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*Disclaimer:  Information on listed products and services are provided by the operator and were correct at the time of publishing. Rates are indicative based on the minimum and maximum available prices of products and services. Please visit the operator’s website for further information. All prices quoted are in Australian dollars (AUD). Tourism Australia makes no representations whatsoever about any other websites which you may access through this website. Some websites which are linked to the Tourism Australia website are independent from Tourism Australia and are not under the control of Tourism Australia. Tourism Australia does not endorse or accept any responsibility for the use of websites which are owned or operated by third parties and makes no representation or warranty in relation to the standard, class or fitness for purpose of any services, nor does it endorse or in any respect warrant any products or services by virtue of any information, material or content linked from or to this site.

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We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

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About the Australian Tourism Industry Council

Australian Tourism Industry Council (ATIC) is the national representative body of Australia’s various state and territory Tourism Industry Councils. As a leading voice for the Australian tourism industry, ATIC represents over 9,000 tourism business operators from across the country.

The role of ATIC is to provide leadership and industry representation through a national voice for tourism, advocate for the industry across important and relevant issues, and to manage national industry development programs.

Additionally, ATIC is the owner and licensor of the Quality Tourism Framework, its programs and Brandmark. Some of these programs include the Quality Tourism accreditation program, Sustainable Tourism accreditation program and the Accessible Tourism program. These are just a selection of the suite of programs offered to support Australian tourism businesses to develop and grow.

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About the Quality Tourism Framework

Following more than 20 successful years of recognising high-quality tourism businesses, the Australian tourism accreditation and awards have been re-branded to better promote your business.

The new Quality Tourism Framework combines multiple tourism accreditation, business development and awards programs into a single, user-friendly online tool to develop your business and grow your market, paired with new, modern branding to promote your status as a Quality Tourism Accredited Business.

The Quality Tourism Framework enables you to develop your business from start-up through to niche markets and international trade channels, in order to develop a sustainable tourism business that can compete and prosper.

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Tourism Research Australia (TRA) is a branch within Austrade. We are Australia's leading provider of quality tourism intelligence across both international and domestic markets.

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Domestic mobility data.

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National Visitor Survey results

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Outlining the number and value of significant infrastructure projects of Australia’s tourism industry.

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Tourism industry impact

Attach_money $36.5bn.

In 2021-22, tourism directly contributed 1.6% of Australia's GDP

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Directly employed 713,000 people to June 2023

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Accounted for 6.6% of Australia's total exports (pre-pandemic)

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In June 2022, there were 358,300 tourism related businesses

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Business events are important contributors to Australia’s visitor economy.

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Outlook for domestic and international tourism in Australia.

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Status update on the workforce in Australia’s visitor economy.

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Welcome to Tourism Western Australia's corporate website – the industry's hub for the latest tourism news, resources and research.

As the State Tourism Organisation, our goal is to grow tourism by marketing WA as an incredible holiday and business events destination; attracting and promoting world-class sporting, cultural and arts events; and improving access, accommodation and tourism experiences. Find out more

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Acknowledgement of Country Tourism Western Australia acknowledges Aboriginal peoples as the traditional custodians of Western Australia and pay our respects to Elders past and present. We celebrate the diversity of Aboriginal West Australians and honour their continuing connection to Country, culture and community. We recognise and appreciate the invaluable contributions made by First Nations peoples across many generations in shaping Western Australia as a premier destination.

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Around 1,500 Australian seller delegates and 700 buyer delegates from over 30 countries are targeted to attend ATE24.

Tourism Australia has an important role to play in championing and elevating sustainable tourism. 

As part of Tourism Australia's commitment to its sustainability objectives, Tourism Australia will work with Rewild Agency and Climate Active to certify ATE24 as a carbon neutral event. 

ATE23 was held on the Gold Coast in partnership with Tourism and Events Queensland and with support from Destination Gold Coast. 

The post event survey found 100% of buyers and sellers who took part in the event were satisfied with ATE23, and 100% of buyers felt more capable of selling Australia after attending the event.

