seven domestic tourism market segments

Now boarding: Faces, places, and trends shaping tourism in 2024

After falling by 75 percent in 2020, travel is on its way to a full recovery by the end of 2024. Domestic travel is expected to grow 3 percent annually and reach 19 billion lodging nights per year by 2030. 1 Unless otherwise noted, the source for all data and projections is Oxford Economics. Over the same time frame, international travel should likewise ramp up to its historical average of nine billion nights. Spending on travel is expected to follow a similar trajectory, with an estimated $8.6 trillion in traveler outlays in 2024, representing roughly 9 percent of this year’s global GDP.

About the authors

This article is a collaborative effort by Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann , with Ivan Gladstone and Jasperina de Vries, representing views from McKinsey’s Travel, Logistics & Infrastructure Practice.

There’s no doubt people still love to travel and will continue to seek new experiences in new places. But where will travelers come from, and where will they go? We developed a snapshot of current traveler flows, along with estimates for growth through 2030. For the purposes of this report, we have divided the world into four regions—the Americas, Asia, Europe, and the Middle East and Africa.

Our analysis identifies three major themes for industry stakeholders to consider:

• The bulk of travel spending is close to home. Stakeholders should ensure they capture the full potential of domestic travel before shifting their focus to international travelers. And they should start with international travelers who visit nearby countries—as intraregional trips represent the largest travel segment after domestic trips.
• Source markets are shifting. Although established source markets continue to anchor global travel, Eastern Europe, India, and Southeast Asia are all becoming fast-growing sources of outbound tourism.
• The destinations of the future may not be the ones you imagine. Alongside enduring favorites, places that weren’t on many tourists’ maps are finding clever ways to lure international travelers and establish themselves as desirable destinations.

The bulk of travel spending is close to home

International travel might feel more glamorous, but tourism players should not forget that domestic travel still represents the bulk of the market, accounting for 75 percent of global travel spending (Exhibit 1). Domestic travel recovered from the COVID-19 pandemic faster than international travel, as is typical coming out of downturns. And although there has been a recent boom in “revenge travel,” with travelers prioritizing international trips that were delayed by the pandemic, a return to prepandemic norms, in which domestic travel represents 70 percent of spending, is expected by 2030.

The United States is the world’s largest domestic travel market at $1 trillion in annual spending. Sixty-eight percent of all trips that start in the United States remain within its borders. Domestic demand has softened slightly, as American travelers return abroad. 2 Dawit Habtemariam, “Domestic U.S. tourism growth levels off as Americans head overseas,” Skift, August 18, 2023. But tourism players with the right offerings are still thriving: five national parks broke attendance records in 2023 (including Joshua Tree National Park, which capitalized on growing interest from stargazers indulging in “dark sky” tourism 3 Scott McConkey, “5 national parks set attendance records in 2023, and the reasons may surprise you,” Wealth of Geeks, April 16, 2024. ).

China’s $744 billion domestic travel market is currently the world’s second largest. Chinese travelers spent the pandemic learning to appreciate the diversity of experiences on offer within their own country. Even as borders open back up, Chinese travelers are staying close to home. And domestic destinations are benefiting: for example, Changchun (home to the Changchun Ice and Snow Festival) realized 160 percent year-on-year growth in visitors in 2023. 4 Shi Xiaoji, “Why don’t Chinese people like to travel abroad anymore? The global tourism industry has lost 900 billion yuan. What is the situation?,” NetEase, February 12, 2024. In 2024, domestic travel during Lunar New Year exceeded prepandemic levels by 19 percent.

China’s domestic travel market is expected to grow 12 percent annually and overtake the United States’ to become the world’s largest by 2030. Hotel construction reflects this expectation: 30 percent of the global hotel construction pipeline is currently concentrated in China. The pipeline is heavily skewed toward luxury properties, with more than twice as many luxury hotels under construction in China as in the United States.

India, currently the world’s sixth-largest domestic travel market by spending, is another thriving area for domestic travel. With the subcontinent’s growing middle class powering travel spending growth of roughly 9 percent per year, India’s domestic market could overtake Japan’s and Mexico’s to become the world’s fourth largest by 2030. Domestic air passenger traffic in India is projected to double by 2030, 5 Murali Krishnan, “Can India’s airports cope with rapid passenger growth?,” Deutsche Welle, February 7, 2024. boosted in part by a state-subsidized initiative that aims to connect underserved domestic airports. 6 “India is seeing a massive aviation boom,” Economist , November 23, 2023.

When travelers do go abroad, they often stay close to home (Exhibit 2).

Europe and Asia, in particular, demonstrate strong and growing intraregional travel markets.

Recognizing this general trend, stakeholders have been funneling investment toward regional tourism destinations. An Emirati wealth fund, for instance, has announced its intent to invest roughly $35 billion into established hospitality properties and development opportunities in Egypt. 7 Michael Gunn and Mirette Magdy, “UAE’s $35 billion Egypt deal marks Gulf powers’ buying spree,” Bloomberg, April 27, 2024.

Europe has long played host to a high share of intraregional travel. Seventy percent of its travelers’ international trips stay within the region. Europe’s most popular destinations for intraregional travelers are perennial warm-weather favorites—Spain (18 percent), Italy (10 percent), and France (8 percent)—with limited change to these preferences expected between now and 2030.

Despite longer travel distances between Asian countries, Asia’s intraregional travel market is beginning to resemble Europe’s. Intraregional travel currently accounts for about 60 percent of international trips in Asia—a share expected to climb to 64 percent by 2030. As in Europe in past decades, Asian intraregional travel is benefiting from diminishing visa barriers and the development of a low-cost, regional flight network.

Thailand is projected to enjoy continued, growing popularity with Asian travelers. Thailand waived visa requirements for Chinese tourists in 2023 and plans to do the same for Indian tourists starting in 2024. It has aggressively targeted the fast-growing Indian traveler segment, launching more than 50 marketing campaigns directed at Indians over the past decade. The investment may be paying off: Bangkok recently overtook Dubai as the most popular city destination for Indian tourists. 8 “Bangkok overtakes Dubai as top destination for Indians post visa relaxation, reveals Agoda,” PR Newswire, January 18, 2024.

A McKinsey ConsumerWise survey on consumer sentiment, conducted in February 2024, suggests that Chinese travelers are also exhibiting high interest in international travel, with 36 percent of survey respondents indicating that they intend to spend more on international travel in the next three months. 9 Daniel Zipser, “ China brief: Consumers are spending again (outside of China) ,” McKinsey, April 8, 2024. Much of this interest is directed toward regional destinations such as Southeast Asia and Japan, with interest in travel to Europe down from previous years. 10 Guang Chen, Zi Chen, Steve Saxon, and Jackey Yu, “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Given travelers’ preference for proximity, how can tourism stakeholders further capitalize on domestic and intraregional travel demand? Here are a few strategies:

• Craft offerings that encourage domestic tourists to rediscover local gems. Destinations, hotels, and transportation providers can encourage domestic tourists to integrate lesser-known cultural landmarks into their trips to visit friends and relatives. In France, the upscale hotel chain Relais & Châteaux markets historic properties that lie far from classic tourist sights—such as Château Saint-Jean in rural Auvergne—as a welcome escape from the bustle of Paris. In Mexico, the Pueblos Mágicos program has successfully boosted domestic tourist visits to a set of “magical towns” that showcase Mexican heritage.
• Fold one-off domestic destinations into fuller itineraries. Route 66 in the United States is a classic road trip pathway, which spurs visits to attractions all along the highway’s length. Tourism stakeholders can collaborate to create similar types of domestic itineraries around the world. For instance, Mexico has expanded on its Pueblos Mágicos concept by branding coordinated visits to multiple villages as “magical routes.” In France, local tourism boards and vineyards have collaborated to promote bucket list “wine routes” around the country.
• Make crossing borders into neighboring countries seamless. Removing logistical barriers to travel can nudge tourists to upgrade a one-off trip to a single attraction into a bucket list journey across multiple, less-trodden destinations. In Africa, for example, Ethiopian Airlines is facilitating cross-border travel to major regional tourist sites through improved air connectivity. In Asia, Thailand has announced its intent to create a joint visa easing travel among Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam.

Source markets are shifting

The United States, Germany, the United Kingdom, China, and France remain the world’s five largest sources of travelers, in that order. These countries collectively accounted for 38 percent of international travel spending in 2023 and are expected to remain the top five source markets through 2030. But interest in travel is blossoming in other parts of the world—causing a shift in the balance of outbound travel flows (Exhibit 3).

North Americans’ travel spending is projected to hold steady at roughly 3 percent annual growth. US consumers voice growing concerns about inflation, and the most cost-constrained traveler segments are reducing travel, which is affecting ultra-low-cost airlines and budget hotels. Most travelers, however, plan to continue traveling: McKinsey research suggests that American consumers rank international and domestic travel as their highest-priority areas for discretionary spending. Instead of canceling their trips, these consumers are adapting their behavior by traveling during off-peak periods or booking travel further in advance. Travel spending by Europeans paints a slightly rosier picture, with roughly 5 percent projected annual growth. Meanwhile, the projected 12 percent annual growth in Chinese travelers’ spending should anchor substantial increases in travel spending across Northeast Asia.

Alongside these enduring traveler segments, new groups of travelers are emerging. Eastern Europe, India, and Southeast Asia are still comparatively small source markets, but they are developing fast-growing pools of first-time tourists (Exhibit 4).

India’s breakneck GDP growth of 6 percent year over year is bolstering a new generation of travelers, 11 Benjamin Laker, “India will grow to become the world’s third-largest economy by 2027,” Forbes , February 23, 2024. resulting in a projected annual growth in travel spending of 9 percent between now and 2030. Indian air carriers and lodging companies are making substantial investments to meet projected demand. Budget airline IndiGo placed the largest aircraft order in commercial aviation history in 2023, when it pledged to buy 500 Airbus A320 planes 12 Anna Cooban, “Biggest plane deal in history: Airbus clinches massive order from India’s IndiGo,” CNN, June 19, 2023. ; that same week, Air India nearly equaled IndiGo’s order size with purchase agreements for 250 Airbus and 220 Boeing jets. IndiGo later added an order for 30 additional Airbus A350 planes, well suited to serving both domestic and international routes. 13 “Airbus confirms IndiGo's A350 aircraft order,” Economic Times , May 6, 2024. The Indian Hotels Company Limited is ramping up its hotel pipeline, aiming to open two new hotels per month in the near future. International players are not sitting on the sidelines: seven hotel chains are launching new brands in India in 2024, 14 Peden Doma Bhutia, “Indian Hotels expansion plans: 2 new brands launching, 2 hotels opening every month,” Skift, February 2, 2024. including Marriott’s first Moxy- and Tribute-branded hotels in India and entrants from Hilton’s Curio and Tapestry brands. 15 Forum Gandhi, “Check-in frenzy: International hotel giants unleash fresh brands in India’s booming hospitality landscape,” Hindu Businessline , February 13, 2024. Development focus has shifted away from major metropolises such as Mumbai and Delhi and toward fast-developing, smaller cities such as Chandigarh and Hyderabad.

Southeast Asian travel spending is projected to grow at roughly 7 percent per year. Pockets of particularly high growth exist in Cambodia, Malaysia, and the Philippines. To capitalize on this blossoming source market, neighboring countries are rolling out attractive visa arrangements: for example, China has agreed to reciprocal visa waivers for short-term travelers from Malaysia, Singapore, and Thailand. 16 Julienna Law, “China launches ‘visa-free era’ with Southeast Asia. Will travel retail boom?,” Jing Daily , January 30, 2024.

Travel spending by Eastern Europeans is expected to grow at 7 percent per year until 2030—two percentage points higher than spending by Western Europeans. Areas of especially high growth include the Czech Republic, Hungary, and Poland, where middle-class travelers are increasingly venturing farther afield. Major tourism players, including the TUI Group, have tapped into these new source markets by offering charter flights to warm-weather destinations such as Egypt. 17 Hildbrandt von Klaus, “TUI develops Czech Republic as a new source market,” FVW, December 22, 2023.

Although the number of travelers from these new source markets is growing, their purchasing power remains relatively limited. Compared with Western European travelers (who average $159 per night in total travel spending), South Asians spend 20 percent less, Eastern Europeans spend 40 percent less, and Southeast Asians spend 55 percent less. Only 3 percent of the current Asian hotel construction pipeline caters to economy travelers, suggesting a potential supply gap of rooms that could appeal to budget-constrained tourists.

While acknowledging that historical source markets will continue to constitute the bulk of travel spending, tourism players can consider actions such as these to capitalize on growing travel demand from newer markets:

• Reduce obstacles to travel. Countries can look for ways to strategically invest in simplifying travel for visitors from growing source markets. In 2017, for example, Azerbaijan introduced express processing of electronic visas for Indian visitors; annual arrivals from India increased fivefold in two years. Requirements regarding passport photocopies or in-person check-ins can similarly be assessed with an eye toward reducing red tape for travelers.
• Use culturally relevant marketing channels to reach new demographics. Unique, thoughtful marketing strategies can help destinations place themselves on first-time travelers’ bucket lists. For example, after the release of Zindagi Na Milegi Dobara , a popular Bollywood movie shot in Spain with support from the Spanish Ministry of Tourism, Indian tourism to Spain increased by 65 percent. 18 “ Zindagi Na Milegi Dobara part of syllabus in Spain colleges,” India Today , June 6, 2004.
• Give new travelers the tech they expect. Travelers from newer source markets often have access to tech-forward travel offerings. For example, Indian travelers can travel anywhere within their country without physical identification, thanks to the Digi Yatra app. The Southeast Asian rideshare app Grab has several helpful travel features that competitors lack, such as automated menu translation and currency conversion. Tourism stakeholders should consider how to adapt to the tech expectations of newer travelers, integrating relevant offerings that ease journeys.
• Create vibrant experiences tailored to different price points. Crafting lower-budget offerings for more cost-constrained travelers doesn’t need to result in giving them a subpar experience. Capsule hotels, in which guests sleep in small cubbies, began as a response to the high cost of accommodations in Japan, but they have become an attraction in their own right—appearing on many must-do lists. 19 Philip Tang, “24 of the best experiences in Japan,” Lonely Planet, March 23, 2024.

