tourism of events

What is event tourism and why is it important?

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Event tourism is big business- read on to find out what event tourism is and why it is so important.

What is event tourism?

Types of events, benefits of events tourism, limitations of event tourism, sporting event tourism, music event tourism, entertainment event tourism, business event tourism, the hotel industry, the transport industry, the hospitality industry, the advertising industry, event tourism- further reading.

Event tourism is essentially any tourism that relates to events. Events come in all shapes and sizes- they can be large scale events or small events, private events or public events.

Event tourism can bring a lot of money into the host community, making it a valuable contributor to the tourism economy.

Traditionally, events have always been viewed as being part of the tourism industry, however that has been slowly changing in recent years, with many people recognising the event industry as an industry in its own right. In fact, it has become so separated that many universities now offer event management degrees that are totally separate from travel and tourism !

There are different types of events that happen around the world and these often fall under different types of tourism . I have written a detailed article on the major types of events , but for now, here is a brief breakdown-

• Business events
• Sporting events
• Recreation events
• Local interest events
• Entertainment
• Celebrations
• Social enterprise events
• Conferences
• Promotional events
• Exhibitions

Event tourism is hugely beneficial to the tourism industry because it bring in money!

Events attract people and people spend money- people need a place to stay and somewhere to eat. Events also create jobs- someone needs to build the venues, there needs to be security working on the door and a customer service agent selling tickets. The events industry contributes to many of the jobs in travel and tourism .

Events can also help to put destinations on the world map. You may never have heard of a place before but if they host a big event, especially if it is a global event like the Football World Cup or the Olympics, then people all over the world will learn about the destination! This can often have long lasting effects and can even be a catalyst for the start of a booming travel and tourism industry.

With large amounts of visitors to a destination, however, there are bound to be some negative impacts too. Events can bring many unwanted social impacts of tourism and environmental impacts of tourism . It can also encourage economic leakage in tourism . There are sadly many negative impacts of event tourism as: the increased cost of living, traffic congestion, crowding, crime, property damage, pollution, deterioration of natural, cultural or historical resources and other various forms of discomfort experienced by residents or local businesses.

There are many specific examples of where event tourism has led to negative issues. For example, during the construction of the Olympic village for each 4-yearly Games, there have been many recorded fatalities. 14 people died building the Olympic village for the 2004 games in Athens – and seventy people lost their lives during the construction of the Olympic village for the Russian Winter Olympics. The huge levels of tourism associated with the Games mean that a lot of work goes into ensuring the stadiums, accommodation and fan zones are built to a high standard. However, this doesn’t always correspond with worker safety.

Another example is living in Wimbledon during the tennis championships. Everything about life is made a little bit more difficult due to the heavier-than-normal traffic, the long queues everywhere you go, an inability to book restaurants or access public transport and so on. This overcrowding is typical of event tourism, and it is one of the downsides for people living in areas affected by large events.

Examples of event tourism

There are so many examples of event tourism which we can look at. You can read about some of them below…

With sports, many people support teams or clubs based in or near their hometown – so for league games, sport is unlikely to generate a LOT of tourism , though there will be some. But for cups and championships, as well as large competitions or sports where the same people or teams compete in different places, there will be a lot of tourism generated from fans who are required to travel to watch it live.

Little to no event tourism:

• League and cup matches at home grounds

Large amounts of tourism:

• Cup finals at neutral venues
• International sporting competitions e.g The Olympic and Commonwealth Games
• International championships e.g Wimbledon or the US Open (Golf)
• Sports where the venue changes e.g Formula 1

When it comes to music events, there are also different levels of tourism.

Little to no tourism:

• Tours where the artist is playing in so many cities that generally people won’t need to travel far to see them
• Short tours with only a few locations
• Music festivals e.g Reading and Leeds Festival

Other entertainment events such as Comic Con and other conventions, food shows, flower shows and so on tend to be in one set location each time. This means they generate a lot of tourism as most people will need to travel if they want to attend.

Similarly to entertainment events, business events tend to be in one place. A conference will take place in a specific venue in a specific city, for example, and attendees will need to travel to get there. This obviously generates event tourism as people use transport and book places to stay.

Impacts of event tourism on different industries

The rolling impact of an event touches every part of the tourism industry, which you can read about below through specific examples.

Accommodation is highly in demand for any event. It is usually not just locals who attend an event – unless it is something small-scale like a village fair, which does not generate event tourism per se. But for football games, music festivals and so on, hotels and Airbnbs in the surrounding area get booked up super quickly.

The example I will use here is the Champions League Final in Kyiv in 2018; hotels were like gold dust even before it was decided which two teams would be battling it out for the title. Prices were hiked, and people who had booked before the location of the final was actually confirmed (e.g people who were visiting Kyiv for other reasons) saw their booking cancelled to make way for football fans travelling from Liverpool and Madrid. This was obviously beneficial for hotel owners. It was also beneficial for locals in Kyiv, however, who were able to open up their homes as temporary accommodation for travelling fans.

Transport is affected in that when an event is taking place, there are a lot more people travelling to and within the area via public transport.

If we take the specific example of Oktoberfest in Germany, an annual beer festival, we can see that flight prices to these areas are more expensive in the lead up to it. On top of this, trains within the area are getting booked up already – and smaller local public transport which can’t be booked in advance will see a busier-than-normal time.

It stands to reason that when an event is taking place, people will use public transport especially if there is little or no parking at the venue. Events create congestion, which is one of the negatives discussed earlier in this post. But Oktoberfest also creates a lot of revenue for hotels, bars, restaurants and shops!

