world tourism theme 2023

UN Tourism | Bringing the world closer

Investing in people, planet and prosperity, supporting tourism’s green transition, investing in prosperity: fostering innovation and entrepreneurship.

Riyadh, Kingdom of Saudi Arabia | 27 - 28 September

Join the celebration! #WTD23  

UNWTO has identified investments as one of the key priorities for tourism’s recovery and future growth and development. For World Tourism Day 2023 , UNWTO highlights the need for more and better-targeted investments for people, for planet and for prosperity. Now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity.

World Tourism Day 2023 will be a call to action to the international community, governments, multilateral financial institutions, development partners and private sector investors to unite around a new tourism investment strategy.

Zurab Pololikashvili

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António Guterres

3 ways to celebrate this World Tourism Day # WTD23

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World Tourism Day 2023 Events

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Investing in People, Planet, and Prosperity

The overall disruption in the tourism sector brought about by COVID-19, provides an opportunity to redefine and recalibrate the direction and narratives of tourism investments for a more sustainable future for the People, the Planet, and prosperity.  

This  World Tourism Day 2023 , the  UNWTO ,  under the theme “Tourism and green investment” highlights the need for more and better-targeted investments for the  Sustainable Development Goals , the UN roadmap for a better world by 2030. Now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity.

Visit the World Tourism Organization’s website

The UN World Tourism Organization has prepared a website and digital materials for social networks. Let’s all contribute to promote tourism investments focused on achieving a better world for the benefit of all.

How tourism should invest to contribute to the SDGs

The possibilities of strategic investment for this triple dimension are immense:

For the People by investing in education and skills

Looking ahead, the global tourism workforce will require millions of hospitality graduates annually between now and 2030 and a further 800,000 jobs a year will require specific vocational training. For these reasons, we need to invest in people, as they are the foundation of tourism so that all those who wish to be part of the sector have the same opportunities to access quality tourism training, anywhere in the world.

For the Planet by investing in sustainable infrastructure and accelerating green transformation

Looking into the future, the need to reduce emissions provides an investment opportunity of $24.7 trillion in the green buildings sector of emerging market cities by 2030, in which hotels, resorts, and restaurants account for $1.5 trillion. In addition, tourism faces a lot more investment opportunities related to new solutions and technologies to decarbonize the sector as well as to ensure climate-resilient infrastructure through adaptation solutions.

For Prosperity by investing in innovation, technology, and entrepreneurship

Digitalization and innovation programs are a strategic priority to support particularly young people and women, which are critical to upskill the tourism sector’s workforce. Moreover, the global need to increase investments in programs that support and incentivize entrepreneurship and generate opportunities for innovations is highly need it in the tourism sector.

In order to succeed, let’s make this World Tourism Day a call to action to the international community, governments, multilateral financial institutions, development partners, and private sector investors to unite around a new tourism investment strategy .

What is the Glasgow Declaration?

The Glasgow Declaration is a compromise to accelerate climate action in tourism and to secure strong commitments to support the global goals to halve emissions over the next decade and reach Net Zero emissions as soon as possible before 2050. Over 450 organizations have become signatories of this declaration.

Did you know?

• Tourism employs one in every ten people on Earth.
• Tourism in rural areas can particularly benefit traditionally disadvantaged groups such as women - who make up 54% of the workforce in the tourism sector compared to 39% for the whole economy - youth and Indigenous people.
• In emerging destinations, 50% of young people are unable to work in tourism due to a lack of opportunity, resources, or access to academic training.

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Follow our event live!

The UN World Tourism Organization wants you to join the celebration online ( 27-28 September). You can follow its two-day event through its website or its YouTube channel .  

An indigenous entrepreneur in tune with Mother Earth

After successfully reclaiming her people’s territory in Quebrada de Humahuaca, Northern Argentina, Celestina Ábalos turned to tourism to share and promote her indigenous culture. ILO entrepreneurship training during the COVID-19 pandemic helped her business to grow.

World Tourism Organization

The World Tourism Organization (UNWTO) is a leading UN international agency in the field of tourism. Its mission is to promote tourism as a driver of  economic growth, inclusive development  and  environmental sustainability  and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide. Discover how they are working to cope with this pandemic along with the tourism sector and other UN agencies. 

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International days and weeks are occasions to educate the public on issues of concern, to mobilize political will and resources to address global problems, and to celebrate and reinforce achievements of humanity. The existence of international days predates the establishment of the United Nations, but the UN has embraced them as a powerful advocacy tool. We also mark other UN observances .

World Tourism Day 2023: History, Significance And Theme

World tourism day 2023: the theme for this year is "tourism and green investments.".

World Tourism Day 2023: The day encourages people worldwide to explore beauty of our planet .

World Tourism Day is celebrated on September 27. This day highlights the significance of tourism in fostering cultural exchange, economic growth and sustainable development. The day encourages people worldwide to explore the beauty and diversity of our planet while recognising the responsibilities that come with it. Tourism not only allows us to discover new places but also bridges cultural gaps, promotes peace and contributes significantly to local economies. 

