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European Tourism 2023 – Trends & Prospects (Q4/2023)

Publication date: Feb 2024

Language: English

EUROPEAN TOURISM RECOVERY CONTINUED INTO THE SHOULDER MONTHS OF 2023, AS MORE COUNTRIES SEE TRAVELLERS RETURN AT PRE-PANDEMIC LEVELS

Data from European destinations shows that travel demand remains strong. Approximately two out of three countries are now reporting either a full recovery or are within 10% of pre-pandemic levels of foreign tourist arrivals and/or overnights. Foreign arrivals currently sit just 1.6% below 2019 levels for Europe as a whole, and this recovery is expected to continue into 2024.

Inflationary pressures have been a main factor in subduing some travel demand. Prices for travel related products such as international flights, package holidays and hotels all remained more than 30% higher than before the pandemic. There seems to be an end in sight however, as pricing pressures eased in Q4/2023. Other constraints such as strikes and the war between Israel and Hamas, are expected to continue influencing travel flows from both intra-European and long-haul markets, particularly those that are more risk-averse.

Among the countries seeing the largest increases in international travel arrivals relative to 2019 are many Southern European destinations, including Portugal (+11%), Montenegro (+10%), Türkiye (+9%) and Malta (+8%). These are popular destinations for more price-conscious all-inclusive holiday trips and have benefitted from climate-friendly conditions continuing into the later months of 2023. On the other end, destinations bordering Russia continue to see the slowest recovery in foreign arrivals.

UN Tourism | Bringing the world closer

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Tourism on Track for Full Recovery as New Data Shows Strong Start to 2023

• All Regions

International tourism is well on its way to returning to pre-pandemic levels, with twice as many people travelling during the first quarter of 2023 than in the same period of 2022.

New Data from UNWTO: What We've Learned

The second UNWTO World Tourism Barometer of the year shows that the sector's swift recovery has continued into 2023. It shows that:

• Overall, international arrivals reached 80% of pre-pandemic levels in the first quarter of 2023
• An estimated 235 million tourists travelled internationally in the first three months, more than double the same period of 2022.
• Tourism has continued to show its resilience. Revised data for 2022 shows over 960 million tourists travelling internationally last year, meaning two-thirds (66%) of pre-pandemic numbers were recovered.

Recovery by Region in Q1 2023:

• The Middle East saw the strongest performance as the only region exceeding 2019 arrivals (+15%) and the first to recover pre-pandemic numbers in a full quarter.
• Europe reached 90% of pre-pandemic levels, driven by strong intra-regional demand.
• Africa reached 88% and the Americas about 85% of 2019 levels
• Asia and the Pacific accelerated its recovery with  54% of pre-pandemic levels, but this upward trend is set to accelerate now that most destinations, particularly China , have re-opened.

In many places, we are close to or even above pre-pandemic levels of arrivals

The UNWTO data also analyses recovery by sub-region and by destination: Southern Mediterranean Europe and North Africa have also recovered pre-pandemic levels in Q1 2023, while Western Europe, Northern Europe, Central America and the Caribbean all came close to reaching those levels.

What it Means:

UNWTO Secretary-General Zurab Pololikashvili says: "The start of the year has shown again tourism's unique ability to bounce back. In many places, we are close to or even above pre-pandemic levels of arrivals. However, we must remain alert to challenges ranging from geopolitical insecurity, staffing shortages, and the potential impact of the cost-of-living crisis on tourism, and we must ensure tourism's return delivers on its responsibilities as a solution to the climate emergency and as a driver of inclusive development."

International tourism receipts grew back to hit the USD1 trillion mark in 2022, growing 50% in real terms compared to 2021, driven by the important rebound in international travel. International visitor spending reached 64% of pre-pandemic levels (-36% compared to 2019, measured in real terms). By regions, Europe enjoyed the best results in 2022 with nearly USD 550 billion in tourism receipts (EUR 520 billion), or 87% of pre-pandemic levels. Africa recovered 75% of its pre-pandemic receipts, the Middle East 70% and the Americas 68%. Due to prolonged border shutdowns, Asian destinations earned about 28%.

International tourism receipts: Percentage of 2019 levels recovered in 2022(%) *

International tourist arrivals: percentage of 2019 levels recovered in q1 2023 (%)*, looking ahead: what's in store.

The Q1 2023 results are in line with UNWTO's forward-looking scenarios for the year which project international arrivals to recover 80% to 95% of pre-pandemic levels. UNWTO's Panel of Experts expressed their confidence in a strong peak season (May-August) in the Northern Hemisphere, reflected in the latest UNWTO Confidence Index which indicates performance for the period is on track to be even better than 2022.

However, tourism's recovery also faces some challenges .  According to the UNWTO Panel of Experts, the economic situation remains the main factor weighing on the effective recovery of international tourism in 2023, with high inflation and rising oil prices translating into higher transport and accommodations costs.  As a result, tourists are expected to increasingly seek value for money and travel closer to home. Uncertainty derived from the Russian aggression against Ukraine and other mounting geopolitical tensions, also continue to represent downside risks.

International Tourist Arrivals, World and Regions

Related links.

