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2024 travel trends: what the experts predict

A look at the travel trends and destinations set to drive the tourism industry

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The year of 'surprise travel'?

• Lonely Planet's Best in Travel

Set-jetting continues to take off

Music tourism 'accelerates', palate-led holidays and uk getaways, cultural exploration and quaint cities, journeys with 'a sense of purpose'.

• Michelin Guide 'keys'

Fodor's 2024 'No List'

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'More and more surprise trip companies have popped up' 

"Surprise travel" may become the big trend of 2024, said David Farley on the  BBC . A survey of 27,000 travellers in 33 countries by  Booking.com  found that 52% are "keen" to book a surprise trip where "everything down to the destination is unknown until arrival". In the last decade, "more and more surprise trip companies have popped up", Farley added, and the "element of mystery" is "tempting travellers to seek a new way to see the world".

Mongolia and Nairobi included in Lonely Planet's Best in Travel

Mongolia is tipped as one of the top countries to visit 

In its "Best in Travel" report for 2024, Lonely Planet has predicted the world's top 50 countries, regions, cities, best value and most sustainable destinations. Looking at the top places to "unwind, connect, eat, learn and journey", there's "plenty to pack in" over the next year. Destinations highlighted in the report include Mongolia (country), Western Balkans' Trans Dinarica Cycling Route (region), Nairobi in Kenya (city), Spain (sustainable) and The Midwest, USA (best value).

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The new season of 'Emily in Paris' will inspire travel to the French capital

Travellers turning to their TV sets and movie screens for inspiration "shows no signs of stopping in 2024", said Expedia Group . In its "Unpack '24: The Trends in Travel" survey, more than half of travellers have researched or booked a trip to a destination "after seeing it on a TV show or movie", and one in four admit that TV shows and films "are even more influential on their travel plans than they were before". In fact, travellers say TV shows influence their travel decisions more than Instagram, TikTok and podcasts. 

In its "set-jetting forecast", the group predicts the "entertainment-inspired destinations" tourists will be heading to in 2024. The top picks include Thailand, inspired by "The White Lotus" season three; Romania, inspired by "Wednesday" season two; Malta, inspired by the new "Gladiator 2" film; and Paris, inspired by "Emily in Paris" season four. 

Taylor Swift performs at Lumen Field, Seattle, on the Eras Tour

Travel technology company Amadeus has released its fourth travel trends report. Using the latest data and industry-leading insight, travel in 2024 will be dominated by five trends: music tourism, business class fares unbundled, influencers becoming agents, artificial intelligence matures, and electric vertical take-off and landing (eVTOL) aircraft prepare for take-off. 

Music tourism is a trend that's expected to "accelerate" in 2024, Amadeus said. After the social isolation of the pandemic, when bands and musical artists were "grounded for months", a "boom" in concerts and festivals in 2023 tapped into "a desire for connection". When Taylor Swift announced her Asia Pacific tour dates for 2024, Amadeus research suggested that Swift's concert dates in Australia, Singapore and Japan had a "significant impact on travel searches and booking volumes to the countries".  

Lucknam Park Hotel & Spa in Wiltshire is part of the PoB Hotels collection  

PoB Hotels ' "Cultivating Luxury" market trends report found that palate-led holidays and increased domestic getaways in the UK were among the key findings for 2024. Food and drink "undeniably take centre stage" in "capturing the attention" of domestic travellers, commanding an impressive 82% of their interests. A significant 54% of affluent high net worth individuals (HNWIs) plan to enjoy "three or more" leisure holidays within the UK in the upcoming year, reflecting a "notable increase on the previous 12 months". And a considerable 27% of affluent/HNW travellers anticipate taking UK trips "lasting three or more nights" in the coming year. 

Bydgoszcz in Poland is one of the 'quaint cities' attracting interest  

"Cultural exploration" will "more than ever" be a priority for travellers, Skyscanner said in its 2024 travel trends report. Expect "gig trippers" to jet off to see their favourite artists and "budget bougie foodies" to seek out the very best food experiences. When it comes to the destinations that are whetting would-be tourists' appetites, the metasearch engine and travel agency has seen an increase in searches for "quaint cities" such as Vigo in Spain (+1,235%) and Bydgoszcz in Poland (+313%). Meanwhile, the cost-of-living crisis remains "top of mind" with Skyscanner's "Everywhere" search tool being the "top search destination for travellers globally". 

'Off-grid' Peru is on Black Tomato's 2024 destination hotlist 

The founders of luxury travel company Black Tomato predict that travellers will be looking to journey with "a sense of purpose" in 2024. With ever increasing demands on time, and the desire to make travel truly count, travellers want to create "positive and lasting change" – not only in the destinations they visit, but in their own lives. 

"What we've uncovered," said Black Tomato, is that the feeling a trip ultimately evokes "greatly informs the destination booked". For groups "craving togetherness", journeys which "strengthen bonds and connection" are "prioritised". Black Tomato has picked out "off-grid" Peru, Morocco's Tangiers, the Mitre Peninsula in remotest Argentine Patagonia, and New Zealand's waterways on its 2024 destination hotlist.

The new Michelin Guide 'keys'

Which hotels will get a Michelin key? 

The Michelin Guide will award hotels with "keys" as part of a "new rating system" launching in 2024, said the Visit California PR Pulse Report. The system will be aimed at recognising hotels based on factors including "location, design, service, uniqueness and value". As it does for restaurants, the guide said it intends to independently recommend hotels that "constitute true destinations" and will propose a new selection of more than "5,000 remarkable hotels in 120 countries".

Venice is one of the destinations that has been impacted by overtourism

Most travel experts recommend places to go in their annual reports, but Fodor's has a "No List" of nine regions to "reconsider" in 2024. The travel guide company said it's not a "round-up of spots we revile", it's a "declaration of places we revere". However, the "frenzied admiration", and "incessant need to experience them", are "not sustainable". 

The 2024 No List focuses on three main areas of tourist impact: overtourism, rubbish production, and water quality and sufficiency. For overtourism, Venice in Italy, Athens in Greece, and Mount Fuji in Japan are highlighted. Rubbish production no-gos include San Gabriel Mountains National Monument in California, Ha Long Bay in Vietnam, and the Atacama Desert in Chile. While water quality and sufficiency has impacted Lake Superior in North America, the Ganges River in India, and Koh Samui in Thailand.

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Overtourism can be solved, and it will start with locals 'taking control' of how much tourism — and what kind of it — they want, according to travel experts

• Travel industry experts gathered at the Javits Center in New York City for the 17th annual New York Times Travel Show this past weekend.
• The New York Times Travel Show is the largest trade and consumer travel show in North America.
• On Friday, Keynote panelists discussed challenges to the travel industry, included overtourism and sustainability. 
• Executive leaders at Virtuoso, Intrepid Travel, and Hurtigruten agreed that the solution to these challenges will require that communities determine how they want tourism to work for them, and travel companies educating travelers on how to be respectful guests. 
• Visit Business Insider's homepage for more stories. 

Sustainability was the buzzword at the annual New York Times Travel Show this past weekend.

Now in its 17th year, the show — the largest professional and consumer trade show in North America — took place from January 24 to January 26 at the Javits Center in New York City. It featured close to 750 exhibitors and 280 speakers and drew over 35,000 people.

Many of the seminars and panels throughout the weekend addressed challenges faced by the travel industry, including how to travel sustainably and minimize the damaging effects of overtourism.

On Friday, when the show opened to members of the travel industry and press, the Keynote panelists were optimistic about the industry's ability to solve these challenges. These panelists included Matthew Upchurch, chairman and CEO of Virtuoso , the global network of luxury travel advisors and service providers; Daniel Skjeldam, CEO of Norway-based expedition cruise line Hurtigruten ; and Leigh Barnes, chief customer officer of Intrepid Travel , the world's largest small group adventure travel company. James Shillinglaw, the editor-in-chief and founder of Insider Travel Report , moderated the discussion. 

Barnes, who traveled to the show from Australia, acknowledged a considerable shift in how sustainability is being discussed in the US now compared to previous years. "It's just amazing to sit on a panel and have sustainability mentioned by every single person," he reflected. "I have been coming to America and talking about sustainable experiences now for the best part of eight years, and I think this is probably the first time I've sat on a panel and every single person has said 'This is real. We need to do something.'"

"We're seeing all companies now start to say, 'Hey, the best places for somebody to live are the best places to travel,'" he added.

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Sustainability does not just mean the health of the planet, Upchurch clarified. "It's the planet, it's the benefit of local economies, and it's the preservation of natural and cultural heritage," he said.

The panelists shared a clear sense of how the travel industry will be able to solve issues of overtourism

The way forward, according to Upchurch, is a healthy dialogue between communities and travel companies that starts with communities determining and communicating how much tourism they want. "Who are we to say to somebody what is right or wrong for them?" he said.

"I also think that one of our responsibilities is to teach our travelers that there's this balance between self-determination and respectful tourism — like what is expected of our visitors. You are a guest, you are a visitor to that destination," Upchurch said.

Skjeldam echoed Upchurch's sentiments. "Communities will take control of what kind of tourism they want and that will be tourists who generate jobs; that will be tourists that don't harm the place. And you'll see a lot more regulations from communities," he said.

Cities around the world are already taking steps to combat overtourism and reduce their ecological footprint. This fall, Croatia proposed a ban on new restaurants to limit the amount of visitors to its city center. Meanwhile, Venice will ban large cruise ships from its Grand Canal beginning in 2022.

"The key thing is the community needs to take control of all their assets, which is their place, their location, and the beautiful nature around them," Skjeldam said. 

What's next for sustainable travel?

"Brands will move from sustainability to activism. You'll see more brands, more travel companies really taking stances on what they believe in," Barnes said.

