travel project description

9 tips for writing the perfect tour description for your travel business

By Kevin Tjoe — 26 Aug 2018

copywriting   tour description

Updated May 2024 – In today’s digital era, surfing the web for simple information such as travel itinerary recommendations can get a little overwhelming. A quick Google search of “things to do in Sydney” or “things to do in New York”, for example, will yield thousands of results, which can quickly become clutter.

When running a tour company, your goal is to attract potential customers to your website and subsequently convert them into paying guests who attend your experience. Typing up the perfect description of tours and travels your business offers, will help in helping customers during their decision-making process.

In this article, we’ve outlined nine key tips to remember when writing a tour description. By following these tips, you’ll be able to convey your message even more clearly and convince customers to book through you.

9 tips for writing the perfect description for tours and travels

1. find your unique selling point (usp).

Competition is only natural in the experience industry. With numerous other businesses providing similar tours and activities, it’s sometimes hard to stand out from your competitors. On the other hand, having so many similar options available at once may be overwhelming for many customers. Most of the time, customers want to quickly understand what makes one service different from the others. Defining a clear differentiation allows them to make swift and efficient bookings.

You can help your customers by promoting your business’s unique selling point.

Unique selling point (USP) is a term used in marketing that indicates the specialities your business offers that make you stand out from your competition. By having a unique selling proposition, you’re able to leverage your business by giving customers an experience they won’t be able to find elsewhere.

Your USP should showcase your strengths and advantages effectively; however, your USP should be uniquely valuable for your customers. Simply being “unique” won’t add that valuable element your customers seek. You have to differentiate around some aspect your target audience cares about, or else your messaging won’t be nearly as effective.

A compelling USP is:

• Flaunted with evidence: Simply stating that your tours are “heaps of fun” may work for a few people, but proving and showing evidence that your activities are heaps more fun than your competitors will most likely capture bookings. You can achieve this by showcasing testimonials, adding quality photos and videos, and writing tour descriptions that tell readers that your tours and travel company offer the best tours.
• Customer-focused: Promoting your USP won’t be effective if it doesn’t align with your customer’s value. Try to perform surveys and research your target audience to find out what their values are. Whether that be price-focused, social issues, or flexibility, finding out what your customers value, will help you find your USP.
• Featured in the fine print: While taglines may be one way to communicate your USP, it should also be reflected in all areas of our business. Showcase it within your policies, your “About Us” page, your FAQs page, job descriptions, and more.

2. Find a persona for your tour description

Targeting a specific persona before you begin writing is a great way to solidify your brand. For example, if you are a company that provides kayak tours to experienced adventurers, then develop a persona that addresses your target audience effectively.

You need to think about who will most likely book your tour business, think about your ideal customers, and break up the details of your tour description for a persona that identifies with that audience. Are you aiming for your persona to embody a knowledgeable travel consultant, an adventurous travel buddy, or perhaps an expert in creating unforgettable experiences? Identifying the ideal persona can greatly enhance your ability to craft compelling tour descriptions and effectively showcase your business.

3. Make your descriptions easy-to-read

When writing the description of your travel experiences, you’ll need to ensure that it’s descriptive, yet easy to read. Try and avoid long, wordy sentences. Instead, make every word count, and choose powerful action verbs to describe the experience. By doing so, you’ll be able to provide your website visitors with a glimpse into the tours and activities you offer in a digestible format.

Once, you’ve crafted a clear snapshot of your services, you can also summarize them in bullet points. This will further iterate the description above, and will also cater to those looking for a quick read.

Here’s an example:

The Sydney Harbour Tour Package

Experience the tranquil waters of Sydney Harbour on an unforgettable kayak journey led by our expert tour guides. Our knowledgeable guides prioritize your safety while enriching your adventure with fascinating insights into the area’s ecology and history.

Whether you’re a seasoned paddler or a beginner, our kayak experience caters to all skill levels. Feel the thrill of spotting native wildlife in their natural habitat as you navigate the calm waters. Pause at picturesque spots along the way to indulge in a selection of delectable snacks and refreshing beverages, providing a moment of relaxation amidst the stunning surroundings.

Don’t miss the opportunity to create lasting memories as you soak in the beauty of Sydney’s natural landscape from a unique perspective. Book your kayak expedition today and embark on an unforgettable journey into the heart of nature.

In a snapshot:

• Glide through the serene waters of Sydney Harbour.
• Expert guides ensure safety and provide insightful commentary.
• Suitable for all skill levels.
• Spot native wildlife and enjoy scenic breaks.
• Savour snacks and beverages amidst nature’s beauty.

By clearly outlining the travel plans in an easy-to-read format, you’ll enhance the overall website user experience.

  4. Tone of Voice

Choose a tone of voice, and remain consistent throughout your website. Some tour operators want to maintain a corporate presence and therefore should adopt a professional tone of voice. A smaller, local business might be more interested in connecting with its customers on a personal level. They may choose to use description styles with a tone of voice that is lighthearted with a dash of humour. Either way, a consistent tone of voice is key to telling your story.

5. Be persuasive, yet straight to the point

Be sure to outline the benefits of booking with your activity experience. If your business focuses on winery tours in the local wine-growing region, then be sure to explain what each unique offering is about. Avoid vague descriptions such as “Our day-long wine tour takes you to several wineries in the area.” Instead, provide additional details and throw in the benefits of booking this tour: “Our 8-hour wine tour takes you to 5 different local wineries, where you will sample delectable wines and snack on delicious cheese.”

6. Don’t share too many right away

Being bombarded by the endless options of tours and activities your business offers may be overwhelming for many customers. Not only that, it distracts your customers from the experiences they’re really after and, as a result, may lead them not to follow through with the booking.

Likewise, strategically designing your website so that customers aren’t bombarded with options would be the best move. An effective method is to segregate the different tours and activities into categories. For example, if you’re a water sports operator that offers an array of different water activities for singles, couples, groups, and families, it’s best to select the top 4 to 6 activities for each audience and expand on them. By categorising your activities, people will find it easier to navigate through your website and will be able to read a detailed description of each activity. Don’t forget to add photos and videos to complement the description.

7. Optimise your content

Optimise your content with relevant keywords, but do so in a natural way. Keywords might include the activity you offer, the name of your city, and any phrases your customers might use while searching for activities. If you can place your keywords naturally in the copy, not only will it capture your highlights, but it will also quickly optimise your site for search engines. You can also add keywords to subheadings and image file names to include additional keywords for SEO.

For more tips and tricks on how to optimise your website and content, check out our complete SEO guide for tour and activity operators .

8. Add photos and visuals to complement your tour description

It’s no secret that photos and visuals are an effective way to draw people’s attention. People love to view photos of tours they’re about to experience, as it helps them visualise the tours and activities. Featuring high-quality photos and videos in your description of tours and travel will help people visualise and envision the description they’ve just read.

9. Check your grammar and spelling

Clear grammar and spelling not only help people read and understand your descriptions easier, but they also add an element of professionalism to your brand. Poor grammar and spelling on your website may come across as unprofessional and sloppy. As a result, it may decrease your brand’s value in your customers’ eyes. This could lead to a loss of potential bookings. Having clear grammar and spelling allows people to put their trust in your business. It shows that you pay attention to detail, especially when your tours and activities require a high level of safety.

When writing your description for tours and travels, it’s recommended that you type it out with the help of an online grammar checker. Apps like Grammarly are a great tool to help you stay on top of your grammar and spelling.

Managing your tour descriptions with Rezdy

At Rezdy, we recognize the importance of keeping your tour descriptions fresh and captivating. Thankfully, managing and updating your tour descriptions is a seamless process with our user-friendly dashboard.

Explore our step-by-step tutorial to learn how effortlessly you can refine your tour descriptions:

Once you have mastered the art of writing a compelling tour description, you’ll see that you’ll have fewer inquiries. Clear descriptions reduce the chances of your customers asking for more details about a particular tour or activity. Ultimately, capturing more bookings.

Once you start capturing more bookings, the best thing you can do is invest in an online booking software . Software like Rezdy is specifically built for tour operators like you. It helps you streamline your operations and manage bookings by showcasing real-time availability, automatically updating manifests, and allowing customers to make secure payments. At the same time, Rezdy also offers a one-click website builder that makes it easier for tour operators to edit and update their photos and descriptions.

Curious to see whether Rezdy is right for you? Start a FREE 21-day trial or book a free demo today.

If you enjoyed this article, then make sure to follow the Rezdy blog . There are a lot of marketing tools and tour operator tips designed with businesses like yours in mind.

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• Tips & tricks

How to Write the Perfect Description for Your Tours and Activities

Table of Content

Understand your audience, the essentials of a great description for tours and activities, storytelling in tour and activity descriptions, practical writing tips for tour and activity descriptions, seo (search engines optimization) tips for tour and activity descriptions, the role of photos and videos in tour and activity descriptions.

According to the popular saying, the pen is mightier than the sword, meaning that the written word is the most effective tool at our disposal to educate, inspire, and persuade others. Not even the threat of physical violence can compete with such a powerful weapon. For tour operators and activity providers, the ability to craft a compelling description of their products can be the difference between a booked experience and a missed opportunity. Behind every ticket sold lies a fascinating story that not only informs, but intrigues and engages potential customers.

This guide will show you how to write the perfect description for tours and activities. Remember, merely describing the main features of your experiences is not nearly enough to capture the attention of your website visitors. From understanding the nuances of your target market to using storytelling techniques that bring their experiences to life, we will walk you through every step of creating a description that converts.

Thanks to Regiondo’s Booking Widget, displaying the descriptions of your tours and activities on your website will be easier than ever. To learn more about our all-in-one reservation software, click here .

The foundation of any compelling tour or activity description begins with a deep understanding of your audience: in other words, knowing who you are writing for is just as important as knowing what you are writing about.

Identify your target audience – The first step is to clearly define who your ideal customers are by considering factors such as age, interests, travel preferences, and budget. Are your experiences tailored to adventure-seeking millennials, luxury-oriented baby boomers, or families looking for educational yet fun activities? Understanding these demographics will help you craft a message that resonates. Last but not least, consider leveraging tools like Google Analytics to gain deeper insights into the audience your site is currently attracting.

Tailor your language and content to your audience – Once you know who your audience is, adapt your language and content to their preferences. For example, a younger audience may appreciate a casual, energetic tone, while a more mature audience may prefer detailed, in-depth descriptions. Don’t forget that your choice of words can either win your audience over or alienate them.

Address needs instead of listing features – Contrary to what we like to think, humans are emotional creatures, not logical ones: in fact, we resonate far more with stories than with raw facts. For this reason, a sterile collection of features and characteristics won’t make a good description of your tours and activities. Remember that each tourist is looking for something different from their trip, whether it is relaxation, escapism, or adventure. Your description should address these desires and highlight the unique aspects of your experience that meet them.

Be inclusive – In today’s global marketplace, being culturally sensitive and inclusive is essential, not to mention good for your bottom line. A Facebook survey shows that customers are more loyal to brands that embrace diversity and inclusion in their advertising campaigns (59% of respondents). For this reason, make sure your descriptions are respectful and considerate of different cultures, backgrounds, and abilities. This will broaden your appeal and also reflect a more modern, empathetic approach to business.

Writing an effective tour and activity description requires a blend of clarity, accuracy, and emotional appeal. As mentioned above, your goal should be to turn a simple narrative into an irresistible invitation, because simply listing a bunch of features won’t cut it. For best results, follow these simple tips.

Be concise – While details are necessary, overly long descriptions can lose the reader’s interest. Unfortunately, in the digital age, the average attention span is only 8,25 seconds . That’s why you need to strike a balance between providing enough information to engage and inform, but not so much as to overwhelm.

Be clear – Your audience should be able to quickly understand what the experience entails and what makes it unique. The trick is to avoid industry jargon or overly complex language.

Appeal to emotions – Use emotional language to tap into your audience’s feelings and desires. Describe the sense of adventure, the awe of natural beauty, or the thrill of learning something new.

Highlight unique features – Whether it’s a rare sightseeing location, an interaction with local culture, or a unique approach to a common activity, emphasize what makes your experience different.

End your description with a strong call to action – Encourage the reader to take the next step, whether it’s booking the experience, contacting you for more information, or visiting your website for more details. The ideal call to action should be clear, concise and visible. In our opinion, nothing beats a bright “Book Now” button that links to a page where customers can complete their purchase.

With Regiondo’s Booking Widget you can create an effective call to action that will turn lookers into bookers in no time. Find out more by clicking here .

Storytelling is a powerful tool for transforming standard descriptions into compelling narratives that engage prospects. Not surprisingly, recent studies show that storytelling makes customers more likely to buy your product and can increase conversion rates by up to 30% .

Let’s take a look at some of the elements you need to consider to turn your tour or activity description into a powerful story.

Focus on the experience – Begin by framing your experience as a story. This doesn’t mean making up details, but presenting them in a way that follows a narrative structure. First, set the scene by describing the setting or background of the experience. Then introduce the “characters,” whether they are guides, locals, or the participants themselves. Finally, build to the climax, which could be the main event or a special aspect of the experience you’re offering.

Use vivid imagery and sensory details – Describe what participants will see, hear, smell, touch and taste during the experience. For example, instead of just mentioning a visit to the beach, describe the feeling of warm sand underfoot, the sound of crashing waves, and the smell of salt in the air. These sensory descriptions can make your story more relatable and immersive.

Build an emotional connection – This can be achieved by highlighting the emotional rewards of the experience, such as the joy of discovery, the thrill of adventure, or the peace of quiet nature. Connecting on an emotional level can be a powerful motivator for bookings.

Include real-life testimonials – Including snippets of testimonials or real stories from past participants can add authenticity and relatability to your descriptions. When prospects read about others’ positive experiences, it builds trust and helps them see themselves in a similar scenario.

When it comes to storytelling, form is just as important as content, and even if your goal isn’t to win the Pulitzer Prize for Fiction, you should curate the style of your writing. Luckily, we have a few tips to help you take your descriptions to the next level.

Use active voice – Active voice makes your writing more direct and dynamic: it puts the topic first, so that your descriptions are more convincing and easier to read. To give you an example, instead of saying “The tour will be led by experienced guides,” say “Experienced guides will lead the tour”.

Write a strong opening sentence – The first sentence of your description is crucial – as the saying goes, you only get one chance to make a first impression. Keep it intriguing, exciting, or evocative to immediately grab the reader’s attention.

Use bullet points and headings – Bullet points and headings make your tour or activity description easier to read and understand. In particular, bullet points are a great way to present key features in an easy-to-scan format, while headings can guide the reader through different sections of your description, which is especially beneficial for longer, more detailed narratives.

Keep it simple – The readability of your descriptions is essential, especially considering that your audience may span different ages and backgrounds. Therefore, avoid confusing them with convoluted sentences or by using industry jargon.

Be consistent – Maintaining the same tone and style throughout your description will help build a recognizable brand voice. Whether you choose a formal, informative tone or a casual, friendly style, make sure it fits your brand and is consistent across all of your communications.

Proofread and edit – Grammar, spelling, and punctuation errors can detract from your professionalism and credibility. It’s also helpful to have someone else review your content, as a fresh set of eyes can catch mistakes you may have overlooked.

Thanks to Regiondo’s editor, you can format the description of your experiences to make them look both modern and professional. Find out more by clicking here .

Ranking highly for relevant keywords on Google and Bing is a powerful sales driver. In fact, SEO is the most powerful yet cost-effective way to improve your visibility. After all, in 9 out of 10 cases, the journey that leads to an online purchase begins with a simple query on a search engine . Let’s explore a few ways to make the description of your tours and activities more SEO friendly.

Include relevant keywords – Identify and incorporate keywords that potential customers are likely to use when searching for experiences like yours. They should be relevant to your tour or activity and used naturally in your description. Keep in mind that keyword stuffing (the excessive use of the same keyword over and over again within a page) makes your content less readable and can negatively impact your search engine rankings. Pro tip : Tools like Google Keyword Planner can help you find the right keywords for your content.

Write SEO-friendly titles and meta descriptions – Create titles and meta descriptions that are not only SEO friendly, but also appealing to your potential customers. The title should be concise and include your main keyword, while the meta description should provide a brief and enticing summary of the experience, encouraging users to click through to your site.

Use alt text for images – Alt text, as the name suggests, is a brief description of a picture. It may seem minor, but alt text allows visually impaired users who are using a screen reader to understand what an image is about, greatly improving their user experience. At the same time, they also allow search engines to better index your images, which benefits your ranking.

