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BCom Marketing: Top Universities, Fees, Scope and More

• Updated on  
• Jan 24, 2023

BCom Marketing, also known as Bachelor of Commerce in Marketing, is an undergraduate course in Sales and Marketing Management. Marketing management is the economic process of selecting markets and acquiring, retaining, and growing customers through the creation, delivery, and communication of values. BCom Marketing focuses on marketing practices and theories such as research, consumer nature, sales management, advertising , quality management, law , and ethics. Find out more about BCom Marketing in this blog. Let’s dig in!

This Blog Includes:

What is bcom marketing, why study bcom marketing, top colleges for bcom marketing, entrance exams for bcom marketing, bcom marketing syllabus, cost of studying bcom marketing, jobs and salary, top recruiters.

BCom Marketing is a 3-year undergraduate degree that allows students to lay a solid foundation in business, marketing, and accounting. The course provides students with the necessary skills and knowledge to excel in the marketing discipline. Accounting , taxation , communication, digital marketing , marketing research, sales management , quality management , advertising, branding, and other fields are covered by the students. 

Here’s why you should consider pursuing BCom Marketing:

• In today’s competitive world, this program intends to motivate students to be creative thinkers and fosters the spirit of entrepreneurship. 
• The curriculum is designed to keep up with changing trends. Through a dynamic curriculum, the program provides a platform for students to explore their innovative abilities and broaden their learning methods.
• The program also teaches students critical thinking skills by providing them with practical marketing principles, examples, and case studies, all of which help to develop the student’s cognitive abilities and enable them to develop marketing strategies for their organisations.
• The program’s goal is to create hard-core marketing strategists and marketing entrepreneurs. The department offers specialised marketing papers that are a combination of theory and practice. 
• There is a wide range of career opportunities with a high pay. Some of the top recruiters for BCom Marketing are Google, Microsoft, Netflix, IBM and more.

Here is a compiled list of the top colleges for BCom Marketing along with their fess for the course:

BCom Marketing Eligibility Criteria

The eligibility criteria to secure admission in the BCom Marketing course are given below:

• Candidates must have completed Class 12 in any stream from a recognised board or equivalent.
• Candidates must have completed their HSC with a minimum of 45% overall.
• To enrol in marketing management courses, you must pass an entrance exam. Following the exam, there will be a group discussion and an interview . A graduate degree with a minimum of 50% marks is required for a career in the field.

Here are some entrance exams for a BCom in Marketing:

• JMI Entrance Exam

Here is the general syllabus for BCom Marketing. Check it below:

The curriculum for the B.Com Sales and Marketing undergraduate degree varies by institution. Private colleges typically charge higher tuition than government institutions, which charge lower tuition while providing an excellent education.

The course fee for the B.Com in Sales and Marketing at public and private colleges is as follows:

BCom Marketing Career Scope

BCom Marketing graduates can work in any industry that engages in marketing activities. A student with a course in sales and marketing from a reputable Institute has the opportunity to build a lucrative career in this field. Meeting and setting goals, as well as working on strategies, are all part of the sales process. They hire distributors and set up retail locations. Marketing necessitates strategy planning in order to efficiently deliver goods and services to customers.

Sales and marketing managers are typically employed in industries such as advertising, manufacturing, finance and insurance, retail, and publishing . The majority of public relations professionals work in insurance , scientific and technical services, professional and educational institutions, and health care .

The various marketing job opportunities are listed below. The salary may rise as a result of factors such as qualification, job profile, and experience. Although the average salary respective of their roles are listed below:

Pricing, product development , sales promotion, market research, and distribution are all part of the Sales and Marketing sector. Sales or marketing managers are employed in almost every company. Look at the table below to see which companies hire the most recent sales and marketing graduates:

The BCom in Marketing and Business Management program is your gateway to the exciting world of marketing. Learn how to build brands, drive advertising campaigns, and harness the power of e-commerce – and apply your knowledge and skills in a career that allows you to travel the world.

This degree is an excellent choice for students interested in careers in marketing management and international marketing. A postgraduate qualification in Marketing Management provides excellent preparation for a career in the private sector.

The top 5 B.Com Specializations for a Successful Career are listed below: BCom in Economics. BCom in Law. B. BCom in Accounts and Finance. BCom in Marketing. BCom in Tourism and Travel Management.

This was all about BCom Marketing. For more information, subscribe to Leverage Edu . If you’re a student who wishes to study abroad, connect with our experts at 1800 57 2000 and book your 30-minute free counselling session.

