fashion & travel schiphol

Fashion & Travel at Amsterdam Airport Schiphol

More shops and stores in amsterdam airport schiphol, america today.

• Mon 12- 5:00 PM
• Tue-Sat 9:00 AM - 5:00 PM
• Sun 12- 5:00 PM

Tel.: +31 88 022 6125

Location: Aankomstpassage 1, Schiphol · Floor 0 · Amsterdam Airport Schiphol

Tel.: +31 20 410 9700

Location: Evert van de Beekstraat 202, Schiphol · Floor 1 · Amsterdam Airport Schiphol

Chocolates, Liquor & Tobacco

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Location: Evert van de Beekstraat 5, Schiphol · Floor 1 · Amsterdam Airport Schiphol

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• Mon-Wed 9:00 AM - 6:00 PM
• Thu-Sat 9:00 AM - 8:00 PM
• Sun 9:00 AM - 6:00 PM

Location: Schiphol · Located in: Amsterdam Airport Schiphol

• Mon-Sun 5:10 AM - 5:00 PM

Tel.: +31 20 410 9798

Location: Amsterdam Airport Schiphol, Lounge 2, Terminal 2, Amsterdam, Amsterdam · Floor 1 · Amsterdam Airport Schiphol

• Mon-Sun 6:00 AM - 6:00 PM

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Travelling from Schiphol? Book your time slot (and follow the dress code!)

Schiphol Airport is trying out a new strategy to shorten the waiting times for passengers. How? With reserved time slots to pass through security checks and, of course, fashion tips. 

Last year, people flying from the airport had to wait up to three hours just to get through security. This year, the airport is implementing new initiatives to avoid repeating this situation for passengers. 

So what is Schiphol Airport’s answer to long queues? Handige (handy) 15-minute time slots to pass through the security — and smart wardrobe advice, reports RTL Nieuws .

Did you say time slots…?

Yes, we did. From now on, you can reserve a time slot online up to three days before your flight. If you’re at the security check at your reserved time, you go to a special queue and whizz straight to the front. 

Don’t be late though. When you reserve a time slot online, you will receive a QR code by email that you must show at security. If you’re more than 15 minutes late, helaas pindakaas , you will be sent right back to the regular queue. 

READ MORE | 19 best day trips from Amsterdam: the ultimate travel guide

Not sure what time is best? Don’t worry, the online reservation system will offer you multiple potential time slots based on your flight details from which you can choose.

What you should know about reserving a time slot:

• This is only an option for flights flying to European destinations (within the Schengen Area)
• The time slot is only for passing security checks, it doesn’t apply to checking in luggage
• For families, a single time slot reservation is enough
• For group travellers (that isn’t a family), each person should book their own time slot

Schiphol’s fashion tips

Everyone has their own ideas on what the best dress attire for the airport is. There are people in sweatpants and a hoodie, while others go glam wearing suits and high heels. 

People watching at the airport. Boy the clothes some people wear! Too funny! — Dramama (@dramama82) August 31, 2012

Schiphol Airport is advising that you maybe shouldn’t wear your main character wardrobe during your travels. 

Instead, they advise passengers to wear thin clothing, few layers, and low shoes to pass through security as fast as possible. 

According to Schiphol Airport, leggings, sweatpants or jeans with a shirt is the perfect outfit They advise avoiding blazers, hoodies, and boots that you will need to take off when going through security. 

The latest Schiphol restrictions

In addition to these initiatives, Schiphol Airport is also reducing the number of passengers departing from the airport during the May holidays (April 29 to May 7) by five percent.

Schiphol Airport is also hiring new staff. The airport has said that they will take on 850 new security staff with an incremental wage increase of 21% (finally!). However, it remains unclear whether their training has already been completed.

READ MORE | Chaos at Schiphol: why the biggest Dutch airport is struggling so much

Schiphol still faces understaffing in other areas, however. Schiphol spokesman, Dennis Muller, says “We have enough staff there, but we are also short of staff during handling. Those people are employed by the airlines, they are also working very hard on that,” writes RTL Nieuws. 

If you’ve got a trip planned for the May holidays departing from Schiphol Airport, make sure to check the time, check your fit and check in!

What do you think about the new campaign? Tell us your thoughts in the comments below!

It’s a disgrace Schiphol doesn’t get their act together! Other even bigger airports have no problems what so ever…. Ie Rome, Dubai, London….. so why is Schiphol such a mess.

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From the editor

When do you get to lounge 1, 2, 3 or 4 after security, 101 guide for the different lounges at schiphol.

It always used to be a bit of a mystery to me… When do you depart from which Lounge at  Schiphol  when you’re going on holidays? And why is it that sometimes you can go to your favourite store or sushi place and sometimes you cant? Because I’ve been to Schiphol so many times for Your Little Black Book and because they are doing a renovation at Schiphol I got given a guided tour in the area behind the passport control . Regardless the many times I’ve been to Schiphol, I actually discovered some new spots!

In this blog I made a guide about the different departure halls at Schiphol and about the nicest shops and restaurants to go to.

Have fun when you’re still going on holidays this fall!

€ 5,- SeeBuyFly voucher

Are you going on holidays and leaving from Schiphol? Download the free  See Buy Fly voucher  for  € 5,- discount at the stores past Immigration.

>>  Download your voucher here.

lounge 1 >> Schiphol guide >>

When do you get here? Whenever you fly to a Schengen country. Think of countries like: Belgium, Germany, Italy, France, Denmark and more countries.

Shopping tips: In this departure hall you will find popular See Buy Fly stores, like the  Perfumes & Cosmetics , News & Books (handy to score a magazine for in the plane), Sunglasses  and more. Here you will also find stores like  Hugo Boss,  Gassan Watches & Jewellery  and  Rituals .

Food tips: For sushi and a glass of wine you have to go to Bubbles Seafood & Wine Bar , have a good start of your day with a healthy juice from Juicy Details , and go for coffee to  Starbucks  and order a piece of chocolate at  Café Chocolat .

TIP: in Lounge 1 you will find the Airport Park with a rooftop terrace  where you can go to for some fresh air . before take off. It’s the only spot at Schiphol where you can go outside when you passed Immigration. A very green  park  full with artificial grass and plants. A recommendation for when the weather is nice! (When it rains the Parc terrace is closed).

lounge 2 >> Schiphol guide >>

When do you get here? Here you have to be when you are flying intercontinental with   KLM or Sky Team Partners . Nice to know: from departure hall 2 you can also get into departure hall 3. In Lounge 2 there’e a huge construction going on but the first new stores are already open!

