direct interaction with potential customers.

A virtual product launch event is a fantastic option if you want to reach a global audience. Anyone can tune in to your virtual product launch from anywhere in the world through a virtual event platform on their desktop or mobile.

A hybrid product launch event is a great option if you want the best of both worlds. By holding an in-person event and combining it with event technology, such as a mobile event app or a hybrid event platform , you can reach a wider audience while still providing some level of personal interaction.

In the end, the best type of launch event will depend on your specific goals and target audience. So, consider which will best showcase your product.

If you do choose to go for a hybrid or virtual product launch, here are 7 steps to organizing a successful one.

How to organize a successful hybrid or virtual product launch event

The following steps will help you successfully run a hybrid or virtual product launch. No matter the product you’re launching or the size of your event. 

Step #1 Understand your audience and their needs

You know your product like the back of your hand. But your audience may be seeing it for the first time at your hybrid or virtual product launch event. Your objective is to sell your product to your audience. That means centering everything at your product launch event around them.

Ask yourself:

• Who are they?
• What’s their greatest challenge?
• Why are they attending?
• What are their expectations?
• How can you ensure they remember your virtual product launch event (and your product)?

It’s better to think about this now. Once you have the answers, unite them with your event objectives. That way you’ll deliver an unforgettable hybrid or virtual product launch event. And it’ll make the rest of your planning a breeze, and save you money and time.

For ideas on what to include in the emails you send to your product launch event participants, check out our post with the best 18 free event email templates you can use and for questions to boost guests’ excitement and increase the chances they’ll show up, check out our article on 45+ pre event survey questions to get more people at your events .

Step #2 Choose the right product launch event platform

If you’re hosting a hybrid product launch event, of course, the second step is to find a venue. However, virtual product launch events require a different tact.

By hosting virtually, you’re broadening your launch event’s reach. You’re allowing people from anywhere in the world to attend your event. And that’s a win-win for everyone involved.

But, you need to find a product launch event platform that meets your needs.

With a robust hybrid and virtual event platform like SpotMe , you can create a fully customizable, branded hybrid or virtual product launch for thousands of attendees. You can also collect tons of useful data that will benefit your sales and marketing team after your event.

SpotMe even has a ready-to-use template designed specifically for a virtual product launch. It gives you everything you need to set up a hybrid or virtual product launch event.

To find the right event platform for you, check out our guides to the best virtual event solutions and the best hybrid event platform and download our event RFP template to easily compare your options.

Step #3 Strategically schedule your hybrid or virtual product launch event

Your company doesn’t exist in a vacuum. It exists in the real world with real competition. Be mindful when scheduling your hybrid or virtual product launch. Make sure it won’t be overshadowed by a larger event. Imagine your company is presenting new tech products. You wouldn’t want to host your product launch event close to when Google or Apple are launching their products.

We recommend hosting a hybrid or virtual product launch event 2 weeks before your product is released. This creates anticipation and buzz around your product. 

You could launch your product before it’s released. This hypes up your product more and encourages the audience to pre-order before it sells out.

Another benefit of this is collecting leads from your interested audience. Your marketing team can then start a drip campaign for prospective buyers.

To plan a successful product launch event, you should keep everything to do with your event in one centralized place that everyone can access. Download our event brief template now and start planning your next product launch event.

Step #4 Make your hybrid or virtual product launch an experience to remember

To make your hybrid or virtual product launch memorable, choose a theme that will tie everything together. Of course, it should be in line with your product. A noteworthy virtual product launch event example is Nike. The brand hosted an NBA-themed shoe launch to celebrate the tip-off of the NBA season.

Partner with the right guests and online influencers for your audience. Find people with a substantial following online. Invite them to participate in your hybrid or virtual product launch event through a mutually-beneficial partnership.

Research their social media pages to see what events they’ve recently attended and what they share online. Incorporate what interests them into your presentation. They will then share your event with their thousands, or millions of fans.

Add enough twists and turns to keep attendees engaged. Remember Steve Jobs always ended his Apple launches with: “One more thing…”. Then, he introduced the most exciting product at the end to wow the audience.

Want to know how to optimize your budget at your virtual product launch event? Discover 11 ways to make the most of your virtual event budget .

Step #5 Be extra active online (not just during the virtual product launch event)

You’re hosting a product launch event that’s hybrid or totally virtual. So, you need to ensure to get in front of your audience and actively engage with them online. The best way to do this is through social media, online communities, and press release sites.

Consider running a social media contest to encourage people to use your event hashtag. Or run a referral contest, giving away a free event ticket to people who can refer the most contacts.

Create highly shareable promotional content. For example, produce YouTube videos you can embed into emails, social media posts, and blogs. 

Start conversations within online communities that contain people from your target market. Write a press release and send it to press release sites, so they publish it in time to create some buzz.

These are just a few ideas. For more helpful tips, read our 19 social media tips for event promotion and 41 online event promotion ideas .

Step #6 Keep your hybrid or virtual product launch event interactive and entertaining

A hybrid or virtual product launch event must be interactive and entertaining to keep your audience spellbound. You’ll need to use different methods to understand how they’re engaging with an event. And, like your product launch event theme, your entertainment needs to align with your product and your brand. 

Rely on a customizable virtual event platform that has numerous features to keep your audience engaged. You can use breakout rooms , live applause , chats , participant matching , polls , and Q&As . There’s also an activity challenge feature that allows your attendees to compete with each other to gain points. 

Remember. The more you engage with your audience. The more interested they will be. And the more you will benefit from their attendance.

You’ll need to map out how to keep your participants engaged at your product launch. Download our ultimate event run of show template now and make sure your event and engagement activities run as smoothly as possible.

Step #7 Don’t forget to follow up after your hybrid or virtual product launch event!

Just because your hybrid or virtual product launch event is over doesn’t mean you’re finished promoting your product. Far from it!

Post-event engagement requires its own strategy to nurture relationships with those who participated in your event.

One of the most effective strategies is starting a drip campaign. That way your leads will receive automatic emails related to the event they participated in.

Also, be sure to send a “thank you” email to all who participated. And send a “sorry we missed you” email to those who registered but didn’t participate.

Gather helpful information from attendees by surveying them, and asking what they did and didn’t enjoy. Use this information to improve your next event.

Consider setting up a post-event page with highlights from your virtual product launch event and the praise it received. Include this in the emails you send to leads.

To assess your product launch event properly, it’s key to organize an event debrief session. Download our free event debrief template now and learn from your mistakes and successes to plan better launch events in the future.

11 hybrid and virtual product launch event ideas to keep your audience engaged

If you’re struggling for inspiration on how to keep engagement high at your hybrid or virtual product launch event, here are 7 virtual product launch event ideas that’ll boost attendees’ interest and potentially increase sales:

• Conduct a poll every 20 minutes to gauge the audience’s feedback and interest.
• Allow participants to ask questions using your event platform’s Q&A feature.
• Send your audience away into separate breakout rooms to play games, like a scavenger hunt.
• Create a leaderboard to create some healthy competition.
• Get participants to discuss a specific topic for 5 minutes, and then bring them back to the full presentation.
• Send some awesome swag before the event that participants can then use during the event.
• Give attendees the chance to try products hands-on (if feasible, of course).
• Set up participant matching so that attendees interact and network with like-minded people and experts.
• Organize 1:1 meet-the-expert sessions for audience members to talk directly to the masterminds behind the product and ask their questions.
• Create a virtual agenda and allow participants to sign up for different sessions.
• Choose a memorable theme and make sure it’s on every part of your virtual event platform.

To make sure your product launch runs as smoothly as possible, download our event brief template and our event run of show template . You can quickly and easily map out all your product launch details and keep everyone on the same page.

15 product launch event examples to inspire you

Now you know how to successfully organize a hybrid or virtual product launch and you have some ideas of how to increase engagement (and hopefully sales!). Let’s look at some stellar virtual product launch event examples to get your creative juices flowing.

#1 Google’s first virtual product launch event example

Google’s first virtual product launch event was Google Launch Night In .

It announced its latest products during a 30-minute virtual-only live stream event. Then, it separated the event into short product launch videos. Finally, it shared them on its Made by Google YouTube channel .

Google revealed the arrival of the new flagship series phone, the Pixel 5. It also presented new Chromecasts and Nest Audio smart speakers. All with a pre-recorded, high-production quality video.

One advantage of broadcasting a pre-recorded video for your virtual product launch is you can edit mistakes or glitches that happen with your products. This removes any chance of embarrassment when presenting a new product in front of a live audience.

Many tech companies use this tactic. It offers a seamless, high-production quality event, free from technical difficulties.

#2 Apple’s pre-recorded virtual product launch event, with a live presentation on stage

Apple is probably the most renowned brand when it comes to product launch event examples. Think of Steve Jobs’ famous reveals for the iPhone or iPod. 

Apple’s Worldwide Developers Conference ( WWDC20 ) in June 2020 was a virtual event. So when it came to the official product launch in October, Apple was confident the event would be a success.

The Apple Event debuted the new iPhone 12, HomePod mini smart speaker, and wireless chargers. All in a pre-r ecorded, hour-long segment live-streamed on its website and YouTube. 

During part of the live stream, CEO Tim Cook presented on stage at the Steve Jobs Theater. In front of an empty audience. This segment was pre-recorded, but it still gave the live stream the excitement and feeling of in-person  product launches. It also paid homage to Apple’s theatrical product launches of the past.

#3 HubSpot’s immersive virtual product launch example at INBOUND

HubSpot came up with a truly unique, fully virtual product launch event. It delivered an immersive online experience to its attendees. All through an entirely customized event platform.

The audience experience was undoubtedly the focus. HubSpot planned and scheduled handpicked content from leading experts. It then allowed attendees to create their own personalized agendas. 

Its 250+ ultra-interactive sessions included webinars, virtual networking rooms, pre-recorded videos, live Q&As, chats, and breakout sessions. This life-like experience united attendees and left a lasting impression on them. 

INBOUND takes a lot of time and effort. We’re not suggesting you imitate everything they do. But, it is a clear virtual product launch event example that shows that focusing on participant engagement does pay off.

#4 Dreamforce’s hashtag created by Salesforce

Dreamforce is a monumental annual event. Salesforce brings its community together to praise all trailblazers. Millions attend from worldwide to share success stories and get tips from one another.

It offers online live streaming so that attendees can treat the product launch event just as they would if they were there in person. On its event page , it gives instructions on how participants can make the most of the virtual experience. 

Salesforce managed to grow its conference to include 2,000+ sessions thanks to its social media tactic. Its event planners use hashtags to encourage user-generated content (UCG) and comments. They incite the whole audience to use the hashtag. That’s millions of people tagging their event. No wonder this is a product launch event example that went viral.

#5 Adobe’s spectacular creativity conference

MAX is the world’s leading creative conference. Designers, video pros, and other content creators attend this hybrid product launch event. They use it to network, enhance their skills, and get inspired.

It’s a sensational product launch event example. It’s composed of 2 days of 200+ sessions. Virtual attendees can attend 100+ of them. Given that Adobe is all about creative tech, it presents a range of visuals that never fail to impress.

A bonus of MAX is that it creates a huge amount of archived content. Every keynote. Most individual sessions. Posted online straight after the conference. This way, attendees can go back and refresh their memories of how amazing the event was.

#6 Sony’s PS5 reveal, pre-order, and virtual product launch example

Sony revealed the PS5 online through its website and partners YouTube and Twitch.

Over 7 million people watched the hour-long presentation . Of those 7 million, a staggering 4 million watched the entire presentation.

Later, Sony encouraged existing PlayStation customers to enter their contact details and PlayStation ID on their website. This was for a chance to receive a limited invite-only chance to pre-order a PS5. The exclusivity of receiving a pre-order email gathered more buzz online while anxious fans waited until the official launch day.

A couple of months after, Sony was ready for the official product launch. To stop loyal fans from camping out in front of stores, it organized a virtual-only product launch. On the first day. It partnered with stores worldwide to ensure that no PS5s were sold in stores on the day of the virtual-only launch.