• Download the News Release in PDF
• UNWTO World Tourism Barometer - EXCERPT Volume 21 • Issue 2 • May 2023
• World Tourism Barometer (PPT version)
• The UNWTO Tourism Data Dashboard
• UNWTO World Tourism Barometer

Category tags

Related content, international tourism to reach pre-pandemic levels in 2024, international tourism to end 2023 close to 90% of pre-p..., tourism’s importance for growth highlighted in world ec..., international tourism swiftly overcoming pandemic downturn.

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Tourism statistics

Data extracted in December 2023.

Planned article update: December 2024.

62 % of EU residents made at least one personal tourism trip in 2022.

Half of EU residents' trips in 2022 were short domestic trips.

In 2022, Spain was the most popular EU destination for international tourists, with 271 million nights spent in tourist accommodation, or 22 % of the EU total.

Share of population participating in tourism, 2022

• Source: Eurostat (online data code: tour_dem_totot)

This article presents a general introduction to statistics on tourism in the European Union (EU) . The data shown here are discussed in more detail in several other articles . Tourism plays an important role in the EU because of its economic and employment potential, as well as its social and environmental implications. Tourism statistics are not only used to monitor the EU’s tourism policies but also its regional and sustainable development policies.

Full article

More than three out of four residents of the netherlands, luxembourg, finland, france and austria participated in tourism.

Tourism participation: 62 % of EU residents made at least one personal trip in 2022

It is estimated that 62 % of the EU population aged 15 or over took part in tourism for personal purposes in 2022, in other words they made at least one tourism trip for personal purposes during the year (such as holidays, leisure, visiting friends and relatives). However, large differences can be observed between the EU Member States , as this participation rate ranged from 27.8 % in Bulgaria to 83.7 % in the Netherlands (see Figure 1 and Table 1). The participation rate of 62 % was higher than in 2020, the first year affected by the pandemic (52 %) and 2021 (56 %), but still below the pre-pandemic level of 2019 (65 %).

More information can be found in the following article:

• Tourism statistics - participation in tourism

Tourism trips: Residents of Luxembourg, Belgium, Malta, Slovenia and the Netherlands made more foreign than domestic trips

75 % of all trips made by EU residents were inside their own country

EU residents (aged 15 and above) made nearly 1.1 billion tourism trips in 2022, for personal or business purposes. The number of trips increased by 51 % compared with 2020 and by 23 % compared with 2021, but was still 6 % below the pre-pandemic year 2019. More than half (56.4 %) of these trips were short trips of one to three nights (see Table 1). 75.5 % of all trips made were to domestic destinations, while 24.5% to destinations abroad.

In 2022, 94.5 % of the total number of tourism trips made by residents of Luxembourg were to destinations abroad, followed by Belgians with 74.5 %, residents of Malta (60.6 %), Slovenia (53.3 %) and the Netherlands (51.9 %). However, less than one out of ten trips taken by residents of Romania (8.1 %) and Spain (9.8 %) were abroad. These figures appear to be influenced by both the size of the Member States and their geographical location (smaller and more northerly countries tended to report a higher propensity for their residents to travel abroad).

In 2022, EU residents showed a preference to travel in the summer months with one fourth of their trips made in July or August.

More information can be found in the following publication:

• Tourism trips of Europeans (online publication)

Nights spent abroad by EU residents: Luxembourg leads in nights per inhabitant

Residents of Germany and the Netherlands spent nearly half of the total number of nights spent abroad by EU residents in 2022

EU residents spent an estimated 2.2 billion nights abroad on tourism trips in 2022 (see Figure 2). German residents spent 786 million nights on trips outside of Germany in 2022, while residents of the Netherlands spent 221 million nights abroad; residents from these two EU Member States accounted for nearly half (46.7 %) of the total number of nights spent abroad by EU residents.

When taking into account a country’s size in terms of its population, Luxembourg was the EU Member State whose residents spent the most nights abroad per inhabitant (an average of 38 nights in 2022), followed by the Netherlands (with 15 nights spent abroad per inhabitant) and Sweden (with 14 nights spent abroad per inhabitant). At the other end of the spectrum, residents of Romania, Bulgaria, Greece, Italy and Portugal spent, on average, less than two nights abroad in 2022 (see Figure 3).

Bed places in the EU: Italy and France predominate

In 2022 35 % of all bed places in the EU were concentrated in Italy and France

It is estimated that there were more than 621 000 tourist accommodation establishments active within the EU in 2022 and together these provided 28.9 million bed places (see Table 2). More than one third (35.5 %) of all the bed places in the EU were concentrated in just two of the Member States, namely Italy (5.2 million bed places), and France (5.1 million), followed by Spain (3.8 million) and Germany (3.6 million).

• Tourism statistics - annual results for the accommodation sector

Nights spent by international guests in the EU: Spain on top

Nearly two out of five nights spent by international guests in the EU were spent in Spain and Italy

The number of nights spent at EU tourist accommodation establishments in 2020 dropped by more than 50 % compared with 2019. 2021 showed clear signs of recovery (see Figure 4), reaching nearly two thirds of pre-pandemic 2019 levels, while the upward trend continued in 2022, when it reached nearly 96 % of the pre-pandemic level. Short term indicators for monthly data showed that 2023 exceeded pre-pandemic levels (see Tourism statistics - nights spent at tourist accommodation establishments ).

