sport tourism canada

Unleashing The Power of Events!

Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.

We help increase Canada’s capacity to attract and host sport tourism events.

Latest News

Sport Events Congress 2025/2026 Expression of Interest

Apr 22, 2024 | Announcements , Industry News , Press Release

We are excited to launch our bid process to select the host cities for Sport Events Congress in 2025 and 2026. Prospective hosts are asked to complete an Expression of Interest (EOI) by 11:59pm EST on Wednesday, May 1st.  Full RFPs will then be distributed to those...

Sport Tourism Canada 2024-25 Board of Directors Announced

Apr 17, 2024 | Announcements , Industry News , Press Release

During Sport Tourism Canada's 2024 Annual General Meeting (AGM), which was held in Winnipeg, MB on March 13, the 2024-25 Board of Directors was installed.  STC is pleased to announce the appointment of the following Directors: Allyson Tonelli, BPE Hospitality - Chair...

The Best in Canada’s Sport Tourism Industry Honoured at SEC24

Mar 21, 2024 | Announcements , Events , Industry News , Press Release

The very best in Canada’s Sport Tourism Industry were honoured during the 2024 PRESTIGE Awards ceremony held on March 15th at the RBC Convention Centre Winnipeg.  Nine recipients across eight award categories were recognized.  The PRESTIGE (Program Recognizing...

Services We Offer

Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.

Consulting Services

High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.

ECONOMIC IMPACT ANALYSIS

Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.

We Organize These Events

Get your copy of the 2020 Canadian Sport Hosting Index

Member spotlight.

Can you imagine competing in the championship game surrounded by mountains and lakes in one of Canada’s top travel destinations? Named Canada’s number 1 mid-size city for sport hosting in 2019 and 2020, Kelowna is a vibrant city renowned for its welcoming hospitality, stunning landscape, and first-rate sporting venues.  

Grande Prairie

Grande Prairie is a region of choice to host high–caliber sport, recreation, and cultural events. With world–class facilities, major airline and public transportation services, more than 3,000 hotel rooms, and plenty of dining and shopping, Grande Prairie is a premier destination for many events.   

O ttawa is one of the world’s great est  capital cities, fully equipped with a wide range of facilities and perfectly positioned to stage provincial, national and international events , making  it  an excellent host of sporting events . In 2017,  Ottawa was named Destination of the Year by   Sport Tourism Canada .  

FORT MCMURRAY WOOD BUFFALO

Fort McMurray Wood Buffalo has hosted some big events here over the years, from multi-sport games to national & provincial championships and international showcase sporting events. 

Testimonials From Our Members

CHERYL FINN

Sport tourism london.

We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.

DEAN MCINTOSH

Hockey canada.

We met with four or five communities that we’ve never been in before at Sport Events Congress.  They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.

MEMBER CATEGORIES AND FEES

Municipal member.

A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)

Population under 25,000 CDN $600 Population 25,000 – 50,000 CDN $1,000 Population 50,000 – 150,000 CDN $2,000 Population 150,000 – 500,000 CDN $3,000 Population Over 500,000 CDN $5,000

Associate Member

Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sport Nova Scotia, Tourism Industry Association of Ontario, Travel Alberta, Convention Centres Canada). It also includes sport leagues that operate on a provincial, regional or national level.

FEES: CDN $2,000

Affiliate Member

This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.

FEES: CDN $1,000

This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.

FEES: CDN $500

Rights Holder - National

This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.

FEES: CDN $400

Rights Holder - Provincial

This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the STC.

FEES: CDN $150

International

This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.

Cities, States or Provinces – USD $5000 Countries USD $10,000