What a powerful product launch event example!

#7 Tesla’s Cybertruck unveiling event that “went wrong”

You likely heard about Tesla’s Cybertruck product launch event that went viral. Tesla CEO Elon Musk asked Tesla Chief Designer Franz Von Holzhausen to test how bulletproof the Cybertruck was. He ended up breaking the window. So, perhaps not quite as planned. Or perfectly on cue?

This may have been a guerrilla marketing tactic. Tesla might have used this surprise to promote their product. After all, it did go viral!

This is to say that a counterintuitive approach can be effective. Although we don’t recommend following Tesla’s product launch event example. Perhaps you could take some small inspiration from this.

#8 Volkswagen’s virtual product launch auto show

Volkswagen decided to adapt its auto show to a virtual event. It also made it free of charge to reach as many people as possible.

The creative minds at Volkswagen developed an interactive, 3D  virtual event that allowed users to click around and explore the display space. This virtual product launch event example lasted 2 weeks. It was a fully immersive experience that attendees could interact with whenever they wanted.

Another benefit of hosting the virtual event? Users could easily swap out and try new colors on every car model. That wouldn’t have been possible if the product launch event had been in person.

#9 Nike MyPLAYER and NBA 2K20 launched a creative partnership

Nike worked with the makers of NBA 2K20 for the first-of-its-kind gaming and sneaker partnership . This was to celebrate the NBA season tip-off in October 2020.

NBA 2K20 players had the opportunity to complete minigames for a chance to win up to 10 pairs of limited edition Nike shoes. Throughout the season, NBA 2K20 and Nike announced when new minigames were available to compete in the game.

Nike encouraged its fans to like the video game’s Facebook profile and enter their email to get notifications about upcoming challenges. A great lead collection tactic.

It might be difficult to launch a new video game like in this product launch event example. But, you can still learn from Nike’s timing – working with the hype surrounding the NBA season to promote its product.

Consider running your virtual product launch before the start of an important season that is relevant to your audience. 

#10 Ford F-150’s virtual product launch example with a famous host

Ford Motor Company found a new way to introduce its F-150, America’s best-selling vehicle. 

Ford decided to recruit actor and spokesman Denis Leary as a host. He led a pre-recorded product reveal that was live-streamed on its Facebook and YouTube channels. The 40-minute show gathered an impressive 1.7 million views .

Take a page out of Ford’s book and find an actor or spokesperson who can host your product launch event. Sometimes an actor can be more engaging than a CEO, so consider this when looking for a host.

#11 Samsung Galaxy’s virtual product launch example with a theatrical touch

Samsung Unpacked is Samsung’s official product launch event for new electronics. For 2021 Unpacked , Samsung live streamed the arrival of its new Galaxy S21 and smart earbuds on its website and YouTube. The pre-recorded live stream featured several presenters on stage, with cut-scenes showing each new product.

Like other virtual product launch event examples, Samsung enhanced the performance and drama of the presentation by filming on a real stage. It evoked a live performance, even though it was pre-recorded.

#12 Moschino’s virtual product launch example with Marionette puppets

Many fashion brands now host virtual runway shows, either with limited or no audience. This helps them reach more people.

Italian luxury fashion house Moschino found a creative way to create buzz for its upcoming fashion line. It pre-recorded a catwalk with Marionette puppets wearing doll-sized copies of the collection.

Take a tip from Moschino. Plan a virtual product launch that will go viral out of the sheer novelty of your approach. Be creative in your presentation choice to stand out from your competition.

#13 Honda Civic’s virtual product launch on Twitch for gamers

When it was time to launch America’s top-selling car, the Honda Civic, Honda took a bold move aimed at specifically targeting its millennial and Gen Z fan base. It launched its new Civic exclusively on its Twitch channel .

Twitch is primarily known as an e-sports and music live stream site popular with users under 35. So, many brands now opt to live stream launches on YouTube and Twitch simultaneously, to reach a broader, and younger fan base.

This virtual product launch event idea serves as a reminder about the importance of your target audience. It is key to attract and communicate with your market on the channels they use the most.

#14 TULA Skincare partnered with Instagram influencers

TULA Skincare used the power of social media and influencers to market the arrival of its new primer.

This product launch event example used targeted social media ads and worked with key demographic influencers on Instagram. In this way, TULA was able to reach a whopping 75% of its consumers.

At your next product launch event, consider what influencers you can partner with to spread awareness to thousands, or millions, of followers.

#15 Social Media Marketing World’s conference

The world’s leading social media conference. Presenting the best practices strategies for social media to businesses around the globe.

Social Media Marketing World offers on-demand tickets and clearly lays out the benefits of watching playbacks online. Some product launch events only give partial access to virtual attendees. But Social Media Marketing World ensures to give on-demand ticket holders full access to the recordings of every single session.

Why not offer an on-demand ticket for your next product launch event?

Start planning your next hybrid or virtual product launch event today!

Now you know how the best companies host unforgettable hybrid and virtual product launch events and your creative juices are flowing, you’re ready to start planning your next product launch event.

To ensure your virtual product launches are a huge success, you’ll want to use a hybrid or virtual event platform . Look for an event platform that is fully customizable so that you can clearly display your brand. Make sure it has interactive features that’ll keep your audience engaged. The best engagement features include polls, Q&A, breakout rooms, networking, and gamification. And if you’re looking to reach a global audience, live captioning and translations are a must.

Consider a platform like SpotMe to host your next hybrid or virtual product launch event. Sit back and watch the leads and data roll in to fuel your marketing efforts.

Looking for more ideas to promote your products? Check out our guide 13 Examples of Event Marketing Done Right.

Ready to try SpotMe? Reach out today to request a free demo!  

As SpotMe’s Head of Content, I share useful insights and handy tips on event management, marketing, and tech every day. I have 6+ years’ experience writing, editing, and managing content for large international companies. When I’m not coming up with creative ideas, you’ll find me singing along to musical theater or traveling the world!

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Product Launch Events Ideas & Examples: Ultimate Guide

You’ve been working on your product for months; finally, it’s time to launch !

Product launch events are a time to celebrate your efforts and showcase what you’ve done. Also, it can serve multiple purposes , such as creating brand awareness, generating hype about your product, or simply increasing sales.

A successful product launch can get people talking about your product and do wonders for your brand. It makes people more involved and excited for the next iteration.

Here’s why product launch events are essential for your brand:

• Show your new product
• Build up excitement
• Expand your customer base
• Boost product sales
• Increase brand awareness & interest
• Generate hype around your brand
• Expand your reach to a global audience

In this article, we’ve got everything you need to know about product launch events ideas & best examples.

What is a product launch event?

A product launch is an event that serves as a debut for your new product as it gets introduced to the market. Product launching events showcase your products in the most flattering and exhilarating way to the target audience, industry experts, and competitors.

For example, a product launch event can be a fashion show for your new line of clothing, a tech conference for your new tech product, a webinar for your new course, or even a bike show for your new bike addition.

Depending upon the product and industry, product launch events are designed by expert professionals to ensure a positive message is delivered to the audience.

6 Product Launch Event Ideas to Captivate Your Audience

How do I host a product launch event? Simply – good planning!

Yes, that’s all you need for a successful product launch event. Don’t stack your thoughts; write them down and create an event marketing checklist to avoid last-minute chaos.

Gather all the ideas and seek examples for inspiration and create your unique event that fits right for your product and brand.

Let’s explore 6 product launch event ideas that you can implement in your upcoming event.

1. Teaser Campaigns and Pre-Event Buzz Generation

A good way for a brand launch event is to get people excited with a teaser campaign. It always works to create a buzz with unique and innovative activation ideas for events . Stirring up just enough intrigue and curiosity keeps the people returning for more information.

One of the simplest can be coming soon, but to build anticipation , you need to look for more creative ways. The trick to creating a pre-event buzz is to make the people keep guessing before the launch event.

And for this, you must have a complete content marketing events plan.

Let’s take a step forward and explore tips for generating buzz and launching a successful teaser campaign.

• Create a bit of mystery and suspense
• Don’t reveal too much information
• Keep your audience interested
• Create FOMO to increase conversions
• Release one teaser at a time
• Make it intriguing and worth it
• Add countdown and interactive features
• Create relevant hashtags
• Use email subscription to boost engagement

For example, Samsung Mobile uploaded a product teaser video on their Instagram page to keep the curiosity and drive engagement. They generated a buzz before their Samsung Unpacked event so people worldwide could witness a live product launch event.

Source: Samsung

2. Utilizing Social Media and Influencers

Social media is the ultimate game-changer!

Social media platforms are a great way to communicate your product launch event, as users check in daily to see what’s trending and going on their newsfeeds.

Whether you want to promote virtual events or in-person, you need to hook people through social media and influencer marketing. Find respected influencers who can help you build relationships with the audience. Influencers can double your efforts and yield positive ROI.

Social media marketing will give your event more exposure and increase its reach to a broader audience. Also, product launching events can be enhanced through influencers’ live streams of talks as they interact with the audience and boost engagement.

Follow these tips for your pre-event social media marketing to generate buzz:

• Create hashtags exclusive to your product launch event and resonate with the product and brand.
• Engage influencers that are credible in the eyes of your target audience and will be able to capture their attention.
• Maintain consistency by having a posting schedule that ensures the message is shared at the right time,
• Share teaser posts for people to keep them interested and intrigued with what’s coming next.
• Create an event page and make buying tickets easy for people on social media.
• Tactics like limited seats available or limited-edition products can create FOMO (fear of missing out) among the people.
• Share special promo codes or discount vouchers to buy event tickets or discounts on new products.
• Encourage user-generated content, which can be repurposed and holds more value among people as social proof.

For example, Dyson shared a teaser video on the Facebook page as an exclusive sneak peek into their pre-launch event for their new product, headphones with air purification.

Source: Dyson

And why not think of promoting events on LinkedIn organically? Yes, it is a great idea. LinkedIn is considered the best lead-generation platform due to its organic reach.

The crux is to remain active and maintain consistency across platforms. So eye-catching graphics and videos can get the attention on LinkedIn with maximum impact for your event.

3. Incorporating Multimedia Elements for Impact

It is not just the text that catches the eye but the visuals and multimedia elements you add to event marketing collateral.

Multimedia can enhance your content and is an integral part of your guide to event marketing . It can be used in different formats such as images, videos, audio, animations, and interactive elements, making the message delivery impactful and attention-grabbing .

Consider the following before choosing the multimedia elements for impact at your product launch event.

• Video – Best for conveying action or showcasing products
• Images – Great for conveying emotion and featuring elements
• Audio – Impacts the overall event and brings voice to the story
• Text – Make it easier to convey big ideas
• Graphics – Illustrate the process of your product

Choose your multimedia elements wisely, as each can enhance the content differently and have a profound impact.

4. Designing Product Demonstrations and Presentations

You can’t forget the impact of demonstrations and presentations when looking for product launch event ideas. It can entice your target market to try the product, as you allow them to learn how to use it and feature benefits that deliver value for them.

Product demos and online or live presentations illustrate your product’s functions and allow people to connect immediately for sales opportunities.

Benefits of designing product demonstrations and presentations:

• Speeding up the purchasing process
• Addressing customer questions
• Enabling your sales team

It’s a middle sales funnel strategy that you can implement in your launch event to gain qualifying leads . Follow these guidelines for an excellent product demo:

• Organize all the information about the product
• Set an agenda for the presentation
• Showcase pain points and gain points
• Describe the value propositions
• Communicate the next steps
• Add a CTA leading to sales

You will win the game if you successfully communicate presentations and demos.

5. Interactive Product Stations and Demos

Creativity, uniqueness, and authenticity are the critical elements for a great product launch event.

Interactive product stations and demos can help you captivate your audience . Product demos are the best ways to showcase the features and benefits of your product to attendees at the event and let them have in hand experience.

More Creative product launch event ideas involve product stations and booths that offer an immersive experience for the attendees.

