kuoni travel europe

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Explore destinations

• Indian Ocean
• South East Asia
• Australasia & Pacific
• Central America
• North America

Tailor-made holidays and safaris full of extraordinary experiences and the same personal service you'd expect from Kuoni.

• South Africa

Visit your local store or make an appointment to get face-to-face advice from our friendly team.

We’re here to tailor-make a beach holiday that’s right for you

All inclusive

Our hand-picked all-inclusive holidays include, boutique, family & wellness resorts.

Romantic honeymoon package you’ll remember for the rest of your lives.

Incredible Family holidays from Kuoni, adventures your family will always remember.

City breaks

Our hand-picked luxury city breaks in Europe, Asia, Africa, Middle East and the USA

Romantic retreats and group get-togethers on our adults-only holidays

Safari Holidays

Let us take you on safari in Africa for the best animal viewing on the planet.

LGBTQ+

Romantic retreats or special occasions on our LGBTQ+ holidays

Multi-centre

Combine different destinations, resorts and tours for a dream multi-centre.

Enjoy the best of both worlds: a luxurious and out-of-the-way villa holiday at a resort

Spa & wellness

Handpicked spa & wellness retreats, pampering or activity holidays all tailormade by Kuoni

Create a tailor-made self-drive itinerary for a trip to immerse yourself in outdoor life.

Sit back, relax and enjoy the view during one of our luxurious train journeys

Dubai: Jewel of the Emirates

Attitude hotels collection.

This portfolio of charming retreats in Mauritius is leading the way in with their collection eco-committed hotels, ranging from adult-only retreats to family-friendly havens.

Where to travel in 2024

Which is better: Mauritius or Maldives?

The best things to do in Borneo

The best beaches in Europe

Secrets to planning the ultimate Californian road trip

Turquoise dreams: A guide to the Indian Ocean islands

Offbeat gems: The Caribbean's hidden treasures

What to do in Canada: the ultimate bucket list

Speak to one of our experts now about this offer

Call us on - 0800 092 4444

Or drop into your local Kuoni store to find out more

Call us on - 0800 294 9710

Call us on - 0800 294 9728

Coming to see us in-store

To make sure we have plenty of time to listen to your plans we highly recommend that you book an appointment although you are always more than welcome to come by any time.

Holiday brochures

Our brochures are bursting with holiday ideas, handpicked experiences and places to stay. Help yourself to brochures in-store or, if you prefer, you can browse our brochures online . You can also order a bespoke brochure delivered to your door, packed with inspiration about the destinations that interest you the most.

Your appointment

Planning a holiday is an exciting time and we love sharing that excitement with you. Sit down for a chat with one of our friendly and well-travelled Personal Travel Experts, who will listen to your ideas, understand your expectations and take all the hard work out of booking an incredible holiday, while you relax with a coffee or glass of Champagne.

Paying for your holiday

If you already have a booking with us, balance payments can be made online. Our experts in-store will let you know how to do this. For deposit payments, we have a number of ways to pay, including bank transfers and Apple Pay. We also accept all major credit cards in-store.

Unable to get to a store?

If you're unable to come to a store, then why not book a video appointment or contact us by phone or email

Where to find us

You’ll find our Kuoni stores, Kuoni at John Lewis stores and Kuoni partner stores across England, Wales, Scotland and Northern Ireland.

• Southampton
• Baldwins Travel

Midlands & East

• Milton Keynes
• Bailey’s Travel

London Area

• London Oxford Street
• Sloane Square

Yorkshire & North East

• Sheffield (Meadowhall)
• Metrocentre Gateshead
• The Travel Bureau
• Manchester City Centre
• Manchester Trafford Centre

Wales & the West

• Peter Goord Travel Plymouth
• Bristol Cribbs Causeway

Northern Ireland

• Feherty Travel

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From the multi-award-winning Kuoni

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Overseas Group Companies

Tumlare corporation inc..

We are a destination management company located in 33 countries with over 100 years of experience, a global footprint, unrivalled local destination knowledge and rich expertise. Our solutions include series tours, technical visits, educational tours and Japanspecialist travel consulting, as well as meetings, incentives, conferences, and exhibitions. Our product portfolio includes MyBus excursions at destinations, as well as our Seat-in-Coach specialists, MyBus Landcruise.

271 Waverly Oaks Office Park #209, Waltham, MA 02452 U.S.A.

Kuoni Global Travel Services (India) Pvt.Ltd.

906-907 Akashdeep Building 26A, Barakhamba Road Connaught Place New Delhi 110001India

Kuoni GTS (Singapore) Pte.Ltd.

10 Anson Road #23-06 International Plaza 079903 Singapore

Kuoni GTS (Taiwan) Limited.

6F No 176 Chang Chun Road Zhongshan District Taipei 104 Taiwan

Kuoni Tumlare (Thailand) Ltd.

5-10A Ploenchit Center, 5th Floor 2 Sukhumvit Road Klongtoey Bangkok 10110 Thailand

Kuoni Tumlare Japan, Inc.

Osaki MT Building 2F 5-9-11 Kitashinagawa Shinagawa-ku Tokyo 141-0001 Japan

Kuoni Tumlare Travel Sdn.Bhd.

Suite 15.02,15TH FLOOR, WISMA MIRAMA JALAN WISMA PUTRA 50460, KULA LUMPUR

Net Service Holding Ltd.

2 Ploenchit Center, 5thFloor, Room 05-10A, Sukhumvit Road, Klongtoey, Klongtoey, Bangkok 10110

PT GTA Indonesia

Suite 2110, 21st floor BRI II Building Jl. Jend Sudirman Kav 44-46 Q167Jakarta - 10210

Tumlare Software Service Pvt. Ltd.

TUMLARE SOFTWARE SERVICES (P) LTD. is a multinational technology support company that serves as the trusted technology partner for businesses since 1999. We also help established brands reimagine their business through digitalisation. Our Core Values are Grit, Respect, Innovation, Excellence, Value Creation And Partner First.

Plot No - 8 First Floor, Garg Plaza, DDA Commerical Complex, Road no - 44 ,Pitam Pura, New Delhi 110034 India

Gullivers (Beijing) Commercial Consulting Services Ltd.

Room 705-707,7th/F Tower A,Gemdale Plaza No. 91 Jianguo Road ChaoYang District Beijing 100022 China

KGTS (Hong Kong) Ltd.

Suites 713-716, 7/F, Wharf T&T Centre, 7 Canton Road, Tsim Sha Tsui, Kowloon, Hong Kong

Kuoni Korea Ltd.

3F Pacichai Jeongdong Building B, 19 Seosomun-ro 11gil, Jung-gu, Seoul 04516 Korea

KUONI Travel Investments Ltd.

