ikea virtual store tour

Virtual Reality Showroom

For IKEA, we created a high-definition, interactive showroom that uses the immersive power of virtual reality to offer an innovative 3D product experience. With new ways of exploration and visualization, customers can bring IKEA rooms to life – opening their mind and home to new possibilities.

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A new dimension for democratic design

IKEA believes that design should be for all – "democratic design" they call it. Demonstrated by the plethora of showrooms housing thousands of different items, there's something to everyone's liking along IKEA's walkway. Yet, customers have to wait until they get home and unwrap their flat packs to truly become part of the IKEA experience. As the first digital agency worldwide, Demodern set out to engage IKEA shoppers and democratize the actual store visit as well – with an in-store VR application.

Heart of the hub

The Virtual Home Experience lies at the center of IKEA's home furnishing hub – a playful interior lab where IKEA focuses on inspiring and co-creation with its customers. The VR experience works like a creative primer by inviting them to visualize different combinations. It sets customers free to think beyond the given things, making the most out of their visit to the hub and helping them truly find their very own room for life.

A space for ideas

Insights can't be had on-demand. However, virtual reality can act as a form of engineered serendipity, and improve people's chances of having them.

VR-induced creativity

The application provides an immersive and emotional product experience that revolutionizes the way customers engage in interior decoration. After slipping into IKEA's virtual showroom, visitors are able to explore and configure furniture items and their environmental context in real-time. In the blink of an eye, they can try different fabrics, swap the wall color and even change the time of day to see their combinations in a different light. It empowers the visitor to visualize their own taste, inspire and expand their mind with new ideas.

Context over technology

Given the context, the Virtual Home Experience pushes VR as the most meaningful and effective platform for getting into a creative mental state – providing a radical experience that pulls visitors out from the walkway and puts them into a full-scale flow of colorful emotions and exciting surprises.

Binaural immersion

Welcomed by IKEA's very own speaker and engulfed in high-definition 3D spatialized sound, the room and its environment come to life while the user can truly feel part of the space.

Oculus in the wild

As the first public VR installation of its kind, various aspects of the application and the hub had to be rethought to make the Oculus Rift ready for unattended use at a store that welcomes thousands of people a day. Special attention was given to anything, from easy on-boarding, health notifications to foolproof interactions and smooth cable management. Installed as a prototype in Germany's most vibrant city, Berlin, IKEA and Demodern source learnings for further development on a daily basis – using application analytics as well as a broad scale of qualitative user feedback given directly at the point-of-sale.

Virtual realism

Crafted in and composed of high-end, photorealistic 3D-renderings, the application provides a captivating 360º stereoscopic interior decoration experience with brilliant product staging – no matter the configuration.

Harmonious user experience

The Virtual Home Experience intertwines a recognizable visual interface and motion design with touchless interactions. The result is a multi-dimensional signature brand and product experience that looks and feels like IKEA. Simple interactions and clever focus mechanisms allow the user to customize the room's interior and many facets of its environment in a glimpse.

Product of democracy

As trends and seasons change, so does the Virtual Home Experience. It not only came to be through many iterations, it will also continue to evolve through a culture of collaboration between IKEA, its customers and Demodern. The intimate moment inside the virtual room leverages an opportunity to co-create with visitors – letting users contribute to the development of the room by submitting feedback from within the experience.

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Best User Experience

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IKEA Virtual Interior Designer A whole new home and retail VR application

An immersive virtual reality experience that transforms the way people shop IKEA products – both on their own couch and in-store. With new ways of exploration and visualization, IKEA opens customers’ minds and homes to new possibilities.

Available on the Oculus Store, the application brings the best IKEA has to offer straight into people’s homes through a hyper-realistic experience – enhanced by room-scale movement and binaural sound. Simultaneously, integration at a growing number of IKEA stores transcends the traditional retail experience into a personal and emotional visit that provides value far beyond the transactional moment. The application opens a highly intimate channel for continuous inspiration: Allowing IKEA to connect better with their customers by instilling new and aspirational ways of living around each moment the user creates. Through an intuitive UI, users can try different fabrics, swap the wall color and configure kitchen and living room assets. They can even change the time of day and set the mood with lights to see their creation in a completely different ambience. With hundreds of options to choose from, the interactive playground not only caters to each customer individually, it inspires greater confidence to help them make decisions. Customers are enabled to take their creation and favorite products along on their smartphone for later or direct purchase. A panorama of their personal room is also made available for social sharing. With its seamless ecommerce integration, its high level of detail and the real-time interaction, the VR experience will represent an engaging and valuable touchpoint within the consumer’s journey. The application is a crucial part not only in IKEA’s omnichannel strategy, but also in the digital transformation of its point-of-sales.

