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The 10 Best Ecotourism Experiences in New Zealand

New Zealand has always been rife with outdoor activities, long before the term ecotourism became a buzzword in the travel world. If you’re after that sustainable travel experience of a lifetime, then this place has it all: glacier-hiking in the South Island, the active volcano of Whakaari/White Island and Aoraki/Mt Cook’s snowy peaks. Here are our top 10 picks for New Zealand’s best ecotourism experiences.

1. tongariro alpine crossing.

Natural Feature

Made famous by Peter Jackson’s The Lord of the Rings trilogy as Mordor, the Tongariro Alpine Crossing is the most beautiful day-long hike you can do in New Zealand. This is the country’s oldest national park, and the area provides awe-inspiring views. While hiking the 19.4km (12mi) crossing you’ll see all sorts of unique landforms along the way, including hot springs, lava flows and water-filled craters. It’s like walking through a fantasy land – or perhaps across the surface of Mars.

2. Poor Knights Islands Marine Reserve

The Poor Knights Islands, formed from the remains of ancient volcanoes, were established as a marine reserve in 1981, and have become one of the world’s top diving sites, offering those who descend into its depths an unrivalled biodiverse environment and playground of caves to explore. The islands themselves are protected, not just because of the insane abundance of flora and fauna, but also due to a sacred covenant — or tapu — laid upon the area by the native Ngātiwai people. While the islands themselves are off limits, however, the offshore waters have secured their position on many an eco-adventurer’s bucket list.

3. Wai-O-Tapu

5. Whakaari / White Island

White Island lies just short of 50km (30mi) offshore of Whakatane on the east coast of the North Island of New Zealand. It’s home to a lunar landscape of crystalline craters, sulphur-stained cliffs and a noxious lake of vibrant colours. From afar it may look like this arid landscape is somehow dusted with snow on its upper peaks, but this white covering is the result of the country’s largest colony of gannets and the droppings they messily cover their home in. This large submarine volcano has been in a constant state of unrest since 2002, and following its eruption in 2019 tours have been suspended – but it’s just as special from a (safe) distance.

6. Kaikoura

Natural Feature, Park

7. Fiordland National Park

If you want to see bottlenose dolphins , fur seals, penguins and keas (the world’s only alpine parrot) in their natural habitat, then you better get yourself to one of the most remarkable places not just in New Zealand, but in the world. Fiords are u-shaped glacier-carved valleys, flooded by the sea, and Fiordland National Park has 14 of them; Milford Sound and Doubtful Sound are the most famous. For a more energetic experience, some of these fiords can be explored by kayak, which lends them an even greater majesty.

8. Fox and Franz Josef Glaciers

9. Waitomo Caves

Of all New Zealand’s glowworm grottos, the Waitomo Caves are the most accessible. You’ll find them on the North Island within driving distance of Auckland and Hamilton. This is a great place for all kinds of glowworm-loving explorers; you can go on guided caving tours, leisurely underground cruises or get involved in an array of adrenaline-inducing activities like black-water rafting and abseiling.

10. Walk the Milford Track

This is New Zealand’s most famous track, and a rite of passage in this part of the world for those who are keen on trail-walking and hiking. At 53km (32mi) it’s a manageable length, meaning that you can cruise along it and set up camp for a few days, then take in the scenery as you go. And boy oh boy what scenery! The pristine lakes and alpine forests are most beautiful when it rains and the waterfalls grow in intensity as they cascade down the granite mountain ridges.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

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Top 15 sustainable travel experiences in New Zealand

Sustainable tourism.

@albatrosscentre

Responsible holidays, places to visit

Discover tours where the wildlife is protected and cherished. Sustainable tourism, responsible guides are part and parcel of experiences where the visitors are caged, not the wildlife. New Zealand fur seals, penguins, ocean-going gannets, native parrots and endangered lizards, nurseries for the national icon, the kiwi, and the pinup poster duck on the $10 note, whio or blue duck.

• GANNET TOURS AT CAPE KIDNAPPERS – HAWKE’S BAY

GANNET BEACH ADVENTURES – + A VINTAGE TRACTOR

Observe thousands of gannets nesting on top of each other at Cape Kidnappers, Hawke’s Bay. It’s very noisy and has a distinctive whiff from the poop of guzzling fledgelings. It is sheer unalloyed fun to be part of the audience watching massive 1.8 metre wingspan ocean birds launch into the sky in search of food for hungry infants. Gannet Beach Adventures has created a fun way to enjoy getting there. Jump on the back of a trailer being towed by a vintage tractor with a running commentary. You bounce along as you travel the beach. However it is very immersive as you are traveling along the beach, past geological formations where fossils lie and through shallow water. There is a short sharp (30 minute) climb to the main colony.

GANNET SAFARI – if you would prefer a more comfortable way to travel to the gannet colony on Cape Kidnappers. Gannet Safaris Overland offers a cushioned alternative on-board their air-conditioned minibus. The tour does not travel on the ‘beach road.’

Both tours offer an opportunity for all fitness levels to enjoy an encounter with gannets. Both tour operators are ecotourism certified. Season late September to early March.

• RUGGEDY RANGE WILDERNESS EXPERIENCE – STEWART ISLAND

Rakiura Stewart Island is a hot spot for birders and, for most of the gorgeous birds in the bush, we are not sure of the species or the name. Ruggedy Range wilderness experience manages the naming of birds with quiet expertise leaving visitors to relish the diversity of birds and wildlife on Rakiura Island. Tours on Rakiura are usually on foot allowing you to get tantalizingly close to both rare and native birds, including the island’s famously high concentration of wild kiwi. There are multiple day hiking tours for the dedicated birder and lover of the outdoors.

E-KO TOURS DOLPHIN AND WILDLIFE CRUISE – MARLBOROUGH SOUNDS

Remember the harrowing story of Willy, the dolphin in captivity with his own ‘free Willy’ campaign. E-KO award winning tour of the Marlborough Sounds is reassuringly focused on wildlife welfare. The calm sheltered Queen Charlotte Sound and Motuara Island Bird Sanctuary is the destination. The cruise will pass Hector’s, common, bottlenose and dusky dolphins en route with a chance to swim in the dolphins habitat. There are several options for visitors. Perhaps your interests are predator free islands with guides adding an in depth commentary or simply immersing yourself in the marine world.

CATLINS SCENIC & WILDLIFE TOURS

Catlins Scenic and Wildlife Tours is part of Gill and Lyndon McKenzie’s Mohua Park Eco Accommodation . A safari destination in the Catlins that is a MUST-GO for wildlife lovers.

Joining a sunrise tour with Catlins Scenic and Wildlife Tours will put you in a good position to witness yellow-eyed penguins preparing for a day at sea. The habitat is on private land meaning visitors are privileged to be in an otherwise inaccessible penguin habitat. For a touch of adrenaline embark on a Catlins Coastal ATV Experience over rolling farmland, coastal trails and get to view the Catlins with a local expert. Combined with comfortable accommodation this is an unmissable Catlins experience.

HAURAKI GULF ISLANDS – AUCKLAND

Sail away from the urban bustle into the Waitemata Harbour and Hauraki Gulf . There are historic settlements, regenerating bush and plenty of wildlife, especially birds to gladden the heart of any conservation visitor. Discover a natural predator barrier* the ocean creating sanctuaries for New Zealand’s native flora and fauna to flourish. It’s up to visitors to ensure pests are not re-introduced as they disembark from private vessels or public ferries.

• Remote quiet places where you can camp or stay in a heritage bungalow
• Soak in the serenity of an island with its views of twinkling Auckland in the distance
• Swim, snorkel, climb volcanic summits and spend time listening to bird song
• Volunteer or donate supporting ongoing projects

*Rats can swim and are an ongoing problem for the islands.

ROTOKARE NIGHT TOURS AT ROTOKARE SCENIC RESERVE – TARANAKI

Rotokare By Night ” is a seasonal series of Night Tours that showcase the Reserve in a way you’ll have never experienced before. Join experienced tour guides on a journey into the dark, exploring New Zealand’s native forests after sundown. Meet beady-eyed moreporks, hear scuttling wēta on the forest floor, discover hidden treasures in our glow worm hideouts, smell kiwi poop upon the air, and spotlight for tuna (eels) and banded kōkopu in our meandering streams. The tour is amazing with the night sounds echoing in your ears long after the tour has finished.

ŌAMARU BLUE PENGUIN COLONY

A town got together and decided their neighbours needed some help. The tiny penguins at 33cm height waddle ashore and have the Oamaru Blue Penguin Trust looking after their welfare. It is a regular routine to return to their nests in the twilight and visitors are invited to join

Ōamaru Blue Penguin Colony . Volunteers and observe Oamaru’s favourite locals.

THE NATIONAL KIWI HATCHERY – ROTORUA

Your experience starts and finishes with kiwi eggs. Visit the largest kiwi hatchery in the country. At National Kiwi Hatchery  See conservation in action. The National Kiwi Hatchery is the national leader in kiwi husbandry, egg incubation systems, hatching techniques and kiwi chick rearing. When you join one of the experiences, you’ll get to see kiwi eggs being incubated, the hatching process and newly hatched kiwi chicks

BAY OF ISLANDS, URUPUKAPUKA

Discover an island where bird song has returned. Urupukapuka Island is where you will find Project Island Song, a wildlife sanctuary committed to restoring New Zealand’s native birdsong, note by note. Through native tree planting, biosecurity measures and species protection, the project has reintroduced native birds to seven of the main islands including toutouwai (North Island Robin), tīeke (North Island Saddleback) and kākāriki. Hop on a ferry from Paihia or Russell or join ECO-CRUZ for an in depth exploration of the Bay of Islands from, where else but under sail.

SANCTUARY MOUNTAIN – WAIKATO, NORTH ISLAND

With a 47km pest-proof fence, Sanctuary Mountain Maungatautari is officially New Zealand’s largest ecological “island”; a wildlife haven that will impress birding experts and novices alike. A 30-minute drive from Cambridge, the natural oasis is rich with native trees and ferns that hundreds of bird populations call home. Freely explore the dense forest using their network of walking tracks, including a 16m-high Canopy Tower, or book a tour for the full experience.

TONGARIRO RIVER RAFTING BLUE DUCK EXPERIENCE

There is something mystical about whio, blue duck. The duck is fussy. Whio demand clean, fast moving water and prefer rapids with the Tongariro River fitting the bill. With an experienced local guide you will navigate the same exciting Grade 3 Tongariro River rapids as the regular Tongariro White Water Rafting trip. The difference is the pit stops along remote stretches of the riverbank that are only accessible by raft. Here, you will take part in the Blue Duck Project by walking the trapping lines and helping to check predator traps. The gas powered, automatic traps are easy to handle, and you will learn how to make sure they are all charged and set to go. A unique, hands-on NZ eco-adventure: helping to protect the rare and endangered Whio (Blue Duck) population from predators while rafting the beautiful Tongariro River.

THE ROYAL ALBATROSS CENTRE  – DUNEDIN, OTAGO

The Royal Albatross Centre in Dunedin is home to the world’s only mainland breeding colony of northern royal albatross. These magnificent birds, with their 3m wingspan, are visually impressive and endearing knock-kneed as they bump into an ungainly landing. Albatross can spend years at sea, roaming enormous distances in search of food. As a not-for-profit charitable trust, a portion of your entry ticket to the Royal Albatross Centre goes directly to protecting the albatross.

ISLAND SANCTUARY TOUR WHAKATĀNE – BAY OF PLENTY

Moutohorā Island Sanctuary tour highlights:

• 4-hour guided tour of one of New Zealand’s most protected wildlife sanctuaries
• 15-minute boat journey to Moutohorā/Whale Island aboard a comfortable catamaran
• Visit a kekeno/NZ fur seal colony
• Abundant birdlife including tūturiwhatu/New Zealand dotterel, tīeke/North Island saddleback, kākāriki/red-crowned parakeet, tui and bellbirds
• Swim at secluded hot water beach Onepū/Sulphur Bay

Moutohora (Whale Island) is home to rare and endangered flora and fauna. The island can only be visited with an official tour provider. Dig in the low tide and enjoy an impromptu spa in the hot spring water welling out of the sand. Observe rare blue penguins nesting in the rocky foreshore as fur seals raise their pups in the vicinity. The small 1.4 km island is a remnant of a complex volcano which has eroded, leaving two peaks. There are hot springs on the island in Sulphur Valley and McEwans Bay. This is one of Aotearoa New Zealand’s quiet gems. A tour where you feel good about paying for a ticket. Part of the price goes directly to the Department of Conservation ongoing island projects as well as the Whakatane Coastguard. It is am amazing tour with the major elements wrapped around four hours

• Marine wildlife
• Sense of seclusion and privilege as you step onto a predator free island
• A geothermal treat with hot water welling out of a sandy beach

HECTORS DOLPHINS – BANKS PENINSULA – CHRISTCHURCH

Akaroa Harbour is home to the rare hectors dolphin. Swim in the dolphins marine world. Black Cat tours do not touch any dolphins, this is a pure natural encounter where we enter and respect Hector’s dolphins environment and behavior. Dolphin Guarantee; see our two tier dolphin guarantee policy for booking reassurance.  Black Cat was the first cruise boat company in the world to get the coveted Green Globe 21, an international programme to ensure best environmental practices. We are also DOC approved and are the only cruise operator in Akaroa to have an Enviro-gold certification from Qualmark. Black Cat Cruises is a must-go wildlife experience.

GOLF BUFFS – WAIRAKEI INTERNATIONAL GOLF COURSE & SANCTUARY – TAUPO

Imagine a golf course with a robust 5 km ‘Xcluder iron fence’ The barricade means your golf swing could be interrupted by wildlife. The sanctuary has a dedicated kiwi incubation, hatching and brooding centre as well as a safe haven for breeding takahē, guinea fowl, pekin ducks and free-roaming deer. Recently aerial hunters, New Zealand’s falcon,the kārearea (NZ falcon) has taken up residence.

For tips and ideas about sustainable tourism, responsible travel check out Responsible travel: sustainable tourism in New Zealand .

CHECK Department of Conservation guidelines and advice for Aotearoa New Zealand visitors to get you started on the journey of a holiday where volunteering and having a good time go hand in hand.

TRAVEL PACK INFORMATION

How is an operator assessed as eco-friendly and practicing responsible tourism with cultural and environment paradigms?