Shopping tips: Did you know you can get Dollars out of the ABN AMRO bank at Schiphol? I always get some out when I go to America to have some cash with me. In Lounge 2 you also find the electronics store, Perfumes & Cosmetics, News & Books and a new store from Gassan Watches & Jewellery. On the first floor there’s the Express Spa. Nice for a massage when you have a delay!

Food tips: In departure hall 2 you can get your favourite coffee at Starbucks, but I like restaurant the  Dutch Bar  at the Holland Boulevard the best. Fresh juices, sandwiches, Dutch ‘poffertjes’ and more. On the first floor there’s a foodcourt

lounge 3 >> Schiphol Guide >>

When do you get here? Here you get to when you are flying intercontinental,  with other companies then KLM or Sky Team Partners.  You can go from this departure hall to departure hall 2 without showing your passport.

Shopping tips: At the  Fashion & Travel shop they have a lot of surprisingly nice fashion brands. From Marc by Marc Jacobs bags to Furla bags and clothing for ladies and gents. Absolutely no boring brands! Whoever has a rich credit card has to go to Burberry and  Hermès for a shopping spree.

For people with a normal budget, like you and me,  Victoria’s Secret  and  Perfumes & Cosmetics  are nice stores to treat yourself. Or go to  MAC Cosmetics  for a quick visit and get your make-up done. Really handy for when you have an early flight and you don’t have the time to do this at home.

Tip for men:  Exquisite Luxury Liquors & Tobacco . Here they sell a very diverse range of different kinds of whisky. I go there a lot to surprise my lover with a present.

Food tips:  For fresh and healthy juices you have to go to Juicy Details , the best coffee you get at  EAST Bar & Bites or Starbucks, at  Bread!  you get the best sandwiches. Good to know: Bread! is open 24 hours a day so if you have a really really early flight or are delayed… you can always go there for something to eat!

LOUNGE 4 >> SCHIPHOL GUIDE

When do you get there? You will only depart from Lounge 4 when you fly to a Schengen country with a low cost carrier. This Lounge is smaller than the other Lounges at Schiphol.

Shopping tips: In the store at Lounge 4 you find different brands, like: Rituals, Tommy Hilfiger, Swatch and O.P.I.

Food tips:  When I fly from Lounge I like to grab a bite and drink at Urban Food Market!

PS:  I always used to call the part after the passport control and security, ‘at the back of customs’.  I never knew this is officially only the part of the airport when you arrive in a country. So I really learned something :-).

In collaboration with  Amsterdam Schiphol Airport

Anne de Buck

Travel essentials, packing cubes set, dé backpack met wieltjes, samsonite lichtgewicht handbagage trolley.

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New look for shopping at Schiphol with a focus on total experience

From now on, passengers travelling abroad via Amsterdam Airport Schiphol will see a new positioning strategy for retail and catering outlets at the airport. The focus is on the total online and offline shopping experience and international consumers, with the Dutch icons playing an important role. This new approach will allow the airport to offer both Dutch and international passengers a distinctive and multifaceted shopping and dining experience that can only be found in the Netherlands.

The change means that See Buy Fly will no longer appear as a separate brand in the store image. This is because the airport will be focusing more on creating a broader shopping and dining experience for Dutch and international passengers, while the See Buy Fly concept is mainly associated with price promotions. In addition to the long list of exclusive shops and products, Schiphol also boasts modern restaurants, exclusive museums such as the Rijksmuseum and NEMO, a library and much more. The new positioning can be seen both in the terminal and on all online channels available for consumers to explore.

We want to position shopping at Schiphol in a way that reflects the current trends, in which experience, internationalisation and online are playing an increasingly important role. We are extremely proud to have designed a shopping experience with a look that Dutch citizens will recognise and that offers unique encounters with Dutch icons that international passengers will enjoy.

New shopping experience Passengers can see the change reflected in a new visual positioning strategy for shopping at Schiphol that largely includes the colour orange, in traditional and surprising Dutch products, and in well-known and lesser known Dutch and international brands. Inspiring experiences such as the Rijksmuseum and NEMO, which are part of Schiphol’s Holland Boulevard in Departure Lounge 2, will be even more actively advertised to passengers as well.

The new identity will be visible in more and more places. The shopping environment on Schiphol.nl has been designed in the new style with a wealth of product information. Passengers can also browse through and reserve products from the comfort of their home ( Click & Collect ). The new style can be seen in the terminal as well, in the form of new adverts and Dutch products at the shops located both before and after Security Control.

Unique Dutch Experience In addition to the world-class Rijksmuseum and NEMO, there are even more Dutch treasures to discover at Schiphol that make the shopping experience at our airport unique. Examples include the Dutch cuisine at grand café Tastes from the Lowlands, furniture made by leading Dutch designers like Marcel Wanders, and other exciting and sustainable Dutch newcomers such as the Health Food Wall, the Yoghurt Barn and Soup&Bakery by the Verspillingsfabriek. Passengers can also purchase products from a range of Dutch brands, such as Tony’s Chocolonely in Departure Lounge 3.

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Shopping at Schiphol Airport

Amsterdam Airport offers a wide variety of shops both in the public area and after the security checkpoints.

Operating hours and availability may vary without prior notice.