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3D 360 Virtual Tour Experience – The IKEA Store

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IKEA Virtual Reality retail experience

Enterprise Success Story | Vive News | Vive News & Events

5 minutes read

The IKEA Virtual Reality retail experience, developed by Takeleap , allows users to choose their home layout, furnish in real scale and then get a list of all items selected with the unique reference code and price list.

The IKEA showrooms in Jordan, Morocco, and Kuwait faced a peculiar problem – their showrooms were located in the outskirts of the cities and the local residents were not accustomed to the etiquette of IKEA’s DIY business model. Another major issue was that many of the residents were unaware of neither IKEA’s presence nor its vast product categories.

Initially, IKEA felt the best approach to this problem, was to educate their target customers using Augmented Reality. Upon further investigating into the problem, TAKELEAP suggested taking a VR Experience and a 360 degrees VR tour approach instead.

The IKEA VR Experience was conducted in shopping centers in Amman, Marakesh, Tangier, Casablanca and Kuwait, which resulted in a 20% increase in footfall and sales for IKEA.

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Ikea’s new virtual design tool deletes your furniture and replaces it with Ikea’s

To help visualize how the furniture could look in your home.

By Jon Porter , a reporter with five years of experience covering consumer tech releases, EU tech policy, online platforms, and mechanical keyboards.

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Ikea is launching a new virtual design tool today that can make it easier to imagine how its furniture might look in your home. Ikea Kreativ’s Scene Scanner feature lets you scan a room using Ikea’s iOS app, erase your existing furniture, and then place virtual furniture in its place. If you don’t want to scan your own home, there are also over 50 virtual showrooms to place furniture in. Naturally, the process is designed to encourage you to order this furniture for real after browsing the virtual versions. 

After playing around with a pre-release version of the Ikea Kreativ Scene Scanner app developed by Ingka Group (Ikea’s largest store franchisee), I can say that the new experience is potentially very useful, even if it’s a little more restrictive than the company’s pitch makes it seem. There’s no ability to walk around a virtual piece of furniture in augmented reality like we saw with the previous Ikea Place app , but Kreativ does a better job overall of showing its virtual furniture accurately in the context of your home. It won’t let you skip the tedious process of measuring your rooms to make sure furniture will fit, but it’s a nice way of seeing if an item’s overall design and color scheme will match its surroundings.

Ikea Kreativ Scene Scanner starts with a slightly cumbersome scanning process. You take a series of photos of a room to construct a panoramic shot and then wave your phone around in a figure-eight motion to capture more visual data. This process is for iPhones only for now (you don’t need a model equipped with a lidar sensor — most modern iPhones should work), but an Android version is planned for release this summer. Once the scan is complete, you’re left with an image to either tweak directly in the app itself or on Ikea’s website on a desktop. 

Unless you’re furnishing an empty room, the first step with Ikea’s virtual designer is to empty out existing furniture. The effect is very similar to the Magic Eraser tool found in Google’s Pixel 6 devices , and much like Google’s Magic Eraser tool, the results can be inconsistent. In the image below, for example, Ikea’s software hasn’t understood where my rug should end after deleting the armchair obscuring it, and it also has trouble filling in the concealed left side of the TV cabinet. 

In spite of some messy edges, the empty spaces behave as they should once I start adding virtual furniture to the room. Ikea Kreativ currently includes “thousands” of items of furniture, rugs, accessories, and wall decor, according to spokesperson Kelly Gardiner, and there are plans to add support for additional product categories like ceiling-mounted furniture and textiles over the coming year. 

I went with a pair of Laiva bookcases for my living room, which Ikea’s software allowed me to rotate and move around the space — and did a good job placing level with my floor. For the most part, Ikea’s software showed the bookcase in proportion, although it occasionally clipped through various other bits of furniture in the room. It’s hard to verify whether the app got the dimensions of my room exactly right, but they were roughly correct after I verified it with a measuring tape.