In 2022, Spain was the most visited tourism destination in the EU for international tourists (people travelling outside their country), with 271 million nights spent in tourist accommodation establishments, or 22.4 % of the EU total (see Figure 5 and Figure 6). Half of these 271 million nights spent in Spain were concentrated in five NUTS 3 regions : Mallorca, Tenerife, Barcelona, Gran Canaria and Malaga.

The second most popular EU destination for international tourists in 2022 was Italy (201 million nights), followed by France (125 million nights), Greece (112 million nights) and Croatia (82 million nights). These five countries together accounted for nearly two thirds (65.5 %) of the total nights spent by non-residents in the EU. On the other hand, the least common EU destinations in terms of nights spent, were Latvia, Luxembourg, Lithuania and Estonia with less than 3 million nights spent by international tourists in each of these countries in 2022.

The number of total nights spent (by domestic and international guests) can be put into perspective by making a comparison with the size of each country in population terms, providing an indicator of tourism intensity . In 2022, using this measure, the Mediterranean destinations of Croatia (23 nights spent per inhabitant), Malta and Cyprus (16 nights spent per inhabitant each) were on top (see Figure 7), followed by Austria and Greece (both with 13 nights spent per inhabitant).

More information can be found in the following articles:

• Tourism statistics - nights spent at tourist accommodation establishments
• Tourism statistics - seasonality at regional level

Tourism expenditure: highest spending by German residents

Germans were the biggest EU spenders on international travel, totalling €85.2 billion in 2022

The economic importance of international tourism can be measured by looking at the ratio of international travel receipts relative to GDP; these data are from balance of payments statistics and include business travel, as well as travel for pleasure. In 2022, the ratio of travel receipts to GDP was highest, among the EU Member States, in Croatia (19.3 %), Cyprus (9.9 %), Malta (8.8 %), Portugal (8.7 %) and Greece (8.6 %), confirming the importance of tourism to these countries (see Table 3). In absolute terms, the highest international travel receipts in 2022 were recorded in Spain (€69.2 billion), followed by France (€56.7 billion), Italy (€44.3 billion) and Germany (€30.0 billion).

Germany recorded the highest level of expenditure on international travel, totalling €85.2 billion in 2022, followed by France (€39.2 billion). When analysing this expenditure relative to the population, Luxembourg's residents spent on average €5 011 per inhabitant on travel abroad in 2022, far ahead of the second and third ranked countries, Ireland and Cyprus (€1 592 and €1 432 per inhabitant respectively), which were followed by Denmark, Belgium, Austria, Sweden, Germany and the Netherlands (all above €1 000 per inhabitant).

Spain was the EU Member State with the highest level of net receipts from travel in 2022 (€48.4 billion), while Germany recorded the biggest deficit (-€55.2 billion).

• Tourism statistics - expenditure

Source data for tables and graphs

Data sources

Tourism, in a statistical context, refers to the activity of visitors taking a trip to a destination outside their usual environment, for less than a year. It can be for any main purpose, including business, leisure or other personal reasons other than to be employed by a resident person, household or enterprise in the place visited.

In July 2011, the European Parliament and the Council of the European Union adopted a new Regulation (EU) No 692/2011 concerning European statistics on tourism and repealing Council Directive 95/57/EC ; this came into force for reference year 2012 and requires EU Member States to provide a regular set of comparable tourism statistics.

Tourism statistics in the EU consist of two main components: on the one hand, statistics relating to capacity and occupancy of collective tourist accommodation; on the other, statistics relating to tourism demand. In most EU Member States, the former are collected via surveys filled in by accommodation establishments, while the latter are mainly collected via traveller surveys at border crossings or through household surveys.

Statistics on the capacity of collective tourist accommodation include the number of establishments, the number of bedrooms and the number of bed places. These statistics are available by establishment type or by region and are compiled annually. Statistics on the occupancy of collective tourist accommodation refer to the number of arrivals (at accommodation establishments) and the number of nights spent by residents and non-residents, separated into establishment type or region; annual and monthly statistical series are available. In addition, statistics on the use of bedrooms and bed places ( occupancy rates ) are compiled.

Statistics on tourism demand are collected in relation to the number of tourism trips made (and the number of nights spent on those trips), separated by:

• destination country;
• length of stay;
• accommodation type;
• departure month;
• transport mode;
• expenditure.

The data are also analysed by the socio-demographic characteristics of the tourist:

• educational attainment level (optional);
• household income (optional);
• activity status (optional).

Up to 2013, tourism statistics were limited to at least one overnight stay; as of reference year 2014, foreign same-day visits are also covered by official European statistics.

Data from a range of other official sources may be used to study tourism. These statistics include:

• structural business statistics (SBS) and short-term business statistics (STS) which may be used to provide additional information on tourism flows and on the economic performance of certain tourism-related sectors;
• data on employment in the tourism accommodation sector from the labour force survey (LFS) , analysed by working time (full/part-time), working status, age, level of education, sex, permanency and seniority of work with the same employer (annual and quarterly data);
• data on personal travel receipts and expenditure from the balance of payments ;
• transport statistics (for example, air passenger transport).