Hurtigruten, for one, launched the world's first hybrid cruise ship in 2019. The expedition cruise company's next challenge, according to Skjeldam, will be the world's first emission-free cruise ship. On its website , Hurtigruten outlines its stance on social responsibility and sustainable tourism in depth: "Our goal is to develop, encourage and maintain sustainable all-year activity, instead of flooding the valuable sites during peak season and leaving them quiet for the rest of the year. This is key to developing sustainable destinations, thriving communities and unique experiences." Wilderness Holdings, which customizes luxury safari tours in seven African countries, is another company actively working to minimize its ecological footprint. Business development director Chris Roche previously told Business Insider that luxury travelers are looking have a positive impact on the places they visit. "They want authenticity and genuine engagement, they want to feel like they're a meaningful contributor to all of this, and they want to be inspired," he said.

Watch: In 50 years we'll have 'robot angels' and will be able to merge our brains with AI, according to technology experts

• Main content

Reimagining the $9 trillion tourism economy—what will it take?

Tourism made up 10 percent of global GDP in 2019 and was worth almost $9 trillion, 1 See “Economic impact reports,” World Travel & Tourism Council (WTTC), wttc.org. making the sector nearly three times larger than agriculture. However, the tourism value chain of suppliers and intermediaries has always been fragmented, with limited coordination among the small and medium-size enterprises (SMEs) that make up a large portion of the sector. Governments have generally played a limited role in the industry, with partial oversight and light-touch management.

COVID-19 has caused an unprecedented crisis for the tourism industry. International tourist arrivals are projected to plunge by 60 to 80 percent in 2020, and tourism spending is not likely to return to precrisis levels until 2024. This puts as many as 120 million jobs at risk. 2 “International tourist numbers could fall 60-80% in 2020, UNWTO reports,” World Tourism Organization, May 7, 2020, unwto.org.

Reopening tourism-related businesses and managing their recovery in a way that is safe, attractive for tourists, and economically viable will require coordination at a level not seen before. The public sector may be best placed to oversee this process in the context of the fragmented SME ecosystem, large state-owned enterprises controlling entry points, and the increasing impact of health-related agencies. As borders start reopening and interest in leisure rebounds in some regions , governments could take the opportunity to rethink their role within tourism, thereby potentially both assisting in the sector’s recovery and strengthening it in the long term.

In this article, we suggest four ways in which governments can reimagine their role in the tourism sector in the context of COVID-19.

1. Streamlining public–private interfaces through a tourism nerve center

Before COVID-19, most tourism ministries and authorities focused on destination marketing, industry promotions, and research. Many are now dealing with a raft of new regulations, stimulus programs, and protocols. They are also dealing with uncertainty around demand forecasting, and the decisions they make around which assets—such as airports—to reopen will have a major impact on the safety of tourists and sector employees.

Coordination between the public and private sectors in tourism was already complex prior to COVID-19. In the United Kingdom, for example, tourism falls within the remit of two departments—the Department for Business, Energy, and Industrial Strategy (BEIS) and the Department for Digital, Culture, Media & Sport (DCMS)—which interact with other government agencies and the private sector at several points. Complex coordination structures often make clarity and consistency difficult. These issues are exacerbated by the degree of coordination that will be required by the tourism sector in the aftermath of the crisis, both across government agencies (for example, between the ministries responsible for transport, tourism, and health), and between the government and private-sector players (such as for implementing protocols, syncing financial aid, and reopening assets).

Concentrating crucial leadership into a central nerve center  is a crisis management response many organizations have deployed in similar situations. Tourism nerve centers, which bring together public, private, and semi-private players into project teams to address five themes, could provide an active collaboration framework that is particularly suited to the diverse stakeholders within the tourism sector (Exhibit 1).

We analyzed stimulus packages across 24 economies, 3 Australia, Bahrain, Belgium, Canada, Egypt, Finland, France, Germany, Hong Kong, Indonesia, Israel, Italy, Kenya, Malaysia, New Zealand, Peru, Philippines, Singapore, South Africa, South Korea, Spain, Switzerland, Thailand, and the United Kingdom. which totaled nearly $100 billion in funds dedicated directly to the tourism sector, and close to $300 billion including cross-sector packages with a heavy tourism footprint. This stimulus was generally provided by multiple entities and government departments, and few countries had a single integrated view on beneficiaries and losers. We conducted surveys on how effective the public-sector response has been and found that two-thirds of tourism players were either unaware of the measures taken by government or felt they did not have sufficient impact. Given uncertainty about the timing and speed of the tourism recovery, obtaining quick feedback and redeploying funds will be critical to ensuring that stimulus packages have maximum impact.

2. Experimenting with new financing mechanisms

Most of the $100 billion stimulus that we analyzed was structured as grants, debt relief, and aid to SMEs and airlines. New Zealand has offered an NZ $15,000 (US $10,000) grant per SME to cover wages, for example, while Singapore has instituted an 8 percent cash grant on the gross monthly wages of local employees. Japan has waived the debt of small companies where income dropped more than 20 percent. In Germany, companies can use state-sponsored work-sharing schemes for up to six months, and the government provides an income replacement rate of 60 percent.

Our forecasts indicate that it will take four to seven years for tourism demand to return to 2019 levels, which means that overcapacity will be the new normal in the medium term. This prolonged period of low demand means that the way tourism is financed needs to change. The aforementioned types of policies are expensive and will be difficult for governments to sustain over multiple years. They also might not go far enough. A recent Organisation for Economic Co-operation and Development (OECD) survey of SMEs in the tourism sector suggested more than half would not survive the next few months, and the failure of businesses on anything like this scale would put the recovery far behind even the most conservative forecasts. 4 See Tourism policy responses to the coronavirus (COVID-19), OECD, June 2020, oecd.org. Governments and the private sector should be investigating new, innovative financing measures.

Revenue-pooling structures for hotels

One option would be the creation of revenue-pooling structures, which could help asset owners and operators, especially SMEs, to manage variable costs and losses moving forward. Hotels competing for the same segment in the same district, such as a beach strip, could have an incentive to pool revenues and losses while operating at reduced capacity. Instead of having all hotels operating at 20 to 40 percent occupancy, a subset of hotels could operate at a higher occupancy rate and share the revenue with the remainder. This would allow hotels to optimize variable costs and reduce the need for government stimulus. Non-operating hotels could channel stimulus funds into refurbishments or other investment, which would boost the destination’s attractiveness. Governments will need to be the intermediary between businesses through auditing or escrow accounts in this model.

Joint equity funds for small and medium-size enterprises

Government-backed equity funds could also be used to deploy private capital to help ensure that tourism-related SMEs survive the crisis (Exhibit 2). This principle underpins the European Commission’s temporary framework for recapitalization of state-aided enterprises, which provided an estimated €1.9 trillion in aid to the EU economy between March and May 2020. 5 See “State aid: Commission expands temporary framework to recapitalisation and subordinated debt measures to further support the economy in the context of the coronavirus outbreak,” European Commission, May 8, 2020, ec.europa.eu. Applying such a mechanism to SMEs would require creating an appropriate equity-holding structure, or securitizing equity stakes in multiple SMEs at once, reducing the overall risk profile for the investor. In addition, developing a standardized valuation methodology would avoid lengthy due diligence processes on each asset. Governments that do not have the resources to co-invest could limit their role to setting up those structures and opening them to potential private investors.

3. Ensuring transparent, consistent communication on protocols

The return of tourism demand requires that travelers and tourism-sector employees feel—and are—safe. Although international organizations such as the International Air Transport Association (IATA), and the World Travel & Tourism Council (WTTC) have developed a set of guidelines to serve as a baseline, local regulators are layering additional measures on top. This leads to low levels of harmonization regarding regulations imposed by local governments.

Our surveys of traveler confidence in the United States  suggests anxiety remains high, and authorities and destination managers must work to ensure travelers know about, and feel reassured by, protocols put in place for their protection. Our latest survey of traveler sentiment in China  suggests a significant gap between how confident travelers would like to feel and how confident they actually feel; actual confidence in safety is much lower than the expected level asked a month before.

One reason for this low level of confidence is confusion over the safety measures that are currently in place. Communication is therefore key to bolstering demand. Experience in Europe indicates that prompt, transparent, consistent communications from public agencies have had a similar impact on traveler demand as CEO announcements have on stock prices. Clear, credible announcements regarding the removal of travel restrictions have already led to increased air-travel searches and bookings. In the week that governments announced the removal of travel bans to a number of European summer destinations, for example, outbound air travel web search volumes recently exceeded precrisis levels by more than 20 percent in some countries.

The case of Greece helps illustrate the importance of clear and consistent communication. Greece was one of the first EU countries to announce the date of, and conditions and protocols for, border reopening. Since that announcement, Greece’s disease incidence has remained steady and there have been no changes to the announced protocols. The result: our joint research with trivago shows that Greece is now among the top five summer destinations for German travelers for the first time. In July and August, Greece will reach inbound airline ticketing levels that are approximately 50 percent of that achieved in the same period last year. This exceeds the rate in most other European summer destinations, including Croatia (35 percent), Portugal (around 30 percent), and Spain (around 40 percent). 6 Based on IATA Air Travel Pulse by McKinsey. In contrast, some destinations that have had inconsistent communications around the time frame of reopening have shown net cancellations of flights for June and July. Even for the high seasons toward the end of the year, inbound air travel ticketing barely reaches 30 percent of 2019 volumes.

Digital solutions can be an effective tool to bridge communication and to create consistency on protocols between governments and the private sector. In China, the health QR code system, which reflects past travel history and contact with infected people, is being widely used during the reopening stage. Travelers have to show their green, government-issued QR code before entering airports, hotels, and attractions. The code is also required for preflight check-in and, at certain destination airports, after landing.

4. Enabling a digital and analytics transformation within the tourism sector

Data sources and forecasts have shifted, and proliferated, in the crisis. Last year’s demand prediction models are no longer relevant, leaving many destinations struggling to understand how demand will evolve, and therefore how to manage supply. Uncertainty over the speed and shape of the recovery means that segmentation and marketing budgets, historically reassessed every few years, now need to be updated every few months. The tourism sector needs to undergo an analytics transformation to enable the coordination of marketing budgets, sector promotions, and calendars of events, and to ensure that products are marketed to the right population segment at the right time.