Ikea Kreativ has the potential to be a helpful little tool. Although only being able to view virtual furniture on a 2D photo seems restrictive, it seemed to give a far more accurate impression of how it might actually look in the space. In contrast, Ikea’s older Place app showed virtual furniture at an inconsistent scale in augmented reality, making it hard to imagine how it might fit into its surroundings. 

Ikea Kreativ is live now in the US, and a launch in other countries is planned for next year. It can be accessed via Ikea’s existing iOS app (required for room scanning) or via its website. 

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The IKEA Virtual Reality retail experience allows users to choose their home layout, furnish it virtually with true-to-scale 3D models of IKEA home products, and get a list of all items selected with the unique reference code and price list.

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Take a Virtual Tour of IKEA's New Sustainable Tiny Home

IKEA has designed and built a sustainable tiny home, and the space is available for free virtual tours online.

Oct. 2 2020, Updated 2:38 p.m. ET

There are so many benefits to moving into a tiny home (as long as you can handle living in close quarters, of course) — and IKEA wants to give tiny house hopefuls an inside look at the lifestyle. So, IKEA has designed and built a sustainable tiny home , and the space is available for free virtual tours online.

Along with brand studio Vox Creative, IKEA created the “stylish, sustainable, and affordable” 187-square-foot tiny home , after being inspired by their “shared commitments to sustainability, inclusivity and innovation.” The goal of the project is to prove “that anyone, anywhere can live a more sustainable life,” according to IKEA.

“We built a sustainable tiny home from the ground up to better educate and inspire consumers to bring sustainability into their own lives,” IKEA added. The brand also helps this project will “[generate] awareness of the tiny home and [illustrate] the big impact that small, daily decisions can make for a better, more sustainable world ."

You can take a free virtual tour of IKEA's tiny home online.

The tiny, mobile house was actually built back in March, and IKEA planned to take the tiny home on a tour across the U.S., stopping at various sustainable events around the country, letting people explore the small space. But once the coronavirus pandemic struck, IKEA obviously had to change plans. 

So, IKEA and Vox Creative worked with Curbed to launch an in-depth virtual tour of the tiny home . The virtual tour is scattered with details about the space-saving furniture, electricity, appliances, and more, as well as tips on how people can make their own homes (whether tiny, large, or anywhere in between) more environmentally-friendly — because whether or not you’re ready to move into a tiny home, there’s so much to learn from the tiny home lifestyle.

IKEA's tiny home was photographed for the virtual tour on a sunny open field, flanked by a cozy outdoor seating area and solar panels. Once you virtually enter the Scandinavian design-inspired home, you’ll see eco-minded details like a water-saving sink, a gas-free portable cooktop, a wooden countertop made from “the whole tree,” and kitchen cabinets made from recycled plastic bottles.

Are tiny homes sustainable?

Of course, whether or not a tiny home is sustainable depends on the actual details of the home in question — but generally, tiny homes do have a lower environmental impact than larger homes. Tiny homes use up less land, require less electricity, generate fewer emissions, and require less building materials. They also force residents to downsize, often encouraging a minimalist lifestyle where owners only buy things they truly need. 

According to Virginia Tech PhD Candidate Maria Saxton, who studied the environmental impact of living in tiny homes, people’s energy consumption typically goes down by about 45 percent when they move into a tiny home, as Curbed reported. 

Saxton also found that tiny home owners were more likely to grow their own crops, buy less, recycle more, and produce less garbage — all things that can lower one’s environmental impact. 

In addition, tiny homes often result in significant cost savings, as well as reduced time cleaning and maintaining the home and property.

Benefits of a Tiny Home: Everything You Need to Know About the Eco-Friendly Houses

You Can Now Buy Shipping Container 'Tiny Homes' On Amazon

Where Are Tiny Homes Legal?

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Elektrostal

City in moscow oblast, russia / from wikipedia, the free encyclopedia, dear wikiwand ai, let's keep it short by simply answering these key questions:.

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HYR Travel 17+

Digital tourism with vr, daniel tanque, designed for iphone, iphone screenshots, description.