Optimize for mobile – With the increasing use of smartphones for travel research and booking ( 64% of searches are done from a phone! ), you need to ensure that your product pages are mobile friendly, an element that has a significant impact on SEO rankings. This means having a website with a responsive layout that adapts to different screen sizes so users can easily navigate regardless of the device they’re browsing on.

Leverage local SEO – If your experience is location-specific, local SEO is essential. This means optimizing for location-based keywords and making sure your business is listed and accurately represented on maps and local directories.

Monitor and update constantly – SEO is not a one-time effort. Continually monitor your website’s performance using tools such as Google Analytics and update your content as needed.

The Regiondo Booking Widget is developed in React, a modern technology that guarantees extremely fast loading times, a key factor to improve your SEO ranking.

“A picture is worth a thousand words,” and that’s even more true when it comes to travel experiences. Photos and videos play a critical role in complementing your written content, making it more engaging and effective.

• Use high-quality images – When it comes to images, quality matters. High-resolution, professionally shot photos greatly enhance the appeal of your experience.
• Don’t forget to include videos – According to recent statistics, websites that include video have nearly double the conversion rate of those that don’t . They allow potential customers to immerse themselves in the experience before they even book, encouraging them to proceed with the purchase.
• Leverage user-generated content – User-generated content, such as photos and videos from past attendees, is perceived as authentic and trustworthy, providing a real-life glimpse into the experiences of actual customers.
• Update and refresh regularly – Update your visuals regularly to keep your content fresh and relevant. This is especially important for experiences that are seasonal or have undergone changes.

As we conclude our exploration of how to write the perfect description for your tours and activities, it’s clear that this process is both an art and a science. From understanding your audience to employing storytelling techniques, optimizing for SEO, and using compelling visuals, each element plays a critical role in creating descriptions that not only inform, but also inspire and persuade.

To learn more about Regiondo, the leading booking system for the leisure industry, request a free demo with one of our consultants.

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How to write the tour description with real example

Table of Contents

A tour description is a way to inform your potential customers about the details of your tours. It is also a way to persuade them to book with you. Overall, it is your opportunity to showcase your unique selling points, highlight the benefits of your tours, and create a memorable impression on your readers.

This article will show you how to write effective tour descriptions that will boost your conversions and sales. We will guide you through the steps for writing a tour description, from choosing the right tone and language to structuring your content and adding a call to action. We will also provide you with an example tour description to use as a reference or inspiration.

If you want to learn how to write tour descriptions that sell, keep reading!

Steps for Writing a Tour Description

Now that you know why tour descriptions are important let’s see how you can write them. Writing a tour description is not as hard as it may seem if you follow some simple steps. Here are the main steps for writing a tour description to attract and convert your readers.

Determine the Purpose of the Tour

The first step for writing a tour description is to determine the tour’s purpose.

What are the tour’s key features? What makes it unique? What are the main benefits and value propositions of the tour? Why should someone choose your tour over other options? These are some of the questions you must answer before writing.

By defining the tour’s purpose, you can focus on the most relevant and appealing aspects of your tour and avoid unnecessary or boring details.

You will also be able to decide on the target audience for your tour. Who are you writing for? What are their needs, preferences, and expectations? What are their pain points and desires? Knowing your target audience, you can tailor your tour description to their interests and needs and use the right tone and language to connect with them.

Highlight the Tour Itinerary

The next step for writing a tour description is highlighting the tour itinerary. This is where you provide an overview of your tour and what your customers can expect. You should list the major stops and attractions included in the tour and provide some brief information about each one.

You should also provide a timeline or schedule for the tour so that your customers can know how long each activity or destination will take. You don’t have to go into too much detail here, as you don’t want to overwhelm or bore your readers with too much information. You just want to give them a glimpse of what they will experience on your tour and spark their curiosity and excitement.

You can also use descriptive words and phrases to make your tour itinerary more vivid and engaging. For example, instead of saying, “Visit the Eiffel Tower”, you can say, “Marvel at the iconic Eiffel Tower and enjoy panoramic views of Paris”. This way, you will create a more emotional connection with your readers and make them imagine themselves on your tour.

Describe the Experience

Another step for writing a tour description is to describe the experience of the tour. This is where you use sensory language to describe the tour’s sights, sounds and smells. It will make your readers feel like they are there with you.

You should also include any special activities or experiences unique to your tour . They will show how they will enhance your customers’ enjoyment and satisfaction. For example, suppose your tour includes a wine-tasting session. In that case, you can describe how your customers will savor the flavors and aromas of different wines. And mention learning about the history and culture of wine-making.

By describing the experience of the tour, you will create a more immersive and memorable impression on your readers, and make them want to join your tour.

Share Background and Historical Information

The next step is to share some background and historical information about the destinations visited on the tour. This is where you provide interesting facts or historical background about the places and landmarks you will see on your tour and show how they relate to the theme or purpose of your tour.

You should also use storytelling techniques to engage the reader and make the tour come alive. For example, if your tour is about the French Revolution, you can tell stories about the events and people that shaped the history of France, and how they influenced the architecture and culture of Paris.

By sharing background and historical information, you will add more depth and context to your tour description, making it more informative and educational for your readers.

Use Attention-Grabbing Headlines and Bullet Points

One of the most important steps for writing a tour description is to use attention-grabbing headlines and subheadings to break up the text and make it easier to read. Use headlines and subheadings that capture the main idea or benefit of each section, and make the reader curious and interested to read more.

You should also use bullet points to highlight your tour’s important features or selling points, and make them stand out from the rest of the text. Bullet points are a great way to summarize your tour’s key information and benefits. They will make them more visible and memorable for your readers. For example, you can use bullet points to list your tour’s main attractions, activities, or inclusions and show why they are worth booking.

Add Photos and Videos

The final crucial step for writing a tour description is to add high-quality photos and videos of the tour destinations and activities . Photos and videos help complement your written descriptions. They will give the reader a better sense of what to expect. They can also help you showcase the beauty and diversity of your tour locations and create a more emotional appeal for your readers.

You should use photos and videos that are relevant, clear, and attractive and that match the tone and style of your tour description. You should also use captions or descriptions to explain what the photos and videos show and how they relate to your tour. Adding photos and videos will make your tour description more visual and engaging and increase your chances of converting your readers into customers.

Are you ready to take your travel website to the next level? Harness the power of SEO and captivate your audience with compelling tour descriptions. Unlock the secrets of effective copywriting and drive more traffic to your website. With the “how to write the tour description” guide, tailored specifically for the TravelerWP WordPress travel theme , you’ll discover expert techniques to optimize your tour descriptions for search engines and entice potential customers.

Don’t miss out on this opportunity to boost your online presence and maximize your bookings. Get your copy now and start crafting irresistible tour descriptions that will make your travel business soar!

Example Tour Description

To help you understand how to write a tour description better, here is an example tour description from Paris City Vision, a leading tour operator in France. The tour description is for a 1-day Big Bus Paris hop-on hop-off tour , allowing you to explore Paris at your own pace and see the city’s main attractions. (For more detail, please open the link to read the full description.)

The tour description for the Big Bus Paris 1-day tour is a good example of how to write a tour description that is clear, concise, and informative. It does a great job of using attention-grabbing headlines and bullet points to break up the text. It also highlights the main features and benefits of the tour.

Plus, it has photos and videos of the tour destinations and activities, which make the tour description more visual and engaging. This will give the reader a better sense of what to expect.

However, there are some areas where the tour description could be improved:

1. For example, it could determine the tour’s purpose and decide on the target audience. This would help the tour description to focus on the most relevant and appealing aspects of the tour and use the right tone and language to connect with the reader. 

For instance, if the target audience is young travelers who are looking for a fun and flexible way to explore Paris, the tour description could use a more casual and enthusiastic tone. In this case, it should emphasize how the hop-on hop-off tour allows them to customize their itinerary and see the sights they want to see.

2. It could also describe the tour experience and share some background and historical information about the destinations visited on the tour. This would make the tour description more vivid and engaging and create a more emotional appeal for the reader. 

For example, it could use sensory language to describe Paris’s sights, sounds, and smells and include interesting facts or stories about the places and landmarks they will see on tour.

3. It could also add a call to action at the end of the tour description, encouraging the reader to book the tour.

For example, it could say, “Don’t miss this opportunity to discover Paris at your own pace and according to your schedule. Book your Big Bus Paris 1-day tour now and prepare for an unforgettable adventure!”

Tour descriptions are powerful instruments to persuade potential tour customers. In this article, we hope you learned how to write effective tour descriptions that attract and convert your readers.

We instructed you on determining your tour’s purpose and target audience, highlighting the tour itinerary, describing the experience, sharing the background and historical information, using attention-grabbing headlines and bullet points, and adding photos and videos. You also saw an example tour description that applied these steps, and an analysis of how it could be improved.

By following these steps, you can write tour descriptions that sell, and boost your conversions and sales. Thank you for reading this article, and happy writing!

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How to write a tour description properly for your travel agency website (with examples)

A successful tour description takes a lot of effort to write. But it will reward you by attracting potential visitors and turning them into paid customers.

A well-written tour description provides essential information and sparks the imagination, making people eager to experience what you offer.

A visitor chooses to stay on your tour booking website or look into alternative possibilities based only on the tour description. Therefore, making the tour descriptions informative, attractive and precise is crucial.

In this guide, we’ll walk you through the steps to craft an engaging tour description and provide examples to illustrate each point. 

Table of Contents

What exactly is a tour description?

As the name implies, a tour description provides all the necessary information about the trip. Crafting a tour description the right way aids in converting site visitors into paying customers.

A tour description is like a detailed travel story. It’s the written piece that spills the beans about a specific tour or adventure you might want. You’ll usually find them available on websites, brochures, and flyers.

They can provide you with an inside taste of the tour. In short, a tour description is a piece of writing that summarizes the entire tour, focusing on the advantages and enticing readers to book the trip.

Think of it as offering a sneak peek into the tour and itinerary packages. A good tour description will spill the tea on the must-see places, the daily plan, what’s included (and what’s not), what makes this tour unique, and all the other nitty-gritty.

It’s like a teaser trailer for your travel dreams, aiming to make you say, “Yes, sign me up for this amazing experience”. To make your travel business website successful, creating a compelling tour description for your travel booking website can be a crucial initiative.

An example of a tour description of the African Wildlife Safari  

African Adventure Safari: Explore the Untamed Wilderness

Get ready for the adventure of a lifetime as we take you deep into the heart of Africa’s untamed wilderness. 

Wildlife Encounters Like No Other

Imagine waking up to the symphony of the African bush, surrounded by the calls of lions, elephants, and a colorful array of birds. This safari will bring you up close and personal with the Big Five and countless other incredible creatures. Watch in amazement as giraffes gracefully wander by the place where zebras playfully graze.

Spectacular Scenery

The landscapes you’ll witness are straight out of a National Geographic documentary. From the vast Savannahs of the Serengeti to the breathtaking beauty of the Okavango Delta , every moment will leave you breathless. 

Sunset Safaris & Campfires

As the sun dips below the horizon, we’ll gather around crackling campfires, sharing stories under the star-studded African sky. It’s a magical way to end each day of exploration.

Camping with comfort

You don’t need to worry if you are far from home because our comfortable camps will give you the best experience of both sides of the world: the wild charm and comforts of home.

Expert Guides

Our local guides are passionate about the African wilderness and will share their knowledge, ensuring you leave not only with incredible memories but also a deeper understanding of this remarkable ecosystem.

A Journey of a Lifetime

This African Adventure Safari isn’t just a trip; it’s a life-changing experience. When you return home, your heart will appreciate the beauty and memories you made while adventuring the amazing landscapes. 

So, are you ready to dive on this unforgettable journey? Join us and become a part of the African story.

Book your spot now and let the wild adventure begin!

Pretty good, right? So, how to write an excellent tour description like this for your website? Let’s dive into the details.

How to properly write a tour description for your website

You can use the following guide to write a tour description that converts properly:

Know your audience

Before you start writing, it’s essential to know your target audience. It might sound a bit cliche, but knowing the people you want to attract to your tour packages is imperative. Knowing their interests, desires, and expectations will help you tailor your description to speak directly to them.

A thing to keep in mind is that you should always write for your readers by identifying their needs. You can identify the target market and tailor the packages to meet their needs.

For example , If your target audience is families looking for outdoor adventures, your tour description should highlight the fun and educational aspects that parents and kids will love.

Furthermore, use pronouns like “you” and “your” to sound more audience centric. Try not to use “we” and “our” type of pronouns. This is because when you sound audience centric, they feel more respected and may feel more inclined to your content.

It also helps you establish a more personal connection with your potential customers by making your tour description sound more conversational.

Start with a captivating hook

First impressions matter. Begin Your tour description with something that immediately grabs the reader’s attention- a catchy headline or an intriguing opening sentence.

Example: “Get Ready for the Adventure of a Lifetime: Explore the Mysteries of the Amazon Rainforest!” 

Set a tone and stick to it

Maintain a particular voice tone throughout your tour explanation. The voice tone may change depending on the brand personality and the kind of tour package you are promoting.

For instance, comparatively larger tour operators frequently adopt a formal tone. While a smaller, locally focused business might adopt a more informal tone to establish a more personal connection with its clients,

Always shape the tone of your writing according to your target audience, as was mentioned in a previous example. 

Highlight what makes your tour package unique

Your tour description should answer the question: “Why should someone choose your tour package over others?” What makes your offering stand out? Showcase these unique features prominently.

For example , “Our Amazon Rainforest tour is an extraordinary journey through pristine, untouched areas, guided by local experts who’ll give you an authentic and immersive experience.”

Paint a vivid picture

Use descriptive language to transport your readers into the heart of the tour. Help them visualize the destination and imagine themselves participating in the activities.

For instance, “As you venture deep into the rainforest, you’ll find yourself surrounded by towering trees draped in vibrant orchids, with sunlight filtering through the dense foliage, casting dappled shadows on the forest floor.”

Providing necessary tour details

In the world of tour descriptions, it’s not about painting dreamy landscapes with words. Practical information is the backbone of your description – it’s what helps your readers plan, prepare, and make informed travel decisions. 

You can consider the following tour details as an example:

Tour Destination: Kenya

Our 5-day wildlife safari in Kenya runs from October 10th to October 15th, 2023. 

The tour package costs $2,500 per person. All the visitors should meet at Nairobi Airport.

Tour Itinerary:

Day 1: Arrive in Nairobi and check in to your hotel.

Day 2: Explore Nairobi National Park.

Day 3: Begin the safari in Maasai Mara.

Day 4: Visit the National Museum of Kenya.

Day 5: Follow the Oloolua Nature Trail.

What to Pack:

Hiking boots, lightweight clothing, a warm jacket and a pair of binoculars.

Fitness Requirements:

• This tour involves moderate hiking and requires a reasonable level of fitness.
• Participants have to walk in uneven terrain for nearly 2 hours.

Accommodation:

You’ll stay in comfortable lodges and eco-friendly campsites, all carefully selected to dip you in the natural beauty of Kenya.

Transportation

Air-conditioned vans and scenic boat rides in waterways.

Emergency Contact 

Phone Number and email Address.

Showcase the benefits of your tour packages

Make sure to highlight the advantages and unique experiences your participants will gain, driving their decision to choose your tour package.

For example : “Our photography tour will ignite your passion for capturing the world’s beauty and take your photography skills to the next level.”

Build trust through testimonials and reviews

Frankly, there’s no marketing tool more powerful than the honest voices of your past participants. The reviews and testimonials will glimpse the real experiences of travelers participating in your tour business. 

For example , “Here’s what some of our recent travelers had to say about their adventures with us.”

Create urgency in your tour descriptions

Motivate your readers to take action by creating a sense of urgency. Mention limited availability or special offers to encourage them to book now.

For instance you can consider this copy, “Act fast – spots for our June tours are limited! Secure your place now and receive a complimentary rainforest survival guide.”

Call to Action

End your description with a clear and compelling call to action. Encourage readers to book the tours, get in touch for more details, or subscribe to your newsletter.

It can be like, “Ready to embark on this extraordinary journey? Book your Amazon Rainforest adventure today and let the wilderness captivate your soul.

Related article: How to create a hotel booking website with WordPress (The ultimate guide)

Frequently asked questions (FAQs) on writing tour descriptions

Question 1: What is the purpose of a tour description on a website?