Governments have an opportunity to reimagine their roles in providing data infrastructure and capabilities to the tourism sector, and to investigate new and innovative operating models. This was already underway in some destinations before COVID-19. Singapore, for example, made heavy investments in its data and analytics stack over the past decade through the Singapore Tourism Analytics Network (STAN), which provided tourism players with visitor arrival statistics, passenger profiling, spending data, revenue data, and extensive customer-experience surveys. During the COVID-19 pandemic, real-time data on leading travel indicators and “nowcasts” (forecasts for the coming weeks and months) could be invaluable to inform the decisions of both public-sector and private-sector entities.

This analytics transformation will also help to address the digital gap that was evident in tourism even before the crisis. Digital services are vital for travelers: in 2019, more than 40 percent of US travelers used mobile devices to book their trips. 7 Global Digital Traveler Research 2019, Travelport, marketing.cloud.travelport.com; “Mobile travel trends 2019 in the words of industry experts,” blog entry by David MacHale, December 11, 2018, blog.digital.travelport.com. In Europe and the United States, as many as 60 percent of travel bookings are digital, and online travel agents can have a market share as high as 50 percent, particularly for smaller independent hotels. 8 Sean O’Neill, “Coronavirus upheaval prompts independent hotels to look at management company startups,” Skift, May 11, 2020, skift.com. COVID-19 is likely to accelerate the shift to digital as travelers look for flexibility and booking lead times shorten: more than 90 percent of recent trips in China  were booked within seven days of the trip itself. Many tourism businesses have struggled to keep pace with changing consumer preferences around digital. In particular, many tourism SMEs have not been fully able to integrate new digital capabilities in the way that larger businesses have, with barriers including language issues, and low levels of digital fluency. The commission rates on existing platforms, which range from 10 percent for larger hotel brands to 25 percent for independent hotels, also make it difficult for SMEs to compete in the digital space.

Governments are well-positioned to overcome the digital gap within the sector and to level the playing field for SMEs. The Tourism Exchange Australia (TXA) platform, which was created by the Australian government, is an example of enabling at scale. It acts as a matchmaker, connecting suppliers with distributors and intermediaries to create packages attractive to a specific segment of tourists, then uses tourist engagement to provide further analytical insights to travel intermediaries (Exhibit 3). This mechanism allows online travel agents to diversify their offerings by providing more experiences away from the beaten track, which both adds to Australia’s destination attractiveness, and gives small suppliers better access to customers.

Governments that seize the opportunity to reimagine tourism operations and oversight will be well positioned to steer their national tourism industries safely into—and set them up to thrive within—the next normal.

Download the article in Arabic  (513KB)

Margaux Constantin is an associate partner in McKinsey’s Dubai office, Steve Saxon is a partner in the Shanghai office, and Jackey Yu  is an associate partner in the Hong Kong office.

The authors wish to thank Hugo Espirito Santo, Urs Binggeli, Jonathan Steinbach, Yassir Zouaoui, Rebecca Stone, and Ninan Chacko for their contributions to this article.

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Fact sheet: 2022 national travel and tourism strategy, office of public affairs.

The 2022 National Travel and Tourism Strategy was released on June 6, 2022, by U.S. Secretary of Commerce Gina M. Raimondo on behalf of the Tourism Policy Council (TPC). The new strategy focuses the full efforts of the federal government to promote the United States as a premier destination grounded in the breadth and diversity of our communities, and to foster a sector that drives economic growth, creates good jobs, and bolsters conservation and sustainability. Drawing on engagement and capabilities from across the federal government, the strategy aims to support broad-based economic growth in travel and tourism across the United States, its territories, and the District of Columbia.

The federal government will work to implement the strategy under the leadership of the TPC and in partnership with the private sector, aiming toward an ambitious five-year goal of increasing American jobs by attracting and welcoming 90 million international visitors, who we estimate will spend $279 billion, annually by 2027.

The new National Travel and Tourism Strategy supports growth and competitiveness for an industry that, prior to the COVID-19 pandemic, generated $1.9 trillion in economic output and supported 9.5 million American jobs. Also, in 2019, nearly 80 million international travelers visited the United States and contributed nearly $240 billion to the U.S. economy, making the United States the global leader in revenue from international travel and tourism. As the top services export for the United States that year, travel and tourism generated a $53.4 billion trade surplus and supported 1 million jobs in the United States.

The strategy follows a four-point approach:

• Promoting the United States as a Travel Destination Goal : Leverage existing programs and assets to promote the United States to international visitors and broaden marketing efforts to encourage visitation to underserved communities.
• Facilitating Travel to and Within the United States Goal : Reduce barriers to trade in travel services and make it safer and more efficient for visitors to enter and travel within the United States.
• Ensuring Diverse, Inclusive, and Accessible Tourism Experiences Goal : Extend the benefits of travel and tourism by supporting the development of diverse tourism products, focusing on under-served communities and populations. Address the financial and workplace needs of travel and tourism businesses, supporting destination communities as they grow their tourism economies. Deliver world-class experiences and customer service at federal lands and waters that showcase the nation’s assets while protecting them for future generations.
• Fostering Resilient and Sustainable Travel and Tourism Goal : Reduce travel and tourism’s contributions to climate change and build a travel and tourism sector that is resilient to natural disasters, public health threats, and the impacts of climate change. Build a sustainable sector that integrates protecting natural resources, supporting the tourism economy, and ensuring equitable development.

Travel and Tourism Fast Facts

• The travel and tourism industry supported 9.5 million American jobs through $1.9 trillion of economic activity in 2019. In fact, 1 in every 20 jobs in the United States was either directly or indirectly supported by travel and tourism. These jobs can be found in industries like lodging, food services, arts, entertainment, recreation, transportation, and education.
• Travel and tourism was the top services export for the United States in 2019, generating a $53.4 billion trade surplus.
• The travel and tourism industry was one of the U.S. business sectors hardest hit by the COVID-19 pandemic and subsequent health and travel restrictions, with travel exports decreasing nearly 65% from 2019 to 2020. 
• The decline in travel and tourism contributed heavily to unemployment; leisure and hospitality lost 8.2 million jobs between February and April 2020 alone, accounting for 37% of the decline in overall nonfarm employment during that time. 
• By 2021, the rollout of vaccines and lifting of international and domestic restrictions allowed travel and tourism to begin its recovery. International arrivals to the United States grew to 22.1 million in 2021, up from 19.2 million in 2020. Spending by international visitors also grew, reaching $81.0 billion, or 34 percent of 2019’s total.

More about the Tourism Policy Council and the 2022 National Travel and Tourism Strategy

Created by Congress and chaired by Secretary Raimondo, the Tourism Policy Council (TPC) is the interagency council charged with coordinating national policies and programs relating to travel and tourism. At the direction of Secretary Raimondo, the TPC created a new five-year strategy to focus U.S. government efforts in support of the travel and tourism sector which has been deeply and disproportionately affected by the COVID-19 pandemic.

Read the full strategy here

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Tourism Grows 4% in 2021 but Remains Far Below Pre-Pandemic Levels

• All Regions
• 18 Jan 2022
• UNWTO reports 4% rise in international tourist arrivals in 2021
• However, 2021 was another challenging year: arrivals still 72% down on pre-pandemic levels
• Recovery needs stronger coordination and increased vaccination rates

Global tourism experienced a 4% upturn in 2021, compared to 2020 (415 million versus 400 million). However, international tourist arrivals (overnight visitors) were still 72% below the pre-pandemic year of 2019, according to preliminary estimates by UNWTO. This follows on from 2020, the worst year on record for tourism, when international arrivals decreased by 73%.

The first 2022 issue of the UNWTO World Tourism Barometer indicates that rising rates of vaccination, combined with easing of travel restrictions due to increased cross-border coordination and protocols, have all helped release pent up demand. International tourism rebounded moderately during the second half of 2021, with international arrivals down 62% in both the third and fourth quarters compared to  pre-pandemic levels. According to limited data, international arrivals in December were 65% below 2019 levels. The full impact of the Omicron variant and surge in COVID-19 cases is yet to be seen.

Slow and uneven recovery

The pace of recovery remains slow and uneven across world regions due to varying degrees of mobility restrictions, vaccination rates and traveler confidence. Europe and the Americas recorded the strongest results in 2021 compared to 2020 (+19% and +17% respectively), but still both 63% below pre-pandemic levels.

By subregion, the Caribbean saw the best performance (+63% above 2020, though 37% below 2019), with some destinations coming close to, or exceeding pre-pandemic levels. Southern Mediterranean Europe (+57%) and Central America (+54%) also enjoyed a significant rebound but remain 54% and 56% down on 2019 levels respectively. North America (+17%) and Central Eastern Europe (+18%) also climbed above 2020 levels. 

Meanwhile, Africa saw a 12% increase in arrivals in 2021 compared to 2020, though this is still 74% below 2019. In the Middle East arrivals declined 24% compared to 2020 and 79% over 2019. In Asia and the Pacific arrivals were still 65% below 2020 levels and 94% when compared to pre-pandemic values as many destinations remained closed to non-essential travel.  

Increased tourism spending

The economic contribution of tourism in 2021 (measured in tourism direct gross domestic product) is estimated at US$1.9 trillion , above the US$1.6 trillion in 2020, but still well below the pre-pandemic value of US$ 3.5 trillion. Export revenues from international tourism could exceed US$700 billion in 2021, a small improvement over 2020 due to higher spending per trip, but less than half the US$1.7 trillion recorded in 2019.

Average receipts per arrival are estimated to reach US$1,500 in 2021, up from US$1,300 in 2020. This is due to large pent-up savings and longer lengths of stay , as well as higher transport and accommodation prices . France and Belgium reported comparatively smaller declines in tourism expenditure with -37% and -28%, respectively over 2019. Saudi Arabia (-27%) and Qatar (-2%) also posted somewhat better results in 2021.