HYR Travel – Where travel gets easy HYR Travel is your personal tour guide. Turn your phone into a personal virtual tour guide to accompany you on your travel adventures. Whether you are looking for a self-guided tour in virtual reality, audio traveler guide, city offline maps or you just want to know all the best sightseeing spots, fun activities, and authentic experiences for your travel destination, HYR Travel is the perfect choice for your travel guide needs. ONE DIGITAL GUIDE APP This personal guide app offers travel guides for several popular destinations, from emblematic streets, to museums, to monuments. Wherever your journey may take you, HYR Travel will meet you there! We Show, You Go SAFE CONTACT-LESS VR TOUR GUIDE Crowded tour groups from all around the world are not much personalize and often miss the gem spots that you want to surprise your friends with. Our virtual guided tours recommends different places to each tourist based on their individual interests and guides you safely outside of the crowds. Stay safe with a self-guided tour. VR & AUDIO GUIDE The personal travel planner app is your audio guide to the world that lets you conveniently listen to a travel guide with interesting narratives from local guides that play automatically when you reach an interesting sight. Just let your phone talk to you and show you what to look more carefull at, enjoy the scenery and hidden details! FREE SELF-GUIDED TOURS HYR Travel won’t let you get lost and you won't miss any must-see sights. City-guide app uses GPS navigation to guide you around the city at your convenience at your own pace, for free. Gone are the days when you had to follow the crowd. Now you can use HYR Travel and travel whenever you want, however you want. Sightseeing guide for the modern tripwolf on the hunt for undiscovered wonders of nature! FIND HIDDEN GEMS AND ESCAPE TOURIST TRAPS With extra local secrets, our guides provide you with inside information about the best spots off the beaten path. Escape the traps when you visit a city and immerse yourself in the culture trip. Get around like a local and discover the actual culture and heritage of any locality! EVERYTHING IS OFFLINE. Download your city guide and get the offline maps and guide with our premium option so you have the freedom to roam and discover the world like the tripwolf that you are, without worrying one bit about finding an internet connection. Your travel guide will be available offline in the form of verbal instructions from natives and if you are someone that prefers reading over listening, the transcripts of the audio guides are also available. Get the most out of your world travel experience by exploring with HYR Travel: Your Personal Virtual Tour app!

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Nine things to know: All about Valhalla Golf Club

Need to Know

No. 11, Holler: It’s a middle- to long-iron shot into a shallow green that features a slight false front, with a large bunker in front and a smaller one behind. The green angles right to left, but shots going too far left will bound down the steep hillside. (Source: PGA of America)

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Valhalla Golf Club in Louisville, Kentucky, was built specifically to host major championships, and it has stood the test of time. Now recently polished and upgraded, the course is ready to host this year’s PGA Championship.

1. WHAT’S IN A NAME?

Its name alone invokes epic tales, and it has been the site of some. Valhalla refers to the mythological Norse hall of slain warriors who rest under the watchful eye of the warrior god Odin. A bit fanciful, perhaps. But the original ownership hired Jack Nicklaus in the 1980s to design a major-championship venue, and the venue has produced memorable theatrics during three PGA Championships (1996 – Mark Brooks; 2000 - Tiger Woods; 2014 – Rory McIlroy), two Senior PGA Championships (2004 – Hale Irwin; 2011 – Tom Watson) and the 2008 Ryder Cup (USA). Perhaps another humbled god of yore can rise again this time.

The first PGA saw Kentucky’s own Kenny Perry fall in a sudden-death playoff to Mark Brooks. Perry made a mess of the first extra hole after making the questionable decision to be interviewed in the CBS broadcast booth instead of keeping warm on the range. Perry also lost a sudden-death playoff at the 2009 Masters after making bogey on the final two holes of regulation. He never did get his major championship, but he got redemption in his home state when, at the age of 48, he was a member of the U.S. Team that won the 2008 Ryder Cup at Valhalla. That team, captained by Paul Azinger, set a template that the U.S. side has been trying to replicate since.

Valhalla’s next PGA, held just four years after Brooks’ victory, was Woods’ third consecutive major win. He became the first man since Ben Hogan in 1953 to win three majors in the same year and went on to win the following year’s Masters to complete the Tiger Slam. Woods had to hole a downhill, sliding 7-footer for birdie to force a playoff with plucky underdog Bob May, then dispatched of him in a three-hole playoff. The scene of Woods chasing down his birdie putt and pointing at the hole on the first extra hole is perhaps the most famous moment at Valhalla.

