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New Ministry, New Look

By Saeshanee

Saudi Arabia’s reveals merged logo creating new identity for the Kingdom.

The Saudi Ministry of Tourism begins its journey into the new decade by revamping the logo shortly after the launch of the new ministry.

Staying authentic to the Kingdom, the new design reveals an abstract look resembling the outline of Saudi Arabia and the flags colors. Ready to show the world change, their new slogan “Hello World” welcomes visitors from across the globe.

“Signifying a rich diversity in tourism and cultural heritage. The logo’s motion represents the visitor’s travelling across the country’s destinations. Getting a glimpse of the welcoming and hospitality of the people” – The Saudi Ministry of Tourism

After the initiative to grant tourist visas for citizens from up to 49 countries, Saudi welcomed over 400,000 foreigners up to date which has demonstrated a positive change towards the economy.

With tourism on the rise, a new society is unveiled to drive growth and diversify. Hospitality is apparent after revealing a new helpline for tourists – #19988/930.

Rebranding their image, the Ministry of tourism has remained optimistic about their strategies towards achieving their goals.

The new identity aims to aid towards the Vision 2030 by increasing attraction into the country by 100 million visits by tourists, with direction of the ministry in order to fulfill the national strategic goals

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Saudi tourism ministry unveils new logo.

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• The logo reinforces the Ministry of Tourism’s aim to achieve the goals of the national tourism strategy

RIYADH: The Ministry of Tourism has unveiled its new logo, which embodies the slogan “Hello World,” a day after the initiation of the new ministry.

The design’s lines and vibrant colors were inspired by the color of the Saudi flag and incorporates the Kingdom’s map.

The new slogan’s reveal coincided with the launching of the new Saudi tourist visa to visitors from all over the world, granting citizens of 49 countries access to the Kingdom, either online or upon arrival. 

It also applies members of the Schengen area visa, US visa and UK entry visa, provided travelers have used their visa to reach these countries first, using a national air carrier to reach the Kingdom where they can obtain the visa upon arrival. 

The logo reinforces the Ministry of Tourism’s aim to achieve the goals of the national tourism strategy, which includes increasing the sector’s contribution to national income by 10 percent, in addition to creating 1 million new jobs, and facilitating 100 million visits by tourists by 2030.

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Heba ismail brings saudi representation to nft ecosystem.

• Heba Ismail is highlighting ways for artists to flourish in the digital world

JEDDAH: Saudi artist Heba Ismail showcased her work at the Outer Edge Innovation Summit in Riyadh this week.

Commenting on her experience at the summit as one of the first Saudi artists to venture into the Web3 art scene, she said: “Having my paintings displayed on the event screens is a tremendous honor, offering global visibility and inspiring more Saudi and Arab artists to explore the diverse options available for sharing their art with the world.

“Through my participation with Nuqtah, the first Saudi NFT platform, I am eager to present my art on a global stage and connect with audiences in innovative ways,” she continued.

Non-fungible tokens — or NFTs — are, in this scenario, digital tokens that can be redeemed for a digital art work. Ismail is exploring their potential in the Saudi art scene.

HIGH LIGHTS

• With a professional background in dentistry, Heba Ismail found parallels between that meticulous work and her own creative process.

• Partnering with ChainVisory, a blockchain consultancy company, Ismail launched the Hebaism brand.

• It combines NFTs and original paintings, providing collectors with both digital and physical assets.

For Ismail, art has always been more than just a hobby — it’s been a lifelong calling. With a professional background in dentistry, Ismail found parallels between that meticulous work and her own creative process.

Inspired by movements including cubism, fauvism, and surrealism, Ismail’s art is a fusion of diverse influences and personal narratives “Each face represents a feeling and a vision documented on a painting. I paint poetry, and often times each piece is accompanied by a poem,” she said. “As a Saudi female, most of my paintings represent myself and my Saudi culture, which I am proud of. The characters are coded feelings, faces that tell a story — either joy, sadness, or acrimony.”

Her introduction to NFTs came in 2021, sparking a fascination with the technology and its potential. Partnering with ChainVisory, a blockchain consultancy company, Ismail launched her Hebaism brand, which combines NFTs and original paintings, providing collectors with both digital and physical assets.

As a female Saudi artist, I want to leave a mark and impact on every art platform, putting Saudi art on the map worldwide. Heba Ismail , Saudi artist

“I wanted to keep the authentic classical painting process, yet the NFT world gave me a chance to meet and discover different ways to share my art and build a name and a brand,” she said. “It’s been an enlightening journey, uncovering the futuristic art process and connecting with a vibrant community through Web3.”

Ismail hopes to inspire other artists in the region to explore new avenues for artistic expression.

“As a female Saudi artist, I want to leave a mark and impact on every art platform, putting Saudi art on the map worldwide,” she said.

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Who’s who: ahmed bin ali al-suwailem, ceo of the national center for non-profit sector.

Ahmed Al-Suwailem has been CEO of the National Center for Non-Profit Sector since 2022. He has over 20 years of experience in the public and private sectors, specializing in economics, trade, finance, and banking.