Working in hospitality is often a thankless job – and during large events it can be even more difficult as bars, cafes and restaurants fill up with visitors.

Using the specific example of the London Olympics in 2012, there were streams of visitors to the city who each spent an average of around £1300 during the Olympic period. Restaurants, cafes and food outlets were full of tourists ; many wanted quick service, and there were of course foreign languages for the staff to contend with.

All in all, jobs seemed harder during this period but there was not actually an increase in revenue. This article explains how and why the restaurant, hotel and pub industry saw a £55 million loss in revenue during the London Olympics… The Games were, however, a big deal for tourism generally. The ONS stated that visitor numbers were up by 2.63m and visitor spending reached a whopping £1.9 billion. This has had a lasting impact over the past decade with visitor numbers remaining high.

Of course, event tourism brings with it a lot of marketing. When there is an event, it needs to be advertised.

Let’s take, for example, the annual music festival Coachella. This is big business, with visitors coming from worldwide to enjoy seeing their favourite artists in sunny California . Like any festival, however, it needs to be advertised. A lot of their marketing is digital – primarily across Instagram and Twitter. However, this still costs money and people are employed to do this across different levels: from the people who write the Tweets to the staff at Twitter itself. Other marketing like posters, billboards and so on have costs involved too. Whether it’s a page in a magazine or a slogan on the side of a bus, event tourism undoubtedly has a massive impact on the marketing industry.

If you enjoyed this article on event tourism, I am sure that you will love these too-

• What is a Travel Influencer? How to become a Travel Influencer
• What is special interest tourism and why is it so popular?
• What is alternative tourism and why is it growing so fast?
• Tourism demand determinants- made simple

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Event tourism – impact and types.

The tourism world is dynamic and has evolved in many ways, and one of the many changes is the increase in event tourism, now more than ever. Travelers from all age groups are choosing to attend or participate in events to enhance their travel experiences. From sporting events to music festivals, and conference meetings to outstation weddings, tourism events have become an integral part of the industry. 

Event tourism provides travelers with unique and memorable experiences and brings significant economic and social benefits to the host destination. Event tourism can generate revenue for residents, create new job opportunities and promote the local culture and tradition of the destination.

It's time to explore event tourism in more detail. We will talk about the benefits of event tourism for both travelers and destinations, the different types of events that fall under the umbrella of event tourism, and the challenges and opportunities involved in planning and hosting successful events. Whether you're a traveler looking for a new adventure or a destination seeking to boost your tourism industry, this article will provide valuable insights into the exciting world of event tourism.

This valuable and drastically growing segment in tourism is beneficial for both event organizers as well as tourists.

Types of Tourism Events

Types of events in tourism may widely fall into different categories and experiences. 

1. Cultural or Festival Event Tourism Fair

These events include celebrations, exhibitions, and festivals that showcase the culture and traditions of the host destination. Suggested Read:  Diversity of Festivals and Events in Western Australia

2. Sports Event Tourism

Sports Tourism exhibition is one of the fastest-growing tourism in the travel industry. It has been observed that more and more travelers are interested in sports activities or events during their trips. This may or may not be the main objective of travel. Sports events are of different types and varieties and attract participants and spectators—Mega Sports events such as the Olympics, World Cup, NBA, IPL, and many others. Smaller events like marathons, relay races, run for charity and other events also come under this category. Such Tourism also calls for infrastructure development and other economic benefits.

3. Business Events

Business Events tourism, popularly known as MICE( Meetings, Incentives, Conferences, Exhibitions), is a more limited and focused subset of regular tourism. People are still at their job and are getting paid but are doing so away from their workplaces. Such events are good for networking, marketing, and education. Business event tourism, in comparison to conventional tourism, involves a smaller segment of the population, with distinct objectives and extra freedom-of-choice-limiting limitations imposed by the commercial components. Business tourist destinations are far more likely to be locations that have been heavily developed for corporate purposes (cities, industrial regions, etc.). A typical business tourist is wealthier than a typical leisure visitor and are anticipated to spend more money. Suggested Read:  Exploring Business Opportunities, Culture, and Economic Growth in Saudi Arabia's Vision 2030

4. Music and Entertainment Events

Music and Entertainment Event Tourism is the fastest-growing travel trend observed in the new generation. We can see people traveling miles and miles to watch their favorite performers perform live on the stage. Music Tourism is a subset of the vaster category of tourism called cultural and festival tourism, which encompasses travel to observe the festival focusing on the theme of food, beverage, movie, and literature. These festivals include concerts, theater festivals, comedy shows, and other entertainment events.

5. Spiritual and Religious Tourism

These events include pilgrimage, religious festivals and other spiritual gatherings organized around people's religious and spiritual beliefs. Hajj and Umrah are the biggest examples of religious tourism.

6. Travel Trade Shows

Travel trade shows are where suppliers get to meet their buyers on an individual basis. Destinations, accommodations, and attractions are suppliers; travel trade is buyers. Such events are 2 – 3 days long and are most often made up of short appointments with suppliers. These trade shows are also popularly known as travel exhibitions.

Here are some valuable insights into the exciting world of Tourism Events

Economic Benefits

Event tourism can have a significant impact on the economy. It helps generate revenue for businesses such as hotels, restaurants, transportation services, and local vendors. Additionally, events can create job opportunities for residents.

Social Benefits

Events and festival tourism have the potential to bring people together under one shade. Events can be an excellent opportunity for cultural exchange and social intervention. Events can also promote community development, especially in rural areas where tourists can visit during the events to explore the destination's culture.

