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Admission and costs, undergraduate admission.

For the latest admissions information, visit our website .

Freshman students can now apply using either the UW System application or the Common App. All other applicants should use the UW System application. No matter which application you use, there’s no undergraduate application fee!

The University of Wisconsin-Milwaukee encompasses three campuses (UW-Milwaukee, UWM at Washington County and UWM at Waukesha) that offer different degree types and programs. When applying on the UW System application or Common App,  please be certain to select the preferred campus to which you wish to apply. You may not submit an application to more than one UWM campus.  If you are unsure which campus to choose, please contact the Office of Undergraduate Admissions at  [email protected]  or 414-229-2222.

You will need to supply the necessary documents like transcripts and optional test scores separately. We will accept transcripts and test results submitted electronically from a vendor or testing agency. You will be notified of any additional materials needed to complete your application (including what we still need from you to make an admission decision) and can track the receipt of these documents and the progress of your application review online via the Admissions Portal . 

If you wish to apply as a non-degree or summer guest student, you may use the electronic applications available here . If you require a paper application, you can download a PDF of any application from this site.

For application questions, please contact Office of Undergraduate Admissions at  [email protected]  or 414-229-2222. Contact information for other UWM departments is available here .

Application Deadlines

UWM begins accepting undergraduate applications on August 1 for the following fall term, with a priority application deadline of March 1. After the priority deadline, the Office of Undergraduate Admissions will continue to review applications on a case-by-case basis until enrollment capacity has been reached. Applications for the spring term (classes start in January) are typically accepted until December 1.  However, some programs have earlier deadlines and/or requirements.  Check our  website  for up-to-date information.

It is to your advantage to apply early so that you receive important information as soon as possible, not to mention scholarship consideration.

Variations in Admission Requirements and Deadlines

Architecture and urban planning.

Admission to the School of Architecture and Urban Planning is selective and competitive. Most students admitted to the School will have a high school cumulative grade point average of 3.0 on a 4.0 unweighted scale. The application priority date for Architecture and Urban Planning is  April 1  (for the subsequent fall term) or  December 1  (for the spring term), but earlier application is advised. The School of Architecture and Urban Planning takes a wholistic approach when reviewing applicants. Grade point average is only a portion of the admission decision. Other factors include the applicant statements, rigor of high school curriculum, and extra-curricular activities.

Engineering and Applied Science

Admission to the College of Engineering and Applied Science is selective. The primary review factors are the strength and quality of the high school curriculum, high school class rank if available, grade point average, and ACT or SAT results. Well-prepared applicants will have four years of high school mathematics at the level of algebra and above and four years of natural science including biology, chemistry and physics. Relevant non-academic factors are also considered. See the CEAS section of this Catalog for additional specific information.

Applicants who do not meet the requirements for admission to the College of Engineering & Applied Science will automatically be considered for admission to the Pre-Engineering program in the UWM College of General Studies. The Pre-Engineering program is an Associate degree level program offered jointly by the College of General Studies and the College of Engineering & Applied Science. The curriculum is designed to prepare students for the engineering program with emphasis on mathematics. 

High school science units must include at least one year of high school chemistry. Admission to the pre-nursing program is selective. The application priority date is  March 1  for fall applicants. Apply as early as possible; applications will be accepted only until program capacity has been reached.

Peck School of the Arts

• Dance: An audition is required for entry into both the Dance BFA and BA. Audition dates are scheduled during the fall, spring, and summer terms. More information is available through the Dance department .
• Art & Design: The Department of Art & Design requires all incoming students to submit a portfolio for review. The portfolio is required in order to be considered for the Art & Design Incoming Student Scholarship. Portfolio deadlines are  October 15  (for spring admission) and  March 1  (for summer or for fall admission with consideration for scholarships). More information through Art & Design .
• Music: Students wishing to enter the UWM Music Department must interview and/or audition for admittance to any of the Music degree programs. You must arrange for an instrument or voice audition in person, online, Skype, or alternate submission. More information here .

Application Process

We strongly encourage you to apply online. The UW System application will provide an expedited experience. If you are applying to UWM and other schools outside of the UW System, the Common App will be most helpful. There’s no undergraduate application fee with either platform. Most applicants find it faster and more convenient, and applications are received and processed much more quickly. To apply for admission as a new freshman, see the Freshman section of this page.

For the latest admissions information, visit the UWM's Undergraduate Admissions page or call the Office of Undergraduate Admissions at (414) 229-2222.

Four-Year Graduation Guarantee

Many students choose to attend classes part time, but for others, attending full time in order to obtain their degree as quickly as possible is the top priority. If that is your goal, UWM's Four-Year Graduation Guarantee may be for you.

To qualify, students must enter UWM as new freshmen during the fall term and must have appropriate academic preparation and placement test scores. They then sign a contract agreeing to satisfy other specified academic progress requirements while following the prescribed program of study. UWM, in turn, guarantees that students who fulfill these requirements will be able to complete their undergraduate degree within four years of initial enrollment at UWM. This program is available within all of UWM's baccalaureate programs, although specific requirements may vary. Your academic advisor can provide more information about this option, or contact the academic advising office of the school or college to which you will be seeking admission.