In New Zealand there is the New Zealand Tourism Sustainability Commitment .The programme is managed by New Zealand’s tourism industry association, Tourism Industry Aotearoa (TIA). It was developed by industry for industry.

The operator has awards for Qualmark, Tourism New Zealand Awards and is an active participant in conservation programmes. The relevant information in this area is usually found on the ecotourism operators’ websites.

Qualmark on behalf of Tourism New Zealand has joined the Global Sustainable Tourism Council (GSTC) as a destination member. Environmental certification schemes are recognised, yet there is not a definitive certification process yet inthe New Zealand ecotourism industry sphere. Green Globe 21 however, is an international certification scheme that is currently widely employed in New Zealand

WHAT IS ECO-TOURISM IN NEW ZEALAND?

Eco-tourism is cultural and environmental tourism promoting quality of life for the locals, wildlife and conservation of resources. Ecotourism businesses describe themselves as  using sustainable practices.

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Best Bits travel guide is published by nzjane.com. Owned and managed by PacificJane Ltd.

Our editors independently visit tour operators, purchase tickets, pay for accommodation, and rate products and places. We are not paid to go on a tour or visit a place. We only make money if you decide to purchase a product through our website links. We promise to never accept free products from manufacturers in return for boosting their products. Read more about our affiliate programme in the terms and conditions HERE .

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Ecotourism Destinations in New Zealand

Welcome to the ultimate guide to ecotourism in New Zealand! Known for its incredible natural beauty, diverse ecosystems, and commitment to sustainability, New Zealand is a haven for ecotourism enthusiasts. Read on as we walk you through everything you need to know about ecotourism in this stunning island nation, from popular activities to must-see destinations and responsible travel tips. So, let’s get started, shall we?

Page Contents

Why New Zealand is an Ideal Ecotourism Destination

Unique natural attractions.

New Zealand is home to an astonishing array of natural attractions, including breathtaking fjords, towering mountains, lush forests, and vast plains. This diverse landscape provides endless opportunities for exploration and adventure, making it the perfect playground for eco-conscious travellers.

Sustainable Practices

Sustainability is at the core of New Zealand’s approach to tourism. The country has implemented numerous policies to protect its natural resources, minimise waste, and reduce its carbon footprint. Many local businesses and tour operators have adopted eco-friendly practices, ensuring that your visit has a minimal impact on the environment.

Government Support

The New Zealand government is a strong advocate for ecotourism and has invested in the development of sustainable tourism infrastructure. This support has helped establish the country as a leader in ecotourism, with numerous initiatives and programs designed to promote responsible travel.

Popular Ecotourism Activities in New Zealand

Hiking and trekking.

New Zealand boasts an extensive network of hiking trails, catering to all skill levels. The Great Walks, a collection of nine premier hiking tracks, offer a unique opportunity to explore the country’s diverse landscapes and experience its stunning natural beauty up close.

Birdwatching

New Zealand is home to a vast array of native bird species, many of which are found nowhere else in the world. Birdwatching enthusiasts can spot rare species like the kiwi, takahe, and kakapo in their natural habitats, making for a truly unforgettable experience.

Whale Watching

Whale watching is a popular ecotourism activity in New Zealand, with several locations along the coast offering the chance to see these majestic creatures up close. Kaikoura is perhaps the most famous, but other hotspots include the Bay of Islands and the Hauraki Gulf. Remember to choose a responsible tour operator that follows strict guidelines to minimise disturbance to the whales.

Cycling and Mountain Biking

Cycling and mountain biking are fantastic ways to explore New Zealand’s diverse landscapes while minimising your carbon footprint. The country offers an extensive network of cycle trails and mountain bike parks, catering to all skill levels and interests.

Conservation Volunteering

For those who want to give back, there are numerous opportunities to volunteer with conservation projects throughout New Zealand. By getting involved in activities like tree planting, habitat restoration, and wildlife monitoring, you can help protect the country’s unique flora and fauna for future generations to enjoy.

Noteworthy Ecotourism Destinations

Abel tasman national park.

Abel Tasman National Park is a coastal paradise located at the top of the South Island. Renowned for its golden beaches, turquoise waters, and lush native forests, the park offers a range of ecotourism activities, including kayaking, hiking, and wildlife spotting.

Fiordland National Park

Located in the southwest of the South Island, Fiordland National Park is an awe-inspiring wilderness area known for its dramatic fjords, waterfalls, and snow-capped peaks. The park is home to the famous Milford Sound and several Great Walks, making it a must-visit destination for nature lovers.

Rotorua, situated in the North Island, is a geothermal wonderland known for its bubbling mud pools, geysers, and hot springs. The area is rich in Maori culture, providing visitors with an opportunity to learn about the history and traditions of New Zealand’s indigenous people while exploring the unique geothermal features.

Kaikoura is a coastal town on the east coast of the South Island, famous for its abundant marine life. Visitors can enjoy whale watching, swimming with dolphins, and spotting seals and seabirds, all while marvelling at the stunning backdrop of the snow-capped Kaikoura Ranges.

Tips for Responsible Ecotourism in New Zealand

Choose certified operators.

When booking tours and activities, look for operators with certifications like Qualmark or the New Zealand Tourism Sustainability Commitment . These certifications indicate that the business meets certain environmental and social responsibility standards.

Leave No Trace

Practise the Leave No Trace principles by disposing of waste properly, respecting wildlife, and staying on designated trails. This helps protect the environment and ensure that future generations can enjoy New Zealand’s natural wonders.

Support Local Communities

Support local businesses by choosing to stay in locally-owned accommodations, dining at local restaurants, and purchasing souvenirs from local artisans. This helps keep money within the community and promotes sustainable economic development.

Be Mindful of Wildlife

Give wildlife the space and respect they deserve by observing from a distance and not feeding or disturbing them. This helps protect their natural behaviours and habitats.

Ecotourism in New Zealand offers a wealth of opportunities to explore the country’s unique landscapes, immerse yourself in local culture, and support sustainable tourism practices. By following our tips and recommendations, you can ensure that your visit is as responsible and rewarding as possible. So, pack your bags and get ready to discover the wonders of New Zealand’s incredible ecotourism experiences!

Frequently Asked Questions (FAQs)

Q. What is the best time of year to visit New Zealand for ecotourism?

A. The best time to visit depends on your interests and the activities you want to enjoy. Generally, the summer months (December to February) offer the warmest weather, making it ideal for hiking, cycling, and beach activities. However, the shoulder seasons (spring and autumn) can be less crowded and still provide excellent opportunities for outdoor adventures.

Q. Do I need any special permits for ecotourism activities in New Zealand?

A. For most activities, you won’t need any special permits. However, some popular hiking trails, like the Great Walks, require a booking during peak season. Additionally, if you plan on participating in conservation volunteering, you may need to apply through the organisation running the project.

Q. How can I find eco-friendly accommodation in New Zealand?

A. Look for accommodations with sustainability certifications like Qualmark or the Green Building Council’s Homestar rating. These indicate that the property meets certain environmental and social responsibility standards. Additionally, consider staying at locally-owned lodges, bed and breakfasts, or eco-lodges that promote sustainable practices.

Q. Are there any restrictions on taking items from the natural environment in New Zealand?

A. Yes, there are strict regulations in place to protect New Zealand’s natural environment. It is illegal to remove plants, rocks, shells, or other natural materials from national parks and other protected areas. Always follow the Leave No Trace principles and leave everything as you found it.

Q. What are some ways to reduce my environmental impact while travelling in New Zealand?

A. Some ways to reduce your impact include choosing certified eco-friendly accommodations and tour operators, using public transport or cycling when possible, supporting local businesses, and following the Leave No Trace principles. Additionally, be mindful of your water and energy consumption and try to minimise waste by using reusable items and recycling where facilities are available.

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Eco-Tourism in New Zealand: Sustainable Travel Options

• by Travel Guide Admin
• 04 Jan 2024

In a world increasingly focused on sustainability, New Zealand stands out as a leader in eco-tourism, offering a range of environmentally friendly travel options. This article explores how visitors can enjoy the country's natural wonders while minimizing their ecological footprint, focusing on eco-friendly accommodations, practices, and activities.

1. Eco-Friendly Accommodations

• Eco-Lodges and Green Hotels: Highlighting accommodations that prioritize sustainability through energy efficiency, waste reduction, and use of eco-friendly materials. Examples include the award-winning Camp Glenorchy Eco Retreat in Glenorchy and the Hapuku Lodge & Tree Houses in Kaikoura.
• Farmstays and Homestays: These offer an authentic and sustainable lodging experience, often integrating organic farming and local community involvement.

2. Sustainable Practices in Tourism

• Conservation Efforts: Showcasing tourism operators who contribute to conservation, such as those involved in predator-free island projects or native tree planting initiatives.
• Reducing Carbon Footprint: Emphasizing transport options like electric vehicle rentals and tour companies that offset carbon emissions.

3. Eco-Friendly Activities

• Nature and Wildlife Tours: Featuring tour operators that provide educational experiences about New Zealand's unique flora and fauna while ensuring minimal impact on the environment.
• Adventure Activities with an Eco Twist: Such as kayaking in Abel Tasman National Park, where operators adhere to strict environmental guidelines.

4. Cultural Sustainability

• Maori Eco-Tourism Ventures: Exploring options where travelers can learn about the Maori connection to the land in an environmentally respectful manner, such as Maori-guided walks in Whirinaki Te Pua-a-Tāne Conservation Park.
• Sustainable Wine Tours: Visiting organic and biodynamic wineries, especially in regions like Marlborough and Central Otago, where sustainable viticulture is practiced.

5. Voluntourism and Conservation Projects

• Opportunities for tourists to participate in conservation projects, such as tree planting, beach clean-ups, or volunteering at wildlife sanctuaries.

6. Responsible Travel Tips

• Offering advice on how travelers can make eco-friendly choices, from minimizing plastic use to respecting wildlife and natural habitats.

Eco-tourism in New Zealand isn't just about experiencing the breathtaking beauty of the country; it's about preserving that beauty for future generations. By choosing sustainable travel options, visitors can enjoy New Zealand’s natural wonders responsibly and ethically.

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Top 5 Ecotourism Attractions in New Zealand

Disclaimer: This post may contain affiliate links. All hosted affiliate links follow our editorial policies .

(The following is a guest post from Charli Moore of Wanderlusters . Follow her adventures with her photographer partner, Ben, via Facebook  and  Twitter . If you’re a blogger interested in guest posting on GGT, please email Editor-In-Chief Bret Love at [email protected].)

The dynamic geology of New Zealand  has long been a source of fascination for scientists. Straddling a tectonic fault line, the terrain which forms this country is peppered with volcanic, geothermal and seismic activity .

Once part of a much larger super-continent, New Zealand is the only terrestrial evidence of “Zelandia,” a predominantly submerged continent around half the size of neighbouring Australia . While New Zealand covers a relatively small proportion of this continental fragment, it hosts a varied array of ecosystems which have been moulded by the crushing forces of the colliding tectonic plates below.

New Zealand residents and visitors have a veritable natural playground on their doorstep. From the sub-tropical rainforests of the far north to the alpine ranges and vast glacial lakes  in the south, there’s an eco-adventure waiting at almost every turn. With so much on offer, I’ve narrowed down some of my favorite ecotourism destinations in New Zealand, each offering a unique insight into the history of this country’s legendary landscapes.

Aoraki/Mount Cook National Park  

Located deep in the heart of the Southern Alpine Range, Mount Cook (New Zealand’s highest peak at 12,316 ft) is one of 19 mountains within the surrounding national park.  A rugged landscape of rock and ice forged by continual tectonic movement below, this prehistoric landscape is littered with turquoise lakes, snow-capped mountains and gargantuan glaciers. Established as a national park in 1953, the park now incorporates 70,696 hectares of spectacular mountain terrain.

One of the park’s most prominent features is the Tasman Glacier . This 27km-long, 600m-deep sheet of ice has made light work of carving a path through the surrounding rock. An ever-changing work of natural art, the glacier has been trapped in a perpetual cycle of expansion and retreat for over 18,000 years. Sadly, the rate of retreat now far exceeds the rate at which new snow is compacted atop the accumulation zone, and so the once mighty ice sheet is slowly melting away.

Filled with tiny particles of rock which have been masticated over time by the crushing glacial forces, the melt water of the terminal lake is milky white. Visitors can get up close to icebergs which have broken off from the giant icy wall and floated out towards  Tasman Lake and, if very lucky, may even witness a section calving from the terminal face.

Poor Knights Islands Marine Reserve

At the edge of New Zealand’s continental shelf sit the Poor Knights Islands , the remnants of an eroded 4-million-year-old volcano. From the mainland, the islands may look mundane, but there’s a dark history to the region, not to mention an abundant marine environment below the waves.

Abandoned long ago, the Poor Knights are restricted from public usage. And not just due to protection for the native flora and fauna, but because of the Tapu , an ancient curse placed on the land by the last Māori tribe who lived there. It is said that a neighboring tribe slayed the inhabitants when their warriors were away on a hunting expedition. Upon returning, the Chief was so distraught at the loss of his people that he cursed the land and anyone who would dare disturb it.

But while the islands are off limits, the waters offshore have secured their position on many an eco-adventurer’s bucket list . Established as a marine reserve in 1981, Poor Knights has become one of the world’s top diving sites, offering those who descend into its depths a pristine marine environment and an architectural playground of volcanic rock to explore.

Wai-O-Tapu Geothermal Reserve

In the heart of the Taupo Volcanic Region sits the town of Rotorua, which is famous for its geothermal underbelly. There, sulphuric steam hisses from cracks in the pavement, and pools of boiling mud act as a water feature alternative in the gardens of many inhabitants. But just a few kilometers south of this often overcrowded tourist town lies the more sedate and environmentally aware Wai-O-Tapu Geothermal Wonderland .

An 18 sq km reserve owned by a Maori tribal group and administered by New Zealand’s Department of Conservation, Wai-O-Tapu encompasses the largest surface area of thermal activity in the Taupo Volcanic Zone. Showcasing 25 examples of Mother Nature’s phenomenal ability to sculpt and paint our earth, the 3km hiking trail will astound all who traverse its path. From geysers and hot springs to boiling pools of mud and hissing sulphuric craters, it’s a fairly amazing hike.

