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California Inspiring Visitors to Travel with Super Bowl Ad, New California Trip Inspiration Guide for 2022 Planning

Following debut of new “Am I Dreaming?” commercial during Super Bowl Pregame, Visit California unveils new digital DREAM Theater, 2022 Visitor’s Guide

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SACRAMENTO, Calif. (Feb. 14, 2022) – For travelers longing for their next dream vacation, Visit California just made trip planning a whole lot easier.

Following the destination’s “ Am I Dreaming? ” commercial debut in the Super Bowl Pregame Show Sunday, Visit California unveiled two new planning resources today: an online DREAM Theater and the 2022 edition of the California Visitor’s Guide: The Best of California. “From off-the-beaten path experiences to revisiting tried-and-true favorites, California presents infinite possibilities for travelers looking to get out and explore,” said Caroline Beteta, president and CEO of Visit California. “With these two new essential tools, travelers can journey beyond daydreaming in 2022 and book their stays for the greatest of all trips, a getaway to the Golden State.” DREAM Theater Found at VisitCalifornia.com/dreaming , the DREAM Theater is an immersive portal greeting users with an idyllic California vista. From there, the experience entices users to explore California’s iconic attractions and thrilling adventures. Visitors can customize their journey by selecting key themes: Beaches, Culinary, Family Attractions, Outdoors and Arts & Culture. Within each category, users will discover places to visit, build itineraries, plan road trips and uncover fun facts about California. With scrolling imagery of the state’s unique landscapes as the backdrop, the DREAM Theater envelops the user in an engaging digital experience that incorporates video, photography, podcasts and motion design, bringing the dreamy destination to life. 2022 California Visitor’s Guide: The Best of California Featuring chef, author and entrepreneur Ayesha Curry on its cover, the 2022 California Visitor’s Guide: The Best of California is the ultimate resource for anyone looking to explore the Golden State. California’s most iconic destinations and attractions are included in the 196-page guide in ways certain to surprise readers. Throughout the free publication, insiders share their favorite neighborhoods, hotels, restaurants, festivals, boutiques, parks and more; for example:

• In “Exploring California’s Cities,” a team of experts and locals identify a collection of memorable but lesser-known things to do in San Diego, Orange County, Los Angeles and San Francisco.
• “Kid-Friendly Hidden Gems,” features familiar theme parks – including Disneyland Resort, Universal Studios Hollywood and LEGOLAND California – and directs travelers to occasionally overlooked areas within each.
• Abundance and variety are also on display in the cover story, which features an exclusive interview with Curry where she offers personalized advice on how best to explore the Golden State, including road trip suggestions, culinary advice and how her California “dream day” would unfold.

“I think what’s beautiful about California is that it’s just a melting pot of so many cultures and people and interests,” Curry said. “I just love that you can find everything here.” As always, the California Visitor’s Guide: The Best of California includes detailed information about the state’s 12 travel regions, including maps, listings and scores of travel tips from passionate locals. The 500,000-circulation guide launches today and is available at California Welcome Centers, regional tourist offices and other locations statewide, as well as online at visitcalifornia.com/travel-guides . About “Am I Dreaming?” Visit California’s newest spot, “Am I Dreaming?” takes viewers on a whimsical, star-studded ride through the Golden State’s vast attractions and offerings.  Set to Queen mega-hit “Don’t Stop Me Now,” the journey depicts the endless possibility of adventure, exploration and good times to be had in California. The spot debuted during Super Bowl Pregame, kicking off a three-month campaign. View the ad at YouTube.com/VisitCalifornia . ABOUT VISIT CALIFORNIA Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to visitcalifornia.com . For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com . Media Contacts: Kristen Bonilla, [email protected] Michael Wojtowicz, [email protected]

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Visit California Takes Viewers Through a Star-Studded Joyride Ahead of the Super Bowl

By Kyle O'Brien   on Feb. 9, 2022 - 1:16 PM

California is a huge state with tons to offer visitors, and a new campaign that will run before the Super Bowl showcases the varied scenery and destinations in the Golden State, from the beaches to the mountains and everything in-between.

Considering the Super Bowl takes place this year at SoFi Stadium in Los Angeles, the state decided to put together a star-studded commercial, taking viewers on a whimsical joyride in a pregame ad on NBC.

The ad was made in partnership with the tourism organization’s agency of record The Shipyard and Superprime Films and directed by Rodrigo Valdes . “Am I Dreaming?” features a woman soaring through California’s most scenic areas, from San Diego and Hollywood to the redwoods of Santa Cruz and Yosemite National Park. “Alice” encounters a few stars along her dreamscape journey, including Mario Lopez , who takes her on a ride in a convertible, San Francisco Giants player Brandon Crawford , who catches her high above the Golden Gate Bridge, and Anthony Anderson , who welcomes her to the state.

Visit California ‘Am I Dreaming’ :60 from The Shipyard on Vimeo .

The spot is set to the Queen song “Don’t Stop Me Now.”

Visit California is investing more than $22.1 million in the campaign, and it will mark the state’s first time advertising alongside the big game, kicking off a two-month run that will include other high-profile programming such as the Winter Olympics.

“California is open for business, and we welcome everyone who wants to live out their dreams,” said Visit California president and CEO Caroline Beteta in a statement. “Tourism plays a critical role in California’s economic vitality. Inspiring Americans to plan a visit in 2022 is paramount to the Golden State’s comeback—and there’s no bigger stage for this message than the Super Bowl.

