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Best places to visit in africa for 2023-2024.

Africa may not always register on the average traveler's radar, but those who visit have the chance to experience the perfect blend of ancient and modern, wild and urban, and East and West. From Cape Town's coastal beauty to Tanzania's game reserves, choosing your adventure on the second-largest continent can be difficult. To help you start planning, U.S. News ranked the best places to visit in Africa based on accessibility, affordability and the variety of things to do, as well as user votes and expert opinions. Help us choose next year's top spots by voting for your favorite destinations below. 

Serengeti National Park

Victoria falls, masai mara national reserve, kruger national park.

If you're enamored with the prospect of coming face to face with elephants, giraffes, zebras and wildebeests, then a safari tour through Tanzania's Serengeti National Park is the bucket-list adventure for you. The price will be steep, but a journey here affords an unforgettable African savanna experience. To save some coin, book one of the park's campgrounds instead of staying at a high-end safari lodge or luxury tented camp. Plan on arriving in January or February (calving season) or between June and October (dry season and prime migration time) for the best game-viewing conditions.

Outdoorsy types travel far and wide to admire this breathtaking UNESCO World Heritage Site. Straddling the border between Zambia and Zimbabwe in Mosi Oa Tunya National Park, Victoria Falls is roughly twice as deep and wide as Niagara Falls, making it one of the world's most jaw-dropping waterfalls . To see this natural wonder at its prime, plan a visit in April or May when the region's rainy season has concluded. Popular vantage points include the Knife-Edge Bridge, Livingstone Island and Devil's Pool. When you're not enjoying the view from above, go whitewater rafting in the Zambezi River to admire the falls from a different angle.

Most tourists head to Tanzania to go on safari, but you'd be remiss if you didn't save time for the country's other must-see treasures. In addition to its animal-filled plains, Tanzania boasts otherworldly natural wonders, including red-hued Lake Natron, Ngorongoro Conservation Area's expansive crater and Mount Kilimanjaro – the tallest mountain in Africa (and largest free-standing mountain on Earth). For the ultimate adrenaline rush, book a climbing excursion up the continent's famous mountain through a local tour operator.

Mauritius appeals to vacationers in search of a bit of everything. Though its main draws are its powdery sands and luxe beach resorts , this small island nation east of Madagascar also charms visitors with its mix of cultures; friendly locals; lively festivals and tasty teas and rums. After a day of exploring some of the island's nature reserves and soaking up the sun, retreat to one of its premier properties to savor fresh seafood while watching a traditional sega dance performance or the sun set over the Indian Ocean.

Home to cheetahs, elephants, lions, wildebeests, hippos and more, Masai Mara National Reserve is one of Kenya's premier spots to see wildlife. Sign up for a safari to explore this protected area's 373,000-plus acres of rolling grasslands. (Tip: Look for companies with guides certified by the Kenya Professional Safari Guides Association.) For an extra dose of adventure, opt for a horseback riding excursion or hot air balloon safari. To increase your chances of spotting the big five (lions, leopards, rhinos, elephants and buffaloes) and other migrating animals, time your visit between July and October during the Great Migration.

Zanzibar offers something for everyone, whether you're in search of beautiful white sand beaches or an unforgettable adventure. After trekking to this Indian Ocean archipelago off the coast of East Africa, you'll instantly feel at ease as you lounge on quiet beaches like Matemwe and Kiwengwa. Next, visit UNESCO World Heritage-listed Stone Town, where you'll find the ruins of a 19th-century palace and a graveyard with ties to Zanzibar's former Arab royals. And no trip would be complete without taking a spice tour in the countryside and exploring Jozani Chwaka Bay National Park. As an added bonus, you'll find this is a surprisingly cheap tropical destination .

A grouping of 115 islands in the Indian Ocean, the Seychelles has long attracted those looking for a truly relaxing, off-the-beaten-path getaway. Spend your days lounging on pristine, crowd-free beaches like Anse Lazio and Anse Source D'Argent, one of the most beautiful beaches in the world. Or, head deep into the UNESCO World Heritage-listed Vallée de Mai nature reserve to gaze at its unique flora and fauna. Keep in mind that lodging here is expensive (especially at the luxury resorts), so it's best to save up and book in advance.

With numerous hiking trails, miles of dramatic scenery and stunning beaches (including one with wild penguins), this South Africa hub caters to both adventurous and laid-back travelers. Getting to Cape Town won't be cheap, but your dollar will go far once you arrive. Make sure you take the aerial cableway up Table Mountain, visit Nelson Mandela's jail cell on Robben Island and explore the world-renowned Constantia Valley wine region. You'll also want to save time to trek through the Cape of Good Hope, which lies 40 miles south of Cape Town on the southern tip of Africa.

Cairo can be overwhelming, as there's so much to see and do everywhere you turn. From Islamic Cairo's bustling Khan El-Khalili bazaar to the ancient Pyramids of Giza to the picturesque Nile River, you'll be immersed in this Egyptian city's history and culture before long. Though winter offers the most pleasant weather of the year (with daytime temperatures in the 60s and 70s), it's also the busiest season, so consider visiting in spring or fall when room rates are lower, temps are bearable and crowds thin out.

Like other historic Moroccan cities, Marrakech buzzes with life: Performers vie for your attention in Jemaa El Fna (an open-air square in the heart of the Medina of Marrakesh) while vendors hawk aromatic spices, homemade textiles, ornate lanterns and more at the bazaars along the alleyways. When you need a break from the hustle and bustle of the city, unwind at a hammam, visit the Jardin Majorelle or head to a rooftop bar and relax before retiring to your riad. During your visit, keep an ear out to hear the striking tones of the nearby mosques' calls to prayer.

You'll spot plenty of animals – ranging from lions to rhinos to elephants to giraffes – in this massive game preserve in South Africa. Kruger National Park's network of paved roads makes it easier to navigate than Serengeti, and it tends to be cheaper to visit. However, its popularity (especially from May to October, which are the best months for wildlife viewing) means you're more likely to encounter hordes of visitors during game drives. Consider visiting one of the park's private game reserves for a more exclusive experience, and to ensure lodging, flight and tour availability, you'll likely want to finalize your trip at least a year in advance.

The habitat on the island of Madagascar is unlike any other in the world: Most of the landscape is unspoiled, giving visitors a chance to see animals in their natural environment. Travelers should look out for the country's signature animal: the lemur. Madagascar is home to more than 100 species of these creatures, as well as 11,000-plus plant species, including majestic baobab trees. Some of the best places to see wildlife and Madagascar's geological wonders include Isalo National Park and Tsingy de Bemaraha Strict Nature Reserve. Be sure to save some time to island hop to Nosy Be for its world-class beaches.

Despite its small size and landlocked location in southeastern Africa, Malawi draws visitors with its gorgeous lake, diverse wildlife and friendly people. At Lake Malawi, one of the deepest lakes in the world, travelers can enjoy water sports activities like kayaking and sailing, soak up some sun on a white sand beach or dive beneath the lake's surface to look for colorful cichlid fish. The tiny country also features nine national parks and wildlife reserves, making it an excellent less-crowded option for a self-drive or a guided safari. For the best wildlife viewing, arrive during the dry season, which lasts from May to October.

Adventurous travelers who dream of spending their vacation surrounded by nature will love Botswana. A less crowded alternative to nearby safari destinations like South Africa and Tanzania, Botswana has a strong conservation focus and offers ample opportunities to spot rhinos, elephants and more in protected areas like Khama Rhino Sanctuary, Chobe National Park and Moremi Game Reserve, the oldest reserve of the Okavango Delta. Plus, adrenaline junkies can participate in all kinds of heart-pumping activities, including quad biking, mokoro (canoe) safaris and helicopter tours.

Kenya's capital city offers the perfect blend of urban pursuits and natural splendor. With museums highlighting its pre- and post-colonial heritage, bustling street markets and a thriving nightlife scene, Nairobi is a cultural hub. But its proximity to (and preservation of) wildlife is what makes Nairobi one of the world's most unique cities. The city boasts its own national park – Nairobi National Park, whose grassy plains host 100-plus mammal species including black rhinos – as well as wildlife conservation parks such as the Giraffe Centre and Sheldrick Wildlife Trust. What's more, scenery seekers can also visit the urban Karura Forest or hike the surrounding Ngong Hills.

Multi-Day Tours with Culture Trip

Experience deeply immersive 7-14 days itineraries with a small group of like-minded people. See all tours

Morocco 11 Day s

Epic Morocco

Ancient cities, Atlas Mountains and Saharan dunes – meet the many faces of Morocco.

Egypt 9 Day s

Ultimate Egypt

Explore the pyramids of Giza, cruise the Nile and visit the Valley of the Kings.

Turkey 12 Day s

Majestic Turkey

The ultimate Turkish itinerary, from the bazaars of Istanbul to the beautiful beaches of Antalya.

Vote to Add these Destinations to the Rankings

Alexandria, Egypt

Addis Ababa

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• The Most Visited Countries In Africa

Many African countries rely on tourism as a major sector of the economy. The continent has a lot to offer visitors from outstanding waterfalls to unique wildlife and the ruins of ancient civilizations. Curious individuals are rewarded on their trip to African nations with a rich history of the African culture that includes delicious food and traditional songs and dances. The majority of tourists to Africa are adventure seekers from westernized countries. This article discusses the most popular African countries among travelers. It does not, however, include Egypt as that country is considered a Middle Eastern region per the United Nation’s World Tourism Organization.