The reserve’s main feature is a gargantuan hot spring named The Champagne Pool , whose azure blue and bright orange hues  stand in vivid contrast against the surrounding brown dirt. Forged by a hydrothermal eruption over 700 years ago, it’s fed by a network of underground streams. At 62 meters deep and 65 in diameter, it’s the largest natural spring in the area.

Whakaari / White Island

Less than 50km from the coast of Whakatane lies White Island  (a.k.a. Whakaari), the only active sub-marine volcano left in New Zealand. The island was discovered in 1769 by Captain Cook, who noted the land mass, but– failing to identify its tempestuous heart– sailed right on past. Had he decided to go ashore, he would’ve been greeted by a lunar landscape of crystalline craters, sulphur- stained cliffs, and a noxious lake of vibrant colors.

A sealed crater increased seismic activity there during the early 1900s, leading to a series of landslides, which opened up part of the crater to a barrage of oceanic forces. This rocky outcrop is a windswept, arid environment with very little life present, but it is home to the largest colony of Gannets anywhere in the country. Their presence is all too evident from the droppings that make the island’s cliffs look like snow-capped peaks.

Since its last major eruption in 2002, the volcano has remained in a permanent state of unrest. Consequently, it offers those who dare step upon its unstable shores the opportunity to glean insight into the very beginnings of life itself.

Tongariro National Park

Established in 1887,  Tongariro National Park is a dual UNESCO World Heritage Area, which recognises both the diverse volcanic landscape and the spiritual and cultural heritage of the indigenous Maori tribes. The first area to be designated a national park in New Zealand, this is a place of extremes: From desert plateaus and active volcanoes to lush forests and snowy peaks , Tongariro offers adventurers an array of ecosystems to explore.

There are 3 volcanoes within the park– Tongariro, Ngauruhoe and Ruapehu – which form the southern limits of the Taupo Volcanic Zone. It’s also one of the best places to catch sight of the county’s endemic wildlife , such as North Island Robins, Fantails, Tui and, if you’re lucky, perhaps the rare K akariki (parakeet) or Karearea (falcon). It’s also possible to see New Zealand’s only native mammal, the short- and long-tailed Bat, thanks to efforts to conserve their natural habitat.

For those keen to explore the park’s varied landscape, there are numerous opportunities. Day hikers can gear up and walk the Tongariro Alpine Crossing , which crosses spectacular volcanic terrain. For those with a little more puff, the Tongariro Northern Circuit is a 43.1 km trek offering views of the active volcanic craters, steaming geothermal areas, brilliant blue lakes, and glacial valleys.

For those with a seriously hardy constitution, a 7–10 hour climb up the rugged slopes of Mount Ruapehu is a possibility during the summer months, but seek advice from the local information center before making the climb. Remember to come prepared, and always check the current conditions before you go.   –Charli Moore

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Sustainable Travel in New Zealand – Everything You Need to Know Before Going on Your New Zealand Vacation

With its stunning natural landscapes and varied locations throughout the North Island and South Island, New Zealand has so much to offer visitors. Tourism plays a huge part in New Zealand’s economy, but with so much incredible nature and wildlife to protect, it’s only natural ecotourism has increased in popularity over the past decade.

Ecotourism is something that appeals to tourists who are looking to experience a country’s natural beauty. While visiting the destination, sustainable travel aims not to disturb the land and to leave everything as you found it when you arrived. Today we are going to look at some of the unique initiatives for ecotourism in New Zealand, which can help you to plan a sustainable New Zealand vacation.

What Kind of Ecotourism Initiatives are there in New Zealand?

From the minute you arrive in New Zealand, you will understand they are extremely serious about ecotourism in New Zealand and protecting their land. In 2018, Tourism New Zealand launched The Tiaki Promise , which they encourage all visitors to New Zealand to follow during their trip.

The Tiaki Promise pledges to care for the land and sea during your sustainable New Zealand vacation and not leave any traces during your trip. It also mentions traveling slowly and respecting the culture of the country. It encourages visitors to adopt a certain mindset during their trip and travel with an open mind and heart.

When you arrive in the country’s airports, another key initiative is the thorough screening of luggage to ensure no animals, food, or plants are brought into the country which could destroy its ecosystem.

As a whole, New Zealand is a country that focuses on sustainability, and the New Zealand Emissions Trading Scheme encourages sectors, including tourism, to find new ways to cut back their emissions.

The Qualmark Responsible Tourism Operations program promotes ecotourism and sustainable travel through a rating scheme. When you are searching for a tourism or accommodation provider , you’ll see Gold, Silver, and Bronze ratings. To receive the top award, companies must have waste management programs and water conservation solutions in place.

What Kind of Ecotours Can Travelers Do in New Zealand?

There’s a lot to see and do on a trip to New Zealand, and many providers are now offering ecotours that allow you to experience the natural beauty of the country without causing any damage during your visit.

Learning more about the history and culture of New Zealand is essential for any visitor, and you’ll discover more about the Maori on an ecotour, who are the indigenous community in New Zealand. You can enjoy tours with a Maori guide, who will teach you about Maori legends and modern Maori life, which also benefits the country by using a local tour guide and boosting local employment. You’ll also be able to meet Maori artists and view their traditional artwork that’s been passed through generations, while contributing to the local economy during your trip. 

If you are looking forward to meeting some of the creatures that call the country home on your New Zealand vacation, the Department of Conservation offers tours around Tiritiri Matangi Island . This is a very successful conservation project working to protect endangered birds in the country. Abel Tasman National Park is a highlight for anyone visiting New Zealand. Awaroa Lodge is an ecolodge in Abel Tasman National Park which is often included in ecotours around New Zealand. You can enjoy a private tour around the lodge during your stay here, where they’ll share with you their recycling center, organic garden, and eco policies. Ecotourism in New Zealand is one of the quickest growing sectors within the tourism industry, and there are always new and exciting initiatives for travelers to the country. With a little prior planning, you’ll find creating a sustainable travel itinerary for New Zealand is very easy, and you’ll enjoy visiting the top locations in the country without leaving a trace on the land. Would you like to know more about eco-friendly travel? To receive inspiration direct to your email inbox, please click  here  and subscribe to the Ecotourism World newsletter!

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Eco-Tourism in New Zealand: Preserving Nature While Exploring

New Zealand, known for its breathtaking landscapes and diverse ecosystems, has become a global hotspot for eco-tourism. This enchanting country offers travellers the opportunity to immerse themselves in the beauty of nature while actively participating in its preservation. With an array of pristine national parks, stunning coastlines, and unique wildlife, eco-tourism in New Zealand is a captivating experience that combines exploration, conservation, and sustainability.

Discovering Sustainable Adventures

New Zealand's eco-tourism initiatives focus on providing sustainable adventures that minimize environmental impact. From hiking through the lush rainforests of Fiordland National Park to kayaking along the crystal-clear waters of Abel Tasman National Park, nature enthusiasts can engage in exhilarating activities while ensuring the preservation of delicate ecosystems.

Conservation and Biodiversity

One of the key pillars of eco-tourism in New Zealand is the preservation of its rich biodiversity. Visitors have the opportunity to witness remarkable species like the kiwi bird, Hector's dolphin, and the endangered yellow-eyed penguin. Guided tours and conservation projects allow travellers to actively contribute to the protection of these unique creatures and their habitats.

Sustainable Accommodations

In New Zealand, eco-friendly accommodations provide a perfect blend of comfort and environmental responsibility. From eco-lodges nestled in remote forests to sustainable resorts with innovative energy-saving practices, tourists can experience luxurious stays while minimizing their carbon footprint.

Indigenous Culture and Heritage

Eco-tourism in New Zealand also emphasizes the preservation and celebration of the country's indigenous culture and heritage. Visitors can engage in authentic experiences with Māori communities, learning about their traditional practices, storytelling, and connection to the land. This cultural immersion adds a deeper layer to the eco-tourism experience, fostering understanding and appreciation for the local way of life.

Responsible Travel Practices

Travellers in New Zealand are encouraged to practice responsible tourism by following guidelines that promote environmental preservation. This includes respecting wildlife, minimizing waste, supporting local businesses, and using eco-friendly transportation options. By adopting sustainable travel practices, visitors can contribute to the long-term preservation of New Zealand's natural wonders.

Volunteer Opportunities

For those seeking a more immersive experience, New Zealand offers numerous volunteer programs focused on conservation and ecological restoration. Participants can engage in activities such as tree planting, predator control, and habitat restoration, actively contributing to the protection and rejuvenation of the country's ecosystems.

Education and Awareness

Eco-tourism in New Zealand goes beyond providing a memorable experience; it also aims to educate and raise awareness about the importance of conservation. Interpretive centres, guided tours, and educational programs offer valuable insights into the country's unique ecosystems, fostering a deeper understanding of the need for preservation.

The Great Walks

New Zealand's Great Walks are a highlight for eco-tourists. These multi-day hikes traverse some of the country's most breathtaking landscapes, including Fiordland, Tongariro, and Abel Tasman. With well-maintained tracks and hut systems, these walks offer a remarkable opportunity to immerse oneself in nature while practicing responsible trekking.

Eco-tourism in New Zealand presents an ideal balance between adventure and sustainability. With its awe-inspiring landscapes, diverse wildlife, and commitment to preservation, this country provides a truly unique experience for nature lovers. By engaging in eco-friendly travel practices and actively participating in conservation efforts, visitors can ensure that future generations will continue to enjoy the pristine beauty of New Zealand's natural wonders. Embark on an eco-adventure and discover the magic of New Zealand, where nature preservation and exploration harmoniously coexist.

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• Apr 17, 2023

Top 5 Ecotourism Activities to Experience in New Zealand

Ecotourism is all about travelling sustainably. It aims to engage in nature-based activities while discovering natural and cultural values of the country. As such, there are a few distinguished activities that fall under ecotourism category. This post will focus on ecotourism that is common to New Zealand.

Birdwatching

Birdwatching involves observing various species of birds in their natural habitats. It is a popular activity among birders and bird enthusiasts.

Birdwatching in New Zealand is a popular and rewarding activity. It is often done at the bird-watching oriented tours and excursions. The country's unique avifauna includes many bird species. In a nearby park, you might hear a species like a tui singing as you pass . In conservations and in the wild there lives a flightless bird Kiwi.

The country has great landscapes: alpine forests, grasslands, coastal wetlands, subtropical rainforests. This provides opportunities to observe a wide variety of birdlife.

The kiwi, kea, tui, kakapo, and famous albatross are some of the most sought-after bird species to see in New Zealand. Among the honeyeater's family, here are the iridescent Tui and NZ bellbird . Among endemic parrots, the ground dwelling kākāpō and the alpine dwelling kea are two popular species. The New Zealand kākā is a native forest parrot species. while the eastern rosella and the sulphur-crested cockatoo aare two Australian introduced parrot species. These species live in cities like Auckland.

Apart from Tui, the two Australian parrot species and the bellbird, there are other species found in cities and gardens. These are Pupuke, common diving petrel, Kererū or NZ wood pigeon, grey warbler, fantail, silver eye and some other species.

There are many bird sanctuaries and reserves in New Zealand. These include the Tiritiri Matangi Island and the Orokonui Ecosanctuary. They offer fantastic possibilities for birdwatching.

Overall, for those who enjoy the outdoors and birds, birdwatching in New Zealand is a must-do activity. It provides a special chance to observe and appreciate the nation's abundant and varied avifauna.

Whale Watching

There are two locations in New Zealand that are popular for whale watching: Kaikoura on the South Island and the Bay of Islands on the North Island. Kaikoura, a coastal town also known as 'whale capital', provides large whale watching opportunities.

The submarine landscape in Kaikoura is full of underwater canyons. It's also a place where the warm current from the north meets colder current from the south. This causes nutrients to float up from the deep to the surface, feeding plankton, krill, dolphins and whales.

What makes it special about whale watching in Kaikoura is the presence of the giant Sperm Whale, the world's largest carnivore. Its name derives from a semi-liquid, waxy substance found within the whale's head. The substance was a prime target of the whaling industry, and was used in oil lamps, lubricants and candles.

Bay of Islands, an area on the east coast of the Far North District of the North Island, is another place frequently visited by Orcas and Bryde's whales. Long-finned pilot whales, humpback whales and blue whales can also be seen.

Whale watching is an important eco-tour in New Zealand. Advocating whale-watching over whale-hunting entails larger economic benefits. Protecting marine mammals by law in New Zealand improved their recovery state.

Trekking and Hiking

It's a great way to experience nature by walking through forests, hills, and mountains, and learning about local flora and fauna.

As the nation offers a broad range of landscapes, hiking in New Zealand is a popular and satisfying pastime.

Many of New Zealand's hiking routes are overseen by the Department of Conservation (DOC), which keeps them in good condition. The DOC has also created a number of Great Walks. These are multi-day excursions through some of the most breathtaking natural scenery in the nation. The Milford Track, Kepler Track, and Routeburn Track are a few of the most well-known Great Walks.

In addition to the Great Walks, New Zealand boasts a large selection of additional hiking trails . These range from quick, straightforward hikes to strenuous, multi-day treks. The Tongariro Alpine Crossing, Abel Tasman and Mount Aspiring National Parks are great examples.

Visiting Natural Sites

The culture and tradition of New Zealand place a high value on natural and cultural places of interest. In New Zealand, there are lots of interesting sites to visit. Botanic gardens , museums, geothermal pools, skyscrapers, all are present in New Zealand.

The Auckland SkyTower is the ideal location to take in expansive views of the largest metropolis in the nation. From here you can see the Rangitoto Volcano, North Shore region, West Mountains, South Regions and East Coromandel. Several urban mountains can also be seen such as Three Kings Mountain, Mount Albert, Mount Eden and One Tree Hill.

The most visited waterfalls include the North Island's Karakariki Waterfall, Wairinga Veil Falls and Pokeno Waterfall. Oakley Creek Waterfall is another noteworthy waterfall that is the largest urban waterfall in New Zealand. There are several waterfalls in the South Island as well. These include Diana Falls, Bowen Falls, Small Drinda Waterfall, and Falls Creek.

Among geothermal pools and spas here are Grandeur Thermal Spa Resort, Secret Spot Hot Tubs Rotorua, and Wai Ora Lakeside Spa Resort. The North Island also has Parakai Springs Lodge, The Lost Spring, and Waiwera Thermal Resort & Spa.