World Tourism Day 2023 Theme:

The theme for World Tourism Day 2023 is “Tourism and Green Investments”. This theme emphasises the importance of making tourism more sustainable and environmentally friendly. Green investments involve using money and resources to support eco-friendly practices in the tourism industry. By focusing on tourism and green investments, we all can work towards a future where travel not only enriches our lives but also helps to preserve the planet for generations to come. 

Significance of World Tourism Day:

World Tourism Day holds great significance as it underscores the role of tourism in various aspects of human life. Firstly, it promotes cultural exchange, encouraging people from different backgrounds to come together and learn from one another. Secondly, it increases economic growth by creating job opportunities and stimulating local businesses. Additionally, it creates environmental awareness and highlights the importance of sustainable tourism practices to protect our planet for future generations. Furthermore, World Tourism Day promotes the idea that travel can be a powerful instrument for peace and understanding.

World Tourism Day: History

World Tourism Day was established by the United Nations World Tourism Organization (UNWTO) in 1980. Since then, this global celebration has grown in prominence, with each year focusing on a specific theme related to tourism. These themes have ranged from "Tourism for Sustainable Energy" to "Tourism and the Digital Transformation." World Tourism Day continues to be a platform for governments, businesses, and individuals to come together to promote responsible and sustainable tourism practices worldwide.

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World Tourism Day: Explore the history, significance and 2023 theme

It's a day when the world celebrates not only the joy of travel but also the responsibility we all share in preserving the beauty and diversity of our planet for future generations..

• Regional Support Office for Asia and the Pacific (RSOAP)
• Member States in Asia and the Pacific
• SUSTAINABLE TOURISM OBSERVATORIES (INSTO)

World destinations welcomed 22% more international tourists in the third quarter of 2023 compared to the same period last year, reflecting a strong Northern Hemisphere summer season (UNWTO Tourism Barometer November 2023 – Press Release) .

An estimated 975 million tourists travelled internationally between January and September 2023, an increase of 38% over the same months of 2022, though 13% fewer than in 2019 (UNWTO Tourism Barometer November 2023-Excerpt) .

Overall, tourism recovered 87% of pre-pandemic levels in January-September 2023. That puts the sector on course to recover almost 90% by the end of the year. And international tourism receipts could reach USD 1.4 trillion in 2023, about 93% of the USD 1.5 trillion earned by destinations in 2019 (UNWTO Tourism Barometer November 2023 – Press Release) .

Asia and the Pacific reached 62% of pre-pandemic levels this period due to slower reopening to international travel. However, performance among subregions is mixed, with South Asia recovering 95% of pre-pandemic levels but North-East Asia only about 50% (UNWTO Tourism Barometer November 2023 – Press Release) .

According to Trip.com, global search results for inbound travel to China have significantly improved in Q3 2023 by nearly 40% compared to Q2. In terms of Chinese outbound travel, hotel and air ticket reservations made have already recovered 80% of pre-pandemic levels in Q3. This show signs of gradual recovery of cross-border traffic further to China’s reopening of borders early this year. On 24 November, China announced a unilateral 15- day visa-free entry policy for holders of ordinary passports from France, Germany, Italy, the Netherlands, Spain, and Malaysia, during the period from 1 December 2023 to 30 November 2024 (UNWTO Tourism Barometer November 2023-Excerpt) .

International tourism is well on track to fully recover pre-pandemic levels in 2024 despite economic challenges such as high inflation and weaker global output, as well as important geopolitical tensions and conflicts (UNWTO Tourism Barometer November 2023 – Press Release) .

Read more on the UNWTO Tourism Barometer (November 2023 excerpt) here .

About the UNWTO World Tourism Barometer

The UNWTO World Tourism Barometer is a publication of the World Tourism Organization (UNWTO) that monitors short-term tourism trends regularly to provide global tourism stakeholders with up-to-date analysis of international tourism. The information is updated several times a year and includes an analysis of the latest data on tourism destinations (inbound tourism) and source markets (outbound tourism). The Barometer also includes three times a year Confidence Index based on the UNWTO Panel of Tourism Experts survey, which provides an evaluation of recent performance and short-term prospects for international tourism.

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World Tourism Day 2023: Origins, Importance, and Theme

The theme chosen for World Tourism Day 2023 is “Tourism and Sustainable Investments.”

Table of Contents

On the 27th of September each year, the world comes together to celebrate World Tourism Day. This occasion serves as a poignant reminder of the pivotal role tourism plays in facilitating cultural interchange, propelling economic prosperity, and nurturing sustainable development. It’s a day that invites people from all corners of the globe to embark on journeys that showcase our planet’s rich tapestry while also underscoring the shared responsibilities associated with travel.