If you already have too much in your bucket, you can contact a leading events marketing agency to create booths and stations that deeply connect with the attendees and convey a compelling brand image.

For example, a stunning experiential design booth was set up by Intel for their brand activation event showcasing the rich legacy that drives the brand’s future.

Source: Instagram

6. Sponsorships and Co-Branding Opportunities

Everyone has loyalty to their favorite brands. Involving sponsorship and co-branding opportunities for a brand launch event is always great.

Sponsorship and co-branding allow you to promote your event to a broader audience, build brand awareness, boost engagement, and achieve a win-win game for all the players.

But which sponsor or brand to choose and reach out to? Consider the following tips to get the answer.

• Sponsors and brands that understand the value of your product launch event
• Sponsors and brands that match your demographics and interests
• Sponsors and brands focused on achieving the event goal and generating ROI

As a pro tip, always remember that sponsors and brands partnering before the event leads to a true collaboration and brings experience to life.

Creative product launch event examples

Now that you’ve explored creative product launch event ideas let’s investigate real-world scenarios.

Example #1: Tesla Model 3 Unveiling

In 2016, Tesla organized a high-profile product launch event for its Model 3 electric car at the Tesla Design Studio in Hawthorne, California. The event was live-streamed to a global audience and featured an impressive light show and dramatic unveiling of the affordable electric vehicle. Elon Musk’s charismatic presentation style and the promise of accessible clean energy captured widespread attention and excitement.

Source: Tesla

Example #2: Adidas Futurecraft 4D Sneaker Launch

Adidas launched its Futurecraft 4D sneakers in 2018 with a creative product launch event in New York City. The event incorporated futuristic aesthetics and immersive technology, such as holographic displays and interactive installations, to showcase the unique 3D-printed midsole technology used in the sneakers. The event emphasized Adidas’ commitment to innovation and sustainability.

Source: Adidas

Example #3: Nintendo Wii Launch – Interactive Demos

Nintendo’s Wii launch in 2006 stood out for its interactive demo stations at retail stores. Gamers could try the motion-controlled gameplay before buying, creating excitement and word-of-mouth marketing. This hands-on experience strategy contributed to the Wii’s massive success.

Source: Nintendo

Example #4: Google Glass Launch – Skydiving Demo

Google Glass debuted in 2012 with a daring skydiving demonstration. Sergey Brin and his team showcased the eyewear’s capabilities while skydiving onto the roof of the Moscone Center during Google I/O. This dramatic entry emphasized the product’s hands-free capabilities and futuristic appeal.

Source: Google

Example #5: IKEA Catalog Launch – Augmented Reality App

IKEA’s 2014 catalog launch utilized augmented reality (AR) technology. Customers could use the IKEA AR app to visualize how furniture pieces would look in their homes. This interactive approach brought the catalog to life, offering a unique and engaging way to explore products.

Source: Youtube

Example #6: Nike’s Self-Lacing Shoe Launch

Nike has launched self-lacing trainers, which fit themselves to the shape of the foot and are controlled via a smartphone. It is the latest iteration of futuristic footwear, first referred to in the film Back to the Future Part II and made a reality by Nike in 2016. The newest version, Nike Adapt, will cost $350 and will not require a physical button to activate the laces. The launch event was hosted on the live-streaming platform Twitch.

Source: YouTube

Product launch events – FAQs

How can personalization be incorporated into a product launch event.

Personalization can be incorporated into a product launch event by including the following:

• Personalized invitations for attendees
• Customized product demos and presentations
• Adaptive event agenda catering to their interests
• Personalized thank-you gifts at the event
• Targeted follow-up emails

How can social media be effectively used during a product launch event?

Social media can be used effectively during a product launch event by:

• Creating event-specific hashtags
• Live streaming
• User-generated content
• Run contests or giveaways
• Collaboration with the influencers
• Real-time audience engagement
• Share exclusive product insights
• Utilize stories for quick updates
• Data analytics to improve marketing

What are some post-event marketing strategies to sustain the momentum?

Post-event marketing strategies to sustain the momentum:

• Share event highlights & recap
• Continue using event-specific hashtags
• Leverage user-generated content
• Conduct post-event surveys
• Host webinars, live sessions & Q&A
• Send follow-up emails for sales/networking opportunities

Final words

Now that you have gone through some tremendous creative product launch ideas , you can implement these for your next upcoming event.

It’s always good to seek inspiration and create a unique design that suits your product and resonates with your brand’s voice tone.

And remember, it takes a village to launch a new product; that’s why you must always focus on collaboration and execution of your launch strategy.

Whether in-person, online, or hybrid, product launch events develop an influential influx of sales and establish our momentum for the brand to expand its opportunities and reach a wider audience.

Rayed is passionate about marketing and interested in learning new ways to hack (legally) marketing platforms to help businesses achieve growth using unconventional methods. Prior to starting Orion, Rayed has worked in various marketing positions and spent millions of dollars across different ad platforms.

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11 Most Inspiring Virtual Product Launch Event Examples & Ideas

Table of Contents

Virtual events have emerged as an effective way to introduce new products to a global audience. 68% of B2B marketers say that most lead generation comes from virtual events. In this guide, we’ll explore a range of successful online product launch examples that have captivated audiences and inspired innovation. By understanding what inspiring brands have done in their product launches, you can take your plan, your strategy, and your ideas to the best level.

Explaining the Purpose of Online Product Launch Event

The purpose of a product launch event is to introduce a new product to the market. A survey by Lab 42 indicates that 21% of people buy new products as soon as they come out compared to 63% who prefer to buy them once they have been out for a while.

Therefore, product launch events serve as a strategic tool to generate significant leads and excitement around the product. It offers a platform to educate and inform the target audience about the product’s unique features, benefits, and ability to address their specific needs or challenges.

Furthermore, a product launch event plays a crucial role in building brand awareness and reinforcing the brand’s identity and values. It positions the new product within the context of the brand’s broader mission and helps establish a consistent brand narrative. This cohesive messaging can enhance the brand’s credibility and authenticity in the eyes of consumers. 

Moreover, a successful product launch event often involves interactions with the audience, whether through Q&A sessions, demonstrations, or surveys. This engagement allows companies to gather valuable feedback, insights, and reactions from potential customers. Feedback helps improve the product and fine-tune marketing strategies to better resonate with the target market.

Top Successful Online Product Launch Event Examples

Virtual product launch events have become increasingly popular. More than 80% of event organizers have reached a wider audience with virtual events. Here are some top online product launch event examples that can inspire your own product launch:

#1 Apple’s Virtual iPhone Launch

Apple’s product launches are highly anticipated online product launch success stories globally. They usually take place at the Apple Park campus, but during the COVID-19 pandemic, they shifted to a virtual format. Apple creates pre-recorded presentations that showcase new products, such as iPhones, iPads, and MacBooks. These presentations broadcast live and are available for on-demand viewing. The events feature live demonstrations of new product features and capabilities, often presented by Apple executives. They also include video testimonials and app demonstrations. The live-streamed events attract a global audience, allowing viewers to engage through live chats, comments, and social media discussions. 

#2 Tesla’s Cybertruck Unveiling

Tesla’s virtual product launch for the Cybertruck garnered immense attention due to its innovative design and Elon Musk’s charismatic presentation style. The event was a mix of live-streamed presentations, interactive 3D renderings of the Cybertruck, and live chats for audience interaction. Elon Musk unveiled the Cybertruck with a live demonstration of its durability and strength by striking the vehicle with a sledgehammer and demonstrating the shatterproof glass. This is one of the virtual product launch event case studies that created excitement through a combination of technology, live demonstrations, and Musk’s engaging personality.

#3 Samsung Galaxy Unpacked

Samsung’s Galaxy Unpacked is one of the successful online product launch examples known for its cinematic presentations and product showcases. The virtual product launch events include pre-recorded video segments, live streaming of product announcements, and interviews with designers and developers. They often feature celebrity guests or brand ambassadors to add excitement. For example, a famous basketball player might demonstrate a game on the new Galaxy device. Samsung uses interactive elements, like 360-degree videos, to provide an immersive experience for the audience. 

#4 Meta Quest 3 Launch

Oculus, a division of Meta (formerly Facebook), launched the Meta Quest 3 , a virtual reality headset, with a virtual event. The event combined live-streamed presentations with interactive 3D renderings and simulations. Oculus used this format to showcase the headset’s capabilities by placing attendees in virtual environments. Live demonstrations included users wearing the Meta Quest 3 and interacting with VR applications, demonstrating its immersive experience. 

#5 PlayStation 5 Reveal

Sony’s online product launch success story for the PlayStation 5 included both live and pre-recorded elements. The event showcased game trailers, developer interviews, and a first look at the PlayStation 5’s design. It provided gamers with an in-depth look at the console’s capabilities and game lineup. Sony’s event generated excitement by revealing highly anticipated gaming titles and hardware features.

#6 Amazon Prime Day Concert

While not a traditional product launch, Amazon’s Prime Day Concert serves to promote its Prime Day deals and offerings. The event features live musical performances by top artists and celebrities. It also includes appearances by well-known personalities. Amazon leverages the event to engage with its Prime members and create buzz around its annual sales event. 

#7 Adobe MAX Conference

Adobe MAX is an annual conference that focuses on creativity and innovation, featuring product announcements and updates. The event transitioned to a virtual format during the COVID-19 pandemic, utilizing a platform that offers a mix of live and pre-recorded sessions. Adobe MAX is one of the most successful virtual product launch event case studies that included keynote speeches, and sessions on Adobe software where attendees can explore new features. Interactive elements such as Q&A sessions, live chat, and virtual networking opportunities are integrated to engage with attendees.

#8 Nike’s Virtual Air Max Day

Nike celebrating Air Max Day is another successful online product launch example to showcase their iconic Air Max shoe line. The event featured live-streamed discussions with designers, giving insights into the design process and history of the Air Max. Attendees could take virtual tours of Nike’s design studio, gaining a behind-the-scenes look at the creative process. Nike incorporated interactive product customization experiences, allowing attendees to personalize their own Air Max shoes. 

#9 IBM Think

IBM Think is IBM’s annual conference, focusing on technology innovation and solutions. The event moved to a virtual format, offering a comprehensive online experience. IBM Think includes live-streamed keynote speeches, technical sessions on emerging technologies and trends, and panel discussions. An interactive platform is used to facilitate engagement, allowing attendees to ask questions during sessions, participate in live polls, and connect with IBM experts. 

#10 Google Launch Night In

Google hosts a 30-minute virtual product launch event to announce its latest products. Google revealed the arrival of the new Pixel series phone, making it a successful online product launch example. It also presented new Chromecasts and Nest Audio smart speakers using pre-recorded, high-production videos.

Pre-recorded videos allow you to edit mistakes and glitches so that your virtual product launch can be successful when broadcast. It eliminates the likelihood of last-minute failure and embarrassment when presenting a new product to a live audience.

Most companies use pre-recorded sessions and presentations to offer a seamless experience, free from technical glitches. 

#11 Dreamforce by Salesforce 

Dreamforce is another massive annual event that comes into online product launch success stories. Salesforce gathers its community to honor all trailblazers. Millions of people from all over the world go to share their success stories and learn from one another.

It provides online live streaming so that participants may experience the product launch event as if they were there in person. It provides guidelines on how to make the most of the virtual experience on its event website.

Salesforce used social media to expand its conference to include over 2,000 sessions. Its event planners encourage user-generated content (UGC) and comments by using hashtags. They encourage the entire audience to use the hashtag. This makes millions of people tag their event. No wonder this virtual product launch event example went viral among the audience. 

10 Creative Product Launch Event Ideas

Product launch events in the virtual format couldn’t be successful without creating buzz and anticipation. You have to have unique ideas to implement in your event to make it more engaging and exciting for the audience. Let’s look at some of the most effective product launch event ideas that sell:

1.  Collaborate with Social Media Influencers

Collaborate with social media influencers who align with your product and target audience. They can create anticipation through sneak peeks, unboxings, and reviews. Allow influencers to share their insights. Their presence can attract a large audience and add credibility to your product.  