Before the security control

Airport Telecom Shop - Phones, accessories, SIM cards - Schiphol Plaza (Monday to Friday from 7:00 am to 6:00 pm, Saturdays and Sundays from 7:00 am to 4:00 pm) Albert Heijn - Supermarket - Schiphol Plaza (5:00 am to 0:00 am) Aviflora - Flowers - Schiphol Plaza (6:30 am to 9:30 pm) Bloem! - Flowers - Arrivals 4 (9:00 am to 6:00 pm) / Schiphol Plaza (8:00 am to 5:00 pm) Bruna - Reading and writing - Schiphol Plaza (6:00 am to 10:00 pm) Capi Electronics - Electronics - Schiphol Plaza (7:00 am to 10:00 pm) Coco & Sebas - Chocolates - Schiphol Plaza (7:00 am to 10:00 pm) En Vogue - Hairdressing - Schiphol Plaza (Monday to Friday from 9:00 am to 7:00 pm, Saturdays from 9:00 am to 5:00 pm) Etos - Pharmacy - Schiphol Plaza (7:00 am to 8:00 pm) Gate 24/7 - Self-service - Schiphol Plaza ( 24 hours ) G-Star Raw - Casual clothing - Schiphol Plaza (9:00 am to 5:00 pm) HEMA - Fashion and accessories - Schiphol Plaza (7:00 am to 10:00 pm) Hunkemöller - Lingerie, swimwear - Schiphol Plaza (9:00 am to 6:00 pm) Jamin / Multivlaai - Sweets - Connector P1 - (7:00 am to 7:00 pm) KIKO Milano - Cosmetics and personal care - Schiphol Plaza (9:00 am to 8:00 pm) Memories & More - Gifts - Schiphol Plaza (7:00 am to 10:00 pm) New Rebels - Travel items - Schiphol Plaza (9:00 am to 6:00 pm) Old Amsterdam - Cheeses - Schiphol Plaza (8:00 am to 4:00 pm) Outdoor & Travel by Paolo Salotto - Travel accessories - Schiphol Plaza (7:00 am to 7:00 pm) Planes@Plaza - Toys - Schiphol Plaza (8:00 am to 4:30 pm) Rituals - Cosmetics - Schiphol Plaza (7:00 am to 10:00 pm) Service Point - Accessories - Schiphol Plaza (7:00 am to 10:00 pm) UP TO DO GOOD - Art - Schiphol Plaza (9:00 am to 6:00 pm)

After the security control

Balenciaga - Fashion - Lounge 2 (7:00 am to 7:00 pm) Books & Magazines - Press - Holland Boulevard / Lounge 2 / Lounge 3 / Lounge 4 / Piers B and G (5:00 am to 1:30 am) Bottega Veneta - Leather accessories - Lounge 2 (5:00 am to 1:30 am) Burberry - Fashion - Lounge 2 (5:00 am to 1:30 am) Bvlgari - Jewellery - Lounge 2 (6:00 am to 9:00 pm) Chocolates, Liquor & Tobacco - Lounge 1 (4:00 am to 9:30 pm) / Lounge 2 (5:00 am to 10:00 pm) / Lounge 3 (5:00 am to 9:30 pm) / Lounge 4 (5:00 am to 1:30 am) Drugstore - Travel items - Holland Boulevard / Lounge 2 (5:00 am to 1:30 am) Dutch Discoveries - Regional products - Piers D, F and G (7:30 am to 9:00 pm) Dutch Food Gifts - Regional products - Holland Boulevard (5:00 am to 1:30 am) / Pier B (7:30 am to 4:00 pm) Electronics - Holland Boulevard / Lounge 2 / Lounge 3 (7:00 am to 9:00 pm) ExQuisite - Beverages and cigars - Holland Boulevard (6:00 am to 9:30 pm) Fashion & Travel - Clothing and accessories - Lounge 1 / Lounge 3 (5:00 am to 1:30 am) Fine Food - Delicatessen - Lounge 2 (5:00 am to 1:30 am) GASSAN Diamonds - Jewellery - Holland Boulevard / Lounge 1 / Lounge 2 (6:00 am to 9:00 pm) GASSAN Trends - Jewellery - Lounge 3 / Pier B (6:00 am to 8:00 pm) GASSAN Watches & Jewellery - Jewellery - Holland Boulevard / Lounge 1 / Lounge 2 (6:00 am to 9:00 pm) Grab & Fly - Snacks - Piers C, D, E and F (6:30 am to 9:00 pm) Gucci - Fashion - Lounge 2 (5:30 am to 9:30 pm) Hermès - Fashion - Lounge 2 (5:00 am to 1:30 am) House of Tulips - Flowers - Holland Boulevard / Lounge 1 / Lounge 3 (5:00 am to 1:30 am) I Amsterdam - Souvenirs - Holland Boulevard / Lounge 1 (6:00 am to 8:00 pm) Montblanc - Watches, leather goods, accessories - Holland Boulevard (6:00 am to 8:00 pm) NL+ Souvenir & Sports - Sports souvenirs - Lounge 2 / Lounge 3 (5:00 am to 1:30 am) Omega - Watches - Lounge 2 (6:00 am to 9:00 pm) Perfumes & Cosmetics - Cosmetics - Lounge 1 / Lounge 2 / Lounge 3 / Lounge 4 (5:00 am to 1:30 am) Rituals - Cosmetics - Holland Boulevard / Lounge 3 / Pier B (7:00 am to 8:00 pm) Rolex - Watches - Lounge 2 (6:00 am to 9:00 pm) Say Cheese - Cheeses - Lounge 3 (5:00 am to 1:30 am) Schiphol Shop - Duty Free - Pier F (6:00 am to 9:30 pm) Sunglasses - Lounge 1 / Lounge 2 / Lounge 3 / Pier B (5:00 am to 1:30 am) The Fashion Gallery - Fashion - Lounge 2 / Lounge 3 (5:00 am to 1:30 am) The Museum Shop - Holland Boulevard (5:00 am to 1:30 am) Tony's Chocolonely - Chocolates - Lounge 3 (6:00 am to 9:30 pm) Travel Books & Electronics - Lounge 2 (5:00 am to 1:30 am) V!zz!t - Duty Free - Piers C, D, E, F and G (6:00 am to 9:30 pm) Victoria's Secret - Lingerie - Schiphol Plaza (7:00 am to 10:00 pm) / Lounge 3 (5:00 am to 1:30 am) We Love Amsterdam - Souvenirs - Lounge 1 (4:00 am to 9:30 pm) We Love Holland - Souvenirs - Lounge 3 (5:00 am to 1:30 am) WHSmith - Convenience store - Piers D and F (5:00 am to 1:30 am)

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May 14, 2018 Amsterdam Holland Europe

Schiphol airport amsterdam; terminal 2.

Every time I visit this airport I wish KLM has direct flights to Beirut. Schiphol has positive vibes, a great choice of shopping, amazing food choices and is built to impress. Different from other European airports, and in spite of its load of passengers, you feel neither the rush nor the wait.  