Tourism extends beyond the mere act of exploration; it serves as a bridge that spans cultural divides and fosters peace among nations. This dynamic industry wields immense power in bolstering local economies, offering communities the opportunity to thrive through the influx of travelers seeking unique experiences. So, on this special day, we not only celebrate the joy of discovering new destinations but also recognize the profound impact that responsible tourism has on our world.

The theme for World Tourism Day 2023:

World Tourism Day for the year 2023 has adopted the theme of “Tourism and Green Investments.” This theme places a strong emphasis on the imperative need to transform tourism into a more sustainable and environmentally conscious industry. In essence, it calls for a shift towards practices that are kinder to our planet.

At its core, “green investments” refer to the allocation of financial resources and efforts toward promoting eco-friendly initiatives within the realm of tourism. It signifies a commitment to using funds to support and advance environmentally responsible practices in this sector. By centering our attention on the synergy between tourism and green investments, we collectively contribute to the vision of a future where travel not only enriches our lives but also plays a crucial role in preserving the planet for generations yet to come.

The Importance of World Tourism Day:

World Tourism Day carries substantial significance as it shines a spotlight on the multifaceted contributions of tourism to various facets of human existence. To begin with, it champions cultural exchange, acting as a catalyst for individuals from diverse backgrounds to converge and gain valuable insights from each other’s traditions and heritage.

Moreover, this observance plays a pivotal role in fostering economic growth by generating employment opportunities and fueling the growth of local enterprises. Simultaneously, it champions environmental consciousness, shedding light on the crucial need for sustainable tourism practices that safeguard our planet for future generations.

Beyond these vital aspects, World Tourism Day also champions the compelling idea that travel holds the potential to be a formidable instrument for promoting peace and fostering mutual understanding among nations and peoples.

The Origins of World Tourism Day:

In 1980, the United Nations World Tourism Organization (UNWTO) formally instituted World Tourism Day. Since its inception, this worldwide commemoration has steadily gained significance, evolving into an annual event with a distinct theme dedicated to various aspects of tourism. These themes have spanned a wide spectrum, encompassing topics as diverse as “Tourism for Sustainable Energy” and “Tourism and Digital Transformation.”

World Tourism Day stands as a prominent platform that unites governments, businesses, and individuals, fostering a collaborative environment aimed at advocating responsible and sustainable tourism practices on a global scale.

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Exploring World Tourism Day 2024: Insights, Theme, and Significance

World Tourism Day, observed every year on September 27th, emphasizes the significance of tourism in our global society. This day is dedicated to raising awareness about the multifaceted impact of tourism, encompassing its social, cultural, political, and economic dimensions.

Table of Contents

History of World Tourism Day

The concept of World Tourism Day was conceived during the third session of the UNWTO General Assembly in Torremolinos, Spain, in 1979. The global community began officially celebrating it on September 27, 1980, a date chosen to mark the 10th anniversary of the establishment of the United Nations World Tourism Organization (UNWTO) in 1970. Over the decades, World Tourism Day has served as a platform to address the evolving challenges faced by the tourism sector, with each year focusing on a unique theme.

Theme of World Tourism Day

For 2023, the theme is “Tourism and Green Investments”. This theme underscores the urgent need for targeted investments in the tourism sector, aiming to create job opportunities, safeguard the environment, and champion inclusive and sustainable growth. The UNWTO emphasizes that in the post-pandemic era, it’s crucial to direct investments toward sectors that not only benefit people but also have a positive environmental impact.

What is “Tourism and Green Investment” ?

“Tourism and Green Investment” is a concept that has gained significant attention, especially in the aftermath of the Covid-19 pandemic. The United Nations World Tourism Organisation (UNWTO) stresses the urgency for stakeholders to re-evaluate and enhance their investment strategies. As the world grapples with the repercussions of the pandemic, there’s a pressing need to steer both people and the planet toward a prosperous future. The UNWTO identifies investments as a pivotal element in this recovery process.

However, it’s not just about investing more but investing right. The focus should be on targeted investments that not only cater to the needs of the people but also have a positive impact on the environment. In essence, “Tourism and Green Investment” advocates for a balanced approach where economic growth goes hand in hand with environmental sustainability.

Celebrations and Significance :

Saudi Arabia has the honor of hosting the official celebrations for World Tourism Day 2023 in its capital, Riyadh. This day serves as a testament to the immense potential of tourism to stimulate economic growth, foster cultural exchanges, and promote mutual understanding among nations. It also advocates for sustainable tourism practices that benefit local communities while preserving the environment.

How to Celebrate :

• Explore hidden attractions in your locality.
• Plan day trips to nearby unvisited destinations.
• Support local businesses by dining at local restaurants and shopping at local stores.
• Share your travel experiences on social media.
• Educate yourself about different cultures and traditions.
• Take virtual tours of renowned global landmarks.
• Plan your next vacation.
• Promote responsible travel.
• Engage in cultural exchange events.
• Advocate for tourism education.