2. User Generated Content Contest

Encourage attendees to create user-generated content related to your product. This could include videos, reviews, or social media posts. Offer prizes or recognition for the best submissions. User-generated content can amplify your product’s reach. 

3. Virtual Product Launch Party:

Create a lively and engaging virtual launch party where attendees can socialize, network, and celebrate the product launch. You can include live music, entertainment, and interactive activities to keep the atmosphere festive and fun.

4. Create Interactive Virtual Tour:

Create an immersive 3D virtual environment where attendees can explore different aspects of your product. This could be a virtual factory tour, a 3D rendering of your product, or even a virtual store. Attendees can navigate this space to access information, videos, and interactive product demos. 

5. Create Product Teasers and Countdown

Build anticipation by releasing teaser videos or images leading up to the event. You can use social media, email marketing, and your website to share these teasers. Another creative product launch event idea is to start a countdown timer on your landing page to remind people of the upcoming launch.

6. Host Giveaways and Interactive Quiz

Giving a chance to win contests and giveaways sounds is one of the best virtual product event ideas. It is highly appealing to attendees and encourages more participation. Contests in the form of games, or lucky draws that make contestants interact with your brand have the potential to go viral among netizens. You can also develop an interactive quiz that helps attendees discover which features or aspects of your product are most relevant to them. This can personalize the experience and guide potential customers toward the most suitable product options. 

7. Product Storytelling Documentary:

Produce a documentary-style video that takes viewers behind the scenes of your product’s development. Share the challenges, innovations, and dedication that went into creating the product. This narrative-driven approach can help attendees connect with your brand and product on a deeper level. 

8. Virtual Product Demo Booths:

Set up virtual demo booths for different product features or use cases. Attendees can explore these booths at their own pace, watching demonstrations and asking questions through live chat or video conferencing. 

9. Share Customer Case Studies

Showcase real customer testimonials and case studies that highlight the benefits and impact of your product. Hearing success stories from peers can be very persuasive. 

10. Product Launch Podcast Series:

Create a series of podcast episodes leading up to the launch, featuring interviews with team members, industry experts, and early users. This can provide in-depth insights and build anticipation.

How to Host a Successful Online Product Launch Event

Organizing a successful online product launch event requires careful planning and execution. Here is a step-by-step guide to help you organize a successful online product launch event: 

Set Clear Goals and Objectives:

Define what you want to achieve with the product launch event. This could include goals like increasing brand awareness, generating leads, making sales, or collecting customer feedback. Having clear objectives will guide your planning and help you measure success. 

Select a Virtual Platform:

Choose a reliable virtual event platform or software that suits your needs. Ensure it supports features like live streaming, chat, Q&A, polls, and breakout sessions if required. Test the platform thoroughly to avoid technical issues during the event. 

Create Compelling Content:

Develop engaging video content that revolves around your product. Video content is booming in the world, and enhance your videos by utilizing a  video maker  to produce high-quality demos and testimonials, showcase your product’s features and benefits through behind-the-scenes videos, and use interactive elements like polls and quizzes. Craft a compelling narrative that keeps attendees interested.

Build Hype and Anticipation:

Start promoting your event well in advance through various marketing channels such as email, social media, your website, and industry-specific forums or groups. Use teaser content to build anticipation and excitement. 

Invite Key Stakeholders:

Identify and invite key stakeholders, including influencers, industry experts, loyal customers, and partners, who can help amplify your message and credibility. 

Plan for Engagement:

Incorporate interactive elements throughout the event to engage attendees. This could include live Q&A sessions, polls, chat rooms, and interactive product demos. Encourage audience participation and interaction.

Do a Dry Run:

Before the actual event, run a full-scale dry run with your team to simulate the event and identify potential issues or areas for improvement. 

Monitor and Respond in Real-Time:

During the event, have a dedicated team to monitor chat and social media channels for questions and comments. Respond promptly to inquiries and feedback. 

Collect Data and Feedback:

Use analytics tools to track attendee engagement, conversion rates, and other relevant metrics. After the event, send out surveys to gather feedback and learn from the experience. 

Follow-Up and Nurture Leads:

Immediately after the event, follow up with attendees. Send them recordings of the event, additional resources, and personalized messages based on their engagement during the event. Use this opportunity to nurture leads and convert them into customers.  

5 Best Practices for Product Launch Event Hosting

Virtual product launch events require careful planning and execution to be successful. Here are the top five best practices for organizing a virtual product launch event: 

1. Start Early and Plan Thoroughly:

Begin planning your virtual product launch event well in advance. Give yourself enough time to create content, build anticipation, and iron out technical details. Thoroughly plan the event agenda, including the timing of each segment, interactive elements, and contingency plans for technical issues. 

2. Engage and Interact with the Audience:

Interactivity is key to a successful virtual product launch event. Engage the audience through live Q&A sessions, polls, chat rooms, and real-time feedback. Encourage attendees to ask questions and participate actively. Engaging with the audience not only keeps them interested but also helps you gather valuable insights. 

3. Invest in High-Quality Production:

Ensure that your event looks and sounds professional. Invest in good lighting, audio, and video equipment to enhance the production quality. Use a reliable virtual event platform that supports live streaming and offers technical support if needed. A well-produced event reflects positively on your brand. 

4. Prioritize Accessibility and Inclusivity:

Make your virtual event accessible to a wide range of participants. This includes providing closed captions or transcripts for videos, ensuring compatibility with screen readers, and accommodating different time zones if your audience is global. Make it easy for attendees to join and participate.

5. Conduct thorough Rehearsals:

Prioritize rehearsals to ensure all technical aspects, including audio, video, and streaming, work flawlessly. This will help prevent disruptions during the live event and ensure a professional presentation.

Virtual product launch events offer several advantages, including cost-effectiveness, the ability to reach a broader audience, flexibility in presentation formats, and the capacity to engage with attendees through interactive features.

A successful virtual product launch event should include elements such as compelling presentations, live demonstrations, interactive features like Q&A sessions or polls, engaging content, and effective marketing to attract attendees.

You can do product launch event promotion through multiple channels, including social media, email marketing, your website, and partnerships with influencers or industry publications. Create compelling teasers and incentives to generate interest.

A versatile content writer with a knack for writing on diverse tech niche and always striving to evolve in the digital age.

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Planning a Virtual Product Launch Event: Tips & Ideas

Danny stefanic.

Hey! I’m Danny Stefanic, the CEO and Founder of MootUp. It’s great that you’re interested in virtual and hybrid events. If you’d like to explore MootUp in more detail, click here and I’ll organize a private guided tour.

Are you looking for a way to introduce your product or service to the world in an innovative and engaging manner? A virtual product launch event may be just what you need. Virtual product launch events are becoming increasingly popular as businesses look for ways to engage their audiences online, with minimal effort and cost.

With our assistance, you can craft an unforgettable virtual product launch event by learning best practices for hosting one, exploring creative ideas to make it stand out from the crowd and devising strategies to measure its success. With our help – plus some hard work on your part – you can create an unforgettable experience.

Table of Contents:

What is a virtual product launch event, pre-event planning tips:.

• Best Practices for Hosting a Virtual Product Launch Event .

A. Interactive Experiences for Attendees:

• Strategies for Measuring the Success of Your Virtual Product Launch Event .

How do you celebrate a product launch virtually?

How do i host an online launch event, what is the purpose of product launch event, what is virtual launching.

• Conclusion .

A Virtual Product Launch Event is a digital event that introduces and promotes a new product or service. It typically involves a live presentation, interactive activities, Q&A sessions, and other elements designed to engage the audience and showcase the product. These events aim to generate interest in the product among potential customers and build brand awareness.

The benefits of hosting a virtual product launch event include increased reach due to its online format, cost savings compared to traditional in-person events, and enhanced engagement opportunities for attendees through interactive features such as polls or chatrooms.

Moreover, these sorts of gatherings are optimal for introducing items universally since they can be gotten to from any place with a web association.

An online product introduction can be an effective tool for introducing a new offering to the public. Thorough preparation and implementation can make the product launch a great success for your organization. Next, we will explore how to plan and execute a successful virtual product launch event.

“Introduce and promote your new product or service with a virtual product launch event. Reach more customers, save money, and engage attendees worldwide with interactive features.” #VirtualProductLaunch #DigitalEvent Click to Tweet

How to Plan and Execute a Successful Virtual Product Launch Event

Successful virtual product launch events start with a well-thought-out plan. To ensure your event is successful, it’s important to consider the following pre-event planning tips. First, determine the goal of your event and how you will measure success.

This will help guide all other decisions related to your event, such as choosing the right platform, creating engaging content, and utilizing technology for an enhanced experience. Additionally, create a timeline that outlines each step in the process, from initial promotion through post-event follow-up. Finally, build relationships with vendors who can provide support services like catering or technical assistance.

Before commencing, ensure all needed apparatus is set up and prepared. During your presentation, engage attendees by posing thought-provoking questions and providing interactive experiences where possible; this will help keep them hooked throughout your product launch.

Lastly, assign someone to monitor social media channels for feedback from viewers so that any issues can be addressed promptly while also taking note of positive comments, which can later be utilized for promotional purposes. By employing these strategies you’ll ensure a successful virtual product launch.

After executing a successful virtual product launch event, it is important not to forget what comes next – post-event follow-up. Take some time after completing all activities associated with launching a new product or service online to review data collected during the course of hosting an online gathering, such as website analytics metrics (ease and speed) and user engagement rates (time spent).

This information will help inform future marketing strategies and identify areas where improvements could be made within existing processes moving forward into subsequent events hosted virtually or hybridly in metaverse platforms.

Additionally, use any positive comments gathered from viewers during live streaming sessions along with photos/videos taken at various points throughout proceedings towards promotional materials; this serves a twofold purpose: firstly, it reinforces brand identity amongst current audience members whilst simultaneously appealing to potential customers via visual storytelling methods employed by leveraging social media outlets strategically.

You can organize and carry out a successful virtual product launch event using the advice provided in this article. Subsequently, we will examine hosting techniques to make your event captivating and compelling.

Key Takeaway: For a successful virtual product launch event, it is important to plan ahead and ensure all necessary equipment is set up before the show. During the presentation, engage attendees with interactive experiences while monitoring social media for feedback from viewers. Finally, review data collected while hosting an online gathering and leverage positive comments gathered towards promotional materials after “the dust has settled”.

Best Practices for Hosting a Virtual Product Launch Event

Choosing the right platform for your virtual product launch event is essential to its success. It can be daunting to pick the right platform for your virtual product launch event, with a multitude of options available.

To make an informed decision, examine scalability, user experience, cost, customization capabilities, and other services or software integrations. Additionally, look into features like customization capabilities and integrations with other services or software. By taking the time to research various platforms thoroughly before committing to one, you’ll be able to choose the perfect fit for your event.

Creating engaging content for your audience is key when hosting a virtual product launch event. To keep attendees engaged throughout the presentation or demonstration of new products or services, use visuals such as infographics and videos and interactive elements like polls and quizzes.

Additionally, ensure you provide detailed information about each item being launched while highlighting any special offers associated with them. By providing an engaging atmosphere, the presentation of new products or services can be more memorable.

Utilizing technology can enhance any virtual product launch event by making it more interactive and immersive for attendees. For a more interactive and immersive virtual product launch event, one can use AR or VR tech to give people the ability to inspect products from their own homes without being physically present.

Setting up 3D models of products on screen during presentations gives people a more realistic view of what they are seeing than if they were looking at flat images alone. Live streaming events through social media channels allow those who couldn’t attend virtually to have access and provides additional opportunities for promotion leading up to the day of the actual launch itself.

Finally, incorporating AI-driven chatbots into live Q&A sessions enables organizers to quickly answer questions from participants, saving time and resources while providing valuable insights into customer interests and preferences in real time.

Adopting the strategies listed above can guarantee a triumphant virtual product launch. Creative ideas are also important for ensuring attendees have an enjoyable experience – let’s explore some of these now.