Outlook for 2022

According to the latest UNWTO Panel of Experts , most tourism professionals (61%) see better prospects for 2022. While 58% expect a rebound in 2022, mostly during the third quarter, 42% point to a potential rebound only in 2023. A majority of experts (64%) now expect international arrivals to return to 2019 levels only in 2024 or later , up from 45% in the September survey.

When do you expect international tourism to return to pre-pandemic 2019 levels in your country?

The UNWTO Confidence Index shows a slight decline in January-April 2022. A rapid and more widespread vaccination roll-out, followed by a major lifting of travel restrictions, and more coordination and clearer information on travel protocols, are the main factors identified by experts for the effective recovery of international tourism. UNWTO scenarios indicate that international tourist arrivals could grow by 30% to 78% in 2022 compared to 2021. However, this would still be 50% to 63% below pre-pandemic levels.

The recent rise in COVID-19 cases and the Omicron variant are set to disrupt the recovery and affect confidence through early 2022 as some countries reintroduce travel bans and restrictions for certain markets. At the same time, the vaccination roll-out remains uneven and many destinations still have their borders completely closed, mostly in Asia and the Pacific. A challenging economic environment could put additional pressure on the effective recovery of international tourism, with the surge in oil prices, increase in inflation, potential rise in interest rates, high debt volumes and the continued disruption in supply chains. However, the ongoing tourism recovery in many markets, mostly in Europe and the Americas, coupled with the widespread vaccination rollout and a major coordinated lifting of travel restrictions, could help to restore consumer confidence and accelerate the recovery of international tourism in 2022.  

While international tourism bounces back, domestic tourism continues to drive recovery of the sector in an increasing number of destinations, particularly those with large domestic markets. According to experts, domestic tourism and travel close to home , as well as open-air activities, nature-based products and rural tourism are among the major travel trends that will continue shaping tourism in 2022.

Note: The above is based on available data gathered by UNWTO at the time of publication.

Related links

• Download the news release in PDF
• January 2022 UNWTO World Tourism Barometer Overview
• January 2022 UNWTO World Tourism Barometer - Excerpt
• UNWTO World Tourism Barometer
• UNWTO Tourism Data Dashboards

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Meet the 15 Leading Travel Experts

H ave you ever wanted to go on an adventure but found yourself at a dead end when choosing the destination? Do you struggle with deciding what activities to do? Have you worried about overspending on vacation, unsure of how much things should cost?

Get ready for this journey as we introduce the top 15 most incredible travel experts. They’ll guide you not only on where to go but also on how to make the most of your trip, all within your budget.

These experts know about every nook and cranny of the world and provide a detailed itinerary based on your desired destination. Let’s delve into the profiles of these travel experts, perfect for adventure lovers seeking a memorable vacation.

Jen Altheide

Some journeys don’t merely traverse landscapes; they redefine the very essence of wanderlust. Meet Jen Altheide, the powerhouse behind This Girl Jen! Dream Vacations , whose expertise transcends the typical travel advisory. With a heart full of dedication and a portfolio that shines with undebatable expertise, Jen emerges as one of the top-tier travel advisors and influencers.

At the helm of her boutique travel agency, Jen reshapes wanderlust into bespoke adventures. Her seasoned expertise isn’t just about booking destinations; it’s about orchestrating tailor-made experiences. Every itinerary reflects an individual’s desires – whether they are thrill-seekers, culture enthusiasts, or those craving serene escapes.

What sets Jen apart is her global web of connections, unveiling exclusive gems beyond typical tourist trails. Boutique hotels, offbeat excursions, and cultural immersions become accessible through This Girl Jen! Dream Vacations . Additionally, she imparts invaluable insights, travel tips, and captivating stories through her blogs and Instagram, guiding wanderers toward seamless and enriching journeys.

Jen’s ambitions extend beyond destinations. Currently, she is selling a river cruise charter on  AmaWaterways in October 2025 in the Bordeaux region of France, taking guests through a specific itinerary. Click the link to view the itinerary and book your cabin or email her at [email protected] for more details.

If you are interested in traveling, check out her Instagram or join one of her Group Trips  and discover a whole new world of carefully chosen experiences and travel ideas.

Joelle Machia and Ryan Slough

Roaming the globe with a passport in one hand and a cup of curiosity in the other, meet the dynamic duo behind Wanderers Compass Travel Blog—Joelle Machia and Ryan Slough. As top travel content creators, they’ve transformed their passion for exploration into a vibrant online haven for wanderlust enthusiasts.

With over 53 explored countries and almost 1.9 million miles flown, Joelle and Ryan have crafted a paradise for travelers off the beaten path. Their photography-focused blog captures the essence of unique destinations, emphasizing culture, cuisine, and history. As Level 9 Local Guides on Google Maps, their contributions boast an impressive 47 million views, solidifying them as true authorities in the travel sphere.

Beyond the accolades, Wanderers Compass is a testament to turning dreams into reality. As the co-owners and travel content creators of this thriving blog, they have grown a substantial online presence, amassing 51,000 Facebook followers and 14,000 on Instagram . Members of esteemed associations like IFWTWA and NATJA, Joelle and Ryan have been recognized as top travel experts in LA Weekly’s top ten list.

The duo aims to inspire responsible travel by fostering cultural sensitivity and kindness. As seasoned travel bloggers, Joelle and Ryan encourage you to venture beyond the ordinary, embrace the world with open eyes and a kind heart, and believe that extraordinary adventures await those who explore the less-trodden trails.

Mariek Anselme

In a world where travel seamlessly merges with luxury, Mariek Anselme stands out as a true trailblazer. As the co-founder and CEO of A.M.A Selections , a leading vacation rental brand, she spearheads a journey that embraces digital innovation and AI to redefine the booking experience for discerning travelers. The groundbreaking approach is making waves in the luxury travel segment and combines industry-leading technology and extensive human expertise.

A.M.A Selections, under Mariek and her co-founder Andre’s leadership, rigorously vets the top 1% of verified homes, ensuring reliability and professionalism in on-site assistance throughout each guest’s stay. With over 80 percent of guests booking additional services through the platform’s integrated online concierge, the brand cultivates a personalised touch and delivers unforgettable experiences. Moreover, the platform facilitates seamless trip sharing with friends and family, enhancing the overall customer journey.

Mariek’s achievements speak volumes, having secured pre-seed and seed funding for A.M.A Selections. The accolades follow, with a 2023 nomination by Conde Nast Traveler as one of the world’s premier luxury vacation rental companies. Subsequently, A.M.A Selections clinched the ‘Best Luxury Vacation Rentals Company’ title at the 2023 European Travel Awards, as recognized by EU Business News. Mariek’s influence extends to her acceptance into the Forbes Business Council.

Mariek Anselme and her team are working diligently to position A.M.A Selections as the world’s leading luxury vacation rental platform, delivering a world-class customer experience, etching the brand in bespoke travel planners. 

Jessica Griscavage

Step into the world of travel with Jessica Griscavage , the luminary behind Runway Travel . As the founder and CEO, Jessica infuses her passion and unwavering dedication into every journey, promising unparalleled travel experiences.

What distinguishes Jessica is her extensive knowledge of various travel experiences. Whether it’s exploring iconic cities, embarking on diverse cruises, enjoying villa rentals, discovering the charm of dude ranches, or relaxing on breathtaking beaches, Jessica’s journeys have sculpted her into the extraordinary luminary she is today.

Jessica’s has many achievements including a top spot on the Travel+Leisure A-List for 12 years in a row. Her list of accomplishments also includes the Virtuoso Family Travel Award for 2022. Jessica is an ongoing top performer for prominent luxury hotels, cruise lines, and communities affiliated with the Virtuoso network.

Furthermore, Jessica’s dedication to shaping the industry is evident through influential roles on boards such as the Family Travel Association and advisory committees for prominent organizations. With a specific emphasis on sustainable travel and community engagement, Jessica envisions a future of sustained growth for Runway Travel and impactful philanthropy in 2024.

In a world that’s rediscovering the value of life’s precious moments, Jessica shows the spirit of living without any regrets. Her travel saying is, “I go places because I’d rather remember life by thinking ‘I can’t believe I did that’ rather than ‘If only I had.’ For those eager to turn their travel dreams into reality, Jessica invites you to contact her at  [email protected].

Julie Lanham

If you had to pick just one word to encapsulate Julie Lanham , it would be a toss-up between ‘passionate’ and ‘creative.’ Her zeal and inventiveness shine through in everything she does. As the President of Vacations To Remember and an expert professional travel advisor, Julie has spent over three decades cultivating a career beyond the conventional travel advisory role.

In 1997, after a decade of working as a travel agent, Julie founded Vacations To Remember, driven by the aspiration to provide more than just travel bookings. Her vision was to research, design, and consult with clients, ensuring a personalized and enriching journey. Clients highly value the priceless combination of knowledge, experience, education, and industry contacts that Julie and her team bring to the table. 

As an avid travel researcher, Julie shares her wealth of experience and insights, inspiring readers to see the world through her expert lens. Her blog reflects her true passion for travel, providing practical tips, comprehensive guides, and expert advice for an enhanced exploration of the world tailored to individual desires

With a future focused on continuing to offer unparalleled service, Julie Lanham remains a trusted name for those seeking a travel experience beyond the ordinary.

Graham Carter 

Graham Carter’s story kicks off like a kid’s dream on the plains of Africa, but what started with youthful adventures under the African sun has morphed into a remarkable journey that’s anything but child’s play.

As the Co-Founder of Unforgettable Travel Group , Carter is adding an exuberant and unforgettable touch to otherwise mundane globetrotting. 

Back in 2015, Carter and his team launched Unforgettable Travel Company , which quickly blossomed into a global travel group with offices in the US, UK, Croatia, and Greece. In addition to his jet-set junction, he also owns Cruise Croatia , a luxury cruising and yachting company operating a fleet of 170ft yachts in Croatia and Unforgettable Greece , an emerging player in the Greek travel scene.

When he is not jetting between the companies global offices or discovering emerging destinations for his clients, Carter’s is orchestrating luxury journeys for celebrities and business elite, positioning himself as a highly sought-after travel expert in the luxury travel space. Additionally, he has had the privilege of exploring over 100 countries, enriching his global travel insights.