Answer: A website’s tour description informs potential clients about a trip’s specifics, high points, and logistics, luring them to book or request more information.

Question 2: How long should a tour description be?

Answer: While there’s no definitive answer, we suggest keeping it brief, ideally between 200 and 500 words, and include just enough details to give the reader a flavor of the tour without boring them.

Question 3: What are the essential elements of a tour description?

Answer: Some of the essential elements of a tour description are the tour’s name, duration, highlights, schedule, cost, meeting location, inclusions, exclusions, and booking instructions are important details.

Question 4: How can I make my tour description engaging?

Answer: To convey a sense of adventure and excitement, use intriguing language, storytelling, and detailed descriptions. Highlight special benefits and experiences.

Question 5: Should I include images in my tour description?

Answer: Yes, adding great photographs or a gallery can improve the website’s aesthetic appeal and aid visitors in picturing the experience.

Question 6: Is mentioning the tour’s difficulty level or physical requirements important?

Answer: Yes, informing participants of the tour’s physical requirements is essential to ensuring their readiness.

Question 7: How can I convey the value of the tour to potential customers?

Answer: Outline the advantages and distinctive selling factors of the tour. Describe how it differs from competitors and why it is pricey.

Question 8: What should I do if my tour has multiple options or variations?

Answer: List all of the available choices, including ordinary and premium packages, and explain their distinctions.

Question 9: Should I include customer reviews or testimonials in the tour description?

Including gratifying client feedback or testimonials can increase credibility and foster confidence.

Question 10: What should I avoid in tour descriptions to make them more understandable?

Answer: Don’t use words or phrases that clients might not comprehend, such as jargon or technical terms. Avoid making inflated promises or claims as well.

Question 11: Is mentioning cancellation and refund policies in the tour description necessary ?

Answer: Yes, it is necessary. Meeting client expectations is important by being open and honest about cancellations and refund policies.

Question 12: Can I use humor in tour descriptions?

Answer: Humor can be useful, but use caution and ensure it fits your brand and the tastes of your target audience.

Question 13: How can I optimize tour descriptions for SEO?

Answer: Use pertinent keywords linked to your tour’s destination and activities to increase your website’s visibility in search engines.

Question 14: What should I do if I’m not a skilled writer?

Answer: To create captivating tour descriptions that effectively convey the essence of your offerings, think about working with a professional copywriter or editor.

Final thoughts

Crafting a captivating tour description for your travel agency website is an art form that can make all the difference in attracting potential travelers. Because it’s more than just relaying information; it’s a call of nature or a thrilling journey with your travel agency.

Remember, your tour description isn’t just words on a screen; it’s an invitation to explore the world and create lasting memories with unforgettable or surreal experiences. 

So, invest time and care to craft your words on properly writing a tour description for your website. Happy writing, and here’s to many incredible adventures ahead. 

There you have it! Stay tuned by subscribing to our newsletter to get more exciting news, offers, and articles right in your inbox. 

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How To Write a Tour Description (Step-by-Step Example)

By Erick Tomaliwan

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Why is it that when someone asks about a tour over the phone, you can explain it in a way that makes them enthusiastic about booking, but as soon as you sit down to write a tour description, your mind goes blank?

You just can’t seem to translate that excitement into words. 

Don’t be hard on yourself; writing a description for tours and travel is notoriously tricky, even for experienced copywriters. How do you possibly describe an abstract experience to someone who’s never visited your destination before? Try to fit all the information they need to know into a single paragraph? While still persuading them to book?

Here’s the good news. The more tour descriptions you write, the better you’ll get at it, and you’ll start to learn what works as you increase conversion rates . But until you get up to speed, you might find it helpful to have a tour description example to work off of. 

If that’s the case, let’s workshop one together as I teach you a few insider copywriting tricks you can apply to both your tour descriptions on your website and online travel agent (OTA) listings today. 

An okay tour description example

Our award-winning coffee tour offers guests an inside look into traditional sustainable farming in Panama and its impact on the coffee industry. We’ve carefully designed this tour to show visitors every stage of the production process, from growing to roasting. Our guides are knowledgeable locals who lead a walk-through of a scenic farm, explain how the slopes of Volcan Baru make some of the world’s best coffee and show how to brew a delicious cup. We also provide free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

How do you write a tour description that’s better?

1. Speak to your audience

A tour description is not the place to boast — that’s for writing an About Us page . Your potential customers won’t care about how many awards your tour has won or what inspired you to create the tour. The only thing on their mind is what’s in it for them.

Before you even start writing a tour description, you need to figure out who you’re targeting; better put, who is your ideal guest? Once you have that answer, you can learn how to speak directly to them with a tone of voice they can relate to while highlighting exactly what they’re looking for.

Then, using the You Rule , you can write for that one person, which means instead of using the words “we” or “our,” you flip the script to support a “you” or “your” message. This makes the tour description more of a casual conversation, like chatting with them in-person or over the phone, helping to build a personal connection online.

Revision #1

Get an inside look into traditional sustainable farming and its impact on the coffee industry. You’ll learn about every stage of the production process, from growing to roasting, by our local experts who’ll take you on a walk-through of a scenic farm, explain how the slopes of Volcan Baru make the world’s best coffee, and show you how to brew a delicious cup. You’ll also get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

2. Start with a hook

Since a tour description is often your last chance to win someone over, your first sentence has got to be attention-grabbing. Like a headline, it needs to stand out, draw the visitor in, and encourage them to keep reading. And the best way to do that is to zero in on a particular feature of the experience and turn it into a hook.

How? By going beyond the obvious benefit and tapping into the emotional value. For instance, it’s one thing to say that a tour has small group sizes and another to point out why that matters on a personal level. If you can solve what that is for your target guest, you’ll know how to talk to their heart and not their wallet, making the tour irresistible.

To come up with a hook, read your recent reviews to see what previous guests liked most about the tour and why. When you notice a trend, that’s what you should focus on as your leading benefit, keeping in mind the exact phrasing they use to make your hook more specific and relatable. 

If you are just starting out and don’t have any reviews yet, you can always break down the unique selling points of your tour using a similar table below, making sure to ask the million-dollar question, “so what?” to dig deeper into why guests will care.

Then, pick the best one. 

Revision #2

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. You’ll learn about every stage of the production process, from growing to roasting, by our local experts who’ll take you on a walk-through of a real farm, explain how the slopes of Volcan Baru make the world’s best coffee, and show you how to brew a delicious cup. You’ll also get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

3. Show, don’t tell

There’s a popular TikTok and Twitter trend right now called #TheTellMeChallenge, where people ask others to tell them about something, usually a topic they can relate to, without explicitly stating it. Like tell me you have kids without telling me you have kids. 

As fun as this new challenge is, there’s actually something you can learn from it when writing your tour and travel description or any marketing content for your business, and that is: show, don’t tell . 

People are tired of overused travel words from tour operators, such as unforgettable, picturesque, hidden gem, must-see, etc. They’ve completely lost their meaning and impact and often get filtered out by the reader as fluff. On top of that, anyone can say their tour is terrifying or relaxing or exciting without justification. 

Instead, it’s much better to describe the tour in a way that elicits an emotional response rather than outright telling someone how to feel. You can do that by using more verbs than vague adjectives because verbs pull the reader into the action, especially if you use present tense to trick the brain into thinking the event is currently happening. 

Revision #3

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. Stroll through the fields of a coffee farm in the Boquete highlands, plucking ripe berries with your own hands. Meet professional roasters and learn how to create a flavourful blend in a homemade roaster before tasting the difference between premium Geisha coffee and store-bought grinds. Get free hotel pick-up and drop-off, bottled water, and a custom bag of whole beans to take home. 

4. Tell a story

Tour descriptions are different from product descriptions in that people aren’t only looking for certain features to compare across the board. Yes, they want to know what the main highlights are, but more so, they’re hoping to get an idea of what the tour will be like from start to finish. 

That’s because before they get to this point, it’s likely they’ve already visualized the type of experience they want to have based on stories from their favourite travel bloggers, recommendations from friends, and real-life advice in Tripadvisor forums. 

By setting a scene, you can bring the tour to life, helping to paint a picture in their head that’s similar to what they currently have in mind — or better. While also doing the impossible, making an intangible experience tangible by incorporating the magic of sensory words and vivid imagery. 

That said, if you aren’t the greatest storyteller, try consulting your guides, who are the experts and conveniently have the itinerary memorized. Simply ask them to describe the tour as a story, and depending on the length, summarize the key parts into 3-4 sentences.

Revision #4

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. Stroll through the fields of a coffee farm on the slopes of Volcan Baru, hearing stories of farmers who’ve worked the land, growing premium Geisha coffee enriched by volcanic ash and lunar cycles. After plucking ripe, red berries with your own hands, you meet with professional roasters to create your own custom blend to take home before sipping an aromatic espresso with notes of mango on the open patio, admiring a panoramic view of the cloud-forest and the reddish-brown crema lining your cup. Can your coffee taste any better? Get free hotel pick-up and drop-off and bottled water. 

5. Break up the details

At this point, you’re probably wondering when we’re going to get to the essential details. The description is already long enough; are we going to make it longer with more info?

Well, if you take a quick look at listings on OTA sites like Viator or GetYourGuide, you’ll see that they break up additional details using bullet points and clear section headings. Seeing as these global travel companies have an enormous booking volume, it’s safe to say that they’ve got the conversion data to back up this copywriting technique. 

Of course, it’s not hard to see why it works. Lists are easy to read compared to big, dense paragraphs. And since most website visitors are scanners, not readers, using bullet form in your booking page design can help them find what they need to know — faster. 

So, what details do you cover? 

Popular categories are What’s Included, What to Bring, Highlights, How to Get There, Cancellation Policy, and Safety Measures — you can use one or all depending on the type of tour. You can also answer questions you often get asked about your tours and activities, or at the very least, link to your FAQ page. 

Revision #5

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a coffee tour. Stroll through the fields of a coffee farm on the slopes of Volcan Baru, hearing stories of farmers who’ve worked the land, growing premium Geisha coffee enriched by volcanic ash and lunar cycles. After plucking ripe, red berries with your own hands, you meet with professional roasters to create your own custom blend to take home before sipping an aromatic espresso with notes of mango on the open patio, admiring a panoramic view of the cloud-forest and reddish-brown crema lining your cup. Can your coffee taste any better? 

What’s Included:

• Hotel pick-up and drop-off
• Bottled water
• Sample bag of whole beans

6. Remember keywords

Whenever you write copy for your website, you have to remember that you’re not just writing for your visitors; you’re writing for Google. That means you should try to use every keyword opportunity possible for better on-page SEO (search engine optimization), especially when coming up with tour name ideas .

When it comes to your tour descriptions, your travel and tourism keywords will change per tour depending on the specific queries people use to find them in the first place. If you haven’t done keyword research before, you can start by simply entering one of your tours into Google and see what related searches come up at the bottom of the results page. 

Then, all you have to do is find instances where you say “tour” in the description and replace it with the popular search term instead. Doing this step last ensures your keywords fit naturally within the tour description, rather than being stuffed. 

The best description for tours and travel

Love your morning cup of joe even more by discovering what goes into a satisfying brew on a Boquete coffee tour. Stroll through the fields of a coffee farm on the slopes of Volcan Baru, hearing stories of farmers who’ve worked the land, growing premium Geisha coffee enriched by volcanic ash and lunar cycles. After plucking ripe, red berries with your own hands, you meet with professional roasters to create your own custom blend to take home before sipping an aromatic espresso with notes of mango on the open patio, admiring a panoramic view of the cloud-forest and reddish-brown crema lining your cup. Can your coffee taste any better? 

Isn’t that much better? Doesn’t it make you want to book this tour right now?

Now, it’s your turn!

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How To Write An Ultimate Tour Description? Pro Tips (2024)

Home » Blog » How To Write An Ultimate Tour Description? Pro Tips (2024)

Writing a good tour description is the key to increasing your site’s visibility and driving more traffic .

With the right tour description, you could get 50-100 visitors per day using the best tour operator plugin for your travel website

But before we dive into the steps to write An ultimate Tour Description with pro tips included, I was curious if you are; thinking of creating a travel and tour booking website within minutes, without any hassle of coding and hiring highly paid developers? 

You can Get WP Travel Pro  to start creating a travel booking website instantly.

You can explore and test the best travel agency themes and templates  to find the one that perfectly aligns with your website. This way, you can ensure your website suits your needs and preferences seamlessly.

The purpose of this guide is to help you write a high-quality touring description and increase in page views, page views, clicks, and traffic to your tours section on your website.

➤ Here is the complete list of tour operator software.

Table of contents

What is tour description.

• 2. Trip Facts/Overview:
• 3. Start with a hook:
• 4. Bulleted List of Additional Details :
• 5. Define your target customers:

6. List your unique selling points (USPs):

• 7. Identify your target audience:
• 8. Get inspired by other examples:

WordPress Tour descriptions should be written in an engaging and personable style.

This can be achieved by exploring the interests of your country, businesses, and tourist areas — and presenting that information through photos or video.

Tour descriptions are a way to sell your next tour. You can use them to describe the experience, culture, and activities you’ll be doing during your tours.

Tour descriptions should give as much information as possible to allow potential customers to make a decision on whether they want to take your tour or not.

In this guide, we will outline the steps you will need to follow in order to write a great tour description for your website and help drive more traffic there.

Useful article : How to Write A Travel Itinerary with Steps? ( Depth-Guide)

Tour description is an essential marketing tool for every tour operator where you tell the world about your tour and what it offers.

It serves as a sales brochure, explaining to the public what their ticket buys them and how they can expect it.

A tour description is a document that describes a tour or activity and its purpose.

It’s meant to help potential participants understand what they’re signing up for, and why they should be interested in it.

The main use of tour descriptions in a Tour Booking System WordPress is to guide and give proper information to the clients.

A good tour description can help you stand out from your competitors and make you more appealing to your clients.

You may find it useful : Why should you use WP Travel Plugin for your Travel Website in 2024?

Steps to write an ultimate Tour Descriptions: Pro Tips

A tour description is the selling point for your website.

Of course, it does no good to just have a tour description. In order to provide information on what your tours are like, you need to first think about how you’re going to write them.

Here are the steps for writing a proper tour description.

1. Title:

A great title is crucial for any tour description. It’s the first thing people see and remember, so it needs to be captivating and interesting.

The title of your tour description is its headline. It’s the first thing that people see and it should be enticing enough to get them to click on the link.

The title should be short, sweet, and compelling. Here are some tips on how to write a good title:

• Use emoticons and other imagery to make your title stand out
• Use strong verbs in your title
• A keyword phrase that is relevant to your product/service.
• The title should be short, sweet, and compelling.
• Make sure the title is about your tour
• Don’t use too many words in your title

2. Trip Facts/Overview:

In a few sentences, describe the trip in general. This is the first impression of your trip, so make sure that you capture it well.

In this section, briefly describe how you will be using the trip (i.e., what your goals are for the tour).

You can think of the trip description as a mini-tour itinerary, listing everything you’ll be doing on the trip, including where and when, who will be involved, and what the experience is.

Here are some tips on how to write an effective tour description:

• Start with a summary of your trip. This should include your destination, what activities you plan on doing while there, who will be involved (if any), and any special circumstances that might affect your trip.
• Focus on what you’ll be doing in each activity category (e.g., hiking, biking, sightseeing). The more specific you get here, the more useful this section will be for prospective guests who are interested in booking your tour or reserving a spot on one of your trips.
• Include all the important details about each activity category — dates/times/durations; places visited; prices per person/per day or per group; typical activities offered; minimum age requirements; required gear list; weather and other conditions at each stop; safety tips for certain activities like biking or white-water rafting; etc.
• If you’re planning a multi-day tour, provide a brief description of each day’s activities so potential travelers know what they can expect from their experience on the trip (and how much free time they’ll have along the way).
• If there are any special events or benefits associated with booking through your company, mention those here as well. For example: “Offering free trips to new destinations for first-time travelers.”

3. Start with a hook:

The first thing you need to do is come up with an awesome hook.

A hook is the first sentence or paragraph of your description that grabs the reader’s attention and makes them want to read more.

In this case, it should be something that captures their attention and makes them want to read more.

The best way to do this is by using action words like “wanted” and “hated” or even just simply saying “loved”. These will make them want to know what happens next, so you need a good start.

You want to start with a hook — something that makes people interested in your tour.

If you’re in Kathmandu, for example, and you want people to come on your tour and see the Kathmandu Durbar Square, then maybe your hook would be “See the Kathmandu Durbar Square on this private guided tour.”