It starts at the security check where they don’t ask you to remove your shoes or even remove your laptop from the bag. Pass passport control and enjoy a huge terminal spread on thousands of square meters with an attraction around every corner. Mc.Donalds and the food court on the first floor, shopping on ground level with a cafe on every corner.  

All kinds of shopping, endless choices of food, an internet corner, a corner for babies, a kids playground, relaxing sofas and much more. Visit the technology shop, you’ll like their choices. Try Hermes, it’s one of my favorite brands. Buy cheese and remember Amsterdam.

I’ve only visited Schiphol twice in the last year and will try to pass by again whenever I have the chance to. Check out the hundreds of photos I’ve taken and plan your next visit.

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Fashion Hotel Amsterdam

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• Travel info

From Schiphol Airport Take the ‘Sprinter’ train with direction Amsterdam Central Station and get off at Amsterdam Lelylaan (1 stop). From Amsterdam Lelylaan take the tram 1 (direction Muiderpoortstation) or 17 (direction Amsterdam CS). Get off the tram at stop Surinameplein (2 stops). Cross the street and walk back in the direction the tram came from, with the tram on your right hand side. After 500 meters (550 yards) you will find the Fashion hotel on your left hand side.

From Amsterdam Sloterdijk Station Subway number 50 & 51: Get off at ‘Amsterdam Lelylaan’. From here take tram 1 (Muiderpoortstation) or 17 (Amsterdam CS). Get off the tram at ‘Surinameplein’ (2 stops). Cross the street and keep walking in the same direction the tram continues, with the tram on your right hand side. After 500 meters (550 yards) you will find the Fashion hotel on your left hand side.

By public transport from Amsterdam Central Station Tram 17 (Osdorp Dijkgraafplein) takes you through Amsterdam city centre to the Fashion Hotel. Get off the tram at ‘Surinameplein’. Cross the street and keep walking in the same direction the tram continues, with the tram on your right hand side. After 500 meters (550 yards) you will find the Fashion hotel on your left hand side.

Do you want to book a taxi from Schiphol in advance? Book a taxi from AMS Holland affordable and easy.

Additionally Uber and other taxi services are available in Amsterdam.

Car & parking

WestCord Fashion Hotel Amsterdam is located close to the World Fashion Centre and RAI Amsterdam. The hotel is easily accessible by car from ring road A10, at exit S106.

Navigation/GPS: use address ‘Nachtwachtlaan 11, Amsterdam’

From A2 or A4 Follow direction ring road A10 ‘Leeuwarden/Zaanstad/Amsterdam’ (Ring West). Continue this direction then take exit Osdorp, S106. At the traffic light at the end of the exit turn left. Follow the signs for ‘World Fashion Centre’. At the first roundabout turn left and continue your way under the A10. You will then see the hotel on your right hand side.

From A1 or A7 Follow direction ring road A10 ‘Den Haag/Amsterdam’ (Ring West). Continue on this road then take exit ‘Osdorp S106’. At the traffic light at the end of the exit turn right. Follow the signs for ‘World Fashion Centre’. At the first roundabout turn left and continue your way under the A10. You will then see the hotel on your right hand side.

Fashion Hotel has a parking garage. When you arrive at the barrier you can scan the QR code where you provide your license plate number. After that you can drive straight through. The middle barrier is the parking area of ​​the Fashion Hotel Amsterdam. It is also possible to book and pay for a place in advance, using the button below.

The parking charge is € 2.00 for the 1st and 2nd hour (per hour), after this time the charge is € 3.50 per hour. Overnight parking is € 30.00 per night.

We recommend to use public transport from the Fashion Hotel to the RAI. Walk in the direction of station Lelylaan, this will take approximately 8 minutes. Take the subway number 50 & 51 en get out at station RAI. From the station it is a 10 minute walk to the RAI.

WestCord Fashion Hotel Amsterdam Hendrikje Stoffelsstraat 1 Navigation address: Nachtwachtlaan 11 1058 GC Amsterdam

More Fashion Hotel Amsterdam

Rich Chinese millennials are creating new status symbols. Here are 11 ways they are redefining luxury.

• Chinese millennials are redefining luxury status symbols by refocusing on quiet luxury and personal style.
• Solo travel, pre-loved luxury fashion, and fine dining are also gaining popularity.
• As this cohort approaches big life milestones, here's how their approach to luxury differs from their parents.

Millennials , aged between their late 20s and early 40s, are approaching the age for major life milestones: they've gained some ground in their careers, some are thinking about settling down with a family, and others have enough disposable income to splash on designer goods.

For the wealthiest among them, luxury status symbols can be a way to showcase your success to others. Rich millennials in the US have been known to splash out on their pets, new laundry rooms, and expensive coffee machines.

And over in China, rich millennials have their own ideas of what counts as a luxury status symbol. They've followed suit in embracing quiet luxury — expensive goods that aren't clocked by the untrained eye — and some are opting to have fewer kids to focus on their careers and are traveling solo.

Here are 11 luxury status symbols for Chinese millennials:

1. They've moved past allegiance with specific brands

Garish Gucci prints and flashy Louis Vuitton logos are no longer a top priority for luxury customers looking to display their style as a status symbol. These millennials are less loyal to specific brands than their parent's generation.

They "seek products and experiences that not only reflect their personal style and aspirations but also resonate with their cultural identity and values," Daniel Langer, a Pepperdine University luxury professor and CEO of the luxury strategy firm Équité, told Business Insider.

Customers want more personal items that reflect their values over a generic symbol of spending power.

It's more about an "inward feeling rather than an outward projection," said Amrita Banta, managing director of luxury insights firm Agility Research & Strategy.

2. Less loud luxury, more quiet luxury

Those who buy from designer brands are doing so more subtly. "Laoqianfeng" — a concept similar to the Western old-money aesthetic — has become a favorite of rich millennials in China. It refers to looking put together in an effortless way.

"This younger cohort is inclined to convey their elevated societal standing in understated ways," Elisa Harca, CEO of consultancy firm Red Ant Asia, told Business Insider.

Harca points to brands like The Row , which exemplify this style. The brand, founded by former child stars Mary-Kate and Ashley Olsen, prioritizes an anti-trendiness, focusing instead on simplicity, style, and comfort.

Even though the clothes may look understated, the key is in the details. Wealthy customers still want a high standard of customer service through talking one-on-one to sales assistance or being in contact with brands over WeChat to hear about exclusive products, Harca said.

