country tourism logo

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Tourism logos

Show off your brand’s personality with a custom tourism logo designed just for you by a professional designer. Need ideas? We’ve collected some amazing examples of tourism logos from our global community of designers. Get inspired and start planning the perfect tourism logo design today.

Want your own tourism logo?

Try our Logomaker today. It's fast, free and oh-so-easy.

Fun and inviting logo for a Tourist Agency

Tourist agency working in the Pacific region.

24 hotels logo

Logo for the hotel app for transit tourists. It combines characters 24 h and symbolizes transition. ***Available for customization and sale. If you are interested, drop me a message.

Logo for sitata

Logo for Hello Rébot

Ré is a french island. Rébot it's a pun... rébot=robot. So I decided to play too! Here is a (friendly) lighthouse-robot, which is going to guide the tourists and help them to find the best places on the island. The color, blue as the sky, the seagull posed on the lighthouse-robot, the playful typo, everything contributes to give a foretaste of holidays.

Stylish studio logo

We offer guided backpacking trips both multi-day backcountry trips as well as day hikes. Our target demographic is 25-60

Logo concept for a walking food tour

I combined the capital building and fork and glass of vine (used them like a buildings) to create city skyline.

Wordmark logo design

Logo design for a kayak related gear brand. Simple wordmark with trident symbol within the text that doubles as an standalone icon.

Crazy Backpackers

Custom Wordmark Design

For a regular client who is expanding his business, here is one unique and fun logo. Branding the kayak fishing adventures for tourism with a word play of jaws and awesome, yielded a cool name and a great custom wordmark design.

Outdoor emblem

An emblem style logo with mountain peaks in the clouds. Unsold. If interested, contact me via 1-to-1 projects.

Logo for "TraveLiaison"

TraveLiaison is Travel brokerage business. Allowing consumers to have more options from experienced travel specialists across the country and compare their offers, they get to deal with real people who have the knowledge and avoid the runaround of online booking engine. As it is related with travel and online booking, I have incorporated suitcase and mouse to relate with online booking for traveling.

K for Kora Journeys

Symbol for Kora Journeys, a luxury travel company that designs high-end travels to exotic destinations.

Bird Logo Design

Tourism logo for Lisbon

A logo design for tourism in Lisbon, Portugal.

Logo for The Greenbrier Beechhouse

Logo for a luxury tree house in a wooded setting on north of Nashville.

Kora Journeys

Luxury travel company that designs high-end travels to exotic destinations.

Huck Finn Floats Again

The fernweh family

Logo for a traveling business, channel and family

logo design

Relatively simple design with the aim of presenting Australia as a tourist destination.

Create a logo for a traver blogger and photographer

Logo concept for travel and cruises

Salty Sheep

A boutique project and development delivery agency, focusing on the Australian and NZ Tourism Sector. We partner with people who are as passionate about excellent tourism experiences as we are, to help them bring their vision to life.

Tripfez Logo

The logo for an online travel agency for Muslim-friendly hotels and tours, pointing on young, hip and affluent travelers. "i" - fez (a Turkish hat).

The Flying Bike Logo Design

Art deco inspired logo design proposal for an electric bike tour company from Asheville, North Carolina. The overall inspiration was taken from an image of a vintage bicycle and decorated with symbols and elements, such as art deco style wings and little bolt symbol places on the bike, so it can connect the name of the company with its activity. We used soft colors such as blue and light brown to communicate the fun and joyful experiences that these bike tours can offer and where you can see and learn about beautiful Asheville and its community. Design available for sale!

Travel Logo

Visit Lake Winni

Freedom Rings

Tour and travel company specializing in RV and boating adventures

Logo for Champernhayes Luxury Holiday Cottages

Create the next logo for KIT

Logo for New Traveling Concept

Logo design for logo for Portuguese Tourist Tour/Lisbon

Transmit the passion of Portuguese history, culture, gastronomy/personal, informal, customizable ... a la carte!

Logo design for a real estate company located in a beautiful Caribbean scenery

A very special logo design project for Carrillo Realty Group for which I had an extended team: the owners of the company that are super creative and gave me the idea of incorporating the key with the building silhouettes and the subtle C shape into the name. The icon is meant to reference the natural beauty of Belize and the amazing Caribbean colors and unique charm. Combined with the “key” element and the elegant, sophisticated serif font, the logo says a lot about the business itself.

Timi’s Tours - Tourism Badge

Some badge designs for Premier Midwest Group Travel Companies! Timi’s Tours Hosts Over 100 Tours Per Year to the United States and many International Locations.

Packing Hacks

Brand new LOGO for Los Angeles Private Tour Company

As the contest holder provides tours of Los Angeles, the idea behind this simple icon was to convey the feeling of zigzagging streets by positioning and linking the letters LA together.

Cave Creek, AZ

Logo for Museo Arqueológico de Zipaquirá

Altitude Bus Co. needs your creative mind and twist!

It started as Gurulist website (gastronomy, travel, tourism, lifestyle) and continued with the expansion of business on zuri.net and winti.net

Log cabin outdoor adventure logo

Line art design for a travel blog

Designed with an unique view and representation of the most famous world monuments, and an horizontal layout to fit the web. The fun wink goes with the hot air balloon carrying the suitcase

Logo design for North Bay Cannabus

Logo design for a cannabis tour bus company.

Logo for a island boutique hotel in the Mediterranean

Clean, elegant and minimalistic design for a small hotel boutique in Sicily, made of just typography and no marks, graphics etc.

Logo for health tourism company

Smart logo for health tourism company offering new smile design in a sunny holiday resort

Nordics Viking Logo

Logo for the touristic portal about Travel, Tours, Nordic Walking, Nordic Skiing, Snowboarding, Fishing and Hunting in the Nordics.

The philosophy is taken from wing combining with the negative space letter J and the color of Saffron makes the brand professional, stand out, timeless, simple, luxury and memorable. 𝑻𝒉𝒊𝒔 𝒊𝒔 𝒂 𝒏𝒐𝒏 𝒘𝒊𝒏𝒏𝒊𝒏𝒈 𝒅𝒆𝒔𝒊𝒈𝒏, 𝒅𝒓𝒐𝒑 𝒎𝒆 𝒂𝒏 𝒊𝒏𝒗𝒊𝒕𝒆 𝒊𝒇 𝒚𝒐𝒖'𝒓𝒆 𝒊𝒏𝒕𝒆𝒓𝒆𝒔𝒕𝒆𝒅 𝒕𝒐 𝒑𝒖𝒓𝒄𝒉𝒂𝒔𝒆 𝒕𝒉𝒊𝒔 𝒘𝒐𝒏𝒅𝒆𝒓𝒇𝒖𝒍 𝒅𝒆𝒔𝒊𝒈𝒏 :)

Vegan Travel Club

Melbourne Audio Tour

logo concept for the River City Bungalow

a bright and colorful design concept for a bungalow, located in San Antonio, Texas.

Ecotrails India

Logo for ILoveAussie

ILoveAussie is Australia's largest souvenir design, manufacturing, and wholesale company. The primary target audience includes tourists and locals alike.

MotoGuides connects travelers with motorcycle adventures and tour guides around the world. Our company is all about travel and adventure and we want to express that in our logo.

Las Vegas Discount Tour Bus

Las Vegas based sightseeing tour company. use open top, open air tour buses.

Logo for backpacker's travelling agency

AVAILABLE FOR SALE

Jews n Arab tour travel

Mascot logo illustration Arabian n jewis

Sharing Cyprus

Company that does tours in Hawaii

This logo needed to look very "Let's do stuff!" as it is for a tour company in Hawaii. A surfing board and waves show some of the things you can do while there...

Logo proposition for party provider located in Cyprus

Logo concept for a hospitality group

A simple, modern logo representing an abstract bee.

Surf City: Main Street LBI

Create a logo for the Surf City Business Cooperative, which is tasked with promoting and stimulating tourism and commerce in Surf City, NJ on Long Beach Island.

Zur Eintracht

Austrian restaurant in Switzerland.

Logo for Wi-Fi provider

The company is based in Italy and provides a gadget for tourists that gives them access to Wi-Fi on the go. The CH asked for a clean, flat and friendly logo. They didn't have yet a precise idea on how the logo should look and trusted us on creating original ideas. I decided to go for visualising the company name - Surf Around, in such a way that the waves would create a Wi-Fi symbol. I decided that the logo should be circle-shaped in order to create the friendliness that the CH asked for. Negative Spacing helped to make the logo clean and simple.