Environmental Impact

Everything has advantages and disadvantages; thus, there can be good and bad environmental effects. The positive impact of event tourism can include raising environmental awareness, encouraging sustainable behaviors, and supporting local conservation initiatives. In contrast, the negative impact might have increased waste output, energy consumption, and emissions.

Safety and Security

Safety and security are essential considerations for event tourism, as they can impact the experience of attendees, the reputation of the event, and the safety of the local community.

Marketing and Promotion

Marketing and promotions are essential to event tourism as they are the conversation starters. They help to generate awareness and interest to attract attendees and maximize revenue. 

Innovation and Creativity

Incorporating innovation and creativity into event tourism may aid in creating one-of-a-kind and unforgettable experiences that attract tourists to a region. Event planners can create events that stand out and give something unique and intriguing to guests by harnessing technology, sustainable practices, cultural authenticity, and cooperation. Suggested Read:  Types Of Tour Operators

Frequently Asked Questions

Q1. when is world tourism day celebrated.

A1. World Tourism Day is celebrated on every year on 27 September.

Q2. What activities can be done on World Tourism Day?

A2. World Tourism Day Activities include can be:

• Travel without moving: visit the neighborhoods of migrant populations, tasting and learning about various cultures!
• Workshops: Participate in workshops that will help you gain insights into the travel industry.
• Travel Literally: Travel to a destination on your bucket list and post a picture on social media.

Q3. What is event tourism packaging?

A3. There is no physical packaging around a product in tourism packaging. On the other hand, the packaging is the act of putting together the core tourist product with additional services the traveler desires. Then this package is promoted to the target travelers who can easily purchase the curated holiday experience.

Q4. What are the different types of tourism activities?

A4. Cultural tourism, sports events, business events, travel trade shows, music and entertainment, and spiritual journeys are some of the top tourism activities.

Q5. What are the features of event tourism?

A5. Economic benefits, social benefits, environmental impact, safety and security, marketing promotions, innovation and creativity are the features of event tourism.

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What is Events Tourism?

The role of events in tourism & how to market your event.

Events tourism is the act of organising and promoting an event in a town, region, or country in the hope to attract domestic and/or international tourists. An event has a wide spectrum of possibilities: music festivals, sporting events, religious dates (India’s Holi festival, the ‘Festival of Colour’ for example), arts, charity events, food and drink, and much more. Event tourism slides under the tourism umbrella and not only is it a big contributor to the global economy, but it’s also a field of study coupled with events management.

Events can help prompt domestic growth . A successful event can help boost the area via media exposure and, in turn, attract future visitors, provide local jobs, and help make a case for local infrastructure improvements. The benefits that events bring to a country’s economy are why many tourism boards have taken it upon themselves to help promote them.

As a tour operator, having events in your area can prove highly beneficial to you and your business. Take advantage of this extra surplus of possible customers and consider marketing your tours and activities towards those attending the event. If you don’t match the specific event hosted, creating special tours to capture that audience could work too. Take into account how long people will be staying in your area, what time of year will it be, and what they’re there for and what you envision they’d like to see.

But first, let’s dive into some examples of events.

Examples of Event Tourism

In general, you can fit all types of events under 4 main categories : niche events, participatory sporting events, cultural events, and large international sporting events. In the UK in 2019, Statista (opens in a new tab) found that sporting events were the most popular events attended by Brits with nearly 69 million people attending a live football match. Another live sporting event (not football) was attended by 45 million, 42 million attended a live music concert/event, and 32 million visited an alternative arts/cultural event.

Let’s break down the categories.

Niche events can include elements associated with a country, region, or culture. Anything art, food, drink, business, sport, etc related. Pop-up events like local farmers markets, an international expo/conference, a salsa class, group yoga sessions in the park are some examples.

Participatory sporting events are another draw to many places around the world. Marathons, the UK’s Tough Mudder obstacle and mud run course, or Western Australia’s Ironman race are prime examples of these.

Signature cultural events are fun as there are so many examples to pick from. These must-see events draw people from all over the world and some stand-out events include Oktoberfest in Munich, Japan’s sakura (cherry blossom) season, Edinburgh’s world-famous Fringe Festival, the beautiful Loy Krathong festival (Thai lantern festival), or La Tomatina (Spain’s celebrated tomato throwing festival).

And last but not least, international sporting events . These are the events that are broadcast across the world on TV and social media and make huge sums of money for their respective hosts and draw millions of viewers across the globe. Examples include the Olympics, the Champions League, Wimbledon, the Superbowl, the Masters, the Rugby World Cup, and so much more.

What Governments Have Been Doing

Many tourism boards have taken it upon themselves to help promote such events. It makes sense, the benefits that come with hosting events are huge and tourism boards worldwide have a wide audience and the tools to market them.

Take Visit Scotland (opens in a new tab) for example, they have a department dedicated to event funding across the country and have also introduced an ‘Events Recovery Fund’ to help spark the comeback from the pandemic. The funding is available for international events held in Scotland, domestic events, winter festivals, The Scottish Clans & Historical Figures Event Fund, and more! Not only that, but the tourist board also promotes said events on the dedicated section of their website and via their social media channels.

It’s not new though, with other governments pumping funding into their tourism sectors in a bid to fund, create, promote, and host events once again. Visit Britain (opens in a new tab) have introduced a Business Events Growth Programme, Hong Kong’s government (opens in a new tab) injected funds in the hope that ‘high spending groups return sooner’, and South Australia’s government offers several levels of financial support for various sizes of regional events.