Al-Suwailem is responsible for developing the Kingdom’s non-profit sector, expanding its impact on social and economic development, and integrating government efforts in licensing, financial supervision, and coordination.

Prior to his current position, Al-Suwailem, at various times, served as CEO of the National Anti-Commercial Concealment Program at the Saudi Ministry of Commerce; as adviser to the Saudi Minister of Commerce; and as secretary general of the Riyadh Chamber.  

He has also been head of management information systems in financial planning and control at Saudi Investment Bank, and executive vice president of financial control at Gulf International Bank.

Al-Suwailem currently also serves as managing director and board member at the Riyadh International Exhibition Center and is a board member of the General Authority for Awqaf and the Associations Support Fund, a trustee of the Riyadh Economic Forum, and a member of the executive committee for remuneration and compensation at the Riyadh Chamber.

Al-Suwailem holds a master’s degree in finance from George Washington University in the US and a bachelor’s degree in accounting from King Saud University in Saudi Arabia.

He is a certified management accountant and public accountant and holds a certificate in international financial reporting standards and accreditation in exhibition and conference management from the International Association of Exhibitions and Events.

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Saudi fm prince faisal hosts arab ministerial meeting on gaza situation in riyadh.

RIYADH: Saudi foreign minister Prince Faisal bin Farhan hosted a ministerial meeting on Saturday in Riyadh with representatives from six other Arab states to discuss the situation in Gaza, Saudi Press Agency reported. 

The meeting was attended by Ayman Al-Safadi of Jordan, Egypt’s Sameh Shoukry, Secretary of the Executive Committee of the Palestine Liberation Organization Hussein Al-Sheikh, diplomatic adviser to the UAE president Anwar bin Mohammed Gargash, and Minister of State at the Qatari Ministry of Foreign Affairs, Mohammed bin Abdulaziz Al-Khulaifi.

They discussed the need to end the war on the Gaza Strip, reach an immediate and complete ceasefire, ensure the protection of civilians in accordance with international humanitarian law, and lift all restrictions that impede the entry of humanitarian aid into the enclave.

They also expressed their support for all efforts aimed at international recognition of an independent Palestinian state, something they agreed was vital for Palestinians to be able to take irreversible steps to implement the two-state solution.

The ministers stressed the need for a State of Palestine to be based on the borders of June 4, 1967, with East Jerusalem as its capital, in accordance with relevant international resolutions. 

They expressed their categorical rejection of any attempts to displace the Palestinian people from their land, and any military operation in the Palestinian city of Rafah.

The ministers warned of the continuation of illegal Israeli measures in the West Bank and occupied East Jerusalem that undermine the two-state solution, including settlement expansion, land confiscation, military operations against Palestinians, settler attacks, and besieging freedom of worship for Muslims and Christians.

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70 saudi students win medals at tech olympiad.

• Young talents from across the Kingdom shine in programming and AI
• The event also “aims to enhance the global competitiveness of this generation to help achieve the objectives of the Human Capacity Development Program, (part of) Saudi Vision 2030”

RIYADH: The National Olympiad for Programming and Artificial Intelligence (ATHKA) concluded on Saturday. The event, organized over several months by the Saudi Data and Artificial Intelligence Authority, in partnership with the King Abdulaziz and His Companions Foundation for Giftedness and Creativity (Mawhiba) and the Ministry of Education was intended to “nurture a promising generation of Saudi school students from intermediate and secondary levels, totaling about 3 million across various regions and governorates of the Kingdom, in the fields of programming and artificial intelligence,” according to the Saudi Press Agency. The SPA added that the event also “aims to enhance the global competitiveness of this generation to help achieve the objectives of the Human Capacity Development Program, (part of) Saudi Vision 2030.” Saudi Minister of Education Yousef Al-Benyan; chairman of the board of directors of the Education and Training Evaluation Commission, Dr. Khalid bin Abdullah Al-Sabti; president of SDAIA, Abdullah Al-Ghamdi; and the secretary-general of Mawhiba, Amal Al-Hazzaa, along with several officials from the fields of education and academia, a select group of AI specialists, and parents of the students, attended the event at Princess Nourah bint Abdulrahman University. Yaser Al-Onaizan, CEO of the National Center for Artificial Intelligence at SDAIA, delivered a presentation on AI and its role in developing human capabilities at the event. He noted that the human element is key to AI, and said that today’s students will become experts in new technologies faster than ever due to the ample learning and training opportunities in AI. The final round of the competition was held from April 23 to 27 in Riyadh. Five students from the secondary level and five students from the intermediate level were awarded gold medals in the Olympiad. Eleven students from the secondary level and 10 from the intermediate level received silver medals, while 19 secondary students and 20 intermediate students earned bronze. A total of 298 students competed in the final stage after qualifying from a pool of 260,000 Saudi students from across the Kingdom. The Olympiad was designed to find “outstanding school students skilled in computational thinking to analyze and solve algorithmic programming challenges,” according to the SPA. “This step would help them enter the field of AI and encourage them to develop computational thinking skills, design AI-based algorithms, and recognize these skills as essential for learning in the 21st century.” Its goals also included, the SPA reported, “harnessing young students’ intellectual abilities to solve complex problems, fostering a knowledge-based economy, promoting competitive programming, and cultivating a generation capable of excelling in international Olympiads in informatics and AI. Additionally, it aimed to build and strengthen the next generation’s skills in advanced technology, including AI-related fields.”

