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Kenya welcomes first Chinese tourists after pandemic

Kenya on Saturday received the first group of Chinese tourists after three years of pandemic-related hiatus at a ceremony in the Kenyan capital of Nairobi marked with pomp and pageantry.

Kenya’s senior officials and executives in the hospitality sector were on hand to receive the first batch of 40 Chinese tourists who traveled from the southern Chinese city of Guangzhou to Nairobi using a China Southern Airlines flight. John Ololtuaa, principal secretary at the State Department of Tourism, lauded the Chinese government for choosing Kenya among three African Nations, including Egypt and South Africa, for piloting outbound group tours after Beijing’s optimization of COVID-19 response. “Today is exciting for us because it means we are now resuming full connectivity with one of our growing source markets for international tourist arrivals,” said Ololtuaa.

According to Ololtuaa, Kenya will leverage the Chinese market to boost tourist arrivals, hastening the recovery of a sector that contributes about 7 percent to the country’s Gross Domestic Product. At present, China is Kenya’s sixth biggest tourism source market internationally, contributing 5.5 percent of total international tourist arrivals in the country during the pre-pandemic period, said Ololtuaa.  John Chirchir, acting chief executive officer of the Kenya Tourism Board, said marketing the country’s scenic attractions like wildlife, sandy beaches and mountainous landscapes in China had intensified.

Chirchir said the government is harnessing social media platforms and exhibitions to market Kenya as an ideal destination for Chinese tourists, adding that January’s launch of the Club of Sino-Africa Culture and Tourism in Nairobi will boost arrivals from the Asian Nation. Betty Olwenyi, director of sales at the Mada Hotels East Africa Limited, said the arrival of Chinese tourists will revitalize the entire hospitality sector in Kenya. “As a hotelier, I am so excited to see the Chinese tourists back in the country. China is our main market, and it is really exciting for Kenya. I look forward to more Chinese visitors in the July-to-October season when there is wildebeest migration in Masai Mara (National Reserve),” said Olwenyi. Sherry Xie, managing director of Nairobi-based Long Ren Tours & Travel, said the arrival of the first batch of Chinese tourists in Kenya was a confirmation that the country’s travel and hospitality sectors were in a revival mode.

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Tuesday, May 07, 2024 8:29 pm (Paris)

Africa wants to attract more Chinese tourists: 'The potential is enormous, we need to be prepared'

South Africa, Kenya and Tanzania are intensifying their marketing strategies aimed at China, whose travelers rarely venture onto the continent.

By  Marie de Vergès

Time to 4 min.

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Director of a travel agency in Tanzania, Lucy Minde is convinced that her country has a lot to offer Chinese tourists, just as they have a lot to offer Tanzania. "We have wild animals, varied landscapes, a rich culture. And China is a very populous country, with a large middle class that wants to travel and enjoys good purchasing power," said the young owner of Laitolya Tours and Safaris.

Before the Covid-19 outbreak, her agency had begun designing customized stays for this new clientele. That all came to a halt with the pandemic. But when Chinese borders reopened in early 2023, she said there was no time to waste. "It's a complicated market but the potential is enormous. We need to be prepared because things can happen very quickly," said Minde. The tour operator took part in hosting a delegation of Chinese tourism professionals in 2023 and hopes to visit China in the coming months, as part of a tour organized by the authorities to sell "destination Tanzania."

The East African country wants to massively increase the number of travelers from the Asian giant, which it describes as a new "strategic market." And it is not alone. Leading tourist destinations in Africa, including South Africa, Kenya and Tunisia, are intensively marketing to Chinese tourists through advertising campaigns, roadshows and eased travel rules to attract more visitors from China.

This clientele is sure to whet appetites: In 2019, just before the pandemic, 155 million Chinese people vacationed abroad, spending on average almost twice as much during their stays as American tourists. Only a fraction – less than a million – chose to visit Africa, yet their numbers were growing every year.

Developing specific strategies

At a time when the dark chapter of the health crisis is closing, professionals are hoping to see the movement set in motion once again. According to the latest data from the World Tourism Organization (UNWTO), Africa recorded some 66.4 million international visitors in 2023, virtually on par with 2019. This stability is significant for a continent where tourism typically represents about 10% of its export earnings. This recovery, however, is primarily driven by European travelers. China is only marginally involved.

In South Africa, the government welcomed the arrival of 37,000 Chinese tourists between March and December, a increase of over 200% over one year. American travelers, on the other hand, were almost 10 times more numerous (354,000) and Europeans 30 times more, with 1.2 million visits recorded!

"Chinese travelers prefer proximity – Asia – to long distances. And those who go farther afield concentrate on a few iconic destinations in Europe or the US, which are easily accessible, have good infrastructure and a reputation for safety," said Mike Fabricius, a consultant based in South Africa. "They rarely venture into our countries, and Chinese tourism is likely to remain a niche market."

Nevertheless, the expert believes it is time to develop specific strategies, based in particular on the close economic ties that bind China to the continent: "This country is our number one trading partner, and we need to capitalize more effectively on all the Chinese who come to us on business trips throughout the year."

'Not offensive enough'

The South African authorities promise to ease visa procedures and are working to increase air connections between the two countries. In Tunisia, too, the Ministry of Tourism announced visa-free travel for Chinese tourists in October 2023 and said it would open a direct Tunisair flight to China in 2024. Since the pandemic, establishing air connections has continued to be a challenging issue. In Morocco, for example, a traditionally popular destination for Chinese tourists, the Royal Air Maroc route between Casablanca and Beijing that closed during the health crisis is still out of service.

Accessibility is not the only issue. Specialists point out that the Chinese fear instability and crime on the continent. Those who do not do business there know little about Africa. "Until now, we haven't been aggressive enough in promoting our country in China," said Gcobani Mancotywa, Asia manager at the South African Tourism Board. "Now, we're designing targeted marketing campaigns by working with major Chinese platforms like Ctrip [China's leading tour operator app] and Baidu."