KUONI Travel Investments Ltd. is the holding company of JTB's European company group, which provides integrated solutions for the satisfaction and value creation of customers visiting Europe from around the world and from Europe to around the world. As a worldwide Destination Management Company (DMC), KUONI Travel Investments Ltd. offers a wide range of services including destination management, MICE, seat-in-coach and coach travel service.

Elias-Canetti-Strasse 2 8050 Zürich

Kuoni Global Travel Services （various locations）

We are global company with over 100 years of experience, a global footprint, unrivalled local destination knowledge and rich expertise. We work for the DMC（Destination Management）business as well as the MICE and leisure business. ▼ Locations within Europe UK, Spain, France, Italy, Switzerland, Netherlands, Germany, Austria, Croatia, Hungary, Czech Republic, Poland, Estonia, Denmark, Norway, Sweden, Finland, etc. ▼ Asia and North America Japan, Korea, China, Hong Kong, Taiwan, Indonesia, Singapore, Malaysia, Thailand, India, USA, etc.

City Circle UK Ltd.

City Circle has a long-established reputation for providing the finest coach travel services. Operating from branches in London and Edinburgh, we offer a range of quality coach hire services throughout the UK and Europe. High-specification coaches, combined with knowledgeable drivers and the support of our dedicated office team, will ensure that you receive a bespoke service that has been tailored to your journey's requirements.

West London Coach Centre, North Hyde Gardens, Hayes, Middlesex UB3 4QT

Tumlare Corporation Hungary Kft

世界33カ国に拠点を置き、100年以上の経験と全世界における事業展開、世界各国に関する知識、豊富な専門知識を持つデスティネーション・マネジメント会社です。私たちはシリーズツアー、視察、教育旅行、日本専門旅行コンサルティング、そして会議、インセンティブ、カンファレンス、展示会など多岐にわたる事業を手掛けています。また、MyBus（現地オプショナルツアー）やMyBusランドクルーズ（現地発着周遊バス）も手掛けています。

BAJCSY ZSILNSZKY UT.12, 1051 BUDAPEST,HUNGARY

Europamundo Vacaciones, S.L.

We are a company that does not sell trips but rather EXPERIENCES. In Europamundo we create responsible tourism through which we aim to transmit the importance of appreciating and caring for our surroundings, the lands we live on, the different cultures, different ways to face life, all thanks to the workers that make it possible to provide customers with a great added value, which is a passion for travelling.

C/ Garcia de Paredes 55, 1º piso CP 28010 Madrid, Spain

*As of October 2022. Excluding dormant companies and holding companies.

JTB Europe Group : Home

The jtb europe group.

JTB Europe Group is comprised of three businesses, Kuoni Tumlare, Europamundo, and City Circle. We are committed to assisting you in further developing your business, deepening your ties, and expanding your connections and travel experiences.

Please select the company you are looking for below.

Delivering solutions and experiences that create value for our Partners and Society.

A world of tours with our professional team. Choose the best journey for you!

Coach travel in a class of its own for an outstanding passenger experience.

• 0800 092 4444

Explore destinations

• Indian Ocean
• South East Asia
• Australasia & Pacific
• Central America
• North America

Tailor-made holidays and safaris full of extraordinary experiences and the same personal service you'd expect from Kuoni.

• South Africa

Visit your local store or make an appointment to get face-to-face advice from our friendly team.

We’re here to tailor-make a beach holiday that’s right for you

All inclusive

Our hand-picked all-inclusive holidays include, boutique, family & wellness resorts.

Romantic honeymoon package you’ll remember for the rest of your lives.

Incredible Family holidays from Kuoni, adventures your family will always remember.

City breaks

Our hand-picked luxury city breaks in Europe, Asia, Africa, Middle East and the USA

Romantic retreats and group get-togethers on our adults-only holidays

Safari Holidays

Let us take you on safari in Africa for the best animal viewing on the planet.

LGBTQ+

Romantic retreats or special occasions on our LGBTQ+ holidays

Multi-centre

Combine different destinations, resorts and tours for a dream multi-centre.

Enjoy the best of both worlds: a luxurious and out-of-the-way villa holiday at a resort

Spa & wellness

Handpicked spa & wellness retreats, pampering or activity holidays all tailormade by Kuoni

Create a tailor-made self-drive itinerary for a trip to immerse yourself in outdoor life.

Sit back, relax and enjoy the view during one of our luxurious train journeys

Dubai: Jewel of the Emirates

Attitude hotels collection.

This portfolio of charming retreats in Mauritius is leading the way in with their collection eco-committed hotels, ranging from adult-only retreats to family-friendly havens.

Where to travel in 2024

Which is better: Mauritius or Maldives?

The best things to do in Borneo

The best beaches in Europe

Secrets to planning the ultimate Californian road trip

Turquoise dreams: A guide to the Indian Ocean islands

Offbeat gems: The Caribbean's hidden treasures

What to do in Canada: the ultimate bucket list

Speak to one of our experts now about this offer

Call us on - 0800 092 4444

Or drop into your local Kuoni store to find out more

Call us on - 0800 294 9710

Call us on - 0800 294 9728

Greece Hotels & Resorts

• Sporades Islands
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Famous for its charming islands peppered with traditional tavernas, clear warm waters with unique coral reefs, and fascinating Byzantine history, Greece is the whole holiday package, from five-star luxury resorts on the islands of Crete and Rhodes to the white-washed boutique boltholes of Santorini.

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Grecotel Pallas Athena 

An all-white aesthetic acts as a canvas for the modern artwork and graffiti by local artists.

Grecotel LUXME Daphnila Bay Dassia

Geared towards families, this all-inclusive resort offers a wealth of activities, plus a great spa and beautiful Blue Flag beach.

Blue Palace Elounda

Perhaps Crete’s most famous address, Blue Palace was reimagined for 2024 yet remains gloriously and authentically Cretan.

Ikos Oceania

Set on a powdery white beach, this elegant resort offers an exceptional array of inclusions.

Aqua Blu Boutique Hotel & Spa

A one-of-a-kind boutique hotel on the island of Kos renowned for its sublime service

Grecotel Mykonos Blu Boutique Resort 

With super-chic bungalows, elegant suites and luxurious villas, this iconic resort is a hotspot for the glitterati and sits right on the famous Psarou Beach.

Mykonos Grand Hotel & Resort

This sprawling waterfront resort is an excellent choice for a luxurious beach and pool break.

Grecotel LUXME Dama Dama, LUX ME Resort

On Rhodes’ postcard-pretty coast, this luxe hotel has had a recent revamp.

Grecotel Cape Sounio Boutique Resort

A smattering of low-slung villas and bungalows with rustic-chic interiors, the Grecotel’s design is a nod to the Sounio landscape.

Ikos Dassia

Nestled on Corfu’s laid-back east coast, Ikos Dassia offers an exceptional array of activities and superb dining under the brand’s renowned ‘Infinite Lifestyle’ concept.