Key Takeaway: Selecting the correct platform for your virtual product launch can be daunting, with numerous possibilities to consider. To create an engaging experience for attendees, use visuals, interactive elements, and advanced technology such as ARVR or AI-driven chatbots to make the event more immersive.

Creative Ideas for Your Virtual Product Launch Event

When it comes to virtual product launch events, creativity is key. It’s important to create an engaging experience for attendees that will leave them wanting more. To ensure your virtual product launch event is memorable, consider incorporating innovative elements to captivate and excite attendees.

Keep attendees engaged by providing interactive experiences such as polls, Q&As, and games throughout the event. This allows attendees to connect with each other and interact directly with your brand in real time.

For a truly immersive experience, consider incorporating virtual or augmented reality elements. Additionally, using live streaming technology like WebRTC can enable two-way communication between participants so they can ask questions and receive answers in real-time during presentations or panel discussions.

Unique branding tactics such as creating custom logos or avatars to symbolize your company’s identity, displaying striking visuals on screens throughout the venue (or online), and incorporating branded merchandise into giveaways and swag bags sent ahead of time will help ensure that your brand remains at the forefront of attendees’ minds even after they have left.

In addition, utilizing interactive elements like polls, Q&As, and games can keep guests engaged during the event. At the same time, two-way communication technology like WebRTC allows for real-time questions and answers between participants in panel discussions or presentations.

Creative ideas for your virtual product launch event can help you create an engaging experience that will draw in potential customers and keep them interested. By setting goals, tracking metrics, and analyzing results, you’ll be able to measure the success of your virtual product launch event more effectively.

Key Takeaway: To stand out from the crowd, consider crafting an engaging experience with interactive components such as surveys, Q&A sessions, and activities. Utilize unique branding tactics like custom logos or avatars along with two-way communication technology like WebRTC for real-time questions and answers between participants.

Strategies for Measuring the Success of Your Virtual Product Launch Event

Measuring the success of a virtual product launch event is essential for ensuring that you reach your goals and objectives. Setting clear goals and objectives prior to the event will help you track metrics and analyze results more effectively.

When setting goals, it’s important to consider quantitative and qualitative measures such as attendance, engagement, sales conversions, customer feedback, brand awareness, etc. Once these are established, tracking metrics throughout the event can provide valuable insights into how successful it was.

When tracking metrics during an event, there are several key areas to focus on: audience size; the number of views; peak viewership times; content engagement (likes/comments/shares); conversion rates (number of leads generated or purchases made); social media impressions; website visits; press coverage received, etc.

Close scrutiny of the metrics should be maintained in order to address any difficulties and optimize outcomes promptly. Additionally, analyzing post-event data can reveal further insights about attendee behavior and preferences which can then be used to inform future events.

Finally, measuring success isn’t just about looking at numbers – it also involves gathering feedback from attendees about their experience at the event itself, as well as their opinion of your brand afterward.

This type of qualitative data provides invaluable insight into what worked well or didn’t work so well during the virtual product launch event, helping to ensure that future events run even more smoothly than before.

“Measuring the success of a virtual product launch event? Focus on audience size, content engagement, conversion rates & more. Analyze post-event data for further insights and gather feedback from attendees to maximize success.” #VirtualEvents #ProductLaunch Click to Tweet

FAQs in Relation to Virtual Product Launch Event

Virtual product launches can be celebrated in a variety of ways. Event professionals can create and host virtual or hybrid events in the metaverse using a no-code platform.

This allows for interactive experiences such as 3D tours, immersive game shows, and augmented reality activities that will engage attendees worldwide. Through this platform, organizers can access features like ticketing systems, analytics tools, live streaming capabilities, and more to ensure their product launch is successful without physical limitations.

To host an online launch event, you’ll need a no-code platform that supports virtual and hybrid events in the metaverse. First, create your event page with custom branding to reflect the purpose of your launch.

Then invite attendees through email or social media platforms like Twitter and Facebook. Once they register for the event, use features like polls, chat rooms, and Q&A sessions to engage them during the presentation.

Finally, ensure all technical requirements, such as audio/video streaming quality control and security protocols, are taken care of before launching your event.

A product launch event is an occasion for businesses to unveil their latest offerings, generate buzz and build brand awareness while connecting with key stakeholders. The event serves as a platform to present the company’s offerings, stir up enthusiasm for the launch, garner media attention, foster brand awareness and make contacts with important people.

By delivering engaging content that resonates with attendees and highlighting the unique features of their products or services, companies can effectively drive sales while creating positive associations in the minds of consumers.

Virtual launching creates and hosts virtual or hybrid events in a 3D metaverse. It involves building an immersive, interactive digital environment where attendees can engage with each other, access content, and participate in activities.

Virtual launching requires no coding knowledge and allows event professionals to create engaging experiences tailored to their specific needs quickly. By leveraging cutting-edge technology, event organizers can provide guests with memorable experiences while adhering to safety protocols.

A successful virtual product launch event can be a great way to reach potential customers and build excitement around your new product. With the proper preparation, inventive concepts, and techniques for evaluating success, you can craft a captivating virtual experience to make your brand stand out.

Following best practices for hosting a virtual product launch event will ensure your message is heard loud and clear – making it easier to drive sales of your new products or services.

Discover the power of MootUp and easily create your own virtual or hybrid event in the metaverse. Our no-code platform will help you launch a successful product without any technical experience required.

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How to Create a Product Launch Roadmap: 10 Tactics & Examples

Learn how to use a product launch plan to get your teams on the same page, communicate with users, and realize your product goals.

The launch of a new product or feature is a stressful time for a company, particularly for Product Managers and Product Marketing Managers. You want a successful launch that acts as a springboard for new deals and helps the sales team move leads into the pipeline. For that to happen, your team needs to decide which strategies to execute and which to ditch.

How to create an effective product launch plan? We’re about to walk you through the actionable steps that will help you prepare for the launch and keep your whole team on the same page.

Start with customer research – ask your existing users or potential customers for their feedback. Understand their needs and pain points before you go into planning a launch strategy.

Create actionable goals for your product launch. Instead of focusing on one end goal, break it into smaller goals for each phase.

Visualize your product launch on a timeline . Depending on the scope of your launch, you can prepare customer journey maps, product roadmap, launch plan or a roadmap, and more assets as needed. See the examples and templates below 👇

Define roles and responsibilities for everyone on your team, and keep communication clear across teams within your org.  

Use a product launch checklist to break bigger tasks into actionable steps and make sure all relevant steps are covered.

Keep your launch plan flexible to be able to quickly address all the changes along the way, especially if you work in an agile environment.

What is a product launch plan all about? #

A product launch plan is a document that details the tasks and timelines behind getting users to interact with your new product or a new feature. It is an essential part of any marketing strategy behind a new product.

Creating a solid product launch plan will make it easier to identify your goals, set out your strategy, and designate tasks for different teams and members. It sounds like this one document has a lot to cover, but with a good online roadmap maker , you can design a roadmap that will help you implement your launch strategy and get your whole organization aligned around a single source of truth.

10 tactics to create the product launch plan that your new release deserves #

When in the planning process for your next product launch, you need to ensure that all bases are covered. Start from customer and UX research then progress steadily through all other key actions, like adding milestones and checklists. Here are our top tips for product management team success with their product launch plans.

1. Start with customer research #

Your product roadmap is focused on a specific goal: the launch of your product. But getting there requires high-level feedback from the target audience of your launch, and the chief among them are your customers.

Though this may seem like a labor-intensive task, product launches will not be complete without asking your customers for their thoughts on product features you have produced so far, and what they wish you would do differently.

Here at Chameleon , we add beta users of new products and features to our Slack channels to have a direct line of communication for support, bug hunting, and—as a great end result—improving feature adoption among beta users.

👉 Check out this interactive demo to explore how Chameleon Microsurveys help streamline in-app feedback.

Have you had customers who weren’t happy with how a product worked? Find out before creating your roadmap. Applying firmographic segmentation strategies to shape your ideal customer profiles and knowing what makes customers happy will help you map out the customer journey , organize your launch, and streamline the further development of your product.

The above example of a customer journey map outlines what the process for customers is now and how it can be changed in the future. A chart like this could be the starting point for creating a plan for your new product launch.

Depending on your customer journeys, you can decide the scope of your launch and iterate your product roadmap. Also, don't forget to validate it with your users first .

🎬 Webinar: Validating Product Roadmaps With Your Users

Learn how to validate new product ideas and solutions with user feedback in this webinar with Maze

2. Create actionable product launch goals #

With customer research complete, you also need to think about what kinds of goals you have to outline to complete your product launch formula . But, more importantly, you need to decide what does and doesn’t impact your overall goal.

💡 Take a look at the series of best practices on how to announce a new feature , along with a specific framework to make this section even easier.

A little bit of analysis is needed for this phase of your roadmap. Dive into your product analytics to find which product goals, marketing goals, and sales goals to achieve. Then, list out the key performance indicators (KPIs) for each goal. What resources do you need, and how much effort and man-hours are required?

Once you have the answers to these questions, then understand what launch activities you have to undertake to achieve your goals.

3. Organize your product roadmap template #

Using a roadmap template can help you visualize your product strategy and save time. For example, you can start with Roadmunk's roadmap templates with a swimlane or a timeline view.

Once you have chosen a roadmap format that suits your needs, you can add your brand identity. According to the latest branding statistics , high-level branding is a necessity for both external and internal company communications. And, it's particularly important for launches since they often involve both employees and customers.

With your branding in place, you should be looking at choosing a select set of icons as a visual reference in your launch roadmap. Icons are a simple, yet poignant tool for sharing and organizing information effectively. Icons also remove the need for adding long paragraphs to explain a subject, as you can see in the example below.

4. Expand your roadmap color palette #

Visuals like icons help better with recall, as do colors. Using a set of contrasting colors in your roadmap will make information stand out and lead to people remembering points better. Using a unique color palette is also an effective way to add personality to your brand . You can also use colors to demarcate sections or phases of the product launch. This will make it easier for your team members to access the section most relevant to them.

Alongside a varied color palette, you should also use shades of colors, especially if you only have access to a limited color palette. You can see in the roadmap below how shades of a single color have been used to create sections.

By using shades of the same color, you can expand the number of colors you can use, while still remaining minimalist.

5. Create a product launch plan index #

An index provides a brief description of what your plan is all about and which ideas you are looking to implement. It also outlines the various phases of the launch. You can choose to show this in a variety of ways: as a standard index, a timeline, a mind map, a graph, or a table.

For anyone reading your plan, an index will ease them into the project and give them the lay of the land before they begin working.

6. Add milestone highlights #

A product roadmap, especially one for a significant new product or feature launch, is likely to cover a lot of information no matter which roadmap format your choose. If you want to hold your teammates' attention, make sure the document is skimmable.

The modern human is increasingly busier and more overloaded with information than ever, and our attention spans have decreased as a result. We're used to skimming over headlines in our social media feeds, and quickly scanning through any articles we do click on.

Add visual hierarchy to your roadmap by pinpointing the salient points you need team members to focus on and highlighting them. You can achieve this in a number of ways - you can use bold or italics, break sections down to include more subheadings, or underline key phrases so they are immediately noticeable, as you can see in the example below.

What you will also have noticed is that these highlights don’t only extend to headings or subheadings; you could emphasize different words and phrases within the body text of your product roadmap. This will ensure that your teammates know exactly what is the most pertinent information they need to get from that section.

7. Add calls to action #

Product roadmaps have sections that are relevant to some staff members, but not others. But you don’t want the team members who aren’t involved in every step of the product launch to miss key deadlines or deliverables, which is why you need to include calls to action across your roadmap.

Instead of focusing on one end goal—the launch of the actual product—break down your phases into smaller goals and include a call to action for each of them.

For every phase of the project, include a section about what needs to be achieved or produced by the end of it. Use the aforementioned ways of highlighting text to make this call to action stand out to the reader.

Including calls to action, every step of the way will make the end goal feel more achievable, while also making your roadmap relevant to those who may not be involved in every aspect of the new product launch.