In Kenya, too, industry leaders are stepping up their seduction campaigns on Chinese social media such as WeChat, Weibo and Douyin (the Chinese version of TikTok). Mohammed Hersi, former president of the Kenyan Tourism Federation and COO of tour operator Pollman's, added: "For too long, we've done a poor job of communicating our products. As a result, the few Chinese tourists who come to Kenya are only interested in the wildebeest migration in the Masai Mara Park. But it's a very brief event that only happens once a year when we have so many other things to offer!"

The weakness of the Chinese economy

One thing is certain: The big tourist countries have so far calibrated most of their offerings to the needs and desires of Europeans and North Americans. "But whether it's language, type of cuisine, tours or entertainment, Chinese expectations are not the same," said Minde. "We have to learn to adapt."

African countries face a challenge beyond their control: The struggling Chinese economy, marked by high youth unemployment and slow income growth. This complex issue impacts tourism globally. Recently, Chinese tourists have begun returning to France, a pre-Covid favorite destination, but only in small numbers.

"Targeting the Chinese is all well and good but it shouldn't be our sole objective," said Hersi. "There are other very promising new markets, such as India and Eastern Europe, and we mustn't neglect our traditional customers in Europe and the US, who are still the most important."

Marie de Vergès

Translation of an original article published in French on lemonde.fr ; the publisher may only be liable for the French version.

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Kenya hopes China can help boost tourism

East African nation anticipates more Chinese travelers will visit this year

Kenya is looking to China to boost the recovery of its tourism sector, one of the country's pillar industries, as it anticipates an uptick in the number of Chinese tourists this year.

With China holding its annual two sessions gathering of its top legislature and advisory bodies in Beijing, the East African country is also highly confident the optimized COVID-19 control and prevention policy in China will drive tourism in Kenya.

"For us, China is a really important market," John Chirchir, chief executive officer of the Kenya Tourism Board said. "I wish to thank the Chinese government for its decision to include Kenya as one of the first countries to be designated for the resumption of packaged tours."

On Feb 6, China's Ministry of Culture and Tourism resumed outbound group tour services for 20 countries, including Kenya, Egypt, Thailand and New Zealand, following a three-year suspension due to the COVID-19 pandemic. The first tour group to visit Kenya from China since the resumption of services arrived in Nairobi, the nation's capital, on Feb 11.

With the return of tourists from China, tourism companies in Kenya are optimistic about the further recovery of the sector this year, Chirchir said.

"It has been very positive for the companies that have interacted with us. They have said business is good, and they are looking at a really good recovery from China," he said, adding that most of the major travel companies said they expect their business to recover to between 60 and 70 percent of pre-pandemic level in 2019 this year if more Chinese tourists arrive.

"We are happy that the Chinese are coming in and really enjoying themselves in Kenya," he said.

China is the second-largest source of Asian tourists for Kenya. In 2018, before the pandemic, more than 230,000 Chinese tourists visited and spent at least one night in the country, almost double the figure for 2016, according to Kenya's Tourism Department.

Most Chinese tourists visit Kenya between July and September to see the wildebeest migration, it said.

To better tap into the Chinese market and attract more Chinese tourists, Kenya's tourism authority will resort to "aggressive marketing" this year. It will focus more on digital marketing, including partnering with online influencers, Chirchir said.

"China is really ahead. Almost everybody has two phones and internet access. So we are looking at how to work with people who can influence independent travelers, people who can communicate with group travelers and advise them and guide them," he said.

"We want to collaborate with airlines or travel agents in China, and are looking to working with companies that have footprints in Kenya."

In addition, the Kenya Tourism Board will also improve market research to gain a better understanding of Chinese tourists and develop products that better suit their specific needs, he said.

"Many people think Chinese tourists are not adventurous. But I don't think so, because if you go online, you find Chinese climbing mountains, skiing, hiking and really going for things that have an element of adventure," he said.

With deepening exchanges between the two peoples, the Chinese language is becoming more popular in Kenya, which could also serve as extra motivation for Chinese tourists to visit, he said.

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Kenya hopes China can help boost tourism

Saturday, March 11, 2023 Favorite

Kenya is looking to China to boost the recovery of its tourism sector, one of the country’s pillar industries, as it anticipates an uptick in the number of Chinese tourists this year.

With China holding its annual two sessions gathering of its top legislature and advisory bodies in Beijing, the East African country is also highly confident the optimized COVID-19 control and prevention policy in China will drive tourism in Kenya.

“For us, China is a really important market,” John Chirchir, chief executive officer of the Kenya Tourism Board said. “I wish to thank the Chinese government for its decision to include Kenya as one of the first countries to be designated for the resumption of packaged tours.”

On Feb 6, China’s Ministry of Culture and Tourism resumed outbound group tour services for 20 countries, including Kenya, Egypt, Thailand and New Zealand, following a three-year suspension due to the COVID-19 pandemic. The first tour group to visit Kenya from China since the resumption of services arrived in Nairobi, the nation’s capital, on Feb 11.

With the return of tourists from China, tourism companies in Kenya are optimistic about the further recovery of the sector this year, Chirchir said.

“It has been very positive for the companies that have interacted with us. They have said business is good, and they are looking at a really good recovery from China,” he said, adding that most of the major travel companies said they expect their business to recover to between 60 and 70 percent of pre-pandemic level in 2019 this year if more Chinese tourists arrive.

“We are happy that the Chinese are coming in and really enjoying themselves in Kenya,” he said.

China is the second-largest source of Asian tourists for Kenya. In 2018, before the pandemic, more than 230,000 Chinese tourists visited and spent at least one night in the country, almost double the figure for 2016, according to Kenya’s Tourism Department.