Fun to operator logo

Fun logo design for dutch segway tour operator

Bay of Islands Cruisers

Tourism Cruisers brand

Logo for Australia tourism

Hopkins RV Park

Logo for Hopkins RV Park in East Texas

Secret Places Travel

Logo for travel agency that specializes in luxury travel and destinations

Logo for Banff Canada

Canadian top tourist attraction - Banff (Alberta province) needed a simple, clean and memorable logo that would look stylish on their clothing garments (athletic wear, sweaters, T-shirts, etc.)

Strasbus Logo

Société de transport basée à Strasbourg

Logo concept for a travel agency

A charming logo depicting a blue crab escaping the everyday. The goal was to design a simple and fun logo that people can relate to.

Luxury travel guide

The requirement was to create a logo that is both luxurious and playful. The circle of pebbles with a starfish looks inviting and gives the logo a nice beach/ vacation vibe without looking too childish.

Logo design for Voupara Tour Company

Logo concept for hotel/residential complex

A modern, fun logo for a hotel/residence complex located near the river and sea.

BanderasBay Logo design

Web site to promote best restaurants, attractions, tours, accommodations & events. Each of which will be vetted by locals to be the best & most unique options.

Chancletas beach logo

solodayhiker

The Airventure

Business providing travel tips and advice to companies and individuals looking to improve their travel experiences while spending less money and reducing their impact on the environment.

Mighty Safari

Majestic African leisure ambassador

Logo entry for JoJunie Tour

Outdoor Aussie Adventure logo

Unique logo with hidden Australian silhouette for tourist business in Australia.

City Brew Tours

Side view of the van with beer glasses on top and city skyline reflected on windows.

Grand Canyon Guide Logo

This design is available. Please contact me for details. Realistic, yet simple, design. I took a real pleasure to do this logo.

Seek Dry Goods

Our customer is passionate about the following: Hiking, climbing, biking, trail running, camping, mountaineering, skiing, snowboarding, snow shoeing, kayaking, paddle boarding, travel, yoga, surfing, rafting, canoeing and any other outdoor adventure... We offer casual lifestyle products to bring their love for adventure to everyday life. Our line will initially consist of graphic tee's, hats, fleece for men, women and kids and expand to a complete lifestyle offering over time. Our customers are of all ages and consist of everyone from the full time outdoor enthusiasts to the weekend warriors to the casual hiker.

Earth's Ends

Logo for a round the world motorbike trip website

Logo for manual bracelet brands

The logo is inspired by the crossover of strings in a bracelet, which crisscrosses into an N of the product name.

Big Adventure!

Logo for adventure nature park

Tung Logo design and Visual Identity

Pop rock band logo design and visual identity

Create the next logo for EcoTraining

free for sale

Duke's Clothing

We are a clothing store in Kanab Utah with brands like LEVIS, VANS, BILLABONG, ROXY, TEVA, DC, SKECHERS, COLUMBIA, QUICKSILVER in a small town. Tourist and americans traveling to go to Zions or Bryce national parks are our target audience. Too big to be a boutique too small to ne a department store. We carry clothing, footwear and accessories for men, women, juniors and kids

It is a company from Cadiz, Spain, that offers a digital platform dedicated to the offer of accommodation to individuals and tourists through which the hosts can advertise and contract the rental of their properties with their guests; Hosts and guests can rate each other as a reference for future users.

logo for 6 degrees, a luxury travel company

6 Degrees is a high-end, exclusive global travel company

Lion Africa Tsonga Culture

online cultural, heritage and ethnic tourism. An memorable, modern logo with combination of letter P and location icon. Good for adventure and tourism industry.

Tourism logos not a good fit? Try something else:

It all starts with a tourism logo.

Whether you're brand new or on brand two (or three!), we've got a solution that'll suit your business and elevate your branding.

Free Logomaker

Create your tourism logo design in minutes. It's fast, free and oh-so-easy. The perfect way to get started, or use it as inspiration for our designers to level up your branding.

Run a logo contest

Take your branding further. Get dozens of professional, custom tourism logo options from our community of freelance designers, and experience next-level creative direction.

What makes a good tourism logo?

A great logo shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. Logos communicate all of that through color, shape and other design elements. Learn how to make your tourism logo tell your brand’s story.

Types of logos There are 7 different types of logos. They’re all a combination of image and typography, but each gives your brand a distinct feel... Keep reading

Logo colors Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers... Keep reading

Logo shapes The shape of your logo can tell customers if your company is friendly or serious, scientific or artistic, traditional or cutting edge... Keep reading

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Brands of the Land-Travel & Tourism Logos

16th sep 09.

Ever wondered if your country has a logo? Aside from national flags or state emblems, every nations tourist board has employed branding tacticts to entice new visitors to their land. Here’s a collection of logos you may see next time you’re planning a holiday…

After seeing these, which country would you most and least like to visit?

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Tourism Logos

The world's best tourism logos. be inspired by beautiful tourism logos.

Every business needs a great logo. If you're looking for the perfect Tourism logo, then DesignCrowd's global community of designers can help. Looking for inspiration? Check out these amazing Tourism logos designed on DesignCrowd. Get your stunning Tourism logo now.

How do I get my perfect Tourism logo?

Start a logo contest.

Leverage the power of the crowd. Tell us what you need and receive an array of Tourism logo designs from designers across the globe within hours. Simply choose the logo you like best.

Work with one designer

Get personal with one of our talented designers. Browse designers from around the world to find the perfect fit. Work directly to create a Tourism logo you'll love.

Create your own logo

Looking for the DIY Tourism logo option? Try BrandCrowd's Logo Maker - Find the perfect Tourism logo and easily edit the colors, fonts and layout.

Make your own tourism design

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Tourism signage designs, tourism flyer designs, tourism poster designs, tourism business card designs, tourism web designs, tourism t-shirt designs, server not responding.

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What makes a good Tourism logo?

Not all Tourism logos are created equal. Choosing the right logo type for your business is one of the keys to creating a great Tourism logo. There's an array of logo types and what you choose depends on the emotions and message you want your logo to evoke. Logos with just text or simple letters can convey professionalism or luxury, whereas a Tourism logo with just an icon can be more jovial and exciting - maybe your logo should have both? This is a critical decision in the logo design process.

Ever considered why some companies use specific colors in the Tourism logo? Or why some businesses have certain colors in their branding? Color theory and psychology is the science of eliciting emotions and feelings via the use of color. Knowing what colors trigger different reactions from consumers can help a company create the perfect Tourism logo for their business. It definitely pays to choose the right colors for your Tourism logo. Want to be seen as a dependable, trustworthy brand or maybe you want to be sporty and active. Choosing the right colors for your logo is the key to getting the message right.

Shapes & Patterns

Just like colors, shapes can influence a person's emotions. The psychology of shapes has a key role in creating a great Tourism logo. We're not just talking about squares, circles and triangles here, but the geometric patterns that make up your Tourism logo. Sharp corners and straight lines are aligned with discipline and strength, whereas softer curves, ovals and ellipses can convey a sense of eternity, mystery or magic. There's more shapes to consider as part of your logo - natural shapes like leaves, complex shapes like spirals or even abstract patterns. Getting the balance right will help you get the perfect Tourism logo for your brand.

• Featured Logos
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Country Tourist Logos - My top 10

• australia logo
• bahamas logo
• bosnia hercegovina logo
• bulgaria logo
• country logo
• country tourist logo
• country visual identity
• cyprus logo
• france logo
• greece logo
• hong kong logo

A few days ago I've posted a blog about the Romanian tourist brand . I wasnt able to fully appreciate it because of the controversial leaf design element. I still can't. But i did look over the fence into other countrys' backyard and see what they've come up with in terms of national tourism branding.

When it comes to designing a logo for a country the combination of color, shape, arrangement and typography need to be just right in order to transmit something about that country's heritage, culture, history, geography or people. From the variety of directions, the branding team need to put their finger on the one element that could identify that country and push it forward, making it recognizible and desirable for tourists.

Here is my top ten country tourist logos. Feel free to make your own search and state your preferences and we'll add your favourite country logos to this post.

Hong Kong logo. I know it's not a country. It's not just a city though. I think they've put it very well here. It's an entire world. I love the symbol and i think that is the best branding program for a place done so far.