How to Market Your Niche Event

For those who are looking to host their small regional event, there are a few general guidelines you can follow. After you have secured your funding, it’s time to promote it. The marketing strategy will differ depending on the type of event, but here are some broad tips to get you started:

1) Make your event look inviting . Whether you’re promoting your event via social media, your website, in a shop window, on online boards, you want to sell your event with a creative, enticing description. This description could be the deciding factor between someone going to your event or walking away from it.

• The description should be clear, imagine you’ve never heard of your event before, then describe it as concisely as you can.
• Break up the text, no one likes chunky paragraphs, especially when reading online. Add an FAQ section, make sure you cover all the questions you feel any possible
• attendee would have to dispel any doubts and encourage a smooth booking process.

2) Ensure your posts are SEO-friendly. Having the correct headlines in place, meta titles/data, permalinks, and strategically placed keywords throughout your descriptions are imperative to help drive organic traffic to your website. There is endless material online to help get the basics down.

3) Expand your horizons and look to post/promote your event on influencers pages (opens in a new tab) . Influencers these days have extensive reach and if you find someone suitable that will promote to your audience, it will only do you good. Another option is Facebook groups. Nowadays, there’s a Facebook group for everything and if you find one that fits into your niche event, get posting! If your event celebrates the country’s culture, consider searching for foreigners living in that country. It’s a great opportunity to market to a precise target audience.

Events play an important role in tourism for many reasons but aside from the financial aspect, events bring people together in celebration of culture, sport, music, food and drink, and more. If you’re creating your own event, good luck, and if you’re attending a local event or heading off worldwide, enjoy it!

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Chapter 6. Events, Culture, Heritage, and Sport (Entertainment)

6.1 Festivals and Events

When travellers enter Canada, there is a good chance they will be asked at the border, “What is the nature of your trip?” Whether the answer is for business, leisure, or visiting friends and relatives, there’s a possibility that travellers will participate in some of the following activities (as listed in the Statistics Canada International Travel Survey):

• Attend a festival or fair, or other cultural events
• Visit a zoo, aquarium, botanical garden, historic site, national park, museum, or art gallery
• Watch sports or participate in gaming

These activities fall under the realm of entertainment as it relates to tourism. Documenting every activity that could be on a tourist’s to-do list would be nearly impossible, for what one traveler would find entertaining, another may not. This chapter focuses on the major components of arts, entertainment, and attractions, including motion pictures, video exhibitions, and wineries; all activities listed under the North American Industry Classification System we learned about in Chapter 1 .

Festival and Major Events Canada (FAME) released a report in 2019 detailing the economic impacts of the 17 largest festivals and events in Quebec, which amounted to a whopping $378 million in tourist spending. Let’s take a closer look at this segment of the sector and its impact across Canada.

The International Dictionary of Event Management defines a festival as a “public celebration that conveys, through a kaleidoscope of activities, certain meanings to participants and spectators” (Goldblatt, 2001, p. 78). Other definitions, including those used by the Ontario Trillium Foundation and the European Union, highlight accessibility to the general public and short duration as key elements that define a festival.

Search “festivals in Canada” online and over 900 million results will appear. To define these activities in the context of tourism, we need to consider two fundamental questions, “Who are these activities aimed at?” and “Why are they being celebrated?”

The broad nature of festivals has lead to the development of classification types. For instance, funding for the federal government’s Building Communities through Arts and Heritage Program is available under three categories, depending on the type of festival:

• Local festivals funding is provided to local groups for recurring festivals that present the work of local artists, artisans, or historical performers.
• Community anniversaries funding is provided to local groups for non-recurring local events and capital projects that commemorate an anniversary of 100 years (or greater, in increments of 25 years).
• Legacy funding is provided to community-initiated capital projects that restore or transform event spaces and places. Eligible projects are those that commemorate a 100th anniversary (or greater, in increments of 25 years) of a significant local historical event or local historical personality.

Funds awarded in BC ranges from $2000 for the Nelson History Theatre Society’s Arts and Heritage Festival in 2012 (Government of Canada, 2014a) to $100,200 for the Vancouver International Film Festival in 2017 (Government of Canada, 2017). In 2017-2018, federal funding from the Canada Arts Presentation Fund, Canada Cultural Spaces Fund, and Canada Cultural Investment Fund resulted in $183 million in infrastructure and program development funds to support organizations that professionally present arts festivals or performing arts series (Government of Canada, 2019).

Spotlight On: International Festivals and Events Association

Founded in 1956 as the Festival Manager’s Association, the International Festivals and Events Association (IFEA) supports professionals who produce and support celebrations for the benefit of their communities. Membership is required to access many of their resources. For more information, visit the International Festivals and Events Association website .

Festivals and events in BC celebrate theatre, dance, film, crafts, visual arts, and more. Just a few examples are Bard on the Beach, Vancouver International Improv Festival, Cornucopia, and the Cowichan Wine and Culinary Festival.

Spotlight On: Cornucopia, Whistler’s Celebration of Wine and Food

For the “epicurious, cornucopia is food + drink unleashed.” Dubbed “so wild you can taste it” this 11-day event showcases tasting events, drink seminars, chef lunches and demos, avant-garde parties and more. For additional information, visit Cornucopia .

An event is a happening at a given place and time, usually of some importance, celebrating or commemorating a special occasion. To help broaden this simple definition, categories have been developed based on the scale of events. These categories, presented in Table 6.1, overlap and are not hard and fast, but help cover a range of events.