The inspiration behind the commercial comes from the heart of California’s “Dream Big” tagline, as a destination filled with possibility.

“Dreaming big is what California is all about,” Shipyard executive creative director Kerry Krasts said in a statement. “We aimed to bring a rip-roaring, joyride of a flying dream to life—taking viewers on an imaginative journey through the state’s abundance of stunning landscapes that are the star of the show.”

Agency – The Shipyard

Chief Creative Officer – Dave Sonderman

Executive Creative Director –  Kerry Krasts

Associate Creative Director –  Kevin Lukens

Executive Producer –  Liz Ross

Art Director –  Monica Klasa

Copywriter –  Greg Oreskovich

Production Company –  SuperPrime

Executive Producer: Charlotte Woodhead

Director – Rodrigo Valdes

Production Company Producer – Michele Abbott

Editorial Company – Cut & Run

Editorial Company producer – Brian Mulvey

Editor – Ben Campbell

Music Director – Hitlist Music  

Music Producer – Christy Van House

Post Production Company – House of Parliament

Post Production Company producer – Bethany Phillips

Audio Company – Barking Owl  

CG Artists – Tom Graham and Phillip Ineno

California Inspiring Visitors to Travel with Super Bowl Ad, New California Trip Inspiration Guide for 2022 Planning

SACRAMENTO, Calif. , Feb. 14, 2022 /PRNewswire/ -- For travelers longing for their next dream vacation, Visit California just made trip planning a whole lot easier.

Following the destination's "Am I Dreaming? " commercial debut in the Super Bowl Pregame Show Sunday, Visit California unveiled two new planning resources today: an online DREAM Theater and the 2022 edition of the California Visitor's Guide: The Best of California .

"From off-the-beaten path experiences to revisiting tried-and-true favorites, California presents infinite possibilities for travelers looking to get out and explore," said Caroline Beteta , president and CEO of Visit California. "With these two new essential tools, travelers can journey beyond daydreaming in 2022 and book their stays for the greatest of all trips, a getaway to the Golden State."

DREAM Theater

Found at VisitCalifornia.com/dreaming , the DREAM Theater is an immersive portal greeting users with an idyllic California vista. From there, the experience entices users to explore California's iconic attractions and thrilling adventures.

Visitors can customize their journey by selecting key themes: Beaches, Culinary, Family Attractions, Outdoors and Arts & Culture. Within each category, users will discover places to visit, build itineraries, plan road trips and uncover fun facts about California . With scrolling imagery of the state's unique landscapes as the backdrop, the DREAM Theater envelops the user in an engaging digital experience that incorporates video, photography, podcasts and motion design, bringing the dreamy destination to life.

2022 California Visitor's Guide: The Best of California

Featuring chef, author and entrepreneur Ayesha Curry on its cover, the 2022 California Visitor's Guide: The Best of California is the ultimate resource for anyone looking to explore the Golden State. California's most iconic destinations and attractions are included in the 196-page guide in ways certain to surprise readers.

Throughout the free publication, insiders share their favorite neighborhoods, hotels, restaurants, festivals, boutiques, parks and more; for example: 

• In "Exploring California's Cities," a team of experts and locals identify a collection of memorable but lesser-known things to do in San Diego , Orange County , Los Angeles and San Francisco .
• "Kid-Friendly Hidden Gems," features familiar theme parks—including Disneyland Resort, Universal Studios Hollywood and LEGOLAND California—and directs travelers to occasionally overlooked areas within each. 
• Abundance and variety are also on display in the cover story, which features an exclusive interview with Curry where she offers personalized advice on how best to explore the Golden State, including road trip suggestions, culinary advice and how her California "dream day" would unfold.

"I think what's beautiful about California is that it's just a melting pot of so many cultures and people and interests," Curry said. "I just love that you can find everything here."

As always, the California Visitor's Guide: The Best of California includes detailed information about the state's 12 travel regions, including maps, listings and scores of travel tips from passionate locals. The 500,000-circulation guide launches today and is available at California Welcome Centers, regional tourist offices and other locations statewide, as well as online at visitcalifornia.com/travel-guides .

About "Am I Dreaming?"

Visit California's newest spot, "Am I Dreaming?" takes viewers on a whimsical, star-studded ride through the Golden State's vast attractions and offerings.  Set to Queen mega-hit "Don't Stop Me Now," the journey depicts the endless possibility of adventure, exploration and good times to be had in California . The spot debuted during Super Bowl Pregame, kicking off a three-month campaign. View the ad at YouTube.com/VisitCalifornia.

ABOUT VISIT CALIFORNIA

Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state's travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to   visitcalifornia.com . For story ideas, media information, downloadable images, video and more, go to   media.visitcalifornia.com .

SOURCE Visit California

Take a Whimsical Ride Through California’s Iconic Landscape Ahead of Super Bowl Sunday

Leading into Super Bowl LVI at SoFi Stadium in Los Angeles, Visit California will premiere an all-new, star-studded commercial taking viewers on a whimsical ride through the Golden State’s vast attractions and offerings Feb. 13th, during the Super Bowl LVI pre-game programming on NBC. 