Advising and Orientation for New Students

All new students are assigned an academic advisor upon admission to UWM. All freshmen and transfer students are required to participate in an orientation program to enroll in classes. Programs are held during the summer for students entering in the fall semester and during January for students entering in the spring semester. A family orientation is held concurrently with the freshman program.

To be invited to an orientation, freshmen must complete:

• The Intent to Enroll survey in the Admissions Portal
• Submit ACT or SAT scores OR
• Complete UWM-specific math and English placement tests
• Complete the University Housing contract and pay the $100 Deposit
• Submit an exemption form with documentation

Transfer students only need to complete their Intent to Enroll to be eligible for Orientation and can choose to only complete a virtual course instead of attending an in-person program to fulfill their requirement. Transfer students are strongly encouraged to meet with an advisor prior to enrolling in courses.

All new students pay a $150 Orientation fee, and freshmen will pay an additional $100 New Freshman Fee for the additional transition programming provided.

More detailed information about this process will be mailed to you upon admission to the University. For more information on steps to complete before you can enroll in classes, see our  Admitted Students page .  

Summer Sessions Enrollment

Students admitted as degree candidates at UWM for the summer term may attend summer sessions and continue in the fall semester, provided they continue to satisfy established academic standards. Admission requirements are the same as for other semesters. Students enrolled for the spring semester automatically receive registration information for summer sessions.

New freshmen or transfer students admitted for the fall semester also may request a change of term to the preceding Summer Session in order to begin their studies earlier at UWM. For more information about a term change, call the Office of Undergraduate Admissions at (414) 229-2222. Or submit a term change form .

Students enrolled at another college or university during the academic year who wish to attend UWM during the summer term only may qualify for admission as Summer Guest students. See the Non-degree section of this page for specific information.

Find more information about summer sessions enrollment here .

Admission to Pre-professional Programs

Students pursuing pre-professional programs in the School of Architecture and Urban Planning, Peck School of the Arts, Sheldon B. Lubar College of Business, School of Education, College of Engineering and Applied Science, College of Health Sciences, College of Nursing, and Helen Bader School of Social Welfare are admitted directly into those schools and colleges and are advised there. However, admission to a pre-professional program does not guarantee subsequent admission to the professional program or major.

Admission to the professional program/major occurs only after a student has completed the specific pre-professional requirements outlined in the school and college sections of this catalog. Admission to the pre-professional program does not imply or guarantee that a student will be able to enter or complete a professional program/major within any specific time period and, in fact, admission to some professional programs/majors is very competitive. Enrollment in required courses is subject to limitation.

Requirements for employment, licensing, or professional organizations:  Students should be aware that some professions and occupations are subject to licensing and/or bonding requirements. When a course of study includes clinical or field training, practice teaching, internships, or the like, students may be subjected to a check of criminal conviction records prior to acceptance by the placement site. Students are responsible for obtaining the information necessary to become knowledgeable about special requirements such as these and should plan their studies accordingly.

For the latest admissions information, visit our  website .

Freshman Admission Policy Statement

To provide high quality educational opportunity for students, the Office of Undergraduate Admissions admits students whose academic preparation, background and personal experience suggest that they will succeed at the institution, benefit from that educational experience, and contribute to the educational environment.

Freshman applicants are evaluated through a comprehensive, individualized review process and students with a wide range of academic achievement and personal experience are offered admission at all three UWM campuses. 

Freshman Admission Standards

Freshman applicants will typically demonstrate an appropriate level of preparation and potential by providing evidence of the following:

Your academic performance in the classroom is the most important factor in the review of your application. We carefully consider the pattern and rigor of your high school coursework, class rank (if available), overall GPA and grades in specific courses related to your intended major at UWM. The most competitive candidates for admission to UWM typically surpass these unit requirements.

• English: 4 units
• Math (Algebra 1, Geometry and Algebra 2 or equivalent): 3 units
• Natural Science: 3 units
• Social Science: 3 units
• Academic Electives: 4 units
• Completion of an appropriate college preparatory curriculum Satisfactory completion of at least 17 credits (1 credit = 1 year) of high school courses, distributed as shown above, is the minimum expectation. Additional coursework beyond this minimum level is strongly encouraged and will increase the applicant’s likelihood of academic success at the university. Some academic programs have additional academic preparation requirements.
• Evidence of academic ability and readiness as demonstrated by academic performance in high school All relevant academic factors are considered, including grades and grade point average; high school class rank (if available); choice of curriculum; and strength of the academic program relative to the course offerings available to the student in the high school.
• Evidence of academic ability and readiness as demonstrated by performance on standardized test - optional Test score submission is optional. If you choose to submit test scores, performance on the ACT or SAT is only one factor considered in the admission process. In addition to your composite score, we also consider your sub-scores in the area(s) (English, math, reading, science) that closely relate to your intended major at UWM. While the writing portion of the ACT is not required, we will consider these results if you wish to submit them. 
• Additional factors considered We want to know more about you beyond your academic record and test results! Other factors considered in the review process include, but are not limited to, student experiences, work experience, leadership qualities, motivation, community service, special talents, etc. This information is collected when you complete the application.  The essay is where you answer the prompt and tell your story. Letters of recommendation are not required but will be considered should you choose to send them.