According to a United Nations World Tourism Organisation (UNWTO) publication titled ‘ International Tourism Highlights ’, the EU is a major tourist destination, with four of its Member States among the world’s top 10 destinations. Tourism has the potential to contribute towards employment and economic growth, as well as to development in rural, peripheral or less-developed areas. These characteristics drive the demand for reliable and harmonised statistics within this field, as well as within the wider context of regional policy and sustainable development policy areas.

Tourism can play a significant role in the development of European regions. Infrastructure created for tourism purposes contributes to local development, while jobs that are created or maintained can help counteract industrial or rural decline. Sustainable tourism involves the preservation and enhancement of cultural and natural heritage, ranging from the arts to local gastronomy or the preservation of biodiversity .

In 2006, the European Commission adopted a Communication titled ‘ A renewed EU tourism policy: towards a stronger partnership for European tourism ’ (COM(2006) 134 final). It addressed a range of challenges that will shape tourism in the coming years, including Europe’s ageing population, growing external competition, consumer demand for more specialised tourism, and the need to develop more sustainable and environmentally-friendly tourism practices. It argued that more competitive tourism supply and sustainable destinations would help raise tourist satisfaction and secure Europe’s position as the world’s leading tourist destination. It was followed in October 2007 by another Communication, titled ‘ Agenda for a sustainable and competitive European tourism ’ (COM(2007) 621 final), which proposed actions in relation to the sustainable management of destinations, the integration of sustainability concerns by businesses, and the awareness of sustainability issues among tourists.

The Lisbon Treaty acknowledged the importance of tourism — outlining a specific competence for the EU in this field and allowing for decisions to be taken by a qualified majority. An article within the Treaty specifies that the EU ‘shall complement the action of the Member States in the tourism sector, in particular by promoting the competitiveness of Union undertakings in that sector’. ‘ Europe, the world’s No 1 tourist destination — a new political framework for tourism in Europe ’ (COM(2010) 352 final) was adopted by the European Commission in June 2010. This Communication seeks to encourage a coordinated approach for initiatives linked to tourism and defined a new framework for actions to increase the competitiveness of tourism and its capacity for sustainable growth. It proposed a number of European or multinational initiatives — including a consolidation of the socioeconomic knowledge base for tourism — aimed at achieving these objectives.

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• Trips of EU residents - annual data (ESMS metadata file — tour_dem_esms)
• Capacity and occupancy of tourist accommodation establishments (ESMS metadata file — tour_occ_esms)
• Methodological manual for tourism statistics
• Agenda for a sustainable and competitive European tourism (Communication from the European Commission, October 2007)
• European Commission — Directorate-General (DG) for Internal Market, Industry, Entrepreneurship and SMEs — Tourism
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• December2024
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Travel, Tourism & Hospitality

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European travel trends 2023

Travel to Europe: what are the trends in 2023?

Table of Contents

We have already summed up the 2022 travel statistics and are ready to make predictions for the coming year. Many of us in the tourism industry are bracing ourselves for the European travel trends 2023 .  

Topics covered in the article European travel trends for 2023

✅ How was the travel industry in Europe – brief summary and statistics for 2021-2022 ✅ What is expected in 2023 in the European travel industry?  ✅ Travel industry-related activities in Europe in 2023 ✅ What are the expectations for 2023? What hinders tourism, and what are the positive influences? ✅ What European destinations will be demanded in 2023? ✅ What types of tours will be at the top in Europe? ✅ HORECA in Europe in 2023  (hotels, restaurants, cafes)

Prior to 2020, we had a fairly predictable travel industry, with increasing numbers of active tourist traffic around the world. The more tourists traveled, the more they wanted something new, eventually promoting less popular directions. In 2020, we had a major breakdown resulting in an absolute collapse of the industry. A year later, tourism started its revival, and, finally, in 2022, we may celebrate the glorious return of travel. But what can we expect next year in a world facing mass layoffs in the tech industry with specialists who are actually the largest number of travel lovers? Will see. 

Weekly Travel Digest by EuroDirections Travel Magazine

Throwback to the 2022 travel industry.

Let’s again celebrate the news that tourism has survived hard times and registered positive dynamics worldwide. Even the 35% rise in airfare (from the US to Europe) didn’t do much to dampen activity. In 2022, Europe registered the highest overall tourist volumes, mainly to beach destinations. Positive numbers are registered everywhere, but the second most impressive results were counted for Africa and the Middle East. 

• In Q1 2022 , Europe’s best-performing countries were Croatia, Ireland, and Portugal. 
• The countries affected by the conflict in the region registered lower performance (Latvia, Romania, Poland, and Hungary). The refugees still changed the pattern of inbound and outbound flights. 
• The labor market, which faced mass unemployment in 2020, was not ready for a travel boom resulting in severe staff shortages in Europe, mainly in the hospitality and transport sectors. By 2032, the region will have 8 million new jobs. 

Travel to Europe in 2023: what to expect?

Starting in mid-to-late 2023, residents of over 60 non-EU countries will face a new electronic travel authorization to visit Europe (or most countries in Europe). Improvement and optimization, or yet another impediment? 

How will it work? Even though the European Commission promises ETIAS (the European Travel Information and Authorization System) to be simple and fast, it may be a hindrance for travelers. The application will cost 7 euros, and the authorization will be valid for unlimited entries for three years. We cannot draw any conclusions until the system is actually implemented. 