The places you’ll go: The destinations of the future may not be the ones you imagine

The world’s top ten destination countries (the United States, Spain, China, France, Saudi Arabia, Türkiye, Italy, Thailand, Japan, and India, in that order) currently receive 45 percent of all travel spending, including for domestic travel. But some new locales are gaining traction (Exhibit 5).

A significant number of travelers are expanding their horizons, booking journeys to less visited countries that are near to old standbys. For instance, Laos and Malaysia, which both border Thailand—an established destination that is home to Bangkok, the world’s most visited city 20 Katherine LaGrave, “This is the world’s most visited city,” AFAR , January 31, 2024. —are up a respective 20 percent and 17 percent, respectively, in year-over-year international travel spending.

The world’s top ten destination countries currently receive 45 percent of all travel spending, including domestic-travel spending. But some new locales are gaining traction.

Several other countries that have crafted thoughtful tourism demand generation strategies—such as Peru, the Philippines, Rwanda, and Vietnam—are also expected to reap benefits in the coming years. Vietnam logged a remarkable 40 percent increase in tourism spending in the five years before the pandemic. Postpandemic, it has rebounded in part by waiving visa requirements for European travelers (while indicating intent to offer similar exemptions in the future for Chinese and Indian travelers). 21 Ashvita Singh, “Vietnam looks to offer visa-free entry to Indians: India report,” Skift, November 20, 2023. The Philippines has made a concerted effort to shift its sun-and-beach branding toward a more well-rounded image, replacing its long-standing “It’s more fun in the Philippines” tourism slogan with “Love the Philippines.” Peru is highlighting less visited archeological sites while also marketing itself as a top-notch culinary destination through the promotion of Peruvian restaurants abroad. Rwanda is investing in infrastructure to become a major African transit hub, facilitated by Qatar Airways’ purchase of a 60 percent stake in the country’s major airport. 22 Dylan Cresswell, “Rwanda plots ambitious tourism recovery,” African Business , July 28, 2022. Rwanda has also successfully capitalized on sustainable tourism: by charging $1,500 per gorilla trekking permit, for instance, it has maximized revenue while reducing environmental impact.

Tourism players might consider taking some of these actions to lure tourists to less familiar destinations:

• Collaborate across the tourism ecosystem. Promotion is not solely the domain of destination marketing organizations. Accommodation, transportation, and experience providers can also play important roles. In Singapore, for instance, the luxury resort Marina Bay Sands partners extensively with Singapore Airlines and the Singapore Tourism Board to offer compelling tourism offerings. Past collaborations have included flight and stay packages built around culinary festivals and a Lunar New Year drone show. 23 “Singapore Tourism Board, Marina Bay Sands & UOB partner to enliven Marina Bay precinct,” Singapore Tourism Board news release, January 25, 2024.
• Use infrastructure linkage to promote new destinations. By extending route options, transportation providers can encourage visitors to create itineraries that combine familiar destinations with new attractions. In Asia, Thailand’s tourism authority has attempted to nudge visitors away from the most heavily trafficked parts of the country, such as Bangkok and Phuket, and toward less popular destinations.
• Deploy social media to reach different demographics. Innovative social media campaigns can help put a destination on the map. Australia launched its “Ruby the kangaroo” campaign in China to coincide with the return of postpandemic air capacity between the two places. A video adapted for Chinese context (with appropriate gestures and a hashtag in Mandarin) garnered more than 20 million views in a single day on one of China’s largest social media platforms. 24 Nicole Gong, “Can Ruby the kangaroo bring Chinese tourists hopping back to Australia?,” SBS, June 5, 2023.
• Embrace unknown status. “Off the beaten path” messaging can appeal to widely traveled tourists seeking fresh experiences. Saudi Arabia’s “#WhereInTheWorld” campaign promoted the country’s tourist spots by acknowledging that they are less familiar to travelers, using a series of images that compared these spots with better-known destinations.

As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travelers while also embracing new ones. Domestic and intraregional tourism remain major opportunities—catering to local tourists’ preferences while building infrastructure that makes travel more seamless within a region could help capture them. Creative collaboration among tourism stakeholders can help put lesser-known destinations on the map. Travel tides are shifting. Expertly navigating these currents could yield rich rewards.

Caroline Tufft is a senior partner in McKinsey’s London office, Margaux Constantin is a partner in the Dubai office, Matteo Pacca is a senior partner in the Paris office, Ryan Mann is a partner in the Chicago office, Ivan Gladstone is an associate partner in the Riyadh office, and Jasperina de Vries is an associate partner in the Amsterdam office.

The authors wish to thank Abdulhadi Alghamdi, Alessandra Powell, Alex Dichter, Cedric Tsai, Diane Vu, Elisa Wallwitz, Lily Miller, Maggie Coffey, Nadya Snezhkova, Nick Meronyk, Paulina Baum, Peimin Suo, Rebecca Stone, Sarah Fellay, Sarah Sahel, Steffen Fuchs, Steffen Köpke, Steve Saxon, Sophia Wang, and Urs Binggeli for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

Explore a career with us

Related articles.

The future of tourism: Bridging the labor gap, enhancing customer experience

The promise of travel in the age of AI

From India to the world: Unleashing the potential of India’s tourists

• Market Segmentation in Tourism (What It Is & Why It Matters)

Pete Sherwood , Director of Content Strategy

Pete Sherwood

Director of content strategy.

Don’t let the ever-present hat fool you (he took it off for this one photo), Pete is "all business" when it comes to taking websites from good to great. Pete writes compelling copy for users as well as search engines, and while he's sensitive about his overuse of em-dashes, he's constantly churning out succinct, targeted copy for clients in a variety of industries.

• eCommerce Content Marketing Tips (That Work)
• E-Commerce Use Case: Corinthian Marine
• E-commerce: Market segmentation strategies can grow your sales
• The Pillars of Branding for Credit Unions
• Why Hire a Copywriter
• The Digital Patient Journey: Turning searches into conversions
• Medical on Mobile: Why Responsive and Mobile First Design Are Vital to the Healthcare Industry

March 22, 2023 | Reach an Audience

Originally published April 11, 2017 Updated March 26, 2023

As the tourism industry continues to advance, competition among businesses intensifies. To excel, you must understand your customers’ diverse needs and preferences.

This is where travel market segmentation comes in. This process divides a larger market into smaller groups of consumers with similar needs and characteristics.

Market segmentation is essential for travel and tourism businesses to effectively reach and engage with their target audience.

By identifying specific travel segments, such as solo travelers, adventure seekers, or luxury travelers, you can tailor your offerings and marketing messages to meet their unique needs.

In fact, a report by McKinsey & Company shows 71% of consumers expect companies to deliver personalized interactions .

This report indicates the increasing significance of market segmentation in the tourism industry. Companies that excel at demonstrating customer intimacy generate faster revenue growth rates than their peers.

In this blog post, I’ll explore the importance of market segmentation in tourism, why it’s important, and how you can use it to improve your marketing strategy.

What Is Market Segmentation in Tourism?

Market segmentation in tourism is the process of dividing the market into smaller groups of consumers with similar needs or characteristics . This helps tourism businesses tailor their offerings and marketing messages. Travel market segmentation also increases customer satisfaction and loyalty.

Why Is Market Segmentation Important in the Tourism Industry?

Travel market segmentation is a crucial strategy in the tourism industry. Travel segments divide customers into distinct groups based on their needs, interests, behaviors, and demographics.

Travel segments also help businesses tailor their marketing efforts and develop targeted products and services for each group. As a result, travel and tourism companies can maximize revenue and customer satisfaction.

Here are some key reasons why market segmentation is important in the tourism industry:

Helps businesses understand their customers : By segmenting the market, you can better understand your customers and create more personalized experiences and products.

Allows for targeted marketing : Customer segments help you create marketing messages and campaigns tailored to each unique group. This can increase the effectiveness of your marketing efforts and improve customer engagement.

Increases customer satisfaction : Offering products and services customized to your customers will likely satisfy their experience. This can lead to repeat business and positive word-of-mouth.

Boosts revenue : Creating targeted products and services that appeal to specific customer segments can increase revenue. You can attract and retain more customers, which improves profitability.

What Are the 4 Types of Traveler Segmentation?

There are several different ways to segment the travel market. The four main tourism market segments include:

• Demographic segmentation in tourism : Dividing customers based on age, gender, income, education, and other demographic factors.
• Geographic segmentation in tourism : Segmenting customers based on location, such as country, region, or city.
• Psychographic segmentation in tourism : Dividing customers based on their lifestyle, interests, values, and personality traits.
• Behavioral segmentation in tourism : Segmenting customers based on their behaviors and actions, such as travel frequency, spending habits, and travel motivations.

Using these travel segments, you can develop targeted marketing strategies, improve customer satisfaction, increase loyalty, and boost revenue.

For instance, a business that focuses on adventure travel may target customers with a high interest in outdoor activities and a willingness to take risks.

Some popular segment names for the travel and tourism industry are escapists, learners, planners, and dreamers.

What Are Examples of Market Segmentation in Tourism?

Here are five brief tourism market segmentation examples. They illustrate how businesses can tailor their offerings to specific customer needs.

• Hotel targeting business travelers by offering conference rooms and fast Wi-Fi.
• Tour company targeting adventure seekers by offering hiking and extreme sports packages.
• Cruise line targeting families by offering kid-friendly activities and childcare services.
• Luxury resort targeting customers with a high income and a preference for exclusive amenities and experiences.
• A destination marketing organization targeting retirees by promoting cultural events and attractions.

Businesses that leverage tailored travel segments gain a competitive edge in the tourism industry.

Seize the (Micro) Moment in Travel Market Segmentation

Market segmentation in tourism requires you to think critically about your target audience and how they move through the customer journey.

Often, tourism and travel market segments are created by one, or a combination, of the following:

• Age / life stage (e.g., millennial, retiree)
• Socioeconomic status
• Type of travel (e.g., business, leisure, extended stay)

With online research easier and more portable than ever, we like to think about travel segments a little differently.

Travel brands and destination marketers should consider the moments your potential customers may jump online from their phone or computer—as the biggest marketing opportunity.

While the who still matters when you’re trying to reach an audience—the when is more vital than ever.

For example, think about how you planned your last vacation. If you were like most, you bounced back and forth between dreaming about and loosely planning your next getaway—zooming in on a destination and quickly bouncing around in search of inspiration only to zoom out and consider all the options yet again.

This quick spurt of research to answer an immediate need (usually turning to a search engine) has been coined “a micro-moment” by Google.

Such micro-moments represent a huge opportunity for destination marketing organizations and are the key to attracting and earning a savvy traveler’s consideration.

Often, we pull in focus groups to test our theories on user motivation and needs.   From on-paper prototypes and discussion groups to high-fidelity wireframes and user-experience videos—we pick from our bag of user-testing methods to ensure content and calls-to-action are placed in the best places possible.

How to Use Travel Segments in Your Marketing Strategy

What if your brand or location could be in front of your potential customers during the exact moments they are dreaming about getting away, planning their visit, and eventually booking their vacation? What content should you create at what moments?

Knowing how to leverage travel market segmentation and the power of micro-moments is the key to upping your travel industry marketing game.

It’s how you keep your messaging laser focused and your audience satisfied. As a result, your travel or tourism company will see increased customer satisfaction, loyalty, and revenue!

Market Segmentation in Tourism FAQ

Answers to common questions about tourism market segmentation.

Why Do We Segment the Tourism Market?

The travel market is far too large and diverse to reach effectively in one fell swoop. Tourism marketers use segmentation to understand customer needs better and allocate marketing dollars effectively.

Effective travel market segmentation is based on extensive quantitative research focusing on large numbers of people. Then grouping them based on shared characteristics such as:

• Demographics
• Behavioral patterns
• Cognition ratings

Once identified, these groups are referred to as particular segments. You can target them with specific product offerings, services, and tailored marketing messages.

What Are the Components of the Tourism Industry?

There are six main components of tourism, each with sub-components. The six components of travel and tourism include attractions, activities, accessibility, accommodation, amenities, and transportation.

Travel Segments vs Personas: What’s the Difference?

Personas are used to encourage a design for real people with real needs. They break down the user’s context, needs, motivations, and pain points on a personal basis.

Travel segments aim to pinpoint and measure the size of different groups at a high level.

Market segmentation isn’t persona research. Sure, they’re very similar tools that group current and potential customers into manageable buckets. However, you can’t create a detailed buyer persona without first diving into market research.

Nonprofit Web Design Best Practice: Increasing Donations

B2b content marketing trends, four tips for marketing to older adults, hire gravitate. get results., web design & development.

We deliver compelling digital experiences to drive brands forward, engage target audiences, and drive results.

Digital Marketing

We evolve and continually enhance your digital presence to drive traffic and improve conversions.

• Report Store
• AMR in News
• Press Releases
• Request for Consulting
• Our Clients

Domestic Tourism Market Size, Share, Competitive Landscape and Trend Analysis Report by Location, Mode of Booking, Tour Type and Age Group : Global Opportunity Analysis and Industry Forecast, 2021-2030

CG : Travel & Luxury Travel

Report Code: A13033

Tables: 222

Get Sample to Email

Thank You For Your Response !