Transfer Student Admission and Acceptance of Transfer Credit

Transfer admission guidelines.

Transfer admission is a holistic and selective process, and no single criterion guarantees admission. The following factors are taken into consideration when reviewing applications:

• Demonstrated satisfactory academic progress
• Successful completion of college-level math and English courses
• Total credit hours completed
• Academic standing at previous institution

If you have fewer than 12 transferable credits, we will also review your high school academic records.

Additional Specific Requirements

Transfer admission to the  College of Engineering and Applied Science , the  School of Architecture and Urban Planning , and the  College of Nursing  is selective. Many programs in the  Peck School of the Arts  have audition or portfolio requirements. In addition, admission to many other individual programs/majors is competitive and subject to capacity limitations, with higher standards or additional criteria considered. For more details, check the admission requirements listed for the particular academic program in which you are interested.

International students have additional application requirements; see that section for details.

Apply electronically via the University of Wisconsin System electronic application website . If you apply electronically, you will need to submit the necessary supporting documents separately. Electronic transcripts sent from schools and third party vendors should be sent to  [email protected] . Transfer applicants must submit, at minimum:

• a completed application form;
• official high school transcript(s); and
• official transcript(s) from any post-secondary institution(s) attended

You will be notified of any additional materials needed to complete your application. Complete instructions and information about applicable deadlines are available on the website.

If you are unable to apply online, a PDF may be downloaded from  https://apply.wisconsin.edu  to print and mail in.

The Registrar’s Office will review your prior college coursework and post your transfer credit equivalencies to your PAWS account. This process can take 1-2 weeks following admission to the university, so it is important that you apply early in order to have this information in time for academic advising and registration prior to your desired term of enrollment (see dates and deadlines below).

Recommended Filing Dates for Transfer Students

Filing and completing your application for admission (including all transcripts and the application fee) as early as possible is recommended so that transfer students are able to receive an appointment to register for classes at approximately the same time as continuing students. In general, a decision on a complete application is made by the Office of Undergraduate Admissions within 2-4 weeks, and transfer credit evaluations are completed within four weeks of the date of admission. Recommended dates by which a completed application should be on file are as follows:  February 15  (summer and fall terms) and  September 15  (spring term).

Application Deadlines for Transfer Students

Fall term:  UWM begins accepting undergraduate applications on August 1 for the following fall term, with a priority deadline of March 1. After the priority deadline, the Office of Undergraduate Admissions will continue to review applications on a case-by-case basis until enrollment capacity has been reached.

Spring term:  Applications for the spring term (classes start in January) are typically accepted until December 1.  However, some programs have earlier deadlines and/or requirements.  Check our  website  for up-to-date information.

Earlier deadlines apply for certain programs and applications received after enrollment capacity has been reached may not be reviewed. The application priority date for Nursing and Architecture and Urban Planning is  March 1  (for the subsequent fall term) or  November 1  (for the spring term). For Art & Design or Music, apply by  March 1  for scholarship consideration. Check our website for up-to-date information and for applicable deadlines for other terms.

Transfer Credit Acceptance

Credit is generally awarded for relevant and appropriate college-level coursework successfully completed at institutions accredited by a  regional accrediting association . Credit also may be awarded for college-level work successfully completed at degree-granting institutions accredited by other  national accrediting organizations  that are recognized by the Council for Higher Education Accreditation (CHEA), assuming the provisions outlined below also are met. (Foreign institutions must be recognized by the Ministry of Education, or equivalent, of the home country.)

In order for credit to be awarded, courses must typically be similar in nature, level, and content to a course in UWM's undergraduate curriculum, and be applicable to one of UWM's academic programs at the baccalaureate level. Credit generally is not awarded for continuing education coursework or for courses that are remedial, vocational, technical, or doctrinal in nature.

Additional transfer credit may be awarded to students who enter specific programs for which UWM has established articulation agreements or other program-specific transfer credit agreements, with a partner institution.

Seventy-two (72) credits is the maximum total number of credits that may be awarded for coursework earned at one or any combination of two-year (associate degree level) institution(s).

In addition to credit for courses completed at other schools, students can also receive transfer credit for previous education or training or by testing on their current knowledge. See Transfer Information  for more information.

Credit Transfer from the Wisconsin Technical College System (WTCS)

Students enrolled in the Wisconsin Technical College System who wish to continue their education at UWM may transfer credits toward their bachelor's degree in the following ways:

• Students enrolled in a WTCS Associate degree granting schools (at present, these are offered at Chippewa Valley Technical College, Madison Area Technical College, Milwaukee Area Technical College, Nicolet Area Technical College, and Western Technical College) may be eligible to transfer up to 72 credits toward the baccalaureate degree.
• Students enrolled at other WTCS programs or campuses may be eligible to transfer some appropriate general education coursework toward the baccalaureate degree.
• There also are many program-specific transfer credit agreements governing acceptance of credit from some WTCS programs. For details, see Transferring Course Credits .
• The UWM Office of Undergraduate Admissions maintains an office at the MATC-Milwaukee downtown campus in order to assist students with transfer-related questions. For more specific information, get in touch for easy access to an online information request form, as well as phone, email, live chat, or social media contact information.