Daios Cove Luxury Resort & Villas

Perched above a picturesque private cove, this luxury hideaway offers mesmerising views over the Mediterranean and a cool, sophisticated vibe.

Ikos Olivia

This luxury resort is vibrant and welcoming, redefining all-inclusive as ‘Infinite Lifestyle’.

Astir Odysseus Resort & Spa

Set by the crystalline waters of an exclusive Blue Flag beach, this resort takes inspiration from Greece’s mythological tales.

Lindos Blu Hotel & Suites

Carved into the hillside, this captivating hotel is the epitome of style and luxury and perfect for couples.

Regina Mare Hotel

In a naturally magnificent setting, this boutique hotel comes with a warm welcome and chic accommodation.

Domes of Elounda, Autograph Collection

This recently renovated resort combines a unique design with an indulgent spa, magical views and facilities for all ages.

Diamond Deluxe Hotel

A glamorous, tranquil hotel with an incredible pool, situated on Kos’ northern coast.

Grand Ambassador Santorini

A sugar-white coastal stunner carved into volcanic rock, where every room comes with a private pool.

Elounda Gulf Villas

Clinging to an emerald hillside, this collection of secluded pool villas and suites offers dreamy sea views at every turn.

Angsana Corfu

This shiny new hotel is creating a stir in Corfu's luxury hotel scene.

Domes Miramare, A Luxury Collection Resort, Corfu

Style, exquisite service and unique experiences combine at this Corfiot waterfront haven.

Grecotel Eva Palace, Luxury Beach Resort

Escape it all at this dreamy hillside hideout with romantic suites and villas overlooking the ocean and mountains.

Grecotel Corfu Imperial, Luxury Beach Resort

Capturing the splendour of a bygone era, this classically styled resort is tucked away in a picturesque corner of Corfu.

Nido, Mar-Bella Collection

This stylish, adults-only collection of suites offers spellbinding sea views, as well as access to the facilities at neighbouring hotel MarBella.

Agapi Beach Resort

Set on a private sandy beach, this lively resort offers an impressive array of activities, with an excellent culinary offering and regular live entertainment.

Domes Noruz Chania, Autograph Collection

This adults-only lifestyle resort brings a touch of contemporary indulgence to cultural Chania.

Grecotel Amirandes, Boutique Resort 

This decadent Minoan Palace-style resort is edged by a beautiful beach and show-stopping pool.

Grecotel LUXME White Palace, LUX ME Resort

Set on a sandy strip of Cretan coastline, this all-white, contemporary-design spot is an idyllic retreat for couples and families alike.

St Nicolas Bay Resort Hotel & Villas

Set amid peaceful, leafy gardens, this sought-after spot overlooks one of Crete’s finest bays and makes an excellent base for exploring the island

Eagles Palace

Set on golden sands in mountainous northern Greece, this luxury hotel will impress couples and families.

Eagles Villas

Featuring a private pool with every villa, the new Eagles Villas is a luxurious addition to the award-winning Eagles Palace.

Amid olive groves, beach and sea, it’s hard to find a better setting for a luxury family break.

The newest hotel within the fantastic Sani Resort, Dunes is a spacious and sophisticated retreat.

Mykonos Theoxenia

This chic design hotel brings a touch of 1960s glamour to Mykonos Town’s waterfront.

Perianth Hotel

Art Deco meets neo modernism at this city hotel at the heart of a lively, artistic neighbourhood.

The Olivar Suites

Relax at this modern, all-suite retreat, surrounded by 300-year-old olive groves and set on a golden-sand beach.

Domes of Corfu, Autograph Collection

This stylish, soothing seafront retreat makes an idyllic escape for both families and couples.

Ikos Odisia

Offering an incredible all-inclusive package, the all-new Ikos Odisia is a fresh addition to Corfu’s beautiful Dassia Bay.

Kontokali Bay Resort & Spa

Sandwiched between a sparkling marina and the open sea, this laid-back hotel has a stunning beach setting with watersports, tennis, a kids’ club, spa and more among the lures.

Cretan Malia Park

Effortlessly cool without being contrived, this secluded beachside retreat exudes bohemian charm offering guests an authentic yet luxurious Cretan experience.

Domes Aulūs Elounda, Curio Collection by Hilton

An adults-only hideaway on the outskirts of upmarket Elounda with unbeatable island views.

Domes Zeen Chania, A Luxury Collection Resort, Crete

This peaceful and luxurious Cretan retreat puts a modern spin on rustic design and has a ‘living well’ philosophy at its core.

Grecotel Caramel, Boutique Resort

A beachfront hideaway with a dash of Cretan flair, Grecotel’s Caramel Boutique Resort has everything you need for a truly pampering holiday.

Set on Kos’s glorious southwest coast, this exclusive gem offers one of the island’s best all-inclusive packages.

Grecotel LUXME Kos Imperial

This elegant beachfront resort close to Kos Town has adult-only spaces for couples and a wealth of family-friendly facilities

ananea More Meni

The perfect seaside bolthole for peace and space, yet within easy distance of Kos.

Kouros Hotel & Suites

An eclectic-cool twist on the traditional Cycladic cocoon

Mykonos Riviera

With its chic minimalist design and personalised service, this intimate coastal retreat is luxurious and relaxed in equal measure.

Electra Palace Rhodes

A beachfront retreat for all the family, a short hop from Rhodes Town.

Esperos Village Blue & Spa

A white-washed, village-style complex clinging to cypress-cloaked slopes, overlooking the Aegean Sea.

Mayia Exclusive Resort & Spa

This adults-only resort offers a beachcombing blast of fresh air on Rhodes’ south-east coast.

This elegant hotel near Rhodes’ medieval Old Town has a rooftop bar and large outdoor pool.

Atrium Prestige Thalasso Spa Resort and Villas

Overlooking a secluded beach in a quiet corner of the island, this upmarket resort will appeal to families and couples looking to ‘fly and flop’.

Sentido Port Royal Villas & Spa

A smart hotel where you’ll feel looked after from start to finish.

Aressana Spa Hotel and Suites

A classic slice of Cycladic elegance in Santorini’s pretty capital, this Small Luxury Hotel of the World is a haven of peace and privacy.

Mystique, a Luxury Collection Hotel

Tumbling down the caldera cliffside, this exclusive southern Oia hideaway offers effortless luxury in one of Santorini’s most spectacular settings.

Vedema, a Luxury Collection Resort

Contemporary design rubs shoulders with cobblestoned alleyways and a 400-year-old wine cave restaurant.

Sun Rocks Hotel

This photogenic and sophisticated couples-only hideaway is the perfect choice for a honeymoon or romantic escape.