Most Visited African Countries

The most popular country with tourists to Africa is Morocco, which received 10 million visitors in 2013. Some of the biggest attractions are the Atlas mountains, giant sand dunes, and beach resorts. In addition, the country boasts 9 UNESCO World Heritage Sites like the Medina of Marrakesh, a city founded in the 1070’s AD. The city is home to palaces, a kasbah (or fortress), and the Koutoubia Mosque.

South Africa

Next on the list is South Africa with approximately 9.5 million international tourists every year. This country has several modern cities as well as national parks, beautiful coastlines, and vineyards. The majority of tourists from outside of Africa are from the UK. Since South Africa is one of the world’s megadiverse countries, a popular tourist activity here is to go on a wildlife safari to see the variety of plant and animal life. For those interested in ancient history, the Cradle of Humankind is located in Gauteng where fossils over 2 million years old have been discovered.

Number 3 in popularity is Tunisia, which hosts 6.2 million visitors annually. On the east coast of this country, tourists can lounge at luxurious resorts while enjoying the Mediterranean-like climate. Visits to the Sahara Desert and the covered markets of inland Tunisia are also popular destinations. International tourists here are largely from France, Italy, Germany, and the UK. Recent terrorist attacks have, however, resulted in a loss of visitors.

Following Tunisia in number of international tourists is Algeria where 2.7 million people decide to take their vacation every year. The country offers ancient cities and Arab-influenced architecture as well as plenty of outdoor adventures. Algiers, the capital, is a popular site and provides visitors the opportunity to get lost on historic streets and learn about the culture in museums. For those wishing to leave the hustle and bustle of city life, the Ahaggar National Park is located here and has an amazing rugged mountain range in the middle of arid, desert conditions.

Other popular countries in Africa and their number of annual international tourists include Mozambique (1.8 million), Zimbabwe (1.8 million), Kenya (1.4 million), Uganda (1.2 million), Namibia (1.1 million), and Senegal (1 million).

Future of Tourism in Africa

Tourism in Africa has the potential to be a significant economic driver for the continent, however infrastructure poses a true obstacle for advancement. Road, railway, and airport conditions are subpar and international travelers are turned off by what they consider less than average hospitality services in many areas. Western tourists are also concerned about the potential safety risks of traveling to Africa, particularly to more Arab-influenced locations where they could be potential targets for terrorist activity. Governments need to consider increasing investments in the tourism sector and marketing to a wider range of potential customers. If that happens, of course, the increase in tourism will also come with negative consequences. Increased traffic, public utilities usage (like water and electricity), and visitors to national parks all have the potential to degrade the environmental conditions that many countries have managed thus far to protect.

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15 Best Countries to Visit in Africa in 2024

Home | Travel | 15 Best Countries to Visit in Africa in 2024

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Finding the best country to visit in Africa isn’t always easy, as this vast continent is full of amazing wildlife, magnificent landscapes, and outdoor adventure. Where else can you see wild elephants, the ancient wonders of the pyramids, and the world’s largest waterfall?

There’s no denying that Africa is home to some of the most impressive places on the planet. However, choosing exactly where to go is pretty challenging. You want adventure and natural beauty, but you also want to go to a safe African country .

Don’t worry; I’ll share the 15 best places to visit in Africa so you can plan the ultimate getaway, whether you’re traveling with friends, as a couple, or for a family vacation.

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Now, let’s jump into the top travel destinations in Africa !

1. Egypt, one of the overall best African countries to visit

Egypt links Northeast Africa to the Middle East, with its eastern edge bordering the Red Sea. The country is full of incredible monuments testifying to the area’s rich history and culture.

For example, the Great Pyramid of Giza is the last remaining Wonder of the Ancient World. It’s accompanied by the Pyramid of Menkaure, the Pyramid of Khafre, and the Great Sphinx of Giza, which has a lion’s body and a human head said to depict Pharoh Khafre. On this day tour , you can explore the Pyramids of Giza, Sakkara and Memphis.

The Nile River runs through Egypt, offering another beautiful place in Africa to explore. The best way to see the river is by taking a cruise like this one , which includes dinner and tanoura (Egyptian folk dance) performers.

The Nile River runs through the Egyptian capital of Cairo , which is well worth a visit. In addition to the Giza Pyramids Complex, Cairo is home to incredible museums and mosques. From here, you can take a day trip to see another travel destination in Africa : the city of Alexandria . This tour includes lunch and a visit to the famous Library of Alexandria, old theaters, catacombs, and citadels.

I also recommend spending time in Luxor , where the ancient city of Thebes once stood. On this day trip from Hurghada, you can visit the Luxor Temple, Karnak Temple, and the royal tombs in the Valley of Kings.

You can even visit the beach in Egypt. Sharm El Sheikh has white sand beaches and beautiful coral reefs, while Hurghada offers opportunities to swim in the Red Sea . If you’re interested, I recommend this diving excursion , which includes the option to obtain PADI certification.

As you can see, there is plenty to do in Egypt, so if you prefer a vacation package, I suggest this 9-day tour that includes all the must-see attractions. Also, don’t forget to buy one of the best Egyptian SIM cards so you can access the Internet in Egypt and stay connected with family and friends.

• Marriott Mena House (Cairo)
• Elite Pyramids Boutique Hotel (Giza)
• Steigenberger Aldau Beach Hotel (Hurghada)

2. Kenya, the best country to visit in Africa for safari

Thanks to its wealth of activities and attractions, Kenya is one of the best places for first-timers to visit in Africa . The country straddles the equator, so rather than 4 seasons, it has dry seasons (December-March, July-October) and rainy seasons (April-June, November-December).

Kenya’s national parks are one-of-a-kind, offering plenty of opportunities for eco-tourism, wildlife spotting, and nature activities. Maasai Mara National Reserve is in the southwest, near the Tanzania border, and has the country’s highest concentration of wildlife. In addition to the annual wildebeest migration, you can see cheetahs, elephants, hippos, leopards, lions, rhinos, and zebras.

Hell’s Gate National Park is known for its imposing cliffs and recreational activities, like hiking, rock climbing, and biking. Meanwhile, Lake Nakuru National Park is home to its namesake lake, inhabited by pink flamingos and rhinos.

Of course, most people come to Kenya because it’s the best country to visit in Africa for safari tours . Some of the most recommended places to go on safari in Kenya are Nairobi National Park, the Mara Triangle in Maasai Mara, and Mount Kenya National Park. If you don’t want to do so much planning, consider this 8-day safari package that starts and ends in Nairobi.

Speaking of which, it’s worth spending some time in Nairobi . The capital city is also known as Kenya’s cultural and economic center, boasting restaurants, shops, nightlife, and institutions like the National Museum of Kenya.

Finally, Kenya has a beautiful coastline along the Indian Sea. In addition to the mangroves, forests, and ruins, you can visit Diani Beach , considered the best beach in Africa.

• Ziwa Bush Lodge (Nakuru)
• The Sands at Chale Island (Chale Island)
• Ololo Safari Lodge (Nairobi)
• Olare Mara Kempinski (Maasai Mara)

3. Morocco, one of the best places to visit in Africa as a couple

With its famous blue houses and colorful markets, Morocco is one of the most aesthetically pleasing countries in Africa . In addition to its sights, tastes, and aromas, it has attractions that appeal to all types of travelers.

First, the capital city of Marrakesh has a little bit of everything, from mosques and palaces to gardens and bustling marketplaces. You can even pamper yourself with an indulgent hammam experience . Of course, you must see Jemaa el-Fnaa square , the 12 th -century Bab Agnaou gate , and the ancient gardens of Menara or Majorelle . Marrakesh is also home to historic palaces and tombs that you must see for yourself.

In the port city of Casablanca , you’ll find the stunning Hassan II Mosque, one of the largest mosques in the world, with its intricate architecture and breathtaking ocean views. The cultural capital of Fez is home to some of the world’s oldest schools, such as the University of Al Quaraouiyine and Bou Inania Madrasa. You can also take this day trip from Casablanca to Chefchaouen , known as the “Blue City.”

Morocco also has incredible natural spaces that make it one of the most visited African countries . A couple of hours east of Marrakesh, the Ouzoud Falls stand 350 feet tall and consist of three sections. This day tour from the capital takes you on a guided hike to see the waterfalls and all the highlights.

There is also this 3-day excursion from Marrakesh through the Sahara Desert. Along the way, you’ll visit the village of Aït Ben Haddou , a UNESCO World Heritage Site; the dunes of Erg Chebbi , Merzouga , and the city of Ouarzazate , known as the “Door to the Desert.”

If you prefer, you can take this hiking excursion in the Atlas Mountains. And if you can’t decide, I suggest this 10-day vacation package that includes Marrakesh, Casablanca, Chefchaouen, Fez, and Merzouga.

• Iberostar Club Palmeraie Marrakech (Marrakech)
• Casablanca Le Lido Thalasso & Spa (Casablanca)
• Fes Marriott Hotel Jnan Palace (Fez)

4. Namibia, the best African country to visit for nature lovers

Namibia is one of the best countries to visit in southern Africa for those who want to get off the beaten path. It’s also a photographer’s dream, thanks to its national parks, canyons, giant boulders, and ancient rock art.