For more information about these or other transfer opportunities, students should consult with their Wisconsin Technical College advisor, the UWM Office of Undergraduate Admissions, or the UWM Registrar's Office.

Go to Transfer Wisconsin to learn more about how courses transfer in the University of Wisconsin, Wisconsin Technical College, and Tribal College Systems.

Re-entering and Re-admitted Students

Students who have not been enrolled at UWM for more than two semesters must file a re-entry application to return to the University. Official transcripts of all college work taken during the absence from UW-Milwaukee must be submitted. This application is available using the electronic application available  here or on our  Forms & Resources  page.

UWM begins accepting undergraduate applications on August 1 for the following fall term, with a priority deadline of March 1. After the priority deadline, the Office of Undergraduate Admissions will continue to review applications on a case-by-case basis until enrollment capacity has been reached. Applications for the spring term (classes start in January) are typically accepted until December 1.  However, some programs have earlier deadlines and/or requirements. Check our website for up-to-date information.

In addition to filing a re-entry application to the University, a student who has been dropped from the University because of poor academic performance must be approved for re-admission by the dean of the school or college from which the student was dropped. Students should schedule an appointment with their academic advisor to begin the school or college approval process.

For more information about re-entry procedures or to request an application form, contact the Office of Undergraduate Admissions at (414) 229-2222.

Non-degree Students

Who should apply as an undergraduate non-degree student.

• Guest students from another institution who want to take classes over summer or winter break and then transfer them back to their current institution
• Students who are taking prerequisites to get into a graduate program or professional school (ex: medical school, law school, etc.)
• Students who already have a bachelor’s degree and want to complete an undergraduate certificate program at UWM. Please also contact the department — a certificate program application may be required in addition to the non-degree university application
• Students who want to take some courses at UWM for personal or professional enrichment but do not want an undergraduate degree from UWM. You can either audit the courses (lower cost – no credit, no grades) or you can take courses for credit (transcribed and can be used towards a degree)

60+ Auditors or Disabled Auditors: Request information by calling 414-229-2222 or emailing [email protected] .

Who should not apply as an Undergraduate Non-degree student?

• If you are wanting to receive an undergraduate degree from UWM you should apply as a degree-seeking student. Please review the transfer or new freshmen application process here .
• If you are considering graduate school, please meet with the graduate school to talk about required prerequisites prior to applying as an undergraduate non-degree student.

Non-degree Admission Guidelines

If you have already attended or are currently attending another college or university, then you must be in good financial standing at that institution (not have any past due accounts) to qualify for admission at UWM.

You must have graduated from a recognized high school at least one year prior to the desired semester of enrollment, or be admissible based upon acceptable GED test scores. Exceptions can be made if you are attending another university and can provide a copy of your admissions letter.

In most cases, we will not need your transcripts for admission. No transferable coursework or other credits earned (e.g. via AP or CLEP exam) will be posted to your UWM non-degree student record. Therefore, if you would like to take a course at UWM that requires a prerequisite you have earned elsewhere, you may need to get permission from the department to add the course.

Non-degree Financial Aid

Non-degree students do not automatically qualify for federal student aid. To qualify for aid at UWM, students need to be enrolled at least half time in an eligible certificate/certification program or be enrolled half time to complete prerequisites for a UWM graduate program. You will complete the Non-degree Enrollment Verification Form and have an advisor in your degree program sign it (not your non-degree advisor.) You can find this form  here .

Information for Out-of-State Students

Residency, for tuition purposes, is governed by Wisconsin statute. It is the mutual responsibility of the University and the student to make certain that he or she is correctly classified as a resident or non-resident for tuition purposes. If an error is discovered, the student will be notified that he or she must pay the non-resident portion of the tuition immediately. Students who question their status should contact the Office of Undergraduate Admissions in Mellencamp Hall, Room 212, (414) 229-2222. A student who wishes to appeal the nonresident classification should request a non-residency appeal form prior to the tuition due date for the semester. For more information regarding residency, visit our Out of State admissions page.

Minnesota/Wisconsin Reciprocity Agreement

Minnesota residents may be eligible to participate under the Minnesota/Wisconsin Reciprocity Agreement. Students certified under this program pay tuition at a special rate that is less than non-resident tuition. A certification year runs from July 1 through June 30, although degree students are normally certified once during the full duration of their academic career if they remain continuously enrolled.

Persons not certified by the date on which fees are due will be required to pay non-resident tuition and fees. The appropriate amount will then be refunded upon certification by the State of Minnesota Office of Higher Education Reciprocity Program. For more information, contact the State of Minnesota Office of Higher Education , 1450 Energy Park Dr., Suite 350, St. Paul, MN 55108, (651) 642-0567, or (800) 657-3866.

Tuition Discounts for Midwest Residents

UWM offers a special Non-Resident Midwest tuition rate, which is available to students who meet the criteria and are residents of Illinois, Indiana, Iowa, Kansas, Michigan, Missouri, Nebraska, North Dakota, Ohio and South Dakota. Midwest Tuition applies to all on-campus associate, bachelor’s and graduate programs. N on-degree students from an eligible midwest tuition state who meet the criteria are also eligible for this tuition rate.

Find more information on the Midwest Residence  cost and financial aid  page.