8. Visualize your product launch timelines #

A great way to structure your roadmap is by creating a timeline. Using a simple timeline maker tool or taking advantage of timeline infographic templates , you can design a timeline that shows every step of your product launch with the amount of time required for each phase. You can also include what needs to be achieved within each phase.

You can see in this timeline roadmap below how each step towards the goal has been clearly outlined.

A timeline is a great way to show a project at a high level so everyone has a clear understanding of what needs to be achieved and by when.

9. Use a checklist #

Aside from timelines, checklists are also one of the great product management tools to use in your product roadmap planning. Checklists break down a massive project, like a product launch, into smaller actionable tasks that can be achieved and marked off when completed.

This will help you ensure none of the important steps are missed. For example, as you prepare for your new product release, make sure that your Product Marketers are working along to prepare product announcements for different channels, including emails , blog posts, and in-app messages .

A checklist will require some work to create as it needs bigger goals to be broken down into its minutest components. But once that part is decided, the checklist will make it so much easier for everyone involved in the project to manage their workload.

Look at this checklist below which breaks down a marketing campaign into smaller, achievable tasks.

Checklists also make the Product Manager’s job better; they will no longer need to keep following up with colleagues about whether or not tasks have been completed. A quick glance at the checklist will tell you everything you need to know, so you can move on to the next task. Using a specialized tool like ProductPlan also makes sharing a roadmap overview an easy task.

10. Include dates to be updated #

A project as big as a product launch will require many hands to be involved from different departments. Not everyone will be privy to changes or updates made to the plan—and we all know that plans are constantly subject to change. You don’t want someone to be working off of redundant information, but you can hardly email every single person about every slight change on your way to the big launch date.

This is why a successful product launch roadmap needs to have a section that includes the date it was last updated. This doesn’t need to be overly large or interfere with your design. You can choose to tuck it away in a corner—but make it visible enough that everyone can easily notice it when they look at the roadmap. And, of course, keep your roadmap flexible to be able to quickly address all the changes along the way, especially if you work in an agile environment.

Also, the important thing to remember is that everyone is looking to this one document for their workflow so they need to know when things have changed. A key aspect of product management skills is ensuring that everyone is on board and in the know at all times.

Adding a small note about the date it was last updated will make it easier for everyone to work, and save you the hassle of coordinating endless email exchanges. This will also help you manage your product launch email campaign.

Wrapping up product launch planning #

With a few key tactics, you can create a product launch plan that is succinct, informative, and goal-oriented .

You need to do a little bit of research, make sure that your roadmap is easy to skim through without losing out on the salient features of the project, and keep in mind that the ever-changing nature of a live project needs to be reflected.

Incorporate the building blocks of your plan into a roadmap for a successful product launch. And don't forget to prepare positioning messages and in-app messages that will help your users realize the value of your new product quickly.

Boost product adoption with in-app messaging

Get started free with Chameleon and harness the power of product tours, tooltips, checklists, and surveys.

This article is written by Ronita Mohan, content marketer at Venngage , the online infographic and design platform. Ronita specializes in writing about visual content, online engagement, and digital marketing. All images in the article are sourced from Venngage.

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How to Plan a Product Launch Event

Whether you’re opening a gym at a new location or going live with the latest smartphone app, a successful product launch can do wonders for sales and all-around brand awareness. Launch events are a great way to celebrate all of the hard work that goes into creating new products. They build hype around your product, helping to spread the word to more potential customers online and in person. They can also increase brand loyalty by making customers feel more involved with your product. 

Creating and hosting a launch event to showcase your product is easier than it sounds. Check out this guide for a step-by-step product launch strategy. We’ve got everything you need to know, from picking a theme to broadening your audience.

What is a product launch event?

A product launch is an event for guests to find out about – and even get hands-on with – a new product. Launch events are linked to the product they’re about, such as a fashion show for a new line of clothing, or a showcase at a tech conference for the latest gadget.

What is the objective of a product launch event?

By showing off your new product at an event, you can build up excitement and expand your customer base. Launch events can boost sales of your new product by increasing brand awareness and interest. Product launches help to generate hype online, expanding your reach even further afield.

What should a product launch include?

While every launch should be product-specific, there are some key things to include in your event:

• Great marketing to broaden your audience
• A date and time that works for guests
• A venue that helps to show off your product
• Entertainment for event-goers
• Decor that fits with your branding
• Opportunities for guests to engage with the product
• Incentives for guests to post about the event on social media
• A theme to link it all together

Creating your product launch plan

Wondering how to h ost a product launch? The key is in having a detailed plan. Working out what you want for your product launch and how you’re going to achieve it is the best way to keep things running smoothly in the run-up to the event and on the day.

Good event planning helps increase awareness of your event, meaning more guests on the day, and more people who hear about your product. Another thing to include throughout your product launch plan is ways to make sure your event – and the marketing for it – delivers the right message about your product.

In this section, you’ll find top tips for creating every part of your product launch plan, from getting your venue and budget sorted to picking the perfect theme.

Choose a theme for your product launch

Linking your launch event to a theme helps to showcase your product and create a cohesive feel for the whole occasion. Your theme can form part of the event décor, merchandise, and even the venue, so it’s important to pick one that will resonate with your guests and highlight your product.

There are a few key things to think about when it comes to choosing a theme. Check out these product launch ideas from Eventbrite for more inspiration.

Focus on your audience or customers

Your theme should help to engage your audience or customers. Think about who they are and what will interest them. Video game fans coming to celebrate a new game might get excited for an event themed around a character or location from previous games, while focusing on books or stories could work well for an event aimed at primary school teachers.

Keep your goal in mind

What are you trying to achieve with your product launch event? Whether you’re hoping to boost sales of your new product or grow your social media following, set some goals for your launch and make sure your theme helps you hit them.

Make sure your theme is relevant

Clearly link your theme to your product or industry. If people can instantly connect the event to your company and your product, they’re much more likely to think positively about it in future. Bear in mind your target audience too, and make sure your theme resonates with them.

Make it newsworthy

The more you can get people talking about your new product, the better it will do. Pick a theme that helps to drive up the hype and encourages people to post about your event on social media to maximise chat about your new product.

Set a workable budget

A realistic budget is key to any product launch plan. You don’t want to have to cancel or scale down your product launch ideas at the last minute to make the spreadsheet balance. Coming up with a budget early on will help you to decide on the best venue for the event, work out how many attendees you can host, and plan what entertainment and catering you can include. Check out our guide to event budget planning for more top tips.

Plan the type of event

Product launch events come in all shapes and sizes, from concerts to conference-style product demos. When it comes to deciding what type of event your product launch will be, think about what will best showcase your product to your target audience. If you’re celebrating a new gadget or game, structure your event so attendees can try it out. For the launch of a food or drink item, a party with tasters works well. If your product is more business-focused, why not host an evening dinner with relevant presentations? Whether you go for a craft workshop or a dance performance, link it to your product to keep guests engaged.

Choose your venue

A great venue will add atmosphere to your event without stealing the show from your product. Why not take a look at some eye-catching location ideas ?

Choose a venue that works for the brand

If your product directly links to a location, host your launch there. Launching a new hair product? Book out a salon. Or, if your product is a service or software that would be best showcased from your store or facility, host the launch there. Upmarket hotels are often good locations for luxury product launches.

Pick an easy location

The easier it is for people to get to your product launch, the more likely they are to come. Think about who your guests are and how they’ll be arriving. Where your guests are coming from can help you work out whether you’re better off being close to an airport or within walking distance from a bustling city centre. Being close to public transport links and having plenty of parking available is always a good plan.

Work out the capacity

Having an idea of how many people you’re expecting is key to booking the right venue. Is your event an exclusive invite-only celebration, or will you be offering tickets to hundreds of people? Will there be VIP invites for your most loyal customers, special guests or influencers and press? Nail down the numbers so you can choose somewhere with the right capacity.

Pick a date and time

Is there a particular day that ties in with your product or theme? Many toy and video game creators launch their products in November to generate maximum hype for the Christmas shopping season. Linking your product launch to a specific national day or time of year helps to drive up interest and get people talking.

When it comes to choosing a day and time, think about what will work for your attendees. For a product aimed at teenagers and young adults, host your launch at the weekend when they’re not at school or work. If your product is aimed at professionals, an evening event outside of office hours might work best.

Consider food and drink

There are lots of options for providing food and drink at product launches, from simple teas and coffees to lavish three-course meals. Think about what fits with your budget, theme and venue, and what will work for your audience.

Food and drink isn’t essential for every product launch event. If it’s not going to add to your theme or impact attendees’ experienc es , you might decide it’s not worth including. Check out this guide from Eventbrite for tips on when and how to include food and drink in your product launch event.

Book your entertainment

There’s a huge range of entertainment options, so choose one that suits your product and your event. A presentation from your company’s CEO could work well at a business-focused event. Other speakers, from inside your company or externally, could provide engaging entertainment that’s relevant to your product or industry.

If your product suits the format, why not hold a demonstration of what it can do? Alternatively, you could offer guests the chance to try it out themselves, or host workshops to guide them in how to get the most out of your product. Making your launch event interactive and memorable is a surefire way to get guests coming back for more.

Entertainment also helps to make sure your guests make lasting good memories at your event. Music can add to the atmosphere at your event, whether you go for gentle background music, a fun DJ set for the dancefloor, or a performance from a live band. Or you could organise a live performance or play a short film relating to your product. As long as your entertainment helps guests to enjoy themselves and links to your product and theme, it’s adding positively to your launch event.

Why not organise a competition or prize draw at your launch event and reveal the winners towards the end? You could even start the competition on social media before the launch day, or host a contest for the best post using your event hashtag to really get people talking. Branded product merch can make great prizes.

Use décor to create a successful product launch

Décor can make a world of difference in creating the atmosphere you want for your product launch. Well-chosen décor can bring an event to life and even help to get people talking about your product.

Get your brand on display

Your launch event is all about your product and your brand – don’t let anyone forget it. Posters, giant logo sculptures, floor stickers, projections and oversized versions of your product are all options for making sure your brand is on everyone’s mind. Get creative with places to include your logo. If you’re having food or drink, why not get some branded cups or plates? Branded merch items or stickers that attendees can take home also help to spread the message.

Add some drama with lighting

If you’ve got static displays, use lighting to inject some extra intrigue. How you light your event space has a huge impact on the atmosphere, so be sure to give it some thought.

Create shareable backdrops

Balloon arches, sequin curtains and flower walls look great and can create a social media opportunity. Include décor that encourages your guests to pose in front of it and share their pictures – and remind them to use your event hashtag when they do.

Think about the little things

Do you want the furniture at your event to stand out and make a statement, or blend into the background? Make sure everything at your event is helping you achieve the goals for your product launch. Little touches like table decorations at sit-down dinners can help to make guests feel valued, or drum up interest in your product.

Don’t forget the product

Consider how guests at your event will engage with your new product. For consumables like cosmetics, you could give away free mini samples. You could offer a gadget as first prize in a competition at the event, with branded merch such as bags or smaller items for second and third place. If you’re hoping to make sales of your product at the event, consider offering attendees a special time-limited discount to incentivise buying it then and there.

Collaborate to reach a wider audience

Linking up with other brands or artists allows you to tap into their community and following, broadening the range of people with an interest in your event and product. You could collaborate with an artist who could create visual décor for your event or even artwork for a limited edition of your new product. Musicians could give a one-off performance at your event. If you’re hoping to run workshops or seminars as part of your launch, enlist the help of prominent speakers or trainers in relevant industries to offer an exciting learning opportunity.

Build anticipation with your product launch marketing plan

A marketing strategy will help you spread the word about your new product and generate hype for the launch event. Check out this section for top tips and tricks on how to build a buzz using social media.

Create a hashtag

Talking about your product launch across as many different platforms as possible using a hashtag is a great way to spread the word and create excitement ahead of the event. Take a look at our top tips f or creating and using hashtags for events . You can also encourage attendees to use the hashtag during the event to spread the message even further.