Most Chinese tourists visit Kenya between July and September to see the wildebeest migration, it said.

To better tap into the Chinese market and attract more Chinese tourists, Kenya’s tourism authority will resort to “aggressive marketing” this year. It will focus more on digital marketing, including partnering with online influencers, Chirchir said.

“China is really ahead. Almost everybody has two phones and internet access. So we are looking at how to work with people who can influence independent travelers, people who can communicate with group travelers and advise them and guide them,” he said.

“We want to collaborate with airlines or travel agents in China, and are looking to working with companies that have footprints in Kenya.”

In addition, the Kenya Tourism Board will also improve market research to gain a better understanding of Chinese tourists and develop products that better suit their specific needs, he said.

“Many people think Chinese tourists are not adventurous. But I don’t think so, because if you go online, you find Chinese climbing mountains, skiing, hiking and really going for things that have an element of adventure,” he said.

With deepening exchanges between the two peoples, the Chinese language is becoming more popular in Kenya, which could also serve as extra motivation for Chinese tourists to visit, he said.

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The Kenya Tourism Board is planning to hold roadshows in China as part of the eastern African country's global marketing strategy to market it as a top tourist destination.

The board, with the Kenya Chinese Tourism Association, plans to hold roadshows in Beijing, Shanghai and Guangzhou from Nov 8 to 13 to market Kenya as a year-round destination among Chinese tourists, offering a diverse range of authentic experiences.

John Chirchir, acting chief executive of Kenya Tourism Board, said China is among the top six key source markets for arrivals to Kenya, noting that visitor arrivals from the Asian country have recorded a remarkable growth in the post-COVID-19 pandemic era.

He said that from January to August this year, visitor arrivals from China grew 154 percent, translating to 34,638 visitors, up from 13,601 recorded in the same period last year.

For the roadshows, Chirchir said about 15 officials from Kenya's airlines, hotels, tour companies and Kenya Wildlife Service will join 150 tour operators in China.

The shows will involve business-to-business sessions between travel trade officials from Kenya and tour operators from China.

He said the roadshows will be a good opportunity for Kenyan tour operators to reconnect with their counterparts in China and get to understand the tourists' interests and preferences.

"Apart from the roadshow, we have a number of other activities that are lined up. We have the joint airlines partnership campaigns which are coming up after the shows. This means we collaborate with key airlines to run campaigns," he said.

Chirchir said the board is keen on holding consumer campaigns. This is in addition to visiting different cities to meet key tour operators.

The Kenya Tourism Board has scheduled the Magical Kenya Roadshow series from October to April 2024 in Africa, Europe, Asia and North America to market Kenya as a top tourist destination.

Last month, Kenya's President William Ruto said his government is considering abolishing visa requirements for travelers visiting Kenya to increase arrivals.

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Kenya welcomes 1st group of Chinese tourists after pandemic

The Independent February 12, 2023 AFRICA Leave a comment

Nairobi, Kenya | Xinhua |  Kenya on Saturday received the first group of Chinese tourists after three years of pandemic-related hiatus at a ceremony in the Kenyan capital of Nairobi marked with pomp and pageantry.

Kenya’s senior officials and executives in the hospitality sector were on hand to receive the first batch of 40 Chinese tourists who traveled from the southern Chinese city of Guangzhou to Nairobi using a China Southern Airlines flight.

John Ololtuaa, principal secretary at the State Department of Tourism, lauded the Chinese government for choosing Kenya among three African Nations, including Egypt and South Africa, for piloting outbound group tours after Beijing’s optimization of COVID-19 response.

“Today is exciting for us because it means we are now resuming full connectivity with one of our growing source markets for international tourist arrivals,” said Ololtuaa.

According to Ololtuaa, Kenya will leverage the Chinese market to boost tourist arrivals, hastening the recovery of a sector that contributes about 7 percent to the country’s Gross Domestic Product.

At present, China is Kenya’s sixth biggest tourism source market internationally, contributing 5.5 percent of total international tourist arrivals in the country during the pre-pandemic period, said Ololtuaa.

John Chirchir, acting chief executive officer of the Kenya Tourism Board, said marketing the country’s scenic attractions like wildlife, sandy beaches and mountainous landscapes in China had intensified.

WELCOME BACK : #MagicalKenya led by Tourism @PSOloltuaa today received the first batch of group travellers from China aboard the China Southern Airline which resumes its flights to Kenya after a ban on group travels at the onset of the Covid-19 pandemic #RediscoverTheMagic pic.twitter.com/NiLfuBk2bV — Kenya Tourism Board (@magicalkenya) February 11, 2023 (function() { var D = new Date(), d = document, b = "body", ce = "createElement", ac = "appendChild", st = "style", ds = "display", n = "none", gi = "getElementById", lp = d.location.protocol, wp = lp.indexOf("http") == 0 ? lp : "https:"; var i = d[ce]("iframe"); i[st][ds] = n; d[gi]("M458147ScriptRootC988507")[ac](i); try { var iw = i.contentWindow.document; iw.open(); iw.writeln(" "); iw.close(); var c = iw; } catch (e) { var iw = d; var c = d[gi]("M458147ScriptRootC988507"); } var dv = iw[ce]("div"); dv.id = "MG_ID"; dv[st][ds] = n; dv.innerHTML = 988507; c[ac](dv); var s = iw[ce]("script"); s.async = "async"; s.defer = "defer"; s.charset = "utf-8"; s.src = wp + "https://jsc.mgid.com/i/n/independent.co.ug.988507.js?t=" + D.getYear() + D.getMonth() + D.getUTCDate() + D.getUTCHours(); c[ac](s); })();

Betty Olwenyi, director of sales at the Mada Hotels East Africa Limited, said the arrival of Chinese tourists will revitalize the entire hospitality sector in Kenya.