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Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

We will continue to share the cultures, warmth, humour and generosity of Aboriginal and Torres Strait Islander peoples and communities. All of which are central to how the story of Australia is told.

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Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.

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Where the NSW visitor economy thrives grows develops advances flourishes

Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030

Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.

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Year ending September 2023

The latest visitor economy news, events and findings.

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$1.4 million program to boost visitor economy workforce in regional NSW

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Experience tourism at the centre of visitor economy growth strategy

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Destination nsw invites visitors to feel new.

The Feel New visitor brand highlights the unique combination of vibrant culture and natural wonder in NSW that leaves an impression on visitors long after their visit ends.

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Get the tools, knowledge and resources your business needs to promote NSW destinations and experiences in Australia and beyond.

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The NSW First Program helps visitor economy businesses to develop, promote and sell world-class experiences.

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Destination NSW uses marketing initiatives to drive awareness and consideration of NSW as a premier visitor and major events destination.

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Find a Destination NSW initiative, grant or funding program to help support your visitor economy business, project or community.

We support and participate in a range of events to promote NSW as a premier travel and business event destination.

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Welcome to one of Fiji's friendliest places to work.

The official corporate site for Tourism Fiji. A place to learn more about our people, our culture and the important work we do to help everyday Fijians.

News from around the business

Traffic to tourism fiji’s website spikes after new zealand’s quarantine-free announcement this week, traveling from japan to fiji is now easier, tourism fiji launches new china website, tourism fiji proud to support fijian drua, fiji airways platinum sponsorship 2024 fte, vodafone 2024 fte technology sponsor, beach cleanup initiative on wailoaloa beach, vomo coral gene bank, the globe & mail cruises, spartan fiji trifecta event, support for local surfing talent in the lead up to the wsl, fiji to host adventurenext event, tourism fiji partners with counting coral, global recycling day theme & campaign unveiled, sustainable love, 2024 global recycling day partnership, unlocking the flavors of fiji, tourism fiji partners for coral coast sevens 2024, request for proposal - pr representation us & canada markets, melbourne storm vs. newcastle knights on fijian soil, eoi public relations agency in australia, travelling spoon eoi, night time economy, world surf league returns to fiji with a commitment to community, loloma fiji, tourism fiji celebrates: 2023 pata award and world travel award, eoi representation company expression of interest, tourism fiji partners with solar hub, tourism fiji launches first-ever fleet of electric vehicles, expedia showcase best of fiji on the today show, spartan fiji trifecta presented by fiji airways, fiji tourism convention dates announced, fte 2023 kicks off, fiji airways platnium sponsors for upcoming fte, ripcurl virtual surfing competition, china roadshows a success, largest incentive group from china after covid-19, earth day 2023, tourism fiji presents i-sevusevu for fte 2023, fiji's brand promotion in greater china market, flights to japan resume, fiji welcomes back china, reclaiming #happy with the shot of happiness project, fiji to host inaugural tourism investment summit, tourism fiji celebrates successful launch of new brand, ripcurl partnership with tourism fiji, pacific recycling foundation & tourism fiji, fiji invites the world in to experience genuine happiness, one year since reopening, fiji celebrates a buoyant tourism industry, fiji welcomes canada to its vuvale, 5 unique things to do in sigatoka, fiji, tourism fiji wins breakthrough destination of the year, italian cuisine – more than just pizza and pasta, ‘open for happiness’ wins best marketing campaign at pata gold awards, fiji holidays: sunsets, scenery and solitude at the yasawa island resort, fiji educational trip showcases sustainability, fiji takes green to a new level this world tourism day, drua including clashes against the crusaders and the blues, five foods every visitor to fiji should try, tourism fiji announces appointment of sustainability officer sunishma singh, tourism fiji appoints mr. matt nicklow as head of digital, how to spend 7 perfect days in fiji, fiji airways business class review: barefoot luxury at its finest, tourism fiji launches chinese market development and welcome program, slice of heaven, tourism fiji announces new fiji-born appointments to the team, ​​​​​​​anz fiji excellence in tourism awards 2022 category announcement, fiji becomes first country to join bereal, the first big leisure group from the global chinese market has arrived in fiji, fiji travel: the coffee business supporting communities through every cuppa, romancing fiji – lomani island resort, pearl of the pacific, promotional flight to generate interest of travellers, resort unveils new logo after tourism sector rebounds, ramada suites by wyndham wailoaloa, anz renews it's naming rights sponsor for 2022 feta, fiji welcomes first incentive group from china, dr. ashley bloomfield offered a ‘booster of happiness’ in fiji, tourism fiji appoints mr. leigh howard as chief operations officer, 7 experiences in fiji you’ll not find anywhere else, leaders in luxury: j. hunter pearl farmer, 'donu' a brand new fine dining japanese restaurant, fhta launches hotec 2022, suva buzzing for pifs, fiji travel: best peanut butter on the island, mike yardley: fiji’s post-covid tourism renaissance, fiji airways says bula canada, hardcore fiji: the 'indiana jones' hike that almost broke me, tourism fiji appoints the havas village sydney, child safe tourism and respectful workplaces training, inside one of the world’s most exclusive resorts, fiji can register its best peak season performance in terms of visitor arrivals, enduro off-road motorcycle race here to stay, this island resort has beachfront villas, private infinity pools, and a kids' village, editorial comment – growing our numbers, fiji reopens border to cruise ships following 2-year ban over covid-19, fiji airways soars to two wins at the onboard hospitality awards 2022, narayan promotes fijian cuisine as fiji gets world culinary awards 2022 nomination, momentous occasion, six of the best places to stay in fiji, fiji airways awarded best food & beverage in the south pacific, port denarau marina ensures they are aligned to the strategic plans for tourism, positive outlook for tourism-related jobs, rebel wilson promotional video has worked incredibly well – hill, the kiwi chef bringing fine dining to 35,000ft, earn benefits and rewards, return to a booming tourism industry by 2024, tourism fiji unveils its corporate plan for 2022-2024, debra sadranu appointed as the first female chair of the fiji excellence in tourism awards, visitor arrivals hit +46,000 for april, welcome back adelaide, escape.com.au | ecotrax fiji rail ride tour was a surprise holiday highlight, westpac fiji confirms gold sponsorship for tourism expo, tourism fiji presents i-sevusevu to momo na tui nadi, ratu vuniani navuniuci, tourism fiji to host tourism expo in may, tender for hrms/payroll integrated platform, tourism fiji welcomes ground-breaking psdi study on the role of women in tourism, stay in the know.