For starters, check out the capital of Windhoek , which has an interesting blend of African and German influences. Then, head southwest toward Sossusvlei , home to Namib-Naukluft National Park. As part of the Namib Sand Sea UNESCO World Heritage Site, it boasts towering, fiery red dunes.

Further south, the Fish River Canyon is one of the most famous canyons in Africa and the second-largest in the world, measuring 100 miles long, 17 miles wide, and 1,805 feet deep. The ravine and outcroppings are great for hiking, camping, and spotting animals like springbok.

Toward the northern part of the country, Spitzkoppe is another cool place to camp. This desert area has granite peaks that are over 120 million years old, so you can get breathtaking views here. Its giant boulders make it a hotspot for rock climbing. Twyfelfontein is another impressive place to visit in Africa . It was Namibia’s first UNESCO World Heritage Site and consists of ancient rock art and engravings from the Stone Age.

Finally, Etosha National Park is a highlight of any trip to Namibia. This vast park is full of attractions, such as a 1,850-square-mile salt pan, viewing decks, campsites, and wildlife. Over 114 mammal and 340 bird species live here, so you’ll find everything from flamingos and elephants to lions and rhinos.

If you want to explore Namibia on your own, this 13-day camping safari is a great way to see all the highlights. It starts and ends in Windhoek and visits Namib-Naukluft National Park, Sossusvlei, Etosha National Park, and more.

• Hilton Windhoek (Windhoek)
• Dead Valley Lodge (Sesriem)
• Toshari Lodge (Okaukuejo)

5. South Africa, one of the best countries in Africa to visit for culture

South Africa is one of the best places to vacation in Africa , so it’s worth taking the long journey here. A good place to start your adventure is in the capital of Cape Town , a city full of stunning vistas, a bustling harbor, and historical landmarks.

Cape Town is one of the best African cities to visit , not only for its attractions but also because it’s close to several other points of interest. For example, just 30 miles east, you’ll find the Cape Dutch architecture and vineyards of Stellenbosch . About 2.5 hours northeast of Cape Town, the Inverdoorn Game Reserve is where you can see the Big 5: buffalo, elephants, leopards, lions, and rhinos.

An hour south of Cape Town, the Cape of Good Hope awaits with its scenic views. The shoreline here includes Boulder Beach , where African penguins are often found. You can take a day tour of both areas from Cape Town. If you prefer something more adventurous, check out this shark cage diving cruise in Hermanus or this seal snorkeling excursion in Hout Bay .

There is also Robben Island , located 7.5 miles off the coast of Cape Town. You can take the ferry from the capital to this UNESCO World Heritage Site, a stark reminder of apartheid in South Africa. The Robben Island Museum is a living history museum and former prison where Nelson Mandela served 18 of his 27-year sentence.

Besides Cape Town, I recommend visiting the cultural hub of Johannesburg . After enjoying its sights, take this full-day safari to Pilanesberg National Park . Alternatively, this excursion to Addo Elephant National Park and this day tour to Kruger National Park are sure to please.

Finally, the coastal city of Durban is full of surfing, museums, sports, and natural spaces.

• Radisson Blu Hotel Sandton (Johannesburg)
• The Table Bay Hotel (Cape Town)
• The Oyster Box (Durban)

6. Tanzania, the best place to visit in Africa to see animals

Tanzania is a haven for animal lovers since you can see various wild species here. As one of the best places to go in Africa for safari , Tanzania has several incredible national parks and conservation areas full of cheetahs, elephants, giraffes, leopards, lions, wildebeest, zebras, and more.

If you want to go wildlife spotting, you have plenty of options, such as this 6-day safari or this 8-day safari . These excursions go through the amazing landscapes of Arusha National Park , Tarangire National Park , Serengeti National Park , the Ngorongoro Conservation Area , Lake Manyara National Park , and the Materuni Waterfalls.

In addition to safari tours, you can visit Mount Kilimanjaro , one of Tanzania’s highlights. This dormant volcano is Africa’s tallest mountain, offering ample trekking and camping opportunities. Climbing Kilimanjaro is quite an adventure, but if you’re up for it, consider this 10-day climb along the Lemosho Route or this 8-day hike on the Rongai Route.

Finally, take advantage of your trip to see Zanzibar , one of the best African islands to visit . Zanzibar is located 50 miles off the eastern coast of Tanzania. While you can visit on your own, I recommend booking a safari that includes the mainland’s top attractions and the island. For example, this 12-day package starts in Arusha, goes to several national parks, and wraps up in Stone Town, Zanzibar.

• Melia Zanzibar (Kiwengwa, Zanzibar)
• The Residence Zanzibar (Kizimkazi, Zanzibar)
• Mizingani Seafront Hotel (Stone Town, Zanzibar)
• Arusha Africa Safari (Arusha)

7. Botswana, one of the best countries in Africa to visit for outdoor enthusiasts

Botswana is another beautiful place in Africa , and it’s perfect for those who love spending time outdoors. Most of Botswana’s attractions are concentrated in the northern part of the country. However, if you’re flying into the capital city of Gaborone in the south, you can explore its shops and museums, as well as the Mokolodi Nature Reserve , which has vulnerable species like the southern white rhinoceros.

Chobe National Park is another place to see wild animals in Botswana. The biodiversity here is unmatched and includes lions, elephants, zebras, impalas, African buffalo, kudus, giraffes, and more. You can also do some excellent bird-watching here, so keep your eyes peeled for African darters, lilac-breasted rollers, African skimmers, and Goliath herons.

About 215 miles south of Chobe, you’ll find Jack’s Camp , a luxury safari camp. While some of the glamping tents are a bit over the top, the standout feature is the variety of wildlife, including meerkats, hyenas, lions, aardvarks, honey badgers, and bat-eared foxes.

Also, if you’re passionate about photography like us, you’ll love the Okavango Delta region. This UNESCO World Heritage Site is one of the Seven Natural Wonders of Africa, full of wetlands, lagoons, salt islands, and a wide array of wildlife and bird species. This 7-day safari goes through Okavango and Chobe National Park, while this 10-day excursion starts in Johannesburg and goes through Okavango and Chobe, ending at Victoria Falls in Zimbabwe. This 14-day safari goes through Botswana’s top parks and reserves.

Finally, if you’re going to be in the country’s southern region, you can appreciate the Khoisan , or Bushmen, of Botswana. This indigenous hunter-gatherer community dates back over 10,000 years and is known for its unique clicking language.

• The Waterfront (Maun)
• Waterside Cottages (Gaborone)
• Mankwe Camping (Chiro Pan)
• Omogolo Hideaways (South Okavango)
• Mababe River Lodge & Campsite (Mababe)

8. Ethiopia, the best country to visit in Africa for food and culture

If you’re looking for places to visit in Africa , don’t overlook Ethiopia . This interesting country has parks, historical monuments, religious structures, and World Heritage Sites. A good place to begin your adventure is in the capital, Addis Ababa , where you can take a sightseeing tour or market tour to enjoy culinary delights and Ethiopian coffee.

Ethiopia’s smaller towns offer plenty of things to do, too. Aksum holds great religious significance and is home to ancient ruins, obelisks, and churches. Gondar is known for its fortress of the Fasil Ghebbi royal palace, while Harar is an old walled city with holy relics and ancient gates. There is also Lalibela , a beautiful African city dating back to around the 11 th century. Here, you can see the famous churches carved out of the rock.

One of the most impressive areas of Ethiopia is the Danakil Depression , a geological formation caused by continental drift. It’s said to be the hottest place on Earth, home to lava lakes, salt lakes, acidic hot springs, and volcanoes.

I must also mention Simien Mountains National Park , where you can witness the highest point in Ethiopia and endangered species like the walia ibex, the gelada baboon, and the bearded vulture. This full-day hiking tour takes you along one of the scenic mountain paths.

If you’re having trouble deciding what to do, consider this day trip from Addis Ababa. It includes a bit of everything: religious architecture, ancient sites, natural structures, breathtaking vistas, and wildlife.

• Golden Tulip Addis Ababa (Addis Ababa)
• Best Western Plus Addis Ababa (Addis Ababa)
• Gondar Hills Resort (Gondar)

9. The Seychelles, the best African island country to visit

The Seychelles is an archipelago in the Indian Ocean located about 1,100 miles off the east-central coast of Africa. This country consists of 115 individual islands, most of which are uninhabited. Some of the most visited islands are Mahé, Praslin, and La Digue.

Mah é is one of the best African islands to visit and the largest island of Seychelles. It’s home to the capital city, Victoria , and lovely white sand beaches. You can take this day tour to explore Victoria’s Creole architecture, markets, and botanical gardens, followed by the beach of Anse Intendance. I also recommend this boat excursion  from Mahé to St. Anne National Marine Park .

It’s also worth visiting Praslin , Seychelles’ second-largest island. Here, you can see the Vall ée de Mai Nature Reserve , a UNESCO World Heritage Site with giant coco-de-mer palm trees and endemic birds, reptiles, and insects. Anse Lazio is one of the most beautiful beaches on Praslin, and you can take this excursion to see both the beach and the nature reserve in one day.

From Praslin, you can hop on a boat to see Curieuse and St. Pierre , two smaller nearby islands with natural scenery, wildlife, and excellent snorkeling opportunities. On Curieuse, you can see the critically endangered Seychelles giant tortoises at Curieuse Marine National Park . I recommend this day trip from Praslin, which includes hotel pick-up and lunch.