Santo Pure Oia Suites & Villas

In one of the best sunset-viewing settings in Santorini, this relaxed, stylish and grown-up retreat has an authentic sense of place

Elivi Skiathos

Elivi Skiathos is a design-led dream of sleek pools, secluded suites and glittering Greek luxury.

Marpunta Village

Among pine trees and crystal-clear clear waters, revel in the magic of a white-washed hideaway that still feels like a secret spot.

Princess Resort Skiathos

A spacious beachside escape with lots of family-friendly frills, golden sands, a sumptuous spa and chic restaurants.

Skopelos Village Hotel

Overlooking the bay of Skópelos, this starry-eyed hideaway sparkles with calm coastal vibes on a quiet island of natural beauty begging to be explored.

Aegean Suites

Offering the feel of a stylish villa with five-star service thrown in, this all-suite bolthole is made for relaxing getaways

Highlights of Corfu

Spend a memorable day exploring Corfu’s historic buildings, scenic viewpoints and boutique shops. Start off with a visit to the Kanoni Peninsula, where you can look out over the picturesque islet of Pontikonissi (known as Mouse Island) and its iconic white monastery, Panagia Vlacherna. Then it’s time to head to the capital, Kerkyra, and its charming old town with high arcade houses and Mediterranean architecture. Wander through the narrow streets to the church of St. Spyridon – the patron saint of the island – and see its soaring bell tower before visiting the beautiful Town Hall Square, Old Fortress and Palace of St. Michael and St. George. Our last stop will be the Liston – the town’s Parisian-style promenade with its many cafés and boutiques housed under the arcades – for coffee and shopping.

• Duration: half day • Time: 8.30am to 2.15pm • Departing daily • Operates April to October • Private experience

Hidden Corfu

This extensive sightseeing tour takes you away from the main tourist trail to explore Corfu’s beautiful landscapes and landmarks. We’ll pass picturesque bays as we drive along the north coast, travelling through Kalami, Kouloura, Nissaki, Barbati and Ipsos. On a clear day, you might even spot Albania. We’ll stop at stunning Paleokastritsa, where idyllic coves with soft sands and turquoise waters await. Here, there will be time to go swimming and have lunch (not included) in one of the charming Greek taverns. After time on the beach, you’ll be taken to a rocky outcrop to see the oldest inhabited monastery on the island and view its remarkable art collection. More jaw-dropping views lie in wait at the Bella Vista viewpoint, which overlooks Paleokastritsa and the sea beyond, followed by a visit to Makrades to learn about the island’s various herbs. Lastly, we’ll continue over the Troumbeta Pass to Roda Acharavi, where you can gaze out at the north, east and west coasts – the perfect end to a scenic day discovering the island.

• Duration: full day • Time: 8.30am to 6.30pm • Departing daily • Operates April to October • Private experience

Good to know Please wear respectful clothing as we will be visiting a monastery. We recommend wearing comfortable shoes and bringing swimwear with you. Lunch is not included.

Historical Crete

Dive into Crete’s rich traditions and folklore on a trip that also introduces you to some of the island’s most striking scenery. The adventure kicks off in the charming village of Vrisses, with its backdrop of the White Mountains, where you’ll visit a family-run vineyard and learn about the wines as well as olive oil and other local products. Heading eastward through more enchanting settlements, you’ll reach Myriokefala, home to a picturesque monastery dating from the 11th century. The main draw is its ancient frescoes, only rediscovered recently during renovation work, though the cheese pies with honey from a nearby coffee shop – a local speciality – are also well worth investigating. Your next stop was one of western Crete’s most important cities during Roman times, before being destroyed in 828 AD. You’ll find traces of ancient Lappa in what is now the village of Argyroupolis, where you can enjoy lunch in one of the local taverns. On the return to Chania, there’s one last pause: the stunning Lake Kournas, in a beautiful setting backed by hills.

• Duration: full day • Time: 9am to 4.30pm • Daily departures • Operates year round • Private experience

Good to know Lunch and drinks are not included.

The Olive & Wine Groves of Crete

Spend a relaxing day savouring the authentic flavours of Crete, from local wines to olive oil. You’ll begin with a pilgrimage to the cave of St John the Hermit in Marathokefala, a village near Kolymbari, where the saint is believed to have lived for three years and which houses a famous healing spring. Continuing through more sleepy villages, you’ll arrive at Vouves. You’ll stop here to have a look at one of the oldest olive trees in Crete, thought to be 3,000 years old, and drop in at the olive tree museum. The award-winning Anoskeli Olive Mill & Winery is the next destination on the itinerary, where you’ll learn about different types of olive oil and the various stages of its preparation before enjoying a guided tasting. From here, you’ll head to the winery for the second part of the tour, an in-depth discovery of the five Anoskeli wines made here, including a chance to taste them. To round off the day, you’ll halt at a tavern overlooking some olive groves, where you can opt to try some typical Cretan dishes or just sip a reviving coffee.

• Duration: full day • Time: 8.30am to 3.30pm • Daily departures • Operates year round • Private experience

Good to know Lunch, drinks and the entrance fee to Marathokefala cave are not included.

Historical Rethymno

Rethymno is the focus of this enchanting day spent exploring Crete’s fascinating history and culture. Its well-preserved old town is like something from a fairytale, complete with an atmospheric old harbour lined with Venetian and Ottoman buildings, and a Venetial citadel from whose hilltop setting the views are a delight. Before you arrive, you’ll stop at Margarites, a village in the foothills of Mount Ida that’s known for its classic pottery, and in Rethymno itself, you’ll visit a bakery owned by one of the last traditional filo masters in Greece. Seeing the superfine pastry being made by hand is quite an experience, as is tasting some of the delicious sweetmeats made from it, such as baklava and kataifi. The final destination is Argiroupolis, a charming village now known for its springs and cascades, which in Roman times was the bustling city of Lappa.

• Duration: full day • Time: 9am to 5.30pm • Daily departures • Operates year round • Private experience

Good to know Lunch and entrance fees are not included.

Discover Knossos

Immerse yourself in the world of the ancient Minoans on a private tour of some of their most important sites. The first of these is the palace of Knossos, the ceremonial and political hub of this extraordinarily advanced Bronze Age civilisation and an archaeological site well worth lingering over. From here, you’ll be whisked in your Land Rover along a dirt road flanked by pine forests towards the summit of Giouhtas, regarded by the Minoans as a sacred mountain and where, legend has it, Zeus is buried. Along the way, you’ll have time to search for aromatic herbs, catch a glimpse of the vultures that live here, and soak up the stunning views of the vine-clad valley of Archanes. After the culture and vultures come wine and food: a tasting and tour at a local winery followed by a delicious Cretan lunch at a local tavern. Refreshed, you’ll head back through vineyards and olive groves to Heraklion Archaeological Museum to marvel at the beautifully made artefacts created by the Minoans so long ago.