Overall, there are many natural sites to visit in New Zealand.

New Zealand is a great place for stargazing due to its southern location and low light pollution. The country has a range of dark sky reserves and observatories that offer breathtaking views of the night sky.

The Aoraki Mackenzie International Dark Sky Reserve is one of the best stargazing locations in the world. It is situated in the central South Island of New Zealand. The reserve covers over 4,300 square kilometers and has almost no light pollution, making it an ideal location for viewing the stars.

In addition to the Aoraki Mackenzie Reserve, there are other places in New Zealand that are great for stargazing. These are the Great Barrier Island, Stewart Island, and the Southern Lakes region. Many of these locations have dedicated observatories or astronomy tours. They allow visitors to experience the night sky in a unique and immersive way.

New Zealand's stunning landscapes make for a dramatic backdrop for stargazing. It is definitely a destination worth considering for your next stargazing adventure.

Other Ecotourism Activities

Kayaking and Canoeing. Tourists can enjoy the tranquil surroundings while exploring waterways and seeing aquatic life.

Cycling. New Zealand's scenic backroads and trails offer a great way to explore the country's countryside. Popular routes include the Otago Central Rail Trail and the Alps 2 Ocean Cycle Trail.

Sailing and boating. New Zealand's coastal waters are a playground for sailors and boaters. Popular destinations include the Bay of Islands, the Marlborough Sounds, and the Hauraki Gulf.

Horse riding. Horse riding is a popular way to explore New Zealand's countryside. Options range from leisurely treks to multi-day adventures. Popular destinations for horse riding include the Dart River Valley and the Waimakariri River.

Snorkelling and Scuba Diving. Tourists can explore marine life, coral reefs, and underwater caverns.

Camping. A fantastic way to see New Zealand's breathtaking natural beauty is to go camping there.

Cultural Tours. This entails travelling to nearby communities, taking an interest in their customs, traditions, and way of life.

Sustainable Farming Tours. Visits to farms that engage in sustainable agriculture are part of this as well as education about farming methods and exposure to regional cuisine and culture.

Eco-friendly Accommodations. Visiting eco-friendly places to stay, such as eco-lodges, treehouses, and camping grounds. The places are built using sustainable materials and techniques. They encourage responsible tourism.

Volunteer Programs. Volunteering is a great way to take part in conservation efforts. It is a good way to learn many skills, including sustainable and organic food growing, cattle raising, pest control and gardening. The programs vary and often include re-growing greenery, planting trees, eradicating pests and assisting in wildlife restoration.

Final Thoughts

Nature has been and continues to be home and shelter to many beautiful things, from birdwatching to flower and plant hunting. Particularly in the case of New Zealand. Fish and other sea life, as well as other creatures and vegetation, are among New Zealand's abundant natural resources. New Zealand is one of the most popular tourist destinations because of the abundance of reserves, parks and recreational areas. There will undoubtedly be times when you'll want to get some fresh air and take in the sights of the cliffs , mountains, and sea.

You might occasionallybe moved by the natural beauty of flowers, plants, fruit, animals, and other natural things. You might be in the middle of a meadow, taking in the grass, herbs, and all kinds of flora. Or perhaps you should go hunting and take a prey. You are in charge of deciding what you will do outside. Whether you are a botanist or a casual traveler, you will undoubtedly discover an ecotourism activity that you adore.

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Top 5 Ecotourism Destinations in New Zealand

What is Ecotourism?

Aoraki mount cook national park, wai-o-tapu thermal wonderland, fiordland national park, poor knights islands marine reserve.

Ecotourism is a type of sustainable travel that supports the conservation of the environment and the well-being of local people. By choosing ecotourism destinations, you can enjoy the beauty of nature while minimizing your environmental impact and supporting local communities. New Zealand is a country renowned for its stunning landscapes, diverse ecosystems, and commitment to conservation, making it an ideal destination for ecotourism enthusiasts. In this article, we will explore the top ecotourism destinations in New Zealand, taking you on a journey through some of the most breathtaking and unique ecosystems on the planet.

Ecotourism in New Zealand offers a diverse range of experiences, from exploring ancient forests and admiring unique wildlife, to participating in cultural activities and learning about the country’s rich history. By choosing to visit these destinations, you are not only contributing to the protection of these special places but also supporting the local communities that rely on tourism for their livelihood. So, pack your bags, grab your camera, and let’s embark on an unforgettable journey through the best ecotourism destinations in New Zealand.

To ensure that your trip is as eco-friendly as possible, consider using local guides, staying in eco-friendly accommodation, and participating in conservation projects during your stay. This way, you can fully immerse yourself in the beauty of New Zealand’s natural wonders while leaving a positive impact on the environment and local communities.

Aoraki Mount Cook National Park, located in the heart of the Southern Alps, is the perfect destination for nature lovers and adventure seekers alike. Home to the highest peak in New Zealand, Aoraki Mount Cook, this national park offers breathtaking alpine landscapes, glacier-carved valleys, and a diverse range of flora and fauna. The park is a haven for hiking enthusiasts, with over 23 trails ranging from short walks to challenging multi-day treks.

While exploring the national park, you will witness the dramatic beauty of the Southern Alps and have the opportunity to spot some of New Zealand’s unique alpine flora and fauna. Keep an eye out for the rare and endangered Kea, the world’s only alpine parrot, and the striking Mount Cook Lily, which can only be found in this region. By visiting Aoraki Mount Cook National Park, you are supporting the conservation efforts of the Department of Conservation, which manages the park and works to protect its fragile ecosystems.

In addition to hiking, there are plenty of other activities available within the park, such as stargazing, scenic flights, and glacier exploration. The Aoraki Mackenzie International Dark Sky Reserve offers some of the best stargazing opportunities in the world, with minimal light pollution and clear skies providing the perfect conditions for viewing the night sky. For a truly unforgettable experience, consider booking a guided tour with a knowledgeable local guide who can share insights into the park’s unique ecosystem and Maori cultural history.

Wai-O-Tapu Thermal Wonderland, located just outside of Rotorua, is one of the most unique and fascinating ecotourism destinations in New Zealand. This geothermal wonderland features an array of stunning natural attractions, including bubbling mud pools, steaming fumaroles, and vibrant, mineral-rich hot springs. The park is home to the famous Champagne Pool, a striking hot spring with a vivid orange rim, and the Lady Knox Geyser, which erupts daily, reaching heights of up to 20 meters.

The geothermal activity at Wai-O-Tapu has been shaping the landscape for thousands of years, creating a truly unique and otherworldly environment. A visit to this ecotourism destination provides an opportunity for you to learn about the geological history of the area, as well as the importance of geothermal activity in Maori culture. Guided tours are available, offering an in-depth insight into the park’s features and history.

By choosing to visit Wai-O-Tapu Thermal Wonderland, you are supporting the ongoing conservation efforts of the park, which works to protect and preserve this unique geothermal environment. To ensure that your visit has the least environmental impact possible, be sure to stay on designated pathways, and never touch or disturb any of the park’s features. Remember, take only photos and leave only footprints.

Located on the east coast of the South Island, Kaikoura is a small coastal town with a big reputation for its incredible marine life and stunning landscapes. With the Seaward Kaikoura Mountains as a backdrop and the Pacific Ocean at its doorstep, Kaikoura offers a unique and picturesque setting for your ecotourism adventure. The town is internationally renowned for its whale watching opportunities, with sperm whales, orca, and humpback whales all frequenting the waters off the coast.

In addition to whale watching, Kaikoura is home to a variety of other marine life, such as fur seals, dolphins, and seabirds, making it a nature lover’s paradise. Several eco-friendly tour operators offer guided boat tours, giving you the opportunity to get up close and personal with these incredible creatures while minimizing your environmental impact. By choosing an eco-friendly tour, you are supporting the ongoing conservation efforts in the area and ensuring the protection of these magnificent animals for future generations to enjoy.

Kaikoura is not just about marine life; the town also offers a range of other ecotourism activities, such as hiking, birdwatching, and cultural experiences. The Kaikoura Peninsula Walkway provides stunning coastal views and the opportunity to spot native wildlife, while the Maori Tours Kaikoura offers a unique insight into the rich cultural history of the area. No matter your interests, Kaikoura is sure to leave a lasting impression on your ecotourism journey.

Fiordland National Park, located in the southwest corner of the South Island, is one of the most remote and pristine wilderness areas in the world. Covering over 1.2 million hectares, this vast and rugged landscape features dramatic fiords, towering mountains, and ancient rainforests, making it an ideal destination for ecotourism in New Zealand. The park is home to several iconic natural attractions, such as Milford Sound, Doubtful Sound, and the world-famous Milford Track.

Hiking is one of the best ways to explore the breathtaking beauty of Fiordland National Park, with numerous trails available, ranging from short walks to multi-day treks. While walking through the park, you will be immersed in the lush, primeval forests and witness the power of the countless waterfalls cascading down the mountainsides. Keep an eye out for some of New Zealand’s rarest and most endangered species, such as the takahe, kakapo, and Fiordland crested penguin, which call this unique environment home.

In addition to hiking, Fiordland National Park offers a range of other ecotourism activities, such as kayaking, birdwatching, and scenic flights. For a truly immersive experience, consider booking a guided tour or staying in one of the park’s eco-friendly lodges. By visiting Fiordland National Park, you are supporting the conservation efforts of the Department of Conservation, which works tirelessly to protect and preserve this incredible wilderness for future generations.

Located off the coast of Northland, the Poor Knights Islands Marine Reserve is a world-renowned diving destination, offering a unique underwater experience for ecotourism enthusiasts. The marine reserve encompasses a group of islands with a diverse range of marine habitats, including kelp forests, sponge gardens, and underwater caves, providing a home for over 1250 species of marine life. The reserve is protected and managed by the Department of Conservation, making it an ideal ecotourism destination for those who want to experience the beauty of the ocean while supporting conservation efforts.

Diving in the Poor Knights Islands Marine Reserve is an unforgettable experience, with crystal-clear waters and an abundance of marine life. The reserve is home to several unique species, such as the endemic Poor Knights wrasse, and the maomao, a type of fish found only in New Zealand waters. Snorkeling is also a popular activity, allowing you to explore the shallower waters and admire the vibrant and colorful underwater world.

If diving is not your thing, there are plenty of other ecotourism activities available on the islands, such as birdwatching, kayaking, and exploring the ancient Maori history of the area. The Poor Knights Islands have a rich cultural history, with evidence of Maori settlement dating back over 800 years. Guided tours are available, providing an insight into the unique cultural heritage of the area.

New Zealand is a country that truly embodies the spirit of ecotourism, with its commitment to conservation, stunning landscapes, and unique ecosystems. By choosing to visit these top ecotourism destinations, you can experience the beauty of nature while supporting the protection and preservation of these special places. Whether you are hiking through ancient forests, exploring the underwater world, or immersing yourself in Maori culture, New Zealand offers a diverse range of ecotourism experiences that will leave a lasting impression on your journey.

Remember, when traveling to these ecotourism destinations, it is essential to be mindful of your environmental impact. By choosing eco-friendly tours, staying in sustainable accommodation, and supporting local conservation efforts, you can ensure that your trip has a positive impact on the environment and local communities. Let’s all do our part in protecting and preserving these magnificent places for future generations to enjoy.

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Sustainable Travel & Ecotourism in New Zealand

New Zealand has a long-established reputation for being "clean and green," and Tourism New Zealand's 100% Pure New Zealand brand campaign has reinforced that. It goes without saying that tourism in this country is largely shaped by the uniqueness of our environment and culture, and as the major contributor to the nation's economy, it is vital that all New Zealanders have a genuine desire to ensure its future.

No surprise, then, that ecotourism is now the fastest growing sector of New Zealand's tourism industry. Everyone is jumping on the sustainable tourism bandwagon, and while most are driven by genuine altruistic motives, the cynic in me suspects many are becoming "green-rated" as a marketing ploy, without backing up their claims of being ecofriendly with anything beyond tokenism.

In light of the worldwide focus on sustainability issues, it is apt that New Zealand takes a second look at itself. Despite all those "clean and green" claims, the country has long been a poor performer in industrial and agricultural waste management and recycling. That is changing fast. Farmers are developing cutting-edge technology to improve dairy farm effluent management; industries are being forced to comply with new waste management regulations aimed to help clean up our waterways; and businesses across-the-board are taking a lively approach to pest and weed control, reforestation, and the restoration of prime ecological environments. Tourism operators and organizations are also working much more closely with central and local governments to address concerns about waste disposal associated with campers and motor homes, and tourists' accessibility to local recycling programs. In short, there has been a groundswell of interest in sustainability measures, and there is now an expectation that business operators will put their best foot forward -- especially in the tourism arena.

Leading the charge is Tourism New Zealand, with its unique approach to sustainability based on the traditional Maori principles of  manaakitanga  (hospitality) and kaitiakitanga  (guardianship) - welcoming visitors while protecting and managing our culture and environment. Its Tourism Strategy 2015 is based on a whole New Zealand approach that will see increasing numbers of sustainability initiatives put into action over the coming few years. This includes initiatives like the New Zealand Emissions Trading Scheme, which aims to encourage all sectors of the economy, including tourism, to find smart, efficient ways to cut back their emissions. A transport strategy will focus on creating a sustainable transport network throughout the country.

Already in place is the Qualmark Responsible Tourism Operations program, a partnership between Tourism New Zealand and the New Zealand Automobile Association. While the system does have its detractors (with negativity focused on the nature of its rating system), it has gone some way toward tidying up New Zealand's accommodations sector. In terms of sustainability and ecotourism, it must be said that some rating system is better than no rating system. You'll now find many tourism providers boasting about having a Qualmark Enviro-Gold, -Silver, or -Bronze rating - so many, in fact, that it's hard not to suspect some of the motives behind this huge rush to sign on. Businesses performing at the top level of this rating system, though, will be energy efficient and will have active waste management and water conservation practices, and will be taking part in conservation initiatives and community activities. It is largely thanks to this integrated quality and environmental tourism performance assurance system - the first of its kind in the world - that New Zealand was voted Overall Winner and Best Destination in the Virgin Holidays Responsible Tourism Awards in London in 2008. The judges recognized Qualmark Green as one of New Zealand's most important achievements in responsible tourism.