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Nielsen data reveals australia’s top travel trends and the brands spending big to attract aussie tourists, 4 minute read | april 2024.

  • Industry’s biggest ad spenders revealed as travel marketing budgets jump 8% quarter-on-quarter
  • Top local and overseas destinations revealed
  • Most popular Aussie travel websites
  • The winners and losers of the frequent flyer war

Sydney – April 30 , 2024 – As many Australians return from a much-needed retreat over the recent school holiday break, millions are already planning their next getaway, embracing travel rewards schemes, while being wooed by travel brands spending millions to get their business.

Nielsen Consumer & Media View (CMV) data shows that 76% of Aussies plan on travelling domestically in the next 12 months, while more than half (52%) have their eye on an overseas destination.

Top domestic destinations

Younger Aussies (25 to 39) are the most likely to be bitten by the domestic travel bug, with 78% planning to holiday locally in the next 12 months. Sydney narrowly beats Melbourne as the preferred place to visit, followed by The Gold Coast, Regional NSW, then Brisbane.

Top overseas destinations

The even younger 18 to 24 age group are the most likely to travel overseas, with 58% planning to travel abroad in the coming year. The UK tops the list of desired OS destinations, followed by New Zealand, Japan, The USA and Indonesia.

While most Aussies are looking for a beach getaway when it comes to staying close to home, they prefer a trip involving plenty of sightseeing, followed by some rest and relaxation, once they leave the country.

Top travel websites

Data from Nielsen Digital Content Ratings (DCR) saw Qantas claim top spot when it comes to travel websites, followed by Trip Advisor with 5.82 million and 5.02 million users respectively in Q1 of this year. Booking Holdings Network was the third-largest platform in terms of users with 2.5 million.