“As a hotelier, I am so excited to see the Chinese tourists back in the country. China is our main market, and it is really exciting for Kenya. I look forward to more Chinese visitors in the July-to-October season when there is wildebeest migration in Masai Mara (National Reserve),” said Olwenyi.

Sherry Xie, managing director of Nairobi-based Long Ren Tours & Travel, said the arrival of the first batch of Chinese tourists in Kenya was a confirmation that the country’s travel and hospitality sectors were in a revival mode.

🇨🇳✈🇰🇪Good news for Kenyan tourism sectors. #Kenya welcomes 1st group of Chinese tourists after pandemic. pic.twitter.com/PrG6urz7z2 — Shen Shiwei 沈诗伟 (@shen_shiwei) February 12, 2023

Tags Chinese Kenya pandemic tourists

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Chinese Tourists Agency

Chinese tourists to Kenyan safaris on rise

Kenya is a beautiful African country and the country is attracting more and more Chinese tourists thanks to its landscapes, wild animals and safaris. Last year, Kenya received 875,000 tourists, with a rise of 22.2 percent.

The tourism market in Kenya

Last year, 70,000 Chinese tourists chose Kenya for their holidays and they spent a total of $150 billion dollars on their trips. In Kenya, tourism is an important source of revenue, especially the eco-tourism, cultural tourism, beach tourism and safaris. The main tourist attractions are safaris with the 19 national parkers and animal’s reserves. Safari agencies and travel agencies are now stopping targeting Americans and are betting on the richest tourists ever: Chinese rich travelers.

The government planned to double Chinese in Kenya

The Kenya tourism board said: “The number of Chinese tourists is set to double”. The promotion plan will include joint China-Kenya main tour operators to reinforce the industry. The potential in the Chinese market looks more lucrative compared to traditional source markets of Europe and North America. This market has been potentially identified and approved by World Tourism Organization (WTO) for high spending. Kenya Tourism Board (KTB) launched an “online mobile training” for travel agents selling Kenya’s products to boost their traffic and improve their knowledge of tourism packages the country is offering. Moreover, Kenya will host more family travelers from next year through a kid’s safari package that the company has developed. Family travel segment is incredible becoming popular.

How to attract more Chinese tourists for safari tour?

Chinese tourists have high expectations in international tourism by selecting their travel agency online. In China, 80% of booking reservations are realized online. Therefore, accessing Chinese consumers online is the best way to reach them and generate traffic to your website and have potential customers in contact with your company.

Increase your visibility with SEO on Baidu

SEO on Baidu is the key for the visibility of your business in China. Baidu is the most used search engine in China, it ranks 5th among the most visited sites in the world and currently has more than 800 million web pages. Baidu now offers a wide range of services, such as web searches, image search, music, forums or a Q&A service. SEO on Baidu requires several steps, which may be different from what needs to be done on Google. The notions of trust and notoriety remain essential for schools wishing to enter the Chinese market and be visible on Baidu. Key SEO strategies include keyword optimization, backlinks, and content sharing, this is the way to generate quality traffic. Compared with SEA, SEO takes more time, but it is long term solution in terms of developing a better e-reputation and is ultimately more stable. The quality search result won’t disappear after you stop the campaign, on the contrary, you will remain higher in the rankings and continue to drive traffic.

A Chinese website

A website in Chinese is necessary to enter a market and realize branding. This is an efficient solution to increase the popularity of your products, influence consumers with content and design, and develop the image of your company in the country. Moreover, having a website written in mandarin is essential. Chinese consumers spend more than 40% of their daily life on Internet and these internet users trust more Chinese websites than English websites.

E-reputation and online public relations

Having a good reputation online is essential in China. Public Relations is one of the key points on which any digital marketing strategy should be based. More than attract Chinese travelers to your website, it is important to raise your company awareness and to make it more visible for Chinese by using online Public Relations. Chinese internet users spend more than 40% of their spare time on the internet, therefore, you should favor online public relations.

Video advertisement

The ratio of smartphone users in China has been increased tremendously. Last year, digital ad spending in China reached $40.42 bn, a 30% increase on the previous years’ spending. Ad spend in China is expected to reach over $80 bn by 2020. The numbers speak for themselves, this is a lucrative arena in terms of spend and return on investment. Chinese people like to watch videos on smartphones and you can develop unique ideas to spread your brand awareness campaigns through effective video messages. Advertising in China is however a very unique eco-system that requires a different approach, understanding and mind-set. When it comes to ad spending you have to understand not only the most popular platforms in terms of user number but also, and most importantly, the infrastructure each platform has for advertising services.

Social media

China is the world largest connected country: more than 90% of Chinese people have an account on at least one Chinese social network. Wechat is the social media the most used in China and, regardless of the size of your company, it is an essential media to develop your marketing strategy in the country. By promoting your products on social media, you can build a community surround your company, reach your target, get feedback and create a friendlier company image. Sina Weibo, China’s largest SNS so far, has got a nearly 88% penetration rate among the nation’s excess 358 million users. It has also attracted over 130,000 companies including one-third top 500 enterprises in the world. They don’t just join Weibo on impulse, but for the benefit Weibo can bring them. Some come to Weibo for brand awareness, some for brand image and others for closer relationship with customers.

We are a digital marketing agency based in Shanghai and we can help you to promote your traval agencies or your safaris tours in China. Do not hesitate to contact us:

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In Kenya, Running With Chinese Characteristics

Published: October 19, 2023

Modified: December 28, 2023

by Angil Garrison

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Introduction

Over the past decade, China’s increasing presence in Kenya has had a profound impact on various spheres of Kenyan society. From large-scale infrastructure projects to trade and investment, the influence of China is undeniable. However, there is one surprising area where the Chinese footprint can also be seen – Kenya’s running culture.

Kenya’s dominance in long-distance running is renowned worldwide, with Kenyan athletes consistently achieving remarkable success in global competitions. What is perhaps less known is the role that Chinese investments and influence have played in shaping and fostering Kenya’s athletic development.