Our Executive will get back to you soon

The domestic tourism market size was valued at $1,226.1 billion in 2020 and is estimated to reach $6,736.1 billion by 2030, registering a CAGR of 13.4 from 2021 to 2030.          

Domestic tourism refers to travelling of residents of a country within their own country. Domestic tourism is closely related to visiting relatives & friends and religious pilgrimages. 

Technology has become basic prerequisite to ensure multiple operations are being carried out immaculately. Technology has always been a supporting factor for the domestic tourism industry. Technology is disrupting the established market with the advent of web-based booking and use of AI and IoT in operation optimizations. Use of such technology  provide seamless customer experience while booking there tourism package is accelerating the growth of the market during the forecast period. 

Natural disasters and outbreak of life threatening diseases severely affect the growth of the domestic tourism market . This is attributed to the fact that natural disasters such as hurricane, earthquake, and tsunami affect the number of people travelling, as these natural calamities damage the public transportation systems as well as disrupt the natural beauty, culture, and economy for either a short or an extended period.

The outbreak of COVID19 has largely curbed the temptation to travel abroad. This is attributed to the lockdown implemented across various countries, which has hampered national and international travel.

The pandemic is having a profound impact on the world, and is still affecting many parts of the world. It is unlikely that the global tourism industry will recover any time soon. It is likely to take two to three years to rebuild the global tourism industry; thus, countries that have been traditional tourist destinations must take appropriate measures to cope with the global health crisis.

During the pandemic, Southeast Asian countries were particularly cautious in opening their borders to foreign travelers, which has led to decline in international tourism. The economic and social consequences are serious. For instance, according to Tourism Authority of Thailand, Thailand is  a country where tourism accounts for 11–12% of the GDP, the number of international tourists dropped by 83% in 2020. This facts signifies that decline in international tourism is likely to offer lucrative opportunities for domestic tourism services providers, which further accelerates the domestic tourism market growth. 

According to the domestic tourism market analysis, the domestic tourism market segmented into location, mode of booking, tour type, age group, and region. On the basis of location, the market is categorized into local or regional travel and interstate travel. By mode of booking, it is bifurcated into online travel agency (OTA) and direct booking. Depending on tour type, it is segregated into conferences/meetings, weekend getaways, adventures tours, organized tours, holidays trip, and others. As per purpose, it is fragmented into below 30 years, 30-41 years, 42-49 years, 50 years, and above. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, the UK, France, Russia, Italy, Spain, Sweden, Switzerland, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, New Zealand, South Korea, Thailand, Malaysia, Philippines, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, Saudi Arabia, United Arab Emirates, Turkey, and rest of LAMEA).

On the basis of location, the interstate travel segment was the highest contributor to the domestic tourism market share. Interstate travelling involves tour of the places that are limited to country border. Interstate travel has gained high traction, as people tend to travel to new places rather than visiting same places, thus, they try to explore best places in the country border. Furthermore, owing to long-term lockdown and ban on international tourism, people have time and chance to explore the places near their cities or famous destinations in their country itself. Thus, all these factors collectively drive the growth of the domestic tourism market 

The local or regional travel segment would witness the faster growth, registering a CAGR of 16.4% during the forecast.

According to the domestic tourism market trends, on the basis of mode of booking, the OTA platform segment was valued at $695.6 billion in 2020, and is expected to grow to $3,516.5 billion by 2030, registering a CAGR of 13.1%. This is attributed to the fact that the OTA platform provides access to huge trips and travel packages. Quick and convenient flight and hotel bookings, rise in customers’ trust in online payment, and ability to compare various available travel options are encouraging people to book their travel packages through OTA platforms.  In addition, OTAs provide market intelligence and tools to locate travelers, protect & process reservations, communicate with guests, and manage reviews, thereby enhancing personalized experiences.

OTA segment would dominate the market, accounting for 56% of the market.

Depending on tour type, the weekend getaways segment accounted for $126.7 billion in 2020, and is estimated to reach $807.6 billion by 2030, exhibiting a CAGR of 15.8%. This is attributed to the fact that weekend getaways do not require detailed planning or large budgets, and can be organized for larger groups. 

Conference/Meetings segment would witness the fastest growth, registering a CAGR of 16.2% during the forecast period.

By age group, the 30-41 years and below 30 years segments collectively accounted for around 62.8% market share in 2020, with the former constituting around 35.2% share in global domestic tourism market during the forecast period. Travelers between the age group of 30-41 are moderate spending groups, but at least 95% of frequent travelers have travel plans once a year. This age group people make up the largest generation, and take the highest number of trips annually. In addition, they prefer spending on unique experiences. Below 30 years age group people are significantly contributing for the growth of the domestic tourism market, as these below 30 years people are budget-conscious and seek for immersive travel experiences. According to the World Tourism Organization, in 2019, nearly 85% of below 30 years travelers get trip planning inspiration from online social networks such as Facebook, Instagram, and Snapchat. They are highly influenced and are often inspired to travel due to social media. Thus, below 30 years age group people are likely to contribute significant share in domestic tourism market during the forecast period.

The 50 years and above age group segment would witness the fastest growth, registering a CAGR of 15.2% during the forecast.

According to the domestic tourism market opportunities. Region wise, Asia-Pacific garnered the major share in domestic tourism market in 2020, and is expected to maintain its dominance throughout the domestic tourism market forecast period.  Asian countries encourage domestic tourism through subsidy programs, travel discounts, and marketing support. In 2019, domestic tourists reached 80 million in Vietnam, while foreign tourists were 15 million in the same year. India accounts for major share in the Asia-Pacific tourism industry, and is the preferred destination for tourists from the region. 

Asia-Pacific is the largest market growing at a CAGR of 12.7% from 2021-2030.

The players operating in the global domestic tourism market have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Abercrombie & Kent USA LLC, Butterfield & Robinson, Cox & Kings Ltd., Kensington Tours, Micato Safari, Scott Dunn Ltd., Tauck, Inc., Thomas Cook India Ltd., Travcoa Corporation, TUI Group, American Express Travel, Carlson Wagonlit Travel, Expedia Group, Inc., JTB Americas, Ltd., Priceline, Travel Leaders Group, and World Travel, Inc..  

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2020-2030 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the domestic tourism market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the domestic tourism industry.

Key Market Segments  

By Location

• Local or Regional Travel
• Interstate Travel 

By Mode of Booking

• OTA Platform
• Direct Booking 

By Tour Type 

• Conferences/Meetings
• Weekend Getaways
• Adventures Tours
• Organized Tours
• Holidays Trip 

By Age Group 

• Below 30 years
• 30-41 Years
• 42-49 Years
• 50 Years & Above
• Switzerland
• Rest of Europe
• South Korea
• New Zealand
• Philippines
• Rest of Asia-Pacific
• South Africa
• Saudi Arabia
• United Arab Emirates
• Rest of LAMEA  

  Domestic Tourism Market Report Highlights

Analyst Review

Hectic lifestyle leading people to stress and hypertension , which affects physical and mental health, so that people will eventually feel physically and mentally exhausted. A short trip can help people to recover from exhausted bodies and stress, relax minds and body. Thus, people are increasingly planning for weekend and holyday trips along with their family and friends.

The pandemic is having a profound impact on the world, and is still affecting many parts of the world. It is unlikely that the global tourism industry will recover any time soon. It is likely to take at least two to three years for the global tourism industry to recover. Therefore, as a traditional tourist destination, a country must take appropriate measures to deal with the global helath crisis. It is important to consider new measures to encourage potential outbound tourists to meet their needs. However, the domestic tourism industry is keen on domestic tourism and needs to improve the service and marketing system to attract more tourists, especially potential foreign tourists, to accelerate the recovery of the tourism industry. The domestic tourism market has recovered. The domestic tourism industry can seize the opportunity of China's economic recovery and further accelerate growth while strictly preventing and controlling the epidemic. The nature of tourism has changed. Incraesing number of people are prefering short-distance travel rather than long-distance travel when they are on vacation, as they seem to be more concerned about prevention and control measures as well as safety and emergency plans.

Domestic tourism is under-researched most of the times. The United Nations World Tourism Organization has reliable data on domestic tourism in less than a quarter of its member countries. To give full play to the potential of domestic tourism, more domestic tourism data and research are needed. Although the focus of government and academic research is on international tourists, there is a need to better understand many parts of the country’s tourism market. The pandemic provides an opportunity to better understand the differences between the travel behavior, consumption habits, and preferences of international & domestic tourists.

However, surge in number of crime rates, such as kidnaping, pickpocket, and robbery, has led to instability in various destinations, which is negatively imapcting the growth of the domestic tourism market. Political uncertainties, terrorists attack, and natural disasters such as Indian Ocean earthquake and tsunami are some of the key restraining factors of the growth of the global market during the forecast period. 

existing challenges, such as close substitutes and lack of awareness regarding functional pet food benefits, are expected to hamper the growth of the functional pet food market during the forecast period. Furthermore, people usually give foods consumed by humans, such as white rice, dairy products, fish, chicken, and peanut butter, instead of recommended pet food and functional pet food to their pets, which is expected to hinder the growth of the market.

• Travel Destinations
• Luxury Accommodations
• Travel Packages
• Adventure Travel
• Travel Experiences
• Adventure Destinations
• Sustainable Travel
• Outdoor Activities

The domestic tourism market size was valued at $1,226.1 billion in 2020 and is estimated to reach $6,736.1 billion by 2030

13.4% is the CAGR of domestic tourism market.

You can request sample from the website (www.alliedmarketresearch.com) or you can call our sales representative on U.S. - Canada toll free - +1-800-792-5285, Int'l : +1-503-894-6022 and for Europe region + 44-845-528-1300.

2020 is the base year calculated in the Domestic Tourism market report.

Abercrombie & Kent USA LLC, Butterfield & Robinson, Cox & Kings Ltd., Kensington Tours, Micato Safari, Scott Dunn Ltd., Tauck, Inc., Thomas Cook India Ltd., Travcoa Corporation and TUI Group are some of the top companies in the domestic tourism Market

The domestic tourism market segmented into location, mode of booking, tour type, age group, and region.

Asia Pacific market holds the maximum market share of the Domestic Tourism Market.

LAMEA region is likely to provide more business opportunities for Domestic Tourism Market in future.

COVID-19 negatively impacted the growth of the domestic tourism market.

Loading Table Of Content...

• Related Report
• Global Report
• Regional Report
• Country Report

Enter Valid Email ID

Verification code has been sent to your email ID

By continuing, you agree to Allied Market Research Terms of Use and Privacy Policy

Advantages Of Our Secure Login

Easily Track Orders, Hassel free Access, Downloads

Get Relevent Alerts and Recommendation

Wishlist, Coupons & Manage your Subscription

Have a Referral Code?

Enter Valid Referral Code

An Email Verification Code has been sent to your email address!

Please check your inbox and, if you don't find it there, also look in your junk folder.

Domestic Tourism Market

Global Opportunity Analysis and Industry Forecast, 2021-2030

The Domestic Tourism Growth Strategy (DTGS) 2012 – 2020

The Domestic Tourism Growth Strategy (DTGS) 2012 – 2020

Reasons for developing the Domestic Tourism Growth Strategy 2012 – 2020

Most South Africans did not yet have the opportunity or desire to travel in their own country. Research done in 2011 indicated the following reasons for this: Limited income and therefore cannot afford to travel, no reason to travel, time constraints, unemployment and disliking travelling. There is a lack of travel culture amongst South Africans, especially amongst the previously disadvantages communities, as a result of limited awareness of tourism. In certain areas in South Africa there is limited development of tourism products. Domestic tourism is also not contributing to the GDP at a desired level.

Objectives of the DTGS 2012 -2020 This vision is described in the document as follows: “Growing domestic tourism for a sustainable tourism economy”

In the document, the reasons for developing this strategy are explained as follows: “The strategy sets practical measures to generate value from travel and tourism in South Africa . It outlines practical mechanisms to address the lack of tourism culture amongst South Africans, particularly the previously disadvantaged communities.”