Average user engagement time on most travel platforms was also consistent from Q4 2023 to Q1 2024, although Royal Caribbean Cruises and  Anytrip.com.au  led the pack. On average, Royal Caribbean users spent roughly 29 minutes interacting with the platform, while Anytrip users spent almost 27 minutes on the platform.

Top frequent flyer programs

The number of Australians who are members of a frequent flyer program also increased, with 57% of all Australian consumers now part of some sort of travel rewards scheme. Qantas remains the market leader with a 45% share of the market, followed by Virgin (31%), and other smaller players making up the remaining 24%.

Top travel advertisers

In addition, Nielsen Ad Intel data also shows that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 – an increase of 8% from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. 

Nielsen Ad Intel’s Australia Commercial Lead, Rose Lopreiato, said: “Australians’ love of travel continues to defy cost of living pressures, as shown by an 8% jump in travel ad spend this quarter. You can’t get a stronger indicator than that when it comes to how marketers and advertisers are spending in order to maximise ROI, forge lasting connections with brands and consumers, and do so in the most economical way possible. From competitive ad spend analysis, to knowing what your competitors are saying in market and the deals and offers you’re up against, Ad Intel helps you understand which ads are driving your competitors spend and where”.

Glenn Channel, Nielsen’s Pacific Head of Advanced Analytics added: “More than ever, brands need data that gives them the edge on their competition. That means going above standard demographic information, and understanding consumers, in this case travellers, as unique groups, who are motivated by more than just the urge to get away. Nielsen CMV enables brands to see consumers through an advanced audience lens, delivering a more holistic picture of behaviours and preferences with surprising linkages and purchase triggers that other consumer insight providers can’t match.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries. 

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram). 

Media Contact

Dan Chapman Assoc. Director, Communications, Nielsen APAC [email protected] +61 404 088 462

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Bizarre items left behind at Sydney Airport to be auctioned off

From a wedding dress to lightsabres, thousands of unclaimed items from Australia’s busiest airport will be up for grabs in a charity sale.

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More than 2500 unclaimed items left behind at Australia’s busiest international airport will be auctioned off for charity, including a wedding dress, an electric scooter, and a stash of Star Wars merchandise.

Sydney Airport’s week-long annual lost property auction will kick off on Saturday, with a wide variety of abandoned toys, electronics, and apparel up for grabs.

Among the articles on the auction block are some of the stranger lost property items, including a wedding dress and an autographed photo of international soccer sensation Lionel Messi.

Star Wars fans looking for a bargain on May 4 will be able to snatch up matching Stormtrooper and Darth Vader helmets, as well as a collection of lightsabres.

Bizarre items left behind at Sydney Airport to be auctioned off. Picture: Theodore Bruce Auctioneers

An electric scooter will also be on the auction block during the sale event hosted by Theodore Bruce Auctioneers, as well as a leaf blower, jaffle maker, and kettle.

Other items include more than 150 laptops, 300 headphones and ear buds, 100 phones and tablets, 200 watches and sunglasses, and 120 bottles of wine and spirits.

All proceeds from the auction will be donated to the Harding Miller Education Foundation, which awards scholarships to high school girls with academic potential from disadvantaged backgrounds.

Harding Miller Education Foundation executive chairperson Cara Varian said the “life-changing” money would be targeted to girls in suburbs surrounding the airport.

More than 2500 items will be sold. Picture: Theodore Bruce Auctioneers

“Educating girls is a powerful way to break the vicious cycle of poverty and inequality,” Ms Varian said.

“We know that for every additional year of education, a woman will increase her income by up to 25 per cent.”

Last year, Sydney Airport reunited more than 5000 lost items with passengers, but what remains unclaimed gets donated to local charities or repurposed through the auction.

Sydney Airport General Manager of Corporate Affairs Josh Clements said the annual auctions had raised a whopping $1.6 million since 2013, with bids starting from just $10.