Photo Finish: This epic finishing hole bends gracefully to the right, with a large bunker to the left of the landing zone and a beautiful water feature on the right. Most players can get home in two, but will have to contend with a big bunker in front and a smaller pot bunker left. The vast, horseshoe-shaped green has distinct putting areas left, center, and right, so simply getting on the surface is no guarantee of a good score. (Source: PGA of America)

Straight Up: The tee shot must find the uphill, left-angling fairway, which means avoiding the two large bunkers, one on each side of the landing area. Then the approach must find the green, which is completely surrounded by trouble—two bunkers to the left and tightly mown turf everywhere else. (Source: PGA of America)

Homestretch: Brush Run Creek lines the right side of this slight dogleg-right, as well. But the real difficulty is the formidable green complex, which features two bunkers in front and a severe drop-off to a closely manicured chipping area to the right. The natural amphitheater is a prime spot for spectator viewing. (Source: PGA of America)

Julep: Unfortunately, that’s not mint julep in Brush Run Creek, which runs down the entire right side of the hole. The landing area is framed by deep bluegrass rough to the left and a large bunker to the right. The creek and a small bunker edge the right side of the large green, with a bigger bunker on the left. (Source: PGA of America)

On The Rocks: The longest par 3 on the course, and also one of the best views of the surrounding countryside. The serene setting gets more serious around the two-tiered green, which is sandwiched between two bunkers in front and two behind. Playing from either of the two rear bunkers can be especially painful as the green slopes from back to front. (Source: PGA of America)

The Limestone Hole: Don’t let the distance deceive you: Yes, it’s the shortest two-shot hole on the course, but those two shots have to be good. A cluster of six bunkers sits just to the left of the fairway landing zone, while the green is a true island, surrounded by water and built up nearly 20 feet on large limestone boulders. (Source: PGA of America)

Holler: It’s a middle- to long-iron shot into a shallow green that features a slight false front, with a large bunker in front and a smaller one behind. The green angles right to left, but shots going too far left will bound down the steep hillside. (Source: PGA of America)

Sting Like A Bee: This hole has an island fairway which is especially difficult because it doglegs to the right and then leaves an approach shot of 170-190 yards to an elevated green. One of the deepest bunkers on the course sits to the right of the angled putting surface, while the bluegrass rough to the left is gnarly and painful. (Source: PGA of America)

Big Red: Named after Secretariat, the big, long-distance thoroughbred, this hole is a double-dogleg with a fairway bunker on the right side of the driving zone and deep rough and trees to the left. The undulating, two-tiered green is nearly perpendicular to the fairway and protected by a large, deep bunker in front. (Source: PGA of America)

Twin Spires: The tee shot at this uphill par 4 is challenged by three fairway bunkers along the right side and two more left. The uphill approach makes judging the yardage difficult, exaggerated by the presence of one of the largest and deepest bunkers on the course just right of the green.The green itself is one of the most undulating on the entire golf course. (Source: PGA of America)

Float Like A Butterfly: It’s only a short- to middle-iron in, but the green complex is as dangerous as a Muhammad Ali combination. The front is protected by a deep bunker and a severe, closely manicured collection area. There is another bunker left, and another low-mow collection area beyond the green. The large, angled green affords numerous testing hole locations. (Source: PGA of America)

Genuine Risk: The split fairway sets up a classic risk vs. reward dilemma. Driving to the left shortens the hole by more than 50 yards, but the landing area is only 26 yards wide, surrounded by bluegrass rough, and guarded by water right; the approach from this island fairway is 210-230 yards, all over water. Driving to the right is longer but safer. With water along the front and left side of the green, it’s a brave player who attacks from any angle. (Source: PGA of America)

Long Shot: The name “Long Shot” refers not to distance but one’s chance of making a par on this difficult hole. It demands an accurate tee shot, and for some players will be something less than a driver as the aim is to get as close to Floyd’s Fork as one dares. Even after a good drive, players will still be looking at over 200 yards to a challenging green complex: A deep bunker guards the left side, a closely mown collection area lurks on the right. (Source: PGA of America)

The Sun Shines Bright: The fairway on this dogleg-right is bracketed by a large fairway bunker on the right side and three bunkers on the left. The large, triangular green is also guarded on both sides, by a large bunker right and a closely mown collection area left. The back-right hole location is one of the most challenging on the course. (Source: PGA of America)

Mine That Bird: The aggressive line on this short-ish par 4 is down the left side, carrying the large bunker at the inside of the dogleg-left’s elbow. When the tee is moved forward most players can drive the green, but this brings Floyd’s Fork into play to the left side of the green and the putting surface features significant movement and contours. Golfers who choose to lay back and approach with a wedge will need precise distance control to get near the hole wherever it’s positioned. (Source: PGA of America)