Events can be extremely complex projects, which is why, over time, the role of event planners has taken on greater importance. The development of education, training programs, and professional designations such as CMPs (Certified Meeting Planners), CSEP (Certified Special Events Professional), and CMM (Certificate in Meeting Management) has led to increased credibility in this business and demonstrates the importance of the sector to the economy. Furthermore, there are a variety of event management certifications and diplomas offered in BC that enable future event and festival planners to gain specific skills and knowledge within the sector.

Various tasks involved in event planning include:

• Conceptualizing/theming
• Logistics and planning
• Human resource management
• Marketing and public relations
• Budgeting and financial management
• Sponsorship procurement
• Management and evaluation

But events aren’t just for leisure visitors. In fact, the tourism industry has a long history of creating, hosting, and promoting events that draw business travelers. The next section explores meetings, conventions, and incentive travel, also known as MCIT .

(As it relates to tourism) includes attending festivals, events, fairs, spectator sports, zoos, botanical gardens, historic sites, cultural venues, attractions, museums, and galleries.

Public event that features multiple activities in celebration of a culture, an anniversary or historical date, art form, or product (food, timber, etc.).

Organization that supports professionals who produce and support celebrations for the benefit of their respective communities.

A happening at a given place and time, usually of some importance, celebrating or commemorating a special occasion; can include mega-events, special events, hallmark events, festivals, and local community events.

All special events with programming aimed at a business audience.

Introduction to Tourism and Hospitality in BC - 2nd Edition Copyright © 2015, 2020, 2021 by Morgan Westcott and Wendy Anderson, Eds is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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Event tourism: Definition, evolution, and research

2008, Tourism management

Related Papers

sonia amrizal

Edited by two leading scholars in the field, this is the first title in a new Routledge Major Works series, Critical Concepts in Tourism. It is a four-volume collection of canonical and cutting-edge research in event tourism. The origins of event tourism as a topic of serious academic interest are comparatively recent. The subject is largely a postwar development which began especially to unfold in the 1970s, not least in response to a growing interest and recognition of the potential value of events to economies, societies, and their cultures, as well as to environmental regeneration. In part, the continued evolution of the subject has arisen from the development of convention and exhibition management as cognate areas but, through time, policy-makers, planners, and destination managers became aware of the potentially significant and wide role of events in specific localities, ranging in scale from the Olympic Games to community festivals. Event tourism is now a vibrant and dynamic field of study and research, and the sheer scale of the growth in its output makes this Routledge collection especially timely. A wide range of social-science journals have published material about event tourism and this new Major Work makes available foundational pieces of scholarship—as well as cutting-edge research—from these disparate, and sometimes less accessible sources, as well as from the leading UK, European, and North American tourism journals, and from other hard-to-find publications. As well as bringing together the key studies and journal articles that have shaped serious thought about event tourism, the collection will be welcomed as the first mapping of an area that to date has lacked an interdisciplinary synthesis. The thematic organization of the collection, together with the editors' introductions and their commentaries on the collected texts, will make sense of the wide range of approaches, theories, and concepts that have informed event tourism, and will review the history of the subject and the rise of its identity and research agenda. It is an essential collection destined to be valued as a vital research resource by all scholars and students of the subject.

Event Tourism and Cultural Tourism

Larry Dwyer

Paulo Duarte

In the last decades, the effect of globalization on world tourism has led to increased competition between destinations in search for the optimal positioning. In this scenario events have become an essential element in the tourism development of destinations, attract visitors, encourage investment, improve image and boost the local economy. This article’s main objective is to expand the knowledge of this phenomenon from a theoretical and conceptual viewpoint based on an extensive review of the literature. The findings help to strengthen and synthetize the basic knowledge on events, the influence on destination image and positioning strategies, being valid for both researchers and destination managers.

Sonja Zlatanov

IAR Consorium

IARCON Journals

The social sub-areas of leisure and tourism not only have similarities in their origins, but also similar motives for pursuing them. The increasing interest of the population in both areas as well as the urge for experiences and adventures and the change from a material-to a post-material-oriented society, finds its satisfaction in leisure time as well as in tourism. Due to the new experience society, events in tourism are becoming more and more important in order to offer something artificial, short-term and special in addition to the permanent, long-term tourist offer. The aim of this study is to make a comprehensive inventory of the relationship between leisure, tourism and events in order t o create recommendations for action. The method used in this study was a review of the relevant literature. In analysing various research findings, it was discovered that in the past, leisure time served to regenerate, to restore one's full working capacity. Today it is the other way round, work and its accompanying wages are needed to finance leisure time and to achieve and maintain economic security. As a result, the use of leisure time becomes the purpose of life, people no longer define themselves exclusively by the job they do and the work they have done, but also seek success and recognition through the experiences they have in their leisure time. People find the self-experience they are looking for in their leisure time. They contribute several elements to the emergence of tourism through their complex and comprehensive synergy. Holidays and travel remain one of the most important leisure activities for citizens. T he experience orientation and the increasingly lifestyle-oriented society point to a positive future for tourism. Due to the new experience society, events are becoming increasingly important in tourism. Events are crowd pullers. T hey are an important touristic and economic factor for cities and regions-but only if they convince through perfectly staged worlds of experience and high entertainment value. Factors that have had an impact on tourism and its development can be summarised as follows: social development and the resulting change in values, the general increase in leisure activities, and the increase in tourism-motivated travel.

Frederic Dimanche

Nhat Nguyen

DR. Andriani Kusumawati

The importance of events for urban development is discussed by many experts. This paper emphasizes the event tourism industry and its impact on the economy and local communities. In this article, some cases from the literature of event tourism and their findings were reviewed. This paper examines the important factors affecting the role of event tourism and its progress and prospects for the tourism and hospitality industry. Specifically, this paper aims to investigate the importance of tourism events to promote urban development. A model is proposed based on the concept of shared economy as well as shared values related to the tourism and hospitality industry. The overall conclusion is that city events affect the host community primarily by increasing the sharing economy. The cash addition is important but not at the level that could trigger city development. Thus, the impact on the local people must be central to event management for promoting destination development. Further rese...