Milwaukee Advantage Program (MAP)

Illinois students are eligible to receive an additional $1,000 award each year ($500/semester) through the Milwaukee Advantage Program (MAP). Beginning in Fall 2021, Minnesota students will also be eligible to receive the MAP award. The MAP award is renewable.

• MAP will be offered at both fall/spring terms.
• Must be enrolled full time in order to be eligible. Falling below full-time status will result in cancellation of award.

Special Admission Programs for Students Still Enrolled in High School

The High School Special Program and the Early College Credit Program are designed to allow qualified high school students to enroll in university courses concurrently with high school classes. Applicants must generally have a 3.5 or above GPA. For further information, contact your high school guidance counselor or the UWM Office of Undergraduate Admissions at (414) 229-2222. You also may review the information on our  Dual Enrollment  website.

Course Placement

All incoming freshmen admitted to UW-Milwaukee are  required  to complete steps to place them into their math and English courses. Students are placed into math and English courses based on either their ACT/SAT scores or by completing both Panther Math Prep and the Guided English Placement. International students can use their TOEFL or IELTS scores for placement into their English courses.  Students are placed into French, German, and Spanish foreign language courses via the UW System World Languages placement test. Placement into any other foreign language is based on previous coursework and/or the UWM World Languages Self Assessment Tool. Placement into chemistry courses is determined by a combination of math placement level and previous chemistry coursework, and students in Chemistry 102 are required to take a chemistry placement test during the first week of their chemistry class. Placement methodologies help to ensure that students are placed into the appropriate level of study to maximize success. Incoming freshmen must ensure they have taken the appropriate steps to determine course placement before they are allowed to attend their New Student Orientation session where they will enroll in classes. Transfer students and re-entry students may be required to submit ACT/SAT scores or complete assessments depending on previous coursework and intended degree plan. Transfer and re-entry students should check with their advisor to determine if they need to complete any steps for course placement.

More information on  course placement  can be found on our One Stop Enrollment and Financial Services site.

Contact Information

Office of Undergraduate Admissions Lubar Entrepreneurship Center & UWM Welcome Center 2100 Kenwood Blvd Milwaukee, WI 53211

Phone: (414) 229-2222

http://uwm.edu/admission/

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University of Wisconsin--Milwaukee

4 year • Milwaukee, WI

University of Wisconsin—Milwaukee is a public institution that was founded in 1956. It has a total undergraduate enrollment of 18,751 (fall 2022), its setting is urban, and the campus size is 277 acres. It utilizes a semester-based academic calendar. University of Wisconsin—Milwaukee's ranking in the 2024 edition of Best Colleges is National Universities, #332. Its in-state tuition and fees are $9,650; out-of-state tuition and fees are $21,514.

The University of Wisconsin—Milwaukee is located on the north side of the city and offers nearly 100 bachelor's degree programs. Graduate students can choose from more than 50 degrees, including those in the Sheldon B. Lubar School of Business , the fields of education and engineering , and in the highly ranked library and information studies program. Outside the classroom, UWM students get involved by exploring about 300 campus clubs and intramural sports teams, and by venturing off campus and into the city. In Milwaukee, students can visit museums, theaters and a zoo, and even take the Lake Express ferry to Michigan.

On campus, student athletes can try out for the 15 UWM Panthers varsity sports teams, which compete in the NCAA Division I Horizon League. Notable UWM alumni include Golda Meir, a founder of the state of Israel; Jim Rygiel, three-time Academy Award winner for digital effects in the "Lord of the Rings" films; and James L. Ziemer, former president and CEO of Harley-Davidson.

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• MILWAUKEE, WI

University of Wisconsin - Milwaukee

• Rating 3.56 out of 5   3,354 reviews

Report Card

• Academics grade  B
• Value grade  B
• Diversity grade  A
• Campus grade  B
• Athletics grade  B+
• Party Scene grade  A minus
• Professors grade  B+
• Location grade  A
• Dorms grade  B minus
• Campus Food grade  B+
• Student Life grade  B+
• Safety grade  C+
• Public College
• SAT/ACT Optional
• Some Online Degrees

University of Wisconsin - Milwaukee Rankings

Niche rankings are based on rigorous analysis of key statistics from the U.S. Department of Education and millions of reviews.

• Best Big Colleges in America 110 of 126
• Best College Locations in America 210 of 1,527
• Top Party Schools in America 210 of 1,512

UW Milwaukee Admissions

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• Liberal Arts and Humanities 334 Graduates
• Marketing 304 Graduates
• Nursing 240 Graduates
• Psychology 225 Graduates
• Communications 205 Graduates
• Finance 201 Graduates
• Education 193 Graduates
• Information Science 177 Graduates
• Operations Management 166 Graduates
• Medical Laboratory Technician 130 Graduates
• Mix of Online and on Campus 54%
• On Campus 34%
• You will see them all! 38%
• Diversity 34%
• Enthusiastic 4%
• Motivated 3%
• Stressed 2%

Campus Life

• Diverse 52%
• Go Panthers!! 11%
• Reliable 10%
• Underrated 5%
• Unengaged commuter school 4%
• Home away from home 3%

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Feel the magic of UW–Madison. Bustling pedestrian malls lead to serene lakeside views, and modern facilities blend in comfortably with historic landmarks. The city’s vibrant arts scene attracts the world’s top talent, and changing seasons regularly afford unexpected experiences. Come see for yourself.

