travel industry webinars

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This was my first experience attending an advisor’s event virtually and I loved it! I was able to move between exhibitions easily… Thank you!

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I liked the Covid updates and policies on destinations. It was nice being able to ask questions and get an immediate response in the chats.

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The live presentation webinars were really eye opening. I literally have clients who I texted during the live webinar letting them know I have the perfect vacation for them and their families.

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Tour Webinars - Tuesdays at 2pm!

Join us every other Tuesday at 2 pm (ET), to explore new tours and destinations live with a TAP Tour Operator host.

These 30-minute webinars are designed to provide tour planners and travel agents with detailed information on tour inclusions.

An opportunity to ask questions at the end of the presentation helps you understand the tour and how it will fit with your clients’ travel dreams.

Simply click on a date below to register.

May 21: Boston Bound – New Adventures & Beloved Classics

Join Emily Meehan of Meet Boston, Boston’s Convention and Visitors Bureau, and TAP Tour Operator Nick Calderazzo of Twin Travel Concepts as they dive into the diverse and captivating city of Boston. Learn about the latest attractions and explore hidden gems that are redefining Boston’s tourism scene, while still celebrating its timeless classics. From iconic landmarks to innovative experiences and dining, you’ll gain insights into the best of Boston’s past and present. Whether you want to experience the magic of Beantown yourself or help guide your clients, this talk provides a comprehensive and fresh perspective on the best of Boston.

June 4: Fatima and Lourdes Pilgrimage Tour

Join TAP Tour Operator Shannon Larsen of Ed-Ventures to learn more about this once-in-a-lifetime pilgrimage tour to Portugal, Spain and France! The tour explores UNESCO world heritage sites, Catholic and Christian places of importance and history, and iconic scenery that will leave your clients wanting more. Highlights of this tour include a visit to the shrine at Fatima, where your clients will join the pilgrims there in the moving candlelight procession and evening rosary, and visiting the beautiful, mountaintop monastery at Montserrat before crossing from Spain into France for the procession at Lourdes. Your clients will recite the rosary, offer prayers, and attend Masses as a group throughout the tour – all are invited to participate. Don’t miss this opportunity to learn more about this inspiring tour.

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Staying Connected

A series of online conversations via virtual roundtables that will help you keep a pulse on the travel industry and hear from your peers on the current climate and future thinking.

“My colleagues and I all agreed it was one of the best and most useful webinars we’ve participated in lately (and as you probably know, there have been a lot of webinars lately!) Looking forward to the next one!”

Capital Region USA

“The webinar was super helpful! Thank you for all you do to keep us in the know and prepared for the inevitable recovery.  Definitely keep us on your list for all your industry updates.  We’ll be sharing the recommendations with our Colorado destination partners and lodging properties.”

Alpert, Colorado Tourism Office

Watch On Demand

Staying Connected with the Family Travel Association

 Thursday, December 9, 2021 | 1 p.m. EDT 

Join us as we “Connect” with panelists to discuss the Family Travel market and how you can inspire families to discover what’s possible through travel.

Panelists Include:

• Jennifer Spatz, Global Family Travels
• Amy Urquhart, Pure Magic Vacations
• Carylann Assante, CAE – CEO, SYTA & FTA Treasurer and Board Member
• Rainer Jenss, Founder, Family Travel Association

Staying Connected with places.

 Thursday, May 20, 2021 | 1 p.m. EDT 

Join us as we “Connect” with panelists to discuss the benefits of partnership and their ongoing operational strategies on their Road to Recovery.

• Marina Petrova, CEO / Co-Founder, places.
• Bruce Amick, COO, places.
• Jonathan Elkoubi, CCO, places.

Staying Connected with CVC Corp

 Thursday, May 13, 2021 | 1 p.m. EDT 

• Fernanda Barbosa Paranhos, North America Product Manager, CVC Corp
• Nathalia Pacheco de Oliveira Moura, Planning and Development Product Manager, CVC Corp  

Staying Connected with SYTA & Student Tour Operators

 Thursday, May 6, 2021 | 1 p.m. EDT 

Join us as we “Connect” with Carylann Assante, Executive Director, Student Youth Travel Association, and student tour operators located globally to discuss the Student Travel Industry’s Road to Recovery.

• Carylann Assante, CAE, CEO, SYTA and SYTA Youth Foundation
• Steve Maehl, Vice President, Global Travel Alliance and SYTA President – United States
• Marci Ellison Outerbridge, Vice President, Ellison Travel & Tours and SYTA Board of Director – Canada
• Max Ortega, Deputy CEO, Mundo Joven – Mexico
• Adele Youngs, Director and Co-Founder, Live Travel and Tours and SYTA Vice President – United Kingdom
• Shannan Carter, Global Business Development Manager, Live Travel and Tours – Australia and New Zealand
• Avan Goel, CEO, RIAM Explorers – India

 Thursday, April 29, 2021 | 1 p.m. EDT 

• Gisa Kusserow-Hanson, Senior Product Manager, ATP
• Jennie Bradford Curlee, TMP, Public Relations/International Sales Director, Tupelo Convention and Visitors Bureau
• Joseph Marinelli, President, Visit Savannah

 Thursday, April 22, 2021 | 1 p.m. EDT 

• Lindsay Hill, Senior Manager, Tourism Sales, Destination DC
• Mary Rinaldo, Regional VP – Mid Atlantic, City Cruises
• Rebecca Roberts, Curator of Programming, Planet Word Museum
• Kristen DeSimone, Director of Marketing, MARS and Companies

 Thursday, April 15, 2021 | 1 p.m. EDT 

• Bertille Hocquet, Managing Director – Groups & Incentive, Contact USA
• Pauline Deschenes, FIT, Contact USA
• Nimesh Amlani, General Manager – India, Global Holidays USA
• Rajesh Surti, Senior Consultant, Global Holidays USA

 Thursday, April 8, 2021 | 1 p.m. EDT 

• Tico Soto, President, Tourism Tactics By Tico
• Tanya Leader, Vice President of Sales, Louisiana Northshore Convention and Visitors Bureau
• Kathy Formosa, Product Manager, AmericanTours International

Staying Connected with NYC and Company

 Thursday, April 1, 2021 | 1 p.m. EDT 

• John Marshall, Director Tourism Market Development, NYC and Company
• David Filipiak, Director of Sales, Fotografiska – New York
• Taylor Spoelstra, Senior Sales Manager, Artechouse – New York
• Courtenay Betts (she/her), Senior Sourcing and Contracting Manager, EF Explore America

1-Year Anniversary of Staying Connected

 Thursday, March 25, 2021 | 1 p.m. EDT 

Join us as we “Connect” with past panelists to see what has changed on their Road to Recovery. Panelists Include:

• Timo Kohlenberg, President & CEO, America Unlimited GmbH
• Stephanie Brooks, Director, Contracting, Globus Voyagers Inc. (dba Globus family of brands)
• Jackie Ennis, Vice President, Global Markets, The Brand USA
• Will Seccombe, Presiden & CEO, Connect Travel

Staying Connected with GetYourGuide

 Thursday, March 18, 2021 | 1 p.m. EDT 

Join us as we “Connect” with panelists to discuss the benefits of partnership and their ongoing operational strategies on their Road to Recovery. Panelists Include:

• Sarah Lowe, Destination Manager, Canada East & Florida
• Lauren Hillhouse, Destination Manager, Hawaii
• Tilly Hemperger, Senior Destination Manager, New York City
• Kate Semenova, Senior Destination Manager, Western Canada & Mountain West

Staying Connected with Tour Operators

• Cathy Williaume, Director Associate, REVAMERICA TOURS
• Emmanuelle Vaugeois Bolanos, Founder, Scenic Roads

Thursday, March 4, 2021 | 1 p.m. EDT

• Catherine Meyer, Springfield Team Lead, Brightspark by WorldStrides
• Jim Warren, US Groups Specialist, Anderson Vacations  

Thursday, Feb 25, 2021 | 1 p.m. EDT

• Suzanne Kinahan, Product Director, Collette
• LouAnna Henton, Senior Tourism Sales Manager, Nashville Convention & Visitors Corp
• Urte Land, CSTP – President,  AdvantEdge Tours LLC
• Kelly Field, General Manager, Madame Tussauds Nashville

Thursday, Feb 18, 2021 | 1 p.m. EDT

Join us as we “Connect” with the Tourism Expert Network (TEN) to discuss the benefits of partnership and how these tourism veterans came together to support the industry they love on its Road to Recovery. Panelists Include:

• Alfredo Gonzalez, Founding Partner
• Rafael Villanueva, Founding Partner
• Faith Selk, Founding Partner
• Ashlee Ciora, Founding Partner
• Mike Fullerton, Founding Partner
• Jennifer  Bartlett-Henriquez, Founding Partner
• Robert Kaufman, Founding Partner

Thursday, February 11, 2021 | 1 p.m. EDT

• Lezlie Harper, Founder, Niagara Bound Tours
• Ally Spongr, Interim Director, Niagara Falls Underground Railroad Heritage Centre Museum
• George Scott, President, Colored Musicians’ Club

Thursday, Feb 4, 2021 | 1 p.m. EDT

• Melody Jordan, Owner, Front Line Tours
• Jamie Lynn Thompson, President & CEO, Southern Escape Tours

Thursday, January 28, 2021 | 1 p.m. EDT

• Amy DeFrancesco, National Sales Manager, Drury Hotels
• Jenny Keeton, Director of Operations, Village Travel
• Tod DeHart, Founder, DIRECTIONS Tours LLC

Connect with Canadian Tour Operators

Thursday, January 21, 2021 | 1 p.m. EDT  

• Nadine Paulo, VP, Product & Procurement, Kensington Tours
• Sash Munjal, General Manager, ShortTrips.ca

Road to Recovery

Thursday, January 14, 2021 | 1 p.m. EDT  

• Pabs Raghava, CEO, Tours Limited 
• Radhika Tripurani, Sr. Director of Public Relations and Digital Marketing, Tours Limited
• Madhavi Chimalapati, Sr. Director of Sales and Marketing, Tours Limited
• Julie Payne, CTP, CTIS, Tourism Enhancement Specialist, Hershey’s Chocolate World
• Audrey Bialas, Director of Sales, Visit Hershey & Harrisburg 

Connect Travel’s “Staying Connected” Webinar Series – Year in Review

Thursday, December 17, 2020 | 1 p.m. EDT  

Sponsored by

“Re-Connecting” on the Future of Travel Trade Events

Thursday, December 10, 2020 | 1 p.m. EDT  

• Carylann Assante, CAE, CEO, Student & Youth Travel Association
• Peter J. Pantuso, CTIS, President & CEO, American Bus Association
• Will Seccombe, President & CEO, Connect Travel
• Malcolm Smith, Senior Vice President Business Development & IPW General Manager, U.S. Travel Association

Connect With Tour Operators

December 3, 2020 | 1 p.m. EDT  

• Marina Petrova, Founder, places.events
• Tereza Reis, President, Personal RGE Tours
• Dave Falsetti, Regional Director – Americas, Musement   

Thursday, November 19, 2020 | 1 p.m. EDT  

• Chris Pilley, CEO, Rocky Mountain Holiday Tours, LLC
• Jeremy Butzlaff, President, MTRWestern
• Umang Malbari, President, Discover-Destinations  

Connect with Tour Operators

• Marko Manojlovic, Amadeo Travel Solutions
• Tomás Rey, President, Rey Royal
• Dustin G. Teichman, President/CEO, Good Times Travel, Inc.