• Duration: full day • Daily departures • Operates year round • Private experience

Good to know Specialist guides are available at Knossos and Heraklion Archaeological Museum for an extra fee.

The Landscapes Of Rethymno

If you love Rethymno’s small-town charm, you’ll be just as enchanted with the unspoiled countryside of its hinterland. It’s an area packed with fabulous scenery, glorious villages and other impressive sights that are just made for visiting in your own chauffeur-driven Land Rover. Among the many quaint villages that you’ll see en route is Giannoudi with its appealing Venetian-style architecture; Spili, whose famous lion-head fountain is fed by ice-cold water from mountain springs, and pretty Armeni, surrounded by olive, orange and avocado groves. Then there are the dramatic landscapes, from the wonderfully wild gorge of Prasses – home to rare vultures – and the equally ravishing gorge of Kourtaliotis to the picture-perfect beach at Preveli. Naturally, the day also includes a pause at a traditional tavern where you’ll have a chance to catch your breath over a lunch of Cretan cuisine at its most authentic and a glass or two of the local wine.

• Duration: full day • Time: 9am to 5pm • Daily departures • Operates year round • Private experience

Discover Akrotiri & Chania

Spend a fascinating day soaking up the sights in Chania and the rugged Akrotiri peninsula. From the city’s bustling Souda port, you’ll make the short trip to the Suda Bay War Cemetary, set on a small plateau overlooking the sea. This poignant site is the last resting place of around 1,500 Commonwealth servicemen, most of whom lost their lives in the Battle of Crete in May 1941. From here, the route takes you inland to another supremely atmospheric spot, the monastery of Agia Triada Tsangarolon, built towards the end of the 17th century. It’s a tranquil and photogenic complex, with elegant Venetian-style architecture and courtyard gardens filled with bougainvillaea and oleander. Afterwards, you’ll return to Chania for the rest of the day, pausing to drink in the view across the city from the Venizelos graves, the burial place of one of Greece’s most significant politicians. You’ll have plenty of time to explore the beautiful Old Town and colourful local neighbourhoods, before finishing with dinner overlooking the historic Venetian harbour.

Good to know The entrance fee at Agia Triada is not included.

4x4 Exploration Of Western Crete

Pilot your own jeep on a fun-filled driving adventure through some of Crete’s most stunning landscapes. With your hands on the steering wheel, you’ll cruise through a lush, steep-sided gorge to the village of Therisso at the foot of Lefka Ori, or the White Mountains. After a short briefing from your guide, you’ll head off-road and upwards along dirt tracks towards the village of Lakki, the perfect spot to pause for iced coffee, a stroll around the quiet streets and photos of the fabulous views. After that, you’ll drive on to Nea Roumata for lunch in a traditional Cretan tavern, before tackling some tricky dirt roads on the way to the mountain village of Sempronas and then picturesque Palaia Roumata, where you’ll stop again for coffee, photos and view admiring. The road back to the start point passes through the stunning Mesavlia gorge, a superb finale to a thrilling day.

Good to know You will need to bring your driving license.

Crete Snorkelling Experience

The Chania area is blessed with some of the island’s best beaches, and those warm, crystal-clear turquoise waters make this an excellent destination for a relaxed snorkelling adventure as well. Your day begins at a dive centre where you’ll be kitted out with a shortie wetsuit, fins, mask and snorkel and given some handy tips on making the most of your time in the water. Then it’s time to hop on a speedy RHIB – as in rigid-hull inflatable boat – for a 20-or-so-minute zip across the waves to your first guided snorkelling session. With superb visibility, you have a good chance of seeing starfish, sponges, crabs and an array of fish, and maybe even glimpsing an octopus. After a reviving snack, you’ll be off to the second, equally breathtaking snorkelling site for the day, where you’ll have another opportunity to discover the marine life of the Mediterranean.

• Duration: half day • Daily departures • Operates year round • Private experience

Good to know You’ll need to be able to swim, but otherwise the trip is suitable for all.

Butterflies and Winetasting

Spend a morning visiting the butterflies of Rhodes, then settle down for lunch at the marvellous Triantafillou Estate winery. The day begins at the Valley of the Butterflies, where millions of butterflies gather in the cool shade of Rhodes’ maple trees. You’ll walk to the springs that feed the pool at the entrance to the valley, where butterflies virtually cover every centimetre of the trees. A hushed quiet is essential so as not to disturb these delicate creatures. Next, you’ll visit the Triantafillou Estate winery, considered the best on the island. You’ll have the chance to taste the different types of wine produced and enjoy a light lunch before returning to your hotel.

• Duration: half day • Time: 8.30am to 2.30pm • Departs from selected hotels • Operates from June to September • Group experience

Highlights of Rhodes

Explore the highlights of Rhodes on a morning guided group tour. The day begins in the Medieval City of Rhodes and takes in one of Europe's most perfectly preserved monuments, declared a World Heritage site. You’ll be guided along a modern part of town, past the port and the buildings that house the municipality, prefecture, theatre, and Greek Orthodox Church, before continuing onto the ancient Acropolis and Stadium for a short photo stop. The tour continues in the Medieval City, visiting Grand Masters’ Palace and walking along the famous Street of the Knights and Socrates Street. You’ll have some free time to browse the shops along Socrates Street before reconvening at the fountain in the main square for the return journey to the hotel.

• Duration: half day • Time: 9.30am to 12.30pm • Departs Thursday • Operates April to October • Group experience

Rhodes SUP Adventure

Test your balance and try stand-up paddleboarding in a three-hour group experience. With no previous experience necessary, stand-up paddleboarding is a fun way to get out on the water. The adventure begins with a warm-up and introduction to SUP before taking you along the beautiful cliff-lined coast of Rhodes. There’s a swim and snorkel break at a secluded spot, where you can explore a sea cave.

• Duration: half day • Daily departures • Operates April to October • Group experience

Rhodes Sea Kayaking

Spend a full day kayaking on the Mediterranean Sea with a group. Your day begins at Kathara Beach, paddling to secluded beaches and past rock formations. You’ll have plenty of opportunities to swim and snorkel before a picnic with your group. On the way back, savour the serenity of the environment and enjoy the big blue expanse of the crystal-clear Mediterranean Sea.

• Duration: full day • Time: 8am to 3pm • Daily departures • Operates April to October • Group experience

Akramitis Hike

With the help of a professional guide, join a morning hike covering 6.5 kilometres to the top of Akramtis mountain. The morning begins at Monolithos, a rural village on the island's southwest coast, ready to ascend Akramitis mountain, the second highest on the island of Rhodes. The hike starts on green slopes shaded by cypress and pine trees and overlooking the bay of Apolakia. After the first leg of the journey, you’ll walk through beautiful meadows bursting with aromatic herbs and colourful wildflowers until you reach the chapel of St John. There’s time for a quick breather before taking on the remaining ascent to conquer the peak of Akramitis, from where you’ll have a 360-degree view of the surrounding countryside and islands of Halki, Tilos, Karpathos, and Alimia. Before the return journey, you’ll follow a trail descending to Sianna, a picturesque village.