In conclusion, World Tourism Day is not just a celebration but a reminder of the responsibility we all share in making tourism sustainable, inclusive, and beneficial for all.

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World Tourism Day 2023 – Tourism and Green Investment

Budget Hotels > Travel Blog > Festival & Events > World Tourism Day 2023 – Tourism and Green Investment

The joy of exploring the world can be matched by very few other things in life. Which makes it important to recognise, admire and celebrate it. Word Tourism Day does that exactly, and more. World Tourism Day 2023 will be celebrated on 27th September, Wednesday. It is an important event that aims to raise awareness about the significance of tourism around the world.

The tourism sector not only contributes towards the growth and development of a country but also promotes cultural exchange between locals and tourists. It helps create thousands of jobs in different sectors and encourages infrastructural development as well. Keeping these in mind, the World Tourism Organisation (UNWTO) works towards making travel accessible to all while ensuring sustainable tourism.

World Tourism Day: Background

World Tourism Day was chosen by the World Tourism Organisation (UNWTO) in 1979 and the celebration started in 1980. The date 27th September was selected as it marks the anniversary of the adoption of the Statutes of UNWTO in 1970. These Statutes helped in the establishment of UNWTO five years later in 1975.

Ever since 1980, World Tourism Day is celebrated on the 27th of September every year across the globe. The official festivities for World Tourism Day 2022 were hosted by Indonesia with the theme of ‘Rethinking Tourism’.

World Tourism Day Host Country for 2023

The official festivities for World Tourism Day will be hosted by Riyadh, Kingdom of Saudi Arabia for 2023.

World Tourism Day 2023 Theme and Color

The theme for World Tourism Day 2023 is Tourism and Green Investments. The official colour of World Tourism Day is blue.

World Tourism Day Host Countries for 2024 and 2025

World Tourism Day 2024 and 2025 will be held in Europe and South Asia respectively. The nominations for the countries are yet to be made so the host countries are not finalised yet. The suggested theme for the year 2024 is Tourism and Peace and the suggested theme for the year 2025 is Tourism and Sustainable Transformation.

Top 10 Most Visited Countries In The World

These are the top 10 tourism countries in the world that were ranked based on the number of international tourist arrivals. Please note that tourism rankings can change over time, and these rankings might shift from time to time.

Arc de Triomphe, France

Known for its rich culture, art, history, and cuisine, France has consistently been one of the most visited countries in the world.

Sagrada Familia, Spain

Spain offers diverse attractions, including beautiful beaches, historic cities, and a vibrant culture.

3. United States

Statue of Liberty, USA

The USA has a wide range of attractions, from natural wonders like national parks to iconic cities like New York and Los Angeles.

Great Wall of China, China

China’s tourism industry has grown rapidly, with attractions such as the Great Wall, Terracotta Army, and modern cities like Shanghai.

Colosseum, Italy

Italy is famous for its art, history, architecture, and cuisine, drawing tourists to cities like Rome, Venice, and Florence.\

Hagia Sophia, Turkey

Turkey straddles Europe and Asia and boasts a rich history, stunning landscapes, and a unique blend of cultures.

Tulum, Mexico

Mexico offers beautiful beaches, ancient ruins, and a vibrant culture, making it a top destination in the Americas.

Brandenburg Gate, Germany

Germany is known for its historic cities, scenic landscapes, and cultural events like Oktoberfest.

9. Thailand

Wat Pho, Thailand

Thailand attracts tourists with its stunning beaches, rich culture, and vibrant street life.

10. United Kingdom

Palace of Westminster, UK

The UK is renowned for its history, landmarks, and cultural attractions, including London’s museums and historic sites.

World Tourism Day 2023: Concept

On September 2023, the 43rd edition of World Tourism Day will be celebrated around the world. The official celebration will be held in Marrakesh, Morocco, with the theme of ‘Tourism and Green Investment.’ 

Why do we Celebrate World Tourism Day?

World Tourism Day is celebrated annually on September 27th to promote and raise awareness about the importance of tourism on both a global and local scale. This international observance serves multiple significant purposes.

First and foremost, World Tourism Day celebrates the immense economic and cultural contributions that the tourism industry makes to countries and communities around the world. Tourism is a major driver of economic growth, generating income and employment opportunities in various sectors, such as hospitality, transportation, and local businesses. By celebrating this day, nations acknowledge the potential of tourism as a means of improving their economies and enhancing the quality of life for their citizens.

Moreover, World Tourism Day encourages responsible and sustainable tourism practices. As tourism continues to grow, there is a pressing need to mitigate its negative impacts on the environment, culture, and society. This day serves as a platform for governments, organizations, and individuals to discuss and implement strategies for responsible tourism, such as reducing carbon emissions, protecting natural ecosystems, and respecting local customs and traditions. It promotes the idea that tourism should be a force for good, benefiting both travellers and the destinations they visit.