Thursday, November 5, 2020 | 1 p.m. EDT  

• Kristine Geary, President & CEO, Maple Leaf Tours
• Chloé Dumont-Samson, Sales & Marketing Manager, Ruby Range Adventure

Thursday, October 29, 2020 | 2 p.m. EDT  

• Michael Marzano, President, FM TOURS 
• Peio Cuevas, VP Operations & Business Development,  SEEUSATOURS.COM  
• Tim Ulutin, Managing Partner, Incoming America

Connect with Domestic Tour Operators

Thursday, October 22, 2020 | 2 p.m. EDT

Join us as we “Connect” with panelists to discuss potential changes with their ongoing operational strategies. Panelists Include:

• Stephanie Brooks, Director of Contracting, The Globus family of brands (Globus, Cosmos, Monograms, Avalon) 

Connect with Itinerary Planning Experts

Thursday, October 15, 2020 | 2 p.m. EDT

Join us to learn steps our panelists use to create and plan unique itineraries that sell. Panelists Include:

• Karin Omojola, Vice President of Product, AmericanTours International, LLC
• Sean Bayliss, President and CEO, International Tourism Resources Group  

Connect with Expedia 

Thursday, October 8, 2020 | 1 p.m. EDT

Exploring Current Traveler Sentiment and Trends

• Derek E. Price, Director of Business Development – North America, Expedia Group™ Media Solutions

Connect & ReConnect with Domestic Tour Operators 

Thursday, September 24, 2020 | 1 p.m. EDT

Join us as we “Connect & ReConnect” with panelists to discuss potential changes with their ongoing operational strategies. Panelists Include:

• Julie Katz, Owner, TourMappers North America, LLC
• Lauren Grote, Tour/Travel Director, Rills Bus Service
• Elaine Moulder, Owner, Brilliant Edventures  

Thursday, September 17, 2020 | 1 p.m. EDT

• Keith Snode, Chief Operating Officer, Kaleidoscope Adventures
• Rich Bradley, CTA, President & CEO, Original Orlando Tours
• Jennifer Simpson, Chief Experience Officer, Bespoke Experiences 
• Steve Maehl, Vice President Field Operations, Global Travel Alliance
• Matthew Granger, Director of Sales, Guardian Music and Group Travel

Connect with Hotelbeds

Thursday, September 10, 2020 | 1 p.m. EDT

• Renata Cenni, Regional Manager Southwest, Hotelbeds
• Bill Chambers – Regional Manager Rest of West, Hawaii & Canada
• Roberta Chiappero, Area Yield Manager Southwest, Hotelbeds
• Alice Kilpatrick, Regional Manager Southeast, Hotelbeds
• Aline Magalhaes, Area Yield Manager – Northeast, Hotelbeds
• Ruben Mordan, Area Contract Manager – South East, Hotelbeds
• Joseph Sheller, Head of Partner Marketing, Hotelbeds
• Jayne Stones, Head of Sourcing USA and Canada, Beyond The Bed | Hotelbeds 

Connect & ReConnect with Domestic Tour Operators

Thursday, September 3, 2020 | 1 p.m. EDT

• Mellonee Owenby, President, Christian Tours/Burke International Tours
• Nick Hentschel, COO, AmericanTours International  
• Joey Spellerberg, President, Moostash Joe Tours

Connect with AAA

Thursday, August 27, 2020 | 1 p.m. EDT

Join us as we Connect with AAA Clubs to discuss best partnership practices and potential changes with their ongoing operational strategies. Panelists Include:

• Michael Ziegler, Director, Strategic Partnerships, AAA Northeast
• Samantha Hargis, Travel Agent, AAA Ohio Auto Club  

Post Paralysis – Being a Smarter, Faster, Quicker DMO

Wednesday, August 19, 2020 | 1 p.m. EDT

• Alisa Bailey, President, Alisa Bailey Consulting Travel & Tourism
• David Downing, President of Brand, United Landmark Associates
• Josh Collins, Director, Destination Activation + Marketing, Streetsense

Moderated by

Connect with International Tour Operators

Thursday, August 20, 2020 | 1 p.m. EDT

Join us as we “Connect” with panelists from the UK and Irish markets to discuss the current climate and potential changes with their ongoing operational strategies. Hear From:

• Liz Wright, Product Manager, TourAmerica
• Alain Kasteleyn, Director and Product Manager, Discover North America
• Stam Tzafos, Product Manager USA & Europe, THG Holidays  

Thursday, August 13, 2020 | 1 p.m. EDT

• Jann Parker, CEO, Travelinfo2Go
• Dennis Lyons, Vice President/ Coach & Tour Group, DATTCO
• Cynthia Billette, Owner, Columbia Crossroads
• James Rider, Owner, Group Tours USA  

Thursday, August 6, 2020 | 1 p.m. EDT

• Mr. Romeo Dublin, Inbound Sales Department,  Nippon Travel Agency America, Inc
• Mr. Shunji Uchida, Inbound Sales Department,  Nippon Travel Agency America, Inc
• Mr. Toshi Koseki, General Manager,  TTA, INC.

Agility and Fast Marketing

Wednesday, August 5, 2020 | 1 p.m. EDT

• Brian Wagner, Assistant Commissioner, Marketing, Tennessee Tourism
• Scott Schult, Executive Vice President of Marketing, Visit Myrtle Beach
• Josh Collins, Director, Destination Activation + Marketing, Streetsense  

Thursday, July 30, 2020 | 1 p.m. EDT

• Claire Doherty, Product Director, Travel Department
• Maggi Smit, Managing Director, America As You Like It  
• Susan Stiner, Head of Purchasing North America, WebBeds

Connect with Travel Agents

Thursday, July 23, 2020 | 1 p.m. EDT

• Mickey McBride, Director of Partner Engagement and Development, Avoya Travel
• Beth Hill, CEO, Mangata Travel
• Anneke M. Marchese, Owner & Travel Designer, AM/FM Leisure & Adventure Travel

Pivot and Innovation in Travel: More Than Just Buzzwords

Wednesday, July 22, 2020 | 1 p.m. EDT

Original 2020 marketing plans have been thrown out. Join the conversation about new ideas tourism marketers should consider for the remainder of the year and 2021.    

• Ann Marie Maher, CDME, Director of Tourism, Prince William County Office of Tourism 
• Sonya Bradley, Chief Marketing Officer, Visit Sacramento 

Connect & Reconnect with Receptive Tour Operators 

Thursday, July 16, 2020 | 1 p.m. EDT

• Tresie Benoit, Director Contracting North America, W2M
• Kari Bigot, GTP, VP, Head of North America Sales, ALTOUR
• Chris Ellis, CEO, 7M Travel Holdings
• Faisal Sublaban, SVP of Hotels for Internova Travel Group and CEO of Bonotel Exclusive Travel

Coming out of the Shutdown: There will be winners and losers. Where will you land?

Wednesday, July 8, 2020 | 1 p.m. EDT

• Will Seccombe, President and CEO, Connect Travel
• Josh Collins, Director Destination Activations and Marketing, Streetsense

When is the “Right Time” to market and sell to the trade?

Thursday, June 25, 2020 | 1 p.m. EDT

• Laurel Bennett, CTIS, Vice President, Tourism Sales, Nashville Convention & Visitors Corp
• Liliana Rivera, Senior Director of Tourism, VisitDallas
• Roxanna Torrens, Senior Director of Travel Industry Sales, earlenterprises®
• Jodi Cumming, Senior Director of Tourism Development, PIER 39
• Julie Payne, CTP, CTIS, President, Attractour
• Isaac Pacheco, Director of Sales, National September 11 Memorial & Museum
• Daniel Schwartz, Director, Global Tourism Development, San Francisco Travel Association

Think Differently: How Do We Balance Industry Demands with Resident Sentiment?

Wednesday, June 24, 2020 | 1 p.m. EDT

Join this important conversation focused on the role that the travel industry and DMO’s play in the post pandemic economic and community recovery plans. Panelists Include:

• Valerie Bradley, Vice President Marketing, Visit Macon
• Ali Daniels, Senior Vice President / Chief Marketing Officer, Visit Seattle
• Amrita Gurney, Vice President of Marketing, CrowdRiff  
• Genyne Edwards, Partner, P3 Development Group
• Steve Paganelli, Head of Destination Marketing, Americas, TripAdvisor

Connect with Student Tour Operators

Thursday, June 18, 2020 | 1 p.m. EDT

• Bryan Cole, President, Super Holiday Tours
• Keith Snode, Chief Operating Officer, Kaleidoscope Adventures 

Should There Be A New ROI for Travel & Tourism?

Wednesday, June 17, 2020 | 1 p.m. EDT

• Gathan Borden, Vice President of Marketing, VisitLEX
• Justin Bresler, Vice President, Marketing and Business Development, Visit Denver 
• Susan Whitaker, Principal, Whitaker Travel & Tourism Strategies
• Mitch Whitten, Executive Vice President for Marketing & Strategy, Visit Fort Worth

Connect with Domestic Operators

Thursday, June 11, 2020 | 1 p.m. EDT

Join domestic tour operators to discuss the latest on the current climate and what preparations are underway to move forward.  

• Charlene Troggio, Owner, Breakaway Tours
• Suzanne Slavitter CTP, CTIE, Owner, Sports Empire Inc. / Authentic California Vacations
• Gary L. Haverkamp, CTC, Product Manager, Vacations By Rail – A Great Rail Journeys Company

The Story Behind the Numbers: Where Are We Going?