• Duration: half day • 8am to 1.30pm • Daily departures • Operates 20 April to 19th June and 21st September to 30th October • Group experience

Profitis Ilias Hike

Embark on a memorable group ascent of Profitis Ilias, Rhodes’ third highest mountain. The hike takes place in the morning between April and June and September and October and over the sunset hours between June and September. A coach brings you inland to the central-west area of Rhodes to Salakos. This agricultural village is in the foothills of Profitis Ilias and is where your hike begins. The gentle slope is well maintained and under the shade of ilex, pine and olive trees. It’s also suitable for beginner hikers. During your climb, there are far-reaching views over the Aegean Sea, the coastline of Turkey and some nearby islands. You’ll arrive at a meadow and have the chance to see the Villa de Vecci house of the former Italian Governor of Rhodes and the Byzantine church of Profitis Elias. After a short break and a snack, you’ll start the descent back to Salakos.

• Duration: half day • Times: 8am to 1pm or 3.30pm to 8.30pm • Daily departures • Operates April to October • Group experience

Volcanic Island Cruise

Admire views of Santorini from a different perspective as you cruise around volcanic islands on a traditional Greek boat. First, you’ll sail to the Nea Kameni lava islet, where you’ll join a guided walking tour ascending to the crater of the still-active volcano. Enjoy the sights of Santorini from above before returning to the boat and continuing to the second lava islet, Palea Kameni, known for its hot springs. Here, you can jump off the ship into the thermal waters. Next is the traditional island of Thirassia, where the time is yours to spend as you wish. Relax at the picturesque small port or have lunch in the village of Manolas. You could also transfer to the famous town of Oia, the most photographed place in Greece. The experience concludes with a view over Santorini’s legendary sunset.

• Duration: full day • Time: 9.45am to 3pm • Daily departures • Operates from May to September • Group experience

Good to know Not wheelchair/pram accessible as a moderate amount of walking is involved and there are uneven surfaces. Infant seats unavailable. Life jackets are given only in case of emergency. For non-confident swimmers, floating noodles are provided.

Santorini Sunset Dinner Cruise

Sail on a traditional Greek caique boat for dinner with a sunset view. The first stop of your adventure is the volcano of Santorini, where a guided walking tour leads you to the crater of the still-active volcano. Once on top, you can take photos and walk around the volcano’s rim. The next stop allows you to dive into hot springs created by the underwater powers of the volcano. Swim near the shore in volcanic waters and experience bathing in warm therapeutic mud. As you sail above the underwater craters from Palia Kameni, heading north to Thirasia Island, the boat will anchor close to the shore. Dinner is served on board with wine as you watch the sunset in the north cape of Santorini under the whitewashed village of Oia.

• Duration: 2 hours • Time: 3.30pm to 5.30pm • Daily departures • Operates from January to October • Group experience

Santorini Wine & Sunset Experience

Sample Santorini’s viniculture by visiting two local wineries. Your tour begins with a visit to Venetsanos Winery, located in a beautiful position with incredible views over the caldera and volcanic islands. Discover its unconventional structural design, constructed from above and moving downwards, before tasting three of its exceptional wines. Continue to Koutsoyiannopoulos Wine Museum, one of the largest estates on Santorini with a long family tradition in winemaking, combining the ancient traditions of Santorini to produce some of the most highly awarded wines on the island. Refresh your palate by tasting volcanic white wines and the island’s exceptional dessert wine. The last stop is Sun Spirit Bar in Oia. Enjoy your wine in this idyllic location as you watch the sun dip behind the horizon.

• Duration: half day • Time: 3.30pm to 7pm • Departs Monday, Wednesday, Thursday, Friday and Sunday • Operates from May to October • Group experience

Highlights of Santorini

Spend an afternoon exploring must-see locations across Santorini. A luxury coach will collect you from your hotel and drive you to Profitis Ilias, the highest point on the island. Take in a sweeping panorama of the island of Santorini and the deep blue hue of the Aegean Sea while learning about the island´s fascinating volcanic history. Wander around the courtyard of the 18th-century monastery that sits on top of the mountain, then visit the Saint Nektarios chapel and enjoy the tranquillity of your surroundings. Continue to the village of Pyrgos, a lesser visited but particularly lovely part of Santorini. Wander through its winding alleys and immerse yourself in its traditional atmosphere, where there are quintessential houses, blue-domed churches, and quaint shops. Take a walk to its imposing castle for beautiful vistas of the surrounding area. The next stop is Emporio, where you will join a guided walk and visit the small Venetian fortress, exploring the medieval village's doorways, windows, alleys, and arches. Continue to Perissa Beach, also known as Black Beach. There’s free time to swim in the sea or order lunch at a beachfront Greek taverna. Take the opportunity to taste local Santorinian wine and learn about the winemaking process in a private wine-tasting session comprising three wines made from local grape varieties. In the early evening, arrive at the cliff-top village of Oia with its famous, blue-domed churches. Take a guided walk from Saint George's Church, learn about Oia´s glorious maritime past, and admire elegant captains' mansions and cave-like houses along the way. Once you reach the bustling castle area, enjoy some free time to take photos, shop, or relax over a drink. Finally, watch an incredible sunset before boarding the coach for a relaxing evening journey back to your hotel.

• Duration: half day • Departs Monday, Wednesday, Thursday, Friday and Sunday • Operates March to December • Group experience

Santorini Your Way

Tailor your Santorini tour on a customisable private four-hour exploration with an expert driver-guide. Relax in a private, air-conditioned vehicle and enjoy the sights and activities as you’re chauffeured to wherever you want to go on the island. Explore traditional villages and volcanic beaches and stop at prime photo spots around the island. You can even add a visit to a traditional winery to sample Santorini’s exceptional wines or explore the 3,500-year-old Minoan ruins at Akrotiri.

Santorini Cruise, Wine and Sunset Experience

Spend a morning at sea and an afternoon experiencing Santorini’s wine culture. You’ll be collected from your hotel and embark on a catamaran cruise around the amazing Caldera of Santorini. On a morning tour, you’ll sail to volcanic islands and get the chance to swim and snorkel in deep blue waters. You’ll visit Red Beach and White Beach, stopping at the hot springs for a mud bath. Back on board, enjoy a barbeque lunch with local wine and soft drinks. Return to the port to meet your guide for the afternoon. Your first stop is Santo Wines Winery, where you’ll taste three distinctive island wines with a view of the volcano. Continue with the Wine Museum, a family-owned winery with a long heritage. The last stop will be Oia and Sun Spirit Cocktail Bar, one of the best places to watch the sunset. Enjoy this idyllic space while watching the sun melting into the sea.