The auction will be run online at the Theodore Bruce Auctioneers website, with all items on sale from May 4.

Closing times between May 11-12 vary between categories.

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Aussies fed up with the cashless trajectory have called on the nation to send a message to supermarket giants and funnel money back to small businesses.

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Bonza budget airline in administration as flights across the country cancelled

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Embattled regional airline Bonza has gone into administration after cancelling flights across the country on Tuesday and stranding potentially thousands of passengers.

Documents filed with the Australian Securities and Investments Commission (ASIC) reveal Bonza Aviation Pty Ltd was at 3.25pm declared "externally administered", with accounting and advisory firm Hall Chadwick appointed to the role.

In a media release on Tuesday afternoon, Hall Chadwick confirmed Bonza's fleet would be grounded until Thursday, May 2.

Virgin Australia, Qantas and Jetstar have offered complimentary seats, where available, on their flights to passengers stranded mid-journey on Tuesday.

Bonza chief executive Tim Jordan released a statement on Tuesday morning saying all services would be "temporarily suspended" while discussions were held about the ongoing viability of the business.

The airline has not responded to requests for comment, but has published a statement on its website and app apologising to affected customers.

"We’re working as quickly as possible to determine a way forward that ensures there is ongoing competition in the Australian domestic aviation market," the statement reads.

Early Bonza flights in and out of its base on Queensland's Sunshine Coast, along with Melbourne legs to Rockhampton, Gladstone and Tamworth, were all cancelled on Tuesday morning.

Three Bonza planes were parked on the tarmac at Sunshine Coast Airport on Tuesday, including a Boeing 737-MAX aircraft named Bruce, which had been leased from Canadian low-cost airline Flair to fly in Australia.

Bonza's financial position has been the subject of intense speculation since its first flight early last year.

"The discussions regarding ongoing trading are occurring over the forthcoming days and the administrators will be in a position to update all stakeholders as the matter progresses," Hall Chadwick said.

Passengers stranded

Rona Wall caught a shuttle bus to the Sunshine Coast airport early on Tuesday morning hoping to catch a flight to Rockhampton, after her scheduled Bonza flight from the Gold Coast was cancelled on Monday.

She said she received multiple correspondences from Bonza about a rescheduled flight, which created a lot of confusion.

Two unhappy looking women sitting on a seat.

"I've got a text message that was in my younger daughter's name, and an email, and also [a message] on the app," Ms Wall said.

"All three notifications were for three different flights."

Nicole Morris was due to fly from Melbourne to Rockhampton on Tuesday with Bonza but was told her flight had been cancelled when she arrived at the airport.

"It's crap, I don't know what I'm meant to do," Ms Morris said.

"I've come in and I can't find anyone to talk to — there's nobody here."

Nicole Morris

Bonza said affected passengers had been told they would receive a full refund.

The federal Transport Department has set up a hotline for stranded passengers on the number 1800 069 244, which will operate until 10pm.

'They were told Bonza has finished'

A Sunshine Coast man whose wife works for the airline told the ABC about 20 cabin crew were called into a meeting early on Tuesday morning.

"There were two crews there — they were just basically told that Bonza has finished," he said.

"They've been told that they're not flying until further notice.

"They've all been told that the bottom line is that Bonza will no longer be flying."

He said the news was a blow for staff and the region.

"They're pretty devastated. It's their job. She's been in it from day one. It's a bit of a blow for Maroochydore and the Sunshine Coast," he said.

History of cancellations

After months of delay, Bonza was given the go-ahead to start flying regional routes from the Sunshine Coast in January last year.

It was the first new local airline since Tiger Airways launched 15 years earlier, and its business model aimed to link regional centres often ignored by the larger carriers.

The company launched a base in Melbourne two months later.

Since launching, Bonza has faced criticism for cancelling flights, including mass cancellations over Christmas , and suspending routes .

A spokeswoman for Bonza last week, when the company cut services from the Gold Coast,  said it was working on improving customer service due to passenger complaints.

'Devastating' for regional tourism

Bundaberg Tourism chief executive Katherine Reid said the news was devastating.