To showcase the importance of driving tourism and economic recovery back to the state, Visit California is investing more than $22.1 million in the campaign. This will mark the state’s first time advertising alongside the big game, kicking off a two-month run that will include other high-profile programming such as the Winter Olympics. 

“California is open for business, and we welcome everyone who wants to live out their dreams,” said Visit California president and CEO Caroline Beteta. “Tourism plays a critical role in California’s economic vitality. Inspiring Americans to plan a visit in 2022 is paramount to the Golden State’s comeback – and there’s no bigger stage for this message than the Super Bowl.

“The campaign embodies the California dreamer attitude, playing out against scenic backdrops, and fueled by high-wattage talent and an iconic soundtrack to enthral visitors and residents alike.”

Visit California partnered with its agency of record The Shipyard and Superprime Films to produce the spot, “Am I Dreaming?” Directed by Rodrigo Valdes, the commercial features a protagonist soaring through an utterly wondrous California dreamscape, highlighting recognisable destinations such as the Hollywood Sign, Coronado Bridge in San Diego, the redwood trees of Santa Cruz, Yosemite National Park and more. Set to Queen mega-hit ‘Don’t Stop Me Now,’ the journey depicts the endless possibility of adventure, exploration and good times to be had in California.

No California dream is complete without celebrity cameos – and this one features Anthony Anderson, Mario Lopez and San Francisco Giant Brandon Crawford, all of whom are California natives. 

“Dreaming big is what California is all about,” Shipyard executive creative director Kerry Krasts said. “We aimed to bring a rip-roaring, joyride of a flying dream to life – taking viewers on an imaginative journey through the state’s abundance of stunning landscapes that are the star of the show.”

The inspiration behind the commercial comes from the heart of California's ‘Dream Big’ tagline, as a destination filled with possibility. The abundance of landscapes co-mingled with famously easy-going, open-minded attitudes and creative thinkers and doers, make California an “if you can dream it, you can do it” destination.

For more information on the commercial and travelling in California, go to VisitCalifornia.com.

Commercial Song

All you want to know about the latest commercials playing on TV and the songs they contain. Actors, places and offers are also here, so stay tuned.

Visit California Am I Dreaming? Super Bowl Commercial Song – Feat. Woman in Convertible with Mario Lopez

by Chupa Cabra · 10th February 2022

Visit California shows viewers some of California’s most scenic areas in its latest commercial, titled “Am I Dreaming?”.

Created by The Shipyard/Sacramento and directed by Rodrigo Valdes, the spot features a woman who embarks on an adventurous journey across the sunshine state after a grizzly bear tells her to run. She arrives to some famous destinations such as the Hollywood Sign, Coronado Bridge in San Diego, the redwood trees of Santa Cruz, Yosemite National Park and enjoys a ride in a convertible driven by Saved by the Bell actor Mario Lopez.

Serving as soundtrack is Queen’s iconic single Don’t Stop Me Now . Included on the band’s 1978 album “Jazz”, the song is available for purchase on Amazon for $1.29.

“California is open for business, and we welcome everyone who wants to live out their dreams,” said Visit California President and CEO Caroline Beteta.

Tags: Visit California Song VisitCalifornia Mario Lopez

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Super Bowl 2024

2024 super bowl commercials recap: the best, the weird, and the star-studded, a recap of all the biggest commercials of the night and the celebrity cameos, by alanna quillen • published february 12, 2024 • updated on february 12, 2024 at 5:21 pm.

The Super Bowl is not only a big night for football but also for commercials.

Companies spent, on average, $7 million for every 30 seconds of advertisement space. That means tens of millions of dollars for just two minutes of ad time Sunday night.

The Super Bowl no doubt gets more eyeballs than any awards show and the commercials were filled with all the same things you’d see from the Hollywood red carpet – celebrity cameos, a surprise from Texas’ own Beyonce, and lots of laughs. The star-studded night included commercials featuring Christopher Walken, Ben Affleck , Beyoncé , Quinta Brunson, Jenna Ortega, Kate McKinnon and Jennifer Aniston.

Here’s some of the Super Bowl 2024 ads getting the most buzz for its star-power and humor:

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BEYONCE BREAKS THE INTERNET

Verizon’s ad with Queen Bey herself resulted in a surprise reveal of a new album and new music, which dropped moments after the commercial aired. "Act II" will be released on March 29, Beyoncé announced in a teaser video about the album  posted to her Instagram account .

GENIE IN A BOTTLE

DFW’s own Post Malone and Peyton Manning are part of the wishes granted by a genie in a Bud Light bottle.

TALKIN’ LIKE WALKEN

Halftime performer Usher and Christopher Walken team up in this ad for BMW’s next generation of cars – where everybody is talkin’ like Walken.

THE ‘DUNKINGS’

Ben Affleck crashed wifey Jennifer Lopez' ad for Dunkin Donuts, after she did the same thing to him last year. The commercial features a cameo by Ben's bestie, Matt Damon and fellow-Boston celebrity Tom Brady.

LIKE A GOOD NEIGHBAAA

Arnold Schwarzenegger links up with State Farm to star in his best action film role in decades.

THAT HOME INTERNET FEELING

T-Mobile brought back the stars of NBC's Scrubs, Zach Braff and Donald Faison, to help welcome Jason Momoa to the neighborhood. The trio re-enacted an entire scene from the movie Flashdance, as that movie’s star, Jennifer Beals, watches them in judgment.