The DTGS 2012-2020 has four strategic objectives:  To increase domestic tourism revenue/income  To increase domestic tourism volume  To improve measures and efforts aimed at addressing seasonality and equitable/fair geographic spread  To enhance the level of the culture of travel and tourism amongst South Africans

Ways to meet objectives To raise the number of Domestic tourists, the Department of Tourism also wants to focus on the following:

 Maintain and make optimal use of current tourism facilities.  Introduce new tourism products where there is potential  Encourage pre- and post tours for people attending key business events in other parts of the country  Engage with sports associations to introduce and promote pre-and-post event tours  Increase the culture for travel for tourism purposes  Improve performance of Tourist Information Centers  Introduce a Domestic Travel Card similar to SANPark’s Wild Card for domestic tourists to obtain discounted packages  Enhance the level of domestic tourism marketing by setting up provincial marketing offices in other provinces to create inter-provincial travel  Affordable, safe and convenient access and modes of transport to tourism destinations

 Recognise the role of travel agents, banks, websites, mobile phones, etc. in marketing

The five domestic market segments according to the DTGS 2012-2020 Reasons for segmentation of domestic tourists Research done during 2011 indicated that more than 8 million South Africans can afford to travel. These South Africans were grouped into five segments based on similarities in travel behavior and preferences. These five markets segments (also called target groups) will be the focus of the domestic tourism marketing campaign. Their interests and reasons for travel were used to compile a marketing message for each segment. This will be used in marketing campaigns to “grow domestic tourism volume”

Segments Profile Reasons to travel Preferred type Marketing message Income indicated as of holiday amount available to spend per month 1 Spontaneous Aged 18 – 24; all races; To get away from the Prefer a Have fun in new budget income about monotony of daily life; weekend surroundings, either explorers R5000 add to life experiences, holiday filled with existing friends or discover new people, with activities new friends met on the places and adventures way 2 Aged 35 and older, To educate their Special offers Spend quality family New horizon black, coloured and children and broaden on flights and time; broaden the families Indian; income R5000 – their perspectives; hotels would family’s horizons; being R10000 quality family time; encourage rewarded for hard reward for hard work them to travel work more Aged 35 and older, To boost social status; Prefer a Domestic travel is the 3 black, coloured and to experience the finer weekend quick and easiest way High-life Indian; income R10000 + things in life in new and holiday filled to enjoy invaluable and enthusiasts different settings with activities. enviable world-class experiences 4 Aged 25- 45; white; Travel is a way of life; Travel to South Africa has so Seasoned income R5000 + they grew up going on escape, relax many different places leisure seekers regular holidays and and spend and ways to escape. understand the value of quality time Relax and spend travel experiences. with loved quality time with loved They prefer memories ones. ones over commodities 5 Aged 25- 40; black; Escape the city and Special offers Break away from daily Well-to-do income R10000 or more spend time with family on flights and pressures, whether Mzanzi families disposable income per and friends in new and hotels would relaxing with family or month different locations; encourage having good times with expose their children to them to travel friends alternative ways of life more and activities 2

The Domestic Tourism Marketing Campaign

A new domestic tourism marketing campaign was launched by SA Tourism (SAT) on 2 May 2012 by then Minister of Tourism Marthinus van Schalkwyk . Since 2014 Mr Derek Hanekom has been Minister of Tourism.

NEW CAMPAIGN NAME: VAYA MZANSI (OLD SHO’T LEFT)

The slogan of the new campaign is: ‘Whatever you are looking for, it’s right here in South Africa’.

 Sho’t Left was one of South Africa’s successful marketing campaigns to motivate the number of young South Africans to travel.

 The new Domestic marketing campaign broadens its scope beyond the youth, and will encourage all South Africans to travel and enjoy the benefits and experiences of our own world class destinations.

 It aims to create the desire for travel among groups who did not grow up in a holidaying culture. It will target the 5 domestic markets segments as described above.

The key message of the new domestic tourism campaign is to travel and spend leisure time with family and friends, and enjoy the benefits and experiences of our own world class destinations. For South Africans who said they have no reason to travel, the following reason will be given: being a tourist in South Africa is enriching, exciting, stimulating and gives you time to reconnect with family and friends. It is an emotional benefit and an investment in you.

To download the DTGS 2012-2012; http://www.info.gov.za/view/DownloadFileAction?id=164428 To download the marketing campaign http://www.southafrica.net/sat/action/media/downloadFile?media_fileid=31803

• Consumer Goods and Services /
• Travel and Tourism /
• Domestic Tourism

Domestic Tourism Market Size, Share & Trends Analysis Report By Tour Type (Adventure, Spiritual/Cultural, Sports, Weekend Getaways), By Tourism Type, By Mode Of Booking, By Region, And Segment Forecasts, 2023 - 2030

• January 2023
• Region: Global
• Grand View Research
• ID: 5734461
• Description

Table of Contents

Companies mentioned, methodology, related topics, related reports.

• Purchase Options
• Ask a Question
• Recently Viewed Products

Domestic Tourism Market Report Highlights

• Domestic Tourism was valued at USD 1,670.32 billion in 2022 and is expected to register a CAGR of 17.0% over the forecast period. Domestic tourism is a tool that governments use to address local poverty, create jobs and economic growth, upgrade infrastructure, and relieve the strain of overpopulation. Instances of such strategies include discretionary pricing policies and the provision of non-wage tourism benefits
• Adventure segment was valued a USD 551.8 billion in 2022 and is expected to reach USD 1,846.2 Billion by 2030. A trip that involves adventure tourism comprises at least two of the three elements of physical exercise, exposure to the outdoors, and cultural immersion. Risk and some skill from the visitor are frequently involved
• Interstate travel segment is expected to witness substantial growth over the forecast period with a CAGR of 17.5% from 2022 to 2030. The non-leisure routes connecting major metro cities to II or III-tier locations continue to show more demand as people return to or after celebrating holidays with their relatives or loved ones. Interstate passengers are seen to be lured to less travelled areas
• Online segment is expected to witness substantial growth over the forecast period with a CAGR of 18.1% from 2022 to 2030. Online mode of operations is the recent trend in tour and travel industry. Online mode helps tour operators to increase their reach to the customers; online operation leads to cost reduction because of which tour operators can provide the discount to their customers
• Europe region was valued a USD 650.91 billion in 2022 and is expected to reach USD 2,247.2 billion by 2030. The European Union (EU) aims to promote tourism in order to maintain the region's position as a leading destination, and maximize the industry's contribution to growth and employment
• Abercrombie & Kent USA LLC
• Expedia Group
• Cox and Kings Ltd
• Kensington Tours
• Micato Safari
• Scott Dunn Ltd.
• Thomas Cook India Ltd
• La Vacanza Travel
• Butterfield & Robinson

Table Information

• Travel And Tourism

Global Culinary Tourism Market Outlook, 2029

•  Report

Global Culinary Tourism Market Overview, 2024-2029

Domestic Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028

• November 2023

Global Safari Tourism Market Size, Share & Trends Analysis Report by Type (Adventure Safari, Private Safari), Accommodation Type (Safari Resorts & Lodges, Safari Camps), Group (Friends, Families), Booking Mode, Region, and Segment Forecasts, 2024-2030

• December 2023

Culinary Tourism Market Report by Activity Type, Tour Type, Age Group, Mode of Booking, and Region 2024-2032

• January 2024

ASK A QUESTION

We request your telephone number so we can contact you in the event we have difficulty reaching you via email. We aim to respond to all questions on the same business day.

Request a Quote

YOUR ADDRESS

YOUR DETAILS

PRODUCT FORMAT

DOWNLOAD SAMPLE

Please fill in the information below to download the requested sample.

• Consumer Goods and Services
• Outdoor and Recreation

Domestic Tourism Market

Global Domestic Tourism Market Size, Share, Growth, Trends, Forecast: By Location: Local Travel, Interstate Travel; By Mode of Booking: OTA, Direct Booking; By Tour Type: Conferences/Meetings, Weekend Getaways, Adventure Tours, Spiritual/Cultural, Sports, Others; By Age Group; Regional Analysis; Competitive Landscape; 2024-2032

• Report Summary
• Table of Contents
• Pricing Detail
• Request Sample

Global Domestic Tourism Market Outlook

The global domestic tourism market size reached approximately USD 1.87 billion in 2023. The market is projected to grow at a CAGR of 15.2% between 2024 and 2032, reaching a value of around USD 6.67 billion by 2032.

Key Trends in the Market

Domestic tourism can be defined as the act of individuals or groups travelling and exploring within their own country, rather than venturing abroad. This form of tourism encompasses leisure, recreation, and cultural activities undertaken by residents within their national boundaries.

• One of the primary factors driving the domestic tourism market growth is the changing preferences of travellers. Many individuals are seeking more authentic and immersive travel experiences, desiring to explore the hidden gems and cultural diversity within their own country. Domestic travel allows for a deeper connection to local communities, traditions, and heritage, fostering a sense of pride and appreciation for one's own nation.
• Marketing and promotional campaigns stand as some of the most influential domestic tourism market trends. Tourism boards, travel agencies, and destination marketing organisations have been actively promoting domestic travel through strategic advertisements, social media campaigns, and targeted promotions. Through these advertising efforts, organisations aim to spread awareness about the diverse tourist attractions within a country.
• According to the domestic tourism market analysis, changing working dynamics have contributed to the rise of microcations and short getaways. Individuals are increasingly seeking ways to balance their professional commitments with leisure time, leading to a growing demand for shorter, more frequent trips. Domestic travel offers the convenience of easy accessibility, reduced travel time, and flexibility in planning. This trend is further fuelled by remote work arrangements, allowing individuals to work from anywhere and combine work and leisure in a single trip, which enhances the domestic tourism market demand.

Market Analysis

Based on location, the market is bifurcated into local travel and interstate travel. On the basis of the mode of booking, the market can be divided into OTA and direct booking. The market, based on tour type, is categorised into conferences/meetings, weekend gateways, adventure tours, spiritual/cultural, and sports, among others.

The domestic tourism market segmentation, based on age group, includes those below 30 years, 30-49 years, and 50 years and above. The major regional markets for domestic tourism are North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

The comprehensive EMR report provides an in-depth assessment of the market based on Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the global domestic tourism market, covering their competitive landscape and the latest developments like mergers, acquisitions, investments, and expansion plans.

• Cox & Kings Ltd.
• Thomas Cook Tourism
• Kensington Tours Ltd.
• Micato Safaris, Inc.
• Abercrombie & Kent USA, LLC
• Wyndham Destinations, Inc
• La Vacanza Travel
• Butterfield & Robinson Inc
• Scott Dunn Limited

Market Share by Tour Type

Adventure travel accounts for a significant portion of the global domestic tourism market share. This form of leisure entails engaging in outdoor activities and immersing oneself in unique surroundings. Adventurers actively seek out opportunities that entail a certain level of risk and excitement, as well as personal growth. They are drawn to remote and exotic corners of the globe, eager to embrace challenges and discover tranquillity in unfamiliar territories.

Market Share by Regions

During the forecast period, Europe is expected to significantly enhance the domestic tourism market value. Renowned for its captivating blend of historical significance, diverse cultures, and awe-inspiring natural landscapes, Europe boasts some of the world's most celebrated cities and nations. With a wide range of destinations to choose from, travellers can immerse themselves in a tapestry of rich histories, explore varied traditions, and indulge in the breathtaking beauty of Europe's natural wonders.

Competitive Landscape

Cox & Kings Ltd, established in 1758, is a renowned travel and tourism company with an extensive legacy. As one of the world's oldest travel companies, Cox & Kings holds a distinguished position in the tourism sector. Headquartered in Maharashtra, India, the company offers a comprehensive suite of travel services encompassing domestic and international holiday packages, corporate travel solutions, trade fair arrangements, foreign exchange services, and visa processing.

Thomas Cook (India) Limited is a leading travel and tourism company based in India. It is a subsidiary of Fairfax Financial Holdings, a global investment and insurance holding company. Thomas Cook (India) Limited, since its acquisition in August 2012, acts as a separate entity from the original Thomas Cook Group, which faced liquidation in 2019.

Kensington Tours Ltd. is a distinguished luxury tour operator that specialises in providing tailor-made travel experiences. Founded in 1999 and headquartered in Toronto, Canada, Kensington Tours is dedicated to curating customised itineraries for discerning individual travellers and small groups. Its expertise lies in creating exceptional and immersive journeys to a variety of global destinations.

Other domestic tourism market players include Micato Safaris, Inc., Abercrombie & Kent USA, LLC, Wyndham Destinations, Inc, TUI Group, La Vacanza Travel, Butterfield & Robinson Inc, and Scott Dunn Limited, among others.

Key Highlights of the Report

*At Expert Market Research, we strive to always give you current and accurate information. The numbers depicted in the description are indicative and may differ from the actual numbers in the final EMR report.