New Zealand's Environmentally Sustainable Tourism Project is another worthy of attention. Jointly run by the Ministry for the Environment and the Ministry of Tourism, it established six regional tourism charters committed to the sustainable practices laid down in Tourism New Zealand's sustainable strategy. Enterprise Northland, Destination Rotorua, Tourism Bay of Plenty, Latitude Nelson, Lake Wanaka Tourism, and Venture Southland/Destination Fiordland all work toward improving the environmental performance of participating tourism operators. You can find all members signed up to these charters by asking at the appropriate regional visitor centers.

Increasing numbers of New Zealand businesses are also becoming Green Globe Benchmarked or Green Globe Certified. Green Globe is based on Agenda 21, a comprehensive plan of action regarding sustainable development endorsed at the United Nations Earth Summit in 1992. There are currently Green Globe participants in more than 50 countries around the world. A tourism operation can only use a Green Globe logo once it has been measured to be above the benchmarking base-line performance level. The Green Globe website (www.greenglobeint.com) lists New Zealand operations affiliated with the program.

Recycling generally has taken on a new impetus in New Zealand in the last 2 years. Every major city's rubbish collection program now has separate bins for paper and recyclable goods, organic waste and nonrecyclable matter; and national parks and public areas are well-equipped with rubbish bins. Recycling within hotels (for guests) is much less common. Many hotels have instituted sustainable practices but that doesn't usually extend to providing recycling bins within guest rooms. I suspect that will change as pressure on the environment continues. I've provided a separate box listing a number of accommodations and tourism providers that I think are approaching the matter of sustainability with commitment and integrity.

While sustainable tourism operations and community initiatives are increasingly common in New Zealand, there are very few restaurants totally committed to organic menus. That said, increasing numbers of chefs are sourcing organic meats and other ingredients to include in their menus. Organic produce is much more widely available in New Zealand now, but it is still more highly priced - sometimes ridiculously so. Even the huge groundswell of farmers' markets throughout the country has done little to lower the price of genuine organic produce. So if you order organic, expect to pay more.

One of the most exciting aspects of sustainability in New Zealand has been the huge growth in volunteer projects with a sustainability focus. In short, there are numerous opportunities to sign on for replanting programs, track and walkway building projects, native bird-breeding programs, pest trapping in national parks, working on organic farms, and more. This is an excellent way to give your holiday a meaningful edge that will be rewarding for both yourself and New Zealand's unique environment.

You can help even more by flying here with our national airline,  Air New Zealand.  Not only did they carry out the world's first commercial aviation test flight using a sustainable second-generation biofuel derived from the plant  Jatropha curcas,  they also have an active carbon offset program, which allows customers to make a donation to the Air New Zealand Environment Trust.

Some Sustainable Properties in New Zealand

Following is a selection of properties that have either attained Green Globe benchmarking, a Qualmark Enviro rating, or both. Throughout the guide I have also noted the properties and tourism operators who have a commitment to sustainable practices.

Bethells Beach Cottages

Braemar on Parliament Street

The Great Ponsonby Arthotel

Langham Hotel Auckland

SKYCITY Grand Hotel

Northland & Coromandel

Base Pipi Patch

Carrington Resort

Colleith Lodge

Villa Toscana

Waikato & Bay of Plenty

Kamahi Cottage

Novotel Tainui

Ridge Country Retreat

Rotorua & Tongariro National Park

Bayview Chateau Tongariro

Maruata Rotorua

Peppers on the Point

Treetops Lodge & Estate

Gisborne & Hawke's Bay

The County Hotel

Knapdale Eco Lodge

The Flying Fox

Bolton Hotel

InterContinental Wellington

James Cook Hotel Grand Chancellor

Mount Victoria Homestay

Abel Tasman Lodge

Abel Tasman Ocean View Chalets

Awaroa Lodge

Shelbourne Villa

Christchurch & Canterbury

The Classic Villa

The Marque Christchurch

Wilderness Lodge

The Worcester of Christchurch

Breakers Boutique Accommodation

Chelsea Gateway Motor Lodge

Te Waonui Forest Retreat

Wilderness Lodge Lake Moeraki

Edgewater Resort

Lime Tree Lodge

Maple Lodge

Wanaka Springs

Whare Kea Lodge

Hermitage Hotel

The Heritage

Queenstown Top 10 Holiday Park Creeksyde

The Rees Hotel & Luxury Apartments

Remarkables Lodge

Fiordland & Southland

Fiordland Lodge

The Lodge at Tikana

Stewart Island

Stewart Island Lodge

Nisbet Cottage

Note : This information was accurate when it was published, but can change without notice. Please be sure to confirm all rates and details directly with the companies in question before planning your trip.

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31 Ways to Travel More Sustainably in New Zealand

Nz pocket guide is 10 years old. thank you for trusting us with your trip for over a decade, how to travel more sustainably in new zealand: tips for an eco-friendly trip.

New Zealand is home to some of the most stunning natural landscapes in the world. If you’re not already environmentally conscious, then you certainly will be after you’ve seen some of the amazing landscapes and wildlife that are well worth protecting. New Zealand certainly has a way of awakening the inner eco-warrior. Get a headstart on treating New Zealand and the planet with a little more care by following our tips for travelling more sustainably in New Zealand.

Sustainable Destination and Planning Tips

1. travel in the low season to prevent overtourism.

The low season offers a sustainable, cheaper and uncrowded travel experience in New Zealand. Book your trip in June , July and August to save money and help preserve New Zealand. Check out more benefits of travelling in the low season in our 13 Reasons to Travel in the Shoulder and Off-Season in New Zealand .

2. Spend Less Time or Avoid Overly Touristic Spots

Many tourist hotspots in New Zealand are only served by small neighbouring towns or settlements. Avoid spending too long in those small towns to reduce the strain on their infrastructure. Check out some lesser-visited yet awesome destinations in the 10 Most Secret Places in New Zealand .

3. Stay Longer to Make the Most of Your Carbon Footprint

It is no secret that your flight to New Zealand will have the largest carbon impact on your trip. Consider extending your stay in New Zealand (or waiting until you can) to make up for the heavy environmental cost of your flight. Plan a longer trip with the help of our  New Zealand in 3 Weeks: Road Trip Itinerary and  New Zealand in a Month: Road Trip Itinerary . Travellers aged 18 to 30 can even enjoy a year here on a working holiday visa .

Low-Waste Packing Tips

4. pack reusable items.

Resuseables, such as metal straws, water bottles and tote bags, can help save dozens of plastic from going into landfills. By packing your own (and making sure you use them), you’ll help reduce the need for single-use items in your trip and keep your waste to a minimum.

5. Use Shampoo Bars Instead of Your Hotel’s Shampoo Bottles

Shampoo bars are both a great way to save money on haircare and reduce the amount of plastic used. Plus, this will also help you avoid the use of mini-toiletries in your accommodations that are extremely plastic-inefficient.

6. Take Your Rubbish with You

When hiking in New Zealand, avoid littering by packing a small bag to take your rubbish with you. For the rest of your trip, know that aerosol sprays and batteries, for example, are not properly recycled in New Zealand, so take them back home where you are more likely to recycle them properly.

7. Pass On or Return Brochures, Guides and Maps

Travel pamphlets and brochures are everywhere in New Zealand and many of them are super useful. On departure, what about leaving them behind in your accommodation’s lobby, for example, so they are used a second time?

Sustainable Transportation Tips

8. fly less; use bus, car or train.

Once in New Zealand, consider avoiding flights so you can make the most of the scenery and reduce your carbon footprint. Plus, New Zealand is a country made for road trips with thousands of hidden gems to discover by car, or better, by bus! Check out our full guides on How to Travel Around New Zealand in an Electric Car and  How to Travel by Bus in New Zealand .

9. Offset the Carbon Cost of Your Flight

Pretty much every airline offers options to offset the carbon footprint of your flight. It’s only a few dollars but can do miracles! If you are after a more comprehensive carbon offsetting solution, however, look into myclimate.org or flygrn.com that offer great options.

10. Use Shuttles or Buses Instead of Taxis

Not only will using shuttles or buses save you money, but it will reduce the amount of gas used per passenger. Most airport shuttles offer quick door-to-door services while most airport buses will get you to the city centre. Learn more about your airport transfer options in the Cheapest Airport Transfer Options for Auckland Airport .

11. Non-Stop Flights are More Eco-Friendly

It is no secret that flying direct can save you a lot of time. But did you know that it also results in a lower carbon footprint? Making your total flight time shorter reduces the carbon footprint of your trip and we’re all better for it. Check out where you can take direct flights to New Zealand from in A Beginner’s Guide to Getting to New Zealand .

Eco-Friendly Tips for Staying in New Zealand Accommodations

12. pick eco-accommodations.

Many New Zealand accommodations make a significant effort to offer their clientele a more sustainable stay. By picking accommodations that positively impact their surroundings, you’ll turn your trip into something good for you and the planet.

13. Take Showers Instead of a Baths

New Zealand’s resources are stretched thin especially during the busy (and drier) summer season . By switching from bath to shower, you’ll use up to two-thirds less water and reduce the strain on our limited resources.

14. Hang-Dry Your Towel to Save on Hotel Laundries

Hotel laundries are notoriously heavy on chemical detergent and water usage, so consider keeping your towel for a couple of days. All you’ve got to do is to hang your towel to dry instead of leaving it on the floor; the housekeeping staff will get the message.

15. Turn Off the Light, TV and A/C in Your Hotel Room

Hotel rooms can be heated or cooled down in a matter of minutes so there’s no need to let the air-con work all day. Before heading out, do a quick check around your room and turn off all the appliances to help decrease the power consumption of your stay.

16. Close Your Windows When Using the A/C in Your Hotel

Air-conditioning machines have to work extra hard when set in larger spaces… And there is no larger space than the New Zealand outdoors! Make sure to keep your doors and windows closed when cranking up the A/C in your hotel room. It will significantly reduce your power usage.

17. Use Your Room’s “Do Not Disturb” Sign

Avoid unnecessary cleaning and chemicals by placing the “Do Not Disturb” sign on your room’s door. This way, it will not be cleaned daily. Some hotels even offer rewards for guests doing this, such as breakfast discounts, for example.

18. Bring Your Own Soap and Travel Soapbox

Instead of using mini-toiletries in hotels that are extremely plastic-inefficient, use your own soap (and reusable soapbox for easy travel)! Not only will it reduce waste, but it means that you can stick to your loved and trusted brand and avoid any nasty surprises.

19. If Using Hotel Amenities, Take Any Leftovers with You

If you choose to use the mini-toiletries included in your hotel room, take them with you when you leave. No matter how much of it you have used, it will be discarded by the housekeeping staff and that’d be a shame.

20. Try Backpacker Hostels

It is no secret that having more people in one room creates less of an environmental impact, so what about giving a shot to hostels? You can even book a full room for your whole party and have a holiday style stay. Plus, you’ll be able to use the communal facilities to cook an epic meal. Find out more about hostels in A Beginner’s Guide to Backpacker Hostels .

21. Use the Free Food Shelf in Your Accommodation

If you are choosing to stay in hostels, holiday parks or holiday homes when travelling, you can help reduce waste and get a free meal at the same time. Leave your leftover ingredients behind and help yourself to half-full packs of pasta, rice or bread in exchange. Good for your wallet; good for the planet!

Ecotourism Activities in New Zealand

22. choose eco-tours.

Many New Zealand operators make a significant effort to offer travellers a more sustainable experience. By picking tour operators that positively impact their surroundings, you’ll turn your trip into something good for you and the planet.

23. Avoid Exploitative Animal Experiences

If you too believe that wildlife should not be for sale, choose one of New Zealand’s many ethical wildlife experiences rather than a zoo. New Zealand has a fantastic array of wildlife that can be seen from a respectful distance in their natural habitat. Check out some recommendations in  10 Best Wildlife Activities in New Zealand .

24. Think About the Impact of Your Souvenirs

Many souvenirs found in New Zealand are not local and have been shipped from all over the world to be packed and transported back into your country. Pick locally made souvenirs and sustainable gifts rather than, well, plastic tatt.

25. Take in the Scenery

Going on a hike and relaxing by the beach are not just some of the most memorable experiences in New Zealand, but they are also some of the most sustainable. The scenery in New Zealand is, arguably, the country’s biggest selling point so why not enjoy it without the fluff of, say, a helicopter tour?

26. Explore a Destination by Bike

How about taking in the stunning New Zealand scenery by cycling for a day? It will help you stay fit, enjoy the pure New Zealand air, and lower your carbon footprint. It’s a simple yet memorable way to sightsee that will make your trip even greener. Get inspired by the  10 Best Bike Trails on the North Island and  10 Best Bike Trails on the South Island .

27. If You See Some Litter, Pick It Up

Not all travellers and locals are mindful and some even carelessly litter along the remotest tracks of New Zealand’s pristine national parks. If you see some litter, pick it up and dispose of it properly. This will help keep New Zealand green and potentially save some curious wildlife from choking. For more ways to travel more sustainably while in the New Zealand wilderness, check out the 10 Ways to Protect New Zealand’s Forests .

28. Stick to the Marked Trails and Paths

When exploring New Zealand’s national parks, it is important to stick to the trails to protect rare and fragile ecosystems that thrive off the path. For example, some large tree species have shallow root systems that can easily be damaged. A simple step in the wrong spot can take years to repair.

Sustainability Tips in New Zealand for Food and Eating Out

29. do not be afraid to say “no” to plastic in cafes.

Many cafes and eateries in New Zealand still use plastic straws and utensils. Don’t be afraid to say no to them and use your own reusable alternative (or, you know, simply drink from the cup). Our team does this regularly and we never receive as much as a bad look.

30. Eat Local

When travelling, there’s no need to have the same imported treats from home. Try something local! Fresh locally sourced ingredients are better for the planet. Plus, you’ll hardly regret trying some of the local delicacies. We guarantee it! Check out some local eats in the  25 Foods You Have to Try in New Zealand .

31. Try New Zealand’s Vegetarian or Vegan Food

Travelling is a great opportunity to try new things. You may have heard that plant-based food is easier on the planet, so why not give a shot at a vegetarian meal or two during your trip? You may discover something new and delicious. Plus, it will help reduce your impact in a multitude of ways.