Another change for travelers to Europe, expected in May 2023, is the Entry/Exit System (EES) for registering travelers to Europe . The system will replace the manual Schengen visa stamping of passports with digital passports and fingerprints. As soon as the EES is functional, information about travelers will be logged into a shared database. Will biometric data sharing be accepted with hands wide open? Yet another big question. 

What’s the positive in the European travel industry?

In the summer of 2023, the EU travel industry will see a 20% increase in US travelers, driven by the dollar-euro parity. The European capitals will see an astonishing number of American tourists (almost as much as in 2019). For the industry, this is great news, as the average American tourist spends three times as much as any European traveling within the EU. The rise in demand for European destinations will lead to little to no accommodation options starting in the spring. It means people have already started booking tickets and hotels. 

Business travel in Europe will also see tremendous changes in 2023.

While the previous two years were all about remote-only work with daily video calls, 2023 will be the year of frequent face-to-face meetings and events at the corporate level. The tendency will be primarily driven by organizations that outsource services to offshore vendors. 

IT professionals who enjoy the benefits of remote working will seize the opportunity to travel while working, changing locations frequently.

Climate change impact on tourism

The impact of climate change and severe weather-related events will again be a serious obstacle for travel in some regions. Less snow will result in fewer tourists at ski resorts, and drought will make summer resorts less popular. In this negative perspective, there is still good news from Nepal, which is setting a new start for sustainable tourism in 2023.

Top Europe travel trends 2023 to watch out

Europe travel trends predicted for the coming year will also influence tourist inflow and satisfaction. To stay on trend and attract more guests, countries, hotels, travel agencies, and anyone related to travel should keep up with the event development pace.

• Solo travel: One of the main trends in Europe and worldwide is solo travel options and perks. The travel industry is reporting a 24% rise in solo travelers for 2023 compared to 2019. The main age group is Gen Zs, who actively use the #solotravel hashtag and offer solo travel tips on social channels. EasyJet, a budget airline, offers discounts for solo travelers to promote solo travel.
• Sustainable tourism: In many European countries, sustainable travel is already the norm, encouraging both travelers and tourists to care more about the environment and be more conscious of their choices and lifestyles. As an example of sustainability, hotels, and restaurants recycle waste, refuse using plastic, and implement sophisticated water filtering systems instead of water bottles.
• Hutlife: Next year, more travelers will be choosing rural tourism , booking huts and cabins, and being maximum connected with nature. This trend will eventually promote new destinations and offbeat paths in less popular European countries.
• NFT travel: With the expanse of blockchain technology, NFT will break into the travel industry , becoming key to different offline travel experiences. Already hotels and travel companies across the world reward travelers with NFTs who complete certain activities or visit places. It can be a discount or an Artwork in Metaverse. Plus, the technology promotes destinations available to pay in cryptocurrencies.
• Virtually enhanced destinations: One great thing we can expect next year is the rise of virtual travel. In 2023, the metaverse will gain 40% of tourists seeking travel experiences not limited by physical borders. The trend will be heavily supported by new AR and VR technologies and IoT tools getting smarter and more sophisticated. The most wanted virtual travel will be virtual tours of hotels where travelers will be able to see hotel rooms and not be scared of any unexpected surprises.
• Rail revival: The revival of night trains across Europe in 2023 will be driven by travelers’ desire to become more eco-friendly. Nightjet, an international consortium led by Austria’s ÖBB, is at the forefront of this movement, offering “a new generation of sleeper trains” that connect major cities like Vienna, Munich, and Paris.
• Hyper-Personalization in HORECA: Next year personalized approach will be the major trend across high-end hotels and budget accommodations. If not in 2023, then in the coming years, we will have contactless check-ins, more vegan food options, and exclusive offers based on personal interests.
• Increased expenses on travel: The average leisure travel expense will be $4.000, and more and more tourists will be ready to “go big” next year.
• More last-minute deals: People have become spontaneous, planning travel and making last-minute bookings. The availability of hot deals is crucial for them.

Top 10 European destinations in 2023

Finally, here are some already popular and underrated European destinations that promise to have higher tourist inflows next year.

• Italy’s offbeat regions, like Piedmont , Emilia – Romagna , and Veneto, will be more popular next season as the new Tuscany. Spain and Greece follow Italy, chosen by travelers who have already been there. 
• Off-season travel during Christmas to the Amalfi Coast and Greece , which had become popular in 2021, will be again in high demand.
• As means of luxury travel, Berlin , Paris , and Milan will become top destinations for “art travel,” with several art events and festivals planned in 2023.
• Before the 2024 Olympics in Paris , next year will be the last chance to enjoy the capital of love and romance without the buzz. 
• Wild tourism and harmony with nature will drive more tourists to the pristine beaches of Slovenia and the river Soča. 
• Estonia’s capital, Tallinn , will be called Europe’s 13th Green Capital in January for its model of sustainable governance, promoting the destination among tourists seeking history and nature.
• Austria will still remain one of the top popular winter travel destinations. The number of tourists has returned to the pre-Covid level.
• Paphos and Seville are chosen as Europe’s two capitals of Smart Tourism for their excellence in travel sustainability, accessibility, digitalization, and keeping the balance of cultural heritage and modern comfort.
• 2023 will present Normandy in new lights in the charming medieval town of Bayeux, the medieval city of Caen, waterfront Honfleur, countrysides, cheese dairies, chateaus, distilleries, and more.
• Off-path Azores in the middle of the Atlantic Ocean will attract tourists seeking privacy, unique landscapes, and unspoiled nature. 