1    Preface     2    Report Coverage – Key Segmentation and Scope 3    Report Description     3.1    Market Definition and Outlook     3.2    Properties and Applications     3.3    Market Analysis     3.4    Key Players 4    Key Assumptions 5    Executive Summary     5.1    Overview     5.2    Key Drivers     5.3    Key Developments     5.4    Competitive Structure     5.5    Key Industrial Trends 6    Market Snapshot     6.1    Global     6.2    Regional 7    Opportunities and Challenges in the Market 8    Global Domestic Tourism Market Analysis     8.1    Key Industry Highlights     8.2    Global Domestic Tourism Historical Market (2018-2023)      8.3    Global Domestic Tourism Market Forecast (2024-2032)     8.4    Global Domestic Tourism Market by Location         8.4.1    Local Travel             8.4.1.1    Historical Trend (2018-2023)             8.4.1.2    Forecast Trend (2024-2032)         8.4.2    Interstate Travel             8.4.2.1    Historical Trend (2018-2023)             8.4.2.2    Forecast Trend (2024-2032)     8.5    Global Domestic Tourism Market by Mode of Booking         8.5.1    OTA             8.5.1.1    Historical Trend (2018-2023)             8.5.1.2    Forecast Trend (2024-2032)         8.5.2    Direct Booking             8.5.2.1    Historical Trend (2018-2023)             8.5.2.2    Forecast Trend (2024-2032)     8.6    Global Domestic Tourism Market by Tour Type         8.6.1    Conferences/Meetings             8.6.1.1    Historical Trend (2018-2023)             8.6.1.2    Forecast Trend (2024-2032)         8.6.2    Weekend Getaways             8.6.2.1    Historical Trend (2018-2023)             8.6.2.2    Forecast Trend (2024-2032)         8.6.3    Adventure Tours             8.6.3.1    Historical Trend (2018-2023)             8.6.3.2    Forecast Trend (2024-2032)         8.6.4    Spiritual/Cultural             8.6.4.1    Historical Trend (2018-2023)             8.6.4.2    Forecast Trend (2024-2032)         8.6.5    Sports             8.6.5.1    Historical Trend (2018-2023)             8.6.5.2    Forecast Trend (2024-2032)         8.6.6    Others     8.7    Global Domestic Tourism Market by Age Group         8.7.1    Below 30 Years             8.7.1.1    Historical Trend (2018-2023)             8.7.1.2    Forecast Trend (2024-2032)         8.7.2    30-49 Years             8.7.2.1    Historical Trend (2018-2023)             8.7.2.2    Forecast Trend (2024-2032)         8.7.3    50 Years and Above             8.7.3.1    Historical Trend (2018-2023)             8.7.3.2    Forecast Trend (2024-2032)     8.8    Global Domestic Tourism Market by Region         8.8.1    North America             8.8.1.1    Historical Trend (2018-2023)              8.8.1.2    Forecast Trend (2024-2032)         8.8.2    Europe             8.8.2.1    Historical Trend (2018-2023)              8.8.2.2    Forecast Trend (2024-2032)         8.8.3    Asia Pacific             8.8.3.1    Historical Trend (2018-2023)              8.8.3.2    Forecast Trend (2024-2032)         8.8.4    Latin America             8.8.4.1    Historical Trend (2018-2023)              8.8.4.2    Forecast Trend (2024-2032)         8.8.5    Middle East and Africa             8.8.5.1    Historical Trend (2018-2023)              8.8.5.2    Forecast Trend (2024-2032) 9    North America Domestic Tourism Market Analysis     9.1    United States of America          9.1.1    Historical Trend (2018-2023)          9.1.2    Forecast Trend (2024-2032)     9.2    Canada         9.2.1    Historical Trend (2018-2023)          9.2.2    Forecast Trend (2024-2032) 10    Europe Domestic Tourism Market Analysis     10.1    United Kingdom         10.1.1    Historical Trend (2018-2023)          10.1.2    Forecast Trend (2024-2032)     10.2    Germany         10.2.1    Historical Trend (2018-2023)          10.2.2    Forecast Trend (2024-2032)     10.3    France         10.3.1    Historical Trend (2018-2023)          10.3.2    Forecast Trend (2024-2032)     10.4    Italy         10.4.1    Historical Trend (2018-2023)          10.4.2    Forecast Trend (2024-2032)     10.5    Others 11    Asia Pacific Domestic Tourism Market Analysis     11.1    China         11.1.1    Historical Trend (2018-2023)          11.1.2    Forecast Trend (2024-2032)     11.2    Japan         11.2.1    Historical Trend (2018-2023)          11.2.2    Forecast Trend (2024-2032)     11.3    India         11.3.1    Historical Trend (2018-2023)          11.3.2    Forecast Trend (2024-2032)     11.4    ASEAN         11.4.1    Historical Trend (2018-2023)          11.4.2    Forecast Trend (2024-2032)     11.5    Australia         11.5.1    Historical Trend (2018-2023)          11.5.2    Forecast Trend (2024-2032)     11.6    Others 12    Latin America Domestic Tourism Market Analysis     12.1    Brazil         12.1.1    Historical Trend (2018-2023)          12.1.2    Forecast Trend (2024-2032)     12.2    Argentina         12.2.1    Historical Trend (2018-2023)          12.2.2    Forecast Trend (2024-2032)     12.3    Mexico         12.3.1    Historical Trend (2018-2023)          12.3.2    Forecast Trend (2024-2032)     12.4    Others 13    Middle East and Africa Domestic Tourism Market Analysis     13.1    Saudi Arabia         13.1.1    Historical Trend (2018-2023)          13.1.2    Forecast Trend (2024-2032)     13.2    United Arab Emirate         13.2.1    Historical Trend (2018-2023)          13.2.2    Forecast Trend (2024-2032)     13.3    Nigeria         13.3.1    Historical Trend (2018-2023)          13.3.2    Forecast Trend (2024-2032)     13.4    South Africa         13.4.1    Historical Trend (2018-2023)          13.4.2    Forecast Trend (2024-2032)     13.5    Others 14    Market Dynamics     14.1    SWOT Analysis         14.1.1    Strengths         14.1.2    Weaknesses         14.1.3    Opportunities         14.1.4    Threats     14.2    Porter’s Five Forces Analysis           14.2.1    Supplier’s Power         14.2.2    Buyer’s Power         14.2.3    Threat of New Entrants         14.2.4    Degree of Rivalry         14.2.5    Threat of Substitutes     14.3    Key Indicators for Demand     14.4    Key Indicators for Price  15    Competitive Landscape     15.1    Market Structure     15.2    Company Profiles         15.2.1    Cox & Kings Ltd.             15.2.1.1    Company Overview             15.2.1.2    Product Portfolio             15.2.1.3    Demographic Reach and Achievements             15.2.1.4    Certifications         15.2.2    Thomas Cook (India) Limited             15.2.2.1    Company Overview             15.2.2.2    Product Portfolio             15.2.2.3    Demographic Reach and Achievements             15.2.2.4    Certifications         15.2.3    Kensington Tours Ltd.             15.2.3.1    Company Overview             15.2.3.2    Product Portfolio             15.2.3.3    Demographic Reach and Achievements             15.2.3.4    Certifications         15.2.4    Micato Safaris, Inc.             15.2.4.1    Company Overview             15.2.4.2    Product Portfolio             15.2.4.3    Demographic Reach and Achievements             15.2.4.4    Certifications         15.2.5    Abercrombie & Kent USA, LLC             15.2.5.1    Company Overview             15.2.5.2    Product Portfolio             15.2.5.3    Demographic Reach and Achievements             15.2.5.4    Certifications         15.2.6    Wyndham Destinations, Inc             15.2.6.1    Company Overview             15.2.6.2    Product Portfolio             15.2.6.3    Demographic Reach and Achievements             15.2.6.4    Certifications         15.2.7    TUI Group             15.2.7.1    Company Overview             15.2.7.2    Product Portfolio             15.2.7.3    Demographic Reach and Achievements             15.2.7.4    Certifications         15.2.8    La Vacanza Travel             15.2.8.1    Company Overview             15.2.8.2    Product Portfolio             15.2.8.3    Demographic Reach and Achievements             15.2.8.4    Certifications         15.2.9    Butterfield & Robinson Inc             15.2.9.1    Company Overview             15.2.9.2    Product Portfolio             15.2.9.3    Demographic Reach and Achievements             15.2.9.4    Certifications         15.2.10    Scott Dunn Limited             15.2.10.1    Company Overview             15.2.10.2    Product Portfolio             15.2.10.3    Demographic Reach and Achievements             15.2.10.4    Certifications         15.2.11    Others   16    Key Trends and Developments in the Market

List of Key Figures and Tables

1.    Global Domestic Tourism Market: Key Industry Highlights, 2018 and 2032  2.    Global Domestic Tourism Historical Market: Breakup by Location (USD Billion), 2018-2023 3.    Global Domestic Tourism Market Forecast: Breakup by Location (USD Billion), 2024-2032 4.    Global Domestic Tourism Historical Market: Breakup by Mode of Booking (USD Billion), 2018-2023 5.    Global Domestic Tourism Market Forecast: Breakup by Mode of Booking (USD Billion), 2024-2032 6.    Global Domestic Tourism Historical Market: Breakup by Tour Type (USD Billion), 2018-2023 7.    Global Domestic Tourism Market Forecast: Breakup by Tour Type (USD Billion), 2024-2032 8.    Global Domestic Tourism Historical Market: Breakup by Age Group (USD Billion), 2018-2023 9.    Global Domestic Tourism Market Forecast: Breakup by Age Group (USD Billion), 2024-2032 10.    Global Domestic Tourism Historical Market: Breakup by Region (USD Billion), 2018-2023 11.    Global Domestic Tourism Market Forecast: Breakup by Region (USD Billion), 2024-2032 12.    North America Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 13.    North America Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 14.    Europe Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 15.    Europe Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 16.    Asia Pacific Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 17.    Asia Pacific Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 18.    Latin America Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 19.    Latin America Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 20.    Middle East and Africa Domestic Tourism Historical Market: Breakup by Country (USD Billion), 2018-2023 21.    Middle East and Africa Domestic Tourism Market Forecast: Breakup by Country (USD Billion), 2024-2032 22.    Global Domestic Tourism Market Structure

What was the domestic tourism market size in 2023?

In 2023, the market reached a value of about USD 1.87 billion.

What is the growth rate of the global domestic tourism market?

The market is projected to grow at a CAGR of 15.2% between 2024 and 2032.

What is the forecast outlook of the domestic tourism market for 2024-2032?

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach a value of around USD 6.67 billion by 2032.

What are the major market drivers?

The market for domestic tourism is being driven by the changing preferences of people to explore their own country and the increasing demand for affordable tourism packages.

What are the key trends in the market?

The major trends propelling the market growth are the rising prevalence of promotional campaigns by governments and private organisations and the working demographic seeking short trips and leisure activities.

What are the major regional markets for domestic tourism, according to the EMR report?

The major regional market includes North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa.

What are the major tour types considered in the market report?

The major tour types considered in the market report include conferences/meetings, weekend gateways, adventure tours, spiritual/cultural, and sports, among others.

Who are the key market players, according to the domestic tourism market report?

The key players in the market are Cox & Kings Ltd., Thomas Cook (India) Tourism, Kensington Tours Ltd., Micato Safaris, Inc., Abercrombie & Kent USA, LLC, Wyndham Destinations, Inc, TUI Group, La Vacanza Travel, Butterfield & Robinson Inc, and Scott Dunn Limited, among others.

Purchase Options 10% off

Methodology  

Request Customisation

Report Sample

Request Brochure

Ask an Analyst

( USA & Canada ) +1-415-325-5166 [email protected]

( United Kingdom ) +44-702-402-5790 [email protected]

Mini Report

• Selected Sections, One User
• Printing Not Allowed
• Email Delivery in PDF
• Free Limited Customisation
• Post Sales Analyst Support
• 50% Discount on Next Update

Single User License

• All Sections, One User
• One Print Allowed

Five User License

• All Sections, Five Users
• Five Prints Allowed

Corporate License

• All Sections, Unlimited Users
• Unlimited Prints Allowed
• Email Delivery in PDF + Excel

Any Question? Speak With An Analyst

View A Sample

Did You Miss Anything, Ask Now

Right People

We are technically excellent, strategic, practical, experienced and efficient; our analysts are hand-picked based on having the right attributes to work successfully and execute projects based on your expectations.

Right Methodology

We leverage our cutting-edge technology, our access to trusted databases, and our knowledge of the current models used in the market to deliver you research solutions that are tailored to your needs and put you ahead of the curve.

Right Price

We deliver in-depth and superior quality research in prices that are reasonable, unmatchable, and shows our understanding of your resource structure. We, additionally, offer attractive discounts on our upcoming reports.

Right Support

Our team of expert analysts are at your beck and call to deliver you optimum results that are customised to meet your precise needs within the specified timeframe and help you form a better understanding of the industry.

Stay informed with our free industry updates.

We use cookies, just to track visits to our website, we store no personal details. Privacy Policy X

Press Release

Price Forecast

• Domestic Tourism Market
• Hospitality & Tourism

Global Domestic Tourism Market Size, Share, Trends, COVID-19 Impact & Growth Forecast Report – Segmented By Location (Local or Regional Travel and Interstate Travel), Mode of Booking (OTA Platform, Direct Booking), Tour Type (Conference/Meetings, Weekend Gateways, Adventure Tours, Organized Tours, Holiday Trips and Others), Age group (Below 30 Years, 30-41 Years, 42-49 Years, 50 Years and Above) and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Industry Analysis (2024 to 2029)

• Product Description
• Table of Contents
• List of table & Figure
• Request Sample
• Description

Global Domestic Tourism Market Size (2024 to 2029)

The size of the global domestic tourism market was worth USD 1.76 billion in 2023. The global market is expected to be worth USD 3.74 billion by 2029 from USD 2 billion in 2024, growing at a CAGR of 13.39% from 2024 to 2029.

Domestic Tourism is referred to tourism that involves residents of one country traveling within their own country and does not involve crossing international borders at entry points. It means visits within their own country by visitors who are residents of their own country. In Domestic tourism, people like to travel and explore their nearby places. Domestic tourism involves local, regional, or interstate travel. The population can book their travel through Online Booking Agencies (OTA) or through direct booking. There are different types of tour and travel packages available in the market, people have the option to choose according to their budget and willingness to travel. The governments of several nations worldwide are taking important initiatives and increasing their spending to raise tourism and employment of the population, which further boosts the growth of domestic tourism in the market during the forecast period.

MARKET DRIVERS

The increasing disposable income of the population, particularly of the middle class, is primarily propelling the growth of the global domestic tourism market..

The middle-class population in several nations is increasing along with increasing income and, therefore, drives the growth of the domestic tourism market. The rise in the inclination of the population toward unique and exotic holiday experiences. The people are showing their interest in visiting unique places within their own country's boundaries and want to have unique experiences by visiting exotic places. The increased exposure of people to different forms of social media has enhanced their knowledge about various trends and various tourist places. Social media is increasingly working as a pseudo-travel agent. Customers are increasingly opting for those places where they know people have stayed or previously traveled there. In addition to it, they refer to reviews and insights detailed on various social networking sites. Therefore, the use of social media for promotion is driving the growth of the tourism market.

The growing trend of rural and nature tourism is increasing after the stringent lockdown of pandemics. The people are likely to prefer rural and nature tourism. Rural tourism includes agricultural tourism, gastronomic tourism, and health tourism which are prominent. The surging demand for rural tourism is going to propel the growth of the domestic tourism market. The increasing trend and ease of online booking are fueling the growth of the market. Additionally, mobile applications, big data analytics, and artificial intelligence are evolving together to propel the domestic tourism market.

MARKET RESTRAINTS

An increase in tourism and crime rate, political uncertainty, and natural calamities along with inadequate support infrastructure challenging market expansion are the factors that restrict the growth of the domestic tourism market.