• Duration: full day • Departs Wednesday, Friday and Sunday • Operates from May to September • Group experience

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JTB Group Acquires Kuoni Global Travel Services

The JTB Group has acquired all shares of Kuoni Travel Investment, i.e. Kuoni Global Travel Services, for an undisclosed sum. It will manage the new company under the JTB European managing company TPE.

JTB’s president & CEO Hiroyuki Takahashi said the acquisition is part of a plan to strengthen the inbound business from Asia to Europe. Kuoni Global Travel Services is one of the world’s leading travel companies with an important presence especially in Asian leisure and corporate groups visiting Europe, with high brand value from operating for more than 100 years.

Within the JTB family, Kuoni Global Travel Services will continue to operate as a neutral land operator to work with many companies other than JTB.

Insiders have been watching Kuoni closely for two reasons: it has been a major player in the European market for many years at the same time, in recent years, it has strategically been unloading portions of the company: Two years ago, the owner of German operator DER Touristik acquired Kuoni Group’s tour operating businesses.

A year later, EQT VII, the Swedish private equity company that owns Scandic Hotels purchased the Kuoni Group. The intention was to focus on the three core businesses of Kuoni: GTA, GTS (Kuoni Global Travel Services including Destination Management Specialists) and VFS.

Following that, EQT VII sold a chunk of Kuoni’s DMC network comprised of AlliedTPro US, Asian Trails, Austrailian Tours Management, Desert Adventures/Gulf Dunes Middle East and Private Safaris Africa, to Thomas Cook India.

The sale of Kuoni Global Travel Services (GTS), with its Group Travel Experts as well as the European and North American MICE businesses, to JTB Corporation, is the latest development.

To that end, Kuoni Group Travel Experts will continue as  a B2B organization that provides bespoke packaged tours for leisure and incentive groups and tour operators. Its Global MICE division curates meetings, events, incentives and congresses/conventions   for clients in Europe and North America, trading   under the Kuoni Destination Management, Kuoni Congress, and Conference & Touring brands. Both Kuoni Group Travel Experts and Global MICE (through Kuoni Destination Management) will retain its  New York office. 

The JTB Group is a Global Destination Management Company (Global DMC) with a worldwide network of 516 offices in 100 cities in 36 countries and regions, and with approximately 26,000 employees working together.

Some of Kuoni’s recent moves include:

- The GTA merger into the Hotelbeds Group, announced in April 2017. After a synergetic add-on acquisition in 2016, the merger into Hotelbeds represents a compelling opportunity for GTA to co-create a strong platform for future growth. EQT VII and the Kuoni and Hugentobler Foundation will remain invested in the Hotelbeds Group to support its future growth trajectory.

- The sale of the Destination Management Specialists (DMS) to Thomas Cook India Group, announced in April 2017.

-  The sale of Kuoni Global Travel Services (GTS), with its Group Travel Experts as well as the European and North American MICE businesses, to JTB Corporation.

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Kuoni Travel Holding Ltd.

Kuoni Travel Holding Ltd. oversees one of Europe's top five travel and tour groups. Based in Zurich, Switzerland, the company is particularly strong in both its domestic and U.K. markets, but is also present throughout Europe, especially in Scandinavia, with a rising presence in the United States and Asian markets. Kuoni Travel operates in three primary areas of business: Leisure Travel, which accounts for more than 85 percent of the company's sales; Business Travel, through its BTI unit, which handles travel coordination activities for the small and mid-sized and large-scale corporation markets; and Incoming Services, which provides travel destination services, such as touring and sightseeing packages. The company markets it high-end tours and travel packages under the Kuoni name. Discount travel packages are offered under the Helvetica brand name. Switzerland remains the company's single largest market, representing slightly less than one-third of its total sales. The U.K. and North American markets together provide less than one-third of sales. The European continent, including Scandinavia, added another roughly 30 percent to Kuoni's total sales, which topped SFr 4 billion in 2000. Kuoni has been stepping up the pace of its acquisitions at the turn of the century. After being thwarted in its attempt to merge with the United Kingdom's First Choice Holidays Plc, which would have helped the company create a counterweight to Europe's market-leading Preussag-Thomson alliance announced in early 2000, Kuoni has changed direction, targeting the Scandinavian, Indian, and North American markets for its future growth. Listed on the Swiss stock exchange, Kuoni is led by Chairman Daniel Affolter and President and CEO Hans Lerch.

Early Twentieth-Century Travel Pioneer

A native of Chur, Switzerland, Alfred Kuoni moved to Zurich to open a travel agency in 1906. If the company's name--Travel Bureau--was not all that original, Kuoni quickly established itself as a pioneer in exotic travel destinations. One of the company's first organized tour packages took Swiss citizens on a guided tour to far-off Egypt. In 1925, Kuoni reincorporated as a joint-stock company, with shares remaining within the Kuoni family. Through the years leading up to World War II, Kuoni expanded from its original location to include a number of sales offices throughout Switzerland. Despite its success in its home market, the company recognized early on that Switzerland was too small for its growing ambitions. The company also opened its first international office, in Nice, in the south of France. Further international moves were thwarted by the buildup to and outbreak of World War II.

Kuoni's international expansion began almost immediately after the end of the war. In 1948, the company opened its first international subsidiaries, in Italy and France. Kuoni also continued to pioneer new and exotic travel destinations, such as the organization of the first charter flights to Africa. In 1957, the Kuoni family established the Kuoni and Hugentobler Foundation under which to group their holding; much later, with Kuoni's public listing, the foundation would became the company's primary shareholder.

Kuoni began looking farther afield in the 1960s. In 1963, the company made its first entry into the Asian markets with the opening of a branch office in Japan. Two years later, Kuoni entered what was later to become one of its most important single markets when it acquired the United Kingdom's Challis & Benson Ltd. The importance of the U.K. market to Kuoni was seen at the beginning of the 1970s when the company changed its name--and its U.K. operations' name--to Kuoni Travel Ltd.

The company's listing on the Swiss stock exchange provided fuel for new growth, while opening up the company's shares to new partners, including SwissAir, which built up a 30 percent share in Kuoni. The public listing enabled the company to step up its international growth. After opening a subsidiary in Austria at the beginning of the decade, Kuoni now launched subsidiaries in Germany and Spain, both in 1973, and a subsidiary in Greece the following year. The year 1974 also saw Kuoni step up its position in the U.K. market, when it acquired Houlders World Holidays, based in England.