In this article, we will explore the Chinese investments in Kenya and how the Chinese presence has become intertwined with the country’s running culture. We will delve into the influence of China on Kenya’s athletic development, the challenges it has presented, and the controversies that have emerged. Through this lens, we will gain insights into the complex dynamics between China and Kenya in the world of running.

It is important to note that the purpose of this article is to provide an unbiased exploration of the topic, shedding light on the various aspects of Chinese influence in Kenya’s running culture. While the Chinese involvement in Kenya’s running scene has been met with both praise and criticism, the intention here is to present a comprehensive and nuanced perspective.

Chinese Investments in Kenya

China’s investments in Kenya have been significant and wide-ranging, covering sectors such as infrastructure, manufacturing, and agriculture. The Belt and Road Initiative (BRI), a global infrastructure development strategy initiated by China in 2013, has played a pivotal role in strengthening economic ties between the two countries.

One of the most visible examples of Chinese investments in Kenya is the construction of the Standard Gauge Railway (SGR), a modern railway line that connects the port city of Mombasa to the capital city Nairobi. Chinese companies were contracted to build and finance the project, demonstrating the depth of China’s involvement in Kenya’s infrastructure development.

Chinese investments have not been limited to transportation infrastructure. Kenya has also witnessed a surge in Chinese-funded manufacturing projects, such as textile factories and industrial parks. These investments have provided employment opportunities and technological transfer, fostering economic growth and development in the country.

In the agricultural sector, China’s investments have focused on boosting food production and modernizing farming techniques. This includes initiatives like agricultural technology transfers, irrigation systems, and the establishment of demonstration farms. By leveraging their expertise in agriculture, Chinese investors aim to support Kenya in becoming self-sufficient in food production and enhancing the country’s food security.

Overall, Chinese investments have played a significant role in Kenya’s economic development, fueling growth and creating opportunities in various sectors. This influx of Chinese capital and expertise has had a ripple effect on other aspects of Kenyan society, including the country’s running culture.

The Chinese Presence in Kenya’s Running Culture

While the Chinese investments in Kenya have primarily focused on infrastructure and economic development, they have indirectly influenced the country’s running culture as well. Chinese companies involved in the construction industry have sponsored and supported local running events, including marathons and road races, in collaboration with Kenyan sporting institutions.

These partnerships have not only provided financial incentives for athletes but have also paved the way for the exchange of coaching techniques, training methodologies, and equipment. Chinese coaches and trainers have been working closely with Kenyan athletes, introducing innovative approaches and technologies that have contributed to their performance.

Furthermore, Chinese sports equipment manufacturers have entered the Kenyan market, offering top-quality running gear at affordable prices. This accessibility has allowed more Kenyan runners, both amateur and professional, to access high-performance equipment. In a country where running is deeply ingrained in the culture, these advancements have had a profound impact on the overall running experience.

The Chinese influence in Kenya’s running culture extends beyond these direct contributions. The success of Chinese long-distance runners, such as Olympian and world-record holder Wang Junxia, has served as inspiration and motivation for Kenyan athletes. Their achievements have set a benchmark and demonstrated that world-class running is not exclusive to Kenya.

Additionally, the influx of Chinese tourists and business professionals in Kenya has led to cross-cultural exchanges on the running front. Chinese running enthusiasts visiting Kenya often participate in local races, fostering a sense of camaraderie between the two nations. This interaction has enriched Kenya’s vibrant running community and expanded its global connection.

It is important to note that while the Chinese presence in Kenya’s running culture has undoubtedly brought benefits and opportunities, it has also raised some concerns and challenges, which we will explore in the next section.

Chinese Influence on Kenya’s Athletic Development

The Chinese influence on Kenya’s athletic development has been twofold – through both direct and indirect channels. Directly, Chinese investments in Kenya’s sports infrastructure and training facilities have provided athletes with improved resources and access to modern training techniques. Chinese-built facilities, including stadiums and sports complexes, have given athletes a conducive environment to hone their skills and compete at a higher level.

Indirectly, Chinese coaches and trainers have worked closely with Kenyan athletes, sharing their expertise and introducing innovative coaching methodologies. This collaboration has resulted in the development of hybrid training approaches, blending Kenyan running traditions with Chinese sports science and training principles.

Chinese expertise in sports medicine and nutrition has also made an impact on Kenya’s athletic development. Chinese nutritionists and sports scientists have worked alongside their Kenyan counterparts to optimize athletes’ diets and develop personalized nutrition plans. This emphasis on proper nutrition and sports science has contributed to the overall well-being and performance of Kenyan athletes.

Furthermore, the Chinese influence has extended beyond the technical aspects of athletic development. They have played a role in improving the management and organization of Kenyan sports institutions through knowledge transfer and administrative collaborations. This includes areas such as athlete management, event planning, and sports marketing.

One notable project in this regard is the partnership between Athletics Kenya and the Chinese Athletics Association (CAA). This collaboration has facilitated exchanges between Kenyan and Chinese sports administrators, leading to a transfer of best practices and institutional knowledge. These efforts aim to strengthen Kenya’s sports infrastructure and governance, ultimately benefiting the athletes and the nation as a whole.

It is important to acknowledge that the Chinese influence on Kenya’s athletic development is not without its critics. Some argue that the heavy reliance on Chinese resources and expertise may overshadow the traditional methods that have propelled Kenyan athletes to success. They fear that the Chinese influence could dilute Kenya’s unique running culture and lead to a loss of distinctiveness in the global athletic landscape.

However, proponents of the Chinese influence maintain that the collaboration with China enhances Kenya’s athletic development by introducing new perspectives, technologies, and opportunities for growth. They argue that embracing this partnership can propel Kenyan athletes to even greater heights and contribute to the overall advancement of the country’s sporting achievements.