Additionally, World Tourism Day fosters cross-cultural understanding and global cooperation. Tourism facilitates people-to-people interactions and exchanges, promoting tolerance and mutual respect among different cultures and backgrounds. It encourages travellers to learn about and appreciate the diversity of the world. By celebrating this day, nations emphasize the role of tourism in building bridges between societies and promoting international peace and cooperation.

Is there any type of Holiday on World Tourism Day?

World Tourism Day, which is celebrated annually on September 27th, is not a public holiday in most countries. It is an international observance day designated by the United Nations World Tourism Organization (UNWTO) to promote tourism’s importance and its social, cultural, political, and economic value worldwide. While it is not a public holiday, many countries and organizations may hold special events, seminars, and promotions related to tourism on this day to raise awareness about the benefits and challenges of tourism and to encourage responsible and sustainable tourism practices.

About the United Nations World Tourism Organization (UNWTO)

The United Nations World Tourism Organization (UNWTO) is a specialized agency of the United Nations that focuses on promoting and developing sustainable tourism worldwide. Established in 1974 and headquartered in Madrid, Spain, the UNWTO plays a crucial role in advancing tourism as a driver of economic growth, social progress, and environmental sustainability.

One of the primary objectives of the UNWTO is to encourage international cooperation in the field of tourism. It serves as a forum for member countries to exchange knowledge, best practices, and policy insights to address the challenges and opportunities in the tourism industry. By fostering collaboration among governments, private sector stakeholders, and local communities, the UNWTO aims to create a global tourism landscape that benefits all parties involved.

Importance of Tourism

Tourism is of significant importance for various reasons, both for individual travellers and for the economies of countries around the world. Here are some key points highlighting the importance of tourism.

• Economic Impact: Tourism is a major contributor to the global economy, generating jobs, income, and tax revenue. It supports a wide range of industries, including hospitality, transportation, food services, and retail. Many countries rely on tourism as a vital source of income and employment.
• Economic Diversification: Tourism can help diversify economies by reducing dependence on a single industry. It provides opportunities for small businesses and entrepreneurs, fostering economic growth in regions that may not have other viable industries.
• Cultural Exchange: Tourism promotes cultural exchange and understanding. When people from different backgrounds and cultures interact through travel, it can lead to increased tolerance, appreciation, and respect for diversity.
• Preservation of Heritage: Tourism often encourages the preservation of historical sites, natural landmarks, and cultural traditions. These attractions are maintained and protected for visitors, which also benefits local communities by preserving their heritage.
• Infrastructure Development: Tourism can drive infrastructure development, including transportation networks, hotels, restaurants, and recreational facilities. This infrastructure not only serves tourists but also improves the quality of life for residents.
• Job Creation: The tourism industry creates millions of jobs worldwide, ranging from tour guides and hotel staff to drivers and artisans. These employment opportunities help reduce unemployment rates and improve living standards.
• Foreign Exchange Earnings: Tourism brings in foreign exchange through expenditures by international tourists. This revenue can be used to pay for imports, service foreign debt, or invest in national development projects.
• Regional Development: Tourism often benefits less-developed regions, as it encourages investment in these areas to attract tourists. This can lead to improved living conditions and infrastructure in rural or remote locations.
• Environmental Awareness: Responsible tourism can raise awareness about environmental conservation. Sustainable tourism practices aim to minimize negative impacts on natural ecosystems and promote eco-friendly travel.

How to Celebrate World Tourism Day in India

The best way to celebrate World Tourism Day in India is by travelling and exploring the popular and hidden gems in the country. While there are many World Tourism Day activities in India, here are some of the top options.

1. Spend some serene time in a hill station

India is peppered with many beautiful hill stations boasting scenic surroundings and a peaceful environment. With snow-capped mountains, lush green valleys, waterfalls, beautiful flora and fresh mountain air, these hill stations promise a magical experience every time.

• Places to visit: Manali , Dharamsala , Nainital , Auli, Darjeeling , Srinagar, Leh-Ladakh, Coorg and Ooty
• Places to Stay: Hotels in Ooty , Hotels in Nainital, Hotels in Coorg , Hotels in Manali

2. Explore the historical monuments in Delhi

Featuring a perfect blend of history and modernity, the capital city of India is a delight for different types of travellers. And if you are someone who loves exploring historical places, Delhi is a must-visit. The city, which has seen the rise and fall of several empires in the past, is dotted with monuments and structures that speak volumes about its rich history, heritage and culture.

• Places to visit: Red Fort , Humayun’s Tomb , India Gate , Purana Qila , Jama Masjid , Agrasen Ki Baoli , Qutub Minar and Tughlaqabad Fort
• Places to stay: Hotels in Delhi

3. Admire the backwaters in Kerala

Located in the southern part of India, Kerala is one of the best places to visit in the country. Apart from unspoilt beaches, scenic beauty and delectable cuisine, the state is famous for its mesmerising backwater cruises in different types of houseboats. Cruising the backwaters while soaking in the beauty of the surroundings is one of the best things to experience here.