Or maybe it’s “See the Kathmandu Durbar Square from this helicopter ride.”

Whatever it is, make sure it’s something that will get people excited about your tour.

Explore more : How to start a successful tour company from scratch?

4. Bulleted List of Additional Details :

Bullet points are the best way to present information in a concise manner, as they’re easy to scan and understand at a glance.

You can use bullet points for highlighting key points, adding extra detail about your experience, and/or listing multiple aspects of your tour experience.

You can break the subheadings of the tour in the following ways:

• Highlights of the Trip
• Extra Services
• Inclusions (Meals, Transportation)
• Exclusions (Alcoholic Beverages, Souvenirs, Personal Expenses)
• What to Pack/Carry?
• Gears for the Tour
• How to Reach the Pickup Location
• Cancellation Policy

Learn more : How to Become a Successful Tour Operator?(10 Tips to Success)

5. Define your target customers:

Your target customers are the people who will benefit from your tour. They are the audience you want to connect with.

This step is essential to successful writing. If you do not know who you are writing for, how can you know what it will take to make them happy?

Targeting your audience enables you to give them a reason to join your tour, and in turn, helps you keep them engaged and interested in what they read.

USPs are the things that set you apart from other tour operators and attractions.

They’re what will make your tour stand out from the crowd.

They are what potential clients will want to see, hear, and do when they book with you. USPs should be listed at the top of your tour description so that potential clients can see them first.

7. Identify your target audience:

The first step to writing an impactful tour description is to identify your target audience.

This could be a group of people, an industry, or even a particular region. Once you know who you are writing for, the next step is to write their story.

The story should include details about their lives and how they feel about traveling and experiencing new things.

For example, if you are writing a tour description for a Manang tour, then you would want to focus on the following aspects:

• Itineraries of the Trip
• Accommodation
• Gears Required

You may find it valuable : How to Create Content Marketing Strategies for Travel Industry?

8. Get inspired by other examples:

When you’re writing your tour description, it can be helpful to look at some of the tours that have inspired you and see how they are formatted.

You can find these tours by searching for “tour descriptions” in Google, or by visiting sites different sites of your competitors.

Notice how each tour description has a short summary of what the tour is about, followed by the details of the experience.

If they are not already used in your city, consider looking up similar tours on other sites to get an idea of how they are formatted.

In this article, we have discussed the importance of Tour descriptions and the main elements that you should consider when writing your tour description for your WordPress travel site.

Having an attractive tour description is one of the best ways to attract traffic to your site and increase your page views, and page impressions, as well as Clicks and traffic to your tours section.

To sum up, Tour descriptions should be written in a style that your site visitors could find familiar, relatable, and engaging.

Follow the tips listed above, and you should be well on your way to writing high-quality touring descriptions. Good luck!

If you liked this article, then subscribing to our  YouTube Channel  for WordPress video tutorials would be the cherry on top.

You can also find us on  Facebook ,  Instagram,   Twitter,  Linkedin , TikTok , Pinterest , Reddit , and our dedicated engaging Facebook user community ,

Further, if you have any queries, please submit them to our  contact page .

Get  WP Travel Pro  and start creating your travel and tour booking website within minutes without any hassle of coding.

Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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What's In a Compelling Tour Description?

• Sales & Bookings

So, you’re ready to go to market with your upcoming tour or retreat and want to put together an eye-catching booking page with WeTravel.  Great timing, we have some tips for you on how to write a tour description that sells!

The write up is going to have to win over potential clients straight away, especially if they're new to your business. If it doesn't sound appealing, give enough information, or is badly written, chances are your Book Now button won't get as many hits. Also, it's not likely that anyone will return to visit the web page or link again.

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How To Write A Tour Description That Sells

As your tour description is essentially marketing content, it needs to lay out the land and explain the unique purpose and selling points of your trip. When travelers read it, they should be able to get a feel for the tour and have enough information to compel them into booking their spot.

Now, as we mentioned, it is especially critical to get this right if you’re planning on selling trip spaces to people who don’t know you or haven’t booked through your travel company before. While you may be afforded more grace by travelers who know you personally and trust you, the same can’t be said for those who don’t.

Here are some ideas on how to tackle your tour description to engage travelers with compelling and well-formatted copy.

Write With Your Target Client In Mind

Think about exactly who it is you want to lead on your tour or retreat. Are you looking to target beginner or advanced yoga students, the health-conscious traveler, busy professionals who need a break to disconnect, etc?

Once you know who these people are, write your tour description using language, images, tone, and length that speaks to them in particular.

Know What’s Great About Your Tour, And Include It In The Description

You know what makes your tour or travel experience great - write it down and include it in the description. Potential clients are going to want to know what makes yours stand out from the rest, so be sure to answer that directly in the copy.

If you have video footage from previous trips, be sure to post this onto your booking page as well. Being able to visualize the experience as well helps travelers to get a clearer view of what they will be in for.

Include Keywords For SEO

Identifying and including keywords naturally into your tour description will help potential clients find it online . It will also let them know at a glance what your travel experience is about.

For example, if you are offering a Pilgrimage to India or Foundational Yoga Teacher Training , use these in the tour headline, sub-headings, images, and throughout the text (without over-optimizing) so that it is clear what the experience is centered around.

Come Up With A Great Title

Even though you want your keyword to be in the tour title, it’s not to say you can’t jazz it up a bit.

Think about how you can take your unique selling points and use them in a way so as to share important features of the trip in the title. That said, be careful not to make a paragraph out of it – rather keep the title concise and catchy.

Keep The Description Engaging And To The Point

In the main tour description, you want to include as much information as you can to help travelers make an informed decision. However, you need to find the line between writing a book about it, and being helpful and informative in what you include.

It's always worth spending a bit more time on your introduction. Be sure to include the important highlights in easily digestible copy. This will be the point where travelers decide whether or not to continue reading.

As you go along, consider whether the person reading the copy will find the information you provide useful for their decision. If not, leave it out or include it in a more detailed downloadable brochure that can be accessed on request.

Overall, be specific about the benefits of booking with your company. Highlight the value that the traveler will receive and write it in a way that makes the opportunity impossible for them to turn down.

Also, keep your writing to short, easy to read sentences. The longer they are, the more difficult they can be to take in, and you risk losing the reader's attention.

Layout The Highlights

Some people like to include this section at the beginning of the tour description. Others towards the end. Whatever your choice, use it to provide easily skimmable bullet points that layout the highlights of your tour.

At a glance, these should identify what potential clients can expect without them having to read the entire tour description.

Show What’s Included and What’s Not

It’s always good to let travelers know right away what the inclusions and exclusions of a tour are.  This could be airport transfers, travel insurance, meals, tips, tourism taxes, etc.

Clarifying these points will help to avoid any confusion or disappointment further down the line when you are more deeply rooted in the organizational process.

Don’t Forget Images

Earlier, we mentioned adding in video to your tour description. However, even if you don't have video footage, you need to add some great photos at the very least. They are, and always have been, a marketing tool to engage and attract potential clients to your tour. With eye-catching images, your chances of landing a booking increase substantially.

Final Thoughts

Failing to write a compelling tour description can lead to you not selling spaces on it. You know that you provide a life-changing experience, you just need to get that message across to potential clients as well. Knowing how to write a tour description that sells is one way to do exactly that.

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How to write compelling tour descriptions that convert for adventure tourism businesses

It’s not easy to craft a tour description that sells — but these 9 travel brands have cracked the code.

A great tour description hooks readers in with a catchy title that highlights what’s unique about the experience. It includes a well-written description that goes over all tour logistics, such as pricing, location, and difficulty level.

Testimonials are another key component to include, as well as high-quality photos or videos that get your customers excited about joining your adventure. The final piece is a clear call-to-action that persuades the user to book.

If you’re struggling to write your tour descriptions for adventure tourism, you’ll find plenty of helpful tips in this post. Here are 10 examples of tour and activity operators leveraging the power of great copywriting to drive more bookings.

Appeal to specific customer segments

Let’s look at how DC Adventure Center crafts its tour descriptions for adventure tourism.

The Wisconsin-based activity center offers team-building retreats and adventure courses for corporate clients, as well as kayaking and other outdoor activities to the general public.

Since the company caters to two different audiences, its activity descriptions follow suit. An adventure race obstacle course , for example, appeals to corporate groups looking for team-building exercises. “Team members will need to combine their resources to make their way through the challenging adventure course,” the description reads.

Let’s take a look at a different tour offered by DC Adventure Center. The couple’s kayaking retreat is described as a “secluded” experience featuring ”gourmet meals.” The operator here crafts a tour description that will appeal to couples looking for a more exclusive adventure.

There’s a clear distinction between each description since the company is targeting different customers.

Use beautiful imagery

Extended Horizons is a scuba diving company in Maui, Hawaii. Anyone traveling to Hawaii is captivated by the state’s beautiful scenery, and the tour operator makes sure to showcase that within its tour descriptions.

Sealife encounters are a major attraction for scuba divers. Extended Horizons displays vivid underwater photos featuring manta rays, turtles, and other marine life that divers can encounter on their dives. These images evoke a sense of wonder for the underwater world and make customers excited to book.

Images are a great asset to any tour description, especially for outdoor and adventure activities.

Showcase your testimonials

Kayak, Bike & Brew offers a differentiated pub crawl experience where guests bike and kayak to different breweries in Traverse City, Michigan. One of the key components of a good tour description is customer testimonials; positive reviews influence potential customers to book.

The Michigan tour operator capitalizes on this technique on its booking page , where it displays several 5-star Trip Advisor reviews. The reviews are displayed in a format where you can see who left it, their rating, and a short preview of what they said. You can even read the entire review by clicking “read more.” 

Use storytelling

Sitka Sound Ocean Adventures , a kayaking tour operator in Sitka, Alaska, leverages the power of storytelling to persuade its customers to book.

The tour operator uses descriptive language to paint the scenes guests will see out in the water — like “mazes of reef and kelp forests” and “a seldom-visited island.” When someone reads the tour description, they can picture how amazing the experience will be.

Know what makes your tours unique

Tigertail Lake Recreation Center offers a number of team-building experiences, including unique water activities. One of the center’s most popular water-based challenges is called “Canoe Battleship, where participants are challenged to sink others’ canoes.

These playful water activities are different than the typical ropes course found in other outlets offering corporate team-building. Tigertail makes sure to highlight these unique water activities by dedicating an entire section of its booking page to them.

It’s important for tour operators to portray their experience in an authentic way so that guests don’t arrive with unrealistic expectations. It’s always better to overdeliver than to underwhelm your guests.

In summary, a great tour or activity description should use the right words and images to persuade your guests to book. Use the above examples as inspiration to improve on your own descriptions.

Remember to leverage storytelling techniques to appeal to your target audience and to highlight the unique features of your tours. You know what makes your experiences so exciting — now make sure your guests know it, too.

Writer Carla Vianna

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Travel journal examples and how to get the most out of a travel journal

A travel journal: your new best friend.

Travel journal examples can spark ideas for your own journal. This matters a great deal because a travel journal can be one of your most helpful travel — make that life — tools. It can serve myriad purposes from recording your thoughts, emotions (an important aspect many overlook) and experiences to being a repository of creative ideas and even artwork. You can use it as a scrapbook, planning tool, contact book, organizer, reference book (for vital information such as passport numbers, hotel addresses, places to visit, etc.) and even a place to hide certain valuables.

It’s simple enough to put information into your travel journal. The hard part is being able to find or extract that information easily later on. But don’t worry. I’ll show you travel journal examples, techniques, hacks and tips for that and more based on decades trying a wide variety of travel journals and approaches. You’ll find these useful whether you’re an old pro at journaling or even if you’ve never used a travel journal before. And be sure to read all the way through this article since the Additional Resources section at the end is loaded with inspiring and helpful travel journal examples and ideas.

Getting started

The first and most important thing to remember is that there is no one right way to set up your travel journal. In fact, I’ve found that the best approach is to just start with something and learn as you go. My first travel journal was basically a daily diary: “Today I did this, etc.” Now, however, I use it in a very different matter. But it all comes down to this: What is the purpose of your travel journal?

Two typical entries from my first travel journal on my first trip to Europe in high school. I have upped my travel journal game a bit since then, or so I hope.

This is such an important question because it will guide what kind of notebook/journal/sketchbook you use, how you organize it and how you interact with it. If you’re just starting out, you may not even know your purpose other than to record your experiences. That’s fine. Start there. Then refine over time.

For me, I see my travel journal as a collection tool for travel drawing and notes where I gather ideas, sketches, some to-do’s, trip details and anything else that interests me. But the main difference between this and most journals is that as a tool, I want to use my journal after I return. Not just for nostalgic reminisces on my trip, but to glean from it what I’ve learned, gained and become. I’ll explain this more momentarily.

Picking the right journal

Again, I’m not sure there is a universal “right” travel journal. Your goal is to find what works for you. You can start by determining if you want a blank notebook or a travel journal that comes with prompts, quotes, organizing categories, etc. Here’s a helpful list of 17 travel journals to give you a sense of travel journal examples and possibilities. Mostly, consider if you want to do travel drawing or even painting in your travel journal. If so, you’ll want thicker paper that won’t warp with the water or bleed through with ink. You likely will want blank pages, as opposed to lines, grids or dots.

Just as there’s no right or wrong size (just what works for you), so too is the orientation up to you. As you can see here, I sketched holding the journal in a portrait orientation (left page) but wrote (right page, partial) using a landscape orientation. Both work.

If you want to use it as a form of a scrapbook, get one with pockets or that is expandable enough for when you’ve doubled the thickness with all those tickets, stamps, samples of currency, bottle labels and other elements you’ve glued to the pages.

Buying a nice looking or feeling notebook or journal can be motivating. But getting too nice of a notebook to use can be intimidating: You’ll be afraid to do any travel drawing or mess it up. Thus, I suggest starting somewhere in the middle. Find a journal or notebook that will hold up well (hard covers help in this regard), but isn’t so expensive you’ll only want to use it on special occasions. 

Even fancy patterns on your pages can be fun. I tend to prefer blank pages, but sometimes I’ll try different patterns just to mix things up.

Your travel journal is more of a workhorse than a show pony (though sometimes a bit of that too later on). You’ll get far more out of one you use all the time, where you write, do travel drawing or urban sketching, doodle and record with the intent that only you will ever see it. If you choose to show it to others later, fine. But don’t make that your main goal, at least as a beginner, or you’ll never get the most out of your journal.

How will you use your travel journal?

Back to purpose, you can choose to have a general-use journal or one devoted only to your trips (or to a particular trip). I have done both, and there are pros and cons to each. A journal for all situations allows you to connect everything you do so that if a great work idea hits you on a trip, you can reference back to a meeting about that, etc. You can also find things easier in some ways since your whole life, trip or home/work, is laid out in a chronological fashion in one book.

Here’s a recent journal of mine that I use daily, as well as for trips. You can see the basic outline for this article here that I wrote on the plane on a business trip. How do I know it was on a trip? From the notation that the sketch was done from a photo in the airplane’s magazine somewhere between Baltimore (BWI) and Seattle (SEA)

A really popular approach these days to general journals is the Bullet Journal . Many people swear by this way of organizing their journal and their life. I love many of the ideas found in bullet journaling. But I choose not to follow that approach completely. Why? Bullet journaling is primarily intended as a productivity tool. I personally don’t find it helpful in that regard because, for example, tracking all my calendar events and moment-by-moment to-do’s in a journal slows me down.

Combine digital and analog

Instead, I use a combination of Outlook, Trello , Evernote and Scrivener (the latter two for organizing ideas and writing projects or content) on my phone and computer. The main reason for tracking tasks digitally is that they roll over automatically. I don’t have to constantly move them manually from one day, week or month to-do list to the next.

But the main reason I don’t use the bullet journal methodology for my travel journal is that when I travel, productivity is not my goal. Exploration and discovery are. I use my travel journal to capture what I learn as I explore the world around me and the world within me wherever I go.

On a trip, I’m less interested in productivity than in explaining why this sketch was hard to do well.

In the last few years, I’ve taken up sketching and even watercolors, so for me, I now maintain a separate travel journal for each major trip. I use one that has thicker watercolor paper, so on a three-week trip, I can pretty much fill up the whole book. But for shorter trips, I do use my day-to-day journal. And I’ve even done both: Used my day-to-day journal to record words and a smaller sketchbook for travel drawing or watercolors. Again, no right or wrong way to do this. Just start with an approach and build from there.