Honest Abe: Named after Kentucky’s only president (Lincoln was born in Larue County, about 70 miles south of Valhalla; his family moved to Illinois when he was 7), this challenging par 3 demands an “honest” attempt. Floyd’s Fork sweeps around to the right of the green, which also is guarded by a large bunker to the right and smaller bunkers to the left and behind. But the real danger is misreading the wind, which can push a shot to the right side, which slopes down toward the hazards. (Source: PGA of America)

The Post: The challenge on this dogleg-left is not only off the tee, but also on the approach. The large front-right bunker is both visually intimidating and a real threat when the hole is cut front-left or back-right. The left bunker will catch errant shots aimed at the back of the green. (Source: PGA of America)

Winning Colors: Another slight dogleg left, this long par 4 is lined with beautiful Kentucky hardwoods. Tee shots need to stay clear of a finger of Floyd’s Fork, a waterway that runs along the left side of the fairway and green, and continues to meander through the front nine. Also protecting the angled green are three bunkers, two front-left and one back-right. (Source: PGA of America)

McIlroy will mark something of a milestone when he returns to Valhalla this week. This was the site of his fourth – and most recent major – victory. That tournament was held in August, so we are a few months short of an exact decade, but there will no doubt be reflections on the fact that McIlroy won four majors from 2011-14 but has not won one since. He finished off his 2014 PGA Championship in the dark after storms delayed the final round. It was his second major win of the year, coming on the heels of his victory a month earlier in The Open.

2. BIG BALLPARK

This is a golf club, not a country club, and everything about it is big in scale. It’s a golf facility built for the modern game and built for hosting big events. The 485-acre property sits 20 miles east of downtown Louisville, easily accessible by highway and with plenty of local parking to accommodate the large crowds.

With 60 feet of elevation change across the entire site, Valhalla is easily walkable. There’s also plenty of room alongside the holes to provide spectators with excellent viewing and to tuck the necessary cart paths behind mounds or in the trees. The two tees of the double-sided practice area sit 350 yards apart so there’s no need to worry about netting on the practice area, either. The takeaway? There’s no shortage of space at Valhalla.

3. HAZARD-OUS MATERIAL

The corridors at Valhalla are framed by the spartan use of bunkers and the creeks that wind through the property. There are 62 bunkers on the course, and they’re almost evenly deployed between the fairways and the greens.

The fairway bunkers tend to line the sides of the landing zones, which are approximately 25 yards wide. They’re not necessarily there to define ideal lines of play or to present players with risky, but rewarding, carries. They simply constrict the landing areas and penalize those who stray from the fairway.

The greenside bunkers also help define aerial lines of play; these are perched up putting surfaces that are not designed for ground-game approaches. In this sense, the course is distinctly modern in its encouragement of aerial power.

Additional strategy is provided by two meandering streams: Floyd’s Fork on the front nine and Brush Run Creek on the back nine. Together, they influence play on seven holes should players come up short with their approaches or wander too far afield with their tee shots.

4. LONG GAME

Valhalla has been lengthened by 151 yards for this year’s PGA Championship, a 2% increase over its yardage in 2014. It will now top out at 7,609 yards and have a par of 71. Over that same decade, the average drive on the PGA TOUR has increased by 2.8%. That means the effective playing distance is marginally less than it was a decade ago, especially when considering the added length that iron shots travel. Valhalla’s added length is part of ongoing renovation by the Nicklaus design team. Recent changes were concentrated on four holes: the par-4 first and 12th holes, the par-3 14th and par-5 closing hole.

The first hole will now play approximately 50 yards longer, while 20 yards have been added to No. 12. The 14th hole can now be played as a 250-yard par-3.

5. THREE KEY HOLES

These are three holes to keep an eye on this week:

No. 4: The 372-yard par 4 normally plays as a lay-up off the tee to a tightly-bunkered fairway and then a wedge to a well-guarded green. But the PGA’s Chief Championship Officer, Kerry Haigh, has indicated that the tees will “probably” be moved up at some point, in which case many players will tempt what amounts to a 305-yard carry to the green. Making the hole drivable brings Floyd’s Fork into play left of the putting surface.