• Jamie Lane, Sr. Director, Economics & Forecasting, CBRE
• Jay Kinghorn, Entrada Insights
• Allison Schult, Principal & Chief Navigator, Mile Marker 630
• Josh Collins, Director Destination Activations and Marketing, Streetsense  

The Future of Travel Trade Events

Trade events and conferences remain a vital role in our industry. Connect with industry leaders to hear how events will evolve moving forward. Panelists include: 

• Malcolm Smith, Senior Vice President Business Development & IPW General Manager, U.S. Travel Association 

Think Differently: It is time for DMOs to work with Local Tours, Activities, Attractions & Experiences 

• Robert Graff, Vice President Sales & Marketing, Bindlestiff Tours- National Parks Adventures
• Maureen Haley, Vice President of Strategic Tourism Initiatives, Visit Houston
• Jay Judal, Director of Outside Sales, San Diego Zoo
• Mo Parikh, CEO, Bandwango
• Eric Thompson, Vice President of Marketing, Visit Salt Lake
• Bruce Rosard, Co-founder & COO,  Arival Will Seccombe, President, Connect Travel

Thursday, May 28, 2020 | 1:00 p.m. EDT

• Dave Cecco, Director of Product, WestJet Vacations
• Jeff Karnes, Executive Vice President, New World Travel
• Michael Marzano, President, FM Tours
• Ernesto Tecco, Group Manager | Business Partner, 5A Incentive Planners

How to Connect Arts, Culture, Heritage and Performance Experiences into the Current Travel Climate 

Wednesday, may 27, 2020 | 1:00 p.m. edt.

• Staci Mellman, Chief Marketing Officer,  VISIT FLORIDA
• Richard Peterson, President & CEO,  U.S. Cultural & Heritage Marketing Council
• Seth Spillman, Chief Marketing & Communications Officer,  National Cowboy Museum
• Josh Collins, Director Destination Activations and Marketing,  Streetsense

Developing Product Post-COVID

Thursday, may 21, 2020 | 1:00 p.m. edt.

• Jackie Ennis, Vice President Global Trade Development, Brand USA
• Paul Winkle, Sr. Vice President Global Marketing, Miles Partnership

How Destinations are Using Social Media Now and into the Next Normal

Wednesday, may 20, 2020 | 1:00 p.m. edt.

• Adam Stoker, President/CEO,  Relic Agency
• Anastasia Straley, Destination Social Media Manager
• Katie Utken, Digital Marketing Manager,  Hamilton County Tourism Inc.
• Liz Mabe, Director of Digital Marketing, Discover Puerto Rico

Thursday, May 14, 2020 | 1:00 p.m. EDT

• Elvi Cal, Vice President Product Development, TravelBrands Inc.
• Wolfgang Hendrix, CEO,  Wolf Consultancy BV | UStravel.nl | CanadaTravel.nl

Crisis into Marketing Opportunity: Timo Kohlenberg Tells You what you Shouldn’t miss!

Friday, may 8, 2020 | 1:00 p.m. edt.

Sponsored by TourOperatorLand.com

Connect with Canadian and Mexican Tour Operators Virtual Roundtable

Thursday, May 7, 2020 | 1:00 p.m. EDT

• Karla Urias, Owner, PasswordTravel.com | ViajaTravel.com
•  Alberto Cervera, Head of Mexico, TUI GROUP

Connect with DMOs from Around the U.S. 

Wednesday, April 8, 2020 | 1:00 p.m. EDT

Our first marketing virtual roundtable brings together brand experts and DMOs to discuss planning for destination marketing in the post coronavirus landscape. Our panelists include:

• Zeek Coleman, Director of Data Intelligence, Visit Savannah
• Jeff Robinson, Director of Marketing, Visit Indy
• Will Seccombe, President, Connect Travel

Travel Tuesday

Travel talk, your free ticket to talking all things travel, live with the go ahead team, what are travel talk webinars.

Join our team of experts for an inside look at what’s happening in the world of travel. From hearing about the latest travel trends with industry leaders to taking part in immersive virtual events with Tour Directors, you are sure to find a live event that will leave you inspired and energized. On this page you can find three different types of events:

Wondering what the latest travel trends are or how our experts choose new tour destinations? Join industry thought leaders and get a peek behind the curtain as you cover timely travel topics.

Led by expert Tour Directors, these events are perfect for those who want to learn more about the highlights, hidden gems, and special events they can experience on bucket list tours with Go Ahead.

These educational events are hosted by expert Tour Directors, and will take you on immersive journeys to learn more about a country’s history, culture, and traditions.

Watch our Travel Talk webinars on demand

Travel is back in a big way. With many countries loosening entry restrictions and travelers regaining confidence in traveling again, industry numbers are poised to outpace even pre-pandemic levels. With this travel boom come new travel trends like a higher interest in authentic, local experiences and solo travel. Join Lael Kassis, Vice President of Market Innovation & Development, and Andrea Caouette, Manager of Market Development & Customized Tours for a deep dive on what's trending in travel for 2023.

Monday, November 21, 2022 1-2 p.m. ET

On a trip to the United Kingdom and Ireland, every place tells a splendid story. No matter which countries of the region you tour—England, Scotland, Wales, Northern Ireland, or Ireland—you’ll find the land steeped in rich history, heritage, and cultural traditions. Imposing castles and stately medieval cathedrals are a ubiquitous part of the landscape. Join expert Tour Director Brian for a conversation on all things UK and Ireland, including her favorite places to visit, best things to do, and what to eat. Then, hear about all the tours we offer to this region!

Monday, November 14, 2022 1-2 p.m. ET

Italy isn’t just for travelers who crave the world’s best pizzas, pastas and wines. The food (and wine) in this uniquely boot-shaped country is one reason to add it to your bucket list, but the historic cities, pristine coastlines and endless museums will assure you that one visit is not enough! Join expert Tour Director Anna for a conversation on all things Italy, including the best food to eat, must-have experiences, and sites you cannot miss. Then, hear about all the tours we offer to this region!

Monday, November 7, 2022 1-2 p.m. ET

A country rooted in history, culture and tradition, Greece is a Mediterranean gem worth adding to your travel wish list. Every year, travelers flock to this gorgeous country to marvel at its many UNESCO heritage sites, awe-inspiring monuments and breathtaking natural scenery. There are many reasons to visit Greece, including the delicious cuisine, world-class beaches, rich history and gorgeous islands. Join expert Tour Director Gloria for a conversation on all things Greece, including her favorite places to visit, best dishes to try and the best time to travel to Greece. Then, hear about all the tours we offer to this region!

Monday, October 31, 2022 1-2 p.m. ET

Wedged between Mexico and Guatemala, the tiny and eclectic country of Belize has become one of the most popular eco-tourism destinations in Central America for the intrepid traveler. Lush tropical rain forests, pristine beaches, ancient Maya cities, diverse flora and fauna, and the longest barrier reef in the Western Hemisphere are just a few of the many natural attractions that allure the adventure traveler to visit.

Join expert Tour Director Efrain for a conversation about all things Belize and discover the best places to visit, best food to eat, and Efrain's top hidden gems to discover throughout the Caribbean country. Then, learn how you can travel to Belize on a guided tour with EF Go Ahead.

Tuesday, March 29, 2022 1-2 p.m. ET

Whether it’s the lively pub scene, the camaraderie with friends and locals, or taking part in the cultural festivals and parades, there are plenty of reasons why traveling to Ireland during St. Patrick's Day should be on your travel wish list.

Join expert Tour Director Patricia as she walks you through the origins of this global celebration of Irish culture and learn how you can experience this historical event on tour. You'll also learn how to make a traditional Irish coffee so you can celebrate St. Patrick's Day right from the comfort of your home. Sláinte and see you soon!.

Tuesday, March 15, 2022 1-2 p.m. ET

Thailand has emerged as one of the most visited tourist destinations in the world. What could be the reasons that people love to travel to this exotic destination? It could be the tranquil beaches, exotic cuisine, magnificent temples and scenery, colourful history, or cultural and archaeological sites.

Join local expert Racha for a conversation about all things Thailand and discover the best places to visit, best food to eat, and Racha's top hidden gems to discover throughout the Land of Smiles. Then, learn how you can travel to Thailand on a guided tour with EF Go Ahead.

Tuesday, March 8, 2022 7-8 p.m. ET

Whether you're cruising down the Nile, marveling at Islamic architecture in Cairo, or standing in awe of the Pyramids of Giza, you'll discover that ancient history comes alive in every corner of Egypt. Do you dream of being able to see the temples, tombs, and pyramids in real life for yourself? Of dining on traditional Egyptian food, visiting the Valley of the Kings, or seeing the golden death mask of King Tutankhamun?

Join expert Tour Director Samia for a conversation on all things Egypt including her top sights to see, hidden gems, best food to eat, and much more. Then, hear about all the tours we offer to this region.

Tuesday, February 15, 2022 1-2 p.m. ET

Carnival in Venice is the largest and most important Venetian festival. A mix of tradition, history, and entertainment in a unique city. It is a festival that attracts thousands of people from all around the world. Venice Carnival was first held in Venice in the 11th century and consisted of over two months of revelry, until it fell into decline during the 18th century. It was revived in 1979 with great success and nowadays it is the perfect excuse to dress in a mask and costume, parade around the city, and enjoy the live music in the main squares with Venetians.

Join expert Tour Director Linda for a conversation on everything you must know about the Venice Carnival - including how it started, what to wear, where to celebrate, and much more. Then, hear about all the tours we offer to this region.

Tuesday, February 8, 2022 1-2 p.m. ET

In Turkey, Ottoman domes float against modern skylines. Classic scenes from Greek epics come to life, and bustling bazaars and vibrant street vendors prove variety is the spice of life. From Istanbul to Cappadocia and the ruins of Ephesus, Turkey has so much to offer it is no surprise it is one of the top travel destinations in the world.

Join expert Tour Director Mehmet for a conversation all about Turkey and discover the best places to visit, best food to eat, and his hidden gems throughout the country. Then, learn how you can travel to Turkey on a guided tour with EF Go Ahead.

Tuesday, February 1, 2022 1-2 p.m. ET

At EF Go Ahead Tours, we believe that travel should help make the world better. Travel is a powerful way to foster understanding of and respect for the people, cultures, and places of the world. Ultimately, travel can change the way we think, feel, and act, and therefore has the power to affect tremendous change throughout the globe.

Join Lael Kassis, VP of Market Innovation & Development, Amy Van Aarle, Executive Vice President and Tom Benoit, Senior Market Development & Responsible Travel Specialist to learn more about our EF Go Ahead Tours Responsible Travel initiatives with a special focus on three specific commitments: to support local communities, promote animal welfare, and protect the environment. Each commitment helps us work toward a more sustainable world and fulfill our mission of opening the world through education.