Bulgaria logo. If you love travel TV shows as much as i do you'd know that Bulgaria has become the number one tourist destination for british people. Sink in the sun on the golden sands... just lovely. And their country logo says exacly that. Beautifully executed.

Australia logo. It's about cangaroos right? You just can't miss it. I love the typography, the colors and the way the sun rises and sets from beyond that cangaroo.

Egypt logo. A simply amazing work on the typography and colors. It's like looking at handwriting on an antient papyrus.

Bahams logo. Excelent use of color and geography element. It's about islands and it's about diversity and color.

Bosnia Hercegovina logo. Sea, sun and mountains... The elements come beautifully together and the colors are vivid and strong. You'd love to go there just by looking at their logo.

France logo. Surprisingly, they didnt use the "common place" element of Le Tour Eiffel to brand their country. France it's much more than that. And the logo it's just an invitation to discover it. Rendez-vous is a world known phrase isn't it.

Spain logo. Passion and character... you see it at the first glance. Excellent logo design.

Cyprus logo. Good composition. The elements are strong and you can't miss the story behind them. It's like contemplating and old greek vessel. Even if their history goes along Greece's, Cyprus has it's own distinctive mark.

Greece logo. Beautiful colors and composition. Makes you think about the wonderful scenary and landscapes Greece has to offer. Hot spirited people too... you see that just by looking at the sea element.

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List of Tourism Logos And Slogans of Every Country in the World

Slogan plays a significant role in motivating the potential tourist and travellers to plan a visit. While we may have grown used to our memorable catchphrase, other countries have their unique slogans. Now check out the world map with countries and their slogans. Which one of these catchy phrases and logos do you think is the best?

Northern Africa

Morocco – Much mor

Western Africa

Central Africa

East africa.

Kenya – Magical Kenya

South Africa

Northern Europe

Western Europe

Eastern Europe

Southern Europe

Albania – Go your own way!

Northern America

Central America

South America

Central Asia

Western Asia

Southeast Asia

Micronesia – Experience the warmth

Australia – There’s NOTHING like Australia

Which country’s tourism logo and slogan that captures your attention? Leave us your thoughts on the comment sections below. Head over to Jobstore.com and unveil your next job opportunity.

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Tourism Logos + Free Logo Maker

"Tourism" covers a relatively broad range of businesses, so you should use your specialty, whether a tourism destination, a tourism office, or a travel agent, as inspiration for your tourism logo. Combine your travel-inspired icon with bright colors for a great logo! Check out our collection below for ideas, or use our free tourism logo maker .

Create a Free Logo

Enter your brand or company name to get started.

Tourism Logo Ideas:

Travel Logos

What is tourism branding?

Tourism branding is the name, logo, customer experiences, tone of voice, and industry associations that are related to your business. Branding is how you build recognition and a reputation for your business.

What can I use as a tourism icon?

Your tourism icon will depend on your niche or how you want your customers to feel when they see your logo or think about your business or traveling. There is a wide range of tourism logo images you can use, from suitcases to exotic locations, so have a look at our collection of examples or use our free logo maker for inspiration.

Where can I find tourism logo ideas?

• Go through your business plan and brand message for design ideas.
• Research your top competitors' logos.
• Consider why you are starting this particular business. Is there an interesting story you can use for inspiration?
• Look at online logo makers for ideas.
• Ask potential customers what they'd like to see in a logo.
• Think about how you can stand out from the competition.

How do I create the best tourism logo design?

• Think about what your business means to you and what you want to achieve.
• Review your business plan for key ideas.
• Keep competitors' logos in mind so that your logo will be different.
• Use a logo maker to experiment with colors, icons, and fonts.
• Research the meaning behind your chosen colors and fonts to ensure they convey your brand message.
• Design a few options and show them to family and friends for feedback.
• Use the feedback to tweak and download the best design.

What should I include in my travel and tourism logo?

There are no set rules when designing a travel tourism logo. You can include images of the globe and/or planes for a world tourism logo, or you can focus on your niche, whether that's travel to specific locations, family tours, or simply a tourism office in a city. You can include dark colors for a professional look, or lighter colors to attract attention and convey fun and excitement.

Where can I download a tourism logo in PNG format?

You can design, edit, and download a logo for a tourism company in PNG format for free with Zarla's logo maker. It also allows you to download a tourism logo in vector format for free.

What colors are tourism logos?

The vast majority of tourism logos use red, green, blue, and yellow in their logos, as these are bright colors that attract attention and convey happiness and joy.

Where can I download a tourism logo design for free?

You can use Zarla's logo maker to design and edit a tourism logo for free. Click on "Edit" below one of our examples to get started.

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Tourism Logos

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Outdoor Mountain Tourism

Blue Paris Tourism

Mountain Trek Tourism

Tourism United Kingdom Flag

Australia Kangaroo Wildlife Tourism

Syria Map Tourism

Turkmenistan Map Tourism

Australia Landmark Tourism

Colombia Map Tourism

Tourism Chad Map

Travel Location Tourism

Tourism Travel Agency

Albania Map Tourism

Qatar Map Tourism

Macedonia Map Tourism

Travel Plane Tourism

Travel Tourism Resort

Travel Beach Tourism

Serbia Tourism Map

Nepal Map Tourism

Vatican Map Tourism

Gabon Map Tourism

Tourism Travel Pin

Mountain Road Tourism

Tourism Cruise Grenada

Plane Travel Tourism

Fly Airplane Tourism

Island Beach Tourism

Tourism Travel Airplane

Nicaragua Flag Tourism

Sunset Summer Tourism

Santorini Tourism Stewardess

Travel Tourism Vacation

Airplane Travel Tourism

Tourism Bus Travel

Florida Map Tourism

Camera Bridge Tourism

Boat Mountain Tourism

Tourism Beach Travel

Beach Tourism Island

Travel Airplane Tourism

Japanese Temple Tourism

Travel Yacht Tourism

Bus Travel Tourism

Travel Bus Tourism

Cultural Mausoleum Tourism

Travel Compass Tourism

Location Pin Tourism

Ship Travel Tourism

Travel Tourism Agency

Tourism Paradise Location

Travel Pin Tourism

Beach Island Tourism

Outdoor Adventure Tourism

Tourism Bus Vehicle

Greece Flag Tourism

Bangladesh Map Tourism

Palau Tourism Map

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1 - 64 of 5779 tourism logo designs

Adventure awaits! There’s lots of tourism-inspired logos on BrandCrowd’s Tourism logo maker . Browse its database for a daily dose of inspiration. Get adventure -inspired symbols and images such as the world, airplanes, holidays, beaches, vacations , trees, seas, sunsets, etc. Choose a suitable template and customize it further. Make it more uniquely specific to your brand identity by carefully selecting a different color, typeface, layout, outline, shape, icon, and emblem. And what more, anyone can do it simply because BrandCrowd is a beginner friendly tool for non-designers and starting business owners. 

So what are you waiting for? Hop on the platform and experience its goodness first hand. Design a wonderful tourism logo that your customers will find a thrill to see. Expect thousands of logo ideas and logo designs carefully created and curated for brands like you, where logos take center stage. Lure more customers and viewers to your brand by designing an appealing but inexpensive logo right on BrandCrowd’s tourism logo maker.

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Making Your Tourism Logo Is Easy With BrandCrowd Logo Maker

Create a professional tourism logo in minutes with our free tourism logo maker. Brandcrowd logo maker is easy to use and allows you full customization to get the tourism logo you want!

Pick A tourism Logo

Pick one of the tourism logos on this page or update your search.

Customize Your tourism Logo

Change colours, fonts, add a tagline… Our tourism logo maker is 100% customizable and easy to use.

Download Your tourism Logo!

Download your tourism logo and start sharing it with the world!

Enter any keyword and we will start making logos for you

How do i make a tourism logo with brandcrowd.

Creating your tourism logo easy with BrandCrowd. Just follow these steps and you'll have a tourism logo ready to share with the world in minutes.

1. Start searching:

To find tourism logos relevant to your business enter your business name - We'll automatically show you tourism logos related to your business. You can browse the logos and choose one you love.

2. Refine your search:

If you can't find the perfect tourism logo, you can refine your search by entering related keywords. We'll show you more logos related to your search.

3. Create a tourism logo shortlist

To make life easier you can "shortlist" logos that you like. Simply click the heart symbol and we'll add the tourism logos to your shortlist.