Hashtags help to link together social media posts about your event and bring your product launch into focus. Whether sharing an Instagram reel about your new product or making a post on LinkedIn to start a conversation, hashtags get everyone thinking about your product and launch event.

Work videos into your product launch plan

Video content is increasingly popular across social media. Get in on this trend with unboxing videos, product demonstrations or behind-the-scenes sneak peeks to drive up the hype ahead of your launch event.

Create a buzz with a countdown

Social media countdowns drum up more excitement the closer you get to your product launch. They’re especially well-suited to events where you’ll be revealing the product for the first time. Include a countdown clock on your brand webpage and event page, use the countdown feature in Instagram storie s or make daily social media posts counting down in the run-up to the event.

Why not reveal teasing tidbits of information about your product as part of the countdown? Giving more hints about the product leading up to the launch will help to create intrigue.

Spread the word with a contest

Contests can rapidly increase the size of your audience through the power of social media. Try a simple prize draw where you ask participants to follow your account (and any collaborators) or share a post to enter. This helps you to tap into new communities and reach more people. Link the prize to your product or event and get collaborators to share it across their channels too. Check out our best ideas for growing your following with social media contests.

Follow up after the product launch

To maximise the benefits of a successful product launch, make the most of the time right after the event. This is a unique window where you can continue to build hype around your product and drive up sales.

Make the most of social media

Keep creating and sharing posts related to your product in the few days after the event. This acts to remind people who attended of their positive experience, and lets everyone else know what they missed.

Offer purchase incentives

Consider offering a discount or special deal on your product or service for a limited time after your event. You may want to offer a more exclusive or higher value deal for event attendees. A post-launch offer can help to boost sales and engage new customers.

Stay in touch with attendees

Follow up with your attendees after the event. This helps them to feel special, and also allows you to gather feedback that can help you to plan your next product launch. It’s also a great time to remind them of any time-limited offers or discounts and encourage them to share their pictures from the big day on social media.

Start planning the event for your product launch

Whether you’re launching a new fashion line or an exclusive industry software tool, Eventbrite has everything you need to create, pla n and market a successful product launch event. Spread the word using Eventbrite Boost .

Promote your product launch event with Eventbrite.

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about the author

Fiona McBride

Fiona McBride’s work covers topics including event planning and management, cars and motoring, pet care, and lifestyle. She also produces research-led engineering content. Fiona has experience organising conferences, training sessions and meetups in the UK and internationally. Outside of work, Fiona is a keen climber and can often be found outdoors.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Published: November 02, 2023

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it?

Probably not. Whether you‘re launching something huge, something small, or you’re updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist.

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer.

What is a product launch?

A product launch is the process of introducing a brand new product or service to the world. It involves various marketing and promotional activities aimed at creating buzz and demand around your new offering. The ultimate goal is to get customers excited and eager to buy the new product.

Product launches require a lot of planning. You can’t just drop a new product out of the blue and expect everyone to buy in — well, unless you’re Beyoncé . Luckily, our product launch checklist can help ensure that all your t’s are crossed and i’s are dotted before your official launch date.

Free Product Go-to-Market Kit

Free templates to ensure that your whole team is aligned for your next product launch.

• Product Launch Template
• Product Roadmap Template
• Sales Plan Template

You're all set!

Click this link to access this resource at any time.

Product Launch Checklist

• Learn about your customer.
• Write a positioning statement.
• Pitch your positioning to stakeholders.
• Develop product branding.
• Plan your go-to-market strategy.
• Set a goal for the launch.
• Create promotional content.
• Test and gather feedback.
• Set up distribution channels.
• Prepare your team.
• Launch the product.
• See how well you did in achieving your goals.

1. Learn about your customer.

Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Identifying their goals, motivations, and pain points could lead you to developing and marketing a valuable solution.

You don't need to perform years of intense research to learn about your customer. In fact, we suggest just talking to 12 to 15 current or prospective customers.

When speaking to them, pay extra attention when they start sentences with “I wish a product did this function…” or “Why can‘t products do this?” When they give these statements, respond with questions that go deeper, like “Can you get more specific about that?" If they don’t bring up any pain points, ask them a few specific questions that will encourage them to give deeper answers.

These conversations will give you a solid idea of what their biggest pain points are and how you can market a solution to them. Once you learn these key details about your customers, you can develop a buyer persona that your team can focus on serving.

2. Write a positioning statement.

When launching a new product, you must be able to clearly explain how it fills a need in the market. That’s where a positioning statement comes in. It helps you communicate the unique value proposition and key benefits that differentiate your product from others.

Write out a statement that can clearly and concisely answer these three questions:

• Who is the product for?
• What does the product do?
• Why is it different from other products out there?

If you'd like to go even deeper, create a statement that answers the following questions:

• What is your target audience?
• What segment of the target audience is most likely to buy the product?
• What brand name will you give your product or service?
• What product or service category does your product lie in?
• How is it different from competitors in the same category?
• What evidence or proof do you have to prove that your product is different?

Still need more guidance on how to write a positioning statement? Check out this template.

3. Pitch your positioning to stakeholders.

Once you've established your positioning statement, present it to stakeholders in your company so they are all on the same page.

When doing this, you’ll want to emphasize how your new product aligns with your overall business strategy, customer needs, market trends, and revenue potential. Use concrete examples, stories, or data to make your pitch more persuasive.

You’ll also want to think proactively about potential questions or objections they might have. Prepare thoughtful responses to address concerns around market viability, competition, target audience, or feasibility.

If your employees have a hard time buying into the product, your customers might as well. If your team loves it, that might be a great sign that the product launch will go well.

4. Develop product branding.

Take the information you gathered while conducting your market research and writing your positioning statement and let it inspire you as you craft your product brand identity .

During this step, you’ll develop all the elements needed to create a consistent and memorable brand, including:

• Product name, logo, and tagline
• Color palette, typography, and imagery
• Key brand, communications, and marketing guidelines

Product branding is a little different than company branding because it focuses on creating a distinct identity for a specific product, rather than an entire organization. However, they are both still interconnected and should be aligned.

5. Plan your go-to-market strategy.

This is the strategy that you will use to launch and promote your product. While some businesses prefer to build a funnel strategy, others prefer the flywheel approach.

Regardless of which method you choose, this process contains many moving parts. To create an organized strategy for launching your product, it can be helpful to use a template, like this one.

As you create the strategy, also start considering which type of content you‘ll use to attract a prospective customer’s attention during the awareness, consideration, and purchase decision stage . You'll need to produce this content in the next step.

6. Set a goal for the launch.

Before you get started on implementing your strategy, make sure you write down your goals for the launch.

Alex Girard, a Product Marketing Manager at HubSpot, says, “Create specific goals for the launch's success. Keeping these goals in mind will help you focus your efforts on launch tactics that will help you achieve those goals.”

For example, the goals of your product launch could be to effectively establish a new product name, build awareness, or create sales opportunities.

One of the best ways to set goals for your launch team is to write them out like SMART goals . A SMART goal is Specific, Measurable, Attainable, Relevant, and Time-bound.

Once you have your goals in mind, you can start thinking about what KPIs you want to track, such as:

• Sales revenue
• Customer acquisition
• Conversion rate
• Website traffic and engagement
• Social media engagement

Identifying these metrics ahead of time will make it easier to assess whether or not you met your goals after the product is launched.

7. Create promotional content.

After planning out your go-to-market strategy and writing your SMART goals, start producing content that will support and align with those promotional efforts.

This can include:

• Blog posts related to your product or industry
• Demos and tutorials
• Email campaigns
• Social media posts
• Landing pages

Our go-to-market template will also help you determine which content you should create for each phase of your prospective customer‘s buyer’s journey.

8. Test and gather feedback.

Before you officially launch your new product, it’s important to test it out to ensure your final product is the best it can be.

By testing the product in different scenarios with real users, potential bugs, usability problems, or functional issues can be discovered and resolved early on. Fixing these problems before launching your product ensures a smoother user experience and helps maintain customer satisfaction.

Gathering feedback from users also allows for product improvement. By listening to the opinions, suggestions, and criticisms of users, you can gain insight into what features are working well and which ones need improvement. This feedback-driven approach can help you make informed decisions on enhancing the product's functionality, usability, and performance.

9. Set up distribution channels.

Before you officially launch, you’ll need to set up your distribution channels. This step is important because it determines how and where customers can purchase your product, be it online platforms, brick-and-mortar stores, or other distribution partners.

Well-planned distribution channels help accelerate the product's time to market. By proactively setting up channels ahead of the launch, you can quickly distribute the product once it becomes available, minimizing delays and maximizing opportunities to capture early adopters and gain market share.

If you can successfully position your product in prominent retail locations or online marketplaces, it increases visibility and boosts your chances of capturing customer attention and outperforming competitors.

It also provides a foundation for future growth and scalability. As your business expands and introduces new products, you can leverage existing channel relationships and infrastructure to efficiently launch and distribute new offerings.

10. Prepare your team.

Be sure that your company and key stakeholders are ready for you to launch and begin marketing the product.

Before the big launch day, consider doing the following:

• Offer your team early access to the product so they can familiarize themselves with it firsthand.
• Provide training sessions to help your team understand the product inside out.
• Develop sales enablement materials such as presentations, product sheets, FAQs, and objection handling guides.
• Conduct role-playing exercises to simulate real customer scenarios with the product.

During this process, it’s essential that all stakeholders are on the same page. Communicate with the company through internal presentations, Slack, or email to keep your company updated on your launch plan.

11. Launch the product.

Once you've completed all the above steps, you can launch the product. Here are some last-minute things to check over on launch day:

• Double-check all the necessary details, materials, and arrangements to ensure that everything is ready and working correctly.
• Conduct a brief team meeting to align everyone and address any last-minute questions or concerns.
• Keep an eye on social media channels to gauge customer reactions, respond to inquiries, and engage with potential customers.
• Ensure that your website and any systems related to the product launch, such as landing pages or checkout processes, are functioning smoothly.

Most importantly, you should take the time to celebrate the launch and the efforts of your team. This can be in the form of a team lunch, virtual celebration, or any other creative way to acknowledge everyone’s hard work.

12. See how well you did in achieving your goals.

After you launch your product, track how the go-to-market strategy is performing. Be prepared to pivot or adjust aspects of your plan if they aren't going smoothly.

Additionally, don't forget about the goals you set before the launch. Take the time to review the KPI targets you set ahead of the launch and assess how well you did in achieving those goals.

For instance, did you exceed your sales projections, or did you fall short? If the launch didn't meet expectations, you can rethink your go-to-market strategy and adjust from there.

How much money do you need to launch a new product?

Launching a product can cost anywhere from $10,000 to over $10 million — but for most cases, the range is somewhere between $20,000 to $500,000. However, the cost of launching a new product varies significantly depending on the type of product, industry, competition, and the goals you're hoping to achieve.

The cost of launching a new product varies significantly. For instance, an entrepreneur will see vastly different costs for launching a product on Amazon than an enterprise company might see for launching a product in a million-dollar market.

Let's consider two examples to explore this more closely.

Entrepreneur Product Launch Example

In the first example, let‘s say you’re an entrepreneur who has invented a design app you're hoping to sell online. You might conduct market research to determine which marketing strategies work best for your goals, which messaging resonates best with your audience, and which design elements appeal to your desired prospects. If you use a few focus groups to determine these answers, you might expect to spend roughly $5,000.

When you‘re bringing a new app to the market, you’ll need to choose the best go-to marketing strategy for your needs. Regardless of the strategy you choose, they all cost money. For instance, product branding could cost roughly $1,000 if you‘re paying a designer to help you out, and website design could cost anywhere from $500-$3,000 if you’re paying a web designer a one-off fee.

These fees don‘t include the cost you need to pay yourself and any employees if this is a full-time job. It also doesn’t include the costs of hiring an engineer to update the app's features and ensure the app is running smoothly.

