kwik trip may specials

Would you try a blueberry doughnut-flavored potato chip? You can find them at Kwik Trip.

The new potato chips, inspired by the popular blueberry dunker donuts, will hit shelves starting may 18 at kwik trip..

Kwik Trip shoppers can now find Blueberry Dunker-flavored potato chips for a limited time.

The convenience store announced on social media Monday the reveal of its new Blueberry Dunker-flavored URGE potato chips. The new product will hit shelves this weekend, starting May 18. The new flavored snack is a nod at Kwik Trip’s popular Blueberry Dunker Donuts, which debuted in 2013. Last year, the company made more than 9 million Blueberry Dunkers.

Will Churchill, Kwik Trip’s director of category management, said the company wanted to create a new product based on one of its popular products. After testing various options, the Blueberry Dunker chips were the winner, combining sweet and salty flavors.

Kwik Trip has been telling its followers it had an announcement to share for the last few weeks , teasing something big was coming via its social media pages.

“The launch of this new product has been a fun one for our team to tease on social media these past few weeks,” said Paige Geary, Kwik Trip’s social media supervisor.

The company shipped the new chips to all of its influencers early, giving them the opportunity to taste test the products and share their thoughts on their social media platforms before everyone else can find them in stores.

This is the second time Kwik Trip has been inspired by a doughnut while creating a limited-time snack. In 2019, the brand launched Glazers-flavored chips . The idea for that chip started from an April Fool’s Day joke three years prior. Employees and customers loved the idea, and Kwik Trip worked to make it a reality.

Kwik Trip started out as a neighborhood grocery store, opening its first location in Eau Claire in 1965. The second store opened in 1971 in its now home-base, La Crosse. In the last 59 years, the convenience store and gas station has continued to grow, both in physical locations and in popularity, largely because of its social media presence that interacts with its followers on a whole new level.

USA TODAY NETWORK-Wisconsin talked with the company about its social media presence and growing popularity in 2022 . Kwik Trip team members shared how the business shifted its entire digital marketing strategy from focusing on products to focusing on people and developing a brand voice to humanize the company and its content. It's the type of social interaction that can take an April Fool's Day joke and develop new products for its guests.

More trending stories: Have you seen this Wisconsin Rapids native on TikTok? Howie Mandel and Doja Cat have.

More trending stories: Did Farmer Brandon pick Wisconsin sweetheart Grace Girard on the 'Farmer Wants a Wife' season finale?

Contact Caitlin at  [email protected]  or follow her on Twitter  @CaitlinShuda .

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Kwik trip announces new 'dunker' chip coming to stores this weekend.

The chips will roll out in almost 900 stores on May 18

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Kwik Trip announced a new "Urge" brand potato chip coming to stores this weekend. The gas station posted a picture of the new "Blueberry Dunker Donut" ripple potato chip on X.

Yeah, it's big news. Blueberry Dunker Chips rolling out to stores this weekend. 💙 pic.twitter.com/az8a9HRB9e — Kwik Trip (@KwikTrip) May 13, 2024

The chips are already drawing mixed reactions. Some comments on X accused Kwik Trip of going too far, while others commented that they would get multiple bags.

Kwik Trip said the chips will be in almost 900 stores beginning on Saturday. The chips will be available for a limited time only, but Kwik Trip did not say when they will leave stores.

Kwik Trip also sold a limited-time "Glazer" potato chip in 2019.

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Kwik Trip announces limited time Blueberry Dunker Chips

LA CROSSE, Wisc. (KTTC) – Kwik Trip announced on their social media that they would be introducing Blueberry Dunker-flavored URGE potato chips this weekend, May 18.

Blueberry Dunker Donuts were introduced in 2013, and over nine million were produced in 2023.

“We wanted this based off a popular item and after taste testing a few options, the sweet and salty combination of the Blueberry Dunker was a real winner,” said Will Churchill, Director of Category Management for Kwik Trip.

“The launch of this new product has been a fun one for our team to tease on social media these past few weeks,” said Paige Geary, Social Media Supervisor for Kwik Trip. “We shipped the chips early to all our influencers, who will be sharing taste tests on their platforms prior to the official in-store launch to continue building the hype.”

The Blueberry Dunker flavored chips are the second donut-inspired potato chip after Glazers-flavored chips were introduced in 2019.

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Kwik Trip to debut new Blueberry Dunker-flavored chips

L A CROSSE, Wis. (WFRV) – Officials at Kwik Trip announced Monday morning that they will soon be debuting new Blueberry Dunker-flavored URGE potato chips.

According to a release from Kwik Trip , the La Crosse-headquartered company first released its Blueberry Dunker Donuts in 2013 and has decided to release a new chip flavor inspired by them after producing over nine million Blueberry Dunkers within the last year.

We wanted this based off a popular item and after taste testing a few options, the sweet and salty combination of the Blueberry Dunker was a real winner. Will Churchill, Director of Category Management for Kwik Trip

These will now be the second donut-inspired potato chips to be debuted by Kwik Trip. In 2019, the Glazers-flavored chips debuted and officials say they were a big hit among Kwik Trip guests and followers.

The Blueberry Dunker Chips will have a limited amount produced but are expected to start shipping to stores on May 18.

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Kwik Trip will sell Blueberry Dunker potato chips for a limited time

Blueberry-doughnut-flavored potato chips? Leave it to Kwik Trip to create them.

The La Crosse-based convenience-store chain announced Monday that it will debut Blueberry Dunker-flavored Urge potato chips this weekend in its stores.

Kwik Trip debuted the Blueberry Dunker donut in 2013 and produced more than 9 million of them in the last year, according to a company news release.

Yeah, it's big news. Blueberry Dunker Chips rolling out to stores this weekend. 💙 pic.twitter.com/az8a9HRB9e — Kwik Trip (@KwikTrip) May 13, 2024

“We wanted this based off a popular item and, after taste testing a few options, the sweet and salty combination of the Blueberry Dunker was a real winner,” said Will Churchill, Kwik Trip's director of category management.

It's the second doughnut-inspired chip Kwik Trip has introduced, after Glazers-flavored chips came out in 2019.

More: We tried Kwik Trip Glazers potato chips to see what drink pairs best. Here's what we found

The chips will ship to stores Saturday and will be available for a limited time, the company said.

This article originally appeared on Milwaukee Journal Sentinel: Kwik Trip coming out with Blueberry Dunker-flavored potato chips

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