Organizing your travel journal

What follows is how I organize my travel journal. It’s the same way I do my day-to-day journal but with some additional pages in the end for travel-specific information. My purpose, remember, is to capture ideas, information and experiences and then to be able to use these later. For that reason, the most helpful part of my journal is the index. I’ll explain that in a moment along with travel journal examples, but here’s what else goes into my journal.

Starting with a brand new empty journal

The first thing I do with a new journal is to put my name, cell phone number and email address on the inside cover.

Next, if the journal doesn’t have a rear pocket, I make one or glue/tape in a small envelope that fits on the inside of the rear cover.

If you glue in your own, consider hiding a few large denomination bills, both dollars and the local currency, behind the envelope or anything else you tape or glue inside the covers. It’s a great place for hiding back-up money. It works because once you start using your travel journal regularly, you’ll find it is one of your most precious possessions. You’ll learn to guard it like your wallet, passport or phone.

These are just some of the many travel journals I’ve filled up over the years.

In addition to the pocket or envelope in your journal, consider bringing a quart or gallon-sized zip lock bag to hold all the small items you pick up along the way. I used to shove them into pockets in my carry-on bag, but having a single location now keeps them from getting lost or mangled. And it keeps my travel journal from looking like George Costanza’s wallet on Seinfeld . This same bag can hold a glue stick, paper clips or anything else you want for adding items to your journal.

Start in the front and work back

I track everything chronologically noting the date at the top of each day’s entry. If it spans multiple pages, I’ll write “(cont.)” after the date on later spreads so I know to keep looking for the start of that day when I review the entry later.

I work in this chronological fashion for recording most of my entries because I find it flows better to write the item down right away and then figure out how to classify it later. I set up indexes in the back for classifying and locating the entry. But that comes as a review step, not a creative or collecting function.

What to write

Starting at the front section of the travel journal, I may use the very first page as a title page if the journal is devoted to a single trip. Otherwise, I skip over that page and then start with the date of the start of the trip and then just keep going from there. Here are the types of content I write/draw along with some of my travel journal examples:

Sometimes, I’ll devote a whole page or spread to nothing but sketches.

• General thoughts . These make up the majority of my journal and are what you’d expect in any journal.
• Sketches . I’m still just a beginner, but I’ve committed to one sketch per day, at home or on a trip. Sometimes they are involved. Others (most of the time), are just a quick gesture. But the discipline helps improve my skill.
• A daily log . At the end of each day, I do a very quick list of summary activities, where I went, who I met, what I did. I actually note it like this: “(Log 11/27/19 – Wed.):” so that I can see at a glance what were log entries versus other ideas. For logs, the shorter the better. Here’s where bullet journal techniques can help: Record a few words as a bullet rather than full sentences. At the end of every daily log, I also record two specific items in addition log entries themselves, gratitude points and what I’ve read or watched.
• Gratitude points : I jot down what I call a Goodness Journal (abbreviated as GJ) entry. This is the highlight of my day for which I am most grateful. On trips, this can often end up being multiple points.
• Read/Watched : The second additional component is what I call Read/Watched (R/W) where I list any books I’ve read that day or any movies, programs, concerts, etc. that I watched. It can include podcasts and anything else you want to track. Before I started doing this, I’d get to the end of the year and couldn’t recall all the books I’d read. Now I can just by referring back to these entries.
• Insights and Ideas . Most of my journal at home is filled with these. On trips, these happen more on plane, train or bus rides than every single day. But they could happen any time which is why I keep a pocket-sized travel journal with me or at least a note card or my phone so I can write the idea down immediately.
• Quotes . These can be formal written ones I encounter or snippets of conversations I overhear. As a writer, I want to always be gathering dialog examples or clever turns of phrases.
• To-dos. Yes, I said I record these digitally for the daily tasks. But sometimes on trips, you have opportunities for dreaming and planning. I mark all to-do’s with a checkbox I can fill in later. I like the bullet journal way they do this as well (a dot instead of a box).

I had a gentleman in China demonstrate his woodblock stamps by stamping some examples in my journal. You can paste in stamps, tickets, receipts, postcards or any other artifacts from your trip onto your journal pages as you go (if you remember to bring some glue or paste).

• Descriptions . These are either quick notes on what I’m seeing, hearing, tasting or tasting, or longer ways to capture the details of a place. See Look Closely for details on how to do this as a way to learn to see details better or to write better based on your travels. I also make sure to write down the names of places, people, food, local expressions and anything else I want to write about later. Don’t assume you’ll remember it or can look it up later. Write it down.
• Miscellaneous . I’ve had artists draw in my journal, had people stamp it (see photo above), record different colors of beverages spilled or intentionally dripped on it and a wealth of other things added. Be open to how you can use your journal. Or for fun, try this exercise: Come up with as many ways as you can think of to use your travel journal on your next trip.

The back of the journal

The front of the journal is used for a chronological input of information each day (or whenever you choose). The goal there is to record the idea, insight, drawing or information just like in a diary. The back of the journal is where you’ll organize it all for later retrieval.

Working from the last page backwards, I set up a series of index or topic pages (see the list below) where I record anything related to that topic either verbatim (if I have the time and forethought to write it down there such as contact info or a quote I came across) or as a page number reference and summary line from the front of the journal (hence the reason these back-of-the-journal pages are called Index Pages).

For me, I find that most index sections only require one page (e.g. for Contacts or Travel Details) but I leave two pages for Ideas or Vocabulary since they tend to have more entries. I write small (some would say ridiculously small), so if you don’t, you may want to leave more room.

Review your entries and record them for easier retrieval

I don’t assign page numbers as I write in the front of the journal. Instead, I jot down a page number later, maybe daily, maybe weekly, as I review my journal. Writing down the page number during the review phase shows me which pages have been indexed. No page number indicates it still needs to be indexed. As I review each page, I also code the entries themselves on the journal pages by highlighting the topic or assigning a word or letter to let me know what it is. For example, if there’s a quote, I will write “Quote” and circle it right before the quote. For blog ideas, I’ll write “blog” and circle that, etc. If  an idea that has distinct merit, I’ll draw a star next to it. Particular project ideas get a corresponding code, e.g. if it’s about  my book on Hidden Travel,   I’ll write “HT” and circle that. The whole point is to make it easier to spot the entry when you’re reviewing the page later.

Here you can (hopefully) see how I’ve written and circled page numbers at the top and put a box around the word “Quote” on the left page and “Visual appeal article” on the right page. Then, on the Quotes index page, I’ll write “108” and circle it with a quick notation like, “E.B. White on saving/savoring the world.” On the Ideas index page, I’ll write “109” and circle it with the notation, “Visual Appeal article questions.”

In case you’re wondering why the index/topic pages go in the back and not in the front like a table of contents, it’s because I often add topics as I progress through the journal. Working from the back gives me room to add new pages whereas if I’d started from the front and I didn’t guess correctly, I’d be out of room before running into my journal entries.

Travel journal examples of Pre-Trip Items

Some of my index/topic pages get filled in (or at least started) before my trip either as planning or to load my travel journal with important information to have on my trip. Here are some travel journal examples of the key sections.

Here’s a travel journal example of a shot list from my China trip journal. I tend to write pretty small in the back section of a journal! The whited out area was my passport number in code. Writing key information on pages with other entries makes it even less obvious this is something valuable.

• Vocabulary. On trips to countries where I’m learning the language, I’ll add new vocabulary words here usually starting long before the trip. These are key words to practice, as well as new ones I pick up as I travel.
• Shot list . When planning my trip, as a photographer, I make a list of specific places, scenes, techniques I want to try or even times of day I want to shoot. Check out my Beginner’s Guide to Making Awesome Travel Photos for more on this and other travel photo techniques. In addition, as I review guidebooks or articles, I’ll add interesting places to this list. Even if you’re not a photographer, you can make a list of “must see” places or “must do” experiences or activities. Writing them down really helps because it makes it so easy to find all these in one place rather than hunting through a guidebook or other pages on your trip.
• Themes and Moments . This is yet another pre-trip fill-in page. I try to come up with a theme or quest for each trip. Writing down ideas about that or defining it really adds to the anticipation of the trip. On this page, I’ll also jot down ideas for creating magic or defining moments for others on the trip. This includes ideas for the activities or contact info for places or people that will be part of the activity.

Travel journal examples of elements to add as you travel

Here are some typical index/topic pages in the back of my travel journal that get filled in as I go:

• Contact information . I keep a separate page to record the names, email addresses, etc. of people I meet along the way. If, in a hurry, I just write down a name and email address in the front-of-the-book journaling section. I’ll later record the page number and contact name on the page here so all I can find all my contacts in one place later.
• Ideas . This becomes a catchall for any creative ideas I’ve had. I normally start with the page number(s) followed by a brief summary such as “27 – 29: Dining room chair design” or “73: Article on architecture styles in Morocco.”

Here’s a specific travel journal example, the Ideas Index Page from my China trip journal. I had started the page on the left as a vocabulary list but made room from more ideas when I ran out of space on the page on the right.

• Books and Movies . This too is a catchall for any form of entertainment I want to read. I constantly get book and movie (and even song or podcast) recommendations as I travel that I add here with an open check box. I also record books I’ve finished to this list noting those with a checked box.
• Quotes . As noted above, these may be written quotes I come across or snippets of dialog I pick up. I either write the quote here directly or reference the journal page where I wrote the quote with a reminder such as “53-quote from Leipzig waitress on timing.”

You can do a trip highlights page on the flight home, but sometimes it helps to record a summary of details in the midst of your trip of things that stand out to you.

• To-do’s. I said I like to keep my travel journal free from productivity and time management, but I always have big-picture to-do activities that arise on a trip. I’ll record these as I go in the journal section, but for longer-term ones I don’t want to lose track of, I sometimes add a to-do index as well in the back of the journal. This can also be a great place to record future planning ideas for things you want to accomplish after your trip.
• Trip highlights . I’ll normally note the big moments in the journal section as they occur. But often on the flight home, I like to review these and capture them all in one place with the page reference and a brief notation. I may also add in additional ones at this point because sometimes, you don’t realize how powerful or meaningful a moment was at the time.

When your journal is full

Eventually, you’ll fill up your journal with entries. You’ll then review and have every page numbered with key entries noted in your index pages. Then what?

I use Scrivener (for writing projects) and Evernote (for others) as software/apps to track ideas over time. Thus, when I finish a journal, I go copy the content from my index pages into one of these digital programs.

There are several reasons for this. First, it helps to have all your ideas over time in one place so you can view them easier. Second, with the online tools, I can tag content by subject making retrieval later much easier. Most of us focus our efforts on having ideas and maybe writing them down. But those ideas won’t serve you well if you can’t find them later. Finally, putting everything into one place helps me see patterns and related ideas which, in turn, sparks new ideas.

It all relates to the concept of Collect, Connect and Share. If all you’re doing is collecting, you’re missing out on the main value of your journal.

Make a copy

This may be overkill to some, but my journals are precious repositories of life. I would hate to lose them. I could dictate the contents and transcribe that, but I don’t have that kind of time. Instead, Evernote comes to the rescue.

The Evernote app has a photo function. I open the app and take pictures of every spread or page of my journal. I save the results as an Evernote file and can even tag it by date, country or other criteria. It then resides on the cloud (and I also do a back-up on a drive at home). That way, if the original gets lost, I know that all those memories are secure.

Let’s review

Here’s a summary of the key points:

• Know the purpose for your journal
• Choose the type of journal based on your intended purpose.
• Start with something that’s not too nice so that you’re not afraid to mark it up.
• Keep daily entries in the front and a list of index pages in the back of the journal.
• Periodically review your journal entries. As you do, number each page and record that page number and a brief reminder on the appropriate index page.
• At the end of each journal, photograph each page and save to a secure location. Then enter the index information into whatever tool you use for tracking all of your ideas over time.

Additional resources and travel journal examples

Here are other resources and travel journal examples to both inspire and help you get the most out of your travel journal:

• A helpful article with visuals of different travel journal examples
• Writer and artist Austin Kleon’s comments on notebooks 
• Travel journal examples (and notebooks) of author Robert MacFarlane 
• Some additional travel journal examples and notebook types
• The Sketchbook Projec t, one of my favorite places to visit in Brooklyn, NY and a great source of inspiration for sketchbooks. If you’re looking for a single place for travel journal examples, it is this one. Here are just a few screen shots of some random travel journal examples I looked up by Julia Yellow . There are thousands of such journals at this site.

• If you really enjoy the travel drawing aspect of a travel journal, you might want to connect with the whole Urban Sketchers movement and see travel journal examples that include urban sketching. Here’s an example of an urban sketch by Stephanie Bower . I took some of her architectural sketching courses online at Bluprint and they were excellent.

Parting thoughts

Finally, if you want even more travel journal examples and information, be sure to read Lavinia Spalding’s excellent book on the subject, Writing Away: A Creative Guide to Awakening the Journal-Writing Traveler. Here’s one of many great quotes from the book:

“If we’re committed to honest investigation, the travel journal can be a cornerstone of growth and a catalyst for great work, providing a safe container for astonishing discoveries and the life lessons we take away from them. We write words in an empty book, and an inanimate object is transformed into a living, breathing memoir. In turn, as we write, the journal transforms us. It allows us to instantly process impressions, which leads to a more examined layer of consciousness in both the present and the future. It’s a relationship, and let me tell you, it’s no cheap one-night stand.”

You might want to consider writing that quote down in your travel journal. Either in the daily entries or on the quotes index page. Or however you want to do it. It’s your travel journal and the possibilities are endless.

Thanks Steve! Informative and creative. Your sketching is lovely, too! Merry Christmas to you and the fam

Thanks, Alan. I was just editing a section in my upcoming book, “Hidden Travel,” on the subject of sketching and the advice I was given by Gabriel Campinario, founder of Urban Sketchers. He told me to never apologize or say, “Oh, I’m just a beginner” when someone compliments your sketching because no matter how bad you think it is, it is still better than that of the 99% of the population who never attempts to draw. So I will leave it at, “Thank you!”

[…] I mainly get inspiration from a Reddit group called Journaling, and also I get a few ideas on making travel journals. Despite it being fun to do having a physical notebook, at times it can be difficult to finish them […]

You’ve inspired me to resume creating tiny travel journals, with scrapbook like additions. I use photo double sided stickies, not glue. Someone asked what do I do with these? As if creating isn’t pleasurable. I often use them as primary sources to create photobooks. Along with my Bird lists.🐦😁.

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Blog Data Visualization 17 Travel Brochure Examples For Traveler & Tourism

17 Travel Brochure Examples For Traveler & Tourism

Written by: Danesh Ramuthi Oct 12, 2023

Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.

These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.

In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.

If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.

So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.

Click to jump ahead:

Trifold travel brochure example

Travel guide brochure example, adventure travel brochure example, cruise travel brochure example, beach travel brochure example, vintage travel brochure example, minimalist travel brochure example, modern travel brochure example, city tour brochure example, travel brochure example for students, travel brochure example for travel agency.

• What to include in a travel brochure?

How to make a travel brochure?

Final thoughts.

Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.

The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.

Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader. 

Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.

Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.

Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.

For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.

Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries. 

Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.

Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.

Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away. 

After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.

Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner. 

With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in. 

Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.

Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises. 

Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer. 

From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.

A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.

Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations. 

Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel. 

These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.

Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner. 

Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed. 

Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering. 

Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.

Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends. 

These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences. 

Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm. 

Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.

Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems. 

Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city. 

Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation. 

For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.

Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion. 

Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements. 

Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.

Trekking brochure example

Trekking brochures are aimed to attract the hikers’ attention to visit the routes and trails described on them.  In case a reputable trekking company intends to sell  Tour du Mont Blanc  the detailed info will be referred exclusively to this route. 

For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations. 

From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust. 

The design often reflects the brand assets of the travel agency, ensuring consistency in messaging. 

Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.

In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.

What to include in a travel brochure? 

Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.

Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:

• Destination name : Clearly mention the travel destination to set expectations for potential tourists.
• Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
• Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
• Map : Include a map to highlight key attractions, accommodations, and transportation options.
• Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
• Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
• Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
• Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
• Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
• Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
• Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
• Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
• Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
• QR code : Integrate a dynamic QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.

Related: 88.2% Of People Travel The World To Get Their Hands On This… [INFOGRAPHIC]

Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.

Understanding the target audience

Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.

Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.

These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.

Selecting the optimal format

Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.

On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.