4. Edit your tourism logo

Once you've found a tourism logo that you love, you can customize the logo colors, fonts and layout. You can even add more embellishments with shapes.

5. Preview your tourism logo

When you're done editing you can easily preview your logo on apparal, signage and more to see how it looks in real life.

6. Download your tourism logo

Once you're done customizing, you can download your tourism logo - you'll get access to all the logo files you need, instantly

What elements make a beautiful tourism logo?

It's easy to create a tourism logo with BrandCrowd's logo maker - but making sure you get these design elements right will ensure your logo is perfect. Your tourism logo should represent your brand, help people remember you and provide insight into your services. Choosing the right colors, layout, fonts and shapes are key to making sure your tourism logo rises above competitors.

There's an array of different logo types to choose from. Does your tourism logo need an icon or just text? Should it have a combination of both? Find out more

Logo colors

Want to convey trustworthiness? Want to appear fun and outgoing? Choosing the right colors for your tourism logo makes all the difference. Find out more

In the same way colors can convey meaning, so too can fonts and typography. Need a serious tourism logo or maybe something more gentle? Make sure to choose your fonts wisely. Find out more

Frequently asked questions

Creating that perfect tourism logo with BrandCrowd is easy - but just in case, here's some FAQs to help you get started.

What is the BrandCrowd tourism logo maker?

Do i get a transparent version of my tourism logo, what layout works best for tourism logos, what text should i choose for my tourism logo, how do i find the right tourism logo, how do i add a tagline to my tourism logo, can i download my tourism logo instantly, do i get my tourism logo in vector format.

Intriguing maps show the wild fonts used in tourism logos

Is that Papyrus, Hawaii?

Making travel plans for 2024? One thing you might not pay much attention to is the font used in the tourism logo for the state or country you might visit. But unconsciously, the type chosen to promote a destination can have an impact on how we think of it. And it can reveal how the place sees itself, or how it wants us to see it.

While some country tourism board logos change with times, fashions or target outbound markets, some have proved to be remarkably enduring. Turespaña, the Spanish tourism board, has used the vibrant Sol de Miró logo created by the artist Joan Miró for 40 years, since 1983. Now, thanks to a trend on Reddit, we have maps that allow us to travel the world virtually and compare the typographical choices of different tourism  boards.

Fonts that countries use in their tourism board logos from r/MapPorn

The map above, shared by humanasteroid , compares the fonts used in the logos of European tourism boards. These range from the unique hand-drawn lettering of that successful Spain logo (Miró actually reused the lettering from the poster he painted for the 1982 FIFA World Cup) to some unconventional variations in height in Lithuania. 

The lettering in the Italian logo is almost as vibrant and expressive as that of Spain, while Greece draws on its classical history with an elegant, stately all-caps serif. Many of the fonts chosen by northern and western European tourism boards look starkly reserved in comparison to those in the east and south. Modern, minimalist, they allow colour and the message itself to do the work.

"Austria didn’t know you could change the default font," one person suggested on Reddit, while somebody thinks Romania's font looks appropriate for a juice brand. And the Belarus logo is unnerving people people with its chiller vibes.

A Cool Guide To Fonts That Each State Uses In Their Tourism Board Logos from r/coolguides

Outside of Europe, the map above gives the same treatment to US state tourism logos. Intriguingly the range of different types of font used is just as varied as across Europe. While many states go for clean sans serifs, several have script fonts, including the wild Wyoming and South Dakota logos, which look like autographs, and the rather excellent new Ohio logo.

There are several novel ideas for 'O's. Wisconsin uses the shape of the state itself, Illinois goes for a map location icon and Iowa's 'O' is, er, an empty parentheses. Perhaps as we might expect, Mississippi and Louisiana have the most elaborate choices of font, and California's choice also seems quite representative. 

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But Hawaii, is that a modified Papyrus font we see? you must have really liked Avatar. Alaska's logo also looks like it might have been taken from a film poster with its gradient colouring (someone's more uncharitably compared it to Windows 98 clip art). And the map raises plenty of other questions. Why does Utah read 'Litah'? Why did Minnesota go for all-caps apart from the 'e'? And why does Pennsylvania look like a dairy brand?

So, I did a map of all the "Country tourism brands", Its more an interesting map rather than a map porn. from r/MapPorn

Now I'd like to see similar maps for the whole word. The nearest thing I can recall is the series of maps above, which were shared on Reddit a few years back. They don't isolate the fonts but focus on the entire tourism logo (use the arrows to browse the maps). For more cartographic gems, see the map of monsters from around the world. 

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Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.

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The best tourist board logos

Tourist boards play an important role in attracting travelers to discover a destination. They strive to capture the attention of tourists with creative campaigns touting the latest festivals, bars, or collaborations with famous personalities. This visual symbol should reflect the essence of the destination and be modern. Such logos can be found on a variety of promotional materials, from ordinary pens and USB drives to eye-catching T-shirts and wall posters.

Some logos capture the spirit of the era in which they were created. They may convey the atmosphere of a particular decade, such as the 1980s, and may or may not age well. Conversely, some logos have enduring appeal, such as the New York and Rotterdam logos. They have stood the test of time and continue to attract tourists year after year.

The criteria for selecting successful tourist board logos are individuality, reflecting the unique qualities of the destination, originality, and versatility of design. Such logos should look equally effective both on small souvenirs, such as key chains and on large billboards. The talent of developers can be different: in order for a logo to be effective, it does not necessarily have to be created by designers of the highest class. A well-designed logo serves as both an invitation and a brand ambassador, setting the stage for an unforgettable travel experience.

Belize Tourist Board

Belize’s national branding, designed by Studio MPLS, presents a unique space through the creative use of color and typography. The design features a vibrant rainbow color scheme and details inspired by the nature that draw tourists to this country. Of note is the unique use of curved serifs at the top of each letter, as well as the distinctive slant in the first stroke of the letter “e.” These rounded design elements are not random but reflect the natural curves often found in the wildlife and cultural elements of Belize.

This nature-inspired aesthetic is further developed by the logo’s depiction of a toucan on the letter “z.” This choice is not just decorative; it gives the word a distinctive character without affecting legibility. Like its Colombian counterpart, Belize’s logo features interchangeable icons of different regions, each of which corresponds to a specific color palette. For example, the lighthouse symbolizes the central coast, and the tropical fish symbolizes the reef.

The text of the logo is slightly aged, which is noticeable by the small veins that show through the background. This touch gives the logo a rustic, almost weather-beaten look, consonant with the eco and adventure tourism for which Belize is famous. These subtleties point to a design philosophy aimed at embodying the country’s natural bounty. It conveys the rugged, uncluttered beauty often associated with Belize’s diverse ecosystems – from jungle to rainforest.

Various aspects of Belizean culture and natural landscapes were incorporated into the corporate identity. The logo doesn’t just function as a visual identifier but also succinctly communicates what Belize is all about – a paradise for nature lovers and adventurers.

Brand Colombia

Revamping the image of a country plagued by political problems is a challenge, but Brand Colombia seems to have solved it through design. Launched in 2012, the campaign focused on tourism and business. The logo came from a collaboration between Colombian companies Sancho BBDO and Señor López, with JWT acting as advertising partner.

Claudia Hoyos of Marca País Colombia says the country’s rich diversity is its main strength. This diversity encompasses regions, cultures, accents, dialects, weather patterns, etc. This concept is reflected in the many color variations of the logo. For example, the color purple symbolizes Colombia’s rich flora, particularly its national flower, the orchid. Different regions and cultural themes are reflected in simple geometric shapes, such as drums, denoting the country’s musical heritage.

The decision to shorten Colombia to “CO” in the logo has a dual purpose. Not only does it save space, but it also uses the universally recognized ISO country code for Colombia. It should be noted that this choice has generated different opinions. Skift, a portal specializing in the tourism industry, expressed concern that the new style looks disjointed and unfocused.

The Brand Colombia initiative has successfully tried to reflect the country’s versatility through design. The logo is a colorful canvas that reflects the country’s rich cultural, geographic, and environmental diversity.

City of Rotterdam (Holland)

The vivid image of a river crossing the letter “R” in Rotterdam’s logo is a striking visual embodiment of the city’s geographic and cultural connection to water. First appearing in 1999, the logo has remained unchanged despite periodic calls for its replacement, such as in 2017 when politician Sven de Langen advocated a return to the city’s original coat of arms and its motto, “Strong through struggle.” Modern design enthusiasts welcomed the choice to keep the logo.