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UW–Madison is located in the capital city of Madison, in south-central Wisconsin. Dane County Regional Airport (MSN), on Madison’s northeast side, provides regional and national air service to and from Madison. Additionally, long distance intercity bus services provide scheduled service to and from Madison, connecting to Milwaukee and Chicago airports and to Amtrak in Chicago.

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UW-Milwaukee closing Waukesha campus, citing enrollment, financial pressures

The University of Wisconsin-Milwaukee will close its Waukesha campus at the end of the spring 2025 semester, eliminating an educational option that has been around since 1966.

The closure announced Monday also raises alarm about the viability of the remaining UW branch campuses, all but one of which reported lower enrollment than Waukesha last fall. Four of the 13 branch campuses have already closed or are moving to an online model at the end of this school year.

This spring, 672 students enrolled at the Waukesha campus. In 2018, when UW-Milwaukee absorbed oversight of the campus as part of a UW System-wide restructuring, enrollment topped nearly 1,800.

“As student demands change, universities must change," UW-Milwaukee Chancellor Mark Mone said.

Mone said there simply weren't enough students to sustain a two-year campus in Waukesha. That's especially true since Waukesha County Technical College, which has a campus about three miles away, started offering associate degrees in 2023.

"Although we had truly hoped and believed that we would be able to continue long-term operations at the Waukesha campus, the data and financial realities do not allow for this," he wrote in an email to the campus community.

More than 100 employees affected by UW-Waukesha closure

The closure will affect more than 100 employees, including tenured faculty. Some of the faculty work at UWM's other branch campus in West Bend and were hoping to teach at Waukesha after UWM announced last fall the Washington County campus would close at the end of this school year.

Together, the two campuses cost UWM about $11 million this year to operate.

Waukesha County Technical College may hire some of the UWM employees as enrollment grows, though President Richard Barnhouse said it was too early to estimate how many people he could hire.

The technical college's enrollment has trended slightly downward over the past eight years, especially during the pandemic, though it hasn't experienced anywhere near the drop of UWM Waukesha.

Like other technical colleges, WCTC receives local property taxes in addition to tuition revenue and state funding. The state Technical College System is one of the best-funded in the country, according to a report by the nonpartisan Wisconsin Policy Forum last year.

Meanwhile, the UW System ranked in the bottom 10 states for per-pupil funding.

Waukesha County Technical College to create a university center

Students expressed shock over the decision and relief the announcement came more than a year before the doors would close.

Part-time student Melanie Reyes was drawn to the campus for its close commute and cost. Her adviser recently said she had a year and a half to go to earn her associate degree. She worries about whether failing a class or two could hold her back from completing her degree before the doors close.

"The pressure's definitely there now," she said.

Will Florczak had hoped to pursue a bachelor's degree at the two-year campus, which UWM had recently added in hopes of stemming the enrollment decline. Now he's looking to transfer to a four-year school.

"It's unfortunate it's come to this but it is what it is," he said. "I do notice it feels kind of empty some days."

The technical college will develop a UWM University Center for students seeking a four-year degree to get help transferring to UWM.

"We’re going to have a (transition) plan for every student," Mone said.

Waukesha County to decide what to do with campus property

Waukesha County Executive Paul Farrow said the closure was "best for Waukesha County." Since he took office in 2015, he said county taxpayers put $10 million into the maintenance of the campus buildings.

A newly assembled task force will study what to do with the property over the next year, Farrow said. He's open to the county continuing to own the land, renting or selling it. It could remain as an educational institution, or shift to a residential or commercial purpose.

Rep. Adam Neylon, R-Pewaukee, whose district includes the campus, said the closure was a loss for Waukesha County.

"I'm thankful we have a great asset like WCTC in the community that may provide an opportunity to soften the blow," he said.

Sen. Chris Kapenga, R-Delafield, whose district also includes the campus, did not immediately return a request for comment Monday.

UW branch campuses up against demographic forces, budget constraints

The UW System includes 13 four-year universities where students earn bachelor's degrees. There were also 13 UW branch campuses, which for decades served as a pathway for students to start their college degree at a smaller, more affordable campus before transferring to a four-year.

The branch campuses have struggled over the past decade to fill students' seats. Tuition was frozen for 15 years. A state budget cut in 2015 led to a gutting of branch campus staff and a "regionalization" strategy that put one dean in charge of multiple campuses.

Shifting demographics also played a role in these campuses' demise. There are fewer students graduating from Wisconsin high schools, and a smaller share of them are choosing to pursue a college degree. Most concerning, college leaders said, is a growing percentage of the public questioning the value of a college degree .

There's competition, too: Waukesha and many other branch campuses dotted across the state have technical colleges nearby.

When fewer students enroll, it puts pressure on universities because revenues fall, but costs almost never do.

Mone said the cost of operating the Waukesha campus on a per-student basis was comparable to the main campus. But tuition was about half that.

"That puts us in a very untenable, very difficult situation," he said.