DON’T FORGET UBER EATS

NBC’s Friends stars Jennifer Aniston and David Schwimmer reunite for an ad about Uber Eats – with Aniston forgetting about her 10 years working with Schwimmer but not forgetting about her Uber Eats orders. Includes guest appearances from the Beckhams and Usher once again.

HOLD MY OIKOS

Actor and comedian Martin Lawrence teams up with former NFL tight end and current sports commentator Shannon Sharpe in Oikos’ 30-second Super Bowl commercial.

E-TRADE PICKLEBABIES

Trash-talking babies take center stage in E-Trade’s Super Bowl commercial.

MICHAEL CERAVE

This ad, featuring actor Michael Cera, was bizarre but still deserved a good chuckle with a last name that was too easy for the company not to take advantage of.

PERFECT 10: KIA

Kia pulled at the heartstrings in this commercial about the relationship between a young girl and grandfather.

Expert Weights In

Dr. Rama Yelkur, College of Business Dean and marketing professor at Texas Woman's University, is probably one of the few who took breaks during the actual football game because her job involves watching all of the commercials.

She's a nationally recognized expert on Super Bowl ads. For nearly 25 years, Yelkur has hosted a research panel to study the ins and outs of every commercial for every single Super Bowl game. Her work has garnered so much attention that she has landed phone calls from big brands like Kimberly-Clark, Disney, and the NFL for her insight.

Sunday night, her team of students and staff conducted another real-time analysis.

She told NBC 5 in a post-game interview that the night's winning ingredient was nostalgia.

"Nostalgia was a theme this year. They brought back celebrities from decades ago and intermingled them with others,” she said. "I think that they have improved from the last couple of years. I was thinking over time, what's happening to the commercials? I think that there were some memorable ones. In spite of having a lot of celebrities, we were made to laugh and have a good time and we were entertained today. So they did a good job."

The game going into overtime also meant there was probably some heated competition between companies to re-run some commercials during those crucial moments.

Yelkur said the losers of the night could be the ones that caused a little controversy, including some religious and political ads that could feel a little out of place for such a night of football entertainment. The commercial below, paid for by the group He Gets Us, is among those getting the most reactions among the masses .

Yelkur added some commercials went unnoticed because they just didn't have the entertainment, humor, or celebrity cameos present.

Temu’s ‘Shop Like A Billionaire’ ad – which replayed three times possibly due to the overtime – has gained attention for making the ‘worst commercial’ lists on the internet.

Some new companies Yelkur says advertised during the Super Bowl for the first time ever include Nerds candy, Drumstick ice cream, the Popeyes chicken chain, and the social media app Snapchat. Apartments.com is another big spender and newcomer to the Super Bowl ad realm, which paid for three spots this year.

Some of the regulars we did not see on TV this weekend are the big three automakers whose workers went on strike last year.

"And there's no particular reason they're staying out. Maybe that's their advertising budget this year. It could be related to the sentiment of the company and the people,” Yelkur said. "How the optics would look if they spent $7 million or $14 million on a Super Bowl commercial.”

For a full recap of some other commercials and Super Bowl moments you may have missed, click here .

This article tagged under:

Watch the Best and Worst Super Bowl LVIII Ads

H ype is high for the NFL’s Super Bowl LVIII , featuring the Kansas City Chiefs and San Francisco 49ers on Feb. 11 in Las Vegas. The big game also showcases America’s most expensive commercials expected to reach millions of eyeballs.

It helps that Chiefs player Travis Kelce’s girlfriend, TIME Person of the Year Taylor Swift, has brought an economic boost and new fan base to the already lucrative franchise. Fans can expect to shell out more than $12,000 on average for a ticket to this year’s Super Bowl, but advertisers are pulling out even greater bucks, with a 30-second ad during the game costing $7 million. The cost was the same last year, but is double the price it was in 2012, according to Statista .

With 115 million viewers watching the big game last year and even more expected this time around, advertisers are putting their best foot forward.

Here is our best and worst round-up of the Super Bowl LVIII ads.

Most heartwarming: Cetaphil on the ‘Taylor Swift effect’

Skincare brand Cetaphil released an ad highlighting how Swifities’ interest in football has brought daughters and dads together. While the commercial does not explicitly mention Taylor Swift, the teen wears colorful friendship bracelets that fans trade at the artist’s concerts. Eventually, the young girl accepts the number 13 jersey her father offers to her—13 is Swift’s favorite number—and sits down with him to watch the NFL game on the couch, having previously been tucked away in her room.

At the end viewers see the girl give her father a gift of her own, a bracelet that reads “Dad, I love [you].”

Most star-studded: Jennifer Aniston, David Schwimmer, the Beckhams, and Usher for Uber Eats

Food delivery service Uber Eats brought in strong talent for their commercial on the theme of forgetfulness. The ad starts with Jennifer Aniston receiving a bag of groceries from an assistant on set. “You know what they say, in order to remember something, you have to forget something else,” she says.

The forgotten thing in question ends up being her Friends co-star and colleague of ten years, David Schwimmer, who tries and fails to greet his old friend. But Ross and Rachel aren’t the only power couple to feature in the ad.

David and Victoria Beckham also appear. Their son Brooklyn Beckham recently launched a pop-up restaurant with the company in London.