Tuesday, January 25, 2022 1-2 p.m. ET

The City of Light draws millions of visitors every year with its unforgettable ambiance. Of course, the divine cuisine and vast art collections deserve some of the credit as well. The gentle River Seine rambles through the city, flanked by stately museums, centuries-old churches, and blocks of Rococo and Neoclassical architecture. When it comes to visiting Paris, there are an abundance of reasons to get yourself to the most romantic city in the world. From the ease of getting to the French capital, to the city’s rich and opulent history, to the divine and famous French cuisine, never has there been a better time to cross the channel.

Join expert Tour Director Pascal for a deep dive on all things Paris and learn more about his top places to visit, best dishes to try, and cannot-miss hidden gems. Then, hear about the tours we offer to this region!

Tuesday, January 18, 2022 1-2 p.m. ET

The village of Oberammergau is most famous as the location of the renowned Passion Play for the last 376 years. In this unassuming village in the heart of the Bavarian Alps, hundreds of thousands of visitors flock here to witness the iconic and once-in-a-lifetime event. The moving re-enactment of Christ's suffering, known as the Passion Play, is a five-hour epic - a tragedy of death and the promise of life. Taking place just once every decade, the Oberammergau Passion Play is worthy of being described as simply legendary.

Join expert Tour Director Frank for a conversation on all things Oberammergau, including the origin of this historical event, how to best prepare for the Passion Play, and what you can expect to see, taste, and experience while there. Then, learn about the tours we offer to this region!

Tuesday, January 11, 2022 1-2 p.m. ET

From a cozy Budapest café to your kitchen, experience the traditions of a Hungarian Christmas. Join Tour Director Bea, who owns and operates a coffee shop in her home city of Budapest, to learn how to make Szaloncukor, a staple Hungarian holiday sweet that doubles as a delicious Christmas tree ornament (we promise that it’s easier to make than it is to pronounce!).

During the demonstration, learn more about Bea's favorite Hungarian holiday foods, what locals do during the holiday season, and how to celebrate Christmas like a true Hungarian from home. Then, hear more about the Christmas markets tours we offer to this region.

Tuesday, December 21, 2021 1-2 p.m. ET

For Spaniards, assembling the nativity scene is like decorating the Christmas tree. Join Tour Director Manuel for this virtual experience as he shows off his own nativity scene and explains the cultural significance behind this practice. This live experience will take you into his home in Spain as you learn about the Christian tradition of assembling a nativity scene. True nativity scenes in Spain include not only the cradle with Jesus, Mary, and Joseph, but also a whole host of people who have their own backstories and traditions.

Celebrate Christmas the Spanish way by gathering around the nativity with Manuel during this virtual experience. Then, learn more about the tours we offer to this region.

Tuesday, December 14, 2021 1-2 p.m. ET

Join Tour Director Miky at his home in Israel as he talks about the history of Hanukkah and all the ways locals in Haifa (and across the country!) celebrate their Hanukkah traditions. If you’ve ever found yourself wondering, "What is the meaning of the menorah?" or been curious about the storied roots of the Hanukkah celebration, Miky will cover that and so much more.

Plus, what’s a Hanukkah celebration without some delicious food? Miky will talk about the many delicious treats popular with Israelis and how they connect back to the history of Hanukkah. Then, learn more about the tours we offer to this region.

Tuesday, December 7, 2021 1-2 p.m. ET

There's nothing in the world quite like the holiday season in Germany. Each winter, many German cities burst into celebration as artisans, crafters, and other vendors take to the streets with their festive wares. There are seasonal cookies and cakes in display windows, and of course, all the hot mulled wine you can drink. Join expert Tour Director Atto for a conversation on everything you need to know about the holiday season in Germany and their famous Christmas Market. Then, learn how you can visit different European Christmas markets on a tour with EF Go Ahead.

Tuesday, November 30, 2021 1-2 p.m. ET

Grab your bucket list, because there’s one dream destination you may not have considered yet. You can search the world for a dream trip, but Peru is one hot destination that has been flying under the radar for lots of travelers out there. Adventurers will love the incredible landscape and scores of outdoor activities, from the colorful Andes Mountains to the waterfalls of the Amazon region. Foodies will love sipping on Pisco Sours and dining on fresh ceviche. History and art buffs will get a kick out of visiting Machu Picchu or seeing handicrafts made by locals. Simply put, there’s something for everyone in Peru. Join expert Tour Director David for a conversation on all things Peru including the tours we offer to this region!

Tuesday, November 23, 2021 5-6 p.m. ET

Join travel experts Stephanie and Paulina for a conversation on all things Black Friday including where to find the best deals, which tours are the most popular, and when to expect our exclusive lighting deals. Then, get all your questions answered before Black Friday day!

Monday, November 22, 2021 1:30-2 p.m. ET

On a trip to the United Kingdom and Ireland, every place tells a splendid story. No matter which countries of the region you tour—England, Scotland, Wales, Northern Ireland, or Ireland—you’ll find the land steeped in rich history, heritage, and cultural traditions. Imposing castles and stately medieval cathedrals are a ubiquitous part of the landscape. You may feel you’re in a time warp when you stop at historic inns and country guest houses, dreamy stone cottages with exquisite gardens, and vintage and antique shops filled with trinquets. Join expert Tour Director Lyn for a conversation on all things UK and Ireland, including their favorite places to visit, best things to do, and what to eat. Then, hear about all the tours we offer to this region!

Tuesday, November 16, 2021 1-2 p.m. ET

Tuesday, November 9, 2021 1-2 p.m. ET

Italy isn’t just for travelers who crave the world’s best pizzas, pastas and wines. The food (and wine) in this uniquely boot-shaped country is one reason to add it to your bucket list, but the historic cities, pristine coastlines and endless museums will assure you that one visit is not enough! Join expert Tour Director Linda for a conversation on all things Italy, including the best food to eat, must-have experiences, and sites you cannot miss. Then, hear about all the tours we offer to this region!

Tuesday, November 2, 2021 1-2 p.m. ET

Ahhh, it feels good to be on the road again! From embarking on games drives to spot the Big 5 to learning more about the Maasai Mara way of life, 6th-time travelers and Ambassadors Monica and Adam look forward to sharing their Kenya Wildlife Safari experience with you! Join them to hear more about their recent adventure with Go Ahead and get your travel questions answered. Tuesday, October 19, 2021 5-5:30 p.m. ET

Ahhh, it feels good to be on the road again! From riding a camel through the Sahara Desert to exploring lively city souks and bazaars, 6th-time traveler and Ambassador Brittany looks forward to sharing her Highlights of Morocco: Marrakech, the Sahara & Fes experience with you! Join her to hear more about her recent adventure with Go Ahead and get your travel questions answered. Tuesday, October 12, 2021 5-5:30 p.m. ET

From seafaring histories to fantastic fjords, there’s a lot to love about Scandinavia. Encompassing Denmark, Norway and Sweden, this northern region of Europe has so much to offer. From the natural beauty of Western Norway, to the culture and history of Stockholm, to the warm vibes (and even warmer citizens) of Copenhagen, there are so many reasons for Scandinavia to be on your bucket list. Join expert Tour Director Per for a conversation on these beloved Northern Europe countries, including the bustling city of Helsinki in Finland, and learn more about the tours we offer to this region.

Tuesday, October 5, 2021 1-2 p.m. ET

Locally known as d'Wiesn , Oktoberfest is the largest Volksfest, aka beer festival and travelling funfair, in the world. The festival runs for 16 to 18 days in Munich, Bavaria, Germany and attracts over seven million people yearly. From colorful and lively parades to flowing pints of beer, Oktoberfest has become a worldwide phenomenon. Join expert Tour Director Alex for a conversation on everything you need to know about Oktoberfest, including its origin, traditions, and how to travel there with Go Ahead.

Tuesday, September 21, 2021 1-2 p.m. ET

Solo travel allows you to free yourself to discover who you really are and where your true interests and passions lie in. It also gives you the chance to indulge yourself fully. However, for first-time and long-time solo travelers alike, it can feel overwhelming, and at times, intimidating - but with Go Ahead, it doesn't have to be. Join long-time Go Ahead Ambassador Jessica to learn more about what it's like to travel solo on a Go Ahead tour and walk away with tips and tricks for your next solo adventure.

Tuesday, September 14, 2021 6-7 p.m. ET

Ancient and historic. Energetic and eclectic. For a nation steeped in thousands of years of tradition, Israel feels surprisingly contemporary. From wandering around the narrow alleys of Old Jaffa in Tel Aviv to taking a dip in the famously salty waters of the Dead Sea, you’ll discover why this small corner of the world makes such a big impression. Join expert Tour Director Miky for a deep dive on all things Israel and learn more about the local food, culture, and religion. Then, hear about the tours we offer to this region, including a Small Group Adventure tour and a Christian Pilgrimage tour.

Tuesday, August 31, 2021 1-2 p.m. ET

Ahhh, it feels good to be on the road again! From experiencing ancient history and open-air museums in the capital of Athens to watching the sun setting from the hilltops of Greece's most famous islands, 3rd-time traveler Sharon and Go Ahead staffer Sam are excited to share their Greek experience with you! Join them to hear more about their recent adventure to Greece with Go Ahead and get your travel questions answered. Tuesday, August 17, 2021 5-5:30 p.m. ET

Dotted with hilltop castles, ornate cathedrals, and imperial palaces, Vienna, Budapest, and Prague will surely captivate you. From discovering their vivid World War II history and radical art movements to getting to know the unique local cultures, a trip to these cities will leave you spellbound. Join expert Tour Director Atto to uncover the history of the former Austro-Hungarian Empire and learn more about the tour we offer to this region.

Tuesday, August 10, 2021 1-2 p.m. ET

Kenya’s landscapes are teeming with animals of all spots and stripes, from speedy cheetahs to majestic herds of zebras. On this thrilling small group Safari Tour to Kenya, you’ll see them all in some of the country’s most spectacular settings. Travel from towering Mount Kenya to the wild expanses of the Maasai Mara to witness the drama of the bush unfolding around you. Join expert Kenyan Tour Directors Christopher and Francis to learn more about the legendary "Big 5", how to best prepare for tour, and the iconic sights and experiences you will have on this trip of a lifetime!

Tuesday, August 3, 2021 11-12 a.m. ET

Portugal is the perfect combination of white sandy beaches, architecturally beautiful cities, rugged coastlines, and a booming restaurant scene. With Medieval castles, cobblestone villages, captivating cities and golden beaches, the Portugal experience can be many things! Join expert Tour Director Leonor for a conversation on all things Portugal and learn more about the tours we offer to this region - including a delicious Food and Wine tour!

Tuesday, July 27, 2021 1-2 p.m. ET

Try as you may, it’s impossible to choose a favorite among Venice, Florence, and Rome. Each city is unique in its own right, with distinctive flavors, sights, and sounds. Join expert Tour Director Tini to learn more about these awe-inspiring cities including hidden gems, must-see places, and the tour we offer to this region.