More About Ecotourism and Travelling Sustainably in New Zealand

That’s it for our official list of tips on ways to travel more sustainably in New Zealand but is by no means the end of our eco-advice! Check out these other guides for the eco-conscious traveller:

• Be Green When Travelling in New Zealand
• 7 Ways to Protect New Zealand’s Lakes and Rivers
• 10 Ways to Protect the Ocean When Travelling
• 10 Ways to Protect New Zealand’s Forests
• Voluntourism in New Zealand

And don’t forget our general NZ tips in the 31 Tips for Travelling in New Zealand and  The Best Travel Guide to New Zealand .

The information in this guide has been compiled from our extensive research, travel and experiences across New Zealand and the South Pacific, accumulated over more than a decade of numerous visits to each destination. Additional sources for this guide include the following:

• Tourism New Zealand (General travel advice - Updated [2024])
• Immigration New Zealand (Visa and immigration advice - Updated [2024])
• New Zealand Customs Service (Customs and Biosecurity - Updated [2024])
• New Zealand Traveller Declaration (NZTD online platform - Updated [2024])
• Tiaki Promise (Care for people place and culture - Updated [2024])
• Safe Travel (NZ travel advisories - Updated [2024])
• Stats NZ (Statistics and travel data - Updated [2024])
• Waka Kotahi NZ Transport Agency (Road and transport tips - Updated [2024])
• DriveSafe (Road safety - Updated [2024])
• Council websites and freedom camping maps (Local travel advice region by region - Updated [2024])
• AdventureSmart (Know before you go - Update [2024])

Our editorial standards : At NZ Pocket Guide, we uphold strict editorial standards to ensure accurate and quality content.

About The Author

This article has been reviewed and published by Laura, the editor-in-chief and co-founder of NZ Pocket Guide. Laura is a first-class honours journalism graduate and a travel journalist with expertise in New Zealand and South Pacific tourism for over 10 years. She also runs travel guides for five of the top destinations in the South Pacific and is the co-host of over 250 episodes of the NZ Travel Show on YouTube.

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• Where we Tour

We explore predominantly by bike and foot while also travelling in modern vehicles that are stringently tested and meet or exceed all the required emission standards. Modern buses mean low emission and less fuel required.

Wherever possible we use camps and activity operators that are locally owned to ensure that money spent stays in the local community.

Recycling encouraged and systems in place. Waste, recycling and composting bins are provided on board and at the various camp sites and stops that we make along the route.

All our guides take responsibility for ensuring that the guests understand the nature of the environment that they are in and minimise the impact that they may have, this includes instructing travellers not to pick wildflowers and plants.

Shopping for meals is undertaken by our experienced guides who are committed to minimising waste with a focus on Zero Food waste policy – smart shopping, portion cooking by only purchasing as much as needed while also focussing on no unnecessary packaging. Local produce is bought fresh daily whenever possible near to where we will be based.

Cooking is done for the entire group minimising the amount of energy used per head.

We encourage the reduction of plastic and make available for purchase personal reusable water bottles and coffee cups.

We focus on saving water, energy and the environment leaving no litter and keeping all water sources clean, leaving campsites clean or cleaner than we find them. We also use environmentally friendly cleaning products.

All travellers are made aware of our responsible travel policy pre-trip. 

Building powered lighting minimal and has been changed over to LED.

We focus on reduced paper waste by removing the need to print documents, tickets etc with an improved electronic reservations system. Waste is recycled whenever possible.

Investment & Enhancement of Operating Environment is covered by the following initiatives:

Unlike many other tour operators, we are a New Zealand based and New Zealand owned company. We employ local New Zealand staff and profits are retained in New Zealand and taxes paid here. Flying Kiwi actively demonstrates that we are engaging in the following:

- Energy efficiency - Conservation initiatives - Waste management - Community activities - Water conservation

Through annual and access fees to national park authorities we contribute essential revenue to the protection and maintenance of flora and fauna in the parks we visit. We comply with the all plans of national parks we visit and help by reporting harmful events or special findings to the park management.

Flying Kiwi is an Associate Member of the Abel Tasman Birdsong Trust and will match all travellers optional $10 donation towards this worthy cause. We also make it possible for travellers to volunteer their time and get involved with environmental projects such as site preparation and the clearing of weeds as well as planting knew trees, thereby having a positive impact on the environment.

A signatory to the New Zealand Sustainable Tourism Commitment

We work closely with New Zealand Department of Conservation We also recommend: NEW ZEALAND TRUST FOR CONSERVATION VOLUNTEERS ( www.conservationvolunteers.org.nz ) These guys help improve and restore New Zealand's ecology. If you can, participate in one of their many valuable projects run countrywide.

Tiaki Promise:

Flying Kiwi is a voluntary signatory to the Tiaki Promise. Tiaki means to care for people and place. New Zealanders have a special connection to the land, and we want to help visitors travel safely and conscientiously. Everyone who lives, and travels here has a responsibility to look after it. The Tiaki Promise is a commitment to care for New Zealand, for now and for future generations. By following the Tiaki Promise, you are making a commitment to act as a guardian protecting and preserving our home. The Tiaki Promise has a set of guiding principles for visitors to follow, showing them how to contribute to preserving and protecting our land.

While Travelling in New Zealand I will:

- Care for land, sea and nature, treading lightly and leaving no trace - Travel safely, showing care and consideration for all - Respect culture, travelling with an open heart and mind

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Come with us to see glaciers in World Heritage Mt Aspiring National Park, or walk through Middle Earth, following the very footsteps of the dwarves and wizard as they traversed the Misty Mountains, as seen in the hobbit movies. Let us take you on a helicopter flight to three pristine Alpine Lakes, Bear Grylls training ground seen in the series “Get out Alive”.

You can even plant a native tree on our Eco Lake Cruise/Walk Tour of the magical Mou Waho Island with its’ “Lake on top of an Island”! Unique and naturally unforgettable.

Lake Wanaka, a jewel in the South Island of New Zealand’s Southern Alps, is home to our personal guiding company that will take you to our many special places off-the-beaten-track in pure wilderness.

Eco Wanaka Adventures are specialists in Lake Cruising & Guided Nature Walks , Heli-Hiking and Guided Walks .

Get personal with nature – Eco Wanaka Adventures! This is our backyard so let us show you its secrets…

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Misty mountains heli hike.

Fly high to walk in the footsteps of the dwarves as seen in the "Hobbit" movies. Mountain & lake panoramas.

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Fly 1400m up to 3 pristine alpine lakes - Bear Grylls training ground - stunning mountain views in a World Heritage area

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The most varied and spectacular one day walk in New Zealand - the Rob Roy Glacier guided walk has it all!

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Environment

Achieving environmentally sustainable tourism, what it looks like:.

Tourism strongly contributes to protecting, restoring and enhancing New Zealand's natural environment and biodiversity.

Business Commitments

The Environmental Commitments suggest practical actions that tourism businesses can do to benefit the environment: restoring nature, reducing carbon use and minimising, and ultimately eliminating, waste.

10. Restoring Nature: Contribute to protecting and enhancing Aotearoa New Zealand's environment, including water, biodiversity, landscapes and clean air.

11. Carbon Reduction: The Tourism Carbon Challenge urges every tourism business to measure its carbon footprint, to take action to significantly reduce carbon emissions by 2030, and contribute to a tourism industry that is net zero carbon ahead of New Zealand’s 2050 goal.

12. Eliminating Waste: Take responsibility for the entire life cycle of products and services we use and ultimately eliminate the waste associated with these.

See the  Tools pages  for guides, useful links and and tips to help you achieve these Environment Commitments.

Visit this page  to see all the Business Commitments, or download the Summary of the TSC .

Economically sustainable, resilient and innovative businesses

World-leading experiences that exceed visitor expectations

Communities which benefit from and are supported by tourism

Protecting and enhancing our natural environment

Ecotourism in New Zealand: A Catalyst for Sustainable Development

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Since the 1980s, when ecotourism had emerged, a paradigm shift has occurred from mass tourism towards ecotourism. This shift indicates an increase in travellers’ decision making based on environmental awareness and an inclination to travel to destinations which are rich in nature. New Zealand prides itself upon its nature-rich and sustainable environment and, in the tourism context, the brand image portrayed in international marketing is founded on being clean, green, and pure. Nonetheless, the concept of sustainable development can be more coherent amongst ecotourism operators.

To understand how operators implement sustainable development practices in the ecotourism sector, this research analyses and critiques the relationship between sustainable development and ecotourism in New Zealand primarily from the tourist perspective. This is based on a website analysis and social media reviews of six ecotourism operators in New Zealand. These operators are based in the regions of Auckland, Rotorua, and the Bay of Islands. This study is pursued through an in-depth review of the literature, a thematic analysis applied to the qualitative data used, in conjunction with relevant academic literature, to explore the underlying themes of the relationship. The concept of greenwashing is also discussed. The key findings highlight the positives and negatives of the respective ecotourism operators in New Zealand. From the visitors’ experiences, it is evident that the ecotourism sector can become a catalyst for sustainable development in New Zealand.

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Ensuring New Zealand benefits from sustainable tourism growth

• Hon Kelvin Davis
• Hon Eugenie Sage

The New Zealand-Aotearoa Government Tourism Strategy, which aims to deliver benefits to New Zealanders through productive, sustainable and inclusive tourism growth, has been launched today by Tourism Minister Kelvin Davis and Conservation Minister Eugenie Sage.

The new Strategy sets out a more deliberate and active role for government in tourism, to better manage the challenges of growth and share the benefits of tourism more widely.

“Tourism is a vital part of New Zealand’s ongoing success, supporting national and regional economies, creating jobs and allowing us to celebrate who we are. We must ensure that we’re set up to continue enjoying these benefits, while better managing the challenges that growth can bring,” Kelvin Davis said.

“The Tourism Strategy sets out five key outcomes for tourism in New Zealand to ultimately improve New Zealanders’ lives through tourism, and enrich our country through sustainable tourism growth.”

New Zealand’s natural environment, culture and historic heritage are an important focus for the Tourism Strategy.

“New Zealand’s natural and cultural heritage is at the core of our tourism industry and our national identity. We must build a sustainable visitor industry that protects and cherishes this heritage for future generations,” Eugenie Sage said.

“ As visitor numbers rise we must ensure the tourism industry is part of the solution for our biggest conservation challenges; including climate change, impact of pest species, and habitat loss and degradation.

“Tourism can be a champion for the restoration of the natural environment, and show other industries and sectors how it can be done successfully.”

The Tourism Strategy includes a work programme and priorities to focus the new direction for tourism and make sure it is a success. Tools such as the International Visitor Conservation and Tourism Levy, and the response to the Responsible Camping Working Group will help to make this a reality.

The ongoing success of the Tourism Strategy and tourism overall, will rely on strong industry leadership.

“We know that we’ll have better tourism outcomes by working closely with the tourism and conservation sectors, and building stronger partnerships with Māori tourism enterprise, iwi, hapū and tangata whenua. We look forward to working together with the industry to achieve our goals,” Kelvin Davis said.

More information on the New Zealand- Aotearoa Government Tourism Strategy can be found online at www.mbie.govt.nz/tourism-strategy .

Climate Change and Sustainability

/ report, the green economy represents an opportunity to supercharge new zealand, megatrends in detail.

By  Geoff Healy ,  Phillip Benedetti ,  Rebecca Russell , and  Richard Hobbs

This article is part of a series on BCG’s Inaugural New Zealand Megatrends. It outlines the growth in one of the megatrends – the green economy – and the opportunity for New Zealand to become a leader in five areas: eco-tourism, sustainable construction, low-carbon energy system, sustainable food production, and green consumer products. The article also builds on the perspectives shared in The Ten Actions to Accelerate New Zealand Towards Net Zero .

Phillip Benedetti

Unlocking New Zealand's potential: Green economy megatrends offer opportunities in eco-tourism, sustainable construction, low-carbon energy, sustainable food, and green consumer products.

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BCG predicts the value of the global green economy will reach NZD$9.4 trillion by 2030 (see Exhibit 1). This presents one of the largest economic opportunities in decades for New Zealand given the country’s 100% Pure brand, pristine natural environment, abundant renewable energy resources, and sustainability-minded society.

To realise these economic opportunities, while preserving and enhancing New Zealand’s natural environment and mitigating the impact of climate change, BCG has explored five fast- growing opportunities for New Zealand’s green economy:

• Eco-tourism: Delivering tourism through more environmentally sustainable travel, business practices, and tourism experiences. 
• Sustainable construction: Developing more sustainable homes, buildings, and infrastructure, including leveraging the country’s strong position in biogenic building materials. 
• Low carbon energy system: Capitalising on New Zealand’s highly renewable electricity system to attract low-carbon industry and enable the net zero transition through electrification of transport, heat, and industrial processes. 
• Sustainable food production: Producing world-leading natural and sustainable food through premium product development, aggressive investment in R&D to reduce agricultural emissions, and adoption of best practice technologies to improve productivity. 
• Green consumer products: Developing premium retail products with lower environmental impact, transparent supply chains enabled by digitisation, and clear sustainability metrics to attract a growing segment of customers that value sustainability. 

1. Eco-tourism

Tourism is a vital part of New Zealand’s economy. Domestic tourism expenditure has remained relatively stable at $25 billion per year from pre-COVID levels to current levels in the year ended March 2023. 1 1 Stats NZ, 2023, Tourism satellite account: Year ended March 2023 Notes: 1 Stats NZ, 2023, Tourism satellite account: Year ended March 2023 However, international tourism expenditure declined by ~90% during COVID from NZD$18 billion per year pre-COVID to NZD$2 billion in the year ended March 2022. As a result, tourism fell from ~20% of New Zealand’s exports to just 2%. The most recent data is brighter international tourism levels in March 2023 were ~20% below pre-COVID levels.