2018 merger didn't work, faculty say

In a 2018 Hail Mary, the UW System restructured the branch campuses under the oversight of four-years. The thinking at the time was the larger campuses would subsidize the branches and keep them afloat.

Some UWM branch campus faculty said UWM did little to help them in the wake of the restructuring.

Professors said the student recruitment process prioritized the main campus − where students pay a more expensive tuition rate − at the expense of the branches, hastening enrollment declines. They also said the merger actually complicated the transfer process because classes were numbered and coded differently than what was offered in the same discipline at the main campus.

Mone disputed many of the professors' critiques. He pointed to bachelor's degree options created at the branch campuses and some upgraded facilities as ways in which UWM invested in its Waukesha and Washington County campuses.

Contact Kelly Meyerhofer at [email protected]. Follow her on Twitter at@KellyMeyerhofer.

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Visit Milwaukee Unveils New Brand, Logo

With all eyes on Milwaukee in 2024, and as the community is about to experience a landmark summer for tourism, Visit Milwaukee is thrilled to announce its new corporate brand, which updates the look, feel and tone of its corporate logo, advertising campaigns, website, messaging and more. This marks the first new corporate brand for the company since the current brand and logo were introduced in 2005.

The final work being unveiled today was created with the input of thousands of Milwaukeeans from all areas of the community and is designed to be utilized by the community to create cohesive and inclusive positive branding to further elevate the destination’s reputation.  Working in tandem with Visit Milwaukee on this effort was the Milwaukee-based branding firm Ocupop, which created the logo, and P3 Development’s Genyne Edwards, who led the research and community input strategy over the last two years.  

“We couldn’t be more excited about the new Visit Milwaukee brand, which was made possible because of all of the thoughtful feedback and ideas that local leaders, businesses, frontline staff, and thousands of residents contributed to the research phase of this work,” says Visit Milwaukee President & CEO Peggy Williams-Smith. “We’re also tremendously grateful for the hard work of Ocupop and P3 Development, who took all of that feedback, plus our own, and worked with us to create something we’re incredibly proud of. I think this new look reflects the people who made it – and make tourism possible – in Milwaukee. All Milwaukeeans can find something within it and the messaging around it that reflects their experience here, and that was incredibly important to us. After all, it’s our residents and their welcoming nature that keep visitors coming back year after year.”  

Created based on the most popular feedback from the two years of research, surveys and interviews, the new brand and logo are anchored to the following messaging themes about Milwaukee: Fresh, flavor, and forward. These themes are not a slogan but are meant to guide Visit Milwaukee’s messaging and advertising efforts with the hope that some of their elements may be adopted by other organizations across the community. The new Visit Milwaukee logomark incorporates those themes, resulting in a bold design that features three M shapes.  

The new brand will be rolled out in all formats over the next 18 months, including but not limited to influencer campaigns, local event activations and sponsorships, a new television commercial, Visit Milwaukee’s first ever merchandise available for sale, and the company’s first ever physical visitor center, which will be housed within Baird Center. A more comprehensive list of ways the brand will be rolled out to both local and national audiences can be found below. Visit Milwaukee’s current "Milwaukee Fresh" and Burke Brise Soleil-based logos will be eventually phased out as the new look is incorporated across channels.  

“This new brand captures so much of what makes Milwaukee unique – our fresh coast and big ideas, our cultures that create the local flavor that makes us interesting, and the energy and celebration that are giving us so much forward momentum right now,” says Josh Albrecht, Visit Milwaukee’s Vice President of Marketing & Communications, whose team is responsible for executing the brand. “I couldn’t be prouder of the team led by Kathryn Lavey who brought this to life and are putting it out into the world in large-scale and exciting ways. With major media opportunities ahead of us, the time was right to seize on the momentum Milwaukee is enjoying with a bold new look.”   

Milwaukee Messaging:  

• Milwaukee is a city where big, fresh ideas inspire us; where bright, bold flavor unites us; and where we move forward together with a celebratory, collaborative spirit. Each pillar speaks to core Visit Milwaukee values of gathering, access, momentum and cultural diversity, while highlighting Milwaukee’s legacy and personality.  
• Milwaukee Fresh is the spirit of innovation and exploration that surges through a city where different cultures, ideas and perspectives continually converge.  
• Milwaukee Flavor is the songs, meals, gatherings and traditions arising from all the corners of a city where people from around the world came to seek community and opportunity.   
• Milwaukee Forward is what surrounds the community: the people, the positivity, the collaborative energy, and the welcoming and generous spirit.   

The Visit Milwaukee Logo

Heartbeat of the City

The top line stands for Milwaukee’s heartbeat and the vibrant energy that pulses throughout the city.  

Celebrating Our Water

The middle line celebrates our water: our Lake Michigan coastline, and also the rivers that wind throughout our community and act as a perpetual source of innovation and inspiration.  

The third line represents diversity. The magic of Milwaukee isn’t rooted in any particular landmark or tourist attraction, but in the combined strength of every person and culture represented here.

As part of the new brand, the company is also using sentence case in all references to the company’s name, departing from the style of an all-capitalized “Visit.” 