Tuesday, July 13, 2021 1-2 p.m. ET

Do you dream of the amazing architecture in London, strolling through the world-famous Champs Élysées in Paris, or indulging in rich cuisine in Rome? If your answer is yes, join expert Tour Director Pascal for a Destination Spotlight on three extraordinary, yet strikingly different European cities: London, Paris and Rome! Pascal will walk you through the must-see iconic sites of each city, what some of the best hidden gems are, and of course, the incredible, yet varied, food culture that exists within each country.

Tuesday, June 29, 2021 1-2 p.m. ET

Full of rich history, fascinating culture, and stunning landscapes, the Balkan Peninsula is a region waiting to be explored. From its beautiful coastlines and fairytale-like architecture to its delicious sea-to-table cuisine, Croatia is bound to surprise and delight you every single time. Join native Tour Directors Tamara and Maša for a conversation on all things Croatia - including the jaw-dropping Lake Bled in Slovenia and Plitvice Lakes National Parks.

Tuesday, June 15, 2021 1-2 p.m. ET

When it comes to the region surrounding the Canadian Rockies, one thing is always true: It’s stunning any time of year. From the soaring mountain peaks to the impressive animal life, there is so much to marvel at in this part of North America. Join Tour Director Patrick for a virtual adventure of some of the most awe-inspiring national parks, including Banff National Park, and natural wonders like Lake Louise. You'll also learn about our new Canadian Rockies Adventure tour, perfect for nature and wildlife lovers alike!

Tuesday, June 8, 2021 5-6 p.m. ET

Exclusively for Memorial Day Week! Step into the past and look towards the future. Join Tour Directors Ione and David alongside Kevin Toomey, Associate Director of Market Innovation and Development, to learn how you can trace the events of the past on our History Tours or create your own customized tour based on your interests. This Travel Talk will give you the opportunity to reflect on the past and honor those who've lost their lives while serving in the US and Canadian armed forces.

Tuesday, June 1, 2021 1-2 p.m. ET

Want to learn what the on-tour experience will look like as the world reopens? Curious about the enhanced measures we’ve put in place to support your health and well-being on the road? This is your chance to get all your travel questions answered! Join Heidi Durflinger, EF Go Ahead Tours President, and David Evans, Senior VP of Operations, for an in-depth discussion about how we’re preparing to travel again in 2021 and beyond. Plus, hear all about the tours we’ll be running this summer. Please submit your questions for your hosts via the registration link so we can best prepare for the Travel Talk!

Tuesday, May 25, 2021 1-2 p.m. ET

Follow in the footsteps of the explorers as we take a virtual journey through the U.S. national parks such as the Grand Canyon, Yellowstone, and Mesaverde National Park. Join seasoned Tour Director Phil and learn all about North America's greatest natural treasures. Discover the amazing cultural and geographic diversity of the national parks and come learn about our new U.S National Parks Adventure tour.

Tuesday, May 18, 2021 5-6 p.m. ET

From its ancient castles to its rolling landscapes and blaring bagpipes, Scotland is undeniably intriguing. Join expert Tour Directors Austin and Neil for a conversation on all things Scotland and learn more about the world-famous Scottish castles. Later, pour yourself a dram of Scotch—that’s what the locals call a glass of the liquor—and join Neil for a live whisky presentation. (P.S.—The Scots drop the e in whisky!). You’ll learn about the colors and flavors of Scotch Whisky, the proper way to drink whisky, and how to find the right whisky according to your tastes!

Tuesday, May 11, 2021 4-5 p.m. ET

Descend into a world of ancient wonders to discover the lands behind the legends. Join Tour Director and expert Egyptologist Samia for a full presentation on Egypt including a virtual tour down the Nile River. You'll also learn about the ancient civilizations that shaped this country along the way during this hour long adventure.

Tuesday, April 27, 2021 1-2 p.m. ET

From misty cloud forests and lush jungles to volcanic landscapes and sun-kissed beaches, there’s so much to love about this Central American hot spot. Join Tour Director Rafa for a conversation on all things Costa Rica including their commitment to sustainability and wildlife preservation. After, learn how to make a refreshing piña colada with native Maikol.

Tuesday, April 20, 2021 5-6 p.m. ET

From cooking alongside a Michelin-star chef to tasting a world-class wine right at the vineyard where it’s made, you’ll experience the world and all its flavors on our Food and Wine Tours. Join Italian Tour Directors Linda and Carla, and Lael Kassis, Vice President of Market Innovation and Development, for a (delicious) deep dive on our Food & Wine Tours of Italy.

Tuesday, April 6, 2021 1-2 p.m. ET

In Japan, tea is more than just a hot drink. It is a very important ritual that has a lot of meaning within the culture. The tea ceremony represents purity, tranquillity, respect and harmony and a lot of preparation goes into this important event. Join Tokyo native Yukiko as she walks you through the steps to making the perfect Japanese matcha tea. After, learn about the cherry blossom trees including their significance to locals and how to experience them on tour.

Tuesday, March 30, 2021 7-8 p.m. ET

Ever wondered what causes the bright, dancing colors of the Northern Lights, or Aurora borealis? Though the Northern Lights are omnipresent in Iceland's skies, they are only visible under certain conditions. Join Tour Director Fiffi for a full presentation on the northern lights, including northern lights facts, how to see the northern lights, and more.

Tuesday, March 23, 2021 5-6 p.m. ET

Whether it’s the lively pub scene, the camaraderie with friends and locals, or taking part in the cultural festivals and parades, there are plenty of reasons why traveling to Ireland during St. Patrick's Day should be on your travel wish list. Join Tour Directors Sean, Patricia and Brian as they walk you through the origins of this global celebration of Irish culture and learn how you can experience this historical event on tour.

Tuesday, March 16, 2021 1-2 p.m. ET

From sailing through the Great Barrier Reef on a catamaran to enjoying a glass of sparkling wine overlooking Uluru in the Australian Outback, we are sure you'll find a tour that will best suit your travel style (and take your breath away!). Join Tour Directors Luke, Brad, and Sladana for a conversation on all things Australia and New Zealand.

Tuesday, February 16, 2021 5-6 p.m. ET

Learn about the world alongside 10–22 travelers in off-the-beaten-path destinations on our small group trips. Join Lael Kassis, Vice President of Market Innovation and Development, and David Evans, Vice President of Operations, for a inside look at our small group tours portfolio.

Thursday, February 11, 2021 1–2 p.m. ET

Traveling solo within a group can be a great way to break out of your comfort zone and meet other people who share your passion for exploration. Join Customized Tours Specialist, Andrea, and Go Ahead Ambassador Jessica to learn more about our Solo Tours portfolio.

Thursday, January 28, 2021 5-6 p.m. ET

Are you dreaming of a Spanish adventure in 2021 and beyond? Wondering what it's like to walk through the famous Park Güell in Barcelona or try your hand at preparing an authentic Spanish meal during a cooking class? Join expert Tour Directors Leonor, Paz, and Bernardo as they talk about all things Spain - including a faith-based tour!

Tuesday, January 12, 2021 1–2 p.m. ET

Wondering what it's like to be in Germany during a festival or special event? Join expert Tour Directors Ildiko, Lala, and Alex for a conversation about some of the most anticipated German celebrations of the year and learn more about the tours we offer to experience these events!

Tuesday, December 15, 2020 1–2 p.m. ET

Learn about the benefits of becoming a Group Coordinator from Lauren Gallagher, Director of Group Sales, and seasoned Group Coordinator, Carol M.. Get tips for success and get the inside scoop on how you can travel for free!

Thursday, December 10, 2020 1–2 p.m. ET

What if you could travel the world for less? Join Josh Hennagir, Customer Loyalty and Retention Manager, and Debbie H., Group Coordinator and Ambassador, to learn more about earning free travel with Go Ahead Tours.

Thursday, November 19, 2020 1–2 p.m. ET

Thinking about traveling to Ireland or the UK soon? Join expert Tour Directors Cathal and Ali for a conversation about all things Ireland and UK and learn more about the variety of tours we offer to this region!

Tuesday, November 10, 2020 1–2 p.m. ET

Curious about exploring Greece when travel resumes? Join expert Tour Directors Kostas, Roberto, and Gloria for a conversation about all things Greece and learn more about the variety of tours we offer to this region!

Tuesday, October 27, 2020 1–2 p.m. ET

Wondering what it's like to be in Italy today? Join expert Tour Directors Katia, Linda, and Stefania and our Tour Directors Manager, Fabrizio, for a conversation about all things Italy and learn more about the variety of tours we offer to this region!

Tuesday, October 20, 2020 1–2 p.m. ET

Get a sneak peek at our brand-new tours and learn about the latest travel trends in a conversation with Lael Kassis, Vice President of Market Innovation and Development.

Thursday, October 1, 2020 1–2 p.m. ET

Join Heidi Durflinger, President of EF Go Ahead Tours, for an in-depth discussion about our revised health and safety procedures, as well as our new Travel-Ready Approach.

Thursday, August 27, 2020 1–2 p.m. ET

Frequently asked questions

A webinar is a free online seminar. Join webinars led by the EF Go Ahead Tours team to learn about trending travel topics alongside fellow travelers who share your interests. Our travel webinar series will cover everything from trip planning and tips for saving money, to making the most of your time on tour.

Joining a webinar is easy! Just click “Register now” for the webinar you’re interested in and provide your contact information. We’ll send you a Zoom link that you can use to join the webinar.

Since our webinars will be hosted via Zoom, you’ll need an internet connection and a device with the ability to stream audio and video to join. You can use your computer, tablet, or phone—whichever you prefer.

You’ll get a personal, expert perspective on the world of travel during our free webinars. Have a question about the future of travel, choosing a perfect trip, or how to save money on travel? Ask away! Our team can’t wait to share their insights about travel with you. During our webinars, you’ll meet with expert Go Ahead staffers and other like-minded travelers who share your interests.

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Research & industry impact.

Monthly Insights

The U.S. Travel Insights Dashboard ›

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INTERACTIVE TRAVEL DATA The U.S. Travel Insights Dashboard

FACT SHEET Our Impact

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Browse Full Research Catalog

The u.s. travel insights dashboard.

The most comprehensive and centralized source for high-frequency intelligence on the U.S. travel industry and the broader economy. Updated monthly.

Economic Impact

Search by state or congressional district and download a detailed PDF of the essential role travel plays in stimulating economic growth, cultivating vibrant communities, creating quality job opportunities and inspiring new businesses. It is indispensable to our nation’s global competitiveness.

The Latest Travel Data

Monthly member-exclusive summary of the latest economic, consumer and travel indicators, trends and analysis featuring key highlights from the U.S. Travel Insights Dashboard.