As New Zealand emerges from the pandemic, eco-tourism is an opportunity to reinvigorate the tourism sector and the 100% Pure New Zealand brand. According to Tourism New Zealand data, people actively considering travel to New Zealand score the country highly on its pristine landscapes and scenery, and connection to the land relative to other destinations. 2 2 Tourism New Zealand, 2023, Active Considerer reports Notes: 2 Tourism New Zealand, 2023, Active Considerer reports

Two global trends are changing the nature of tourism

Rise in eco-tourism: Consumer awareness of the environmental footprint of their travel is on the rise, with 81% of travellers stating that sustainable travel is important. 3 3 Corporate Traveller, 2022, Sustainability in Travel: How to Make a Positive Impact Notes: 3 Corporate Traveller, 2022, Sustainability in Travel: How to Make a Positive Impact 36% of travellers stated they would be willing to pay up to 10% more for air travel with a lower carbon footprint. 4 4 Statista, 2020, Willingness to pay more for a flight with smaller environmental impact Notes: 4 Statista, 2020, Willingness to pay more for a flight with smaller environmental impact

Demand for premium travel: Consumers are looking for more premium travel experiences. The average spend per traveller in New Zealand grew by 18% in the last three years. 5 5 Tourism New Zealand, 2023, Tourism data Notes: 5 Tourism New Zealand, 2023, Tourism data Many travellers that are seeking premium tourism experiences also want these experiences to be environmentally sustainable.

The global eco-tourism industry is forecast to grow to NZD$700 billion by 2030, 6 6 imarc Group, 2022, “Ecotourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast” Notes: 6 imarc Group, 2022, “Ecotourism Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast” at 14% per year. New Zealand is well placed to build a more prosperous and sustainable eco- tourism industry that meets these changing consumer needs.

New Zealand can harness the rise in eco-tourism

Support sustainable air travel for international visitors to New Zealand: For most international travellers, New Zealand is a remote destination which is a potential threat to the tourism industry as concerns over the carbon footprint of air miles rise. In the future, potential visitors to New Zealand may choose a destination closer to home if air travel to the country is not sustainable. Anticipating this changing consumer preference, Air New Zealand has committed to at least 10% sustainable aviation fuel by 2030 and has set a target for net zero emissions by 2050. 7 7 Air New Zealand, Flight NZ0™ Notes: 7 Air New Zealand, Flight NZ0™ Policy support for decarbonising international travel to New Zealand is likely to be required to protect New Zealand’s tourism industry over the longer term.

Drive low environmental footprint tourism within New Zealand: While improving sustainable travel to New Zealand is vital, it is also important to ensure tourism within the country becomes more sustainable. Low-emissions domestic transport options include e-bike rentals, electric hire car hires, electric buses, electric trains, and sustainable domestic flights. Sustainable accommodation and environmentally friendly tourist experiences are also important. A number of initiatives are underway, such as Waka Kotahi, New Zealand’s leading transport agency, facilitating a nationwide network of fast charging stations for electric vehicles every 75 km along state highways. 8 8 NZ Transport Agency, 2022, National guidance for public electric vehicle charging infrastructure Notes: 8 NZ Transport Agency, 2022, National guidance for public electric vehicle charging infrastructure Additionally, the tourism industry’s 12 Tourism Sustainability Commitments, including nature restoration and waste elimination, have been signed by over 1,800 businesses across New Zealand. 9 9 Tourism Industry Aotearoa, 2023, Tourism Sustainability Commitments Directory Notes: 9 Tourism Industry Aotearoa, 2023, Tourism Sustainability Commitments Directory

Make the most of New Zealand’s natural environment: Natural attractions are one of the primary reasons tourists visit New Zealand, and while consumers are becoming more environmentally conscious, they are also looking for more premium eco-tourism services and experiences – and they are willing to pay more for them. International visitors to New Zealand are generally enchanted by its natural beauty, and there is an opportunity to consider how this can be further leveraged to reinvigorate the tourism industry.  

2. Sustainable Construction

Construction is a major part of New Zealand’s economy, contributing NZD$21 billion (7% of GDP) in 2019 and employing 275,000 workers (10% of the workforce). 10 10 Construction Sector Accord NZ, 2021, Construction Sector Accord Progress Report Notes: 10 Construction Sector Accord NZ, 2021, Construction Sector Accord Progress Report Adoption of sustainable construction materials in New Zealand will result in an increasingly low-carbon built environment. New Zealand already has a unique advantage in this area due to its leading position in biogenic building materials. The environmental impact of residential housing in New Zealand is 16 kg CO 2 eq/m2/year, roughly one-third of the international median of 50 kg CO 2 eq/m2/year, predominantly driven by the use of more wooden materials in New Zealand. 11 11 Buildings , Dani et al., 2022, “A Comparative Study on the Life Cycle Assessment of New Zealand Residential Buildings”, p.3 Notes: 11 Buildings , Dani et al., 2022, “A Comparative Study on the Life Cycle Assessment of New Zealand Residential Buildings”, p.3

Despite this, the built environment still accounts for around 13% of New Zealand’s emissions when the full lifecycle of built materials is factored in (from raw materials to operations, such as energy consumption) 12 12 thinkstep ANZ, 2018, The Carbon Footprint of New Zealand’s Built Environment Notes: 12 thinkstep ANZ, 2018, The Carbon Footprint of New Zealand’s Built Environment (see Exhibit 2). As a result, the drive for sustainable construction is a significant opportunity. In New Zealand, sustainable construction of new builds could be worth NZD$142 billion by 2050, or ~NZ$5 billion per year. 13 13 Green Building Council, 2022, “$150 billion economic boost from lower carbon homes and buildings, reveals new report” Notes: 13 Green Building Council, 2022, “$150 billion economic boost from lower carbon homes and buildings, reveals new report” If retrofitting New Zealand’s existing building stock to meet net zero targets is included, the total economic potential is far greater.

Two trends are driving the shift to sustainable construction

  Consumer awareness of the environmental impact of the built environment: More consumers are conscious that building materials such as steel or concrete often contain embedded emissions, which leads them to consider procuring and using lower carbon options or alternatives such as wood. Government and commercial entities are also becoming increasingly aware of their scope three emissions – these are an entity’s indirect emissions that result from procuring goods and services.

Sustainable construction policies and standards: Regulations in New Zealand and around the world are being updated to drive more sustainable construction. For example, the New Zealand government has introduced minimum healthy home standards for all rental homes, which include insulation and stopping wind draughts to improve energy efficiency. The government and the construction sector are also driving direct change by developing green building standards that set benchmarks for sustainable housing and buildings. The New Zealand Green Building Council has introduced Greenstar building standards and Homestar housing standards, and administers the government-backed NABERSNZ energy efficiency rating system for commercial buildings.

New Zealand’s construction sector can unlock significant opportunities in the green economy

Embrace circular economy opportunities within the construction industry. Using waste materials in construction will reduce the carbon footprint of building materials and construction waste. For example, Golden Bay Cement is using a circular economy solution that reduces coal consumption by using waste tyres and wood to develop a new cement product. The new product reduces waste and reduces the embedded emissions of cement by 27%. 14 14 Golden Bay, 2022, EcoSure Cement Type GP Notes: 14 Golden Bay, 2022, EcoSure Cement Type GP

Design homes and buildings with lower environmental footprints. Homes and buildings have both embedded and operational environmental footprints. The embedded footprint comes from the carbon and environmental impact of the materials used (e.g., cement, steel, aluminium) during building, and the operational footprint refers to the energy and water consumed inside the buildings once completed. Homes and buildings that use wood and lower carbon materials will have a lower embedded footprint. New Zealand can reduce the operational footprint of homes and buildings through improved energy efficiency and solar and batteries. For example, Fletcher Living recently introduced a Low Carbon 1.5°C Homes Pilot, with solar panels, high levels of insulation, and efficient heating and cooling that can reduce the operational carbon emissions of a home by up to 85%. 15 15 Newsroom NZ, 2022, “Taking the ‘gas’ out of green house: How to cut 270T of residential CO2 down to 39” Notes: 15 Newsroom NZ, 2022, “Taking the ‘gas’ out of green house: How to cut 270T of residential CO2 down to 39”

Make economically viable energy efficiency upgrades to existing New Zealand homes and buildings. Between now and 2050, new homes and buildings will make up ~40% of New Zealand’s building stock. 16 16 New Zealand Green Building Council, 2022, “Near zero emission houses and offices” Notes: 16 New Zealand Green Building Council, 2022, “Near zero emission houses and offices” As the existing building stock will still comprise most of the homes and buildings in 2050, it will be important to consider how the operational footprint of these can be improved. Government initiatives like the Warmer Homes program seek to improve the insulation and the efficiency of heating systems to make homes warmer, drier, and healthier and produce a lower operational footprint.

Increased adoption of industry standards for greener construction. The number of green homes in New Zealand is on the rise (see Exhibit 3), and an evolution to more environmentally focussed building standards will continue to reduce both the embedded and operational footprint of homes and buildings. However, the adoption of these standards are still below the levels required to release the full potential of sustainable construction in New Zealand. The sector and Government have the opportunity to work together to increase the adoption of these programs.

3. Low-Carbon Energy System 

A low-carbon energy system presents a very large opportunity for New Zealand to attract low-carbon industries and enable the net zero transition through the electrification of transport, heat and industrial processes. Energy has the potential to play a significant role in our decarbonisation targets, as it represents 40% of national emissions and 70% of net zero carbon target emissions, which exlcude biogenic methane. 17 17 NZ Ministry for the Environment, 2020, “New Zealand’s Greenhouse Gas Inventory 1990-2020 snapshot”, p.2 Notes: 17 NZ Ministry for the Environment, 2020, “New Zealand’s Greenhouse Gas Inventory 1990-2020 snapshot”, p.2 BCG estimates that the New Zealand electricity sector to drive 70% of the gross emissions reductions required to reach net zero by 2050. 18 18 BCG, 2022, “The Future is Electric” Notes: 18 BCG, 2022, “The Future is Electric”

New Zealand is already a world leader in renewable energy, with 80-85% of electricity coming from renewable sources. Due to the country’s abundant renewable resources, BCG forecasts New Zealand can cost-effectively achieve 98% renewable electricity by 2030. The installed capacity of renewable electricity will also need to increase as transport and heat electrification drive new demand growth.

Three trends are shaping the energy sector in New Zealand

The drive to reduce energy emissions globally and in New Zealand. Energy is the largest source of emissions globally. As a result, countries are placing a lot of focus on the energy transition. For example, the recently signed Inflation Reduction Act in the United States commits ~NZD$600 billion of investment to clean technology over the next 10 years. 19 19 The White House, 2022, Inflation Reduction Act Guidebook Notes: 19 The White House, 2022, Inflation Reduction Act Guidebook

  Improving clean energy technology and cost reductions. Global investment has driven down clean energy technology costs. Between 2010 and 2020 the cost of wind fell by 65% while the cost of solar fell by 90%. 20 20 International Renewable Energy Agency, 2021, “Renewable Power Generation Costs in 2020”, p.3 Notes: 20 International Renewable Energy Agency, 2021, “Renewable Power Generation Costs in 2020”, p.3 While supply chain constraints are currently impacting clean energy technology prices, we expect the long-term trend of declining prices will continue. Other clean energy technologies like hydrogen and battery storage are also improving and costs are expected to continue to decline.

Government policies to incentivise emissions reduction. New Zealand policies like the Emissions Trading Scheme, Clean Car Discount, Clean Car Standard, and the Government Investment to Decarbonise Industry Fund are all starting to strongly incentivise energy emissions reduction. Since the introduction of the clean car discount the uptake of electric and hybrid vehicles have increased by five times. 21 21 Motor Industry Association NZ, 2023, Hybrid, PHEV and EV Statistics Notes: 21 Motor Industry Association NZ, 2023, Hybrid, PHEV and EV Statistics Energy emissions in 2022 were 12% lower than they were in 2019. 22 22 Ministry of Business, Innovation and Employment, New Zealand energy sector greenhouse gas emissions, Quarterly electricity and liquid fuels emissions data table Notes: 22 Ministry of Business, Innovation and Employment, New Zealand energy sector greenhouse gas emissions, Quarterly electricity and liquid fuels emissions data table

The energy sector can help New Zealand to rapidly decarbonise and attract new industry

Accelerate the development of renewable energy. The sector has already made significant progress towards increased renewable generation and is expected to exceed 90% renewable by 2025. However, to achieve the 4.8 GW of new generation needed by 2030, a significant ramp-up in delivery is required.   Electrify transport, process heat and industrial processes. Enabling rapid electrification of transport and heating, powered by renewable electricity, can reduce New Zealand’s emissions by 18.4 Mt CO 2 -e per year by 2050. 23 23 BCG, 2022, “The Future is Electric”, p.11 Notes: 23 BCG, 2022, “The Future is Electric”, p.11 It also makes economic sense as electrification represents some of the lowest-cost emissions reduction opportunities across the economy. For example, we estimate that from 2026, electrification of transport will save consumers money while reducing emissions representing a win-win outcome for the country.

Develop a new low-carbon industry in New Zealand. Growing corporate preference for 100% renewable electricity presents an opportunity to leverage New Zealand’s highly renewable electricity system to facilitate a low-carbon energy- intensive industry. Green data centres present an opportunity for New Zealand to improve data security through onshore data storage, and potentially export data services export to Asia. This could also enable greater growth in New Zealand’s digital economy by attracting leading global technology companies to the country. Efforts are already being made to unlock this industry, with two prominent examples. Microsoft has announced three new carbon-neutral data centres in New Zealand. 24 24 RNZ, 2022, “Microsoft’s NZ datacentres to be powered by carbon-zero electricity” Notes: 24 RNZ, 2022, “Microsoft’s NZ datacentres to be powered by carbon-zero electricity” Amazon has also announced NZD$7.5 billion in investment in data centres in New Zealand. 25 25 CRN Australia, 2021, “AWS to open $7.25b data centre in Auckland, NZ” Notes: 25 CRN Australia, 2021, “AWS to open $7.25b data centre in Auckland, NZ”

4. Sustainable food production

 Agriculture and food production is critical to the New Zealand economy, providing ~NZ$40 billion in annual exports (67% of goods exports and 47% of total exports). 26 26 Stuff.co.nz, 2019, “New Zealand’s primary sector exports reach a record $46.4 billion” Notes: 26 Stuff.co.nz, 2019, “New Zealand’s primary sector exports reach a record $46.4 billion” New Zealand’s strong agriculture sector stems from its favourable climate and geography, high-quality soils, use of advanced farming techniques, and a strong regulatory environment.