The colors and placement of the logo visually reflect a thoughtful balance. A drop shadow, rendered in the same dark blue hue as the depicted water, is added to the lettering, adding depth to the flat, two-dimensional logo. This design decision accentuates the green color of the “R,” making it more prominent.

In addition to aesthetics, the theme of water has practical significance for Rotterdam. The city is home to Europe’s largest port, so water resources play a vital role in its economic prosperity. It is a bustling trading center, providing an exchange between different world markets.

But it’s not just about commerce. Rotterdam is part of a nation deeply committed to environmental sustainability. Among its many environmental initiatives is a self-sufficient floating farm that houses a herd of dairy cows and has attracted international press attention. The city is also the subject of the Rotterdam Water Cities exhibition, organized jointly by the Nieuwe Instituut and architecture firm NLÉ. All these endeavors emphasize the crucial role of water in the lives of the city’s citizens.

In contrast to mere artistic whimsy, placing the logo’s lettering inside the image of the river rather than above it sends a clear message: water is inextricably linked to the economic, ecological, and social fabric of the city.

Experience Bengal (India)

The emblem of Bengal is distinguished from other state and regional emblems, including that of Belize, by its bright splash of color. Despite their geographical distance, the two states may share some aesthetic similarities, but the Bengal emblem has special nuances that set it apart. The logo uses a multi-color palette reminiscent of a color wheel and is designed to reflect the vibrant culture and natural beauty of the Indian state. Each letter in the logo contains a spectrum of fragmented colors, which gives the design a dynamic feel.

The physical structure of the letters in the Bengal logo also demonstrates creative ingenuity. The downward arcs of the letters “n,” “a,” and “l” deviate from the base line, adding visual interest and turning a monotonous straight line into an interesting element. This deviation adds an innovative character, elevating the overall composition.

The choice of vibrant and fragmented colors reflects the kaleidoscope of landscapes and cultural features of West Bengal in the best possible way. A variety of natural elements are found in this state, from the reddish soil to the striking contrast between tea plantations and the grandeur of the Himalayas. West Bengal boasts a unique weaving art, evidenced by traditional saris, and a rich art history, including the Bengal School of Art in the early 1900s and the ancient Patachitra style of painting.

The Bengal logo is more than just an eye-catching emblem; it embodies the multifaceted richness of the state’s culture, history, and natural beauty.

New York Board of Tourism (USA)

Milton Glaser’s iconic New York City design represents a unique case of a logo becoming a cultural emblem, going beyond traditional logo requirements. The design doesn’t explicitly feature the city, its skyline, or even the widely recognized nickname “The Big Apple.” Instead, it focuses on the emotional connection encapsulated in a simple red heart. The design, created in red pencil in 1976, has become so iconic that the original sketch is kept at the Museum of Modern Art in New York. The American Typewriter font with rounded serifs gives the logo a casual tone appropriate for a city known for its hustle and bustle and vitality.

After the tragic events of September 11, the logo underwent a subtle but poignant transformation. Glazer adapted the design to include the phrase “I [heart] NY more than ever,” accompanied by a subtle scorched spot on one side of the heart. This altered design serves as a powerful reminder of New York City’s resilience and is on display at the 9/11 Memorial and Museum.

After Glazer’s death in 2020, the logo underwent another change. This time, Graham Clifford Design took on the task. The result was the “We [heart] NY” logo, which was criticized for its 3D heart and thick sans-serif font. Many felt it was a departure from Glazer’s timeless simplicity. The update lacked the straightforward elegance and emotional resonance that made the original design a worldwide phenomenon.

PROMPERU (Peru)

This South American country, known for its rich archaeological history, is home to iconic sites such as Machu Picchu, the mysterious Nazca Lines, the circular Inca terraces of Moray, and the Temple of the Sun in Cusco. In this context, the choice of a hand-drawn wordmark as the country’s tourism logo, in use since 2011, seems fitting. Created by Futurebrand, the logo focuses on both tourism and commerce. A striking design element is the circular pattern on the letter “P,” which evokes images of fossils or even the curve of a clay pot, hinting at the country’s ancient and creative spirit.

While the country also draws attention to its burgeoning culinary scene, known for dishes such as ceviche and pisco, it is understandable that these elements are missing from the logo. Such elements can cause difficulties, especially when it comes to different dietary preferences, such as veganism. Sticking to an archaeological theme provides a unified and iconic representation that aligns well with the country’s global reputation.

Emphasizing archaeology in a logo is particularly appropriate as it not only resonates with the country’s historical aura but also has universal appeal.

Tourism Fiji

Fiji’s newly updated logo is strikingly different from the 2013 version, which was characterized by an overly simple and easily forgettable design and an uninteresting tagline. The updated design, developed by Australian creative agency Host/Havas, differs significantly from the previous one as it incorporates elements of Fijian culture. The traditional patterns of masi cloth, an indigenous Fijian textile, are repeated on the new logo. Each motif on the logo represents a unique aspect of the Fijian social structure, be it a village, a family, or an entire community.

Another distinctive feature is the color palette chosen. The deep and rich shade of Prussian blue sets the logo apart from the many blue colors commonly used in tourism branding. The color adds aesthetic value to the logo, infusing it with depth and richness, setting it apart from its many counterparts in the travel industry. The author of these visually appealing designs is Vathi Maraiwai Talavutu, a renowned artist from the Masi tribe.

In 2012, Fiji Airways, the national airline, made a similar cultural shift by dropping its former name, Air Pacific. As part of this rebranding, another Masi artist, Makereta Matmosi, was commissioned to incorporate local art into the company’s corporate identity. These endeavors go beyond mere aesthetic choices; they are a tribute to the rich cultural fabric of Fiji. Incorporating the work of local artists into the national airline and airline logos has a dual purpose: brand differentiation. relevance.

Turespaña (Spain)

The Turespaña logo is an intriguing example of brand identity created in a specific cultural and temporal context. Created in 1983 in Spain, the logo was inspired by the talent of renowned artist Joan Miró. This choice emphasizes the country’s rich artistic heritage, which includes such luminaries as Picasso, Velázquez, and Dalí. Art tourism is an important part of Spain’s appeal, and Miro’s involvement has given it an added level of prestige.

Although health problems prevented Miró from creating an entirely new design, he chose the collage method, combining elements of his previous works. The result was the 1984 Sun Miro design, which is still in use today. The design uses the red and yellow hues of the Spanish flag to link it to the national identity. The sun symbol echoes Spain’s Mediterranean climate, adding another layer of significance.

The sun and star elements were taken from a previous poster created for an art museum in France. This reuse of elements adds another layer of international artistic recycling, so to speak, to the brand story.

While some may argue that the aesthetics of the logo are rooted in the era of its creation, its historical and artistic weight cannot be ignored. The choice of a leading artist to create a national tourism logo is a testament to Spain’s appreciation of art as part of its global image.

6 years to the Global Goals – here's how tourism can help get us there

Inclusive governance and community engagement in tourism planning and management can aid sustainable development goals. Image:  Unsplash/D Jonez

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Zurab Pololikashvili

.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved .chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} with our crowdsourced digital platform to deliver impact at scale

• Tourism is a significant economic force that has returned close to pre-pandemic figures, with 1.3 billion international travellers and tourism exports valued at approximately $1.6 trillion in 2023.
• The tourism sector must adopt sustainable practices in response to climate change, biodiversity loss and pollution.
• Inclusive governance and community engagement in tourism planning and management are key to ensuring the sector’s support to local identity, rights and well-being.

With mounting challenges to our societies – conflict, geopolitical tension, climate change and rising inequality – we should look to the 17 Sustainable Development Goals (SDGs) and their promise of a shared blueprint for peace, prosperity, people and planet by 2030. However, as UN Secretary General Antonio Guterres reminds us , “that promise is in peril” with the impact of the COVID-19 pandemic having stalled three decades of steady progress.

Tourism can help deliver a better future, and with less than six years to go, it must unleash its full power to achieve this.

Have you read?

Turning tourism into development: mitigating risks and leveraging heritage assets, what is travel and tourism’s role in future global prosperity, how travel and tourism can reach net zero, tourism’s economic boon.