Lodging Levies: Rates and Allocations

An in-depth examination of lodging levies and taxes across 105 diverse destinations, designed to shed light on how governments allocate tax revenue from the travel industry.

Semi-Annual Travel Forecast and Global Competitiveness Overview

U.S. Travel hosted a two-part webinar featuring a deep dive into the latest travel forecast and an overview of a new global competitive analysis report, conducted by Euromonitor.

Travel Forecast

The latest forecast shows that international inbound and domestic business travel are still far from a full recovery. Although international travel to the U.S. is increasing, it remains below pre-pandemic levels. Business travel is expected to grow in 2024 but at a slower pace. Domestic leisure growth slowed due to reduced consumer spending amid higher borrowing costs, tighter credit conditions and the restart of student loan repayments.

Upcoming Webinars

Stay tuned – more coming soon, webinar recordings, technology and travel distribution – part 3, a demo of opentravel’s 2.0 open standards.

Technology and Travel Distribution – Part 2

Retooling the travel business for the future.

Technology and Travel Distribution – Part 1

A perspective on hybrid distribution models.

IITA’s Inbound Insider Webinars

Covid-19 Relief – Is There Any for the Travel Industry?

• Payment Protection Program – New – most DMOs will now be eligible.
• Unemployment extension
• Employee Retention Tax Credit
• Live Venue Grant Program
• Transportation inclusions

Retool Your Business for 2021:  Learn How Companies are Adopting Data and Technology Standards to Allow for  New Business Opportunities and Flexibility in a Changing World

How to Earn the Safe Travels Stamp

WTTC: Uniting the Global Travel Industry and Rebuilding Traveler Confidence 

The travel industry must adopt standard protocols and practices for safe traveling across the world to rebuild consumer confidence. The World Travel and Tourism Council, in conjunction with governments and health experts, has developed global protocols for a coordinated and consistent experience for the traveler. Adolfo Reyes presented WTTC ‘s vision and global activities to ensure future travel is safe, secure, and seamless for the traveler.

Connectivity Providers – Navigating Smart!

Connectivity – Benefits and Challenges for the Tour Operator Markets

Connectivity has been driving change in the travel distribution system in recent years, forcing inbound operators and travel suppliers to adapt their business models to stay competitive. With the number of connectivity solutions available for both buyers and sellers based on business type, size, products and a variety of other factors, it can be confusing at best. Join our panel of inbound operators to hear about the benefits and challenges they’ve experienced and how the travel trade can help shape technology distribution standards in the post-Covid business environment.

Moderator: Peter van Berkel, Travalco USA Panelists: Oswaldo Freitas, Easy Time Travel Nick Hentschel, AmericanTours International Lena Ross, America 4 You Faisal Sublaban, Bonotel Exclusive Travel

National Parks – It’s Good News for a Change!

Positive news around national parks of late provides a glimmer of hope for the rebound of inbound travel. The National Park Service’s delay of its systemwide tour operator CUA program and the hopeful prospect of much improved park infrastructure due to the passing of the Great American Outdoors Act should give tour operators a positive outlook for the post-pandemic future. Join this session to hear how tour operators and our DMO and Supplier partners can work with the parks through smart programming and best practices to fuel the recovery of the nation’s economy following this health crisis.

Presented by Lisa Simon, Executive Director, IITA; Peter van Berkel, President, Travalco; Gary Schluter, Founder, Rocky Mountain Holiday Tours.

Direct Connectivity – The Wave of the Future

IITA’s Technology Task Force present on connectivity among travel organizations the benefits and pitfalls, types of technology and how open standards provide the most flexible and affordable technology solutions.

Who should watch?

• Inbound operators
• Travel suppliers – hotels, attractions, restaurants, transportation companies, and other services
• DMOs – state/local/regional/national destination marketers
• Contracting managers
• Technology and api/distribution specialists
• Product developers
• Sales & marketing teams

IITA’s Connectivity Task Force

Navigating Forward in Uncertain Times

Mari Anne Snow, CEO of Sophaya, talked to IITA members about how to maximize productivity and make it comfortable for employees and managers.

Mari Anne Snow, CEO of Sophaya

Airlift and Tourism Development: Two Sides of the Same Coin

Understanding the importance of airlines and their contributions to the popularity of tourism destinations, this webinar looks at what is going on in the international aviation market, and, how to try and ensure the restoration of air services. IITA member Alfredo Gonzalez sets the stage with the status of air travel and the issues the airlines must overcome in today’s environment to resume critical airlift. Aviation and tourism consultant Gavin Eccles provides valuable insights and actions for how destinations and airports need to be aligned in how we present to the new realities of airlines post Covid-19.

Gavin Eccles, GE Consulting

Alfredo Gonzalez , AG Hospitality Group

Thought Leader Panel: What Will the ‘New Normal’ Look Like for Inbound Travel to the US?

At this time when international travel is at a dead stop, everyone’s asking, “What’s our new normal going to look like post-Covid-19?” and “When can we expect the inbound travel rebound?” and “What will we need to do differently to ensure health and safety standards are met?” While none of us knows the answers, we can begin to collectively shape the future as we navigate this uncharted territory together. Our panel of leading destination marketers and inbound tour operators share their perspectives on what’s in store for the industry and how we will bring international visitors back to the U.S.

Moderator:      

Elliott Ferguson, President & CEO, Destination DC

Panelists:      

Fred Dixon, President & CEO, NYC & Company 

Gloria Lan, Owner/President, Tour America, LLC

Peter van Berkel, President, Travalco USA Inc.

Vicki Varela, Managing Director, Utah Office of Tourism

Preparing Your Company To Do Business Post Covid-19

Jeff Ment, a travel attorney with more than 28 years of industry experience, talks about doing business in the post COVID-19 travel world. He shares suggested changes to better protect your company with terms and conditions, including force majeure clauses, payment and cancellation terms, and limitations on liability. He also discusses the ramifications of credit card chargebacks. Jeff is joined by Alastair MacMillan-Bell, senior vice president at The Berkely Group, to answer  questions and concerns about how to best protect your business going forward.

Jeffrey Ment

 Alastair MacMillan-Bell

Dr. bryan williams on leadership during a pandemic .

Dr. Bryan Williams is a keynote speaker and author, who focuses on leadership and service excellence. He has facilitated workshops and delivered keynotes worldwide for various companies in diverse industries.

In this webinar, Bryan discusses key concerns and shares best practices relating to our current work environment.

Key points include:

• How to stay present and mindful in this constantly changing time.
• What kind of things can we be working on now to set ourselves up for success upon return?
• How to keep your team members motivated and aligned as they work virtually.
• How best to respond when people reach out to you in fear and anxiety.

Dr. Bryan Williams

Peter greenberg answers your questions about covid-19 and its impact on inbound travel.

Emmy-winning investigative reporter and producer, Peter Greenberg shares insight into the impact of the Covid-19 pandemic on the global travel industry and specifically where inbound travel to the United States will be when the health crisis is behind us. America’s most recognized, honored and respected front-line travel news journalist — known in the travel industry as “The Travel Detective” — Peter is the consummate INBOUND INSIDER.

Peter Greenberg

Iita inbound insider webinar: understanding covid-19 legislation.

Join the replay of this IITA webinar to hear legal experts discuss aspects of recent COVID-19 legislation related to the needs of small travel businesses. Adventure Travel Law attorney Chun T. Wright discusses financial relief available under the Coronavirus Aid, Relief, and Economic Security (CARES) Act, cancellation/refund strategies in the wake of COVID-19, and mitigating future business risk. Labor and Employment Law attorney Laura M. Merritt provides an overview of best practices and key employment laws currently impacting the workforce, including the emergency sick leave and enhanced family and medical leave requirements of the newly enacted Families First Coronavirus Response Act.

Chunnie Wright

Laura Merritt

What are the best free Travel and Tourism Webinars and Courses?

• Responsible Travel
• Organizing a trip
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Continuous learning is one of the most beneficial things you can do for your business. The travel industry is ever-changing, and businesses that stay on their toes and focus on being updated on every aspect - marketing , tools, best practices, etc.- are thriving. Luckily, the internet has facilitated the distribution of knowledge, training, and certifications through online courses and webinars. Free travel industry webinars abound! You just have to keep an eye out for the most relevant, comprehensive, and thorough travel and tourism webinars. 

At WeTravel , we understand the great value of knowledge; that’s why we think it should be available for everyone ! Through our Academy, we’ve released a series of free travel industry webinars and courses you can start watching today! We release free and new webinars and courses every month, so if you don’t want to miss out on our latest content to grow your travel business, we invite you to subscribe to our newsletter or bookmark our academy page !

We’ve prepared a roundup of the best 6 free travel and tourism webinars and courses you can find on our Academy right now. 

Best free webinars and courses for your travel business

1. travel industry course: content marketing strategy for tour operators.

In the world of Digital Marketing, Content is king. But what do we mean by content? Is it only articles and blog posts? Most certainly not. When we talk about content, we refer to value. We talk about offering your clients valuable and timely information for them to get inspired, clear their doubts, and discover what’s your edge between the sea of offers they’re currently analyzing. 

Whether it’s a blog, an FAQ page about a destination, a 30-second tour video, or a breathtaking brochure, you always need to consider what your potential clients want and need to see and know. Being part of the travel and tourism industry gives you the opportunity to create an impressive, informative, and inspiring content marketing strategy that converts curious website visitors into your travel business’ transacting clients. 

WeTravel and the wonderful Chris Torres offer this free travel industry course that will get you started on creating your business's strategy to thrive and stand out from the competition. Get all the guidance you need to generate valuable content that will cover your potential client’s needs and get them through your sales funnel!

Apart from learning how to engage more with your audience through your content, this travel industry course will also teach you:

• Why you should go from operating a tourism firm to a media company
• Recognizing the client's experience through your customer’s journey
• How to quickly come up with topic ideas
• How to create a video campaign that can produce 100 days' worth of material

… and so much more!

3. Free Travel Industry Webinar: Website & Payment Must-Haves to Maximize Tour Conversions  

Your potential clients are getting more tech-savvy by the minute! Is your travel business ready to meet their digital needs? An efficient website and payment solution that turns your client’s booking process into smooth sailing is one of the most important things you need to capture and convert more leads. To optimize your website and payment solution to the fullest, you first need to understand how your users interact with it, what they want to see, how they want to pay, and so on. 

During this free travel industry webinar, you’ll get to explore all the must-haves your website needs to meet your clients with a friendly and easy-to-navigate booking process that will drive more conversions and transacting clients to your business.

Join WeTravel in this hour-long discussion and take notes on what tools you need to start implementing right now!