Use a color scheme

The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.

Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.

Integrating practical information

While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.

Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.

Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.

Embracing modern design elements

Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.

Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.

Use a pre-designed template

For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.

They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.

Related: Top 10 Best Brochure Design Software in 2022

It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.

Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.

The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.

Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.

Embark on your creative journey now!

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Project Management

13 minute read

Project Management for Travel Agencies: The Ultimate Guide

Maria Fernanda Castro Jorge

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Quite a large proportion of modern business in Europe and worldwide is project-oriented . This part is nearly 25% worldwide, and the travel sector is no exception. This is because more and more companies are focused on creating fundamentally new or unique products and services. They're also focused on achieving new results. Projects are no longer a set of technical documentation and estimates (as they used to be) but are serious activities aimed at realizing individual company goals.

In short, the travel agency's success strongly depends on the ability to implement project-based work. In this regard, project management has become a relevant and important topic for travel agents of any level.

What is a project?

A project is a process (or group of activities) with a clearly defined timeframe. Its purpose is to create a unique product or obtain some innovative results. In the tourism business, the goal of a project is often called the solution of specific tasks. Accordingly, project management is a specific activity, the purpose of which is to realize all the tasks set. For this purpose, the maximum amount of effort, knowledge, experience, techniques, and project management software are applied.

A project is a process or group of activities with a clearly defined timeframe.

It is important to understand how they differ from everyday activities in the organization. First, each project has its own unique goal and time constraints for its achievement. In day-to-day activities, the goal is repetitive, and the deadlines are as well. Secondly, a project ends when it has reached a set goal. Day-to-day activities are endless, and their purpose is to maintain the normal flow of the tourism business.

Project management helps to achieve the set goals quickly and efficiently. Besides, a whole system of subtasks is formed in the process, which ties in to the company's more general goals. A scheme of competent distribution of resources is developed.

Project management is a whole science that has acquired a body of knowledge, rules, and standards. The most famous resource is PMBOK . This "book of knowledge" in project management describes the best practical advice and knowledge.

What does project management involve?

• Defining and forming requirements for the project.
• Setting as clear and understandable goals as possible.
• Establishing and implementing communication between the parties involved in the project.
• Balancing project constraints: budget, resources, risks, deadlines, quality.
• Communicating with the team, considering their needs/wants/expectations, and adjusting existing plans according to the input received.

Want to learn more?

Take your project management skills to the next level with our comprehensive (and free) ebook!

All these activities are segmented into distinct phases: project initiation, planning, execution and control, and completion. Careful project management planning , organization of tasks and project components, providing the necessary resources, and controlling the effectiveness of the chosen strategy contribute to achieving the goal in the tourism business. Let's discuss this in more detail:

• Initiation (i.e., the start of the project) is a kind of familiarization with the project. Its essence and goals are defined, and a suitable team is formed.
• Planning is the most important part of the travel project management. As stated in the classical methodology on PMBOK, it should take about 50% of all time in the project realization process. The difficulty is that all the actions the travel agent must carry out to achieve a given goal are carefully prescribed during this stage. For this purpose, the project is initially divided into parts and a set of small tasks. A certain work schedule is created in which deadlines for each task are prescribed. A list of necessary resources is also worked out. In the travel agency case, project management planning includes periodic adjustments because new nuances, subtasks, and pitfalls appear in the work process.
• Execution and control. This stage should be alternated with the previous one. In an ideal project management system, everything looks like this: set a task, do it, control it, make the necessary adjustments to the plan, set the next task, and so on. At the execution stage, some tools usually facilitate the flow of processes: delegation, time management, and the Eisenhower matrix.
• Project finalization. At this stage, a control check of the completed work is made. The original data, involved instructions, and regulations are saved. This is necessary so that even a new team member can understand what and how things were done before him.

There are quite a large number of methods of how projects are managed. Besides the classic method which we just described above, some others are used:

• Agile . This is when one big project is divided into many mini-projects with step-by-step implementation.
• Lean. This is the distribution of the project into small work packages.
• Scrum. This is the division of the project into component parts.
• Kanban. This is a variant for projects that are not limited by deadlines because they can be postponed.

Learn more: Kanban vs. Scrum – what's the difference?

Each methodology has a lot of its nuances, advantages, and disadvantages. Choosing the right system depends on the specifics of your travel agency and the team that will be working on a particular project.

How is project management relevant to tourism and travel management?

Project management skills are highly relevant to a tourism and travel management career.

A travel agency's success strongly depends on its ability to implement project-based work.

Here's how project management skills can be applied in this field:

• Planning and organization. Project managers excel in creating detailed project plans, crucial in tourism and travel management. You must plan itineraries, book accommodations, arrange transportation, and schedule tourist activities. Being well-organized ensures that everything runs smoothly.
• Time management. Time is of the essence in the travel industry. Project managers are skilled at setting and meeting deadlines, which is vital when booking flights, organizing tours, and ensuring that travelers are on time for their activities.
• Budgeting. Project management involves creating and managing budgets. You'll often have to work within budget constraints in tourism and travel management. Effective budget management ensures that resources are allocated efficiently and that costs are controlled.
• Stakeholder management. Project managers are adept at managing stakeholders, and this skill is essential when dealing with tourists, travel agencies, hotels, airlines, and other service providers. Building strong relationships with these stakeholders can lead to better deals and partnerships.
• Risk management. Identifying and mitigating risks is a critical project management skill. In the travel industry, you must anticipate and manage risks such as weather-related disruptions, health emergencies, or political unrest in destination countries.
• Communication. Clear and effective communication is key in both project management and travel management. You must communicate with clients, team members, and service providers to ensure everyone is on the same page and that information is conveyed accurately.
• Resource allocation. Project managers are skilled at allocating resources efficiently, whether assigning tasks to team members or managing the allocation of rooms and transportation for travelers.
• Problem solving. In tourism and travel, unexpected issues such as flight cancellations or visa problems can arise. Project managers are trained to handle unexpected challenges and find solutions quickly.
• Quality assurance. Ensuring a high level of service quality is essential in the tourism and travel industry. Project management skills can help you establish quality standards, monitor performance, and make improvements where necessary.
• Continuous improvement. Project managers are trained to review and analyze project outcomes to identify areas for improvement. This can involve analyzing customer feedback and adjusting services to enhance the overall travel experience in travel management.

So, project management skills are highly transferable and can greatly benefit a tourism and travel management career. These skills enable professionals in this field to plan, execute, and manage various aspects of travel experiences efficiently, ultimately leading to satisfied clients and successful travel operations.

Project management software for travel agencies

Implementing project management techniques is best done with dedicated project management software. Otherwise, you may end up spending more time managing your project management tool than using the tool to manage your project. The best project management software for travel agencies are:

• Worksection

All of them pursue 3 main goals:

• To make employees more efficient.
• To make the project management process itself more productive and effective.
• To make the management of the company's project profile more convenient and transparent for an outside view.

Project management software is appropriate when the projects themselves are more or less of the same nature. They allow you to form a unified picture of the project profile, track the stages of its implementation at different levels, and control the budget and deadlines.

Project management software are tools for the organization and the team, making all the company's activities as transparent as possible. Everyone can see the time and financial costs of certain projects, their workload, and their colleagues' workload.

As a result, using such systems and the subsequent transparency of work makes it easy to identify the causes of overruns or errors, optimize costs, and effectively reduce expenses (time, finances, and labor).

A case study in tourism project management: the Bookatrekking story

In their initial years, Bookatrekking faced many challenges common to many travel agencies. Coordinating trips, managing a dynamic team of guides, ensuring customer satisfaction, and navigating the ever-changing world of travel proved to be their own uphill climb. They realized that while their love for adventure was undeniable, the need for structured management was imperative.

Recognizing the need for change, Bookatrekking embraced the principles of project management. This team implemented Basecamp and Trello in their work processes. Trello was used for implementing strategic goals, and Basecamp for local tasks.

Streamlining operations

One of the first critical steps was streamlining their operations. They recognized that time is of the essence in the world of adventure. They optimized their tour planning, booking processes, and communication through Basecamp. It enhanced their internal team coordination and ensured that customers received quick responses and seamless experiences.

Team empowerment

With Basecamp, they empowered their guides and staff. Detailed workflows and standardized procedures provided clarity, minimized errors, and allowed for quicker decision-making. The team, once struggling with chaos, was now a well-oiled machine.

Data-driven decisions

Data became their compass. With the help of Trello, Bookatrekking meticulously analyzed customer feedback, booking trends, and market insights. It allowed them to make informed decisions, tailor their tour offerings to meet customer desires, and adapt to the travel landscape.

Where a travel agent should learn project management

In this article, we have considered the basics of the rather complex project management concept.

Suppose you are seriously aiming at a deep study of this science and planning your career development as a project manager. In that case, going to the Project Management Basics course at GoSkills makes sense. In 14 engaging lessons, you will learn how to effectively manage projects from start to finish through a range of topics, including project initiation and closeout, scope, schedule and resource planning, project execution and control, and more.

Prepare to get certified in project management

Start learning today with GoSkills courses

Project management is an indispensable skill needed by every travel agent. It is important to understand that project management is not a situational set of measures but a procedural implementation and realization of the whole mechanism. Stay calm if this topic seems too complex and vague to you now. Modern project management is a competent and balanced system, which you should approach with readiness and seriousness. Then, you will be able to understand everything and successfully apply it in the management of your travel agency business.

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Maria Fernanda manages GoSkills' social media channels and enjoys writing content whenever needed. A cup of coffee and an early morning run is all she needs to have a great start to her day.

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20 Example Travel Websites That Will Get You Moving

Pack your bags. We’re going on vacation!

That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy.

And while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose without great web design.

Web design plays a major role in visitors’ first impressions of a business. In fact, in one study, when participants were asked why they distrusted a website, 94% of the comments were about design.

For a travel site, this means that design can be the determining factor in whether a visitor trusts recommendations and information.

And considering the significant investments that go into planning a trip, trust is essential.

It can make or break a traveler’s decision to take a certain tour, stay at a certain hotel, or even visit a city or country altogether.

Plus, beyond serving as a trustworthy source of inspiration, a travel site also needs to give would-be travelers all the information they need to arrange their travel plans.

Once a visitor is convinced that they need to see the sights in the photos for themselves, it should be easy for them to plan their trip.

This means that the site needs to have straightforward travel information, helpful logistical details, and tips that will help visitors simplify the travel process.

Not all travel sites tick all of these boxes, but the ones that do stand out from all the rest.

So whether you’re considering launching a new travel site, or you’re ready to improve an existing one, you want to make sure you leave no stone unturned.

That’s why in this post, I’ll cover the essential elements your site needs to include, then go over 20 examples of travel sites you can use to inspire your own design .

What should a travel website include?

There are tons of different types of sites that fall under the travel site umbrella.

The design elements you need depend on the type of site you’re running.

An official tourism site for a city will have different goals from those of a travel blogger or tour company.

So as you read through this post, keep in mind that not all of the recommendations will apply to your site.

But in general, the ideal travel website should include a mix of the following:

• High-quality photography
• A brief summary of the area, with highlights of important places
• Hotel recommendations with web links to hotel and booking sites
• Information about recreation and outdoor activities
• Guides to arts and culture, including museums, theaters, and other attractions
• Packing tips
• Maps and guides
• Public transport information
• Airport information
• Relevant tips on language and local dialect

Of course, your site likely won’t need to include all of the elements on this list. Tailor it to your needs.

And there’s tons of example travel sites that we can use for inspiration. Let’s get started.

1. Telluride, Colorado

The first site on our list is the official tourism guide to the city of Telluride, Colorado.

Right from the start, a prominent image gallery does a lot of the selling on the website for Telluride.

By making the images so large, the site makes sure the first thing you see is a beautiful landscape.

This is an example of a site that relies less on copy. Instead of a detail-heavy approach, the design focuses more on the picturesque views and various activities in action.

Once a visitor is drawn in by the photos, they can opt to click on the main call to action, “Plan Your Spring Trip” for more information.

From there, visitors can read about the various activities they can do in the city, then purchase any necessary tickets, passes, or equipment rentals.

This approach works, because it combines attention-grabbing imagery with a clear call to action.

Many Internet users have short attention spans, so it’s important to give them the opportunity to take action as soon as possible. Don’t make them think, wait, or read too much copy before giving them the opportunity to convert.

2. Visit Brasil

Visit Brasil is the country’s official tourism site.

On the surface, you might think that arranging this site would be a simple process.

After all, how difficult could it be to persuade visitors to check out beautiful beaches and hikes through the Amazon?

But considering that Brazil is a huge country, making up almost half of the continent of South America, the site has a lot of information to cover.

It does this by dividing the various regions into different “Experiences.”

By breaking the country into smaller, more manageable areas, the site aims to create a virtual travel experience that allows the user to explore the sights of Brazil right from their computer.

This can help visitors decide where they want to go within this massive country. If they’re looking for a relaxed beach trip, for example, they’ll have very different options from travelers looking for hiking trips or adventure tours.

Then, once a visitor has selected a destination, the breakdowns on the site will give them an accurate idea of what they can hope to see within the span of their trip.

3. On the Grid

Unlike the previous two examples, which centered on one city and one country, On the Grid is a travel blog spanning many countries and continents.

As a result, the site requires a very different type of organization.

Instead of letting visitors jump right into information about hotels and activities, the main navigation bar is organized by region.

Then, the homepage features an alphabetical list of city guides, from Aberdeen to Zurich.

[tweet_box design=”default”]This level of organization makes it easy for users to access information, whether they’re looking for a guide to a specific city or simply browsing for trip inspiration.[/tweet_box]

4. Cookiesound

Cookiesound is another travel blog that focuses on sharing personal stories from a mother-daughter photographer team.

The pair has made a name for themselves taking photos around the world, and they’ve created a nice compilation of their journeys.

And while the photos are likely what initially draw readers in, what sets this site apart from others is the personal perspective. You can tell that this site was made out of a passion for traveling.

So if you’re running a travel blog, it’s important to remember that photos can’t do all the work for you in building an audience and establishing a loyal reader base.

Make sure to spend just as much time creating interesting, well-written content for your site, and you’ll be much more effective in reaching your site’s goals.

5. Toucan Cafe & Tours

Toucan Cafe is a Medellin coffee shop that also runs tours and language exchanges.

Their site is exceptionally comprehensive. It features different types of tours and details about the cafe, as well as general tourist information for visitors to the city.

Best of all, everything is easily accessible from the big menu bar. Given that the site is designed to provide information about very distinct categories, it’s essential that visitors can immediately find what they’re looking for.

After all, if a user were to arrive looking for details on a walking tour, but think they’d mistakenly come to the website of a random coffee shop, Toucan would quickly lose a potential customer.

But this straightforward navigation setup eliminates that issue and makes it easy for users to access the information they need.

Plus, it’s worth noting that all of the content on the site is available in Spanish and English.

While some of the company’s customers might be traveling within Colombia, they’ve clearly determined that many of their tour attendees come from English-speaking countries.

By making all of their information available in English, Toucan expands their audience and makes sure they don’t miss out on potential customers because of a language barrier.

6. Wheeling, West Virginia

As you may have guessed, this is the official tourism site for the city of Wheeling, West Virginia.

The site features a series of high-quality images on its homepage that highlight the various activities available to visitors within the city.

From there, the page is divided into sections that cover hotels, restaurants, recreation, and other activities.

If this doesn’t sound like a novel approach, that’s because it isn’t.

But the site makes it easy for visitors to see why they should visit the city, as well as access all of the information they need to plan their trip.

In this case, simplicity works.

[tweet_box design=”default”]As you plan your site, remember not to get caught up in flashy design elements.[/tweet_box]

While a unique site can help you stand out, your priority should be to create a user-friendly experience that enables visitors to plan their next trip.

7. Utah, Life Elevated

Life Elevated is the tourism site for the state of Utah.

Much like many of the sites on this list, the homepage features large, compelling images of scenic destinations.

Then, users can click the featured call to action to learn more about the location in the photo.

This combination is extremely effective. The image elicits an emotional response, and the action-oriented text encourages visitors to put that excitement towards their own adventure.

But if you choose to take a similar approach, then pay attention to the size and quality of your images.

First, make sure that if you feature an image on your homepage, it’s high in quality. Grainy, low-quality photos won’t do you any favors in conveying the beauty of a location.

Then, always optimize your file sizes. Many site owners make the mistake of including massive image files on their homepages.

While these might look great, they can drastically slow down page load times.