Expect to see these rich millennials mixing luxury casual wear like T-shirts and sneakers with traditional luxury brands, Banta told BI.

3. Group travel is out, solo travel is in

Travel has also changed for today's rich millennials compared to their parents.

When their parts were growing up, China's world tourism was still in its infancy, which meant that organized tour groups were the travel option of choice for those with money. They were attracted to the safety and accessibility of traveling in a big group, said Harca.

But now younger Chinese people, especially those already well-traveled or have studied abroad, are opting for solo travel or traveling with small groups of friends.

Adventurous and immersive experiences to one-of-a-kind destinations are top of the travel list for this cohort — think glamping safaris and trips to Antarctica or Iceland , Banta told BI.

4. Pre-Loved Luxury Fashion

Pre-loved luxury fashion has taken off in the West as a more sustainable way to shop for designer brands. And many rich millennials in China are following suit.

For one, it's more sustainable . Reflecting your values in your purchases is becoming more important for customers, and as such, the environmental impact of the textile industry is a great concern for those buying clothes, said Olivia Plotnick, founder of Wai Social, a Shanghai-based social media agency.

So, luxury consumers are turning to secondhand clothes using platforms like Vestiaire Collective, The RealReal, and Mercari.

For some Chinese people, secondhand clothing items are associated with superstitions of bad luck and negative energy. But these beliefs hold less weight for younger generations, Harca told BI.

An added bonus of vintage and secondhand clothes is that they can be more individual than clothes found on the rack. Finding unique pre-loved clothes is a way to express individuality through fashion choices, Harca said. These items can have a more personal story behind them.

5. Buying products that come with an experience

Social media and the internet have made it easier to identify highly coveted items, so for luxury consumers, these brands are becoming too conspicuous.

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Instead, they're looking for ways to make these things more individual.

An exec at drinks conglomerate Diageo told BI about how the company is trying to appeal to this type of consumer as its Asian whisky market grows. It's doing so by investing in reopening distilleries like Port Ellen off the coast of Scotland to offer premium whisky tours .

"It's not enough to just say this is 45-year-old Port Ellen cask. They want to say they journeyed to Scotland, tested all these different whiskies, and to tell you about the experiences they had," said Ewan Andrew, Diageo president of global supply chain & procurement.

There are two main reasons customers are drawn to these experiential goods, according to Langer.

First, some people are attracted to brands that make them feel like part of an exclusive club and find their egos satisfied by VIP experiences. Another group finds more satisfaction in the authenticity and individuality of these experiences over overt displays of wealth.

6. Fine dining in Michelin-starred and Black Pearl-rated restaurants

Another emerging hobby among this affluent group is enjoying the burgeoning fine dining industry.

The Michelin Guide , which entered China in 2016, attracted some criticism for being too Western-centric, according to the South China Morning Post . That's where the Black Pearl guide comes in: it was set up in 2018 by Meituan , a Chinese food delivery giant, to appeal to Chinese consumers from a Chinese perspective.

But both guides are still popular with luxury consumers, according to Banta. These customers like to tick off highly rated restaurants in their own city and wherever they travel.

7. Choosing not to have kids

There's also been a cultural shift in societal attitudes toward marriage and parenthood, changing how wealthy millennials approach life milestones.

Some see having kids as a bad investment . Instead, this generation is more inclined to prioritize personal freedom, career development , and individual pursuits over starting a family, according to Harca.

8. Those who want kids are keen to maintain a level of luxury after giving birth

Luxury postnatal retreats have become popular with wealthy millennials, and some can cost over 200,000 yuan ($28,000) a month, Banta told BI.

Some new mothers in China have been flocking to these luxury post-natal retreats in Singapore, Bloomberg reported . The centers offer around-the-clock care for new parents including lactation consultants, nannies, and chefs.

The custom of staying inside your home for a month to recuperate after childbirth has been documented as early as 960 in China.

Modern iterations of these retreats are taking the concept to new, luxurious heights.

Some of these retreats in Singapore, like Clover Suites, offer month-long trips for new mothers, which include aesthetics clinics, herbal baths, and in-house physiotherapy centers. At Clover Suites, new mothers can expect restaurant-style meals and can enjoy some rest while nurses or nannies take care of their children.

And when they come back home, they're sure to spend on expensive luxury cots too, Banta added.

9. Splashing out on luxury home decor

Chinese millennials are investing their money in luxury home décor to elevate their living spaces and enhance their quality of life, Plotnick told BI.

She added that brands like Tom Dixon and Muuto are popular choices for furniture, lighting, and home accessories in China.

"They are designing every room with painstaking detail," according to Banta.

10. Splurging on wellness

Luxury wellness and self-care products, such as skincare, beauty , and wellness supplements , are all gaining popularity among health-conscious Chinese millennials, Potnick told BI.

Potnick pointed to one popular brand, mesoestetic , which offers aesthetic treatments like peels and facial needling.

The pandemic spurred the wellness trend, particularly for Gen Z and millennials.

Post COVID, people became more interested in wellness supplements to aid diet and improve health, Gabriella Tegen, cofounder and CEO of e-commerce subscription platform Smartrr, previously told BI . And getting regular aesthetic treatments has become a top priority for affluent millennials, Banta told BI.

McKinsey 2024 wellness report showed that 85% of its survey participants from China had purchased more in the longevity and healthy-aging category in the past year than in prior years, with Gen Z and millennials leading the charge over older generations.

11. Brands that stand for something

This cohort of wealthy millennials in China is more concerned about shopping from sustainable brands .

Eco-friendly materials and sustainable production are an increasingly important consideration for luxury purchases, Plotnick said.

Independent luxury brands that offer more authentic products and those that draw on cultural heritage are also highly in demand, she said.

Watch: Why the retail industry has its eye on Gen Z

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The 15 Best Memorial Day Sales on Linen Clothing, Bucket Bags, and More Summer Fashion — Up to 69% Off

Including discounted finds from Veja, Tory Burch, and Madewell.

Travel + Leisure / Jaclyn Mastropasqua

The unofficial start of summer is finally here, and Amazon is celebrating with steep discounts across a wide range of categories, including fashion. So get your (virtual) shopping carts ready, because you can save up to 69 percent on popular styles this Memorial Day Weekend. 