Impact of COVID-19 on Global Domestic Tourism Market 

The COVID-19 outbreak has had a significant impact on Global Domestic Tourism due to strict lockdowns, travel restrictions, and social distancing imposed by governing bodies of several nations. The lockdown across various countries has hampered international as well as domestic travel. Several countries itself has not opened their border to international tourism. For instance, there was an 83% drop in internal tourists in 2020. In the initial phase of COVID, people itself were not willing to go outside, but with the long-term effects of coronavirus and a large number of vaccinated population; now population like to choose to visit and explore their regional or interstate tourist places in order to release worst memories of this outbreak. Owing to this region, the demand for domestic tourism will increase which will further boost the growth of the domestic tourism market during the forecast period.

REPORT COVERAGE

Segmental analysis, global domestic tourism market analysis by location.

The interstate travel segment is predicted to hold the domination in the global domestic tourism market during the forecast period. Interstate traveling involves tours of places that are limited to the country's border. Interstate travel has gained much popularity because people like to visit different places rather than visiting the same place, thus demand to tour other states within the country Furthermore, due to pandemic restricts and ban on international tourism, people are getting a chance to explore the near places or famous destination in their country itself. Thus, all these factors are anticipated to contribute to the growth of the interstate travel segment in the global domestic tourism market.

Global Domestic Tourism Market Analysis By Mode of Booking

The OTA segment is dominating and will dominate the domestic tourism market during the forecast period as the OTA platform provides access to huge trips and travel packages. OTA platform offers quick and convenient flight and hotel bookings, rising customers’ trust in online payment, and allows for comparing various available travel options that encourage customers to book their trips through the OTA platform. Additionally, OTAs provide intelligence and smart tools in order to locate travelers, protect & process reservations, communicate with guests, and manage reviews and therefore enhancing the customer’s personal experience.

Global Domestic Tourism Market Analysis By Tour Type

The weekend gateways segment is estimated to account for the major share of the worldwide market during the forecast period. The weekend gateways segment is dominating the marketing as it does not require detailed planning or large budgets. Also, it can be organized for large groups.

Global Domestic Tourism Market Analysis By Age Group

The Age group below 30 years and 30-41 years collectively hold around 68.2% of the market share in 2023. Travels between the age group 30-41 years are moderate spending groups. However, 95% of this age group are frequent travelers and have travel plans once a year. This age group denotes the largest generation and has a large number of trips annually and is likely to spend on unique experiences. On the other, for those below 30 years of age group, travelers are budget conscious and seek immersive travel experiences. They are highly influenced or inspired to travel due to social media. Therefore, below 30 years of age group people is going to boost the domestic tourism market growth in the forecast period.

REGIONAL ANALYSIS

North America is expected to have a significant share of the domestic tourism market during the forecast period. The United States of this region is the top country for domestic travel and tourism spending in the world. In 2019, domestic travel and tourism spending in the United States of America was USD$899.3 billion which is 21.14% of the global domestic travel and tourism spending. The high disposable income and increasing stress levels during the pandemic are going to boost the domestic tourism market in this region.

The emergence of the middle class is growing in this region and now Asia-Pacific has citizens with increasing disposable income which is going to increase domestic tourism in this region. In

Asia-Pacific region, China is the largest contributor to GDP through travel and tourism and it is the third most visited country in the world. Asia-Pacific also scores above the global average for ground and port infrastructure as well as the pillars of the Enabling Environment subindex. Japan has a large economy and provides an expansive domestic market for tourism. Also, the nature and the diverse culture in the APAC region are driving the growth of domestic tourism in this region.

In Europe, domestic tourism is a significant part of the European Travel and Tourism industry along with international tourism. Domestic spending by far dominated the distribution of travel and tourism spending in Europe in 2020 and nearly three-quarters of all travel spending is coming from domestic tourism alone. In this region, some countries spend more on domestic travel than others. Germany and France were the dominating European countries that have the highest expenditure on domestic trips and each spent around 50 billion euros. The spending power of the countries in domestic travel is expected to drive the growth of the domestic tourism market.

KEY PARTICIPANTS IN THE GLOBAL DOMESTIC TOURISM MARKET

Companies playing a key role in the global domestic tourism market include Abercrombie & Kent USA LLC, Butterfield & Robinson, Cox & Kings Ltd., Kensington Tours, Micato Safari, Scott Dunn Ltd., Tauck, Inc., Thomas Cook India Ltd., Travcoa Corporation and TUI Group. Booking Holding Inc had the largest share of the world’s Domestic Tourism in terms of sales revenue in 2020.

RECENT HAPPENINGS IN THE MARKET

• In October 2021, Abercrombie & Kent introduced "Wings Over Mexico” which is the newest addition to A&K’s lineup. “Wings Over Mexico” is a journey that showcases the rich cultural diversity and scenery found south of the border beyond the beaches and all-inclusive resorts.
• In Feb 2021, Expedia launched the “Emergency Accommodation Portal” to assist in providing real-time hotel information.
• In July 2021, Wheels Up (is leader in private aviation) and Abercrombie & Kent (the world’s leading luxury travel company) announced a strategic partnership to offer Wheels Up Members bespoke travel experiences by utilizing the Wheels Up feet in North America and private small group journeys in international destinations.

DETAILED SEGMENTATION OF THE GLOBAL DOMESTIC TOURISM MARKET INCLUDED IN THIS REPORT

This research report on the global domestic tourism market has been segmented and sub-segmented based on location, mode of booking, tour type, age group and region..

By Location

• Local or Regional Travel
• Interstate Travel

By Mode of Booking

• OTA Platform
• Direct Booking

By Tour Type

• Conference/Meetings
• Weekend Gateways
• Adventure Tours
• Organized Tours
• Holiday Trips

By Age Group

• Below 30 Years
• 30-41 Years 42-49 Years
• 50 Years and Above
• North America
• Asia Pacific
• Latin America
• Middle East & Africa

When I submit this form, I am consenting to Market Data Forecast Privacy Policy .

Please wait. . . . Your request is being processed

Frequently Asked Questions

What is the size of the domestic tourism market? +

The domestic tourism market size was estimated at US$ 1.55 billion in 2022 and is estimated to reach US$ 23.25 billion in 2028

What is the domestic tourism market growth? +

The domestic tourism market is expected to grow at a compound annual growth rate of 13.39% from 2023 and 2028 to reach USD$ 3.25 billion in 2028

Which are the major opportunity areas of the domestic tourism market? +

The growing willingness of people to explore their native places and negative effects of pandemic worldwide is driving the growth of the domestic tourism.

Which region holds the largest market of domestic tourism? +

Asia-Pacific accounted for the largest market share of domestic tourism.

What is the competitive scenario of the top players in domestic tourism market? +

There is an increase in new travel packages and offers, expansions and mergers & acquisitions by the key players such as Booking.com, Expedia Group.

Which segment is dominating in this market? +

Weekend gateway is the dominating segment because most of the people prefer to travel and have god time on their weekends which propels the growth of the domestic tourism market.

Related Reports

Culinary Tourism Market

Download Sample

Tourism and Hospitality Market

International Tourism Market

The State of the Hospitality Market

Sustainable Tourism Market

Rural Tourism Market

Special Interest Tourism Market

Diving Tourism Market

Wellness Tourism Market

Access the study in MULTIPLE FORMATS Purchase options starting from $ 1800

Didn’t find what you’re looking for? TALK TO OUR ANALYST TEAM

Need something within your budget? NO WORRIES! WE GOT YOU COVERED!

Call us on: +1 888 702 9696 (U.S Toll Free)

Write to us: [email protected]

Research Areas

Reports By Region

• > Global
• > North America
• > Europe
• > Asia Pacific
• > Latin America
• > Middle East & Africa
• > Country

Reports By Industry

• > Healthcare
• > Agriculture
• > Food and Beverage
• > Chemicals & Materials
• > Automotive
• > Information Technology
• > Electronics and Semiconductor
• > Energy and Resources
• > Aerospace And Defense
• > Consumer Goods And Services
• > Automation and Process Control
• > Hospitality & Tourism

WE ARE HERE TO HELP YOU

Fill the details to enquire now

Yes, I've read the Privacy Policy

* All fields are mandatory

© 2024 Market Data Forecast All Rights Reserved.

To request a free sample copy of this report, please complete the form below

We value your investment and offer free customization​ with every report to fulfil your exact research needs.​

• Press Releases
• About Who We Are Why Select Us Careers
• Services Consulting Other Services Research

Search Result

Domestic tourism market size, share global analysis report, 2023-2032.

Lorem ipsum dolor sit amet, consectetur adipisicing elit. Non vel laborum, eveniet eos mollitia error in sequi quasi repudiandae libero iure, nemo deleniti, tempore deserunt voluptas eaque debitis quaerat recusandae?

What's Included in Full Report?

• PDF Format Report

Industry Dynamics

• Market Size and Share Analysis
• Industry Trends and Growth Outlook
• Major Market Players Detailed Analysis
• Key Driving Factors and Analysis by Segments
• Regional Analysis (Can be Customized based on Region and Country)
• Future Commercial Growth Analysis

Request Sample Report

Request a Sample report to know overview of the report's scope and coverage.

Know more about key segmentations and regional analysis during the current and forecast periods. Discover market top players share, their industry performance, and strategies.

Your data is secure and will never be shared with third parties.

Domestic Tourism Market Share, Size, Trends, Industry Analysis Report, By Tour Type; Tourism Type; By Mode of Booking (Online, Offline); By Region; Segment Forecast, 2023 - 2032

• Published Date:May-2023
• Format: PDF
• Report ID: PM3218
• Base Year: 2022
• Historical Data: 2019-2021
• Description

Table of Contents

• Analysis Type
• Research Methodology

Request Free Sample

Report outlook.

The global domestic tourism market was valued at USD 1,670.34 billion in 2022 and is expected to grow at a CAGR of 16.9% during the forecast period.  Domestic travel is defined as travel within a single country. Domestic travelers are people who travel to a nearby state. Due to its impact on local expenditure, domestic travel is essential to the domestic economy. This raises the local government's financial resources, which it may employ to modernize the community's services and infrastructure while also enhancing the quality of life for its residents. Considering how Covid-19 has impacted peoples' employment and financial outlooks, this is very important.

Know more about this report: Request for sample pages

Domestic travel helps to overcome seasonality within regions by exposing tourists to less-visited rural areas that are typically ignored by foreign visitors. China has been extraordinarily successful in promoting domestic tourism, beating all other countries in domestic expenditure growth because to its growing middle class and the government's assistance. While China continues to lead in terms of absolute domestic expenditure growth, domestic travel and tourist expenditures have increased significantly in many emerging countries as their citizens start to have more disposable income.

Due to the closure of international travel owing to border lockout due to COVID-19, internal tourism, particularly in the local areas to relax and have some alone time, increased dramatically. Also, domestic travel does away with the requirement to apply for a visa and the added wait time involved. Long-haul flights, hotel stays, tour guides, and the more expensive "foreign visitor" tickets for local attractions are just a few of the extra expenses travelers frequently incur when travelling abroad. There are also visa and immigration fees, any costs associated with gathering additional required paperwork, and long-haul plane tickets.

Also, visiting local locations necessitates regular interactions with locals, which leads to the exploration of the true distinctive character of the location, people, and culture. Due to their familiarity with the local culture and proficiency in the language, tourists also learn a lot about the area they are visiting while travelling there.

Due to the rise of the tourist sector over the past century, people are now able to visit other states or cities to experience these locations and activities. The expansion of the travel and hospitality industries was also aided by the introduction of numerous activities and alluring packages by tour operators as a result of this development. The development of media technology was a factor in the growth of domestic tourism, in addition to the significant roles that travel and hotels played.

For Specific Research Requirements,   Request for a Customized Research Report

Growth Drivers The rising disposable income of the populace, particularly that of the middle class, is what fuels the domestic tourism market . The rise of the domestic tourist business is driven by the rising middle-class population and rising affluence in many countries. the growing public preference for unusual and exotic vacation experiences. People are demonstrating a desire to go to unusual locations within their own country's borders and to enjoy unique experiences by going to far-off locales.

People's understanding of various trends and tourism destinations has improved as a result of their greater exposure to numerous social media platforms . More and more often, social media serves as a fictitious travel agency. Consumers are choosing destinations more frequently where familiar people have previously visited or stayed. Additionally, they refer to evaluations and analysis provided on different social networking sites. As a result, the growth of the tourism market is being driven by the usage of social media for promotion.

With the strict lockdown caused by pandemics, countryside and nature tourism is becoming increasingly popular. People are probably more prone to like outdoor and rural vacations. Agriculture, gastronomy, and health tourism are three popular forms of rural tourism. The rise of the domestic tourist business will be fueled by the soaring demand for rural travel.

The industry is expanding due to the rising trend and simplicity of online reservations. In addition, the development of mobile applications, big data analytics, and artificial intelligence is advancing the domestic tourist sector.

Report Segmentation

The market is primarily segmented based on tour type, tourism type, mode of booking and region.

In 2022, the offline booking dominated the market, accounting for the largest market share

The tour operators offer a wide range of services to the tourists through offline modes, including fully-guided packages, fully-customized packages, designed standardized tour packages, and specialized tourism packages where the customer selects each component of the tour based on their specific needs. Small tour firms have found a market niche and increased their profits by operating locally.

Operating online is becoming more and more frequent in the travel sector. Online transactions are more alluring to tour operators since they can run their businesses at a low cost and reach a broader target audience. Nowadays, customers prefer to make purchases online because there are so many options for them to compare and buy what they want. Based on client preferences, travel businesses must adjust to market developments. As a result, both market forces are being driven in the same direction by "online mode". So, the importance of online booking has increased in the travel industry.