And considering the impact that page speed has on page views, customer satisfaction, and conversion rates, it’s not something you can afford to damage.

So as you incorporate photos into your site, and especially onto your homepage, pay attention to file size. Your files should be large enough to produce high-quality detail, but not so big that they slow down your site.

As a general rule of thumb, your images should be 100KB or less .

After all, beautiful photos won’t do you any favors if no one sticks around long enough for them to load.

Crop your images to the necessary size and compress them before uploading, and they’ll be much more helpful in moving you towards your site’s goals.

8. Travel Oregon

One of the most creative sites on this list is Travel Oregon .

Like many of the other examples on this page, it’s designed to attract visitors to the state.

But unlike any of the others, it presents the various regions and attractions with a video game-inspired design.

The homepage begins by explaining that “Oregon is magic,” then encourages visitors to learn more about the state with choose-your-own-adventure style calls to action like, “Wander into the forest,” “Visit the Rose City,” and “See the magic Coast.”

From there, each of these calls to action directs users to more information (and real photos) of their selected region.

This kind of spin on website design isn’t for everyone. But for the fun, laid-back feeling Oregon is aiming to convey on their site, it’s perfect.

It’s also a fantastic reminder that travel sites can be as unique as the destinations they promote.

While there are a few basic elements you’ll need to include, feel free to get creative with the way you arrange them and present information.

9. Visit Australia

Although Australia’s official website includes plenty of eye-catching photos for visitors to check out, it also takes things a step further by heavily incorporating video into the mix.

Like many travel sites, it’s designed to encourage visitors to learn more about specific regions of the country, so they can determine which is best-suited to what they’re looking for in a trip.

And in addition to high-quality photos and compelling descriptions of each, the site also offers 360º videos. These give a more in-depth look than even the most high-quality photos could, so visitors can choose a vacation spot and explore it from the comfort of their home.

Interactive elements are becoming increasingly popular in web design for many industries. But in many cases, it feels like they only exist for the sake of checking “interactive” off on an arbitrary list of design elements.

So if you choose to include interactives, it’s important that they serve a clear purpose and don’t come off as gimmicky.

In this case, Visit Australia’s 360º videos are a fun, engaging addition to the site. They’re a special way to highlight different locations throughout the country, and add value to the overall site experience.

10. Live Africa

As a tourism site for an entire continent, Live Africa has an extremely large job.

But their site’s design does an excellent job of showing the exact feeling and experience they want to convey.

Live Africa encapsulates the essence of the African safari that the site heavily promotes, down to the textures and colors used throughout each page.

Plus, the striking videos of majestic animals roaming in the wild show the reader what they can witness when they plan their trip to Africa using the resources on the site.

11. African Budget Safaris

African Budget Safaris has a similar goal to the previous example on this list but takes a slightly different approach with their design.

Right from the start, the site keeps things direct and to the point.

There are no frills here — just all the information a visitor needs to plan their African safari adventure.

But the most important detail here is that visitors can instantly tell that this site will help them find inexpensive trips.

Of course, the name itself implies that the company’s goal is to provide affordable safari trips.

But by highlighting details on budget-friendly, quality tours, and including information about discounts right in their header, the site makes it clear that providing value is a priority.

This is an important piece of information to convey, and the site does it extremely well.

After all, effectively communicating content is one of the most important functions of any website. You can have the most beautiful photos and visually appealing design in the world, but if readers have trouble finding key information, they won’t become customers.

Make your site’s value crystal clear. Your homepage should be optimized for not only conversions but also user-friendliness — and that means making sure that visitors can tell exactly what to expect from you.

12. Mount Kilimanjaro Guide

Unlike many of examples listed in this post, Mount Kilimanjaro Guide takes an information-based approach on their homepage.

This is a great way for the site to make a memorable impression on visitors.

There are a ton of sites out there with information on Mount Kilimanjaro. It’s an extremely popular tourist destination, so there are dozens of guide companies competing for potential hikers’ attention online.

But as you’ve likely gathered from the examples in this list so far, most travel sites feature one large, compelling image on their homepage.

That’s great for sites focused on promoting a unique location!

In this case, however, the site isn’t trying to convince visitors that they should visit Mount Kilimanjaro. Their target audience is made up of people who are already interested in climbing the mountain and are looking for more detailed information on how to accomplish this goal.

As a result, they created a copy-heavy homepage that jumps right into the value of their guide.

This might not seem like an especially compelling approach but think of it from the perspective of a traveler who’s looking for information about climbing the mountain.

If you visit a dozen sites with homepages featuring similar images of Mount Kilimanjaro, and one site that gives you detailed information from the second you arrive, which do you think you’ll remember?

Probably the one that promises an approach with a summit success chance of 90%.

If your travel site operates within a competitive niche, look at what your competitors are doing to figure out how you can set your company apart.

And even if you don’t operate within a competitive niche, this site also serves as a great example of how to write effective copy.

Many site owners make the mistake of letting their images do all of the “talking.” But while stunning photos are great for grabbing visitors’ attention, they’re ultimately not what will drive most of them to take action.

When done well, your copy can be your pitch, presentation, and close all on its own. So as you create your site, don’t let this essential element become a last-minute consideration.

13. The Hawaiian Islands

The Hawaiian Islands’ website offers a no-fuss user experience.

At first, The Hawaiian Islands seems to be an average travel site.

And in many ways, it is. It features a scenic landscape image with tourists enjoying a hike, and a standard navigation bar with all of the options you’d expect.

But take a second look, and you’ll see how clean and simple the design is.

The navigation hierarchy is broken down into six basic tabs so that users can find exactly what they’re looking for within one or two clicks.

And for visitors who aren’t sure what, exactly, they’re looking for, the “Scroll to continue” tag at the bottom of the page encourages them to keep reading and learn more.

Altogether, these elements make for a direct, effective site. And for users who want a simple way to plan a trip, this is perfect.

After all, most of us take vacations to relax — so preparing for one shouldn’t be a stressful process.

14. Lake Crackenback

The website for the Lake Crackenback Resort & Spa does a nice job of balancing detail and design.

When it comes to creating any kind of website, it’s often challenging to strike a balance between including enough information, but not so much that you overwhelm your visitors.

This is especially true for travel sites.

You need to explain to visitors why they should visit the destination you’re promoting, and show them all of the great experiences they could have by planning a trip. You’ll also want to make it clear what role your site plays in the planning process.

But if your site appears too complicated, visitors might leave in favor of a simpler, easier option.

Lake Crackenback’s site is a great example of how to walk this fine line. There are several menu items, but nothing feels cramped, and it’s all easy to navigate.

Visitors have the option to explore information about hotels, dining, events, and activities — essentially, all the details they might need to plan their trip.

But all of this information is neatly organized into tabs, instead of cluttering up the homepage.

So as you design your site, make sure to do so in a way that won’t overwhelm your visitors.

You likely have lots of helpful content you want to share with prospective travelers.

And that’s great!

But don’t attempt to fit it all onto one page.

Make sure you give everything some breathing room and focus on letting visitors access the pages that are most relevant to their needs.

15. Visit Idaho

The next state-focused site on our list, Visit Idaho , is a breeze to use.

At first glance, this may look like a fairly standard tourism site. But Idaho’s website is unlike any of the others on this list.

So, what sets it apart?

Simple: It uses graphics in its menu.

This may seem like a small decision, but it makes navigation that much easier. Visitors can easily spot the tab that holds the information they need.

And beyond that, this setup also forces the site to group menu options using just four categories.

This makes the navigation process extremely straightforward. The more options you give visitors, the more they’ll have to consider before deciding which to click.

And while this may seem like a small concern, it can be the determining factor in whether a visitor decides to stay and engage with your content, or leave in favor of a simpler site.

So as you design your site, pay special attention to your navigation setup, and remember that navigating a site should be fun and frustration-free.

You can utilize anything from graphics to interactive elements to achieve this goal — as long as your final product is one that makes it easy for visitors to find and engage with the content that will get them closer to planning their trip.

16. Washington The State

It’s clear from Washington The State ’s homepage that its focus is on highlighting the state’s natural beauty, and this idea is apparent throughout the entire site.

Although the state also includes several large cities, the site goes heavy on the visuals showcasing its natural beauty.

As a result, we can gather that their target audience is prospective travelers who want to spend their trip enjoying the outdoors.

And while this might seem to limit their ability to attract vacationers, choosing a specific audience is a wise choice.

That’s because marketing a destination isn’t all that different from marketing a product or service.

And as any experienced marketer will tell you, having a clear picture of your target audience is absolutely essential for creating effective campaigns and content.

When you try to cater to too many people, it’s difficult to really engage anyone. Instead, you’ll be more effective when you narrow in on a defined audience.

This way, you can keep that audience in mind as you develop each part of your marketing strategy. You can select images, create design elements, and write copy with the goal of connecting with a specific set of users.

By keeping their priorities and preferences in mind, you’ll be able to create an entire marketing strategy that matches what they’re looking for in a vacation.

On this site, for example, even the subtle, natural-toned color scheme is designed to match the scenic imagery.

And while this might not appeal to travelers looking to explore downtown Seattle, that’s okay — because the site’s primary goal is to engage visitors looking for an outdoor-focused adventure.

So if you’re struggling to figure out how to market your site or destination, it might be time to narrow your audience.

Determine exactly who you want to reach, and it will be much easier to figure out what kinds of content you should be producing to attract their attention.

17. Egyptian Tourism Authority

On the exact opposite end of the spectrum from the previous example, the Egyptian Tourism Authority ’s website does an excellent job of highlighting different types of trips and experiences available to travelers.

In this case, they opted not to niche down — and it works.

That’s in large part because the site is designed to highlight the country’s variety and cultural richness.

The first thing visitors see is a stunning landscape. From there, the photos on the page display Egypt’s diversity, showcasing everything from beaches to deserts to the iconic Giza Pyramids.

The idea they’re attempting to convey is that the country holds something for everyone.

While narrowing in on a specific attraction would’ve made it easier to write copy and tailor their content to a specific type of traveler, this approach lets the site show off several different attractions.

And while it might seem contradictory to place this example of a site that covers an entire country immediately following a site that focuses on a subset of attractions within a specific state, the takeaway is that there’s no “best” approach that will work for every site.

If you’re working to increase tourism in an entire region or country, you’ll need to design for a broad audience. But if you’re trying to reach travelers looking for a specific type of trip or tour experience, you might see better results by niching down.

Determine what you’re hoping to accomplish with your site, then work from there.

18. Costa Navarino

Costa Navarino is located on the Mediterranean coast of Greece, and their site focuses on highlighting the beauty and uniqueness of the destination.

Their site seems to have one main objective: to make visitors forget about everything but the beautiful island scenery in front of them.

Travel sites are particularly effective when they enable potential customers to envision themselves in luxurious destinations from the minute they arrive on the homepage.

That can be the primary motivation for a traveler to book tickets from their cold home in the winter — and Costa Navarino’s site reflects this.

To accomplish this goal, they feature stunning images of coastlines, beaches, pools, and luxury villas. The weather report in the top right corner is a nice touch, too.

Altogether, the site does a nice job of minimizing distractions. Site visitors are encouraged to focus solely on the destination in front of them — at least until they’re ready to start taking steps to plan their trip.

19. Experience Columbus

Experience Columbus is the state of Ohio’s site for attracting visitors to their capital city.

The first thing you’ll notice on this site, after the gorgeous shot of the city’s skyline, is that the site is fast and appealing.

Of course, the site looks nice. But arguably even more important than that it loads extremely quickly. And it doesn’t lag on mobile devices, either.

Since many people now use smartphones and tablets to access information online, this last detail is critical.

And beyond that, the site is designed to be extremely user-friendly on any device.

Regardless of a visitor’s browser or screen size, it’s easy for them to access information about sightseeing, restaurants, events, hotels, neighborhoods, and virtually anything else they might want to know about the city.

So as you design your travel site, make sure that user experience is a key consideration right from the start.

Utilize responsive design, so that travelers can easily navigate your content on whatever device they’re using. Then, ensure that your testing process includes a variety of operating systems.

When not coded correctly, elements like buttons and your navigation bar can appear distorted on devices other than desktop and laptop computers. This can easily make or break a user’s experience with your site.

You don’t want this to be the determining factor in whether a user decides to visit your city or sign up for your tour service — so invest the time it takes to create a user-friendly site.

20. Discover Chile

The last site on our list is Chile’s official tourism site, Discover Chile .

The first thing you’ll notice on their homepage is likely the stunning image of a whitewater kayaker flying over a waterfall.

But after that , you’ll see the goal logo at the top of the page, announcing that Chile is the “World’s Leading Adventure Tourism Destination.”

Chile has received numerous awards for tourism, and it displays the most prestigious of these awards prominently on its homepage. The slideshow features three hero images, each with a different award at the top.

This is essentially a form of social proof.

If you’re not familiar with the concept of social proof , it’s the practice of using third-party reviews and opinions to create positive associations with your brand or business.

After all, consumers know that companies are biased towards whatever it is that they’re promoting.

As a result, they’re typically more inclined to trust the opinions of other consumers and organizations that don’t have a clear incentive to speak highly of a particular product or service.

That’s why many of us seek out customer reviews and ratings before purchasing anything online.

Of course, reviews work a bit differently within the travel industry. Travelers might rate specific attractions they visit or tours they attend, but most won’t take the time to write and publish a review of a destination as a whole.

But in Chile’s case, the titles they received from World Travel Awards are just as compelling.

And if a visitor in search of an adventurous trip lands on this homepage, they’ll immediately know that the country offers what they’re looking for — and they don’t have to take a biased tourism site’s word for it.

If your city, attraction, or site has earned any awards or distinctions, be sure to feature them prominently.

Even if it’s just a small award from a local organization, having some sort of third-party verification can go a long way in building trust with your visitors.

There’s no guaranteed template to follow when designing a travel website.

The 20 sites in this post alone cover a variety of design styles and approaches — they each work for their own unique audiences and goals.

Regardless of your industry or niche, there are a few important points to keep in mind when working on your site:

• Make sure your navigation is simple. Graphics, smart category grouping, and smaller menus can all help with this.
• Images play a huge role with travel sites! Don’t be afraid to use big banner images. Just make sure that your file sizes don’t slow down your page load times .
• Try to set your site apart from the rest. Figure out what your competitors are doing, then aim to come up with a unique approach.

Make your website better. Instantly.

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Examples of Great Travelogue Writing to Inspire Your Next Adventure

‍“Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta.

Ah, the joy and thrill of travel! Discovering new places, meeting strangers, and immersing yourself in unfamiliar cultures. But what’s the point of all this if you can’t capture the essence of your expedition in words?  That’s where travelogue writing comes in. 

Have you ever read a post that made you feel like you are experiencing the adventure alongside the writer? Well, that’s the power of a well-written travelogue.

It can transport your readers to far-off lands and make them feel right there with you. Add vivid descriptions, engaging anecdotes, and personal reflections, and voila!  - You’ve got yourself some entertaining travel tales to share.

So, are you ready to unlock your inner travelogue writer? 

Craft captivating tales that will leave your readers wishing for more. Let’s get started and master the art of travel writing!

Discover the Art of Travelogue Writing

From ancient Greece to modern-day blogs, travelogue writing has existed for centuries. It is a form of creative non-fiction that combines memories and factual data. But it’s not just about facts and statistics - a journey of self-expression, storytelling, and adventure. 

Remember - it is your travel tale, not a guidebook!

Travelogue writing captures a location’s essence in conveying its beauty and complexity. The key is to immerse yourself in the culture and environment of the places you visit.

Tips for Crafting Engaging Travel Narratives

Once you’ve gathered your thoughts and experiences, it’s time to craft them into compelling narratives. Here are a few tips with examples to help you get started:

Start With a Strong Hook

A vivid description, intriguing anecdote, or thought-provoking question can do the trick. For instance, the following example firmly sets the scene for the travelogue.

“Ever wondered what it’s like to explore Tokyo’s bustling streets? To taste fresh sushi, see neon lights, and immerse yourself in tradition and innovation? That’s what I did on my recent trip to Japan.” 

Create a Sense of Place 

Use descriptive language to create a vivid image for your readers. The following passage skillfully portrays the same.

“The narrow streets of Marrakech were alive with color and sound. The scent of spices and grilled meats filled the air, and vibrant textiles hung from every stall. As I made my way through the bustling souk, I couldn’t help but feel swept up in the city’s energy.”