As if there weren’t enough celebrity cameos, Rapper Jelly Roll can’t remember his own face tattoos and the ad ends with Usher—who is due to perform during Sunday’s halftime show—saying, “I hope I get to play a half-time show some day, man.”

The campaign concludes with the message: “Whatever you forget, remember, Uber Eats gets anything.”

In a Super Bowl ad teaser, released before the full commercial, the Beckhams poked fun at a viral scene from David’s Netflix documentary , where Victoria said their families were “very working class” before her husband told her to “be honest” about which car her dad drove her to school in—a Rolls Royce.

Victoria, wearing a shirt that read “My Dad Had a Rolls Royce,” said they were starring in a “little” commercial. David told her to “be honest” that it’s for the Super Bowl, although the British couple pretended to get confused whether it’s for baseball or hockey.

Social media users in comments on Instagram loved the teaser, calling it hilarious.

Most self-deprecating: Ben Affleck for Dunkin’ Donuts

Ben Affleck poked fun at himself being called bored at the 2023 Grammys for the Dunkin’ Donuts Super Bowl ad. His wife Jennifer Lopez shared the clip to her Instagram account with a single donut emoji.

The ad follows Affleck as he tries to appear less bored by launching a music career to keep up with his wife. "He's bored? No. He's studying, always watching. I can do that. How hard can it be?" he asks while sipping Dunkin’ coffee. He even coins his own rival nickname BLo, before acknowledging it’s bad.

The actor meets up with influencer Charli D’Amelio, who is unfamiliar with who Affleck is, but does know of Lopez. 

Following a montage of his efforts to become a musical sensation, the ad ends with Affleck placing a donut necklace on and saying: “They tell you you’re no good. You're a goofy, middle-aged, clumsy white guy with no rhythm and you can't sing on key, you're not coordinated. That means I can't be a pop star? Underestimate Boston, mmm, at your peril.”

Most cross-generational: Christopher Walken, Usher, and Ashley Park for BMW.

In their 60-second Super Bowl commercial titled “Talkin’ Like Walken,” BMW invites stars such as Usher and Emily in Paris actress Ashley Park to do their best impression of Christopher Walken’s distinct voice. Walken grows tired of the impressions from his hotel valet, tailor, makeup artist, and barista before he encounters this year’s half-time show performer Usher.

“Don’t you got somewhere to be?” Walken asks Usher, who nods to one of his biggest hits of the same name when he answers, "Yeah.” Walken then drives off, dismissing imitations in life and the automobile industry. 

Most bizarre: Knuckles, Drew Barrymore, and others for Paramount+ 

A commercial for Paramount+ features a range of stars, including Miami Dolphins quarterback Tua Tagovailoa, Patrick Stewart, Drew Barrymore, Dora, and even Knuckles (Idris Elba) from Sonic the Hedgehog .

Onlookers are hoping to reach the top of a mountain, prompting Tagovailoa to say that he could do so if he were a football. But in the absence of the actual ball, Stewart decides to throw Arnold, the lead character from the ‘90s television series Hey Arnold! who happens to have a football-shaped head, up the mountain. American rock band Creed then performs, and Stewart sings along, as everyone then watches Arnold fall short of reaching the top of the mountain. 

“A mountain of entertainment,” the ad says at the end, referencing the streaming service.

Most random: Jason Momoa, Zach Braff,and Donald Faison for T-Mobile

T-Mobile has returned with its eleventh Super Bowl ad featuring former Scrubs co-stars Zach Braff and  Donald Faison. The 60-second clip shows the comedic duo knocking on Marvel star Jason Momoa’s front door for a party that is canceled due to internet cable issues. The three men launch into a musical number about T-Mobile’s Wi-Fi services, which sees Momoa do a backflip and stand beneath pouring water. 

Actor Jennifer Beals also makes a guest appearance to tell Momoa, “Do it again with your shirt off,” before telling Braff and Faison not to take theirs off.

Most meme-able: Cardi B for NYX

NYX teased their Super Bowl ad, which riffs on Cardi B’s viral “That’s Suspicious” moment that became a popular TikTok sound. The makeup brand premiered a 15-second clip where Cardi B tries on their new shade of Duck Plump lip gloss.

The rapper says, “NYX Duck Plump? That’s suspicious. That’s weird. Freaky.” A full 30-second commercial will address the traditionally male-dominated football industry with a team of other powerful women.

Most laid back: Jeremy Renner for Silk 

In one of the more toned down Super Bowl 2024 ads, Jeremy Renner’s day is transformed by Silk, a plant based milk. The actor launches ingredients across his kitchen as he makes a strawberry smoothie and pancakes while singing James Brown’s “I Got You (I Feel Good).” The actor launches a wooden spoon at a carton of Silk Almond that pours into his surprised daughter's cereal.

Most Adventurous: Glenn Close and Tina Fey for Booking.com 

The Super Bowl 2024 commercial from Booking.com opens with comedy legend Tina Fey reclining in an outdoor chair on holiday and scrolling a myriad of choices on the travel app. “With so many choices on Booking.com, there are so many Tinas I could be,” she says. The ad then launches into Jane Krakowski and Jack McBrayer portraying body doubles Fey has hired to play her alter egos Splurgy Tina and Rustic Tina.