• Places to visit: Alleppey , Kuttanad, Kumarakom, Kocho, Thiruvallam, Kollam and Kozhikode
• Places to stay: Hotels in Kochi , Hotels in Ernakulam

4. Enjoy the colourful culture of Thar Desert

Spread over Rajasthan, Gujarat, Haryana and Punjab, Thar or ‘The Great Indian Desert’ is known for its rich human culture, sand dunes, colourful festivals and a wonderful collection of flora and fauna. This desert is mostly popular for camel safaris along the rolling sand dunes of Jaisalmer, Jodhpur, Bikaner and Pushkar. What’s more, you can enjoy overnight desert camping, star gazing, jeep safari, traditional cultural performances, Rajasthani food and stunning sunrise and sunset views over the sand dunes.

• Places to visit: Bikaner, Pushkar, Jodhpur , and Jaisalmer
• Places to stay: Hotels in Jaipur  

5. Trek in the Himalayas

If you are a nature lover and adventure seeker, a trek in the Himalayas will fill you with wonderful memories. There are multiple trekking routes of different difficulty levels, so you can choose a suitable one and satiate your adrenaline rush. The natural beauty of the routes and stunning views of snow-capped mountains, deep valleys, milky-white streams and flower-covered meadows are sure to leave you mesmerised.

• Popular Trekking Routes: Hampta Pass Trek, Valley of Flowers Trek, Rupin Pass Trek, Har Ki Dun Trek, Bali Pass Trek, and Goecha La Trek.
• Places to Stay: Hotels in Dehradun

6. Pay your respects at the temples in Varanasi

Located on the left bank of the holy River Ganga, Varanasi, the spiritual capital of India, is the ultimate pilgrimage destination for Hindus around the world. It is known for the famous Kashi Vishwanath Temple dedicated to Lord Shiva. The city reportedly has 23,000 temples and 88 Ghats. The divine Ganga Aarti performed at Dashaswamedh Ghat every evening is one of the best things to experience in Varanasi.

• Places to visit: Kashi Vishwanath Temple, Kaal Bhairav Mandir, Maa Annapurna Mandir and Sankat Mochan Mandir
• Places to stay: Hotels in Varanasi

7. Find inner peace in Auroville

When it comes to inner peace and spiritual enlightenment, Auroville is the place to be. Auroville is a universal town where men and women from any country can live in peace and harmony. The town is known for housing the popular Matrimandir or ‘Mother’s Shrine’ where people can practice integral yoga for mental peace and overall well-being. This dome-styled gold-plated structure is the main centre of meditation in Auroville.

How to Celebrate World Tourism Day Outside India

If you love travelling to different countries, you can plan a trip to one of these places to celebrate this important event.

1. Explore the beautiful landmarks in New York

Known for its towering skyscrapers, stunning landmarks, lively nightlife and endless energy, New York is a wonderful place for different types of travellers. When it comes to points of interest and landmarks, the city has many unique and iconic attractions. Apart from the famous Statue of Liberty, other popular landmarks here are the Empire State Building, Bryant Park, Brooklyn Bridge, Times Square, Central Park, and the American Museum of Natural History, to name a few.

2. Enjoy the beaches and nightlife of Phuket

If you are planning a beach vacation outside India, Phuket is a wonderful destination. The largest island of Thailand houses many offshore islands, beautiful beaches, lively markets and vibrant nightclubs, bars and discotheques for enthusiasts. From spending time on the sandy shores of Patong Beach and enjoying the nightlife on Bangla Road to exploring Phuket weekend night market and taking a trip to Phi Phi Islands, there are so many amazing things to do here.

3. Spend some peaceful time in Bali

A famous island in Indonesia, Bali is a wonderful destination for a laidback vacation. It is dotted with many beautiful beaches where you can spend some leisurely time, take a boat ride, surf, dive, or spot dolphins. What’s more, Bali is known for its picturesque temples, scenic rice terraces, milky-white waterfalls, tranquil yoga retreats and vibrant local markets. The island has some of the best coral reefs that are worth exploring. All in all, this lovely island is ideal for a peaceful getaway.

4. Soak in the beautiful landscapes of Iceland

Located near the Arctic Circle, Iceland is one of the most dreamlike places to visit in the world. This beautiful and sparsely populated country is known for its unique and dramatic landscapes that will transport you to a different world altogether. The country is a mind-blowing concoction of waterfalls, glaciers, hot springs, mountains, active volcanos, lava plains and lakes. Iceland is also one of the best places in the world to see the beautiful Northern Lights.

5. Experience the heritage of England in London

A leading tourist destination in the world, London has something for everyone. Apart from popular attractions, such as the London Eye, Buckingham Palace, Westminster Abbey, Tower of London, Big Ben and Parliament, the city houses many museums and art galleries that have preserved the culture and heritage of this historic city. London boasts a vibrant nightlife and some of the finest fashion boutiques as well.