Show, Don’t Tell

Suppose you visited a beach and want to write a travelogue about it. Don’t write, “The beach was beautiful.” Instead, convey as shown in the given example.

“During sunset, the sun casts a warm glow over the white sand. The sound of waves filled the air as I dug my toes into the sand and breathed in the sea breeze.”

Now you know the difference. Use dialogue and sensory details to immerse your readers in your destination.

Include Personal Reflections

Share your thoughts and feelings. Connect your experiences to broader themes and ideas. For example, 

“Standing atop the fort’s ancient ruins, I was amazed by the stunning views and intricate stonework. But as I gazed over, I reflected on the fragility of human achievement”.

Be Vulnerable

“Doubt crept in as I stood at the peak’s base. Could I make it to the top? But I pushed on and conquered my fear. The sight from the top was nothing short of spectacular”.

In the passage, the writer shares their fears and triumphs in a concise and relatable way.

Use Dialogue

Check out the following example. Here the writer uses dialogue to bring the woman to life and let her speak for herself. It adds depth and personality to your travelogue.

“An old lady chuckled as I haggled with a vendor over a silk scarf in Istanbul. She said, ‘You drive a hard bargain, but everything’s negotiable.’ We chatted about her travel stories as a young trader. ‘Those were the days,’ she sighed. ‘Now, I leave the traveling to the young ones like you.’”

Inspiring Travel Journal Entries to Ignite Your Wanderlust

Reading inspiring travel journals and memoirs is perfect for igniting your wanderlust. Here are a few examples to inspire your travelogue writing.

“Eat, Pray, Love” by Elizabeth Gilbert: A memoir of the author’s journey through Italy, India, and Indonesia in search of balance and purpose. Vivid descriptions and inspiring encounters.

“A Year in Provence” by Peter Mayle: A memoir of the author’s first year in a French village. Witty observations and charming anecdotes transport you to the countryside.

“On The Road” by Jack Kerouac: A classic novel of freedom and self-discovery, chronicling the adventures of two friends on a cross-country road trip.

“In A Sunburned Country” by Bill Bryson: A witty and informative travelogue about the author’s adventures in the land down under.

In ‘The Great Railway Bazaar,’ Paul Theroux invites us on a captivating train journey from London to Tokyo. Along the way, he explores the rich cultures and stunning landscapes.

Final Thoughts

Travelogue writing is a beautiful way to connect with your destinations on a deeper level and encourage others. 

• Take inspiration and learn from given epic travelogue writing examples.
• Use your own words – dont copy from examples or websites.
• Inject your feelings and make your stories conversational.

Unleash the beauty of your travel experiences through vivid descriptions and captivating storytelling. Make  Text Mercato your partner in this expedition and become a master of the travelogues.

1. What travelogue writers can I look to for inspiration?

There are several great writers you can look for motivation. Here are some personal favourites:

• Bill Bryson is a prolific travel writer with excellent humour and wit. His book, “A Walk in the Woods,” is a perfect engaging travelogue.
• Paul Theroux is known for his deep cultural and historical insights.
• Pico Iyer is known for introspective cultural pieces. For instance, his contemplative travelogue - “The Art of Stillness.”
• Jan Morris writes beautifully descriptive travelogues with her lyrical and evocative style.

2. What are some common themes in engaging travelogue writing?

• Cultural exploration: Write engaging travelogues by exploring the unique cultures of a place.
• Adventure: Discover and write about exotic locations or thrilling activities.
• Food and drink: Review local cuisine, which can be a cornerstone of local culture.
• Personal growth: Focus on self-discovery as you travel to new destinations.

3. How can I apply the techniques of great travelogue writing to my work?

• Have a keen  eye for detail and a strong sense of narrative.
• Take the time to  observe the people, architecture, and landscapes around you.
• Tell a  compelling story and  evoke emotions in your readers.
• Use persuasive language to paint pictures and challenge conventional thinking. 
• Use humor - add some fun to your writing to engage the reader.

Give your readers a  sense of closure .

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How to Plan Your Vacation Like a Project Manager

Planning a vacation can often seem like a challenging and daunting task. There are so many considerations, from booking hotels to figuring out how to get to the destination in the first place. For many, the pre-vacation stress can almost undermine the enjoyment of the actual trip.

For Project Managers, the pre-vacation process can be almost as exciting as the experience, and a chance to utilize the strategies they use daily. (I hesitate to say the planning is more exciting than the experience for us, but it is a close second.)

Do you struggle with the process of planning a trip? Or, do you struggle to wrangle those non-planning types in your life to commit to a travel plan? Follow these simple steps to achieve the best plan, and the best vacation possible!

1. Work (erm, Vacation) Breakdown Structure

Thinking about the three most important things for any destination is the only thing you should focus on initially: where you will sleep, what will you do, and how you will get there. I insert a “home” consideration at this point, as to not forget about little Fido (my plant) and Fern (my cat).

2. Matrix Diagram

After you’ve mapped your high-level plan, the real fun begins! Based on the breakdown, I create a matrix diagram to organize my research. I tend towards planning too many things to cram into my trip, so this format keeps details, like budget and booking info, organized and accessible.

3. Gantt Chart

4. The Hourly Schedule

5. The “Tour de Voyage”

The pinnacle of my travel planning is the overview deck I create to share with fellow travelers. (Full disclosure: I still create this when I am traveling solo, because it is a convenient and concise way to keep track of information.) I include pictures of the exterior and interior of my accommodations to make check-in easier, as well as confirmation codes and train times.

While—don’t laugh—I wouldn’t consider myself the most well-planned traveler, I find my meticulous pre-vacation planning allows for more spontaneity while actually on the trip. Knowing that my home is in order, the fixed events of my travels are noted, my reservations are accessible in one place, and my ideas of fun things to do are organized allows me to breathe easy.

Maybe plans change along the way, and that’s ok: the most important thing is to mitigate areas of risk and allow for the least amount of stress possible while on vacation.

Project Managers deserve a break… a well-planned break, at that.

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25 Travel Website Design Examples for Tourism and Agencies

This page may contain links from our sponsors. Here’s how we make money .

The quality of design is very important for websites in the travel and tourism industry. These sites need to inspire and entice travelers, so travel website design is usually highly visual.

Regardless of whether the site is for a hotel, resort, travel agent, booking, or tour operator, tourism website design needs to look and function well to appeal to visitors.

On this page, we’ll take a look at travel and tourism website examples to provide web design inspiration and observe some current trends in the travel industry.

The Best Travel Website Design Examples

These travel website examples should provide plenty of inspiration that you can put to good use. Whether you’re creating a site for a hotel or resort, a comparison or booking site, or looking to design one of the best travel agency websites, you’ll find beautiful examples here.

For more web design inspiration , please see some of our other articles, like winery & vineyard websites , restaurant websites , and museum websites .

MORE Family Collection

The MORE Family Collection is a group of resorts in South Africa. The website features a clean design with a heavy does of photos and video clips. The site also uses nice typography with big, bold headline fonts .

Grand Forest

An excellent example of tourism website design, this five-star mountain hotel in Greece features a full-screen background video on the homepage that rotates clips every few seconds. Just about every page on the site includes a very large header photo.

Equinox Explore

The homepage of Equinox Explore uses several full-screen background photos with some scrolling effects. The images carry the load in this web design as the rest of the layout is fairly simple for this travel company.

Tall, True & Tangled

This website uses lots of large images, color, background patterns, and a handwritten font on the homepage. It’s one of the best tourism website design examples you’ll find.

Adams & Butler

You would expect a luxury travel agency to have a beautiful website, and Adams & Butler delivers, providing one of the best travel agency website examples. The full-screen background video on the home rotates through a number of clips that showcase amazing scenery and culture that are sure to have an impact on any website visitor or potential customer.

Aguas de Ibiza

This hotel website uses a lot of images, a nice mobile-friendly navigation menu, and a convenient way to check availability and book your stay.

Makena Golf and Beach Club

Located in Hawaii, this golf and beach club offers a highly-visual experience that is sure to make you want to book a trip. The amount of text content on the site is relatively light, allowing the images to take center stage.

Dorsia takes a different approach with its travel website. Instead of a large photo or video on the homepage, visitors are greeted with a unique illustration. The site is really well-designed with illustrations playing a significant role even on secondary pages.

This luxury Hawaiian hotel uses a full-screen video background, plus lots of big and colorful photos throughout the website.

Maryculter House

Maryculter House uses a large video background on the homepage. The rest of the site is attractive with nice typography. An elegant serif font is used for headlines.

Getaway’s website will have you ready to book a cabin rental for your next trip. The photos showcase cabins surrounded by stunning nature. In addition to viewing properties and units, you can also place your booking when you’re ready.

Visit Arizona

As one of the more spectacular states in the U.S., it makes sense that Arizona would showcase that amazing scenery in its tourism website.

Salt In Our Hair

Travel blog Salt In Our Hair features a beautiful design. The homepage uses a large background image at the top of the page. Naturally, photos play a large role throughout the site.

Explore Charleston

Charleston, SC encourages visitors with the help of an informative, attractive website. You can find the best places to stay, places to eat, shopping, and things to do while you’re there.

Relais de Chambord

This French hotel has a beautiful website to match the elegance of the building and property itself. Photos and typography are among the primary elements that make this website look great.

Spain Collection

Spain Collection offers luxury travel experiences in Spain and Portugal. The site features a lot of photos and videos, as well as some scrolling effects.

Backpacking Tours

Backpacking Tours uses a full-screen background video to grab attention and entice visitors to watch the full promo video. As you scroll down the page, you’ll see a colorful design that incorporates photos and some hand-drawn effects.

The Scott Resort & Spa

The website of The Scott Resort & Spa uses images, video, beautiful typography, and a lot of animation effects as you scroll. Overall, the site provides an excellent experience that encourages visitors to book a stay.

Discover Ireland

Discover Ireland provides information and ideas for visitors who are researching. There are many photos on the site with a heavy emphasis on the natural beauty of Ireland and outdoor activities.

Africa Travel Resource

Africa Travel Resource offers safari tours, so naturally, their website includes countless wildlife and nature photos of exotic destinations. The layout and design of the site is very clean and clutter-free.

Travelshift

Travelshift entices travelers with large, beautiful photos. On the site, you can find information about the different trips and itineraries.

Ultima Corfu

This Mediterranean wellness retreat uses a large video on the homepage. The rest of the site features plenty of photos that showcase the natural beauty.

The website for this hotel in Oslo uses a large video on the homepage. The web design incorporates nice typography and some animation effects as you scroll.

St. Regis Venice

This hotel in Venice has a quality website with plenty of information and photos. It’s easy to book a stay thanks to a sticky header menu with a “reserve now” link.

Kenauk Nature

Kenauk Nature offers luxury lodge rentals in Quebec. The homepage uses a large video to capture attention. Throughout the site you can find articles and photos about the various attractions and activities that are likely to appeal to the target audience.

Travel Website Design Trends

After browsing through this showcase, a few trends in travel website development are obvious.

Full-Screen Background Videos

Many of the sites showcased here use a large video on the homepage that immediately grabs the attention of visitors. Most of the videos rotate and change the clips every few seconds to hold viewers’ attention longer. Some sites use large background photos instead of video, but the use of video is a noticeable trend.

Heavy Use of Photos

What’s the best way to inspire travelers and encourage sharing on social media? Photos and video are much more effective than text, so it makes sense that travel and tourism websites use a lot of beautiful photos to showcase the travel destination and venues.

Not only do these sites use a lot of photos, but the photos also tend to be big and unmissable.

Clean Layouts

Most of the sites use images and videos as the primary visual elements. In some cases, the designs and layouts are fairly simple (in a good way), which allows the images to have the full attention of visitors while providing a positive user experience.

Many of the sites showcased on this page are related to luxury travel, either hotels, resorts, or travel agencies. One of the best ways to give an elegant and luxurious feel to a website is through typography. While this trend does not apply to every site on the list, several of them feature typography that adds to the feel of luxury.

Final Thoughts on Travel Website Design

We hope you enjoyed this showcase of the best travel website design examples. There are a variety of different types of businesses represented here, so you should find plenty of inspiration for your own tourism website design to create an outstanding online presence.

The travel website examples shown here use web design as a powerful tool to advertise and encourage people to visit or stay. All of these sites are valuable assets to the business and we’re sure that your site has the same potential.

Steven is an industry veteran with nearly two decades of web design experience. He was instrumental in the launch (2007) and growth of the Vandelay Design blog. Vandelay Design is one of the leading web design blogs and has reached more than 50 million visitors. Steven has also been a regular contributor at other websites like Smashing Magazine and Envato's Tuts+ and was a contributing author for the Smashing Book. Connect with Steven at LinkedIn .

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tourism-website

Here are 160 public repositories matching this topic..., shsarv / travelyaari-react.

This project delivers a travel website that inspires wanderlust through vibrant imagery and key destination highlights. It offers budget-friendly bookings, easy payments, and full customer support, along with immersive virtual tours via videos and images.

• Updated Nov 28, 2022

iamjatinchauhan / tourindia

Tourism Website Portfolio which displays travel destinations across Country. Features several sections, a portfolio grid (tourist-places), Blogs and About us Section.

• Updated Aug 29, 2023

fathi-riham-mn / Pearl-Of-The-Indian-Ocean

Welcome to the Sri Lanka Travel Guide Repository! This project is a web application designed to assist tourists in discovering the best places to visit in various districts of Sri Lanka.

• Updated May 20, 2024

Sanjayng125 / MERN-Travel-Tourism-App

My first MERN Project. A Simple Travel and tourism management system project using MERN and tailwind css

• Updated Jul 7, 2024

developer-junaid / Explore-Matiari-Website

This is a Tourism Website about Matiari District and information related to it's History, Famous places to visit, hospitals, Bus stops, Restaurants etc.

• Updated Aug 2, 2020

iamit010 / adventour-tourism-website

Welcome to "Adventour" a travel website created exclusively with HTML, CSS and a touch of JavaScript.

• Updated Apr 24, 2024

Manoranjan-D / responsive-website-tourism

Turismo reponsive website build using HTML5, CSS3 and Javascript. The complete layout of the page is build using grid layout and flexbox with some cool animations.

• Updated May 22, 2021

tnram-optisol / tourismproject_backend

Back End using Node with Express and TypeORM

• Updated Aug 12, 2022

damithadev / Visit-Srilanka-Web

This repository contains a travel website, that I developed in the 1st year at the university, under "Web application development" module.

• Updated Nov 8, 2023

PP-Namias / Tourism-Case-Study

The Philippines is a treasure trove of natural wonders and cultural experiences that are waiting to be discovered.

• Updated May 14, 2023

uzair-shakeel / Trips-Travel

Trips Travel is another fully functional & responsive travel management platform built using the MERN stack, offering both user and admin panels with secure user authentication. Users can browse available trips, book their travel itineraries, and provide reviews and ratings for their experiences. Meanwhile, the admin panel provides administrators w

• Updated Feb 19, 2024

MuhammadAgungMahardhika / Web-gis-desa-wisata-apar-pariaman

This is a GIS aplication that provides detail information about the uniqe tourism of Apar Tourism Village in Pariaman City, West Sumatera, Indonesia

• Updated Jul 1, 2023

Subhradeep10 / Yaatra

Yaatra is an online booking platform and software for the travel and tourism industry. It offers rental booking, room and hotel booking, office and parking space sharing, car and boat sharing, as well as other Airbnb clones like finder. 🏞️🚣

• Updated Nov 21, 2022

alteakapxhiu / MysticAlbania

MysticAlbania is a web-app developed to showcase Albania's natural wonders created using React.js & Bootstrap.

• Updated Aug 25, 2024

SM8UTI / Iceland-website

In this repo, I created a travel or tourism website. the theme is based on the beautiful country Iceland.

• Updated Jan 28, 2023

ahmadsuherman / pw2023_223040066

To save learning and assignments for Web Programming courses

• Updated Jul 15, 2023

albert-espin / tourism-ai

Analysis of the use of Artificial Intelligence techniques in the Tourism websites of travel destinations

• Updated Feb 5, 2020

svixxn / TourScape

A tourism website built using MERN Stack.

• Updated Oct 2, 2023

Shoyayeb / calida-tour-planner

tour planner website

• Updated May 17, 2023

souravsb66 / WanderWorld

WanderWorld is a travel website made with the help of techstacks such as HTML, CSS and Javascript. The website allows users to easily login, logout, book tourist spots and make payments

• Updated Dec 12, 2023

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