Vidisha Dewan

Graduated with English as a major, I’m a writing enthusiast. Writing helps me blend my passion and profession to achieve creative satisfaction. I am an opinionated person, but always open to change. Try to keep my work surroundings creative and fun, with space for constructive feedback.

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Tourism Marketing and Management

Introduction.

This subject has a strong focus on the management and marketing of tourism, including destination marketing, impacts of tourism on the environment and local culture, Māori and Indigenous tourism, and specialised marketing in the hospitality and events sectors.

You will also focus on sustainable and resilient tourism operations, how to responsibly develop tourism, and finding the balance between ‘overtourism’ and ‘undertourism’.

What will my study involve? keyboard_arrow_down

What will my study involve.

• Option for a final-year internship. You can also go on an international exchange with one of UC’s global partners.
• A focus on cultural and natural resources management and tourism issues in Aotearoa.
• Choose courses that develop your expertise in an area that interests you such as foreign policy, languages, entrepreneurship, or digital marketing.
• You will learn from lecturers with expertise in marketing and tourism research, and industry experience.

Courses keyboard_arrow_down

Tourism marketing and management major.

For the major in the Bachelor of Commerce , complete the following courses:

• MKTG100 Principles of Marketing
• MKTG202 Marketing Research
• MKTG240 Tourism, Hospitality & Events Management
• MKTG241 Hospitality Marketing and Management
• MKTG314 Tourism Marketing and Management
• MKTG317 Sustainable Tourism Enterprises and Destinations
• MKTG340 Event Management and Marketing
• MKTG349 Applied Tourism Management and Marketing Project

For the complete three-year BCom Tourism Marketing and Management major degree plan, see Te Kura Umanga | UC Business School website .

Tourism Marketing and Management minor

For the minor in the Bachelor of Arts, Commerce, Digital Screen, Health Sciences, Product Design, Science, Social and Environmental Sustainability, Sport, or Youth and Community Leadership, complete the following courses:

• MGMT100 Fundamentals of Management
• STAT101 Statistics 1
• MKTG205 Services Marketing and Management

Career opportunities keyboard_arrow_down

Career opportunities.

Your studies will set you up with applied skills like project management, behavioural change, bicultural competence, marketing research and communication, and sustainable tourism benchmarking and monitoring.

In particular, your experience in Aotearoa tourism will be highly valued in the industry, which needs managers with bicultural expertise to grow our economy and smaller tourism enterprises.

Career pathways could include:

• destination management and marketing
• events coordination and marketing
• guiding and interpretation
• tourism and hospitality operations management.

Find out more about what you can do with a degree from UC .

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University of Canterbury | A Fair Trade University

Bachelor of Commerce (BCom) majoring in Tourism Marketing and Management

This course is available

Level of Study

Bachelor's Degree

Next start date

Expected Jul 2024

University of Canterbury

From financial markets to the latest management practices and the rapidly expanding world of online commerce, a Bachelor of Commerce (BCom) at UC gives you the knowledge and skills to succeed in a global business environment.

UC and its business partners provide many opportunities for you to gain practical business experience and make important contacts.

Tourism Marketing and Management:

Explore the growth of the contemporary tourism industry.

This subject has a strong focus on the management and marketing of tourism, including destination marketing, impacts of tourism on the environment and local culture, M?ori and Indigenous tourism, and specialised marketing in the hospitality and events sectors.

You will also focus on sustainable and resilient tourism operations, how to responsibly develop tourism, and finding the balance between ‘overtourism’ and ‘undertourism’.

What will my study involve:

Hands-on learning through internships and final-year industry projects. You can also go on an international exchange with one of UC’s global partners. A focus on cultural and natural resources management and tourism issues in Aotearoa. Choose courses that develop your expertise in an area that interests you such as foreign policy, languages, entrepreneurship, or digital marketing. You will learn from lecturers with expertise in marketing and tourism research, and industry experience.

Your studies will set you up with applied skills like project management, behavioural change, bicultural competence, marketing research and communication, and sustainable tourism benchmarking and monitoring.

In particular, your experience in Aotearoa tourism will be highly valued in the industry, which needs managers with bicultural expertise to grow our economy and smaller tourism enterprises.

Career pathways could include:

destination management and marketing events coordination and marketing guiding and interpretation tourism and hospitality operations management.