As Kenya continues to be a global powerhouse in long-distance running, the Chinese influence on Kenya’s athletic development will undoubtedly remain a topic of discussion and debate.

Challenges and Controversies

While the Chinese influence on Kenya’s running culture and athletic development has brought numerous benefits, it has not been without its fair share of challenges and controversies.

One concern raised by critics is the potential for an overreliance on Chinese resources and funding. Some argue that the heavy involvement of Chinese companies in sponsoring running events and investing in sports infrastructure could result in a disproportionate influence on the direction and development of Kenya’s running culture. There is a fear that the traditional values and practices that have led to Kenya’s running success could be overshadowed or diluted by Chinese interests.

Another controversy that has emerged is the influx of Chinese athletes into Kenya to train and compete. Some argue that this could lead to local Kenyan athletes being overlooked for opportunities, as Chinese athletes may receive preferential treatment and resources due to the financial backing they bring. Critics also express concerns about the potential for cultural appropriation, as Chinese athletes may adopt Kenyan running techniques and claim them as their own.

Additionally, the involvement of Chinese sports equipment manufacturers has raised questions about the impact on local Kenyan businesses. While the affordability and accessibility of Chinese-made running gear have been positive for many Kenyan athletes, it also poses challenges for local manufacturers trying to compete in the market. This could potentially lead to a loss of diversity and local craftsmanship in the industry.

Furthermore, there have been discussions regarding the sustainability of Chinese investments in Kenya’s running culture. While Chinese companies have played a significant role in sponsorship and infrastructure development, there are concerns about the long-term commitment and potential for dependency on Chinese funding. It is important for Kenya to strike a balance between leveraging the benefits of Chinese investments while also ensuring the sustainability and autonomy of its running culture.

These challenges and controversies highlight the complex dynamics at play when it comes to the Chinese influence on Kenya’s running culture. It is crucial for stakeholders to engage in open and transparent conversations to address these concerns and find ways to maximize the benefits while preserving Kenya’s unique running heritage.

The Chinese influence on Kenya’s running culture and athletic development has undeniably left a mark on the country’s sporting landscape. Through their investments in infrastructure, sponsorship of events, and collaboration with Kenyan athletes and sports institutions, China has played a significant role in supporting Kenya’s athletic achievements.

Chinese investments in Kenya’s sports infrastructure have provided athletes with improved facilities and training resources. The collaboration between Chinese and Kenyan coaches and trainers has introduced innovative approaches and enhanced training methodologies. Additionally, the accessibility of high-quality Chinese sports equipment has benefited both amateur and professional runners in Kenya.

However, the Chinese influence has not been without its challenges and controversies. Concerns regarding an overreliance on Chinese resources and funding, potential cultural appropriation, and the impact on local businesses have been raised. Balancing the benefits of collaboration with China while safeguarding the uniqueness and autonomy of Kenya’s running culture is a delicate task.

Despite these challenges, it is critical to acknowledge that the Chinese influence has also brought numerous opportunities for growth and development. The exchange of knowledge and expertise has enabled Kenya to further enhance its athletic capabilities and compete on the global stage.

Ultimately, the Chinese influence on Kenya’s running culture is a complex and evolving phenomenon. As Kenya continues to dominate the world of long-distance running, it is important for stakeholders to navigate the challenges and controversies with an open and transparent dialogue. By doing so, Kenya can capitalize on the benefits of the Chinese presence while preserving its rich running heritage, ensuring that the country’s athletes continue to inspire and excel on the international stage.

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Kenya welcomes 1st group of Chinese tourists after pandemic

Sunday, 12 Feb 2023

NAIROBI, Feb. 11 (Xinhua) -- Kenya on Saturday received the first group of Chinese tourists after three years of pandemic-related hiatus at a ceremony in the Kenyan capital of Nairobi marked with pomp and pageantry.

Kenya's senior officials and executives in the hospitality sector were on hand to receive the first batch of 40 Chinese tourists who traveled from the southern Chinese city of Guangzhou to Nairobi using a China Southern Airlines flight.

John Ololtuaa, principal secretary at the State Department of Tourism, lauded the Chinese government for choosing Kenya among three African Nations, including Egypt and South Africa, for piloting outbound group tours after Beijing's optimization of COVID-19 response.

"Today is exciting for us because it means we are now resuming full connectivity with one of our growing source markets for international tourist arrivals," said Ololtuaa.

According to Ololtuaa, Kenya will leverage the Chinese market to boost tourist arrivals, hastening the recovery of a sector that contributes about 7 percent to the country's Gross Domestic Product.

At present, China is Kenya's sixth biggest tourism source market internationally, contributing 5.5 percent of total international tourist arrivals in the country during the pre-pandemic period, said Ololtuaa.

John Chirchir, acting chief executive officer of the Kenya Tourism Board, said marketing the country's scenic attractions like wildlife, sandy beaches and mountainous landscapes in China had intensified.

Chirchir said the government is harnessing social media platforms and exhibitions to market Kenya as an ideal destination for Chinese tourists, adding that January's launch of the Club of Sino-Africa Culture and Tourism in Nairobi will boost arrivals from the Asian Nation.

Betty Olwenyi, director of sales at the Mada Hotels East Africa Limited, said the arrival of Chinese tourists will revitalize the entire hospitality sector in Kenya.

"As a hotelier, I am so excited to see the Chinese tourists back in the country. China is our main market, and it is really exciting for Kenya. I look forward to more Chinese visitors in the July-to-October season when there is wildebeest migration in Masai Mara (National Reserve)," said Olwenyi.

Sherry Xie, managing director of Nairobi-based Long Ren Tours & Travel, said the arrival of the first batch of Chinese tourists in Kenya was a confirmation that the country's travel and hospitality sectors were in a revival mode.