Glenn Close also makes a cameo as Wild Tina, before she takes off her wig and steals one of Fey’s lines. 

Most Borrowed: Snoop Dogg, Martha Stewart, and Willie Nelson for BIC

In a campaign branded “Most Borrowed” Snoop Dogg and Martha Stewart—who have long worked together on cooking shows and other commercials—are joined by American country music star Willie Nelson in BIC’s pre-Super Bowl ad. Nelson is on a video call with Snoop and Stewart praising BIC’s EZ reach lighter, which he has borrowed or stolen from the rapper to use in hard to reach places. The ad concludes with Snoop shouting, “I want my big EZ reach lighter back.” 

Funniest: Kate McKinnon for Hellmann’s

In a Hellmann’s mayonnaise ad, actor and comedian Kate McKinnon, former Saturday Night Live ( SNL ) cast member and recent star of the Barbie movie , makes her cat famous after the feline meows—which sounds like mayo—inspiring McKinnon to make a meal with her leftovers.

The cat goes viral, inspiring mayhem in a supermarket and a media frenzy. In one scene, the animal appears on the red carpet with former SNL comedian Pete Davidson in a dig at his revolving dating life, while in another clip, McKinnon struggles to hold jars and the creature during a photo shoot.

The cat bears a resemblance to Swift’s feline that the pop star wore on her shoulders in her TIME 2023 Person of the Year cover shoot—a pose Swifties tried to recreate with difficulty.

Most nostalgic: Vince Vaughn and Tom Brady for BetMGM 

Gambling website BetMGM released its ad with actor Vince Vaughn poking fun at Tom Brady, seven-time Super Bowl champion who spent 20 seasons as quarterback for the New England Patriots . In the commercial, Vaughn says online betting is for everyone "but Tom Brady,” saying that “the truth is you’ve won too much Tommy, let others have their turn.”

Most star-studded: Suits cast for e.l.f.

Cast members of the TV show Suits , which experienced a resurgence this past year to become the most streamed show of 2023, have reunited for an e.l.f. cosmetics ad . In a teaser, members of the cast and other celebrities receive fake notices for “jury beauty” that say “you’ve been summoned”—except for one that quips “You’ve been e.l.f.ing served.”

The ad doesn’t feature former cast member Meghan Markle , who married Prince Harry in 2018.

Most global: Lionel Messi for Michelob Ultra 

Argentine soccer superstar Lionel Messi, who now plays for American club FC Miami, will star in a Michelob Ultra beer commercial. In a teaser for the ad titled “GOAT (Greatest of All Time) v. Dog,” Messi dribbles a soccer ball past a dog on a beach, ending with the words “game on.”

Quirkiest: Kris Jenner for OREO 

In a teaser for an OREO ad, Kris Jenner, matriarch of the Kardashian clan, recreated her daughter Khloé Kardashian’s viral technique to stack cookies in a jar . Jenner then twists an OREO to reveal cream on only one side—a debate around for as long as the cookie itself—and says she better go warn the kids. “It all starts with a twist,” the ad says.

Most underrated: Eric André for Drumstick

The ice-cream maker’s first Super Bowl ad features comedian Eric André going through airport security with a bag full of NESTLÉ’s Drumstick, prompting the security officer to “confiscate” one treat by eating it.

Most mysterious: Addison Rae for NERDS

TikTok influencer Addison Rae joins NERDS candy to give dance instructions to an unidentified student in their ad. The teaser leaves the audience hanging with the question “Who is Addison coaching?” 

Most cinematic: M&M’S 

Candy maker M&M’S released a mock cinematic trailer advertising its Peanut Butter M&M’S as the “ring of comfort” for “Almost Champions”—who didn’t win the Super Bowl and get a champion ring—with one scene reminiscent of Peter Jackson’s movie adaptions of J.R.R. Tolkien’s Lord of the Rings trilogy.

Most confusing: Bud Light 

Bud Light, which in recent years faced a boycott for its advertising featuring trans influencer Dylan Mulvaney, released a heartwarming Super Bowl ad last year depicting actor Miles Teller and his wife, Keleigh Sperry, dancing to phone hold music.

The beer producer released a teaser for its 2024 ad. The clip starts by showing an unrecognizable man with a Bud Light shirt, sunglasses and facial hair, before flashing to a stunned fan wearing a Denver Broncos jersey who exclaims “Are you?” before the video cuts.

Most straightforward: Chris Pratt for Pringles 

Actor Chris Pratt makes an appearance in Pringles’ ad teaser titled “Uncanny” with a mustache mimicking the signature facial hair of the cartoon figure on the chips’ can, ending in a staring competition. 

Most traditional: Budweiser 

The massive work horses that have become synonymous with Budweiser beer advertising will feature prominently this year after complaints that the company’s Super Bowl ad last year only featured a brief cameo of the creatures.

Most dramatic: Jenna Ortega for Doritos 

Doritos got Jenna Ortega, star of Netflix’s Wednesday , on board to act distraught by a clean sweep of the chip producers’ latest product Dinamita in a grocery store, in a teaser of the company’s ad.

Chillest: Coors Light 

Coors Light invites viewers to book a ride on the “chill train,” showing a can of its beer on train tracks in snow-covered mountains as a locomotive roars toward the camera. 