Europe dominates the global market in 2022

Europe is home to some of the most well-known countries and cities in the world, many of which have fascinating history, contrasting cultures, and magnificent natural settings. According to Dream Big Travel Far, there were 682 million domestic arrivals in European countries in 2019.

From 2023 to 2032, Asia Pacific is anticipated to experience a high CAGR. The rapid rise in middle class income households in developing countries, particularly in the Asia-Pacific area, has had a significant impact on domestic travel and tourism. Even though there is a positive correlation between the growth of GDP per capita and domestic spending, the wide variations in performance between the countries are caused by the tourism industry's different levels of maturity, income levels, the state of its infrastructure, and the geopolitical and economic environments in each of the countries.

Competitive Insight

Some of the major players operating in the global market include Expedia Group, Cox and Kings Ltd., Kensington Tours, Micato Safari, Scott Dunn Ltd., Tauck, Inc., Thomas Cook India Ltd., La Vacanza Travel, and Butterfield & Robinson are a few examples of companies that offer travel services.

Recent Developments

• In April 2023: Expedia launched new feature powered by ChatGPT to help plan travel. Expedia launched a new feature that uses ChatGPT artificial intelligence technology to help plan trips. The feature is currently is in beta testing.

Domestic Tourism Market Report Scope

Lipsum generator: Lorem Ipsum - All the facts www.lipsum.com Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

The global domestic tourism market size is expected to reach USD 7,970.78 billion by 2032, according to a new study by Polaris Market Research.

Key players in the domestic tourism market are Expedia Group, Cox and Kings Ltd., Kensington Tours, Micato Safari, Scott Dunn Ltd., Tauck, Inc., Thomas Cook India Ltd., La Vacanza Travel.

Europe contribute notably towards the global domestic tourism market.

The global domestic tourism market expected to grow at a CAGR of 16.9% during the forecast period.

The domestic tourism market report covering key segments are tour type, tourism type, mode of booking and region.

• Objectives of the Study
• Market Scope
• Assumptions
• Stakeholders
• Market Highlights
• Data Mining
• Primary Sources
• Secondary Sources
• Domestic Tourism Market – Mode of booking Snapshot
• Rise in inclination toward unique and exotic holiday experiences
• Increase in social media influence and its impact on travel industry
• Increase in terrorism & crime rate, political uncertainty, and natural calamities
• Bargaining Power of Suppliers (Moderate)
• Threats of New Entrants: (Low)
• Bargaining Power of Buyers (Moderate)
• Threat of Substitute (Moderate)
• Rivalry among existing firms (High)
• PESTEL Analysis
• Domestic Tourism Market Mode of booking Trends
• Value Chain Analysis
• COVID-19 Impact Analysis
• Key Findings
• Global Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by Adventure , by Region, 2019-2032 (USD Billion) 
• Global Domestic Tourism Market, by  Spiritual/Cultural , by Region, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by  Sports , by Region, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by  Weekend getaways , by Region, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by  Others , by Region, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by Local travel , by Region, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by Interstate travel , by Region, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by Online , By Region, 2019-2032 (USD Billion)
• Global Domestic Tourism Market, by Offline , By Region, 2019-2032 (USD Billion)
• Key findings
• Domestic Tourism Market Assessment, By Geography, 2019-2032 (USD Billion)
• North America: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• North America: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• North America: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• U.S.: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• U.S.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• U.S.: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Canada: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Canada.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Canada: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Europe: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Europe.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Europe: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• UK: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• UK.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• UK: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• France: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• France.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• France: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Germany: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Germany.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Germany: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Italy: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Italy.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Italy: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Spain: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Spain.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Spain: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Netherlands: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Netherlands.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Netherlands: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Russia: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Russia.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Russia: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Asia Pacific: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Asia Pacific.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Asia Pacific: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• China: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• China.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• China: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• India: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• India.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• India: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Malaysia: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Malaysia.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Malaysia: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Japan: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Japan.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Japan: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Indonesia: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Indonesia.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Indonesia: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• South Korea: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• South Korea.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• South Korea: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Middle East & Africa: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Middle East & Africa.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Middle East & Africa: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Saudi Arabia: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Saudi Arabia.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Saudi Arabia: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• UAE: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• UAE.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• UAE: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Israel: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Israel.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Israel: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• South Africa: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• South Africa.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• South Africa: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Latin America: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Latin America.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Latin America: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Mexico: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Mexico.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Mexico: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Brazil: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Brazil.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Brazil: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Argentina: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion)
• Argentina.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)
• Argentina: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion)
• Acquisitions
• Partnerships/Collaborations/Agreements/Exhibitions
• Company Overview
• Financial Performance
• Product Benchmarking
• Recent Development

List of Tables

Table 1 Global Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 2 Global Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 3 Global Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 4 Domestic Tourism Market Assessment, By Geography, 2019-2032 (USD Billion) Table 5 North America: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 6 North America: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 7 North America: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 8 U.S.: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 9 U.S.: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 10 U.S.: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 11 Canada: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 12 Canada: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 13 Canada: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 14 Europe: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 15 Europe: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 16 Europe: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 17 UK: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 18 UK: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 19 UK: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 20 France: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 21 France: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 22 France: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 23 Germany: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 24 Germany: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 25 Germany: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 26 Italy: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 27 Italy: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 28 Italy: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 29 Spain: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 30 Spain: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 31 Spain: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 32 Netherlands: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 33 Netherlands: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 34 Netherlands: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 35 Russia: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 36 Russia: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 37 Russia: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 38 Asia Pacific: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 39 Asia Pacific: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 40 Asia Pacific: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 41 China: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 42 China: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 43 China: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 44 India: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 45 India: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 46 India: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 47 Malaysia: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 48 Malaysia: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 49 Malaysia: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 50 Japan: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 51 Japan: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 52 Japan: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 53 Indonesia: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 54 Indonesia: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 55 Indonesia: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 56 South Korea: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 57 South Korea: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 58 South Korea: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 59 Middle East & Africa: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 60 Middle East & Africa: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 61 Middle East & Africa: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 62 Saudi Arabia: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 63 Saudi Arabia: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 64 Saudi Arabia: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 65 UAE: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 66 UAE: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 67 UAE: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 68 Israel: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 69 Israel: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 70 Israel: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 71 South Africa: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 72 South Africa: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 73 South Africa: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 74 Latin America: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 75 Latin America: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 76 Latin America: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 77 Mexico: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 78 Mexico: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 79 Mexico: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 80 Brazil: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 81 Brazil: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 82 Brazil: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion) Table 83 Argentina: Domestic Tourism Market, by Tour Type, 2019-2032 (USD Billion) Table 84 Argentina: Domestic Tourism Market, by Tourism Type, 2019-2032 (USD Billion) Table 85 Argentina: Domestic Tourism Market, by Mode of booking, 2019-2032 (USD Billion)

List of Figures

Figure 1. Global Domestic Tourism Market, 2019-2032 (USD Billion) Figure 2. Integrated Ecosystem Figure 3. Research Methodology: Top-Down & Bottom-Up Approach Figure 4. Market by Geography Figure 5. Porter’s Five Forces Figure 6. Market by Tourism Type Figure 7. Global Domestic Tourism Market, by Tourism Type, 2022 & 2032 (USD Billion) Figure 8. Market by Tour Type Figure 9. Global Domestic Tourism Market, by Tour Type, 2022 & 2032 (USD Billion) Figure 10. Market by Mode of booking Figure 11. Global Domestic Tourism Market, by Mode of booking, 2022 & 2032 (USD Billion) Figure 12. Domestic Tourism Market Assessment, By Geography, 2019-2032 (USD Billion) Figure 13. Strategic Analysis – Domestic Tourism Market

Report Scope

Domestic Tourism Market, Tour Type Outlook (Revenue - USD Billion, 2019-2032)

• Spiritual/Cultural
• Weekend getaways

Domestic Tourism Market, Tourism Type Outlook (Revenue - USD Billion, 2019-2032)

• Local travel
• Interstate travel

Domestic Tourism Market, Mode of booking Outlook (Revenue - USD Billion, 2019-2032)

Domestic Tourism Market, Regional Outlook (Revenue - USD Billion, 2019-2032)

Quantitative Analysis

• Market size, estimates, and forecasts from 2019-2032
• Market size and revenue estimates for tour type up to 2032
• Market revenue estimates for tourism type up to 2032
• Market revenue estimates for mode of booking up to 2032
• Regional market size and forecast up to 2032
• Company financials

We take great pride in "Delivering game-changing business opportunities reports with report customizations", so please don't hesitate to share with us your unique interests and business difficulties in much more detail.

This website is secure and your personal details are safe. Privacy Policy

© 2024 Polaris Market Research and Consulting. All rights reserved

[email protected] US: +1-347-460-2899 India: +91-959-915-8047

LinkedIn Twitter Facebook Instagram

Search Reports

Domestic tourism market growth, share, size, demand, trends, challenges and future outlook, domestic tourism market size- by location, by mode of booking, by tour type, by age group- regional outlook, competitive strategies and segment forecast to 2032.

• Travel & Tourism
• Domestic Tourism Market
• Report Description
• Table of Content
• Research Methodology
• Download FREE Sample
• April 2023: To assist with vacation planning, Expedia unveiled a new service powered by ChatGPT. Expedia recently unveiled a new tool for trip planning that makes use of ChatGPT artificial intelligence. The function is presently undergoing beta testing.
• April 2023: Booking.com and Google announced a cooperation that would enable users to make domestic travel reservations for hotels and flights straight through the Google search engine.

• Opportunities:  The expansion of the government's financial resources: Domestic travel is crucial for the domestic economy because of its impact on local spending. This increases the local government's financial resources, which it may use to improve the quality of life for its residents while also rationalising the community's infrastructure and services.
• The frequent interchange with locals: Interacting frequently with locals is necessary when visiting local areas, which leads to investigations on the appropriate and unique disposition of the location, its inhabitants, and its culture.
• Challenges:   Occurrence of natural disasters, pandemics, and other unexpected events: Global tourism faces challenges from natural disasters, pandemics, and unexpected events, disrupting travel plans and causing financial losses. These events result in travel restrictions, border closures, flight cancellations, and reduced demand. Moreover, tourism's environmental and community impacts can trigger resident protests, harming the industry's image and profitability. Sustainable tourism practices and disaster preparedness efforts are being pursued to mitigate these issues.

• Educational Institutions
• Environmental and Conservation Organizations
• Event Organizers
• Government and Tourism Authorities
• Hospitality and Tourism Industry
• Local Businesses
• Media and Marketing Agencies
• Travel Agencies and Tour Planners
• Travel Enthusiast Communities
• Travelers and Tourists
• Size of Global Domestic Tourism Market (FY’2019-FY’2032)
• Overview of Global Domestic Tourism Market 
• Segmentation of Global Domestic Tourism Market By Location (Interstate Travel, Local or Regional Travel)
• Segmentation of Global Domestic Tourism Market By Mode of Booking (Direct Booking, OTA)
• Segmentation of Global Domestic Tourism Market By Tour Type (Adventure Tours, Conference/Meetings, Holiday Trip, Organized Tours, Weekend Getaways, Others)
• Segmentation of Global Domestic Tourism Market By Age Group (Below 30 Years, 30-41 Years, 42-49 Years, 50 Years & above)
• Statistical Snap of Global Domestic Tourism Market 
• Global Domestic Tourism Market Growth Analysis
• Problems and Challenges in Global Domestic Tourism Market 
• Global Domestic Tourism Market Competitive Landscape
• Impact of COVID-19 and Demonetization on Global Domestic Tourism Market 
• Details on Recent Investment in Global Domestic Tourism Market 
• Competitive Analysis of Global Domestic Tourism Market 
• Major Players in the Global Domestic Tourism Market 
• SWOT Analysis of Global Domestic Tourism Market 
• Global Domestic Tourism Market Future Outlook and Projections (FY’2019-FY’2032)
• Recommendations from Analyst 

1.1. Scope of the report 1.2. Market segment analysis

2.1 Research data source 

2.1.1 Secondary data

2.1.2 Primary data

2.1.3 SPER’s internal database

2.1.4 Premium insight from KOL’s

2.2 Market size estimation

2.2.1 Top-down and Bottom-up approach

2.3 Data triangulation

4.1. Driver, Restraint, Opportunity and Challenges analysis

4.1.1 Drivers

4.1.2 Restraints

4.1.3 Opportunities

4.1.4 Challenges 

4.2. COVID-19 Impacts of the Global Domestic Tourism Market 

5.1. SWOT analysis 

5.1.1 Strengths 

5.1.2 Weaknesses 

5.1.3 Opportunities

5.1.4 Threats

5.2. PESTEL analysis 

5.2.1 Political landscape

5.2.2 Economic landscape

5.2.3 Social landscape 

5.2.4 Technological landscape 

5.2.5 Environmental landscape 

5.2.6 Legal landscape 

5.3. PORTER’S five forces analysis 

5.3.1 Bargaining power of suppliers 

5.3.2 Bargaining power of Buyers 

5.3.3 Threat of Substitute 

5.3.4 Threat of new entrant 

5.3.5 Competitive rivalry

5.4. Heat map analysis

6.1 Global Domestic Tourism Manufacturing Base Distribution, Sales Area, Product Type  6.2 Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Domestic Tourism Market 

7.1 Interstate Travel 7.2 Local or Regional Travel

8.1 Direct Booking 8.2 OTA

9.1 Adventure Tours 9.2 Conference/Meetings 9.3 Holiday Trip 9.4 Organized Tours 9.5 Weekend Getaways 9.6 Others

10.1 Below 30 Years 10.2 30-41 Years 10.3 42-49 Years 10.4 50 Years & above

11.1 Global Domestic Tourism Market and Market Share by Region (2019-2025)  11.2 Global Domestic Tourism Market and Market Share by Region (2026-2032) 11.3 Asia-Pacific