At the heart of this travel maestro’s vision is a resolute commitment to exceptional service. This resonates through his company’s slogan Why do Ordinary. From privileged behind the scenes access for his clients to tailoring journeys with unique one off experiences, every detail is prioritized. 

In Graham Carter’s world, travel is a transformative experience, where each location becomes a blank canvas on which to paint lifelong memories.

Sarah Jane Begonja

Amidst a vast array of content creators, Sarah Jane (SJ) Begonja stands out. An Australian currently living in Croatia, she runs the established travel blog ‘Chasing the Donkey.’ This blog, with a history of over 12 years and more than a thousand posts, offers detailed travel insights about the Balkans.

SJ and her husband moved to Croatia after he had recovered from cancer. This life-altering experience prompted them to reevaluate their priorities and the type of life they wanted to live. Motivated by their journey and a desire for a more natural lifestyle, Sarah-Jane and her husband co-founded the private transfer company ‘ Octopus Transfers Croatia .’ Balancing her roles as a wife and mother to two children, she continues to chronicle her travel experiences through her blog.

Her website, ‘Chasing the Donkey,’ is a comprehensive resource for travel in the Balkans, providing information on accommodation, transport, activity recommendations, and family-friendly travel plans.

For those planning a visit to the Balkans any time soon, we recommend you follow SJ Begonja’s blog and Instagram for valuable insights and firsthand experiences.

Michael Mucci & Kati Weiss

Embark on a captivating journey with Live Fun Travel , led by the dynamic duo of Michael Mucci and Kati Weiss. As celebrated globetrotters, they have been acknowledged by LA Weekly on their ‘Top Ten List of Global Experts’ in Adventure-based Travel.

With 13 years of nomadic adventures under their belts, they’ve explored wildlife, ancient cities, and hidden gems, sharing incredible experiences with the world. Their travel blog is a gateway to a realm where adventure knows no bounds. What sets them apart? A genuine curiosity and a passion for showing that you don’t need deep pockets or Olympic-level athleticism to explore the world. 

Their travel site is thoughtfully curated to assist you in planning your next holiday, offering destination travel guides that allow you to explore and experience diverse cultures. They have also expanded and offer bespoke adventure travel with their sister site LFTAdventures.com . Explore thrilling and remarkable adventures that are accessible to all with Live Fun Travel .

Alexandrine Wan

Alexandrine Wan is the visionary Founder and CEO of Nani Travels and the NGO Nani Association, hailing from a serene island in the heart of the Pacific. Impressive feats such as planning the wedding of Paul Marciano, the co-founder of Guess? Inc. and Mareva Georges, a French model and beauty pageant in Bora Bora, and addressing the United Nations about sustainable tourism sit among her distinguished career highlights.

Nani Travels is more than just a travel agency – it’s a doorway to sustainable tourism. It offers one-of-a-kind experiences like isolated island glamping with a local guide or partaking in sea conservation expeditions on luxury eco catamaran, marking the beginning of a new tourism period. Alexandrine doesn’t just dedicate herself to business pursuits; she likewise shares wisdom at the University of Tahiti, navigating students toward sustainable entrepreneurship AND is part of the board of sustainable tourism within the government of French Polynesia

Nani Association champions sustainability. Working hand in glove with neighboring communities to foster environmental and cultural preservation, educational growth and amplify cognizance for effectively fruitful tourism results. Alexandrine envisions a future where the positive impact of tourism aids indigenous and remote populations.

Embark on a mindful exploration of the world with Nani Travels , where each journey is designed to create a lasting impact.

Hillary Cummings

Placing romance on top of the world map is Hillary.Cummings , a top-notch Travel Advisor and influencer at 8th Wonder Travel Co. Her expertise in curating unique experiences for couples extends from honeymoons to destination weddings, ensuring each journey is tailored to celebrate love. 

Known as a research and due diligence queen, Hillary’s meticulous planning mirrors her alter ego, Hermione Granger. Her commitment to exhaustive research allows couples to embark on their trips with unwavering confidence. With a portfolio boasting over 500 weddings, Hillary’s passion for romance transcends specialization; it’s a way of life.

As an 8th Wonder Travel co advisor, Hillary excels in transforming dreams into reality by crafting personalized options and managing every detail. From hotel bookings to park passes,she ensures a hassle-free, unforgettable experience for her couples.

This wanderlust romance travel guru has been recognized twice with the prestigious “Shining Star” Award for her outstanding service at her agency. She is committed to excellence and is a member of the CLIA, American Association of Travel Agents, and is certified specialist with Sandals, Princess Cruise Lines, and countless other travel partners worldwide.

As an 8th Wonder Travel Co.advisor, Hillary Cummings envisions becoming the go-to resource for romance travel inspiration. Her goal is clear: to remind couples that their love stories are ongoing, and she is there to help script extraordinary moments and cherished memories, making her a trailblazer in the world of travel planning.

To find your wonder with Hillary , swing by her website or connect with her on Instagram .

Landi Burns

Ever wished your travel advisor was a bit like a wizard? Well, meet Landi Burns, the closest thing to a travel magician you’ll find. 

Landi is an award-winning Luxury Travel Advisor with over 27 years of experience in the travel and hospitality industry. She has been recognized as a Conde Nast Top Travel Specialist for 2021, 2022, and 2023.

Landi’s not just about booking flights and hotels; she’s your personal travel strategist, spotting details like an eagle-eyed detective.

From the wild plains of Africa to the idyllic beaches of Fiji, she’s been there, done that, and brought back the tales. It’s like having a best friend who’s also a global explorer.

Her mission? To make every client feel like a VIP. She’s not just a luxury travel advisor; she’s a memory architect, building experiences that last a lifetime.

Ready for your own travel saga? Follow Landi on Instagram and Facebook . For a taste of the extraordinary, head to her website . Find her travel wisdom on Conde Nast Traveler and connect on LinkedIn and Virtuoso .

Landi Burns: Because your adventures deserve a touch of magic!

Ashley Cherney

Ashley Cherney, the mastermind behind Your Travel Agent Ashley , isn’t your ordinary travel agent. She’s the architect of dreamy destinations and curator of unforgettable memories. Ashley began her entrepreneurial journey at just 24, driven by a passion for crafting something unique and a willingness to take risks. 

Based in the vibrant city of Los Angeles, Your Travel Agent Ashley is a premier full-service European travel advising agency. At its core lies the art of crafting international travel plans focusing on enchanting destinations in Europe.

A passionate explorer, Ashley Cherney intricately weaves cultural, adventurous, and personalized experiences. Her expertise extends globally, helping clients book dream destinations from Europe to the Caribbean, and beyond.

Contributing to the travel industry, Ashley is an active member of the American Society of Travel Advisors (ASTA). She envisions transforming Your Travel Agent Ashley into a global corporation, extending its services worldwide.

Her goal is not just personal success but building a foundation that inspires entrepreneurs in the travel industry. Embark on a virtual journey through her website and social media to gain a fresh perspective on the world of exploration.

Introducing Mary Curry , a seasoned small ship cruise specialist and custom trip planner with over two decades of expertise in curating unforgettable experiences.

A true expert in small ship cruises, Mary is not just a travel enthusiast; she is a matchmaker dedicated to crafting the perfect adventure for her clients.

Renowned as a travel planner at Adventure Life Journeys , Mary specializes in destinations like Antarctica, where her in-depth knowledge helps clients find their perfect fit. From the pristine landscapes of Antarctica to the enchanting Galapagos Islands, each journey bears the mark of Mary’s personal vetting.

With the rich tapestry of relationships within the industry, she secures the best possible prices by skillfully navigating contracts with cruise companies. Her goal transcends the typical role of a travel planner, nurturing deep connections with travelers and industry partners.

Esteemed accolades and industry recognition highlight Mary Curry’s remarkable career. The prestigious Top Travel + Leisure Advisor title truly underscores her exceptional expertise. Additionally, she boasts the honor of Condé Nast Traveler’s Top Travel Specialist in the category of small ship cruising.

Mary is committed to continuous learning, ensuring she remains at the forefront of travel trends. Delve into her journeys for inspiration for your next travel adventure.

Ronda Helton

Ronda Helton ‘s journey into luxury travel is anything but ordinary. As the mastermind behind Travel Connection Group , she stands at the forefront, challenging norms and reshaping the industry. With extensive experience as a seasoned Luxury Travel Designer, Ronda brings a distinctive touch to itinerary planning.

What sets Ronda apart is her commitment to understanding diverse client needs. As a mother to a special-needs child, she navigates travel intricacies with empathy and firsthand knowledge, ensuring seamless experiences for everyone. Beyond meticulous planning, she immerses herself globally, forming genuine connections with guides, hotel staff, and local businesses.

Ronda’s accolades speak volumes, including being named a 2021 Most Influential Leader by Success Magazine, receiving the prestigious Silver Magellan Award from Travel Weekly, and holding titles like Master Specialist for all Hawaiian Islands, Certified Wine Specialist, and Autism Travel Specialist—showcasing her profound expertise.

At the heart of Ronda’s business is a desire to redefine luxury travel, emphasizing genuine inclusivity. Her vision extends beyond conventional success, aiming to lead in special-needs travel and contribute to the DS Foundation. 

A luminary in the travel industry, Ronda Helton doesn’t just break conventions; she sets new standards, forging a future where luxury and accessibility coexist.

Rebecca Adventure Travel

Among travel entrepreneurs, few approach the creation of luxury boutique tours with as much thoughtful precision as Rebecca Braak, the brains behind Rebecca Adventure Travel.

Harnessing her savvy as a travel blogger, Braak brings her passion for authentic experiences to life through meticulously curated tours across Ecuador’s Mainland, the Galapagos Islands , Peru, and Colombia.

Born out of her love for horses and established in 2014, this trek troupe specializes in unique and authentic travel experiences, offering thrilling activities including canyoning, expedition cruising, and many others. Rebecca’s focus on cultural appreciation led her to expand her brand with Ecuafina , a travel concept store based in Zutphen, the Netherlands. Ecuafina brings genuine Ecuadorian alpaca goods to Europe under a fair trade business model.