Bonus destination: Istria will offer tourists a new perspective on Croatia in 2023. The heart-shaped peninsula promoting rural life will please guests with amazing authentic cuisine, lots of seafood, and wines.

The future of tourism: Conclusion

Europe, the world’s biggest tourist destination, will still keep leading the ranking, hosting hundreds of millions of tourists. There will be both hindrances and incentives affecting the travel industry, and the flexibility of countries to use any of the impulses in their favor will be crucial.

There are so many places yet to discover in Europe and around the globe, and so many ways to live your life to the fullest. After all, we have one life, and traveling is one of the best ways to enjoy it.

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European Tourism Trends 2023: Travel Budgets & Preferences

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Summer 2024 travel trends: Gen Z spends, Europe reigns

According to us travel insurance marketplace squaremouth, travellers are sparing no expense on their summer getaways, despite the rising cost of travel.

Analysing US traveller spending data from thousands of travel insurance policies purchased for trips this summer, Squaremouth has revealed the top summer travel spending trends of 2024, and considers which top locations are the most wallet friendly. 

Over 75% of summer travellers are heading abroad 

In 2024, 77% of travellers booking summer trips through Squaremouth are heading abroad. These destinations come with a high price tag, as international trips have an average trip cost of over US$9,000, compared with just over $7,000 for domestic trips. 

Top 10 international summer destinations for US travellers in 2024

Italy 6.25%

Canada 5.17%

France 3.47%

Greece 2.81%

Germany 2.39%

Iceland 2.37%

Ireland 2.34%

Norway 2.33%

Spain 2.23%

Gen Z spending the most on travel

According to research, all generations are spending more on trips this summer, with trip costs rising an average of 36% compared with 2023. 

However, Gen Z is spending an average of $11,766 per trip, surpassing all other generations for the first time in four years. While millennials are spending the least on travel this year, their year-on-year spending has increased the most by almost 50%.

Yonder Travel Insurance, a US comparison site, recently analysed customer data to uncover travel trends for summer 2024.

HVS India Hospitality Industry Overview 2023 - By Mandeep S Lamba, Dipti Mohan and Dhwani Gupta

HVS India Hospitality Industry Overview 2023   

This report highlights the key trends in the Indian hospitality industry in 2023 along with the sector performance metrics, brand signings, and brand openings during the year. It also provides our outlook for the sector for 2024.

Executive Summary

The year 2023 marked a crucial turning point for the global travel and tourism industry, as it continued its recovery while navigating challenges. Amid extreme climate changes, escalating geopolitical tensions, growing economic headwinds, and rising travel costs, the global travel industry shifted gears making vigorous strides towards pre-pandemic levels, as more and more people traveled for business, education, and leisure activities.

In this global narrative of resurgence, India stood out not just as a participant but as a beacon of growth and optimism. Buoyed by robust economic growth, historic scientific achievements like Chandrayaan-3, and the prestigious G20 presidency, India showcased remarkable resilience and dynamism. These milestones, along with the steady rise in domestic tourism and the revival of inbound tourism catalyzed the travel and tourism sector, in turn propelling the hospitality sector to new heights in 2023.

While revenge travel gradually declined, the leisure segment experienced sustained growth, driven by evolving traveler preferences and a rising interest in unique experiential travel. Inbound tourism displayed promising signs of recovery, with 9.2 million foreign tourist arrivals during the calendar year 2023, marking a remarkable 49% year-on-year growth and just over 15% short of all-time-highs last experienced in 2019. After nearly three years of restricted cross-border travel, outbound tourism from the country witnessed a strong comeback, mirroring a trend akin to the pent-up demand that fueled domestic tourism in the last two years. Consequently, over 27 million Indian nationals traveled overseas during the year, registering a 26% growth compared to 2022 and 1.3% compared to 2019. The strong revival of weddings, MICE and corporate travel segments, coupled with high-profile events like the G20 meetings and the ICC Men’s Cricket World Cup played a pivotal role in revitalizing the fortunes of the sector during the year.

The performance of the Indian hotel sector in 2023 mirrored this optimism, with key performance indicators such as occupancy rate, average rate (ARR), and Revenue Per Available Room (RevPAR) witnessing significant growth. The sector closed the calendar year 2023 with a nationwide occupancy rate in the range of 63-65%, up 3-5 percentage points (pp) from the previous year and nearly reaching the pre-pandemic level of 65-67% in 2019. The ARR for 2023 reached an impressive INR 7,400-7,600, which surpassed the figures from 2022 by 21-23% and 2019 by 24-26%, highlighting the sector’s ability to push rates driven by the buoyant demand. The growth in average rates helped RevPAR to reach INR 4,662-4,940 in 2023, indicating a significant increase of 29-31% from 2022 and 19-21% in 2019.

Destinations across the spectrum, from bustling metros like Mumbai and Delhi to popular leisure destinations like Goa and Jaipur, and serene, lesser-explored locations such as Rishikesh and Kashmir emerged as stalwarts of this growth, each telling its unique story of recovery and opportunity.