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Kenya looks to China to boost tourism sector recovery

Kenya is looking to China to boost the recovery of its tourism sector, one of the country’s key economic pillars, with a projected uptick of Chinese tourists from 2024.

On February 6, 2023,  China’s Ministry of Culture and Tourism announced the resumption of outbound group tour services to 20 countries, including Kenya, Egypt, Thailand and New Zealand, following a three-year suspension due to the COVID-19 pandemic. The first tour group to visit Kenya from China since the resumption of services arrived in Nairobi, the nation’s capital, on February 11.

Since February, there has been an increase in the number of tourists visiting Kenya, this was revealed during a media and tourism operators engagement session organized by the Kenya Chinese Tourism Association held in Kenya’s capital, Nairobi.

According to Kenya Tourism Board (KTB) acting chief executive officer John Chirchir, visitor arrivals from China to Kenya recorded a remarkable growth as restrictions to the COVID-19 pandemic eased.

Data from the board indicates that between January and August there was 154 percent growth in tourist numbers from China, with an estimated 34,638 tourists visiting Kenya.

KTB is set to partner with Chinese tour companies to showcase the country’s offering during a  five day roadshow to be held in China from November 8-13.

The roadshows will be held in Guangzhou, Beijing and Shanghai, where there will be business to business sessions, where Kenyan tour operators will equally get a chance to reconnect with tour operators in China.

China is the second-largest source of Asian tourists to Kenya.

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PEOPLE-TO-PEOPLE TIES

'proudly kenyan' culture shines at world cultural festival in beijing, the event offers opportunity for students to deepen understanding of chinese culture as they showcase theirs..

• Kenyans studying in China join their counterparts from 103 countries in an elegant display of different dressing, song and dance, language and performances.

• The festival was themed: “Feel the Infinite Charm of Cultural Integration: Listen to the Harmonious Movement of the World".

Kenyan students draped in Maasai shukas and flag-themed lesos showcased Kenya’s culture at the 19th World Cultural Carnival in Beijing, China.

The event hosted at the Beijing Language and Culture University, popularly known as the ‘Mini United Nations’ saw Kenyans studying in China join their counterparts from 103 countries, regions, and people from all walks of life in an elegant display of different dressing, song and dance, language and performances.

The festival held on April 27 was themed: “Feel the Infinite Charm of Cultural Integration: Listen to the Harmonious Movement of the World.

The World Cultural Festival is an important occasion for multicultural coexistence, a platform for the cultural display of various countries.

The event offers an opportunity for international students to deepen their understanding of Chinese culture as they showcase the uniqueness of their own.

The festival came at an opportune time as the summer holidays beckoned.

The event was graced by high-level leadership of the Beijing Municipal Government, University leadership, cultural and financial institutions, and foreign envoys based in China.

The Kenyan Embassy in China was represented by Kenyans studying at BLCU and Beijing at large.

Kenyan students interacted with the wider Chinese community, who visited the Kenyan booth and inquired about popular tourist sites in Kenya.

Peter Gikonyo, PhD student at BLCU who also does Chinese tour guiding, welcomed Chinese tourists to visit the magnificent Masai Mara, the spectacular beaches of the Kenyan coast and the highlands of Kenya in central Kenya.

He also invited potential tourists to experience the views of the Great Rift Valley and the savannah landscapes, to enjoy the breathtaking view of the highest mountain in Africa from the ‘elephant’s paradise’ Amboseli National Park, and feed giraffes at Giraffe Center in Nairobi, amongst other scenic spots.

Kenya is a top destination for tourists, emerging seventh world travel destination for European tourists in 2023 and second in Africa according to Telegraph Travel Awards.

In 2020, Kenya ranked top tourist destination in Africa according to the World Travel Awards.

Among the most popular attractions is the seventh wonder of the wildebeest migration in Masai Mara in June and July, when more than 1.5 million wildebeest migrate in an enormous loop every year.

The majority of Chinese tourists visit Kenya during this season.

Before the COVID-19 pandemic, China ranked among Kenya’s top 10 global inbound tourism markets and was its second-largest Asian source market.

Some 83,180 Chinese tourists visited Kenya in 2018 and 83,388 in 2019, and after a slow three-year period, the two countries are working jointly to increase the numbers.

Deputy Head of Mission at the Kenya Embassy in Beijing Amb. Lynette Mwende-Ndile said she was excited to see Kenyan students raising the country’s flag high, and that the mission was grateful for the contributions to growing Kenya-China ties in the new cycle – post-60 years of diplomatic relations.

“The people-to-people exchange is a core principle that underpins the Strategic Cooperation Framework between Kenya and China,” Amb Mwende said.

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Husband awarded Sh23M after his wife was stabbed in a hotel within Maasai Mara

Chinese national awarded Sh23M after his wife was stabbed in a hotel within Maasai Mara

Keekorok Lodge has been mandated to pay Sh23 million to the family of a Chinese tourist who tragically lost her life at the lodge in 2016.

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The incident, which occurred within the serene confines of Maasai Mara Game Reserve, has sparked significant attention and legal action, culminating in this verdict.

The lawsuit was initiated by Dong Yi, the husband of Luo Jinli, who held the management of the lodge responsible for negligence leading to the untimely demise of his wife.

Luo Jinli met her unfortunate fate on August 8, 2016, when she was fatally stabbed during her stay at Keekorok Lodge. Dong Yi himself suffered severe injuries in the same incident.

According to evidence presented during the legal proceedings, the altercation that led to the tragic outcome was reportedly instigated by Lee Changpin, a Chinese tour guide.

Allegedly, the dispute arose over seating arrangements during dinner at the lodge's restaurant.

The altercation escalated quickly, with Lee brandishing a steak knife during the heated exchange.

Luo Jinli, a 45-year-old security manager from Beijing, was enjoying her vacation in the company of her husband and a group of fellow tourists.