What sets Rebecca Adventure Travel apart is its pioneering role in transformative and wellness travel in South America. The commitment to sustainable tourism is not just a tagline; it’s a core value reflected in actions, such as supporting Puembo’s Antonio de Ulloa School through the Sponsor a School program.

For curating exceptional travel experiences, Rebecca Adventure Travel boasts accolades like Ecuador’s Leading Tour Operator 2023, six TripAdvisor Travelers’ Choice Awards, and features in prestigious publications such as the National Geographic Luxury Collection. As a leading female-owned agency, it proudly aligns with popular organizations such as Regenerative Travel, Women Travel Leaders, and Journey Woman.

Rebecca Braak, a former KLM professional turned passionate adventurer, embodies the spirit of Rebecca Adventure Travel. With a mission for authentic adventure, this small, experienced team ensures unforgettable journeys with personalized plans and top-notch service.

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The original travel expert, Rick Steves, on how to avoid contributing to overtourism

Ayesha Rascoe

NPR's Ayesha Rascoe talks with travel writer and host Rick Steves about "overtourism" — when some locales prove too popular — and how not contribute to it.

Copyright © 2024 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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 The  TEN team maintains thousands of business contacts around the world, in all sectors of the industry. Regardless of your project needs, we have the contacts and expertise that will provide results. 

 More than 250 years of combined expertise in all aspects of the tourism industry means that we have the knowledge and experience to achieve your goals!

 Short- or long-term, TEN can hit the ground running and move your project from concept to fruition.  With our broad base of real, "in the trenches" experience, TEN can put your plans in action quickly and realize high returns on investment. 

Meet the team

 The Tourism Expert Network (TEN) is an accomplished group of industry professionals who have united to offer their extensive experience and amassed skill as a valuable resource for travel and tourism colleagues.

TEN is neither an agency nor a representation company, but rather, a band of experts inspired to give back and support the industry we love. Whether collectively or individually, TEN representatives are positioned to assist, advise, and consult with DMOs, CVBs, hotels, attractions, shopping centers, golf courses, etc. in their efforts to navigate the new policies, guidelines, and protocols designed to ensure recovery of the tourism industry. Empowered with a broad range of expertise, TEN offers a multitude of á la carte options, any of which can be tailored to effectively collaborate with your team for a few hours or a few weeks, to achieve your entity’s goals. 

TEN’s menu of services also includes exclusive packaged programs appropriate for many different initiatives. Please contact TEN with any questions or inquiries at  [email protected] . 

Passionate about helping industry partners grow their business, Terry has applied his "matchmaking" skills over nearly two decades of facilitating the CA Cup and American Cup Golf Invitationals, earning him the moniker The Golf Father.  Terry's specialty is the international promotion of rural tourism destinations, currently exemplified by his leadership of Visit Yolo, in northern California. Terry loves playing golf in locations near and far, and his favorite day of the week is Friday, when he gathers with his wife and son for a home cooked meal and hotly contested board games.  

With three decades of travel industry everything.... from hotels to tour operators, airlines to hospitality government, Alfredo is a passionate international traveler and airline junkie. He loves public speaking, client training and all levels of customer service. Alfredo also loves his girls: Tina, Chelsea, Alex and Jessica, and his Indian motorcycle, and claims to like golf but he's not very good at it.

TEN's support specialist, Faith is an accomplished trainer, speaker, and writer who followed her heart into travel and tourism  after a long career with Nordstrom. With experience in both the retail and business-to-business sectors of the industry, she is greatly enjoying her current role of Business Development Manager with American Cruise Lines. When not traveling, Faith has a penchant for collecting both classic cars and rescue animals that her family sometimes finds alarming, but luckily, mostly supports.

Rafael was attracted to tourism, like many, for the travel, and boy, has he traveled! But it wasn’t until he realized how tourism benefits a community, state and even a country, that Rafael realized this was a career with a purpose. Rafael's love of travel is driven by his love of food from around the world... both cooking and consuming it!

 Dave is an accomplished travel industry veteran with over 30 years experience in airline, consolidator and tour operator sales.  He has long standing industry relationships with hoteliers around the world and extensive destination knowledge.   When not traveling the world -whether for business or pleasure-  Dave's hobbies of choice include ice hockey, 

golf, and skiing.    

Jennifer B.

 Jennifer developed a passion for travel at an early age, crossing the globe and spending her formative years between Berlin, Germany and Boulder, Colorado. Kicking off her tourism career with the traditional German Hotel Management program, her career in Destination Marketing & PR and Outdoor & Ski Industry since includes working with the Colorado Tourism Office, Visit Durango, the Aspen Skiing Company and Aspire Tours/Aspire Mountain Tours. If not traveling, you can typically find her skiing, golfing (rather poorly), SUP’ing or simply enjoying the great outdoors with her family and pup Addie.   

An accomplished professional with 20+ years experience in leisure travel sales and marketing, Ashlee has worked for three world-class destinations - Los Angeles, Greater Palm Springs, and Scottsdale. Combining her expertise in destination marketing and a passion for lifestyle travel, she launched two companies Ciora Global, LLC to help hospitality businesses with projects and Women on Fairways, LLC, a golf & lifestyle travel company catering to women golfers. At leisure, Ashlee enjoys her morning fitness classes, playing a round of golf, traveling, and spending time with family & friends.

Jennifer O.

 Jennifer has over 20 years of tourism, marketing, and shopping center experience, including positions with America West Airlines, Tempe CVB, The Mills Corporation, Madison Marquette and Macerich. Throughout Jennifer's career she has overseen shopping center tourism programs, redevelopments, ground-up grand openings, and acquisitions. Jennifer struck out on her own eight years ago, assisting shopping centers with strategies, development, and marketing for the tourism industry. Jennifer's greatest loves are her two children, Emma and Max. She enjoys traveling (especially to beach destinations), great food and wine, but is always up for game nights and movies at home with friends and family. 

Mike has worked with the travel industry for decades, beginning with a family owned hotel in Maine.  With over 20 years of experience in both the public and private sectors, Mike has educated a wide range of stakeholders on the importance of travel and tourism to the economy at the local, state and national levels.  Mike has been to 49 states, and loves taking ballpark trips with his daughter, who has been to 23 of the 30 Major League Ballparks. 

ten spreads the word

Connect travel webinar, ten partners with new york icon wine water & wonders, destinations talk radio podcast.

TEN had the privilege of participating in a great conversation with Shari Bailey of Connect Travel. Follow this link to listen in: 

https://youtu.be/U4BuBx63Fw8

TEN founder Terry Selk was featured on a recent podcast hosted by Kurt Burkhart of Destinations Talk Radio. Follow this link to listen in:

https://destinationstalkradio.com/podcasts/

Wine Water & Wonders Announces Tourism Expert Network (TEN) as their New International Sales and Marketing Representative

Rochester, NY. August 27, 2023 – New York State based Wine Water & Wonders (WWW) announces the selection of Tourism Expert Network (TEN), as their new program administrator, assisting the board with international sales and marketing efforts. TEN was selected to represent and position WWW globally by taking advantage of decades of travel industry experience and a network of talented travel and tourism professionals with expertise in all sectors of the hospitality industry.

In welcoming the partnership with TEN, Diana Keating of WWW said, “I couldn’t be more thrilled for Wine, Water, and Wonders to join forces with the TEN group. With their expertise, fresh perspective, and unwavering commitment, we’re poised for incredibly growth and greatness, and I am excited to see the remarkable impact they will make on our organization’s journey ahead.”

The TEN group is equally pleased to be tasked with growing recognition of WWW internationally. "We are absolutely thrilled to have been selected to represent Wine Water & Wonders of New York State. We are honored to be able to take WWW and its partners' message of diversity and fun around the world. At a time of unprecedented change, we see an incredible potential for these beautiful regions of New York State, from Niagara Falls to Long Island, to shine on the global stage”, said Terry Selk, Founding Partner of TEN. “We are convinced that our collective experience will help drive visitation to continue the growth of tourism and spur economic recovery for the area”.

ABOUT WINE WATER & WONDERS

Wine Water & Wonders of New York State is a not-for-profit destination management company with an emphasis on two pillars: (1) focus on product development, destination marketing, packaging, and education, and (2) connecting consumers, travel trade, media, and press with New York State.

ABOUT TOURISM EXPERT NETWORK (TEN)

The Tourism Expert Network is a collective of seasoned professionals within the travel and tourism industry. Dedicated to the recovery and advancement of the sector, TEN members offer their wealth of experience to collaborate with diverse entities to include DMOs, CVBs, hotels, attractions and more. TEN provides tailored consulting and support services, leveraging its multifaceted expertise to strengthen the industry in a world of evolving challenges.

Media Inquiries

Alfredo Gonzalez

[email protected]

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The original travel expert, Rick Steves, on how to avoid contributing to overtourism

AYESHA RASCOE, HOST:

Richard Sherman, who, along with his brother, Robert, wrote dozens of classic songs for Walt Disney Studios, has died at the age of 95. The Sherman Brothers won two academy awards for their music for "Mary Poppins," and their songs have echoed in Disney movies and theme park rides for more than 50 years. Tim Greiving has this remembrance.

TIM GREIVING, BYLINE: The Sherman Brothers were, essentially, the court composers of the Disney empire, and Walt Disney was so proud of them, he introduced them on camera to help promote the New York World's Fair in 1964.

(SOUNDBITE OF SONG, "THERE'S A GREAT BIG BEAUTIFUL TOMORROW")

RICHARD SHERMAN AND ROBERT SHERMAN: (Singing) There's a great, big, beautiful tomorrow just a dream away.

WALT DISNEY: Well, it sounds pretty good. In fact, that's just the right spirit. Our songwriters, Dick and Bob Sherman of the Walt Disney Studio.

GREIVING: Disney hand-picked them as the studio's first-ever staff songwriters four years earlier, and they wrote hundreds of songs for Disney films and tunes that played on a loop in Disneyland and its sister parks, like this little ditty.