Yona Dalonso

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Festival and Events Tourism

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• First Online: 10 March 2022
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• Donald Getz 3  

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When events are considered to be a special-interest market, stemming from either business or leisure demand, the term “event tourism” is appropriate (Getz and Page 2016 ). However, both events and tourism are inclusive and encourages interdisciplinary theory development to describe and explain the many interrelationships. In this context, it can also be viewed as an applied management field.

There are a number of important claims to knowledge that both define and justify event tourism. The first pertains to the functions of events within tourism development and marketing. One, events can be attractions that generate economic benefits through tourist expenditure, and also act as venue and place animators, catalysts for other forms of development or marketing, and image makers within place marketing. Two, there are strong motivators for attending planned events of all types, both generic (pertaining to hedonism, escapism, socializing, and novelty seeking) and event specific (stemming from...

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Antchak, V., V. Ziakas, and D. Getz. 2019. Event portfolio management: theory and practice for event management and tourism . Oxford: Goodfellow.

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Getz, D. 2013. Event tourism: concepts, international case studies, and research . New York: Cognizant.

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———. 2018. Event evaluation: theory and methods for event management and tourism . Oxford: Goodfellow.

———. 2019. Event impact assessment: theory and methods for event management and tourism . Oxford: Goodfellow.

Getz, D., and T. Andersson. 2020. Testing and developing the event travel career trajectory in multiple participation sports. The Journal of Sport and Tourism 24 (3): 155–176.

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Getz, D., and S. Page. 2016. Review article: progress and prospects for event tourism research. Tourism Management 52 : 593–631.

———. 2020. Event studies: theory, research and policy for planned events . 4th ed. London: Routledge.

McGillivray, D., and D. Turner. 2017. Event bidding: politics, persuasion and resistance . Abingdon: Routledge.

Ziakas, V., V. Antchak, and D. Getz. 2021. Crisis management and recovery for events: impacts and strategies . Oxford: Goodfellow.

Zimbalist, A. 2015. Circus maximus: the economic gamble behind hosting the Olympics and the World Cup . Washington DC: Brookings Institution Press.

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Getz, D. (2022). Festival and Events Tourism. In: Jafari, J., Xiao, H. (eds) Encyclopedia of Tourism. Springer, Cham. https://doi.org/10.1007/978-3-319-01669-6_84-3

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UN Tourism | Bringing the world closer

Official launch of star: the self-assessment tool to assist rural destinations, the 50th un tourism regional commission for the middle east and the conference on “investing in tourism: opportunities and challenges in sustainable financing”, glasgow declaration - regenerative tourism for resilience: policy, practice and finance, executive council - 121st session, insto insights webinar on measuring accessibility at the destination level, 36th cap-csa and first un tourism regional forum on gastronomy tourism for asia and the pacific, first un tourism regional forum on gastronomy tourism for asia and the pacific, 2nd un tourism regional conference on brand africa under the theme: "promoting africa to unlock tourism investments and the sector’s growth potential" held in livingstone, zambia from 22 to 24 july 2024, first un tourism regional forum on gastronomy tourism for africa, 8th un tourism global conference on wine tourism, twentieth meeting - committee on statistics, fifth meeting - expert group on measuring the sustainability of tourism.

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VCWC 2024 cements Rwanda's ascent as a global sports tourism destination