International tourists reached 88% of pre-pandemic levels in 2023. Around 1.3 billion tourists travelled internationally, with total tourism exports of $1.6 trillion, almost 95% of the $1.7 trillion recorded pre-pandemic. Preliminary estimates indicate that tourism's direct gross domestic product (GDP) reached $3.3 trillion, the same as 2019, as per our World Tourism Barometer .

Yet, persisting inflation, high interest rates, volatile oil prices and disruptions to trade could impact the pace of recovery. Uncertainty derived from ongoing Russian aggression against Ukraine, the Israel-Hamas conflict and growing tensions in the Middle East, alongside other mounting geopolitical tensions, may also weigh on traveller confidence.

Results from the World Economic Forum’s latest Travel & Tourism Development Index reflect the impact of some of these challenges on the sector’s recovery and travel and tourism’s potential to address many of the world’s growing environmental, social and economic problems.

Therefore, as the sector returns, it remains our responsibility to ensure that this is a sustainable, inclusive and resilient recovery.

The climate imperative

Climate change, pollution and biodiversity loss are making extreme weather events increasingly challenging for destinations and communities worldwide. The tourism sector is simultaneously highly vulnerable to climate change and a contributor to harmful greenhouse gas emissions.

Accelerating climate action in tourism is critical for the sector’s and host communities’ resilience. We are taking responsibility but more needs to be done to reduce plastics, curb food waste, protect and restore biodiversity, and reduce emissions as the demand for travel grows.

The framework proposed by the Glasgow Declaration on Climate Action in Tourism is catalyzing the development and implementation of climate action plans, guided by and aligned to five pathways (measure, decarbonize, regenerate, collaborate and finance). It’s a clear plan to enable the transition towards low carbon and regenerative tourism operations for resilience. Over 850 signatories from 90 countries are involved in innovating solutions, creating resources and connecting across supply chains, destinations and communities.

Leaving no-one behind

Tourism can be a powerful tool to fight inequality, within and between countries but only so long as we also address diversity, equity and inclusion in the sector, provide decent jobs and ensure respect for host communities and shared benefits.

One good example of tourism’s potential to progress shared prosperity is Rwanda’s Tourism Revenue Sharing Programme . Initiated in 2005 and revised in 2022, it aligns conservation efforts with community development. The programme designates a portion of National Parks revenues to ensure that local communities benefit directly from conservation and tourism activities. Initially set at 5%, the share of total revenue now stands at 10% .

Travel & Tourism Development Index 2024

New tools, jobs and values

Technology, ease of travel and the pandemic have all accelerated changes in how we work. Again, as we progress, we have a duty to ensure we are leaving nobody behind. Education and skills are vital to progressing equality, growth and opportunities for all, making them a cornerstone of the SDGs. However, tourism businesses face a labour shortage to cope with travel demand. We must make tourism more attractive to young people so they see it as a valued career path.

We also need to support micro-, small- and medium-sized enterprises (MSMEs), which make up around 80% of all tourism businesses worldwide and up to 98% in some Group of 20 (G20) economies. While each country’s challenges are different, digitization, market access, marketing and skill gaps are key areas we should address with targeted policies for MSMEs and entrepreneurship.

Measuring impact

Sustainable tourism is only possible if we can properly measure the sector’s impact and progress in three dimensions: economic, social and environmental.

Last March, the UN adopted a new global standard to measure the sustainability of tourism (MST) – economic, social and environmental. Developed under the leadership of UN Tourism and endorsed by all 193 UN member states, the MST statistical framework provides the common language (agreed definitions, tables and indicators) for producing harmonized data on key economic, social and environmental aspects of tourism.

Countries and other stakeholders now have the foundation to produce trustworthy, comparable data for steering the sector towards its full potential. And indeed, over 30 countries and subnational regions have already implemented the flexible MST framework, focusing on the data most relevant to their sustainability efforts.

Centring community wellbeing

Increasingly, communities worldwide demand a tourism sector that respects their identity, rights and wellbeing.

Transforming the sector requires rethinking governance as more holistic with a whole-government approach, multi-level coordination between national and local policies and strong public-private-community partnerships. Listening and engaging residents in tourism planning and management is at the core of the sector’s future.

Take Barcelona as an example. Here, e tourism represents 14% of the city’s GDP. The Tourism and City Council was created in 2016 and relies on citizen participation to advise the municipal government on tourism public policies. This initiative demonstrates the advancement of tourism governance from classic public-private collaboration to public-private-community. Therefore, issues around the visitor economy become those for official city consideration.

Delivering on tourism’s potential

We urgently need to grow investment in tourism. The data is encouraging: the UN Conference on Trade and Development World Investment Report 2023 shows that global foreign direct investment across all sectors, tourism included, reached approximately $1.37 trillion that year, marking a modest increase of 3% from 2022.

At the same time, we need to ensure this investment is targeted where it will make the most significant and most positive impact by building greater resilience and accelerating the shift towards greater sustainability.

The significant benefits tourism can offer our economies and societies, as well as the challenges obstructing us from fully delivering on this potential, are now more widely recognized than ever.

Tourism is firmly on the agenda of the UN, G20 and Group of Seven nations and the Forum. Delivering on this potential, however, will require political commitment and significant investment. But given what is at stake and the potential benefits to be gained, it should be seen as a huge opportunity rather than a daunting challenge.

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The views expressed in this article are those of the author alone and not the World Economic Forum.

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It's so tough to pay cash in China that the government had to fine a KFC for not accepting banknotes

• China recently fined several businesses, including a KFC, for refusing to accept cash.
• These are some of the most established companies in China, showing just how quickly cash has fallen from favor there.
• It's a problem for a China hoping to attract foreign tourists who aren't part of the cashless system.

China's central bank fined seven businesses last week — including a KFC and branches of state-owned corporations — for rejecting cash payments, all as Beijing pushes to make spending more accessible for foreign tourists.

The People's Bank of China has meted out such punishments for years. But the employees caught this time worked for some of the country's largest and most established businesses, showing how cashless payments have grown so ubiquitous there.

The bank said it fined a KFC in Wuxi, Jiangsu, about $4,140 for refusing to take cash from a customer who ordered breakfast.

The employee responsible was fined about $410. According to the latest government data , the average wage in Wuxi is about $18,000 annually.

Other fined businesses include branches for state-run conglomerates such as an Inner Mongolia branch of China Post, an office in Gansu for New China Life Insurance, and a Jiangsu office for insurance firm PICC Property and Casualty.

China has mandated that local businesses leave the door open for cash payments as it tries to attract foreign investment and tourism after the pandemic.

People in the country already relied heavily on cashless and QR code payments before the pandemic, and the practice accelerated in popularity during the country's lockdown years. By the end of 2023, 86% of all payments in China were made through mobile phones, per state media.

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That's become an issue for outsiders arriving in a newly reopened China, where they struggled to find vendors who would accept cash or even credit cards.

Hungry for foreign business, China has rushed to bridge the gap . Major payment platforms Alipay and WePay started allowing visitors to link their international bank cards to their Chinese accounts. Single-transaction limits for foreigners were also raised from $1,000 to $5,000.

This year, Beijing has been telling businesses such as three-star hotels and cab companies to start accepting international credit cards.

The wider transition has so far been slow — a taxi company in Shanghai, for example, announced in April that it would arrange for 50 taxis to accept foreign credit cards . Travel companies say there are over 50,000 licensed taxis in the city.

Tourism is a major source of revenue for China, with state-affiliated researchers predicting the sector will bring in about $800 billion in 2024.

But international arrivals have been lagging. Only about 35 million foreign visitors traveled to China in 2023, or around 30% of pre-pandemic levels.

China's cashless wave has also prompted concerns for the elderly, with a central bank survey finding that 75% of the country's seniors still use banknotes.

It's illegal in China to reject cash for purchases , and the central government's crackdown has intensified in the last several years. Regulators have been fining companies such as car dealerships that refuse cash, while state media promotes the paper bill as the "most basic instrument of payment."

Investor relations for Yum China, which operates KFC in China, did not immediately respond to a request for comment sent by Business Insider.

Watch: Thousands of demonstrators erupt in rare protests against COVID-19 restrictions across China

• Main content

‘I have never in my lifetime seen as much anger’: how Ireland’s migration system was overwhelmed

Country’s asylum system at crisis point as it grapples with unprecedented numbers

Pub landlord Brian Moore, 54, is busy with customers enjoying a late lunch before they head out into the sunshine.