The family had checked into Sun Africa Hotels, operating under the brand Keekorok Lodge Maasai Mara, on the day of the incident, accompanied by their tour guide Bai Jiang.

The legal proceedings have now concluded with the court ruling in favour of the plaintiff, holding Keekorok Lodge accountable for negligence in ensuring the safety of its guests.

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Hippo attacks leave 2 dead, 1 hurt near Kenyan lake

August 13, 2018 / 3:55 PM EDT / AP

NAIROBI, Kenya -- A Chinese tourist was attacked and killed by a hippo while taking pictures on the edge of Lake Naivasha in Kenya's Rift Valley, just hours after a local fisherman was mauled to death in the same area, authorities said Sunday.

A second Chinese tourist was injured in the incident Saturday night and received treatment in the local hospital in Naivasha, 56 miles southeast of Nairobi, the Kenya Wildlife Service said in a statement.

A Kenyan fisherman was attacked by another hippo a few miles from where the incident with the Chinese tourists occurred, a police official said.

"The man was bitten on the chest and his injuries were serious and he died minutes after he was retrieved from the lake," said Rift Valley Head of Criminal investigations Gideon Kibunja.

The deaths brought to six the number people who have been killed by hippos around Lake Naivasha so far this year.

Wildlife service spokesman Paul Udoto said the circumstances are not clear in which the two Chinese were attacked. He said attacks on tourists are rare because they are usually protected by guides.

He said hippos and lone buffalos pose the greatest danger to humans and there have been many attacks in which civilians and even rangers have lost their lives.

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• Kenya welcomes 1st group of Chinese tourists after pandemic

Kenya on Saturday received the first group of Chinese tourists after three years of pandemic-related hiatus at a ceremony in the Kenyan capital of Nairobi marked with pomp and pageantry.

Chinese tourists pose for a photo at Jomo Kenyatta International Airport in Nairobi, Kenya, Feb. 11, 2023. A flight carrying 40 Chinese group tourists arrived at Jomo Kenyatta International Airport in Nairobi on Saturday. This is the first outbound tour group from China to Kenya since China resumed outbound group travel to 20 countries. (Xinhua/Han Xu)

Kenya's senior officials and executives in the hospitality sector were on hand to receive the first batch of 40 Chinese tourists who traveled from the southern Chinese city of Guangzhou to Nairobi using a China Southern Airlines flight.

John Ololtuaa, principal secretary at the State Department of Tourism, lauded the Chinese government for choosing Kenya among three African Nations, including Egypt and South Africa, for piloting outbound group tours after Beijing's optimization of COVID-19 response.

"Today is exciting for us because it means we are now resuming full connectivity with one of our growing source markets for international tourist arrivals," said Ololtuaa.

According to Ololtuaa, Kenya will leverage the Chinese market to boost tourist arrivals, hastening the recovery of a sector that contributes about 7 percent to the country's Gross Domestic Product.

At present, China is Kenya's sixth biggest tourism source market internationally, contributing 5.5 percent of total international tourist arrivals in the country during the pre-pandemic period, said Ololtuaa.

John Chirchir, acting chief executive officer of the Kenya Tourism Board, said marketing the country's scenic attractions like wildlife, sandy beaches and mountainous landscapes in China had intensified.

Chirchir said the government is harnessing social media platforms and exhibitions to market Kenya as an ideal destination for Chinese tourists, adding that January's launch of the Club of Sino-Africa Culture and Tourism in Nairobi will boost arrivals from the Asian Nation.

Betty Olwenyi, director of sales at the Mada Hotels East Africa Limited, said the arrival of Chinese tourists will revitalize the entire hospitality sector in Kenya.

"As a hotelier, I am so excited to see the Chinese tourists back in the country. China is our main market, and it is really exciting for Kenya. I look forward to more Chinese visitors in the July-to-October season when there is wildebeest migration in Masai Mara (National Reserve)," said Olwenyi.

Sherry Xie, managing director of Nairobi-based Long Ren Tours & Travel, said the arrival of the first batch of Chinese tourists in Kenya was a confirmation that the country's travel and hospitality sectors were in a revival mode.

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• ​Kenya on Saturday received the first group of Chinese tourists after three years of pandemic-related hiatus at a ceremony in the Kenyan capital of Nairobi marked with pomp and pageantry.

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Kenya floods: tourists evacuated from Maasai Mara after river bursts banks

Kenya Red Cross rescues more than 90 people from hotels and lodges as heavy rainfall continues

Scores of tourists have been evacuated by air from Kenya’s Maasai Mara national reserve after more than a dozen hotels, lodges and camps were flooded as heavy rains battered the country.

Tourist accommodation facilities were submerged after a river in the Maasai Mara broke its banks on Wednesday morning. The reserve, in south-west Kenya , is a popular tourist destination because it features the annual wildebeest migration from the Serengeti in Tanzania.

The Kenya Red Cross said it rescued more than 90 people. The Narok county government said it deployed two helicopters to carry out evacuations in the expansive conservation area.

More than 170 people have died across Kenya since mid-March when the rainy season started, causing flooding, landslides and destroying infrastructure. The Meteorological Department said more rain was expected this week.

On Wednesday, three main roads in the capital, Nairobi, were temporarily closed due to flooding. The Kenya Red Cross rescued 11 people from a residential area – Kitengela – in the outskirts of Nairobi after their homes flooded overnight.

On Monday, a river broke through a clogged tunnel in the Mai Mahiu area in western Kenya, sweeping away houses and damaging roads. It left 48 people dead and more than 80 others missing.

Search and rescue operations across Mai Mahiu continue. On Tuesday the president, William Ruto, ordered the military to join in the search. Local people say rescue efforts have been slow due to a lack of equipment to dig through the debris.

The government has urged people living in flood-prone areas to evacuate or be moved forcefully as water levels in two hydroelectric dams have risen to a “historic high”.

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