Entry criteria

Applicants must have completed New Zealand University Entrance through NCEA; or Cambridge International Examinations (CIE); or International Baccalaureate Diploma (IB) or any other equivalent overseas qualification.

Applicants must also satisfy our English language entry requirements:

• IELTS (Academic): Academic with an average score of 6.0, with a minimum of 5.5 in reading, writing, listening, and speaking.
• TOEFL (IBT): Total minimum score of 80, with at least 19 in reading, writing and listening. Please note UC only accepts TOEFL iBT scores from a single test date, not My Best scores.
• PTE (Pearson Test of English - Academic): PTE with an overall score of 50 and no PTE communicative skills score below 42.
• CAE or CPE: Minimum score of 169 with at least 162 in reading, writing, listening, and speaking.
• CCEL EAP: Level 2 with a minimum C+ grade.
• Language Cert: B2 Communicator (LRWS) overall with High Pass.

Applications after the deadline date (8 December) will be considered if places are available.

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Bachelor of Commerce (BCom)

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• Bachelor of Commerce (BCom), Dunedin, 2024

The Bachelor of Commerce (BCom) degree programme enables each student to develop his or her own interests in business and related subjects. Students are able to create individualised courses using a range of papers offered across teaching departments in the School of Business and University as a whole. Students have the flexibility within the BCom degree to combine two specialisations and graduate with a double major.

Major subjects

For a Bachelor of Commerce (BCom) degree you must major in at least one of the subjects in the section below .

For students enrolled in a BCom programme before 2017

From 2017 the required 100-level papers for all BCom programmes have changed from BSNS 102-108 to BSNS 111-115. BCom students who first enrolled in 2016 or earlier will normally complete the programme under the regulations in force when they first enrolled.

If you need to complete any of BSNS 102-108 the equivalent papers from 2017 onwards are:

If none of the above options are available to you, you will need to seek advice from the Associate Dean (Academic) for the School of Business in order to decide on an appropriate paper or papers to use instead.

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Selecting a minor subject is not compulsory and there may be other combinations of papers more appropriate to your degree. There are no particular subject requirements for the other papers of your degree, but if you wish you may have another subject specified as a minor subject in your degree by passing the prescribed papers for any of the listed subjects.

• Full list of available minor subjects

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Regulations for the degree of bachelor of commerce (bcom), structure of the programme.

Every degree programme

• shall consist of papers worth not less than 360 points,
• shall include at least 180 points for papers above 100-level of which at least 72 points shall be for papers above 200-level,
• shall satisfy the requirements for at least one of the major subjects listed above . No paper above 200-level may count for more than one Major Subject Requirement,
• shall include the following Required Papers*: BSNS 111 , BSNS 112 , BSNS 113 , BSNS 114 , BSNS 115
• may include one or more optional minor subjects which satisfy the Minor Subject Requirements listed in Commerce Schedule A , or Arts and Music Schedule A , or Science Schedule A , or BHealSc Schedule Part 2 . No paper may count for both a Major and a Minor Subject Requirement or for more than one Minor Subject Requirement unless that paper is at 100- or 200-level and is specified as compulsory for both Requirements,
• up to 90 points; or
• as specified in the Commerce Major Subject Requirements and/or the Commerce subjects in the Minor Subject Requirements ; or
• as specified in the Minor Subject Requirements .

Prerequisites, Corequisites and Restrictions

• Every programme of study shall satisfy the requirements for prerequisites, corequisites, and restrictions set out in the Prescriptions (published in the Guide to Enrolment ).
• A candidate with outstanding results in a subject prior to entering the University may be permitted by the Head of Department concerned to enrol for a paper at 200-level without having satisfied the normal prerequisites. In such cases the candidate shall not be credited with the prerequisite papers but shall be exempted from including those papers in a major subject requirement. A candidate may not, having passed any such paper at 200-level, enrol subsequently for any prerequisite paper from which the exemption has been given.

Cross Credits and Exemptions

• A candidate who is enrolled for the degree concurrently with another degree, or who has completed one degree and is proceeding with another, may cross credit 100- and 200-level papers which are common to both degrees up to a maximum of 126 points where the other degree is a three-year degree and up to a maximum of 180 points where the other degree is longer than a three-year degree.

The Pro-Vice-Chancellor (Commerce) may in exceptional circumstances approve a course of study which does not comply with these regulations.

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Regulations on this page are taken from the 2024 Calendar and supplementary material.