The year also marked a record number of brand signings, underlining the sector’s confidence in the Indian market’s potential. This growth was not just quantitative but strategic, with a keen focus on expanding into smaller cities and underserved markets. These developments reflect a sector that is not just recovering but reimagining its future.

Looking ahead to 2024, the outlook for India’s hospitality sector is imbued with a sense of optimistic realism. HVS anticipates continued growth, driven by sustained domestic demand, the return of international travel to its full glory, and the growth of niche tourism segments coupled with the gigantic growth taking place in travel infrastructure across the country. With a landscape as dynamic and diverse as India’s, the potential for innovation, expansion, and sustainable development in the travel and tourism sector is boundless.

We expect India-wide occupancy to improve to 66-67% in 2024, coupled with a 6-8% increase in ARR will push RevPAR to INR 5,281 during the year, almost 31-33% higher than the pre-pandemic RevPAR recorded in 2019.

We hope you find this report insightful and look forward to your feedback as we continue to navigate the evolving landscape of Indian hospitality together.

Mandeep S. Lamba , President – South Asia, oversees the HVS practice in South Asia. Mandeep has spent over 30 years in the hospitality industry having worked with International Hotel Companies such as Choice Hotels, IHG and Radisson Hotels before becoming President for ITC Fortune Hotels in 2001. Having successfully built the Fortune brand in India’s mid-scale hospitality sector, Mandeep ventured into an entrepreneurial stint for over 8 years, setting up JV companies with Dawnay Day Group UK and Onyx Hospitality Thailand before joining JLL in 2014, as Managing Director, Hotels & Hospitality Group – South Asia. An established industry leader, Mandeep has won several awards and recognitions for his accomplishments. Recently, he was featured in the Hotelier India Power List of the most respected hoteliers in India for the second year in a row. Contact Mandeep at +91 981 1306 161 or [email protected] .

Dipti Mohan , Senior Manager - Research with HVS South Asia, is a seasoned knowledge professional with extensive experience in research-based content creation. She has authored several ‘point of view’ documents such as thought leadership reports, expert opinion articles, white papers and research reports. Contact Dipti at [email protected] .

Dhwani Gupta , Associate - Research with HVS South Asia, studied literature for her undergraduation and believes that you can do anything with the right amount of research. After graduating, she pursued a course in Management and Liberal arts which gave her a wider perspective of the world. As a result, the more difficult a topic is, the more fun she has writing it. Contact Dhwani at [email protected]

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Statistical overview of Jet2 flight delays and cancellations over the last decade

B eing the 3rd largest UK aviation group, which operates flights to more than 70 European destinations, Jet2 also ranks 10th among the 20 world’s best budget airlines in 2023, outpacing EasyJet and Ryanair.

The carrier served over a hundred million passengers in 607,359 flights during the period from 2013 and 2023 and was repeatedly recognised as one of the most punctual airlines in Europe. However, this does not shield Jet2 from occasional cancellations and delays, which cannot but affect passenger experience. With that in mind, it’s crucial to know that whenever a flight disruption occurs, Skycop will uphold your rights and help you get the Jet2 compensation you deserve.

We have crunched the numbers to provide you with a better understanding of Jet2 flight delays and cancellations over the period from 2013 to 2023. These stats reveal how the patterns of flight disruptions transformed throughout the years, what caused the changes, and how things are going now. This will help you assess the chances of whether your next trip with Jet2 will be smooth.

Statistical analysis

The average punctuality for the UK’s airline network dropped from 80% to 68.1% during the period from 2013 and 2023, and Jet2 followed this trend as well, while the number of cancelled flights was significantly lower throughout the years. Check out more stats below.

Annual trends in flight delays and cancellations

Seasonal variations in delays and cancellations

Although the number of Jet2 flight disruptions fluctuated throughout each year, there was a slight deterioration in the airline’s performance during peak travel seasons. So, about 40% of summer trips were delayed because of the tight flight planning when the carrier was operating at its full force to serve an increased number of holiday flights. Cancellations, in turn, were mostly caused by a shortage of crewmembers as well as poor weather conditions, like thunderstorms, rain, or heavy winds. Spring, autumn, and winter prove to be more favourable for smooth travelling since the percentage of Jet2 flight disruptions dropped nearly in half during the off-peak seasons, primarily because of bad weather, ATC strikes, and staffing issues.

Most affected routes and destinations

Due to a substantial UK issue with ATC in August 2023, Jet2 cancelled more than half (20+) of its flights scheduled for August 28th and 29th, mainly to Majorca, Crete, and Ibiza. The most affected airports included Manchester and Leeds. At the end of July and in August, the routes to Catania-Fontanarossa Airport in Italy were called off due to a fire, while Jet2 also cancelled and delayed flights from Heathrow Airport on 27th - 28th December in 2023 because of Storm Gerrit.

However, the greatest number of disruptions was recorded in 2020 due to a surge of the coronavirus pandemic, when the carrier was forced to cancel all flights to Spain, the Canary Islands, and the Balearic Islands between March and May in response to the travel restrictions imposed by the local government. Moreover, Jet2 cancelled all flights up to March 25th 2021 due to the UK-wide ban on holiday travel.