11.3.1 Australia

11.3.2 China

11.3.3 India

11.3.4 Japan

11.3.5 South Korea

11.3.6 Rest of Asia-Pacific

11.4 Europe

11.4.1 France

11.4.2 Germany

11.4.3 Italy

11.4.4 Spain

11.4.5 United Kingdom

11.4.6 Rest of Europe

11.5 Middle East and Africa

11.5.1 Kingdom of Saudi Arabia 

11.5.2 United Arab Emirates

11.5.3 Rest of Middle East & Africa

11.6 North America

11.6.1 Canada

11.6.2 Mexico

11.6.3 United States

11.7 Latin America

11.7.1 Argentina

11.7.2 Brazil

11.7.3 Rest of Latin America

12.1 Abercrombie & Kent USA LLC

12.1.1 Company details 

12.1.2 Financial outlook

12.1.3 Product summary 

12.1.4 Recent developments

12.2 American Express Travel

12.2.1 Company details 

12.2.2 Financial outlook

12.2.3 Product summary 

12.2.4 Recent developments

12.3 Butterfield & Robinson

12.3.1 Company details 

12.3.2 Financial outlook

12.3.3 Product summary 

12.3.4 Recent developments

12.4 Carlson Wagonlit Travel

12.4.1 Company details 

12.4.2 Financial outlook

12.4.3 Product summary 

12.4.4 Recent developments

12.5 Cox & Kings Ltd.

12.5.1 Company details 

12.5.2 Financial outlook

12.5.3 Product summary 

12.5.4 Recent developments

12.6 Expedia Group, Inc

12.6.1 Company details 

12.6.2 Financial outlook

12.6.3 Product summary 

12.6.4 Recent developments

12.7 JTB Americans, Ltd.

12.7.1 Company details 

12.7.2 Financial outlook

12.7.3 Product summary 

12.7.4 Recent developments

12.8 Kensington Tours

12.8.1 Company details 

12.8.2 Financial outlook

12.8.3 Product summary 

12.8.4 Recent developments

12.9 Micato Safari

12.9.1 Company details 

12.9.2 Financial outlook

12.9.3 Product summary 

12.9.4 Recent developments

12.10 Priceline

12.10.1 Company details 

12.10.2 Financial outlook

12.10.3 Product summary 

12.10.4 Recent developments

12.11 Scott Dunn Ltd.

12.11.1 Company details 

12.11.2 Financial outlook

12.11.3 Product summary 

12.11.4 Recent developments

12.12 Tauck Inc.

12.12.1 Company details 

12.12.2 Financial outlook

12.12.3 Product summary 

12.12.4 Recent developments

12.13 Thomas Cook India Ltd.

12.13.1 Company details 

12.13.2 Financial outlook

12.13.3 Product summary 

12.13.4 Recent developments

12.14 Travcoa Corporation 

12.14.1 Company details 

12.14.2 Financial outlook

12.14.3 Product summary 

12.14.4 Recent developments

12.15 Travel Leaders Group

12.15.1 Company details 

12.15.2 Financial outlook

12.15.3 Product summary 

12.15.4 Recent developments

12.16 TUI Group

12.16.1 Company details 

12.16.2 Financial outlook

12.16.3 Product summary 

12.16.4 Recent developments

12.17 World Travel, Inc

12.17.1 Company details 

12.17.2 Financial outlook

12.17.3 Product summary 

12.17.4 Recent developments

SPER Market Research’s methodology uses great emphasis on primary research to ensure that the market intelligence insights are up to date, reliable and accurate. Primary interviews are done with players involved in each phase of a supply chain to analyze the market forecasting. The secondary research method is used to help you fully understand how the future markets and the spending patterns look likes.

The report is based on in-depth qualitative and quantitative analysis of the Product Market. The quantitative analysis involves the application of various projection and sampling techniques. The qualitative analysis involves primary interviews, surveys, and vendor briefings.  The data gathered as a result of these processes are validated through experts opinion. Our research methodology entails an ideal mixture of primary and secondary initiatives.

Frequently Asked Questions About This Report

Not able to find what you are looking for need customization in the existing report, place an order, year end discount.

• 15% off   Single User License    $ 4250
• 20% off   Group License            $ 5650
• 25% off   Company License        $ 7450

Sample Report

Pre-purchase inquiry, need customization, call or email us, 100% secure payment.

Related Reports

Have a glance of the Report

Looking for Customization?

Have a Question?

COVID-19 impact analysis?

Join Our SPER Panel

Our global clients, our data-driven insights have influenced the strategy of 200+ reputed companies across the globe..

Market Research

We are the leading, full-service global market research and consulting company.

Certificates

Secure Payments

  [email protected]

 +91-742-898-5650

Privacy Overview

Global Domestic Tourism Market Report By Tour Type (Adventure, Spiritual/Cultural, Sports, Weekend Getaways, Others (Business, Organized Tours)), By Tourism Type (Local Travel, Interstate Travel), By Mode Of Booking (Online, Offline) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2023-2032

The global demand for Domestic Tourism Market is presumed to reach the market size of nearly USD 6784.43 BN by 2030 from USD 1673.54 BN in 2022 with a CAGR of 19.12% under the study period 2023 - 2030. Domestic tourism refers to travel within one's own country for leisure, recreation, or business purposes. This includes any travel activity that does not involve crossing international borders, whether it is a day trip to a nearby attraction or a longer vacation within one's home country. Domestic tourism can include a wide variety of activities, such as visiting national parks, cultural landmarks, historical sites, beaches, cities, and other popular tourist destinations. It can also involve participating in local events and festivals, exploring the natural beauty of one's own country, or simply relaxing and enjoying a change of scenery. Domestic tourism is an important sector of the tourism industry, as it contributes to the local economy and helps to support small businesses and tourism-related industries. 

Market Dynamics 

Domestic tourism provides significant economic benefits to the local economy. It supports local businesses such as hotels, restaurants, transportation services, and tourist attractions, creating jobs and generating revenue. Domestic travel is often more convenient and affordable than international travel, as it typically involves shorter travel distances, lower transportation costs, and familiar currency and language. Domestic tourism is often perceived as safer and more secure than international travel, as travellers are familiar with local laws and customs and can rely on local infrastructure and emergency services. Domestic tourism can also foster national pride and a sense of community by encouraging locals to explore and appreciate the natural and cultural heritage of their own country. In times of global crisis or pandemic, international travel restrictions can drive travellers to domestic tourism as a safer and more viable option. Effective marketing and promotion of domestic tourism by governments, tourism boards, and private sector companies can also drive demand for domestic travel, encouraging locals to explore their own country.  The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of domestic tourism. The growth and trends of domestic tourism industry provide a holistic approach to this study. 

Market Segmentation

This section of the domestic tourism market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.  By Tour Type

• Spiritual/Cultural
• Weekend Getaways
• Others (Business, Organized Tours)

By Tourism Type

• Local Travel
• Interstate Travel

By Mode Of Booking

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Domestic Tourism market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

Global Domestic Tourism Market Share by Region (Representative Graph)

1 . PREFACE        1.1. Report Description            1.1.1. Objective            1.1.2. Target Audience            1.1.3. Unique Selling Proposition (USP) & offerings        1.2. Research Scope        1.3. Research Methodology            1.3.1. Market Research Process            1.3.2. Market Research Methodology 2 . EXECUTIVE SUMMARY        2.1. Highlights of Market        2.2. Global Market Snapshot 3 . DOMESTIC TOURISM – INDUSTRY ANALYSIS        3.1. Introduction - Market Dynamics        3.2. Market Drivers        3.3. Market Restraints        3.4. Opportunities        3.5. Industry Trends        3.6. Porter's Five Force Analysis        3.7. Market Attractiveness Analysis            3.7.1 Market Attractiveness Analysis By Tour Type            3.7.2 Market Attractiveness Analysis By Tourism Type            3.7.3 Market Attractiveness Analysis By Mode of Booking            3.7.4 Market Attractiveness Analysis By Region 4 . VALUE CHAIN ANALYSIS        4.1. Value Chain Analysis        4.2. Raw Material Analysis            4.2.1. List of Raw Materials            4.2.2. Raw Material Manufactures List            4.2.3. Price Trend of Key Raw Materials        4.3. List of Potential Buyers        4.4. Marketing Channel            4.4.1. Direct Marketing            4.4.2. Indirect Marketing            4.4.3. Marketing Channel Development Trend 5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK 6 . GLOBAL DOMESTIC TOURISM MARKET ANALYSIS BY TOUR TYPE        6.1 Overview by Tour Type        6.2 Historical and Forecast Data        6.3 Analysis by Tour Type        6.4 Adventure Historic and Forecast Sales by Regions        6.5 Spiritual/Cultural Historic and Forecast Sales by Regions        6.6 Sports Historic and Forecast Sales by Regions        6.7 Weekend Getaways Historic and Forecast Sales by Regions        6.8 Others (Business, Organized Tours) Historic and Forecast Sales by Regions 7 . GLOBAL DOMESTIC TOURISM MARKET ANALYSIS BY TOURISM TYPE        7.1 Overview by Tourism Type        7.2 Historical and Forecast Data        7.3 Analysis by Tourism Type        7.4 Loc...

Frequently Asked Questions (FAQs) about this Report

What is the Global Domestic Tourism Market size?

What is the projected Global Domestic Tourism Market growth under the study period?

Which region holds the highest Global Domestic Tourism Market share ?

What is the Global Domestic Tourism Market segmentation covered in the report?

Who are the leading Global Domestic Tourism Market manufacturers profiled in the report?

• Single User License:  $3,920.00
• Upto 10 Users License:  $5,450.00
• Corporate User License:  $8,600.00
• DataPack License:  $2,120.00

Avail customized purchase options to meet your exact research needs:

• Buy sections of this report
• Buy country level reports
• Request for historical data
• Request discounts available for Start-Ups & Universities
• Define and measure the global market
• Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
• Analyze and identify major market trends along with the factors driving or inhibiting the market growth
• Study the company profiles of the major market players with their market share
• Analyze competitive developments
• Client First Policy
• Excellent Quality
• After Sales Support
• 24/7 Email Support

Key questions answered by the report

• What is the current market size and trends?
• What will be the market size during the forecast period?
• How various market factors such as a driver, restraints, and opportunity impact the market?
• What are the dominating segment and region in the market and why

Need specific market information?

• Ask for free product review call with the author
• Share your specific research requirments for a customized report
• Request for due diligence and consumer centric studies
• Request for study updates, segment specific and country level reports

USEFUL LINKS

• Upcoming Reports
• Testimonials
• How To Order
• Research Methodology

FIND ASSISTANCE

• Press Release
• Privacy Policy
• Refund Policy
• Terms & Conditions

UG-203, Gera Imperium Rise, Wipro Circle Metro Station, Hinjawadi, Pune - 411057

• [email protected]
• +1-888-294-1147

BUSINESS HOURS

Monday to Friday : 9 A.M IST to 6 P.M IST

Saturday-Sunday : Closed

Email Support : 24 x 7

© , All Rights Reserved,  Value Market Research

• Topics ›
• Hotel industry in Europe ›

Where Domestic Tourism Matters Most to Local Accommodation Businesses

Sponsored post by booking.com.

In the 2024 edition of the European Accommodation Barometer , the study has revealed that although 76% of European hoteliers feel that Domestic visitors important or very important to the success of their business, this importance varies from country to country. For larger countries like Germany and France, domestic visitors are seen as important to business success by 92% and 88% of hoteliers respectively. On the other end of the spectrum, southern European countries such as Portugal and Spain seem to place a stronger emphasis on international tourism when it comes to identifying their most profitable visitor cohort.

Description

This infographic shows the share of European hoteliers who believe that domestic visitors are (very) important to the success of their business.

Can I integrate infographics into my blog or website?

Yes, Statista allows the easy integration of many infographics on other websites. Simply copy the HTML code that is shown for the relevant statistic in order to integrate it. Our standard is 660 pixels, but you can customize how the statistic is displayed to suit your site by setting the width and the display size. Please note that the code must be integrated into the HTML code (not only the text) for WordPress pages and other CMS sites.

Infographic Newsletter

Statista offers daily infographics about trending topics, covering: Economy & Finance , Politics & Society , Tech & Media , Health & Environment , Consumer , Sports and many more.

Related Infographics

Sponsored post by booking.com, top issues governments should prioritize to support eu tourism, chinese tourists: the big spenders of the coming decade, size matters: chain hotels in europe have an economic advantage, where hoteliers feel most threatened by climate change, sustainable tourism: collective responsibility of providers, travelers, and goverenments, domestic robots, everyday robots, a widening gap: smes struggling to keep up with large enterprises, china trade, china's most important export partners, european hoteliers’ biggest opportunities for 2024, china smartphones, apple's china business stays volatile as market calms, 5% of americans are digital nomads, are americans moving from blue to red states.

• Who may use the "Chart of the Day"? The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL. More Information
• Which topics are covered by the "Chart of the Day"? The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
• Does Statista also create infographics in a customized design? For individual content and infographics in your Corporate Design, please visit our agency website www.statista.design

Any more questions?

Get in touch with us quickly and easily. we are happy to help.

Feel free to contact us anytime using our contact form or visit our FAQ page .

Statista Content & Design

Need infographics, animated videos, presentations, data research or social media charts?

More Information

The Statista Infographic Newsletter

Receive a new up-to-date issue every day for free.

• Our infographics team prepares current information in a clear and understandable format
• Relevant facts covering media, economy, e-commerce, and FMCG topics
• Use our newsletter overview to manage the topics that you have subscribed to