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A heros journey starts with one step. Take yours today. Tourism is one of the fastest-growing industries in the world and is increasingly important to the global economy. Our Bachelor of Commerce in Tourism Management is a unique degree for this sector.

Our Bachelor of Commerce in Tourism Management is a unique degree for this sector. It provides you with a broad theoretical as well as a comprehensive practical understanding of the core areas of tourism management and a strong foundation in commerce. You will cover subject areas such as Business Management, Economics and Marketing and tourism-specific modules like Tourism Geography, Festivals and Events, Airfares and Ticketing, Destination Marketing and Global Distribution Systems. In addition, you will complete modules such as Business English, Computer Skills and an Introduction to Financial Accounting.

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Bachelor of Arts (Communication Science and English)

BCom Tourism, Hospitality & Marketing

The Faculty of Management prepares students to thrive as adaptable and creative thinkers.

The Tourism and Hospitality major will provide you with the relevant knowledge and skills to become an effective manager in the complementary sectors of Tourism and Hospitality.

Your study will include:

• contemporary issues in international tourism
• sustainable management of tourism
• the impact of tourism on the local and global economy
• the critical aspects of hospitality management
• the role of marketing in both sectors

In the Marketing major you will have the chance to explore:

• international and internet marketing
• sales management
• product, pricing and promotion strategies
• distribution strategies

You will also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services or ideas.

Universities

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BCom in Tourism Marketing and Management

University of Canterbury, Canterbury

Department of Management, Marketing and Entrepreneurship

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BCom Honours in Marketing

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Why choose to study a Bachelor of Commerce Honours specialising in Marketing [CH001BUS07]?

The BCom Honours specialising in Marketing introduces students to theories, techniques and business thinking underlying modern marketing. Students will gain in-depth knowledge of market and marketing planning techniques in a strategic environment.

As the environment shifts and changes in the marketplace, some organisations drive further change internally, while others adapt to the external environment. Whichever path the organisation takes, marketers must develop competencies in strategic analysis, opportunity recognition through innovation, creation of a sustainable competitive advantage and understanding competitive strategies both locally and globally.

This degree equips students with a specific understanding of the following challenges that marketers face in the contemporary, highly competitive, technological, and data-driven business environment:

• market analysis, and identifying market and marketing opportunities
• identifying and targeting attractive market segments
• implementing effective marketing strategies that deliver additional value for customers and create a sustainable competitive advantage

Career prospects

Graduates of this degree will be well-equipped for a wide variety of marketing-related roles across all industries, including product manager, brand manager, social media marketing manager, market researcher, marketing consultant, account manager, sales representative, business analyst, customer relationship manager, advertising and public relations manager. 

After completing the BCom Honours, graduates may also apply to pursue a research-based Master’s degree in Marketing by dissertation only.

Entrance requirements

There are limited places on the degree, and admission is based on merit. Entrance is at the discretion of the Admissions Committee and meeting the minimum requirements does not guarantee entrance.

The minimum admissions requirements are:

• A Bachelor of Commerce with a major in Marketing,
• An NQF level 7 qualification with majors in Marketing Management.

Applicants must have obtained a minimum of 65% in their final year undergraduate Marketing Management courses.

Prescribed curriculum structure

The courses total 120 credits. All courses are compulsory. The degree is offered over one year, full-time and begins in February. Submission of the research report is in late October.

The application deadline is 31 October of the year preceding the study. Apply online . Please note that applicants must submit academic transcripts. Alternatively, please contact us  if you have any queries about the degree.

For more information on the courses, please refer to the Commerce Postgraduate Handbook .

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The 3-year BCom (Management Sciences) with the focal area Marketing Management is offered by the Department of Business Management at the Faculty of Economic and Management Sciences. Year 1 consists of compulsory modules such as Business Management, Economics, Financial Accounting, Professional Communication, and Statistics and Data Science. Year 2 and Year 3 cover modules specific to this focal area.

Why the need for this programme?

Marketing managers are responsible for managing the firm’s entire marketing strategy and all the products and services it offers. That includes new product development, the pricing of products and services, ensuring that products reach the selected markets (distribution and retail) and all forms of marketing communication (including advertising and promotions). Overall, marketing managers help to raise brand awareness by creating marketing campaigns, and they help to attract customers to the firm and to retain their long-term loyalty.