Comparison with industry averages

According to a 2023 survey of over 8,000 Which? members, Jet2 beats such premium carriers as British Airways, KLM, and Lufthansa in terms of passenger care. The airline also showed a higher on-time performance rate than the network average, so its OTP reached 77% at the end of 2023, compared to the 68.1% industry average.

Jet2 holds the title of Which? Travel Brand of the Year 2023 and was also called the UK's most punctual airline of July - August 2022 – a period of major industry disruption due to staff shortages and different operational challenges. Whereas other airlines had to call off hundreds of routes, Jet2 became the only carrier to get through the peak summer months without a single cancellation. For comparison, British Airways grounded 3.60% of flights, while Wizz Air – overwhelming 19.80%. Jet2 increased its performance to serve all the passengers and even had the busiest weekend in its history, operating over 800 flights on 23rd - 24th July.

Factors influencing delays and cancellations

Factors affecting Jet2 flight delays and cancellations throughout the last decade were extremely diverse and can be divided into three categories:

External factors:

\- weather conditions (summer storms, thick fog, heavy rain, icing, wildfire, Storm Kathleen, Storm Gerrit, etc.)

\- air traffic control issues (tech failures in ATC computer system, ATC strikes, etc)

\- geopolitical events (Russian invasion of Ukraine)

Internal factors (lack of crew, low route demand, issues with airport infrastructure, mechanical problems)

Regulatory and legal impacts (travel restrictions due to coronavirus outbreak)

Implications and Consequences

According to the econometric estimations, Jet2 flight delays and cancellations impact both customer and airline welfare. Besides, the carrier suffers three times more than its passengers, primarily because of the need to pay a bulk of compensation to those affected by flight disruptions. Jet2 states that the claim rate for cash refunds under Regulation 261 is very high – 80% of customers claim for compensation and get their money back as quickly as possible. Hence, the company’s financial losses exceeded £50.0m in 2023 alone.

Even though passengers do not get the expected quality of service when a flight is disrupted, the majority of them agree that they would be more understanding if the carrier sent them an early warning and remained transparent about the reasons. So they can cushion the impact of cancelled or delayed flights and plan their trips more efficiently.

Ongoing operational disruptions and the deterioration of an airline’s on-time performance entail the loss of passenger trust, but it’s not about Jet2 since the operator puts a great deal of effort to increase their punctuality performance and ensure a better passenger experience.

Summing up the Jet2 flight disruption analysis, it’s safe to say that the airline is a solid choice for any traveller who does not want to risk their routes being cancelled or delayed for a long time. Even though its punctuality performance slightly dropped after the coronavirus pandemic, Jet2 remains one of the best UK airlines with a high customer care rate. According to the stats, 2 out of 10 flights are delayed, and less than 1 flight out of 100 gets cancelled, meaning that you are in good hands when travelling with Jet2.

Since the challenges encountered by the aviation industry do not seem to fade away in the following decade, it is important to keep monitoring the airline performance to have a clear idea of how the flight disruption patterns change with time and make more accurate flight predictions to enhance passenger satisfaction.

Business tourist flow from India to Moscow on the rise: Evgeny Kozlov

Business + Leisure Travel and MICE 2023 opened on 29 th of September with a keynote speech from the Chairman of The Moscow City Tourism Committee, Evgeny Kozlov. In his speech, the Chairman spoke about the potential for MICE and business tourism in Moscow and the growing number of Indian businessmen who are choosing Moscow as their preferred destination for business events.

Evgeny Kozlov highlighted that the number of business tourists is expected to grow in the coming years. One of the factors supporting the growth of interest from Indian businessmen was the launch of electronic visa program. From August 1, 2023, it has become easier for Indian citizens to organize a trip to Moscow – they can come simply by applying for an electronic visa. The validity period of an e-visa is 60 days from the date of its issuance. You can stay with it in Russia for 16 days. An e-visa has several advantages over a traditional visa. To obtain it, you do not need to go to consulates or embassies, and the only documents required are a digital photograph of your face and a scan of the page with your passport data.

“Before the pandemic, the tourist flow from India grew by 12-15 percent annually. Now we are on the road to recovery – all the conditions have been created for this. Every year hundreds of international exhibitions, forums, congresses and conferences are held in Moscow. Over the past year, about 3.5 million people visited the capital for business purposes and a significant share of them are from India” – he said.

Evgeny Kozlov emphasized that Moscow is a growing hub for international business events and Indian businessmen could benefit from attending these events to expand their network and explore potential business opportunities. The Moscow MICE Ambassadors program, which also premiered at the exhibition, aims to promote Moscow as a preferred destination for business tourism, and Indian businessmen who have completed the program can serve as valuable resources for organizing conferences and events in Moscow. Furthermore, Moscow offers a range of world-class facilities and services for business travelers, including conference centers, hotels, transportation, and sightseeing. He also mentioned that Moscow’s rich cultural heritage and vibrant nightlife could provide Indian businessmen with unique experiences that could enhance their overall business trip.

In conclusion, Evgeny Kozlov expressed his optimism for the future of MICE and business tourism in Moscow. Thus, in October 2023, Moscow will host the largest MICE Congress in Russia. Among the participants are 14 countries, including Indians. The event will provide a platform for businesses in the travel and tourism industry to showcase their products and services.

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