During this free travel industry webinar, you’ll learn:

• Some technological requirements and must-haves for your website
• Observations on the behavioral changes seen in travelers during COVID-19
• Key technological components of WeTravel that can enhance your booking experience
• Why it's crucial to give your visitors mobile options

2. Travel Business Free Course: An Introduction to Sustainable Tourism

Being a sustainable business is an everyday commitment to do better for the planet we’re so lucky to call home and the individuals that inhabit this land with us. For tourism companies, sustainability should be a priority because the great outdoors is a primary source of income for this industry. So, travel agencies, tour operators, destination management companies, and more should be at the forefront of sustainability.

Sustainable tourism entails so much more than just being environmentally friendly; it also includes giving back to the community, supporting local economies, bettering your practices around interaction with animals, and so much more. 

WeTravel and Tourism Cares created a free one-hour course to get you started on all things sustainability for your business! During this very comprehensive online course, you’ll learn how to:

• How to create a strategy to approach sustainability at all levels of your business
• How to reduce your business's carbon emissions and waste management tactics
• Animal welfare and climate justice
• How to add meaningful products to your business

3. Travel Industry Free Webinar: How to Protect Your Travel Company Online (Cybersecurity Training)

Protecting your company from cyber attacks also means protecting your client’s sensitive information. Digital attacks come in all shapes and sizes, so we need to be in the loop about efficiently safeguarding our business from threats. Tourism companies handle their clients’ credit card details or bank account information, so it’s crucial to have all the necessary resources to protect this data. You'll create trust-based relationships with your customers by implementing all the best security measures.

During this free travel industry webinar, you’ll hear from our very own Garib Mehdiye, WeTravel’s Chief Technology Officer (CTO). In this hour-long webinar, you’ll explore how to identify your travel business’s vulnerabilities to protect your information and your client’s information safe. 

Amongst many things, you’ll learn to:

• Recognize and prevent phishing and ransomware attacks
• Implement secure email and password usage practices
• Check your data’s current security status

4. Travel Industry Webinar: Creating Demand for your Tours in Today’s Economy

The road to recovery after a challenging time can be very stressful to embark on. Nevertheless, it’s always good to have a handy resource that can get you started on your journey and bring you some ease. The COVID-19 pandemic generated a lot of stress for the travel and tourism industry. Still, many operators, travel agencies, retreat planners, and more are seeing the light at the end of the tunnel after understanding how the mindset of their travelers works now. 

What are your customers looking for now? What are their new expectations and fears? What are their new deal breakers or what will get you to close your deal? These are some of the questions we need to ask ourselves to adapt our travel and tourism offers to fit what people are looking for. 

During this free travel and tourism webinar, led by the bright Kate Burda, you’ll learn how to drive more revenue to your business during challenging times by focusing on the essential changes you need to make to adapt to the context that surrounds you. 

During this 1-hour webinar, you’ll learn how to: 

• Identify how your most valuable customers think
• Change your marketing and sales approach to a customer-centric one
• Targeted marketing to your most valuable customer

5. Travel Business Webinar: Advancing LGBTQIA+ Travel for an Inclusive Industry

Creating a much more inclusive world is everyone’s duty! Plus, we genuinely believe that the joy of traveling and discovering the wonders the world has to offer deserves to be safely experienced by every individual regardless of their identity or preference. So why not start with making your travel business more open, accepting, and inclusive of the LGBTQIA+ community?

With this free travel business webinar, created alongside Tourism Cares, you’ll find a guide to navigating the first steps towards a more inclusive business and practices you can start implementing today to achieve this. 

During this 1-hour roundtable discussion, you’ll learn about:

• The role of the travel industry in the rights and liberation of the LGBTQIA+ community
• How companies can promote change for greater inclusivity in the workplace and industry
• How travel agencies can support the LGBTQIA+ community in traveling safely

6. Free Travel Industry Course: Photography Ethics For Your Travel Business

Everything you do communicates something to the rest of the world. As travel businesses, we need to make our core values clear through the imagery we use and the practices we’ve implemented for interacting with and photographing, places, animals, and other people. As these values shine through, we’re going to be able to offer more transparency to our potential clients on what they can expect from the experiences they book with us.

Photography ethics are very important to reflect how inclusive your travel company is and how aware you’re of others and their feelings and visions of the world. How we choose to interact with people wearing their traditional attires, a place that is deemed sacred by other cultures, or an animal that’s resting on the beach, says a lot about what your business holds as important. 

During this free travel industry webinar, created by the fantastic travel photographers Lisa Merrill, Amina Mohamed, and Lisa Langell, you’ll learn all about photography ethics and what can you start implementing in your travel business today!

Sign up for our newsletter for the latest news regarding our Academy

At WeTravel, we’re committed to providing the resources all travel businesses need to thrive. Whether it’s our powerful booking and payment solution , travel industry webinars, or an article with the latest insights on how to keep growing, we’re always generating new content! If you want to stay in the loop of our latest publications, upcoming courses, etc. we recommend you subscribe to our newsletter ( you can find the form at the top right corner of this blog ) to get all the information you need right in your inbox.

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Top reasons why customers abandon the travel booking process, how to drive travel conversions with your direct online booking process, where to expand in 2024: top trending destinations your travel company needs to explore, so do travelers.

On the map: Where travel's headed in 2023

Recorded: November 29, 2022

Duration: 20 minutes

Shauna Moran

Stephanie Harlow

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After a turbulent time for travel, what’s next for the industry? 

In this webinar, our expert analysts will be digging into all of the latest travel trends and key themes making waves for 2023. 

Are travelers jetting overseas or staying closer to home? Is the cost of living crisis impacting consumers’ travel plans? What types of trips are hot right now?

For the answers on all of these questions and more, join us for our latest travel webinar. 

What will we talk about?

Get the inside scoop on hot topics such as:

• International vs. domestic travel
• The types of trips people are planning
• Sustainability’s impact on consumers’ plans to travel
• The main purchase influencers among vacationers

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rezStream is dedicated to sharing our knowledge by hosting free monthly travel industry webinars. View the schedule to save your spot for an upcoming event or view previously recorded webinars to catch up!

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August 30, 2023

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Building a Social Media Game Plan with a Digital Marketing Agency

May 31, 2023

Whether you pay attention to it or not, chances are your next guest is making a purchase decision based on your social media presence. So, to help you maintain your brand reputation we invite you to watch our webinar recording “Building a Social Media Game Plan with a Digital Marketing Agency” hosted by Cass Tooke, Social Media Specialist at rezStream.

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May 3, 2023

Are you ready for the transition to Google Analytics 4? This new tracking system affects all hotel businesses, so it’s important that your hotel is prepared before the July 2023 deadline. In this video, we will show you how to get your hotel ready with Google Analytics 4 and how it will impact your direct bookings and reporting. We’ll provide tips and advice on steps you can take now to ensure a successful transition. Learn how to get your hotel ready for Google Analytics 4 today!

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See firsthand how our solution can streamline operations, reduce workload, and increase direct bookings. Our Cloud based reservation software and online booking engine are designed for all sizes of properties and is easy to use and implement.  During this webinar, we’ll walk you through our most sought-after features and components of rezStream Cloud!

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March 29, 2023

You’ve probably heard about Google Business, Google’s Free Booking Links and Google Hotel Ads, but what does it all mean? And where do you even start? In this webinar recording, Liz Brown, VP of Customer Delivery, so she can walk you through how all these opportunities can help your business get reach more guests on Google!

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UN Tourism | Bringing the world closer

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Webinar by UN Tourism and Amadeus: Travel Insights 2024: Focus on the Americas

Enabling destinations to better understand travel insights for their region | May 14th, 2024 | Zoom English Session: 4:00 - 4:45 pm (CEST) | Spanish Session: 5:00 - 5:45 pm (CEST)

Tuesday, May 14th, 2024. As travel experiences a remarkable resurgence, the global hospitality industry prepares for a new era of exploration. In an effort to equip destinations with practical insights, UN Tourism and its Affiliate Member, Amadeus, are joining forces to introduce a groundbreaking webinar titled "Travel Insights 2024: Focus on the Americas".

Scheduled for May 14th, in two sessions, one in English and the other in Spanish, these webinars aim to equip stakeholders with comprehensive Market Intelligence. Attendees will gain invaluable insights into emerging trends, booking patterns, and the evolving expectations of travellers.

UN Tourism and Amadeus share a common objective: to assist global hospitality organizations by providing the essential insights necessary to stimulate travel demand, all while prioritizing sustainability to safeguard our planet, its destinations, and its inhabitants.

Attendees can look forward to an interactive session, offering a platform to delve deeper into key insights and address pressing concerns.

English Session: 4:00 - 4:45 pm (CEST)

Spanish Session: 5:00 - 5:45 pm (CEST)

Don't miss this opportunity to gain a deeper understanding of travel dynamics in the Americas and discover strategies to thrive in a post-pandemic world.

Welcome by Ms. Sandra Carvao, UN Tourism

Welcome by Mr. Gustavo Santos, UN Tourism

Presentation by Mr. Javier Ruescas, UN Tourism

Presentation by Ms. Caterina Pintus, Destination Intelligence Director, Amadeus

Q&A session

Presentation by Mr. Michel Julian, UN Tourism

Presentation by Mr. Franz Müller, Latin America & Caribbean Regional Sales Manager, Amadeus

Presentations:

• Focus on the Americas: Unveiling regional travel trends
• Enfoque en las Américas: Tendencias regionales de viajes
• World Tourism Barometer | Volume 22 · Issue 1 · January 2024 (v.3)

Related links

• Amadeus & UN Tourism joint report reveals tourism in the Americas is on the rise

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Founder & President

A former cruise ship captain, Leigh moved from the high seas to the virtual world in 1997 and has been facilitating webinars & webcasts since 2001. First, developing Cruise West’s award winning, innovative webinar program and now managing programs for over 20 travel companies, Leigh firmly believes that information, shared through real time connections, establishes trust, value & credibility.

• According to our Build for the Future survey, a small group of forward-thinking travel businesses have cultivated key attributes that help them thrive.
• Travel leaders have 45% more capabilities in differentiated people advantage than laggards because they upskill existing personnel and attract and retain new talent, which allows them to offer customers a better experience.
• Leaders have 68% more AI capabilities than laggards because they deploy advanced analytics throughout the travel value chain to offer hyper-personalization.

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Travel and Tourism

/ slideshow, building the travel company of the future, key takeaways.

The following insights are part of BCG’s Build for the Future series, based on three years of research conducted on digital transformations at major organizations around the globe.

Planning a trip once meant consulting a guidebook or working with a travel agent. Today, people may plan a getaway based on a TikTok influencer’s recommendation, an online review, or a personalized ad fed to them by an algorithm.