Wherever you’re traveling these next few months, there are tons of stylish and versatile fashion finds to help you plan your Instagram-worthy fits — from a relaxing beach vacation to a spontaneous European adventure. You can expect to score major markdowns on flowy dresses, woven handbags, linen blouses, and more all in Amazon’s Fashion hub . Plus, many items come from recognizable brands like Tory Burch, Veja, Steve Madden, Madewell, and Fossil. 

Amazon Summer Fashion Deals

• Anrabess Wide-Leg Capri Pants , $33 (was $50)
• Queenoris Woven Leather Tote Bag , $56 with coupon (was $66)
• Dokotoo Wide-Leg Jumpsuit , $19 (was $47)
• Steve Madden Mona Leather Platform Sandal , from $38 (was $90)
• The Drop Britt Tiered Maxi Tent Dress , $48 (was $70)
• Tory Burch Rectangular Sunglasses , $66 (was $182)
• Automet Two-Piece Set , from $26 (was $40)
• Veja Campo Sneakers , from $140 (was $175)
• Acelitt Drawstring Shorts , $25 (was $31)
• Fossil Leather Wristlet , $50 (was $75)

Anrabess Wide-Leg Capri Pants

Tons of breezy pieces are on sale this Memorial Day Weekend, including these wide-leg pants . The breathable pants are made with a cooling design, including a blend of linen and rayon materials, flowy legs, and a capri cut that hits above your ankle. Shoppers say the best-selling pants are perfect to wear for long travel days thanks to their comfortable fit and versatile appearance. Dress the pants up with sandals and a button-down, or wear them casually with a T-shirt and sneakers. 

Queenoris Woven Leather Tote Bag

You heard it here first: Woven handbags are the accessory of the summer, and you can stay on trend by grabbing this gorgeous tote bag while it’s on sale for $56 thanks to an on-page coupon. The stylish tote is made with a vegan leather material that is lightweight, durable, and according to one shopper, “looks expensive.” The tote has a spacious interior for you to keep your laptop, books, and headphones. Not to mention, it comes with a smaller matching bag to securely store your wallet, keys, and earbuds. 

Dokotoo Wide-Leg Jumpsuit

Score several highly-rated fashion finds, like this wide-leg jumpsuit that’s secured more than 7,730 five-star ratings from shoppers. The airy piece is made with a blend of polyester and spandex materials that makes the jumpsuit, soft, stretchy, and lightweight. Shoppers say that the jumpsuit is extremely comfortable thanks to its flowy style and adjustable shoulder straps that you can tighten or loosen as needed. An added bonus? It comes with built-in pockets to stash your phone and keys. 

Steve Madden Mona Leather Platform Sandal 

Open-toe season is officially here, and you can slide into summer with these adorable sandals from Steve Madden. The versatile sandals are made with two thick straps to keep your feet from slipping, and a cushioned insole that molds to your foot after each wear.  One shopper dubbed the comfortable shoes the “perfect vacation sandal” after wearing them throughout their trip to Italy without ever getting a blister. The shopper also noted how easy the shoes are to dress up or down. 

The Drop Britt Tiered Maxi Tent Dress

Your summer wardrobe wouldn’t be complete without a flowy dress, making this maxi dress from The Drop a must-have. The popular dress is on sale just in time for any beach vacations or destination weddings, starting from $48.The dress is made with a Tencel lyocell fabric that is soft and lightweight and has a loose fit to keep you cool. Plus, the piece comes with other comfortable features like adjustable straps, and built-in pockets. Choose from 20 colors and sizes XXS to 5X.

Tory Burch Rectangular Sunglasses

You can also expect to save on a variety of designer fashion finds, like these Tory Burch sunglasses that are 64 percent off. The elevated sunglasses are sure to make a statement this summer, thanks to their rectangular frames, oversized fit, and vintage stripe pattern. Plus, the sunglasses can be worn casually or dressed up. Pair them with your swimsuit and coverup at the beach, or with your favorite dress and flats for a stroll around town at sunset. Just be sure to grab them while they’re on sale for $66. 

Automet Two-Piece Set

If you’re looking for an easy way to feel put together without spending a ton of time or money on the outfit, the solution is simple. Cue this breezy matching set that’s on sale for as little as $13 apiece. The set comes with a sleeveless linen tank top that flows over the coordinating linen high-waisted shorts. One shopper who wore the set on a trip to Florida wrote that it’s “a must-have for summer” since it kept them cool and comfy in the heat. Choose from 17 colors, including army green, coffee, and khaki.

Veja Campo Sneakers

White tennis shoes are another warm-weather wardrobe essential, and these Veja Campo sneakers are marked down just in time to kick off summer. The versatile shoes are made with classic details like a round-toe, lace-up front, and low ankle cut for you to wear to a variety of occasions and destinations. Plus, they come with a cushioned insole that you can remove at any point. One shopper wrote , “They have taken zero time to break in — [they’re] easy to throw on and go with a lot of outfits.” 

Acelitt Drawstring Shorts

Don’t forget to add these breathable shorts to your packing list, especially since they’re made with 100 percent cotton. The popular find has secured more than 7,800 five-star ratings from shoppers who say they’re cooling, comfortable, and lightweight. One reviewer who wore the shorts on a vacation to Hawaii wrote that they “received multiple compliments” on them. The shopper later noted they’ve washed them several times, and they still are in great condition. 

Fossil Leather Wristlet

Another accessory worth adding to you Amazon cart this Memorial Day Weekend is this sleek Fossil wristlet that’s on sale for $50. The leather pouch doubles as a wallet and mini clutch for you to store your cash, keys, and passport. Its strap attachment can be clipped on or off at any point for you to wear around your wrist or keep in a larger bag. Choose from nine colors, and snag the basic piece while it’s up to 33 percent off. 

Astylish Button-Down Blouse

The deals don’t stop there either, in fact, they keep getting steeper! This button-down blouse is a whopping 66 percent off, bringing the price down to $24. The versatile top is made with a breathable fabric spandex and polyester fabric that feels lightweight and cooling. It also features a collared V-neck, buttons down the front, and long sleeves that you can quickly roll up. It’s no wonder one customer wrote that the top keeps them “looking sharp during wilting hot humid Portland summers.”