Finally, La Digue has a relaxing atmosphere, striking granite boulders, and breathtaking beaches like Anse Source d’Argent and Grand Anse. The island’s laid-back environment and recreational activities, like hiking and watersports, make it perfect for a romantic getaway.

Overall, the Seychelles is one of the best countries to visit for couples , perhaps for a honeymoon. I suggest spending at least a week here, but ideally two.

• Constance Lemuria Resort (Grand’Anse, La Digue)
• Kempinski Seychelles Resort (Baie Lazare Mahé)
• Savoy Hotel & Spa (Beau Vallon, Mahé)

10. Rwanda, one of the best places to visit in Africa for gorilla trekking

Thanks to its location in the Great Rift Valley, Rwanda is known as the Land of a Thousand Hills. It’s without a doubt one of the prettiest places in Africa and generally safe for tourists.

Most people begin their journey in the capital city of Kigali, which is surrounded by rolling hills. This sightseeing tour is a great way to get to know the city’s food, culture, history, and architecture. You can embark on different excursions from Kigali, such as this safari to Akagera National Park . Akagera is home to the Big 5 (buffalo, elephants, leopards, lions, rhinos) and a variety of big cats like cheetahs. You can also take this gorilla-trekking excursion from Kigali to Mghahinga National Park in Uganda or this 5-day safari .

Rwandans are very respectful of wild animals, so gorilla trekking, bird watching, and safaris are popular here. In addition to Akagera, the Nyungwe Forest and Gishwati-Mukura National Park are worth checking out. The former boasts rainforests and wetlands full of primate species like chimps, golden monkeys, and baboons, while the latter contains a variety of flora, primates, birds, and reptiles.

For a change of scenery, head to the Virunga Mountains , a chain of volcanoes partly in northcentral Rwanda. Volcanoes National Park sits within this volcanic mountain chain, offering unique trekking opportunities and the chance to spot gorillas in the wild.

Also, despite being landlocked, you can still go to the beach in Rwanda. Lake Kivu straddles the border between Rwanda and the Democratic Republic of the Congo, and along the shores of the lake, you can visit the beaches of Gisenyi .

To the south, Nyanza was the old capital of Rwanda and still has a traditional umwami palace.

• Kigali Marriott Hotel (Kigali)
• Radisson Blu Hotel & Conference Centre (Kigali)
• Hotel des Mille Collines (Kigali)

11. Uganda, the best African country to visit for an unforgettable experience

Crossing over the northern border of Rwanda, you can explore Uganda ‘s landscapes and scenery. The southwestern edge of Uganda has a string of national parks, including Bwindi Impenetrable Forest , Queen Elizabeth , Rwenzori Mountains , Kibale , and Semuliki .

Another gorgeous spot is Lake Mburo National Park , one of the best places to visit in Africa for wildlife. Here, you can see giraffes, hippos, hyenas, impalas, leopards, lions, warthogs, and zebras. This 2-day safari from the capital of Kampala takes you through the park’s savannah and includes overnight accommodation and meals. Uganda is also a hotspot for gorilla trekking , specifically in Bwindi, Mgahinga National Park, and the Virunga Mountains.

Traveling in the opposite direction, this day trip to Jinja introduces you to Lake Victoria , the original source of the Nile River. If you cruise along the Victoria Nile, you’ll find several waterfalls, including Busowoko Falls and Itanda Falls. Entebbe is another town on the shores of Lake Victoria. It’s about 30 miles south of Kampala and has interesting attractions like botanical gardens, a wildlife education center, and Lido Beach.

In the north of Uganda, you can enjoy a river cruise in Murchison Falls National Park . Here, the Victoria Nile flows through a narrow gap, creating the Murchison Falls. It’s all a lot to take in, so it’s better to tour this country with a package. I like this 10-day excursion that gives you plenty of time for gorilla trekking and hiking, but if you’re short on time, this 3-day tour is a good alternative.

• K Hotels Entebbe (Entebbe)
• Bwindi Forest Lodge (Buhoma)
• Lemala Wildwaters Lodge (Kangulumira)

12. Zambia, one of the best countries to visit in Africa for active travelers

Zambia is one of the most beautiful parts of Africa , full of natural wonders, abundant wildlife, and gorgeous landscapes. Plus, it’s a safe country, so your trip here can be as relaxing or thrilling as you want.

Most tourists fly into Lusaka , the country’s capital, or Livingstone , a city on the southern border. If I had to choose one, I’d go with Livingstone since it’s where you can see the majestic Victoria Falls . The falls are the largest worldwide, measuring 5,600 feet across and 350 feet high. The best way to experience them is by taking a tour like this one from Livingstone or this helicopter flight over the falls.

Victoria Falls is located along the Zambezi River , another popular attraction where you can go whitewater rafting or take a relaxing cruise . Another option is visiting Lower Zambezi National Park to enjoy a nature walk, river cruise, or safari. While it’s not a Big 5 park, you can spot crocodiles, hippos, lions, waterbucks, and various bird species.

The UNESCO World Heritage Site of Victoria Falls also includes Mosi-oa-Tunya National Park , an area of forests, grassland, and woodland. To make the most of your time, I recommend this guided nature walk to see a vast array of plant and animal life.

Further inland, Kafue National Park is the largest and most biodiverse park in Zambia. Among the wildlife here are 21 species of antelope, thousands of elephants, and a hefty population of cheetahs and leopards. You can also see more unique species here, like aardvarks, bush babies, mongooses, otters, and pangolins.

To the east, South Luangwa National Park is one of the best places to visit in Africa for walking safaris . The park has large populations of buffalo, elephants, and giraffes, as well as lagoons and rivers full of crocodiles and hippos.

• Msandile River Lodge (Kakumbi)
• Radisson Blu Mosi-oa-Tunya Livingstone Resort (Livingstone)
• Twangale Park Hotel (Lusaka)

13. Tunisia, the best place to visit in Africa for history buffs

Tunisia is one of the best north African countries to visit , especially if you’re interested in history and culture. Many of its tourist attractions are concentrated in the north of the country. For example, the capital city of Tunis is a bustling metropolis where you can get lost among the traditional markets, mosques, and museums. The Medina of Tunis is a UNESCO World Heritage Site, a historic district with hundreds of monuments, palaces, and religious structures from the Almohad Empire.

From Tunis, you can take a day tour of the ancient city of Carthage. Founded in 814 B.C. by the Phoenicians, it’s known for its ruins, monuments, and the charming blue-and-white town of Sidi Bou Said.

If you’re up for a more extended adventure, it’s worth taking this excursion to Kairouan . This city is a center of Islamic culture, boasting the Great Mosque of Kairouan and the Aghlabid Basins, which date back to the 9th century. This day trip also includes the Amphitheatre of El Jem , built in 238 A.D. and recognized by UNESCO .

Alternatively, consider this full-day tour from Tunis to Sousse and Monastir , two neighboring cities along the Gulf of Hammamet. Sousse has a walled medina with Islamic architecture like a ribat (castle), a casbah (fortress), and souks (covered bazaars). Monastir is nice for visiting the beach, shopping for souvenirs, and enjoying the nightlife.

I also recommend visiting Djerba , an island off the southern coast of Tunisia. This half-day tour covers the highlights, but if you have time, consider this overnight safari in the desert. Djerba is also a great base from which to visit Ksar Ghilane , a desert oasis on the mainland. This excursion leaves from Djerba and goes to the Ksar Ghilane hot springs and a traditional Berber village.

• The Residence Tunis (Gammarth)
• Iberostar Averroes (Hammamet)
• Iberostar Mehari Djerba (Taguermess)
• La Cigale Tabarka (Tibarka)

14. Zimbabwe, one of the best countries to visit in Africa as a family

Zimbabwe is another one of the best countries to visit in southern Africa . This small, landlocked nation offers lots to see and do, so it’s a place that the whole family will love traveling to.

First, you can’t miss a stop at Victoria Falls . Located in the westernmost corner of Zimbabwe, the falls extend into neighboring Zambia, another popular African destination . Hands down, one of the most remarkable ways to see Victoria Falls is from above. This excursion includes a helicopter flight and a walking tour, so you get the best views.

There are also some fantastic day trips and tours from Victoria Falls, such as this sunset dinner cruise and this excursion to Chobe National Park in neighboring Botswana. Of course, Zimbabwe has its own parks and natural spaces that you’ll love. Hwange National Park is just 70 miles south of Victoria Falls and is home to Zimbabwe’s most vulnerable animals.

Continuing along the border, Lake Kariba offers wildlife safaris and cruises. Further north, Mana Pools National Park is a UNESCO World Heritage Site and one of the wildest and best-preserved areas in the world, with large populations of buffalo, crocodiles, elephants, hippos, and zebras.

In addition to wildlife, Zimbabwe has a rich culture and history, which you can learn about on this tour . The excursion includes a visit to a traditional Zimbabwean village to get a glimpse of rural life, rituals, customs, and living quarters.

Finally, this country’s rock formations and ancient cave art are fascinating. I recommend visiting the balancing rocks at Matobo National Park , the medieval walls of the Great Zimbabwe National Monument , and the rugged cliffs of Gonarezhou National Park .