T he inaugural Veterans Club World Championship (VCWC), scheduled for September 1-10 in Kigali, and which is expected to attract over 150 former international football stars, is a yet another proof of Rwanda's commitment to becoming an international sports tourism destination. Rwanda's emergence as a sought-after destination for international sports events signifies a remarkable journey marked by strategic vision, investment in infrastructure, and commitment to excellence. ALSO READ: Rwanda confirmed as hosts of 2024 veterans’ World Cup The VCWC summerizes Rwanda's trajectory towards becoming a hub for sports tourism, with implications that extend beyond the sphere of athletics. There are varied benefits Rwanda accrues from its rapidly growing status as a host for prestigious international sporting spectacles. ALSO READ: Organisers upbeat about Kigali's readiness to host VCWC 2024 Firstly, the influx of high-profile sporting events bolsters the country's global reputation and visibility. That's the barest of facts. By attracting renowned football legends like David Trezeguet, Ronaldinho Gaucho, and Michael Owen, Patrick Mboma and George Weah among so many, Rwanda elevates its stature on the world stage. The eyes of millions of sports enthusiasts across the globe turn towards Kigali, placing the country in the spotlight and amplifying its brand recognition. Such exposure not only fosters a sense of pride among Rwandans but also generates positive publicity, showcasing the nation as a vibrant and dynamic destination capable of hosting high-level events which primarily stimulates economic growth and development. These tournaments come with the influx of participants, spectators and media personnel which injects significant revenue into the local economy, benefiting sectors such as hospitality, transportation, and retail. Hotels experience heightened occupancy rates, restaurants cater to a surge in clientele, and souvenir shops capitalize on the demand for memorabilia. Beyond immediate financial gains, the long-term economic impact is profound, as enhanced infrastructure and facilities create a conducive environment for continued tourism and investment. Furthermore, the global exposure garnered from hosting such events attracts future visitors, fostering a sustainable tourism ecosystem that contributes to Rwanda's economic diversification and resilience. In addition to economic benefits, international sports events foster social cohesion and cultural exchange. The VCWC in Kigali serves as a platform for cross-cultural interactions, as players, and fans from diverse backgrounds alike, converge to celebrate the universal language of sport. Nothing brings peoples together than sports. Rwandans have the opportunity to engage with football icons and experience the camaraderie that transcends borders, fostering a sense of unity and mutual understanding. Besides, the tournament promotes inclusivity by showcasing Rwanda's commitment to hosting events that embrace diversity and promote dialogue. Such cultural exchanges enrich the fabric of society, nurturing relationships that extend beyond the realm of sports and contribute to global harmony. Rwanda's investment in sports infrastructure underscores its commitment to sustainable development and legacy building. The reconstruction of the Amahoro Stadium exemplifies the country’s dedication to providing world-class facilities that leave a lasting impact. VIDEO & PHOTOS: Amahoro National Stadium engineers “committed to deliver” before August Beyond serving as a venue for the VCWC, the stadium becomes a cornerstone of Rwanda's sports legacy, hosting future tournaments and events that continue to attract international acclaim. The legacy of such infrastructure projects extends beyond sports, catalyzing urban development and enhancing the quality of life for citizens. Additionally, the hosting of international sports events amplifies Rwanda's soft power and diplomatic influence on the global stage. By successfully organizing tournaments that garner widespread attention and admiration, Rwanda enhances its credibility as a competent and reliable partner on the international scene. The diplomatic dividends accrued from such endeavors facilitate partnerships, collaborations, and investments that propel Rwanda's development agenda forward. Furthermore, the positive associations forged through sports diplomacy transcend traditional boundaries, fostering goodwill and fostering international cooperation. Rwanda's ascent as a destination for international sports events represents a testament to its resilience, innovation, and vision for the future. The inaugural Veterans Club World Championship in Kigali exemplifies the transformative power of sports in driving economic growth, promoting social cohesion, and enhancing Rwanda's global standing. As Rwanda continues to invest in sports infrastructure, cultivate a vibrant tourism sector, and embrace the values of inclusivity and excellence, its journey towards becoming a premier sports tourism destination is poised to reach new heights. Through strategic partnerships, sustainable development initiatives, and a commitment to excellence, Rwanda is set to leave an indelible mark on the world stage, one sporting event at a time.

40 Facts About Elektrostal

Written by Lanette Mayes

Modified & Updated: 17 May 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Elektrostal's fascinating history, vibrant culture, and promising future make it a city worth exploring. For more captivating facts about cities around the world, discover the unique characteristics that define each city . Uncover the hidden gems of Moscow Oblast through our in-depth look at Kolomna. Lastly, dive into the rich industrial heritage of Teesside, a thriving industrial center with its own story to tell.

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Visit Sarasota County gears up for events celebrating local tourism community | Indicators

The coming weeks are brimming with excitement here at Visit Sarasota County. As we dive into May, we're gearing up for our annual National Travel and Tourism Week event. It's a time-honored tradition in the hospitality and tourism industry, shining a spotlight on the vital role travel plays across America.

And here at home, we're thrilled to celebrate the individuals and organizations that make our local tourism community thrive.

One highlight of this event is the presentation of the Voice of Sarasota award, selected annually by our VSC Board. It's an honor bestowed upon individuals whose exceptional efforts have truly elevated Sarasota County as a tourism destination. This year, we're proud to recognize Jennifer Rominiecki, president and CEO of Marie Selby Botanical Gardens, as the 2024 Voice of Sarasota. Jennifer's dedication echoes that of past recipients such as restaurateur Michael Klauber (2023) and Sarasota Bradenton International Airport CEO Fredrick J. Piccolo (2022), whose contributions have left an indelible mark on our community.

I'm especially thrilled to announce the return of our hospitality industry awards program, now known as The Haley Hall of Fame Awards. Named in tribute to my predecessor and dear friend Virginia J. Haley, this program recognizes excellence in our field. Virginia's 24 years of service to VSC and the local hospitality industry exemplify the dedication and passion that continue to inspire us today. We'll be unveiling the candidates and winners of these prestigious awards at our National Travel and Tourism Week celebration.

Looking ahead to June, I can't contain my excitement for Savor Sarasota Restaurant Week! Now in its 19th year, this culinary extravaganza is close to my heart. It's a joyous celebration of our amazing partner restaurants, offering delectable two-course lunches and three-course dinners, along with upgrades including tantalizing wine flights and cocktail pairings. It's not just about the food; it's about bringing our community together to support our local businesses and hospitality workers.

Witnessing the evolution of Savor Sarasota over the past 19 years fills me with immense pride. We were able to develop a program that drives business during a historically slower season and create a platform to tell the stories of our unique restaurants, chefs and others who make up our culinary community. The result has been that our restaurant community has flourished, transforming Sarasota County into a culinary destination to be reckoned with. From innovative dishes to vibrant flavors, there's so much to savor and explore here.

I'm passionate about showcasing the best of what Sarasota County has to offer, both to our residents and visitors alike. Together, let's celebrate the spirit of travel, the excellence of our hospitality industry, and the culinary delights that make our corner of the world truly special.

Erin Duggan is president and CEO of Visit Sarasota County. She can be reached at 941-955-0991, ext. 108, or [email protected].

Seminole hotel guests may soon fund new indoor…

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Subscriber only, seminole hotel guests may soon fund new indoor events complex in county.

Commissioners approved forming a tourism improvement district (TID) which allows hotels with more than 65 rooms to tack on an extra fee to a guest’s bill for each room night’s stay.