Madewell Woven Straw Hat

If a tropical destination is on the calendar this summer, then you need to make sure to add this Madwell straw hat to your packing list. The hat is perfect for days spent in the sun, thanks to its woven straw material that circulates airflow, and its wide brim that protects your scalp and face from harmful UltraViolet rays. Plus, the hat is versatile to wear dressed up or down, so you can wear it with a lounge set at the airport or your bikini at the beach. 

Dr. Scholl’s Once Twice Platform Sandal

If you’re dreading to wear heels for weddings and dinner parties this summer, opt for these cushioned platforms instead. The shoes combine the added height of a wedge, and the straps of a sandal into one elevated shoe. Shoppers say the shoes are so comfortable and stylish, that one customer with low arches noted, “I can walk all day in these and not have any achy feet at the end of the day.” The best part? They’re up to 42 percent off at Amazon right now. 

Anrabess Short-Sleeve T-Shirt

Everyone needs a basic T-shirt for their capsule wardrobe collection, and this short sleeve tee is on sale not once, but twice right now. The lightweight shirt is a staple piece for spring, summer, and fall, thanks to its versatile design that you can wear alone on hotter days or layer with a jacket on cooler ones. Not to mention, the shirt is an Amazon best-seller , and more than 500 shoppers have already snagged one in the past month. 

Lobagve Van Caro Straw Bucket Bag 

Rounding out the hottest summer deals to score this Memorial Day Weekend is this super cute straw bucket bag . The handbag instantly elevates your outfit, thanks to its unique bucket shape, leather lining, and gold accents. The bag comes with a roomy interior to hold your belongings, and a drawstring closure to securely store everything. And there’s an adjustable shoulder strap or clip-on hand strap for you to use.

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How to Navigate London’s Wondrous (and Very Big) V&A Museum

Paintings, ceramics, photography, fashion, furniture and more: The Victoria and Albert Museum is a treasure trove of art and design. Here’s one besotted visitor’s plan for taking it all in.

By Andrew Ferren

Andrew Ferren, a frequent contributor to the Travel section, has visited the V&A dozens of times and looks forward to exploring the new satellite buildings when they open in East London in 2025.

Even for someone who loves getting lost in museums — especially “everything museums” like the Metropolitan Museum of Art in New York — London’s Victoria and Albert Museum might have been my Waterloo. The statistics are daunting: 5,000 years of artistic production with more than 60,000 works on view (from a collection of some 2.8 million) in about 150 galleries beneath 21 acres of roof.

The V&A typically draws around 3 million annual visitors, but even on the busiest days, the museum has the space and setup to largely avoid the sense of competing with the crowds. Since visiting the permanent collection is free (some exhibitions cost up to 20 pounds, or about $25), once you’re in the door you can just start wandering. Step right for medieval mosaics and Renaissance tapestries or go deep for 1940s Paris fashion, Baroque sculpture and, beyond that, Buddhist art.

It’s easy to spend an entire day in the V&A. Here’s a plan for making the most of your visit. But first a bit of background.

An eclectic treasure trove

If the British Museum is known as Britain’s attic — an abundance of artistic and cultural relics from the realm and around the globe — then the V&A is the country’s classroom. It, too, is a trove of exemplary works, from exquisite Raphael drawings to groovy 1970s plastic radios; Coptic tunics to Alexander McQueen couture gowns; vividly hued Islamic tiles to a bunch of grand English beds. These objects were displayed not just to delight connoisseurs, but to provide great art and ideas to educate British designers, manufacturers and workers in good taste and technical prowess.

The museum was the pet project of Prince Albert, consort to Queen Victoria, who had seen firsthand that British manufactured goods were not always top of the class. By displaying applied arts (textiles, ceramics, glass and other manufactured objects) alongside fine arts (architecture, painting and sculpture), the new museum would democratize aesthetic appreciation and inspire better designs for better products.

Originally known as the South Kensington Museum, the V&A opened in 1857 in temporary structures while new buildings were constructed. Incorporated into the new museum were libraries and schools for science and art, including one for women. The leading artists of the time, such as Frederic Leighton and William Morris, contributed to its décor. Such was its embrace of modernity, that the world’s first museum exhibition of photography (the medium was “invented’ only in the 1820s) was held here in 1858.

Though Prince Albert died in 1861, the museum continued to expand. In 1899, Queen Victoria laid the cornerstone of a grand new entrance wing along Cromwell Road and renamed the complex the Victoria and Albert Museum.

If that sounds fusty, it’s not. More than 165 years after its opening, the V&A’s pioneering spirit hasn’t faded. Its fashion blockbusters, like “Naomi: In Fashion,” celebrating the model Naomi Campbell (opening June 22), are must-see shows. And its outreach programs, studio classes and parties engage the public as few museums do. Recently, the V&A’s reach has been growing, with offshoots such as the Scottish V&A Dundee , a kid-centric Young V&A and two new museum buildings — one featuring nearly 250,000 works — opening in East London in 2025.

Many contemporary artists and designers claim the V&A as among their favorite museums, and one to which they return again and again. Though neither artist nor designer, I, too, claim the V&A as a favorite museum and have visited dozens of times, often for less than an hour just to wow my young kids with the monumental plaster casts of European monuments or even just to get out of the rain.

But I knew there were still sections I’d never visited. So, after an absence of three years, I spent a day there and came up with a game plan for others to navigate those vast halls.

Get there at 10 a.m., when the doors open, so you can breeze through the ground-floor galleries while they are still virtually empty and then head to more remote parts.

Since fabrics are fragile and fade, the fashion exhibits are changed regularly and there’s always something fresh and engaging to see. From there, wind past the entrance through the arts of Asia, from the elegantly simple furniture of Ming China to the intricately carved lacquerware of Japan, to the eye-poppingly vivid blue tile reliefs and stunning silk carpets such as the 16th-century Ardibil carpet from Persia.

Then into the Cast Courts, three huge galleries packed with full-size reproductions — plaster and metal casts — of sculptures and building fragments from around Europe. Exact copies of medieval tombs line the floor while masterpieces like Michelangelo’s David, Trajan’s Column and Renaissance church facades rise toward the ceiling. One can easily get stuck here, awed by the scale and charmed by the concept of corralling massive replicas from across the centuries into a playground for architecture buffs.