• Victoria Falls Safari Lodge (Victoria Falls)
• Gwango Heritage Resort (Dete)
• Holiday Inn Bulawayo (Bulawayo)

15. Malawi, another one of the best African countries to visit

Last but not least, Malawi is a small, narrow country nestled in southeast Africa. Nearly half of the country is consumed by Lake Malawi , an impressive body of water and a UNESCO World Heritage Site. Most of the fish species here are endemic, and the natural beauty surrounding the lake is unmatched. Here, you can admire the clear waters, green hills, and wildlife. For an eco-tourism adventure, you can even stay on Mumbo Island , a small private island on the lake.

Along the central-west coast of Lake Malawi, Nkhata Bay is a port city offering a tropical respite for tourists. About 30 miles west, Mzuzu is a melting pot of culture and recreation, particularly in Nyika National Park .

Another notable city is the capital of Lilongwe , where you can shop and go sightseeing among the religious monuments and nearby natural areas. Further south, Liwonde National Park is known as one of the best places to see wild elephants. You can also see antelope, baboons, black rhinos, cheetahs, hippos, impalas, monkeys, and nearly 400 species of birds.

There is also Majete Wildlife Reserve , a protected area where you can see the Big 5 (buffalo, elephants, leopards, lions, and rhinos), and thousands of other mammals, reptiles, and bird species. Plus, the park’s natural landscapes, such as the savannah, woodland, and forests, are lovely.

If you don’t want to burden yourself with planning an itinerary, consider this 16-day vacation package through Malawi and Zambia. It includes visits to Liwonde National Park, Lake Malawi, Lake Kariba, Victoria Falls, and more.

• Amaryllis Hotel Blantyre (Blantyre)
• Latitude 13 Degrees (Lilongwe)
• Sogecoa Golden Peacock (Lilongwe)

With that, you know the best places to visit in Africa ! I hope this guide helps you narrow down your options and plan the ultimate African vacation . Here is a map with all 15 countries I mentioned so you can get a better idea of their locations:

Also, travel advisories and unforeseen events crop up, so I recommend getting travel insurance with Cancel For Any Reason (CFAR) coverage. You may also like our guide on travel Internet , which can help you stay connected while adventuring abroad.

If you still have questions, feel free to leave a comment below. I’d be happy to help you decide where to go for your trip to Africa .

Safe travels!

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Top 10 African countries with the most developed travel and tourism sectors in 2022

• The World Economic Forum (WEF) has released the Travel and Tourism Development Index (TTDI) 2021 report.
• According to the report, the sub-Saharan Africa (Africa) region has had the greatest improvement in performance globally since 2019.
• The report also highlighted that Africa had the fastest improvement in ICT readiness, making it easier to provide digital Travel &Tourism services.

Two years after the deadly global pandemic, the travel and tourism industry is already showing signs of recovery in many parts of the world. This was revealed in the recently released World Economic Forum (WEF) Travel and Tourism Development Index (TTDI) 2021 report.

Recommended articles

The 2021 edition of the index assesses 117 economies, identifying key factors in enabling the sustainable and resilient growth of travel and tourism economies. The index also provides a strategic benchmarking tool for businesses, governments, international organisations and others to develop the Travel &Tourism sector.

Let's look at the leading SSA countries in the Travel & Tourism Development Index 2021.

Top 10 Sub Saharan-African countries with the most developed travel and tourism sectors in 2022

1. Mauritius

Global ranking - 62nd

2. South Africa

Global ranking - 68th

3. Botswana

Global ranking - 76th

Global ranking - 78th

5. Tanzania

Global ranking - 81st

6. Cape Verde

Global ranking - 82nd

Global ranking - 88th

Global ranking - 89th

Global ranking - 98th

Global ranking - 101st

Highlights of WEF's Travel and Tourism Development Index (TTDI) 2021.

According to the report, Sub-Saharan Africa (Africa) has had the greatest improvement in TTDI performance since 2019, with 17 out of the 21 regional countries covered by the index increasing their TTDI scores. However, the report noted that the region still lags behind other regions, undermining its great potential as a T&T economy.

The top scorers in Eastern, Southern and Western Africa are Mauritius, South Africa and Cape Verde (82nd), respectively. However, the report ranks South Africa as the African county with the largest T&T economy.

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Top 10 tourism-ready countries in Africa

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Tiffany Misrahi

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With a projected growth of 4.9% in and accounting for nearly 9% of the continent’s GDP, Africa’s travel and tourism industry has incredible potential to help generate growth, create jobs and enable development. Which country is best positioned to benefit most from travel and tourism?

The World Economic Forum’s Travel & Tourism Competitiveness Report 2015  answers this question. It ranks countries on the basis of factors and policies that are currently in place to enable the sustainable development of the sector. The report is also a tool to help countries adapt their policies so that they can achieve their travel and tourism potential.

This year’s most competitive countries in sub-Saharan Africa are:

Looking at the results, you will see that South Africa is leading the way, ranking 48th globally and toping the African region, thanks in part to its relatively good infrastructure compared to neighbouring countries. South Africa is still reaping the benefits of the 2010 World Cup, with several sports stadiums that can host significant entertainment events. South Africa also ranked relatively high due to its efforts to reduce red tape and encourage business development in the tourism industry.

While it is clear that Africa has enormous potential with its rich natural and cultural resources, it is still for the most part in the early stages of development for travel and tourism. Its challenges are not linked to its incredible resources, but rather to broader and longstanding issues facing the continent such as infrastructure, health and hygiene and security. Even though Africa received relatively strong results on issues relating to sustainability, the continent should keep sustainability as a central element as they develop. Indeed, deforestation and the loss of habitat and wildlife could become a serious issue for Africa’s tourism industry going forward.

The majority of countries in the region realize tourism’s potential role as an economic opportunity and development catalyst, and have drafted strategic plans. But, the implementation of those plans across countries varies significantly. So what can be done? Aside from investing in its broader issues including infrastructure, hygiene and security, the African continent could focus on two elements, among others, relating specifically to travel and tourism policies.

The first is travel facilitation. In effect, most countries in the region still have significant travel restrictions, and in some cases, such as that of South Africa, there are even discussions of tightening visa policies.

Overall, Africa requires a traditional visa prior to departure from 58% of the world’s population. At the same time, it has the highest percentage of countries whose visitors are able to obtain a visa on arrival (31%). This figure varies across regions. For instance, Central African nations require 91% of the world’s population to get a traditional visa – the highest in the African sub-region. On the other hand, East Africa has the lowest requirements in the world; only 31% of the world’s population is required to have traditional visas.

Still, some recent policy changes show a will to make progress. For example, the 15 members of Economic Community of West African States (ECOWAS) have introduced a visa policy that enables free movement of people across member states. Such moves to facilitate travel itineraries that take in more than one country will prove an attraction to international tourists.

International cooperation will also be critical in transforming intra-African connectivity. If you have ever traveled in Africa you’ll know that getting around the continent can be a challenge, often requiring connecting flights from Europe or the Middle East.

Although many air markets between Africa and countries outside the continent have been liberalized, the majority of intra-African aviation remains largely closed, due to restrictive bilateral agreements. A recent report from IATA highlights the benefits of enhancing air connectivity in Africa, noting for instance that a liberalization agreement between South Africa and Kenya in the early 2000s led to a 69% rise in passenger traffic. Similarly, Ethiopia’s numerous bilateral agreements have supported Ethiopian Airlines in becoming one of the largest and most profitable airlines in South Africa.

By building on their competitive advantages and tackling their challenges head on, African nations will hopefully be able to achieve their full travel and tourism potential.

The World Economic Forum on Africa 2015 takes place in Cape Town, South Africa from 3-5 June. 

Author: Tiffany Misrahi, Community Manager, Travel & Tourism Industries, World Economic Forum

Image: Sun City is nestled in the hills of the Bafokeng nation, 120 km (81 miles) north of Johannesburg. REUTERS/Thomas White

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International tourism, number of arrivals - Country Ranking - Africa

Definition: International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.

Source: World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.

See also: Thematic map , Time series comparison

More rankings: Africa | Asia | Central America & the Caribbean | Europe | Middle East | North America | Oceania | South America | World |

Development Relevance: Tourism is officially recognized as a directly measurable activity, enabling more accurate analysis and more effective policy. Whereas previously the sector relied mostly on approximations from related areas of measurement (e.g. Balance of Payments statistics), tourism today possesses a range of instruments to track its productive activities and the activities of the consumers that drive them: visitors (both tourists and excursionists). An increasing number of countries have opened up and invested in tourism development, making tourism a key driver of socio-economic progress through export revenues, the creation of jobs and enterprises, and infrastructure development. As an internationally traded service, inbound tourism has become one of the world's major trade categories. For many developing countries it is one of the main sources of foreign exchange income and a major component of exports, creating much needed employment and development opportunities.

Limitations and Exceptions: Tourism can be either domestic or international. The data refers to international tourism, where the traveler's country of residence differs from the visiting country. International tourism consists of inbound (arrival) and outbound (departures) tourism. The data are from the World Tourism Organization (WTO), a United Nations agency. The data on inbound and outbound tourists refer to the number of arrivals and departures, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival. The data on inbound tourism show the arrivals of nonresident tourists (overnight visitors) at national borders. When data on international tourists are unavailable or incomplete, the data show the arrivals of international visitors, which include tourists, same-day visitors, cruise passengers, and crew members. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries.