Classiest: Volkswagen 

The car maker is celebrating its 75th anniversary in the U.S. this year and released an ad paying homage to the arrival of its iconic Volkswagen Bug, called “An American Love Story.”

Most ironic: Arnold Schwarzenegger for State Farm

Former California Governor Arnold Schwarzenegger will feature in an ad for insurance company State Farm. In a cinematic-style teaser, the actor stars as an action hero “Agent State Farm,” in a play on the company’s slogan of being a good neighbor. The ad is ironic given that State Farm announced last year that it would stop accepting new applications for business, property, and casualty insurance in California, citing high costs in a state devastated by wildfires.

Grungiest: Kawasaki

Kawasaki is advertising its new off-roading vehicle RIDGE in a spot where the vehicle causes men and even animals to grow mullets, with the tagline “business in the front, party in the back.” 

Most fantastical: Aubrey Plaza for Mountain Dew

White Lotus actor Aubrey Plaza is starring in a Mountain Dew ad where she rides atop a dragon who keeps interrupting her, breathing fire, until she says in her trademark deadpan tone, “You’re a terrible scene partner.” 

Most athletic: Miller Lite

Beer producer Miller Lite boasts in its Super Bowl teaser that it’s “literally running 1,000 ads” for the big game in a clip that shows people pretending to run a race wearing Miller Lite paraphernalia or with the brand name and logo painted on their chests. 

The company’s marketing campaign is calling on customers to sign up online, starting Feb. 1, to spot a Miller Lite ad during commercial breaks on game day. The first 1,000 eligible fans will get $100, a Big Game Ad Kit and a Miller Game Time jersey, the company said. Others who spot an ad or jersey on the big day can also scan a QR code and potentially win part of $170,000 worth of beer money and rewards the company is doling out.

Most commercially savvy: Doordash

Doordash is playing up its status as a delivery service giant by introducing an online competition for a chance to win all other items being advertised in a dramatic teaser trailer.

Cleanest: J.J. Watt for Dawn Dish Soap

Former NFL player J.J. Watt teamed up with Dawn Dish Soap to promote the company’s deals to give away $1 million worth of Dawn Platinum and fly a fan and up to nine friends to a “wash party” in Scottsdale, Arizona, where they will watch the Super Bowl and Watt will do their dishes.

Throwback: Kevin Hart for DraftKings

Fantasy sports and betting site DraftKings unveiled its ad featuring comedian Kevin Hart acting out a twist on former Dallas Cowboys’ coach Jimmy Johnson’s famous post-game speech from 1992 when he proclaimed “How bout them Cowboys?” The ad ends with the tagline “The Crown is Yours.” 

Goofiest: Mr. T for Skechers

In an ad for shoemaker Skechers, former NFL player Tony Romo acknowledges that people misspell the brand name with a “T” in it before actor Mr. T appears to dispute him by wearing different models of the slip-on sneakers. 

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Write to Armani Syed at [email protected]

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Super Bowl commercials always generate a lot of buzz around the Big Game. Our Super Bowl Ad Center is the one-stop shop where you can find every single ad that aired on NBCU during this year’s showdown. This page displays Super Bowl ad creatives in chronological order and includes topline performance data and insights into creative effectiveness, such as Likeability and emotional resonance. Look to this page for the play-by-play of ads that aired leading up to the Super Bowl and also during the Big Game. Simply click the ad to drill into detailed performance metrics.

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News / california inspiring visitors to travel with super bowl ad, new california trip inspiration guide for 2022 planning.

Following debut of new "Am I Dreaming?" commercial during Super Bowl Pregame, Visit California unveils new digital DREAM Theater, 2022 Visitor's Guide

For tourists longing for their next dream vacation, Visit California just made trip planning a whole lot easier.

Following the destination's " Am I Dreaming? " commercial debut in the Super Bowl Pregame Show Sunday, Visit California unveiled two new planning resources today: an online DREAM Theater and the 2022 edition of the California Visitor's Guide: The Best of California .

" From off-the-beaten path experiences to revisiting tried-and-true favorites, California presents infinite possibilities for tourists looking to get out and explore, " said Caroline Beteta, president and CEO of Visit California. " With these two new essential tools, tourists can journey beyond daydreaming in 2022 and book their stays for the greatest of all trips, a getaway to the Golden State. "

DREAM Theater

Found at VisitCalifornia.com/dreaming , the DREAM Theater is an immersive portal greeting users with an idyllic California vista. From there, the experience entices users to explore California's iconic attractions and thrilling adventures.

Visitors can customize their journey by selecting key themes: Beaches, Culinary, Family Attractions, Outdoors and Arts & Culture. Within each category, users will discover places to visit, build itineraries, plan road trips and uncover fun facts about California. With scrolling imagery of the state's unique landscapes as the backdrop, the DREAM Theater envelops the user in an engaging digital experience that incorporates video, photography, podcasts and motion design, bringing the dreamy destination to life.

2022 California Visitor's Guide: The Best of California

Featuring chef, author and entrepreneur Ayesha Curry on its cover, the 2022 California Visitor's Guide: The Best of California is the ultimate resource for anyone looking to explore the Golden State. California's most iconic destinations and attractions are included in the 196-page guide in ways certain to surprise readers.