County officials and hoteliers have long said Seminole needs an indoor venue for events that attract visitors and fill hotel rooms.

“We need to continue to build tourism here and this is the next step,” said Bruce Skwarlo, general manager of the Orlando Marriott Lake Mary and chair of Seminole’s Tourist Development Council. “This is going to drive room nights. … This is going to be wonderful for our citizens.”

The TID assessment would be set and collected by hoteliers. The revenue would fund building and maintaining the indoor facility — proposed for a 28-acre site near the Boombah Sports Complex and Orlando Sanford International Airport.

The flat-rate fee would likely be under $10 per room night, according to county officials. A $3 assessment, for example, could generate up to $5.6 million in the first year, according to county documents.

“This is not a tax on our residents. It’s the hoteliers taxing themselves,” Commissioner Bob Dallari said.

The TID assessment would be added to a hotel room bill on top of the county’s 5% tourist tax and 7% state sales tax.

Orlando will pay $6 million to bring Travel + Leisure downtown

County officials noted the average daily rate for a hotel room in Seminole last year was $128.90 — one of the lowest in Central Florida. In Orange County — with its theme parks and resorts — a comparable room was about $86 higher. So the extra fee would still keep Seminole hotel rooms at a lower cost, proponents said.

There are about 200 TIDs in 20 states around the country. The only other one in Florida is in the historic community of Ybor City, northeast of Tampa. West Hollywood, Calif., known for its vibrant nightlife that lures tourists, established the first such district in the early 1990s and it now raises about $41 million a year.

With the commission’s approval, the next step is for a majority of the county’s larger hotels — those with 60 rooms or more — to approve by end of June formation of the TID through a petition drive.

Seminole’s larger hotels have seen the bulk of visitors booking rooms for large amateur sports at the county’s facilities, including Boombah.

Hotel representatives would then establish a governing board that would set the assessment rate by the end of July. The board would manage TID funds and turn revenue over to the county. If everything goes as planned, the new assessment would go into place in January 2025.

The county would then use the revenues as leverage to finance bonds for construction of the indoor complex. County officials don’t have a date for when construction would start but a timetable could come as early next year.

The facility is proposed for at least 140,000 square feet — roughly 1½ times the size of a Walmart Supercenter — and accommodate 6,000 spectators. It would sit on land northwest of the intersection of Moore’s Station Road and East Lake Mary Boulevard.

Besides hosting sporting events — such as basketball, volleyball, martial arts and gymnastics — the complex could be used for musical events, theatrical performances or school graduations. Most Seminole high schools with hundreds of graduates hold annual commencement ceremonies at sites outside the county — such as the University of Central Florida — because there’s no suitable indoor facility in the county.

Since opening in 2016, Boombah has hosted 401 events and brings in tens of millions of dollars to the county every year from visitors, officials said. A recent county survey revealed 42% of Seminole’s hotel guests come for events at Boombah.

“It has been a tremendous success,” said Danny Trosset, Seminole’s director of sports tourism.

A new indoor complex near Boombah would augment sports tourism in the county, Jaclyn Lorigan, general manager of Hilton Inn in Altamonte Springs, said in support of the TID proposal.

“This is an opportunity for the local government to support sports tourism,” Lorigan said.

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Helping More Tourism Infrastructure Projects Take Off

The Allan Labor Government is making sure Victorian tourism operators have the support they need to build and upgrade infrastructure projects, with new grants to ensure operators can thrive for generations to come.

Minister for Tourism, Sport and Major Events Steve Dimopoulos today visited Penguin Parade at Phillip Island to open applications for a new round of the Regional Tourism Investment Fund .

The Fund provides grants of up to $5 million for small and large-scale projects and accommodation improvement projects, with the Labor Government’s investment of up to $62 million creating more jobs and a strong pipeline of demand-driven tourism infrastructure projects across the state.

Phillip Island Nature Parks is one of Australia’s most popular wildlife attractions with more than 900,000 visitors a year – and works are underway on the iconic Penguin Parade, thanks to a $5 million upgrade through a previous round of the Fund.

A new accessible boardwalk with penguin viewing stands and additional seating will improve the visitor experience, ensuring more people from across Victoria and interstate can enjoy this tourist attraction for years to come.

The works will also protect the penguins’ habitat by reducing erosion from visitors walking in the area, minimising the impact of visitors on the species.

Grants between $100,000 and $5 million are open to tourism businesses, not-for-profit and Traditional Owner organisations.

The grants will be delivered in three streams – between $100,000 and $1 million for small-scale projects, grants between $1 million and $5 million for large scale projects, and grants between $500,000 and $2 million for accommodation improvement projects.

The Fund is guided by the five priorities identified in the Experience Victoria 2033 strategic plan – First People’s led experiences, wellness, arts and culture, food and drink, and nature.

Applications for the Regional Tourism Investment Fund are open from Thursday, 16 May 2024 until Friday, 19 July 2024. To learn more about the Fund visit tourism.vic.gov.au External Link .

Quote attributable to Minister for Tourism, Sport and Major Events Steve Dimopoulos

“Victoria’s visitor economy is growing, and we want to ensure that tourism businesses right across the state have the support they need to create projects that attract visitors, boost jobs and secure their future.”

Quote attributable to the Member for Bass Jordan Crugnale

“Every community across regional Victoria has a story to tell and beautiful cultural, creative, culinary and nature-based experiences to share. This helps tourism operators, businesses, Traditional Owner organisations to showcase our offerings to more locals and visitors.”

Reviewed 16 May 2024

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