Statistical Concept and Methodology: Statistical information on tourism is based mainly on data on arrivals and overnight stays along with balance of payments information. These data do not completely capture the economic phenomenon of tourism or provide the information needed for effective public policies and efficient business operations. Data are needed on the scale and significance of tourism. Information on the role of tourism in national economies is particularly deficient. Although the World Tourism Organization reports progress in harmonizing definitions and measurement, differences in national practices still prevent full comparability. Arrivals data measure the flows of international visitors to the country of reference: each arrival corresponds to one in inbound tourism trip. If a person visits several countries during the course of a single trip, his/her arrival in each country is recorded separately. In an accounting period, arrivals are not necessarily equal to the number of persons travelling (when a person visits the same country several times a year, each trip by the same person is counted as a separate arrival). Arrivals data should correspond to inbound visitors by including both tourists and same-day non-resident visitors. All other types of travelers (such as border, seasonal and other short-term workers, long-term students and others) should be excluded as they do not qualify as visitors. Data are obtained from different sources: administrative records (immigration, traffic counts, and other possible types of controls), border surveys or a mix of them. If data are obtained from accommodation surveys, the number of guests is used as estimate of arrival figures; consequently, in this case, breakdowns by regions, main purpose of the trip, modes of transport used or forms of organization of the trip are based on complementary visitor surveys.

Aggregation method: Gap-filled total

Periodicity: Annual

Note: This page was last updated on December 28, 2019

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These are the Most Visited Countries in Africa

As the second-largest continent on the planet, Africa has a lot to offer international travellers. While you might be guilty of thinking “safari” as soon as you read Africa, you will be pleasantly surprised to know there is much more to discover on this continent. To help you plan your trip, we’ve listed the most visited countries in Africa. We’ll explain why you should visit them, what they have to offer, and a few things you could skip, too!

The most visited countries in Africa

The most visited country in Africa is Morocco . This Northern African nation saw a whopping 12.3 million visitors in 2019, making it the most visited country on the entire continent.

So just what is it that makes Morocco so appealing? The culture of Morocco is sure to be a big drawcard, considering there is nowhere in the world quite like it. The sights, sounds and colours of the medina is enough to leave you mesmerised. Then there’s the food – oh the food! Think tagines, plenty of spice and endless sweet pastries to finish off the day.

Some of the highlights of Morocco include Marrakesh , one of the most chaotic and charismatic cities in the world. Then, of course, there is Fes , a historic city with so much culture you could spend a week here and not scratch the surface. If you’re taking a tour of the country, consider stopping by Essaouira as well. This beautiful beach town has a European feel to it, with all the rugged charm of Northern Africa.

In 2019 there were an impressive 11.3 million visitors to Egypt, making this the second most visited country in Africa. The main draw cards in Egypt are of course the Egyptian pyramids, the pharaoh’s tombs and the Luxor temple dating back thousands of years.

3. South Africa

For years I have been in love with South Africa . It was my first visit that sealed my fate! I now call South Africa home, having moved to Cape Town back in November 2019. This country comes in third on the list, but it is the front runner for safari-goers. South Africa remains the most popular choice for a safari, where you can spot the big five and spend some time out in the wilderness. As for the total visitors? There were 10.5 million visitors to South Africa in 2019!

Next up is Tunisia, with 8.3 million visitors making their way to the Northern African country in 2019. Tunisia is famous for its ancient cities, the Saharan desert and its hot desert temperatures. It has also been dubbed by some as the “next Morocco”, for being slightly less under the radar and a more affordable option just a short flight from many of Europe’s major cities.

5. Zimbabwe

There are many reasons to visit Zimbabwe, but most of them start with safari and end with the Victoria Falls. This landlocked country in Southern Africa is still one of the most popular choices for safari goers in search of the big five. The game viewing in Zimbabwe is second to none, but the Victoria Falls are unlike any other. As one of the world’s largest waterfalls, they extend some 1,708 metres in length.

6. Côte d’Ivoire

With beach resorts and rainforests as far as the eye can see, the Côte d’Ivoire (also known as the Ivory Coast) is a popular choice, especially for European travellers. With a French-colonial legacy, the country has long been a favourite for travellers in search of the sea, sun, and beautiful temperatures found in West Africa.

Uganda has been living in the shadow of Rwanda, which has quickly become the top choice for mountain gorilla viewing. But it is here in Uganda where you can have the same experience for much less, given the less-developed nature of the country. It is (perhaps to contrary belief) safe to visit Uganda and visitors will be delighted by how much raw beauty lies within the country borders.

Over in East Africa, I’m sure it will come as no surprise Kenya tops the list for the most visited country. This is where one of the most famous films on the continent, Out of Africa, was filmed. The Maasai Mara has become one of the most popular choices for safari-goers and after visiting last year, I can sure see why!

9. Mauritius

If you’re looking for a more tropical getaway when visiting Africa or perhaps a destination to tag on to your safari, look no further than Mauritius. Here you will find beautiful beaches, mountainous treks and world class diving.

10. eSwatini

Landlocked in the centre of South Africa, eSwatini (formerly Swaziland) has long existed in the shadow of South Africa. However if you’d prefer a more under the radar destination, this is it. Here you can venture out on a safari for a fraction of the cost, as well as enjoy as many camping and day hikes as you can imagine! This rounds out our list of the most visited countries in Africa. Now that you know where to go – what are you waiting for?

Like this? Now read:

The Ultimate Africa Bucket List

The 20 Best Safari Lodges in Africa

The Best Animal Encounters in Africa

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Brooke Saward founded World of Wanderlust as a place to share inspiration from her travels and to inspire others to see our world. She now divides her time between adventures abroad and adventures in the kitchen, with a particular weakness for French pastries.

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Economic impact of the Tourism Sector: Tourism is a key economic driver and it is on the rise

T T he tourism sector is often overlooked as a key economic sector yet it is a significant contributor and driver of economic growth and job creation.

As we commence the 7 th administration, our mission is to elevate the profile of tourism by supporting efforts to grow the sector and demonstrating this growth and the sector’s impact on the economy and communities.

As articulated by President Cyril Ramaphosa in the Opening of Parliament address, Cabinet has defined the three priority areas for government for the next 5 years.

Cabinet will develop a Medium-Term Development Plan, which will translate these priorities into a detailed plan and interventions that government will implement over the next five years.

The Government of National Unity has resolved to dedicate the next five years to actions that will advance three strategic priorities:

• Firstly, to drive inclusive growth and job
• Secondly, to reduce poverty and tackle the high cost of
• Thirdly, to build a capable, ethical and developmental

We have placed inclusive economic growth at the center of the work of the Government of National Unity and at the top of the national agenda.

Those are the three priorities for government and all departments, entities and sectors must make a contribution to achieving these priorities within the next 5 years.

The Department of Tourism is currently working on finalising our 5 year plan which will align to the GNU priorities, the National Development Plan, the Tourism Sector Master Plan and the National Tourism Sector Strategy.

As the NDP states: Tourism is one of the fastest growing economic sectors and there is an opportunity to increase employment in this sector.

As part of our plan, our target will be to increase arrivals to 15million by 2030 as stated in the NDP.

We have just finalised a 2-day departmental Lekgotla together with SA Tourism where we have made an assessment of where we are now.

The next part of the plan is to map where we want to go and how we will get to the 15million arrivals by 2030.

We have an opportunity now to design the future of tourism for the next 5 to 10 years and it is not going to be business as usual.

We have to drive urgency in the implementation in our plans for us to success in reaching our targets.

These action plans will be implemented together with the private sector inclusive of the whole tourism value chain.

I want to recognise and thank all the hard working people in the tourism sector – both public and private. We have done very well to rebuild the sector after COVID 19 but now we have to do even more and better. I also want to thank you in advance for the work you are going to do.

To address the first two priorities of the GNU, we will also work to increase the number of jobs created in the tourism sector by driving greater implementation of programmes which support the private sector to create more jobs.

We will also be working with Operation Vulindlela in the Presidency and Departments of Home Affairs, Transport and Sport, Arts and Culture to:

• Facilitate improvements in the visa regime
• Grow the number of direct flights to and from South Africa
• Implement a more seamless tour operator licence process and
• Invest in infrastructure and tourism sites that reflect and showcase our diverse culture and heritage for visitors to enjoy

In terms of the 3 rd priority to build a capable, ethical and developmental state, our five year plan and targets will implement programmes for demand-led skills and a greater use of technology such as AI to enhance our tourism offering.

We have already engaged with the University of Johannesburg – with professors Arthur Mutambara and Chris Landsberg to assist us with this third priority.

Importance of tourism in South Africa 

• Tourism is an engine for economic growth and is vital for South Africa for several reasons:
• Economic Growth: Tourism is a major source of revenue, significantly contributing to the national GDP
• Employment: The sector supports thousands of jobs directly and indirectly, providing livelihoods for many South Africans.
• Infrastructure Development: The demand from tourism drives infrastructure development, benefiting other sectors

Tourism is a serious business, employing millions in our country and enabling many to own and operate their own businesses. It is a multi-billion Rand economic sector for our country and it is on the rise.

As one of the world's most diverse and beautiful destinations, South Africa offers a variety of experiences, from wildlife safaris and natural scenic wonders to vibrant cities and cultural heritage.

As a country we have claimed many tourism awards for being a top destination, our cities have claimed awards, our airports have claimed awards and our establishments such as hotels and tourism experiences have clinched many awards.