Yet the past months have been marred by cancellations and a sharp drop in tourists at the Mariner, which overlooks the waterfront in Drogheda, Ireland’s largest town.

“I will have done 40 years in the business next year and I’ve never seen it this bad,” Moore says.

On the other side of the town centre, across the River Boyne, Drogheda’s largest hotel has since March housed families fleeing conflict, violence and insecurity.

Its 113 rooms account for most of the town’s accommodation capacity, leaving other visitors with few alternative options – a small boutique hotel, a hostel or some private lets.

“You’re going to see a lot of smaller businesses closing. Once you close down the main source of accommodation in any location, it has a huge impact,” Moore says.

The D Hotel’s new residents, meanwhile, speak of relief. “We have been waiting three years for a visa in Afghanistan,” says a man in his early 20s. He travelled to Ireland last month by plane with his 47-year-old mother and two younger brothers after being granted protection.

The number of people applying for asylum in Ireland has almost tripled in the past year compared with before Covid, and the Irish government claims that Britain’s plans to deport applicants to Rwanda are behind 80pc of the recent rise .

Under Rishi Sunak’s flagship policy, some asylum claims may soon be processed in the East African country, with successful claimants being granted refugee status there.

Drogheda’s 44,135 inhabitants have welcomed refugees for two decades, but the sudden loss of the last large hotel without any consultation has put this to the test.

“Everybody’s angry and frustrated but there are not many people speaking out,” Moore says.

The town’s struggles are yet another symptom of how the strain on Ireland’s asylum system has reached crisis point.

This year an average of 60 people have applied for protection every day.

To keep up with demand, the Government needs to find board for 420 arrivals every week in the face of a longstanding housing crisis.

The pressures are most visible an hour away, in Dublin, where parts of the scenic Grand Canal and other areas near the International Protection Office have been fenced off .

Some 1,780 migrants have been forced to sleep outside after accommodation ran out in December.

The result is a repeated cycle of mushrooming tent cities being cleared only to emerge somewhere else.

But outside the capital many towns such as Drogheda are facing their own emergency, as the government scrambles to find accommodation to keep women and children off the street.

It warned in March that this could soon become impossible.

‘Safety is why we are here’

In Drogheda, a Nigerian man stands outside the D Hotel, where he is sharing a room with his heavily pregnant wife, 15-year-old son and 11-year-old daughter.

He has come out to clear his mind and is trying to get an update from the authorities on their asylum application.

He is well aware of the political row between Ireland and the UK and that he and his family are hardly wanted by either government.

“The news can make you depressed, you know,” he says wearily, while asking what the latest is.

He says he has met many fellow migrants fearful of being sent to Rwanda, but insists he came directly from France to Ireland.

Nigerians account for one in three asylum applications so far this year, with many migrants speaking of relatives being killed, kidnappings for ransom and violence.

“Safety is the main thing. That is why we are here,” he says, before making another call.

The Irish government claims 80pc of people in his situation have entered the country from the UK.

However, its own figures show applications started rising rapidly before the Rwanda policy was announced in April 2022. From January to March that year monthly arrivals more than doubled from 400 to 1,040.

The numbers have since soared further, with more than 2,000 people arriving last month.

Experts are also sceptical of the authorities’ claims.

“We feel 80pc is extremely high. The way the government has calculated that figure is problematic,” says Nick Henderson, chief executive of the Irish Refugee Council.

The Irish government has admitted its figures were based on the assumption that anyone not applying for asylum immediately in an airport or port had come from Britain.

Regardless, “there is no doubt that there has been an increase in the number of people seeking protection. That can in part be attributed to the UK policy”, Henderson says.

Rishi Sunak has said the rise in asylum applications in Ireland is testimony that his policy is “already having an impact”.

There are broader factors at play however, Henderson says. He points to pent-up demand from Covid, wars on the edge of Europe and many European countries hardening their approach to asylum seekers.

“This is an exceptional time,” he says.

Ireland has accepted more than 100,000 Ukrainians since Russia’s illegal invasion two years ago, far more relative to its population than countries such as Germany, France and Italy.

‘Kiss of death’

Back at the Mariner, across from the four-starred D Hotel, all of these factors have led to a significant drop in customers for Moore.

“We lost a charity event for cystic fibrosis. We also lost a 50th birthday party because people travelling down have nowhere to stay,” he says.

The missed revenue from each of these events is “in the thousands” of euros.

The government explored leaving some of the D Hotel’s capacity for tourism, but said it was impossible because of safeguarding concerns.

Moore is struggling with more than cancelled bookings as a result.

“People always booked room-only, so we had the breakfast customers come down here because it’s a little bit cheaper and maybe they preferred it. You also miss all the people who used to come in for lunch while they stayed at the hotel,” he says, adding that many Irish people used it as a base when visiting relatives.

The blow to the business has been intensified by high inflation over the past two years, forcing many locals to tighten their belts.

“People would rather drink at home than come out to the pub. I never thought I’d see that in Ireland,” Moore says.

The Irish government is paying around €25m (£21.5m) to house asylum seekers at the hotel for two years.

In the town, there are rumours of bartenders quitting their jobs for €60,000 salaries in roles catering for migrants.

But while the government initially said the D Hotel would house up to 500 people, it soon emerged the fire certification would only allow 240 residents.

It means the annual cost per person will be more than €50,000.

Other tourism accommodation shot up in price overnight after the hotel closed to the public, one person employed in the industry notes.

Even those advocating for better conditions for asylum seekers say it was a mistake.

“It’s the perfect bad example,” says Henderson.

The town’s Irish parliament member Fergus O’Dowd,  who is in ruling party Fine Gael, is angry too.

“If a county or a town loses its main hotel as a result of an arbitrary decision of a government minister without any notice or communication that is entirely unacceptable. I’m looking for transparency around that decision,” he says.

Moore is not alone in feeling the pain from the loss of tourists.

Many of them arrived at the hotel needing gear to explore the surrounding countryside. This provided outdoor shop Regatta in the Scotch Hall Shopping Centre next door with plenty of opportunities to sell rain jackets and practical shoes.

Footfall is notably down compared to last year, says one shopkeeper who prefers not to use her name.

“I don’t mind helping someone out. But at the same time where do we fit in?” she asks.

“We could lose our jobs. I am not saying that we will but we could. It’s a possibility that’s in the back of your mind,” she adds.

Many locals feel there has been a wider decline in Drogheda that compounds such fears.

“I’ve grown up in this town. Most of the family-owned businesses are all shutting down. In one week there were five [shop closures] in the paper,” she adds.

Such concerns are shared by Ricky Morgan, who runs the shop The Golf Bag across from the hotel.

“You really miss the tourists. You notice from last month. There would be people coming down for parties and family functions. They’d shop around the town and walk around. They’re all gone,” Morgan says.

Like many locals, he was shocked by the lack of consultation and how quickly the decision was made by the central government in Dublin.

“It has nothing to do with the poor devils coming in for asylum, God love them. But the government just came in and took [the D Hotel]. Imagine if you took out all of the hotel rooms in Dublin, it’s unimaginable. But because Drogheda is smaller, it is just a flick of a pen. Everything seems to be done without telling anybody. It’s just really sad that this has happened,” Morgan says.

Another person employed in the tourism industry who would not use their name puts it more bluntly.

“It has just been the kiss of death,” they say.

Housing crisis

Being an island on the periphery of Western Europe has long sheltered Ireland from the pressures of rising asylum claims felt in neighbouring countries.

When the war in Syria triggered an influx of nearly two million people into the European Union over just 15 months in 2015-2016, Dublin received only 3,370 asylum applications.

In fact, for a long time Ireland’s problem was people leaving rather than arriving.

In no other European country has more of the population emigrated for better prospects than Ireland in recent history.

While asylum seekers make up only a small fraction of overall immigration, the numbers have risen rapidly.

Applications were up 193pc in the 12 months to January, compared with the same period just before Covid.

It comes after soaring economic growth and dwindling unemployment helped fuel one of Europe’s most severe housing crises.

Rents have risen by 105pc since 2010 – more than four times the EU average.

Immigration control has soared as a source of concern, with 36pc of people citing it as a major issue in the most recent polling, according to Ipsos numbers published on Friday, up from only 7pc in 2022.

This has coincided with a hardening political stance on asylum seekers and refugees by the majority coalition consisting of centre-Right parties Fianna Fáil, Fine Gael and the more Left-leaning Green Party.