With this simplified example, you're looking at roughly $8,000. Of course, you can cut some costs if you choose to do any of these tasks yourself, but you might risk creating a subpar customer experience.

Enterprise Product Launch Example

On the other end of the spectrum, let‘s consider a large enterprise company that is launching a new product. Here, you’ll likely pay upwards of $30,000 - $50,000 for market research.

Perhaps you'll spend $15,000 on brand positioning and the marketing materials necessary to differentiate yourself against competitors, and you might pay upwards of $30,000 for all the product design and brand packaging. Finally, your marketing team could need a budget of roughly $20,000 for SEO, paid advertising, social, content creation, etc.

All said and done, launching a product against other enterprise competitors‘ could cost roughly $125,000. Again, that doesn’t include the costs you'll pay your marketing, product development, and engineering teams.

How to Launch a Product Online

To launch your product online, you‘ll want to ensure you’ve followed the steps above. However, there are a few additional steps you'll want to follow to gain traction primarily online.

1. Figure out the story you want to tell regarding your product's bigger purpose.

What story do you want to tell across social platforms, landing pages, and email? This is similar to your positioning statement but needs to be geared entirely toward your target audience. Ask questions like, Why should they purchase your product? And How will your product or service make their lives better?

Communicating cross-functionally ensures the communication materials you use across various online channels align — which is key when it comes to establishing a new product in the marketplace.

Consider, for instance, how Living Proof announced its new product, Advanced Clean Dry Shampoo, on its Instagram page. The story revolves around a simple nuisance common with most other dry shampoos — How consumers still want that just-washed feeling, even when using a dry shampoo.

Originating in 2011 as a website called donothingfor2minutes.com, Calm is a mobile app that provides various resources and tools for meditation, sleep, relaxation, and mindfulness. Although Headspace was the leading meditation app at the time of its launch, it didn’t take long for Calm to dominate the market.

Calm found success largely because of its content marketing and SEO strategy. According to Foundation’s research , Calm has attracted over 8 million backlinks and uses blog content and YouTube content to organically attract and engage prospects.

The company also partners with celebrities to create unique content and engaging ad campaigns. Some of Calm’s most famous collaborators include Lebron James, Harry Styles, Matthew McConaughey, and Camila Cabello.

Calm’s celebrity partnerships have given them a leg up compared to their competitors. Not only their celebrity-read Sleep Stories garner millions of views, but they also boost the brand’s visibility and authority.

Poppi is a “prebiotic soda,” which is a beverage that combines the fizziness and taste of a traditional soda with fruit juice, prebiotics, and apple cider vinegar. It comes in flavors such as Classic Cola, Root Beer, Orange, and Cherry Limeade.

Originally called “Mother Beverage,” Poppi was originally created when co-founder Allison Ellsworth wanted to create a drink that was both healthy and tasted good. Not only does Poppi stand out from other beverages because of its health benefits, it also has a unique and colorful brand personality that attracts customers.

According to Allison, “We had this really fun and vibrant brand and a product that people could relate to. People love it and it was created with ingredients that people knew to be effective and beneficial to their body.”

Poppi was originally slated for a retail launch in March of 2020. However, those plans changed due to the Covid-19 pandemic.

Fortunately, they were able to pivot to launch as a DTC product, selling on Amazon and other e-commerce platforms. Additionally, they used this opportunity to invest in social media marketing on Instagram and TikTok , where they gained popularity amongst Gen Z consumers.

3. HubSpot Operations Hub

In 2021, HubSpot launched Operations Hub as part of its CRM platform. The product is designed to help businesses streamline their operational processes, improve data quality and accuracy, and enable cross-team collaboration. This allows businesses to run more smoothly and scale more effectively.

One of the reasons why this launch was successful was because it solved a problem that many customers faced.

According to HubSpot’s research , “over 60% of operations professionals have to do duplicative work because of a lack of alignment between teams.” This happens because operations professionals get hired into separate departments and get siloed and overwhelmed with tasks as their companies scale.

In response, HubSpot introduced Operations Hub so operations employees could work together out of a shared system and remove friction from their day-to-day workflows.

Goodles is a noodle brand that takes boxed mac-and-cheese to the next level. This product differentiates itself by providing more nutritional value than the standard dry noodles, with 10g of protein and 7g of fiber with prebiotics in every serving.

“The pasta aisle is overflowing with golden, al dente pasta options that provide very little nutrition. There's also an 'alt-pasta' section with green, brown, orange, mushy, foamy noodles that offer more nutrition but little 'yum',” co-founder and CEO Jen Zeszut said in a press release . “Why should you have to choose between taste and nutrition?”

Aside from its positioning as a delicious and nutritious alternative to boxed mac-and-cheese, Goodles also stands out with its vibrant and fun branding. While other noodle brands have neutral-colored packaging, Goodles uses a bold color palette, a nostalgic typeface, and cheeky product names, like Shella Good and Here Comes Truffle, to attract consumers in the grocery aisle.

Product Launch Tips

To learn the best practices for a successful product launch, I talked to Alex Girard again.

The HubSpot Product Marketing Manager said he had three main tips for a successful product launch:

• Your product positioning should reflect a shift you're seeing in the world, and how your product helps your customers take advantage of that shift.
• Create a recurring schedule for you and the core stakeholders for the launch to check in and ensure you're all on the same page.
• Make sure you keep the product team in the loop on your marketing plans. The product team could have insights that inform your overall marketing campaign.

However, sometimes, external factors might impact your ability to launch a product. When that happens, you might need to delay your launch.

How to Know When to Delay a Product Launch

To understand when, and why, you might hold off on a product launch, Girard told me there are three key reasons why you might want to delay a product launch, including:

• When your product itself isn't ready and you need to change your timeline to create the best customer experience possible.
• If a situation occurs where your current customers are having a less-than-optimal experience with one of your current products. Before launching and promoting a new product, you should make sure your current customers are satisfied with your existing product offering.
• If something occurs on an international, national, state, or local level that requires your audience to readjust their priorities and shift focus away from your company and its product launch. Make sure that when the time comes to launch, your target audience is ready to learn about your new product.

If you‘re looking for templates to coordinate your team efforts and align your company around your new product’s messaging, download our free product marketing kit below.

Editor's note: This post was originally published in November 2015 and has been updated for comprehensiveness.

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Apple announces May 7th event for new iPads

The long-rumored oled ipad pro is almost here. finally. new ipad airs are also expected at the virtual spring event..

By Quentyn Kennemer , a writer who helps The Verge's readers save money by surfacing the best tech deals and presenting the latest product recommendations from our experts. He has covered tech and gaming for all of his 15-plus-year career for publications like Forbes, Business Insider, and more.

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After kicking off 2024 with the launch of the Vision Pro , the next act in Apple’s 2024 script is a May product launch event. Apple has started inviting members of the media to a “special Apple Event” on May 7th at 7AM PT / 10AM ET. The invite’s image includes the Apple Pencil, making it abundantly clear that iPads will be the focus of this virtual event.

Rumors suggest the iPad Pro will get some of its most significant improvements since the 2021 M1 overhaul , including an OLED display (with a slight size bump to 13 inches for the bigger model), an updated M3 chipset, and the long overdue horizontal repositioning of its front-facing camera. There might also be a new Apple Pencil and a redesigned Magic Keyboard with an aluminum build and a larger trackpad. 

The event will bring an end to what’s been the longest wait for new iPad models since Apple first entered the product category.

We’re also likely to see refreshed iPad Airs including a larger 12.9-inch size. Inventory of the current iPad Air has been dwindling at Apple’s retail stores, according to a recent report from Bloomberg’s Mark Gurman. That’s a good indicator that an upgraded model is right around the corner.

We’ll be covering Apple’s big event right here at  The Verge , so keep checking back for news, updates, and our thoughts from the show.

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Celebrate the Launch of the 2024 SI Swimsuit Issue in Florida

The 60th anniversary magazine release event is going to be absolutely legendary.

Cara O’Bleness | 12 Hours Ago

The moment we’ve all been waiting for is almost here: the release of the 60th anniversary SI Swimsuit Issue, and the subsequent celebration at the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. The weekend of May 18 and 19 is going to be absolutely legendary, and will feature several days full of interactive events, live entertainment, celebrity guests, and of course, your favorite brand models.

Sports Illustrated Swimsuit Island 2024

Fans who are interested in joining in on the celebration can purchase tickets to Sports Illustrated Swimsuit Island 2024 here , including weekend passes and single-ticket events. The fun kicks off on Saturday, May 18 at 11 a.m., and attendees will have the opportunity to enjoy Instagrammable photo opps, complimentary services and activations, and much more.

The fun will continue on Sunday, May 19 at 11 a.m., when guests will have the chance to “Recover Like a Model” with a morning workout and meditation, along with programming dedicated to promoting overall mind and body wellness. Lymphatic massages, IV drips and more will be on site to help you recuperate from a weekend of activity.

Tickets and additional information

Buy your multi-day weekend pass here ($125), including an optional VIP experience ($200), which includes admission to the SI Swimsuit After Hours party on Saturday, May 18 at DAER Nightclub. Single event tickets for Saturday and Sunday are also available for a general admission cost of $75.

For additional information, click here . We can’t wait to celebrate six decades of SI Swimsuit with you!

CARA O’BLENESS

Cara is a trending news writer/editor for Sports Illustrated Swimsuit. A passionate writer and editor with more than 10 years of experience in print and online media, she loves storytelling and believes that words have the power to change the world. Prior to joining the team, Cara worked as a writer and editor across a number of content verticals, including food, lifestyle, health and wellness, and small business and entrepreneurship. In her free time, Cara loves reading, spending time with her family and making her way through Michigan’s many microbreweries. She is a graduate of Michigan State University's School of Journalism.

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Katharine McPhee Stuns in Sheer Gold Dress Alongside David Foster at Charity Event Before Their Tour Launch

Katharine McPhee looked stunning over the weekend while making an appearance at a charity event alongside David Foster !

The 40-year-old actress wowed in a gold dress with sheer elements while attending the Gateway Celebrity Fight Night event on Saturday (April 27) in Scottsdale, Arizona.

Katharine and David are getting ready to go back on the road with their ongoing concert tour and they’ll be in places like Iowa, Minnesota, Wisconsin, Michigan, Indiana Ohio, and more before wrapping the run in the New York area.

“I’ve been around forever, so I have a long list of songs that did well and a lot of songs that didn’t do well,” David told the New York Post about the show. “ Kat has her Smash repertoire, songs from Waitress on Broadway and her American Idol stint. It’s just a fun-filled night. Sometimes, I make her do a Céline Dion impression, and then that will lead to a Céline song.”

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Apple's Imminent Product Launches Aims to Revitalize Its Stock After a 12% Decline in 2024, Potentially Setting a New Course for Investors

• Apple has planned a digital launch event for May 7.
• Investors are closely watching to see if the upcoming product launches will provide the momentum needed for Apple's stock to rebound.

Additionally, a refresh of the iPhone lineup with new colors is expected, which is always a hit with consumers. There will also be announcements at Apple's Worldwide Developers Conference (WWDC) in June, where the focus on artificial intelligence (AI) could lead to groundbreaking advancements in AI technology, enriching Apple's product ecosystem or introducing innovative AI-centric services.

Apple's upcoming launches arrive at a pivotal moment for the company, with its stock performance experiencing volatile periods. Since July 2023, Apple's shares have been caught in a consolidation phase, moving between $165 and $200.

As of now, the stock is lingering around the $165 level, which is a critical support area. So far, 2024 has posed challenges for Apple, with its stock taking a 12% decline. A stark contrast to the impressive 48% surge seen in 2023.

Investors are keen to see if the new product launches could be the catalyst Apple's stock needs to rebound from support to revisit the all-time high.

The question now is whether Apple can break through the solid $200 resistance level and chart a new trajectory for its stock in the upcoming months.

After the closing bell on Friday, April 26, the stock closed at $169.30, trading down by 0.35%.

This article is from an unpaid external contributor. It does not represent Benzinga's reporting and has not been edited for content or accuracy.

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.