Today I will outline an in-depth analysis of the tourism sector's importance, global performance comparisons, South Africa's specific performance metrics, economic impact, and a detailed comparison of arrivals performance and tourism spend.

Global tourism performance arrivals

According to the United Nations (UN) Tourism organisation, of which South Africa is a member state, 2023 ended with global tourism arrivals at 11% below 2019 levels.

Europe was 4% below, the Asia Pacific region was 35% below, the Americas were 9% below, and Africa was 4% above 2019 levels.

That already demonstrates how well the African tourism sector fared in 2023 compared to the rest of the world.

All over the world, countries have risen from the ashes of the pandemic and indeed our growth for arrivals to South Africa has seen robust improvement.

Global Tourism income 

In 2023, international tourism receipts reached 1.5 trillion US dollars, nearly matching pre-pandemic levels according to statistics released by UN Tourism.

Tourism's direct contribution to GDP also recovered to pre-pandemic levels, reaching an estimated 3.3 trillion US dollars, equivalent to 3% of global GDP.

The UN Tourism Panel of Experts highlighted ongoing economic and geopolitical challenges across the world leading to tourists being more likely to seek value for money and travel closer to home due to economic pressures.

These findings guide us and places the imperative on us to make it easier for people to choose South Africa as a destination through a seamless visa regime, improved air access and putting together innovative and affordable travel packages.

International air access to South Africa

Seat availability has not yet returned to 2019 levels.

In 2022, there were 7.8 million seats available, compared to 9.3 million in 2019. Similarly, the number of flights decreased from 55 000 in 2019 to 52 000 in 2024.

Direct flights are essential for boosting arrivals from various markets, and South Africa needs to establish more direct connections and recover those that were lost.

Over the past year, we have seen the return of many new direct flights from the United States, Brazil, China, Australia and many others.

However there are still many gaps where we need to secure direct flights to help grow arrival numbers. A key gap is a direct flight between South Africa and India.

We are working on plugging these gaps and have developed a National Air Access Strategy to present to Cabinet.

This strategy will be a holistic approach involving all partners to secure more direct flights to South Africa

South Africa's performance

In 2023, we welcomed around 8.5million international arrivals – up by 48.9% from the 5.7million arrivals in 2022 which contributed R95 billion in terms of spend.

The R95billion Total Tourist Foreign Direct Spend was an increase of 92% in 2023, surpassing 2019 levels a new all-time high for the destination.

From January to May this year, we welcomed 3.8million international arrivals, up by 9.7% compared to 2023.

For the first Quarter of 2024: Total spend was R25.7 billion from foreign travel into South Africa.

The regional distribution of tourists into South Africa from January to May 2023 highlights the varied share across different markets:

• Africa Land Market: Dominated with 72% of arrivals (2.78 million)
• Africa Air Market: 1% (117 000)
• Europe: 2% (578 000)
• The Americas: 3% (203 000)
• Asia, Australasia, and the Middle East: 9% (149 000)

According to projections by Oxford Economics, arrivals by the end of 2024 are estimated to reach 10.7 million, surpassing 2019 levels.

International arrivals to South Africa is expected to grow to 15.1 million by 2030, based on Oxford's updated projections for 2024.

Tourism's contribution to GDP in South Africa

According to the World Travel and Tourism Council (WTTC), Tourism's contribution to South Africa's GDP was 9.5% in 2019.

Tourism’s contribution to the GDP naturally dipped during COVID-19 but recovered to 8.2% in 2023. It is estimated to rise to 8.8% by the end of 2024 and reach 10.4% of GDP by 2030.

For comparability, according to WTTC's 2023 estimates, Thailand's contribution to GDP was 13.3%, Australia's was 8.1%, Brazil's was 7.8%, and Kenya's was 6.7%.

Tourism is therefore a vital sector for South Africa, contributing more to GDP than transport, mining, and agriculture, and nearly matching the government's contribution to GDP.

Tourism's employment statistics 

According to WTTC statistics, South Africa’s tourism sector employed 1.46million people in 2023 and is expected to grow to nearly 1.7 million jobs in 2024.

The WTTC further projects that employment in the tourism sector for South Africa is projected to grow to and 2.23million jobs in 2030.

Domestic travel 

We also recorded 38 million domestic trips which contributed R121 billion in terms of spend for 2023.

The domestic market's spending was higher than international arrivals spend, underscoring the significant economic impact of domestic tourism.

Domestic air access

Domestic air travel has yet to return to 2019 levels in terms of the number of flights. In 2024, there are 143 000 flights compared to 167 000 flights in 2019.

Although seat capacity has been increasing over the past three years, it reached 18 million seats in 2024 but it is still below the 22 million seats in 2019.

Domestic tourism is the bedrock of our sector and we are working closely with partners such as TBCSA, SATOVITO, SATSA and others to drive further improvements for domestic travellers such as making travel more affordable and accessible.

We also have the annual Sho’t Left Campaign encouraging locals to travel and explore their own country where South African establishments offer discounted deals.

Sho’t Left Travel week takes place in September where South Africans can get discounted travel deals between the 2nd and 8th September but they can travel when it suits them later .

Last year more than 900 tourism establishments offered deals and we are pushing to surpass those numbers this year.

I therefore want to encourage tourism businesses to sign up their deals on the Sho’t Left platform so that more South Africans can explore and experience all our diverse and amazing, affordable tourism offerings.

Several factors have contributed to the increase such as South Africa having a strong brand and our country offers a unique and compelling destination with a diverse range of attractions that set it apart from other destinations.

These efforts paid off as we saw arrival and domestic travel numbers increase through what we call revenge travel.

We have done well, but this is not enough and we want to increase the arrival numbers substantially because that translates to more economic growth and job creation from the tourism sector.

Growth in arrival numbers translates to more people becoming economically active, more people being freed from poverty, more people expanding their businesses because more people are travelling to and enjoying our beautiful Mzansi.

Meetings, Incentives, Conferences and Events (MICE) performance

South Africa is also known as a prime business travel destination and hosts hundreds of meetings, conferences and events each year.

South Africa has improved its global ranking as a business event destination, moving up five spots in the 2023 International Congress and Convention Association (ICCA) Global Ranking Report.

We remain the number one meeting and conference destination in Africa and the Middle East, according to the 2023 ICCA ranking report.

In 2023, South Africa hosted 98 international and regional association meetings and conferences that met the criteria set by the International Congress and Conventions Association (ICCA).

These meetings contributed significantly to the South African economy, with a total estimated economic impact of just over R2 billion.

For the 2023/24 financial year, through South African Tourism’s National Convention Bureau, we sourced and submitted 95 bids for international business events to be hosted in South Africa between 2024 and 2032 were submitted.

So far, South Africa has won 19 of the bids submitted, which have a combined economic contribution of R84,1 million between 2024 and 2025 and attract over 3 000 international and regional delegates.

According to Allied Market Research (AMR), South Africa's MICE industry was valued at an estimated R72 billion in 2022 and R122 billion in 2023 – a 69% increase.

To enhance tourism safety, the Department of Tourism invested R174million to deploy more than 2 300 tourism monitors to be deployed to key tourist sites to enhance visitor safety.

The private sector has also made investment to enhance safety measures and this work together with the police and all partners will continue to ensure that all travellers are safe in South Africa.

The majority of travellers have a safe, pleasant and unforgettable experience in South Africa but we must do more to clamp down on crime.

South Africa has visa waivers in place for 132 countries meaning travellers from these countries do not need a visa to come to South Africa for periods of up to 90 days so there we have already made it easy for people to get to South Africa from all these countries.

We have also launched the e-visa application system to 34 countries however there are substantial improvements needed here especially for key source markets such as China and India.

I have requested a meeting with the Minister of Home Affairs shortly to continue working with this department to streamline this process.

This is a key area of work we must improve with Home Affairs to grow our arrival numbers.

Tour operator licences  

In another area of work around reducing red tape for the sector, we have been working closely with the Department of Transport to reduce the waiting time for tour operator licences.

We welcome the signing of the National Land Transport Amendment Bill into law, by the President in June 2024. The amended Act will enhance efficiency.

From June 2023 to June 2024, the NPTR held 19 adjudication meetings and adjudicated a total of 952 applications for operating licenses for tourist transport services.

There is still a lot of work to be done to enhance the efficiency and effectiveness of the system, and we look forward to working with the Minister of Transport on this key need.

Private sector partners such as the Southern Africa Tourism Services Association (SATSA) have been instrumental in unblocking these challenges and working with government to resolve this matter.

Together with the Minister of Transport and her department, SATSA and other partners, we will continue to improve and streamline this process so that tour operators can operate effectively.

Marketing 

Last year we held several engagements with the private sector and we have agreed on a collaborative effort with all partners to market South Africa as a prime tourist destination with one message and one marketing strategy.

This is to address the fragmentation in marketing South Africa as a destination,

To take our marketing efforts to the next level, we will be rolling out our new global campaign, which we launched at Africa Travel Indaba, to all markets across the world.

We will continue to engage tourism departments and authorities in key source markets and new markets to establish closer relations and implement joint marketing and trade initiatives.

Last year we conducted an outreach to China and Kenya and this year, we will be conducting an outbound mission to several cities in India and Nigeria.