6. Revel in the culture and fashion of Paris

The capital city of France is one of the most important European cities and cultural centres known for its arts, fashion, music and entertainment scenes. Paris is home to many cultural sites and architectural wonders that are worth a visit. Louvre Museum, Rodin Museum, Musee Picasso, Montmartre, Eiffel Tower, The Notre Dame Cathedral and Opera Garnier are some top attractions here. Moreover, Paris is known for its chic designer boutiques, flea markets and vintage shops selling the trendiest products. The city has some huge shopping outlets as well, such as Galeries Lafayette Haussmann, Westfield Forum des Halles and Italie 2. The delectable French cuisine, wine and cheese are too good to be missed.

7. Get a huge adrenaline rush with adventure sports in New Zealand

Featuring beautiful coastlines and mighty mountains, New Zealand is ideal for adventure sports enthusiasts. From jet boating, zip lining, zorbing and bungy jumping to sky diving, kayaking, sailing, hiking and mountain biking, there is no dearth of adventure activities in the country. Queenstown in New Zealand is especially ideal for adventure seekers.

Now that we have come to grips with the COVID-19 pandemic, transforming and revitalising the tourism sector is the need of the hour. The pandemic had hit the global tourism scene unbelievably, but on this World Tourism Day 2023, rethinking tourism can help prepare the industry for similar challenges in the future. And it can inspire travellers to continue exploring with new vigour.

How Tourism Should Invest to Contribute to the SDGs?

Tourism can play a significant role in contributing to the United Nations Sustainable Development Goals (SDGs) by adopting sustainable practices and investing in initiatives that align with these goals. Here are several ways in which the tourism industry can invest to support the SDGs:

• Sustainable Infrastructure Development: Invest in eco-friendly and energy-efficient infrastructure, including hotels, transportation, and attractions, to reduce the carbon footprint of tourism. Develop sustainable accommodations that incorporate renewable energy sources, efficient water management, and waste reduction systems.
• Community Engagement and Empowerment: Invest in local communities by promoting community-based tourism initiatives, ensuring that local people benefit economically and socially from tourism.
• Preservation of Natural and Cultural Heritage: Invest in the conservation of natural and cultural sites by contributing to their maintenance and protection. Develop responsible tourism practices that minimize the impact of visitors on sensitive ecosystems and historical sites.
• Education and Awareness: Invest in educational programs and campaigns to raise awareness among tourists about responsible and sustainable travel practices. Educate tourists about the cultural and environmental significance of the places they visit, fostering a sense of responsibility and respect.
• Reducing Plastic Waste: Invest in plastic reduction initiatives by eliminating single-use plastics in hotels and tourism facilities. Promote reusable and recyclable alternatives and encourage tourists to reduce their plastic consumption.
• Transportation and Mobility: Invest in sustainable transportation options, such as electric buses, cycling infrastructure, and pedestrian-friendly city planning. Promote public transportation and reduce the carbon emissions associated with tourism-related travel.
• Water and Energy Conservation: Invest in water and energy conservation measures within tourism establishments to reduce resource consumption. Promote the use of renewable energy sources, such as solar or wind power, in hotels and attractions.

Q. What is the World Tourism Day theme 2023?

A. The World Tourism Day theme for 2023 is Tourism and Green Investments.

Q. Where is the International Tourism Day 2023?

A. International Tourism Day 2023 will be held in Saudi Arabia.

Q. What is celebrated on 27 September?

A. World Tourism Day is celebrated on 27 September every year.

Q. Who is the father of World Tourism Day?

A. The father of World Tourism Day is Dr. Ignatius (Igor) P. Skrzyniarz. He was a Polish-American journalist and a key figure in the establishment of World Tourism Day.

Q. Why is India famous for tourism?

A. India is famous for tourism due to its rich cultural heritage, diverse landscapes, and a wide range of experiences, from historic monuments like the Taj Mahal to scenic natural beauty in places like Kerala.

Q. Why is World Tourism Day celebrated?

A. World Tourism Day is celebrated to promote awareness of the importance of tourism for cultural, social, and economic development and to foster sustainable tourism practices.

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NTTO Releases International Travel Statistics for 2023

• International Visitor Arrivals of 66.5 million Increased 31% from 2022.  
• Overseas Visitation to Four States/Territories Exceeded Visitation in 2019.

International Visitor Arrivals to the United States in 2023

Total international visitor arrivals 1 of  66.5 million in 2023 increased 15.7 million (+31%) from 50.8 million in 2022 to a level 84% of the 79.4 million arrivals in 2019.

Annual international arrivals from 2000 to 2023 covering all countries and world regions are available on NTTO’s  ADIS/I-94 Visitor Arrivals program page or can be downloaded here .