While building up its international network, Kuoni also was launching new products. In 1977, the company began marketing its first around-the-world tour. In the 1980s, Kuoni began to acquire properties in many of its most popular destinations, adding a number of hotels, including the Hawksbill Beach Hotel in Antigua in 1981 and the Discovery Bay Beach Hotel in Barbados, bought in 1984. In 1986, Kuoni became the first tour operator to offer around-the-world charter flights on the Concorde supersonic jet. Although this latter product catered to the company's strong high-end and high-margin clientele, Kuoni also launched a new brand name, Helvetica, to encompass its discount tour and travel operations.

Takeover Target in the 1990s

The worldwide travel industry remained highly fragmented in the 1990s, with numerous small-scale operators competing against a smaller number of quickly growing industry heavyweights. Kuoni, which had already captured the lead in the Swiss market, was determined to maintain a leadership position as the travel industry headed into a drawn-out consolidation drive leading up to the turn of the century. The company acquired Reiseburo NUR Neckermann in 1987, boosting its position in the Austrian market. Three years later, the company regrouped its Austrian activities, launching the NUR Neckermann Reisen AG joint venture with Germany's Neckermann Touristic. Kuoni's part of the joint venture remained at 49 percent.

Back home, the company continued to consolidate its dominance of the Swiss market, acquiring Privat Safaris, the country's leading operator of tours to eastern Africa, and Reiseburo Popularis, which combined retail offices with direct sales operations marketing discount tour and travel packages. Yet Kuoni's strong position in the Swiss market and its growing share internationally soon led it to become the target of a takeover attempt. The sale of SwissAir's 30 percent holding created the opening for Germany's Krauthof AG department store group to acquire a 50.1 percent majority of Kuoni in 1992.

Kuoni, through the Kuoni and Hugentobler Foundation, nonetheless retained majority control of the company's voting rights--which provided the leverage to the resolution of the takeover attempt. In 1995, the Kuoni and Hugentobler Foundation bought out Krauthof's stake in the company. The company then changed its name to Kuoni Travel Holding, a move that also reflected a new diversification drive: in 1995 the company acquired Danzas Reisen AG, a Switzerland-based specialist in business travel services. The Danzas acquisition led Kuoni to create a dedicated business travel unit. The company also acquired retailer Kewi Reisen, while integrating its majority share of Railtour Suiss SA, acquired the year before.

Industry Consolidator for the 21st Century

With its independence assured, Kuoni launched its own acquisition drive in the late 1990s. In 1996, Kuoni added France's Voice SA, and Scanditours, focused on the Nordic region. The company moved into The Netherlands with the acquisition of Special Traffic that same year. Kuoni also looked to the potentially huge market of India for the first time, acquiring SOTC Holiday Tours, which provided the basis for its Kuoni India Ltd. subsidiary. Two other acquisitions completed the company's busy years, those of Rotunda Tours, expanding Kuoni into South Africa, and CIS Intersport, a Swiss company catering to the growing demand for sports-oriented holiday packages. In 1996, also, the company's Edelweiss Air launched its charter flight operations.

Kuoni's expansion campaign continued strongly through the end of the century, including the launch of the P & O Travel Ltd. joint venture with Peninsular and Oriental Steam Navigation Company, based in Hong Kong, with offices in Bangkok and Singapore. The 1997 joint venture strengthened Kuoni's position in the Asian market, which, despite the austere economic climate in the region at the end of the decade, promised to become one of the world's stronger holiday markets. Closer to home, Kuoni continued lining up acquisitions, especially Voyages Jules Verne, a U.K. upscale tour operator, and Switzerland's Manta Reisen, which specialized in scuba and other deep-sea holidays. The company also acquired German business travel specialist Euro Lloyd Reisenburo, which it combined with its other German operations into the new subsidiary BTI Euro Lloyd, one of that market's top five business travel companies. Also in 1998, Kuoni launched a joint venture with Italy's Gastaldi Tours.

The next year saw Kuoni face a major setback. At the beginning of 1999, the company announced its agreement to merge with the United Kingdom's number three travel operator, First Choice Holidays. The merger, agreed to by both sides, was thwarted by a surprise takeover attempt from rival U.K. operator Airtours Plc, which offered a higher per-share price. When the majority of First Choice's shareholders chose to back the Airtours offer--which itself was blocked by the European monopolies commission--Kuoni pulled out of the merger talks.

The First Choice merger might have allowed Kuoni to become not only a major player in the U.K. travel market but to boost its position to the top ranks in all of Europe. After the collapse of the merger, however, Kuoni redirected its strategy to other markets. Three markets in particular were to receive its attention: the United States, Scandinavia, and India. In 1999, Kuoni acquired upscale travel company Intrav, based in St. Louis, Missouri; the Intrav acquisition, which cost Kuoni $115 million, gave it a strong opening into the booming U.S. market for luxury vacations. The following year, the company acquired T Pro, an incoming services specialist based in New York and the number three incoming services provider to the U.S. market.

The year 2000 saw Kuoni not only strengthen its hold on the Swiss travel market--taking a 49 percent share in ITV, Switzerland's third largest tour group and subsidiary of Germany's Preussag--but also expand its presence in its new target markets of Scandinavia and India. The first was served by the acquisition of 49 percent of Apollo Resor, based in Stockholm, Sweden, and then boosted by the acquisition of Denmark's Dane Tours. In March 2001, the company announced its decision to restructure most of its Scandinavian holdings into a single subsidiary.

On the Indian subcontinent, which represented one of the world's single largest potential markets, the company formed a cooperation agreement with that country's Tata conglomerate at the beginning of 2000. That year the company also acquired India's travel leader, Sita Travel, which was then merged into the company's Kuoni Travel subsidiary. Kuoni was now the leading travel group in India. As the company entered the new century, it promised to continue its acquisition drive to reinforce its new geographic objectives. To fuel its continued expansion, Kuoni performed a ten-for-one stock split, raising another SFr 144 million.

Principal Subsidiaries: Alletiders Rejser A/S (Denmark; 95%); Cosmos Internationales Reise- und Touristenburo GmbH (Austria); Edelweiss Air AG (73%); Euro Lloyd Reiseburo GmbH (Germany); Hellenic Tours SA (Greece); Jet Tours AG; Kuoni Gastaldi SpA (Italy; 55%); Kuoni India Ltd.; Kuoni Japan KK; Kuoni Reisen AG; Kuoni Travel Inc. (U.S.A.); Kuoni Travel Ltd (U.K.); Kuoni Travel Nederland BV; Kuoni Travel (Scandinavia) A/S (Denmark); Kuoni Utazasi Iroda Kft (Hungary); Manta Reisen AG (90%); P & O Travel Ltd. (Hong Kong); Railtour Suisse SA; Voyages Jules Verne Ltd (U.K.); Voyages Kuoni SA (France).

Principal Competitors: Airtours Plc; American Express Company; Carlson Wagonlit Travel; First Choice Holidays Plc; Preussag AG; Thomas Cook Holdings Ltd.

Source: International Directory of Company Histories , Vol. 40. St. James Press, 2001.

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