(SOUNDBITE OF SONG, "IT'S A SMALL WORLD")

UNIDENTIFIED SINGERS: (Singing) It's a small world after all. It's a small world after all.

GREIVING: Robert Sherman, the older brother, was a lyricist, and Richard Sherman sat at the piano and came up with the tunes, as he told me in 2011.

(SOUNDBITE OF ARCHIVED RECORDING)

RICHARD SHERMAN: We discuss the reason for the song, when it takes place, what era, what time. Who's the person that's singing it? What's the attitude at the time? All these things - and there are little buzzers that go off in your head. So then you just sort of start flowing, and words start flowing back and forth. And many times, composers write first, and then a guy comes and lyricizes afterwards. In our case, we always did it simultaneously.

GREIVING: Richard and Robert Sherman were born in New York City. Their father, Al, was a Jewish immigrant from Ukraine who had a few hits of his own as a Tin Pan Alley songwriter. Richard got a music degree from Bard College and wanted to write symphonies, and his brother Robert wanted to write the great American novel. But their father dared them to combine their talents to see if they could write a hit song together, so they did.

(SOUNDBITE OF SONG, "GOLD CAN BUY ANYTHING (BUT LOVE)")

GENE AUTRY: (Singing) Gold can buy most anything, anything but love, true love, true love.

GREIVING: Country star Gene Autry recorded the Sherman's very first collaboration. "Gold Can Buy You Anything (But Love)." And before too long, Walt Disney was commissioning songs from them for different movies, including this one from "The Parent Trap" about identical twins.

(SOUNDBITE OF FILM, "THE PARENT TRAP")

HAYLEY MILLS: (As character, singing) Let's get together. Yeah, yeah, yeah. Why don't you and I come by? Let's get together. What do you say?

GREIVING: It was sung by a reluctant Hayley Mills.

MILLS: I said, I'm not a singer. I can't sing. And Richard said, well, you're an actress, aren't you? Act it.

GREIVING: Mills got to know the Sherman Brothers when she was a child star at Disney.

MILLS: Richard was much more a extrovert, much more outgoing. And Bob was always quieter, and it was as if that Richard was on the front foot, and Bob was on the back foot. They made a very good yin-yang.

GREIVING: The brothers as different personalities were captured in the 2013 movie "Saving Mr. Banks" about the making of "Mary Poppins." Actor Jason Schwartzman played Richard and got some tips from his real-life character.

JASON SCHWARTZMAN: You know, he said, if my brother and I were at a party, and there was a piano, people would say, oh, Richard, you should get on the piano. Play. Play. And I would get on the piano, and I would play, and my brother would be in a corner reading a book.

GREIVING: "Mary Poppins" proved to be the Shermans' big break, and they created some of their most enduring songs for the movie.

(SOUNDBITE OF FILM, "MARY POPPINS")

JULIE ANDREWS: (As Mary Poppins, singing) A spoonful of sugar helps the medicine go down, the medicine go down, medicine go down.

GREIVING: Richard said Walt Disney's favorite song was the gentle lullaby "Feed The Birds," which he often called Richard into his office to play for him.

ANDREWS: (As Mary Poppins, singing) Come feed the little birds. Show them you care. And you'll be glad if you do.

GREIVING: The Shermans continued collaborating on songs for Disney into the new millennium. They also wrote for other studios, eventually composing more than 900 songs, but it was their work for Walt that will echo for generations to come.

DISNEY: Thanks, boys. Say goodbye to the folks.

RICHARD SHERMAN AND ROBERT SHERMAN: (Singing) There's a great, big, beautiful tomorrow.

DISNEY: As I said, that's the spirit.

GREIVING: For NPR News, I'm Tim Greiving in Los Angeles.

REX ALLEN: There's a great, big, beautiful tomorrow shining... Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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The original travel expert, Rick Steves, on how to avoid contributing to overtourism

AYESHA RASCOE, HOST:

Richard Sherman, who, along with his brother, Robert, wrote dozens of classic songs for Walt Disney Studios, has died at the age of 95. The Sherman Brothers won two academy awards for their music for "Mary Poppins," and their songs have echoed in Disney movies and theme park rides for more than 50 years. Tim Greiving has this remembrance.

TIM GREIVING, BYLINE: The Sherman Brothers were, essentially, the court composers of the Disney empire, and Walt Disney was so proud of them, he introduced them on camera to help promote the New York World's Fair in 1964.

(SOUNDBITE OF SONG, "THERE'S A GREAT BIG BEAUTIFUL TOMORROW")

RICHARD SHERMAN AND ROBERT SHERMAN: (Singing) There's a great, big, beautiful tomorrow just a dream away.

WALT DISNEY: Well, it sounds pretty good. In fact, that's just the right spirit. Our songwriters, Dick and Bob Sherman of the Walt Disney Studio.

GREIVING: Disney hand-picked them as the studio's first-ever staff songwriters four years earlier, and they wrote hundreds of songs for Disney films and tunes that played on a loop in Disneyland and its sister parks, like this little ditty.

(SOUNDBITE OF SONG, "IT'S A SMALL WORLD")

UNIDENTIFIED SINGERS: (Singing) It's a small world after all. It's a small world after all.

GREIVING: Robert Sherman, the older brother, was a lyricist, and Richard Sherman sat at the piano and came up with the tunes, as he told me in 2011.

(SOUNDBITE OF ARCHIVED RECORDING)

RICHARD SHERMAN: We discuss the reason for the song, when it takes place, what era, what time. Who's the person that's singing it? What's the attitude at the time? All these things - and there are little buzzers that go off in your head. So then you just sort of start flowing, and words start flowing back and forth. And many times, composers write first, and then a guy comes and lyricizes afterwards. In our case, we always did it simultaneously.

GREIVING: Richard and Robert Sherman were born in New York City. Their father, Al, was a Jewish immigrant from Ukraine who had a few hits of his own as a Tin Pan Alley songwriter. Richard got a music degree from Bard College and wanted to write symphonies, and his brother Robert wanted to write the great American novel. But their father dared them to combine their talents to see if they could write a hit song together, so they did.

(SOUNDBITE OF SONG, "GOLD CAN BUY ANYTHING (BUT LOVE)")

GENE AUTRY: (Singing) Gold can buy most anything, anything but love, true love, true love.

GREIVING: Country star Gene Autry recorded the Sherman's very first collaboration. "Gold Can Buy You Anything (But Love)." And before too long, Walt Disney was commissioning songs from them for different movies, including this one from "The Parent Trap" about identical twins.

(SOUNDBITE OF FILM, "THE PARENT TRAP")

HAYLEY MILLS: (As character, singing) Let's get together. Yeah, yeah, yeah. Why don't you and I come by? Let's get together. What do you say?

GREIVING: It was sung by a reluctant Hayley Mills.

MILLS: I said, I'm not a singer. I can't sing. And Richard said, well, you're an actress, aren't you? Act it.

GREIVING: Mills got to know the Sherman Brothers when she was a child star at Disney.

MILLS: Richard was much more a extrovert, much more outgoing. And Bob was always quieter, and it was as if that Richard was on the front foot, and Bob was on the back foot. They made a very good yin-yang.

GREIVING: The brothers as different personalities were captured in the 2013 movie "Saving Mr. Banks" about the making of "Mary Poppins." Actor Jason Schwartzman played Richard and got some tips from his real-life character.

JASON SCHWARTZMAN: You know, he said, if my brother and I were at a party, and there was a piano, people would say, oh, Richard, you should get on the piano. Play. Play. And I would get on the piano, and I would play, and my brother would be in a corner reading a book.

GREIVING: "Mary Poppins" proved to be the Shermans' big break, and they created some of their most enduring songs for the movie.

(SOUNDBITE OF FILM, "MARY POPPINS")

JULIE ANDREWS: (As Mary Poppins, singing) A spoonful of sugar helps the medicine go down, the medicine go down, medicine go down.

GREIVING: Richard said Walt Disney's favorite song was the gentle lullaby "Feed The Birds," which he often called Richard into his office to play for him.

ANDREWS: (As Mary Poppins, singing) Come feed the little birds. Show them you care. And you'll be glad if you do.

GREIVING: The Shermans continued collaborating on songs for Disney into the new millennium. They also wrote for other studios, eventually composing more than 900 songs, but it was their work for Walt that will echo for generations to come.

DISNEY: Thanks, boys. Say goodbye to the folks.

RICHARD SHERMAN AND ROBERT SHERMAN: (Singing) There's a great, big, beautiful tomorrow.

DISNEY: As I said, that's the spirit.

GREIVING: For NPR News, I'm Tim Greiving in Los Angeles.

REX ALLEN: There's a great, big, beautiful tomorrow shining... Transcript provided by NPR, Copyright NPR.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

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These are the top 10 countries for travel and tourism

The US retains its prime position in the World Economic Forum's latest Travel & Tourism Development Index. Image:  Unsplash/EveLazco

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• Pent-up demand after the pandemic is expected to drive passenger numbers back up to pre-pandemic levels in 2024.
• The recovery of the travel and tourism sector since the pandemic has been uneven, however, and some nations are better placed than others to respond to the challenges and opportunities of the future.
• The top three best-placed countries for travel and tourism are the US, Spain and Japan, according to the World Economic Forum’s Travel & Tourism Development Index.

If you were desperate to get away after the restrictions and enforced staying at home of the pandemic years, you were far from alone.

Global international tourist arrivals are expected to meet pre-pandemic levels in 2024 driven by this pent-up demand. But, the recovery of the travel and tourism sector since the pandemic has not been without challenges. Add to that macroeconomic, geopolitical and environmental factors, which have added pressures on the industry.

These pressures will amplify and evolve over the coming years and, along with the growth of digital technologies and AI, may well force the travel industry to adapt.

Some economies are better placed than others to make these changes, respond to future risks and ensure that travel and tourism is a driver of economic growth and prosperity.