Where Milwaukeeans Will See the New Brand

Visit Milwaukee has partnered with Culture x Design to sponsor activations at seven unique Culture x Design-curated events with local women and minority-led organizations throughout 2024. Each activation will include collaboration with the associated BIDs and NIDs. The events include: Fruition MKE Grand Opening; Summer of Soul: Outdoor Market & Concert Series; Fresh Coast Boat Cruise & Water Journey; Bronzeville Week; MKE Fashion Week; Blackity Black Holiday Market; and Groove Theory Concert Series. 

The new brand will also be incorporated into the company’s existing activations at PrideFest, Juneteenth Day, Puerto Rican Fest, and the Veterans Day Parade.  

Visit Milwaukee partnered with local influencers to showcase their love of Milwaukee and the new brand via promotion on their respective social media channels. The expanding list of influencers include:    •    @simplyplated  •    @itsjohnnycyrus •    @graceweber  •    @mkeeeeeats  •    @emily_stonee  •    @jmattmke  •    @natevomhof  •    @ericaexploresmke  •    @flightsflights  •    @wisconsincheeseplease  •    @allgoodsmke  •    @Thriftywithacompass  •    @Midwesthikeshops  •    @emily_stonee •    @envisionself •    @emmitt_james •    Judge Derek Mosley  •    Sandra Dempsey  

For the first time in company history, and in collaboration with Reyes Retail, Visit Milwaukee will debut a new e-commerce store featuring branded items this spring.  

In Milwaukee Magazine’s upcoming “Dine Out” booklet, Visit Milwaukee will be featured prominently on cover four and in the issue with two full-page advertisements and sponsored Milwaukee Magazine’s upcoming annual “The Chef Event” on April 17. 

Where Future Visitors Will See the New Brand 

Through print media, Visit Milwaukee advertised in a “Top Chef”-focused issue of Midwest Living in March, with a full-page ad on cover four featuring the new brand and highlighting “Flavor” through the soon-to-be released Visit Milwaukee-branded cookbook.

Visit Milwaukee is also investing heavily in digital advertising through Huddled Masses to reach multicultural audiences within a six-hour drive range, with a media mix that comprises display/native, video, YouTube, and audio placements. The company will also be working with Epsilon for digital display placements.  

The company will soon relaunch its City of Festivals summer advertising campaign that will be executed with a Hopper Media Buy, Expedia Co-op and targeted Google ad buy. The City of Festivals summer advertising campaign will also feature billboard advertising along highways from drive markets promoting Milwaukee and overnight stays.  

Visit Milwaukee is also partnering with Milwaukee-based Foureva Media on a 10-episode podcast season about culinary community members and restaurants with a dedicated 2-minute segment highlighting Milwaukee in each episode. The podcast will be heavily promoted across various platforms, including The Truth Radio, Streamcast, social media, and earned and paid marketing. 

All out-of-market leisure and meetings and conventions campaigns, plus the company’s tradeshow booth, will eventually incorporate all of the new branding. 

High resolution video and graphic assets are available for download here. To schedule an interview with a company spokesperson about the new brand, please contact Claire Koenig ([email protected]; (414-520-6708) or Ian Thompson ([email protected]; (262-365-1880).  

Visit Milwaukee rolls out new brand, logo

• April 17, 2024

Home » Uncategorized » Visit Milwaukee rolls out new brand, logo

Visit Milwaukee has rolled out a revamped brand and logo, with plans to promote it over the next 18 months through influencer campaigns, sponsorships, commercials and more. 

The tourism organization yesterday unveiled its first rebrand since the current brand and logo were created in 2005, according to the release. Visit Milwaukee President & CEO Peggy Williams-Smith in a statement thanked local leaders, businesses, staff and thousands of residents that contributed to the effort. 

“I think this new look reflects the people who made it – and make tourism possible – in Milwaukee,” she said. “All Milwaukeeans can find something within it and the messaging around it that reflects their experience here, and that was incredibly important to us.” 

The new logo — which resembles three blue Ms arranged in a heart shape — was created by Milwaukee-based branding firm Ocupop. Genyne Edwards, of Milwaukee-based consultancy P3 Development, led a related research and community input campaign over the past two years. 

The release outlines three messaging themes tied to the new brand: fresh, flavor and forward. Visit Milwaukee notes these aren’t meant to be a slogan, but rather a framework for messaging and advertising going forward. 

Along with online campaigns involving more than a dozen influencers, Visit Milwaukee is creating a television commercial, offering new merchandise through an e-commerce store and opening a physical visitor center in downtown Milwaukee’s Baird Center. 

The organization is getting involved with local events involving local women- and minority-led organizations this year, including MKE Fashion Week and more. And the new brand will be incorporated into Visit Milwaukee’s presence at PrideFest, Juneteenth Day, Puerto Rican Fest, and the Veterans Day Parade, the release shows. 

Visit Milwaukee’s brand campaign will also include “investing heavily” in digital advertising focused on multicultural audiences within a six-hour drive, and partnering with local company Foureva Media on a 10-episode podcast season focused on restaurants and members of Milwaukee’s culinary community. 

“This new brand captures so much of what makes Milwaukee unique – our fresh coast and big ideas, our cultures that create the local flavor that makes us interesting, and the energy and celebration that are giving us so much forward momentum right now,” said Josh Albrecht, vice president of marketing and communications for Visit Milwaukee. 

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