However, agriculture also contributes 48% of New Zealand’s gross greenhouse emissions, dominated by the production of animal products from dairy, sheep, and beef, as outlined in exhibit 4. 27 27 New Zealand Ministry for the Environment, 2022, “Aotearoa New Zealand’s first emissions reduction plan”, p.249 Notes: 27 New Zealand Ministry for the Environment, 2022, “Aotearoa New Zealand’s first emissions reduction plan”, p.249 Over 90% of agricultural emissions, such as methane emissions from ruminant animals and nitrous oxide emissions from soils and fertiliser, are hard-to-abate. Despite this, consumers and governments are increasing their scrutiny of the agricultural industry and calling for reduced emissions and increased sustainability.

To continue growing its agricultural sector, New Zealand will need to increase the use of sustainable farming practices to produce sustainable food. Sustainable food is produced, processed, and distributed in a way that minimises harm to the environment and supports the well-being of communities and animals. Sustainable farming is important, as 89% of New Zealand’s exporters believe that New Zealand’s Pure brand image is important to their business, including in the agricultural sector. 28 28 New Zealand Story, 2019, “The New Zealand Story Research” Notes: 28 New Zealand Story, 2019, “The New Zealand Story Research”

The opportunity is even larger, as New Zealand is well- positioned to lead the sustainable agriculture and food sector globally. Already, New Zealand's agricultural products are some of the lowest carbon and most environmentally friendly in the world. For example, the carbon footprint per unit of milk production in New Zealand is the lowest in the world and roughly half the global average, as outlined in exhibit 5. 29 29 agresearch New Zealand, 2021, “Research shows NZ dairy the world’s most emissions efficient” Notes: 29 agresearch New Zealand, 2021, “Research shows NZ dairy the world’s most emissions efficient”

New Zealand’s food industry is being affected by four trends

More demand for premium food: Demand is increasing for premium agricultural products that are natural and environmentally friendly. According to a 2020 survey by the International Food Information Council, 62% of consumers are willing to pay a premium for sustainably grown or produced food products. 30 30  International Food Information Council, 2021, “Consumers are paying more attention to ingredient lists, report finds” Notes: 30  International Food Information Council, 2021, “Consumers are paying more attention to ingredient lists, report finds” There is an opportunity for New Zealand producers to earn a premium by reducing environmental impact and improving the traceability of New Zealand produce to prove its provenance.

Decrease in agri-tech costs and rapid adoption of advanced agriculture systems: Advances in agricultural technology are driving greater resource efficiency and production yields. Vertical farming can improve yields per hectare by 10-20 times 31 31 US Department of Agriculture – Agricultural Research Service, 2022, “Vertical Farming – No Longer a Futuristic Concept” Notes: 31 US Department of Agriculture – Agricultural Research Service, 2022, “Vertical Farming – No Longer a Futuristic Concept” and reduce water consumer by 70-95% relative to traditional agriculture, 32 32 Urban Green Farms, 2022, About Vertical Farming Notes: 32 Urban Green Farms, 2022, About Vertical Farming but with a trade-off of higher per hectare costs and energy consumption. However, as agri-tech advances, its cost is coming down and becoming more accessible to farmers. For example, the cost of livestock monitoring systems has decreased by 50% in the past five years due to advances in sensor technologies. 33 33 Ag Funder News, 2022, “Can Agtech solve the problem of livestock disease outbreaks” Notes: 33 Ag Funder News, 2022, “Can Agtech solve the problem of livestock disease outbreaks”

Rise in alternative proteins and alternative milk. Alternative proteins are a potential challenge to the meat and dairy industry given their environmental and animal welfare outcomes. Exhibit 6 outlines that alternative meat protein consumption is expected to grow at 15% per year to 2035 as the cost decreases, 34 34 BCG, 2021, “Food for Thought: The Protein Transformation” Notes: 34 BCG, 2021, “Food for Thought: The Protein Transformation” and products improve in taste and texture. BCG forecasts that in the meat industry, animal-cell-based alternative proteins could reach cost-parity with animal-sourced proteins by as early as 2032 which, when combined with superior environmental and animal-welfare outcomes, is an attractive value proposition for consumers. To stay competitive, the New Zealand agricultural industry will need to improve the environmental impacts from animal-based farming. There is also the potential for New Zealand businesses to consider whether expansion into alternative proteins is an opportunity.

Policy and regulatory efforts to reduce agriculture’s environmental impact: The New Zealand Government has committed to reducing biogenic methane emissions by 10% by 2030 compared to 2017 levels, and by 24-47% by 2050. 35 35 New Zealand Ministry for the Environment, 2022, “Aotearoa New Zealand’s first emissions reduction plan”, p.249 Notes: 35 New Zealand Ministry for the Environment, 2022, “Aotearoa New Zealand’s first emissions reduction plan”, p.249 This is more conservative than one of New Zealand’s main dairy competitors – Ireland – which aims to cut agricultural emissions by 25% by 2030 compared to 2018 levels. 36 36 Ireland Department of Agriculture, Food and the Marine, 2022, “Pathway to 51% reduction in economy-wide emissions agreed – McConalogue confirms 25% reduction in agricultural emissions” Notes: 36 Ireland Department of Agriculture, Food and the Marine, 2022, “Pathway to 51% reduction in economy-wide emissions agreed – McConalogue confirms 25% reduction in agricultural emissions” Additionally, the Government recently announced that New Zealand would be the first country to price agricultural emissions from 2025. A direct price on agricultural emissions is likely to send a strong price signal to reduce emissions.

New Zealand can lead the world in sustainable agriculture

• Capitalise on the premiumisation of food by producing leading natural and sustainable products: Producers will need to improve the sustainability of existing products and expand into new product categories. Existing products can become ‘more premium’ with greater supply chain transparency, ethical sourcing, and certifications and trademarks. For instance, Lewis Road Creamery produces single-breed, organic dairy products for New Zealanders and for export. 37 37 Lewis Road Creamery, 2019, “First single breed standard milk launched by Lewis Road Creamery” Notes: 37 Lewis Road Creamery, 2019, “First single breed standard milk launched by Lewis Road Creamery” The farms are independently certified under the 10 Star Certified Values program which stipulates strict environmental, animal, and human welfare requirements. 38 38 Lewis Road Creamery, 2021, “Lewis Rd Creamery owner to get loan discounts for hitting environmental farming targets” Notes: 38 Lewis Road Creamery, 2021, “Lewis Rd Creamery owner to get loan discounts for hitting environmental farming targets”
• Aggressively invest in R&D to reduce agricultural emissions: New Zealand has a pasture-based farming system which differs from many other farming systems that rear animals on grains in barns. It is likely to be easier for grain-based farming systems to reduce emissions as methane inhibitors can be added to grain feed more easily than to grass. As a result, New Zealand will need to lead the way in R&D for methane-reducing technologies in a pasture-based farming system. With over 90% of emissions being ‘hard-to-abate’ in the agricultural sector, partnering with peer organisations and the government will be critical to unlock technological progress. For example, the Government is investing NZ$339 million to accelerate technological development through the new Centre for Climate Action on Agricultural Emissions. 39 39 NZ Ministry for Primary Industries, Centre for Climate Action on Agricultural Emissions Notes: 39 NZ Ministry for Primary Industries, Centre for Climate Action on Agricultural Emissions The Centre is set up as a public-private partnership, with the Government working alongside agri-business leaders ANZCO Foods, Fonterra, Rabobank, Ravensdown, Silver Fern Farms, and Synlait to advance methane-reducing technologies like feedstock additives, methane vaccines, and methane inhibitors. Technologies are already showing early signs of promise. For example, Fonterra is trialing developed KowbuchaTM, a set of probiotics in a trial that could reduce biogenic methane emissions in cows by 20%. 40 40 Reuters, 2022, “On New Zealand farm, scientists reduce cow burps to save the world” Notes: 40 Reuters, 2022, “On New Zealand farm, scientists reduce cow burps to save the world”
• Reduce environmental impact and improve productivity by adopting emerging technologies and best practices. Adopting agri-tech and regenerative agricultural techniques can reduce farm environmental impact whilst improving productivity. For instance, precision agriculture methods such as smart water management systems can reduce water required for irrigation by ~20% while minimising soil erosion and reducing the risk of disease. Precision agriculture methods that employ advanced geoanalytics can enable more targeted use of fertiliser, reducing emissions and improving soil health. New Zealand companies are already adopting new technologies, with Synlait and Open Country Dairy operating New Zealand’s first large-scale electrode boilers to process milk and clean production lines. 41 41 Synlait, 2019, “Synlait has switched on New Zealand’s first large-scale electrode boiler” Notes: 41 Synlait, 2019, “Synlait has switched on New Zealand’s first large-scale electrode boiler”

5. Green Consumer Products

The retail sector is a significant part of the New Zealand economy, with over NZ$112 billion in revenue, and employing 220,000 New Zealanders (9% of New Zealand’s workforce). However, retail goods have a significant environmental impact, representing 40% of global plastic usage and more than 25% of global emissions, when accounting for whole-of- life environmental impacts. 42 42 BCG, 2022, “Sustainability in Retail is Possible – But There’s Work to Be Done” Notes: 42 BCG, 2022, “Sustainability in Retail is Possible – But There’s Work to Be Done”

Green consumer products are those which are designed, manufactured, and marketed in a way that minimises environmental impact. Up to 80% of consumers think about sustainability in their day-to-day purchases, 43 43 BCG, 2022, “Consumers Are the Key to Taking Green Mainstream” Notes: 43 BCG, 2022, “Consumers Are the Key to Taking Green Mainstream” and products such as organic food and biodegradable packaging are opportunities for environmentally conscious consumers to minimise their environmental impact. Interest also varies by industry. Consumers are most engaged with sustainability topics for things they buy often, such as food, drinks, and personal items, as outlined in exhibit 7. 44 44 BCG, 2021, “The Consumer Sustainability Journey” Notes: 44 BCG, 2021, “The Consumer Sustainability Journey”

Three trends are driving the growth of green consumer products:

• Personalisation as ‘table-stakes’ and a drive for products to reflect consumer value: Consumers increasingly want products to reflect their individuality, including their environmental and social sustainability values. 72% of consumers want brands and products to reflect their environmental and social values. 45 45 Retail TouchPoints, 2020, “72% of US consumers want brands to reflect their values” Notes: 45 Retail TouchPoints, 2020, “72% of US consumers want brands to reflect their values”
• Conscious consumption, with a particular focus on health and environmental impact: A report by Nielsen Insights suggests ~70% of consumers would change their consumption habits to reduce their impact on the environment, placing greater emphasis on targeted purchasing decisions in line with their values. 46 46 The Conversation, 2020, “Climate explained: are consumers willing to pay more for climate-friendly products?” Notes: 46 The Conversation, 2020, “Climate explained: are consumers willing to pay more for climate-friendly products?” As a result, consumers are demanding greater transparency on product and supply chain sustainability.
• Increased digitisation of consumer purchases. Accelerated by Covid-19, consumers have heightened expectations of e-commerce, supported by frictionless fulfilment, through click-and-collect and/or home delivery. E-commerce purchases have nearly tripled as a share of total retail sales from 7% in 2015 to 20% in 2022, representing a major shift in consumer preferences. 47 47 Statista, 2022, E-commerce as percentage of total retail sales worldwide Notes: 47 Statista, 2022, E-commerce as percentage of total retail sales worldwide

New Zealand product producers and retail businesses can address these changing consumer preferences

• Deliver premium retail products with lower environmental impact, especially on key issues such as waste minimisation: Recycling and reducing waste are the two most important environmental considerations for consumers for food, drink, personal and retail products. Some New Zealand companies have been focusing on sustainable, premium products - for example, Ecostore has established a position in New Zealand as a leading sustainable brand, providing low environmental impact goods and a comprehensive circular economy offering. 48 48 Inside Retail, 2019, “Ecostore named leading sustainable brand in NZ for fifth consecutive year” Notes: 48 Inside Retail, 2019, “Ecostore named leading sustainable brand in NZ for fifth consecutive year” Delivering services, such as refill stations and container drop-offs, 100% recycled packaging and plastic-free products, 49 49 Ecostore, About Us Notes: 49 Ecostore, About Us has helped Ecostore to develop a successful sustainable brand.
• Provide greater supply chain transparency by digitising supply chains: 71% of New Zealanders are actively researching a product’s environmental impact before making a purchase. 50 50 Sustainable Business Council NZ, 2019, “In Good Company – How New Zealanders assess the sustainability of brands”, p.20 Notes: 50 Sustainable Business Council NZ, 2019, “In Good Company – How New Zealanders assess the sustainability of brands”, p.20 Digitising supply chains enable greater transparency for organisations and opportunities to optimise their supply chain (e.g., ensuring ethical suppliers and finding opportunities to reduce carbon footprint) whilst entrenching consumer trust. Similarly, attracting trademarks and certifications from respected institutions can deliver significant economic benefits. One study found sustainability certifications enable upwards of 45% higher price premiums and improved market access by up to 85%. 51 51 My NZTE, 2021, Understanding sustainability certifications & accreditation options Notes: 51 My NZTE, 2021, Understanding sustainability certifications & accreditation options
• Measure, report, and promote sustainability metrics. In addition to making meaningful sustainability improvements to products, New Zealand businesses must measure, report, and communicate sustainability efforts to consumers. Consumers want confidence that products they purchase are sustainable across a range of dimensions: up to 40% of consumers are more likely to make sustainable choices when sustainability is linked to the environment and other factors such as health, safety, and quality. 52 52 World Economic Forum, 2023, “How companies can scale green businesses for a net zero world” Notes: 52 World Economic Forum, 2023, “How companies can scale green businesses for a net zero world” However, consumers lack quality information about how sustainable products are: 80% of Kiwis feel that communication from businesses on their social and environmental commitments is confusing. 53 53 INCLEAN NZ, 2019, “NZ businesses need to promote sustainability credentials, says ecolabel head” Notes: 53 INCLEAN NZ, 2019, “NZ businesses need to promote sustainability credentials, says ecolabel head”

As the transition to a green economy accelerates New Zealand is well-positioned to capitalise on the numerous opportunities this presents. Leaders need to consider the implications of these green economy trends for their business and how this could impact value.

The authors are grateful to a number of colleagues for their support and assistance. They include Jan Loubal and Paul Sutherland for marketing, and Debbie Spears, Sean Hotter and Esteban Zapiola for visual services.

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