Throughout the free publication, insiders share their favorite neighborhoods, hotels, restaurants, festivals, boutiques, parks and more; for example: 

• In "Exploring California's Cities," a team of experts and locals identify a collection of memorable but lesser-known things to do in San Diego, Orange County, Los Angeles and San Francisco.
• "Kid-Friendly Hidden Gems," features familiar theme parks—including Disneyland Resort, Universal Studios Hollywood and LEGOLAND California—and directs tourists to occasionally overlooked areas within each. 
• Abundance and variety are also on display in the cover story, which features an exclusive interview with Curry where she offers personalized advice on how best to explore the Golden State, including road trip suggestions, culinary advice and how her California "dream day" would unfold.

" I think what's beautiful about California is that it's just a melting pot of so many cultures and people and interests, " Curry said. "I just love that you can find everything here. "

As always, the California Visitor's Guide: The Best of California includes detailed information about the state's 12 travel regions, including maps, listings and scores of travel tips from passionate locals. The 500,000-circulation guide launches today and is available at California Welcome Centers, regional tourist offices and other locations statewide, as well as online at visitcalifornia.com/travel-guides .

About "Am I Dreaming?"

Visit California's newest spot, "Am I Dreaming?" takes viewers on a whimsical, star-studded ride through the Golden State's vast attractions and offerings.  Set to Queen mega-hit "Don't Stop Me Now," the journey depicts the endless possibility of adventure, exploration and good times to be had in California. The spot debuted during Super Bowl Pregame, kicking off a three-month campaign. View the ad below:

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FOX sets Super Bowl advertisement cost for 2025 before NFL season begins

Fox will have exclusive rights to the super bowl in new orleans in 2025 with the price being set for how much they'd want per advert..

FOX Sports are asking for at least $7 million per 30-second ad ahead of the 2025 Super Bowl. FOX will have exclusive rights to cover the Super Bowl as they had two years ago in the 2022 season, when the Kansas City Chiefs defeated the Philadelphia Eagles in Arizona.

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Super Bowl LIX will take place on Feb. 9, 2025 at the Superdome in New Orleans, with all the ads likely to be sold long before.

In last year's game, the ads had sold out by November, while more slots were sold during the game after it had gone into overtime - which happened for just the second time in its history.

It has been reported that around 124 million had tuned into the Super Bowl in 2024.

While we do not yet know which teams will play in the Super Bowl, one recognizable voice is almost certain to be heard. Tom Brady is set to join the FOX Sports team as a commentator and analyst, with him expected to be on the team to call the Super Bowl.

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FOX sets Super Bowl advertisement cost for 2025 before NFL season begins

F OX Sports are asking for at least $7 million per 30-second ad ahead of the 2025 Super Bowl. FOX will have exclusive rights to cover the Super Bowl as they had two years ago in the 2022 season, when the Kansas City Chiefs defeated the Philadelphia Eagles in Arizona.

Variety has revealed that FOX will ask for $7 million per ad, which is believed to be around what CBS had charged at the Super Bowl in February this year. The Super Bowl remains by far the nation's most-watched television program every single year, in a rare TV event where viewers tune in with plans to watch the one-off commercials.

The ads regularly feature surprise celebrity guests in comedic performances, while some production companies use the time to promote their latest films being released - including Ryan Reynolds ' latest Deadpool film seeing its trailer released for the first time in this year's Super Bowl.

Super Bowl commercials bring huge business for the networks, with Fox making some $600 million from ads alone after airing the 2022 championship game.

Super Bowl LIX will take place on Feb. 9, 2025 at the Superdome in New Orleans, with all the ads likely to be sold long before.

In last year's game, the ads had sold out by November, while more slots were sold during the game after it had gone into overtime - which happened for just the second time in its history.

It has been reported that around 124 million had tuned into the Super Bowl in 2024.

While we do not yet know which teams will play in the Super Bowl, one recognizable voice is almost certain to be heard. Tom Brady is set to join the FOX Sports team as a commentator and analyst, with him expected to be on the team to call the Super Bowl.

Amid Turmoil, Paramount Global Sees Q1 Lift From Super Bowl, Narrows Loss

By Brian Steinberg

Brian Steinberg

Senior TV Editor

• Paramount Offers EDO, Mastercard Data for TV Ad Deals 14 hours ago
• ABC News Meteorologist Rob Marciano Exits 2 days ago
• Fox Seeks at Least $7 Million for Commercials in 2025 Super Bowl (EXCLUSIVE) 2 days ago

The recent broadcast of Super Bowl LVIII boosted Paramount Global ‘s first quarter of 2024, stabilizing advertising revenue at its TV operations, as the company’s streaming operations added more than 3 million subscribers and cut losses there by more than 40%.

Overall, Paramount narrowed its first quarter operating losses while seeing a 6% uptick in revenue, due in large part to audience and advertiser interest in its Big Game presentation, which set a new viewing record.

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Revenue from the company’s TV operations, its largest business, rose 1% to $5.2 billion, due in part to a 14% uptick in ad revenue. Meanwhile, affiliate and subscription sales fell 3%. Revenue from film operations rose 3% to $605 million due to box office from “Mean Girls,” “Bob Marley: One Love” and “The Beekeeper.”

Revenue from direct-to-consumer operations rose 24% to nearly $1.88 billion. Subscribers to Paramount+ increased 3.7 million, to more than 71 million overall. Paramount narrowed its streaming losses by 44%, to $286 million from $511 million in the year-earlier period.

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