With this in mind, the World Economic Forum’s Travel & Tourism Development Index (TTDI) aims to serve as a benchmark for stakeholders to gauge progress, inform decisions and policies, and encourage sustainable and resilient growth.

A mixed recovery in challenging conditions

Europe dominates the top 10 economies for T&T, as ranked by the 2023 index, although the top spot is clinched by the US.

But the index also shows that while 71 of the 119 economies it ranks improved their scores between 2019 and 2023, the average improvement is just 0.7% above pre-pandemic levels.

On the one hand, the rebound in travel and tourism has coincided with rising global air route capacity and connectivity, improved international openness, and increased investment in natural and cultural resources driving tourism. On the other hand, non-leisure demand is still lagging, there are ongoing labour shortages, and air route capacity and connectivity, capital investment and productivity have struggled to keep pace with demand.

This has created a supply and demand imbalance which, along with inflationary pressures, has led to reduced price competitiveness and service disruptions.

Europe and Asia-Pacific have the most favourable conditions

Of the top 30 TTDI scorers in 2023, 26 are high-income countries. Nineteen of them are based in Europe, and seven in Asia Pacific.

These countries benefit from favourable business environments and labour markets, open travel policies, advanced technology adoption, excellent transport and tourism infrastructure, and rich natural, cultural and non-leisure attractions.

As a result, this group of 30 accounted for more than three-quarters of T&T industry GDP in 2022, and 70% of GDP growth between 2020 and 2022.

But although this group is leading the way, many of the above-average improvements in scores come from low- to upper-middle-income countries, including sub-Saharan and North Africa, Eurasia, South America, South Asia, and the Balkans and Eastern Europe.

While many have shown improvements, these less affluent countries still make up the vast majority of below-average scorers in the index. More investment is needed to help increase their share of the market and improve their readiness for future risks and opportunities.

Progress needed on resilience and equality

The ability of the travel and tourism sector to grow is limited by challenges like tight labour markets, growing fiscal constraints and concerns around health and security conditions. Labour market resilience will be an increasingly important factor for the sector, but issues like equality of job opportunities, workers’ rights and social protection are holding many economies – particularly low- and middle-income ones – back in this area.

As other sectors proceed to decarbonize, the aviation sector could account for a much higher share of global greenhouse gas emissions by mid-century than its 2%-3% share today.

Sustainable aviation fuels (SAF) can reduce the life-cycle carbon footprint of aviation fuel by up to 80%, but they currently make up less than 0.1% of total aviation fuel consumption. Enabling a shift from fossil fuels to SAFs will require a significant increase in production, which is a costly investment.

The Forum’s Clean Skies for Tomorrow (CST) Coalition is a global initiative driving the transition to sustainable aviation fuels as part of the aviation industry’s ambitious efforts to achieve carbon-neutral flying.

The coalition brings together government leaders, climate experts and CEOs from aviation, energy, finance and other sectors who agree on the urgent need to help the aviation industry reach net-zero carbon emissions by 2050.

The coalition aims to advance the commercial scale of viable production of sustainable low-carbon aviation fuels (bio and synthetic) for broad adoption in the industry by 2030. Initiatives include a mechanism for aggregating demand for carbon-neutral flying, a co-investment vehicle and geographically specific value-chain industry blueprints.

Learn more about the Clean Skies for Tomorrow Coalition's impact and contact us to find out how you can get involved.

Another major hurdle for the sector is balancing growth with sustainability. Although there has been broad progress in areas like energy sustainability, some progress – like the fall in emissions seen during the pandemic – is likely to only be temporary.

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License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

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May 27, 2024

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Maciej Kolaczkowski, Debmalya Sen and Jeremy Williams

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May 24, 2024

Translating Critical Raw Material Trade into Development Benefits

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Master of Science in Hospitality and Tourism Management

Gain essential skills in executive management, leadership and analytics -- all while staying current on hospitality and tourism industry trends. Learn from leading instructors, tackle real-world challenges, and join a top-ranked program to become a customer experience expert and distinguish yourself in the competitive field of hospitality management.

Ready to Become a Boilermaker?

Leverage innovations to become an effective engineer while delivering customer service excellence..

Elevate your career with Purdue’s online Master of Science in Hospitality and Tourism Management program. Offered by the White Lodging-J.W. Marriott, Jr. School of Hospitality, Purdue’s innovative program is designed for managers in tourism, events, hotels or restaurants. Gain essential skills in executive management, leadership and analytics — all while staying current on industry trends.

Learn from leading researchers, tackle real-world challenges and join a #1-ranked program to become a customer experience expert (UniversityHQ, 2023). Become an experience engineer and stand out in the dynamic field of hospitality and tourism management.

Program Specifics

Learn more about the master of science in hospitality and tourism management.

Learn from Purdue’s acclaimed hospitality and tourism faculty – experts in hotel and restaurant management, customer service innovation and more. Tailor your leadership skills for the unique challenges of the hospitality field, acquire global perspectives for managing diverse organizations, and refine your communication and critical-thinking skills.

• Business Statistics and Quantitative Analysis (HTM 50300)
• Hospitality Business Law and Risk Management (HTM 51100)
• Leadership in Hospitality and Tourism (HTM 51200)
• Hospitality and Tourism Marketing II (HTM 53100)
• Advanced Service Management for Hospitality and Tourism (HTM 53600)
• Advanced Hospitality Accounting and Finance Systems (HTM 54100)
• Strategic Revenue Management in the Hospitality Industry (HTM 54200)
• Advanced Management Project Capstone (HTM 59500)
• Management Challenge Analysis (HTM 61200)
• Advanced Personnel Systems in Restaurants, Hotels and Institutions (HTM 64200)

Tuition and Fees

$766.30 per credit hour (In-State Residents) $843.80 per credit hour (Out-of-State Residents)

34 total credit hours.

Domestic students and permanent residents may qualify for the following types of financial aid:

• US federal financial aid
• US veterans financial aid

Career Outcomes

Top Job Titles

• General Managers
• Guest Service Representatives
• Food and Beverage Managers
• Night Auditors
• Receptionists

Top Industries

• Hotels and Motels
• Limited- and Full-Service Restaurants
• Event Management

Source: LightcastTM (2023). Unique job postings for July 2022-2023. Projected growth for years 2023-2033.

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NOVEMBER 7, 2023 2:09pm

Are you ready to join the Purdue  innovators  and  changemakers  always striving to make giant leaps forward in our industries and fields? Start your application today!

You are not alone in taking your next giant leap. Get your questions answered, receive application help, or plan your degree journey by speaking with an enrollment counselor. Request more information today. 

Experts predict good year for Michigan tourism despite return to normal travel patterns

LANSING, Mich. (WILX/WNEM/WLUC) - The kick off to the summer travel season is here as tourists make their return to the Great Lakes State.

The state’s tourism bureau expects trends to continue after over 125 million tourists visited the state in 2022. Northern Michigan Chamber Alliance Chair Nikki Devitt said tourism has a huge impact on the region’s economy.

“We are a diverse economy in northern Michigan, but the number one economy for many of our communities that we depend on most for our year-round living style is tourism, plain and simple,” Devitt admitted.

Tourism in Michigan supports over 300,000 jobs and adds nearly $50 billion to the state’s economy. Travel Michigan’s Nick Nerbonne said while tourist numbers last year began returning to “traditional travel patterns,” but still expects higher numbers starting with Memorial Day.

“A lot of people like to get out and explore the state of Michigan from downtown Detroit all the way up to the western U.P.,” Nebonne said.

MDOT expects 1.3 million Michiganders to travel more than 50 miles from home during the holiday weekend.

Michigan’s new Chief Growth Officer position is designed to grow the state through different economic avenues including things like business incentives and tourism. Chief Growth Officer Hilary Doe says many tourists turn into residents after visiting a state, which she said would help with retaining talent and bringing more people to the state.

“[Tourism] drives incredible economic impact and real important visits that are often their first front door to Michigan before they make their decision potentially to turn from visitors into residents,” Doe explained.

Doe said they are working on coming up with policies to make Michigan not just a better place to vacation, but a better place to live as well.

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At Travel Experts Tourism, we specialize in providing comprehensive hotel management services, catering to the unique needs of the hospitality industry. With a strong focus on tourism trips organizing and the management of tourist resorts and hotel apartments, we are dedicated to creating exceptional experiences for guests and optimizing operations for property owners.

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Tourism Trips Organizing: As part of our core services, we excel in organizing memorable tourism trips for individuals, families, and groups. Whether it's arranging sightseeing tours, coordinating transportation, or securing accommodations, we ensure that every aspect of the trip is meticulously planned and executed. Our team of experienced professionals is well-versed in local attractions, cultural events, and hidden gems, allowing us to curate tailored itineraries that cater to diverse preferences.

Tourist Resorts Management: We take pride in our expertise in managing tourist resorts, ensuring they operate seamlessly and provide a delightful stay for guests. Our comprehensive approach covers all aspects of resort management, including reservations and bookings, staffing and training, maintenance and upkeep, guest services, and financial management. By leveraging our industry knowledge and innovative strategies, we strive to enhance the overall guest experience while maximizing revenue and profitability for resort owners.

Hotel Apartments Management: Recognizing the growing demand for spacious and comfortable accommodations, we specialize in the management of hotel apartments. Our dedicated team excels in handling the unique requirements of this niche sector, including guest check-ins, housekeeping services, maintenance, and ensuring a high level of guest satisfaction. We implement effective marketing strategies to attract long-term guests and optimize occupancy rates, enabling property owners to achieve sustainable returns on their investments.

At Travel Experts Tourism , we prioritize delivering exceptional service and fostering strong partnerships with our clients. We understand that each property is unique, and we tailor our management approach to meet specific goals and objectives. With a commitment to excellence, innovation, and guest satisfaction, we are dedicated to driving success and profitability for our clients in the dynamic hospitality industry.

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Phone: 00971551308052 Mobile: 00971551308052  

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Abu Dhabi - Al khalidyia 

Tourism Trips Organizing 

Hotel Apartments Management

Hotel Management

Tourist Resorts Management