This week they announced that payments to Ukrainians living in state-provided accommodation such as hotels will be slashed from €232 to €38.80 a week from August.

The government will consider further benefit cuts in the coming weeks.

The Left-leaning main opposition party, Sinn Féin, appears to struggle to convince voters it could do better at handling the surge in asylum claims.  

Support has plunged by 11 points since September, according to Ipsos B&A polling, as public concern over immigration has grown.

Meanwhile, independent candidates – many of whom are campaigning for reduced immigration – are polling strongly at 17pc.

The hardening stance marks a sharp departure from policy in recent years.

In 2021, children’s minister Roderic O’Gorman announced that asylum seekers would get their own front-door accommodation after four months and be allowed to work after six months.  

Two years later the Department for Integration tried pleading with people to stay away.

It tweeted on 24 January 2023: “The Irish Government asks those who are considering seeking refuge in Ireland and who are currently in places of safety not to travel to Ireland at this time (...) This is due to a severe shortage of accommodation.”

Meanwhile, the spat with the UK continues.

It emerged this week that Britain has taken back 50 migrants who had attempted to cross the border with Northern Ireland on buses from Belfast to Dublin – despite Rishi Sunak insisting he is “not interested” in accepting anyone returning.  

Belfast’s High Court has meanwhile ruled that parts of the UK’s Illegal Migration Act that paved the way for the Rwanda scheme should be disapplied in Northern Ireland.  

Tent cities

One of the first people to notice the sharp rise in asylum seekers in Ireland was business owner Michael Finlay.

For 10 years he has run the Punnet Food Emporium cafe and greengrocer on Mount Street in an affluent part of Dublin near the Grand Canal.

His shop is around the corner from the International Protection Office (IPO), which is the first port of call for people seeking asylum.

The first tents emerged near his business around a year and a half ago. With time they multiplied.

“Every morning I had to move 10 to 12 tents before I could open the business,” Finlay says.

It was like “living in a movie”.

The street has been lined with big fences since the start of May, when the authorities moved 285 men who had been living there in tents for months.

“It looks lovely,” Finlay says dryly.

Does he feel reassured that his troubles are over?

“I don’t have much confidence,” he says. One only has to walk two minutes down the road, where tired-looking people are lingering outside the IPO, to understand why.

There are men and families with children. A woman with a buggy says she is from Syria.

“Do you know where I can get help?” asks a young Palestinian man. With little English, he hands over his phone with a message that reads “Hello, I [have been] refused housing. I was a cancer patient. I want to take the housing because I don’t have immunity and I got a cold. I have medical reports. Help please.”

He says he arrived in Ireland by ferry from Turkey.

But single men travelling without families have little hope of being provided with more than a tent and a sleeping bag, despite Ireland’s obligation to house them.

Earlier the same morning, the Gardai swooped in to clear 100 tents near the Grand Canal, which is now covered with fencing.

There was a bus taking the men in the tents to sites in Crooksling in southwest Dublin, and Dundrum. Those who missed it are unsure of where to go.

Hours later new tents emerge in East Wall and Ringsend.

In the Dáil, Jennifer Whitmore of the Social Democrats pushes the Tánaiste Micheál Martin on how he will respond to new tents emerging.

“I hope you have a large supply of fences, Tánaiste,” she tells him.

The following day tents reappear further along the Grand Canal.

Numbers grew from 40 at the start of this week to 90 by Thursday, according to Irish media.

Conversations “cannot begin and end every time with accommodation”, Taoiseach Harris warned.

‘We beat Covid, but not the refugee crisis’

Despite the dire circumstances, the men waiting outside the IPO say they are grateful to be in Ireland.

Sleeping in a tent on concrete for two months is still better than the alternative, according to a Nigerian man. He preferred not to share his name.

“It is all about safety. In my country, you go to work and you don’t know if you’ll come back in the evening,” he says.

He decided to leave his home in the north of Nigeria after his brother was killed and the threats of violence became too much.

He travelled to the capital of Lagos and paid an agency that helped get him on a flight to Belfast. Upon arrival, his fixer took away his passport because he could not pay outstanding debts.

Like other Nigerian migrants, he speaks of the constant fear of kidnappings.

Amnesty International in January expressed concern over the Nigerian government’s failure to stem a rise in kidnappings for ransom.

“If my country becomes safe again, I will go. Ireland is good, but home is home,” he says, adding he just wants to get a job.   Another Nigerian man says he travelled to London before coming to Dublin.

“I don’t know if I would [still be] alive [if sent to Rwanda]. I just left my country. They killed my father and my mother,” he says.

He says his parents were politicians and that he has a degree in political science from his home country.

The man says he was surprised to be given any support at all.

“I did not expect to [receive money]. I really appreciate Ireland,” he says.

“When everything is settled, I will contribute. I will get a job and work hard. I hope God will continue to bless this country.”  

Peter Walsh at the Migration Observatory in Oxford says a common misconception of migrants is that they are uneducated.

To leave an insecure country “you need the resources because it costs thousands upon thousands of euros”, he says.

“The people you see are those who have been able to get the funds and tend to be better educated and more middle class.”

Around the corner from the IPO, Clint Hamilton is breathing a sigh of relief that the tents outside his little Italian restaurant Mamma Mia are finally gone.

The government prevented local residents from putting up port-a-loos to stop people with no access to facilities defecating on the street, he says.

“We are here 15 years. It wasn’t the economic crash, it wasn’t Covid, it was the refugee crisis that was actually going to close us. We were due to close on 4 July if they didn’t resolve the issue,” Hamilton says.

He has taken €60,000-€70,000 from his construction company to keep the restaurant afloat since September.

“I’ll make it abundantly clear it is not their fault,” he says of the migrants. Yet speaking out has been difficult.

“There is a fine line between us being frustrated and being [accused of being] racist. You have to be incredibly careful,” he says.

Rise of the Right

The migrant crisis has led to rising tensions and far-Right protests, with protesters shouting “out, out, out” and “Ireland is full”.

Dublin was engulfed by violent riots in November after an immigrant was rumoured to be behind a knife attack on three children and an adult.

There have also been more than 20 incidents of arson involving buildings rumoured to be intended to house migrants.

The Irish Freedom Party has no seats in the Dáil and remains on the fringes. But many people fear that if locals feel ignored by the Government, such sentiment could grow more common.

“There will always be small elements of people [who are far-Right], but 99pc are just citizens and communities worried about the future and the fact that they’re struggling day to day, and now this is going to exacerbate the situation,” says Finlay.

“They don’t get any answers or engagements from politicians. If the government wants a far-Right element, they are doing a brilliant job.”

He is undecided about whether to vote in the EU elections in June, but if he does he will choose an independent candidate who “has the balls to face up to the reality of what’s going on”.

One only has to look up at the posters hanging from every lamp post ahead of the European elections to get a sense of the discontent brewing under the surface.

Near the Grand Canal one independent candidate promises “no more tent city”.

‘Payback time’

In Drogheda, a poster of a pale woman with freckles and intensely green eyes says “something has gone very wrong with Ireland.”

“I have never in my lifetime seen as much anger, especially in the rural area of Ireland, as what is going on right now,” says Pat Davy, a local who has lived there all his life.

Ireland’s history of emigration means people have generally been very accepting of foreigners, says Des Grant, who owns the local paper.

But now the public is growing resentful of what have come to be regarded as handouts.

“The average person in the town will say when we as Irish travelled all around the world when things were desperate here, there were no hotels and taxis from the airport for us,” Grant says.

This is why it is crucial that the government does more to communicate with residents and solve issues around accommodation, says Henderson from the Irish Refugee Council.

“Don’t take away that last hotel. Get your accommodation strategy better. At the root of all this is a huge housing crisis that this government hasn’t got a grip of,” he says.

O’Dowd says the solution is having a “fair and firm system” where fingerprints are taken on day one and applications processed within three months.

But rich Western countries have to get used to people knocking on their doors looking for a better life, he says.

“Colonial countries like Britain and other European countries exploited Africa and Asia for political reasons 100 to 200 years ago. This is payback time, unfortunately.”

The Government in March said it intended to stop using hotels to house migrants in areas where they are in short supply.

But people in Drogheda say they have no faith they will see the D Hotel back in use any time soon.

“I don’t believe a thing the government says,” says Brian Moore back at the Mariner.

He believes his business will see out the storm, but admits “it will be tough”.

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