The BCom in Management Sciences with Marketing Management as focal area equips you with the marketing insights and skills to work in industries such as retail, manufacturing, financial and public services, leisure and tourism, fast-moving consumer goods (FMCG), and advertising. The course is continuously adapted to keep up with the development of new digital technologies and changing consumer behaviour.

What will you learn?

The modules in this focal area, which you will follow in Year 2 and Year 3, cover the following:

• Marketing theory
• Consumer behaviour
• The application of theory to various aspects of marketing, with special emphasis on retail, services, promotion, and marketing research
• The development of a management orientation in approaching marketing issues

Undergraduate subjects offered in Marketing Management:

This introductory module covers modern marketing dynamics in enterprises and the community; marketing and the value creation process; customer satisfaction; strategic marketing planning; analysis of the marketing environment; marketing information and research; analysis of consumer markets and other types of markets; measurement and forecasting of demand; market segmentation and target market selection; product decisions; price decisions; channel decisions and place strategy; communication decisions; direct marketing and sales promotion decisions.

In broad terms this module deal with marketing communication covering topics such as advertising and the marketing process; the consumer audience; portfolio planning and research; functioning of advertising; advertising planning and strategy; advertising media; media planning and buying; printed media; creative advertising; integration of the elements of marketing communication.

Retail strategy and the retailing mix is the primary focus of this module and includes location decisions; merchandise decisions; price decisions; communication decisions; consumer services and information; technology and systems; franchise agreements.

Services Marketing is specialsed field in marketing due to the unique characteristics of services. This module explores the nature of services and the process of service delivery; differences between product and service evaluations; development, communication and delivery of services; service quality and measurement thereof; the role of service providers and the environment of service delivery; implementation of service-marketing strategies.

Understanding consumers, information and data are all central to effective marketing. This module introduces student to the basis steps in marketing research, including: defining of the marketing problem; research design; exploratory research design for secondary data and qualitative research; surveys and observations as part of descriptive research; measurement of perceptions; questionnaire design; sampling; fieldwork and data preparation; formulation of hypotheses and basic statistical tests.

The purpose of this module is to pull it all together and it reviews the function and application of marketing in different organisations and conditions; enterprise and marketing strategy; competitive marketing strategies; international marketing strategies; the marketing system; consumer markets and buying behaviour; institutional markets and buying behaviour; marketing planning processes; marketing controls.

For Financial Management subjects in the Honours programme, please refer to the Honours page .

Who should apply?

• Those interested in a career as marketing or advertising manager, brand manager, or marketing researcher in any industry in the private sector (such as retail, financial services, tourism, leisure, agriculture, manufacturing or education)
• Those interested in a career as marketing in the public sector or in the social sector (NGOs, foundations, trusts)

Admission requirements

• National Senior Certificate average of 65%
• Mathematics 60% minimum
• EMS language admission requirements (English and Afrikaans Home Language 50% OR English and Afrikaans Additional Language 60%)

More details

• Programme brochure: The brochure contains a table with all the modules covered by this degree. Download the department’s brochure here .
• Programme information: See the Department of Business Management’s undergraduate programmes here.
• See the Calendar of the Faculty of Economic and Management Sciences at https://www.sun.ac.za/english/faculty/economy/students.
• Closing date for applications: 30 June 2022
• Contact person for enquiries about this programme: Morné Daniels on +27 (0)21 808 2392 or at [email protected]
• Where to apply: https://student.sun.ac.za/signup/

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Formation and Development of Transnational Hotel Chains in Modern Environment

• Lyubov Semenovna MOROZOVA Russian State University of Tourism and Services Studies, Moscow, Russian Federation
• Vladimir Yuryevich MOROZOV Russian State University of Tourism and Services Studies, Moscow, Russian Federation
• Natalya Vladimirovna HAVANOVA Russian State University of Tourism and Services Studies, Moscow, Russian Federation
• Irina Albertovna DUBORKINA Russian State University of Tourism and Services Studies, Moscow, Russian Federation
• Marat Venerovich ARIFULIN Russian State University of Tourism and Services Studies, Moscow, Russian Federation

The study investigates the issues of the genesis of basic ideas associated with the functions of the network systems in hotel industry, specifies such ideas as “hotel net” and “hotel chain” and also provides the analysis of transnational hotel corporations as the most efficient organizational form in hotel business. The post-Soviet development of tourism industry and of the hospitality sector as of one of its most important constituent elements in Russia has unveiled the ever increasing misbalance between the demand for the high-quality products (services) on behalf of the consumers and the capabilities of the most hotel companies to ensure the qualitative and quantitative parameters of the services to supply the market. Development of the travel and hospitality industry under the modern conditions in Russia raises a number of new problems. One of them is represented by the lack of any sufficiently structured methodology and methods for establishing the transnational hotel chains (THC). The world practices of the hotel business development demonstrate convincingly that the most adequate and economically feasible form of operations of the hotel companies is represented by the hotel chains of national and transnational scale which, however, have not been developed extensively enough in this country.