We will continue to exhibit and participate at global travel trade shows such as IMEX in America, World Travel Market in London, IBTM in Spain, ITB in Berlin and this week we will be attending the Fikani International Tourism Fair in Mozambique.

We have supported and will continue to support South African SMEs to travel to and exhibit at national and international trade shows.

Just a few days ago, we approved funding for 25 South African businesses to travel to and exhibit at travel trade shows in Portugal and the USA later this year.

Our work is also geared to have a clear bias towards Africa and working with countries on our beautiful continent to grow arrivals and intra-continental travel and trade.

Infrastructure investment

To stimulate demand as outlined in the Tourism Sector Master Plan – we will continue to invest in infrastructure development if new and existing tourism establishments.

As outlined in the Tourism Budget Speech, last year, the Department spent approximately R 95 million on 25 maintenance projects various provinces.

For this financial year, the Department has allocated just over R 81 million on maintenance projects in the Gauteng, KwaZulu-Natal, the Northern Cape and the North West.

These are tourism establishments and attractions which are government owned and community owned projects.

Conclusion 

Tourism remains a vital sector in South Africa, essential for economic growth and job creation.

While the global tourism market is on the path to recovery, South Africa must intensify its efforts to align with global and regional growth trends.

Strategic investments in marketing, infrastructure, and policy adjustments are critical to ensuring South Africa maximizes its potential in this vital sector.

Although tourist arrivals are increasing, there is potential for growth at a faster pace to meet global trends.

Spending by tourists is performing well, surpassing 2019 levels.

Tourism's contribution to GDP is promising, highlighting its importance as a key sector in South Africa.

There are significant opportunities to enhance the tourism sector, including especially since we are a value for money destination.

In terms of innovation, for travel in the post-pandemic era, we must adapt to meet the needs of consumers who are more aware of their environmental and local economic impact, with increased access to information and implementing advanced technology such as AI in our tourism offerings.

Ladies and gentlemen, that is in-depth overview of the tourism sector’s performance. We are achieving good numbers but we can do much more.

It is up to all of us to take tourism to the next level and this will require a greater level of collaboration, working together each day and most importantly, increasing the level and standard of technology we are using to enhance the tourism sector’s work.

Thank you to the media for being here today and help us on this journey by telling the unique and amazing stories of South Africa to entice people from all over the world to visit this beautiful country we call home.

There is truly no place like South Africa and we need to make sure more people know this and experience this. Thank you all again and God Bless.

Illustrations:

Figure 1: Annual arrivals annual performance and Jan-May cumulative performance

Figure 2: Oxford Economic Arrivals Projections

Figure 3: WTTC GDP and jobs

Sector comparison 

Figure 4: Sector Contribution with WTTC Tourism Estimates

• Stats SA (Arrivals and GDP report)
• World Tourism Barometer May 2024
• World Travel and Tourism Council (WTTC)
• Oxford Economics

Media Queries Contact:

Zara Nicholson

Media Liaison Officer to Minister of Tourism – Patricia de Lille, MP Mobile: +27 79 416 5996

Email: [email protected]

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RMB: Africa's top investment destinations

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The report, which has been developed in collaboration with the Gordon Institute of Business Science (GIBS), leverages a robust methodology that has been updated to reflect new data sources, taking into account a variety of factors that have been proven to determine a country’s progress and therefore its investment potential.

“Africa is not a country, but a vast, diverse and complex continent with different cultures, economies and investment potential. Our report therefore is not a definitive guide, but rather it is designed to provide insight to uncover the underlying drivers of a country’s performance that inform its ranking.

"This offers invaluable insights for investors, policymakers, and business leaders looking to navigate Africa's dynamic economic landscape,” says Isaah Mhlanga, chief economist at RMB.

Expanded data, extended granularity

Investment decisions need to be viewed through both an economic performance lens and an operating environment lens. As a result, the methodology used for this edition of the Where to Invest in Africa report builds and expands on previous editions, taking into account new data sets as well as changing geopolitical and macroeconomic climates.

The scorecard for the 2024 issue highlights 31 countries that collectively represent 92% of the continent’s economic activity (measured by GDP), and more than one billion people (three quarters of the continent’s population). It draws on publicly available data sets from global institutions, including the World Bank, the IMF, the African Development Bank, the United Nations, and the International Labour Organisation.

The model is constructed from 20 metrics across four measurement pillars: economic performance and potential; market accessibility and innovation; economic stability and investment climate; and social and human development. Each metric is weighted, which translates into a weight for each pillar, and based on these metrics a standardised scorecard is produced, with rankings that enable effective comparison across Africa’s complex and heterogeneous environment.

Top five destinations

Combining these elements results in a ranking across the 31 countries measured. The results of the report show that the two small island economies of Seychelles and Mauritius rank first and second as the most attractive investment destinations on the continent, while the significantly larger economies of Egypt, South Africa, and Morocco rank in third, fourth and fifth places respectively.

Seychelles leads the rankings thanks to high levels of personal freedom, human development, and a stable economic environment. Seychelles offers a unique and attractive investment climate. Despite scoring lower on economic size and potential, Mauritius is known for innovation, economic freedom, and high GDP per capita. It continues to be a top destination for investors seeking stability and growth opportunities in a well-regulated environment.

Euromoney: RMB Private Bank wins crowning title yet again

28 Mar 2024

Egypt represents Africa's largest economy by GDP (2023), offering a substantial market with diverse opportunities in sectors like technology, manufacturing, and services. Its strategic location and economic complexity further enhance its attractiveness.

Despite facing significant challenges, South Africa remains a crucial hub for investment in Africa. Its robust financial sector, diverse economy, and potential for infrastructure development make it a key player. Finally, Morocco's strong performance in connectedness, innovation, and economic stability positions it as a top investment destination. Its strategic proximity to European markets adds to its appeal.

Investment archetypes explained

Africa is an incredibly diverse continent, and no two markets are the same, which means there is no such thing as a universal success story. However, when we zoom out and view nations through the lenses of size and the relevant investability score, it becomes apparent that they fall into distinct groupings with shared traits. The 2024 edition of Where to Invest in Africa suggests five potential investment archetypes based on shared characteristics revealed through the four measurement pillars.

‘Highflyers’ represent the large, well-established economies that offer stability and a range of investment opportunities, such as Nigeria, South Africa, Egypt and Ethiopia. Those ‘Cleared for Take-off’ are countries with high economic growth and innovation potential thanks to factors like a young population and abundant resources, including Senegal and Côte d'Ivoire.

‘People Potential’ are markets with a young and growing demographic, creating a sizeable consumer base and a future workforce, such as Kenya, DRC and Uganda. ‘Global Connectors’ are more advanced economies with a strong international presence, such as Morocco, Mauritius, Tunisia and Seychelles. ‘Low-Base Boomers’ are smaller markets with high potential for explosive growth but a corresponding higher degree of risk, including Rwanda, Mozambique, and Benin.

Additional insights unpacked

The report also highlights a number of trends across the various markets, and the role of innovation and economic complexity in driving growth is a central theme. Countries such as South Africa, Kenya, and Ghana are noted for their strides in technological innovation and diversification of their economic bases, making them attractive destinations for investment.

The African Continental Free Trade Agreement (AfCFTA) holds significant potential for boosting intra-African trade, enhancing economic integration, and creating a more competitive continental market. Effective implementation of the AfCFTA is expected to drive economic growth and development across the continent.

Africa's young and rapidly growing population also presents a unique opportunity for economic growth, with countries like Ethiopia, Tanzania, and Uganda poised to benefit from this demographic dividend, provided they can create sufficient employment opportunities and foster a conducive environment for economic participation.

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In addition, there are a number of emerging markets with significant growth potential, including Nigeria, Ghana, and Kenya. Despite facing challenges such as political instability and infrastructural deficits, these countries offer substantial opportunities due to their large and youthful populations, improving business climates, and diversification efforts.

Africa's vast natural resources, including minerals and arable land, are pivotal for sustainable economic growth. However, the report cautions against the "resource curse" and underscores the importance of good governance and strategic management. Angola, Mozambique, and the Democratic Republic of Congo are highlighted for their rich resources and potential for sustainable development.

One area that requires critical attention across the continent is the need for infrastructure investment. Improved transportation, energy, and digital infrastructure are essential for unlocking Africa's economic potential, and South Africa, Kenya, and Nigeria are identified as key markets where infrastructure development could yield significant returns.

Deeper look at investment

Looking beyond metrics and scorecards, Africa holds massive potential but equally faces numerous challenges. The continent is rich in natural resources, which can be a major driver of economic growth, but they also present challenges in the form of corruption and environmental degradation. Increased activity around trade agreements can open new markets for foreign investors and boost economic activity, but lack of adequate infrastructure is a major hurdle for many African economies.

Investment in this space will improve connectivity and create new opportunities, while rapid and increasing urbanisation will prove attractive to investors in consumer goods, retail, and financial services. Finally, countries in Africa are embracing new technologies, leapfrogging traditional development stages and creating new investment opportunities in the tech sector.

“The richness of Africa’s diversity makes fully analysing its nuance and contrast a challenging task, but an important one when it comes to understanding the varied markets that make up this vast regional economy. The 2024 RMB Where to Invest in Africa report aims to develop a balanced, robust and actionable view of the drivers, challenges and opportunities that characterise each of the 31 African markets included in the analysis,” Mhlanga concludes.

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Statistics on " Tourism in Tunisia "

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