No. 6: This 495-yard par 4 will likely be the toughest hole all week. Players have to back off on a driver because the fairway ends at 295 yards, bisected by Floyd’s Fork. It’s a 340-yard carry past trees and creek to reach the other side. Modesty off the tee leaves most players with 200 yards remaining to a perched green that falls off steeply on the left. Miss the fairway off the tee and par becomes very elusive.

No. 13: This 351-yard par 4 is Valhalla’s most photographed hole, and for good reason. It plays from an elevated tee to a densely-bunkered fairway. The approach is hit to a fortress of an island green that has absolutely no support around it. You either hit the 5,662-square-foot green or you are in the water. The risk-reward ratio is extremely high, so everyone rational lays up off the tee and then tries to hit the green with a wedge. The hole has recently been excavated anew to expose its supportive limestone and adjoining waterfall. It's quite the spectacle.

6. THAT 18TH

Fitting for a course in Kentucky, the 18th hole is nicknamed “Photo Finish,” and it has provided plenty of those. Two of the three PGAs held at Valhalla have been decided in a playoff, while the other was a one-shot victory.

For this year’s PGA, the par 5 has been lengthened by 28 yards to 570. It's still within reach of most of the field, but players will need to hit the fairway to get home in two.

The oversized green is 6,534 square feet. It wraps around a mammoth “lion’s mouth” bunker that is in front of the green and divides it into three sections. The green serves as center stage, surrounded by hills that create a huge amphitheater for spectators.

Perry bogeyed the hole in 1996, then watched Brooks make a 4-footer for birdie to force a playoff. Brooks birdied it again to win on the first extra hole.

Four years later, Woods had to hole a 7-foot birdie on No. 18 to force a three-hole playoff with May. And in 2014, the PGA had one of its most memorable finishes as McIlroy asserted himself on the 18th tee, finishing in the dark to avoid having to return the next day to complete his one-stroke win.

7. NEW GRASS

Louisville occupies what turfgrass folks call the “transition zone.” That is the mid-central region of the United States, which is in between a more Northern climate that favors bentgrass and a Southern climate suited for Bermudagrass. The mid-season heat and humidity that Valhalla endures is not ideal for cool-season grasses, and that meant that the club’s original bentgrass fairways and tees were prone to wilting and required extra care.

In 2021, the club switched 30 acres of fairway and teeing grounds to Zeon Zoysia, a fine-bladed turfgrass that thrives in the local conditions and requires less water, chemicals and labor. That leads to annual savings of $250,000 in maintenance.

From a competition standpoint, the Zoysia will play firmer, faster and effectively speed up the ground game, placing more of a premium on accurate ballstriking. That shrinks the playing surface because the ball will roll more after landing. In other words, it’s a more sustainable playing surface that also requires more precise play. It’s a win-win.

8. NEW GREENS

Valhalla’s greens, which were rebuilt in 2011, are on the small side for championship golf. They average approximately 5,000 square feet, which makes them the third-smallest thus far in the PGA TOUR season. Only those at Pebble Beach (3,500 square feet) and Harbour Town (3,700) have been smaller. This also is just the third time in 2024 that the TOUR pros will face bentgrass putting surfaces, following those at Augusta National and TPC Craig Ranch recently for THE CJ CUP Byron Nelson.

Valhalla’s greens are visible from the approach area, even if not every pin placement can be seen. The course generally presents itself very well visually, a design trait of Nicklaus. With putting surfaces mowed to 1/10th of an inch, they will likely support speeds of 12-12.5 on the Stimpmeter. The breaks tend to be subtle, not swooping, and particular attention must be paid to putts inside 5-6 feet given the presence of modest contours at the cup.

9. SUPER STUFF

Valhalla’s superintendent, John Bollard, is a 25-year veteran of the turfgrass industry. He has spent the past five years at Valhalla, where he oversaw the installation of the Zeon Zoysia fairways and tees. He’s also been prepping for his first professional major through close observation of the set-ups at Southern Hills for the 2022 PGA and last year at Oak Hill. It helps having a brand-new shop and storage area, plus the support of three assistants, a total of 40 employees, and – for championship week – another 125 volunteers.

He'll have Valhalla ready for another memorable finish.

Valhalla Golf Club 2024 PGA Championship

Card of the course:

Bradley S. Klein is a veteran golf writer and author of 10 books on course design. A former PGA TOUR caddie, he was architecture editor of Golfweek for over two decades and is now a freelance journalist and course design consultant. Follow Bradley S. Klein on Twitter .

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