From there it’s an easy slide into the adjacent medieval and Renaissance galleries, which cover Europe from 300 to 1600, and where the colorful fourth- and fifth-century tapestry fragments on view or the radiant gold-backed mosaics from Ravenna, Italy, reveal that the Dark Ages were not entirely devoid of light and color.

The later galleries reveal just how connected and sophisticated many parts of Europe were in the Renaissance. Exquisite regional products — metalwork and armor from Germany, shimmering lusterware ceramics from Spain, tapestries from Brussels — became sought after on an international marketplace.

Carving your own path

In such a sprawling museum, there is no single logical or even chronological path to follow. For many, that’s part of the V&A’s appeal: the quirky juxtapositions one encounters roaming its six floors (the ground floor is numbered zero, so the “fourth floor” is actually the fifth level; the V&A also has a -1 basement level).

So on my visit, once the galleries started filling up at midday, I took the elevator to the remote fourth-floor ceramics galleries and then made my way to the lower floors.

On the fourth floor, it feels as if virtually everything ever made of clay or porcelain — Ming, majolica, Meissen, you name it — is displayed in floor-to-ceiling cases, including stacks of Chinese bowls salvaged from a ship that sank in 1400 off the Malay Peninsula.

Just when you think one can’t stretch the clay any further, you get to a display about Josiah Wedgwood and his innovative Jasperware that became the rage around the world in the 18th century. (The V&A also has an outpost in Stoke-on-Trent dedicated entirely to Wedgwood). The remaining fourth-floor galleries showcase furniture from the last 600 years.

The third floor offers a similar range of media and epochs — from international glass in all its facets to architectural models. One might expect Venetian Murano glass to reign supreme, but the quirky and colorful 18th-century German enameled glass, as well as green-hued glasses and goblets adorned with blobs of glass steal the show.

On the second floor, a network of long galleries offers deep dives into religious stained glass, small-scale bronze sculptures, English paintings and drawings, as well as tapestries. Nearby, gorgeous murals by Frederic Leighton push the V&A propaganda in themes like “The Arts Applied to War” and “The Arts Applied to Peace.”

Also on the second floor, the Photography Center recently expanded its galleries to become Britain’s largest photography exhibition center. Part of a display called “Design: 1900-Now,” features a recent acquisition: a store-bought snorkeling mask that had been adapted by an Italian designer into a functioning oxygen mask during the darkest days of the Covid crisis in 2020.

In a country famous for its crown jewels, the V&A’s spot-lit jewelry gallery packs in everything from fifth-century Byzantine bracelets to jaunty 1970s body jewelry. Standouts include the Townshend jewels — a virtual encyclopedia of gemstones, from colored diamonds to opals, each set in individual rings and displayed in swirls of brilliant color.

And finally, stretching almost across the entire second floor is a display of every imaginable type of ironwork. Seeing these works, such as the monumental 19th-century Gothic Revival choir screen from Salisbury Cathedral, calls to mind the Goethe quote that “architecture is frozen music.”

Take a break then keep going

Even if you’re not hungry, head to the ground level to the Refreshment Rooms, the world’s first museum cafe, which opened in 1868. Designed by the leading talents of the day — James Gamble, William Morris, Philip Webb, Edward Burne-Jones and Edward J. Poynter — the original decoration remains largely intact, a snapshot of Victorian modernity. Back in the day, each room had a different menu and proposed clientele, but today, for about £10, visitors can choose from a buffet of hot English fare, quiches, sandwiches, beer, wine or soft drinks, and take their meal into whichever room they find most pleasing.

Back in the galleries, I had saved what I considered the best for last: some two dozen British galleries (spread between levels 1 and 3) that tell the country’s history from the Tudors to the Victorians through paintings, furniture, clothing, musical instruments, textiles and truly fabulous beds, including the Great Bed of Ware, a massive four-poster built in 1590 for an inn. It measures nearly 11 feet on each side, supposedly able to accommodate four couples. Centuries-old graffiti covers practically every plank, and its fame merited a mention in Shakespeare’s “Twelfth Night”: “… as many lies as will lie in thy sheet of paper, although the sheet were big enough for the bed of Ware.”

And then finally, the most extraordinary works in the museum, shown in a cathedral-like space: the famous Rafael cartoons for the tapestries that were created to adorn the Sistine Chapel in 1515-16. Commissioned by Pope Leo X, Raphael painted the designs on paper, which would have been used as the guide for the weavers to follow. Now owned by King Charles III and considered among the greatest works of Renaissance art, they were created as part of a manufacturing process, so it seems wholly appropriate they are on loan to the V&A, where fine art and manufacturing go hand in hand.

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2024 .

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

The Alaska Highway:  On an epic road trip, a family plots a course from Alaska to the Lower 48, passing through some of Canada’s most spectacular scenery .

Minorca:  Spend 36 hours on this slow-paced Spanish island , which offers a quieter and wilder retreat than its more touristy neighbors.

Japan:  A new high-speed train stop unlocks Kaga, a destination for hot springs, nourishing food and traditional crafts , as an easy-to-reach getaway from Tokyo.

London:  The Victoria and Albert Museum is a treasure trove of art and design. Here’s one besotted visitor’s plan for taking it all in .

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The 30 Best Father’s Day Gifts Under $100

Between Mother’s Day last month and Father’s Day on June 16 (not to mention graduations and weddings ), there’s a lot of gift-buying to be done around this time of year, and it can really start to add up. So to help you stay on budget and make Dad feel appreciated, I’ve pulled together a mix of 30 gift ideas under $100 for all kinds of father figures, whether he’s a new dad , a foodie dad , or your granddad . The following list features several standouts from our “ Celebrity Shopping ” column — including Jimmy Butler’s nice-looking domino set and Smokey Robinson’s ultrahydrating body lotion — plus other items in our archive that are sure to impress him, like a sophisticated cocktail shaker and a roll-out putting mat designed for at-home practice.

To streamline your search even more, every item below is available on Amazon, but I’ve found many elsewhere for those who want to shop around. Rest assured, each product should arrive in time for Father’s Day, but don’t forget to double-check shipping dates and availability as we approach the holiday. If you still can’t decide, check out our other shopping guides for tons more Father’s Day gift ideas .

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments , rolling luggage , pillows for side sleepers , natural anxiety remedies , and bath towels . We update links when possible, but note that deals can expire and all prices are subject to change.

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