These and other evolving consumer behaviors, coupled with cost pressures, are redefining competition in the travel business and the capabilities needed to succeed. As a result, the travel industry is facing challenges in all sectors, including airlines, hotels, theme parks, and cruise lines. The challenges are especially acute for long-time incumbents playing catch-up with digital natives.

Against this background of change, a handful of travel companies are thriving. According to our Build for the Future survey, the most forward-thinking travel businesses share a number of common attributes. These traits allow them to excel regardless of customer or market pressures and produce financial and nonfinancial outcomes that outshine those of their peers. (See “Build for the Future.”)

Build for the Future

• Five areas that are fundamental to success
• The emphasis of transformation efforts
• How successful transformation efforts have been
• The degree to which each of more than 50 potential influencing capabilities were in place

At a Glance

Our Build for the Future survey identified a small cadre of companies we refer to as “future-built,” with attributes that make them more ready than their peers for what’s on the horizon. These traits include: aligned leadership and purpose, differentiated people advantage, agile operating model, innovation-driven culture, modern technology platforms, and AI .

Future-built travel companies use these attributes as a springboard to improve their performance in four specific areas:

• Customer Experience. They elevate travel experiences by designing seamless, digital-first customer journeys, enhancing touchpoints, and reimagining loyalty to foster lasting connections.
• Commercial Excellence. They sharpen their competitive edge by using dynamic pricing and revenue management strategies, crafting tailored marketing narratives, and accelerating growth through digital sales channels.
• Operational Innovation. They infuse operations with digital agility, they forecast and preempt maintenance needs, and they execute capital projects with precision to redefine operational excellence.
• Cost and Resilience. They employ a holistic view of managing costs, embed zero-based budgeting principles, and streamline procurement to lift efficiency and instill resilience.

Among the 24 industries analyzed in our Build for the Future research, travel is one of the more advanced when it comes to being ready for the future. That’s primarily because of the advanced practices used by digital newcomers. Long-time travel players, however, trail the majority of incumbents in comparable consumer-facing industries when it comes to future readiness. In particular, travel incumbents lag in adopting innovation-driven cultures and cultivating a differentiated people advantage.

Read the slideshow to learn more about the survey findings.

Focusing on People and AI

The difference between travel industry leaders and laggards is particularly acute in two areas:

Differentiated People Advantage. Travel industry leaders have an edge in upskilling existing personnel and attracting and retaining new talent, which allows them to offer customers a better experience booking travel or taking a trip. Leaders in the hospitality sector of the travel business, for example, improve hiring and retention through continuous benchmarking to ensure that compensation is equal to or above that for comparable jobs in other industries, and by offering flexible schedules. Hospitality leaders also support diversity and inclusion. They also target messaging, outreach programs, and other actions to appeal to specific groups of current, past, and prospective employees.

AI. Travel industry leaders deploy advanced analytics and AI throughout the travel value chain. By optimizing their supply chain and offering hyper-personalization, these bionic companies successfully combine human and advanced technology capabilities, gaining a competitive advantage that can take a variety of forms. During severe weather, airlines use these capabilities to minimize customer travel disruptions by selecting the next best flight schedules. Cruise lines use their combined people and advanced technology capabilities to fine-tune pricing during cruise booking periods to maximize occupancy and revenue.

How Travel Industry Incumbents Can Catch Up

To become future-built travel businesses, companies might consider the following moves to foster the six winning attributes we’ve identified:

Aligned Leadership and Purpose. Leadership is central to becoming future-built. Companies in industries of all types with a systematic and well-supported approach to activate leaders see transformation success rates that are three times higher than those of their competitors. Leaders at these companies reimagine and reinvent the business to serve all stakeholders, inspire and enrich the human experience, and execute and innovate through supercharged teams.

Differentiated People Advantage. Combine people and machines for a new model of customer service excellence. Use generative AI’s (GenAI) emerging power to equip frontline staff with behavioral nudges and as support for personalized customer interactions.

Agile Operating Model. Build a minimum viable operating model to support innovation and establish an innovation flywheel . Such a learning loop increases a company’s chances of building the next game-changing product or service and decreases the time needed to bring digital products to market.

Innovation-Driven Culture. Create an innovation-focused culture that embraces risk, fosters collaboration, and grants autonomy to internal teams. Then, use that culture to put customer experience at the heart of everything you do.

Modern Technology Platforms. Ensure that efforts to establish data platforms and modernize core systems start at the top, in the executive suite. Guide modernization initiatives with a rigorous focus on business outcomes. Work backward from the outcome you want to achieve, analyzing the data that has to be liberated and the systems that have to change to accomplish your goals.

AI. Use the excitement generated by GenAI to invigorate AI transformation programs, especially for managing revenue, managing operations, and personalizing customer interactions.

Call it the Instagram effect. People influenced by what they see on social media have higher expectations for travel and the services they get from the travel companies they work with. By cultivating superior people practices and an innovation-based culture, travel laggards can catch up with industry leaders and provide the services that customers want.

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Contact Our Experts

Michael Fraser

Managing Director & Partner

Los Angeles

Alberto Guerrini

Managing Director & Senior Partner

Andy Levine

Lara Koslow

Jason Guggenheim

Managing Director & Senior Partner, Travel & Tourism Global Leader

Ryan Trocinski

Karan Jagitani

San Francisco - Bay Area

Michael Fraser is a Partner in the Los Angeles office. He joined the Los Angeles office of BCG in 2012 as a consultant. He holds a JD and a Bachelor of Commerce (majors actuarial studies and finance) from the University of New South Wales, Australia. Since joining BCG Michael has focused on Industrial Goods and Financial Services, with casework across a range of functional areas, including Marketing and Sales, People and Organization as well as Transformation. He has recently returned from casework in Brazil - a country he thoroughly enjoyed experiencing. Prior to joining BCG Michael worked for an Australian investment bank in Sydney and in New York where he spent time in equity and credit research, infrastructure a strong area of concentration. In his time away from the office, Michael enjoys the sights and sounds that Los Angeles has to offer, with his knowledge of the town happily increasing with each passing weekend!

Alberto Guerrini joined Boston Consulting Group in 2005. He is a core member of the firm’s Consumer practice; leader of the firm’s travel and tourism sector in IGT (Italy, Greece, and Turkey); and leader of the firm’s People and Organization practice in IGT. Alberto is also a leading member of BCG’s global initiative for pricing and revenue management in travel and tourism.

Lara Koslow is global leader of Boston Consulting Group’s Center for Customer Insight and part of the firm’s global Marketing, Sales & Pricing leadership team. She is the former global co-leader and North American leader of BCG’s marketing topic.

Julia Dhar joined Boston Consulting Group in 2009 and is a core member of the People & Organization , Industrial Goods, Public Sector, and Social Impact practices. She founded and leads BCG’s Behavioral Science Lab and the firm’s behavioral science network BeSmart, and is a member of BCG’s global Change Management leadership team. Trained as a behavioral economist, Julia champions the use of behavioral insights to improve product and service design and delivery to make countries and organizations more inclusive, sustainable, and productive. She is deeply involved in the firm's IP development on the Future of Work and co-leads BCG’s work on deskless workers.

Jason Guggenheim joined Boston Consulting Group in 2001 as a consultant after practicing as an attorney for 3 years in Johannesburg, South Africa. Jason studied at the University of the Witwatersrand in Johannesburg and received an undergraduate degree in finance and economics and a graduate degree in law from Oliver Schreiner School of Law at the University of the Witwatersrand. After leaving BCG in 2002, Jason took a strategy/corporate development role in the Ventures group at Delta Air Lines. In 2004, Jason joined a 4 person team, led by the then-CFO of Delta Air Lines, who took on the restructuring of the bankrupt independent energy provider Mirant Corporation. Following the emergence from bankruptcy of Mirant Corporation, Jason returned to BCG in 2007 to further his interest in strategy, travel and tourism, and turnaround work. Over the past few years, Jason has focused on cruiseline and airline work, serving clients in both the US and Europe.

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In 2024 we will be hosting the 24th World Travel & Tourism Council Global Summit in Perth (Boorloo), Western Australia.

WTTC’s annual Global Summit is the most influential Travel & Tourism event on the calendar, and in 2024 industry leaders will once again gather with key government representatives to continue aligning efforts to support the travel sector and move beyond to a safer, more resilient, inclusive, and sustainable future.

WTTC will host its 24th Global Summit in Perth (Boorloo), Western Australia from 8th – 10th October 2024 . WTTC is delighted to host this influential event in a destination that honours its cultural heritage and works to protect both people and planet.

Western Australia’s commitment to growing its visitor economy sustainably while placing its First Nation people at the centre of everything it does is commendable. It offers many lessons for other destinations. Perth is admired not just for its economic contributions, stunning scenery, and biodiversity, but also for its strong ethos of fostering connections between cultures, communities, and the environment. It is a city that embodies the spirit of unity and an ideal place to bring together global leaders.

Keep checking back to hear more details about the summit soon. 

Discover Perth (Boorloo), Western Australia

With weather as welcoming as its friendly locals, Australia’s sunniest capital city of Perth offers adventures for everyone. Framed by the Swan River (Derbarl Yerrigan), the city boasts 19 pristine beaches, each blessed with dreamy Indian Ocean sunsets, and is home to one of the world’s largest inner-city parks.

Perth is home to the Swan Valley, the only wine region within an Australian capital city — just one of the effortless day trips to enjoy within an hour of the city. You can also explore Perth’s historic and bohemian port city of Fremantle (Walyalup), swim with playful wild dolphins in Rockingham, or cruise to Rottnest Island (Wadjemup) to meet plenty of quokkas, the world’s happiest animal.

Add a thriving metropolis of curated cultural experiences, luxury hotels, shopping precincts, rooftop bars and waterfront dining at Elizabeth Quay on the beautiful Swan River, and it’s easy to see why Perth is such a relaxed and naturally adventurous capital city. 

See the highlights from previous Global Summits

Global Summit Philippines

Under the theme of ‘Rediscovering Travel’, tourism ministers and Travel & Tourism leaders from around the world reinforced their determination towards greater cooperation and alignment between the public and private sector. 

Manila, Philippines | 20 - 22 April  2022.

Sustainability & Investment Summit Puerto Rico

The Sustainability & Investment Summit explored how the Travel & Tourism sector can enhance its sustainable and inclusive growth through practical steps and lessons shared by leaders in the field.

San Juan, Puerto Rico | 14 June  2022.

Global Summit Riyadh

Under the theme “Travel for a Better Future” the event in Riyadh focused on the value of the sector, not only to the global economy, but to the planet and communities around the world.

Riyadh, Saudi Arabia | 28 Nov - 1st December  2022.

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