NTTO’s latest forecast expects international visitor arrivals to surpass pre-pandemic 2019 levels in 2025 with 85.2 million.

Major Characteristics of Overseas Visitors to the United States from the Survey of International Air Travelers (SIAT)

New York was the most-visited state by overseas travelers in 2023, up from #2 in 2022, followed by Florida and California.

New York City was the most-visited city by overseas travelers in 2023, followed by Miami and Los Angeles.

2023 overseas visitation to the following U.S. states/territories surpassed visitation in 2019: Puerto Rico (+85%), Tennessee (+15%), Texas (+7%) and Georgia (+5%).

These and other characteristics of international visitors to the United States can be analyzed in reports on the SIAT Results Inbound page or can be viewed in the SIAT Inbound Survey Monitor data visualization tool .

U.S. Citizen Departures from the United States in 2023

Total U.S. citizen departures 2 of  98.5 million in 2023 increased 17.6 million (+22%) from 80.8 million in 2022 to a level 99% of the 99.7 million arrivals in 2019.

Annual international arrivals from 2000 to 2023 covering all countries and world regions are available on NTTO’s APIS/I-92 Visitor Departures Program page or can be directly downloaded here .

Travel Trade Statistics

Spending by international visitors to the United States (travel exports) totaled $213.1 billion in 2023, an increase of $47.6 billion (+29%) from $165.5 billion in 2022 to a level 89% of travel exports in 2019. Travel exports accounted for 7.0% of total U.S. exports of goods and services in 2023, up from 5.5% in 2022.  Travel exports supported 1.6 million U.S. jobs in 2023 3 .

Spending by U.S. residents abroad (travel imports) totaled $215.4 billion in 2023, an increase of $53.5 billion (+33%) from $161.9 billion in 2022 to a level 17% above travel imports in 2019.

Travel yielded a $2.3 billion trade deficit in 2023.

NTTO Releases New Data Visualization Tool

NTTO is releasing a Country Profile Monitor, which includes annual visitation, traveler characteristics and economic impact of travel to the United States for 71 countries.

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1 ADIS/I-94 (with stays of 1-night or more in the United States and visiting under certain visa types)

2 apis/ “i-92” (arrivals + departures), 3 direct and indirect jobs.

More reasons to ‘Love the Philippines’

In celebration of manila bulletin’s 124th anniversary theme of ‘newsmakers of the year,’ we look back at tourism accolades bestowed upon the philippines in 2023, as led by the department of tourism.

2023 proved to be a remarkable year for Philippine tourism, surpassing the target international visitor arrivals and reaching the five-million mark before year-end. Under the leadership of the Department of Tourism, the country earned numerous accolades from prestigious travel institutions, including the World Travel Awards 2023 (WTA) held at Burj Al Arab in Dubai, UAE, in December.

The Philippines was honored with the inaugural Global Tourism Resilience Award, acknowledging the country's demonstration of “global leadership, pioneering vision, and innovation to overcome critical challenges and adversity.” Being one of just five countries acknowledged for this award, the Philippines sets the standard for best practices in tourism resilience.

In addition to this significant recognition, the Philippines was once again honored as the World's Leading Dive Destination, World's Leading Beach Destination, and World's Leading City Destination for Manila City. 

Tourism Secretary Christina Garcia Frasco expressed joy over these accolades, stating, “We are elated and grateful that Philippine tourism continues to soar to global prominence with tourists declaring their love for the Philippines as the undisputed World’s Leading Beach Destination and World’s Leading Dive Destination, and now World’s Leading City Destination, Manila.”

Frasco continued, “Receiving the Global Tourism Resilience Award is also especially meaningful as this is an affirmation of all the hard work done in the past year to strengthen the pillars of tourism development through convergence and collaboration toward the tourism transformation envisioned by our President Ferdinand Marcos, Jr. These accolades are as much a source of Filipino pride as they are a testament to the enormous contribution of tourism to the Philippine economy and global standing.”

“With these remarkable triumphs, the Philippines reinforces its position as an unparalleled destination, inviting travelers to explore our captivating shores, vibrant underwater realms, and dynamic urban landscapes as they immerse in our culture and heritage, and create unforgettable memories with the distinct grace and hospitality of the Filipino people. We express our profound gratitude to all who have contributed to this success and we continue to dedicate our wholehearted support to all our tourism stakeholders,” the tourism chief added.

Condé Nast Traveler Top Readers’ Choice Awards cited Boracay as the third top island destination in Asia, while Palawan, and Siargao ranked sixth and tenth, respectively. Meanwhile, TripZilla, the prominent digital travel company in Southeast Asia, bestowed the Destination of the Year Award upon the Philippines, recognizing the country not only for its popular tourist destinations but also for its hidden gems and under-the-radar spots. Also, the Sustainability Leader of the Year for Asia title was given to the Tourism Promotions Board (TPB), an agency affiliated with the DOT entrusted with marketing and promotions.