"We believe that the Melbourne to Bundaberg route has been one of the strongest performing in the state for Bonza, sitting at an average of 90 per cent capacity," she said.

Ms Reid said that equated to as many as 400 people a week coming from Victoria into the Wide Bay region.

"We know a lot of people have had holidays booked," she said.

"We need to continue working with all levels of government to really attract airline partners into regional areas."

Two boys swim in crystal clear lagoon off Elliot Heads

Call for bailout

Nationals MP Barnaby Joyce said he hoped the airline could "see their way out of" the situation but said the federal government could be doing more to help.

He wanted the government to consider a bailout package.

"Certainly consider it ... on the premise of a better market outcome for all passengers not just helping out one company," he said.

Close up of Robbie Katter

North West Queensland MP Robbie Katter said Bonza's struggles were a symptom of a bigger issue in the industry.

"It's disappointing because we need this competition," the Traegar MP said. 

"The bigger guys will always make it as difficult as possible for airlines to enter the market and destroy the dominance they've got.

"I'll plan to push the government to underwrite these funds so that bush residents aren't left worse off."

'Burning money'

Aviation analyst Geoffrey Thomas, the editor-in-chief of the website Airline Ratings, said he understood the airline's backers, 777 partners, had made changes to the leasing and financing of its aircraft.

He said the budget carrier may have been caught off guard.

777 Partners has been contacted for comment.

a man in a suit smiles at camera

"It's shattering news, particularly for those affected who hold tickets and were going to fly today or tomorrow," Mr Thomas said.

"I think that the problem of Bonza is overseas, with leasing companies, and not the local management, not the business model."

But he said the low profit margin model could be tough in regional Australia, given long distances and relatively low passenger numbers.

"If you need 85 per cent capacity and you only get 70 per cent … then you're burning money," he said.

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    The official corporate site for Tourism Fiji. A place to learn more about our people, our culture and the important work we do to help everyday Fijians. About Us. News from around the business ... EOI Public Relations Agency In Australia Tourism Fiji's Australian team, based in Sydney, is seeking a public relations agency to assist the ...

  16. Tourism NT corporate website

    Tourism NT's corporate website. Tourism NT is a Northern Territory Government statutory authority responsible for promoting the Northern Territory as a must-do, unique holiday destination. ... Tourism NT's Australia-wide brand campaign in market from 13 February to 7 May 2023. The $1.5 million new awareness campaign positions the Northern ...

  17. Supporting South Australia's tourism industry

    Welcome. We are committed to growing our visitor economy to $12.8 billion by 2030. Tourism is an important driver of our state's economy. Much of the economic benefit it brings to the state, flows to regional communities and it has a positive impact on other industries such as agriculture, wine, retail, education, real estate and transport.

  18. Home

    Welcome to Australia's South West - where tourism businesses and industry can stay current on news and events, the latest in trends and research insights, and find information, support and inspiration. ... Find all the trends and data to strengthen your business and marketing decisions. Trends & Insights. Read. Contact Us. Monday - Friday ...

  19. Nielsen data reveals Australia's top travel trends and the brands

    In addition, Nielsen Ad Intel data also shows that the travel and tourism industry spent more than $153 million on advertising in Australia in Q1, 2024 - an increase of 8% from the previous quarter, with TripADeal the biggest spender, followed by Virgin Australia, then the Flight Centre-owned Ignite Travel. Nielsen Ad Intel's Australia ...

  20. Bizarre items left behind at Sydney Airport to be auctioned off

    More than 2500 unclaimed items left behind at Australia's busiest international airport will be auctioned off for charity, including a wedding dress, an electric scooter, and a stash of Star ...

  21. Australia's Qantas probing reports of data breach at loyalty app

    Australia's Qantas Airways said on Wednesday it was investigating issues impacting its frequent flyer application, after media reports suggested there was a data breach allowing users access to ...

  22. Bonza budget airline in administration as flights across the country

    Bonza said affected passengers had been told they would receive a full refund. The federal Transport Department has set up a hotline for stranded passengers on the number 1800 069 244, which will ...