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Copyright© 2023 The Author(s). Published by ASERS Publishing 2023. This is an open access article distributed under the terms of CC-BY 4.0 license.

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Opinion: Why B.C. tourism is a beacon of resilience and opportunity

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Tourism Week is a time to reflect on and celebrate one of British Columbia's most vibrant and essential industries.

Tourism is more than just a sector, it's the heartbeat of our province and communities, and at this very moment, people all over the world are planning to visit our world-class destination.

B.C. is recognized for its stunning landscapes and mountain ranges, the Pacific coastline, vibrant arts and cultural events and attractions, and authentic Indigenous experiences. But it is the more than 154,000 passionate individuals who work in the tourism industry who uphold our reputation as a must-visit destination. From tour guides and transportation providers to hotel staff, visitor centres and restaurant staff, each person is integral to the visitor experience. People working in the tourism industry showcase the best of B.C. and enrich the visitor experience, often turning tourists into ambassadors who share their stories with friends and family in all corners of the world.

Tourism is one of British Columbia's greatest economic drivers, generating more than $18 billion in revenue in 2022 and contributing $7.2 billion to our provincial GDP. That's more than any other resource industry, including forestry ($1.7 billion), agriculture and fisheries ($3.4 billion), oil and gas ($4.5 billion), and even mining ($5.4 billion). It's also one of the largest employers in the province and is mostly made up of small businesses (92 per cent) and people who have dedicated their lives to the sector.

An integral and deeply enriching part of B.C.'s tourism industry is Indigenous tourism. We know visitors are increasingly seeking sustainable travel opportunities that help preserve, rather than degrade, natural spaces. Through experiences such as storytelling, guided nature and wildlife viewing tours, Indigenous tourism not only educates but also fosters respect and appreciation for the traditions and histories that have shaped, and continue to shape, this land. The growing number of Indigenous-led tourism businesses and interest in authentic experiences is a testament to the richness of Indigenous cultures and the importance of reconciliation.

B.C.'s tourism industry is not without challenges. Together, we have worked to recover from a pandemic while facing the pressures of inflation, workforce challenges and recent climate-related events such as wildfires, flooding and drought. When there's a crisis in B.C., it affects the tourism sector and the people who care about it. But because people in the tourism sector are so resilient, we've seen tremendous progress toward recovery and increased optimism across communities, tourism businesses and people interested in visiting British Columbia.

Domestic and international flights are bringing visitors from every corner of the world. Events and festivals have returned. Hotels are filling up. We had a record-breaking cruise ship season last year, and our world-class hospitality and attractions continue to be the reason people want to visit B.C. over and over. A new cruise ship season has started, and we are expecting another record 1.27 million passengers in Vancouver in 2024, and another 300 ships that will visit Victoria. And for the first time in five years, the Port of Nanaimo is preparing to welcome cruise ships this season.

We will continue to work together to rebuild so we are even better than before. This includes new short-term rental legislation to create a better balance between homes for people, including tourism workers and visitor accommodations, and hiring and retaining skilled employees who are needed for businesses to operate at full capacity.

We have a lot to look forward to this year. With more than 1,100 fairs, festivals and events receiving support this year, hundreds of thousands of visitors throughout the province will travel, stay in accommodations, and contribute to local economies.

We remain confident about the future of tourism in B.C., thanks to the thousands of people throughout the province whose ongoing commitment to excellence elevates B.C.'s reputation as a world-class destination. This industry not only fuels our economy, but also enriches our culture, cares deeply for the environment, and continues to offer unforgettable experiences. Please join us in celebrating Tourism Week and the beauty of “Super, Natural” British Columbia.

Lana Popham, Minister of Tourism, Arts, Culture and Sport Walt Judas, CEO, Tourism Industry Association of BC Brenda Baptiste, board chair, Indigenous Tourism BC Ingrid Jarrett, president and CEO, British Columbia Hotel Association Richard Porges, president and CEO, Destination British Columbia

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