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Saudi deputy fm receives palestinian president.

• Abbas will participate in the special meeting of the World Economic Forum to promote global collaboration, growth, and energy for development

RIYADH: Saudi Deputy Minister of Foreign Affairs Waleed Elkhereiji received Palestinian President Mahmoud Abbas and his accompanying delegation at King Khalid International Airport, Riyadh, on Saturday.

Abbas will participate in the special meeting of the World Economic Forum to promote global collaboration, growth, and energy for development, the Saudi Press Agency reported.

Nayef bin Bandar Al-Sudairi, the Saudi ambassador to Jordan and non-resident ambassador to Palestine, and Ambassador of Palestine to the Kingdom Bassem Al-Agha were also present.

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About: Ministry of Tourism (Saudi Arabia)

The Ministry of Tourism (MoT; Arabic: وزارة السياحة, romanized: Wizārah al-Sīāḥah), before 2020 as the Saudi Commission for Tourism and National Heritage (SCTH), till 2015 as the Saudi Commission for Tourism and Antiquities (SCTA) and prior to 2008 as the Supreme Commission for Tourism (SCT), is a government ministry in Saudi Arabia that is concerned with the tourism sector of the country. Established in the year 2000 through a royal decree by King Fahd, it was transformed into a ministry in 2020.

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Saudi Arabia's oil giant boss speaks up for China, saying its massive production of solar panels and EVs helps affordability

• Saudi Aramco CEO Amin Nasser praised China for making solar panels and electric vehicles affordable.
• The West has recently stepped up criticism over China's dumping of cheap green products on the global markets.
• Saudi Arabia is fostering closer ties with China and wooing Chinese investments and business partnerships.

China's green industries have an unlikely ally in Saudi Aramco — the world's largest oil company — who praised the world's second-largest economy for making solar panels and electric vehicles affordable.

"China really helped by reducing the cost of solar energy," Amin Nasser, the CEO of state-owned Saudi Aramco, said at the World Energy Congress in Rotterdam on Monday, according to the Financial Times.

"We can see the same now in electric vehicles. Their cost is one-third to one-half the cost of other electric vehicles," Nasser added, as he called for globalization and collaboration, per the FT.

Because China has made these green products so affordable, they will help the West achieve its target of cutting carbon emissions to a net zero level by 2050, said Nasser.

The West has hit out against China's overcapacity

Nasser's comments came amid the West's criticism that China has been dumping cheap solar panels and EVs on the global markets.

Earlier this month, US Treasury Secretary Janet Yellen slammed overcapacity and overproduction in China during a visit to the East Asia nation.

"China is now simply too large for the rest of the world to absorb this enormous capacity," said Yellen. She warned China against repeating its actions over a decade ago when it dumped products like steel on the global markets, decimating industries and communities.

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Last week, German Chancellor Olaf Scholz, too, echoed Yellen's concerns during a visit to China when he called for fair competition.

Beijing has hit back against the West's accusations of dumping, framing the criticism as a tactic to limit China's economic development.

China, the world's second-largest economy, is undergoing a painful transition from its previous growth drivers of real-estate and lower-end manufacturing to the hot new sectors of EVs, solar cells, and lithium batteries.

Saudi Arabia looks to foster closer ties with China

Nasser's praises of China also came at a strategic time for Riyadh's relationship with Beijing.

Unlike the West, Saudi Arabia is cozying up to China.

In January, Faisal Alibrahim, the Saudi Arabian minister of economy and planning, told the Nikkei that his country thinks it's "very wise" to strengthen its relationship with China, among other partners.

"There are lots of opportunities for China to invest in Saudi Arabia," Alibrahim told the media outlet. "At the same time, we are prioritizing, investing all around the world, including China in terms of the opportunities there."

Saudi Arabia is trying to attract Chinese investors to pump money into its Neom megacity project on the Red Sea, which aims to drive the kingdom's economic diversification away from oil to sectors including tech and tourism.

As a key contributor to Saudi Arabia's economy, Aramco has good reasons to build closer ties with China amid the West's commitment to reduce fossil fuel consumption.

On Monday, Aramco announced it's in talks to acquire a 10% stake in China's Hengli Petrochemicals — the latest in a string of deals with Chinese refiners in less than 12 months. The deals are poised to expand Aramco's footprint in China.

In March last year, China brokered a détente between Saudi Arabia and Iran, prompting concerns over waning US influence in the Middle East.

Despite Saudi Arabia and China's developing relationship, the Chinese aren't quite present on the ground in Saudi Arabia, Jon Alterman, the director of the Middle East program at the Center for Strategic and International Studies, said in a testimony before the US-China Economic and Security Review Commission on Friday.

"It is clear to Saudis that the country needs a robust relationship with China," said Alterman. "Even if China doesn't replace the United States, Saudi Arabia sees China as an important check on the United States, and an important supplement to what the United States is willing to provide to China."

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